rowid,title,contents,year,author,author_slug,published,url,topic
176,What makes a website successful? It might not be what you expect!,"What makes some sites succeed and others fail? Put another way, when you are asked to redesign an existing website, what problems are you looking out for and where do you concentrate your efforts?

I would argue that as web designers we spend too much time looking at the wrong kind of problem.

I recently ran a free open door consultancy clinic to celebrate the launch of my new book (yes I know, two shameless plugs in one sentence). This involved various website owners volunteering their sites for review. Both myself and the audience then provided feedback.

What quickly became apparent is that the feedback being given by the audience was biased towards design and development.

Although their comments were excellent it focused almost exclusively on the quality of code, site aesthetics and usability. To address these issues in isolation is similar to treating symptoms and ignoring the underlying illness.

Cure the illness not the symptoms

Poor design, bad usability and terribly written code are symptoms of bigger problems. Often when we endeavour to address these symptoms, we meet resistance from our clients and become frustrated. This is because our clients are still struggling with fundamental concepts we take for granted.

Before we can address issues of aesthetics, usability and code, we need to tackle business objectives, calls to action and user tasks. Without dealing with these fundamental principles our clients’ website will fail.

Let me address each in turn:

Understand the business objectives

Do you ask your clients why they have a website? It feels like an obvious question. However, it is surprising how many clients do not have an answer.

Without having a clear idea of the siteʼs business objectives, the client has no way to know whether it is succeeding. This means they have no justification for further investment and that leads to quibbling over every penny.

However most importantly, without clearly defined business aims they have no standard against which to base their decisions. Everything becomes subjective and that will inevitably lead to problems.

Before we start discussing design, usability and development, we need to focus our clients on establishing concrete business objectives. This will provide a framework for decision making during the development phase.

This will not only help the client make decisions, it will also focus them on the business and away from micro managing the design.

Establish clear calls to action

Once business objectives have been set this opens up the possibility to establish clear calls to action.

I am amazed at how few website owners can name their calls to action. However, I am even more staggered at how few web designers ask about them.

Calls to action are not just limited to ecommerce sites. Whether you are asking people to sign up for a newsletter or complete a contact us form, every site should have a desired objective for users.

What is more, each page of a site should have micro calls to action that always draw users on and never leave them at a dead end.

Without clearly defined calls to action you cannot successfully design a site, structure the user experience or measure its success. They bring focus to the site and encourage the client to concentrate their efforts on helping people reach those goals.

Of course in order to know if a call to action is going to work, it is necessary to do some user testing.

Test against the right tasks

As web designers we all like to boast about being ʻuser centricʼ whatever that means! However, in reality I think many of us are paying lip service to the subject.

Sure, we ask our clients about who their users are and maybe even do some usability testing. However, usability testing is no good if we are not asking the right questions.

Again we find ourselves working on a superficial level rather than tackling the deeper issues.

Clients find it relatively easy to tell you who their target audience is. Admittedly the list they come back with is often overly long and contains a lot of edge cases. However, where they begin to struggle is articulating what these users will want to achieve on the website. They know who they want to reach. However, they cannot always tell you why those people would be interested in the site.

These user tasks are another fundamental building block for any successful website. Although it is important for a website owner to understand what their objectives are and what they want users to do, it is even more important that they understand the users objectives as well.

Again, this provides context for the decisions they are making about design, usability and functionality. Without it the site will become self serving, largely ignoring the needs of users.

User tasks help to focus the clientʼs mind on the needs of their user, rather than what they can get out of them.

So am I claiming that design, usability and code do not matter? Well the shocking truth is that to some extent I am!

The shocking truth

Whether we like it or not there is significant evidence that you can create a successful website with bad design, terrible code and without ever running a usability test session.

You only need to look at the design of Craigslist or the code of Amazon to see that this is true.

However, I do not believe it is possible to build a successful website without business objectives, calls to action and a clear idea of user tasks.

Do not misunderstand me. I do believe design, usability and code matters. I just believe that they only matter if the fundamentals are already in place. These things improve a solid foundation but are no use in their own right.

As web designers it is our responsibility to ensure fundamental questions are being asked, before we start exploring other issues. If we do not, our websites will look great, be well coded and have gone through endless usability tests, however it will not be truly successful.",2009,Paul Boag,paulboag,2009-12-04T00:00:00+00:00,https://24ways.org/2009/what-makes-a-website-successful/,business
177,"HTML5: Tool of Satan, or Yule of Santa?","It would lead to unseasonal arguments to discuss the title of this piece here, and the arguments are as indigestible as the fourth turkey curry of the season, so we’ll restrict our article to the practical rather than the philosophical: what HTML5 can you reasonably expect to be able to use reliably cross-browser in the early months of 2010?

The answer is that you can use more than you might think, due to the seasonal tinsel of feature-detection and using the sparkly pixie-dust of IE-only VML (but used in a way that won’t damage your Elf).

Canvas

canvas is a 2D drawing API that defines a blank area of the screen of arbitrary size, and allows you to draw on it using JavaScript. The pictures can be animated, such as in this canvas mashup of Wolfenstein 3D and Flickr. (The difference between canvas and SVG is that SVG uses vector graphics, so is infinitely scalable. It also keeps a DOM, whereas canvas is just pixels so you have to do all your own book-keeping yourself in JavaScript if you want to know where aliens are on screen, or do collision detection.)

Previously, you needed to do this using Adobe Flash or Java applets, requiring plugins and potentially compromising keyboard accessibility. Canvas drawing is supported now in Opera, Safari, Chrome and Firefox. The reindeer in the corner is, of course, Internet Explorer, which currently has zero support for canvas (or SVG, come to that).

Now, don’t pull a face like all you’ve found in your Yuletide stocking is a mouldy satsuma and a couple of nuts—that’s not the end of the story. Canvas was originally an Apple proprietary technology, and Internet Explorer had a similar one called Vector Markup Language which was submitted to the W3C for standardisation in 1998 but which, unlike canvas, was not blessed with retrospective standardisation.

What you need, then, is some way for Internet Explorer to translate canvas to VML on-the-fly, while leaving the other, more standards-compliant browsers to use the HTML5. And such a way exists—it’s a JavaScript library called excanvas. It’s downloadable from http://code.google.com/p/explorercanvas/ and it’s simple to include it via a conditional comment in the head for IE:

<!--[if IE]>
<script src=""excanvas.js""></script>
<![endif]-->

Simply include this, and your canvas will be natively supported in the modern browsers (and the library won’t even be downloaded) whereas IE will suddenly render your canvas using its own VML engine. Be sure, however, to check it carefully, as the IE JavaScript engine isn’t so fast and you’ll need to be sure that performance isn’t too degraded to use.

Forms

Since the beginning of the Web, developers have been coding forms, and then writing JavaScript to check whether an input is a correctly formed email address, URL, credit card number or conforms to some other pattern. The cumulative labour of the world’s developers over the last 15 years makes whizzing round in a sleigh and delivering presents seem like popping to the corner shop in comparison.

With HTML5, that’s all about to change. As Yaili began to explore on Day 3, a host of new attributes to the input element provide built-in validation for email address formats (input type=email), URLs (input type=url), any pattern that can be expressed with a JavaScript-syntax regex (pattern=""[0-9][A-Z]{3}"") and the like. New attributes such as required, autofocus, input type=number min=3 max=50 remove much of the tedious JavaScript from form validation.

Other, really exciting input types are available (see all input types). The datalist is reminiscent of a select box, but allows the user to enter their own text if they don’t want to choose one of the pre-defined options. input type=range is rendered as a slider, while input type=date pops up a date picker, all natively in the browser with no JavaScript required at all.

Currently, support is most complete in an experimental implementation in Opera and a number of the new attributes in Webkit-based browsers. But don’t let that stop you! The clever thing about the specification of the new Web Forms is that all the new input types are attributes (rather than elements). input defaults to input type=text, so if a browser doesn’t understand a new HTML5 type, it gracefully degrades to a plain text input.

So where does that leave validation in those browsers that don’t support Web Forms? The answer is that you don’t retire your pre-existing JavaScript validation just yet, but you leave it as a fallback after doing some feature detection. To detect whether (say) input type=email is supported, you make a new input type=email with JavaScript but don’t add it to the page. Then, you interrogate your new element to find out what its type attribute is. If it’s reported back as “email”, then the browser supports the new feature, so let it do its work and don’t bring in any JavaScript validation. If it’s reported back as “text”, it’s fallen back to the default, indicating that it’s not supported, so your code should branch to your old validation routines. Alternatively, use the small (7K) Modernizr library which will do this work for you and give you JavaScript booleans like Modernizr.inputtypes[email] set to true or false.

So what does this buy you? Well, first and foremost, you’re future-proofing your code for that time when all browsers support these hugely useful additions to forms. Secondly, you buy a usability and accessibility win. Although it’s tempting to style the stuffing out of your form fields (which can, incidentally, lead to madness), whatever your branding people say, it’s better to leave forms as close to the browser defaults as possible. A browser’s slider and date pickers will be the same across different sites, making it much more comprehensible to users. And, by using native controls rather than faking sliders and date pickers with JavaScript, your forms are much more likely to be accessible to users of assistive technology.

HTML5 DOCTYPE

You can use the new DOCTYPE !doctype html now and – hey presto – you’re writing HTML5, as it’s pretty much a superset of HTML4. There are some useful advantages to doing this. The first is that the HTML5 validator (I use http://html5.validator.nu) also validates ARIA information, whereas the HTML4 validator doesn’t, as ARIA is a new spec developed after HTML4. (Actually, it’s more accurate to say that it doesn’t validate your ARIA attributes, but it doesn’t automatically report them as an error.)

Another advantage is that HTML5 allows tabindex as a global attribute (that is, on any element). Although originally designed as an accessibility bolt-on, I ordinarily advise you don’t use it; a well-structured page should provide a logical tab order through links and form fields already.

However, tabindex=""-1"" is a legal value in HTML5 as it allows for the element to be programmatically focussable by JavaScript. It’s also very useful for correcting a bug in Internet Explorer when used with a keyboard; in-page links go nowhere if the destination doesn’t have a proprietary property called hasLayout set or a tabindex of -1.

So, whether it is the tool of Satan or yule of Santa, HTML5 is just around the corner. Some you can use now, and by the end of 2010 I predict you’ll be able to use a whole lot more as new browser versions are released.",2009,Bruce Lawson,brucelawson,2009-12-05T00:00:00+00:00,https://24ways.org/2009/html5-tool-of-satan-or-yule-of-santa/,code
175,Front-End Code Reusability with CSS and JavaScript,"Most web standards-based developers are more than familiar with creating their sites with semantic HTML with lots and lots of CSS. With each new page in a design, the CSS tends to grow and grow and more elements and styles are added. But CSS can be used to better effect.

The idea of object-oriented CSS isn’t new. Nicole Sullivan has written a presentation on the subject and outlines two main concepts: separate structure and visual design; and separate container and content. Jeff Croft talks about Applying OOP Concepts to CSS:


	I can make a class of .box that defines some basic layout structure, and another class of .rounded that provides rounded corners, and classes of .wide and .narrow that define some widths, and then easily create boxes of varying widths and styles by assigning multiple classes to an element, without having to duplicate code in my CSS.


This concept helps reduce CSS file size, allows for great flexibility, rapid building of similar content areas and means greater consistency throughout the entire design. You can also take this concept one step further and apply it to site behaviour with JavaScript.

Build a versatile slideshow

I will show you how to build multiple slideshows using jQuery, allowing varying levels of functionality which you may find on one site design. The code will be flexible enough to allow you to add previous/next links, image pagination and the ability to change the animation type. More importantly, it will allow you to apply any combination of these features.

Image galleries are simply a list of images, so the obvious choice of marking the content up is to use a <ul>. Many designs, however, do not cater to non-JavaScript versions of the website, and thus don’t take in to account large multiple images. You could also simply hide all the other images in the list, apart from the first image. This method can waste bandwidth because the other images might be downloaded when they are never going to be seen.

Taking this second concept — only showing one image — the only code you need to start your slideshow is an <img> tag. The other images can be loaded dynamically via either a per-page JavaScript array or via AJAX.

The slideshow concept is built upon the very versatile Cycle jQuery Plugin and is structured in to another reusable jQuery plugin. Below is the HTML and JavaScript snippet needed to run every different type of slideshow I have mentioned above.

<img src=""path/to/image.jpg"" alt=""About the image"" title="""" height=""250"" width=""400"" class=""slideshow"">
<script type=""text/javascript"">
	jQuery().ready(function($) {
		$('img.slideshow').slideShow({
			images: ['1.jpg', '2.jpg', '3.jpg']
		});
	});
</script>

Slideshow plugin

If you’re not familiar with jQuery or how to write and author your own plugin there are plenty of articles to help you out.

jQuery has a chainable interface and this is something your plugin must implement. This is easy to achieve, so your plugin simply returns the collection it is using:

return this.each(
	function () {}
};

Local Variables

To keep the JavaScript clean and avoid any conflicts, you must set up any variables which are local to the plugin and should be used on each collection item. Defining all your variables at the top under one statement makes adding more and finding which variables are used easier. For other tips, conventions and improvements check out JSLint, the “JavaScript Code Quality Tool”.

var $$, $div, $images, $arrows, $pager,
	id, selector, path, o, options,
	height, width,
	list = [], li = 0,
	parts = [], pi = 0,
	arrows = ['Previous', 'Next'];

Cache jQuery Objects

It is good practice to cache any calls made to jQuery. This reduces wasted DOM calls, can improve the speed of your JavaScript code and makes code more reusable.

The following code snippet caches the current selected DOM element as a jQuery object using the variable name $$. Secondly, the plugin makes its settings available to the Metadata plugin‡ which is best practice within jQuery plugins.

For each slideshow the plugin generates a <div> with a class of slideshow and a unique id. This is used to wrap the slideshow images, pagination and controls.

The base path which is used for all the images in the slideshow is calculated based on the existing image which appears on the page. For example, if the path to the image on the page was /img/flowers/1.jpg the plugin would use the path /img/flowers/ to load the other images.

$$ = $(this);
o = $.metadata ? $.extend({}, settings, $$.metadata()) : settings;
id = 'slideshow-' + (i++ + 1);
$div = $('<div />').addClass('slideshow').attr('id', id);
selector = '#' + id + ' ';
path = $$.attr('src').replace(/[0-9]\.jpg/g, '');
options = {};
height = $$.height();
width = $$.width();

Note: the plugin uses conventions such as folder structure and numeric filenames. These conventions help with the reusable aspect of plugins and best practices.

Build the Images

The cycle plugin uses a list of images to create the slideshow. Because we chose to start with one image we must now build the list programmatically. This is a case of looping through the images which were added via the plugin options, building the appropriate HTML and appending the resulting <ul> to the DOM.

$.each(o.images, function () {
	list[li++] = '<li>';
	list[li++] = '<img src=""' + path + this + '"" height=""' + height + '"" width=""' + width + '"">';
	list[li++] = '</li>';
});
$images = $('<ul />').addClass('cycle-images');
$images.append(list.join('')).appendTo($div);

Although jQuery provides the append method it is much faster to create one really long string and append it to the DOM at the end.

Update the Options

Here are some of the options we’re making available by simply adding classes to the <img>. You can change the slideshow effect from the default fade to the sliding effect. By adding the class of stopped the slideshow will not auto-play and must be controlled via pagination or previous and next links.

// different effect
if ($$.is('.slide')) {
	options.fx = 'scrollHorz';
}
// don't move by default
if ($$.is('.stopped')) {
	options.timeout = 0;
}

If you are using the same set of images throughout a website you may wish to start on a different image on each page or section. This can be easily achieved by simply adding the appropriate starting class to the <img>.

// based on the class name on the image
if ($$.is('[class*=start-]')) {
	options.startingSlide = parseInt($$.attr('class').replace(/.*start-([0-9]+).*/g, ""$1""), 10) - 1;
}

For example:

<img src=""/img/slideshow/3.jpg"" alt=""About the image"" title="""" height=""250"" width=""400"" class=""slideshow start-3"">

By default, and without JavaScript, the third image in this slideshow is shown. When the JavaScript is applied to the page the slideshow must know to start from the correct place, this is why the start class is required.

You could capture the default image name and parse it to get the position, but only the default image needs to be numeric to work with this plugin (and could easily be changed in future). Therefore, this extra specifically defined option means the plugin is more tolerant.

Previous/Next Links

A common feature of slideshows is previous and next links enabling the user to manually progress the images. The Cycle plugin supports this functionality, but you must generate the markup yourself. Most people add these directly in the HTML but normally only support their behaviour when JavaScript is enabled. This goes against progressive enhancement. To keep with the best practice progress enhancement method the previous/next links should be generated with JavaScript.

The follow snippet checks whether the slideshow requires the previous/next links, via the arrows class. It restricts the Cycle plugin to the specific slideshow using the selector we created at the top of the plugin. This means multiple slideshows can run on one page without conflicting each other.

The code creates a <ul> using the arrows array we defined at the top of the plugin. It also adds a class to the slideshow container, meaning you can style different combinations of options in your CSS.

// create the arrows
if ($$.is('.arrows') && list.length > 1) {
	options.next = selector + '.next';
	options.prev = selector + '.previous';
	$arrows = $('<ul />').addClass('cycle-arrows');
	$.each(arrows, function (i, val) {
		parts[pi++] = '<li class=""' + val.toLowerCase() + '"">';
		parts[pi++] = '<a href=""#' + val.toLowerCase() + '"">';
		parts[pi++] = '<span>' + val + '</span>';
		parts[pi++] = '</a>';
		parts[pi++] = '</li>';
	});
	$arrows.append(parts.join('')).appendTo($div);
	$div.addClass('has-cycle-arrows');
}

The arrow array could be placed inside the plugin settings to allow for localisation.

Pagination

The Cycle plugin creates its own HTML for the pagination of the slideshow. All our plugin needs to do is create the list and selector to use. This snippet creates the pagination container and appends it to our specific slideshow container. It sets the Cycle plugin pager option, restricting it to the specific slideshow using the selector we created at the top of the plugin. Like the previous/next links, a class is added to the slideshow container allowing you to style the slideshow itself differently.

// create the clickable pagination
if ($$.is('.pagination') && list.length > 1) {
	options.pager = selector + '.cycle-pagination';
	$pager = $('<ul />').addClass('cycle-pagination');
	$pager.appendTo($div);
	$div.addClass('has-cycle-pagination');
}

Note: the Cycle plugin creates a <ul> with anchors listed directly inside without the surrounding <li>. Unfortunately this is invalid markup but the code still works.

Demos

Well, that describes all the ins-and-outs of the plugin, but demos make it easier to understand! Viewing the source on the demo page shows some of the combinations you can create with a simple <img>, a few classes and some thought-out JavaScript.

View the demos →

Decide on defaults

The slideshow plugin uses the exact same settings as the Cycle plugin, but some are explicitly set within the slideshow plugin when using the classes you have set.

When deciding on what functionality is going to be controlled via this class method, be careful to choose your defaults wisely. If all slideshows should auto-play, don’t make this an option — make the option to stop the auto-play. Similarly, if every slideshow should have previous/next functionality make this the default and expose the ability to remove them with a class such as “no-pagination”.

In the examples presented on this article I have used a class on each <img>. You can easily change this to anything you want and simply apply the plugin based on the jQuery selector required.

Grab your images

If you are using AJAX to load in your images, you can speed up development by deciding on and keeping to a folder structure and naming convention. There are two methods: basing the image path based on the current URL; or based on the src of the image. The first allows a different slideshow on each page, but in many instances a site will have a couple of sets of images and therefore the second method is probably preferred.

Metadata ‡

A method which allows you to directly modify settings in certain plugins, which also uses the classes from your HTML already exists. This is a jQuery plugin called Metadata. This method allows for finer control over the plugin settings themselves. Some people, however, may dislike the syntax and prefer using normal classes, like above which when sprinkled with a bit more JavaScript allows you to control what you need to control.

The takeaway

Hopefully you have understood not only what goes in to a basic jQuery plugin but also learnt a new and powerful idea which you can apply to other areas of your website.

The idea can also be applied to other common interfaces such as lightboxes or mapping services such as Google Maps — for example creating markers based on a list of places, each with different pin icons based the anchor class.",2009,Trevor Morris,trevormorris,2009-12-06T00:00:00+00:00,https://24ways.org/2009/front-end-code-reusability-with-css-and-javascript/,code
174,Type-Inspired Interfaces,"One of the things that terrifies me most about a new project is the starting point. How is the content laid out? What colors do I pick? Once things like that are decided, it becomes significantly easier to continue design, but it’s the blank page where I spend the most time.

To that end, I often start by choosing type. I don’t need to worry about colors or layout or anything else… just the right typefaces that support the art direction. (This article won’t focus on how to choose a typeface, but there are some really great resources if you interested in that sort of thing.)

And just like that, all your work is done. “Hold it just a second,” you might say. “All I’ve done is pick type. I still have to do the rest!”

To which I would reply, “Silly rabbit. You already have!” You see, picking the right typeface gets you farther than you might think. Here are a few tips on taking cues from type to design interfaces and interface elements.

Perfecting Web 2.0

If you’re going for that beloved rounded corner look, you might class it up a bit by choosing the wonderful Omnes Pro by Joshua Darden. As the typeface already has a rounded aesthetic, making buttons that fit the style should be pretty easy.

I’ve found that using multiples helps to keep your interfaces looking balanced and proportional. Noticing that the top left edge of the letter “P” has about an 12px corner radius, let’s choose a 24px radius for our button (a multiple of 2), so that we get proper rounded corners. By taking mathematical measurements from the typeface, our button looks more thought out than just “place arbitrary text on arbitrarily-sized button.” Pretty easy, eh?



What’s in a name(plate)?

Rounded buttons are pretty popular buttons nowadays, so let’s try something a bit more stylized.

Have a gander at Brothers, a sturdy face from Emigre. The chiseled edges give us a perfect cue for a stylized button. Using the same slope, you can make plated-looking buttons that fit a different kind of style.



Headlining

You might even take some cues from the style of the typeface itself. Didone serifs are known for their lack of bracketsーthat is, a gradual transition from the stem to the serif. Instead, they typically connect at a right angle. Another common characteristic is the high contrast in the strokes: very thick stems, very thin serifs.

So, when using a high contrast typeface, you can use it to your advantage to enhance hierarchy. Following our “multiples” guideline, a 12px measurement from the stems helps us create a top rule with a height of 24px (a multiple of 2). We can take the exact 1px measurement from the serif—a multiple of 1—to create the bottom rule. Voilà! I use this technique a lot.



Swashbucklers

And don’t forget the importance of visual “speed bumps” to break up long passages of text. A beautiful face like Alejandro Paul’s Ministry Script has over a thousand characters that can be manipulated or even combined to create elegant interface elements. Altering the partial differential character (∂) creates a delightful ornament that can help to guide the eye through content.



Stagger & Swagger

What about layout? How can we use typography to inform how our content is displayed?

Let’s take a typeface like Assembler. We might use this for a design that needs to feel uneasy or uncomfortable. In design terms, that might translate into using irregular shapes and asymmetry. Using the proportional distances and degrees from the perpendiculars, we could easily create a multi-column layout that jives with the general tone. And for all you skeptics that don’t think a layout like this is doable on the web, stranger things have happened.

 Background texture generously offered by Bittbox.

Overall Design Direction

Finally, your typography could impact the entire look of the site, from the navigation to the interaction and everything in between. Check out how the (now-defunct) Nike Free site’s typography echoes the product itself, and in turn influences the navigation.



Find Your Type

With thousands of fonts to choose from, the possibilities are ridiculously open. From angles to radii to color to weight, you’ve got endless fodder before you. Great type designers spent countless hours slaving over these detailed letterforms; take advantage of it! Don’t feel like you have to limit yourself to the same old Helvetica and wet floors… unless your design calls for it. 

Happy hunting!",2009,Dan Mall,danmall,2009-12-07T00:00:00+00:00,https://24ways.org/2009/type-inspired-interfaces/,design
172,The Construction of Instruction,"If the world were made to my specifications, all your clients would be happy to pay for a web writer to craft every sentence into something as elegant as it was functional, and the client would have planned the content so that you had it just when you asked, but we both know that won’t happen every time. Sometimes you just know they are going to write the About page, two company blog pages and a Facebook fan page before resigning their position as chief content writer and you are going to end up filling in all the details that will otherwise just be Lorem Ipsum.

Welcome to the big world of microcopy:


	A man walks into a bar. The bartender nods a greeting and watches as the man scans the bottles behind the bar. 
“Er, you have a lot of gin here. Is there one you would recommend?” 
“Yes sir.”
Long pause. 
“… Never mind, I’ll have the one in the green bottle.” 
“Certainly, sir. But you can’t buy it from this part of the bar. You need to go through the double doors there.” 
“But they look like they lead into the kitchen.” 
“Really, sir? Well, no, that’s where we allow customers to purchase gin.” 
The man walks through the doors. On the other side he is greeted by the same bartender. 
“Y-you!” he stammers but the reticent bartender is now all but silent. 
Unnerved, the man points to a green bottle, “Er, I’d like to buy a shot of that please. With ice and tonic water.” 
The bartender mixes the drink and puts it on the bar just out of the reach of the man and looks up. 
“Um, do you take cards?” the man asks, ready to present his credit card. 
The bartender goes to take the card to put it through the machine. 
“Wait! How much was it – with sales tax and everything? Do you take a gratuity?” 
The bartender simply shrugs. 
The man eyes him for a moment and decides to try his luck at the bar next door.


In the Choose Your Own Adventure version of this story there are plenty of ways to stop the man giving up. You could let him buy the gin right where he was; you could make the price more obvious; you could signpost the place to buy gin. The mistakes made by the bar and bartender are painfully obvious. And yet, there are websites losing users everyday due to the same lack of clear instruction.

A smidgen of well written copy goes a long way to reassure the nervous prospect. Just imagine if our man walked into the bar and the bartender explained that although the bar was here, sales were conducted in the next room because people were not then able to overhear the man’s card details. Instead, he is left to fend for himself. Online, we kick customers through the anonymous double doors with a merry ‘Paypal will handle your transaction!’.

Recently I worked on a site where the default error message, to account for anything happening that the developers hadn’t accounted for, was ‘SOMETHING HAS GONE WRONG!’. It might have been technically accurate but this is not how to inspire confidence in your customers that they can make a successful purchase through you. As everyone knows they can shop just fine, thank you very much, it is your site they will blame. Card declined? It’s the site. Didn’t know my email address has changed? It’s the site. Can’t log in? It’s the site.

Yes, yes. I know. None of these things are related to your site, or you the developer, but drop outs will be high and you’ll get imploring emails from your client asking you to wade knee deep into the site analytics to find a solution by testing 41 shades of blue because if it worked for Google…? Before you try a visual fix involving the Dulux paint chart breeding with a Pantone swatch, take an objective look at the information you are giving customers. How much are you assuming they know? How much are you relying on age-old labels and prompts without clarification?

Here’s a fun example for non-North Americans: ask your Granny to write out her billing address. If she looks at you blankly, tell her it is the address where the bank sends her statements. Imagine how many fewer instances of the wrong address there would be if we routinely added that information when people purchased from the UK? Instead, we rely on a language convention that hasn’t much common usage without explanation because, well, because we always have since the banks told us how we could take payments online.

So. Your client is busying themselves with writing the ultimate Facebook fan page about themselves and here you are left with creating a cohesive signup process or basket or purchase instructions. Here are five simple rules for bending puny humans to your will creating instructive instructions and constructive error messages that ultimately mean less hassle for you.

Plan what you want to say and plan it out as early as possible 

This goes for all content. Walk a virtual mile in the shoes of your users. What specific help can you offer customers to actively encourage continuation and ensure a minimal amount of dropouts? Make space for that information. One of the most common web content mistakes is jamming too much into a space that has been defined by physical boundaries rather than planned out. If you manage it, the best you can hope for is that no-one notices it was a last-minute job. Mostly it reads like a bad game of Tetris with content sticking out all over the place.

Use your words

Microcopy often says a lot in a few words but without those words you could leave room for doubt. When doubt creeps in a customer wants reassurance just like Alice:


	This time (Alice) found a little bottle… with the words ‘DRINK ME’ beautifully printed on it in large letters. It was all very well to say ‘Drink me,’ but the wise little Alice was not going to do that in a hurry. ‘No, I’ll look first,’ she said, ‘and see whether it’s marked “poison” or not’


Alice in Wonderland, Lewis Carroll.

Value clarity over brevity. Or a little more prosaically, “If in doubt, spell it out.” Thanks, Jeremy!

Be prepared to help


	‘Login failed: email/password combination is incorrect.’


Oh.


	‘Login failed: email/password combination is incorrect. 
Are you typing in all capitals? Caps Lock may be on. 
Have you changed your email address recently and not updated your account with us? Try your old email address first. 
Can’t remember your password? We can help you reset it.’ 


Ah!

Be direct and be informative

There is rarely a site that doesn’t suffer from some degree of jargon. Squash it early by setting a few guidelines about what language and tone of voice you will use to converse with your users. Be consistent. Equally, try to be as specific as possible when giving error messages or instructions and allay fears upfront.

Card payments are handled by paypal but you do not need a paypal account to pay.

We will not display your email address but we might need it to contact you.

Sign up for our free trial (no credit card required).

Combine copy and visual cues, learn from others and test new combinations

While visual design and copy can work independently, they work best together. New phrases and designs are being tested all the time so take a peek at abtests.com for more ideas, then test some new ideas and add your own results. Have a look at the microcopy pool on Flickr for some wonderful examples of little words and pictures working together. And yes, you absolutely should join the group and post more examples.


	A man walks into a bar. The bartender greets him in a friendly manner and asks him what he would like to drink. 
“Gin and Tonic, please.” 
“Yes sir, we have our house gin on offer but we also have a particularly good import here too.”
“The import, please.” 
“How would you like it? With a slice of lemon? Over ice?” 
“Both” 
“That’s £3.80. We accept cash, cards or you could open a tab.” 
“Card please.” 
“Certainly sir. Move just over here so that you can’t be observed. Now, please enter your pin number.” 
“Thank you.” 
“And here is your drink. Do let me know if there is a problem with it. I shall just be here at the bar. Enjoy.”


Cheers!",2009,Relly Annett-Baker,rellyannettbaker,2009-12-08T00:00:00+00:00,https://24ways.org/2009/the-construction-of-instruction/,content
188,Don't Lose Your :focus,"For many web designers, accessibility conjures up images of blind users with screenreaders, and the difficulties in making sites accessible to this particular audience. Of course, accessibility covers a wide range of situations that go beyond the extreme example of screenreader users. And while it’s true that making a complex site accessible can often be a daunting prospect, there are also many small things that don’t take anything more than a bit of judicious planning, are very easy to test (without having to buy expensive assistive technology), and can make all the difference to certain user groups.

In this short article we’ll focus on keyboard accessibility and how careless use of CSS can potentially make your sites completely unusable.

Keyboard Access

Users who for whatever reason can’t use a mouse will employ a keyboard (or keyboard-like custom interface) to navigate around web pages. By default, they will use TAB and SHIFT + TAB to move from one focusable element (links, form controls and area) of a page to the next.

Note: in OS X, you’ll first need to turn on full keyboard access under System Preferences > Keyboard and Mouse > Keyboard Shortcuts. Safari under Windows needs to have the option Press Tab to highlight each item on a webpage in Preferences > Advanced enabled. Opera is the odd one out, as it has a variety of keyboard navigation options – the most relevant here being spatial navigation via Shift+Down, Shift+Up, Shift+Left, and Shift+Right).

But I Don’t Like Your Dotted Lines…

To show users where they are within a page, browsers place an outline around the element that currently has focus. The “problem” with these default outlines is that some browsers (Internet Explorer and Firefox) also display them when a user clicks on a focusable element with the mouse. Particularly on sites that make extensive use of image replacement on links with “off left” techniques this can create very unsightly outlines that stretch from the replaced element all the way to the left edge of the browser.

 Outline bleeding off to the left (image-replacement example from carsonified.com)

There is a trivial workaround to prevent outlines from “spilling over” by adding a simple overflow:hidden, which keeps the outline in check around the clickable portion of the image-replaced element itself.

 Outline tamed with overflow:hidden

But for many designers, even this is not enough. As a final solution, many actively suppress outlines altogether in their stylesheets. Controversially, even Eric Meyer’s popular reset.css – an otherwise excellent set of styles that levels the playing field of varying browser defaults – suppresses outlines.

html, body, div, span, applet, object, iframe ... {
	...
	outline: 0;
	...
}
/* remember to define focus styles! */
:focus {
	outline: 0;
}

Yes, in his explanation (and in the CSS itself) Eric does remind designers to define relevant styles for :focus… but judging by the number of sites that seem to ignore this (and often remove the related comment from the stylesheet altogether), the message doesn’t seem to have sunk in.

Anyway… hurrah! No more unsightly dotted lines on our lovely design. But what about keyboard users? Although technically they can still TAB from one element to the next, they now get no default cue as to where they are within the page (one notable exception here is Opera, where the outline is displayed regardless of stylesheets)… and if they’re Safari users, they won’t even get an indication of a link’s target in the status bar, like they would if they hovered over it with the mouse.

Only Suppress outline For Mouse Users

Is there a way to allow users navigating with the keyboard to retain the standard outline behaviour they’ve come to expect from their browser, while also ensuring that it doesn’t show display for mouse users?

 Testing some convoluted style combinations

After playing with various approaches (see Better CSS outline suppression for more details), the most elegant solution also seemed to be the simplest: don’t remove the outline on :focus, do it on :active instead – after all, :active is the dynamic pseudo-class that deals explicitly with the styles that should be applied when a focusable element is clicked or otherwise activated.

a:active { outline: none; }

The only minor issues with this method: if a user activates a link and then uses the browser’s back button, the outline becomes visible. Oh, and old versions of Internet Explorer notoriously get confused by the exact meaning of :focus, :hover and :active, so this method fails in IE6 and below. Personally, I can live with both of these.

Note: at the last minute before submitting this article, I discovered a fatal flaw in my test. It appears that outline still manages to appear in the time between activating a link and the link target loading (which in hindsight is logical – after activation, the link does indeed receive focus). As my test page only used in-page links, this issue never came up before. The slightly less elegant solution is to also suppress the outline on :hover.

a:hover, a:active { outline: none; }

In Conclusion

Of course, many web designers may argue that they know what’s best, even for their keyboard-using audience. Maybe they’ve removed the default outline and are instead providing some carefully designed :focus styles. If they know for sure that these custom styles are indeed a reliable alternative for their users, more power to them… but, at the risk of sounding like Jakob “blue underlined links” Nielsen, I’d still argue that sometimes the default browser behaviours are best left alone. Complemented, yes (and if you’re already defining some fancy styles for :hover, by all means feel free to also make them display on :focus)… but not suppressed.",2009,Patrick Lauke,patricklauke,2009-12-09T00:00:00+00:00,https://24ways.org/2009/dont-lose-your-focus/,code
187,A New Year's Resolution,"The end of 2009 is fast approaching.  Yet another year has passed in a split second. Our Web Designing careers are one year older and it’s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010?

Something that I noticed in 2009 is that being a web designer 24/7; it’s easy to get consumed by the web. It’s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter!  Living in this bubble can lead to one’s work becoming stale, boring and basically like everyone else’s work on the web. No designer wants this.

So, I say on 1st January 2010 let’s make it our New Year’s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades!

Of course I wouldn’t let you embark on the New Year empty handed. To help you on your way I’ve compiled a few thoughts and ideas to get your brains ticking!

Don’t design for the web, just design

A key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn’t necessarily need any of these, so even before we’ve started we’ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. 

With this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you’ll find there are a thousand more exiting design possibilities.

Note: Try leaving the wire framing till after you’ve gone to town with some initial design concepts. You might find it helps keep your head out of that ‘web space’ a little bit longer, thus enabling you to think more freely about your design. Really go crazy with these as you can always pull it back into line later. The key is to think big initially and then work backwards. There’s no point restricting your creativity early on because your technical knowledge can foresee problems down the line. You can always sort these problems out later on… let your creative juices flow!

 Inspiration can come from anywhere! (Photo: modomatic)

Try something new!

Progress in web design or in any design discipline is a sort of evolution. Design trends and solutions merge and mutate to create new design trends and hopefully better solutions. This is fine but the real leaps are made when someone has the guts to do something different. 

Don’t be afraid to challenge the status quo. To create truly original work you have to be prepared to get it wrong and that’s hard to do. When you’re faced with this challenge just remind yourself that in web design there is rarely a ‘best way to do something’, or why would we ever do it any other way? 

If you do this and get it right the pay off can be immense. Not only will you work stand out from the crowd by a mile, you will have become a trend setter as opposed to a trend follower.

Tell a story with your design

Great web design is way more than just the aesthetics, functionality or usability. Great web design goes beyond the pixels on the screen. For your website to make a real impact on it’s users it has to connect with them emotionally. So, whether your website is promoting your own company or selling cheese it needs to move people. You need to weave a story into your design. It’s this story that your users will connect with. 

To do this the main ingredients of your design need to be strongly connected. In my head those main ingredients are Copy, Graphic Design, Typography, imagery and colour. 

Copy

Strong meaningful copy is the backbone to most great web design work. Pay special attention to strap lines and headlines as these are often the sparks that start the fire. All the other elements can be inspired by this backbone of strong copy.

Graphic Design

Use the copy to influence how you treat the page with your graphic design. Let the design echo the words.

Typography

What really excites me about typography isn’t the general text presentation on a page, most half decent web designer have a grasp of this already. What excites me is the potential there is to base a whole design on words and letters. Using the strong copy you already have, one has the opportunity the customise, distort, build and arrange words and letters to create beautiful and powerful compositions that can be the basis for an entire site design.

 Get creative with Typography (Photo: Pam Sattler)

Imagery and Colour

With clever use of imagery (photographs or illustrations) and colour you further have the chance to deepen the story you are weaving into your design. The key is to use meaningful imagery, don’t to insert generic imagery for the sake of filling space… it’s just a wasted opportunity.

Remember, the main elements of your design combined are greater than the sum of their parts. Whatever design decisions you make on a page, make them for a good reason. It’s not good enough to try and seduce your users with slick and shiny web pages. For your site to leave a lasting impression on the user you need to make that emotional connection.

 Telling the Story (Advertising Agency: Tita, Milano, Italy, Art Director: Emanuele Basso)

Go one step further

So you’ve almost finished your latest website design. You’ve fulfilled the brief, you’re happy with the result and you’re pretty sure your client will be too. It’s at this point we should ask ourselves “Can I push this further”? What touches could you add to the site that’ll take it beyond what was required and into something exceptional? The truth is, to produce exceptional work we need to do more than is required of us. We need to answer the brief and then some!

Go back through your site and make a note of what enhancements could be made to make the site not just good but outstanding. It might be revisiting a couple of pages that were neglected in the design process, it might be adding some CSS 3 gloss for the users that can benefit from it or it might just be adding some clever little easter eggs to show that you care. These touches will soon add up and make a massive difference to the finished product.

So, go one step further… take it further than you anyone else will. Then your work will stand out for sure.

Parting message

I love being a designer for many of reasons but the main one being that with every new project we embark on we have the chance to express ourselves. We have the chance to create something special, something that people will talk about. It’s this chance that drives us onwards day after day, year after year. So in 2010 shout louder than you ever have before, take chances, try something new and above all design your socks off!",2009,Mike Kus,mikekus,2009-12-10T00:00:00+00:00,https://24ways.org/2009/a-new-years-resolution/,business
169,Incite A Riot,"Given its relatively limited scope, HTML can be remarkably expressive. With a bit of lateral thinking, we can mark up content such as tag clouds and progress meters, even when we don’t have explicit HTML elements for those patterns.

Suppose we want to mark up a short conversation:

 
  Alice: I think Eve is watching. 

  Bob: This isn’t a cryptography tutorial …we’re in the wrong example!
 


A note in the the HTML 4.01 spec says it’s okay to use a definition list:


	Another application of DL, for example, is for marking up dialogues, with each DT naming a speaker, and each DD containing his or her words.


That would give us:

<dl>
	<dt>Alice</dt>: <dd>I think Eve is watching.</dd>
	<dt>Bob</dt>: <dd>This isn't a cryptography tutorial ...we're in the wrong example!</dd>
</dl>

This usage of a definition list is proof that writing W3C specifications and smoking crack are not mutually exclusive activities. “I think Eve is watching” is not a definition of “Alice.” If you (ab)use a definition list in this way, Norm will hunt you down.

The conversation problem was revisited in HTML5. What if dt and dd didn’t always mean “definition title” and “definition description”? A new element was forged: dialog. Now the the “d” in dt and dd doesn’t stand for “definition”, it stands for “dialog” (or “dialogue” if you can spell):

<dialog>
	<dt>Alice</dt>: <dd>I think Eve is watching.</dd>
	<dt>Bob</dt>: <dd>This isn't a cryptography tutorial ...we're in the wrong example!</dd>
</dialog>

Problem solved …except that dialog is no longer in the HTML5 spec. Hixie further expanded the meaning of dt and dd so that they could be used inside details (which makes sense—it starts with a “d”) and figure (…um). At the same time as the content model of details and figure were being updated, the completely-unrelated dialog element was dropped.

Back to the drawing board, or in this case, the HTML 4.01 specification. The spec defines the cite element thusly:


	Contains a citation or a reference to other sources.


Perfect! There’s even an example showing how this can applied when attributing quotes to people:

As <CITE>Harry S. Truman</CITE> said,
<Q lang=""en-us"">The buck stops here.</Q>

For longer quotes, the blockquote element might be more appropriate. In a conversation, where the order matters, I think an ordered list would make a good containing element for this pattern:

<ol>
	<li><cite>Alice</cite>: <q>I think Eve is watching.</q></li>
	<li><cite>Bob</cite>: <q>This isn't a cryptography tutorial ...we're in the wrong example!</q></li>
</ol>

Problem solved …except that the cite element has been redefined in the HTML5 spec:


	The cite element represents the title of a work … A person’s name is not the title of a work … and the element must therefore not be used to mark up people’s names.


HTML5 is supposed to be backwards compatible with previous versions of HTML, yet here we have a semantic pattern already defined in HTML 4.01 that is now non-conforming in HTML5. The entire justification for the change boils down to this line of reasoning:


	Given that: titles of works are often italicised and
	given that: people’s names are not often italicised and
	given that: most browsers italicise the contents of the cite element,
	therefore: the cite element should not be used to mark up people’s names.


In other words, the default browser styling is now dictating semantic meaning. The tail is wagging the dog.

Not to worry, the HTML5 spec tells us how we can mark up names in conversations without using the cite element:


	In some cases, the b element might be appropriate for names


I believe the colloquial response to this is a combination of the letters W, T and F, followed by a question mark.

The non-normative note continues:


	In other cases, if an element is really needed, the span element can be used.


This is not a joke. We are seriously being told to use semantically meaningless elements to mark up content that is semantically meaningful.

We don’t have to take it.

Firstly, any conformance checker—that’s the new politically correct term for “validator”—cannot possibly check every instance of the cite element to see if it’s really the title of a work and not the name of a person. So we can disobey the specification without fear of invalidating our documents.

Secondly, Hixie has repeatedly stated that browser makers have a powerful voice in deciding what goes into the HTML5 spec; if a browser maker refuses to implement a feature, then that feature should come out of the spec because otherwise, the spec is fiction. Well, one of the design principles of HTML5 is the Priority of Constituencies:


	In case of conflict, consider users over authors over implementors over specifiers over theoretical purity.


That places us—authors—above browser makers. If we resolutely refuse to implement part of the HTML5 spec, then the spec becomes fiction.

Join me in a campaign of civil disobedience against the unnecessarily restrictive, backwards-incompatible change to the cite element. Start using HTML5 but start using it sensibly. Let’s ensure that bad advice remains fictitious.

Tantek has set up a page on the WHATWG wiki to document usage of the cite element for conversations. Please contribute to it.",2009,Jeremy Keith,jeremykeith,2009-12-11T00:00:00+00:00,https://24ways.org/2009/incite-a-riot/,code
190,Self-Testing Pages with JavaScript,"Working at an agency I am involved more and more on projects in which client side code is developed internally then sent out to a separate team for implementation. You provide static HTML, CSS and JavaScript which then get placed into the CMS and brought to life as an actual website. As you can imagine this can sometimes lead to frustrations. However many safeguards you include, handing over your code to someone else is always a difficult thing to do effectively.

In this article I will show you how you can create a JavaScript implementation checker and that will give you more time for drink based activity as your web site and apps are launched quicker and with less unwanted drama!

An all too frequent occurrence

You’ve been working on a project for weeks, fixed all your bugs and send it to be implemented. You hear nothing and assume all is going well then a few days before it’s meant to launch you get an email from the implementation team informing you of bugs in your code that you need to urgently fix.

 The 24ways website with a misspelt ID for the years menu

Being paranoid you trawl through the preview URL, check they have the latest files, check your code for errors then notice that a required HTML attribute has been omitted from the build and therefore CSS or JavaScript you’ve hooked onto that particular attribute isn’t being applied and that’s what is causing the “bug”.

It takes you seconds drafting an email informing them of this, it takes then seconds putting the required attribute in and low and behold the bug is fixed, everyone is happy but you’ve lost a good few hours of your life – this time could have been better spent in the pub.

I’m going to show you a way that these kind of errors can be alerted immediately during implementation of your code and ensure that when you are contacted you know that there actually is a bug to fix. You probably already know the things that could be omitted from a build and look like bugs so you’ll soon be creating tests to look for these and alert when they are not found on the rendered page. The error is reported directly to those who need to know about it and fix it. Less errant bug reports and less frantic emails ahoy!

 A page with an implementation issue and instant feedback on the problem

JavaScript selector engines to the rescue

Whether you’re using a library or indeed tapping into the loveliness of the new JavaScript Selector APIs looking for particular HTML elements in JavaScript is fairly trivial now. 

For instance this is how you look for a div element with the id attribute of year (the missing attribute from top image) using jQuery (the library I’ll be coding my examples in): 

if ($(‘div#year’).length) {
	alert(‘win’);
}

Using this logic you can probably imagine how you can write up a quick method to check for the existence of a particular element and alert when it’s not present — but assuming you have a complex page you’re going to be repeating yourself a fair bit and we don’t want to be doing that.

Test scripts

If you’ve got a lot of complex HTML patterns that need testing across a number of different pages it makes sense to keep your tests out of production code. Chances are you’ve already got a load of heavy JavaScript assets, and when it comes to file size saving every little helps.

I don’t think that tests should contain code inside of them so keep mine externally as JSON. This also means that you can use the one set of tests in multiple places. We already know that it’s a good idea to keep our CSS and JavaScript separate so lets continue along those lines here.

The test script for this example looks like this:

{
	""title"": ""JS tabs implementation test"",
	""description"": ""Check that the correct HTML patterns has been used"",
	""author"": ""Ross Bruniges"",
	""created"": ""20th July 2009"",
	""tests"": [
		{
			""name"": ""JS tabs elements"",
			""description"": ""Checking that correct HTML elements including class/IDs are used on the page for the JS to progressively enhance"",
			""selector"": ""div.tabbed_content"",
			""message"": ""We couldn't find VAR on the page - it's required for our JavaScript to function correctly"",
			""check_for"": {
				""contains"": {
					""elements"": [
						""div.tab_content"", ""h2"" 
					],
					""message"": ""We've noticed some missing HTML:</p><ul><li>VAR</li></ul><p>please refer to the examples sent for reference"" 
				} 
			} 
		} 
	]
}

The first four lines are just a little bit of meta data so we remember what this test was all about when we look at it again in the future, or indeed if it ever breaks. The tests are the really cool parts and firstly you’ll notice that it’s an array – we’re only going to show one example test here but there is no reason why you can’t place in as many as you want. I’ll explain what each of the lines in the example test means:


	name – short test name, I use this in pass/fail messaging later
	description – meta data for future reference
	selector – the root HTML element from which your HTML will be searched
	message – what the app will alert if the initial selector isn’t found
	check_for – a wrapper to hold inner tests – those run if the initial selector does match
	
		contains – the type of check, we’re checking that the selector contains specified elements
		
			elements – the HTML elements we are searching for
			message – a message for when these don’t match (VAR is substituted when it’s appended to the page with the name of any elements that don’t exist)
		
		
		

It’s very important to pass the function valid JSON (JSONLint is a great tool for this) otherwise you might get a console showing no tests have even been run. 

The JavaScript that makes this helpful

Again, this code should never hit a production server so I’ve kept it external. This also means that the only thing that’s needed to be done by the implementation team when they are ready to build is that they delete this code.

<script src=""sleuth.js"" type=""text/javascript""></script>
<script type=""text/javascript"">
	$(document).ready(function() {
	  sleuth.test_page.init(‘js_tabs_test.js');
	}); 
</script>

“View the full JavaScript:/examples/self-testing-pages-with-javascript/js/tests/test_suite.js

The init function appends the test console to the page and inserts the CSS file required to style it (you don’t need to use pictures of me when tests pass and fail though I see no reason why you shouldn’t), goes and grabs the JSON file referenced and parses it. The methods to pass (tests_pass) and fail (haz_fail) the test I hope are pretty self-explanatory as is the one which creates the test summary once everything has been run (create_summary).

The two interesting functions are init_tests and confirm_html.

init_tests

init_tests:function(i,obj) {
	var $master_elm = $(obj.selector);
	sleuth.test_page.$logger.append(""<div id='test_"" + i + ""' class='message'><p><em>"" + obj.name + ""</em></p></div>"");
	var $container = $('#test_' + i);
	if (!$master_elm.length) {
		var err_sum = obj.message.replace(/VAR/gi, obj.selector);
		sleuth.test_page.haz_failed(err_sum, $container);
		return;
	}
	if (obj.check_for) {
		$.each(obj.check_for,function(key, value){
			sleuth.test_page.assign_checks($master_elm, $container, key, value);
		});
	} else {
		sleuth.test_page.tests_passed($container);
		return;
	}
}

The function gets sent the number of the current iteration (used to create a unique id for its test summary) and the current object that contains the data we’re testing against as parameters.

We grab a reference to the root element and this is used (pretty much in the example shown right at the start of this article) and its length is checked. If the length is positive we know we can continue to the inner tests (if they exist) but if not we fail the test and don’t go any further. We append the error to the test console for everyone to see.

If we pass the initial check we send the reference to the root element, message contains and the inner object to a function that in this example sends us on to confirm_html (if we had a more complex test suite it would do a lot more). 

confirm_html

confirm_html:function(target_selector, error_elm, obj) {
	var missing_elms = [];
	$.each(obj.elements, function(i, val) {
		if (!target_selector.find(val).length) {
			missing_elms.push(val);
		}	
	});
	if (missing_elms.length) {
		var file_list = missing_elms.join('</li><li>');
		var err_sum = obj.message.replace(/VAR/gi, file_list);
		sleuth.test_page.haz_failed(err_sum, error_elm);
		return;
	}
	sleuth.test_page.tests_passed(error_elm);
	return;
}

We’re again using an array to check for a passed or failed test and checking its length but this time we push in a reference to each missing element we find.

If the test does fail we’re providing even more useful feedback by informing what elements have been missed out. All the implementation team need do is look for them in the files we’ve sent and include them as expected.

No more silly implementation bugs!

Here is an example of a successful implementation.

Here are some examples of failed implementations – one which fails at finding the root node and one that has the correct root node but none of the inner HTML tests pass.

Is this all we can check for?

Certainly not!

JavaScript provides pretty easy ways to check for attributes, included files (if the files being checked for are being referenced correctly and not 404ing) and even applied CSS.

Want to check that those ARIA attributes are being implemented correctly or that all images contain an alt attribute well this simple test suite can be extended to include tests for this – the sky is pretty much up to your imagination.",2009,Ross Bruniges,rossbruniges,2009-12-12T00:00:00+00:00,https://24ways.org/2009/self-testing-pages-with-javascript/,process
171,Rock Solid HTML Emails,"At some stage in your career, it’s likely you’ll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel, including the cool ones.

There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients.

Same same, but different

Before getting into the details, there are some uncomfortable facts that those new to HTML email should be aware of. Building an email is not like building for the web. While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. In 2007, Microsoft switched the Outlook rendering engine from Internet Explorer to Word. Yes, as in the word processor. Add to this the quirks of the major web-based email clients like Gmail and Hotmail, sprinkle in a little Lotus Notes and you’ll soon realize how different the email game is.

While it’s not without its challenges, rest assured it can be done. In my experience the key is to focus on three things. First, you should keep it simple. The more complex your email design, the more likely is it to choke on one of the popular clients with poor standards support. Second, you need to take your coding skills back a good decade. That often means nesting tables, bringing CSS inline and following the coding guidelines I’ll outline below. Finally, you need to test your designs regularly. Just because a template looks nice in Hotmail now, doesn’t mean it will next week.

Setting your lowest common denominator

To maintain your sanity, it’s a good idea to decide exactly which email clients you plan on supporting when building a HTML email. While general research is helpful, the email clients your subscribers are using can vary significantly from list to list. If you have the time there are a number of tools that can tell you specifically which email clients your subscribers are using. Trust me, if the testing shows almost none of them are using a client like Lotus Notes, save yourself some frustration and ignore it altogether. 

Knowing which email clients you’re targeting not only makes the building process easier, it can save you lots of time in the testing phase too. For the purpose of this article, I’ll be sharing techniques that give the best results across all of the popular clients, including the notorious ones like Gmail, Lotus Notes 6 and Outlook 2007. Just remember that pixel perfection in all email clients is a pipe dream.

Let’s get started.

Use tables for layout

Because clients like Gmail and Outlook 2007 have poor support for float, margin and padding, you’ll need to use tables as the framework of your email. While nested tables are widely supported, consistent treatment of width, margin and padding within table cells is not. For the best results, keep the following in mind when coding your table structure.

Set the width in each cell, not the table

When you combine table widths, td widths, td padding and CSS padding into an email, the final result is different in almost every email client. The most reliable way to set the width of your table is to set a width for each cell, not for the table itself.

<table cellspacing=""0"" cellpadding=""10"" border=""0"">
	<tr>
		<td width=""80""></td>
		<td width=""280""></td>
	</tr>
</table>

Never assume that if you don’t specify a cell width the email client will figure it out. It won’t.  Also avoid using percentage based widths. Clients like Outlook 2007 don’t respect them, especially for nested tables. Stick to pixels. If you want to add padding to each cell, use either the cellpadding attribute of the table or CSS padding for each cell, but never combine the two.

Err toward nesting

Table nesting is far more reliable than setting left and right margins or padding for table cells. If you can achieve the same effect by table nesting, that will always give you the best result across the buggier email clients.

Use a container table for body background colors

Many email clients ignore background colors specified in your CSS or the <body> tag. To work around this, wrap your entire email with a 100% width table and give that a background color.

<table cellspacing=""0"" cellpadding=""0"" border=""0"" width=""100%"">
	<tr>
		<td bgcolor=”#000000”>
			Your email code goes here.
		</td>
	</tr>
</table>

You can use the same approach for background images too. Just remember that some email clients don’t support them, so always provide a fallback color.

Avoid unnecessary whitespace in table cells

Where possible, avoid whitespace between your <td> tags. Some email clients (ahem, Yahoo! and Hotmail) can add additional padding above or below the cell contents in some scenarios, breaking your design for no apparent reason.

CSS and general font formatting

While some email designers do their best to avoid CSS altogether and rely on the dreaded <font> tag, the truth is many CSS properties are well supported by most email clients. See this comprehensive list of CSS support across the major clients for a good idea of the safe properties and those that should be avoided. 

Always move your CSS inline

Gmail is the culprit for this one. By stripping the CSS from the <head> and <body> of any email, we’re left with no choice but to move all CSS inline. The good news is this is something you can almost completely automate. Free services like Premailer will move all CSS inline with the click of a button. I recommend leaving this step to the end of your build process so you can utilize all the benefits of CSS.

Avoid shorthand for fonts and hex notation

A number of email clients reject CSS shorthand for the font property. For example, never set your font styles like this.

p {
	font:bold 1em/1.2em georgia,times,serif;
}

Instead, declare the properties individually like this.

p {
	font-weight: bold;
	font-size: 1em;
	line-height: 1.2em;
	font-family: georgia,times,serif;
}

While we’re on the topic of fonts, I recently tested every conceivable variation of @font-face across the major email clients. The results were dismal, so unfortunately it’s web-safe fonts in email for the foreseeable future.

When declaring the color property in your CSS, some email clients don’t support shorthand hexadecimal colors like color:#f60; instead of color:#ff6600;. Stick to the longhand approach for the best results.

Paragraphs

Just like table cell spacing, paragraph spacing can be tricky to get a consistent result across the board. I’ve seen many designers revert to using double <br /> or DIVs with inline CSS margins to work around these shortfalls, but recent testing showed that paragraph support is now reliable enough to use in most cases (there was a time when Yahoo! didn’t support the paragraph tag at all).

The best approach is to set the margin inline via CSS for every paragraph in your email, like so:

p {
	margin: 0 0 1.6em 0;
}

Again, do this via CSS in the head when building your email, then use Premailer to bring it inline for each paragraph later.

If part of your design is height-sensitive and calls for pixel perfection, I recommend avoiding paragraphs altogether and setting the text formatting inline in the table cell. You might need to use table nesting or cellpadding / CSS to get the desired result. Here’s an example:

<td width=""200"" style=""font-weight:bold; font-size:1em; line-height:1.2em; font-family:georgia,'times',serif;"">your height sensitive text</td>

Links

Some email clients will overwrite your link colors with their defaults, and you can avoid this by taking two steps. First, set a default color for each link inline like so:

<a href=""http://somesite.com/"" style=""color:#ff00ff"">this is a link</a>

Next, add a redundant span inside the a tag.

<a href=""http://somesite.com/"" style=""color:#ff00ff""><span style=""color:#ff00ff"">this is a link</span></a>

To some this may be overkill, but if link color is important to your design then a superfluous span is the best way to achieve consistency.

Images in HTML emails

The most important thing to remember about images in email is that they won’t be visible by default for many subscribers. If you start your design with that assumption, it forces you to keep things simple and ensure no important content is suppressed by image blocking.

With this in mind, here are the essentials to remember when using images in HTML email:

Avoid spacer images

While the combination of spacer images and nested tables was popular on the web ten years ago, image blocking in many email clients has ruled it out as a reliable technique today. Most clients replace images with an empty placeholder in the same dimensions, others strip the image altogether. Given image blocking is on by default in most email clients, this can lead to a poor first impression for many of your subscribers. Stick to fixed cell widths to keep your formatting in place with or without images.

Always include the dimensions of your image

If you forget to set the dimensions for each image, a number of clients will invent their own sizes when images are blocked and break your layout. Also, ensure that any images are correctly sized before adding them to your email. Some email clients will ignore the dimensions specified in code and rely on the true dimensions of your image. 

Avoid PNGs

Lotus Notes 6 and 7 don’t support 8-bit or 24-bit PNG images, so stick with the GIF or JPG formats for all images, even if it means some additional file size.

Provide fallback colors for background images

Outlook 2007 has no support for background images (aside from this hack to get full page background images working). If you want to use a background image in your design, always provide a background color the email client can fall back on. This solves both the image blocking and Outlook 2007 problem simultaneously.

Don’t forget alt text

Lack of standards support means email clients have long destroyed the chances of a semantic and accessible HTML email. Even still, providing alt text is important from an image blocking perspective. Even with images suppressed by default, many email clients will display the provided alt text instead. Just remember that some email clients like Outlook 2007, Hotmail and Apple Mail don’t support alt text at all when images are blocked.

Use the display hack for Hotmail

For some inexplicable reason, Windows Live Hotmail adds a few pixels of additional padding below images. A workaround is to set the display property like so.

img {display:block;}

This removes the padding in Hotmail and still gives you the predicable result in other email clients.

Don’t use floats

Both Outlook 2007 and earlier versions of Notes offer no support for the float property. Instead, use the align attribute of the img tag to float images in your email.

<img src=""image.jpg"" align=""right"">

If you’re seeing strange image behavior in Yahoo! Mail, adding align=“top” to your images can often solve this problem.

Video in email

With no support for JavaScript or the object tag, video in email (if you can call it that) has long been limited to animated gifs. However, some recent research I did into the HTML5 video tag in email showed some promising results.

Turns out HTML5 video does work in many email clients right now, including Apple Mail, Entourage 2008, MobileMe and the iPhone. The real benefit of this approach is that if the video isn’t supported, you can provide reliable fallback content such as an animated GIF or a clickable image linking to the video in the browser.

Of course, the question of whether you should add video to email is another issue altogether. If you lean toward the “yes” side check out the technique with code samples.

What about mobile email?

The mobile email landscape was a huge mess until recently. With the advent of the iPhone, Android and big improvements from Palm and RIM, it’s becoming less important to think of mobile as a different email platform altogether.

That said, there are a few key pointers to keep in mind when coding your emails to get a decent result for your more mobile subscribers.

Keep the width less than 600 pixels

Because of email client preview panes, this rule was important long before mobile email clients came of age. In truth, the iPhone and Pre have a viewport of 320 pixels, the Droid 480 pixels and the Blackberry models hover around 360 pixels. Sticking to a maximum of 600 pixels wide ensures your design should still be readable when scaled down for each device. This width also gives good results in desktop and web-based preview panes.

Be aware of automatic text resizing

In what is almost always a good feature, email clients using webkit (such as the iPhone, Pre and Android) can automatically adjust font sizes to increase readability. If testing shows this feature is doing more harm than good to your design, you can always disable it with the following CSS rule:

-webkit-text-size-adjust: none;

Don’t forget to test

While standards support in email clients hasn’t made much progress in the last few years, there has been continual change (for better or worse) in some email clients. Web-based providers like Yahoo!, Hotmail and Gmail are notorious for this. On countless occasions I’ve seen a proven design suddenly stop working without explanation.

For this reason alone it’s important to retest your email designs on a regular basis. I find a quick test every month or so does the trick, especially in the web-based clients. The good news is that after designing and testing a few HTML email campaigns, you will find that order will emerge from the chaos. Many of these pitfalls will become quite predictable and your inbox-friendly designs will take shape with them in mind.

Looking ahead

Designing HTML email can be a tough pill for new designers and standardistas to swallow, especially given the fickle and retrospective nature of email clients today. With HTML5 just around the corner we are entering a new, uncertain phase. Will email client developers take the opportunity to repent on past mistakes and bring email clients into the present? The aim of groups such as the Email Standards Project is to make much of the above advice as redundant as the long-forgotten <blink> and <marquee> tags, however, only time will tell if this is to become a reality.

Although not the most compliant (or fashionable) medium, the results speak for themselves – email is, and will continue to be one of the most successful and targeted marketing channels available to you. As a designer with HTML email design skills in your arsenal, you have the opportunity to not only broaden your service offering, but gain a unique appreciation of how vital standards are.

Next steps

Ready to get started? There are a number of HTML email design galleries to provide ideas and inspiration for your own designs. 


	http://www.campaignmonitor.com/gallery/
	http://htmlemailgallery.com/
	http://inboxaward.com/


Enjoy!",2009,David Greiner,davidgreiner,2009-12-13T00:00:00+00:00,https://24ways.org/2009/rock-solid-html-emails/,code
180,Going Nuts with CSS Transitions,"I’m going to show you how CSS 3 transforms and WebKit transitions can add zing to the way you present images on your site.

Laying the foundations

First we are going to make our images look like mini polaroids with captions. Here’s the markup:

<div class=""polaroid pull-right"">
	<img src=""../img/seal.jpg"" alt="""">
	<p class=""caption"">Found this little cutie on a walk in New Zealand!</p>
</div>

You’ll notice we’re using a somewhat presentational class of pull-right here. This means the logic is kept separate from the code that applies the polaroid effect. The polaroid class has no positioning, which allows it to be used generically anywhere that the effect is required. The pull classes set a float and add appropriate margins—they can be used for things like blockquotes as well.

.polaroid {
	width: 150px;
	padding: 10px 10px 20px 10px;
	border: 1px solid #BFBFBF;
	background-color: white;
	-webkit-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);
	-moz-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);
	box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);
}

The actual polaroid effect itself is simply applied using padding, a border and a background colour. We also apply a nice subtle box shadow, using a property that is supported by modern WebKit browsers and Firefox 3.5+. We include the box-shadow property last to ensure that future browsers that support the eventual CSS3 specified version natively will use that implementation over the legacy browser specific version.

The box-shadow property takes four values: three lengths and a colour. The first is the horizontal offset of the shadow—positive values place the shadow on the right, while negative values place it to the left. The second is the vertical offset, positive meaning below. If both of these are set to 0, the shadow is positioned equally on all four sides. The last length value sets the blur radius—the larger the number, the blurrier the shadow (therefore the darker you need to make the colour to have an effect).

The colour value can be given in any format recognised by CSS. Here, we’re using rgba as explained by Drew behind the first door of this year’s calendar.

Rotation

For browsers that understand it (currently our old favourites WebKit and FF3.5+) we can add some visual flair by rotating the image, using the transform CSS 3 property.

-webkit-transform: rotate(9deg);
-moz-transform: rotate(9deg);
transform: rotate(9deg);

Rotations can be specified in degrees, radians (rads) or grads. WebKit also supports turns unfortunately Firefox doesn’t just yet.

For our example, we want any polaroid images on the left hand side to be rotated in the opposite direction, using a negative degree value:

.pull-left.polaroid {
	-webkit-transform: rotate(-9deg);
	-moz-transform: rotate(-9deg);
	transform: rotate(-9deg);
}

Multiple class selectors don’t work in IE6 but as luck would have it, the transform property doesn’t work in any current IE version either. The above code is a good example of progressive enrichment: browsers that don’t support box-shadow or transform will still see the image and basic polaroid effect.



Animation

WebKit is unique amongst browser rendering engines in that it allows animation to be specified in pure CSS. Although this may never actually make it in to the CSS 3 specification, it degrades nicely and more importantly is an awful lot of fun!

Let’s go nuts.

In the next demo, the image is contained within a link and mousing over that link causes the polaroid to animate from being angled to being straight.

Here’s our new markup:

<a href=""http://www.flickr.com/photos/nataliedowne/2340993237/"" class=""polaroid"">
	<img src=""../img/raft.jpg"" alt="""">
	White water rafting in Queenstown
</a>

And here are the relevant lines of CSS:

a.polaroid {
	/* ... */
   -webkit-transform: rotate(10deg);
   -webkit-transition: -webkit-transform 0.5s ease-in;
}
a.polaroid:hover,
a.polaroid:focus,
a.polaroid:active {
	/* ... */
	-webkit-transform: rotate(0deg);
}

The @-webkit-transition@ property is the magic wand that sets up the animation. It takes three values: the property to be animated, the duration of the animation and a ‘timing function’ (which affects the animation’s acceleration, for a smoother effect).

-webkit-transition only takes affect when the specified property changes. In pure CSS, this is done using dynamic pseudo-classes. You can also change the properties using JavaScript, but that’s a story for another time.

Throwing polaroids at a table

Imagine there are lots of differently sized polaroid photos scattered on a table. That’s the effect we are aiming for with our next demo.



As an aside: we are using absolute positioning to arrange the images inside a flexible width container (with a minimum and maximum width specified in pixels). As some are positioned from the left and some from the right when you resize the browser they shuffle underneath each other. This is an effect used on the UX London site.

This demo uses a darker colour shadow with more transparency than before. The grey shadow in the previous example worked fine, but it was against a solid background. Since the images are now overlapping each other, the more opaque shadow looked fake.

-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);
-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);
box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);

On hover, as well as our previous trick of animating the image rotation back to straight, we are also making the shadow darker and setting the z-index to be higher than the other images so that it appears on top.

And Finally…

Finally, for a bit more fun, we’re going to simulate the images coming towards you and lifting off the page. We’ll achieve this by making them grow larger and by offsetting the shadow & making it longer.




Screenshot 1 shows the default state, while 2 shows our previous hover effect. Screenshot 3 is the effect we are aiming for, illustrated by demo 4.

a.polaroid {
	/* ... */
	z-index: 2;
	-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);
	-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);
	box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);
	-webkit-transform: rotate(10deg);
	-moz-transform: rotate(10deg);
	transform: rotate(10deg);
	-webkit-transition: all 0.5s ease-in;
}
a.polaroid:hover,
a.polaroid:focus,
a.polaroid:active {
	z-index: 999;
	border-color: #6A6A6A;
	-webkit-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);
	-moz-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);
	box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);
	-webkit-transform: rotate(0deg) scale(1.05);
	-moz-transform: rotate(0deg) scale(1.05);
	transform: rotate(0deg) scale(1.05);
}

You’ll notice we are now giving the transform property another transform function: scale, which takes increases the size by the specified factor. Other things you can do with transform include skewing, translating or you can go mad creating your own transforms with a matrix.

The box-shadow has both its offset and blur radius increased dramatically, and is darkened using the alpha channel of the rgba colour.

And because we want the effects to all animate smoothly, we pass a value of all to the -webkit-transition property, ensuring that any changed property on that link will be animated.

Demo 5 is the finished example, bringing everything nicely together.

CSS transitions and transforms are a great example of progressive enrichment, which means improving the experience for a portion of the audience without negatively affecting other users. They are also a lot of fun to play with!

Further reading


	-moz-transform – the mozilla developer center has a comprehensive explanation of transform that also applies to -webkit-transform and transform.
	CSS: Animation Using CSS Transforms – this is a good, more indepth tutorial on animations.
	CSS Animation – the Safari blog explains the usage of -webkit-transform.
	Dinky pocketbooks with transform – another use for transforms, create your own printable pocketbook.
	A while back, Simon wrote a little bookmarklet to spin the entire page… warning: this will spin the entire page.",2009,Natalie Downe,nataliedowne,2009-12-14T00:00:00+00:00,https://24ways.org/2009/going-nuts-with-css-transitions/,code
191,CSS Animations,"Friend: You should learn how to write CSS!
Me: …
Friend: CSS; Cascading Style Sheets. If you’re serious about web design, that’s the next thing you should learn.
Me: What’s wrong with <font> tags?

That was 8 years ago. Thanks to the hard work of Jeffrey, Andy, Andy, Cameron, Colly, Dan and many others, learning how to decently markup a website and write lightweight stylesheets was surprisingly easy. They made it so easy even a complete idiot (OH HAI) was able to quickly master it.

And then… nothing. For a long time, it seemed like there wasn’t happening anything in the land of CSS, time stood still. Once you knew the basics, there wasn’t anything new to keep up with. It looked like a great band split, but people just kept re-releasing their music in various “Best Of!” or “Remastered!” albums.

Fast forward a couple of years to late 2006. On the official WebKit blog Surfin’ Safari, there’s an article about something called CSS animations. Great new stuff to play with, but only supported by nightly builds (read: very, very beta) of WebKit. In the following months, they release other goodies, like CSS gradients, CSS reflections, CSS masks, and even more CSS animation sexiness. Whoa, looks like the band got back together, found their second youth, and went into overdrive! The problem was that if you wanted to listen to their new albums, you had to own some kind of new high-tech player no one on earth (besides some early adopters) owned.

Back in the time machine. It is now late 2009, close to Christmas. Things have changed. Browsers supporting these new toys are widely available left and right. Even non-techies are using these advanced browsers to surf the web on a daily basis!

Epic win? Almost, but at least this gives us enough reason to start learning how we could use all this new CSS voodoo. On Monday, Natalie Downe showed you a good tutorial on Going Nuts with CSS Transitions. Today, I’m taking it one step further…

Howto: A basic spinner

No matter how fast internet tubes or servers are, we’ll always need spinners to indicate something’s happening behind the scenes. Up until now, people would go to some site, pick one of the available templates, customize their foreground and background colors, and download a beautiful GIF image.

There are some downsides to this though:


	It’s only _semi_-transparent: If you change your mind and pick a slightly different background color, you need to go back to the site, set all the parameters again, and replace your current image. There isn’t even a way to pick an image or gradient as background.
	Limited number of frames, probable to keep the file-size as small as possible (don’t forget this thing needs to be loaded before whatever process is finished in the background), and you don’t have that 24 frames per second smoothness.
	This is just too fucking easy. As a front-end code geek, there must be a “cooler” way to do this!


What do we need to make a spinner with CSS animations? One image, and one element on our webpage we can hook on to. Yes, that’s it. I created a simple transparent PNG that looks it might be a spinner, and for the element on the page, I wrote this piece of genius HTML:

<p id=""spinner"">Please wait while we do what we do best.</p>

Looks semantic enough to me! Here’s the basic HTML I’m using to position the element in the center of the screen, and make the text inside it disappear:

#spinner {
	position: absolute;
	top: 50%;
	left: 50%;
	margin: -100px 0 0 -100px;
	height: 200px;
	width: 200px;
	text-indent: 250px;
	white-space: nowrap;
	overflow: hidden;
}

Cool, but now we don’t see anything. Let’s pull rabbit number one out of the hat: -webkit-mask-image (accompanied by the previously mentioned transparent PNG image):

#spinner {
	...
	-webkit-mask-image: url(../img/spinner.png);
}

By now you should be feeling like a magician already. Oh, wait, we still have a blank screen, looks like we left something in the hat (tip: not rabbit droppings):

#spinner {
	...
	-webkit-mask-image: url(../img/spinner.png);
	background-color: #000;
}

Nice! What we’ve done right here is telling the element to clip onto the PNG. It’s a lot like clipping layers in Photoshop. So, spinners, they move, right? Into the hat again, and look what we pull out this time: CSS animations!

#spinner {
	...
	-webkit-mask-image: url(../img/spinner.png);
	background-color: #000;
	-webkit-animation-name: spinnerRotate;
	-webkit-animation-duration: 2s;
	-webkit-animation-iteration-count: infinite;
	-webkit-animation-timing-function: linear;
}

Some explanation:


	-webkit-animation-name: Name of the animation we’ll be defining later.
	-webkit-animation-duration: The timespan of the animation.
	-webkit-animation-iteration-count: Repeat once, a defined number of times or infinitely?
	-webkit-animation-timing-function: Linear is the one you’ll be using mostly. Other options are ease-in, ease-out, ease-in-out…


Let’s define spinnerRotate:

@-webkit-keyframes spinnerRotate {
	from {
		-webkit-transform:rotate(0deg);
	}
	to {
		-webkit-transform:rotate(360deg);
	}
}

En Anglais: Rotate #spinner starting at 0 degrees, ending at 360 degrees, over a timespan of 2 seconds, at a constant speed, and keep repeating this animation forever.

That’s it! See it in action on the demo page.

Note: these examples only work when you’re using a WebKit-based browser like Safari, Mobile Safari or Google Chrome. I’m confident though that Mozilla and Opera will try their very best catching up with all this new CSS goodness soon.

When looking at this example, you see the possibilities are endless. Another advantage is you can change the look of it entirely by only changing a couple of lines of CSS, instead of re-creating and re-downloading the image from some website smelling like web 2.0 gone bad. I made another demo that shows how great it is to be able to change background and foreground colors (even on the fly!).

So there you have it, a smoothly animated, fully transparent and completely customizable spinner. Cool? I think so. (Ladies?)

But you can do a lot more with CSS animations than just create pretty spinners. Since I was fooling around with it anyway, I decided to test how far you can push this, space is the final limit, right?

Conclusion

CSS has never been more exciting than it is right now. I’m even prepared to say CSS is “cool” again, both for the more experienced front-end developers as for the new designers discovering CSS every day now.

But…

Remember when Javascript became popular? Remember when Flash became popular? Every time we’re been given new toys, some people aren’t ashamed to use it in a way you can barely call constructive. I’m thinking of Geocities websites, loaded with glowing blocks of text, moving images, bad color usage… In the wise words of Stan Lee: With great power there must also come great responsibility! A sprinkle of CSS animations is better than a bucket load. Apply with care.",2009,Tim Van Damme,timvandamme,2009-12-15T00:00:00+00:00,https://24ways.org/2009/css-animations/,code
183,Designing For The Switch,"For a long time on the web, we’ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. 

Yes, we’ve been spoilt. We don’t need to think about using Verdana, Arial, Georgia or Cambria. 

Yet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cufón. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. 

The New Typesetters 

Many years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and ‘set’ the type in the desired typeface. The designer would chose what typeface they wanted – and all the ligatures, underlines, italics and whatnot – and then scribble all over the manuscript so the typesetter could set the correct type.  

Then along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that’s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. 

Typekit – and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck – are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you’ve specified simply by adding the font name in your CSS file. 

Thanks to services like these, font foundries are now talking to create licensing structures to allow us to embed fonts into our web pages legally – which has always been a sticking point in the past. So, finally, us designers can get what we want: whatever typeface we want on the web. 

Yes, but… there are hurdles. One of which is the subject of this article. 

The differences between Web Fonts and other fonts 

Web fonts are different to normal fonts. They differ in a whole bunch of ways, from loose letter spacing to larger x-heights. But perhaps the most notable practical difference is file size. Let’s take a look at one of Typekit’s latest additions from the FontFont library, Meta. 

Meta Roman weighs in at 42 KB. This is a fairly typical file size for a single weight of a good font. Now, let’s have a look at Verdana. Verdana is 186 KB. For one weight. The four weight family for Verdana weighs in at 686 KB. Four weights for half a megabyte!? Why so huge? 

Well, Verdana has a lot of information packed into its 186 KB. It has the largest hinting data table of any typeface (the information carried by a font that tells it how to align itself to the pixels on your screen). As it has been shipped with Microsoft products since 1996, it has had time to grow to support many, many languages. Along with its cousin, Georgia (283 KB), Verdana was a new breed of typeface. And it’s grown fat.  

If really serious web typography takes off – and by that I mean typefaces specifically designed for the screen – then we’re going to see more fonts increase in file size as the font files include more data. So, if you’re embedding a font weighing in at 100 KB, what happens? 

The Flash of Unstyled Text 

We all remember the Flash of Unstyled Content bug on Internet Explorer, right? That annoying bug that caused a momentary flash of unstyled HTML page. Well, the same thing can happen with embedding fonts using @font-face. An effect called The Flash of Unstyled Text (FOUT), first coined by Paul Irish. Personally, I prefer to call it the Flash of UnTypeset Text (still FOUT), as the text is styled, just not with what you want. 

If you embed a typeface in your CSS, then the browser will download that typeface. Typically, browsers differ in the way they handle this procedure. 

Firefox and Opera will render the text using the next font in your font stack until the first (embedded) font is loaded. It will then switch to the embedded font. 

Webkit takes the approach that you asked for that font so it will wait until it’s completely loaded before showing it you. 

In Opera and Firefox, you get a FOUT. In Webkit, you don’t. You wait. 

Hang on there. Didn’t I say that good web fonts weigh in considerably more than ‘normal’ fonts?   And whilst the browser is downloading the font, the user gets what to look at? Some pictures, background colours and whatever else isn’t HTML? I believe Webkit’s handling of font embedding – as deliberate as it is – is damaging to the practice of font embedding. Why? Well, we can design to a switch in typeface (as jarring as that is for the user), but we can’t design to blank space. 

Let’s have a closer look at how we can design to FOUT. 

More considered font stacks 

We all know that font stacks in CSS are there for when a user doesn’t have a font; the browser will jump to the next one in the stack. Adding embedded fonts into the font stack means that because of FOUT (in gecko and Opera), the user can see a switch, and depending on their connection that switch could happen well into any reading that the user may be doing. 

The practicalities of this are that a user could be reading and be towards the end of a line when the paragraph they are reading changes shape. The word they were digesting suddenly changes to three lines down. It’s the online equivalent of someone turning the page for you when you least expect it. So, how can we think about our font stacks slightly differently so we can minimise the switch? 

Two years ago, Richard Rutter wrote on this very site about increasing our font stacks. By increasing the font stacks (by using his handy matrix) we can begin to experiment with different typefaces. However, when we embed a typeface, we must look very carefully at the typefaces in the font stack and the relationship between them. Because, previously, the user would not see a switch from one typeface to another, they’d just get either one or the other. Not both. With FOUT, the user sees two typefaces. 

By carefully looking at the characteristics of the typefaces you choose, you can minimise the typographic ‘distance’ between the type down the stack. In doing so, you minimise the jarring effect of the switch. 

Let’s take a look at an example of how to go about this.  

Micro Typography to build better font stacks 

Let’s say I want to use a recent edition to Typekit – Meta Serif Book – as my embedded font. My font stack would start like this: 

font-family: 'Meta Serif Bold'; 

Where do you go from here? Well, first, familiarise yourself with Richard’s Font Matrix so you get an idea of what fonts are available for different people. Then start by looking closely at the characters of the embedded font and then compare them to different fonts from the matrix. 

When I do this, I’m looking to match type characteristics such as x-height, contrast (the thickness and thinness of strokes), the stress (the angle of contrast) and the shape of the serifs (if the typeface has any). 



Using just these simple comparative metrics means you can get to a ‘best fit’ reasonably quickly. And remember, you’re not after an ideal match. You’re after a match that means the switch is less painful for the reader, but also a typeface that carries similar characteristics so your design doesn’t change too much. 

Building upon my choice of embedded font, I can quickly build up a stack by comparing letters. 



This then creates my ‘best fit’ stack. 



This translates to the CSS as: 

font-family: 'Meta Serif Bold', 'Lucida Bright', Cambria, Georgia, serif 

Following this process, and ending up with considered font stacks, means that we can design to the Flash of UnTypeset Content and ensure that our readers don’t get a diminished experience.",2009,Mark Boulton,markboulton,2009-12-16T00:00:00+00:00,https://24ways.org/2009/designing-for-the-switch/,design
186,The Web Is Your CMS,"It is amazing what you can do these days with the services offered on the web. Flickr stores terabytes of photos for us and converts them automatically to all kind of sizes, finds people in them and even allows us to edit them online. YouTube does almost the same complete job with videos, LinkedIn allows us to maintain our CV, Delicious our bookmarks and so on.

We don’t have to do these tasks ourselves any more, as all of these systems also come with ways to use the data in the form of Application Programming Interfaces, or APIs for short. APIs give us raw data when we send requests telling the system what we want to get back.

The problem is that every API has a different idea of what is a simple way of accessing this data and in which format to give it back.

Making it easier to access APIs

What we need is a way to abstract the pains of different data formats and authentication formats away from the developer — and this is the purpose of the Yahoo Query Language, or YQL for short. 

Libraries like jQuery and YUI make it easy and reliable to use JavaScript in browsers (yes, even IE6) and YQL allows us to access web services and even the data embedded in web documents in a simple fashion – SQL style.

Select * from the web and filter it the way I want

YQL is a web service that takes a few inputs itself:


	A query that tells it what to get, update or access
	An output format – XML, JSON, JSON-P or JSON-P-X
	A callback function (if you defined JSON-P or JSON-P-X)


You can try it out yourself – check out this link to get back Flickr photos for the search term ‘santa’*%20from%20flickr.photos.search%20where%20text%3D%22santa%22&format=xml in XML format. The YQL query for this is 

select * from flickr.photos.search where text=""santa""

The easiest way to take your first steps with YQL is to look at the console. There you get sample queries, access to all the data sources available to you and you can easily put together complex queries. In this article, however, let’s use PHP to put together a web page that pulls in Flickr photos, blog posts, Videos from YouTube and latest bookmarks from Delicious.

Check out the demo and get the source code on GitHub.

<?php
  /* YouTube RSS */
  $query = 'select description from rss(5) where url=""http://gdata.youtube.com/feeds/base/users/chrisheilmann/uploads?alt=rss&v=2&orderby=published&client=ytapi-youtube-profile"";';
  /* Flickr search by user id */
  $query .= 'select farm,id,owner,secret,server,title from flickr.photos.search where user_id=""11414938@N00"";';
  /* Delicious RSS */
  $query .= 'select title,link from rss where url=""http://feeds.delicious.com/v2/rss/codepo8?count=10"";';
  /* Blog RSS */
  $query .= 'select title,link from rss where url=""http://feeds.feedburner.com/wait-till-i/gwZf""';
  /* The YQL web service root with JSON as the output */
  $root = 'http://query.yahooapis.com/v1/public/yql?format=json&env=store%3A%2F%2Fdatatables.org%2Falltableswithkeys';
  /* Assemble the query */
  $query = ""select * from query.multi where queries='"".$query.""'"";
  $url = $root . '&q=' . urlencode($query);
  /* Do the curl call (access the data just like a browser would) */
  $ch = curl_init(); 
  curl_setopt($ch, CURLOPT_URL, $url); 
  curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1); 
  curl_setopt($ch, CURLOPT_SSL_VERIFYPEER, false);
  curl_setopt($ch, CURLOPT_SSL_VERIFYHOST, false);
  $output = curl_exec($ch); 
  curl_close($ch);
  $data = json_decode($output);
  $results = $data->query->results->results;
  /* YouTube output */
  $youtube = '<ul id=""youtube"">';
  foreach($results[0]->item as $r){
	$cleanHTML = undoYouTubeMarkupCrimes($r->description);
	$youtube .= '<li>'.$cleanHTML.'</li>';
  }
  $youtube .= '</ul>';
  /* Flickr output */
  $flickr = '<ul id=""flickr"">';
  foreach($results[1]->photo as $r){
	$flickr .= '<li>'.
			   '<a href=""http://www.flickr.com/photos/codepo8/'.$r->id.'/"">'.
			   '<img src=""http://farm' .$r->farm . '.static.flickr.com/'.
			   $r->server . '/' . $r->id . '_' . $r->secret . 
			   '_s.jpg"" alt=""'.$r->title.'""></a></li>';
  }
  $flickr .= '</ul>';
  /* Delicious output */
  $delicious = '<ul id=""delicious"">';
  foreach($results[2]->item as $r){
	$delicious .= '<li><a href=""'.$r->link.'"">'.$r->title.'</a></li>';
  }
  $delicious .= '</ul>';
  /* Blog output */
  $blog = '<ul id=""blog"">';
  foreach($results[3]->item as $r){
	$blog .= '<li><a href=""'.$r->link.'"">'.$r->title.'</a></li>';
  }
  $blog .= '</ul>';
  function undoYouTubeMarkupCrimes($str){
	$cleaner = preg_replace('/555px/','100%',$str);
	$cleaner = preg_replace('/width=""[^""]+""/','',$cleaner);
	$cleaner = preg_replace('/<tbody>/','<colgroup><col width=""20%""><col width=""50%""><col width=""30%""></colgroup><tbody>',$cleaner);
	return $cleaner;
  }
?>

What we are doing here is create a few different YQL statements and queue them together with the query.multi table. Each of these can be run inside YQL itself. Check out the YouTube, Flickr, Delicious and Blog example in the console if you don’t believe me. The benefit of using this table is that we don’t make individual requests for each query but we get all the data in one single request – which means a much better performing solution as the YQL server farm is faster on the web than our servers.

We point the query to the YQL web service end point and get the resulting data using cURL. All that we need to do then is to convert the returned data to HTML lists that can be printed out inside an HTML template.

Mixing, matching and using HTML as a data source

This was a simple example of what YQL can do for you. Where it gets really powerful however is by mixing and matching different APIs. YQL is also a good tool to get information from HTML documents. By using the html table you can load the content of an HTML document (which gets fixed automatically by HTMLTidy) and use XPATH to filter down results to what you need. Take the following example which takes headlines from the news.bbc.co.uk homepage and runs the results through Yahoo’s Term Extractor API to give you a list of currently hot topics.

select * from search.termextract where context in (
  select content from html where url=""http://news.bbc.co.uk"" and xpath=""//table[@width=800]//a""
)

Try it out in the console or see the results here. In English, this means:


	Go to http://news.bbc.co.uk and get me the HTML
	Run it through HTML Tidy to clean it up.
	Get me only the links inside the table with an attribute of width and the value 800
	Get only the content of the link and for each of the links
	
		Take the content and send it as context to the Yahoo Term Extractor API
	
	

If we choose JSON-P as the output format we can use the outcome directly in JavaScript (see this demo or see its source):

<ul id=""hottopics""></ul>
<script type=""text/javascript"">
function hottopics(o){
  var res = o.query.results.Result,
	  all = res.length,
	  topics = {},
	  out = [],
	  html = '',
	  i=0;
  /* create hash from topics to prevent repetition */	 
  for(i=0;i<all;i++){
	topics[res[i]] = res[i];
  };
  for(i in topics){
	out.push(i);
  };
  html = '<li>' + out.join('</li><li>') + '</li>';
  document.getElementById('hottopics').innerHTML = html;
};
</script>
<script type=""text/javascript"" src=""http://query.yahooapis.com/v1/public/yql?q=select%20content%20from%20search.termextract%20where %20context%20in%20(select%20content%20from%20html%20where%20url%3D%22http%3A%2F%2Fnews.bbc.co.uk%22%20and%20xpath%3D%22%2F%2Ftable%5B%40width%3D800%5D%2F%2Fa%22)&format=json&callback=hottopics""></script>

Using JSON, we can also use PHP which means the demo works for everybody – not only those with JavaScript enabled (see this demo or see its source):

<ul id=""hottopics""><li>
<?php
$url = 'http://query.yahooapis.com/v1/public/yql?q=select%20content'.
	   '%20from%20search.termextract%20where%20context%20in'.
	   '%20(select%20content%20from%20html%20where%20url%3D%22'.
	   'http%3A%2F%2Fnews.bbc.co.uk%22%20and%20xpath%3D%22%2F%2F'.
	   'table%5B%40width%3D800%5D%2F%2Fa%22)&format=json';
$ch = curl_init(); 
curl_setopt($ch, CURLOPT_URL, $url); 
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1); 
curl_setopt($ch, CURLOPT_SSL_VERIFYPEER, false);
curl_setopt($ch, CURLOPT_SSL_VERIFYHOST, false);
$output = curl_exec($ch); 
curl_close($ch);
$data = json_decode($output);
$topics = array_unique($data->query->results->Result);
echo join('</li><li>',$topics);
?>
</li></ul>

Summary

This article could only scratch the surface of YQL. You have not only read access to the web but you can also write to web services. For example you can update Twitter, post to your WordPress blog or shorten a URL with bit.ly. Using Open Tables you can add any web service to the YQL interface and you can even run server-side JavaScript which is for example useful to return Flickr photos as HTML or get the HTML content from a document that needs POST data.

The web of data is already here, and using YQL you don’t have to be a web services expert to use it and be part of it.",2009,Christian Heilmann,chrisheilmann,2009-12-17T00:00:00+00:00,https://24ways.org/2009/the-web-is-your-cms/,code
170,"A Pet Project is For Life, Not Just for Christmas","I’m excited: as December rolls on, I’m winding down from client work and indulging in a big pet project I’ve been dreaming up for quite some time, with the aim of releasing it early next year. I’ve always been a bit of a sucker for pet projects and currently have a few in the works: the big one, two collaborations with friends, and my continuing (and completely un-web-related) attempt at music. But when I think about the other designers and developers out there whose work I admire, one thing becomes obvious: they’ve all got pet projects! Look around the web and you’ll see that anyone worth their salt has some sort of side project on the go. If you don’t have yours yet, now’s the time!

Have a pet project to collaborate with your friends

It’s not uncommon to find me staring at my screen, looking at beautiful websites my friends have made, grinning inanely because I feel so honoured to know such talented individuals. But one thing really frustrates me: I hardly ever get to work with these people! Sure, there are times when it’s possible to do so, but due to various project situations, it’s a rarity.

So, in order to work with my friends, I’ve found the best way is to instigate the collaboration outside of client work; in other words, have a pet project together! Free from the hard realities of budgets, time restraints, and client demands, you and your friends can come up with something purely for your own pleasures. If you’ve been looking for an excuse to work with other designers or developers whose work you love, the pet project is that excuse. They don’t necessarily have to be friends, either: if the respect is mutual, it can be a great way of breaking the ice and getting to know someone. 

 Figure 1: A forthcoming secret love-child from myself and Tim Van Damme

Have a pet project to escape from your day job

We all like to moan about our clients and bosses, don’t we? But if leaving your job or firing your evil client just isn’t an option, why not escape from all that and pour your creative energies into something you genuinely enjoy? 

It’s not just about reacting to negativity, either: a pet project is a great way to give yourself a bit of variety. As web designers, our day-to-day work forces us to work within a set of web-related contraints and sometimes it can be demoralising to spend so many hours fixing IE bugs. The perfect antidote? Go and do some print design! If it’s not possible in your day job or client work, the pet project is the perfect place to exercise your other creative muscles. Yes, print design (or your chosen alternative) has its own constraints, but if they’re different to those you experience on a daily basis, it’ll be a welcome relief and you’ll return to your regular work feeling refreshed.

 Figure 2: Ligature, Loop & Stem, from Scott Boms & Luke Dorny

Have a pet project to fulfill your own needs

Many pet projects come into being because the designers and/or developers behind them are looking for a tool to accomplish a task and find that it doesn’t exist, thus prompting them to create their own solution. In fact, the very app I’m using to write this article — Ommwriter, from Herraiz Soto & Co — was originally a tool they’d created for their internal staff, before releasing it to the public so that it could be enjoyed by others.

Just last week, Tina Roth Eisenberg launched Teux Deux, a pet project she’d designed to meet her own requirements for a to-do list, having found that no existing apps fulfilled her needs. Oh, and it was a collaboration with her studio mate Cameron. Remember what I was saying about working with your friends?

 Figure 3: Teux Deux, the GTD pet project that launched just last week

Have a pet project to help people out

Ommwriter and Teux Deux are free for anyone to use. Let’s just think about that for a moment: the creators have invested their time and effort in the project, and then given it away to be used by others. That’s very cool and something we’re used to seeing a lot of in the web community (how lucky we are)! People love free stuff and giving away the fruits of your labour will earn you major kudos. Of course, there’s nothing wrong with making some money, either — more on that in a second.

 Figure 4: Dan Rubin‘s extremely helpful Make Photoshop Faster

Have a pet project to raise your profile

So, giving away free stuff earns you kudos. And kudos usually helps you raise your profile in the industry. We all like a bit of shameless fame, don’t we? But seriously, if you want to become well known, make something cool. It could be free (to buy you the love and respect of the community) or it could be purchasable (if you’ve made something that’s cool enough to deserve hard-earned cash), but ultimately it needs to be something that people will love. 

 Figure 5: Type designer Jos Buivenga has shot to fame thanks to his beautiful typefaces and ‘freemium’ business model

If you’re a developer with no design skills, team up with a good designer so that the design community appreciate its aesthetic. If you’re a designer with no development skills, team up with a good developer so that it works. Oh, and not that I’d recommend you ever do this for selfish reasons, but collaborating with someone you admire — whose work is well-respected by the community — will also help raise your profile.

Have a pet project to make money

In spite of our best hippy-esque intentions to give away free stuff to the masses, there’s also nothing wrong with making a bit of money from your pet project. In fact, if your project involves you having to make a considerable financial investment, it’s probably a good idea to try and recoup those costs in some way.

 Figure 6: The success of Shaun Inman‘s various pet projects — Mint, Fever, Horror Vacui, etc. — have allowed him to give up client work entirely.

A very common way to do that in both the online and offline worlds is to get some sort of advertising. For a slightly different approach, try contacting a company who are relevant to your audience and ask them if they’d be interesting in sponsoring your project, which would usually just mean having their brand associated with yours in some way. This is still a form of advertising but tends to allow for a more tasteful implementation, so it’s worth pursuing. 

Advertising is a great way to cover your own costs and keep things free for your audience, but when costs are considerably higher (like if you’re producing a magazine with high production values, for instance), there’s nothing wrong with charging people for your product. But, as I mentioned above, you’ve got to be positive that it’s worth paying for!

Have a pet project just for fun

Sometimes there’s a very good reason for having a pet project — and sometimes even a viable business reason — but actually you don’t need any reason at all. Wanting to have fun is just as worthy a motivation, and if you’re not going to have fun doing it, then what’s the point? Assuming that almost all pet projects are designed, developed, written, printed, marketed and supported in our free time, why not do something enjoyable?

 Figure 7: Jessica Hische‘s beautiful Daily Drop Cap

In conclusion

The fact that you’re reading 24 ways shows that you have a passion for the web, and that’s something I’m happy to see in abundance throughout our community. Passion is a term that’s thrown about all over the place, but it really is evident in the work that people do. It’s perhaps most evident, however, in the pet projects that people create. Don’t forget that the very site you’re reading this article on is… a pet project.

If you’ve yet to do so, make it a new year’s resolution for 2010 to have your own pet project so that you can collaborate with your friends, escape from your day job, fulfil your own needs, help people out, raise your profile, make money, and — above all — have fun.",2009,Elliot Jay Stocks,elliotjaystocks,2009-12-18T00:00:00+00:00,https://24ways.org/2009/a-pet-project-is-for-life-not-just-for-christmas/,business
184,Spruce It Up,"The landscape of web typography is changing quickly these days. We’ve gone from the wild west days of sIFR to Cufón to finally seeing font embedding seeing wide spread adoption by browser developers (and soon web designers) with @font-face. For those who’ve felt limited by the typographic possibilities before, this has been a good year.

As Mark Boulton has so eloquently elucidated, @font-face embedding doesn’t come without its drawbacks. Font files can be quite large and FOUT—that nasty flash of unstyled text—can be a distraction for users.

Data URIs

We can battle FOUT by using Data URIs. A Data URI allows the font to be encoded right into the CSS file. When the font comes with the CSS, the flash of unstyled text is mitigated. No extra HTTP requests are required. 

Don’t be a grinch, though. Sending hundreds of kilobytes down the pipe still isn’t great. Sometimes, all we want to do is spruce up our site with a little typographic sugar. 

Be Selective

Dan Cederholm’s SimpleBits is an attractive site. 



Take a look at the ampersand within the header of his site. It’s the lovely (and free) Goudy Bookletter 1911 available from The League of Movable Type. The Opentype format is a respectable 28KB. Nothing too crazy but hold on here. Mr. Cederholm is only using the ampersand! Ouch. That’s a lot of bandwidth just for one character.

Can we optimize a font like we can an image? Yes. Image optimization essentially works by removing unnecessary image data such as colour data, hidden comments or using compression algorithms. How do you remove unnecessary information from a font? Subsetting. 

If you’re the adventurous type, grab a copy of FontForge, which is an open source font editing tool. You can open the font, view and edit any of the glyphs and then re-generate the font. The interface is a little clunky but you’ll be able to select any character you don’t want and then cut the glyphs. Re-generate your font and you’ve now got a smaller file. 



There are certainly more optimizations that can also be made such as removing hinting and kerning information. Keep in mind that removing this information may affect how well the type renders.

At this time of year, though, I’m sure you’re quite busy. Save yourself some time and head on over to the Font Squirrel Font Generator.



The Font Generator is extremely handy and allows for a number of optimizations and cross-platform options to be generated instantly. Select the font from your local system—make sure that you are only using properly licensed fonts! 

In this particular case, we only want the ampersand. Click on Subset Fonts which will open up a new menu. Unselect any preselected sets and enter the ampersand into the Single Characters text box. 

Generate your font and what are you left with? 3KB. 



The Font Generator even generates a base64 encoded data URI stylesheet to be imported easily into your project.

Check out the Demo page. (This demo won’t work in Internet Explorer as we’re only demonstrating the Data URI font embedding and not using the EOT file format that IE requires.) 

No Unnecessary Additives

If you peeked under the hood of that demo, did you notice something interesting? There’s no <span> around the ampersand. The great thing about this is that we can take advantage of the font stack’s natural ability to switch to a fallback font when a character isn’t available.

Just like that, we’ve managed to spruce up our page with a little typographic sugar without having to put on too much weight.",2009,Jonathan Snook,jonathansnook,2009-12-19T00:00:00+00:00,https://24ways.org/2009/spruce-it-up/,code
192,Cleaner Code with CSS3 Selectors,"The parts of CSS3 that seem to grab the most column inches on blogs and in articles are the shiny bits. Rounded corners, text shadow and new ways to achieve CSS layouts are all exciting and bring with them all kinds of possibilities for web design. However what really gets me, as a developer, excited is a bit more mundane.  

In this article I’m going to take a look at some of the ways our front and back-end code will be simplified by CSS3, by looking at the ways we achieve certain visual effects now in comparison to how we will achieve them in a glorious, CSS3-supported future. I’m also going to demonstrate how we can use these selectors now with a little help from JavaScript – which can work out very useful if you find yourself in a situation where you can’t change markup that is being output by some server-side code.

The wonder of nth-child

So why does nth-child get me so excited? Here is a really common situation, the designer would like the tables in the application to look like this:



Setting every other table row to a different colour is a common way to enhance readability of long rows. The tried and tested way to implement this is by adding a class to every other row. If you are writing the markup for your table by hand this is a bit of a nuisance, and if you stick a row in the middle you have to change the rows the class is applied to. If your markup is generated by your content management system then you need to get the server-side code to add that class – if you have access to that code.

<!DOCTYPE html PUBLIC ""-//W3C//DTD XHTML 1.0 Strict//EN""
	  ""http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"">
<html xmlns=""http://www.w3.org/1999/xhtml"">
<head>
<title>Striping every other row - using classes</title>
<style type=""text/css"">
	body {
		padding: 40px;
		margin: 0;
		font: 0.9em Arial, Helvetica, sans-serif;
	}
	table {
		border-collapse: collapse;
		border: 1px solid #124412;
		width: 600px;
	}
	th {
		border: 1px solid #124412;
		background-color: #334f33;
		color: #fff;
		padding: 0.4em;
		text-align: left;
	}
	td {
		padding: 0.4em;
	}
	tr.odd td {
		background-color: #86B486;
	}
</style>
</head>
<body>
	<table>
		<tr>
			<th>Name</th>
			<th>Cards sent</th>
			<th>Cards received</th>
			<th>Cards written but not sent</th>
		</tr>
		<tr>
			<td>Ann</td>
			<td>40</td>
			<td>28</td>
			<td>4</td>
		</tr>
		<tr class=""odd"">
			<td>Joe</td>
			<td>2</td>
			<td>27</td>
			<td>29</td>
		</tr>
		<tr>
			<td>Paul</td>
			<td>5</td>
			<td>35</td>
			<td>2</td>
		</tr>
		<tr class=""odd"">
			<td>Louise</td>
			<td>65</td>
			<td>65</td>
			<td>0</td>
		</tr>
	</table>
</body>
</html>

View Example 1

This situation is something I deal with on almost every project, and apart from being an extra thing to do, it just isn’t ideal having the server-side code squirt classes into the markup for purely presentational reasons. This is where the nth-child pseudo-class selector comes in. The server-side code creates a valid HTML table for the data, and the CSS then selects the odd rows with the following selector:

tr:nth-child(odd) td {
	background-color: #86B486;
}

View Example 2

The odd and even keywords are very handy in this situation – however you can also use a multiplier here. 2n would be equivalent to the keyword ‘odd’ 3n would select every third row and so on.

Browser support

Sadly, nth-child has pretty poor browser support. It is not supported in Internet Explorer 8 and has somewhat buggy support in some other browsers. Firefox 3.5 does have support. In some situations however, you might want to consider using JavaScript to add this support to browsers that don’t have it. This can be very useful if you are dealing with a Content Management System where you have no ability to change the server-side code to add classes into the markup.

I’m going to use jQuery in these examples as it is very simple to use the same CSS selector used in the CSS to target elements with jQuery – however you could use any library or write your own function to do the same job. In the CSS I have added the original class selector to the nth-child selector:

tr:nth-child(odd) td, tr.odd td {
	background-color: #86B486;
}

Then I am adding some jQuery to add a class to the markup once the document has loaded – using the very same nth-child selector that works for browsers that support it. 

<script src=""http://code.jquery.com/jquery-latest.js""></script> 
 <script>
  $(document).ready(function(){
	$(""tr:nth-child(odd)"").addClass(""odd"");
  });
 </script>

View Example 3

We could just add a background colour to the element using jQuery, however I prefer not to mix that information into the JavaScript as if we change the colour on our table rows I would need to remember to change it both in the CSS and in the JavaScript.

Doing something different with the last element

So here’s another thing that we often deal with. You have a list of items all floated left with a right hand margin on each element constrained within a fixed width layout. If each element has the right margin applied the margin on the final element will cause the set to become too wide forcing that last item down to the next row as shown in the below example where I have used a grey border to indicate the fixed width.



Currently we have two ways to deal with this. We can put a negative right margin on the list, the same width as the space between the elements. This means that the extra margin on the final element fills that space and the item doesn’t drop down. 

<!DOCTYPE html PUBLIC ""-//W3C//DTD XHTML 1.0 Strict//EN""
	  ""http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"">
<html xmlns=""http://www.w3.org/1999/xhtml"">
<head>
<title>The last item is different</title>
<style type=""text/css"">
	body {
		padding: 40px;
		margin: 0;
		font: 0.9em Arial, Helvetica, sans-serif;
	}
	div#wrapper {
		width: 740px;
		float: left;
		border: 5px solid #ccc;
	}
	ul.gallery {
		margin: 0 -10px 0 0;
		padding: 0;
		list-style: none;
	}
	ul.gallery li {
		float: left;
		width: 240px;
		margin: 0 10px 10px 0;
	}
</style>
</head>
<body>
	<div id=""wrapper"">
		<ul class=""gallery"">
			<li><img src=""xmas1.jpg"" alt=""baubles"" /></li>
			<li><img src=""xmas2.jpg"" alt=""star"" /></li>
			<li><img src=""xmas3.jpg"" alt=""wreath"" /></li>
		</ul>
	</div>
</body>
</html>

View Example 4

The other solution will be to put a class on the final element and in the CSS remove the margin for this class. 

ul.gallery li.last {
	margin-right: 0;
}

This second solution may not be easy if the content is generated from server-side code that you don’t have access to change.

It could all be so different. In CSS3 we have marvellously common-sense selectors such as last-child, meaning that we can simply add rules for the last list item. 

ul.gallery li:last-child {
	margin-right: 0;
}

View Example 5

This removed the margin on the li which is the last-child of the ul with a class of gallery. No messing about sticking classes on the last item, or pushing the width of the item out wit a negative margin.

If this list of items repeated ad infinitum then you could also use nth-child for this task. Creating a rule that makes every 3rd element margin-less.

ul.gallery li:nth-child(3n) {
	margin-right: 0;
}

View Example 6



A similar example is where the designer has added borders to the bottom of each element – but the last item does not have a border or is in some other way different. Again, only a class added to the last element will save you here if you cannot rely on using the last-child selector.

Browser support for last-child

The situation for last-child is similar to that of nth-child, in that there is no support in Internet Explorer 8. However, once again it is very simple to replicate the functionality using jQuery. Adding our .last class to the last list item.

$(""ul.gallery li:last-child"").addClass(""last"");

We could also use the nth-child selector to add the .last class to every third list item.

$(""ul.gallery li:nth-child(3n)"").addClass(""last"");

View Example 7

Fun with forms

Styling forms can be a bit of a trial, made difficult by the fact that any CSS applied to the input element will effect text fields, submit buttons, checkboxes and radio buttons. As developers we are left adding classes to our form fields to differentiate them. In most builds all of my text fields have a simple class of text whereas I wouldn’t dream of adding a class of para to every paragraph element in a document.

<!DOCTYPE html PUBLIC ""-//W3C//DTD XHTML 1.0 Strict//EN""
      ""http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"">
<html xmlns=""http://www.w3.org/1999/xhtml"">
<head>
<title>Syling form fields</title>
<style type=""text/css"">
	body {
		padding: 40px;
		margin: 0;
		font: 0.9em Arial, Helvetica, sans-serif;
	}
	form div {
		clear: left;
		padding: 0 0 0.8em 0;
	}
	form label {
		float: left;
		width: 120px;
	}
	form .text, form textarea {
		border:1px solid #333;
		padding: 0.2em;
		width: 400px;
	}
	form .button {
		border: 1px solid #333;
		background-color: #eee;
		color: #000;
		padding: 0.1em;
	} 
	</style>
</head>
<body>
	<h1>Send your Christmas list to Santa</h1>
	<form method=""post"" action="""" id=""christmas-list"">
		<div><label for=""fName"">Name</label>
		<input type=""text"" name=""fName"" id=""fName"" class=""text"" /></div>
		<div><label for=""fEmail"">Email address</label>
		<input type=""text"" name=""fEmail"" id=""fEmail"" class=""text"" /></div>
		<div><label for=""fList"">Your list</label>
		<textarea name=""fList"" id=""fList"" rows=""10"" cols=""30""></textarea></div>
		<div><input type=""submit"" name=""btnSubmit"" id=""btnSubmit"" value=""Submit"" class=""button"" ></div>
	</form>
</body>
</html>

View Example 8

Attribute selectors provide a way of targeting elements by looking at the attributes of those elements. Unlike the other examples in this article which are CSS3 selectors, the attribute selector is actually a CSS2.1 selector – it just doesn’t get much use because of lack of support in Internet Explorer 6. Using attribute selectors we can write rules for text inputs and form buttons without needing to add any classes to the markup. For example after removing the text and button classes from my text and submit button input elements I can use the following rules to target them:

form input[type=""text""] {
    border: 1px solid #333;
    padding: 0.2em;
    width: 400px;
}
form input[type=""submit""]{
    border: 1px solid #333;
    background-color: #eee;
    color: #000;
    padding: 0.1em;
} 

View Example 9

Another problem that I encounter with forms is where I am using CSS to position my labels and form elements by floating the labels. This works fine as long as I want all of my labels to be floated, however sometimes we get a set of radio buttons or a checkbox, and I don’t want the label field to be floated. As you can see in the below example the label for the checkbox is squashed up into the space used for the other labels, yet it makes more sense for the checkbox to display after the text.



I could use a class on this label element however CSS3 lets me to target the label attribute directly by looking at the value of the for attribute.

label[for=""fOptIn""] {
    float: none;
    width: auto;
}



Being able to precisely target attributes in this way is incredibly useful, and once IE6 is no longer an issue this will really help to clean up our markup and save us from having to create all kinds of special cases when generating this markup on the server-side.

Browser support

The news for attribute selectors is actually pretty good with Internet Explorer 7+, Firefox 2+ and all other modern browsers all having support. As I have already mentioned this is a CSS2.1 selector and so we really should expect to be able to use it as we head into 2010! Internet Explorer 7 has slightly buggy support and will fail on the label example shown above however I discovered a workaround in the Sitepoint CSS reference comments. Adding the selector label[htmlFor=""fOptIn""] to the correct selector will create a match for IE7.

IE6 does not support these selector but, once again, you can use jQuery to plug the holes in IE6 support. The following jQuery will add the text and button classes to your fields and also add a checks class to the label for the checkbox, which you can use to remove the float and width for this element.

$('form input[type=""submit""]').addClass(""button"");
$('form input[type=""text""]').addClass(""text"");
$('label[for=""fOptIn""]').addClass(""checks"");

View Example 10

The selectors I’ve used in this article are easy to overlook as we do have ways to achieve these things currently. As developers – especially when we have frameworks and existing code that cope with these situations – it is easy to carry on as we always have done. 

I think that the time has come to start to clean up our front and backend code and replace our reliance on classes with these more advanced selectors. With the help of a little JavaScript almost all users will still get the full effect and, where we are dealing with purely visual effects, there is definitely a case to be made for not worrying about the very small percentage of people with old browsers and no JavaScript. They will still receive a readable website, it may just be missing some of the finesse offered to the modern browsing experience.",2009,Rachel Andrew,rachelandrew,2009-12-20T00:00:00+00:00,https://24ways.org/2009/cleaner-code-with-css3-selectors/,code
178,Make Out Like a Bandit,"If you are anything like me, you are a professional juggler. No, we don’t juggle bowling pins or anything like that (or do you? Hey, that’s pretty rad!). I’m talking about the work that we juggle daily. In my case, I’m a full-time designer, a half-time graduate student, a sometimes author and conference speaker, and an all-the-time social networker. Only two of these “positions” have actually put any money in my pocket (and, well, the second one takes a lot of money out). Still, this is all part of the work that I do. Your work situation is probably similar. We are workaholics.

So if we work so much in our daily lives, shouldn’t we be making out like bandits? Umm, honestly, I’m not hitting on you, silly. I’m talking about our success. We work and work and work. Shouldn’t we be filthy, stinking rich? Well… okay, that’s not quite what I mean either. I’m not necessarily talking about money (though that could potentially be a part of it). I’m talking about success — as in feeling a true sense of accomplishment and feeling happy about what we do and why we do it.

It’s important to feel accomplished and a general happiness in our work. To make out like a bandit (or have an incredible amount of success), you can either get lucky or work hard for it. And if you’re going to work hard for it, you might as well make it all meaningful and worthwhile. This is what I strive for in my own work and my life, and the following points I’m sharing with you are the steps I am taking to work toward this.


	I know the price of success: dedication, hard work & an unremitting devotion to the things you want to see happen. — Frank Lloyd Wright


Learn. Participate. Do.

The best way to get good at something is to keep doing whatever it is you’re doing that you want to be good at. For example, a sushi-enthusiast might take a sushi-making class because she wants to learn to make sushi for herself. It totally makes sense while the teacher demonstrates all the procedures, materials, and methods needed to make good, beautiful sushi. Later, the student goes home and tries to make sushi on her own, she gets totally confused and lost. Okay, I’m not even going to hide it, I’m talking about myself (this happened to me). As much as I love sushi, I couldn’t even begin to make good sushi because I’ve never really practiced.

Take advantage of learning opportunities where possible. Whether you’re learning CSS, Actionscript, or visual design, the best way to grasp how to do things is to participate, practice, do. Apply what you learn in your work. Participation is so vital to your success. If you have problems, let people know, and ask. But definitely practice on your own. And as cliché as it may sound, believe in yourself because if you don’t think you can do it, no one else will think you can either.

Maintain momentum

With whatever it is you’re doing, if you find yourself “on a roll”, you should take advantage of that momentum and keep moving. Sure, you’ll definitely want to take breaks here or there, but remember that momentum can be very difficult to obtain again once you’ve lost it. Get it done!

Deal with people

Whether you love or hate people, the fact is, you gotta deal with them — even the difficult ones. If you’re in a management position, then you know pretty well that most people don’t like being told what to do (even if that’s their job). Find ways to get people excited about what they’re doing. Make people feel that they (and what they do) are needed — people respond better if they’re valued, not commanded. Even if you’re not in a management position, this still applies to the way you work with your coworkers, clients, vendors, etc.

Resolve any conflicts right away. Conflicts will inevitably happen. Move on to how you can improve the situation, and do it as quickly as possible. Don’t spend too much time focusing on whose screw up it is — nobody feels good in this situation. Also, try to keep people informed on whatever it is you need or what it is you’re doing. If you’re waiting on something from someone, and it’s been a while, don’t be afraid to say something (tactfully). Sometimes people are forgetful — or just slacking. Hey, it happens!

Help yourself by helping others

What are some of the small, simple things you can do when you’re working that will help the people you work with (and in most cases, will end up helping yourself)? For example: if you’re a designer, perhaps taking a couple minutes now to organize and name your Photoshop layers will end up saving time later (since it will be easier to find things). This is going to help both you and your team. Or, developers: taking some time to write some documentation (even if it’s as simple as a comment in the code, or a well-written commit message) could potentially save valuable time for both you and your team later. Maybe you have to take a little time to sit down with a coworker and explain why something works the way it does. This helps them out tremendously — and will most likely lead to them respecting you a little more. This is a benefit.

If you make little things like this a habit, people will notice. People will enjoy working with you. People will trust you and rely on you. Sure, it might seem beneficial at any given moment to be “in it for yourself” (and therefore only helping yourself), but that won’t last very long. Helping others (whether it be a small or large feat) will cause a positive impact in the long run — and that is what will be more valuable to you and your career.

Do work that is meaningful

One of the best ways to feel successful about what you do is to feel good and happy about it. And a great way to feel good and happy about what you’re doing is to actually do good. This could be purpose-driven work that focuses on sustainability and environmentalism, or work that helps support causes and charity. Perhaps the work simply inspires people. Or maybe the work is just something you are very passionate about. Whatever the work may be, try working on projects that are meaningful to you. You’ll do well simply by being more motivated and interested. And it’s a double-win if the project is meaningful to others as well.

I feel very fortunate to work at a place like Crush + Lovely, where we have found quite frequently that the projects that inspire people, focus on global and social good, and create some sort of positive impact are the very projects that bring us more paid projects. But more importantly, we are happy and excited to do it. You might not work at a company that takes on those types of projects. But perhaps you have your own personal endeavors that create this excitement for you. Elliot Jay Stocks wrote about having pet projects. Do you take on side projects? What are those projects?

Over the last couple years, I’ve seen some really fantastic side projects come out that are great examples of meaningful work. These projects reflect the passions and goals of the respective designers and developers involved, and therefore become quite successful (because the people involved simply love what they are doing while they’re doing it). Some of these projects include:


	Typedia is a shared encyclopedia of typefaces which serves as a resource to classify, categorize, and connect typefaces. It was founded by Jason Santa Maria, a graphic designer with a love and passion for typography. He created it as a solution to a problem he faced as a designer: finding the right typeface.
	Huffduffer was created by Jeremy Keith, a web developer who wanted to create a podcast of inspirational talks — but after he found that this could be tedious, he decided to create a tool to automate this.
	Level & Tap was created by passionate photographer and web developer, Tom Watson. It began as a photography print store for Tom’s best personal photography. Over time, more photographers were added to the site and the site has grown to become quite a great collection of beautiful photography.
	Heat Eat Review is a review blog created by information architect and user experience designer, Abi Jones. As a foodie, she is able to use this passion for this blog, as it focuses on reviewing TV Dinners, Frozen Meals, and Microwavable Foods.
	Art in My Coffee, a favorite personal project of my own, is a photo blog of coffee art I created, after I found that my friends and I were frequently posting coffee art photos to Flickr, Twitter, and other websites. After the blog became more popular, I teamed up with Meagan Fisher on the project, who has just as much a passion for coffee art, if not more.


So, what’s important to you?

This is the very, very important question here. What really matters to you most? Beyond just working on meaningful projects you are passionate about, is the work you’re doing the right work for you, so that you can live a good lifestyle? Scott Boms wrote an excellent article, Burnout, in which he shares his own experience in battling stress and exhaustion, and what he learned from it. You should definitely read the article in its entirety, but a couple of his points that are particularly excellent are:


	Make time for numero uno, in which you make time for the things in life that make you happy
	Examine your values, goals, and measures of success, in which you work toward the things you are passionate about, your own personal development, and focusing on the things that matter.


A solid work-life balance can be a challenging struggle to obtain. Of course, you can cheat this by finding ways to combine the things you love with the things you do (so then it doesn’t even feel like you’re working — oh, you sneaky little bandit!). However, there are other factors to consider beyond your general love for the work you’re doing. Take proper care of yourself physically, mentally, and socially.

So, are you making out like a bandit?

Do you feel accomplished and generally happy with your work? If not, perhaps that is something to focus on for the next year. Consider your work (both in your job as well as any side projects you may take on) and how it benefits you — present and future. Take any steps necessary to get you to where you need to be. If you are miserable, fix it!

Finally, it’s important to be thankful for the things that matter to you and make you happy. Pass it along everyday. Thank people. It’s a simple thing, really. Saying “thank you” can and will have enormous impact on the people around you. Oh. And, I apologize if the title of this article led you to thinking it would teach you how to be an amazing kisser. That’s a different article entirely for 24 ways to impress your friends!",2009,Jina Anne,jina,2009-12-21T00:00:00+00:00,https://24ways.org/2009/make-out-like-a-bandit/,business
173,Real Fonts and Rendering: The New Elephant in the Room,"My friend, the content strategist Kristina Halvorson, likes to call content “the elephant in the room” of web design. She means it’s the huge problem that no one on the web development team or client side is willing to acknowledge, face squarely, and plan for. 

A typical web project will pass through many helpful phases of research, and numerous beneficial user experience design iterations, while the content—which in most cases is supposed to be the site’s primary focus—gets handled haphazardly at the end. Hence, elephant in the room, and hence also artist Kevin Cornell’s recent use of elephantine imagery to illustrate A List Apart articles on the subject. But I digress.

Without discounting the primacy of the content problem, we web design folk have now birthed ourselves a second lumbering mammoth, thanks to our interest in “real fonts on the web“ (the unfortunate name we’ve chosen for the recent practice of serving web-licensed fonts via CSS’s decade-old @font-face declaration—as if Georgia, Verdana, and Times were somehow unreal). 

For the fact is, even bulletproof and mo’ bulletproofer @font-face CSS syntax aren’t really bulletproof if we care about looks and legibility across browsers and platforms.

Hyenas in the Breakfast Nook

The problem isn’t just that foundries have yet to agree on a standard font format that protects their intellectual property. And that, even when they do, it will be a while before all browsers support that standard—leaving aside the inevitable politics that impede all standardization efforts. Those are problems, but they’re not the elephant. Call them the coyotes in the room, and they’re slowly  being tamed.

Nor is the problem that workable, scalable business models (of which Typekit‘s is the most visible and, so far, the most successful) are still being shaken out and tested. The quality and ease of use of such services, their stability on heavily visited sites (via massively backed-up server clusters), and the fairness and sustainability of their pricing will determine how licensing and serving “real fonts” works in the short and long term for the majority of designer/developers.

Nor is our primary problem that developers with no design background may serve ugly or illegible fonts that take forever to load, or fonts that take a long time to download and then display as ordinary system fonts (as happens on, say, about.validator.nu). Ugliness and poor optimization on the web are nothing new. That support for @font-face in Webkit and Mozilla browsers (and for TrueType fonts converted to Embedded OpenType in Internet Explorer) adds deadly weapons to the non-designer’s toolkit is not the technology’s fault. JavaScript and other essential web technologies are equally susceptible to abuse. 

Beauty is in the Eye of the Rendering Engine

No, the real elephant in the room—the thing few web developers and no “web font” enthusiasts are talking about—has to do with legibility (or lack thereof) and aesthetics (or lack thereof) across browsers and platforms. Put simply, even fonts optimized for web use (which is a whole thing: ask a type designer) will not look good in every browser and OS. That’s because every browser treats hinting differently, as does every OS, and every OS version. 

Firefox does its own thing in both Windows and Mac OS, and Microsoft is all over the place because of its need to support multiple generations of Windows and Cleartype and all kinds of hardware simultaneously. Thus “real type” on a single web page can look markedly different, and sometimes very bad, on different computers at the same company. If that web page is your company’s, your opinion of “web fonts” may suffer, and rightfully. (The advantage of Apple’s closed model, which not everyone likes, is that it allows the company to guarantee the quality and consistency of user experience.)  

As near as my font designer friends and I can make out, Apple’s Webkit in Safari and iPhone ignores hinting and creates its own, which Apple thinks is better, and which many web designers think of as “what real type looks like.” The forked version of Webkit in Chrome, Android, and Palm Pre also creates its own hinting, which is close to iPhone’s—close enough that Apple, Palm, and Google could propose it as a standard for use in all browsers and platforms. Whether Firefox would embrace a theoretical Apple and Google standard is open to conjecture, and I somehow have difficulty imagining Microsoft buying in—even though they know the web is more and more mobile, and that means more and more of their customers are viewing web content in some version of Webkit.

The End of Simple

There are ways around this ugly type ugliness, but they involve complicated scripting and sniffing—the very nightmares from which web standards and the simplicity of @font-face were supposed to save us. I don’t know that even mighty Typekit has figured out every needed variation yet (although, working with foundries, they probably will). 

For type foundries, the complexity and expense of rethinking classic typefaces to survive in these hostile environments may further delay widespread adoption of web fonts and the resolution of licensing and formatting issues. The complexity may also force designers (even those who prefer to own) to rely on a hosted rental model simply to outsource and stay current with the detection and programming required.

Forgive my tears. I stand in a potter’s field of ideas like “Keep it simple,” by a grave whose headstone reads “Write once, publish everywhere.”",2009,Jeffrey Zeldman,jeffreyzeldman,2009-12-22T00:00:00+00:00,https://24ways.org/2009/real-fonts-and-rendering/,design
189,Ignorance Is Bliss,"This is a true story.

Meet Mike 

Mike’s a smart guy. He knows a great browser when he sees one. He uses Firefox on his Windows PC at work and Safari on his Mac at home. Mike asked us to design a Web site for his business. So we did.

We wanted to make the best Web site for Mike that we could, so we used all of the CSS tools that are available today. That meant using RGBa colour to layer elements, border-radius to add subtle rounded corners and (possibly most experimental of all new CSS), generated gradients.

 The home page Mike sees in Safari on his Mac

Mike loves what he sees.

Meet Sam

Sam works with Mike. She uses Internet Explorer 7 because it came on the Windows laptop that the company bought her when she joined. 

 The home page Sam sees in Internet Explorer 7 on her PC

Sam loves the new Web site too.

How could both of them be happy when they experienced the Web site differently?

The new WYSIWYG

When I first presented my designs to Mike and Sam, I showed them a Web page made with HTML and CSS in their respective browsers and not a picture of a Web page. By showing neither a static image of my design, I set none of the false expectations that, by definition, a static Photoshop or Fireworks visual would have established.

Mike saw rounded corners and subtle shadows in Firefox and Safari. Sam saw something equally as nice, just a little different, in Internet Explorer. Both were very happy because they saw something that they liked.

Neither knew, or needed to know, about the subtle differences between browsers. Their users don’t need to know either.

That’s because in the real world, people using the Web don’t find a Web site that they like, then open up another browser to check that it looks they same. They simply buy what they came to buy, read what what they came to read, do what they came to do, then get on with their lives in blissful ignorance of what they might be seeing in another browser.

Often when I talk or write about using progressive CSS, people ask me, “How do you convince clients to let you work that way? What’s your secret?” Secret? I tell them what they need to know, on a need-to-know basis.

Epilogue

Sam has a new iPhone that Mike bought for her as a reward for achieving her sales targets. She loves her iPhone and was surprised at just how fast and good-looking the company Web site appears on that. So she asked,


	“Andy, I didn’t know you optimised our site for mobile. I don’t remember seeing an invoice for that.”


I smiled.


	“That one was on the house.”",2009,Andy Clarke,andyclarke,2009-12-23T00:00:00+00:00,https://24ways.org/2009/ignorance-is-bliss/,business
185,Make Your Mockup in Markup,"We aren’t designing copies of web pages, we’re designing web pages.

	 Andy Clarke, via Quotes on Design


The old way

I used to think the best place to design a website was in an image editor. I’d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup.

Does this process sound familiar? You’re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser.  

That process is whack, yo!

Recently, thanks in large part to the influence of design hero Dan Cederholm, I’ve come to the conclusion that a website’s design should begin where it’s going to live: in the browser.

Die Photoshop, die

Some of you may be wondering, “what’s so bad about using Photoshop for the bulk of my design?” Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it’s going to blow up in your face.

 The application Adobe Photoshop CS4 has unexpectedly ruined your day.

Photoshop’s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don’t even get me started on the hot, steaming pile of crap that is  text rendering.

 Text rendered in Photoshop (left) versus Safari (right).

Crashing and text rendering issues suck, but we’ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you’re setting for a client. When you send the client a static image of the design, you’re not giving them the whole picture — they can’t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke’s Time to stop showing clients static design visuals.

A necessary evil?

In the past we’ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I’ll show you step by step how to create a gorgeous mockup using mostly markup.

Get started by getting naked 


	Content precedes design. Design in the absence of content is not design, it’s decoration.

	 Jeffrey Zeldman


In the beginning, don’t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite?

 An example of unstyled content, in all its naked glory. View it large.

Flush out the layout 

The next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best.

 The mockup with basic layout work done.

Got your grids covered

There are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder.

 The mockup with a grid applied using Slammer.

Once you’ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it’s live.

Start your styling

Now for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize.

RGBA? More like RGByay!

Introducing color is easy with RGBA. I like to start with the page’s main color, then use white at varying opacities to empasize content sections.

 In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you’re not sure how RGBA works, check out Drew McLellan’s super helpful 24ways article.

Laying down type

Just like with color, you can use typography to evoke a feeling and direct a user’s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections.

In a recent A List Apart article, the Master of Web Typography™ Jason Santa Maria offers excellent advice on how to choose your typefaces:


	Write down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities.


Sounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header.

 A closeup on the site’s header.

Let’s get sexy

The design doesn’t look too bad as it is, but it’s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it’s going to get downright steamy in here.

Give it some glow

Objects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3’s text-shadow on headlines and box-shadow on content modules is another quick way to add depth.

 A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week.


37 pieces of flair

Okay, maybe you don’t need that much flair, but it couldn’t hurt to add a little; it’s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on.

 The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large.


Send it off

Hey, look at that. You’ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats!

Not so fast, Buster!

So I don’t know about you, but I’ve never gotten a design past the client’s keen eye for criticism on the first go. Let’s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we’d make the requested changes in the browser. 

Updating the typography


	My ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that’s chunky and loud, just like my stupid ex-girlfriend.

	 Fakey McClient


Yikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for.

 The same mockup, using @font-face on the headlines. If you’re unfamiliar with implementing @font-face, check out Nice Web Type‘s helpful article.

Adding rounded corners


	I’m not sure if I’ll like it, but I want to see what it’d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they’re trendy right now.

	 Fakey McClient


Switching to rounded corners is a nightmare if you’re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you’ll be rounded out in no time.

 The mockup with rounded corners, created using border-radius. If you’re not sure how to implement border-radius, check out CSS3.info‘s quick how-to.

Making changes to the color


	The design is too dark, it’s depressing! They call it ‘the blues’ for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses.

	 Fakey McClient


Making color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you’ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors.

 The mockup with an orange color scheme. Best viewed large.

Ahem, what about Internet Explorer?

Gee, thanks for reminding me, buzzkill. Several of the CSS features I’ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn’t mean you can’t try these techniques out in your markup based mockups.  The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning.

Once the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don’t? Or if the rounded corners are missing for a portion of your audience? The design won’t be broken for IE people, they’re just missing out on a few visual treats that other users will see.

The idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it’s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn’t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren’t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. 

Closing thoughts

With the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I’m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup.

So I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren’t enough to make you change your process permanently, it’s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity.",2009,Meagan Fisher,meaganfisher,2009-12-24T00:00:00+00:00,https://24ways.org/2009/make-your-mockup-in-markup/,process
220,Finding Your Way with Static Maps,"Since the introduction of the Google Maps service in 2005, online maps have taken off in a way not really possible before the invention of slippy map interaction. Although quickly followed by a plethora of similar services from both commercial and non-commercial parties, Google’s first-mover advantage, and easy-to-use developer API saw Google Maps become pretty much the de facto mapping service.



It’s now so easy to add a map to a web page, there’s no reason not to. Dropping an iframe map into your page is as simple as embedding a YouTube video.

But there’s one crucial drawback to both the solution Google provides for you to drop into your page and the code developers typically implement themselves – they don’t work without JavaScript.

A bit about JavaScript

Back in October of this year, The Yahoo! Developer Network blog ran some tests to measure how many visitors to the Yahoo! home page didn’t have JavaScript available or enabled in their browser. It’s an interesting test when you consider that the audience for the Yahoo! home page (one of the most visited pages on the web) represents about as mainstream a sample as you’ll find. If there’s any such thing as an ‘average Web user’ then this is them.

The results surprised me. It varied from region to region, but at most just two per cent of visitors didn’t have JavaScript running. To be honest, I was expecting it to be higher, but this quote from the article caught my attention:


	While the percentage of visitors with JavaScript disabled seems like a low number, keep in mind that small percentages of big numbers are also big numbers.


That’s right, of course, and it got me thinking about what that two per cent means. For many sites, two per cent is the number of visitors using the Opera web browser, using IE6, or using Mobile Safari. 

So, although a small percentage of the total, users without JavaScript can’t just be forgotten about, and catering for them is at the very heart of how the web is supposed to work.

Starting with content in HTML, we layer on presentation with CSS and then enhance interactivity with JavaScript. If anything fails along the way or the network craps out, or a browser just doesn’t support one of the technologies, the user still gets something they can work with. 

It’s progressive enhancement – also known as doing our jobs properly.

Sorry, wasn’t this about maps?

As I was saying, the default code Google provides, and the example code it gives to developers (which typically just gets followed ‘as is’) doesn’t account for users without JavaScript. No JavaScript, no content.

When adding the ability to publish maps to our small content management system Perch, I didn’t want to provide a solution that only worked with JavaScript. I had to go looking for a way to provide maps without JavaScript, too.

There’s a simple solution, fortunately, in the form of static map tiles. All the various slippy map services use a JavaScript interface on top of what are basically rendered map image tiles. Dragging the map loads in more image tiles in the direction you want to view. If you’ve used a slippy map on a slow connection, you’ll be familiar with seeing these tiles load in one by one.

The Static Map API

The good news is that these tiles (or tiles just like them) can be used as regular images on your site. Google has a Static Map API which not only gives you a handy interface to retrieve a tile for the exact area you need, but also allows you to place pins, and zoom and centre the tile so that the image looks just so. 

This means that you can create a static, non-JavaScript version of your slippy map’s initial (or ideal) state to load into your page as a regular image, and then have the JavaScript map hijack the image and make it slippy.

Clearly, that’s not going to be a perfect solution for every map’s requirements. It doesn’t allow for panning, zooming or interrogation without JavaScript. However, for the majority of straightforward map uses online, a static map makes a great alternative for those visitors without JavaScript.



Here’s the how

Retrieving a static map tile is staggeringly easy – it’s just a case of forming a URL with the correct arguments and then using that as the src of an image tag.

<img src=""http://maps.google.com/maps/api/staticmap
	?center=Bethlehem+Israel
	&zoom=5
	&size=540x280
	&maptype=satellite
	&markers=color:red|31.4211,35.1144
	&sensor=false"" 
	width=""540"" height=""280"" alt=""Map of Bethlehem, Israel"" />

As you can see, there are a few key options that we pass along to the base URL. All of these should be familiar to anyone who’s worked with the JavaScript API.


	center determines the point on which the map is centred. This can be latitude and longitude values, or simply an address which is then geocoded.
	zoom sets the zoom level.
	size is the pixel dimensions of the image you require.
	maptype can be roadmap, satellite, terrain or hybrid.
	markers sets one or more pin locations. Markers can be labelled, have different colours, and so on – there’s quite a lot of control available.
	sensor states whether you are using a sensor to determine the user’s location. When just embedding a map in a web page, set this to false.


There are many options, including plotting paths and setting the image format, which can all be found in the straightforward documentation.

Adding to your page

If you’ve worked with the JavaScript API, you’ll know that it needs a container element which you inject the map into:

<div id=""map""></div>

All you need to do is put your static image inside that container:

<div id=""map"">
   <img src=""http://maps.google.com/maps/api/staticmap[...]"" />
 </div>

And then, in your JavaScript, find the image and remove it. For example, with jQuery you’d simply use:

$('#map img').remove();

Why not use a <noscript> element around the image? You could, and that would certainly work fine for browsers that do not support JavaScript. What that won’t cover, however, is the situation where the browser has JavaScript support but, for whatever reason, the JavaScript doesn’t run. This could be due to network issues, an aggressive corporate firewall, or even just a bug in your code. So for that reason, we put the image in for all browsers that show images, and then remove it when the JavaScript is  successfully running.

See an example in action

About rate limits

The Google Static Map API limits the requests per site viewer – currently at one thousand distinct maps per day per viewer. So, for most sites you really don’t need to worry about the rate limit. Requests for the same tile aren’t normally counted, as the tile has already been generated and is cached. You can embed the images direct from Google and let it worry about the distribution and caching.

In conclusion

As you can see, adding a static map alongside your dynamic map for those users without JavaScript is very easy indeed. There may not be a huge percentage of web visitors browsing without JavaScript but, as we’ve seen, a small percentage of a big number is still a big number. When it’s so easy to add a static map, can you really justify not doing it?",2010,Drew McLellan,drewmclellan,2010-12-01T00:00:00+00:00,https://24ways.org/2010/finding-your-way-with-static-maps/,code
239,Using the WebFont Loader to Make Browsers Behave the Same,"Web fonts give us designers a whole new typographic palette with which to work. However, browsers handle the loading of web fonts in different ways, and this can lead to inconsistent user experiences.

Safari, Chrome and Internet Explorer leave a blank space in place of the styled text while the web font is loading. Opera and Firefox show text with the default font which switches over when the web font has loaded, resulting in the so-called Flash of Unstyled Text (aka FOUT). Some people prefer Safari’s approach as it eliminates FOUT, others think the Firefox way is more appropriate as content can be read whilst fonts download. Whatever your preference, the WebFont Loader can make all browsers behave the same way.

The WebFont Loader is a JavaScript library that gives you extra control over font loading. It was co-developed by Google and Typekit, and released as open source. The WebFont Loader works with most web font services as well as with self-hosted fonts.

The WebFont Loader tells you when the following events happen as a browser downloads web fonts (or loads them from cache):


	when fonts start to download (‘loading’)
	when fonts finish loading (‘active’)
	if fonts fail to load (‘inactive’)


If your web page requires more than one font, the WebFont Loader will trigger events for individual fonts, and for all the fonts as a whole. This means you can find out when any single font has loaded, and when all the fonts have loaded (or failed to do so).

The WebFont Loader notifies you of these events in two ways: by applying special CSS classes when each event happens; and by firing JavaScript events. For our purposes, we’ll be using just the CSS classes.

Implementing the WebFont Loader

As stated above, the WebFont Loader works with most web font services as well as with self-hosted fonts.

Self-hosted fonts

To use the WebFont Loader when you are hosting the font files on your own server, paste the following code into your web page:

<script type=""text/javascript"">
WebFontConfig = {
	custom: { families: ['Font Family Name', 'Another Font Family'],
	urls: [ 'http://yourwebsite.com/styles.css' ] }
};
(function() {
	var wf = document.createElement('script');
	wf.src = ('https:' == document.location.protocol ? 'https' : 'http') + '://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js';
	wf.type = 'text/javascript';
	wf.async = 'true';
	var s = document.getElementsByTagName('script')[0];
	s.parentNode.insertBefore(wf, s);
})();
</script>

Replace Font Family Name and Another Font Family with a comma-separated list of the font families you want to check against, and replace http://yourwebsite.com/styles.css with the URL of the style sheet where your @font-face rules reside.

Fontdeck

Assuming you have added some fonts to a website project in Fontdeck, use the afore-mentioned code for self-hosted solutions and replace http://yourwebsite.com/styles.css with the URL of the <link> tag in your Fontdeck website settings page. It will look something like http://f.fontdeck.com/s/css/xxxx/domain/nnnn.css.

Typekit

Typekit’s JavaScript-based implementation incorporates the WebFont Loader events by default, so you won’t need to include any WebFont Loader code.

Making all browsers behave like Safari

To make Firefox and Opera work in the same way as WebKit browsers (Safari, Chrome, etc.) and Internet Explorer, and thus minimise FOUT, you need to hide the text while the fonts are loading.

While fonts are loading, the WebFont Loader adds a class of wf-loading to the <html> element. Once the fonts have loaded, the wf-loading class is removed and replaced with a class of wf-active (or wf-inactive if all of the fonts failed to load). This means you can style elements on the page while the fonts are loading and then style them differently when the fonts have finished loading.

So, let’s say the text you need to hide while fonts are loading is contained in all paragraphs and top-level headings. By writing the following style rule into your CSS, you can hide the text while the fonts are loading:

.wf-loading h1, .wf-loading p {
	visibility:hidden;
}

Because the wf-loading class is removed once the the fonts have loaded, the visibility:hidden rule will stop being applied, and the text revealed. You can see this in action on this simple example page.

That works nicely across the board, but the situation is slightly more complicated. WebKit doesn’t wait for all fonts to load before displaying text: it displays text elements as soon as the relevant font is loaded. 

To emulate WebKit more accurately, we need to know when individual fonts have loaded, and apply styles accordingly. Fortunately, as mentioned earlier, the WebFont Loader has events for individual fonts too.

When a specific font is loading, a class of the form wf-fontfamilyname-n4-loading is applied. Assuming headings and paragraphs are styled in different fonts, we can make our CSS more specific as follows:

.wf-fontfamilyname-n4-loading h1, 
.wf-anotherfontfamily-n4-loading p {
	visibility:hidden;
}

Note that the font family name is transformed to lower case, with all spaces removed. The n4 is a shorthand for the weight and style of the font family. In most circumstances you’ll use n4 but refer to the WebFont Loader documentation for exceptions.

You can see it in action on this Safari example page (you’ll probably need to disable your cache to see any change occur).

Making all browsers behave like Firefox

To make WebKit browsers and Internet Explorer work like Firefox and Opera, you need to explicitly show text while the fonts are loading. In order to make this happen, you need to specify a font family which is not a web font while the fonts load, like this:

.wf-fontfamilyname-n4-loading h1 { 
    font-family: 'arial narrow', sans-serif; 
}
.wf-anotherfontfamily-n4-loading p { 
    font-family: arial, sans-serif; 
}

You can see this in action on the Firefox example page (again you’ll probably need to disable your cache to see any change occur).

And there’s more

That’s just the start of what can be done with the WebFont Loader. More areas to explore would be tweaking font sizes to reduce the impact of reflowing text and to better cater for very narrow fonts. By using the JavaScript events much more can be achieved too, such as fading in text as the fonts load.",2010,Richard Rutter,richardrutter,2010-12-02T00:00:00+00:00,https://24ways.org/2010/using-the-webfont-loader-to-make-browsers-behave-the-same/,code
240,My CSS Wish List,"I love Christmas. I love walking around the streets of London, looking at the beautifully decorated windows, seeing the shiny lights that hang above Oxford Street and listening to Christmas songs.

I’m not going to lie though. Not only do I like buying presents, I love receiving them too. I remember making long lists that I would send to Father Christmas with all of the Lego sets I wanted to get. I knew I could only get one a year, but I would spend days writing the perfect list.

The years have gone by, but I still enjoy making wish lists. And I’ll tell you a little secret: my mum still asks me to send her my Christmas list every year.

This time I’ve made my CSS wish list. As before, I’d be happy with just one present.

Before I begin…

… this list includes:


	things that don’t exist in the CSS specification (if they do, please let me know in the comments – I may have missed them);
	others that are in the spec, but it’s incomplete or lacks use cases and examples (which usually means that properties haven’t been implemented by even the most recent browsers).


Like with any other wish list, the further down I go, the more unrealistic my expectations – but that doesn’t mean I can’t wish. Some of the things we wouldn’t have thought possible a few years ago have been implemented and our wishes fulfilled (think multiple backgrounds, gradients and transformations, for example).

The list

Cross-browser implementation of font-size-adjust

When one of the fall-back fonts from your font stack is used, rather than the preferred (first) one, you can retain the aspect ratio by using this very useful property. It is incredibly helpful when the fall-back fonts are smaller or larger than the initial one, which can make layouts look less polished.

What font-size-adjust does is divide the original font-size of the fall-back fonts by the font-size-adjust value. This preserves the x-height of the preferred font in the fall-back fonts. Here’s a simple example:

p {
    font-family: Calibri, ""Lucida Sans"", Verdana, sans-serif;
    font-size-adjust: 0.47;
}

In this case, if the user doesn’t have Calibri installed, both Lucida Sans and Verdana will keep Calibri’s aspect ratio, based on the font’s x-height. This property is a personal favourite and one I keep pointing to.

Firefox supported this property from version three. So far, it’s the only browser that does. Fontdeck provides the font-size-adjust value along with its fonts, and has a handy tool for calculating it.

More control over overflowing text

The text-overflow property lets you control text that overflows its container. The most common use for it is to show an ellipsis to indicate that there is more text than what is shown. To be able to use it, the container should have overflow set to something other than visible, and white-space: nowrap:

div {
    white-space: nowrap;
    width: 100%;
    overflow: hidden;
    text-overflow: ellipsis;
}

This, however, only works for blocks of text on a single line. In the wish list of many CSS authors (and in mine) is a way of defining text-overflow: ellipsis on a block of multiple text lines. Opera has taken the first step and added support for the -o-ellipsis-lastline property, which can be used instead of ellipsis. This property is not part of the CSS3 spec, but we could certainly make good use of it if it were…

WebKit has -webkit-line-clamp to specify how many lines to show before cutting with an ellipsis, but support is patchy at best and there is no control over where the ellipsis shows in the text. Many people have spent time wrangling JavaScript to do this for us, but the methods used are very processor intensive, and introduce a JavaScript dependency.

Indentation and hanging punctuation properties

You might notice a trend here: almost half of the items in this list relate to typography. The lack of fine-grained control over typographical detail is a general concern among designers and CSS authors. Indentation and hanging punctuation fall into this category.

The CSS3 specification introduces two new possible values for the text-indent property: each-line; and hanging. each-line would indent the first line of the block container and each line after a forced line break; hanging would invert which lines are affected by the indentation.

The proposed hanging-punctuation property would allow us to specify whether opening and closing brackets and quotes should hang outside the edge of the first and last lines. The specification is still incomplete, though, and asks for more examples and use cases.

Text alignment and hyphenation properties

Following the typographic trend of this list, I’d like to add better control over text alignment and hyphenation properties. The CSS3 module on Generated Content for Paged Media already specifies five new hyphenation-related properties (namely: hyphenate-dictionary; hyphenate-before and hyphenate-after; hyphenate-lines; and hyphenate-character), but it is still being developed and lacks examples.

In the text alignment realm, the new text-align-last property allows you to define how the last line of a block (or a line just before a forced break) is aligned, if your text is set to justify. Its value can be: start; end; left; right; center; and justify. The text-justify property should also allow you to have more control over text set to text-align: justify but, for now, only Internet Explorer supports this.

calc()

This is probably my favourite item in the list: the calc() function. This function is part of the CSS3 Values and Units module, but it has only been implemented by Firefox (4.0). To take advantage of it now you need to use the Mozilla vendor code, -moz-calc().

Imagine you have a fluid two-column layout where the sidebar column has a fixed width of 240 pixels, and the main content area fills the rest of the width available. This is how you could create that using -moz-calc():

#main {
    width: -moz-calc(100% - 240px);
}

Can you imagine how many hacks and headaches we could avoid were this function available in more browsers? Transitions and animations are really nice and lovely but, for me, it’s the ability to do the things that calc() allows you to that deserves the spotlight and to be pushed for implementation.

Selector grouping with -moz-any()

The -moz-any() selector grouping has been introduced by Mozilla but it’s not part of any CSS specification (yet?); it’s currently only available on Firefox 4.

This would be especially useful with the way HTML5 outlines documents, where we can have any number of variations of several levels of headings within numerous types of containers (think sections within articles within sections…).

Here is a quick example (copied from the Mozilla blog post about the article) of how -moz-any() works. Instead of writing:

section section h1, section article h1, section aside h1,
section nav h1, article section h1, article article h1,
article aside h1, article nav h1, aside section h1,
aside article h1, aside aside h1, aside nav h1, nav section h1,
nav article h1, nav aside h1, nav nav h1, {
    font-size: 24px;
}

You could simply write:

-moz-any(section, article, aside, nav)
-moz-any(section, article, aside, nav) h1 {
    font-size: 24px;
}

Nice, huh?

More control over styling form elements

Some are of the opinion that form elements shouldn’t be styled at all, since a user might not recognise them as such if they don’t match the operating system’s controls. I partially agree: I’d rather put the choice in the hands of designers and expect them to be capable of deciding whether their particular design hampers or improves usability.

I would say the same idea applies to font-face: while some fear designers might go crazy and litter their web pages with dozens of different fonts, most welcome the freedom to use something other than Arial or Verdana.

There will always be someone who will take this freedom too far, but it would be useful if we could, for example, style the default Opera date picker:

<input type=""date"" />



or Safari’s slider control (think star movie ratings, for example):

<input type=""range"" min=""0"" max=""5"" step=""1"" value=""3"" />



Parent selector

I don’t think there is one CSS author out there who has never come across a case where he or she wished there was a parent selector. There have been many suggestions as to how this could work, but a variation of the child selector is usually the most popular:

article < h1 {
…
}

One can dream…

Flexible box layout

The Flexible Box Layout Module sounds a bit like magic: it introduces a new box model to CSS, allowing you to distribute and order boxes inside other boxes, and determine how the available space is shared.

Two of my favourite features of this new box model are:


	the ability to redistribute boxes in a different order from the markup
	the ability to create flexible layouts, where boxes shrink (or expand) to fill the available space


Let’s take a quick look at the second case. Imagine you have a three-column layout, where the first column takes up twice as much horizontal space as the other two:

<body>
        <section id=""main"">
        </section>
        <section id=""links"">
        </section>
        <aside>
        </aside>
</body>

With the flexible box model, you could specify it like this:

body {
    display: box;
    box-orient: horizontal;
}
#main {
    box-flex: 2;
}
#links {
    box-flex: 1;
}
aside {
    box-flex: 1;
}

If you decide to add a fourth column to this layout, there is no need to recalculate units or percentages, it’s as easy as that.

Browser support for this property is still in its early stages (Firefox and WebKit need their vendor prefixes), but we should start to see it being gradually introduced as more attention is drawn to it (I’m looking at you…). You can read a more comprehensive write-up about this property on the Mozilla developer blog.

It’s easy to understand why it’s harder to start playing with this module than with things like animations or other more decorative properties, which don’t really break your layouts when users don’t see them. But it’s important that we do, even if only in very experimental projects.

Nested selectors

Anyone who has never wished they could do something like the following in CSS, cast the first stone:

article {
    h1 { font-size: 1.2em; }
    ul { margin-bottom: 1.2em; }
}

Even though it can easily turn into a specificity nightmare and promote redundancy in your style sheets (if you abuse it), it’s easy to see how nested selectors could be useful. CSS compilers such as Less or Sass let you do this already, but not everyone wants or can use these compilers in their projects.

Every wish list has an item that could easily be dropped. In my case, I would say this is one that I would ditch first – it’s the least useful, and also the one that could cause more maintenance problems. But it could be nice.

Implementation of the ::marker pseudo-element

The CSS Lists module introduces the ::marker pseudo-element, that allows you to create custom list item markers. When an element’s display property is set to list-item, this pseudo-element is created.

Using the ::marker pseudo-element you could create something like the following:

Footnote 1:  Both John Locke and his father, Anthony Cooper, are
named after 17th- and 18th-century English philosophers; the real
Anthony Cooper was educated as a boy by the real John Locke.
Footnote 2:  Parts of the plane were used as percussion instruments
and can be heard in the soundtrack.

where the footnote marker is generated by the following CSS:

li::marker {
    content: ""Footnote "" counter(notes) "":"";
    text-align: left;
    width: 12em;
}
li {
    counter-increment: notes;
}

You can read more about how to use counters in CSS in my article from last year.

Bear in mind that the CSS Lists module is still a Working Draft and is listed as “Low priority”. I did say this wish list would start to grow more unrealistic closer to the end…

Variables

The sight of the word ‘variables’ may make some web designers shy away, but when you think of them applied to things such as repeated colours in your stylesheets, it’s easy to see how having variables available in CSS could be useful.

Think of a website where the main brand colour is applied to elements like the main text, headings, section backgrounds, borders, and so on. In a particularly large website, where the colour is repeated countless times in the CSS and where it’s important to keep the colour consistent, using variables would be ideal (some big websites are already doing this by using server-side technology).

Again, Less and Sass allow you to use variables in your CSS but, again, not everyone can (or wants to) use these.

If you are using Less, you could, for instance, set the font-family value in one variable, and simply call that variable later in the code, instead of repeating the complete font stack, like so:

@fontFamily: Calibri, ""Lucida Grande"", ""Lucida Sans Unicode"", Helvetica, Arial, sans-serif;
body {
    font-family: @fontFamily;
}

Other features of these CSS compilers might also be useful, like the ability to ‘call’ a property value from another selector (accessors):

header {
    background: #000000;
}
footer {
    background: header['background'];
}

or the ability to define functions (with arguments), saving you from writing large blocks of code when you need to write something like, for example, a CSS gradient:

.gradient (@start:"""", @end:"""") {
    background: -webkit-gradient(linear, left top, left bottom, from(@start), to(@end));
    background: -moz-linear-gradient(-90deg,@start,@end);
}
button {
    .gradient(#D0D0D0,#9F9F9F);
}

Standardised comments

Each CSS author has his or her own style for commenting their style sheets. While this isn’t a massive problem on smaller projects, where maybe only one person will edit the CSS, in larger scale projects, where dozens of hands touch the code, it would be nice to start seeing a more standardised way of commenting.

One attempt at creating a standard for CSS comments is CSSDOC, an adaptation of Javadoc (a documentation generator that extracts comments from Java source code into HTML). CSSDOC uses ‘DocBlocks’, a term borrowed from the phpDocumentor Project. A DocBlock is a human- and machine-readable block of data which has the following structure:

/**
 * Short description
 *
 * Long description (this can have multiple lines and contain <p> tags
 *
 * @tags (optional)
 */

CSSDOC includes a standard for documenting bug fixes and hacks, colours, versioning and copyright information, amongst other important bits of data.

I know this isn’t a CSS feature request per se; rather, it’s just me pointing you at something that is usually overlooked but that could contribute towards keeping style sheets easier to maintain and to hand over to new developers.

Final notes

I understand that if even some of these were implemented in browsers now, it would be a long time until all vendors were up to speed. But if we don’t talk about them and experiment with what’s available, then it will definitely never happen.

Why haven’t I mentioned better browser support for existing CSS3 properties? Because that would be the same as adding chocolate to your Christmas wish list – you don’t need to ask, everyone knows you want it.

The list could go on. There are dozens of other things I would love to see integrated in CSS or further developed. These are my personal favourites: some might be less useful than others, but I’ve wished for all of them at some point.

Part of the research I did while writing this article was asking some friends what they would add to their lists; other than a couple of items I already had in mine, everything else was different. I’m sure your list would be different too. So tell me, what’s on your CSS wish list?",2010,Inayaili de León Persson,inayailideleon,2010-12-03T00:00:00+00:00,https://24ways.org/2010/my-css-wish-list/,code
224,Go Forth and Make Awesomeness,"We’ve all dreamed of being a superhero: maybe that’s why we’ve ended up on the web—a place where we can do good deeds and celebrate them on a daily basis. 

Wear your dreams

At age four, I wore my Wonder Woman Underoos around my house, my grandparents’ house, our neighbor’s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes—no place to earn a degree in how to save the world from looming evil. Instead, I—like everyone else—was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world.

Intend your goodness

Random acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can’t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can’t we do the same thing?

As a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good.

Here are some examples:

	slowing down to allow another driver in before me from the highway on-ramp
	bringing a co-worker their favorite kind of coffee or tea
	sharing my umbrella on a rainy day
	holding a door open for someone with full hands
	listening intently when someone shares a story
	complimenting someone on a job well done
	thanking someone for a job well done
	leaving a constructive, or even supportive comment on someone’s blog


As you can see, these acts are simple. Doing good and being kind is partially about being aware—aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives.

Take a bite out of the Apple

With some thought, we can weave this type of thinking and action into our business choices. We can take the simple acts of kindness concept and amplify it a bit. With this amplification, we can be a new kind of superhero.

In 1997, during a presentation, Steve Jobs stated Apple’s core value in a simple, yet powerful, sentence:


	We believe that people with passion can change the world for the better.


Apple fan or not, those are powerful words.

Define your core

Every organization must define its core values. Core values help us to frame, recognize, and understand the principles our organization embodies and practices. It doesn’t matter if you’re starting a new organization or you want to define values within an existing organization. Even if you’re a freelancer, defining core values will help guide your decisions and actions.

If you can, work as a team to define core values. Gather the people who are your support system—your business partners, your colleagues, and maybe even a trusted client—this is now your core value creation team. Have a brainstorming session with your team. Let ideas flow. Give equal weight to the things people say. You may not hear everything you thought you might hear—that’s OK. You want the session to be free-flowing and honest. Ask yourself and your team questions like:


	What do you think my/our/your core values are?
	What do you think my/our/your priorities are?
	What do you think my/our/your core values should be?
	What do you think my/our/your priorities should be?
	How do you think I/we should treat customers, clients, and each other?
	How do we want others to treat us?
	What are my/our/your success stories?
	What has defined these experiences as successful?


From this brainstorming session, you will craft your superhero code of conduct. You will decide what you will and will not do. You will determine how you will and will not act. You’re setting the standards that you will live and work by—so don’t take this exercise lightly. Take your time. Use the exercise as a way to open a discussion about values. Find out what you and your team believe in. Set these values and keep them in place. Write them down and share these with your team and with the world. By sharing your core values, you hold yourself more accountable to them. You also send a strong message to the rest of the world about what type of organization you are and what you believe in. Other organizations and people may decide to align or not to align themselves with you because of your core values. This is good. Chances are, you’ll be happier and more profitable if you work with other organizations and people who share similar core values.

 Photo: Laura Winn

During your brainstorming session, list keywords. Don’t edit. Allow things to take their course. Some examples of keywords might be:

Ability · Achievement · Adventure · Ambition · Altruism · Awareness · Balance · Caring · Charity · Citizenship · Collaboration · Commitment · Community · Compassion · Consideration · Cooperation · Courage · Courtesy · Creativity · Democracy · Dignity · Diplomacy · Discipline · Diversity · Education · Efficiency · Energy · Equality · Excellence · Excitement · Fairness · Family · Freedom · Fun · Goodness · Gratefulness · Growth · Happiness · Harmony · Helping · Honor · Hope · Humility · Humor · Imagination · Individuality · Innovation · Integrity · Intelligence · Joy · Justice · Kindness · Knowledge · Leadership · Learning · Loyalty · Meaning · Mindfulness · Moderation · Modesty · Nurture · Openness · Organization · Passion · Patience · Peace · Planning · Principles · Productivity · Purpose · Quality · Reliability · Respectfulness · Responsibility · Security · Sensitivity · Service · Sharing · Simplicity · Stability · Tolerance · Transparency · Trust · Truthfulness · Understanding · Unity · Variety · Vision · Wisdom

After you have a list of keywords, create your core values statement using the themes from your brainstorming session. There are no rules: while above, Steve Jobs summed up Apple’s core values in one sentence, Zappos has ten core values:


	Deliver WOW Through Service
	Embrace and Drive Change
	Create Fun and A Little Weirdness
	Be Adventurous, Creative, and Open-Minded
	Pursue Growth and Learning
	Build Open and Honest Relationships With Communication
	Build a Positive Team and Family Spirit
	Do More With Less
	Be Passionate and Determined
	Be Humble


To see how Zappos’ employees embrace these core values, watch the video they created and posted on their website.

Dog food is yummy

Although I find merit in every keyword listed, I’ve distilled my core values to their simplest form:

Make awesomeness. Do good.

How do you make awesomeness and do good? You need ambition, balance, collaboration, commitment, fun, and you need every keyword listed to support these actions. Again, there are no rules: your core values can be one sentence or a bulleted list. What matters is being true to yourself and creating core values that others can understand.  Before I start any project I ask myself: is there a way to make awesomeness and to do good? If the answer is “yes,” I embrace the endeavor because it aligns with my core values. If the answer is “no,” I move on to a project that supports my core values.

Unleash your powers

Although every organization will craft different core values, I imagine that you want to be a superhero and that you will define “doing good” (or something similar) as one of your core values. Whether you work by yourself or with a team, you can use the web as a tool to help do good. It can be as simple as giving a free hug, or something a little more complex to help others and help your organization meet the bottom line. Some interesting initiatives that use the web to do good are:


	Yahoo!: How Good Grows
	Desigual: Happy Hunters
	Edge Shave Gel: Anti-irritation campaign




Knowing your underlying desire to return to your Underoos-and-cape-sporting childhood and knowing that you don’t always have the opportunity to develop an entire initiative to “do good,” remember that as writers, designers, and developers, we can perform superhero acts on a daily basis by making content, design, and development accessible to the greatest number of people. By considering other people’s needs, we are intentionally performing acts of kindness—we’re doing good. There are many ways to write, design, and develop websites—many of which will be discussed in other 24ways.org articles. As we make content, design, and development decisions—as we develop campaigns and initiatives—we need to keep our core values in mind. It’s easy to make a positive difference in the world. Just be the superhero you’ve always wanted to be. Go forth and make awesomeness.

If you would like to do good today, support The United Nations Children’s Fund, an organization that works for children’s rights, their survival, development and protection, by purchasing this year’s 24 ways Annual 2010 created by Five Simple Steps. All proceeds go to UNICEF.",2010,Leslie Jensen-Inman,lesliejenseninman,2010-12-04T00:00:00+00:00,https://24ways.org/2010/go-forth-and-make-awesomeness/,business
217,Beyond Web Mechanics – Creating Meaningful Web Design,"It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’.

Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense. 

I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.

Being human

As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it’s an expression of who they are. You know that old phrase, ‘Don’t judge a book by its cover’?  Well, the problem is that people do, so it’s important we get the cover right.

Much is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It’s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it’s far more likely they’ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it’s so important to create a visual experience that actually means something to the user. 

Meaningful design

When we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.

Using a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they’re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. 

By establishing a website’s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can’t come up with a reason better than “I saw it on another website”, it’s probably a poor application of style.

Design and style

There are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It’s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn’t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard – it’s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. 

No compromise necessary

Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.

Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together.  It’s combining these elements of design successfully that makes for the best web design in the world.",2010,Mike Kus,mikekus,2010-12-05T00:00:00+00:00,https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/,design
233,Wrapping Things Nicely with HTML5 Local Storage,"HTML5 is here to turn the web from a web of hacks into a web of applications – and we are well on the way to this goal. The coming year will be totally and utterly awesome if you are excited about web technologies.

This year the HTML5 revolution started and there is no stopping it. For the first time all the browser vendors are rallying together to make a technology work. The new browser war is fought over implementation of the HTML5 standard and not over random additions. We live in exciting times.

Starting with a bang

As with every revolution there is a lot of noise with bangs and explosions, and that’s the stage we’re at right now. HTML5 showcases are often CSS3 showcases, web font playgrounds, or video and canvas examples.

This is great, as it gets people excited and it gives the media something to show. There is much more to HTML5, though. Let’s take a look at one of the less sexy, but amazingly useful features of HTML5 (it was in the HTML5 specs, but grew at such an alarming rate that it warranted its own spec): storing information on the client-side.

Why store data on the client-side?

Storing information in people’s browsers affords us a few options that every application should have:


	You can retain the state of an application – when the user comes back after closing the browser, everything will be as she left it. That’s how ‘real’ applications work and this is how the web ones should, too.
	You can cache data – if something doesn’t change then there is no point in loading it over the Internet if local access is so much faster
	You can store user preferences – without needing to keep that data on your server at all.


In the past, storing local data wasn’t much fun.

The pain of hacky browser solutions

In the past, all we had were cookies. I don’t mean the yummy things you get with your coffee, endorsed by the blue, furry junkie in Sesame Street, but the other, digital ones. Cookies suck – it isn’t fun to have an unencrypted HTTP overhead on every server request for storing four kilobytes of data in a cryptic format. It was OK for 1994, but really neither an easy nor a beautiful solution for the task of storing data on the client.

Then came a plethora of solutions by different vendors – from Microsoft’s userdata to Flash’s LSO, and from Silverlight isolated storage to Google’s Gears. If you want to know just how many crazy and convoluted ways there are to store a bit of information, check out Samy’s evercookie.

Clearly, we needed an easier and standardised way of storing local data.

Keeping it simple – local storage

And, lo and behold, we have one. The local storage API (or session storage, with the only difference being that session data is lost when the window is closed) is ridiculously easy to use. All you do is call a few methods on the window.localStorage object – or even just set the properties directly using the square bracket notation:

if('localStorage' in window && window['localStorage'] !== null){
	var store = window.localStorage;

	// valid, API way
		store.setItem(‘cow’,‘moo’);
		console.log(
		store.getItem(‘cow’)
	); // => ‘moo’

	// shorthand, breaks at keys with spaces
		store.sheep = ‘baa’ 
		console.log(
		store.sheep 
	); // ‘baa’

	// shorthand for all
		store[‘dog’] = ‘bark’
		console.log(
		store[‘dog’]
	); // => ‘bark’

}

Browser support is actually pretty good: Chrome 4+; Firefox 3.5+; IE8+; Opera 10.5+; Safari 4+; plus iPhone 2.0+; and Android 2.0+. That should cover most of your needs. Of course, you should check for support first (or use a wrapper library like YUI Storage Utility or YUI Storage Lite).

The data is stored on a per domain basis and you can store up to five megabytes of data in localStorage for each domain.

Strings attached

By default, localStorage only supports strings as storage formats. You can’t store results of JavaScript computations that are arrays or objects, and every number is stored as a string. This means that long, floating point numbers eat into the available memory much more quickly than if they were stored as numbers.

var cowdesc = ""the cow is of the bovine ilk, ""+
		""one end is for the moo, the ""+
		""other for the milk"";

var cowdef = {
	ilk“bovine”,
	legs,
	udders,
	purposes
		front“moo”,
		end“milk”
	}
};

window.localStorage.setItem(‘describecow’,cowdesc);
console.log(
	window.localStorage.getItem(‘describecow’)
); // => the cow is of the bovine… 

window.localStorage.setItem(‘definecow’,cowdef);
console.log(
	window.localStorage.getItem(‘definecow’)
); // => [object Object] = bad!

This limits what you can store quite heavily, which is why it makes sense to use JSON to encode and decode the data you store:

var cowdef = {
	""ilk"":""bovine"",
	""legs"":4,
	""udders"":4,
	""purposes"":{
	""front"":""moo"",
	""end"":""milk""
	}
};

window.localStorage.setItem(‘describecow’,JSON.stringify(cowdef));
console.log(
	JSON.parse(
		window.localStorage.getItem(‘describecow’)
	)
); // =>  Object { ilk=“bovine”,  more…}

You can also come up with your own formatting solutions like CSV, or pipe | or tilde ~ separated formats, but JSON is very terse and has native browser support.

Some use case examples

The simplest use of localStorage is, of course, storing some data: the current state of a game; how far through a multi-form sign-up process a user is; and other things we traditionally stored in cookies. Using JSON, though, we can do cooler things.

Speeding up web service use and avoiding exceeding the quota

A lot of web services only allow you a certain amount of hits per hour or day, and can be very slow. By using localStorage with a time stamp, you can cache results of web services locally and only access them after a certain time to refresh the data.

I used this technique in my An Event Apart 10K entry, World Info, to only load the massive dataset of all the world information once, and allow for much faster subsequent visits to the site. The following screencast shows the difference:



For use with YQL (remember last year’s 24 ways entry?), I’ve built a small script called YQL localcache that wraps localStorage around the YQL data call. An example would be the following:

yqlcache.get({
	yql: 'select * from flickr.photos.search where text=""santa""',
	id: 'myphotos',
	cacheage: ( 60*60*1000 ),
	callback: function(data) {
		console.log(data);
	}
});

This loads photos of Santa from Flickr and stores them for an hour in the key myphotos of localStorage. If you call the function at various times, you receive an object back with the YQL results in a data property and a type property which defines where the data came from – live is live data, cached means it comes from cache, and freshcache indicates that it was called for the first time and a new cache was primed. The cache will work for an hour (60×60×1,000 milliseconds) and then be refreshed. So, instead of hitting the YQL endpoint over and over again, you hit it once per hour.

Caching a full interface

Another use case I found was to retain the state of a whole interface of an application by caching the innerHTML once it has been rendered. I use this in the Yahoo Firehose search interface, and you can get the full story about local storage and how it is used in this screencast:



The stripped down code is incredibly simple (JavaScript with PHP embed):

// test for localStorage support
if(('localStorage' in window) && window['localStorage'] !== null){

var f = document.getElementById(‘mainform’);
// test with PHP if the form was sent (the submit button has the name “sent”)


	// get the HTML of the form and cache it in the property “state”
	localStorage.setItem(‘state’,f.innerHTML);

// if the form hasn’t been sent…


	// check if a state property exists and write back the HTML cache
	if(‘state’ in localStorage){
		f.innerHTML = localStorage.getItem(‘state’);  
	}

	

}

Other ideas

In essence, you can use local storage every time you need to speed up access. For example, you could store image sprites in base-64 encoded datasets instead of loading them from a server. Or you could store CSS and JavaScript libraries on the client. Anything goes – have a play.

Issues with local and session storage

Of course, not all is rainbows and unicorns with the localStorage API. There are a few niggles that need ironing out. As with anything, this needs people to use the technology and raise issues. Here are some of the problems:


	Inadequate information about storage quota – if you try to add more content to an already full store, you get a QUOTA_EXCEEDED_ERR and that’s it. There’s a great explanation and test suite for localStorage quota available.
	Lack of automatically expiring storage – a feature that cookies came with. Pamela Fox has a solution (also available as a demo and source code)
	Lack of encrypted storage – right now, everything is stored in readable strings in the browser.


Bigger, better, faster, more!

As cool as the local and session storage APIs are, they are not quite ready for extensive adoption – the storage limits might get in your way, and if you really want to go to town with accessing, filtering and sorting data, real databases are what you’ll need. And, as we live in a world of client-side development, people are moving from heavy server-side databases like MySQL to NoSQL environments.

On the web, there is also a lot of work going on, with Ian Hickson of Google proposing the Web SQL database, and Nikunj Mehta, Jonas Sicking (Mozilla), Eliot Graff (Microsoft) and Andrei Popescu (Google) taking the idea beyond simply replicating MySQL and instead offering Indexed DB as an even faster alternative.

On the mobile front, a really important feature is to be able to store data to use when you are offline (mobile coverage and roaming data plans anybody?) and you can use the Offline Webapps API for that.

As I mentioned at the beginning, we have a very exciting time ahead – let’s make this web work faster and more reliably by using what browsers offer us. For more on local storage, check out the chapter on Dive into HTML5.",2010,Christian Heilmann,chrisheilmann,2010-12-06T00:00:00+00:00,https://24ways.org/2010/html5-local-storage/,code
222,Golden Spirals,"As building blocks go, the rectangle is not one to overwhelm the designer with decisions. On the face of it, you have two options: you can set the width, and the height. But despite this apparent simplicity, there are combinations of width and height that can look unbalanced. If a rectangle is too tall and slim, it might appear precarious. If it is not tall enough, it may simply look flat. But like a guitar string that’s out of tune, you can tweak the proportions little by little until a rectangle feels, as Goldilocks said, just right.

A golden rectangle has its height and width in the golden ratio, which is approximately 1:1.618. These proportions have long been recognised as being aesthetically harmonious. Whether through instruction or by intuition, artists have understood how to exploit these proportions over the centuries. Examples can be found in classical architecture, medieval book construction, and even in the recent #newtwitter redesign.

A mathematical curiosity







The golden rectangle is unique, in that if you remove a square section from it, what is left behind is itself a golden rectangle. The removal of a square can be repeated on the rectangle that is left behind, and then repeated again, as many times as you like. This means that the golden rectangle can be treated as a building block for recursive patterns. In this article, we will exploit this property to build a golden spiral, using only HTML and CSS.

The markup

The HTML we’ll use for this study is simply a series of nested <div>s.

<body>
	<div id=""container"">
		<div class=""cycle"">
			<div>
				<div>
					<div>
						<div class=""cycle"">
							<div>
								<div>
									<div>
										<div class=""cycle"">
											<div>
												<div>
													<div>
														<div class=""cycle""></div>
													</div>
												</div>
											</div>
										</div>
									</div>
								</div>
							</div>
						</div>
					</div>
				</div>
			</div>
		</div>
	</div>
</body>

The first of these has the class cycle, and so does every fourth ancestor thereafter. The spiral completes a cycle every four steps, so this class allows styles to be reused on <div>s that appear at the same position in each cycle.

Golden proportions

To create our spiral we are going to exploit the unique properties of the golden rectangle, so our first priority is to ensure that we have a golden rectangle to begin with. If we pick a length for the short edge – say, 288 pixels – we can then calculate the length of the long edge by multiplying this value by 1.618. In this case, 288 × 1.618 = 466, so our starting point will be a <div> with these properties:

#container > div {
  width: 466px;
  height: 288px;
}

The greater than symbol is used here to single out the immediate child of the #container element, without affecting the grandchild or any of the more distant descendants.

We could go on to specify the precise pixel dimensions of every child element, but that means doing a lot of sums. It would be much easier if we just specified the dimensions for each element as a percentage of the width and height of its parent. This also has the advantage that if you change the size of the outermost container, all nested elements would be resized automatically – something that we shall exploit later.







The approximate value of 38.2% can be derived from (100 × 1 − phi) ÷ phi, where the Greek letter phi (ϕ) stands for the golden ratio. The value of phi can be expressed as phi = (1 + √5 ) ÷ 2, which is approximately 1.618. You don’t have to understand the derivation to use it. Just remember that if you start with a golden rectangle, you can slice 38.2% from it to create a new golden rectangle.

This can be expressed in CSS quite simply:

.cycle,
.cycle > div > div {
  height: 38.2%;
  width: 100%;
}
.cycle > div,
.cycle > div > div > div {
  width: 38.2%;
  height: 100%;
}

You can see the result so far by visiting Demo One. With no borders or shading, there is nothing to see yet, so let’s address that next.

Shading with transparency

We’ll need to apply some shading to distinguish each segment of the spiral from its neighbours. We could start with a white background, then progress through shades of grey: #eee, #ddd, #ccc and so on, but this means hard-coding the background-color for every element. A more elegant solution would be to use the same colour for every element, but to make each one slightly transparent.

The nested <div>s that we are working with could be compared to layers in Photoshop. By applying a semi-transparent shade of grey, each successive layer can build on top of the darker layers beneath it. The effect accumulates, causing each successive layer to appear slightly darker than the last. In his 2009 article for 24 ways, Drew McLellan showed how to create a semi-transparent effect by working with RGBA colour. Here, we’ll use the colour black with an alpha value of 0.07.

#container div { background-color: rgba(0,0,0,0.07) }

Note that I haven’t used the immediate child selector here, which means that this rule will apply to all <div> elements inside the #container, no matter how deeply nested they are. You can view the result in Demo Two. As you can see, the golden rectangles alternate between landscape and portrait orientation.



Demo Three).



CSS3 specification indicates that a percentage can be used to set the border-radius property, but using percentages does not achieve consistent results in browsers today. Luckily, if you specify a border-radius in pixels using a value that is greater than the width and height of the element, then the resulting curve will use the shorter length side as its radius. This produces exactly the effect that we want, so we’ll use an arbitrarily high value of 10,000 pixels for each border-radius:

.cycle {
  border-radius: 0px;
  border-bottom-left-radius: 10000px;
}
.cycle > div {
  border-radius: 0px;
  border-bottom-right-radius: 10000px;
}
.cycle > div > div {
  border-radius: 0px;
  border-top-right-radius: 10000px;
}
.cycle > div > div > div {
  border-radius: 0px;
  border-top-left-radius: 10000px;
}

Note that the specification for the border-radius property is still in flux, so it is advisable to use vendor-specific prefixes. I have omitted them from the example above for the sake of clarity, but if you view source on Demo Four then you’ll see that the actual styles are not quite as brief.







Filling the available space

We have created an approximation of the Golden Spiral using only HTML and CSS. Neat! It’s a shame that it occupies just a fraction of the available space. As a finishing touch, let’s make the golden spiral expand or contract to use the full space available to it.

Ideally, the outermost container should use the full available width or height that could accomodate a rectangle of golden proportions. This behaviour is available for background images using the “ background-size: contain; property, but I know of no way to make block level HTML elements behave in this fashion (if I’m missing something, please enlighten me). Where CSS fails to deliver, JavaScript can usually provide a workaround. This snippet requires jQuery:

$(document).ready(function() {
	var phi = (1 + Math.sqrt(5))/2;

	$(window).resize(function() {
		var goldenWidth  = windowWidth  = $(this).width(),
			goldenHeight = windowHeight = $(this).height();

		if (windowWidth/windowHeight > phi) {
			// panoramic viewport – use full height
			goldenWidth  = windowHeight * phi;
		} else {
			// portrait viewport  – use full width
			goldenHeight = windowWidth / phi;
		};

	$(""#container > div.cycle"")
		.width(goldenWidth)
		.height(goldenHeight);

	}).resize();

});

You can view the result by visiting Demo Five.







Is it just me, or can you see an elephant in there?

You can probably think of many ways to enhance this further, but for this study we’ll leave it there. It has been a good excuse to play with proportions, positioning and the immediate child selector, as well as new CSS3 features such as border-radius and RGBA colours. If you are not already designing with golden proportions, then perhaps this will inspire you to begin.",2010,Drew Neil,drewneil,2010-12-07T00:00:00+00:00,https://24ways.org/2010/golden-spirals/,design
221,"“Probably, Maybe, No”: The State of HTML5 Audio","With the hype around HTML5 and CSS3 exceeding levels not seen since 2005’s Ajax era, it’s worth noting that the excitement comes with good reason: the two specifications render many years of feature hacks redundant by replacing them with native features. For fun, consider how many CSS2-based rounded corners hacks you’ve probably glossed over, looking for a magic solution. These days, with CSS3, the magic is border-radius (and perhaps some vendor prefixes) followed by a coffee break.

CSS3’s border-radius, box-shadow, text-shadow and gradients, and HTML5’s <canvas>, <audio> and <video> are some of the most anticipated features we’ll see put to creative (ab)use as adoption of the ‘new shiny’ grows. Developers jumping on the cutting edge are using subsets of these features to little detriment, in most cases. The more popular CSS features are design flourishes that can degrade nicely, but the current audio and video implementations in particular suffer from a number of annoyances.

The new shiny: how we got here

Sound involves one of the five senses, a key part of daily life for most – and yet it has been strangely absent from HTML and much of the web by default. From a simplistic perspective, it seems odd that HTML did not include support for the full multimedia experience earlier, despite the CD-ROM-based craze of the early 1990s. In truth, standards like HTML can take much longer to bake, but eventually deliver the promise of a lowered barrier to entry, consistent implementations and shiny new features now possible ‘for free’ just about everywhere.

<img> was introduced early and naturally to HTML, despite having some opponents at the time. Perhaps <audio> and <video> were avoided, given the added technical complexity of decoding various multi-frame formats, plus the hardware and bandwidth limitations of the era. Perhaps there were quarrels about choosing a standard format or – more simply – maybe these elements just weren’t considered to be applicable to the HTML-based web at the time. In any event, browser plugins from programs like RealPlayer and QuickTime eventually helped to fill the in-page audio/video gap, handling <object> and <embed> markup which pointed to .wav, .avi, .rm or .mov files. Suffice it to say, the experience was inconsistent at best and, on the standards side of the fence right now, so is HTML5 in terms of audio and video.

: the theory

As far as HTML goes, the code for <audio> is simple and logical. Just as with <img>, a src attribute specifies the file to load. Pretty straightforward – sounds easy, right?

<audio src=""mysong.ogg"" controls>
	<!-- alternate content for unsupported case -->
	Download <a href=""mysong.ogg"">mysong.ogg</a>;
</audio>

Ah, if only it were that simple. The first problem is that the OGG audio format, while ‘free’, is not supported by some browsers. Conversely, nor is MP3, despite being a de facto standard used in all kinds of desktop software (and hardware). In fact, as of November 2010, no single audio format is commonly supported across all major HTML5-enabled browsers.

What you end up writing, then, is something like this:

<audio controls>
	<source src=""mysong.mp3"" />
	<source src=""mysong.ogg"" />
	<!-- alternate content for unsupported case, maybe Flash, etc. -->
	Download <a href=""mysong.ogg"">mysong.ogg</a> or <a href=""mysong.mp3"">mysong.mp3</a>
</audio>

Keep in mind, this is only a ‘first class’ experience for the HTML5 case; also, for non-supported browsers, you may want to look at another inline player (object/embed, or a JavaScript plus Flash API) to have inline audio. You can imagine the added code complexity in the case of supporting ‘first class’ experiences for older browsers, too.

: the caveats

With <img>, you typically don’t have to worry about format support – it just works – and that’s part of what makes a standard wonderful. JPEG, PNG, BMP, GIF, even TIFF images all render just fine if for no better reason, perhaps, than being implemented during the ‘wild west’ days of the web. The situation with <audio> today reflects a very different – read: business-aware – environment in 2010. (Further subtext: There’s a lot of [potential] money involved.) Regrettably, this is a collision of free and commercial interests, where the casualty is ultimately the user. Second up in the casualty list is you, the developer, who has to write additional code around this fragmented support.

The HTML5 audio API as implemented in JavaScript has one of the most un-computer-like responses I’ve ever seen, and inspired the title of this post. Calling new Audio().canPlayType('audio/mp3'), which queries the system for format support according to a MIME type, is supposed to return one of “probably”, “maybe”, or “no”. Sometimes, you’ll just get a null or empty string, which is also fun. A “maybe” response does not guarantee that a format will be supported; sometimes audio/mp3 gives “maybe,” but then audio/mpeg; codecs=""mp3"" will give a more-solid “probably” response. This can vary by browser or platform, too, depending on native support – and finally, the user may also be able to install codecs, extending support to include other formats. (Are you excited yet?)

Damn you, warring formats!

New market and business opportunities go hand-in-hand with technology developments. What we have here is certainly not failure to communicate; rather, we have competing parties shouting loudly in public in attempts to influence mindshare towards a de facto standard for audio and video. Unfortunately, the current situation means that at least two formats are effectively required to serve the majority of users correctly.

As it currently stands, we have the free and open source software camp of OGG Vorbis/WebM and its proponents (notably, Mozilla, Google and Opera in terms of browser makers), up against the non-free, proprietary and ‘closed’ camp of MP3 and MPEG4/HE-AAC/H.264 – which is where you’ll find commitments from Apple and Microsoft, among others. Apple is likely in with H.264 for the long haul, given its use of the format for its iTunes music store and video offerings.

It is generally held that H.264 is a technically superior format in terms of file size versus quality, but it involves intellectual property and, in many use cases, requires licensing fees. To be fair, there is a business model with H.264 and much has been invested in its development, but this approach is not often the kind that wins over the web. On that front, OGG/WebM may eventually win for being a ‘free’ format that does not involve a licensing scheme.

Closed software and tools ideologically clash with the open nature of the web, which exists largely thanks to free and open technology. Because of philosophical and business reasons, support for audio and video is fragmented across browsers adopting HTML5 features. It does not help that a large amount of audio and video currently exists in non-free MP3 and MPEG-4 formats. Adoption of <audio> and <video> may be slowed, since it is more complex than <img> and may feel ‘broken’ to developers when edge cases are encountered. Furthermore, the HTML5 spec does not mandate a single required format. The end result is that, as a developer, you must currently provide at least both MP3 and OGG, for example, to serve most existing HTML5-based user agents.

Transitioning to 



There will be some growing pains as developers start to pick up the new HTML5 shiny, while balancing the needs of current and older agents that don’t support either <audio> or the preferred format you may choose (for example, MP3). In either event, Flash or other plugins can be used as done traditionally within HTML4 documents to embed and play the relevant audio.



The SoundManager 2 page player demo in action.



Ideally, HTML5 audio should be used whenever possible with Flash as the backup option. A few JavaScript/Flash-based audio player projects exist which balance the two; in attempting to tackle this problem, I develop and maintain SoundManager 2, a JavaScript sound API which transparently uses HTML5 Audio() and, if needed, Flash for playing audio files. The internals can get somewhat ugly, but the transition between HTML4 and HTML5 is going to be just that – and even with HTML5, you will need some form of format fall-back in addition to graceful degradation.

It may be safest to fall back to MP3/MP4 formats for inline playback at this time, given wide support via Flash, some HTML5-based browsers and mobile devices. Considering the amount of MP3/MP4 media currently available, it is wiser to try these before falling through to a traditional file download process.

Early findings

Here is a brief list of behavioural notes, annoyances, bugs, quirks and general weirdness I have found while playing with HTML5-based audio at time of writing (November 2010):

Apple iPad/iPhone (iOS 4, iPad 3.2+)


	Only one sound can be played at a time. If a second sound starts, the first is stopped.
	No auto-play allowed. Sounds follow the pop-up window security model and can only be started from within a user event handler such as onclick/touch, and so on. Otherwise, playback attempts silently fail.
	Once started, a sequence of sounds can be created or played via the ‘finish’ event of the previous sound (for example, advancing through a playlist without interaction after first track starts).
	iPad, iOS 3.2: Occasional ‘infinite loop’ bug seen where audio does not complete and stop at a sound’s logical end – instead, it plays again from the beginning. Might be specific to example file format (HE-AAC) encoded from iTunes.


Apple Safari, OS X Snow Leopard 10.6.5


	Critical bug: Safari 4 and 5 intermittently fail to load or play HTML5 audio on Snow Leopard due to bug(s) in QuickTime X and/or other underlying frameworks. Known Apple ‘radar’ bug: bugs.webkit.org #32159 (see also, test case.) Amusing side note: Safari on Windows is fine.


Apple Safari, Windows


	Food for thought: if you download “Safari” alone on Windows, you will not get HTML5 audio/video support (tested in WinXP). You need to download “Safari + QuickTime” to get HTML5 audio/video support within Safari. (As far as I’m aware, Chrome, Firefox and Opera either include decoders or use system libraries accordingly. Presumably IE 9 will use OS-level APIs.)


General Quirks


	Seeking and loading, ‘progress’ events, and calculating bytes loaded versus bytes total should not be expected to be linear, as users can arbitrarily seek within a sound. It appears that some support for HTTP ranges exists, which adds a bit of logic to UI code. Browsers seem to vary slightly in their current implementations of these features.
	The onload event of a sound may be of little relevance, if non-linear loading is involved (see above note re: seeking).
	Interestingly (perhaps I missed it), the current spec does not seem to specify a panning or left/right channel mix option.
	The preload attribute values may vary slightly between browsers at this time.


Upcoming shiny: HTML5 Audio Data API




	With access to audio data, you can incorporate waveform and spectrum elements that make your designs react to music.



The HTML5 audio spec does a good job covering the basics of playback, but did not initially get into manipulation or generation of audio on-the-fly, something Flash has had for a number of years now. What if JavaScript could create, monitor and change audio dynamically, like a sort of audio <canvas> element? With that kind of capability, many dynamic audio processing features become feasible and, when combined with other media, can make for some impressive demos.

What started as a small idea among a small group of audio and programming enthusiasts grew to inspire a W3C audio incubator group, and continued to establish the Mozilla Audio Data API. Contributors wrote a patch for Firefox which was reviewed and revised, and is now slated to be in the public release of Firefox 4. Some background and demos are also detailed in an article from the BBC R&D blog.

There are plenty of live demos to see, which give an impression of the new creative ideas this API enables. Many concepts are not new in themselves, but it is exciting to see this sort of thing happening within the native browser context.

Mozilla is not alone in this effort; the WebKit folks are also working on a JavaScriptAudioNode interface, which implements similar audio buffering and sample elements.

The future?

It is my hope that we’ll see a common format emerge in terms of support across the major browsers for both audio and video; otherwise, support will continue to be fragmented and mildly frustrating to develop for, and that can impede growth of the feature. It’s a big call, but if <img> had lacked a common format back in the wild west era, I doubt the web would have grown to where it is today.

Complaints and nitpicks aside, HTML5 brings excellent progress on the browser multimedia front, and the first signs of native support are a welcome improvement given all audio and video previously relied on plugins. There is good reason to be excited. While there is room for more, support could certainly be much worse – and as tends to happen with specifications, the implementations targeting them should improve over time.

Note: Thanks to Nate Koechley, who suggested the Audio().canPlayType() response be part of the article title.",2010,Scott Schiller,scottschiller,2010-12-08T00:00:00+00:00,https://24ways.org/2010/the-state-of-html5-audio/,code
236,Extreme Design,"Recently, I set out with twelve other designers and developers for a 19th century fortress on the Channel Island of Alderney. We were going to /dev/fort, a sort of band camp for geeks. Our cohort’s mission: to think up, build and finish something – without readily available internet access.

 Alderney runway, photo by Chris Govias



Wait, no internet?

Well, pretty much. As the creators of /dev/fort James Aylett and Mark Norman Francis put it: “Imagine a place with no distractions – no IM, no Twitter”. But also no way to quickly look up a design pattern, code sample or source material. Like packing for camping, /dev/fort means bringing everything you’ll need on your back or your hard drive: from long johns to your favourite icon set.

We got to work the first night discussing ideas for what we wanted to build. By the time breakfast was cleared up the next morning, we’d settled on Russ’s idea to make the Apollo 13 (PDF) transcript accessible. Days two and three were spent collaboratively planning (KJ style) what features we wanted to build, and unravelling the larger UX challenges of the project. The next five days were spent building it. Within 36 hours of touchdown at Southampton Airport, we launched our creation: spacelog.org

The weather was cold, the coal fire less than ideal, food and supplies a hike away, and the process lightning-fast. A week of designing under extreme circumstances called for an extreme process. Some of this was driven by James’s and Norm’s experience running these things, but a lot of it materialised while we were there – especially for our three-strong design team (myself, Gavin O’ Carroll and Chris Govias) who, though we knew each other, had never worked together as a group in this kind of scenario before.

The outcome was a pretty spectacular process, with a some key takeaways useful for any small group trying to build something quickly.

What it’s like inside the fort

/dev/fort has the pressure and pace of a hack day without being a hack day – primarily, no workshops or interruptions‚ but also a different mentality. While hack days are typically developer-driven with a ‘hack first, design later (if at all)’ attitude, James was quick to tell the team to hold off from writing any code until we had a plan. This put a healthy pressure on the design and product folks to slash through the UX problems before we started building.

While the fort had definitely more of a hack day feel, all of us were familiar with Agile methods, so we borrowed a few useful techniques such as morning stand-ups and an emphasis on teamwork. We cut some really good features to make our launch date, and chunked the work based on user goals, iterating as we went.

What made this design process work?

A golden ratio of teams

My personal experience both professionally and in free-form situations like this, is a tendency to get/hire a designer. Leaders of businesses, founders of start-ups, organisers of events: one designer is not enough! Finding one ace-blooded designer who can ‘do everything’ will always result in bottleneck and burnout. Like the nuances between different development languages, design is a multifaceted discipline, and very few can claim to be equally strong in every aspect. Overlap in skill set will result in a stronger, more robust interface.

More importantly, however, having lots of designers to go around meant that we all had the opportunity to pair with developers, polishing the details that don’t usually get polished. As soon as we launched, the public reception of the design and UX was overwhelmingly positive (proof!). But also, a lot of people asked us who the designer was, attributing it to one person.

While it’s important to note that everyone in our team was multitalented (and could easily shift between roles, helping us all stay unblocked), the golden ratio James and Norm devised was two product/developer folks, three interaction designers and eight developers.

 photo by Ben Firshman

Equality inside the fortress walls

Something magical about the fort is how everyone leaves the outside world on the drawbridge. Job titles, professional status, Twitter followers, and so on. Like scout camp, a mutual respect and trust is expected of all the participants. Like extreme programming, extreme design requires us all to be equal partners in a collaborative team. I think this is especially worth noting for designers; our past is filled with the clear hierarchy of the traditional studio system which, however important for taste and style, seems less compatible with modern web/software development methods.

Being equal doesn’t mean being the same, however. We established clear roles and teams for ourselves on the second day, deferring to that person when a decision needed to be made. As the interface coalesced, the designers and developers took ownership over certain parts to ensure the details got looked after, while staying open to ideas and revisions from the rest of the cohort.

Create a space where everyone who enters is equal, but be sure to establish clear roles. Even if it’s just for a short while, the environment will be beneficial.

 photo by Ben Firshman

Hang your heraldry from the rafters

Forts and castles are full of lore: coats of arms; paintings of battles; suits of armour. It’s impossible not to be surrounded by these stories, words and ways of thinking. Like the whiteboards on the walls, putting organisational lore in your physical surroundings makes it impossible not to see.

Ryan Alexander brought some of those static-cling whiteboard sheets which were quickly filled with use cases; IA; team roles; and, most importantly, a glossary. As soon as we started working on the project, we realised we needed to get clear on what certain words meant: what was a logline, a range, a phase, a key moment? Were the back-end people using these words in the same way design and product was? Quickly writing up a glossary of terms meant everyone was instantly speaking the same language. There was no “Ah, I misunderstood because in the data structure x means y” or, even worse, accidental seepage of technical language into the user interface copy.

Put a glossary of your internal terminology somewhere big and fat on the wall. Stand around it and argue until you agree on what it says. Leave it up; don’t underestimate the power of ambient communication and physical reference.

Plan more, download less

While internet is forbidden inside the fort, we did go on downloading expeditions: NASA photography; code documentation; and so on. The project wouldn’t have been possible without a few trips to the web. We had two lists on the wall: groceries and supplies; internets – “loo roll; Tom Stafford photo“.

This changed our usual design process, forcing us to plan carefully and think of what we needed ahead of time. Getting to the internet was a thirty-minute hike up a snow covered cliff to the town airport, so you really had to need it, too. 

 The path to the internet

For the visual design, especially, this resulted in more focus up front, and communication between the designers on what assets we required. It made us make decisions earlier and stick with them, creating less distraction and churn later in the process. 

Try it at home: unplug once you’ve got the things you need. As an artist, it’s easier to let your inner voice shine through if you’re not looking at other people’s work while creating.

Social design

Finally, our design team experimented with a collaborative approach to wireframing. Once we had collectively nailed down use cases, IA, user journeys and other critical artefacts, we tried a pairing approach. One person drew in Illustrator in real time as the other two articulated what to draw. (This would work equally well with two people, but with three it meant that one of us could jump up and consult the lore on the walls or clarify a technical detail.) The result: we ended up considering more alternatives and quickly rallying around one solution, and resolved difficult problems more quickly.

At a certain stage we discovered it was more efficient for one person to take over – this happened around the time when the basic wireframes existed in Illustrator and we’d collectively run through the use cases, making sure that everything was accounted for in a broad sense. At this point, take a break, go have a beer, and give yourself a pat on the back.

Put the files somewhere accessible so everyone can use them as their base, and divide up the more detailed UI problems, screens or journeys. At this level of detail it’s better to have your personal headspace.

Gavin called this ‘social design’. Chatting and drawing in real time turned what was normally a rather solitary act into a very social process, with some really promising results. I’d tried something like this before with product or developer folks, and it can work – but there’s something really beautiful about switching places and everyone involved being equally quick at drawing. That’s not something you get with non-designers, and frequent swapping of the ‘driver’ and ‘observer’ roles is a key aspect to pairing.

Tackle the forest collectively and the trees individually – it will make your framework more robust and your details more polished. Win/win. 

The return home

Grateful to see a 3G signal on our phones again, our flight off the island was delayed, allowing for a flurry of domain name look-ups, Twitter catch-up, and e-mails to loved ones. A week in an isolated fort really made me appreciate continuous connectivity, but also just how unique some of these processes might be. 

You just never know what crazy place you might be designing from next.",2010,Hannah Donovan,hannahdonovan,2010-12-09T00:00:00+00:00,https://24ways.org/2010/extreme-design/,process
232,Optimize Your Web Design Workflow,"I’m not sure about you, but I still favour using Photoshop to create my designs for the web. I agree that this application, even with its never-ending feature set, is not the perfect environment to design websites in. The ideal application doesn’t exist yet, however, so until it does it’s maybe not such a bad idea to investigate ways to optimize our workflow.

Why use Photoshop?

It will probably not come as a surprise if I say that Photoshop and Illustrator are the applications that I know best and feel most comfortable and creative in. Some people prefer Fireworks for web design. Even though I understand people’s motivations, I still prefer Photoshop personally. On the occasions that I gave Fireworks a try, I ended up just using the application to export my images as slices, or to prepare a dummy for the client. For some reason, I’ve never been able to find my way in that app. There were always certain things missing that could only be done in either Photoshop or Illustrator, which bothered me.

Why not start in the browser?

These days, with CSS3 styling emerging, there are people who find it more efficient to design in the browser. I agree that at a certain point, once the basic design is all set and defined, you can jump right into the code and go from there. But the actual creative part, at least for me, needs to be done in an application such as Photoshop.

As a designer I need to be able to create and experiment with shapes on the fly, draw things, move them around, change colours, gradients, effects, and so on. I can’t see me doing this with code. I’m sure if I switch to markup too quickly, I might end up with a rather boxy and less interesting design. Once I start playing with markup, I leave my typical ‘design zone’. My brain starts thinking differently – more rational and practical, if you know what I mean; I start to structure and analyse how to mark up my design in the most efficient semantic way. When I design, I tend to let that go for a bit. I think more freely and not so much about the limitations, as it might hinder my creativity. Now that you know my motivations to stick with Photoshop for the time being, let’s see how we can optimize this beast.

Optimize your Photoshop workspace

In Photoshop CS5 you have a few default workspace options to choose from which can be found at the top right in the Application Bar (Window > Application Bar).



You can set up your panels and palettes the way you want, starting from the ‘Design’ workspace option, and save this workspace for future web work. Here is how I have set up things for when I work on a website design:



I have the layers palette open, and I keep the other palettes collapsed. Sometimes, when space permits, I open them all. For designers who work both on print and web, I think it’s worthwhile to save a workspace for both, or for when you’re doing photo retouching.

Set up a grid

When you work a lot with Shape Layers like I do, it’s really helpful to enable the Grid (View > Show > Grid) in combination with Snap to Grid (View > Snap To > Grid). This way, your vector-based work will be pixel-sharp, as it will always snap to the grid, and so you don’t end up with blurry borders.



To set up your preferred grid, go to Preferences > Guides, Grids and Slices. A good setting is to use ‘Gridline Every 10 pixels’ and ‘Subdivision 10’. You can switch it on and off at any time using the shortcut Cmd/Ctrl + ’.



It might also help to turn on Smart Guides (View > Show > Smart Guides).

Another important tip for making sure your Shape Layer boxes and other shapes are perfectly aligned to the pixel grid when you draw them is to enable Snap to Pixels. This option can be enabled in the Application bar in the Geometry options dropdown menu when you select one of the shape tools from the toolbox.



Use Shape Layers

To keep your design as flexible as possible, it’s a good thing to use Shape Layers wherever you can as they are scalable. I use them when I design for the iPhone. All my icons, buttons, backgrounds, illustrative graphics – they are all either Smart Objects placed from Illustrator, or Shape Layers. This way, the design is scalable for the retina display.



Use Smart Objects

Among the things I like a lot in Photoshop are Smart Objects. Smart Objects preserve an image’s source content with all its original characteristics, enabling you to perform non-destructive editing to the layer. For me, this is the ideal way of making my design flexible.



For example, a lot of elements are created in Illustrator and are purely vector-based. Placing these elements in Photoshop as Smart Objects (via copy and paste, or dragging from Illustrator into Photoshop) will keep them vector-based and scalable at all times without loss of quality.



Another way you could use Smart Objects is whenever you have repeating elements; for example, if you have a stream or list of repeating items. You could, for instance, create one, two or three different items (for the sake of randomness), make each one a Smart Object, and repeat them to create the list. Then, when you have to update, you need only change the Smart Object, and the update will be automatically applied in all its linked instances.

Turning photos into Smart Objects before you resize them is also worth considering – you never know when you’ll need that same photo just a bit bigger. It keeps things more flexible, as you leave room to resize the image at a later stage. I use this in combination with the Smart Filters a lot, as it gives me such great flexibility.



I usually use Smart Objects as well for the main sections of a web page, which are repeated across different pages of a site. So, for elements such as the header, footer and sidebar, it can be handy for bigger projects that are constantly evolving, where you have to create a lot of different pages in Photoshop.

You could save a template page that has the main sections set up as Smart Objects, always in their latest version. Each time you need to create new page, you can start from that template file. If you need to update an existing page because the footer (or sidebar, or header) has been updated, you can drag the updated Smart Object into this page. Although, do I wish Photoshop made it possible to have Smart Objects live as separate files, which are then linked to my different pages. Then, whenever I update the Smart Object, the pages are automatically updated next time I open the file. This is how linked files work in InDesign and Illustrator when you place a external image.

Use Layer Comps

In some situations, using Layer Comps can come in handy. I try to use them when the design consists of different states; for example, if there are hidden and show states of certain content, such as when content is shown after clicking a certain button. It can be useful to create a Layer Comp for each state. So, when you switch between the two Layer Comps, you’re switching between the two states.



It’s OK to move or hide content in each of these states, as well as apply different layer styles. I find this particularly useful when I need to save separate JPEG versions of each state to show to the client, instead of going over all the eye icons in the layers palette to turn the layers’ visibility on or off.



Create a set of custom colour swatches

I tend to use a distinct colour Swatches palette for each project I work on, by saving a separate Swatches palette in project’s folder (as an .ase file). You can do this through the palette’s dropdown menu, choosing Save Swatches for Exchange.



Selecting this option gives you the flexibility to load this palette in other Adobe applications like Illustrator, InDesign or Fireworks. This way, you have the colours of any particular project at hand. I name each colour, using the hexadecimal values.



Loading, saving or changing the view of the Swatches palette can be done via the palette’s dropdown menu. My preferred view is ‘Small List’ so I can see the hexadecimal values or other info I have added in the description.

I do wish Photoshop had the option of loading several different Styles palettes, so I could have two or more of them open at the same time, but each as a separate palette. This would be handy whenever I switch to another project, as I’m usually working on more than one project in a day. At the moment, you can only add a set of colours to the palette that is already open, which is frustrating and inefficient if you need to update the palette of a project separately.

Create a set of custom Styles

Just like saving a Swatches palette, I also always save the styles I apply in the Styles palette as a separate Styles file in the project’s folder when I work on a website design or design for iPhone/iPad. During the design process, I can save it each time styles are added. Again, though, it would be great if we could have different Styles palettes open at the same time.



Use a scratch file

What I also find particularly timesaving, when working on a large project, is using some kind of scratch file. By that, I mean a file that has elements in place that you reuse a lot in the general design. Think of buttons, icons and so on, that you need in every page or screen design. This is great for both web design work and iPad/iPhone work. 



Use the slice tool

This might not be something you think of at first, because you probably associate this way of working with ‘old-school’ table-based techniques. Still, you can apply your slice any way you want, keeping your way of working in mind. Just think about it for a second. If you use the slice tool, and you give each slice its proper filename, you don’t have to worry about it when you need to do updates on the slice or image. Photoshop will remember what the image of that slice is called and which ‘Save for Web’ export settings you’ve used for it. You can also export multiple slices all at once, or export only the ones you need using ‘Save selected slices’.



I hope this list of optimization tips was useful, and that they will help you improve and enjoy your time in Photoshop. That is, until the ultimate web design application makes its appearance. Somebody is building this as we speak, right?",2010,Veerle Pieters,veerlepieters,2010-12-10T00:00:00+00:00,https://24ways.org/2010/optimize-your-web-design-workflow/,process
226,Documentation-Driven Design for APIs,"Documentation is like gift wrapping.  It seems like superfluous fluff, but your family tends to be rather disappointed when their presents arrive in supermarket carrier bags, so you have to feign some sort of attempt at making your gift look enticing.  Documentation doesn’t have to be all hard work and sellotaping yourself to a table – you can make it useful and relevant.

Documentation gets a pretty rough deal. It tends to get left until the end of a project, when some poor developer is assigned the ‘document project’ ticket and wades through each feature of Whizzy New API 3.0 and needs to recall exactly what each method is meant to do. That’s assuming any time is left for documentation at all. The more common outcome resembles last minute homework scribbled on a post-it note, where just the bare bones of what’s available are put out for your users, and you hope that you’ll spot the inconsistencies and mistakes before they do.

Wouldn’t it be nicer for everyone if you could make documentation not only outstanding for your users, but also a valuable tool for your development team – so much so that you couldn’t imagine writing a line of code before you’d documented it?

Documentation needs to have three main features:


	It should have total coverage and document all the features of your project.  Private methods should be documented for your developers, and public features need to be available to your users.
	It should be consistent – a user should know what to expect from your documentation, and terminology should be accurate to your language.
	It should be current – and that means staying accurate as new versions of your code base are released.


But you can also get these bonuses:


	Act as a suggested specification – a guide that will aid a developer in making something consistent and usable.
	It can test your API quality.
	It can enhance the communication skills within your development team.


So how do we get our documentation to be rich and full of features, instead of a little worn out like Boxing Day leftovers?

Write your documentation first

When I say first, I mean first. Not after you’ve started writing the code. Not even after you’ve started writing your unit tests. First. You may or may not have been provided with a decent specification, but the first job should be to turn your requirements for a feature into documentation.  

It works best when it takes the form of in-code comments. It works even better when your in-code comments take a standard documentation format that you can later use to generate published documentation for your users. This has the benefit of immediately making your docs as version controlled as your code-base, and it saves having to rewrite, copy or otherwise harass your docs into something legible later on. 

Almost all languages have a self-documentation format these days. My choice of format for JavaScript is JSDocToolkit, and the sort of things I look for are the ability to specify private and public methods, full options object statements (opts as Opts only is a no-no), and the ability to include good examples.

So, our example for today will be a new festive feature for a JavaScript API. We’ve been asked to specify a sled for Santa to get around the world to give out toys:


	Santa needs to be able to travel around the world in one night to deliver toys to children, and he’ll need some reindeer to pull his sled.


As documentation, it would look like:

/**
@name Sled
@extends Vehicle
@constructor
@description Create a new sled to send Santa around the world to deliver toys to good kids.
	@param {Object} [opts] Options
	@param {number} [opts.capacity='50'] Set the capacity of the sled
	@param {string} [opts.pilot='santa'] The pilot of the sled.
@example
	// Create a sled and specify some reindeer.
	new Sled().reindeer(['Dasher', 'Dancer', 'Prancer', 'Vixen', 'Comet', 'Cupid']);
*/

By breaking it down as documentation, you can, for example, hand this over to another developer without the need to explain the feature in much depth, and they’ll develop something that has to match this piece of documentation. It specifies everything that is important to this feature – its default values and types, and where it inherits other features from.  

We know that we need to specify some way of setting reindeer to pull the sled and also some toys to give, and so we can quickly specify extra methods for the sled:

/*
@name vehicle.Sled#reindeer
@function
@description Set the reindeer that will pull Santa's sled.
	@param {string[]} reindeer A list of the reindeer.
@example
	// specifying some reindeer
	Sled().reindeer(['Dasher', 'Dancer', 'Rudolph', 'Vixen']);
*/
/*
@name vehicle.Sled#toys
@function
@description Add a list of toys and recipients to the Sled.
	@param {Object[]} toys A list of toys and who will receive them.
@example
	// Adding toys to the sled
	Sled().toys([
		{name:'Brian', toy:'Fire Engine'},
		{name:'Drew', toy:'Roller-skates'},
		{name:'Anna', toy:'Play-doh'},
		...
		]);
*/

Job done! You’ve got a specification to share with your team and something useful for your users in the form of full examples, and you didn’t even have to open another text editor.

Use your documentation to share knowledge

Documentation isn’t just for users. It’s also used by internal developers to explain what they’ve written and how it works. This is especially valuable where the team is large or the code-base sprawling.

So, returning to our example, the next step would be to share with the rest of the team (or at least a selection of the team if yours is large) what the documentation looks like. This is useful for two main reasons:


	They can see if they understand what the documentation says the feature will do. It’s best if they haven’t seen the requirement before. If your fellow developers can’t work out what ‘MagicMethodX’ is going to return from the docs, neither can your users.
	They can check that the feature accomplishes everything that they expect to, and that it’s consistent with the rest of the functionality.


On previous projects, we’ve taken to referring to this stage of the development process as the ‘bun fight’.  It’s a chance for everyone to have an honest say and throw a few pies without actually causing anyone to have to rewrite any code. If you can identify at this stage that a feature is over-complicated, lacking or just plain useless, you’ll all be much happier to throw out a few lines of documentation than you may have been to throw out a partial, or even complete, piece of functionality.

Documentation has your back

The final benefit to working in this way is that your documentation not only remains accurate, it’s always as accurate as your latest release. It can’t fall behind. You can increase the likelihood that your docs will remain up to date by unit testing your examples.

Returning to the previous example, we can add a QUnit unit test to the expected output with ease during the build process – we know exactly how the code will look and, with the @example tag, we can identify easily where to find the bits that need testing. If it’s tested it’ll definitely work as you expect it to when a user copy and pastes it. You’re ensuring quality from idea to implementation.

As an extra bauble, the best thing about a system like JSDocToolkit is that it’ll take your inline comments and turn them into beautiful sites, as good systems will allow for customised output templates. You’ll be producing full-featured sites for your projects and plugins with almost no extra effort, but all the benefits.",2010,Frances Berriman,francesberriman,2010-12-11T00:00:00+00:00,https://24ways.org/2010/documentation-driven-design-for-apis/,process
228,The Great Unveiling,"The moment of unveiling our designs should be among our proudest, but it never seems to work out that way. Instead of a chance to show how we can bring our clients’ visions to life, critique can be a tense, worrying ordeal. And yes, the stakes are high: a superb design is only superb if it goes live. Mismanage the feedback process and your research, creativity and hard work can be wasted, and your client may wonder whether you’ve been worth the investment.

The great unveiling is a pivotal part of the design process, but it needn’t be a negative one. Just as usability testing teaches us whether our designs meet user needs, presenting our work to clients tells us whether we’ve met important business goals. So how can we turn the tide to make presenting designs a constructive experience, and to give good designs a chance to shine through?

Timing is everything

First, consider when you should seek others’ opinions. Your personal style will influence whether you show early sketches or wait to demonstrate something more complete. Some designers thrive at low fidelity, sketching out ideas that, despite their rudimentary nature, easily spark debate. Other designers take time to create more fully-realised versions. Some even argue that the great unveiling should be eliminated altogether by working directly alongside the client throughout, collaborating on the design to reach its full potential. 

Whatever your individual preference, you’ll rarely have the chance to do it entirely your own way. Contracts, clients, and deadlines will affect how early and often you share your work. However, try to avoid the trap of presenting too late and at too high fidelity. My experience has taught me that skilled designers tend to present their work earlier and allow longer for iteration than novices do. More aware of the potential flaws in their solutions, these designers cling less tightly to their initial efforts. Working roughly and seeking early feedback gives you the flexibility to respond more fully to nuances you may have missed until now.

Planning design reviews

Present design ideas face-to-face, or at least via video conference. Asynchronous methods like e-mail and Basecamp are slow, easily ignored, and deny you the opportunity to guide your colleagues through your work. In person, you profit from both the well-known benefits of non-verbal communication, and the chance to immediately respond to questions and elaborate on rationale.

Be sure to watch the numbers at your design review sessions, however. Any more than a handful of attendees and the meeting could quickly spiral into fruitless debate. Ask your project sponsor to appoint a representative to speak on behalf of each business function, rather than inviting too many cooks.

Where possible, show your work in its native format. Photocopy hand-drawn sketches to reinforce their disposability (the defining quality of a sketch) and encourage others to scribble their own thoughts on top. Show digital deliverables – wireframes, design concepts, rich interactions – on screen. The experience of a design is very different on screen than on paper. A monitor has appropriate dimensions and viewport size, presenting an accurate picture of the design’s visual hierarchy, and putting interactive elements in the right context. On paper, a link is merely underlined text. On screen, it is another step along the user’s journey.

Don’t waste time presenting multiple concepts. Not only is it costly to work up multiple concepts to the level required for fair appraisal, but the practice demonstrates a sorry abdication of responsibility. Designers should be custodians of design. Asking for feedback on multiple designs turns the critique process into a beauty pageant, relinquishing a designer’s authority. Instead of rational choices that meet genuine user and business needs, you may be stuck with a Frankensteinian monstrosity, assembled from incompatible parts: “This header plus the whizzy bit from Version C”.

This isn’t to say that you shouldn’t explore lots of ideas yourself. Divergent thinking early in the design process is the only way to break free of the clichéd patterns and fads that so often litter mediocre sites. But you must act as a design curator, choosing the best of your work and explaining its rationale clearly and succinctly. Attitude, then, is central to successful critique. It can be difficult to tread the fine line between the harmful extremes of doormat passivity and prima donna arrogance. Remember that you are the professional, but be mindful that even experts make mistakes, particularly when – as with all design projects – they don’t possess all the relevant information in advance. Present your case with open-minded confidence, while accepting that positive critique will make your design (and ultimately your skills) stronger.

The courage of your convictions

Ultimately, your success in the feedback process, and indeed in the entire design process, hinges upon the rationale you provide for your work. Ideally, you should be able to refer to your research – personas, usability test findings, analytics – to support your decisions. To keep this evidence in mind, print it out to share at the design review, or include it in your presentation. Explain the rationale behind the most important decisions before showing the design, so that you can be sure of the full attention of your audience.

Once you’ve covered these points, display your design and walk through the specific features of the page. A little honesty goes a long way here: state your case as strongly as your rationale demands. Sure of your reasoning? Be strong. Speculating an approach based on a hunch? Say so, and encourage your colleagues to explore the idea with you and see where it leads.

Of course, none of these approaches should be sacrosanct. A proficient designer must be able to bend his or her way of working to suit the situation at hand. So sometimes you’ll want to ignore these rules of thumb and explore your own hunches as required. More power to you. As long as you think as clearly about the feedback process as you have about the design itself, you’ll be able to enjoy the great unveiling as a moment to be savoured, not feared.",2010,Cennydd Bowles,cennyddbowles,2010-12-12T00:00:00+00:00,https://24ways.org/2010/the-great-unveiling/,business
225,Good Ideas Grow on Paper,"Great designers have one thing in common: their design process is centred on ideas; ideas that are more often than not developed on paper. Though it’s often tempting to take the path of least resistance, turning to the computer in the headlong rush to complete a project (often in the face of formidable client pressure), resist the urge and – for a truly great idea – start first on paper.

The path of least resistance is often characterised by cliché and overused techniques – one per cent noise, border-radius, text-shadow – the usual suspects – techniques that are ten-a-penny at the gallery sites. Whilst all are useful, and technique and craft are important, great design isn’t about technique alone – it’s about technique in the service of good ideas.

But how do we generate those ideas?

Inspiration can certainly come to you out of the blue. When working as a designer in a role which often consists of incubating good ideas, however, idly waiting for the time-honoured lightbulb to appear above your head just isn’t good enough. We need to establish an environment where we tip the odds of getting good ideas in our favour.

So, when faced with the blank canvas, what do we do to unlock the proverbial tidal wave of creativity? Fear not. We’re about to share with you a couple of stalwart techniques that will stand you in good stead when you need that good idea, in the face of the pressure of yet another looming deadline.

Get the process right

Where do ideas come from? In many cases they come from anywhere but the screen. Hence, our first commandment is to close the lid of your computer and, for a change, work on paper. It might seem strange, it might also seem like a distraction, but – trust us – the time invested here will more than pay off.

Idea generation should be a process of rapid iteration, sketching and thinking aloud, all processes best undertaken in more fast paced, analogue media. Our tool of choice is the Sharpie and Flip Chart Combo©, intentionally low resolution to encourage lo-fi idea generation. In short, your tools should be designed not to be precious, but to quickly process your thoughts. Ideas can be expressed with a thick line marker or by drawing with a stick in the sand; it’s the ideas that matter, not the medium.

Input > Synthesise > Output

Ideas don’t materialise in a vacuum. Without constant input, the outputs will inevitably remain the same. As such, it’s essential to maintain an inquisitive mind, ensuring a steady flow of new triggers and stimuli that enable your thinking to evolve.

What every designer brings to the table is their prior experience and unique knowledge. It should come as no surprise to discover that a tried and tested method of increasing that knowledge is, believe it or not, to read – often and widely. The best and most nuanced ideas come after many years of priming the brain with an array of diverse material, a point made recently in Jessica Hische’s aptly named Why You Should Know Your Shit.

One of the best ways of synthesising the knowledge you accumulate is to write. The act of writing facilitates your thinking and stores the pieces of the jigsaw you’ll one day return to. You don’t have to write a book or a well-articulated article; a scribbled note in the margin will suffice in facilitating the process of digestion.

As with writing, we implore you to make sketching an essential part of your digestion process. More immediate than writing, sketching has the power to put yet unformed ideas down on paper, giving you an insight into the fantastic conceptions you’re more often than not still incubating.

Our second commandment is a practical one: always carry a sketchbook and a pen. Although it seems that the very best ideas are scribbled on the back of a beer mat or a wine-stained napkin, always carrying your ‘thinking utensils’ should be as natural as not leaving the house without your phone, wallet, keys or pants.

Further, the more you use your sketchbook, the less precious you’ll find yourself becoming. Sketching isn’t about being an excellent draughtsman, it’s about synthesising and processing your thoughts and ideas, as Jason Santa Maria summarises nicely in his article Pretty Sketchy:


	Sketchbooks are not about being a good artist, they’re about being a good thinker.

	Jason Santa Maria


The sketchbook and pen should become your trusted tools in your task to constantly survey the world around you. As Paul Smith says, You Can Find Inspiration in Anything; close the lid, look beyond the computer; there’s a whole world of inspiration out there.

Learn to love old dusty buildings

So, how do you learn? How do you push beyond the predictable world pre-filtered by Mr Google? The answer lies in establishing a habit of exploring the wonderful worlds of museums and libraries, dusty old buildings that repay repeated visits.

Once the primary repositories of thought and endless sources of inspiration, these institutions are now often passed over for the quick fix of a Google search or Wikipedia by you, the designer, chained to a desk and manacled to a MacBook. Whilst others might frown, we urge you to get away from your desk and take an eye-opening stroll through the knowledge-filled corridors of yore (and don’t forget to bring your sketchbook).

Here you’ll find ideas aplenty, ideas that will set you apart from your peers, who remain ever-reliant on the same old digital sources.

The idea generation toolbox

Now that we’ve established the importance of getting the process and the context right, it’s time to meet the idea generation toolbox: a series of tools and techniques that can be applied singularly or in combination to solve the perennial problem of the blank canvas.

The clean sheet of paper, numbing in its emptiness, can prove an insurmountable barrier to many a project, but the route beyond it involves just a few, well-considered steps. The route to a good idea lies in widening your pool of inspiration at the project outset. Let go and generate ideas quickly; it’s critical to diverge before you converge – but how do we do this and what exactly do we mean by this?

The temptation is to pull something out of your well-worn box of tricks, something that you know from experience will do the job. We urge you, however, not to fall prey to this desire. You can do better; better still, a few of you putting your minds together can do a lot better. By avoiding the path of least resistance, you can create something extraordinary.

Culturally, we value logical, linear thinking. Since the days of Plato and Aristotle, critical thinking, deduction and the pursuit of truth have been rewarded. To generate creative ideas, however, we need to start thinking sideways, making connections that don’t necessarily follow logically. Lateral thinking, a phrase coined by Edward de Bono in 1967, aptly describes this very process:


	With logic you start out with certain ingredients, just as in playing chess you start out with given pieces – lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces.

	Edward de Bono


One of the easiest ways to start thinking laterally is to start with a mind map, a perfect tool for widening the scope of a project beyond the predictable and an ideal one for getting the context right for discovery.

Making connections

Mind maps can be used to generate, visualise and structure ideas. Arranged intuitively and classified around groupings, mind maps allow chance connections to be drawn across related groups of information, and are perfect for exposing alogical associations and unexpected relationships.

Get a number of people together in a room, equipped with the Sharpie and Flip Chart Combo©. Give yourself a limited amount of time – half an hour should prove more than enough – and you’ll be surprised at the results a few well-chosen people can generate in a very short space of time. The key is to work fast, diverge and not inhibit thinking. 

We’ve been embracing Tony Buzan’s methods in our teaching for over a decade. His ideas on the power of radiant thinking and how this can be applied to mind maps, uncover the real power which lies in the human brain’s ability to spot connections across a mapped out body of diverse knowledge.

Frank Chimero wrote about this recently in How to Have an Idea, which beautifully illustrates Mr Buzan’s theories, articulating the importance of the brain’s ability to make abstract connections, finding unexpected pairings when a concept is mapped out on paper.

Once a topic is surveyed and a rich set of stimuli articulated, the next stage is to draw connections, pulling from opposite sides of the mind map. It’s at this point, when defining alogical connections, that the truly interesting and unexpected ideas are often uncovered.

The curve ball

If you’ve followed our instructions so far, all being well, you should have a number of ideas. Good news: we have one last technique to throw into the mix. We like to call it ‘the curve ball’, that last minute ‘something’ that forces you to rethink and encourages you to address a problem from a different direction.

There are a number of ways of throwing in a curve ball – a short, sharp, unexpected impetus – but we have a firm favourite we think you’ll appreciate. Brian Eno and Peter Schmidt’s Oblique Strategies – subtitled ‘Over One Hundred Worthwhile Dilemmas’ – are the perfect creative tool for throwing in a spot of unpredictability. As Eno and Schmidt put it:


	The Oblique Strategies can be used as a pack (a set of possibilities being continuously reviewed in the mind) or by drawing a single card from the shuffled pack when a dilemma occurs in a working situation. In this case the card is trusted even if its appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident.

	Brian Eno and Peter Schmidt


Simply pick a card and apply the strategy to the problem at hand. The key here, as with de Bono’s techniques, is to embrace randomness and provocation to inspire lateral creative approaches.

To assist this process, you might wish to consult one of the many virtual decks of Oblique Strategies online.

Wrapping up

To summarise, it’s tempting to see the route to the fastest satisfactory conclusion in a computer when, in reality, that’s the last place you should start. The tools we’ve introduced, far from time-consuming, are hyper-efficient, always at hand and, if you factor them into your workflow, the key to unlocking the ideas that set the great designers apart.

We wish you well on your quest in search of the perfect idea, now armed with the knowledge that the quest begins on paper.",2010,The Standardistas,thestandardistas,2010-12-13T00:00:00+00:00,https://24ways.org/2010/good-ideas-grow-on-paper/,process
234,An Introduction to CSS 3-D Transforms,"Ladies and gentlemen, it is the second decade of the third millennium and we are still kicking around the same 2-D interface we got three decades ago. Sure, Apple debuted a few apps for OSX 10.7 that have a couple more 3-D flourishes, and Microsoft has had that Flip 3D for a while. But c’mon – 2011 is right around the corner. That’s Twenty Eleven, folks. Where is our 3-D virtual reality? By now, we should be zipping around the Metaverse on super-sonic motorbikes.

Granted, the capability of rendering complex 3-D environments has been present for years. On the web, there are already several solutions: Flash; three.js in <canvas>; and, eventually, WebGL. Finally, we meagre front-end developers have our own three-dimensional jewel: CSS 3-D transforms!

Rationale

Like a beautiful jewel, 3-D transforms can be dazzling, a true spectacle to behold. But before we start tacking 3-D diamonds and rubies to our compositions like Liberace‘s tailor, we owe it to our users to ask how they can benefit from this awesome feature. 

An entire application should not take advantage of 3-D transforms. CSS was built to style documents, not generate explorable environments. I fail to find a benefit to completing a web form that can be accessed by swivelling my viewport to the Sign-Up Room (although there have been proposals to make the web just that). Nevertheless, there are plenty of opportunities to use 3-D transforms in between interactions with the interface, via transitions.

Take, for instance, the Weather App on the iPhone. The application uses two views: a details view; and an options view. Switching between these two views is done with a 3-D flip transition. This informs the user that the interface has two – and only two – views, as they can exist only on either side of the same plane.

 Flipping from details view to options view via a 3-D transition

Also, consider slide shows. When you’re looking at the last slide, what cues tip you off that advancing will restart the cycle at the first slide? A better paradigm might be achieved with a 3-D transform, placing the slides side-by-side in a circle (carousel) in three-dimensional space; in that arrangement, the last slide obviously comes before the first.

3-D transforms are more than just eye candy. We can also use them to solve dilemmas and make our applications more intuitive. 

Current support

The CSS 3D Transforms module has been out in the wild for over a year now. Currently, only Safari supports the specification – which includes Safari on Mac OS X and Mobile Safari on iOS. 

The support roadmap for other browsers varies. The Mozilla team has taken some initial steps towards implementing the module. Mike Taylor tells me that the Opera team is keeping a close eye on CSS transforms, and is waiting until the specification is fleshed out. And our best friend Internet Explorer still needs to catch up to 2-D transforms before we can talk about the 3-D variety.

To make matters more perplexing, Safari’s WebKit cousin Chrome currently accepts 3-D transform declarations, but renders them in 2-D space. Chrome team member Paul Irish, says that 3-D transforms are on the horizon, perhaps in one of the next 8.0 releases.

This all adds up to a bit of a challenge for those of us excited by 3-D transforms. I’ll give it to you straight: missing the dimension of depth can make degradation a bit ungraceful. Unless the transform is relatively simple and holds up in non-3D-supporting browsers, you’ll most likely have to design another solution. But what’s another hurdle in a steeplechase? We web folk have had our mettle tested for years. We’re prepared to devise multiple solutions.

Here’s the part of the article where I mention Modernizr, and you brush over it because you’ve read this part of an article hundreds of times before. But seriously, it’s the best way to test for CSS 3-D transform support. Use it.

Even with these difficulties mounting up, trying out 3-D transforms today is the right move. The CSS 3-D transforms module was developed by the same team at Apple that produced the CSS 2D Transforms and Animation modules. Both specifications have since been adopted by Mozilla and Opera. Transforming in three-dimensions now will guarantee you’ll be ahead of the game when the other browsers catch up.

The choice is yours. You can make excuses and pooh-pooh 3-D transforms because they’re too hard and only snobby Apple fans will see them today. Or, with a tip of the fedora to Mr Andy Clarke, you can get hard-boiled and start designing with the best features out there right this instant.

So, I bid you, in the words of the eternal Optimus Prime…


	Transform and roll out.


Let’s get coding.

Perspective

To activate 3-D space, an element needs perspective. This can be applied in two ways: using the transform property, with the perspective as a functional notation:

-webkit-transform: perspective(600);

or using the perspective property: 

-webkit-perspective: 600;

See example: Perspective 1.



 The red element on the left uses transform: perspective() functional notation; the blue element on the right uses the perspective property



These two formats both trigger a 3-D space, but there is a difference. The first, functional notation is convenient for directly applying a 3-D transform on a single element (in the previous example, I use it in conjunction with a rotateY transform). But when used on multiple elements, the transformed elements don’t line up as expected. If you use the same transform across elements with different positions, each element will have its own vanishing point. To remedy this, use the perspective property on a parent element, so each child shares the same 3-D space.

