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100 Moo'y Christmas A note from the editors: Moo has changed their API since this article was written. As the web matures, it is less and less just about the virtual world. It is becoming entangled with our world and it is harder to tell what is virtual and what is real. There are several companies who are blurring this line and make the virtual just an extension of the physical. Moo is one such company. Moo offers simple print on demand services. You can print business cards, moo mini cards, stickers, postcards and more. They give you the ability to upload your images, customize them, then have them sent to your door. Many companies allow this sort of digital to physical interaction, but Moo has taken it one step further and has built an API. Printable stocking stuffers The Moo API consists of a simple XML file that is sent to their servers. It describes all the information needed to dynamically assemble and print your object. This is very helpful, not just for when you want to print your own stickers, but when you want to offer them to your customers, friends, organization or community with no hassle. Moo handles the check-out and shipping, all you need to do is what you do best, create! Now using an API sounds complicated, but it is actually very easy. I am going to walk you through the options so you can easily be printing in no time. Before you can begin sending data to the Moo API, you need to register and get an API key. This is important, because it allows Moo to track usage and to credit you. To register, visit http://www.moo.com/api/ and click “Request an API key”. In the following examples, I will use {YOUR API KEY HERE} as a place holder, replace that with your API key and everything will work fine. First thing you need to do is to create an XML file to describe the check-out basket. Open any text-editor and start with some XML basics. Don’t worry, this is pretty simple and Moo gives you a few tools to check your XML for errors before… 2008 Brian Suda briansuda 2008-12-19T00:00:00+00:00 https://24ways.org/2008/mooy-christmas/ code
109 Geotag Everywhere with Fire Eagle A note from the editors: Since this article was written Yahoo! has retired the Fire Eagle service. Location, they say, is everywhere. Everyone has one, all of the time. But on the web, it’s taken until this year to see the emergence of location in the applications we use and build. The possibilities are broad. Increasingly, mobile phones provide SDKs to approximate your location wherever you are, browser extensions such as Loki and Mozilla’s Geode provide browser-level APIs to establish your location from the proximity of wireless networks to your laptop. Yahoo’s Brickhouse group launched Fire Eagle, an ambitious location broker enabling people to take their location from any of these devices or sources, and provide it to a plethora of web services. It enables you to take the location information that only your iPhone knows about and use it anywhere on the web. That said, this is still a time of location as an emerging technology. Fire Eagle stores your location on the web (protected by application-specific access controls), but to try and give an idea of how useful and powerful your location can be — regardless of the services you use now — today’s 24ways is going to build a bookmarklet to call up your location on demand, in any web application. Location Support on the Web Over the past year, the number of applications implementing location features has increased dramatically. Plazes and Brightkite are both full featured social networks based around where you are, whilst Pownce rolled in Fire Eagle support to allow geotagging of all the content you post to their microblogging service. Dipity’s beautiful timeline shows for you moving from place to place and Six Apart’s activity stream for Movable Type started exposing your movements. The number of services that hook into Fire Eagle will increase as location awareness spreads through the developer community, but you can use your location on other sites indirectly too. Consider Flickr. … 2008 Ben Ward benward 2008-12-21T00:00:00+00:00 https://24ways.org/2008/geotag-everywhere-with-fire-eagle/ code
101 Easing The Path from Design to Development As a web developer, I have the pleasure of working with a lot of different designers. There has been a lot of industry discussion of late about designers and developers, focusing on how different we sometimes are and how the interface between our respective phases of a project (that is to say moving from a design phase into production) can sometimes become a battleground. I don’t believe it has to be a battleground. It’s actually more like being a dance partner – our steps are different, but as long as we know our own part and have a little knowledge of our partner’s steps, it all goes together to form a cohesive dance. Albeit with less spandex and fewer sequins (although that may depend on the project in question). As the process usually flows from design towards development, it’s most important that designers have a little knowledge of how the site is going to be built. At the specialist web development agency I’m part of, we find that designs that have been well considered from a technical perspective help to keep the project on track and on budget. Based on that experience, I’ve put together my checklist of things that designers should consider before handing their work over to a developer to build. Layout One rookie mistake made by traditionally trained designers transferring to the web is to forget a web browser is not a fixed medium. Unlike designing a magazine layout or a piece of packaging, there are lots of available options to consider. Should the layout be fluid and resize with the window, or should it be set to a fixed width? If it’s fluid, which parts expand and which not? If it’s fixed, should it sit in the middle of the window or to one side? If any part of the layout is going to be flexible (get wider and narrower as required), consider how any graphics are affected. Images don’t usually look good if displayed at anything other that their original size, so should they behave? If a column is going to get wider than it’s shown in the Photoshop comp, it may be necessary to provide separate wid… 2008 Drew McLellan drewmclellan 2008-12-01T00:00:00+00:00 https://24ways.org/2008/easing-the-path-from-design-to-development/ process