See Example: Perspective 2.



 Each red box on the left has its own vanishing point within the parent container; the blue boxes on the right share the vanishing point of the parent container



The value of perspective determines the intensity of the 3-D effect. Think of it as a distance from the viewer to the object. The greater the value, the further the distance, so the less intense the visual effect. perspective: 2000; yields a subtle 3-D effect, as if we were viewing an object from far away. perspective: 100; produces a tremendous 3-D effect, like a tiny insect viewing a massive object.

By default, the vanishing point for a 3-D space is positioned at its centre. You can change the position of the vanishing point with perspective-origin property.

-webkit-perspective-origin: 25% 75%;

See Example: Perspective 3.







3-D transform functions

As a web designer, you’re probably well acquainted with working in two dimensions, X and Y, positioning items horizontally and vertically. With a 3-D space initialised with perspective, we can now transform elements in all three glorious spatial dimensions, including the third Z dimension, depth. 

3-D transforms use the same transform property used for 2-D transforms. If you’re familiar with 2-D transforms, you’ll find the basic 3D transform functions fairly similar. 


	rotateX(angle)
	rotateY(angle)
	rotateZ(angle)
	translateZ(tz)
	scaleZ(sz)


Whereas translateX() positions an element along the horizontal X-axis, translateZ() positions it along the Z-axis, which runs front to back in 3-D space. Positive values position the element closer to the viewer, negative values further away.

The rotate functions rotate the element around the corresponding axis. This is somewhat counter-intuitive at first, as you might imagine that rotateX will spin an object left to right. Instead, using rotateX(45deg) rotates an element around the horizontal X-axis, so the top of the element angles back and away, and the bottom gets closer to the viewer.

See Example: Transforms 1.



3-D rotate() and translate() functions around each axis



There are also several shorthand transform functions that require values for all three dimensions:


	translate3d(tx,ty,tz)
	scale3d(sx,sy,sz)
	rotate3d(rx,ry,rz,angle)


Pro-tip: These foo3d() transform functions also have the benefit of triggering hardware acceleration in Safari. Dean Jackson, CSS 3-D transform spec author and main WebKit dude, writes (to Thomas Fuchs):


	In essence, any transform that has a 3D operation as one of its functions will trigger hardware compositing, even when the actual transform is 2D, or not doing anything at all (such as translate3d(0,0,0)). Note this is just current behaviour, and could change in the future (which is why we don’t document or encourage it). But it is very helpful in some situations and can significantly improve redraw performance.


For the sake of simplicity, my demos will use the basic transform functions, but if you’re writing production-ready CSS for iOS or Safari-only, make sure to use the foo3d() functions to get the best rendering performance.

Card flip

We now have all the tools to start making 3-D objects. Let’s get started with something simple: flipping a card.

Here’s the basic markup we’ll need:

<section class=""container"">
  <div id=""card"">
    <figure class=""front"">1</figure>
    <figure class=""back"">2</figure>
  </div>
</section>

The .container will house the 3-D space. The #card acts as a wrapper for the 3-D object. Each face of the card has a separate element: .front; and .back. Even for such a simple object, I recommend using this same pattern for any 3-D transform. Keeping the 3-D space element and the object element(s) separate establishes a pattern that is simple to understand and easier to style.

We’re ready for some 3-D stylin’. First, apply the necessary perspective to the parent 3-D space, along with any size or positioning styles.

.container { 
  width: 200px;
  height: 260px;
  position: relative;
  -webkit-perspective: 800;
}

Now the #card element can be transformed in its parent’s 3-D space. We’re combining absolute and relative positioning so the 3-D object is removed from the flow of the document. We’ll also add width: 100%;  and height: 100%;. This ensures the object’s transform-origin will occur in the centre of .container. More on transform-origin later. 

Let’s add a CSS3 transition so users can see the transform take effect. 

#card {
  width: 100%;
  height: 100%;
  position: absolute;
  -webkit-transform-style: preserve-3d;
  -webkit-transition: -webkit-transform 1s;
}

The .container’s perspective only applies to direct descendant children, in this case #card. In order for subsequent children to inherit a parent’s perspective, and live in the same 3-D space, the parent can pass along its perspective with transform-style: preserve-3d. Without 3-D transform-style, the faces of the card would be flattened with its parents and the back face’s rotation would be nullified. 

To position the faces in 3-D space, we’ll need to reset their positions in 2-D with position: absolute. In order to hide the reverse sides of the faces when they are faced away from the viewer, we use backface-visibility: hidden. 

#card figure {
  display: block;
  position: absolute;
  width: 100%;
  height: 100%;
  -webkit-backface-visibility: hidden;
}

To flip the .back face, we add a basic 3-D transform of rotateY(180deg). 

#card .front {
  background: red;
}
#card .back {
  background: blue;
  -webkit-transform: rotateY(180deg);
}

With the faces in place, the #card requires a corresponding style for when it is flipped.

#card.flipped {
  -webkit-transform: rotateY(180deg);
}

Now we have a working 3-D object. To flip the card, we can toggle the flipped class. When .flipped, the #card will rotate 180 degrees, thus exposing the .back face.

See Example: Card 1.



Flipping a card in three dimensions



Slide-flip

Take another look at the Weather App 3-D transition. You’ll notice that it’s not quite the same effect as our previous demo. If you follow the right edge of the card, you’ll find that its corners stay within the container. Instead of pivoting from the horizontal centre, it pivots on that right edge. But the transition is not just a rotation – the edge moves horizontally from right to left. We can reproduce this transition just by modifying a couple of lines of CSS from our original card flip demo.

The pivot point for the rotation occurs at the right side of the card. By default, the transform-origin of an element is at its horizontal and vertical centre (50% 50% or center center). Let’s change it to the right side:

#card { -webkit-transform-origin: right center; }

That flip now needs some horizontal movement with translateX. We’ll set the rotation to -180deg so it flips right side out.

#card.flipped {
  -webkit-transform: translateX(-100%) rotateY(-180deg);
}

See Example: Card 2.



Creating a slide-flip from the right edge of the card



Cube

Creating 3-D card objects is a good way to get started with 3-D transforms. But once you’ve mastered them, you’ll be hungry to push it further and create some true 3-D objects: prisms. We’ll start out by making a cube.

The markup for the cube is similar to the card. This time, however, we need six child elements for all six faces of the cube:

<section class=""container"">
  <div id=""cube"">
    <figure class=""front"">1</figure>
    <figure class=""back"">2</figure>
    <figure class=""right"">3</figure>
    <figure class=""left"">4</figure>
    <figure class=""top"">5</figure>
    <figure class=""bottom"">6</figure>
  </div>
</section>

Basic position and size styles set the six faces on top of one another in the container.

.container {
  width: 200px;
  height: 200px;
  position: relative;
  -webkit-perspective: 1000;
}
#cube {
  width: 100%;
  height: 100%;
  position: absolute;
  -webkit-transform-style: preserve-3d;
}
#cube figure {
  width: 196px;
  height: 196px;
  display: block;
  position: absolute;
  border: 2px solid black;
}

With the card, we only had to rotate its back face. The cube, however, requires that five of the six faces to be rotated. Faces 1 and 2 will be the front and back. Faces 3 and 4 will be the sides. Faces 5 and 6 will be the top and bottom.

#cube .front { -webkit-transform: rotateY(0deg); }
#cube .back { -webkit-transform: rotateX(180deg); }
#cube .right { -webkit-transform: rotateY(90deg); }
#cube .left { -webkit-transform: rotateY(-90deg); }
#cube .top { -webkit-transform: rotateX(90deg); }
#cube .bottom { -webkit-transform: rotateX(-90deg); }

We could remove the first #cube .front style declaration, as this transform has no effect, but let’s leave it in to keep our code consistent.

Now each face is rotated, and only the front face is visible. The four side faces are all perpendicular to the viewer, so they appear invisible. To push them out to their appropriate sides, they need to be translated out from the centre of their positions. Each side of the cube is 200 pixels wide. From the cube’s centre they’ll need to be translated out half that distance, 100px.

#cube .front { -webkit-transform: rotateY(0deg) translateZ(100px); }
#cube .back { -webkit-transform: rotateX(180deg) translateZ(100px); }
#cube .right { -webkit-transform: rotateY(90deg) translateZ(100px); }
#cube .left { -webkit-transform: rotateY(-90deg) translateZ(100px); }
#cube .top { -webkit-transform: rotateX(90deg) translateZ(100px); }
#cube .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); }

Note here that the translateZ function comes after the rotate. The order of transform functions is important. Take a moment and soak this up. Each face is first rotated towards its position, then translated outward in a separate vector.

We have a working cube, but we’re not done yet.

Returning to the Z-axis origin

For the sake of our users, our 3-D transforms should not distort the interface when the active panel is at its resting position. But once we start pushing elements off their Z-axis origin, distortion is inevitable. 

In order to keep 3-D transforms snappy, Safari composites the element, then applies the transform. Consequently, anti-aliasing on text will remain whatever it was before the transform was applied. When transformed forward in 3-D space, significant pixelation can occur. 

See Example: Transforms 2.







Looking back at the Perspective 3 demo, note that no matter how small the perspective value is, or wherever the transform-origin may be, the panel number 1 always returns to its original position, as if all those funky 3-D transforms didn’t even matter.

To resolve the distortion and restore pixel perfection to our #cube, we can push the 3-D object back, so that the front face will be positioned back to the Z-axis origin.

#cube { -webkit-transform: translateZ(-100px); }

See Example: Cube 1.



Restoring the front face to the original position on the Z-axis



Rotating the cube

To expose any face of the cube, we’ll need a style that rotates the cube to expose any face. The transform values are the opposite of those for the corresponding face. We toggle the necessary class on the #box to apply the appropriate transform.

#cube.show-front { -webkit-transform: translateZ(-100px) rotateY(0deg); }
#cube.show-back { -webkit-transform: translateZ(-100px) rotateX(-180deg); }
#cube.show-right { -webkit-transform: translateZ(-100px) rotateY(-90deg); }
#cube.show-left { -webkit-transform: translateZ(-100px) rotateY(90deg); }
#cube.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); }
#cube.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); }

Notice how the order of the transform functions has reversed. First, we push the object back with translateZ, then we rotate it.

Finishing up, we can add a transition to animate the rotation between states. 

#cube { -webkit-transition: -webkit-transform 1s; }

See Example: Cube 2.



Rotating the cube with a CSS transition



Rectangular prism

Cubes are easy enough to generate, as we only have to worry about one measurement. But how would we handle a non-regular rectangular prism? Let’s try to make one that’s 300 pixels wide, 200 pixels high, and 100 pixels deep. 

The markup remains the same as the #cube, but we’ll switch the cube id for #box. The container styles remain mostly the same:

.container {
  width: 300px;
  height: 200px;
  position: relative;
  -webkit-perspective: 1000;
}
#box {
  width: 100%;
  height: 100%;
  position: absolute;
  -webkit-transform-style: preserve-3d;
}

Now to position the faces. Each set of faces will need their own sizes. The smaller faces (left, right, top and bottom) need to be positioned in the centre of the container, where they can be easily rotated and then shifted outward. The thinner left and right faces get positioned left: 100px ((300 − 100) ÷ 2), The stouter top and bottom faces get positioned top: 50px ((200 − 100) ÷ 2).

#box figure {
  display: block;
  position: absolute;
  border: 2px solid black;
}
#box .front,
#box .back {
  width: 296px;
  height: 196px;
}
#box .right,
#box .left {
  width: 96px;
  height: 196px;
  left: 100px;
}
#box .top,
#box .bottom {
  width: 296px;
  height: 96px;
  top: 50px;
}

The rotate values can all remain the same as the cube example, but for this rectangular prism, the translate values do differ. The front and back faces are each shifted out 50 pixels since the #box is 100 pixels deep. The translate value for the left and right faces is 150 pixels for their 300 pixels width. Top and bottom panels take 100 pixels for their 200 pixels height:

#box .front { -webkit-transform: rotateY(0deg) translateZ(50px); }
#box .back { -webkit-transform: rotateX(180deg) translateZ(50px); }
#box .right { -webkit-transform: rotateY(90deg) translateZ(150px); }
#box .left { -webkit-transform: rotateY(-90deg) translateZ(150px); }
#box .top { -webkit-transform: rotateX(90deg) translateZ(100px); }
#box .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); }

See Example: Box 1.







Just like the cube example, to expose a face, the #box needs to have a style to reverse that face’s transform. Both the translateZ and rotate values are the opposites of the corresponding face.

#box.show-front { -webkit-transform: translateZ(-50px) rotateY(0deg); }
#box.show-back { -webkit-transform: translateZ(-50px) rotateX(-180deg); }
#box.show-right { -webkit-transform: translateZ(-150px) rotateY(-90deg); }
#box.show-left { -webkit-transform: translateZ(-150px) rotateY(90deg); }
#box.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); }
#box.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); }

See Example: Box 2.



Rotating the rectangular box with a CSS transition



Carousel

Front-end developers have a myriad of choices when it comes to content carousels. Now that we have 3-D capabilities in our browsers, why not take a shot at creating an actual 3-D carousel?

The markup for this demo takes the same form as the box, cube and card. Let’s make it interesting and have a carousel with nine panels.

<div class=""container"">
  <div id=""carousel"">
    <figure>1</figure>
    <figure>2</figure>
    <figure>3</figure>
    <figure>4</figure>
    <figure>5</figure>
    <figure>6</figure>
    <figure>7</figure>
    <figure>8</figure>
    <figure>9</figure>
  </div>
</div>

Now, apply basic layout styles. Let’s give each panel of the #carousel 20 pixel gaps between one another, done here with left: 10px; and top: 10px;. The effective width of each panel is 210 pixels.

.container {
  width: 210px;
  height: 140px;
  position: relative;
  -webkit-perspective: 1000;
}
#carousel {
  width: 100%;
  height: 100%;
  position: absolute;
  -webkit-transform-style: preserve-3d;
}
#carousel figure {
  display: block;
  position: absolute;
  width: 186px;
  height: 116px;
  left: 10px;
  top: 10px;
  border: 2px solid black;
}

Next up: rotating the faces. This #carousel has nine panels. If each panel gets an equal distribution on the carousel, each panel would be rotated forty degrees from its neighbour (360 ÷ 9).

#carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg); }
#carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg); }
#carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg); }
#carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg); }
#carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg); }
#carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg); }
#carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg); }
#carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg); }
#carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg); }

Now, the outward shift. Back when we were creating the cube and box, the translate value was simple to calculate, as it was equal to one half the width, height or depth of the object. With this carousel, there is no size we can automatically use as a reference. We’ll have to calculate the distance of the shift by other means.



Drawing a diagram of the carousel, we can see that we know only two things: the width of each panel is 210 pixels; and the each panel is rotated forty degrees from the next. If we split one of these segments down its centre, we get a right-angled triangle, perfect for some trigonometry.

We can determine the length of r in this diagram with a basic tangent equation:



There you have it: the panels need to be translated 288 pixels in 3-D space. 

#carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg) translateZ(288px); }
#carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg) translateZ(288px); }
#carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg) translateZ(288px); }
#carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg) translateZ(288px); }
#carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg) translateZ(288px); }
#carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg) translateZ(288px); }
#carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg) translateZ(288px); }
#carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg) translateZ(288px); }
#carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg) translateZ(288px); }

If we decide to change the width of the panel or the number of panels, we only need to plug in those two variables into our equation to get the appropriate translateZ value. In JavaScript terms, that equation would be:

var tz = Math.round( ( panelSize / 2 ) / 
  Math.tan( ( ( Math.PI * 2 ) / numberOfPanels ) / 2 ) );
// or simplified to
var tz = Math.round( ( panelSize / 2 ) / 
  Math.tan( Math.PI / numberOfPanels ) );

Just like our previous 3-D objects, to show any one panel we need only apply the reverse transform on the carousel. Here’s the style to show the fifth panel:

-webkit-transform: translateZ(-288px) rotateY(-160deg);

See Example: Carousel 1.







By now, you probably have two thoughts: 


	Rewriting transform styles for each panel looks tedious.
	Why bother doing high school maths? Aren’t robots supposed to be doing all this work for us?


And you’re absolutely right. The repetitive nature of 3-D objects lends itself to scripting. We can offload all the monotonous transform styles to our dynamic script, which, if done correctly, will be more flexible than the hard-coded version.

See Example: Carousel 2.

Conclusion

3-D transforms change the way we think about the blank canvas of web design. Better yet, they change the canvas itself, trading in the flat surface for voluminous depth.

My hope is that you took at least one peak at a demo and were intrigued. We web designers, who have rejoiced for border-radius, box-shadow and background gradients, now have an incredible tool at our disposal in 3-D transforms. They deserve just the same enthusiasm, research and experimentation we have seen on other CSS3 features. Now is the perfect time to take the plunge and start thinking about how to use three dimensions to elevate our craft. I’m breathless waiting for what’s to come. 

See you on the flip side.",2010,David DeSandro,daviddesandro,2010-12-14T00:00:00+00:00,https://24ways.org/2010/intro-to-css-3d-transforms/,code
235,"Real Animation Using JavaScript, CSS3, and HTML5 Video","When I was in school to be a 3-D animator, I read a book called Timing for Animation. Though only 152 pages long, it’s essentially the bible for anyone looking to be a great animator. In fact, Pixar chief creative officer John Lasseter used the first edition as a reference when he was an animator at Walt Disney Studios in the early 1980s.

In the book, authors John Halas and Harold Whitaker advise:


	Timing is the part of animation which gives meaning to movement. Movement can easily be achieved by drawing the same thing in two different positions and inserting a number of other drawings between the two. The result on the screen will be movement; but it will not be animation.


But that’s exactly what we’re doing with CSS3 and JavaScript: we’re moving elements, not animating them. We’re constantly specifying beginning and end states and allowing the technology to interpolate between the two. And yet, it’s the nuances within those middle frames that create the sense of life we’re looking for.

As bandwidth increases and browser rendering grows more consistent, we can create interactions in different ways than we’ve been able to before. We’re encountering motion more and more on sites we’d generally label ‘static.’ However, this motion is mostly just movement, not animation. It’s the manipulation of an element’s properties, most commonly width, height, x- and y-coordinates, and opacity.

So how do we create real animation?

The metaphor

In my experience, animation is most believable when it simulates, exaggerates, or defies the real world. A bowling ball falls differently than a racquetball. They each have different weights and sizes, which affect the way they land, bounce, and impact other objects.

This is a major reason that JavaScript animation frequently feels mechanical; it doesn’t complete a metaphor. Expanding and collapsing a <div> feels very different than a opening a door or unfolding a piece of paper, but it often shouldn’t. The interaction itself should tie directly to the art direction of a page.

Physics

Understanding the physics of a situation is key to creating convincing animation, even if your animation seeks to defy conventional physics. Isaac Newton’s first law of motion’s_laws_of_motion states, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force.” Once a force acts upon an object, the object’s shape can change accordingly, depending on the strength of the force and the mass of the object. Another nugget of wisdom from Halas and Whitaker:


	All objects in nature have their own weight, construction, and degree of flexibility, and therefore each behaves in its own individual way when a force acts upon it. This behavior, a combination of position and timing, is the basis of animation. The basic question which an animator is continually asking himself is this: “What will happen to this object when a force acts upon it?” And the success of his animation largely depends on how well he answers this question.


In animating with CSS3 and JavaScript, keep physics in mind. How ‘heavy’ is the element you’re interacting with? What kind of force created the action? A gentle nudge? A forceful shove? These subtleties will add a sense of realism to your animations and make them much more believable to your users.

Misdirection

Magicians often use misdirection to get their audience to focus on one thing rather than another. They fool us into thinking something happened that actually didn’t.

Animation is the same, especially on a screen. By changing the arrangement of pixels on screen at a fast enough rate, your eyes fool your mind into thinking an object is actually in motion. 

Another important component of misdirecting in animation is the use of multiple objects. Try to recall a cartoon where a character vanishes. More often, the character makes some sort of exaggerated motion (this is called anticipation) then disappears, and a puff a smoke follows. That smoke is an extra element, but it goes a long way into make you believe that character actually disappeared.

Very rarely does a vanishing character’s opacity simply go from one hundred per cent to zero. That’s not believable. So why do we do it with <div>s?

Armed with the ammunition of metaphors and misdirection, let’s code an example.

Shake, rattle, and roll

(These demos require at least a basic understanding of jQuery and CSS3. Run away if your’re afraid, or brush up on CSS animation and resources for learning jQuery. Also, these demos use WebKit-specific features and are best viewed in the latest version of Safari, so performance in other browsers may vary.)

We often see the design pattern of clicking a link to reveal content. Our “first demo”:”/examples/2010/real-animation/demo1/ shows us exactly that. It uses jQuery’s “ slideDown()”:http://api.jquery.com/slideDown/ method, as many instances do.

But what force acted on the <div> that caused it to open? Did pressing the button unlatch some imaginary hook? Did it activate an unlocking sequence with some gears?

Take 2

Our second demo is more explicit about what happens: the button fell on the <div> and shook its content loose. Here’s how it’s done. 

function clickHandler(){
	$('#button').addClass('animate');
	return false;
}

Clicking the link adds a class of animate to our button. That class has the following CSS associated with it:

<style>
	.animate {
		-webkit-animation-name: ANIMATE;
		-webkit-animation-duration: 0.25s;
		-webkit-animation-iteration-count: 1;
		-webkit-animation-timing-function: ease-in;
	}
	@-webkit-keyframes ANIMATE {
		from {
		top: 72px;
		}
		to {
			top: 112px;
		}
	}
</style>

In our keyframe definition, we’ve specified from and to states. This is great, because we can be explicit about how an object starts and finishes moving. 

What’s also extra handy is that these CSS keyframes broadcast events that you can react to with JavaScript. In this example, we’re listening to the webkitAnimationEnd event and opening the <div> only when the sequence is complete. Here’s that code.

function attachAnimationEventHandlers(){
	var wrap = document.getElementById('wrap');
	wrap.addEventListener('webkitAnimationEnd', function($e) {
		switch($e.animationName){
			case ""ANIMATE"" :
			openMain();
			break;
			default:
		}
	}, false);
}
function openMain(){
	$('#main .inner').slideDown('slow');
}

(For more info on handling animation events, check out the documentation at the Safari Reference Library.)

Take 3

The problem with the previous demo is that the subtleties of timing aren’t evident. It still feels a bit choppy.

For our third demo, we’ll use percentages instead of keywords so that we can insert as many points as we need to communicate more realistic timing. The percentages allow us to add the keys to well-timed animation: anticipation, hold, release, and reaction. 

<style>
	@-webkit-keyframes ANIMATE {
		0% {
			top: 72px;
		}
		40% { /* anticipation */
			top: 57px;
		}
		70% { /* hold */
			top: 56px;
		}
		80% { /* release */
			top: 112px;
		}
		100% { /* return */
			top: 72px;
		}
	}
</style>

Take 4

The button animation is starting to feel much better, but the reaction of the <div> opening seems a bit slow.

This fourth demo uses jQuery’s delay() method to time the opening precisely when we want it. Since we know the button’s animation is one second long and its reaction starts at eighty per cent of that, that puts our delay at 800ms (eighty per cent of one second). However, here’s a little pro tip: let’s start the opening at 750ms instead. The extra fifty milliseconds makes it feel more like the opening is a reaction to the exact hit of the button. Instead of listening for the webkitAnimationEnd event, we can start the opening as soon as the button is clicked, and the movement plays on the specified delay.

function clickHandler(){
	$('#button').addClass('animate');
	openMain();
	return false;
}
function openMain(){
	$('#main .inner').delay(750).slideDown('slow');
}

Take 5

We can tweak the timing of that previous animation forever, but that’s probably as close as we’re going to get to realistic animation with CSS and JavaScript. However, for some extra sauce, we could relegate the whole animation in our final demo to a video sequence which includes more nuances and extra elements for misdirection.

Here’s the basis of video replacement. Add a <video> element to the page and adjust its opacity to zero. Once the button is clicked, fade the button out and start playing the video. Once the video is finished playing, fade it out and bring the button back.

function clickHandler(){
	if($('#main .inner').is(':hidden')){
		$('#button').fadeTo(100, 0);
		$('#clickVideo').fadeTo(100, 1, function(){
			var clickVideo = document.getElementById('clickVideo');
			clickVideo.play();
			setTimeout(removeVideo, 2400);
			openMain();
		});
	}
	return false;
}
function removeVideo(){
	$('#button').fadeTo(500, 1);
	$('#clickVideo').fadeOut('slow');
}
function openMain(){
	$('#main .inner').delay(1100).slideDown('slow');
}

Wrapping up

I’m no JavaScript expert by any stretch. I’m sure a lot of you scripting wizards out there could write much cleaner and more efficient code, but I hope this gives you an idea of the theory behind more realistic motion with the technology we’re using most. This is just one model of creating more convincing animation, but you can create countless variations of this, including…


	Exporting <video> animations in 3-D animation tools or 2-D animation tools like Flash or After Effects
	Using <canvas> or SVG instead of <video>
	Employing specific JavaScript animation frameworks
	Making use of all the powerful properties of CSS Transforms and CSS Animation
	Trying out emerging CSS3 animation tools like Sencha Animator


If it wasn’t already apparent, these demos show an exaggerated example and probably aren’t practical in a lot of environments. However, there are a handful of great sites out there that honor animation techniques—metaphor, physics, and misdirection, among others—like Benjamin De Cock’s vCard, 20 Things I Learned About Browsers and the Web by Fantasy Interactive, and the Nike Snowboarding site by Ian Coyle and HEGA. They’re wonderful testaments to what you can do to aid interaction for users.

My goal was to show you the ‘why’ and the ‘how.’ Your charge is to discern the ‘where’ and the ‘when.’ Happy animating!",2010,Dan Mall,danmall,2010-12-15T00:00:00+00:00,https://24ways.org/2010/real-animation-using-javascript-css3-and-html5-video/,code
230,The Articulate Web Designer of Tomorrow,"You could say that we design to communicate, and that we seek emotive responses. It sounds straightforward, and it can be, but leaving it to chance isn’t wise. Many wander into web design without formal training, and whilst that certainly isn’t essential, we owe it to ourselves to draw on wider influences, learn from the past, and think smarter.

What knowledge can we ourselves explore in order to become better designers? In addition, how can we take this knowledge, investigate it through our unique discipline, and in turn speak more eloquently about what we do on the web? Below, I outline a number of things that I personally believe all designers should be using and exploring collectively.

Taking stock

Where we’re at is good. Finding clarity through web standards, we’ve ended up quite modernist in our approach, pursuing function, elegance and reduction. However, we’re not great at articulating our own design processes and principles to outsiders. Equally, we rely heavily on our instincts when deciding if something is or isn’t good. That’s fine, but we can better understand why things are the way they are by looking a little deeper, thereby helping us articulate what goes on in our design brains to our peers, our clients and to normal humans.

As designers we use ideas, concepts, text and images. We apply our ideas and experience, imposing order and structure to content, hoping to ease the communication of an idea to the largest possible audience or to a specific audience. We consciously manipulate most of what is available to us, but not all. There is something else we can use. I often think that brilliant work demands a keen understanding of the magical visual language that informs design.

Embracing an established visual language

This is a language whose alphabet is shapes, structures, colours, lines and rhythms. When effective, it is somewhat invisible, subliminally enforcing messages and evoking meaning, using methods solidly rooted in a grammar perceptible in virtually all extraordinary creative work. The syntax for art, architecture, film, and furniture, industrial and graphic design (think Bauhaus and the Swiss style perhaps), this language urges us to become fluent if we aim for a more powerful dialogue with our audience.

 Figure 1: Structures (clockwise from top-left): Informal; Formal; Active; Visible.

The greatest creative minds our world has produced could understand some or all of this language. Line and point, form and shape. Abstract objects. Formal and informal structures. Visual distribution. Balance, composition and the multitudinous approaches to symmetry. Patterns and texture. Movement and paths. Repetition, rhythm and frequency. Colour theory. Whitespace and the pause. The list goes on.

The genius we perceive in our creative heroes is often a composite of experience, trial and error, conviction, intuition – even accident – but rarely does great work arise without an initial understanding of the nuts and bolts that help communicate an idea or emotion.

Our world of interactivity

As web designers, our connection with this language is most evident in graphic design. With more technological ease and power comes the responsibility to understand, wisely use, and be able to justify many of our decisions. We have moved beyond the scope of print into a world of interactivity, but we shouldn’t let go of any established principles without good reason.

 Figure 2: Understanding movement of objects in any direction along a defined path.

For example, immersion in this visual language can improve our implementation of CSS3 and JavaScript behaviour. With CSS3, we’ve seen a resurgence in CSS experimentation, some of which has been wonderful, but much of it has appeared clumsy. In the race to make something spin, twist, flip or fly from one corner to another, the designer sometimes fails to think about the true movement they seek to emulate. What forces are supposedly affecting this movement? What is the expected path of this transition and is it being respected?

Stopping to think about what is really supposed to be happening on the page compels us to use complex animations, diagrams and rotations more carefully. It helps us to better understand paths and movement.

 Figure 3: Repetition can occur through variations in colour, shape, direction, and so on.

It can only be of greater benefit to be mindful of symmetries, depth, affordance, juxtaposition, balance, economy and reduction. A deeper understanding of basic structures can help us to say more with sketches, wireframes, layouts and composition. We’ve all experimented with grids and rhythm but, to truly benefit from these long-established principles, we are duty-bound to understand their possibilities more than we will by simply leveraging a free framework or borrowing some CSS.

Design is not a science, but…

Threading through all of this is what we have learned from science, and what it teaches us of the human brain. This visual language matters because technology changes but, for the most part, people don’t. For centuries, we humans have received and interpreted information in much the same way. Understanding more of how we perceive meaning can help designers make smarter decisions, and call on visual language to underpin these decisions. It is our responsibility as designers to be aware of mental models, mapping, semiotics, sensory experience and human emotion.

Design itself is not a science, but the appropriate use of visual language and scientific understanding exposes the line between effective and awkward, between communicative and mute. By strengthening our mental and analytical approach to what is often done arbitrarily or “because it feels right”, we simply become better designers.

A visual language for the web

So, I’ve outlined numerous starting points and areas worthy of deeper investigation, and hopefully you’re eager to do some research. However, I’ve mostly discussed established ideas and principles that we as web designers can learn from. It’s my belief that our community has a shared responsibility to expand this visual language as it applies to the ebb and flow of the web. Indulge me as I conclude with a related tangent.

In defining a visual language specifically for the web, we must continue to mature. The old powerfully influences the new, but we must intelligently expand the visual language of masterful work and articulate what is uniquely ours.

For example, phrases like Ethan Marcotte’s Responsive Web Design aren’t merely elegant, they describe a new way of thinking and working, of communicating about designs and interaction patterns. These phrases broaden our vocabulary and are immediately adopted by designers worldwide, in both conversation and execution.

Our legacy

Our new definitions should flex and not be tied to specific devices or methods which fade away or morph with time. Our legacy is perhaps more about robust and flexible patterns and systems than it is about specific devices or programming languages.

 Figure 4: As web designers, we should think about systems, not pages.

The established principles we adopt and whatever new ways of thinking we define should slip neatly into a wider philosophy about our approach to web design. We’re called, as a community, to define what is distinctive about the visual language of the web, create this vocabulary, this dialect that resonates with us and moves us forward as we tackle each day’s work. Let’s give it some thought.

Further reading

This is my immediate “go-to” list of books that I bullishly believe all web designers should own, but there is so much more out there to read. Sadly, many great texts relating to this stuff are often out of print. Feel free to share your recommendations.


	Don Norman, The Design of Everyday Things
	Christian Leborg, Visual Grammar
	Scott McCloud, Understanding Comics
	David Crow, Visible Signs
	William Lidwell and Katrina Holden, Universal Principles of Design",2010,Simon Collison,simoncollison,2010-12-16T00:00:00+00:00,https://24ways.org/2010/the-articulate-web-designer-of-tomorrow/,process
231,Designing for iOS: Life Beyond Media Queries,"Although not a new phenomenon, media queries seem to be getting a lot attention online recently and for the right reasons too – it’s great to be able to adapt a design with just a few lines of CSS – but many people are relying only on them to create an iPhone-specific version of their website. 

I was pleased to hear at FOWD NYC a few weeks ago that both myself and Aral Balkan share the same views on why media queries aren’t always going to be the best solution for mobile. Both of us specialise in iPhone design ourselves and we opt for a different approach to media queries. The trouble is, regardless of what you have carefully selected to be display:none; in your CSS, the iPhone still loads everything in the background; all that large imagery for your full scale website also takes up valuable mobile bandwidth and time.

You can greatly increase the speed of your website by creating a specific site tailored to mobile users with just a few handy pointers – media queries, in some instances, might be perfectly suitable but, in others, here’s what you can do.

Redirect your iPhone/iPod Touch users

To detect whether someone is viewing your site on an iPhone or iPod Touch, you can either use JavaScript or PHP. 

The JavaScript 

if((navigator.userAgent.match(/iPhone/i)) || (navigator.userAgent.match(/iPod/i))) { 
    if (document.cookie.indexOf(""iphone_redirect=false"") == -1) window.location = ""http://mobile.yoursitehere.com""; 
}

The PHP

if(strstr($_SERVER['HTTP_USER_AGENT'],'iPhone') || strstr($_SERVER['HTTP_USER_AGENT'],'iPod')) 
{
    header('Location: http://mobile.yoursitehere.com');
    exit();
}

Both of these methods redirect the user to a site that you have made specifically for the iPhone. At this point, be sure to provide a link to the full version of the website, in case the user wishes to view this and not be thrown into an experience they didn’t want, with no way back.

Tailoring your site

So, now you’ve got 320 × 480 pixels of screen to play with – and to create a style sheet for, just as you would for any other site you build. There are a few other bits and pieces that you can add to your code to create a site that feels more like a fully immersive iPhone app rather than a website.

Retina display

When building your website specifically tailored to the iPhone, you might like to go one step further and create a specific style sheet for iPhone 4’s Retina display. Because there are four times as many pixels on the iPhone 4 (640 × 960 pixels), you’ll find specifics such as text shadows and borders will have to be increased. 

<link rel=""stylesheet"" 
   media=""only screen and (-webkit-min-device-pixel-ratio: 2)"" 
   type=""text/css"" href=""../iphone4.css"" />

(Credit to Thomas Maier)

Prevent user scaling

This declaration, added into the <head>, stops the user being able to pinch-zoom in and out of your design, which is perfect if you are designing to the exact pixel measurements of the iPhone screen. 

<meta name=""viewport"" 
   content=""width=device-width; initial-scale=1.0; maximum-scale=1.0;"">

Designing for orientation 

As iPhones aren’t static devices, you’ll also need to provide a style sheet for horizontal orientation. We can do this by inserting some JavaScript into the <head> as follows: 

<script type=""text/javascript"">
function orient() {
    switch(window.orientation) {
        case 0: 
            document.getElementById(""orient_css"").href = ""css/iphone_portrait.css"";
            break;
        case -90: 
            document.getElementById(""orient_css"").href = ""css/iphone_landscape.css"";
            break;
        case 90: 
            document.getElementById(""orient_css"").href = ""css/iphone_landscape.css"";
            break;
    }
}
window.onload = orient();
</script>

You can also specify orientation styles using media queries. This is absolutely fine, as by this point you’ll already be working with mobile-specific graphics and have little need to set a lot of things to display:none;

<link rel=""stylesheet"" 
   media=""only screen and (max-device-width: 480px)"" href=""/iphone.css"">
<link rel=""stylesheet"" 
   media=""only screen and (orientation: portrait)"" href=""/portrait.css"">
<link rel=""stylesheet"" 
   media=""only screen and (orientation: landscape)” href=""/landscape.css"">

Remove the address and status bars, top and bottom

To give you more room on-screen and to make your site feel more like an immersive web app, you can place the following declaration into the <head> of your document’s code to remove the address and status bars at the top and bottom of the screen. 

<meta name=""apple-mobile-web-app-capable"" content=""yes"" />

Making the most of inbuilt functions

Similar to mailto: e-mail links, the iPhone also supports another two handy URI schemes which are great for enhancing contact details. When tapped, the following links will automatically bring up the appropriate call or text interface:

<a href=""tel:01234567890"">Call us</a>
<a href=""sms:01234567890"">Text us</a>

iPhone-specific Web Clip icon

Although I believe them to be fundamentally flawed, since they rely on the user bookmarking your site, iPhone Web Clip icons are still a nice touch. You need just two declarations, again in the <head> of your document:

<link rel=""apple-touch-icon"" href=""icons/regular_icon.png"" />
<link rel=""apple-touch-icon"" sizes=""114x114"" href=""icons/retina_icon.png"" />

For iPhone 4 you’ll need to create a 114 × 114 pixels icon; for a non-Retina display, a 57 × 57 pixels icon will do the trick.

Precomposed 

Apple adds its standard gloss ‘moon’ over the top of any icon. If you feel this might be too much for your particular icon and would prefer a matte finish, you can add precomposed to the end of the apple-touch-icon declaration to remove the standard gloss. 

<link rel=""apple-touch-icon-precomposed"" href=""/images/touch-icon.png"" />

Wrapping up

Media queries definitely have their uses. They make it easy to build a custom experience for your visitor, regardless of their browser’s size. For more complex sites, however, or where you have lots of imagery and other content that isn’t necessary on the mobile version, you can now use these other methods to help you out. Remember, they are purely for presentation and not optimisation; for busy people on the go, optimisation and faster-running mobile experiences can only be a good thing. 

Have a wonderful Christmas fellow Webbies!",2010,Sarah Parmenter,sarahparmenter,2010-12-17T00:00:00+00:00,https://24ways.org/2010/life-beyond-media-queries/,code
219,Speed Up Your Site with Delayed Content,"Speed remains one of the most important factors influencing the success of any website, and the first rule of performance (according to Yahoo!) is reducing the number of HTTP requests. Over the last few years we’ve seen techniques like sprites and combo CSS/JavaScript files used to reduce the number of HTTP requests. But there’s one area where large numbers of HTTP requests are still a fact of life: the small avatars attached to the comments on articles like this one.

Avatars

Many sites like 24 ways use a fantastic service called Gravatar to provide user images. As a user, you can sign up to Gravatar, give them your e-mail address, and upload an image to represent you. Sites can then include your image by generating a one way hash of your e-mail address and using that to build an image URL. For example, the markup for the comments on this page looks something like this:

<div>
	<h4><a href=""http://allinthehead.com/"">
		<img src=""http://www.gravatar.com/avatar.php?gravatar_id=13734b0cb20708f79e730809c29c3c48&size=100"" class=""gravatar"" alt="""" height=""100"" width=""100"" />
    Drew McLellan
	</a></h4>
	<p>This is a great article!</p>
</div>

The Gravatar URL contains two parts. 100 is the size in pixels of the image we want.  13734b0cb20708f79e730809c29c3c48 is an MD5 digest of Drew’s e-mail address. Using MD5 means we can request an image for a user without sharing their e-mail address with anyone who views the source of the page.

So what’s wrong with avatars?

The problem is that a popular article can easily get hundreds of comments, and every one of them means another image has to be individually requested from Gravatar’s servers. Each request is small and the Gravatar servers are fast but, when you add them up, it can easily add seconds to the rendering time of a page. Worse, they can delay the loading of more important assets like the CSS required to render the main content of the page.

These images aren’t critical to the page, and don’t need to be loaded up front. Let’s see if we can delay loading them until everything else is done. That way we can give the impression that our site has loaded quickly even if some requests are still happening in the background.

Delaying image loading

The first problem we find is that there’s no way to prevent Internet Explorer, Chrome or Safari from loading an image without removing it from the HTML itself. Tricks like removing the images on the fly with JavaScript don’t work, as the browser has usually started requesting the images before we get a chance to stop it.

Removing the images from the HTML means that people without JavaScript enabled in their browser won’t see avatars. As Drew mentioned at the start of the month, this can affect a large number of people, and we can’t completely ignore them. But most sites already have a textual name attached to each comment and the avatars are just a visual enhancement. In most cases it’s OK if some of our users don’t see them, especially if it speeds up the experience for the other 98%.

Removing the images from the source of our page also means we’ll need to put them back at some point, so we need to keep a record of which images need to be requested. All Gravatar images have the same URL format; the only thing that changes is the e-mail hash. Storing this is a great use of HTML5 data attributes.

HTML5 data what?

Data attributes are a new feature in HTML5. The latest version of the spec says:


	A custom data attribute is an attribute in no namespace whose name starts with the string “data-”, has at least one character after the hyphen, is XML-compatible, and contains no characters in the range U+0041 to U+005A (LATIN CAPITAL LETTER A to LATIN CAPITAL LETTER Z).
[…]
Custom data attributes are intended to store custom data private to the page or application, for which there are no more appropriate attributes or elements. These attributes are not intended for use by software that is independent of the site that uses the attributes.


In other words, they’re attributes of an HTML element that start with “data-” which you can use to share data with scripts running on your site. They’re great for adding small bits of metadata that don’t fit into an existing markup pattern the way microformats do.

Let’s see this in action

Take a look at the markup for comments again:

<div>
	<h4><a href=""http://allinthehead.com/"">
		<img src=""http://www.gravatar.com/avatar.php?gravatar_id=13734b0cb20708f79e730809c29c3c48&size=100"" class=""gravatar"" alt="""" height=""100"" width=""100"" />
    Drew McLellan
	</a></h4>
	<p>This is a great article!</p>
</div>

Let’s replace the <img> element with a data-gravatar-hash attribute on the <a> element:

<div>
	<h4><a href=""http://allinthehead.com/"" data-gravatar-hash=""13734b0cb20708f79e730809c29c3c48"">
    Drew McLellan
	</a></h4>
	<p>This is a great article!</p>
</div>

Once we’ve done this, we’ll need a small bit of JavaScript to find all these attributes, and replace them with images after the page has loaded. Here’s an example using jQuery:

$(window).load(function() {
	$('a[data-gravatar-hash]').prepend(function(index){
		var hash = $(this).attr('data-gravatar-hash')
		return '<img width=""100"" height=""100"" alt="""" src=""http://www.gravatar.com/avatar.php?size=100&gravatar_id=' + hash + '"">'
	})
})

This code waits until everything on the page is loaded, then uses jQuery.prepend to insert an image into every link containing a data-gravatar-hash attribute. It’s short and relatively simple, but in tests it reduced the rendering time of a sample page from over three seconds to well under one.

Finishing touches

We still need to consider the appearance of the page before the avatars have loaded. When our script adds extra content to the page it will cause a browser reflow, which is visually annoying. We can avoid this by using CSS to reserve some space for each image before it’s inserted into the HTML:

#comments div {
	padding-left: 110px;
	min-height: 100px;
	position: relative;
}
#comments div h4 img {
	display: block;
	position: absolute;
	top: 0;
	left: 0;
}

In a real world example, we’ll also find that the HTML for a comment is more varied as many users don’t provide a web page link. We can make small changes to our JavaScript and CSS to handle this case.

Put this all together and you get this example.

Taking this idea further

There’s no reason to limit this technique to sites using Gravatar; we can use similar code to delay loading any images that don’t need to be present immediately. For example, this year’s redesigned Flickr photo page uses a “data-defer-src” attribute to describe any image that doesn’t need to be loaded straight away, including avatars and map tiles.

You also don’t have to limit yourself to loading the extra resources once the page loads. You can get further bandwidth savings by waiting until the user takes an action before downloading extra assets. Amazon has taken this tactic to the extreme on its product pages – extra content is loaded as you scroll down the page.

So next time you’re building a page, take a few minutes to think about which elements are peripheral and could be delayed to allow more important content to appear as quickly as possible.",2010,Paul Hammond,paulhammond,2010-12-18T00:00:00+00:00,https://24ways.org/2010/speed-up-your-site-with-delayed-content/,ux
229,Sketching to Communicate,"As a web designer I’ve always felt that I’d somehow cheated the system, having been absent on the day God handed out the ability to draw. I didn’t study fine art, I don’t have a natural talent to effortlessly knock out a realistic bowl of fruit beside a water jug, and yet somehow I’ve still managed to blag my way this far. I’m sure many of you may feel the same.

I had no intention of becoming an artist, but to have enough skill to convey an idea in a drawing would be useful. Instead, my inadequate instrument would doodle drunkenly across the page leaving a web of unintelligible paths instead of the refined illustration I’d seen in my mind’s eye. This – and the natural scrawl of my handwriting – is fine (if somewhat frustrating) when it’s for my eyes only but, when sketching to communicate a concept to a client, such amateur art would be offered with a sense of embarrassment. So when I had the opportunity to take part in some sketching classes whilst at Clearleft I jumped at the chance.

Why sketch?

In UX workshops early on in a project’s life, sketching is a useful and efficient way to convey and record ideas. It’s disposable and inexpensive, but needn’t look amateur. A picture may be worth a thousand words, but a well executed sketch of how you’ll combine funny YouTube videos with elephants to make Lolephants.com could be worth millions in venture capital. Actually, that’s not bad… ;-)

Although (as you will see) the basics of sketching are easy to master, the kudos you will receive from clients for being a ‘proper designer’ makes it worthwhile!

Where to begin?

Start by not buying yourself a sketch pad. If you were the type of child who ripped the first page out of a school exercise book and started again if you made even a tiny mistake (you’re not alone!), Wreck This Journal may offer a helping hand. Practicing on plain A4 paper instead of any ‘special’ notepad will make the process a whole lot easier, no matter how deliciously edible those Moleskines look.

Do buy yourself a black fine-liner pen and a set of grey Pro Markers for shading. These pens are unlike any you will have used before, and look like blended watercolours once the ink is dry. Although multiple strokes won’t create unsightly blotches of heavy ink on the page, they will go right through your top sheet so always remember to keep a rough sheet in the second position as an ink blotter.

 photo by Tom Harrison

Don’t buy pencils to sketch with, as they lack the confidence afforded by the heavy black ink strokes of marker pens and fine-liners.

If you’re going to be sketching with clients then invest in some black markers and larger sheets of paper. At the risk of sounding like a stationery brand whore, Sharpies are ideal, and these comedy-sized Post-Its do the job far better than cheaper, less sticky alternatives. Although they’re thicker than most standard paper, be sure to double-layer them if you’re writing on them on a wall, unless you fancy a weekend redecorating your client’s swanky boardroom.

The best way to build confidence and improve your sketching technique is, obviously, to practise. Reading this article will be of no help unless you repeat the following examples several times each. Go grab a pen and some paper now, and notice how you improve within even a short period of time.

Sketching web UI

Most elements of any website can be drawn as a combination of geometric shapes.

 photo by Nathanael Boehm

Circles

To draw a circle, get in position and start by resting your hand on the page and making the circular motion a few times without putting pen to paper. As you lower your pen whilst continuing the motion, you should notice the resulting shape is more regular than it otherwise would have been.

Squares and rectangles

Draw one pair of parallel lines first, followed by the others to complete the shapes. Slightly overlap the ends of the lines to make corners feel more solid than if you were to leave gaps. If you’re drawing a container, always draw the contents first, that way it won’t be a squash to fit them in. If you’re drawing a grid (of thumbnails, for instance), draw all parallel lines first as a series of long dashes to help keep line lengths and angles consistent.



Shadows

To lift elements from the page for emphasis, add a subtle shadow with a grey marker. For the most convincing look, assume the light source to be at the top left of the page – the shadow should simply be a thick grey line along the bottom and up the right edge of your shape. If the shape is irregular, the shadow should follow its outline. This is a good way to emphasise featured items, speech bubbles, form buttons, and so on.



Sketching ideas

Arrows

Use arrows to show steps in a process or direction of movement. Giving shadows a 3-D feel, or adding a single colour, will help separate them from the rest of the sketch.



Faces

Start by drawing the circle. The direction of the nose (merely a point) indicates the direction of the person’s gaze. The eyes and mouth show emotion: more open and curvy for happy thoughts; more closed and jagged for angry thoughts. Try out a few shapes and see what emotions they convey.



People

Remember, we’re aiming for communication rather than realism here. A stick man would be fine. Give him a solid body, as shown in this example, and it becomes easier to pose him.



I know you think hands are hard, but they’re quite important to convey some ideas, and for our purposes we don’t need to draw hands with any detail. An oval with a stick does the job of a pointing hand. Close-ups might need more fingers showing, but still don’t require any degree of realism.

Signage

Don’t be afraid to use words. We’re sketching to communicate, so if the easiest way to show an office block is a building with a big ‘office’ sign on the roof, that’s fine!



Labels

Likewise, feel free to label interactions. Use upper-case letters for legibility and slightly angle the horizontal bars upwards to create a more positive feel.

Clichés

Clichés are your friend! Someone’s having an idea? Light bulb above the head. Computer’s crashed? Cloud of smoke with “$£%*!”





It’s good to practise regularly. Try applying these principles to still life, too. Look around you now and draw the cup on the table, or the books on the shelf. Think of it as a combination of shapes and aim for symbolism rather than realism, and it’s not as hard as you’d think.

I hope this has given you the confidence to give it a shot, and the ability to at least not be mortified with the results!

Tip: If you’re involving clients in design games like Leisa Reichelt’s ‘Design Consequences’ it may be wise to tone down the quality of your drawings at that point so they don’t feel intimidated. Remember, it’s important for them to feel at ease with the idea of wireframing in front of you and their colleagues, no matter how bad their line work.

For more information see davegrayinfo.com – Dave Gray taught me everything I know :-)",2010,Paul Annett,paulannett,2010-12-19T00:00:00+00:00,https://24ways.org/2010/sketching-to-communicate/,business
218,Put Yourself in a Corner,"Some backstory, and a shameful confession

For the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class.

Because I was a closeted lit-nerd, I was most skilled in English class. I’d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody’s business. But in class, I’d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn’t getting the most I could out of my education.

The day of humiliation, but also epiphany

One day in Ms. Kaney’s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn’t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, “This is where you sit now.” My face gets hot just thinking about it.

I gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn’t see my friends, or the clock, or the window. All I saw were Ms. Kaney’s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future.

During these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We’d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn’t even a question of this being punishment. It was heaven, and I was more productive than ever.

To the point

Please excuse this sentimental story. It’s not just about honoring a teacher who cared enough to change my life, it’s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we  accomplish our best work.

For those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don’t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you’ll find something useful in the advice to follow.

In which I pretend to be Special Agent Olivia Dunham

Now that I’m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I’m able to achieve improved productivity.

Lately I’ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU’RE a nerd). There’s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception.

This might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I’m able to be productive on a whole new level. Since I can’t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment.

Since I work from home, many of my methods for coping with distractions wouldn’t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply.

Consider your visual input

First, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I’m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. 

But, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It’s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney’s Seat of Shame. It’s a rusty old student’s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago.  This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad).

Find out what works for your ears

Even from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I’ve yet to opt for the fancy ‘real’ white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand.

My boyfriend, the other half of my extensive survey, swears by another method. He  calls it The Wall of Sound, and it’s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he’s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try.

Don’t count the minutes

When I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). 

Nowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I’m writing, I’ll use an app like WriteRoom, which blocks out everything but a simple text editor. 

There are situations when it’s not advisable to completely lose track of time. If I’m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don’t want to lose myself in the expanse of the day. In these cases, I’ll set an alarm that lets me know it’s time to reign myself back in (or on some days, take a shower).

Put yourself in a mental corner, too

When Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I’d argue there is liberty in added mental constraints as well.

Deadlines as a constraint

Much has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there’s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end – Coming Soon, Forever!). But if I have a clear deadline in mind, there’s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing.

Putting the pro in procrastination

Sometimes I’ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it’s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you’re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I’m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There’s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere.

Obviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it’s not a state of being I’d advocate for everyone, all the time. But every now and then, the work done when I’m down to the wire is my best.

Keep one toe outside your comfort zone

When I’m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it’s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning.

There you have it

Well, I think I’ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you’ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year!",2010,Meagan Fisher,meaganfisher,2010-12-20T00:00:00+00:00,https://24ways.org/2010/put-yourself-in-a-corner/,process
227,A Contentmas Epiphany,"The twelve days of Christmas fall between 25 December, Christmas Day, and 6 January, the Epiphany of the Kings. Traditionally, these have been holidays and a lot of us still take a good proportion of these days off. Equally, a lot of us have a got a personal site kicking around somewhere that we sigh over and think, “One day I’ll sort you out!” Why not take this downtime to give it a big ol’ refresh? I know, good idea, huh?

HEY WAIT! WOAH! NO-ONE’S TOUCHING PHOTOSHOP OR DOING ANY CSS FANCYWORK UNTIL I’M DONE WITH YOU!

Be honest, did you immediately think of a sketch or mockup you have tucked away? Or some clever little piece of code you want to fiddle with? Now ask yourself, why would you start designing the container if you haven’t worked out what you need to put inside?

Anyway, forget the content strategy lecture; I haven’t given you your gifts yet.
I present The Twelve Days of Contentmas!

This is a simple little plan to make sure that your personal site, blog or portfolio is not just looking good at the end of these twelve days, but is also a really useful repository of really useful content.

WARNING KLAXON: There are twelve parts, one for each day of Christmas, so this is a lengthy article. I’m not expecting anyone to absorb this in one go. Add to Instapaper. There is no TL;DR for this because it’s a multipart process, m’kay? Even so, this plan of mine cuts corners on a proper applied strategy for content. You might find some aspects take longer than the arbitrary day I’ve assigned. And if you apply this to your company-wide intranet, I won’t be held responsible for the mess.

That said, I encourage you to play along and sample some of the practical aspects of organising existing content and planning new content because it is, honestly, an inspiring and liberating process. For one thing, you get to review all the stuff you have put out for the world to look at and see what you could do next. This always leaves me full of ideas on how to plug the gaps I’ve found, so I hope you are similarly motivated come day twelve.

Let’s get to it then, shall we?

On the first day of Contentmas, Relly gave to me:

1. A (partial) content inventory

I’m afraid being a site owner isn’t without its chores. With great power comes great responsibility and all that. There are the domain renewing, hosting helpline calls and, of course, keeping on top of all the content that you have published.

If you just frowned a little and thought, “Well, there’s articles and images and… stuff”, then I’d like to introduce you to the idea of a content inventory. 

A content inventory is a list of all your content, in a simple spreadsheet, that allows you to see at a glance what is currently on your site: articles; about me page; contact form, and so on.

You add the full URL so that you can click directly to any page listed. You add a brief description of what it is and what tags it has. In fact, I’ll show you. I’ve made a Google Docs template for you. Sorry, it isn’t wrapped.

Does it seem like a mammoth task? Don’t feel you have to do this all in one day. But do do it. For one thing, looking back at all the stuff you’ve pushed out into the world gives you a warm fuzzy feeling which keeps the heating bill down.

Grab a glass of mulled cider and try going month-by-month through your blog archives, or project-by-project through your portfolio. Do a little bit each day for the next twelve days and you’ll have done something awesome. The best bit is that this exploration of your current content helps you with the next day’s task.

Bonus gift: for more on content auditing and inventory, check out Jeff Veen’s article on just this topic, which is also suitable for bigger business sites too.

On the second day of Contentmas, Relly gave to me:

2. Website loves

Remember when you were a kid, you’d write to Santa with a wish list that would make your parents squirm, because your biggest hope for your stocking would be either impossible or impossibly expensive. Do you ever get the same thing now as a grown-up where you think, “Wouldn’t it be great if I could make a video blog every week”, or “I could podcast once a month about this”, and then you push it to the back of your mind, assuming that you won’t have time or you wouldn’t know what to talk about anyway?

True fact: content doesn’t just have to be produced when we are so incensed that we absolutely must blog about a topic. Neither does it have to be a drain to a demanding schedule. You can plan for it. In fact, you’re about to.

So, today, get a pen and a notebook. Move away from your computer. My gift to you is to grab a quiet ten minutes between turkey sandwiches and relatives visiting and give your site some of the attention it deserves for 2011.

What would you do with your site if you could? I don’t mean what would you do purely visually – although by all means note those things down too – but to your site as a whole. Here are some jumping off points:


	Would you like to individually illustrate and design some of your articles?
	What about a monthly exploration of your favourite topic through video or audio?
	Who would you like to collaborate with?
	What do you want your site to be like for a user?
	What tone of voice would you like to use?
	How could you use imagery and typography to support your content?
	What would you like to create content about in the new year?


It’s okay if you can’t do these things yet. It’s okay to scrub out anything where you think, “Nah, never gonna happen.” But do give some thought to what you might want to do next. The best inspiration for this comes from what you’ve already done, so keep on with that inventory.

Bonus gift: a Think Vitamin article on podcasting using Skype, so you can rope in a few friends to join in, too.

On the third day of Contentmas, Relly gave to me:

3. Red pens

Shock news, just in: the web is not print!

One of the hardest things as a writer is to reach the point where you say, “Yeah, okay, that’s it. I’m done” and send off your beloved manuscript or article to print. I’m convinced that if deadlines didn’t exist, nothing would get finished. Why? Well, at the point you hand it over to the publishing presses, you can make no more changes. At best, you can print an erratum or produce an updated second edition at a later date. And writers love to – no, they live to – tweak their creations, so handing them over is quite a struggle. Just one more comma and…

Online, we have no such constraints. We can edit, correct, test, tweak, twiddle until we’re blooming sick of it. Our red pens never run out of ink. It is time for you to run a more critical eye over your content, especially the stuff already published. Relish in the opportunity to change stuff on the fly. I am not so concerned by blog articles and such (although feel free to apply this concept to those, too), but mainly by your more concrete content: about pages; contact pages; home page navigation; portfolio pages; 404 pages.

Now, don’t go running amok with the cut function yet. First, put all these evergreen pages into your inventory. In the notes section, write a quick analysis of how useful this copy is. Example questions:


	Is your contact page up-to-date?
	Does your about page link to the right places?
	Is your portfolio current?
	Does your 404 page give people a way to find what they were looking for?


We’ll come back to this in a few days once we have a clearer idea of how to improve our content.

Bonus gift: the audio and slides of a talk I gave on microcopy and 404 pages at @media WebDirections last year.

On the fourth day of Contentmas, Relly gave to me:

4. Stalling nerds

Actually, I guess more accurately this is something I get given a lot. Designers and developers particularly can find a million ways to extract themselves from the content of a site but, as the site owner,  and this being your personal playground and all, you mustn’t. You actually can’t, sorry. 

But I do understand that at this point, ‘sorting out your site’ suddenly seems a lot less exciting, especially if you are a visually-minded person and words and lists aren’t really your thing. So far, there has been a lot of not-very-exciting exercises in planning, and there’s probably a nice pile of DVDs and video games that you got from Santa worth investigating. 

Stay strong my friend. By now, you have probably hit upon an idea of some sort you are itching to start on, so for every half-hour you spend doing inventory, gift yourself another thirty minutes to play with that idea.

Bonus gift: the Pomodoro Technique. Take one kitchen timer and a to-do list and see how far you can go.

On the fifth day of Contentmas, Relly gave to me:

5. Golden rules

Here are some guidelines for writing online:


	Make headlines for tutorials and similar content useful and descriptive; use a subheading for any terrible pun you want to work in.



	Create a broad opening paragraph that addresses what your article is about. Part of the creative skill in writing is to do this in a way that both informs the reader and captures their attention. If you struggle with this, consider a boxout giving a summary of the article.



	Use headings to break up chunks of text and allow people to scan. Most people will have a scoot about an article before starting at the beginning to give it a proper read. These headings should be equal parts informative and enticing. Try them out as questions that might be posed by the reader too.



	Finish articles by asking your reader to take an affirmative action: subscribe to your RSS feed; leave a comment (if comments are your thing – more on that later); follow you on Twitter; link you to somewhere they have used your tutorial or code. The web is about getting excited, making things and sharing with others, so give your readers the chance to do that.



	For portfolio sites, this call to action is extra important as you want to pick up new business. Encourage people to e-mail you or call you – don’t just rely on a number in the footer or an e-mail link at the top. Think up some consistent calls-to-action you can use and test them out.


So, my gift to you today is a simplified page table for planning out your content to make it as useful as possible.

Feel free to write a new article or tutorial, or work on that great idea from yesterday and try out these guidelines for yourself. 

It’s a simple framework – good headline; broad opening; headings to break up volume; strong call to action – but it will help you recognise if what you’ve written is in good shape to face the world. It doesn’t tell you anything about how to create it – that’s your endeavour – but it does give you a start. No more staring at a blank page.

Bonus gift: okay, you have to buy yourself this one, but it is the gift that keeps on giving: Ginny Reddish’s Letting Go of the Words – the hands down best guide to web writing there is, with a ton of illustrative examples.

On the sixth day of Contentmas, Relly gave to me:

6. Foundation-a-laying

Yesterday, we played with a page table for articles. Today, we are going to set the foundations for your new, spangly, spruced up, relaunched site (for when you’re ready, of course). We’ve checked out what we’ve got, we’ve thought about what we’d like, we have a wish list for the future. Now is the time for a small reality check. 

Be realistic with yourself. Can you really give your site some attention every day? Record a short snippet of audio once a week? A photo diary post once a month? Look back at the wish list you made.


	What can you do?
	What can you aim for?
	What just isn’t possible right now?


As much as we’d all love to be producing a slick video podcast and screencast three times a week, it’s better to set realistic expectations and work your way up.

Where does your site sit in your online world?


	Do you want it to be the hub of all your social interactions, a lifestream, a considered place of publication or a free for all?
	Do you want to have comments (do you have the personal resource to monitor comments?) or would you prefer conversation to happen via Twitter, Facebook or not at all?
	Does this apply to all pages, posts and content types or just some?
	Get these things straight in your head and it’s easier to know what sort of environment you want to create and what content you’ll need to sustain it.


Get your notebook again and think about specific topics you’d like to cover, or aspects of a project you want to go into more, and how you can go ahead and do just that. A good motivator is to think what you’ll get out of doing it, even if that is “And I’ll finally show the poxy $whatever_community that my $chosen_format is better than their $other_format.”

What topics have you really wanted to get off your chest? Look through your inventory again. What gaps are there in your content just begging to be filled?

Today, you’re going to give everyone the gift of your opinion. Find one of those things where someone on the internet is wrong and create a short but snappy piece to set them straight. Doesn’t that feel good? Soon you’ll be able to do this in a timely manner every time someone is wrong on the internet!

Bonus gift: we’re halfway through, so I think something fun is in order. How about a man sledding naked down a hill in Brighton on a tea tray? Sometimes, even with a whole ton of content planning, it’s the spontaneous stuff that is still the most fun to share.

On the seventh day of Contentmas, Relly gave to me:

7. Styles-a-guiding

Not colour style guides or brand style guides or code style guides. Content style guides. You could go completely to town and write yourself a full document defining every aspect of your site’s voice and personality, plus declaring your view on contracted phrases and the Oxford comma, but this does seem a tad excessive. Unless you’re writing an entire site as a fictional character, you probably know your own voice and vocabulary better than anyone. It’s in your head, after all.

Instead, equip yourself with a good global style guide (I like the Chicago Manual of Style because I can access it fully online, but the Associated Press (AP) Stylebook has a nifty iPhone app and, if I’m entirely honest, I’ve found a copy of Eats, Shoots and Leaves has set me right on all but the most technical aspects of punctuation). Next, pick a good dictionary and bookmark thesaurus.com. Then have a go at Kristina Halvorson’s ‘Voice and Tone’ exercise from her book Content Strategy for the Web, to nail down what you’d like your future content to be like:

To introduce the voice and tone qualities you’re [looking to create], a good approach is to offer contrasting values. For example:


	Professional, not academic.
	Confident, not arrogant.
	Clever, not cutesy.
	Savvy, not hipster.
	Expert, not preachy.



Take a look around some of your favourite sites and examine the writing and stylistic handling of content. What do you like? What do you want to emulate? What matches your values list?

Today’s gift to you is an idea. Create a ‘swipe file’ through Evernote or Delicious and save all the stuff you come across that, regardless of topic, makes you think, “That’s really cool.” This isn’t the same as an Instapaper list you’d like to read. This is stuff you have read or have seen that is worth looking at in closer detail.


	Why is it so good?
	What is the language and style like?
	What impact does the typography have?
	How does the imagery work to enhance the message?


This isn’t about creating a personal brand or any such piffle. It’s about learning to recognise how good content works and how to create something awesome yourself. Obviously, your ideas are brilliant, so take the time to understand how best to spring them on the unsuspecting public for easier world domination.

Bonus gift: a nifty style guide is a must when you do have to share content creation duties with others. Here is Leeds University’s publicly available PDF version for you to take a gander at. I especially like the Rationale sections for chopping off dissenters at the knees. 

On the eighth day of Contentmas, Relly gave to me:

8. Times-a-making

You have an actual, real plan for what you’d like to do with your site and how it is going to sound (and probably some ideas on how it’s going to look, too). I hope you are full of enthusiasm and Getting Excited To Make Things. Just before we get going and do exactly that, we are going to make sure we have made time for this creative outpouring.

Have you tried to blog once a week before and found yourself losing traction after a month or two? Are there a couple of podcasts lurking neglected in your archives? Whereas half of the act of running is showing up for training, half of creating is making time rather than waiting for it to become urgent. It’s okay to write something and set a date to come back to it (which isn’t the same as leaving it to decompose in your drafts folder).

Putting a date in your calendar to do something for your site means that you have a forewarning to think of a topic to write about, and space in your schedule to actually do it. Crucially, you’ve actually made some time for this content lark.

To do this, you need to think about how long it takes to get something out of the door/shipped/published/whatever you want to call it. It might take you just thirty minutes to record a podcast, but also a further hour to research the topic beforehand and another hour to edit and upload the clips. Suddenly, doing a thirty minute podcast every day seems a bit unlikely. But, on the flipside, it is easy to see how you could schedule that in three chunks weekly. 

Put it in your calendar. Do it, publish it, book yourself in for the next week. Keep turning up.

Today my gift to you is the gift of time. Set up your own small content calendar, using your favourite calendar system, and schedule time to play with new ways of creating content, time to get it finished and time to get it on your site. Don’t let good stuff go to your drafts folder to die of neglect.

Bonus gift: lots of writers swear by the concept of ‘daily pages’. That is, churning out whatever is in your head to see if there is anything worth building upon, or just to lose the grocery list getting in the way. 750words.com is a site built around this concept. Go have a play.

On the ninth day of Contentmas, Relly gave to me:

9. Copy enhancing

An incredibly radical idea for day number nine. We are going to look at that list of permanent pages you made back on day three and rewrite the words first, before even looking at a colour palette or picking a font! Crazy as it sounds, doing it this way round could influence your design. It could shape the imagery you use. It could affect your choice of typography. IMAGINE THE POSSIBILITIES!

Look at the page table from day five. Print out one for each of your homepage, about page, contact page, portfolio, archive, 404 page or whatever else you have. Use these as a place to brainstorm your ideas and what you’d like each page to do for your site. Doodle in the margin, choose words you think sound fun to say, daydream about pictures you’d like to use and colours you think would work, but absolutely, completely and utterly fill in those page tables to understand how much (or how little) content you’re playing with and what you need to do to get to ‘launch’.

Then, use them for guidance as you start to write. Don’t skimp. Don’t think that a fancy icon of an envelope encourages people to e-mail you. Use your words.

People get antsy at this bit. Writing can be hard work and it’s easy for me to say, “Go on and write it then!” I know this. I mean, you should see the faces I pull when I have to do anything related to coding. The closest equivalent would be when scientists have to stick their hands in big gloves attached to a glass box to do dangerous experiments.

Here’s today’s gift, a little something about writing that I hope brings you comfort: 


	To write something fantastic you almost always have to write a rubbish draft first.


Now, you might get lucky and write a ‘good enough’ draft first time and that’s fab – you’ve cut some time getting to ‘fantastic’. If, however, you’ve always looked at your first attempt to write more than the bare minimum and sighed in despair, and resigned yourself to adding just a title, date and a screenshot, be cheered because you have taken the first step to being able to communicate with clarity, wit and panache.

Keep going. Look at writing you admire and emulate it. Think about how you will lovingly design those words when they are done. Know that you can go back and change them. Check back with your page table to keep you on track. Do that first draft.

Bonus gift: becoming a better writer helps you to explain design concepts to clients.

On the tenth day of Contentmas, Relly gave to me:

10. Ideas for keeping

Hurrah! You have something down on paper, ready to start evolving your site around it. Here’s where the words and visuals and interaction start to come together. Because you have a plan, you can think ahead and do things you wouldn’t be able to pull together otherwise.


	How about finding a fresh-faced stellar illustrator on Dribbble to create you something perfect to pep up your contact page or visualize your witty statement on statements of work. A List Apart has been doing it for years and it hasn’t worked out too badly for them, has it?



	What about spending this month creating a series of introductory tutorials on a topic, complete with screencasts and audio and give them a special home on your site?



	How about putting in some hours creating a glorious about me page, with a biography, nice picture, and where you spend your time online?



	You could even do the web equivalent of getting up in the attic and sorting out your site’s search to make it easier to find things in your archives. Maybe even do some manual recommendations for relevant content and add them as calls to action.



	How about writing a few awesome case studies with individual screenshots of your favourite work, and creating a portfolio that plays to your strengths? Don’t just rely on the pretty pictures; use your words. Otherwise no-one understands why things are the way they are on that screenshot and BAM! you’ll be judged on someone else’s tastes. (Elliot has a head start on you for this, so get to it!)



	Do you have a serious archive of content? What’s it like being a first-time visitor to your site? Could you write them a guide to introduce yourself and some of the most popular stuff on your site? Ali Edwards is a massively popular crafter and every day she gets new visitors who have found her multiple papercraft projects on Flickr, Vimeo and elsewhere, so she created a welcome guide just for them.



	What about your microcopy? Can you improve on your blogging platform’s defaults for search, comment submission and labels? I’ll bet you can.



	Maybe you could plan a collaboration with other like-minded souls. A week of posts about the more advanced wonders of HTML5 video. A month-long baton-passing exercise in extolling the virtues of IE (shut up, it could happen!). Just spare me any more online advent calendars.



	Watch David McCandless’s TED talk on his jawdropping infographic work and make something as awesome as the Billion Dollar O Gram. I dare you.


Bonus gift: Grab a copy of Brian Suda’s Designing with Data, in print or PDF if Santa didn’t put one in your stocking, and make that awesome something with some expert guidance.

On the eleventh day of Contentmas, Relly gave to me:

11. Pixels pushing

Oh, go on then. Make a gorgeous bespoke velvet-lined container for all that lovely content. It’s proper informed design now, not just decoration. Mr. Zeldman says so.

Bonus gift: I made you a movie! If books were designed like websites.

On the twelfth day of Contentmas, Relly gave to me:

12. Delighters delighting

The Epiphany is upon us; your site is now well on its way to being a beautiful, sustainable hub of content and you have a date in your calendar to help you keep that resolution of blogging more. What now?


	Keep on top of your inventory. One day it will save your butt, I promise.
	Keep making a little bit of time regularly to create something new: an article; an opinion piece; a small curation of related links; a photo diary; a new case study. That’s easier than an annual content bootcamp for sure.
	And today’s gift: look for ways to play with that content and make something a bit special. Stretch yourself a little. It’ll be worth it.


Bonus gift: Paul Annett’s presentation on Ooh, that’s clever: Delighters in design from SxSW 09.

All my favourite designers and developers have their own unique styles and touches. It’s what sets them apart. My very, very favourites have an eloquence and expression that they bring to their sites and to their projects. I absolutely love to explore a well-crafted, well-written site – don’t we all? I know the time it takes. I appreciate the time it takes. But the end results are delicious. Do please share your spangly, refreshed sites with me in the comments.

Catch me on Twitter, I’m @RellyAB, and I’ve been your host for these Twelve Days of Contentmas.",2010,Relly Annett-Baker,rellyannettbaker,2010-12-21T00:00:00+00:00,https://24ways.org/2010/a-contentmas-epiphany/,content
238,Everything You Wanted To Know About Gradients (And a Few Things You Didn’t),"Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.

Still, despite their widespread use (or is it overuse?), the smartly applied gradient can be a valuable contributor to a designer’s vocabulary. There’s always been a tension between the inherently two-dimensional nature of our medium, and our desire for more intensity, more depth in our designs. And a gradient can evoke so much: the splay of light across your desk, the slow decrease in volume toward the end of your favorite song, the sunset after a long day. When properly applied, graded colors bring a much needed softness to our work.

Of course, that whole ‘proper application’ thing is the tricky bit.

But given their place in our toolkit and their prominence online, it really is heartening to see we can create gradients directly with CSS. They’re part of the draft images module, and implemented in two of the major rendering engines.

Still, I’ve always found CSS gradients to be one of the more confusing aspects of CSS3. So if you’ll indulge me, let’s take a quick look at how to create CSS gradients—hopefully we can make them seem a bit more accessible, and bring a bit more art into the browser.

Gradient theory 101 (I hope that’s not really a thing)

Right. So before we dive into the code, let’s cover a few basics. Every gradient, no matter how complex, shares a few common characteristics. Here’s a straightforward one:

 I spent seconds hours designing this gradient. I hope you like it.

At either end of our image, we have a final color value, or color stop: on the left, our stop is white; on the right, black. And more color-rich gradients are no different:

 (Don’t ever really do this. Please. I beg you.)

It’s visually more intricate, sure. But at the heart of it, we have just seven color stops (red, orange, yellow, and so on), making for a fantastic gradient all the way.

Now, color stops alone do not a gradient make. Between each is a transition point, the fail-over point between the two stops. Now, the transition point doesn’t need to fall exactly between stops: it can be brought closer to one stop or the other, influencing the overall shape of the gradient.

A tale of two syntaxes

Armed with our new vocabulary, let’s look at a CSS gradient in the wild. Behold, the simple input button:



There’s a simple linear gradient applied vertically across the button, moving from a bright sunflowerish hue (#FAA51A, for you hex nuts in the audience) to a much richer orange (#F47A20). And here’s the CSS that makes it happen:

input[type=submit] {
	background-color: #F47A20;
	background-image: -moz-linear-gradient(
		#FAA51A,
		#F47A20
		);
	background-image: -webkit-gradient(linear, 0 0, 0 100%,
		color-stop(0, #FAA51A),
		color-stop(1, #F47A20)
		);
}

I’ve borrowed David DeSandro’s most excellent formatting suggestions for gradients to make this snippet a bit more legible but, still, the code above might have turned your stomach a bit. And that’s perfectly understandable—heck, it sort of turned mine. But let’s step through the CSS slowly, and see if we can’t make it a little less terrifying.

Verbose WebKit is verbose

Here’s the syntax for our little gradient on WebKit:

background-image: -webkit-gradient(linear, 0 0, 0 100%,
	color-stop(0, #FAA51A),
	color-stop(1, #F47A20)
	);

Woof. Quite a mouthful, no? Well, here’s what we’re looking at:


	WebKit has a single -webkit-gradient property, which can be used to create either linear or radial gradients.
	The next two values are the starting and ending positions for our gradient (0 0 and 0 100%, respectively). Linear gradients are simply drawn along the path between those two points, which allows us to change the direction of our gradient simply by altering its start and end points.
	Afterward, we specify our color stops with the oh-so-aptly named color-stop parameter, which takes the stop’s position on the gradient (0 being the beginning, and 100% or 1 being the end) and the color itself.


For a simple two-color gradient like this, -webkit-gradient has a bit of shorthand notation to offer us:

background-image: -webkit-gradient(linear, 0 0, 0 100%,
	from(#FAA51A),
	to(#FAA51A)
	);

from(#FAA51A) is equivalent to writing color-stop(0, #FAA51A), and to(#FAA51A) is the same as color-stop(1, #FAA51A) or color-stop(100%, #FAA51A)—in both cases, we’re simply declaring the first and last color stops in our gradient.

Terse Gecko is terse

WebKit proposed its syntax back in 2008, heavily inspired by the way gradients are drawn in the canvas specification. However, a different, leaner syntax came to the fore, eventually appearing in a draft module specification in CSS3.

Naturally, because nothing on the web was meant to be easy, this is the one that Mozilla has implemented.

Here’s how we get gradient-y in Gecko:

background-image: -moz-linear-gradient(
	#FAA51A,
	#F47A20
	);

Wait, what? Done already? That’s right. By default, -moz-linear-gradient assumes you’re trying to create a vertical gradient, starting from the top of your element and moving to the bottom. And, if that’s the case, then you simply need to specify your color stops, delimited with a few commas.

I know: that was almost… painless. But the W3C/Mozilla syntax also affords us a fair amount of flexibility and control, by introducing features as we need them.

We can specify an origin point for our gradient:

background-image: -moz-linear-gradient(50% 100%,
	#FAA51A,
	#F47A20
	);

As well as an angle, to give it a direction:

background-image: -moz-linear-gradient(50% 100%, 45deg,
	#FAA51A,
	#F47A20
	);

And we can specify multiple stops, simply by adding to our comma-delimited list:

background-image: -moz-linear-gradient(50% 100%, 45deg,
	#FAA51A,
	#FCC,
	#F47A20
	);

By adding a percentage after a given color value, we can determine its position along the gradient path:

background-image: -moz-linear-gradient(50% 100%, 45deg,
	#FAA51A,
	#FCC 20%,
	#F47A20
	);

So that’s some of the flexibility implicit in the W3C/Mozilla-style syntax.

Now, I should note that both syntaxes have their respective fans. I will say that the W3C/Mozilla-style syntax makes much more sense to me, and lines up with how I think about creating gradients. But I can totally understand why some might prefer WebKit’s more verbose approach to the, well, looseness behind the -moz syntax. À chacun son gradient syntax.

Still, as the language gets refined by the W3C, I really hope some consensus is reached by the browser vendors. And with Opera signaling that it will support the W3C syntax, I suppose it falls on WebKit to do the same.

Reusing color stops for fun and profit

But CSS gradients aren’t all simple colors and shapes and whatnot: by getting inventive with individual color stops, you can create some really complex, compelling effects.

Tim Van Damme, whose brain, I believe, should be posthumously donated to science, has a particularly clever application of gradients on The Box, a site dedicated to his occasional podcast series. Now, there are a fair number of gradients applied throughout the UI, but it’s the feature image that really catches the eye.

You see, there’s nothing that says you can’t reuse color stops. And Tim’s exploited that perfectly.

He’s created a linear gradient, angled at forty-five degrees from the top left corner of the photo, starting with a fully transparent white (rgba(255, 255, 255, 0)). At the halfway mark, he’s established another color stop at an only slightly more opaque white (rgba(255, 255, 255, 0.1)), making for that incredibly gradual brightening toward the middle of the photo.



But then he has set another color stop immediately on top of it, bringing it back down to rgba(255, 255, 255, 0) again. This creates that fantastically hard edge that diagonally bisects the photo, giving the image that subtle gloss.



And his final color stop ends at the same fully transparent white, completing the effect. Hot? I do believe so.

Rocking the radials

We’ve been looking at linear gradients pretty exclusively. But I’d be remiss if I didn’t at least mention radial gradients as a viable option, including a modest one as a link accent on a navigation bar:



And here’s the relevant CSS:

background: -moz-radial-gradient(50% 100%, farthest-side,
	rgb(204, 255, 255) 1%,
	rgb(85, 85, 85) 15%,
	rgba(85, 85, 85, 0)
	);
background: -webkit-gradient(radial, 50% 100%, 0, 50% 100%, 15,
	from(rgb(204, 255, 255)),
	to(rgba(85, 85, 85, 0))
	);

Now, the syntax builds on what we’ve already learned about linear gradients, so much of it might be familiar to you, picking out color stops and transition points, as well as the two syntaxes’ reliance on either a separate property (-moz-radial-gradient) or parameter (-webkit-gradient(radial, …)) to shift into circular mode.

Mozilla introduces another stand-alone property (-moz-radial-gradient), and accepts a starting point (50% 100%) from which the circle radiates. There’s also a size constant defined (farthest-side), which determines the reach and shape of our gradient.

WebKit is again the more verbose of the two syntaxes, requiring both starting and ending points (50% 100% in both cases). Each also accepts a radius in pixels, allowing you to control the skew and breadth of the circle.

Again, this is a fairly modest little radial gradient. Time and article length (and, let’s be honest, your author’s completely inadequate grasp of geometry) prevent me from covering radial gradients in much more detail, because they are incredibly powerful. For those interested in learning more, I can’t recommend the references at Mozilla and Apple strongly enough.

Leave no browser behind

But no matter the kind of gradients you’re working with, there is a large swathe of browsers that simply don’t support gradients. Thankfully, it’s fairly easy to declare a sensible fallback—it just depends on the kind of fallback you’d like. Essentially, gradient-blind browsers will disregard any properties containing references to either -moz-linear-gradient, -moz-radial-gradient, or -webkit-gradient, so you simply need to keep your fallback isolated from those properties.

For example: if you’d like to fall back to a flat color, simply declare a separate background-color:

.nav {
	background-color: #000;
	background-image: -moz-linear-gradient(rgba(0, 0, 0, 0), rgba(255, 255, 255, 0.45));
	background-image: -webkit-gradient(linear, 0 0, 0 100%, from(rgba(0, 0, 0, 0)), to(rgba(255, 255, 255, 0.45)));
}

Or perhaps just create three separate background properties.

.nav {
	background: #000;
	background: #000 -moz-linear-gradient(rgba(0, 0, 0, 0), rgba(255, 255, 255, 0.45));
	background: #000 -webkit-gradient(linear, 0 0, 0 100%, from(rgba(0, 0, 0, 0)), to(rgba(255, 255, 255, 0.45)));
}

We can even build on this to fall back to a non-gradient image:

.nav {
	background: #000 <strong>url(""faux-gradient-lol.png"") repeat-x</strong>;
	background: #000 -moz-linear-gradient(rgba(0, 0, 0, 0), rgba(255, 255, 255, 0.45));
	background: #000 -webkit-gradient(linear, 0 0, 0 100%, from(rgba(0, 0, 0, 0)), to(rgba(255, 255, 255, 0.45)));
}

No matter the approach you feel most appropriate to your design, it’s really just a matter of keeping your fallback design quarantined from its CSS3-ified siblings.

(If you’re feeling especially masochistic, there’s even a way to get simple linear gradients working in IE via Microsoft’s proprietary filters. Of course, those come with considerable performance penalties that even Microsoft is quick to point out, so I’d recommend avoiding those.

And don’t tell Andy Clarke I told you, or he’ll probably unload his Derringer at me. Or something.)

Go forth and, um, gradientify!

It’s entirely possible your head’s spinning. Heck, mine is, but that might be the effects of the ’nog. But maybe you’re wondering why you should care about CSS gradients. After all, images are here right now, and work just fine. 

Well, there are some quick benefits that spring to mind: fewer HTTP requests are needed; CSS3 gradients are easily made scalable, making them ideal for variable widths and heights; and finally, they’re easily modifiable by tweaking a few CSS properties. Because, let’s face it, less time spent yelling at Photoshop is a very, very good thing.

Of course, CSS-generated gradients are not without their drawbacks. The syntax can be confusing, and it’s still under development at the W3C. As we’ve seen, browser support is still very much in flux. And it’s possible that gradients themselves have some real performance drawbacks—so test thoroughly, and gradient carefully.

But still, as syntaxes converge, and support improves, I think generated gradients can make a compelling tool in our collective belts. The tasteful design is, of course, entirely up to you.

So have fun, and get gradientin’.",2010,Ethan Marcotte,ethanmarcotte,2010-12-22T00:00:00+00:00,https://24ways.org/2010/everything-you-wanted-to-know-about-gradients/,code
237,Circles of Confusion,"Long before I worked on the web, I specialised in training photographers how to use large format,  5×4″ and 10×8″ view cameras – film cameras with swing and tilt movements, bellows and upside down, back to front images viewed on dim, ground glass screens. It’s been fifteen years since I clicked a shutter on a view camera, but some things have stayed with me from those years.

In photography, even the best lenses don’t focus light onto a point (infinitely small in size) but onto ‘spots’ or circles in the ‘film/image plane’. These circles of light have dimensions, despite being microscopically small. They’re known as ‘circles of confusion’.

As circles of light become larger, the more unsharp parts of a photograph appear. On the flip side, when circles are smaller, an image looks sharper and more in focus. This is the basis for photographic depth of field and with that comes the knowledge that no photograph can be perfectly focused, never truly sharp. Instead, photographs can only be ‘acceptably unsharp’. 

Acceptable unsharpness is now a concept that’s relevant to the work we make for the web, because often – unless we compromise – websites cannot look or be experienced exactly the same across browsers, devices or platforms. Accepting that fact, and learning to look upon these natural differences as creative opportunities instead of imperfections, can be tough. Deciding which aspects of a design must remain consistent and, therefore, possibly require more time, effort or compromises can be tougher. Circles of confusion can help us, our bosses and our customers make better, more informed decisions.

Acceptable unsharpness

Many clients still demand that every aspect of a design should be ‘sharp’ – that every user must see rounded boxes, gradients and shadows – without regard for the implications. I believe that this stems largely from the fact that they have previously been shown designs – and asked for sign-off – using static images.

It’s also true that in the past, organisations have invested heavily in style guides which, while maybe still useful in offline media, have a strictness that often fails to allow for the flexibility that we need to create experiences that are appropriate to a user’s browser or device capabilities.

We live in an era where web browsers and devices have wide-ranging capabilities, and websites can rarely look or be experienced exactly the same across them. Is a particular typeface vital to a user’s experience of a brand? How important are gradients or shadows? Are rounded corners really that necessary? These decisions determine how ‘sharp’ an element should be across browsers with different capabilities and, therefore, how much time, effort or extra code and images we devote to achieving consistency between them. To help our clients make those decisions, we can use circles of confusion.

Circles of confusion

Using circles of confusion involves plotting aspects of a visual design into a series of concentric circles, starting at the centre with elements that demand the most consistency. Then, work outwards, placing elements in order of their priority so that they become progressively ‘softer’, more defocused as they’re plotted into outer rings.

If layout and typography must remain consistent, place them in the centre circle as they’re aspects of a design that must remain ‘sharp’.

When gradients are important – but not vital – to a user’s experience of a brand, plot them close to, but not in the centre. This makes everyone aware that to achieve consistency, you’ll need to carve out extra images for browsers that don’t support CSS gradients.

If achieving rounded corners or shadows in all browsers isn’t important, place them into outer circles, allowing you to save time by not creating images or employing JavaScript workarounds.

I’ve found plotting aspects of a visual design into circles of confusion is a useful technique when explaining the natural differences between browsers to clients. It sets more realistic expectations and creates an environment for more meaningful discussions about progressive and emerging technologies. Best of all, it enables everyone to make better and more informed decisions about design implementation priorities.

Involving clients allows the implications of the decisions they make more transparent. For me, this has sometimes meant shifting deadlines or it has allowed me to more easily justify an increase in fees. Most important of all, circles of confusion have helped the people that I work with move beyond yesterday’s one-size-fits-all thinking about visual design, towards accepting the rich diversity of today’s web.",2010,Andy Clarke,andyclarke,2010-12-23T00:00:00+00:00,https://24ways.org/2010/circles-of-confusion/,process
223,Calculating Color Contrast,"Some websites and services allow you to customize your profile by uploading pictures, changing the background color or other aspects of the design. As a customer, this personalization turns a web app into your little nest where you store your data. As a designer, letting your customers have free rein over the layout and design is a scary prospect. So what happens to all the stock text and images that are designed to work on nice white backgrounds? Even the Mac only lets you choose between two colors for the OS, blue or graphite! Opening up the ability to customize your site’s color scheme can be a recipe for disaster unless you are flexible and understand how to find maximum color contrasts.

In this article I will walk you through two simple equations to determine if you should be using white or black text depending on the color of the background. The equations are both easy to implement and produce similar results. It isn’t a matter of which is better, but more the fact that you are using one at all! That way, even with the craziest of Geocities color schemes that your customers choose, at least your text will still be readable.

Let’s have a look at a range of various possible colors. Maybe these are pre-made color schemes, corporate colors, or plucked from an image.



Now that we have these potential background colors and their hex values, we need to find out whether the corresponding text should be in white or black, based on which has a higher contrast, therefore affording the best readability. This can be done at runtime with JavaScript or in the back-end before the HTML is served up.

There are two functions I want to compare. The first, I call ’50%’. It takes the hex value and compares it to the value halfway between pure black and pure white. If the hex value is less than half, meaning it is on the darker side of the spectrum, it returns white as the text color. If the result is greater than half, it’s on the lighter side of the spectrum and returns black as the text value.

In PHP:

function getContrast50($hexcolor){
    return (hexdec($hexcolor) > 0xffffff/2) ? 'black':'white';
}

In JavaScript:

function getContrast50(hexcolor){
    return (parseInt(hexcolor, 16) > 0xffffff/2) ? 'black':'white';
}

It doesn’t get much simpler than that! The function converts the six-character hex color into an integer and compares that to one half the integer value of pure white. The function is easy to remember, but is naive when it comes to understanding how we perceive parts of the spectrum. Different wavelengths have greater or lesser impact on the contrast.

The second equation is called ‘YIQ’ because it converts the RGB color space into YIQ, which takes into account the different impacts of its constituent parts. Again, the equation returns white or black and it’s also very easy to implement.

In PHP:

function getContrastYIQ($hexcolor){
	$r = hexdec(substr($hexcolor,0,2));
	$g = hexdec(substr($hexcolor,2,2));
	$b = hexdec(substr($hexcolor,4,2));
	$yiq = (($r*299)+($g*587)+($b*114))/1000;
	return ($yiq >= 128) ? 'black' : 'white';
}

In JavaScript:

function getContrastYIQ(hexcolor){
	var r = parseInt(hexcolor.substr(0,2),16);
	var g = parseInt(hexcolor.substr(2,2),16);
	var b = parseInt(hexcolor.substr(4,2),16);
	var yiq = ((r*299)+(g*587)+(b*114))/1000;
	return (yiq >= 128) ? 'black' : 'white';
}

You’ll notice first that we have broken down the hex value into separate RGB values. This is important because each of these channels is scaled in accordance to its visual impact. Once everything is scaled and normalized, it will be in a range between zero and 255. Much like the previous ’50%’ function, we now need to check if the input is above or below halfway. Depending on where that value is, we’ll return the corresponding highest contrasting color.

That’s it: two simple contrast equations which work really well to determine the best readability.

If you are interested in learning more, the W3C has a few documents about color contrast and how to determine if there is enough contrast between any two colors. This is important for accessibility to make sure there is enough contrast between your text and link colors and the background.

There is also a great article by Kevin Hale on Particletree about his experience with choosing light or dark themes. To round it out, Jonathan Snook created a color contrast picker which allows you to play with RGB sliders to get values for YIQ, contrast and others. That way you can quickly fiddle with the knobs to find the right balance.

Comparing results

Let’s revisit our color schemes and see which text color is recommended for maximum contrast based on these two equations.



If we use the simple ’50%’ contrast function, we can see that it recommends black against all the colors except the dark green and purple on the second row. In general, the equation feels the colors are light and that black is a better choice for the text.



The more complex ‘YIQ’ function, with its weighted colors, has slightly different suggestions. White text is still recommended for the very dark colors, but there are some surprises. The red and pink values show white text rather than black. This equation takes into account the weight of the red value and determines that the hue is dark enough for white text to show the most contrast.

As you can see, the two contrast algorithms agree most of the time. There are some instances where they conflict, but overall you can use the equation that you prefer. I don’t think it is a major issue if some edge-case colors get one contrast over another, they are still very readable.

Now let’s look at some common colors and then see how the two functions compare. You can quickly see that they do pretty well across the whole spectrum.



In the first few shades of grey, the white and black contrasts make sense, but as we test other colors in the spectrum, we do get some unexpected deviation. Pure red #FF0000 has a flip-flop. This is due to how the ‘YIQ’ function weights the RGB parts. While you might have a personal preference for one style over another, both are justifiable.



In this second round of colors, we go deeper into the spectrum, off the beaten track. Again, most of the time the contrasting algorithms are in sync, but every once in a while they disagree. You can select which you prefer, neither of which is unreadable.

Conclusion

Contrast in color is important, especially if you cede all control and take a hands-off approach to the design. It is important to select smart defaults by making the contrast between colors as high as possible. This makes it easier for your customers to read, increases accessibility and is generally just easier on the eyes. 

Sure, there are plenty of other equations out there to determine contrast; what is most important is that you pick one and implement it into your system.

So, go ahead and experiment with color in your design. You now know how easy it is to guarantee that your text will be the most readable in any circumstance.",2010,Brian Suda,briansuda,2010-12-24T00:00:00+00:00,https://24ways.org/2010/calculating-color-contrast/,code
271,Creating Custom Font Stacks with Unicode-Range,"Any web designer or front-end developer worth their salt will be familiar with the CSS @font-face rule used for embedding fonts in a web page. We’ve all used it — either directly in our code ourselves, or via one of the web font services like Fontdeck, Typekit or Google Fonts.

If you’re like me, however, you’ll be used to just copying and pasting in a specific incantation of lines designed to get different formats of fonts working in different browsers, and may not have really explored all the capabilities of @font-face properties as defined by the spec.

One such property — the unicode-range descriptor — sounds pretty dull and is easily overlooked. It does, however, have some fairly interesting possibilities when put to use in creative ways.

Unicode-range

The unicode-range descriptor is designed to help when using fonts that don’t have full coverage of the characters used in a page. By adding a unicode-range property to a @font-face rule it is possible to specify the range of characters the font covers. 

@font-face {
    font-family: BBCBengali;
    src: url(fonts/BBCBengali.ttf) format(""opentype"");
    unicode-range: U+00-FF;
}

In this example, the font is to be used for characters in the range of U+00 to U+FF which runs from the unexciting control characters at the start of the Unicode table (symbols like the exclamation mark start at U+21) right through to ÿ at U+FF – the extent of the Basic Latin character range.

By adding multiple @font-face rules for the same family but with different ranges, you can build up complete coverage of the characters your page uses by using different fonts.

When I say that it’s possible to specify the range of characters the font covers, that’s true, but what you’re really doing with the unicode-range property is declaring which characters the font should be used for. This becomes interesting, because instead of merely working with the technical constraints of available characters in a given font, we can start picking and choosing characters to use and selectively mix fonts together.

The best available ampersand

A few years back, Dan Cederholm wrote a post encouraging designers to use the best available ampersand. Dan went on to outline how this can be achieved by wrapping our ampersands in a <span> element with a class applied:

<span class=""amp"">&</span>

A CSS rule can then be written to select the <span> and apply a different font:

span.amp {
    font-family: Baskerville, Palatino, ""Book Antiqua"", serif;
}

That’s a perfectly serviceable technique, but the drawbacks are clear — you have to add extra markup which is borderline presentational, and you also have to be able to add that markup, which isn’t always possible when working with a CMS.

Perhaps we could do this with unicode-range.

A better best available ampersand

The Unicode code point for an ampersand is U+26, so the ampersand font stack above can be created like so:

@font-face {
    font-family: 'Ampersand';
    src: local('Baskerville'), local('Palatino'), local('Book Antiqua');
    unicode-range: U+26;
}

What we’ve done here is specify a new family called Ampersand and created a font stack for it with the user’s locally installed copies of Baskerville, Palatino or Book Antiqua. We’ve then limited it to a single character range — the ampersand. Of course, those don’t need to be local fonts — they could be web font files, too. If you have a font with a really snazzy ampersand, go for your life.

We can then use that new family in a regular font stack.

h1 {
    font-family: Ampersand, Arial, sans-serif;
}

With this in place, any <h1> elements in our page will use the Ampersand family (Baskerville, Palatino or Book Antiqua) for ampersands, and Arial for all other characters. If the user doesn’t have any of the Ampersand family fonts available, the ampersand will fall back to the next item in the font stack, Arial.

You didn’t think it was that easy, did you?

Oh, if only it were so. The problem comes, as ever, with the issue of browser support. The unicode-range property has good support in WebKit browsers (like Safari and Chrome, and the browsers on most popular smartphone platforms) and in recent versions of Internet Explorer. The big stumbling block comes in the form of Firefox, which has no support at all.

If you’re familiar with how CSS works when it comes to unsupported properties, you’ll know that if a browser encounters a property it doesn’t implement, it just skips that declaration and moves on to the next. That works perfectly for things like border-radius — if the browser can’t round off the corners, the declaration is skipped and the user sees square corners instead. Perfect.

Less perfect when it comes to unicode-range, because if no range is specified then the default is that the font is applied for all characters — the whole range. If you’re using a fancy font for flamboyant ampersands, you probably don’t want that applied to all your text if unicode-range isn’t supported. That would be bad. Really bad.

Ensuring good fallbacks

As ever, the trick is to make sure that there’s a sensible fallback in place if a browser doesn’t have support for whatever technology you’re trying to use. This is where being a super nerd about understanding the spec you’re working with really pays off.

We can make use of the rules of the CSS cascade to make sure that if unicode-range isn’t supported we get a sensible fallback font. What would be ideal is if we were able to follow up the @font-face rule with a second rule to override it if Unicode ranges aren’t implemented.

@font-face {
    font-family: 'Ampersand';
    src: local('Baskerville'), local('Palatino'), local('Book Antiqua');
    unicode-range: U+26;
}
@font-face {
    font-family: 'Ampersand';
    src: local('Arial');
}

In theory, this code should make sense for all browsers. For those that support unicode-range the two rules become cumulative. They specify different ranges for the same family, and in WebKit browsers this has the expected result of using Arial for most characters, but Baskerville and friends for the ampersand. For browsers that don’t have support, the second rule should just supersede the first, setting the font to Arial. 

Unfortunately, this code causes current versions of Firefox to freak out and use the first rule, applying Baskerville to the entire range. That’s both unexpected and unfortunate. Bad Firefox. On your rug.

If that doesn’t work, what can we do? Well, we know that if given a unicode-range Firefox will ignore the range and apply the font to all characters. That’s really what we’re trying to achieve. So what if we specified a range for the fallback font, but made sure it only covers some obscure high-value Unicode character we’re never going to use in our page? Then it wouldn’t affect the outcome for browsers that do support ranges.

@font-face {
    font-family: 'Ampersand';
    src: local('Baskerville'), local('Palatino'), local('Book Antiqua');
    unicode-range: U+26;
}
@font-face {
    /* Ampersand fallback font */
    font-family: 'Ampersand';
    src: local('Arial');
    unicode-range: U+270C;
}

By specifying a range on the fallback font, Firefox appears to correctly override the first based on the cascade sort order. Browsers that do support ranges take the second rule in addition, and apply Arial for that obscure character we’re not using in any of our pages — U+270C.

So we get our nice ampersands in browsers that support unicode-range and, thanks to our styling of an obscure Unicode character, the font falls back to a perfectly acceptable Arial in browsers that do not offer support. Perfect!

That obscure character, my friends, is what Unicode defines as the VICTORY HAND.

✌

So, how can we use this?

Ampersands are a neat trick, and it works well in browsers that support ranges, but that’s not really the point of all this. Styling ampersands is fun, but they’re only really scratching the surface. Consider more involved examples, such as substituting a different font for numerals, or symbols, or even caps. Things certainly begin to get a bit more interesting.

How do you know what the codes are for different characters? Richard Ishida has a handy online conversion tool available where you can type in the characters and get the Unicode code points out the other end.

Of course, the fact remains that browser support for unicode-range is currently limited, so any application needs to have fallbacks that you’re still happy for a significant proportion of your visitors to see. In some cases, such as dedicated pages for mobile devices in an HTML-based phone app, this is immediately useful as support in WebKit browsers is already very good. In other cases, you’ll have to use your own best judgement based on your needs and audience.

One thing to keep in mind is that if you’re using web fonts, the entire font will be downloaded even if only one character is used. That said, the font shouldn’t be downloaded if none of the characters within the Unicode range are present in a given page.

As ever, there are pros and cons to using unicode-range as well as varied but increasing support in browsers. It remains a useful tool to understand and have in your toolkit for when the right moment comes along.",2011,Drew McLellan,drewmclellan,2011-12-01T00:00:00+00:00,https://24ways.org/2011/creating-custom-font-stacks-with-unicode-range/,code
280,Conditional Loading for Responsive Designs,"On the eighteenth day of last year’s 24 ways,  Paul Hammond  wrote a great article called Speed Up Your Site with Delayed Content. He outlined a technique for loading some content — like profile avatars — after the initial page load. This gives you a nice performance boost.

There’s another situation where this kind of delayed loading could be really handy: mobile-first responsive design.

Responsive design combines three techniques:


	a fluid grid
	flexible images
	media queries


At first, responsive design was applied to existing desktop-centric websites to allow the layout to adapt to smaller screen sizes. But more recently it has been combined with another innovative approach called mobile first.

Rather then starting with the big, bloated desktop site and then scaling down for smaller devices, it makes more sense to start with the constraints of the small screen and then scale up for larger viewports. Using this approach, your layout grid, your large images and your media queries are applied on top of the pre-existing small-screen design. It’s taking progressive enhancement to the next level.

One of the great advantages of the mobile-first approach is that it forces you to really focus on the core content of your page. It might be more accurate to think of this as a content-first approach. You don’t have the luxury of sidebars or multiple columns to fill up with content that’s just nice to have rather than essential.

But what happens when you apply your media queries for larger viewports and you do have sidebars and multiple columns? Well, you can load in that nice-to-have content using the same kind of Ajax functionality that Paul described in his article last year. The difference is that you first run a quick test to see if the viewport is wide enough to accommodate the subsidiary content. This is conditional delayed loading.

Consider this situation: I’ve published an article about cats and I’d like to include relevant cat-related news items in the sidebar …but only if there’s enough room on the screen for a sidebar.

I’m going to use Google’s News API to return the search results. This is the ideal time to use delayed loading: I don’t want a third-party service slowing down the rendering of my page so I’m going to fire off the request after my document has loaded.

Here’s an example of the kind of Ajax function that I would write:

var searchNews = function(searchterm) {
	var elem = document.createElement('script');
	elem.src = 'http://ajax.googleapis.com/ajax/services/search/news?v=1.0&q='+searchterm+'&callback=displayNews';
	document.getElementsByTagName('head')[0].appendChild(elem);
};

I’ve provided a callback function called displayNews that takes the JSON result of that Ajax request and adds it an element on the page with the ID newsresults:

var displayNews = function(news) {
	var html = '',
	items = news.responseData.results,
	total = items.length;
	if (total>0) {
		for (var i=0; i<total; i++) {
			var item = items[i];
			html+= '<article>';
			html+= '<a href=""'+item.unescapedUrl+'"">';
			html+= '<h3>'+item.titleNoFormatting+'</h3>';
			html+= '</a>';
			html+= '<p>';
			html+= item.content;
			html+= '</p>';
			html+= '</article>';
		}
		document.getElementById('newsresults').innerHTML = html;
	}
};

Now, I can call that function at the bottom of my document:

<script>
    searchNews('cats');
</script>

If I only want to run that search when there’s room for a sidebar, I can wrap it in an if statement:

<script>
if (document.documentElement.clientWidth > 640) {
    searchNews('cats');
}
</script>

If the browser is wider than 640 pixels, that will fire off a search for news stories about cats and put the results into the newsresults element in my markup:

<div id=""newsresults"">
    <!-- search results go here -->
</div>

This works pretty well but I’m making an assumption that people with small-screen devices wouldn’t be interested in seeing that nice-to-have content. You know what they say about assumptions: they make an ass out of you and umptions. I should really try to give everyone at least the option to get to that extra content:

<div id=""newsresults"">
    <a href=""http://www.google.com/search?q=cats&tbm=nws"">Search Google News</a>
</div>

See the result

Visitors with small-screen devices will see that link to the search results; visitors with larger screens will get the search results directly.

I’ve been concentrating on HTML and JavaScript, but this technique has consequences for content strategy and information architecture. Instead of thinking about possible page content in a binary way as either ‘on the page’ or ‘not on the page’, conditional loading introduces a third ‘it’s complicated’ option.

This was just a simple example but I hope it illustrates that conditional loading could become an important part of the content-first responsive design approach.",2011,Jeremy Keith,jeremykeith,2011-12-02T00:00:00+00:00,https://24ways.org/2011/conditional-loading-for-responsive-designs/,ux
284,Subliminal User Experience,"The term ‘user experience’ is often used vaguely to quantify common elements of the interaction design process: wireframing, sitemapping and so on. UX undoubtedly involves all of these principles to some degree, but there really is a lot more to it than that.

Good UX is characterized by providing the user with constant feedback as they step through your interface. It means thinking about and providing fallbacks and error resolutions in even the rarest of scenarios. It’s about omitting clutter to make way for the necessary, and using the most fundamental of design tools to influence a user’s path. It means making no assumptions, designing right down to the most distinct details and going one step further every single time. In many cases, good UX is completely subliminal.

There are simple tools and subtleties we can build into our products to enhance the overall experience but, in order to do so, we really have to step beyond where we usually draw the line on what to design.

The purpose of this article is not to provide technical how-tos, as the functionality is, in most cases, quite simple and could be implemented in a myriad of ways. Rather, it will present a handful of ideas for enhancing the experience of an interface at a deeper level of design without relying on the container.

We’ll cover three elements that should get you thinking in the right mindset:


	progress activity and post-active states
	pseudo-class preloading
	buttons and their (mis)behaviour


Progress activity and the post-active state

We’ve long established that we can’t control the devices our products are viewed on, which browser they’ll run in or what connection speed will be used to access them. We accept this all as factual, so why is it so often left to the browser to provide feedback to the user when an event is triggered or an error encountered? The browser isn’t part of the interface — it’s merely a container. A simple, visual recognition of your users’ activity may be all it takes to make or break the product.

Let’s begin with a commonly overlooked case: progress activity.

A user moves their cursor over a hyperlink or button, which is clearly defined as one by the visual language of your content. Upon doing so, they trigger the :hover state to confirm this element is indeed interactive. So far, so good. What happens next is where it starts to fall apart: the user hits this link, presumably triggering an :active state, which is then returned to the normal state upon release. And then what?



From this point on, your user is in limbo. The link has fallen back to either its regular or :visited state. You’ve effectively abandoned them and are relying entirely on the browser they’re using to communicate that something is happening. This poses quite a few problems:


	The user may lose focus of what they were doing.
	There is little consistency between progress indication in browsers.
	The user may not even notice that their action has been acknowledged.


How many times have one or more of these events happened to you due to a lack of communication from the interface?

Think about the differences between Safari and Chrome in this area — two browsers that, when compared to each other, are relatively similar in nature, though this basic feature differs in execution.



Like all aspects of designing the user experience, there is no one true way to fix this problem, but we can introduce details that many users will unconsciously appreciate.

Consider the basic loading indicator. It’s nothing new — in fact, some would argue it’s quite a cliché. However, whether using a spinning wheel or a progress bar, a gif or JavaScript, or something more sophisticated, these simple tools create an illusion of movement, progress and activity. Depending on the implementation, progress indication graphics can significantly increase a user’s perception of the speed in which an event is taking place. Combine this with a cursor change and a lock over the element to prevent double-clicking or reloading, and your chances of keeping your user’s valuable attention have significantly increased.

Demo: Progress activity and the post-active state

This same logic applies to all aspects of defaulting in a browser, from micro-elements like this up to something as simple as a 404 page. The difference in a user’s reaction to hitting the default Apache 404 and a hand-crafted, branded page are phenomenal and there are no prizes for guessing which one they’re more likely to exit from.

Pseudo-class preloading

Another detail that it pays well to look after is the use and abuse of the :hover element and, more importantly, the content revealed by it. Chances are you’re using the :hover pseudo-class somewhere in almost every screen you create. If content is being revealed on :hover and that content takes some time to load, there will inevitably be a delay the first time it is initiated. It appears tacky and half-finished when a tooltip or drop-down loads instantly, only to have its background or supporting elements follow through a second or two later. So, let’s preload the elements we know we’ll need.

A very simple application of this would be to load each file into the default state of a visible element and offset them by a large number. This ensures our elements have loaded and are ready if and when they need to be displayed.

element {
    background: url(path/to/image.jpg) -9999em -9999em no-repeat;
    }
element .tooltip {
    display: none;
    }
element:hover .tooltip {
    display: block;
    background: url(path/to/image.jpg) 0 0;
    }

Background images are just one example. Of course, the same logic can apply to any form of revealed content. Using a sprite graphic can also be a clever — albeit tedious — method for achieving the same goal, so if you’re using a sprite, preloading in this way may not be necessary

The differences between preloading and not can only be visualized properly with an actual demonstration.

Demo: Preloading revealed content

Buttons and their (mis)behaviour

Almost all of the time, a button serves just one purpose: to be clicked (or tapped). When a button’s pressed, therefore, if anything other than triggering the desired event occurs, a user naturally becomes frustrated. I often get funny looks when talking about this, but designing the details of a button is something I consider essential.

It goes without saying that a button should always visually recognise :hover and :active states. We can take that one step further and disable some actions that get in the way of pressing the button.

It’s rare that a user would ever want to select and use the text on a button, so let’s cleanly disable it:

element {
    -moz-user-select: -moz-none;
    -webkit-user-select: none;
    user-select: none;
    }

If the button is image-based or contains an image, we could also disable user dragging to make sure the image element stays locked to the button:

element {
    -moz-user-drag: -moz-none;
    -webkit-user-drag: none;
    user-drag: none;
    }

Demo: A more usable button

Disabling global features like this should be done with utmost caution as it’s very easy to cross the line between enhancement and friction. Cases where this is acceptable are very rare, but it’s a good trick to keep in mind nevertheless. Both Apple’s iCloud and Metalab’s Flow applications use these tools appropriately and to great extent.

You could argue that the visual feedback of having the text selected or image dragged when a user mis-hits the button is actually a positive effect, informing the user that their desired action did not work. However, covering for human error should be a designer’s job, not that of our users. We can (almost) ensure it does work for them by accommodating for errors like this in most cases.

Final thoughts

Designing to this level of detail can seem obsessive, but as a designer and user of many interfaces and applications, I believe it can be the difference between a good user experience and a great one.

The samples you’ve just seen are only a fraction of the detail we can design for. Keep in mind that the demonstrations, code and methods above outline just one way to do this. You may not agree with all of these processes or have the time and desire to consider them, but one fact remains: it’s not the technology, or the way it’s done that’s important — it’s the logic and the concept of designing everything.",2011,Chris Sealey,chrissealey,2011-12-03T00:00:00+00:00,https://24ways.org/2011/subliminal-user-experience/,ux
274,Adaptive Images for Responsive Designs,"So you’ve been building some responsive designs and you’ve been working through your checklist of things to do:


	You started with the content and designed around it, with mobile in mind first.
	You’ve gone liquid and there’s nary a px value in sight; % is your weapon of choice now.
	You’ve baked in a few media queries to adapt your layout and tweak your design at different window widths.
	You’ve made your images scale to the container width using the fluid Image technique.
	You’ve even done the same for your videos using a nifty bit of JavaScript.


You’ve done a good job so pat yourself on the back. But there’s still a problem and it’s as tricky as it is important: image resolutions.

HTML has an <img> problem

CSS is great at adapting a website design to different window sizes – it allows you not only to tweak layout but also to send rescaled versions of the design’s images. And you want to do that because, after all, a smartphone does not need a 1,900-pixel background image1.

HTML is less great. In the same way that you don’t want CSS background images to be larger than required, you don’t want that happening with <img>s either. A smartphone only needs a small image but desktop users need a large one. Unfortunately <img>s can’t adapt like CSS, so what do we do?

Well, you could just use a high resolution image and the fluid image technique would scale it down to fit the viewport; but that’s sending an image five or six times the file size that’s really needed, which makes it slow to download and unpleasant to use. Smartphones are pretty impressive devices – my ancient iPhone 3G is more powerful in every way than my first proper computer – but they’re still terribly slow in comparison to today’s desktop machines. Sending a massive image means it has to be manipulated in memory and redrawn as you scroll. You’ll find phones rapidly run out of RAM and slow to a crawl.

Well, OK. You went mobile first with everything else so why not put in mobile resolution <img>s too? Because even though mobile devices are rapidly gaining share in your analytics stats, they’re still not likely to be the major share of your user base. I don’t think desktop users would be happy with pokey little mobile resolution images, do you? What we need are adaptive images.

Adaptive image techniques

There are a number of possible solutions, each with pros and cons, and it’s not as simple to find a graceful solution as you might expect.

Your first thought might be to use JavaScript to trawl through the markup and rewrite the source attribute. That’ll get you the right end result, but it’ll have done it in a way you absolutely don’t want. That’s because of the way browsers load resources. It starts to load the HTML and builds the page on-the-fly; as soon as it finds an <img> element it immediately asks the server for that image. After the HTML has finished loading, the JavaScript will run, change the src attribute, and then the browser will request that new image too. Not instead of, but as well as. Not good: that’s added more bloat instead of cutting it.

Plain JavaScript is out then, which is a problem, because what other tools do we have to work with as web designers? Let’s ignore that for now and I’ll outline another issue with the concept of serving different resolution images for different window widths: a basic file management problem. To request a different image, that image has to exist on the server. How’s it going to get there? That’s not a trivial problem, especially if you have non-technical users that update content through a CMS. Let’s say you solve that – do you plan on a simple binary switch: big image|little image? Is that really efficient or future-proof? What happens if you have an archive of existing content that needs to behave this way? Can you apply such a solution to existing content or markup?

There’s a detailed round-up of potential techniques for solving the adaptive images problem over at the Cloud Four blog if you fancy a dig around exploring all the options currently available. But I’m here to show you what I think is the most flexible and easy to implement solution, so here we are.

Adaptive Images

Adaptive Images aims to mitigate most of the issues surrounding the problems of bringing the venerable <img> tag into the 21st century. And it works by leaving that tag completely alone – just add that desktop resolution image into the markup as you’ve been doing for years now. We’ll fix it using secret magic techniques and bottled pixie dreams. Well, fine: with one .htaccess file, one small PHP file and one line of JavaScript. But you’re killing the mystique with that kind of talk.

So, what does this solution do?


	It allows <img>s to adapt to the same break points you use in your media queries, giving granular control in the same way you get with your CSS.
	It installs on your server in five minutes or less and after that is automatic and you don’t need to do anything.
	It generates its own rescaled images on the server and doesn’t require markup changes, so you can apply it to existing web content.
	If you wish, it will make all of your images go mobile-first (just in case that’s what you want if JavaScript and cookies aren’t available).


Sound good? I hope so. Here’s what you do.

Setting up and rolling out

I’ll assume you have some basic server knowledge along with that wealth of front-end wisdom exploding out of your head: that you know not to overwrite any existing .htaccess file for example, and how to set file permissions on your server. Feeling up to it? Excellent.


	Download the latest version of Adaptive Images either from the website or from the GitHub repository.
	Upload the included .htaccess and adaptive-images.php files into the root folder of your website.
	Create a directory called ai-cache and make sure the server can write to it (CHMOD 755 should do it).
	Add the following line of JavaScript into the <head> of your site:


<script>document.cookie='resolution='+Math.max(screen.width,screen.height)+'; path=/‘;</script>

That’s it, unless you want to tweak the default settings. You likely do, but essentially you’re already up and running.

How it works

Adaptive Images does a number of things depending on the scenario the script has to handle, but here’s a basic overview of what it does when you load a page running it:


	A session cookie is written with the value of the visitor’s screen size in pixels.
	The HTML encounters an <img> tag and sends a request to the server for that image. It also sends the cookie, because that’s how browsers work.
	Apache sits on the server and receives the request for the image. Apache then has a look in the .htaccess file to see if there are any special instructions for files in the requested URL.
	There are! The .htaccess says “Hey, server! Any request you get for a JPG, GIF or PNG file just send to the adaptive-images.php file instead.”
	The PHP file then does some intelligent thinking which can cover a number of scenarios, but I’ll illustrate one path that can happen:


	
		The PHP file looks for the cookie and finds out that the user has a maximum screen width of 480px.
		The PHP has a look at the available media query sizes that were configured and decides which one matches the user’s device.
		It then has a look inside the /ai-cache/480/ folder to see if a rescaled image already exists there.
		We’ll pretend it doesn’t – the PHP then goes to the actual requested URI and finds that the original file does exist.
		It has a look to see how wide that image is. If it’s already smaller than the user’s screen width it sends it along and stops there. But, let’s pretend the image is 1,000px wide.
		The PHP then resizes the image and saves it into the /ai-cache/480 folder ready for the next time someone needs it.
	

It also does a few other things when needs arise, for example:


	It sends images with a cache header field that tells proxies not to cache the image, while telling browsers they should. This avoids problems with proxy servers and network caching systems grabbing the wrong image and storing it.
	It handles cases where there isn’t a cookie set, and you can choose whether to then send the mobile version or the largest configured media query size.
	It compares timestamps between the source image and the generated cache image – to ensure that if the source image gets updated, the old cached file won’t be sent.


Customizing

There are a few options you can customize if you don’t like the default values. By looking in the PHP’s configuration section at the top of the file, you can:


	Set the resolution breakpoints to match your media query break points.
	Change the name and location of the ai-cache folder.
	Change the quality level any generated JPG images are saved at.
	Have it perform a subtle sharpen on rescaled images to help keep detail.
	Toggle whether you want it to compare the files in the cache folder with the source ones or not.
	Set how long the browser should cache the images for.
	Switch between a mobile-first or desktop-first approach when a cookie isn’t found.


More importantly, you probably want to omit a few folders from the AI behaviour. You don’t need or want it resizing the images you’re using in your CSS, for example. That’s fine – just open up the .htaccess file and follow the instructions to list any directories you want AI to ignore. Or, if you’re a dab hand at RewriteRules you can remove the exclamation mark at the start of the rule and it’ll only apply AI behaviour to a given list of folders.

Caveats

As I mentioned, I think this is one of the most flexible, future-proof, retrofittable and easy to use solutions available today. But, there are problems with this approach as there are with all of the ones I’ve seen so far.

This is a PHP solution

I wish I was smarter and knew some fancy modern languages the cool kids discuss at parties, but I don’t. So, you need PHP on your server. That said, Adaptive Images has a Creative Commons licence2 and I would welcome anyone to contribute a port of the code3. 

Content delivery networks

Adaptive Images relies on the server being able to: intercept requests for images; do some logic; and send one of a given number of responses. Content delivery networks are generally dumb caches, and they won’t allow that to happen. Adaptive Images will not work if you’re using a CDN to deliver your website.

A minor but interesting cookie issue.

As Yoav Weiss pointed out in his article Preloaders, cookies and race conditions, there is no way to guarantee that a cookie will be set before images are requested – even though the JavaScript that sets the cookie is loaded by the browser before it finds any <img> tags. That could mean images being requested without a cookie being available. Adaptive Images has a two-fold mechanism to avoid this being a problem:


	The $mobile_first toggle allows you to choose what to send to a browser if a cookie isn’t set. If FALSE then it will send the highest configured resolution; if TRUE it will send the lowest.
	Even if set to TRUE, Adaptive Images checks the User Agent String. If it discovers the user is on a desktop environment, it will override $mobile_first and set it to FALSE.


This means that if $mobile_first is set to TRUE and the user was unlucky (their browser didn’t write the cookie fast enough), mobile devices will be supplied with the smallest image, and desktop devices will get the largest.

The best way to get a cookie written is to use JavaScript as I’ve explained above, because it’s the fastest way. However, for those that want it, there is a JavaScript-free method which uses CSS and a bogus PHP ‘image’ to set the cookie. A word of caution: because it requests an external file, this method is slower than the JavaScript one, and it is very likely that the cookie won’t be set until after images have been requested.

The future

For today, this is a pretty good solution. It works, and as it doesn’t interfere with your markup or source material in any way, the process is non-destructive. If a future solution is superior, you can just remove the Adaptive Images files and you’re good to go – you’d never know AI had been there.

However, this isn’t really a long-term solution, not least because of the intermittent problem of the cookie and image request race condition. What we really need are a number of standardized ways to handle this in the future.

First, we could do with browsers sending far more information about the user’s environment along with each HTTP request (device size, connection speed, pixel density, etc.), because the way things work now is no longer fit for purpose. The web now is a much broader entity used on far more diverse devices than when these technologies were dreamed up, and we absolutely require the server to have better knowledge about device capabilities than is currently possible. Relying on cookies to do this job doesn’t cut it, and the User Agent String is a complete mess incapable of fulfilling the various purposes we are forced to hijack it for.

Secondly, we need a W3C-backed markup level solution to supply semantically different content at different resolutions, not just rescaled versions of the same content as Adaptive Images does.

I hope you’ve found this interesting and will find Adaptive Images useful.

Footnotes

1 While I’m talking about preventing smartphones from downloading resources they don’t need: you should be careful of your media query construction if you want to stop WebKit downloading all the images in all of the CSS files.

2 Adaptive Images has a very broad Creative Commons licence and I warmly welcome feedback and community contributions via the GitHub repository. 

3 There is a ColdFusion port of an older version of Adaptive Images. I do not have anything to do with ported versions of Adaptive Images.",2011,Matt Wilcox,mattwilcox,2011-12-04T00:00:00+00:00,https://24ways.org/2011/adaptive-images-for-responsive-designs/,ux
266,Collaborative Development for a Responsively Designed Web,"In responsive web design we’ve found a technique that allows us to design for the web as a medium in its own right: one that presents a fluid, adaptable and ever changing canvas.

Until this point, we gave little thought to the environment in which users will experience our work, caring more about the aggregate than the individual. The applications we use encourage rigid layouts, whilst linear processes focus on clients signing off paintings of websites that have little regard for behaviour and interactions. The handover of pristine, pixel-perfect creations to developers isn’t dissimilar to farting before exiting a crowded lift, leaving front-end developers scratching their heads as they fill in the inevitable gaps. If you haven’t already, I recommend reading Drew’s checklist of things to consider before handing over a design.

Somehow, this broken methodology has survived for the last fifteen years or so. Even the advent of web standards has had little impact. Now, as we face an onslaught of different devices, the true universality of the web can no longer be ignored.

Responsive web design is just the thin end of the wedge. Largely concerned with layout, its underlying philosophy could ignite a trend towards interfaces that adapt to any number of different variables: input methods, bandwidth availability, user preference – you name it!

With such adaptability, a collaborative and iterative process is required. Ethan Marcotte, who worked with the team behind the responsive redesign of the Boston Globe website, talked about such an approach in his book:


	The responsive projects I’ve worked on have had a lot of success combining design and development into one hybrid phase, bringing the two teams into one highly collaborative group.


Whilst their process still involved the creation of desktop-centric mock-ups, these were presented to the entire team early on, where questions about how pages might adapt and behave at different sizes were asked. Mock-ups were quickly converted into HTML prototypes, meaning further decisions could be based on usage rather than guesswork (and endless hours spent in Photoshop).

Regardless of the exact process, it’s clear that the relationship between our two disciplines is more crucial than ever. Yet, historically, it seems a wedge has been driven between us – perhaps a result of segregation and waterfall-style processes – resulting in animosity.

So how can we improve this relationship? Ultimately, we’ll need to adapt, but even within existing workflows we can start to overlap. Simply adjusting our attitude can effect change, and bring design and development teams closer together.


	Good design is constant contact.

	Mark Otto


The way we work needs to be more open and inclusive. For example, ensuring members of the development team attend initial kick-off meetings and design workshops will not only ensure technical concerns are raised, but mean that those implementing our designs better understand the problems we’re trying to solve.

It can also be useful at this stage to explain how you work and the sort of deliverables you expect to produce. This will give developers a chance to make recommendations on how these can be optimized for their own needs.

You may even find opportunities to share the load. On a recent project I worked on, our development partners offered to produce the interactive prototypes needed for user testing. This allowed us to concentrate on refining the experience, whilst they were able to get a head start on building the product.

While developers should be involved at the beginning of projects, it’s also important that designers are able to review and contribute to a product as it’s being built. Any handover should be done in person, and ideally you’ll have a day set aside to do so. Having additional budget available for follow-up design reviews is also recommended. Learning how to use version control tools like Subversion or Git will allow you to work within the same environment as developers, and allow you to contribute code or graphic assets directly to a project if needed.

Don’t underestimate the benefits of designer and developer sitting next to each other. Subtle nuances can be explored far more easily than if they were conducted over email or phone. As Ethan writes, “‘Design’ is the means, not merely the end; the path we walk over the course of a project, the choices we make”.

It’s from collaboration like this that I’ve become fond of producing visual style guides. These demonstrate typographic treatments for common markup and patterns (blockquotes, lists, pagination, basic form controls and so on). Thinking in terms of components rather than individual pages not only fits in better with how a developer will implement a site, but can also ensure your design works as a coherent whole.

Despite the amount of research and design produced, when it comes to the crunch, there will always be a need for compromise. As the old saying goes, ‘fast, cheap and good – pick two.’ It’s important that you know which pieces are crucial to a design and which areas can allow for movement. Pick your battles wisely. Having an agreed set of design principles can be useful when making such decisions, as they help everyone focus on the goals of the project.


	The best compromises are reached when both sides understand the issues of the other.

	Richard Rutter


Ultimately, better collaboration comes through a shared understanding of the different competencies required to build a website. Instead of viewing ourselves in terms of discrete roles, we should instead look to emphasize our range of abilities, and work with others whose skills are complementary.

Perhaps somebody who actively seeks to broaden their knowledge is the mark of a professional. Seek these people out.

The best developers I’ve worked with have a respect for design, probably having attempted to do some themselves! Having wrangled with a few MySQL databases myself, I certainly believe the obverse is true. While knowing HTML won’t necessarily make you a better designer, it will help you understand the issues being faced by a front-end developer and, more importantly, allow you to offer solutions or alternative approaches.

So take a moment to think about how you work with developers and how you could improve your relationship with them. What are you doing to ease the path towards our collaborative future?",2011,Paul Lloyd,paulrobertlloyd,2011-12-05T00:00:00+00:00,https://24ways.org/2011/collaborative-development-for-a-responsively-designed-web/,business
286,Defending the Perimeter Against Web Widgets,"On July 14, 1789, citizens of Paris stormed the Bastille, igniting a revolution that toppled the French monarchy. On July 14 of this year, there was a less dramatic (though more tweeted) takedown: The Deck network, which delivers advertising to some of the most popular web design and culture destinations, was down for about thirty minutes. During this period, most partner sites running ads from The Deck could not be viewed as result.

A few partners were unaffected (aside from not having an ad to display). Fortunately, Dribbble, was one of them. In this article, I’ll discuss outages like this and how to defend against them. But first, a few qualifiers: The Deck has been rock solid – this is the only downtime we’ve witnessed since joining in June. More importantly, the issues in play are applicable to any web widget you might add to your site to display third-party content.

Down and out

Your defense is only as good as its weakest link. Web pages are filled with links, some of which threaten the ability of your page to load quickly and correctly. If you want your site to work when external resources fail, you need to identify the weak links on your site. In this article, we’ll talk about web widgets as a point of failure and defensive JavaScript techniques for handling them.

Widgets 101

Imagine a widget that prints out a Pun of the Day on your site. A simple technique for both widget provider and consumer is for the provider to expose a URL:

http://widgetjonesdiary.com/punoftheday.js

which returns a JavaScript file like this:

document.write(""<h2>The Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>"");

The call to document.write() injects the string passed into the document where it is called. So to display the widget on your page, simply add an external script tag where you want it to appear:

<div class=""punoftheday"">
  <script src=""http://widgetjonesdiary.com/punoftheday.js""></script>
  <!-- Content appears here as output of script above -->
</div>

This approach is incredibly easy for both provider and consumer. But there are implications…

document.write()… or wrong?

As in the example above, scripts may perform a document.write() to inject HTML. Page rendering halts while a script is processed so any output can be inlined into the document. Therefore, page rendering speed depends on how fast the script returns the data. If an external JavaScript widget hangs, so does the page content that follows. It was this scenario that briefly stalled partner sites of The Deck last summer.

The elegant solution

To make our web widget more robust, calls to document.write() should be avoided. This can be achieved with a technique called JSONP (AKA JSON with padding). In our example, instead of writing inline with document.write(), a JSONP script passes content to a callback function:

publishPun(""<h2>Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>"");

Then, it’s up to the widget consumer to implement a callback function responsible for displaying the content. Here’s a simple example where our callback uses jQuery to write the content into a target <div>:

<!-- Where widget content should appear -->
<div class=""punoftheday""></div>

…


<br />
function publishPun(content) {
  $(&#8216;.punoftheday&#8217;).html(content); // Writes content display location<br />
}<br />




View Example 1

Even if the widget content appears at the top of the page, our script can be included at the bottom so it’s non-blocking: a slow response leaves page rendering unaffected. It simply invokes the callback which, in turn, writes the widget content to its display destination.

The hack

But what to do if your provider doesn’t support JSONP? This was our case with The Deck. Returning to our example, I’m reminded of computer scientist David Wheeler’s statement, “All problems in computer science can be solved by another level of indirection… Except for the problem of too many layers of indirection.”

In our case, the indirection is to move the widget content into position after writing it to the page. This allows us to place the widget <script> tag at the bottom of the page so rendering won’t be blocked, but still display the widget in the target. The strategy:


	Load widget content into a hidden <div> at the bottom of the page.
	Move the loaded content from the hidden <div> to its display location.


and the code:

<!-- Where widget content should appear -->
<div class=""punoftheday""></div>

…



  
  



<br />
$(&#8216;.punoftheday&#8217;).append($(&#8216;.loading-dock&#8217;).children(&#8216;:gt(0)&#8217;));<br />

View Example 2

After the external punoftheday.js script has processed, the rendered HTML will look as follows:

<div class=""loading-dock hidden"">
  <script src=""http://widgetjonesdiary.com/punoftheday.js""></script>
  <h2>Pun of the Day</h2>
  <p>Where do frogs go for beers after work? Hoppy hour!</p>
</div>

The ‘loading-dock’ <div> now includes the widget content, albeit hidden from view (if we’ve styled the ‘hidden’ class with display: none). There’s just one more step: move the content to its display destination. This line of jQuery (from above) does the trick:

$('.punoftheday').append($('.loading-dock').children(':gt(0)'));

This selects all child elements in the ‘loading-doc’ <div> except the first – the widget <script> tag which generated it – and moves it to the display destination. Worth noting is the :gt(0) jQuery selector extension, which allows us to exclude the first (in a 0-based array) child element – the widget <script> tag – from selection.

Since all of this happens at the bottom of the page, just before the </body> tag, no rendering has to wait on the external widget script. The only thing that fails if our widget hangs is… the widget itself. Our weakest link has been strengthened and so has our site. DE-FENSE!",2011,Rich Thornett,richthornett,2011-12-06T00:00:00+00:00,https://24ways.org/2011/defending-the-perimeter-against-web-widgets/,process
282,Front-end Style Guides,"We all know that feeling: some time after we launch a site, new designers and developers come in and make adjustments. They add styles that don’t fit with the content, use typefaces that make us cringe, or chuck in bloated code. But if we didn’t leave behind any documentation, we can’t really blame them for messing up our hard work.

To counter this problem, graphic designers are often commissioned to produce style guides as part of a rebranding project. A style guide provides details such as how much white space should surround a logo, which typefaces and colours a brand uses, along with when and where it is appropriate to use them.

Design guidelines

Some design guidelines focus on visual branding and identity. The UK National Health Service (NHS) refer to theirs as “brand guidelines”. They help any designer create something such as a trustworthy leaflet for an NHS doctor’s surgery. Similarly, Transport for London’s “design standards” ensure the correct logos and typefaces are used in communications, and that they comply with the Disability Discrimination Act.

Some guidelines go further, encompassing a whole experience, from the visual branding to the messaging, and the icon sets used. The BBC calls its guidelines a “Global Experience Language” or GEL. It’s essential for maintaining coherence across multiple sites under the same BBC brand.


The BBC’s Global Experience Language.

Design guidelines may be brief and loose to promote creativity, like Mozilla’s “brand toolkit”, or be precise and run to many pages to encourage greater conformity, such as Apple’s “Human Interface Guidelines”.

Whatever name or form they’re given, documenting reusable styles is invaluable when maintaining a brand identity over time, particularly when more than one person (who may not be a designer) is producing material.

Code standards documents

We can make a similar argument for code. For example, in open source projects, where hundreds of developers are submitting code, it makes sense to set some standards. Drupal and Wordpress have written standards that make editing code less confusing for users, and more maintainable for contributors.

Each community has nuances: Drupal requests that developers indent with two spaces, while Wordpress stipulates a tab. Whatever the rules, good code standards documents also explain why they make their recommendations.

The front-end developer’s style guide

Design style guides and code standards documents have been a successful way of ensuring brand and code consistency, but in between the code and the design examples, web-based style guides are emerging. These are maintained by front-end developers, and are more dynamic than visual design guidelines, documenting every component and its code on the site in one place.

Here are a few examples I’ve seen in the wild:

Natalie Downe’s pattern portfolio

Natalie created the pattern portfolio system while working at Clearleft. The phrase describes a single HTML page containing all the site’s components and styles that can act as a deliverable.


Pattern portfolio by Natalie Downe for St Paul’s School, kept up to date when new components are added. The entire page is about four times the length shown.

Each different item within a pattern portfolio is a building block or module. The components are decoupled from the layout, and linearized so they can slot into anywhere on a page.


	The pattern portfolio expresses every component and layout structure in the smallest number of documents. It sets out how the markup and CSS should be, and is used to illustrate the project’s shared vocabulary.

	Natalie Downe


By developing a system, rather than individual pages, the result is flexible when the client wants to add more pages later on.

Paul Lloyd’s style guide

Paul Lloyd has written an extremely comprehensive style guide for his site. Not only does it feature every plausible element, but it also explains in detail when it’s appropriate to use each one.


Paul’s style guide is also great educational material for people learning to write code.

Oli Studholme’s style guide

Even though Oli’s style guide is specific to his site, he’s written it as though it’s for someone else. It’s exhaustive and gives justifications for all his decisions. In some places, he links to browser bug tickets and makes recommendations for cross-browser compatibility.


Oli has released his style guide under a Creative Commons Attribution Share-alike license, and encourages others to create their own versions.

Jeremy Keith’s pattern primer

Front-end style guides may have comments written in the code, annotations that appear on the page, or they may list components alongside their code, like Jeremy’s pattern primer.


You can watch or fork Jeremy’s pattern primer on Github.



Linearizing components like this resembles a kind of mobile first approach to development, which Jeremy talks about on the 5by5 podcast: The Web Ahead 3.

The benefits of maintaining a front-end style guide

If you still need convincing that producing documentation like this for every project is worth the effort, here are a few nice side-effects to working this way:

Easier to test

A unified style guide makes it easier to spot where your design breaks. It’s simple to check how components adapt to different screen widths, test for browser bugs and develop print style sheets when everything is on the same page. When I worked with Natalie, she’d resize the browser window and bump the text size up and down during development to see if anything would break.

Better workflow

The approach also forces you to think how something works in relation to the whole site, rather than just a specific page, making it easier to add more pages later on. Starting development by creating a style guide makes a lot more sense than developing on a page-by-page basis.

Shared vocabulary

Natalie’s pattern portfolio in particular creates a shared vocabulary of names for components (teaser, global navigation, carousel…), so a team can refer to different regions of the site and have a shared understanding of its meaning.

Useful reference

A combined style guide also helps designers and writers to see the elements that will be incorporated in the site and, therefore, which need to be designed or populated. A boilerplate list of components for every project can act as a reminder of things that may get missed in the design, such as button states or error messages. 

Creating your front-end style guide

As you’ve seen, there are plenty of variations on the web style guide. Which method is best depends on your project and workflow. Let’s say you want to show your content team how blockquotes and asides look, when it’s appropriate to use them, and how to create them within the CMS. In this case, a combination of Jeremy’s pattern primer and Paul’s descriptive style guide – with the styled component alongside a code snippet and a description of when to use it – may be ideal. 

Start work on your style guide as soon as you can, preferably during the design stage:


	Simply presenting flat image comps is by no means enough - it’s only the start… As layouts become more adaptable, flexible and context-specific, so individual components will become the focus of our design. It is therefore essential to get the foundational aspects of our designs right, and style guides allow us to do that.

	Paul Lloyd on Style guides for the Web 



	Print out the designs and label the unique elements and components you’ll need to add to your style guide. Make a note of the purpose of each component. While you’re doing this, identify the main colours used for things like links, headings and buttons.
I draw over the print-outs on to tracing paper so I can make more annotations. Here, I’ve started annotating the widths from the designer’s mockup so I can translate these into percentages.
	Start developing your style guide with base styles that target core elements: headings, links, tables, blockquotes, ordered lists, unordered lists and forms. For these elements, you could maintain a standard document to reuse for every project.
	Next, add the components that override the base styles, like search boxes, breadcrumbs, feedback messages and blog comments. Include interaction styles, such as hover, focus and visited state on links, and hover, focus and active states on buttons.
	Now start adding layout and begin slotting the components into place. You may want to present each layout as a separate document, or you could have them all on the same page stacked beneath one another.


Document code practices

Code can look messy when people use different conventions, so note down a standard approach alongside your style guide. For example, Paul Stanton has documented how he writes CSS.

The gift wrapping

Presenting this documentation to your client may be a little overwhelming so, to be really helpful, create a simple page that links together all your files and explains what each of them do.


This is an example of a contents page that Clearleft produce for their clients. They’ve added date stamps, subversion revision numbers and written notes for each file.

Encourage participation

There’s always a risk that the person you’re writing the style guide for will ignore it completely, so make your documentation as user-friendly as possible. Justify why you do things a certain way to make it more approachable and encourage similar behaviour.

As always, good communication helps. Working with the designer to put together this document will improve the site. It’s often not practical for designers to provide a style for everything, so drafting a web style guide and asking for feedback gives designers a chance to make sure any default styles fit in.

If you work in a team with other developers, documenting your code and development decisions will not only be useful as a deliverable, but will also force you to think about why you do things a certain way.

Future-friendly

The roles of designer and developer are increasingly blurred, yet all too often we work in isolation. Working side-by-side with designers on web style guides can vastly improve the quality of our work, and the collaborative approach can spark discussions like “how would this work on a smaller screen?”

Sometimes we can be so focused on getting the site ready and live, that we lose sight of what happens after it’s launched, and how it’s going to be maintained. A simple web style guide can make all the difference.

If you make your own style guide, I’d love to add it to my stash of examples so please share a link to it in the comments.",2011,Anna Debenham,annadebenham,2011-12-07T00:00:00+00:00,https://24ways.org/2011/front-end-style-guides/,process
269,Adaptive Images for Responsive Designs… Again,"When I was asked to write an article for 24 ways I jumped at the chance, as I’d been wanting to write about some fun hacks for responsive images and related parsing behaviours. My heart sank a little when Matt Wilcox beat me to the subject, but it floated back up when I realized I disagreed with his method and still had something to write about.

So, Matt Wilcox, if that is your real name (and I’m pretty sure it is), I disagree. I see your dirty server-based hack and raise you an even dirtier client-side hack. Evil laugh, etc., etc.

You guys can stomach yet another article about responsive design, right? Right?

Half the room gets up to leave

Whoa, whoa… OK, I’ll cut to the chase…

TL;DR

In a previous episode, we were introduced to Debbie and her responsive cat poetry page. Well, now she’s added some reviews of cat videos and some images of cats. Check out her new page and have a play around with the browser window. At smaller widths, the images change and the design responds. The benefits of this method are:


	it’s entirely client-side
	images are still shown to users without JavaScript
	your media queries stay in your CSS file
	no repetition of image URLs
	no extra downloads per image
	it’s fast enough to work on resize
	it’s pure filth


What’s wrong with the server-side solution?

Responsive design is a client-side issue; involving the server creates a boatload of problems.


	It sets a cookie at the top of the page which is read in subsequent requests. However, the cookie is not guaranteed to be set in time for requests on the same page, so the server may see an old value or no value at all.
	Serving images via server scripts is much slower than plain old static hosting.
	The URL can only cache with vary: cookie, so the cache breaks when the cookie changes, even if the change is unrelated. Also, far-future caching is out for devices that can change width.
	It depends on detecting screen width, which is rather messy on mobile devices.
	Responding to things other than screen width (such as DPI) means packing more information into the cookie, and a more complicated script at the top of each page.


So, why isn’t this straightforward on the client?

Client-side solutions to the problem involve JavaScript testing user agent properties (such as screen width), looping through some images and setting their URLs accordingly. However, by the time JavaScript has sprung into action, the original image source has already started downloading. If you change the source of an image via JavaScript, you’re setting off yet another request.

Images are downloaded as soon as their DOM node is created. They don’t need to be visible, they don’t need to be in the document.

new Image().src = url

The above will start an HTTP request for url. This is a handy trick for quick requests and preloading, but also shows the browser’s eagerness to download images.

Here’s an example of that in action. Check out the network tab in Web Inspector (other non-WebKit development aids are available) to see the image requests.

Because of this, some client-side solutions look like this:

<img src=""t.gif"" data-src=""real-image.jpg"" data-bigger-src=""real-bigger-image.jpg"">

where t.gif is a 1×1px tiny transparent GIF.

This results in no images if JavaScript isn’t available. Dealing with the absence of JavaScript is still important, even on mobile. I was recently asked to make a website work on an old Blackberry 9000. I was able to get most of the way there by preventing that OS parsing any JavaScript, and that was only possible because the site didn’t depend on it.

We need to delay loading images for JavaScript users, but ensure they load for users without JavaScript. How can we conditionally parse markup depending on JavaScript support?

Oh yeah! <noscript>!

<noscript>
    <img src=""image.jpg"">
</noscript>

Whoa! First spacer GIFs and now <noscript>? This really is the future! The image above will only load for users without JavaScript support. Now all we need to do is send JavaScript in there to get the textContent of the <noscript> element, then we can alter the image source before handing it to the DOM for parsing.

Here’s an example of that working … unless you’re using Internet Explorer.

Internet Explorer doesn’t retain the content of <noscript> elements. As soon as it’s parsed, it considers it an empty element. FANKS INTERNET EXPLORER. This is why some solutions do this:

<noscript data-src=""image.jpg"">
    <img src=""image.jpg"">
</noscript>

so JavaScript can still get at the URL via the data-src attribute. However, repeating stuff isn’t great. Surely we can do better than that.

A dirty, dirty hack

Thankfully, I managed to come up with a solution, and by me, I mean someone cleverer than me. Pornel’s solution uses <noscript>, but surely we don’t need that.

Now, before we look at this, I can’t stress how dirty it is. It’s so dirty that if you’ve seen it, schools will refuse to employ you.

<script>document.write('<' + '!--')</script>
<img src=""image.jpg"">
<!---->

Phwoar! Dirty, isn’t it? I’ll stop for a moment, so you can go have a wash.

Done? Excellent.

With this, the image is wrapped in a comment only for users with JavaScript. Without JavaScript, we get the image. Unlike the <noscript> example above, we can get the text content of the comment pretty easily.

Hurrah! But wait… Some browsers are sometimes downloading the image, even with JavaScript enabled. Notably Firefox. Huh?

Images are downloaded in comments now? What?

No. What we’re seeing here is the effect of speculative parsing. Here’s what’s happening:



While the browser is parsing the script, it parses the rest of the document. This is usually a good thing, as it can download subsequent images and scripts without waiting for the script to complete. The problem here is we create an unbalanced tree.

 An unbalanced tree, yesterday.

In this case, the browser must throw away its speculative parsing and reparse from the end of the <script> element, taking our document.write into consideration. Unfortunately, by this stage it may have already discovered the image and sent an HTTP request for it.

A dirty, dirty hack… that works

Pornel was right: we still need the <noscript> element to cater for browsers with speculative parsing.

<script>document.write('<' + '!--')</script><noscript>
    <img src=""image.jpg"">
</noscript -->

And there we have it. We can now prevent images loading for users with JavaScript, but we can still get at the markup.

We’re still creating an unbalanced tree and there’s a performance impact in that. However, the parser won’t have got far by the time our script executes, so the impact is small. Unbalanced trees are more of a concern for external scripts; a lot of parsing can happen by the time the script has downloaded and parsed.

Using dirtiness to create responsive images

Now all we need to do is give each of our dirty scripts a class name, then JavaScript can pick them up, grab the markup from the comment and decide what to do with the images.

This technique isn’t exclusively useful for responsive images. It could also be used to delay images loading until they’ve scrolled into view. But to do that you’ll need a bulletproof way of detecting when elements are in view. This involves getting the height of the viewport, which is extremely unreliable on mobile devices.

Here’s a hastily thrown together example showing how it can be used for responsive images.

I adjust the end of the image URLs conditionally depending on the result of media queries. This is done on page load, and on resize.

I’m using regular expressions to alter the URLs. Using regex to deal with HTML is usually a sign of insanity, but parsing it with the browser’s DOM parser would trigger the download of images before we change the URLs. My implementation currently requires double-quoted image URLs, because I’m lazy. Wanna fight about it?

Media querying via JavaScript

Jeremy Keith used document.documentElement.clientWidth in his example, which is great as a proof of concept, but unfortunately is rather unreliable across mobile devices.

Thankfully, standards are coming to the rescue with window.matchMedia, which lets us provide a media query string and get a boolean result. There’s even a great polyfill for browsers that don’t support it (as long as they support media queries in CSS).

I didn’t go with that for three reasons:


	I’d like to keep media queries in the CSS file, if possible.
	I wanted something a little lighter to keep things speedy while resizing.
	It’s just not dirty enough yet.


To make things ultra-dirty, I add a test element to the page with a specific class, let’s say media-test. Then, I control the width of it using media queries in my CSS file:

@media all and (min-width: 640px) {
    .media-test {
        width: 1px;
    }
}
@media all and (min-width: 926px) {
    .media-test {
        width: 2px;
    }
}

The JavaScript part changes the URL suffix depending on the width of media-test. I’m using a min-width media query, but you can use others such as pixel-ratio to detect high DPI displays. Basically, it’s a hacky way for CSS to set a value that can be picked up by JavaScript. It means the bit that signals changes to the images sits with the rest of the responsive code, without duplication.

Also, phwoar, dirty!

The API

I threw a script together to demonstrate the technique. I’m not particularly attached to it, I’m not even sure I like it, but here’s the API:

responsiveGallery({
    // Class name of dirty script element(s) to target
    scriptClass: 'dirty-gallery-script',
    // Class name for our test element
    testClass: 'dirty-gallery-test',
    // The initial suffix of URLs, the bit that changes.
    initialSuffix: '-mobile.jpg',
    // A map of suffixes, for each width of 'dirty-gallery-test'
    suffixes: {
        '1': '-desktop.jpg',
        '2': '-large-desktop.jpg',
        '3': '-mobile-retina.jpg'
    }
});

The API can cover individual images or multiple galleries at once. In the example I gave at the start of the article I make two calls to the API, one for both galleries, and one for the single image above the video reviews. They’re separate calls because they respond slightly differently.

The future

Hopefully, we’ll get a proper solution to this soon. My favourite suggestion is the <picture> element that Bruce Lawson covers.

<picture alt=""Angry pirate"">
    <source src=""hires.png"" media=""min-width:800px"">
    <source src=""midres.png"" media=""min-width:480px"">
    <source src=""lores.png"">
    <!-- fallback for browsers without support -->
    <img src=""midres.png"" alt=""Angry pirate"">
</picture>

Unfortunately, we’re nowhere near that yet, and I’d still rather have my media queries stay in CSS. Perhaps the source elements could be skipped if they’re display:none; then they could have class names and be controlled via CSS. Sigh.

Well, I’m tired of writing now and I’m sure you’re tired of reading. I realize what I’ve presented is a yet another dirty hack to the responsive image problem (perhaps the dirtiest?) and may be completely unfeasible in professional situations. But isn’t that the true spirit of Christmas?

No.",2011,Jake Archibald,jakearchibald,2011-12-08T00:00:00+00:00,https://24ways.org/2011/adaptive-images-for-responsive-designs-again/,ux
285,"Composing the New Canon: Music, Harmony, Proportion","Ohne Musik wäre das Leben ein Irrtum
—Friedrich NIETZSCHE, Götzen-Dämmerung, Sprüche und Pfeile 33, 1889


Somehow, music is hardcoded in human beings. It is something we understand and respond to without prior knowledge. Music exercises the emotions and our imaginative reflex, not just our hearing. It behaves so much like our emotions that music can seem to symbolize them, to bear them from one person to another. Not surprisingly, it conjures memories: the word music derives from Greek μουσική (mousike), art of the Muses, whose mythological mother was Mnemosyne, memory. But it can also summon up the blood, console the bereaved, inspire fanaticism, bolster governments and dissenters alike, help us learn, and make web designers dance. And what would Christmas be without music?

Music moves us, often in ways we can’t explain. By some kind of alchemy, music frees us from the elaborate nuisance and inadequacy of words. Across the world and throughout recorded history – and no doubt well before that – people have listened and made (and made out to) music.


	[I]t appears probable that the progenitors of man, either the males or females or both sexes, before acquiring the power of expressing their mutual love in articulate language, endeavoured to charm each other with musical notes and rhythm.
—Charles DARWIN, The Descent of Man, and Selection in Relation to Sex, 1871


It’s so integral to humankind, we’ve sent it into space as a totem for who we are. (Who knows? It might be important.) Music is essential, a universal compulsion; as Nietzsche wrote, without music life would be a mistake.

Music, design and web design

There are some obvious and notable similarities between music and visual design. Both can convey mood and evoke emotion but, even under close scrutiny, how they do that remains to a great extent mysterious. Each has formal qualities or parts that can be abstracted, analysed and discussed, often using the same terminology: composition, harmony, rhythm, repetition, form, theme; even colour, texture and tone.

A possible reason for these shared aspects is that both visual design and music are means to connect with people in deep and lasting ways. Furthermore, I believe the connections to be made can complement direct emotional appeal. Certain aesthetic qualities in music work on an unconscious and, it could be argued, universal level. Using musical principles in our designs, then, can help provide the connectedness between content, device and user that we now seek as web designers.

Yet, when we talk about music and web design, the conversation is almost always about the music designers listen to while working, a theme finding its apotheosis in Designers.MX. Sometimes, articles in that dreary list format seek inspiration from music industry websites. There’s even a service offering pre-templated web designs for bands, and at least one book surveyed the landscape back in 2006. Occasionally, discussions broaden somewhat into whether and how different kinds of music can inspire and influence the design work we produce.

Such enquiries, it seems to me, are beside the point. Do I really design differently when I listen to Bach rather than Bacharach? Will the barely restrained energy of Count Basie’s The Kid from Red Bank mean I choose a lively colour palette, and rural, autumnal shades when inspired by Fleet Foxes? Mahler means a thirteen-column layout? Gillian Welch leads to distressed black and white photography? While reflecting the importance we place in music and how it seems to help us in our work, surveys on musical taste and lists of favourite artists fail to recognize that some of the fundamental aesthetic characteristics of music can be adapted and incorporated into modern web design.

Antiphonal geometry

Over recent years, web designers have embraced grid systems as powerful tools to help create good-looking and intuitive user experiences. With the advent of responsive design, these grids and their contents must adapt to the different screen sizes and properties of all kinds of user devices. Finding and using grid values that can scale well and retain or enhance their proportions and relationships while making the user experience meaningful in several different contexts is more important than ever.

In print, this challenge has always started with the dimensions and proportions of the page. Content can thereby be made to belong inside the page and be bound to it. And music has been used for centuries to further this aim. As Robert Bringhurst says in The Elements of Typographical Style:


	Indeed, one of the simplest of all systems of page proportions is based on the familiar intervals of the diatonic scale. Pages that embody these basic musical proportions have been in common use in Europe for more than a thousand years.


Very well. But while he goes on to list (from the full chromatic scale, rather than just diatonic) the proportions and the musical intervals they’re based on, Bringhurst fails to mention what they’re ratios of or their potential effects. Shame. In his favour, however, he later touches on how proportions in print might be considered to work:


	The page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together – page and textblock – produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader’s nerves on edge, or drive the reader away.


So what does Bringhurst mean by antiphonal geometry, a phrase that marries the musical to the spatial? By stating that the textblock “must answer to the page”, the implication is that the relationship between the proportions of the page and the shape of the textblock printed on it embodies a spatial (geometrical) call-and-response (antiphony) that can be appealing or not.

Boulton’s new canon

But, as Mark Boulton has pointed out, on the web “there are no edges. There are no ‘pages’. We’ve made them up.” So, what is to be done? In January 2011 at the New Adventures in Web Design conference, Boulton presented his vision of a new canon of web design, a set of principles to guide us as we design the web. There are three overlapping tenets:


	design from the content out
	create connectedness between the different content elements
	bind the content to the web device


Rather than design from the edges in, we need to design layout systems from the content out. To this end, Boulton asserts that grid system design should begin with a constraint, and he suggests we use the size of a fixed content element, such as an advertising unit or image, as a starting point for online grid calculations. Khoi Vinh advocates the same approach in his book, Ordering Disorder: Grid Principles for Web Design.

Boulton’s second and third tenets, however, are more complex and overlap significantly with each other. Connecting the different parts of the content and binding the content to the device share many characteristics and solutions:


	adopting ems and percentages as units of size for layout elements
	altering text size, line length and line height for different viewport dimensions
	providing higher resolution images for devices with greater pixel densities
	fluid layout grids, flexible images and responsive design


All can help relate the presentation of the content to its delivery in a certain context.

But how do we determine the relationship between one element of a layout and another? How can we avoid making arbitrary decisions about the relative sizes of parts of our designs? What can we use to connect the parts of our design to one another, and how can we bind the presentation of the content to the user’s device?

Tim Brown’s application of modular typographic scales hints at an answer. In the very useful tool he created for calculating such scales, Brown includes two musical ratios: the perfect fifth (2:3); and the perfect fourth (3:4). Why? Where do they come from? And what do they mean?

Harmonies musical and visual

Fundamental to music are rhythm and harmony.

As any drummer will tell you, without rhythm there is no music. Even when there’s no regular beat, any tune follows a rhythm, however irregular, simply because a change of note is a point of change in the music. Although rhythm, timing and pacing are all relevant to interaction design, right now it’s harmony we’re interested in.

Sometimes harmony is called the vertical aspect of music, and melody the horizontal. But this conceit overlooks the fact that harmony is both vertical and horizontal. A single melodic line, as it is played, implies various sets of harmonies on which it is grounded, whether or not those harmonies are played. So, harmony doesn’t just sit vertically beneath the horizontal melody, but moves horizontally as well, through harmonic progression.

To stretch this arrangement pixel-thin, we could argue that in onscreen design melody is the content, and the layout and arrangement of the content is the harmony. We sometimes say a design is harmonious when the interplay of different elements of a design is pleasing or balanced or in proportion, and the content (the melody) is set off or conveyed well by or appropriate to the design.

We seem to know instinctively whether a layout is harmonious…

In the design of The Great Discontent, the relationships between different elements combine to form a balanced whole.

…or not.

There’s no harmony in the Department for Education’s website because the different parts of the content don’t feel related to one another.

What is it that makes one design harmonious and another dissonant? It’s not just whether things line up, though that’s a start. I believe there are much deeper aesthetic forces at work, forces we can tap into in our onscreen designs. Now, I’m not going start a difficult discussion about aesthetics. For our purposes, we just need to know that it’s the branch of philosophy dealing with the nature of beauty, and the creation and perception of beauty. And among the key components in the perception of beauty are harmony and proportion. These have been part of traditional western aesthetics since Plato (about 2,500 years).

One of the ways we appreciate the beauty of music is through the harmonic intervals we hear. A musical interval is a combination of two notes and it describes the distance between the two pitches. For example, the distance between C and the G above it (if we take C as the tonic or root) is called a perfect fifth.

Left: C to G, a perfect fifth. Right: C and G, not a perfect fifth.

 

And, to get superficially scientific for a moment, each musical interval can be expressed as a ratio of the wavelength frequencies of the notes; for our perfect fifth, with every two wavelengths of C, there are three of G. And what is a ratio, if not a proportion of one thing to another?

So, simple musical harmony (using what’s known as just intonation1) affords us a set of proportions, expressed as ratios. Where better to apply these ideas of harmony and proportion from music in web design, than grid systems?

A digression: whither φ?

Quite often in our discussions of pure design and aesthetics, we mention the golden ratio and regurgitate the same justifications for its use: roots in antiquity; embodied in classical and Renaissance architecture and art; occurrence in nature; the New Twitter, and so forth (oh, really?).

Yet the ratios of musical intervals from just intonation are equally venerable and much more widespread: described by Pythagorus; employed in Palladian architecture, and printing, books and art from the Renaissance onwards; in modern times, film and television dimensions; standard international paper sizes (ISO 216, the A and B series); and, again and again, screen dimensions – chances are that screen you’re probably looking at right now has the proportions 2:3 (iPhone and iPod Touch), 3:4 (iPad and Kindle), 3:5 (many smartphones), 5:8 or 16:9 (many widescreen monitors), all ratios of musical intervals.

Back to our theme…

Musical interval ratios

Let’s take a look at most of the ratios within a couple of octaves and crunch some numbers to generate some percentages and other values that we can use in our designs. First, the intervals and their ratios in just intonation and expressed as ratios of one:


		
			Name 
			Interval in C 
			Ratio 
			Ratio (1:x) 
		
		
			 unison 
			 C→C 
			 1:1 
			 1:1 
		
		
			 minor second 
			 C→D♭ 
			 15:16 
			 1:1.067 
		
		
			 major second 
			 C→D 
			 8:9 
			 1:1.125 
		
		
			 minor third 
			 C→E♭ 
			 5:6 
			 1:1.2 
		
		
			 major third 
			 C→E 
			 4:5 
			 1:1.25 
		
		
			 perfect fourth 
			 C→F 
			 3:4 
			 1:1.333 
		
		
			 augmented fourth 
or diminished fifth 
			 C→F♯/G♭ 
			 1:√2 
			 1:1.414 
		
		
			 perfect fifth 
			 C→G 
			 2:3 
			 1:1.5 
		
		
			 minor sixth 
			 C→A♭ 
			 5:8 
			 1:1.6 
		
		
			 major sixth 
			 C→A 
			 3:5 
			 1:1.667 
		
		
			 minor seventh 
			 C→B♭ 
			 9:16 
			 1:1.778 
		
		
			 major seventh 
			 C→B 
			 8:15 
			 1:1.875 
		
		
			 octave 
			 C→C↑ 
			 1:2 
			 1:2 
		
		
			 major tenth 
			 C→E↑ 
			 2:5 
			 1:2.5 
		
		
			 major eleventh 
			 C→F↑ 
			 3:8 
			 1:2.667 
		
		
			 major twelfth 
			 C→G↑ 
			 1:3 
			 1:3 
		
		
			 double octave 
			 C→C↑ 
			 1:4 
			 1:4 
		
		
			Name 
			Interval in C 
			Ratio 
			Ratio (1:x) 
		


And now as percentages, of both the larger and smaller values in the ratios:


		
			Name 
			Ratio 
			% of larger value 
			% of smaller value 
		
		
			 unison 
			 1:1 
			 100% 
			 100% 
		
		
			 minor second 
			 15:16 
			 93.75% 
			 106.667% 
		
		
			 major second 
			 8:9 
			 88.889% 
			 112.5% 
		
		
			 minor third 
			 5:6 
			 83.333% 
			 120% 
		
		
			 major third 
			 4:5 
			 80% 
			 125% 
		
		
			 perfect fourth 
			 3:4 
			 75% 
			 133.333% 
		
		
			 augmented fourth 
or diminished fifth 
			 1:√2 
			 70.711% 
			 141.421% 
		
		
			 perfect fifth 
			 2:3 
			 66.667% 
			 150% 
		
		
			 minor sixth 
			 5:8 
			 62.5% 
			 160% 
		
		
			 major sixth 
			 3:5 
			 60% 
			 166.667% 
		
		
			 minor seventh 
			 9:16 
			 56.25% 
			 177.778% 
		
		
			 major seventh 
			 8:15 
			 53.333% 
			 187.5% 
		
		
			 octave 
			 1:2 
			 50% 
			 200% 
		
		
			 major tenth 
			 2:5 
			 40% 
			 250% 
		
		
			 major eleventh 
			 3:8 
			 37.5% 
			 266.667% 
		
		
			 major twelfth 
			 1:3 
			 33.333% 
			 300% 
		
		
			 double octave 
			 1:4 
			 25% 
			 400% 
		
		
			Name 
			Ratio 
			% of larger value 
			% of smaller value 
		


As you can see, the simple musical intervals are expressed as ratios of small whole numbers (integers). We can then normalize them as ratios of one, as well as derive percentage values, both in terms of the smaller value to the larger, and vice versa. These are the numbers we can incorporate into our designs. If you’ve ever written something like body { font: 100%/1.5 ""Museo Sans"", Helvetica, sans-serif; } in your CSS, you’re already using a musical ratio: the perfect fifth.

Modular scales allow us to generate a set of numbers based on a musical interval that can be used for all kinds of typographic and layout decisions to create harmony in a visual design for the web. As Tim Brown said at the 2010 Build conference:


	I think that from that most atomic unit – type – whole experiences can resonate, whole experiences can be harmonious. And whole experiences can have a purpose suited to our design intentions.


Once more, with feeling: connectedness

As well as modular scales, there are other methods of incorporating musical interval ratios into our work. Setting the ratio of font size to line height in CSS is one such example. We could also create a typographic hierarchy using the same principle and combining several ratios that we know harmonize well musically in a chord:

body { font-size: 75%; } /* =12px = base size or tonic */

h1 { font-size: 32px; font-size: 2.667rem; }
   /* =32px = 3:8 = major eleventh (C→F↑) */

h2 { font-size: 24px; font-size: 2rem; }
   /* =24px = 1:2 = octave (C→C↑) */

h3 { font-size: 20px; font-size: 1.667rem; }
   /* =20px = 3:5 = major sixth (C→A) */

figcaption, small { font-size: 9px; font-size : 0.75rem }
   /* =9px = 3:4 = perfect fourth (C→F) */

Whoa! Hold your reindeer, Santa! How can we know what interval combinations work well together to form chords? Well, I’m a classically trained musician, so perhaps I have an advantage. To avoid a long, technically complex digression into musical harmony, here are a few basic combinations of intervals that are harmonious in one way or another:


	unison; major third; perfect fifth; octave
	unison; perfect fourth; major sixth; octave
	unison; minor third; minor sixth; octave
	unison; minor third; diminished fifth; major sixth; octave


This isn’t to say that other combinations can’t be used to interesting effect and particular purpose – they surely can – but I have to make sure there’s something left for you to experiment with in the wee small hours over the holiday. Bear in mind, though, were I to play you two notes from the same scale to form a minor second, for example, you’d probably say it was dissonant and maybe that quality of the 15:16 ratio would be translated to the design.

 

In the typographic hierarchy above, you’ll notice I used an interval in the higher octave, which affords a broader range of ratios while retaining the harmony. Thus, a perfect fifth (2:3) becomes a major twelfth (1:3), or a major sixth (3:5) becomes a major thirteenth (3:10).

The harmonic ratios can obviously be used as proportions for layout as well, in several different ways:


	image width and height (for example, 450×800px = 9:16 = minor seventh)
	main content to page width (67%:100% = 2:3 = perfect fifth)
	page width to viewport width (80%:100% = 4:5 = major third)


One great benefit of using such ratios in web design work is that they can be applied in responsive web design. Proportional values, based on percentages or equivalent em units, will scale with changing viewports, so your layout and image proportions can be maintained or deliberately changed, as we’re about to find out, across devices.

Small speakers, tall speakers: binding to the device

The musical interval ratios also provide an opportunity, not only to create connectedness between the parts of a layout, but to bind the content to a device – that elusive antiphonal geometry. Just as a textblock and page resonate together, so too can web content and the screen. Earlier, I mentioned that several common screen aspect ratios match musical interval ratios. It would seem, then, that we have a set of proportions that we can use in different ways to establish and retain a sense of harmony that can be based on and change with those contexts. Using musical interval ratios, we can bind the display of our content to the device it’s displayed on.

If you haven’t met already, let me introduce you to the device-aspect-ratio property of CSS media queries.

@media only screen and (device-aspect-ratio: 3/4) { }
@media only screen and (device-aspect-ratio: 480/640) { }
@media only screen and (device-aspect-ratio: 600/800) { }
@media only screen and (device-aspect-ratio: 768/1024) { }

Regardless of the precise pixel values, each of these media queries would apply to devices whose display area has an aspect ratio of 3:4. It works by comparing the device-width with the device-height. (It’s not to be confused with aspect-ratio, which is defined by the width and height of the browser within the device.) The values in the media query are always presented as width/height, with portrait being the default orientation for smartphones and tablets; that is, to match an iPhone screen, you’d use device-aspect-ratio: 2/3, not 3/2, which won’t work.

Here’s a table of the musical intervals with their corresponding screens.


		
			Name 
			device-aspect-ratio 
			Screens 
			Common resolutions (pixels) 
		
		
			 major third 
			 5/4 
			 TFT LCD computer screens 
			 1,280×1,024 
		
		
			 perfect fourth 
			 3/4 or 4/3 
			 iPad, Kindle and other tablets, PDAs 
			 320×240, 768×1,024 
		
		
			 perfect fifth 
			 2/3 
			 iPhone, iPod Touch 
			 320×480, 640×960 
		
		
			 minor sixth 
			 8/5 (16/10) 
			 Many widescreens 
			 1,152×720, 1,440×900, 1,920×1,200 
		
		
			 major sixth 
			 3/5 
			 Many smartphones 
			 240×400, 480×800 
		
		
			 minor seventh 
			 16/9 or 9/16 
			 Many widescreens and some smartphones 
			 720×1,280, 1,366×768, 1,920×1,080, 2,560×1,440 
		


[You might argue that I’m playing fast and loose with the ratios. I suppose, mathematically speaking, 9:16 is not the same as 16:9: I’m no expert. But let’s not throw the baby out with the bath water, particularly at Christmas.]

With this in mind, we can begin to write media queries that will influence various typographic and layout values in line with the aspect ratios of specific screens and in combination with em-based min-width queries that work from smaller, mobile screens to larger, desktop screens.

Here’s a very simple demo page with only some text, an image with a caption and a little basic layout: no seasonal overindulgence here.

Demo: Sample page using device-aspect-ratio media queries based on musical interval ratios

Our initial styles for all devices are based on the perfect fifth, with the major third and octave rounding things out into a harmonious whole, whether or not media queries are supported. For example:

html { font-size: 100%; line-height: 1.5; }
   /* font-size:line-height = 16:24 = 2:3 = perfect fifth */

h1 { font-size: 32px; font-size: 2rem; line-height: 1.25; }
   /* font-size:line-height = 32:40 = 4:5 = major third
      body:h1 = 16:32 = 1:2 = octave */

While we should really consider methods of delivering images appropriate to the screen size, let’s just stick to a single image for all devices. But why don’t we change its aspect ratio from 4:3 to 3:2, to fit with our harmonic scheme? It’s easy enough to do with overflow:hidden on the <figure> element to hide a part of the image, and a negative margin fudge:

figure img { margin: -8.5% 0 0 0; width: 100%; max-width: 100%; }

Our first break point targets devices 320 pixels wide with an aspect ratio of 2:3, namely the iPhone and iPod Touch:

/* 320px = 20×16 */
@media only screen and (min-width: 20em) and (device-aspect-ratio: 2/3) { }

We’re actually already there, of course, as the intervals we’ve chosen resonate with this aspect ratio – the content is already bound to the device.

Our next media query, then, will make some changes to match a different ratio, the major sixth (3:5), which is same as that of many smartphones:

/* 480px = 30×16 */
@media only screen and (min-width: 30em) and (device-aspect-ratio: 3/5) { }

A different aspect ratio might require a change in harmony. For devices with these proportions, we’ll now use the perfect fourth (3:4) and the major sixth (3:5) along with the octave we already have to create a new resonating harmony. For instance, a slightly wider screen means we can increase the  line-height to aid the legibility of longer lines:

html { line-height: 1.667; }
   /* font-size:line-height = 16:26.672 = 3:5 = major sixth */

h1 { font-size: 32px; font-size: 2rem; line-height: 1.667; }
   /* font-size:line-height = 32:53.333 = 3:5 = major sixth
      body:h1 = 16:32 = 1:2 = octave */

and we can remove the negative margin to display our 4:3 image in its entirety.

Each screen displays content styled using relationships related to its own proportions. On the left, an iPhone 4 (2:3); on the right, a Samsung Nexus S (3:5). Your mileage may vary.

Another device, another media query. At 768 pixels, screens are wide enough to add columns. The ratios we’ve used for the 3:5 screens include the perfect fourth (3:4) so we don’t need to change any of the font measurements, but we can base the proportions of the columns on the major sixth interval:

article { float: left; width: 56%; }
   /* width of main column 3:5 (60% of 100%, major sixth)
      incorporating gutter width */

aside { float : right; width : 36%; }

On devices with a 3:4 aspect ratio, this works even better in landscape orientation.

While not every screen over 768 pixels wide will have 3:4 proportions, the range of intervals informing the design ensure harmonious relationships between the different parts of the layout.

For wide screens proper (break point at 1,280 pixels) we can employ a new set of harmonious intervals. Many laptop and desktop screens have a 16:10 aspect ratio, which boils down to 8:5, equivalent to the minor sixth (5:8). Combined with a minor third (5:6) and the octave (1:2), this creates a new harmony appropriate to these devices. Let’s increase the font size and change the image’s aspect ratio to match:

html { font-size: 120%; line-height: 1.6; }
   /* font-size increased for wider screens from 16px to 19.2px
      (5:6 = minor third)
      font-size:line-height = 19.2:30.72 = 5:8 = minor sixth */

figure img { margin: -12.5% 0 0 ; }	
   /* using -ve margin combined with overflow:hidden
      on the figure element
      to crop the image from 4:3 to 8:5 = minor sixth */

A wide screen with a 8:5 (16:10) aspect ratio and an image to match.

With more pixels at our disposal, we can also now use the musical interval ratios to determine the width of the layout, and change the column proportions as well:

section { margin: 0 auto; width: 83.333%; }
   /* content width:screen width = 5:6 = minor third */

article { width: 60%; }
   /* width of main column 5:8 (62.5% of 100%, minor sixth)
      incorporating gutter width */

aside { width: 35%; }

With some carefully targeted media queries, we can begin to reach towards fulfilling the second and third tenets of Boulton’s new canon for web design: connecting the parts of content through relationships embodied in the layout design; and binding the content to the devices people use to access it.

Coda

Musical interval ratios and screen aspect ratios reveal more than convenient correspondence. These proportions work on a deep aesthetic level. Much is claimed for the golden ratio φ, but none of the screens pervading our lives use it. Perhaps that’s an accident of technology, but can making screens to φ’s proportions be more difficult or expensive than 2:3 or 3:4 or 16:10? Here, then, is not just one but a set of proportions with a uniquely human focus, originating in nature, recognized in antiquity, fundamental still.

We find music to be an art steeped with meaning, yet, unlike literary and representational arts, purely instrumental music has no obvious semantic content. It boasts an ability to express emotions while remaining an abstract art in some sense, which makes it very like design. These days, we’re rightly encouraged to design for emotion, to make our users’ experience meaningful, seductive, delightful. Using musical ideas and principles in our designs can help achieve those ends.

Let’s not be naïve, of course; designing web pages is even less like composing music than it’s like designing for print. In visual design, the eye will always be sovereign to the ear; following these principles will only get us so far. We cannot truly claim that a carefully composed web page layout will have the same qualities and effect as any musical patterns that inform it. In music, a set of intervals is always harmonious in relation to other sets of intervals: music rarely stands still. What aspect ratios will future screens take? Already today there is great variation in devices and support for media queries (and within that, support for device-aspect-ratio). And what of non-western musical traditions? Or rhythm, form, tempo and dynamics? What I’ve demonstrated above is only a suggestion, a tentative exploration of one possible way forward.

But as our discipline matures and we become more articulate about what we do, we must look longer and deeper into areas of human endeavour already rich with value. Music is a fertile ground to explore and has the potential to yield up new approaches for web design.

Footnotes

 
 Just intonation is a system of tuning that uses small integers to describe the musical intervals, based initially on the perfect fifth, that most consonant of intervals. Simple instruments such as vibrating strings and natural horns, as well as unaccompanied voices, tend to fall into just intonation naturally.",2011,Owen Gregory,owengregory,2011-12-09T00:00:00+00:00,https://24ways.org/2011/composing-the-new-canon/,design
275,Context First: Web Strategy in Four Handy Ws,"Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions.

Pretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it’s almost too good to be true.

Who? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You’ll probably have noticed feeling underwhelmed by certain news pieces in the past – disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws – those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they’re not there. 

Question everything

I’ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I’d scrutinize everything, trying to justify or explain my rationale using these Ws, but I’d also find myself ripping apart the stuff that clearly couldn’t justify itself against the same criteria.

So when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it’s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn’t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that…

Content first

I was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it’s absolutely the right way to work. And surprised, because personally it’s always been the way I’ve done it – I wasn’t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can’t even imagine how you’d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely?

It’s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it’s fantastic to see a tangible shift in thinking – away from those bleak times, where making things up was somehow deemed an appropriate way to do things – there’s now a new bad guy in town.

With any buzzword solution of the moment, there’s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it’s literally the first thing they do. The project starts, there’s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations.

All that’s happened is that the ‘making stuff up’ part has shifted along the line, away from layout and UI, back to the content. 

Starting is too easy

I can’t remember where I first heard that phrase, but it’s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We’re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it’s beyond the level of deep planning and prelaunch finessing we’d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we’re making before we even start. 

The four Ws

For product definition, only four of the five Ws really apply, although there’s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user’s engagement with your product is something you can make a call on depending on the specifics of the project.

So, here’s my take on the four essential Ws. I’ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients’ needs may differ, but these four starting points will get you pretty close to where you need to be.

Who 

It’s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing – it’s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can’t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I’m not talking about deep user research. That should come later.

These are the absolute basics. What’s the context for their visit? How informed are they? What’s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You’ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it’s impossible to start to design with any empathy.

What

Once you become deeply involved directly with a product or service, it’s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it’s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand.

Often products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There’s a value proposition for the customer and, if they choose to engage with it, there’s a value exchange. If that proposition or exchange isn’t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it’s easy to create content, that shouldn’t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience. 

Why 

In advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it’s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it’s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer.

It’s our job as designers to question things: we’re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he’ll have a better product as a result.

Where

In this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor… The where we’re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized?

It’s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They’re comfortable with things that they’ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great. 

To conclude

So there we have it – the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you’re building your product on, and the content that you’re creating to form that product can only ever fit into one genre. Fiction.",2011,Alex Morris,alexmorris,2011-12-10T00:00:00+00:00,https://24ways.org/2011/context-first/,content
281,Nine Things I've Learned,"I’ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I’ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I’ve learned stick out in my mind, so I thought I’d share them with you. They’re pretty random and in no particular order.

1. Becoming the designer you want to be

When I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you’re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: “You’ll never become the designer you always dreamt of being by doing the work you never wanted to do”. This is so true; to become the designer you want to be, you need to be designing the things you’re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it’s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you’re carving your own path in the direction of becoming the designer you always wanted to be.

2. Compete on your own terms

As well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines – user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it’s not really a unique selling point. Of course, some people do it better than others.

One area of web design that clients have a strong opinion on, and will judge you by, is visual design. It’s an area in which it’s definitely possible to have a unique selling point. Designing the visual aesthetic for a website is a combination of logical decision making and a certain amount of personal style. If you can create a unique visual style to your work, it can become a selling point that’s unique to you.

3. How much to charge and staying motivated

When you’re a freelance designer one of the hardest things to do is put a price on your work and skills. Finding the right amount to charge is a fine balance between supplying value to your customer and also charging enough to stay motivated to do a great job. It’s always tempting to offer a low price to win work, but it’s often not the best approach: not just for yourself but for the client as well.

A client once asked me if I could reduce my fee by £1,000 and still be motivated enough to do a good job. In this case the answer was yes, but it was the question that resonated with me. I realized I could use this as a gauge to help me price projects. Before I send out a quote I now always ask myself the question “Is the amount I’ve quoted enough to make me feel motivated to do my best on this project?” I never send out a quote unless the answer is yes. In my mind there’s no point in doing any project half-heartedly, as every project is an opportunity to build your reputation and expand your portfolio to show potential clients what you can do. Offering a client a good price but not being prepared to put everything you have into it, isn’t value for money.  

4. Supplying the right design

When I started out as a graphic designer it seemed to be the done thing to supply clients with a ton of options for their logo or brochure designs. In a talk given by Dan Rubin, he mentioned that this was a legacy of agencies competing with each other in a bid to create the illusion of offering more value for money. Over the years, I’ve realized that offering more than one solution makes no sense. The reason a client comes to you as a designer is because you’re the person than can get it right. If I  were to supply three options, I’d be knowingly offering my client at least two options that I didn’t think worked.

To this day I still get asked how many homepage design options I’ll supply for the quoted amount. The answer is one. Of course, I’m more than happy to iterate upon the design to fine-tune it and, on the odd occasion, I do revisit a design concept if I just didn’t nail the design first time around. Your time is much better spent refining the right design option than rushing out three substandard designs in the same amount of time.

5. Colour is key

There are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette used in a design can have such a profound effect on a visual design that it almost feels like you’re cheating. It’s easy to add more and more subtle shades of colour to add a sense of sophistication and complexity to a design, but it dilutes the overall visual impact. When I design, I almost have a rule that only allows me to use a very limited colour palette. I don’t always stick to it, but it’s always in mind and something I’m constantly reviewing through my design process.

6. Creative thinking is central to good or boundary-pushing web design

When we think of creativity in web design we often link this to the visual design, as there is an obvious opportunity to be creative in this area if the brief allows it. Something that I’ve learnt in my time as a web designer is that there’s a massive need for creative thinking in the more technical aspects of web design. The tools we use for building websites are there to be manipulated and used in creative ways to design exciting and engaging user experiences. Great developers are constantly using their creativity to push the boundaries of what can be done with CSS, jQuery and JavaScript. 

Being creative and creative thinking are things we should embrace as an industry and they are qualities that can be found in anyone, whether they be a visual designer or Rails developer.

7. Creative block: don’t be afraid to get things wrong

Creative block can be a killer when designing. It’s often applied to visual design, which is more subjective. I suffer from creative block on a regular basis. It’s hugely frustrating and can screw up your schedule. Having thought about what creative block actually is, I’ve come to the conclusion that it’s actually more of a lack of direction than a lack of ideas. You have ideas and solutions in mind but don’t feel committed to any of them. You’re scared that whatever direction you take, it’ll turn out to be wrong. I’ve found that the best remedy for this is to work through this barrier. It’s a bit like designing with a blindfold on – you don’t really know where you’re going. If you stick to your guns and keep pressing forward I find that, nine times out of ten, this process leads to a solution. As the page begins to fill, the direction you’re looking for slowly begins to take shape.

8. You get better at designing by designing

I often get emails asking me what books someone can read to help them become a better designer. There are a lot of good books on subjects like HTML5, CSS, responsive web design and the like, that will really help improve anyone’s web design skills. But, when it comes to visual design, the best way to get better is to design as much as possible. You can’t follow instructions for these things because design isn’t following instructions. A large part of web design is definitely applying a set of widely held conventions, but there’s another part to it that is invention and the only way to get better at this is to do it as much as possible.

9. Self-belief is overrated

Throughout our lives we’re told to have self-belief. Self-belief and confidence in what we do, whatever that may be. The problem is that some people find it easier than others to believe in themselves. I’ve spent years trying to convince myself to believe in what I do but have always found it difficult to have complete confidence in my design skills. Self-doubt always creeps in.

I’ve realized that it’s ok to doubt myself and I think it might even be a good thing!  I’ve realized that it’s my self-doubt that propels me forward and makes me work harder to achieve the best results. The reason I’m sharing this is because I know I’m not the only designer that feels this way. You can spend a lot of time fighting self-doubt only to discover that it’s your body’s natural mechanism to help you do the best job possible.",2011,Mike Kus,mikekus,2011-12-11T00:00:00+00:00,https://24ways.org/2011/nine-things-ive-learned/,business
288,Displaying Icons with Fonts and Data- Attributes,"Traditionally, bitmap formats such as PNG have been the standard way of delivering iconography on websites. They’re quick and easy, and it also ensures they’re as pixel crisp as possible. Bitmaps have two drawbacks, however: multiple HTTP requests, affecting the page’s loading performance; and a lack of scalability, noticeable when the page is zoomed or viewed on a screen with a high pixel density, such as the iPhone 4 and 4S.

The requests problem is normally solved by using CSS sprites, combining the icon set into one (physically) large image file and showing the relevant portion via background-position. While this works well, it can get a bit fiddly to specify all the positions. In particular, scalability is still an issue. A vector-based format such as SVG sounds ideal to solve this, but browser support is still patchy.



The rise and adoption of web fonts have given us another alternative. By their very nature, they’re not only scalable, but resolution-independent too. No need to specify higher resolution graphics for high resolution screens! 

That’s not all though:


	Browser support: Unlike a lot of new shiny techniques, they have been supported by Internet Explorer since version 4, and, of course, by all modern browsers. We do need several different formats, however!
	Design on the fly: The font contains the basic graphic, which can then be coloured easily with CSS – changing colours for themes or :hover and :focus styles is done with one line of CSS, rather than requiring a new graphic. You can also use CSS3 properties such as text-shadow to add further effects. Using -webkit-background-clip: text;, it’s possible to use gradient and inset shadow effects, although this creates a bitmap mask which spoils the scalability.
	Small file size: specially designed icon fonts, such as Drew Wilson’s Pictos font, can be as little as 12Kb for the .woff font. This is because they contain fewer characters than a fully fledged font. You can see Pictos being used in the wild on sites like Garrett Murray’s Maniacal Rage.


As with all formats though, it’s not without its disadvantages: 


	Icons can only be rendered in monochrome or with a gradient fill in browsers that are capable of rendering CSS3 gradients. Specific parts of the icon can’t be a different colour.
	It’s only appropriate when there is an accompanying text to provide meaning. This can be alleviated by wrapping the text label in a tag (I like to use <b> rather than <span>, due to the fact that it’s smaller and isn’ t being used elsewhere) and then hiding it from view with text-indent:-999em.
	Creating an icon font can be a complex and time-consuming process. While font editors can carry out hinting automatically, the best results are achieved manually.
	Unless you’re adept at creating your own fonts, you’re restricted to what is available in the font. However, fonts like Pictos will cover the most common needs, and icons are most effective when they’re using familiar conventions.


The main complaint about using fonts for icons is that it can mean adding a meaningless character to our markup. The good news is that we can overcome this by using one of two methods – CSS generated content or the data-icon attribute – in combination with the :before and :after pseudo-selectors, to keep our markup minimal and meaningful. 

Our simple markup looks like this:

<a href=""/basket"" class=""icon basket"">View Basket</a>

Note the multiple class attributes. Next, we’ll import the Pictos font using the @font-face web fonts property in CSS:

@font-face {
    font-family: 'Pictos';
    src: url('pictos-web.eot');
    src: local('☺'), 
    url('pictos-web.woff') format('woff'), 
    url('pictos-web.ttf') format('truetype'),
    url('pictos-web.svg#webfontIyfZbseF') format('svg');
}

This rather complicated looking set of rules is (at the time of writing) the most bulletproof way of ensuring as many browsers as possible load the font we want.  We’ll now use the content property applied to the :before pseudo-class selector to generate our icon. Once again, we’ll use those multiple class attribute values to set common icon styles, then specific styles for .basket. This helps us avoid repeating styles:

.icon {
    font-family: 'Pictos';
    font-size: 22px:
}

.basket:before {
    content: ""$"";
}

What does the :before pseudo-class do? It generates the dollar character in a browser, even when it’s not present in the markup. Using the generated content approach means our markup stays simple, but we’ll need a new line of CSS, defining what letter to apply to each class attribute for every icon we add.

data-icon is a new alternative approach that uses the HTML5 data- attribute in combination with CSS attribute selectors. This new attribute lets us add our own metadata to elements, as long as its prefixed by data- and doesn’t contain any uppercase letters. In this case, we want to use it to provide the letter value for the icon. Look closely at this markup and you’ll see the data-icon attribute.

<a href=""/basket"" class=""icon"" data-icon=""$"">View Basket</a>



We could add others, in fact as many as we like.

<a href=""/"" class=""icon"" data-icon=""k"">Favourites</a>
<a href=""/"" class=""icon"" data-icon=""t"">History</a>
<a href=""/"" class=""icon"" data-icon=""@"">Location</a>



Then, we need just one CSS attribute selector to style all our icons in one go:

.icon:before {
    content: attr(data-icon);
    /* Insert your fancy colours here */
    }

By placing our custom attribute data-icon in the selector in this way, we can enable CSS to read the value of that attribute and display it before the element (in this case, the anchor tag). It saves writing a lot of CSS rules. I can imagine that some may not like the extra attribute, but it does keep it out of the actual content – generated or not.





This could be used for all manner of tasks, including a media player and large simple illustrations. See the demo for live examples. Go ahead and zoom the page, and the icons will be crisp, with the exception of the examples that use -webkit-background-clip: text as mentioned earlier.

Finally, it’s worth pointing out that with both generated content and the data-icon method, the letter will be announced to people using screen readers. For example, with the shopping basket icon above, the reader will say “dollar sign view basket”. As accessibility issues go, it’s not exactly the worst, but could be confusing. You would need to decide whether this method is appropriate for the audience. Despite the disadvantages, icon fonts have huge potential.",2011,Jon Hicks,jonhicks,2011-12-12T00:00:00+00:00,https://24ways.org/2011/displaying-icons-with-fonts-and-data-attributes/,code
276,Your jQuery: Now With 67% Less Suck,"Fun fact: more websites are now using jQuery than Flash.

jQuery is an amazing tool that’s made JavaScript accessible to developers and designers of all levels of experience. However, as Spiderman taught us, “with great power comes great responsibility.” The unfortunate downside to jQuery is that while it makes it easy to write JavaScript, it makes it easy to write really really f*&#ing bad JavaScript. Scripts that slow down page load, unresponsive user interfaces, and spaghetti code knotted so deep that it should come with a bottle of whiskey for the next sucker developer that has to work on it. 

This becomes more important for those of us who have yet to move into the magical fairy wonderland where none of our clients or users view our pages in Internet Explorer. The IE JavaScript engine moves at the speed of an advancing glacier compared to more modern browsers, so optimizing our code for performance takes on an even higher level of urgency.

Thankfully, there are a few very simple things anyone can add into their jQuery workflow that can clear up a lot of basic problems. When undertaking code reviews, three of the areas where I consistently see the biggest problems are: inefficient selectors; poor event delegation; and clunky DOM manipulation. We’ll tackle all three of these and hopefully you’ll walk away with some new jQuery batarangs to toss around in your next project.

Selector optimization

Selector speed: fast or slow?

Saying that the power behind jQuery comes from its ability to select DOM elements and act on them is like saying that Photoshop is a really good tool for selecting pixels on screen and making them change color – it’s a bit of a gross oversimplification, but the fact remains that jQuery gives us a ton of ways to choose which element or elements in a page we want to work with. However, a surprising number of web developers are unaware that all selectors are not created equal; in fact, it’s incredible just how drastic the performance difference can be between two selectors that, at first glance, appear nearly identical. For instance, consider these two ways of selecting all paragraph tags inside a <div> with an ID.

$(""#id p"");

$(""#id"").find(""p"");

Would it surprise you to learn that the second way can be more than twice as fast as the first? Knowing which selectors outperform others (and why) is a pretty key building block in making sure your code runs well and doesn’t frustrate your users waiting for things to happen.

There are many different ways to select elements using jQuery, but the most common ways can be basically broken down into five different methods. In order, roughly, from fastest to slowest, these are:


	$(""#id""); 
This is without a doubt the fastest selector jQuery provides because it maps directly to the native document.getElementbyId() JavaScript method. If possible, the selectors listed below should be prefaced with an ID selector in conjunction with jQuery’s .find() method to limit the scope of the page that has to be searched (as in the $(""#id"").find(""p"") example shown above).
	$(""p"");, $(""input"");, $(""form""); and so on
Selecting elements by tag name is also fast, since it maps directly to the native document.getElementsByTagname() method.
	$("".class""); 
Selecting by class name is a little trickier. While still performing very well in modern browsers, it can cause some pretty significant slowdowns in IE8 and below. Why? IE9 was the first IE version to support the native document.getElementsByClassName() JavaScript method. Older browsers have to resort to using much slower DOM-scraping methods that can really impact performance.
	$(""[attribute=value]"");
There is no native JavaScript method for this selector to use, so the only way that jQuery can perform the search is by crawling the entire DOM looking for matches. Modern browsers that support the querySelectorAll() method will perform better in certain cases (Opera, especially, runs these searches much faster than any other browser) but, generally speaking, this type of selector is Slowey McSlowersons.
	$("":hidden"");
Like attribute selectors, there is no native JavaScript method for this one to use. Pseudo-selectors can be painfully slow since the selector has to be run against every element in your search space. Again, modern browsers with querySelectorAll() will perform slightly better here, but try to avoid these if at all possible. If you must use one, try to limit the search space to a specific portion of the page: $(""#list"").find("":hidden"");


But, hey, proof is in the performance testing, right? It just so happens that said proof is sitting right here. Be sure to notice the class selector numbers beside IE7 and 8 compared to other browsers and then wonder how the people on the IE team at Microsoft manage to sleep at night. Yikes.

Chaining

Almost all jQuery methods return a jQuery object. This means that when a method is run, its results are returned and you can continue executing more methods on them. Rather than writing out the same selector multiple times over, just making a selection once allows multiple actions to be run on it.

Without chaining

$(""#object"").addClass(""active"");
$(""#object"").css(""color"",""#f0f"");
$(""#object"").height(300);

With chaining

$(""#object"").addClass(""active"").css(""color"", ""#f0f"").height(300);

This has the dual effect of making your code shorter and faster. Chained methods will be slightly faster than multiple methods made on a cached selector, and both ways will be much faster than multiple methods made on non-cached selectors. Wait… “cached selector”? What is this new devilry? 

Caching

Another easy way to speed up your code that seems to be a mystery to developers is the idea of caching your selectors. Think of how many times you end up writing the same selector over and over again in any project. Every $("".element"") selector has to search the entire DOM each time, regardless of whether or not that selector had been previously run. Running the selection once and then storing the results in a variable means that the DOM only has to be searched once. Once the results of a selector have been cached, you can do anything with them.

First, run your search (here we’re selecting all of the <li> elements inside <ul id=""blocks"">): 

var blocks = $(""#blocks"").find(""li"");

Now, you can use the blocks variable wherever you want without having to search the DOM every time.

$(""#hideBlocks"").click(function() {
    blocks.fadeOut();
});
$(""#showBlocks"").click(function() {
    blocks.fadeIn();
});

My advice? Any selector that gets run more than once should be cached. This jsperf test shows just how much faster a cached selector runs compared to a non-cached one (and even throws some chaining love in to boot).

Event delegation

Event listeners cost memory. In complex websites and apps it’s not uncommon to have a lot of event listeners floating around, and thankfully jQuery provides some really easy methods for handling event listeners efficiently through delegation.

In a bit of an extreme example, imagine a situation where a 10×10 cell table needs to have an event listener on each cell; let’s say that clicking on a cell adds or removes a class that defines the cell’s background color. A typical way that this might be written (and something I’ve often seen during code reviews) is like so:

$('table').find('td').click(function() {
    $(this).toggleClass('active');
});

jQuery 1.7 has provided us with a new event listener method, .on(). It acts as a utility that wraps all of jQuery’s previous event listeners into one convenient method, and the way you write it determines how it behaves. To rewrite the above .click() example using .on(), we’d simply do the following:

$('table').find('td').on('click',function() {
    $(this).toggleClass('active');
});

Simple enough, right? Sure, but the problem here is that we’re still binding one hundred event listeners to our page, one to each individual table cell. A far better way to do things is to create one event listener on the table itself that listens for events inside it. Since the majority of events bubble up the DOM tree, we can bind a single event listener to one element (in this case, the <table>) and wait for events to bubble up from its children. The way to do this using the .on() method requires only one change from our code above:

$('table').on('click','td',function() {
    $(this).toggleClass('active');
});

All we’ve done is moved the td selector to an argument inside the .on() method. Providing a selector to .on() switches it into delegation mode, and the event is only fired for descendants of the bound element (table) that match the selector (td). With that one simple change, we’ve gone from having to bind one hundred event listeners to just one. You might think that the browser having to do one hundred times less work would be a good thing and you’d be completely right. The difference between the two examples above is staggering.

(Note that if your site is using a version of jQuery earlier than 1.7, you can accomplish the very same thing using the .delegate() method. The syntax of how you write the function differs slightly; if you’ve never used it before, it’s worth checking the API docs for that page to see how it works.)

DOM manipulation

jQuery makes it very easy to manipulate the DOM. It’s trivial to create new nodes, insert them, remove other ones, move things around, and so on. While the code to do this is simple to write, every time the DOM is manipulated, the browser has to repaint and reflow content which can be extremely costly. This is no more evident than in a long loop, whether it be a standard for() loop, while() loop, or jQuery $.each() loop.

In this case, let’s say we’ve just received an array full of image URLs from a database or Ajax call or wherever, and we want to put all of those images in an unordered list. Commonly, you’ll see code like this to pull this off:

var arr = [reallyLongArrayOfImageURLs]; 
    $.each(arr, function(count, item) {
        var newImg = '<li><img src=""'+item+'""></li>';
        $('#imgList').append(newImg);
    });

There are a couple of problems with this. For one (which you should have already noticed if you’ve read the earlier part of this article), we’re making the $(""#imgList"") selection once for each iteration of our loop. The other problem here is that each time the loop iterates, it’s adding a new <li> to the DOM. Each of those insertions is going to be costly, and if our array is quite large then this could lead to a massive slowdown or even the dreaded ‘A script is causing this page to run slowly’ warning.

var arr = [reallyLongArrayOfImageURLs],
    tmp = ''; 
$.each(arr, function(count, item) {
    tmp += '<li><img src=""'+item+'""></li>';
});
$('#imgList').append(tmp);

All we’ve done here is create a tmp variable that each <li> is added to as it’s created. Once our loop has finished iterating, that tmp variable will contain all of our list items in memory, and can be appended to our <ul> all in one go. Browsers work much faster when working with objects in memory rather than on screen, so this is a much faster, more CPU-cycle-friendly method of building a list.

Wrapping up

These are far from being the only ways to make your jQuery code run better, but they are among the simplest ones to implement. Though each individual change may only make a few milliseconds of difference, it doesn’t take long for those milliseconds to add up. Studies have shown that the human eye can discern delays of as few as 100ms, so simply making a few changes sprinkled throughout your code can very easily have a noticeable effect on how well your website or app performs. Do you have other jQuery optimization tips to share? Leave them in the comments and help make us all better.

Now go forth and make awesome!",2011,Scott Kosman,scottkosman,2011-12-13T00:00:00+00:00,https://24ways.org/2011/your-jquery-now-with-less-suck/,code
279,Design the Invisible to Tell Better Stories on the Web,"For design to be meaningful we need to tell stories. We need to design the invisible, the cues, the messages and the extra detail hidden beneath the aesthetics. It’s all about the story.



From verbal exchanges around the campfire to books, the web and everything in between, storytelling allows us to share, organize and process information more efficiently. It helps us understand our surroundings and make emotional connections to people, places and experiences.

Web design lends itself perfectly to the conventions of storytelling, a universal process. However, the stories vary because they’re defined by culture, society, politics and religion. All of which need considering if you are to design stories that are relevant to your target audience.

The benefits of approaching design with storytelling in mind from the very start of the project is that we are creating considered design that allows users to quickly gather meaning from the website. They do this by reading between the lines and drawing on the wealth of knowledge they have acquired about the associations between colours, typyefaces and signs.

With so much recognition and analysis happening subconsciously you have to consider how design communicates on this level. This invisible layer has a significant impact on what you say, how you say it and who you say it to.

How can we design something that’s invisible?

By researching and making conscious decisions about exactly what you are communicating, you can make the invisible visible. As is often quoted, good design is like air, you only notice it when it’s bad. So by designing the invisible the aim is to design stories that the audience receive subliminally, so that they go somewhat unnoticed, like good air.

Storytelling strands

To share these stories through design, you can break it down into several strands. Each strand tells a story on its own, but when combined they may start to tell a different story altogether. These strands are colour, typefaces, branding, tone of voice and symbols. All are literal and visible but the invisible element is the meaning behind them – meaning that you can extract and share. In this article I want to focus on colour, typefaces and tone of voice and on how combining story strands can change the meaning.

Colour

Let’s start with colour. Red represents emotions such as love but can also signify war. Green is commonly used for all things environmental and purple is a colour that connotes wealth and royalty. These associations between colour and emotion or value have been learned over time and are continually reinforced through media and culture. 



With this knowledge come expectations from your users. For example, they will expect Valentine’s Day sites to be red and kids’ sites to be bright and colourful. This is true in the same way audiences have expectations of certain genres of film or music. These conventions help savvy audiences decode texts and read between the lines or, rather, to draw meaning from the invisible. It’s practically an innate skill. This is why you need to design the invisible: because users will quickly deduce meaning from your site and fill in the story’s gaps, it’s important to give them as much of that story to begin with. A story relevant to their culture.



Of all the ways you can tell stories through web design, colour is the most fascinating and important. Not only does it evoke emotions in users but its meaning varies significantly between cultures. In the west, for example, white is a colour associated with weddings, and black is the colour of mourning. This is signified by the traditions of brides wearing white and those in mourning wearing black. In other cultures the meanings are reversed, as black is a colour that represents good luck and white is a colour that signifies mourning. If you assume the same values are true in all cultures then you risk offending the very people you are targeting.

When colours combine, the story being told can change. If you design using red, white and blue then it’s going to be difficult to shake off patriotic connotations because this colour combination is so ingrained as being American or British or French thanks largely to their flags. This extends to politics too. Each party has its own representative colour. In the UK, the Conservatives are blue and Labour is red so it would be inappropriate storytelling to design a Labour-related website in blue as there would be a conflict between the content and the design, a conflict that would result in a poor user experience.

Conflicts become more of an issue when you start to combine story strands. I once saw a No VAT advert use the symbol on the left:



There’s a complete conflict in storytelling here between the sign and its colour. The prohibition sign was used over the word VAT to mean no VAT; that makes sense. But this is a symbol that is used to communicate to people that something is being prohibited or prevented, it mustn’t continue. So to use green contradicts the message of the sign itself; green is used as a colour to say yes, go, proceed, enter. The same would be true if we had a tick in red and a cross in green. Bad design here means the story is flawed and the user experience is compromised.

Typefaces

Typefaces also tell stories. They are so much more than the words that are written with them because they connote different values. Here are a few:



Serif fonts are more formal and are associated with tradition, sophistication and high-end values. Sans serif fonts, on the other hand, are synonymous with modernity, informality and friendliness. These perceptions are again reinforced through more traditional media such as newspaper mastheads, where the serious news-focused broadsheets have serif titles, and the showbiz and gossip-led tabloids have sans serif titles. This translates to the web as well. With these associations already familiar to users, they may see copy and focus on the words, but if the way that copy is displayed jars with the context then we are back to having conflicting stories like the No VAT sign earlier.

Let’s take official institutions, for example. The White House, the monarchy, 10 Downing Street and other government departments are formal, traditional and important organisations. If the copy on their websites were written in a typeface like Cooper Black, it would erase any authority and respect that they were due. They need people to take them seriously and trust them, and part of the way to do this is to have a typeface that represents those values.

It works both ways though. If Innocent, Threadless or other fun companies used traditional typefaces, they wouldn’t be accurate reflections of their core values, brand and personality. They are better positioned to use friendly, informal and modern typefaces. But still never Comic Sans.

Tone of voice

Closely tied to this is tone of voice, my absolute bugbear on the web. Tone of voice isn’t what is said but, rather, how it is said. When we interact with others in person we don’t just listen to the words they say, but we also draw meaning from their body language, and pitch and tone of voice. Just because the web removes that face-to-face interaction with your audience it doesn’t mean you can’t have a tone of voice. 



Innocent pioneered the informal chatty tone of voice that so many others have since emulated, but unless it is representative of your company, then it’s not appropriate. It works for Innocent because the tone of voice is consistent across all the company’s materials, both online and offline. Ben and Jerry’s takes the same approach, as does Threadless, but maybe you need a more formal or corporate tone of voice. It really depends on what your business or service is and who it is for, and that is why I think LoveFilm has it all wrong. 

LoveFilm offers a film and game rental service, something fun for people in their downtime. While they aren’t particularly stuffy, neither is their tone of voice very friendly or informal, which is what I would expect from a service like theirs. The reason they have it wrong is in the language they use and the way their sentences are constructed.

This is the first time we’ve discussed language because, on the whole, designing the invisible isn’t concerned with language at all. But that doesn’t mean that these strands can’t still elicit an emotional response in users. Jon Tan quoted Dr Mazviita Chirimuuta in his New Adventures in Web Design talk in January 2011:


	Although there is no absolute separation between language and emotion, there will still be countless instances where you have emotional response without verbal input or linguistic cognition. In general language is not necessary for emotion.


This is even more pertinent when the emotions evoked are connected to people’s culture, surroundings and way of life. It makes design personal, something that audiences can connect with at more than just face value but, rather, on a subliminal or, indeed, invisible level. 

It also means that when you are asked the inevitable question of why – why is blue the dominant colour? why have you used that typeface? why don’t we sound like Innocent? – you will have a rationale behind each design decision that can explain what story you are telling, how you discovered the story and how it is targeted at the core audience.

Research

This is where research plays a vital role in the project cycle. If you don’t know and understand your audience then you don’t know what story to design. Every project lends itself to some level of research, but how in-depth and what methods are most appropriate will be dictated by project requirements and budget restrictions – but do your research. 

Even if you think you know your audience, it doesn’t hurt to research and reaffirm that because cultures and society do change, albeit slowly, but they can change. So ask questions at the start of the project during the research phase:


	What do different colours mean for your audience’s culture?
	Do the typeface and tone of voice appeal to the demographic?
	Does the brand identity represent the values and personality of your service?
	Are there any social, political or religious significances associated with your audience that you need to take into consideration so you don’t offend them?


Ask questions, understand your audience, design your story based on these insights, and create better user experiences in context that have good, solid storytelling at their heart.

Major hat tip to Gareth Strange for the beautiful graphics used within this article.",2011,Robert Mills,robertmills,2011-12-14T00:00:00+00:00,https://24ways.org/2011/design-the-invisible/,design
287,Extracting the Content,"As we throw away our canvas in approaches and yearn for a content-out process, there remains a pain point: the Content. It is spoken of in the hushed tones usually reserved for Lord Voldemort. The-thing-that-someone-else-is-responsible-for-that-must-not-be-named.

Designers and developers have been burned before by not knowing what the Content is, how long it is, what style it is and when the hell it’s actually going to be delivered, in internet eons past. Warily, they ask clients for it. But clients don’t know what to make, or what is good, because no one taught them this in business school. Designers struggle to describe what they need and when, so the conversation gets put off until it’s almost too late, and then everyone is relieved that they can take the cop-out of putting up a blog and maybe some product descriptions from the brochure.

The Content in content out.

I’m guessing, as a smart, sophisticated, and, may I say, nicely-scented reader of the honourable and venerable tradition of 24 ways, that you sense something better is out there. Bunches of boxes to fill in just don’t cut it any more in a responsive web design world. The first question is, how are you going to design something to ensure users have the easiest access to the best Content, if you haven’t defined at the beginning what that Content is? Of course, it’s more than possible that your clients have done lots of user research before approaching you to start this project, and have a plethora of finely tuned Content for you to design with.

Have you finished laughing yet? Alright then. Let’s just assume that, for whatever reason of gross oversight, this hasn’t happened. What next?

Bringing up Content for the first time with a client is like discussing contraception when you’re in a new relationship. It might be awkward and either party would probably rather be doing something else, but it needs to be broached before any action happens (that, and it’s disastrous to assume the other party has the matter in hand). If we can’t talk about it, how can we expect people to be doing it right and not making stupid mistakes? That being the case, how do we talk about Content? Let’s start by finding a way to talk about it without blushing and scuffing our shoes. And there’s a reason I’ve been treating Content as a Proper Noun. 

The first step, and I mean really-first-step-way-back-at-the-beginning-of-the-project-while-you-are-still-scoping-out-what-the-hell-you-might-do-for-each-other-and-it’s-still-all-a-bit-awkward-like-a-first-date, is for you to explain to the client how important it is that you, together, work out what is important to your users as part of the user experience design, so that your users get the best user experience. The trouble is that, in most cases, this would lead to blank stares, possibly followed by a light cough and a query about using Comic Sans because it seems friendly.

Let’s start by ensuring your clients understand the task ahead. You see, all the time we talk about the Content we do our clients a big disservice. Content is poorly defined. It looms over a project completion point like an unscalable (in the sense of a dozen stacked Kilimanjaros), seething, massive, singular entity. The Content.

Defining the problem. 

We should really be thinking of the Content as ‘contents’; as many parts that come together to form a mighty experience, like hit 90s kids’ TV show Mighty Morphin Power Rangers*.

*For those of you who might have missed the Power Rangers, they were five teenagers with attitude, each given crazy mad individual skillz and a coloured lycra suit from an alien overlord. In return, they had to fight a new monster of the week using their abilities and weaponry in sync (even if the audio was not) and then, finally, in thrilling combination as a Humongous Mechanoid Machine of Awesome. They literally joined their individual selves, accessories and vehicles into a big robot. It was a toy manufacturer’s wet dream.

So, why do I say Content is like the Power Rangers? Because Content is not just a humongous mecha. It is a combination of well-crafted pieces of contents that come together to form a well-crafted humongous mecha. Of Content.

The Red Power Ranger was always the leader. You can imagine your text contents, found on about pages, product descriptions, blog articles, and so on, as being your Red Power Ranger.

Maybe your pictures are your Yellow Power Ranger; video is Blue (not used as much as the others, but really impressive when given a good storyline); maybe Pink is your infographics (it’s wrong to find it sexier than the other equally important Rangers, but you kind of do anyway). And so on. 

These bits of content – Red Text Ranger, Yellow Picture Ranger and others – often join together on a page, like they are teaming up to fight the bad guy in an action scene, and when they all come together (your standard workaday huge mecha) in a launched site, that’s when Content becomes an entity.

While you might have a vision for the whole site, Content rarely works that way. Of course, you keep your eye on the bigger prize, the completion of your mega robot, but to get there you need to assemble your working parts, the cogs and springs of contents that will mesh together to finally create your Humongous Mecha of Content. You create parts and join them to form a whole. (It’s rarely seamless; often we need to adjust as we go, but we can create our Mecha’s blueprint by making sure we have all the requisite parts.)

The point here is the order these parts were created. No alien overlord plans a Humongous Mechanoid and then thinks, “Gee, how can I split this into smaller fighting units powered by teenagers in snazzy shiny suits?” No toy manufacturer goes into production of a mega robot, made up of model mecha vehicles with detachable arsenal, without thinking how they will easily fit back together to form the ‘Buy all five now to create the mega robot’ set. No good contents are created as a singular entity and chunked up to be slotted in to place any which way, into the body of a site.

Think contents, not the Content. Think of contents as smaller units, or as a plural. The Content is what you have at the end. The contents are what you are creating and they are easy to break down. You are no longer scaling the unscalable. You can draw the map and plot the path, page by page, section by section.

The page table is your friend

To do this, I use a page table. A page table is a simple table template you can create in the word processor of your choice, that you use to tell you everything about the contents of a page – everything except the contents itself. 

Here’s a page table I created for an employee’s guide to redundancy in the alpha.gov.uk website:

 

Guide to redundancy for employees


	Page objective: Provide specific information for employees who are facing redundancy about the process, their options and next steps.
	Source content: directgov page on Redundancy.
	Scope: In scope



		
			Page title 
			 An employee’s guide to redundancy 
		
		
			Priority content 
			 Message: You have rights as an employee facing redundancy
Method: A guide written in plain English, with links to appropriate additional content.
A video guide (out of scope).
Covers the stages of redundancy and rights for those in trade unions and not in trade unions. Glossary of unfamiliar terms.
Call to action: Read full guide, act to explore redundancy actions, benefits or new employment.
Assets: link to redundancy calculator. 
		
		
			Secondary 
			 Related items, or popular additional links. 
Additional tools, such as search and suggestions.



	location set v not set states
	microcopy encouraging location set where location may make a difference to the content – ie, Scotland/Northern Ireland.

		
		
			Tertiary 
			 Footer and standard links. 
		



	Content creation: Content exists but was created within the constraints of the previous CMS. Review, correct and edit where necessary.
	Maintenance: should be flagged for review upon advice from Department of Work and Pensions, and annually.
	Technology/Publishing/Policy implications: Should be reviewed once the glossary styles have been decided. No video guide in scope at this time, so languages should be simple and screen reader friendly.
	Reliance on third parties: None, all content and source exists in house.
	Outstanding questions: None.


 

Download a copy of this page table

This particular page table template owes a lot to Brain Traffic’s version found in Kristina Halvorson’s book Content Strategy for the Web. With smaller clients than, say, the government, I might use something a bit more casual. With clients who like timescales and deadlines, I might turn it into a covering sheet, with signatures and agreements from two departments who have to work together to get the piece done on time.

I use page tables, and the process of working through them, to reassure clients that I understand the task they face and that I can help them break it down section by section, page stack to page, down to product descriptions and interaction copy. About 80% of my clients break into relieved smiles. Most clients want to work with you to produce something good, they just don’t understand how, and they want you to show them the mountain path on the map. With page tables, clients can understand that with baby steps they can break down their content requirements and commission content they need in time for the designers to work with it (as opposed to around it).  If I was Santa, these clients would be on my nice list for sure.

My own special brand of Voldemort-content-evilness comes in how I wield my page tables for the other 20%. Page tables are not always thrilling, I’ll admit. Sometimes they get ignored in favour of other things, yet they are crucial to the continual growth and maintenance of a truly content-led site. For these naughty list clients who, even when given the gift of the page table, continually say “Ooh, yes. Content. Right”, I have a special gift. I have a stack of recycled paper under my desk and a cheap black and white laser printer. And I print a blank page table for every conceivable page I can find on the planned redesign. If I’m feeling extra nice, I hole punch them and put them in a fat binder. 

There is nothing like saying, “This is all the contents you need to have in hand for launch”, and the satisfying thud the binder makes as it hits the table top, to galvanize even the naughtiest clients to start working with you to create the content you need to really create in a content-out way.",2011,Relly Annett-Baker,rellyannettbaker,2011-12-15T00:00:00+00:00,https://24ways.org/2011/extracting-the-content/,content
283,"CSS3 Patterns, Explained","Many of you have probably seen my CSS3 patterns gallery. It became very popular throughout the year and it showed many web developers how powerful CSS3 gradients really are. But how many really understand how these patterns are created? The biggest benefit of CSS-generated backgrounds is that they can be modified directly within the style sheet. This benefit is void if we are just copying and pasting CSS code we don’t understand. We may as well use a data URI instead.

Important note

In all the examples that follow, I’ll be using gradients without a vendor prefix, for readability and brevity. However, you should keep in mind that in reality you need to use all the vendor prefixes (-moz-, -ms-, -o-, -webkit-) as no browser currently implements them without a prefix. Alternatively, you could use -prefix-free and have the current vendor prefix prepended at runtime, only when needed.

The syntax described here is the one that browsers currently implement. The specification has since changed, but no browser implements the changes yet. If you are interested in what is coming, I suggest you take a look at the dev version of the spec.

If you are not yet familiar with CSS gradients, you can read these excellent tutorials by John Allsopp and return here later, as in the rest of the article I assume you already know the CSS gradient basics:


	CSS3 Linear Gradients
	CSS3 Radial Gradients


The main idea

I’m sure most of you can imagine the background this code generates:

background: linear-gradient(left, white 20%, #8b0 80%);

It’s a simple gradient from one color to another that looks like this:

 See this example live

As you probably know, in this case the first 20% of the container’s width is solid white and the last 20% is solid green. The other 60% is a smooth gradient between these colors. Let’s try moving these color stops closer to each other:

background: linear-gradient(left, white 30%, #8b0 70%);

 See this example live

background: linear-gradient(left, white 40%, #8b0 60%);

 See this example live

background: linear-gradient(left, white 50%, #8b0 50%);

 See this example live

Notice how the gradient keeps shrinking and the solid color areas expanding, until there is no gradient any more in the last example. We can even adjust the position of these two color stops to control where each color abruptly changes into another:

background: linear-gradient(left, white 30%, #8b0 30%);

 See this example live

background: linear-gradient(left, white 90%, #8b0 90%);

 See this example live

What you need to take away from these examples is that when two color stops are at the same position, there is no gradient, only solid colors. Even without going any further, this trick is useful for a number of different use cases like faux columns or the effect I wanted to achieve in my homepage or the -prefix-free page where the background is only shown on one side and hidden on the other:



Combining with background-size

We can do wonders, however, if we combine this with the CSS3 background-size property:

background: linear-gradient(left, white 50%, #8b0 50%);
background-size: 100px 100px;

 See this example live

And there it is. We just created the simplest of patterns: (vertical) stripes. We can remove the first parameter (left) or replace it with top and we’ll get horizontal stripes. However, let’s face it: Horizontal and vertical stripes are kinda boring. Most stripey backgrounds we see on the web are diagonal. So, let’s try doing that.

Our first attempt would be to change the angle of the gradient to something like 45deg. However, this results in an ugly pattern like this: 

 See this example live

Before reading on, think for a second: why didn’t this produce the desired result? Can you figure it out?

The reason is that the gradient angle rotates the gradient inside each tile, not the tiled background as a whole. However, didn’t we have the same problem the first time we tried to create diagonal stripes with an image? And then we learned that every stripe has to be included twice, like so:



So, let’s try to create that effect with CSS gradients. It’s essentially what we tried before, but with more color stops:

background: linear-gradient(45deg, white 25%,
    #8b0 25%, #8b0 50%, 
    white 50%, white 75%, 
    #8b0 75%);
background-size:100px 100px;

 See this example live

And there we have our stripes! An easy way to remember the order of the percentages and colors it is that you always have two of the same in succession, except the first and last color.

Note: Firefox for Mac also needs an additional 100% color stop at the end of any pattern with more than two stops, like so: ..., white 75%, #8b0 75%, #8b0). The bug was reported in February 2011 and you can vote for it and track its progress at Bugzilla.

Unfortunately, this is essentially a hack and we will realize that if we try to change the gradient angle to 60deg:

 See this example live

Not that maintainable after all, eh? Luckily, CSS3 offers us another way of declaring such backgrounds, which not only helps this case but also results in much more concise code:

background: repeating-linear-gradient(60deg, white, white 35px, #8b0 35px, #8b0 70px);

 See this example live

In this case, however, the size has to be declared in the color stop positions and not through background-size, since the gradient is supposed to cover the entire container. You might notice that the declared size is different from the one specified the previous way. This is because the size of the stripes is measured differently: in the first example we specify the dimensions of the tile itself; in the second, the width of the stripes (35px), which is measured diagonally.

Multiple backgrounds

Using only one gradient you can create stripes and that’s about it. There are a few more patterns you can create with just one gradient (linear or radial) but they are more or less boring and ugly. Almost every pattern in my gallery contains a number of different backgrounds. For example, let’s create a polka dot pattern:

background: radial-gradient(circle, white 10%, transparent 10%),
radial-gradient(circle, white 10%, black 10%) 50px 50px;
background-size:100px 100px;

 See this example live

Notice that the two gradients are almost the same image, but positioned differently to create the polka dot effect. The only difference between them is that the first (topmost) gradient has transparent instead of black. If it didn’t have transparent regions, it would effectively be the same as having a single gradient, as the topmost gradient would obscure everything beneath it.

There is an issue with this background. Can you spot it?

This background will be fine for browsers that support CSS gradients but, for browsers that don’t, it will be transparent as the whole declaration is ignored. We have two ways to provide a fallback, each for different use cases. We have to either declare another background before the gradient, like so:

background: black;
background: radial-gradient(circle, white 10%, transparent 10%),
radial-gradient(circle, white 10%, black 10%) 50px 50px;
background-size:100px 100px;

or declare each background property separately:

background-color: black;
background-image: radial-gradient(circle, white 10%, transparent 10%),
radial-gradient(circle, white 10%, transparent 10%);
background-size:100px 100px;
background-position: 0 0, 50px 50px;

The vigilant among you will have noticed another change we made to our code in the last example: we altered the second gradient to have transparent regions as well. This way background-color serves a dual purpose: it sets both the fallback color and the background color of the polka dot pattern, so that we can change it with just one edit. Always strive to make code that can be modified with the least number of edits. You might think that it will never be changed in that way but, almost always, given enough time, you’ll be proved wrong.

We can apply the exact same technique with linear gradients, in order to create checkerboard patterns out of right triangles:

background-color: white;
background-image: linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%), 
linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%);
background-size:100px 100px;
background-position: 0 0, 50px 50px;

 See this example live

Using the right units

Don’t use pixels for the sizes without any thought. In some cases, ems make much more sense. For example, when you want to make a lined paper background, you want the lines to actually follow the text. If you use pixels, you have to change the size every time you change font-size. If you set the background-size in ems, it will naturally follow the text and you will only have to update it if you change line-height.

Is it possible?

The shapes that can be achieved with only one gradient are:


	stripes
	right triangles
	circles and ellipses
	semicircles and other shapes formed from slicing ellipses horizontally or vertically


You can combine several of them to create squares and rectangles (two right triangles put together), rhombi and other parallelograms (four right triangles), curves formed from parts of ellipses, and other shapes.

Just because you can doesn’t mean you should

Technically, anything can be crafted with these techniques. However, not every pattern is suitable for it. The main advantages of this technique are:


	no extra HTTP requests
	short code
	human-readable code (unlike data URIs) that can be changed without even leaving the CSS file.


Complex patterns that require a large number of gradients are probably better left to SVG or bitmap images, since they negate almost every advantage of this technique:


	they are not shorter
	they are not really comprehensible – changing them requires much more effort than using an image editor


They still save an HTTP request, but so does a data URI.

I have included some very complex patterns in my gallery, because even though I think they shouldn’t be used in production (except under very exceptional conditions), understanding how they work and coding them helps somebody understand the technology in much more depth.

Another rule of thumb is that if your pattern needs shapes to obscure parts of other shapes, like in the star pattern or the yin yang pattern, then you probably shouldn’t use it. In these patterns, changing the background color requires you to also change the color of these shapes, making edits very tedious.

If a certain pattern is not practicable with a reasonable amount of CSS, that doesn’t mean you should resort to bitmap images. SVG is a very good alternative and is supported by all modern browsers.

Browser support

CSS gradients are supported by Firefox 3.6+, Chrome 10+, Safari 5.1+ and Opera 11.60+ (linear gradients since Opera 11.10). Support is also coming in Internet Explorer when IE10 is released. You can get gradients in older WebKit versions (including most mobile browsers) by using the proprietary -webkit-gradient(), if you really need them.

Epilogue

I hope you find these techniques useful for your own designs. If you come up with a pattern that’s very different from the ones already included, especially if it demonstrates a cool new technique, feel free to send a pull request to the github repo of the patterns gallery. Also, I’m always fascinated to see my techniques put in practice, so if you made something cool and used CSS patterns, I’d love to know about it!

Happy holidays!",2011,Lea Verou,leaverou,2011-12-16T00:00:00+00:00,https://24ways.org/2011/css3-patterns-explained/,code
265,Designing for Perfection,"Hello, 24 ways readers. I hope you’re having a nice run up to Christmas. This holiday season I thought I’d share a few things with you that have been particularly meaningful in my work over the last year or so. They may not make you wet your santa pants with new-idea-excitement, but in the context of 24 ways I think they may serve as a nice lesson and a useful seasonal reminder going into the New Year. Enjoy!

Story

Despite being a largely scruffy individual for most of my life, I had some interesting experiences regarding kitchen tidiness during my third year at university. 

As a kid, my room had always been pretty tidy, and as a teenager I used to enjoy reordering my CDs regularly (by artist, label, colour of spine – you get the picture); but by the time I was twenty I’d left most of these traits behind me, mainly due to a fear that I was turning into my mother. The one remaining anally retentive part of me that remained however, lived in the kitchen. For some reason, I couldn’t let all the pots and crockery be strewn across the surfaces after cooking. I didn’t care if they were washed up or not, I just needed them tidied. The surfaces needed to be continually free of grated cheese, breadcrumbs and ketchup spills. Also, the sink always needed to be clear. Always. Even a lone teabag, discarded casually into the sink hours previously, would give me what I used to refer to as “kitchen rage”.

Whilst this behaviour didn’t cause any direct conflicts, it did often create weirdness. We would be happily enjoying a few pre-night out beverages (Jack Daniels and Red Bull – nice) when I’d notice the state of the kitchen following our round of customized 49p Tesco pizzas. Kitchen rage would ensue, and I’d have to blitz the kitchen, which usually resulted in me having to catch everyone up at the bar afterwards.

One evening as we were just about to go out, I was stood there, in front of the shithole that was our kitchen with the intention of cleaning it all up, when a realization popped into my head. In hindsight, it was a pretty obvious one, but it went along the lines of “What the fuck are you doing? Sort your life out”. I sodded the washing up, rolled out with my friends, and had a badass evening of partying.

After this point, whenever I got the urge to clean the kitchen, I repeated that same realization in my head. My tidy kitchen obsession strived for a level of perfection that my housemates just didn’t share, so it was ultimately pointless. It didn’t make me feel that good, either; it was like having a cigarette after months of restraint – initially joyous but soon slightly shameful.

Lesson

Now, around seven years later, I’m a designer on the web and my life is chaotic. It features no planning for significant events, no day-to-day routine or structure, no thought about anything remotely long-term, and I like to think I do precisely what I want. It seems my days at striving for something ordered and tidy, in most parts of my life, are long gone.

For much of my time as a designer, though, it’s been a different story. I relished industry-standard terms such as ‘pixel perfection’ and ‘polished PSDs’, taking them into my stride as I strove to design everything that was put on my plate perfectly. Even down to grids and guidelines, all design elements would be painstakingly aligned to a five-pixel grid. There were no seven-pixel margins or gutters to be found in my design work, that’s for sure. I put too much pride and, inadvertently, too much ego into my work. Things took too long to create, and because of the amount of effort put into the work, significant changes, based on client feedback for example, were more difficult to stomach.

Over the last eighteen months I’ve made a conscious effort to change the way I approach designing for the web. Working on applications has probably helped with this; they seem to have a more organic development than rigid content-based websites. Mostly though, a realization similar to my kitchen rage one came about when I had to make significant changes to a painstakingly crafted Photoshop document I had created. The changes shouldn’t have been difficult or time-consuming to implement, but they were turning out to be. One day, frustrated with how long it was taking, the refrain “What the fuck are you doing? Sort your life out” again entered my head. I blazed the rest of the work, not rushing or doing scruffy work, but just not adhering to the insane levels of perfection I had previously set for myself. When the changes were presented, everything went down swimmingly. The client in this case (and I’d argue most cases) cared more about the ideas than the perfect way in which they had been implemented. I had taken myself and my ego out of the creative side of the work, and it had been easier to succeed.

Argument

I know many other designers who work on the web share such aspirations to perfection. I think it’s a common part of the designer DNA, but I’m not sure it really has a place when designing for the web.

First, there’s the environment. The landscape in which we work is continually shifting and evolving. The inherent imperfection of the medium itself makes attempts to create perfect work for it redundant. Whether you consider it a positive or negative point, the products we make are never complete. They’re always scaling and changing. 

Like many aspects of web design, this striving for perfection in our design work is a way of thinking borrowed from other design industries where it’s more suited. A physical product cannot be as easily altered or developed after it has been manufactured, so the need to achieve perfection when designing is more apt.

Designers who can relate to anything I’ve talked about can easily let go of that anal retentiveness if given the right reasons to do so. Striving for perfection isn’t a bad thing, but I simply don’t think it can be achieved in such a fast-moving, unique industry. I think design for the web works better when it begins with quick and simple, followed by iteration and polish over time. 

To let go of ego and to publish something that you’re not completely happy with is perhaps the most difficult part of the job for designers like us, but it’s followed by a satisfaction of knowing your product is alive and breathing, whereas others (possibly even competitors) may still be sitting in Photoshop, agonizing over whether a margin should be twenty or forty pixels.

I keep telling myself to stop sitting on those two hundred ideas that are all half-finished. Publish them, clean them up and iterate over time. I’ve been telling myself this for months and, hopefully, writing this article will give me the kick in the arse I need. Hopefully, it will also give someone else the same kick.",2011,Greg Wood,gregwood,2011-12-17T00:00:00+00:00,https://24ways.org/2011/designing-for-perfection/,process
268,Getting the Most Out of Google Analytics,"Something a bit different for today’s 24 ways article. For starters, I’m not a designer or a developer. I’m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you’re used to, since it covers quite a number of points in a relatively short space. 

This isn’t going to be the complete Google Analytics Conversion University IQ course compressed into a single article, obviously. What it will be, however, is a primer on setting up and using Google Analytics in real life, and a great deal of what I’ve learned using Google Analytics nearly every working day for the past six (crikey!) years.

Also, to be clear, I’ll be referencing new Google Analytics here; old Google Analytics is for loooosers (and those who want reliable e-commerce conversion data per site search term, natch).

You may have been running your Analytics account for several years now, dipping in and out, checking traffic levels, seeing what’s popular… and that’s about it. Google Analytics provides so much more than that, but the number of reports available can often intimidate users, and documentation and case studies on their use are minimal at best. 

Let’s start! Setting up your Analytics profile

Before we plough on, I just want to run through a quick checklist that some basic settings have been enabled for your profile. If you haven’t clicked it, click the big cog on the top-right of Google Analytics and we’ll have a poke about.