118 Ghosts On The Internet By rights the internet should be full of poltergeists, poor rootless things looking for their real homes. Many events on the internet are not properly associated with their correct timeframe. I don’t mean a server set to the wrong time, though that happens too. Much of the content published on the internet is separated from any proper reference to its publication time. What does publication even mean? Let me tell you a story… “It is 2019 and this is Kathy Clees reporting on the story of the moment, the shock purchase of Microsoft by Apple Inc. A Internet Explorer security scare story from 2008 was responsible, yes from 11 years ago, accidently promoted by an analyst, who neglected to check the date of their sources.” If you think this is fanciful nonsense, then cast your mind back to September 2008, this story in Wired or The Times (UK) about a huge United Airlines stock tumble. A Florida newspaper had a automated popular story section. A random reader looking at a story about United’s 2002 Bankruptcy proceedings caused this story to get picked up by Google’s later visit to the South Florida Sun Sentinel’s news home page. The story was undated, Google’s news engine apparently gave it a 2008 date, an analyst picked it up and pushed it to Bloomberg and within minutes the United stock was tumbling. Their stock price dropped from $12 to $3, then recovered to $11 over the day. An eight percent fall in share price over a mis-configured date Completing this out of order Christmas Carol, lets look at what is current practice and how dates are managed, we might even get to clank some chains. Publication date used to be inseparable from publication, the two things where stamped on the same piece of paper. How can we determine when things have been published, now? Determining publication dates Time as defined by http://www.w3.org/TR/NOTE-datetime extends ISO 8601, mandating the use of a year value. This is pretty well defined, we can even get very accurate timings down to milliseconds, Ruby and other languages can… 2008 Gavin Bell gavinbell 2008-12-20T00:00:00+00:00 https://24ways.org/2008/ghosts-on-the-internet/ ux
98 Absolute Columns CSS layouts have come quite a long way since the dark ages of web publishing, with all sorts of creative applications of floats, negative margins, and even background images employed in order to give us that most basic building block, the column. As the title implies, we are indeed going to be discussing columns today—more to the point, a handy little application of absolute positioning that may be exactly what you’ve been looking for… Care for a nightcap? If you’ve been developing for the web for long enough, you may be familiar with this little children’s fable, passed down from wizened Shaolin monks sitting atop the great Mt. Geocities: “Once upon a time, multiple columns of the same height could be easily created using TABLES.” Now, though we’re all comfortably seated on the standards train (and let’s be honest: even if you like to think you’ve fallen off, if you’ve given up using tables for layout, rest assured your sleeper car is still reserved), this particular—and as page layout goes, quite basic—trick is still a thorn in our CSSides compared to the ease of achieving the same effect using said Tables of Evil™. See, the orange juice masks the flavor… Creative solutions such as Dan Cederholm’s Faux Columns do a good job of making it appear as though adjacent columns maintain equal height as content expands, using a background image to fill the space that the columns cannot. Now, the Holy Grail of CSS columns behaving exactly how they would as table cells—or more to the point, as columns—still eludes us (cough CSS3 Multi-column layout module cough), but sometimes you just need, for example, a secondary column (say, a sidebar) to match the height of a primary column, without involving the creation of images. This is where a little absolute positioning can save you time, while possibly giving your layout a little more flexibility. Shaken, not stirred You’re probably familiar by now with the concept of Making the Absolute, Relative as set forth long ago by Doug Bowman, but let’s quickly review just in c… 2008 Dan Rubin danrubin 2008-12-22T00:00:00+00:00 https://24ways.org/2008/absolute-columns/ code
107 Using Google App Engine as Your Own Content Delivery Network Do you remember, years ago, when hosting was expensive, domain names were the province of the rich, and you hosted your web pages on Geocities? It seems odd to me now that there was a time when each and every geek didn’t have his own top-level domain and super hosting setup. But as the parts became more and more affordable a man could become an outcast if he didn’t have his own slightly surreal-sounding TLD. And so it will be in the future when people realise with surprise there was a time before affordable content delivery networks. A content delivery network, or CDN, is a system of servers spread around the world, serving files from the nearest physical location. Instead of waiting for a file to find its way from a server farm in Silicon Valley 8,000 kilometres away, I can receive it from London, Dublin, or Paris, cutting down the time I wait. The big names — Google, Yahoo, Amazon, et al — use CDNs for their sites, but they’ve always been far too expensive for us mere mortals. Until now. There’s a service out there ready for you to use as your very own CDN. You have the company’s blessing, you won’t need to write a line of code, and — best of all — it’s free. The name? Google App Engine. In this article you’ll find out how to set up a CDN on Google App Engine. You’ll get the development software running on your own computer, tell App Engine what files to serve, upload them to a web site, and give everyone round the world access to them. Creating your first Google App Engine project Before we do anything else, you’ll need to download the Google App Engine software development kit (SDK). You’ll need Python 2.5 too — you won’t be writing any Python code but the App Engine SDK will need it to run on your computer. If you don’t have Python, App Engine will install it for you (if you use Mac OS X 10.5 or a Linux-based OS you’ll have Python; if you use Windows you won’t). Done that? Excellent, because that’s the hardest step. The rest is plain sailing. You’ll need to choose a unique ‘application id’ — nothing … 2008 Matt Riggott mattriggott 2008-12-06T00:00:00+00:00 https://24ways.org/2008/using-google-app-engine-as-your-own-cdn/ process
112 User Styling During the recent US elections, Twitter decided to add an ‘election bar’ as part of their site design. You could close it if it annoyed you, but the action wasn’t persistent and the bar would always come back like a bad penny. The solution to common browsing problems like this is CSS. ‘User styling’ (or the creepy ‘skinning’) is the creation of CSS rules to customise and personalise a particular domain. Aside from hiding adverts and other annoyances, there are many reasons for taking the time and effort to do it: Improving personal readability by changing text size and colour Personalising the look of a web app like GMail to look less insipid Revealing microformats Sport! My dreams of site skinning tennis are not yet fully realised, but it’ll be all the rage by next Christmas, believe me. Hopefully you’re now asking “But how? HOW?!”. The process of creating a site skin is roughly as follows: See something you want to change Find out what it’s called, and if any rules already apply to it Write CSS rule(s) to override and/or enhance it. Apply the rules So let’s get stuck in… See something Let’s start small with Multimap.com. Look at that big header – it takes up an awful lot of screen space doesn’t it? No matter, we can fix it. Tools Now we need to find out where that big assed header is in the DOM, and make overriding CSS rules. The best tool I’ve found yet is the Mac OS X app, CSS Edit. It utilises a slick ‘override stylesheets’ function and DOM Inspector. Rather than give you all the usual DOM inspection tools, CSS Edit’s is solely concerned with style. Go into ‘X-Ray’ mode, click an element, and look at the inspector window to see every style rule governing it. Click the selector to be taken to where it lives in the CSS. It really is a user styling dream app. Having said all that, you can achieve all this with free, cross platform tools – namely Firefox with the Firebug and Stylish extensions. We’ll be using them for these examples, so make sure you have them installed if you wan… 2008 Jon Hicks jonhicks 2008-12-03T00:00:00+00:00 https://24ways.org/2008/user-styling/ process
97 Making Modular Layout Systems For all of the advantages the web has with distribution of content, I’ve always lamented the handiness of the WYSIWYG design tools from the print publishing world. When I set out to redesign my personal website, I wanted to have some of the same abilities that those tools have, laying out pages how I saw fit, and that meant a flexible system for dealing with imagery. Building on some of the CSS that Eric Meyer employed a few years back on the A List Apart design, I created a set of classes to use together to achieve the variety I was after. Employing multiple classes isn’t a new technique, but most examples aren’t coming at this from strictly editorial and visual perspectives; I wanted to have options to vary my layouts depending on content. If you want to skip ahead, you can view the example first. Laying the Foundation We need to be able to map out our page so that we have predictable canvas, and then create a system of image sizes that work with it. For the sake of this article, let’s use a simple uniform 7-column grid, consisting of seven 100px-wide columns and 10px of space between each column, though you can use any measurements you want as long as they remain constant. All of our images will have a width that references the grid column widths (in our example, 100px, 210px, 320px, 430px, 540px, 650px, or 760px), but the height can be as large as needed. Once we know our images will all have one of those widths, we can setup our CSS to deal with the variations in layout. In the most basic form, we’re going to be dealing with three classes: one each that represent an identifier, a size, and a placement for our elements. This is really a process of abstracting the important qualities of what you would do with a given image in a layout into separate classes, allowing you to quickly customize their appearance by combining the appropriate classes. Rather than trying to serve up a one-size-fits-all approach to styling, we give each class only one or two attributes and rely on the combination of classes … 2008 Jason Santa Maria jasonsantamaria 2008-12-15T00:00:00+00:00 https://24ways.org/2008/making-modular-layout-systems/ process
103 Recession Tips For Web Designers For web designers, there are four keys to surviving bad economic times: do good work, charge a fair price, lower your overhead, and be sure you are communicating with your client. As a reader of 24 ways, you already do good work, so let’s focus on the rest. I know something about surviving bad times, having started my agency, Happy Cog, at the dawn of the dot-com bust. Of course, the recession we’re in now may end up making the dot-com bust look like the years of bling and gravy. But the bust was rough enough at the time. Bad times are hard on overweight companies and over-leveraged start-ups, but can be kind to freelancers and small agencies. Clients who once had money to burn and big agencies to help them burn it suddenly consider the quality of work more important than the marquee value of the business card. Fancy offices and ten people at every meeting are out. A close relationship with an individual or small team that listens is in. Thin is in If you were good in client meetings when you were an employee, print business cards and pick a name for your new agency. Once some cash rolls in, see an accountant. If the one-person entrepreneur model isn’t you, it’s no problem. Form a virtual agency with colleagues who complement your creative, technical, and business skills. Athletics is a Brooklyn-based multi-disciplinary “art and design collective.” Talk about low overhead: they don’t have a president, a payroll, or a pension plan. But that hasn’t stopped clients like adidas, Nike, MTV, HBO, Disney, DKNY, and Sundance Channel from knocking on their (virtual) doors. Running a traditional business is like securing a political position in Chicago: it costs a fortune. That’s why bad times crush so many companies. But you are a creature of the internets. You don’t need an office to do great work. I ran Happy Cog out of my apartment for far longer than anyone realized. My clients, when they learned my secret, didn’t care. Keep it lean: if you can budget your incoming freelance money, you don’t have to pay your… 2008 Jeffrey Zeldman jeffreyzeldman 2008-12-24T00:00:00+00:00 https://24ways.org/2008/recession-tips-for-web-designers/ business