	If you have an e-commerce site, e-commerce tracking has been enabled

	If your site has a search function, site search tracking has been enabled.
	Query string parameters that you do not want tracked as separate pages have been excluded (for example, any parameters needed for your platform to function, otherwise you’ll get multiple entries for the same page appearing in your reports)
	Filters have been enabled on your main profile to exclude your office IP address and any IPs of people who frequently access the site for work purposes. In decent numbers they tend to throw data off a tad.

	You may also find the need to set up multiple profiles prefiltered for specific audience segments. For example, at Lovehoney we have seventeen separate profiles that allow me quick access to certain countries, devices and traffic sources without having to segment first. You’ll also find load time for any complex reports much improved. Use the same filter screen as above to set up a series of profiles that only include, say, mobile visits, or UK visitors, so you can quickly analyse important segments.


Matt, what’s a segment?

A segment is a subsection of your visitor base, which you define and then call on in reports to see specific data for that subsection. For example, in this report I’ve defined two segments, the first for IE6 users and the second for IE7.



Segments are easily created by clicking the Advanced Segments tabs at the top of any report and clicking +New Custom Segment.



What does your site do?

Understanding the goals of your site is an oft-covered topic, but it’s necessary not just to form a better understand of your business and prioritize your time. Understanding what you wish visitors to do on your site translates well into a goal-driven analytics package like Google Analytics.  

Every site exists essentially to sell something, either financially through e-commerce, or to sell an idea or impart information, get people to download a CV or enquire about service, or to sell space on that website to advertisers. If the site did not provide a positive benefit to its owners, it would not have a reason for being. 

Once you have understood the reason why you have a site, you can map that reason on to one of the three goal types Google Analytics provides. 

E-commerce 

This conversion type registers transactions as part of a sales process which requires a monetary value, what products have been bought, an SKU (stock keeping unit), affiliation (if you’re then attributing the sale to a third party or franchise) and so on.

The benefit of e-commerce tracking is not only assigning non-arbitrary monetary value to behaviour of visitors on your site, as well as being able to see ancillary costs such as shipping, but seeing product-level information, like which products are preferred from various channels, popular categories, and so on.



However, I find the e-commerce tracking options also useful for non-e-commerce sites. For example, if you’re offering downloads or subscriptions and having an email address or user’s details is worth something to you, you can set up e-commerce tracking to understand how much value your site is bringing. For example, an email address might be worth 20p to you, but if it also includes a name it’s worth 50p. A contact telephone number is worth £2, and so on.

Page goals

Page goals, unsurprisingly, track a visit to a page (often with a sequence of pages leading up to that page). This is what’s referred to as a goal funnel, and is generally used to track how visitors behave in a multistep checkout. 



Interestingly, the page doesn’t have to actually exist. For example, if you have a single page checkout, you can register virtual page views using trackPageview() when a visitor clicks into a particular section of the checkout or other form. If your site is geared towards getting someone to a particular page, but where there isn’t a transaction (for example, a subscription page) this is for you.

There are also behavioural goals, such as time on site and number of pages viewed, which are geared towards sites that make money from advertising.

But, going back to the page goals, these can be abstracted using regular expressions, meaning that you can define a funnel based on page type rather than having to set individual folders.



In this example, I’ve created regexes for the main page types on my site, so I can create a wide funnel that captures visitors from where they enter through to checkout.

Events

Event tracking registers a predefined event, such as playing a video, or some interaction that can trigger JavaScript, such as a Tweet This button. Events can then be triggered using the trackEvent() call. If you want someone to complete watching a video, you would code your player to fire trackEvent() upon completion. 

While I don’t use events as goals, I use events elsewhere to see how well a video play aids to conversion. This not only helps me justify the additional spend on creating video content, but also quickly highlights which videos are underperforming as sales tools.



What a visitor can tell you


Now you have some proper goals set up, we can start to see how changes in content (on-site and external) affect those goals. 

Ultimately, when a visitor comes to your site, they bring information with them:


	where they came from (a search engine – including: keyword searched for; a referral; direct; affiliate; or ad campaign)
	demographics (country; whether they’re new or returning, within thirty days)
	technical information (browser; screen size; device; bandwidth)
	site-specific information (landing page; next click; previous values assigned to them as custom variables*)


 * A note about custom variables. There’s no hope in hell that I can cover custom variables in this article. Go research them. Custom variables are the single best way to hack Google Analytics and bend it to your will. Custom variables allow you to record anything you want about a visitor, which that visitor will then carry around with them between visits. It’s also great for plugging other services into Google Analytics (as shown by the marvelous way Visual Website Optimizer allows you to track and segment tests within the GA interface). Just make sure not to breach the terms of service, eh?

CSI your website

Police procedural TV shows are all the same: the investigators are called to a crime and come across a clue; there’s then an autopsy; new evidence leads them to a new location; they find a new clue; they put two and two together; they solve the mystery.

This is your life now. Exciting!

So, now you’re gathering a wealth of information about what sort of people visit your site, what they do when they’re there, and what eventually gets them to drive value to you. It’s now your job to investigate all these little clues to see which types of people drive the most value, and what you can change to improve it.

Maybe not that exciting.

However, Google Analytics comes pre-armed with extensive reports for you to delve into. As an e-commerce guy (as opposed to a page goal guy) my day pretty much follows the pattern below.


	Look at e-commerce conversion rate by traffic source compared to the same day in the previous week and previous month. As ours is an e-commerce site, we have weekly and monthly trends. A big spike on Sundays and Mondays, and payday towards the end of the month is always good; on the third week of a month there tends to be a lull. Spend time letting your Google Analytics data brew, understand your own trends and patterns, and you’ll start to get a feel for when something isn’t quite right.
	
		Traffic Sources → Sources → All Traffic
	
	Look at the conversion rate by landing page for any traffic source that feels significantly different to what’s expected. Check bounce rates, drill down to likely landing pages and check search keyword or referral site to see if it’s a particular subset of visitor. You can do this by clicking Secondary Dimension and choosing Keyword or Source. If it’s direct, choose Visitor Type to break down by new or returning visitor.
	
		Content → Site Content → Landing Pages
	
	I then tend to flip into Content Drilldown to see what the next clicks were from those landing pages, and whether they changed significantly to the date I’m comparing with. If they have, that’s usually an indicator of changed content (or its relevancy). Remember, if a bunch of people have found their way to your page via a method you’re not expecting (such as a mention on a Spanish radio station – this actually happened to me once), while the content hasn’t changed, the relevancy of it to the audience may have.
	
		Content → Site Content → Content Drilldown
	
	Once I have an idea of what content was consumed, and whether it was relevant to the user, I then look at the visitor specifics, such as browser or demographic data, to see again whether the change was limited to a specific subset. Site speed, for example, is normally a good factor towards bounce rate, so compare that with previous data as well.


Now, to be investigating at this level you still need a serious amount of data, in order to tell what’s a significant change or not. If you’re struggling with a small number of visitors, you might find reporting on a weekly or fortnightly basis more appropriate. 

However, once you’ve looked into the basics of why changes happen to the value of your site, you’ll soon find yourself limited by the reports offered in Standard Reporting. So, it’s time to build your own. Hooray!

Custom reporting

Google Analytics provides the tools to build reports specific to the types of investigations you frequently perform. 



Welcome to my world.

Custom reports are quite simple to build: first, you determine the metric you want the report to cover (number of visitors, bounce rate, conversion rate, and so on), then choose a set of dimensions that you’d like to segment the report by (say, the source of the traffic, and whether they were new or returning users). You can filter the report, including or excluding particular dimension values, and you can assign the report to any of the profiles you created earlier. 

In the example below, I’ve created a report that shows me visits and conversion rate for any Google traffic that landed directly only on a product page. I can then drill down on each product page to see the complete phrases use to search. I can use this information in two ways:


	I can see which products aren’t converting, which shows me where I need to work harder on merchandising.
	I can give this information to my content team, showing them the actual phrases visitors used to reach our product content, helping them write better targeted product descriptions.




The possibilities here are nearly endless, but here are a few examples of reports I find useful:


	Non-brand inbound search
By creating a report that shows inbound search traffic which doesn’t include your brand, you can see more clearly the behaviour of visitors most likely to be unfamiliar with your site and brand values, without having to rely on the clumsy new or returning demographic date.
	Traffic/conversion/sales by hour
This is pure stats porn, but actually more useful than real-time data. By seeing this data broken down at an hourly level, you can not only compare the current day to previous days, but also see the best performing times for email broadcasts and tweets.
	Visits, load time, conversion and sales by page and browser
Page speed can often kill conversion rates, but it’s difficult to prove the value of focusing on speed in monetary terms. Having this report to hand helps me drive Operation Greenbelt, our effort to get into the sub-1.5 second band in Google Webmaster Tools.


Useful things you can’t do in custom reporting

If you have a search function on your website, then Conversion Rate and Products Bought by Site Search Term is an incredibly useful report that allows you to measure the effectiveness of your site’s search engine at returning products and content related to the search term used. By including the products actually bought by visitors who searched for each term, you can use this information to better searchandise these results, escalating high propensity and high value products to the top of the results.

However, it’s not possible to get this information out of new Google Analytics. 

Try it, select the following in the report builder:


	Metrics: total unique searches; e-commerce or goal conversion rate
	Dimensions: search term; product


You’ll see that the data returned is a little nonsensical, though a 2,000% conversion rate would be nice. However, you can get more accurate information using advanced segments. By creating individual segments to define users who have searched for a particular term, you can run the sales performance and product performance reports as normal. It’s laborious, but it teaches a good lesson: data that seems inaccessible can normally be found another way!

Reporting infrastructure

Now that you have a series of reports that you can refer to on a daily or weekly basis, it’s time to put together a regular reporting infrastructure. 

Even if you’re not reporting to someone, having a set of key performance indicators that you can use to see how your performance is improving over time allows you to set yourself business goals on a monthly and annual basis.

For my own reporting, I take some high-level metrics (such as visitors, conversion rate and average order value), and segment them by traffic source and, separately, landing page. These statistics I record weekly and report:


	current week compared with previous week
	same week previous year (if available)
	4 week average
	13 week average
	52 week average (if available)


This takes into account weekly, monthly, seasonal and annual trends, and gives you a much clearer view of your performance.

Getting data in other ways

If you’re using Google Analytics frequently, with any large site you’ll come to a couple of conclusions:


	Doing any kind of practical comparative analysis is unwieldy.
	Boy, Google Analytics is slow!


As you work with bigger datasets and put together more complex queries, you’ll see the loading graphic more than you’ll see actual data. So when you reach that level, there are ways to completely bypass the Google Analytics interface altogether, and get data into your own spreadsheet application for manipulation.

Data Feed Query Explorer

If you just want to pull down some quick statistics but still use complex filters and exotic metric and dimension combinations, the Data Feed Query Explorer is the quickest way of doing so. Authenticate with your Google Analytics account, select a profile, and you can start selecting metrics and dimensions to be generated in a handy, selectable tabulated format.

Google Analytics API

If you’re feeling clever, you can bypass having to copy and paste data by pulling in directly into Excel, Google Docs or your own application using the Google Analytics API. There are several scripts and plugins available to do this. I use Automate Analytics Google Docs code (there’s also a paid version that simplifies setup and creates some handy reports for you).

New shiny things

Well, now that that’s over, I can show you some cool stuff. Well, at least it’s cool to me. Google Analytics is being constantly improved and new functionality is introduced nearly every month. Here are a couple of my favourites.

Multichannel attribution

Not every visitor converts on your site on the first visit. They may not even do so on the second visit, or third. If they convert on the fourth visit, but each time they visit they do so via a different channel (for example, Search PPC, Search Organic, Direct, Email), which channel do you attribute the conversion to? The last channel, or the first? Dilemma!  

Google now has a Multichannel Attribution report, available in the Conversion category, which shows how each channel assists in converting, the overlap between channels, and where in the process that channel was important. 



For example, you may have analysed your blog traffic from Twitter and become disheartened that not many people were subscribing after visiting from Twitter links, but instead your high-value subscribers were coming from natural search. On the face of it, you’d spend less time tweeting, but a multichannel report may tell you that visitors first arrived via a Twitter link and didn’t subscribe, but then came back later after searching for your blog name on Google, after which they did. Don’t pack Twitter in yet!

Visitor and goal flow

Visitor and goal flow are amazing reports that help you visualize the flow of traffic through your site and, ultimately, into your checkout funnel or similar goal path. Flow reports are perfect for understanding drop-off points in your process, as well as what the big draws are on each page. 



Previously, if you wanted to visualize this data you had to set up several abstracted microgoals and chain them together in custom reports. Frankly, it was a pain in the arse and burned through your precious and limited goal allocation.

Visitor flow bypasses all that and produces the report in an interactive flow diagram. While it doesn’t show you the holy grail of conversion likelihood by each path, you can segment visitor flow so that you can see very specifically how different segments of your visitor base behave.

Go play with it now!",2011,Matt Curry,mattcurry,2011-12-18T00:00:00+00:00,https://24ways.org/2011/getting-the-most-out-of-google-analytics/,business
278,Going Both Ways,"It’s that time of the year again: Santa is getting ready to travel the world. Up until now, girls and boys from all over have sent in letters asking for what they want. I hope that Santa and his elves have—unlike me—learned more than just English.

On the Internet, those girls and boys want to participate in sharing their stories and videos of opening presents and of being with friends and family. Ah, yes, the wonders of user generated content. But more than that, people also want to be able to use sites in the language they know.

While you and I might expect the text to read from left to right, not all languages do. Some go from right to left, such as Arabic and Hebrew. (Some also go from top to bottom, but for now, let’s just worry about those first two directions!)

If we were building a site for girls and boys to send their letters to Santa, we need to consider having the interface in the language and direction that they prefer. On the elves’ side, they may be viewing the site in one direction but reading the user generated content in the other direction. We need to build a site that supports bidirectional (or bidi) text.

Let’s take a look at some things to be aware of when it comes to building bidi interfaces.

Setting the direction of the interface

Right off the bat, we need to tell the browser what direction the text should be going in. To do this, we add the dir attribute to an HTML element and set it to either LTR (for left to right) or RTL (for right to left).

<body dir=""rtl"">

You can add the dir attribute to any element and it will set or change the direction for the content within that element. 

<body dir=""ltr"">
   Here is English Content.
   <div dir=""rtl"">الموضوع</div>
</body>

You can also set the direction via CSS.

.rtl {
    direction: rtl;
    }

It’s generally recommended that you don’t use CSS to set the direction of the text. Text direction is an important part of the content that should be retained even in environments where the CSS may not be available or fails to load.

How things change with the direction attribute

Just adding the dir attribute tells the browser to render the content within it differently. 



The text aligns to the right of the page and, interestingly, punctuation appears at the left of the sentence. (We’ll get to that in a little bit.) 

Scrollbars in most browsers will appear on the left instead of the right. Webkit is the notable exception here which always shows the scrollbar on the right, no matter what the text direction is. Avoid having a design that has an expectation that the scrollbar will be in a specific place (and a specific size).

Changing the order of text mid-way

As we saw in that previous example, the punctuation appeared at the beginning of the sentence instead of the end, even though the text was English. At Yahoo!, we have an interesting dilemma where the company name has punctuation in it. Therefore, when the name appears in the middle of (for example) Arabic text, the exclamation mark appears at the beginning of the word instead of the end.



There are two ways in which this problem can be solved:

1. Use HTML around the left-to-right content, or

To solve the problem of the Yahoo! name in the midst of Arabic text, we can wrap a span around it and change the direction on that element.



2. Use a text direction mark in the content.

Unicode has two marks, U+200E and U+200F, that tell the browser that the text is in a particular direction. Placing this right after the punctuation will correct the placement.

Using the HTML entity:
Yahoo!‎

Tables

Thankfully, the cells of a data table also get reordered from right to left. Equally as nice, if you’re using display:table, the content will still get reordered.



CSS

So far, we’ve seen that the dir attribute does a pretty decent job of getting content flowing in the direction that we need it. Unfortunately, there are huge swaths of design that is handled by CSS that the handy dir attribute has zero effect over.

Many properties, like float or absolute positioning with left and right values, are unaffected and must be handled manually. Elements that were floated left must now by floated right. Left margins and paddings must now move to the right and the right margins and paddings must now move to the left.

Since the browser won’t handle this for us, we have a couple approaches that we can use:

CSS Only

We can take advantage of the attribute selector to target CSS to apply in one direction or another.

[dir=ltr] .module {
	float: left;
	margin: 0 0 0 20px;
}

[dir=rtl] .module {
	float: right;
	margin: 0 20px 0 0;
}

As you can see from this example, both of the properties have been modified for the flipped interface. If your interface is rather complicated, you will have to create a lot of duplicate rules to have the site looking good in both directions while serving up a single stylesheet.

CSSJanus

Google has a tool called CSSJanus. It’s a Python script that runs over the LTR versions of your CSS files and generates RTL versions. For the RTL version of the site, just serve up those CSS files instead of the LTR versions.

The script looks for keywords and value combinations and automatically swaps them so you don’t have to. 

At Yahoo!, CSSJanus was a huge help in speeding up our development of a bidi interface. We’ve also made a number of improvements to the script to better handle border radius, background positioning, and gradients. We will be pushing those changes back into the CSSJanus project. 



Background Images

Background images, especially for things like CSS sprites, also raise an interesting dilemma. Background images are positioned relative to the left of the element. In a flipped interface, however, we need to position it relative to the right. An icon that would be to the left of some text will now need to appear on the right.



If the x position of the background is percentage-based, then it’s fairly easy to swap the values. 0 becomes 100%, 10% becomes 90% and so on. If the x position is pixel-based, then we’re in a bit of a pickle. There’s no way to say that the image should be a certain number of pixels from the right.

Therefore, you’ll need to ensure that any background image that needs to be swapped should be percentage-based. (99.9% of the the time, the background position will need to be 0 so that it can be changed to 100% for RTL.)

If you’re taking an existing implementation, background positioning will likely be the biggest hurdle you’ll have to overcome in swapping your interface around. If you make sure your x position is always percentage-based from the beginning, you’ll have a much smoother process ahead of you!

Flipping Images

This is a more subtle point and one where you’ll really want an expert with the region to weigh in on. In RTL interfaces, users may expect certain icons to also be flipped. Pencil icons that skew to the right in LTR interfaces might need to be swapped to skew to the left, instead. Chat bubbles that come from the left will need to come from the right.

The easiest way to handle this is to create new images. Name the LTR versions with -ltr in the name and name the RTL versions with -rtl in the name. CSSJanus will automatically rename all file references from -ltr to -rtl.

The Future

Thankfully, those within the W3C recognize that CSS should be more agnostic. As a result, they’ve begun introducing new properties that allow the browser to manage the swapping from left to right for us.

The CSS3 specification for backgrounds allows for the background-position to be relative to other corners other than the top left by specifying keywords before each position.

This will position the background 5px from the bottom right of the element.

background-position: right 5px bottom 5px;

Opera 11.60 is currently the only browser that supports this syntax.

For margin and padding, we have margin-start and margin-end. In LTR interfaces, margin-start would be the same as margin-left and in RTL interfaces, margin-start would be the same as margin-right. 

Firefox and Webkit support these but with vendor prefixes right now:

-webkit-margin-start: 20px;
-moz-margin-start: 20px;

In the CSS3 Images working draft specification, there’s an image() property that allows us to specify image fallbacks and whether those fallbacks are for LTR or RTL interfaces.

background: image('sprite.png' ltr, 'sprite-rtl.png' rtl);

Unfortunately, no browser supports this yet but it’s nice to be able to dream of how much easier this will be in the future!

Ho Ho Ho

Hopefully, after all of this, you’re full of cheer knowing that you’re well on your way to creating interfaces that can go both ways!",2011,Jonathan Snook,jonathansnook,2011-12-19T00:00:00+00:00,https://24ways.org/2011/going-both-ways/,ux
277,Raising the Bar on Mobile,"One of the primary challenges of designing for mobile devices is that screen real estate is often in limited supply. Through the advocacy of Luke W and others, we’ve drawn comfort from the idea that this constraint ends up benefiting users and designers alike, from obvious advantages like portability and reach, to influencing our content strategy decisions through focus and restraint. But that doesn’t mean we shouldn’t take advantage of every last pixel of that screen we can snag!

As anyone who has designed a website for use on a smartphone can attest, there’s an awful lot of space on mobile screens dedicated to browser functions that would be better off toggled out of view. Unfortunately, the visibility of some of these elements is beyond our control, such as the buttons fixed to the bottom of the viewport in iOS’s Safari and the WebOS browser. However, in many devices, the address bar at the top can be manually hidden, and its absence frees up enough pixel room for a large, impactful heading, a critical piece of navigation, or even just a little more white space to air things out.

So, as my humble contribution to this most festive of web publications, today I’ll dig into the approach I used to hide the address bar in a browser-agnostic fashion for sites like BostonGlobe.com, and the jQuery Mobile framework.

Surveying the land

First, let’s assess the chromes of some popular, current mobile browsers. For example purposes, the following screen-captures feature the homepage of the Boston Globe site, without any address-bar-hiding logic in place.

Note: these captures are just mockups – actual experience on these platforms may vary.

 On the left is iOS5’s Safari (running on iPhone), and on the right is Windows Phone 7 (pre-Mango).

 BlackBerry 7 (left), and Android 2.3 (right).

 WebOS (left), Opera Mini (middle), and Opera Mobile (right).

Some browsers, such the default browsers on WebOS and BlackBerry 5, hide the bar automatically without any developer intervention, but many of them don’t. Of these, we can only manually hide the address bar on iOS Safari and Android (according to Opera Web Opener, Mike Taylor, some discussion is underway for support in Opera Mini and Mobile as well, which would be great!). This is unfortunate, but iOS and Android are incredibly popular, so let’s direct our focus there.

Great API, or greatest API?

As it turns out, iOS and Android not only allow you to hide the address bar, they use the same JavaScript method to do so, too (this shouldn’t be surprising, given that they are both WebKit browsers, but nothing expected happens in mobile). However, the method they use is not exactly intuitive. You might set out looking for a JavaScript API dedicated to this purpose, like, say, window.toolbar.hide(), but alas, to hide the address bar you need to use the window.scrollTo method!

window.scrollTo(0, 0);

The scrollTo method is not new, it’s just this particular use of it that is. For the uninitiated, scrollTo is designed to scroll a document to a particular set of coordinates, assuming the document is large enough to scroll to that spot. The method accepts two arguments: a left coordinate; and a top coordinate. It’s both simple and supported well pretty much everywhere. In iOS and Android, these coordinates are calculated from the top of the browser’s viewport, just below the address bar (interestingly, it seems that some platforms like BlackBerry 6 treat the top of the browser chrome as 0 instead, meaning the page content is closer to 20px from the top).

Anyway, by passing the coordinates 0, 0 to the scrollTo method, the browser will jump to the top of the page and pull the address bar out of view! Of course, if a quick call to scrollTo was all we need to do to hide the address bar in iOS and Android, this article would be pretty short, and nothing new. Unfortunately, the first issue we need to deal with is that this method alone will not usually do the trick: it must be called after the page has finished loading.

The browser gives us a load event for just that purpose, so we’ll wrap our scrollTo method in it and continue on our merry way! We’ll use the standard, addEventListener method to bind the the load event, passing arguments for event name load, and a callback function to execute when the event is triggered.

window.addEventListener(""load"",function() {
    window.scrollTo(0, 0);
});

For the sake of preventing errors in those using browsers that don’t support addEventListener, such as Internet Explorer 8 and under, let’s make sure that method exists before we use it:

if( window.addEventListener ){
    window.addEventListener(""load"",function() {
        window.scrollTo(0, 0);
    });
}

Now we’re getting somewhere, but we must also call the method after the load event’s default behavior has been applied. For this, we can use the setTimeout method, delaying its execution to after the load event has run its course.

if( window.addEventListener ){
    window.addEventListener(""load"",function() {
        setTimeout(function(){
            window.scrollTo(0, 0);
        }, 0);
    });
}

Sweet sugar of Christmas! Hit this demo in iOS and watch that address bar drift up and away!

Not so fast…

We’ve got a little problem: the approach above does work in iOS but, in some cases, it works a little too well. In the process of applying this behavior, we’ve broken one of the primary tenets of responsible web development: don’t break the browser’s default behaviour. This usability rule of thumb is often violated by developers with even the best of intentions, from breaking the browser’s back button through unrecorded Ajax page refreshes, to fancy momentum touch scrolling scripts that can wreak havoc in all but the most sophisticated of devices. In this case, we’ve prevented the browser’s native support of deep-linking to sections of a page (a hash identifier in the URL matching a page element’s id attribute, for example, http://example.com#contact) from working properly, because our script always scrolls to the top.

To avoid this collision, we’ll need to detect whether a deep link, or hash, is present in the URL before applying our logic. We can do this by ensuring that the location.hash property is falsey:

if( !window.location.hash && window.addEventListener ){
    window.addEventListener( ""load"",function() {
        setTimeout(function(){
            window.scrollTo(0, 0);
        }, 0);
    });
}

Still works great! And a quick test using a hash-based URL confirms that our script will not execute when a deep anchor is in play. Now iOS is looking sharp, and we’ve added our feature defensively to avoid conflicts.



Now, on to Android…

Wait. You didn’t expect that we could write code for one browser and be finished, right? Of course you didn’t. I mentioned earlier that Android uses the same method for getting rid of the scrollbar, but I left out the fact that the arguments it prefers vary slightly, but significantly, from iOS. Bah!

Differering from the earlier logic from iOS, to remove the address bar on Android’s default browser, you need to pass a Y coordinate of 1 instead of 0. Aside from being just plain odd, this is particularly unfortunate because to any other browser on the planet, 1px is a very real, however small, distance from the top of the page!

window.scrollTo( 0, 1 );

Looks like we’re going to need a fork…

R UA Android?

At this point, some developers might decide to simply not support this feature in Android, and more determined devs might decide that a quick check of the User Agent string would be a reliable way to determine the browser and tweak the scroll value accordingly. Neither of those decisions would be tragic, but in the spirit of cross-browser and future-friendly development, I’ll propose an alternative.

By this point, it should be clear that neither of the implementations above offer a particularly intuitive way to hide an address bar. As such, one might be skeptical that these approaches will stick around very long in their present state in either browser. Perhaps at some point, Android will decide to use 0 like iOS, making our lives a little easier, or maybe some new browser will decide to model their address bar hiding method after one of these implementations. In any case, detecting the User Agent only allows us to apply logic based on the known present, and in the world of mobile, let’s face it, the present is already the past.

Writing a check

In this next step of today’s technique, we’ll apply some logic to quickly determine the behavior model of the browser we’re using, then capitalize on that model – without caring which browser it happens to come from – by applying the appropriate scroll distance.

To do this, we’ll rely on a fortunate side effect of Android’s implementation, which is when you programatically scroll the page to 1 using scrollTo, Android will report that it’s still at 0 because oddly enough, it is! Of course, any other browser in this situation will report a scroll distance of 1. Thus, by scrolling the page to 1, then asking the browser its scroll distance, we can use this artifact of their wacky implementation to our advantage and scroll to the location that makes sense for the browser in play.

Getting the scroll distance

To pull off our test, we’ll need to ask the browser for its current scroll distance. The methods for getting scroll distance are not entirely standardized across popular browsers, so we’ll need to use some cross-browser logic. The following scroll distance function is similar to what you’d find in a library like jQuery. It checks the few common ways of getting scroll distance before eventually falling back to 0 for safety’s sake (that said, I’m unaware of any browsers that won’t return a numeric value from one of the first three properties).

// scrollTop getter
function getScrollTop(){
    return scrollTop  = window.pageYOffset ||
document.compatMode === ""CSS1Compat"" && document.documentElement.scrollTop ||
document.body.scrollTop || 0;
}

In order to execute that code above, the body object (referenced here as document.body) will need to be defined already, or we’ll risk an error. To determine that it’s defined, we can run a quick timer to execute code as soon as that object is defined and ready for use.

var bodycheck = setInterval(function(){
    if( document.body ){
        clearInterval( bodycheck );
        //more logic can go here!!
    }   
}, 15 );

Above, we’ve defined a 15 millisecond interval called bodycheck that checks if document.body is defined and, if so, clears itself of running again. Within that if statement, we can extend our logic further to run other code, such as our check for the scroll distance, defined via the variable scrollTop below:

var scrollTop,
    bodycheck = setInterval(function(){
    if( document.body ){
        clearInterval( bodycheck );
        scrollTop = getScrollTop();
    }   
}, 15 );

With this working, we can immediately scroll to 1, then check the scroll distance when the body is defined. If the distance reports 1, we’re likely in a non-Android browser, so we’ll scroll back to 0 and clean up our mess.

window.scrollTo( 0, 1 );

var scrollTop,
    bodycheck = setInterval(function(){
    if( document.body ){
        clearInterval( bodycheck );
        scrollTop = getScrollTop();
        window.scrollTo( 0, scrollTop === 1 ? 0 : 1 );
    }   
}, 15 );

Cashing in

All of the pieces are written now, so all we need to do is combine them with our previous logic for scrolling when the window is loaded, and we’ll have a cross-browser solution of which John Resig would be proud. Here’s our combined code snippet, with some formatting updates rolled in as well:

(function( win ){
	var doc = win.document;

	// If there’s a hash, or addEventListener is undefined, stop here
	if( !location.hash && win.addEventListener ){
		//scroll to 1
		window.scrollTo( 0, 1 );
		var scrollTop = 1,
			getScrollTop = function(){
				return win.pageYOffset || doc.compatMode = ""CSS1Compat"" && doc.documentElement.scrollTop || doc.body.scrollTop || 0;
			},
			//reset to 0 on bodyready, if needed
			bodycheck = setInterval(function(){
				if( doc.body ){
					clearInterval( bodycheck );
					scrollTop = getScrollTop();
					win.scrollTo( 0, scrollTop = 1 ? 0 : 1 );
				}	
			}, 15 );
		win.addEventListener( “load”, function(){
			setTimeout(function(){
					//reset to hide addr bar at onload
					win.scrollTo( 0, scrollTop === 1 ? 0 : 1 );
			}, 0);
		} );
	}
})( this );
View code example

And with that, we’ve got a bunch more room to play with on both iOS and Android.



Break out the eggnog

…because we’re not done yet! In the spirit of making our script act more defensively, there’s still another use case to consider. It was essential that we used the window’s load event to trigger our scripting, but on pages with a lot of content, its use can come at a cost. Often, a user will begin interacting with a page, scrolling down as they read, before the load event has fired. In those situations, our script will jump the user back to the top of the page, resulting in a jarring experience.

To prevent this problem from occurring, we’ll need to ensure that the page has not been scrolled beyond a certain amount. We can add a simple check using our getScrollTop function again, this time ensuring that its value is not greater than 20 pixels or so, accounting for a small tolerance.

if( getScrollTop() < 20 ){
    //reset to hide addr bar at onload
    window.scrollTo( 0, scrollTop === 1 ? 0 : 1 );
}

And with that, we’re pretty well protected! Here’s a final demo.

The completed script can be found on Github (full source: https://gist.github.com/1183357 ). It’s MIT licensed. Feel free to use it anywhere or any way you’d like!

Your thoughts?

I hope this article provides you with a browser-agnostic approach to hiding the address bar that you can use in your own projects today. Perhaps alternatively, the complications involved in this approach convinced you that doing this well is more trouble than it’s worth and, depending on the use case, that could be a fair decision. But at the very least, I hope this demonstrates that there’s a lot of work involved in pulling off this small task in only two major platforms, and that there’s a real need for standardization in this area.

Feel free to leave a comment or criticism and I’ll do my best to answer in a timely fashion.

Thanks, everyone!

Some parting notes

I scream, you scream…

At the time of writing, I was not able to test this method on the latest Android 4.0 (Ice Cream Sandwich) build. According to Sencha Touch’s browser scorecard, the browser in 4.0 may have a different way of managing the address bar, so I’ll post in the comments once I get a chance to dig into it further.

Short pages get no love

Today’s technique only works when the page is as tall, or taller than, the device’s available screen height, so that the address bar may be scrolled out of view. On a short page, you might work around this issue by applying a minimum height to the body element ( body { min-height: 460px; } ), but given the variety of screen sizes out there, not to mention changes in orientation, it’s tough to find a value that makes much sense (unless you manipulate it with JavaScript).",2011,Scott Jehl,scottjehl,2011-12-20T00:00:00+00:00,https://24ways.org/2011/raising-the-bar-on-mobile/,design
267,Taming Complexity,"I’m going to step into my UX trousers for this one. I wouldn’t usually wear them in public, but it’s Christmas, so there’s nothing wrong with looking silly.

Anyway, to business. Wherever I roam, I hear the familiar call for simplicity and the denouncement of complexity. I read often that the simpler something is, the more usable it will be. We understand that simple is hard to achieve, but we push for it nonetheless, convinced it will make what we build easier to use. Simple is better, right?

Well, I’ll try to explore that. Much of what follows will not be revelatory to some but, like all good lessons, I think this serves as a welcome reminder that as we live in a complex world it’s OK to sometimes reflect that complexity in the products we build.

Myths and legends

Less is more, we’ve been told, ever since master of poetic verse Robert Browning used the phrase in 1855. Well, I’ve conducted some research, and it appears he knew nothing of web design. Neither did modernist architect Ludwig Mies van der Rohe, a later pedlar of this worthy yet contradictory notion. Broad is narrow. Tall is short. Eggs are chips. See: anyone can come up with this stuff.

To paraphrase Einstein, simple doesn’t have to be simpler. In other words, simple doesn’t dictate that we remove the complexity. Complex doesn’t have to be confusing; it can be beautiful and elegant. On the web, complex can be necessary and powerful. A website that simplifies the lives of its users by offering them everything they need in one site or screen is powerful. For some, the greater the density of information, the more useful the site.

In our decision-making process, principles such as Occam’s razor’s_razor (in a nutshell: simple is better than complex) are useful, but simple is for the user to determine through their initial impression and subsequent engagement. What appears simple to me or you might appear very complex to someone else, based on their own mental model or needs. We can aim to deliver simple, but they’ll be the judge.

As a designer, developer, content alchemist, user experience discombobulator, or whatever you call yourself, you’re often wrestling with a wealth of material, a huge number of features, and numerous objectives. In many cases, much of that stuff is extraneous, and goes in the dustbin. However, it can be just as likely that there’s a truckload of suggested features and content because it all needs to be there. Don’t be afraid of that weight.

In the right hands, less can indeed mean more, but it’s just as likely that less can very often lead to, well… less.

Complexity is powerful

Simple is the ability to offer a powerful experience without overwhelming the audience or inducing information anxiety. Giving them everything they need, without having them ferret off all over a site to get things done, is important.

It’s useful to ask throughout a site’s lifespan, “does the user have everything they need?” It’s so easy to let our designer egos get in the way and chop stuff out, reduce down to only the things we want to see. That benefits us in the short term, but compromises the audience long-term.

The trick is not to be afraid of complexity in itself, but to avoid creating the perception of complexity. Give a user a flight simulator and they’ll crash the plane or jump out. Give them everything they need and more, but make it feel simple, and you’re building a relationship, empowering people.

This can be achieved carefully with what some call gradual engagement, and often the sensible thing might be to unleash complexity in carefully orchestrated phases, initially setting manageable levels of engagement and interaction, gradually increasing the inherent power of the product and fostering an empowered community.

The design aesthetic

Here’s a familiar scenario: the client or project lead gets overexcited and skips most of the important decision-making, instead barrelling straight into a bout of creative direction Tourette’s. Visually, the design needs to be minimal, white, crisp, full of white space, have big buttons, and quite likely be “clean”. Of course, we all like our websites to be clean as that’s more hygienic.

But what do these words even mean, really? Early in a project they’re abstract distractions, unnecessary constraints. This premature narrowing forces us to think much more about throwing stuff out rather than acknowledging that what we’re building is complex, and many of the components perhaps necessary.

Simple is not a formula. It cannot be achieved just by using a white background, by throwing things away, or by breathing a bellowsful of air in between every element and having it all float around in space. Simple is not a design treatment. Simple is hard. Simple requires deep investigation, a thorough understanding of every aspect of a project, in line with the needs and expectations of the audience.

Recognizing this helps us empathize a little more with those most vocal of UX practitioners. They usually appreciate that our successes depend on a thorough understanding of the user’s mental models and expected outcomes. I personally still consider UX people to be web designers like the rest of us (mainly to wind them up), but they’re web designers that design every decision, and by putting the user experience at the heart of their process, they have a greater chance of finding simplicity in complexity. The visual design aesthetic — the façade — is only a part of that.

Divide and conquer

I’m currently working on an app that’s complex in architecture, and complex in ambition. We’ll be releasing in carefully orchestrated private phases, gradually introducing more complexity in line with the unavoidably complex nature of the objective, but my job is to design the whole, the complete system as it will be when it’s out of beta and beyond.

I’ve noticed that I’m not throwing much out; most of it needs to be there. Therefore, my responsibility is to consider interesting and appropriate methods of navigation and bring everything together logically.

I’m using things like smart defaults, graphical timelines and colour keys to make sense of the complexity, techniques that are sympathetic to the content. They act as familiar points of navigation and reference, yet are malleable enough to change subtly to remain relevant to the information they connect. It’s really OK to have a lot of stuff, so long as we make each component work smartly.

It’s a divide and conquer approach. By finding simplicity and logic in each content bucket, I’ve made more sense of the whole, allowing me to create key layouts where most of the simplified buckets are collated and sometimes combined, providing everything the user needs and expects in the appropriate places.

I’m also making sure I don’t reduce the app’s power. I need to reflect the scale of opportunity, and provide access to or knowledge of the more advanced tools and features for everyone: a window into what they can do and how they can help. I know it’s the minority who will be actively building the content, but the power is in providing those opportunities for all.

Much of this will be familiar to the responsible practitioners who build websites for government, local authorities, utility companies, newspapers, magazines, banking, and we-sell-everything-ever-made online shops. Across the web, there are sites and tools that thrive on complexity.

Alas, the majority of such sites have done little to make navigation intuitive, or empower audiences. Where we can make a difference is by striving to make our UIs feel simple, look wonderful, not intimidating — even if they’re mind-meltingly complex behind that façade.

Embrace, empathize and tame

So, there are loads of ways to exploit complexity, and make it seem simple. I’ve hinted at some methods above, and we’ve already looked at gradual engagement as a way to make sense of complexity, so that’s a big thumbs-up for a release cycle that increases audience power.

Prior to each and every release, it’s also useful to rest on the finished thing for a while and use it yourself, even if you’re itching to release. ‘Ready’ often isn’t, and ‘finished’ never is, and the more time you spend browsing around the sites you build, the more you learn what to question, where to add, or subtract. It’s definitely worth building in some contingency time for sitting on your work, so to speak.

One thing I always do is squint at my layouts. By squinting, I get a sort of abstract idea of the overall composition, and general feel for the thing. It makes my face look stupid, but helps me see how various buckets fit together, and how simple or complex the site feels overall.

I mentioned the need to put our design egos to one side and not throw out anything useful, and I think that’s vital. I’m a big believer in economy, reduction, and removing the extraneous, but I’m usually referring to decoration, bells and whistles, and fluff. I wouldn’t ever advocate the complete removal of powerful content from a project roadmap.

Above all, don’t fear complexity. Embrace and tame it. Work hard to empathize with audience needs, and you can create elegant, playful, risky, surprising, emotive, delightful, and ultimately simple things.",2011,Simon Collison,simoncollison,2011-12-21T00:00:00+00:00,https://24ways.org/2011/taming-complexity/,ux
270,From Side Project to Not So Side Project,"In the last article I wrote for 24 ways, back in 2009, I enthused about the benefits of having a pet project, suggesting that we should all have at least one so that we could collaborate with our friends, escape our day jobs, fulfil our own needs, help others out, raise our profiles, make money, and — most importantly — have fun. I don’t think I need to offer any further persuasions: it seems that designers and developers are launching their own pet projects left, right and centre. This makes me very happy.

However, there still seems to be something of a disconnect between having a side project and turning it into something that is moderately successful; in particular, the challenge of making enough money to sustain the project and perhaps even elevating it from the sidelines so that it becomes something not so on the side at all.

Before we even begin this, let’s spend a moment talking about money, also known as…

Evil, nasty, filthy money

Over the last couple of years, I’ve started referring to myself as an accidental businessman. I say accidental because my view of the typical businessman is someone who is driven by money, and I usually can’t stand such people. Those who are motivated by profit, obsessed with growth, and take an active interest in the world’s financial systems don’t tend to be folks with whom I share a beer, unless it’s to pour it over them. Especially if they’re wearing pinstriped suits.

That said, we all want to make money, don’t we? And most of us want to make a relatively decent amount, too. I don’t think there’s any harm in admitting that, is there? Hello, I’m Elliot and I’m a capitalist.

The key is making money from doing what we love. For most people I know in our community, we’ve already achieved that — I’m hard-pressed to think of anyone who isn’t extremely passionate about working in our industry and I think it’s one of the most positive, unifying benefits we enjoy as a group of like-minded people — but side projects usually arise from another kind of passion: a passion for something other than what we do as our day jobs. Perhaps it’s because your clients are driving you mental and you need a break; perhaps it’s because you want to create something that is truly your own; perhaps it’s because you’re sick of seeing your online work disappear so fast and you want to try your hand at print in order to make a more permanent mark.

The three factors I listed there led me to create 8 Faces, a printed magazine about typography that started as a side project and is now a very significant part of my yearly output and income.

Like many things that prove fruitful, 8 Faces’ success was something of an accident, too. For a start, the magazine was never meant to be profitable; its only purpose at all was to scratch my own itch. Then, after the first issue took off and I realized how much time I needed to spend in order to make the next one decent, it became clear that I would have to cover more than just the production costs: I’d have to take time out from client work as well. Doing this meant I’d have to earn some money. Probably not enough to equate to the exact amount of time lost when I could be doing client work (not that you could ever describe time as being lost when you work on something you love), but enough to survive; for me to feel that I was getting paid while doing all of the work that 8 Faces entailed. The answer was to raise money through partnerships with some cool companies who were happy to be associated with my little project.

A sustainable business model

Business model! I can’t believe I just wrote those words! But a business model is really just a loose plan for how not to screw up. And all that stuff I wrote in the paragraph above about partnering with companies so I could get some money in while I put the magazine together? Well, that’s my business model. 

If you’re making any product that has some sort of production cost, whether that’s physical print run expenses or up-front dev work to get an app built, covering those costs before you even release your product means that you’ll be in profit from the first copy you sell. This is no small point: production expenses are pretty much the only cost you’ll ever need to recoup, so having them covered before you launch anything is pretty much the best possible position in which you could place yourself. Happy days, as Jamie Oliver would say.

Obtaining these initial funds through partnerships has another benefit. Sure, it’s a form of advertising but, done right, your partners can potentially provide you with great content, too. In the case of 8 Faces, the ads look as nice as the rest of the magazine, and a couple of our partners also provide proper articles: genuinely meaningful, relevant, reader-pleasing articles at that. You’d be amazed at how many companies are willing to become partners and, as the old adage goes, if you don’t ask, you don’t get.

With profit comes responsibility

Don’t forget about the responsibility you have to your audience if you engage in a relationship with a partner or any type of advertiser: although I may have freely admitted my capitalist leanings, I’m still essentially a hairy hippy, and I feel that any partnership should be good for me as a publisher, good for the partner and — most importantly — good for the reader. Really, the key word here is relevance, and that’s where 99.9% of advertising fails abysmally. 

(99.9% is not a scientific figure, but you know what I’m on about.)

The main grey area when a side project becomes profitable is how you share that profit, partly because — in my opinion, at least — the transition from non-profitable side project to relatively successful source of income can be a little blurred. Asking for help for nothing when there’s no money to be had is pretty normal, but sometimes it’s easy to get used to that free help even once you start making money. I believe the best approach is to ask for help with the promise that it will always be rewarded as soon as there’s money available. (Oh, god: this sounds like one of those nightmarish client proposals. It’s not, honest.) If you’re making something cool, people won’t mind helping out while you find your feet.

Events often think that they’re exempt from sharing profit. Perhaps that’s because many event organizers think they’re doing the speakers a favour rather than the other way around (that’s a whole separate article), but it’s shocking to see how many people seem to think they can profit from content-makers — speakers, for example — and yet not pay for that content. It was for this reason that Keir and I paid all of our speakers for our Insites: The Tour side project, which we ran back in July. We probably could’ve got away without paying them, especially as the gig was so informal, but it was the right thing to do.

In conclusion: money as a by-product

Let’s conclude by returning to the slightly problematic nature of money, because it’s the pivot on which your side project’s success can swing, regardless of whether you measure success by monetary gain. I would argue that success has nothing to do with profit — it’s about you being able to spend the time you want on the project. Unfortunately, that is almost always linked to money: money to pay yourself while you work on your dream idea; money to pay for more servers when your web app hits the big time; money to pay for efforts to get the word out there. The key, then, is to judge success on your own terms, and seek to generate as much money as you see fit, whether it’s purely to cover your running costs, or enough to buy a small country. There’s nothing wrong with profit, as long as you’re ethical about it. (Pro tip: if you’ve earned enough to buy a small country, you’ve probably been unethical along the way.)

The point at which individuals and companies fail — in the moral sense, for sure, but often in the competitive sense, too — is when money is the primary motivation. It should never be the primary motivation. If you’re not passionate enough about something to do it as an unprofitable side project, you shouldn’t be doing it all. 

Earning money should be a by-product of doing what you love. And who doesn’t want to spend their life doing what they love?",2011,Elliot Jay Stocks,elliotjaystocks,2011-12-22T00:00:00+00:00,https://24ways.org/2011/from-side-project-to-not-so-side-project/,business
273,There’s No Formula for Great Designs,"Before he combined them with fluid images and CSS3 media queries to coin responsive design, Ethan Marcotte described fluid grids — one of the most enjoyable parts of responsive design. Enjoyable that is, if you like working with math(s). But fluid grids aren’t perfect and, unless we’re careful when applying them, they can sometimes result in a design that feels disconnected.

Recapping fluid grids

If you haven’t read Ethan’s Fluid Grids, now would be a good time to do that. It centres around a simple formula for converting pixel widths to percentages:

(target ÷ context) × 100 = result

How does that work in practice? Well, take that Fireworks or Photoshop comp you’re working on (I call them static design visuals, or just visuals.) Of course, everything on that visual — column divisions, inline images, navigation elements, everything — is measured in pixels. Now:


	Pick something in the visual and measure its width. That’s our target.
	Take that target measurement and divide it by the width of its parent (context).
	Multiply what you’ve got by 100 (shift two decimal places).
	What you’re left with is a percentage width to drop into your style sheets.


For example, divide this 300px wide sidebar division by its 948px parent and then multiply by 100: your original 300px is neatly converted to 31.646%.

.content-sub {
width : 31.646%; /* 300px ÷ 948px = .31646 */ }

That formula makes it surprisingly simple for even die-hard fixed width aficionados to convert their visuals to percentage-based, fluid layouts.

It’s a handy formula for those who still design using static visuals, and downright essential for those situations where one person in an organization designs in Fireworks or Photoshop and another develops with CSS. Why?

Well, although I think that designing in a browser makes the best sense — particularly when designing for multiple devices — I’ll wager most designers still make visuals in Fireworks or Photoshop and use them for demonstrations and get feedback and sign-off. That’s OK. If you haven’t made the transition to content-out designing in a browser yet, the fluid grids formula helps you carry on pushing pixels a while longer.

You can carry on moving pixel width measurements from your visuals to your style sheets, too, in the same way you always have. You can be precise to the pixel and even apply a grid image as a CSS background to help you keep everything lined up perfectly.

Once you’re done, and the fixed width layout in the browser matches your visual, loop back through your style sheets and convert those pixels to percentages using the fluid grids formula. With very little extra work, you’ll have a fluid implementation of your fixed width layout.

The fluid grids formula is simple and incredibly effective, but not long after I started working responsively I realized that the formula shouldn’t (always) be a one-fix, set-and-forget calculation. I noticed that unless we compensate for problems it sometimes creates, the result can be a disconnected design.

Staying connected

Good design relies on connectedness, a feeling of natural balance between elements and the grid they’re placed on. Give an element greater prominence or position in a visual hierarchy and you can fundamentally alter the balance and sometimes the meaning of a design.

Different from a browser’s page zooming feature — where images, text and overall layout change size by the same ratio — fluid grids flex a layout in response to a window or device width. Columns expand and contract, and within them fluid media (images and videos) can also change size. This can be one of the most impressive demonstrations of responsive design.

But not every element within a fluid grid can change size along with the window or device width. For example, type size and leading won’t change along with a column’s width.

When columns and elements within them change width, all too easily a visual hierarchy can be broken and along with it the relationship between element sizes and the outer window or viewport. This can happen quickly if you make just one set of fluid grid calculations and use those percentages across every screen width, from smartphones through tablets and up to large desktops.

The answer? Make several sets of fluid grids calculations, each one at a significant window or device width breakpoint. Then apply those new percentages, when needed, to help keep elements in proportion and maintain balance and connectedness. Here’s how I work.

Avoiding disconnection

I’ve never been entirely happy with grid frameworks such as the 960 Grid System, so I start almost every project by creating a custom grid to inform my layout decisions. Here’s a plain version of a grid from a recent project that I’ll use as an illustration.

This project’s grid comprises 84px columns and 24px gutters. This creates an odd number of columns at common tablet and desktop widths, and allows for 300px fixed width assets — useful when I need to fit advertising into a desktop layout’s sidebar.

 Showing common advertising sizes (Larger image)

For this project I chose three 320 and Up breakpoints above 320px and, after placing as many columns as would fit those breakpoint widths, I derived three content widths:


		
			Breakpoint 
			Columns 
			Content width 
		
		
			768px 
			 7 
			 732px 
		
		
			992px 
			 9 
			 948px 
		
		
			1,382px 
			 13 
			 1,380px 
		


Here’s my grid again, this time with pixel measurements and breakpoints overlaid.

 Showing pixel measurements and breakpoints (Larger image)

Now cast your mind back to the fluid grids calculation I made earlier. I divided a 300px element by 948px and arrived at 31.646%. For some elements it’s possible to use that percentage across all screen widths, but others will feel too small in relation to a narrower 768px and too large inside 1,380px.

To help maintain connectedness, I make a set of fluid grids calculations based on each of the content widths I established earlier. Now I can shift an element’s percentage width up or down when I switch to a new breakpoint and content width. For example:


	300px is 40.984% of 732px
	300px is 31.646% of 948px
	300px is 21.739% of 1,380px


I’ll add all those fluid grid percentages to my grid image and save it for quick reference.

 Showing percentages at all breakpoints (Larger image)

Then I can apply those different percentage widths to elements at each breakpoint using CSS3 media queries. For example, that sidebar division again:

/*  732px, 7-column width */

@media only screen and (min-width: 768px) {

    .content-sub {
        width : 40.983%; /* 300px ÷ 732px = .40983 */ }

}

/*  948px, 9-column width */
@media only screen and (min-width: 992px) {

    .content-sub {
        width : 31.645%; /* 300px ÷ 948px = .31645 */ }

}

/*  1380px, 13-column width */
@media only screen and (min-width: 1382px) {

    .content-sub {
        width : 21.739%; /* 300px ÷ 1380px = .21739 */ }

}

The number of changes you make to a layout at different breakpoints will, of course, depend on the specifics of the design you’re working on. Yes, this is additional work, but the result will be a layout that feels better balanced and within which elements remain in harmony with each other while they respond to new screen or device widths.

Putting the design in responsive web design

Until now, many of the conversations around responsive web design have been about aspects of technical implementation, rather than design. I believe we’re only beginning to understand what’s involved in designing responsively. In future, we’ll likely be making design decisions not just about proportions but also about responsive typography. We’ll also need to learn how to adapt our designs to device characteristics such as touch targets and more.

Sometimes we’ll make decisions to improve function, other times because they make a design ‘feel’ right. You’ll know when you’ve made a right decision. You’ll feel it.

After all, there really is no formula for making great designs.",2011,Andy Clarke,andyclarke,2011-12-23T00:00:00+00:00,https://24ways.org/2011/theres-no-formula-for-great-designs/,ux
272,Crafting the Front-end,"Much has been spoken and written recently about the virtues of craftsmanship in the context of web design and development. It seems that we as fabricators of the web are finally tiring of seeking out parallels between ourselves and architects, and are turning instead to the fabled specialist artisans.

Identifying oneself as a craftsman or craftswoman (let’s just say craftsperson from here onward) will likely be a trend of early 2012. In this pre-emptive strike, I’d like to expound on this movement as I feel it pertains to front-end development, and encourage care and understanding of the true qualities of craftsmanship (craftspersonship).

The core values

I’ll begin by defining craftspersonship. What distinguishes a craftsperson from a technician? Dictionaries tend to define a craftsperson as one who possesses great skill in a chosen field. The badge of a craftsperson for me, though, is a very special label that should be revered and used sparingly, only where it is truly deserved. A genuine craftsperson encompasses a few other key traits, far beyond raw skill, each of which must be learned and mastered.

A craftsperson has: 


	An appreciation of good work, in both the work of others and their own. And not just good as in ‘hey, that’s pretty neat’, I mean a goodness like a shining purity – the kind of good that feels right when you see it.
	A belief in quality at every level: every facet of the craftsperson’s product is as crucial as any other, without exception, even those normally hidden from view.
	Vision: an ability to visualize their path ahead, pre-empting the obstacles that may be encountered to plan a route around them.
	A preference for simplicity: an almost Bauhausesque devotion to undecorated functionality, with no unjustifiable parts included.
	Sincerity: producing work that speaks directly to its purpose with flawless clarity.


Only when you become a custodian of such values in your work can you consider calling yourself a craftsperson. Now let’s take a look at some steps we front-end developers can take on our journey of enlightenment toward craftspersonhood.

 Speaking of the craftsman’s journey, be sure to watch out for the video of The Standardistas’ stellar talk at the Build 2011 conference titled The Journey, which should be online sometime soon.

Building your own toolbox

My grandfather was a carpenter and trained as a young apprentice under a master. After observing and practising the many foundation theories, principles and techniques of carpentry, he was tasked with creating his own set of woodworking tools, which he would use and maintain throughout his career. By going through the process of having to create his own tools, he would be connected at the most direct level with every piece of wood he touched, his tools being his own creations and extensions of his own skilled hands. The depth of his knowledge of these tools must have surpassed the intricate as he fathered, used, cleaned and repaired them, day in and day out over many years.

And so it should be, ideally, with all crafts. We must understand our tools right down to the most fundamental level. I firmly believe that a level of true craftsmanship cannot be reached while there exists a layer that remains not wholly understood between a creator and his canvas. Of course, our tools as front-end developers are somewhat more complex than those of other crafts – it may seem reasonable to require that a carpenter create his or her own set of chisels, but somewhat less so to ask a front-end developer to code their own CSS preprocessor, or design their own computer.

However, it is still vitally important that you understand how your tools work. This is particularly critical when it comes to things like preprocessors, libraries and frameworks which aim to save you time by automating common processes and functions. For the most part, anything that saves you time is a Good Thing™ but it cannot be stressed enough that using tools like these in earnest should be avoided until you understand exactly what they are doing for you (and, to an extent, how they are doing it). 

In particular, you must understand any drawbacks to using your tools, and any shortcuts they may be taking on your behalf. I’m not suggesting that you steer clear of paid work until you’ve studied each of jQuery’s 9,266 lines of JavaScript source code but, all levity aside, it will further you on your journey to look at interesting or relevant bits of jQuery, and any other libraries you might want to use. Such libraries often directly link to corresponding sections of their source code on sites like GitHub from their official documentation. Better yet, they’re almost always written in high level languages (easy to read), so there’s no excuse not to don your pith helmet and go on something of an exploration. Any kind of tangential learning like this will drive you further toward becoming a true craftsperson, so keep an open mind and always be ready to step out of your comfort zone.

Downtime and tool honing

With any craft, it is essential to keep your tools in good condition, and a good idea to stay up-to-date with the latest equipment. This is especially true on the web, which, as we like to tell anyone who is still awake more than a minute after asking what it is that we do, advances at a phenomenal pace. A tool or technique that could be considered best practice this week might be the subject of haughty derision in a comment thread within six months.

I have little doubt that you already spend a chunk of time each day keeping up with the latest material from our industry’s finest Interblogs and Twittertubes, but do you honestly put aside time to collect bookmarks and code snippets from things you read into a slowly evolving toolbox? At @media in 2009, Simon Collison delivered a candid talk on his ‘Ultimate Package’. Those of us who didn’t flee the room anticipating a newfound and unwelcome intimacy with the contents of his trousers were shown how he maintained his own toolkit – a collection of files and folders all set up and ready to go for a new project. By maintaining a toolkit in this way, he has consistency across projects and a dependable base upon which to learn and improve.

The assembly and maintenance of such a personalized and familiar toolkit is probably as close as we will get to emulating the tool making stage of more traditional craft trades. Keep a master copy of your toolkit somewhere safe, making copies of it for new projects. When you learn of a way in which part of it can be improved, make changes to the master copy.

Simplicity through modularity

I believe that the user interfaces of all web applications should be thought of as being made up primarily of modular components. Modules in this context are patterns in design that appear repeatedly throughout the app. These can be small collections of elements, like a user profile summary box (profile picture, username, meta data), as well as atomic elements such as headings and list items.

Well-crafted front-end architectures have the ability to support this kind of repeating pattern as modules, with as close to no repetition of CSS (or JavaScript) as possible, and as close to no variations in HTML between instances as possible.

One of the most fundamental and well known tenets of software engineering is the DRY rule – don’t repeat yourself. It requires that “every piece of knowledge must have a single, unambiguous, authoritative representation within a system.” 

As craftspeople, we must hold this rule dear and apply it to the modules we have identified in our site designs. The moment you commit a second style definition for a module, the quality of your output (the front-end code) takes a huge hit. There should only ever be one base style definition for each distinct module or component. Keep these in a separate, sacred place in your CSS. I use a _modules.scss Sass include file, imported near the top of my main CSS files.

Be sure, of course, to avoid making changes to this file lightly, as the smallest adjustment can affect multiple pages (hint: keep a structure list of which modules are used on which pages). Avoid the inevitable temptation to duplicate code late in the project. Sticking to this rule becomes more important the more complex the codebase becomes.

If you can stick to this rule, using sensible class names and consistent HTML, you can reach a joyous, self-fulfilling plateau stage in each project where you are assembling each interface from your own set of carefully crafted building blocks.

Old school markup

Let’s take a step back. Before we fret about creating a divinely pure modular CSS framework, we need to know the site’s design and what it is made of. The best way to gain this knowledge is to go old school. Print out every comp, mockup, wireframe, sketch or whatever you have. If there are sections of pages that are hidden until some user action takes place, or if the page has multiple states, be sure that you have everything that could become visible to the user on paper.

Once you have your wedge of paper designs, lay out all the pages on the floor, or stick them to the wall if you can, arranging them logically according to the site hierarchy, by user journey, or whatever guidelines make most sense to you. Once you have the site laid out before you, study it for a while, familiarizing yourself with every part of every interface. This will eliminate nasty surprises late in the project when you realize you’ve duplicated something, or left an interface on the drawing board altogether.

Now that you know the site like it’s your best friend, get out your pens or pencils of choice and attack it. Mark it up like there’s no tomorrow. Pretend you’re a spy trying to identify communications from an enemy network hiding their messages in newspapers. Look for patterns and similarities, drawing circles around them. These are your modules. Start also highlighting the differences between each instance of these modules, working out which is the most basic or common type that will become the base definition from which all other representations are extended.

This simple but empowering exercise will equip you for your task of actually crafting, instead of just building, the front-end. Without the knowledge gained from this kind of research phase, you will be blundering forward, improvising as best you can, but ultimately making quality-compromising mistakes that could have been avoided.

For more on this theme, read Anna Debenham’s Front-end Style Guides which recommends a similar process, and the sublime idea of extending this into a guide to refer to during development and beyond.

Design homogeneity

Moving forward again, you now have your modules defined and things are looking good. I mentioned that many instances of these modules will carry minor differences. These differences must be given significant thinking time, and discussion time with your designer(s).

It should be common knowledge by now that successful software projects are not the product of distinct design and build phases with little or no bidirectional feedback. The crucial nature of the designer-developer relationship has been covered in depth this year by Paul Robert Lloyd, and a joint effort from both teams throughout the project lifecycle is pivotal to your ability to craft and ship successful products.

This relationship comes into play when you’re well into the development of the site, and you start noticing these differences between instances of modules (they’ll start to stand out very clearly to you and your carefully regimented modular CSS system). Before you start overriding your base styles, question the differences with the designer to work out why they exist. Perhaps they are required and are important to their context, but perhaps they were oversights from earlier design revisions, or simple mistakes.

The craftsperson’s gland

As you grow towards the levels of expertise and experience where you can proudly and honestly consider yourself a craftsperson, you will find that you steadily develop what initially feels like a kind of sixth sense. I think of it more as a new hormonal gland, secreting into your bloodstream a powerful messenger chemical that can either reward or punish your brain. This gland is connected directly to your core understanding of what good quality work looks and feels like, an understanding that itself improves with experience. 

This gland will make itself known to you in two ways. First, when you solve a problem in a beautifully elegant way with clean and unobtrusive code that looks good and just feels right, your craftsperson’s gland will ooze something delicious that makes your brain and soul glow from the inside out. You will beam triumphantly at the succinct lines of code on your computer display before bounding outside with a spring in your step to swim up glittering rainbows and kiss soft fluffy puppies.

The second way that you may become aware of your craftsperson’s gland, though, is somewhat less pleasurable. In an alternate reality, your parallel self is faced with the same problem, but decides to take a shortcut and get around it by some dubious means – the kind of technical method that the words hack, kludge and bodge are reserved for. As soon as you have done this, or even as you are doing it, your craftsperson’s gland will damn well let you know that you took the wrong fork in the road. As your craftsperson’s gland begins to secrete a toxic pus, you will at first become entranced into a vacant stare at the monstrous mess you are considering unleashing upon your site’s visitors, before writhing in the horrible agony of an itch that can never be scratched, and a feeling of being coated with the devil’s own deep and penetrating filth that no shower will ever cleanse.

Perhaps I exaggerate slightly, but it is no overstatement to suggest that you will find yourself being guided by proverbial angels and demons perched on opposite shoulders, or a whispering voice inside your head. If you harness this sense, sharpening it as if it were another tool in your kit and letting it guide or at least advise your decision making, you will transcend the rocky realm of random trial and error when faced with problems, and tend toward the right answers instinctively.

This gland can also empower your ability to assess your own work, becoming a judge before whom all your work is cross-examined. A good craftsperson regularly takes a step back from their work, and questions every facet of their product for its precise alignment with their core values of quality and sincerity, and even the very necessity of each component.

The wrapping

By now, you may be thinking that I take this kind of thing far too seriously, but to terrify you further, I haven’t even shared the half of it. Hopefully, though, this gives you an idea of the kind of levels of professionalism and dedication that it should take to get you on your way to becoming a craftsperson. It’s a level of accomplishment and ability toward which we all should strive, both for our personal fulfilment and the betterment of the products we use daily. I look forward to seeing your finely crafted work throughout 2012.",2011,Ben Bodien,benbodien,2011-12-24T00:00:00+00:00,https://24ways.org/2011/crafting-the-front-end/,process
80,HTML5 Video Bumpers,"Video is a bigger part of the web experience than ever before. With native browser support for HTML5 video elements freeing us from the tyranny of plugins, and the availability of faster internet connections to the workplace, home and mobile networks, it’s now pretty straightforward to publish video in a way that can be consumed in all sorts of ways on all sorts of different web devices.

I recently worked on a project where the client had shot some dedicated video shorts to publish on their site. They also had some five-second motion graphics produced to top and tail the videos with context and branding. This pretty common requirement is a great idea on the web, where a user might land at your video having followed a link and be viewing a page without much context.

Known as bumpers, these short introduction clips help brand a video and make it look a lot more professional.



Adding bumpers to a video

The simplest way to add bumpers to a video would be to edit them on to the start and end of the video file itself. Cooking the bumpers into the video file is easy, but should you ever want to update them it can become a real headache. If the branding needs updating, for example, you’d need to re-edit and re-encode all your videos. Not a fun task.

What if the bumpers could be added dynamically? That would enable you to use the same bumper for multiple videos (decreasing download time for users who might watch more than one) and to update the bumpers whenever you wanted. You could change them seasonally, update them for special promotions, run different advertising slots, perform multivariate testing, or even target different bumpers to different users.

The trade-off, of course, is that if you dynamically add your bumpers, there’s a chance that a user in a given circumstance might not see the bumper. For example, if the main video feature was uploaded to YouTube, you’d have no way to control the playback. As always, you need to weigh up the pros and cons and make your choice.

HTML5 bumpers

If you wanted to dynamically add bumpers to your HTML5 video, how would you go about it? That was the question I found myself needing to answer for this particular client project.

My initial thought was to treat it just like an image slideshow. If I were building a slideshow that moved between images, I’d use CSS absolute positioning with z-index to stack the images up on top of each other in a pile, with the first image on top. To transition to the second image, I’d use JavaScript to fade the top image out, revealing the second image beneath it.



Now that video is just a native object in the DOM, just like an image, why not do the same? Stack the videos up with the opening bumper on top, listen for the video’s onended event, and fade it out to reveal the main feature behind. Good idea, right?

Wrong

Remember that this is the web. It’s never going to be that easy. The problem here is that many non-desktop devices use native, dedicated video players. Think about watching a video on a mobile phone – when you play the video, the phone often goes full-screen in its native player, leaving the web page behind. There’s no opportunity to fade or switch z-index, as the video isn’t being viewed in the page. Your page is left powerless. Powerless!



So what can we do? What can we control?

Those of us with particularly long memories might recall a time before CSS, when we’d have to use JavaScript to perform image rollovers. As CSS background images weren’t a practical reality, we would use lots of <img> elements, and perform a rollover by modifying the src attribute of the image. 

Turns out, this old trick of modifying the source can help us out with video, too. In most cases, modifying the src attribute of a <video> element, or perhaps more likely the src attribute of a source element, will swap from one video to another.

Swappin’ it

Let’s take a deliberately simple example of a super-basic video tag:

<video src=""mycat.webm"" controls>no fallback coz i is lame, innit.</video>

We could very simply write a script to find all video tags and give them a new src to show our bumper.

<script>
	var videos, i, l;
	videos = document.getElementsByTagName('video');
	for(i=0, l=videos.length; i<l; i++) {
		videos[i].setAttribute('src', 'bumper-in.webm');
	}
</script>

View the example in a browser with WebM support. You’ll see that the video is swapped out for the opening bumper. Great!

Beefing it up

Of course, we can’t just publish video in one format. In practical use, you need a <video> element with multiple <source> elements containing your different source formats.

<video controls>
    <source src=""mycat.mp4"" type=""video/mp4"" />
    <source src=""mycat.webm"" type=""video/webm"" />
    <source src=""mycat.ogv"" type=""video/ogg"" />
</video>

This time, our script needs to loop through the sources, not the videos. We’ll use a regular expression replacement to swap out the file name while maintaining the correct file extension.

<script>
    var sources, i, l, orig;
    sources = document.getElementsByTagName('source');
    for(i=0, l=sources.length; i<l; i++) {
        orig = sources[i].getAttribute('src');
        sources[i].setAttribute('src', orig.replace(/(w+).(w+)/, 'bumper-in.$2'));
        // reload the video
        sources[i].parentNode.load();
    }
</script>

The difference this time is that when changing the src of a <source> we need to call the .load() method on the video to get it to acknowledge the change.

See the code in action, this time in a wider range of browsers.

But, my video!

I guess we should get the original video playing again. Keeping the same markup, we need to modify the script to do two things:


	Store the original src in a data- attribute so we can access it later
	Add an event listener so we can detect the end of the bumper playing, and load the original video back in


As we need to loop through the videos this time to add the event listener, I’ve moved the .load() call into that loop. It’s a bit more efficient to call it only once after modifying all the video’s sources.

<script>
var videos, sources, i, l, orig;
sources = document.getElementsByTagName('source');
for(i=0, l=sources.length; i<l; i++) {
    orig = sources[i].getAttribute('src');
    sources[i].setAttribute('data-orig', orig);
    sources[i].setAttribute('src', orig.replace(/(w+).(w+)/, 'bumper-in.$2'));
}
videos = document.getElementsByTagName('video');
for(i=0, l=videos.length; i<l; i++) {
    videos[i].load();
    videos[i].addEventListener('ended', function(){
        sources = this.getElementsByTagName('source');
        for(i=0, l=sources.length; i<l; i++) {
            orig = sources[i].getAttribute('data-orig');
            if (orig) {
                sources[i].setAttribute('src', orig);
            }
            sources[i].setAttribute('data-orig','');
        }
        this.load();
        this.play();
    });
}
</script>

Again, view the example to see the bumper play, followed by our spectacular main feature. (That’s my cat, Widget. His interests include sleeping and internet marketing.)

Tidying things up

The final thing to do is add our closing bumper after the main video has played. This involves the following changes:


	We need to keep track of whether the src has been changed, so we only play the video if it’s changed. I’ve added the modified variable to track this, and it stops us getting into a situation where the video just loops forever.
	Add an else to the event listener, for when the orig is false (so the main feature has been playing) to load in the end bumper. We also check that we’re not already playing the end bumper. Because looping.


<script>
var videos, sources, i, l, orig, current, modified;
sources = document.getElementsByTagName('source');
for(i=0, l=sources.length; i<l; i++) {
   orig = sources[i].getAttribute('src');
   sources[i].setAttribute('data-orig', orig);
   sources[i].setAttribute('src', orig.replace(/(w+).(w+)/, 'bumper-in.$2'));
}
videos = document.getElementsByTagName('video');
for(i=0, l=videos.length; i<l; i++) {
   videos[i].load();
   modified = false;
   videos[i].addEventListener('ended', function(){
      sources = this.getElementsByTagName('source');
      for(i=0, l=sources.length; i<l; i++) {
         orig = sources[i].getAttribute('data-orig');
         if (orig) {
            sources[i].setAttribute('src', orig);
            modified = true;
         }else{
            current = sources[i].getAttribute('src');
            if (current.indexOf('bumper-out')==-1) {
               sources[i].setAttribute('src', current.replace(/([w]+).(w+)/, 'bumper-out.$2'));
               modified = true;
            }else{
               this.pause();
               modified = false;
            }
         }
         sources[i].setAttribute('data-orig','');
      }
      if (modified) {
         this.load();
         this.play();
      }
   });
}
</script>

Yo ho ho, that’s a lot of JavaScript. See it in action – you should get a bumper, the cat video, and an end bumper.

Of course, this code works fine for demonstrating the principle, but it’s very procedural. Nothing wrong with that, but to do something similar in production, you’d probably want to make the code more modular to ease maintainability. Besides, you may want to use a framework, rather than basic JavaScript. 

The end credits

One really important principle here is that of progressive enhancement. If the browser doesn’t support JavaScript, the user won’t see your bumper, but they will get the main video. If the browser supports JavaScript but doesn’t allow you to modify the src (as was the case with older versions of iOS), the user won’t see your bumper, but they will get the main video.

If a search engine or social media bot grabs your page and looks for content, they won’t see your bumper, but they will get the main video – which is absolutely what you want.

This means that if the bumper is absolutely crucial, you may still need to cook it into the video. However, for many applications, running it dynamically can work quite well.

As always, it comes down to three things:


	Measure your audience: know how people access your site
	Test the solution: make sure it works for your audience
	Plan for failure: it’s the web and that’s how things work ‘round these parts


But most of all play around with it, have fun and build something awesome.",2012,Drew McLellan,drewmclellan,2012-12-01T00:00:00+00:00,https://24ways.org/2012/html5-video-bumpers/,code
85,Starting Your Project on the Right Foot (and Keeping It There),"I’m not sure if anything is as terrifying as beginning a new design project. I often spend hours trying to find the best initial footing in a design, so I’ve been working hard to improve my process, particularly for the earliest stages of a project. I want to smooth out the bumps that disrupt my creative momentum and focus on the emotional highs and lows I experience, and then try to minimize the lows and ride the highs as long as possible. 

Design is often a struggle broken up by blissful moments of creative clarity that provide valuable force to move your work forward. Momentum is a powerful tool in creative work, and it’s something we don’t always maximize when we’re working because of the hectic nature of our field. Obviously, every designer is going to have a different process, but I thought I’d share some of the methods I’ve begun to adopt. I hope this will spark a conversation among designers who are interested in looking at process in a new way.

Jump-starting a project

I cannot overstate the importance of immersing yourself in design and collecting ample amounts of inspiration when beginning a project. I make it a daily practice to visit a handful of sites (Dribbble, Graphic Exchange, Web Creme, siteInspire, Designspiration, and others) and save any examples of design that I like. I then sort them into general categories (publication design, illustration, typography, web design, and so on). Enjoying a bit of fresh design every day helps me absorb it and analyze why it’s effective instead of just imitating it. 

Many designers are afraid to look at too much design for fear that they’ll be tempted to copy it, but I feel a steady influx of design inspiration reduces that possibility. You’re much more likely to take the easy way out and rip off a design if you’re scrambling for inspiration after getting stuck. If you are immersed in design from a variety of mediums, you’ll engage your creative brain on multiple levels and have an easier time creating something unique for your project. Looking at good design will not make you a good designer but it will make you a better designer.

Design is design

Try not to limit your visual research to the medium you’re working in. Websites, books, posters and packaging all have their own unique limitations and challenges, and any one of those characteristics could be useful to you. Posters need to grab the viewer and pass on a small tidbit of information; packaging needs to encourage physical interaction; and websites need to encourage exploration. If you know the challenges you’ll be facing, you will know where to look for design that tackles those same problems.

I find it refreshing to look at design from the turn of the nineteenth century, when type was laid out on objects without thought to aesthetics. Many vintage packages break all sorts of modern design rules, and looking at that kind of work is a great way to spark your creativity. Pulling yourself out of the box and away from the rules of what you’re working on can reveal solutions that are innovative and unique. After a little finessing, the warning label text from a 1940s hazardous chemical box from could have the exact type and icon arrangement you need for your project. There’s a massive pool of design to pull from that doesn’t have the limitations the web has, and exploring those design worlds will help you grow your own repertoire.

If all else fails, start with the footer

The very beginning of a project is the most frustrating point in a project for me. I’m trying to figure out typeface combinations, colors and the overall voice of the design, and until I find the right solutions, I’m a wreck. I’ve found often that my frustration stems from trying to solve too many problems at once. The beginning of a project has a lot of moving targets, nearly endless possible solutions, and constantly changing variables. You’ll knock out one problem only to discover your solution doesn’t jive with something you worked out earlier — you end up designing in circles.

If you find yourself getting stuck at the beginning of a website design, try working out one specific element of the site and see what emerges. I’m going to recommend the footer. Why? Footers can easily be ignored in a design or become a dumping ground for items that couldn’t be worked into the main layout. But, at the start of most projects, the minimum content requirements for the footer are usually established. There needs to be a certain number of links, social media buttons, copyright details, a search bar, and so on. It’s a self-contained item within the design that has a specific purpose, and that’s a great element to focus on when you’re stuck in a design. Colors, typefaces, link styles, input fields and buttons can all be sketched out from just the footer. It’s a very flexible element that can be as prominent or subtle as you want, and it’s a solid starting point for setting the tone and style of a site.

Save the details

Designers love details. I love details. But don’t let nitpicking early on in your process kill your creative momentum. Design is an emotional process, and being frustrated or defeated by a tricky problem or a graphical detail you just can’t nail down can deflate your creative energies. If you hit a roadblock, set it aside and tackle another piece of the project. As you spend time engaged in a design, the style you develop will evolve according to the needs of the content, and you might arrive naturally at a solution that will work perfectly for the problem that had you stuck before. 

If I find myself working on one particular element for more than a half an hour without any clear movement, I shelve it. Designers often wear their obsessive detail-oriented tendencies as a badge of honor, but there’s a difference between making the design better and wasting time. If you’ve spent hours nudging elements around pixel by pixel and can’t settle on something, it probably means what you’re doing isn’t making a huge improvement on the design. Don’t be afraid to let it lie and come at it again with fresh eyes. You will be better equipped to tackle the finer points of a project once you’ve got the broad strokes defined.

Have a plan when you start and stop designing

We all know that creativity isn’t something you can turn on effortlessly, and it’s easy to forget the emotional process that goes along with design. If you leave a project in a place of frustration, it’s going to stay with you in your free time and affect you negatively, like a dark cloud of impending disaster. Try to end each design session with a victory, a small bit of definable progress that you can take with you in your downtime. Even something as small as finding the right opacity for the interior shadow on the search bar in the header of the site is a win. Likewise, when you return to a project after a break, it can be difficult to get the ball rolling on the design again if you set it down without a clear path for the next steps. I find that I work on details best when I’m returning from downtime, when I’m fresh and re-energized and ready to dig in again. Try to pick out at least one element you’d like to fine-tune when you are winding down in a design session and use it to kick-start your next session.

Content is king

I would argue there is nothing more crucial to the success of a design than having the content defined from the outset. Designing without content is similar to designing without an audience, and designing with vague ideas of content types and character limits is going to result in a muted design that doesn’t reach its full potential. Images and language go hand in hand with design, and can take a design from functional to outstanding if you have them available from the outset. We don’t always have the luxury of having content to build a design around, but fight for it whenever you can. For example, if the site you are designing is full of technical jargon, your paragraphs might need a longer line length to accommodate the longer words being used. 

Often, working with content will lead to design solutions you wouldn’t have come to otherwise. Design speaks to content, and content speaks to design. Lorem ipsum doesn’t speak to anyone (unless you know Latin, in which case, congratulations!).

Every project has its own set of needs, and every designer has his or her own method of working. There’s obviously no perfect process to design, and being dogmatic about process can be just as harmful as not having one. Exposing yourself to new design and new ways of designing is an easy way to test your skills and grow. When things are hard and you can’t get any momentum going on a design, this is when your skill set is truly challenged. We all hope to get wonderful projects with great assets and ample creative possibilities, but you won’t always be so blessed, and this is when the quality of your process is really going to shine.",2012,Bethany Heck,bethanyheck,2012-12-02T00:00:00+00:00,https://24ways.org/2012/starting-your-project-on-the-right-foot/,process
82,Being Prepared To Contribute,"“You’ll figure it out.” The advice my dad gives has always been the same, whether addressing my grade school homework or paying bills after college. If I was looking for a shortcut, my dad wasn’t going to be the one to provide it.

When I was a kid it infuriated the hell out of me, but what I then perceived to be a lack of understanding turned out to be a keystone in my upbringing. As an adult, I realize the value in not receiving outright solutions, but being forced to figure things out. 

Even today, when presented with a roadblock while building for the web, I am temped to get by with the help of the latest grid system, framework, polyfill, or plugin. In and of themselves these resources are harmless, but before I can drop them in, those damn words still echo in the back of my mind: “You’ll figure it out.”

I know that if I blindly implement these tools as drag and drop solutions I fail to understand the intricacies behind how and why they were built; repeatedly using them as shortcuts handicaps my skill set. When I solely rely on the tools of others, my work is at their mercy, leaving me less creative and resourceful, and, thus, less able to contribute to the advancement of our industry and community. 

One of my favorite things about this community is how generous and collaborative it can be. I’ve loved seeing FitVids used all over the web and regularly improved upon at Github. I bet we can all think of a time where implementing a shared resource has benefitted our own work and sanity. Because these resources are so valuable, it’s important that we continue to be a part of the conversation in order to further develop solutions and ideas. It’s easy to assume there’s someone smarter or more up-to-date in any one area, but with a degree of understanding and perspective, we can all participate. 

This open form of collaboration is in our web DNA. After all, its primary purpose was to promote the exchange and development of new ideas.


	Tim Berners-Lee proposed a global hypertext project, to be known as the World Wide Web. Based on the earlier “Enquire” work, it was designed to allow people to work together by combining their knowledge in a web of hypertext documents.


I’m delighted to find that this spirit of collaborative ingenuity is alive and well on the web today. Take the story of Off Canvas as an example. I was at an ATX Dribbble meet up where I met Jason Weaver and chatted to him about his recent work on the responsive layout prototype, Off Canvas. Jason said he came across a post by Luke Wroblewski outlining the idea and saw this:


	If anyone is interested in building a complete example of this approach using responsive Web design techniques, let me know!


From there Luke recounts: 


	We went back and forth on email, with me laying out ideas and Jason doing all the hard work to see if they can be done and improving them bit by bit! Once we got to something we both liked, I wrote up an article explaining things and he hosted the examples.


Luke took the time to clearly outline and diagram his ideas, and Jason responded with a solid proof of concept that has evolved into a tool we all have at our disposal. Victory!

I have also benefitted from comrades who have taken an idea of mine into development. After blogging about some concerns in regards to maintaining hierarchy as media queries are used to shift layouts, Jordan Moore rebounded with some responsive demos where he used flexbox to (re)order content as viewport sizing changes.

Similar stories can be found behind the development of things like FitVids, FitText, and Molten Leading. I love this pattern of collaboration because it involves a fairly specific process:


	Initial idea or prototype is outlined or built, then shared
	Discuss
	Someone develops or improves it, then shares it
	Discuss
	Someone else develops or improves it, then shares it.
	Infinity.


This is what the web looks like when we build it together, and I’d argue that steps 2+ are absolutely crucial. A web where everyone develops their own ideas and tools independent of one another is like a room full of people talking and no one listening. 



The pattern itself mimics a literal web structure, and ideally we’d be able to follow a strand from one idea to the next and so on.

Blessed are the curators

Sometimes those lines aren’t easy to find or follow. Thankfully, there are people who painstakingly log each experiment and index much of what’s out there. Chris Coyier does this with CSS in general, and Brad Frost is doing this for responsive and multi-device design with his Pattern Library. Seriously, take a look at this page and imagine what it would take to find, track and organize the progression of each of these resources yourself. I’d argue that ongoing collections like these are more valuable than the sum of their parts when they are updated regularly as opposed to a top ten tips blog post format.

Here’s my soapbox

Here are a few things I appreciate about how things are shared and contributed online. And yes, I could do way better at all of them myself.


	Concise write-ups: honor others’ time by getting to the point. Not every idea or solution needs two thousand words to convey fully. I love long-form posts, but there’s a time and a place for them.
	Visual aids: if a quick illustration, screenshot, or graphic helps illustrate your point or problem, yes please.


By the way, Luke Wroblewski rules the school on both of these.


	Demo it: host it yourself, or put it on CodePen or JS Bin for others to see.
	Put it on Github: share and improve with the rest of the community. Consider, however, that because someone puts something on Github doesn’t mean they’re forever bound to provide support or instruction.


This isn’t a call for everyone to learn everything all the time, but if you’re curious or interested in something, skip the shortcut and get your hands dirty: sketch, prototype, question, debate, fork, and share. Figuring these things out on our own makes us valuable contributors to the web – the thing that ultimately we’re all trying to figure out together.",2012,Trent Walton,trentwalton,2012-12-03T00:00:00+00:00,https://24ways.org/2012/being-prepared-to-contribute/,process
77,Colour Accessibility,"Here’s a quote from Josef Albers:

In visual perception a colour is almost never seen as it really is[…] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963

Albers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative — not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people — something we really need to be more mindful of when designing.

What is colour blindness?

Colour blindness very rarely means that you can’t see any colour at all, or that people see things in greyscale. It’s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another. 

How does it happen?

Inside the typical human retina, there are two types of receptor cells — rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum.

Problems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors.

Colour blindness is a sex-linked trait and it’s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That’s a pretty significant portion of the population if you really stop and think about it — we can’t ignore this demographic.

What does it look like?

People with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people.



What can we do?

Here are some things you can do to make your websites and apps more accessible to people with all types of colour blindness.

Include colour names and show examples

One of the most common annoyances I’ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it’s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites.

Let’s say you’ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product.



United Pixelworkers does a great job of following this rule. The St. John’s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it.

Another common problem occurs when a colour filter has been added to a product search. Here’s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness.



The colour search filter below, from the H&M website, is much better since it uses names instead.



At first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn’t an ideal solution, because although it’ll work on a desktop browser, it won’t work on a touchscreen device where hovering isn’t an option. 



Using overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don’t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible.

Avoid colour-specific instructions

When designing forms, avoid labelling required fields only with coloured text. It’s safer to use a symbol cue like the asterisk which is colour-independent. 



A similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion.

Don’t rely on colour coding

Designing accessible maps and infographics can be much more challenging. 

Don’t rely on colour coding alone — try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot — your users will always have two pieces of information to work with.



The map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend. 



There are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you’re a person who has a physical disability as well as a vision problem, the “Step-Free” guide map which shows stations is based on the original coloured map. 



Provide alternatives and customization

While it’s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind.

The developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue.



iChat is also a good example. Although by default it uses coloured bubbles to indicate a user’s status (available for chat, away or idle, or busy), included in the preferences is a “User Shapes to Indicate Status” option, which changes the shape of the standard circles to green circles, yellow triangles and red squares.



Pay attention to contrast  

Colours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there’s enough contrast between the most important information in your design.

Check with a simulator

There are many tools out there for simulating different types of colour blindness, and it’s worth checking your design to catch any potential problems up front. 

One is called Sim Daltonism and it’s available for Mac OS X. It’ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu. 



You can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you’re designing. 



The colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it’ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live.



For live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It’s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it’s accessible in reality.

For example, the contrast checker here doesn’t notice that our red link in the introduction isn’t underlined, and therefore could blend into the surrounding paragraph text. 



I know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It’s also made me question everything I see around me and it sends red flags off in my head if I think it’s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all.",2012,Geri Coady,gericoady,2012-12-04T00:00:00+00:00,https://24ways.org/2012/colour-accessibility/,design
84,Responsive Responsive Design,"Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to “design for the ebb and flow of things.”


With those two sentences, Ethan closed the article that introduced the web to responsive design. Since then, responsive design has taken the web by storm. Seemingly every day, some company is touting their new responsive redesign. Large brands such as Microsoft, Time and Disney are getting in on the action, blowing away the once common criticism that responsive design was a technique only fit for small blogs.

Certainly, this is a good thing. As Ethan and John Allsopp before him, were right to point out, the inherent flexibility of the web is a feature, not a bug. The web’s unique ability to be consumed and interacted with on any number of devices, with any number of input methods is something to be embraced.

But there’s one part of the web’s inherent flexibility that seems to be increasingly overlooked: the ability for the web to be interacted with on any number of networks, with a gradient of  bandwidth constraints and latency costs, on devices with varying degrees of hardware power.

A few months back, Stephanie Rieger tweeted


	“Shoot me now…responsive design has seemingly become confused with an opportunity to reduce performance rather than improve it.”


I would love to disagree, but unfortunately the evidence is damning. Consider the size and number of requests for four highly touted responsive sites that were launched this year:


	74 requests, 1,511kb
	114 requests, 1,200kb
	99 requests, 1,298kb
	105 requests, 5,942kb


And those numbers were for the small screen versions of each site!

These sites were praised for their visual design and responsive nature, and rightfully so. They’re very easy on the eyes and a lot of thought went into their appearance. But the numbers above tell an inconvenient truth: for all the time spent ensuring the visual design was airtight, seemingly very little (if any) attention was given to their performance.

It would be one thing if these were the exceptions, but unfortunately they’re not. Guy Podjarny, who has done a lot of research around responsive performance, discovered that 86% of the responsive sites he tested were either the same size or larger on the small screen as they were on the desktop.

The reality is that high performance should be a requirement on any web project, not an afterthought. Poor performance has been tied to a decrease in revenue, traffic, conversions, and overall user satisfaction. Case study after case study shows that improving performance, even marginally, will impact the bottom line. The situation is no different on mobile where 71% of people say they expect sites to load as quickly or faster on their phone when compared to the desktop.

The bottom line: performance is a fundamental component of the user experience.

So, given it’s extreme importance in the success of any web project, why is it that we’re seeing so many bloated responsive sites?

First, I adamantly disagree with the belief that poor performance is inherent to responsive design. That’s not a rule – it’s a cop-out. It’s an example of blaming the technique when we should be blaming the implementation. This argument also falls flat because it ignores the fact that the trend of fat sites is increasing on the web in general. While some responsive sites are the worst offenders, it’s hardly an issue resigned to one technique.

To fix the issue, we need to stop making excuses and start making improvements instead. Here, then, are some things we can do to start improving the state of responsive performance, and performance in general, right now.

Create a culture of performance

If you understand just how important performance is to the success of a project, the natural next step is to start creating a culture where high performance is a key consideration. 

One of the things you can do is set a baseline. Determine the maximum size and number of requests you are going to allow, and don’t let a page go live if either of those numbers is exceeded. The BBC does this with its responsive mobile site.

A variation of that, which Steve Souders discussed in a recent podcast is to create a performance budget based on those numbers. Once you have that baseline set, if someone comes along and wants to add a something to the page, they have to make sure the page remains under budget. If it exceeds the budget, you have three options:


	Optimize an existing feature or asset on the page
	Remove an existing feature or asset from the page
	Don’t add the new feature or asset


The idea here is that you make performance part of the process instead of something that may or may not get tacked on at the end.

Embrace the pain

This troubling trend of web bloat can be blamed in part on the lack of pain associated with poor performance. Most of us work on high-speed connections with low latency. When we fire up a 4Mb site, it doesn’t feel so bad. 

When I tested the previously mentioned 5,942kb site on a 3G network, it took over 93 seconds to load. A minute and a half just staring at a white screen. Had anyone working on that project experienced that, you can bet the site wouldn’t have launched in that state.

Don’t just crunch numbers. Fire up your site on a slower network and see what it feels like to wait. If you don’t have access to a slow network, simulate one using a tool like Slowy, Throttle or the Network Conditioner found in Mac OS X 10.7.

Watch for low-hanging fruit

There are a bunch of general performance improvements that apply to any site (responsive or not) but often aren’t made. A great starting point is to refer to Yahoo!‘s list of rules.

Some of this might sound complicated or intimidating, but it doesn’t have to be. You can grab an .htaccess file from HTML 5 Boilerplate or use Sergey Chernyshev’s drop-in .htaccess file. You can use tools like SpriteMe to simplify the creation of sprites, and ImageOptim to compress images.

Just by implementing these simple optimizations you will achieve a noticeable improvement in terms of weight and page load time.

Be careful with images

The most common offender for poor responsive performance is downloading unnecessarily large images, or worse yet, multiple sizes of the same image. 

For background images, simply being careful with where and how you include the image can ensure you don’t get caught in the trap of multiple background images being downloaded without being used. Don’t count on display:none to help. While it may hide elements from displaying on screen, those images will still be requested and downloaded.

Content images can be a little trickier. Whatever you do, don’t serve a large image that works on a large screen display to small screens. It’s wasteful, not only in terms of adding weight to the page, but also in wasting precious memory. Instead, use a tool like Adaptive Images or src.sencha.io to make sure only appropriately sized images are being downloaded. 

The new <picture> element that has been so often discussed is another excellent solution if you’re feeling particularly future-oriented. A picture polyfill exists so that you can start using the element now without any worries about support.

Conditional loading

Don’t load any more than you absolutely need to. If a script isn’t needed at certain sizes, use the matchMedia polyfill to ensure it only loads when needed. Use eCSSential to do the same for unnecessary CSS files.

Last year on 24 ways, Jeremy Keith wrote an article about conditional loading of content in a responsive design based on the screen width. The technique was later refined by the Filament Group into what they dubbed the Ajax-Include Pattern. It’s a powerful and simple way to lighten the load on small screens as well as reduce clutter.

Go vanilla?

If you take a look at the HTTP Archive you’ll see that other than image size, JavaScript is the heaviest asset on a page weighing in at 215kb on average. It also boasts the fifth highest correlation to load time as well as the second highest correlation to render time. 

Much of the weight can be attributed to our industry’s increasing reliance on frameworks. This is especially a concern on mobile devices. PPK recently exclaimed that current JavaScript libraries are just “too heavy for mobile”. “Research from Stoyan Stefanov on parse times supports this. On some Android and iOS devices, it can take as long as 200-300ms just to parse jQuery.

There’s nothing wrong about using a framework, but the problem is that they’ve become the default. Before dropping another framework or plugin into a page, we should stop to consider the value it adds and whether we could accomplish what we need to do using a combination of vanilla JavaScript and CSS instead. (This is a great example of a scenario where a performance budget could help.)

Start thinking beyond visual aesthetics

We love to tout the web’s universality when discussing the need for responsive design. But that universality is not limited simply to screen size. Networks and hardware capabilities must factor in as well.

The web is an incredibly dynamic and interactive medium, and designing for it demands that we consider more than just visual aesthetics. Let’s not forget to give those other qualities the attention they deserve.",2012,Tim Kadlec,timkadlec,2012-12-05T00:00:00+00:00,https://24ways.org/2012/responsive-responsive-design/,design
86,Flashless Animation,"Animation in a Flashless world

When I splashed down in web design four years ago, the first thing I wanted to do was animate a cartoon in the browser. I’d been drawing comics for years, and I’ve wanted to see them come to life for nearly as long. Flash animation was still riding high, but I didn’t want to learn Flash. I wanted to learn JavaScript!

Sadly, animating with JavaScript was limiting and resource-intensive. My initial foray into an infinitely looping background did more to burn a hole in my CPU than amaze my friends (although it still looks pretty cool). And there was still no simple way to incorporate audio. The browser technology just wasn’t there.

Things are different now. CSS3 transitions and animations can do most of the heavy lifting and HTML5 audio can serve up the music and audio clips. You can do a lot without leaning on JavaScript at all, and when you lean on JavaScript, you can do so much more!

In this project, I’m going to show you how to animate a simple walk cycle with looping audio. I hope this will inspire you to do something really cool and impress your friends. I’d love to see what you come up with, so please send your creations my way at rachelnabors.com!

Note: Because every browser wants to use its own prefixes with CSS3 animations, and I have neither the time nor the space to write all of them out, I will use the W3C standard syntaxes; that is, going prefix-less. You can implement them out of the box with something like Prefixfree, or you can add prefixes on your own. If you take the latter route, I recommend using Sass and Compass so you can focus on your animations, not copying and pasting.

The walk cycle

Walk cycles are the “Hello world” of animation. One of the first projects of animation students is to spend hours drawing dozens of frames to complete a simple loopable animation of a character walking.

Most animators don’t have to draw every frame themselves, though. They draw a few key frames and send those on to production animators to work on the between frames (or tween frames). This is meticulous, grueling work requiring an eye for detail and natural movement. This is also why so much production animation gets shipped overseas where labor is cheaper.

Luckily, we don’t have to worry about our frame count because we can set our own frames-per-second rate on the fly in CSS3. Since we’re trying to impress friends, not animation directors, the inconsistency shouldn’t be a problem. (Unless your friend is an animation director.)

This is a simple walk cycle I made of my comic character Tuna for my CSS animation talk at CSS Dev Conference this year:



The magic lies here:

animation: walk-cycle 1s steps(12) infinite;

Breaking those properties down:

animation: <name> <duration> <timing-function> <iteration-count>;

walk-cycle is a simple @keyframes block that moves the background sprite on .tuna around:

@keyframes walk-cycle {  
    0% {background-position: 0 0; }
    100% {background-position: 0 -2391px;}
}

The background sprite has exactly twelve images of Tuna that complete a full walk cycle. We’re setting it to cycle through the entire sprite every second, infinitely. So why isn’t the background image scrolling down the .tuna container? It’s all down to the timing function steps(). Using steps() let us tell the CSS to make jumps instead of the smooth transitions you’d get from something like linear. Chris Mills at dev.opera wrote in his excellent intro to CSS3 animation :


	Instead of giving a smooth animation throughout, [steps()] causes the animation to jump between a set number of steps placed equally along the duration. For example, steps(10) would make the animation jump along in ten equal steps. There’s also an optional second parameter that takes a value of start or end. steps(10, start) would specify that the change in property value should happen at the start of each step, while steps(10, end) means the change would come at the end.


(Seriously, go read his full article. I’m not going to touch on half the stuff he does because I cannot improve on the basics any more than he already has.)

The background

A cat walking in a void is hardly an impressive animation and certainly your buddy one cube over could do it if he chopped up some of those cat GIFs he keeps using in group chat. So let’s add a parallax background! Yes, yes, all web designers signed a peace treaty to not abuse parallax anymore, but this is its true calling—treaty be damned.



And to think we used to need JavaScript to do this! It’s still pretty CPU intensive but much less complicated. We start by splitting up the page into different layers, .foreground, .midground, and .background. We put .tuna in the .midground.

.background has multiple background images, all set to repeat horizontally:

background-image:
    url(background_mountain5.png),
    url(background_mountain4.png),
    url(background_mountain3.png),
    url(background_mountain2.png),
    url(background_mountain1.png);
background-repeat: repeat-x;

With parallax, things in the foreground move faster than those in the background. Next time you’re driving, notice how the things closer to you move out of your field of vision faster than something in the distance, like a mountain or a large building. We can imitate that here by making the background images on top (in the foreground, closer to us) wider than those on the bottom of the stack (in the distance).

The different lengths let us use one animation to move all the background images at different rates in the same interval of time:   

animation: parallax_bg linear 40s infinite;

The shorter images have less distance to cover in the same amount of time as the longer images, so they move slower.



Let’s have a look at the background’s animation:

@keyframes parallax_bg {  
  0% {
    background-position: -2400px 100%, -2000px 100%, -1800px 100%, -1600px 100%, -1200px 100%;
  }
  100% {
    background-position: 0 100%, 0 100%, 0 100%, 0 100%, 0 100%;
  }
}

At 0%, all the background images are positioned at the negative value of their own widths. Then they start moving toward background-position: 0 100%. If we wanted to move them in the reverse direction, we’d remove the negative values at 0% (so they would start at 2400px 100%, 2000px 100%, etc.). Try changing the values in the codepen above or changing background-repeat to none to see how the images play together.

.foreground and .midground operate on the same principles, only they use single background images.

The music

After finishing the first draft of my original walk cycle, I made a GIF with it and posted it on YTMND with some music from the movie Paprika, specifically the track “The Girl in Byakkoya.” After showing it to some colleagues in my community, it became clear that this was a winning combination sure to drive away dresscode blues. So let’s use HTML5 to get a clip of that music looping in there!

Warning, there is sound. Please adjust your volume or apply headphones as needed.



We’re using HTML5 audio’s loop and autoplay abilities to automatically play and loop a sound file on page load:

<audio loop autoplay>
  <source src=""http://music.com/clip.mp3"" />
</audio>

Unfortunately, you may notice there is a small pause between loops. HTML5 audio, thou art half-baked still. Let’s hope one day the Web Audio API will be able to help us out, but until things improve, we’ll have to hack our way around these shortcomings.

Turns out there’s a handy little script called seamlessLoop.js which we can use to patch this. Mind you, if we were really getting crazy with the Cheese Whiz, we’d want to get out big guns like sound.js. But that’d be overkill for a mere loop (and explaining the Web Audio API might bore, rather than impress your friends)!

Installing seamlessLoop.js will get rid of the pause, and now our walk cycle is complete.

(I’ve done some very rough sniffing to see if the browser can play MP3 files. If not, we fall back to using .ogg formatted clips (Opera and Firefox users, you’re welcome).)

Really impress your friends by adding a run cycle

So we have music, we have a walk cycle, we have parallax. It will be a snap to bring them all together and have a simple, endless animation. But let’s go one step further and knock the socks off our viewers by adding a run cycle.

The run cycle

Tacking a run cycle on to our walk cycle will require a third animation sequence: a transitional animation of Tuna switching from walking to running. I have added all these to the sprite:



Let’s work on getting that transition down. We’re going to use multiple animations on the same .tuna div, but we’re going to kick them off at different intervals using animation-delay—no JavaScript required! Isn’t that magical?



It requires a wee bit of math (not much, it doesn’t hurt) to line them up. We want to:


	Loop the walk animation twice
	Play the transitional cycle once (it has a finite beginning and end perfectly drawn to pick up between the last frame of the walk cycle and the first frame of the run cycle—no looping this baby)
	RUN FOREVER.


Using the pattern animation: <name> <duration> <timing-function> <delay> <iteration-count>, here’s what that looks like:

animation:
    walk-cycle 1s steps(12) 2,
    walk-to-run .75s steps(12) 2s 1,
    run-cycle .75s steps(13) 2.75s infinite;

I played with the times to get make the movement more realistic. You may notice that the running animation looks smoother than the walking animation. That’s because it has 13 keyframes running over .75 second instead of 12 running in one second. Remember, professional animation studios use super-high frame counts. This little animation isn’t even up to PBS’s standards!

The music: extended play with HTML5 audio sprites

My favorite part in the The Girl in Byakkoya is when the calm opening builds and transitions into a bouncy motif. I want to start with Tuna walking during the opening, and then loop the running and bounciness together for infinity.


	The intro lasts for 24 seconds, so we set our 1 second walk cycle to run for 24 repetitions: 
walk-cycle 1s steps(12) 24
	We delay walk-to-run by 24 seconds so it runs for .75 seconds before…
	We play run-cycle at 24.75 seconds and loop it infinitely


For the music, we need to think of it as two parts: the intro and the bouncy loop. We can do this quite nicely with audio sprites: using one HTML5 audio element and using JavaScript to change the play head location, like skipping tracks with a CD player. Although this technique will result in a small gap in music shifts, I think it’s worth using here to give you some ideas.

// Get the audio element
var byakkoya = document.querySelector('audio');
// create function to play and loop audio
function song(a){
    //start playing at 0
    a.currentTime = 0;
    a.play();
    //when we hit 64 seconds...
    setTimeout(function(){
        // skip back to 24.5 seconds and keep playing...
        a.currentTime = 24.55;
        // then loop back when we hit 64 again, or every 59.5 seconds.
        setInterval(function(){
            a.currentTime = 24.55;
        },39450);
    },64000);
}

The load screen

I’ve put it off as long as I can, but now that the music and the CSS are both running on their own separate clocks, it’s imperative that both images and music be fully downloaded and ready to run when we kick this thing off. So we need a load screen (also, it’s nice to give people a heads-up that you’re about to blast them with music, no matter how wonderful that music may be).

Since the two timers are so closely linked, we’d best not run the animations until we run the music:

* { animation-play-state: paused; }

animation-play-state can be set to paused or running, and it’s the most useful thing you will learn today.

First we use an event listener to see when the browser thinks we can play through from the beginning to end of the music without pause for buffering:

byakkoya.addEventListener(""canplaythrough"", function () { });

(More on HTML5 audio’s media events at HTML5doctor.com)

Inside our event listener, I use a bit of jQuery to add class of .playable to the body when we’re ready to enable the play button:

$(""body"").addClass(""playable"");
    $(""#play-me"").html(""Play me."").click(function(){
      song(byakkoya);
      $(""body"").addClass(""playing"");
    });

That .playing class is special because it turns on the animations at the same time we start playing the song:

.playing * { animation-play-state: running; }

The background

We’re almost done here! When we add the background, it needs to speed up at the same time that Tuna starts running. The music picks up speed around 24.75 seconds in, and so we’re going to use animation-delay on those backgrounds, too.

This will require some math. If you try to simply shorten the animation’s duration at the 24.75s mark, the backgrounds will, mid-scroll, jump back to their initial background positions to start the new animation! Argh! So let’s make a new @keyframe and calculate where the background position would be just before we speed up the animation.

Here’s the formula:

new 0% value = delay ÷ old duration × length of image

new 100% value = new 0% value + length of image

Here’s the formula put to work on a smaller scale:



Voilà! The finished animation!



I’ve always wanted to bring my illustrations to life. Then I woke up one morning and realized that I had all the tools to do so in my browser and in my head. Now I have fallen in love with Flashless animation.

I’m sure there will be detractors who say HTML wasn’t meant for this and it’s a gross abuse of the DOM! But I say that these explorations help us expand what we expect from devices and software and challenge us in good ways as artists and programmers. The browser might not be the most appropriate place for animation, but is certainly a fun place to start.

There is so much you can do with the spec implemented today, and so much of the territory is still unexplored. I have not yet begun to show you everything. In eight months I expect this demo will represent the norm, not the bleeding edge. I look forward to seeing the wonderful things you create.

(Also, someone, please, do something about that gappy HTML5 audio looping. It’s a crying shame!)",2012,Rachel Nabors,rachelnabors,2012-12-06T00:00:00+00:00,https://24ways.org/2012/flashless-animation/,code
88,"Think First, Code Later","This is a story that’s best told from the end, and it’s probably one you’re all familiar with.

You, or someone just like you, have been building a website, probably as part of a skilled and capable team. You’re a front-end developer, focusing on JavaScript – it’s either your sole responsibility or shared around. It’s quite a big job, been going on for months, and at last it feels like you’re reaching the end of it.

But, in a brief moment of downtime, you step back and take a look at the code as a whole. You notice that the folder called “jQuery plugins” suddenly looks rather full, and maybe there’s evidence of several methods of doing the same thing; there are loads of little niggly fixes in the bug tracker; and every place you use Ajax the structure of the data is slightly different. You sigh, and your shoulders droop slightly, and you think “Yeah, we’ll do that more cleanly next time.”

The thing is, you probably already know how to rewrite the start of this story to make the ending work better. This situation is not really anyone’s fault – it’s just an accumulation of all the things you decided along the way, all the things you agreed you’d fix later that have disappeared into the black hole of technical debt, and accomodating all the “can we just…?” requests from around the team and the client.

So, the solution to this is easy, right? More interminable planning meetings, more tightly controlled and documented specifications, less freedom to innovate, to try out new ideas and enjoy what you’re doing.

Wait, that sounds even less fun than the old way.

Minimum viable planning

Actually, planning and specifications are exactly what you need, but the way you go about them can make a real difference, both to the quality of your code, and the quality of your life as a developer. It can be as simple as being a little more thoughtful before starting on any new piece of functionality. Involve your whole team if possible, or at least those working on what you’re doing. Canvass opinions and work out what the solution to the problem might look like first, rather than coding speculatively to find out.

There are easy ways you can get into this habit of putting the thought and design up front, and it doesn’t have to mean spending more time on the project as a whole. It also doesn’t have to result in reams of functional specifications. Instead, let the code itself form the specification.

As JavaScript applications become more complex, unit testing is becoming ever more important. So embrace it, whether you prefer QUnit, or Mocha, or any of the other JavaScript testing frameworks out there. The TDD (or test-driven development) pattern is all about writing the tests first and then writing functional code to pass those tests; or, if you prefer, code that meets the specification given by the tests.

Sounds like a hassle at first, but once you get into the rhythm of it you should find that the time spent writing tests up front is no greater, and often significantly less, than the time you would have spent fixing bugs afterwards.

If what you’re working on requires an API between client and server (usually Ajax but this can apply to any method of sending or receiving data) then spend a bit of time with the back-end developer to design the data contracts, before either of you cut any code. Work out what the API endpoints are going to be, and what the data structure you’ll get back from a certain endpoint looks like. A mock JSON object documented on a wiki is enough and it can be atomic. Don’t worry about planning the entire project at once, just plan enough to get on with your current tasks.

Definition in this way doesn’t have to make your API immutable – change is still fine – but if you know roughly where you’re heading, then not only can your team’s efforts become more parallel, but you’re far more likely to have an easier time making it all work. And again, you have a specification – the shape of the data – to write your JavaScript against.

Putting everything together, you end up with a logical flow of development, from the specification agreed with the client (your backlog), to the specification agreed with your team (the API contract design), to the specification agreed with your code (your unit tests). Hopefully, there will be ample clues in all of this to inform your front-end library choices, because by then you should have a better picture of what you’re going to need.

What the framework?

As a JavaScript developer predominantly, these are the choices I’m particularly interested in – how and why you use JavaScript libraries and frameworks, both what you expect from them and what you actually get.

If we look back at how web development, and specifically JavaScript development has progressed – from the earliest days of using lines and lines of Dreamweaver code-barf to make an image rollover effect, to today’s large frameworks that handle working with the DOM, Ajax communication and visual effects all in one hit – the purpose of it is clear: to smooth over the inconsistent bumps between browsers and give a solid, reliable, predictable base on which to put our desired functionality.

Understanding what we expect the language as a specification to do, and matching that to what we observe browsers actually doing, and then smoothing out the differences, is a big job. Since the language and the implementations are also changing as we go along, it also feels like a never-ending job. So make full use of this valuable effort. Use jQuery or YUI or anything else you’re comfortable with, but it still pays to think early on about what you need your library to do and what the best choice is to meet that need.

I’ve come in to projects as a fixer and found, to take a recent example, that jQuery UI was being used just to provide a date picker and a modal effect. That’s a lot of code weight to provide two fairly simple pieces of functionality that could easily be covered by smaller plugins. Which isn’t to say that jQuery UI itself is a bad choice, but I could see that it had been included late on just to do those things, whereas a more considered approach would have been to put the library in early and use it more universally.

There are other choices, too. If you automatically throw in jQuery (or whatever your favourite main library is) to a small site with limited functionality, you might only touch a tiny fraction of its scope. In my own development I started looking at what I actually needed from a JavaScript library. For a simple project like What the Framework?, all jQuery needed to do was listen for .ready() and then perform some light DOM selection before handing over to a client-side MVC framework. So perhaps there was another way to go about this while still avoiding the cross-browser headaches.

Deleting jQuery

But the jQuery pattern is compelling and familiar. And once you’re comfortable with something, it’s a bit of an effort to force yourself out of that comfort zone and learn. But looking back at my whole career, I realised that I’ve relearned pretty much everything I do, probably several times, since I started out. So it’s worth keeping in mind that learning and trying new things is how development has advanced to where it is now, and how it will keep advancing in the future.

In the end this lead me to Ender, which is billed as an NPM-style package manager for the browser, letting you search for and manage small, loosely coupled modules and their dependencies, and compile them to one file with a common API.

For What the Framework I ended up with a set of DOM tools, Underscore and Knockout, all minified into 25kb of JavaScript. This compares really well with 32kb minified for jQuery on its own, and Ender’s use of the dollar variable and the jQuery-like syntax in many modules makes switching over a low-friction experience.

On more complex projects, where you’re really going to use all the features of something like jQuery, but want to minimise the loading of other dependencies when you don’t need them, I’ve recently started looking at Jam. This uses the RequireJS pattern to compile commonly used code into a library file and then manage dependencies and bring in others on a per-page basis depending on how you need it. Again, it all comes down to thinking about what you need and using it only when you need it. And the configurability of tools like Ender or Jam allow you to be responsive to changing requirements as your project grows.

There is no right answer

That’s not to say this way of working automatically makes things easier. It doesn’t. On a large, long-running project or one where future functionality is unknown, it’s still hard to predict and plan for everything – at least until crystal balls as a service come about. But by including strong engineering practices in your front-end, and trying to minimise technical debt, you’re at least giving yourself a decent safety net to guard against the “can we just…?” tendencies that are a fact of life.

So, really, this is not an advocation of using a particular technology or framework, because I can’t tell you what works for you or your team. But what I can tell you is that working this way round has done wonders for my productivity and enthusiasm, both for code quality and for trying out new libraries. Give it a go, you might like it!",2012,Stephen Fulljames,stephenfulljames,2012-12-07T00:00:00+00:00,https://24ways.org/2012/think-first-code-later/,process
76,Giving CSS Animations and Transitions Their Place,"CSS animations and transitions may not sit squarely in the realm of the behaviour layer, but they’re stepping up into this area that used to be pure JavaScript territory. Heck, CSS might even perform better than its JavaScript equivalents in some cases. That’s pretty serious! With CSS’s new tricks blurring the lines between presentation and behaviour, it can start to feel bloated and messy in our CSS files. It’s an uncomfortable feeling.

Here are a pair of methods I’ve found to be pretty helpful in keeping the potential bloat and wire-crossing under control when CSS has its hands in both presentation and behaviour.

Same eggs, more baskets

Structuring your CSS to have separate files for layout, typography, grids, and so on is a fairly common approach these days. But which one do you put your transitions and animations in? The initial answer, as always, is “it depends”.

Small effects here and there will likely sit just fine with your other styles. When you move into more involved effects that require multiple animations and some logic support from JavaScript, it’s probably time to choose none of the above, and create a separate CSS file just for them.

Putting all your animations in one file is a huge help for code organization. Even if you opt for a name less literal than animations.css, you’ll know exactly where to go for anything CSS animation related. That saves time and effort when it comes to editing and maintenance. Keeping track of which animations are still currently used is easier when they’re all grouped together as well. And as an added bonus, you won’t have to look at all those horribly unattractive and repetitive prefixed @-keyframe rules unless you actually need to.

An animations.css file might look something like the snippet below. It defines each animation’s keyframes and defines a class for each variation of that animation you’ll be using. Depending on the situation, you may also want to include transitions here in a similar way. (I’ve found defining transitions as their own class, or mixin, to be a huge help in past projects for me.)

// defining the animation
@keyframes catFall {
 from { background-position: center 0;}
 to {background-position: center 1000px;}
}
@-webkit-keyframes catFall {
 from { background-position: center 0;}
 to {background-position: center 1000px;}
}
@-moz-keyframes catFall {
 from { background-position: center 0;}
 to {background-position: center 1000px;}
}
@-ms-keyframes catFall {
 from { background-position: center 0;}
 to {background-position: center 1000px;}
}

…

// class that assigns the animation

.catsBackground {
 height: 100%;
 background: transparent url(../endlessKittens.png) 0 0 repeat-y;
 animation: catFall 1s linear infinite;
 -webkit-animation: catFall 1s linear infinite;
 -moz-animation: catFall 1s linear infinite;
 -ms-animation: catFall 1s linear infinite;
}

If we don’t need it, why load it?

Having all those CSS animations and transitions in one file gives us the added flexibility to load them only when we want to. Loading a whole lot of things that will never be used might seem like a bit of a waste.

While CSS has us impressed with its motion chops, it falls flat when it comes to the logic and fine-grained control. JavaScript, on the other hand, is pretty good at both those things. Chances are the content of your animations.css file isn’t acting alone. You’ll likely be adding and removing classes via JavaScript to manage your CSS animations at the very least. If your CSS animations are so entwined with JavaScript, why not let them hang out with the rest of the behaviour layer and only come out to play when JavaScript is supported?

Dynamically linking your animations.css file like this means it will be completely ignored if JavaScript is off or not supported. No JavaScript? No additional behaviour, not even the parts handled by CSS.

<script>
document.write('<link rel=""stylesheet"" type=""text/css"" href=""animations.css"">');
</script>

This technique comes up in progressive enhancement techniques as well, but it can help here to keep your presentation and behaviour nicely separated when more than one language is involved. The aim in both cases is to avoid loading files we won’t be using.

If you happen to be doing something a bit fancier – like 3-D transforms or critical animations that require more nuanced fallbacks – you might need something like modernizr to step in to determine support more specifically. But the general idea is the same.

Summing it all up

Using a couple of simple techniques like these, we get to pick where to best draw the line between behaviour and presentation based on the situation at hand, not just on what language we’re using. The power of when to separate and how to reassemble the individual pieces can be even greater if you use preprocessors as part of your process. We’ve got a lot of options! The important part is to make forward-thinking choices to save your future self, and even your current self, unnecessary headaches.",2012,Val Head,valhead,2012-12-08T00:00:00+00:00,https://24ways.org/2012/giving-css-animations-and-transitions-their-place/,code
74,Should We Be Reactive?,"Evolution

Looking at the evolution of the web and the devices we use should help remind us that the times we’re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility.

Imagine an HTML file containing nothing but text. It’s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we’d want text to reflow (why wouldn’t we?), so I consider the first websites to have been fluid. 

As we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn’t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for.

To me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience.

Perhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences – effectively creating sites that react to initial or changing circumstances in the relationship between people and our content.

Embracing flexibility

So what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he’s given recently, in which he’s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) – I encourage you to keep an eye out for his next book due in the new year where he’ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it.

When you stop to think about it, we’ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site’s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects?

We should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively.

The real world

There’s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored. 

For sites based around physical objects or locations, this divide is really apparent. We don’t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it.

When I think about local businesses, they have such rich properties to draw on and yet we don’t really explore them in any meaningful way, even through something as simple as opening hours.

Now we have data…

We’ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there’s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device.

It may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don’t necessarily need to know any personal details, just enough to make decisions about how to present our sites.

The reactive web?

So why reactive web design? I’m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself?

A simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly. 

What if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they’re local and it’s a certain time of day, you could communicate directly with them.

This example isn’t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you’re moving, how long you’ve been on the site and how far you’ve travelled. This isn’t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future.

You could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing “hundreds of location-based stories across the U.S. and around the world. These can be read only when your device’s GPS matches the coordinates of the specified location.” But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that’s a decision that has to be made for a specific project.

By thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site’s visitors. We need to be sure what we mean by relevant, of course!

Reality bites

While there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences.

We could go wild with changing the way our content is presented based on contextual information, but if we’re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn’t when hiding content on a mobile view). 

It’s another instance of progressive enhancement – as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors?

It’s all about communication

Content is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users.

The bottom line

What I’m proposing isn’t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we’re trying to communicate. This strategic process leads us to think about design.

We are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it’ll be for our tools to keep up with our processes and output?

In terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It’s a real shame we don’t get much we can rely on from the server-side – we know how unreliable user agents are!

We need to understand why we’d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer.

I see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It’s amazing we can do such incredible things from what is essentially a set of disparate, linked documents.",2012,Dan Donald,dandonald,2012-12-09T00:00:00+00:00,https://24ways.org/2012/should-we-be-reactive/,design
78,Fluent Design through Early Prototyping,"There’s a small problem with wireframes. They’re not good for showing the kind of interactions we now take for granted – transitions and animations on the web, in Android, iOS, and other platforms. There’s a belief that early prototyping requires a large amount of time and effort, and isn’t worth an early investment. But it’s not true!

It’s still normal to spend a significant proportion of time working in wireframes. Given that wireframes are high-level and don’t show much detail, it’s tempting to give up control and responsibility for things like transitions and other things sidelined as visual considerations. These things aren’t expressed well, and perhaps not expressed at all, in wireframes, yet they critically influence the quality of a product. Rapid prototyping early helps to bring sidelined but significant design considerations into focus.

Speaking fluent design

Fluency in a language means being able to speak it confidently and accurately. The Latin root means flow.

By design fluency, I mean using a set of skills in order to express or communicate an idea. Prototyping is a kind of fluency. It takes designers beyond the domain of grey and white boxes to consider all the elements that make up really good product design.

Designers shouldn’t be afraid of speaking fluent design. They should think thoroughly about product decisions beyond their immediate role — not for the sake of becoming some kind of power-hungry design demigod, but because it will lead to better, more carefully considered product design.

Wireframes are incomplete sentences

Wireframes, once they’ve served their purpose, are a kind of self-imposed restriction.

Mostly made out of grey and white boxes, they deliberately express the minimum. Important details — visuals, nuanced transitions, sounds — are missing. Their appearance bears little resemblance to the final thing. Responsibility for things that traditionally didn’t matter (or exist) is relinquished. Animations and transitions in particular are increasingly relevant to the mobile designer’s methods. And rather than being fanciful and superfluous visual additions to a product, they help to clarify designs and provide information about context.

Wireframes are useful in the early stages. As a designer trying to persuade stakeholders, clients, or peers, sometimes it will be in your interests to only tell half the story. They’re ideal for gauging whether a design is taking the right direction, and they’re the right medium for deciding core things, such as the overall structure and information architecture.

But spending a long time in wireframes means delaying details to a later stage in the project, or to the end, when the priority is shifted to getting designs out of the door. This leaves little time to test, finesse and perfect things which initially seemed to be less important. I think designers should move away from using wireframes as primary documentation once the design has reached a certain level of maturity.

A prototype is multiple complete sentences

Paragraphs, even.

Unlike a wireframe, a prototype is a persuasive storyteller. It can reveal the depth and range of design decisions, not just the layout, but also motion: animations and transitions. If it’s a super-high-fidelity prototype, it’s a perfect vessel for showing the visual design as well. It’s all of these things that contribute to the impression that a product is good… and useful, and engaging, and something you’d like to use.

A prototype is impressive. A good prototype can help to convince stakeholders and persuade clients. With a compelling demo, people can more easily imagine that this thing could actually exist. “Hey”, they’re thinking. “This might actually be pretty good!”

How to make a prototype in no time and with no effort

Now, it does take time and effort to make a prototype. However, good news! It used to require a lot more effort. There are tools that make prototyping much quicker and easier.

If you’re making a mobile prototype (this seems quite likely), you will want to test and show this on the actual device. This sounds like it could be a pain, but there are a few ways to do this that are quite easy.

Keynote, Apple’s presentation software, is an unlikely candidate for a prototyping tool, but surprisingly great and easy for creating prototypes with transitions that can be shown on different devices.

Keynote enables you to do a few useful, excellent things. You can make each screen in your design a slide, which can be linked together to allow you to click through the prototype. You can add customisable transitions between screens. If you want to show a panel that can slide open or closed on your iPad mockup, for example, transitions can also be added to individual elements on the screen. The design can be shown on tablet and mobile devices, and interacted with like it’s a real app. Another cool feature is that you can export the prototype as a video, which works as another effective format for demoing a design.

Overall, Keynote offers a very quick, lightweight way to prototype a design. Once you’ve learned the basics, it shouldn’t take longer than a few hours – at most – to put together a respectable clickable prototype with transitions.

Download the interactive MOV example

Holly icon by Megan Sheehan from The Noun Project

This is a Quicktime movie exported from Keynote. This version is animated for demonstration purposes, but download the interactive original and you can click the screen to move through the prototype. It demonstrates the basic interactivity of an iPhone app. This anonymised example was used on a project at Fjord to create a master example of an app’s transitions.

Prototyping drawbacks, and perceived drawbacks

If prototyping is so great, then why do we leave it to the end, or not bother with it at all? There are multiple misconceptions about prototyping: they’re too difficult to make; they take too much time; or they’re inaccurate (and dangerous) documentation.

A prototype is a preliminary model. There should always be a disclaimer that it’s not the real thing to avoid setting up false expectations.

A prototype doesn’t have to be the main deliverable. It can be a key one that’s supported by visual and interaction specifications. And a prototype is a lightweight means of managing and reflecting changes and requirements in a project.

An actual drawback of prototyping is that to make one too early could mean being gung-ho with what you thought a client or stakeholder wanted, and delivering something inappropriate. To avoid this, communicate, iterate, and keep things simple until you’re confident that the client or other stakeholders are happy with your chosen direction.

The key throughout any design project is iteration. Designers build iterative models, starting simple and becoming increasingly sophisticated. It’s a process of iterative craft and evolution. There’s no perfect methodology, no magic recipe to follow.

What to do next

Make a prototype! It’s the perfect way to impress your friends.

It can help to advance a brilliant idea with a fraction of the effort of complete development. Sketches and wireframes are perfect early on in a project, but once they’ve served their purpose, prototypes enable the design to advance, and push thinking towards clarifying other important details including transitions.

For Keynote tutorials, Keynotopia is a great resource. Axure is standard and popular prototyping software many UX designers will already be familiar with; it’s possible to create transitions in Axure. POP is an iPhone app that allows you to design apps on paper, take photos with your phone, and turn them into interactive prototypes. Ratchet is an elegant iPhone prototyping tool aimed at web developers.

There are perhaps hundreds of different prototyping tools and methods. My final advice is not to get bogged down in (or limited by) any particular tool, but to remember you’re making quick and iterative models. Experiment and play!

Prototyping will push you and your designs to a scary place without limitations. No more grey and white boxes, just possibilities!",2012,Rebecca Cottrell,rebeccacottrell,2012-12-10T00:00:00+00:00,https://24ways.org/2012/fluent-design-through-early-prototyping/,ux
79,Responsive Images: What We Thought We Needed,"If you were to read a web designer’s Christmas wish list, it would likely include a solution for displaying images responsively. For those concerned about users downloading unnecessary image data, or serving images that look blurry on high resolution displays, finding a solution has become a frustrating quest.

Having experimented with complex and sometimes devilish hacks, consensus is forming around defining new standards that could solve this problem. Two approaches have emerged.

The <picture> element markup pattern was proposed by Mat Marquis and is now being developed by the Responsive Images Community Group. By providing a means of declaring multiple sources, authors could use media queries to control which version of an image is displayed and under what conditions:

<picture width=""500"" height=""500"">
  <source media=""(min-width: 45em)"" src=""large.jpg"">
  <source media=""(min-width: 18em)"" src=""med.jpg"">
  <source src=""small.jpg"">
  <img src=""small.jpg"" alt="""">
  <p>Accessible text</p>
</picture>

A second proposal put forward by Apple, the srcset attribute, uses a more concise syntax intended for use with the <img> element, although it could be compatible with the <picture> element too. This would allow authors to provide a set of images, but with the decision on which to use left to the browser:

<img src=""fallback.jpg"" alt="""" srcset=""small.jpg 640w 1x, small-hd.jpg 640w 2x, med.jpg 1x, med-hd.jpg 2x "">

Enter Scrooge


	Men’s courses will foreshadow certain ends, to which, if persevered in, they must lead.
Ebenezer Scrooge


Given the complexity of this issue, there’s a heated debate about which is the best option. Yet code belies a certain truth. That both feature verbose and opaque syntax, I’m not sure either should find its way into the browser – especially as alternative approaches have yet to be fully explored.

So, as if to dampen the festive cheer, here are five reasons why I believe both proposals are largely redundant.

1. We need better formats, not more markup

As we move away from designs defined with fixed pixel values, bitmap images look increasingly unsuitable. While simple images and iconography can use scalable vector formats like SVG, for detailed photographic imagery, raster formats like GIF, PNG and JPEG remain the only suitable option.

There is scope within current formats to account for varying bandwidth but this requires cooperation from browser vendors. Newer formats like JPEG2000 and WebP generate higher quality images with smaller file sizes, but aren’t widely supported.

While it’s tempting to try to solve this issue by inventing new markup, the crux of it remains at the file level.

Daan Jobsis’s experimentation with image compression strengthens this argument. He discovered that by increasing the dimensions of a JPEG image while simultaneously reducing its quality, a smaller files could be produced, with the resulting image looking just as good on both standard and high-resolution displays.

This may be a hack in lieu of a more permanent solution, but it’s applied in the right place. Easy to accomplish with existing tools and without compatibility issues, it has few downsides. Further experimentation in this area should be encouraged, with standardisation efforts more helpful if focused on developing new image formats or, preferably, extending existing ones.

2. Art direction doesn’t belong in markup

A desired benefit of the <picture> markup pattern is to allow for greater art direction. For example, rather than scaling down images on smaller displays to the point that their content is hard to discern, we could present closer crops instead:



This can be achieved with CSS of course, although with a download penalty for those parts of an image not shown. This point may be negligible, however, since in the context of adaptable layouts, these hidden areas may end up being revealed anyway.

Art direction concerns design, not content. If we wish to maintain a separation of concerns, including presentation within our markup seems misguided.

3. The size of a display has little relation to the size of an image

By using media queries, the <picture> element allows authors to choose which characteristics of the screen or viewport to query for different images to be displayed.

In developing sites at Clearleft, we have noticed that the viewport is essentially arbitrary, with the size of an image’s containing element more important. For example, look at how this grid of images may adapt at different viewport widths:



As we build more modular systems, components need to be adaptable in and of themselves. There is a case to be made for developing more contextual methods of querying, rather than those based on attributes of the display.

4. We haven’t lived with the problem long enough

A key strength of the web is that the underlying platform can be continually iterated. This can also be problematic if snap judgements are made about what constitutes an improvement.

The early history of the web is littered with such examples, be it the perceived need for blinking text or inline typographic styling. To build a platform for the future, additions to it should be carefully considered. And if we want more consistent support across browsers, burdening vendors with an ever increasing list of features seems counterproductive.

Only once the need for a new feature is sufficiently proven, should we look to standardise it. Before we could declare hover effects, rounded corners and typographic styling in CSS, we used JavaScript as a polyfill. Sure, doing so was painful, but use cases were fully explored, and the CSS specification better reflected the needs of authors.

5. Images and the web aesthetic

The srcset proposal has emerged from a company that markets its phones as being able to browse the real – yet squashed down, tapped and zoomable – web. Perhaps Apple should make its own website responsive before suggesting how the rest of us should do so.

Converserly, while the <picture> proposal has the backing of a few respected developers and designers, it was born out of the work Mat Marquis and Filament Group did for the Boston Globe. As the first large-scale responsive design, this was a landmark project that ignited the responsive web design movement and proved its worth. But it was the first.

Its design shares a vernacular to that of contemporary newspaper websites, with a columnar, image-laden and densely packed layout. Compared to more recent examples – Quartz, The Next Web and the New York Times Skimmer – it feels out of step with the future direction of news sites. In seeking out a truer aesthetic for the web in which software interfaces have greater influence, we might discover that the need for responsive images isn’t as great as originally thought.



Building for the future

With responsive design, we’ve accepted the idea that a fully fluid layout, rather than a set of fixed layouts, is best suited to the web’s unpredictable nature. Current responsive image proposals are antithetical to this approach.

We need solutions that lack complexity, are device-agnostic and work within existing workflows. Any proposal that requires different versions of the same image to be created, is likely to have to acquiesce under the pressure of reality.

While it’s easy to get distracted about the size and quality of an image, and how we might choose to serve it, often the simplest solution is not to include it at all. After years of gluttonous design practice, in which fast connections and expansive display sizes were an accepted norm, we have got use to filling pages with needless images and countless items of page furniture.

To design more adaptable experiences, the presence of every element needs to be questioned, for its existence requires additional data to be downloaded or futher complexity within a design system. Conditional loading techniques mean that the inclusion of images is no longer a binary choice, but can instead appear in a progressively enhanced manner.

So here is my proposal. Instead of spending the next year worrying about responsive images, let’s embrace the constraints of the medium, and seek out new solutions that can work within them.",2012,Paul Lloyd,paulrobertlloyd,2012-12-11T00:00:00+00:00,https://24ways.org/2012/responsive-images-what-we-thought-we-needed/,code
93,Design Systems,"The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.

Responsive design: where we’ve been going wrong

Responsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.

Responsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.

Hanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.

With all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.

I don’t think this is a crime, I think it was inevitable.

We can be up to date with our principles and ideals, but it’s never as easy in practice. That’s why it’s more important than ever to share our successful techniques and processes. Let’s drag each other into modern web design.

Design systems: the principles

What are design systems?

A visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it’s from one element to another, page to page, or viewport width to viewport width.

Responsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.

Components you might keep the same across viewports


	typeface
	base unit
	colour
	shape/form


Components you might differentiate across viewports


	grids
	layout
	font size
	measure (line length)
	leading (line height)


Content: it must always be the same

The focus of a design system is the optimum display of content. As Mark Boulton put it, designing “content out, not canvas in.” Chris Armstrong puts the emphasis on not designing for viewports but for content – “we need to build on what we do know: content.” In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.

The practical: core visual components

Typography first

When you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It’s likely that you’ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.

Where typography meets layout

The unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I’ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.

Grids and layouts

Sensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.

Maybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it’s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.

Shape or form

The shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. 

Since CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they’re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.

Colour

Colour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.

The process

While using a design system isn’t necessarily attached to any particular process, it does lend itself to some process ideals.

Detaching design considerations from viewport widths

A design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.

Design in the browser

I can’t start off designing in the browser – it just doesn’t seem to bring out my creative side (and I’m incredibly envious of you if you can; I just have to start on paper) – but static mock-ups aren’t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.

Mock-ups and breakpoints

At some point, whether it’s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It’s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.

These are probably the ideal points at which to produce static mockups; treat them as snapshots. They’re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.

The future

Creating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn’t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it’s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.",2012,Laura Kalbag,laurakalbag,2012-12-12T00:00:00+00:00,https://24ways.org/2012/design-systems/,design
92,Redesigning the Media Query,"Responsive web design is showing us that designing content is more important than designing containers. But if you’ve given RWD a serious try, you know that shifting your focus from the container is surprisingly hard to do. There are many factors and
instincts working against you, and one culprit is a perpetrator you’d least suspect.

The media query is the ringmaster of responsive design. It lets us establish the rules of the game and gives us what we need most: control. However, like some kind of evil double agent, the media query is actually working against you.

Its very nature diverts your attention away from content and forces you to focus on the container.

The very act of choosing a media query value means choosing a screen size.

Look at the history of the media query—it’s always been about the container. Values like screen, print, handheld and tv don’t have anything to do with content. The modern media query lets us choose screen dimensions, which is great because it makes RWD possible. But it’s still the act of choosing something that is completely unpredictable.

Content should dictate our breakpoints, not the container. In order to get our focus back to the only thing that matters, we need a reengineered media query—one that frees us from thinking about screen dimensions. A media query that works for your content, not the window. Fortunately, Sass 3.2 is ready and willing to take on this challenge.

Thinking in Columns

Fluid grids never clicked for me. I feel so disoriented and confused by their squishiness. Responsive design demands their use though, right?

I was ready to surrender until I found a grid that turned my world upright again. The Frameless Grid by Joni Korpi demonstrates that column and gutter sizes can stay fixed. As the screen size changes, you simply add or remove columns to accommodate. This made sense to me and armed with this concept I was able to give Sass the first component it needs to rewrite the media query: fixed column and gutter size variables.

$grid-column: 60px;
$grid-gutter: 20px;

We’re going to want some resolution independence too, so let’s create a function that converts those nasty pixel values into ems.

@function em($px, $base: $base-font-size) {
	@return ($px / $base) * 1em;
}

We now have the components needed to figure out the width of multiple columns in ems. Let’s put them together in a function that will take any number of columns and return the fixed width value of their size.

@function fixed($col) {
	@return $col * em($grid-column + $grid-gutter)
}

With the math in place we can now write a mixin that takes a column count as a parameter, then generates the perfect media query necessary to fit that number of columns on the screen. We can also build in some left and right margin for our layout by adding an additional gutter value (remembering that we already have one gutter built into our fixed function).

@mixin breakpoint($min) {
	@media (min-width: fixed($min) + em($grid-gutter)) {
		@content
	}
}

And, just like that, we’ve rewritten the media query. Instead of picking a minimum screen size for our layout, we can simply determine the number of columns needed. Let’s add a wrapper class so that we can center our content on the screen.

@mixin breakpoint($min) {
    @media (min-width: fixed($min) + em($grid-gutter)) {
	.wrapper {
		width: fixed($min) - em($grid-gutter);
		margin-left: auto; margin-right: auto;
	}
	@content
    }
}

Designing content with a column count gives us nice, easy, whole numbers to work with. Sizing content, sidebars or widgets is now as simple as specifying a single-digit number.

@include breakpoint(8) {
	.main { width: fixed(5); }
	.sidebar { width: fixed(3); }
}

Those four lines of Sass just created a responsive layout for us. When the screen is big enough to fit eight columns, it will trigger a fixed width layout. And give widths to our main content and sidebar. The following is the outputted CSS…

@media (min-width: 41.25em) {
  .wrapper {
    width: 38.75em;
    margin-left: auto; margin-right: auto;
  }
  .main { width: 25em; }
  .sidebar { width: 15em; }
}

Demo

I’ve created a Codepen demo that demonstrates what we’ve covered so far. I’ve added to the demo some grid classes based on Griddle by Nicolas Gallagher to create a floatless layout. I’ve also added a CSS gradient overlay to help you visualize columns. Try changing the column variable sizes or the breakpoint includes to see how the layout reacts to different screen sizes.

Responsive Images

Responsive images are a serious problem, but I’m excited to see the community talk so passionately about a solution. Now, there are some excellent stopgaps while we wait for something official, but these solutions require you to mirror your breakpoints in JavaScript or HTML. This poses a serious problem for my Sass-generated media queries, because I have no idea what the real values of my breakpoints are anymore. For responsive images to work, JavaScript needs to recognize which media query is active so that proper images can be loaded for that layout.

What I need is a way to label my breakpoints. Fortunately, people much smarter than I have figured this out. Jeremy Keith devised a labeling method by using CSS-generated content as the storage method for breakpoint labels. We can use this technique in our breakpoint mixin by passing a label as another argument.

@include breakpoint(8, 'desktop') { /* styles */ }

Sass can take that label and use it when writing the corresponding media query. We just need to slightly modify our breakpoint mixin.

@mixin breakpoint($min, $label) {
    @media (min-width: fixed($min) + em($grid-gutter)) {

        // label our mq with CSS generated content
	body::before { content: $label; display: none; }

	.wrapper {
		width: fixed($min) - em($grid-gutter);
		margin-left: auto; margin-right: auto;
	}
	@content
    }
}

This allows us to label our breakpoints with a user-friendly string. Now that our media queries are defined and labeled, we just need JavaScript to step in and read which label is active.

// get css generated label for active media query
var label = getComputedStyle(document.body, '::before')['content'];

JavaScript now knows which layout is active by reading the label in the current media query—we just need to match that label to an image. I prefer to store references to different image sizes as data attributes on my image tag.

<img class=""responsive-image"" data-mobile=""mobile.jpg"" data-desktop=""desktop.jpg"" />
<noscript><img src=""desktop.jpg"" /></noscript>

These data attributes have names that match the labels set in my CSS. So while there is some duplication going on, setting a keyword like ‘tablet’ in two places is much easier than hardcoding media query values. With matching labels in CSS and HTML our script can marry the two and load the right sized image for our layout.

// get css generated label for active media query
var label = getComputedStyle(document.body, '::before')['content'];

// select image
var $image = $('.responsive-image');

// create source from data attribute
$image.attr('src', $image.data(label));

Demo

With some slight additions to our previous Codepen demo you can see this responsive image technique in action. While the above JavaScript will work it is not nearly robust enough for production so the demo uses a jQuery plugin that can accomodate multiple images, reloading on screen resize and fallbacks if something doesn’t match up.

Creating a Framework

This media query mixin and responsive image JavaScript are the center piece of a front end framework I use to develop websites. It’s a fluid, mobile first foundation that uses the breakpoint mixin to structure fixed width layouts for tablet and desktop. Significant effort was focused on making this framework completely cross-browser. For example, one of the problems with using media queries is that essential desktop structure code ends up being hidden from legacy Internet Explorer. Respond.js is an excellent polyfill, but if you’re comfortable serving a single desktop layout to older IE, we don’t need JavaScript. We simply need to capture layout code outside of a media query and sandbox it under an IE only class name.

// set IE fallback layout to 8 columns
$ie-support = 8;

// inside of our breakpoint mixin (but outside the media query)
@if ($ie-support and $min <= $ie-support) {
	.lt-ie9 { @content; }
}

Perspective Regained

Thinking in columns means you are thinking about content layout. How big of a screen do you need for 12 columns? Who cares? Having Sass write media queries means you can use intuitive numbers for content layout. A fixed grid means more layout control and less edge cases to test than a fluid grid. Using CSS labels for activating responsive images means you don’t have to duplicate breakpoints across separations of concern. 

It’s a harmonious blend of approaches that gives us something we need—responsive design that feels intuitive. And design that, from the very outset, focuses on what matters most. Just like our kindergarten teachers taught us: It’s what’s inside that counts.",2012,Les James,lesjames,2012-12-13T00:00:00+00:00,https://24ways.org/2012/redesigning-the-media-query/,code
94,Using Questionnaires for Design Research,"How do you ask the right questions? 

In this article, I share a bunch of tips and practical advice on how to write and use your own surveys for design research.

I’m an audience researcher – I’m not a designer or developer. I’ve spent much of the last thirteen years working with audience data both in creative agencies and on the client-side. I’m also a member of the Market Research Society. I run user surveys and undertake user research for our clients at the design studio I run with my husband – Mark Boulton Design.

So let’s get started!

Who are you designing for?

Good web designers and developers appreciate the importance of understanding the audience they are designing or building a website or app for. I’m assuming that because you are reading a quality publication like 24 ways that you fall into this category, and so I won’t begin this article with a lecture.

Suffice it to say, it’s a good idea to involve research of some sort during the life cycle of every project you undertake. I don’t just mean visual or competitor research, which of course is also very important. I mean looking at or finding your own audience or user data. Whether that be auditing existing data or research available from the client, carrying out user interviews, A/B testing, or conducting a simple questionnaire with users, any research is better than none. If you create personas as a design tool, they should always be based on research, so you will need to have plenty of data to hand for that.

Where do I start?

In the initial kick-off stages of a project, it’s a good idea to start by asking your client (when working in-house you still have a client – you might even be the client) what research or audience data they have available. Some will have loads – analytics, surveys, focus groups and insights – from talking to customers. Some won’t have much at all and you’ll be hard pressed to find out much about the audience. It’s best to review existing research first without rushing headlong into doing new research. Get a picture of what the data tells you and perhaps get this into a document – who, what, why and how are they using this website or app? What gaps are there in existing research? What else do you need to know? Then you can decide what else you need to do to plug these gaps. Think about the information first before deciding on the methodology. The rest of my article talks mostly about running self-completion online surveys. You can of course do face-to-face surveys, self-completion written questionnaires or phone polls, but I won’t cover those here. That’s for another article.

Why run a survey?

Surveys are great for getting a broad picture of your audience. As long as they are designed carefully, you can create an overview of them, how they use the site and their opinions of it, with an idea of which parts of this picture are more important than others. By using a limited amount of open-ended questions, you can also get some more qualitative feedback or insights on your website or app. The clients we work with surprisingly often don’t have much in the way of audience research available, even basic analytics, so I will often suggest running a short survey, just to create a picture of who is out there.

OK, what should I do first?

Before you rush into writing questions, stop and think about what you’re trying to find out. Remember being in school when you studied science and you had to propose a hypothesis? This could be a starting point – something to prove or disprove. Or, even better, write a research brief. It doesn’t have to be long; it can be just a sentence that encapsulates what you’re trying to do, like a good creative brief. For the purposes of this article, I created a short, slightly silly survey on Christmas and beliefs in Father Christmas.

My research brief was:


	To find out more about people’s beliefs about Father Christmas and their experiences of Christmas.


Inevitably, as you start thinking of what questions to ask, you will find that you go off at tangents or your client will want you to add in everything but the kitchen sink. In order for your questionnaire not to get too long and lose focus, you could write lists of what it is and what it’s not. This is how I’d apply it to my Christmas questionnaire example:

What it is about


	How people communicate with Father Christmas
	If someone’s background has affected their likelihood of believing in Father Christmas


What it is not about


	What colour to change Father Christmas’s coat to
	Father Christmas’s elves


Let’s get down to business: the questions. 

Kinds of questions

There are two basic kinds of questions: open-ended and closed. Closed questions limit answers by giving the respondent a number of predefined lists of options to choose from. Typically, these are multiple-choice questions with a list of responses. You can either select one or tick all that apply. Another useful type of closed question I often use is a rating scale, where a respondent can assess a situation along a continuum of values. These can also be useful as a measure of advocacy or strength of feeling about something. There is a standard measure called the Net Promoter score, which measures how likely someone is to recommend your product or service to a friend or acquaintance. It’s a useful benchmark as you can compare your scores to others in a similar sector.



Open-ended questions often take the form of a statement which requires a response. Generally, respondents are given a text box to fill in. It’s useful to limit this in some way so that people have an idea of how long the expected response should be; for example, a single line for an email address (Q18), or a larger text area for a longer response (Q6).

If you plan to send your survey out to a large number of people, I would suggest using mostly closed questions, unless you want to spend a long time wading through comments and hand-coded responses. I’d always advise adding a general request at the end of a survey (‘Is there anything else you’d like to tell us?’). You’d be surprised how many interesting and insightful comments people will add.

There are times when it’s better to provide an open-ended text box rather than a predefined list makes assumptions about your audience’s groupings. For example, we ran a short survey for our Gridset beta testers and rather than assume we knew who they were, we decided to ask an open-ended question: “What is your current job title?”



The analysis took quite a bit longer than responses using a predefined list, but it meant that we were able to make sure we didn’t miss anyone. And next time we run a survey for Gridset, I can use the responses gathered from this survey to help create a predefined list to make analysis easier.

What to ask

The questions to ask depend on what you want to know, but your brief and lists of what the survey is and isn’t should help here. I always ask the design team and client to give me ideas of what they are interested in finding out, and combine this with a mix of new and standard questions I have used in other surveys. I find Survey Monkey’s question bank a very useful source of example questions and help with tricky wording.

I always include simple demographics so I can compare my results to the population at large or internet users as a whole – just going on age, gender and location can be quite illuminating. For example, with the Christmas survey, I can see that the respondents were typical of the online design and dev community, mainly young and male.

If appropriate, I add questions on disability, ethnic background, religion and community of interest. Questions about ethnicity, religion, sexual preference, disability and other sensitive subjects can feel awkward and difficult to ask. This is not a good reason to not ask them. Perhaps you’re working for a public sector client, like a local council, so it’s likely you will need to consider groups of people who maybe under-represented, who may have differing views to others, or who you need to look at specifically as a subset.

How to ask

Although they may seem clunky and wordy, it’s often best to use the census wording or professional body wording for such demographic questions. For example, I used the UK census 2011 wording for Wales on my Christmas questionnaire in my questions on religion [PDF] (Q16) and ethnicity [PDF] (Q17). I had to adapt them slightly for the Survey Monkey format – self-completion online, rather than pen and paper – which is why “White Welsh” came up as the first option for the ethnicity question. For similar questions for US audiences, try the Census Bureau website.

When conducting a survey for a project that has a global audience, you need to consider who your primary audience is. For example, I recently created a questionnaire for a global news website. A large proportion of its audience is based in the USA, so I was careful to word things in a way Americans would find familiar. I used the US ethnic background census question wording and options, and looked at data for US competitor news websites to decide which to include.

You should also consider people whose first language isn’t English. Working as an audience researcher at BBC Wales, every survey we did was bilingual. I’ve also recently run a user survey in Arabic using Google Forms. During this project, we found that while Survey Monkey supports different languages, including Arabic, the text ran left to right with no option to change it to right to left – an essential when it comes to reading Arabic! If research is a deliverable in a client project, and you know you’ll need to conduct it in a foreign language, always build in extra time for translation at both the questionnaire design and analysis stages. Make sure you also allow for plenty of checks. In this case we had to change to Google Forms after initially creating our survey with Survey Monkey to get the functionality we needed.

Look and feel

Think about the survey as another way your audience will experience your brand. Take care getting the tone of voice right. There are plenty of great articles and books out there about tone of voice – try Letting Go of the Words by Ginny Redish for starters, or Brand Language by Liz Doig. The basic rule of thumb is to sound like a human, and use clear and friendly language. If, like me, you are lucky enough to work with journalists or copy editors, you should ask for their help, particularly in the preamble, linking text and closing statements. I find it helpful to break my questions down into sections and to have a page for each. I then have an introductory piece of text for each section to guide the respondent through the survey.

You should also make sure you check with your designers how your survey looks – use a company logo and branding, and make the typography legible. Many survey apps like Survey Monkey and Google Forms have a progress bar. This is helpful for users to see how far through your survey they are. I generally time the survey and give an indication in the preamble: “This survey will only take five minutes of your time.”

You also need to think about how you will technically serve the questionnaire. For example, will it be via email, social media, a pop-up or lightbox on your website, or (not recommended but possible) in an ad space?

Ethical considerations

Something else to think about are any local laws that govern how you collect and store data, such as the Data Protection Act in the UK. As a member of the Market Research Society, I am also obliged to consider its guidelines, but even if you’re not, it’s always a good idea to deal with personal data ethically.

If you collect personal data that can identify individuals, you must ask their permission to share it with others, and store it securely for no longer than two years. If you want to contact people afterwards, you must ask for their permission. If you ask for email addresses, as I did in question 18, you have a ready-made sample for a further survey, interviews or focus groups. Remember, you shouldn’t survey people under sixteen years old without the permission of their parents or legal guardians, so if you know your website is likely to be used by children, you must ask for verification of age early on, and your survey should close someone answers that they are under sixteen. The ESOMAR guidelines for online research [PDF] are well worth reading, as they go into detail about such issues, as well as privacy guidelines – using cookies, storing IP addresses, and so on.

Tools

Unless you work in-house and have proprietary software, or at a market research agency and you’re using specialist software such as Snap or IBM SPSS Statistics (previously just SPSS), you will need to use a good tool to run your survey, collect your responses and, ideally, help with the analysis. I like Survey Monkey because of the question bank and analysis tools. The software graphs your results and does simple cross-tabbing and filtering. What this means is you can slice the data in more interesting ways and delve a bit deeper. For example, in the Gridset questionnaire I mentioned earlier, I cross-tabbed responses to questions against whether a person worked in-house, for an agency or as a freelancer. 

Other well known online tools that I also use from time to time are Wufoo and Google Forms. Smart Surveys is a similar service to Survey Monkey and it’s used by many leading brands in the UK. Snap Surveys mentioned above is a well-established player in the market research scene, used a lot for face-to-face surveys and also on tablets and smartphones.

Analysis

Analysis is often overlooked but is as important as the design of the questionnaire. Don’t just rely on looking at the summary report and charts generated as standard by your form or survey software. Spend time with your data. Spend at least a week now and then if you can, looking at the data. Keep coming back to it and tweaking or cutting it a different way to see if there are any different pictures. Slice it up in different ways to reveal new insights. Here is the data from my dummy survey (apart from the open-ended responses). 

For open-ended questions, you can analyse collaboratively. Print and cut out the open-ended responses and do a cluster analysis or affinity sort with a colleague. 



Discussing the comments helps you to understand them. You will also find the design team are more likely to buy into the research as they have uncovered the insights for themselves. Always make sure to treat open-ended responses sensitively and don’t share anything publicly in a way that identifies the respondent.

Write a report

Never hand over a dataset to your client without a summary of the findings. Data on its own can be skewed to suit the reader’s needs, and not everyone is able to find the story in a dataset. Even if it’s not a deliverable, it’s always a good idea to capture your findings in a report of some sort. Use graphs sparingly to show really interesting things or to aid the reader’s understanding. I have written a quick dummy report using the data from the Christmas questionnaire so you can see how it’s done.

I highly recommend Brian Suda’s book A Practical Guide to Designing with Data for tips on how to present data effectively, but that’s a subject that benefits a whole article (indeed book) in itself. 

I am not a designer. I am a researcher, so I never write design recommendations in a report unless they have been talked about or suggested by the designers I work with. More often, I write up the results and we talk about them and what impact they have on the project or design. Often they lead to more questions or further research.

So that’s it: a brief introduction to using questionnaires for design research. Here’s a quick summary to remind you what I have talked about, and a list of resources if you’re interested in reading further.

Top 10 things to remember when using questionnaires for design research:


	Start by auditing existing research to identify gaps in data.
	Write a research brief. Work out exactly what you’re trying to find out – what is the survey about, and what is it not about?
	The two basic kinds of questions are open-ended and closed.
	Closed questions limit responses by giving the respondent a number of predefined lists of options to choose from (multiple choice, rating scales, and so on).
	Open-ended questions are often in the form of a statement which requires a response. Always ask one at the end of a questionnaire.
	Always include simple demographics to enable you to compare your sample against the population in general.
	It’s best to use official census or professional body wording for questions on ethnicity, disability and religion.
	Be sure to think carefully about your tone of voice and the look of your questionnaire.
	Pay attention to guidelines and laws on storing personal data, cookies and privacy.
	Invest plenty of time in analysis and report writing. Don’t just look at the obvious – dig deep for more interesting insights.


Some useful resources for further study

Online research


	Design Research: Methods and Perspectives edited by Brenda Laurel
	Online Research Essentials by Brenda Russell and John Purcell
	Handbook of Online and Social Media Research by Ray Poynter
	ESOMAR guidelines for online research [PDF]
	Online questionnaires


Market research books on questionnaire design


	Using Questionnaires in Small-Scale Research: A Beginner’s Guide by Pamela Munn
	Questionnaire Design by A N Oppenheim
	Developing a Questionnaire by Bill Gillham",2012,Emma Boulton,emmaboulton,2012-12-14T00:00:00+00:00,https://24ways.org/2012/using-questionnaires-for-design-research/,business
75,A Harder-Working Class,"Class is only becoming more important. Focusing on its original definition as an attribute for grouping (or classifying) as well as linking HTML to CSS, recent front-end development practices are emphasizing class as a vessel for structured, modularized style packages. These patterns reduce the need for repetitive declarations that can seriously bloat file sizes, and instil human-readable understanding of how the interface, layout, and aesthetics are constructed.

In the next handful of paragraphs, we will look at how these emerging practices – such as object-oriented CSS and SMACSS – are pushing the relevance of class. We will also explore how HTML and CSS architecture can be further simplified, performance can be boosted, and CSS utility sharpened by combining class with the attribute selector.

A primer on attribute selectors

While attribute selectors were introduced in the CSS 2 spec, they are still considered rather exotic. These well-established and well-supported features give us vastly improved flexibility in targeting elements in CSS, and offer us opportunities for smarter markup. With an attribute selector, you can directly style an element based on any of its unique – or uniquely shared – attributes, without the need for an ID or extra classes. Unlike pseudo-classes, pseudo-elements, and other exciting features of CSS3, attribute selectors do not require any browser-specific syntax or prefix, and are even supported in Internet Explorer 7. 

For example, say we want to target all anchor tags on a page that link to our homepage. Where otherwise we might need to manually identify and add classes to the HTML for these specific links, we could simply write:

[href=index.html] {  }

This selector reads: target every element that has an href attribute of “index.html”. 

Attribute selectors are more faceted, though, as they also give us some very simple regular expression-like logic that helps further narrow (or widen) a selector’s scope. In our previous example, what if we wanted to also give indicative styles to any anchor tag linking to an external site? With no way to know what the exact href value would be for every external link, we need to use an expression to match a common aspect of those links. In this case, we know that all external links need to start with “http”, so we can use that as a hook:

[href^=http] {  }

The selector here reads: target every element that has an href attribute that begins with “http” (which will also include “https”). The ^= means “starts with”. There are a few other simple expressions that give us a lot of flexibility in targeting elements, and I have found that a deep understanding of these and other selector types to be very useful.

The class-attribute selector

By matching classes with the attribute selector, CSS can be pushed to accomplish some exciting new feats. What I call a class-attribute selector combines the advantages of classes with attribute selectors by targeting the class attribute, rather than a specific class. Instead of selecting .urgent, you could select [class*=urgent]. The latter may seem like a more verbose way of accomplishing the former, but each would actually match two subtly different groups of elements.

Eric Meyer first explored the possibility of using classes with attribute selectors over a decade ago. While his interest in this technique mostly explored the different facets of the syntax, I have found that using class-attribute selectors can have distinct advantages over either using an attribute selector or a straightforward class selector.

First, let’s explore some of the subtleties of why we would target class before other attributes:


	Classes are ubiquitous. They have been supported since the HTML 4 spec was released in 1999. Newer attributes, such as the custom data attribute, have only recently begun to be adopted by browsers.
	Classes have multiple ways of being targeted. You can use the class selector or attribute selector (.classname or [class=classname]), allowing more flexible specificity than resorting to an ID or !important.
	Classes are already widely used, so adding more classes will usually require less markup than adding more attributes.
	Classes were designed to abstractly group and specify elements, making them the most appropriate attribute for styling using object-oriented methods (as we will learn in a moment).


Also, as Meyer pointed out, we can use the class-attribute selector to be more strict about class declarations. Of these two elements:

<h2 class=""very urgent"">

<h2 class=""urgent"">

…only the second h2 would be selected by [class=urgent], while .urgent would select both. The use of = matches any element with the exact class value of “urgent”. Eric explores these nuances further in his series on attribute selectors, but perhaps more dramatic is the added power that class-attribute selectors can bring to our CSS.

More object-oriented, more scalable and modular

Nicole Sullivan has been pushing abstracted, object-oriented thinking in CSS development for years now. She has shared stacks of knowledge on how behemoth sites have seen impressive gains in maintenance overhead and CSS file sizes by leaning heavier on classes derived from common patterns. Jonathan Snook also speaks, writes and is genuinely passionate about improving our markup by using more stratified and modular class name conventions. With SMACSS, he shows this to be highly useful across sites – both complex and simple – that exhibit repeated design patterns. Sullivan and Snook both push the use of class for styling over other attributes, and many front-end developers are fast advocating such thinking as best practice.

With class-attribute selectors, we can further abstract our CSS, pushing its scalability. In his chapter on modules, Snook gives the example of a .pod class that might represent a certain set of styles. A .pod style set might be used in varying contexts, leading to CSS that might normally look like this:

.pod {  }
form .pod {  }
aside .pod {  }

According to Snook, we can make these styles more portable by targeting more verbose classes, rather than context:

.pod {  }
.pod-form {  }
.pod-sidebar {  }

…resulting in the following HTML:

<div class=""pod"">
<div class=""pod pod-form"">
<div class=""pod pod-sidebar"">

This divorces the <div>’s styles from its context, making it applicable to any situation in which it is needed. The markup is clean and portable, and the classes are imbued with meaning as to what module they belong to. 

Using class-attribute selectors, we can simplify this further:

[class*=pod] {  }
.pod-form {  }
.pod-sidebar {  }

The *= tells the browser to look for any element with a class attribute containing “pod”, so it matches “pod”, “pod-form”, “pod-sidebar”, etc. This allows only one class per element, resulting in simpler HTML:

<div class=""pod"">
<div class=""pod-form"">
<div class=""pod-sidebar"">

We could further abstract the concept of “form” and “sidebar” adjustments if we knew that each of those alterations would always need the same treatment.

/* Modules */
[class*=pod] {  }
[class*=btn] {  }

/* Alterations */
[class*=-form] {  }
[class*=-sidebar] {  }

In this case, all elements with classes appended “-form” or “-sidebar” would be altered in the same manner, allowing the markup to stay simple:

<form>
  <h2 class=""pod-form"">
  <a class=""btn-form"" href=""#"">

<aside>
  <h2 class=""pod-sidebar"">
  <a class=""btn-sidebar"" href=""#"">

50+ shades of specificity

Classes are just powerful enough to override element selectors and default styling, but still leave room to be trumped by IDs and !important styles. This makes them more suitable for object-oriented patterns and helps avoid messy specificity issues that can not only be a pain for developers to maintain, but can also affect a site’s performance. As Sullivan notes, “In almost every case, classes work well and have fewer unintended consequences than either IDs or element selectors”. Proper use of specificity and cascade is crucial in building straightforward, efficient CSS.

One interesting aspect of attribute selectors is that they can be compounded for increasing levels of specificity. Attribute selectors are assigned a specificity level of ten, the same as class selectors, but both class and attribute selectors can be chained together, giving them more and more specificity with each link. Some examples:

.box {  } 
/* Specificity of 10 */

.box.promo {  } 
/* Specificity of 20 */

[class*=box] {  } 
/* Specificity of 10 */

[class*=box][class*=promo] {  } 
/* Specificity of 20 */

You can chain both types together, too:

.box[class*=promo] {  } 
/* Specificity of 20 */

I was amused to find, though, that you can chain the exact same class and attribute selectors for infinite levels of specificity

.box {  } 
/* Specificity of 10 */

.box.box {  } 
/* Specificity of 20 */

.box.box.box {  } 
/* Specificity of 30 */

[class*=box] {  }
/* Specificity of 10 */

[class*=box][class*=box] {  }
/* Specificity of 20 */

[class*=box][class*=box][class*=box] {  }
/* Specificity of 30 */

.box[class*=box].box[class*=box] {  } 
/* Specificity of 40 */

To override .box styles for promo, we wouldn’t need to add an ID, change the order of .promo and .box in the CSS, or resort to an !important style. Granted, any issue that might need this fine level of specificity tweaking could probably be better solved with clever cascades, but having options never hurts.

Smarter CSS

One of the most powerful aspects of the class-attribute selector is its ability to expand the simple logic found in CSS. When developing Gridset (an online tool for building grids and outputting them as CSS), I realized that with the right class name conventions, class-attribute selectors would allow the CSS to be smart enough to automatically adjust for column offsets without the need for extra classes. This imbued the CSS output with logic that other frameworks lacked, and makes a developer’s job much easier. 

Say you need an element that spans column five (c5) to column six (c6) on your grid, and is preceded by an element spanning column one (c1) to column three (c3). The CSS can anticipate such a scenario:

.c1-c3 + .c5-c6 {
  margin-left: 25%; /* …or the width of column four plus two gutter widths */
}

…but to accommodate all of the margin offsets that could span that same gap, we would need to write a rather protracted list for just a six column grid:

.c1-c3 + .c5-c6,
.c1-c3 + .c5,
.c2-c3 + .c5-c6,
.c2-c3 + .c5,
.c3 + .c5-c6,
.c3 + .c5 {
  margin-left: 25%; 
}

Now imagine how the verbosity compounds when we repeat this type of declaration for every possible margin in a grid. The more columns added to the grid, the longer this selector list would get, too, making the CSS harder for the developer to maintain and slowing the load time. Using class-attribute selectors, though, this can be much simpler:

[class*=c3] + [class*=c5] {
  margin-left: 25%;
}

I’ve detailed how we extract as much logic as possible from as little CSS as needed on the Gridset blog.

More flexible selectors

In a recent project, I was working with Drupal-generated classes to change styles for certain special pages on a site. Without being able to change the code base, I was left trying to find some specific aspect of the generated HTML to target. I noticed that every special page was given a prefixed class, unique to the page, resulting in CSS like this:

.specialpage-about,
.specialpage-contact,
.specialpage-info,
…

…and the list kept growing with each new special page. Such bloat would lead to problems down the line, and add development overhead to editorial decisions, which was a situation we were trying to avoid. I was easily able to fix this, though, with a concise class-attribute selector:

[class*=specialpage-]

The CSS was now flexible enough to accommodate both the editorial needs of the client, and the development restrictions of the CMS.

Selector performance

As Snook tells us in his chapter on Selector Performance, selectors are read by the browser from right to left, matching every element that adheres to each rule (or part of the selector). The more specific we can make the right-most rules – and every other part of your selectors – the more performant your CSS will be. So this selector:

.home-page .promo .main-header

…would be more performant than:

.home-page div header

…because there are likely many more header and div elements on the page, but not so many elements with those specific classes.

Now, the class-attribute selector could be more general than a class selector, but not by much. I ran numerous tests based on the work of Steve Souders (and a few others) to test a class-attribute selector against a normal class selector. Given that Javascript will freeze during style rendering, I created a script that will add, then remove, a stylesheet on a page 5000 times, and measure only the time that elapses during the rendering freeze. The script runs four tests, essentially: one where a class selector and class-attribute Selector match a single element, and one they match multiple elements on the page.

After running the test over 100 times and averaging the results, I have not seen a significant difference in rendering times. (As of this writing, the class-attribute selector has been 0.398% slower on average.) View the results here.

Given the sheer amount of bytes potentially saved by reducing selector lists, though, I am confident class-attribute selectors could shorten load times on larger sites and, at the very least, save precious development time.

Conclusion

With its flexibility and broad remit, class has at times been derided as too lenient, allowing CMSes and lazy developers to fill its values with presentational hacks or verbose gibberish. There have even been calls for an early retirement. Class continues, though, to be one of our most crucial tools.

Front-end developers are rightfully eager to expand production abilities through innovations such as Sass or LESS, but this should not preclude us from honing the tools we already know as well. Every technique demonstrated in this article was achievable over a decade ago and most of the same thinking could be applied to IDs, rels, or any other attribute (though the reasons listed above give class an edge). The recent advent of methods such as object-oriented CSS and SMACSS shows there is still much room left to expand what simple HTML and CSS can accomplish. Progress may not always be found in the innovation of our tools, but through sharpening our understanding of them.",2012,Nathan Ford,nathanford,2012-12-15T00:00:00+00:00,https://24ways.org/2012/a-harder-working-class/,code
73,How to Make Your Site Look Half-Decent in Half an Hour,"Programmers like me are often intimidated by design – but a little effort can give a huge return on investment. Here are one coder’s tips for making any site quickly look more professional. 

I am a programmer. I am not a designer. I have a degree in computer science, and I don’t mind Comic Sans. (It looks cheerful. Move on.)

But although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won’t think a site is credible unless it also looks attractive.

For a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren’t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. 

But a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn’t come close to the effect a professional designer could achieve, gathering these resources for improving a site’s look and feel has been really helpful. 

If I hadn’t figured out some basic design shortcuts, it’s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don’t reach the audience they deserve, simply because their design doesn’t match their execution. 

So, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.

One thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. 

If you are a designer, I would love to hear your suggestions for the best tools that I’ve missed, and I’d love to know how we programmers can do things better.

With that, on to the tools…

1. Use Bootstrap

If you’re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. 

Essentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. 

Another massive upside is that it makes it easy to make any site responsive, so you don’t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want.  

If you have more time, then Mark Otto’s article on why and how Bootstrap was created at Twitter is well worth a read. 

2. Pimp Bootstrap

Using Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it’s known. 

If you’re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can’t achieve ourselves. Your site won’t be unique, but it will look good quickly. 

Luckily, it’s pretty easy to make Bootstrap not look too much like Bootstrap – using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. 

We are going to customize this Bootstrap example page.

This already has some custom CSS in the <head>. We’ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we’re ready to start customizing things.



3. Fonts

Web fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we’ll start there. 

First, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we’re going to use one of DesignShack’s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). 

Then we add these files to our <head>. 

<link href=""http://fonts.googleapis.com/css?family=Corben:bold"" rel=""stylesheet"" type=""text/css"">
 <link href=""http://fonts.googleapis.com/css?family=Nobile"" rel=""stylesheet"" type=""text/css"">

…and this to custom.css: 

h1, h2, h3, h4, h5, h6 {
    font-family: 'Corben', Georgia, Times, serif;
}
p, div {
    font-family: 'Nobile', Helvetica, Arial, sans-serif;
}

Now our example looks like this. It’s not going to win any design awards, but it’s immediately better:



I also recommend the web font services Fontdeck, or Typekit – these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit’s post is worth a read. 

4. Textures

An instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.

If only there was a superb resource listing attractive, free, ready-to-use textures… Oh wait, there’s Atle Mo’s Subtle Patterns. 

We’re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:

body { 
    background: url(/img/cream_dust.png) repeat 0 0;
}

Bang:



For some design background on patterns, I recommend reading through Smashing Magazine’s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don’t overdo it, or inadvertently obscure your text.)

Still more to do, though. Onwards. 

5. Icons

Last year’s 24 ways taught us to use icon fonts for our site icons. 

This is great for the time-pressed coder, because icon fonts don’t just cut down on HTTP requests – they’re a lot quicker to set up than image-based icons, too. 

Bootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we’re not going to bother here). 

To start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:

<link rel=""stylesheet"" href=""/css/font-awesome.css"">

Finally, we’ll add a truck icon to the main action button, as follows. Why a truck? Why not?

<a class=""btn btn-large btn-success"" href=""#""><i class=""icon-truck""></i> Sign up today</a>

We’ll also tweak our CSS file to stop the icon nudging up against the button text:

.jumbotron .btn i { 
    margin-right: 8px;  
}

And this is how it looks:



Not the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. 

If you’d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won’t work in IE7. 

6. CSS3

The next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. 

If you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: 

h1 { 
    text-shadow: 1px 1px 1px #ccc;
}
.div-that-you want-to-stand-out { 
    box-shadow: 0 0 1em 1em #ccc;
}

We have a little more time though, so we’re going to do something more subtle. We’ll add a radial gradient behind the main heading, using an online gradient editor. 

The output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: 

<!--[if gte IE 9]>
  <style type=""text/css"">
    .gradient {
       filter: none;
    }
  </style>
<![endif]-->

And the effect – I don’t know what a designer would think, but I like the way it makes the heading pop.



For a crash course in useful modern CSS effects, I highly recommend CodeSchool’s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it’s worth it for the time you’ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. 

(Incidentally, if you find yourself fighting with basic float and display attributes in CSS – and there’s no shame in it, CSS layout is not intuitive – I recommend the CSS Cross-Country course at CodeSchool.)

7. Add a twist

We could leave it there, but we’re going to add a background image, and give the site some personality. 

This is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors – online image libraries where you can find and pay for images. They won’t be unique, but for our purposes, that’s fine. 

We’re going to use a Christmassy image. For a twist, we’re going to use Backstretch to make it responsive. 

We must pay for the image, then download it to our /img/ directory. Then, we set it as our <body>’s background-image, by including a JavaScript file with just the following line: 

$.backstretch(""/img/winter.jpg"");

We also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:

.container-narrow {
    background: url(/img/cream_dust_transparent.png) repeat 0 0;
}

We also fiddle with the padding on body and .container-narrow a bit, and this is the result: 



(Aside: If this were a real site, I’d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)

How to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. 

8. Colour schemes

We’re just about getting there – though we’re probably past half an hour now – but that button and that menu still both look awfully Bootstrappy. 

Real sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we’re just going to borrow some colours from the image. We use Gimp’s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. 

Finally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won’t paste it all here, but you can find it in the CSS file. 

We also reset the colour of the pills in the navigation menu, which is a bit easier: 

.nav-pills > .active > a, .nav-pills > .active > a:hover {
    background-color: #FF9473;
}

I’m not sure if the result is great to be honest, but at least we’ve lost those Bootstrap-blue buttons:



Another way to do it, if you didn’t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. 

The key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can’t search for palettes by licence type, but many do have open licences. Here’s a popular palette with a CC-BY-SA licence that allows reuse with attribution.  

As above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.

9. Read on

With the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. 

If you have the time to invest, it’s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy’s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.

In the introduction to his book, David writes: 


	No group stands to gain more from design literacy than hackers do… The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.


Well said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David’s book.

And the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.",2012,Anna Powell-Smith,annapowellsmith,2012-12-16T00:00:00+00:00,https://24ways.org/2012/how-to-make-your-site-look-half-decent/,design
83,Cut Copy Paste,"Long before I got into this design thing, I was heavily into making my own music inspired by the likes of Coldcut and Steinski. I would scour local second-hand record shops in search of obscure beats, loops and bits of dialogue in the hope of finding that killer sample I could then splice together with other things to make a huge hit that everyone would love. While it did eventually lead to a record contract and getting to release a few 12″ singles, ultimately I knew I’d have to look for something else to pay the bills.

I may not make my own records any more, but the approach I took back then – finding (even stealing) things, cutting and pasting them into interesting combinations – is still at the centre of how I work, only these days it’s pretty much bits of code rather than bits of vinyl. Over the years I’ve stored these little bits of code (some I’ve found, some I’ve created myself) in Evernote, ready to be dialled up whenever I need them. 

So when Drew got in touch and asked if I’d like to do something for this year’s 24 ways I thought it might be kind of cool to share with you a few of these snippets that I find really useful. Think of these as a kind of coding mix tape; but remember – don’t just copy as is: play around, combine and remix them into other wonderful things. 

Some of this stuff is dirty; some of it will make hardcore programmers feel ill. For those people, remember this – while you were complaining about the syntax, I made something.

Create unique colours

Let’s start right away with something I stole. Well, actually it was given away at the time by Matt Biddulph who was then at Dopplr before Nokia destroyed it. Imagine you have thousands of words and you want to assign each one a unique colour. Well, Matt came up with a crazily simple but effective way to do that using an MD5 hash. Just encode said word using an MD5 hash, then take the first six characters of the string you get back to create a hexadecimal colour representation. 

I can’t guarantee that it will be a harmonious colour palette, but it’s still really useful. The thing I love the most about this technique is the left-field thinking of using an encryption system to create colours! Here’s an example using JavaScript:

// requires the MD5 library available at http://pajhome.org.uk/crypt/md5

  function MD5Hex(str){
    result = MD5.hex(str).substring(0, 6);
    return result;
  }

Make something breathe using a sine wave

I never paid attention in school, especially during double maths. As a matter of fact, the only time I received corporal punishment – several strokes of the ruler – was in maths class. Anyway, if they had shown me then how beautiful mathematics actually is, I might have paid more attention. Here’s a little example of how a sine wave can be used to make something appear to breathe. 

I recently used this on an Arduino project where an LED ring surrounding a button would gently breathe. Because of that it felt much more inviting. I love mathematics.

for(int i = 0; i<360; i++){    
  float rad = DEG_TO_RAD * i;
  int sinOut = constrain((sin(rad) * 128) + 128, 0, 255);
  analogWrite(LED, sinOut);
  delay(10);   
}

Snap position to grid

This is so elegant I love it, and it was shown to me by Gary Burgess, or Boom Boom as myself and others like to call him. It snaps a position, in this case the X-position, to a grid. Just define your grid size (say, twenty pixels) and you’re good.

snappedXpos = floor( xPos / gridSize) * gridSize;

Calculate the distance between two objects

For me, interaction design is about the relationship between two objects: you and another object; you and another person; or simply one object to another. How close these two things are to each other can be a handy thing to know, allowing you to react to that information within your design. Here’s how to calculate the distance between two objects in a 2-D plane:

deltaX = round(p2.x-p1.x);
deltaY = round(p2.y-p1.y);
diff = round(sqrt((deltaX*deltaX)+(deltaY*deltaY)));

Find the X- and Y-position between two objects

What if you have two objects and you want to place something in-between them? A little bit of interruption and disruption can be a good thing. This small piece of code will allow you to place an object in-between two other objects:

// set the position: 0.5 = half-way	

float position = 0.5;
float x = x1 + (x2 - x1) *position;  
float y = y1 + (y2 - y1) *position;  

Distribute objects equally around a circle 	

More fun with maths, this time adding cosine to our friend sine. Let’s say you want to create a circular navigation of arbitrary elements (yeah, Jakob, you heard), or you want to place images around a circle. Well, this piece of code will do just that. You can adjust the size of the circle by changing the distance variable and alter the number of objects with the numberOfObjects variable. Example below is for use in Processing.

// Example for Processing available for free download at processing.org

void setup() {

  size(800,800);
  int numberOfObjects = 12;
  int distance = 100;
  float inc = (TWO_PI)/numberOfObjects;
  float x,y;
  float a = 0;

  for (int i=0; i < numberOfObjects; i++) {
    x = (width/2) + sin(a)*distance;
    y = (height/2) + cos(a)*distance;
    ellipse(x,y,10,10);
    a += inc;

  }
}

Use modulus to make a grid

The modulus operator, represented by %, returns the remainder of a division. Fallen into a coma yet? Hold on a minute – this seemingly simple function is very powerful in lots of ways. At a simple level, you can use it to determine if a number is odd or even, great for creating alternate row colours in a table for instance:

boolean checkForEven(numberToCheck) {
  if (numberToCheck % 2 == 0) 
    return true;
  } else {
    return false; 
  }
}

That’s all well and good, but here’s a use of modulus that might very well blow your mind. Construct a grid with only a few lines of code. Again the example is in Processing but can easily be ported to any other language.

void setup() {

size(600,600);
int numItems = 120;
int numOfColumns = 12;
int xSpacing = 40;
int ySpacing = 40;
int totalWidth = xSpacing*numOfColumns;

for (int i=0; i < numItems; i++) {

ellipse(floor((i*xSpacing)%totalWidth),floor((i*xSpacing)/totalWidth)*ySpacing,10,10);

}
}

Not all the bits of code I keep around are for actual graphical output. I also have things that are very utilitarian, but which I still consider part of the design process. Here’s a couple of things that I’ve found really handy lately in my design workflow. They may be a little specific, but I hope they demonstrate that it’s not about working harder, it’s about working smarter. 

Merge CSV files into one file

Recently, I’ve had to work with huge – about 1GB – CSV text files that I then needed to combine into one master CSV file so I could then process the data. Opening up each text file and then copying and pasting just seemed really dumb, not to mention slow, so I thought there must be a better way. After some Googling I found this command line script that would combine .txt files into one file and add a new line after each:  

awk 1 *.txt > finalfile.txt

But that wasn’t what I was ideally after. I wanted to merge the CSV files, keeping the first row of the first file (the column headings) and then ignore the first row of subsequent files. Sure enough I found the answer after some Googling and it worked like a charm. Apologies to the original author but I can’t remember where I found it, but you, sir or madam, are awesome. Save this as a shell script:

FIRST=

for FILE in *.csv
  do
    exec 5<""$FILE"" # Open file
    read LINE <&5 # Read first line
      [ -z ""$FIRST"" ] && echo ""$LINE"" # Print it only from first file
      FIRST=""no""

      cat <&5 # Print the rest directly to standard output
      exec 5<&- # Close file
      # Redirect stdout for this section into file.out 

done > file.out

Create a symbolic link to another file or folder

Oftentimes, I’ll find myself hunting through a load of directories to load a file to be processed, like a CSV file. Use a symbolic link (in the Terminal) to place a link on your desktop or wherever is most convenient and it’ll save you loads of time. Especially great if you’re going through a Java file dialogue box in Processing or something that doesn’t allow the normal Mac dialog box or aliases.

cd /DirectoryYouWantShortcutToLiveIn
ln -s /Directory/You/Want/ShortcutTo/ TheShortcut

You can do it, in the mix

I hope you’ve found some of the above useful and that they’ve inspired a few ideas here and there. Feel free to tell me better ways of doing things or offer up any other handy pieces of code. Most of all though, collect, remix and combine the things you discover to make lovely new things.",2012,Brendan Dawes,brendandawes,2012-12-17T00:00:00+00:00,https://24ways.org/2012/cut-copy-paste/,code
95,Giving Content Priority with CSS3 Grid Layout,"Browser support for many of the modules that are part of CSS3 have enabled us to use CSS for many of the things we used to have to use images for. The rise of mobile browsers and the concept of responsive web design has given us a whole new way of looking at design for the web. However, when it comes to layout, we haven’t moved very far at all. We have talked for years about separating our content and source order from the presentation of that content, yet most of us have had to make decisions on source order in order to get a certain visual layout. 

Owing to some interesting specifications making their way through the W3C process at the moment, though, there is hope of change on the horizon. In this article I’m going to look at one CSS module, the CSS3 grid layout module, that enables us to define a grid and place elements on to it. This article comprises a practical demonstration of the basics of grid layout, and also a discussion of one way in which we can start thinking of content in a more adaptive way.

Before we get started, it is important to note that, at the time of writing, these examples work only in Internet Explorer 10. CSS3 grid layout is a module created by Microsoft, and implemented using the -ms prefix in IE10. My examples will all use the -ms prefix, and not include other prefixes simply because this is such an early stage specification, and by the time there are implementations in other browsers there may be inconsistencies. The implementation I describe today may well change, but is also there for your feedback.

If you don’t have access to IE10, then one way to view and test these examples is by signing up for an account with Browserstack – the free trial would give you time to have a look. I have also included screenshots of all relevant stages in creating the examples.

What is CSS3 grid layout?

CSS3 grid layout aims to let developers divide up a design into a grid and place content on to that grid. Rather than trying to fabricate a grid from floats, you can declare an actual grid on a container element and then use that to position the elements inside. Most importantly, the source order of those elements does not matter. 

Declaring a grid

We declare a grid using a new value for the display property: display: grid. As we are using the IE10 implementation here, we need to prefix that value: display: -ms-grid;.

Once we have declared our grid, we set up the columns and rows using the grid-columns and grid-rows properties.

.wrapper {
    display: -ms-grid;
    -ms-grid-columns: 200px 20px auto 20px 200px;
    -ms-grid-rows: auto 1fr;
}

In the above example, I have declared a grid on the .wrapper element. I have used the grid-columns property to create a grid with a 200 pixel-wide column, a 20 pixel gutter, a flexible width auto column that will stretch to fill the available space, another 20 pixel-wide gutter and a final 200 pixel sidebar: a flexible width layout with two fixed width sidebars. Using the grid-rows property I have created two rows: the first is set to auto so it will stretch to fill whatever I put into it; the second row is set to 1fr, a new value used in grids that means one fraction unit. In this case, one fraction unit of the available space, effectively whatever space is left.

Positioning items on the grid

Now I have a simple grid, I can pop items on to it. If I have a <div> with a class of .main that I want to place into the second row, and the flexible column set to auto I would use the following CSS:

.content {
    -ms-grid-column: 3;
    -ms-grid-row: 2;
    -ms-grid-row-span: 1;
}

If you are old-school, you may already have realised that we are essentially creating an HTML table-like layout structure using CSS. I found the concept of a table the most helpful way to think about the grid layout module when trying to work out how to place elements.

Creating grid systems

As soon as I started to play with CSS3 grid layout, I wanted to see if I could use it to replicate a flexible grid system like this fluid 16-column 960 grid system.

I started out by defining a grid on my wrapper element, using fractions to make this grid fluid.

.wrapper {	 
    width: 90%;
    margin: 0 auto 0 auto;
    display: -ms-grid;
    -ms-grid-columns: 1fr (4.25fr 1fr)[16];
    -ms-grid-rows: (auto 20px)[24];
}

Like the 960 grid system I was using as an example, my grid starts with a gutter, followed by the first actual column, plus another gutter repeated sixteen times. What this means is that if I want to span two columns, as far as the grid layout module is concerned that is actually three columns: two wide columns, plus one gutter. So this needs to be accounted for when positioning items.

I created a CSS class for each positioning option: column position; rows position; and column span. For example:

.grid1 {-ms-grid-column: 2;} /* applying this class positions an item in the first column (the gutter is column 1) */
.grid2 {-ms-grid-column: 4;} /* 2nd column - gutter|column 1|gutter */
.grid3 {-ms-grid-column: 6;} /* 3rd column - gutter|column 1|gutter|column2|gutter */

.row1 {-ms-grid-row:1;}
.row2 {-ms-grid-row:3;}
.row3 {-ms-grid-row:5;}

.colspan1 {-ms-grid-column-span:1;}
.colspan2 {-ms-grid-column-span:3;}
.colspan3 {-ms-grid-column-span:5;}

I could then add multiple classes to each element to set the position on on the grid.



This then gives me a replica of the fluid grid using CSS3 grid layout. To see this working fire up IE10 and view Example 1.

This works, but…

This worked, but isn’t ideal. I considered not showing this stage of my experiment – however, I think it clearly shows how the grid layout module works and is a useful starting point. That said, it’s not an approach I would take in production. First, we have to add classes to our markup that tie an element to a position on the grid. This might not be too much of a problem if we are always going to maintain the sixteen-column grid, though, as I will show you that the real power of the grid layout module appears once you start to redefine the grid, using different grids based on media queries. If you drop to a six-column layout for small screens, positioning items into column 16 makes no sense any more.

Calculating grid position using LESS

As we’ve seen, if you want to use a grid with main columns and gutters, you have to take into account the spacing between columns as well as the actual columns. This means we have to do some calculating every time we place an item on the grid. In my example above I got around this by creating a CSS class for each position, allowing me to think in sixteen rather than thirty-two columns. But by using a CSS preprocessor, I can avoid using all the classes yet still think in main columns.

I’m using LESS for my example. My simple grid framework consists of one simple mixin.

.position(@column,@row,@colspan,@rowspan) {
    -ms-grid-column: @column*2;
    -ms-grid-row: @row*2-1;
    -ms-grid-column-span: @colspan*2-1;
    -ms-grid-row-span: @rowspan*2-1;
}

My mixin takes four parameters: column; row; colspan; and rowspan. So if I wanted to place an item on column four, row three, spanning two columns and one row, I would write the following CSS:

.box {
    .position(4,3,2,1);
}

The mixin would return:

.box {
    -ms-grid-column: 8;
    -ms-grid-row: 5;
    -ms-grid-column-span: 3;
    -ms-grid-row-span: 1;
}

This saves me some typing and some maths. I could also add other prefixed values into my mixin as other browsers started to add support.

We can see this in action creating a new grid. Instead of adding multiple classes to each element, I can add one class; that class uses the mixin to create the position. I have also played around with row spans using my mixin and you can see we end up with a quite complicated arrangement of boxes. Have a look at example two in IE10. I’ve used the JavaScript LESS parser so that you can view the actual LESS that I use. Note that I have needed to escape the -ms prefixed properties with ~"""" to get LESS to accept them.



This is looking better. I don’t have direct positioning information on each element in the markup, just a class name – I’ve used grid(x), but it could be something far more semantic. We can now take the example a step further and redefine the grid based on screen width.

Media queries and the grid

This example uses exactly the same markup as the previous example. However, we are now using media queries to detect screen width and redefine the grid using a different number of columns depending on that width.

I start out with a six-column grid, defining that on .wrapper, then setting where the different items sit on this grid:

.wrapper {	 
    width: 90%;
    margin: 0 auto 0 auto;
    display: ~""-ms-grid""; /* escaped for the LESS parser */
    -ms-grid-columns: ~""1fr (4.25fr 1fr)[6]""; /* escaped for the LESS parser */
    -ms-grid-rows: ~""(auto 20px)[40]""; /* escaped for the LESS parser */
}
.grid1 { .position(1,1,1,1); } 
.grid2 { .position(2,1,1,1); } 
/* ... see example for all declarations ... */



Using media queries, I redefine the grid to nine columns when we hit a minimum width of 700 pixels.

@media only screen and (min-width: 700px) {
.wrapper {
    -ms-grid-columns: ~""1fr (4.25fr 1fr)[9]"";
    -ms-grid-rows: ~""(auto 20px)[50]"";
}
.grid1 { .position(1,1,1,1); } 
.grid2 { .position(2,1,1,1); } 
/* ... */
}



Finally, we redefine the grid for 960 pixels, back to the sixteen-column grid we started out with.

@media only screen and (min-width:  940px) {
.wrapper {	 
    -ms-grid-columns:~"" 1fr (4.25fr 1fr)[16]"";
    -ms-grid-rows:~"" (auto 20px)[24]"";
}
.grid1 { .position(1,1,1,1); } 
.grid2 { .position(2,1,1,1); } 
/* ... */
}

If you view example three in Internet Explorer 10 you can see how the items reflow to fit the window size. You can also see, looking at the final set of blocks, that source order doesn’t matter. You can pick up a block from anywhere and place it in any position on the grid.

Laying out a simple website

So far, like a toddler on Christmas Day, we’ve been playing with boxes rather than thinking about what might be in them. So let’s take a quick look at a more realistic layout, in order to see why the CSS3 grid layout module can be really useful. At this time of year, I am very excited to get out of storage my collection of odd nativity sets, prompting my family to suggest I might want to open a museum. Should I ever do so, I’ll need a website, and here is an example layout.



As I am using CSS3 grid layout, I can order my source in a logical manner. In this example my document is as follows, though these elements could be in any order I please:

<div class=""wrapper"">
  <div class=""welcome"">
  ...
  </div>
  <article class=""main"">
  ...
  </article>
  <div class=""info"">
  ...
  </div>
  <div class=""ads"">
  ...
  </div>
</div>

For wide viewports I can use grid layout to create a sidebar, with the important information about opening times on the top righ,t with the ads displayed below it. This creates the layout shown in the screenshot above.

@media only screen and (min-width:  940px) {
  .wrapper {	 
    -ms-grid-columns:~"" 1fr (4.25fr 1fr)[16]"";
    -ms-grid-rows:~"" (auto 20px)[24]"";
  }
  .welcome {
    .position(1,1,12,1);
    padding: 0 5% 0 0;
  }
  .info {
    .position(13,1,4,1);
    border: 0;
    padding:0;
   }
  .main {
    .position(1,2,12,1);
    padding: 0 5% 0 0;
  }  
  .ads {
    .position(13,2,4,1);
    display: block;
    margin-left: 0;
  }
}

In a floated layout, a sidebar like this often ends up being placed under the main content at smaller screen widths. For my situation this is less than ideal. I want the important information about opening times to end up above the main article, and to push the ads below it. With grid layout I can easily achieve this at the smallest width .info ends up in row two and .ads in row five with the article between.

.wrapper {	 
  display: ~""-ms-grid"";
  -ms-grid-columns: ~""1fr (4.25fr 1fr)[4]"";
  -ms-grid-rows: ~""(auto 20px)[40]"";
}
.welcome {
    .position(1,1,4,1);
}
.info {
    .position(1,2,4,1);
    border: 4px solid #fff;
    padding: 10px;
}
.content {
    .position(1,3,4,5);
}
.main {
    .position(1,3,4,1);
}
.ads {
    .position(1,4,4,1);
}



Finally, as an extra tweak I add in a breakpoint at 600 pixels and nest a second grid on the ads area, arranging those three images into a row when they sit below the article at a screen width wider than the very narrow mobile width but still too narrow to support a sidebar. 

@media only screen and (min-width:  600px) {
  .ads {
    display: ~""-ms-grid"";
    -ms-grid-columns: ~""20px 1fr 20px 1fr 20px 1fr"";
    -ms-grid-rows: ~""1fr"";
    margin-left: -20px;
  }
  .ad:nth-child(1) {
    .position(1,1,1,1);
  }
  .ad:nth-child(2) {
    .position(2,1,1,1);
  }
  .ad:nth-child(3) {
    .position(3,1,1,1);
  }
}

View example four in Internet Explorer 10.



This is a very simple example to show how we can use CSS grid layout without needing to add a lot of classes to our document. It also demonstrates how we can mainpulate the content depending on the context in which the user is viewing it.

Layout, source order and the idea of content priority

CSS3 grid layout isn’t the only module that starts to move us away from the issue of visual layout being linked to source order. However, with good support in Internet Explorer 10, it is a nice way to start looking at how this might work. If you look at the grid layout module as something to be used in conjunction with the flexible box layout module and the very interesting CSS regions and exclusions specifications, we have, tantalizingly on the horizon, a powerful set of tools for layout.

I am particularly keen on the potential separation of source order from layout as it dovetails rather neatly into something I spend a lot of time thinking about. As a CMS developer, working on larger scale projects as well as our CMS product Perch, I am interested in how we better enable content editors to create content for the web. In particular, I search for better ways to help them create adaptive content; content that will work in a variety of contexts rather than being tied to one representation of that content.

If the concept of adaptive content is new to you, then Karen McGrane’s presentation Adapting Ourselves to Adaptive Content is the place to start. Karen talks about needing to think of content as chunks, that might be used in many different places, displayed differently depending on context.

I absolutely agree with Karen’s approach to content. We have always attempted to move content editors away from thinking about creating a page and previewing it on the desktop. However at some point content does need to be published as a page, or a collection of content if you prefer, and bits of that content have priority. Particularly in a small screen context, content gets linearized, we can only show so much at a time, and we need to make sure important content rises to the top. In the case of my example, I wanted to ensure that the address information was clearly visible without scrolling around too much. Dropping it with the entire sidebar to the bottom of the page would not have been so helpful, though neither would moving the whole sidebar to the top of the screen so a visitor had to scroll past advertising to get to the article.

If our layout is linked to our source order, then enabling the content editor to make decisions about priority is really hard. Only a system that can do some regeneration of the source order on the server-side – perhaps by way of multiple templates – can allow those kinds of decisions to be made. For larger systems this might be a possibility; for smaller ones, or when using an off-the-shelf CMS, it is less likely to be. Fortunately, any system that allows some form of custom field type can be used to pop a class on to an element, and with CSS grid layout that is all that is needed to be able to target that element and drop it into the right place when the content is viewed, be that on a desktop or a mobile device.

This approach can move us away from forcing editors to think visually. At the moment, I might have to explain to an editor that if a certain piece of content needs to come first when viewed on a mobile device, it needs to be placed in the sidebar area, tying it to a particular layout and design. I have to do this because we have to enforce fairly strict rules around source order to make the mechanics of the responsive design work. If I can instead advise an editor to flag important content as high priority in the CMS, then I can make decisions elsewhere as to how that is displayed, and we can maintain the visual hierarchy across all the different ways content might be rendered.

Why frustrate ourselves with specifications we can’t yet use in production?

The CSS3 grid layout specification is listed under the Exploring section of the list of current work of the CSS Working Group. While discussing a module at this stage might seem a bit pointless if we can’t use it in production work, there is a very real reason for doing so. If those of us who will ultimately be developing sites with these tools find out about them early enough, then we can start to give our feedback to the people responsible for the specification. There is information on the same page about how to get involved with the disussions.

So, if you have a bit of time this holiday season, why not have a play with the CSS3 grid layout module? I have outlined here some of my thoughts on how grid layout and other modules that separate layout from source order can be used in the work that I do. Likewise, wherever in the stack you work, playing with and thinking about new specifications means you can think about how you would use them to enhance your work. Spot a problem? Think that a change to the specification would improve things for a specific use case? Then you have something you could post to www-style to add to the discussion around this module.

All the examples are on CodePen so feel free to play around and fork them.",2012,Rachel Andrew,rachelandrew,2012-12-18T00:00:00+00:00,https://24ways.org/2012/css3-grid-layout/,code
89,"Direction, Distance and Destinations","With all these new smartphones in the hands of lost and confused owners, we need a better way to represent distances and directions to destinations. The immediate examples that jump to mind are augmented reality apps which let you see another world through your phone’s camera. While this is interesting, there is a simpler way: letting people know how far away they are and if they are getting warmer or colder. 

In the app world, you can easily tap into the phone’s array of sensors such as the GPS and compass, but what people rarely know is that you can do the same with HTML. The native versus web app debate will never subside, but at least we can show you how to replicate some of the functionality progressively in HTML and JavaScript.

In this tutorial, we’ll walk through how to create a simple webpage listing distances and directions of a few popular locations around the world. We’ll use JavaScript to access the device’s geolocation API and also attempt to access the compass to get a heading. Both of these APIs are documented, to be included in the W3C geolocation API specification, and can be used on both desktop and mobile devices today.

To get started, we need a list of a few locations around the world. I have chosen the highest mountain peak on each continent so you can see a diverse set of distances and directions. 


		
			Mountain 
			°Latitude 
			°Longitude 
		
		
			Kilimanjaro
			-3.075833
			37.353333
		
		
			Vinson Massif
			-78.525483
			-85.617147
		
		
			Puncak Jaya
			-4.078889
			137.158333
		
		
			Everest
			27.988056
			86.925278
		
		
			Elbrus
			43.355
			42.439167
		
		
			Mount McKinley
			63.0695
			-151.0074
		
		
			Aconcagua
			-32.653431
			-70.011083
		


Source: Wikipedia 

We can put those into an HTML list to be styled and accessed by JavaScript to create some distance and directions calculations.

The next thing we need to do is check to see if the browser and operating system have geolocation support. To do this we test to see if the function is available or not using a single JavaScript if statement.

<script>
// If this is true, then the method is supported and we can try to access the location
if (navigator.geolocation) {
	navigator.geolocation.getCurrentPosition(geo_success, geo_error);
}
</script>

The if statement will be false if geolocation support is not present, and then it is up to you to do something else instead as a fallback. For this example, we’ll do nothing since our page should work as is and only get progressively better if more functionality is available. 

The if statement will be true if there is support and therefore will continue inside the curly brackets to try to get the location. This should prompt the reader to accept or deny the request to get their location. If they say no, the second function callback is processed, in this case a function called geo_error; whereas if the location is available, it fires the geo_success function callback.

The function geo_error(){ } isn’t that exciting. You can handle this in any way you see fit. The success function is more interesting. We get a position object passed into the function which contains a series of exciting attributes, namely the latitude and longitude of the device’s current location.

function geo_success(position){
	gLat = position.coords.latitude;
	gLon = position.coords.longitude;
}

Now, in the variables gLat and gLon we have the user’s approximate geographical position. We can use this information to start to calculate some distances between where they are and all the destinations.

At the time of writing, you can also get position.coords.heading, but on Windows and iOS devices this returned NULL. In the future, if and when this is supported, this is also where you can easily grab the compass information.

Inside the geo_success function, we want to loop through the HTML to get all of the mountain peaks’ latitudes and longitudes and compute the distance.

...
$('.geo').each(function(){
	// Get the lat/lon from the HTML
	tLat = $(this).find('.lat').html()
	tLon = $(this).find('.lon').html()

	// compute the distances between the current location and this points location
	dist = distance(tLat,tLon,gLat,gLon);

	// set the return values into something useful
	d = parseInt(dist[0]*10)/10;
	a = parseFloat(dist[1]);

	// display the value in the HTML and style the arrow
	$(this).find('.distance').html(d+' km away');
	$(this).find('.direction').css('-webkit-transform','rotate(-' + a + 'deg)');

	// store the arc for later use if compass is available
	$(this).attr('data-arc',a);
}

In the variable d we have the distance between the current location and the location of the mountain peak based on the Haversine Formula. The variable a is the arc, which has a value from 0 to 359.99. This will be useful later if we have compass support. Given these two values we have a distance and a heading to style the HTML.

The next thing we want to do is check to see if the device has a compass and then get access to the the current heading. As we’ll see, there are several ways to do this, some of which work on certain devices but not others. The W3C geolocation spec says that, along with the coordinates, there are several other attributes: accuracy; altitude; and heading. Heading is the direction to true north, which is different than magnetic north! WebKit and Windows return NULL for the heading value, but WebKit has an experimental method to fetch the heading. If you get into accessing these sensors, you’ll have to try to catch a few of these methods to finally get a value. Assuming you do, we can move on to the more interesting display opportunities.

In an ideal world, this would succeed and set a variable we’ll call compassHeading to get a value between 0 and 359.99 degrees. Now we know which direction north is, we also know the direction relative to north of the path to our destination, so we can can subtract the two values to get an arrow to display on the screen. But we’re not finished yet: we also need to get the device’s orientation (landscape or portrait) and subtract the correct amount from the angle for the arrow. Once we have a value, we can use CSS to rotate the arrow the correct number of degrees.

-webkit-transform: rotate(-180deg)

Not all devices support a standard way to access compass information, so in the meantime we need to use a work around. On iOS, you can use the experimental event method e.webkitCompassHeading. We want the compass to update in real time as the device is moved around, so we’ll put this inside an event listener.

window.addEventListener('deviceorientation', function(e) {
	// Loop through all the locations on the page
	$('.geo').each(function(){
		// get the arc value from north we computed and stored earlier
		destination_arc = parseInt($(this).attr('data-arc'))
		compassHeading = e.webkitCompassHeading + window.orientation + destination_arc;
		// find the arrow element and rotate it accordingly
		$(this).find('.direction').css('-webkit-transform','rotate(-' + compassHeading + 'deg)');		
	}
}

As the device is rotated, the compass arrow will constantly be updated. If you want to see an example, you can have a look at this page which shows the distances to all the peaks on each continent.

With progressive enhancement, we slowly layer on additional functionality as we go. The reader will first see the list of locations with a latitude and longitude. If the device is capable and permissions allow, it will then compute the distance. If a compass is available, with the correct permissions it will then add the final layer which is direction.

You should consider this code a stub for your projects. If you are making a hyperlocal webpage with restaurant locations, for example, then consider adding these features. Knowing not only how far away a place is, but also the direction can be hugely important, and since the compass is always active, it acts as a guide to the location. 

Future developments

Improvements to this could include setting a timer and recalling the navigator.geolocation.getCurrentPosition() function and updating the distances. I chose very distant mountains so kilometres made sense, but you can divide again by 1,000 to convert to metres if you are dealing with much nearer places. Walking or driving would change the distances so the ability to refresh would be important. 

It is outside the scope of this article, but if you manage to get this HTML to work offline, then you can make a nice web app which sits on your devices’ homescreens and works even without an internet connection. This could be ideal for travellers in an unknown city looking for your destination. Just with offline storage, base64 encoding and data URIs, it is possible to embed plenty of design and functionality into a small offline webpage.

Now you know how to use JavaScript to look up a destination’s location and figure out the distance and direction – never get lost again.",2012,Brian Suda,briansuda,2012-12-19T00:00:00+00:00,https://24ways.org/2012/direction-distance-and-destinations/,code
87,Content Planning Demystified,"The first thing you learn as a junior editor is that you can’t do everything yourself. You must rely on someone else to do at least part of what must be done: the long-range planning, the initial drafting or shooting or recording, the editing, the production, the final polish. All of those pieces of work that belong to someone else take quite a lot of time — days, weeks, sometimes months. If you’re the sort of person who wrote college term papers the night before they were due, this can come as a bit of a shock. To my twenty-two-year-old self, it certainly did. 

It turns out that the only real way to avoid a trainwreck with editorial work is to get ahead of the trouble, line everything up carefully, and leave oodles of room for all the pieces to connect on time. The same is true of content strategy, content planning, and just about everything to do with content on the web, except for the writing itself — and that, too, usually takes far longer than anyone expects. If you’re not a professional editor and you suddenly find yourself dealing with content creation, you’re almost certainly going to underestimate the time and effort involved, or to skip something important in the planning process that pops up to bite you later. 

Without good content, it doesn’t matter how well designed or coded your web project is, because it won’t be doing the thing it’s meant to do. And even if content is far from your specialty, you may well end up being the only one willing to coordinate it far enough in advance to avoid a chaotic ending. Whether you’re hiring writers and editors for a big project, working with a small client, or coaxing some editorial help out of a co-worker, getting the planning work done correctly — and ahead of time — will allow you to orchestrate a glorious ballet of togetherness, instead of feverishly scraping together something to put on your site when the deadline looms. So get out the graph paper and the pocket protector, because we’re going to go Full Nerd on this problem.

Know your poison

Anyone who’s seen a project delayed for six months by content trouble, or derailed by content that’s bland and unhelpful, knows this stuff can make you feel like a dead sock. To get ahead of the problem, you’re going to have to learn to spot common problems and plan your way around them. On web projects without a dedicated editorial lead, you’re likely to encounter content that is:


	Useless – Content that doesn’t serve your readers’ needs in some way is pointless. And because it takes up your time and crowds out genuinely helpful things, it’s actually damaging. The logic is simple: you can make content that’s all about you, and that serves your stated messaging goals, but if no one is motivated to read it, it’s a waste of everyone’s time.
	Badly written – When you publish articles or instructions or other content that is too stiffly formal, overly wordy, hard to understand, offensive, unintentionally cheesy, or otherwise off in tone or style, you’re doing two things. First, you’re weakening the information you’re trying to convey by making it obscure or annoying. Second — and this one is even more damaging — you’re demonstrating bad taste. When you get the cultural elements of publishing wrong, you encourage your readers to believe that you either don’t understand them or don’t care about getting it wrong.
	Gooey – Content strategists have been talking about structured content (that’s chunks versus blobs) for years. If you’re publishing more than a few dozen pages without thinking through the structure of your content, you’re probably missing a chance to improve your long-term efficiency. If you’re publishing more than a couple of thousand pages without taking care of your content structure, you’re probably doing a lot more manual wrangling (or cumbersome CMS work) than you need to be, especially when it comes to cross-platform publishing.
	Unregulated – If you’re not tracking what works and what doesn’t — and especially if you don’t know what “works” means for your project or organization — you’re almost certainly getting worse results than you should be, for more work.
	Overabundant – As demonstrated by the cinnamon challenge, too much of a delicious thing can be a giant and publicly embarrassing disaster. For most projects and organizations, if you’re making more stuff than your readers can handle, or if you’re spreading your creative and editorial resources too thinly, that’s bad. Spammers, content farms, and barrel-bottom tabloids have their own special math, the side effects of which include insomnia, irritability, and crying in traffic while silently mouthing Wilson Phillips lyrics.



Prevent all preventable damage

Once you know what kind of trouble to look for, you can prevent a lot of it by doing some smart planning well before someone starts writing (or recording or shooting video).


	To prevent uselessness: Know your readers and decide what you’re trying to accomplish — with your website as a whole, and with each piece of content, always. Once you know what you’re trying to achieve, you can evaluate your work as you go to make sure that it’s actually doing the right thing. (I’ve written a lot more about this for A List Apart and in The Elements of Content Strategy.)
	To prevent bad writing: Establish a consistent and appropriate style using examples (and a style guide if you need one), designate an editor, hire good writers, and make time for quality control. Kate Kiefer’s style guide for MailChimp is a superb example of style-wrangling that everyone can use.
	To prevent repulsive goo: Give your content as much structure as possible, and know how structure relates to your entire publishing ecosystem, including all those mobile devices. Sara Wachter-Boettcher’s Content Everywhere and Karen McGrane’s Content Strategy for Mobile offer brilliant yet friendly introductions to the wide world of structured content.
	To prevent unregulated chaos: Measure everything that matters to your project, your client, your organization, and especially your readers — not generic measures of someone else’s success. Measure it all regularly. Be disciplined. Adjust at regular intervals. Rick Allen’s series on content strategy analytics is an excellent place to begin (part one; part two).
	To prevent overabundance: Stop trying to do everything and focus on giving your readers just a few things they want and genuinely need. Don’t establish a schedule your writers might not be able to keep, and focus on differentiating yourself with quality, not quantity. (And while you’re at it, scratch the auto-posting to social networks and the cross-posting between them. It’s about as engaging as an automated phone system.)


At a slightly higher level, pick the right content person (or team) for the work. If you really only need a few pages of copy, find a smart writer who does good work for multi-platform readers. If you’re slinging tens of thousands of pages of content, get someone with field experience in high-level editorial planning and the ability to turn blobs into chunks and melted goo into Legos. If you’re starting a project that involves making a lot of content over time, bring in someone with journalism experience (or get your client to do so). 

“But wait!” you may say. “I’m not hiring anyone. I have to do this all myself.” That’s not uncommon at all. The bad news is, you have to learn a bunch of stuff. The good news is, you get to learn a bunch of awesome stuff. Figure out what the project needs, just as though you were going to hire someone, and then give yourself time to get up to speed. If it’s a really complicated project, you’re probably going to have trouble unless you eventually get professional help. But if it’s small and you can do it in steps, you can certainly do much better by giving yourself a plan and working on the things that matter most.


Plan for the marathon, not the sprint

Launching with awesome content is a tiny fraction of a victory, which is why it’s so important that your content not be gooey or unregulated. It also means that if you don’t plan for a realistic publication schedule, you are going to slam into reality in a really unpleasant way not too long after you’ve begun. If you’re asking people to make words (or videos or whatever) for you, they’re going to have to do less of something else, so plan for that beforehand. 

And while you’re at it, unless publishing is your core business, ditch the feed-the-beast plan that leads to fluffy blog posts and spiritless, unhelpful social media content. It’s antisocial for your reading community, offers short-term gains at best, and will burn you out or lower your standards until you don’t even know you’re doing lousy work. Good content is expensive, no matter how you do it, but spreading yourself too thin is a much worse investment than doing a smaller thing well and gradually building up a body of superb content that people want to share and keep and return to.",2012,Erin Kissane,erinkissane,2012-12-20T00:00:00+00:00,https://24ways.org/2012/content-planning-demystified/,content
91,Infinite Canvas: Moving Beyond the Page,"Remember Web 2.0? I do. In fact, that phrase neatly bifurcates my life on the internet. Pre-2.0, I was occupied by chatting on AOL and eventually by learning HTML so I could build sites on Geocities. Around 2002, however, I saw a WYSIWYG demo in Dreamweaver. The instructor was dragging boxes and images around a canvas. With a few clicks he was able to build a dynamic, single-page interface. Coming from the world of tables and inline HTML styles, I was stunned.

As I entered college the next year, the web was blossoming: broadband, Wi-Fi, mobile (proud PDA owner, right here), CSS, Ajax, Bloglines, Gmail and, soon, Google Maps. I was a technology fanatic and a hobbyist web developer. For me, the web had long been informational. It was now rapidly becoming something else, something more: sophisticated, presentational, actionable.

In 2003 we watched as the internet changed. The predominant theme of those early Web 2.0 years was the withering of Internet Explorer 6 and the triumph of web standards. Upon cresting that mountain, we looked around and collectively breathed the rarefied air of pristine HMTL and CSS, uncontaminated by toxic hacks and forks – only to immediately begin hurtling down the other side at what is, frankly, terrifying speed.

Ten years later, we are still riding that rocket. Our days (and nights) are spent cramming for exams on CSS3 and RWD and Sass and RESS. We are the proud, frazzled owners of tiny pocket computers that annihilate the best laptops we could have imagined, and the architects of websites that are no longer restricted to big screens nor even segregated by device. We dragoon our sites into working any time, anywhere. At this point, we can hardly ask the spec developers to slow down to allow us to catch our breath, nor should we. It is, without a doubt, a most wonderful time to be a web developer.

But despite the newfound luxury of rounded corners, gradients, embeddable fonts, low-level graphics APIs, and, glory be, shadows, the canyon between HTML and native appears to be as wide as ever. The improvements in HTML and CSS have, for the most part, been conveniences rather than fundamental shifts. What I’d like to do now, if you’ll allow me, is outline just a few of the remaining gaps that continue to separate web sites and applications from their native companions.

What I’d like for Christmas

There is one irritant which is the grandfather of them all, the one from which all others flow and have their being, and it is, simply, the page refresh. That’s right, the foundational principle of the web is our single greatest foe. To paraphrase a patron saint of designers everywhere, if you see a page refresh, we blew it.

The page refresh brings with it, of course, many noble and lovely benefits: addressability, for one; and pagination, for another. (See also caching, resource loading, and probably half a dozen others.) Still, those concerns can be answered (and arguably answered more compellingly) by replacing the weary page with the young and hearty document. Flash may be dead, but it has many lessons yet to bequeath.

Preparing a single document when the site loads allows us to engage the visitor in a smooth and engrossing experience. We have long known this, of course. Twitter was not the first to attempt, via JavaScript, to envelop the user in a single-page application, nor the first to abandon it. Our shared task is to move those technologies down the stack, to make them more primitive, so that the next Twitter can be built with the most basic combination of HTML and CSS rather than relying on complicated, slow, and unreliable scripted solutions.

So, let’s take a look at what we can do, right now, that we might have a better idea of where our current tools fall short.

A print magazine in HTML clothing

Like many others, I suspect, one of my earliest experiences with publishing was laying out newsletters and newspapers on a computer for print. If you’ve ever used InDesign or Quark or even Microsoft Publisher, you’ll remember reflowing content from page to page. The advent of the internet signaled, in many ways, the abandonment of that model. Articles were no longer constrained by the physical limitations of paper. In shedding our chains, however, it is arguable that we’ve lost something useful. We had a self-contained and complete package, a closed loop. It was a thing that could be handled and finished, and doing so provided a sense of accomplishment that our modern, infinitely scrolling, ever-fractal web of content has stolen.

For our purposes today, we will treat 24 ways as the online equivalent of that newspaper or magazine. A single year’s worth of articles could easily be considered an issue. Right now, navigating between articles means clicking on the article you’d like to view and being taken to that specific address via a page reload. If Drew wanted to, it wouldn’t be difficult to update the page in place (via JavaScript) and change the address (again via JavaScript with the History API) to reflect the new content found at the new location. But what if Drew wanted to do that without  JavaScript? And what if he wanted the site to not merely load the content but actually whisk you along the page in a compelling and delightful way, à la the Mag+ demo we all saw a few years ago when the iPad was first introduced? Uh, no.

We’re all familiar with websites that have attempted to go beyond the page by weaving many chunks of content together into a large document and for good reason. There is tremendous appeal in opening and exploring the canvas beyond the edges of our screens.

In one rather straightforward example from last year, Mozilla contacted Full Stop to build a website promoting Aza Raskin’s proposal for a set of Creative Commons-style privacy icons. Like a lot of the sites we build (including our own), the amount of information we were presenting was minimal. In these instances, we encourage our clients to consider including everything on a single page. The result was a horizontally driven site that was, if not whimsical, at least clever and attractive to the intended audience. An experience that is taken for granted when using device-native technology is utterly, maddeningly impossible to replicate on the web without jumping through JavaScript hoops.

In another, more complex example, we again had the pleasure of working with Aza earlier this year, this time on a redesign of the Massive Health website. Our assignment was to design and build a site that communicated Massive’s commitment to modern personal health. The site had to be visually and interactively stunning while maintaining a usable and clear interface for the casual visitor. Our solution was to extend the infinite company logo into a ribbon that carried the visitor through the site narrative. It also meant we’d be asking the browser to accommodate something it was never designed to handle: a non-linear design. (Be sure to play around. There’s a lot going on under the hood. We were also this close to a ZUI, if WebKit didn’t freak out when pages were scaled beyond 10×.) Despite the apparent and deliberate design simplicity, the techniques necessary to implement it are anything but. From updating the URL to moving the visitor from section to section, we’re firmly in JavaScript territory. And that’s a shame.

What can we do?

We might not be able to specify these layouts in HTML and CSS just yet, but that doesn’t mean we can’t learn a few new tricks while we wait. Let’s see how close we can come to recreating the privacy icons design, the Massive design, or the Mag+ design without resorting to JavaScript.

A horizontally paginated site

The first thing we’re going to need is the concept of a page within our HTML document. Using plain old HTML and CSS, we can stack a series of <div>s sideways (with a little assist from our new friend, the viewport-width unit, not that he was strictly necessary). All we need to know is how many pages we have. (And, boy, wouldn’t it be nice to be able to know that without having to predetermine it or use JavaScript?)

.window {
overflow: hidden;
  width: 100%;
}
.pages {
  width: 200vw;
}
.page {
  float: left;
  overflow: hidden;
  width: 100vw;
}

If you look carefully, you’ll see that the conceit we’ll use in the rest of the demos is in place. Despite the document containing multiple pages, only one is visible at any given time. This allows us to keep the user focused on the task (or content) at hand.

By the way, you’ll need to use a modern, WebKit-based browser for these demos. I recommend downloading the WebKit nightly builds, Chrome Canary, or being comfortable with setting flags in Chrome.

A horizontally paginated site, with transitions

Ah, here’s the rub. We have functional navigation, but precious few cues for the user. It’s not much good shoving the visitor around various parts of the document if they don’t get the pleasant whooshing experience of the journey. You might be thinking, what about that new CSS selector, target-something…? Well, my friend, you’re on the right track. Let’s test it. We’re going to need to use a bit of sleight of hand. While we’d like to simply offset the containing element by the number of pages we’re moving (like we did on Massive), CSS alone can’t give us that information, and that means we’re going to need to fake it by expanding and collapsing pages as you navigate. Here are the bits we’re going to need:

.page {
  -webkit-transition: width 1s; // Naturally you're going to want to include all the relevant prefixes here
  float: left;
  left: 0;
  overflow: hidden;
  position: relative;
  width: 100vw;
}
.page:not(:target) {
  width: 0;
}

Ah, but we’re not fooling anyone with that trick. As soon as you move beyond a single page, the visitor’s disbelief comes tumbling down when the linear page transitions are unaffected by the distance the pages are allegedly traveling. And you may have already noticed an even more fatal flaw: I secretly linked you to the first page rather than the unadorned URL. If you visit the same page with no URL fragment, you get a blank screen. Sure, we could force a redirect with some server-side trickery, but that feels like cheating. Perhaps if we had the CSS4 subject selector we could apply styles to the parent based on the child being targeted by the URL. We might also need a few more abilities, like determining the total number of pages and having relative sibling selectors (e.g. nth-sibling), but we’d sure be a lot closer.

A horizontally paginated site, with transitions – no cheating

Well, what other cards can we play? How about the checkbox hack? Sure, it’s a garish trick, but it might be the best we can do today. Check it out. 

label {
  cursor: pointer;
}
input {
 display: none;
}
input:not(:checked) + .page {
  max-height: 100vh;
  width: 0;
}

Finally, we can see the first page thanks to the state we are able to set on the appropriate radio button. Of course, now we don’t have URLs, so maybe this isn’t a winning plan after all. While our HTML and CSS toolkit may feel primitive at the moment, we certainly don’t want to sacrifice the addressability of the web. If there’s one bedrock principle, that’s it.

A horizontally paginated site, with transitions – no cheating and a gorgeous homepage

Gorgeous may not be the right word, but our little magazine is finally shaping up. Thanks to the CSS regions spec, we’ve got an exciting new power, the ability to begin an article in one place and bend it to our will. (Remember, your everyday browser isn’t going to work for these demos. Try the WebKit nightly build to see what we’re talking about.) As with the rest of the examples, we’re clearly abusing these features. Off-canvas layouts (you can thank Luke Wroblewski for the name) are simply not considered to be normal patterns… yet.

Here’s a quick look at what’s going on:

.excerpt-container {
  float: left;
  padding: 2em;
  position: relative;
  width: 100%;
}
.excerpt {
  height: 16em;
}
.excerpt_name_article-1,
.page-1 .article-flow-region {
  -webkit-flow-from: article-1;
}
.article-content_for_article-1 {
  -webkit-flow-into: article-1;
}

The regions pattern is comprised of at least three components: a beginning; an ending; and a source. Using CSS, we’re able to define specific elements that should be available for the content to flow through. If magazine-style layouts are something you’re interested in learning more about (and you should be), be sure to check out the great work Adobe has been doing.

Looking forward, and backward

As designers, builders, and consumers of the web, we share a desire to see the usability and enjoyability of websites continue to rise. We are incredibly lucky to be working in a time when a three-month-old website can be laughably outdated. Our goal ought to be to improve upon both the weaknesses and the strengths of the web platform. We seek not only smoother transitions and larger canvases, but fine-grained addressability. Our URLs should point directly and unambiguously to specific content elements, be they pages, sections, paragraphs or words. Moreover, off-screen design patterns are essential to accommodating and empowering the multitude of devices we use to access the web. We should express the desire that interpage links take advantage of the CSS transitions which have been put to such good effect in every other aspect of our designs. Transitions aren’t just nice to have, they’re table stakes in the highly competitive world of native applications. 

The tools and technologies we have right now allow us to create smart, beautiful, useful webpages. With a little help, we can begin removing the seams and sutures that bind the web to an earlier, less sophisticated generation.",2012,Nathan Peretic,nathanperetic,2012-12-21T00:00:00+00:00,https://24ways.org/2012/infinite-canvas-moving-beyond-the-page/,code
96,Unwrapping the Wii U Browser,"The Wii U was released on 18 November 2012 in the US, and 30 November in the UK. It’s the first eighth generation home console, the first mainstream second-screen device, and it has some really impressive browser specs.

Consoles are not just for games now: they’re marketed as complete entertainment solutions. Internet connectivity and browser functionality have gone from a nice-to-have feature in game consoles to a selling point. In Nintendo’s case, they see it as a challenge to design an experience that’s better than browsing on a desktop.


	Let’s make a browser that users can use on a daily basis, something that can really handle everything we’ve come to expect from a browser and do it more naturally.
Sasaki – Iwata Asks on Nintendo.com


With 11% of people using console browsers to visit websites, it’s important to consider these devices right from the start of projects. Browsing the web on a TV or handheld console is a very different experience to browsing on a desktop or a mobile phone, and has many usability implications.

Console browser testing

When I’m testing a console browser, one of the first things I do is run Niels Leenheer’s HTML5 test and Lea Verou’s CSS3 test. I use these benchmarks as a rough comparison of the standards each browser supports.

In October, IE9 came out for the Xbox 360, scoring 120/500 in the HTML5 test and 32% in the CSS3 test. The PS Vita also had an update to its browser in recent weeks, jumping from 58/500 to 243/500 in the HTML5 test, and 32% to 55% in the CSS3 test. Manufacturers have been stepping up their game, trying to make their browsing experiences better.

To give you an idea of how the Wii U currently compares to other devices, here are the test results of the other TV consoles I’ve tested. I’ve written more in-depth notes on TV and portable console browsers separately.


Year of releaseHTML5 scoreCSS3 scoreNotes
Wii U2012258/50048%Runs a Netfront browser (WebKit).
Wii200689/500Wouldn’t runRuns an Opera browser.
PS3200668/50038%Runs a Netfront browser (WebKit).
Xbox 3602005120/50032%A browser for the Xbox (IE9) was only recently released in October 2012. The Kinect provides voice and gesture support. There’s also SmartGlass, a second-screen app for platforms including Android and iOS.


The Wii U browser is Nintendo’s fifth attempt at a console browser. Based on these tests, it’s already looking promising.

Why console browsers used to suck

It takes a lot of system memory to run a good browser, and the problem of older consoles is that they don’t have much memory available. The original Nintendo DS needs a memory expansion pack just to run the browser, because the 4MB it has on board isn’t enough. I noticed that even on newer devices, some sites fail to load because the system runs out of memory.

The Wii came out six years ago with an Opera browser. Still being used today and with such low resources available, the latest browser features can’t reasonably be supported. There’s also pressure to add features such as tabs, and enable gamers to use the browser while a game is paused. Nintendo’s browser team have the advantage of higher specs to play with on their new console (1GB of memory dedicated to games, 1GB for the system), which makes it easier to support the latest standards. But it’s still a challenge to fit everything in.


	…even though we have more memory, the amount of memory we can use for the browser is limited compared to a PC, so we’ve worked in ways that efficiently allocates the available memory per tab. To work on this, the experience working on the browser for the Nintendo 3DS system under a limited memory constraint helped us greatly.
Sasaki – Iwata Asks on Nintendo.com


In the box

The Wii U consists of a console unit which plugs into a TV (the first to support HD), and a wireless controller known as a gamepad. The gamepad is a lot bigger than typical TV console controllers, and it has a touchscreen on the front. The touchscreen is resistive, responding to pressure rather than electrical current. It’s intended to be used with a stylus (provided) but fingers can be used.

It might look a bit like one, but the gamepad isn’t a portable console designed to be taken out like the PS Vita. The gamepad can be used as a standalone screen with the TV switched off, as long as it’s within range of the console unit – it basically piggybacks off it.



It’s surprisingly lightweight for its size. It has a wealth of detectors including 9-axis control. Sensors wake the device from sleep when it’s picked up. There’s also a camera on the front, and a headphone port and speakers, with audio coming through both the TV and the gamepad giving a surround sound feel.

Up to six tabs can be opened at once, and the browser can be used while games are paused. There’s a really nice little feature here – the current game’s name is saved as a search option, so it’s really quick to look up contextual content such as walk-throughs.

Controls

Only one gamepad can be used to control the browser, but if there are Wiimotes connected, they can be used as pointers. This doesn’t let the user do anything except point (they each get a little hand icon with a number on it displayed on the screen), but it’s interesting that multiple people can be interacting with a site at once.



See a bigger version

The gamepad can also be used as a simple TV remote control, with basic functions such as bringing up the programme guide, adjusting volume and changing channel. I found the simplified interface much more usable than a full-featured remote control.



I’m used to scrolling being sluggish on consoles, but the Wii U feels almost as snappy as a desktop browser. Sites load considerably faster compared with others I’ve tested.

Tilt-scroll

Holding down ZL and ZR while tilting the screen activates an Instapaper-style tilt to scroll for going up and down the page quickly, useful for navigating very long pages.

Second screen

The TV mirrors most of what’s on the gamepad, although the TV screen just displays the contents of the browser window, while the gamepad displays the site along with the browser toolbar.

When the user with the gamepad is typing, the keyboard is hidden from the TV screen – there’s just a bit of text at the top indicating what’s happening on the gamepad.

Pressing X draws an on-screen curtain over the TV, hiding the content that’s on the gamepad from the TV. Pressing X again opens the curtains, revealing what’s on the gamepad. Holding the button down plays a drumroll before it’s released and the curtains are opened. I can imagine this being used in meetings as a fun presentation tool.




	In a sense, browsing is a personal activity, but you get the idea that people will be coming and going through the room. When I first saw the curtain function, it made a huge impression on me. I walked around with it all over the company saying, “They’ve really come up with something amazing!”
Iwata – Iwata Asks on Nintendo.com


Text

Writing text

Unlike the capacitive screens on smartphones, the Wii U’s resistive screen needs to be pressed harder than you’re probably used to for registering a touch event. The gamepad screen is big, which makes it much easier to type on this device than other handheld consoles, even without the stylus. It’s still more fiddly than a full-sized keyboard though. When you’re designing forms, consider the extra difficulty console users experience.



Although TV screens are physically big, they are typically viewed from further away than desktop screens. This makes readability an issue, so Nintendo have provided not one, but four ways to zoom in and out:


	Double-tapping on the screen.
	Tapping the on-screen zoom icons in the browser toolbar.
	Pressing the + and - buttons on the device.
	Moving the right analogue stick up and down.


As well as making it easy to zoom in and out, Nintendo have done a few other things to improve the reading experience on the TV.

System font

One thing you’ll notice pretty quickly is that the browser lacks all the fonts we’re used to falling back to. Serif fonts are replaced with the system’s sans-serif font. I couldn’t get Typekit’s font loading method to work but Fontdeck, which works slightly differently, does display custom fonts.

 The system font has been optimised for reading at a distance and is easy to distinguish because the lowercase e has a quirky little tilt.

Don’t lose :focus

Using the D-pad to navigate is similar to using a keyboard. Individual links are focused on, with a blue outline drawn around them.

The recently redesigned An Event Apart site is an example that improves the experience for keyboard and D-pad users. They’ve added a yellow background colour to links on focus. It feels nicer than the default blue outline on its own.



Media

This year, television overtook PCs as the primary way to watch online video content. TV is the natural environment for video, and 42% of online TVs in the US are connected to the internet via a console. Unfortunately, the <video> tag isn’t supported in most console browsers, and those that have Flash installed often have such an old version that the video won’t play.

I suspect this has been a big driver in getting console browsers to support web standards. The Wii U is designed with video content in mind. It doesn’t support Flash but it does support the HTML5 <video> tag.

Some video formats can’t be played, but those that are supported bring up an optimised interface with a custom scrub bar. This is where the device switches from mirroring the TV to being a second screen. The full-screen video is displayed on the TV, and the interface on the gamepad.

The really clever bit is that while a video is playing, the gamepad user can keep the video playing on the TV screen while searching for another video or browsing the web. This is the same for images too.

On the left, the video is being shown full-screen on the TV and gamepad. Only the gamepad gets the scrub bar. Clicking the slide up/down button (circled) lets the gamepad user browse the web while the video on the TV continues to play full-screen, as shown in the image on the right.

There’s support for SVG images, and they look great on a high-definition TV screen. However, there’s currently no way to save or download files.

Preparing for console users

I wasn’t expecting to be quite as impressed as I am by this browser. It’s encouraging to see console makers investing time into improving the experience as well as the standards support. In the same way there was an explosion in mobile browser use as the experience got better, I’m sure we’ll see the same with console browsers as the experience improves.

The value of detection

Consoles offer a range of inputs including gesture, voice and controller buttons. That means we have to think about more diverse methods of input than just touch and click.