119 Rocking Restrictions I love my job. I live my job. For every project I do, I try to make it look special. I’ll be honest: I have a fetish for comments like “I never saw anything like that!” or, “I wish I thought of that!”. I know, I have an ego-problem. (Eleven I’s already) But sometimes, you run out of inspiration. Happens to everybody, and everybody hates it. “I’m the worst designer in the world.” “Everything I designed before this was just pure luck!” No it wasn’t. Countless articles about finding inspiration have already been written. Great, but they’re not the magic potion you’d expect them to be when you need it. Here’s a list of small tips that can have immediate effect when applying them/using them. Main theme: Liberate yourself from the designers’ block by restricting yourself. Do’s Grids If you aren’t already using grids, you’re doing something wrong. Not only are they a great help for aligning your design, they also restrict you to certain widths and heights. (For more information about grids, I suggest you read Mark Boulton’s series on designing grid systems. Oh, he’s also publishing a book I think.) So what’s the link between grids and restrictions? Instead of having the option to style a piece of layout with a width of 1 to 960 pixels, you have to choose from values like 60 pixels, 140, 220, 300, … Start small Having a hard time finding a style for the layout, why don’t you start with one small object? No, not that small object, I meant a piece of a form, or a link, or try styling your headers (h1 – h6). Let’s take a submit button of a form: it’s small, but needs much attention. People will click it. People will hover it. Maybe sometimes it’s disabled? Also: a button needs to look like a button, so typically it requires more styling then a regular link. Once you’ve got the button, move on, following the button’s style. Color palettes There are lots of resources on the web for finding inspiration for color palettes. Some of the most famous are COLOURlovers, wear palettes and Adobe’s Kuler. Browse through them … 2008 Tim Van Damme timvandamme 2008-12-14T00:00:00+00:00 https://24ways.org/2008/rocking-restrictions/ process
116 The IE6 Equation It is the destiny of one browser to serve as the nemesis of web developers everywhere. At the birth of the Web Standards movement, that role was played by Netscape Navigator 4; an outdated browser that refused to die. Its tenacious existence hampered the adoption of modern standards. Today that role is played by Internet Explorer 6. There’s a sensation that I’m sure you’re familiar with. It’s a horrible mixture of dread and nervousness. It’s the feeling you get when—after working on a design for a while in a standards-compliant browser like Firefox, Safari or Opera—you decide that you can no longer put off the inevitable moment when you must check the site in IE6. Fingers are crossed, prayers are muttered, but alas, to no avail. The nemesis browser invariably screws something up. What do you do next? If the differences in IE6 are minor, you could just leave it be. After all, websites don’t need to look exactly the same in all browsers. But if there are major layout issues and a significant portion of your audience is still using IE6, you’ll probably need to roll up your sleeves and start fixing the problems. A common approach is to quarantine IE6-specific CSS in a separate stylesheet. This stylesheet can then be referenced from the HTML document using conditional comments like this: <!--[if lt IE 7]> <link rel="stylesheet" href="ie6.css" type="text/css" media="screen" /> <![endif]--> That stylesheet will only be served up to Internet Explorer where the version number is less than 7. You can put anything inside a conditional comment. You could put a script element in there. So as well as serving up browser-specific CSS, it’s possible to serve up browser-specific JavaScript. A few years back, before Microsoft released Internet Explorer 7, JavaScript genius Dean Edwards wrote a script called IE7. This amazing piece of code uses JavaScript to make Internet Explorer 5 and 6 behave like a standards-compliant browser. Dean used JavaScript to bootstrap IE’s CSS support. Because the script is specifically targeted… 2008 Jeremy Keith jeremykeith 2008-12-08T00:00:00+00:00 https://24ways.org/2008/the-ie6-equation/ code
106 Checking Out: Progress Meters It’s the holiday season, so you know what that means: online shopping! When I started developing Web sites back in the 90s, many of my first clients were small local shops wanting to sell their goods online, so I developed many a checkout system. And because of slow dial-up speeds back then, informing the user about where they were in the checkout process was pretty important. Even though we’re (mostly) beyond the dial-up days, informing users about where they are in a flow is still important. In usability tests at the companies I’ve worked at, I’ve seen time and time again how not adequately informing the user about their state can cause real frustration. This is especially true for two sets of users: mobile users and users of assistive devices, in particular, screen readers. The progress meter is a very common design solution used to indicate to the user’s state within a flow. On the design side, much effort may go in to crafting a solution that is as visually informative as possible. On the development side, however, solutions range widely. I’ve checked out the checkouts at a number of sites and here’s what I’ve found when it comes to progress meters: they’re sometimes inaccessible and often confusing or unhelpful — all because of the way in which they’re coded. For those who use assistive devices or text-only browsers, there must be a better way to code the progress meter — and there is. (Note: All code samples are from live sites but have been tweaked to hide the culprits’ identities.) How not to make progress A number of sites assemble their progress meters using non- or semi-semantic markup and images with no alternate text. On text-only browsers (like my mobile phone) and to screen readers, this looks and reads like chunks of content with no context given. <div id="progress"> <img src="icon_progress_1a.gif" alt=""> <em>Shipping information</em> <img src="icon_progress_arrow.gif" alt=""> <img src="icon_progress_2a.gif" alt=""> <em>Payment information</em> <img src="icon_progress_arrow.gif" alt=… 2008 Kimberly Blessing kimberlyblessing 2008-12-12T00:00:00+00:00 https://24ways.org/2008/checking-out-progress-meters/ ux
117 The First Tool You Reach For Microsoft recently announced that Internet Explorer 8 will be released in the first half of 2009. Compared to the standards support of other major browsers, IE8 will not be especially great, but it will finally catch up with the state of the art in one specific area: support for CSS tables. This milestone has the potential to trigger an important change in the way you approach web design. To show you just how big a difference CSS tables can make, think about how you might code a fluid, three-column layout from scratch. Just to make your life more difficult, give it one fixed-width column, with a background colour that differs from the rest of the page. Ready? Go! Okay, since you’re the sort of discerning web designer who reads 24ways, I’m going to assume you at least considered doing this without using HTML tables for the layout. If you’re especially hardcore, I imagine you began thinking of CSS floats, negative margins, and faux columns. If you did, colour me impressed! Now admit it: you probably also gave an inward sigh about the time it would take to figure out the math on the negative margin overlaps, check for dropped floats in Internet Explorer and generally wrestle each of the major browsers into giving you what you want. If after all that you simply gave up and used HTML tables, I can’t say I blame you. There are plenty of professional web designers out there who still choose to use HTML tables as their main layout tool. Sure, they may know that users with screen readers get confused by inappropriate use of tables, but they have a job to do, and they want tools that will make that job easy, not difficult. Now let me show you how to do it with CSS tables. First, we have a div element for each of our columns, and we wrap them all in another two divs: <div class="container"> <div> <div id="menu"> ⋮ </div> <div id="content"> ⋮ </div> <div id="sidebar"> ⋮ </div> </div> </div> Don’t sweat the “div clutter” in this code. Unlike tables, divs have no semantic meaning, and can therefore b… 2008 Kevin Yank kevinyank 2008-12-13T00:00:00+00:00 https://24ways.org/2008/the-first-tool-you-reach-for/ code
104 Sitewide Search On A Shoe String One of the questions I got a lot when I was building web sites for smaller businesses was if I could create a search engine for their site. Visitors should be able to search only this site and find things without the maintainer having to put “related articles” or “featured content” links on every page by hand. Back when this was all fields this wasn’t easy as you either had to write your own scraping tool, use ht://dig or a paid service from providers like Yahoo, Altavista or later on Google. In the former case you had to swallow the bitter pill of computing and indexing all your content and storing it in a database for quick access and in the latter it hurt your wallet. Times have moved on and nowadays you can have the same functionality for free using Yahoo’s “Build your own search service” – BOSS. The cool thing about BOSS is that it allows for a massive amount of hits a day and you can mash up the returned data in any format you want. Another good feature of it is that it comes with JSON-P as an output format which makes it possible to use it without any server-side component! Starting with a working HTML form In order to add a search to your site, you start with a simple HTML form which you can use without JavaScript. Most search engines will allow you to filter results by domain. In this case we will search “bbc.co.uk”. If you use Yahoo as your standard search, this could be: <form id="customsearch" action="http://search.yahoo.com/search"> <div> <label for="p">Search this site:</label> <input type="text" name="p" id="term"> <input type="hidden" name="vs" id="site" value="bbc.co.uk"> <input type="submit" value="go"> </div> </form> The Google equivalent is: <form id="customsearch" action="http://www.google.co.uk/search"> <div> <label for="p">Search this site:</label> <input type="text" name="as_q" id="term"> <input type="hidden" name="as_sitesearch" id="site" value="bbc.co.uk"> <input type="submit" value="go"> </div> </form> In any case make sure to use the ID term for the searc… 2008 Christian Heilmann chrisheilmann 2008-12-04T00:00:00+00:00 https://24ways.org/2008/sitewide-search-on-a-shoestring/ code
115 Charm Clients, Win Pitches Over the years I have picked up a number of sales techniques that have lead to us doing pretty well in the pitches we go for. Of course, up until now, these top secret practices have remained firmly locked in the company vault but now I am going to share them with you. They are cunningly hidden within the following paragraphs so I’m afraid you’re going to have to read the whole thing. Ok, so where to start? I guess a good place would be getting invited to pitch for work in the first place. Shameless self promotion What not to do You’re as keen as mustard to ‘sell’ what you do, but you have no idea as to the right approach. From personal experience (sometimes bitter!), the following methods are as useful as the proverbial chocolate teapot: Cold calling Advertising Bidding websites Sales people Networking events Ok, I’m exaggerating; sometimes these things work. For example, cold calling can work if you have a story – a reason to call and introduce yourself other than “we do web design and you have a website”. “We do web design and we’ve just moved in next door to you” would be fine. Advertising can work if your offering is highly specialist. However, paying oodles of dollars a day to Google Ads to appear under the search term ‘web design’ is probably not the best use of your budget. Specialising is, in fact, probably a good way to go. Though it can feel counter intuitive in that you are not spreading yourself as widely as you might, you will eventually become an expert and therefore gain a reputation in your field. Specialism doesn’t necessarily have to be in a particular skillset or technology, it could just as easily be in a particular supply chain or across a market. Target audience ‘Who to target?’ is the next question. If you’re starting out then do tap-up your family and friends. Anything that comes your way from them will almost certainly come with a strong recommendation. Also, there’s nothing wrong with calling clients you had dealings with in previous employment (though beware of any c… 2008 Marcus Lillington marcuslillington 2008-12-09T00:00:00+00:00 https://24ways.org/2008/charm-clients-win-pitches/ business