This is where I could tell you to add some detection methods such as user agent string sniffing to target a different experience for console users. But the majority of the time, that really isn’t necessary. TV console browsers are getting a lot better at compensating for the living room environment, and they’re designed to work with websites that haven’t been optimised for this context.

Rather than tighten our grip on optimising experiences for every device out there, we’ve got to be pragmatic. There are so many new devices coming out every week, our designs need to be future-proof rather than fixed to a particular device in time.

Even fuzzy device detection isn’t reliable – the PS Vita declares itself to be mobile, a mobile device and a Kindle Fire tablet, while the two DS devices state they’re neither mobile nor mobile phones nor tablets, but computers. They’re weird outliers, but they’re still important devices to consider.

Thinking broadly about how our designs will be interacted with and viewed on a TV screen can help improve that experience for everyone. This is about accessibility. Considering how someone uses a site with a D-pad, we can improve the experience for keyboard users. When we think about colour contrast and text legibility on TV screens, we can apply that for anyone who reads content on the web. So why just offer this to the TV users?

Playing with the browser


	…we want to prove to them through this Wii U Internet Browser that browsing itself can be an entertainment.
Iwata – Iwata Asks on Nintendo.com


Although I’m cautious about designing experiences for specific devices, it’s fun to experiment with the technology available. Nintendo have promised web developers access to the Wii U’s buttons and sensors. There’s already some JavaScript documentation, and a demo for you to try.

If you’re interested in making your own games, thanks to web standards, a lot of HTML5 games work already on the device. Matt Hackett wrote up his experience of testing the game he built, and he talks about some of features the browser lacks. There’s certainly an incentive there for console manufacturers to improve their HTML5 support so more games can be played in their browser.

What excites me about consoles is that it’s like looking at what might be available to us in future browsers. As well as thinking about how our sites work on small screens, we should also consider big screens. We’re already figuring out how images should work at different screen widths and connection speeds, but we’ve also got some interesting challenges ahead of us catering for second screen experiences and 3D-enabled devices. 

So, this Christmas, if you’re huddled round the game console or a smart TV, give the browser in it a try.",2012,Anna Debenham,annadebenham,2012-12-22T00:00:00+00:00,https://24ways.org/2012/unwrapping-the-wii-u-browser/,ux
90,Monkey Business,"“Too expensive.” “Over-priced.” “A bit rich.”

They all mean the same thing.

When you say that something’s too expensive, you’re doing much more than commenting on a price. You’re questioning the explicit or implicit value of a product or a service. You’re asking, “Will I get out of it what you want me to pay for it?” You’re questioning the competency, judgement and possibly even integrity of the individual or company that gave you that price, even though you don’t realise it. You might not be saying it explicitly, but what you’re implying is, “Have you made a mistake?”, “Am I getting the best deal?”, “Are you being honest with me?”, “Could I get this cheaper?”

Finally, you’re being dishonest, because deep down you know all too well that there’s no such thing as too expensive. 

Why? 

It doesn’t matter what you’re questioning the price of. It could be a product, a service or the cost of an hour, day or week of someone’s time. Whatever you’re buying, too expensive is always an excuse. Saying it shifts acceptability of a price back to the person who gave it. What you should say, but are too afraid to admit, is:


	“It’s more money than I wanted to pay.”
	“It’s more than I estimated it would cost.”
	“It’s more than I can afford.”


Everyone who’s given a price for a product or service will have been told at some point that it’s too expensive. It’s never comfortable to hear that. Thoughts come thick and fast: “What do I do?” “How do I react?” “Do I really want the business?” “Am I prepared to negotiate?” “How much am I willing to compromise?”

It’s easy to be defensive when someone questions a price, but before you react, stay calm and remember that if someone says what you’re offering is too expensive, they’re saying more about themselves and their situation than they are about your price. Learn to read that situation and how to follow up with the right questions.

Imagine you’ve quoted someone for a week of your time. “That’s too expensive,” they respond. How should you handle that? Think about what they might otherwise be saying.



“It’s more money than I want to pay” may mean that they don’t understand the value of your service. How could you respond?

Start by asking what similar projects they’ve worked on and the type of people they worked with. Find out what they paid and what they got for their money, because it’s possible what you offer is different from what they had before. Ask if they saw a return on that previous investment. Maybe their problem isn’t with your headline price, but the value they think they’ll receive. Put the emphasis on value and shift the conversation to what they’ll gain, rather than what they’ll spend.

It’s also possible they can’t distinguish your service from those of your competitors, so now would be a great time to explain the differences. Do you work faster? Explain how that could help them launch faster, get customers faster, make money faster. Do you include more? Emphasise that, and how unique the experience of working with you will be.



“It’s more than I estimated it would cost” could mean that your customer hasn’t done their research properly. You’d never suggest that to them, of course, but you should ask how they’ve arrived at their estimate. Did they base it on work they’ve purchased previously? How long ago was that? Does it come from comparable work or from a different sector?

Help your customer by explaining how you arrived at your estimate. Break down each element and while you’re doing that, emphasise the parts of your process that you know will appeal to them. If you know that they’ve had difficulty with something in the past, explain how your approach will benefit them. People almost always value a positive experience more than the money they’ll save.



“It’s more than I can afford” could mean they can’t afford what you offer at all, but it could also mean they can’t afford it right now or all at once. So ask if they could afford what you’re asking if they spread payment over a longer period? Ask, “Would that mean you’ll give me the business?”

It’s possible they’re asking for too much for what they can afford to pay. Will they compromise? Can you reach an agreement on something less? Ask, “If we can agree what’s in and what’s out, will you give me the business?”

What can they afford? When you know, you’re in a good position to decide if the deal makes good business sense, for both of you. Ask, “If I can match that price, will you give me the business?”

There’s no such thing as “a bit rich”, only ways for you to get to know your customer better. There’s no such thing as “over-priced”, only opportunities for you to explain yourself better. You should relish those opportunities. There’s really also no such thing as “too expensive”, just ways to set the tone for your relationship and help you develop that relationship to a point where money will be less of a deciding factor.

Unfinished Business

Join me and my co-host Anna Debenham next year for Unfinished Business, a new discussion show about the business end of working in web, design and creative industries.",2012,Andy Clarke,andyclarke,2012-12-23T00:00:00+00:00,https://24ways.org/2012/monkey-business/,business
81,Science!,"Sometimes we want to capture people’s attention at a glance to communicate something fast. At other times we want to have the interface fade away into the background, letting people paint pictures in their minds with our words (if you’ll forgive a little flowery festive flourish).

I tend to distinguish between these two broad objectives as designing for impact on the one hand, and designing for immersion on the other. What defines them is interruption. Impact needs an attention-grabbing interruption. Immersion requires us to remove interruption from the interface. Careful design deliberately interrupts but doesn’t accidentally disrupt. If that seems to make sense to you, then you’ll find the following snippets of science as useful as I did.

Saccades and fixations

As you’re reading this your eyes are skipping along the lines in tiny jumps. During each jump everything is blurred. Each jump ends in a small pause so your brain can take a snapshot of the letters. It arranges them into words, and then parses out the meaning — fast — in around a quarter of a second.

The jumps are called saccades. The pauses are called fixations. Sometimes we take regressive saccades, skipping back to reread. There’s a simple example in the excellent little book, Detail in Typography, by Jost Hochuli.



If you want to explore the science of reading in much more depth, I recommend the excellent paper, “The Science of Word Recognition”, by Dr Kevin Larson of Microsoft.

To design for legibility and readability is to design for saccades and fixations. It’s the craft of making it easy for people’s brains to extract meaning, using techniques like good contrast, font size, spacing and structure, and only interrupting the reading experience deliberately.

Scan paths

At some point when visiting 24 ways you probably scanned the screen to get orientated. The journey your eyes took is known as a scan path. Scan paths are made up of saccades and fixations. Right now you’re following a scan path as you read, along one line, and down to the next. This is a map of the scan paths found by Olivier Le Meur from observing people looking at Rembrandt’s Leçon d’anatomie:



For websites, the scan path is a little different. This is an aggregate scan path of Google from LC Technologies:



The average shape of a website scan path becomes clearer in this average scan path taken by forty-six people during research by the Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools:



Just like when we read text arranged left to right in a vertical column, scan paths follow a roughly Z-shaped pattern from the top left to bottom right. Sometimes we skip back to reread a word or sentence, or glance again at a specific element, but the Z-shaped scan path persists.

Designing for scan paths is to organise content to help people move through an interface to get orientated, and to read.

The elements that are important enough to need impact must interrupt the scan path and clearly call attention to themselves. However, they don’t always need to clip people round the ear from multiple directions at once to get attention. It helps to list elements by importance. That gives us an interruption hierarchy to work with. Elements can then interrupt the design with degrees of contrast to the rest of the content using either positioning, treatment, or both. Ta-da! Impact achieved, but gently. No clips round the ear required.

Swinging mood

Human beings are resilient. Among the immersion and occasional interruptions, we even like a little disruption, especially if it’s absurd and funny. The Ling’s Cars website proves it. In fact, we’re so resilient that we can work around all kinds of mayhem to get a seemingly simple task done.

In one study, “The Aesthetics of Reading” (PDF, 480Kb), Dr Kevin Larson of Microsoft and Dr Rosalind Picard of MIT explored the effect of good typography on mood. Two versions of the New Yorker ePeriodical were created. One was typeset well and the other poorly.



They engaged twenty volunteers — half male, half female — and showed the good version to half of the participants. The other half saw the poor version.

The good doctors found that, “there are important differences between good and poor typography that appear to have little effect on common performance measures such as reading speed and comprehension.” In short, good typography didn’t help people read faster or comprehend better.

Oh. On the face of it that seems to invalidate what we designers do. Hold your horses, though! They also found that “the participants who received the good typography performed better on relative subjective duration and on certain cognitive tasks”, and that “good typography induces a good mood.”

This means that even though there were no actual differences in reading speed and comprehension, the people who read the version with good typography thought that it took less time to read, and were induced into a good mood by doing so. Not only that, but by being in a good mood, people were more capable of completing creative tasks faster.

That was a revelation to me. It means that the study showed there is a positive, measurable, emotional and perceptual benefit to good typography and design. To paraphrase: time and tasks fly when you’re having fun!



Source: Nationaal Archief of the Netherlands: Cheering man after the first goal, Netherlands vs. Belgium, Amsterdam, 1931.

So, among all my talk of saccades, fixations, scan paths and typesetting, there is science, and the science helps us qualify our design decisions when we need to, and do our jobs better. The science helps us understand how people will interact with our work, and what the actual benefits are for them, and the products or organisations we serve. Good design equals a subjectively quicker experience, a good mood, objectively faster completion of tasks, and happiness for everyone. Thank you, science!",2012,Jon Tan,jontan,2012-12-24T00:00:00+00:00,https://24ways.org/2012/science/,design
16,URL Rewriting for the Fearful,"I think it was Marilyn Monroe who said, “If you can’t handle me at my worst, please just fix these rewrite rules, I’m getting an internal server error.” Even the blonde bombshell hated configuring URL rewrites on her website, and I think most of us know where she was coming from.

The majority of website projects I work on require some amount of URL rewriting, and I find it mildly enjoyable — I quite like a good rewrite rule. I suspect you may not share my glee, so in this article we’re going to go back to basics to try to make the whole rigmarole more understandable.

When we think about URL rewriting, usually that means adding some rules to an .htaccess file for an Apache web server. As that’s the most common case, that’s what I’ll be sticking to here. If you work with a different server, there’s often documentation specifically for translating from Apache’s mod_rewrite rules. I even found an automatic converter for nginx.

This isn’t going to be a comprehensive guide to every URL rewriting problem you might ever have. That would take us until Christmas. If you consider yourself a trial-and-error dabbler in the HTTP 500-infested waters of URL rewriting, then hopefully this will provide a little bit more of a basis to help you figure out what you’re doing. If you’ve ever found yourself staring at the white screen of death after screwing up your .htaccess file, don’t worry. As Michael Jackson once insipidly whined, you are not alone.

The basics

Rewrite rules form part of the Apache web server’s configuration for a website, and can be placed in a number of different locations as part of your virtual host configuration. By far the simplest and most portable option is to use an .htaccess file in your website root. Provided your server has mod_rewrite available, all you need to do to kick things off in your .htaccess file is:

RewriteEngine on

The general formula for a rewrite rule is:

RewriteRule URL/to/match URL/to/use/if/it/matches [options]

When we talk about URL rewriting, we’re normally talking about one of two things: redirecting the browser to a different URL; or rewriting the URL internally to use a particular file. We’ll look at those in turn.

Redirects

Redirects match an incoming URL, and then redirect the user’s browser to a different address. These can be useful for maintaining legacy URLs if content changes location as part of a site redesign. Redirecting the old URL to the new location makes sure that any incoming links, such as those from search engines, continue to work. 

In 1998, Sir Tim Berners-Lee wrote that Cool URIs don’t change, encouraging us all to go the extra mile to make sure links keep working forever. I think that sometimes it’s fine to move things around — especially to correct bad URL design choices of the past — provided that you can do so while keeping those old URLs working. That’s where redirects can help.

A redirect might look like this

RewriteRule ^article/used/to/be/here.php$ /article/now/lives/here/ [R=301,L]

Rewriting

By default, web servers closely map page URLs to the files in your site. On receiving a request for http://example.com/about/history.html the server goes to the configured folder for the example.com website, and then goes into the about folder and returns the history.html file.

A rewrite rule changes that process by breaking the direct relationship between the URL and the file system. “When there’s a request for /about/history.html” a rewrite rule might say, “use the file /about_section.php instead.”

This opens up lots of possibilities for creative ways to map URLs to the files that know how to serve up the page. Most MVC frameworks will have a single rule to rewrite all page URLs to one single file. That file will be a script which kicks off the framework to figure out what to do to serve the page.

RewriteRule ^for/this/url/$ /use/this/file.php [L] 

Matching patterns

By now you’ll have noted the weird ^ and $ characters wrapped around the URL we’re trying to match. That’s because what we’re actually using here is a pattern. Technically, it is what’s called a Perl Compatible Regular Expression (PCRE) or simply a regex or regexp. We’ll call it a pattern because we’re not animals.

What are these patterns? If I asked you to enter your credit card expiry date as MM/YY then chances are you’d wonder what I wanted your credit card details for, but you’d know that I wanted a two-digit month, a slash, and a two-digit year. That’s not a regular expression, but it’s the same idea: using some placeholder characters to define the pattern of the input you’re trying to match.

We’ve already met two regexp characters.


	^
	Matches the beginning of a string
	$
	Matches the end of a string


When a pattern starts with ^ and ends with $ it’s to make sure we match the complete URL start to finish, not just part of it. There are lots of other ways to match, too:


	[0-9]
	Matches a number, 0–9. [2-4] would match numbers 2 to 4 inclusive.
	[a-z]
	Matches lowercase letters a–z
	[A-Z]
	Matches uppercase letters A–Z
	[a-z0-9]
	Combining some of these, this matches letters a–z and numbers 0–9


These are what we call character groups. The square brackets basically tell the server to match from the selection of characters within them. You can put any specific characters you’re looking for within the brackets, as well as the ranges shown above. 

However, all these just match one single character. [0-9] would match 8 but not 84 — to match 84 we’d need to use [0-9] twice.

[0-9][0-9]

So, if we wanted to match 1984 we could to do this:

[0-9][0-9][0-9][0-9] 

…but that’s getting silly. Instead, we can do this:

[0-9]{4}

That means any character between 0 and 9, four times. If we wanted to match a number, but didn’t know how long it might be (for example, a database ID in the URL) we could use the + symbol, which means one or more.

[0-9]+

This now matches 1, 123 and 1234567.

Putting it into practice

Let’s say we need to write a rule to match article URLs for this website, and to rewrite them to use /article.php under the hood. The articles all have URLs like this:

2013/article-title/

They start with a year (from 2005 up to 2013, currently), a slash, and then have a URL-safe version of the article title (a slug), ending in a slash. We’d match it like this:

^[0-9]{4}/[a-z0-9-]+/$

If that looks frightening, don’t worry. Breaking it down, from the start of the URL (^) we’re looking for four numbers ([0-9]{4}). Then a slash — that’s just literal — and then anything lowercase a–z or 0–9 or a dash ([a-z0-9-]) one or more times (+), ending in a slash (/$).

Putting that into a rewrite rule, we end up with this:

RewriteRule ^[0-9]{4}/[a-z0-9-]+/$ /article.php

We’re getting close now. We can match the article URLs and rewrite them to use article.php. Now we just need to make sure that article.php knows which article it’s supposed to display.

Capturing groups, and replacements

When rewriting URLs you’ll often want to take important parts of the URL you’re matching and pass them along to the script that handles the request. That’s usually done by adding those parts of the URL on as query string arguments. For our example, we want to make sure that article.php knows the year and the article title we’re looking for. That means we need to call it like this:

/article.php?year=2013&slug=article-title

To do this, we need to mark which parts of the pattern we want to reuse in the destination. We do this with round brackets or parentheses. By placing parentheses around parts of the pattern we want to reuse, we create what’s called a capturing group. To capture an important part of the source URL to use in the destination, surround it in parentheses.

Our pattern now looks like this, with parentheses around the parts that match the year and slug, but ignoring the slashes:

^([0-9]{4})/([a-z0-9-]+)/$ 

To use the capturing groups in the destination URL, we use the dollar sign and the number of the group we want to use. So, the first capturing group is $1, the second is $2 and so on. (The $ is unrelated to the end-of-pattern $ we used before.)

RewriteRule ^([0-9]{4})/([a-z0-9-]+)/$ /article.php?year=$1&slug=$2 

The value of the year capturing group gets used as $1 and the article title slug is $2. Had there been a third group, that would be $3 and so on. In regexp parlance, these are called back-references as they refer back to the pattern.

Options

Several brain-taxing minutes ago, I mentioned some options as the final part of a rewrite rule. There are lots of options (or flags) you can set to change how the rule is processed. The most useful (to my mind) are:


	R=301
	Perform an HTTP 301 redirect to send the user’s browser to the new URL. A status of 301 means a resource has moved permanently and so it’s a good way of both redirecting the user to the new URL, and letting search engines know to update their indexes.
	L
	Last. If this rule matches, don’t bother processing the following rules.


Options are set in square brackets at the end of the rule. You can set multiple options by separating them with commas:

RewriteRule ^([0-9]{4})/([a-z0-9-]+)/$ /article.php?year=$1&slug=$2 [L]

or

RewriteRule ^about/([a-z0-9-]+).jsp/$ /about/$1/ [R=301,L] 

Common pitfalls

Once you’ve built up a few rewrite rules, things can start to go wrong. You may have been there: a rule which looks perfectly good is somehow not matching. One common reason for this is hidden behind that [L] flag. 

L for Last is a useful option to tell the rewrite engine to stop once the rule has been matched. This is what it does — the remaining rules in the .htaccess file are then ignored. However, once a URL has been rewritten, the entire set of rules are then run again on the new URL. If the new URL matches any of the rules, that too will be rewritten and on it goes. 

One way to avoid this problem is to keep your ‘real’ pages under a folder path that will never match one of your rules, or that you can exclude from the rewrite rules.

Useful snippets

I find myself reusing the same few rules over and over again, just with minor changes. Here are some useful examples to refer back to.

Excluding a directory

As mentioned above, if you’re rewriting lots of fancy URLs to a collection of real files it can be helpful to put those files in a folder and exclude it from rewrite rules. This helps solve the issue of rewrite rules reapplying to your newly rewritten URL. To exclude a directory, put a rule like this at the top of your file, before your other rules. Our files are in a folder called _source, the dash in the rule means do nothing, and the L flag means the following rules won’t be applied.

RewriteRule ^_source - [L]

This is also useful for excluding things like CMS folders from your website’s rewrite rules

RewriteRule ^perch - [L] 

Adding or removing www from the domain

Some folk like to use a www and others don’t. Usually, it’s best to pick one and go with it, and redirect the one you don’t want. On this site, we don’t use www.24ways.org so we redirect those requests to 24ways.org.

This uses a RewriteCond which is like an if for a rewrite rule: “If this condition matches, then apply the following rule.” In this case, it’s if the HTTP HOST (or domain name, basically) matches this pattern, then redirect everything:

RewriteCond %{HTTP_HOST} ^www.24ways.org$ [NC]
RewriteRule ^(.*)$ http://24ways.org/$1 [R=301,L]

The [NC] flag means ‘no case’ — the match is case-insensitive. The dots in the domain are escaped with a backslash, as a dot is a regular expression character which means match anything, so we escape it because we literally mean a dot in this instance.

Removing file extensions

Sometimes all you need to do to tidy up a URL is strip off the technology-specific file extension, so that /about/history.php becomes /about/history. This is easily achieved with the help of some more rewrite conditions.

RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.+)$ $1.php [L,QSA]

This says if the file being asked for isn’t a file (!-f) and if it isn’t a directory (!-d) and if the file name plus .php is an actual file (-f) then rewrite by adding .php on the end. The QSA flag means ‘query string append’: append the existing query string onto the rewritten URL.

It’s these sorts of more generic catch-all rules that you need to watch out for when your .htaccess gets rerun after a successful match. Without care they can easily rematch the newly rewritten URL.

Logging for when it all goes wrong

Although not possible within your .htaccess file, if you have access to your Apache configuration files you can enable rewrite logging. This can be useful to track down where a rule is going wrong, if it’s matching incorrectly or failing to match. It also gives you an overview of the amount of work being done by the rewrite engine, enabling you to rearrange your rules and maximise performance.

RewriteEngine On
RewriteLog ""/full/system/path/to/rewrite.log""
RewriteLogLevel 5

To be doubly clear: this will not work from an .htaccess file — it needs to be added to the main Apache configuration files. (I sometimes work using MAMP PRO locally on my Mac, and this can be pasted into the snappily named Customized virtual host general settings box in the Advanced tab for your site.)

The white screen of death

One of the most frustrating things when working with rewrite rules is that when you make a mistake it can result in the server returning an HTTP 500 Internal Server Error. This in itself isn’t an error message, of course. It’s more of a notification that an error has occurred. The real error message can usually be found in your Apache error log.

If you have access to your server logs, check the Apache error log and you’ll usually find a much more descriptive error message, pointing you towards your mistake. (Again, if using MAMP PRO, go to Server, Apache and the View Log button.)

In conclusion

Rewriting URLs can be a bear, but the advantages are clear. Keeping a tidy URL structure, disconnected from the technology or file structure of your site can result in URLs that are easier to use and easier to maintain into the future.

If you’re redesigning a site, remember that cool URIs don’t change, so budget some time to make sure that any content you move has a rewrite rule associated with it to keep any links working.

Further reading

To find out more about URL rewriting and perhaps even learn more about regular expressions, I can recommend the following resources.


	From the horse’s mouth, the Apache mod_rewrite documentation
	Particularly useful with that documentation is the RewriteRule Flags listing
	You may wish to don sunglasses to follow the otherwise comprehensive Regular-Expressions.info tutorial
	Friend of 24 ways, Neil Crosby has a mod_rewrite Beginner’s Guide which I’ve found handy over the years.


As noted at the start, this isn’t a fully comprehensive guide, but I hope it’s useful in finding your feet with a powerful but sometimes annoying technology. Do you have useful snippets you often use on projects? Feel free to share them in the comments.",2013,Drew McLellan,drewmclellan,2013-12-01T00:00:00+00:00,https://24ways.org/2013/url-rewriting-for-the-fearful/,code
20,Make Your Browser Dance,"It was a crisp winter’s evening when I pulled up alongside the pier. I stepped out of my car and the bitterly cold sea air hit my face. I walked around to the boot, opened it and heaved out a heavy flight case. I slammed the boot shut, locked the car and started walking towards the venue.

This was it. My first gig. I thought about all those weeks of preparation: editing video clips, creating 3-D objects, making coloured patterns, then importing them all into software and configuring effects to change as the music did; targeting frequency, beat, velocity, modifying size, colour, starting point; creating playlists of these… and working out ways to mix them as the music played.

This was it. This was me VJing.

This was all a lifetime (well a decade!) ago.

When I started web designing, VJing took a back seat. I was more interested in interactive layouts, semantic accessible HTML, learning all the IE bugs and mastering the quirks that CSS has to offer. More recently, I have been excited by background gradients, 3-D transforms, the @keyframe directive, as well as new APIs such as getUserMedia, indexedDB, the Web Audio API

But wait, have I just come full circle? Could it be possible, with these wonderful new things in technologies I am already familiar with, that I could VJ again, right here, in a browser?

Well, there’s only one thing to do: let’s try it!

Let’s take to the dance floor 

Over the past couple of years working in The Lab I have learned to take a much more iterative approach to projects than before. One of my new favourite methods of working is to create a proof of concept to make sure my theory is feasible, before going on to create a full-blown product. So let’s take the same approach here.

The main VJing functionality I want to recreate is manipulating visuals in relation to sound. So for my POC I need to create a visual, with parameters that can be changed, then get some sound and see if I can analyse that sound to detect some data, which I can then use to manipulate the visual parameters. Easy, right?

So, let’s start at the beginning: creating a simple visual. For this I’m going to create a CSS animation. It’s just a funky i element with the opacity being changed to make it flash.

 See the Pen Creating a light by Rumyra (@Rumyra) on CodePen

A note about prefixes: I’ve left them out of the code examples in this post to make them easier to read. Please be aware that you may need them. I find a great resource to find out if you do is caniuse.com. You can also check out all the code for the examples in this article

Start the music

Well, that’s pretty easy so far. Next up: loading in some sound. For this we’ll use the Web Audio API. The Web Audio API is based around the concept of nodes. You have a source node: the sound you are loading in; a destination node: usually the device’s speakers; and any number of processing nodes in between. All this processing that goes on with the audio is sandboxed within the AudioContext.

So, let’s start by initialising our audio context.

var contextClass = window.AudioContext;
if (contextClass) {
  //web audio api available.
  var audioContext = new contextClass();
} else {
  //web audio api unavailable
  //warn user to upgrade/change browser
}

Now let’s load our sound file into the new context we created with an XMLHttpRequest.

function loadSound() {
	//set audio file url
	var audioFileUrl = '/octave.ogg';
	//create new request
	var request = new XMLHttpRequest();
	request.open(""GET"", audioFileUrl, true);
	request.responseType = ""arraybuffer"";

	request.onload = function() {
		//take from http request and decode into buffer
		context.decodeAudioData(request.response, function(buffer) {
	    	audioBuffer = buffer;
	     });
		}
	request.send();
}

Phew! Now we’ve loaded in some sound! There are plenty of things we can do with the Web Audio API: increase volume; add filters; spatialisation. If you want to dig deeper, the O’Reilly Web Audio API book by Boris Smus is available to read online free.

All we really want to do for this proof of concept, however, is analyse the sound data. To do this we really need to know what data we have.

 Learning the steps

Let’s take a minute to step back and remember our school days and science class. I’m sure if I drew a picture of a sound wave, we would all start nodding our heads.

 

The sound you hear is caused by pressure differences in the particles in the air. Sound pushes these particles together, causing vibrations. Amplitude is basically strength of pressure. A simple example of change of amplitude is when you increase the volume on your stereo and the output wave increases in size.

This is great when everything is analogue, but the waveform varies continuously and it’s not suitable for digital processing: there’s an infinite set of values. For digital processing, we need discrete numbers.

We have to sample the waveform at set time intervals, and record data such as amplitude and frequency. Luckily for us, just the fact we have a digital sound file means all this hard work is done for us. What we’re doing in the code above is piping that data in the audio context. All we need to do now is access it.

We can do this with the Web Audio API’s analysing functionality. Just pop in an analysing node before we connect the source to its destination node.

function createAnalyser(source) {
	//create analyser node
	analyser = audioContext.createAnalyser();
	//connect to source
	source.connect(analyzer);
	//pipe to speakers
	analyser.connect(audioContext.destination);
}

The data I’m really interested in here is frequency. Later we could look into amplitude or time, but for now I’m going to stick with frequency.

The analyser node gives us frequency data via the getFrequencyByteData method.

 Don’t forget to count!

To collect the data from the getFrequencyByteData method, we need to pass in an empty array (a JavaScript typed array is ideal). But how do we know how many items the array will need when we create it?

This is really up to us and how high the resolution of frequencies we want to analyse is. Remember we talked about sampling the waveform; this happens at a certain rate (sample rate) which you can find out via the audio context’s sampleRate attribute. This is good to bear in mind when you’re thinking about your resolution of frequencies.

var sampleRate = audioContext.sampleRate;

Let’s say your file sample rate is 48,000, making the maximum frequency in the file 24,000Hz (thanks to a wonderful theorem from Dr Harry Nyquist, the maximum frequency in the file is always half the sample rate). The analyser array we’re creating will contain frequencies up to this point. This is ideal as the human ear hears the range 0–20,000hz.

So, if we create an array which has 2,400 items, each frequency recorded will be 10Hz apart. However, we are going to create an array which is half the size of the FFT (fast Fourier transform), which in this case is 2,048 which is the default. You can set it via the fftSize property.

//set our FFT size
analyzer.fftSize = 2048;
//create an empty array with 1024 items
var frequencyData = new Uint8Array(1024);

So, with an array of 1,024 items, and a frequency range of 24,000Hz, we know each item is 24,000 ÷ 1,024 = 23.44Hz apart.

The thing is, we also want that array to be updated constantly. We could use the setInterval or setTimeout methods for this; however, I prefer the new and shiny requestAnimationFrame.

function update() {
  	//constantly getting feedback from data
  	requestAnimationFrame(update);
  	analyzer.getByteFrequencyData(frequencyData);
}

 Putting it all together

Sweet sticks! Now we have an array of frequencies from the sound we loaded, updating as the sound plays. Now we want that data to trigger our animation from earlier.

We can easily pause and run our CSS animation from JavaScript:

element.style.webkitAnimationPlayState = ""paused"";
element.style.webkitAnimationPlayState = ""running"";

Unfortunately, this may not be ideal as our animation might be a whole heap longer than just a flashing light. We may want to target specific points within that animation to have it stop and start in a visually pleasing way and perhaps not smack bang in the middle.

There is no really easy way to do this at the moment as Zach Saucier explains in this wonderful article. It takes some jiggery pokery with setInterval to try to ascertain how far through the CSS animation you are in percentage terms.

This seems a bit much for our proof of concept, so let’s backtrack a little. We know by the animation we’ve created which CSS properties we want to change. This is pretty easy to do directly with JavaScript.

element.style.opacity = ""1"";
element.style.opacity = ""0.2"";

So let’s start putting it all together. For this example I want to trigger each light as a different frequency plays. For this, I’ll loop through the HTML elements and change the opacity style if the frequency gain goes over a certain threshold.

//get light elements
var lights = document.getElementsByTagName('i');
var totalLights = lights.length;

for (var i=0; i<totalLights; i++) {
  //get frequencyData key
  var freqDataKey = i*8;
	//if gain is over threshold for that frequency animate light
  if (frequencyData[freqDataKey] > 160){
    //start animation on element
    lights[i].style.opacity = ""1"";
  } else {
    lights[i].style.opacity = ""0.2"";
  }
}

See all the code in action here. I suggest viewing in a modern browser :)

Awesome! It is true — we can VJ in our browser!

Let’s dance!

So, let’s start to expand this simple example. First, I feel the need to make lots of lights, rather than just a few. Also, maybe we should try a sound file more suited to gigs or clubs.

Check it out!

I don’t know about you, but I’m pretty excited — that’s just a bit of HTML, CSS and JavaScript!

The other thing to think about, of course, is the sound that you would get at a venue. We don’t want to load sound from a file, but rather pick up on what is playing in real time. The easiest way to do this, I’ve found, is to capture what my laptop’s mic is picking up and piping that back into the audio context. We can do this by using getUserMedia.

Let’s include this in this demo. If you make some noise while viewing the demo, the lights will start to flash.

 And relax :)

There you have it. Sit back, play some music and enjoy the Winamp like experience in front of you.

So, where do we go from here? I already have a wealth of ideas. We haven’t started with canvas, SVG or the 3-D features of CSS. There are other things we can detect from the audio as well. And yes, OK, it’s questionable whether the browser is the best environment for this. For one, I’m using a whole bunch of nonsensical HTML elements (maybe each animation could be held within a web component in the future). But hey, it’s fun, and it looks cool and sometimes I think it’s OK to just dance.",2013,Ruth John,ruthjohn,2013-12-02T00:00:00+00:00,https://24ways.org/2013/make-your-browser-dance/,code
8,Coding Towards Accessibility,"“Can we make it AAA-compliant?” – does this question strike fear into your heart? Maybe for no other reason than because you will soon have to wade through the impenetrable WCAG documentation once again, to find out exactly what AAA-compliant means?

I’m not here to talk about that.

The Web Content Accessibility Guidelines are a comprehensive and peer-reviewed resource which we’re lucky to have at our fingertips. But they are also a pig to read, and they may have contributed to the sense of mystery and dread with which some developers associate the word accessibility.

This Christmas, I want to share with you some thoughts and some practical tips for building accessible interfaces which you can start using today, without having to do a ton of reading or changing your tools and workflow.

But first, let’s clear up a couple of misconceptions.

Dreary, flat experiences

I recently built a front-end framework for the Post Office. This was a great gig for a developer, but when I found out about my client’s stringent accessibility requirements I was concerned that I’d have to scale back what was quite a complex set of visual designs.

Sites like Jakob Neilsen’s old workhorse useit.com and even the pioneering GOV.UK may have to shoulder some of the blame for this. They put a premium on usability and accessibility over visual flourish. (Although, in fairness to Mr Neilsen, his new site nngroup.com is really quite a snazzy affair, comparatively.)

Of course, there are other reasons for these sites’ aesthetics — and it’s not because of the limitations of the form. You can make an accessible site look as glossy or as plain as you want it to look. It’s always our own ingenuity and attention to detail that are going to be the limiting factors.

Synecdoche

We must always guard against the tendency to assume that catering to screen readers means we have the whole accessibility ballgame covered. 

There’s so much more to accessibility than assistive technology, as you know. And within the field of assistive technology there are plenty of other devices for us to consider.

Planning to accommodate all these users and devices can be daunting. When I first started working in this field I thought that the breadth of technology was prohibitive. I didn’t even know what a screen reader looked like. (I assumed they were big and heavy, perhaps like an old typewriter, and certainly they would be expensive and difficult to fathom.) This is nonsense, of course. Screen reader emulators are readily available as browser extensions and can be activated in seconds. Chromevox and Fangs are both excellent and you should download one or the other right now.

But the really good news is that you can emulate many other types of assistive technology without downloading a byte. And this is where we move from misconceptions into some (hopefully) useful advice.

The mouse trap

The simplest and most effective way to improve your abilities as a developer of accessible interfaces is to unplug your mouse.

Keyboard operation has its own WCAG chapter, because most users of assistive technology are navigating the web using only their keyboards. You can go some way towards putting yourself into their shoes so easily — just by ditching a peripheral.

Learning this was a lightbulb moment for me. When I build interfaces I am constantly flicking between code and the browser, testing or viewing the changes I have made. Now, instead of checking a new element once, I check it twice: once with my mouse and then again without.

Don’t just :hover

The reality is that when you first start doing this you can find your site becomes unusable straightaway. It’s easy to lose track of which element is in focus as you hit the tab key repeatedly.

One of the easiest changes you can make to your coding practice is to add :focus and :active pseudo-classes to every hover state that you write. I’m still amazed at how many sites fail to provide a decent focus state for links (and despite previous 24 ways authors in 2007 and 2009 writing on this same issue!).

You may find that in some cases it makes sense to have something other than, or in addition to, the hover state on focus, but start with the hover state that your designer has taken the time to provide you with. It’s a tiny change and there is no downside. So instead of this:

.my-cool-link:hover {
	background-color: MistyRose ;	
}

…try writing this:

.my-cool-link:hover,
.my-cool-link:focus,
.my-cool-link:active {
	background-color: MistyRose ;	
}

I’ve toyed with the idea of making a Sass mixin to take care of this for me, but I haven’t yet. I worry that people reading my code won’t see that I’m explicitly defining my focus and active states so I take the hit and write my hover rules out longhand.

JavaScript can play, too

This was another revelation for me. Keyboard-only navigation doesn’t necessitate a JavaScript-free experience, and up-to-date screen readers can execute JavaScript. So we’re able to create complex JavaScript-driven interfaces which all users can interact with.

Some of the hard work has already been done for us. First, there are already conventions around keyboard-driven interfaces. Think about the last time you viewed a photo album on Facebook. You can use the arrow keys to switch between photos, and the escape key closes whichever lightbox-y UI thing Facebook is showing its photos in this week. Arrow keys (up/down as well as left/right) for progression through content; Escape to back out of something; Enter or space bar to indicate a positive intention — these are established keyboard conventions which we can apply to our interfaces to improve their accessiblity. 

Of course, by doing so we are improving our interfaces in general, giving all users the option to switch between keyboard and mouse actions as and when it suits them.

Second, this guy wants to help you out. Hans Hillen is a developer who has done a great deal of work around accessibility and JavaScript-powered interfaces. Along with The Paciello Group he has created a version of the jQuery UI library which has been fully optimised for keyboard navigation and screen reader use. It’s a fantastic reference which I revisit all the time 

I’m not a huge fan of the jQuery UI library. It’s a pain to style and the code is a bit bloated. So I’ve not used this demo as a code resource to copy wholesale. I use it by playing with the various components and seeing how they react to keyboard controls. Each component is also fully marked up with the relevant ARIA roles to improve screen reader announcement where possible (more on this below).

Coding for accessibility promotes good habits

This is a another observation around accessibility and JavaScript. I noticed an improvement in the structure and abstraction of my code when I started adding keyboard controls to my interface elements. 

Your code has to become more modular and event-driven, because any number of events could trigger the same interaction. A mouse-click, the Enter key and the space bar could all conceivably trigger the same open function on a collapsed accordion element. (And you want to keep things DRY, don’t you?) 

If you aren’t already in the habit of separating out your interface functionality into discrete functions, you will be soon.

var doSomethingCool = function(){
	// Do something cool here.
}

// Bind function to a button click - pretty vanilla
$('.myCoolButton').on('click', function(){
	doSomethingCool();
	return false;
});

// Bind the same function to a range of keypresses
$(document).keyup(function(e){
	switch(e.keyCode) {
		case 13: // enter
		case 32: // spacebar
			doSomethingCool();
			break;
		case 27: // escape
			doSomethingElse();
			break;
	}
});

To be honest, if you’re doing complex UI stuff with JavaScript these days, or if you’ve been building any responsive interfaces which rely on JavaScript, then you are most likely working with an application framework such as Backbone, Angular or Ember, so an abstraced and event-driven application structure will be familar to you. It should be super easy for you to start helping out your keyboard-only users if you aren’t already — just add a few more event bindings into your UI layer!

Manipulating the tab order

So, you’ve adjusted your mindset and now you test every change to your codebase using a keyboard as well as a mouse. You’ve applied all your hover states to :focus and :active so you can see where you’re tabbing on the page, and your interactive components react seamlessly to a mixture of mouse and keyboard commands. Feels good, right?

There’s another level of optimisation to consider: manipulating the tab order. Certain DOM elements are naturally part of the tab order, and others are excluded. Links and input elements are the main elements included in the tab order, and static elements like paragraphs and headings are excluded. What if you want to make a static element ‘tabbable’? 

A good example would be in an expandable accordion component. Each section of the accordion should be separated by a heading, and there’s no reason to make that heading into a link simply because it’s interactive.

<div class=""accordion-widget"">
	<h3>Tyrannosaurus</h3>
	<p>Tyrannosaurus; meaning ""tyrant lizard""...<p>

	<h3>Utahraptor</h3>
	<p>Utahraptor is a genus of theropod dinosaurs...<p>

	<h3>Dromiceiomimus</h3>
	<p>Ornithomimus is a genus of ornithomimid dinosaurs...<p>
</div>

Adding the heading elements to the tab order is trivial. We just set their tabindex attribute to zero. You could do this on the server or the client. I prefer to do it with JavaScript as part of the accordion setup and initialisation process.

$('.accordion-widget h3').attr('tabindex', '0');

You can apply this trick in reverse and take elements out of the tab order by setting their tabindex attribute to −1, or change the tab order completely by using other integers. This should be done with great care, if at all. You have to be sure that the markup you remove from the tab order comes out because it genuinely improves the keyboard interaction experience. This is hard to validate without user testing. The danger is that developers will try to sweep complicated parts of the UI under the carpet by taking them out of the tab order. This would be considered a dark pattern — at least on my team!

A farewell ARIA

This is where things can get complex, and I’m no expert on the ARIA specification: I feel like I’ve only dipped my toe into this aspect of coding for accessibility. But, as with WCAG, I’d like to demystify things a little bit to encourage you to look into this area further yourself.

ARIA roles are of most benefit to screen reader users, because they modify and augment screen reader announcements. 

Let’s take our dinosaur accordion from the previous section. The markup is semantic, so a screen reader that can’t handle JavaScript will announce all the content within the accordion, no problem.

But modern screen readers can deal with JavaScript, and this means that all the lovely dino information beneath each heading has probably been hidden on document.ready, when the accordion initialised. It might have been hidden using display:none, which prevents a screen reader from announcing content. If that’s as far as you have gone, then you’ve committed an accessibility sin by hiding content from screen readers. Your user will hear a set of headings being announced, with no content in between. It would sound something like this if you were using Chromevox:

> Tyrannosaurus. Heading Three.
> Utahraptor. Heading Three.
> Dromiceiomimus. Heading Three.

We can add some ARIA magic to the markup to improve this, using the tablist role. Start by adding a role of tablist to the widget, and roles of tab and tabpanel to the headings and paragraphs respectively. Set boolean values for aria-selected, aria-hidden and aria-expanded. The markup could end up looking something like this.

<div class=""accordion-widget"" role=""tablist"">
	<!-- T-rex -->	
	<h3 role=""tab"" 
		tabindex=""0"" 
		id=""tab-2"" 
		aria-controls=""panel-2"" 
		aria-selected=""false"">Utahraptor</h3>
	<p	role=""tabpanel"" 
		id=""panel-2"" 
		aria-labelledby=""tab-2"" 
		aria-expanded=""false"" 
		aria-hidden=""true"">Utahraptor is a genus of theropod dinosaurs...</p>
	<!-- Dromiceiomimus -->	
</div>

Now, if a screen reader user encounters this markup they will hear the following:

> Tyrannosaurus. Tab not selected; one of three.
> Utahraptor. Tab not selected; two of three.
> Dromiceiomimus. Tab not selected; three of three.

You could add arrow key events to help the user browse up and down the tab list items until they find one they like. 

Your accordion open() function should update the ARIA boolean values as well as adding whatever classes and animations you have built in as standard. Your users know that unselected tabs are meant to be interacted with, so if a user triggers the open function (say, by hitting Enter or the space bar on the second item) they will hear this:

> Utahraptor. Selected; two of three.

The paragraph element for the expanded item will not be hidden by your CSS, which means it will be announced as normal by the screen reader.

This kind of thing makes so much more sense when you have a working example to play with. Again, I refer you to the fantastic resource that Hans Hillen has put together: this is his take on an accessible accordion, on which much of my example is based.

Conclusion

Getting complex interfaces right for all of your users can be difficult — there’s no point pretending otherwise. And there’s no substitute for user testing with real users who navigate the web using assistive technology every day. This kind of testing can be time-consuming to recruit for and to conduct. On top of this, we now have accessibility on mobile devices to contend with. That’s a huge area in itself, and it’s one which I have not yet had a chance to research properly.

So, there’s lots to learn, and there’s lots to do to get it right. But don’t be disheartened. If you have read this far then I’ll leave you with one final piece of advice: don’t wait.

Don’t wait until you’re building a site which mandates AAA-compliance to try this stuff out. Don’t wait for a client with the will or the budget to conduct the full spectrum of user testing to come along. Unplug your mouse, and start playing with your interfaces in a new way. You’ll be surprised at the things that you learn and the issues you uncover. 

And the next time an true accessibility project comes along, you will be way ahead of the game.",2013,Charlie Perrins,charlieperrins,2013-12-03T00:00:00+00:00,https://24ways.org/2013/coding-towards-accessibility/,code
15,Git for Grown-ups,"You are a clever and talented person. You create beautiful designs, or perhaps you have architected a system that even my cat could use. Your peers adore you. Your clients love you. But, until now, you haven’t *&^#^! been able to make Git work. It makes you angry inside that you have to ask your co-worker, again, for that *&^#^! command to upload your work.

It’s not you. It’s Git. Promise.

Yes, this is an article about the popular version control system, Git. But unlike just about every other article written about Git, I’m not going to give you the top five commands that you need to memorize; and I’m not going to tell you all your problems would be solved if only you were using this GUI wrapper or that particular workflow. You see, I’ve come to a grand realization: when we teach Git, we’re doing it wrong.

Let me back up for a second and tell you a little bit about the field of adult education. (Bear with me, it gets good and will leave you feeling both empowered and righteous.) Andragogy, unlike pedagogy, is a learner-driven educational experience. There are six main tenets to adult education: 


	Adults prefer to know why they are learning something.
	The foundation of the learning activities should include experience.
	Adults prefer to be able to plan and evaluate their own instruction.
	Adults are more interested in learning things which directly impact their daily activities.
	Adults prefer learning to be oriented not towards content, but towards problems.
	Adults relate more to their own motivators than to external ones.


Nowhere in this list does it include “memorize the five most popular Git commands”. And yet this is how we teach version control: init, add, commit, branch, push. You’re an expert! Sound familiar? In the hierarchy of learning, memorizing commands is the lowest, or most basic, form of learning. At the peak of learning you are able to not just analyze and evaluate a problem space, but create your own understanding in relation to your existing body of knowledge.

“Fine,” I can hear you saying to yourself. “But I’m here to learn about version control.” Right you are! So how can we use this knowledge to master Git? First of all: I give you permission to use Git as a tool. A tool which you control and which you assign tasks to. A tool like a hammer, or a saw. Yes, your mastery of your tools will shape the kinds of interactions you have with your work, and your peers. But it’s yours to control. Git was written by kernel developers for kernel development. The web world has adopted Git, but it is not a tool designed for us and by us. It’s no Sass, y’know? Git wasn’t developed out of our frustration with managing CSS files in an increasingly complex ecosystem of components and atomic design. So, as you work through the next part of this article, give yourself a bit of a break. We’re in this together, and it’s going to be OK.

We’re going to do a little activity. We’re going to create your perfect Git cheatsheet.

I want you to start by writing down a list of all the people on your code team. This list may include:


	developers
	designers
	project managers
	clients


Next, I want you to write down a list of all the ways you interact with your team. Maybe you’re a solo developer and you do all the tasks. Maybe you only do a few things. But I want you to write down a list of all the tasks you’re actually responsible for. For example, my list looks like this:


	writing code
	reviewing code
	publishing tested code to your server(s)
	troubleshooting broken code


The next list will end up being a series of boxes in a diagram. But to start, I want you to write down a list of your tools and constraints. This list potentially has a lot of noun-like items and verb-like items:


	code hosting system (Bitbucket? GitHub? Unfuddle? self-hosted?)
	server ecosystem (dev/staging/live)
	automated testing systems or review gates
	automated build systems (that Jenkins dude people keep referring to)


Brilliant! Now you’ve got your actors and your actions, it’s time to shuffle them into a diagram. There are many popular workflow patterns. None are inherently right or wrong; rather, some are more or less appropriate for what you are trying to accomplish.

Centralized workflow

Everyone saves to a single place. This workflow may mean no version control, or a very rudimentary version control system which only ever has a single copy of the work available to the team at any point in time.

 

Branching workflow

Everyone works from a copy of the same place, merging their changes into the main copy as their work is completed. Think of the branches as a motorcycle sidecar: they’re along for the ride and probably cannot exist in isolation of the main project for long without serious danger coming to the either the driver or sidecar passenger. Branches are a fundamental concept in version control — they allow you to work on new features, bug fixes, and experimental changes within a single repository, but without forcing the changes onto others working from the same branch.

 

Forking workflow

Everyone works from their own, independent repository. A fork is an exact duplicate of a repository that a developer can make their own changes to. It can be kept up to date with additional changes made in other repositories, but it cannot force its changes onto another’s repository. A fork is a complete repository which can use its own workflow strategies. If developers wish to merge their work with the main project, they must make a request of some kind (submit a patch, or a pull request) which the project collaborators may choose to adopt or reject. This workflow is popular for open source projects as it enforces a review process.

 

Gitflow workflow

A specific workflow convention which includes five streams of parallel coding efforts: master, development, feature branches, release branches, and hot fixes. This workflow is often simplified down to a few elements by web teams, but may be used wholesale by software product teams. The original article describing this workflow was written by Vincent Driessen back in January 2010.

 

But these workflows aren’t about you yet, are they? So let’s make the connections.

From the list of people on your team you identified earlier, draw a little circle. Give each of these circles some eyes and a smile. Now I want you to draw arrows between each of these people in the direction that code (ideally) flows. Does your designer create responsive prototypes which are pushed to the developer? Draw an arrow to represent this.

Chances are high that you don’t just have people on your team, but you also have some kind of infrastructure. Hopefully you wrote about it earlier. For each of the servers and code repositories in your infrastructure, draw a square. Now, add to your diagram the relationships between the people and each of the machines in the infrastructure. Who can deploy code to the live server? How does it really get there? I bet it goes through some kind of code hosting system, such as GitHub. Draw in those arrows.

But wait!

The code that’s on your development machine isn’t the same as the live code. This is where we introduce the concept of a branch in version control. In Git, a repository contains all of the code (sort of). A branch is a fragment of the code that has been worked on in isolation to the other branches within a repository. Often branches will have elements in common. When we compare two (or more) branches, we are asking about the difference (or diff) between these two slivers. Often the master branch is used on production, and the development branch is used on our dev server. The difference between these two branches is the untested code that is not yet deployed.

On your diagram, see if you can colour-code according to the branch names at each of the locations within your infrastructure. You might find it useful to make a few different copies of the diagram to isolate each of the tasks you need to perform. For example: our team has a peer review process that each branch must go through before it is merged into the shared development branch.

Finally, we are ready to add the Git commands necessary to make sense of the arrows in our diagram. If we are bringing code to our own workstation we will issue one of the following commands: clone (the first time we bring code to our workstation) or pull. Remembering that a repository contains all branches, we will issue the command checkout to switch from one branch to another within our own workstation. If we want to share a particular branch with one of our team mates, we will push this branch back to the place we retrieved it from (the origin). Along each of the arrows in your diagram, write the name of the command you are are going to use when you perform that particular task.

 

From here, it’s up to you to be selfish. Before asking Git what command it would like you to use, sketch the diagram of what you want. Git is your tool, you are not Git’s tool. Draw the diagram. Communicate your tasks with your team as explicitly as you can. Insist on being a selfish adult learner — demand that others explain to you, in ways that are relevant to you, how to do the things you need to do today.",2013,Emma Jane Westby,emmajanewestby,2013-12-04T00:00:00+00:00,https://24ways.org/2013/git-for-grownups/,code
11,JavaScript: Taking Off the Training Wheels,"JavaScript is the third pillar of front-end web development. Of those pillars, it is both the most powerful and the most complex, so it’s understandable that when 24 ways asked, “What one thing do you wish you had more time to learn about?”, a number of you answered “JavaScript!”

This article aims to help you feel happy writing JavaScript, and maybe even without libraries like jQuery. I can’t comprehensively explain JavaScript itself without writing a book, but I hope this serves as a springboard from which you can jump to other great resources.

Why learn JavaScript?

So what’s in it for you? Why take the next step and learn the fundamentals?

Confidence with jQuery

If nothing else, learning JavaScript will improve your jQuery code; you’ll be comfortable writing jQuery from scratch and feel happy bending others’ code to your own purposes. Writing efficient, fast and bug-free jQuery is also made much easier when you have a good appreciation of JavaScript, because you can look at what jQuery is really doing. Understanding how JavaScript works lets you write better jQuery because you know what it’s doing behind the scenes. When you need to leave the beaten track, you can do so with confidence.

In fact, you could say that jQuery’s ultimate goal is not to exist: it was invented at a time when web APIs were very inconsistent and hard to work with. That’s slowly changing as new APIs are introduced, and hopefully there will come a time when jQuery isn’t needed.

An example of one such change is the introduction of the very useful document.querySelectorAll. Like jQuery, it converts a CSS selector into a list of matching elements. Here’s a comparison of some jQuery code and the equivalent without.

$('.counter').each(function (index) {
  $(this).text(index + 1);
});

var counters = document.querySelectorAll('.counter');
[].slice.call(counters).forEach(function (elem, index) {
  elem.textContent = index + 1;
});

Solving problems no one else has!

When you have to go to the internet to solve a problem, you’re forever stuck reusing code other people wrote to solve a slightly different problem to your own. Learning JavaScript will allow you to solve problems in your own way, and begin to do things nobody else ever has.

Node.js

Node.js is a non-browser environment for running JavaScript, and it can do just about anything! But if that sounds daunting, don’t worry: the Node community is thriving, very friendly and willing to help.

I think Node is incredibly exciting. It enables you, with one language, to build complete websites with complex and feature-filled front- and back-ends. Projects that let users log in or need a database are within your grasp, and Node has a great ecosystem of library authors to help you build incredible things. Exciting!

Here’s an example web server written with Node. http is a module that allows you to create servers and, like jQuery’s $.ajax, make requests. It’s a small amount of code to do something complex and, while working with Node is different from writing front-end code, it’s certainly not out of your reach.

var http = require('http');
http.createServer(function (req, res) {
  res.writeHead(200, {'Content-Type': 'text/plain'});
  res.end('Hello World');
}).listen(1337);
console.log('Server running at http://localhost:1337/');

Grunt and other website tools

Node has brought in something of a renaissance in tools that run in the command line, like Yeoman and Grunt. Both of these rely heavily on Node, and I’ll talk a little bit about Grunt here.

Grunt is a task runner, and many people use it for compiling Sass or compressing their site’s JavaScript and images. It’s pretty cool. You configure Grunt via the gruntfile.js, so JavaScript skills will come in handy, and since Grunt supports plug-ins built with JavaScript, knowing it unlocks the bucketloads of power Grunt has to offer.

Ways to improve your skills

So you know you want to learn JavaScript, but what are some good ways to learn and improve? I think the answer to that is different for different people, but here are some ideas.

Rebuild a jQuery app

Converting a jQuery project to non-jQuery code is a great way to explore how you modify elements on the page and make requests to the server for data. My advice is to focus on making it work in one modern browser initially, and then go cross-browser if you’re feeling adventurous. There are many resources for directly comparing jQuery and non-jQuery code, like Jeffrey Way’s jQuery to JavaScript article.

Find a mentor

If you think you’d work better on a one-to-one basis then finding yourself a mentor could be a brilliant way to learn. The JavaScript community is very friendly and many people will be more than happy to give you their time. I’d look out for someone who’s active and friendly on Twitter, and does the kind of work you’d like to do. Introduce yourself over Twitter or send them an email. I wouldn’t expect a full tutoring course (although that is another option!) but they’ll be very glad to answer a question and any follow-ups every now and then.

Go to a workshop

Many conferences and local meet-ups run workshops, hosted by experts in a particular field. See if there’s one in your area. Workshops are great because you can ask direct questions, and you’re in an environment where others are learning just like you are — no need to learn alone!

Set yourself challenges

This is one way I like to learn new things. I have a new thing that I’m not very good at, so I pick something that I think is just out of my reach and I try to build it. It’s learning by doing and, even if you fail, it can be enormously valuable.

Where to start?

If you’ve decided learning JavaScript is an important step for you, your next question may well be where to go from here.

I’ve collected some links to resources I know of or use, with some discussion about why you might want to check a particular site out. I hope this serves as a springboard for you to go out and learn as much as you want.

Beginner

If you’re just getting started with JavaScript, I’d recommend heading to one of these places. They cover the basics and, in some cases, a little more advanced stuff. They’re all reputable sources (although, I’ve included something I wrote — you can decide about that one!) and will not lead you astray.


	jQuery’s JavaScript 101 is a great first resource for JavaScript that will give you everything you need to work with jQuery like a pro.
	Codecademy’s JavaScript Track is a small but useful JavaScript course. If you like learning interactively, this could be one for you.
	HTMLDog’s JavaScript Tutorials take you right through from the basics of code to a brief introduction to newer technology like Node and Angular. [Disclaimer: I wrote this stuff, so it comes with a hazard warning!]
	The tuts+ jQuery to JavaScript mentioned earlier is great for seeing how jQuery code looks when converted to pure JavaScript.


Getting in-depth

For more comprehensive documentation and help I’d recommend adding these places to your list of go-tos.


	MDN: the Mozilla Developer Network is the first place I go for many JavaScript questions. I mostly find myself there via a search, but it’s a great place to just go and browse.
	Axel Rauschmayer’s 2ality is a stunning collection of articles that will take you deep into JavaScript. It’s certainly worth looking at.
	Addy Osmani’s JavaScript Design Patterns is a comprehensive collection of patterns for writing high quality JavaScript, particularly as you (I hope) start to write bigger and more complex applications.


And finally…

I think the key to learning anything is curiosity and perseverance. If you have a question, go out and search for the answer, even if you have no idea where to start. Keep going and going and eventually you’ll get there. I bet you’ll learn a whole lot along the way. Good luck!

Many thanks to the people who gave me their time when I was working on this article: Tom Oakley, Jack Franklin, Ben Howdle and Laura Kalbag.",2013,Tom Ashworth,tomashworth,2013-12-05T00:00:00+00:00,https://24ways.org/2013/javascript-taking-off-the-training-wheels/,code
2,Levelling Up,"Hello, 24 ways. I’m Ashley and I sell property insurance. I’m interrupting your Christmas countdown with an article about rental property software and a guy, Pete, who selflessly encouraged me to build my first web app. It doesn’t sound at all festive, or — considering I’ve used both “insurance” and “rental property” — interesting, but do stick with me. There’s eggnog at the end.

I run a property insurance business, Brokers Direct. It’s a small operation, but well established. We’ve been selling landlord insurance on the web for over thirteen years, for twelve of which we have provided our clients with third-party software for managing their rental property portfolios. Free. Of. Charge.

It sounds like a sweet deal for our customers, but it isn’t. At least, not any more. The third-party software is victim to years of neglect by its vendor. Its questionable interface, garish visuals and, ahem, clip art icons have suffered from a lack of updates. While it was never a contender for software of the year, I’ve steadily grown too embarrassed to associate my business with it.

 The third-party rental property software we distributed

I wanted to offer my customers a simple, clean and lightweight alternative. In an industry that’s dominated by dated and bloated software, it seemed only logical that I should build my own rental property tool.

The long learning-to-code slog

Learning a programming language is daunting, the source of my frustration stemming from a non-programming background. Generally, tutorials assume a degree of familiarity with programming, whether it be tools, conventions or basic skills. I had none and, at the time, there was nothing on the web really geared towards a novice. I reached the point where I genuinely thought I was just not cut out for coding. Surrendering to my feelings of self-doubt and frustration, I sourced a local Rails developer, Pete, to build it for me.

Pete brought a pack of index cards to our meeting. Index cards that would represent each feature the rental property software would launch with.

 

“OK,” he began. “We’ll need a user model, tenant model, authentication, tenant and property relationships…” A dozen index cards with a dozen features lined the coffee table in a grid-like format. Logical, comprehensible, achievable. Seeing the app laid out in a digestible manner made it seem surmountable. Maybe I could do this.

“I’ve been trying to learn Rails…”, I piped up.

I don’t know why I said it. I was fully prepared to hire Pete to do the hard work for me. But Pete, unprompted, gathered the index cards and neatly stacked them together, coasting them across the table towards me. “You should build this”.

Pete, a full-time freelance developer at the time, was turning down a paying job in favour of encouraging me to learn to code. Looking back, I didn’t realise how significant this moment was.

That evening, I took Pete’s index cards home to make a start on my app, slowly evolving each of the cards into a working feature. Building the app solo, I turned to Stack Overflow to solve the inevitable coding hurdles I encountered, as well as calling on a supportive Rails community. Whether they provided direct solutions to my programming woes, or simply planted a seed on how to solve a problem, I kept coding. Many months later, and after several more doubtful moments, Lodger was born.

 Property overview of my app, Lodger.

If I can do it, so can you

I misspent a lot of time building Twitter and blogging applications (apparently, all Rails tutorials centre around Twitter and blogging). If I could rewind and impart some advice to myself, this is what I’d say.

There’s no magic formula

“I haven’t quite grasped Rails routing. I should tackle another tutorial.” 

Making excuses — or procrastination — is something we are all guilty of. I was waiting for a programming book that would magically deposit a grasp of the entire Ruby syntax in my head. I kept buying books thinking each one would be the one where it all clicked. I now have a bookshelf full of Ruby material, all of which I’ve barely read, and none of which got me any closer to launching my web app. Put simply, there’s no magic formula.

Break it down

Whatever it is you want to build, break it down into digestible chunks. Taking Pete’s method as an example, having an index card represent an individual feature helped me tremendously. Tackle one at a time. Even if each feature takes you a month to build, and you have eight features to launch with, after eight months you’ll have your MVP. Remember, if you do nothing each day, it adds up to nothing.

Have a tangible product to build

I have a wonderful habit of writing down personal notes, usually to express my feelings at the time or to log an idea, only to uncover them months or years down the line, long after I forgot I had written them. I made a timely discovery while writing this article, discovering this gem while flicking through a battered Moleskine:


	“I don’t seem to be making good progress with learning Rails, but development still excites me. I should maybe stop doing tutorials and work towards building a specific app.”


Having a real product to work on, like I did with Lodger, means you have something tangible to apply the techniques you are learning. I found this prevented me from flitting aimlessly between tutorials and books, which is an easy area to accidentally remain in.

Team up

If possible, team up with a designer and create something together. Designers are great at presenting features in a way you’d never have considered. You will learn a lot from making their designs come to life.

Your homework for the holiday

Despite having a web app under my belt, I am not a programmer. I tinker with code, piecing enough bits of it together to make something functional. And that’s OK! I’m not excusing sloppiness, but if we aimed for perfection every time, we’d never execute any of our ideas.

As the holidays approach and you’ve exhausted yet another viewing of The Muppet Christmas Carol (or is that just my guilty pleasure at Christmas?), you may have time on your hands. Time to explore an idea you’ve been sitting on, but — plagued with procrastination and doubt — have yet to bring to life. This holiday, I am here to say to you what Pete said to me.

You should build this.

You don’t need to be the next Mark Zuckerberg or Larry Page. You just have to learn enough to get it done.

PS: I lied about the eggnogg, but try capturing somebody’s attention when you tell them you sell property insurance!",2013,Ashley Baxter,ashleybaxter,2013-12-06T00:00:00+00:00,https://24ways.org/2013/levelling-up/,business
23,Animating Vectors with SVG,"It is almost 2014 and fifteen years ago the W3C started to develop a web-based scalable vector graphics (SVG) format. As web technologies go, this one is pretty old and well entrenched. 

See the Pen yJflC by Drew McLellan (@drewm) on CodePen


Embed not working on your device? Try direct. 

Unlike rasterized images, SVG files will stay crisp and sharp at any resolution. With high-DPI phones, tablets and monitors, all those rasterized icons are starting to look a bit old and blocky. There are several options to get simpler, decorative pieces to render smoothly and respond to various device widths, shapes and sizes. Symbol fonts are one option; the other is SVG.

I’m a big fan of SVG. SVG is an XML format, which means it is possible to write by hand or to script. The most common way to create an SVG file is through the use of various drawing applications like Illustrator, Inkscape or Sketch. All of them open and save the SVG format.

But, if SVG is so great, why doesn’t it get more attention?

The simple answer is that for a long time it wasn’t well supported, so no one touched the technology. SVG’s adoption has always been hampered by browser support, but that’s not the case any more. Every modern browser (at least three versions back) supports SVG. Even IE9. 

Although the browsers support SVG, it is implemented in many different ways.

SVG in HTML

Some browsers allow you to embed SVG right in the HTML: the <svg> element. Treating SVG as a first-class citizen works — sometimes. Another way to embed SVG is via the <img> element; using the src attribute, you can refer to an SVG file. Again, this only works sometimes and leaves you in a tight space if you need to have a fallback for older browsers. The most common solution is to use the <object> element, with the data attribute referencing the SVG file. When a browser does not support this, it falls back to the content inside the <object>. This could be a rasterized fallback <img>. This method gets you the best of both worlds: a nice vector image with an alternative rasterized image for browsers that don’t support SVG. The downside is that you need to manage both formats, and some browsers will download both the SVG and the rasterized version, becoming a performance problem.

Alexey Ten came up with a brilliant little trick that uses inline SVG combined with an SVG <image> element. This has an SVG href pointing to the vector SVG representation and a src attribute to the rasterized version. Older browsers will rewrite the <image> element as <img> and use the rasterized src attribute, but modern browsers will show the vector SVG.

<svg width=""96"" height=""96"">
    <image xlink:href=""svg.svg"" src=""svg.png"" width=""96"" height=""96""/>
</svg>

It is a great workaround for most situations. You will have to determine the browsers you want or need to support and consider performance issues to decide which method is best for you.

So it can be used in HTML. Why?

There are two compelling reasons why vector graphics in the form of icons and symbols are going to be important on the web. With higher resolution screens, going from 72dpi to 200, 300, even over 400dpi, your rasterized icons are looking a little too blocky. As we zoom and print, we expect the visuals on the site to also stay smooth and crisp.

The other main reason vector graphics are useful is scaling. As responsive websites become the norm, we need a way to dynamically readjust the heights, widths and styles of various elements. SVG handles this perfectly, since vectors remain smooth when changing size.

SVG files are text-based, so they’re small and can be gzipped nicely. There are also techniques for creating SVG sprites to further squeeze out performance gains. But SVG really shines when you begin to couple it with JavaScript. Since SVG elements are part of the DOM, they can be interacted with just like any other element you are used to.

The folks at Vox Media had an ingenious little trick with their SVG for a Playstation and Xbox One reviews. I’ve used the same technique for the 24 ways example. Vox Media spent a lot of time creating SVG line art of the two consoles, but once in place the artwork scaled and resized beautifully. 

They still had another trick up their sleeves. In their example, they knew each console was line art, so they used SVG’s line dash property to simulate the lines being drawn by animating the growth of the line by small percentage increments until the lines were complete.

This is a great example of a situation where the alternatives wouldn’t be as straightforward to implement. Using an animated GIF would create a heavy file since it would need to contain all the frames of the animation at a large size to permit scaling; even then, smooth aliasing would be lost. canvas and plenty of JavaScript would be another alternative, but this is a rasterized format. It would need be redrawn at each scale, which is certainly possible, but smoothness would be lost when zooming or printing.

The HTML, SVG and JavaScript for this example is less than 4KB! Let’s have a quick look at the code:

<script>
var current_frame = 0;
var total_frames = 60;
var path = new Array();
var length = new Array();
for(var i=0; i<4;i++){
	path[i] = document.getElementById('i'+i);
	l = path[i].getTotalLength();
	length[i] = l;
	path[i].style.strokeDasharray = l + ' ' + l; 
	path[i].style.strokeDashoffset = l;
}
var handle = 0;

var draw = function() {
   var progress = current_frame/total_frames;
   if (progress > 1) {
     window.cancelAnimationFrame(handle);
   } else {
     current_frame++;
     for(var j=0; j<path.length;j++){
	     path[j].style.strokeDashoffset = Math.floor(length[j] * (1 - progress));
     }
     handle = window.requestAnimationFrame(draw);
   }
};
draw();
</script>

First, we need to initialize a few variables to set the current frame, the number of frames, how fast the animation will run, and we get each of the paths based on their IDs. With those paths, we set the dash and dash offset.

path[i].style.strokeDasharray = l + ' ' + l; 
path[i].style.strokeDashoffset = l;

We start the line as a dash, which effectively makes it blank or invisible.

Next, we move to the draw() function. This is where the magic happens. We want to increment the frame to move us forward in the animation and check it’s not finished. If it continues, we then take a percentage of the distance based on the frame and then set the dash offset to this new percentage. This gives the illusion that the line is being drawn. Then we have an animation callback, which starts the draw process over again.

That’s it! It will work with any SVG <path> element that you can draw.

Libraries to get you started

If you aren’t sure where to start with SVG, there are several libraries out there to help. They also abstract all browser compatibility issues to make your life easier.


	Raphaël
	Snap.svg
	svg.js


You can also get most vector applications to export SVG. This means that you can continue your normal workflows, but instead of flattening the image as a PNG or bringing it over to Photoshop to rasterize, you can keep all your hard work as vectors and reap the benefits of SVG.",2013,Brian Suda,briansuda,2013-12-07T00:00:00+00:00,https://24ways.org/2013/animating-vectors-with-svg/,
24,Kill It With Fire! What To Do With Those Dreaded FAQs,"In the mid-1640s, a man named Matthew Hopkins attempted to rid England of the devil’s influence, primarily by demanding payment for the service of tying women to chairs and tossing them into lakes.

Unsurprisingly, his methods garnered criticism. Hopkins defended himself in The Discovery of Witches in 1647, subtitled “Certaine Queries answered, which have been and are likely to be objected against MATTHEW HOPKINS, in his way of finding out Witches.”

Each “querie” was written in the voice of an imagined detractor, and answered in the voice of an imagined defender (always referring to himself as “the discoverer,” or “him”):


	Quer. 14.

	All that the witch-finder doth is to fleece the country of their money, and therefore rides and goes to townes to have imployment, and promiseth them faire promises, and it may be doth nothing for it, and possesseth many men that they have so many wizzards and so many witches in their towne, and so hartens them on to entertaine him.

	Ans.

	You doe him a great deale of wrong in every of these particulars.


Hopkins’ self-defense was an early modern English FAQ.

Digital beginnings

Question and answer formatting certainly isn’t new, and stretches back much further than witch-hunt days. But its most modern, most notorious, most reviled incarnation is the internet’s frequently asked questions page.

FAQs began showing up on pre-internet mailing lists as a way for list members to answer and pre-empt newcomers’ repetitive questions:


	The presumption was that new users would download archived past messages through ftp. In practice, this rarely happened and the users tended to post questions to the mailing list instead of searching its archives. Repeating the “right” answers becomes tedious…


When all the users of a system can hear all the other users, FAQs make a lot of sense: the conversation needs to be managed and manageable. FAQs were a stopgap for the technological limitations of the time.

But the internet moved past mailing lists. Online information can be stored, searched, filtered, and muted; we choose and control our conversations. New users no longer rely on the established community to answer their questions for them.

And yet, FAQs are still around. They’re a content anti-pattern, replicated from site to site to solve a problem we no longer have.

What we hate when we hate FAQs

As someone who creates and structures online content – always with the goal of making that content as useful as possible to people – FAQs drive me absolutely batty. Almost universally, FAQs represent the opposite of useful. A brief list of their sins:


Double trouble
Duplicated content is practically a given with FAQs. They’re written as though they’ll be accessed in a vacuum – but search results, navigation patterns, and curiosity ensure that users will seek answers throughout the site. Is our goal to split their focus? To make them uncertain of where to look? To divert them to an isolated microcosm of the website? Duplicated content means user confusion (to say nothing of the duplicated workload for maintaining content).
Leaving the job unfinished
Many FAQs fail before they’re even out of the gate, presenting a list of questions that’s incomplete (too short and careless to be helpful) or irrelevant (avoiding users’ real concerns in favor of soundbites). Alternately, if the right questions are there, the answers may be convoluted, jargon-heavy, or otherwise difficult to understand.
Long lists of not-my-question
Getting a single answer often means sifting through a haystack of questions. For each potential question, the user must read, comprehend, assess, move on, rinse, repeat. That’s a lot of legwork for little reward – and a lot of opportunity for mistakes. Users may miss their question, or they may fail to recognize a differently worded version of their question, or they may not notice when their sought-after answer appears somewhere they didn’t expect.
The ventriloquist act
FAQs shift the point of view. While websites speak on behalf of the organization (“our products,” “our services,” “you can call us for assistance,” etc.), FAQs speak as the user – “I can’t find my password” or “How do I sign up?” Both voices are written from the first-person perspective, but speak for different entities, which is disorienting: it breaks the tone and messaging across the website. It’s also presumptuous: why do you get to speak for the user?


These all underscore FAQs’ fatal flaw: they are content without context, delivered without regard for the larger experience of the website. You can hear the absurdity in the name itself: if users are asking the same questions so frequently, then there is an obvious gulf between their needs and the site content. (And if not, then we have a labeling problem.)

Instead of sending users to a jumble of maybe-it’s-here-maybe-it’s-not questions, the answers to FAQs should be found naturally throughout a website. They are not separated, not isolated, not other. They are the content.

To present it otherwise is to create a runaround, and users know it. Jay Martel’s parody, “F.A.Q.s about F.A.Q.s” captures the silliness and frustration of such a system:


	Q: Why are you so rude?

	A: For that answer, you would have to consult an F.A.Q.s about F.A.Q.s about F.A.Q.s. But your time might be better served by simply abandoning your search for a magic answer and taking responsibility for your own profound ignorance.


FAQs aren’t magic answers. They don’t resolve a content dilemma or even help users. Yet they keep cropping up, defiant, weedy, impossible to eradicate.

Where are they all coming from?

Blame it on this: writing is hard. When generating content, most of us do whatever it takes to get some words on the screen. And the format of question and answer makes it easy: a reactionary first stab at content development.

After all, the point of website content is to answer users’ questions. So this – to give everyone credit – is a really good move. Content creators who think in terms of questions and answers are actually thinking of their users, particularly first-time users, trying to anticipate their needs and write towards them.

It’s a good start. But it’s scaffolding: writing that helps you get to the writing you’re supposed to be doing. It supports you while you write your way to the heart of your content. And once you get there, you have to look back and take the scaffolding down.

Leaving content in the Q&A format that helped you develop it is missing the point. You’re not there to build scaffolding. You have to see your content in its naked purpose and determine the best method for communicating that purpose – and it usually won’t be what got you there.

The goal (to borrow a lesson from content management systems) is to separate the content from its presentation, to let the meaning of the content inform its display.

This is, of course, a nice theory.

An occasionally necessary evil

I have a lot of clients who adore FAQs. They’ve developed their content over a long period of time. They’ve listened to the questions their users are asking. And they’ve answered them all on a page that I simply cannot get them to part with.

Which means I’ve had to consider that there may be occasions where an FAQ page is appropriate.

As an example: one of my clients is a financial office in a large institution. Because this office manages several third-party systems that serve a range of niche audiences, they had developed FAQs that addressed hyper-specific instances of dysfunction within systems for different users – à la “I’m a financial director and my employee submitted an expense report in such-and-such system and it returned such-and-such error. What do I do?”

Yes, this content could be removed from the question format and rewritten. But I’m not sure it would be an improvement. It won’t necessarily resolve concerns about length and searchability, and the different audiences may complicate the delivery. And since the work of rewriting it didn’t fit into the client workflow (small team, no writers, pressed for time), I didn’t recommend the change.

I’ve had to make peace with not being to torch all the FAQs on the internet. Some content, like troubleshooting information or complex procedures, may be better in that format. It may be the smartest way for a particular client to handle that particular information.

Of course, this has to be determined on a case-by-case basis, taking into account the amount of content, the subject matter, the skill levels of the content creators, the publishing workflow, and the search habits of the users.

If you determine that an FAQ page is the only way to go, ask yourself:


	Is there a better label or more specific term for the page (support, troubleshooting, product concerns, etc.)?
	Is there way to structure the page, categorize the questions, or otherwise make it easier for users to navigate quickly to the answer they need?
	Is a question and answer format absolutely the best way to communicate this information?


Form follows function

Just as a question and answer format isn’t necessarily required to deliver the content, neither is it an inappropriate method in and of itself. Content professionals have developed a knee-jerk reaction: It’s an FAQ page! Quick, burn it! Buuuuurn it!

But there’s no inherent evil in questions and answers. Framing content in an interrogatory construct is no more a deal with the devil than subheads and paragraphs, or narrative arcs, or bullet points.

Yes, FAQs are riddled with communication snafus. They deserve, more often than not, to be tied to a chair and thrown into a lake. But that wouldn’t fix our content problems. FAQs are a shiny and obvious target for our frustration, but they’re not unique in their flaws. In any format, in any display, in any kind of page, weak content can rear its ugly, poorly written head.

It’s not the Q&A that’s to blame, it’s bad content. Content without context will always fail users. That’s the real witch in our midst.",2013,Lisa Maria Martin,lisamariamartin,2013-12-08T00:00:00+00:00,https://24ways.org/2013/what-to-do-with-faqs/,content
21,Keeping Parts of Your Codebase Private on GitHub,"Open source is brilliant, there’s no denying that, and GitHub has been  instrumental in open source’s recent success. I’m a keen open-sourcerer myself, and I have a number of projects on GitHub. However, as great as sharing code is, we often want to keep some projects to ourselves. To this end, GitHub created private repositories which act like any other Git repository, only, well, private!

A slightly less common issue, and one I’ve come up against myself, is the desire to only keep certain parts of a codebase private. A great example would be my site, CSS Wizardry; I want the code to be open source so that people can poke through and learn from it, but I want to keep any draft blog posts private until they are ready to go live. Thankfully, there is a very simple solution to this particular problem: using multiple remotes.

Before we begin, it’s worth noting that you can actually build  a GitHub Pages site from a private repo. You can keep the entire source private, but still have GitHub build and display a full Pages/Jekyll site. I do this with csswizardry.net. This post will deal with the more specific problem of keeping only certain parts of the codebase (branches) private, and expose parts of it as either an open source project, or a built GitHub Pages site.

N.B. This post requires some basic Git knowledge.

Adding your public remote

Let’s assume you’re starting from scratch and you currently have no repos set up for your project. (If you do already have your public repo set up, skip to the “Adding your private remote” section.)

So, we have a clean slate: nothing has been set up yet, we’re doing all of that now. On GitHub, create two repositories. For the sake of this article we shall call them site.com and private.site.com. Make the site.com repo public, and the private.site.com repo private (you will need a paid GitHub account).

On your machine, create the site.com directory, in which your project will live. Do your initial work in there, commit some stuff — whatever you need to do. Now we need to link this local Git repo on your machine with the public repo (remote) on GitHub. We should all be used to this:

$ git remote add origin git@github.com:[user]/site.com.git

Here we are simply telling Git to add a remote called origin which lives at git@github.com:[user]/site.com.git. Simple stuff. Now we need to push our current branch (which will be master, unless you’ve explicitly changed it) to that remote:

$ git push -u origin master

Here we are telling Git to push our master branch to a corresponding master branch on the remote called origin, which we just added. The -u sets upstream tracking, which basically tells Git to always shuttle code on this branch between the local master branch and the master branch on the origin remote. Without upstream tracking, you would have to tell Git where to push code to (and pull it from) every time you ran the push or pull commands. This sets up a permanent bond, if you like.

This is really simple stuff, stuff that you will probably have done a hundred times before as a Git user. Now to set up our private remote.

Adding your private remote

We’ve set up our public, open source repository on GitHub, and linked that to the repository on our machine. All of this code will be publicly viewable on GitHub.com. (Remember, GitHub is just a host of regular Git repositories, which also puts a nice GUI around it all.) We want to add the ability to keep certain parts of the codebase private. What we do now is add another remote repository to the same local repository. We have two repos on GitHub (site.com and private.site.com), but only one repository (and, therefore, one directory) on our machine. Two GitHub repos, and one local one.

In your local repo, check out a new branch. For the sake of this article we shall call the branch dev. This branch might contain work in progress, or draft blog posts, or anything you don’t want to be made publicly viewable on GitHub.com. The contents of this branch will, in a moment, live in our private repository.

$ git checkout -b dev

We have now made a new branch called dev off the branch we were on last (master, unless you renamed it).

Now we need to add our private remote (private.site.com) so that, in a second, we can send this branch to that remote:

$ git remote add private git@github.com:[user]/private.site.com.git

Like before, we are just telling Git to add a new remote to this repo, only this time we’ve called it private and it lives at git@github.com:[user]/private.site.com.git. We now have one local repo on our machine which has two remote repositories associated with it.

Now we need to tell our dev branch to push to our private remote:

$ git push -u private dev

Here, as before, we are pushing some code to a repo. We are saying that we want to push the dev branch to the private remote, and, once again, we’ve set up upstream tracking. This means that, by default, the dev branch will only push and pull to and from the private remote (unless you ever explicitly state otherwise).

Now you have two branches (master and dev respectively) that push to two remotes (origin and private respectively) which are public and private respectively.

Any work we do on the master branch will push and pull to and from our publicly viewable remote, and any code on the dev branch will push and pull from our private, hidden remote.

Adding more branches

So far we’ve only looked at two branches pushing to two remotes, but this workflow can grow as much or as little as you’d like. Of course, you’d never do all your work in only two branches, so you might want to push any number of them to either your public or private remotes. Let’s imagine we want to create a branch to try something out real quickly:

$ git checkout -b test

Now, when we come to push this branch, we can choose which remote we send it to:

$ git push -u private test

This pushes the new test branch to our private remote (again, setting the persistent tracking with -u).

You can have as many or as few remotes or branches as you like.

Combining the two

Let’s say you’ve been working on a new feature in private for a few days, and you’ve kept that on the private remote. You’ve now finalised the addition and want to move it into your public repo. This is just a simple merge. Check out your master branch:

$ git checkout master

Then merge in the branch that contained the feature:

$ git merge dev

Now master contains the commits that were made on dev and, once you’ve pushed master to its remote, those commits will be viewable publicly on GitHub:

$ git push

Note that we can just run $ git push on the master branch as we’d previously set up our upstream tracking (-u).

Multiple machines

So far this has covered working on just one machine; we had two GitHub remotes and one local repository. Let’s say you’ve got yourself a new Mac (yay!) and you want to clone an existing project:

$ git clone git@github.com:[user]/site.com.git

This will not clone any information about the remotes you had set up on the previous machine. Here you have a fresh clone of the public project and you will need to add the private remote to it again, as above.

Done!

If you’d like to see me blitz through all that in one go, check the showterm recording.

The beauty of this is that we can still share our code, but we don’t have to develop quite so openly all of the time. Building a framework with a killer new feature? Keep it in a private branch until it’s ready for merge. Have a blog post in a Jekyll site that you’re not ready to make live? Keep it in a private drafts branch. Working on a new feature for your personal site? Tuck it away until it’s finished. Need a staging area for a Pages-powered site? Make a staging remote with its own custom domain.

All this boils down to, really, is the fact that you can bring multiple remotes together into one local codebase on your machine. What you do with them is entirely up to you!",2013,Harry Roberts,harryroberts,2013-12-09T00:00:00+00:00,https://24ways.org/2013/keeping-parts-of-your-codebase-private-on-github/,code
1,Why Bother with Accessibility?,"Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web.

How we approach accessibility

In the web community, there’s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn’t be considered a separate topic. Still, of those who are familiar with accessibility, there’s an overwhelming number of designers, developers, clients and bosses who just aren’t that bothered.

Over the last few months I’ve spoken to a lot of people about accessibility, and I’ve heard the same reasons to ignore it over and over again. Let’s take a look at the most common excuses.

Excuse 1: “People with disabilities don’t really use the web”

Accessibility will make your site available to more people — the inclusion case

In the same way that the accessibility of a building isn’t just about access for wheelchair users, web accessibility isn’t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier.

There are four main types of disability that affect use of the web:


	Visual
	Blindness, low vision and colour-blindness
	Auditory
	Profoundly deaf and hard of hearing
	Motor
	The inability to use a mouse, slow response time, limited fine motor control
	Cognitive
	Learning difficulties, distractibility, the inability to focus on large amounts of information


None of these disabilities are completely black and white

Examining deafness, it’s clear from the medical scale that there are many grey areas between full hearing and total deafness:


	mild
	moderate
	moderately severe
	severe
	profound
	totally deaf


For eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges:


	astigmatism
	colour blindness
	akinetopsia (motion blindness)
	scotopic visual sensitivity (visual stress related to light)
	visual agnosia (impaired recognition or identification of objects)


While we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them.

Impairments aren’t always permanent

As we age, we’re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can’t afford to make any assumptions based on our own limited experiences.

Impairments might be somewhere between the user and the website

There are also impairments that aren’t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be:


	Low bandwidth, or intermittent internet connection
	Bright light, rain, or other weather-based conditions
	Noisy environments, or a location where the user doesn’t want to disturb their neighbours with sound
	Browsing with mobile devices, games consoles and other non-desktop devices
	Browsing with legacy browsers or operating systems


Such environmental factors show that it’s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design.

Excuse 2: “We don’t want to affect the experience for the majority of our users”

Accessibility will improve your site for all your users — the usability case

On a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals:


	Visual – make it easy to read
	Auditory – make it easy to hear
	Motor – make it easy to interact
	Cognitive – make it easy to understand and focus


Taking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience.

Excuse 3: “We don’t have the budget for accessibility”

Accessibility will make you money — the business case

By reducing your audience through ignoring accessibility, you’re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on.

The following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation.


	Improvements in accessibility doubled Legal and General’s life insurance sales online.



	Improvements in accessibility increased Tesco’s grocery home delivery sales by £13 million in 2005… To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their ‘normal’ site with their accessible version and expect a further increase in revenues.



	Improvements in accessibility increased Virgin.net sales by 68%.


Statistics all from WSI white paper: Improve your website’s usability and accessibility to increase sales (PDF).

Excuse 4: “Accessible websites are ugly”

Accessibility won’t stop your site from being beautiful — the beauty case

Many people use ugly accessible websites as proof that all accessible websites are ugly. This just isn’t the case. I’ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim’s Wave accessibility checker tool.

While automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible.

Amazon.co.uk

It may not be a decorated beauty, but Amazon is often first in functional design. It’s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter.

 Screenshot of Amazon website
 Screenshot of Amazon’s Wave results – five errors
 Screenshot of Amazon through a Color Oracle filter

24 ways

When Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter.

 Screenshot of pre-2013 24 ways website design
 Screenshot of 24 ways Wave results – zero errors
 Screenshot of 24ways through a Color Oracle filter

Opera’s Shiny Demos

Demos and prototypes are notorious for ignoring accessibility, but Opera’s Shiny Demos site shows how exploring new technologies doesn’t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter.

 Screenshot of Opera’s Shiny Demos website
 Screenshot of Opera’s Shiny Demos Wave results – 1 error
 Screenshot of Opera’s Shiny Demos through a Color Oracle filter

SoundCloud

When a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter.

 Screenshot of SoundCloud website
 Screenshot of SoundCloud’s Wave results – one error
 Screenshot of SoundCloud through a Color Oracle filter

Education and balance

As with most web design, doing accessibility well is about combining your knowledge of accessibility with your project’s context to create a balance that serves your users’ needs. Your types of content and interactions will dictate one set of constraints. Your users’ needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints.

And then there’s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.",2013,Laura Kalbag,laurakalbag,2013-12-10T00:00:00+00:00,https://24ways.org/2013/why-bother-with-accessibility/,design
18,Grunt for People Who Think Things Like Grunt are Weird and Hard,"Front-end developers are often told to do certain things:


	Work in as small chunks of CSS and JavaScript as makes sense to you, then concatenate them together for the production website.
	Compress your CSS and minify your JavaScript to make their file sizes as small as possible for your production website.
	Optimize your images to reduce their file size without affecting quality.
	Use Sass for CSS authoring because of all the useful abstraction it allows.


That’s not a comprehensive list of course, but those are the kind of things we need to do. You might call them tasks.

I bet you’ve heard of Grunt. Well, Grunt is a task runner. Grunt can do all of those things for you. Once you’ve got it set up, which isn’t particularly difficult, those things can happen automatically without you having to think about them again.

But let’s face it: Grunt is one of those fancy newfangled things that all the cool kids seem to be using but at first glance feels strange and intimidating. I hear you. This article is for you.

Let’s nip some misconceptions in the bud right away

Perhaps you’ve heard of Grunt, but haven’t done anything with it. I’m sure that applies to many of you. Maybe one of the following hang-ups applies to you.

I don’t need the things Grunt does

You probably do, actually. Check out that list up top. Those things aren’t nice-to-haves. They are pretty vital parts of website development these days. If you already do all of them, that’s awesome. Perhaps you use a variety of different tools to accomplish them. Grunt can help bring them under one roof, so to speak. If you don’t already do all of them, you probably should and Grunt can help. Then, once you are doing those, you can keep using Grunt to do more for you, which will basically make you better at doing your job.

Grunt runs on Node.js — I don’t know Node

You don’t have to know Node. Just like you don’t have to know Ruby to use Sass. Or PHP to use WordPress. Or C++ to use Microsoft Word.

I have other ways to do the things Grunt could do for me

Are they all organized in one place, configured to run automatically when needed, and shared among every single person working on that project? Unlikely, I’d venture.

Grunt is a command line tool — I’m just a designer

I’m a designer too. I prefer native apps with graphical interfaces when I can get them. But I don’t think that’s going to happen with Grunt1.

The extent to which you need to use the command line is:


	Navigate to your project’s directory.
	Type grunt and press Return.


After set-up, that is, which again isn’t particularly difficult.

OK. Let’s get Grunt installed

Node is indeed a prerequisite for Grunt. If you don’t have Node installed, don’t worry, it’s very easy. You literally download an installer and run it. Click the big Install button on the Node website.

You install Grunt on a per-project basis. Go to your project’s folder. It needs a file there named package.json at the root level. You can just create one and put it there.

 package.json at root

The contents of that file should be this:

{
  ""name"": ""example-project"",
  ""version"": ""0.1.0"",
  ""devDependencies"": {
    ""grunt"": ""~0.4.1""
  }
}

Feel free to change the name of the project and the version, but the devDependencies thing needs to be in there just like that.

This is how Node does dependencies. Node has a package manager called NPM (Node packaged modules) for managing Node dependencies (like a gem for Ruby if you’re familiar with that). You could even think of it a bit like a plug-in for WordPress.

Once that package.json file is in place, go to the terminal and navigate to your folder. Terminal rubes like me do it like this:

 Terminal rube changing directories

Then run the command:

npm install

After you’ve run that command, a new folder called node_modules will show up in your project.

 Example of node_modules folder

The other files you see there, README.md and LICENSE are there because I’m going to put this project on GitHub and that’s just standard fare there.

The last installation step is to install the Grunt CLI (command line interface). That’s what makes the grunt command in the terminal work. Without it, typing grunt will net you a “Command Not Found”-style error. It is a separate installation for efficiency reasons. Otherwise, if you had ten projects you’d have ten copies of Grunt CLI.

This is a one-liner again. Just run this command in the terminal:

npm install -g grunt-cli

You should close and reopen the terminal as well. That’s a generic good practice to make sure things are working right. Kinda like restarting your computer after you install a new application was in the olden days.

Let’s make Grunt concatenate some files

Perhaps in our project there are three separate JavaScript files:


	jquery.js – The library we are using.
	carousel.js – A jQuery plug-in we are using.
	global.js – Our authored JavaScript file where we configure and call the plug-in.


In production, we would concatenate all those files together for performance reasons (one request is better than three). We need to tell Grunt to do this for us.

But wait. Grunt actually doesn’t do anything all by itself. Remember Grunt is a task runner. The tasks themselves we will need to add. We actually haven’t set up Grunt to do anything yet, so let’s do that.

The official Grunt plug-in for concatenating files is grunt-contrib-concat. You can read about it on GitHub if you want, but all you have to do to use it on your project is to run this command from the terminal (it will henceforth go without saying that you need to run the given commands from your project’s root folder):

npm install grunt-contrib-concat --save-dev

A neat thing about doing it this way: your package.json file will automatically be updated to include this new dependency. Open it up and check it out. You’ll see a new line:

""grunt-contrib-concat"": ""~0.3.0""

Now we’re ready to use it. To use it we need to start configuring Grunt and telling it what to do.

You tell Grunt what to do via a configuration file named Gruntfile.js2

Just like our package.json file, our Gruntfile.js has a very special format that must be just right. I wouldn’t worry about what every word of this means. Just check out the format:

module.exports = function(grunt) {

    // 1. All configuration goes here 
    grunt.initConfig({
        pkg: grunt.file.readJSON('package.json'),

        concat: {
            // 2. Configuration for concatinating files goes here.
        }

    });

    // 3. Where we tell Grunt we plan to use this plug-in.
    grunt.loadNpmTasks('grunt-contrib-concat');

    // 4. Where we tell Grunt what to do when we type ""grunt"" into the terminal.
    grunt.registerTask('default', ['concat']);

};

Now we need to create that configuration. The documentation can be overwhelming. Let’s focus just on the very simple usage example.

Remember, we have three JavaScript files we’re trying to concatenate. We’ll list file paths to them under src in an array of file paths (as quoted strings) and then we’ll list a destination file as dest. The destination file doesn’t have to exist yet. It will be created when this task runs and squishes all the files together.

Both our jquery.js and carousel.js files are libraries. We most likely won’t be touching them. So, for organization, we’ll keep them in a /js/libs/ folder. Our global.js file is where we write our own code, so that will be right in the /js/ folder. Now let’s tell Grunt to find all those files and squish them together into a single file named production.js, named that way to indicate it is for use on our real live website.

concat: {   
    dist: {
        src: [
            'js/libs/*.js', // All JS in the libs folder
            'js/global.js'  // This specific file
        ],
        dest: 'js/build/production.js',
    }
}

Note: throughout this article there will be little chunks of configuration code like above. The intention is to focus in on the important bits, but it can be confusing at first to see how a particular chunk fits into the larger file. If you ever get confused and need more context, refer to the complete file.

With that concat configuration in place, head over to the terminal, run the command:

grunt

and watch it happen! production.js will be created and will be a perfect concatenation of our three files. This was a big aha! moment for me. Feel the power course through your veins. Let’s do more things!

Let’s make Grunt minify that JavaScript

We have so much prep work done now, adding new tasks for Grunt to run is relatively easy. We just need to:


	Find a Grunt plug-in to do what we want
	Learn the configuration style of that plug-in
	Write that configuration to work with our project


The official plug-in for minifying code is grunt-contrib-uglify. Just like we did last time, we just run an NPM command to install it:

npm install grunt-contrib-uglify --save-dev

Then we alter our Gruntfile.js to load the plug-in:

grunt.loadNpmTasks('grunt-contrib-uglify');

Then we configure it:

uglify: {
    build: {
        src: 'js/build/production.js',
        dest: 'js/build/production.min.js'
    }
}

Let’s update that default task to also run minification:

grunt.registerTask('default', ['concat', 'uglify']);

Super-similar to the concatenation set-up, right?

Run grunt at the terminal and you’ll get some deliciously minified JavaScript:

 Minified JavaScript

That production.min.js file is what we would load up for use in our index.html file.

Let’s make Grunt optimize our images

We’ve got this down pat now. Let’s just go through the motions. The official image minification plug-in for Grunt is grunt-contrib-imagemin. Install it:

npm install grunt-contrib-imagemin --save-dev

Register it in the Gruntfile.js:

grunt.loadNpmTasks('grunt-contrib-imagemin');

Configure it:

imagemin: {
    dynamic: {
        files: [{
            expand: true,
            cwd: 'images/',
            src: ['**/*.{png,jpg,gif}'],
            dest: 'images/build/'
        }]
    }
}

Make sure it runs:

grunt.registerTask('default', ['concat', 'uglify', 'imagemin']);

Run grunt and watch that gorgeous squishification happen:

 Squished images

Gotta love performance increases for nearly zero effort.

Let’s get a little bit smarter and automate

What we’ve done so far is awesome and incredibly useful. But there are a couple of things we can get smarter on and make things easier on ourselves, as well as Grunt:


	Run these tasks automatically when they should
	Run only the tasks needed at the time


For instance:


	Concatenate and minify JavaScript when JavaScript changes
	Optimize images when a new image is added or an existing one changes


We can do this by watching files. We can tell Grunt to keep an eye out for changes to specific places and, when changes happen in those places, run specific tasks. Watching happens through the official grunt-contrib-watch plugin.

I’ll let you install it. It is exactly the same process as the last few plug-ins we installed. We configure it by giving watch specific files (or folders, or both) to watch. By watch, I mean monitor for file changes, file deletions or file additions. Then we tell it what tasks we want to run when it detects a change.

We want to run our concatenation and minification when anything in the /js/ folder changes. When it does, we should run the JavaScript-related tasks. And when things happen elsewhere, we should not run the JavaScript-related tasks, because that would be irrelevant. So:

watch: {
    scripts: {
        files: ['js/*.js'],
        tasks: ['concat', 'uglify'],
        options: {
            spawn: false,
        },
    } 
}

Feels pretty comfortable at this point, hey? The only weird bit there is the spawn thing. And you know what? I don’t even really know what that does. From what I understand from the documentation it is the smart default. That’s real-world development. Just leave it alone if it’s working and if it’s not, learn more.

Note: Isn’t it frustrating when something that looks so easy in a tutorial doesn’t seem to work for you? If you can’t get Grunt to run after making a change, it’s very likely to be a syntax error in your Gruntfile.js. That might look like this in the terminal:

 Errors running Grunt

Usually Grunt is pretty good about letting you know what happened, so be sure to read the error message. In this case, a syntax error in the form of a missing comma foiled me. Adding the comma allowed it to run.

Let’s make Grunt do our preprocessing

The last thing on our list from the top of the article is using Sass — yet another task Grunt is well-suited to run for us. But wait? Isn’t Sass technically in Ruby? Indeed it is. There is a version of Sass that will run in Node and thus not add an additional dependency to our project, but it’s not quite up-to-snuff with the main Ruby project. So, we’ll use the official grunt-contrib-sass plug-in which just assumes you have Sass installed on your machine. If you don’t, follow the command line instructions.

What’s neat about Sass is that it can do concatenation and minification all by itself. So for our little project we can just have it compile our main global.scss file:

sass: {
    dist: {
        options: {
            style: 'compressed'
        },
        files: {
            'css/build/global.css': 'css/global.scss'
        }
    } 
}

We wouldn’t want to manually run this task. We already have the watch plug-in installed, so let’s use it! Within the watch configuration, we’ll add another subtask:

css: {
    files: ['css/*.scss'],
    tasks: ['sass'],
    options: {
        spawn: false,
    }
}

That’ll do it. Now, every time we change any of our Sass files, the CSS will automaticaly be updated.

Let’s take this one step further (it’s absolutely worth it) and add LiveReload. With LiveReload, you won’t have to go back to your browser and refresh the page. Page refreshes happen automatically and in the case of CSS, new styles are injected without a page refresh (handy for heavily state-based websites).

It’s very easy to set up, since the LiveReload ability is built into the watch plug-in. We just need to:


Install the browser plug-in
Add to the top of the watch configuration:
. watch: {
    options: {
        livereload: true,
    },
    scripts: {   
    /* etc */

Restart the browser and click the LiveReload icon to activate it.
Update some Sass and watch it change the page automatically.


 Live reloading browser

Yum.

Prefer a video?

If you’re the type that likes to learn by watching, I’ve made a screencast to accompany this article that I’ve published over on CSS-Tricks: First Moments with Grunt

Leveling up

As you might imagine, there is a lot of leveling up you can do with your build process. It surely could be a full time job in some organizations.

Some hardcore devops nerds might scoff at the simplistic setup we have going here. But I’d advise them to slow their roll. Even what we have done so far is tremendously valuable. And don’t forget this is all free and open source, which is amazing.

You might level up by adding more useful tasks:


	Running your CSS through Autoprefixer (A+ Would recommend) instead of a preprocessor add-ons.
	Writing and running JavaScript unit tests (example: Jasmine).
	Build your image sprites and SVG icons automatically (example: Grunticon).
	Start a server, so you can link to assets with proper file paths and use services that require a real URL like TypeKit and such, as well as remove the need for other tools that do this, like MAMP.
	Check for code problems with HTML-Inspector, CSS Lint, or JS Hint.
	Have new CSS be automatically injected into the browser when it ever changes.
	Help you commit or push to a version control repository like GitHub.
	Add version numbers to your assets (cache busting).
	Help you deploy to a staging or production environment (example: DPLOY).


You might level up by simply understanding more about Grunt itself:


	Read Grunt Boilerplate by Mark McDonnell.
	Read Grunt Tips and Tricks by Nicolas Bevacqua.
	Organize your Gruntfile.js by splitting it up into smaller files.
	Check out other people’s and projects’ Gruntfile.js.
	Learn more about Grunt by digging into its source and learning about its API.


Let’s share

I think some group sharing would be a nice way to wrap this up. If you are installing Grunt for the first time (or remember doing that), be especially mindful of little frustrating things you experience(d) but work(ed) through. Those are the things we should share in the comments here. That way we have this safe place and useful resource for working through those confusing moments without the embarrassment. We’re all in this thing together!

 

1 Maybe someday someone will make a beautiful Grunt app for your operating system of choice. But I’m not sure that day will come. The configuration of the plug-ins is the important part of using Grunt. Each plug-in is a bit different, depending on what it does. That means a uniquely considered UI for every single plug-in, which is a long shot.

Perhaps a decent middleground is this Grunt DevTools Chrome add-on.

2 Gruntfile.js is often referred to as Gruntfile in documentation and examples. Don’t literally name it Gruntfile — it won’t work.",2013,Chris Coyier,chriscoyier,2013-12-11T00:00:00+00:00,https://24ways.org/2013/grunt-is-not-weird-and-hard/,code
22,The Responsive Hover Paradigm,"CSS transitions and animations provide web designers with a whole slew of tools to spruce up our designs. Move over ActionScript tweens! The techniques we can now implement with CSS are reminiscent of Flash-based adventures from the pages of web history.

Pairing CSS enhancements with our :hover pseudo-class allows us to add interesting events to our websites. We have a ton of power at our fingertips. However, with this power, we each have to ask ourselves: just because I can do something, should I?

Why bother? 

We hear a lot of mantras in the web community. Some proclaim the importance of content; some encourage methods like mobile first to support content; and others warn of the overhead and speed impact of decorative flourishes and visual images. I agree, one hundred percent. At the same time, I believe that content can reign king and still provide a beautiful design with compelling interactions and acceptable performance impacts. Maybe, just maybe, we can even have a little bit of fun when crafting these systems!

Yes, a site with pure HTML content and no CSS will load very fast on your mobile phone, but it leaves a lot to be desired. If you went to your local library and every book looked the same, how would you know which one to borrow? Imagine if every book was printed on the same paper stock with the same cover page in the same type size set at a legible point value… how would you know if you were going to purchase a cookbook about wild game or a young adult story about teens fighting to the death?

For certain audiences, seeing a site with hip, lively hovers sure beats a stale website concept. I’ve worked on many higher education sites, and setting the interactive options is often a very important factor in engaging potential students, alumni, and donors. The same can go for e-commerce sites: enticing your audience with surprise and delight factors can be the difference between a successful and a lost sale. 

Knowing your content and audience can help you decide if an intriguing experience is appropriate for your site; if it is, then hover responses can be a real asset. 

Why hover?

We have all these capabilities with CSS properties to create the aforementioned fun interactions, and it would be quite easy to fall back into some old patterns and animation abuse. The world of Flash intros and skip links could be recreated with CSS keyframes. However, I don’t think any of us want to go the route of forcing users into unwanted exchanges and road blocking content. 

What’s great about utilizing hover to pair with CSS powered actions is that it’s user initiated. It’s a well-established expectation that when a user mouses over an object, something changes. If we can identify that something as a link, then we will expect something to change as we move our mouse over it. By waiting to trigger a CSS-based response until a user chooses to engage with a target makes for a more polished experience (as opposed to barraging our screens with animations all willy-nilly). This makes it the perfect opportunity to add some unique spunk. 

What about mobile, touch, and responsive?

So, you’re on board with this so far, but what about mobile and touch devices? Sure, some devices like the Samsung Galaxy S4 have some hovering capabilities, but certainly most do not. Beyond mobile devices, we also have to worry about desktops with touch capabilities. It’s super difficult to detect if a user is currently using touch or hover. One option we have is to design strictly for touch only and send hover enhancements to the graveyard. However, being that I’m all “fuck yeah hovers!,” I like to explore all options. So, let’s examine four different types of hover patterns and see how they can translate to our touch devices.

1. The essential text hover

Changing text color on hover is something we’ve done for a while and it has helped aid in identifying links. To maintain the best accessibility we can achieve, it helps to have a different visual indicator on the default :link state, such as an underline. By making sure all text links have an underline, we won’t have to rely on visual changes during hover to make sure touch device users know that it is a link. For hover-enabled devices, we can add a basic color transition. Doing so creates a nice fade, which makes the change on hover less jarring. Kinda like smooth jazz. The code* to achieve this is quite simple: 

a {
	color: #6dd4b1;
	transition: color 0.25s linear;  
}

a:hover, a:focus  {
	color: #357099;
}


	Browser prefixes are omitted


You can see in the final result that, for both touch and hover, everyone wins: 

See the Pen Most Basic Link Transition by Jenn Lukas (@Jenn) on CodePen

  

2. Visual background wizardry and animated hovers

We can take this a step further by again making changes to our aesthetic on hover, but not making any content changes. Altering image hovers for fun and personality can separate your site from others; that personality is important and can enhance our content. 

Let’s look at a few sites that do this really well. Scroll down to the judges section of CSS Off and check out the illustrations of the judges. On hover, the illustration fades into a photo of the judge. This provides a realistic alternative to the drawing. Users without the hover can click into the detail page, where they can see the full color picture and learn more about the judges; the information is still available through a different pathway. 

Going back to the higher education field, let’s visit Delaware Valley College. The school had recently gone through a rebranding that included loop icons as a symbol to connect ideas. These icons are brought into the website on hover of the slideshow arrows (WebKit browsers). The hover reveals a loop animation, tying in overall themes and adding some extra pizzazz that makes me think, “This is a hip place that feels current.” For visitors who can’t access the hover effect, the default arrow state clearly represents a clickable link, and there is swipe functionality on mobile devices to boot. 

DIY.org’s Frontend Dev page has a bunch of enjoyable hover actions happening, featuring scaling transforms and looping animations. Nothing new is revealed on hover, so touch devices won’t miss anything, but it intrigues the user who is visiting a site about front-end dev doing cool front-end things. It backs up its claim of front-end knowledge by adding this enhancement. 

The old Cowork Chicago (now redirecting) had a great example, captured here:

 Coop: Chicago Coworking from Jenn Lukas on Vimeo.

The code for the Join areas is quite simple: 

.join-buttons .daily, .join-buttons .monthly { 
    height: 260px; z-index: 0; margin-top: 30px;
	transition: height .2s linear,margin .2s linear;
}

.join-buttons .daily:hover, .join-buttons .monthly:hover { 
	height: 280px; margin-top: 20px; 
}

li.button:hover { 
    z-index: 20; 
}

The slight rotation on the photos, and the change of color and size of the rate options on hover, add to the fun factor. The site attempts to advertise the co-working space by letting bits of their charisma show through with these transitions. They don’t hit the user over the head with animations, but provide a nice addition to make sure visitors know it’s a welcoming place to work. Some text is added on the hover, but the text isn’t essential to determine where the link goes.

3. Image block hovers

There have been more designs popping up with large image blocks acting as extensive hit area links to subsequent pages. On hover of these links, text is revealed, letting the user know where the link destination goes. 

See the Pen Transitioning Max Height by Jenn Lukas (@Jenn) on CodePen

This type of link is tough for users on touch as the image might not provide enough context to reveal its target. If you weren’t aware of what my illustrated avatar from 2007 looked like (or even if you did), then how would you know that this is a link to my Twitter page? Instead, if we provide  enough context — such as the @jennlukas handle — you could assume the destination. Users who receive the hover can also see the Twitter bio. It won’t break the experience for users that can’t hover, but it will provide a nice interaction and some more information for those that can. 

See the Pen Transitioning Max Height by Jenn Lukas (@Jenn) on CodePen

The Esquire site follows this same pattern, in which the title of the story is shown and the subheading is revealed on hover. Dining at Altitude took the opposite approach, where all text is shown by default and, on hover, you can see more of the image that the text sits atop. This is a nice technique to follow. For touch users, following the link will allow them to see more of the image detail that was revealed on hover. 

4. Drop-down navigation menu hovers

Main navigation options that rely on hover have come up as a problem for touch. One way to address this is to be sure your top level items are all functional links to somewhere, and not blank anchors to trigger a submenu drop-down. This ensures that, even without the hover-triggered menu, users can still navigate to those top-level pages. From there, they should be able to access the tertiary pages shown in the drop-down. Following this arrangement, drop-down menus act as a quick shortcut and aren’t necessary to the navigational structure. If the top navigation items are your most visited pages, this execution won’t hinder your visitors. 

If the information within the menu is vital, such as a lone account menu, another option is to show drop-down menus on click instead of hover. This pattern will allow both mouse and touch users to access the drop-downs. 

Why can’t we just detect hover?

This is a really tricky thing to do. Internet Explorer 10 on Windows 8 uses the aria-haspopup attribute to simulate hover on touch devices, but usually our audience stretches beyond that group. There’s been discussion around using Modernizr, but false positives have come with that. A W3C draft for Media Queries Level 4 includes a hover feature, but it’s not supported yet. Since some devices can hover and touch, should you rely on hover effects for those? Arguments have come up that users can be browsing your site with a mouse and then decide to switch to touch, or vice versa. That might be a large concern for you, or it might be an edge case that isn’t vital to your site’s success. 

For one site, I used mousemove and touchstart JavaScript events in order to detect if a visitor starts to browse the site with a mouse. The design initiates for touch users, showing all text on load, but as soon as a mouse movement occurs, the text becomes hidden and is then revealed on hover. 

See the Pen Detect Touch devices with mousemove and touchstart by Jenn Lukas (@Jenn) on CodePen

One downside to this approach is that the text is viewable until a mouse enters the document, but if the elements are further down the page it might not be noticed. A second downside is if a user on a touch- and hover-enabled device starts browsing with the mouse and then switches back to touch, the hover-centric styles will remain until a new page load. These were acceptable scenarios in the project I worked on, but might not be for every project. 

Can we give our visitors a choice?

I’ve been thinking about how we can combat the concern of not knowing if our customers are using touch or a mouse, not to mention keyboard or Wacom tablets or Minority Report screens. We can cover keyboards with our friend :focus, but that still doesn’t solve our other dilemmas. 

Remember when we couldn’t rely on browsers to zoom text and we had to use those small A, medium A, big A [AAA] buttons? On selection of one of those options, a different style sheet would load with small, medium, or large text sizes to satisfy our user’s request. We could even set cookies to remember their font choices. What if we offered a similar solution, a hover/touch switcher, for our new predicament? 

See the Pen cwuJf by Jenn Lukas (@Jenn) on CodePen

We could add this switcher to our design. Maybe add it to the header on smaller screens and the footer on larger screens to play the odds. Then be sure to deliver the appropriate touch- or hover-optimized adventure for our guests.

How about adding View options in the areas where we’re hiding content until hover? Looking at Delta Cycle, there’s logic in place to switch layouts on some mobile devices. On desktops we can see the layout shows the product and price by default, and the name of the item and an Add to cart button on hover. If you want to keep this hover, but also worry that touch users can’t access it — or even if you are concerned that people might want to view it with more details up front — we could add another view switcher. 

See the Pen List/Grid Views for Hover or Touch by Jenn Lukas (@Jenn) on CodePen

Similar to the list versus grid view we often see in operating systems, a choice here could cover all of our bases.  

Conclusion

There is no one-size-fits-all solution when it comes to hover patterns. Design for your content. If you are providing important information about driving directions or healthcare, you might want to err on the side of designing for touch only. If you are behind an educational site and trying to entice more traffic and sign-ups, or a more immersive e-commerce site selling pies, then hover activity can help support your content and engage your visitors without being a detriment. While content can be our top priority, let’s not forget that our designs and interactions, hovers included, can have a great positive impact on how visitors experience our site. Hover wisely, friends.",2013,Jenn Lukas,jennlukas,2013-12-12T00:00:00+00:00,https://24ways.org/2013/the-responsive-hover-paradigm/,
13,Data-driven Design with an Annual Survey,"Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available.

Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey.

Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. 

Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. 

Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months.

I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers.

An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan.

Planning your survey

Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content.

You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data.

Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. 

As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate.

Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey!

An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way.

Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone. 

With your questions nailed down, it’s time to build out that survey and get it ready for sending!

Building your survey

There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents.

Determining survey recipients

Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs. 

If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. 

Crafting your survey email

After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary.

The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates.

The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year.

The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey:

http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|*

As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly.

Pilot before sending

By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first. 

The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions.

Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey.

After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory!

Analyzing your results

After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. 

Printing results from a survey makes comparing different customers easy.

Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments.

Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. 

Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful.

Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake.

Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. 

Good design researchers discover valuable insights. Great design researchers turn those insights into stories.

Conclusion

As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year.",2013,Aarron Walter,aarronwalter,2013-12-13T00:00:00+00:00,https://24ways.org/2013/data-driven-design-with-an-annual-survey/,design
10,Home Kanban for Domestic Bliss,"My wife is an architect. I’m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team — she could design, I could manage the project of building or converting whatever dream home we wanted.

Then we bought a house.

A Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring.

Those could be managed like a project.

What couldn’t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that’s over a hundred years old you never know what you’re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (“Erm, hon? The paint seems to be coming off. Actually, so does the plaster…”). A bit like going in to fix bugs in code or upgrade a machine — sometimes you end up quite far down the rabbit hole.

And so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn’t get to talk and agree in detail what was needed (exactly how to make the house better). And it’s really frustrating when you stay up late doing something, just to find that your other half didn’t mean that they meant this instead, and so your effort was wasted.

Then I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio.

Mrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH— Jamie Arnold (@itsallgonewrong) October 27, 2012

And despite Jamie’s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board.

What is this kanban of which you speak?

Kanban boards are an artefact from lean manufacturing — basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system.

Increasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features).

I’m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint’s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test.

So, how did we use it?

One of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox — a collection with no priority assigned yet.

Each week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not.

We quickly learned for ourselves why kanban has WIP limits as a key tenet — it’s tempting to pull everything into the To Do Next column, but that’s unrealistic. And trying to do more than one or two things each at a given time isn’t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically).

We use the Blocked column when something can’t be completed — perhaps we can’t fix something because we discovered we don’t have the required tools or supplies, or if we’re waiting for a call back from a plumber. But it’s nice to put it to one side, knowing that it won’t be forgotten.

What helped the most?

It wasn’t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable — as is getting clear on what Done really means!

The Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it’s worth tracking some regular tasks that need time invested in them (like taking recycling that isn’t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time.

But the best thing of all? That moment where we get to mark something as done! It’s immensely satisfying to review at the end of the week and have a physical marker of the progress you’ve made.

All in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try!",2013,Meri Williams,meriwilliams,2013-12-14T00:00:00+00:00,https://24ways.org/2013/home-kanban-for-domestic-bliss/,process
19,In Their Own Write: Web Books and their Authors,"The currency of written communication — words on the page, words on the screen — comprises many denominations. To further our ends in web design and development, we freely spend and receive several: tweets aphoristic and trenchant, banal and perfunctory; blog posts and articles that call us to action or reflection; anecdotes, asides, comments, essays, guides, how-tos, manuals, musings, notes, opinions, stories, thoughts, tips pro and not-so-pro. So many, many words.

Our industry (so much more than this, but what on earth are we, collectively?), our community thrives on writing and sharing knowledge and experience. 24 ways is a case in point. Everyone can learn and contribute through reading and writing — it’s what we’ve always done.

To web authors and readers seeking greater returns, though, broader culture has vouchsafed an enduring and singular artefact: the book.

Last month I asked a small sample of web book authors if they would be prepared to answer a few questions; most of them kindly agreed. In spirit, the survey was informal: I had neither hypothesis nor unground axe. I work closely with writers — and yes, I’ve edited or copy-edited books by several of the authors I surveyed — and wanted to share their thoughts about what it was like to write a book (“…it was challenging to find a coherent narrative”), why they did it (“Who wouldn’t want to?”) and what they learned from the experience (“That I could!”).

Reasons for writing a book

In web development the connection between authors and readers is unusually close and immediate. Working in our medium precipitates a unity that’s rare elsewhere. Yet writing and publishing a book, even during the current books revolution, is something only a few of us attempt and it remains daunting and a little remote. What spurs an author to try it? For some, it’s a deeply held resistance to prevailing trends:

I felt that designers and developers needed to be shaken out of what seemed to me had been years of stagnation.
—Andrew Clarke


Or even a desire to protect us from ourselves:

I felt that without a book that clearly defined progressive enhancement in a very approachable and succinct fashion, the web was at risk. I was seeing Tim Berners-Lee’s vision of universal availability slip away…
—Aaron Gustafson


Sometimes, there’s a knowledge gap to be filled by an author with the requisite excitement and need to communicate. Jon Hicks took his “pet subject” and was “enthused enough to want to spend all that time writing”, particularly because:


	…there was a gap in the market for it. No one had done it before, and it’s still on its own out there, with no competition. It felt like I was able to contribute something.


Cennydd Bowles felt a professional itch at a particular point in his career, understanding that


	[a]s a designer becomes more senior, they start looking for ways to scale the effects of their work. For some, that leads into management. For others, into writing.


Often, though, it’s also simply a personal challenge and ambition to explore a subject at length and create something substantial. Anna Debenham describes a motivation shared by several authors:

To be able to point to something more tangible than an article and be able to say “I did that.”


That sense of a book’s significance, its heft and gravity even, stems partly from the cultural esteem which honours books and their authors. Books have a long history as sources of wisdom, truth and power. Even with more books being published each year than ever before, writing one is still commonly considered a laudable achievement, including in our field.

Challenges of writing a book

Received wisdom has it that writing online should be brief and chunky and approachable: get to the point; divide it all up; subheadings and lists are our friends; write like you’re talking; no one has time to read. Much of such advice is true. Followed well, it lends our writing punch and pith, vigour and vim. The web is nimble, the web keeps up, and it suits what we write about developing for it. It’s perfect for delivering our observations, queries and investigations into all the various aspects of the work, professional and personal.

Yet even for digital natives like web authors, books printed and electronic retain an attractive glister. 

Ideas can be developed more fully, their consequences explored to greater depth and extended with more varied examples, and the whole conveyed with more eloquence, more style. Why shouldn’t authors delay their conclusions if the intervening text is apposite, rich with value and helps to flesh out the skeleton of an argument? Conclusions might or might not be reached, of course, but a writer is at greater liberty in a book to digress in tangential and interesting ways.

Writing a book involves committing time, energy, thought and money. As Brian Suda found, it can be tough “getting the ideas out of my head into a cohesive blob of text.” Some authors end up talking to themselves…

It helps me to keep a real person in mind, someone who I’m talking to as I write. Sometimes I have the same conversations over and over in my head.
—Andrew Clarke


…while others are thinking ahead, concerned with how their book will be received:

Would anyone want to read it? Would they care? Would it be respected by my peers?
—Joe Leech


Challenges that arose time and again included “starting” and “getting words on the page” as well as “knowing when to stop” or “letting go”. Personal organization problems and those caused by publishers were also widely mentioned. Time loomed large. Making time, finding time. Giving up “sleep and some sanity” and realizing “it will take you far, far, far longer than you naively assumed”. Importantly, writing time is time away from gainful employment: Aaron Gustafson found the hardest thing about writing a book to be “the loss of income while I was writing.”

Perils and pleasures of editing

Editing, be it structural, technical or copy editing, is founded on reciprocity. Without openness and a shared belief that the book is worthwhile, work can founder in acrimony and mistrust. Editors are a book’s first and most critical (in every sense) readers. Effective and perceptive editing makes a book as good as it can be, finding the book within the draft like sculpture reveals the statue in the stone.

A good editor calls you out on poor assumptions and challenges you to really clarify your thinking. Whilst it can be difficult during the process to have your thinking challenged, it’s always been worth it — for me personally — in the long run. A good editor also reins you in when you’ve perhaps wandered off track or taken a little too long to make a point.
—Christopher Murphy


Andy Croll found editing “all positive” and Aaron Gustafson loves “working with a strong editor […] I want someone to tell it to me straight.” But it can be a rollercoaster, “both terrifying and the real moment of elation”. Mixed emotions during the editing process are common:

It was very uncomfortable! I knew it was making the work stronger, but it was awkward having my inconsistencies and waffle picked apart.
—Jon Hicks


It can be distressing to have written work looked over by a professional, particularly for first-time book authors whose expertise lies elsewhere:

I was a little nervous because I don’t consider myself a skilled writer — I never dreamed of becoming an author. I’m a designer, after all.
—Geri Coady


Communication is key, particularly when it comes to checking or changing the author’s words.

I like a good banter between me and the tech editor — if we can have a proper argument in Word comments, that’s great.
—Rachel Andrew


But if handled poorly, small battles can break out. Rachel Andrew again:


	However, having had plenty of times where the technical editor has done nothing more than give a cursory glance, I started to leave little issues in for them to spot. If they picked them up I knew they were actually testing the code and I could be sure the work was being properly tech edited. If they didn’t spot them, I’d find someone myself to read through and check it!


A major concern for writers is that their voices will be altered, filtered, mangled or otherwise obscured by the editing process. Good copy editing must remain unnoticed while enhancing the author’s voice in print. Donna Spencer appreciated the way her editor “tidied up my work and made it a million times better, but left it sounding exactly like me.” Similarly, Andrew Travers “was incredibly impressed at how well my editor tightened up my own writing without it feeling like another’s voice” and Val Head sums up the consensus that:


	the editor was able to help me express what I was trying to say in a better way […] I want to have editors for everything now.


At the keyboard, keep your friends close, but your editors closer.

Publishing and publishers

Conditions ought to militate against the allure of writing a book about web design and development. More books are published each year than ever before, so readerships elude new authors and readers can struggle to find authors to trust in their fields of interest. New spaces for more expansive online writing about working on and with the web are opening up (sites like Contents Magazine and STET), and seminal online web development texts are emerging. Publishing online is simple, far-reaching and immediate.

Much more so than articles and blog posts, books take time to research, write and read; add the complexity of commissioning, editing, designing, proofreading, printing, marketing and distribution processes, and it can take many months, even years to publish. The ceaseless headlong momentum of the web can leave articles more than a few weeks old whimpering in its wake, but updating them at least is straightforward; printed books about web development can depreciate as rapidly as the technology and techniques they describe, while retaining the “terrifying permanence that print bestows: your opinions will follow you forever”.

So much moves on, and becomes out of date. Companies featured get bought by larger companies and die, techniques improve and solutions featured become terribly out of date. Unlike a website, which could be updated continuously, a book represents the thinking ‘at that time’.
—Jon Hicks


Publishers work hard to mitigate these issues, promoting new books and new authors, bringing authors and readers together under a trusted banner. When a publisher packages up and releases a writer’s words, it confers a seal of approval and “badge of quality”, very important to new authors.

Publishers have other benefits to offer, from expert knowledge:

My publisher was extraordinarily supportive (and patient). Her expertise in my chosen subject was both a pressure (I didn’t want to let her down) and a reassurance (if she liked it, I knew it was going to be fine).
—Andrew Travers


…to systems and support mechanisms set up specifically to encourage writers and publish books:

Working as a team means you’re bringing in everyone’s expertise.
—Chui Chui Tan


As a writer, the best part about writing for a publisher was the writing infrastructure offered.
—Christopher Murphy


There can be drawbacks, however, and the occasional horror story:

We were just one small package on a huge conveyor belt. The publisher’s process ruled all.
—Cennydd Bowles


It’s only looking back I realise how poorly some publishers treat writers — especially when the work is so poorly remunerated.My worst experience was when a publisher decided, after I had completed the book, that they wanted to push a different take on the subject than the brief I had been given. Instead of talking to me, they rewrote chunks of my words, turning my advice into something that I would never have encouraged. Ultimately, I refused to let the book go out under my name alone, and I also didn’t really promote the book as I would have had to point out the things I did not agree with that had been inserted!
—Rachel Andrew


Self-publishing is now a realistic option for web authors, and can offers “complete control over the end product” as well as the possibility of earning more than a “pathetic author revenue percentage”. There can be substantial barriers, of course, as self-publishing authors must face for themselves the risks and challenges conventional publishers usually bear. Ideally, creating a book is a collaboration between author and publisher. Geri Coady found that “working with my publisher felt more like working with a partner or co-worker, rather than working for a boss.”

Wise words

So, after meeting the personal costs of writing and publishing a web book — fear, uncertainty, doubt, typing (so much typing) — and then smelling the roses of success, what’s left for an author to say? Some words, perhaps, to people thinking of writing a book.

Donna Spencer identifies a stumbling block common to many writers with an insight into the writing process:


	Having talked to a lot of potential authors, I think most have the problem that they haven’t actually figured out the ‘answer’ to their premise yet. They feel like they are stuck in the writing, but they are actually stuck in the thinking.


For some no-nonsense, straightforward advice to cut through any anxiety or inadequacy, Rachel Andrew encourages authors to “treat it like any other work. There is no mystery to writing, you just have to write. Schedule the time, sit down, write words.” Tim Brown notes the importance of the editing process to refine a book and help authors reach their readers:


	Hire good editors. Editors are amazing thinkers who can vastly improve the quality and clarity of a piece of writing.


We are too much beholden to the practical demands and challenges of technology, so Aaron Gustafson suggests a writer should “favor philosophies over techniques and your book will have a longer shelf life.”

Most intimations of renown and recognition are nipped in the bud by Joe Leech’s warning: “Don’t expect fame and fortune.” Although Cennydd Bowles’ bitter experience can be discouraging:


	The sacrifices required are immense. You probably won’t make it.


…he would do things differently for a future book:


	I would approach the book with […] far more concern about conveying the damn joy of what I do for a living.


The pleasure of writing, not just having written is captured by James Chudley when he recalls:


	How much I enjoy writing and also how much I enjoy the discipline or having a side project like this. It’s a really good supplement to working life.


And Jon Hicks has words that any author will find comforting:


	It will be fine. Everything will be fine. Just get on with it!




As the web expands effortlessly and ceaselessly to make room for all our words, yet it can also discourage the accumulation of any particular theme in one space, dividing rich seams and scattering knowledge across the web’s surface and into its deepest reaches. How many words become weightless and insubstantial, signals lost in the constant white noise of indistinguishable voices, unloved, unlinked? The web forgets constantly, despite the (somewhat empty) promise of digital preservation: articles and data are sacrificed to expediency, profit and apathy; online attention, acknowledgement and interest wax and wane in days, hours even.

Books can encourage deeper engagement in readers, and foster faith in an author, particularly if released under the imprint of a recognized publisher within the field. And books are changing. Although still not widely adopted, EPUB3 is the new standard in ebooks, bringing with it new possibilities for interaction and connection: readers with the text; readers with readers; and readers with authors. EPUB3 is built on HTML, CSS and JavaScript — sound familiar? In the past, we took what we could from the printed page to make the web; now books are rubbing up against what we’ve made.

So: a book.

Ever thought you could write one? Should write one? Would?



I’d like to thank all the authors who wrote their books and answered my questions.


	Rachel Andrew · CSS3 Layout Modules, The CSS3 Anthology and more
	Cennydd Bowles · Undercover User Experience Design, with James Box
	Tim Brown · Combining Typefaces
	James Chudley · Usability of Web Photos
	Andrew Clarke · Hardboiled Web Design
	Geri Coady · Colour Accessibility
	Andy Croll · HTML Email
	Anna Debenham · Front-end Style Guides
	Aaron Gustafson · Adaptive Web Design
	Val Head · CSS Animations
	Jon Hicks · The Icon Handbook
	Joe Leech · Psychology for Designers
	Christopher Murphy · The Craft of Words, with Niklas Persson
	Donna Spencer · Information Architecture, Card Sorting and How to Write Great Copy for the Web
	Brian Suda · Designing with Data
	Chui Chui Tan · International User Research
	Andrew Travers · Interviewing for Research",2013,Owen Gregory,owengregory,2013-12-15T00:00:00+00:00,https://24ways.org/2013/web-books/,content
4,Credits and Recognition,"A few weeks ago, I saw a friendly little tweet from a business congratulating a web agency on being nominated for an award. The business was quite happy for them and proud to boot — they commented on how the same agency designed their website, too.

What seemed like a nice little shout-out actually made me feel a little disappointed. Why? In reality, I knew that the web agency didn’t actually design the site — I did, when I worked at a different agency responsible for the overall branding and identity.

I certainly wasn’t disappointed at the business — after all, saying that someone designed your site when they were responsible for development is an easy mistake to make. Chances are, the person behind the tweets and status updates might not even know the difference between words like design and development. 

What really disappointed me was the reminder of how many web workers out there never explain their roles in a project when displaying work in a portfolio. If you’re strictly a developer and market yourself as such, there might be less room for confusion, but things can feel a little deceptive if you offer a wide range of services yet never credit the other players when collaboration is part of the game. Unfortunately, this was the case in this situation. Whatever happened to credit where credit’s due?

Advertising attribution

Have you ever thumbed through an advertising annual or browsed through the winners of an advertising awards website, like the campaign below from Kopenhagen Chocolate on Advertising Age? If so, it’s likely that you’ve noticed some big differences in how the work is credited.

 Everyone involved in a creative advertising project is mentioned.

Art directors, writers, creative directors, photographers, illustrators and, of course, the agency all get a fair shot at fifteen minutes of fame. Why can’t we take this same idea and introduce it to our own showcases?

Crediting on client sites

Ah, the good old days of web rings, guestbooks, and under construction GIFs, when slipping in a cheeky “designed by” link in the footer of your masterpiece was just another common practice. These days most clients, especially larger companies and corporations, aren’t willing to have any names on their site except their own. 

If you’d still like to leave a little proof of authorship on a website, consider adding a humans.txt file to the root of the site and, if possible, add an author tag in the <head> of the site:

<link type=""text/plain"" rel=""author"" href=""http://domain/humans.txt"">

It’s a great way to add more detailed information than just a meta name without being intrusive. The example on the humanstxt.org website serves to act as a guideline, but how much detail you add is completely up to you and your team.

 Part of the humans.txt file on humanstxt.org

Alternatively, you can use the HTML5 rel=""author"" attribute to link to information about the author of the page in the form of a mailto: address, a link to a contact form, or a separate authors page.

Crediting in portfolios

While humans.txt is a great approach when you’re authoring a site, it’s even more important to clearly define your role in your own portfolio. 

While I believe it’s proper etiquette to include the names of folks you collaborated with, sometimes it might not be necessary (or even possible) to list every single person, especially if you’ve worked with a large agency. 

“Fake it till you make it” is not a term that should apply to your portfolio. Clearly stating your own responsibilities means that nobody else browsing your work samples will assume that you did more than your actual share, and being ambiguous about your role isn’t fair to yourself, or others. 

Before adding any work to your portfolio, ensure that you have permission from your client. Even if you included a clause in your contract about being allowed to post your work online, it’s always best to double-check. Sometimes you might not know if your work has been officially launched, and leaking something before it’s ready is bound to make a client frown.

Examples

There are plenty of portfolios out there that we can use for inspiration. Here are some examples that I like from other folks in the web industry:

Anna Debenham

 In her portfolio, Anna outlines her responsibilities and those of others.

In the description, Anna clearly explains her duties of doing the HTML and CSS, along with performing research and testing the prototype in schools. She also credits Laura Kalbag for the design work.

Naomi Atkinson Design

The work portfolio of Naomi Atkinson Design is short and to the point — they were responsible for the iPhone app design and IA for Artspotter.

 The portfolio of Naomi Atkinson Design states clearly what they did.

Amber Weinberg

Amber Weinberg is strictly a developer, but a potential client could see her portfolio and assume she might be a designer as well. To avoid any misunderstandings, she states her roles up front in a section called “What I Did,” supported by examples of her code.

 Amber Weinberg sets out all her roles in each of her portfolio’s case studies.

What if someone doesn’t want to be credited?

Let’s face it — we’ve all been there. A project, for whatever reason, turns out to be an absolute disaster and we don’t feel like it’s an accurate representation of the quality of our work. 

If you’re crediting someone else but suspect they might rather pretend it never happened, be sure to drop them a line and ask if they’d like to be included. And, if someone contacts you and asks to remove their name, don’t feel offended — just politely remove it.

Get updating!

Now that the holiday season is almost here, many of you might be planning to set aside some time for personal projects. Grab yourself a gingerbread latte and get those portfolios up to date. Remember, It doesn’t have to be long-winded, just honest. Happy holidays!",2013,Geri Coady,gericoady,2013-12-16T00:00:00+00:00,https://24ways.org/2013/credits-and-recognition/,process
3,Project Hubs: A Home Base for Design Projects,"SCENE: A design review meeting. Laptop screens. Coffee cups.

Project manager: Hey, did you get my email with the assets we’ll be discussing? 

Client: I got an email from you, but it looks like there’s no attachment.

PM: Whoops! OK. I’m resending the files with the attachments. Check again?

Client: OK, I see them. It’s homepage_v3_brian-edits_FINAL_for-review.pdf, right? 

PM: Yeah, that’s the one.

Client: OK, hang on, Bill’s going to print them out. (3-minute pause. Small talk ensues.)

Client: Alright, Bill’s back. We’re good to start. 

Brian: Oh, actually those homepage edits we talked about last time are in the homepage_v4_brian_FINAL_v2.pdf document that I posted to Basecamp earlier today.

Client: Oh, OK. What message thread was that in? 

Brian: Uh, I’m pretty sure it’s in “Homepage Edits and Holiday Schedule.”

Client: Alright, I see them. Bill’s going back to the printer. Hang on a sec…



This is only a slightly exaggerated version of my experience in design review meetings. 

The design project dance is a sloppy one. It involves a slew of email attachments, PDFs, PSDs, revisions, GitHub repos, staging environments, and more. And while tools like Basecamp can help manage all these moving parts, it can still be incredibly challenging to extract only the important bits, juggle deliverables, and see how your project is progressing.

Enter project hubs. 

Project hubs

A project hub consolidates all the key design and development materials onto a single webpage presented in reverse chronological order. The timeline lives online (either publicly available or password protected), so that everyone involved in the team has easy access to it.

 A project hub.

I was introduced to project hubs after seeing Dan Mall’s open redesign of Reading Is Fundamental. Thankfully, I had a chance to work with Dan on two projects where I got to see firsthand how beneficial a project hub can be. Here’s what makes a project hub great:


	Serves as a centralized home base for the project
	Trains clients and teams to decide in the browser
	Easily and visually view project’s progress
	Provides an archive for project artifacts


A home base

Your clients and colleagues can expect to get the latest and greatest updates to your project when visiting the project hub, the same way you’d expect to get the latest information on a requested topic when you visit a Wikipedia page. That’s the beauty of URIs that don’t change. 

Creating a project hub reduces a ton of email volley nonsense, and eliminates the need to produce files and directories with staggeringly ridiculous names like design/12.13.13/team/brian/for_review/_FINAL/styletile_121313_brian-edits-final_v2_FINAL.pdf. The team can simply visit the project hub’s URL and click the link to whatever artifact they need. Need to make an update? Simply update the link on the project hub. No more email tango and silly file names. 

Deciding in the browser


	Let’s change the phrase “designing in the browser” to “deciding in the browser.”
Dan Mall


We make websites, but all too often we find ourselves looking at web design artifacts in abstractions. We email PDFs to each other, glance at mockup JPGs on our desktops, and of course kill trees in order to print out designs so that we can scribble in the margins. All of these practices subtly take everyone further and further away from the design’s eventual final resting place: the browser.

Because a project hub is just a simple webpage, reviewing designs is as easy as clicking some links, which keep your clients and teams in the browser. 

You can keep people in the browser with yet another clever trick from the wily Dan Mall: instead of sending clients PDFs or JPGs, he created a simple webpage and tossed his static visuals into the template (you can view an example here). This forces clients to review web design work in the browser rather than launching a PDF viewer or Preview. 

Now this all might sound trivial to you (“Of course my client knows that we’re designing a website!”), but keeping the design artifacts in the browser subconsciously helps remind everyone of the medium for which you’re designing, which helps everyone focus on the right aspects of the design and have the right conversations. 

Progress over time

When you’re in the trenches, it’s often hard to visualize how a project is progressing. Tools like Basecamp include discussions, files, to-dos, and more, which are all great tools but also make things a bit noisy. Project hubs provide you and your clients a quick and easy way to see at a glance how things are coming along. Teams can rest assured they’re viewing the most current versions of designs, and managers can share progress with stakeholders simply by providing a link to the project hub. 

Over time, a project hub becomes an easily accessible archive of all the design decisions, which makes it easy to compare and contrast different versions of designs and prototypes.

Setting up a project hub

Setting up your own project hub is pretty simple. Simply create a webpage with some basic styles and branding. I’ve created a project hub template that’s available on GitHub if you want a jump-start.

Publish the webpage to a URL somewhere that makes sense (we’ve found that a subdomain of your site works quite well) and share it with everyone involved in the project. Bookmark it. Let everyone know that this is where design updates will be shared, and that they can always come back to the project hub to track the project’s progress.

When it comes time to share new updates, simply add a new node to the timeline and republish the webpage. Simple FTPing works just fine, but it might make sense to keep track of changes using version control. Our project hub for our open redesign of the Pittsburgh Food Bank is managed on GitHub, which means that I can make edits to the hub right from GitHub. Thanks to the magical wizardry of webhooks, I can automatically deploy the project hub so that everything stays in sync. That’s the fancy-pants way to do it, and is certainly not a requirement. As long as you’re able to easily make edits and keep your project hub up to date, you’re good to go. 

So that’s the hubbub

Project hubs can help tame the chaos of the design process by providing a home base for all key design and development materials. Keep the design artifacts in the browser and give clients and colleagues quick insight into your project’s progress.

Happy hubbing!",2013,Brad Frost,bradfrost,2013-12-17T00:00:00+00:00,https://24ways.org/2013/project-hubs/,process
7,Get Started With GitHub Pages (Plus Bonus Jekyll),"After several failed attempts at getting set up with GitHub Pages, I vowed that if I ever figured out how to do it, I’d write it up. Fortunately, I did eventually figure it out, so here is my write-up.

Why I think GitHub Pages is cool

Normally when you host stuff on GitHub, you’re just storing your files there. If you push site files, what you’re storing is the code, and when you view a file, you’re viewing the code rather than the output. What GitHub Pages lets you do is store those files, and if they’re HTML files, you can view them like any other website, so there’s no need to host them separately yourself.

GitHub Pages accepts static HTML but can’t execute languages like PHP, or use a database in the way you’re probably used to, so you’ll need to output static HTML files. This is where templating tools such as Jekyll come in, which I’ll talk about later.

The main benefit of GitHub Pages is ease of collaboration. Changes you make in the repository are automatically synced, so if your site’s hosted on GitHub, it’s as up-to-date as your GitHub repository. This really appeals to me because when I just want to quickly get something set up, I don’t want to mess around with hosting; and when people submit a pull request, I want that change to be visible as soon as I merge it without having to set up web hooks.

Before you get started

If you’ve used GitHub before, already have an account and know the basics like how to set up a repository and clone it to your computer, you’re good to go. If not, I recommend getting familiar with that first. The GitHub site has extensive documentation on getting started, and if you’re not a fan of using the command line, the official GitHub apps for Mac and Windows are great.

I also found this tutorial about GitHub Pages by Thinkful really useful, and it contains details on how to turn an existing repository into a GitHub Pages site.

Although this involves a bit of using the command line, it’s minimal, and I’ll guide you through the basics.

Setting up GitHub Pages

For this demo we’re going to build a Christmas recipe site — nothing complex, just a place to store recipes so we can share them with people, and they can fork or suggest changes to ones they like. My GitHub username is maban, and the project I’ve set up is called christmas-recipes, so once I’ve set up GitHub Pages, the site can be found here: http://maban.github.io/christmas-recipes/

You can set up a custom domain, but by default, the URL for your GitHub Pages site is your-username.github.io/your-project-name.

Set up the repository

The first thing we’re going to do is create a new GitHub repository, in exactly the same way as normal, and clone it to the computer. Let’s give it the name christmas-recipes. There’s nothing in it at the moment, but that’s OK.



After setting up the repository on the GitHub website, I cloned it to my computer in my Sites folder using the GitHub app (you can clone it somewhere else, if you want), and now I have a local repository synced with the remote one on GitHub.

Navigate to the repository

Now let’s open up the command line and navigate to the local repository. The easiest way to do this in Terminal is by typing cd  and dragging and dropping the folder into the terminal window and pressing Return. You can refer to Chris Coyier’s GIF illustrating this very same thing, from last week’s 24 ways article “Grunt for People Who Think Things Like Grunt are Weird and Hard” (which is excellent).

So, for me, that’s…

cd /Users/Anna/Sites/christmas-recipes 

Create a special GitHub Pages branch

So far we haven’t done anything different from setting up a regular repository, but here’s where things change.

Now we’re in the right place, let’s create a gh-pages branch. This tells GitHub that this is a special branch, and to treat the contents of it differently.

Make sure you’re still in the christmas-recipes directory, and type this command to create the gh-pages branch:

git checkout --orphan gh-pages

That --orphan option might be new to you. An orphaned branch is an empty branch that’s disconnected from the branch it was created off, and it starts with no commits, making it a special standalone branch. checkout switches us from the branch we were on to that branch.

If all’s gone well, we’ll get a message saying Switched to a new branch ‘gh-pages’.

You may get an error message saying you don’t have admin privileges, in which case you’ll need to type sudo at the start of that command.

Make gh-pages your default branch (optional)

The gh-pages branch is separate to the master branch, but by default, the master branch is what will show up if we go to our repository’s URL on GitHub. To change this, go to the repository settings and select gh-pages as the default branch.



If, like me, you only want the one branch, you can delete the master branch by following Oli Studholme’s tutorial. It’s actually really easy to do, and means you only have to worry about keeping one branch up to date.

If you prefer to work from master but push updates to the gh-pages branch, Lea Verou has written up a quick tutorial on how to do this, and it basically involves working from the master branch, and using git rebase to bring one branch up to date with another.

At the moment, we’ve only got that branch on the local machine, and it’s empty, so to be able to see something at our special GitHub Pages URL, we’ll need to create a page and push it to the remote repository.

Make a page

Open up your favourite text editor, create a file called index.html in your christmas-recipes folder, and put some exciting text in it. Don’t worry about the markup: all we need is text because right now we’re just checking it works.



Now, let’s commit and push our changes. You can do that in the command line if you’re comfortable with that, or you can do it via the GitHub app. Don’t forget to add a useful commit message.



Now we’re ready to see our gorgeous new site! Go to your-username.github.io/your-project-name and, hopefully, you’ll see your first GitHub Pages site. If not, don’t panic, it can take up to ten minutes to publish, so you could make a quick cake in a cup while you wait.

After a short wait, our page should be live! Hopefully that wasn’t too traumatic. Now we know it works, we can add some proper markup and CSS and even some more pages.

If you’re feeling brave, how about we take it to the next level…

Setting up Jekyll

Since GitHub Pages can’t execute languages like PHP, we need to give it static HTML files. This is fine if there are only a few pages, but soon we’ll start to miss things like PHP includes for content that’s the same on every page, like headers and footers.

Jekyll helps set up templates and turn them into static HTML. It separates markup from content, and makes it a lot easier for people to edit pages collaboratively. With our recipe site, we want to make it really easy for people to fix typos or add notes, without having to understand PHP. Also, there’s the added benefit that static HTML pages load really fast.

Jekyll isn’t officially supported on Windows, but it is still possible to run it if you’re prepared to get your hands dirty.

Install Jekyll

Back in Terminal, we’re going to install Jekyll…

gem install jekyll

…and wait for the script to run. This might take a few moments. It might take so long that you get worried its broken, but resist the urge to start mashing your keyboard like I did.

Get Jekyll to run on the repository

Fingers crossed nothing has gone wrong so far. If something did go wrong, don’t give up! Check this helpful post by Andy Taylor – you probably just need to install something else first. 

Now we’re going to tell Jekyll to set up a new project in the repository, which is in my Sites folder (yours may be in a different place). Remember, we can drag the directory into the terminal window after the command.

jekyll new /Users/Anna/Sites/christmas-recipes

If everything went as expected, we should get this error message: Conflict: /Users/Anna/Sites/christmas-recipes exists and is not empty.

But that’s OK. It’s just upset because we’ve got that index.html file and possibly also a README.md in there that we made earlier. So move those onto your desktop for the moment and run the command again.

jekyll new /Users/Anna/Sites/christmas-recipes

It should say that the site has installed.

Check you’re in the repository, and if you’re not, navigate to it by typing cd , drag the christmas-recipes directory into terminal…

jekyll cd /Users/Anna/Sites/christmas-recipes

…and type this command to tell Jekyll to run:

jekyll serve --watch

By adding --watch at the end, we’re forcing Jekyll to rebuild the site every time we hit Save, so we don’t have to keep telling it to update every time we want to view the changes. We’ll need to run this every time we start work on the project, otherwise changes won’t be applied. For now, wait while it does its thing. 

Update the config file

When it’s finished, we’ll see the text press ctrl-c to stop. Don’t do that, though. Instead, open up the directory. You’ll notice some new files and folders in there. There’s one called _site, and that’s where all the site files are saved when they’re turned into static HTML. Don’t touch the files in here — they’re the generated files and will get overwritten every time we make changes to pages and layouts.

There’s a file in our directory called _config.yml. This has some settings we can change, one of them being what our base URL is. GitHub Pages will assume the base URL is above the project repository, so changing the settings here will help further down the line when setting up navigation links.

Replace the contents of the _config.yml file with this:

name: Christmas Recipes
markdown: redcarpet
pygments: true
baseurl: /christmas-recipes

Set up your files

Overwrite the index.html file in the root with the one we made earlier (you might want to pop the README.md back in there, too). 

Delete the files in the css folder — we’ll add our own later.

View the Jekyll site

Open up your favourite browser and type http://localhost:4000/christmas-recipes in the address bar.



Check it out, that’s your site! But it could do with a bit more love.

Set up the _includes files

It’s always useful to be able to pull in snippets of content onto pages, such as the header and footer, so they only need to be updated in one place. That’s what an _includes folder is for in Jekyll. Create a folder in the root called _includes, and within it add two files: head.html and foot.html. 

In head.html, paste the following:

<!DOCTYPE html>
<html>
    <head>
        <meta charset=""utf-8"">
        <title>{{ page.title }}</title>
        <link rel=""stylesheet"" href=""{{ site.baseurl }}/css/main.css"" >
    </head>
    <body>

and in foot.html:

</body>
</html>

Whenever we want to pull in something from the _includes folder, we can use {% include filename.html %} in the layout file — I’ll show you how to set that up in next step.

Making layouts

In our directory, there’s a folder called _layouts and this lets us create a reusable template for pages. Inside that is a default.html file. 

Delete everything in default.html and paste in this instead:

{% include head.html %}

    <h1>{{ page.title }}</h1>

    {{ content }}

{% include foot.html %}

That’s a very basic page with a header, footer, page title and some content. To apply this template to a page, go back into the index.html page and add this snippet to the very top of the file:

---
layout: default
title: Home
---

Now save the index.html file and hit Refresh in the browser. We should see a heading where {{ page.title }} was in the layout, which matches what comes after title: on the page itself (in this case, Home). So, if we wanted a subheading to appear on every page, we could add {{ page.subheading }} to where we want it to appear in our layout file, and a line that says subheading: This is a subheading in between the dashes at the top of the page itself.

Using Markdown for templates

Anything on a page that sits under the closing dashes is output where {{ content }} appears in the template file. At the moment, this is being output as HTML, but we can use Markdown instead, and Jekyll will convert that into HTML. For this recipe site, we want to make it as easy as possible for people to be able to collaborate, and also have the markup separate from the content, so let’s use Markdown instead of HTML for the recipes.

Telling a page to use Markdown instead of HTML is incredibly simple. All we need to do is change the filename from .html to .md, so let’s rename the index.html to index.md. Now we can use Markdown, and Jekyll will output that as HTML.

Create a new layout

We’re going to create a new layout called recipe which is going to be the template for any recipe page we create. Let’s keep it super simple.

In the _layouts folder, create a file called recipe.html and paste in this:

{% include head.html %}

	<main>

    	<h1>{{ page.title }}</h1>

    	{{ content }}

    	<p>Recipe by <a href=""{{ page.recipe-attribution-link }}"">{{ page.recipe-attribution }}</a>.</p>

	</main>

	{% include nav.html %}

{% include foot.html %}

That’s our template. The content that goes on the recipe layout includes a page title, the recipe content, a recipe attribution and a recipe attribution link.

Adding some recipe pages

Create a new file in the root of the christmas-recipes folder and call it gingerbread.md. Paste the following into it:

---
layout: recipe
title: Gingerbread
recipe-attribution: HungryJenny
recipe-attribution-link: http://www.opensourcefood.com/people/HungryJenny/recipes/soft-christmas-gingerbread-cookies
---
Makes about 15 small cookies.

## Ingredients

* 175g plain flour
* 90g brown sugar
* 50g unsalted butter, diced, at room temperature
* 2 tbsp golden syrup
* 1 egg, beaten
* 1 tsp ground ginger
* 1 tsp cinnamon
* 1 tsp bicarbonate of soda
* Icing sugar to dust

## Method

1. Sift the flour, ginger, cinnamon and bicarbonate of soda into a large mixing bowl.
2. Use your fingers to rub in the diced butter. Mix in the sugar.
3. Mix the egg with the syrup then pour into the flour mixture. Fold in well to form a dough.
4. Tip some flour onto the work surface and knead the dough until smooth.
5. Preheat the oven to 180°C.
6. Roll the dough out flat and use a shaped cutter to make as many cookies as you like.
7. Transfer the cookies to a tray and bake in the oven for 15 minutes. Lightly dust the cookies with icing sugar.

The content is in Markdown, and when we hit Save, it’ll be converted into HTML in the _site folder. Save the file, and go to http://localhost:4000/christmas-recipes/gingerbread.html in your favourite browser.

 

As you can see, the Markdown content has been converted into HTML, and the attribution text and link has been inserted in the right place.


Add some navigation

In your _includes folder, create a new file called nav.html. Here is some code that will generate your navigation:

<nav class=""nav-primary"" role=""navigation"" >
    <ul>
        {% for p in site.pages %}
        <li>
        	<a {% if p.url == page.url %}class=""active""{% endif %} href=""{{ site.baseurl }}{{ p.url }}"">{{ p.title }}</a>
        </li>
        {% endfor %}
    </ul>
</nav>

This is going to look for all pages and generate a list of them, and give the navigation item that is currently active a class of active so we can style it differently.

Now we need to include that navigation snippet in our layout. Paste {% include nav.html %} in default.html file, under {{ content }}.

Push the changes to GitHub Pages

Now we’ve got a couple of pages, it’s time to push our changes to GitHub. We can do this in exactly the same way as before. Check your special GitHub URL (your-username.github.io/your-project-name) and you should see your site up and running.

If you quit Terminal, don’t forget to run jekyll serve --watch from within the directory the next time you want to work on the files.

Next steps

Now we know the basics of creating Jekyll templates and publishing them as GitHub Pages, we can have some fun adding more pages and styling them up.

 
 
 Here’s one I made earlier


I’ve only been using Jekyll for a matter of weeks, mainly for prototyping. It’s really good as a content management system for blogs, and a lot of people host their Jekyll blogs on GitHub, such as Harry Roberts


	By hosting the code so openly it will make me take more pride in it and allow me to work on it much more easily; no excuses now!


Overall, the documentation for Jekyll feels a little sparse and geared more towards blogs than other sites, but as more people discover the benefits of it, I’m sure this will improve over time.

If you’re interested in poking about with some code, all the files from this tutorial are available on GitHub.",2013,Anna Debenham,annadebenham,2013-12-18T00:00:00+00:00,https://24ways.org/2013/get-started-with-github-pages/,
9,How to Write a Book,"Were you recently inspired to write a book after reading Owen Gregory’s compendium of author insights? Maybe so inspired to strike out on your own and self-publish? 

Based on personal experience, writing a book is hard. It requires a great deal of research, experience, and patience. To be able to consolidate your thoughts and what you’ve learned into a sensible and readable tome is an admirable feat. To decide to self-publish and take on yourself all of the design, printing, distribution, and so much more is tantamount to insanity. Again, based on personal experience.

So, why might you want to self-publish?

If you’ve spent many a late night doing cross-browser testing just to know that your site works flawlessly in twenty-four different browsers — including Mosaic, of course — then maybe you’ll understand the fun that comes from doing it all.

Working with a publisher, you’re left to focus on one core thing: writing. That’s a good thing. A good publisher has the right resources to help you get your idea polished and the distribution network to get your book on store shelves around the world. It’s a very proud moment to be able to walk into a book store and see your book sitting there on the shelf.

Self-publishing can also be a wonderful process as you get to own it from beginning to end. Every decision is yours and if you’re a control freak like me, this can be a very rewarding experience. 

While there are many aspects to self-publishing, I’m going to speak to just one of them: creating an ebook.

Formats 

In creating an ebook, you first need to decide what formats you wish to support. There are three main formats, each with their own pros and cons:


	PDF
	EPUB
	MOBI


PDFs are supported on almost every device (Windows, Mac, Kindle, iPad, Android, etc.) and can even be a stepping stone to creating a print version of your book. PDFs allow for full typographic and design control, but at the cost of needing to fit things into a predefined page layout. Is it US Letter or A4? Or is it a format that isn’t easily printed by readers on their home printers?

EPUB is a more fluid format that is supported by the Apple iPad, iPhone, and now on the desktop with OS X Mavericks. It’s also supported by Google Play for Android devices. While EPUB is supported on other devices, you’re likely to choose EPUB because you’re targeting your book at the Apple audience. The EPUB format is HTML-based with support for some CSS and even video and interactive elements. You can create very rich and exciting experiences using the EPUB format that just aren’t possible with PDF or MOBI. However, if you decide to support multiple file formats, you’ll likely find — as I did — that a consistent experience between all formats is easier to build and maintain, and therefore the extra benefits of interactivity go out the window.

MOBI is a format originally developed for the Mobipocket Reader but more popularly supported by the Amazon Kindle. If you’re looking to attract the Kindle audience or publish to Amazon via the Kindle Direct Publishing platform then the HTML-based MOBI format is the format you’ll want to go with. 

Distribution will probably factor in heavily with what format you decide to go with. Many people I know who self-publish go with PDF only due to its ubiquity. 

If you want to garner a wider audience by distributing via Amazon or the iBookstore then you’ll need to think about supporting all three formats (as I did).

What tools should I use?

I spent a lot of time figuring out the right toolset and finally got something that suits me just right.

In the past, when working with a publisher, I was given a Microsoft Word template that was passed back and forth between myself, the editor, and tech reviewer. This template has been the bane of any book writer that I’ve spoken to. Not every publisher is like that, though. Some publishers, like O’Reilly, use DocBook, an XML-based format that can be converted into PDF, EPUB, and MOBI.

Publishers already have a style guide and whether it’s DocBook or a Word template, they have the tools already in place to easily convert your work into multiple formats.

Self-publishing means that you’ll likely have to do a lot of tweaking to get things looking and working the way you want them to. I tried DocBook and the open source export tools didn’t create HTML to my liking. Fixing even the most mundane things required fiddling with XSL transformations for hours on end. Not the way I like to spend my time. I can only imagine the hoops I would’ve had to go through to get a PDF to look half-decent.

Tools like Pages or Scrivener offer up the ability to publish to multiple formats, too, but none offered me the control over the output that I truly desired. Have a mentioned that I’m a control freak?

I ended up writing my book using a technology that I already knew quite well: HTML. By writing in HTML, I already had something that I could post on my website, use for the EPUB and use for the MOBI format. All without having to change a thing. (That’s right: the same HTML that is used on SMACSS.com is used in the EPUB and is used in the MOBI.)

What about PDF? I could open up the HTML in a web browser, choose Save as PDF and be done with it but let’s face it: the filename and date attached to every single page doesn’t exactly scream professional. Web browsers actually do a surprisingly poor job with supporting the CSS paged media spec.

I had resorted to copying and pasting the content into Pages and saving as PDF from there. It wasn’t elegant but it worked. However, any changes to my HTML source required redoing those changes in Pages, as well. 

Then I met my Prince Charming: Prince XML. It’s pricey but it works incredibly well. It takes HTML and CSS (that very format I’ve been using for all of my other file formats) and will generate a PDF via a command line interface. Prince supports CSS paged media including headers, footers, page counts, and alternating page styles. 

From one format, HTML, I can now easily publish to PDF, MOBI, and EPUB, and even my website. I use the PDF version to send to the printer along with cover art to be bound and ready to ship around the world. It’s amazing how versatile HTML (and CSS) is.

To learn more about writing books with HTML and CSS, I recommend reading Building Books with CSS3 over at A List Apart.

Creating an EPUB

Let’s take a step back. Prince gets us from HTML to PDF but how do we make an EPUB out of the HTML? 

An EPUB file is essentially a ZIP file with a renamed extension. There are some core files that you need to start with:

Root
   META-INF
      container.xml
   mimetype
   content.opf
   toc.ncx

After that, you can start adding your content to the project. Be sure to update the toc.ncx (Table of Contents) and content.opf (the ebook manifest) with any changes you make to your project.

You can learn more about the file formats with the EPUB Format Construction Guide.

Once all your files are in place, you’ll need to create the EPUB file by running two commands (on OS X, at least):

zip -X0 your-ebook.epub mimetype
zip -Xur9D your-ebook.epub *

The mimetype needs to be the first file inside the ZIP file and therefore gets added first. Then, the rest of the files are added. 

I’ve added a function to my .bash_profile to make this even easier:

function epub()
{
   zip -q0X $@ mimetype; zip -qXr9D $@ *
}

Then, within the folder from which I want to create an ebook, I just run epub your-ebook.epub from the Terminal command line and the EPUB file should be ready to go.

Creating the MOBI

We have our EPUB and we have our PDF. The last step is the MOBI file. For this, I call upon Calibre. Calibre can be used as a reader and as a library but I use it exclusively to export my EPUB files to MOBI. 

Calibre includes a command line utility to convert from EPUB to MOBI. (To install the command line tools, go to Preferences > Advanced > Miscellaneous and click Install Command Line Tools.)

ebook-convert your-ebook.epub your-ebook.mobi 

Spread the joy

Now that you have all of your different file formats, you need to get them into the hands of people who want to (ho-ho-hopefully) buy your book!

There are a number of marketplaces such as Amazon’s Kindle Direct Publishing, iBookstore, Google Play, and NOOK Press.

Some publishers, like PragProg and O’Reilly will also add self-published books to their roster if they feel it’s a good fit for their audience.

With any distribution, you’ll have to give up a percentage of your sales—from 30% to 70% of each sale, so consider your options wisely.

Of course, you can always open your own online store and reap as much of the revenue as possible, assuming you can get the traffic to your site. Handling your own distribution allows you to create a deeper one-on-one connection with your customers, something that is impossible with other distribution channels since you don’t get customer information through other services—even though you are giving them a huge chunk of your sales!

Go forth and prosper

There’s a lot of thought and time that goes into writing a book and just as much thought and time can go into creating, publishing, and marketing your book once you’re done. 

In the end, self-publishing can be a very rewarding process and well worth the time that goes into it.",2013,Jonathan Snook,jonathansnook,2013-12-19T00:00:00+00:00,https://24ways.org/2013/how-to-write-a-book/,content
12,Untangling Web Typography,"When I was a carpenter, I noticed how homeowners often had this deer-in-the-headlights look when the contractor I worked for would ask them to make tons of decisions, seemingly all at once.

Square or subway tile? Glass or ceramic? Traditional or modern trim details? Flat face or picture frame cabinets? Real wood or laminate flooring? Every day the decisions piled up and were usually made in the context of that room, or that part of that room. Rarely did the homeowner have the benefit of taking that particular decision in full view of the larger context of the project. And architectural plans? Sure, they lay out the broad strokes, but there is still so much to decide.

Typography is similar. Designers try to make sites that are easy to use and understand visually. They labour over the details of line height, font size, line length, and font weights. They consider the relative merits of different typographical scales for applications versus content-driven sites. Frequently, designers consider all of this in the context of one page, feature, or view of an application. They are asked to make a million tiny decisions.

Sometimes designers just bump up the font size until it looks right.

I don’t see anything wrong with that. Instincts are important. Designing in context is easier. It’s OK to leave the big picture until later. Design a bunch of things, and then look for the patterns. You can’t always know everything up front. How does the current feature relate to all the other features on the site? For a large site, just like for a substantial remodel, the number of decisions you would need to internalize to make that knowable would be prohibitively large.

When typography goes awry

I should be honest. I know very little about typography. I struggle to understand vertical rhythm and the math in Tim Ahrens’s talks about the interaction between type design and rendering technology kind of melted my brain. I have an unusual perspective because I’m not the one making the design decisions, but I am the one implementing them and often cleaning up when a project goes off the rails.

I’ve seen projects with thousands of font-size declarations and headings. One project even had over ten thousand margin declarations. So while I appreciate creative exploration, I’m also eager to establish patterns in typography and make sure we aren’t choosing not to choose. Or, choosing all the things.

Analyzing a site’s typography

Most of my projects start out with an evaluation of the client’s existing CSS. I look for duplication in the CSS by using Grep, though functionality is landing soon in CSS Lint to do the same thing automatically. The goal is to find the underlying missing abstractions that, once in place, would allow developers to create new functionality without needing to write additional CSS. In addition to that, my team and I would comb through each site (generally, around ten pages is enough to get the big picture), and take screenshots of each of the components we found.

In this way, we could look for subtle visual differences that were unlikely to add value to the user. By correcting these differences, we could help make the design more consistent, and at the same time the code leaner and more performant. Typography is much like a homeowner who chooses to incorporate too many disparate design elements, pairing a mid-century modern sofa with flowered country cottage curtains. Often the typography of a site ends up collecting an endless array of new typefaces as the site’s overall styles evolve. Designers come and go on a project, and eventually no one can remember how the 16px Verdana got into the codebase.

Automation

We used to do this work by hand. It was incredibly tedious. We’d go through the site, taking screenshots and meticulously documenting the style information we found. We didn’t have to do that many times before it became incredibly clear that the task needed to be automated. So we built a little tool called the Type-o-matic that could do it for us.

To try it on your site:


	Download and install the Firebug extension to Firefox
	Download and install the Type-o-matic extension to Firebug (I know, I fully intend to port it to Chrome)
	Now, visit the site you’d like to test
	Right click and choose Inspect element with Firebug
	Now click on the Typography tab
	Click Persist
	Click Generate Report
	Choose which pages to analyze (we’ve found that ten is a good number to get the big picture, but you can analyze as many as you’d like — it will even work on just one page!)
	Now navigate to other pages, and on each subsequent page, click Generate Report
	The table of results can be a bit difficult to interact with, so you can always click Copy to clipboard, and copy the results (JSON).


 
 
A screenshot of Type-o-matic in action


What does this data mean?

When you’ve analyzed as many pages or different views as you’d like, you’ll start to see some interesting patterns emerge in the data. In the right-hand column, you’ll see examples of how each kind of typography we found has been used in a real context on your site. It is organized by color and then by size so you can easily see how you are using typography.

The next thing you’ll want to take a look at is in the first column, called “Count”. We’ve counted how many times you’ve used each combination of typographical styles. This can be incredibly helpful when deciding which styles were intentional, versus one-off color pick errors or experiments that never got removed from the code base. If you’ve used one color blue 1,400 times, and another just 23, it’s pretty obvious which is more in line with broader site-wide styles.

Consistency before perfection

It can be really tempting to try to make everything perfect — to try to make every decision final. When you use the data you can collect from this tool, I’d recommend trying to get to consistent before you try to make things perfect. Stop using fifteen different shades of blue type first, and then if you want to change to a new blue, go for it! You’ll be able to make design changes much more easily once you’ve reduced the total number of typographical styles you rely on.

Lower the importance of the decisions you are making. Our sites, like ourselves, are always a work in progress. Or, as a carpenter I used to work with said, “You’re not building a fucking piano.” We’re not building houses. We can choose one typeface today and a different one tomorrow. It is OK to experiment. Be brave.",2013,Nicole Sullivan,nicolesullivan,2013-12-20T00:00:00+00:00,https://24ways.org/2013/untangling-web-typography/,design
5,Managing a Mind,"On 21 May 2013, I woke in a hospital bed feeling exhausted, disorientated and ashamed. The day before, I had tried to kill myself.

It’s very hard to write about this and share it. It feels like I’m opening up the deepest recesses of my soul and laying everything bare, but I think it’s important we share this as a community. Since starting tentatively to write about my experience, I’ve had many conversations about this: sharing with others; others sharing with me. I’ve been surprised to discover how many people are suffering similarly, thinking that they’re alone. They’re not.

Due to an insane schedule of teaching, writing, speaking, designing and just generally trying to keep up, I reached a point where my buffers completely overflowed. I was working so hard on so many things that I was struggling to maintain control. I was living life on fast-forward and my grasp on everything was slowly slipping.

On that day, I reached a low point – the lowest point of my life – and in that moment I could see only one way out. I surrendered. I can’t really describe that moment. I’m still grappling with it. All I know is that I couldn’t take it any more and I gave up.

I very nearly died.

I’m very fortunate to have survived. I was admitted to hospital, taken there unconscious in an ambulance. On waking, I felt overwhelmed with shame and overcome with remorse, but I was resolved to grasp the situation and address it. The experience has forced me to confront a great deal of issues in my life; it has also encouraged me to seek a deeper understanding of my situation and, in particular, the mechanics of the mind.

The relentless pace of change

We work in a fast-paced industry: few others, if any, confront the daily challenges we face. The landscape we work within is characterised by constant flux. It’s changing and evolving at a rate we have never experienced before. Few industries reinvent themselves yearly, monthly, weekly… Ours is one of these industries. Technology accelerates at an alarming rate and keeping abreast of this change is challenging, to say the least.

As designers it can be difficult to maintain a knowledge bank that is relevant and fit for purpose. We’re on a constant rollercoaster of endless learning, trying to maintain the pace as, daily, new ideas and innovations emerge — in some cases fundamentally changing our medium.

Under the pressure of client work or product design and development, it can be difficult to find the time to focus on learning the new skills we need to remain relevant and functionally competent. The result, all too often, is that the edges of our days have eroded. We no longer work nine to five; instead we work eight to six, and after the working day is over we regroup to spend our evenings learning. It’s an unsustainable situation.

From the workshop to the web

Added to this pressure to keep up, our work is now undertaken under a global gaze, conducted under an ever-present spotlight. Tools like Dribbble, Twitter and others, while incredibly powerful, have an unfortunate side effect, that of unfolding your ideas in public. This shift, from workshop to web, brings with it additional pressure.

In the past, the early stages of creativity took place within the relative safety of the workshop, an environment where one could take risks and gather feedback from a trusted few. We had space to make and space to break. No more. Our industry’s focus (and society’s focus) on sharing, leads us now to play out our decisions in public. This shift has changed us culturally, slowly but surely easing every aspect of our process – and lives – from private to public. This is at once liberating and debilitating.

If you’re not careful, an addiction to followers, likes, retweets, page views and other forms of measurement can overwhelm you. When you release your work into the wild and all it’s greeted with is silence, it can cripple you.

Reflecting on this, in an insightful article titled Derailed, Rogie King asks, “Can social popularity take us off the course of growth and where we were intended to go?” He makes a powerful point, that perhaps we might focus on what really matters, setting aside statistics. He concludes that to grow as practitioners we might be best served by seeking out critique through other avenues, away from the social spotlight.

On status anxiety and impostor syndrome

Following my experience I embarked on a period of self-reflection. I wanted to discover what had driven me to take the course of action I had. I wanted to ensure it never happened again. I wanted to understand how the mind works and, in so doing, learn a little more about myself.

I’ve only begun this journey, but two things I discovered resonated with me: the twin pressures of status anxiety and impostor syndrome.

In his excellent book Status Anxiety, the philosopher Alain de Botton explores a growing concern with status anxiety, a worry about how others perceive us and how this shapes our relationship with the world. He states:


	We all worry about what others think of us. We all long to succeed and fear failure. We all suffer – to a greater or lesser degree, usually privately and with embarrassment – from status anxiety. […] This is an almost universal anxiety that rarely gets mentioned directly: an anxiety about what others think of us; about whether we’re judged a success or a failure, a winner or a loser.


We see these pressures played out and amplified in the social sphere we all inhabit. We are social animals and we cannot help but react to the landscape we live and work within. Even if your work receives the public praise you so secretly desire, you find yourself questioning this praise.

A psychological phenomenon in which sufferers are unable to internalise their accomplishments, impostor syndrome is far more widespread than you’d imagine. The author Leigh Buchanan describes it as “A fear that one is not as smart or capable as others think.” As she puts it, “People who feel like frauds chalk up their accomplishments to external factors such as luck and timing, or worry they are coasting on charm and personality rather than on talent.”

At the bottom, this was all I could see. I felt overwhelmed by others’ perception of me. Was I a success or a failure? Would I be discovered as the fraud I’d convinced myself that I was? These twin pressures – that I was unconscious of at the time – had lead me to a place of crippling self-doubt, questioning my very existence.

The act of discovery, of investigating how the mind functions, led me to a deeper understanding of myself. Developing an awareness of psychology and learning about conditions like status anxiety and impostor syndrome helped me to understand and recognise how my mind worked, enabling me to manage it more effectively.



Make it count

Reflecting upon my experience, I began to regroup, to focus on what really mattered. I’d taken on too much — as I believe many of us do. I was guilty of wanting to do all the things. I started to introduce pauses. Before blindly saying yes to everything, I forced myself to pause and ask: “Is this important?”

Our community offers us huge benefits, but an always-on culture in which we’re bombarded daily by opportunity places temptation in our paths. It’s easy to get sucked in to a vortex of wanting to be a part of everything. It’s important, however, to focus. As Simon Collison puts it:


	I cull and surrender topics. Then I focus on my strengths, mastering my core skills.


We only have so much time and we can only do so much. It’s impossible, indeed futile, to try to do everything. Sometimes we need to step back a little and just enjoy life, enjoy others’ achievements, without feeling the need to be actively involved ourselves.

As Mahatma Ghandi put it:

A ‘no’ uttered from deepest conviction is better and greater than a ‘yes’ merely uttered to please, or what is worse, to avoid trouble.
Young India, volume 9, 1927


We need to learn to say no a little more often. We need to focus on the work that matters. This, coupled with an understanding of the mind and how it works, can help us achieve a happier balance between work and life.

Don’t waste your time. You only have one life. Make it count.",2013,Christopher Murphy,christophermurphy,2013-12-21T00:00:00+00:00,https://24ways.org/2013/managing-a-mind/,process
17,Bringing Design and Research Closer Together,"The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research? 

Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design.

Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too? 

Who is responsible for research?

Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Mark, are lucky enough to have someone with specialist research knowledge (yup, that would be me folks) who can lead all or most of the research work undertaken by the company. See also Mule Design, GOV.UK, the BBC, Mailchimp, Facebook and Twitter. 

What if you’re not lucky enough to have your own researcher or team of researchers? Often research is the kind of thing that’s nice to have, or it can be cut from scope when doing the budget dance with a client. It often forms part of the discovery phase of a project and sometimes just becomes a tick-box exercise. But research isn’t just user testing and it shouldn’t just live in a report on Basecamp that no one reads. I would argue that research and experimentation is a way of working or an approach to how you design. Research can be used during the whole design process and must be a vital part of a designer’s workflow on every project. Even if you work in a small studio, you can still create a culture of audience insight. Even if you work on your own, you can still absorb yourself in as much audience data as you can throughout the project life cycle. Here’s how.

Research is everyone’s job

There is a subtle difference between writing a research report and delivering it to a client, and them actually using it and applying the insights to their thought process. In my experience of working in the audiences team at the BBC, research was most effective when the role was embedded in the production team and insights were used as part of the editorial process.

In this section I’ll talk through some common problems you might encounter in a typical project life cycle and show you ways you can use research to help you. For the sake of this article, let’s imagine that we’re talking about a particular project here and not ongoing product development. The same principles can of course be applied then, but even if you work in-house rather than on the agency side, you’re probably used to working on distinct projects or phases of work.

1. Problem: I want to come up with a new product idea. 

Solution: Inspiration through insights.

Before you begin a new project, a good way of quickly absorbing all the existing knowledge that there maybe about a theme, product type or website is to literally surround yourself with it. This is especially relevant for new ideas or product development. Create an incident room if you can: fill the walls of your meeting room, the walls near your desk, or even just use a pinboard or online pinboard if space is tight or you’re working with a dispersed team. The same process can be used throughout a project’s or product life cycle — read about how MailChimp has applied this idea. 

Let’s take a new product idea as an example. Say you wanted to develop a responsive tool for web designers but you weren’t sure what aspect of responsive design to focus on. First of all, you should pose a hypothesis or problem statement to gather ideas around. For example: “How to speed up a designer’s responsive workflow.” You would then need to gather insights around this topic. You could run some interviews with freelance designers about how they work responsively. You could shadow a development team for the day to understand their processes. You could observe conversations on Twitter or IRC or wherever your target audience interact to see what people talk about. You could search out industry data and articles currently available.

The next stage is to comb through this data and extract insights from it. You can use good old Post-it notes and a sharpie: capture one insight or thought per Post-it. If one insight leads into another, use two Post-its. The objective is volume. Try to ensure clarity in each Post-it so you don’t have to go back and reference material again (maybe you could use a key if you think it’ll get confusing).



After this, stick them all up and synthesise the same way you would for any kind of cluster or affinity sort. Organise into broad themes. These themes then become springboards for further exploration and idea generation. You might see a gap or opportunity in one particular area, both from a workflow perspective but also from a business perspective. Bingo. Your insights then become the fuel for ideas generation.

This method doesn’t just have to be used for new products — it works particularly well in a discovery phase for new projects or for new features in an existing product. We’re doing something similar for our own responsive tool, Gridset at the moment.

Resources:


	Sticky Wisdom by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin
	The Science of Serendipity by Matt Kingdon
	The Art of Innovation by Tom Kelley


2. Problem: You’re starting a new project and need to know the basics before you get headlong into designing or building. 

Solution: Quantitative survey.

Common questions might be:


	Who are the users?
	How many are there?
	What are they like?
	Why do they use the site?
	What do they need from the site?
	What are their goals?


Print out and stick up what you already know and have in your project space or ‘incident room’: any reports you have found or been given, analytics graphs, personas, pen portraits, as well as screengrabs of the current website, product or branding. Spend time looking through it all and identify the gaps. 

If you have very little existing audience data, a quick and easy way to get some baseline information is to run a quick user survey on a current website. You can establish basic demographic information, appreciation and views of the website as it stands, as well as delve a little deeper into needs and wants. This is also vital if you want some kind of trackable measures to go back to once you have designed and built your shiny new website for your client — read more in my article for 24 ways last year.)



We use surveys a lot at Mark Boulton Design for our client work. Here’s a screen grab of one we ran in March on http://info.cern.ch before we redesigned the site and did the work on the First Website Project. We repeated the survey after the new website went live and were able to compare the results. Both surveys were a great source of insight to the project team as well as for the project stakeholders who needed to pitch the idea of the hack days and fundraise for them.



Once you’ve run your survey, you should always write up a short summary for yourself and your client to refer to. If you’re not a trained researcher, you should try to read up on analysis techniques or data visualisation. It can be easy to misinterpret data and make it bend to the story you are trying to tell. You should be looking for the story in the data and present it without bias. 

If you’re using the ‘incident room’ method I mentioned earlier on, you can also extract the insights onto post it notes and add them to your growing body of knowledge.

Resources: 


	Using Questionnaires for Design Research by Emma Boulton
	Data-driven Design with an Annual Survey by Aarron Walter
	Research Methods for Product Design by Alex Milton and Paul Rodgers
	A Practical Guide to Designing with Data by Brian Suda


3. Problem: You have a prototype of a new design and you need some feedback from real users. 

Solution: User interviews and task based testing.

Interviewing is a staple research method that every designer should master as it can be used throughout a project life cycle. Erika Hall recently wrote a great article on the basics for A List Apart. From stakeholder interviews in a discovery phase, to initial user research, right through to task based testing and iteration, interviews can be enormously helpful. They are very time-consuming, however, and although speaking to someone is better than speaking to no one, it’s always better to plan to do a few interviews at once, rather than one or two. I generally find that patterns only start to emerge after I’ve spoken to 4 or 5 people. Interviews are another thing we do a lot of at Mark Boulton Design. Most of the interviews we do are remote due to the location of our clients and their users. 



Rigour is an important consideration in all research activities and especially if you’re a non-researcher. Interviews particularly can be easily skewed by an inexperienced facilitator, which is why pairing can be a good approach. Building rapport, questioning, time keeping, note taking and thinking on your feet can be difficult to do all at once, so having a colleague take notes while you concentrate on leading the conversation can work really well. It’s important for the note taker to sit in on more than one interview so that they get a more rounded view of the feedback. The same person should also be involved in the analysis of the data. 



Interviews can be analysed and written up in a report or summary as with other types of research. I often use the same kind of collaborative process detailed earlier for deciding on themes, particularly if multiple members of the team have been involved in interviewing. 

Interviews are particularly useful for our incident room and can provide much colour and insight to an exploratory process. I often find verbatim quotes to be the most insightful type of data. You might find that an inexperienced researcher (or designer who is used to solving problems) will jump to interpretation too soon and forget to just listen to what the interviewee is saying. Capturing the exact form of words a person uses can help get away from this.

Resources: 


	Interviewing Humans by Erika Hall
	A Pocket Guide to Interviewing for Research by Andrew Travers
	Interviewing Users by Steve Portigal


4. Problem: How successful have I been with this new design? 

Solution: Key performance indicators

Once your new design has been realised, it’s important to evaluate it. What works, what doesn’t work so well? As well as a straightforward design crit, don’t forget to introduce audience insights into a review meeting or project wash up. 



Work out what your KPIs — your key performance indicators — will be beforehand and then you can start to track them over time. For example, number of visits, appreciation of the site, willingness to recommend the site to a friend, number of sales, and number of conversions are all sensible measures to track. Interviews can again be helpful but cold, hard numbers are often better here. Read Corey Vilhauer’s take on this on A List Apart.

Consistency is key here. If you have looked at your analytics and done a survey beforehand, you will have a baseline to start from. Don’t keep changing your measures and questions, or your data will not be comparable. Pick a few key questions or a set of measures, create a survey and then run it once a month, once a quarter, every six months or annually. You’ll start to see changes over time as the design beds in. You may see seasonal trends and spot patterns in the data related to other activities like marketing, promotion and so on. Keeping a record of all of this will increase your understanding of your audience. We’ve created a satisfaction survey for Gridset with a number of measures that we track on an ongoing basis. MailChimp has also created an annual survey with the aim of tracking their audience measures over time

Resources:


	Search Analytics by Louis Rosenfeld
	A Primer on A/B Testing by Lara Swanson
	Lean UX by Jeff Gothelf


Anyone can do research

Research can be brought into the project life cycle at any stage. And of course, anyone can do research — you don’t need to be a researcher. Some of the main skills most designers possess are also key research skills: inquisitive nature, problem solving, playfulness, empathy, and so on.

We have a small team at Mark Boulton Design. Most of the team are designers and the rest of us focus on supporting the team and clients both in terms of billable work (research, content strategy, project management) as well as the non-billable things like finance and studio management.

Despite my best intentions, in the past I’ve undertaken research for clients in isolation — first being briefed by the design lead, carrying out the research and then delivering the findings back, trusting the design team to take the findings on board. This was often due to time and availability of resources.

We’ve been trying hard to join up our processes and collaborate even more across the team. Undertaking heuristic or design reviews collaboratively; taking part in frequent critiques of our work and the work of others together; pairing a researcher and a designer to run interviews; workshopping results from interviews to come up with recommendations; working closely together on questionnaire design; shadowing each other on tasks that don’t fall within our core skills. A little thing like moving our desks around has also helped us have more conversations that we can all be a part of.



I’ve come to the conclusion that my role as the research director at Mark Boulton Design is actually a facilitator of research. As well as carrying out research, I am responsible for ensuring that research happens consistently across the team. I am responsible for empowering and training our designers so they feel confident in carrying out their own user, audience or design research for clients. So they know what to look for, when to listen, when to probe and when to take note of something. So they know how to look for themes, how to synthesise insights from research and how to apply them to their work.

Better research leads to better design

So, are you a designer who can do research? Are you a researcher who can design? The best designers are a lucky combination of researcher and designer. If you’re not one of those, look at ways of enhancing the skills you lack. Because there’s no doubt in my mind, that becoming a better researcher will make you a better designer.

General resources: 


	Seeing the Elephant by Louis Rosenfeld
	Connected UX by Aarron Walter
	Beyond Usability Testing by Devan Goldstein
	Just Enough Research by Erika Hall
	The User Experience Team of One by Leah Buley
	Undercover User Experience Design by Cennydd Bowles and James Box
	A Pocket Guide to Psychology for Designers by Joe Leech
	A Pocket Guide to International User Research by Chui Chui Tan
	Remote Research by Nate Bolt and Tony Tulathimutte
	A Pocket Guide to Experiments for Designers by Colin McFarland",2013,Emma Boulton,emmaboulton,2013-12-22T00:00:00+00:00,https://24ways.org/2013/bringing-design-and-research-closer-together/,ux
14,The Command Position Principle,"Living where I do, in a small village in rural North Wales, getting anywhere means driving along narrow country roads. Most of these are just about passable when two cars meet. 

If you’re driving too close to the centre of the road, when two drivers meet you stop, glare at each other and no one goes anywhere. Drive too close to your nearside and in summer you’ll probably scratch your paintwork on the hedgerows, or in winter you’ll sink your wheels into mud. 

Driving these lanes requires a balance between caring for your own vehicle and consideration for someone else’s, but all too often, I’ve seen drivers pushed towards the hedgerows and mud when someone who’s inconsiderate drives too wide because they don’t want to risk scratching their own paintwork or getting their wheels dirty.

If you learn to ride a motorcycle, you’ll be taught about the command position:


	Approximate central position, or any position from which the rider can exert control over invitation space either side.


The command position helps motorcyclists stay safe, because when they ride in the centre of their lane it prevents other people, usually car drivers, from driving alongside, either forcing them into the curb or potentially dangerously close to oncoming traffic. 

Taking the command position isn’t about motorcyclists being aggressive, it’s about them being confident. It’s them knowing their rightful place on the road and communicating that through how they ride.

I’ve recently been trying to take that command position when driving my car on our lanes. When I see someone coming in the opposite direction, instead of instinctively moving closer to my nearside — and in so doing subconsciously invite them into my space on the road — I hold both my nerve and a central position in my lane. Since I done this I’ve noticed that other drivers more often than not stay in their lane or pull closer to their nearside so we occupy equal space on the road. Although we both still need to watch our wing mirrors, neither of us gets our paint scratched or our wheels muddy.

We can apply this principle to business too, in particular to negotiations and the way we sell. Here’s how we might do that.

Commanding negotiations

When a customer’s been sold to well — more on that in just a moment — and they’ve made the decision to buy, the thing that usually stands in the way of us doing business is a negotiation over price. Some people treat negotiations as the equivalent of driving wide. They act offensively, because their aim is to force the other person into getting less, usually in return for giving more.

In encounters like this, it’s easy for us to act defensively. We might lack confidence in the price we ask for, or the value of the product or service we offer. We might compromise too early because of that. When that happens, there’s a pretty good chance that we’ll drive away with less than we deserve unless we use the command position principle to help us.

Before we start any negotiation it’s important to know that both sides ultimately want to reach an agreement. This isn’t always obvious. If one side isn’t already committed, at least in principle, then it’s not a negotiation at that point, it’s something else. 

For example, a prospective customer may be looking to learn our lowest price so that they can compare it to our competitors. When that’s the case, we’ve probably failed to qualify that prospect properly as, after all, who wants to be chosen simply because they’re the cheapest? In this situation, negotiating is a waste of time since we don’t yet know that it will result in us making a deal. We should enter into a negotiation only when we know where we stand. So ask confidently: “Are you looking to [make a decision]?”

When that’s been confirmed, it’s down to everyone to compromise until a deal’s been reached. That’s because good negotiations aren’t about one side beating the other, they’re about achieving a good deal for both. Using the command position principle helps us to maintain control over our negotiating space and affords us the opportunity to give ground only if we need to and only when we’re ready. It can also ensure that the person we’re negotiating with gives up some of their space.

Commanding sales

It’s not always necessary to negotiate when we’re doing a business deal, but we should always be prepared to sell. One of the most important parts of our sales process should be controlling when and how we tell someone our price. 

Unless it’s impossible to avoid, don’t work out a price for someone on the spot. When we do that we lose control over the time and place for presenting our price alongside the value factors that will contribute to the prospective customer accepting that price. For the same reason, never give a ballpark or, worse, a guesstimate figure. If the question of price comes up before we’re fully prepared, we should say politely that we need more time to work out a meaningful cost. 

When we are ready, we shouldn’t email a price for our prospective customer to read unaccompanied. Instead, create an opportunity to talk a prospect through our figures, demonstrate how we arrived at them and, most importantly, explain the value of what we’re selling to their business. Agree a time and place to do this and, if possible, do it all face-to-face.  

We shouldn’t hesitate when we give someone a price. When we sound even the slightest bit unsure or apologetic, we give the impression that we’ll be flexible in our position before negotiations have even begun.

Think about the command position principle, know the price and present it confidently. That way we send a clear signal that we know our business and how we deal with people. The command position principle isn’t about being cocky, it’s about showing other people respect, asking for it in return and showing it to ourselves.

 

Earlier, I mentioned selling well, because we sometimes hear people say that they dislike being sold to. In my experience, it’s not that people dislike the sales process, it’s that we dislike it done badly.

Taking part in a good sales process, either by selling or being sold to, can be a pleasurable experience. Try to be confident — after all, we understand how our skills will benefit a customer better than anyone else. Our confidence will inspire confidence in others. 

Self-confidence isn’t the same as arrogance, just as the command position isn’t the same as riding without consideration for others. The command position principle preserves others’ space as well as our own. By the same token, we should be considerate of others’ time and not waste it and our own by attempting to force them into buying something that’s inappropriate.

To prevent this from happening, evaluate them well to ensure that they’re the right customer for us. If they’re not, let them go on their way. They’ll thank us for it and may well become customers the next time we meet.

The business of closing a deal can be made an enjoyable experience for everyone if we take control by guiding someone through the sales process by asking the right questions to uncover their concerns, then allaying them by being knowledgeable and confident. This is riding in the command position.

Just like demonstrating we know our rightful position on the road, knowing our rightful place in a business relationship and communicating that through how we deal with people will help everyone achieve an equitable balance. When that happens in business, as well as on the road, no one gets their paintwork scratched or their wheels muddy.",2013,Andy Clarke,andyclarke,2013-12-23T00:00:00+00:00,https://24ways.org/2013/the-command-position-principle/,business
6,Run Ragged,"You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web?

We’re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn’t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn’t leave good typesetting at the door because we can’t control the line length.

When I typeset books, I’d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines — or as I was first taught to call them, violations! 

Violation 1. Never break a line immediately following a preposition

Prepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines.

For example: 


	The container is for the butter


The preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow.

There are lots of prepositions in English – about 150 – but only 70 or so in use.

Violation 2. Never break a line immediately following a dash

A dash — either an em-dash or en-dash — can be used as a pause in the reading, or as used here, a point at which you introduce something that is not within the flow of the sentence. Like an aside. Ending with a pause on the end of the line would have the same effect as ending on a preposition. It disrupts the flow of reading.

Violation 3. No small words at the end of a line

Don’t end a line with small words. Most of these will actually be covered by violation №1. But there will be exceptions. My general rule of thumb here is not to leave words of two or three letters at the end of a line.

Violation 4. Hyphenation

In print, hyphens are used at the end of lines to join words broken over a line break. Mostly, this is used in justified body text, and no doubt you will be used to seeing it in newspapers or novels. A good rule of thumb is to not allow more than two consecutive lines to end with a hyphen.

On the web, of course, we can use the CSS hyphens property. It’s reasonably supported with the exception of Chrome. Of course, it works best when combined with justified text to retain the neat right margin.

Violation 5. Don’t break emphasised phrases of three or fewer words

If you have a few words emphasised, for example:


	He calls this problem definition escalation


…then try not to break the line among them. It’s important the reader reads through all the words as a group.

How do we do all of that on the web?

All of those guidelines are relatively easy to implement in print. But what about the web? Where content is poured into a template from a CMS? Well, there are things we can do. Meet your new friend, the non-breaking space, or as you may know them:  .

The guidelines above are all based on one decision for the typesetter: when should the line break? 

We can simply run through a body of text and add the   based on these sets of questions:


	Are there any prepositions in the text? If so, add a   after them.
	Are there any dashes? If so, add a   after them.
	Are there any words of fewer than three characters that you haven’t already added spaces to? If so, add a   after them.
	Are there any emphasised groups of words either two or three words long? If so, add a   in between them.


For a short piece of text, this isn’t a big problem. But for longer bodies of text, this is a bit arduous. Also, as I said, lots of websites use a CMS and just dump the text into a template. What then? We can’t expect our content creators to manually manicure a right rag based on these guidelines. In this instance, we really need things to be automatic.

There isn’t any reason why we can’t just pass the question of when to break the line straight to the browser by way of a script which compares the text against a set of rules. In plain English, this script could be to scan the text for:


	Prepositions. If found, add   after them.
	Dashes. If found, add   after them.
	Words fewer than three characters long that aren’t prepositions. If found, add   after them.
	Emphasised phrases of up to three words in length. If found, add   between all of the words.


And there we have it.

A note on fluidity

An important consideration of this script is that it doesn’t scan the text to see what is at the end of a line. It just looks for prepositions, dashes, words fewer than three characters long, and emphasised words within paragraphs and applies the   accordingly regardless of where the thing lives. This is because in a fluid layout a word might appear in the beginning, middle or the end of a line depending on the width of the browser. And we want it to behave in the right way when it does find itself at the end.

See it in action!

My friend and colleague, Nathan Ford, has written a small JavaScript called Ragadjust that does all of this automatically. The script loops through a webpage, compares the text against the conditions, and then inserts   in the places that violate the conditions above.

You can get the script from GitHub and see it in action on my own website.

Some caveats

As my friend Jon Tan says, “There are no rules in typography, just good or bad decisions”, and typesetting the right rag is no different. 


	The guidelines for the violations above are useful for justified text, too. But we need to be careful here. Too stringent adherence to these violations could lead to ugly gaps in our words — called rivers — as the browser forces justification.
	The violation regarding short words at the end of sentences is useful for longer line lengths, or measures, of text. When the measure gets shorter, maybe five or six words, then we need to be more forgiving as to what wraps to the next line and what doesn’t. In fact, you can see this happening on my site where I’ve not included a check on the size of the browser window (purposefully, for this demo, of course. Ahem).
	This article is about applying these guidelines to English. Some of them will, no doubt, cross over to other languages quite well. But for those languages, like German for instance, where longer words tend to be in more frequent use, then some of the rules may result in a poor right rag.


Marginal gains

In 2007, I spoke with Richard Rutter at SXSW on web typography. In that talk, Richard and I made a point that good typographic design — on the web, in print; anywhere, in fact — relies on small, measurable improvements across an entire body of work. From heading hierarchy to your grid system, every little bit helps. In and of themselves, these little things don’t really mean that much. You may well have read this article, shrugged your shoulders and thought, “Huh. So what?” But these little things, when added up, make a difference. A difference between good typographic design and great typographic design.

 

Appendix

Preposition whitelist

aboard
about
above
across
after
against
along
amid
among
anti
around
as
at
before
behind
below
beneath
beside
besides
between
beyond
but
by
concerning
considering
despite
down
during
except
excepting
excluding
following
for
from
in
inside
into
like
minus
near
of
off
on
onto
opposite
outside
over
past
per
plus
regarding
round
save
since
than
through
to
toward
towards
under
underneath
unlike
until
up
upon
versus
via
with
within
without",2013,Mark Boulton,markboulton,2013-12-24T00:00:00+00:00,https://24ways.org/2013/run-ragged/,design
29,What It Takes to Build a Website,"In 1994 we lost Kurt Cobain and got the world wide web as a weird consolation prize. In the years that followed, if you’d asked me if I knew how to build a website I’d have said yes, I know HTML, so I know how to build a website. If you’d then asked me what it takes to build a website, I’d have had to admit that HTML would hardly feature.

Among the design nerdery and dev geekery it’s easy to think that the nuts and bolts of building a page just need to be multiplied up and Ta-da! There’s your website. That can certainly be true with weekend projects and hackery for fun. It works for throwing something together on GitHub or experimenting with ideas on your personal site. But what about working professionally on client projects?

The web is important, so we need to build it right.

It’s 2015 – your job involves people paying you money for building websites. What does it take to build a website and to do it right? What practices should we adopt to make really great, successful and professional web projects in 2015? I put that question to some friends and 24 ways authors to see what they thought.

Getting the tech right

Inevitably, it all starts with the technology. We work in a technical medium, after all. From Notepad and WinFTP through to continuous integration and deployment – how do you build sites?

Create a stable development environment

There’s little more likely to send a web developer into a wild panic and a client into a wild rage than making a new site live and things just not working. That’s why it’s important to have realistic development and staging environments that mimic the live server as closely as possible.

Are you in the habit of developing new sites right on the client’s server? Or maybe in a subfolder on your local machine? It’s time to reconsider.

Charlie Perrins writes:


	Don’t work on a live server – this feels like one of those gear-changing moments for a developer’s growth. Build something that works just as well locally on your own machine as it does on a live server, and capture the differences in the code between the local and live version in a single config file. Ultimately, if you can get all the differences between environments down to a config level then you’ll be in a really good position to automate the deployment process at some point in the future.


Anything that creates a significant difference between the development and the live environments has the potential to cause problems you won’t know about until the site goes live – and at that point the problems are very public and very embarrassing, not to mention unprofessional.

A reasonable solution is to use a tool like MAMP PRO which enables you to set up an individual local website for each project you work on. Importantly, individual sites give you both consistency of paths between development and live, but also the ability to configure server options (like PHP versions and configuration, for example) to match the live site.

Better yet is to use a virtual machine, managed with a tool such as Vagrant. If you’re interested in learning more about that, we have an article on that subject later in the series.

Use source control

Trent Walton writes:


	We use source control, and it’s become the centerpiece for how we handle collaboration, enhancements, and issues. It drives our process.


I’m hoping by now that you’re either using source control for all your work, or feeling a nagging guilt that you should be. Be it Git, Mercurial, Subversion (name your poison), a revision control system enables you to keep track of changes, revert anything that breaks, and keep rolling backups of your project.

The benefits only start there, and Charlie Perrins recommends using source control “not just as a personal backup of your code, but as a way to play nicely with other developers.“

Noting the benefits when collaborating with other developers, he adds:


	Graduating from being the sole architect of your codebase to contributing to a shared codebase is a huge leap for a developer. Perhaps a practical way for people who tend to work on their own to do that would be to submit a pull request or a patch to an open source project or plugin.”


Richard Rutter of Clearleft sees clear advantages for the client, too. He recommends using source control “preferably in some sort of collaborative environment that you can open up or hand over to the client” – a feature found with hosted services such as GitHub.

If you’d like to hone your Git skills, Emma Jane Westby wrote Git for Grown-ups in last year’s 24 ways.

Don’t repeat, automate!

Tim Kadlec is a big proponent of automating your build process:


	I’ve been hammering that home to every client I’ve had this year. It’s amazing how many companies don’t really have a formal build/deployment process in place. So many issues on the web (performance, accessibility, etc.) can be greatly improved just by having a layer of automation involved.

	For example, graphic editing software spits out ridiculously bloated images. Very frequently, that’s what ends up getting put on a site. If you have a build process, you can have the compression automated and start seeing immediate gains for no effort. On a recent project, they were able to shave around 1.5MB from their site weight simply by automating compression.


Once you have your code in source control, some of that automation can be made easier. Brian Suda writes:


	We have a few bash scripts that run on git commit: they compile the less, jslint and remove white-space, basically the 3 Cs, Compress, Concatenate, Combine. This is now part of our workflow without even realising it.


One great way to get started with a build process is to use a tool like Grunt, and a great way to get started with Grunt is to read Chris Coyier’s Grunt for People Who Think Things Like Grunt are Weird and Hard.

Tim reinforces:


	Issues like [image compression]  —  or simple accessibility issues like alt tags on images  —  should never be able to hit a live server. If you can detect it, you can automate it. And if you can automate it, you can free up time for designers and developers to focus on more challenging — and interesting — problems.


A clear call to arms to tighten up and formalise development and deployment practices. The less that has to be done manually or is susceptible to change, the less that can go wrong when a site is built and deployed. Any procedures that are automated are no longer dependant on a single person’s knowledge, making it easier to build your team or just cope when someone important is out of the office or leaves.

If you’re interested in kicking the FTP habit and automating your site deployments, we have an article later in the series just for you.

Build systems, not sites

One big theme arising this year was that of building websites as systems, not as individual pages.

Brad Frost:


	For me, teams making websites in 2015 shouldn’t be working on just-another-redesign redesign. People are realizing that in order to make stable, future-friendly, scalable, extensible web experiences they’re going to need to think more systematically. That means crafting deliberate and thoughtful design systems. That means establishing front-end style guides. That means killing the out-dated, siloed, assembly-line waterfall process and getting cross-disciplinary teams working together in meaningful ways. That means treating development as design. That means treating performance as design. That means taking the time out of the day to establish the big picture, rather than aimlessly crawling along quarter by quarter.


Designer and developer Jina Bolton also advocates the use of style guides, and recommends making the guide a project deliverable:


	Consider adding on a style guide/UI library to your project as a deliverable for maintainability and thinking through all UI elements and components.


Val Head agrees: “build and maintain a style guide for each project” she wrote. On the subject of approaching a redesign, she added:


	A UI inventory goes a long way to helping get your head around what a design system needs in the early stages of a redesign project.


So what about that old chestnut, responsive web design? Should we be making sites responsive by default? How about mobile first?

Richard Rutter:


	Think mobile first unless you have a very good reason not to. Remember to take the client with you on this principle, otherwise it won’t work as a convincing piece of design.


Trent Walton adds:


	The more you can test and sort of skew your perception for what is typical on the web, the better. 4k displays hooked up to 100Mbps connections can make one extremely unsympathetic.


The value of testing with real devices is something Ruth John appreciates. She wrote:


	I still have my own small device lab at home, even though I work permanently for a well-established company (which has a LOT of devices at its disposal) – it just means I can get a good overview of how things are looking during development.


And speaking of systems, Mark Norman Francis recommends the use of measuring tools to aid the design process; “[U]se analytics and make decisions from actual data” he suggests, rather than relying totally on intuition.

Tim Kadlec adds a word on performance planning:


	I think having a performance budget in place should now be a given on any project. We’ve proven pretty conclusively through a hundred and one case studies that performance matters. And over the last year or so, we’ve really seen a lot of great tools emerge to help track and enforce performance budgets. There’s not really a good excuse for not using one any more.


It’s clear that in the four years since Ethan Marcotte’s Responsive Web Design article the diversity of screen sizes, network connection speeds and input methods has only increased. New web projects should presume visitors will be using anything from a watch up to a big screen desktop display, and from being offline, through to GPRS, 3G and fast broadband.

Will it take more time to design and build for those constraints? Yes, it most likely will. If Internet Explorer is brave enough to ask to be your default browser, you can be brave enough to tell your client they need to build responsively.

Working collaboratively

A big part of delivering a successful website project is how we work together, both as a design team and a wider project team with the client.

Val Head recommends an open line of communication:


	Keep conversations going. With clients, with teammates. Talking is so important with the way we work now. A good team conversation place, like Slack, is slowly becoming invaluable for me too.


Ruth John agrees:


	We’ve recently opened up our lines of communication by using Slack. It has transformed the way we work. We’re easily more productive and collaborative on projects, as well as making it a lot easier for us all to work remotely (including freelancers).


She goes on to point out how tools can be combined to ease team communication without adding further complications:


	We have a private GitHub organisation (which everyone who works with us is granted access to), which not only holds all our project code but also a team wiki. This has lots of information to get you set up within the team, as well as coding guidelines and best practices and other admin info, like contact numbers/emails for the team.


Small-A agile is also the theme of the day, with Mark Norman Francis suggesting an approach of “small iterations with constant feedback around individual features, not spec-it-all-first”. He also encourages you to review as you go, at each stage of the project:


	Always reflect on what went well and what went badly, and how you can learn from that, even if not Doing Agile™. Ultimately “best practices” should come from learning lessons (both good and bad).


Richard Rutter echoes this, warning against working in isolation from the client for too long:


	Avoid big reveals. Your engagement with the client should be participatory. In business no one likes surprises.


This experience rings true for Ruth John who recommends involving real users in the feedback loop, not just the client:


	We also try and get feedback on what we’re building as soon and as often as we can with our stakeholders/clients and real users.


We should also remember that our role is to serve the client’s needs, not just bill them for whatever we can. Brian Suda adds:


	Don’t sell clients on things they don’t need. We can spout a lot of jargon and scare clients into thinking you are a god. We can do things few can now, but you can’t rip people off because they are unknowledgeable.


But do clients know what they’re getting, even when they see it? Trent Walton has an interesting take:


	We focus on prototypes over image-based comps at all costs, especially when meetings are involved. It’s much easier to assess a prototype, and too often with image-based comps, discussions devolve into how something might feel when actually live, or how a layout could change to fit a given viewport.


Val Head also likes to get work into the browser:


	Sketch design ideas with any software you like, but get to the browser as soon as possible.


Beyond your immediate team, Emma Jane Westby has advice for looking further afield:


	Invest time into building relationships within your (technical) community. You never know when you might be able to lend a hand; or benefit from someone who’s able to lend theirs.


And when things don’t go according to plan, Brian Suda has the following advice:


	If something doesn’t work out, be professional and don’t burn bridges. It will always come back to you.


The best work comes from working collaboratively, not just as a team within an agency or department, but with the client and stakeholders too. If doing your job and chucking it over the fence ever worked, it certainly doesn’t fly any more. You can work in isolation, but doing really great work requires collaboration.

The business end

When you’re building sites professionally, every team member has to think about the business aspects. Estimating time, setting billing rates, and establishing deliverables are all part of the job.

In 2008, Andrew Clarke gave us the Contract Killer sample contract we could use to establish a working agreement for a web design project. Richard Rutter agrees that contracts are still an essential part of business:


	They are there for both parties’ protection. Make sure you know what will happen if you decide you don’t want to work with the client any more (it happens) and, of course, what circumstances mean they can stop taking your services.


Having a contract is one thing, but does it adequately protect both you and the client? Emma Jane Westby adds:


	Find a good IP lawyer/legal counsel. I routinely had an IP lawyer read all of my contracts to find loopholes I wouldn’t have noticed. I didn’t always change the contract, but at least I knew what might come back to bite me.


So, you have a contract in place, and know what the project is. Brian Suda recommends keeping track of time and making sure you bill fairly for the hours the project costs you:


	If I go to a meeting and they are 15 minutes late, the billing clock has already started. They can’t expect me to be in the 1h meeting and not bill for the extra 15–30 minutes they wasted. It goes both ways too. You need to do your best to respect their deadlines and time frame – this is always hard to get right.


As ever, it’s good business to do good business. Perhaps we can at last shed the old image of web designers being snowboarding layabouts and demonstrate to clients that we care as much about conducting professional business as they do.

Time to review

It’s a lot to take in. Some of these ideas and practices will be familiar, others new and yet to be evaluated. The web moves at a fast pace, and we need to be constantly reexamining our tools, techniques and working practices. The most important thing is not to blindly adopt any and all suggestions, but to carefully look at what the benefits might be and decide how they apply to your work.

Could you benefit from more formalised development and deployment procedures? Would your design projects run more smoothly and have a longer maintainable life if you approached the solution as a componentised system rather than a series of pages? Are your teams structured in a way that enables the most fluid communication, or are there changes you could make? Are your billing procedures and business agreements serving you and your clients in the best way possible?

The new year is a good time to look at your working practices and see what can be improved, and maybe this time next year you’ll look back and think “thank goodness we don’t work like that any more”.",2014,Drew McLellan,drewmclellan,2014-12-01T00:00:00+00:00,https://24ways.org/2014/what-it-takes-to-build-a-website/,business
31,Dealing with Emergencies in Git,"The stockings were hung by the chimney with care,
In hopes that version control soon would be there.

This summer I moved to the UK with my partner, and the onslaught of the Christmas holiday season began around the end of October (October!). It does mean that I’ve had more than a fair amount of time to come up with horrible Git analogies for this article. Analogies, metaphors, and comparisons help the learner hook into existing mental models about how a system works. They only help, however, if the learner has enough familiarity with the topic at hand to make the connection between the old and new information.

Let’s start by painting an updated version of Clement Clarke Moore’s Christmas living room. Empty stockings are hung up next to the fireplace, waiting for Saint Nicholas to come down the chimney and fill them with small treats. Holiday treats are scattered about. A bowl of mixed nuts, the holiday nutcracker, and a few clementines. A string of coloured lights winds its way up an evergreen.

Perhaps a few of these images are familiar, or maybe they’re just settings you’ve seen in a movie. It doesn’t really matter what the living room looks like though. The important thing is to ground yourself in your own experiences before tackling a new subject. Instead of trying to brute-force your way into new information, as an adult learner constantly ask yourself: ‘What is this like? What does this remind me of? What do I already know that I can use to map out this new territory?’ It’s okay if the map isn’t perfect. As you refine your understanding of a new topic, you’ll outgrow the initial metaphors, analogies, and comparisons.

With apologies to Mr. Moore, let’s give it a try.

Getting Interrupted in Git

When on the roof there arose such a clatter!

You’re happily working on your software project when all of a sudden there are freaking reindeer on the roof! Whatever you’ve been working on is going to need to wait while you investigate the commotion.

If you’ve got even a little bit of experience working with Git, you know that you cannot simply change what you’re working on in times of emergency. If you’ve been doing work, you have a dirty working directory and you cannot change branches, or push your work to a remote repository while in this state.

Up to this point, you’ve probably dealt with emergencies by making a somewhat useless commit with a message something to the effect of ‘switching branches for a sec’. This isn’t exactly helpful to future you, as commits should really contain whole ideas of completed work. If you get interrupted, especially if there are reindeer on the roof, the chances are very high that you weren’t finished with what you were working on.

You don’t need to make useless commits though. Instead, you can use the stash command. This command allows you to temporarily set aside all of your changes so that you can come back to them later. In this sense, stash is like setting your book down on the side table (or pushing the cat off your lap) so you can go investigate the noise on the roof. You aren’t putting your book away though, you’re just putting it down for a moment so you can come back and find it exactly the way it was when you put it down.

Let’s say you’ve been working in the branch waiting-for-st-nicholas, and now you need to temporarily set aside your changes to see what the noise was on the roof:

$ git stash

After running this command, all uncommitted work will be temporarily removed from your working directory, and you will be returned to whatever state you were in the last time you committed your work.

With the book safely on the side table, and the cat safely off your lap, you are now free to investigate the noise on the roof. It turns out it’s not reindeer after all, but just your boss who thought they’d help out by writing some code on the project you’ve been working on. Bless. Rolling your eyes, you agree to take a look and see what kind of mischief your boss has gotten themselves into this time.

You fetch an updated list of branches from the remote repository, locate the branch your boss had been working on, and checkout a local copy:

$ git fetch
$ git branch -r
$ git checkout -b helpful-boss-branch origin/helpful-boss-branch

You are now in a local copy of the branch where you are free to look around, and figure out exactly what’s going on.

You sigh audibly and say, ‘Okay. Tell me what was happening when you first realised you’d gotten into a mess’ as you look through the log messages for the branch.

$ git log --oneline
$ git log

By using the log command you will be able to review the history of the branch and find out the moment right before your boss ended up stuck on your roof.

You may also want to compare the work your boss has done to the main branch for your project. For this article, we’ll assume the main branch is named master.

$ git diff master

Looking through the commits, you may be able to see that things started out okay but then took a turn for the worse.

Checking out a single commit

Using commands you’re already familiar with, you can rewind through history and take a look at the state of the code at any moment in time by checking out a single commit, just like you would a branch.

Using the log command, locate the unique identifier (commit hash) of the commit you want to investigate. For example, let’s say the unique identifier you want to checkout is 25f6d7f.

$ git checkout 25f6d7f

Note: checking out '25f6d7f'.

You are in 'detached HEAD' state. You can look around,
make experimental changes and commit them, and you can
discard any commits you make in this state without
impacting any branches by performing another checkout.

If you want to create a new branch to retain commits you create, you may do so (now or later) by using @-b@ with the checkout command again. Example:

$ git checkout -b new_branch_name

HEAD is now at 25f6d7f... Removed first paragraph.

This is usually where people start to panic. Your boss screwed something up, and now your HEAD is detached. Under normal circumstances, these words would be a very good reason to panic.

Take a deep breath. Nothing bad is going to happen. Being in a detached HEAD state just means you’ve temporarily disconnected from a known chain of events. In other words, you’re currently looking at the middle of a story (or branch) about what happened – and you’re not at the endpoint for this particular story.

Git allows you to view the history of your repository as a timeline (technically it’s a directed acyclic graph). When you make commits which are not associated with a branch, they are essentially inaccessible once you return to a known branch. If you make commits while you’re in a detached HEAD state, and then try to return to a known branch, Git will give you a warning and tell you how to save your work.

$ git checkout master

Warning: you are leaving 1 commit behind, not connected to
any of your branches:

  7a85788 Your witty holiday commit message.

If you want to keep them by creating a new branch, this may be a good time to do so with:

$ git branch new_branch_name 7a85788

Switched to branch 'master'
Your branch is up-to-date with 'origin/master'.

So, if you want to save the commits you’ve made while in a detached HEAD state, you simply need to put them on a new branch.

$ git branch saved-headless-commits 7a85788

With this trick under your belt, you can jingle around in history as much as you’d like. It’s not like sliding around on a timeline though. When you checkout a specific commit, you will only have access to the history from that point backwards in time. If you want to move forward in history, you’ll need to move back to the branch tip by checking out the branch again.

$ git checkout helpful-boss-branch

You’re now back to the present. Your HEAD is now pointing to the endpoint of a known branch, and so it is no longer detached. Any changes you made while on your adventure are safely stored in a new branch, assuming you’ve followed the instructions Git gave you. That wasn’t so scary after all, now, was it?

Back to our reindeer problem.

If your boss is anything like the bosses I’ve worked with, chances are very good that at least some of their work is worth salvaging. Depending on how your repository is structured, you’ll want to capture the good work using one of several different methods.

Back in the living room, we’ll use our bowl of nuts to illustrate how you can rescue a tiny bit of work.

Saving just one commit

About that bowl of nuts. If you’re like me, you probably had some favourite kinds of nuts from an assorted collection. Walnuts were generally the most satisfying to crack open. So, instead of taking the entire bowl of nuts and dumping it into a stocking (merging the stocking and the bowl of nuts), we’re just going to pick out one nut from the bowl. In Git terms, we’re going to cherry-pick a commit and save it to another branch.

First, checkout the main branch for your development work. From this branch, create a new branch where you can copy the changes into.

$ git checkout master
$ git checkout -b rescue-the-boss

From your boss’s branch, helpful-boss-branch locate the commit you want to keep.

$ git log --oneline helpful-boss-branch

Let’s say the commit ID you want to keep is e08740b. From your rescue branch, use the command cherry-pick to copy the changes into your current branch.

$ git cherry-pick e08740b

If you review the history of your current branch again, you will see you now also have the changes made in the commit in your boss’s branch.

At this point you might need to make a few additional fixes to help your boss out. (You’re angling for a bonus out of all this. Go the extra mile.) Once you’ve made your additional changes, you’ll need to add that work to the branch as well.

$ git add [filename(s)]
$ git commit -m ""Building on boss's work to improve feature X.""

Go ahead and test everything, and make sure it’s perfect. You don’t want to introduce your own mistakes during the rescue mission!

Uploading the fixed branch

The next step is to upload the new branch to the remote repository so that your boss can download it and give you a huge bonus for helping you fix their branch.

$ git push -u origin rescue-the-boss

Cleaning up and getting back to work

With your boss rescued, and your bonus secured, you can now delete the local temporary branches.

$ git branch --delete rescue-the-boss
$ git branch --delete helpful-boss-branch

And settle back into your chair to wait for Saint Nicholas with your book, your branch, and possibly your cat.

$ git checkout waiting-for-st-nicholas
$ git stash pop

Your working directory has been returned to exactly the same state you were in at the beginning of the article.

Having fun with analogies

I’ve had a bit of fun with analogies in this article. But sometimes those little twists on ideas can really help someone pick up a new idea (git stash: it’s like when Christmas comes around and everyone throws their fashion sense out the window and puts on a reindeer sweater for the holiday party; or git bisect: it’s like trying to find that one broken light on the string of Christmas lights). It doesn’t matter if the analogy isn’t perfect. It’s just a way to give someone a temporary hook into a concept in a way that makes the concept accessible while the learner becomes comfortable with it. As the learner’s comfort increases, the analogies can drop away, making room for the technically correct definition of how something works.

Or, if you’re like me, you can choose to never grow old and just keep mucking about in the analogies. I’d argue it’s a lot more fun to play with a string of Christmas lights and some holiday cheer than a directed acyclic graph anyway.",2014,Emma Jane Westby,emmajanewestby,2014-12-02T00:00:00+00:00,https://24ways.org/2014/dealing-with-emergencies-in-git/,code
37,JavaScript Modules the ES6 Way,"JavaScript admittedly has plenty of flaws, but one of the largest and most prominent is the lack of a module system: a way to split up your application into a series of smaller files that can depend on each other to function correctly. 

This is something nearly all other languages come with out of the box, whether it be Ruby’s require, Python’s import, or any other language you’re familiar with. Even CSS has @import! JavaScript has nothing of that sort, and this has caused problems for  application developers as they go from working with small websites to full client-side applications. Let’s be clear: it doesn’t mean the new module system in the upcoming version of JavaScript won’t be useful to you if you’re building smaller websites rather than the next Instagram.

Thankfully, the lack of a module system will soon be a problem of the past. The next version of JavaScript, ECMAScript 6, will bring with it a full-featured module and dependency management solution for JavaScript. The bad news is that it won’t be landing in browsers for a while yet – but the good news is that the specification for the module system and how it will look has been finalised. The even better news is that there are tools available to get it all working in browsers today without too much hassle. In this post I’d like to give you the gift of JS modules and show you the syntax, and how to use them in browsers today. It’s much simpler than you might think.

What is ES6?

ECMAScript is a scripting language that is standardised by a company called Ecma International. JavaScript is an implementation of ECMAScript. ECMAScript 6 is simply the next version of the ECMAScript standard and, hence, the next version of JavaScript. The spec aims to be fully comfirmed and complete by the end of 2014, with a target initial release date of June 2015. It’s impossible to know when we will have full feature support across the most popular browsers, but already some ES6 features are landing in the latest builds of Chrome and Firefox. You shouldn’t expect to be able to use the new features across browsers without some form of additional tooling or library for a while yet.

The ES6 module spec

The ES6 module spec was fully confirmed in July 2014, so all the syntax I will show you in this article is not expected to change. I’ll first show you the syntax and the new APIs being added to the language, and then look at how to use them today. There are two parts to the new module system. The first is the syntax for declaring modules and dependencies in your JS files, and the second is a programmatic API for loading in modules manually. The first is what most people are expected to use most of the time, so it’s what I’ll focus on more.

Module syntax

The key thing to understand here is that modules have two key components. First, they have dependencies. These are things that the module you are writing depends on to function correctly. For example, if you were building a carousel module that used jQuery, you would say that jQuery is a dependency of your carousel. You import these dependencies into your module, and we’ll see how to do that in a minute. Second, modules have exports. These are the functions or variables that your module exposes publicly to anything that imports it. Using jQuery as the example again, you could say that jQuery exports the $ function. Modules that depend on and hence import jQuery get access to the $ function, because jQuery exports it.

Another important thing to note is that when I discuss a module, all I really mean is a JavaScript file. There’s no extra syntax to use other than the new ES6 syntax. Once ES6 lands, modules and files will be analogous.

Named exports

Modules can export multiple objects, which can be either plain old variables or JavaScript functions. You denote something to be exported with the export keyword:

export function double(x) {
  return x + x;
};


You can also store something in a variable then export it. If you do that, you have to wrap the variable in a set of curly braces.

var double = function(x) {
  return x + x;
}

export { double };

A module can then import the double function like so:

import { double } from 'mymodule';
double(2); // 4

Again, curly braces are required around the variable you would like to import. It’s also important to note that from 'mymodule' will look for a file called mymodule.js in the same directory as the file you are requesting the import from. There is no need to add the .js extension.

The reason for those extra braces is that this syntax lets you export multiple variables:

var double = function(x) {
  return x + x;
}

var square = function(x) {
  return x * x;
}

export { double, square }

I personally prefer this syntax over the export function …, but only because it makes it much clearer to me what the module exports. Typically I will have my export {…} line at the bottom of the file, which means I can quickly look in one place to determine what the module is exporting.

A file importing both double and square can do so in just the way you’d expect:

import { double, square } from 'mymodule';
double(2); // 4
square(3); // 9

With this approach you can’t easily import an entire module and all its methods. This is by design – it’s much better and you’re encouraged to import just the functions you need to use.

Default exports

Along with named exports, the system also lets a module have a default export. This is useful when you are working with a large library such as jQuery, Underscore, Backbone and others, and just want to import the entire library. A module can define its default export (it can only ever have one default export) like so:

export default function(x) {
  return x + x;
}

And that can be imported:

import double from 'mymodule';
double(2); // 4


This time you do not use the curly braces around the name of the object you are importing. Also notice how you can name the import whatever you’d like. Default exports are not named, so you can import them as anything you like:

import christmas from 'mymodule';
christmas(2); // 4

The above is entirely valid.

Although it’s not something that is used too often, a module can have both named exports and a default export, if you wish.

One of the design goals of the ES6 modules spec was to favour default exports. There are many reasons behind this, and there is a very detailed discussion on the ES Discuss site about it. That said, if you find yourself preferring named exports, that’s fine, and you shouldn’t change that to meet the preferences of those designing the spec.

Programmatic API

Along with the syntax above, there is also a new API being added to the language so you can programmatically import modules. It’s pretty rare you would use this, but one obvious example is loading a module conditionally based on some variable or property. You could easily import a polyfill, for example, if the user’s browser didn’t support a feature your app relied on. An example of doing this is:

if(someFeatureNotSupported) {
  System.import('my-polyfill').then(function(myPolyFill) {
    // use the module from here
  });
}

System.import will return a promise, which, if you’re not familiar, you can read about in this excellent article on HTMl5 Rocks by Jake Archibald. A promise basically lets you attach callback functions that are run when the asynchronous operation (in this case, System.import), is complete.

This programmatic API opens up a lot of possibilities and will also provide hooks to allow you to register callbacks that will run at certain points in the lifetime of a module. Those hooks and that syntax are slightly less set in stone, but when they are confirmed they will provide really useful functionality. For example, you could write code that would run every module that you import through something like JSHint before importing it. In development that would provide you with an easy way to keep your code quality high without having to run a command line watch task.

How to use it today

It’s all well and good having this new syntax, but right now it won’t work in any browser – and it’s not likely to for a long time. Maybe in next year’s 24 ways there will be an article on how you can use ES6 modules with no extra work in the browser, but for now we’re stuck with a bit of extra work.

ES6 module transpiler

One solution is to use the ES6 module transpiler, a compiler that lets you write your JavaScript using the ES6 module syntax (actually a subset of it – not quite everything is supported, but the main features are) and have it compiled into either CommonJS-style code (CommonJS is the module specification that NodeJS and Browserify use), or into AMD-style code (the spec RequireJS uses). There are also plugins for all the popular build tools, including Grunt and Gulp.

The advantage of using this transpiler is that if you are already using a tool like RequireJS or Browserify, you can drop the transpiler in, start writing in ES6 and not worry about any additional work to make the code work in the browser, because you should already have that set up already. If you don’t have any system in place for handling modules in the browser, using the transpiler doesn’t really make sense. Remember, all this does is convert ES6 module code into CommonJS- or AMD-compliant JavaScript. It doesn’t do anything to help you get that code running in the browser, but if you have that part sorted it’s a really nice addition to your workflow. If you would like a tutorial on how to do this, I wrote a post back in June 2014 on using ES6 with the ES6 module transpiler.

SystemJS

Another solution is SystemJS. It’s the best solution in my opinion, particularly if you are starting a new project from scratch, or want to use ES6 modules on a project where you have no current module system in place. SystemJS is a spec-compliant universal module loader: it loads ES6 modules, AMD modules, CommonJS modules, as well as modules that just add a variable to the global scope (window, in the browser).

To load in ES6 files, SystemJS also depends on two other libraries: the ES6 module loader polyfill; and Traceur. Traceur is best accessed through the bower-traceur package, as the main repository doesn’t have an easy to find downloadable version. The ES6 module load polyfill implements System.import, and lets you load in files using it. Traceur is an ES6-to-ES5 module loader. It takes code written in ES6, the newest version of JavaScript, and transpiles it into ES5, the version of JavaScript widely implemented in browsers. The advantage of this is that you can play with the new features of the language today, even though they are not supported in browsers. The drawback is that you have to run all your files through Traceur every time you save them, but this is easily automated. Additionally, if you use SystemJS, the Traceur compilation is done automatically for you.

All you need to do to get SystemJS running is to add a <script> element to load SystemJS into your webpage. It will then automatically load the ES6 module loader and Traceur files when it needs them. In your HTML you then need to use System.import to load in your module:

<script>
  System.import('./app');
</script>

When you load the page, app.js will be asynchronously loaded. Within app.js, you can now use ES6 modules. SystemJS will detect that the file is an ES6 file, automatically load Traceur, and compile the file into ES5 so that it works in the browser. It does all this dynamically in the browser, but there are tools to bundle your application in production, so it doesn’t make a lot of requests on the live site. In development though, it makes for a really nice workflow.

When working with SystemJS and modules in general, the best approach is to have a main module (in our case app.js) that is the main entry point for your application. app.js should then be responsible for loading all your application’s modules. This forces you to keep your application organised by only loading one file initially, and having the rest dealt with by that file.

SystemJS also provides a workflow for bundling your application together into one file.

Conclusion

ES6 modules may be at least six months to a year away (if not more) but that doesn’t mean they can’t be used today. Although there is an overhead to using them now – with the work required to set up SystemJS, the module transpiler, or another solution – that doesn’t mean it’s not worthwhile. Using any module system in the browser, whether that be RequireJS, Browserify or another alternative, requires extra tooling and libraries to support it, and I would argue that the effort to set up SystemJS is no greater than that required to configure any other tool. It also comes with the extra benefit that when the syntax is supported in browsers, you get a free upgrade. You’ll be able to remove SystemJS and have everything continue to work, backed by the native browser solution.

If you are starting a new project, I would strongly advocate using ES6 modules. It is a syntax and specification that is not going away at all, and will soon be supported in browsers. Investing time in learning it now will pay off hugely further down the road.

Further reading

If you’d like to delve further into ES6 modules (or ES6 generally) and using them today, I recommend the following resources:


	ECMAScript 6 modules: the final syntax by Axel Rauschmayer
	Practical Workflows for ES6 Modules by Guy Bedford
	ECMAScript 6 resources for the curious JavaScripter by Addy Osmani
	Tracking ES6 support by Addy Osmani
	ES6 Tools List by Addy Osmani
	Using Grunt and the ES6 Module Transpiler by Thomas Boyt
	JavaScript Modules and Dependencies with jspm by myself
	Using ES6 Modules Today by Guy Bedford",2014,Jack Franklin,jackfranklin,2014-12-03T00:00:00+00:00,https://24ways.org/2014/javascript-modules-the-es6-way/,code
47,Developing Robust Deployment Procedures,"Once you have developed your site, how do you make it live on your web hosting? For many years the answer was to log on to your server and upload the files via FTP. Over time most hosts and FTP clients began to support SFTP, ensuring your files were transmitted over a secure connection. The process of deploying a site however remained the same.

There are issues with deploying a site in this way. You are essentially transferring files one by one to the server without any real management of that transfer. If the transfer fails for some reason, you may end up with a site that is only half updated. It can then be really difficult to work out what hasn’t been replaced or added, especially where you are updating an existing site. If you are updating some third-party software your update may include files that should be removed, but that may not be obvious to you and you risk leaving outdated files littering your file system. Updating using (S)FTP is a fragile process that leaves you open to problems caused by both connectivity and human error. Is there a better way to do this?

You’ll be glad to know that there is. A modern professional deployment workflow should have you moving away from fragile manual file transfers to deployments linked to code committed into source control.

The benefits of good practice

You may never have experienced any major issues while uploading files over FTP, and good FTP clients can help. However, there are other benefits to moving to modern deployment practices.

No surprises when you launch

If you are deploying in the way I suggest in this article you should have no surprises when you launch because the code you committed from your local environment should be the same code you deploy – and to staging if you have a staging server. A missing vital file won’t cause things to start throwing errors on updating the live site.

Being able to work collaboratively

Source control and good deployment practice makes working with your clients and other developers easy. Deploying first to a staging server means you can show your client updates and then push them live. If you subcontract some part of the work, you can give your subcontractor the ability to deploy to staging, leaving you with the final push to launch, once you know you are happy with the work.

Having a proper backup of site files with access to them from anywhere

The process I will outline requires the use of hosted, external source control. This gives you a backup of your latest commit and the ability to clone those files and start working on them from any machine, wherever you are.

Being able to jump back into a site quickly when the client wants a few changes

When doing client work it is common for some work to be handed over, then several months might go by without you needing to update the site. If you don’t have a good process in place, just getting back to work on it may take several hours for what could be only a few hours of work in itself. A solid method for getting your local copy up to date and deploying your changes live can cut that set-up time down to a few minutes.