110 Shiny Happy Buttons Since Mac OS X burst onto our screens, glossy, glassy, shiny buttons have been almost de rigeur, and have essentially, along with reflections and rounded corners, become a cliché of Web 2.0 “design”. But if you can’t beat ‘em you’d better join ‘em. So, in this little contribution to our advent calendar, we’re going to take a plain old boring HTML button, and 2.0 it up the wazoo. But, here’s the catch. We’ll use no images, either in our HTML or our CSS. No sliding doors, no image replacement techniques. Just straight up, CSS, CSS3 and a bit of experimental CSS. And, it will be compatible with pretty much any browser (though with some progressive enhancement for those who keep up with the latest browsers). The HTML We’ll start with our HTML. <button type="submit">This is a shiny button</button> OK, so it’s not shiny yet – but boy will it ever be. Before styling, that’s going to look like this. Ironically, depending on the operating system and browser you are using, it may well be a shiny button already, but that’s not the point. We want to make it shiny 2.0. Our mission is to make it look something like this If you want to follow along at home keep in mind that depending on which browser you are using you may see fewer of the CSS effects we’ve added to create the button. As of writing, only in Safari are all the effects we’ll apply supported. Taking a look at our finished product, here’s what we’ve done to it: We’ve given the button some padding and a width. We’ve changed the text color, and given the text a drop shadow. We’ve given the button a border. We’ve given the button some rounded corners. We’ve given the button a drop shadow. We’ve given the button a gradient background. and remember, all without using any images. Styling the button So, let’s get to work. First, we’ll add given the element some padding and a width: button { padding: .5em; width: 15em; } Next, we’ll add the text color, and the drop shadow: color: #ffffff; text-shadow: 1px 1px 1px #000; A note on text-shadow I… 2008 John Allsopp johnallsopp 2008-12-18T00:00:00+00:00 https://24ways.org/2008/shiny-happy-buttons/ code
99 A Christmas hCard From Me To You So apparently Christmas is coming. And what is Christmas all about? Well, cleaning out your address book, of course! What better time to go through your contacts, making sure everyone’s details are up date and that you’ve deleted all those nasty clients who never paid on time? It’s also a good time to make sure your current clients and colleagues have your most up-to-date details, so instead of filling up their inboxes with e-cards, why not send them something useful? Something like a… vCard! (See what I did there?) Just in case you’ve been working in a magical toy factory in the upper reaches of Scandinavia for the last few years, I’m going to tell you that now would also be the perfect time to get into microformats. Using the hCard format, we’ll build a very simple web page and markup our contact details in such a way that they’ll be understood by microformats plugins, like Operator or Tails for Firefox, or the cross-browser Microformats Bookmarklet. Oh, and because Christmas is all about dressing up and being silly, we’ll make the whole thing look nice and have a bit of fun with some CSS3 progressive enhancement. If you can’t wait to see what we end up with, you can preview it here. Step 1: Contact Details First, let’s decide what details we want to put on the page. I’d put my full name, my email address, my phone number, and my postal address, but I’d rather not get surprise visits from strangers when I’m fannying about with my baubles, so I’m going to use Father Christmas instead (that’s Santa to you Yanks). Father Christmas fatherchristmas@elliotjaystocks.com 25 Laughingallthe Way Snow Falls Lapland Finland 010 60 58 000 Step 2: hCard Creator Now I’m not sure about you, but I rather like getting the magical robot pixies to do the work for me, so head on over to the hCard Creator and put those pixies to work! Pop in your details and they’ll give you some nice microformatted HTML in turn. <div id="hcard-Father-Christmas" class="vcard"> <a class="url fn" href="http://elliotjaystocks.com/fatherc… 2008 Elliot Jay Stocks elliotjaystocks 2008-12-10T00:00:00+00:00 https://24ways.org/2008/a-christmas-hcard-from-me-to-you/ code
113 What Your Turkey Can Teach You About Project Management The problem with project management is that everyone thinks it’s boring. Well, that’s not really the problem. The problem is that everyone thinks it’s boring but it’s still really important. Project management is what lets you deliver your art – whether that be design or development. In the same way, a Christmas dinner cooked by a brilliant chef with no organizational skills is disastrous – courses arrive in the wrong order, some things are cold whilst others are raw and generally it’s a trip to the ER waiting to happen. Continuing the Christmas dinner theme, here are my top tips for successful projects, wrapped up in a nice little festive analogy. Enjoy! Tip 1: Know What You’re Aiming For (Turkey? Ham? Both??) The underlying cause for the failure of so many projects is mismatched expectations. Christmas dinner cannot be a success if you serve glazed ham and your guests view turkey as the essential Christmas dinner ingredient. It doesn’t matter how delicious and well executed your glazed ham is, it’s still fundamentally just not turkey. You might win one or two adventurous souls over, but the rest will go home disappointed. Add to the mix the fact that most web design projects are nowhere near as emotive as Christmas dinner (trust me, a ham vs turkey debate will rage much longer than a fixed vs fluid debate in normal human circles) and the problem is compounded. In particular, as technologists, we forget that our ability to precisely imagine the outcome of a project, be it a website, a piece of software, or similar, is much more keenly developed than the average customer of such projects. So what’s the solution? Get very clear, from the very beginning, on exactly what the project is about. What are you trying to achieve? How will you measure success? Is the presence of turkey a critical success factor? Summarize all this information in some form of document (in PM-speak, it’s called a Project Initiation Document typically). Ideally, get the people who are the real decision makers to sign their agreement … 2008 Meri Williams meriwilliams 2008-12-16T00:00:00+00:00 https://24ways.org/2008/what-your-turkey-can-teach-you-about-project-management/ business