The tool chain

In the rest of this article I assume that your current practice is to deploy your files over (S)FTP, using an FTP client. You would like to move to a more robust method of deployment, but without blowing apart your workflow and spending all Christmas trying to put it back together again. Therefore I’m selecting the most straightforward tools to get you from A to B.

Source control

Perhaps you already use some kind of source control for your sites. Today that is likely to be Git but you might also use Subversion or Mercurial. If you are not using any source control at all then I would suggest you choose Git, and that is what I will be working with in this article.

When you work with Git, you always have a local repository. This is where your changes are committed. You also have the option to push those changes to a remote repository; for example, GitHub. You may well have come across GitHub as somewhere you can go to download open source code. However, you can also set up private repositories for sites whose code you don’t want to make publicly accessible.

A hosted Git repository gives you somewhere to push your commits to and deploy from, so it’s a crucial part of our tool chain.

A deployment service

Once you have your files pushed to a remote repository, you then need a way to deploy them to your staging environment and live server. This is the job of a deployment service.

This service will connect securely to your hosting, and either automatically (or on the click of a button) transfer files from your Git commit to the hosting server. If files need removing, the service should also do this too, so you can be absolutely sure that your various environments are the same.

Tools to choose from

What follows are not exhaustive lists, but any of these should allow you to deploy your sites without FTP.

Hosted Git repositories


	GitHub
	Beanstalk
	Bitbucket


Standalone deployment tools


	Deploy
	dploy.io
	FTPloy


I’ve listed Beanstalk as a hosted Git repository, though it also includes a bundled deployment tool. Dploy.io is a standalone version of that tool just for deployment. In this tutorial I have chosen two separate services to show how everything fits together, and because you may already be using source control. If you are setting up all of this for the first time then using Beanstalk saves having two accounts – and I can personally recommend them.

Putting it all together

The steps we are going to work through are:


	Getting your local site into a local Git repository
	Pushing the files to a hosted repository
	Connecting a deployment tool to your web hosting
	Setting up a deployment


Get your local site into a local Git repository

Download and install Git for your operating system.

Open up a Terminal window and tell Git your name using the following command (use the name you will set up on your hosted repository).

> git config --global user.name ""YOUR NAME""


Use the next command to give Git your email address. This should be the address that you will use to sign up for your remote repository.

> git config --global user.email ""YOUR EMAIL ADDRESS""


Staying in the command line, change to the directory where you keep your site files. If your files are in /Users/rachel/Sites/mynicewebite you would type:

> cd /Users/rachel/Sites/mynicewebsite


The next command tells Git that we want to create a new Git repository here.

> git init


We then add our files:

> git add .


Then commit the files:

> git commit -m “Adding initial files”


The bit in quotes after -m is a message describing what you are doing with this commit. It’s important to add something useful here to remind yourself later why you made the changes included in the commit.

Your local files are now in a Git repository! However, everything should be just the same as before in terms of working on the files or viewing them in a local web server. The only difference is that you can add and commit changes to this local repository.

Want to know more about Git? There are some excellent resources in a range of formats here.

Setting up a hosted Git repository

I’m going to use Atlassian Bitbucket for my first example as they offer a free hosted and private repository.

Create an account on Bitbucket. Then create a new empty repository and give it a name that will identify the repository easily.

Click Getting Started and under Command Line select “I have an existing project”. This will give you a set of instructions to run on the command line. The first instruction is just to change into your working directory as we did before. We then add a remote repository, and run two commands to push everything up to Bitbucket.

cd /path/to/my/repo
git remote add origin https://myuser@bitbucket.org/myname/24ways-tutorial.git
git push -u origin --all 
git push -u origin --tags 


When you run the push command you will be asked for the password that you set for Bitbucket. Having entered that, you should be able to view the files of your site on Bitbucket by selecting the navigation option Source in the sidebar.

You will also be able to see commits. When we initially committed our files locally we added the message “Adding initial files”. If you select Commits from the sidebar you’ll see we have one commit, with the message we set locally. You can imagine how useful this becomes when you can look back and see why you made certain changes to a project that perhaps you haven’t worked on for six months.

Before working on your site locally you should run:

> git pull


in your working directory to make sure you have all of the most up-to-date files. This is especially important if someone else might work on them, or you just use multiple machines.

You then make your changes and add any changed or modified files, for example:

> git add index.php


Commit the change locally:

> git commit -m “updated the homepage”


Then push it to Bitbucket:

> git push origin master


If you want to work on your files on a different computer you clone them using the following command:

> git clone https://myuser@bitbucket.org/myname/24ways-tutorial.git


You then have a copy of your files that is already a Git repository with the Bitbucket repository set up as a remote, so you are all ready to start work.

Connecting a deployment tool to your repository and web hosting

The next step is deploying files. I have chosen to use a deployment tool called Deploy as it has support for Bitbucket. It does have a monthly charge – but offers a free account for open source projects.

Sign up for your account then log in and create your first project. Select Create an empty project. Under Configure Repository Details choose Bitbucket and enter your username and password.

If Deploy can connect, it will show you your list of projects. Select the one you want.

The next screen is Add New Server and here you need to configure the server that you want to deploy to. You might set up more than one server per project. In an ideal world you would deploy to a staging server for your client preview changes and then deploy once everything is signed off. For now I’ll assume you just want to set up your live site.

Give the server a name; I usually use Production for the live web server. Then choose the protocol to connect with. Unless your host really does not support SFTP (which is pretty rare) I would choose that instead of FTP.

You now add the same details your host gave you to log in with your SFTP client, including the username and password. The Path on server should be where your files are on the server. When you log in with an SFTP client and you get put in the directory above public_html then you should just be able to add public_html here.

Once your server is configured you can deploy. Click Deploy now and choose the server you just set up. Then choose the last commit (which will probably be selected for you) and click Preview deployment. You will then get a preview of which files will change if you run the deployment: the files that will be added and any that will be removed. At the very top of that screen you should see the commit message you entered right back when you initially committed your files locally.

If all looks good, run the deployment.

You have taken the first steps to a more consistent and robust way of deploying your websites. It might seem like quite a few steps at first, but you will very soon come to realise how much easier deploying a live site is through this process.

Your new procedure step by step


	Edit your files locally as before, testing them through a web server on your own computer.
	Commit your changes to your local Git repository.
	Push changes to the remote repository.
	Log into the deployment service.
	Hit the Deploy now button.
	Preview the changes.
	Run the deployment and then check your live site.


Taking it further

I have tried to keep things simple in this article because so often, once you start to improve processes, it is easy to get bogged down in all the possible complexities. If you move from deploying with an FTP client to working in the way I have outlined above, you’ve taken a great step forward in creating more robust processes. You can continue to improve your procedures from this point.

Staging servers for client preview

When we added our server we could have added an additional server to use as a staging server for clients to preview their site on. This is a great use of a cheap VPS server, for example. You can set each client up with a subdomain – clientname.yourcompany.com – and this becomes the place where they can view changes before you deploy them.

In that case you might deploy to the staging server, let the client check it out and then go back and deploy the same commit to the live server.

Using Git branches

As you become more familiar with using Git, and especially if you start working with other people, you might need to start developing using branches. You can then have a staging branch that deploys to staging and a production branch that is always a snapshot of what has been pushed to production. This guide from Beanstalk explains how this works.

Automatic deployment to staging

I wouldn’t suggest doing automatic deployment to the live site. It’s worth having someone on hand hitting the button and checking that everything worked nicely. If you have configured a staging server, however, you can set it up to deploy the changes each time a commit is pushed to it.

If you use Bitbucket and Deploy you would create a deployment hook on Bitbucket to post to a URL on Deploy when a push happens to deploy the code. This can save you a few steps when you are just testing out changes. Even if you have made lots of changes to the staging deployment, the commit that you push live will include them all, so you can do that manually once you are happy with how things look in staging.

Further Reading


	The tutorials from Git Client Tower, already mentioned in this article, are a great place to start if you are new to Git.
	A presentation from Liam Dempsey showing how to use the GitHub App to connect to Bitbucket
	Try Git from Code School
	The Git Workbook a self study guide to Git from Lorna Mitchell


Get set up for the new year

I love to start the New Year with a clean slate and improved processes. If you are still wrangling files with FTP then this is one thing you could tick off your list to save you time and energy in 2015. Post to the comments if you have suggestions of tools or ideas for ways to enhance this type of set-up for those who have already taken the first steps.",2014,Rachel Andrew,rachelandrew,2014-12-04T00:00:00+00:00,https://24ways.org/2014/developing-robust-deployment-procedures/,process
41,What Is Vagrant and Why Should I Care?,"If you run a web server, a database server and your scripting language(s) of choice on your main machine and you have not yet switched to using virtualisation in your workflow then this essay may be of some value to you.

I know you exist because I bump into you daily: freelancers coming in to work on our projects; internet friends complaining about reinstalling a development environment because of an operating system upgrade; fellow agency owners who struggle to brief external help when getting a particular project up and running; or even hardcore back-end developers who “don’t do ops” and prefer to run their development stack of choice locally.

There are many perfectly reasonable arguments as to why you may not have already made the switch, from being simply too busy, all the way through to a distrust of the new. I’ll admit that there are many new technologies or workflows that I hear of daily and instantly disregard because I have tool overload, that feeling I get when I hear about a new shiny thing and think “Well, what I do now works – I’ll leave it for others to play with.” If that’s you when it comes to Vagrant then I hope you’ll hear me out. The business case is compelling enough for you to make that switch; as a bonus it’s also really easy to get going.

In this article we’ll start off by going through the high level, the tools available and how it all fits together. Then we’ll touch on the justification for making the switch, providing a few use cases that might resonate with you. Finally, I’ll provide a very simple example that you can follow to get yourself up and running.

What?

You already know what virtualisation is. You use the ability to run an operating system within another operating system every day. Whether that’s Parallels or VMware on your laptop or similar server-based tools that drive the ‘cloud’, squeezing lots of machines on to physical hardware and making it really easy to copy servers and even clusters of servers from one place to another. It’s an amazing technology which has changed the face of the internet over the past fifteen years.

Simply put, Vagrant makes it really easy to work with virtual machines. According to the Vagrant docs:


	If you’re a designer, Vagrant will automatically set everything up that is required for that web app in order for you to focus on doing what you do best: design. Once a developer configures Vagrant, you don’t need to worry about how to get that app running ever again. No more bothering other developers to help you fix your environment so you can test designs. Just check out the code, vagrant up, and start designing.


While I’m not sure I agree with the implication that all designers would get others to do the configuring, I think you’ll agree that the “Just check out the code… and start designing” premise is very compelling.

You don’t need Vagrant to develop your web applications on virtual machines. All you need is a virtualisation software package, something like VMware Workstation or VirtualBox, and some code. Download the half-gigabyte operating system image that you want and install it. Then download and configure the stack you’ll be working with: let’s say Apache, MySQL, PHP. Then install some libraries, CuRL and ImageMagick maybe, and finally configure the ability to easily copy files from your machine to the new virtual one, something like Samba, or install an FTP server. Once this is all done, copy the code over, import the database, configure Apache’s virtual host, restart and cross your fingers.

If you’re a bit weird like me then the above is pretty easy to do and secretly quite fun. Indeed, the amount of traffic to one of my more popular blog posts proves that a lot of people have been building themselves development servers from scratch for some time (or at least trying to anyway), whether that’s on virtual or physical hardware.

Or you could use Vagrant. It allows you, or someone else, to specify in plain text how the machine’s virtual hardware should be configured and what should be installed on it. It also makes it insanely easy to get the code on the server. You check out your project, type vagrant up and start work.

Why?

It’s worth labouring the point that Vagrant makes it really easy; I mean look-no-tangle-of-wires-or-using-vim-and-loads-of-annoying-command-line-stuff easy to run a development environment.

That’s all well and good, I hear you say, but there’s a steep learning curve, an overhead to switch. You’re busy and this all sounds great but you need to get on; you’ve got a career to build or a business to run and you don’t have time to learn new stuff right now.

In short, what’s the business case?

The business case involves saved time, a very low barrier to entry and the ability to give the exact same environment to somebody else.

Getting your first development virtual machine running will take minutes, not counting download time. Seriously, use pre-built Vagrant files and provisioners (we’ll touch on this below) and you can start developing immediately.

Once you’ve finished developing you can check in your changes, ask a colleague or freelancer to check them out, and then they run the code on the exact same machine – even if they are on the other side of the world and regardless of whether they are on Windows, Linux or Apple OS X.

The configuration to build the machine isn’t a huge binary disk image that’ll take ages to download from Git; it’s two small text files that can be version controlled too, so you can see any changes made to the config and roll back if needed.

No more ‘It works for me’ reports; no ‘Oh, I was using PHP 5.3.3, not PHP 5.3.11’ – you’re both working on exact same copies of the development environment. With a tested and verified provisioning file you’ll have the confidence that when you brief your next freelancer in to your team there won’t be that painful to and fro of getting the system up and running, where you’re on a Skype call and they are uttering the immortal words, ‘It still doesn’t work’. You know it works because you can run it too.

This portability becomes even more important when you’re working on larger sites and systems. Need a load balancer? Multiple front-end servers and a clustered database back-end? No problem. Add each server into the same Vagrant file and a single command will build all of them. As you’ll know if you work on larger, business critical systems, keeping the operating systems in sync is a real problem: one server with a slightly different library causing sporadic and hard to trace issues is a genuine time black hole. Well, the good news is that you can use the same provisioning files to keep test and production machines in sync using your current build workflow.

Let’s also not forget the most simple use case: a single developer with multiple websites running on a single machine. If that’s you and you switch to using Vagrant-managed virtual machines then the next time you upgrade your operating system or do a fresh install there’s no chance that things will all stop working. The server config is all tucked away in version control with your code. Just pull it down and carry on coding.

OK, got it. Show me already

If you want to try this out you’ll need to install the latest VirtualBox and Vagrant for your platform. If you already have VMware Workstation or another supported virtualisation package installed you can use that instead but you may need to tweak my Vagrant file below. Depending on your operating system, a reboot might also be wise.

Note: the commands below were executed on my MacBook, but should also work on Windows and Linux. If you’re using Windows make sure to run the command prompt as Administrator or it’ll fall over when trying to update the hosts file.

As a quick sanity check let’s just make sure that we have the vagrant command in our path, so fire up a terminal and check the version number:

$ vagrant -v
Vagrant 1.6.5

We’ve one final thing to install and that’s the vagrant-hostsupdater plugin. Once again, in your terminal:

$ vagrant plugin install vagrant-hostsupdater
Installing the 'vagrant-hostsupdater' plugin. This can take a few minutes...
Installed the plugin 'vagrant-hostsupdater (0.0.11)'!

Hopefully that wasn’t too painful for you.

There are two things that you need to manage a virtual machine with Vagrant:


	a Vagrant file: this tells Vagrant what hardware to spin up
	a provisioning file: this tells Vagrant what to do on the machine


To save you copying and pasting I’ve supplied you with a simple example (ZIP) containing both of these. Unzip it somewhere sensible and in your terminal make sure you are inside the Vagrant folder:

$ cd where/you/placed/it/24ways

$ ls -l
-rw-r--r--@  1 bealers  staff  11055  9 Nov 09:16 bealers-24ways.md
-rw-r--r--@  1 bealers  staff  118152 9 Nov 10:08 it-works.png
drwxr-xr-x   5 bealers  staff  170    8 Nov 22:54 vagrant

$ cd vagrant/

$ ls -l
-rw-r--r--@ 1 bealers  staff  1661  8 Nov 21:50 Vagrantfile
-rwxr-xr-x@ 1 bealers  staff  3841  9 Nov 08:00 provision.sh

The Vagrant file tells Vagrant how to configure the virtual hardware of your development machine. Skipping over some of the finer details, here’s what’s in that Vagrant file:

www.vm.box = ""ubuntu/trusty64""  

Use Ubuntu 14.04 for the VM’s OS. Vagrant will only download this once. If another project uses the same OS, Vagrant will use a cached version.

www.vm.hostname = ""bealers-24ways.dev""     

Set the machine’s hostname. If, like us, you’re using the vagrant-hostsupdater plugin, this will also get added to your hosts file, pointing to the virtual machine’s IP address.

www.vm.provider :virtualbox do |vb|
    vb.customize [""modifyvm"", :id, ""--cpus"", ""2"" ]
end

Here’s an example of configuring the virtual machine’s hardware on the fly. In this case we want two virtual processors.

Note: this is specific for the VirtualBox provider, but you could also have a section for VMware or other supported virtualisation software.

www.vm.network ""private_network"", ip: ""192.168.13.37""   

This specifies that we want a private networking link between your computer and the virtual machine. It’s probably best to use a reserved private subnet like 192.168.0.0/16 or 10.0.0.0/8

www.vm.synced_folder ""../"", ""/var/www/24ways"",
        owner: ""www-data"", group: ""www-data""

A particularly handy bit of Vagrant magic. This maps your local 24ways parent folder to /var/www/24ways on the virtual machine. This means the virtual machine already has direct access to your code and so do you. There’s no messy copying or synchronisation – just edit your files and immediately run them on the server.

www.vm.provision :shell, :path => ""provision.sh""

This is where we specify the provisioner, the script that will be executed on the machine.

If you open up the provisioner you’ll see it’s a bash script that does things like:


	install Apache, PHP, MySQL and related libraries
	configure the libraries: set permissions, enable logging
	create a database and grant some access rights
	set up some code for us to develop on; in this case, fire up a vanilla WordPress installation


To get this all up and running you simply need to run Vagrant from within the vagrant folder:

$ vagrant up

You should now get a Matrix-like stream of stuff shooting up the screen. If this is the first time Vagrant has used this particular operating system image – remember we’ve specified the latest version of Ubuntu – it’ll download the disc image and cache it for future reuse. Then all the packages are downloaded and installed and finally all our configuration steps occur incluing the download and configuration of WordPress.

Halfway through proceedings it’s likely that the process will halt at a prompt something like this:

==> www: adding to (/etc/hosts) : 192.168.13.37  bealers-24ways.dev  # VAGRANT: 2dbfbced1b1e79d2a0942728a0a57ece (www) / 899bd80d-4251-4f6f-91a0-d30f2d9918cc
Password:

You need to enter your password to give vagrant sudo rights to add the IP address and hostname mapping to your local hosts file.

Once finished, fire up your browser and go to http://bealers-24ways.dev. You should see a default WordPress installation. The username for wp-admin is admin and the password is 24ways.



If you take a look at your local filesystem the 24ways folder should now look like:

$ cd ../

$ ls -l

-rw-r--r--@  1 bealers  staff    13074  9 Nov 10:14 bealers-24ways.md
drwxr-xr-x  21 bealers  staff      714  9 Nov 10:06 code
drwxr-xr-x   3 bealers  staff      102  9 Nov 10:06 etc
-rw-r--r--@  1 bealers  staff   118152  9 Nov 10:08 it-works.png
drwxr-xr-x   5 bealers  staff      170  9 Nov 10:03 vagrant
-rwxr-xr-x   1 bealers  staff  1315849  9 Nov 10:06 wp-cli

$ cd vagrant/

$ ls -l
-rw-r--r--@ 1 bealers  staff  1661  9 Nov 09:41 Vagrantfile
-rwxr-xr-x@ 1 bealers  staff  3836  9 Nov 10:06 provision.sh

The code folder contains all the WordPress files. You can edit these directly and refresh that page to see your changes instantly.

Staying in the vagrant folder, we’ll now SSH to the machine and have a quick poke around.

$ vagrant ssh
Welcome to Ubuntu 14.04.1 LTS (GNU/Linux 3.13.0-39-generic x86_64)

* Documentation:  https://help.ubuntu.com/

System information as of Sun Nov  9 10:03:38 UTC 2014

System load:  1.35              Processes:           102
Usage of /:   2.7% of 39.34GB   Users logged in:     0
Memory usage: 16%               IP address for eth0: 10.0.2.15
Swap usage:   0%

Graph this data and manage this system at:
https://landscape.canonical.com/

Get cloud support with Ubuntu Advantage Cloud Guest:
http://www.ubuntu.com/business/services/cloud

0 packages can be updated.
0 updates are security updates.

vagrant@bealers-24ways:~$

You’re now logged in as the Vagrant user; if you want to become root this is easy:

vagrant@bealers-24ways:~$ sudo su -
root@bealers-24ways:~# 

Or you could become the webserver user, which is a good idea if you’re editing the web files directly on the server:

root@bealers-24ways:~# su - www-data
www-data@bealers-24ways:~$

www-data’s home directory is /var/www so we should be able to see our magically mapped files:

www-data@bealers-24ways:~$ ls -l
total 4
drwxr-xr-x 1 www-data www-data  306 Nov  9 10:09 24ways
drwxr-xr-x 2 root     root     4096 Nov  9 10:05 html

www-data@bealers-24ways:~$ cd 24ways/

www-data@bealers-24ways:~/24ways$ ls -l
total 1420
-rw-r--r-- 1 www-data www-data   13682 Nov  9 10:19 bealers-24ways.md
drwxr-xr-x 1 www-data www-data     714 Nov  9 10:06 code
drwxr-xr-x 1 www-data www-data     102 Nov  9 10:06 etc
-rw-r--r-- 1 www-data www-data  118152 Nov  9 10:08 it-works.png
drwxr-xr-x 1 www-data www-data     170 Nov  9 10:03 vagrant
-rwxr-xr-x 1 www-data www-data 1315849 Nov  9 10:06 wp-cli

We can also see some of our bespoke configurations:

www-data@bealers-24ways:~/24ways$ cat /etc/php5/mods-available/siftware.ini 
upload_max_filesize = 15M
log_errors = On
display_errors = On
display_startup_errors = On
error_log = /var/log/apache2/php.log
memory_limit = 1024M
date.timezone = Europe/London

www-data@bealers-24ways:~/24ways$ ls -l /etc/apache2/sites-enabled/
total 0
lrwxrwxrwx 1 root root 43 Nov  9 10:06 bealers-24ways.dev.conf -> /var/www/24ways/etc/bealers-24ways.dev.conf

If you want to leave the server, simply type Ctrl+D a few times and you’ll be back where you started.

www-data@bealers-24ways:~/24ways$ logout
root@bealers-24ways:~# logout
vagrant@bealers-24ways:~$ logout
Connection to 127.0.0.1 closed.
$ 

You can now halt the machine:

$ vagrant halt
==> www: Attempting graceful shutdown of VM...
==> www: Removing hosts

Bonus level

The example I’ve provided isn’t very realistic. In the real world I’d expect the Vagrant file and provisioner to be included with the project and for it not to create the directory structure, which should already exist in your project. The same goes for the Apache VirtualHost file. You’ll also probably have a default SQL script to populate the database.

As you work with Vagrant you might start to find bash provisioning to be quite limiting, especially if you are working on larger projects which use more than one server. In that case I would suggest you take a look at Ansible, Puppet or Chef. We use Ansible because we like YAML but they all do the same sort of thing. The main benefit is being able to use the same Vagrant provisioning scripts to also provision test, staging and production environments using your build workflows.

Having to supply a password so the hosts file can be updated gets annoying very quicky so you can give Vagrant sudo rights:

$ sudo visudo

Add these lines to the bottom (Shift+G then i then Ctrl+V then Esc then :wq)

Cmnd_Alias VAGRANT_HOSTS_ADD = /bin/sh -c echo ""*"" >> /etc/hosts
Cmnd_Alias VAGRANT_HOSTS_REMOVE = /usr/bin/sed -i -e /*/ d /etc/hosts
%staff ALL=(root) NOPASSWD: VAGRANT_HOSTS_ADD, VAGRANT_HOSTS_REMOVE

Vagrant caches the operating system images that you download but it’ll download the installed software packages every time. You can get around this by using a plugin like vagrant-cachier or, if you’re really keen, maintain local Apt repositories (or whatever the equivalent is for your server architecture).

At some point you might start getting a large number of virtual machines running on your poor hardware all at the same time, especially if you’re switching between projects a lot and each of those projects use lots of servers. We’re just getting to that stage now, so are considering a medium-term move to a containerised option like Docker, which seems to be maturing now.

If you are keen not to use any command line tools whatsoever and you’re on OS X then you could check out Vagrant Manager as it looks quite shiny.

Finally, there are a huge amount of resources to give you pre-built Vagrant machines from the likes of VVV for Wordpress, something similar for Perch, PuPHPet for generating various configurations, and a long list of pre-built operating systems at VagrantBox.es.

Wrapping up

Hopefully you can now see why it might be worthwhile to add Vagrant to your development workflow. Whether you’re an agency drafting in freelancers or a one-person band running lots of sites on your laptop using MAMP or something similar.

Vagrant makes it easy to launch exact copies of the same machine in a repeatable and version controlled way. The learning curve isn’t too steep and, once configured, you can forget about it and focus on getting your work done.",2014,Darren Beale,darrenbeale,2014-12-05T00:00:00+00:00,https://24ways.org/2014/what-is-vagrant-and-why-should-i-care/,process
40,Don’t Push Through the Pain,"In 2004, I lost my web career. In a single day, it was gone. I was in too much pain to use a keyboard, a Wacom tablet (I couldn’t even click the pen), or a trackball. Switching my mouse to use my left (non-dominant) hand only helped a bit; then that hand went, too. I tried all the easy-to-find equipment out there, except for expensive gizmos with foot pedals. I had tingling in my fingers—which, when I was away from the computer, would rhythmically move as if some other being controlled them. I worried about Parkinson’s because the movements were so dramatic. Pen on paper was painful. Finally, I discovered one day that I couldn’t even turn a doorknob.

The only highlight was that I couldn’t dust, scrub, or vacuum. We were forced to hire someone to come in once a week for an hour to whip through the house. You can imagine my disappointment. 

My injuries had gradually slithered into my life without notice. I’d occasionally have sore elbows, or my wrist might ache for a day, or my shoulders feel tight. But nothing to keyboard home about. That’s the critical bit of news. One day, you’re pretty fine. The next day, you don’t have your job—or any job that requires the use of your hands and wrists. 

I had to walk away from the computer for over four months—and partially for several months more. That’s right: no income. If I hadn’t found a gifted massage therapist, the right book of stretches, the equipment I should have been using all along, and learned how to pay attention to my body—even just a little bit more—I quite possibly wouldn’t be writing this article today. I wouldn’t be writing anything, anywhere. 

Most of us have heard of (and even claimed to have read all of) Mihaly Csikszentmihalyi, author of Flow: The Psychology of Optimal Experience, who describes the state of flow—the place our minds go when we are fully engaged and in our element. This lovely state of highly focused activity is deeply satisfying, often creative, and quite familiar to many of us on the web who just can’t quit until the copy sings or the code is untangled or we get our highest score yet in Angry Birds. Our minds may enter that flow, but too often as our brains take flight, all else recedes. And we leave something very important behind. 

Our bodies. 

My body wasn’t made to make the same minute movements thousands of times a day, most days of the year, for decades, and neither was yours. The wear and tear sneaks up on you, especially if you’re the obsessive perfectionist that we all pretend not to be. Oh? You’re not obsessed? I wasn’t like this all the time, but I remember sitting across from my husband, eating dinner, and I didn’t hear a word he said. I’d left my brain upstairs in my office, where it was wrestling in a death match with the box model or, God help us all, IE 5.2. I was a writer, too, and I was having my first inkling that I was a content strategist. Work was exciting. I could sit up late, in the flow, fingers flying at warp speed. I could sit until those wretched birds outside mocked me with their damn, cheerful “Hurray, it’s morning!” songs. Suddenly, while, say, washing dishes, the one magical phrase that captured the essence of a voice or idea would pop up, and I would have mowed down small animals and toddlers to get to my computer and hammer out that website or article, to capture that thought before it escaped. Note my use of the word hammer. Sound at all familiar? 

But where was my body during my work? Jaw jutting forward to see the screen, feet oddly positioned—and then left in place like chunks of marble—back unsupported, fingers pounding the keys, wrists and arms permanently twisted in unnatural angles that we thought were natural. And clicking. Clicking, clicking, clicking that mouse. Thumbing tiny keyboards on phones. A lethal little gesture for tiny little tendons. Though I was fine from, say 1997 to 2004, by the end of 2004 this behavior culminated in disaster. I had repetitive stress injuries, aka repetitive motion injuries. As the Apple site says, “A brief exposure to these conditions would not cause harm. But a prolonged exposure may, in some people, result in reduced ability to function.” I’ll say. 

I frantically turned to people on lists and forums. “Try a track ball.” Already did that. “Try a tablet.” Worse. One person wrote, “I still come here once in a while and can type a couple sentences, but I’ve permanently got thoracic outlet syndrome and I’ll never work again.” Oh, beauteous web, oh, long-distance friends, farewell.    

The Wrist Bone’s Connected to the Brain Bone

That variation on the old song tells part of the story. Most people (and many of their physicians) believe that tingling fingers and aching wrists MUST be carpel tunnel syndrome. Nope. If your neck juts forward, it tenses and stays tense the entire time you work in that position. Remember how your muscles felt after holding a landline phone with your neck tilted to one side for a long client meeting? Regrettable. Tensing your shoulders because your chair’s not designed properly puts you at risk for thoracic outlet syndrome, a career-killer if ever there was one. The nerves and tendons in your neck and shoulder refer down your arms, and muscles swell around nerves, causing pain and dysfunction. Your elbows have a tendon that is especially vulnerable to repetitive movements (think tennis elbow). Your wrists are performing something akin to a circus act with one thousand shows a day. 

So, all the fine tendons and ligaments in your fingers have problems that may not start at your wrists at all. Though some people truly do have carpal tunnel syndrome, my finger and wrist problems weren’t solved by heavily massaging my fingers (though, that was helpful, too) or my wrists. They were fixed by work on my neck, upper back, shoulders, arms, and elbows. This explains why many people have surgery for carpal tunnel syndrome and just months later say, “What?! How can I possibly have it again? I had an operation!” Well, fellow buckaroo, you may never have had carpel tunnel syndrome. You may have had—or perhaps will have—one long disaster area from your neck to your fingertips. 

How to Crawl Back 

Before trying extreme measures, you may be able to function again even if you feel hopeless. I managed to heal, and so have others, but I’ll always be at risk. 

As Jen Simmons, of The Web Ahead podcast and other projects told me, “It took a long time to injure myself. It took a long time to get back to where I was. My right arm between my elbow and wrist would start aching intermittently. Eventually, my arm even ached at night. I started each day with yesterday’s pain.” Simple measures, used consistently, helped her back. 

1. Massage therapy

I don’t remember what the rest of the world is like, but in Portland, Oregon, we have more than one massage therapy college. (Of course we do.) I saw a former teacher at the most respected school. This is not your “It was all so soothing. Why, I fell asleep!” massage. This is “Holy crap, he’s grinding his elbow into my armpit!“ massage therapy, with the emphasis on therapy. I owe him everything. Make sure you have someone who really knows what they’re doing. Get many referrals. Try a question, “Does my psoas muscle affect my back?” If they can’t answer it, flee. Regularly see the one you choose and after a while, depending on how injured you are, you may be able to taper off. 

2. Change your equipment

You may need to be hands-on with several pieces of equipment before you find the ones that don’t cause more pain. Many companies have restocking fees, charges to ship the equipment you want to return, and other retail atrocities. Always be sure to ask what the return policies are at any company before purchasing.

Mice 

You may have more success than I did with equipment such as the Wacom tablet. Mine came with a pen, and it hurt to repetitively click it. Trackballs are another option but, for many, they are better at prevention than recovery. But let’s get to the really effective stuff. One of the biggest sources of pain is using your mouse. One major reason is that your hand and wrist are in a perpetually unnatural position and you’re also moving your arm quite a bit. Each time you move the mouse, it is placing stress on your neck, shoulders and arms, because you need to lift them slightly in order to move the mouse and you need to angle your wrist. You may also be too injured to use the trackpad all the time, and this mouse, the vertical mouse is a dandy preventative measure, too. Shaking up your patterns is a wise move. I have long fingers, not especially thin, yet the small size works best for me. (They have larger choices available.) What?! A sideways mouse? Yep. All the weight of your hand will be resting on it in the handshake position. Your forearms aren’t constantly twisting over hill and dale. You aren’t using any muscles in your wrist or hand. They are relaxing. You’ll adapt in a day, and oh, oh, what a relief it is. 

Keyboards

I really liked doing business with the people at Kinesis-Ergo. (I’m not affiliated with them in any way.) They have the vertical mouse and a number of keyboards. The one that felt the most natural to me, and, once again, it only takes a day to adapt, is the Freestyle2 for the Mac. They have several options. I kept the keyboard halves attached to each other at first, and then spread them apart a little more. I recommend choosing one that slants and can separate. You can adjust the angle. For a little extra, they’ll make sure it’s all set up and ready to go for you. I’m guessing that some Googling will find you similar equipment, wherever you live. 

Warning: if you use the ergonomic keyboards, you may have fewer USB ports. The laptop will be too far away to see unless you find a satisfactory setup using a stand. This is the perfect excuse for purchasing a humongous display. 

You may not look cool while jetting coast to coast in your skinny jeans and what appears to be the old-time orthopedic shoe version of computing gear. But once you have rested and used many of these suggestions consistently, you may be able to use your laptop or other device in all its lovely sleekness during the trip. 

Other doohickies

The Kinesis site and The Human Solution have a wide selection of ergonomic products: standing desks, ergonomically correct chairs, and, yes, even things with foot pedals. Explore! 

3. Stop clicking, at least for a while

Use keyboard shortcuts, but use them slowly. This is not the time to show off your skillz. You’ll be sort of like a recovering alcoholic, in that you’ll be a recovering repetitive stress survivor for the rest of your life, once you really injure yourself. Always be vigilant. There’s also a bit of software sold by The Human Solution and other places, and it was my salvation. It’s called the McNib for Macs, and the Nib for PCs. (I’ve only used the McNib.) It’s for click-free mousing. I found it tricky to use when writing markup and code, but you may become quite adept at it. A little rectangle pops up on your screen, you mouse over it and choose, let’s say, “Double-click.” Until you change that choice, if you mouse over a link or anything else, it will double-click it for you. All you do is glide your mouse around. Awkward for a day or two, but you’ll pick it up quickly. Though you can use it all day for work, even if you just use this for browsing LOLcats or Gary Vaynerchuk’s YouTube videos, it will help you by giving your fingers a sweet break. 

But here’s the sad news. The developer who invented this died a few years ago. (Yes, I used to speak to him on the phone.) While it is for sale, it isn’t compatible with Mac OS X Lion or anything subsequent. PowerPC strikes again. His site is still up. Demos for use with older software can be downloaded free at his old site, or at The Human Solution. Perhaps an enterprising developer can invent something that would provide this help, without interfering with patents. Rumor has it among ergonomic retailers (yes, I’m like a police dog sniffing my way to a criminal once I head down a trail) that his company was purchased by a company in China, with no update in sight. 

4. Use built-in features

That little microphone icon that comes up alongside the keyboard on your iPhone allows you to speak your message instead of incessantly thumbing it. I believe it works in any program that uses the keyboard. It’s not Siri. She’s for other things, like having a personal relationship with an inanimate object. Apple even has a good section on ergonomics. You think I’m intense about this subject? To improve your repetitive stress, Apple doesn’t want you to use oral contraceptives, alcohol, or tobacco, to which I say, “Have as much sex, bacon, and chocolate as possible to make up for it.” 

Apple’s info even has illustrations of things like a faucet dripping into what is labeled a bucket full of “TRAUMA.” Sounds like upgrading to Yosemite, but I digress.  

5. Take breaks 

If it’s a game or other non-essential activity, take a break for a month. Fine, now that I’ve called games non-essential, I suppose you’ll all unfollow me on Twitter. 

6. Whether you are sore or not, do stretches throughout the day 

This is a big one. Really big. The best book on the subject of repetitive stress injuries is Conquering Carpal Tunnel Syndrome and Other Repetitive Strain Injuries: A Self-Care Program by Sharon J. Butler. Don’t worry, most of it is illustrations. Pretend it’s a graphic novel. 

I’m notorious for never reading instructions, and who on earth reads the introduction of a book, unless they wrote it? I wrote a book a long time ago, and I bet my house, husband, and life savings that my own parents never read the intro. Well, I did read the intro to this book, and you should, too. Stretching correctly, in a way that doesn’t further hurt you, that keeps you flexible if you aren’t injured, that actually heals you, calls for precision. Read and you’ll see. The key is to stretch just until you start to feel the stretch, even if that’s merely a tiny movement. Don’t force anything past that point. Kindly nurse yourself back to health, or nurture your still-healthy body by stretching. Over the following days, weeks, months, you’ll be moving well past that initial stretch point.   

The book is brimming with examples. You only have to pick a few stretches, if this is too much to handle. Do it every single day. I can tell you some of the best ones for me, but it depends on the person. You’ll also discover in Butler’s book that areas that you think are the problem are sometimes actually adjacent to the muscle or tendon that is the source of the problem. Add a few stretches or two for that area, too.  

But please follow the instructions in the introduction. If you overdo it, or perform some other crazy-ass hijinks, as I would be tempted to do, I am not responsible for your outcome. I give you fair warning that I am not a healthcare provider. I’m just telling you as a friend, an untrained one, at that, who has been through this experience. 

7. Follow good habits

Develop habits like drinking lots of water (which helps with lactic acid buildup in muscles), looking away from the computer for twenty seconds every twenty to thirty minutes, eating right, and probably doing everything else your mother told you to do. Maybe this is a good time to bring up flossing your teeth, and going outside to play instead of watching TV. As your mom would say, “It’s a beautiful day outside, what are you kids doing in here?” 

8. Speak instead of writing, if you can 

Amber Simmons, who is very smart and funny, once tweeted in front of the whole world that, “@carywood is a Skype whore.” I was always asking people on Twitter if we could Skype instead of using iChat or exchanging emails. (I prefer the audio version so I don’t have to, you know, do something drastic like comb my hair.) Keyboarding is tough on hands, whether you notice it or not at the time, and when doing rapid-fire back-and-forthing with people, you tend to speed up your typing and not take any breaks. This is a hand-killer. Voice chats have made such a difference for me that I am still a rabid Skype whore. Wait, did I say that out loud? 

Speak your text or emails, using Dragon Dictate or other software. In about 2005, accessibility and user experience design expert, Derek Featherstone, in Canada, and I, at home, chatted over the internet, each of us using a different voice-to-text program. The programs made so many mistakes communicating with each other that we began that sort of endless, tearful laughing that makes you think someone may need to call an ambulance. This type of software has improved quite a bit over the years, thank goodness. Lack of accessibility of any kind isn’t funny to Derek or me or to anyone who can’t use the web without pain. 

9. Watch your position 

For example, if you lift up your arms to use the computer, or stare down at your laptop, you’ll need to rearrange your equipment. The internet has a lot of information about ideal ergonomic work areas. Please use a keyboard drawer. Be sure to measure the height carefully so that even a tented keyboard, like the one I recommend, will fit. I also recommend getting the version of the Freestyle with palm supports. Just these two measures did much to help both Jen Simmons and me. 

10. If you need to take anti-inflammatories, stop working

If you are all drugged up on ibuprofen, and pounding and clicking like mad, your body will not know when you are tired or injuring yourself. I don’t recommend taking these while using your computing devices. Perhaps just take it at night, though I’m not a fan of that category of medications. Check with your healthcare provider. At least ibuprofen is an anti-inflammatory, which may help you. In contrast, acetaminophen (paracetamol) only makes your body think it’s not in pain. Ice is great, as is switching back and forth between ice and heat. But again, if you need ice and ibuprofen you really need to take a major break. 

11. Don’t forget the rest of your body

I’ve zeroed in on my personal area of knowledge and experience, but you may be setting yourself up for problems in other areas of your body. There’s what is known to bad writers as “a veritable cornucopia” of information on the web about how to help the rest of your body. A wee bit of research on the web and you’ll discover simple exercises and stretches for the rest of your potential catastrophic areas: your upper back, your lower back, your legs, ankles, and eyes. Do gentle stretches, three or four times a day, rather than powering your way through. Ease into new equipment such as standing desks. Stretch those newly challenged areas until your body adapts. Pay attention to your body, even though I too often forget mine. 

12. Remember the children

Kids are using equipment to play highly addictive games or to explore amazing software, and if these call for repetitive motions, children are being set up for future injuries. They’ll grab hold of something, as parents out there know, and play it 3,742 times. That afternoon. Perhaps by the time they are adults, everything will just be holograms and mind-reading, but adult fingers and hands are used for most things in life, not just computing devices and phones with keyboards sized for baby chipmunks. 

I’ll be watching you

Quickly now, while I (possibly) have your attention. Don’t move a muscle. Is your neck tense? Are you unconsciously lifting your shoulders up? How long since you stopped staring at the screen? How bright is your screen? Are you slumping (c’mon now, ‘fess up) and inviting sciatica problems? Do you have to turn your hands at an angle relative to your wrist in order to type? Uh-oh. That’s a bad one. Your hands, wrists, and forearms should be one straight line while keyboarding. Future you is begging you to change your ways. Don’t let your #ThrowbackThursday in 2020 say, “Here’s a photo from when I used to be able to do so many wonderful things that I can’t do now.” And, whatever you do, don’t try for even a nanosecond to push through the pain, or the next thing you know, you’ll be an unpaid extra in The Expendables 7.",2014,Carolyn Wood,carolynwood,2014-12-06T00:00:00+00:00,https://24ways.org/2014/dont-push-through-the-pain/,business
34,Collaborative Responsive Design Workflows,"Much has been written about workflow and designer-developer collaboration in web design, but many teams still struggle with this issue; either with how to adapt their internal workflow, or how to communicate the need for best practices like mobile first and progressive enhancement to their teams and clients. Christmas seems like a good time to have another look at what doesn’t work between us and how we can improve matters.

Why is it so difficult?

We’re still beginning to understand responsive design workflows, acknowledging the need to move away from static design tools and towards best practices in development. It’s not that we don’t want to change – so why is it so difficult?

Changing the way we do something that has become routine is always problematic, even with small things, and the changes today’s web environment requires from web design and development teams are anything but small.

Although developers also have a host of new skills to learn and things to consider, designers are probably the ones pushed furthest out of their comfort zones: as well as graphic design, a web designer today also needs an understanding of interaction design and ergonomics, because more and more websites are becoming tools rather than pages meant to be read like a book or magazine. In addition to that there are thousands of different devices and screen sizes on the market today that layout and interactions need to work on.

These aspects make it impossible to design in a static design tool, so beyond having to learn about new aspects of design, the designer has to either learn how to code or learn to work with a responsive design tool.

Why do it

That alone is enough to leave anyone overwhelmed, as learning a new skill takes time and slows you down in a project – and on most projects time is in short supply. Yet we have to make time or fall behind in the industry as others pitch better, interactive designs. For an efficient workflow, both designers and developers must familiarise themselves with new tools and techniques.

A designer has to be able to play with ideas, make small adjustments here and there, look at the result, go back to the settings and make further adjustments, and so on. You can only realistically do that if you are able to play with all the elements of a design, including interactivity, accessibility and responsiveness.

Figuring out the right breakpoints in a layout is one of the foremost reasons for designing in a responsive design tool. Even if you create layouts for three viewport sizes (i.e. smartphone, tablet and the most common desktop size), you’d only cover around 30% of visitors and you might miss problems like line breaks and padding at other viewport sizes.

Another advantage is consistency. In static design tools changes will not be applied across all your other layouts. A developer referring back to last week’s comps might work with outdated metrics. Furthermore, you cannot easily test what impact changes might have on previously designed areas. In a dynamic design tool such changes will be applied to the entire design and allow you to test things in site areas you had already finished.

No static design tool allows you to do this, and having somebody else produce a mockup from your static designs or wireframes will duplicate work and is inefficient.

How to do it

When working in a responsive design tool rather than in the browser, there is still the question of how and when to communicate with the developer. I have found that working with Sass in combination with a visual style guide is very efficient, but it does need careful planning: fundamental metrics for padding, margins and font sizes, but also design elements like sliders, forms, tabs, buttons and navigational elements, should be defined at the beginning of a project and used consistently across the site. Working with a grid can help you develop a consistent design language across your site.

Create a visual style guide that shows what the elements look like and how they behave across different screen sizes – and when interacted with. Put all metrics on paddings, margins, breakpoints, widths, colours and so on in a text document, ideally with names that your developer can use as Sass variables in the CSS. For example:

$padding-default-vertical: 1.5em;

Developers, too, need an efficient workflow to keep code maintainable and speed up the time needed for more complex interactions with an eye on accessibility and performance. CSS preprocessors like Sass allow you to work with variables and mixins for default rules, as well as style sheet partials for different site areas or design elements. Create your own boilerplate to use for your projects and then update your variables with the information from your designer for each individual project.

How to get buy-in

One obstacle when implementing responsive design, accessibility and content strategy is the logistics of learning new skills and iterating on your workflow. Another is how to sell it. You might expect everyone on a project (including the client) to want to design and develop the best website possible: ultimately, a great site will lead to more conversions. However, we often hear that people find it difficult to convince their teammates, bosses or clients to implement best practices.

Why is that? Well, I believe a lot of it is down to how we sell it. You will have experienced this yourself: some people you trust to know what they are talking about, and others you don’t. Think about why you trust that first person but don’t buy what the other one is telling you. It is likely because person A has a self-assured, calm and assertive demeanour, while person B seems insecure and apologetic. To sell our ideas, we need to become person A! For a timid designer or developer suffering from imposter syndrome (like many of us do in this industry) that is a difficult task. So how can we become more confident in selling our expertise?

Write

We need to become experts. And I mean not just in writing great code or coming up with beautiful designs but at explaining why we’re doing what we’re doing. Why do you code this way or that? Why is this the best layout? Why does a website have to be accessible and responsive? Write about it. Putting your thoughts down on paper or screen is a really efficient way of getting your head around a topic and learning to make a case for something. You may even find that you come up with new ideas as you are writing, so you’ll become a better designer or developer along the way.

Talk

Then, talk about it. Start out in front of your team, then do a lightning talk at a web event near you, then a longer talk or workshop. Having to talk about a topic is going to help you put into spoken words the argument that you’ve previously put together in writing. Writing comes more easily when you’re starting out but we use a different register when writing than talking and you need to learn how to speak your case. Do the talk a couple of times and after each talk make adjustments where you found it didn’t work well. By this time, you are more than ready to make your case to the client. In fact, you’ve been ready since that first talk in front of your colleagues ;)

Pitch

Pitches used to be based on a presentation of static layouts for for three to five typical pages and three different designs. But if we want to sell interactivity, structure, usability, accessibility and responsiveness, we need to demonstrate these things and I believe that it can only do us good. I have seen a few pitches sitting in the client’s chair and static layouts are always sort of dull. What makes a website a website is the fact that I can interact with it and smooth interactions or animations add that extra sparkle.

I can’t claim personal experience for this one but I’d be bold and go for only one design. One demo page matching the client’s corporate design but not any specific page for the final site. Include design elements like navigation, photography, typefaces, article layout (with real content), sliders, tabs, accordions, buttons, forms, tables (yes, tables) – everything you would include in a style tiles document, only interactive. Demonstrate how the elements behave when clicked, hovered and touched, and how they change across different screen sizes. You may even want to demonstrate accessibility features like tabbed navigation and screen reader use.

Obviously, there are many approaches that will work in different situations but don’t give up on finding a process that works for you and that ultimately allows you to build delightful, accessible, responsive user experiences for the web. Make time to try new tools and techniques and don’t just work on them on the side – start using them on an actual project. It is only when we use a tool or process in the real world that we become true experts. Remember your driving lessons: once the instructor had explained how to operate the car, you were sent to practise driving on the road in actual traffic!",2014,Sibylle Weber,sibylleweber,2014-12-07T00:00:00+00:00,https://24ways.org/2014/collaborative-responsive-design-workflows/,process
38,"Websites of Christmas Past, Present and Future","The websites of Christmas past

The first website was created at CERN. It was launched on 20 December 1990 (just in time for Christmas!), and it still works today, after twenty-four years. Isn’t that incredible?!

Why does this website still work after all this time? I can think of a few reasons.

First, the authors of this document chose HTML. Of course they couldn’t have known back then the extent to which we would be creating documents in HTML, but HTML always had a lot going for it. It’s built on top of plain text, which means it can be opened in any text editor, and it’s pretty readable, even without any parsing.

Despite the fact that HTML has changed quite a lot over the past twenty-four years, extensions to the specification have always been implemented in a backwards-compatible manner. Reading through the 1992 W3C document HTML Tags, you’ll see just how it has evolved. We still have h1 – h6 elements, but I’d not heard of the <plaintext> element before. Despite being deprecated since HTML2, it still works in several browsers. You can see it in action on my website.

As well as being written in HTML, there is no run-time compilation of code; the first website simply consists of HTML files transmitted over the web. Due to its lack of complexity, it stood a good chance of surviving in the turbulent World Wide Web.

That’s all well and good for a simple, static website. But websites created today are increasingly interactive. Many require a login and provide experiences that are tailored to the individual user. This type of dynamic website requires code to be executed somewhere.

Traditionally, dynamic websites would execute such code on the server, and transmit a simple HTML file to the user. As far as the browser was concerned, this wasn’t much different from the first website, as the additional complexity all happened before the document was sent to the browser.

Doing it all in the browser

In 2003, the first single page interface was created at slashdotslash.com. A single page interface or single page app is a website where the page is created in the browser via JavaScript. The benefit of this technique is that, after the initial page load, subsequent interactions can happen instantly, or very quickly, as they all happen in the browser.

When software runs on the client rather than the server, it is often referred to as a fat client. This means that the bulk of the processing happens on the client rather than the server (which can now be thin).

A fat client is preferred over a thin client because:


	It takes some processing requirements away from the server, thereby reducing the cost of servers (a thin server requires cheaper, or fewer servers).
	They can often continue working offline, provided no server communication is required to complete tasks after initial load.
	The latency of internet communications is bypassed after initial load, as interactions can appear near instantaneous when compared to waiting for a response from the server.


But there are also some big downsides, and these are often overlooked:


	They can’t work without JavaScript. Obviously JavaScript is a requirement for any client-side code execution. And as the UK Government Digital Service discovered, 1.1% of their visitors did not receive JavaScript enhancements. Of that 1.1%, 81% had JavaScript enabled, but their browsers failed to execute it (possibly due to dropping the internet connection). If you care about 1.1% of your visitors, you should care about the non-JavaScript experience for your website.
	The browser needs to do all the processing. This means that the hardware it runs on needs to be fast. It also means that we require all clients to have largely the same capabilities and browser APIs.
	The initial payload is often much larger, and nothing will be rendered for the user until this payload has been fully downloaded and executed. If the connection drops at any point, or the code fails to execute owing to a bug, we’re left with the non-JavaScript experience.
	They are not easily indexed as every crawler now needs to run JavaScript just to receive the content of the website.


These are not merely edge case issues to shirk off. The first three issues will affect some of your visitors; the fourth affects everyone, including you.

What problem are we trying to solve?

So what can be done to address these issues? Whereas fat clients solve some inherent issues with the web, they seem to create as many problems. When attempting to resolve any issue, it’s always good to try to uncover the original problem and work forwards from there. One of the best ways to frame a problem is as a user story. A user story considers the who, what and why of a need. Here’s a template:


	As a {who} I want {what} so that {why}


I haven’t got a specific project in mind, so let’s refer to the who as user. Here’s one that could explain the use of thick clients.


	As a user I want the site to respond to my actions quickly so that I get immediate feedback when I do something.


This user story could probably apply to a great number of websites, but so could this:


	As a user I want to get to the content quickly, so that I don’t have to wait too long to find out what the site is all about or get the content I need.


A better solution

How can we balance both these user needs? How can we have a website that loads fast, and also reacts fast? The solution is to have a thick server, that serves the complete document, and then a thick client, that manages subsequent actions and replaces parts of the page. What we’re talking about here is simply progressive enhancement, but from the user’s perspective.

The initial payload contains the entire document. At this point, all interactions would happen in a traditional way using links or form elements. Then, once we’ve downloaded the JavaScript (asynchronously, after load) we can enhance the experience with JavaScript interactions. If for whatever reason our JavaScript fails to download or execute, it’s no biggie – we’ve already got a fully functioning website. If an API that we need isn’t available in this browser, it’s not a problem. We just fall back to the basic experience.

This second point, of having some minimum requirement for an enhanced experience, is often referred to as cutting the mustard, first used in this sense by the BBC News team. Essentially it’s an if statement like this:

if('querySelector' in document
 && 'localStorage' in window
 && 'addEventListener' in window) {
 // bootstrap the JavaScript application
 }

This code states that the browser must support the following methods before downloading and executing the JavaScript:


	document.querySelector (can it find elements by CSS selectors)
	window.localStorage (can it store strings)
	window.addEventListener (can it bind to events in a standards-compliant way)


These three properties are what the BBC News team decided to test for, as they are present in their website’s JavaScript. Each website will have its own requirements. The last method, window.addEventListener is in interesting one. Although it’s simple to bind to events on IE8 and earlier, these browsers have very inconsistent support for standards. Making any JavaScript-heavy website work on IE8 and earlier is a painful exercise, and comes at a cost to all users on other browsers, as they’ll download unnecessary code to patch support for IE.

 JavaScript API support by browser.

I discovered that IE8 supports 12% of the current JavaScript APIs, while IE9 supports 16%, and IE10 51%. It seems, then, that IE10 could be the earliest version of IE that I’d like to develop JavaScript for. That doesn’t mean that users on browsers earlier than 10 can’t use the website. On the contrary, they get the core experience, and because it’s just HTML and CSS, it’s much more likely to be bug-free, and could even provide a better experience than trying to run JavaScript in their browser. They receive the thin client experience.

By reducing the number of platforms that our enhanced JavaScript version supports, we can better focus our efforts on those platforms and offer an even greater experience to those users. But we can only do that if we use progressive enhancement. Otherwise our website would be completely broken for all other users.

So what we have is a thick server, capable of serving the entire website to our users, complete with all core functionality needed for our users to complete their tasks; and we have a thick client on supported browsers, which can bring an even greater experience to those users.

This is all transparent to users. They may notice that the website seems snappier on the new iPhone they received for Christmas than on the Windows 7 machine they got five years ago, but then they probably expected it to be faster on their iPhone anyway.

Isn’t this just more work?

It’s true that making a thick server and a thick client is more work than just making one or the other. But there are some big advantages:


	The website works for everyone.
	You can decide when users get the enhanced experience.
	You can enhance features in an iterative (or agile) manner.
	When the website breaks, it doesn’t break down.
	The more you practise this approach, the quicker you will become.


The websites of Christmas present

The best way to discover websites using this technique of progressive enhancement is to disable JavaScript and see if the website breaks. I use the Web Developer extension, which is available for Chrome and Firefox. It lets me quickly disable JavaScript.

 Web Developer extension.

24 ways works with and without JavaScript. Try using the menu icon to view the navigation. Without JavaScript, it’s a jump link to the bottom of the page, but with JavaScript, the menu slides in from the right.

 24 ways navigation with JavaScript disabled.

 24 ways navigation with working JavaScript.

Google search will also work without JavaScript. You won’t get instant search results or any prerendering, because those are enhancements.

For a more app-like example, try using Twitter. Without JavaScript, it still works, and looks nearly identical. But when you load JavaScript, links open in modal windows and all pages are navigated much quicker, as only the content that has changed is loaded. You can read about how they achieved this in Twitter’s blog posts Improving performance on twitter.com and Implementing pushState for twitter.com.

Unfortunately Facebook doesn’t use progressive enhancement, which not only means that the website doesn’t work without JavaScript, but it takes longer to load. I tested it on WebPagetest and if you compare the load times of Twitter and Facebook, you’ll notice that, despite putting similar content on the page, Facebook takes two and a half times longer to render the core content on the page.

 Facebook takes two and a half times longer to load than Twitter.

Websites of Christmas yet to come

Every project is different, and making a website that enjoys a long life, or serves a larger number of users may or may not be a high priority. But I hope I’ve convinced you that it certainly is possible to look to the past and future simultaneously, and that there can be significant advantages to doing so.",2014,Josh Emerson,joshemerson,2014-12-08T00:00:00+00:00,https://24ways.org/2014/websites-of-christmas-past-present-and-future/,code
46,Responsive Enhancement,"24 ways has been going strong for ten years. That’s an aeon in internet timescales. Just think of all the changes we’ve seen in that time: the rise of Ajax, the explosion of mobile devices, the unrecognisably changed landscape of front-end tooling.

Tools and technologies come and go, but one thing has remained constant for me over the past decade: progressive enhancement.

Progressive enhancement isn’t a technology. It’s more like a way of thinking. Instead of thinking about the specifics of how a finished website might look, progressive enhancement encourages you to think about the fundamental meaning of what the website is providing. So instead of thinking of a website in terms of its ideal state in a modern browser on a nice widescreen device, progressive enhancement allows you to think about the core functionality in a more abstract way.

Once you’ve figured out what the core functionality is – adding an item to a shopping cart, posting a message, sharing a photo – then you can enable that functionality in the simplest possible way. That usually means starting with good old-fashioned HTML. Links and forms are often all you need. Then, once you have the core functionality working in a basic way, you can start to enhance to make a progressively better experience for more modern browsers.

The advantage of working this way isn’t just that your site will work in older browsers (albeit in a rudimentary way). It also ensures that if anything goes wrong in a modern browser, it won’t be catastrophic.

There’s a common misconception that progressive enhancement means that you’ll spend your time dealing with older browsers, but in fact the opposite is true. Putting the basic functionality into place doesn’t take very long at all. And once you’ve done that, you’re free to spend all your time experimenting with the latest and greatest browser technologies, secure in the knowledge that even if they aren’t universally supported yet, that’s OK: you’ve already got your fallback in place.

The key to thinking about web development this way is realising that there isn’t one final interface – there could be many, slightly different interfaces depending on the properties and capabilities of any particular user agent at any particular moment. And that’s OK. Websites do not need to look the same in every browser.

Once you truly accept that, it’s an immensely liberating idea. Instead of spending your time trying to make websites look the same in wildly varying browsers, you can spend your time making sure that the core functionality of what you build works everywhere, while providing the best possible experience for more capable browsers.

Allow me to demonstrate with a simple example: navigation.

Step one: core functionality

Let’s say we have a straightforward website about the twelve days of Christmas, with a page for each day. The core functionality is pretty clear:


	To read about any particular day.
	To browse from day to day.


The first is easily satisfied by marking up the text with headings, paragraphs and all the usual structural HTML elements. The second is satisfied by providing a list of good ol’ hyperlinks.

Now where’s the best place to position this navigation list? Personally, I’m a big fan of the jump-to-footer pattern. This puts the content first and the navigation second. At the top of the page there’s a link with an href attribute pointing to the fragment identifier for the navigation.

<body>
  <main role=""main"" id=""top"">
    <a href=""#menu"" class=""control"">Menu</a>
    ...
  </main>
  <nav role=""navigation"" id=""menu"">
    ...
    <a href=""#top"" class=""control"">Dismiss</a>
  </nav>
</body>

See the footer-anchor pattern in action.

Because it’s nothing more than a hyperlink, this works in just about every browser since the dawn of the web. Following hyperlinks is what web browsers were made to do (hence the name).

Step two: layout as an enhancement

The footer-anchor pattern is a particularly neat solution on small-screen devices, like mobile phones. Once more screen real estate is available, I can use the magic of CSS to reposition the navigation above the content. I could use position: absolute, flexbox or, in this case, display: table.

@media all and (min-width: 35em) {
  .control {
    display: none;
  }
  body {
    display: table;
  }
  [role=""navigation""] {
    display: table-caption;
    columns: 6 15em;
  }
}

See the styles for wider screens in action

Step three: enhance!

Right. At this point I’m providing core functionality to everyone, and I’ve got nice responsive styles for wider screens. I could stop here, but the real advantage of progressive enhancement is that I don’t have to. From here on, I can go crazy adding all sorts of fancy enhancements for modern browsers, without having to worry about providing a fallback for older browsers – the fallback is already in place.

What I’d really like is to provide a swish off-canvas pattern for small-screen devices. Here’s my plan:


	Position the navigation under the main content.
	Listen out for the .control links being activated and intercept that action.
	When those links are activated, toggle a class of .active on the body.
	If the .active class exists, slide the content out to reveal the navigation.


Here’s the CSS for positioning the content and navigation:

@media all and (max-width: 35em) {
  [role=""main""] {
    transition: all .25s;
    width: 100%;
    position: absolute;
    z-index: 2;
    top: 0;
    right: 0;
  }
  [role=""navigation""] {
    width: 75%;
    position: absolute;
    z-index: 1;
    top: 0;
    right: 0;
  }
  .active [role=""main""] {
    transform: translateX(-75%);
  }
}

In my JavaScript, I’m going to listen out for any clicks on the .control links and toggle the .active class on the body accordingly:

(function (win, doc) {
  'use strict';
  var linkclass = 'control',
    activeclass = 'active',
    toggleClassName = function (element, toggleClass) {
      var reg = new RegExp('(s|^)' + toggleClass + '(s|$)');
      if (!element.className.match(reg)) {
        element.className += ' ' + toggleClass;
      } else {
        element.className = element.className.replace(reg, '');
      }
    },
    navListener = function (ev) {
      ev = ev || win.event;
      var target = ev.target || ev.srcElement;
      if (target.className.indexOf(linkclass) !== -1) {
        ev.preventDefault();
        toggleClassName(doc.body, activeclass);
      }
    };
  doc.addEventListener('click', navListener, false);
}(this, this.document));

I’m all set, right? Not so fast!

Cutting the mustard

I’ve made the assumption that addEventListener will be available in my JavaScript. That isn’t a safe assumption. That’s because JavaScript – unlike HTML or CSS – isn’t fault-tolerant. If you use an HTML element or attribute that a browser doesn’t understand, or if you use a CSS selector, property or value that a browser doesn’t understand, it’s no big deal. The browser will just ignore what it doesn’t understand: it won’t throw an error, and it won’t stop parsing the file.

JavaScript is different. If you make an error in your JavaScript, or use a JavaScript method or property that a browser doesn’t recognise, that browser will throw an error, and it will stop parsing the file. That’s why it’s important to test for features before using them in JavaScript. That’s also why it isn’t safe to rely on JavaScript for core functionality.

In my case, I need to test for the existence of addEventListener:

(function (win, doc) {
  if (!win.addEventListener) {
    return;
  }
  ...
}(this, this.document));

The good folk over at the BBC call this kind of feature test cutting the mustard. If a browser passes the test, it cuts the mustard, and so it gets the enhancements. If a browser doesn’t cut the mustard, it doesn’t get the enhancements. And that’s fine because, remember, websites don’t need to look the same in every browser.

I want to make sure that my off-canvas styles are only going to apply to mustard-cutting browsers. I’m going to use JavaScript to add a class of .cutsthemustard to the document:

(function (win, doc) {
  if (!win.addEventListener) {
    return;
  }
  ...
  var enhanceclass = 'cutsthemustard';
  doc.documentElement.className += ' ' + enhanceclass;
}(this, this.document));

Now I can use the existence of that class name to adjust my CSS:

@media all and (max-width: 35em) {
  .cutsthemustard [role=""main""] {
    transition: all .25s;
    width: 100%;
    position: absolute;
    z-index: 2;
    top: 0;
    right: 0;
  }
  .cutsthemustard [role=""navigation""] {
    width: 75%;
    position: absolute;
    z-index: 1;
    top: 0;
    right: 0;
  }
  .cutsthemustard .active [role=""main""] {
    transform: translateX(-75%);
  }
}

See the enhanced mustard-cutting off-canvas navigation. Remember, this only applies to small screens so you might have to squish your browser window.

Enhance all the things!

This was a relatively simple example, but it illustrates the thinking behind progressive enhancement: once you’re providing the core functionality to everyone, you’re free to go crazy with all the latest enhancements for modern browsers.

Progressive enhancement doesn’t mean you have to provide all the same functionality to everyone – quite the opposite. That’s why it’s key to figure out early on what the core functionality is, and make sure that it can be provided with the most basic technology. But from that point on, you’re free to add many more features that aren’t mission-critical. You should reward more capable browsers by giving them more of those features, such as animation in CSS, geolocation in JavaScript, and new input types in HTML.

Like I said, progressive enhancement isn’t a technology. It’s a way of thinking. Once you start thinking this way, you’ll be prepared for whatever the next ten years throws at us.",2014,Jeremy Keith,jeremykeith,2014-12-09T00:00:00+00:00,https://24ways.org/2014/responsive-enhancement/,code
30,"Making Sites More Responsive, Responsibly","With digital projects we’re used to shifting our thinking to align with our target audience. We may undertake research, create personas, identify key tasks, or observe usage patterns, with our findings helping to refine our ongoing creations. A product’s overall experience can make or break its success, and when it comes to defining these experiences our development choices play a huge role alongside more traditional user-focused activities.

The popularisation of responsive web design is a great example of how we are able to shape the web’s direction through using technology to provide better experiences. If we think back to the move from table-based layouts to CSS, initially our clients often didn’t know or care about the difference in these approaches, but we did. Responsive design was similar in this respect – momentum grew through the web industry choosing to use an approach that we felt would give a better experience, and which was more future-friendly. 

We tend to think of responsive design as a means of displaying content appropriately across a range of devices, but the technology and our implementation of it can facilitate much more. A responsive layout not only helps your content work when the newest smartphone comes out, but it also ensures your layout suitably adapts if a visually impaired user drastically changes the size of the text.

 The 24 ways site at 400% on a Retina MacBook Pro displays a layout more typically used for small screens.

When we think more broadly, we realise that our technical choices and approaches to implementation can have knock-on effects for the greater good, and beyond our initial target audiences. We can make our experiences more responsive to people’s needs, enhancing their usability and accessibility along the way.

Being responsibly responsive

Of course, when we think about being more responsive, there’s a fine line between creating useful functionality and becoming intrusive and overly complex. In the excellent Responsible Responsive Design, Scott Jehl states that:


A responsible responsive design equally considers the following throughout a project:

Usability: The way a website’s user interface is presented to the user, and how that UI responds to browsing conditions and user interactions.
Access: The ability for users of all devices, browsers, and assistive technologies to access and understand a site’s features and content.
Sustainability: The ability for the technology driving a site or application to work for devices that exist today and to continue to be usable and accessible to users, devices, and browsers in the future.
Performance: The speed at which a site’s features and content are perceived to be delivered to the user and the efficiency with which they operate within the user interface.



Scott’s book covers these ideas in a lot more detail than I’ll be able to here (put it on your Christmas list if it’s not there already), but for now let’s think a bit more about our roles as digital creators and the power this gives us.

Our choices around technology and the decisions we have to make can be extremely wide-ranging. Solutions will vary hugely depending on the needs of each project, though we can further explore the concept of making our creations more responsive through the use of humble web technologies.

The power of the web

We all know that under the HTML5 umbrella are some great new capabilities, including a number of JavaScript APIs such as geolocation, web audio, the file API and many more. We often use these to enhance the functionality of our sites and apps, to add in new features, or to facilitate device-specific interactions.

You’ll have seen articles with flashy titles such as “Top 5 JavaScript APIs You’ve Never Heard Of!”, which you’ll probably read, think “That’s quite cool”, yet never use in any real work.

There is great potential for technologies like these to be misused, but there are also great prospects for them to be used well to enhance experiences. Let’s have a look at a few examples you may not have considered.

Offline first

When we make websites, many of us follow a process which involves user stories – standardised snippets of context explaining who needs what, and why.

“As a student I want to pay online for my course so I don’t have to visit the college in person.”

“As a retailer I want to generate unique product codes so I can manage my stock.”

We very often focus heavily on what needs doing, but may not consider carefully how it will be done. As in Scott’s list, accessibility is extremely important, not only in terms of providing a great experience to users of assistive technologies, but also to make your creation more accessible in the general sense – including under different conditions.

Offline first is yet another ‘first’ methodology (my personal favourite being ‘tea first’), which encourages us to develop so that connectivity itself is an enhancement – letting users continue with tasks even when they’re offline. Despite the rapid growth in public Wi-Fi, if we consider data costs and connectivity in developing countries, our travel habits with planes, underground trains and roaming (or simply if you live in the UK’s signal-barren East Anglian wilderness as I do), then you’ll realise that connectivity isn’t as ubiquitous as our internet-addled brains would make us believe. Take a scenario that I’m sure we’re all familiar with – the digital conference. Your venue may be in a city served by high-speed networks, but after overloading capacity with a full house of hashtag-hungry attendees, each carrying several devices, then everyone’s likely to be offline after all. Wouldn’t it be better if we could do something like this instead?


	Someone visits our conference website.
	On this initial run, some assets may be cached for future use: the conference schedule, the site’s CSS, photos of the speakers.
	When the attendee revisits the site on the day, the page shell loads up from the cache.
	If we have cached content (our session timetable, speaker photos or anything else), we can load it directly from the cache. We might then try to update this, or get some new content from the internet, but the conference attendee already has a base experience to use.
	If we don’t have something cached already, then we can try grabbing it online.
	If for any reason our requests for new content fail (we’re offline), then we can display a pre-cached error message from the initial load, perhaps providing our users with alternative suggestions from what is cached.


There are a number of ways we can make something like this, including using the application cache (AppCache) if you’re that way inclined. However, you may want to look into service workers instead. There are also some great resources on Offline First! if you’d like to find out more about this.

Building in offline functionality isn’t necessarily about starting offline first, and it’s also perfectly possible to retrofit sites and apps to catch offline scenarios, but this kind of graceful degradation can end up being more complex than if we’d considered it from the start. By treating connectivity as an enhancement, we can improve the experience and provide better performance than we can when waiting to counter failures. Our websites can respond to connectivity and usage scenarios, on top of adapting how we present our content. Thinking in this way can enhance each point in Scott’s criteria.

As I mentioned, this isn’t necessarily the kind of development choice that our clients will ask us for, but it’s one we may decide is simply the right way to build based on our project, enhancing the experience we provide to people, and making it more responsive to their situation.

Even more accessible

We’ve looked at accessibility in terms of broadening when we can interact with a website, but what about how? Our user stories and personas are often of limited use. We refer in very general terms to students, retailers, and sometimes just users. What if we have a student whose needs are very different from another student? Can we make our sites even more usable and accessible through our development choices?

Again using JavaScript to illustrate this concept, we can do a lot more with the ways people interact with our websites, and with the feedback we provide, than simply accepting keyboard, mouse and touch inputs and displaying output on a screen.

Input

Ambient light detection is one of those features that looks great in simple demos, but which we struggle to put to practical use. It’s not new – many satnav systems automatically change the contrast for driving at night or in tunnels, and our laptops may alter the screen brightness or keyboard backlighting to better adapt to our surroundings. Using web technologies we can adapt our presentation to be better suited to ambient light levels.

If our device has an appropriate light sensor and runs a browser that supports the API, we can grab the ambient light in units using ambient light events, in JavaScript. We may then change our presentation based on different bandings, perhaps like this:

window.addEventListener('devicelight', function(e) {
    var lux = e.value;

    if (lux < 50) {
        //Change things for dim light
    }
    if (lux >= 50 && lux <= 10000) {
        //Change things for normal light
    }
    if (lux > 10000) {
        //Change things for bright light
    }
});

Live demo (requires light sensor and supported browser).

Soon we may also be able to do such detection through CSS, with light-level being cited in the Media Queries Level 4 specification. If that becomes the case, it’ll probably look something like this:

@media (light-level: dim) {
  /*Change things for dim light*/
}

@media (light-level: normal) {
  /*Change things for normal light*/
}

@media (light-level: washed) {
  /*Change things for bright light*/
}

While we may be quick to dismiss this kind of detection as being a gimmick, it’s important to consider that apps such as Light Detector, listed on Apple’s accessibility page, provide important context around exactly this functionality.


	“If you are blind, Light Detector helps you to be more independent in many daily activities. At home, point your iPhone towards the ceiling to understand where the light fixtures are and whether they are switched on. In a room, move the device along the wall to check if there is a window and where it is. You can find out whether the shades are drawn by moving the device up and down.”

	everywaretechnologies.com/apps/lightdetector


Input can be about so much more than what we enter through keyboards. Both an ever increasing amount of available sensors and more APIs being supported by the major browsers will allow us to cater for more scenarios and respond to them accordingly. This can be as complex or simple as you need; for instance, while x-webkit-speech has been deprecated, the web speech API is available for a number of browsers, and research into sign language detection is also being performed by organisations such as Microsoft.

Output

Web technologies give us some great enhancements around input, allowing us to adapt our experiences accordingly. They also provide us with some nice ways to provide feedback to users.

When we play video games, many of our modern consoles come with the ability to have rumble effects on our controller pads. These are a great example of an enhancement, as they provide a level of feedback that is entirely optional, but which can give a great deal of extra information to the player in the right circumstances, and broaden the scope of our comprehension beyond what we’re seeing and hearing.

Haptic feedback is possible on the web as well. We could use this in any number of responsible applications, such as alerting a user to changes or using different patterns as a communication mechanism. If you find yourself in a pickle, here’s how to print out SOS in Morse code through the vibration API. The following code indicates the length of vibration in milliseconds, interspersed by pauses in milliseconds.

navigator.vibrate([100, 300, 100, 300, 100, 300, 600, 300, 600, 300, 600, 300, 100, 300, 100, 300, 100]);

Live demo (requires supported browser)

With great power…

What you’ve no doubt come to realise by now is that these are just more examples of progressive enhancement, whose inclusion will provide a better experience if the capabilities are available, but which we should not rely on. This idea isn’t new, but the most important thing to remember, and what I would like you to take away from this article, is that it is up to us to decide to include these kind of approaches within our projects – if we don’t root for them, they probably won’t happen. This is where our professional responsibility comes in.

We won’t necessarily be asked to implement solutions for the scenarios above, but they illustrate how we can help to push the boundaries of experiences. Maybe we’ll have to switch our thinking about how we build, but we can create more usable products for a diverse range of people and usage scenarios through the choices we make around technology. Let’s stop thinking simply in terms of features inside a narrow view of our target users, and work out how we can extend these to cater for a wider set of situations.

When you plan your next digital project, consider the power of the web and the enhancements we can use, and try to make your projects even more responsive and responsible.",2014,Sally Jenkinson,sallyjenkinson,2014-12-10T00:00:00+00:00,https://24ways.org/2014/making-sites-more-responsive-responsibly/,code
27,Putting Design on the Map,"The web can leave us feeling quite detached from the real world. Every site we make is really just a set of abstract concepts manifested as tools for communication and expression. At any minute, websites can disappear, overwritten by a newfangled version or simply gone. I think this is why so many of us have desires to create a product, write a book, or play with the internet of things. We need to keep in touch with the physical world and to prove (if only to ourselves) that we do make real things.

I could go on and on about preserving the web, the challenges of writing a book, or thoughts about how we can deal with the need to make real things. Instead, I’m going to explore something that gives us a direct relationship between a website and the physical world – maps.


	A map does not just chart, it unlocks and formulates meaning; it forms bridges between here and there, between disparate ideas that we did not know were previously connected.
Reif Larsen, The Selected Works of T.S. Spivet


The simplest form of map on a website tends to be used for showing where a place is and often directions on how to get to it. That’s an incredibly powerful tool. So why is it, then, that so many sites just plonk in a default Google Map and leave it as that? You wouldn’t just use dark grey Helvetica on every site, would you? Where’s the personality? Where’s the tailored experience? Where is the design?

Jumping into design

Let’s keep this simple – we all want to be better web folk, not cartographers. We don’t need to go into the history, mathematics or technology of map making (although all of those areas are really interesting to research). For the sake of our sanity, I’m going to gloss over some of the technical areas and focus on the practical concepts.

Tiles

If you’ve ever noticed a map loading in sections, it’s because it uses tiles that are downloaded individually instead of requiring the user to download everything that they might need. These tiles come in many styles and can be used for anything that covers large areas, such as base maps and data. You’ve seen examples of alternative base maps when you use Google Maps as Google provides both satellite imagery and road maps, both of which are forms of base maps. They are used to provide context for the real world, or any other world for that matter. A marker on a blank page is useless.

The tiles are representations of the physical; they do not have to be photographic imagery to provide context. This means you can design the map itself. The easiest way to conceive this is by comparing Google’s road maps with Ordnance Survey road maps. Everything about the two maps is different: the colours, the label fonts and the symbols used. Yet they still provide the exact same context (other maps may provide different context such as terrain contours).

 Comparison of Google Maps (top) and the Ordnance Survey (bottom).

Carefully designing the base map tiles is as important as any other part of the website. The most obvious, yet often overlooked, aspect are aesthetics and branding. Maps could fit in with the rest of the site; for example, by matching the colours and line weights, they can enhance the full design rather than inhibiting it. You’re also able to define the exact purpose of the map, so instead of showing everything you could specify which symbols or labels to show and hide.

I’ve not done any real research on the accessibility of base maps but, having looked at some of the available options, I think a focus on the typography of labels and the colour of the various elements is crucial. While you can choose to hide labels, quite often they provide the data required to make sense of the map. Therefore, make sure each zoom level is not too cluttered and shows enough to give context. Also be as careful when choosing the typeface as you are in any other design work. As for colour, you need to pay closer attention to issues like colour-blindness when using colour to convey information. Quite often a spectrum of colour will be used to show data, or to show the topography, so you need to be aware that some people struggle to see colour differences within a spectrum.

A nice example of a customised base map can be found on Michael K Owens’ check-in pages:

 One of Michael K Owens’ check-in pages.

As I’ve already mentioned, tiles are not just for base maps: they are also for data. In the screenshot below you can see how Plymouth Marine Laboratory uses tiles to show data with a spectrum of colour.

 A map from the Marine Operational Ecology data portal, showing data of adult cod in the North Sea.

Technical

You’re probably wondering how to design the base layers. I will briefly explain the concepts here and give you tools to use at the end of the article. If you’re worried about the time it takes to design the maps, don’t be – you can automate most of it. You don’t need to manually draw each tile for the entire world!

We’ve learned the importance of web standards the hard way, so you’ll be glad (and I won’t have to explain the advantages) of the standard for web mapping from the Open Geospatial Consortium (OGC) called the Web Map Service (WMS). You can use conventional file formats for the imagery but you need a way to query for the particular tiles to show for the area and zoom level, that is what WMS does.

Features

Tiles are great for covering large areas but sometimes you need specific smaller areas. We call these features and they usually consist of polygons, lines or points. Examples include postcode boundaries and routes between places, or even something more dynamic such as borders of nations changing over time.

Showing features on a map presents interesting design challenges. If the colour or shape conveys some kind of data beyond geographical boundaries then it needs to be made obvious. This is actually really hard, without building complicated user interfaces. For example, in the image below, is it obvious that there is a relationship between the colours? Does it need a way of showing what the colours represent?

 Choropleth map showing ranked postcode areas, using ViziCities.


	Features are represented by means of lines or colors; and the effective use of lines or colors requires more than knowledge of the subject – it requires artistic judgement.
Erwin Josephus Raisz, cartographer (1893–1968)


Where lots of boundaries are small and close together (such as a high street or shopping centre) will it be obvious where the boundaries are and what they represent? When designing maps, the hardest challenge is dealing with how the data is represented and how it is understood by the user.

Technical

As you probably gathered, we use WMS for tiles and another standard called the web feature service (WFS) for specific features. I need to stress that the difference between the two is that WMS is for tiling, whereas WFS is for specific features. Both can use similar file formats but should be used for their particular use cases. You may be wondering why you can’t just use a vector format such as KML, GeoJSON (or even SVG) – and you can – but the issue is the same as for WMS: you need a way to query the data to get the correct area and zoom level.

User interface

There is of course never a correct way to design an interface as there are so many different factors to take into consideration for each individual project. Maps can be used in a variety of ways, to provide simple information about directions or for complex visualisations to explain large amounts of data. I would like to just touch on matters that need to be taken into account when working with maps.

As I mentioned at the beginning, there are so many Google Maps on the web that people seem to think that its UI is the only way you can use a map. To some degree we don’t want to change that, as people know how to use them; but does every map require a zoom slider or base map toggle? In fact, does the user need to zoom at all? The answer to that one is generally yes, zooming does provide more context to where the map is zoomed in on.

In some cases you will need to let users choose what goes on the map (such as data layers or directions), so how do they show and hide the data? Does a simple drop-down box work, or do you need search? Google’s base map toggle is quite nice since it doesn’t offer many options yet provides very different contexts and styling.

It isn’t until we get to this point that we realise just plonking a quick Google map is really quite ridiculous, especially when compared to the amount of effort we make in other areas such as colour, typography or how the CSS is written. Each of these is important but we need to make sure the whole site is designed, and that includes the maps as much as any other content.

Putting it into practice

I could ramble on for ages about what we can do to customise maps to fit a site’s personality and correctly represent the data. I wanted to focus on concepts and standards because tools constantly change and it is never good to just rely on a tool to do the work. That said, there are a large variety of tools that will help you turn these concepts into reality. This is not a comparison; I just want to show you a few of the many options you have for maps on the web.

Google

OK, I’ve been quite critical so far about Google Maps but that is only because there is such a large amount of the default maps across the web. You can style them almost as much as anything else. They may not allow you to use custom WMS layers but Google Maps does have its own version, called styled maps. Using an array of map features (in the sense of roads and lakes and landmarks rather than the kind WFS is used for), you can style the base map with JavaScript. It even lets you toggle visibility, which helps to avoid the issue of too much clutter on the map. As well as lacking WMS, it doesn’t support WFS, but it does support GeoJSON and KML so you can still show the features on the map. You should also check out Google Maps Engine (the new version of My Maps), which provides an interface for creating more advanced maps with a selection of different base maps. A premium version is available, essentially for creating map-based visualisations, and it provides a step up from the main Google Maps offering. A useful feature in some cases is that it gives you access to many datasets.

Leaflet

You have probably seen Leaflet before. It isn’t quite as popular as Google Maps but it is definitely used often and for good reason. Leaflet is a lightweight open source JavaScript library. It is not a service so you don’t have to worry about API throttling and longevity. It gives you two options for tiling, the ability to use WMS, or to directly get the file using variables in the filename such as /{z}/{x}/{y}.png. I would recommend using WMS over dynamic file names because it is a standard, but the ability to use variables in a file name could be useful in some situations. Leaflet has a strong community and a well-documented API.

Mapbox

As a freemium service, Mapbox may not be perfect for every use case but it’s definitely worth looking into. The service offers incredible customisation tools as well as lots of data sources and hosting for the maps. It also provides plenty of libraries for the various platforms, so you don’t have to only use the maps on the web.

Mapbox is a service, though its map design tool is open source. Mapbox Studio is a vector-only version of their previous tool called Tilemill. Earlier I wrote about how typography and colour are as important to maps as they are to the rest of a website; if you thought, “Yes, but how on earth can I design those parts of a map?” then this is the tool for you. It is incredibly easy to use. Essentially each map has a stylesheet.

If you do not want to open a paid-for Mapbox account, then you can export the tiles (as PNG, SVG etc.) to use with other map tools.

OpenLayers

After a long wait, OpenLayers 3 has been released. It is similar to Leaflet in that it is a library not a service, but it has a much broader scope. During the last year I worked on the GIS portal at Plymouth Marine Laboratory (which I used to show the data tiles earlier), it essentially used OpenLayers 2 to create a web-based geographic information system, taking a large amount of data and permitting analysis (such as graphs) without downloading entire datasets and complicated software. OpenLayers 3 has improved greatly on the previous version in both performance and accessibility. It is the ideal tool for complex map-based web apps, though it can be used for the simple use cases too.

OpenStreetMap

I couldn’t write an article about maps on the web without at least mentioning OpenStreetMap. It is the place to go for crowd-sourced data about any location, with complete road maps and a strong API.

ViziCities

The newest project on this list is ViziCities by Robin Hawkes and Peter Smart. It is a open source 3-D visualisation tool, currently in the very early stages of development. The basic example shows 3-D buildings around the world using OpenStreetMap data. Robin has used it to create some incredible demos such as real-time London underground trains, and planes landing at an airport. Edward Greer and I are currently working on using ViziCities to show ideal housing areas based on particular personas. We chose it because the 3-D aspect gives us interesting possibilities for the data we are able to visualise (such as bar charts on the actual map instead of in the UI). Despite not being a completely stable, fully featured system, ViziCities is worth taking a look at for some use cases and is definitely going to go from strength to strength.



So there you have it – a whistle-stop tour of how maps can be customised. Now please stop plonking in maps without thinking about it and design them as you design the rest of your content.",2014,Shane Hudson,shanehudson,2014-12-11T00:00:00+00:00,https://24ways.org/2014/putting-design-on-the-map/,design
45,Is Agile Harder for Agencies?,"I once sat in a pitch meeting and watched a new business exec tell a potential client that his agency followed an agile workflow process at all times. The potential client nodded wisely, and they both agreed that agile was indeed the way to go.

The meeting progressed and they signed off on a contract for a massive project, to be delivered in a standard waterfall fashion, with all manner of phases and key deliverables.

Of course both of them left the meeting perfectly happy, because neither of them knew nor cared what an agile workflow process might be.

That was about five years ago. As 2015 heaves into view I think it’s fair to say that attitudes have changed. Perhaps the same number of people claim to do Agile™ now as in 2010, but I think more of them are telling the truth.

As a developer in an agency that works primarily with larger organisations, this year I have started to see a shift from agencies pushing agile methodologies with their clients, to clients requesting and even demanding agile practices from their agencies. Only a couple of years ago this would have been unusual behaviour.

So what’s the problem?

We should be happy then, no? Those of us in agencies will get to spend more time delivering great products, and less time arguing over out-of-date functional specs or battling through an adversarial change management procedure because somebody had a good idea during development rather than planning. We get to be a little bit more like our brothers and sisters in vaunted teams like the Government Digital Service, which is using agile approaches to great effect on projects that have a real benefit to their users.

Almost. Unfortunately, it seems to be the case that adhering to an agile framework such as scrum is more difficult within an agency/client structure than it is for an in-house development team.

This is no surprise. The Agile Manifesto was written in 2001 by a group of software developers for their own use. Many of the underlying principles of a framework like Scrum assume the existence of an in-house team, working on a highly technical project, and working for the business that employs them. The agency/client model must to some extent be retrofitted into agile frameworks. It can be done though, and there are plenty of agencies out there doing it well.

This article isn’t meant to be another introduction to agile techniques – there are too many of those online already. This article is for people just dipping their toes into this way of working. I’ve laid out a few of the key reasons why adopting a more fully agile approach seems difficult, at least initially, for those of us working in agencies.

1. Agile asks more of your clients

When a team adopts Scrum everyone has to get used to a number of unfamiliar roles and rituals. Few team members have a steeper learning curve than the person designated as the product owner.

The product owner carries a lot of weight on their shoulders. They have to uphold the overall vision for the project. They are also meant to be the primary author of the project’s user stories (short atomic descriptions of project features which are testable and relate to a real business need). They should own this list of stories (called a backlog) and should be able to prioritise the order in which the stories are developed, to ensure that the project is delivering real value to the business early and often.

When a burst of work is completed (bursts of work in Scrum are called sprints), the product owner leads a review or show-and-tell session with the wider project stakeholders. The product owner needs to understand the work that has been completed, and must champion it to the business. Finally, and most importantly, the product owner is responsible for managing the feedback and requests from stakeholders in such a way that they don’t derail the project team’s agreed workload for any given sprint, without upsetting or offending any of the stakeholders – some of whom may outrank the product owner.

If you follow that spec, this is a job for a superhuman in any organisational context. And within the agency/client structure this superhuman needs to be client-side for the process to be at its most effective.

So your client, who in the past might have briefed a project to an agency team and then had the work presented back to them every few weeks, is now asked to be involved with the team on a daily basis; to fight on behalf of the team when new or difficult requests come in from senior figures within their organisation; and to present the agency’s work to their own colleagues after each sprint. It’s a big change if all that gets dropped into someone’s lap without warning.

There are several ways agencies can mitigate this issue. The ScrumAlliance suggests some alternative ways to structure the product owner role. The approach I have taken in the past is simply to start slow, and gradually move more of the product owner role over to the client side as and when they feel comfortable with it. If you’re working together long-term on a project, and you both see tangible improvements in the quality of the work after adopting an agile process, then your client is more likely to be open to further changes as the partnership progresses.

2. My client wants fixed costs, fixed deadlines and a fixed scope

I know. Mine too. Of course they do – it is the way that agencies and clients have agreed to work in digital and other creative service industries for a very long time. On both sides of the fence we’re used to thinking about projects in this way.

Of the three, fixing scope is the one that agile purists would rail hardest against. The more time we spend working on digital projects, the less sense it makes. James Archer, CEO of UI/UX design agency Forty puts it like this:


	For me, the Agile approach is really about acknowledging that disturbing truth that every project manager knows, but has trouble admitting. The truth that the project plan is wrong. Scope creep. Change orders. Shifting priorities. New directions. We act shocked and appalled when those things happen during our carefully planned project, even though they happen on every project ever.


Successful relationships require trust and honesty, and we shouldn’t be afraid of discussing this aspect of project management. If you do move away from a fixed scope of work, then the other two items (costs and timings) can be fixed – more or less. If you can get your clients to buy into this from a standing start then you are doing well. In fact you probably deserve a promotion. For most of us this is a continual discussion.

Anyway, as soon as you’ve made headway on the argument that it makes little or no sense to try and fix the scope of a digital project, you usually run into a related concern, which we’ll look at next.

3. Fear of uncontrolled costs

We all know that a dog is for life, not just for Christmas. At this time of year perhaps we should reiterate to everyone that digital products and services also need support and love once we have taken the decision to bring them into the world.

More organisations are realising that their investment in digital platforms should be viewed as an operational expenditure rather than a capital expenditure. But from time to time we will find ourselves working on projects for people who have a finite amount of money to invest in a product at a given point in time. When agencies start talking about these projects as rolling investments those responsible can understandably worry about their costs running out of control.

There’s another factor at play here. Agile, on the whole, prefers to derive a cost for services from the hours a team spends working on a project. In other industries this is referred to as charging for time and materials, and there seems to be an ingrained distrust in this approach among people in general. See, for example, the Citizens Advice Bureau’s “Top tips for employing a builder”:


	“Bear in mind that if you pay a daily rate, this makes it easier for a builder to string the work out and get more money so agree what you will do if the job takes longer than expected.”


It’s hard not to feel stung if you are in the builder’s shoes here, as we are when we’re talking about our role as an agency. But if you’ve ever haggled with a builder over time and materials, and also moaned about your clients misunderstanding agile methods, take a moment to reflect on the similarities from your client’s point of view.

Again, there are some things we can do to mitigate this issue. Some agencies put in place a service level agreement around their team’s velocity (an agile-related term related to how much work a team delivers in any given sprint) and this can help.

As the industry moves further towards a long-term approach to investment in digital I hope this fear will subside. But that shift in approach leads to the final concern I want to address.

4. Agency structures need shaking up

If you work for a company that has spent many years developing a business model around the waterfall process, you may have to break through many layers of entrenched thinking in order to establish new practices and effect organisational change.

There are consultancies that exist specifically to help agencies through their own agile transformation. One of these companies, AgencyAgile, provides a helpful list of common pitfalls. They emphasise the need to look at your whole agency’s structure, rather than simply encouraging project teams to adopt new workflows.


	Even awesomely run Agile projects can have a limited impact on the overall organization.


If you’re serious about changing the way your company approaches projects then try talking to people who sit outside the usual project delivery team. Speak to the finance department if you have one, and try to convince your senior management team if they’re not already on board. And definitely speak to your new business people, who go out there and win the projects you get to work on.

It’s these people who need to understand the potential business benefits of working in a new way, and also which of their existing habits and behaviours they might need to change to accommodate a new approach.

Otherwise you’ll find yourself with a team of designers, developers and project managers who are ready and waiting to deliver work in an iterative and collaborative way, but by the time they get hold of the project a cost has already been agreed, a deadline has been imposed, and a functional requirements document has been painstakingly put together. Nobody wins in this situation.

Conclusion

So where should we go from here? I certainly don’t have hard and fast answers – I’m not sure that they exist in a one-size-fits-all approach for agencies.

There are plenty of smart people thinking about this problem. It’s a hot topic right now. Earlier in the year a London-based meetup was established called Agile for Agencies. If you’re in the capital and want to discuss these issues with your peers it’s a great opportunity to do so.

I’ve mentioned James Archer and Forty already. Both James and Paul Boag have written in the last twelve months on this subject. They both come out on the side of the argument that suggests you adopt agile principles, but don’t have to worry about the rituals if they don’t fit in with your practices.

Personally, I think the rituals and the discipline mandated by an agile framework like Scrum can provide a great deal of value to your team, even it if is hard to implement within an agency culture that has traditionally structured its work and its services in another way.

In whatever way you figure out the details, when your teams collaborate with your clients rather than work for them at arm’s length, and when everyone prioritises frequent delivery, reflection and iteration over exhaustive scoping and planning, I believe you’ll see a tangible difference in the quality of the work that you create.",2014,Charlie Perrins,charlieperrins,2014-12-12T00:00:00+00:00,https://24ways.org/2014/is-agile-harder-for-agencies/,process
25,The Introvert Owner’s Manual,"Nobody realizes that some people expend tremendous energy merely to be normal.
Albert Camus


“Whatever you plan, just make sure there are lots of people there,” said my husband in the run-up to his birthday last year. A few months later, before my own birthday, I uttered, “Whatever you plan, just make sure it is only me and you.”

I am an introvert. It is very likely some of you are too, or that you live, work or fraternise with one. Despite there being quite a few of us out there – some say as many as one third of the population, others as little as ten per cent – I think our professional and social lives are biased towards a definition of normality that is more accepting of the extrovert. I hope that by reading this article you will gain some insight to what goes on inside the head of the introvert(s) that you know and understand how to relate to them in a way that respects their disposition.

Before we go any further, I should define what exactly being an introvert means, and, equally important, what it does not. Only once this is established will you be able to handle your introvert correctly.

What defines an introvert

The simplest and most accurate way of describing an introvert is that she uses up energy in social situations and needs to be in solitude to recharge.

To explain what I mean, let us take the example of the The Sims: when you create a Sim, you can choose (among other characteristics) whether it will be outgoing or not. If the Sim is outgoing, when you play the game you need to make sure it interacts as much as possible with other Sims or its mood indicator (the plumbob) will become red and that is a bad thing. Conversely, if your Sim is not outgoing, when you put it in too many social situations its plumbob will become red too.

So your (real life) introvert might think you are great (you might even be her best friend, her spouse or her child), but if her plumbob is red, or nearly, she might just need a little time and space to recharge before she is ready to interact.

This is not the same thing as being shy or in a bad mood all the time. We are not necessarily awkward in social situations, but, if we have not had the time to recharge, being social might be almost impossible. This explains why your introvert will likely ask who will be at the gathering you have planned, for how long she will have to stay there, and what she will be doing before and after the event. It is the equivalent of you wanting to know if there will be power sockets in the restaurant to charge your iPhone – asking this does not mean you don’t want to attend.

The explanation above might be a simplistic way of looking at things, but I would say it is one that introverts can relate to; call it a minimalist approach to socialisation.

Caring for your introvert

Articles and conversations about introversion usually focus on how to fix the condition and how to make introverts more outgoing: a clear example of our society’s bias towards the normality of extroversion. Avoid this. You will not be able to convert your introvert into an extrovert. Believe it or not, there is nothing wrong with her.

In her 2012 TED talk, “The power of introverts”, Susan Cain pointed to the fact that places like school and work are designed for extroverts: students and workers are required to constantly work in groups and speaking up is highly valued. Both types are evaluated against the same criteria and more often than not people are expected to excel at being outspoken to be considered well rounded.

Obviously, this is not the right way to appraise your introvert. Comparing your introvert with an extrovert using the same parameters and simply asking her to behave more like an extrovert is a mistake and something that will only perpetuate an introvert’s idea that the problem lies with her.

Speaking up

Your introvert is likely to have strong opinions and ideas, and to have been listening to other people speak at meetings and workshops. Help her voice those thoughts by creating an environment where everyone stops and listens when someone speaks instead of one which fosters interruptions. Show her that it is acceptable for someone to take time to think before they speak: silences are OK. Allow her the freedom to be herself instead of pressuring her to change an innate quality.

It is not uncommon to find an introvert who likes to express ideas in writing. The world of web professionals excels in the spread of knowledge that is shared and sought through the written word. Give your introvert the necessary time and tools to write about the job, if she is that way inclined; this might be a good alternative to asking her to speak out.

Group work

I remember the sinking feeling whenever I heard my teachers say the dreaded words: “And now you’re going to break out into groups of…” Being an introvert does not mean you do not like people (or like to be around or work with others). It is just that activities such as group work will invariably drain your introvert’s energy rapidly. Your introvert’s batteries will need to be fully charged for her to be at her best and afterwards she will most likely need to recharge.

Quiet time

These days, one of the things that I value most at work is the ability to have moments to create and to think in solitude. When I am able to have those moments at the right time I will in turn be happy to participate in group conversations and tasks. Allow your introvert to have those moments: this does not mean she will have to work from home one day a week (but maybe it will); it might simply mean allowing her to take her laptop and her notebook and work from the empty side of the office, or from the coffee shop downstairs for an hour or two. In all likelihood she will come back fully recharged and ready to engage in more social activities – her plumbob will again be bright green.

Leadership

Do not think that your introvert cannot lead. Cain notes that introverted leaders are more likely to let their proactive employees run with their ideas instead of taking the ideas as their own. I would say that is a positive attribute in a leader. Maybe next time a project starts, talk to your introvert about the possibility of her being in a leadership position or of having more responsibility: you might be surprised at her ability to plan and foresee potential obstacles in the project.

Final thoughts

You would not tell someone with dyslexia to get better at spelling without giving her the right tools and enough time to do so. Equally, do not ask your introvert to be more outgoing, or to turn her frown upside down, without giving her the space to do so.

I believe that everyone is an introvert at some point. Everyone needs a moment of solitude now and then, and the work we do requires frequent periods of deep focus and concentration. Striving to create workplaces, classrooms, homes that allow introverts to shine and be comfortable in their skin has the potential to also make those places more balanced for everyone else.

Resources and further reading


	The power of introverts
	10 myths about introverts
	Susan Cain’s 2014 TED Talk | Announcing the Quiet Revolution
	Help Shy Kids — Don’t Punish Them
	The Introvert Advantage
	6 Things You Thought Wrong About Introverts
	Extraversion and introversion",2014,Inayaili de León Persson,inayailideleon,2014-12-13T00:00:00+00:00,https://24ways.org/2014/the-introvert-owners-manual/,process
33,Five Ways to Animate Responsibly,"It’s been two years since I wrote about “Flashless Animation” on this very site. Since then, animation has steadily begun popping up on websites, from sleek app-like user interfaces to interactive magazine-like spreads. It’s an exciting time for web animation wonks, interaction developers, UXers, UI designers and a host of other acronyms! 

But in our rush to experiment with animation it seems that we’re having fewer conversations about whether or not we should use it, and more discussions about what we can do with it. We spend more time fretting over how to animate all the things at 60fps than we do devising ways to avoid incapacitating users with vestibular disorders.

I love web animation. I live it. And I make adorably silly things with it that have no place on a self-respecting production website. I know it can be abused. We’ve all made fun of Flash-turbation. But how quickly we forget the lessons we learned from that period of web design. Parallax scrolling effects may be the skip intro of this generation. Surely we have learned better in the sobering up period between Flash and the web animation API.

So here are five bits of advice we can use to pull back from the edge of animation abuse. With these thoughts in mind, we can make 2015 the year web animation came into its own. 

Animate deliberately

Sadly, animation is considered decorative by the bulk of the web development community. UI designers and interaction developers know better, of course. But when I’m teaching a workshop on animation for interaction, I know that my students face an uphill battle against decision makers who consider it nice to have, and tack it on at the end of a project, if at all. 

This stigma is hard to shake. But it starts with us using animation deliberately or not at all. Poorly considered, tacked-on animation will often cause more harm than good. Users may complain that it’s too slow or too fast, or that they have no idea what just happened.

When I was at Chrome Dev Summit this year, I had the privilege to speak with Roma Sha, the UX lead behind Polymer’s material design (with the wonderful animation documentation). I asked her what advice she’d give to people using animation and transitions in their own designs. She responded simply: animate deliberately. If you cannot afford to slow down to think about animation and make well-informed and well-articulated decisions on behalf of the user, it is better that you not attempt it at all. Animation takes energy to perform, and a bad animation is worse than none at all. 

It takes more than twelve principles

We always try to draw correlations between disparate things that spark our interest. Recently it feels like more and more people are putting the The Illusion of Life on their reading shelf next to Understanding Comics. These books give us so many useful insights from other industries. However, we should never mistake a website for a comic book or an animated feature film. Some of these concepts, while they help us see our work in a new light, can be more or less relevant to producing said work. 


The illusion of life from cento lodigiani on Vimeo.

I am specifically thinking of the twelve principles of animation put forth by Disney studio veterans in that great tome The Illusion of Life. These principles are very useful for making engaging, lifelike animation, like a ball bouncing or a squirrel scampering, or the physics behind how a lightbox should feel transitioning off a page. But they provide no direction at all for when or how something should be animated as part of a greater interactive experience, like how long a drop-down should take to fully extend or if a group of manipulable objects should be animated sequentially or as a whole.

The twelve principles are a great place to start, but we have so much more to learn. I’ve documented at least six more functions of interactive animation that apply to web and app design. When thinking about animation, we should consider why and how, not just what, the physics. Beautiful physics mean nothing if the animation is superfluous or confusing.

Useful and necessary, then beautiful

There is a Shaker saying: “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” When it comes to animation and the web, currently there is very little documentation about what makes it useful or necessary. We tend to focus more on the beautiful, the delightful, the aesthetic. And while aesthetics are important, they take a back seat to the user’s overall experience. 



The first time I saw the load screen for Pokemon Yellow on my Game Boy, I was enthralled.  By the sixth time, I was mashing the start button as soon as Game Freak’s logo hit the screen. What’s delightful and meaningful to us while working on a project is not always so for our users. And even when a purely delightful animation is favorably received, as with Pokemon Yellow’s adorable opening screen, too many repetitions of the cutest but ultimately useless animation, and users start to resent it as a hindrance.

 

If an animation doesn’t help the user in some way, by showing them where they are or how two elements on a page relate to each other, then it’s using up battery juice and processing cycles solely for the purpose of delight. Hardly the best use of resources.

Rather than animating solely for the sake of delight, we should first be able to articulate two things the animation does for the user. As an example, take this menu icon from Finethought.com (found via Use Your Interface). The menu icon does two things when clicked: 


	It gives the user feedback by animating, letting the user know its been clicked.
	It demonstrates its changed relationship to the page’s content by morphing into a close button.




Assuming we have two good reasons to animate something, there is no reason our third cannot be to delight the user. 

Go four times faster

There is a rule of thumb in the world of traditional animation which is applicable to web animation: however long you think your animation should last, take that time and halve it. Then halve it again! When we work on an animation for hours, our sense of time dilates. What seems fast to us is actually unbearably slow for most users. In fact, the most recent criticism from users of animated interfaces on websites seems to be, “It’s so slow!” A good animation is unobtrusive, and that often means running fast.

When getting your animations ready for prime time, reduce those durations to 25% of their original speed: a four-second fade out should be over in one. 

Install a kill switch

No matter how thoughtful and necessary an animation, there will be people who become physically sick from seeing it. For these people, we must add a way to turn off animations on the website. 

Fortunately, web designers are already thinking of ways to empower users to make their own decisions about how they experience the web. As an example, this site for the animated film Little from the Fish Shop allows users to turn off most of the parallax effects. While it doesn’t remove the animation entirely, this website does reduce the most nauseating of the animations. 	





Animation is a powerful tool in our web design arsenal. But we must take care: if we abuse animation it might get a bad reputation; if we underestimate it, it won’t be prioritized. But if we wield it thoughtfully, use it where it is both necessary and useful, and empower users to turn it off, animation is a tool that will help us build things that are easier to use and more delightful for years to come.

Let’s make 2015 the year web animation went to work for users.",2014,Rachel Nabors,rachelnabors,2014-12-14T00:00:00+00:00,https://24ways.org/2014/five-ways-to-animate-responsibly/,ux
35,SEO in 2015 (and Why You Should Care),"If your business is healthy, you can always find plenty of reasons to leave SEO on your to-do list in perpetuity. After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose lack of knowledge can be deadly. There’s the terrifying fact that even if you dabble in SEO in the most gentle and innocent way, you might actually end up in a worse state than you were to begin with.

To make matters worse, Google keeps changing the rules. There have been a bewildering number of major updates, which despite their cuddly names have had a horrific impact on website owners worldwide.

Fear aside, there’s also the issue of time. It’s probably tricky enough to find the time to read this article. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle.

So why should you care enough about SEO to do it anyway?

The main reason is that you probably already see between 30% and 60% of your website traffic come from the search engines. That might make you think that you don’t need to bother, because you’re already doing so well. But you’re almost certainly wrong.

If you have a look through the keyword data in your Google Webmaster Tools account, you’ll probably see that around 30–50% of the keywords used to find your website are brand names – the names of your products or companies. These are searches carried out by people who already know about you. But the people who don’t know who you are but are searching for what you sell aren’t finding you right now. This is your opportunity.

If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Their intelligence does have limits, however, and even though they know your name they won’t be completely clear about what you sell. That’s where SEO would come in.

Still need more convincing? How about the fact that the seeming complexities of SEO mean that your competition are almost certainly neglecting it too. They have the same reservations as you about complexity, time and danger, and hopefully they aren’t reading this article and so are none the wiser of the well-kept secret: that 70% of SEO is easy.

I’m going to lead you through what you need to do to tap into that stream of people looking for what you sell right now.

What is real SEO?

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it.

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

Understanding your current situation – Google Analytics

Before you can do anything to improve your SEO status, you need to get an idea of how you’re already doing. Below is a very quick and easy way of doing so.

1. Open up your Google Analytics account.

2. Click on the date range selector on the top-right of the interface and change the year of the first date to last year. So 12 Dec 2014 will become 12 Dec 2013. Then click on Apply.

3. Click on the All Sessions rectangle towards the top-left, click once on Organic Traffic and click Apply.

4. Click the little black-and-white squares icon that has now appeared under the date selector on the top-right, and drag the slider all the way over to Higher Precision.

5. Change the interval buttons on the top-right of the graph to Week to make this easier to digest.

At this point your graph should look something like this:



It’s worth noting the approximate proportion of your visitors that currently come from organic sources.

6. Click the little downwards arrow to the right of the All Sessions rectangle and choose Remove, so that we’re only looking at the organic traffic on its own.

7. Click on Select a metric next to the Sessions button above the graph and select Pages / Session. You should then see something like this:



In the example above we can see that the quantity of traffic has been increasing since the middle of August, but the quality of the traffic (as measured by the number of pages per session) has fallen significantly. 

How you choose to view this is down to your own graph, recent history and interpretation of events, but this should give you an indication of how things stand at the present time. Trends are often much more revealing than a snapshot of a brief moment in time.

Your Google Webmaster Tools data

If you’re not very familiar with your Google Webmaster Tools account, it’s really worth taking ten to fifteen minutes to see what’s on offer. I can’t recommend this enough. From the point of view of an SEO health check, I’d advise you to look into the HTML Improvements, Crawl Errors and Crawl Stats, and most importantly the Search Queries.

From what you see here and the trends shown in your Analytics data, you should now have a good idea of your current status. If you want to explore further, I recommend Screaming Frog as a good diagnostics tool, or Botify if your website is large or unusually complex.

Combining the data into something useful

Your Google Analytics session will have shown you how you’re doing from an SEO point of view in terms of the quantity and, to some extent, the quality of your visitors. But it’s only showing you what is already working. In other words: the people who are finding you on the search engines, and clicking on your links.

The Google Webmaster Tools search query data, on the other hand, will give you a better idea of what isn’t working. It will show you the keyword searches that are getting you listed in the results, but which aren’t necessarily getting clicked. And it doesn’t take much by the way of expertise to see why.

For example, if you see your targeted keyword, which you feel is extremely relevant, has generated over 2,000 impressions in the last month but produced only two clicks, you’ll probably find a very low average position. Bear in mind that an average position of fourteen will mean being around halfway down the second page of results. Think about how rarely you go beyond the first two or three listings, never mind to the second page of results, and you’ll understand why the click-through rate is so low.

So now you have an idea of what you’re being found for at the present time. But what about the other terms?

What would you like to be found for?

This is one of the more common SEO mistakes, on a number of different levels. 

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts.

A better starting point is to brainstorm a small number of your most obvious keywords, then run them through Google’s Keyword Planner. Ignore the information in the Ad group ideas tab, and instead go straight to the Keyword ideas tab. Rather than wade through the very unfriendly interface, I recommend downloading the data as a spreadsheet, in which not only is more detail included, but you can also slice, dice, sort and report the data as required.

From there you can delete all the irrelevant columns, and start working your way through the list, deleting any irrelevant keywords as you go along.

It’s around this stage that you may hit a problem in terms of where to focus your efforts. The number of reported searches for a given keyword is of course important, but so is the level of competition. Ideally, you’d like keywords with plenty of searches but not too much competition.

I personally like to factor both together by adding a column that simply divides the number of searches squared by the level of competition:

(number of searches × number of searches) ÷ competition

There are plenty of alternatives to this basic formula, but I like it for ease of use and simplicity. Once I’ve added this column, I then sort the data by this value (largest to smallest) and I then only usually need ten to fifteen keywords at most to give me plenty of ideas to work with.

This is a slightly involved but effective methodology for keyword research, as what you’re left with is a list of keywords that both Google and you consider to be relevant to the content of your website. And relevance is an important concept in SEO.

Real SEO keyword research is about making sure that your customers, website and Google are all in agreement and alignment over the content of your website. Other sources of inspiration and ideas include having a look at what terms your competition are targeting, Google Trends and, of course, Google Suggest. If you’re not sure where to find these things, you can probably work out where to search for them!

If you want to dive further into understanding your current search engine status, search for some of the better keywords that you just discovered and see where you rank compared to your competition. Note that it’s vital to avoid Google serving up personalised results, so either use the privacy, incognito or anonymous mode of your browser for the searches, or use a browser that you don’t normally use. I hope this is Internet Explorer. If what you find isn’t great, don’t despair: everything in SEO is fixable (terms and conditions may apply).

Putting it all together

You should now have a good idea of where things stand with your current search engine traffic, and a solid list of keywords that you’re not getting visitors for but very much want.

All that’s left now is to work out how to use these keywords. But before we do, let’s take a quick step back.

If you have in any way kept up with what’s been happening in SEO over the last couple of years, you’ll have probably heard about Google updates with names like Panda, Hummingbird, Phantom, Pirate and more.

I won’t go into the technical details of what Google is doing, but it is important to understand why they’re trying to do it. At the most basic level, Google understands that there’s a very real problem with people who are trying manipulate its index. In response to this, Google is trying to clean up its results. They don’t want people getting fed up with bad results and considering other options – have you even tried Bing?

This is extremely important. Remember earlier when I said that 70% of SEO was easy? That rule still applies. So, for example, if you have a list of keywords that you know are relevant to what you sell, then all you need to do is create great content for them. Incredibly, that’s all there is to it (terms and conditions apply again, unfortunately – see below).

There is, however, one simple rule to be consistently followed without exception: that the content you create should not only be good quality and completely original, but it should also be written primarily for the human visitor and not the search engine spider.

In other words, if you create some fantastic content for a keyword like “choosing a small business HR service”, then the article should not only make perfect sense if read out loud (as opposed to the same phrase being repeated fifteen times), but also provide real value to the person reading it.

So the process is simple:


	Choose your keywords
	Create spectacular content


Wait. Is it really that simple?

Unfortunately there’s a lot more to the other 30% of SEO than just creating great content and waiting for the visitors. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more.

But there’s the often overlooked fact about Google: it actually does a reasonable job of working out what’s on your website and (to some extent) understanding the gist of it. If you’ve never done any SEO on your website but still get some traffic from Google, this is why.

Even without dabbling in the other 30% of SEO, by creating the right content for the right visitors using the precise language and terminology that your potential customers are using, you’re significantly better off than your competition. And you can only gain from this.

When you’ve checked this off your to-do list and made it an ingrained part of your content creation process, then you’re ready to delve into the other 30% of SEO. The not-so-easy side.

Until then, work on understanding your current situation, exploring the opportunities, creating a list of good keywords, creating the right content for them, and starting 2015 with a little bit of smart, safe and real SEO.",2014,Dave Collins,davecollins,2014-12-15T00:00:00+00:00,https://24ways.org/2014/seo-in-2015-and-why-you-should-care/,business
42,An Overview of SVG Sprite Creation Techniques,"SVG can be used as an icon system to replace icon fonts. The reasons why SVG makes for a superior icon system are numerous, but we won’t be going over them in this article. If you don’t use SVG icons and are interested in knowing why you may want to use them, I recommend you check out “Inline SVG vs Icon Fonts” by Chris Coyier – it covers the most important aspects of both systems and compares them with each other to help you make a better decision about which system to choose.

Once you’ve made the decision to use SVG instead of icon fonts, you’ll need to think of the best way to optimise the delivery of your icons, and ways to make the creation and use of icons faster.

Just like bitmaps, we can create image sprites with SVG – they don’t look or work exactly alike, but the basic concept is pretty much the same.

There are several ways to create SVG sprites, and this article will give you an overview of three of them. While we’re at it, we’re going to take a look at some of the available tools used to automate sprite creation and fallback for us.

Prerequisites

The content of this article assumes you are familiar with SVG. If you’ve never worked with SVG before, you may want to look at some of the introductory tutorials covering SVG syntax, structure and embedding techniques. I recommend the following:


	SVG basics: Using SVG.
	Structure: Structuring, Grouping, and Referencing in SVG  —  The <g>, <use>, <defs> and <symbol> Elements. We’ll mention <use> and <symbol> quite a bit in this article.
	Embedding techniques: Styling and Animating SVGs with CSS. The article covers several topics, but the section linked focuses on embedding techniques.
	A compendium of SVG resources compiled by Chris Coyier  —  contains resources to almost every aspect of SVG you might be interested in.


And if you’re completely new to the concept of spriting, Chris Coyier’s CSS Sprites explains all about them.

Another important SVG feature is the viewBox attribute. For some of the techniques, knowing your way around this attribute is not required, but it’s definitely more useful if you understand – even if just vaguely – how it works. The last technique mentioned in the article requires that you do know the attribute’s syntax and how to use it. To learn all about viewBox, you can refer to my blog post about SVG coordinate systems.

With the prerequisites in place, let’s move on to spriting SVGs!

Before you sprite…

In order to create an SVG sprite with your icons, you’ll of course need to have these icons ready for use.

Some spriting tools require that you place your icons in a folder to which a certain spriting process is to be applied. As such, for all of the upcoming sections we’ll work on the assumption that our SVG icons are placed in a folder named SVG.

Each icon is an individual .svg file.

You’ll need to make sure each icon is well-prepared and optimised for use – make sure you’ve cleaned up the code by running it through one of the optimisation tools or processes available (or doing it manually if it’s not tedious).

After prepping the icon files and placing them in a folder, we’re ready to create our SVG sprite.

HTML inline SVG sprites

Since SVG is XML code, it can be embedded inline in an HTML document as a code island using the <svg> element. Chris Coyier wrote about this technique first on CSS-Tricks.

The embedded SVG will serve as a container for our icons and is going to be the actual sprite we’re going to use. So we’ll start by including the SVG in our document.

<!DOCTYPE html>
<!-- HTML document stuff -->

<svg style=""display:none;"">
  <!-- icons here -->
</svg>

<!-- other document stuff -->
</html>

Next, we’re going to place the icons inside the <svg>. Each icon will be wrapped in a <symbol> element we can then reference and use elsewhere in the page using the SVG <use> element. The <symbol> element has many benefits, and we’re using it because it allows us to define a symbol (which is a convenient markup for an icon) without rendering that symbol on the screen. The elements defined inside <symbol> will only be rendered when they are referenced – or called – by the <use> element.

Moreover, <symbol> can have its own viewBox attribute, which makes it possible to control the positioning of its content inside its container at any time.

Before we move on, I’d like to shed some light on the style=""display:none;"" part of the snippet above. Without setting the display of the SVG to none, and even though its contents are not rendered on the page, the SVG will still take up space in the page, resulting in a big empty area. In order to avoid that, we’re hiding the SVG entirely with CSS.

Now, suppose we have a Twitter icon in the icons folder. twitter.svg might look something like this:

<!-- twitter.svg -->
<?xml version=""1.0"" encoding=""utf-8""?>
<!DOCTYPE svg PUBLIC ""-//W3C//DTD SVG 1.1//EN"" ""http://www.w3.org/Graphics/SVG/1.1/DTD/svg11.dtd"">
<svg version=""1.1"" xmlns=""http://www.w3.org/2000/svg"" xmlns:xlink=""http://www.w3.org/1999/xlink"" width=""32"" height=""32"" viewBox=""0 0 32 32"">
<path d=""M32 6.076c-1.177 0.522-2.443 0.875-3.771 1.034 1.355-0.813 2.396-2.099 2.887-3.632-1.269 0.752-2.674 1.299-4.169 1.593-1.198-1.276-2.904-2.073-4.792-2.073-3.626 0-6.565 2.939-6.565 6.565 0 0.515 0.058 1.016 0.17 1.496-5.456-0.274-10.294-2.888-13.532-6.86-0.565 0.97-0.889 2.097-0.889 3.301 0 2.278 1.159 4.287 2.921 5.465-1.076-0.034-2.088-0.329-2.974-0.821-0.001 0.027-0.001 0.055-0.001 0.083 0 3.181 2.263 5.834 5.266 6.437-0.551 0.15-1.131 0.23-1.73 0.23-0.423 0-0.834-0.041-1.235-0.118 0.835 2.608 3.26 4.506 6.133 4.559-2.247 1.761-5.078 2.81-8.154 2.81-0.53 0-1.052-0.031-1.566-0.092 2.905 1.863 6.356 2.95 10.064 2.95 12.076 0 18.679-10.004 18.679-18.68 0-0.285-0.006-0.568-0.019-0.849 1.283-0.926 2.396-2.082 3.276-3.398z"" fill=""#000000""></path>
</svg>

We don’t need the root svg element, so we’ll strip the code and only keep the parts that make up the Twitter icon’s shape, which in this example is just the <path> element.Let’s drop that into the sprite container like so:

<svg style=""display:none;"">
  <symbol id=""twitter-icon"" viewBox=""0 0 32 32"">
    <path d=""M32 6.076c-1.177 …"" fill=""#000000""></path>
  </symbol>

 <!-- remaining icons here -->
  <symbol id=""instagram-icon"" viewBox=""0 0 32 32"">
   <!-- icon contents -->
  </symbol>

  <!-- etc. -->
</svg>

Repeat for the other icons.

The value of the <symbol> element’s viewBox attribute depends on the size of the SVG. You don’t need to know how the viewBox works to use it in this case. Its value is made up of four parts: the first two will almost always be “0 0”; the second two will be equal to the size of the icon. For example, our Twitter icon is 32px by 32px (see twitter.svg above), so the viewBox value is “0 0 32 32”.

That said, it is certainly useful to understand how the viewBox works – it can help you troubleshoot SVG sometimes and gives you better control over it, allowing you to scale, position and even crop SVGs manually without having to resort to an editor. My blog post explains all about the viewBox attribute and its related attributes.

Once you have your SVG sprite ready, you can display the icons anywhere on the page by referencing them using the SVG <use> element:

<svg class=""twitter-icon"">
  <use xlink:href=""#twitter-icon""></use>
<svg>

And that’s all there is to it!

HTML-inline SVG sprites are simple to create and use, but when you have a lot of icons (and the more icon sets you create) it can easily become daunting if you have to manually transfer the icons into the <svg>. Fortunately, you don’t have to do that. Fabrice Weinberg created a Grunt plugin called grunt-svgstore which takes the icons in your SVG folder and generates the SVG sprites for you; all you have to do is just drop the sprites into your page and use the icons like we did earlier.

This technique works in all browsers supporting SVG. There seems to be a bug in Safari on iOS which causes the icons not to show up when the SVG sprite is defined at the bottom of the document after the <use> references to the icons, so it’s safest to include the sprite before you use the icons until this bug is fixed.

This technique has one disadvantage: the SVG sprite cannot be cached. We’re saving an extra HTTP request here but the browser cannot cache the image, so we aren’t speeding up any subsequent page loads by inlining the SVG. There must be a better way – and there is.

Styling the icons is possible, but getting deep into the styles becomes a bit harder owing to the nature of the contents of the <use> element – these contents are cloned into a shadow DOM, and hence selecting elements in CSS the traditional way is not possible. However, some techniques to work around that do exist, and give us slightly more styling flexibility. Animations work as expected.

Referencing an external SVG sprite in HTML

Instead of including the SVG inline in the document, you can reference the sprite and the icons inside it externally, taking advantage of fragment identifiers to select individual icons in the sprite.

For example, the above reference to the Twitter icon would look something like this instead:

<svg class=""twitter-icon"">
  <use xlink:href=""path/to/icons.svg#twitter-icon""></use>
<svg>


icons.svg is the name of the SVG file that contains all of our icons as symbols, and the fragment identifier #twitter-icon is the reference to the <symbol> wrapping the Twitter icon’s contents. Very convenient, isn’t it? The browser will request the sprite and then cache it, speeding up subsequent page loads. Win!

This technique also works in all browsers supporting SVG except Internet Explorer – not even IE9+ with SVG support permits this technique. No version of IE supports referencing an external SVG in <use>.

Fortunately (again), Jonathan Neil has created a plugin called svg4everybody which fills this gap in IE; you can reference an external sprite in <use> and also provide fallback for browsers that do not support SVG. However, it requires you to have the fallback images (PNG or JPEG, for example) available to do so. For details, refer to the plugin’s Github repository’s readme file.

CSS inline SVG sprites

Another way to create an SVG sprite is by inlining the SVG icons in a style sheet using data URIs, and providing fallback for non-supporting browsers – also within the CSS.

Using this approach, we’re turning the style sheet into the sprite that includes our icons. The style sheet is normally cached by the browser, so we have that concern out of the way.

This technique is put into practice in Filament Group’s icon system approach, which uses their Grunticon plugin – or its sister Grumpicon web app – for generating the necessary CSS for the sprite. As such, we’re going to cover this technique by following a workflow that uses one of these tools.

Again, we start with our icon SVG files. To focus on the actual spriting method and not on the tooling, I’ll go over the process of sprite creation using the Grumpicon web app, instead of the Grunticon plugin. Both tools generate the same resources that we’re going to use for the icon system. Whether you choose the web app or the Grunt set-up, after processing your SVG folder you’re going to end up with the same set of resources that we’ll be using throughout this section.

The first step is to drop your icons into the Grumpicon web app.

 Grumpicon homepage screenshot.

The application will then show you a preview of your icons, and a download button will allow you to download the generated files. These files will contain everything you need for your icon system – all that’s left is for you to drop the generated files and code into your project as recommended and you’ll have your sprite and icons ready to use anywhere you want in your page.

Grumpicon generates five files and one folder in the downloaded package: a png folder containing PNG versions of your icons; three style sheets (that we’ll go over briefly); a loader script file; and preview.html which is a live example showing you the other files in action.

The script in the loader goes into the <head> of your page. This script handles browser and feature detection, and requests the necessary style sheet depending on browser support for SVG and base64 data URIs. If you view the source code of the preview page, you can see exactly how the script is added.

icons.data.svg.css is the style sheet that contains your icons – the sprite. The icons are embedded inline inside the style sheet using data URIs, and applied to elements of your choice as background images, using class names. For example:

.twitter-icon{
    background-image: url('data:image/svg+xml;…'); /* the ellipsis is where the icon’s data would go */
    background-repeat: no-repeat;
    background-position: 50% 50%;
    height: 2em;
    width: 2em;
    /* etc. */
}

Then, you only have to apply the twitter-icon class name to an element in your HTML to apply the icon as a background to it:

<span class=""twitter-icon""></span>

And that’s all you need to do to get an icon on the page.

icons.data.svg.css, along with the other two style sheets and the png folder should be added to your CSS folder.

icons.data.png.css is the style sheet the script will load in browsers that don’t support SVG, such as IE8. Fallback for the inline SVG is provided as a base64-encoded PNG. For instance, the fallback for the Twitter icon from our example would look like so:

.twitter-icon{
    background-image: url('data:image/png;base64;…’);
    /* etc. */
}

icons.fallback.css is the style sheet required for browsers that don’t support base64-encoded PNGs – the PNG images are loaded as usual using the image’s URL. The script will load this style sheet for IE6 and IE7, for example.

.twitter-icon{
    background-image: url(png/twitter-icon.png);
    /* etc. */
}

This technique is very different from the previous one. The sprite in this case is literally the style sheet, not an SVG container, and the icon usage is very similar to that of a CSS sprite – the icons are provided as background images.

This technique has advantages and disadvantages. For the sake of brevity, I won’t go into further details, but the main limitations worth mentioning are that SVGs embedded as background images cannot be styled with CSS; and animations are restricted to those defined inside the <svg> for each icon. CSS interactions (such as hover effects) don’t work either. Thus, to apply an effect for an icon that changes its color on hover, for example, you’ll need to export a set of SVGs for each colour in order for Grumpicon to create matching fallback PNG images that can then be used for the animation.

For more details about the Grumpicon workflow, I recommend you check out “A Designer’s Guide to Grumpicon” on Filament Group’s website.

Using SVG fragment identifiers and views

This spriting technique is, again, different from the previous ones, and it is my personal favourite.

SVG comes with a standard way of cropping to a specific area in a particular SVG image. If you’ve ever worked with CSS sprites before then this definitely sounds familiar: it’s almost exactly what we do with CSS sprites – the image containing all of the icons is cropped, so to speak, to show only the one icon that we want in the background positioning area of the element, using background size and positioning properties.

Instead of using background properties, we’ll be using SVG’s viewBox attribute to crop our SVG to the specific icon we want.

What I like about this technique is that it is more visual than the previous ones. Using this technique, the SVG sprite is treated like an actual image containing other images (the icons), instead of treating it as a piece of code containing other code.

Again, our SVG icons are placed inside a main SVG container that is going to be our SVG sprite. If you’re working in a graphics editor, position or arrange your icons inside the canvas any way you want them to be, and then export the graphic as is. Of course, the less empty space there is in your SVG, the better.

In our example, the sprite contains three icons as shown in the following image. The sprite is open in Sketch. Notice how the SVG is just big enough to fit the icons inside it. It doesn’t have to be like this, but it’s cleaner this way.

 Screenshot showing the SVG sprite containing our icons.

Now, suppose you want to display only the Instagram icon. Using the SVG viewBox attribute, we can crop the SVG to the icon. The Instagram icon is positioned at 64px along the positive x-axis, and zero pixels along the y-axis. It is also 32px by 32px in size.

 Screenshot showing the position (offset) of the Instagram icon inside the SVG sprite, and its size.

Using this information, we can specify the value of the viewBox as: 64 0 32 32. This area of the view box contains only the Instagram icon. 64 0 specifies the top-left corner of the view box area, and 32 32 specify its dimensions.

Now, if we were to change the viewBox value on the SVG sprite to this value, only the Instagram icon will be visible inside the SVG viewport. Great. But how do we use this information to display the icon in our page using our sprite?

SVG comes with a native way to link to portions or areas of an image using fragment identifiers. Fragment identifiers are used to link into a particular view area of an SVG document. Thus, using a fragment identifier and the boundaries of the area that we want (from the viewBox), we can link to that area and display it.

For example, if you want to display the icon from the sprite using an <img> tag, you can reference the icon in the sprite like so:

<img src='uiIcons.svg#svgView(viewBox(64, 0, 32, 32))' alt=""Settings icon""/>

The fragment identifier in the snippet above (#svgView(viewBox(64, 0, 32, 32))) is the important part. This will result in only the Instagram icon’s area of the sprite being displayed.

There is also another way to do this, using the SVG <view> element. The <view> element can be used to define a view area and then reference that area somewhere else. For example, to define the view box containing the Instagram icon, we can do the following:

<view id='instagram-icon' viewBox='64 0 32 32' />

Then, we can reference this view in our <img> element like this:

<img src='sprite.svg#instagram-icon' alt=""Instagram icon"" />

The best part about this technique – besides the ability to reference an external SVG and hence make use of browser caching – is that it allows us to use practically any SVG embedding technique and does not restrict us to specific tags.

It goes without saying that this feature can be used for more than just icon systems, owing to viewBox’s power in controlling an SVG’s viewable area.

SVG fragment identifiers have decent browser support, but the technique is buggy in Safari: there is a bug that causes problems when loading a server SVG file and then using fragment identifiers with it. Bear Travis has documented the issue and a workaround.

Where to go from here

Pick the technique that works best for your project. Each technique has its own pros and cons, relating to convenience and maintainability, performance, and styling and scripting. Each technique also requires its own fallback mechanism.

The spriting techniques mentioned here are not the only techniques available. Other methods exist, such as SVG stacks, and others may surface in future, but these are the three main ones today.

The third technique using SVG’s built-in viewBox features is my favourite, and with better browser support and fewer (ideally, no) bugs, I believe it is more likely to become the standard way to create and use SVG sprites. Fallback techniques can be created, of course, in one of many possible ways.

Do you use SVG for your icon system? If so, which is your favourite technique? Do you know or have worked with other ways for creating SVG sprites?",2014,Sara Soueidan,sarasoueidan,2014-12-16T00:00:00+00:00,https://24ways.org/2014/an-overview-of-svg-sprite-creation-techniques/,code
43,Content Production Planning,"While everyone agrees that getting the content of a website right is vital to its success, unless you’re lucky enough to have an experienced editor or content strategist on board, planning content production often seems to fall through the cracks. One reason is that, for most of the team, it feels like someone else’s problem. Not necessarily a specific person’s problem. Just someone else’s. It’s only when everyone starts urgently asking when the content is going to be ready, that it becomes clear the answer is, “Not as soon as we’d like it”.

The good news is that there are some quick and simple things you can do, even if you’re not the official content person on a project, to get everyone on the same content planning page. 

Content production planning boils down to answering three deceptively simple questions:


	What content do you need?
	How much of it do you need?
	Who’s going to make it?


Even if it’s not your job to come up with the answers, by asking these questions early enough and agreeing who is going to come up with the answers, you’ll be a long way towards avoiding the last-minute content problems which so often plague projects.

How much content do we need?

People tend to underestimate two crucial things about content: how much content they need, and how long that content takes to produce.

When I ask someone how big their website is – how many pages it contains – I usually double or triple the answer I get. That’s because almost everyone’s mental model of their website greatly underestimates its true size. You can see the problem for yourself if you look at a site map. Site maps are great at representing a mental model of a website. But because they’re a deliberate simplification they naturally lead us to underestimate how much content is involved in populating them.

Several years ago I was asked to help a client create a new microsite (their word) which they wanted ready in two weeks for a conference they were attending. Here’s the site map they had in mind. At first glance it looks like a pretty small website. Maybe twenty to thirty pages?



That’s what the client thought.

But see those boxes which are multiple boxes stacked on top of one another, for product categories, descriptions and supporting material? They’re known as page stacks, and page stacks are the content strategy equivalent of Here Be Dragons. 



Say we have:


	five product categories
	each with five products
	which all have two or three supporting documents


Those are still fairly small numbers. But small numbers multiplied by other small numbers tend to lead to big numbers.



5 categories = 5 category descriptions

plus

5 categories × 5 products each = 25 product descriptions

plus

25 products × 2.5 (average) supporting documents = 63 supporting documents

equals

93 pages



Suddenly our twenty- or thirty-page website is running towards one hundred.

That’s probably enough to get most project teams to sit up and take notice. But there’s still the danger of underestimating how long it’s going to take to create the content. After all, assuming the supporting documents already exist in some form, there are only about twenty-five to thirty pages of new copy to write.

How much work is it?

Again, we have the problem that small numbers when multiplied by other small numbers tend to lead to big numbers. Let’s make a rough guess that it’ll take four hours to write each product category and description page we need. That feels a little conservative if we’re writing stuff from scratch, but assuming the person doing it already knows the products fairly well it’s not unreasonable.



30 pages × 4 hours each = 120 hours

120 hours ÷ 7.5 working hours a day = 16 days



Ouch.

At this point it’s pretty clear we’re not getting this site launched in two weeks. 

The goal is the conversation

By breaking down the site into its content components, and putting some rough estimates on how long each might take to produce, the client instantly realised that there was no way they would be ready to launch it in two weeks. Although we still didn’t know exactly when it would be ready, getting to that realisation right at the start of the project was a major win for everybody. Without it, the design agency would have bust a gut to get the design, front-end and CMS all done in double-quick time, only to find it was all for nothing as barely half the content was ready. As it was, an early discussion about content, albeit a brief one, bought everyone time to tackle the project properly, without pulling any long nights or working weekends.

If you haven’t been able to get people to discuss content plans for the project, these kinds of rough estimates should give you enough evidence to get everyone to start taking it seriously. Your goal is to get everyone on the project to a place where they are ready to talk in detail about who is going to create this content, and how long it’s really going to take them, and to get to those conversations before lack of content becomes a problem.

Be careful though. It’s best to talk in ranges and round numbers when your estimates are this uncertain. And watch those multipliers. Given small numbers multiplied by other small numbers lead to big numbers, changing just one number can greatly change the overall estimate. I like to run a couple of different scenarios to check what things look like if I’ve under- or overestimated either how many pages we’re going to need, or how long they’re going to take to create. For example:



Top end: 30 pages × 5 hours = 150 hours, or 20 days

Bottom end: 25 pages × 4 hours = 100 hours, or 13.3 days



So rather than say, “I estimate the content will take around sixteen days to produce”, I’m going to say, “I think the content will take about three to four weeks to produce”. Even with qualifiers like estimate and around, sixteen days sounds too precise. Whereas three to four weeks instantly conveys that this is just a rough figure.

Who’s going to make it?

So, people tend to underestimate two crucial things about content: how much content they need, and how long content takes to write. At this stage, you’re still in danger of the latter, because it’s tempting to simply estimate how much time content takes to write (or record, if we’re talking audio or visual content), and overlook all the other work that needs to goes on around it. 

Take 24 ways as an example. In terms of our three deceptively simple questions: what is practical articles about web design; how many is twenty-four, one for each day of Advent; and who are experts working on the web, one to write each article. 

But there’s another who you might not have considered. 

Someone needs to select those authors in the first place, make sure they deliver their articles on time (and find someone to replace them if they don’t), review drafts, copy-edit and proofread final versions, upload them to the site, promote them, keep an eye on the comments and make sure there are still presents under the tree on Christmas morning.

Even if each of those tasks only takes an hour or so, it then needs multiplying by twenty-four (except the presents, obviously). And as we’ve already seen, small numbers multiplied by small numbers quickly turn into much bigger numbers. Just a few hours per article, when multiplied by twenty-four articles, easily multiplies up to days or even weeks of effort.

To get a more accurate estimate of how long the different kinds of content are going to take, you need to break down the content production work into its constituent stages, starting with planning, moving on through the main work of creation, to reviewing, approvals and finally publishing. You need to think about who needs to be involved at each step, and how much time they’ll need to do their bit. 

Taken together, these things make up your content workflow. The workflow will be different for each organisation, but might look something like this:


	Eddie the web editor will work out the key messages and objectives for each page, and agree them with Mo the marketing director.
	Eddie will then get Cal, the copywriter, to write the first draft.
	As part of that, Cal will interview Sam the subject expert to understand the intricacies of the subject and get all the facts straight.
	Once Cal’s done the first draft, it’ll go to Sam to check for accuracy, while Eddie reviews it for style and message.
	Once Cal has incorporated their feedback it’s time to get Mo to have a look at the final draft.
	If Mo’s happy, it’ll get a final proofread, be uploaded to the CMS, and Mo will give the final sign-off and release it for publishing.


You can plot this on a table, with the stages of the content production process down the side, and the key roles or personnel along with top. Then the team can estimate how much time they think each of them needs at each stage.


    
        
        Mo (marketing director)
        Sam (subject expert)
        Eddie (web editor)
        Cal (copywriter)
    
    
        Outline: define key messages and objectives
        
        
        30 min
        
    
    
        Review outline
        15 min
        
        
        
    
    
        First draft
        
        30 min
        
        3 hours
    
    
        Review 1st draft
        
        30 min
        30 min
        
    
    
        2nd draft
        
        
        
        1 hour
    
    
        Review 2nd draft
        15 min
        15 min
        15 min
        
    
    
        Final amendments
        
        
        
        30 min
    
    
        Proofread
        
        
        15 min
        
    
    
        Upload
        
        
        
        15 min
    
    
        Sign-off
        10 min
        
        
        
    
    
        TOTAL
        40 min
        1 hour 15 min
        1 hour 30 min
        4 hours 45 min
    


You can then bring out your calculator again, and come up with some more big scary numbers showing how much time it’s going to take for the whole team to get all the content needed not just written, but also planned, reviewed, approved and published.

With an experienced team you can run this exercise as a group workshop and get some fairly accurate estimates pretty quickly. If this is all a bit new to you, check out Gather Content’s Content Production Planning for Agencies ebook for a useful guide to common content roles, ballpark estimates for how much time each one needs on a typical piece of content, and how to run a process and estimating workshop to dig into them in more detail. 

On a small team, one person might play many roles, but you should still sanity-check your estimates by breaking down the process and putting a rough estimate on each stage. With only a couple of people involved, it’s even easier to only include the core activity like writing or recording in your estimates, and forget to allow time for the planning, reviewing, proofreading, publishing and promoting you’ll still need to do. And even in a team of one, if at all possible you should find at least one other person to act as a second pair of eyes, and give anything you produce a quick once-over and proofread before it’s published.

Depending on the kind of content you’re making, you should also consider what will happen after it’s published. The full content life cycle should include promotion, monitoring and regular reviews to make sure content stays accurate and up to date. Making sure you have the time and resources available to do all those things for each piece of content is essential for creating a sustainable content programme.

The proof of the pudding

Even after digging into workflow and getting the whole team involved in estimating, you’re still largely in the realm of the guesstimate. The good news, though, is that you can quite quickly start finding out if your guesstimates are right or not. As soon as you can, pilot the production process with some real content. This is a double-win: you start finding out how long it really takes to produce all this fab new content, and you get real content to work with in designs and prototypes.

Once you’ve run a few things through your process, you’ll be able to refine your estimates, confirm your workflow, and give everyone involved a clear idea of when it will all be ready, and what you need from them.

Keeping it all on track

At this point I like to pull everything together into the content strategist’s favourite tool: the spreadsheet.

A simple content production checklist is a bit like a content inventory or audit, but for the content you don’t yet have, not the stuff already done. You can grab an example here.

Each piece of content gets its own row, with columns for basic information like page title, ID (which should match the site map), and who’s responsible for making it. You can capture simple details like target audience and key messages here too, though for more complex content, page description tables like those described by Relly Annett-Baker in “Extracting the Content” may be a better tool to use. Just adapt these columns to whatever makes sense for your content.

I then have columns to track where each piece is in the production process. I usually keep this simple, with a column each to mark whether it’s draft, final or uploaded. The status column on the left automatically shows the item’s status, using a simple traffic light colour scheme for whether the item is still to do (red), in draft (amber), or done (green). Seeing the whole thing slowly turn from red to green is a nice motivator.

If you want to track the workflow in more detail, a kanban board in a tool like Trello is a great way for a team to collaborate on content production, track each item’s progress, and keep an eye out for bottlenecks and delays. 

Getting to the content strategy conversation

It’s a relatively simple exercise, then, to decide not just what kinds of pages you need, but also how many of them: put some rough estimates of effort on the tasks needed to create those pages – not just the writing, but all the other stages of planning, reviewing, approving, publishing and promoting – and then multiply all those things together. This will quickly bring some reality to grand visions and overambitious plans. Do it early enough, and even when the final big scary number is a lot bigger and scarier than everyone thought, you’ll still have time to do something about it.

As well as getting everyone on board for some proper content planning activities, that big scary number is your opportunity to get to the real core questions of content strategy: do we really need all this content? Where can existing content be reused and repurposed? How do we prioritise our efforts? What really matters to our readers and users?

Time and again, case studies show that less content delivers more: more leads, more sales, more self-service support and savings in the call centre. Although that argument is primarily one you should make from a good-for-the-users perspective, it doesn’t hurt to be able to make it from the cheaper-for-the-business perspective as well, and to have some big scary numbers to back that up.",2014,Sophie Dennis,sophiedennis,2014-12-17T00:00:00+00:00,https://24ways.org/2014/content-production-planning/,content
48,A Holiday Wish,"A friend and I were talking the other day about why clients spend more on toilet cleaning than design, and how the industry has changed since the mid-1990s, when we got our starts. Early in his career, my friend wrote a fine CSS book, but for years he has called himself a UX designer. And our conversation got me thinking about how I reacted to that title back when I first started hearing it.

“Just what this business needs,” I said to myself, “another phony expert.”

Okay, so I was wrong about UX, but my touchiness was not altogether unfounded. In the beginning, our industry was divided between freelance jack-of-all-trade punks, who designed and built and coded and hosted and Photoshopped and even wrote the copy when the client couldn’t come up with any, and snot-slick dot-com mega-agencies that blew up like Alice and handed out titles like impoverished nobles in the years between the world wars. 

I was the former kind of designer, a guy who, having failed or just coasted along at a cluster of other careers, had suddenly, out of nowhere, blossomed into a web designer—an immensely curious designer slash coder slash writer with a near-insatiable lust to shave just one more byte from every image. We had modems back then, and I dreamed in sixteen colors. My source code was as pretty as my layouts (arguably prettier) and I hoovered up facts and opinions from newsgroups and bulletin boards as fast as any loudmouth geek could throw them. It was a beautiful life.

But soon, too soon, the professional digital agencies arose, buying loft buildings downtown, jacking in at T1 speeds, charging a hundred times what I did, and communicating with their clients in person, in large artfully bedecked rooms, wearing hand-tailored Barney’s suits and bringing back the big city bullshit I thought I’d left behind when I quit advertising to become a web designer. 

Just like the big bad ad agencies of my early career, the new digital agencies stocked every meeting with a totem pole worth of ranks and titles. If the client brought five upper middle managers to the meeting, the agency did likewise. If fifteen stakeholders got to ask for a bigger logo, fifteen agency personnel showed up to take notes on the percentage of enlargement required.

But my biggest gripe was with the titles.

The bigger and more expensive the agency, the lousier it ran with newly invented titles. Nobody was a designer any more. Oh, no. Designer, apparently, wasn’t good enough. Designer was not what you called someone you threw that much money at.

Instead of designers, there were user interaction leads and consulting middleware integrators and bilabial experience park rangers and you name it. At an AIGA Miami event where I was asked to speak in the 1990s, I once watched the executive creative director of the biggest dot-com agency of the day make a presentation where he spent half his time bragging that the agency had recently shaved down the number of titles for people who basically did design stuff from forty-six to just twenty-three—he presented this as though it were an Einsteinian coup—and the other half of his time showing a film about the agency’s newly opened branch in Oslo. The Oslo footage was shot in December. I kept wondering which designer in the audience who lived in the constant breezy balminess of Miami they hoped to entice to move to dark, wintry Norway. But I digress.

Shortly after I viewed this presentation, the dot-com world imploded, brought about largely by the euphoric excess of the agencies and their clients. But people still needed websites, and my practice flourished—to the point where, in 1999, I made the terrifying transition from guy in his underwear working freelance out of his apartment to head of a fledgling design studio. (Note: you never stop working on that change.)

I had heard about experience design in the 1990s, but assumed it was a gig for people who only knew one font. 

But sometime around 2004 or 2005, among my freelance and small-studio colleagues, like a hobbit in the Shire, I began hearing whispers in the trees of a new evil stirring. The fires of Mordor were burning. Web designers were turning in their HTML editing tools and calling themselves UXers.

I wasn’t sure if they pronounced it “uck-sir,” or “you-ex-er,” but I trusted their claims to authenticity about as far as I trusted the actors in a Doctor Pepper commercial when they claimed to be Peppers. I’m an UXer, you’re an UXer, wouldn’t you like to be an UXer too? No thanks, said I. I still make things. With my hands.

Such was my thinking. I may have earned an MFA at the end of some long-past period of soul confusion, but I have working-class roots and am profoundly suspicious of, well, everything, but especially of anything that smacks of pretense. I got exporting GIFs. I didn’t get how white papers and bullet points helped anybody do anything.

I was wrong. And gradually I came to know I was wrong. And before other members of my tribe embraced UX, and research, and content strategy, and the other airier consultant services, I was on board. It helped that my wife of the time was a librarian from Michigan, so I’d already bought into the cult of information architecture. And if I wasn’t exactly the seer who first understood how borderline academic practices related to UX could become as important to our medium and industry as our craft skills, at least I was down a lot faster than Judd Apatow got with feminism. But I digress.

I love the web and all the people in it. Today I understand design as a strategic practice above all. The promise of the web, to make all knowledge accessible to all people, won’t be won by HTML5, WCAG 2, and responsive web design alone. 

We are all designers. You may call yourself a front-end developer, but if you spend hours shaving half-seconds off an interaction, that’s user experience and you, my friend, are a designer. If the client asks, “Can you migrate all my old content to the new CMS?” and you answer, “Of course we can, but should we?”, you are a designer. Even our users are designers. Think about it. 

Once again, as in the dim dumb dot-com past, we seem to be divided by our titles. But, O, my friends, our varied titles are only differing facets of the same bright gem. Sisters, brothers, we are all designers. Love on! Love on!

And may all your web pages, cards, clusters, clumps, asides, articles, and relational databases be bright.",2014,Jeffrey Zeldman,jeffreyzeldman,2014-12-18T00:00:00+00:00,https://24ways.org/2014/a-holiday-wish/,ux
28,Why You Should Design for Open Source,"Let’s be honest. Most designers don’t like working for nothing. We rally against spec work and make a stand for contracts and getting paid. That’s totally what you should do as a professional designer in the industry. It’s your job. It’s your hard-working skill. It’s your bread and butter. Get paid.

However, I’m going to make a case for why you could also consider designing for open source. First, I should mention that not all open source work is free work. Some companies hire open source contributors to work on their projects full-time, usually because that project is used by said company. There are other companies that encourage open source contribution and even offer 20%-time for these projects (where you can spend one day a week contributing to open source). These are super rad situations to be in. However, whether you’re able to land a gig doing this type of work, or you’ve decided to volunteer your time and energy, designing for open source can be rewarding in many other ways.

Portfolio building

New designers often find themselves in a catch-22 situation: they don’t have enough work experience showcased in their portfolio, which leads to them not getting much work because their portfolio is bare. These new designers often turn to unsolicited redesigns to fill their portfolio. An unsolicited redesign is a proof of concept in which a designer attempts to redesign a popular website. You can see many of these concepts on sites like Dribbble and Behance and there are even websites dedicated to showcasing these designs, such as Uninvited Designs. There’s even a subreddit for them.

There are quite a few negative opinions on unsolicited redesigns, though some people see things from both sides. If you feel like doing one or two of these to fill your portfolio, that’s of course up to you. But here’s a better suggestion. Why not contribute design for an open source project instead?

You can easily find many projects in great need of design work, from branding to information design, documentation, and website or application design. The benefits to doing this are far better than an unsolicited redesign. You get a great portfolio piece that actually has greater potential to get used (especially if the core team is on board with it). It’s a win-win situation.

Not all designers are in need of portfolio filler, but there are other benefits to contributing design.

Giving back to the community

My first experience with voluntary work was when I collaborated with my friend, Vineet Thapar, on a pro bono project for the W3C’s Web Accessibility Initiative redesign project back in 2004. I was very excited to contribute CSS to a website that would get used by the W3C! Unfortunately, it decided to go a different direction and my work did not get used. However, it was still pretty exciting to have the opportunity, and I don’t regret a moment of that work. I learned a lot about accessibility from this experience and it helped me land some of the jobs I’ve had since.

Almost a decade later, I got super into Sass. One of the core maintainers, Chris Eppstein, lamented on Twitter one day that the Sass website and brand was in dire need of design help. That led to the creation of an open source task force, Team Sass Design, and we revived the brand and the website, which launched at SassConf in 2013.

It helped me in my current job. I showed it during my portfolio review when I interviewed for the role. Then I was able to use inspiration from a technique I’d tried on the Sass website to help create the more feature-rich design system that my team at work is building. But most importantly, I soon learned that it is exhilarating to be a part of the Sass community. This is the biggest benefit of all. It feels really good to give back to the technology I love and use for getting my work done.

Ben Werdmuller writes about the need for design in open source. It’s great to see designers contributing to open source in awesome ways. When A List Apart’s website went open source, Anna Debenham contributed by helping build its pattern library. Bevan Stephens worked with FontForge on the design of its website. There are also designers who have created their own open source projects. There’s Dan Cederholm’s Pears, which shares common patterns in markup and style. There’s also Brad Frost’s Pattern Lab, which shares his famous method of atomic design and applies it to a design system. These systems and patterns have been used in real-world projects, such as RetailMeNot, so designers have contributed to the web in an even larger way simply by putting their work out there for others to use. That’s kind of fun to think about.

How to get started

So are you stoked about getting into the open source community? That’s great!

Initially, you might get worried or uncomfortable in getting involved. That’s okay. But first consider that the project is open source for a reason. Your contribution (no matter how large or small) can help in a big way.

If you find a project you’re interested in helping, make sure you do your research. Sometimes project team members will be attached to their current design. Is there already a designer on the core team? Reach out to that designer first. Don’t be too aggressive with why you think your design is better than theirs. Rather, offer some constructive feedback and a proposal of what would make the design better. Chances are, if the designer cares about the project, and you make a strong case, they’ll be up for it.

Are there contribution guidelines? It’s proper etiquette to read these and follow the community’s rules. You’ll have a better chance of getting your work accepted, and it shows that you take the time to care and add to the overall quality of the project. Does the project lack guidelines? Consider starting a draft for that before getting started in the design.

When contributing to open source, use your initiative to solve problems in a manageable way. Huge pull requests are hard to review and will often either get neglected or rejected. Work in small, modular, and iterative contributions.

So this is my personal take on what I’ve learned from my experience and why I love open source. I’d love to hear from you if you have your own experience in doing this and what you’ve learned along the way as well. Please share in the comments!

Thanks Drew McLellan, Eric Suzanne, Kyle Neath for sharing their thoughts with me on this!",2014,Jina Anne,jina,2014-12-19T00:00:00+00:00,https://24ways.org/2014/why-you-should-design-for-open-source/,design
39,Meet for Learning,"“I’ve never worked in a place like this,” said one of my direct reports during our daily stand-up meeting.

And with that statement, my mind raced to the most important thing about lawyering that I’ve learned from decades of watching lawyers lawyer on TV: don’t ask a question you don’t know the answer to.

But I couldn’t stop myself. I wanted to learn more. The thought developed in my mind. The words formed in my mouth. And the vocalization occurred: “A place like this?”

“I’ve never worked where people are so honest and transparent about things.”

Designing a learning-centered culture

Before we started Center Centre, Jared Spool and I discussed both the larger goals and the smaller details of this new UX design school. We talked about things like user experience, curriculum, and structure.

We discussed the pattern we saw in our research. Hiring managers told us time and again that great designers have excellent technical and interpersonal skills. But, more importantly, the best designers are lifelong learners—they are willing and able to learn how to do new things. Learning this led us to ask a critical question: how would we intentionally design a learning-centered experience?

To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. We knew the best way to shape the culture was to work with our direct reports—our directs—to develop the behaviors we wanted them to exemplify.

To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn.

Building a learning team

Our learning-centered culture starts with our staff. We believe in transparency. Transparency builds trust. Effective organizations have effective teams who trust each other as individuals.

One huge way we build that trust and provide opportunities for transparency is in our meetings. (I know, I know—meetings! Yuck!) But seriously, running and participating in effective meetings is a great opportunity to build a learning-centered culture.

Meetings—when done well—allow individuals time to come together, to share, and to listen. These behaviors, executed on a consistent and regular basis, build honest and trusting relationships.

An effective meeting is one that achieves the desired outcomes of that meeting. While different meetings aim for different results, at Center Centre all meetings have a secondary goal: meet for learning.

A framework for learning-centered meetings

We’ve developed a framework for our meetings. We use it for all our meetings, which means attendees know what to expect. It also saves us from reinventing the wheel in each meeting.

These basic steps help our meetings focus on the valuable face-to-face interaction we’re having, and help us truly begin to learn from one another.

 An agenda for a staff meeting.

Use effective meeting basics


	Prepare for the meeting before the meeting.
	If you’re running the meeting, prepare a typed agenda and share it before the meeting. Agendas have start times for each item.
	Start the meeting on time. Don’t wait for stragglers.
	Define ground rules. Get input from attendees. Recurring meetings don’t have to do this every time.
	Keep to the meeting agenda. Put off-topic questions and ideas in a parking lot, a visual document that everyone can see, so you can address the questions and ideas later.
	Finish on time. And if you’ve reached the meeting’s goals, finish early.


 Parking lots where ideas on sticky notes can be posted for later consideration.

Focus to learn


	Have tech-free meetings: no laptops, no phones, no things with notifications.
	Bring a notebook and a pen.
	Take notes by hand. You’re not taking minutes, you’re writing to learn.


Come with a learning mindset


	Ask: what are our goals for this meeting? (Hopefully answered by the meeting agenda.)
	Ask: what can I learn overall?
	Ask: what can I learn from each of my colleagues?
	Ask: what can I share that will help the team learn overall?
	Ask: what can I share that will help each of my colleagues learn?


Investing in regularly scheduled learning-centered meetings

At Center Centre, we have two types of recurring all-staff meetings: daily stand-ups and weekly staff meetings. (We are a small organization, so it makes sense to meet as an entire group.)

Yes, that means we spend thirty minutes each day in stand-up, for a total of two and a half hours of stand-up meeting time each week. And, yes, we also have a weekly ninety-minute sit-down staff meeting on top of that. This investment in time is an investment in learning.

We use these meetings to build our transparency, and, therefore, our trust. The regularity of these meetings helps us maintain ongoing, open sharing about our responsibilities, our successes, and our learning.

For instance, we answer five questions in our stand-up:


	What did I get done since the last stand-up (I reported at)?
	What is my goal to accomplish before the next stand-up?
	What’s preventing me from getting these things done, if anything?
	What’s the highest risk or most unknown thing right now about what I’m trying to get done?
	What is the most important thing I learned since the last time we met and how will what I learned change the way I approach things in the future?


Each person writes out their answers to these questions before the meeting. Each person brings their answers printed on paper to the meeting. And each person brings a pen to jot down notes.

 Notes compiled for a stand-up meeting.

During the stand-up, each person shares their answers to the five questions. To sustain a learning-centered culture, the fifth question is the most important question to answer. It allows individual reflection focused on learning. Sometimes this isn’t an easy question to answer. It makes us stretch. It makes us think.

By sharing our individual answers to the fifth question, we open ourselves up to the group. When we honestly share what we’ve learned, we openly admit that we didn’t know something. Sharing like this would be scary (and even risky) if we didn’t have a learning-centered culture.

We often share the actual process of how we learned something. By listening, each of us is invited to learn more about the topic at hand, consider what more there is to learn about that topic, and even gain insights into other methods of learning—which can be applied to other topics.

Sharing the answers to the fifth question also allows opportunities for further conversations. We often take what someone has individually learned and find ways to apply it for our entire team in support of our organization. We are, after all, learning together.

Building individual learners

We strive to grow together as a team at Center Centre, but we don’t lose sight of the importance of the individuals who form our team. As individuals, we bring our goals, dreams, abilities, and prior knowledge to the team.

To build learning teams, we must build individual learners. A team made up of lifelong learners, who share their learning and learn from each other, is a team that will continually produce better results.

As a manager, I need to meet each direct where they are with their current abilities and knowledge. Then, I can help them take their skills and knowledge base to the next levels. This process requires each individual direct to engage in professional development.

We believe effective managers help their directs engage in behaviors that support growth and development. Effective managers encourage and support learning.



Our weekly one-on-ones

One way we encourage learning is through weekly one-on-ones. Each of my directs meets with me, individually, for thirty minutes each week. The meeting is their meeting. It is not my meeting.

My direct sets the agenda. They talk about what they want to talk about. They can talk about work. They can talk about things outside of work. They can talk about their health, their kids, and even their cat. Whatever is important to them is important to me. I listen. I take notes.

Although the direct sets the specific agenda, the meeting has three main parts. Approximately ten minutes for them (the direct), ten minutes for me (the manager), and ten minutes for us to talk about their future within—and beyond—our organization.

Coaching for future performance

The final third of our one-on-one is when I coach my directs. Coaching looks to the direct’s future performance. It focuses on developing the direct’s skills.

Coaching isn’t hard. It doesn’t take much time. For me, it usually takes less than five minutes a week during a one-on-one.

The first time I coach one of my directs, I ask them to brainstorm about the skills they want to improve. They usually already have an idea about this. It’s often something they’ve wanted to work on for some time, but didn’t think they had the time or the knowhow to improve.

If a direct doesn’t know what they want to improve, we discuss their job responsibilities—specifically the aspects of the job that concern them.

Coaching provides an opportunity for me to ask, “In your job, what are the required skills that you feel like you don’t have (or know well enough, or perform effectively, or use with ease)?”

Sometimes I have to remind a direct that it’s okay not to know how to do something (even if it’s a required part of their job). After all, our organization is a learning organization. In a learning organization, no one knows everything but everyone is willing to learn anything.

After we review the job responsibilities together, I ask my direct what skill they’d like to work to improve. Whatever they choose, we focus on that skill for coaching—I’ve found my directs work better when they’re internally motivated.

Sometimes the first time I talk with a direct about coaching, they get a bit anxious. If this happens, I share a personal story about my professional learning journey. I say something like:


	I didn’t know how to make a school before we started to make Center Centre.

	I didn’t know how to manage an entire team of people—day in and day out—until I started managing a team of people every day.

	When I realized that I was the boss—and that the success of the school would hinge, at least in part, on my skills as a manager—I was a bit terrified. I was missing an important skill set that I needed to know (and I needed to know well).

	When I first understood this, I felt bad—like I should have already known how to be a great manager. But then I realized, I’d never faced this situation. I’d never needed to know how to use this skill set in this way.

	I worked through my anxiety about feeling inadequate. I decided I’d better learn how to be an effective manager because the school needed me to be one. You needed me to be one.

	Every day, I work to improve my management skills. You’ve probably noticed that some days I’m better at it than others. I try not to beat myself up about this, although it’s hard—I’d like to be perfect at it. But I’m not.

	I know that if I make a conscious, daily effort to learn how to be a better manager, I’ll continue to improve. So that’s what I do.

	Every day I learn. I learn by doing. I learn how to be better than I was the day before. That’s what I ask of you.


Once we determine the skill the direct wants to learn, we figure out how they can go about learning it. I ask: “How could you learn this skill?”

We brainstorm for two or three minutes about this. We write down every idea that comes to mind, and we write it so both of us can easily see the options (both whiteboards and sticky notes on the wall work well for this exercise).


	Read a book. Research online. Watch a virtual seminar. Listen to a podcast. Talk to a mentor. Reach out to an expert. Attend a conference. Shadow someone else while they do the skill. Join a professional organization.


The goal is to get the direct on a path of self-development. I’m coaching their development, but I’m not the main way my direct will learn this new skill.

I ask my direct which path seems like the best place to start. I let them choose whatever option they want (as long as it works with our budget). They are more likely to follow through if they are in control of this process.

Next, we work to break down the selected path into tasks. We only plan one week’s worth of tasks. The tasks are small, and the deadlines are short. My direct reports when each task is completed.

At our next one-on-one, I ask my direct about their experience learning this new skill.

Rinse. Repeat.

That’s it. I spend five minutes a week talking with each direct about their individual learning. They develop their professional skills, and together we’re creating a learning-centered culture.

Asking questions I don’t know the answer to

When my direct said, “I’ve never worked where people are so honest and transparent about things,” it led me to believe that all this is working. We are building a learning-centered culture.

This week I was reminded that creating a learning-centered culture starts not just with the staff, but with me. When I challenge myself to learn and then share what I’m currently learning, my directs want to learn more about what I’m learning about.

For example, I decided I needed to improve my writing skills. A few weeks ago, I realized that I was sorely out of practice and I felt like I had lost my voice. So I started to write. I put words on paper. I felt overwhelmed. I felt like I didn’t know how to write anymore (at least not well or effectively).

I bought some books on writing (mostly Peter Elbow’s books like Writing with Power, Writing Without Teachers, and Vernacular Eloquence), and I read them. I read them all. Reading these books was part of my personal coaching. I used the same steps to coach myself as I use with my directs when I coach them.

In stand-ups, I started sharing what I accomplished (like I completed one of the books) and what I learned by doing—specific things, like engaging in freewriting and an open-ended writing process.

This week, I went to lunch with one of my directs. She said, “You’ve been talking about freewriting a lot. You’re really excited about it. Freewriting seems like it’s helping your writing process. Would you tell me more about it?”

So I shared the details with her. I shared the reasons why I think freewriting is helping. I’m not focused on perfection. Instead, each day I’m focused on spending ten, uninterrupted minutes writing down whatever comes to my mind. It’s opening my writing mind. It’s allowing my words to flow more freely. And it’s helping me feel less self-conscious about my writing.

She said, “Leslie, when you say you’re self-conscious about your writing, I laugh. Not because it’s funny. But because when I read what you write, I think, ‘What is there to improve?’ I think you’re a great writer. It’s interesting to know that you think you can be a better writer. I like learning about your learning process. I think I could do freewriting. I’m going to give it a try.”

There’s something magical about all of this. I’m not even sure I can eloquently put it into words. I just know that our working environment is something very different. I’ve never experienced anything quite like it. Somehow, by sharing that I don’t know everything and that I’m always working to learn more, I invite my directs to be really open about what they don’t know. And they see it’s possible always to learn and grow.

I’m glad I ignore all the lawyering I’ve learned from watching TV. I’m glad I ask the questions I don’t know the answers to. And I’m glad my directs do the same. When we meet for learning, we accelerate and amplify the learning process—building individual learners and learning teams. Embracing the unknown and working toward understanding is what makes our culture a learning-centered culture.

Photos by Summer Kohlhorst.",2014,Leslie Jensen-Inman,lesliejenseninman,2014-12-20T00:00:00+00:00,https://24ways.org/2014/meet-for-learning/,process
36,Naming Things,"There are only two hard things in computer science: cache invalidation and naming things.
Phil Karlton


Being a professional web developer means taking responsibility for the code you write and ensuring it is comprehensible to others. Having a documented code style is one means of achieving this, although the size and type of project you’re working on will dictate the conventions used and how rigorously they are enforced.

Working in-house may mean working with multiple developers, perhaps in distributed teams, who are all committing changes – possibly to a significant codebase – at the same time. Left unchecked, this codebase can become unwieldy. Coding conventions ensure everyone can contribute, and help build a product that works as a coherent whole.

Even on smaller projects, perhaps working within an agency or by yourself, at some point the resulting product will need to be handed over to a third party. It’s sensible, therefore, to ensure that your code can be understood by those who’ll eventually take ownership of it.

Put simply, code is read more often than it is written or changed. A consistent and predictable naming scheme can make code easier for other developers to understand, improve and maintain, presumably leaving them free to worry about cache invalidation.

Let’s talk about semantics

Names not only allow us to identify objects, but they can also help us describe the objects being identified.

Semantics (the meaning or interpretation of words) is the cornerstone of standards-based web development. Using appropriate HTML elements allows us to create documents and applications that have implicit structural meaning. Thanks to HTML5, the vocabulary we can choose from has grown even larger.

HTML elements provide one level of meaning: a widely accepted description of a document’s underlying structure. It’s only with the mutual agreement of browser vendors and developers that <p> indicates a paragraph.

Yet (with the exception of widely accepted microdata and microformat schemas) only HTML elements convey any meaning that can be parsed consistently by user agents. While using semantic values for class names is a noble endeavour, they provide no additional information to the visitor of a website; take them away and a document will have exactly the same semantic value.

I didn’t always think this was the case, but the real world has a habit of changing your opinion. Much of my thinking around semantics has been informed by the writing of my peers. In “About HTML semantics and front-end architecture”, Nicholas Gallagher wrote:


	The important thing for class name semantics in non-trivial applications is that they be driven by pragmatism and best serve their primary purpose – providing meaningful, flexible, and reusable presentational/behavioural hooks for developers to use.


These thoughts are echoed by Harry Roberts in his CSS Guidelines:


	The debate surrounding semantics has raged for years, but it is important that we adopt a more pragmatic, sensible approach to naming things in order to work more efficiently and effectively. Instead of focussing on ‘semantics’, look more closely at sensibility and longevity – choose names based on ease of maintenance, not for their perceived meaning.


Naming methodologies

Front-end development has undergone a revolution in recent years. As the projects we’ve worked on have grown larger and more important, our development practices have matured. The pros and cons of object-orientated approaches to CSS can be endlessly debated, yet their introduction has highlighted the usefulness of having documented naming schemes.

Jonathan Snook’s SMACSS (Scalable and Modular Architecture for CSS) collects style rules into five categories: base, layout, module, state and theme. This grouping makes it clear what each rule does, and is aided by a naming convention:


	By separating rules into the five categories, naming convention is beneficial for immediately understanding which category a particular style belongs to and its role within the overall scope of the page. On large projects, it is more likely to have styles broken up across multiple files. In these cases, naming convention also makes it easier to find which file a style belongs to.

	I like to use a prefix to differentiate between layout, state and module rules. For layout, I use l- but layout- would work just as well. Using prefixes like grid- also provide enough clarity to separate layout styles from other styles. For state rules, I like is- as in is-hidden or is-collapsed. This helps describe things in a very readable way.


SMACSS is more a set of suggestions than a rigid framework, so its ideas can be incorporated into your own practice. Nicholas Gallagher’s SUIT CSS project is far more strict in its naming conventions:


	SUIT CSS relies on structured class names and meaningful hyphens (i.e., not using hyphens merely to separate words). This helps to work around the current limits of applying CSS to the DOM (i.e., the lack of style encapsulation), and to better communicate the relationships between classes.


Over the last year, I’ve favoured a BEM-inspired approach to CSS. BEM stands for block, element, modifier, which describes the three types of rule that contribute to the style of a single component. This means that, given the following markup:

<ul class=“sleigh”>
    <li class=“sleigh__reindeer sleigh__reindeer––famous”>Rudolph</li>
    <li class=“sleigh__reindeer”>Dasher</li>
    <li class=“sleigh__reindeer”>Dancer</li>
    <li class=“sleigh__reindeer”>Prancer</li>
    <li class=“sleigh__reindeer”>Vixen</li>
    <li class=“sleigh__reindeer”>Comet</li>
    <li class=“sleigh__reindeer”>Cupid</li>
    <li class=“sleigh__reindeer”>Dunder</li>
    <li class=“sleigh__reindeer”>Blixem</li>
</ul>

I know that:


	.sleigh is a containing block or component.
	.sleigh__reindeer is used only as a descendent element of .sleigh.
	.sleigh__reindeer––famous is used only as a modifier of .sleigh__reindeer.


With this naming scheme in place, I know which styles relate to a particular component, and which are shared. Beyond reducing specificity-related head-scratching, this approach has given me a framework within which I can consistently label items, and has sped up my workflow considerably.

Each of these methodologies shows that any robust CSS naming convention will have clear rules around case (lowercase, camelCase, PascalCase) and the use of special (allowed) characters like hyphens and underscores.

What makes for a good name?

Regardless of higher-level conventions, there’s no getting away from the fact that, at some point, we’re still going to have to name things. Recognising that classes should be named with other developers in mind, what makes for a good name?

Understandable

The most important aspect is for a name to be understandable. Words used in your project may come from a variety of sources: some may be widely understood, and others only be recognised by people working within a particular environment.


	Culture
Most words you’ll choose will have common currency outside the world of web development, although they may have a particular interpretation among developers (think menu, list, input). However, words may have a narrower cultural significance; for example, in Germany and other German-speaking countries, impressum is the term used for legally mandated statements of ownership.
	Industry
Industries often use specific terms to describe common business practices and concepts. Publishing has a number of these (headline, standfirst, masthead, colophon…) all have well understood meanings – and not all of them are relevant to online usage.
	Organisation
Companies may have internal names (or nicknames) for their products and services. The Guardian is rife with such names: bisons (and buffalos), pixies (and super-pixies), bentos (and mini-bentos)… all of which mean something very different outside the organisation. Although such names can be useful inside smaller teams, in larger organisations they can become a barrier to entry, a sort of secret code used among employees who have been around long enough to know what they mean.
	Product
Your team will undoubtedly have created names for specific features or interface components used in your product. For example, at Clearleft we coined the term gravigation for a navigation bar that was pinned to the bottom of the viewport. Elements of a visual design language may have names, too. Transport for London’s bar and circle logo is known internally as the roundel, while Nike’s logo is called the swoosh. Branding agencies often christen colours within a brand palette, too, either to evoke aspects of the identity or to indicate intended usage.


Once you recognise the origin of the words you use, you’ll be better able to judge their appropriateness. Using Latin words for class names may satisfy a need to use semantic-sounding terms but, unless you work in a company whose employees have a basic grasp of Latin, a degree of translation will be required. Military ranks might be a clever way of declaring sizes without implying actual values, but I’d venture most people outside the armed forces don’t know how they’re ordered.

Obvious

Quite often, the first name that comes into your head will be the best option. Names that obliquely reference the function of a class (e.g. receptacle instead of container, kevlar instead of no-bullets) only serve to add an additional layer of abstraction. Don’t overthink it!

One way of knowing if the names you use are well understood is to look at what similar concepts are called in existing vocabularies. schema.org, Dublin Core and the BBC’s ontologies are all useful sources for object names.

Functional

While we’ve learned to avoid using presentational classes, there remains a tension between naming things based on their content, and naming them for their intended presentation or behaviour (which may change at different breakpoints). Rather than think about a component’s appearance or behaviour, instead look to its function, its purpose. To clarify, ask what a component’s function is, and not how the component functions.

For example, the Guardian’s internal content system uses the following names for different types of image placement: supporting, showcase and thumbnail, with inline being the default. These options make no promise of the resulting position on a webpage (or smartphone app, or television screen…), but do suggest intended use, and therefore imply the likely presentation.

Consistent

Being consistent in your approach to names will allow for easier naming of successive components, and extending the vocabulary when necessary. For example, a predictably named hierarchy might use names like primary and secondary. Should another level need to be added, tertiary is clearly be preferred over third.

Appropriate

Your project will feature a mix of style rules. Some will perform utility functions (clearing floats, removing bullets from a list, reseting margins), while others will perform specific functions used only once or twice in a project. Names should reflect this. For commonly used classes, be generic; for unique components be more specific.

It’s also worth remembering that you can use multiple classes on an element, so combining both generic and specific can give you a powerful modular design system:


	Generic: list
	Specific: naughty-children
	Combined: naughty-children list


If following the BEM methodology, you might use the following classes:


	Generic: list
	Specific: list––nice-children
	Combined: list list––nice-children


Extensible

Good naming schemes can be extended. One way of achieving this is to use namespaces, which are basically a way of grouping related names under a higher-level term.

Microformats are a good example of a well-designed naming scheme, with many of its vocabularies taking property names from existing and related specifications (e.g. hCard is a 1:1 representation of vCard). Microformats 2 goes one step further by grouping properties under several namespaces:


	h-* for root class names (e.g. h-card)
	p-* for simple (text) properties (e.g. p-name)
	u-* for URL properties (e.g. u-photo)
	dt-* for date/time properties (e.g. dt-bday)
	e-* for embedded markup properties (e.g. e-note)


The inclusion of namespaces is a massive improvement over the earlier specification, but the downside is that microformats now occupy five separate namespaces. This might be problematic if you are using u-* for your utility classes. While nothing will break, your naming system won’t be as robust, so plan accordingly.

(Note: Microformats perform a very specific function, separate from any presentational concerns. It’s therefore considered best practice to not use microformat classes as styling hooks, but instead use additional classes that relate to the function of the component and adhere to your own naming conventions.)

Short

Names should be as long as required, but no longer. When looking for words to describe a particular function, I try to look for single words where possible. Avoid abbreviations unless they are understood within the contexts described above. rrp is fine if labelling a recommended retail price in an online shop, but not very helpful if used to mean ragged-right paragraph, for example.

Fun!

Finally, names can be an opportunity to have some fun! Names can give character to a project, be it by providing an outlet for in-jokes or adding little easter eggs for those inclined to look.

The copyright statement on Apple’s website has long been named sosumi, a word that has a nice little history inside Apple. Until recently, the hamburger menu icon on the Guardian website was labelled honest-burger, after the developer’s favourite burger restaurant.

A few thoughts on preprocessors

CSS preprocessors have solved a lot of problems, but they have an unfortunate downside: they require you to name yet more things! Whereas we needed to worry only about style rules, now we need names for variables, mixins, functions… oh my!

A second article could be written about naming these, so for now I’ll offer just a few thoughts. The first is to note that preprocessors make it easier to change things, as they allow for DRYer code. So while the names of variables are important (and the advice in this article still very much applies), you can afford to relax a little.

Looking to name colour variables? If possible, find out if colours have been assigned names in a brand palette. If not, use obvious names (based on appearance or function, depending on your preference) and adapt as the palette grows. If it becomes difficult to name colours that are too similar, I’d venture that the problem lies with the design rather than the naming scheme.

The same is true for responsive breakpoints. Preprocessors allow you to move awkward naming conventions out of the markup and into the CSS. Although terms like mobile, tablet and desktop are not desirable given the need to think about device-agnostic design, if these terms are widely understood within a product team and among stakeholders, using them will ensure everyone is using the same language (they can always be changed later).

It still feels like we’re at the very beginning of understanding how preprocessors fit into a development workflow, if at all! I suspect over the next few years, best practices will emerge for all of these considerations. In the meantime, use your brain!



Even with sensible rules and conventions in place, naming things can remain difficult, but hopefully I’ve made this exercise a little less painful. Christmas is a time of giving, so to the developer reading your code in a year’s time, why not make your gift one of clearer class names.",2014,Paul Lloyd,paulrobertlloyd,2014-12-21T00:00:00+00:00,https://24ways.org/2014/naming-things/,code
26,Integrating Contrast Checks in Your Web Workflow,"It’s nearly Christmas, which means you’ll be sure to find an overload of festive red and green decorating everything in sight—often in the ugliest ways possible. 

While I’m not here to battle holiday tackiness in today’s 24 ways, it might just be the perfect reminder to step back and consider how we can implement colour schemes in our websites and apps that are not only attractive, but also legible and accessible for folks with various types of visual disabilities.

 This simulated photo demonstrates how red and green Christmas baubles could appear to a person affected by protanopia-type colour blindness—not as festive as you might think. Source: Derek Bruff

I’ve been fortunate to work with Simply Accessible to redesign not just their website, but their entire brand. Although the new site won’t be launching until the new year, we’re excited to let you peek under the tree and share a few treats as a case study into how we tackled colour accessibility in our project workflow. Don’t worry—we won’t tell Santa!

Create a colour game plan

A common misconception about accessibility is that meeting compliance requirements hinders creativity and beautiful design—but we beg to differ. Unfortunately, like many company websites and internal projects, Simply Accessible has spent so much time helping others that they had not spent enough time helping themselves to show the world who they really are. This was the perfect opportunity for them to practise what they preached.

After plenty of research and brainstorming, we decided to evolve the existing Simply Accessible brand. Or, rather, salvage what we could. There was no established logo to carry into the new design (it was a stretch to even call it a wordmark), and the Helvetica typography across the site lacked any character. The only recognizable feature left to work with was colour. It was a challenge, for sure: the oranges looked murky and brown, and the blues looked way too corporate for a company like Simply Accessible. We knew we needed to inject a lot of personality.

The old Simply Accessible website and colour palette.

After an audit to round up every colour used throughout the site, we dug in deep and played around with some ideas to bring some new life to this palette. 

Choose effective colours

Whether you’re starting from scratch or evolving an existing brand, the first step to having an effective and legible palette begins with your colour choices. While we aren’t going to cover colour message and meaning in this article, it’s important to understand how to choose colours that can be used to create strong contrast—one of the most important ways to create hierarchy, focus, and legibility in your design.

There are a few methods of creating effective contrast.

Light and dark colours

The contrast that exists between light and dark colours is the most important attribute when creating effective contrast.

Try not to use colours that have a similar lightness next to each other in a design.



The red and green colours on the left share a similar lightness and don’t provide enough contrast on their own without making some adjustments. Removing colour and showing the relationship in greyscale reveals that the version on the right is much more effective. 

It’s important to remember that red and green colour pairs cause difficulty for the majority of colour-blind people, so they should be avoided wherever possible, especially when placed next to each other. 

Complementary contrast



Effective contrast can also be achieved by choosing complementary colours (other than red and green), that are opposite each other on a colour wheel.

These colour pairs generally work better than choosing adjacent hues on the wheel.

Cool and warm contrast

Contrast also exists between cool and warm colours on the colour wheel.

Imagine a colour wheel divided into cool colours like blues, purples, and greens, and compare them to warm colours like reds, oranges and yellows.



Choosing a dark shade of a cool colour, paired with a light tint of a warm colour will provide better contrast than two warm colours or two cool colours. 

Develop colour concepts

After much experimentation, we settled on a simple, two-colour palette of blue and orange, a cool-warm contrast colour scheme. We added swatches for call-to-action messaging in green, error messaging in red, and body copy and form fields in black and grey. Shades and tints of blue and orange were added to illustrations and other design elements for extra detail and interest.

First stab at a new palette.

We introduced the new palette for the first time on an internal project to test the waters before going full steam ahead with the website. It gave us plenty of time to get a feel for the new design before sharing it with the public.

Putting the test palette into practice with an internal report

It’s important to be open to changes in your palette as it might need to evolve throughout the design process. Don’t tell your client up front that this palette is set in stone. If you need to tweak the colour of a button later because of legibility issues, the last thing you want is your client pushing back because it’s different from what you promised.

As it happened, we did tweak the colours after the test run, and we even adjusted the logo—what looked great printed on paper looked a little too light on screens.

Consider how colours might be used

Don’t worry if you haven’t had the opportunity to test your palette in advance. As long as you have some well-considered options, you’ll be ready to think about how the colour might be used on the site or app. 

Obviously, in such early stages it’s unlikely that you’re going to know every element or feature that will appear on the site at launch time, or even which design elements could be introduced to the site later down the road. There are, of course, plenty of safe places to start.

For Simply Accessible, I quickly mocked up these examples in Illustrator to get a handle on the elements of a website where contrast and legibility matter the most: text colours and background colours. While it’s less important to consider the contrast of decorative elements that don’t convey essential information, it’s important for a reader to be able to discern elements like button shapes and empty form fields.

A basic list of possible colour combinations that I had in mind for the Simply Accessible website

Run initial tests

Once these elements were laid out, I manually plugged in the HTML colour code of each foreground colour and background colour on Lea Verou’s Contrast Checker. I added the results from each colour pair test to my document so we could see at a glance which colours needed adjustment or which colours wouldn’t work at all.

Note: Read more about colour accessibility and contrast requirements





As you can see, a few problems were revealed in this test. To meet the minimum AA compliance, we needed to slightly darken the green, blue, and orange background colours for text—an easy fix. A more complicated problem was apparent with the button colours. I had envisioned some buttons appearing over a blue background, but the contrast ratios were well under 3:1. Although there isn’t a guide in WCAG for contrast requirements of two non-text elements, the ISO and ANSI standard for visible contrast is 3:1, which is what we decided to aim for.

We also checked our colour combinations in Color Oracle, an app that simulates the most extreme forms of colour blindness. It confirmed that coloured buttons over blue backgrounds was simply not going to work. The contrast was much too low, especially for the more common deuteranopia and protanopia-type deficiencies.

How our proposed colour pairs could look to people with three types of colour blindness

Make adjustments if necessary



As a solution, we opted to change all buttons to white when used over dark coloured backgrounds. In addition to increasing contrast, it also gave more consistency to the button design across the site instead of introducing a lot of unnecessary colour variants.

Putting more work into getting compliant contrast ratios at this stage will make the rest of implementation and testing a breeze. When you’ve got those ratios looking good, it’s time to move on to implementation.

Implement colours in style guide and prototype

Once I was happy with my contrast checks, I created a basic style guide and added all the colour values from my colour exploration files, introduced more tints and shades, and added patterned backgrounds. I created examples of every panel style we were planning to use on the site, with sample text, links, and buttons—all with working hover states. Not only does this make it easier for the developer, it allows you to check in the browser for any further contrast issues.





Run a final contrast check

During the final stages of testing and before launch, it’s a good idea to do one more check for colour accessibility to ensure nothing’s been lost in translation from design to code. Unless you’ve introduced massive changes to the design in the prototype, it should be fairly easy to fix any issues that arise, particularly if you’ve stayed on top of updating any revisions in the style guide.

One of the more well-known evaluation tools, WAVE, is web-based and will work in any browser, but I love using Chrome’s Accessibility Tools. Not only are they built right in to the Inspector, but they’ll work if your site is password-protected or private, too.

Chrome’s Accessibility Tools audit feature shows that there are no immediate issues with colour contrast in our prototype 

The human touch

Finally, nothing beats a good round of user testing. Even evaluation tools have their flaws. Although they’re great at catching contrast errors for text and backgrounds, they aren’t going to be able to find errors in non-text elements, infographics, or objects placed next to each other where discernible contrast is important. 



Our final palette, compared with our initial ideas, was quite different, but we’re proud to say it’s not just compliant, but shows Simply Accessible’s true personality. Who knows, it may not be final at all—there are so many opportunities down the road to explore and expand it further.



Accessibility should never be an afterthought in a project. It’s not as simple as adding alt text to images, or running your site through a compliance checker at the last minute and assuming that a pass means everything is okay. Considering how colour will be used during every stage of your project will help avoid massive problems before launch, or worse, launching with serious issues. 

If you find yourself working on a personal project over the Christmas break, try integrating these checks into your workflow and make colour accessibility a part of your New Year’s resolutions.",2014,Geri Coady,gericoady,2014-12-22T00:00:00+00:00,https://24ways.org/2014/integrating-contrast-checks-in-your-web-workflow/,design
44,Taglines and Truisms,"To bring her good luck, “white rabbits” was the first thing that my grandmother said out loud on the first day of every month. We all need a little luck, but we shouldn’t rely on it, especially when it comes to attracting new clients.

The first thing we say to a prospective client when they visit our website for the first time helps them to understand not only what we do but why we do it. We can also help them understand why they should choose to work with us over one of our competitors.

Take a minute or two to look at your competitors’ websites. What’s the first thing that they say about themselves? Do they say that they “design delightful digital experiences,” “craft beautiful experiences” or “create remarkable digital experiences?”

It’s easy to find companies who introduce themselves with what they do, their proposition, but what a company does is only part of their story. Their beliefs and values, what they stand for why they do what they do are also important. 

When someone visits our websites for the first time, we have only a brief moment to help them understand us. To help us we can learn from the advertising industry, where the job of a tagline is to communicate a concept, deliver a message and sell a product, often using only a few words.

When an advertising campaign is effective, its tagline stays with you, sometimes long after that campaign is over. For example, can you remember which company or brand these taglines help to sell? (Answers at the bottom of the article:)


The Ultimate Driving Machine
Just Do It
Don’t Leave Home Without It


A clever tagline isn’t just a play on words, although it can include one. A tagline does far more than help make your company memorable. Used well, it brings together notions of what makes your company and what you offer special. Then it expresses those notions in a few words or possibly a short sentence. 

I’m sure that everyone can find examples of company slogans written in the type of language that should stay within the walls of a marketing department. We can also find taglines where the meaning is buried so deep that the tag itself becomes effectively meaningless.

A meaningful tagline supports our ideas about who we are and what we offer, and provides a platform for different executions of them, sometimes over a period of time. For a tagline to work well, it must allow for current and future ideas about a brand.

It must also be meaningful to our brand and describe a truism, a truth that need not be a fact or statistic, but something that’s true about us, who we are, what we do and why that’s distinctive. It can be obvious, funny, serious or specific but above all it must be true. It should also be difficult to argue with, making your messages difficult to argue with too.

I doubt that I need remind you who this tagline belongs to:


	There are some things money can’t buy. For everything else there’s MasterCard.


That tagline was launched in 1997 by McCann-Erickson along with the “Priceless” campaign and it helped establish MasterCard as a friendlier credit card company, one with a sense of humour. 

MasterCard’s truism is that the things which really matter in life can’t be bought. They are worth more than anything that a monetary value can be applied to. In expressing that truism through the tagline, MasterCard’s advertising tells people to use not just any credit card, but their MasterCard, to pay for everything they buy.

“Guinness is good for you” may have been a stretch, but “Good things come to those who wait” builds on the truism that patience is a virtue and therefore a good pint of Guinness takes time to pour (119.5 seconds. I know you were wondering.)

The fact that British Airways flies to more destinations than any other airline is their truism, and led their advertisers to the now famous tagline, “The world’s favourite airline.”



At my company, Stuff & Nonsense, we’ve been thinking about taglines as we think about our position within an industry that seems full of companies who “design”, “craft”, and “create” “delightful”, “beautiful”, “remarkable digital experiences”.

Much of what made us different has changed along with the type of work we’re interested in doing. Our work’s expanded beyond websites and now includes design for mobile and other media. It’s true we can’t know how or where it will be seen. The ways that we make it are flexible too as we’re careful not to become tied to particular tools or approaches. 

It’s also true that we’re a small team. One that’s flexible enough to travel around the world to work alongside our clients. We join their in-house teams and we collaborate with them in ways that other agencies often find more difficult. We know that our clients appreciate our flexibility and have derived enormous value from it. We know that we’ve won business because of it and that it’s now a big part of our proposition.

Our truism is that we’re flexible, “Fabulously flexible” as our tagline now expresses. And although we know that there may be other agencies who can be similarly flexible – after all, being flexible is not a unique selling proposition – only we do it so fabulously.



As the old year rolls into the new, how will your company describe what you do in 2015? More importantly, how will you tell prospective clients why you do it, what matters to you and why they should work with you?

Start by writing a list of truisms about your company. Write as many as you can, but then whittle that list down to just one, the most important truth. Work on that truism to create a tagline that’s meaningful, difficult to be argue with and, above all, uniquely yours.

Answers


The Ultimate Driving Machine (BMW)
Just Do It (Nike)
Don’t Leave Home Without It (American Express)",2014,Andy Clarke,andyclarke,2014-12-23T00:00:00+00:00,https://24ways.org/2014/taglines-and-truisms/,business
32,Cohesive UX,"With Yosemite, Apple users can answer iPhone calls on their MacBooks. This is weird. And yet it’s representative of a greater trend toward cohesion.

Shortly after upgrading to Yosemite, a call came in on my iPhone and my MacBook “rang” in parallel. And I was all, like, “Wut?” This was a new feature in Yosemite, and honestly it was a little bizarre at first.

 Apple promotional image showing a phone call ringing simultaneously on multiple devices.

However, I had just spoken at a conference on the very topic you’re reading about now, and therefore I appreciated the underlying concept: the cohesion of user experience, the cohesion of screens.

This is just one of many examples I’ve encountered since beginning to speak about this topic months ago. But before we get ahead of ourselves, let’s look back at the past few years, specifically the role of responsive web design.

RWD != cohesive experience

I needn’t expound on the virtues of responsive web design (RWD). You’ve likely already encountered more than a career’s worth on the topic. This is a good thing. Count me in as one of its biggest fans.

However, if we are to sing the praises of RWD, we must also acknowledge its shortcomings. One of these is that RWD ends where the browser ends. For all its goodness, RWD really has no bearing on native apps or any other experiences that take place outside the browser. This makes it challenging, therefore, to create cohesion for multi-screen users if RWD is the only response to “let’s make it work everywhere.”

We need something that incorporates the spirit of RWD while unifying all touchpoints for the entire user experience—single device or several devices, in browser or sans browser, native app or otherwise.

I call this cohesive UX, and I believe it’s the next era of successful user experiences.

Toward a unified whole

Simply put, the goal of cohesive UX is to deliver a consistent, unified user experience regardless of where the experience begins, continues, and ends.

Two facets are vital to cohesive UX:


	Function and form
	Data symmetry


Let’s examine each of these.

Function AND form

Function over form, of course. Right? Not so fast, kiddo.

Consider Bruce Lawson’s dad. After receiving an Android phone for Christmas and thumbing through his favorite sites, he was puzzled why some looked different from their counterparts on the desktop. “When a site looked radically different,” Bruce observed, “he’d check the URL bar to ensure that he’d typed in the right address. In short, he found RWD to be confusing and it meant he didn’t trust the site.” A lack of cohesive form led to a jarring experience for Bruce’s dad.

Now, if I appear to be suggesting websites must look the same in every browser—you already learned they needn’t—know that I recognize the importance of context, especially in regards to mobile. I made a case for this more than seven years ago.

Rather, cohesive UX suggests that form deserves the same respect as function when crafting user experiences that span multiple screens or devices. And users are increasingly comfortable traversing media. For example, more than 40% of adults in the U.S. owning more than one device start an activity on one screen and finish it on another, according to a study commissioned by Facebook. I suspect that percentage will only increase in 2015, and I suspect the tech-affluent readers of 24 ways are among the 40%.

There are countless examples of cohesive form and function. Consider Gmail, which displays email conversations visually as a stack that can be expanded and collapsed like the bellows of an accordion. This visual metaphor has been consistent in virtually any instance of Gmail—website or app—since at least 2007 when I captured this screenshot on my Nokia 6680:

 Screenshot captured while authoring Mobile Web Design (2007). Back then we didn’t call this an app, but rather a ‘smart client’.

When the holistic experience is cohesive as it is with Gmail, users’ mental models and even muscle memory are preserved.1 Functionality and aesthetics align with the expectations users have for how things should function and what they should look like. In other words, the experience is roughly the same across screens.

But don’t be ridiculous, peoples. Note that I said “roughly.” It’s important to avoid mindless replication of aesthetics and functionality for the sake of cohesion. Again, the goal is a unified whole, not a carbon copy. Affordances and concessions should be made as context and intuition require. For example, while Facebook users are accustomed to top-aligned navigation in the browser, they encounter bottom-aligned navigation in the iOS app as justified by user testing:

The iOS app model has held up despite many attempts to better it: http://t.co/rSMSAqeh9m pic.twitter.com/mBp36lAEgc— Luke Wroblewski (@lukew) December 10, 2014


Despite the (rather minor) lack of consistency in navigation placement, other elements such as icons, labels, and color theme work in tandem to produce a unified, holistic whole.

Data symmetry

Data symmetry involves the repetition, continuity, or synchronicity of data across screens, devices, and platforms. As regards cohesive UX, data includes not just the material (such as an article you’re writing on Medium) but also the actions that can be performed on or with that material (such as Medium’s authoring tools). That is to say, “sync verbs, not just nouns” (Josh Clark).

In my estimation, Amazon is an archetype of data symmetry, as is Rdio. When logged in, data is shared across virtually any device of any kind, irrespective of using a browser or native app. Add a product to your Amazon cart from your phone during the morning commute, and finish the transaction at work on your laptop. Easy peasy.

Amazon’s aesthetics are crazy cohesive, to boot:

 Amazon web (left) and native app (right).

With Rdio, not only are playlists and listening history synced across screens as you would expect, but the cohesion goes even further. Rdio’s remote control feature allows you to control music playing on one device using another device, all in real time.

 Rdio’s remote control feature, as viewed on my MacBook while music plays on my iMac.

At my office I often work from my couch using my MacBook, but my speakers are connected to my iMac. When signed in to Rdio on both devices, my MacBook serves as proxy for controlling Rdio on my iMac, much the same as any Yosemite-enabled device can serve as proxy for an incoming iPhone call.

 Me, in my office. Note the iMac and speakers at far right.

This is a brilliant example of cohesive design, and it’s executed entirely via the cloud.

Things to consider

Consider the following when crafting cohesive experiences:


	Inventory the elements that comprise your product experience, and cohesify them.2
Consider things such as copy, tone, typography, iconography, imagery, flow, placement, brand identification, account data, session data, user preferences, and so on. Then, create cohesion among these elements to the greatest extent possible, while adapting to context as needed.
	Store session data in the cloud rather than locally.
For example, avoid using browser cookies to store shopping cart data, as cookies are specific to a single browser on a single device. Instead, store this data in the cloud so it can be accessed from other devices, as well as beyond the browser.
	Consider using web views when developing your native app.
“You’re already using web apps in native wrappers without even noticing it,” Lukas Mathis contends. “The fact that nobody even notices, the fact that this isn’t a story, shows that, when it comes to user experience, web vs. native doesn’t matter anymore.” Web views essentially allow you to display HTML content inside a native wrapper. This can reduce the time and effort needed to make the overall experience cohesive. So whereas the navigation bar may be rendered by the app, for example, the remaining page display may be rendered via the web. There’s readily accessible documentation for using web views in C++, iOS, Android, and so forth.


Nature is calling

Returning to the example of Yosemite and sychronized phone calls, is it really that bizarre in light of cohesive UX? Perhaps at first. But I suspect that, over time, Yosemite’s cohesiveness — and the cohesiveness of other examples like the ones we’ve discussed here — will become not only more natural but more commonplace, too.



1 I browse Flipboard on my iPad nearly every morning as part of my breakfast routine. Swiping horizontally advances to the next page. Countless times I’ve done the same gesture in Flipboard for iPhone only to have it do nothing. This is because the gesture for advancing is vertical on phones. I’m so conditioned to the horizontal swipe that I often fail to make the switch to vertical swipe, and apparently others suffer from the same muscle memory, too.

2 Cohesify isn’t a thing. But chances are you understood what I meant. Yay neologism!",2014,Cameron Moll,cameronmoll,2014-12-24T00:00:00+00:00,https://24ways.org/2014/cohesive-ux/,ux
59,Animating Your Brand,"Let’s talk about how we add animation to our designs, in a way that’s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else.
Animating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products.
All too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don’t think about whether that animation is consistent with our overall design.
Style guides to the rescue
A style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below.
UI toolkit from “Reimagining Codecademy.com” by @mslima
It might be a technical reference with code examples. CodePen’s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code.
CodePen’s design patterns and style guide
A style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations.
Living documents
Style guides don’t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place.
Just as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies.
If you haven’t yet set up a style guide, you might want to take a look at Pattern Lab. It’s a great tool for setting up your own style guide and includes loads of design patterns to get started.
There are many style guide articles linked from the excellent, open sourced, Website Style Guide Resources. Anna Debenham also has an excellent pocket book on the subject.
Adding animation
Before you begin throwing animation at all the things, establish the character you want to convey.
Andrex Puppy (British TV ad from 1994)
List some words that describe the character you’re aiming for. If it was the Andrex brand, they might have gone for: fun, playful, soft, comforting.
Perhaps you’re aiming for something more serious, credible and authoritative. Or maybe exciting and intense, or relaxing and meditative. For each scenario, the animations that best represent these words will be different.
In the example below, two animations both take the same length of time, but use different timing functions. One eases, and the other bounces around. Either might be good, depending on your needs.
Timing functions (CodePen)
Example: Kitman Labs
Working with Kitman Labs, we spent a little time working out what words best reflected the brand and came up with the following:

Scientific
Precise
Fast
Solid
Dependable
Helpful
Consistent
Clear

With such a list of words in hand, we design animation that fits. We might prefer a tween that moves quickly to its destination over one that drifts slowly or bounces.
We can use the list when justifying our use of animation, such as when it helps our customers understand the context of data on the page. Or we may even choose not to animate, when that might make the message inconsistent.
Create guidelines
If you already have a style guide, adding animation could begin with creating an overview section.
One approach is to create a local website and share it within your organisation. We recently set up a local site for this purpose. 
A recent project’s introduction to the topic of animation
This document becomes a reference when adding animation to components. Include links to related resources or examples of animation to help demonstrate the animation style you want.
Prototyping
You can explain the intent of your animation style guide with live animations. This doesn’t just mean waving our hands around. We can show animation through prototypes.
There are so many prototype tools right now. You could use Invision, Principle, Floid, or even HTML and CSS as embedded CodePens.
A login flow prototype created in Principle
These tools help when trying out ideas and working through several approaches. Create videos, animated GIFs or online demos to share with others. Experiment. Find what works for you and work with whatever lets you get the most ideas out of your head fastest. Iterate and refine an animation before it gets anywhere near production.
Build up a collection
Build up your guide, one animation at a time.
Some people prefer to loosely structure a guide with places to put things as they are discovered or invented; others might build it one page at a time – it doesn’t matter. The main thing is that you collect animations like you would trading cards. Or Pokemon. Keep them ready to play and deliver that explosive result.
You could include animated GIFs, or link to videos or even live webpages as examples of animation. The use of animation to help user experience is also covered nicely in Val Head’s UI animation and UX article on A List Apart.
What matters is that you create an organised place for them to be found. Here are some ideas to get started.
Logos and brandmarks
Many sites include some subtle form of animation in their logos. This can draw the eye, add some character, or bring a little liveliness to an otherwise static page. Yahoo and Google have been experimenting with animation on their logos. Even a simple bouncing animation, such as the logo on Hop.ie, can add character.
The CSS-animated bouncer from Hop.ie
Content transitions
Adding content, removing content, showing and hiding messages are all opportunities to use animation. Careful and deliberate use of animation helps convey what’s changing on screen.
Animating list items with CSS (CSSAnimation.rocks)
For more detail on this, I also recommend “Transitional Interfaces” by Pasquale D’Silva.
Page transitions
On a larger scale than the changes to content, full-page transitions can smooth the flow between sections of a site. Medium’s article transitions are a good example of this.
Medium-style page transition (Tympanus.net)
Preparing a layout before the content arrives
We can use animation to draw a page before the content is ready, such as when a page calls a server for data before showing it.
Optimistic loading grid (CodePen)
Sometimes it’s good to show something to let the user know that everything’s going well. A short animation could cover just enough time to load the initial content and make the loading transition feel seamless.
Interactions
Hover effects, dropdown menus, slide-in menus and active states on buttons and forms are all opportunities. Look for ways you can remove the sudden changes and help make the experience of using your UI feel smoother.
Form placeholder animation (Studio MDS)
Keep animation visible
It takes continuous effort to maintain a style guide and keep it up to date, but it’s worth it. Make it easy to include animation and related design decisions in your documentation and you’ll be more likely to do so. If you can make it fun, and be proud of the result, better still.
When updating your style guide, be sure to show the animations at the same time. This might mean animated GIFs, videos or live embedded examples of your components.
By doing this you can make animation integral to your design process and make sure it stays relevant.
Inspiration and resources
There are loads of great resources online to help you get started. One of my favourites is IBM’s design language site.
IBM’s design language: animation design guidelines
IBM describes how animation principles apply to its UI work and components. They break down the animations into five categories of animations and explain how they apply to each example.
The site also includes an animation library with example videos of animations and links to source code.
Example component from IBM’s component library
The way IBM sets out its aims and methods is helpful not only for their existing designers and developers, but also helps new hires. Furthermore, it’s a good way to show the world that IBM cares about these details.
Another popular animation resource is Google’s material design.
Google’s material design documentation
Google’s guidelines cover everything from understanding easing through to creating engaging and useful mobile UI.
This approach is visible across many of Google’s apps and software, and has influenced design across much of the web. The site is helpful both for learning about animation and as an showcase of how to illustrate examples.
Frameworks
If you don’t want to create everything from scratch, there are resources you can use to start using animation in your UI. One such resource is Salesforce’s Lightning design system.
The system goes further than most guides. It includes a downloadable framework for adding animation to your projects. It has some interesting concepts, such as elevation settings to handle positioning on the z-axis.
Example of elevation from Salesforce’s Lightning design system
You should also check out Animate.css.
“Just add water” — Animate.css
Animate.css gives you a set of predesigned animations you can apply to page elements using classes. If you use JavaScript to add or remove classes, you can then trigger complex animations. It also plays well with scroll-triggering, and tools such as WOW.js.
Learn, evolve and make it your own
There’s a wealth online of information and guides we can use to better understand animation. They can inspire and kick-start our own visual and animation styles. So let’s think of the design of animations just as we do fonts, colours and layouts. Let’s choose animation deliberately, making it part of our style guides.
Many thanks to Val Head for taking the time to proofread and offer great suggestions for this article.",2015,Donovan Hutchinson,donovanhutchinson,2015-12-01T00:00:00+00:00,https://24ways.org/2015/animating-your-brand/,design
62,Being Customer Supportive,"Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs.
Sometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account.
More often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day.
Here I offer a few of my own guidelines on how to make today’s email the best support experience for both me and my customer. And even if you don’t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself.
(All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.)
Who’s TAHT girl
I’ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well.
As I work through each message in my support queue, I

listen to the tone of the email
ask clarifying questions
bring in extra help as needed
and thank the customer when the problem is solved.

Let’s open an email and get started!
Leave your message at the sound of the tone
With our enthusiasm for emoji, it can be very hard to infer someone’s tone from plain text. How much time have you spent pondering why your friend responded with “Thanks.” instead of “Thanks!”? I mean, why didn’t she :grin: or :wink: too?
Our support customers, however, are often direct about how they’re feeling:

I’m working against a deadline. Need this fixed ASAP!!!!
This hasn’t worked in a week and I am getting really frustrated.
I’ve done this ten times before and it’s always worked. I must be missing something simple.

They want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused—and, just as importantly, how frustrated-angry-confused they are. 
Listen to this tone before you start writing your reply. Here are two ways I might open an email:

“I’m sorry that you ran into trouble with this.”
“Sorry you ran into trouble with this!”

The content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere.
Matching the tone to the sender’s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship.
When in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent’s tone will make for a more comfortable conversation.
Catch the ball and throw it back
Once you’ve got that tone on lock, it’s time to tackle the question at hand. Let’s see what our customer needs help with today:

I tried everything in the troubleshooting page but I can’t get it to work again. I am on a Mac. Please help.

Hmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I’ve found it’s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn’t enough to connect this email to the ones that came before hers. 
Instead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so:

I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here.
[questions]
Thank you for your help.

Those questions are customized for the customer’s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she’s using. I’ll ask anything that might make a connection to the previous cases I’ve answered—or, just as importantly, confirm that there isn’t a connection. What’s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. 
(A note on that closing: “Thank you for your help”–I often end an email this way when I’ve asked for a significant amount of follow up information. After all, I’m imposing on my customer’s time to run any number of tests. It’s a necessary step, but I feel that thanking them is a nice acknowledgment we’re in this together.)
Having said that, though, let’s bring tone back into the mix:

I tried everything in the troubleshooting but I can’t get it to work again. I am on a Mac. I’m working against a deadline. Need this fixed ASAP!!!!

This customer wants answers now. I’ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can’t make the situation worse!)

I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here.
[questions]
If you’d like to try something in the meantime, delete the file named xyz.txt. (If this isn’t the cause of the problem, deleting the file won’t hurt anything.)  Here’s how to find that file on your computer:
[steps]
Let me know how it goes!

In the best case, the suggestion works and the customer is on her way. If it doesn’t solve the problem, you will get more information in answer to your questions and can explore other options. And you’ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future.
Bring in help
The support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It’s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I’m reacquainting myself with my open support cases.
Three is the smallest number I’ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed.
While an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I’m helping. If I ask the customer to send some screenshots or log files and he isn’t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I’ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it.
If the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically—either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation:

Do you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here’s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked.

or:

This error message means you don’t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this?  

For email-based support cases, I’ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth.
Similarly, there are occasionally times when my way of describing things doesn’t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I’ve been able to do.
We appreciate your business. Please call again
And then, o frabjous day, you get your reward: the reply which says the problem has been solved. 

That worked!! Thank you so much for saving my day!
I wish I could send you some cookies!
If you were here, I would give you my tickets to Star Wars.
[Reply is an animated gif.]

Sometimes the reply is a bit more understated:

That fixed it. Thanks.

Whether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we’re here to help: 

Thank you for the update; I’m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best,

Then mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer.
Tone, ask, help, thank
So there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer.
(Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier):

Golden rule asking a question: imagine trying to answer it 
Golden rule in answering: imagine getting your answer 

You and your teammates are applying a variation of this golden rule in every email you write. You’re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person’s experience with your company or product a little bit better for next time.
I hope that your holidays are merry and bright, and may all your support inboxes be light.",2015,Elizabeth Galle,elizabethgalle,2015-12-02T00:00:00+00:00,https://24ways.org/2015/being-customer-supportive/,process
69,How to Do a UX Review,"A UX review is where an expert goes through a website looking for usability and experience problems and makes recommendations on how to fix them. 
I’ve completed a number of UX reviews over my twelve years working as a user experience consultant and I thought I’d share my approach. 
I’ll be talking about reviewing websites here; you can adapt the approach for web apps, or mobile or desktop apps. 
Why conduct a review
Typically, a client asks for a review to be undertaken by a trusted and, ideally, detached third party who either works for an agency or is a freelancer. Often they may ask a new member of the UX team to complete one, or even set it as a task for a job interview. This indicates the client is looking for an objective view, seen from the outside as a user would see the website. 
I always suggest conducting some user research rather than a review. Users know their goals and watching them make (what you might think of as) mistakes on the website is invaluable. Conducting research with six users can give you six hours’ worth of review material from six viewpoints. In short, user research can identify more problems and show how common those problems might be. 
There are three reasons, though, why a review might better suit client needs than user research: 

Quick results: user research and analysis takes at least three weeks.
Limited budget:  the £6–10,000 cost to run user research is about twice the cost of a UX review. 
Users are hard to reach: in the business-to-business world, reaching users is difficult, especially if your users hold senior positions in their organisations. Working with consumers is much easier as there are often more of them. 

There is some debate about the benefits of user research over UX review. In my experience you learn far more from research, but opinions differ. 
Be objective
The number one mistake many UX reviewers make is reporting back the issues they identify as their opinion. This can cause credibility problems because you have to keep justifying why your opinion is correct. 
I’ve had the most success when giving bad news in a UX review and then finally getting things fixed when I have been as objective as possible, offering evidence for why something may be a problem. 
To be objective we need two sources of data: numbers from analytics to appeal to reason; and stories from users in the form of personas to speak to emotions. Highlighting issues with dispassionate numerical data helps show the extent of the problem. Making the problems more human using personas can make the problem feel more real. 
Numbers from analytics
The majority of clients I work with use Google Analytics, but if you use a different analytics package the same concepts apply. I use analytics to find two sets of things.
1. Landing pages and search terms
Landing pages are the pages users see first when they visit a website – more often than not via a Google search. Landing pages reveal user goals. If a user landed on a page called ‘Yellow shoes’ their goal may well be to find out about or buy some yellow shoes.  
It would be great to see all the search terms bringing people to the website but in 2011 Google stopped providing search term data to (rightly!) protect users’ privacy. You can get some search term data from Google Webmaster tools, but we must rely on landing pages as a clue to our users’ goals. 
The thing to look for is high-traffic landing pages with a high bounce rate. Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page. A high bounce rate (over 50%) isn’t good; above 70% is bad.
To get a list of high-traffic landing pages with a high bounce rate install this bespoke report.
Google Analytics showing landing pages ordered by popularity and the bounce rate for each.
This is the list of pages with high demand and that have real problems as the bounce rate is high. This is the main focus of the UX review. 
2. User flows
We have the beginnings of the user journey: search terms and initial landing pages. Now we can tap into the really useful bit of Google Analytics. Called behaviour flows, they show the most common order of pages visited. 
Behaviour flows from Google Analytics, showing the routes users took through the website.
Here we can see the second and third (and so on) pages users visited. Importantly, we can also see the drop-outs at each step. 
If your client has it set up, you can also set goal pages (for example, a post-checkout contact us and thank you page). You can then see a similar view that tracks back from the goal pages. If your client doesn’t have this, suggest they set up goal tracking. It’s easy to do. 
We now have the remainder of the user journey. 
A user journey
Expect the work in analytics to take up to a day.  
We may well identify more than one user journey, starting from different landing pages and going to different second- and third-level pages. That’s a good thing and shows we have different user types. Talking of user types, we need to define who our users are. 
Personas
We have some user journeys and now we need to understand more about our users’ motivations and goals. 
I have a love-hate relationship with personas, but used properly these portraits of users can help bring a human touch to our UX review.   
I suggest using a very cut-down view of a persona. My old friends Steve Cable and Richard Caddick at cxpartners have a great free template for personas from their book Communicating the User Experience.
The first thing to do is find a picture that represents that persona. Don’t use crappy stock photography – it’s sometimes hard to relate to perfect-looking people) – use authentic-looking people. Here’s a good collection of persona photos.   
An example persona.
The personas have three basic attributes:

Goals: we can complete these drawing on the analytics data we have (see example).
Musts: things we have to do to meet the persona’s needs.
Must nots: a list of things we really shouldn’t do. 

Completing points 2 and 3 can often be done during the writing of the report. 
Let’s take an example. We know that the search term ‘yellow shoes’ takes the user to the landing page for yellow shoes. We also know this page has a high bounce rate, meaning it doesn’t provide a good experience. 
With our expert hat on we can review the page. We will find two types of problem: 

Usability issues: ineffective button placement or incorrect wording, links not looking like links, and so on. 
Experience issues: for example, if a product is out of stock we have to contact the business to ask them to restock. 

That link is very small and hard to see.
We could identify that the contact button isn’t easy to find (a usability issue) but that’s not the real problem here. That the user has to ask the business to restock the item is a bad user experience. We add this to our personas’ must nots. The big experience problems with the site form the musts and must nots for our personas. 
We now have a story around our user journey that highlights what is going wrong. 
If we’ve identified a number of user journeys, multiple landing pages and differing second and third pages visited, we can create more personas to match. A good rule of thumb is no more than three personas. Any more and they lose impact, watering down your results.  
Expect persona creation to take up to a day to complete. 
Let’s start the review
We take the user journeys and we follow them step by step, working through the website looking for the reasons why users drop out at each step. Using Keynote or PowerPoint, I structure the final report around the user journey with separate sections for each step.
For each step we’ll find both usability and experience problems. Split the results into those two groups. 
Usability problems are fairly easy to fix as they’re often quick design changes. As you go along, note the usability problems in one place: we’ll call this ‘quick wins’. Simple quick fixes are a reassuring thing for a client to see and mean they can get started on stuff right away. You can mark the severity of usability issues. Use a scale from 1 to 3 (if you use 1 to 5 everything ends up being a 3!) where 1 is minor and 3 is serious. 
Review the website on the device you’d expect your persona to use. Are they using the site on a smartphone? Review it on a smartphone. 
I allow one page or slide per problem, which allows me to explain what is going wrong. For a usability problem I’ll often make a quick wireframe or sketch to explain how to address it. 
A UX review slide displaying all the elements to be addressed. These slides may be viewed from across the room on a screen so zoom into areas of discussion.
(Quick tip: if you use Google Chrome, try Awesome Screenshot to capture screens.)
When it comes to the more severe experience problems – things like an online shop not offering next day delivery, or a business that needs to promise to get back to new customers within a few hours – these will take more than a tweak to the UI to fix. 
Call these something different. I use the terms like business challenges and customer experience issues as they show that it will take changes to the organisation and its processes to address them. It’s often beyond the remit of a humble UX consultant to recommend how to fix organisational issues, so don’t try.  
Again, create a page within your document to collect all of the business challenges together. 
Expect the review to take between one and three days to complete. 
The final report should follow this structure:

The approach
Overview of usability quick wins
Overview of experience issues
Overview of Google Analytics findings
The user journeys 
The personas
Detailed page-by-page review (broken down by steps on the user journey)

There are two academic theories to help with the review. 
Heuristic evaluation is a set of criteria to organise the issues you find. They’re great for categorising the usability issues you identify but in practice they can be quite cumbersome to apply. 
I prefer the more scientific and much simpler cognitive walkthrough that is focused on goals and actions.
A workshop to go through the findings
The most important part of the UX review process is to talk through the issues with your client and their team. 
A document can only communicate a certain amount. Conversations about the findings will help the team understand the severity of the issues you’ve uncovered and give them a chance to discuss what to do about them. 
Expect the workshop to last around three hours.
When presenting the report, explain the method you used to conduct the review, the data sources, personas and the reasoning behind the issues you found. Start by going through the usability issues. Often these won’t be contentious and you can build trust and improve your credibility by making simple, easy to implement changes. 
The most valuable part of the workshop is conversation around each issue, especially the experience problems. The workshop should include time to talk through each experience issue and how the team will address it. 
I collect actions on index cards throughout the workshop and make a note of who will take what action with each problem. 
Index cards showing the problem and who is responsible.
When talking through the issues, the person who designed the site is probably in the room – they may well feel threatened. So be nice.
When I talk through the report I try to have strong ideas, weakly held.
At the end of the workshop you’ll have talked through each of the issues and identified who is responsible for addressing them. To close the workshop I hand out the cards to the relevant people, giving them a physical reminder of the next steps they have to take. 
That’s my process for conducting a review. I’d love to hear any tips you have in the comments.",2015,Joe Leech,joeleech,2015-12-03T00:00:00+00:00,https://24ways.org/2015/how-to-do-a-ux-review/,ux
53,Get Expressive with Your Typography,"In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, “People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set.
Beatrice Warde. ©1970 Monotype Imaging Inc.
Choosing the same typeface as everyone else, especially if you’re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans.
But there’s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called “The Aesthetics of Reading” which concluded that “good quality typography is responsible for greater engagement during reading and thus induces a good mood.”
Furthermore, at this year’s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. 
The quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that’s a real superpower!
The effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce.
Display text and headings set the scene and draw people in. Text set large creates an image that visitors see before they read, and that’s your chance to choose a typeface that immediately expresses what the text, and indeed the entire website, stands for. What expectations of the text do you want to set up? Youthful enthusiasm? Businesslike? Cutting-edge? Hipster? Sensible and secure? Fun and informal? Authoritarian?
Typography conveys much more than just information. It imparts feeling, emotion and sentiment, and arouses preconceived ideas of trust, tone and content. Think about taking advantage of this by introducing impactful, expressive typography to your designs on the web. You can alter the way your reader feels, so what emotion do you want to provoke?
Maybe you want them to feel inspired like this stop smoking campaign:
helsenorge.no
Perhaps they should be moved and intrigued, as with Makeshift magazine:
mkshft.org
Or calmly reassured:
www.cleopatra-marina.gr
Fonts also tap into the complex library of associations that we’ve been accumulating in our brains all of our lives. You build up these associations every time you see a font from the context that you see it in. All of us associate certain letterforms with topics, times and places.
Retiro is obviously Spanish:
Retiro by Typofonderie
Bodoni and Eurostile used in this menu couldn’t be much more Italian:
Bodoni and Eurostile, both designed in Italy
To me, Clarendon gives a sense of the 1960s and 1970s. I’m not sure if that’s what Costa was going for, but that’s what it means to me:
Costa coffee flier
And Knockout and Gotham really couldn’t be much more American:
Knockout and Gotham by Hoefler & Co
When it comes to choosing your display typeface, the type designer Christian Schwartz says there are two kinds. First are the workhorse typefaces that will do whatever you want them to do. Helvetica, Proxima Nova and Futura are good examples. These fonts can be shaped in many different ways, but this also means they are found everywhere and take great skill and practice to work with in a unique and striking manner.
The second kind of typeface is one that does most of the work for you. Like finely tailored clothing, it’s the detail in the design that adds interest.
Setting headings in Bree rather than Helvetica makes a big difference to the tone of the article
Such typefaces carry much more inherent character, but are also less malleable and harder to adapt to different contexts. Good examples are Marr Sans, FS Clerkenwell, Strangelove and Bree.
Push the boat out
Remember, all type can have an effect on the reader. Take advantage of that and allow your type to have its own vernacular and impact. Be expressive with your type. Don’t be too reverential, dogmatic – or ordinary. Be brave and push a few boundaries.
Adapted from Web Typography a book in progress by Richard Rutter.",2015,Richard Rutter,richardrutter,2015-12-04T00:00:00+00:00,https://24ways.org/2015/get-expressive-with-your-typography/,design
49,Universal React,"One of the libraries to receive a huge amount of focus in 2015 has been ReactJS, a library created by Facebook for building user interfaces and web applications.
More generally we’ve seen an even greater rise in the number of applications built primarily on the client side with most of the logic implemented in JavaScript. One of the main issues with building an app in this way is that you immediately forgo any customers who might browse with JavaScript turned off, and you can also miss out on any robots that might visit your site to crawl it (such as Google’s search bots). Additionally, we gain a performance improvement by being able to render from the server rather than having to wait for all the JavaScript to be loaded and executed.
The good news is that this problem has been recognised and it is possible to build a fully featured client-side application that can be rendered on the server. The way in which these apps work is as follows:

The user visits www.yoursite.com and the server executes your JavaScript to generate the HTML it needs to render the page.
In the background, the client-side JavaScript is executed and takes over the duty of rendering the page.
The next time a user clicks, rather than being sent to the server, the client-side app is in control.
If the user doesn’t have JavaScript enabled, each click on a link goes to the server and they get the server-rendered content again.

This means you can still provide a very quick and snappy experience for JavaScript users without having to abandon your non-JS users. We achieve this by writing JavaScript that can be executed on the server or on the client (you might have heard this referred to as isomorphic) and using a JavaScript framework that’s clever enough handle server- or client-side execution. Currently, ReactJS is leading the way here, although Ember and Angular are both working on solutions to this problem.
It’s worth noting that this tutorial assumes some familiarity with React in general, its syntax and concepts. If you’d like a refresher, the ReactJS docs are a good place to start.
 Getting started
We’re going to create a tiny ReactJS application that will work on the server and the client. First we’ll need to create a new project and install some dependencies. In a new, blank directory, run:
npm init -y
npm install --save ejs express react react-router react-dom
That will create a new project and install our dependencies:

ejs is a templating engine that we’ll use to render our HTML on the server.
express is a small web framework we’ll run our server on.
react-router is a popular routing solution for React so our app can fully support and respect URLs.
react-dom is a small React library used for rendering React components.

We’re also going to write all our code in ECMAScript 6, and therefore need to install BabelJS and configure that too.
npm install --save-dev babel-cli babel-preset-es2015 babel-preset-react
Then, create a .babelrc file that contains the following:
{
  ""presets"": [""es2015"", ""react""]
}
What we’ve done here is install Babel’s command line interface (CLI) tool and configured it to transform our code from ECMAScript 6 (or ES2015) to ECMAScript 5, which is more widely supported. We’ll need the React transforms when we start writing JSX when working with React.
Creating a server
For now, our ExpressJS server is pretty straightforward. All we’ll do is render a view that says ‘Hello World’. Here’s our server code:
import express from 'express';
import http from 'http';

const app = express();

app.use(express.static('public'));

app.set('view engine', 'ejs');

app.get('*', (req, res) => {
  res.render('index');
});

const server = http.createServer(app);

server.listen(3003);
server.on('listening', () => {
  console.log('Listening on 3003');
});
Here we’re using ES6 modules, which I wrote about on 24 ways last year, if you’d like a reminder. We tell the app to render the index view on any GET request (that’s what app.get('*') means, the wildcard matches any route).
We now need to create the index view file, which Express expects to be defined in views/index.ejs:
<!DOCTYPE html>
<html>
  <head>
    <title>My App</title>
  </head>

  <body>
    Hello World
  </body>
</html>
Finally, we’re ready to run the server. Because we installed babel-cli earlier we have access to the babel-node executable, which will transform all your code before running it through node. Run this command:
./node_modules/.bin/babel-node server.js
And you should now be able to visit http://localhost:3003 and see ‘Hello World’ right there:

Building the React app
Now we’ll build the React application entirely on the server, before adding the client-side JavaScript right at the end. Our app will have two routes, / and /about which will both show a small amount of content. This will demonstrate how to use React Router on the server side to make sure our React app plays nicely with URLs.
Firstly, let’s update views/index.ejs. Our server will figure out what HTML it needs to render, and pass that into the view. We can pass a value into our view when we render it, and then use EJS syntax to tell it to output that data. Update the template file so the body looks like so:
<body>
  <%- markup %>
</body>
Next, we’ll define the routes we want our app to have using React Router. For now we’ll just define the index route, and not worry about the /about route quite yet. We could define our routes in JSX, but I think for server-side rendering it’s clearer to define them as an object. Here’s what we’re starting with:
const routes = {
  path: '',
  component: AppComponent,
  childRoutes: [
    {
      path: '/',
      component: IndexComponent
    }
  ]
}
These are just placed at the top of server.js, after the import statements. Later we’ll move these into a separate file, but for now they are fine where they are.
Notice how I define first that the AppComponent should be used at the '' path, which effectively means it matches every single route and becomes a container for all our other components. Then I give it a child route of /, which will match the IndexComponent. Before we hook these routes up with our server, let’s quickly define components/app.js and components/index.js. app.js looks like so:
import React from 'react';

export default class AppComponent extends React.Component {
  render() {
    return (
      <div>
        <h2>Welcome to my App</h2>
        { this.props.children }
      </div>
    );
  }
}
When a React Router route has child components, they are given to us in the props under the children key, so we need to include them in the code we want to render for this component. The index.js component is pretty bland:
import React from 'react';

export default class IndexComponent extends React.Component {
  render() {
    return (
      <div>
        <p>This is the index page</p>
      </div>
    );
  }
}
Server-side routing with React Router
Head back into server.js, and firstly we’ll need to add some new imports:
import React from 'react';
import { renderToString } from 'react-dom/server';
import { match, RoutingContext } from 'react-router';

import AppComponent from './components/app';
import IndexComponent from './components/index';
The ReactDOM package provides react-dom/server which includes a renderToString method that takes a React component and produces the HTML string output of the component. It’s this method that we’ll use to render the HTML from the server, generated by React. From the React Router package we use match, a function used to find a matching route for a URL; and RoutingContext, a React component provided by React Router that we’ll need to render. This wraps up our components and provides some functionality that ties React Router together with our app. Generally you don’t need to concern yourself about how this component works, so don’t worry too much.
Now for the good bit: we can update our app.get('*') route with the code that matches the URL against the React routes:
app.get('*', (req, res) => {
  // routes is our object of React routes defined above
  match({ routes, location: req.url }, (err, redirectLocation, props) => {
    if (err) {
      // something went badly wrong, so 500 with a message
      res.status(500).send(err.message);
    } else if (redirectLocation) {
      // we matched a ReactRouter redirect, so redirect from the server
      res.redirect(302, redirectLocation.pathname + redirectLocation.search);
    } else if (props) {
      // if we got props, that means we found a valid component to render
      // for the given route
      const markup = renderToString(<RoutingContext {...props} />);

      // render `index.ejs`, but pass in the markup we want it to display
      res.render('index', { markup })

    } else {
      // no route match, so 404. In a real app you might render a custom
      // 404 view here
      res.sendStatus(404);
    }
  });
});
We call match, giving it the routes object we defined earlier and req.url, which contains the URL of the request. It calls a callback function we give it, with err, redirectLocation and props as the arguments. The first two conditionals in the callback function just deal with an error occuring or a redirect (React Router has built in redirect support). The most interesting bit is the third conditional, else if (props). If we got given props and we’ve made it this far it means we found a matching component to render and we can use this code to render it:
...
} else if (props) {
  // if we got props, that means we found a valid component to render
  // for the given route
  const markup = renderToString(<RoutingContext {...props} />);

  // render `index.ejs`, but pass in the markup we want it to display
  res.render('index', { markup })
} else {
   ...
}
The renderToString method from ReactDOM takes that RoutingContext component we mentioned earlier and renders it with the properties required. Again, you need not concern yourself with what this specific component does or what the props are. Most of this is data that React Router provides for us on top of our components.
Note the {...props}, which is a neat bit of JSX syntax that spreads out our object into key value properties. To see this better, note the two pieces of JSX code below, both of which are equivalent:
<MyComponent a=""foo"" b=""bar"" />

// OR:

const props = { a: ""foo"", b: ""bar"" };
<MyComponent {...props} />
Running the server again
I know that felt like a lot of work, but the good news is that once you’ve set this up you are free to focus on building your React components, safe in the knowledge that your server-side rendering is working. To check, restart the server and head to http://localhost:3003 once more. You should see it all working!

Refactoring and one more route
Before we move on to getting this code running on the client, let’s add one more route and do some tidying up. First, move our routes object out into routes.js:
import AppComponent from './components/app';
import IndexComponent from './components/index';

const routes = {
  path: '',
  component: AppComponent,
  childRoutes: [
    {
      path: '/',
      component: IndexComponent
    }
  ]
}

export { routes };
And then update server.js. You can remove the two component imports and replace them with:
import { routes } from './routes';
Finally, let’s add one more route for ./about and links between them. Create components/about.js:
import React from 'react';

export default class AboutComponent extends React.Component {
  render() {
    return (
      <div>
        <p>A little bit about me.</p>
      </div>
    );
  }
}
And then you can add it to routes.js too:
import AppComponent from './components/app';
import IndexComponent from './components/index';
import AboutComponent from './components/about';

const routes = {
  path: '',
  component: AppComponent,
  childRoutes: [
    {
      path: '/',
      component: IndexComponent
    },
    {
      path: '/about',
      component: AboutComponent
    }
  ]
}

export { routes };
If you now restart the server and head to http://localhost:3003/about` you’ll see the about page!

For the finishing touch we’ll use the React Router link component to add some links between the pages. Edit components/app.js to look like so:
import React from 'react';
import { Link } from 'react-router';

export default class AppComponent extends React.Component {
  render() {
    return (
      <div>
        <h2>Welcome to my App</h2>
        <ul>
          <li><Link to='/'>Home</Link></li>
          <li><Link to='/about'>About</Link></li>
        </ul>
        { this.props.children }
      </div>
    );
  }
}
You can now click between the pages to navigate. However, everytime we do so the requests hit the server. Now we’re going to make our final change, such that after the app has been rendered on the server once, it gets rendered and managed in the client, providing that snappy client-side app experience.
Client-side rendering
First, we’re going to make a small change to views/index.ejs. React doesn’t like rendering directly into the body and will give a warning when you do so. To prevent this we’ll wrap our app in a div:
<body>
  <div id=""app""><%- markup %></div>
  <script src=""build.js""></script>
</body>
I’ve also added in a script tag to build.js, which is the file we’ll generate containing all our client-side code.
Next, create client-render.js. This is going to be the only bit of JavaScript that’s exclusive to the client side. In it we need to pull in our routes and render them to the DOM.
import React from 'react';
import ReactDOM from 'react-dom';
import { Router } from 'react-router';

import { routes } from './routes';

import createBrowserHistory from 'history/lib/createBrowserHistory';

ReactDOM.render(
  <Router routes={routes} history={createBrowserHistory()} />,
  document.getElementById('app')
)
The first thing you might notice is the mention of createBrowserHistory. React Router is built on top of the history module, a module that listens to the browser’s address bar and parses the new location. It has many modes of operation: it can keep track using a hashbang, such as http://localhost/#!/about (this is the default), or you can tell it to use the HTML5 history API by calling createBrowserHistory, which is what we’ve done. This will keep the URLs nice and neat and make sure the client and the server are using the same URL structure. You can read more about React Router and histories in the React Router documentation.
Finally we use ReactDOM.render and give it the Router component, telling it about all our routes, and also tell ReactDOM where to render, the #app element.
Generating build.js
We’re actually almost there! The final thing we need to do is generate our client side bundle. For this we’re going to use webpack, a module bundler that can take our application, follow all the imports and generate one large bundle from them. We’ll install it and babel-loader, a webpack plugin for transforming code through Babel.
npm install --save-dev webpack babel-loader
To run webpack we just need to create a configuration file, called webpack.config.js. Create the file in the root of our application and add the following code:
var path = require('path');
module.exports = {
  entry: path.join(process.cwd(), 'client-render.js'),
  output: {
    path: './public/',
    filename: 'build.js'
  },
  module: {
    loaders: [
      {
        test: /.js$/,
        loader: 'babel'
      }
    ]
  }
}
Note first that this file can’t be written in ES6 as it doesn’t get transformed. The first thing we do is tell webpack the main entry point for our application, which is client-render.js. We use process.cwd() because webpack expects an exact location – if we just gave it the string ‘client-render.js’, webpack wouldn’t be able to find it.
Next, we tell webpack where to output our file, and here I’m telling it to place the file in public/build.js. Finally we tell webpack that every time it hits a file that ends in .js, it should use the babel-loader plugin to transform the code first.
Now we’re ready to generate the bundle!
./node_modules/.bin/webpack
This will take a fair few seconds to run (on my machine it’s about seven or eight), but once it has it will have created public/build.js, a client-side bundle of our application. If you restart your server once more you’ll see that we can now navigate around our application without hitting the server, because React on the client takes over. Perfect!
The first bundle that webpack generates is pretty slow, but if you run webpack -w it will go into watch mode, where it watches files for changes and regenerates the bundle. The key thing is that it only regenerates the small pieces of the bundle it needs, so while the first bundle is very slow, the rest are lightning fast. I recommend leaving webpack constantly running in watch mode when you’re developing.
Conclusions
First, if you’d like to look through this code yourself you can find it all on GitHub. Feel free to raise an issue there or tweet me if you have any problems or would like to ask further questions.
Next, I want to stress that you shouldn’t use this as an excuse to build all your apps in this way. Some of you might be wondering whether a static site like the one we built today is worth its complexity, and you’d be right. I used it as it’s an easy example to work with but in the future you should carefully consider your reasons for wanting to build a universal React application and make sure it’s a suitable infrastructure for you.
With that, all that’s left for me to do is wish you a very merry Christmas and best of luck with your React applications!",2015,Jack Franklin,jackfranklin,2015-12-05T00:00:00+00:00,https://24ways.org/2015/universal-react/,code
70,Bringing Your Code to the Streets,"— or How to Be a Street VJ
Our amazing world of web code is escaping out of the browser at an alarming rate and appearing in every aspect of the environment around us. Over the past few years we’ve already seen JavaScript used server-side, hardware coded with JavaScript, a rise of native style and desktop apps created with HTML, CSS and JavaScript, and even virtual reality (VR) is getting its fair share of front-end goodness.
You can go ahead and play with JavaScript-powered hardware such as the Tessel or the Espruino to name a couple. Just check out the Tessel project page to see JavaScript in the world of coffee roasting or sleep tracking your pet. With the rise of the internet of things, JavaScript can be seen collecting information on flooding among other things. And if that’s not enough ‘outside the browser’ implementations, Node.js servers can even be found in aircraft!
I previously mentioned VR and with three.js’s extra StereoEffect.js module it’s relatively simple to get browser 3D goodness to be Google Cardboard-ready, and thus set the stage for all things JavaScript and VR. It’s been pretty popular in the art world too, with interactive works such as Seb Lee-Delisle’s Lunar Trails installation, featuring the old arcade game Lunar Lander, which you can now play in your browser while others watch (it is the web after all). The Science Museum in London held Chrome Web Lab, an interactive exhibition featuring five experiments, showcasing the magic of the web. And it’s not even the connectivity of the web that’s being showcased; we can even take things offline and use web code for amazing things, such as fighting Ebola.
One thing is for sure, JavaScript is awesome. Hell, if you believe those telly programs (as we all do), JavaScript can even take down the stock market, purely through the witchcraft of canvas! Go JavaScript!
Now it’s our turn
So I wanted to create a little project influenced by this theme, and as it’s Christmas, take it to the streets for a little bit of party fun! Something that could take code anywhere. Here’s how I made a portable visual projection pack, a piece of video mixing software and created some web-coded street art.
Step one: The equipment
You will need:

One laptop: with HDMI output and a modern browser installed, such as Google Chrome.
One battery-powered mini projector: I’ve used a Texas Instruments DLP; for its 120 lumens it was the best cost-to-lumens ratio I could find.
One MIDI controller (optional): mine is an ICON iDJ as it suits mixing visuals. However, there is more affordable hardware on the market such as an Akai LPD8 or a Korg nanoPAD2. As you’ll see in the article, this is optional as it can be emulated within the software.
A case to carry it all around in.


Step two: The software
The projected visuals, I imagined, could be anything you can create within a browser, whether that be simple HTML and CSS, images, videos, SVG or canvas. The only requirement I have is that they move or change with sound and that I can mix any one visual into another.
You may remember a couple of years ago I created a demo on this very site, allowing audio-triggered visuals from the ambient sounds your device mic was picking up. That was a great starting point – I used that exact method to pick up the audio and thus the first requirement was complete. If you want to see some more examples of visuals I’ve put together for this, there’s a showcase on CodePen.
The second requirement took a little more thought. I needed two screens, which could at any point show any of the visuals I had coded, but could be mixed from one into the other and back again. So let’s start with two divs, both absolutely positioned so they’re on top of each other, but at the start the second screen’s opacity is set to zero.
Now all we need is a slider, which when moved from one side to the other slowly sets the second screen’s opacity to 1, thereby fading it in.
See the Pen Mixing Screens (Software Version) by Rumyra (@Rumyra) on CodePen.
Mixing Screens (CodePen)

As you saw above, I have a MIDI controller and although the software method works great, I’d quite like to make use of this nifty piece of kit. That’s easily done with the Web MIDI API. All I need to do is call it, and when I move one of the sliders on the controller (I’ve allocated the big cross fader in the middle for this), pick up on the change of value and use that to control the opacity instead.
var midi, data;
// start talking to MIDI controller
if (navigator.requestMIDIAccess) {
  navigator.requestMIDIAccess({
    sysex: false
  }).then(onMIDISuccess, onMIDIFailure);
} else {
  alert(“No MIDI support in your browser.”);
}

// on success
function onMIDISuccess(midiData) {
  // this is all our MIDI data
  midi = midiData;

  var allInputs = midi.allInputs.values();
  // loop over all available inputs and listen for any MIDI input
  for (var input = allInputs.next(); input && !input.done; input = allInputs.next()) {
    // when a MIDI value is received call the onMIDIMessage function
    input.value.onmidimessage = onMIDIMessage;
  }
}

function onMIDIMessage(message) {
  // data comes in the form [command/channel, note, velocity]
  data = message.data;

  // Opacity change for screen. The cross fader values are [176, 8, {0-127}]
  if ( (data[0] === 176) && (data[1] === 8) ) {
    // this value will change as the fader is moved
    var opacity = data[2]/127;
    screenTwo.style.opacity = opacity;
  }
}

The final code was slightly more complicated than this, as I decided to switch the two screens based on the frequencies of the sound that was playing, and use the cross fader to depict the frequency threshold value. This meant they flickered in and out of each other, rather than just faded. There’s a very rough-and-ready first version of the software on GitHub.
Phew, Great! Now we need to get all this to the streets!
Step three: Portable kit
Did you notice how I mentioned a case to carry it all around in? I wanted the case to be morphable, so I could use the equipment from it too, a sort of bag-to-usherette-tray-type affair. Well, I had an unused laptop bag…

I strengthened it with some MDF, so when I opened the bag it would hold like a tray where the laptop and MIDI controller would sit. The projector was Velcroed to the external pocket of the bag, so when it was a tray it would project from underneath. I added two durable straps, one for my shoulders and one round my waist, both attached to the bag itself. There was a lot of cutting and trimming. As it was a laptop bag it was pretty thick to start and sewing was tricky. However, I only broke one sewing machine needle; I’ve been known to break more working with leather, so I figured I was doing well. By the way, you can actually buy usherette trays, but I just couldn’t resist hacking my own :)
Step four: Take to the streets
First, make sure everything is charged – everything – a lot! The laptop has to power both the MIDI controller and the projector, and although I have a mobile phone battery booster pack, that’ll only charge the projector should it run out. I estimated I could get a good hour of visual artistry before I needed to worry, though.
I had a couple of ideas about time of day and location. Here in the UK at this time of year, it gets dark around half past four, so I could easily head out in a city around 5pm and it would be dark enough for the projections to be seen pretty well. I chose Bristol, around the waterfront, as there were some interesting locations to try it out in. The best was Millennium Square: busy but not crowded and plenty of surfaces to try projecting on to.
My first time out with the portable audio/visual pack (PAVP as it will now be named) was brilliant. I played music and projected visuals, like a one-woman band of A/V!


You might be thinking what the point of this was, besides, of course, it being a bit of fun. Well, this project got me to look at canvas and SVG more closely. The Web MIDI API was really interesting; MIDI as a data format has some great practical uses. I think without our side projects we may not have all these wonderful uses for our everyday code. Not only do they remind us coding can, and should, be fun, they also help us learn and grow as makers.
My favourite part? When I was projecting into a water feature in Millennium Square. For those who are familiar, you’ll know it’s like a wall of water so it produced a superb effect. I drew quite a crowd and a kid came to stand next to me and all I could hear him say with enthusiasm was, ‘Oh wow! That’s so cool!’
Yes… yes, kid, it was cool. Making things with code is cool.
Massive thanks to the lovely Drew McLellan for his incredibly well-directed photography, and also Simon Johnson who took a great hand in perfecting the kit while it was attached.",2015,Ruth John,ruthjohn,2015-12-06T00:00:00+00:00,https://24ways.org/2015/bringing-your-code-to-the-streets/,code
52,Git Rebasing: An Elfin Workshop Workflow,"This year Santa’s helpers have been tasked with making a garland. It’s a pretty simple task: string beads onto yarn in a specific order. When the garland reaches a specific length, add it to the main workshop garland. Each elf has a specific sequence they’re supposed to chain, which is given to them via a work order. (This is starting to sound like one of those horrible calculus problems. I promise it isn’t. It’s worse; it’s about Git.)
For the most part, the system works really well. The elves are able to quickly build up a shared chain because each elf specialises on their own bit of garland, and then links the garland together. Because of this they’re able to work independently, but towards the common goal of making a beautiful garland.
At first the elves are really careful with each bead they put onto the garland. They check with one another before merging their work, and review each new link carefully. As time crunches on, the elves pour a little more cheer into the eggnog cooler, and the quality of work starts to degrade. Tensions rise as mistakes are made and unkind words are said. The elves quickly realise they’re going to need a system to change the beads out when mistakes are made in the chain.
The first common mistake is not looking to see what the latest chain is that’s been added to the main garland. The garland is huge, and it sits on a roll in one of the corners of the workshop. It’s a big workshop, so it is incredibly impractical to walk all the way to the roll to check what the last link is on the chain. The elves, being magical, have set up a monitoring system that allows them to keep a local copy of the main garland at their workstation. It’s an imperfect system though, so the elves have to request a manual refresh to see the latest copy. They can request a new copy by running the command
git pull --rebase=preserve
(They found that if they ran git pull on its own, they ended up with weird loops of extra beads off the main garland, so they’ve opted to use this method.) This keeps the shared garland up to date, which makes things a lot easier. A visualisation of the rebase process is available.
The next thing the elves noticed is that if they worked on the main workshop garland, they were always running into problems when they tried to share their work back with the rest of the workshop. It was fine if they were working late at night by themselves, but in the middle of the day, it was horrible. (I’ve been asked not to talk about that time the fight broke out.) Instead of trying to share everything on their local copy of the main garland, the elves have realised it’s a lot easier to work on a new string and then knot this onto the main garland when their pattern repeat is finished. They generate a new string by issuing the following commands:
git checkout master
git checkout -b 1234_pattern-name
1234 represents the work order number and pattern-name describes the pattern they’re adding. Each bead is then added to the new link (git add bead.txt) and locked into place (git commit). Each elf repeats this process until the sequence of beads described in the work order has been added to their mini garland.
To combine their work with the main garland, the elves need to make a few decisions. If they’re making a single strand, they issue the following commands:
git checkout master
git merge --ff-only 1234_pattern-name
To share their work they publish the new version of the main garland to the workshop spool with the command git push origin master.
Sometimes this fails. Sharing work fails because the workshop spool has gotten new links added since the elf last updated their copy of the main workshop spool. This makes the elves both happy and sad. It makes them happy because it means the other elves have been working too, but it makes them sad because they now need to do a bit of extra work to close their work order. 
To update the local copy of the workshop spool, the elf first unlinks the chain they just linked by running the command:
git reset --merge ORIG_HEAD
This works because the garland magic notices when the elves are doing a particularly dangerous thing and places a temporary, invisible bookmark to the last safe bead in the chain before the dangerous thing happened. The garland no longer has the elf’s work, and can be updated safely. The elf runs the command git pull --rebase=preserve and the changes all the other elves have made are applied locally.
With these new beads in place, the elf now has to restring their own chain so that it starts at the right place. To do this, the elf turns back to their own chain (git checkout 1234_pattern-name) and runs the command git rebase master. Assuming their bead pattern is completely unique, the process will run and the elf’s beads will be restrung on the tip of the main workshop garland.
Sometimes the magic fails and the elf has to deal with merge conflicts. These are kind of annoying, so the elf uses a special inspector tool to figure things out. The elf opens the inspector by running the command git mergetool to work through places where their beads have been added at the same points as another elf’s beads. Once all the conflicts are resolved, the elf saves their work, and quits the inspector. They might need to do this a few times if there are a lot of new beads, so the elf has learned to follow this update process regularly instead of just waiting until they’re ready to close out their work order.
Once their link is up to date, the elf can now reapply their chain as before, publish their work to the main workshop garland, and close their work order:
git checkout master
git merge --ff-only 1234_pattern-name
git push origin master
Generally this process works well for the elves. Sometimes, though, when they’re tired or bored or a little drunk on festive cheer, they realise there’s a mistake in their chain of beads. Fortunately they can fix the beads without anyone else knowing. These tools can be applied to the whole workshop chain as well, but it causes problems because the magic assumes that elves are only ever adding to the main chain, not removing or reordering beads on the fly. Depending on where the mistake is, the elf has a few different options.
Let’s pretend the elf has a sequence of five beads she’s been working on. The work order says the pattern should be red-blue-red-blue-red.

If the sequence of beads is wrong (for example, blue-blue-red-red-red), the elf can remove the beads from the chain, but keep the beads in her workstation using the command git reset --soft HEAD~5.

If she’s been using the wrong colours and the wrong pattern (for example, green-green-yellow-yellow-green), she can remove the beads from her chain and discard them from her workstation using the command git reset --hard HEAD~5.

If one of the beads is missing (for example, red-blue-blue-red), she can restring the beads using the first method, or she can use a bit of magic to add the missing bead into the sequence.

Using a tool that’s a bit like orthoscopic surgery, she first selects a sequence of beads which contains the problem. A visualisation of this process is available.
Start the garland surgery process with the command:
git rebase --interactive HEAD~4
A new screen comes up with the following information (the oldest bead is on top):
pick c2e4877 Red bead
pick 9b5555e Blue bead
pick 7afd66b Blue bead
pick e1f2537 Red bead
The elf adjusts the list, changing “pick” to “edit” next to the first blue bead:
pick c2e4877 Red bead
edit 9b5555e Blue bead
pick 7afd66b Blue bead
pick e1f2537 Red bead
She then saves her work and quits the editor. The garland magic has placed her back in time at the moment just after she added the first blue bead.

She needs to manually fix up her garland to add the new red bead. If the beads were files, she might run commands like vim beads.txt and edit the file to make the necessary changes.
Once she’s finished her changes, she needs to add her new bead to the garland (git add --all) and lock it into place (git commit). This time she assigns the commit message “Red bead – added” so she can easily find it.

The garland magic has replaced the bead, but she still needs to verify the remaining beads on the garland. This is a mostly automatic process which is started by running the command git rebase --continue.
The new red bead has been assigned a position formerly held by the blue bead, and so the elf must deal with a merge conflict. She opens up a new program to help resolve the conflict by running git mergetool.

She knows she wants both of these beads in place, so the elf edits the file to include both the red and blue beads.

With the conflict resolved, the elf saves her changes and quits the mergetool.
Back at the command line, the elf checks the status of her work using the command git status.
rebase in progress; onto 4a9cb9d
You are currently rebasing branch '2_RBRBR' on '4a9cb9d'.
  (all conflicts fixed: run ""git rebase --continue"")

Changes to be committed:
  (use ""git reset HEAD <file>..."" to unstage)

    modified:   beads.txt

Untracked files:
  (use ""git add <file>..."" to include in what will be committed)

    beads.txt.orig
She removes the file added by the mergetool with the command rm beads.txt.orig and commits the edits she just made to the bead file using the commands:
git add beads.txt
git commit --message ""Blue bead -- resolved conflict""

With the conflict resolved, the elf is able to continue with the rebasing process using the command git rebase --continue. There is one final conflict the elf needs to resolve. Once again, she opens up the visualisation tool and takes a look at the two conflicting files.

She incorporates the changes from the left and right column to ensure her bead sequence is correct.

Once the merge conflict is resolved, the elf saves the file and quits the mergetool. Once again, she cleans out the backup file added by the mergetool (rm beads.txt.orig) and commits her changes to the garland:
git add beads.txt
git commit --message ""Red bead -- resolved conflict""
and then runs the final verification steps in the rebase process (git rebase --continue).

The verification process runs through to the end, and the elf checks her work using the command git log --oneline.
9269914 Red bead -- resolved conflict
4916353 Blue bead -- resolved conflict
aef0d5c Red bead -- added
9b5555e Blue bead
c2e4877 Red bead
She knows she needs to read the sequence from bottom to top (the oldest bead is on the bottom). Reviewing the list she sees that the sequence is now correct.
Sometimes, late at night, the elf makes new copies of the workshop garland so she can play around with the bead sequencer just to see what happens. It’s made her more confident at restringing beads when she’s found real mistakes. And she doesn’t mind helping her fellow elves when they run into trouble with their beads. The sugar cookies they leave her as thanks don’t hurt either. If you would also like to play with the bead sequencer, you can get a copy of the branches the elf worked.

Our lessons from the workshop:

By using rebase to update your branches, you avoid merge commits and keep a clean commit history.
If you make a mistake on one of your local branches, you can use reset to take commits off your branch. If you want to save the work, but uncommit it, add the parameter --soft. If you want to completely discard the work, use the parameter, --hard.
If you have merged working branch changes to the local copy of your master branch and it is preventing you from pushing your work to a remote repository, remove these changes using the command reset with the parameter --merge ORIG_HEAD before updating your local copy of the remote master branch.
If you want to make a change to work that was committed a little while ago, you can use the command rebase with the parameter --interactive. You will need to include how many commits back in time you want to review.",2015,Emma Jane Westby,emmajanewestby,2015-12-07T00:00:00+00:00,https://24ways.org/2015/git-rebasing/,code
56,Helping VIPs Care About Performance,"Making a site feel super fast is the easy part of performance work. Getting people around you to care about site speed is a much bigger challenge. How do we keep the site fast beyond the initial performance work? Keeping very important people like your upper management or clients invested in performance work is critical to keeping a site fast and empowering other designers and developers to contribute.
The work to get others to care is so meaty that I dedicated a whole chapter to the topic in my book Designing for Performance. When I speak at conferences, the majority of questions during Q&A are on this topic. When I speak to developers and designers who care about performance, getting other people at one’s organization or agency to care becomes the most pressing question.
My primary response to folks who raise this issue is the question: “What metric(s) do your VIPs care about?” This is often met with blank stares and raised eyebrows. But it’s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work.
Let’s start with the metric that we should measure. Sure, (most) everybody cares about money - but is that really the metric that your VIPs are looking at each day to measure the success or efficacy of your site? More likely, dollars are the end game, but the metrics or key performance indicators (KPIs) people focus on might be:

rate of new accounts created/signups
cost of acquiring or retaining a customer
visitor return rate
visitor bounce rate
favoriting or another interaction rate

These are just a few examples, but they illustrate how wide-ranging the options are that people care about. I find that developers and designers haven’t necessarily investigated this when trying to get others to care about performance. We often reach for the obvious – money! – but if we don’t use the same kind of language our VIPs are using, we might not get too far. You need to know this before you can make the case for performance work.
To find out these metrics or KPIs, start reading through the emails your VIPs are sending within your company. What does it say on company wikis? Are there major dashboards internally that people are looking at where you could find some good metrics? Listen intently in team meetings or thoroughly read annual reports to see what these metrics could be.
The second key here is to pick up on language you can effectively copy and paste as you make the case for performance work. You need to be able to reflect back the metrics that people already find important in a way they’ll be able to hear. Once you know your key metrics, it’s time to figure out how to communicate with your VIPs about performance using language that will resonate with them.
Let’s start with visit traffic as an example metric that a very important person cares about. Start to dig up research that other people and companies have done that correlates performance and your KPI. For example, cite studies:

“When the home page of Google Maps was reduced from 100KB to 70–80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks.” (source).

Read through websites like WPOStats, which collects the spectrum of studies on the impact of performance optimization on user experience and business metrics. Tweet and see if others have done similar research that correlates performance and your site’s main KPI.
Once you have collected some research that touches on the same kind of language your VIPs use about the success of your site, it’s time to present it. You can start with something simple, like a qualitative description of the work you’re actively doing to improve the site that translates to improved metrics that your VIPs care about. It can be helpful to append a performance budget to any proposal so you can compare the budget to your site’s reality and how it might positively impact those KPIs folks care about.
Words and graphs are often only half the battle when it comes to getting others to care about performance. Often, videos appeal to folks’ emotions in a way that is missed when glancing through charts and graphs. On A List Apart I recently detailed how to create videos of how fast your site loads. Let’s say that your VIPs care about how your site loads on mobile devices; it’s time to show them how your site loads on mobile networks.
Open video

You can use these videos to make a number of different statements to your VIPs, depending on what they care about:

Look at how slow our site loads versus our competitor!
Look at how slow our site loads for users in another country!
Look at how slow our site loads on mobile networks!

Again, you really need to know which metrics your VIPs care about and tune into the language they’re using. If they don’t care about the overall user experience of your site on mobile devices, then showing them how slow your site loads on 3G isn’t going to work. This will be your sales pitch; you need to practice and iterate on the language and highlights that will land best with your audience. 
To make your sales pitch as solid as possible, gut-check your ideas on how to present it with other co-workers to get their feedback. Read up on how to construct effective arguments and deliver them; do some research and see what others have done at your company when pitching to VIPs. Are slides effective? Memos or emails? Hallway conversations? Sometimes the best way to change people’s minds is by mentioning it in informal chats over coffee. Emulate the other leaders in your organization who are successful at this work. 
Every organization and very important person is different. Learn what metrics folks truly care about, study the language that they use, and apply what you’ve learned in a way that’ll land with those individuals. It may take time to craft your pitch for performance work over time, but it’s important work to do. If you’re able to figure out how to mirror back the language and metrics VIPs care about, and connect the dots to performance for them, you will have a huge leg up on keeping your site fast in the long run.",2015,Lara Hogan,larahogan,2015-12-08T00:00:00+00:00,https://24ways.org/2015/helping-vips-care-about-performance/,business
61,Animation in Responsive Design,"Animation and responsive design can sometimes feel like they’re at odds with each other. Animation often needs space to do its thing, but RWD tells us that the amount of space we’ll have available is going to change a lot. Balancing that can lead to some tricky animation situations. 
Embracing the squishiness of responsive design doesn’t have to mean giving up on your creative animation ideas. There are three general techniques that can help you balance your web animation creativity with your responsive design needs. One or all of these approaches might help you sneak in something just a little extra into your next project.
Focused art direction
Smaller viewports mean a smaller stage for your motion to play out on, and this tends to amplify any motion in your animation. Suddenly 100 pixels is really far and multiple moving parts can start looking like they’re battling for space. An effect that looked great on big viewports can become muddled and confusing when it’s reframed in a smaller space.
Making animated movements smaller will do the trick for simple motion like a basic move across the screen. But for more complex animation on smaller viewports, you’ll need to simplify and reduce the number of moving parts. The key to this is determining what the vital parts of the animation are, to zone in on the parts that are most important to its message. Then remove the less necessary bits to distill the motion’s message down to the essentials. 
For example, Rally Interactive’s navigation folds down into place with two triangle shapes unfolding each corner on larger viewports. If this exact motion was just scaled down for narrower spaces the two corners would overlap as they unfolded. It would look unnatural and wouldn’t make much sense. 
Open video

The main purpose of this animation is to show an unfolding action. To simplify the animation, Rally unfolds only one side for narrower viewports, with a slightly different animation. The action is still easily interpreted as unfolding and it’s done in a way that is a better fit for the available space. The message the motion was meant to convey has been preserved while the amount of motion was simplified. 
Open video

Si Digital does something similar. The main concept of the design is to portray the studio as a creative lab. On large viewports, this is accomplished primarily through an animated illustration that runs the full length of the site and triggers its animations based on your scroll position. The illustration is there to support the laboratory concept visually, but it doesn’t contain critical content.
Open video

At first, it looks like Si Digital just turned off the animation of the illustration for smaller viewports. But they’ve actually been a little cleverer than that. They’ve also reduced the complexity of the illustration itself. Both the amount of motion (reduced down to no motion) and the illustration were simplified to create a result that is much easier to glean the concept from.
Open video

The most interesting thing about these two examples is that they’re solved more with thoughtful art direction than complex code. Keeping the main concept of the animations at the forefront allowed each to adapt creative design solutions to viewports of varying size without losing the integrity of their design. 
Responsive choreography
Static content gets moved around all the time in responsive design. A three-column layout might line up from left to right on wide viewports, then stack top to bottom on narrower viewports. The same approach can be used to arrange animated content for narrower views, but the animation’s choreography also needs to be adjusted for the new layout. Even with static content, just scaling it down or zooming out to fit it into the available space is rarely an ideal solution. Rearranging your animations’ choreography to change which animation starts when, or even which animations play at all, keeps your animated content readable on smaller viewports. 
In a recent project I had three small animations that played one after the other, left to right, on wider viewports but needed to be stacked on narrower viewports to be large enough to see. On wide viewports, all three animations could play one right after the other in sequence because all three were in the viewable area at the same time. But once these were stacked for the narrower viewport layouts, that sequence had to change. 
Open video

What was essentially one animation on wider viewports became three separate animations when stacked on narrower viewports. The layout change meant the choreography had to change as well. Each animation starts independently when it comes into view in the stacked layout instead of playing automatically in sequence. (I’ve put the animated parts in this demo if you want to peek under the hood.) 
Open video

I choose to use the GreenSock library, with the choreography defined in two different timelines for this particular project. But the same goals could be accomplished with other JavaScript options or even CSS keyframe animations and media queries. 
Even more complex responsive choreography can be pulled off with SVG. Media queries can be used to change CSS animations applied to SVG elements at specific breakpoints for starters. For even more responsive power, SVG’s viewBox property, and the positioning of the objects within it, can be adjusted at JavaScript-defined breakpoints. This lets you set rules to crop the viewable area and arrange your animating elements to fit any space. 
Sarah Drasner has some great examples of how to use this technique with style in this responsive infographic and this responsive interactive illustration. On the other hand, if smart scalability is what you’re after, it’s also possible to make all of an SVG’s shapes and motion scale with the SVG canvas itself. Sarah covers both these clever responsive SVG techniques in detail. Creative and complex animation can easily become responsive thanks to the power of SVG! 
Open video

Bake performance into your design decisions
It’s hard to get very far into a responsive design discussion before performance comes up. Performance goes hand in hand with responsive design and your animation decisions can have a big impact on the overall performance of your site. 
The translate3D “hack”, backface-visibility:hidden, and the will-change property are the heavy hitters of animation performance. But decisions made earlier in your animation design process can have a big impact on rendering performance and your performance budget too.
Pick a technology that matches your needs
One of the biggest advantages of the current web animation landscape is the range of tools we have available to us. We can use CSS animations and transitions to add just a dash of interface animation to our work, go all out with webGL to create a 3D experience, or anywhere in between. All within our browsers! Having this huge range of options is amazing and wonderful but it also means you need to be cognizant of what you’re using to get the job done. 
Loading in the full weight of a robust JavaScript animation library is going to be overkill if you’re only animating a few small elements here and there. That extra overhead will have an impact on performance. Performance budgets will not be pleased. 
Always match the complexity of the technology you choose to the complexity of your animation needs to avoid unnecessary performance strain. For small amounts of animation, stick to CSS solutions since it’s the most lightweight option. As your animations grow in complexity, or start to require more robust logic, move to a JavaScript solution that can accomplish what you need.
Animate the most performant properties
Whether you’re animating in CSS or JavaScript, you’re affecting specific properties of the animated element. Browsers can animate some properties more efficiently than others based on how many steps need to happen behind the scenes to visually update those properties. 
Browsers are particularly efficient at animating opacity, scale, rotation, and position (when the latter three are done with transforms). This article from Paul Irish and Paul Lewis gives the full scoop on why. Conveniently, those are also the most common properties used in motion design. There aren’t many animated effects that can’t be pulled off with this list. Stick to these properties to set your animations up for the best performance results from the start. If you find yourself needing to animate a property outside of this list, check CSS Triggers… to find out how much of an additional impact it might have.
Offset animation start times
Offsets (the concept of having a series of similar movements execute one slightly after the other, creating a wave-like pattern) are a long-held motion graphics trick for creating more interesting and organic looking motion. Employing this trick of the trade can also be smart for performance. Animating a large number of objects all at the same time can put a strain on the browser’s rendering abilities even in the best cases. Adding short delays to offset these animations in time, so they don’t all start at once, can improve rendering performance. 
Go explore the responsive animation possibilities for yourself!
With smart art direction, responsive choreography, and an eye on performance you can create just about any creative web animation you can think up while still being responsive. Keep these in mind for your next project and you’ll pull off your animations with style at any viewport size!",2015,Val Head,valhead,2015-12-09T00:00:00+00:00,https://24ways.org/2015/animation-in-responsive-design/,design
54,Putting My Patterns through Their Paces,"Over the last few years, the conversation around responsive design has shifted subtly, focusing not on designing pages, but on patterns: understanding the small, reusable elements that comprise a larger design system. And given that many of those patterns are themselves responsive, learning to manage these small layout systems has become a big part of my work.
The thing is, the more pattern-driven work I do, the more I realize my design process has changed in a number of subtle, important ways. I suppose you might even say that pattern-driven design has, in a few ways, redesigned me.
Meet the Teaser
Here’s a recent example. A few months ago, some friends and I redesigned The Toast. (It was a really, really fun project, and we learned a lot.) Each page of the site is, as you might guess, stitched together from a host of tiny, reusable patterns. Some of them, like the search form and footer, are fairly unique, and used once per page; others are used more liberally, and built for reuse. The most prevalent example of these more generic patterns is the teaser, which is classed as, uh, .teaser. (Look, I never said I was especially clever.)
In its simplest form, a teaser contains a headline, which links to an article:

Fairly straightforward, sure. But it’s just the foundation: from there, teasers can have a byline, a description, a thumbnail, and a comment count. In other words, we have a basic building block (.teaser) that contains a few discrete content types – some required, some not. In fact, very few of those pieces need to be present; to qualify as a teaser, all we really need is a link and a headline. But by adding more elements, we can build slight variations of our teaser, and make it much, much more versatile.

        Nearly every element visible on this page is built out of our generic “teaser” pattern.
    
But the teaser variation I’d like to call out is the one that appears on The Toast’s homepage, on search results or on section fronts. In the main content area, each teaser in the list features larger images, as well as an interesting visual treatment: the byline and comment count were the most prominent elements within each teaser, appearing above the headline.

        The approved visual design of our teaser, as it appears on lists on the homepage and the section fronts.
    
And this is, as it happens, the teaser variation that gave me pause. Back in the old days – you know, like six months ago – I probably would’ve marked this module up to match the design. In other words, I would’ve looked at the module’s visual hierarchy (metadata up top, headline and content below) and written the following HTML:
<div class=""teaser"">
  <p class=""article-byline"">By <a href=""#"">Author Name</a></p>
  <a class=""comment-count"" href=""#"">126 <i>comments</i></a>
  <h1 class=""article-title""><a href=""#"">Article Title</a></h1>
  <p class=""teaser-excerpt"">Lorem ipsum dolor sit amet, consectetur…</p>
</div>
But then I caught myself, and realized this wasn’t the best approach.
Moving Beyond Layout
Since I’ve started working responsively, there’s a question I work into every step of my design process. Whether I’m working in Sketch, CSSing a thing, or researching a project, I try to constantly ask myself:

What if someone doesn’t browse the web like I do?

…Okay, that doesn’t seem especially fancy. (And maybe you came here for fancy.) But as straightforward as that question might seem, it’s been invaluable to so many aspects of my practice. If I’m working on a widescreen layout, that question helps me remember the constraints of the small screen; if I’m working on an interface that has some enhancements for touch, it helps me consider other input modes as I work. It’s also helpful as a reminder that many might not see the screen the same way I do, and that accessibility (in all its forms) should be a throughline for our work on the web.
And that last point, thankfully, was what caught me here. While having the byline and comment count at the top was a lovely visual treatment, it made for a terrible content hierarchy. For example, it’d be a little weird if the page was being read aloud in a speaking browser: the name of the author and the number of comments would be read aloud before the title of the article with which they’re associated.
That’s why I find it’s helpful to begin designing a pattern’s hierarchy before its layout: to move past the visual presentation in front of me, and focus on the underlying content I’m trying to support. In other words, if someone’s encountering my design without the CSS I’ve written, what should their experience be?
So I took a step back, and came up with a different approach:
<div class=""teaser"">
  <h1 class=""article-title""><a href=""#"">Article Title</a></h1>
  <h2 class=""article-byline"">By <a href=""#"">Author Name</a></h2>
  <p class=""teaser-excerpt"">
    Lorem ipsum dolor sit amet, consectetur…
    <a class=""comment-count"" href=""#"">126 <i>comments</i></a>
  </p>
</div>
Much, much better. This felt like a better match for the content I was designing: the headline – easily most important element – was at the top, followed by the author’s name and an excerpt. And while the comment count is visually the most prominent element in the teaser, I decided it was hierarchically the least critical: that’s why it’s at the very end of the excerpt, the last element within our teaser. And with some light styling, we’ve got a respectable-looking hierarchy in place:

Yeah, you’re right – it’s not our final design. But from this basic-looking foundation, we can layer on a bit more complexity. First, we’ll bolster the markup with an extra element around our title and byline:
<div class=""teaser"">
  <div class=""teaser-hed"">
    <h1 class=""article-title""><a href=""#"">Article Title</a></h1>
    <h2 class=""article-byline"">By <a href=""#"">Author Name</a></h2>
  </div>
  …
</div>
With that in place, we can use flexbox to tweak our layout, like so:
.teaser-hed {
  display: flex;
  flex-direction: column-reverse;
}
flex-direction: column-reverse acts a bit like a change in gravity within our teaser-hed element, vertically swapping its two children.

Getting closer! But as great as flexbox is, it doesn’t do anything for elements outside our container, like our little comment count, which is, as you’ve probably noticed, still stranded at the very bottom of our teaser.
Flexbox is, as you might already know, wonderful! And while it enjoys incredibly broad support, there are enough implementations of old versions of Flexbox (in addition to plenty of bugs) that I tend to use a feature test to check if the browser’s using a sufficiently modern version of flexbox. Here’s the one we used:
var doc = document.body || document.documentElement;
var style = doc.style;

if ( style.webkitFlexWrap == '' ||
    style.msFlexWrap == '' ||
    style.flexWrap == '' ) {
  doc.className += "" supports-flex"";
}
Eagle-eyed readers will note we could have used @supports feature queries to ask browsers if they support certain CSS properties, removing the JavaScript dependency. But since we wanted to serve the layout to IE we opted to write a little question in JavaScript, asking the browser if it supports flex-wrap, a property used elsewhere in the design. If the browser passes the test, then a class of supports-flex gets applied to our html element. And with that class in place, we can safely quarantine our flexbox-enabled layout from less-capable browsers, and finish our teaser’s design:
.supports-flex .teaser-hed {
  display: flex;
  flex-direction: column-reverse;
}
.supports-flex .teaser .comment-count {
  position: absolute;
  right: 0;
  top: 1.1em;
}
If the supports-flex class is present, we can apply our flexbox layout to the title area, sure – but we can also safely use absolute positioning to pull our comment count out of its default position, and anchor it to the top right of our teaser. In other words, the browsers that don’t meet our threshold for our advanced styles are left with an attractive design that matches our HTML’s content hierarchy; but the ones that pass our test receive the finished, final design.

And with that, our teaser’s complete.
Diving Into Device-Agnostic Design
This is, admittedly, a pretty modest application of flexbox. (For some truly next-level work, I’d recommend Heydon Pickering’s “Flexbox Grid Finesse”, or anything Zoe Mickley Gillenwater publishes.) And for such a simple module, you might feel like this is, well, quite a bit of work. And you’d be right! In fact, it’s not one layout, but two: a lightly styled content hierarchy served to everyone, with the finished design served conditionally to the browsers that can successfully implement it. But I’ve found that thinking about my design as existing in broad experience tiers – in layers – is one of the best ways of designing for the modern web. And what’s more, it works not just for simple modules like our teaser, but for more complex or interactive patterns as well.
Open video
    
        Even a simple search form can be conditionally enhanced, given a little layered thinking.
    
This more layered approach to interface design isn’t a new one, mind you: it’s been championed by everyone from Filament Group to the BBC. And with all the challenges we keep uncovering, a more device-agnostic approach is one of the best ways I’ve found to practice responsive design. As Trent Walton once wrote,

Like cars designed to perform in extreme heat or on icy roads, websites should be built to face the reality of the web’s inherent variability.

We have a weird job, working on the web. We’re designing for the latest mobile devices, sure, but we’re increasingly aware that our definition of “smartphone” is much too narrow. Browsers have started appearing on our wrists and in our cars’ dashboards, but much of the world’s mobile data flows over sub-3G networks. After all, the web’s evolution has never been charted along a straight line: it’s simultaneously getting slower and faster, with devices new and old coming online every day. With all the challenges in front of us, including many we don’t yet know about, a more device-agnostic, more layered design process can better prepare our patterns – and ourselves – for the future.
(It won’t help you get enough to eat at holiday parties, though.)",2015,Ethan Marcotte,ethanmarcotte,2015-12-10T00:00:00+00:00,https://24ways.org/2015/putting-my-patterns-through-their-paces/,code
71,Upping Your Web Security Game,"When I started working in web security fifteen years ago, web development looked very different. The few non-static web applications were built using a waterfall process and shipped quarterly at best, making it possible to add security audits before every release; applications were deployed exclusively on in-house servers, allowing Info Sec to inspect their configuration and setup; and the few third-party components used came from a small set of well-known and trusted providers. And yet, even with these favourable conditions, security teams were quickly overwhelmed and called for developers to build security in.
If the web security game was hard to win before, it’s doomed to fail now. In today’s web development, every other page is an application, accepting inputs and private data from users; software is built continuously, designed to eliminate manual gates, including security gates; infrastructure is code, with servers spawned with little effort and even less security scrutiny; and most of the code in a typical application is third-party code, pulled in through open source repositories with rarely a glance at who provided them.
Security teams, when they exist at all, cannot solve this problem. They are vastly outnumbered by developers, and cannot keep up with the application’s pace of change. For us to have a shot at making the web secure, we must bring security into the core. We need to give it no less attention than that we give browser compatibility, mobile design or web page load times. More broadly, we should see security as an aspect of quality, expecting both ourselves and our peers to address it, and taking pride when we do it well.
Where To Start?
Embracing security isn’t something you do overnight.
A good place to start is by reviewing things you’re already doing – and trying to make them more secure. Here are three concrete steps you can take to get going.
HTTPS
Threats begin when your system interacts with the outside world, which often means HTTP. As is, HTTP is painfully insecure, allowing attackers to easily steal and manipulate data going to or from the server. HTTPS adds a layer of crypto that ensures the parties know who they’re talking to, and that the information exchanged can be neither modified nor sniffed.
HTTPS is relevant to any site. If your non-HTTPS site holds opinions, reading it may get your users in trouble with employers or governments. If your users believe what you say, attackers can modify your non-HTTPS to take advantage of and abuse that trust. If you want to use new browser technologies like HTTP2 and service workers, your site will need to be HTTPS. And if you want to be discovered on the web, using HTTPS can help your Google ranking. For more details on why I think you should make the switch to HTTPS, check out this post, these slides and this video.
Using HTTPS is becoming easier and cheaper. Here are a few free tools that can help:

Get free and easy HTTPS delivery from Cloudflare (be sure to use “Full SSL”!)
Get a free and automation-friendly certificate from Let’s Encrypt (now in open beta).
Test how well your HTTPS is set up using SSLTest.

Other vendors and platforms are rapidly simplifying and reducing the cost of their HTTPS offering, as demand and importance grows.
Two-Factor Authentication
The most sensitive data is usually stored behind a login, and the authentication process is the primary gate in front of this data. Making this process secure has many aspects, including using HTTPS when accepting credentials, having a strong password policy, never storing the password, and more.
All of these are important, but the best single step to boost your authentication security is to introduce two-factor authentication (2FA). Adding 2FA usually means prompting users for an additional one-time code when logging in, which they get via SMS or a mobile app (e.g. Google Authenticator). This code is short-lived and is extremely hard for a remote attacker to guess, thus vastly reducing the risk a leaked or easily guessed password presents.
The typical algorithm for 2FA is based on an IETF standard called the time-based one-time password (TOTP) algorithm, and it isn’t that hard to implement. Joel Franusic wrote a great post on implementing 2FA; modules like speakeasy make it even easier; and you can swap SMS with Google Authenticator or your own app if you prefer. If you don’t want to build 2FA support yourself, you can purchase two/multi-factor authentication services from vendors such as DuoSecurity, Auth0, Clef, Hypr and others.
If implementing 2FA still feels like too much work, you can also choose to offload your entire authentication process to an OAuth-based federated login. Many companies offer this today, including Facebook, Google, Twitter, GitHub and others. These bigger players tend to do authentication well and support 2FA, but you should consider what data you’re sharing with them in the process.
Tracking Known Vulnerabilities
Most of the code in a modern application was actually written by third parties, and pulled into your app as frameworks, modules and libraries. While using these components makes us much more productive, along with their functionality we also adopt their security flaws. To make things worse, some of these flaws are well-known vulnerabilities, making it easy for hackers to take advantage of them in an attack.
This is a real problem and happens on pretty much every platform. Do you develop in Java? In 2014, over 6% of Java modules downloaded from Maven had a known severe security issue, the typical Java applications containing 24 flaws. Are you coding in Node.js? Roughly 14% of npm packages carry a known vulnerability, and over 60% of dev shops find vulnerabilities in their code. 30% of Docker Hub containers include a high priority known security hole, and 60% of the top 100,000 websites use client-side libraries with known security gaps.
To find known security issues, take stock of your dependencies and match them against language-specific lists such as Snyk’s vulnerability DB for Node.js, rubysec for Ruby, victims-db for Python and OWASP’s Dependency Check for Java. Once found, you can fix most issues by upgrading the component in question, though that may be tricky for indirect dependencies.  
This process is still way too painful, which means most teams don’t do it. The Snyk team and I are hoping to change that by making it as easy as possible to find, fix and monitor known vulnerabilities in your dependencies. Snyk’s wizard will help you find and fix these issues through guided upgrades and patches, and adding Snyk’s test to your continuous integration and deployment (CI/CD) will help you stay secure as your code evolves.
Note that newly disclosed vulnerabilities usually impact old code – the one you’re running in production. This means you have to stay alert when new vulnerabilities are disclosed, so you can fix them before attackers can exploit them. You can do so by subscribing to vulnerability lists like US-CERT, OSVDB and NVD. Snyk’s monitor will proactively let you know about new disclosures relevant to your code, but only for Node.js for now – you can register to get updated when we expand.
Securing Yourself
In addition to making your application secure, you should make the contributors to that application secure – including you. Earlier this year we’ve seen attackers target mobile app developers with a malicious Xcode. The real target, however, wasn’t these developers, but rather the users of the apps they create. That you create. Securing your own work environment is a key part of keeping your apps secure, and your users from being compromised.
There’s no single step that will make you fully secure, but here are a few steps that can make a big impact:

Use 2FA on all the services related to the application, notably source control (e.g. GitHub), cloud platform (e.g. AWS), CI/CD, CDN, DNS provider and domain registrar. If an attacker compromises any one of those, they could modify or replace your entire application. I’d recommend using 2FA on all your personal services too.
Use a password manager (e.g. 1Password, LastPass) to ensure you have a separate and complex password for each service. Some of these services will get hacked, and passwords will leak. When that happens, don’t let the attackers access your other systems too.
Secure your workstation. Be careful what you download, lock your screen when you walk away, change default passwords on services you install, run antivirus software, etc. Malware on your machine can translate to malware in your applications.
Be very wary of phishing. Smart attackers use ‘spear phishing’ techniques to gain access to specific systems, and can trick even security savvy users. There are even phishing scams targeting users with 2FA. Be alert to phishy emails.
Don’t install things through curl <somewhere-on-the-web> | sudo bash, especially if the URL is on GitHub, meaning someone else controls it. Don’t do it on your machines, and definitely don’t do it in your CI/CD systems. Seriously.

Staying secure should be important to you personally, but it’s doubly important when you have privileged access to an application. Such access makes you a way to reach many more users, and therefore a more compelling target for bad actors.
A Culture of Security
Using HTTPS, enabling two-factor authentication and fixing known vulnerabilities are significant steps in building security at your core. As you implement them, remember that these are just a few steps in a longer journey.
The end goal is to embrace security as an aspect of quality, and accept we all share the responsibility of keeping ourselves – and our users – safe.",2015,Guy Podjarny,guypodjarny,2015-12-11T00:00:00+00:00,https://24ways.org/2015/upping-your-web-security-game/,code
63,Be Fluid with Your Design Skills: Build Your Own Sites,"Just five years ago in 2010, when we were all busy trying to surprise and delight, learning CSS3 and trying to get whole websites onto one page, we had a poster on our studio wall. It was entitled ‘Designers Vs Developers’, an infographic that showed us the differences between the men(!) who created websites. 
Designers wore skinny jeans and used Macs and developers wore cargo pants and brought their own keyboards to work. We began to learn that designers and developers were not only doing completely different jobs but were completely different people in every way. This opinion was backed up by hundreds of memes, millions of tweets and pages of articles which used words like void and battle and versus.
Thankfully, things move quickly in this industry; the wide world of web design has moved on in the last five years. There are new devices, technologies, tools – and even a few women. Designers have been helped along by great apps, software, open source projects, conferences, and a community of people who, to my unending pride, love to share their knowledge and their work.
So the world has moved on, and if Miley Cyrus, Ruby Rose and Eliot Sumner are identifying as gender fluid (an identity which refers to a gender which varies over time or is a combination of identities), then I would like to come out as discipline fluid! 
OK, I will probably never identify as a developer, but I will identify as fluid! How can we be anything else in an industry that moves so quickly? That’s how we should think of our skills, our interests and even our job titles. After all, Steve Jobs told us that “Design is not just what it looks like and feels like. Design is how it works.” Sorry skinny-jean-wearing designers – this means we’re all designing something together. And it’s not just about knowing the right words to use: you have to know how it feels. How it feels when you make something work, when you fix that bug, when you make it work on IE.
Like anything in life, things run smoothly when you make the effort to share experiences, empathise and deeply understand the needs of others. How can designers do that if they’ve never built their own site? I’m not talking the big stuff, I’m talking about your portfolio site, your mate’s business website, a website for that great idea you’ve had. I’m talking about doing it yourself to get an unique insight into how it feels.
We all know that designers and developers alike love an <ol>, so here it is.
Ten reasons designers should be fluid with their skills and build their own sites
1. It’s never been easier
Now here’s where the definition of ‘build’ is going to get a bit loose and people are going to get angry, but when I say it’s never been easier I mean because of the existence of apps and software like WordPress, Squarespace, Tumblr, et al. It’s easy to make something and get it out there into the world, and these are all gateway drugs to hard coding!
2. You’ll understand how it feels
How it feels to be so proud that something actually works that you momentarily don’t notice if the kerning is off or the padding is inconsistent. How it feels to see your site appear when you’ve redirected a URL. How it feels when you just can’t work out where that one extra space is in a line of PHP that has killed your whole site.
3. It makes you a designer
Not a better designer, it makes you a designer when you are designing how things look and how they work. 
4. You learn about movement
Photoshop and Sketch just don’t cut it yet. Until you see your site in a browser or your app on a phone, it’s hard to imagine how it moves. Building your own sites shows you that it’s not just about how the content looks on the screen, but how it moves, interacts and feels.
5. You make techie friends
All the tutorials and forums in the world can’t beat your network of techie friends. Since I started working in web design I have worked with, sat next to, and co-created with some of the greatest developers. Developers who’ve shared their knowledge, encouraged me to build things, patiently explained HTML, CSS, servers, divs, web fonts, iOS development. There has been no void, no versus, very few battles; just people who share an interest and love of making things.  
6. You will own domain names
When something is paid for, online and searchable then it’s real and you’ve got to put the work in. Buying domains has taught me how to stop procrastinating, but also about DNS, FTP, email, and how servers work.
7. People will ask you to do things

Learning about code and development opens a whole new world of design. When you put your own personal websites and projects out there people ask you to do more things. OK, so sometimes those things are “Make me a website for free”, but more often it’s cool things like “Come and speak at my conference”, “Write an article for my magazine” and “Collaborate with me.”
8. The young people are coming!
They love typography, they love print, they love layout, but they’ve known how to put a website together since they started their first blog aged five and they show me clever apps they’ve knocked together over the weekend! They’re new, they’re fluid, and they’re better than us!
9. Your portfolio is your portfolio
OK, it’s an obvious one, but as designers our work is our CV, our legacy! We need to show our skill, our attention to detail and our creativity in the way we showcase our work. Building your portfolio is the best way to start building your own websites. (And please be that designer who’s bothered to work out how to change the Squarespace favicon!) 
10. It keeps you fluid!
Building your own websites is tough. You’ll never be happy with it, you’ll constantly be updating it to keep up with technology and fashion, and by the time you’ve finished it you’ll want to start all over again. Perfect for forcing you to stay up-to-date with what’s going on in the industry.
</ol>",2015,Ros Horner,roshorner,2015-12-12T00:00:00+00:00,https://24ways.org/2015/be-fluid-with-your-design-skills-build-your-own-sites/,code
72,Designing with Contrast,"When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for.
Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.
Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content.

A thin veneer
We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.
While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.
New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.
Minimalist expectations
Like progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We’re driving unilateral design decisions that threaten accessibility. We’ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users’ needs and content. 
Someone once suggested to me that a client’s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn’t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. 
It may seem like an unusual anecdote, but it isn’t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.

Imitation without representation
All of us are influenced in one way or another by one another’s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors’ products to understand their success.
However, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.
The typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.

For want of good design, the message was lost
The question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?
The answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.
We can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).
Standards of excellence
It isn’t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we’ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.
I was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.
Even now, I make mistakes. On a recent project, I used large photographs on an organization’s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren’t always consistent, undermining the text’s legibility. If I had the chance to do it again, I would separate the text and image.
So, what practical things can we consider to give our users the experience they deserve?
Put guidelines in place

Think about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization’s personality and emotional appeal.
Define a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).
Find which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.
Use roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.
Check that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.
Avoid overlaying text on images unless it’s guaranteed to be legible. If it’s necessary to optimize space in the layout, give the text a container. Scrims aren’t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.

Test your work

Review legibility and contrast on different devices. It’s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.
Find a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. 
Ask your friends and family what they use at home and at work. It’s one way of making sure your feedback isn’t always coming from a closed loop.

Push your limits

You define what the user sees. If you’ve inherited brand guidelines, question them. If you don’t agree with the choices, make the case for why they should change.
Experiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.
If you’re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.
Embrace limitations. Use boundaries as an opportunity to explore possibilities.

More than just a facade
Designing with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.
Users will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.
In architecture, it isn’t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.
Perhaps we can take inspiration from these spaces. Let’s give our buildings a bold voice and make sure the doors are open to everyone.",2015,Mark Mitchell,markmitchell,2015-12-13T00:00:00+00:00,https://24ways.org/2015/designing-with-contrast/,design
67,What I Learned about Product Design This Year,"2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. 
The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.
I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons.
Product design is very different from marketing design
The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.
Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.
That’s because the product isn’t about us, and it isn’t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take “us” out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.
I’ve learned it’s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you’re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you’ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You’ll face new unexpected challenges, which is the only way to grow.
Product design can not start with what looks good on Dribbble
I have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that — when applied to our actual product — looked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.
I was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I’m not here to design the world’s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I’m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users — to make life a little better for the good people who keep my company in business.
This meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn’t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.
Just accept that designing a great product – like many worthwhile pursuits – is initially laborious and messy
Once I realized I couldn’t start by creating the most Dribbble-worthy thing, I knew I’d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product’s content could better be structured. Since we’re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.
I started by handing off a few wireframes of the key screens to the developer, and that’s when the questions began rolling in: “If we move this content into a modal, how will it affect this similar action here?” “What happens if they don’t add video tags, but they do add a description?” “What if the user has a title that is 500 characters long?” “What if they want their video to be private to some users, but accessible to others?”.
How annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn’t about laying out elements in the most ideal scenario for the user that’s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.
Which brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you’d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it’s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It’s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.
As a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It’s not their job to solve what happens when there’s an empty state, error, or edge case. Showing you’ve accounted for these scenarios will win a developer’s respect; failing to do so will frustrate them.
When you’ve created and tested a system that supports user needs, it will be beautiful
Remember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.
I began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.

A big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we’re about to undertake the biggest test of our work; we’re going to launch a small part of the product redesign to our users. If I’ve learned anything, it’s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.
Next year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.",2015,Meagan Fisher,meaganfisher,2015-12-14T00:00:00+00:00,https://24ways.org/2015/what-i-learned-about-product-design-this-year/,design
68,"Grid, Flexbox, Box Alignment: Our New System for Layout","Three years ago for 24 ways 2012, I wrote an article about a new CSS layout method I was excited about. A specification had emerged, developed by people from the Internet Explorer team, bringing us a proper grid system for the web. In 2015, that Internet Explorer implementation is still the only public implementation of CSS grid layout. However, in 2016 we should be seeing it in a new improved form ready for our use in browsers.
Grid layout has developed hidden behind a flag in Blink, and in nightly builds of WebKit and, latterly, Firefox. By being developed in this way, breaking changes could be safely made to the specification as no one was relying on the experimental implementations in production work.
Another new layout method has emerged over the past few years in a more public and perhaps more painful way. Shipped prefixed in browsers, The flexible box layout module (flexbox) was far too tempting for developers not to use on production sites. Therefore, as changes were made to the specification, we found ourselves with three different flexboxes, and browser implementations that did not match one another in completeness or in the version of specified features they supported. 
Owing to the different ways these modules have come into being, when I present on grid layout it is often the very first time someone has heard of the specification. A question I keep being asked is whether CSS grid layout and flexbox are competing layout systems, as though it might be possible to back the loser in a CSS layout competition. The reality, however, is that these two methods will sit together as one system for doing layout on the web, each method playing to certain strengths and serving particular layout tasks. 
If there is to be a loser in the battle of the layouts, my hope is that it will be the layout frameworks that tie our design to our markup. They have been a necessary placeholder while we waited for a true web layout system, but I believe that in a few years time we’ll be easily able to date a website to circa 2015 by seeing <div class=""row""> or <div class=""col-md-3""> in the markup.
In this article, I’m going to take a look at the common features of our new layout systems, along with a couple of examples which serve to highlight the differences between them.
To see the grid layout examples you will need to enable grid in your browser. The easiest thing to do is to enable the experimental web platform features flag in Chrome. Details of current browser support can be found here. 
Relationship
Items only become flex or grid items if they are a direct child of the element that has display:flex, display:grid or display:inline-grid applied. Those direct children then understand themselves in the context of the complete layout. This makes many things possible. It’s the lack of relationship between elements that makes our existing layout methods difficult to use. If we float two columns, left and right, we have no way to tell the shorter column to extend to the height of the taller one. We have expended a lot of effort trying to figure out the best way to make full-height columns work, using techniques that were never really designed for page layout.
At a very simple level, the relationship between elements means that we can easily achieve full-height columns. In flexbox:
See the Pen Flexbox equal height columns by rachelandrew (@rachelandrew) on CodePen.

And in grid layout (requires a CSS grid-supporting browser):
See the Pen Grid equal height columns by rachelandrew (@rachelandrew) on CodePen.

Alignment
Full-height columns rely on our flex and grid items understanding themselves as part of an overall layout. They also draw on a third new specification: the box alignment module. If vertical centring is a gift you’d like to have under your tree this Christmas, then this is the box you’ll want to unwrap first.
The box alignment module takes the alignment and space distribution properties from flexbox and applies them to other layout methods. That includes grid layout, but also other layout methods. Once implemented in browsers, this specification will give us true vertical centring of all the things.
Our examples above achieved full-height columns because the default value of align-items is stretch. The value ensured our columns stretched to the height of the tallest. If we want to use our new vertical centring abilities on all items, we would set align-items:center on the container. To align one flex or grid item, apply the align-self property.
The examples below demonstrate these alignment properties in both grid layout and flexbox. The portrait image of Widget the cat is aligned with the default stretch. The other three images are aligned using different values of align-self.
Take a look at an example in flexbox:
See the Pen Flexbox alignment by rachelandrew (@rachelandrew) on CodePen.

And also in grid layout (requires a CSS grid-supporting browser):
See the Pen Grid alignment by rachelandrew (@rachelandrew) on CodePen.

The alignment properties used with CSS grid layout.
Fluid grids
A cornerstone of responsive design is the concept of fluid grids.

“[…]every aspect of the grid—and the elements laid upon it—can be expressed as a proportion relative to its container.”
—Ethan Marcotte, “Fluid Grids”

The method outlined by Marcotte is to divide the target width by the context, then use that value as a percentage value for the width property on our element.
h1 {
  margin-left: 14.575%; /* 144px / 988px = 0.14575 */
  width: 70.85%; /* 700px / 988px = 0.7085 */
}
In more recent years, we’ve been able to use calc() to simplify this (at least, for those of us able to drop support for Internet Explorer 8). However, flexbox and grid layout make fluid grids simple.
The most basic of flexbox demos shows this fluidity in action. The justify-content property – another property defined in the box alignment module – can be used to create an equal amount of space between or around items. As the available width increases, more space is assigned in proportion.
In this demo, the list items are flex items due to display:flex being added to the ul. I have given them a maximum width of 250 pixels. Any remaining space is distributed equally between the items as the justify-content property has a value of space-between.
See the Pen Flexbox: justify-content by rachelandrew (@rachelandrew) on CodePen.

For true fluid grid-like behaviour, your new flexible friends are flex-grow and flex-shrink. These properties give us the ability to assign space in proportion.
The flexbox flex property is a shorthand for:

flex-grow
flex-shrink
flex-basis

The flex-basis property sets the default width for an item. If flex-grow is set to 0, then the item will not grow larger than the flex-basis value; if flex-shrink is 0, the item will not shrink smaller than the flex-basis value.

flex: 1 1 200px: a flexible box that can grow and shrink from a 200px basis.
flex: 0 0 200px: a box that will be 200px and cannot grow or shrink.
flex: 1 0 200px: a box that can grow bigger than 200px, but not shrink smaller.

In this example, I have a set of boxes that can all grow and shrink equally from a 100 pixel basis.
See the Pen Flexbox: flex-grow by rachelandrew (@rachelandrew) on CodePen.

What I would like to happen is for the first element, containing a portrait image, to take up less width than the landscape images, thus keeping it more in proportion. I can do this by changing the flex-grow value. By giving all the items a value of 1, they all gain an equal amount of the available space after the 100 pixel basis has been worked out.
If I give them all a value of 3 and the first box a value of 1, the other boxes will be assigned three parts of the available space while box 1 is assigned only one part. You can see what happens in this demo:
See the Pen Flexbox: flex-grow by rachelandrew (@rachelandrew) on CodePen.

Once you understand flex-grow, you should easily be able to grasp how the new fraction unit (fr, defined in the CSS grid layout specification) works. Like flex-grow, this unit allows us to assign available space in proportion. In this case, we assign the space when defining our track sizes.
In this demo (which requires a CSS grid-supporting browser), I create a four-column grid using the fraction unit to define my track sizes. The first track is 1fr in width, and the others 2fr.
grid-template-columns: 1fr 2fr 2fr 2fr;
See the Pen Grid fraction units by rachelandrew (@rachelandrew) on CodePen.

The four-track grid.
Separation of concerns
My younger self petitioned my peers to stop using tables for layout and to move to CSS. One of the rallying cries of that movement was the concept of separating our source and content from how they were displayed. It was something of a failed promise given the tools we had available: the display leaked into the markup with the need for redundant elements to cope with browser bugs, or visual techniques that just could not be achieved without supporting markup.
Browsers have improved, but even now we can find ourselves compromising the ideal document structure so we can get the layout we want at various breakpoints. In some ways, the situation has returned to tables-for-layout days. Many of the current grid frameworks rely on describing our layout directly in the markup. We add divs for rows, and classes to describe the number of desired columns. We nest these constructions of divs inside one another.
Here is a snippet from the Bootstrap grid examples – two columns with two nested columns:
<div class=""row"">
  <div class=""col-md-8"">
    .col-md-8
    <div class=""row"">
      <div class=""col-md-6"">
        .col-md-6
      </div>
      <div class=""col-md-6"">
        .col-md-6
      </div>
    </div>
  </div>
  <div class=""col-md-4"">
    .col-md-4
  </div>
</div>
Not a million miles away from something I might have written in 1999.
<table>
  <tr>
    <td class=""col-md-8"">
      .col-md-8
      <table>
        <tr>
          <td class=""col-md-6"">
            .col-md-6
          </td>
          <td class=""col-md-6"">
            .col-md-6
          </td>
        </tr>
      </table>
    </td>
    <td class=""col-md-4"">
      .col-md-4
    </td>
  </tr>
</table>
Grid and flexbox layouts do not need to be described in markup. The layout description happens entirely in the CSS, meaning that elements can be moved around from within the presentation layer.
Flexbox gives us the ability to reverse the flow of elements, but also to set the order of elements with the order property. This is demonstrated here, where Widget the cat is in position 1 in the source, but I have used the order property to display him after the things that are currently unimpressive to him.
See the Pen Flexbox: order by rachelandrew (@rachelandrew) on CodePen.

Grid layout takes this a step further. Where flexbox lets us set the order of items in a single dimension, grid layout gives us the ability to position things in two dimensions: both rows and columns. Defined in the CSS, this positioning can be changed at any breakpoint without needing additional markup. Compare the source order with the display order in this example (requires a CSS grid-supporting browser):
See the Pen Grid positioning in two dimensions by rachelandrew (@rachelandrew) on CodePen.

Laying out our items in two dimensions using grid layout.
As these demos show, a straightforward way to decide if you should use grid layout or flexbox is whether you want to position items in one dimension or two. If two, you want grid layout.
A note on accessibility and reordering
The issues arising from this powerful ability to change the way items are ordered visually from how they appear in the source have been the subject of much discussion. The current flexbox editor’s draft states

“Authors must use order only for visual, not logical, reordering of content. Style sheets that use order to perform logical reordering are non-conforming.”
—CSS Flexible Box Layout Module Level 1, Editor’s Draft (3 December 2015)

This is to ensure that non-visual user agents (a screen reader, for example) can rely on the document source order as being correct. Take care when reordering that you do so from the basis of a sound document that makes sense in terms of source order. Avoid using visual order to convey meaning.
Automatic content placement with rules
Having control over the order of items, or placing items on a predefined grid, is nice. However, we can often do that already with one method or another and we have frameworks and tools to help us. Tools such as Susy mean we can even get away from stuffing our markup full of grid classes. However, our new layout methods give us some interesting new possibilities.
Something that is useful to be able to do when dealing with content coming out of a CMS or being pulled from some other source, is to define a bunch of rules and then say, “Display this content, using these rules.”
As an example of this, I will leave you with a Christmas poem displayed in a document alongside Widget the cat and some of the decorations that are bringing him no Christmas cheer whatsoever.
The poem is displayed first in the source as a set of paragraphs. I’ve added a class identifying each of the four paragraphs but they are displayed in the source as one text. Below that are all my images, some landscape and some portrait; I’ve added a class of landscape to the landscape ones.
The mobile-first grid is a single column and I use line-based placement to explicitly position my poem paragraphs. The grid layout auto-placement rules then take over and place the images into the empty cells left in the grid.
At wider screen widths, I declare a four-track grid, and position my poem around the grid, keeping it in a readable order.
I also add rules to my landscape class, stating that these items should span two tracks. Once again the grid layout auto-placement rules position the rest of my images without my needing to position them. You will see that grid layout takes items out of source order to fill gaps in the grid. It does this because I have set the property grid-auto-flow to dense. The default is sparse meaning that grid will not attempt this backfilling behaviour.
Take a look and play around with the full demo (requires a CSS grid layout-supporting browser):
See the Pen Grid auto-flow with rules by rachelandrew (@rachelandrew) on CodePen.

The final automatic placement example.
My wish for 2016
I really hope that in 2016, we will see CSS grid layout finally emerge from behind browser flags, so that we can start to use these features in production — that we can start to move away from using the wrong tools for the job.
However, I also hope that we’ll see developers fully embracing these tools as the new system that they are. I want to see people exploring the possibilities they give us, rather than trying to get them to behave like the grid systems of 2015. As you discover these new modules, treat them as the new paradigm that they are, get creative with them. And, as you find the edges of possibility with them, take that feedback to the CSS Working Group. Help improve the layout systems that will shape the look of the future web.
Some further reading

I maintain a site of grid layout examples and resources at Grid by Example.
The three CSS specifications I’ve discussed can be found as editor’s drafts: CSS grid, flexbox, box alignment.
I wrote about the last three years of my interest in CSS grid layout, which gives something of a history of the specification.
More examples of box alignment and grid layout.
My presentation at Fronteers earlier this year, in which I explain more about these concepts.",2015,Rachel Andrew,rachelandrew,2015-12-15T00:00:00+00:00,https://24ways.org/2015/grid-flexbox-box-alignment-our-new-system-for-layout/,code
58,Beyond the Style Guide,"Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).
Don’t worry, this isn’t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.
The auteur’s style guide
Although trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.
In straddling the realms of graphic design and programming, it’s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.
Painting by numbers
In our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression – perhaps one reason why we’re seeing the homogenisation of web design.
In editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In ‘Design Machines’ Travis Gertz argued that (emphasis added):

Design systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We’re pretty good at using them to build repeatable components and site-wide standards, but that’s sort of where it ends. […] But to stop there is to ignore the true purpose and potential of a design system.

Unless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.
Anatomy of a button
Let’s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.
The different layers of our button component.
Content
The most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like ‘Submit form’, or adopt a more friendly tone, perhaps ‘Send us your message’) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.
Structure
HTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:
<button type=""submit"">Button text</button>
<a href=""/index.html"">Button text</a>
Note: One of the reasons I prefer to use <button> instead of <input type=“button”>, besides allowing the inclusion of content other than text, is that it has a markup structure similar to links, therefore keeping implementation differences to a minimum.
We should also think about each component within the broader scope of our particular product. For this we can employ a further vocabulary, which can be expressed by adding values to the class attribute. For a newspaper, we might use names like lede, standfirst and headline, while a social media application might see us reach for words like stream, action or avatar.
Presentation
The appearance of a component can never be considered in isolation. Informed by its relationship to other elements, style guides may document different stylistic variations of a component, even if the underlying function remains unchanged: primary and secondary button styles, for example.
Behaviour
A component can exhibit various states: blank, loading, partial, error and ideal, and a style guide should reflect that. Our button component is relatively simple, yet even here we need to consider hover, focused, active and disabled states.
Transcending layers
This overview reinforces Ethan’s note from earlier in this series:

I’ve found that thinking about my design as existing in broad experience tiers – in layers – is one of the best ways of designing for the modern web.

While it’s tempting to describe a component as series of layers, certain aspects will transcend several of these. The accessibility of a component, for example, may influence the choice of language, the legibility of text, colour contrast and which affordances are provided in different states.
Visual design language: documenting the missing piece
Even given this small, self-contained component, we can see several concerns at play, and in reviewing our button it seems we have most things covered. However, a few questions remain unanswered. Why does it have a blue background? Why are the borders 2px thick, with a radius of 4px? Why are we using that font, at that size and with that weight?
These questions can be answered by our visual design language. More than a set of type choices and colour palettes, a design language can dicate common measures, ratios and the resulting grid(s) these influence. Ideally governed by a set of broader design principles, it can also inform an illustration style, the type of photography sourced or commissioned, and the behaviour of any animations.
Whereas a style guide ensures conformity, having it underpinned by an effective design language will allow for flexibility; only by knowing the rules can you know how to break them!
Type pairings in the US Web Design Standards guide.
For a style guide to thoroughly articulate a visual design system, the spectrum of choices it allows for should be acknowledged. A fantastic example of this can be found in the US Web Design Standards. By virtue of being a set of standards designed to apply to a number of different sites, this guide offers a range of type pairings (that take into account performance considerations) and provides primary, secondary and tertiary palette relationships, with shades and tones thereof:
Colour palettes in the US Web Design Standards guide.
A visual language in code form
Properly documenting our design language in a style guide is a good start, yet even better if it can be expressed in code. This is where CSS preprocessors become a powerful ally.
In Sass, methods like mixins and maps can help us represent relationships between values. Variables (and CSS variables) extend the vocabulary provided natively by CSS, meaning we can describe patterns in terms of our own visual language. These tools effectively become an interface to our design system. Furthermore, they help maintain a separation of concerns, with visual presentation remaining where it should be: in our style sheets.
Take this simple example, an article summary on a website counting down the best Christmas movies:
The design for our simple component example.
Our markup is as follows, using appropriate semantic HTML elements and incorporating the vocabulary from our collection of design patterns (expressed using the BEM methodology):
<article class=""summary"">
    <h1 class=""summary__title"">
        <a href=""scrooged.html"">
            <span class=""summary__position"">12</span>
            Scrooged (1988)
        </a>
    </h1>

    <div class=""summary__body"">
        <p>It’s unlikely that Bill Murray could ever have got through his career without playing a version of Scrooge…</p>
    </div>

    <footer class=""summary__meta"">
        <strong>Director:</strong> Richard Donner<br/>
        <strong>Stars:</strong> Bill Murray, Buddy Hackett, Karen Allen
    </footer>
</article>
We can then describe the presentation of this HTML by using Sass maps to define our palettes, mixins to include predefined font metrics, and variables to recall common measurements:
.summary {
    margin-bottom: ($baseline * 4)
}

.summary__title {
    @include font-family(display-serif);
    @include font-size(title);
    color: palette(neutral, dark);
    margin-bottom: ($baseline * 4);
    border-top: $rule-height solid palette(primary, purple);
    padding-top: ($baseline * 2);
}

.summary__position {
    @include font-family(display-sans, 300);
    color: palette(neutral, mid);
}

.summary__body {
    @include font-family(text-serif);
    @include font-size(body);
    margin-bottom: ($baseline * 2);
}

.summary__meta {
    @include font-family(text-sans);
    @include font-size(caption);
}
Of course, this is a simplistic example for the purposes of demonstration. However, such thinking was employed at a much larger scale at the Guardian. Using a set of Sass components, complex patterns could be described using a language familar to everyone on the product team, be they a designer, developer or product owner:
The design of a component on the Guardian website, described in terms of its Sass-powered design system.
Unlocking possibility
Alongside tools like preprocessors, newer CSS layout modules like flexbox and grid layout mean the friction we’ve long been accustomed to when creating layouts on the web is no longer present, and the full separation of presentation from markup is now possible. Now is the perfect time for graphic designers to advocate design systems that these developments empower, and ensure they’re fully represented in both documentation and code. That way, together, we can build systems that allow for greater visual expression. After all, there’s more than one way to bake a Christmas cake.",2015,Paul Lloyd,paulrobertlloyd,2015-12-16T00:00:00+00:00,https://24ways.org/2015/beyond-the-style-guide/,design
65,The Accessibility Mindset,"Accessibility is often characterized as additional work, hard to learn and only affecting a small number of people. Those myths have no logical foundation and often stem from outdated information or misconceptions.
Indeed, it is an additional skill set to acquire, quite like learning new JavaScript frameworks, CSS layout techniques or new HTML elements. But it isn’t particularly harder to learn than those other skills.
A World Health Organization (WHO) report on disabilities states that,

[i]ncluding children, over a billion people (or about 15% of the world’s population) were estimated to be living with disability.

Being disabled is not as unusual as one might think. Due to chronic health conditions and older people having a higher risk of disability, we are also currently paving the cowpath to an internet that we can still use in the future.
Accessibility has a very close relationship with usability, and advancements in accessibility often yield improvements in the usability of a website. Websites are also more adaptable to users’ needs when they are built in an accessible fashion.
Beyond the bare minimum
In the time of table layouts, web developers could create code that passed validation rules but didn’t adhere to the underlying semantic HTML model. We later developed best practices, like using lists for navigation, and with HTML5 we started to wrap those lists in nav elements. Working with accessibility standards is similar. The Web Content Accessibility Guidelines (WCAG) 2.0 can inform your decision to make websites accessible and can be used to test that you met the success criteria. What it can’t do is measure how well you met them. 
W3C developed a long list of techniques that can be used to make your website accessible, but you might find yourself in a situation where you need to adapt those techniques to be the most usable solution for your particular problem.
The checkbox below is implemented in an accessible way: The input element has an id and the label associated with the checkbox refers to the input using the for attribute. The hover area is shown with a yellow background and a black dotted border:
Open video
    
The label is clickable and the checkbox has an accessible description. Job done, right? Not really. Take a look at the space between the label and the checkbox:
Open video
    
The gutter is created using a right margin which pushes the label to the right. Users would certainly expect this space to be clickable as well. The simple solution is to wrap the label around the checkbox and the text:
Open video
    
You can also set the label to display:block; to further increase the clickable area:
Open video
    
And while we’re at it, users might expect the whole box to be clickable anyway. Let’s apply the CSS that was on a wrapping div element to the label directly:
Open video
    
The result enhances the usability of your form element tremendously for people with lower dexterity, using a voice mouse, or using touch interfaces. And we only used basic HTML and CSS techniques; no JavaScript was added and not one extra line of CSS.
<form action=""#"">  
    <label for=""uniquecheckboxid"">
      <input type=""checkbox"" name=""checkbox"" id=""uniquecheckboxid"" />
      Checkbox 4
    </label>
</form>  
Button Example
The button below looks like a typical edit button: a pencil icon on a real button element. But if you are using a screen reader or a braille keyboard, the button is just read as “button” without any indication of what this button is for.
Open video
    A screen reader announcing a button. Contains audio.
The code snippet shows why the button is not properly announced:
<button>
  <span class=""icon icon-pencil""></span>
</button>
An icon font is used to display the icon and no text alternative is given. A possible solution to this problem is to use the title or aria-label attributes, which solves the alternative text use case for screen reader users:
Open video
    A screen reader announcing a button with a title.
However, screen readers are not the only way people with and without disabilities interact with websites. For example, users can reset or change font families and sizes at will. This helps many users make websites easier to read, including people with dyslexia. Your icon font might be replaced by a font that doesn’t include the glyphs that are icons. Additionally, the icon font may not load for users on slow connections, like on mobile phones inside trains, or because users decided to block external fonts altogether. The following screenshots show the mobile GitHub view with and without external fonts:
The mobile GitHub view with and without external fonts.
Even if the title/aria-label approach was used, the lack of visual labels is a barrier for most people under those circumstances. One way to tackle this is using the old-fashioned img element with an appropriate alt attribute, but surprisingly not every browser displays the alternative text visually when the image doesn’t load.
<button>
  <img src=""icon-pencil.svg"" alt=""Edit"">
</button>
Providing always visible text is an alternative that can work well if you have the space. It also helps users understand the meaning of the icons.
<button>
  <span class=""icon icon-pencil""></span> Edit
</button>
This also reads just fine in screen readers:
Open video
    A screen reader announcing the revised button.
Clever usability enhancements don’t stop at a technical implementation level. Take the BBC iPlayer pages as an example: when a user navigates the “captioned videos” or “audio description” categories and clicks on one of the videos, captions or audio descriptions are automatically switched on. Small things like this enhance the usability and don’t need a lot of engineering resources. It is more about connecting the usability dots for people with disabilities. Read more about the BBC iPlayer accessibility case study.
More information
W3C has created several documents that make it easier to get the gist of what web accessibility is and how it can benefit everyone. You can find out “How People with Disabilities Use the Web”, there are “Tips for Getting Started” for developers, designers and content writers. And for the more seasoned developer there is a set of tutorials on web accessibility, including information on crafting accessible forms and how to use images in an accessible way.
Conclusion
You can only produce a web project with long-lasting accessibility if accessibility is not an afterthought. Your organization, your division, your team need to think about accessibility as something that is the foundation of your website or project. It needs to be at the same level as performance, code quality and design, and it needs the same attention. Users often don’t notice when those fundamental aspects of good website design and development are done right. But they’ll always know when they are implemented poorly.
If you take all this into consideration, you can create accessibility solutions based on the available data and bring accessibility to people who didn’t know they’d need it:
Open video
    
In this video from the latest Apple keynote, the Apple TV is operated by voice input through a remote. When the user asks “What did she say?” the video jumps back fifteen seconds and captions are switched on for a brief time. All three, the remote, voice input and captions have their roots in assisting people with disabilities. Now they benefit everyone.",2015,Eric Eggert,ericeggert,2015-12-17T00:00:00+00:00,https://24ways.org/2015/the-accessibility-mindset/,code
57,Cooking Up Effective Technical Writing,"Merry Christmas! May your preparations for this festive season of gluttony be shaping up beautifully. By the time you read this I hope you will have ordered your turkey, eaten twice your weight in Roses/Quality Street (let’s not get into that argument), and your Christmas cake has been baked and is now quietly absorbing regular doses of alcohol.
Some of you may be reading this and scoffing Of course! I’ve also made three batches of mince pies, a seasonal chutney and enough gingerbread men to feed the whole street! while others may be laughing Bake? Oh no, I can’t cook to save my life.
For beginners, recipes are the step-by-step instructions that hand-hold us through the cooking process, but even as a seasoned expert you’re likely to refer to a recipe at some point. Recipes tell us what we need, what to do with it, in what order, and what the outcome will be. It’s the documentation behind our ideas, and allows us to take the blueprint for a tasty morsel and to share it with others so they can recreate it. In fact, this is a little like the open source documentation and tutorials that we put out there, similarly aiming to guide other developers through our creations.
The ‘just’ification of documentation
Lately it feels like we’re starting to consider the importance of our words, and the impact they can have on others. Brad Frost warned us of the dangers of “Just” when it comes to offering up solutions to queries:

“Just use this software/platform/toolkit/methodology…”
“Just” makes me feel like an idiot. “Just” presumes I come from a specific background, studied certain courses in university, am fluent in certain technologies, and have read all the right books, articles, and resources. “Just” is a dangerous word.
“Just” by Brad Frost

I can really empathise with these sentiments. My relationship with code started out as many good web tales do, with good old HTML, CSS and JavaScript. University years involved some time with Perl, PHP, Java and C. In my first job I worked primarily with ColdFusion, a bit of ActionScript, some classic  ASP and pinch of Java. I’d do a bit of PHP outside work every now and again. .NET came in, but we never really got on, and eventually I started learning some Ruby, Python and Node. It was a broad set of learnings, and I enjoyed the similarities and differences that came with new languages. I don’t develop day in, day out any more, and my interests and work have evolved over the years, away from full-time development and more into architecture and strategy. But I still make things, and I still enjoy learning.
I have often found myself bemoaning the lack of tutorials or courses that cater for the middle level – someone who may be learning a new language, but who has enough programming experience under their belt to not need to revise the concepts of how loops or objects work, and is perfectly adept at googling the syntax for getting a substring. I don’t want snippets out of context; I want an understanding of architectural principles, of the strengths and weaknesses, of the type of applications that work well with the language.
I’m caught in the place between snoozing off when ‘Using the Instagram API with Ruby’ hand-holds me through what REST is, and feeling like I’m stupid and need to go back to dev school when I can’t get my environment and dependencies set up, let alone work out how I’m meant to get any code to run.
It’s seems I’m not alone with this – Erin McKean seems to have been here too:

“Some tutorials (especially coding tutorials) like to begin things in media res. Great for a sense of dramatic action, bad for getting to “Step 1” without tears. It can be really discouraging to fire up a fresh terminal window only to be confronted by error message after error message because there were obligatory steps 0.1.0 through 0.9.9 that you didn’t even know about.”
“Tips for Learning What You Don’t Know You Don’t Know” by Erin McKean

I’m sure you’ve been here too. Many tutorials suffer badly from the fabled ‘how to draw an owl’-itis.

It’s the kind of feeling you can easily get when sifting through recipes as well as with code. Far from being the simple instructions that let us just follow along, they too can be a minefield. Fall in too low and you may be skipping over an explanation of what simmering is, or set your sights too high and you may get stuck at the point where you’re trying to sous vide a steak using your bathtub and a Ziploc bag.
Don’t be a turkey, use your loaf!
My mum is a great cook in my eyes (aren’t all mums?). I love her handcrafted collection of gathered recipes from over the years, including the one below, which is a great example of how something may make complete sense to the writer, but could be impermeable to a reader.

Depending on your level of baking knowledge, you may ask: What’s SR flour? What’s a tsp? Should I use salted or unsalted butter? Do I use sticks of cinnamon or ground? Why is chopped chocolate better? How do I cream things? How big should the balls be? How well is “well spaced”? How much leeway do I have for “(ish!!)”? Does the “20” on the other cookie note mean I’ll end up with twenty? At any point, making a wrong call could lead to rubbish cookies, and lead to someone heading down the path of an I can’t cook mentality.
You may be able to cook (or follow recipes), but you may not understand the local terms for ingredients, may not be able to acquire something and need to know what kind of substitutes you can use, or may need to actually do some prep before you jump into the main bit.
However, if we look at good examples of recipes, I think there’s a lot we can apply when it comes to technical writing on the web. I’ve written before about the benefit of breaking documentation into small, reusable parts, and this will help us, but we can also take it a bit further. Here are my five top tips for better technical writing.
1. Structure and standardise your information
Think of the structure of a recipe. We very often have some common elements and they usually follow roughly the same format. We have standards and conventions that allow us to understand very quickly what a recipe is and how it should be used. 

Great recipes help their chefs know what they need to get ready in advance, both in terms of buying ingredients and putting together their kit. They then talk through the process, using appropriate language, and without making assumptions that the person can fill in any gaps for themselves; they explain why things are done the way they are. The best recipes may also suggest how you can take what you’ve done and put your own spin on it. For instance, a good recipe for the simple act of boiling an egg will explain cooking time in relation to your preference for yolk gooiness. There are also different flavour combinations to try, accompaniments, or presentation suggestions. 
By breaking down your technical writing into similar sections, you can help your audience understand the elements they’ll be working with, what they need to do once they have these, and how they can move on from your self-contained illustration.
Title
      
        Ensure your title is suitably descriptive and representative of the result. Getting Started with Python perhaps isn’t as helpful as Learn Python: General Syntax and Basics.
      
    Result
      
        Many recipes include a couple of lines as an overview of what you’ll end up with, and many include a photo of the finished dish. With our technical writing we can do the same:
        In this tutorial we’re going to learn how to set up our development environment, and we’ll then undertake some exercises to explore the general syntax, finishing by building a mini calculator.
      
    Ingredients
      
        What are the components we’ll be working with, whether in terms of versions, environment, languages or the software packages and libraries you’ll need along the way? Listing these up front gives the reader a great summary of the things they’ll be using, and any gotchas.
        Being able to provide a small amount of supporting information will also help less experienced users. Ideally, explain briefly what things are and why we’re using it.
      
    Prep
      
        As we heard from Erin above, not fully understanding the prep needed can be a huge source of frustration. Attempting to run a code snippet without context will often lead to failure when the prerequisites and process aren’t clear. Be sure to include information around any environment set-up, installation or config you’ll need to have done before you start.
Stu Robson’s Simple Sass documentation aims to do this before getting into specifics, although ideally this would also include setting up Sass itself.
      
    Instructions
      
The body of the tutorial itself is the whole point of our writing. The next four tips will hopefully make your tutorial much more successful.
      
    Variations
      
        Like our ingredients section, as important as explaining why we’re using something in this context is, it’s also great to explain alternatives that could be used instead, and the impact of doing so.
        Perhaps go a step further, explaining ways that people can change what you have done in your tutorial/readme for use in different situations, or to provide further reading around next steps. What happens if they want to change your static array of demo data to use JSON, for instance? By giving some thought to follow-up questions, you can better support your readers.
        While not in a separate section, the source code for GreenSock’s GSAP JS basics explains:
        We’ll use a window.onload for simplicity, but typically it is best to use either jQuery’s $(document).ready() or $(window).load() or cross-browser event listeners so that you’re not limited to one.
        Keep in mind to both:
        Explain what variations are possible.
          Explain why certain options may be more desirable than others in different situations.
        
    
2. Small, reusable components
Reusable components are for life, not just for Christmas, and they’re certainly not just for development. If you start to apply the structure above to your writing, you’re probably going to keep coming across the same elements: Do I really have to explain how to install Sass and Node.js again, Sally? The danger with more clarity is that our writing becomes bloated and overly convoluted for advanced readers, those who don’t need to be told how to beat an egg for the hundredth time. 
Instead, by making our writing reusable and modular, and by creating smaller, central resources, we can provide context and extra detail where needed without diluting our core message. These could be references we create, or those already created well by others.

This recipe for katsudon makes use of this concept. Rather than explaining how to make tonkatsu or dashi stock, these each have their own page. Once familiar, more advanced readers will likely skip over the instructions for the component parts.

3. Provide context to aid accessibility
Here I’m talking about accessibility in the broadest sense. Small, isolated snippets can be frustrating to those who don’t fully understand the wider context of how our examples work.
Showing an exciting standalone JavaScript function is great, but giving someone the full picture of how and when this is called, and how it should be included in relation to other HTML and CSS is even better. Giving your readers the ability to view a big picture version, and ideally the ability to download a full version of the source, will help to reduce some of the frustrations of trying to get your component to work in their set-up. 
4. Be your own tech editor
A good editor can be invaluable to your work, and wherever possible I’d recommend that you try to get a neutral party to read over your writing. This may not always be possible, though, and you may need to rely on yourself to cast a critical eye over your work.
There are many tips out there around general editing, including printing out your work onto paper, or changing the font size: both will force your eyes to review it in a new light. Beyond this, I’d like to encourage you to think about the following:

Explain what things are. For example, instead of referencing Grunt, in the first instance perhaps reference “Grunt (a JavaScript task runner that minimises repetitive activities through automation).”
Explain how you get things, even if this is a link to official installers and documentation. Don’t leave your readers having to search.
Why are you using this approach/technology over other options?
What happens if I use something else? What depends on this?
Avoid exclusionary lingo or acronyms.

Airbnb’s JavaScript Style Guide includes useful pointers around their reasoning:

Use computed property names when creating objects with dynamic property names.
Why? They allow you to define all the properties of an object in one place.

The language we use often makes assumptions, as we saw with “just”. An article titled “ES6 for Beginners” is hugely ambiguous: is this truly for beginner coders, or actually for people who have a good pre-existing understanding of JavaScript but are new to these features? Review your writing with different types of readers in mind. How might you confuse or mislead them? How can you better answer their questions?
This doesn’t necessarily mean supporting everyone – your audience may need to have advanced skills – but even if you’re providing low-level, deep-dive, reference material, trying not to make assumptions or take shortcuts will hopefully lead to better, clearer writing.
5. A picture is worth a thousand words…
…or even better: use a thousand pictures, stitched together into a quick video or animated GIF. People learn in different ways. Just as recipes often provide visual references or a video to work along with, providing your technical information with alternative demonstrations can really help get your point across. Your audience will be able to see exactly what you’re doing, what they should expect as interaction responses, and what the process looks like at different points.
There are many, many options for recording your screen, including QuickTime Player on Mac OS X (File → New Screen Recording), GifGrabber, or Giffing Tool on Windows.
Paul Swain, a UX designer, uses GIFs to provide additional context within his documentation, improving communication:

“My colleagues (from across the organisation) love animated GIFs. Any time an interaction is referenced, it’s accompanied by a GIF and a shared understanding of what’s being designed. The humble GIF is worth so much more than a thousand words; and it’s great for cats.”
Paul Swain


Next time you’re cooking up some instructions for readers, think back to what we can learn from recipes to help make your writing as accessible as possible. Use structure, provide reusable bitesize morsels, give some context, edit wisely, and don’t scrimp on the GIFs. And above all, have a great Christmas!",2015,Sally Jenkinson,sallyjenkinson,2015-12-18T00:00:00+00:00,https://24ways.org/2015/cooking-up-effective-technical-writing/,content
64,Being Responsive to the Small Things,"It’s that time of the year again to trim the tree with decorations. Or maybe a DOM tree?
Any web page is made of HTML elements that lay themselves out in a tree structure. We start at the top and then have multiple branches with branches that branch out from there. 

To decorate our tree, we use CSS to specify which branches should receive the tinsel we wish to adorn upon it. It’s all so lovely.
In years past, this was rather straightforward. But these days, our trees need to be versatile. They need to be responsive!
Responsive web design is pretty wonderful, isn’t it? Based on our viewport, we can decide how elements on the page should change their appearance to accommodate various constraints using media queries.
Clearleft have a delightfully clean and responsive site
Alas, it’s not all sunshine, lollipops, and rainbows. 
With complex layouts, we may have design chunks — let’s call them components — that appear in different contexts. Each context may end up providing its own constraints on the design, both in its default state and in its possibly various responsive states.

Media queries, however, limit us to the context of the entire viewport, not individual containers on the page. For every container our component lives in, we need to specify how to rearrange things in that context. The more complex the system, the more contexts we need to write code for.
@media (min-width: 800px) {
  .features > .component { }
  .sidebar > .component {}
  .grid > .component {}
}
Each new component and each new breakpoint just makes the entire system that much more difficult to maintain. 
@media (min-width: 600px) {
  .features > .component { }
  .grid > .component {}
}

@media (min-width: 800px) {
  .features > .component { }
  .sidebar > .component {}
  .grid > .component {}
}

@media (min-width: 1024px) {
  .features > .component { }
}
Enter container queries
Container queries, also known as element queries, allow you to specify conditional CSS based on the width (or maybe height) of the container that an element lives in. In doing so, you no longer have to consider the entire page and the interplay of all the elements within. 
With container queries, you’ll be able to consider the breakpoints of just the component you’re designing. As a result, you end up specifying less code and the components you develop have fewer dependencies on the things around them. (I guess that makes your components more independent.)
Awesome, right?
There’s only one catch.
Browsers can’t do container queries. There’s not even an official specification for them yet. The Responsive Issues (née Images) Community Group is looking into solving how such a thing would actually work. 
See, container queries are tricky from an implementation perspective. The contents of a container can affect the size of the container. Because of this, you end up with troublesome circular references. 
For example, if the width of the container is under 500px then the width of the child element should be 600px, and if the width of the container is over 500px then the width of the child element should be 400px. 
Can you see the dilemma? When the container is under 500px, the child element resizes to 600px and suddenly the container is 600px. If the container is 600px, then the child element is 400px! And so on, forever. This is bad.
I guess we should all just go home and sulk about how we just got a pile of socks when we really wanted the Millennium Falcon. 
Our saviour this Christmas: JavaScript
The three wise men — Tim Berners-Lee, Håkon Wium Lie, and Brendan Eich — brought us the gifts of HTML, CSS, and JavaScript. 
To date, there are a handful of open source solutions to fill the gap until a browser implementation sees the light of day.

Elementary by Scott Jehl
ElementQuery by Tyson Matanich
EQ.js by Sam Richards
CSS Element Queries from Marcj

Using any of these can sometimes feel like your toy broke within ten minutes of unwrapping it.
Each take their own approach on how to specify the query conditions. For example, Elementary, the smallest of the group, only supports min-width declarations made in a :before selector.
.mod-foo:before {
  content: “300 410 500”;
}
The script loops through all the elements that you specify, reading the content property and then setting an attribute value on the HTML element, allowing you to use CSS to style that condition. 
.mod-foo[data-minwidth~=""300""] {
  background: blue;
}
To get the script to run, you’ll need to set up event handlers for when the page loads and for when it resizes. 
window.addEventListener( ""load"", window.elementary, false );
window.addEventListener( ""resize"", window.elementary, false );
This works okay for static sites but breaks down on pages where elements can expand or contract, or where new content is dynamically inserted.
In the case of EQ.js, the implementation requires the creation of the breakpoints in the HTML. That means that you have implementation details in HTML, JavaScript, and CSS. (Although, with the JavaScript, once it’s in the build system, it shouldn’t ever be much of a concern unless you’re tracking down a bug.)
Another problem you may run into is the use of content delivery networks (CDNs) or cross-origin security issues. The ElementQuery and CSS Element Queries libraries need to be able to read the CSS file. If you are unable to set up proper cross-origin resource sharing (CORS) headers, these libraries won’t help.
At Shopify, for example, we had all of these problems. The admin that store owners use is very dynamic and the CSS and JavaScript were being loaded from a CDN that prevented the JavaScript from reading the CSS. 
To go responsive, the team built their own solution — one similar to the other scripts above, in that it loops through elements and adds or removes classes (instead of data attributes) based on minimum or maximum width.
The caveat to this particular approach is that the declaration of breakpoints had to be done in JavaScript. 
  elements = [
    { ‘module’: “.carousel”, “className”:’alpha’, minWidth: 768, maxWidth: 1024 },
    { ‘module’: “.button”, “className”:’beta’, minWidth: 768, maxWidth: 1024 } ,
    { ‘module’: “.grid”, “className”:’cappa’, minWidth: 768, maxWidth: 1024 }
  ]
With that done, the script then had to be set to run during various events such as inserting new content via Ajax calls. This sometimes reveals itself in flashes of unstyled breakpoints (FOUB). An unfortunate side effect but one largely imperceptible.
Using this approach, however, allowed the Shopify team to make the admin responsive really quickly. Each member of the team was able to tackle the responsive story for a particular component without much concern for how all the other components would react. 

Each element responds to its own breakpoint that would amount to dozens of breakpoints using traditional breakpoints. This approach allows for a truly fluid and adaptive interface for all screens.
Christmas is over
I wish I were the bearer of greater tidings and cheer. It’s not all bad, though. We may one day see browsers implement container queries natively. At which point, we shall all rejoice!",2015,Jonathan Snook,jonathansnook,2015-12-19T00:00:00+00:00,https://24ways.org/2015/being-responsive-to-the-small-things/,code
50,Make a Comic,"For something slightly different over Christmas, why not step away from your computer and make a comic? 
Definitely not the author working on a comic in the studio, with the desk displaying some of the things you need to make a comic on paper.
Why make a comic?
First of all, it’s truly fun and it’s not that difficult. If you’re a designer, you can use skills you already have, so why not take some time to indulge your aesthetic whims and make something for yourself, rather than for a client or your company. And you can use a computer – or not.
If you’re an interaction designer, it’s likely you’ve already made a storyboard or flow, or designed some characters for personas. This is a wee jump away from that, to the realm of storytelling and navigating human emotions through characters who may or may not be human. Similar medium and skills, different content. 
It’s not a client deliverable but something that stands by itself, and you’ve nobody’s criteria to meet except those that exist in your imagination! 
Thanks to your brain and the alchemy of comics, you can put nearly anything in a sequence and your brain will find a way to make sense of it. Scott McCloud wrote about the non sequitur in comics: 

“There is a kind of alchemy at work in the space between panels which can help us find meaning or resonance in even the most jarring of combinations.” 

Here’s an example of a non sequitur from Scott McCloud’s Understanding Comics – the images bear no relation to one another, but since they’re in a sequence our brains do their best to understand it: 

Once you know this it takes the pressure off somewhat. It’s a fun thing to keep in mind and experiment with in your comics! 
Materials needed

A4 copy/printing paper 
HB pencil for light drawing
Dip pen and waterproof Indian ink 
Bristol board (or any good quality card with a smooth, durable surface) 

Step 1: Get ideas
You’d be surprised where you can take a small grain of an idea and develop it into an interesting comic. Think about a funny conversation you had, or any irrational fears, habits, dreams or anything else. Just start writing and drawing. Having ideas is hard, I know, but you will get some ideas when you start working. 
One way to keep track of ideas is to keep a sketch diary, capturing funny conversations and other events you could use in comics later. 
You might want to just sketch out the whole comic very roughly if that helps. I tend to sketch the story first, but it usually changes drastically during step 2.
Step 2: Edit your story using thumbnails
How thumbnailing works.
Why use thumbnails? You can move them around or get rid of them! 
Drawings are harder and much slower to edit than words, so you need to draw something very quick and very rough. You don’t have to care about drawing quality at this point. 
You might already have a drafted comic from the previous step; now you can split each panel up into a thumbnail like the image above. 
Get an A4 sheet of printing paper and tear it up into squares. A thumbnail equals a comic panel. Start drawing one panel per thumbnail. This way you can move scenes and parts of the story around as you work on the pacing. It’s an extremely useful tip if you want to expand a moment in time or draw out a dialogue, or if you want to just completely cut scenes. 
Step 3: Plan a layout
So you’ve got the story more or less down: you now need to know how they’ll look on the page. Sketch a layout and arrange the thumbnails into the layout.
The simplest way to do this is to divide an A4 page into equal panels — say, nine. But if you want, you can be more creative than that. The Gigantic Beard That Was Evil by Stephen Collins is an excellent example of the scope for using page layout creatively. You can really push the form: play with layout, scale, story and what you think of as a comic.
Step 4: Draw the comic
I recommend drawing on A4 Bristol board paper since it has a smooth surface, can tolerate a lot of rubbing out and holds ink well. You can get it from any art shop. 
Using your thumbnails for reference, draw the comic lightly using an HB pencil. Don’t make the line so heavy that it can’t be erased (since you’ll ink over the lines later).
Step 5: Ink the comic
Image before colour was added.
You’ve drawn your story. Well done!
Now for the fun part. I recommend using a dip pen and some waterproof ink. Why waterproof? If you want, you can add an ink wash later, or even paint it. 
If you don’t have a dip pen, you could also use any quality pen. Carefully go over your pencilled lines with the pen, working from top left to right and down, to avoid smudging it. It’s unfortunately easy to smudge the ink from the dip pen, so I recommend practising first. 
You’ve made a comic! 
Step 6: Adding colour
Comics traditionally had a limited colour palette before computers (here’s an in-depth explanation if you’re curious). You can actually do a huge amount with a restricted colour palette. Ellice Weaver’s comics show how very nicely how you can paint your work using a restricted palette. So for the next step, resist the temptation to add ALL THE COLOURS and consider using a limited palette. 
Once the ink is completely dry, erase the pencilled lines and you’ll be left with a beautiful inked black and white drawing. 
You could use a computer for this part. You could also photocopy it and paint straight on the copy. If you’re feeling really brave, you could paint straight on the original. But I’d suggest not doing this if it’s your first try at painting! 
What follows is an extremely basic guide for painting using Photoshop, but there are hundreds of brilliant articles out there and different techniques for digital painting. 
How to paint your comic using Photoshop

Scan the drawing and open it in Photoshop. You can adjust the levels (Image → Adjustments → Levels) to make the lines darker and crisper, and the paper invisible. At this stage, you can erase any smudges or mistakes. With a Wacom tablet, you could even completely redraw parts! Computers are just amazing. Keep the line art as its own layer. 
Add a new layer on top of the lines, and set the layer state from normal to multiply. This means you can paint your comic without obscuring your lines. Rename the layer something else, so you can keep track.
Start blocking in colour. And once you’re happy with that, experiment with adding tone and texture.

Christmas comic challenge!
Why not challenge yourself to make a short comic over Christmas? If you make one, share it in the comments. Or show me on Twitter — I’d love to see it.

Credit: Many of these techniques were learned on the Royal Drawing School’s brilliant ‘Drawing the Graphic Novel’ course.",2015,Rebecca Cottrell,rebeccacottrell,2015-12-20T00:00:00+00:00,https://24ways.org/2015/make-a-comic/,design
60,What’s Ahead for Your Data in 2016?,"Who owns your data? Who decides what can you do with it? Where can you store it? What guarantee do you have over your data’s privacy? Where can you publish your work? Can you adapt software to accommodate your disability? Is your tiny agency subject to corporate regulation? Does another country have rights over your intellectual property?
If you aren’t the kind of person who is interested in international politics, I hate to break it to you: in 2016 the legal foundations which underpin our work on the web are being revisited in not one but three major international political agreements, and every single one of those questions is up for grabs. These agreements – the draft EU Data Protection Regulation (EUDPR), the Trans-Pacific Partnership (TPP), and the draft Transatlantic Trade and Investment Partnership (TTIP) – stand poised to have a major impact on your data, your workflows, and your digital rights. While some proposed changes could protect the open web for the future, other provisions would set the internet back several decades.
In this article we will review the issues you need to be aware of as a digital professional. While each of these agreements covers dozens of topics ranging from climate change to food safety, we will focus solely on the aspects which pertain to the work we do on the web.
The Trans-Pacific Partnership
The Trans-Pacific Partnership (TPP) is a free trade agreement between the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru – a bloc comprising 40% of the world’s economy. The agreement is expected to be signed by all parties, and thereby to come into effect, in 2016. This agreement is ostensibly about the bloc and its members working together for their common interests. However, the latest draft text of the TPP, which was formulated entirely in secret, has only been made publicly available on a Medium blog published by the U.S. Trade Representative which features a patriotic banner at the top proclaiming “TPP: Made in America.” The message sent about who holds the balance of power in this agreement, and whose interests it will benefit, is clear.
By far the most controversial area of the TPP has centred around the provisions on intellectual property. These include copyright terms of up to 120 years, mandatory takedowns of allegedly infringing content in response to just one complaint regardless of that complaint’s validity, heavy and disproportionate penalties for alleged violations, and – most frightening of all – government seizures of equipment allegedly used for copyright violations. All of these provisions have been raised without regard for the fact that a trade agreement is not the appropriate venue to negotiate intellectual property law.
Other draft TPP provisions would restrict the digital rights of people with disabilities by banning the workarounds they use every day. These include no exemptions for the adaptations of copywritten works for use in accessible technology (such as text-to-speech in ebook readers), a ban on circumventing DRM or digital locks in order to convert a file to an accessible format, and requiring the takedown of adapted works, such as a video with added subtitles, even if that adaptation would normally have fallen under the definition of fair use.
The e-commerce provisions would prohibit data localisation, the practice of requiring data to be physically stored on servers within a country’s borders. Data localisation is growing in popularity following the Snowden revelations, and some of your own personal data may have been recently “localised” in response to the Safe Harbor verdict. Prohibiting data localisation through the TPP would address the symptom but not the cause.
The Electronic Frontier Foundation has published an excellent summary of the digital rights issues raised by the agreement along with suggested actions American readers can take to speak out.
Transatlantic Trade and Investment Partnership
TTIP stands for the Transatlantic Trade and Investment Partnership, a draft free trade agreement between the United States and the EU. The plan has been hugely controversial and divisive, and the internet and digital provisions of the draft form just a small part of that contention.
The most striking digital provision of TTIP is an attempt to circumvent and override European data protection law. As EDRI, a European digital rights organisation, noted:

“the US proposal would authorise the transfer of EU citizens’ personal data to any country, trumping the EU data protection framework, which ensures that this data can only be transferred in clearly defined circumstances. For years, the US has been trying to bypass the default requirement for storage of personal data in the EU. It is therefore not surprising to see such a proposal being {introduced} in the context of the trade negotiations.”

This draft provision was written before the Safe Harbor data protection agreement between the EU and US was invalidated by the Court of Justice of the European Union. In other words, there is no longer any protective agreement in place, and our data is as vulnerable as this political situation. However, data protection is a matter of its own law, the acting Data Protection Directive and the draft EU Data Protection Reform. A trade agreement, be it the TTIP or the TPP, is not the appropriate place to revamp a law on data protection.
Other digital law issues raised by TTIP include the possibility of renegotiating standards on encryption (which in practice means lowering them) and renegotiating intellectual property rights such as copyright. The spectre of net neutrality has even put in an appearance, with an attempt to introduce rules on access to the internet itself being introduced as provisions.
TTIP is still under discussion, and this month the EU trade representative said that “we agreed to further intensify our work during 2016 to help negotiations move forward rapidly.” This has been cleverly worded: this means the agreement has little chance of being passed or coming into effect in 2016, which buys civil society more precious time to speak out.
The EU Data Protection Regulation
On 15 December 2015 the European Commission announced their agreement on the text of the draft General Data Protection Regulation. This law will replace its predecessor, the EU Data Protection Regulation of 1995, which has done a remarkable job of protecting data privacy across the continent throughout two decades of constant internet evolution.
The goal of the reform process has been to return power over data, and its uses, to citizens. Users will have more control over what data is captured about them, how it is used, how it is retained, and how it can be deleted. Businesses and digital professionals, in turn, will have to restructure their relationships with client and customer data. Compliance obligations will increase, and difficult choices will have to be made. However, this time should be seen as an opportunity to rethink our relationship with data. After Snowden, Schrems, and Safe Harbor, it is clear that we cannot go back to the way things were before. In an era of where every one of our heartbeats is recorded on a wearable device and uploaded to a surveilled data centre in another country, the need for reform has never been more acute.
While texts of the draft GDPR are available, there is not enough mulled wine in the world that will help you get through them. Instead, the law firm Fieldfisher Waterhouse has produced this helpful infographic which will give you a good idea of the changes we can expect to see (view full size):

The most surprising outcome announced on 15 December was the new regulation’s teeth. Under the new law, companies that fail to heed the updated data protection rules will face fines of up to 4% of their global turnover. Additionally, the law expands the liability for data protection to both the controller (the company hosting the data) and the data processor (the company using the data). The new law will also introduce a one-stop shop for resolving concerns over data misuse. Companies will no longer be able to headquarter their European operations in countries which are perceived to have relatively light-touch data protection enforcement (that means you, Ireland) as a means of automatically rejecting any complaints filed by citizens outside that country.
For digital professionals, the most immediate concern is analytics. In fact, I am going to make a prediction: in 2016 we will begin to see the same misguided war on analytics that we saw on cookies. By increasing the legal liabilities for both data processors and controllers – in other words, the company providing the analytics as well as the site administrator studying them – the new regulation risks creating disproportionate burdens as well as the same “guilt by association” risks we saw in 2012. There have already been statements made by some within the privacy community that analytics are tracking, and tracking is surveillance, therefore analytics are evil. Yet “just don’t use analytics,” as was suggested by one advocate, is simply not an option. European regulators should consult with the web community to gain a clear understanding of why analytics are vital to everyday site administrators, and must find a happy medium that protects users’ data without criminalising every website by default. No one wants a repeat of the crisis of consent, as well as the scaremongering, caused by the cookie law.
Assuming the text is adopted in 2016, the new EU Data Protection Regulation would not come into effect until 2018. We have a considerable challenge ahead, but we also have plenty of time to get it right.",2015,Heather Burns,heatherburns,2015-12-21T00:00:00+00:00,https://24ways.org/2015/whats-ahead-for-your-data-in-2016/,business
55,How Tabs Should Work,"Tabs in browsers (not browser tabs) are one of the oldest custom UI elements in a browser that I can think of. They’ve been done to death. But, sadly, most of the time I come across them, the tabs have been badly, or rather partially, implemented.
So this post is my definition of how a tabbing system should work, and one approach of implementing that.
But… tabs are easy, right?
I’ve been writing code for tabbing systems in JavaScript for coming up on a decade, and at one point I was pretty proud of how small I could make the JavaScript for the tabbing system:
var tabs = $('.tab').click(function () {
  tabs.hide().filter(this.hash).show();
}).map(function () {
  return $(this.hash)[0];
});

$('.tab:first').click();
Simple, right? Nearly fits in a tweet (ignoring the whole jQuery library…). Still, it’s riddled with problems that make it a far from perfect solution.
Requirements: what makes the perfect tab?

All content is navigable and available without JavaScript (crawler-compatible and low JS-compatible).
ARIA roles.
The tabs are anchor links that:

are clickable
have block layout
have their href pointing to the id of the panel element
use the correct cursor (i.e. cursor: pointer).

Since tabs are clickable, the user can open in a new tab/window and the page correctly loads with the correct tab open.
Right-clicking (and Shift-clicking) doesn’t cause the tab to be selected.
Native browser Back/Forward button correctly changes the state of the selected tab (think about it working exactly as if there were no JavaScript in place).

The first three points are all to do with the semantics of the markup and how the markup has been styled. I think it’s easy to do a good job by thinking of tabs as links, and not as some part of an application. Links are navigable, and they should work the same way other links on the page work.
The last three points are JavaScript problems. Let’s investigate that.
The shitmus test
Like a litmus test, here’s a couple of quick ways you can tell if a tabbing system is poorly implemented:

Change tab, then use the Back button (or keyboard shortcut) and it breaks
The tab isn’t a link, so you can’t open it in a new tab

These two basic things are, to me, the bare minimum that a tabbing system should have.
Why is this important?
The people who push their so-called native apps on users can’t have more reasons why the web sucks. If something as basic as a tab doesn’t work, obviously there’s more ammo to push a closed native app or platform on your users.
If you’re going to be a web developer, one of your responsibilities is to maintain established interactivity paradigms. This doesn’t mean don’t innovate. But it does mean: stop fucking up my scrolling experience with your poorly executed scroll effects. </rant> :breath:
URI fragment, absolute URL or query string?
A URI fragment (AKA the # hash bit) would be using mysite.com/config#content to show the content panel. A fully addressable URL would be mysite.com/config/content. Using a query string (by way of filtering the page): mysite.com/config?tab=content.
This decision really depends on the context of your tabbing system. For something like GitHub’s tabs to view a pull request, it makes sense that the full URL changes.
For our problem though, I want to solve the issue when the page doesn’t do a full URL update; that is, your regular run-of-the-mill tabbing system.
I used to be from the school of using the hash to show the correct tab, but I’ve recently been exploring whether the query string can be used. The biggest reason is that multiple hashes don’t work, and comma-separated hash fragments don’t make any sense to control multiple tabs (since it doesn’t actually link to anything).
For this article, I’ll keep focused on using a single tabbing system and a hash on the URL to control the tabs.
Markup
I’m going to assume subcontent, so my markup would look like this (yes, this is a cat demo…):
<ul class=""tabs"">
  <li><a class=""tab"" href=""#dizzy"">Dizzy</a></li>
  <li><a class=""tab"" href=""#ninja"">Ninja</a></li>
  <li><a class=""tab"" href=""#missy"">Missy</a></li>
</ul>

<div id=""dizzy"">
  <!-- panel content -->
</div>
<div id=""ninja"">
  <!-- panel content -->
</div>
<div id=""missy"">
  <!-- panel content -->
</div>
It’s important to note that in the markup the link used for an individual tab references its panel content using the hash, pointing to the id on the panel. This will allow our content to connect up without JavaScript and give us a bunch of features for free, which we’ll see once we’re on to writing the code.
URL-driven tabbing systems
Instead of making the code responsive to the user’s input, we’re going to exclusively use the browser URL and the hashchange event on the window to drive this tabbing system. This way we get Back button support for free.
With that in mind, let’s start building up our code. I’ll assume we have the jQuery library, but I’ve also provided the full code working without a library (vanilla, if you will), but it depends on relatively new (polyfillable) tech like classList and dataset (which generally have IE10 and all other browser support).
Note that I’ll start with the simplest solution, and I’ll refactor the code as I go along, like in places where I keep calling jQuery selectors.
function show(id) {
  // remove the selected class from the tabs,
  // and add it back to the one the user selected
  $('.tab').removeClass('selected').filter(function () {
    return (this.hash === id);
  }).addClass('selected');

  // now hide all the panels, then filter to
  // the one we're interested in, and show it
  $('.panel').hide().filter(id).show();
}

$(window).on('hashchange', function () {
  show(location.hash);
});

// initialise by showing the first panel
show('#dizzy');
This works pretty well for such little code. Notice that we don’t have any click handlers for the user and the Back button works right out of the box.
However, there’s a number of problems we need to fix:

The initialised tab is hard-coded to the first panel, rather than what’s on the URL.
If there’s no hash on the URL, all the panels are hidden (and thus broken).
If you scroll to the bottom of the example, you’ll find a “top” link; clicking that will break our tabbing system.
I’ve purposely made the page long, so that when you click on a tab, you’ll see the page scrolls to the top of the tab. Not a huge deal, but a bit annoying.

From our criteria at the start of this post, we’ve already solved items 4 and 5. Not a terrible start. Let’s solve items 1 through 3 next.
Using the URL to initialise correctly and protect from breakage
Instead of arbitrarily picking the first panel from our collection, the code should read the current location.hash and use that if it’s available.
The problem is: what if the hash on the URL isn’t actually for a tab?
The solution here is that we need to cache a list of known panel IDs. In fact, well-written DOM scripting won’t continuously search the DOM for nodes. That is, when the show function kept calling $('.tab').each(...) it was wasteful. The result of $('.tab') should be cached.
So now the code will collect all the tabs, then find the related panels from those tabs, and we’ll use that list to double the values we give the show function (during initialisation, for instance).
// collect all the tabs
var tabs = $('.tab');

// get an array of the panel ids (from the anchor hash)
var targets = tabs.map(function () {
  return this.hash;
}).get();

// use those ids to get a jQuery collection of panels
var panels = $(targets.join(','));

function show(id) {
  // if no value was given, let's take the first panel
  if (!id) {
    id = targets[0];
  }
  // remove the selected class from the tabs,
  // and add it back to the one the user selected
  tabs.removeClass('selected').filter(function () {
    return (this.hash === id);
  }).addClass('selected');

  // now hide all the panels, then filter to
  // the one we're interested in, and show it
  panels.hide().filter(id).show();
}

$(window).on('hashchange', function () {
  var hash = location.hash;
  if (targets.indexOf(hash) !== -1) {
    show(hash);
  }
});

// initialise
show(targets.indexOf(location.hash) !== -1 ? location.hash : '');
The core of working out which tab to initialise with is solved in that last line: is there a location.hash? Is it in our list of valid targets (panels)? If so, select that tab.
The second breakage we saw in the original demo was that clicking the “top” link would break our tabs. This was due to the hashchange event firing and the code didn’t validate the hash that was passed. Now this happens, the panels don’t break.
So far we’ve got a tabbing system that:

Works without JavaScript.
Supports right-click and Shift-click (and doesn’t select in these cases).
Loads the correct panel if you start with a hash.
Supports native browser navigation.
Supports the keyboard.

The only annoying problem we have now is that the page jumps when a tab is selected. That’s due to the browser following the default behaviour of an internal link on the page. To solve this, things are going to get a little hairy, but it’s all for a good cause.
Removing the jump to tab
You’d be forgiven for thinking you just need to hook a click handler and return false. It’s what I started with. Only that’s not the solution. If we add the click handler, it breaks all the right-click and Shift-click support.
There may be another way to solve this, but what follows is the way I found – and it works. It’s just a bit… hairy, as I said.
We’re going to strip the id attribute off the target panel when the user tries to navigate to it, and then put it back on once the show code starts to run. This change will mean the browser has nowhere to navigate to for that moment, and won’t jump the page.
The change involves the following:

Add a click handle that removes the id from the target panel, and cache this in a target variable that we’ll use later in hashchange (see point 4).
In the same click handler, set the location.hash to the current link’s hash. This is important because it forces a hashchange event regardless of whether the URL actually changed, which prevents the tabs breaking (try it yourself by removing this line).
For each panel, put a backup copy of the id attribute in a data property (I’ve called it old-id).
When the hashchange event fires, if we have a target value, let’s put the id back on the panel.

These changes result in this final code:
/*global $*/

// a temp value to cache *what* we're about to show
var target = null;

// collect all the tabs
var tabs = $('.tab').on('click', function () {
  target = $(this.hash).removeAttr('id');

  // if the URL isn't going to change, then hashchange
  // event doesn't fire, so we trigger the update manually
  if (location.hash === this.hash) {
    // but this has to happen after the DOM update has
    // completed, so we wrap it in a setTimeout 0
    setTimeout(update, 0);
  }
});

// get an array of the panel ids (from the anchor hash)
var targets = tabs.map(function () {
  return this.hash;
}).get();

// use those ids to get a jQuery collection of panels
var panels = $(targets.join(',')).each(function () {
  // keep a copy of what the original el.id was
  $(this).data('old-id', this.id);
});

function update() {
  if (target) {
    target.attr('id', target.data('old-id'));
    target = null;
  }

  var hash = window.location.hash;
  if (targets.indexOf(hash) !== -1) {
    show(hash);
  }
}

function show(id) {
  // if no value was given, let's take the first panel
  if (!id) {
    id = targets[0];
  }
  // remove the selected class from the tabs,
  // and add it back to the one the user selected
  tabs.removeClass('selected').filter(function () {
    return (this.hash === id);
  }).addClass('selected');

  // now hide all the panels, then filter to
  // the one we're interested in, and show it
  panels.hide().filter(id).show();
}

$(window).on('hashchange', update);

// initialise
if (targets.indexOf(window.location.hash) !== -1) {
  update();
} else {
  show();
}
This version now meets all the criteria I mentioned in my original list, except for the ARIA roles and accessibility. Getting this support is actually very cheap to add.
ARIA roles
This article on ARIA tabs made it very easy to get the tabbing system working as I wanted.
The tasks were simple:

Add aria-role set to tab for the tabs, and tabpanel for the panels.
Set aria-controls on the tabs to point to their related panel (by id).
I use JavaScript to add tabindex=0 to all the tab elements.
When I add the selected class to the tab, I also set aria-selected to true and, inversely, when I remove the selected class I set aria-selected to false.
When I hide the panels I add aria-hidden=true, and when I show the specific panel I set aria-hidden=false.

And that’s it. Very small changes to get full sign-off that the tabbing system is bulletproof and accessible.
Check out the final version (and the non-jQuery version as promised).
In conclusion
There’s a lot of tab implementations out there, but there’s an equal amount that break the browsing paradigm and the simple linkability of content. Clearly there’s a special hell for those tab systems that don’t even use links, but I think it’s clear that even in something that’s relatively simple, it’s the small details that make or break the user experience.
Obviously there are corners I’ve not explored, like when there’s more than one set of tabs on a page, and equally whether you should deliver the initial markup with the correct tab selected. I think the answer lies in using query strings in combination with hashes on the URL, but maybe that’s for another year!",2015,Remy Sharp,remysharp,2015-12-22T00:00:00+00:00,https://24ways.org/2015/how-tabs-should-work/,code
51,Blow Your Own Trumpet,"Even if your own trumpet’s tiny and fell out of a Christmas cracker, blowing it isn’t something that everyone’s good at. Some people find selling themselves and what they do difficult. But, you know what? Boo hoo hoo. If you want people to buy something, the reality is you’d better get good at selling, especially if that something is you.
For web professionals, the best place to tell potential business customers or possible employers about what you do is on your own website. You can write what you want and how you want, but that doesn’t make knowing what to write any easier. As a matter of fact, writing for yourself often proves harder than writing for someone else.
I spent this autumn thinking about what I wanted to say about  Stuff & Nonsense on the website we relaunched recently. While I did that, I spoke to other designers about how they struggled to write about their businesses.
If you struggle to write well, don’t worry. You’re not on your own. Here are five ways to hit the right notes when writing about yourself and your work.
Be genuine about who you are
I’ve known plenty of talented people who run a successful business pretty much single-handed. Somehow they still feel awkward presenting themselves as individuals. They wonder whether describing themselves as a company will give them extra credibility. They especially agonise over using “we” rather than “I” when describing what they do. These choices get harder when you’re a one-man band trading as a limited company or LLC business entity.
If you mainly work alone, don’t describe yourself as anything other than “I”. You might think that saying “we” makes you appear larger and will give you a better chance of landing bigger and better work, but the moment a prospective client asks, “How many people are you?” you’ll have some uncomfortable explaining to do. This will distract them from talking about your work and derail your sales process. There’s no need to be anything other than genuine about how you describe yourself. You should be proud to say “I” because working alone isn’t something that many people have the ability, business acumen or talent to do.
Explain what you actually do
How many people do precisely the same job as you? Hundreds? Thousands? The same goes for companies. If yours is a design studio, development team or UX consultancy, there are countless others saying exactly what you’re saying about what you do. Simply stating that you code, design or – God help me – “handcraft digital experiences” isn’t enough to make your business sound different from everyone else. Anyone can and usually does say that, but people buy more than deliverables. They buy something that’s unique about you and your business.
Potentially thousands of companies deliver code and designs the same way as Stuff & Nonsense, but our clients don’t just buy page designs, prototypes and websites from us. They buy our taste for typography, colour and layout, summed up by our “It’s the taste” tagline and bowler hat tip to the PG Tips chimps. We hope that potential clients will understand what’s unique about us. Think beyond your deliverables to what people actually buy, and sell the uniqueness of that.
Describe work in progress
It’s sad that current design trends have made it almost impossible to tell one website from another. So many designers now demonstrate finished responsive website designs by pasting them onto iMac, MacBook, iPad and iPhone screens that their portfolios don’t fare much better. Every designer brings their own experience, perspective and process to a project. In my experience, it’s understanding those differences which forms a big part of how a prospective client makes a decision about who to work with. Don’t simply show a prospective client the end result of a previous project; explain your process, the development of your thinking and even the wrong turns you took.
Traditional case studies, like the one I’ve just written about Stuff & Nonsense’s work for WWF UK, can take a lot of time. That’s probably why many portfolios get out of date very quickly. Designers make new work all the time, so there must be a better way to show more of it more often, to give prospective clients a clearer understanding of what we do. At Stuff & Nonsense our solution was to create a feed where we could post fragments of design work throughout a project. This also meant rewriting our Contract Killer to give us permission to publish work before someone signs it off.
Outline a client’s experience
Recently a client took me to one side and offered some valuable advice. She told me that our website hadn’t described anything about the experience she’d had while working with us. She said that knowing more about how we work would’ve helped her make her buying decision.
When a client chooses your business, they’re hoping for more than a successful outcome. They want their project to run smoothly. They want to feel that they made a correct decision when they chose you. If they work for an organisation, they’ll want their good judgement to be recognised too. Our client didn’t recognise her experience because we hadn’t made our own website part of it. Remember, the challenge of creating a memorable user experience starts with selling to the people paying you for it.
Address your ideal client
It’s important to understand that a portfolio’s job isn’t to document your work, it’s to attract new work from clients you want. Make sure that work you show reflects the work you want, because what you include in your portfolio often leads to more of the same.
When you’re writing for your portfolio and elsewhere on your website, imagine that you’re addressing your ideal client. Picture them sitting opposite and answer the questions they’d ask as you would in conversation. Be direct, funny if that’s appropriate and serious when it’s not. If it helps, ask a friend to read the questions aloud and record what you say in response. This will help make what you write sound natural. I’ve found this technique helps clients write copy too.
Toot your own horn
Some people confuse expressing confidence in yourself and your work as boastfulness, but in a competitive world the reality is that if you are to succeed, you need to show confidence so that others can show their confidence in you. If you want people to hear you, pick up your trumpet and blow it.",2015,Andy Clarke,andyclarke,2015-12-23T00:00:00+00:00,https://24ways.org/2015/blow-your-own-trumpet/,business
66,Solve the Hard Problems,"So, here we find ourselves on the cusp of 2016. We’ve had a good year – the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round.
As it’s the time to make resolutions, I wanted to share three small ideas to take into the new year.
Get good at what you do
“How do you get to Carnegie Hall?” the old joke goes. “Practise, practise, practise.” 
We work in an industry where there is an awful lot to learn. There’s a lot to learn to get started and then once you do, there’s a lot more to learn to keep your skills current. Just when you think you’ve mastered something, it changes.
This is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I’m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date.
Picking where to spend your time
One of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you’ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you’ll now be thinking about whether you should switch to Gulp. It’s not just that there are new types of tools, there are new tools and frameworks to do the things you’re already doing, but, well, differently.
Deciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you’ve learned and then relearned the tools everyone says you need for your job, there’s rarely enough time to spend really getting to know how best to use them.
 Practise, practise, practise
Do you know how you don’t get to Carnegie Hall? By learning a new instrument each week. It takes time and experience to really learn something well. That goes for a new JavaScript framework as much as a violin. If you flit from one shiny new thing to another, you’re destined to produce amateurish work forever.
Learn the new thing, but then stick with it long enough to get really good at it – even if Twitter trolls try to convince you it’s not cool. What’s really not cool is living as a forevernoob. 
If you’re still not sure what to learn, go back to basics. Considering a new CSS or JavaScript framework? Invest that time in learning the underlying CSS or JavaScript really well instead. Those skills will stand the test of time.
Audience and purpose
Back when I was in school, my English teacher (a nice Welsh lady, who I appreciate more now than I did back then) used to love to remind us that every piece of writing should have an audience and a purpose. So much so that audience and purpose almost became her catch phrase. For every essay, article or letter, we were reminded to consider who we were writing it for and what we were trying to achieve. 
It’s something I think about a lot; certainly when writing, but also in almost every other creative endeavour. Asking who is this for and what am I trying to achieve applies equally to designing a logo or website, through to composing music or writing software.
Being productive
It seems like everyone wants to have a product these days. As someone who used to do client services work and now has a product company, I often talk with people who are interested in taking something they’ve built in-house and turning it into a product. You know the sort of thing: a design agency with its own CMS or project management web app; the very logical thought process of: if this helps our business, maybe others will find it valuable too; the question that inevitably follows: could we turn this into a product?
Whether consciously or not, the audience and purpose influence nearly every aspect of your creative process. Once written or designed or developed or created, revising a work to change the audience and purpose can be quite a challenge. No matter how much you want to turn the tension-building, atmospheric music for a horror film into a catchy chart hit, it’s going to be a struggle. Yes, it’s music, but that’s neither the audience nor purpose for which it was created.
The same is absolutely true for your in-house tools – those were also designed for a specific audience and purpose. Your in-house CMS would have been designed with an audience of your own development team, who are busy implementing sites for clients. The purpose is to make that team more productive overall, taking into account considerations of maintaining multiple sites on a common codebase, training clients, a more mature and stable platform and all the other benefits of reusing the same code for each project. The audience is your team and the purpose increased productivity.
That’s very different from a customer who wants to buy a polished system to use off-the-shelf. If their needs perfectly aligned with yours then they wouldn’t be in the market for your product – they would have built their own.
Sometimes you hear the advice to “scratch your own itch” when it comes to product design. I don’t completely agree. Got an itch? Great. Find other itchy people and sell them a backscratcher.
Building a product, like designing a website, is a lot of work. It requires knowing your audience and purpose inside out. You can’t fudge it and you can’t just hope you’ll find an audience for some old thing you have lying around.
Always consider the audience and purpose for everything you create. It’s often the difference between success and failure.
Solve the hard problems
Human beings have a natural tendency to avoid hard problems. In digital design (websites, software, whatever) the received wisdom is often that we can get 80% of the way towards doing the hard thing by doing something that’s not very hard.
Do you know what you get at the end of it? Paid. But nothing really great ever happens that way.
I worked on a client project a while back where one of the big challenges was making full use of the massive image library they had built up over the years. The client had tens of thousands of photographs, along with a fair amount of video and a large MP3 audio library too. If it wasn’t managed carefully, storage sizes would get out of control, content would go unattributed, and everything would get very messy very quickly.
I could tell from the outset that this aspect of the project was going to be a constant problem. So we tackled it head-on. We designed and built a media management system to hold and process all the assets, and added an API so the content management system could talk to it. Every time the site needed a photo at a new size, it made an API request to the system and everything was handled seamlessly.
It was a daunting job to invest all the time and effort in building that dedicated system and API, but it really paid off. Instead of having the constant troubles of a vast library of media, it became one of the strongest parts of the project.
Turn your hardest problems into your biggest strengths
There’s a funny thing about hard problems. The hardest problems are the most fun to solve and have the biggest impact.
Maybe you’re the sort of person who clocks in for work, does their job and clocks out at 5pm without another thought. But I don’t think you are, because you’re here reading this. If you really love what you do, I don’t think you can be satisfied in your work unless you’re seeking out and working on those hard problems. That’s where the magic is.

The new year is a helpful time to think about breaking bad habits. Whether it’s smoking a bit less, or going to the gym a bit more, the ticking over of the calendar can provide the motivation for a new start. I have some suggestions for you.

Get good at what you do. Practise your skills and don’t just flit from one shiny thing to the next.
Remember who you’re doing it for and why. Consider the audience and purpose for everything you create.
Solve the hard problems. It’s more interesting, more satisfying, and has a greater impact.

As we move into 2016, these are the things I’m going to continue to work on. Maybe you’d like to join me.",2015,Drew McLellan,drewmclellan,2015-12-24T00:00:00+00:00,https://24ways.org/2015/solve-the-hard-problems/,process
295,Internet of Stranger Things,"This year I’ve been running a workshop about using JavaScript and Node.js to work with all different kinds of electronics on the Raspberry Pi. So especially for 24 ways I’m going to show you how I made a very special Raspberry Pi based internet connected project! And nothing says Christmas quite like a set of fairy lights connected to another dimension1.
What you’ll see
You can rig up the fairy lights in your home, with the scrawly letters written under each one. The people from the other side (i.e. the internet) will be able to write messages to you from their browser in real time. In fact why not try it now; check this web page. When you click the lights in your browser, my lights (and yours) will turn on and off in real life! (There may be a queue if there are lots of people accessing it, hit the “Send a message” button and wait your turn.)




It’s all done with JavaScript, using Node.js running on both the Raspberry Pi and on the server. I’m using WebSockets to communicate in real time between the browser, server and Raspberry Pi.
What you’ll need

Raspberry Pi any of the following models: Zero (will need straight male header pins soldered2 and Micro USB OTG adaptor), A+, B+, 2, or 3
Micro SD card at least 4Gb Class 10 speed3
Micro USB power supply at least 2A
USB Wifi dongle (unless you have a Pi 3 - that has wifi built in). 
Addressable fairy lights
Logic level shifter (with pins soldered unless you want to do it!)
Breadboard
Jumper wires (3x male to male and 4x female to male)

Optional but recommended

Base board to hold the Pi and Breadboard (often comes with a breadboard!)

Find links for where to buy all of these items that goes along with this tutorial. The total price should be around $1004.
Setting up the Raspberry Pi
You’ll need to install the SD card for the Raspberry Pi. You’ll find a link to download a disk image on the support document, ready-made with the Raspbian version of Linux, along with Node.js and all the files you need. Download it and write it to the SD card using the fantastic free software Etcher5. 
Next up you have to configure the wifi details on the SD card. If you plug the card into your computer you should see a drive called BOOT. There’s a text file on there called wpa_supplicant.conf. Open it up in your favourite text editor and replace mywifi and mypassword with your wifi details6.
network={
   ssid=""mywifi""
   psk=""mypassword""
}
Save the file, eject the card from your computer and plug it into the Raspberry Pi. 
If you have a base board or holder for the Raspberry Pi, attach it now. Then connect the wifi USB dongle7 and power supply, but don’t plug it in yet!
Wiring!
Time to wire everything up! 
First of all, push the Logic Level Converter into the middle of the breadboard:

Logic Level Converter
The logic level converter may be labelled differently from the one in the diagram but the pins are usually exactly the same internally. I would just make sure the pins marked HV (High Voltage) are on the bottom and LV (Low Voltage) are on the top. 

Raspberry Pi pins only output 3.3v but the lights need 5v. That’s why we need the logic level converter in there to boost up the signal.
Connect the first two wires between the Raspberry Pi pins and the breadboard:

Note that the pins on the Raspberry Pi are male, so you need a female to male jumper wire to connect between them and the breadboard. The colours don’t have to match but it’s easier to follow (and check) if you use the same ones as in the diagram. 

Then the next two:

This is what you should have so far:

Lights
Now to connect the lights! My ones have a connector with three holes in it that I can push jumper wires into, and hopefully yours will too! So I used the male-to-male jumper wires to connect them to the breadboard.



Make sure that you connect the right end of the lights, mine has a male connector at the wrong end so it’s impossible to do this, but double check.  
Also make sure that the holes in the light connector are the same as mine. To do this, follow the wires from the connector to the first light and look at the circuit board inside. You should just about be able to make out the connections labelled + (sometimes 5V, V+ or VCC), GND (or ‘-’ or G) and DI (sometimes DIN for data in).

You can just about make out the +, DI and GND on this picture. Note that on the other side of the board there is a DO for data out - that’s what takes the data along to the chip in the next light. Make sure that you’re plugging into the data-in and not the data-out! 
That’s it! Everything’s plugged in and ready to go! But before you plug power into your Pi, double check all your wires and make sure they’re exactly right! You could damage your Raspberry Pi if it is not wired correctly. So triple check!

The Moment of Truth!
Plug in the Raspberry Pi and wait around a minute or two for it to boot up. If all is well, the lights should strobe rainbow colours for one second - that’s your confirmation that it’s connected to my WebSocket server and ready to receive messages from the upside-down! 

However, if the first light in the string is pulsing red, it means that you’re not connected to the internet. So check the Troubleshooting section of the support document. If it’s pulsing green then you’re connected to the internet but can’t connect to my server. It must have gone down. Sorry! The code will keep trying so leave it running and maybe it’ll come back up.  
Rig up the lights!
Fix the lights up on the wall however you want, pins, nails, tape. I’ve used cable clips. Just be careful! I’m using a 50 light string so I’ve programmed it to use the lights at the end for the letters. That way I have just under half the string to extend down to the floor where I can keep the Raspberry Pi. 
Check the photo here to see how the lights line up, note that there are spare unused lights in-between each row:

Now visit lights.seb.ly and you’ll see this : 

If you’re the only one online you’ll have direct connection to the lights and any letter you click on will light up both in the browser and in real life. If there are other people there, you’ll need to click the button to join the queue and wait your turn. 
How it works - the geeky details!
Electronics:
The pins on the Raspberry Pi are known as GPIO pins, general-purpose input/output. You can connect a wide variety of electronic components to them, LED lights, buttons, switches, and sensors. You can turn the power to the pins on and off using Node.js (or Python, if you prefer). 
Addressable LEDs or “Neopixels”
We’re only using one GPIO pin on the Raspberry Pi (the other connections are 5V, 3.3V and ground) and that single pin is controlling all of the lights in the string. The code turns the pin on and off really fast in strictly timed morse-code-like dots and dashes to transmit binary data. The chips attached to each LED decode the binary and adjust the output to the LED accordingly. That chip then sends the data on to the next light in the string. 
The chips on each light are the WS2811, part of the WS281x family that come in a multitude of different form factors and are often packaged with tiny LEDs in a single component. They are commonly referred to as Neopixels8 and I used them on my Laser Light Synths project.
Neopixels with the chip and the LED all in one - it’s the white square shaped component and the darker square inside is the chip. These are only 5mm wide!
A Laser Light Synth! Covered with around 800 super bright neopixels!
Logic Level Converter
The logic level converter is a really cheap and easy way to change the level from 3.3v to 5v and back again. You must be careful that you do not connect 5v into a GPIO pin or you will most likely damage the Raspberry Pi processor chip. 
Power
Neopixels can often draw a lot of current so you need to be careful how you power them. I’ve measured the current draw from the string to be less than 800mA so you should be fine wired directly to the 5V output. But if you use more lights or have them all on really bright at once, you’ll need to use a separate 5V power supply. If you want to learn more, check out Adafruit’s Neopixel Uberguide. 
Node.js
There are two Node.js apps running here, one on the Raspberry Pi and one on my server. You can see the code on my GitHub at github.com/sebleedelisle/stranger-lights for the Raspberry Pi and github.com/sebleedelisle/stranger-lights-server for the server.  And they’re hosted on npm as stranger-lights and stranger-lights-server.  
The server side code sets up a standard web server to deliver the HTML for the web interface. It also sets up a WebSocket server that allows for real-time communication between the browser and the server. This server code also manages the queue and who is in control of the lights at any given time.
WebSockets
I’m using the excellent Socket.io library to manage the WebSocket connection. Both the browser and the Raspberry Pi Node.js app connects to my WebSocket server. 
When you click on a letter in the browser, a message is sent to the server, which forwards it to the connected Raspberry Pi clients and also all the web browsers9. 
The Raspberry Pi code
The Node.js app runs automatically on startup, and I made this happen by adding this to the /etc/rc.local file: 
node /home/pi/strangerthings/client.js > /dev/null &
Anything in the rc.local file gets executed when the Pi boots up and this line of code runs the Node.js app and routes its output to nowhere (ie /dev/null). The & means that it runs it in the background and doesn’t hold up the boot process. 
Working with the Raspberry Pi headless
You might know that when a computer has no screen or keyboard, you would refer to it as “running headless”. So just like most web servers, you need to configure it over the network with ssh10. If you’re on a mac you can find your Pi on the network through the name raspberrypi.local11, otherwise you’ll need to find its IP address. There’s more on the guide to Remote Access instructions on the Raspberry Pi website. And if you’re very new to the terminal, I highly recommend this great online Linux command line tutorial.
Improvements
This is quite an early experiment and I’m sure I’ll discover lots of optimisations over the next few weeks, especially if the server gets a proper hammering today! But there are a few things you can do. Obviously I’ve just rigged up my lights with Post-it notes. It’d be a lot nicer to get a paint brush and try to recreate the Winona-in-a-manic-state text style. 
Where next?
Finding quality resources about Node.js for electronics on the Pi can be somewhat hit and miss, but this is getting better all the time. Alternatively I am thinking about running some online courses, please let me know if that’s something you’d be interested in, or sign up to my mailing list at st4i.com. 
There are many many more resources for the Raspberry Pi with Python (gpiozero is a good place to start), so if that language works for you, you’ll be spoilt for choice! 
Also take a look at Arduino - it’s an incredibly popular platform for electronics and the internet is literally bursting with resources. 
I hope you enjoyed this little foray into the world of JavaScript electronics on the Raspberry Pi! If you get this working at home please let me know! Tweet me at @seb_ly. 




Not a particularly original idea, but I don’t think I’ve seen anyone do it quite like this before, ie using WebSockets, and Node.js on a Raspberry Pi. Other examples: Internet of Stranger Things, Strangerlights.com, and loads of examples on Instructables ↩︎


Video guide to soldering pins on to a Pi Zero and further soldering advice from Adafruit ↩︎


Slower cards will work but performance may suffer ↩︎


Or £5,000 in UK money. Sorry, Brexit joke :) ↩︎


You will need a card reader on your computer - most micro SD cards come with an adaptor that fits standard SD slots.  ↩︎


SSID and password should be all that you need but you can see all the config options on this wpa supplicant guide ↩︎


Raspberry Pi Zero will require the OTG to USB adaptor to attach the wifi dongle ↩︎


Thanks to Adafruit who invented the term neopixels so we don’t have to refer to them as WS281x any more! ↩︎


So you can see other people sending messages in the browser ↩︎


ssh is short for Secure Shell and is a way to connect to a remote computer and type in it just like you would in the terminal. ↩︎


You can change this default hostname using raspi-config ↩︎",2016,Seb Lee-Delisle,sebleedelisle,2016-12-01T00:00:00+00:00,https://24ways.org/2016/internet-of-stranger-things/,code
290,Creating a Weekly Research Cadence,"Working on a product team, it’s easy to get hyper-focused on building features and lose sight of your users and their daily challenges. User research can be time-consuming to set up, so it often becomes ad-hoc and irregular, only performed in response to a particular question or concern. But without frequent touch points and opportunities for discovery, your product will stagnate and become less and less relevant. Setting up an efficient cadence of weekly research conversations will re-focus your team on user problems and provide a steady stream of insights for product development.
As my team transitioned into a Lean process earlier this year, we needed a way to get more feedback from users in a short amount of time. Our users are internet marketers—always busy and often difficult to reach. Scheduling research took days of emailing back and forth to find mutually agreeable times, and juggling one-off conversations made it difficult to connect with more than one or two people per week. The slow pace of research was allowing additional risk to creep into our product development.
I wanted to find a way for our team to test ideas and validate assumptions sooner and more often—but without increasing the administrative burden of scheduling. The solution: creating a regular cadence of research and testing that required a minimum of effort to coordinate. 
Setting up a weekly user research cadence accelerated our learning and built momentum behind strategic experiments. By dedicating time every week to talk to a few users, we made ongoing research a painless part of every weekly sprint. But increasing the frequency of our research had other benefits as well. With only five working days between sessions, a weekly cadence forced us to keep our work small and iterative. Committing to testing something every week meant showing work earlier and more often than we might have preferred—pushing us out of your comfort zone into a process of more rapid experimentation.
Best of all, frequent conversations with users helped us become more customer-focused. After just a few weeks in a consistent research cadence, I noticed user feedback weaving itself through our planning and strategy sessions. Comments like “Remember what Jenna said last week, about not being able to customize her lists?” would pop up as frequent reference points to guide our decisions. As discussions become less about subjective opinions and more about responding to user needs, we saw immediate improvement in the quality of our solutions.
Establishing an efficient recruitment process
The key to creating a regular cadence of ongoing user research is an efficient recruitment and scheduling process—along with a commitment to prioritize the time needed for research conversations. This is an invaluable tool for product teams (whether or not they follow a Lean process), but could easily be adapted for content strategy teams, agency teams, a UX team of one, or any other project that would benefit from short, frequent conversations with users. 
The process I use requires a few hours of setup time at the beginning, but pays off in better learning and better releases over the long run. Almost any team could use this as a starting point and adapt it to their own needs.
Pick a dedicated time each week for research
In order to make research a priority, we started by choosing a time each week when everyone on the product team was available. Between stand-ups, grooming sessions, and roadmap reviews, it wasn’t easy to do! Nevertheless, it’s important to include as many people as possible in conversations with your users. Getting a second-hand summary of research results doesn’t have the same impact as hearing someone describe their frustrations and concerns first-hand. The more people in the room to hear those concerns, the more likely they are to become priorities for your team.
I blocked off 2 hours for research conversations every Thursday afternoon. We make this time sacred, and never schedule other meetings or work across those hours. 
Divide your time into several research slots
After my weekly cadence was set, I divided the time into four 20-minute time slots. Twenty minutes is long enough for us to ask several open-ended questions or get feedback on a prototype, without being a burden on our users’ busy schedules. Depending on your work, you may need schedule longer sessions—but beware the urge to create blocks that last an hour or more. A weekly research cadence is designed to facilitate rapid, ongoing feedback and testing; it should force you to talk to users often and to keep your work small and iterative. Projects that require longer, more in-depth testing will probably need a dedicated research project of their own.
I used the scheduling software Calendly to create interview appointments on a calendar that I can share with users, and customized the confirmation and reminder emails with information about how to access our video conferencing software. (Most of our research is done remotely, but this could be set up with details for in-person meetings as well.) Automating these emails and reminders took a little bit of time to set up, but was worth it for how much faster it made the process overall.


Invite users to sign up for a time that’s convenient for them
With a calendar set up and follow-up emails automated, it becomes incredibly easy to schedule research conversations. Each week, I send a short email out to a small group of users inviting them to participate, explaining that this is a chance to provide feedback that will improve our product or occasionally promoting the opportunity to get a sneak peek at new features we’re working on. The email includes a link to the Calendly appointments, allowing users who are interested to opt in to a time that fits their schedule.
Setting up appointments the first go around involved a bit of educated guessing. How many invitations would it take to fill all four of my weekly slots? How far in advance did I need to recruit users? But after a few weeks of trial and error, I found that sending 12-16 invitations usually allows me to fill all four interview slots. Our users often have meetings pop up at short notice, so we get the best results when I send the recruiting email on Tuesday, two days before my research block.
It may take a bit of experimentation to fine tune your process, but it’s worth the effort to get it right. (The worst thing that’s happened since I began recruiting this way was receiving emails from users complaining that there were no open slots available!) I can now fill most of an afternoon with back-to-back user research sessions just by sending just one or two emails each week, increasing our research pace while leaving plenty time to focus on discovery and design.
Getting the most out of your research sessions
As you get comfortable with the rhythm of talking to users each week, you’ll find more and more ways to get value out of your conversations. At first, you may prefer to just show work in progress—such as mockups or a simple prototype—and ask open-ended questions to measure user reaction. When you begin new projects, you may want to use this time to research behavior on existing features—either watching participants as they use part of your product or asking them to give an account of a recent experience in your app. You may even want to run more abstracted Lean experiments, if that’s the best way to validate the assumptions your team is working from.
Whatever you do, plan some time a day or two later to come back together and review what you’ve learned each week. Synthesizing research outcomes as a group will help keep your team in alignment and allow each person to highlight what they took away from each conversation. 
Over time, you may find that the pace of weekly user research becomes more exhausting than energizing, especially if the responsibility for scheduling and planning falls on just one person. Don’t allow yourself to get burned out; a healthy research cadence should also include time to rest and reflect if the pace becomes too rapid to sustain. Take breaks as needed, then pick up the pace again as soon as you’re ready.",2016,Wren Lanier,wrenlanier,2016-12-02T00:00:00+00:00,https://24ways.org/2016/creating-a-weekly-research-cadence/,ux
293,A Favor for Your Future Self,"We tend to think about the future when we build things. What might we want to be able to add later? How can we refactor this down the road? Will this be easy to maintain in six months, a year, two years? As best we can, we try to think about the what-ifs, and build our websites, systems, and applications with this lens. 
We comment our code to explain what we knew at the time and how that impacted how we built something. We add to-dos to the things we want to change. These are all great things! Whether or not we come back to those to-dos, refactor that one thing, or add new features, we put in a bit of effort up front just in case to give us a bit of safety later.
I want to talk about a situation that Past Alicia and Team couldn’t even foresee or plan for. Recently, the startup I was a part of had to remove large sections of our website. Not just content, but entire pages and functionality. It wasn’t a very pleasant experience, not only for the reason why we had to remove so much of what we had built, but also because it’s the ultimate “I really hope this doesn’t break something else” situation. It was a stressful and tedious effort of triple checking that the things we were removing weren’t dependencies elsewhere. To be honest, we wouldn’t have been able to do this with any amount of success or confidence without our test suite.
Writing tests for code is one of those things that developers really, really don’t want to do. It’s one of the easiest things to cut in the development process, and there’s often a struggle to have developers start writing tests in the first place. One of the best lessons the web has taught us is that we can’t, in good faith, trust the happy path. We must make sure ourselves, and our users, aren’t in a tough spot later on because we only thought of the best case scenarios.
JavaScript
Regardless of your opinion on whether or not everything needs to be built primarily with JavaScript, if you’re choosing to build a JavaScript heavy app, you absolutely should be writing some combination of unit and integration tests.
Unit tests are for testing extremely isolated and small pieces of code, which we refer to as the units themselves. Great for reused functions and small, scoped areas, this is the closest you examine your code with the testing microscope. For example, if we were to build a calculator, the most minute piece we could test could be the basic operations.
/*
 * This example uses a test framework called Jasmine
 */

describe(""Calculator Operations"", function () {

    it(""Should add two numbers"", function () {

    // Say we have a calculator
        Calculator.init();

    // We can run the function that does our addition calculation...
        var result = Calculator.addNumbers(7,3);

    // ...and ensure we're getting the right output
        expect(result).toBe(10);

    });
});
Even though these teeny bits work in isolation, we should ensure that connecting the large pieces work, as well. This is where integration tests excel. These tests ensure that two or more different areas of code, that may not directly know about each other, still behave in expected ways. Let’s build upon our calculator - we may want the operations to be saved in memory after a calculation runs. This isn’t as suited for a unit test because there are a few other moving pieces involved in the process (the calculations, checking if the result was an error, etc.).
    it(“Should remember the last calculation”, function () {

    // Run an operation
        Calculator.addNumbers(7,10);

    // Expect something else to have happened as a result
        expect(Calculator.updateCurrentValue).toHaveBeenCalled();
        expect(Calculator.currentValue).toBe(17);
    });
Unit and integration tests provide assurance that your hand-rolled JavaScript should, for the most part, never fail in a grand fashion. Although it still might happen, you could be able to catch problems way sooner than without a test suite, and hopefully never push those failures to your production environment.
Interfaces
Regardless of how you’re building something, it most definitely has some kind of interface. Whether you’re using a very barebones structure, or you’re leveraging a whole design system, these things can be tested as well.
Acceptance testing helps us ensure that users can get from point A to point B within our web things, which can provide assurance that major features are always functioning properly. By simulating user input and data entry, we can go through whole user workflows to test for both success and failure scenarios. These are not necessarily for simulating edge-case scenarios, but rather ensuring that our core offerings are stable.
For example, if your site requires signup, you want to make sure the workflow is behaving as expected - allowing valid information to go through signup, while invalid information does not let you progress.
/*
 * This example uses Jasmine along with an add-on called jasmine-integration
 */

describe(""Acceptance tests"", function () {

  // Go to our signup page
  var page = visit(""/signup"");

  // Fill our signup form with invalid information
  page.fill_in(""input[name='email']"", ""Not An Email"");
  page.fill_in(""input[name='name']"", ""Alicia"");
  page.click(""button[type=submit]"");

  // Check that we get an expected error message
  it(""Shouldn't allow signup with invalid information"", function () {
    expect(page.find(""#signupError"").hasClass(""hidden"")).toBeFalsy();
  });

  // Now, fill our signup form with valid information
  page.fill_in(""input[name='email']"", ""thisismyemail@gmail.com"");
  page.fill_in(""input[name='name']"", ""Gerry"");
  page.click(""button[type=submit]"");

  // Check that we get an expected success message and the error message is hidden
  it(""Should allow signup with valid information"", function () {
    expect(page.find(""#signupError"").hasClass(""hidden"")).toBeTruthy();
    expect(page.find(""#thankYouMessage"").hasClass(""hidden"")).toBeFalsy();
  });
});
In terms of visual design, we’re now able to take snapshots of what our interfaces look like before and after any code changes to see what has changed. We call this visual regression testing. Rather than being a pass or fail test like our other examples thus far, this is more of an awareness test, intended to inform developers of all the visual differences that have occurred, intentional or not. Developers may accidentally introduce a styling change or fix that has unintended side effects on other areas of a website - visual regression testing helps us catch these sooner rather than later. These do require a bit more consistent grooming than other tests, but can be valuable in major CSS refactors or if your CSS is generally a bit like Jenga.
Tools like PhantomCSS will take screenshots of your pages, and do a visual comparison to check what has changed between two sets of images. The code would look something like this:
/*
 * This example uses PhantomCSS
 */

casper.start(""/home"").then(function(){

  // Initial state of form
  phantomcss.screenshot(""#signUpForm"", ""sign up form"");

  // Hit the sign up button (should trigger error)
  casper.click(""button#signUp"");

  // Take a screenshot of the UI component
  phantomcss.screenshot(""#signUpForm"", ""sign up form error"");

  // Fill in form by name attributes & submit
  casper.fill(""#signUpForm"", {
    name: ""Alicia Sedlock"",
    email: ""alicia@example.com""
  }, true);

  // Take a second screenshot of success state
  phantomcss.screenshot(""#signUpForm"", ""sign up form success"");
});
You run this code before starting any development, to create your baseline set of screen captures. After you’ve completed a batch of work, you run PhantomCSS again. This will create a second batch of screenshots, which are then put through an image comparison tool to display any differences that occurred. Say you changed your margins on our form elements – your image diff would look something like this:

This is a great tool for ensuring not just your site retains its expected styling, but it’s also great for ensuring nothing accidentally changes in the living style guide or modular components you may have developed. It’s hard to keep eagle eyes on every visual aspect of your site or app, so visual regression testing helps to keep these things monitored.
Conclusion
The shape and size of what you’re testing for your site or app will vary. You may not need lots of unit or integration tests if you don’t write a lot of JavaScript. You may not need visual regression testing for a one page site. It’s important to assess your codebase to see which tests would provide the most benefit for you and your team.
Writing tests isn’t a joy for most developers, myself included. But I end up thanking Past Alicia a lot when there are tests, because otherwise I would have introduced a lot of issues into codebases. Shipping code that’s broken breaks trust with our users, and it’s our responsibility as developers to make sure that trust isn’t broken. Testing shouldn’t be considered a “nice to have” - it should be an integral piece of our workflow and our day-to-day job.",2016,Alicia Sedlock,aliciasedlock,2016-12-03T00:00:00+00:00,https://24ways.org/2016/a-favor-for-your-future-self/,code
302,Flexible Project Management in Inflexible Environments,"Handling unforeseen circumstances is an inevitable part of any project. It’s also often the most uncomfortable, and there is no amount of skill or planning that will fully eradicate the need to adapt to change. The ability to be flexible, responsive, and unafraid of facing not only problems, but also potentially positive scope changes and new ideas, isn’t an easy one to master. I am by no means saying that I have, but what I have learned is that there is often the temptation to shut out anything that might derail your plan, even sometimes at the cost of the quality you’re committed to.
The reality is that as someone leading a project you know there will be challenges, but, in general, it’s a hassle to try keep the landscape open. Problems are bridges we should cross when we come to them, but intentional changes to the plan, and adapting for the sake of improving your first idea, is harder. There are tight schedules, resource is planned miles ahead, and you’re already juggling twenty other things. If you’re passionate about the quality of work you deliver and are working somewhere that considers itself expert within the field of digital, then having an attitude of flexibility is extremely important. It’s important when you’re overcoming a challenge or problem, but it’s also important for allowing ideas to evolve and be refined as much as they can be throughout the course of a project.
Where theory falls short
The premise of any Agile methodology, Scrum for example, is based around being able to work efficiently, react quickly and deliver relevant chunks of a product in manageable increments. It’s often hailed as king of flexible management and it can work really well, especially for in-house software products developed over a long or even an indefinite period of time. It holds off defining scope too far ahead and lets teams focus on smaller amounts of work, and allows them to regularly reprioritise. Unfortunately though, not all environments lend themselves as easily to a fully Agile setup. Even the ones that do may be restrained from putting it fully into practice for an array of other internal reasons.
Delivering digital services to clients—within an agency setting or as a freelancer—often demands a more rigid structure. You need clear sign-off points, there’s a lot less flexibility in defining features, or working within budgets and timeframes. To start with, for a project to warrant a fully Agile team working on it, and especially for agencies, you need clients big enough and rich enough to justify the resource. You also need a lot of client trust to propose defining features and scope as you go. Although this is achievable—and there are agencies that operate an agile setup—it takes a long journey to reach that scale in the full sense of the word. Building a reputation that commands unconditional trust and reaching the point where your projects are consistently of a certain size often requires backing by long journey of success and excellence.
So there is a lot of room left for understanding how we can best strive to still deliver excellent projects within more constrained structures. We know that rigid waterfall planning, more often than not, falls over as soon as a project gets anything past a basic brochure site. There are many critiques of the system, but one of the main ones tends to be that nobody considers each other’s work properly, which can result in very expensive and inefficient development.
Equally, for reasons we’ve already touched upon, running fully agile teams often isn’t the right answer. So many companies, individuals, and organisations look for a middle-ground that balances being flexible and adaptive, but also provides enough upfront commitment to agree budgets, get client/stakeholder sign off, and effectively coordinate internal resource across multiple parallel projects.
Although I don’t have a perfect formula—and can very much assert there is no one perfect way of managing a project because every project is different to the next—I’ve identified a few different ways you can approach flexibility that have really helped me in running projects more smoothly within more realistic constraints.
Planned Flexibility
Drawing on some of the traditional methodologies such as PRINCE2, a good starting point for aspiring to be flexible is by planning for it from the start.
Planning flexibility comes in a few forms. For one, you can regularly identify and log potential risks as a generally good, on-going habit over the course of the project. This essentially just involves scanning the horizon for potential blips on a regular basis (for example weekly) by consulting with your team and documenting it somewhere. It means you have a checkpoint when you sit down and make sure you’re minimising what will or may catch you by surprise. A good time to do this is in a weekly catch up meeting. It’s not going to fix all your problems, but it will make sure you have a head start on the ones you can see coming.
On the subject of team meetings, setting up recurring project events, including a weekly call, a weekly team meeting and (depending on the size of the project) I like to try also do a stand-up as often as possible. Keeping everyone involved and bought in to a project is going to help you infinitely when you need to spot a problem or manage changes to the plan. It will be the difference between your designer spotting an issue and making a mental note to ‘tell you later’, and them actually coming over to tell you directly and immediately. Despite the overhead of meetings, and looping people into stages that they aren’t directly responsible for, the business benefits are chances for success are drastically increased. Planning in, and being aware of how important your team is, will help you be flexible.
Building contingency (formally know as slack) into your project plan from the word go is another well-known and essential way of planning to be flexible. Your project plan will change a lot over the course of a project, but there are still the days that you estimate a job will take, and the days you should actually plan in. Most sensible management teams understand that budgets need to be agreed with this slack in mind or you will not be able to deliver a quality service. I believe that commercial awareness is one of the most valuable skills a project manager can have, but penny pinching will ruin client and team relationships, destroy buy-in and creativity, and often end you up with a much more expensive, hacky, and resented product.
It’s not a justification to let budgets spiral out of control, but a way of thinking about the bigger picture and wider plan of the company itself. It’s unlikely you want high staff turnover because everyone fell out while you were screaming money at them and they didn’t feel like they could do a good job. It’s also unlikely that you will be able to deliver quality products, which will win you a strong reputation and subsequently bigger and better projects. Evaluating risk factors and building in the right amount of slack from the start will give you more wriggle room when you need to adapt and react. On the flip side, also keeping an overview of the wider workload (that you’re not necessarily responsible for), and knowing who to talk if resource is becoming free or needs filling, is another handy way of being able to react quickly and ensuring your management system is respected. You want pockets of backup time planned in, but you also want everyone being as productive as they can most of the time. Never run at 100% capacity: as soon as something does need to change, you’re left with nowhere to move.
Transparency
Having a client or stakeholder that trusts you is a really powerful aid in any regard, but especially so when you need to communicate an issue or new suggestion. Positioning yourself and your team as experts and taking the time to delve into the wider picture—and the goals surrounding your client’s reasons to commission the project in the first place—will make you more valuable to them. Clients and stakeholders will always be different, and sometimes you will get people who are just plain difficult, but more often than not people will listen if you’re willing to talk and explain things.
As I’m sure all of us have realised at one point or another, a lot of people think they know what they want, and it’s usually the wrong thing. Managing key stakeholders in your project is arguably your biggest challenge, if they are on the your side and feel like the team is genuinely working to give them something of quality and value, then they will make your job easier. It’s often down to you to educate them, and to help them recognise and understand the work involved and you and your team’s reasoning behind your decisions.
Being overly submissive or overly secretive will foster a dynamic in which they feel expected to steer the project. In this situation they may not respect the team’s suggestions or may come up with some unreasonable and counterproductive ideas that are likely to hinder progress and lower morale. Getting the stakeholder on board and making them feel a part of the wider picture will make things easier. Pushing back and challenging ideas or working hard to justify something they don’t quite understand will often work in your favour and protects your team. On quite a basic level it also shows you care and are invested; on another, it shows you feel confident in your expertise within your field and that is ultimately the reason they hired you.
Taking the time to think about and be aware of this relationship, will make it easier to be flexible and handle new ideas or suggestions that pop up as the project goes along. Change doesn’t need to be ‘scope creep’ if it’s raised in a practical, value-orientated, and level headed discussion. There is usually a way forward for new ideas, as long as they’re valuable and support the wider goals. Maybe the deadline gets pushed back, maybe you get more budget, maybe the client is happy to forgo something else. As long as there’s value and reason, it shows integrity to the project and respect for its success. You can’t expect for this to go smoothly without having invested in the client relationship, so it’s a large point in paving the way to handling change well.
Reactive Flexibility
Finally, if you’ve been doing this for a while, you’ll know by now that you can’t anticipate everything. Sometimes you will have to react and change the plan under circumstances that aren’t easy. When an unexpected problem first rears its head—a client’s casual afterthought that’s threatening the scope of the project, an internal resource conflict, a junior member of staff that’s not grasping the ropes quite as quickly as you’d hoped—you have to react quickly.
In his book, ‘Pitch Anything’, Oren Klaff talks about people’s first reactions being processed by their ‘crocodile brain’ before they’ve had a chance to refine and digest the information more intelligibly. As project managers, product owners, or scrum masters, it’s natural for our immediate reactions to an unexpected problem to cause a pang of stress. But after that initial jolt you need to turn to practical solutions and start racking your brain for different ways forward. It’s here you need to remember to not let your imagination get the better of you, especially if you’ve been putting in the legwork with your team and your client. There is always a way forward and moments like this can be a good opportunity to develop your negotiation and diplomacy skills. Don’t let your immediate reaction be shutting the problem down; instead, take a second to think about it before you decide on the best direction. In a stressful situation, your first idea probably won’t be your best one.
From an internal point of view, it’s very important that whatever went wrong doesn’t turn into a finger pointing exercise and you don’t lose your cool. Getting caught up in a blame game or a witch hunt is never productive. Relationship cultivating can sometimes be the pillar that gets you through a stressful blip. Biggest tip for staying flexible when you’re reacting to a problem—apart form obviously thinking of ways forward—is to communicate. Don’t go quiet until you feel like you have a plan, you’ll often need to put everyone else at ease before you can move things forward. Problem solving is part of the job and will need to happen in even the most flexible of product delivery systems.
In conclusion, being flexible is never simple but there are things you can do to make your life easier. Owning a position of expertise, putting together a team that’s involved in each other’s work and cultivating a client/stakeholder relationship that’s as transparent and respectful as possible will get you a long way. In times of crisis, believe in your skills and be open to adapting over getting frustrated.",2016,Gillian Sibthorpe,gilliansibthorpe,2016-12-04T00:00:00+00:00,https://24ways.org/2016/flexible-project-management/,process
303,We Need to Talk About Technical Debt,"In my work with clients, a lot of time is spent assessing old, legacy, sprawling systems and identifying good code, bad code, and technical debt.
One thing that constantly strikes me is the frequency with which bad code and technical debt are conflated, so let me start by saying this:
Not all technical debt is bad code, and not all bad code is technical debt.
Sometimes your bad code is just that: bad code. Calling it technical debt often feels like a more forgiving and friendly way of referring to what may have just been a poor implementation or a substandard piece of work.
It is an oft-misunderstood phrase, and when mistaken for meaning ‘anything legacy or old hacky or nasty or bad’, technical debt is swept under the carpet along with all of the other parts of the codebase we’d rather not talk about, and therein lies the problem.
We need to talk about technical debt.
What We Talk About When We Talk About Technical Debt
The thing that separates technical debt from the rest of the hacky code in our project is the fact that technical debt, by definition, is something that we knowingly and strategically entered into. Debt doesn’t happen by accident: debt happens when we choose to gain something otherwise-unattainable immediately in return for paying it back (with interest) later on.
An Example
You’re a front-end developer working on a SaaS product, and your sales team is courting a large customer – a customer so large that you can’t really afford to lose them. The customer tells you that as long as you can allow them to theme your SaaS application according to their branding, they are willing to sign on the dotted line… the problem being that your CSS architecture was never designed to incorporate theming at all, and there isn’t currently a nice, clean way to incorporate a theme into the codebase.
You and the business make the decision that you will hack a theme into the product in two days. It’s going to be messy, it’s going to be ugly, but you can’t afford to lose a huge customer just because your CSS isn’t quite right, right now. This is technical debt.
You deliver the theme, the customer signs up, and everyone is happy. Except you (and the business, because you are one and the same) have a decision to make:

Do we go back and build theming into the CSS architecture as a first-class citizen, porting the hacked theme back into a codified and formal framework?
Do we carry on as we are? Things are working okay, and the customer paid up, so is there any reason to invest time and effort into things after we (and the customer) got what we wanted?

Option 1 is choosing to pay off your debts; Option 2 is ignoring your repayments.
With Option 1, you’re acknowledging that you did what you could given the constraints, but, free of constraints, you’d have done something different. Now, you are choosing to implement that something different.
With Option 2, however, you are avoiding your responsibility to repay your debt, and you are letting interest accrue. The problem here is that…

your SaaS product now offers theming to one of your customers;
another potential customer might also demand the ability to theme their instance of your product;
you can’t refuse them that request, nor can you quickly fulfil it;
you hack in another theme, thus adding to the balance of your existing debt;
and so on (plus interest) for every subsequent theme you need to implement.

Here you have increased entropy whilst making little to no attempt to address what you already knew to be problems.
Your second, third, fourth, fifth request for theming will be hacked on top of your hack, further accumulating debt whilst offering nothing by way of a repayment. After a long enough period, the code involved will get so unwieldy, so hard to work with, that you are forced to tear it all down and start again, and the most painful part of this is that you’re actually paying off even more than your debt repayments would have been in the first place. Two days of hacking plus, say, five days of subsequent refactoring, would still have been substantially less than the weeks you will now have to spend rewriting your CSS to fix and incorporate the themes properly. You’ve made a loss; your strategic debt ultimately became a loss-making exercise.
The important thing to note here is that you didn’t necessarily write bad code. You knew there were two options: the quick way and the correct way. The decision to take the quick route was a definite choice, because you knew there was a better way. Implementing the better way is your repayment.
Good Debt and Bad Debt
Technical debt is acceptable as long as you have intentions to settle; it can be a valuable solution to a business problem, provided the right approach is taken afterwards. That doesn’t, however, mean that all debt is born equal. Just as in real life, there is good debt and there is bad debt.
Good debt might be…

a mortgage;
a student loan, or;
a business loan.

These are types of debt that will secure you the means of repaying them. These are well considered debts whose very reason for being will allow you to make the money to pay them off—they have real, tangible benefit.
A business loan to secure some equipment and premises will allow you to start an enterprise whose revenue will allow you to pay that debt back; a student loan will allow you to secure the kind of job that has the ability to pay a student loan back.
These kinds of debt involve a considered and well-balanced decision to acquire something in the short term in the knowledge that you will have the means, in the long term, to pay it back.
Conversely, bad debt might be…

borrowing $1,000 from a loan shark so you can go to Vegas, or;
taking out a payday loan in order to buy a new television.

Both of these kinds of debt will leave you paying for things that didn’t provide you a way of earning your own capital. That is to say, the loans taken did not secure anything that would help pay off said loans. These are bad debts that will usually provide a net loss. You really are only gaining the short term in exchange for a long term financial responsibility: i.e., was it worth it?
A good litmus test for debt is to compare the gains of its immediate benefit with the cost of its long term commitment.
The earlier example of theming a site is a good debt, provided we are keeping up our repayments (all debt is bad debt if you don’t). A calculated decision to do something ‘wrong’ in the short term with the promise of better payoffs later on.
Bad Technical Debt
The majority of my work is with front-end development teams—CSS is what I do. To that end, the most succinct example of technical debt for that audience is simply:
!important
All front-end developers know the horrors and dangers associated with using !important, yet we continue to use it. Why?
It’s not necessarily because we’re bad developers, but because we see a shortcut. !important is usually implemented as a quick way out of a sticky specificity situation. We could spend the rest of the day refactoring our CSS to fix the issue at its source, or we can spend mere seconds typing the word !important and patch over the symptoms.
This is us making an explicit decision to do something less than ideal now in exchange for immediate benefit. After all, refactoring our CSS will take a lot more time, and will still only leave us with the same outcome that the vastly quicker !important solution will, so it seems to make better business sense.
However, this is a bad debt. !important takes seconds to implement but weeks to refactor. The cost of refactoring this back out later will be an order of magnitude higher than it would be to have done things properly the first time. The first !important usually sets a precedent, and subsequent developers are likely to have to use it themselves in order to get around the one that you left.
So many CSS projects deteriorate because of this one simple word, and rewrites become more and more imminent. That makes it possibly the most costly 10 bytes a CSS developer could ever write.
Bad Code
Now we’ve got a good idea of what constitutes technical debt, let’s take a look at what constitutes bad code. Something I hear time and time again in my client work goes a little like this:

We’ve amassed a lot of technical debt and we’d like to get a strategy in place
to begin dealing with it.

Whilst I genuinely admire their willingness to identify and desire to fix problems in their code, sometimes they’re not looking at technical debt at
all—sometimes they’re just looking at bad code, plain and simple.
Where technical debt is knowing that there’s a better way, but the quicker way makes more sense right now, bad code is not caring if there’s a better way at all.
Again, looking at a CSS-specific world, a lot of bad code is contributed by non-front-end developers with little training, appreciation, or even respect for the front-end landscape. Writing code with reckless abandon should not be described as technical debt, because to do so would imply that…

the developers knew they were implementing a sub-par solution, but…
the developers also knew that a better solution was out there, which…
implies that it can be tidied up relatively simply.

Developers writing bad code is a larger and more cultural problem that requires a lot more effort to fix. Hopefully—and usually—bad code is in the minority, but it helps to be objective in identifying and solving it. Bad code usually doesn’t happen for a good enough reason, and is therefore much harder to justify.
Technical debt often represents ability in judgement, whereas bad code often represents a gap in skills.
Takeaway
Take time to familiarise yourself with the true concepts underlying technical debt and why it exists. Understand that technical debt can be good or bad. Admit that sometimes code is just of poor quality.
Understanding these points will allow you to make better calls around what you might need to refactor and when, and what skills gaps you might have in your team.

Sometimes it’s okay to cut corners if there is a tangible gain to be had in the immediate term.
Technical debt is okay provided it is a sensible debt and you have intentions to pay it off.
Technical debt is not necessarily synonymous with bad code, and bad code isn’t necessarily technical debt. Technical debt is code that was implemented given limited knowledge or resource, with the understanding that you would need to repay something in future.
Technical debt is not inherently bad—failure to make repayments is. Periodically, it is justifiable—encouraged, even—to enter a debt in order to fulfil a more pressing matter. However, it is imperative that we begin making repayments as soon as we are capable, be that based on newly available time or knowledge.
Bad code is worse than technical debt as it represents a lack of knowledge or quality control within a team. It needs a much more fundamental fix.",2016,Harry Roberts,harryroberts,2016-12-05T00:00:00+00:00,https://24ways.org/2016/we-need-to-talk-about-technical-debt/,code
297,Public Speaking with a Buddy,"My book Demystifying Public Speaking focuses on the variety of fears we each have about giving a talk. From presenting to a client, to leading a team standup, to standing on a conference stage, there are lots of things we can do to prepare ourselves for the spotlight and reduce those fears.
Though it didn’t make it into the final draft, I wanted to highlight how helpful it can be to share that public speaking spotlight with another person, or a few more people. If you have fears about not knowing the answer to a question, fumbling your words, or making a mistake in the spotlight, then buddying up may be for you!

To some, adding more people to a presentation sounds like a recipe for on-stage disaster. To others, having a friendly face nearby—a partner who can step in if you fumble—is incredibly reassuring. As design director Yesenia Perez-Cruz writes, “While public speaking is a deeply personal activity, you don’t have to go it alone. Nothing has helped my speaking career more than turning it into a group effort.”
Co-presenting can level up a talk in two ways: an additional brain and presentation skill set can improve the content of the talk itself, and you may feel safer with the on-stage safety net of your buddy. 
For example, when I started giving lengthy workshops about building mobile device labs with my co-worker Destiny Montague, we brought different experience to the table. I was able to talk about the user experience of our lab, and the importance of testing across different screen sizes. Destiny spoke about the hardware aspects of the lab, like power consumption and networking. Our audience benefitted from the spectrum of insight we included in the talk.
Moreover, Destiny and I kept each other energized and engaging while teaching our audience, having way more fun onstage. Partnering up alleviated the risk (and fear!) of fumbling; where one person makes a mistake, the other person is right there to help. Buddy presentations can be helpful if you fear saying “I don’t know” to a question, as there are other people around you who will be able to help answer it from the stage. By partnering with someone whom I trust and respect, and whose work and knowledge augments my own, it made the experience—and the presentation!—significantly better.
Co-presenting won’t work if you don’t trust the person you’re onstage with, or if you don’t have good chemistry working together. It might also not work if there’s an imbalance of responsibilities, both in preparing the talk and giving it. Read on for how to make partner talks work to your advantage!
Trustworthiness
If you want to explore co-presenting, make sure that your presentation partner is trustworthy and can carry their weight; it can be stressful if you find yourself trying to meet deadlines and prepare well and your partner isn’t being helpful. We’re all about reducing the fears and stress levels surrounding being in that spotlight onstage; make sure that the person you’re relying on isn’t making the process harder.
Before you start working together, sketch out the breakdown of work and timeline you’re each committing to. Have a conversation about your preferred work style so you each have a concrete understanding of the best ways to communicate (in what medium, and how often) and how to check in on each other’s progress without micromanaging or worrying about radio silence. Ask your buddy how they prefer to receive feedback, and give them your own feedback preferences, so neither of you are surprised or offended when someone’s work style or deliverable needs to be tweaked.
This should be a partnership in which you both feel supported; it’s healthy to set all these expectations up front, and create a space in which you can each tweak things as the work progresses.
Talk flow and responsibilities
There are a few different ways to organize the structure of your talk with multiple presenters. Start by thinking about the breakdown of the talk content—are there discrete parts you and the other presenters can own or deliver? Or does it feel more appropriate to deliver the entirety of the content together?
If you’re finding that you can break down the content into discrete chunks, figure out who should own which pieces, and what ownership means. Will you develop the content together but have only one person present the information? Or will one person research and prepare each content section in addition to delivering it solo onstage?
Rehearse how handoffs will go between sections so it feels natural, rather than stilted. I like breaking a presentation into “chapters” when I’m passionate about particular aspects of a topic and can speak on those, but know that there are other aspects to be shared and there’s someone else who can handle (and enjoy!) talking about them. When Destiny and I rehearsed our “chapter” handoffs, we developed little jingles that we’d both sing together onstage; it indicated to the audience that it was a planned transition in the content, and tied our independent work together into a partnership.
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Alternatively, you can give the presentation in a way that’s close to having a rehearsed conversation, rather than independently presenting discrete parts of the talk. In this case, you’ll both be sharing the spotlight at the same time, throughout the duration of the talk. Preparation is key, here, to make sure that you each understand what needs to be communicated, and you have a sense of who will be taking responsibility for communicating those different pieces of information. A poorly-prepared talk like this will look like the co-presenters are talking over each other, or hesitating awkwardly to give the other person more room to speak; the audience will feel how uncomfortable this is, and will probably be distracted from the talk content. Practice the talk the whole way through multiple times so you know what each person is planning on covering and how you want to interact with each other while you’re both holding microphones; also figure out how you’ll be standing in relation to each other. More on that next!
Sharing the stage
If you choose to give a talk with a partner, determine ahead of time how you’ll stand (or sit). For example, if you each take “chapters” or major sections of the presentation, ensure that it’s clear who the audience should focus their attention on. You could sit in a chair off to the side (or stand). I recommend placing yourself far enough away that you’re not distracting to the audience; you don’t want them watching you while your partner is speaking. If the audience can still see you, but their focus should be on your buddy, be sure to not look distracted; keep your eyes on your buddy, and don’t just open your laptop and ignore what’s happening! Feel free to smile, laugh, or react how the audience should be reacting as your partner is speaking.
If you’re both sharing the spotlight at the same time and having a rehearsed conversation, make sure that your body language engages the audience and you’re not just speaking to each other, ignoring the folks watching. Watch this talk with Guy Podjarny and Assaf Hefetz who have partnered up to talk about security; they have clearly identified roles onstage, and remain engaged with the audience.

Consider whether or not you will share a microphone, or if you will both be mic’d. (Be sure that the event organizer, or the A/V team, has a heads-up well in advance to ensure they have the equipment handy!) Also talk through how you’d like to handle Q&A time during or after the talk, especially if you have clear “chapters” where Q&A might happen naturally during a handoff. The more clarity you and your partner have about who is responsible for which pieces of information sharing, the more you can feel and appear prepared.
Co-presenting does take a lot of preparation and requires a ton of communication between you and your partner. But the rewards can be awesome: double the brains onstage to help answer questions and communicate information, and a friendly face to help comfort you if you feel nervous.",2016,Lara Hogan,larahogan,2016-12-06T00:00:00+00:00,https://24ways.org/2016/public-speaking-with-a-buddy/,process
299,What the Heck Is Inclusive Design?,"Naming things is hard. And I don’t just mean CSS class names and JSON properties. Finding the right term for what we do with the time we spend awake and out of bed turns out to be really hard too.
I’ve variously gone by “front-end developer”, “user experience designer”, and “accessibility engineer”, all clumsy and incomplete terms for labeling what I do as an… erm… see, there’s the problem again.
It’s tempting to give up entirely on trying to find the right words for things, but this risks summarily dispensing with thousands of years spent trying to qualify the world around us. So here we are again.
Recently, I’ve been using the term “inclusive design” and calling myself an “inclusive designer” a lot. I’m not sure where I first heard it or who came up with it, but the terminology feels like a good fit for the kind of stuff I care to do when I’m not at a pub or asleep.
This article is about what I think “inclusive design” means and why I think you might like it as an idea.
Isn’t ‘inclusive design’ just ‘accessibility’ by another name?
No, I don’t think so. But that’s not to say the two concepts aren’t related. Note the ‘design’ part in ‘inclusive design’ — that’s not just there by accident. Inclusive design describes a design activity; a way of designing things.
This sets it apart from accessibility — or at least our expectations of what ‘accessibility’ entails. Despite every single accessibility expert I know (and I know a lot) recommending that accessibility should be integrated into design process, it is rarely ever done. Instead, it is relegated to an afterthought, limiting its effect.
The term ‘accessibility’ therefore lacks the power to connote design process. It’s not that we haven’t tried to salvage the term, but it’s beginning to look like a lost cause. So maybe let’s use a new term, because new things take new names. People get that.
The ‘access’ part of accessibility is also problematic. Before we get ahead of ourselves, I don’t mean access is a problem — access is good, and the more accessible something is  the better. I mean it’s not enough by itself.
Imagine a website filled with poorly written and lackadaisically organized information, including a bunch of convoluted and confusing functionality. To make this site accessible is to ensure no barriers prevent people from accessing the content. 
But that doesn’t make the content any better. It just means more people get to suffer it. 
Whoopdidoo.
Access is certainly a prerequisite of inclusion, but accessibility compliance doesn’t get you all the way there. It’s possible to check all the boxes but still be left with an unusable  interface. And unusable interfaces are necessarily inaccessible ones. Sure, you can take an unusable interface and make it accessibility compliant, but that only placates stakeholders’ lawyers, not users. Users get little value from it.
So where have we got to? Access is important, but inclusion is bigger than access. Inclusive design means making something valuable, not just accessible, to as many people as we can.
So inclusive design is kind of accessibility + UX?
Closer, but there are some problems with this definition.
UX is, you will have already noted, a broad term encompassing activities ranging from conducting research studies to optimizing the perceived affordance of interface elements. But overall, what I take from UX is that it’s the pursuit of making interfaces  understandable.
As it happens, WCAG 2.0 already contains an ‘Understandable’ principle covering provisions such as readability, predictability and feedback. So you might say accessibility — at least as described by WCAG — already covers UX.
Unfortunately, the criteria are limited, plus some really important stuff (like readability) is relegated to the AAA level; essentially “bonus points if you get the time (you won’t).”
So better to let UX folks take care of this kind of thing. It’s what they do. Except, therein lies a danger. UX professionals don’t tend to be well versed in accessibility, so their ‘solutions’ don’t tend to work for that many people. My friend Billy Gregory coined the term SUX, or “Some UX”: if it doesn’t work for different users, it’s only doing part of the job it should be. 
SUX won’t do, but it’s not just a disability issue. All sorts of user circumstances go unchecked when you’re shooting straight for what people like, and bypassing what people need: device type, device settings, network quality, location, native language, and available time to name just a few.
In short, inclusive design means designing things for people who aren’t you, in your situation. In my experience, mainstream UX isn’t very good at that. By bolting accessibility onto mainstream UX we labor under the misapprehension that most people have a ‘normal’ experience, a few people are exceptions, and that all of the exceptions pertain to disability directly.
So inclusive design isn’t really about disability?
It is about disability, but not in the same way as accessibility. Accessibility (as it is typically understood, anyway) aims to make sure things work for people with clinically recognized disabilities. Inclusive design aims to make sure things work for people, not forgetting those with clinically recognized disabilities. A subtle, but not so subtle, difference.
Let’s go back to discussing readability, because that’s a good example. Now: everyone benefits from readable text; text with concise sentences and widely-understood words. It certainly helps people with cognitive impairments, but it doesn’t hinder folks who have less trouble with comprehension. In fact, they’ll more than likely be thankful for the time saved and the clarity. Readable text covers the whole gamut. It’s — you’ve got it — inclusive.
Legibility is another one. A clear, well-balanced typeface makes the reading experience less uncomfortable and frustrating for all concerned, including those who have various forms of visual dyslexia. Again, everyone’s happy — so why even contemplate a squiggly, sketchy typeface? Leave well alone.
Contrast too. No one benefits from low contrast; everyone benefits from high contrast. Simple. There’s no more work involved, it just entails better decision making. And that’s what design is really: decision making.
How about zoom support? If you let your users pinch zoom on their phones they can compensate for poor eyesight, but they can also increase the touch area of controls, inspect detail in images, and compose better screen shots. Unobtrusively supporting options like zoom makes interfaces much more inclusive at very little cost.
And when it comes to the underlying HTML code, you’re in luck: it has already been designed, from the outset, to be inclusive. HTML is a toolkit for inclusion. Using the right elements for the job doesn’t just mean the few who use screen readers benefit, but keyboard accessibility comes out-of-the-box, you can defer to browser behavior rather than writing additional scripts, the code is easier to read and maintain, and editors can create content that is effortlessly presentable. 
Wait… are you talking about universal design?
Hmmm. Yes, I guess some folks might think of “universal design” and “inclusive design” as synonymous. I just really don’t like the term universal in this context. 
The thing is, it gives the impression that you should be designing for absolutely everyone in the universe. Though few would adopt a literal interpretation of “universal” in this context, there are enough developers who would deliberately misconstrue the term and decry universal design as an impossible task. I’ve actually had people push back by saying, “what, so I’ve got to make it work for people who are allergic to computers? What about people in comas?”
For everyone’s sake, I think the term ‘inclusive’ is less misleading. Of course you can’t make things that everybody can use — it’s okay, that’s not the aim. But with everything that’s possible with web technologies, there’s really no need to exclude people in the vast numbers that we usually are. 
Accessibility can never be perfect, but by thinking inclusively from planning, through prototyping to production, you can cast a much wider net. That means more and happier users at very little if any more effort.
If you like, inclusive design is the means and accessibility is the end — it’s just that you get a lot more than just accessibility along the way.
Conclusion
That’s inclusive design. Or at least, that’s a definition for a thing I think is a good idea which I identify as inclusive design. I’ll leave you with a few tips.
Involve code early
Web interfaces are made of code. If you’re not working with code, you’re not working on the interface. That’s not to say there’s anything wrong with sketching or paper prototyping  — in fact, I recommend paper prototyping in my book on inclusive design. Just work with code as soon as you can, and think about code even before that. Maintain a pattern library of coded solutions and omit any solutions that don’t adhere to basic accessibility guidelines.
Respect conventions
Your content should be fresh, inventive, radical. Your interface shouldn’t. Adopt accepted conventions in the appearance, placement and coding of interface elements. Users aren’t there to experience interface design; they’re there to use an interface. In other words: stop showing off (unless, of course, the brief is to experiment with new paradigms in interface design, for an audience of interface design researchers).
Don’t be exact
“Perfection is the enemy of good”. But the pursuit of perfection isn’t just to be avoided because nothing ever gets finished. Exacting design also makes things inflexible and brittle. If your design depends on elements retaining precise coordinates, they’ll break easily when your users start adjusting font settings or zooming. Choose not to position elements exactly or give them fixed, “magic number” dimensions. Make less decisions in the interface so your users can make more decisions for it.
Enforce simplicity
The virtue of simplicity is difficult to overestimate. The simpler an interface is, the easier it is to use for all kinds of users. Simpler interfaces require less code to make too, so there’s an obvious performance advantage. There are many design decisions that require user research, but keeping things simple is always the right thing to do. Not simplified or simple-seeming or simplistic, but simple. 
Do a little and do it well, for as many people as you can.",2016,Heydon Pickering,heydonpickering,2016-12-07T00:00:00+00:00,https://24ways.org/2016/what-the-heck-is-inclusive-design/,process
308,How to Make a Chrome Extension to Delight (or Troll) Your Friends,"If you’re like me, you grew up drawing mustaches on celebrities. Every photograph was subject to your doodling wrath, and your brilliance was taken to a whole new level with computer programs like Microsoft Paint. The advent of digital cameras meant that no one was safe from your handiwork, especially not your friends. And when you finally got your hands on Photoshop, you spent hours maniacally giggling at your artistic genius. 
But today is different. You’re a serious adult with important things to do and a reputation to uphold. You keep up with modern web techniques and trends, and have little time for fun other than a random Giphy on Slack… right? 
Nope. 
If there’s one thing 2016 has taught me, it’s that we—the self-serious, world-changing tech movers and shakers of the universe—haven’t changed one bit from our younger, more delightable selves.
How do I know? This year I created a Chrome extension called Tabby Cat and watched hundreds of thousands of people ditch productivity for randomly generated cats. Tabby Cat replaces your new tab page with an SVG cat featuring a silly name like “Stinky Dinosaur” or “Tiny Potato”. Over time, the cats collect goodies that vary in absurdity from fishbones to lawn flamingos to Raybans. Kids and adults alike use this extension, and analytics show the majority of use happens Monday through Friday from 9-5. The popularity of Tabby Cat has convinced me there’s still plenty of room in our big, grown-up hearts for fun.


Today, we’re going to combine the formula behind Tabby Cat with your intrinsic desire to delight (or troll) your friends, and create a web app that generates your friends with random objects and environments of your choosing. You can publish it as a Chrome extension to replace your new tab, or simply host it as a website and point to it with the New Tab Redirect extension. 
Here’s a sneak peek at my final result featuring my partner, my cat, and I in cheerfully weird accessories. Your result will look however you want it to.

Along the way, we’ll cover how to build a Chrome extension that replaces the new tab page, and explore ways to program randomness into your work to create something truly delightful. 
What you’ll need

Adobe Illustrator (or a similar illustration program to export PNG)
Some images of your friends
A text editor

Note: This can be as simple or as complex as you want it to be. Most of the application is pre-built so you can focus on kicking back and getting in touch with your creative side. If you want to dive in deeper, you’ll find ways to do it.
Getting started

Download a local copy of the boilerplate for today’s tutorial here, and open it in a text editor. Inside, you’ll find a simple web app that you can run in Chrome. 
Open index.html in Chrome. You should see a grey page that says “Noname”.
Open template.pdf in Adobe Illustrator or a similar program that can export PNG. The file contains an artboard measuring 800px x 800px, with a dotted blue outline of a face. This is your template.

Note: We’re using Google Chrome to build and preview this application because the end-result is a Chrome extension. This means that the application isn’t totally cross-browser compatible, but that’s okay.
Step 1: Gather your friends
The first thing to do is choose who your muses are. Since the holidays are upon us, I’d suggest finding inspiration in your family.
Create your artwork
For each person, find an image where their face is pointed as forward as possible. Place the image onto the Artwork layer of the Illustrator file, and line up their face with the template. Then, rename the artboard something descriptive like face_bob. Here’s my crew:
As you can see, my use of the word “family” extends to cats. There’s no judgement here.
Notice that some of my photos don’t completely fill the artboard–that’s fine. The images will be clipped into ovals when they’re rendered in the application.
Now, export your images by following these steps:

Turn the Template layer off and export the images as PNGs. 
In the Export dialog, tick the “Use Artboards” checkbox and enter the range with your faces. 
Export at 72ppi to keep things running fast. 
Save your images into the images/ folder in your project.

Add your images to config.js
Open scripts/config.js. This is where you configure your extension. 
Add key value pairs to the faces object. The key should be the person’s name, and the value should be the filepath to the image.
faces: {
    leslie: 'images/face_leslie.png',
    kyle: 'images/face_kyle.png',
    beep: 'images/face_beep.png'
}
The application will choose one of these options at random each time you open a new tab. This pattern is used for everything in the config file. You give the application groups of choices, and it chooses one at random each time it loads. The only thing that’s special about the faces object is that person’s name will also be displayed when their face is chosen.
Now, when you refresh the project in Chrome, you should see one of your friends along with their name, like this:

Congrats, you’re off and running!
Step 2: Add adjectives
Now that you’ve loaded your friends into the application, it’s time to call them names. This step definitely yields the most laughs for the least amount of effort.
Add a list of adjectives into the prefixes array in config.js. To get the words flowing, I took inspiration from ways I might describe some of my relatives during a holiday gathering…
prefixes: [
    'Loving',
    'Drunk',
    'Chatty',
    'Merry',
    'Creepy',
    'Introspective',
    'Cheerful',
    'Awkward',
    'Unrelatable',
    'Hungry',
    ...
]
When you refresh Chrome, you should see one of these words prefixed before your friend’s name. Voila!

Step 3: Choose your color palette
Real talk: I’m bad at choosing color palettes, so I have a trick up my sleeve that I want to share with you. If you’ve been blessed with the gift of color aptitude, skip ahead.
How to choose colors
To create a color palette, I start by going to a Coolors.co, and I hit the spacebar until I find a palette that I like. We need a wide gamut of hues for our palette, so lock down colors you like and keep hitting the spacebar until you find a nice, full range. You can use as many or as few colors as you like.
Copy these colors into your swatches in Adobe Illustrator. They’ll be the base for any illustrations you create later.
Now you need a set of background colors. Here’s my trick to making these consistent with your illustration palette without completely blending in. Use the “Adjust Palette” tool in Coolors to dial up the brightness a few notches, and the saturation down just a tad to remove any neon effect. These will be your background colors.

Add your background colors to config.js
Copy your hex codes into the bgColors array in config.js.
bgColors: [
    '#FFDD77',
    '#FF8E72',
    '#ED5E84',
    '#4CE0B3',
    '#9893DA',
    ...
]
Now when you go back to Chrome and refresh the page, you’ll see your new palette!

Step 4: Accessorize
This is the fun part. We’re going to illustrate objects, accessories, lizards—whatever you want—and layer them on top of your friends.
Your objects will be categorized into groups, and one option from each group will be randomly chosen each time you load the page. Think of a group like “hats” or “glasses”. This will allow combinations of accessories to show at once, without showing two of the same type on the same person.
Create a group of accessories
To get started, open up Illustrator and create a new artboard out of the template. Think of a group of objects that you can riff on. I found hats to be a good place to start. If you don’t feel like illustrating, you can use cut-out images instead.

Next, follow the same steps as you did when you exported the faces. Here they are again:

Turn the Template layer off and export the images as PNGs. 
In the Export dialog, tick the “Use Artboards” checkbox and enter the range with your hats. 
Export at 72ppi to keep things running fast. 
Save your images into the images/ folder in your project.

Add your accessories to config.js
In config.js, add a new key to the customProps object that describes the group of accessories that you just created. Its value should be an array of the filepaths to your images. This is my hats array:
customProps: {
    hats: [     
        'images/hat_crown.png',
        'images/hat_santa.png',
        'images/hat_tophat.png',
        'images/hat_antlers.png'
    ]
}
Refresh Chrome and behold, accessories!

Create as many more accessories as you want
Repeat the steps above to create as many groups of accessories as you want. I went on to make glasses and hairstyles, so my final illustrator file looks like this:

The last step is adding your new groups to the config object. List your groups in the order that you want them to be stacked in the DOM. My final output will be hair, then hats, then glasses:
customProps: {
    hair: [     
        'images/hair_bowl.png',
        'images/hair_bob.png'
    ],  
    hats: [     
        'images/hat_crown.png',
        'images/hat_santa.png',
        'images/hat_tophat.png',
        'images/hat_antlers.png'
    ],
    glasses: [
        'images/glasses_aviators.png',
        'images/glasses_monacle.png'
    ]
}
And, there you have it! Randomly generated friends with random accessories. 

Feel free to go much crazier than I did. I considered adding a whole group of animals in celebration of the new season of Planet Earth, or even adding Sir David Attenborough himself, or doing a bit of role reversal and featuring the animals with little safari hats! But I digress…
Step 5: Publish it
It’s time to put this in your new tabs! You have two options:

Publish it as a Chrome extension in the Chrome Web Store.
Host it as a website and point to it with the New Tab Redirect extension.

Today, we’re going to cover Option #1 because I want to show you how to make the simplest Chrome extension possible. However, I recommend Option #2 if you want to keep your project private. Every Chrome extension that you publish is made publicly available, so unless your friends want their faces published to an extension that anyone can use, I’d suggest sticking to Option #2.
How to make a simple Chrome extension to replace the new tab page
All you need to do to make your project into a Chrome extension is add a manifest.json file to the root of your project with the following contents. There are plenty of other properties that you can add to your manifest file, but these are the only ones that are required for a new tab replacement:
{
    ""manifest_version"": 2,
    ""name"": ""Your extension name"",
    ""version"": ""1.0"",
    ""chrome_url_overrides"" : {
        ""newtab"": ""index.html""
    }
}
To test your extension, you’ll need to run it in Developer Mode. Here’s how to do that:

Go to the Extensions page in Chrome by navigating to chrome://extensions/.
Tick the checkbox in the upper-right corner labelled “Developer Mode”.
Click “Load unpacked extension…” and select this project.
If everything is running smoothly, you should see your project when you open a new tab. If there are any errors, they should appear in a yellow box on the Extensions page.

Voila! Like I said, this is a very light example of a Chrome extension, but Google has tons of great documentation on how to take things further. Check it out and see what inspires you.
Share the love
Now that you know how to make a new tab extension, go forth and create! But wield your power responsibly. New tabs are opened so often that they’ve become a part of everyday life–just consider how many tabs you opened today. Some people prefer to-do lists in their tabs, and others prefer cats. 
At the end of the day, let’s make something that makes us happy. Cheers!",2016,Leslie Zacharkow,lesliezacharkow,2016-12-08T00:00:00+00:00,https://24ways.org/2016/how-to-make-a-chrome-extension/,code
307,Get the Balance Right: Responsive Display Text,"Last year in 24 ways I urged you to Get Expressive with Your Typography. I made the case for grabbing your readers’ attention by setting text at display sizes, that is to say big. You should consider very large text in the same way you might a hero image: a picture that creates an atmosphere and anchors your layout.
When setting text to be read, it is best practice to choose body and subheading sizes from a pre-defined scale appropriate to the viewport dimensions. We set those sizes using rems, locking the text sizes together so they all scale according to the page default and your reader’s preferences.  You can take the same approach with display text by choosing larger sizes from the same scale.
However, display text, as defined by its purpose and relative size, is text to be seen first, and read second. In other words a picture of text. When it comes to pictures, you are likely to scale all scene-setting imagery - cover photos, hero images, and so on - relative to the viewport. Take the same approach with display text: lock the size and shape of the text to the screen or browser window.
Introducing viewport units
With CSS3 came a new set of units which are locked to the viewport. You can use these viewport units wherever you might otherwise use any other unit of length such as pixels, ems or percentage. There are four viewport units, and in each case a value of 1 is equal to 1% of either the viewport width or height as reported in reference1 pixels:

vw - viewport width,
vh - viewport height,
vmin - viewport height or width, whichever is smaller
vmax - viewport height or width, whichever is larger

In one fell swoop you can set the size of a display heading to be proportional to the screen or browser width, rather than choosing from a scale in a series of media queries. The following makes the heading font size 13% of the viewport width:
h1 {
    font-size: 13 vw;
}
So for a selection of widths, the rendered font size would be:
Rendered font size (px)
Viewport width
13 vw
320
42
768
100
1024
133
1280
166
1920
250

A problem with using vw in this manner is the difference in text block proportions between portrait and landscape devices. Because the font size is based on the viewport width, the text on a landscape display is far bigger than when rendered on the same device held in a portrait orientation. 
Landscape text is much bigger than portrait text when using vw units.
The proportions of the display text relative to the screen are so dissimilar that each orientation has its own different character, losing the inconsistency and considered design you would want when designing to make an impression.
However if the text was the same size in both orientations, the visual effect would be much more consistent. This where vmin comes into its own. Set the font size using vmin and the size is now set as a proportion of the smallest side of the viewport, giving you a far more consistent rendering.
h1 {
    font-size: 13vmin;
}
Landscape text is consistent with portrait text when using vmin units.
Comparing vw and vmin renderings for various common screen dimensions, you can see how using vmin keeps the text size down to a usable magnitude:
Rendered font size (px)
Viewport
13 vw
13 vmin
320 × 480
42
42
414 × 736
54
54
768 × 1024
100
100
1024 × 768
133
100
1280 × 720
166
94
1366 × 768
178
100
1440 × 900
187
117
1680 × 1050
218
137
1920 × 1080
250
140
2560 × 1440
333
187

Hybrid font sizing
Using vertical media queries to set text in direct proportion to screen dimensions works well when sizing display text. In can be less desirable when sizing supporting text such as sub-headings, which you may not want to scale upwards at the same rate as the display text. For example, we can size a subheading using vmin so that it starts at 16 px on smaller screens and scales up in the same way as the main heading:
h1 {
    font-size: 13vmin;
}
h2 {
    font-size: 5vmin;
}
Using vmin alone for supporting text can scale it too quickly
The balance of display text to supporting text on the phone works well, but the subheading text on the tablet, even though it has been increased in line with the main heading, is starting to feel disproportionately large and a little clumsy. This problem becomes magnified on even bigger screens.
A solution to this is use a hybrid method of sizing text2. We can use the CSS calc() function to calculate a font size simultaneously based on both rems and viewport units. For example:
h2 {
    font-size: calc(0.5rem + 2.5vmin);
}
For a 320 px wide screen, the font size will be 16 px, calculated as follows:
(0.5 × 16) + (320 × 0.025) = 8 + 8 = 16px
For a 768 px wide screen, the font size will be 27 px:
(0.5 × 16) + (768 × 0.025) = 8 + 19 = 27px
This results in a more balanced subheading that doesn’t take emphasis away from the main heading:

To give you an idea of the effect of using a hybrid approach, here’s a side-by-side comparison of hybrid and viewport text sizing:
table.ex--scale{width:100%;overflow: hidden;} table.ex--scale td{vertical-align:baseline;text-align:center;padding:0} tr.ex--scale-key{color:#666} tr.ex--scale-key td{font-size:.875rem;padding:0 0.125em} .ex--scale-2 tr.ex--scale-size{color:#ccc} tr.ex--scale-size td{font-size:1em;line-height:.34em;padding-bottom:.5rem} td.ex--scale-step{color:#000} td.ex--scale-hilite{color:red} .ex--scale-3 tr.ex--scale-size td{line-height:.9em}

top: calc() hybrid method; bottom: vmin only
16
20
27
32
35
40
44
16
24
38
48
54
64
72
320
480
768
960
1080
1280
1440

Over this festive period, try experiment with the proportion of rem and vmin in your hybrid calculation to see what feels best for your particular setting.




A reference pixel is based on the logical resolution of a device which takes into account double density screens such as Retina displays. ↩︎


For even more sophisticated uses of hybrid text sizing see the work of Mike Riethmuller. ↩︎",2016,Richard Rutter,richardrutter,2016-12-09T00:00:00+00:00,https://24ways.org/2016/responsive-display-text/,code
292,Watch Your Language!,"I’m bilingual. My first language is French. I learned English in my early 20s. Learning a new language later in life meant that I was able to observe my thought processes changing over time. It made me realize that some concepts can’t be expressed in some languages, while other languages express these concepts with ease.
It also helped me understand the way we label languages. English: business. French: romance. Here’s an example of how words, or the absence thereof, can affect the way we think:
In French we love everything. There’s no straightforward way to say we like something, so we just end up loving everything. I love my sisters, I love broccoli, I love programming, I love my partner, I love doing laundry (this is a lie), I love my mom (this is not a lie). I love, I love, I love. It’s no wonder French is considered romantic. When I first learned English I used the word love rather than like because I hadn’t grasped the difference. Needless to say, I’ve scared away plenty of first dates!
Learning another language made me realize the limitations of my native language and revealed concepts I didn’t know existed. Without the nuances a given language provides, we fail to express what we really think. The absence of words in our vocabulary gets in the way of effectively communicating and considering ideas.
When I lived in Montréal, most people in my circle spoke both French and English. I could switch between them when I could more easily express an idea in one language or the other. I liked (or should I say loved?) those conversations. They were meaningful. They were efficient.

I’m quadrilingual. I code in Ruby, HTML/CSS, JavaScript, Python. In the past couple of years I have been lucky enough to write code in these languages at a massive scale. In learning Ruby, much like learning English, I discovered the strengths and limitations of not only the languages I knew but the language I was learning. It taught me to choose the right tool for the job.
When I started working at Shopify, making a change to a view involved copy/pasting HTML and ERB from one view to another. The CSS was roughly structured into modules, but those modules were not responsive to different screen sizes. Our HTML was complete mayhem, and we didn’t consider accessibility. All this made editing views a laborious process.
Grep. Replace all. Test. Ship it. Repeat.
This wasn’t sustainable at Shopify’s scale, so the newly-formed front end team was given two missions:

Make the app responsive (AKA Let’s Make This Thing Responsive ASAP)
Make the view layer scalable and maintainable (AKA Let’s Build a Pattern Library… in Ruby)

Let’s make this thing responsive ASAP
The year was 2015. The Shopify admin wasn’t mobile friendly. Our browser support was set to IE10. We had the wind in our sails. We wanted to achieve complete responsiveness in the shortest amount of time. Our answer: container queries.
It seemed like the obvious decision at the time. We would be able to set rules for each component in isolation and the component would know how to lay itself out on the page regardless of where it was rendered. It would save us a ton of development time since we wouldn’t need to change our markup, it would scale well, and we would achieve complete component autonomy by not having to worry about page layout. By siloing our components, we were going to unlock the ultimate goal of componentization, cutting the tie to external dependencies. We were cool.
Writing the JavaScript handling container queries was my first contribution to Shopify. It was a satisfying project to work on. We could drop our components in anywhere and they would magically look good. It took us less than a couple weeks to push this to production and make our app mostly responsive.
But with time, it became increasingly obvious that this was not as performant as we had hoped. It wasn’t performant at all. Components would jarringly jump around the page before settling in on first paint.
It was only when we started using the flex-wrap: wrap CSS property to build new components that we realized we were not using the right language for the job. So we swapped out JavaScript container queries for CSS flex-wrapping. Even though flex wasn’t yet as powerful as we wanted it to be, it was still a good compromise. Our components stayed independent of the window size but took much less time to render. Best of all: they used CSS instead of relying on JavaScript for layout.
In other words: we were using the wrong language to express our layout to the browser, when another language could do it much more simply and elegantly.
Let’s build a pattern library… in Ruby
In order to make our view layer maintainable, we chose to build a comprehensive library of helpers. This library would generate our markup from a single source of truth, allowing us to make changes system-wide, in one place. No. More. Grepping.
When I joined Shopify it was a Rails shop freshly wounded by a JavaScript framework (See: Batman.js). JavaScript was like Voldemort, the language that could not be named. Because of this baggage, the only way for us to build a pattern library that would get buyin from our developers was to use Rails view helpers. And for many reasons using Ruby was the right choice for us. The time spent ramping developers up on the new UI Components would be negligible since the Ruby API felt familiar. The transition would be simple since we didn’t have to introduce any new technology to the stack. The components would be fast since they would be rendered on the server. We had a plan.
We put in place a set of Rails tools to make it easy to build components, then wrote a bunch of sweet, sweet components using our shiny new tools. To document our design, content and front end patterns we put together an interactive styleguide to demonstrate how every component works. Our research and development department loved it (and still do)! We continue to roll out new components, and generally the project has been successful, though it has had its drawbacks.
Since the Shopify admin is mostly made up of a huge number of forms, most of the content is static. For this reason, using server-rendered components didn’t seem like a problem at the time. With new app features increasing the amount of DOM manipulation needed on the client side, our early design decisions mean making requests to the server for each re-paint. This isn’t going to cut it.
I don’t know the end of this story, because we haven’t written it yet. We’ve been exploring alternatives to our current system to facilitate the rendering of our components on the client, including React, Vue.js, and Web Components, but we haven’t determined the winner yet. Only time (and data gathering) will tell.
Ruby is great but it doesn’t speak the browser’s language efficiently. It was not the right language for the job.

Learning a new spoken language has had an impact on how I write code. It has taught me that you don’t know what you don’t know until you have the language to express it. Understanding the strengths and limitations of any programming language is fundamental to making good design decisions. At the end of the day, you make the best choices with the information you have. But if you still feel like you’re unable to express your thoughts to the fullest with what you know, it might be time to learn a new language.",2016,Annie-Claude Côté,annieclaudecote,2016-12-10T00:00:00+00:00,https://24ways.org/2016/watch-your-language/,code
298,First Steps in VR,"The web is all around us. As web folk, it is our responsibility to consider the impact our work can have. Part of this includes thinking about the future; the web changes lives and if we are building the web then we are the ones making decisions that affect people in every corner of the world. I find myself often torn between wanting to make the right decisions, and just wanting to have fun. To fiddle and play. We all know how important it is to sometimes just try ideas, whether they will amount to much or not. 
I think of these two mindsets as production and prototyping, though of course there are lots of overlap and phases in between. I mention this because virtual reality is currently seen as a toy for rich people, and in some ways at the moment it is. But with WebVR we are able to create interesting experiences with a relatively low entry point. I want us to have open minds, play around with things, and then see how we can use the tools we have at our disposal to make things that will help people.
Every year we see articles saying it will be the “year of virtual reality”, that was especially prevalent this year. 2016 has been a year of progress, VR isn’t quite mainstream but with efforts like Playstation VR and Google Cardboard, we are definitely seeing much more of it. This year also saw the consumer editions of the Oculus Rift and HTC Vive. So it does seem to be a good time for an overview of how to get involved with creating virtual reality on the web.
WebVR is an API for connecting to devices and retrieving continuous data such as the position and orientation. Unlike the Web Audio API and some other APIs, WebVR does not feel like a framework. You use it however you want, taking the data and using it as you wish. To make it easier, there are plenty of resources such as Three.js, A-Frame and ReactVR that help to make the heavy lifting a bit easier.
Getting Started with A-Frame
I like taking the opportunity to learn new things whenever I can. So while planning this article I thought that instead of trying to teach WebGL or even Three.js in a way that is approachable for all, I would create my first project using A-Frame and write about that. This is not a tutorial as such, I just want to show how to go about getting involved with VR. The beauty of A-Frame is that it is very similar to web components, you can just write HTML to build worlds that will automatically work on all the different types of devices. It uses WebGL and WebVR but in such a way that it quite drastically reduces the learning curve. That’s not to say you can’t build complex things, you have complete access to write JavaScript and shaders.
I’m lazy. Whenever I learn a new language or framework I have found that the best way, personally, for me to learn is to have a project and to copy the starting code from someone else. A project lets you have a good idea of what you want to produce and it means you can ignore a lot of the irrelevant documentation, focussing purely on what you need. That reduces the stress of figuring things out. Copying code also makes it easier, because you know your boilerplate code is working. There’s nothing worse than getting stuck before anything actually works the first time. So I tinker. I take code and I modify it, I play around. It’s fun.
For this project I wanted to keep things as simple as possible, so I can easily explain it without the classic “draw a circle then draw an owl”. I wrote a list of requirements, with some stretch goals that you can give a try yourself if you fancy:

Must work on Google Cardboard at a minimum, because of price
Therefore, it must not rely on having a controller
Auto-moving around a maze would be a good example
Move in direction you look
Stretch goal: Scoring, time until you hit a wall or get stuck in maze
Stretch goal: Levels, so the map doesn’t need to be random
Stretch goal: Snow!

I decided to  base this project on an example, Platforms, by Don McCurdy who wrote the really useful aframe-extras. Platforms has random 3D blocks that you can jump onto, going up into the sky. So I took his code and reduced it so that the blocks are randomly spread on the ground. 
<!DOCTYPE html>
<html>
<head>
    <meta charset=""utf-8"">
    <meta name=""viewport"" content=""width=device-width"">
    <title>24 ways</title>
    <script src=""https://aframe.io/releases/0.3.2/aframe.js""></script>
    <script src=""//cdn.rawgit.com/donmccurdy/aframe-extras/v2.6.1/dist/aframe-extras.min.js""></script>
</head>
<body>
<a-scene>
    <a-entity id=""player""
              camera
              universal-controls
              kinematic-body
              position=""0 1.8 0"">
    </a-entity>

    <a-entity id=""walls""></a-entity>

    <a-grid id=""ground"" static-body></a-grid>

    <a-sky id=""sky"" color=""#AADDF0""></a-sky>

    <!-- Lighting -->
    <a-light type=""ambient"" color=""#ccc""></a-light>
</a-scene>
<script>
    document.querySelector('a-scene').addEventListener('render-target-loaded', function () {
        var MAP_SIZE = 10,
                PLATFORM_SIZE = 5,
                NUM_PLATFORMS = 50;
        var platformsEl = document.querySelector('#walls');
        var v, box;
        for (var i = 0;  i < NUM_PLATFORMS; i++) {
            // y: 0 is ground
            v = {
                x: (Math.floor(Math.random() * MAP_SIZE) - PLATFORM_SIZE) * PLATFORM_SIZE,
                y: PLATFORM_SIZE / 2,
                z: (Math.floor(Math.random() * MAP_SIZE) - PLATFORM_SIZE) * PLATFORM_SIZE
            };
            box = document.createElement('a-box');
            platformsEl.appendChild(box);
            box.setAttribute('color', '#39BB82');
            box.setAttribute('width', PLATFORM_SIZE);
            box.setAttribute('height', PLATFORM_SIZE);
            box.setAttribute('depth', PLATFORM_SIZE);
            box.setAttribute('position', v.x + ' ' + v.y + ' ' + v.z);
            box.setAttribute('static-body', '');
        }
        console.info('Platforms loaded.');
    });
</script>
</body>
</html>
As you can see, this is very readable. Especially if you ignore the JavaScript that is used to create the maze. A-Frame (with A-Frame Extras) gives you a lot of power with relatively little to learn. We start with an <a-scene> which is the container for everything that is going to show up on the screen. There are a few <a-entity> which can be compared to <div> as they are essentially non-semantic containers, able to be used for any purpose. The attributes are used to define functionality, for example the camera attribute sets the entity to function as a camera and kinematic-body makes it collide instead of go through objects. Attributes are also used to set position and sizes, often using JavaScript to dynamically define them.
Styling
Now we’ve got the HTML written, we need to style it. To do this we add A-Frame compatible attributes such as color and material. I recommend playing around, you can get some quite impressive effects fairly easily. Originally I wanted a light snowy maze but it ended up being dark and foggy, as I really liked the feeling it gave.
Note, you will probably need a server running for images to work. You can do this by running python -m ""SimpleHTTPServer"" in the folder where the code is, then go to localhost:8000 in browser.
Textures
Unless you are going for a cartoony style, you probably want to find some textures. I found some on textures.com, one image worked well for the walls and the other for the floor.
<a-assets>
    <img id=""texture-floor"" src=""floor.jpg"">
    <img id=""texture-wall"" src=""wall.jpg"">
</a-assets>
The <a-assets> is used to define (as well as preload and cache) all assets, including images, audio and video. As you can see, images in the Asset Management System just use normal img tags. The ids are important here as we can use them later for using the textures. 
To apply a texture to an object, you create a material. For a simple material where it just shows the image, you set the src to the id selector of the image.
Replace: 
<a-grid id=""ground"" static-body></a-grid>
With:
<a-grid id=""ground"" static-body material=""src: #texture-floor""></a-grid>
This will automatically make the image repeat over the entire floor, in my case filling it with bricks. The walls are pretty much identical, with the slight exception that it is set in JavaScript as they are dynamically defined.
box.setAttribute('material', 'src: #texture-wall');
That’s it for the textures, for now at least. These will not look completely realistic, as the light will bump off the rectangular wall rather than texture itself. This can be improved by using maps, textures that are used to modify the shape and physical properties of the object. 
Lighting
The next part of styling is lighting. By using fog and different types of lighting, we are able to add atmospheric details to the game to make it feel that bit more realistic and polished.
There are lots of types of light in A-Frame (most coming from Three.js). You can add a light either by using the <a-light> entity or by attaching a light attribute to any other entity. If there are no lights defined then A-Frame adds some by default so that the scene is always lit.
To start with I wanted to light up the scene with a general light, type=""ambient"", so that the whole game felt slightly dark. I chose to set the light to a reddish colour #92455E. After playing around with intensity I chose 0.4, it added enough light to get the feeling I wanted without it being overly red. I also added a blue skybox (<a-sky>), as it looked a bit odd with a white sky.
<a-light type=""ambient"" color=""#92455E"" intensity=""0.4""></a-light>
<a-sky id=""sky"" color=""#0000ff""></a-sky>
I felt that the maze looked good with a red tinge but it was a bit flat, everything was the same colour and it was a bit dark. So I added a light within the #player entity, this could have been as an attribute but I set it as a child a-light instead. By using type=""point"" with a high intensity and low distance, it showed close walls as being lighter. It also added a sort-of object to the player, it isn’t a walking human or anything but by moving light where the player is it feels a bit more physical.
<a-light color=""#fff"" distance=""5"" intensity=""0.7"" type=""point""></a-light>

By this point it was starting to look decent, so I wanted to add the fog to really give some personality and depth to the maze. To do this I added the fog attribute to the <a-scene> with type=exponential so it looks thicker the further away it is and a mid intensity, so you feel a bit lost but can still see.

I was very happy with this result. It took a lot of playing around with colours and values, which is fun in itself. I highly recommend you take the code (or write your own) and play around with the numbers.
Movement
One of the reasons I decided to use aframe-extras is that it has a few different camera controls built in. As you saw earlier, I am using the universal-controls which gives WASD (keyboard) controls by default. I wanted to make it automatically move in the direction that you’re looking, but I wasn’t quite sure how without rewriting the controls. So I asked Don McCurdy for advice and he very nicely gave me a small snippet of code to get it working.
AFRAME.registerComponent('automove-controls', {
    init: function () {
        this.speed = 0.1;
        this.isMoving = true;
        this.velocityDelta = new THREE.Vector3();
    },
    isVelocityActive: function () {
        return this.isMoving;
    },
    getVelocityDelta: function () {
        this.velocityDelta.z = this.isMoving ? -speed : 0;
        return this.velocityDelta.clone();
    }
});
Replace:
universal-controls
With:
universal-controls=""movementControls: automove, gamepad, keyboard""
This works by creating a component automove-controls that adds auto-move to the player without overriding movement completely. It doesn’t even touch direction, it just checks if isMoving is true then moves the player by the set speed. Components can be creating for adding all kinds of functionality with relative ease. It makes it very powerful for people of all difficulty levels.
Building a map
Currently the maze is created randomly, which is great but means there will often be walls that overlap or the player gets trapped with nowhere to go. So to solve this, I decided to use a map editor (Tiled) so that we can create the mazes ourselves. This is a great start towards one of the stretch goals, levels.
I made the maze in Tiled by finding a random tileset online (we don’t need to actually show the images), I used one tile for the wall and another for the player. Then I exported as a JavaScript file and modified it in my text editor to get rid of everything I didn’t need. I made it so 0 is the path, 1 is the wall and 2 is the player. I then added the script to the HTML, as a separate file so it’s easy to update in the future. 
var map =
{
 ""data"":[1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 0, 0, 0, 0, 0, 0, 1, 0, 1, 1, 0, 1, 1, 0, 1, 1, 1, 0, 1, 1, 0, 1, 0, 0, 0, 0, 0, 0, 1, 1, 0, 1, 0, 1, 0, 1, 0, 0, 1, 1, 0, 0, 0, 1, 0, 1, 1, 0, 1, 1, 0, 1, 0, 0, 0, 0, 1, 1, 1, 1, 0, 1, 1, 1, 1, 0, 0, 0, 1, 1, 0, 0, 1, 0, 0, 0, 1, 2, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1, 1],
 ""height"":10,
 ""width"":10
}

As you can see, this gives a simple 10x10 maze with some dead ends. The player starts in the bottom right corner (my choice, could be anywhere). I rewrote the random platforms code (from Don’s example) to instead loop over the map data and place walls where it is 1 and position the player where data is 2. I set the position so that the origin of the map would be 0,1.5,0. The y axis is in this case the height (ground being 0), but if a wall is positioned at 0 by its centre then some of it is underground. So the y needed to be the height divided by 2.
document.querySelector('a-scene').addEventListener('render-target-loaded', function () {
    var WALL_SIZE = 5,
        WALL_HEIGHT = 3;
    var el = document.querySelector('#walls');
    var wall;

    for (var x = 0; x < map.height; x++)  {
        for (var y = 0; y < map.width; y++) {

            var i = y*map.width + x;
            var position = (x-map.width/2)*WALL_SIZE + ' ' + 1.5 + ' ' + (y-map.height/2)*WALL_SIZE;
            if (map.data[i] === 1) {
                // Create wall
                wall = document.createElement('a-box');
                el.appendChild(wall);
                wall.setAttribute('color', '#fff');
                wall.setAttribute('material', 'src: #texture-wall;');
                wall.setAttribute('width', WALL_SIZE);
                wall.setAttribute('height', WALL_HEIGHT);
                wall.setAttribute('depth', WALL_SIZE);
                wall.setAttribute('position', position);
                wall.setAttribute('static-body', ');
            }

            if (map.data[i] === 2)  {
                // Set player position
                document.querySelector('#player').setAttribute('position', position);
            }

        }
    }
    console.info('Walls added.');
});

With this added, it makes it nice and easy to change around the map as well as to add new features. Perhaps you want monsters or objects. Just set the number in the map data and add an if statement to the loop. In the future you could add layers, so multiple things can be in the same position. Or perhaps even make the maze go up the y axis too, with ramps or staircases. There’s a lot you can do with relative ease. As you can see, A-Frame really does reduce the learning curve of 3D and VR on the web.
It’s Not All Fun And Games
A lot of examples of virtual reality are games, including this one. So it is understandable to think that VR is for gaming, but actually that’s just a tiny subset. There are all sorts of applications for VR, including story telling, data visualisation and even meditation.
There have been a number of cases where it has been shown virtual reality can help as a tool for therapies:

Oxford study finds virtual reality can help treat severe paranoia
Virtual Reality Therapy for Phobias at the Duke Faculty Practice
Bravemind: Virtual Reality Exposure Therapy at the University of Southern California

These are just a few examples of where virtual reality is being used around the world to help people feel better and get through some very tough times. There have also been examples of it being used for simulating war zones or medical situations, both as a teaching and journalism tool.
Wrapping Up
Ten years ago, on this very site, Cameron Moll wrote an article explaining the mobile web. He explained how mobile phones with data plans were becoming increasingly common, that WAP 2.0 included the XHTML Mobile Profile meaning it would be familiar with web folk. “The mobile web is rapidly becoming an XHTML environment, and thus you and I can apply our existing “desktop web” skills to understand how to develop content for it.”
We can look at that and laugh a little, we have come a very long way in the last decade. Even people in developing countries with very little money have mobile phones with access to a web that is far more capable than the “desktop web” Cameron was referring to.
So while I am not saying virtual reality is going to change the world or replace our phones, who knows! We can use our skills as web folk to dabble, we don’t need to learn any new languages. If on the 2026 edition of 24 ways, somebody references this article and looks at how far we have come… well, let’s hope we have used our skills well and made the world just that little bit better. And if VR is a fad? Well it’s fun… have a go anyway.",2016,Shane Hudson,shanehudson,2016-12-11T00:00:00+00:00,https://24ways.org/2016/first-steps-in-vr/,code
306,What next for CSS Grid Layout?,"In 2012 I wrote an article for 24 ways detailing a new CSS Specification that had caught my eye, at the time with an implementation only in Internet Explorer. What I didn’t realise at the time was that CSS Grid Layout was to become a theme on which I would base the next four years of research, experimentation, writing and speaking. 
As I write this article in December 2016, we are looking forward to CSS Grid Layout being shipped in Chrome and Firefox. What will ship early next year in those browsers is expanded and improved from the early implementation I explored in 2012. Over the last four years the spec has been developed as part of the CSS Working Group process, and has had input from browser engineers, specification writers and web developers. Use cases have been discussed, and features added.
The CSS Grid Layout specification is now a Candidate Recommendation. This status means the spec is to all intents and purposes, finished. The discussions now happening are on fine implementation details, and not new feature ideas. It makes sense to draw a line under a specification in order that browser vendors can ship complete, interoperable implementations. That approach is good for all of us, it makes development far easier if we know that a browser supports all of the features of a specification, rather than working out which bits are supported. However it doesn’t mean that works stops here, and that new use cases and features can’t be proposed for future levels of Grid Layout. Therefore, in this article I’m going to take a look at some of the things I think grid layout could do in the future. I would love for these thoughts to prompt you to think about how Grid - or any CSS specification - could better suit the use cases you have.
Subgrid - the missing feature of Level 1
The implementation of CSS Grid Layout in Chrome, Firefox and Webkit is comparable and very feature complete. There is however one standout feature that has not been implemented in any browser as yet - subgrid. Once you set the value of the display property to grid, any direct children of that element become grid items. This is similar to the way that flexbox behaves, set display: flex and all direct children become flex items. The behaviour does not apply to children of those items. You can nest grids, just as you can nest flex containers, but the child grids have no relationship to the parent.

Nesting Grids by Rachel Andrew (@rachelandrew) on CodePen.
The subgrid behaviour would enable the grid defined on the parent to be used by the children. I feel this would be most useful when working with a multiple column flexible grid - for example a typical 12 column grid. I could define a grid on a wrapper, then position UI elements on that grid - from the major structural elements of my page down through the child elements to a form where I wanted the field to line up with items above.
The specification contained an initial description of subgrid, with a value of subgrid for grid-template-columns and grid-template-rows, you can read about this in the August 2015 Working Draft. This version of the specification would have meant you could declare a subgrid in one dimension only, and create a different set of tracks in the other.
In an attempt to get some implementation of subgrid, a revised specification was proposed earlier this year. This gives a single subgrid value of the display property. As we now cannot specify a subgrid on rows OR columns this limits us to have a subgrid that works in two dimensions. At this point neither version has been implemented by anyone, and subgrids are marked as “at risk” in the Level 1 Candidate Recommendation. With regard to ‘at-risk’ this is explained as follows:

“‘At-risk’ is a W3C Process term-of-art, and does not necessarily imply that the feature is in danger of being dropped or delayed. It means that the WG believes the feature may have difficulty being interoperably implemented in a timely manner, and marking it as such allows the WG to drop the feature if necessary when transitioning to the Proposed Rec stage, without having to publish a new Candidate Rec without the feature first.” 

If we lose subgrid from Level 1, as it looks likely that we will, this does give us a chance to further discuss and iterate on that feature. My current thoughts are that I’m not completely happy about subgrids being tied to both dimensions and feel that a return to the earlier version, or something like it, would be preferable. 
Further reading about subgrid

My post from 2015 detailing why I feel subgrid is important
My post based on the revised specification
Eric Meyer’s thoughts on subgrid
Write-up of a discussion from Igalia who work on the Blink and Webkit browser implementations

Styling cells, tracks and areas
Having defined a grid with CSS Grid Layout you can place child elements into that grid, however what you can’t do is style the grid tracks or cells. Grid doesn’t even go as far as multiple column layout, which has the column-rule properties.
In order to set a background colour on a grid cell at the moment you would have to add an empty HTML element or insert some generated content as in the below example. I’m using a 1 pixel grid gap to fake lines between grid cells, and empty div elements, and some generated content to colour those cells.