114 How To Create Rockband'ism There are mysteries happening in the world of business these days. We want something else by now. The business of business has to become more than business. We want to be able to identify ourselves with the brands we purchase and we want them to do good things. We want to feel cool because we buy stuff, and we don’t just want a shopping experience – we want an engagement with a company we can relate to. Let me get back to “feeling cool” – if we want to feel cool, we might get the companies we buy from to support that. That’s why I am on a mission to make companies into rockbands. Now when I say rockbands – I don’t mean the puke-y, drunky, nasty stuff that some people would highlight is also a part of rockbands. Therefore I have created my own word “rockband’ism”. This word is the definition of a childhood dream version of being in a rockband – the feeling of being more respected and loved and cool, than a cockroach or a suit on the floor of a company. Rockband’ism Rockband’ism is what we aspire to, to feel cool and happy. So basically what I am arguing is that companies should look upon themselves as rockbands. Because the world has changed, so business needs to change as well. I have listed a couple of things you could do today to become a rockband, as a person or as a company. 1 – Give your support to companies that make a difference to their surroundings – if you are buying electronics look up what the electronic producers are doing of good in the world (check out the Greenpeace Guide to Greener Electronics). 2 – Implement good karma in your everyday life (and do well by doing good). What you give out you get back at some point in some shape – this can also be implemented for business. 3 – WWRD? – “what would a rockband do”? or if you are into Kenny Rogers – what would he do in any given situation? This will also show yourself where your business or personal integrity lies because you actually act as a person or a rockband you admire. 4 – Start leading instead of managing – If we can measure stuff wh… 2008 Henriette Weber henrietteweber 2008-12-07T00:00:00+00:00 https://24ways.org/2008/how-to-create-rockbandism/ business
102 Art Directing with Looking Room Using photographic composition techniques to start to art direct on the template-driven web. Think back to last night. There you are, settled down in front of the TV, watching your favourite soap opera, with nice hot cup of tea in hand. Did you notice – whilst engrossed in the latest love-triangle – that the cameraman has worked very hard to support your eye’s natural movement on-screen? He’s carefully framed individual shots to create balance. Think back to last week. There you were, sat with your mates watching the big match. Did you notice that the cameraman frames the shot to go with the direction of play? A player moving right will always be framed so that he is on the far left, with plenty of ‘room’ to run into. Both of these cameramen use a technique called Looking Room, sometimes called Lead Room. Looking Room is the space between the subject (be it a football, or a face), and the edge of the screen. Specifically, Looking Room is the negative space on the side the subject is looking or moving. The great thing is, it’s not just limited to photography, film or television; we can use it in web design too. Basic Framing Before we get into Looking Room, and how it applies to web, we need to have a look at some basics of photographic composition. Many web sites use imagery, or photographs, to enhance the content. But even with professionally shot photographs, without a basic understanding of framing or composition, you can damage how the image is perceived. A simple, easy way to make photographs more interesting is to fill the frame. Take this rather mundane photograph of a horse: A typical point and click affair. But, we can work with this. By closely cropping, and filling the frame, we can instantly change the mood of the shot. I’ve also added Looking Room on the right of the horse. This is space that the horse would be walking into. It gives the photograph movement. Subject, Space, and Movement Generally speaking, a portrait photograph will have a subject and space around them. Visual inte… 2008 Mark Boulton markboulton 2008-12-05T00:00:00+00:00 https://24ways.org/2008/art-directing-with-looking-room/ design
120 Easier Page States for Wireframes When designing wireframes for web sites and web apps, it is often overlooked that the same ‘page’ can look wildly different depending on its context. A logged-in page will look different from a logged-out page; an administrator’s view may have different buttons than a regular user’s view; a power user’s profile will be more extensive than a new user’s. These different page states need designing at some point, especially if the wireframes are to form a useful communication medium between designer and developer. Documenting the different permutations can be a time consuming exercise involving either multiple pages in one’s preferred box-and-arrow software, or a fully fledged drawing containing all the possible combinations annotated accordingly. Enter interactive wireframes and Polypage Interactive wireframes built in HTML are a great design and communication tool. They provide a clickable prototype, running in the browser as would the final site. As such they give a great feel for how the site will be to use. Once you add in the possibilities of JavaScript and a library such as jQuery, they become even more flexible and powerful. Polypage is a jQuery plugin which makes it really easy to design multiple page states in HTML wireframes. There’s no JavaScript knowledge required (other than cutting and pasting in a few lines). The page views are created by simply writing all the alternatives into your HTML page and adding special class names to apply state and conditional view logic to the various options. When the page is loaded Polypage automatically detects the page states defined by the class names and creates a control bar enabling the user to toggle page states with the click of a mouse or the clack of a keyboard. Using cookies by way of the jQuery cookie plugin, Polypage retains the view state throughout your prototype. This means you could navigate through your wireframes as if you were logged out; as if you were logged in as an administrator; with notes on or off; or with any other view or state you m… 2008 Richard Rutter richardrutter 2008-12-11T00:00:00+00:00 https://24ways.org/2008/easier-page-states-for-wireframes/ process