Faked backgrounds and borders by Rachel Andrew (@rachelandrew) on CodePen.
I think it would be a nice addition to Grid Layout to be able to directly add backgrounds and borders to cells, tracks and areas. There is an Issue raised in the CSS WG Drafts repository for Decorative Grid Cell pseudo-elements, if you want to add thoughts to that.
More control over auto placement
If you haven’t explicitly placed the direct children of your grid element they will be laid out according to the grid auto placement rules. You can see in this example how we have created a grid and the items are placing themselves into cells on that grid.

Items auto-place on a defined grid by Rachel Andrew (@rachelandrew) on CodePen.
The auto-placement algorithm is very cool. We can position some items, leaving others to auto-place; we can set items to span more than one track; we can use the grid-auto-flow property with a value of dense to backfill gaps in our grid.

Websafe colors meet CSS Grid (auto-placement demo) by Rachel Andrew (@rachelandrew) on CodePen.
I think however this could be taken further. In this issue posted to my CSS Grid AMA on GitHub, the question is raised as to whether it would be possible to ask grid to place items on the next available line of a certain name. This would allow you to skip tracks in the grid when using auto-placement, an issue that has also been raised by Emil Björklund in this post to the www-style list prior to spec discussion moving to Github. I think there are probably similar issues, if you can think of one add a comment here.
Creating non-rectangular grid areas
A grid area is a collection of grid cells, defined by setting the start and end lines for columns and rows or by creating the area in the value of the grid-template-areas property as shown below. Those areas however must be rectangular - you can’t create an L-shaped or otherwise non-regular shape.

Grid Areas by Rachel Andrew (@rachelandrew) on CodePen.

Perhaps in the future we could define an L-shape or other non-rectangular area into which content could flow, as in the below currently invalid code where a quote is embedded into an L-shaped content area.
.wrapper {
  display: grid;
  grid-template-areas:
      ""sidebar header  header""
      ""sidebar content quote""
      ""sidebar content content"";
}
Flowing content through grid cells or areas
Some uses cases I have seen perhaps are not best solved by grid layout at all, but would involve grid working alongside other CSS specifications. As I detail in this post, there are a class of problems that I believe could be solved with the CSS Regions specification, or a revised version of that spec.
Being able to create a grid layout, then flow content through the areas could be very useful. Jen Simmons presented to the CSS Working Group at the Lisbon meeting a suggestion as to how this might work.
In a post from earlier this year I looked at a collection of ideas from specifications that include Grid, Regions and Exclusions. These working notes from my own explorations might prompt ideas of your own.
Solving the keyboard/layout disconnect
One issue that grid, and flexbox to a lesser extent, raises is that it is very easy to end up with a layout that is disconnected from the underlying markup. This raises problems for people navigating using the keyboard as when tabbing around the document you find yourself jumping to unexpected places. The problem is explained by Léonie Watson with reference to flexbox in Flexbox and the keyboard navigation disconnect.
The grid layout specification currently warns against creating such a disconnect, however I think it will take careful work by web developers in order to prevent this. It’s also not always as straightforward as it seems. In some cases you want the logical order to follow the source, and others it would make more sense to follow the visual. People are thinking about this issue, as you can read in this mailing list discussion.
Bringing your ideas to the future of Grid Layout
When I’m not getting excited about new CSS features, my day job involves working on a software product - the CMS that is serving this very website, Perch. When we launched Perch there were many use cases that we had never thought of, despite having a good idea of what might be needed in a CMS and thinking through lots of use cases. The additional use cases brought to our attention by our customers and potential customers informed the development of the product from launch. The same will be true for Grid Layout.
As a “product” grid has been well thought through by many people. Yet however hard we try there will be use cases we just didn’t think of. You may well have one in mind right now. That’s ok, because as with any CSS specification, once Level One of grid  is complete, work can begin on Level Two. The feature set of Level Two will be informed by the use cases that emerge as people get to grips with what we have now.
This is where you get to contribute to the future of layout on the web. When you hit up against the things you cannot do, don’t just mutter about how the CSS Working Group don’t listen to regular developers and code around the problem. Instead, take a few minutes and write up your use case. Post it to your blog, to Medium, create a CodePen and go to the CSS Working Group GitHub specs repository and post an issue there. Write some pseudo-code, draw a picture, just make sure that the use case is described in enough detail that someone can see what problem you want grid to solve. It may be that - as with any software development - your use case can’t be solved in exactly the way you suggest. However once we have a use case, collected with other use cases, methods of addressing that class of problems can be investigated. 
I opened this article by explaining I’d written about grid layout four years ago, and how we’re only now at a point where we will have Grid Layout available in the majority of browsers. Specification development, and implementation into browsers takes time. This is actually a good thing, as it’s impossible to take back CSS once it is out there and being used by production websites. We want CSS in the wild to be well thought through and that takes time. So don’t feel that because you don’t see your use case added to a spec immediately it has been ignored. Do your future self a favour and write down your frustrations or thoughts, and we can all make sure that the web platform serves the use cases we’re dealing with now and in the future.",2016,Rachel Andrew,rachelandrew,2016-12-12T00:00:00+00:00,https://24ways.org/2016/what-next-for-css-grid-layout/,code
311,Designing Imaginative Style Guides,"(Living) style guides and (atomic) patterns libraries are “all the rage,” as my dear old Nana would’ve said. If articles and conference talks are to be believed, making and using them has become incredibly popular. I think there are plenty of ways we can improve how style guides look and make them better at communicating design information to creatives without it getting in the way of information that technical people need.
Guides to libraries of patterns
Most of my consulting work and a good deal of my creative projects now involve designing style guides. I’ve amassed a huge collection of brand guidelines and identity manuals as well as, more recently, guides to libraries of patterns intended to help designers and developers make digital products and websites.
Two pages from one of my Purposeful style guide packs. Designs © Stuff & Nonsense.
“Style guide” is an umbrella term for several types of design documentation. Sometimes we’re referring to static style or visual identity guides, other times voice and tone. We might mean front-end code guidelines or component/pattern libraries. These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.
OK, that was mean, not everyone’s going to think an unimaginative style guide design is a problem. After all, as long as a style guide contains information people need, how it looks shouldn’t matter, should it?
Inspiring not encyclopaedic
Well here’s the thing. Not everyone needs to take the same information away from a style guide. If you’re looking for markup and styles to code a ‘media’ component, you’re probably going to be the technical type, whereas if you need to understand the balance of sizes across a typographic hierarchy, you’re more likely to be a creative. What you need from a style guide is different.
Sure, some people1 need rules:

“Do this (responsive pattern)” or “don’t do that (auto-playing video.)” 

Those people probably also want facts:

“Use this (hexadecimal value)” and not that inaccessible colour combination.”

Style guides need to do more than list facts and rules. They should demonstrate a design, not just document its parts. The best style guides are inspiring not encyclopaedic. I’ll explain by showing how many style guides currently present information about colour. 
Colours communicate
I’m sure you’ll agree that alongside typography, colour’s one of the most important ingredients in a design. Colour communicates personality, creates mood and is vital to an easily understandable interactive vocabulary. So you’d think that an average style guide would describe all this in any number of imaginative ways. Well, you’d be disappointed, because the most inspiring you’ll find looks like a collection of chips from a paint chart.

Lonely Planet’s Rizzo does a great job of separating its Design Elements from UI Components, and while its ‘Click to copy’ colour values are a thoughtful touch, you’ll struggle to get a feeling for Lonely Planet’s design by looking at their colour chips.
Lonely Planet’s Rizzo style guide.
Lonely Planet approach is a common way to display colour information and it’s one that you’ll also find at Greenpeace, Sky, The Times and on countless more style guides.





Greenpeace, Sky and The Times style guides.
GOV.UK—not a website known for its creative flair—varies this approach by using circles, which I find  strange as circles don’t feature anywhere else in its branding or design. On the plus side though, their designers have provided some context by categorising colours by usage such as text, links, backgrounds and more.
GOV.UK style guide.
Google’s Material Design offers an embarrassment of colours but most helpfully it also advises how to combine its primary and accent colours into usable palettes.
Google’s Material Design.
While the ability to copy colour values from a reference might be all a technical person needs, designers need to understand why particular colours were chosen as well as how to use them. 
Inspiration not documentation
Few style guides offer any explanation and even less by way of inspiring examples. Most are extremely vague when they describe colour:

“Use colour as a presentation element for either decorative purposes or to convey information.”

The Government of Canada’s Web Experience Toolkit states, rather obviously.

“Certain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful.”

Salesforce tell us, without actually mentioning any of those plentiful differences. 
I’m also unsure what makes the Draft U.S. Web Design Standards colours a “distinctly American palette” but it will have to work extremely hard to achieve its goal of communicating “warmth and trustworthiness” now. 
In Canada, “bold and vibrant” colours reflect Alberta’s “diverse landscape.” 
Adding more colours to their palette has made Adobe “rich, dynamic, and multi-dimensional” and at Skype, colours are “bold, colourful (obviously) and confident” although their style guide doesn’t actually provide information on how to use them.
The University of Oxford, on the other hand, is much more helpful by explaining how and why to use their colours:

“The (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.”

OpenTable style guide.
The designers at OpenTable have cleverly considered how to explain the hierarchy of their brand colours by presenting them and their supporting colours in various size chips. It’s also obvious from OpenTable’s design which colours are primary, supporting, accent or neutral without them having to say so.
Art directing style guides
For the style guides I design for my clients, I go beyond simply documenting their colour palette and type styles and describe visually what these mean for them and their brand. I work to find distinctive ways to present colour to better represent the brand and also to inspire designers. 
For example, on a recent project for SunLife, I described their palette of colours and how to use them across a series of art directed pages that reflect the lively personality of the SunLife brand. Information about HEX and RGB values, Sass variables and when to use their colours for branding, interaction and messaging is all there, but in a format that can appeal to both creative and technical people.
SunLife style guide. Designs © Stuff & Nonsense.
Purposeful style guides
If you want to improve how you present colour information in your style guides, there’s plenty you can do.
For a start, you needn’t confine colour information to the palette page in your style guide. Find imaginative ways to display colour across several pages to show it in context with other parts of your design. Here are two CSS gradient filled ‘cover’ pages from my Purposeful style sheets.
Colour impacts other elements too, including typography, so make sure you include colour information on those pages, and vice-versa.
Purposeful. Designs © Stuff & Nonsense.
A visual hierarchy can be easier to understand than labelling colours as ‘primary,’ ‘supporting,’ or ‘accent,’ so find creative ways to present that hierarchy. You might use panels of different sizes or arrange boxes on a modular grid to fill a page with colour.
Don’t limit yourself to rectangular colour chips, use circles or other shapes created using only CSS. If irregular shapes are a part of your brand, fill SVG silhouettes with CSS and then wrap text around them using CSS shapes. 
Purposeful. Designs © Stuff & Nonsense.
Summing up
In many ways I’m as frustrated with style guide design as I am with the general state of design on the web. Style guides and pattern libraries needn’t be dull in order to be functional. In fact, they’re the perfect place for you to try out new ideas and technologies. There’s nowhere better to experiment with new properties like CSS Grid than on your style guide.
The best style guide designs showcase new approaches and possibilities, and don’t simply document the old ones. Be as creative with your style guide designs as you are with any public-facing part of your website.

Purposeful are HTML and CSS style guides templates designed to help you develop creative style guides and pattern libraries for your business or clients. Save time while impressing your clients by using easily customisable HTML and CSS files that have been designed and coded to the highest standards. Twenty pages covering all common style guide components including colour, typography, buttons, form elements, and tables, plus popular pattern library components. Purposeful style guides will be available to buy online in January.




Boring people ↩",2016,Andy Clarke,andyclarke,2016-12-13T00:00:00+00:00,https://24ways.org/2016/designing-imaginative-style-guides/,design
291,Information Literacy Is a Design Problem,"Information literacy, wrote Dr. Carol Kulthau in her 1987 paper “Information Skills for an Information Society,” is “the ability to read and to use information essential for everyday life”—that is, to effectively navigate a world built on “complex masses of information generated by computers and mass media.”
Nearly thirty years later, those “complex masses of information” have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we’re loathe to turn it off (or even down). The amount of information we consume daily is staggering—and yet our ability to fully understand it all remains frustratingly insufficient. 
This should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists—we may not always be responsible for the words themselves—but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived—for better or for worse.
What’s more, the design decisions that we make feed into larger patterns. They don’t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. 
And yet: our models fail us. Fundamentally, we’re not good at parsing information, and that’s troubling. Our experience of an “information society” may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy.
Patterns from words
Let’s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas.
One time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so people wouldn’t skip it based on false hatred.— Eileen Webb (@webmeadow) November 27, 2016

We can also use clever word choice to build euphemisms, to name sensitive or intimate concepts without conjuring their full details. This trick gifts us with language like “the beast with two backs” (thanks, Shakespeare!) and “surfing the crimson wave” (thanks, Cher Horowitz!).
But when we grapple with more serious concepts—war, death, human rights—this habit of declawing our language gets dangerous. Using more discrete wording serves to nullify the concepts themselves, euphemizing them out of sight and out of mind.
The result? Politicians never lie, they just “misspeak.” Nobody’s racist, but plenty of people are “economically anxious.” Nazis have rebranded as “alt-right.” 
I’m not an asshole, I’m just alt-nice.— Andi Zeisler (@andizeisler) November 22, 2016

The problem with euphemisms like these is that they quickly infect everyday language. We use the words we hear around us. The more often we see “alt-right” instead of “Nazi,” the more likely we are to use that phrase ourselves—normalizing the term as well as the terrible ideas behind it.
Patterns from sentences
That process of normalization gets a boost from the media, our main vector of information about the world outside ourselves. Headlines control how we interpret the news that follows—even if the story contradicts it in the end. We hear the framing more clearly than the content itself, coloring our interpretation of the news over time.
Even worse, headlines are often written to encourage clicks, not to convey critical information. When headline-writing is driven by sensationalism, it’s much, much easier to build a pattern of misinformation. Take this CBS News headline: “Donald Trump: ‘Millions’ voted illegally for Hillary Clinton.” The headline makes no indication that this an objectively false statement; instead, this word choice subtly suggestions that millions did, in fact, illegally vote for Hillary Clinton.
Headlines like this are what make lying a worthwhile political strategy. https://t.co/DRjGeYVKmW— Binyamin Appelbaum (@BCAppelbaum) November 27, 2016

This is a deeply dangerous choice of words when headlines are the primary way that news is conveyed—especially on social media, where it’s much faster to share than to actually read the article. In fact, according to a study from the Media Insight Project, “roughly six in 10 people acknowledge that they have done nothing more than read news headlines in the past week.” 
If a powerful person asserts X there are 2 responsible ways to cover:1. “X is true”2. “Person incorrectly thinks X”Never “Person says X”— Helen Rosner (@hels) November 27, 2016

Even if we do, in fact, read the whole article, there’s no guarantee that we’re thinking critically about it. A study conducted by Stanford found that “82 percent of students could not distinguish between a sponsored post and an actual news article on the same website. Nearly 70 percent of middle schoolers thought they had no reason to distrust a sponsored finance article written by the CEO of a bank, and many students evaluate the trustworthiness of tweets based on their level of detail and the size of attached photos.” 
Friends: our information literacy is not very good. Luckily, we—workers of the web—are in a position to improve it.
Sentences into design
Consider the presentation of those all-important headlines in social media cards, as on Facebook. The display is a combination of both the card’s design and the article’s source code, and looks something like this:

A large image, a large headline; perhaps a brief description; and, at the bottom, in pale gray, a source and an author’s name. 
Those choices convey certain values: specifically, they suggest that the headline and the picture are the entire point. The source is so deemphasized that it’s easy to see how fake news gains a foothold: daily exposure to this kind of hierarchy has taught us that sources aren’t important. 
And that’s the message from the best-case scenario. Not every article shows every piece of data. Take this headline from the BBC: “Wisconsin receives request for vote recount.” 

With no image, no description, and no author, there’s little opportunity to signal trust or provide nuance. There’s also no date—ever—which presents potentially misleading complications, especially in the context of “breaking news.” 
And lest you think dates don’t matter in the light-speed era of social media, take the headline, “Maryland sidesteps electoral college.” Shared into my feed two days after the US presidential election, that’s some serious news with major historical implications. But since there’s no date on this card, there’s no way for readers to know that the “Tuesday” it refers to was in 2007. Again, a design choice has made misinformation far too contagious.

More recently, I posted my personal reaction to the death of Fidel Castro via a series of twenty tweets. Wanting to share my thoughts with friends and family who don’t use Twitter, I then posted the first tweet to Facebook. The card it generated was less than ideal:

The information hierarchy created by this approach prioritizes the name of the Twitter user (not even the handle), along with the avatar. Not only does that create an awkward “headline” (at least when you include a full stop in your name), but it also minimizes the content of the tweet itself—which was the whole point. 
The arbitrary elevation of some pieces of content over others—like huge headlines juxtaposed with minimized sources—teaches readers that these values are inherent to the content itself: that the headline is the news, that the source is irrelevant. We train readers to stop looking for the information we don’t put in front of them. 
These aren’t life-or-death scenarios; they are just cases where design decisions noticeably dictate the perception of information. Not every design decision makes so obvious an impact, but the impact is there. Every single action adds to the pattern.
Design with intention
We can’t necessarily teach people to read critically or vet their sources or stop believing conspiracy theories (or start believing facts). Our reach is limited to our roles: we make websites and products for companies and colleges and startups.
But we have more reach there than we might realize. Every decision we make influences how information is presented in the world. Every presentation adds to the pattern. No matter how innocuous our organization, how lowly our title, how small our user base—every single one of us contributes, a little bit, to the way information is perceived.
Are we changing it for the better?
While it’s always been crucial to act ethically in the building of the web, our cultural climate now requires dedicated, individual conscientiousness. It’s not enough to think ourselves neutral, to dismiss our work as meaningless or apolitical. Everything is political. Every action, and every inaction, has an impact.
As Chappell Ellison put it much more eloquently than I can:
Every single action and decision a designer commits is a political act. The question is, are you a conscious actor?— Chappell Ellison🤔 (@ChappellTracker) November 28, 2016

As shapers of information, we have a responsibility: to create clarity, to further understanding, to advance truth. Every single one of us must choose to treat information—and the society it builds—with integrity.",2016,Lisa Maria Martin,lisamariamartin,2016-12-14T00:00:00+00:00,https://24ways.org/2016/information-literacy-is-a-design-problem/,content
309,HTTP/2 Server Push and Service Workers: The Perfect Partnership,"Being a web developer today is exciting! The web has come a long way since its early days and there are so many great technologies that enable us to build faster, better experiences for our users. One of these technologies is HTTP/2 which has a killer feature known as HTTP/2 Server Push.
During this year’s Chrome Developer Summit, I watched a really informative talk by Sam Saccone, a Software Engineer on the Google Chrome team. He gave a talk entitled Planning for Performance, and one of the topics that he covered immediately piqued my interest; the idea that HTTP/2 Server Push and Service Workers were the perfect web performance combination.

If you’ve never heard of HTTP/2 Server Push before, fear not - it’s not as scary as it sounds. HTTP/2 Server Push simply allows the server to send data to the browser without having to wait for the browser to explicitly request it first. In this article, I am going to run through the basics of HTTP/2 Server Push and show you how, when combined with Service Workers, you can deliver the ultimate in web performance to your users.
What is HTTP/2 Server Push?
When a user navigates to a URL, a browser will make an HTTP request for the underlying web page. The browser will then scan the contents of the HTML document for any assets that it may need to retrieve such as CSS, JavaScript or images. Once it finds any assets that it needs, it will then make multiple HTTP requests for each resource that it needs and begin downloading one by one. While this approach works well, the problem is that each HTTP request means more round trips to the server before any data arrives at the browser. These extra round trips take time and can make your web pages load slower. 
Before we go any further, let’s see what this might look like when your browser makes a request for a web page. If you were to view this in the developer tools of your browser, it might look a little something like this:

As you can see from the image above, once the HTML file has been downloaded and parsed, the browser then makes HTTP requests for any assets that it needs. 
This is where HTTP/2 Server Push comes in. The idea behind HTTP/2 Server Push is that when the browser requests a web page from the server, the server already knows about all the assets that are needed for the web page and “pushes” it to browser. This happens when the first HTTP request for the web page takes place and it eliminates an extra round trip, making your site faster. 
Using the same example above, let’s “push” the JavaScript and CSS files instead of waiting for the browser to request them. The image below gives you an idea of what this might look like.

Whoa, that looks different - let’s break it down a little. Firstly, you can see that the JavaScript and CSS files appear earlier in the waterfall chart. You might also notice that the loading times for the files are extremely quick. The browser doesn’t need to make an extra HTTP request to the server, instead it receives the critical files it needs all at once. Much better! 
There are a number of different approaches when it comes to implementing HTTP/2 Server Push. Adoption is growing and many commercial CDNs such as Akamai and Cloudflare already offer support for Server Push. You can even roll your own implementation depending on your environment. I’ve also previously blogged about building a basic HTTP/2 Server Push example using Node.js. In this post, I’m not going to dive into how to implement HTTP/2 Server Push as that is an entire post in itself! However, I do recommend reading this article to find out more about the inner workings.
HTTP/2 Server Push is awesome, but it isn’t a magic bullet. It is fantastic for improving the load time of a web page when it first loads for a user, but it isn’t that great when they request the same web page again. The reason for this is that HTTP/2 Server Push is not cache “aware”. This means that the server isn’t aware about the state of your client. If you’ve visited a web page before, the server isn’t aware of this and will push the resource again anyway, regardless of whether or not you need it. HTTP/2 Server Push effectively tells the browser that it knows better and that the browser should receive the resources whether it needs them or not. In theory browsers can cancel HTTP/2 Server Push requests if they’re already got something in cache but unfortunately no browsers currently support it. The other issue is that the server will have already started to send some of the resource to the browser by the time the cancellation occurs.
HTTP/2 Server Push & Service Workers
So where do Service Workers fit in? Believe it or not, when combined together HTTP/2 Server Push and Service Workers can be the perfect web performance partnership. If you’ve not heard of Service Workers before, they are worker scripts that run in the background of your website. Simply put, they act as middleman between the client and the browser and enable you to intercept any network requests that come and go from the browser. They are packed with useful features such as caching, push notifications, and background sync. Best of all, they are written in JavaScript, making it easy for web developers to understand.
Using Service Workers, you can easily cache assets on a user’s device. This means when a browser makes an HTTP request for an asset, the Service Worker is able to intercept the request and first check if the asset already exists in cache on the users device. If it does, then it can simply return and serve them directly from the device instead of ever hitting the server.
Let’s stop for a second and analyse what that means. Using HTTP/2 Server Push, you are able to push critical assets to the browser before the browser requests them. Then, using Service Workers you are able to cache these resources so that the browser never needs to make a request to the server again. That means a super fast first load and an even faster second load!
Let’s put this into action. The following HTML code is a basic web page that retrieves a few images and two JavaScript files.
<!DOCTYPE html>
<html>
<head>
  <meta charset=""UTF-8"">
  <title>HTTP2 Push Demo</title>
</head>
<body>
  <h1>HTTP2 Push</h1>
  <img src=""./images/beer-1.png"" width=""200"" height=""200"" />
  <img src=""./images/beer-2.png"" width=""200"" height=""200"" />
  <br>
  <br>
  <img src=""./images/beer-3.png"" width=""200"" height=""200"" />
  <img src=""./images/beer-4.png"" width=""200"" height=""200"" />
  <!-- Scripts -->
  <script async src=""./js/promise.min.js""></script>
  <script async src=""./js/fetch.js""></script>
  <script>
  // Register the service worker
  if ('serviceWorker' in navigator) {
    navigator.serviceWorker.register('./service-worker.js').then(function(registration) {
      // Registration was successful
      console.log('ServiceWorker registration successful with scope: ', registration.scope);
    }).catch(function(err) {
      // registration failed :(
      console.log('ServiceWorker registration failed: ', err);
    });
  }
  </script>
</body>
</html>
In the HTML code above, I am registering a Service Worker file named service-worker.js. In order to start caching assets, I am going to use the Service Worker toolbox . It is a lightweight helper library to help you get started creating your own Service Workers. Using this library, we can actually cache the base web page with the path /push.
The Service Worker Toolbox comes with a built-in routing system which is based on the same routing as Express. With just a few lines of code, you can start building powerful caching patterns.
I’ve add the following code to the service-worker.js file.
(global => {
  'use strict';

  // Load the sw-toolbox library.
  importScripts('/js/sw-toolbox/sw-toolbox.js');

  // The route for any requests
  toolbox.router.get('/push', global.toolbox.fastest);

  toolbox.router.get('/images/(.*)', global.toolbox.fastest);

  toolbox.router.get('/js/(.*)', global.toolbox.fastest);

  // Ensure that our service worker takes control of the page as soon as possible.
  global.addEventListener('install', event => event.waitUntil(global.skipWaiting()));
  global.addEventListener('activate', event => event.waitUntil(global.clients.claim()));
})(self);
Let’s break this code down further. Around line 4, I am importing the Service Worker toolbox. Next, I am specifying a route that will listen to any requests that match the URL /push. Because I am also interested in caching the images and JavaScript for that page, I’ve told the toolbox to listen to these routes too.
The best thing about the code above is that if any of the assets exist in cache, we will instantly return the cached version instead of waiting for it to download. If the asset doesn’t exist in cache, the code above will add it into cache so that we can retrieve it when it’s needed again.
You may also notice the code global.toolbox.fastest - this is important because gives you the compromise of fulfilling from the cache immediately, while firing off an additional HTTP request updating the cache for the next visit.
But what does this mean when combined with HTTP/2 Server Push? Well, it means that on the first load of the web page, you are able to “push” everything to the user at once before the browser has even requested it. The Service Worker activates and starts caching the assets on the users device. The next time a user visits the page, the Service Worker will intercept the request and serve the asset directly from cache. Amazing! 
Using this technique, the waterfall chart for a repeat visit should look like the image below.

If you look closely at the image above, you’ll notice that the web page returns almost instantly without ever making an HTTP request over the network. Using the Service Worker library, we cached the base page for the route /push, which allowed us to retrieve this directly from cache.
Whether used on their own or combined together, the best thing about these two features is that they are the perfect progressive enhancement. If your user’s browser doesn’t support them, they will simply fall back to HTTP/1.1 without Service Workers. Your users may not experience as fast a load time as they would with these two techniques, but it would be no different from their normal experience. HTTP/2 Server Push and Service Workers are really the perfect partners when it comes to web performance.
Summary
When used correctly, HTTP/2 Server Push and Service Workers can have a positive impact on your site’s load times. Together they mean super fast first load times and even faster repeat views to a web page. Whilst this technique is really effective, it’s worth noting that HTTP/2 push is not a magic bullet. Think about the situations where it might make sense to use it and don’t just simply “push” everything; it could actually lead to having slower page load times. If you’d like to learn more about the rules of thumb for HTTP/2 Server Push, I recommend reading this article for more information. 
All of the code in this example is available on my Github repo - if you have any questions, please submit an issue and I’ll get back to you as soon as possible. 
If you’d like to learn more about this technique and others relating to HTTP/2, I highly recommend watching Sam Saccone’s talk at this years Chrome Developer Summit. 
I’d also like to say a massive thank you to Robin Osborne, Andy Davies and Jeffrey Posnick for helping me review this article before putting it live!",2016,Dean Hume,deanhume,2016-12-15T00:00:00+00:00,https://24ways.org/2016/http2-server-push-and-service-workers/,code
296,Animation in Design Systems,"Our modern front-end workflow has matured over time to include design systems and component libraries that help us stay organized, improve workflows, and simplify maintenance. These systems, when executed well, ensure proper documentation of the code available and enable our systems to scale with reduced communication conflicts. 
But while most of these systems take a critical stance on fonts, colors, and general building blocks, their treatment of animation remains disorganized and ad-hoc. Let’s leverage existing structures and workflows to reduce friction when it comes to animation and create cohesive and performant user experiences. 
Understand the importance of animation
Part of the reason we treat animation like a second-class citizen is that we don’t really consider its power. When users are scanning a website (or any environment or photo), they are attempting to build a spatial map of their surroundings. During this process, nothing quite commands attention like something in motion. 
We are biologically trained to notice motion: evolutionarily speaking, our survival depends on it. For this reason, animation when done well can guide your users. It can aid and reinforce these maps, and give us a sense that we understand the UX more deeply. We retrieve information and put it back where it came from instead of something popping in and out of place. 

“Where did that menu go? Oh it’s in there.” 

For a deeper dive into how animation can connect disparate states, I wrote about the Importance of Context-Shifting in UX Patterns for CSS-Tricks.
An animation flow on mobile.
Animation also aids in perceived performance. Viget conducted a study where they measured user engagement with a standard loading GIF versus a custom animation. Customers were willing to wait almost twice as long for the custom loader, even though it wasn’t anything very fancy or crazy. Just by showing their users that they cared about them, they stuck around, and the bounce rates dropped.

14 second generic loading screen.22 second custom loading screen.
This also works for form submission. Giving your personal information over to an online process like a static form can be a bit harrowing. It becomes more harrowing without animation used as a signal that something is happening, and that some process is completing. That same animation can also entertain users and make them feel as though the wait isn’t as long. 
Eli Fitch gave a talk at CSS Dev Conf called: “Perceived Performance: The Only Kind That Really Matters”, which is one of my favorite talk titles of all time. In it, he discussed how we tend to measure things like timelines and network requests because they are more quantifiable–and therefore easier to measure–but that measuring how a user feels when visiting the site is more important and worth the time and attention. 
In his talk, he states “Humans over-estimate passive waits by 36%, per Richard Larson of MIT”. This means that if you’re not using animation to speed up how fast the wait time of a form submission loads, users are perceiving it to be much slower than the dev tools timeline is recording.
Reign it in
Unlike fonts, colors, and so on, we tend to add animation in as a last step, which leads to disorganized implementations that lack overall cohesion. If you asked a designer or developer if they would create a mockup or build a UI without knowing the fonts they were working with, they would dislike the idea. Not knowing the building blocks they’re working with means that the design can fall apart or the development can break with something so fundamental left out at the start. Good animation works the same way.
The first step in reigning in your use of animation is to perform an animation audit. Look at all the places you are using animation on your site, or the places you aren’t using animation but probably should. (Hint: perceived performance of a loader on a form submission can dramatically change your bounce rates.) 
Not sure how to perform a good audit? Val Head has a great chapter on it in her book, Designing Interface Animations, which has of buckets of research and great ideas.
Even some beautiful component libraries that have animation in the docs make this mistake. You don’t need every kind of animation, just like you don’t need every kind of font. This bloats our code. Ask yourself questions like: do you really need a flip 180 degree animation? I can’t even conceive of a place on a typical UI where that would be useful, yet most component libraries that I’ve seen have a mixin that does just this.
Which leads to…
Have an opinion
Many people are confused about Material Design. They think that Material Design is Motion Design, mostly because they’ve never seen anyone take a stance on animation before and document these opinions well. But every time you use Material Design as your motion design language, people look at your site and think GOOGLE. Now that’s good branding.
By using Google’s motion design language and not your own, you’re losing out on a chance to be memorable on your own website.
What does having an opinion on motion look like in practice? It could mean you’ve decided that you never flip things. It could mean that your eases are always going to glide. In that instance, you would put your efforts towards finding an ease that looks “gliding” and pulling out any transform: scaleX(-1) animation you find on your site. Across teams, everyone knows not to spend time mocking up flipping animation (even if they’re working on an entirely different codebase), and to instead work on something that feels like it glides. You save time and don’t have to communicate again and again to make things feel cohesive.
Create good developer resources
Sometimes people don’t incorporate animation into a design system because they aren’t sure how, beyond the base hover states. All animation properties can be broken into interchangeable pieces. This allows developers and designers alike to mix and match and iterate quickly, while still staying in the correct language. Here are some recommendations (with code and a demo to follow):
Create timing units, similar to h1, h2, h3. In a system I worked on recently, I called these t1, t2, t3. T1 would be reserved for longer pieces, down to t5 which is a bit like h5 in that it’s the default (usually around .25 seconds or thereabouts).
Keep animation easings for entrance, exit, entrance emphasis and exit emphasis that people can commonly refer to. This, and the animation-fill-mode, are likely to be the only two properties that can be reused for the entrance and exit of the animation.
Use the animation-name property to define the keyframes for the animation itself. I would recommend starting with 5 or 6 before making a slew of them, and see if you need more. Writing 30 different animations might seem like a nice resource, but just like your color palette having too many can unnecessarily bulk up your codebase, and keep it from feeling cohesive. Think critically about what you need here. 
See the Pen Modularized Animation for Component Libraries by Sarah Drasner (@sdras) on CodePen.

The example above is pared-down, but you can see how in a robust system, having pieces that are interchangeable cached across the whole system would save time for iterations and prototyping, not to mention make it easy to make adjustments for different feeling movement on the same animation easily.
One low hanging fruit might be a loader that leads to a success dialog. On a big site, you might have that pattern many times, so writing up a component that does only that helps you move faster while also allowing you to really zoom in and focus on that pattern. You avoid throwing something together at the last minute, or using a GIF, which are really heavy and mushy on retina. You can make singular pieces that look really refined and are reusable. 
React and Vue Implementations are great for reusable components, as you can create a building block with a common animation pattern, and once created, it can be a resource for all. Remember to take advantage of things like props to allow for timing and easing adjustments like we have in the previous example!
Responsive
At the very least we should ensure that interaction also works well on mobile, but if we’d like to create interactions that take advantage of all of the gestures mobile has to offer, we can use libraries like zingtouch or hammer to work with swipe or multiple finger detection. With a bit of work, these can all be created through native detection as well.
Responsive web pages can specify initial-scale=1.0 in the meta tag so that the device is not waiting the required 300ms on the secondary tap before calling action. Interaction for touch events must either start from a larger touch-target (40px × 40px or greater) or use @media(pointer:coarse) as support allows.
Buy-in
Sometimes people don’t create animation resources simply because it gets deprioritized. But design systems were also something we once had to fight for, too. This year at CSS Dev Conf, Rachel Nabors demonstrated how to plot out animation wants vs. needs on a graph (reproduced with her permission) to help prioritize them:


This helps people you’re working with figure out the relative necessity and workload of the addition of these animations and think more critically about it. You’re also more likely to get something through if you’re proving that what you’re making is needed and can be reused. 
Good compromises can be made this way: “we’re not going to go all out and create an animated ‘About Us’ page like you wanted, but I suppose we can let our users know their contact email went through with a small progress and success notification.” 
Successfully pushing smaller projects through helps build trust with your team, and lets them see what this type of collaboration can look like. This builds up the type of relationship necessary to push through projects that are more involved. It can’t be overstressed that good communication is key.
Get started!
With these tools and good communication, we can make our codebases more efficient, performant, and feel better for our users. We can enhance the user experience on our sites, and create great resources for our teams to allow them to move more quickly while innovating beautifully.",2016,Sarah Drasner,sarahdrasner,2016-12-16T00:00:00+00:00,https://24ways.org/2016/animation-in-design-systems/,code
289,Front-End Developers Are Information Architects Too,"The theme of this year’s World IA Day was “Information Everywhere, Architects Everywhere”. This article isn’t about what you may consider an information architect to be: someone in the user-experience field, who maybe studied library science, and who talks about taxonomies. This is about a realisation I had a couple of years ago when I started to run an increasing amount of usability-testing sessions with people who have disabilities: that the structure, labelling, and connections that can be made in front-end code is information architecture. People’s ability to be successful online is unequivocally connected to the quality of the code that is written.
Places made of information
In information architecture we talk about creating places made of information. These places are made of ones and zeros, but we talk about them as physical structures. We talk about going onto a social media platform, posting in blogs, getting locked out of an environment, and building applications. In 2002, Andrew Hinton stated:

People live and work in these structures, just as they live and work in their homes, offices, factories and malls. These places are not virtual: they are as real as our own minds.
25 Theses

We’re creating structures which people rely on for significant parts of their lives, so it’s critical that we carry out our work responsibly. This means we must use our construction materials correctly. Luckily, our most important material, HTML, has a well-documented specification which tells us how to build robust and accessible places. What is most important, I believe, is to understand the semantics of HTML.
Semantics
The word “semantic” has its origin in Greek words meaning “significant”, “signify”, and “sign”. In the physical world, a structure can have semantic qualities that tell us something about it. For example, the stunning Westminster Abbey inspires awe and signifies much about the intent and purpose of the structure. The building’s size; the quality of the stone work; the massive, detailed stained glass: these are all signs that this is a building meant for something the creators deemed important. Alternatively consider a set of large, clean, well-positioned, well-lit doors on the ground floor of an office block: they don’t need an “entrance” sign to communicate their use and to stop people trying to use a nearby fire exit to get into the building. The design of the doors signify their usage. Sometimes a more literal and less awe-inspiring approach to communicating a building’s purpose happens, but the affect is similar: the building is signifying something about its purpose.
HTML has over 115 elements, many of which have semantics to signify structure and affordance to people, browsers, and assistive technology. The HTML 5.1 specification mentions semantics, stating:

Elements, attributes, and attribute values in HTML are defined … to have certain meanings (semantics). For example, the <ol> element represents an ordered list, and the lang attribute represents the language of the content.
HTML 5.1 Semantics, structure, and APIs of HTML documents

HTML’s baked-in semantics means that developers can architect their code to signify structure, create relationships between elements, and label content so people can understand what they’re interacting with. Structuring and labelling information to make it available, usable, and understandable to people is what an information architect does. It’s also what a front-end developer does, whether they realise it or not.
A brief introduction to information architecture
We’re going to start by looking at what an information architect is. There are many definitions, and I’m going to quote Richard Saul Wurman, who is widely regarded as the father of information architecture. In 1976 he said an information architect is:

the individual who organizes the patterns inherent in data, making the complex clear; a person who creates the structure or map of information which allows others to find their personal paths to knowledge; the emerging 21st century professional occupation addressing the needs of the age focused upon clarity, human understanding, and the science of the organization of information.
Of Patterns And Structures

To me, this clearly defines any developer who creates code that a browser, or other user agent (for example, a screen reader), uses to create a structured, navigable place for people.
Just as there are many definitions of what an information architect is, there are for information architecture itself. I’m going to use the definition from the fourth edition of Information Architecture For The World Wide Web, in which the authors define it as:
The structural design of shared information environments.
The synthesis of organization, labeling, search, and navigation systems within digital, physical, and cross-channel ecosystems.
The art and science of shaping information products and experiences to support usability, findability, and understanding.
Information Architecture For The World Wide Web, 4th Edition
To me, this describes front-end development. Done properly, there is an art to creating robust, accessible, usable, and findable spaces that delight all our users. For example, at 2015’s State Of The Browser conference, Edd Sowden talked about the accessibility of <table>s. He discovered that by simply not using the semantically-correct <th> element to mark up <table> headings, in some situations browsers will decide that a <table> is being used for layout and essentially make it invisible to assistive technology. Another example of how coding practices can affect the usability and findability of content is shown by Léonie Watson in her How ARIA landmark roles help screen reader users video. By using ARIA landmark roles, people who use screen readers are quickly able to identify and jump to common parts of a web page.
Our definitions of information architects and information architecture mention patterns, rules, organisation, labelling, structure, and relationships. There are numerous different models for how these elements get boiled down to their fundamentals. In his Understanding Context book, Andrew Hinton calls them Labels, Relationships, and Rules; Jorge Arango calls them Links, Nodes, And Order; and Dan Klyn uses Ontology, Taxonomy, and Choreography, which is the one we’re going to use. Dan defines these terms as:
Ontology
The definition and articulation of the rules and patterns that govern the meaning of what we intend to communicate.
What we mean when we say what we say.
Taxonomy
The arrangements of the parts. Developing systems and structures for what everything’s called, where everything’s sorted, and the relationships between labels and categories
Choreography
Rules for interaction among the parts. The structures it creates foster specific types of movement and interaction; anticipating the way users and information want to flow and making affordance for change over time.

We now have definitions of an information architect, information architecture, and a model of the elements of information architecture. But is writing HTML really creating information or is it just wrangling data and metadata? When does data turn into information? In his book Managing For The Future Peter Drucker states:

… data is not information. Information is data endowed with relevance and purpose.
Managing For The Future

If we use the correct semantic element to mark up content then we’re developing with purpose and creating relevance. For example, if we follow the advice of the HTML 5.1 specification and mark up headings using heading rank instead of the outline algorithm, we’re creating a structure where the depth of one heading is relevant to the previous one. Architected correctly, an <h2> element should be relevant to its parent, which should be the <h1>. By following the HTML specification we can create a structured, searchable, labeled document that will hopefully be relevant to what our users need to be successful. If you’ve never used a screen reader, you might be wondering how the headings on a page are searchable. Screen readers give users the ability to interact with headings in a couple of ways:

by creating a list of headings so users can quickly scan the page for information
by using a keyboard command to cycle through one heading at a time

If we had a document for Christmas Day TV we might structure it something like this:
<h1>Christmas Day TV schedule</h1>
  <h2>BBC1</h2>
    <h3>Morning</h3>
      <h3>Evening</h3>
  <h2>BBC2</h2>
    <h3>Morning</h3>
    <h3>Evening</h3>
  <h2>ITV</h2>
    <h3>Morning</h3>
    <h3>Evening</h3>
  <h2>Channel 4</h2>
    <h3>Morning</h3>
    <h3>Evening</h3>
If I use VoiceOver to generate a list of headings, I get this:

Once I have that list I can use keyboard commands to filter the list based on the heading level. For example, I can press 2 to hear just the <h2>s:

If we hadn’t used headings, of if we’d nested them incorrectly, our users would be frustrated.
Putting this together
Let’s put this together with an example of a button that, when pressed, toggles the appearance of a panel of links. There are numerous ways we could create a button on a web page, but the best way is to just use a <button>. Every browser understands what a <button> is, how it works, and what keyboard shortcuts should be used with them. The HTML specification for the <button> element says:

The <button> element represents a button labeled by its contents.

The contents that a <button> can have include the type attribute, any relevant ARIA attributes, and the actual text label that the user sees. This information is more important than the visual design: it doesn’t matter how beautiful or obtuse the design is, if the underlying code is non-semantic and poorly labelled, people are going to struggle to use it. Here are three buttons, each created with the same HTML but with different designs:

Regardless of what they look like, because we’ve used semantic HTML instead of a bunch of meaningless <div>s or <span>s, people who use assistive technology are going to benefit. Out of the box, without any extra development effort, a <button> is accessible and usable with a keyboard. We don’t have to write event handlers to listen for people pressing the Enter key or the space bar, which we would have to do if we’d faked a button with non-semantic elements. Our <button> can also be quickly findable: for example, in the same way it’s possible to create a list of headings with a screen reader, I can also create a list of form elements and then quickly jump to the one I want.
Now we have our <button>, let’s add the panel we’re toggling the appearance of. Here’s our code:
<button aria-controls=""panel"" aria-expanded=""false"" class=""settings"" id=""settings"" type=""button"">Settings</button>

<div class=""panel hidden"" id=""panel"">
    <ul aria-labelledby=""settings"">
        <li><a href=""…"">Account</a></li>
        <li><a href=""…"">Privacy</a></li>
        <li><a href=""…"">Security</a></li>
    </ul>
</div>
There’s quite a bit going on here. We’re using the:

aria-controls attribute to architect a connection between the <button> element and the panel whose appearance it controls. When some assistive technology, for example the JAWS screen reader, encounters an element with aria-controls it audibly tells a user about the controlled expanded element and gives them the ability to move focus to it.
aria-expanded attribute to denote whether the panel is visible or not. We toggle this value using JavaScript to true when the panel is visible and false when it’s not. This important attribute tells people who use screen readers about the state of the elements they’re interacting with. For example, VoiceOver announces Settings expanded button when the panel is visible and Settings collapsed button when it’s hidden.
aria-labelledby attribute to give the list a title of “Settings”. This can benefit some users of assistive technology. For example, screen readers can cycle through all the lists on a page, so being able to title them can improve findability. Being able to hear list Settings three items is, I’d argue, more useful than list three items. By doing this we’re supporting usability and findability.
<ul> element to contain our list of links in our panel.

Let’s look at the choice of <ul> to contain our settings choices. Firstly, our settings are related items, so they belong in a structure that semantically groups things. This is something that a list can do that other elements or patterns can’t. This pattern, for example, isn’t semantic and has no structure:
<div><a href=""…"">Account</a></div>
<div><a href=""…"">Privacy</a></div>
<div><a href=""…"">Security</a></div>
All we have there is three elements next to each other on the screen and in the DOM. That is not robust code that signifies anything.
Why are we using an unordered list as opposed to an ordered list or a definition list? A quick look at the HTML specification tells us why:

The <ul> element represents a list of items, where the order of the items is not important — that is, where changing the order would not materially change the meaning of the document.
The HTML 5.1 specification’s description of the  element

Will the meaning of our document materially change if we moved the order of our links around? Nope. Therefore, I’d argue, we’ve used the correct element to structure our content.
These coding decisions are information architecture
I believe that what we’ve done here is pure information architecture. Going back to Dan Klyn’s model, we’ve practiced ontology by looking at the meaning of what we’re intending to communicate:

we want to communicate there is an interactive element that toggles the appearance of an element on a page so we’ve used one, a <button>, with those semantics.
programmatically we’ve used the type='button' attribute to signify that the button isn’t a menu, reset, or submit element.
visually we’ve designed our <button> look like something that can be interacted with and, importantly, we haven’t removed the focus ring.
we’ve labelled the <button> with the word “Settings” so that our users will hopefully understand what the button is for.
we’ve used an <ul> element to structure and communicate our list of related items.

We’ve also practiced taxonomy by developing systems and structures and creating relationships between our elements:

by connecting the <button> to the panel using the aria-controls attribute we’ve programmatically created a relationship between two elements.
we’ve developed a structure in our elements by labelling our <ul> with the same name as the <button> that controls its appearance.

And finally we’ve practiced choreography by creating elements that foster movement and interaction. We’ve anticipated the way users and information want to flow:

we’ve used a <button> element that is interactive and accessible out of the box.
our aria-controls attribute can help some people who use screen readers move easily from the <button> to the panel it controls.
by toggling the value of the aria-expanded attribute we’ve developed a system that tells assistive technology about the status of the relationship between our elements: the panel is visible or the panel is hidden.
we’ve made sure our information is more usable and findable no matter how our users want or need to interact with it. Regardless of how someone “sees” our work they’re going to be able to use it because we’ve architected multiple ways to access our information.

Information architecture, robust code, and accessibility
The United Nations estimates that around 10% of the world’s population has some form of disability which, at the time of writing, is around 740,000,000 people. That’s a lot of people who rely on well-architected semantic code that can be interpreted by whatever assistive technology they may need to use.
If everyone involved in the creation of our places made of information practiced information architecture it would make satisfying the WCAG 2.0 POUR principles so much easier. Our digital construction practices directly affect the quality of life of millions of people, and we have a responsibility to make technology available to them. In her book How To Make Sense Of Any Mess, Abby Covert states:
If we’re going to be successful in this new world, we need to see information as a workable material and learn to architect it in a way that gets us to our goals.
How To Make Sense Of Any Mess
I believe that the world will be a better place if we start treating front-end development as information architecture.",2016,Francis Storr,francisstorr,2016-12-17T00:00:00+00:00,https://24ways.org/2016/front-end-developers-are-information-architects-too/,code
294,New Tricks for an Old Dog,"Much of my year has been spent helping new team members find their way around the expansive and complex codebase that is the TweetDeck front-end, trying to build a happy and productive group of people around a substantial codebase with many layers of legacy.
I’ve loved doing this. Everything from writing new documentation, drawing diagrams, and holding technical architecture sessions teaches you something you didn’t know or exposes an area of uncertainty that you can go work on.
In this article, I hope to share some experiences and techniques that will prove useful in your own situation and that you can impress your friends in some new and exciting ways!
How do you do, fellow kids?
To start with I’d like to introduce you to our JavaScript framework, Flight. Right now it’s used by twitter.com and TweetDeck although, as a company, Twitter is largely moving to React.
Over time, as we used Flight for more complex interfaces, we found it wasn’t scaling with us.
Composing components into trees was fiddly and often only applied for a specific parent-child pairing. It seems like an obvious feature with hindsight, but it didn’t come built-in to Flight, and it made reusing components a real challenge.
There was no standard way to manage the state of a component; they all did it slightly differently, and the technique often varied by who was writing the code. This cost us in maintainability as you just couldn’t predict how a component would be built until you opened it.
Making matters worse, Flight relied on events to move data around the application. Unfortunately, events aren’t good for giving structure to complex logic. They jump around in a way that’s hard to understand and debug, and force you to search your code for a specific string — the event name‚ to figure out what’s going on.
To find fixes for these problems, we looked around at other frameworks. We like React for it’s simple, predictable state management and reactive re-render flow, and Elm for bringing strict functional programming to everyone.
But when you have lots of existing code, rewriting or switching framework is a painful and expensive option. You have to understand how it will interact with your existing code, how you’ll test it alongside existing code, and how it will affect the size and performance of the application. This all takes time and effort!
Instead of planning a rewrite, we looked for the ideas hidden within other frameworks that we could reapply in our own situation or bring to the tools we already were using.
Boiled down, what we liked seemed quite simple:

Component nesting & composition
Easy, predictable state management
Normal functions for data manipulation

Making these ideas applicable to Flight took some time, but we’re in a much better place now. Through persistent trial-and-error, we have well documented, testable and standard techniques for creating complex component hierarchies, updating and reacting to state changes, and passing data around the app.
While the specifics of our situation and Flight aren’t really important, this experience taught me something: 

Distill good tech into great ideas. You can apply great ideas anywhere.

You don’t have to use cool kids’ latest framework, hottest build tool or fashionable language to benefit from them. If you can identify a nugget of gold at the heart of it all, why not use it to improve what you have already?
Times, they are a changin’
Apart from stealing ideas from the new and shiny, how can we keep make the most of improved tooling and techniques? Times change and so should the way we write code.
Going back in time a bit, TweetDeck used some slightly outmoded tools for building and bundling. Without a transpiler like Babel we were missing out new language features, and without a more advanced build tools like Webpack, every module’s source was encased in AMD boilerplate.
In fact, we found ourselves with a mix of both AMD syntaxes:
define([""lodash""], function (_) {
  // . . .
});

define(function (require) {
  var _ = require(""lodash"");
  // . . .
});
This just wouldn’t do. And besides, what we really wanted was CommonJS, or even ES2015 module syntax:
import _ from ""lodash"";
These days we’re using Babel, Webpack, ES2015 modules and many new language features that make development just… better. But how did we get there?
To explain, I want to introduce you to codemods and jscodeshift.
A codemod is a large-scale refactor of a whole codebase, often mechanical or repetitive. Think of renaming a module or changing an API like URL(""..."") to new URL(""..."").
jscodeshift is a toolkit for running automated codemods, where you express a code transformation using code. The automated codemod operates on each file’s syntax tree – a data-structure representation of the code — finding and modifying in place as it goes.
Here’s an example that renames all instances of the variable foo to bar:
module.exports = function (fileInfo, api) {
  return api
    .jscodeshift(fileInfo.source)
    .findVariableDeclarators('foo')
    .renameTo('bar')
    .toSource();
};
It’s a seriously powerful tool, and we’ve used it to write a series of codemods that:

rename modules,
unify our use of AMD to a single syntax,
transition from one testing framework to another, and
switch from AMD to CommonJS.

These changes can be pretty huge and far-reaching. Here’s an example commit from when we switched to CommonJS:
commit 8f75de8fd4c702115c7bf58febba1afa96ae52fc
Date:   Tue Jul 12 2016

   Run AMD -> CommonJS codemod

 418 files changed, 47550 insertions(+), 48468 deletions(-)

Yep, that’s just under 50k lines changed, tested, merged and deployed without any trouble. AMD be gone!

From this step-by-step approach,  using codemods to incrementally tweak and improve, we extracted a little codemod recipe for making significant, multi-stage changes:

Find all the existing patterns
Choose the two most similar
Unify with a codemod
Repeat.

For example:

For module loading, we had 2 competing AMD patterns plus some use of CommonJS
The two AMD syntaxes were the most similar
We used a codemod to move to unify the AMD patterns
Later we returned to AMD to convert it to CommonJS

It’s worked for us, and if you’d like to know more about codemods then check out Evolving Complex Systems Incrementally by Facebook engineer, Christoph Pojer.
Welcome aboard!
As TweetDeck has gotten older and larger, the amount of things a new engineer has to learn about has exploded. The myriad of microservices that manage our data and their layers of authentication, security and business logic around them make for an overwhelming amount of information to hand to a newbie.
Inspired by Amy’s amazing Guide to the Care and Feeding of Junior Devs, we realised it was important to take time to design our onboarding that each of our new hires go through to make the most of their first few weeks.
Joining a new company, team, or both, is stressful and uncomfortable. Everything you can do to help a new hire will be valuable to them. So please, take time to design your onboarding!
And as you build up an onboarding process, you’ll create things that are useful for more than just new hires; it’ll force you to write documentation, for example, in a way that’s understandable for people who are unfamiliar with your team, product and codebase. This can lead to more outside contributions: potential contributors feel more comfortable getting set up on your product without asking for help.
This is something that’s taken for granted in open source, but somehow I think we forget about it in big companies.
After all, better documentation is just a good thing. You will forget things from time to time, and you’d be surprised how often the “beginner” docs help!
For TweetDeck, we put together system and architecture diagrams, and one-pager explanations of important concepts:

What are our dependencies?
Where are the potential points of failure?
Where does authentication live? Storage? Caching?
Who owns “X”?


Of course, learning continues long after onboarding. The landscape is constantly shifting; old services are deprecated, new APIs appear and what once true can suddenly be very wrong. Keeping up with this is a serious challenge, and more than any one person can track.
To address this, we’ve thought hard about our knowledge sharing practices across the whole team. For example, we completely changed the way we do code review.
In my opinion, code review is the single most effective practice you can introduce to share knowledge around, and build the quality and consistency of your team’s work. But, if you’re not doing it, here’s my suggestion for getting started:

Every pull request gets a +1 from someone else.

That’s all — it’s very light-weight and easy. Just ask someone to have a quick look over your code before it goes into master.
At Twitter, every commit gets a code review. We do a lot of reviewing, so small efficiency and effectiveness improvements make a big difference. Over time we learned some things:

Don’t review for more than hour 1
Keep reviews smaller than ~400 lines 2
Code review your own code first 2

After an hour, and above roughly 400 lines, your ability to detect issues in a code review starts to decrease. So review little and often. The gaps around lunch, standup and before you head home are ideal. And remember, if someone’s put code up for a review, that review is blocking them doing other work. It’s your job to unblock them.
On TweetDeck, we actually try to keep reviews under 250 lines. It doesn’t sound like much, but this constraint applies pressure to make smaller, incremental changes. This makes breakages easier to detect and roll back, and leads to a very natural feature development process that encourages learning and iteration.
But the most important thing I’ve learned personally is that reviewing my own code is the best way to spot issues. I try to approach my own reviews the way I approach my team’s: with fresh, critical eyes, after a break, using a dedicated code review tool.
It’s amazing what you can spot when you put a new in a new interface around code you’ve been staring at for hours!
And yes, this list features science. The data backs up these conclusions, and if you’d like to learn more about scientific approaches to software engineering then I recommend you buy Making Software: What Really Works, and Why We Believe It. It’s ace.
For more dedicated information sharing, we’ve introduced regular seminars for everyone who works on a specific area or technology. It works like this: a team-member shares or teaches something to everyone else, and next time it’s someone else’s turn. Giving everyone a chance to speak, and encouraging a wide range of topics, is starting to produce great results.
If you’d like to run a seminar, one thing you could try to get started: run a point at the thing you least understand in our architecture session — thanks to James for this idea. And guess what… your onboarding architecture diagrams will help (and benefit from) this!
More, please!
There’s a few ideas here to get you started, but there are even more in a talk I gave this year called Frontend Archaeology, including a look at optimising for confidence with front-end operations.
And finally, thanks to Amy for proof reading this and to Passy for feedback on the original talk.




Dunsmore et al. 2000. Object-Oriented Inspection in the Face of Delocalisation. Beverly, MA: SmartBear Software. ↩


Cohen, Jason. 2006. Best Kept Secrets of Peer Code Review. Proceedings of the 22nd ICSE 2000: 467-476. ↩ ↩",2016,Tom Ashworth,tomashworth,2016-12-18T00:00:00+00:00,https://24ways.org/2016/new-tricks-for-an-old-dog/,code
310,Fairytale of new Promise,"There are only four good Christmas songs.
I know, yeah, JavaScript or whatever. We’ll get to that in a minute, I promise.
First—and I cannot stress this enough— there are four good Christmas songs. You’re free to disagree with me here, of course, but please try to understand that you will be wrong.
They don’t all have the most safe-for-work titles; I can’t list all of them here, but if you choose to let your fingers do the walkin’ to your nearest search engine, I will say that one was released by the band FEAR way back in 1982 and one was on Run the Jewels’ self-titled debut album. The lyrics are a hell of a lot worse than the titles, so maybe wait until you get home from work before you queue them up. Wear headphones, if you’ve got thin walls.
For my money, though, the two I can reference by name are the top of that small heap: Tom Waits’ Christmas Card from a Hooker in Minneapolis, and The Pogues’ Fairytale of New York. The former once held the honor of being the only good Christmas song—about which which I was also unequivocally correct, right up until I changed my mind. It’s not the song up for discussion today, but feel free to familiarize yourself just the same—I’ll wait.
Fairytale of New York—the top of the list—starts out by hinting at some pretty standard holiday fare; dreams and cheer and whatnot. Typical seasonal stuff, so long as you ignore that the story seems to be recounted as a drunken flashback in a jail cell. You can probably make a few guesses at the underlying spirit of the song based on that framing: following a lucky break, our bright-eyed protagonists move to New York in search of fame and fortune, only to quickly descend into bad decisions, name-calling, and vaguely festive chaos.
This song speaks to me on a couple of levels, not the least of which is as a retelling of my day-to-day interactions with JavaScript. Each day’s melody might vary a little bit, granted, but the lyrics almost always follow a pretty clear arc toward “PARENTAL ADVISORY: EXPLICIT CONTENT.” You might have heard a similar tune yourself; it goes a little somethin’ like setTimeout(function() { console.log( ""this should be happening last"" ); }, 1000); . Callbacks are calling callbacks calling callbacks and something is happening somewhere, as the JavaScript interpreter plods through our code start-to-finish, line-by-line, step-by-step. If we need to take actions based on the results of something that could take its sweet time resolving, well, we’d better fiddle with the order of things to make sure those actions don’t happen too soon.
“But I can see a better time,” as the song says, “when all our dreams come true.” So, with that Pogues brand of holiday spirit squarely in mind—by which I mean that your humble narrator is almost certainly drunk, and may be incarcerated at the time of publication—gather ’round for a story of hope, of hardships, of semi-asynchronous JavaScript programming, and ultimately: of Promise unfulfilled.
The Main Thread
JavaScript is single-minded, in a manner of speaking. Anything we tell the JavaScript runtime to do goes into a single-file queue; you’ll see it referred to as the “main thread,” or “UI thread.” That thread can be shared by a number of critical browser processes, like rendering and re-rendering parts of the page, and user interactions ranging from the simple—say, highlighting text—to the more complex—interacting with form elements.
If that sounds a little scary to you, well, that’s because it is. The more complex our scripts, the more we’re cramming into that single-file main thread, to be processed along with—say—some of our CSS animations. Too much JavaScript clogging up the main thread means a lot of user-facing performance jankiness. Getting away from that single thread is a big part of all the excitement around Web Workers, which allow us to offload entire scripts into their own dedicated background threads—though not without limitations of their own. Outside of Web Workers, that everything-thread is the only game in town: scripts executed one thing at a time, functions calling functions calling functions, taking numbers and crowding up the same deli counter as a user’s interactions—which, in this already strained metaphor, would be ham, I guess?
Asynchronous JavaScript
Now, those queued actions may include asynchronous things. For example: AJAX callbacks, setTimeout/setInterval, and addEventListener won’t block the main thread while we’re waiting for a request to come back, a timer to tick away, or an event to trigger. Once those things do kick in, though, the actions they’re meant to perform will get shuffled right back into that single-thread queue.
There are a couple of places you might have written asynchronously-fired JavaScript, even if you’re not super familiar with the overarching concept: XMLHttpRequest—“AJAX,” if ya nasty—or just kicking off a function once a user triggers a click or mouseenter event. Event-driven development is writ a little larger, with the overall flow of the script dictated by events, both internal and external. Writing event-driven JavaScript applications is a step in the right direction for sure—it won’t cure what ails the main thread, but it does work with the medium in a reasonable way. Event-driven development allows us to manage our use of the main thread in a way that makes sense. If any of this rings a bell for you, the motivation for Promises should feel familiar.
For example, a custom init event might kick things off, and fire a create event that applies our classes and restructures our markup which, on completion, fires a bindEvents event to handle all the event listeners for user interaction. There might not sound like much difference between that and one big function that kicks off, manipulates the DOM, and binds our events line-by-line—but in a script of sufficient size and complexity we’re not only provided with a decoupled flow through the script, but obvious touchpoints for future updates and a predictable structure for ongoing maintenance. 
This pattern falls apart a little where we were still creating, binding, and listening for events in the same top-to-bottom, one-item-at-a-time way—we had to set a listener on a given object before the event fires, or nothing would happen:
// Create the event:
var event = document.createEvent( ""Event"" );

// Name the event:
event.initEvent( ""doTheStuff"", true, true );

// Listen for the custom `doTheStuff` event on `window`:
window.addEventListener( ""doTheStuff"", initializeEverything );

// Fire the custom event
window.dispatchEvent( event );
This example is a little contrived, and this stuff is a lot more manageable for sure with the addition of a framework, but that’s the basic gist: create and name the event, add a listener for the event, and—after setting our listener—dispatch the event.
Events and callbacks aren’t the only game in town for weaving our way in and out of the main thread, though—at least, not anymore. 
Promises
A Promise is, at the risk of sounding sentimental, pure potential—an empty container into which a value eventually results. A Promise can exist in several states: “pending,” while the computation they contain is being performed or “resolved” once that computation is complete. Once resolved, a Promise is “fulfilled” if it gave us back something we expect, or “rejected” if it didn’t.
The Promise constructor accepts a callback with two arguments: resolve and reject. We perform an action—asynchronous or otherwise—within that callback. If everything in there has gone according to plan, we call resolve. If something has gone awry, we call reject—with an error, conventionally. To illustrate, let’s tack something together with a pretty decent chance of doing what we don’t want: a promise meant only to give us the number 1, but has a chance of giving us back a 2. No reasonable person would ever do this, of course, but I wouldn’t necessarily put it past me.
var promisedOne = new Promise( function( resolve, reject ) {
  var coinToss = Math.floor( Math.random() * 2 ) + 1;

  if( coinToss === 1 ) {
    resolve( coinToss );
  } else {
    reject( new Error( ""That ain’t a one."" ) );
  }
});
There’s nothing too surprising in there, after you boil it all down. It’s a little return-y, with the exception that we’re flagging results as “as expected” or “something went wrong.”
Tapping into that Promise uses another new keyword: then—and as someone who attempts to make sense of JavaScript by breaking it down to plain ol’ human-language, I’m a big fan of this syntax. then is tacked onto our Promise identifier, and does just what it says on the tin: once the Promise is resolved, then do one of two things, both supplied as callbacks: the first in the case of a fulfilled promise, and the second in the case of a rejected one. Those two callbacks will have, as arguments, the results we specified with resolve orreject, respectively. It sounds like a lot in prose, but in code it’s a pretty simple pattern:
promisedOne.then( function( result ) {
  console.log( result );
}, function( error ) {
  console.error( error );
});
If you’ve spent any time working with AJAX—jQuery-wise, in particular—you’ve seen something like this pattern before: a success callback and an error callback. The state of a promise, once fulfilled or rejected, cannot be changed—any reference we make to promisedOne will have a single, fixed result.
It may not look like too much the way I’m using it here, but it’s powerful stuff—a pattern for asynchronously resolving anything. I’ve recently used Promises alongside a script that emulates Font Load Events, to apply webfonts asynchronously and avoid a potential performance hit. Font Face Observer allows us to, as the name implies, determine when the files referenced by our @font-face rules have finished loading. 
var fontObserver = new FontFaceObserver( ""Fancy Font"" );

fontObserver.check().then(function() {
  document.documentElement.className += "" fonts-loaded"";
}, function( error ) {
  console.error( error );
});
fontObserver.check() gives us back a Promise, allowing us to chain on a then containing our callbacks for success and failure. We use the fulfilled callback to bolt a class onto the page once the font file has been fully transferred. We don’t bother including an argument in the first function, since we don’t care about the result itself so much as we care that the promise resolved without error—we’re not doing anything with the resolved value, just adding a class to the page. We do include the error argument, since we’ll want to know what happened should something go wrong.
Now, this isn’t the tidiest syntax around—at least to my eyes—with those two functions just kinda floating in a then. Luckily there’s an similar alternative syntax; one that I find a bit easier to parse at-a-glance:
fontObserver.check()
  .then(function() {
    document.documentElement.className += "" fonts-loaded"";
  })
  .catch(function( error ) {
    console.log( error );
  });
The first callback inside then provides us with our success state, while the catch provides us with a single, explicit “something went wrong” callback. The two syntaxes aren’t completely identical in all situations, but for a simple case like this, I find it a little neater.
The Common Thread
I guess I still owe you an explanation, huh. Not about the JavaScript-whatever; I think I’ve explained that plenty. No, I mean Fairytale of New York, and why it’s perched up there at the top of the four (4) song heap.
Fairytale is a sad song, ostensibly. If you follow the main thread—start to finish, line-by-line, step by step— Fairytale is a sad song. And I can see you out there, visions of Die Hard dancing in your heads: “but is it a Christmas song?”
Well, for my money, nothing says “holidays” quite like unreliable narration.
Shane MacGowan, the song’s author, has placed the first verse about “Christmas Eve in the drunk tank” as happening right after the “lucky one, came in eighteen-to-one”—not at the chronological end of the story. That means the song might not be mostly drunken flashback, but all of it a single, overarching flashback including a Christmas Eve in protective custody. It could be that the man and woman are, together, recounting times long past—good times and bad times—maybe not even in chronological order. Hell, the “NYPD Choir” mentioned in the chorus? There’s no such thing.
We’re not big Christmas folks, my family and I. But just the same, every year, the handful of us get together, and every year—like clockwork—there’s a lull in conversation, there’s a sharp exhale, and Ma says “we all made it.” Not to a house, not to a dinner, but through another year, to another Christmas. At this point, without fail, someone starts telling a story—and one begets another, and so on. Sometimes the stories are happy, sometimes they’re sad, more often than not they’re both. Some are about things we were lucky to walk away from, some are about a time when another one of us didn’t.
Start-to-finish, line-by-line, step-by-step, the main thread through the year doesn’t change, and maybe there isn’t a whole lot we can do to change it. But by carefully weaving our way in and out of that thread—stories all out of sync and resolving one way or the other, with the results determined by questionably reliable narrators—we can change the way we interact with it and, little by little, we can start making sense of it.",2016,Mat Marquis,matmarquis,2016-12-19T00:00:00+00:00,https://24ways.org/2016/fairytale-of-new-promise/,code
304,Five Lessons From My First 18 Months as a Dev,"I recently moved from Sydney to London to start a dream job with Twitter as a software engineer. A software engineer! Who would have thought.
Having started my career as a journalist, the title ‘engineer’ is very strange to me. The notion of writing in first person is also very strange. Journalists are taught to be objective, invisible, to keep yourself out of the story. And here I am writing about myself on a public platform. Cringe.
Since I started learning to code I’ve often felt compelled to write about my experience. I want to share my excitement and struggles with the world! But as a junior I’ve been held back by thoughts like ‘whatever you have to say won’t be technical enough’, ‘any time spent writing a blog would be better spent writing code’, ‘blogging is narcissistic’, etc. 
Well, I’ve been told that your thirties are the years where you stop caring so much about what other people think. And I’m almost 30. So here goes!
These are five key lessons from my first year and a half in tech:
Deployments should delight, not dread 

Lesson #1: Making your deployment process as simple as possible is worth the investment.

In my first dev job, I dreaded deployments. We would deploy every Sunday night at 8pm. Preparation would begin the Friday before. A nominated deployment manager would spend half a day tagging master, generating scripts, writing documentation and raising JIRAs. The only fun part was choosing a train gif to post in HipChat: ‘All aboard! The deployment train leaves in 3, 2, 1…”

When Sunday night came around, at least one person from every squad would need to be online to conduct smoke tests. Most times, the deployments would succeed. Other times they would fail. Regardless, deployments ate into people’s weekend time — and they were intense. Devs would rush to have their code approved before the Friday cutoff. Deployment managers who were new to the process would fear making a mistake. 
The team knew deployments were a problem. They were constantly striving to improve them. And what I’ve learnt from Twitter is that when they do, their lives will be bliss.
TweetDeck’s deployment process fills me with joy and delight. It’s quick, easy and stress free. In fact, it’s so easy I deployed code on my first day in the job! Anyone can deploy, at any time of day, with a single command. Rollbacks are just as simple. There’s no rush to make the deployment train. No manual preparation. No fuss. Value — whether in the form of big new features, simple UI improvements or even production bug fixes — can be shipped in an instant. The team assures me the process wasn’t always like this. They invested lots of time in making their deployments better. And it’s clearly paid off.
Code reviews need love, time and acceptance 

Lesson #2: Code reviews are a three-way gift. Every time I review someone else’s code, I help them, the team and myself.

Code reviews were another pain point in my previous job. And to be honest, I was part of the problem. I would raise code reviews that were far too big. They would take days, sometimes weeks, to get merged. One of my reviews had 96 comments! I would rarely review other people’s code because I felt too junior, like my review didn’t carry any weight. 
The review process itself was also tiring, and was often raised in retrospectives as being slow. In order for code to be merged it needed to have ticks of approval from two developers and a third tick from a peer tester. It was the responsibility of the author to assign the reviewers and tester. It was felt that if it was left to team members to assign themselves to reviews, the “someone else will do it” mentality would kick in, and nothing would get done.
At TweetDeck, no-one is specifically assigned to reviews. Instead, when a review is raised, the entire team is notified. Without fail, someone will jump on it. Reviews are seen as blocking. They’re seen to be equally, if not more important, than your own work. I haven’t seen a review sit for longer than a few hours without comments. 
We also don’t work on branches. We push single commits for review, which are then merged to master. This forces the team to work in small, incremental changes. If a review is too big, or if it’s going to take up more than an hour of someone’s time, it will be sent back.
What I’ve learnt so far at Twitter is that code reviews must be small. They must take priority. And they must be a team effort. Being a new starter is no “get out of jail free card”. In fact, it’s even more of a reason to be reviewing code. Reviews are a great way to learn, get across the product and see different programming styles. If you’re like me, and find code reviews daunting,  ask to pair with a senior until you feel more confident. I recently paired with my mentor at Twitter and found it really helpful.
Get friendly with feature flagging 

Lesson #3: Feature flagging gives you complete control over how you build and release a project.

Say you’re implementing a new feature. It’s going to take a few weeks to complete. You’ll complete the feature in small, incremental changes. At what point do these changes get merged to master? At what point do they get deployed? Do you start at the back end and finish with the UI, so the user won’t see the changes until they’re ready? With feature flagging — it doesn’t matter. In fact, with feature flagging, by the time you are ready to release your feature, it’s already deployed, sitting happily in master with the rest of your codebase. 
A feature flag is a boolean value that gets wrapped around the code relating to the thing you’re working on. The code will only be executed if the value is true.
if (TD.decider.get(‘new_feature’)) {
    //code for new feature goes here
}
In my first dev job, I deployed a navigation link to the feature I’d been working on, making it visible in the product, even though the feature wasn’t ready. “Why didn’t you use a feature flag?” a senior dev asked me. An honest response would have been: “Because they’re confusing to implement and I don’t understand the benefits of using them.” The fix had to wait until the next deployment.
The best thing about feature flagging at TweetDeck is that there is no need to deploy to turn on or off a feature. We set the status of the feature via an interface called Deckcider, and the code makes regular API requests to get the status. 
At TweetDeck we are also able to roll our features out progressively. The first rollout might be to a staging environment. Then to employees only. Then to 10 per cent of users, 20 per cent, 30 per cent, and so on. A gradual rollout allows you to monitor for bugs and unexpected behaviour, before releasing the feature to the entire user base.
Sometimes a piece of work requires changes to existing business logic. So the code might look more like this:
if (TD.decider.get(‘change_to_existing_feature’)) {
    //new logic goes here
} else {
    //old logic goes here
}
This seems messy, right? Riddling your code with if else statements to determine which path of logic should be executed, or which version of the UI should be displayed. But at Twitter, this is embraced. You can always clean up the code once a feature is turned on. This isn’t essential, though. At least not in the early days. When a cheeky bug is discovered, having the flag in place allows the feature to be very quickly turned off again. 
Let data and experimentation drive development 

Lesson #4: Use data to determine the direction of your product and measure its success.

The first company I worked for placed a huge amount of emphasis on data-driven decision making. If we had an idea, or if we wanted to make a change, we were encouraged to “bring data” to show why it was necessary. “Without data, you’re just another person with an opinion,” the chief data scientist would say. This attitude helped to ensure we were building the right things for our customers. Instead of just plucking a new feature out of thin air, it was chosen based on data that reflected its need.
But how do you design that feature? How do you know that the design you choose will have the desired impact? That’s where experiments come into play. 
At TweetDeck we make UI changes that we hope will delight our users. But the assumptions we make about our users are often wrong. Our front-end team recently sat in a room and tried to guess which UIs from A/B tests had produced better results. Half the room guessed incorrectly every time.
We can’t assume a change we want to make will have the impact we expect. So we run an experiment. Here’s how it works. Users are placed into buckets. One bucket of users will have access to the new feature, the other won’t. We hypothesise that the bucket exposed to the new feature will have better results. The beauty of running an experiment is that we’ll know for sure. Instead of blindly releasing the feature to all users without knowing its impact, once the experiment has run its course, we’ll have the data to make decisions accordingly.
Hire the developer, not the degree

Lesson #5: Testing candidates on real world problems will allow applicants from all backgrounds to shine.

Surely, a company like Twitter would give their applicants insanely difficult code tests, and the toughest technical questions, that only the cleverest CS graduates could pass, I told myself when applying for the job. Lucky for me, this wasn’t the case. The process was insanely difficult—don’t get me wrong—but the team at TweetDeck gave me real world problems to solve.
The first code test involved bug fixes, performance and testing. The second involved DOM traversal and manipulation. Instead of being put on the spot in a room with a whiteboard and pen I was given a task, access to the internet, and time to work on it. Similarly, in my technical interviews, I was asked to pair program on real world problems that I was likely to face on the job.
In one of my phone screenings I was told Twitter wanted to increase diversity in its teams. Not just gender diversity, but also diversity of experience and background. Six months later, with a bunch of new hires, team lead Tom Ashworth says TweetDeck has the most diverse team it’s ever had. “We designed an interview process that gave us a way to simulate the actual job,” he said. “It’s not about testing whether you learnt an algorithm in school.”
Is this lowering the bar? No. The bar is whether a candidate has the ability to solve problems they are likely to face on the job. I recently spoke to a longstanding Atlassian engineer who said they hadn’t seen an algorithm in their seven years at the company.
These days, only about 50 per cent of developers have computer science degrees. The majority of developers are self taught, learn on the job or via online courses. If you want to increase diversity in your engineering team, ensure your interview process isn’t excluding these people.",2016,Amy Simmons,amysimmons,2016-12-20T00:00:00+00:00,https://24ways.org/2016/my-first-18-months-as-a-dev/,process
301,Stretching Time,"Time is valuable. It’s a precious commodity that, if we’re not too careful, can slip effortlessly through our fingers. When we think about the resources at our disposal we’re often guilty of forgetting the most valuable resource we have to hand: time.
We are all given an allocation of time from the time bank. 86,400 seconds a day to be precise, not a second more, not a second less.
It doesn’t matter if we’re rich or we’re poor, no one can buy more time (and no one can save it). We are all, in this regard, equals. We all have the same opportunity to spend our time and use it to maximum effect. As such, we need to use our time wisely.
I believe we can ‘stretch’ time, ensuring we make the most of every second and maximising the opportunities that time affords us.
Through a combination of ‘Structured Procrastination’ and ‘Focused Finishing’ we can open our eyes to all of the opportunities in the world around us, whilst ensuring that we deliver our best work precisely when it’s required. A win win, I’m sure you’ll agree.
Structured Procrastination
I’m a terrible procrastinator. I used to think that was a curse  – “Why didn’t I just get started earlier?” – over time, however, I’ve started to see procrastination as a valuable tool if it is used in a structured manner.
Don Norman refers to procrastination as ‘late binding’ (a term I’ve happily hijacked). As he argues, in Why Procrastination Is Good, late binding (delay, or procrastination) offers many benefits:

Delaying decisions until the time for action is beneficial… it provides the maximum amount of time to think, plan, and determine alternatives.

We live in a world that is constantly changing and evolving, as such the best time to execute is often ‘just in time’. By delaying decisions until the last possible moment we can arrive at solutions that address the current reality more effectively, resulting in better outcomes.
Procrastination isn’t just useful from a project management perspective, however. It can also be useful for allowing your mind the space to wander, make new discoveries and find creative connections. By embracing structured procrastination we can ‘prime the brain’.
As James Webb Young argues, in A Technique for Producing Ideas, all ideas are made of other ideas and the more we fill our minds with other stimuli, the greater the number of creative opportunities we can uncover and bring to life.
By late binding, and availing of a lack of time pressure, you allow the mind space to breathe, enabling you to uncover elements that are important to the problem you’re working on and, perhaps, discover other elements that will serve you well in future tasks.
When setting forth upon the process of writing this article I consciously set aside time to explore. I allowed myself the opportunity to read, taking in new material, safe in the knowledge that what I discovered – if not useful for this article – would serve me well in the future. 
Ron Burgundy summarises this neatly:

Procrastinator? No. I just wait until the last second to do my work because I will be older, therefore wiser.

An ‘older, therefore wiser’ mind is a good thing. We’re incredibly fortunate to live in a world where we have a wealth of information at our fingertips. Don’t waste the opportunity to learn, rather embrace that opportunity. Make the most of every second to fill your mind with new material, the rewards will be ample.
Deadlines are deadlines, however, and deadlines offer us the opportunity to focus our minds, bringing together the pieces of the puzzle we found during our structured procrastination.
Like everyone I’ll hear a tiny, but insistent voice in my head that starts to rise when the deadline is approaching. The older you get, the closer to the deadline that voice starts to chirp up.
At this point we need to focus.
Focused Finishing
We live in an age of constant distraction. Smartphones are both a blessing and a curse, they keep us connected, but if we’re not careful the constant connection they provide can interrupt our flow.
When a deadline is accelerating towards us it’s important to set aside the distractions and carve out a space where we can work in a clear and focused manner.
When it’s time to finish, it’s important to avoid context switching and focus. All those micro-interactions throughout the day – triaging your emails, checking social media and browsing the web – can get in the way of you hitting your deadline. At this point, they’re distractions.
Chunking tasks and managing when they’re scheduled can improve your productivity by a surprising order of magnitude. At this point it’s important to remove distractions which result in ‘attention residue’, where your mind is unable to focus on the current task, due to the mental residue of other, unrelated tasks.
By focusing on a single task in a focused manner, it’s possible to minimise the negative impact of attention residue, allowing you to maximise your performance on the task at hand.
Cal Newport explores this in his excellent book, Deep Work, which I would highly recommend reading. As he puts it:

Efforts to deepen your focus will struggle if you don’t simultaneously wean your mind from a dependence on distraction.

To help you focus on finishing it’s helpful to set up a work-focused environment that is purposefully free from distractions. There’s a time and a place for structured procrastination, but – equally – there’s a time and a place for focused finishing.
The French term ‘mise en place’ is drawn from the world of fine cuisine – I discovered it when I was procrastinating – and it’s applicable in this context. The term translates as ‘putting in place’ or ‘everything in its place’ and it refers to the process of getting the workplace ready before cooking.
Just like a professional chef organises their utensils and arranges their ingredients, so too can you.
Thanks to the magic of multiple users on computers, it’s possible to create a separate user on your computer – without access to email and other social tools – so that you can switch to that account when you need to focus and hit the deadline.
Another, less technical way of achieving the same result – depending, of course, upon your line of work – is to close your computer and find some non-digital, unconnected space to work in.
The goal is to carve out time to focus so you can finish. As Newport states:

If you don’t produce, you won’t thrive – no matter how skilled or talented you are.

Procrastination is fine, but only if it’s accompanied by finishing. Create the space to finish and you’ll enjoy the best of both worlds.
In closing…
There is a time and a place for everything: there is a time to procrastinate, and a time to focus. To truly reap the rewards of time, the mind needs both.
By combining the processes of ‘Structured Procrastination’ and ‘Focused Finishing’ we can make the most of our 86,400 seconds a day, ensuring we are constantly primed to make new discoveries, but just as importantly, ensuring we hit the all-important deadlines.
Make the most of your time, you only get so much. Use every second productively and you’ll be thankful that you did. Don’t waste your time, once it’s gone, it’s gone… and you can never get it back.",2016,Christopher Murphy,christophermurphy,2016-12-21T00:00:00+00:00,https://24ways.org/2016/stretching-time/,process
312,Preparing to Be Badass Next Year,"Once we’ve eaten our way through the holiday season, people will start to think about new year’s resolutions. We tend to focus on things that we want to change… and often things that we don’t like about ourselves to “fix”. We set rules for ourselves, or try to start new habits or stop bad ones. We focus in on things we will or won’t do. 
For many of us the list of things we “ought” to be spending time on is just plain overwhelming – family, charity/community, career, money, health, relationships, personal development. 
It’s kinda scary even just listing it out, isn’t it? I want to encourage you to think differently about next year.
The ever-brilliant Kathy Sierra articulates a better approach really well when talking about the attitude we should have to building great products. She tells us to think not about what the user will do with our product, but about what they are trying to achieve in the real world and how our product helps them to be badass1.
When we help the user be badass, then we are really making a difference. 
I suppose this is one way of saying: focus not on what you will do, focus on what it will help you achieve. How will it help you be awesome?
In what ways do you want to be more badass next year?
A professional lens
Though of course you might want to focus in on health or family or charity or community or another area next year, many people will want to become more badass in their chosen career. 
So let’s talk about a scaffold to help you figure out your professional / career development next year. 
First up, an assumption: everyone wants to be awesome. Nobody gets up in the morning aiming to be crap at their job. Nobody thinks to themselves “Today I am aiming for just south of mediocre, and if I can mess up everybody else’s ability to do good work then that will be just perfect2”. 
Ergo, you want to be awesome. So what does awesome look like? 
Danger!
The big trap that people fall into when think about their professional development is to immediately focus on the things that they aren’t good at. When you ask people “what do you want to work on getting better at next year?” they frequently gravitate to the things that they believe they are bad at. 
Why is this a trap? Because if you focus all your time and energy on improving the areas that you suck at, you are going to end up middling at everything. Going from bad → mediocre at a given skill / behaviour takes a bunch of time and energy. So if you spend all your time going from bad → mediocre at things, what do you think you end up? That’s right, mediocre. 
Mediocrity is not a great career goal, kids. 
What do you already rock at?
The much better investment of time and energy is to go from good → awesome. It often takes the same amount of relative time and energy, but wow the end result is better! So first, ask yourself and those who know you well what you are already pretty damn good at. Combat imposter syndrome by asking others. 
Then figure out how to double down on those things. What does brilliant look like for a given skill? What’s the knowledge or practice that you need to level yourself up even further in that thing?
But what if I really really suck?
Admittedly, sometimes something you suck at really is holding you back. But it’s important to separate out weaknesses (just something you suck at) from controlling weaknesses (something you suck at that actually matters for your chosen career). 
If skill x is just not an important thing for you to be good at, you may never need to care that you aren’t good at it. If your current role or the one you aspire to next really really requires you to be great at x, then it’s worth investing your time and energy (and possibly money too) getting better at it.
So when you look at the things that you aren’t good at, which of those are actually essential for success?
The right ratio
A good rule of thumb is to pick three things you are already good at to work on becoming awesome at and limit yourself to one weakness that you are trying to improve on. That way you are making sure that you get to awesome in areas where you already have an advantage, and limit the amount of time you are spending on going from bad → mediocre. 
Levelling up learning
So once you’ve figured out your areas you want to focus on next year, what do you actually decide to do? 
Most of all, you should try to design your day-to-day work in a way that it is also an effective learning experience. This means making sure you have a good feedback loop – you get to try something, see if it works, learn from it, rinse and repeat. 
It’s also about balance: you want to be challenged enough for work to be interesting, without it being so hard it’s frustrating. You want to do similar / the same things often enough that you get to learn and improve, without it being so repetitive that it’s boring. 
Continuously getting better at things you are already good at is actually both easier and harder than it sounds. The advantage is that it’s pretty easy to add the feedback loop to make sure that you are improving; the disadvantage is that you’re already good at these skills so you could easily just “do” without ever stopping to reflect and improve. Build in time for personal retrospectives (“What went well? What didn’t? What one thing will I choose to change next time?”) and find a way of getting feedback from outside sources as well. 
As for the new skills, it’s worth knowing that skill development follows a particular pattern:

We all start out unconsciously incompetent (we don’t know what to do and if we tried we’d unwittingly get it wrong), progress on to conscious incompetence (we now know we’re doing it wrong) then conscious competence (we’re doing it right but wow it takes effort and attention) and eventually get to unconscious competence (automatically getting it right). 
Your past experiences and knowledge might let you move faster through these stages, but no one gets to skip them. Invest the time and remember you need the feedback loop to really improve. 
What about keeping up?
Everything changes very fast in our industry. We need to invest in not falling behind, in keeping on top of what great looks like. There are a bunch of ways to do this, from reading blog posts, following links on Twitter, reading books to attending conferences or workshops, or just finding time to build things in new ways or with new technologies. 
Which will work best for you depends on how you best learn. Do you prefer to swallow a book? Do you learn most by building or experimenting? 
Whatever your learning style though, remember that there are three real needs:

Scan the landscape (what’s changing, does it matter)
Gain the knowledge or skills (get the detail)
Apply the knowledge or skills (use it in reality)

When you remember that you need all three of these things it can help you get more of what you do. 
For me personally, I use a combination of conferences and blogs / Twitter to scan the landscape. Half of what I want out of a conference is just a list of things to have on my radar that might become important. I then pick a couple of things to go read up on more (I personally learn most effectively by swallowing a book or spec or similar). And then I pick one thing at a time to actually apply in real life, to embed the skill / knowledge. 
In summary

Aim to be awesome (mediocrity is not a career goal).
Figure out what you already rock at.
Only care about stuff you suck at that matters for your career.
Pick three things to go from good → awesome and one thing to go from bad → mediocre (or mediocre → good) this year.
Design learning into your daily work.
Scan the landscape, learn new stuff, apply it for real. 
Be badass!





She wrote a whole book about it. You should read it: Badass: Making Users Awesome ↩


Before you argue too vehemently: I suppose some antisocial sociopathic bastards do exist. Identify them, and then RUN AWAY FAST AS YOU CAN #realtalk ↩",2016,Meri Williams,meriwilliams,2016-12-22T00:00:00+00:00,https://24ways.org/2016/preparing-to-be-badass-next-year/,business
305,CSS Writing Modes,"Since you may not have a lot of time, I’m going to start at the end, with the dessert.
You can use a little-known, yet important and powerful CSS property to make text run vertically. Like this.

Or instead of running text vertically, you can layout a set of icons or interface buttons in this way. Or, of course, with anything on your page.  
The CSS I’ve applied makes the browser rethink the orientation of the world, and flow the layout of this element at a 90° angle to “normal”. Check out the live demo, highlight the headline, and see how the cursor is now sideways.
See the Pen Writing Mode Demo — Headline by Jen Simmons (@jensimmons) on CodePen.

The code for accomplishing this is pretty simple. 
h1 { 
  writing-mode: vertical-rl;
}
That’s all it takes to switch the writing mode from the web’s default horizontal top-to-bottom mode to a vertical right-to-left mode. If you apply such code to the html element, the entire page is switched, affecting the scroll direction, too. 
In my example above, I’m telling the browser that only the h1 will be in this vertical-rl mode, while the rest of my page stays in the default of horizontal-tb.
So now the dessert course is over. Let me serve up this whole meal, and explain the the CSS Writing Mode Specification.
Why learn about writing modes?
There are three reasons I’m teaching writing modes to everyone—including western audiences—and explaining the whole system, instead of quickly showing you a simple trick.


We live in a big, diverse world, and learning about other languages is fascinating. Many of you lay out pages in languages like Chinese, Japanese and Korean. Or you might be inspired to in the future.


Using writing-mode to turn bits sideways is cool. This CSS can be used in all kinds of creative ways, even if you are working only in English.

Most importantly, I’ve found understanding Writing Modes incredibly helpful when understanding Flexbox and CSS Grid. Before I learned Writing Mode, I felt like there was still a big hole in my knowledge, something I just didn’t get about why Grid and Flexbox work the way they do. Once I wrapped my head around Writing Modes, Grid and Flexbox got a lot easier. Suddenly the Alignment properties, align-* and justify-*, made sense.

Whether you know about it or not, the writing mode is the first building block of every layout we create. You can do what we’ve been doing for 25 years – and leave your page set to the default left-to-right direction, horizontal top-to-bottom writing mode. Or you can enter a world of new possibilities where content flows in other directions.
CSS properties
I’m going to focus on the CSS writing-mode property in this article. It has five possible options:
  writing-mode: horizontal-tb;
  writing-mode: vertical-rl;
  writing-mode: vertical-lr;
  writing-mode: sideways-rl;
  writing-mode: sideways-lr;
The CSS Writing Modes Specification is designed to support a wide range of written languages in all our human and linguistic complexity. Which—spoiler alert—is pretty insanely complex. The global evolution of written languages has been anything but simple. 
So I’ve got to start with explaining some basic concepts of web page layout and writing systems. Then I can show you what these CSS properties do. 
Inline Direction, Block Direction, and Character Direction
In the world of the web, there’s a concept of ‘block’ and ‘inline’ layout. If you’ve ever written display: block or display: inline, you’ve leaned on these concepts.  
In the default writing mode, blocks stack vertically starting at the top of the page and working their way down. Think of how a bunch of block-levels elements stack—like a bunch of a paragraphs—that’s the block direction. 

Inline is how each line of text flows. The default on the web is from left to right, in horizontal lines. Imagine this text that you are reading right now, being typed out one character at a time on a typewriter. That’s the inline direction. 

The character direction is which way the characters point. If you type a capital “A” for instance, on which side is the top of the letter? Different languages can point in different directions. Most languages have their characters pointing towards the top of the page, but not all.

Put all three together, and you start to see how they work as a system. 
The default settings for the web work like this.
Now that we know what block, inline, and character directions mean, let’s see how they are used in different writing systems from around the world.
The four writing systems of CSS Writing Modes
The CSS Writing Modes Specification handles all the use cases for four major writing systems; Latin, Arabic, Han and Mongolian. 
Latin-based systems
One writing system dominates the world more than any other, reportedly covering about 70% of the world’s population. 

The text is horizontal, running from left to right, or LTR. The block direction runs from top to bottom. 
It’s called the Latin-based system because it includes all languages that use the Latin alphabet, including English, Spanish, German, French, and many others. But there are many non-Latin-alphabet languages that also use this system, including Greek, Cyrillic (Russian, Ukrainian, Bulgarian, Serbian, etc.), and Brahmic scripts (Devanagari, Thai, Tibetan), and many more.
You don’t need to do anything in your CSS to trigger this mode. This is the default. 
Best practices, however, dictate that you declare in your opening <html> element which language and which direction (LTR or RTL) you are using. This website, for instance, uses <html lang='en-gb' dir='ltr'> to let the browser know this content is published in Great Britian’s version of English, in a left to right direction. 
Arabic-based systems
Arabic, Hebrew and a few other languages run the inline direction from right to left. This is commonly known as RTL.  
Note that the inline direction still runs horizontally. The block direction runs from top to bottom. And the characters are upright.

It’s not just the flow of text that runs from right to left, but everything about the layout of the website. The upper right-hand corner is the starting position. Important things are on the right. The eyes travel from right to left. So, typically RTL websites use layouts that are just like LTR websites, only flipped.
On websites that support both LTR and RTL, like the United Nations’ site at un.org, the two layouts are mirror images of each other.
For many web developers, our experiences with internationalization have focused solely on supporting Arabic and Hebrew script. 
CSS layout hacks for internationalization & RTL
To prepare an LTR project to support RTL, developers have had to create all sorts of hacks. For example, the Drupal community started a convention of marking every margin-left and -right, every padding-left and -right, every float: left and float: right with the comment /* LTR */. Then later developers could search for each instance of that exact comment, and create stylesheets to override each left with right, and vice versa. It’s a tedious and error prone way to work. CSS itself needed a better way to let web developers write their layout code once, and easily switch language directions with a single command.
Our new CSS layout system does exactly that. Flexbox, Grid and Alignment use start and end instead of left and right. This lets us define everything in relationship to the writing system, and switch directions easily. By writing justify-content: flex-start, justify-items: end, and eventually margin-inline-start: 1rem we have code that doesn’t need to be changed. 
This is a much better way to work. I know it can be confusing to think through start and end as replacements for left and right. But it’s better for any multiligual project, and it’s better for the web as a whole.
Sadly, I’ve seen CSS preprocessor tools that claim to “fix” the new CSS layout system by getting rid of start and end and bringing back left and right. They want you to use their tool, write justify-content: left, and feel self-righteous. It seems some folks think the new way of working is broken and should be discarded. It was created, however, to fulfill real needs. And to reflect a global internet. As Bruce Lawson says, WWW stands for the World Wide Web, not the Wealthy Western Web. Please don’t try to convince the industry that there’s something wrong with no longer being biased towards western culture. Instead, spread the word about why this new system is here.  
Spend a bit of time drilling the concept of inline and block into your head, and getting used to start and end. It will be second nature soon enough. 
I’ve also seen CSS preprocessors that let us use this new way of thinking today, even as all the parts aren’t fully supported by browsers yet. Some tools let you write text-align: start instead of text-align: left, and let the preprocessor handle things for you. That is terrific, in my opinion. A great use of the power of a preprocessor to help us switch over now. 
But let’s get back to RTL. 
How to declare your direction
You don’t want to use CSS to tell the browser to switch from an LTR language to RTL. You want to do this in your HTML. That way the browser has the information it needs to display the document even if the CSS doesn’t load.
This is accomplished mainly on the html element. You should also declare your main language. As I mentioned above, the 24 ways website is using <html lang='en-gb' dir='ltr'> to declare the LTR direction and the use of British English. The UN Arabic website uses <html lang='ar' dir='rtl'>to declare the site as an Arabic site, using a RTL layout. 
Things get more complicated when you’ve got a page with a mix of languages. But I’m not going to get into all of that, since this article is focused on CSS and layouts, not explaining everything about internationalization. 
Let me just leave direction here by noting that much of the heavy work of laying out the characters which make up each word is handled by Unicode. If you are interested in learning more about LTR, RTL and bidirectional text, watch this video: Introduction to Bidirectional Text, a presentation by Elika Etemad. 
Meanwhile, let’s get back to CSS.
The writing mode CSS for Latin-based and Arabic-based systems
For both of these systems—Latin-based and Arabic-based, whether LTR or RTL—the same CSS property applies for specifying the writing mode: writing-mode: horizontal-tb. That’s because in both systems, the inline text flow is horizontal, while the block direction is top-to-bottom. This is expressed as horizontal-tb.
horizontal-tb is the default writing mode for the web, so you don’t need to specify it unless you are overriding something else higher up in the cascade. You can just imagine that every site you’ve ever built came with:
html {
  writing-mode: horizontal-tb;
}
Now let’s turn our attention to the vertical writing systems. 
Han-based systems
This is where things start to get interesting. 
Han-based writing systems include CJK languages, Chinese, Japanese, Korean and others. There are two options for laying out a page, and sometimes both are used at the same time.
Much of CJK text is laid out like Latin-based languages, with a horizontal top-to-bottom block direction, and a left-to-right inline direction. This is the more modern way to doing things, started in the 20th century in many places, and further pushed into domination by the computer and later the web. 
The CSS to do this bit of the layouts is the same as above:
section {
  writing-mode: horizontal-tb;
}
Or, you know, do nothing, and get that result as a default. 
Alternatively Han-based languages can be laid out in a vertical writing mode, where the inline direction runs vertically, and the block direction goes from right to left. 
See both options in this diagram:

Note that the horizontal text flows from left to right, while the vertical text flows from right to left. Wild, eh? 
This Japanese issue of Vogue magazine is using a mix of writing modes. The cover opens on the left spine, opposite of what an English magazine does.  

This page mixes English and Japanese, and typesets the Japanese text in both horizontal and vertical modes. Under the title “Richard Stark” in red, you can see a passage that’s horizontal-tb and LTR, while the longer passage of text at the bottom of the page is typeset vertical-rl. The red enlarged cap marks the beginning of that passage. The long headline above the vertical text is typeset LTR, horizontal-tb.

The details of how to set the default of the whole page will depend on your use case. But each element, each headline, each section, each article can be marked to flow the opposite of the default however you’d like.
For example, perhaps you leave the default as horizontal-tb, and specify your vertical elements like this:
div.articletext {
  writing-mode: vertical-rl;
}
Or alternatively you could change the default for the page to a vertical orientation, and then set specific elements to horizontal-tb, like this:
html { 
  writing-mode: vertical-rl;
}
h2, .photocaptions, section {
  writing-mode: horizontal-tb;
}
If your page has a sideways scroll, then the writing mode will determine whether the page loads with upper left corner as the starting point, and scroll to the right (horizontal-tb as we are used to), or if the page loads with the upper right corner as the starting point, scrolling to the left to display overflow. Here’s an example of that change in scrolling direction, in a CSS Writing Mode demo by Chen Hui Jing. Check out her demo — you can switch from horizontal to vertical writing modes with a checkbox and see the difference. 

Mongolian-based systems
Now, hopefully so far all of this kind of makes sense. It might be a bit more complicated than expected, but it’s not so hard. Well, enter the Mongolian-based systems.
Mongolian is also a vertical script language. Text runs vertically down the page. Just like Han-based systems. There are two major differences. First, the block direction runs the other way. In Mongolian, block-level elements stack from left to right. 
Here’s a drawing of how Wikipedia would look in Mongolian if it were laid out correctly.
Perhaps the Mongolian version of Wikipedia will be redone with this layout.
Now you might think, that doesn’t look so weird. Tilt your head to the left, and it’s very familiar. The block direction starts on the left side of the screen and goes to the right. The inline direction starts on the top of the page and moves to the bottom (similar to RTL text, just turned 90° counter-clockwise). But here comes the other huge difference. The character direction is “upside down”. The top of the Mongolian characters are not pointing to the left, towards the start edge of the block direction. They point to the right. Like this:

Now you might be tempted to ignore all this. Perhaps you don’t expect to be typesetting Mongolian content anytime soon. But here’s why this is important for everyone — the way Mongolian works defines the results writing-mode: vertical-lr. And it means we cannot use vertical-lr for typesetting content in other languages in the way we might otherwise expect. 
If we took what we know about vertical-rl and guessed how vertical-lr works, we might imagine this:

But that’s wrong. Here’s how they actually compare:

See the unexpected situation? In both writing-mode: vertical-rl and writing-mode: vertical-lr latin text is rotated clockwise. Neither writing mode let’s us rotate text counter-clockwise. 
If you are typesetting Mongolian content, apply this CSS in the same way you would apply writing-mode to Han-based writing systems. To the whole page on the html element, or to specific pages of the page like this:
section {
  writing-mode: vertical-lr;
}
Now, if you are using writing-mode for a graphic design effect on a language that is otherwise typesets horizontally, I don’t think writing-mode: vertical-lr is useful. If the text wraps onto two lines, it stacks in a very unexpected way. So I’ve sort of obliterated it from my toolkit. I find myself using writing-mode: vertical-rl a lot. And never using -lr. Hm.
Writing modes for graphic design
So how do we use writing-mode to turn English headlines sideways? We could rely on transform: rotate()
Here are two examples, one for each direction. (By the way, each of these demos use CSS Grid for their overall layout, so be sure to test them in a browser that supports CSS Grid, like Firefox Nightly.)

In this demo 4A, the text is rotated clockwise using this code: 
h1 {
  writing-mode: vertical-rl;
}

In this demo 4B, the text is rotated counter-clockwise using this code: 
h1 {
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  text-align: right;
}
I use vertical-rl to rotate the text so that it takes up the proper amount of space in the overall flow of the layout. Then I rotate it 180° to spin it around to the other direction. And then I use text-align: right to get it to rise up to the top of it’s container. This feels like a hack, but it’s a hack that works.
Now what I would like to do instead is use another CSS value that was designed for this use case — one of the two other options for writing mode.
If I could, I would lay out example 4A with:
h1 {
  writing-mode: sideways-rl;
}
And layout example 4B with: 
h1 {
  writing-mode: sideways-lr;
}
The problem is that these two values are only supported in Firefox. None of the other browsers recognize sideways-*. Which means we can’t really use it yet. 
In general, the writing-mode property is very well supported across browsers. So I’ll use writing-mode: vertical-rl for now, with the transform: rotate(180deg); hack to fake the other direction. 
There’s much more to what we can do with the CSS designed to support multiple languages, but I’m going to stop with this intermediate introduction. 
If you do want a bit more of a taste, look at this example that adds text-orientation: upright; to the mix — turning the individual letters of the latin font to be upright instead of sideways.

It’s this demo 4C, with this CSS applied: 
h1 {
  writing-mode: vertical-rl;
  text-orientation: upright;
  text-transform: uppercase;
  letter-spacing: -25px;
}
You can check out all my Writing Modes demos at labs.jensimmons.com/#writing-modes. 

I’ll leave you with this last demo. One that applies a vertical writing mode to the sub headlines of a long article. I like how small details like this can really bring a fresh feeling to the content. 
See the Pen Writing Mode Demo — Article Subheadlines by Jen Simmons (@jensimmons) on CodePen.",2016,Jen Simmons,jensimmons,2016-12-23T00:00:00+00:00,https://24ways.org/2016/css-writing-modes/,code
300,Taking Device Orientation for a Spin,"When The Police sang “Don’t Stand So Close To Me” they weren’t talking about using a smartphone to view a panoramic image on Facebook, but they could have been. For years, technology has driven relentlessly towards devices we can carry around in our pockets, and now that we’re there, we’re expected to take the thing out of our pocket and wave it around in front of our faces like a psychotic donkey in search of its own dangly carrot.
But if you can’t beat them, join them.
A brave new world
A couple of years back all sorts of specs for new HTML5 APIs sprang up much to our collective glee. Emboldened, we ran a few tests and found they basically didn’t work in anything and went off disheartened into the corner for a bit of a sob.
Turns out, while we were all busy boohooing, those browser boffins have actually being doing some work, and lo and behold, some of these APIs are even half usable. Mostly literally half usable—we’re still talking about browsers, after all.
Now, of course they’re all a bit JavaScripty and are going to involve complex methods and maths and science and probably about a thousand dependancies from Github that will fall out of fashion while we’re still trying to locate the documentation, right? Well, no! 
So what if we actually wanted to use one of these APIs, say to impress our friends with our ability to make them wave their phones in front of their faces (because no one enjoys looking hapless more than the easily-technologically-impressed), how could we do something like that? Let’s find out.
The Device Orientation API
The phone-wavy API is more formally known as the DeviceOrientation Event Specification. It does a bunch of stuff that basically doesn’t work, but also gives us three values that represent orientation of a device (a phone, a tablet, probably not a desktop computer) around its x, y and z axes. You might think of it as pitch, roll and yaw if you like to spend your weekends wearing goggles and a leather hat.
The main way we access these values is through an event listener, which can inform our code every time the value changes. Which is constantly, because you try and hold a phone still and then try and hold the Earth still too.
The API calls those pitch, roll and yaw values alpha, beta and gamma. Chocks away:
window.addEventListener('deviceorientation', function(e) {
    console.log(e.alpha);
    console.log(e.beta);
    console.log(e.gamma);
});
If you look at this test page on your phone, you should be able to see the numbers change as you twirl the thing around your body like the dance partner you never had. Wrist strap recommended.
One important note
Like may of these newfangled APIs, Device Orientation is only available over HTTPS. We’re not allowed to have too much fun without protection, so make sure that you’re working on a secure line. I’ve found a quick and easy way to share my local dev environment over TLS with my devices is to use an ngrok tunnel.
ngrok http -host-header=rewrite mylocaldevsite.dev:80
ngrok will then set up a tunnel to your dev site with both HTTP and HTTPS URL options. You, of course, want the HTTPS option.
Right, where were we?
Make something to look at
It’s all well and good having a bunch of numbers, but they’re no use unless we do something with them. Something creative. Something to inspire the generations. Or we could just build that Facebook panoramic image viewer thing (because most of us are familiar with it and we’re not trying to be too clever here). Yeah, let’s just build one of those.
Our basic framework is going to be similar to that used for an image carousel. We have a container, constrained in size, and CSS overflow property set to hidden. Into this we place our wide content and use positioning to move the content back and  forth behind the ‘window’ so that the part we want to show is visible.
Here it is mocked up with a slider to set the position. When you release the slider, the position updates. (This actually tests best on desktop with your window slightly narrowed.)
The details of the slider aren’t important (we’re about to replace it with phone-wavy goodness) but the crucial part is that moving the slider results in a function call to position the image. This takes a percentage value (0-100) with 0 being far left and 100 being far right (or ‘alt-nazi’ or whatever).
var position_image = function(percent) {
    var pos = (img_W / 100)*percent;
    img.style.transform = 'translate(-'+pos+'px)'; 
};
All this does is figure out what that percentage means in terms of the image width, and set the transform: translate(…); CSS property to move the image. (We use translate because it might be a bit faster to animate than left/right positioning.)
Ok. We can now read the orientation values from our device, and we can programatically position the image. What we need to do is figure out how to convert those raw orientation values into a nice tidy percentage to pass to our function and we’re done. (We’re so not done.)
The maths bit
If we go back to our raw values test page and make-believe that we have a fascinating panoramic image of some far-off beach or historic monument to look at, you’ll note that the main value that is changing as we swing back and forth is the ‘alpha’ value. That’s the one we want to track.
As our goal here is hey, these APIs are interesting and fun and not let’s build the world’s best panoramic image viewer, we’ll start by making a few assumptions and simplifications:

When the image loads, we’ll centre the image and take the current nose-forward orientation reading as the middle.
Moving left, we’ll track to the left of the image (lower percentage).
Moving right, we’ll track to the right (higher percentage).
If the user spins round, does cartwheels or loads the page then hops on a plane and switches earthly hemispheres, they’re on their own.

Nose-forward
When the page loads, the initial value of alpha gives us our nose-forward position. In Safari on iOS, this is normalised to always be 0, whereas most everywhere else it tends to be bound to pointy-uppy north. That doesn’t really matter to us, as we don’t know which direction the user might be facing in anyway — we just need to record that initial state and then use it to compare any new readings.
var initial_position = null;

window.addEventListener('deviceorientation', function(e) {
    if (initial_position === null) {
        initial_position = Math.floor(e.alpha);
    };

    var current_position = initial_position - Math.floor(e.alpha);
});
(I’m rounding down the values with Math.floor() to make debugging easier - we’ll take out the rounding later.)
We get our initial position if it’s not yet been set, and then calculate the current position as a difference between the new value and the stored one.
These values are weird
One thing you need to know about these values, is that they range from 0 to 360 but then you also get weird left-of-zero values like -2 and whatever. And they wrap past 360 back to zero as you’d expect if you do a forward roll.
What I’m interested in is working out my rotation. If 0 is my nose-forward position, I want a positive value as I turn right, and a negative value as I turn left. That puts the awkward 360-tipping point right behind the user where they can’t see it.
var rotation  = current_position;
if (current_position > 180) rotation = current_position-360;
Which way up?
Since we’re talking about orientation, we need to remember that the values are going to be different if the device is held in portrait on landscape mode. See for yourself - wiggle it like a steering wheel and you get different values. That’s easy to account for when you know which way up the device is, but in true browser style, the API for that bit isn’t well supported. The best I can come up with is:
var screen_portrait = false;
if (window.innerWidth < window.innerHeight) {
    screen_portrait = true;
}
It works. Then we can use screen_portrait to branch our code:
if (screen_portrait) {
        if (current_position > 180) rotation = current_position-360;
} else {
        if (current_position < -180) rotation = 360+current_position;
}
Here’s the code in action so you can see the values for yourself. If you change screen orientation you’ll need to refresh the page (it’s a demo!).
Limiting rotation
Now, while the youth of today are rarely seen without a phone in their hands, it would still be unreasonable to ask them to spin through 360° to view a photo. Instead, we need to limit the range of movement to something like 60°-from-nose in either direction and normalise our values to pan the entire image across that 120° range. -60 would be full-left (0%) and 60 would be full-right (100%).
If we set max_rotation = 60, that code ends up looking like this:
if (rotation > max_rotation) rotation = max_rotation;
if (rotation < (0-max_rotation)) rotation = 0-max_rotation;

var percent = Math.floor(((rotation + max_rotation)/(max_rotation*2))*100);
We should now be able to get a rotation from -60° to +60° expressed as a percentage. Try it for yourself.
The big reveal
All that’s left to do is pass that percentage to our image positioning function and would you believe it, it might actually work.
position_image(percent);
You can see the final result and take it for a spin. Literally.
So what have we made here? Have we built some highly technical panoramic image viewer to aid surgeons during life-saving operations using only JavaScript and some slightly questionable mathematics? No, my friends, we have not. Far from it. 
What we have made is progress. We’ve taken a relatively newly available hardware API and a bit of simple JavaScript and paired it with existing CSS knowledge and made something that we didn’t have this morning. Something we probably didn’t even want this morning. Something that if you take a couple of steps back and squint a bit might be a prototype for something vaguely interesting. But more importantly, we’ve learned that our browsers are just a little bit more capable than we thought.
The web platform is maturing rapidly. There are new, relatively unexplored APIs for doing all sorts of crazy thing that are often dismissed as the preserve of native apps. Like some sort of app marmalade. Poppycock. 
The web is an amazing, exciting place to create things. All it takes is some base knowledge of the fundamentals, a creative mind and a willingness to learn. We have those! So let’s create things.",2016,Drew McLellan,drewmclellan,2016-12-24T00:00:00+00:00,https://24ways.org/2016/taking-device-orientation-for-a-spin/,code
204,Cascading Web Design with Feature Queries,"Feature queries, also known as the @supports rule, were introduced as an extension to the CSS2 as part of the CSS Conditional Rules Module Level 3, which was first published as a working draft in 2011. It is a conditional group rule that tests if the browser’s user agent supports CSS property:value pairs, and arbitrary conjunctions (and), disjunctions (or), and negations (not) of them.
The motivation behind this feature was to allow authors to write styles using new features when they were supported but degrade gracefully in browsers where they are not. Even though the nature of CSS already allows for graceful degradation, for example, by ignoring unsupported properties or values without disrupting other styles in the stylesheet, sometimes we need a bit more than that.
CSS is ultimately a holistic technology, in that, even though you can use properties in isolation, the full power of CSS shines through when used in combination. This is especially evident when it comes to building web layouts. Having native feature detection in CSS makes it much more convenient to build with cutting-edge CSS for the latest browsers while supporting older browsers at the same time.
Browser support
Opera first implemented feature queries in November 2012, both Chrome and Firefox had it since May 2013. There have been several articles about feature queries written over the years, however, it seems that awareness of its broad support isn’t that well-known. Much of the earlier coverage on feature queries was not written in English, and perhaps that was a limiting factor.

@supports ― CSSのFeature Queries by Masataka Yakura, August 8 2012
Native CSS Feature Detection via the @supports Rule by Chris Mills, December 21 2012
CSS @supports by David Walsh, April 3 2013
Responsive typography with CSS Feature Queries by Aral Balkan, April 9 2013
How to use the @supports rule in your CSS by Lea Verou, January 31 2014
CSS Feature Queries by Amit Tal, June 2 2014
Coming Soon: CSS Feature Queries by Adobe Web Platform Team, August 21 2014
CSS feature queries mittels @supports by Daniel Erlinger, November 27 2014

As of December 2017, all current major browsers and their previous 2 versions support feature queries. Feature queries are also supported on Opera Mini, UC Browser and Samsung Internet. The only browsers that do not support feature queries are Internet Explorer and Blackberry Mobile, but that may be less of an issue than you might think.

  Can I Use css-featurequeries? Data on support for the css-featurequeries feature across the major browsers from caniuse.com.

Granted, there is still a significant number of organisations that require support of Internet Explorer. Microsoft still continues to support IE11 for the life-cycle of Windows 7, 8 and 10. They have, however, stopped supporting older versions since January 12, 2016. It is inevitable that there will be organisations that, for some reason or another, make it mandatory to support IE, but as time goes on, this number will continue to shrink.
Jen Simmons wrote an extensive article called Using Feature Queries in CSS which discussed a matrix of potential situations when it comes to the usage of feature queries. The following image is a summary of the aforementioned matrix.

The most tricky situation we have to deal with is the box in the top-left corner, which are “browsers that don’t support feature queries, yet do support the feature in question”. For cases like those, it really depends on the specific CSS feature you want to use and a subsequent evaluation of the pros and cons of not including that feature in spite of the fact the browser (most likely Internet Explorer) supports it.
The basics of feature queries
As with any conditional, feature queries operate on boolean logic, in other words, if the query resolves to true, apply the CSS properties within the block, or else just ignore the entire block altogether. The syntax of a simple feature query is as follows:
.selector {
  /* Styles that are supported in old browsers */
}

@supports (property:value) {
  .selector {
    /* Styles for browsers that support the specified property */
  }
}
Note that the parentheses around the property:value pair are mandatory and the rule is invalid without them. Styles that apply to older browsers, i.e. fallback styles, should come first, followed by the newer properties, which are contained within the @supports conditional. Because of the cascade, fallback styles will be overridden by the newer properties in the modern browsers that support them.
main {
  background-color: red;
}

@supports (display:grid) {
  main {
    background-color: green;
  }
}
In this example, browsers that support CSS grid will have a main element with a green background colour because the conditional resolves to true, while browsers that do not support grid will have a main element with a red background colour.
The implication of such behaviour means that we can layer on enhanced styles based on the features we want to use and these styles will show up in browsers that support them. But for those that do not, they will get a more basic look that still works anyway. And that will be our approach moving forward.
Boolean operators for feature queries
The and operator allows us to test for support of multiple properties within a single conditional. This would be useful for cases where the desired output requires multiple cutting-edge features to be supported at the same time to work. All the property:value pairs listed in the conditional must resolve to true for the styles within the rule to be applied.
@supports (transform: rotate(45deg)) and
          (writing-mode: vertical-rl) {
  /* Some CSS styles */
}
The or operator allows us to list multiple property:value pairs in the conditional and as long as one of them resolves to true, the styles within the block will be applied. A relevant use-case would be for properties with vendor-prefixes.
@supports (background: -webkit-gradient(linear, left top, left bottom, from(white), to(black))) or
          (background: -o-linear-gradient(top, white, black)) or
          (background: linear-gradient(to bottom, white, black)) {
  /* Some CSS styles */
}
The not operator negates the resolution of the property:value pair in the conditional, resolving to false when the property is supported and vice versa. This is useful when there are two distinct sets of styles to be applied depending on the support of a specific feature. However, we do need to keep in mind the case where a browser does not support feature queries, and handle the styles for those browsers accordingly.
@supports not (shape-outside: polygon(100% 80%,20% 0,100% 0)) {
  /* Some CSS styles */
}
To avoid confusion between and and or, these operators must be explicitly declared as opposed to using commas or spaces. To prevent confusion caused by precedence rules, and, or and not operators cannot be mixed without a layer of parentheses.
This rule is not valid and the styles within the block will be ignored.
@supports (transition-property: background-color) or
          (animation-name: fade) and
          (transform: scale(1.5)) {
  /* Some CSS styles */
}
To make it work, parentheses must be added either around the two properties adjacent to the or or the and operator like so:
@supports ((transition-property: background-color) or
          (animation-name: fade)) and
          (transform: scale(1.5)) {
  /* Some CSS styles */
}
@supports (transition-property: background-color) or
          ((animation-name: fade) and
          (transform: scale(1.5))) {
  /* Some CSS styles */
}
The current specification states that whitespace is required after a not and on both sides of an and or or, but this may change in a future version of the specification. It is acceptable to add extra parentheses even when they are not needed, but omission of parentheses is considered invalid.
Cascading web design
I’d like to introduce the concept of cascading web design, an approach made possible with feature queries. Browser update cycles are much shorter these days, so new features and bug fixes are being pushed out a lot more frequently as compared to the early days of the web.
With the maturation of web standards, browser behaviour is less unpredictable than before, but each browser will still have their respective quirks. Chances are, the latest features will not ship across all browsers at the same time. But you know what? That’s perfectly fine. If we accept this as a feature of the web, instead of a bug, we’ve just opened up a lot more web design possibilities.
The following example is a basic, responsive grid layout of items laid out with flexbox, as viewed on IE11.

We can add a block of styles within an @supports rule to apply CSS grid properties for browsers that support them to enhance this layout, like so:

The web is not a static medium. It is dynamic and interactive and we manipulate this medium by writing code to tell the browser what we want it to do. Rather than micromanaging the pixels in our designs, maybe it’s time we cede control of our designs to the browsers that render them. This means being okay with your designs looking different across browsers and devices.
As mentioned earlier, CSS works best when various properties are combined. It’s one of those things whose whole is greater than the sum of its parts. So feature queries, when combined with media queries, allow us to design layouts that are most effective in the environment they have to perform in.
Such an approach requires interpolative thinking, on multiple levels. As web designers and developers, we don’t just think in one fixed dimension, we get to think about how our design will morph on a narrow screen, or on an older browser, in addition to how it will appear on a browser with the latest features.
In the following example, the layout on the left is what IE11 users will see, the one in the middle is what Firefox users will see, because Firefox doesn’t support CSS shapes yet, but once it does, it will then look like the layout on the right, which is what Chrome users see now.

With the release of CSS Grid this year, we’ve hit another milestone in the evolution of the web as a medium. The beauty of the web is its backwards compatibility and generous fault tolerance. Browser features are largely additive, holding onto the good parts and building on top of them, while deprecating the bits that didn’t work well.
Feature queries allow us to progressively enhance our CSS, establishing a basic level of user experience across the widest range of browsers, while building in more advanced functionality for browsers who can use them. And hopefully, this will allow more of us to create designs that truly embrace the nature of the web.",2017,Chen Hui Jing,chenhuijing,2017-12-01T00:00:00+00:00,https://24ways.org/2017/cascading-web-design/,code
201,Lint the Web Forward With Sonarwhal,"Years ago, when I was in a senior in college, much of my web development courses focused on two things: the basics like HTML and CSS (and boy, do I mean basic), and Adobe Flash. I spent many nights writing ActionScript 3.0 to build interactions for the websites that I would add to my portfolio. A few months after graduating, I built one website in Flash for a client, then never again. Flash was dying, and it became obsolete in my résumé and portfolio. 
That was my first lesson in the speed at which things change in technology, and what a daunting realization that was as a new graduate looking to enter the professional world. Now, seven years later, I work on the Microsoft Edge team where I help design and build a tool that would have lessened my early career anxieties: sonarwhal. 
Sonarwhal is a linting tool, built by and for the web community. The code is open source and lives under the JS Foundation. It helps web developers and designers like me keep up with the constant change in technology while simultaneously teaching how to code better websites. 
Introducing sonarwhal’s mascot Nellie
Good web development is hard. It is more than HTML, CSS, and JavaScript: developers are expected to have a grasp of accessibility, performance, security, emerging standards, and more, all while refreshing this knowledge every few months as the web evolves. It’s a lot to keep track of.
 
Web development is hard 
Staying up-to-date on all this knowledge is one of the driving forces for developing this scanning tool. Whether you are just starting out, are a student, or you have over a decade of experience, the sonarwhal team wants to help you build better websites for all browsers. 
Currently sonarwhal checks for best practices in five categories: Accessibility, Interoperability, Performance, PWAs, and Security. Each check is called a “rule”. You can configure them and even create your own rules if you need to follow some specific guidelines for your project (e.g. validate analytics attributes, title format of pages, etc.). 
You can use sonarwhal in two ways:

An online version, that provides a quick and easy way to scan any public website.
A command line tool, if you want more control over the configuration, or want to integrate it into your development flow.

The Online Scanner
The online version offers a streamlined way to scan a website; just enter a URL and you will get a web page of scan results with a permalink that you can share and revisit at any time.
The online version of sonarwal
When my team works on a new rule, we spend the bulk of our time carefully researching each subject, finding sources, and documenting it rather than writing the rule’s code. Not only is it important that we get you the right results, but we also want you to understand why something is failing. Next to each failing rule you’ll find a link to its detailed documentation, explaining why you should care about it, what exactly we are testing, examples that pass and examples that don’t, and useful links to even more in-depth documentation if you are interested in the subject.
We hope that between reading the documentation and continued use of sonarwhal, developers can stay on top of best practices. As devs continue to build sites and identify recurring issues that appear in their results, they will hopefully start to automatically include those missing elements or fix those pieces of code that are producing errors. This also isn’t a one-way communication: the documentation is not only available on the sonarwhal site, but also on GitHub for editing so you can help us make it even better!
A results report
The current configuration for the online scanner is very strict, so it might hurt your feelings (it did when I first tested it on my personal website). But you can configure sonarwhal to any level of strictness as well as customize the command line tool to your needs!  
Sonarwhal’s CLI 
The CLI gives you full control of sonarwhal: what rules to use, tweaks to them, domains that are out of your control, and so on. You will need the latest node LTS (v8) or Stable (v9) and your favorite package manager, such as npm:
npm install -g sonarwhal
You can now run sonarwhal from anywhere via:
sonarwhal https://example.com
Using the CLI
The configuration is done via a .sonarwhalrc file. When analyzing a site, if no file is available, you will be prompted to answer a series of questions:

What connector do you want to use? Connectors are what sonarwhal uses to access a website and gather all the information about the requests, resources, HTML, etc. Currently it supports jsdom, Microsoft Edge, and Google Chrome.
What formatter? This is how you want to see the results: summary, stylish, etc. Make sure to look at the full list. Some are concise for, perfect for a quick build assessment, while others are more verbose and informative.
Do you want to use the recommended rules configuration? Rules are the things we are validating. Unless you’ve read the documentation and know what you are doing, first timers should probably use the recommended configuration.
What browsers are you targeting? One of the best features of sonarwhal is that rules can adapt their feedback depending on your targeted browsers, suggesting to add or remove things. For example, the rule “Highest Document Mode” will tell you to add the “X-UA-Compatible” header if IE10 or lower is targeted or remove if the opposite is true. 

sonarwhal configuration generator questions
Once you answer all these questions the scan will start and you will have a .sonarwhalrc file similar to the following:
{
    ""connector"": {
        ""name"": ""jsdom"",
        ""options"": {
            ""waitFor"": 1000
        }
    },
    ""formatters"": ""stylish"",
    ""rulesTimeout"": 120000,
    ""rules"": {
        ""apple-touch-icons"": ""error"",
        ""axe"": ""error"",
        ""content-type"": ""error"",
        ""disown-opener"": ""error"",
        ""highest-available-document-mode"": ""error"",
        ""validate-set-cookie-header"": ""warning"",
        // ...
    }
}
You should see the scan initiate in the command line and within a few seconds the results should start to appear. Remember, the scan results will look different depending on which formatter you selected so try each one out to see which one you like best. 
sonarwhal results on my website and hurting my feelings 💔
Now that you have a list of errors, you can get to work improving the site! Note though, that when you scan your website, it scans all the resources on that page and if you’ve added something like analytics or fonts hosted elsewhere, you are unable to change those files. You can configure the CLI to ignore files from certain domains so that you are only getting results for files you are in control of.
The documentation should give enough guidance on how to fix the errors, but if it’s insufficient, please help us and suggest edits or contribute back to it. This is a community effort and chances are someone else will have the same question as you.
When I scanned both my websites, sonarwhal alerted me to not having an Apple Touch Icon. If I search on the web as opposed to using the sonarwhal documentation, the first top 3 results give me outdated information: I need to include many different icon sizes. I don’t need to include all the different size icons that target different devices. Declaring one icon sized 180px x 180px will provide a large enough icon for devices and it will scale down as appropriate for people on older devices. 
The information at the top of the search results isn’t always the correct answer to an issue and we don’t want you to have to search through outdated documentation. As sonarwhal’s capabilities expand, the goal is for it to be the one stop shop for helping preflight your website. 
The journey up until now and looking forward

On the Microsoft Edge team, we’re passionate about empowering developers to build great websites. Every day we see so many sites come through our issue tracker. (Thanks for filing those bugs, they help us make Microsoft Edge better and better!) Some issues we see over and over are honest mistakes or outdated ‘best practices’ that could be avoided, so we built this tool to help everyone help make the web a better place.
When we decided to create sonarwhal, we wanted to create a tool that would help developers write better and more up-to-date code for their websites. We want sonarwhal to be useful to anyone so, early on, we defined three guiding principles we’ve used along the way:

Community Driven. We build for the community’s best interests. The web belongs to everyone and this project should too. Not only is it open source, we’ve also donated it to the JS Foundation and have an inclusive governance model that welcomes the collaboration of anyone, individual or company.
User Centric. We want to put the user at the center, making sonarwhal configurable for your needs and easy to use no matter what your skill level is.
Collaborative. We didn’t want to reinvent the wheel, so we collaborated with existing tools and services that help developers build for the web. Some examples are aXe, snyk.io, Cloudinary, etc.

This is just the beginning and we still have lots to do. We’re hard at work on a backlog of exciting features for future releases, such as:

New rules for a variety of areas like performance, accessibility, security, progressive web apps, and more.
A plug-in for Visual Studio Code: we want sonarwhal to help you write better websites, and what better moment than when you are in your editor.
Configuration options for the online service: as we fine tune the infrastructure, the rule configuration for our scanner is locked, but we look forward to adding CLI customization options here in the near future.

This is a tool for the web community by the web community so if you are excited about sonarwhal, making a better web, and want to contribute, we have a few issues where you might be able to help. Also, don’t forget to check the rest of the sonarwhal GitHub organization. PRs are always welcome and appreciated! 
Let us know what you think about the scanner at @NarwhalNellie on Twitter and we hope you’ll help us lint the web forward!",2017,Stephanie Drescher,stephaniedrescher,2017-12-02T00:00:00+00:00,https://24ways.org/2017/lint-the-web-forward-with-sonarwhal/,code
193,Web Content Accessibility Guidelines—for People Who Haven't Read Them,"I’ve been a huge fan of the Web Content Accessibility Guidelines 2.0 since the World Wide Web Consortium (W3C) published them, nine years ago. I’ve found them practical and future-proof, and I’ve found that they can save a huge amount of time for designers and developers. You can apply them to anything that you can open in a browser. My favourite part is when I use the guidelines to make a website accessible, and then attend user-testing and see someone with a disability easily using that website.
Today, the United Nations International Day of Persons with Disabilities, seems like a good time to re-read Laura Kalbag’s explanation of why we should bother with accessibility. That should motivate you to devour this article.
If you haven’t read the Web Content Accessibility Guidelines 2.0, you might find them a bit off-putting at first. The editors needed to create a single standard that countries around the world could refer to in legislation, and so some of the language in the guidelines reads like legalese. The editors also needed to future-proof the guidelines, and so some terminology—such as “time-based media” and “programmatically determined”—can sound ambiguous. The guidelines can seem lengthy, too: printing the guidelines, the Understanding WCAG 2.0 document, and the Techniques for WCAG 2.0 document would take 1,200 printed pages.
This festive season, let’s rip off that legalese and ambiguous terminology like wrapping paper, and see—in a single article—what gifts the Web Content Accessibility Guidelines 2.0 editors have bestowed upon us.
Can your users perceive the information on your website?
The first guideline has criteria that help you prevent your users from asking “What the **** is this thing here supposed to be?”
1.1.1 Text is the most accessible format for information. Screen readers—such as the “VoiceOver” setting on your iPhone or the “TalkBack” app on your Android phone—understand text better than any other format. The same applies for other assistive technology, such as translation apps and Braille displays. So, if you have anything on your webpage that’s not text, you must add some text that gives your user the same information. You probably know how to do this already; for example:

for images in webpages, put some alternative text in an alt attribute to tell your user what the image conveys to the user;
for photos in tweets, add a description to make the images accessible;
for Instagram posts, write a caption that conveys the photo’s information.

The alternative text should allow the user to get the same information as someone who can see the image. For websites that have too many images for someone to add alternative text to, consider how machine learning and Dynamically Generated Alt Text might—might—be appropriate.
You can probably think of a few exceptions where providing text to describe an image might not make sense. Remember I described these guidelines as “practical”? They cover all those exceptions:

User interface controls such as buttons and text inputs must have names or labels to tell your user what they do.
If your webpage has video or audio (more about these later on!), you must—at least—have text to tell the user what they are.
Maybe your webpage has a test where your user has to answer a question about an image or some audio, and alternative text would give away the answer. In that case, just describe the test in text so your users know what it is.
If your webpage features a work of art, tell your user the experience it evokes.
If you have to include a Captcha on your webpage—and please avoid Captchas if at all possible, because some users cannot get past them—you must include text to tell your user what it is, and make sure that it doesn’t rely on only one sense, such as vision.
If you’ve included something just as decoration, you must make sure that your user’s assistive technology can ignore it. Again, you probably know how to do this. For example, you could use CSS instead of HTML to include decorative images, or you could add an empty alt attribute to the img element. (Please avoid that recent trend where developers add empty alt attributes to all images in a webpage just to make the HTML validate. You’re better than that.)

(Notice that the guidelines allow you to choose how to conform to them, with whatever technology you choose. To make your website conform to a guideline, you can either choose one of the techniques for WCAG 2.0 for that guideline or come up with your own. Choosing a tried-and-tested technique usually saves time!)
1.2.1 If your website includes a podcast episode, speech, lecture, or any other recorded audio without video, you must include a transcription or some other text to give your user the same information. In a lot of cases, you might find this easier than you expect: professional transcription services can prove relatively inexpensive and fast, and sometimes a speaker or lecturer can provide the speech or lecture notes that they read out word-for-word. Just make sure that all your users can get the same information and the same results, whether they can hear the audio or not. For example, David Smith and Marco Arment always publish episode transcripts for their Under the Radar podcast. 
Similarly, if your website includes recorded video without audio—such as an animation or a promotional video—you must either use text to detail what happens in the video or include an audio version. Again, this might work out easier then you perhaps fear: for example, you could check to see whether the animation started life as a list of instructions, or whether the promotional video conveys the same information as the “About Us” webpage. You want to make sure that all your users can get the same information and the same results, whether they can see that video or not.
1.2.2 If your website includes recorded videos with audio, you must add captions to those videos for users who can’t hear the audio. Professional transcription services can provide you with time-stamped text in caption formats that YouTube supports, such as .srt and .sbv. You can upload those to YouTube, so captions appear on your videos there. YouTube can auto-generate captions, but the quality varies from impressively accurate to comically inaccurate. If you have a text version of what the people in the video said—such as the speech that a politician read or the bedtime story that an actor read—you can create a transcript file in .txt format, without timestamps. YouTube then creates captions for your video by synchronising that text to the audio in the video. If you host your own videos, you can ask a professional transcription service to give you .vtt files that you can add to a video element’s track element—or you can handcraft your own. (A quick aside: if your website has more videos than you can caption in a reasonable amount of time, prioritise the most popular videos, the most important videos, and the videos most relevant to people with disabilities. Then make sure your users know how to ask you to caption other videos as they encounter them.)
1.2.3 If your website has recorded videos that have audio, you must add an “audio description” narration to the video to describe important visual details, or add text to the webpage to detail what happens in the video for users who cannot see the videos. (I like to add audio files from videos to my Huffduffer account so that I can listen to them while commuting.) Maybe your home page has a video where someone says, “I’d like to explain our new TPS reports” while “Bill Lumbergh, division Vice President of Initech” appears on the bottom of the screen. In that case, you should add an audio description to the video that announces “Bill Lumbergh, division Vice President of Initech”, just before Bill starts speaking. As always, you can make life easier for yourself by considering all of your users, before the event: in this example, you could ask the speaker to begin by saying, “I’m Bill Lumbergh, division Vice President of Initech, and I’d like to explain our new TPS reports”—so you won’t need to spend time adding an audio description afterwards. 
1.2.4 If your website has live videos that have some audio, you should get a stenographer to provide real-time captions that you can include with the video. I’ll be honest: this can prove tricky nowadays. The Web Content Accessibility Guidelines 2.0 predate YouTube Live, Instagram live Stories, Periscope, and other such services. If your organisation creates a lot of live videos, you might not have enough resources to provide real-time captions for each one. In that case, if you know the contents of the audio beforehand, publish the contents during the live video—or failing that, publish a transcription as soon as possible.
1.2.5 Remember what I said about the recorded videos that have audio? If you can choose to either add an audio description or add text to the webpage to detail what happens in the video, you should go with the audio description.
1.2.6 If your website has recorded videos that include audio information, you could provide a sign language version of the audio information; some people understand sign language better than written language. (You don’t need to caption a video of a sign language version of audio information.)
1.2.7 If your website has recorded videos that have audio, and you need to add an audio description, but the audio doesn’t have enough pauses for you to add an “audio description” narration, you could provide a separate version of that video where you have added pauses to fit the audio description into.
1.2.8 Let’s go back to the recorded videos that have audio once more! You could add text to the webpage to detail what happens in the video, so that people who can neither read captions nor hear dialogue and audio description can use braille displays to understand your video.
1.2.9 If your website has live audio, you could get a stenographer to provide real-time captions. Again, if you know the contents of the audio beforehand, publish the contents during the live audio or publish a transcription as soon as possible.
(Congratulations on making it this far! I know that seems like a lot to remember, but keep in mind that we’ve covered a complex area: helping your users to understand multimedia information that they can’t see and/or hear. Grab a mince pie to celebrate, and let’s keep going.)
1.3.1 You must mark up your website’s content so that your user’s browser, and any assistive technology they use, can understand the hierarchy of the information and how each piece of information relates to the rest. Once again, you probably know how to do this: use the most appropriate HTML element for each piece of information. Mark up headings, lists, buttons, radio buttons, checkboxes, and links with the most appropriate HTML element. If you’re looking for something to do to keep you busy this Christmas, scroll through the list of the elements of HTML. Do you notice any elements that you didn’t know, or that you’ve never used? Do you notice any elements that you could use on your current projects, to mark up the content more accurately? Also, revise HTML table advanced features and accessibility, how to structure an HTML form, and how to use the native form widgets—you might be surprised at how much you can do with just HTML! Once you’ve mastered those, you can make your website much more usable for your all of your users.
1.3.2 If your webpage includes information that your user has to read in a certain order, you must make sure that their browser and assistive technology can present the information in that order. Don’t rely on CSS or whitespace to create that order visually. Check that the order of the information makes sense when CSS and whitespace aren’t formatting it. Also, try using the Tab key to move the focus through the links and form widgets on your webpage. Does the focus go where you expect it to? Keep this in mind when using order in CSS Grid or Flexbox.
1.3.3 You must not presume that your users can identify sensory characteristics of things on your webpage. Some users can’t tell what you’ve positioned where on the screen. For example, instead of asking your users to “Choose one of the options on the left”, you could ask them to “Choose one of our new products” and link to that section of the webpage.
1.4.1 You must not rely on colour as the only way to convey something to your users. Some of your users can’t see, and some of your users can’t distinguish between colours. For example, if your webpage uses green to highlight the products that your shop has in stock, you could add some text to identify those products, or you could group them under a sub-heading.
1.4.2  If your webpage automatically plays a sound for more than 3 seconds, you must make sure your users can stop the sound or change its volume. Don’t rely on your user turning down the volume on their computer; some users need to hear the screen reader on their computer, and some users just want to keep listening to whatever they were listening before your webpage interrupted them!
1.4.3 You should make sure that your text contrasts enough with its background, so that your users can read it. Bookmark Lea Verou’s Contrast Ratio calculator now. You can enter the text colour and background colour as named colours, or as RGB, RGBa, HSL, or HSLa values. You should make sure that:

normal text that set at 24px or larger has a ratio of at least 3:1;
bold text that set at 18.75px or larger has a ratio of at least 3:1;
all other text has a ratio of at least 4½:1.

You don’t have to do this for disabled form controls, decorative stuff, or logos—but you could!
1.4.4 You should make sure your users can resize the text on your website up to 200% without using their assistive technology—and still access all your content and functionality. You don’t have to do this for subtitles or images of text.
1.4.5 You should avoid using images of text and just use text instead. In 1998, Jeffrey Veen’s first Hot Design Tip said, “Text is text. Graphics are graphics. Don’t confuse them.” Now that you can apply powerful CSS text-styling properties, use CSS Grid to precisely position text, and choose from thousands of web fonts (Jeffrey co-founded Typekit to help with this), you pretty much never need to use images of text. The guidelines say you can use images of text if you let your users specify the font, size, colour, and background of the text in the image of text—but I’ve never seen that on a real website. Also, this doesn’t apply to logos.
1.4.6 Let’s go back to colour contrast for a second. You could make your text contrast even more with its background, so that even more of your users can read it. To do that, use Lea Verou’s Contrast Ratio calculator to make sure that:

normal text that is 24px or larger has a ratio of at least 4½:1;
bold text that 18.75px or larger has a ratio of at least 4½:1;
all other text has a ratio of at least 7:1.

1.4.7 If your website has recorded speech, you could make sure there are no background sounds, or that your users can turn off any background sounds. If that’s not possible, you could make sure that any background sounds that last longer than a couple of seconds are at least four times quieter than the speech. This doesn’t apply to audio Captchas, audio logos, singing, or rapping. (Yes, these guidelines mention rapping!)
1.4.8 You could make sure that your users can reformat blocks of text on your website so they can read them better. To do this, make sure that your users can:

specify the colours of the text and the background, and
make the blocks of text less than 80-characters wide, and 
align text to the left (or right for right-to-left languages), and 
set the line height to 150%, and 
set the vertical distance between paragraphs to 1½ times the line height of the text, and 
resize the text (without using their assistive technology) up to 200% and still not have to scroll horizontally to read it.

By the way, when you specify a colour for text, always specify a colour for its background too. Don’t rely on default background colours!
1.4.9 Let’s return to images of text for a second. You could make sure that you use them only for decoration and logos.
Can users operate the controls and links on your website?
The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?”
2.1.1 You must make sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. (This doesn’t apply to drawing or anything else that requires a pointing device such as a mouse.) Again, if you use the most appropriate HTML element for each piece of information and for each form element, this should prove easy.
2.1.2 You must make sure that when the user uses the keyboard to focus on some part of your website, they can then move the focus to some other part of your webpage without needing to use a mouse or touch the screen. If your website needs them to do something complex before they can move the focus elsewhere, explain that to your user. These “keyboard traps” have become rare, but beware of forms that move focus from one text box to another as soon as they receive the correct number of characters.
2.1.3 Let’s revisit making sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. You could make sure that your user can do absolutely everything on your website with just the keyboard.
2.2.1 Sometimes people need more time than you might expect to complete a task on your website. If any part of your website imposes a time limit on a task, you must do at least one of these: 

let your users turn off the time limit before they encounter it; or
let your users increase the time limit to at least 10 times the default time limit before they encounter it; or
warn your users before the time limit expires and give them at least 20 seconds to extend it, and let them extend it at least 10 times.

Remember: these guidelines are practical. They allow you to enforce time limits for real-time events such as auctions and ticket sales, where increasing or extending time limits wouldn’t make sense. Also, the guidelines allow you to enforce a maximum time limit of 20 hours. The editors chose 20 hours because people need to go to sleep at some stage. See? Practical!
2.2.2 In my experience, this criterion remains the least well-known—even though some users can only use websites that conform to it. If your website presents content alongside other content that can distract users by automatically moving, blinking, scrolling, or updating, you must make sure that your users can:

pause, stop, or hide the other content if it’s not essential and lasts more than 5 seconds; and
pause, stop, hide, or control the frequency of the other content if it automatically updates.

It’s OK if your users miss live information such as stock price updates or football scores; you can’t do anything about that! Also, this doesn’t apply to animations such as progress bars that you put on a website to let all users know that the webpage isn’t frozen.
(If this one sounds complex, just add a pause button to anything that might distract your users.)
2.2.3 Let’s go back to time limits on tasks on your website. You could   make your website even easier to use by removing all time limits except those on real-time events such as auctions and ticket sales. That would mean your user wouldn’t need to interact with a timer at all.
2.2.4 You could let your users turn off all interruptions—server updates, promotions, and so on—apart from any emergency information.
2.2.5 This is possibly my favourite of these criteria! After your website logs your user out, you could make sure that when they log in again, they can continue from where they were without having lost any information. Do that, and you’ll be on everyone’s Nice List this Christmas.
2.3.1 You must make sure that nothing flashes more than three times a second on your website, unless you can make sure that the flashes remain below the acceptable general flash and red flash thresholds…
2.3.2 …or you could just make sure that nothing flashes more than three times per second on your website. This is usually an easier goal.
2.4.1 You must make sure that your users can jump past any blocks of content, such as navigation menus, that are repeated throughout your website. You know the drill here: using HTML’s sectioning elements such as header, nav, main, aside, and footer allows users with assistive technology to go straight to the content they need, and adding “Skip Navigation” links allows everyone to get to your main content faster.
2.4.2 You must add a proper title to describe each webpage’s topic. Your webpage won’t even validate without a title element, so make it a useful one.
2.4.3 If your users can focus on links and native form widgets, you must make sure that they can focus on elements in an order that makes sense.
2.4.4 You must make sure that your users can understand the purpose of a link when they read:

the text of the link; or
the text of the paragraph, list item, table cell, or table header for the cell that contains the link; or
the heading above the link.

You don’t have to do that for games and quizzes.
2.4.5 You should give your users multiple ways to find any webpage within a set of webpages. Add site-wide search and a site map and you’re done!
This doesn’t apply for a webpage that is part of a series of actions (like a shopping cart and checkout flow) or to a webpage that is a result of a series of actions (like a webpage confirming that the user has bought what was in the shopping cart).
2.4.6 You should help your users to understand your content by providing:

headings that describe the topics of you content;
labels that describe the purpose of the native form widgets on the webpage.

2.4.7 You should make sure that users can see which element they have focussed on. Next time you use your website, try hitting the Tab key repeatedly. Does it visually highlight each item as it moves focus to it? If it doesn’t, search your CSS to see whether you’ve applied outline: 0; to all elements—that’s usually the culprit. Use the :focus pseudo-element to define how elements should appear when they have focus.
2.4.8 You could help your user to understand where the current webpage is located within your website. Add “breadcrumb navigation” and/or a site map and you’re done.
2.4.9 You could make links even easier to understand, by making sure that your users can understand the purpose of a link when they read the text of the link. Again, you don’t have to do that for games and quizzes.
2.4.10 You could use headings to organise your content by topic. 
Can users understand your content?
The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?”
3.1.1 Let’s start this section with the criterion that possibly takes the least time to implement; you must make sure that the user’s browser can identify the main language that your webpage’s content is written in. For a webpage that has mainly English content, use <html lang=""en"">. 
3.1.2 You  must specify when content in another language appears in your webpage, like so: <q>I wish you a <span lang=""fr"">Joyeux Noël</span>.</q>. You don’t have to do this for proper names, technical terms, or words that you can’t identify a language for. You also don’t have to do it for words from a different language that people consider part of the language around those words; for example, <q>Come to our Christmas rendezvous!</q> is OK.
3.1.3 You could make sure that your users can find out the meaning of any unusual words or phrases, including idioms like “stocking filler” or “Bah! Humbug!” and jargon such as “VoiceOver” and “TalkBack”. Provide a glossary or link to a dictionary.
3.1.4 You could make sure that your users can find out the meaning of any    abbreviation. For example, VoiceOver pronounces “Xmas” as “Smas” instead of “Christmas”. Using the abbr element and linking to a glossary can help. (Interestingly, VoiceOver pronounces “abbr” as “abbreviation”!)
3.1.5 Do your users need to be able to read better than a typically educated nine-year-old, to read your content (apart from proper names and titles)? If so, you could provide a version that doesn’t require that level of reading ability, or you could provide images, videos, or audio to explain your content. (You don’t have to add captions or audio description to those videos.)
3.1.6 You could make sure that your users can access the pronunciation of any word in your content if that word’s meaning depends on its pronunciation. For example, the word “close” could have one of two meanings, depending on pronunciation, in a phrase such as, “Ready for Christmas? Close now!”
3.2.1 Some users need to focus on elements to access information about them. You must make sure that focusing on an element doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form.
3.2.2 Webpages are easier for users when the controls do what they’re supposed to do. Unless you have warned your users about it, you must make sure that changing the value of a control such as a text box, checkbox, or drop-down list doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form.
3.2.3 To help your users to find the content they want on each webpage, you should put your navigation elements in the same place on each webpage. (This doesn’t apply when your user has changed their preferences or when they use assistive technology to change how your content appears.) 
3.2.4 When a set of webpages includes things that have the same functionality on different webpages, you should name those things consistently. For example, don’t use the word “Search” for the search box on one webpage and “Find” for the search box on another webpage within that set of webpages.
3.2.5 Let’s go back to major changes, such as a new window opening, another element taking focus, or a form being submitted. You could make sure that they only happen when users deliberately make them happen, or when you have warned users about them first. For example, you could give the user a button for updating some content instead of automatically updating that content. Also, if a link will open in a new window, you could add the words “opens in new window” to the link text.
3.3.1 Users make mistakes when filling in forms. Your website must identify each mistake to your user, and must describe the mistake to your users in text so that the user can fix it. One way to identify mistakes reliably to your users is to set the aria-invalid attribute to true in the element that has a mistake. That makes sure that users with assistive technology will be alerted about the mistake. Of course, you can then use the [aria-invalid=""true""] attribute selector in your CSS to visually highlight any such mistakes. Also, look into how certain attributes of the input element such as required, type, and list can help prevent and highlight mistakes.
3.3.2 You must include labels or instructions (and possibly examples) in your website’s forms, to help your users to avoid making mistakes. 
3.3.3 When your user makes a mistake when filling in a form, your webpage should suggest ways to fix that mistake, if possible. This doesn’t apply in scenarios where those suggestions could affect the security of the content.
3.3.4 Whenever your user submits information that:

has legal or financial consequences; or
affects information that they have previously saved in your website; or
is part of a test

…you should make sure that they can:

undo it; or
correct any mistakes, after your webpage checks their information; or
review, confirm, and correct the information before they finally submit it.

3.3.5 You could help prevent your users from making mistakes by providing obvious, specific help, such as examples, animations, spell-checking, or extra instructions.
3.3.6 Whenever your user submits any information, you could make sure that they can:

undo it; or
correct any mistakes, after your webpage checks their information; or
review, confirm, and correct the information before they finally submit it.

Have you made your website robust enough to work on your users’ browsers and assistive technologies?
The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?”
4.1.1 You must make sure that your website works as well as possible with current and future browsers and assistive technology. Prioritise  complying with web standards instead of relying on the capabilities of currently popular devices and browsers. Web developers didn’t expect their users to be unwrapping the Wii U Browser five years ago—who knows what browsers and assistive technologies our users will be unwrapping in five years’ time? Avoid hacks, and use the W3C Markup Validation Service to make sure that your HTML has no errors.
4.1.2 If you develop your own user interface components, you must make their name, role, state, properties, and values available to your user’s browsers and assistive technologies. That should make them almost as accessible as standard HTML elements such as links, buttons, and checkboxes.
“…and a partridge in a pear tree!”
…as that very long Christmas song goes. We’ve covered a lot in this article—because your users have a lot of different levels of ability. Hopefully this has demystified the Web Content Accessibility Guidelines 2.0 for you. Hopefully you spotted a few situations that could arise for users on your website, and you now know how to tackle them. 
To start applying what we’ve covered, you might like to look at Sarah Horton and Whitney Quesenbery’s personas for Accessible UX. Discuss the personas, get into their heads, and think about which aspects of your website might cause problems for them. See if you can apply what we’ve covered today, to help users like them to do what they need to do on your website.
How to know when your website is perfectly accessible for everyone
LOL! There will never be a time when your website becomes perfectly accessible for everyone. Don’t aim for that. Instead, aim for regularly testing and making your website more accessible.
Web Content Accessibility Guidelines (WCAG) 2.1
The W3C hope to release the Web Content Accessibility Guidelines (WCAG) 2.1 as a “recommendation” (that’s what the W3C call something that we should start using) by the middle of next year. Ten years may seem like a long time to move from version 2.0 to version 2.1, but consider the scale of the task: the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible. Keep an eye out for 2.1!
You’ll go down in history
One last point: I’ve met a surprising number of web designers and developers who do great work to make their websites more accessible without ever telling their users about it. Some of your potential customers have possibly tried and failed to use your website in the past. They probably won’t try again unless you let them know that things have improved. A quick Twitter search for your website’s name alongside phrases like “assistive technology”, “doesn’t work”, or “#fail” can let you find frustrated users—so you can tell them about how you’re making your website more accessible. Start making your websites work better for everyone—and please, let everyone know.",2017,Alan Dalton,alandalton,2017-12-03T00:00:00+00:00,https://24ways.org/2017/wcag-for-people-who-havent-read-them/,code
203,Jobs-to-Be-Done in Your UX Toolbox,"Part 1: What is JTBD?
The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt:

“People want a quarter-inch hole, not a quarter inch drill”.

Even so, Don Norman pointed out that perhaps Levitt “stopped too soon” at what the real customer goal might be. In the “The Design of Everyday Things”, he wrote:

“Levitt’s example of the drill implying that the goal is really a hole is only partially correct, however. When people go to a store to buy a drill, that is not their real goal. But why would anyone want a quarter-inch hole? Clearly that is an intermediate goal. Perhaps they wanted to hang shelves on the wall. Levitt stopped too soon. Once you realize that they don’t really want the drill, you realize that perhaps they don’t really want the hole, either: they want to install their bookshelves. Why not develop methods that don’t require holes? Or perhaps books that don’t require bookshelves.”

In other words, a “job” in JTBD lingo is a way to express a user need or provide a customer-centric problem frame that’s independent of a solution. As Tony Ulwick says:

“A job is stable, it doesn’t change over time.”

An example of a job is “tiding you over from breakfast to lunch.” You could hire a donut, a flapjack or a banana for that mid-morning snack—whatever does the job. If you can arrive at a clearly identified primary job (and likely some secondary ones too), you can be more creative in how you come up with an effective solution while keeping the customer problem in focus.
The team at Intercom wrote a book on their application of JTBD. In it, Des Traynor cleverly characterised how JTBD provides a different way to think about solutions that compete for the same job:                                

“Economy travel and business travel are both capable candidates applying for [the job: Get me face-to-face with my colleague in San Francisco], though they’re looking for significantly different salaries. Video conferencing isn’t as capable, but is willing to work for a far smaller salary. I’ve a hiring choice to make.”

So far so good: it’s relatively simple to understand what a job is, once you understand how it’s different from a “task”.  Business consultant and Harvard professor Clay Christensen talks about the concept of “hiring” a product to do a “job”, and firing it when something better comes along. If you’re a company that focuses solutions on the customer job, you’re more likely to succeed. You’ll find these concepts often referred to as “Jobs-to-be-Done theory”. But the application of Jobs-to-Be-Done theory is a little more complicated; it comprises several related approaches.
I particularly like Jim Kalbach’s description of how JTBD is a “lens through which to understand value creation”. But it is also more. In my view, it’s a family of frameworks and methods—and perhaps even a philosophy.
Different facets in a family of frameworks
JTBD has its roots in market research and business strategy, and so it comes to the research table from a slightly different place compared to traditional UX or design research—we have our roots in human-computer interaction and ergonomics. I’ve found it helpful to keep in mind is that the application of JTBD theory is an evolving beast, so it’s common to find contradictions across different resources. My own use of it has varied from project to project. In speaking to others who have adopted it in different measures, it seems that we have all applied it in somewhat multifarious ways. As we like to often say in interviews: there are no wrong answers.
Outcome Driven Innovation
Tony Ulwick’s version of the JTBD history began with Outcome Driven Innovation (ODI), and this approach is best outlined in his seminal article published in the Harvard Business Review in 2002.  To understand his more current JTBD approach in his new book “Jobs to Be Done: Theory to Practice”, I actually found it beneficial to read his approach in the original 2002 article for a clearer reference point.
In the earlier article, Ulwick presented a rigorous approach that combines interviews, surveys and an “opportunity” algorithm—a sequence of steps to determine the business opportunity. ODI centres around working with “desired outcome statements” that you unearth through interviews, followed by a means to quantify the gap between importance and satisfaction in a survey to different types of customers.  
Since 2008, Ulwick has written about using job maps to make sense of what the customer may be trying to achieve. In a recent article, he describes the aim of the activity is “to discover what the customer is trying to get done at different points in executing a job and what must happen at each juncture in order for the job to be carried out successfully.”
A job map is not strictly a journey map, however tempting it is to see it that way. From a UX perspective, is one of many models we can use—and as our research team at Clearleft have found, how we use model can depend on the nature of the jobs we’ve uncovered in interviews and the characteristics of the problem we’re attempting to solve.
Figure 1. Universal job map
Ulwick’s current methodology is outlined in his new book, where he describes a complete end-to-end process: from customer and competitor research to framing market and product strategy.
The Jobs-To-Be-Done Interview
Back in 2013, I attended a workshop by Chris Spiek and Bob Moesta from the ReWired Group on JTBD at the behest of a then-MailChimp colleague, and I came away excited about their approach to product research. It felt different from anything I’d done before and for the first time in years, I felt that I was genuinely adding something new to my research toolbox.
A key idea is that if you focus on the stories of those who switched to you, and those who switch away from you, you can uncover the core jobs through looking at these opposite ends of engagement.
This framework centres around the JTBD interview method, which harnesses the power of a narrative framework to elicit the real reasons why someone “hired” something to do a job—be it something physical like a new coffee maker, or a digital service, such as a to-do list app. As you interview, you are trying to unearth the context around the key moments on the JTBD timeline (Figure 2). A common approach is to begin from the point the customer might have purchased something, back to the point where the thought of buying this thing first occurred to them.
Figure 2. JTBD Timeline
Figure 3. The Four Forces
The Forces Diagram (Figure 3) is a post-interview analysis tool where you can map out what causes customers to switch to something new and what holds them back.
The JTBD interview is effective at identifying core and secondary jobs, as well as some context around the user need. Because this method is designed to extract the story from the interviewee, it’s a powerful way to facilitate recall. Having done many such interviews, I’ve noticed one interesting side effect: participants often remember more details later on after the conversation has formally ended. It is worth scheduling a follow-up phone call or keep the channels open.
Strengths aside, it’s good to keep in mind that the JTBD interview is still primarily an interview technique, so you are relying on the context from the interviewee’s self-reported perspective. For example, a stronger research methodology combines JTBD interviews with contextual research and quantitative methods.  
Job Stories
Alan Klement is credited for coming up with the term “job story” to describe the framing of jobs for product design by the team at Intercom:

“When … I want to … so I can ….”

Figure 4. Anatomy of a Job Story
Unlike a user story that traditionally frames a requirement around personas, job stories frame the user need based on the situation and context. Paul Adams, the VP of Product at Intercom, wrote:

“We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. […] We can map this Job to the mission and prioritise it appropriately. It ensures that we are constantly thinking about all four layers of design. We can see what components in our system are part of this Job and the necessary relationships and interactions required to facilitate it. We can design from the top down, moving through outcome, system, interactions, before getting to visual design.”

Systems of Progress
Apart from advocating using job stories, Klement believes that a core tenet of applying JTBD revolves around our desire for “self-betterment”—and that focusing on everyone’s desire for self-betterment is core to a successful strategy.
In his book, Klement takes JTBD further to being a tool for change through applying systems thinking. There, he introduces the systems of progress and how it can help focus product strategy approach to be more innovative.
Coincidentally, I applied similar thinking on mapping systemic change when we were looking to improve users’ trust with a local government forum earlier this year. It’s not just about capturing and satisfying the immediate job-to-be-done, it’s about framing the job so that you can a clear vision forward on how you can help your users improve their lives in the ways they want to.
This is really the point where JTBD becomes a philosophy of practice.
Part 2: Mixing It Up
There has been some misunderstanding about how adopting JTBD means ditching personas or some of our existing design tools or research techniques. This couldn’t have been more wrong.
Figure 5: Jim Kalbach’s JTBD model
Jim Kalbach has used Outcome-Driven Innovation for around 10 years. In a 2016 article, he presents a synthesised model of how to think about that has key elements from ODI, Christensen’s theories and the structure of the job story.
More interestingly, Kalbach has also combined the use of mental models with JTBD.
Claire Menke of UDemy has written a comprehensive article about using personas, JTBD and customer journey maps together in order to communicate more complete story from the users’ perspective. Claire highlights an especially interesting point in her article as she described her challenges:
“After much trial and error, I arrived at a foundational research framework to suit every team’s needs — allowing everyone to share the same holistic understanding, but extract the type of information most applicable to their work.”
In other words, the organisational context you are in likely can dictate what works best—after all the goal is to arrive at the best user experience for your audiences. Intercom can afford to go full-on on applying JTBD theory as a dominant approach because they are a start-up, but a large company or organisation with multiple business units may require a mix of tools, outputs and outcomes.
JTBD is an immensely powerful approach on many fronts—you’ll find many different references that lists the ways you can apply JTBD. However, in the context of this discussion, it might also be useful to we examine where it lies in our models of how we think about our UX and product processes.
JTBD in the UX ecosystem
Figure 6. The Elements of User Experience (source)
There are many ways we have tried to explain the UX discipline but I think Jesse James Garrett’s Elements of User Experience is a good place to begin.
I sometimes also use little diagram to help me describe the different levels you might work at when you work through the complexity of designing and developing a product. A holistic UX strategy needs to address all the different levels for a comprehensive experience: your individual product UI, product features, product propositions and brand need to have a cohesive definition.
Figure 7. Which level of product focus?
We could, of course, also think about where it fits best within the double diamond.
Again, bearing in mind that JTBD has its roots in business strategy and market research, it is excellent at clarifying user needs, defining high-level specifications and content requirements. It is excellent for validating brand perception and value proposition —all the way down to your feature set. In other words, it can be extremely powerful all the way through to halfway of the second diamond. You could quite readily combine the different JTBD approaches because they have differences as much as overlaps. However, JTBD generally starts getting a little difficult to apply once we get to the details of UI design.
The clue lies in JTBD’s raison d’être: a job statement is solution independent. Hence, once we get to designing solutions, we potentially fall into a existential black hole.
That said, Jim Kalbach has a quick case study on applying JTBD to content design tucked inside the main article on a synthesised JTBD model. Alan Klement has a great example of how you could use UI to resolve job stories. You’ll notice that the available language of “jobs” drops off at around that point.
Job statements and outcome statements provide excellent “mini north-stars” as customer-oriented focal points, but purely satisfying these statements would not necessarily guarantee that you have created a seamless and painless user experience.
Playing well with others
You will find that JTBD plays well with Lean, and other strategy tools like the Value Proposition Canvas. With every new project, there is potential to harness the power of JTBD alongside our established toolbox.
When we need to understand complex contexts where cultural or socioeconomic considerations have to be taken into account, we are better placed with combining JTBD with more anthropological approaches. And while we might be able to evaluate if our product, website or app satisfies the customer jobs through interviews or surveys, without good old-fashioned usability testing we are unlikely to be able to truly validate why the job isn’t being represented as it should. In this case, individual jobs solved on the UI can be set up as hypotheses to be proven right or wrong. 
The application of Jobs-to-be-Done is still evolving. I’ve found it to be very powerful and I struggle to remember what my UX professional life was like before I encountered it—it has completely changed my approach to research and design.
The fact JTBD is still evolving as a practice means we need to be watchful of dogma—there’s no right way to get a UX job done after all, it nearly always depends. At the end of the day, isn’t it about having the right tool for the right job?",2017,Steph Troeth,stephtroeth,2017-12-04T00:00:00+00:00,https://24ways.org/2017/jobs-to-be-done-in-your-ux-toolbox/,ux
195,Levelling Up for Junior Developers,"If you are a junior developer starting out in the web industry, things can often seem a little daunting. There are so many things to learn, and as soon as you’ve learnt one framework or tool, there seems to be something new out there.
I am lucky enough to lead a team of developers building applications for the web. During a recent One to One meeting with one of our junior developers, he asked me about a learning path and the basic fundamentals that every developer should know. After a bit of digging around, I managed to come up with a (not so exhaustive) list of principles that was shared with him.

In this article, I will share the list with you, and hopefully help you level up from junior developer and become a better developer all round. This list doesn’t focus on an particular programming language, but rather coding concepts as a whole. The idea behind this list is that whether you are a front-end developer, back-end developer, full stack developer or just a curious one, these principles apply to everyone that writes code. 
I have tried to be technology agnostic, so that you can use these tips to guide you, whatever your tech stack might be.
Without any further ado and in no particular order, let’s get started.
Refactoring code like a boss
The Boy Scouts have a rule that goes “always leave the campground cleaner than you found it.” This rule can be applied to code too and ensures that you leave code cleaner than you found it. As a junior developer, it’s almost certain that you will either create or come across older code that could be improved. The resources below are a guide that will help point you in the right direction.

My favourite book on this subject has to be Clean Code by Robert C. Martin. It’s a must read for anyone writing code as it helps you identify bad code and shows you techniques that you can use to improve existing code.
If you find that in your day to day work you deal with a lot of legacy code, Improving Existing Technology through Refactoring is another useful read.
Design Patterns are a general repeatable solution to a commonly occurring problem in software design. My friend and colleague Ranj Abass likes to refer to them as a “common language” that helps developers discuss the way that we write code as a pattern. My favourite book on this subject is Head First Design Patterns which goes right back to the basics. Another great read on this topic is Refactoring to Patterns.
Working Effectively With Legacy Code is another one that I found really valuable.

Improving your debugging skills
A solid understanding of how to debug code is a must for any developer. Whether you write code for the web or purely back-end code, the ability to debug will save you time and help you really understand what is going on under the hood.

If you write front-end code for the web, one of my favourite resources to help you understand how to debug code in Chrome can be found on the Chrome Dev Tools website. While some of the tips are specific to Chrome, these techniques apply to any modern browser of your choice.
At Settled, we use Node.js for much of our server side code. Without a doubt, our most trusted IDE has to be Visual Studio Code and the built-in debuggers are amazing. Regardless of whether you use Node.js or not, there are a number of plugins and debuggers that you can use in the IDE. I recommend reading the website of your favourite IDE for more information. 
As a side note, it is worth mentioning that Chrome Developer Tools actually has functionality that allows you to debug Node.js code too. This makes it a seamless transition from front-end code to server-side code debugging.
The Debugging Mindset is an informative online article by Devon H. O’Dell and discusses the the psychology of learning strategies that lead to effective problem-solving skills. 

A good understanding of relational databases and NoSQL databases
Almost all developers will need to persist data at some point in their career. Even if you don’t write SQL queries in your day to day job, a solid understanding of how they work will help you become a better developer.

If you are a complete newbie when it comes to databases, I recommend checking out Code Academy. They offer a free online course that can help you get your head around how relational databases work. The course is quite basic, but is a useful hands-on approach to learning this topic.
This article provides a great explainer for the difference between the SQL and NoSQL databases, and this  Stackoverflow answer goes a little deeper into the subject of the two database types.
If you’d like to learn more about NoSQL queries, I would recommend starting with this article on MongoDB queries. Unfortunately, there isn’t one overall course as most NoSQL databases have their own syntax. 

You may also have noticed that I haven’t included other types of databases such as Graph or In-memory; it’s worth focussing on the basics before going any deeper.
Performance on the web
If you build for the web today, it is important to understand how the browser receives and renders the content that you send it. I am pretty passionate about Web Performance, and hope that everyone can learn how to make websites faster and more efficient. It can be fun at the same time!

Steve Souders High Performance Websites is the godfather of web performance books. While it was created a few years ago and many of the techniques might have changed slightly, it is the original book on the subject and set up many of the ground rules that we know about web performance today.
A free online resource on this topic is the Google Developers website. The site is an up to date guide on the best web performance techniques for your site. It is definitely worth a read.
The network plays a key role in delivering data to your users, and it plays a big role in performance on the web. A fantastic book on this topic is Ilya Grigorik’s High Performance Browser Networking. It is also available to read online at hpbn.co.

Understand the end to end architecture of your software project
I find that one of the best ways to improve my knowledge is to learn about the architecture of the software at the company I work at. It gives you a good understanding as to why things are designed the way they are, why certain decisions were made, and gives you an understanding of how you might do things differently with hindsight.
Try and find someone more senior, such as a Technical Lead or Software Architect, at your company and ask them to explain the overall architecture and draw a few high-level diagrams for you. Not to mention that they will be impressed with your willingness to learn.

I recommend reading Clean Architecture: A Craftsman’s Guide to Software Structure and Design for more detail on this subject.
Far too often, software projects can be over-engineered and over-architected, it is worth reading Just Enough Software Architecture. The book helps developers understand how the smallest of changes can affect the outcome of your software architecture.

How are things deployed
A big part of creating software is actually shipping it! How is the software at your company released into the wild? Does your company do Continuous Integration? Continuous Deployment?

Even if you answered no to any of these questions, it is worth finding someone with the knowledge in your company to explain these things to you. If it is not already documented, perhaps you could start a wiki to document everything you’re learning about the system - this is a great way to level up and be appreciated and invaluable.
A streamlined deployment process is a beautiful thing, and understanding how they work can help you grow your knowledge as a developer. 
Continuous Integration is a practical read on the ins and outs of implementing this deployment technique.
Docker is another great tool to use when it comes to software deployment. It can be tricky at first to wrap your head around, but it is definitely worth learning about this great technology. The documentation on the website will teach and guide you on how to get started using Docker.

Writing Tests
Testing is an essential tool in the developer bag of skills. They help you to make big refactoring changes to your code, and feel a lot more confident knowing that your changes haven’t broken anything. There are so many benefits to testing, which make it so important for developers at every level to become acquainted with it/them.

The book that started it all for me was Roy Osherove’s The Art of Unit Testing. The code in the book is written in C#, but the principles apply to every language. It’s a great, easy-to-understand read.
Another great read is How Google Tests Software and covers exactly what it says on the tin. It covers many different testing techniques such as exploratory, black box, white box, and acceptance testing and really helps you understand how large organisations test their code.

Soft skills
Whilst reading through this article, you’ve probably noticed that a large chunk of it focusses on code and technical ability. Without a doubt, I’d say that it is even more important to be a good teammate. If you look up the definition of soft skills in the dictionary, it is defined as “personal attributes that enable someone to interact effectively and harmoniously with other people” and I think that it sums this up perfectly. Working on your “soft skills” is something that can truly help you level up in your career. You may be the world’s greatest coder, but if you colleagues can’t get along with you, your coding skills won’t matter!
While you may not learn how to become the perfect co-worker overnight, I really try and live by the motto “don’t be an arsehole”. Think about how you like to be treated and then try and treat your co-workers with the same courtesy and respect. The next time you need to make a decision at work, ask yourself “is this something an arsehole would do”? If you answered yes to that question, you probably shouldn’t do it!
Summary
Levelling up as a junior developer doesn’t have to be scary. Focus on the fundamentals and they should hold you in good stead, regardless of the new things that come along. Software engineering is built on these great principles that have stood the test of time.
Whilst researching for this article, I came across a useful Github repo that is worth mentioning. Things Every Programmer Should Know is packed with useful information. I have to admit, I didn’t know everything on there!
I hope that you have found this list helpful. Some of the topics I have mentioned might not be relevant for you at this stage in your career, but should give a nudge in the right direction. After all, knowledge is power!
If you are a junior developer reading this article, what would you add to it?",2017,Dean Hume,deanhume,2017-12-05T00:00:00+00:00,https://24ways.org/2017/levelling-up-for-junior-developers/,code
196,Designing a Remote Project,"I came across an article recently, which I have to admit made my blood boil a little. Yes, I know it’s the season of goodwill and all that, and I’m going to risk sounding a little Scrooge-like, but I couldn’t help it. It was written by someone who’d tried out ‘telecommuting’ (big sigh) a.k.a. remote or distributed working. They’d tested it in their company and decided it didn’t work. 
Why did it enrage me so much? Well, this person sounded like they’d almost set it up to fail. To them, it was the latest buzzword, and they wanted to offer their employees a ‘perk’. But it was going to be risky, because, well, they just couldn’t trust their employees not to be lazy and sit around in their pyjamas at home, watching TV, occasionally flicking their mousepad to ‘appear online’. Sounds about right, doesn’t it?
Well, no. This attitude towards remote working is baked in the past, where working from one office and people all sitting around together in a cosy circle singing kum-by-yah* was a necessity not an option. We all know the reasons remote working and flexibility can happen more easily now: fast internet, numerous communication channels, and so on. But why are companies like Yahoo! and IBM backtracking on this? Why is there still such a negative perception of this way of working when it has so much real potential for the future?
*this might not have ever really happened in an office.
So what is remote working? It can come in various formats. It’s actually not just the typical office worker, working from home on a specific day. The nature of digital projects has been changing over a number of years. In this era where organisations are squeezing budgets and trying to find the best value wherever they can, it seems that the days of whole projects being tackled by one team, in the same place, is fast becoming the past. What I’ve noticed more recently is a much more fragmented way of putting together a project – a mixture of in-house and agency, or multiple agencies or organisations, or working with an offshore team. In the past we might have done the full integrated project from beginning to end, now, it’s a piece of the pie. 
Which means that everyone is having to work with people who aren’t sat next to them even more than before. Whether that’s a freelancer you’re working with who’s not in the office, an offshore agency doing development or a partner company in another city tackling UX… the future is looking more and more like a distributed workplace.
So why the negativity, man?
As I’ve seen from this article, and from examples of large corporations changing their entire philosophy away from remote working, there’s a lot of negativity towards this way of working. Of course if you decide to let everyone work from home when they want, set them off and then expect them all to check in at the right time or be available 24/7 it’s going to be a bit of a mess.  Equally if you just jump into work with a team on the other side of the world without any setup, should you expect anything less than a problematic project?
Okay, okay so what about these people who are going to sit on Facebook all day if we let them work from home? It’s the age old response to the idea of working from home. I can’t see the person, so how do I know what they are doing?
This comes up regularly as one of the biggest fears of letting people work remotely. There’s also the perceived lack of productivity and distractions at home. The limited collaboration and communication with distributed workers. The lack of availability. The lower response times.  
Hang on a second, can’t these all still be problems even if you’ve got your whole team sat in the same place? “They won’t focus on work.” How many people will go on Facebook or Twitter whilst sat in an office? “They won’t collaborate as much.” How many people sit in the office with headphones on to block out distractions? I think we have to move away from the idea that being sat next to people automatically makes them work harder. If the work is satisfying, challenging, and relevant to a person – surely we should trust them to do it, wherever they are sat?
There’s actually a lot of benefits to remote working, and having distributed teams. Offering this as a way of working can attract and retain employees, due to the improved flexibility. There can actually be fewer distractions and disruptions at home, which leads to increased productivity. To paraphrase Jason Fried in his talk ‘Why work doesn’t happen at work’, at home there are voluntary distractions where you have to choose to distract yourself with something. At the office these distractions become involuntary. Impromptu meetings and people coming to talk to you all the time are actually a lot more disruptive. Often, people find it easier to focus away from the office environment. 
There’s also the big benefit for a lot of people of the time saved commuting. The employee can actually do a lot that’s beneficial to them in this time, rather than standing squeezed into people’s armpits on public transport. Hence increased job satisfaction. With a distributed team, say if you’re working with an off-shore team, there could be a wider range of talent to pick from and it also encourages diversity. There can be a wider range of cultural differences and opinions brought to a project, which encourages more diverse ways of thinking.
Tackling the issues - or, how to set up a project with a remote team
But that isn’t to say running projects with a distributed team or being a remote worker is easy, and can just happen, like that. It needs work – and good groundwork – to ensure you don’t set it up to fail. So how do you help create a smoother remote project?
Start with trust
First of all, the basis of the team needs to be trust. Yes I’m going to sound a little like a cheesy, self-help guru here (perhaps in an attempt to seem less Scrooge-like and inject some Christmas cheer) but you do need to trust the people working remotely as well as them trusting you. This extends to a distributed team. You can’t just tell the offshore team what to do, and micromanage them, scared they won’t do what you want, how you want it because you can’t see them. You need to give them ownership and let them manage the tasks. Remember, people are less likely to criticise their own work. Make them own the work and they are more likely to be engaged and productive.
Set a structure
Distributed teams and remote workers can fail when there is no structure – just as much as teams sitting together fail without it too. It’s not so much setting rules, as having a framework to work within. Eliminate blockers before they happen. Think about what could cause issues for the team, and think of ways to solve this. For example, what do you do if you won’t be able to get hold of someone for a few hours because of a time difference? Put together a contingency, e.g. is there someone else on your time zone you could go to with queries after assessing the priority? Would it be put aside until that person is back in? Define team roles and responsibilities clearly. Sit down at the beginning of the project and clearly set out expectations. Also ask the team, what are their expectations of you?
There won’t be a one size fits all framework either. Think about your team, the people in it, the type of project you’re working with, the type of client and stakeholder. This should give you an idea of what sort of communications you’ll need on the project. Daily calls, video calls, Slack channels, the choice is yours.
Decide on the tools
To be honest, I could spend hours talking about the different tools you can use for communication. But you know them, right? And in the end it’s not the tool that’s important here - it’s the communication that’s being done on the tool. Tools need to match the type of communications needed for your team. One caveat here though, never rely solely on email! Emails are silos, and can become beasts to manage communications on.
Transparency in communication
Good communication is key. Make sure there are clear objectives for communication. Set up one time during the week where those people meet together, discuss all the work during that week that they’ve done. If decisions are made between team members who are together, make sure everyone knows what these are. But try to make collective decisions where you can, when it doesn’t impact on people’s time.
Have a face-to-face kick off
Yes, I know this might seem to counter my argument, but face-to-face comms are still really important. If it’s feasible, have an in-person meeting to kick off your project, and to kick off your team working together. An initial meeting, to break the ice, discuss ways of working, set the goals, can go a long way to making working with distributed teams successful. If this is really not viable, then hold a video call with the team. Try to make this a little more informal. I know, I know, not the dreaded cringey icebreakers… but something to make everyone relax and get to know each other is really important. Bring everybody together physically on a regular basis if you can, for example with quarterly meetings. You’ve got to really make sure people still feel part of a team, and it often takes a little more work with a remote team. Connect with new team members, one-on-one first, then you can have more of a ‘remote’ relationship. 
Get visual
Visual communication is often a lot better tool to use than just a written sentence, and can help bring ideas to life. Encourage people to sketch things, take a photo and add this to your written communications. Or use a mockup tool to sketch ideas.
But what about Agile projects?
The whole premise of Agile projects is to have face-to-face contact I hear you cry. The Agile Manifesto itself states “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation”. However, this doesn’t mean the death of remote working. In fact loads of successful companies still run Agile projects, whilst having a distributed team. With all the collaborative tools you can use for centralising code, tracking tasks, visualising products, it’s not difficult to still communicate in a way that works. Just think about how to replicate the principles of Agile remotely - working together daily, a supportive environment, trust, and simplicity. How can you translate these to your remote or distributed team? 
One last thought to leave you with before you run off to eat your mince pies (in your pyjamas, whilst working). A common mistake in working with a remote project team or working remotely yourself, is replacing distance with time. If you’re away from the office you think you need to always be ‘on’ – messaging, being online, replying to requests. If you have a distributed team, you might think a lot of meetings, calls, and messages will be good to foster communication. But don’t overload these meetings, calls, and communication. This can be disruptive in itself. Give people the gift of some uninterrupted time to actually do some work, and not feel like they have to check in every second.",2017,Suzanna Haworth,suzannahaworth,2017-12-06T00:00:00+00:00,https://24ways.org/2017/designing-a-remote-project/,business
211,Automating Your Accessibility Tests,"Accessibility is one of those things we all wish we were better at. It can lead to a bunch of questions like: how do we make our site better? How do we test what we have done? Should we spend time each day going through our site to check everything by hand? Or just hope that everyone on our team has remembered to check their changes are accessible?
This is where automated accessibility tests can come in. We can set up automated tests and have them run whenever someone makes a pull request, and even alongside end-to-end tests, too.
Automated tests can’t cover everything however; only 20 to 50% of accessibility issues can be detected automatically. For example, we can’t yet automate the comparison of an alt attribute with an image’s content, and there are some screen reader tests that need to be carried out by hand too. To ensure our site is as accessible as possible, we will still need to carry out manual tests, and I will cover these later.
First, I’m going to explain how I implemented automated accessibility tests on Elsevier’s ecommerce pages, and share some of the lessons I learnt along the way.
Picking the right tool
One of the hardest, but most important parts of creating our automated accessibility tests was choosing the right tool.
We began by investigating aXe CLI, but soon realised it wouldn’t fit our requirements. It couldn’t check pages that required a visitor to log in, so while we could test our product pages, we couldn’t test any customer account pages. Instead we moved over to Pa11y. Its beforeScript step meant we could log into the site and test pages such as the order history. 
The example below shows the how the beforeScript step completes a login form and then waits for the login to complete before testing the page:
beforeScript: function(page, options, next) {
  // An example function that can be used to make sure changes have been confirmed before continuing to run Pa11y
  function waitUntil(condition, retries, waitOver) {
    page.evaluate(condition, function(err, result) {
      if (result || retries < 1) {
        // Once the changes have taken place continue with Pa11y testing
        waitOver();
      } else {
        retries -= 1;
        setTimeout(function() {
          waitUntil(condition, retries, waitOver);
        }, 200);
      }
    });
  }

  // The script to manipulate the page must be run with page.evaluate to be run within the context of the page
  page.evaluate(function() {
    const user = document.querySelector('#login-form input[name=""email""]');
    const password = document.querySelector('#login-form input[name=""password""]');
    const submit = document.querySelector('#login-form input[name=""submit""]');
    user.value = 'user@example.com';
    password.value = 'password';
    submit.click();
  }, function() {
    // Use the waitUntil function to set the condition, number of retries and the callback
    waitUntil(function() {
      return window.location.href === 'https://example.com';
    }, 20, next);
  });
}
The waitUntil callback allows the test to be delayed until our test user is successfully logged in.
Another thing to consider when picking a tool is the type of error messages it produces. aXe groups all elements with the same error together, so the list of issues is a lot easier to read, and it’s easier to identify the most commons problems. For example, here are some elements that have insufficient colour contrast:
Violation of ""color-contrast"" with 8 occurrences!
Ensures the contrast between foreground and background colors meets
WCAG 2 AA contrast ratio thresholds. Correct invalid elements at:
  - #maincontent > .make_your_mark > div:nth-child(2) > p > span > span
  - #maincontent > .make_your_mark > div:nth-child(4) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(2) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(4) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(6) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(8) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(10) > p > span > span
  - #maincontent > .inform_your_decisions > div:nth-child(12) > p > span > span
For details, see: https://dequeuniversity.com/rules/axe/2.5/color-contrast
aXe also provides links to their site where they discuss the best way to fix the problem.
In comparison, Pa11y lists each individual error which can lead to a very verbose list. However, it does provide helpful suggestions of how to fix problems, such as suggesting an alternative shade of a colour to use:
• Error: This element has insufficient contrast at this conformance level.
  Expected a contrast ratio of at least 4.5:1, but text in this element has a contrast ratio of 2.96:1.
  Recommendation: change text colour to #767676.
  ⎣ WCAG2AA.Principle1.Guideline1_4.1_4_3.G18.Fail
  ⎣ #maincontent > div:nth-child(10) > div:nth-child(8) > p > span > span
  ⎣ <span style=""color:#969696"">Featured products:</span>
Integrating into our build pipeline
We decided the perfect time to run our accessibility tests would be alongside our end-to-end tests. We have a Jenkins job that detects changes to our staging site and then triggers the end-to-end tests, and in turn our accessibility tests. Our Jenkins job retrieves the contents of a GitHub repository containing our Pa11y script file and npm package manifest.
Once Jenkins has cloned the repository, it installs any dependencies and executes the tests via:
npm install && npm test
Bundling the URLs to be tested into our test script means we don’t have a command line style test where we list each URL we wish to test in the Jenkins CLI. It’s an effective method but can also be cluttered, and obscure which URLs are being tested.
In the middle of the office we have a monitor displaying a Jenkins dashboard and from this we can see if the accessibility tests are passing or failing. Everyone in the team has access to the Jenkins logs and when the build fails they can see why and fix the issue.
Fixing the issues
As mentioned earlier, Pa11y can generate a long list of areas for improvement which can be very verbose and quite overwhelming. I recommend going through the list to see which issues occur most frequently and fix those first. For example, we initially had a lot of errors around colour contrast, and one shade of grey in particular. By making this colour darker, the number of errors decreased, and we could focus on the remaining issues.
Another thing I like to do is to tackle the quick fixes, such as adding alt text to images. These are small things that allow us to make an impact instantly, giving us time to fix more detailed concerns such as addressing tabindex issues, or speaking to our designers about changing the contrast of elements on the site.
Manual testing
Adding automated tests to check our site for accessibility is great, but as I mentioned earlier, this can only cover 20-50% of potential issues. To improve on this, we need to test by hand too, either by ourselves or by asking others.
One way we can test our site is to throw our mouse or trackpad away and interact with the site using only a keyboard. This allows us to check items such as tab order, and ensure menu items, buttons etc. can be used without a mouse. The commands may be different on different operating systems, but there are some great guides online for learning more about these. 
It’s tempting to add alt text and aria-labels to make errors go away, but if they don’t make any sense, what use are they really? Using a screenreader we can check that alt text accurately represents the image. This is also a great way to double check that our ARIA roles make sense, and that they correctly identify elements and how to interact with them. When testing our site with screen readers, it’s important to remember that not all screen readers are the same and some may interact with our site differently to others. 
Consider asking a range of people with different needs and abilities to test your site, too. People experience the web in numerous ways, be they permanent, temporary or even situational. They may interact with your site in ways you hadn’t even thought about, so this is a good way to broaden your knowledge and awareness.
Tips and tricks
One of our main issues with Pa11y is that it may find issues we don’t have the power to solve. A perfect example of this is the one pixel image Facebook injects into our site. So, we wrote a small function to go though such errors and ignore the ones that we cannot fix.
const test = pa11y({
  ....
  hideElements: '#ratings, #js-bigsearch',
  ...
});

const ignoreErrors: string[] = [
  '<img src=""https://books.google.com/intl/en/googlebooks/images/gbs_preview_button1.gif"" border=""0"" style=""cursor: pointer;"" class=""lightbox-is-image"">',
  '<script type=""text/javascript"" id="""">var USI_orderID=google_tag_mana...</script>',
  '<img height=""1"" width=""1"" style=""display:none"" src=""https://www.facebook.com/tr?id=123456789012345&ev=PageView&noscript=1"">'
  ];
  const filterResult = result => {
    if (ignoreErrors.indexOf(result.context) > -1) {
      return false;
    }
    return true;
  };
Initially we wanted to focus on fixing the major problems, so we added a rule to ignore notices and warnings. This made the list or errors much smaller and allowed us focus on fixing major issues such as colour contrast and missing alt text. The ignored notices and warnings can be added in later after these larger issues have been resolved. 
const test = pa11y({
  ignore: [
    'notice',
    'warning'
  ],
...
});
Jenkins gotchas
While using Jenkins we encountered a few problems. Sometimes Jenkins would indicate a build had passed when in reality it had failed. This was because Pa11y had timed out due to PhantomJS throwing an error, or the test didn’t go past the first URL. Pa11y has recently released a new beta version that uses headless Chrome instead of PhantomJS, so hopefully these issues will less occur less often. 
We tried a few approaches to solve these issues. First we added error handling, iterating over the array of test URLs so that if an unexpected error happened, we could catch it and exit the process with an error indicating that the job had failed (using process.exit(1)). 
for (const url of urls) {
  try {
    console.log(url);
    let urlResult = await run(url);
    urlResult = urlResult.filter(filterResult);
    urlResult.forEach(result => console.log(result));
  }
  catch (e) {
    console.log('Error:', e);
    process.exit(1);
  }
}
We also had issues with unhandled rejections sometimes caused by a session disconnecting or similar errors. To avoid Jenkins indicating our site was passing with 100% accessibility, when in reality it had not executed any tests, we instructed Jenkins to fail the job when an unhandled rejection or uncaught exception occurred:
process.on('unhandledRejection', (reason, p) => {
  console.log('Unhandled Rejection at:', p, 'reason:', reason);
  process.exit(1);
});
process.on('uncaughtException', (err) => {
  console.log('Caught exception: ${err}n');
  process.exit(1);
});
Now it’s your turn
That’s it! That’s how we automated accessibility testing for Elsevier ecommerce pages, allowing us to improve our site and make it more accessible for everyone. I hope our experience can help you automate accessibility tests on your own site, and bring the web a step closer to being accessible to all.",2017,Seren Davies,serendavies,2017-12-07T00:00:00+00:00,https://24ways.org/2017/automating-your-accessibility-tests/,code
210,Stop Leaving Animation to the Last Minute,"Our design process relies heavily on static mockups as deliverables and this makes it harder than it needs to be to incorporate UI animation in our designs. Talking through animation ideas and dancing out the details of those ideas can be fun; but it’s not always enough to really evaluate or invest in animated design solutions. 
By including deliverables that encourage discussing animation throughout your design process, you can set yourself (and your team) up for creating meaningful UI animations that feel just as much a part of the design as your colour palette and typeface. You can get out of that “running out of time to add in the animation” trap by deliberately including animation in the early phases of your design process. This will give you both the space to treat animation as a design tool, and the room to iterate on UI animation ideas to come up with higher quality solutions. Two deliverables that can be especially useful for this are motion comps and animated interactive prototypes. 
Motion comps - an animation deliverable
Motion comps (also called animatics or motion mock-ups) are usually video representation of UI animations. They are used to explore the details of how a particular animation might play out. And they’re most often made with timeline-based tools like Adobe After Effects, Adobe Animate, or Tumult Hype. 
The most useful things about motion comps is how they allow designers and developers to share the work of creating animations. (Instead of pushing all the responsibility of animation on one group or the other.) For example, imagine you’re working on a design that has a content panel that can either be open or closed. You might create a mockup like the one below including the two different views: the closed state and the open state. If you’re working with only static deliverables, these two artboards might be exactly what you handoff to developers along with the instruction to animate between the two. 

On the surface that seems pretty straight forward, but even with this relatively simple transition there’s a lot that those two artboards don’t address. There are seven things that change between the closed state and the open state. That’s seven things the developer building this out has to figure out how to move in and out of view, when, and in what order. And all of that is even before starting to write the code to make it work. 
By providing only static comps, all the logic of the animation falls on the developer. This might go ok if she has the bandwidth and animation knowledge, but that’s making an awful lot of assumptions.
Instead, if you included a motion mock up like this with your static mock ups, you could share the work of figuring out the logic of the animation between design and development. Designers could work out the logic of the animation in the motion comp, exploring which items move at which times and in which order to create the opening and closing transitions. 

The motion comp can also be used to iterate on different possible animation approaches before any production code has to be committed too. Sharing the work and giving yourself time to explore animation ideas before you’re backed up again the deadline will lead to happier teammates and better design solutions. 
When to use motion comps
I’m not a fan of making more deliverables just for the sake of having more things to make, so I find it helps to narrow down what question I’m trying answer before choosing which sort of deliverable to make to investigate. 
Motion comps can be most helpful for answering questions like: 

Exactly how should this animation look? 
Which items should move? Where? And when? 
Do the animation qualities reflect our brand or our voice and tone?
One of the added bonuses of creating motion comps to answer these questions is that you’ll have a concrete thing to bring to design critiques or reviews to get others’ input on them as well.

Using motion comps as handoff
Motion comps are often used to handoff animation ideas from design to development. They can be super useful for this, but they’re even more useful when you include the details of the motion specs with them. (It’s difficult, if not impossible, to glean these details from playing back a video.)
More specifically, you’ll want to include:

Durations and the properties animated for each animation
Easing curve values or spring values used
Delay values and repeat counts

In many cases you’ll have to collect these details up manually. But this isn’t necessarily something that that will take a lot of time. If you take note of them as you’re creating the motion comp, chances are most of these details will already be top of  mind. (Also, if you use After Effects for your motion comps, the Inspector Spacetime plugin might be helpful for this task.)
Animated prototypes - an interactive deliverable
Making prototypes isn’t a new idea for web work by any stretch, but creating prototypes that include animation – or even creating prototypes specifically to investigate potential animation solutions – can go a long way towards having higher quality animations in your final product.
Interactive prototypes are web or app-based, or displayed in a particular tool’s preview window to create a useable version of interactions that might end up in the end product. They’re often made with prototyping apps like Principle, Framer, or coded up in HTML, CSS and JS directly like the example below.
See the Pen Prototype example by Val Head (@valhead) on CodePen.

The biggest different between motion comps and animated prototypes is the interactivity. Prototypes can reposed to taps, drags or gestures, while motion comps can only play back in a linear fashion. Generally speaking, this makes prototypes a bit more of an effort to create, but they can also help you solve different problems. The interactive nature of prototypes can also make them useful for user testing to further evaluate potential solutions. 
When to use prototypes
When it comes to testing out animation ideas, animated prototypes can be especially helpful in answering questions like these: 

How will this interaction feel to use? (Interactive animations often have different timing needs than animations that are passively viewed.)
What will the animation be like with real data or real content? 
Does this animation fit the context of the task at hand? 

Prototypes can be used to investigate the same questions that motion comps do if you’re comfortable working in code or your prototyping tool of choice has capabilities to address high fidelity animation details. There are so many different prototyping tools out there at the moment, you’re sure to be able to find one that fits your needs. 
As a quick side note: If you’re worried that your coding skills might not be up to par to prototype in code, know that prototype code doesn’t have to be production quality code. Animated prototypes’ main concern is working out the animation details. Once you’ve arrived at a combination of animations that works, the animation specifics can be extracted or the prototype can be refactored for production.
Motion comp or prototype?
Both motion comps and prototypes can be extremely useful in the design process and you can use whichever one (or ones) that best fits your team’s style. The key thing that both offer is a way to make animation ideas visible and sharable. When you and your teammate are both looking at the same deliverable, you can be confident you’re talking about the same thing and discuss its pros and cons more easily than just describing the idea verbally. 
Motion comps tend to be more useful earlier in the design process when you want to focus on the motion without worrying about the underlying structure or code yet. Motion comps also be great when you want to try something completely new. Some folks prefer motion comps because the tools for making them feel more familiar to them which means they can work faster. 
Prototypes are most useful for animations that rely heavily on interaction. (Getting the timing right for interactions can be tough without the interaction part sometimes.) Prototypes can also be helpful to investigate and optimize performance if that’s a specific concern.
Give them a try
Whichever deliverables you choose to highlight your animation decisions, including them in your design reviews, critiques, or other design discussions will help you make better UI animation choices. More discussion around UI animation ideas during the design phase means greater buy-in, more room for iteration, and higher quality UI animations in your designs. Why not give them a try for your next project?",2017,Val Head,valhead,2017-12-08T00:00:00+00:00,https://24ways.org/2017/stop-leaving-animation-to-the-last-minute/,design
216,Styling Components - Typed CSS With Stylable,"There’s been a lot of debate recently about how best to style components for web apps so that styles don’t accidentally ‘leak’ out of the component they’re meant for, or clash with other styles on the page.
Elaborate CSS conventions have sprung up, such as OOCSS, SMACSS, BEM, ITCSS, and ECSS. These work well, but they are methodologies, and require everyone in the team to know them and follow them, which can be a difficult undertaking across large or distributed teams.
Others just give up on CSS and put all their styles in JavaScript. Now, I’m not bashing JS, especially so close to its 22nd birthday, but CSS-in-JS has problems of its own. Browsers have 20 years experience in optimising their CSS engines, so JavaScript won’t be as fast as using real CSS, and in any case, this requires waiting for JS to download, parse, execute then render the styles.
There’s another problem with CSS-in-JS, too. Since Responsive Web Design hit the streets, most designers no longer make comps in Photoshop or its equivalents; instead, they write CSS. Why hire an expensive design professional and require them to learn a new way of doing their job? 
A recent thread on Twitter asked “What’s your biggest gripe with CSS-in-JS?”, and the replies were illuminating: “Always having to remember to camelCase properties then spending 10min pulling hair out when you do forget”, “the cryptic domain-specific languages that each of the frameworks do just ever so slightly differently”, “When I test look and feel in browser, then I copy paste from inspector, only to have to re-write it as a JSON object”, “Lack of linting, autocomplete, and css plug-ins for colors/ incrementing/ etc”. 
If you’re a developer, and you’re still unconvinced, I challenge you to let designers change the font in your IDE to Zapf Chancery and choose a new colour scheme, simply because they like it better. Does that sound like fun? Will that boost your productivity? Thought not.
Some chums at Wix Engineering and I wanted to see if we could square this circle. Wix-hosted sites have always used CSS-in-JS (the concept isn’t new; it was in Netscape 4!) but that was causing performance problems. Could we somehow devise a method of extending CSS (like SASS and LESS do) that gives us styles that are guaranteed not to leak or clash, that is compatible with code editors’ autocompletion, and which could be pre-processed at build time to valid, cross-browser, static CSS?
After a few months and a few proofs of concept later (drumroll), yes – we could! We call it Stylable.
Introducing Stylable
Stylable is a CSS pre-processor, like SASS or LESS. It uses CSS syntax so all your development tools will work. At build time, the Stylable CSS extensions are transpiled to flat, valid, cross-browser vanilla CSS for maximum performance. There’s quite a bit to it, and this is a short article, so let’s look at the basic concepts.
Components all the way down
Stylable is designed for component-based systems. Imagine you have a Gallery component. Within that, there is a Navigation component (for example, containing a ‘next’, ‘previous’, ‘show all thumbnails’, and ‘show all albums’ controls), and within that there are NavButton components. Each component is discrete, used elsewhere in the system in different contexts, perhaps maintained by different team members or even different organisations — you can use Stylable to add a typed interface to non-Stylable component libraries, as well as using it to build an app from scratch.
Firstly, Stylable will automatically namespace styles so they only apply inside that component, by rewriting them at build time with a unique (but human-readable) prefix. So, for example,
<div className=""jingle bells"" /> might be re-written as <div class=""header183--jingle header183--bells""></div>. 
So far, so BEM-like (albeit without the headache of remembering a convention). But what else can it do?
Custom pseudo-elements
An important feature of Stylable is the ability to reach into a component and style it from the outside, without having to know about its internal structure. Let’s see the guts of a simple JSX button component in the file button.jsx:
render () {
    return (
        <button>
            <span className=""icon"" />
            <span className=""label"">Submit</span>
        </button>
    );
}
(Note:className is the JSX way of setting a class on an element; this example uses React, but Stylable itself is framework-agnostic.)
I style it using a Stylable stylesheet (the .st.css suffix tells the preprocessor to process this file):
/* button.st.css */

/* note that the root class is automatically placed on the root HTML 
element by Stylable React integration */
.root {
  background: #b0e0e6;
}

.icon {
  display: block; 
  height: 2em;
  background-image: url('./assets/btnIcon.svg');
}

.label {
  font-size: 1.2em;
  color: rgba(81, 12, 68, 1.0);
}
Note that Stylable allows all the CSS that you know and love to be included. As Drew Powers wrote in his review:

with Stylable, you get CSS, and every part of CSS. This seems like a “duh” observation, but this is significant if you’ve ever battled with a CSS-in-JS framework over a lost or “hacky” implementation of a basic CSS feature.

I can import my Button component into another component - this time, panel.jsx:
/* panel.jsx */
import * as React from 'react';
import {properties, stylable} from 'wix-react-tools';
import {Button} from '../button';
import style from './panel.st.css';

export const Panel = stylable(style)(() => (
    <div>
        <Button className=""cancelBtn"" />
    </div>
));
In panel.st.css: 
/* panel.st.css */
:import {
  -st-from: './button.st.css';
  -st-default: Button;
}

/* cancelBtn is of type Button */
.cancelBtn {
  -st-extends: Button;
  background: cornflowerblue;
}

/* targets the label of <Button className=""cancelBtn"" /> */
.cancelBtn::label {
  color: honeydew;
  font-weight: bold;
}
Here, we’re reaching into the Button component from the Panel component. Buttons that are not inside a Panel won’t be affected.
We do this by extending the CSS concept of pseudo-elements. As MDN says “A CSS pseudo-element is a keyword added to a selector that lets you style a specific part of the selected element(s)”. We don’t use a descendant selector because the label isn’t part of the Panel component, it’s part of the Button component. 
This syntax allows us three important features: 
Piercing the Shadow Boundary
Because, like a Matroshka doll of code, you can have components inside components inside components, you can chain pseudo-elements. In Stylable, Gallery::NavigationPanel::Button::Icon is a legitimate selector. We were worried by this (even though all Stylable CSS is transpiled to flat, valid CSS) because it’s not allowed in CSS, albeit with the note “A future version of this specification may allow multiple pseudo-elements per selector”. So I asked the CSS Working Group and was told “we intend to only allow specific combinations”, so we feel this extension to CSS is in the spirit of the language.
While we’re on the subject of those pesky Web Standards, note that the proposed ::part and ::theme pseudo-elements are meant to fulfil the same function. However, those are coming in two years (YouTube link) and, when they do, Stylable will support them.
Structure-agnostic
The second totez-groovy™ feature of Stylable’s pseudo-element syntax is that you don’t have to care about the internal structure of the component whose boundary you’re piercing. Any element with a class attribute is exposed as a pseudo-element to any component that imports it. It acts as an interface on any component, whether written in-house or by a third party.
Code completion
When we started writing Stylable, our objective was to do for CSS what TypeScript does for JavaScript. Wikipedia says

Challenges with dealing with complex JavaScript code led to demand for custom tooling to ease developing of components in the language. TypeScript developers sought a solution that would not break compatibility with the standard and its cross-platform support … [with]  static typing that enables static language analysis, which facilitates tooling and IDE support.

Similarly, because Stylable knows about components, their stylable parts and states, and how they inter-relate, we can develop language services like code completion and validation. That means we can see our errors at build time or even while working in our IDE. Wave goodbye to silent run-time breakage misery, with the Stylable Intelligence VS Code extension !
An action replay of Visual Studio Code offering code completion etc, filmed in super StyloVision.
Pseudo-classes for state
Stylable makes it easy to apply styles to custom states (as well as the usual :active, :checked, :visited etc) by extending the CSS pseudo-class syntax. 
We do this by declaring the possible custom states on the component:
/* Gallery.st.css */
.root {
  -st-states: toggled, loading;
}

.root:toggled {
  color: red;
}

.root:loading {
  color: green;
}

.root:loading:toggled {
  color: blue;
}
The -st-states “property” is actually a directive for the transpiler, so Stylable knows about possible pseudo-elements and can offer code completion etc. It looks like a vendor prefix by design, because it’s therefore valid CSS syntax and IDEs won’t flag it as an error, but is removed at build time. Remember, Stylable resolves to flat, valid, cross-browser CSS.
As with plain CSS, it can’t set a state, but can only react to states set externally. In the case of custom pseudo-classes, your JavaScript logic is responsible for maintaining state — by default, by setting a data-* attribute.
And there’s more!
Hopefully, I’ve shown you how Stylable extends CSS to allow you to style components and sub-components without worrying about that styles will leak, or knowing too much about internal structure. There isn’t time to tell you about mixins (CSS macros in JavaScript), variables or our theming capabilities, because I have wine to wrap and presents to mull.
We made Stylable because we ♥ CSS. But there’s a practical reason, too. As James Kyle, a core team member of Yarn, Babel and TC39 (the JavaScript Standards Technical Committee), said of Styable “pretty sure all the CSS-in-JS libraries just died for me”,
explaining

CSS could be perfectly static if given the right tools, that’s exactly what stylable does. It gives you the tools you need in CSS so that you don’t need to do a bunch of dynamic shit in JS.
Making it static is a huge performance win.

Wix is currently battle-testing Stylable in its back-office systems, before rolling it out to power Wix-hosted sites to make them more performant. There are 110 million Wix-hosted sites, so there will be a lot of Stylable on the web in a few months. And it’s open-sourced so you, dear Reader, can try it out and use it too. There’s a Stylable boilerplate based on create-react-app to get you started (more integrations are in the pipeline).
Happy Hols ‘n’ Hugz from the Stylable team: Bruce, Arnon, Tom, Ido.

Read more

Stylable documentation centre
Stylable on Twitter
A nice picture of a hedgehog",2017,Bruce Lawson,brucelawson,2017-12-09T00:00:00+00:00,https://24ways.org/2017/styling-components-typed-css-with-stylable/,code
214,Christmas Gifts for Your Future Self: Testing the Web Platform,"In the last year I became a CSS specification editor, on a mission to revitalise CSS Multi-column layout. This has involved learning about many things, one of which has been the Web Platform Tests project. In this article, I’m going to share what I’ve learned about testing the web platform. I’m also going to explain why I think you might want to get involved too.
Why test?
At one time or another it is likely that you have been frustrated by an issue where you wrote some valid CSS, and one browser did one thing with it and another something else entirely. Experiences like this make many web developers feel that browser vendors don’t work together, or they are actively doing things in a different way to one another to the detriment of those of us who use the platform. You’ll be glad to know that isn’t the case, and that the people who work on browsers want things to be consistent just as much as we do. It turns out however that interoperability, which is the official term for “works in all browsers”, is hard.
Thanks to web-platform-tests, a test from another browser vendor just found genuine bug in our code before we shipped 😻— Brian Birtles (@brianskold) February 10, 2017

In order for W3C Specifications to move on to become W3C Recommendations we need to have interoperable implementations.

6.2.4 Implementation Experience
Implementation experience is required to show that a specification is sufficiently clear, complete, and relevant to market needs, to ensure that independent interoperable implementations of each feature of the specification will be realized. While no exhaustive list of requirements is provided here, when assessing that there is adequate implementation experience the Director will consider (though not be limited to):
is each feature of the current specification implemented, and how is this demonstrated?
are there independent interoperable implementations of the current specification?
are there implementations created by people other than the authors of the specification?
are implementations publicly deployed?
is there implementation experience at all levels of the specification’s ecosystem (authoring, consuming, publishing…)?
are there reports of difficulties or problems with implementation?
https://www.w3.org/2017/Process-20170301/#transition-reqs

We all want interoperability, achieving interoperability is part of the standards process. The next question is, how do we make sure that we get it?
Unimplemented vs uninteroperable implementations
Before looking at how we can try to improve interoperability, I’d like to look at the reasons we don’t always meet that aim. There are a couple of reasons why browser X is not doing the same thing as browser Y.
The first reason is that browser X has not implemented that feature yet. Relatively small teams of people work on browser engines, and their resources are spread as thinly as those of any company. Behind those browsers are business or organisational goals which may not match our desire for a shiny feature to be made available. There are ways in which we as the web community can help gently encourage implementations - by requesting the feature, by using it so it shows up in usage reports, or writing about it to show interest. However, there will always be some degree of lag based on priorities.
A browser not supporting a feature at all, is reasonably easy to deal with these days. We can test for support with Feature Queries, and create sensible fallbacks. What is harder to deal with is when a feature is implemented in different ways by different browsers. In that situation you use the feature, perhaps referring to the specification to ensure that you are writing your CSS correctly. It looks exactly as you expect in one browser and it’s all broken when you test in another.
A frequent cause of this kind of issue is that the specification is not well defined in a particular area or that the specification has changed since one or other browser implemented it. CSS specifications are not developed in a darkened room, then presented to browser vendors to implement as a completed document. It would be nice if it worked like that, however the web platform is a gnarly thing. Before we can be sure that a specification is correct, it needs implementing in order that we can get the interoperable implementations I described earlier. A circular process has to happen. Specifications have to be written, browsers have to implement and find the problems, and then the specification has to be revised.
Many people reading this will be familiar with how flexbox changed three times in browsers, leaving us with a mess of incompatibilities and the need to use at least two versions of the spec. This story was an example of this circular process, in this case the specification was flagged as experimental using vendor prefixes. We had become used to using vendor prefixes in production and early adopters of flexbox were bitten by this. Today, specifications are developed behind experimental flags as we saw with CSS Grid Layout. Yet there has to come a time when implementations ship, and remove those flags, and it may be that knowingly or unknowingly some interop issues slip through.
You will know these interop issues as “browser bugs”, perhaps you have even reported one (thank you!) and none of us want them, so how do we make the platform as robust as possible?
How do we ensure we have interoperability?
If you were working on a large web application, with several people committing code, it would be very easy for one person to make a change that inadvertently broke some part of the application. They might not realise the fact that their change would cause a problem, due to not having a complete understanding of the entire codebase. To prevent this from happening, it is accepted good practice to write tests as well as code. The tests can then be run before the application is deployed.
Unless you start out from the beginning writing tests, and are very good at writing a test for every bit of code, it is likely that some issues do slip through from time to time. When this happens, a good approach is to not only fix the issue but also to write a test that would stop it ever happening again. That way the test suite improves over time and hopefully fewer issues happen.
The web platform is essentially a giant, sprawling application, with a huge range of people working on it in different ways. There is therefore plenty of opportunity for issues to creep in, so it seems like having some way of writing tests and automating those tests on browsers would be a good thing. That, is what the Web Platform Tests project has set out to achieve.
Web Platform Tests
Web Platform Tests is the test suite for the web platform. It is set of tests for all parts of the web platform, which can be run in any browser and the results reported. This article mostly discusses CSS tests, because I work on CSS. You will find that there are tests covering the full platform, and you can look into whichever area you have the most interest and experience in.
If we want to create a test suite for a CSS specification then we need to ensure that every feature of the specification has a related test. If a change is made to the spec, and a test committed that reflects that change, then it should be straightforward to run that test against each browser and see if it passes.
Currently, at the CSS Working Group, specifications that are at Candidate Recommendation Status should commit at test with every normative change to the spec. To explain the terminology, a normative change is one that changes some of the normative text of a specification - text that contains instructions as to how a browser should render a certain thing. A Candidate Recommendation is the status at which the Working Group officially request implementations of the spec, therefore it is reasonable to assume that any change may cause an interoperability issue. It is usually the case that representatives from all browsers will have discussed the change, so anyone who needs to change code will be aware. In this case the test allows them to check that their change passes and matches everyone else. Tests would also highlight the situation where a change to the spec caused an issue in a browser that otherwise wouldn’t be aware if it. Just as a test suite for your web application should alert a person committing code, that their change will cause a problem elsewhere.
Discovering the tests
I’ve found that the more I have understood the effort that goes into interoperability, and the reasons why creating an interoperable web is so hard, running into browser issues has become less frustrating. I have somewhere to go, even if all I can do is log the bug.
If you are even slightly interested in the subject, go have a poke around wpt.fyi. You can explore the various parts of the web platform and see how many tests have been committed. All the the CSS tests are under the directory /css where you will find each specification. Find a specification you are interested in, and look at the tests. Each test has a link to run it in your own browser to see if it passes. This can be useful in itself, if you are battling with an issue and have reduced it down to something specific, you can go and look to see if there is a test covering that and whether it appears to pass or fail in the browser you are battling with. If it turns out that the test fails, it’s probably not you!
A test on the wpt.fyi dashboard
Note: In some tests you will come across mention of a font called Ahem. This is a font designed for testing which contains consistent glyphs. You can read about how to use the font and download it here.
Contributing to Web Platform Tests
You can also become involved with Web Platform Tests. People often ask me how they can become involved in CSS, and I can think of no better way than by writing tests. You need to really understand a feature to accurately come up with a method of testing if it works or not in the different engines. This is not glamorous work, it is however a very useful thing to be involved with.
In addition to helping yourself, and developing the sort of deep knowledge of the platform that enables contribution, you will really help the progress of specifications. There are only a very few people writing specs. If those people also have to write and review all of the tests it slows down their work. If you want a better, more interoperable web, and to massively improve your ability to have nerdy conversations about highly specific things, testing is the place to start.
A local testing setup
Your first stop should be to visit the home of Web Platform Tests. There is some documentation here, which does tend to assume you know about the tests and what you are looking for - having read this article you know as much as I do. To be able to work on tests you will want to:

Clone the WPT repo, this is where all the tests are stored
Install some tools so you can run up a local copy of the tests

The instructions on the Readme in the repo should get you up and running, you can then load your own version of the test suite in a browser at http://web-platform-test:8000, or whichever port you set up.
Running tests locally
Finding things to test
It’s currently not straightforward to locate low-hanging fruit in order to start committing tests. There are some issues flagged up as a good first issue in the GitHub repo, if any of those match your interest and knowledge. Otherwise, a good place to start is where you know of existing interoperability issues. If you are aware of a browser bug, have a look and see if there is a test that addresses it. If not, then a test highlights the interoperability issue, and if it is an issue that you are running into means that you have a nice way to see if it has been fixed!
Talk to people
There is an IRC channel at irc://irc.w3.org:6667/testing, where you will find people who are writing tests as well as people who are working on the test suite framework itself. They have always been very friendly, and are likely to welcome people with a real interest in creating tests.
Gathering information
First you need to read the spec. To be able to create a test you need to know and to understand what the specification says should be happening. As I mentioned, writing tests will improve your knowledge dramatically! In general I find that web developers assume their favourite browser has got it right, this isn’t about right or wrong however, or good browsers versus bad ones. The browser with the incorrect implementation may have had a perfect, as per the spec implementation, until something changed. Do some investigation and work out what the spec says, and which – if any – browser is doing it correctly.
Another good place to look when trying to create a test for an interop issue, is to look at the browser issue trackers. It is quite likely that someone has already logged the issue, and detailed what it is, and even which browsers are as per the spec. This is useful information, as you then have a clue as to which browsers should pass your test. Remember to check version numbers - an issue may well be fixed in a pre-release version of Chrome for example, but not in the public release.

Edge Issue Tracker
Mozilla Issue Tracker
WebKit Issue Tracker
Chromium Issue Tracker

Writing the test
If you’ve ever created a Reduced Test Case to isolate a browser issue, you already have some idea of what we are trying to do with a test. We want to test one thing, in isolation, and to be able to confirm “yes this works as per the spec” or “no, this does not”.
The main two types of test are:

testharness.js tests
reftests

The testharness.js tests use JavaScript to test an assertion, this framework is designed as a way to test Web APIs and as this quickly gets fairly complicated - and I’m a complete beginner myself at writing these - I’ll refer you to the excellent tutorial Using testharness.js.
Many CSS tests will be reftests. A reftest involves getting two pages to lay out in the same way, so that they are visually the same. For example, you can find a reftest for Grid Layout at:https://w3c-test.org/css/css-grid/alignment/grid-gutters-001.html or at http://web-platform.test:8000/css/css-grid/alignment/grid-gutters-001.html if you have run up your own copy of WPT.
<!DOCTYPE html>
<meta charset=""utf-8"">
<title>CSS Grid Layout Test: Support for gap shorthand property of row-gap and column-gap</title>
<link rel=""help"" href=""https://www.w3.org/TR/css-grid-1/#gutters"">
<link rel=""help"" href=""https://www.w3.org/TR/css-align-3/#gap-shorthand"">
<link rel=""match"" href=""../reference/grid-equal-gutters-ref.html"">
<link rel=""author"" title=""Rachel Andrew"" href=""mailto:me@rachelandrew.co.uk"">
<style>
    #grid {
        display: grid;
        width:200px;
        gap: 20px;
        grid-template-columns: 90px 90px;
        grid-template-rows: 90px 90px;
        background-color: green;
    }

    #grid > div {
        background-color: silver;
    }
</style>

<p>The test passes if it has the same visual effect as reference.</p>
<div id=""grid"">
    <div></div>
    <div></div>
    <div></div>
    <div></div>
</div>
I am testing the new gap property (renamed grid-gap). The reference file can be found by looking for the line:
<link rel=""match"" href=""../reference/grid-equal-gutters-ref.html"">
In that file, I am using absolute positioning to mock up the way the file would look if gap is implemented correctly.
<!DOCTYPE html>
<meta charset=""utf-8"">
<title>CSS Grid Layout Reference: a square with a green cross</title>
<link rel=""author"" title=""Rachel Andrew"" href=""mailto:me@rachelandrew.co.uk"" />
<style>
    #grid {
        width:200px;
        height: 200px;
        background-color: green;
        position: relative;
    }

    #grid > div {
        background-color: silver;
        width: 90px;
        height: 90px;
        position: absolute;
    }

    #grid :nth-child(1) {
        top: 0;
        left: 0;
    }

    #grid :nth-child(2) {
        top: 0;
        left: 110px;
    }

    #grid :nth-child(3) {
        top: 110px;
        left: 0;
    }

    #grid :nth-child(4) {
        top: 110px;
        left: 110px;
    }
</style>

<div id=""grid"">
    <div></div>
    <div></div>
    <div></div>
    <div></div>
</div>
The tests are compared in an automated way by taking screenshots of the test and reference.
These are relatively simple tests to write, you will find the work is not in writing the test however. The work is really in doing the research, and making sure you understand what is supposed to happen so you can write the test. Which is why, if you really want to get your hands dirty in the web platform, this is a good place to start.
Committing a test
Once you have written a test you can run the lint tool to make sure that everything is tidy. This tool is run automatically after you submit your pull request, and reviewers won’t accept a test with lint errors, so do this locally first to catch anything obvious.
Tests are added as a pull request, once you have your test ready to go you can create a pull request to add it to the repository. Your test will be tested and it will then wait for a review.
You may well then find yourself in a bit of a waiting game, as the test needs to be reviewed. How long that takes will depend on how active work is on that spec. People who are in the OWNERS file for that spec should be notified. You can always ask in IRC to see if someone is available who can look at and potentially merge your test.
Usually the reviewer will have some comments as to how the test can be improved, in the same as the owner of an open source project you submit a PR to might ask you to change some things. Work with them to make your test as good as it can be, the things you learn on the first test you submit will make future ones easier. You can then bask in the glow of knowing you have done something towards the aim of a more interoperable web for all of us.
Christmas gifts for your future self
I have been a web developer for over 20 years. I have no idea what the web platform will look like in 20 more years, but for as long as I’m working on it I’ll keep on trying to make it better. Making the web more interoperable makes it a better place to be a web developer, storing up some Christmas gifts for my future self, while learning new things as I do so.
Resources
I rounded up everything I could find on WPT while researching this article. As well as some other links that might be helpful for you. These links are below. Happy testing!

Web Platform Tests
Using testharness.js
IRC Channel irc://irc.w3.org:6667/testing
Edge Issue Tracker
Mozilla Issue Tracker
WebKit Issue Tracker
Chromium Issue Tracker
Reducing an Issue - guide to created a reduced test case
Effectively Using Web Platform Tests: Slides and Video
An excellent walkthrough from Lyza Gardner on her working on tests for the HTML specification - Moving Targets: a case study on testing web standards.
Improving interop with web-platform-tests: Slides and Video",2017,Rachel Andrew,rachelandrew,2017-12-10T00:00:00+00:00,https://24ways.org/2017/testing-the-web-platform/,code
215,Teach the CLI to Talk Back,"The CLI is a daunting tool. It’s quick, powerful, but it’s also incredibly easy to screw things up in – either with a mistyped command, or a correctly typed command used at the wrong moment. This puts a lot of people off using it, but it doesn’t have to be this way.
If you’ve ever interacted with Slack’s Slackbot to set a reminder or ask a question, you’re basically using a command line interface, but it feels more like having a conversation. (My favourite Slack app is Lunch Train which helps with the thankless task of herding colleagues to a particular lunch venue on time.)
Same goes with voice-operated assistants like Alexa, Siri and Google Home. There are even games, like Lifeline, where you interact with a stranded astronaut via pseudo SMS, and KOMRAD where you chat with a Soviet AI.
I’m not aiming to build an AI here – my aspirations are a little more down to earth. What I’d like is to make the CLI a friendlier, more forgiving, and more intuitive tool for new or reluctant users. I want to teach it to talk back.
Interactive command lines in the wild
If you’ve used dev tools in the command line, you’ve probably already used an interactive prompt – something that asks you questions and responds based on your answers. Here are some examples:
Yeoman
If you have Yeoman globally installed, running yo will start a command prompt.

The prompt asks you what you’d like to do, and gives you options with how to proceed. Seasoned users will run specific commands for these options rather than go through this prompt, but it’s a nice way to start someone off with using the tool.
npm
If you’re a Node.js developer, you’re probably familiar with typing npm init to initialise a project. This brings up prompts that will populate a package.json manifest file for that project.

The alternative would be to expect the user to craft their own package.json, which is more error-prone since it’s in JSON format, so something as trivial as an extraneous comma can throw an error.
Snyk
Snyk is a dev tool that checks for known vulnerabilities in your dependencies. Running snyk wizard in the CLI brings up a list of all the known vulnerabilities, and gives you options on how to deal with it – such as patching the issue, applying a fix by upgrading the problematic dependency, or ignoring the issue (you are then prompted for a reason).

These decisions get mapped to the manifest and a .snyk file, and committed into the repo so that the settings are the same for everyone who uses that project.
I work at Snyk, and running the wizard is what made me think about building my own personal assistant in the command line to help me with some boring, repetitive tasks.
Writing your own
Something I do a lot is add bookmarks to styleguides.io – I pull down the entire repo, copy and paste a template YAML file, and edit to contents. Sometimes I get it wrong and break the site. So I’ve been putting together a tool to help me add bookmarks.
It’s called bookmarkbot – it’s a personal assistant squirrel called Mark who will collect and bury your bookmarks for safekeeping.*

*Fortunately, this metaphor also gives me a charming excuse for any situation where bookmarks sometimes get lost – it’s not my poorly-written code, honest, it’s just being realistic because sometimes squirrels forget where they buried things!
When you run bookmarkbot, it will ask you for some information, and save that information as a Markdown file in YAML format.
For this demo, I’m going to use a Node.js package called inquirer, which is a well supported tool for creating command line prompts. I like it because it has a bunch of different question types; from input, which asks for some text back, confirm which expects a yes/no response, or a list which gives you a set of options to choose from. You can even nest questions, Choose Your Own Adventure style.
Prerequisites

Node.js
npm
RubyGems (Only if you want to go as far as serving a static site for your bookmarks, and you want to use Jekyll for it)

Disclaimer
Bear in mind that this is a really simplified walkthrough. It doesn’t have any error states, and it doesn’t handle the situation where we save a file with the same name. But it gets you in a good place to start building out your tool.
Let’s go!
Create a new folder wherever you keep your projects, and give it an awesome name (I’ve called mine bookmarks and put it in the Sites directory because I’m unimaginative). Now cd to that directory. 
cd Sites/bookmarks
Let’s use that example I gave earlier, the trusty npm init.
npm init
Pop in the information you’d like to provide, or hit ENTER to skip through and save the defaults. Your directory should now have a package.json file in it. Now let’s install some of the dependencies we’ll need.
npm install --save inquirer
npm install --save slugify
Next, add the following snippet to your package.json to tell it to run this file when you run npm start.
""scripts"": {
  …
  ""start"": ""node index.js""
}
That index.js file doesn’t exist yet, so let’s create it in the root of our folder, and add the following:
// Packages we need
var fs = require('fs'); // Creates our file (part of Node.js so doesn't need installing)
var inquirer = require('inquirer'); // The engine for our questions prompt
var slugify = require('slugify'); // Will turn a string into a usable filename

// The questions
var questions = [
  {
    type: 'input',
    name: 'name',
    message: 'What is your name?',
  },
];

// The questions prompt
function askQuestions() {

  // Ask questions
  inquirer.prompt(questions).then(answers => {

    // Things we'll need to generate the output
    var name = answers.name;

    // Finished asking questions, show the output
    console.log('Hello ' + name + '!');

  });

}

// Kick off the questions prompt
askQuestions();
This is just some barebones where we’re including the inquirer package we installed earlier. I’ve stored the questions in a variable, and the askQuestions function will prompt the user for their name, and then print “Hello <your name>” in the console.
Enough setup, let’s see some magic. Save the file, go back to the command line and run npm start.

Extending what we’ve learnt
At the moment, we’re just saving a name to a file, which isn’t really achieving our goal of saving bookmarks. We don’t want our tool to forget our information every time we talk to it – we need to save it somewhere. So I’m going to add a little function to write the output to a file.
Saving to a file
Create a folder in your project’s directory called _bookmarks. This is where the bookmarks will be saved.
I’ve replaced my questions array, and instead of asking for a name, I’ve extended out the questions, asking to be provided with a link and title (as a regular input type), a list of tags (using inquirer’s checkbox type), and finally a description, again, using the input type.
So this is how my code looks now:
// Packages we need
var fs = require('fs'); // Creates our file
var inquirer = require('inquirer'); // The engine for our questions prompt
var slugify = require('slugify'); // Will turn a string into a usable filename

// The questions
var questions = [
  {
    type: 'input',
    name: 'link',
    message: 'What is the url?',
  },
  {
    type: 'input',
    name: 'title',
    message: 'What is the title?',
  },
  {
    type: 'checkbox',
    name: 'tags',
    message: 'Would you like me to add any tags?',
    choices: [
      { name: 'frontend' },
      { name: 'backend' },
      { name: 'security' },
      { name: 'design' },
      { name: 'process' },
      { name: 'business' },
    ],
  },
  {
    type: 'input',
    name: 'description',
    message: 'How about a description?',
  },
];

// The questions prompt
function askQuestions() {

  // Say hello
  console.log('🐿  Oh, hello! Found something you want me to bookmark?\n');

  // Ask questions
  inquirer.prompt(questions).then((answers) => {

    // Things we'll need to generate the output
    var title = answers.title;
    var link = answers.link;
    var tags = answers.tags + '';
    var description = answers.description;
    var output = '---\n' +
                 'title: ""' + title + '""\n' +
                 'link: ""' + link + '""\n' +
                 'tags: [' + tags + ']\n' +
                 '---\n' + description + '\n';

    // Finished asking questions, show the output
    console.log('\n🐿  All done! Here is what I\'ve written down:\n');
    console.log(output);

    // Things we'll need to generate the filename
    var slug = slugify(title);
    var filename = '_bookmarks/' + slug + '.md';

    // Write the file
    fs.writeFile(filename, output, function () {
      console.log('\n🐿  Great! I have saved your bookmark to ' + filename);
    });

  });

}

// Kick off the questions prompt
askQuestions();
The output is formatted into YAML metadata as a Markdown file, which will allow us to turn it into a static HTML file using a build tool later. Run npm start again and have a look at the file it outputs.

Getting confirmation
Before the user makes critical changes, it’s good to verify those changes first. We’re going to add a confirmation step to our tool, before writing the file. More seasoned CLI users may favour speed over a “hey, can you wait a sec and just check this is all ok” step, but I always think it’s worth adding one so you can occasionally save someone’s butt.
So, underneath our questions array, let’s add a confirmation array.
// Packages we need
…
// The questions
…

// Confirmation questions
var confirm = [
  {
    type: 'confirm',
    name: 'confirm',
    message: 'Does this look good?',
  },
];

// The questions prompt
…

As we’re adding the confirm step before the file gets written, we’ll need to add the following inside the askQuestions function:
// The questions prompt
function askQuestions() {
  // Say hello
  …
  // Ask questions
  inquirer.prompt(questions).then((answers) => {
    …
    // Things we'll need to generate the output
    …
    // Finished asking questions, show the output
    …

    // Confirm output is correct
    inquirer.prompt(confirm).then(answers => {

      // Things we'll need to generate the filename
      var slug = slugify(title);
      var filename = '_bookmarks/' + slug + '.md';

      if (answers.confirm) {
        // Save output into file
        fs.writeFile(filename, output, function () {
          console.log('\n🐿  Great! I have saved your bookmark to ' +
          filename);
        });
      } else {
        // Ask the questions again
        console.log('\n🐿  Oops, let\'s try again!\n');
        askQuestions();
      }

    });

  });
}

// Kick off the questions prompt
askQuestions();
Now run npm start and give it a go!