111 Geometric Background Patterns When the design is finished and you’re about to start the coding process, you have to prepare your graphics. If you’re working with a pattern background you need to export only the repeating fragment. It can be a bit tricky to isolate a fragment to achieve a seamless pattern background. For geometric patterns there is a method I always follow and that I want to share with you. Take for example a perfect 45° diagonal line pattern. How do you define this pattern fragment so it will be rendered seamlessly? Here is the method I usually follow to avoid a mismatch. First, zoom in so you see enough detail and you can distinguish the pixels. Select the Rectangular Marquee Selection tool and start your selection at the intersection of 2 different colors of a diagonal line. Hold down the Shift key while dragging so you drag a perfect square. Release the mouse when you reach the exact same intesection (as your starting) point at the top right. Copy this fragment (using Copy Merged: Cmd/Ctrl + Shift + C) and paste the fragment in a new layer. Give this layer the name ‘pattern’. Now hold down the Command Key (Control Key on Windows) and click on the ‘pattern’ layer in the Layers Palette to select the fragment. Now go to Edit > Define Pattern, enter a name for your pattern and click OK. Test your pattern in a new document. Create a new document of 600 px by 400px, hit Cmd/Ctrl + A and go to Edit > Fill… and choose your pattern. If the result is OK, you have created a perfect pattern fragment. Below you see this pattern enlarged. The guides show the boundaries of the pattern fragment and the red pixels are the reference points. The red pixels at the top right, bottom right and bottom left should match the red pixel at the top left. This technique should work for every geometric pattern. Some patterns are easier than others, but this, and the Photoshop pattern fill test, has always been my guideline. Other geometric pattern examples Example 1 Not all geometric pattern fragments are squares. Some patterns … 2008 Veerle Pieters veerlepieters 2008-12-02T00:00:00+00:00 https://24ways.org/2008/geometric-background-patterns/ design
105 Contract Killer When times get tough, it can often feel like there are no good people left in the world, only people who haven’t yet turned bad. These bad people will go back on their word, welch on a deal, put themselves first. You owe it to yourself to stay on top. You owe it to yourself to ensure that no matter how bad things get, you’ll come away clean. You owe it yourself and your business not to be the guy lying bleeding in an alley with a slug in your gut. But you’re a professional, right? Nothing bad is going to happen to you. You’re a good guy. You do good work for good people. Think again chump. Maybe you’re a gun for hire, a one man army with your back to the wall and nothing standing between you and the line at a soup kitchen but your wits. Maybe you work for the agency, or like me you run one of your own. Either way, when times get tough and people get nasty, you’ll need more than a killer smile to save you. You’ll need a killer contract too. It was exactly ten years ago today that I first opened my doors for business. In that time I’ve thumbed through enough contracts to fill a filing cabinet. I’ve signed more contracts than I can remember, many so complicated that I should have hired a lawyer (or detective) to make sense of their complicated jargon and solve their cross-reference puzzles. These documents had not been written to be understood on first reading but to spin me around enough times so as to give the other player the upper-hand. If signing a contract I didn’t fully understand made me a stupid son-of-a-bitch, not asking my customers to sign one just makes me plain dumb. I’ve not always been so careful about asking my customers to sign contracts with me as I am now. Somehow in the past I felt that insisting on a contract went against the friendly, trusting relationship that I like to build with my customers. Most of the time the game went my way. On rare the occasions when a fight broke out, I ended up bruised and bloodied. I learned that asking my customers to sign a contract matters to both sides,… 2008 Andy Clarke andyclarke 2008-12-23T00:00:00+00:00 https://24ways.org/2008/contract-killer/ business
108 A Festive Type Folly ‘Tis the season to be jolly, so the carol singers tell us. At 24 ways, we’re keeping alive another British tradition that includes the odd faux-Greco-Roman building dotted around the British countryside, Tower Bridge built in 1894, and your Dad’s Christmas jumper with the dancing reindeer motif. ‘Tis the season of the folly! 24 Ways to impress your friends The example is not an image, just text. You may wish to see a screenshot in Safari to compare with your own operating system and browser rendering. Like all follies this is an embellishment — a bit of web typography fun. It’s similar to the masthead text at my place, but it’s also a hyperlink. Unlike the architectural follies of the past, no child labour was used to fund or build it, just some HTML flavoured with CSS, and a heavy dose of Times New Roman. Why Times New Roman, you ask? Well, after a few wasted hours experimenting with heaps of typefaces, seeking an elusive consistency of positioning and rendering across platforms, it proved to be the most consistent. Who’d‘a thought? To make things more interesting, I wanted to use a traditional scale and make the whole thing elastic by using relative lengths that would react to a person’s font size. So, to the meat of this festive frippery: There are three things we rely on to create this indulgence: Descendant selectors Absolute positioning Inheritance HTML & Descendant Selectors The markup for the folly might seem complex at first glance. To semantics pedants and purists it may seem outrageous. If that’s you, read on at your peril! Here it is with lots of whitespace: <div id="type"> <h1>   <a href="/">     <em>2       <span>4         <span>w           <span>a             <span>y               <span>s</span>             </span>           </span>         </span>       </span>     </em>     <strong>to       <span>i         <span>m           <span>pre             <span>s               <span>s                 <span>your                   <span>friends</span>                 </span>         … 2008 Jon Tan jontan 2008-12-17T00:00:00+00:00 https://24ways.org/2008/a-festive-type-folly/ design

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