Typing y will write the file, and n will take you back to the start. Ideally, I’d store the answers already given as defaults so the user doesn’t have to start from scratch, but I want to keep this demo simple.
Serving the files
Now that your bookmarking tool is successfully saving formatted Markdown files to a folder, the next step is to serve those files in a way that lets you share them online. The easiest way to do this is to use a static-site generator to convert your YAML files into HTML, and pop them all on one page. Now, you’ve got a few options here and I don’t want to force you down any particular path, as there are plenty out there – it’s just a case of using the one you’re most comfortable with.
I personally favour Jekyll because of its tight integration with GitHub Pages – I don’t want to mess around with hosting and deployment, so it’s really handy to have my bookmarks publish themselves on my site as soon as I commit and push them using Git.
I’ll give you a very brief run-through of how I’m doing this with bookmarkbot, but I recommend you read my Get Started With GitHub Pages (Plus Bonus Jekyll) guide if you’re unfamiliar with them, because I’ll be glossing over some bits that are already covered in there.
Setting up a build tool
If you haven’t already, install Jekyll and Bundler globally through RubyGems. Jekyll is our static-site generator, and Bundler is what we use to install Ruby dependencies.
gem install jekyll bundler
In my project folder, I’m going to run the following which will install the Jekyll files we’ll need to build our listing page. I’m using --force, otherwise it will complain that the directory isn’t empty.
jekyll new . --force
If you check your project folder, you’ll see a bunch of new files. Now run the following to start the server:
bundle exec jekyll serve
This will build a new directory called _site. This is where your static HTML files have been generated. Don’t touch anything in this folder because it will get overwritten the next time you build.
Now that serve is running, go to http://127.0.0.1:4000/ and you’ll see the default Jekyll page and know that things are set up right. Now, instead, we want to see our list of bookmarks that are saved in the _bookmarks directory (make sure you’ve got a few saved). So let’s get that set up next.
Open up the _config.yml file that Jekyll added earlier. In here, we’re going to tell it about our bookmarks. Replace everything in your _config.yml file with the following:
title: My Bookmarks
description: These are some of my favourite articles about the web.
markdown: kramdown
baseurl: /bookmarks # This needs to be the same name as whatever you call your repo on GitHub.
collections:
  - bookmarks
This will make Jekyll aware of our _bookmarks folder so that we can call it later. Next, create a new directory and file at _layouts/home.html and paste in the following.
<!doctype html>
<html lang=""en"">
<head>
  <meta charset=""UTF-8"" />
  <title>{{site.title}}</title>
  <meta name=""description"" content=""{{site.description}}"">
</head>

<body>

  <h1>{{site.title}}</h1>
  <p>{{site.description}}</p>

  <ul>
    {% for bookmark in site.bookmarks %}
    <li>
      <a href=""{{bookmark.link}}"">
        <h2>{{bookmark.title}}</h2>
      </a>
      {{bookmark.content}}
      {% if bookmark.tags %}
      <ul>
        {% for tags in bookmark.tags %}<li>{{tags}}</li>{% endfor %}
      </ul>
      {% endif %}
    </li>
    {% endfor %}
  </ul>

</body>

</html>
Restart Jekyll for your config changes to kick in, and go to the url it provides you (probably http://127.0.0.1:4000/bookmarks, unless you gave something different as your baseurl).

It’s a decent start – there’s a lot more we can do in this area but now we’ve got a nice list of all our bookmarks, let’s get it online!
If you want to use GitHub Pages to host your files, your first step is to push your project to GitHub. Go to your repository and click “settings”. Scroll down to the section labelled “GitHub Pages”, and from here you can enable it. Select your master branch, and it will provide you with a url to view your published pages.

What next?
Now that you’ve got a framework in place for publishing bookmarks, you can really go to town on your listing page and make it your own. First thing you’ll probably want to do is add some CSS, then when you’ve added a bunch of bookmarks, you’ll probably want to have some filtering in place for the tags, perhaps extend the types of questions that you ask to include an image (if you’re feeling extra-fancy, you could just ask for a url and pull in metadata from the site itself). Maybe you’ve got an idea that doesn’t involve bookmarks at all.
You could use what you’ve learnt to build a place where you can share quotes, a list of your favourite restaurants, or even Christmas gift ideas.
Here’s one I made earlier

My demo, bookmarkbot, is on GitHub, and I’ve reused a lot of the code from styleguides.io. Feel free to grab bits of code from there, and do share what you end up making!",2017,Anna Debenham,annadebenham,2017-12-11T00:00:00+00:00,https://24ways.org/2017/teach-the-cli-to-talk-back/,code
202,Design Systems and CSS Grid,"Recently, my client has been looking at creating a few new marketing pages for their website. They currently have a design system in place but they’re looking to push this forward into 2018 with some small and possibly some larger changes.
To start with we are creating a couple of new marketing pages. As well as making use of existing components within the design systems component library there are a couple of new components. Looking at the first couple of sketch files I felt this would be a great opportunity to use CSS Grid, to me the newer components need to be laid out on that page and grid would help with this perfectly.

As well as this layout of the new components and the text within it, imagery would be used that breaks out of the grid and pushes itself into the spaces where the text is aligned.
The existing grid system
When the site was rebuilt in 2015 the team decided to make use of Sass and Susy, a “lightweight grid-layout engine using Sass”.  It was built separating the grid system from the components that would be laid out on the page with a container, a row, an optional column, and a block.
To make use of the grid system on a page for a component that would take the full width of the row you would have to write something like this:
<div class=""grid-container"">
  <div class=""grid-row"">
    <div class=""grid-column-4"">
      <div class=""grid-block"">
        <!-- component code here -->
      </div>
    </div>
  </div>
</div>
Using a grid system similar to this can easily create quite the tag soup. It could fill the HTML full of divs that may become complex to understand and difficult to edit.
Although there is this reliance on several <div>s to lay out the components on a page it does allow a tidy way to place the component code within that page. It abstracts the layout of the page to its own code, its own system, so the components can ‘fit’ where needed.
The requirements of the new grid system
Moving forward I set myself some goals for what I’d like to have achieved in this new grid system:
It needs to behave like the existing grid systems
We are not ripping up the existing grid system, it would be too much work, for now,  to retrofit all of the existing components to work in a grid that has a different amount of columns, and spacing at various viewport widths.
Allow full-width components
Currently the grid system is a 14 column grid that becomes centred on the page when viewport is wide enough. We have, in the past, written some CSS that would allow for a full-width component, but his had always felt like a hack. We want the option to have a full-width element as part of the new grid system, not something that needs CSS to fight against.
Less of a tag soup
Ideally we want to end up writing less HTML to layout the page. Although the existing system can be quite clear as to what each element is doing, it can also become a little laborious in working out what each grid row or block is doing where.
I would like to move the layout logic to CSS as much as is possible, potentially creating some utility classes or additional ‘layout classes’ for the components.
Easier for people to use and author
With many people using the existing design systems codebase  we need to create a new grid system that is as easy or easier to use than the existing one. I think and hope this would be helped by removing as many <div>s as needed and would require new documentation and examples, and potentially some initial training.
Separating layout from style
There still needs to be a separation of layout from the styles for the component. To allow for the component itself to be placed wherever needed in the page we need to make sure that the CSS for the layout is a separate entity to the CSS for that styling.
With these base requirements I took to CodePen and started working on some throwaway code to get started.
Making the new grid(s)
The Full-Width Grid
To start with I created a grid that had three columns, one for the left, one for the middle, and one for the right. This would give the full-width option to components.
Thankfully, one of Rachel Andrew’s many articles on Grid discussed this exact requirement of the new grid system to break out with Grid.
I took some of the code in the examples and edited to make grid we needed.
.container {
  display: grid;
  grid-template-columns:
    [full-start]
      minmax(.75em, 1fr)
        [main-start]
          minmax(0, 1008px)
        [main-end]
      minmax(.75em, 1fr)
    [full-end];
}
We are declaring a grid, we have four grid column lines which we name and we define how the three columns they create react to the viewport width. We have a left and right column that have a minimum of 12px, and a central column with a maximum width of 1008px.
Both left and right columns fill up any additional space if the viewport is wider that 1032px wide. We are also not declaring any gutters to this grid, the left and right columns would act as gutters at smaller viewports.
At this point I noticed that older versions of Sass cannot parse the brackets in this code. To combat this I used Sass’ unquote method  to wrap around the value of the grid-template-column.
.container {
  display: grid;
  grid-template-columns:
  unquote(""
    [full-start]
      minmax(.75em, 1fr)
        [main-start]
          minmax(0, 1008px)
        [main-end]
      minmax(.75em, 1fr)
    [full-end]
  "");
}
The existing codebase makes use of Sass variables, mixins and functions so to remove that would be a problem, but luckily the version of Sass used is up-to-date (note: example CodePens will be using CSS).
The initial full-width grid displays on a webpage as below:

The 14 column grid
I decided to work out the 14 column grid as a separate prototype before working out how it would fit within the full-width grid. This grid is very similar to the 12 column grids that have been used in web design. Here we need 14 columns with a gutter between each one.
Along with the many other resources on Grid, Mozilla’s MDN site had a page on common layouts using CSS Grid. This gave me the perfect CSS I needed to create my grid and I edited it as required:
.inner {
  display: grid;
  grid-template-columns: repeat(14, [col-start] 1fr);
  grid-gap: .75em;
}
We, again, are declaring a grid, and we are splitting up the available space by creating 14 columns with 1 fr-unit and giving each one a starting line named col-start.
This grid would display on web page as below:

Bringing the grids together
Now that we have got the two grids we need to help fulfil our requirements we need to put them together so that they are actually we we need.
The subgrid
There is no subgrid in CSS, yet. To workaround this for the new grid system we could nest the 14 column grid inside the full-width grid.
In the HTML we nest the 14 column inner grid inside the full-width container.
<div class=""container"">
  <div class=""inner"">
  </div>
</div>
So that the inner knows where to be laid out within the container we tell it what column to start and end with, with this code it would be the start and end of the main column.
.inner {
  display: grid;
  grid-column: main-start / main-end;
  grid-template-columns: repeat(14, [col-start] 1fr);
  grid-gap: .75em;
}
The CSS for the container remains unchanged.

This works, but we have added another div to our HTML. One of our requirements is to try and remove the potential for tag soup.
The faux subgrid subgrid
I wanted to see if it would be possible to place the CSS for the 14 column grid within the CSS for the full-width grid. I replaced the CSS for the main grid and added the grid-column-gap to the .container.
.container {
  display: grid;
  grid-gap: .75em;
  grid-template-columns:
    [full-start]
      minmax(.75em, 1fr)
        [main-start]
          repeat(14, [col-start] 1fr)
        [main-end]
      minmax(.75em, 1fr)
    [full-end];
}
What this gave me was a 16 column grid. I was unable to find a way to tell the main grid, the grid betwixt main-start and main-end to be a maximum of 1008px as required.

I trawled the internet to find if it was possible to create our main requirement, a 14 column grid which also allows for full-width components. I found that we could not reverse minmax to minmax(1fr, 72px) as 1fr is not allowed as a minimum if there is a maximum. I tried working out if we could make the min larger than its max but in minmax it would be ignored.
I was struggling, I was hoping for a cleaner version of the grid system we currently use but getting to the point where needing that extra <div> would be a necessity.
At 3 in the morning, when I was failing to get to sleep, my mind happened upon an question: “Could you use calc?”
At some point I drifted back to sleep so the next day I set upon seeing if this was possible. I knew that the maximum width of the central grid needed to be 1008px. The left and right columns needed to be however many pixels were left in the viewport divided by 2. In CSS it looked like I would need to use calc twice. The first time to takeaway 1008px from 100% of the viewport width and the second to divide that result by 2.
calc(calc(100% - 1008px) / 2)
The CSS above was part of the value that I would need to include in the declaration for the grid.
.container {
  display: grid;
  grid-gap: .75em;
  grid-template-columns:
    [full-start]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
        [main-start]
          repeat(14, [col-start] 1fr)
        [main-end]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
    [full-end];
}
We have created the grid required. A full-width grid, with a central 14 column grid, using fewer <div> elements.

See the Pen Design Systems and CSS Grid, 6 by Stuart Robson (@sturobson) on CodePen.

Success!
Progressive enhancement
Now that we have created the grid system required we need to back-track a little.
Not all browsers support Grid, over the last 9 months or so this has gotten a lot better. However there will still be browsers that visit that potentially won’t have support. The effort required to make the grid system fall back for these browsers depends on your product or sites browser support.

To determine if we will be using Grid or not for a browser we will make use of  feature queries. This would mean that any version of Internet Explorer will not get Grid, as well as some mobile browsers and older versions of other browsers.
@supports (display: grid) {
 /* Styles for browsers that support Grid */
}
If a browser does not pass the requirements for @supports we will fallback to using flexbox where possible, and if that is not supported we are happy for the page to be laid out in one column.
A website doesn’t have to look the same in every browser after all.
A responsive grid
We started with the big picture, how the grid would be at a large viewport and the grid system we have created gets a little silly when the viewport gets smaller.
At smaller viewports we have a single column layout where every item of content, every component stacks atop each other. We don’t start to define a grid before we the viewport gets to 700px wide. At this point we have an 8 column grid and if the viewport gets to 1100px or wider  we have our 14 column grid.
/*
 * to start with there is no 'grid' just a single column
 */
.container {
  padding: 0 .75em;
}

/*
 * when we get to 700px we create an 8 column grid with
 * a left and right area to breakout of the grid.
 */
@media (min-width: 700px) {
  .container {
    display: grid;
    grid-gap: .75em;
    grid-template-columns:
      [full-start]
        minmax(calc(calc(100% - 1008px) / 2), 1fr)
          [main-start]
            repeat(8, [col-start] 1fr)
          [main-end]
        minmax(calc(calc(100% - 1008px) / 2), 1fr)
      [full-end];
    padding: 0;
  }
}

/*
 * when we get to 1100px we create an 14 column grid with
 * a left and right area to breakout of the grid.
 */
@media (min-width: 1100px) {
  .container {
    grid-template-columns:
    [full-start]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
        [main-start]
          repeat(14, [col-start] 1fr)
        [main-end]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
    [full-end];
  }
}
Being explicit in creating this there is some repetition that we could avoid, we will define the number of columns for the inner grid by using a Sass variable or CSS custom properties (more commonly termed as CSS variables).
Let’s use CSS custom properties. We need to declare the variable first by adding it to our stylesheet.
:root {
  --inner-grid-columns: 8;
}
We then need to edit a few more lines. First make use of the variable for this line.
repeat(8, [col-start] 1fr)
/* replace with */
repeat(var(--inner-grid-columns), [col-start] 1fr)
Then at the 1100px breakpoint we would only need to change the value of the —inner-grid-columns value.
@media (min-width: 1100px) {
  .container {
    grid-template-columns:
    [full-start]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
        [main-start]
          repeat(14, [col-start] 1fr)
        [main-end]
      minmax(calc(calc(100% - 1008px) / 2), 1fr)
    [full-end];
  }
}
/* replace with */
@media (min-width: 1100px) {
  .container {
    --inner-grid-columns: 14;
  }
}
See the Pen Design Systems and CSS Grid, 8 by Stuart Robson (@sturobson) on CodePen.

The final grid system
We have finally created our new grid for the design system. It stays true to the existing grid in place, adds the ability to break-out of the grid, removes a <div> that could have been needed for the nested 14 column grid.
We can move on to the new component.
Creating a new component
Back to the new components we are needing to create.

To me there are two components one of which is a slight variant of the first. This component contains a title, subtitle, a paragraph (potentially paragraphs) of content, a list, and a call to action.
To start with we should write the HTML for the component, something like this:
<article class=""features"">
  <h3 class=""features__title""></h3>
  <p class=""features__subtitle""></p>
  <div class=""features__content"">
    <p class=""features__paragraph""></p>
  </div>
  <ul class=""features__list"">
    <li></li>
    <li></li>
  </ul>
  <a href="""" class=""features__button""></a>
</article>
To place the component on the existing grid is fine, but as child elements are not affected by the container grid we need to define another grid for the features component.
As the grid doesn’t get invoked until 700px it is possible to negate the need for a media query.
.features {
  grid-column: col-start 1 / span 6;
}

@supports (display: grid) {
  @media (min-width: 1100px) {
    .features {
      grid-column-end: 9;
    }
  }
}
We can also avoid duplication of declarations by making use of the grid-column shorthand and longhand. We need to write a little more CSS for the variant component, the one that will sit on the right side of the page too.
.features:nth-of-type(even) {
  grid-column-start: 4;
  grid-row: 2;
}

@supports (display: grid) {
  @media (min-width: 1100px) {
    .features:nth-of-type(even) {
      grid-column-start: 9;
      grid-column-end: 16;
    }
  }
}
We cannot place the items within features on the container grid as they are not direct children. To make this work we have to define a grid for the features component.
We can do this by defining the grid at the first breakpoint of 700px making use of CSS custom properties again to define how many columns there will need to be.
.features {
  grid-column: col-start 1 / span 6;
  --features-grid-columns: 5;
}

@supports (display: grid) {
  @media (min-width: 700px) {
    .features {
      display: grid;
    grid-gap: .75em;
      grid-template-columns: repeat(var(--features-grid-columns), [col-start] 1fr);
    }
  }
}

@supports (display: grid) {
  @media (min-width: 1100px) {
    .features {
      grid-column-end: 9;
      --features-grid-columns: 7;
    }
  }
}
See the Pen Design Systems and CSS Grid, 10 by Stuart Robson (@sturobson) on CodePen.

Laying out the parts
Looking at the spec and reading several articles I feel there are two ways that I could layout the text of this component on the grid.
We could use the grid-column shorthand that incorporates grid-column-start and grid-column-end or we can make use of grid-template-areas.
grid-template-areas allow for a nice visual way of representing how the parts of the component would be laid out. We can take the the mock of the features on the grid and represent them in text in our CSS.

Within the .features  rule we can add the relevant grid-template-areas value to represent the above.
.features {
  display: grid;
  grid-template-columns: repeat(var(--features-grid-columns), [col-start] 1fr);
  grid-template-areas:
   "". title     title     title     title     title    title""
   "". subtitle  subtitle  subtitle  subtitle  subtitle .    ""
   "". content   content   content   content   .        .    ""
   "". list      list      list      .         .        .    ""
   "". .         .         .         link      link     link "";
}

In order to make the variant of the component we would have to create the grid-template-areas for that component too.
We then need to tell each element of the component in what grid-area it should be placed within the grid.
.features__title { grid-area: title; }
.features__subtitle { grid-area: subtitle; }
.features__content { grid-area: content; }
.features__list { grid-area: list; }
.features__link { grid-area: link; }
See the Pen Design Systems and CSS Grid, 12 by Stuart Robson (@sturobson) on CodePen.

The other way would be to use the grid-column shorthand and the grid-column-start and grid-column-end we have used previously.
.features .features__title {
  grid-column: col-start 2 / span 6;
}
.features .features__subtitle {
  grid-column: col-start 2 / span 5;
}
.features .features__content {
  grid-column: col-start 2 / span 4;
}
.features .features__list {
  grid-column: col-start 2 / span 4;
}
.features .features__link {
  grid-column: col-start 5 / span 3;
}
For the variant of the component we can use the grid-column-start property as it will inherit the span defined in the grid-column shorthand.
.features:nth-of-type(even) .features__title {
  grid-column-start: col-start 1;
}
.features:nth-of-type(even) .features__subtitle {
  grid-column-start: col-start 1;
}
.features:nth-of-type(even) .features__content {
  grid-column-start: col-start 3;
}
.features:nth-of-type(even) .features__list {
  grid-column-start: col-start 3;
}
.features:nth-of-type(even) .features__link {
  grid-column-start: col-start 1;
}
See the Pen Design Systems and CSS Grid, 14 by Stuart Robson (@sturobson) on CodePen.

I think, for now, we will go with using grid-column properties rather than grid-template-areas. The repetition needed for creating the variant feels too much where we can change the grid-column-start instead, keeping the components elements layout properties tied a little closer to the elements rather than the grid.
Some additional decisions
The current component library has existing styles for titles, subtitles, lists, paragraphs of text and calls to action. These are name-spaced so that they shouldn’t clash with any other components. Looking forward there will be a chance that other products adopt the component library, but they may bring their own styles for titles, subtitles, etc.
One way that we could write our code now for that near future possibility is to make sure our classes are working hard. Using class-attribute selectors we can target part of the class attributes that we know the elements in the component will have using *=.
.features [class*=""title""]  {
  grid-column: col-start 2 / span 6;
}
.features [class*=""subtitle""] {
  grid-column: col-start 2 / span 5;
}
.features [class*=""content""] {
  grid-column: col-start 2 / span 4;
}
.features [class*=""list""] {
  grid-column: col-start 2 / span 4;
}
.features [class*=""link""]  {
  grid-column: col-start 5 / span 3;
}
See the Pen Design Systems and CSS Grid, 15 by Stuart Robson (@sturobson) on CodePen.

Although the component we have created have a title, subtitle, paragraphs, a list, and a call to action there may be a time where one ore more of these is not required or available. One thing I found out is that if the element doesn’t exist then grid will not create space for it. This may be obvious, but it can be really helpful in making a nice malleable component.
We have only looked at columns, as existing components have their own spacing for the vertical rhythm of the page we don’t really want to have them take up equal space in the component and just take up the space as needed. We can do this by adding grid-auto-rows: min-content; to our .features. This is useful if you also need your component to take up a height that is more than the component itself.
The grid of the future
From prototyping this new grid and components in CSS Grid, I’ve found it a fantastic way to reimagine how we can create a layout or grid system for our sites. It gives us options to create the same layouts in differing ways that could suit a project and its needs.
It allows us to carry on – if we choose to – using a <div>-based grid but swapping out floats for CSS Grid or to tie it to our components so they have specific places to go depending on what component is being used. Or we could have several ‘grid components’ in our design system that we could use to layout various components throughout a page.
If you find yourself tasked with creating some new components for your design system try it. If you are starting from scratch I believe you really should start with CSS Grid for your layout.
It really feels like the possibilities are endless in terms of layout for the web.
Resources
Here are just a few resources I have pawed over these last few weeks whilst getting acquainted with CSS Grid.

A collection of CodePens from this article
Grid by Example from Rachel Andrew
A Complete Guide to CSS Grid on Codrops from Hui Jing Chen
Rachel Andrew’s Blog Archive tagged: cssgrid
CSS Grid Layout Examples
MDN’s CSS Grid Layout
A Complete Guide to Grid from CSS-Tricks
CSS Grid Layout Module Level 1 Specification",2017,Stuart Robson,stuartrobson,2017-12-12T00:00:00+00:00,https://24ways.org/2017/design-systems-and-css-grid/,code
206,Getting Hardboiled with CSS Custom Properties,"Custom Properties are a fabulous new feature of CSS and have widespread support in contemporary browsers. But how do we handle browsers without support for CSS Custom Properties? Do we wait until those browsers are lying dead in a ditch before we use them? Do we tool up and prop up our CSS using a post-processor? Or do we get tough? Do we get hardboiled?
Previously only pre-processing tools like LESS and Sass enabled developers to use variables in their stylesheets, but now Custom Properties have brought variables natively to CSS.
How do you write a custom property? It’s hardly a mystery. Simply add two dashes to the start of a style rule. Like this:
--color-text-default : black;
If you’re more the underscore type, try this:
--color_text_default : black;
Hyphens or underscores are allowed in property names, but don’t be a chump and try to use spaces. 
Custom property names are also case-sensitive, so --color-text-default and --Color_Text_Default are two distinct properties.
To use a custom property in your style rules, var() tells a browser to retrieve the value of a property. In the next example, the browser retrieves the black colour from the color-text-default variable and applies it to the body element:
body {
    color : var(--color-text-default); 
}
Like variables in LESS or Sass, CSS Custom Properties mean you don’t have to be a dumb mug and repeat colour, font, or size values multiple times in your stylesheets. Unlike a preprocessor variable though, CSS Custom Properties use the cascade, can be modified by media queries and other state changes, and can also be manipulated by Javascript.
(Serg Hospodarets wrote a fabulous primer on CSS Custom Properties where he dives deeper into the code and possible applications.)
Browser support
Now it’s about this time that people normally mention browser support. So what about support for CSS Custom Properties? Current versions of Chrome, Edge, Firefox, Opera, and Safari are all good. Internet Explorer 11 and before? Opera Mini? Nasty.
Sound familiar?

  Can I Use css-variables? Data on support for the css-variables feature across the major browsers from caniuse.com.

Not to worry, we can manually check for Custom Property support in a browser by using an @support directive, like this:
--color-text-default : black;

body {
    color : black;  
}

@supports ((--foo : bar)) {
    body {
        color : var(--color-text-default); 
    }
}
In that example we first set body element text to black and then override that colour with a Custom Property value when the browser supports our fictitious foo bar variable.
Substitutions
If we reference a variable that hasn’t been defined, that won’t be a problem as browsers are smart enough to ignore the value altogether. If we need a cast iron alibi, use substitutions to specify a fall-back value.
body {
    color : var(--color-text-default, black); 
}
Substitutions are similar to font stacks in that they contain a comma separated list of values. If there’s no value associated with a property, a browser will ignore it and move onto the next value in the list.
Post-processing
Of course we could use a post-processor plugin to turn Custom Properties into plain CSS, but hang on one goddam minute kiddo.
Haven’t we been down this road before? Didn’t we engineer elaborate workarounds to enable us to use ‘advanced’ CSS3 properties like border-radius, CSS columns, and Flexbox in the past? We did what we had to do to get the job done, but came away feeling dirty.
I think there’s a better way, one that allows us to enjoy the benefits of CSS Custom Properties in browsers that support them, while providing an appropriate, but not identical experience, for people who use less capable browsers. Guess what, I’ve been down this road before too. 
2Tone Stuff & Nonsense
When Internet Explorer 6 was the big dumb browser everyone hated, I served two different designs on my website. 
For the modern browsers of the time, mod arrows and targets were everywhere in glorious red, white, and blue, and I implemented all of them using CSS attribute selectors which were considered advanced at the time:
[class=""banner""] {
    background-colour : red; 
}
Internet Explorer 6 ignored any selectors it didn’t understand, so people using that browser saw a simpler black and white, 2Tone-based design that I’d implemented for them using class selectors:
.banner {
    background-colour : black; 
}

[class=""banner""] {
    background-colour : red; 
}

You don’t have to be a detective to find out that most people thought I’d lost my wits, but Microsoft even used my website as a reference when they tested attribute selectors in Internet Explorer 7. They did, as I suggested, “Stomp to da betta browser.”
Dumb browsers look the other way
So how does this approach relate to tackling any lack of support for CSS Custom Properties? How can we take advantage of them without worrying about browsers with no support and having to implement complex workarounds, or spending hours specifying fallbacks that perfectly match our designs?
Turns out, the answer is built into CSS, and always has been, because when browsers don’t know what they’re looking at, they look away. 
All we have to do is first specify values for a simpler design first, and then follow that up with the values in our CSS Custom Properties:
body {
    color : black;
    color : var(--color-text-default, black); 
}
All browsers understand the first value (black,) and if they‘re smart enough to understand the second (var(--color-text-default)), they’ll use it and override the first. If they’re too damn stupid to understand the custom property value, they’ll ignore it. Nobody dies.
Repeat this for every style that contains a variable, baking an alternative, perhaps simpler design into your stylesheets for people who use less capable browsers, just like I did with Stuff & Nonsense.
Conclusion
I doubt that anyone agrees with presenting a design that looks broken or unloved—and I’m not advocating for that—but websites need not look the same in every browser. We can use substitutions to present a simpler design to people using less capable browsers.
The decision when to start using new CSS properties isn‘t always a technical one. Sometimes a change in attitude about browser support is all that’s required. So get tough with dumb browsers and benefit from all the advantages that CSS Custom Properties offer. Get hardboiled.
Resources:

It’s Time To Start Using CSS Custom Properties—Smashing Magazine
Using CSS variables correctly—Mike Riethmuller
Developing Inspired Guides with CSS Custom Properties (variables)—Andy Clarke",2017,Andy Clarke,andyclarke,2017-12-13T00:00:00+00:00,https://24ways.org/2017/getting-hardboiled-with-css-custom-properties/,code
205,Why Design Systems Fail,"Design systems are so hot right now, and for good reason. They promote a modular approach to building a product, and ensure organizational unity and stability via reusable code snippets and utility styles. They make prototyping a breeze, and provide a common language for both designers and developers.
A design system is a culmination of several individual components, which can include any or all of the following (and more):

Style guide or visual pattern library
Design tooling (e.g. Sketch Library)
Component library (where the components live in code)
Code usage guidelines and documentation
Design usage documentation
Voice and tone guideline
Animation language guideline

Design systems are standalone (internal or external) products, and have proven to be very effective means of design-driven development. However, in order for a design system to succeed, everyone needs to get on board.
I’d like to go over a few considerations to ensure design system success and what could hinder that success.
Organizational Support
Put simply, any product, including internal products, needs support. Something as cross-functional as a design system, which spans every vertical project team, needs support from the top and bottom levels of your organization. 
What I mean by that is that there needs to be top-level support from project managers up through VP’s to see the value of a design system, to provide resources for its implementation, and advocate for its use company-wide. This is especially important in companies where such systems are being put in place on top of existing, crufty codebases, because it may mean there needs to be some time and effort put in the calendar for refactoring work.
Support from the bottom-up means that designers and engineers of all levels also need to support this system and feel responsibility for it. A design system is an organization’s product, and everyone should feel confident contributing to it. If your design system supports external clients as well (such as contractors), they too can become valuable teammates.
A design system needs support and love to be nurtured and to grow. It also needs investment.
Investment
To have a successful design system, you need to make a continuous effort to invest resources into it. I like to compare this to working out.
You can work out intensely for 3 months and see some gains, but once you stop working out, those will slowly fade away. If you continue to work out, even if its less often than the initial investment, you’ll see yourself maintaining your fitness level at a much higher rate than if you stopped completely. 
If you invest once in a design system (say, 3 months of overhauling it) but neglect to keep it up, you’ll face the same situation. You’ll see immediate impact, but that impact will fade as it gets out of sync with new designs and you’ll end up with strange, floating bits of code that nobody is using. Your engineers will stop using it as the patterns become outdated, and then you’ll find yourself in for another round of large investment (while dreading going through the process since its fallen so far out of shape).

With design systems, small incremental investments over time lead to big gains overall.

With this point, I also want to note that because of how they scale, design systems can really make a large impact across the platform, making it extremely important to really invest in things like accessibility and solid architecture from the start. You don’t want to scale a brittle system that’s not easy to use.
Take care of your design systems, and keep working on them to ensure their effectiveness. One way to ensure this is to have a dedicated team working on this design system, managing tickets and styling updates that trickle out to the rest of your company.
Responsibility
With some kind of team to act as an owner of a design system, whether it be the design team, engineering team, or a new team
made of both designers and engineers (the best option), your company is more likely to keep a relevant, up-to-date system that doesn’t break.
This team is responsible for a few things:

Helping others get set up on the system (support)
Designing and building components (development)
Advocating for overall UI consistency and adherence (evangelism)
Creating a rollout plan and update system (product management)

As you can see, these are a lot of roles, so it helps to have multiple people on this team, at least part of the time, if you can. One thing I’ve found to be effective in the past is to hold office hours for coworkers to book slots within to help them get set up and to answer any questions about using the system. Having an open Slack channel also helps for this sort of thing, as well as for bringing up bugs/issues/ideas and being an channel for announcements like new releases.
Communication
Once you have resources and a plan to invest in a design system, its really important that this person or team acts as a bridge between design and engineering. Continuous communication is really important here, and the way you communicate is even more important.
Remember that nobody wants to be told what to do or prescribed a solution, especially developers, who are used to a lot of autonomy (usually they get to choose their own tools at work). Despite how much control the other engineers have on the process, they need to feel like they have input, and feel heard.
This can be challenging, especially since ultimately, some party needs to be making a final decision on direction and execution. Because it’s a hard balance to strike, having open communication channels and being as transparent as possible as early as possible is a good start.
Buy-in
For all of the reasons we’ve just looked over, good communication is really important for getting buy-in from your users (the engineers and designers), as well as from product management.

Building and maintaining a design system is surprisingly a lot of people-ops work.

To get buy-in where you don’t have a previous concensus that this is the right direction to take, you need to make people want to use your design system. A really good way to get someone to want to use a product is to make it the path of least resistance, to show its value.
Gather examples and usage wins, because showing is much more powerful than telling.
If you can, have developers use your product in a low-stakes situation where it provides clear benefits. Hackathons are a great place to debut your design system. Having a hackathon internally at DigitalOcean was a perfect opportunity to:

Evangelize for the design system
See what people were using the component library for and what they were struggling with (excellent user testing there)
Get user feedback afterward on how to improve it in future iterations
Let people experience the benefits of using it themselves

These kinds of moments, where people explore on their own are where you can really get people on your side and using the design system, because they can get their hands on it and draw their own conclusions (and if they don’t love it — listen to them on how to improve it so that they do). We don’t always get so lucky as to have this sort of instantaneous user feedback from our direct users.
Architecture
I briefly mentioned the scalable nature of design systems. This is exactly why it’s important to develop a solid architecture early on in the process. Build your design system with growth and scalability in mind. What happens if your company acquires a new product? What happens when it develops a new market segment? How can you make sure there’s room for customization and growth?
A few things we’ve found helpful include:
Namespacing
Use namespacing to ensure that the system doesn’t collide with existing styles if applying it to an existing codebase. This means prefixing every element in the system to indicate that this class is a part of the design system. To ensure that you don’t break parts of the existing build (which may have styled base elements), you can namespace the entire system inside of a parent class. Sass makes this easy with its nested structure. 
This kind of namespacing wouldn’t be necessary per se on new projects, but it is definitely useful when integrating new and old styles.
Semantic Versioning
I’ve used Semantic Versioning on all of the design systems I’ve ever worked on. Semantic versioning uses a system of Major.Minor.Patch for any updates. You can then tag released on Github with versioned updates and ensure that someone’s app won’t break unintentionally when there is an update, if they are anchored to a specific version (which they should be).
We also use this semantic versioning as a link with our design system assets at DigitalOcean (i.e. Sketch library) to keep them in sync, with the same version number corresponding to both Sketch and code.
Our design system is served as a node module, but is also provided as a series of built assets using our CDN for quick prototyping and one-off projects. For these built assets, we run a deploy script that automatically creates folders for each release, as well as a latest folder if someone wanted the always-up-to-date version of the design system. 
So, semantic versioning for the system I’m currently building is what links our design system node module assets, sketch library assets, and statically built file assets.
The reason we have so many ways of consuming our design system is to make adoption easier and to reduce friction.
Friction
A while ago, I posed the question of why design systems become outdated and unused, and a major conclusion I drew from the conversation was:

“If it’s harder for people to use than their current system, people just won’t use it”

You have to make your design system the path of least resistance, lowering cognitive overhead of development, not adding to it. This is vital. A design system is intended to make development much more efficient, enforce a consistent style across sites, and allow for the developer to not worry as much about small decisions like naming and HTML semantics. These are already sorted out for them, meaning they can focus on building product.
But if your design system is complicated and over-engineered, they may find it frustrating to use and go back to what they know, even if its not the best solution. If you’re a Sass expert, and base your system on complex mixins and functions, you better hope your user (the developer) is also a Sass expert, or wants to learn. This is often not the case, however. You need to talk to your audience.
With the DigitalOcean design system, we provide a few options:
Option 1
Users can implement the component library into a development environment and use Sass, select just the components they want to include, and extend the system using a hook-based system. This is the most performant and extensible output. Only the components that are called upon are included, and they can be easily extended using mixins.
But as noted earlier, not everyone wants to work this way (including Sass a dependency and potentially needing to set up a build system for it and learn a new syntax). There is also the user who just wants to throw a link onto their page and have it look nice, and thats where our versioned built assets come in.
Option 2
With Option 2, users pull in links that are served via a CDN that contain JS, CSS, and our SVG icon library. The code is a bit bigger than the completely customized version, but often this isn’t the aim when people are using Option 2.
Reducing friction for adoption should be a major goal of your design system rollout.
Conclusion
Having a design system is really beneficial to any product, especially as it grows. In order to have an effective system, it’s important to primarily always keep your user in mind and garner support from your entire company. Once you have support and acceptance, this system will flourish and grow. Make sure someone is responsible for it, and make sure its built with a solid foundation from the start which will be carefully maintained toward the future. Good luck, and happy holidays!",2017,Una Kravets,unakravets,2017-12-14T00:00:00+00:00,https://24ways.org/2017/why-design-systems-fail/,process
213,Accessibility Through Semantic HTML,"Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people’s page sources. I’m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world’s most popular sites is in a sad state of neglect.
What does neglected HTML look like? Here’s an example of the markup I found on a news site just yesterday. There’s a bit of text, a few links, and a few images. But mostly it’s div elements.
<div class=""block_wrapper"">
  <div class=""block_content"">
    <div class=""box"">
      <div id=""block1242235"">
        <div class=""column"">
          <div class=""column_content"">
            <a class=""close"" href=""#""><i class=""fa""></i></a>
          </div>
          <div class=""btn account_login""></div>
          Some text <span>more text</span>
        </div>
      </div>
    </div>
  </div>
</div>
divs and spans, why do we use them so much?
While I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they’re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we’ll have absolute control over styles and behaviour cross-browser, and we won’t need a CSS reset.
Absolute control may seem like an advantage, but there’s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions.
Semantic elements aid usability
A good example of how browser defaults can benefit the usability of an element is in the <select> option menu. In Safari on the desktop, the browser renders <select> as a popover-style menu. On a touchscreen, Safari overlays the same menu over the lower half of the screen as a “picker view.”
Option menu in Safari on macOS.
Option menu picker in Safari on iOS.
The iOS picker is a much better experience than struggling to pick from a complicated interface inside the page. The menu is shown more clearly than in the confined space on the page, which makes the options easier to read. The required swipe and tap gestures are consistent with the rest of the operating system, making the expected interaction easier to understand. The whole menu is scaled up, meaning the gestures don’t need such fine motor control. Good usability is good accessibility.
When we choose to use a div or span over a more semantic HTML element, we’re also doing hard work the browser could be doing for us. We don’t need to tie ourselves in knots making a custom div into a keyboard navigable option menu. Using select passes the bulk of the responsibility over to the browser. 
Letting the browser do most of the work is also more future-friendly. More devices, with different expected interactions, will be released in the future. When that happens, the devices’ browsers can adapt our sites according to those interactions. Then we can spend our time doing something more fun than rewriting cross-browser JavaScript for each new device.
HTML’s impact on accessibility
Assistive technology also uses semantic HTML to understand how best to convey each element to its user.
For screen readers
Semantic HTML gives context to screen readers. Screen readers are a type of assistive technology that reads the content of the screen to the person using it. All sites have a linear page source. Sighted visitors can use visual cues on the page to navigate to their desired content in a non-linear fashion. As screen readers output audio (and sometimes braille), those visual cues aren’t usable in the same way.
Screen readers provide alternative means of navigation, enabling people to jump between different types of content, such as links, forms, headings, lists, and paragraphs. If all our content is marked up using divs and spans, we’re not giving screen readers a chance to index the valuable content.
For keyboard navigation
Keyboard-only navigation is also aided by semantic HTML. Forms, option menus, navigation, video, and audio are particularly hard for people relying on a keyboard to access. For instance, option menus and navigation can be very fiddly if you need to use a mouse to hover a menu open and move to select the desired item at the same time. 
Again, we can leave much of the interaction to the browser through semantic HTML. Semantic form elements can convey if a check box has been checked, or which label is associated with which input field. These default behaviours can make the difference between a person being able to use a form or leaving the site out of frustration.
Did I convince you yet? I hope so. Let’s finish with some easy guidelines to follow.
1. Use the most semantic HTML element for the job
When you reach for a div, first check if there’s a better element to do the job. What is the role of that element? How should a person be interacting with the element?
Are you using class names like nav, header, or main? There are HTML5 elements for those sections! Using specific elements can also make writing CSS simpler, and ensure a consistent design with minimal effort.
2. Separate structure and style
Don’t choose HTML elements based on how they’re styled in your CSS. Nowadays, common practice is to use class names rather than elements for CSS selectors. You’re unlikely to wrap all your page content in an <h1> element because you want all the text to be big and bold. Still, it can be easy to choose an HTML element because it will be the easiest to style. Focusing on content without style will help us choose the most semantic HTML element without that temptation. For example, you could add a class of .btn to a div to make it look like a button. But we all know that only a button will really behave like a button.
3. Use progressive enhancement for enhanced functionality
Airbnb and Groupon recently proved we’re not past the laziness of “this site only works in X browser.” Baffling disregard for the open web aside, making complex interactive experiences work cross-browser and cross-device is not easy. We can use progressive enhancement to layer fancy or unsupported features on top of a baseline “it works” experience. 
We should build the baseline experience on a foundation of accessible, semantic HTML. Then, if you really want to add a specific feature for a proprietary browser, you can layer that on top, without breaking the underlying experience.
4. Test your work
Validators are always valuable for checking the browser will be able to correctly interpret your markup. Document outline checkers can be valuable for testing your structure, but be aware that the HTML5 document outline is not actually implemented in browsers.
Once you’ve got something resembling a web page, test the experience! Ensure that semantic HTML element you chose looks and behaves in a predictable manner consistent with its use across the web. Test cross-browser, test cross-device, and test with assistive technology. Testing with assistive technology is not as expensive as it used to be, you can even use your smartphone for testing on iOS and Android. Your visitors will thank you!
Further reading

Accessibility For Everyone by Laura Kalbag
HTML5 Doctor
HTML5 Accessibility
An overview of HTML5 Semantics
HTML reference on MDN 
Heydon Pickering’s Inclusive Design Checklist
The Paciello Group’s Inclusive Design Principles",2017,Laura Kalbag,laurakalbag,2017-12-15T00:00:00+00:00,https://24ways.org/2017/accessibility-through-semantic-html/,code
200,Care and Feeding of Burnout,"You’ve been doing too much for too long. And it’s broken you. You’re burned out. You’re done.
Illustration by Kate Holden
Occupational burnout is a long-documented effect of stretching yourself further than the limits of your mental and physical health can carry you. And when it finally catches up with you, it can feel like the end of the world. But things can get better. With focused self care, reworking your priorities and lots of time, you can slog through burnout.
What is burnout? The Tl;dr linkdump tour
In this article, we’ll be looking at what you can do when you’re burned out. We’ll be skipping past a lot of information on what burnout is, what causes it and how it impacts the tech industry. We’re able to skip past this because many technologists have already created valuable content targeted to our industry. The videos and writing below may be helpful for readers who are less familiar with burnout.
A Wikipedia article may be a great starting point for learning about occupational burnout.

  

Understanding burnout: Brandon West
This conference talk by Brandon West covers a lot of burnout 101, from the perspective of a developer relations/community professional.
April Wensel writes about the need for the tech industry to move from the Valley’s burnout culture to a more sustainable model.
Catching Burnout [as] early [as possible]
One of the most challenging things about burnout is that it develops slowly and gradually. Many impacted don’t notice the water warming around them until it’s been brought to a boil, causing a crisis that can’t be overlooked. Catching burnout and taking steps to deal with it as early as possible can help limit the length and severity of your burnout.
Getting in the habit of checking in with yourself regularly about your stress and energy levels can be an effective habit for assessing burnout and for general wellness. The Mayo Clinic recommends asking yourself the following questions to determine if you might be suffering from burnout.

Have you become cynical or critical at work?
Do you drag yourself to work and have trouble getting started once you arrive?
Have you become irritable or impatient with co-workers, customers or clients?
Do you lack the energy to be consistently productive?
Do you lack satisfaction from your achievements?
Do you feel disillusioned about your job?
Are you using food, drugs or alcohol to feel better or to simply not feel?
Have your sleep habits or appetite changed?
Are you troubled by unexplained headaches, backaches or other physical complaints?

According to the Mayo Clinic, answering yes to more than one of these questions can be a sign that you need to take corrective action. We’ll look in more detail about the corrective actions you can take in the rest of this article. 
Do less. Now.
To start getting things back on track, you’ll need to start doing less. Less work, less stress, less everything. Many technologists impacted by burnout have written or spoken on taking months or even years off work to give themselves time to recover. This can be a fantastic route back to wellness for those fortunate enough to have the professional and financial security to allow them to take large stretches of time off work. For the much larger group of burned out workers that need to balance earning a paycheck with their wellness, this can be more challenging.
For those of us who need to stay in the cycle of work to fund our daily needs, finding ways to do less can feel like adding another daunting task to the pile. To properly assess where and how you can cut back on your commitments, you’ll need to find a short stretch of time clear of stressors and responsibilities to take stock of what can be scaled back. A long weekend, weekend or even a few hours of time dedicated to looking only at how you can cut back on work and stress can be an effective way to take stock of your responsibilities.
Make a list of stressors and activities to begin to triage. Anything that would damage or seriously disrupt your life if not attended to (doing your taxes, showing up at work, paying rent) should be marked as essential. Grade other activities in your life, marking the ones that aren’t essential and working to temporarily reduce these or remove them from your life. It can feel difficult to let go of things while recovering from burnout. This process can benefit from a second opinion, if you’re working with a coach, therapist or trusted friend to manage your burnout.
Reducing your workload and stressors can let you begin to recover from burnout. You can reintroduce things back into your schedule and life. Reintroduce stressors and activities back into your life slowly, to minimize risk of relapse. Keeping a journal will let you keep tabs on how different activities are impacting your energy levels and state of mind.
Remove toxicity
Toxic people or settings can drain you faster than overwork alone can. While you work to reduce your workload and stress, coworkers, friends, family or bosses who are toxic influences can act as a multiplier for the stressors that remain. Identifying these people and limiting your interactions with them during your recovery can help you get back on track faster and happier. A journal can be an important tool in tracking how interactions with different people impact your wellness and state of mind. If the toxic presence in your life is someone you can avoid or cut out without penalty, burnout is a great reason to finally replace them with healthier relationships.
If you can’t remove them from your life, minimizing the impact toxic people have on your wellness is vital. Work to identify what aspect of the relationship is draining or damaging and create interventions around damaging interactions. While a chronically complaining coworker’s negativity can be stopped short with setting firm conversational boundaries and redirection, a combative boss can be a harder challenge. Seeking allies and advice can make you feel less alone in your battles and provide healthy emotional support. 
Ask for help
Trying to find your way back to health and wellness after burning out can be a daunting task. Seeking help from health care professionals, trusted peers or both can give you backup on your journey back to feeling better. With symptoms that can mirror those of depression, burnout can be the precursor to a number of mental and physical ailments. Talk to your doctor immediately if you’re experiencing symptoms of depression or any other health concerns.
Being open with your trusted friends about burnout can let you access valuable support and help explain why you may need extra care and consideration while you recover. Many suffering from burnout report finding maintaining relationships a challenge. Letting your loved ones know what you’re going through and why you may be less available invites them to be more understanding of cancelled plans or other issues while you’re recovering. Burnout can impact memory and cognitive function. Letting your support network assist in decision making during burnout can help add perspective to counterbalance these deficits.
Talking to your friends and peers about your health and needs can offer valuable support. But those who are pushed to a mental or physical health crisis by burnout should work with healthcare professionals to plan their recovery. Sufferers of mild to moderate burnout can also benefit from planning their return to wellness with an experienced practitioner. Medical or counseling professionals may prescribe medicines, talk therapy, group sessions or other therapeutic intervention.  
Go easy on yourself
Recovering from burnout is a process that takes energy, time and compassion for yourself. In the same way that toxic people or workplaces can set you back, negative repetitive thoughts will harm your recovery. Recognizing that burnout’s impact on you is a temporary state that isn’t your fault can help you begin to manage your feelings and expectations for yourself. Sufferers often report feeling stupid, lazy or that they lack the skills to do their job. This is natural, as burnout can severely limit your cognitive function, your energy levels and resilience while dramatically increasing your cognitive load. Working with a counselor may help if you’re finding it difficult to be patient with your progress back to health or are troubled by persistent intrusive thoughts.
Burnout can seriously limit the amount of energy you have. Spend as little of the energy you have left beating yourself up as possible. You’re going to be ok. It’s all going to be ok.
This article doesn’t offer one-size-fits all fixes for burnout or overwork, but aims to provide a framework with points to consider that may help shape your wellness. No article can act as a substitute for professionally administered healthcare or robust self care.",2017,Jessica Rose,jessicarose,2017-12-16T00:00:00+00:00,https://24ways.org/2017/care-and-feeding-of-burnout/,process
209,Feeding the Audio Graph,"In 2004, I was given an iPod.
I count this as one of the most intuitive pieces of technology I’ve ever owned.  It wasn’t because of the the snazzy (colour!) menus or circular touchpad.  I loved how smoothly it fitted into my life. I could plug in my headphones and listen to music while I was walking around town.  Then when I got home, I could plug it into an amplifier and carry on listening there.
There was no faff. It didn’t matter if I could find my favourite mix tape, or if my WiFi was flakey - it was all just there.
Nowadays, when I’m trying to pair my phone with some Bluetooth speakers, or can’t find my USB-to-headphone jack, or even access any music because I don’t have cellular reception; I really miss this simplicity.
The Web Audio API
I think the Web Audio API feels kind of like my iPod did.
It’s different from most browser APIs - rather than throwing around data, or updating DOM elements - you plug together a graph of audio nodes, which the browser uses to generate, process, and play sounds.
The thing I like about it is that you can totally plug it into whatever you want, and it’ll mostly just work.
So, let’s get started. First of all we want an audio source.
<audio src=""night-owl.mp3"" controls />

(Song - Night Owl by Broke For Free)
This totally works. However, it’s not using the Web Audio API, so we can’t access or modify the sound it makes.
To hook this up to our audio graph, we can use an AudioSourceNode.  This captures the sound from the element, and lets us connect to other nodes in a graph.
const audioCtx = new AudioContext()

const audio = document.querySelector('audio')
const input = audioCtx.createAudioSourceNode(audio)

input.connect(audioCtx.destination)

Great. We’ve made something that looks and sounds exactly the same as it did before. Go us.
Gain
Let’s plug in a GainNode - this allows you to alter the amplitude (volume) of an an audio stream.
We can hook this node up to an <input> element by setting the gain property of the node.  (The syntax for this is kind of weird because it’s an AudioParam which has options to set values at precise intervals).
const node = audioCtx.createGain()

const input = document.querySelector('input')
input.oninput = () => node.gain.value = parseFloat(input.value)

input.connect(node)
node.connect(audioCtx.destination)

You can now see a range input, which can be dragged to update the state of our graph. This input could be any kind of element, so now you’ll be free to build the volume control of your dreams.
There’s a number of nodes that let you modify/filter an audio stream in more interesting ways.  Head over to the MDN Web Audio page for a list of them.
Analysers
Something else we can add to our graph is an AnalyserNode. This doesn’t modify the audio at all, but allows us to inspect the sounds that are flowing through it. We can put this into our graph between our AudioSourceNode and the GainNode.
const analyser = audioCtx.createAnalyser()

input.connect(analyser)
analyser.connect(gain)
gain.connect(audioCtx.destination)
And now we have an analyser. We can access it from elsewhere to drive any kind of visuals.  For instance, if we wanted to draw lines on a canvas we could totally do that:
const waveform = new Uint8Array(analyser.fftSize)
const frequencies = new Uint8Array(analyser.frequencyBinCount)
const ctx = canvas.getContext('2d')

const loop = () => {
    requestAnimationFrame(loop)
    analyser.getByteTimeDomainData(waveform)
    analyser.getByteFrequencyData(frequencies)

    ctx.beginPath()
    waveform.forEach((f, i) => ctx.lineTo(i, f))
    ctx.lineTo(0,255)
    frequencies.forEach((f, i) => ctx.lineTo(i, 255-f))
    ctx.stroke()
}
loop()

You can see that we have two arrays of data available (I added colours for clarity):

The waveform - the raw samples of the audio being played.
The frequencies - a fourier transform of the audio passing through the node.

What’s cool about this is that you’re not tied to any specific functionality of the Web Audio API.  If it’s possible for you to update something with an array of numbers, then you can just apply it to the output of the analyser node.
For instance, if we wanted to, we could definitely animate a list of emoji in time with our music.
spans.forEach(
  (s, i) => s.style.transform = `scale(${1 + (frequencies[i]/100)})`
)

🔈🎤🎤🎤🎺🎷📯🎶🔊🎸🎺🎤🎸🎼🎷🎺🎻🎸🎻🎺🎸🎶🥁🎶🎵🎵🎷📯🎸🎹🎤🎷🎻🎷🔈🔊📯🎼🎤🎵🎼📯🥁🎻🎻🎤🔉🎵🎹🎸🎷🔉🔈🔉🎷🎶🔈🎸🎸🎻🎤🥁🎼📯🎸🎸🎼🎸🥁🎼🎶🎶🥁🎤🔊🎷🔊🔈🎺🔊🎻🎵🎻🎸🎵🎺🎤🎷🎸🎶🎼📯🔈🎺🎤🎵🎸🎸🔊🎶🎤🥁🎵🎹🎸🔈🎻🔉🥁🔉🎺🔊🎹🥁🎷📯🎷🎷🎤🎸🔉🎹🎷🎸🎺🎼🎤🎼🎶🎷🎤🎷📯📯🎻🎤🎷📯🎹🔈🎵🎹🎼🔊🔉🔉🔈🎶🎸🥁🎺🔈🎷🎵🔉🥁🎷🎹🎷🔊🎤🎤🔊🎤🎤🎹🎸🎹🔉🎷


Generating Audio
So far, we’ve been using the <audio> element as a source of sound.
There’s a few other sources of audio that we can use.  We’ll look at the AudioBufferNode - which allows you to manually generate a sound sample, and then connect it to our graph.
First we have to create an AudioBuffer, which holds our raw data, then we pass that to an AudioBufferNode which we can then treat just like our AudioSource node. This can get a bit boring, so we’ll use a helper method that makes it simpler to generate sounds.
const generator = (audioCtx, target) => (seconds, fn) => {
  const { sampleRate } = audioCtx

  const buffer = audioCtx.createBuffer(
      1, sampleRate * seconds, sampleRate
  )
  const data = buffer.getChannelData(0)

  for (var i = 0; i < data.length; i++) {
    data[i] = fn(i / sampleRate, seconds)
  }

  return () => {
    const source = audioCtx.createBufferSource()
    source.buffer = audioBuffer

    source.connect(target || audioCtx.destination)
    source.start()  
  }
}

const sound = generator(audioCtx, gain)
Our wrapper will let us provide a function that maps time (in seconds) to a sample (between 1 and -1). This generates a waveform, like we saw before with the analyser node.
For example, the following will generate 0.75 seconds of white noise at 20% volume.
const noise = sound(0.75, t => Math.random() * 0.2)

button.onclick = noise

Noise


Now we’ve got a noisy button! Handy.
Rather than having a static set of audio nodes, each time we click the button, we add a new node to our graph. Although this feels inefficient, it’s not actually too bad - the browser can do a good job of cleaning up old nodes once they’ve played.
An interesting property of defining sounds as functions is that we can combine multiple function to generate new sounds. So if we wanted to fade our noise in and out, we could write a higher order function that does that.
const ease = fn => (t, s) =>
  fn(t) * Math.sin((t / s) * Math.PI)

const noise = sound(0.75, ease(t => Math.random() * 0.2))

ease(noise)


And we can do more than just white noise - if we use Math.sin, we can generate some nice pure tones.
// Math.sin with period of 0..1
const wave = v => Math.sin(Math.PI * 2 * v)
const hz = f => t => wave(t * f)

const _440hz = sound(0.75, ease(hz(440)))
const _880hz = sound(0.75, ease(hz(880)))

440Hz
880Hz


We can also make our functions more complex. Below we’re combining several frequencies to make a richer sounding tone.
const harmony = f => [4, 3, 2, 1].reduce(
    (v, h, i) => (sin(f * h) * (i+1) ) + v
)

const a440 = sound(0.75, ease(harmony(440)))

440Hz
880Hz


Cool.
We’re still not using any audio-specific functionality, so we can repurpose anything that does an operation on data. For example, we can use d3.js - usually used for interactive data visualisations - to generate a triangular waveform.
const triangle = d3.scaleLinear()
    .domain([0, .5,  1])
    .range([-1,  1, -1])

const wave = t => triangle(t % 1)

const a440 = sound(0.75, ease(harmony(440)))

440Hz
880Hz


It’s pretty interesting to play around with different functions. I’ve plonked everything in jsbin if you want to have a play yourself.
A departure from best practice
We’ve been generating our audio from scratch, but most of what we’ve looked at can be implemented by a series of native Web Audio nodes. This would be way performant (because it’s not happening on the main thread), and more flexible in some ways (because you can set timings dynamically whilst the note is playing). But we’re going to stay with this approach because it’s fun, and sometimes the fun thing to do might not technically be the best thing to do.
Making a keyboard
Having a button that makes a sound is totally great, but how about lots of buttons that make lots of sounds?  Yup, totally greater-er.
The first thing we need to know is the frequency of each note. I thought this would be awkward because pianos were invented more than 250 years before the Hz unit was defined, so surely there wouldn’t be a simple mapping between the two?
const freq = note => 27.5 * Math.pow(2, (note - 21) / 12)
This equation blows my mind; I’d never really figured how tightly music and maths fit together.  When you see a chord or melody, you can directly map it back to a mathematical pattern.
Our keyboard is actually an SVG picture of a keyboard, so we can traverse the elements of it and map each element to a sound generated by one of the functions that we came up with before.
Array.from(svg.querySelector('rect'))
  .sort((a, b) => + a.x - b.x)
  .forEach((key, i) =>
    key.addEventListener('touchstart',
      sound(0.75, ease(harmony(freq(i + 48))))
    )
  )

rect {stroke: #ddd;}
rect:hover {opacity: 0.8; stroke: #000}

Et voilà. We have a keyboard.
What I like about this is that it’s completely pure - there’s no lookup tables or hardcoded attributes; we’ve just defined a mapping from SVG elements to the sound they should probably make.
Doing better in the future
As I mentioned before, this could be implemented more performantly with Web Audio nodes, or even better - use something like Tone.js to be performant for you.
Web Audio has been around for a while, though we’re getting new challenges with immersive WebXR experiences, where spatial audio becomes really important. There’s also always support and API improvements (if you like AudioBufferNode, you’re going to love AudioWorklet)
Conclusion
And that’s about it. Web Audio isn’t some black box, you can easily link it with whatever framework, or UI that you’ve built (whether you should is an entirely different question).
If anyone ever asks you “could you turn this SVG into a musical instrument?” you don’t have to stare blankly at them any more.
(function(a,c){var b=a.createElement(""script"");if(!(""noModule""in b)&&""on""+c in b){var d=!1;a.addEventListener(c,function(a){if(a.target===b)d=!0;else if(!a.target.hasAttribute(""nomodule"")||!d)return;a.preventDefault()},!0);b.type=""module"";b.src=""."";a.head.appendChild(b);b.remove()}})(document,""beforeload"");",2017,Ben Foxall,benfoxall,2017-12-17T00:00:00+00:00,https://24ways.org/2017/feeding-the-audio-graph/,code
197,Designing for Mobile Performance,"Last year, some colleagues at Google ran a research study titled “The Need for Mobile Speed” to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices. 
That’s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important.
One of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
We wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded.
To understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets;

Intention
Location
State of mind

Let’s look at each of those in turn.
Intention
Users browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it’s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight.
Interestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser.
This gives great insight into the user’s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There’s no goal they’re under pressure to achieve. If a site’s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up. 
However, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that “browsing user” into a “buying user” becomes all that much easier. When the user has no goal, there’s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around.
Location
Obviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it’s not something we traditionally need to take into account designing experiences for static platforms like desktop computers.
The in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage – in particular app usage – most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps.
The consequence being that if a site doesn’t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They’re using mobile devices, but they’re not actually mobile themselves.
Another thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home.
State of mind
One more thing we need to take into consideration is the user’s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user’s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity.
This is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age.
What does this all mean?
I think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all.

The meaning of speed
When it comes to performance, speed is measured in two ways – real speed; as measured on a clock, and perceived speed; how responsive an interaction feels.  We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn’t have any clear indicators to let the user know the loading state of you website or app.
So what can we do about this to improve our designs?
How to fix / hack user perception
There are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely.  



Load time
User impression




200 ms
Feels instant


1 s
Feels it is performing smoothly


5 s
Part of user flow


8 s
Lose attention



Remove the tap delay
Mobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it’s their own browser causing the problem.
Fortunately there’s a way to remove the delay. Add following in the <head> of your page, and the delay no longer takes effect:
<meta name=""viewport"" content=""width=device-width"">
You can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture.
Make use of Skeleton Screens
A skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS. 
One thing to consider though, if data doesn’t load then you might need to create a fallback 404 or error page to let the user know what happened.  

Example by Owen-Campbell Moore
Responsive Touch Feedback
Carefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user’s point of view, they’ve tapped and the page has responded immediately, so it feels really quick and satisfying.
You can mimic this same behavior using our Material Design Components Web GitHub repo.

Progress bars
These UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker.

    
  
  Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations
Navigation
The speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user’s next action is quick to spot on the screen, they don’t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is. 
Facebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they’re looking for quickly, the interaction feels fast. What’s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth.
Luke Wroblewski gave a talk last year in Ireland titled “Obvious Always Wins” which he demonstrated through the work he did with Google+. Luke’s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn’t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing.

Conclusion
By utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site’s stability, you increase the likelihood of positive user engagement and task completion.
You can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance.",2017,Mustafa Kurtuldu,mustafakurtuldu,2017-12-18T00:00:00+00:00,https://24ways.org/2017/designing-for-mobile-performance/,ux
207,Want to Break Out of Comparison Syndrome? Do a Media Detox,"“Comparison is the thief of joy.”
—Theodore Roosevelt

I grew up in an environment of perpetual creativity and inventiveness. My father Dennis built and flew experimental aircraft as a hobby. During my entire childhood, there was an airplane fuselage in the garage instead of a car. My mother Deloria was a self-taught master artisan who could quickly acquire any skills that it took to work with fabric and weaving. She could sew any garment she desired, and was able to weave intricate wall hangings just by looking at a black and white photos in magazines. My older sister Diane blossomed into a consummate fine artist who drew portraits with uncanny likeness, painted murals, and studied art and architecture. In addition, she loved good food and had a genius for cooking and baking, which converged in her creating remarkable art pieces out of cake that were incredibly delicious to boot. Yes. This was the household in which I grew up.
While there were countless positives to being surrounded by people who were compelled to create, there was also a downside to it. I incessantly compared myself to my parents and older sister and always found myself lacking.
It wasn’t a fair comparison, but tell that to a sensitive kid who wanted to fit in to her family by being creative as well. From my early years throughout my teens, I convinced myself that I would never understand how to build an airplane or at least be as proficient with tools as my father, the aeronautical engineer. Even though my sister was six years older than I was, I lamented that I would never be as good a visual artist as she was. And I marveled at my mother’s seemingly magical ability to make and tailor clothes and was certain that I would never attain her level of mastery.
This habit of comparing myself to others grew over the years, continuing to subtly and effectively undermine my sense of self. I had almost reached an uneasy truce with my comparison habit when social media happened.
As an early adopter of Twitter, I loved staying connected to people I met at tech conferences. However, as I began to realize my aspirations of being an author and a speaker, Twitter became a dreaded hall of mirrors where I only saw distorted reflections of my lack of achievement in other people’s success. Every person announcing a publishing deal caused me to drown under waves of envy over the imagined size of her or his book advance as I struggled to pay my mortgage. Every announcement I read of someone speaking at a conference led to thoughts of, “I wish I were speaking at that conference – I must not be good enough to be invited.” Twitter was fertile ground for my Inner Critic to run rampant.
One day in 2011, my comparisons to people who I didn’t even know rose to a fever pitch. I saw a series of tweets that sparked a wave of self-loathing so profound that I spent the day sobbing and despondent, as I chastised myself for being a failure. I had fallen into the deep pit of Comparison Syndrome, and to return to anything close to being productive took a day or two of painstakingly clawing my way out.
Comparison Syndrome Takes Deficiency Anxiety to Eleven
Do any of these scenarios ring true?

You frequently feel like a failure when viewing the success of others.
You feel dispirited and paralyzed in moving forward with your own work because it will never measure up to what others have done.
You discount your ideas because you fear that they aren’t as good as those of your colleagues or industry peers.

Are you making yourself miserable by thinking thoughts like these?

“I’m surrounded by people who are so good at what they do, how can I possibly measure up?”
“Compared to my partner, my musical ability is childish – and music is no longer fun.”
“Why haven’t I accomplished more by now? My peers are so much more successful than I am.”

Unenviable Envy
Many people use the terms envy and jealousy interchangeably, but they are two distinct emotions. Jealousy is the fear of losing someone to a perceived rival: a threat to an important relationship and the parts of the self that are served by that relationship. Jealousy is always about the relationship between three people. Envy is wanting what another has because of a perceived shortcoming on your part. Envy is always based on a social comparison to another.1
Envy is a reaction to the feeling of lacking something. Envy always reflects something we feel about ourselves, about how we are somehow deficient in qualities, possessions, or success.2 It’s based on a scarcity mentality: the idea that there is only so much to go around, and another person got something that should rightfully be yours.3
A syndrome is a condition characterized by a set of associated symptoms. I call it Comparison Syndrome because a perceived deficiency of some sort – in talent, accomplishments, success, skills, etc. – is what initially sparks it. While at the beginning you may merely feel inadequate, the onset of the syndrome will bring additional symptoms. Lack of self-trust and feelings of low self-worth will fuel increased thoughts of not-enoughness and blindness to your unique brilliance. If left unchecked, Deficiency Anxieties can escalate to full-blown Comparison Syndrome: a form of the Inner Critic in which we experience despair from envy and define ourselves as failures in light of another’s success.
The irony is that when we focus so much on what we lack, we can’t see what we have in abundance that the other person doesn’t have. And in doing so, we block what is our birthright: our creative expression. Envy shackles our creativity, keeps us trapped in place, and prevents forward movement. The Inner Critic in the form of Comparison Syndrome caused by envy blocks us from utilizing our gifts, seeing our path clearly, and reveling in our creative power.
In order to keep a grip on reality and not fall into the abyss of Comparison Syndrome, we’ll quell the compulsion to compare before it happens: we will free the mental bandwidth to turn our focus inward so we can start to see ourselves clearly. 
Break the Compulsion to Compare

“Why compare yourself with others? No one in the entire world can do a better job of being you than you.”
— Krystal Volney, poet and author

At some point in time, many of us succumb to moments of feeling that we are lacking and comparing ourselves unfavorably to others. As social animals, much of our self-definition comes from comparison with others. This is how our personalities develop. We learn this behavior as children, and we grow up being compared to siblings, peers, and kids in the media. Because of this, the belief that somehow, someway, we aren’t good enough becomes deeply ingrained. The problem is that whenever we deem ourselves to be “less than,” our self-esteem suffers. This creates a negative feedback loop where negative thoughts produce strong emotions that result in self-defeating behaviors that beget more negative thoughts.
Couple this cycle with the messages we get from society that only “gifted” people are creative, and it’s no wonder that many of us will fall down the rabbit hole of Comparison Syndrome like I did on that fated day while reading tweets. Comparing ourselves to others is worse than a zero-sum game, it’s a negative-sum game. No one wins, our self-esteem deteriorates, and our creative spark dies out.
With effort, we can break the compulsion to compare and stop the decline into Comparison Syndrome by turning the focus of comparison inward to ourselves and appreciating who we’ve become. But first, we need to remove some of the instances that trigger our comparisons in the first place.
Arrest: Stop the Triggers

“Right discipline consists, not in external compulsion, but in the habits of mind which lead spontaneously to desirable rather than undesirable activities.”
— Bertrand Russell, philosopher

After my Twitter post meltdown, I knew had to make a change. While bolstering my sense of self was clearly a priority, I also knew that my ingrained comparison habit was too strong to resist and that I needed to instill discipline. I decided then and there to establish boundaries with social media.
First, to maintain my sanity, I took this on as my mantra:
“I will not compare myself to strangers on the Internet or acquaintances on Facebook.”
If you find yourself sliding down the slippery slope of social media comparison, you can do the same: repeat this mantra to yourself to help put on the brakes.
Second, in order to reduce my triggers, I stopped reading the tweets of the people I followed. However, I continued to be active on Twitter through sharing information, responding to mentions, crowdsourcing, and direct messaging people. It worked! The only time I’d start to slip into darkness were the rare instances when I would break my rules and look at my Twitstream.
But we can do even more than calm ourselves with helpful mantras. Just like my example of modifying my use of Twitter, and more recently, of separating myself from Facebook, you can get some distance from the media that activates your comparison reflex and start creating the space for other habits that are more supportive to your being to take its place.
Creative Dose: Trigger-free and Happy
Purpose: To stop comparison triggers in their tracks
Mindfulness is a wonderful tool, but sometimes you have to get hardcore and do as much as you can to eliminate distractions so that you can first hear your own thoughts in order to know which ones you need to focus on.
Here are four steps to becoming trigger-free and happier.
Step 1: Make a List
Pay attention when you get the most triggered and hooked.
Is it on Twitter, Facebook, Instagram, or Snapchat?
Is it YouTube, TV shows, or magazines?
Make list of your top triggers.
My primary trigger is:______________________________________
My second trigger is:______________________________________
My third trigger is:______________________________________
Now that you have your list, you need to get an idea just how often you’re getting triggered.
Step 2: Monitor
It’s easy to think that we should track our activity on the computer, but these days, it’s no longer our computer use that is the culprit: most of us access social media and news from our phones. Fortunately, there are apps that will track the usage for both.
Seeing just how much you consume media from either or both will show you how much of an accomplice the use of devices is to your comparison syndrome, and how much you need to modify your behavior accordingly.
For tracking both computer use and tablet use, this app works great:

RescueTime.com tracks app usage and sends a productivity report at the end of the week via email.

For your phone, there are many for either platform.4 Although I recommend fully researching what is available and will work for you best, here are a few recommendations:

For both platforms: Offtime, Breakfree, Checky
For Android only: Flipd, AppDetox, QualityTime, Stay On Task
For iOS only: Moment

Install your app of choice, and see what you find. How much time are you spending on sites or apps that compel you to compare?
Step 3: Just Say No
Now that you know what your triggers are and how much you’re exposing yourself to them, it’s time to say No.
Put yourself on a partial social media and/or media detox for a specified period of time; consider even going for a full media detox.5 I recommend starting with one month.
To help you to fully commit, I recommend writing this down and posting it where you can see it.
I, ___________________, commit to avoiding my comparison triggers 
of ___________________, ___________________, and ___________________ 
for the period of ___________________, 
starting on ___________________ and ending on ___________________ .
To help you out, I’ve created a social media detox commitment sheet for you.
Step 4: Block
When I decided to reduce my use of Twitter and Facebook to break my comparison habit, initially I tried to rely solely on self-discipline, which was only moderately successful. Then I realized that I could use the power of technology to help. Don’t think you have to rely upon sheer willpower to block, or at least limit, your exposure to known triggers. If your primary access to the items that cause you to compare yourself to others is via computers and other digitalia, use these devices to help maintain your mental equilibrium.
Here are some apps and browser extensions that you can use during your media detox to help keep yourself sane and stay away from sites that could throw you into a comparison tailspin.
These apps are installed onto your computer:

RescueTime.com works on both computer and mobile devices, and does a lot more than just prevent you from going to sites that will ruin your concentration, it will also track your apps usage and give you a productivity report at the end of the week.
Focus and SelfControl (Mac-only)

To go right to the source and prevent you from visiting sites through your browser, there are browser extensions.
Not only can you put in the list of the URLs that are your points of weakness, but you can also usually set the times of the day you need the self-control the most.

Google Chrome: StayFocusd, Strict Workflow, and Website Blocker
Firefox: Idderall and Leechblock
Safari: WasteNoTime and MindfulBrowsing
Edge (or Explorer): Unfortunately, there are currently no website blocking extensions for these browsers.

I currently use a browser extension to block me from using Facebook between 9:00am – 6:00pm. It’s been a boon for my sanity: I compare tons less. A bonus is that it’s been terrific for my productivity as well. 
Which tool will you use for your media detox time? Explore them all and then settle upon the one(s) that will work the best for you. Install it and put it to work.
Despite the tool, you will still need to exercise discipline. Resist the urge to browse Instagram or Facebook while waiting for your morning train. You can do it!
Step 5: Relax
Instead of panicking from FOMO (Fear of Missing Out), take comfort from this thought: what you don’t know won’t affect you. Start embracing JOMO (Joy of Missing Out), and the process of rebuilding and maintaining your sanity.
What will you do instead of consuming the media that compels you to
compare? Here are some ideas:

Read a book 
Go for a walk 
Have dinner with a friend 
Go watch a movie 
Learn how to play the harmonica 
Take an improv class

Really, you could do anything. And depending on how much of your time and attention you’ve devoted to media, you could be recapturing a lot of lost moments, minutes, hours, and days.
Step 6: Reconnect
Use your recovered time and attention to focus on your life and reconnect with your true value-driven goals, higher aspirations, and activities that you’ve always wanted to do.

This article is an excerpt from the book Banish Your Inner Critic by Denise Jacobs, and has been reprinted with permission. If you’d like to read more, you can find the book on Amazon.




Shane Parrish, “Mental Model: Bias from Envy and Jealousy,” Farnam Street, accessed February 9, 2017. ↩


Parrish, “Mental Model: Bias from Envy and Jealousy.” ↩


Henrik Edberg, “How to Overcome Envy: 5 Effective Tips,” Practical Happiness Advice That Works | The Positivity Blog, accessed February 9, 2017. ↩


Jeremy Golden, “6 Apps to Stop Your Smartphone Addiction,” Inc.com, accessed February 10, 2017. ↩


Emily Nickerson, “How to Silence the Voice of Doubt,” The Muse, accessed February 8, 2017. ↩",2017,Denise Jacobs,denisejacobs,2017-12-19T00:00:00+00:00,https://24ways.org/2017/do-a-media-detox/,process
198,Is Your Website Accidentally Sexist?,"Women make up 51% of the world’s population. More importantly, women make 85% of all purchasing decisions about consumer goods, 75% of the decisions about buying new homes, and 81% of decisions about groceries. The chances are, you want your website to be as attractive to women as it is to men. But we are all steeped in a male-dominated culture that subtly influences the design and content decisions we make, and some of those decisions can result in a website that isn’t as welcoming to women as it could be.  
Typography tells a story
Studies show that we make consistent judgements about whether a typeface is masculine or feminine: Masculine typography has a square or geometric form with hard corners and edges, and is emphatically either blunt or spiky. Serif fonts are also considered masculine, as is bold type and capitals.
Feminine typography favours slim lines, curling or flowing shapes with a lot of ornamentation and embellishment, and slanted letters. Sans-serif, cursive and script fonts are seen as feminine, as are lower case letters. 
The effect can be so subtle that even choosing between bold and regular styles within a single font family can be enough to indicate masculinity or femininity.
If you want to appeal to both men and women, search for fonts that are gender neutral, or at least not too masculine. When you’re choosing groups of fonts that need to work harmoniously together, consider which fonts you are prioritising in your design. Is the biggest word on the page in a masculine or feminine font? What about the smallest words? Is there an imbalance between the prominence of masculine and feminine fonts, and what does this imply? 
Typography is a language in and of itself, so be careful what you say with it. 
Colour me unsurprised
Colour also has an obvious gender bias. We associate pinks and purples, especially in combination, with girls and women, and a soft pink has become especially strongly related to breast cancer awareness campaigns. On the other hand, pale blue is strongly associated with boys and men, despite the fact that pastels are usually thought of as more feminine. 
These associations are getting stronger and stronger as more and more marketers use them to define products as “for girls” and “for boys”, setting expectations from an incredibly young age — children as young as four understand gender stereotypes. It should be obvious that using these highly gender-associated colours sends an incredibly strong message to your visitors about who you think your target audience is. If you want to appeal to both men and women, then avoid pinks and pale blues.
But men and women also have different colour preferences. Men tend to prefer intense primary colours and deeper colours (shades), and tolerate greys better, whilst women prefer pastels (tints). When choosing colours, consider not just the hue itself, but also tint, tone and shade.
Slightly counterintuitively, everyone likes blue, but no one seems to particularly like brown or orange. 
A picture is worth a thousand words, or none
Stock photos are the quickest and easiest way to add a little humanity to your website, directly illustrating the kind of people you believe are in your audience. But the wrong photo can put a woman off before she’s even read your text. 
A website about a retirement home will, for example, obviously include photos of older people, and a baby clothes retailer will obviously show photos of babies. But, in the latter case, should they also show only photographs of mothers with their children, or should they include fathers too? It’s true that women take on the majority of childcare responsibilities, but that’s a cultural holdover from a previous era, rather than some rule of law. We are seeing increasing number of stay at home dads as well as single dads, so showing only photographs of women both enforces the stereotype that only women can care, as well as marginalising male carers.  
Equally, featuring prominent photographs of women on sites about male-dominated topics such as science, technology or engineering help women feel welcomed and appreciated in those fields. Photos really do speak volumes, so make sure that you also represent other marginalised groups, especially ethnic groups. If people do not see themselves represented on your site, they are not going to engage with it as much as they might. 
Another form of picture that we often ignore is the icon. When you do use icons, make sure that they are gender neutral. For example, avoid using a icon of a man to denote engineers, or of a woman to denote nurses. Avoid overly masculine or feminine metaphors, such as a hammer to denote DIY or a flower to denote gardens. Not only are these gendered, they’re also trite and unappealing, so come up with more exciting and novel metaphors. 
Use gender-neutral language
Last, but not least, be very careful in your use of gender in language. 
Pronouns are an obvious pitfall. A lot of web content is written in the second person, using the cleary gender neutral ‘you’, but if you have to write in the third person, which uses ‘she’, ‘he’, ‘it’, and ‘they’, then be very careful which pronouns you use. The singular ‘they’ is becoming more widely acceptable, and is a useful gender-neutral option. If you must use generic ‘he’ and ‘she’, (as opposed to talking about a specific person), then vary the order that they come in, so don’t always put the male pronoun first. 
When you are talking about people, make sure that you use the same level of formality for both men and women. The tendency is to refer to men by their surname and women by their first name so, for example, when people are talking about Ada Lovelace and Charles Babbage, they often talk about “Ada and Babbage”, rather than “Lovelace and Babbage” or “Ada and Charles”. As a rule, it’s best to use people’s surnames in formal and semi-formal writing, and their first names only in very informal writing. 
It’s also very important to make sure that you respect people’s honorifics, especially academic titles such as Dr or Professor, and that you use titles consistently. Studies show that women and people of colour are the most likely to have their honorifics dropped, which is not only disrespectful, it gives readers the idea that women and people of colour are less qualified than white men.
If you mention job titles, avoid old-fashioned gendered titles such as ‘chairman’, and instead look for a neutral version, like ‘chair’ or ‘chairperson’. Where neutral terms have strong gender associations, such as nurse or engineer, take special care that the surrounding text, especially pronouns, is diverse and/or neutral. Do not assume engineers are male and nurses female. 
More subtle intimations of gender can be found in the descriptors people use. Military metaphors and phrases, out-sized claims, competitive words, and superlatives are masculine, such as ‘ground-breaking’, ‘best’, ‘genius’, ‘world-beating’, or ‘killer’. Excessive unnecessary factual detail is also very masculine. 
Women tend to relate to more cooperative, non-competitive, future-focused, and warmer language, paired with more general information. Women’s language includes word like ’global’, ‘responsive’, ‘support’, ‘include’, ‘engage’ and ‘imagine’. Focus more on the kind of relationship you can build with your customers, how you can help make their lives easier, and less on your company or product’s status. 
Smash the patriarchy, one assumption at a time
We’re all brought up in a cultural stew that prioritises men’s needs, feelings and assumptions over women’s. This is the patriarchy, and it’s been around for thousands of years. But given women’s purchasing power, adhering to the patriarchy’s norms is unlikely to be good for your business. If you want to tap into the female market, pay attention to the details of your design and content, and make sure that you’re not inadvertently putting women off. A gender neutral website that designs away gender stereotypes will attract both men and women, expanding your market and helping your business flourish.",2017,Suw Charman-Anderson,suwcharmananderson,2017-12-20T00:00:00+00:00,https://24ways.org/2017/is-your-website-accidentally-sexist/,content
199,Knowing the Future - Tips for a Happy Launch Day,"You’ve chosen your frameworks and libraries. You’ve learned how to write code which satisfies the buzzword and performance gods. Now you need to serve it to a global audience, and make things easy to preview, to test, to sign-off, and to evolve.
But infrastructure design is difficult and boring for most of us. We just want to get our work out into the wild.
If only we had tools which would let us go, “Oh yeah! It all deploys perfectly every time” and shout, “You need another release? BAM! What’s next?”
A truth that can be hard to admit is that very often, the production environment and its associated deployment processes are poorly defined until late into a project. This can be a problem.
It makes my palms sweaty just thinking about it.
If like me, you have spent time building things for clients, you’ll probably have found yourself working with a variety of technical partners and customers who bring different constraints and opportunities to your projects. Knowing and proving the environments and the deployment processes is often very difficult, but can be a factor which profoundly impacts our ability to deliver what we promised. To say nothing of our ability to sleep at night or leave our fingernails un-chewed.
Let’s look at this a little, and see if we can’t set you up for a good night’s sleep, with dry palms and tidy fingernails.
A familiar problem
You’ve been here too, right? The project development was tough, but you’re pleased with what you are running in your local development environments. Now you need to get the client to see and approve your build, and hopefully indicate with a cheery thumbs up that it can “go live”.

Chances are that we have a staging environment where the client can see the build. But be honest, is this exactly the same as the production environment? It should be, but often it’s not. Often the staging environment is nothing more than a visible server with none of the optimisations, security, load balancing, caching, and other vital bits of machinery that we’ll need (and need to test) in “prod”.
Often the production environment is still being “set up” and you’ll have to wait and see.
In development, “wait and see” is the enemy.
Instead of waiting to see, we need to make the provisioning of, and deployment to our different environments one of the very first jobs of our project. I’ve often needed to be the unpopular voice in the room who makes a big fuss when this is delayed. I’ve described it as being a “critical blocker” during project meetings and suggested that everything should halt until it is fixed. 
It is that important.
Clients don’t often like hearing a wary, disruptive voice saying “whoa there Nelly!”, because the development should be able to continue while the production environment gets sorted out, right? 
Sure. But if it is not seen as a blocker, it is seen as something that can just happen later. And if it happens later, all the ugly surprises and unknowns surface later too. And later is when we’ll need to be thinking about other things. Not the plumbing. Trust me, it pays to face up to the issue right away rather than press on optimistically. The client will thank you later.
Attitudes and expectations
We should, I think, exhibit these four attitudes towards production deployment:

Make it scripted
Make it automated
Make it real
Make it first

Make it scripted
Let’s face it, we are going to need to deploy more than once over the course of the project. We are not going to get things perfect on our first shot. Nor should we expect to. And if we are going to repeat something, we want to be able to do it identically and predictably every time without needing to rely on our memories.
Developers are great at scripting things which they would otherwise need to repeat. It makes us faster and it also helps us keep track of the steps we need to take.
I’m not crazy enough to try suggest the best technology to script your builds or deployments (holy wars lie down that path). A lot will depend on your languages and your tastes. Some will like Fabric, others will prefer Gulp, you might prefer Make or NPM. It doesn’t really matter as long as you can script the process of building, packaging and deploying your project.
Wait. Won’t we need to know everything about the build from the start in order to do this? Aren’t our dependencies likely to change over time?
Yes. That would be ideal. But it’s ok. Like our code, our deployment script will evolve over the life of a project. So evolve it. Start by scripting what is needed to support the first iteration of the project, and then maintain that script. It will become a valuable “source of truth”, providing a form of documentation of what your project needs for a successful deployment. Another bonus.
Make it automated
If we have a scripted deployment which we can run by executing a single command, then we are in great shape to automate that process by triggering the build and deployment via suitable events.
Again, I prefer not to offer one single suggestion of when this should occur. That will depend on your approach to the project, how your development team is organised, and how your QA team operate. You can tune this to suit.
For one project I worked on, we chose to trigger the build and deployment to our production environment every time we used Git to tag the master branch of our version control repository. There were a few moving parts, and we needed to do some upfront work to get everything working, but that upfront effort was repaid many fold as we deployed time and time again, and exposed some issues with our environment long before we got to “launch day”.
With a scripted and automated process, we can make deployments “cheap”. This is our goal. When there are minimal cognitive or time overheads associated with deploying, we’re likely to do it all the more often and become more confident that it will behave as expected.
Make it real
Alright, we have written scripts to build and deploy our projects. Anyone tagging our repo will trigger things to happen as if by magic, but where are we pushing things to?  We need to target a real environment if this is to have any value.
A useful pattern is to have all activity on our develop branch trigger deployments to our staging server. Meanwhile tagging master will deploy a version to the production environment. How we organise this will depend on our git branching approach. (I’ve seen as many ways of approaching Git Flow as I have seen ways of approaching “Agile”).
It’s vital though, that we ensure that we are deploying to, and testing against, our real infrastructure. We want to see real results. That’s the best way to learn real lessons.
Make it first
Building our site to run in an environment not yet fully defined or available to test is like climbing without ropes – it’s possible, but we put ourselves at risk. And the higher we climb the greater the risk. So it is important to do this as early as we possibly can.
Don’t have a certificate for our HTTPS yet? Fine, but let’s still deploy to this evolving production environment and introduce HTTPS as soon as we can.
Before we know it we’ll be proving that this is set up correctly and we’ll not be surprised by mixed security alerts or other nasties further down the line.

Mailchimp perfectly capture the anxiety of sending emails to gazillions of people for a campaign. But we’re lucky. Launching a site doesn’t need to be like performing a mailshot. We can do things to banish that sweaty hand.
Doing preparation work upfront means that by the time we need to launch the site into the wild, we have exercised the deployment mechanics, and tested the production environment so rigorously that this task will be boring.
(It won’t be boring. Launching should always be exciting because the world will finally get to see our beautiful, painstaking work. But nor should it be terrifying. Especially as a result of not knowing for certain if our processes and environments are going to work or burst into flames on the big day.)
What tools exist?
Well this all sounds lovely. But how should we tackle this? Where are the tools for us to use? As it happens, there are many service and tools that we can use to work this way.
Hosting
All of the big players like Amazon, Azure and Google offer tools which can help us here. Google for example, can host multiple deployed versions of your project in parallel and you can manage them via their App Engine console. Each build receives its own URL which you can use to access any deployed version of your site.
Having immutable deployments which stick around in perpetuity (or until you bin them) is a key feature which unlocks the ability to confidently direct your traffic to any version of your site. With that comes the capacity to test any version or feature in its real environment, and then promote a version, or rollback to a previous version whenever you want.
A liberating power to have.
Continuous integration
In order to create all of those different versions, we’ll need somewhere to run our build and deployment scripts. Jenkins has been a popular Continuous Integration (CI) option for some time, and can be configured to perform all sorts of tasks, giving you extensive control over your deployment pipeline.
You need to host Jenkins yourself, but it provides some simple ways to do that.
The landscape for CI is getting richer and richer. With many hosted services like Circle CI providing this kind of automation up in the cloud.
One stop shop
Netlify combines both hosting and continuous integration services. It monitors your git repositories and automatically runs your build in a container on its servers when it finds changes. Each branch and pull request in your git repository will result in an immutable version of your site with its own URL.
Netlify is unlike Google Cloud, AWS or Azure in that it cannot host a dynamic server-side application for you. Instead it specialises in hosting static, or so called JAMstack sites.
Personally, I find that its simplicity makes it an approachable option, and a good place to learn and adopt some of these valuable habits.
Full disclosure: I’m a Netlify employee. But before I was, I was an avid customer, and it was through using Netlify that I first encountered some of these principles in practice.
Conclusion. It’s all about the approach
No matter what tools or services you use (and there are many which can support these practices), the most important thing is to adopt an approach which lets you prove your environments as quickly as possible.
Front-loading this effort will cast light onto the issues that you’ll need to address early and often, leaving no infrastructure surprises to spoil things for you on launch day.
Automating the process will mean that when you do find things that you need to fix or to improve later (and you will), issuing another release will be trivial. It is a lovely feeling when you have confidence that releasing v1.0.0 will be no more stressful v0.0.1. In fact it should actually be less stressful, as you’ll have been down this road many times by then. Fixing the potholes and smoothing the way as you went.
From here, it should be a smooth ride.",2017,Phil Hawksworth,philhawksworth,2017-12-21T00:00:00+00:00,https://24ways.org/2017/knowing-the-future/,process
194,Design Systems and Hybrids,"The other day on Twitter, I saw a thread started by Dorian Taylor about why design systems are so hot right now. In the thread, he made the case that they’ve been around for ages and some folks were just slow to catch up. It was an interesting thread, and not the first time I’ve seen folks discuss this. “Design systems are so hot right now” was even used recently in this very publication.
And yes it’s true that they’ve been around for ages. Design artefact collectors’ obsession with reprints of old graphic standards manuals of the past are a reminder. Sometimes old things become new again, either through a rediscovery or awakening (wow, that sounds really deep). But I think that’s definitely what happened here.
Some very opinionated answers that come to mind for me are:

The need for them has increased with the needs of software development. With the increasing number of devices (phones, tablets, watches, etc.), scaling design has required the need to double down on systems thinking and processes.
Investments with huge cost-saving returns. The time investment it takes to onboard new people as you staff up large teams (and the time it takes to fix bugs and inconsistencies) could be better spent building up a system that lets you ship at a faster pace. It also gives you more time to focus on the bigger picture instead of what color a button border is.
If you do have to onboard new designers, the design system is a great educational resource to get up to speed quickly on your organization’s design principles, materials/tools, and methods.


“Here’s the simple truth: you can’t innovate on products without first innovating the way you build them.”
— Alex Schleifer, The Way We Build

These are just some of the reasons. But there is another answer, and a personal conclusion that I’ve reached. It relates to the way I work and what I love working on, but I don’t see it talked about much.
Hybrids Have a Home
I’m a hybrid designer. I code in HTML & CSS (with a preference for Sass). But I don’t call myself a frontend developer. I used to back in the day (I was a UI frontend developer at Apple over a decade ago, but all I wrote was HTML & CSS). I identify with designer because that’s my training and interest, but the ideas of what a frontend developer can do has changed quite a ton over the years. Setting things up in build tools and processes are not my skill. And I know a lot of designers who share this experience with me.
There are also hybrid developers who identify as developers, but have excellent design skills. Buddies like my pal Brandon Ferrua who was on my team at Salesforce is a great example of this. And we worked fantastically together.
Sometimes, companies don’t know how to deal with hybrids. I’ve been told to choose a side, and have even been made to join a development team simply because I could code my designs (and then when I couldn’t deliver the same type of code my teammates could, and I felt like I wasn’t able to use my talents in the most effective way).
There are a lot more folks out there I know of who identify as a hybrid, and many have found ourselves working on design systems. Una Kravets recently had a thread discussing this as well. At Clarity, this came up a lot in hallway conversations, breaks, and the after parties. I think that this job is a haven for folks who often find themselves in the middle.
For companies that get it, these people find joy in getting to use a wider variety of skills and being bridges; advocates that can speak to designers and developers, helping bring 
unity to an organization. They can wireframe, throw together a prototype, create color systems, architect naming conventions for design tokens. Design systems are their perfect home. I think this has contributed to the uptick in discussions and interest on this subject (in addition to the team- and company-focused reasons).
Keep Design Systems Teams Cross-Functional
Speaking of teams, something some larger companies fall prey to is creating walls and silos where they need not be. If you place all your visual designers in one place, all your coders in another, and so on, you’re not doing yourselves any favors. Meanwhile, your hybrids are caught in the middle not knowing exactly where they belong. Design systems teams should have representatives (whether on a core team, or a virtual/federated team) that bring different skillsets. Design, code, writing, accessibility, product management, and so on. You’ll have a stronger vision on where to take your design system and to make it succeed. Siloing defeats the whole purpose of what design systems are meant for.
Happy holidays, and may the force be with you.
Further Reading

Why Design Systems Fail
Design Systems are for People
Design Systems Handbook",2017,Jina Anne,jina,2017-12-22T00:00:00+00:00,https://24ways.org/2017/design-systems-and-hybrids/,process
212,Refactoring Your Way to a Design System,"I love refactoring code. Absolutely love it. There’s something about taking a piece of UI or a bit of code and reworking it in a way that is simpler, modular, and reusable that makes me incredibly happy.
I also love design systems work. It gives hybrids like me a home. It seems like everyone is talking about design systems right now. Design systems teams are perfect for those who enjoy doing architectural work and who straddle the line between designer and developer. 
Una Kravets recently identified some of the reasons that design systems fail, and chief among them are lack of buy-in, underlying architecture, and communication. While it’s definitely easier to establish these before project work begins, that doesn’t mean it is the only path to success. 
It’s a privilege to work on a greenfield project, and one that is not afforded to many. Companies with complex and/or legacy codebases may not be able to support a full rewrite of their product. In addition, many people feel overwhelmed at the thought of creating a complete system and are at a loss of how or where to even begin the process. 
This is where refactoring comes into play.
According to Martin Fowler, “refactoring is the process of changing a software system in such a way that it does not alter the external behavior of the code yet improves its internal structure.” It’s largely invisible work, and if you do it right, the end user will never know the difference. What it will do is provide a decent foundation to begin more systematic work.
Build a solid foundation
When I was first asked to create Pantsuit, the design system for Hillary for America, I was tasked with changing our codebase to be more modular and scalable, without changing the behavior or visual design of the UI. We needed a system in place that would allow for the rapid creation of new projects while maintaining a consistent visual language. In essence, I was asked to refactor our code into a design system.
During that refactor, I focused the majority of my efforts on creating a scalable architecture based on the UI components in a single workflow. Since I needed to maintain a 1:1 parity with production, the only changes I could create were under-the-hood. I started with writing coding standards and deciding on a CSS architecture that I would then use as I rewrote sections of the codebase. 
If you already have these in place, great! If not, then this is an excellent place to start. Even if your dream of a design system is never fully realized, having a coding philosophy and architecture in place will still have far-reaching benefits and implications.
I want to note that if your refactor includes creating new coding standards or a CSS architecture, don’t try to switch everything over right away. Instead, focus on a single new feature and isolate/encapsulate your work from the rest of the codebase.
Focus on the features

The key principle to cleaning up a complex codebase is to always refactor in the service of a feature. 
— Max Kanat-Alexander

Refactoring for the sake of refactoring can easily lead to accusations of misused time and lack of results. Another danger of refactoring is that it can turn into yak-shaving if you aren’t disciplined in your approach. To that end, tying your refactored components to feature work is a great way to limit scope and reduce the rest of unintended changes.
For example, the initial work on Pantsuit focused only on components related to the donations flow. Every line of code I wrote was in service to improving the maintainability and modularity of that UI. Because we didn’t have any standards in place, I started with those. From there, I identified all the components present in every step of the donations flow, which included some type styles, buttons, form inputs and error states. Then came the refactor of each individual component. Finally, I reintegrated the newly refactored components into the existing donations flow and tested it against production, checking for visual and behavioral diffs. At the end of this process, I had the beginning of a design system that would grow to serve over 50 applications, and a case study to demonstrate its effectiveness.
Ideally, you’ll want to get buy-in from your stakeholders and product owners before you begin any design systems work. However, in the absence of buy-in, linking your work to new feature development is a good way to both limit the scope of your refactor and jump start component creation.
In addition, if you’re still trying to convince your team of the benefits of a design system, starting small and using the newly refactored, feature-driven work as a case study is one way showcase a design systems’ value. By providing a concrete example of how working towards a design system contributed to the project’s success, you’re gathering the data necessary to secure buy-in for a larger-scale effort. It’s a great way to show value, rather than just talking about it.
Show, don’t tell
Perhaps the most important thing you can do for any design system is to document it. The key is to create a frictionless way to keep the documentation up-to-date, otherwise no one will contribute to it, and in turn, it will become obsolete and useless. 
There are lots of tools out there to help you get started documenting your new system. One of my favorites is KSS, which parses comments in the code and uses them to generate a style guide. For Pantsuit, I used the node version of KSS, along with a template to quickly spin up a documentation site.
I’ve listed just a few tools below; for even more, check out the tools sections of styleguides.io.

Fractal
Pattern Lab
Drizzle
Fabricator
Astrum
Catalog

Regardless of what tool you settle on, it needs to integrate well with your current workflow. 
Conclusion: always be refactoring
If you’re not lucky enough to be able to start a new design system from scratch, you can start small and work on a single feature or component. With each new project comes a new opportunity to flesh out a new part of the system, and another potential case study to secure buy-in and showcase its value. Make sure to carefully and thoroughly document each new portion of the system as it’s built. After a few projects, you’ll find yourself with a decent start to a design system. 
Good luck, and happy holidays!
Further reading:

Why Design Systems Fail
CSS Architecture for Design Systems
Refactoring: Improving the Design of Existing Code
Refactoring CSS: The Three I’s
Refactoring is About Features",2017,Mina Markham,minamarkham,2017-12-23T00:00:00+00:00,https://24ways.org/2017/refactoring-your-way-to-a-design-system/,code
208,All That Glisters,"Tradition has it that at this time of year, families gather together, sit, eat and share stories. It’s an opportunity for the wisdom of the elders to be passed down to the younger members of the tribe. Tradition also has it that we should chase cheese downhill and dunk the nice lady to prove she’s a witch, so maybe let’s not put too much stock in that.
I’ve been building things on the web professionally for about twenty years, and although the web has changed immeasurably, it’s probably not changed as much as I have. While I can happily say I’m not the young (always right, always arrogant) developer that I once was, unfortunately I’m now an approaching-middle-age developer who thinks he’s always right and on top of it is extremely pompous. What can you do? Nature has devised this system with the distinct advantage of allowing us to always be right, and only ever wrong in the future or in the past. So let’s roll with it.
Increasingly, there seems to be a sense of fatigue within our industry. Just when you think you’ve got a handle on whatever the latest tool or technology is, something new comes out to replace it. Suddenly you find that you’ve invested precious time learning something new and it’s already old hat. The pace of change is so rapid, that new developers don’t know where to start, and experienced developers don’t know where it ends. With that in mind, here’s some fireside thoughts from a pompous old developer, that I hope might bring some Christmas comfort.
Reliable and boring beats shiny and new
There are so many new tools, frameworks, techniques, styles and libraries to learn. You know what? You don’t have to use them. You’re not a bad developer if you use Grunt even though others have switched to Gulp or Brunch or Webpack or Banana Sandwich. It’s probably misguided to spend lots of project time messing around with build tool fashions when your so last year build tool is already doing what you need.
Just a little reminder that it’s about 100 times more important what you build than how you build it.— Chris Coyier (@chriscoyier) December 10, 2017

I think it helps if we understand why so many new solutions exist. Most developers are predisposed to enjoy creating new things more than improving established systems. It’s natural, because it’s actually much easier and more exciting to create something new that works exactly how you think it should be than to improve an existing, imperfect solution. Improving and refactoring a system is hard, and it takes real chops, much more than just building something new.
The consequence of this is that new tools appear all the time. A developer will get a fresh new idea of how to tackle a problem – usually out of dissatisfaction with an existing solution, and figure the best way to implement that idea is to build something new around it. Often, that something new will do the same job as something old that already exists; it will just do it in a different way. Sometimes in a better way. Sometimes, just different.
xkcd: Standards
That’s not to say new tools are bad, and it’s not bad that they exist. We shouldn’t be crushing new ideas, and it’s not wrong to adopt a new solution over an old one, but you know what? There’s no imperative to switch right away. The next time you hit a pain point with your current solution, or have time to re-evaluate, check out what’s new and see how the latest generation of tools and technologies can help. There’s no prize for solving problems you don’t have yet, and heading further into the desert in search of water is a survival tactic, not an aspiration.
New is better, but also worse
Software, much like people, is born with a whole lot of potential and not much utility. Newborns — both digital and meaty — are exciting and cute but they also lead to sleepless nights and pools of vomit.
New technology contains lots of useful new features, but it’s also more likely to contain bugs and be subject to more rapid change. Jumping on a new framework is great, right until there are API changes and you need to refactor your entire project to be able to update. More mature solutions have a higher weight of existing projects on their shoulders, and so the need to maintain backward compatibility is stronger. Things still move forward, but in a more controlled way.
So how do we balance the need to move technology forward with the need to provide mature and stable solutions for the projects we work on? I think there’s a couple of good ways to do that.
Get personal
Use all the new shiny tools on your side-projects, personal projects, seasonal throw-aways and anywhere where the stakes are low. If you know you can patch around problems without much consequence, go for it. Build your personal blog on a CMS that stores data in the woven bark of a silver birch. Find where it breaks. Find where it excels. Find yourself if you like. When it comes to high-stakes projects, you’ll hopefully have enough experience to know what you’re getting into.
Focus on the unique problem
That’s not to say you should never risk using a new technology for ‘real’ work. Instead, distinguish the areas of your project where a new technology solves a specifically identified, measurable business objective, verses those where it won’t. 
A brand new web application framework might be fun to use, but are you in the business of solving a web application framework problem?  That new web server made of taffeta might increase static file throughput slightly, but are you in the business of serving static assets, or would it be better to just run up nginx and never have to think about that problem again. (Clue: it’s the nginx one.)
But when it comes to building that live sports interface for keeping fans up to date with the blow-by-blow of the big game, that’s where it might make sense to take a risk on an amazing-looking new JavaScript realtime interface framework. That’s the time to run up a breakthrough new message queue server that can deliver jobs to workers via extrasensory perception and keep the score updates flowing instantaneously. 
Those are the risks worth taking, as those new technologies have the potential to help you solve your core problems in a markedly improved way. Unproven technology is worth the risk if it solves a specific business objective. If it doesn’t, don’t make work for yourself - use something mature and stable.
Pick the right tools
Our job as developers is to solve problems using code, and do so in an effective and responsible way. You’ve been hired to use your expertise in picking the right tools for the job, and a big part of that is weighing up the risk verse the reward of each part of the system. The best tools for the job might be something cutting edge, but ‘best’ can also mean most stable, reliable or easy-to-hire-for.
Go out and learn (and create!) new tools and experiment with them. Understand what problems they solve and what the pitfalls are. Use them in production for low-stakes projects to get real experience, and then once you really know their character, then think about using them when the stakes are higher.
The rest of the time? The tools you’re using now are solid and proven and you know their capabilities and pitfalls well. They might not always be the fashionable candidate, but they often make for a very solid choice.",2017,Drew McLellan,drewmclellan,2017-12-24T00:00:00+00:00,https://24ways.org/2017/all-that-glisters/,business
263,Securing Your Site like It’s 1999,"Running a website in the early years of the web was a scary business. The web was an evolving medium, and people were finding new uses for it almost every day. From book stores to online auctions, the web was an expanding universe of new possibilities.
As the web evolved, so too did the knowledge of its inherent security vulnerabilities. Clever tricks that were played on one site could be copied on literally hundreds of other sites. It was a normal sight to log in to a website to find nothing working because someone had breached its defences and deleted its database. Lessons in web security in those days were hard-earned.
What follows are examples of critical mistakes that brought down several early websites, and how you can help protect yourself and your team from the same fate.
Bad input validation: Trusting anything the user sends you
Our story begins in the most unlikely place: Animal Crossing. Animal Crossing was a 2001 video game set in a quaint town, filled with happy-go-lucky inhabitants that co-exist peacefully. Like most video games, Animal Crossing was the subject of many fan communities on the early web.
One such unofficial web forum was dedicated to players discussing their adventures in Animal Crossing. Players could trade secrets, ask for help, and share pictures of their virtual homes. This might sound like a model community to you, but you would be wrong.
One day, a player discovered a hidden field in the forum’s user profile form. Normally, this page allows users to change their name, their password, or their profile photo. This person discovered that the hidden field contained their unique user ID, which identifies them when the forum’s backend saves profile changes to its database. They discovered that by modifying the form to change the user ID, they could make changes to any other player’s profile.
Needless to say, this idyllic online community descended into chaos. Users changed each other’s passwords, deleted each other’s messages, and attacked each-other under the cover of complete anonymity. What happened?
There aren’t any official rules for developing software on the web. But if there were, my golden rule would be:
Never trust user input. Ever.
Always ask yourself how users will send you data that isn’t what it seems to be. If the nicest community of gamers playing the happiest game on earth can turn on each other, nowhere on the web is safe.
Make sure you validate user input to make sure it’s of the correct type (e.g. string, number, JSON string) and that it’s the length that you were expecting. Don’t forget that user input doesn’t become safe once it is stored in your database; any data that originates from outside your network can still be dangerous and must be escaped before it is inserted into HTML.
Make sure to check a user’s actions against what they are allowed to do. Create a clear access control policy that defines what actions a user may take, and to whose data they are allowed access to. For example, a newly-registered user should not be allowed to change the user profile of a web forum’s owner.
Finally, never rely on client-side validation. Validating user input in the browser is a convenience to the user, not a security measure. Always assume the user has full control over any data sent from the browser and make sure you validate any data sent to your backend from the outside world.
SQL injection: Allowing the user to run their own database queries
A long time ago, my favourite website was a web forum dedicated to the Final Fantasy video game series. Like the users of the Animal Crossing forum, I’d while away many hours arguing with other people on the internet about my favourite characters, my favourite stories, and the greatest controversies of the day.
One day, I noticed people were acting strangely. Users were being uncharacteristically nasty and posting in private areas of the forum they wouldn’t normally have access to. Then messages started disappearing, and user accounts for well-respected people were banned.
It turns out someone had discovered a way of logging in to any other user account, using a secret password that allowed them to do literally anything they wanted. What was this password that granted untold power to those who wielded it?
' OR '1'='1
SQL is a computer language that is used to query databases. When you fill out a login form, just like the one above, your username and your password are usually inserted into an SQL query like this:

SELECT COUNT(*)
FROM USERS
WHERE USERNAME='Alice'
AND PASSWORD='hunter2'
This query selects users from the database that match the username Alice and the password hunter2. If there is at least one user matching record, the user will be granted access. Let’s see what happens when we use our magic password instead!

SELECT COUNT(*)
FROM USERS
WHERE USERNAME='Admin'
AND PASSWORD='' OR '1'='1'
Does the password look like part of the query to you? That’s because it is! This password is a deliberate attempt to inject our own SQL into the query, hence the term SQL injection. The query is now looking for users matching the username Admin, with a password that is blank, or 1=1. In an SQL query, 1=1 is always true, which makes this query select every single record in the database. As long as the forum software is checking for at least one matching user, it will grant the person logging in access. This password will work for any user registered on the forum!
So how can you protect yourself from SQL injection?
Never build SQL queries by concatenating strings. Instead, use parameterised query tools. PHP offers prepared statements, and Node.JS has the knex package. Alternatively, you can use an ORM tool, such as Propel or sequelize.
Expert help in the form of language features or software tools is a key ally for securing your code. Get all the help you can!
Cross site request forgery: Getting other users to do your dirty work for you
Do you remember Netflix? Not the Netflix we have now, the Netflix that used to rent you DVDs by mailing them to you. My next story is about how someone managed to convince Netflix users to send him their DVDs - free of charge.
Have you ever clicked on a hyperlink, only to find something that you weren’t expecting? If you were lucky, you might have just gotten Rickrolled. If you were unlucky…
Let’s just say there are older and fouler things than Rick Astley in the dark places of the web.
What if you could convince people to visit a page you controlled? And what if those people were Netflix users, and they were logged in? In 2006, Dave Ferguson did just that. He created a harmless-looking page with an image on it:
<img src=""http://www.netflix.com/JSON/AddToQueue?movieid=70110672"" />
Did you notice the source URL of the image? It’s deliberately crafted to add a particular DVD to your queue. Sprinkle in a few more requests to change the user’s name and shipping address, and you could ship yourself DVDs completely free of charge!
This attack is possible when websites unconditionally trust a user’s session cookies without checking where HTTP requests come from.
The first check you can make is to verify that a request’s origin and referer headers match the location of the website. These headers can’t be programmatically set.
Another check you can use is to add CSRF tokens to your web forms, to verify requests have come from an actual form on your website. Tokens are long, unpredictable, unique strings that are generated by your server and inserted into web forms. When users complete a form, the form data sent to the server can be checked for a recently generated token. This is an effective deterrent of CSRF attacks because CSRF tokens aren’t stored in cookies.
You can also set SameSite=Strict when setting cookies with the Set-Cookie HTTP header. This communicates to browsers that cookies are not to be sent with cross-site requests. This is a relatively new feature, though it is well supported in evergreen browsers.
Cross site scripting: Someone else’s code running on your website
In 2005, Samy Kamkar became famous for having lots of friends. Lots and lots of friends.
Samy enjoyed using MySpace which, at the time, was the world’s largest social network. Social networks at that time were more limited than today. For instance, MySpace let you upload photos to your photo gallery, but capped the limit at twelve. Twelve photos. At least you didn’t have to wade through photos of avocado toast back then…
Samy discovered that MySpace also locked down the kinds of content that you could post on your MySpace page. He discovered he could inject <img /> and <div /> tags into his headline, but <script /> was filtered. MySpace wasn’t about to let someone else run their own code on MySpace.
Intrigued, Samy set about finding out exactly what he could do with <img /> and <div /> tags. He found that you could add style properties to <div /> tags to style them with CSS.
<div style=""background:url('javascript:alert(1)')"">
This code only worked in Internet Explorer and in some versions of Safari, but that was plenty of people to befriend. However, MySpace was prepared for this: they also filtered the word javascript from <div />.
<div style=""background:url('java
script:alert(1)')"">
Samy discovered that by inserting a line break into his code, MySpace would not filter out the word javascript. The browser would continue to run the code just fine! Samy had now broken past MySpace’s first line of defence and was able to start running code on his profile page. Now he started looking at what he could do with that code.
alert(document.body.innerHTML)
Samy wondered if he could inspect the page’s source to find the details of other MySpace users to befriend. To do this, you would normally use document.body.innerHTML, but MySpace had filtered this too.
alert(eval('document.body.inne' + 'rHTML'))
This isn’t a problem if you build up JavaScript code inside a string and execute it using the eval() function. This trick also worked with XMLHttpRequest.onReadyStateChange, which allowed Samy to send friend requests to the MySpace API and install the JavaScript code on his new friends’ pages.
One final obstacle stood in his way. The same origin policy is a security mechanism that prevents scripts hosted on one domain interacting with sites hosted on another domain.
if (location.hostname == 'profile.myspace.com') {
  document.location = 'http://www.myspace.com'
  + location.pathname + location.search
}
Samy discovered that only the http://www.myspace.com domain would accept his API requests, and requests from http://profile.myspace.com were being blocked by the browser’s same-origin policy. By redirecting the browser to http://www.myspace.com, he discovered that he could load profile pages and successfully make requests to MySpace’s API. Samy installed this code on his profile page, and he waited.

Over the course of the next day, over a million people unwittingly installed Samy’s code into their MySpace profile pages and invited their friends. The load of friend requests on MySpace was so large that the site buckled and shut down. It took them two hours to remove Samy’s code and patch the security holes he exploited. Samy was raided by the United States secret service and sentenced to do 90 days of community service.
This is the power of installing a little bit of JavaScript on someone else’s website. It is called cross site scripting, and its effects can be devastating. It is suspected that cross-site scripting was to blame for the 2018 British Airways breach that leaked the credit card details of 380,000 people.
So how can you help protect yourself from cross-site scripting?
Always sanitise user input when it comes in, using a library such as sanitize-html. Open source tools like this benefit from hundreds of hours of work from dozens of experienced contributors. Don’t be tempted to roll your own protection. MySpace was prepared, but they were not prepared enough. It makes no sense to turn this kind of help down.
You can also use an auto-escaping templating language to make sure nobody else’s HTML can get into your pages. Both Angular and React will do this for you, and they are extremely convenient to use.
You should also implement a content security policy to restrict the domains that content like scripts and stylesheets can be loaded from. Loading content from sites not under your control is a significant security risk, and you should use a CSP to lock this down to only the sources you trust. CSP can also block the use of the eval() function.
For content not under your control, consider setting up sub-resource integrity protection. This allows you to add hashes to stylesheets and scripts you include on your website. Hashes are like fingerprints for digital files; if the content changes, so does the fingerprint. Adding hashes will allow your browser to keep your site safe if the content changes without you knowing.
npm audit: Protecting yourself from code you don’t own
JavaScript and npm run the modern web. Together, they make it easy to take advantage of the world’s largest public registry of open source software. How do you protect yourself from code written by someone you’ve never met? Enter npm audit.
npm audit reviews the security of your website’s dependency tree. You can start using it by upgrading to the latest version of npm:
npm install npm -g
npm audit
When you run npm audit, npm submits a description of your dependencies to the Registry, which returns a report of known vulnerabilities for the packages you have installed.

If your website has a known cross-site scripting vulnerability, npm audit will tell you about it. What’s more, if the vulnerability has been patched, running npm audit fix will automatically install the patched package for you!
Securing your site like it’s 2019
The truth is that since the early days of the web, the stakes of a security breach have become much, much higher. The web is so much more than fandom and mailing DVDs - online banking is now mainstream, social media and dating websites store intimate information about our personal lives, and we are even inviting the internet into our homes.
However, we have powerful new allies helping us stay safe. There are more resources than ever before to teach us how to write secure code. Tools like Angular and React are designed with security features baked-in from the start. We have a new generation of security tools like npm audit to watch over our dependencies.
As we roll over into 2019, let’s take the opportunity to reflect on the security of the code we write and be grateful for the everything we’ve learned in the last twenty years.",2018,Katie Fenn,katiefenn,2018-12-01T00:00:00+00:00,https://24ways.org/2018/securing-your-site-like-its-1999/,code
260,The Art of Mathematics: A Mandala Maker Tutorial,"In front-end development, there’s often a great deal of focus on tools that aim to make our work more efficient. But what if you’re new to web development? When you’re just starting out, the amount of new material can be overwhelming, particularly if you don’t have a solid background in Computer Science. But the truth is, once you’ve learned a little bit of JavaScript, you can already make some pretty impressive things.
A couple of years back, when I was learning to code, I started working on a side project. I wanted to make something colorful and fun to share with my friends. This is what my app looks like these days:
Mandala Maker user interface
The coolest part about it is the fact that it’s a tool: anyone can use it to create something original and brand new. 
In this tutorial, we’ll build a smaller version of this app – a symmetrical drawing tool in ES5, JavaScript and HTML5. The tutorial app will have eight reflections, a color picker and a Clear button. Once we’re done, you’re on your own and can tweak it as you please. Be creative!
Preparations: a blank canvas
The first thing you’ll need for this project is a designated drawing space. We’ll use the HTML5 canvas element and give it a width and a height of 600px (you can set the dimensions to anything else if you like).
Files
Create 3 files: index.html, styles.css, main.js. Don’t forget to include your JS and CSS files in your HTML. 
<!DOCTYPE html>
<html>
<head>
    <meta charset=""utf-8"">
    <link rel=""stylesheet"" type=""text/css"" href=""style.css"">
    <script src=""main.js""></script>
</head>
<body onload=""init()"">
    <canvas width=""600"" height=""600"">
        <p>Your browser doesn't support canvas.</p>
    </canvas>
</body>
</html>
I’ll ask you to update your HTML file at a later point, but the CSS file we’ll start with will stay the same throughout the project. This is the full CSS we are going to use:
body {
    background-color: #ccc;
    text-align: center;
}

canvas {
    touch-action: none;
    background-color: #fff;
}

button {
    font-size: 110%;
}
Next steps
We are done with our preparations and ready to move on to the actual tutorial, which is made up of 4 parts:

Building a simple drawing app with one line and one color 
Adding a Clear button and a color picker
Adding more functionality: 2 line drawing (add the first reflection)
Adding more functionality: 8 line drawing (add 6 more reflections!)

Interactive demos
This tutorial will be accompanied by four CodePens, one at the end of each section. In my own app I originally used mouse events, and only added touch events when I realized mobile device support was (A) possible, and (B) going to make my app way more accessible. For the sake of code simplicity, I decided that in this tutorial app I will only use one event type, so I picked a third option: pointer events. These are supported by some desktop browsers and some mobile browsers. An up-to-date version of Chrome is probably your best bet.
Part 1: A simple drawing app
Let’s get started with our main.js file. Our basic drawing app will be made up of 6 functions: init, drawLine, stopDrawing, recordPointerLocation, handlePointerMove, handlePointerDown. It also has nine variables:
var canvas, context, w, h,
    prevX = 0, currX = 0, prevY = 0, currY = 0,
    draw = false;
The variables canvas and context let us manipulate the canvas. w is the canvas width and h is the canvas height. The four coordinates are used for tracking the current and previous location of the pointer. A short line is drawn between (prevX, prevY) and (currX, currY) repeatedly many times while we move the pointer upon the canvas. For your drawing to appear, three conditions must be met: the pointer (be it a finger, a trackpad or a mouse) must be down, it must be moving and the movement has to be on the canvas. If these three conditions are met, the boolean draw is set to true. 
1. init
Responsible for canvas set up, this listens to pointer events and the location of their coordinates and sets everything in motion by calling other functions, which in turn handle touch and movement events. 
function init() {
    canvas = document.querySelector(""canvas"");
    context = canvas.getContext(""2d"");
    w = canvas.width;
    h = canvas.height;

    canvas.onpointermove = handlePointerMove;
    canvas.onpointerdown = handlePointerDown;
    canvas.onpointerup = stopDrawing;
    canvas.onpointerout = stopDrawing;
}
2. drawLine
This is called to action by handlePointerMove() and draws the pointer path. It only runs if draw = true. It uses canvas methods you can read about in the canvas API documentation. You can also learn to use the canvas element in this tutorial.
lineWidth and linecap set the properties of our paint brush, or digital pen, but pay attention to beginPath and closePath. Between those two is where the magic happens: moveTo and lineTo take canvas coordinates as arguments and draw from (a,b) to (c,d), which is to say from (prevX,prevY) to (currX,currY).
function drawLine() {
    var a = prevX,
        b = prevY,
        c = currX,
        d = currY;

    context.lineWidth = 4;
    context.lineCap = ""round"";

    context.beginPath();
    context.moveTo(a, b);
    context.lineTo(c, d);
    context.stroke();
    context.closePath();
}
3. stopDrawing
This is used by init when the pointer is not down (onpointerup) or is out of bounds (onpointerout).
function stopDrawing() {
    draw = false;
}
4. recordPointerLocation
This tracks the pointer’s location and stores its coordinates. Also, you need to know that in computer graphics the origin of the coordinate space (0,0) is at the top left corner, and all elements are positioned relative to it. When we use canvas we are dealing with two coordinate spaces: the browser window and the canvas itself. This function converts between the two: it subtracts the canvas offsetLeft and offsetTop so we can later treat the canvas as the only coordinate space. If you are confused, read more about it.
function recordPointerLocation(e) {
    prevX = currX;
    prevY = currY;
    currX = e.clientX - canvas.offsetLeft;
    currY = e.clientY - canvas.offsetTop;
}
5. handlePointerMove
This is set by init to run when the pointer moves. It checks if draw = true. If so, it calls recordPointerLocation to get the path and drawLine to draw it.
function handlePointerMove(e) {
    if (draw) {
        recordPointerLocation(e);
        drawLine();
    }
}
6. handlePointerDown
This is set by init to run when the pointer is down (finger is on touchscreen or mouse it clicked). If it is, calls recordPointerLocation to get the path and sets draw to true. That’s because we only want movement events from handlePointerMove to cause drawing if the pointer is down.
function handlePointerDown(e) {
    recordPointerLocation(e);
    draw = true;
}
Finally, we have a working drawing app. But that’s just the beginning!
See the Pen Mandala Maker Tutorial: Part 1 by Hagar Shilo (@hagarsh) on CodePen.

Part 2: Add a Clear button and a color picker
Now we’ll update our HTML file, adding a menu div with an input of the type and class color and a button of the class clear.
<body onload=""init()"">
    <canvas width=""600"" height=""600"">
        <p>Your browser doesn't support canvas.</p>
    </canvas>
    <div class=""menu"">
        <input type=""color"" class=""color"" />
        <button type=""button"" class=""clear"">Clear</button>
    </div>
</body>
Color picker
This is our new color picker function. It targets the input element by its class and gets its value. 
function getColor() {
    return document.querySelector("".color"").value;
}
Up until now, the app used a default color (black) for the paint brush/digital pen. If we want to change the color we need to use the canvas property strokeStyle. We’ll update drawLine by adding strokeStyle to it and setting it to the input value by calling getColor.
function drawLine() {
    //...code...  
    context.strokeStyle = getColor();
    context.lineWidth = 4;
    context.lineCap = ""round"";

    //...code...  
}
Clear button
This is our new Clear function. It responds to a button click and displays a dialog asking the user if she really wants to delete the drawing.
function clearCanvas() {
    if (confirm(""Want to clear?"")) {
        context.clearRect(0, 0, w, h);
    }
}
The method clearRect takes four arguments. The first two (0,0) mark the origin, which is actually the top left corner of the canvas. The other two (w,h) mark the full width and height of the canvas. This means the entire canvas will be erased, from the top left corner to the bottom right corner. 
If we were to give clearRect a slightly different set of arguments, say (0,0,w/2,h), the result would be different. In this case, only the left side of the canvas would clear up.
Let’s add this event handler to init:
function init() {
    //...code...
    canvas.onpointermove = handleMouseMove;
    canvas.onpointerdown = handleMouseDown;
    canvas.onpointerup = stopDrawing;
    canvas.onpointerout = stopDrawing;
    document.querySelector("".clear"").onclick = clearCanvas;
}
See the Pen Mandala Maker Tutorial: Part 2 by Hagar Shilo (@hagarsh) on CodePen.

Part 3: Draw with 2 lines
It’s time to make a line appear where no pointer has gone before. A ghost line! 
For that we are going to need four new coordinates: a', b', c' and d' (marked in the code as a_, b_, c_ and d_). In order for us to be able to add the first reflection, first we must decide if it’s going to go over the y-axis or the x-axis. Since this is an arbitrary decision, it doesn’t matter which one we choose. Let’s go with the x-axis. 
Here is a sketch to help you grasp the mathematics of reflecting a point across the x-axis. The coordinate space in my sketch is different from my explanation earlier about the way the coordinate space works in computer graphics (more about that in a bit!). 
Now, look at A. It shows a point drawn where the pointer hits, and B shows the additional point we want to appear: a reflection of the point across the x-axis. This is our goal.
A sketch illustrating the mathematics of reflecting a point.
What happens to the x coordinates?
The variables a/a' and c/c' correspond to prevX and currX respectively, so we can call them “the x coordinates”. We are reflecting across x, so their values remain the same, and therefore a' = a and c' = c. 
What happens to the y coordinates?
What about b' and d'? Those are the ones that have to change, but in what way? Thanks to the slightly misleading sketch I showed you just now (of A and B), you probably think that the y coordinates b' and d' should get the negative values of b and d respectively, but nope. This is computer graphics, remember? The origin is at the top left corner and not at the canvas center, and therefore we get the following values: b = h - b, d' = h - d, where h is the canvas height.
This is the new code for the app’s variables and the two lines: the one that fills the pointer’s path and the one mirroring it across the x-axis.
function drawLine() {
    var a = prevX, a_ = a,
        b = prevY, b_ = h-b,
        c = currX, c_ = c,
        d = currY, d_ = h-d;

    //... code ...

    // Draw line #1, at the pointer's location
    context.moveTo(a, b);
    context.lineTo(c, d);

    // Draw line #2, mirroring the line #1
    context.moveTo(a_, b_);
    context.lineTo(c_, d_);

    //... code ...
}
In case this was too abstract for you, let’s look at some actual numbers to see how this works.
Let’s say we have a tiny canvas of w = h = 10. Now let a = 3, b = 2, c = 4 and d = 3.
So b' = 10 - 2 = 8 and d' = 10 - 3 = 7.
We use the top and the left as references. For the y coordinates this means we count from the top, and 8 from the top is also 2 from the bottom. Similarly, 7 from the top is 3 from the bottom of the canvas. That’s it, really. This is how the single point, and a line (not necessarily a straight one, by the way) is made up of many, many small segments that are similar to point in behavior.
If you are still confused, I don’t blame you. 
Here is the result. Draw something and see what happens.
See the Pen Mandala Maker Tutorial: Part 3 by Hagar Shilo (@hagarsh) on CodePen.

Part 4: Draw with 8 lines
I have made yet another confusing sketch, with points C and D, so you understand what we’re trying to do. Later on we’ll look at points E, F, G and H as well. The circled point is the one we’re adding at each particular step. The circled point at C has the coordinates (-3,2) and the circled point at D has the coordinates (-3,-2). Once again, keep in mind that the origin in the sketches is not the same as the origin of the canvas. 
A sketch illustrating points C and D.
This is the part where the math gets a bit mathier, as our drawLine function evolves further. We’ll keep using the four new coordinates: a', b', c' and d', and reassign their values for each new location/line. Let’s add two more lines in two new locations on the canvas. Their locations relative to the first two lines are exactly what you see in the sketch above, though the calculation required is different (because of the origin points being different).
function drawLine() {

    //... code ... 

    // Reassign values
    a_ = w-a; b_ = b;
    c_ = w-c; d_ = d;

    // Draw the 3rd line
    context.moveTo(a_, b_);
    context.lineTo(c_, d_);

    // Reassign values
    a_ = w-a; b_ = h-b;
    c_ = w-c; d_ = h-d;

    // Draw the 4th line
    context.moveTo(a_, b_);
    context.lineTo(c_, d_);

    //... code ... 
What is happening?
You might be wondering why we use w and h as separate variables, even though we know they have the same value. Why complicate the code this way for no apparent reason? That’s because we want the symmetry to hold for a rectangular canvas as well, and this way it will. 
Also, you may have noticed that the values of a' and c' are not reassigned when the fourth line is created. Why write their value assignments twice? It’s for readability, documentation and communication. Maintaining the quadruple structure in the code is meant to help you remember that all the while we are dealing with two y coordinates (current and previous) and two x coordinates (current and previous). 
What happens to the x coordinates?
As you recall, our x coordinates are a (prevX) and c (currX).
For the third line we are adding, a' = w - a and c' = w - c, which means…
For the fourth line, the same thing happens to our x coordinates a and c.
What happens to the y coordinates?
As you recall, our y coordinates are b (prevY) and d (currY).
For the third line we are adding, b' = b and d' = d, which means the y coordinates are the ones not changing this time, making this is a reflection across the y-axis. 
For the fourth line, b' = h - b and d' = h - d, which we’ve seen before: that’s a reflection across the x-axis.
We have four more lines, or locations, to define. Note: the part of the code that’s responsible for drawing a micro-line between the newly calculated coordinates is always the same:
    context.moveTo(a_, b_);
    context.lineTo(c_, d_);
We can leave it out of the next code snippets and just focus on the calculations, i.e, the reassignments. 
Once again, we need some concrete examples to see where we’re going, so here’s another sketch! The circled point E has the coordinates (2,3) and the circled point F has the coordinates (2,-3). The ability to draw at A but also make the drawing appear at E and F (in addition to B, C and D that we already dealt with) is the functionality we are about to add to out code.
A sketch illustrating points E and F.
This is the code for E and F:
    // Reassign for 5
    a_ = w/2+h/2-b; b_ = w/2+h/2-a;
    c_ = w/2+h/2-d; d_ = w/2+h/2-c;

    // Reassign for 6
    a_ = w/2+h/2-b; b_ = h/2-w/2+a;
    c_ = w/2+h/2-d; d_ = h/2-w/2+c;
Their x coordinates are identical and their y coordinates are reversed to one another.
This one will be out final sketch. The circled point G has the coordinates (-2,3) and the circled point H has the coordinates (-2,-3).
A sketch illustrating points G and H.
This is the code:
    // Reassign for 7
    a_ = w/2-h/2+b; b_ = w/2+h/2-a;
    c_ = w/2-h/2+d; d_ = w/2+h/2-c;

    // Reassign for 8
    a_ = w/2-h/2+b; b_ = h/2-w/2+a;
    c_ = w/2-h/2+d; d_ = h/2-w/2+c;
    //...code...  
}
Once again, the x coordinates of these two points are the same, while the y coordinates are different. And once again I won’t go into the full details, since this has been a long enough journey as it is, and I think we’ve covered all the important principles. But feel free to play around with the code and change it. I really recommend commenting out the code for some of the points to see what your drawing looks like without them.
I hope you had fun learning! This is our final app:
See the Pen Mandala Maker Tutorial: Part 4 by Hagar Shilo (@hagarsh) on CodePen.",2018,Hagar Shilo,hagarshilo,2018-12-02T00:00:00+00:00,https://24ways.org/2018/the-art-of-mathematics/,code
245,Web Content Accessibility Guidelines 2.1—for People Who Haven’t Read the Update,"Happy United Nations International Day of Persons with Disabilities 2018! The United Nations chose “Empowering persons with disabilities and ensuring inclusiveness and equality” as this year’s theme. We’ve seen great examples of that in 2018; for example, Paul Robert Lloyd has detailed how he improved the accessibility of this very website. 
On social media, US Congressmember-Elect Alexandria Ocasio-Cortez started using the Clipomatic app to add live captions to her Instagram live stories, conforming to success criterion 1.2.4, “Captions (Live)” of the Web Content Accessibility Guidelines (figure 1) …and British Vogue Contributing Editor Sinéad Burke has used the split-screen feature of Instagram live stories to invite an interpreter to provide live Sign Language interpretation, going above and beyond success criterion 1.2.6, “Sign Language (Prerecorded)” of the Web Content Accessibility Guidelines (figure 2).

Figure 1: Screenshot of Alexandria Ocasio-Cortez’s Instagram story with live captionsFigure 2: Screenshot of Sinéad Burke’s Instagram story with Sign Language Interpretation
That theme chimes with this year’s publication of the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines (WCAG) 2.1. In last year’s “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I mentioned the scale of the project to produce this update during 2018: “the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible”. 
The WCAG working group have added 17 success criteria to the 61 that they released way back in 2008—for context, that was 1½ years before Apple released their first iPad! These new criteria make it easier than ever for us web geeks to produce work that is more accessible to people using mobile devices and touchscreens, people with low vision, and people with cognitive and learning disabilities. 
Once again, let’s rip off all the legalese and ambiguous terminology like wrapping paper, and get up to date.
Can your users perceive the information on your website?
The first guideline has criteria that help you prevent your users from asking, “What the **** is this thing here supposed to be?” We’ve seven new criteria for this guideline.
1.3.4 Some people can’t easily change the orientation of the device that they use to browse the web, and so you should make sure that your users can use your website in portrait orientation and in landscape orientation. Consider how people slowly twirl presents that they have plucked from under the Christmas tree, to find the appropriate orientation—and expect your users to do likewise with your websites and apps. We’ve had 18½ years since John Allsopp’s revelatory Dao of Web Design enlightened us to “embrace the fact that the web doesn’t have the same constraints” as printed pages, and to “design for this flexibility”. So, even though this guideline doesn’t apply to websites where “a specific display orientation is essential,” such as a piano tutorial, always ask yourself, “What would John Allsopp do?”
1.3.5 You should help the user’s browser to automatically complete–or not complete–form fields, to save the user some time and effort. The surprisingly powerful and flexible autocomplete attribute for input elements should prove most useful here. If you’ve used microformats or microdata to mark up information about a person, the autocomplete attribute’s range of values should seem familiar. I like how the W3’s “Using HTML 5.2 autocomplete attributes” says that autocompleted values in forms help “those with dexterity disabilities who have trouble typing, those who may need more time, and anyone who wishes to reduce effort to fill out a form” (emphasis mine). Um…🙋‍♂️
1.3.6 I like this one a lot, because it can help a huge audience to overcome difficulties that might prevent them from ever using the web. Some people have cognitive difficulties that affect their memory, focus, attention, language processing, and/or decision-making. Those users often rely on assistive technologies that present information through proprietary symbols, summaries of content, and keyboard shortcuts. You could use ARIA landmarks to identify the regions of each webpage. You could also keep an eye on the W3C’s ongoing work on Personalisation Semantics.
1.4.10 If you were to find a Nintendo Switch and “Super Mario Odyssey” under your Christmas tree, you would have many hours of enjoyably scrolling horizontally and vertically to play the game. On the other hand, if you had to zoom a webpage to 400% so that you could read the content, you might have many hours of frustratedly scrolling horizontally and vertically to read the content. Learned reader, I assume you understand the purpose and the core techniques of Responsive Web Design. I also assume you’re getting up to speed with the new Grid, Flexbox, and Box Alignment techniques for layout, and overflow-wrap. Using those skills, you should make sure that all content and functionality remain available when the browser is 320px wide, without your user needing to scroll horizontally. (For vertical text, you should make sure that all content and functionality remain available when the browser is 256px high, without your user needing to scroll vertically.) You don’t have to do this for anything that would lose meaning if you restructured it into one narrow column. That includes some images, maps, diagrams, video, games, presentations, and data tables. Remember to check how your media queries affect font size: your user might find that text becomes smaller as they zoom into the webpage. So, test this one on real devices, or—better yet—test it with real users.
1.4.11 In “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I recommended bookmarking Lea Verou’s Contrast Ratio calculator for checking that text contrasts enough with its background (for success criteria 1.4.3 and 1.4.6), so that more people can read it more easily. For this update, you should make sure that form elements and their focus states have a 3:1 contrast ratio with the colour around them. This doesn’t apply to controls that use the browser’s default styling. Also, you should make sure that graphics that convey information have a 3:1 contrast ratio with the colour around them.
1.4.12 Some people, due to low vision or dyslexia, might need to modify the typography that you agonised over. Research indicates that you should make sure that all content and functionality would remain available if a user were to set:

line height to at least 1½ × the font size;
space below paragraphs to at least 2 × the font size;
letter spacing to at least 0.12 × the font size;
word spacing to at least 0.16 × the font size.

To test this, check for text overlapping, text hiding behind other elements, or text disappearing.
1.4.13 Sometimes when visiting a website, you hover over—or tab on to—something that unleashes a newsletter subscription pop-up, some suggested “related content”, and/or a GDPR-related pop-up. On a well-designed website, you can press the Esc key on your keyboard or click a prominent “Close” button or “X” button to vanquish such intrusions. If the Esc key fails you, or if you either can’t see or can’t click the “Close” button…well, you’ll probably just close that browser tab. This situation can prove even more infuriating for users with low vision or cognitive disabilities. So, if new content appears when your user hovers over or tabs on to some element, you should make sure that:

your user can dismiss that content without needing to move their pointer or tab on to some other element (this doesn’t apply to error warnings, or well-behaved content that doesn’t obscure or replace other content);
the new content remains visible while your user moves their cursor over it;
the new content remains visible as long as the user hovers over that element or dismisses that content—or until the new content is no longer valid.

This doesn’t apply to situations such as hovering over an element’s title attribute, where the user’s browser controls the display of the content that appears.
Can users operate the controls and links on your website?
The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” We’ve nine new criteria for this guideline.
2.1.4 Some websites offer keyboard shortcuts for users. For example, the keyboard shortcuts for Gmail allow the user to press the ⇧ key and u to mark a message as unread. Usually, shortcuts on websites include modifier keys, such as Ctrl, along with a letter, number, or punctuation symbol. Unfortunately, users who have dexterity challenges sometimes trigger those shortcuts by accident, and that can make a website impossible to use. Also, speech input technology can sometimes trigger those shortcuts. If your website offers single-character keyboard shortcuts, you must allow your user to turn off or remap those shortcuts. This doesn’t apply to single-character keyboard shortcuts that only work when a control, such as drop-down list, has focus.
2.2.6 If your website uses a timeout for some process, you could store the user’s data for at least 20 hours, so that users with cognitive disabilities can take a break or take longer than usual to complete the process without losing their place or losing their data. Alternatively, you could warn the user, at the start of the process, about that the website will timeout after whatever amount of time you have chosen. 
2.3.3 If your website has some non-essential animation (such as parallax scrolling) that starts when the user does some particular action, you could allow the user to turn off that animation so that you avoid harming users with vestibular disorders. The prefers-reduced-motion media query currently has limited browser support, but you can start using it now to avoid showing animations to users who select the “Reduce Motion” setting (or equivalent) in their device’s operating system:
@media (prefers-reduced-motion: reduce) {
  .MrFancyPants {
    animation: none;
  }
}
2.5.1 Some websites let users use multi-touch gestures on touchscreen devices. For example, Google Maps allows users to pinch with two fingers to zoom out and “unpinch” with two fingers to zoom in. Also, some websites allow users to drag a finger to do some action, such as changing the value on an input element with type=""range"", or swiping sideways to the next photograph in a gallery. Some users with dexterity challenges, and some users who use a head pointer, an eye-gaze system, or speech-controlled mouse emulation, might find multi-touch gestures or dragging impossible. You must make sure that your website supports single-tap alternatives to any multi-touch gestures or dragging actions that it provides. For example, if your website lets someone pinch and unpinch a map to zoom in and out, you must also provide buttons that a user can tap to zoom in and out.
2.5.2 This might be my favourite accessibility criterion ever! Did you ever touch or press a “Send” button but then immediately realise that you really didn’t want to send the message, and so move your finger or cursor away from the “Send” button before lifting your finger?! Imagine how many arguments that functionality has prevented. 😌 You must make sure that touching or pressing does not cause anything to happen before the user raises their finger or cursor, or make sure that the user can move their finger or cursor away to prevent the action. In JavaScript, prefer onclick to onmousedown, unless your website has actions that need onmousedown. Also, this doesn’t apply to actions that need to happen as soon as the user clicks or touches. For example, a user playing a “Whac-A-Mole” game or a piano emulator needs the action to happen as soon as they click or touch the screen.
2.5.3 Recently, entrepreneur and social media guru Gary Vaynerchuk has emphasised the rise of audio and voice as output and input. He quotes a Google statistic that says one in five search queries use voice input. Once again, users with disabilities have been ahead of the curve here, having used screen readers and/or dictation software for many years. You must make sure that the text that appears on a form control or image matches how your HTML identifies that form control or image. Use proper semantic HTML to achieve this:

use the label element to pair text with the corresponding input element;
use an alt attribute value that exactly matches any text that appears in an image;
use an aria-labelledby attribute value that exactly matches the text that appears in any complex component.

2.5.4 Modern Web APIs allow web developers to specify how their website will react to the user shaking, tilting, or gesturing towards their device. Some users might find those actions difficult, impossible, or embarrassing to perform. If you make any functionality available when the user shakes, tilts, or gestures towards their device, you must provide form controls that make that same functionality available. As usual, this doesn’t apply to websites that require shaking, tilting, or gesturing; this includes some games and music programmes. John Gruber describes the iPhone’s “Shake to Undo” gesture as “dreadful — impossible to discover through exploration of the on-screen [user interface], bad for accessibility, and risks your phone flying out of your hand”. This accessibility criterion seems to empathise with John: you must make sure that your user can prevent your website from responding to shaking, tilting and/or gesturing towards their device.
2.5.5 Homer Simpson’s telephone famously complained, “The fingers you have used to dial are too fat.” I think we’ve all felt like that when using phones and tablets, particularly when trying to dismiss pop-ups and ads. You could make interactive elements at least 44px wide × 44px high. Apple’s “Human Interface Guidelines” agree: “Provide ample touch targets for interactive elements. Try to maintain a minimum tappable area of 44pt x 44pt for all controls.” This doesn’t apply to links within inline text, or to unsoiled elements.
2.5.6 Expect your users to use a variety of input devices they want, and to change from one to another whenever they please. For example, a user with a tablet and keyboard might jab icons on the screen while typing on the keyboard, or a user might dictate text while alone and then type on a keyboard when a colleague arrives. You could make sure that your website allows your users to use whichever available input modality they choose. Once again, this doesn’t apply to websites that require a specific modality; this includes typing tutors and music programmes.
Can users understand your content?
The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” We’ve no new criteria for this guideline. 
Have you made your website robust enough to work on your users’ browsers and assistive technologies?
The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” We’ve one new criterion for this guideline.
4.1.3 Sometimes you need to let your user know the status of something: “Did it work OK? What was the error? How far through it are we?” However, you should avoid making your user lose their place on the webpage, and so you should let them know the status without opening a new window, focusing on another element, or submitting a form. To do this properly for assistive technology users, choose the appropriate ARIA role for the new content; for example:  

if your user needs to know, “Did it work OK?”, add role=""status”;
if your user needs to know, “What was the error?”, add role=""alert”;
if you user needs to know, “How far through it are we?”, add role=""log"" (for a chat window) or role=""progressbar"" (for, well, a progress bar).

Better design for humans
My favourite of Luke Wroblewski’s collection of Design Quotes is, “Design is the art of gradually applying constraints until only one solution remains,”   from that most prolific author, “Unknown”. I’ve always viewed the Web Content Accessibility Guidelines as people-based constraints, and liked how they help the design process. With these 17 new web content accessibility criteria, go forth and create solutions that more people than ever before can use.
Spending those book vouchers you got for Christmas
What next? If you’re looking for something to do to keep you busy this Christmas, I thoroughly recommend these four books for increasing your accessibility expertise:

“Pro HTML5 Accessibility” by Joshue O Connor (Head of Accessibility (Interim) at the UK Government Digital Service, Director of InterAccess, and one of the editors of the Web Content Accessibility Guidelines 2.1): Although this book is six years old—a long time in web design—I find it an excellent go-to resource. It begins by explaining how people with disabilities use the web, and then expertly explains modern HTML in that context.
“A Web for Everyone—Designing Accessible User Experiences” by Sarah Horton (the Paciello Group’s UX Strategy Lead) and Whitney Quesenbery (the Center for Civic Design’s co-director): This book covers the Web Content Accessibility Guidelines 2.0, the principles of Universal Design, and design thinking. Its personas for Accessible UX and its profiles of well-known industry figures—including some 24ways authors—keep its content practical and relevant throughout.
“Accessibility For Everyone” by Laura Kalbag (Ind.ie’s co-founder and designer, and 24ways author): This book is just over a year old, and so serves as a great resource for up-to-date coverage of guidelines, laws, and accessibility features of operating systems—as well as content, design, coding, and testing. The audiobook, which Laura narrates, can help you and your colleagues go from having little or no understanding of web accessibility, to becoming familiar with all aspects of web accessibility—in less than four hours.
“Just Ask: Integrating Accessibility Throughout Design” by Shawn Lawton Henry (the World Wide Web Consortium (W3C)’s Web Accessibility Initiative (WAI)’s Outreach Coordinator): Although this book is 11½ years old, the way it presents accessibility as part of the User-Centered Design process is timeless. I found its section on Usability Testing with people with disabilities particularly useful.",2018,Alan Dalton,alandalton,2018-12-03T00:00:00+00:00,https://24ways.org/2018/wcag-for-people-who-havent-read-the-update/,ux
258,Mistletoe Offline,"It’s that time of year, when we gather together as families to celebrate the life of the greatest person in history. This man walked the Earth long before us, but he left behind words of wisdom. Those words can guide us every single day, but they are at the forefront of our minds during this special season.
I am, of course, talking about Murphy, and the golden rule he gave unto us:

Anything that can go wrong will go wrong.

So true! I mean, that’s why we make sure we’ve got nice 404 pages. It’s not that we want people to ever get served a File Not Found message, but we acknowledge that, despite our best efforts, it’s bound to happen sometime. Murphy’s Law, innit?
But there are some Murphyesque situations where even your lovingly crafted 404 page won’t help. What if your web server is down? What if someone is trying to reach your site but they lose their internet connection? These are all things than can—and will—go wrong.
I guess there’s nothing we can do about those particular situations, right?
Wrong!
A service worker is a Murphy-battling technology that you can inject into a visitor’s device from your website. Once it’s installed, it can intercept any requests made to your domain. If anything goes wrong with a request—as is inevitable—you can provide instructions for the browser. That’s your opportunity to turn those server outage frowns upside down. Take those network connection lemons and make network connection lemonade.
If you’ve got a custom 404 page, why not make a custom offline page too?
Get your server in order
Step one is to make …actually, wait. There’s a step before that. Step zero. Get your site running on HTTPS, if it isn’t already. You won’t be able to use a service worker unless everything’s being served over HTTPS, which makes sense when you consider the awesome power that a service worker wields.
If you’re developing locally, service workers will work fine for localhost, even without HTTPS. But for a live site, HTTPS is a must.
Make an offline page
Alright, assuming your site is being served over HTTPS, then step one is to create an offline page. Make it as serious or as quirky as is appropriate for your particular brand. If the website is for a restaurant, maybe you could put the telephone number and address of the restaurant on the custom offline page (unsolicited advice: you could also put this on the home page, you know). Here’s an example of the custom offline page for this year’s Ampersand conference.
When you’re done, publish the offline page at suitably imaginative URL, like, say /offline.html.
Pre-cache your offline page
Now create a JavaScript file called serviceworker.js. This is the script that the browser will look to when certain events are triggered. The first event to handle is what to do when the service worker is installed on the user’s device. When that happens, an event called install is fired. You can listen out for this event using addEventListener:
addEventListener('install', installEvent => {
// put your instructions here.
}); // end addEventListener
In this case, you want to make sure that your lovingly crafted custom offline page is put into a nice safe cache. You can use the Cache API to do this. You get to create as many caches as you like, and you can call them whatever you want. Here, I’m going to call the cache Johnny just so I can refer to it as JohnnyCache in the code:
addEventListener('install', installEvent => {
  installEvent.waitUntil(
    caches.open('Johnny')
    .then( JohnnyCache => {
      JohnnyCache.addAll([
       '/offline.html'
      ]); // end addAll
    }) // end open.then
  ); // end waitUntil
}); // end addEventListener
I’m betting that your lovely offline page is linking to a CSS file, maybe an image or two, and perhaps some JavaScript. You can cache all of those at this point:
addEventListener('install', installEvent => {
  installEvent.waitUntil(
    caches.open('Johnny')
    .then( JohnnyCache => {
      JohnnyCache.addAll([
       '/offline.html',
       '/path/to/stylesheet.css',
       '/path/to/javascript.js',
           '/path/to/image.jpg'
      ]); // end addAll
    }) // end open.then
  ); // end waitUntil
}); // end addEventListener
Make sure that the URLs are correct. If just one of the URLs in the list fails to resolve, none of the items in the list will be cached.
Intercept requests
The next event you want to listen for is the fetch event. This is probably the most powerful—and, let’s be honest, the creepiest—feature of a service worker. Once it has been installed, the service worker lurks on the user’s device, waiting for any requests made to your site. Every time the user requests a web page from your site, a fetch event will fire. Every time that page requests a style sheet or an image, a fetch event will fire. You can provide instructions for what should happen each time:
addEventListener('fetch', fetchEvent => {
// What happens next is up to you!
}); // end addEventListener
Let’s write a fairly conservative script with the following logic:

Whenever a file is requested,
First, try to fetch it from the network,
But if that doesn’t work, try to find it in the cache,
But if that doesn’t work, and it’s a request for a web page, show the custom offline page instead.

Here’s how that translates into JavaScript:
// Whenever a file is requested
addEventListener('fetch', fetchEvent => {
  const request = fetchEvent.request;
  fetchEvent.respondWith(
    // First, try to fetch it from the network
    fetch(request)
    .then( responseFromFetch => {
      return responseFromFetch;
    }) // end fetch.then
    // But if that doesn't work
    .catch( fetchError => {
      // try to find it in the cache
      caches.match(request)
      .then( responseFromCache => {
        if (responseFromCache) {
         return responseFromCache;
       // But if that doesn't work
       } else {
         // and it's a request for a web page
         if (request.headers.get('Accept').includes('text/html')) {
           // show the custom offline page instead
           return caches.match('/offline.html');
         } // end if
       } // end if/else
     }) // end match.then
   }) // end fetch.catch
  ); // end respondWith
}); // end addEventListener
I am fully aware that I may have done some owl-drawing there. If you need a more detailed breakdown of what’s happening at each point in the code, I’ve written a whole book for you. It’s the perfect present for Murphymas.
Hook up your service worker script
You can publish your service worker script at /serviceworker.js but you still need to tell the browser where to look for it. You can do that using JavaScript. Put this in an existing JavaScript file that you’re calling in to every page on your site, or add this in a script element at the end of every page’s HTML:
if (navigator.serviceWorker) {
  navigator.serviceWorker.register('/serviceworker.js');
}
That tells the browser to start installing the service worker, but not without first checking that the browser understands what a service worker is. When it comes to JavaScript, feature detection is your friend.
You might already have some JavaScript files in a folder like /assets/js/ and you might be tempted to put your service worker script in there too. Don’t do that. If you do, the service worker will only be able to handle requests made to for files within /assets/js/. By putting the service worker script in the root directory, you’re making sure that every request can be intercepted.
Go further!
Nicely done! You’ve made sure that if—no, when—a visitor can’t reach your website, they’ll get your hand-tailored offline page. You have temporarily defeated the forces of chaos! You have briefly fought the tide of entropy! You have made a small but ultimately futile gesture against the inevitable heat-death of the universe!
This is just the beginning. You can do more with service workers.
What if, every time you fetched a page from the network, you stored a copy of that page in a cache? Then if that person tries to reach that page later, but they’re offline, you could show them the cached version.
Or, what if instead of reaching out the network first, you checked to see if a file is in the cache first? You could serve up that cached version—which would be blazingly fast—and still fetch a fresh version from the network in the background to pop in the cache for next time. That might be a good strategy for images.
So many options! The hard part isn’t writing the code, it’s figuring out the steps you want to take. Once you’ve got those steps written out, then it’s a matter of translating them into JavaScript.
Inevitably there will be some obstacles along the way—usually it’s a misplaced curly brace or a missing parenthesis. Don’t be too hard on yourself if your code doesn’t work at first. That’s just Murphy’s Law in action.",2018,Jeremy Keith,jeremykeith,2018-12-04T00:00:00+00:00,https://24ways.org/2018/mistletoe-offline/,code
242,Creating My First Chrome Extension,"Writing a Chrome Extension isn’t as scary at it seems!
Not too long ago, I used a Chrome extension called 20 Cubed. I’m far-sighted, and being a software engineer makes it difficult to maintain distance vision. So I used 20 Cubed to remind myself to look away from my screen and rest my eyes. I loved its simple interface and design. I loved it so much, I often forgot to turn it off in the middle of presentations, where it would take over my entire screen. Oops.
Unfortunately, the developer stopped updating the extension and removed it from Chrome’s extension library. I was so sad. None of the other eye rest extensions out there matched my design aesthetic, so I decided to create my own! Want to do the same?
Fortunately, Google has some respectable documentation on how to create an extension. And remember, Chrome extensions are just HTML, CSS, and JavaScript. You can add libraries and frameworks, or you can just code the “old-fashioned” way. Sky’s the limit!
Setup
But first, some things you’ll need to know about before getting started:

Callbacks
Timeouts
Chrome Dev Tools

Developing with Chrome extension methods requires a lot of callbacks. If you’ve never experienced the joy of callback hell, creating a Chrome extension will introduce you to this concept. However, things can get confusing pretty quickly. I’d highly recommend brushing up on that subject before getting started.
Hyperbole and a Half
Timeouts and Intervals are another thing you might want to brush up on. While creating this extension, I didn’t consider the fact that I’d be juggling three timers. And I probably would’ve saved time organizing those and reading up on the Chrome extension Alarms documentation beforehand. But more on that in a bit.
On the note of organization, abstraction is important! You might have any combination of the following:

The Chrome extension options page
The popup from the Chrome Menu
The windows or tabs you create
The background scripts

And that can get unwieldy. You might also edit the existing tabs or windows in the browser, which you’ll probably want as a separate script too. Note that this tutorial only covers creating your own customized window rather than editing existing windows or tabs.
Alright, now that you know all that up front, let’s get going!
Documentation
TL;DR READ THE DOCS.
A few things to get started:

Read Google’s primer on browser extensions
Have a look at their Getting started tutorial
Check out their overview on Chrome Extensions

This overview discusses the Chrome extension files, architecture, APIs, and communication between pages. Funnily enough, I only discovered the Overview page after creating my extension.
The manifest.json file gives the browser information about the extension, including general information, where to find your extension files and icons, and API permissions required. Here’s what my manifest.json looked like, for example:
https://github.com/jennz0r/eye-rest/blob/master/manifest.json
Because I’m a visual learner, I found the images that describe the extension’s architecture most helpful.

To clarify this diagram, the background.js file is the extension’s event handler. It’s constantly listening for browser events, which you’ll feed to it using the Chrome Extension API. Google says that an effective background script is only loaded when it is needed and unloaded when it goes idle.
The Popup is the little window that appears when you click on an extension’s icon in the Chrome Menu. It consists of markup and scripts, and you can tell the browser where to find it in the manifest.json under page_action: { ""default_popup"": FILE_NAME_HERE }.
The Options page is exactly as it says. This displays customizable options only visible to the user when they either right-click on the Chrome menu and choose “Options” under an extension. This also consists of markup and scripts, and you can tell the browser where to find it in the manifest.json under options_page: FILE_NAME_HERE.
Content scripts are any scripts that will interact with any web windows or tabs that the user has open. These scripts will also interact with any tabs or windows opened by your extension.
Debugging
A quick note: don’t forget the debugging tutorial!
Just like any other Chrome window, every piece of an extension has an inspector and dev tools. If (read: when) you run into errors (as I did), you’re likely to have several inspector windows open – one for the background script, one for the popup, one for the options, and one for the window or tab the extension is interacting with.
For example, I kept seeing the error “This request exceeds the MAX_WRITE_OPERATIONS_PER_HOUR quota.” Well, it turns out there are limitations on how often you can sync stored information.
Another error I kept seeing was “Alarm delay is less than minimum of 1 minutes. In released .crx, alarm “ALARM_NAME_HERE” will fire in approximately 1 minutes”. Well, it turns out there are minimum interval times for alarms.
Chrome Extension creation definitely benefits from debugging skills. Especially with callbacks and listeners, good old fashioned console.log can really help!
Me adding a ton of `console.log`s while trying to debug my alarms.
Eye Rest Functionality
Ok, so what is the extension I created? Again, it’s a way to rest your eyes every twenty minutes for twenty seconds. So, the basic functionality should look like the following:

If the extension is running AND
If the user has not clicked Pause in the Popup HTML AND
If the counter in the Popup HTML is down to 00:00 THEN

Open a new window with Timer HTML AND
Start a 20 sec countdown in Timer HTML AND
Reset the Popup HTML counter to 20:00

If the Timer HTML is down to 0 sec THEN

Close that window. Rinse. Repeat.


Sounds simple enough, but wow, these timers became convoluted! Of all the Chrome extensions I decided to create, I decided to make one that’s heavily dependent on time, intervals, and having those in sync with each other. In other words, I made this unnecessarily complicated and didn’t realize until I started coding.
For visual reference of my confusion, check out the GitHub repository for Eye Rest. (And yes, it’s a pun.)
API
Now let’s discuss the APIs that I used to build this extension.
Alarms
What even are alarms? I didn’t know either.
Alarms are basically Chrome’s setTimeout and setInterval. They exist because, as Google says…

DOM-based timers, such as window.setTimeout() or window.setInterval(), are not honored in non-persistent background scripts if they trigger when the event page is dormant.

For more information, check out this background migration doc.
One interesting note about alarms in Chrome extensions is that they are persistent. Garbage collection with Chrome extension alarms seems unreliable at best. I didn’t have much luck using the clearAll method to remove alarms I created on previous extension loads or installs. A workaround (read: hack) is to specify a unique alarm name every time your extension is loaded and clearing any other alarms without that unique name.
Background Scripts
For Eye Rest, I have two background scripts. One is my actual initializer and event listener, and the other is a helpers file.
I wanted to share a couple of functions between my Background and Popup scripts. Specifically, the clearAndCreateAlarm function. I wanted my background script to clear any existing alarms, create a new alarm, and add remaining time until the next alarm to local storage immediately upon extension load. To make the function available to the Background script, I added helpers.js as the first item under background > scripts in my manifest.json.
I also wanted my Popup script to do the same things when the user has unpaused the extension’s functionality. To make the function available to the Popup script, I just include the helpers script in the Popup HTML file.
Other APIs
Windows
I use the Windows API to create the Timer window when the time of my alarm is up. The window creation is initiated by my Background script.
One day, while coding late into the evening, I found it very confusing that the window.create method included url as an option. I assumed it was meant to be an external web address. A friend pondered that there must be an option to specify the window’s HTML. Until then, it hadn’t dawned on me that the url could be relative. Duh. I was tired!
I pass the timer.html as the url option, as well as type, size, position, and other visual options.
Storage
Maybe you want to pass information back and forth between the Background script and your Popup script? You can do that using Chrome or local storage. One benefit of using local storage over Chrome’s storage is avoiding quotas and write operation maximums.
I wanted to pass the time at which the latest alarm was set, the time to the next alarm, and whether or not the timer is paused between the Background and Popup scripts. Because the countdown should change every second, it’s quite complicated and requires lots of writes. That’s why I went with the user’s local storage. You can see me getting and setting those variables in my Background, Helper, and Popup scripts. Just search for date, nextAlarmTime, and isPaused.
Declarative Content
The Declarative Content API allows you to show your extension’s page action based on several type of matches, without needing to take a host permission or inject a content script. So you’ll need this to get your extension to work in the browser!
You can see me set this in my Background script. Because I want my extension’s popup to appear on every page one is browsing, I leave the page matchers empty.
There are many more APIs for Chrome apps and extensions, so make sure to surf around and see what features are available!
The Extension
Here’s what my original Popup looked like before I added styles.
And here’s what it looks like with new styles. I guess I’m going for a Nickelodeon feel.
And here’s the Timer window and Popup together! 
Publishing
Publishing is a cinch. You just zip up your files, create a new or use an existing Google Developer account, upload the files, add some details, and pay a one time $5 fee. That’s all! Then your extension will be available on the Chrome extension store! Neato :D
My extension is now available for you to install.
Conclusion
I thought creating a time based Chrome Extension would be quick and easy. I was wrong. It was more complicated than I thought! But it’s definitely achievable with some time, persistence, and good ole Google searches.
Eventually, I’d like to add more interactive elements to Eye Rest. For example, hitting the YouTube API to grab a silly or cute video as a reward for looking away during the 20 sec countdown and not closing the timer window. This harkens back to one of my first web projects, Toothtimer, from 2012. Or maybe a way to change the background colors of the Timer and Popup!
Either way, with Eye Rest’s framework built out, I’m feeling fearless about future feature adds! Building this Chrome extension took some broken nails, achy shoulders, and tired eyes, but now Eye Rest can tell me to give my eyes a break every 20 minutes.",2018,Jennifer Wong,jenniferwong,2018-12-05T00:00:00+00:00,https://24ways.org/2018/my-first-chrome-extension/,code
262,Be the Villain,"Inclusive Design is the practice of making products and services accessible to, and usable by as many people as reasonably possible without the need for specialized accommodations. The practice was popularized by author and User Experience Design Director Kat Holmes. If getting you to discover her work is the only thing this article succeeds in doing then I’ll consider it a success.
As a framework for creating resilient solutions to problems, Inclusive Design is incredible. However, the aimless idealistic aspirations many of its newer practitioners default to can oftentimes run into trouble. Without outlining concrete, actionable outcomes that are then vetted by the people you intend to serve, there is the potential to do more harm than good. 
When designing, you take a user flow and make sure it can’t be broken. Ensuring that if something is removed, it can be restored. Or that something editable can also be updated at a later date—you know, that kind of thing. What we want to do is avoid surprises. Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration. Interactions within a user flow also have to be small enough to be self-contained, so as to avoid creating a none pizza with left beef scenario.
Lately, I’ve been thinking about how to expand on this practice. Watertight user flows make for a great immediate experience, but it’s all too easy to miss the forest for the trees when you’re a product designer focused on cranking out features. 
What I’m concerned about is while to trying to envision how a user flow could be broken, you also think about how it could be subverted. In addition to preventing the removal of a section of water slide, you also keep someone from mugging the user when they shoot out the end.
If you pay attention, you’ll start to notice this subversion with increasing frequency:

Domestic abusers using internet-controlled devices to spy on and control their partner.
Zealots tanking a business’ rating on Google because its owners spoke out against unchecked gun violence.
Forcing people to choose between TV or stalking because the messaging center portion of a cable provider’s entertainment package lacks muting or blocking features.
White supremacists tricking celebrities into endorsing anti-Semitic conspiracy theories.
Facebook repeatedly allowing housing, credit, and employment advertisers to discriminate against users by their race, ability, and religion.
White supremacists also using a video game chat service as a recruiting tool.
The unchecked harassment of minors on Instagram.
Swatting.

If I were to guess why we haven’t heard more about this problem, I’d say that optimistically, people have settled out of court. Pessimistically, it’s most likely because we ignore, dismiss, downplay, and suppress those who try to bring it to our attention. 
Subverted design isn’t the practice of employing Dark Patterns to achieve your business goals. If you are not familiar with the term, Dark Patterns are the use of cheap user interface tricks and psychological manipulation to get users to act against their own best interests. User Experience consultant Chris Nodder wrote Evil By Design, a fantastic book that unpacks how to detect and think about them, if you’re interested in this kind of thing
Subverted design also isn’t beholden design, or simple lack of attention. This phenomenon isn’t even necessarily premeditated. I think it arises from naïve (or willfully ignorant) design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic, used to control and inflict harm on the undeserving. Have system, will game.
This is worth discussing. As the field of design continues to industrialize empathy, it also continues to ignore the very established practice of threat modeling. Most times, framing user experience in terms of how to best funnel people into a service comes with an implicit agreement that the larger system that necessitates the service is worth supporting. 
To achieve success in the eyes of their superiors, designers may turn to emotional empathy exercises. By projecting themselves into the perceived surface-level experiences of others, they play-act at understanding how to nudge their targeted demographics into a conversion funnel. This roleplaying exercise has the effect of scoping concerns to the immediate, while simultaneously reinforcing the idea of engagement at all cost within the identified demographic.
The thing is, pure engagement leaves the door wide open for bad actors. Even within the scope of a limited population, the assumption that everyone entering into the funnel is acting with good intentions is a poor one. Security researchers, network administrators, and other professionals who practice threat modeling understand that the opposite is true. By preventing everyone save for well-intentioned users from operating a system within the parameters you set for them, you intentionally limit the scope of abuse that can be enacted.
Don’t get me wrong: being able to escort as many users as you can to the happy path is a foundational skill. But we should also be having uncomfortable conversations about why something unthinkable may in fact not be. 
They’re not going to be fun conversations. It’s not going to be easy convincing others that these aren’t paranoid delusions best tucked out of sight in the darkest, dustiest corner of the backlog. Realistically, talking about it may even harm your career.
But consider the alternative. The controlled environment of the hypothetical allows us to explore these issues without propagating harm. Better to be viewed as the office’s resident villain than to have to live with something like this:

If the past few years have taught us anything, it’s that the choices we make—or avoid making—have consequences. Design has been doing a lot of growing up as of late, including waking up to the idea that technology isn’t neutral. 
You’re going to have to start thinking the way a monster does—if you can imagine it, chances are someone else can as well. To get into this kind of mindset, inverting the Inclusive Design Principles is a good place to start:

Providing a comparable experience becomes forcing a single path.
Considering situation becomes ignoring circumstance.
Being consistent becomes acting capriciously.
Giving control becomes removing autonomy. 
Offering choice becomes limiting options. 
Prioritizing content becomes obfuscating purpose.
Adding value becomes filling with gibberish. 

Combined, these inverted principles start to paint a picture of something we’re all familiar with: a half-baked, unscrupulous service that will jump at the chance to take advantage of you. This environment is also a perfect breeding ground for spawning bad actors.
These kinds of services limit you in the ways you can interact with them. They kick you out or lock you in if you don’t meet their unnamed criteria. They force you to parse layout, prices, and policies that change without notification or justification. Their controls operate in ways that are unexpected and may shift throughout the experience. Their terms are dictated to you, gaslighting you to extract profit. Heaps of jargon and flashy, unnecessary features are showered on you to distract from larger structural and conceptual flaws.
So, how else can we go about preventing subverted design? Marli Mesibov, Content Strategist and Managing Editor of UX Booth, wrote a brilliant article about how to use Dark Patterns for good—perhaps the most important takeaway being admitting you have a problem in the first place. 
Another exercise is asking the question, “What is the evil version of this feature?” Ask it during the ideation phase. Ask it as part of acceptance criteria. Heck, ask it over lunch. I honestly don’t care when, so long as the question is actually raised. 
In keeping with the spirit of this article, we can also expand on this line of thinking. Author, scientist, feminist, and pacifist Ursula Franklin urges us to ask, “Whose benefits? Whose risks?” instead of “What benefits? What risks?” in her talk, When the Seven Deadly Sins Became the Seven Cardinal Virtues. Inspired by the talk, Ethan Marcotte discusses how this relates to the web platform in his powerful post, Seven into seven.
Few things in this world are intrinsically altruistic or good—it’s just the nature of the beast. However, that doesn’t mean we have to stand idly by when harm is created. If we can add terms like “anti-pattern” to our professional vocabulary, we can certainly also incorporate phrases like “abuser flow.” 
Design finally got a seat at the table. We should use this newfound privilege wisely. Listen to women. Listen to minorities, listen to immigrants, the unhoused, the less economically advantaged, and the less technologically-literate. Listen to the underrepresented and the underprivileged.
Subverted design is a huge problem, likely one that will never completely go away. However, the more of us who put the hard work into being the villain, the more we can lessen the scope of its impact.",2018,Eric Bailey,ericbailey,2018-12-06T00:00:00+00:00,https://24ways.org/2018/be-the-villain/,ux
247,Managing Flow and Rhythm with CSS Custom Properties,"An important part of designing user interfaces is creating consistent vertical rhythm between elements. Creating consistent, predictable space doesn’t just make your web pages and views look better, but it can also improve the scan-ability. 
Browsers ship with default CSS and these styles often create consistent rhythm for flow elements out of the box. The problem is though that we often reset these styles with a reset. Elements such as <div> and <section> also have no default margin or padding associated with them. 
I’ve tried all sorts of weird and wonderful techniques to find a balance between using inherited CSS while also levelling the playing field for component driven front-ends with very little success. This experimentation is how I landed on the flow utility, though and I’m going to show you how it works. Let’s dive in!
The Flow utility
With the ever-growing number of folks working with component libraries and design systems, we could benefit from a utility that creates space for us, only when it’s appropriate to do so. The problem with my previous attempts at fixing this is that the spacing values were very rigid. 
That’s fine for 90% of contexts, but sometimes, it’s handy to be able to tweak the values based on the exact context of your component. This is where CSS Custom Properties come in handy.
The code
.flow {
  --flow-space: 1em;
}  

.flow > * + * { 
  margin-top: var(--flow-space);
}
What this code does is enable you to add a class of flow to an element which will then add margin-top to sibling elements within that element. We use the lobotomised owl selector to select these siblings. This approach enables an almost anonymous and automatic system which is ideal for component library based front-ends where components probably don’t have any idea what surrounds them. 
The other important part of this utility is the usage of the --flow-space custom property. We define it in the .flow component and each element within it will be spaced by --flow-space, by default. The beauty about setting this as a custom property is that custom properties also participate in the cascade, so we can utilise specificity to change it if we need it. Pretty cool, right? Let’s look at some examples.
A basic example
See the Pen CSS Flow Utility: Basic implementation by Andy Bell (@hankchizljaw) on CodePen.
https://codepen.io/hankchizljaw/pen/LXqerj
What we’ve got in this example is some basic HTML content that has a class of flow on the parent article element. Because there’s a very heavy-handed reset added as a dependency, all of the content would have been squished together without the flow utility. 
Because our --flow-space custom property is set to 1em, the space between elements is 1X the font size of the element in question. This means that a <h2> in this context has a calculated margin-top value of 28.8px, because it has an assigned font size of 1.8rem. If we were to globally change the --flow-space value to 1.1em for example, we’d affect everything because margin values would be calculated as 1.1X the font size. 
This example looks great because using font size as the basis of rhythm works really well. What if we wanted to to tweak certain elements within this article, though? 
See the Pen CSS Flow Utility: Tweaked Basic implementation by Andy Bell (@hankchizljaw) on CodePen.
https://codepen.io/hankchizljaw/pen/qQgxaY
I like lots of whitespace with my article layouts, so the 1em space isn’t going to cut it for all elements. I like to provide plenty of space between headed sections, so I increase the --flow-space in these instances:
h2 {
  --flow-space: 3rem;
}
Notice also how I also switch over to using rem units? I want to make sure that these overrides are always based on the root font size. This is a personal preference of mine and you can use whatever units you want. Just be aware that it’s better for accessibility to use flexible units like em, rem and %, so that a user’s font size preferences are honoured. 
A more advanced example
Although the flow utility is super useful for a plethora of contexts, it really shines when working with a few unrelated components. Instead of having to write specific layout CSS just for your particular context, you can use flow and --flow-space to create predictable and contextual space.
See the Pen CSS Flow Utility: Unrelated components by Andy Bell (@hankchizljaw) on CodePen.
https://codepen.io/hankchizljaw/pen/ZmPGyL
In this example, we’ve got ourselves a little prototype layout that features a media element, followed by a grid of features. By using flow, it was really quick and easy to generate space between those two main elements. It was also easy to create space within the components. For example, I added it to the .media__content element, so that the article’s content would space itself:
<article class=""media__content flow"">
  ...
</article>
Something to remember though: the custom properties cascade in the same way that other CSS values do, so you’ve got to keep that in mind. We’ve got a great example of that in this example where because we’ve got the flow utility on our .features component, which has a --flow-space override: the child elements of .features will inherit that value, so we’ve had to set another value on the .features__list element.
“But what about old browsers?”, I hear you cry
We’re using CSS Custom Properties that at the time of writing, have about 88% support. One thing we can do to remedy the other 12% of browsers is to set a default, traditional margin-top value of 1em, so it calculates itself based on the element’s font-size:
.flow {
  --flow-space: 1em;
}

.flow > * + * { 
  margin-top: 1em;
  margin-top: var(--flow-space);
}
Thanks to the cascading and declarative nature of CSS, we can set that default margin-top value and then immediately set it to use the custom property instead. Browsers that understand Custom Properties will automatically apply them—those that don’t will ignore them. Yay for the cascade and progressive enhancement! 
Wrapping up
This tiny little utility can bring great power for when you want to consistently space elements, vertically. It also—thanks to the power of the modern web—allows us to create contextual overrides without creating modifier classes or shame CSS. 
If you’ve got other methods of doing this sort of work, please let me know on Twitter. I’d love to see what you’re working on!",2018,Andy Bell,andybell,2018-12-07T00:00:00+00:00,https://24ways.org/2018/managing-flow-and-rhythm-with-css-custom-properties/,code
254,What I Learned in Six Years at GDS,"When I joined the Government Digital Service in April 2012, GOV.UK was just going into public beta. GDS was a completely new organisation, part of the Cabinet Office, with a mission to stop wasting government money on over-complicated and underperforming big IT projects and instead deliver simple, useful services for the public.
Lots of people who were experts in their fields were drawn in by this inspiring mission, and I learned loads from working with some true leaders. Here are three of the main things I learned.
1. What is the user need?

The main discipline I learned from my time at GDS was to always ask ‘what is the user need?’ It’s very easy to build something that seems like a good idea, but until you’ve identified what problem you are solving for the user, you can’t be sure that you are building something that is going to help solve an actual problem.
A really good example of this is GOV.UK Notify. This service was originally conceived of as a status tracker; a “where’s my stuff” for government services. For example, if you apply for a passport online, it can take up to six weeks to arrive. After a few weeks, you might feel anxious and phone the Home Office to ask what’s happening. The idea of the status tracker was to allow you to get this information online, saving your time and saving government money on call centres.
The project started, as all GDS projects do, with a discovery. The main purpose of a discovery is to identify the users’ needs. At the end of this discovery, the team realised that a status tracker wasn’t the way to address the problem. As they wrote in this blog post: 

Status tracking tools are often just ‘channel shift’ for anxiety. They solve the symptom and not the problem. They do make it more convenient for people to reduce their anxiety, but they still require them to get anxious enough to request an update in the first place.

What would actually address the user need would be to give you the information before you get anxious about where your passport is. For example, when your application is received, email you to let you know when to expect it, and perhaps text you at various points in the process to let you know how it’s going. So instead of a status tracker, the team built GOV.UK Notify, to make it easy for government services to incorporate text, email and even letter notifications into their processes.
Making sure you know your user
At GDS user needs were taken very seriously. We had a user research lab on site and everyone was required to spend two hours observing user research every six weeks. Ideally you’d observe users working with things you’d built, but even if they weren’t, it was an incredibly valuable experience, and something you should seek out if you are able to.
Even if we think we understand our users very well, it is very enlightening to see how users actually use your stuff. Partly because in technology we tend to be power users and the average user doesn’t use technology the same way we do. But even if you are building things for other developers, someone who is unfamiliar with it will interact with it in a way that may be very different to what you have envisaged.
User needs is not just about building things
Asking the question “what is the user need?” really helps focus on why you are doing what you are doing. It keeps things on track, and helps the team think about what the actual desired end goal is (and should be). 
Thinking about user needs has helped me with lots of things, not just building services. For example, you are raising a pull request. What’s the user need? The reviewer needs to be able to easily understand what the change you are proposing is, why you are proposing that change and any areas you need particular help on with the review. 
Or you are writing an email to a colleague. What’s the user need? What are you hoping the reader will learn, understand or do as a result of your email?
2. Make things open: it makes things better
The second important thing I learned at GDS was ‘make things open: it makes things better’. This works on many levels: being open about your strategy, blogging about what you are doing and what you’ve learned (including mistakes), and – the part that I got most involved in – coding in the open.
Talking about your work helps clarify it
One thing we did really well at GDS was blogging – a lot – about what we were working on. Blogging about what you are working on is is really valuable for the writer because it forces you to think logically about what you are doing in order to tell a good story. If you are blogging about upcoming work, it makes you think clearly about why you’re doing it; and it also means that people can comment on the blog post. Often people had really useful suggestions or clarifying questions.
It’s also really valuable to blog about what you’ve learned, especially if you’ve made a mistake. It makes sure you’ve learned the lesson and helps others avoid making the same mistakes. As well as blogging about lessons learned, GOV.UK also publishes incident reports when there is an outage or service degradation. Being open about things like this really engenders an atmosphere of trust and safe learning; which helps make things better.
Coding in the open has a lot of benefits
In my last year at GDS I was the Open Source Lead, and one of the things I focused on was the requirement that all new government source code should be open. From the start, GDS coded in the open (the GitHub organisation still has the non-intuitive name alphagov, because it was created by the team doing the original Alpha of GOV.UK, before GDS was even formed).
When I first joined GDS I was a little nervous about the fact that anyone could see my code. I worried about people seeing my mistakes, or receiving critical code reviews. (Setting people’s mind at rest about these things is why it’s crucial to have good standards around communication and positive behaviour - even a critical code review should be considerately given). 
But I quickly realised there were huge advantages to coding in the open. In the same way as blogging your decisions makes you think carefully about whether they are good ones and what evidence you have, the fact that anyone in the world could see your code (even if, in practice, they probably won’t be looking) makes everyone raise their game slightly. The very fact that you know it’s open, makes you make it a bit better.
It helps with lots of other things as well, for example it makes it easier to collaborate with people and share your work. And now that I’ve left GDS, it’s so useful to be able to look back at code I worked on to remember how things worked.
Share what you learn
It’s sometimes hard to know where to start with being open about things, but it gets easier and becomes more natural as you practice. It helps you clarify your thoughts and follow through on what you’ve decided to do. Working at GDS when this was a very important principle really helped me learn how to do this well.
3. Do the hard work to make it simple (tech edition)
‘Start with user needs’ and ‘Make things open: it makes things better’ are two of the excellent government design principles. They are all good, but the third thing that I want to talk about is number 4: ‘Do the hard work to make it simple’, and specifically, how this manifests itself in the way we build technology.
At GDS, we worked very hard to do the hard work to make the code, systems and technology we built simple for those who came after us. For example, writing good commit messages is taken very seriously. There is commit message guidance, and it was not unusual for a pull request review to ask for a commit message to be rewritten to make a commit message clearer.
We worked very hard on making pull requests good, keeping the reviewer in mind and making it clear to the user how best to review it.
Reviewing others’ pull requests is the highest priority so that no-one is blocked, and teams have screens showing the status of open pull requests (using fourth wall) and we even had a ‘pull request seal’, a bot that publishes pull requests to Slack and gets angry if they are uncommented on for more than two days.
Making it easier for developers to support the site
Another example of doing the hard work to make it simple was the opsmanual. I spent two years on the web operations team on GOV.UK, and one of the things I loved about that team was the huge efforts everyone went to to be open and inclusive to developers.
The team had some people who were really expert in web ops, but they were all incredibly helpful when bringing me on board as a developer with no previous experience of web ops, and also patiently explaining things whenever other devs in similar positions came with questions. 
The main artefact of this was the opsmanual, which contained write-ups of how to do lots of things. One of the best things was that every alert that might lead to someone being woken up in the middle of the night had a link to documentation on the opsmanual which detailed what the alert meant and some suggested actions that could be taken to address it.
This was important because most of the devs on GOV.UK were on the on-call rota, so if they were woken at 3am by an alert they’d never seen before, the opsmanual information might give them everything they needed to solve it, without the years of web ops training and the deep familiarity with the GOV.UK infrastructure that came with working on it every day.
Developers are users too
Doing the hard work to make it simple means that users can do what they need to do, and this applies even when the users are your developer peers. At GDS I really learned how to focus on simplicity for the user, and how much better this makes things work.
These three principles help us make great things
I learned so much more in my six years at GDS. For example, the civil service has a very fair way of interviewing. I learned about the importance of good comms, working late, responsibly and the value of content design.
And the real heart of what I learned, the guiding principles that help us deliver great products, is encapsulated by the three things I’ve talked about here: think about the user need, make things open, and do the hard work to make it simple.",2018,Anna Shipman,annashipman,2018-12-08T00:00:00+00:00,https://24ways.org/2018/what-i-learned-in-six-years-at-gds/,business
261,Surviving—and Thriving—as a Remote Worker,"Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there’s an entire world of talent out there?
I’ve been working remotely, full-time, for five and a half years. I’ve reached the point where I can’t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I’ve grown attached to my current level of freedom and flexibility.
However, it took me a lot of trial and error to reach success as a remote worker — and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn’t for everyone, but most people, with enough effort, can make it work — or even thrive. Here’s what I’ve learned in over five years of working remotely.
Experiment with your environment
As a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space — whether that’s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch… but I’ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn’t completely destroy your eyesight.
Working remotely doesn’t always mean working from home. If you don’t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don’t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you’re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls.
Co-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They’re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) 
Just be polite — make sure your headphones don’t leak, and don’t work from a library if you have a day full of calls.
Remember, too, that you don’t have to stay in the same spot all day. It’s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don’t force yourself to sit at your desk for eight hours if that doesn’t work for you.
Set boundaries
If you’re a workaholic, working remotely can be a challenge. It’s incredibly easy to just… work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there’s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it’s time to figure this out, eh?
Learning how to set boundaries is one of the most important lessons I’ve learned working remotely. (And honestly, it’s something I still struggle with). 
For a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it’s noon, I’m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot.
I recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time.
I too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can’t get sucked into work before I’m even dressed. I’ve gotten pretty good at forbidding myself from working until I’m ready, but building any new habit requires intentionality. 
Something else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn’t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I’ve heard other coworkers have figured out ways to work through these technical issues, so I’m hoping to give it another try soon.
You might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It’s true! If you’re a more disciplined person, you might not need any of these coping mechanisms. If you’re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out.
Create intentional transition time
I know it’s a stereotype that people who work from home stay in their pajamas all day, but… sometimes, it’s very easy to do. I’ve found that in order to reach peak focus, I need to create intentional transition time. 
The most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it’s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. 
I’ve found it helpful to take similar steps at the end of my day. If I’ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. 
This is another reason working from outside your home is advantageous. Commutes, even if it’s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen — not next to your computer. 
Embrace async
If you’re used to working in an office, you’ve probably gotten pretty used to being able to pop over to a colleague’s desk if you need to ask a question. They’re pretty much forced to engage with you at that point. When you’re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary’s in Australia and it’s 3am there right now. 
For many remote workers, that’s part of the package. When you’re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers.
Asynchronous communication is great. Not everyone can be present for every meeting or office conversation — and the same goes for working remotely. However, when you’re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (“p2s”) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase — “p2 or it didn’t happen.”
Working remotely has made me a better communicator largely because I’ve gotten into the habit of making written updates. I’ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it!
(That said, if you’re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.)
Seek out social opportunities
Even introverts can feel lonely or isolated. When you work remotely, there isn’t a built-in community you’re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide.
I have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.)
Every now and then, I’ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh.
If you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. 
If you don’t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you’ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can’t fall back on your work to provide community, you need to build your own.

These are tips that I’ve found help me, but not everyone works the same way. Remember that it’s okay to experiment — just because you’ve worked one way, doesn’t mean that’s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment!
Hope to see you all online soon 🙌",2018,Mel Choyce,melchoyce,2018-12-09T00:00:00+00:00,https://24ways.org/2018/thriving-as-a-remote-worker/,process
250,Build up Your Leadership Toolbox,"Leadership. It can mean different things to different people and vary widely between companies. Leadership is more than just a job title. You won’t wake up one day and magically be imbued with all you need to do a good job at leading. If we don’t have a shared understanding of what a Good Leader looks like, how can we work on ourselves towards becoming one? How do you know if you even could be a leader? Can you be a leader without the title?
What even is it?
I got very frustrated way back in my days as a senior developer when I was given “advice” about my leadership style; at the time I didn’t have the words to describe the styles and ways in which I was leading to be able to push back. I heard these phrases a lot:

you need to step up
you need to take charge
you need to grab the bull by its horns
you need to have thicker skin
you need to just be more confident in your leading
you need to just make it happen

I appreciate some people’s intent was to help me, but honestly it did my head in. WAT?! What did any of this even mean. How exactly do you “step up” and how are you evaluating what step I’m on? I am confident, what does being even more confident help achieve with leading? Does that not lead you down the path of becoming an arrogant door knob? >___<
While there is no One True Way to Lead, there is an overwhelming pattern of people in positions of leadership within tech industry being held by men. It felt a lot like what people were fundamentally telling me to do was to be more like an extroverted man. I was being asked to demonstrate more masculine associated qualities (#notallmen). I’ll leave the gendered nature of leadership qualities as an exercise in googling for the reader.
I’ve never had a good manager and at the time had no one else to ask for help, so I turned to my trusted best friends. Books.
I <3 books
I refused to buy into that style of leadership as being the only accepted way to be. There had to be room for different kinds of people to be leaders and have different leadership styles.
There are three books that changed me forever in how I approach and think about leadership.

Primal leadership, by Daniel Goleman, Richard Boyatzis and Annie McKee
Quiet, by Susan Cain
Daring Greatly - How the Courage to be Vulnerable transforms the way we live, love, parent and Lead, by Brené Brown

I recommend you read them. Ignore the slightly cheesy titles and trust me, just read them.
Primal leadership helped to give me the vocabulary and understanding I needed about the different styles of leadership there are, how and when to apply them.
Quiet really helped me realise how much I was being undervalued and misunderstood in an extroverted world. If I’d had managers or support from someone who valued introverts’ strengths, things would’ve been very different. I would’ve had someone telling others to step down and shut up for a change rather than pushing on me to step up and talk louder over everyone else. It’s OK to be different and needing different things like time to recharge or time to think before speaking. It also improved my ability to work alongside my more extroverted colleagues by giving me an understanding of their world so I could communicate my needs in a language they would get.
Brené Brown’s book I am forever in debt to. Her work gave me the courage to stand up and be my own kind of leader. Even when no-one around me looked or sounded like me, I found my own voice.
It takes great courage to be vulnerable and open about what you can and can’t do. Open about your mistakes. Vocalise what you don’t know and asking for help. In some lights, these are seen as weaknesses and many have tried to use them against me, to pull me down and exclude me for talking about them. Dear reader, it did not work, they failed. The truth is, they are my greatest strengths. The privileges I have, I use for good as best and often as I can.
Just like gender, leadership is not binary
If you google for what a leader is, you’ll get many different answers. I personally think Brené’s version is the best as it is one that can apply to a wider range of people, irrespective of job title or function.

I define a leader as anyone who takes responsibility for finding potential in people and processes, and who has the courage to develop that potential.
Brené Brown

Being a leader isn’t about being the loudest in a room, having veto power, talking over people or ignoring everyone else’s ideas. It’s not about “telling people what to do”. It’s not about an elevated status that you’re better than others. Nor is it about creating a hand wavey far away vision and forgetting to help support people in how to get there.
Being a Good Leader is about having a toolbox of leadership styles and skills to choose from depending on the situation. Knowing how and when to apply them is part of the challenge and difficulty in becoming good at it. It is something you will have to continuously work on, forever. There is no Done.
Leaders are Made, they are not Born.
Be flexible in your leadership style

Typically, the best, most effective leaders act according to one or more of six distinct approaches to leadership and skillfully switch between the various styles depending on the situation.

From the book, Primal Leadership, it gives a summary of 6 leadership styles which are:

Visionary
Coaching
Affiliative
Democratic
Pacesetting
Commanding

Visionary, moves people toward a shared dream or future. When change requires a new vision or a clear direction is needed, using a visionary style of leadership helps communicate that picture. By learning how to effectively communicate a story you can help people to move in that direction and give them clarity on why they’re doing what they’re doing.
Coaching, is about connecting what a person wants and helping to align that with organisation’s goals. It’s a balance of helping someone improve their performance to fulfil their role and their potential beyond.
Affiliative, creates harmony by connecting people to each other and requires effective communication to aid facilitation of those connections. This style can be very impactful in healing rifts in a team or to help strengthen connections within and across teams. During stressful times having a positive and supportive connection to those around us really helps see us through those times.
Democratic, values people’s input and gets commitment through participation. Taking this approach can help build buy-in or consensus and is a great way to get valuable input from people. The tricky part about this style, I find, is that when I gather and listen to everyone’s input, that doesn’t mean the end result is that I have to please everyone.
The next two, sadly, are the ones wielded far too often and have the greatest negative impact. It’s where the “telling people what to do” comes from. When used sparingly and in the right situations, they can be a force for good. However, they must not be your default style.
Pacesetting, when used well, it is about meeting challenging and exciting goals. When you need to get high-quality results from a motivated and well performing team, this can be great to help achieve real focus and drive. Sadly it is so overused and poorly executed it becomes the “just make it happen” and driver of unrealistic workload which contributes to burnout.
Commanding, when used appropriately soothes fears by giving clear direction in an emergency or crisis. When shit is on fire, you want to know that your leadership ability can help kick-start a turnaround and bring clarity. Then switch to another style. This approach is also required when dealing with problematic employees or unacceptable behaviour.
Commanding style seems to be what a lot of people think being a leader is, taking control and commanding a situation. It should be used sparingly and only when absolutely necessary.
Be responsible for the power you wield
If reading through those you find yourself feeling a bit guilty that maybe you overuse some of the styles, or overwhelmed that you haven’t got all of these down and ready to use in your toolbox…
Take a breath. Take responsibility. Take action.
No one is perfect, and it’s OK. You can start right now working on those. You can have a conversation with your team and try being open about how you’re going to try some different styles. You can be vulnerable and own up to mistakes you might’ve made followed with an apology. You can order those books and read them. Those books will give you more examples on those leadership styles and help you to find your own voice.
The impact you can have on the lives of those around you when you’re a leader, is huge. You can help be that positive impact, help discover and develop potential in someone.

Time spent understanding people is never wasted.
Cate Huston.

I believe in you. <3 Mazz.",2018,Mazz Mosley,mazzmosley,2018-12-10T00:00:00+00:00,https://24ways.org/2018/build-up-your-leadership-toolbox/,business
252,Turn Jekyll up to Eleventy,"Sometimes it pays not to over complicate things. While many of the sites we use on a daily basis require relational databases to manage their content and dynamic pages to respond to user input, for smaller, simpler sites, serving pre-rendered static HTML is usually a much cheaper — and more secure — option. 
The JAMstack (JavaScript, reusable APIs, and prebuilt Markup) is a popular marketing term for this way of building websites, but in some ways it’s a return to how things were in the early days of the web, before developers started tinkering with CGI scripts or Personal HomePage. Indeed, my website has always served pre-rendered HTML; first with the aid of Movable Type and more recently using Jekyll, which Anna wrote about in 2013.
By combining three approachable languages — Markdown for content, YAML for data and Liquid for templating — the ergonomics of Jekyll found broad appeal, influencing the design of the many static site generators that followed. But Jekyll is not without its faults. Aside from notoriously slow build times, it’s also built using Ruby. While this is an elegant programming language, it is yet another ecosystem to understand and manage, and often alongside one we already use: JavaScript. For all my time using Jekyll, I would think to myself “this, but in Node”. Thankfully, one of Santa’s elves (Zach Leatherman) granted my Atwoodian wish and placed such a static site generator under my tree.
Introducing Eleventy
Eleventy is a more flexible alternative Jekyll. Besides being written in Node, it’s less strict about how to organise files and, in addition to Liquid, supports other templating languages like EJS, Pug, Handlebars and Nunjucks. Best of all, its build times are significantly faster (with future optimisations promising further gains).
As content is saved using the familiar combination of YAML front matter and Markdown, transitioning from Jekyll to Eleventy may seem like a reasonable idea. Yet as I’ve discovered, there are a few gotchas. If you’ve been considering making the switch, here are a few tips and tricks to help you on your way1.
Note: Throughout this article, I’ll be converting Matt Cone’s Markdown Guide site as an example. If you want to follow along, start by cloning the git repository, and then change into the project directory:
git clone https://github.com/mattcone/markdown-guide.git
cd markdown-guide
Before you start
If you’ve used tools like Grunt, Gulp or Webpack, you’ll be familiar with Node.js but, if you’ve been exclusively using Jekyll to compile your assets as well as generate your HTML, now’s the time to install Node.js and set up your project to work with its package manager, NPM:

Install Node.js:

Mac: If you haven’t already, I recommend installing Homebrew, a package manager for the Mac. Then in the Terminal type brew install node.
Windows: Download the Windows installer from the Node.js website and follow the instructions.

Initiate NPM: Ensure you are in the directory of your project and then type npm init. This command will ask you a few questions before creating a file called package.json. Like RubyGems’s Gemfile, this file contains a list of your project’s third-party dependencies.

If you’re managing your site with Git, make sure to add node_modules to your .gitignore file too. Unlike RubyGems, NPM stores its dependencies alongside your project files. This folder can get quite large, and as it contains binaries compiled to work with the host computer, it shouldn’t be version controlled. Eleventy will also honour the contents of this file, meaning anything you want Git to ignore, Eleventy will ignore too.
Installing Eleventy
With Node.js installed and your project setup to work with NPM, we can now install Eleventy as a dependency:
npm install --save-dev @11ty/eleventy
If you open package.json you should see the following:
…
""devDependencies"": {
  ""@11ty/eleventy"": ""^0.6.0""
}
…
We can now run Eleventy from the command line using NPM’s npx command. For example, to covert the README.md file to HTML, we can run the following:
npx eleventy --input=README.md --formats=md
This command will generate a rendered HTML file at _site/README/index.html. Like Jekyll, Eleventy shares the same default name for its output directory (_site), a pattern we will see repeatedly during the transition.
Configuration
Whereas Jekyll uses the declarative YAML syntax for its configuration file, Eleventy uses JavaScript. This allows its options to be scripted, enabling some powerful possibilities as we’ll see later on.
We’ll start by creating our configuration file (.eleventy.js), copying the relevant settings in _config.yml over to their equivalent options:
module.exports = function(eleventyConfig) {
  return {
    dir: {
      input: ""./"",      // Equivalent to Jekyll's source property
      output: ""./_site"" // Equivalent to Jekyll's destination property
    }
  };
};
A few other things to bear in mind:


Whereas Jekyll allows you to list folders and files to ignore under its exclude property, Eleventy looks for these values inside a file called .eleventyignore (in addition to .gitignore).

By default, Eleventy uses markdown-it to parse Markdown. If your content uses advanced syntax features (such as abbreviations, definition lists and footnotes), you’ll need to pass Eleventy an instance of this (or another) Markdown library configured with the relevant options and plugins.

Layouts
One area Eleventy currently lacks flexibility is the location of layouts, which must reside within the _includes directory (see this issue on GitHub).
Wanting to keep our layouts together, we’ll move them from _layouts to _includes/layouts, and then update references to incorporate the layouts sub-folder. We could update the layout: frontmatter property in each of our content files, but another option is to create aliases in Eleventy’s config:
module.exports = function(eleventyConfig) {
  // Aliases are in relation to the _includes folder
  eleventyConfig.addLayoutAlias('about', 'layouts/about.html');
  eleventyConfig.addLayoutAlias('book', 'layouts/book.html');
  eleventyConfig.addLayoutAlias('default', 'layouts/default.html');

  return {
    dir: {
      input: ""./"",
      output: ""./_site""
    }
  };
}
Determining which template language to use
Eleventy will transform Markdown (.md) files using Liquid by default, but we’ll need to tell Eleventy how to process other files that are using Liquid templates. There are a few ways to achieve this, but the easiest is to use file extensions. In our case, we have some files in our api folder that we want to process with Liquid and output as JSON. By appending the .liquid file extension (i.e. basic-syntax.json becomes basic-syntax.json.liquid), Eleventy will know what to do.
Variables
On the surface, Jekyll and Eleventy appear broadly similar, but as each models its content and data a little differently, some template variables will need updating.
Site variables
Alongside build settings, Jekyll let’s you store common values in its configuration file which can be accessed in our templates via the site.* namespace. For example, in our Markdown Guide, we have the following values:
title: ""Markdown Guide""
url: https://www.markdownguide.org
baseurl: """"
repo: http://github.com/mattcone/markdown-guide
comments: false
author:
  name: ""Matt Cone""
og_locale: ""en_US""
Eleventy’s configuration uses JavaScript which is not suited to storing values like this. However, like Jekyll, we can use data files to store common values. If we add our site-wide values to a JSON file inside a folder called _data and name this file site.json, we can keep the site.* namespace and leave our variables unchanged.
{
  ""title"": ""Markdown Guide"",
  ""url"": ""https://www.markdownguide.org"",
  ""baseurl"": """",
  ""repo"": ""http://github.com/mattcone/markdown-guide"",
  ""comments"": false,
  ""author"": {
    ""name"": ""Matt Cone""
  },
  ""og_locale"": ""en_US""
}
Page variables
The table below shows a mapping of common page variables. As a rule, frontmatter properties are accessed directly, whereas derived metadata values (things like URLs, dates etc.) get prefixed with the page.* namespace:



Jekyll
Eleventy




page.url
page.url


page.date
page.date


page.path
page.inputPath


page.id
page.outputPath


page.name
page.fileSlug


page.content
content


page.title
title


page.foobar
foobar



When iterating through pages, frontmatter values are available via the data object while content is available via templateContent:



Jekyll
Eleventy




item.url
item.url


item.date
item.date


item.path
item.inputPath


item.name
item.fileSlug


item.id
item.outputPath


item.content
item.templateContent


item.title
item.data.title


item.foobar
item.data.foobar



Ideally the discrepancy between page and item variables will change in a future version (see this GitHub issue), making it easier to understand the way Eleventy structures its data.
Pagination variables
Whereas Jekyll’s pagination feature is limited to paginating posts on one page, Eleventy allows you to paginate any collection of documents or data. Given this disparity, the changes to pagination are more significant, but this table shows a mapping of equivalent variables:



Jekyll
Eleventy




paginator.page
pagination.pageNumber


paginator.per_page
pagination.size


paginator.posts
pagination.items


paginator.previous_page_path
pagination.previousPageHref


paginator.next_page_path
pagination.nextPageHref



Filters
Although Jekyll uses Liquid, it provides a set of filters that are not part of the core Liquid library. There are quite a few — more than can be covered by this article — but you can replicate them by using Eleventy’s addFilter configuration option. Let’s convert two used by our Markdown Guide: jsonify and where.
The jsonify filter outputs an object or string as valid JSON. As JavaScript provides a native JSON method, we can use this in our replacement filter. addFilter takes two arguments; the first is the name of the filter and the second is the function to which we will pass the content we want to transform:
// {{ variable | jsonify }}
eleventyConfig.addFilter('jsonify', function (variable) {
  return JSON.stringify(variable);
});
Jekyll’s where filter is a little more complicated in that it takes two additional arguments: the key to look for, and the value it should match:
{{ site.members | where: ""graduation_year"",""2014"" }}
To account for this, instead of passing one value to the second argument of addFilter, we can instead pass three: the array we want to examine, the key we want to look for and the value it should match:
// {{ array | where: key,value }}
eleventyConfig.addFilter('where', function (array, key, value) {
  return array.filter(item => {
    const keys = key.split('.');
    const reducedKey = keys.reduce((object, key) => {
      return object[key];
    }, item);

    return (reducedKey === value ? item : false);
  });
});
There’s quite a bit going on within this filter, but I’ll try to explain. Essentially we’re examining each item in our array, reducing key (passed as a string using dot notation) so that it can be parsed correctly (as an object reference) before comparing its value to value. If it matches, item remains in the returned array, else it’s removed. Phew!
Includes
As with filters, Jekyll provides a set of tags that aren’t strictly part of Liquid either. This includes one of the most useful, the include tag. LiquidJS, the library Eleventy uses, does provide an  include tag, but one using the slightly different syntax defined by Shopify. If you’re not passing variables to your includes, everything should work without modification. Otherwise, note that whereas with Jekyll you would do this:
<!-- page.html -->
{% include include.html value=""key"" %}

<!-- include.html -->
{{ include.value }}
in Eleventy, you would do this:
<!-- page.html -->
{% include ""include.html"", value: ""key"" %}

<!-- include.html -->
{{ value }}
A downside of Shopify’s syntax is that variable assignments are no longer scoped to the include and can therefore leak; keep this in mind when converting your templates as you may need to make further adjustments.
Tweaking Liquid
You may have noticed in the above example that LiquidJS expects the names of included files to be quoted (else it treats them as variables). We could update our templates to add quotes around file names (the recommended approach), but we could also disable this behaviour by setting LiquidJS’s dynamicPartials option to false. Additionally, Eleventy doesn’t support the include_relative tag, meaning you can’t include files relative to the current document. However, LiquidJS does let us define multiple paths to look for included files via its root option. 
Thankfully, Eleventy allows us to pass options to LiquidJS:
eleventyConfig.setLiquidOptions({
  dynamicPartials: false,
  root: [
    '_includes',
    '.'
  ]
});
Collections
Jekyll’s collections feature lets authors create arbitrary collections of documents beyond pages and posts. Eleventy provides a similar feature, but in a far more powerful way.
Collections in Jekyll
In Jekyll, creating collections requires you to add the name of your collections to _config.yml and create corresponding folders in your project. Our Markdown Guide has two collections:
collections:
  - basic-syntax
  - extended-syntax
These correspond to the folders _basic-syntax and _extended-syntax whose content we can iterate over like so:
{% for syntax in site.extended-syntax %}
  {{ syntax.title }}
{% endfor %}
Collections in Eleventy
There are two ways you can set up collections in 11ty. The first, and most straightforward, is to use the tag property in content files:
---
title: Strikethrough
syntax-id: strikethrough
syntax-summary: ""~~The world is flat.~~""
tag: extended-syntax
---
We can then iterate over tagged content like this:
{% for syntax in collections.extended-syntax %}
  {{ syntax.data.title }}
{% endfor %}
Eleventy also allows us to configure collections programmatically. For example, instead of using tags, we can search for files using a glob pattern (a way of specifying a set of filenames to search for using wildcard characters):
eleventyConfig.addCollection('basic-syntax', collection => {
  return collection.getFilteredByGlob('_basic-syntax/*.md');
});

eleventyConfig.addCollection('extended-syntax', collection => {
  return collection.getFilteredByGlob('_extended-syntax/*.md');
});
We can extend this further. For example, say we wanted to sort a collection by the display_order property in our document’s frontmatter. We could take the results of collection.getFilteredByGlob and then use JavaScript’s sort method to sort the result:
eleventyConfig.addCollection('example', collection => {
  return collection.getFilteredByGlob('_examples/*.md').sort((a, b) => {
    return a.data.display_order - b.data.display_order;
  });
});
Hopefully, this gives you just a hint of what’s possible using this approach.
Using directory data to manage defaults
By default, Eleventy will maintain the structure of your content files when generating your site. In our case, that means /_basic-syntax/lists.md is generated as /_basic-syntax/lists/index.html. Like Jekyll, we can change where files are saved using the permalink property. For example, if we want the URL for this page to be /basic-syntax/lists.html we can add the following:
---
title: Lists
syntax-id: lists
api: ""no""
permalink: /basic-syntax/lists.html
---
Again, this is probably not something we want to manage on a file-by-file basis but again, Eleventy has features that can help: directory data and permalink variables.
For example, to achieve the above for all content stored in the _basic-syntax folder, we can create a JSON file that shares the name of that folder and sits inside it, i.e. _basic-syntax/_basic-syntax.json and set our default values. For permalinks, we can use Liquid templating to construct our desired path:
{
  ""layout"": ""syntax"",
  ""tag"": ""basic-syntax"",
  ""permalink"": ""basic-syntax/{{ title | slug }}.html""
}
However, Markdown Guide doesn’t publish syntax examples at individual permanent URLs, it merely uses content files to store data. So let’s change things around a little. No longer tied to Jekyll’s rules about where collection folders should be saved and how they should be labelled, we’ll move them into a folder called _content:
markdown-guide
└── _content
    ├── basic-syntax
    ├── extended-syntax
    ├── getting-started
    └── _content.json
We will also add a directory data file (_content.json) inside this folder. As directory data is applied recursively, setting permalink to false will mean all content in this folder and its children will no longer be published:
{
  ""permalink"": false
}
Static files
Eleventy only transforms files whose template language it’s familiar with. But often we may have static assets that don’t need converting, but do need copying to the destination directory. For this, we can use pass-through file copy. In our configuration file, we tell Eleventy what folders/files to copy with the addPassthroughCopy option. Then in the return statement, we enable this feature by setting passthroughFileCopy to true:
module.exports = function(eleventyConfig) {
  …

  // Copy the `assets` directory to the compiled site folder
  eleventyConfig.addPassthroughCopy('assets');

  return {
    dir: {
      input: ""./"",
      output: ""./_site""
    },
    passthroughFileCopy: true
  };
}
Final considerations
Assets
Unlike Jekyll, Eleventy provides no support for asset compilation or bundling scripts — we have plenty of choices in that department already. If you’ve been using Jekyll to compile Sass files into CSS, or CoffeeScript into Javascript, you will need to research alternative options, options which are beyond the scope of this article, sadly.
Publishing to GitHub Pages
One of the benefits of Jekyll is its deep integration with GitHub Pages. To publish an Eleventy generated site — or any site not built with Jekyll — to GitHub Pages can be quite involved, but typically involves copying the generated site to the gh-pages branch or including that branch as a submodule. Alternatively, you could use a continuous integration service like Travis or CircleCI and push the generated site to your web server. It’s enough to make your head spin! Perhaps for this reason, a number of specialised static site hosts have emerged such as Netlify and Google Firebase. But remember; you can publish a static site almost anywhere!

Going one louder
If you’ve been considering making the switch, I hope this brief overview has been helpful. But it also serves as a reminder why it can be prudent to avoid jumping aboard bandwagons. 
While it’s fun to try new software and emerging technologies, doing so can require a lot of work and compromise. For all of Eleventy’s appeal, it’s only a year old so has little in the way of an ecosystem of plugins or themes. It also only has one maintainer. Jekyll on the other hand is a mature project with a large community of maintainers and contributors supporting it.
I moved my site to Eleventy because the slowness and inflexibility of Jekyll was preventing me from doing the things I wanted to do. But I also had time to invest in the transition. After reading this guide, and considering the specific requirements of your project, you may decide to stick with Jekyll, especially if the output will essentially stay the same. And that’s perfectly fine! 
But these go to 11.




Information provided is correct as of Eleventy v0.6.0 and Jekyll v3.8.5 ↩",2018,Paul Lloyd,paulrobertlloyd,2018-12-11T00:00:00+00:00,https://24ways.org/2018/turn-jekyll-up-to-eleventy/,content
257,The (Switch)-Case for State Machines in User Interfaces,"You’re tasked with creating a login form. Email, password, submit button, done.
“This will be easy,” you think to yourself.
Login form by Selecto
You’ve made similar forms many times in the past; it’s essentially muscle memory at this point. You’re working closely with a designer, who gives you a beautiful, detailed mockup of a login form. Sure, you’ll have to translate the pixels to meaningful, responsive CSS values, but that’s the least of your problems.
As you’re writing up the HTML structure and CSS layout and styles for this form, you realize that you don’t know what the successful “logged in” page looks like. You remind the designer, who readily gives it to you. But then you start thinking more and more about how the login form is supposed to work.

What if login fails? Where do those errors show up?
Should we show errors differently if the user forgot to enter their email, or password, or both?
Or should the submit button be disabled?
Should we validate the email field?
When should we show validation errors – as they’re typing their email, or when they move to the password field, or when they click submit? (Note: many, many login forms are guilty of this.)
When should the errors disappear?
What do we show during the login process? Some loading spinner?
What if loading takes too long, or a server error occurs?

Many more questions come up, and you (and your designer) are understandably frustrated. The lack of upfront specification opens the door to scope creep, which readily finds itself at home in all the unexplored edge cases.
Modeling Behavior
Describing all the possible user flows and business logic of an application can become tricky. Ironically, user stories might not tell the whole story – they often leave out potential edge-cases or small yet important bits of information.
However, one important (and very old) mathematical model of computation can be used for describing the behavior and all possible states of a user interface: the finite state machine.
The general idea, as it applies to user interfaces, is that all of our applications can be described (at some level of abstraction) as being in one, and only one, of a finite number of states at any given time. For example, we can describe our login form above in these states:

start - not submitted yet
loading - submitted and logging in
success - successfully logged in
error - login failed

Additionally, we can describe an application as accepting a finite number of events – that is, all the possible events that can be “sent” to the application, either from the user or some other external entity:

SUBMIT - pressing the submit button
RESOLVE - the server responds, indicating that login is successful
REJECT - the server responds, indicating that login failed

Then, we can combine these states and events to describe the transitions between them. That is, when the application is in one state, an an event occurs, we can specify what the next state should be:

From the start state, when the SUBMIT event occurs, the app should be in the loading state.
From the loading state, when the RESOLVE event occurs, login succeeded and the app should be in the success state.
If login fails from the loading state (i.e., when the REJECT event occurs), the app should be in the error state.
From the error state, the user should be able to retry login: when the SUBMIT event occurs here, the app should go to the loading state.
Otherwise, if any other event occurs, don’t do anything and stay in the same state.

That’s a pretty thorough description, similar to a user story! It’s also a bit more symbolic than a user story (e.g., “when the SUBMIT event occurs” instead of “when the user presses the submit button”), and that’s for a reason. By representing states, events, and transitions symbolically, we can visualize what this state machine looks like:

Every state is represented by a box, and every event is connected to a transition arrow that connects two states. This makes it intuitive to follow the flow and understand what the next state should be given the current state and an event.
From Visuals to Code
Drawing a state machine doesn’t require any special software; in fact, using paper and pencil (in case anything changes!) does the job quite nicely. However, one common problem is handoff: it doesn’t matter how detailed a user story or how well-designed a visualization is, it eventually has to be coded in order for it to become part of a real application.
With the state machine model described above, the same visual description can be mapped directly to code. Traditionally, and as the title suggests, this is done using switch/case statements:
function loginMachine(state, event) {
    switch (state) {
        case 'start':
            if (event === 'SUBMIT') {
                return 'loading';
            }
            break;
        case 'loading':
            if (event === 'RESOLVE') {
                return 'success';
            } else if (event === 'REJECT') {
                return 'error';
            }
            break;
        case 'success':
            // Accept no further events
            break;
        case 'error':
            if (event === 'SUBMIT') {
                return 'loading';
            }
            break;
        default:
            // This should never occur
            return undefined;
    }
}

console.log(loginMachine('start', 'SUBMIT'));
// => 'loading'
This is fine (I suppose) but personally, I find it much easier to use objects:
const loginMachine = {
  initial: ""start"",
  states: {
    start: {
      on: { SUBMIT: 'loading' }
    },
    loading: {
      on: {
        REJECT: 'error',
        RESOLVE: 'success'
      }
    },
    error: {
      on: {
        SUBMIT: 'loading'
      }
    },
    success: {}
  }
};

function transition(state, event) {
  return machine
    .states[state] // Look up the state
    .on[event]     // Look up the next state based on the event
    || state;      // If not found, return the current state
}

console.log(transition('start', 'SUBMIT'));
As you might have noticed, the loginMachine is a plain JS object, and can be written in JSON. This is important because it allows the machine to be visualized by a 3rd-party tool, as demonstrated here:

A Common Language Between Designers and Developers
Although finite state machines are a fundamental part of computer science, they have an amazing potential to bridge the application specification gap between designers and developers, as well as project managers, stakeholders, and more. By designing a state machine visually and with code, designers and developers alike can:

identify all possible states, and potentially missing states
describe exactly what should happen when an event occurs on a given state, and prevent that event from having unintended side-effects in other states (ever click a submit button more than once?)
eliminate impossible states and identify states that are “unreachable” (have no entry transition) or “sunken” (have no exit transition)
add features with full confidence of knowing what other states it might affect
simplify redundant states or complex user flows
create test paths for almost every possible user flow, and easily identify edge cases
collaborate better by understanding the entire application model equally.

Not a New Idea
I’m not the first to suggest that state machines can help bridge the gap between design and development.

Vince MingPu Shao wrote an article about designing UI states and communicating with developers effectively with finite state machines
User flow diagrams, which visually describe the paths that a user can take through an app to achieve certain goals, are essentially state machines. Numerous tools, from Sketch plugins to standalone apps, exist for creating them.
In 1999, Ian Horrocks wrote a book titled “Constructing the User Interface with Statecharts”, which takes state machines to the next level and describes the inherent difficulties (and solutions) with creating complex UIs. The ideas in the book are still relevant today.
More than a decade earlier, David Harel published “Statecharts: A Visual Formalism for Complex Systems”, in which the statechart - an extended hierarchical state machine model - is born.

State machines and statecharts have been used for complex systems and user interfaces, both physical and digital, for decades, and are especially prevalent in other industries, such as game development and embedded electronic systems. Even NASA uses statecharts for the Curiosity Rover and more, citing many benefits:

Visualized modeling
Precise diagrams
Automatic code generation
Comprehensive test coverage
Accommodation of late-breaking requirements changes

Moving Forward
It’s time that we improve how we communicate between designers and developers, much less improve the way we develop UIs to deliver the best, bug-free, optimal user experience. There is so much more to state machines and statecharts than just being a different way of designing and coding. For more resources:

The World of Statecharts is a comprehensive guide by Erik Mogensen in using statecharts in your applications
The Statechart Community on Spectrum is always full of interesting ideas and questions related to state machines, statecharts, and software modeling
I gave a talk at React Rally over a year ago about how state machines (finite automata) can improve the way we develop applications. The latest one is from Reactive Conf, where I demonstrate how statecharts can be used to automatically generate test cases.
I have also been working on XState, which is a library for “state machines and statecharts for the modern web”. You can create and visualize statecharts in JavaScript, and use them in any framework (and soon enough, multiple different languages).

I’m excited about the future of developing web and mobile applications with statecharts, especially with regard to faster design/development cycles, auto-generated testing, better error prevention, comprehensive analytics, and even the use of model-based reinforcement learning and artificial intelligence to greatly improve the user experience.",2018,David Khourshid,davidkhourshid,2018-12-12T00:00:00+00:00,https://24ways.org/2018/state-machines-in-user-interfaces/,code
255,Inclusive Considerations When Restyling Form Controls,"I would like to begin by saying 2018 was the year that we, as developers, visual designers, browser implementers, and inclusive design and experience specialists rallied together and achieved a long-sought goal: We now have the ability to fully style form controls, across all modern browsers, while retaining their ease of declaration, native functionality and accessibility.
I would like to begin by saying all these things. However, they’re not true. I think we spent the year debating about what file extension CSS should be written in, or something. Or was that last year? Maybe I’m thinking of next year.
Returning to reality, styling form controls is more tricky and time consuming these days rather than flat out “hard”. In fact, depending on the length of the styling-leash a particular browser provides, there are controls you can style quite a bit. As for browsers with shorter leashes, there are other options to force their controls closer to the visual design you’re tasked to match.
However, when striving for custom styled controls, one must be careful not to forget about the inherent functionality and accessibility that many provide. People expect and deserve the products and services they use and pay for to work for them. If these services are visually pleasing, but only function for those who fit the handful of personas they’ve been designed for, then we’ve potentially deprived many people the experiences they deserve.
Quick level setting
Getting down to brass tacks, when creating custom styled form controls that should retain their expected semantics and functionality, we have to consider the following:

Many form elements can be styled directly through standard and browser specific selectors, as well as through some clever styling of markup patterns. We should leverage these native options before reinventing any wheels.
It is important to preserve the underlying semantics of interactive controls. We must not unintentionally exclude people who use assistive technologies (ATs) that rely on these semantics. 
Make sure you test what you create. There is a lot of underlying complexity to form controls which may not be immediately apparent if they’re judged solely by their visual presentation in a single browser, or with limited AT testing.

Visually resetting and restyling form controls
Over the course of 2018, I worked on a project where I tested and reported on the accessibility impact of styling various form controls. In conducting my research, I reviewed many of the form controls available in HTML, testing to see how malleable they were to direct styling from standardized CSS selectors. 
As I expected, controls such as the various text fields could be restyled rather easily. However, other controls like radio buttons and checkboxes, or sub-elements of special text fields like date, search, and number spinners were resistant to standard-based styling. These particular controls and their sub-elements required specific pseudo-elements to reset and allow for restyling of some of their default presentation.
See the Pen form control styling comparisons by Scott (@scottohara) on CodePen.
https://codepen.io/scottohara/pen/gZOrZm/
Over the years, the ability to directly style form controls has been something many people have clamored for. However, one should realize the benefits of being able to restyle some of these controls may involve more effort than originally anticipated. 
If you want to restyle a control from the ground up, then you must also recreate any :active, :focus, and :hover states for the control—all those things that were previously taken care of by browsers. Not only that, but anything you restyle should also work with Windows High Contrast mode, styling for dark mode, and other OS-level settings that browser respect without you even realizing.   

            You ever try playing with the accessibility settings of your display on macOS, or similar Windows setting?
    
It is also worth mentioning that any browser prefixed pseudo-elements are not standardized CSS selectors. As MDN mentions at the top of their pages documenting these pseudo-elements:

Non-standard
This feature is non-standard and is not on a standards track. Do not use it on production sites facing the Web: it will not work for every user. There may also be large incompatibilities between implementations and the behavior may change in the future.

While this may be a deterrent for some, it’s my opinion the risks are often only skin-deep. By which I mean if a non-standard selector does change, the control may look a bit quirky, but likely won’t cease to function. A bug report which requires a CSS selector change can be an easy JIRA ticket to close, after all.
Can’t make it? Fake it.
Internet Explorer 11 (IE11) is still neck-and-neck with other browsers in vying for the number 2 spot in desktop browser share. Due to IE not recognizing vendor-prefixed appearance properties, some essential controls like checkboxes won’t render as intended. 
Additionally, some controls like select boxes, file uploads, and sub-elements of date fields (calendar popups) cannot be modified by just relying on styling their HTML selectors alone. This means that unless your company designs and develops with a progressive enhancement, or graceful degradation mindset, you’ll need to take a different approach in styling.
Getting clever with markup and CSS
The following CodePen demonstrates how we can create a custom checkbox markup pattern. By mindfully utilizing CSS sibling selectors and positioning of the native control, we can create custom visual styling while also retaining the functionality and accessibility expectations of a native checkbox.
See the Pen Accessible Styled Native Checkbox by Scott (@scottohara) on CodePen.
https://codepen.io/scottohara/pen/RqEayN/
Customizing checkboxes by visually hiding the input and styling well-placed markup with sibling selectors may seem old hat to some. However, many variations of these patterns do not take into account how their method of visually hiding the checkboxes can create discovery issues for certain screen reader navigation methods. For instance, if someone is using a mobile device and exploring by touch, how will they be able to drag their finger over an input that has been reduced to a single pixel, or positioned off screen?
As we move away from the simplicity of declaring a single HTML element and using clever CSS and markup patterns to create restyled form controls, we increase the need for additional testing to ensure no expected behaviors are lost. In other words, what should work in theory may not work in practice when you introduce the various different ways people may engage with a form control. It’s worth remembering: what might be typical interactions for ourselves may be problematic if not impossible for others.
Limitations to cleverness
Creative coding will allow us to apply more consistent custom styles to some of the more problematic form controls. There will be a varied amount of custom markup, CSS, and sometimes JavaScript that will be needed to preserve the control’s inherent usability and accessibility for each control we take this approach to.
However, this method of restyling still doesn’t solve for the lack of feature parity across different browsers. Nor is it a means to account for controls which don’t have a native HTML element equivalent, such as a switch or multi-thumb range slider? Maybe there’s a control that calls for a visual design or proposed user experience that would require too much fighting with a native control’s behavior to be worth the level of effort to implement. Here’s where we need to take another approach.
Using ARIA when appropriate
Sometimes we have no other option than to roll up our sleeves and start building custom form controls from scratch. Fair warning though: just because we’re not leveraging a native HTML control as our foundation, it doesn’t mean we have carte blanche to throw semantics out the window. Enter Accessible Rich Internet Applications (ARIA).
ARIA is a set of attributes that can modify existing elements, or extend HTML to include roles, properties and states that aren’t native to the language. While divs and spans have no meaningful semantic information for us to leverage, with help from the ARIA specification and ARIA Authoring Practices we can incorporate these elements to help create the UI that we need while still following the first rule of Using ARIA:

If you can use a native HTML element or attribute with the semantics and behavior you require already built in, instead of re-purposing an element and adding an ARIA role, state or property to make it accessible, then do so.

By using these documents as guidelines, and testing our custom controls with people of various abilities, we can do our best to make sure a custom control performs as expected for as many people as possible.
Exceptions to the rule
One example of a control that allows for an exception to the first rule of Using ARIA would be a switch control.
Switches and checkboxes are similar components, in that they have both on/checked and off/unchecked states. However, checkboxes are often expected within the context of forms, or used to filter search queries on e-commerce sites. Switches are typically used to instantly enable or deactivate a particular setting at a component or app-based level, as this is their behavior in the native mobile apps in which they were popularized.
While a switch control could be created by visually restyling a checkbox, this does not automatically mean that the underlying semantics and functionality will match the visual representation of the control. For example, the following CodePen restyles checkboxes to look like a switch control, but the semantics of the checkboxes remain which communicate a different way of interacting with the control than what you might expect from a native switch control.
See the Pen Switch Boxes - custom styled checkboxes posing as switches by Scott (@scottohara) on CodePen.
https://codepen.io/scottohara/pen/XyvoeE/
By adding a role=""switch"" to these checkboxes, we can repurpose the inherent checked/unchecked states of the native control, it’s inherent ability to be focused by Tab key, and Space key to toggle state.
But while this is a valid approach to take in building a switch, how does this actually match up to reality?
Does it pass the test(s)?
Whether deconstructing form controls to fully restyle them, or leveraging them and other HTML elements as a base to expand on, or create, a non-native form control, building it is just the start. We must test that what we’ve restyled or rebuilt works the way people expect it to, if not better.
What we must do here is run a gamut of comparative tests to document the functionality and usability of native form controls.  For example:


Is the control implemented in all supported browsers?
If not: where are the gaps? Will it be necessary to implement a custom solution for the situations that degrade to a standard text field?  
If so: is each browser’s implementation a good user experience? Is there room for improvement that can be tested against the native baseline?  


Test with multiple input devices.
Where the control is implemented, what is the quality of the user experience when using different input devices, such as mouse, touchscreen, keyboard, speech recognition or switch device, to name a few.  
You’ll find some HTML5 controls (like date pickers and number spinners) have additional UI elements that may not be announced to AT, or even allow keyboard accessibility. Often these controls can be adjusted by other means, such as text entry, or using arrow keys to increase or decrease values.  If restyling or recreating a custom version of a control like these, it  may make sense to maintain these native experiences as well.


How well does the control take to custom styles?
If a control can be styled enough to not need to be rebuilt from scratch, that’s great! But make sure that there are no adverse affects on the accessibility of it.  For instance, range sliders can be restyled and maintain their functionality and accessibility.  However, elements like progress bars can be negatively affected by direct styling.  
Always test with different browser and AT pairings to ensure nothing is lost when controls are restyled.  


Do specifications match reality?
If recreating controls to get around native limitations, such as the inability to style the options of a select element, or requiring a Switch control which is not native to HTML, do your solutions match user expectations?  
For instance, selects have unique picker interfaces on touch devices.  And switches have varied levels of support for different browser and screen reader pairings.  Test with real people, and check your analytics.  If these experiences don’t match people’s expectations, then maybe another solution is in order?  


Wrapping up
While styling form controls is definitely easier than it’s ever been, that doesn’t mean that it’s at all simple, nor will it likely ever be. The level of difficulty you’re going to face is going to depend entirely on what it is you’re hoping to style, add-on to, or recreate. And even if you build your custom control exactly to specification, you’ll still be reliant on browsers and assistive technologies being able to fully understand the component they’ve been presented.
Forms and their controls are an incredibly important part of what we need the Internet for. Paying bills, scheduling appointments, ordering groceries, renewing your license or even ordering gifts for the holidays. These are all important tasks that people should be able to complete with as little effort as possible. Especially since for some, completing these tasks online might be their only option.
2018 didn’t end up being the year we got full customization of form controls sorted out. But that’s OK. If we can continue to mindfully work with what we have, and instead challenge ourselves to follow inclusive design principles, well thought out Form Design Patterns, and solve problems with an accessibility first approach, we may come to realize that we can get along just fine without fully branded drop downs.  
And hey. There’s always next year, right?",2018,Scott O'Hara,scottohara,2018-12-13T00:00:00+00:00,https://24ways.org/2018/inclusive-considerations-when-restyling-form-controls/,code
243,Researching a Property in the CSS Specifications,"I frequently joke that I’m “reading the specs so you don’t have to”, as I unpack some detail of a CSS spec in a post on my blog, some documentation for MDN, or an article on Smashing Magazine. However waiting for someone like me to write an article about something is a pretty slow way to get the information you need. Sometimes people like me get things wrong, or specifications change after we write a tutorial. 
What if you could just look it up yourself? That’s what you get when you learn to read the CSS specifications, and in this article my aim is to give you the basic details you need to grab quick information about any CSS property detailed in the CSS specs.
Where are the CSS Specifications?
The easiest way to see all of the CSS specs is to take a look at the Current Work page in the CSS section of the W3C Website. Here you can see all of the specifications listed, the level they are at and their status. There is also a link to the specification from this page. I explained CSS Levels in my article Why there is no CSS 4.
Who are the specifications for?
CSS specifications are for everyone who uses CSS. You might be a browser engineer - referred to as an implementor - needing to know how to implement a feature, or a web developer - referred to as an author - wanting to know how to use the feature. The fact that both parties are looking at the same document hopefully means that what the browser displays is what the web developer expected.
Which version of a spec should I look at?
There are a couple of places you might want to look. Each published spec will have the latest published version, which will have TR in the URL and can be accessed without a date (which is always the newest version) or at a date, which will be the date of that publication. If I’m referring to a particular Working Draft in an article I’ll typically link to the dated version. That way if the information changes it is possible for someone to see where I got the information from at the time of writing.
If you want the very latest additions and changes to the spec, then the Editor’s Draft is the place to look. This is the version of the spec that the editors are committing changes to. If I make a change to the Multicol spec and push it to GitHub, within a few minutes that will be live in the Editor’s Draft. So it is possible there are errors, bits of text that we are still working out and so on. The Editor’s Draft however is definitely the place to look if you are wanting to raise an issue on a spec, as it may be that the issue you are about to raise is already fixed.
If you are especially keen on seeing updates to specifications keep an eye on https://drafts.csswg.org/ as this is a list of drafts, along with the date they were last updated.
How to approach a spec
The first thing to understand is that most CSS Specifications start with the most straightforward information, and get progressively further into the weeds. For an author the initial examples and explanations are likely to be of interest, and then the property definitions and examples. Therefore, if you are looking at a vast spec, know that you probably won’t need to read all the way to the bottom, or read every section in detail.
The second thing that is useful to know about modern CSS specifications is how modularized they are. It really never is a case of finding everything you need in a single document. If we tried to do that, there would be a lot of repetition and likely inconsistency between specs. There are some key specifications that many other specifications draw on, such as:

Values and Units
Intrinsic and Extrinsic Sizing
Box Alignment

When something is defined in another specification the spec you are reading will link to it, so it is worth opening that other spec in a new tab in order that you can refer back to it as you explore.
Researching your property
As an example we will take a look at the property grid-auto-rows, this property defines row tracks in the implicit grid when using CSS Grid Layout. The first thing you will need to do is find out which specification defines this property.
You might already know which spec the property is part of, and therefore you could go directly to the spec and search using your browser or look in the navigation for the spec to find it. Alternatively, you could take a look at the CSS Property Index, which is an automatically generated list of CSS Properties.
Clicking on a property will take you to the TR version of the spec, the latest published draft, and the definition of that property in it. This definition begins with a panel detailing the syntax of this property. For grid-auto-rows, you can see that it is listed along with grid-auto-columns as these two properties are essentially identical. They take the same values and work in the same way, one for rows and the other for columns.
Value
For value we can see that the property accepts a value <track-size>. The next thing to do is to find out what that actually means, clicking  will take you to where it is defined in the Grid spec.
The <track-size> value is defined as accepting various values:

<track-breadth>
minmax( <inflexible-breadth> , <track-breadth> )
fit-content( <length-percentage>

We need to head down the rabbit hole to find out what each of these mean. From here we essentially go down line by line until we have unpacked the value of track-size.
<track-breadth> is defined just below <track-size> as:

<length-percentage>
<flex>
min-content
max-content
auto

So these are all things that would be valid to use as a value for grid-auto-rows.
The first value of <length-percentage> is something you will see in many specifications as a value. It means that you can use a length unit - for example px or em - or a percentage. Some properties only accept a <length> in which case you know that you cannot use a percentage as the value. This means that you could have grid-auto-rows with any of the following values.
grid-auto-rows: 100px;
grid-auto-rows: 1em;
grid-auto-rows: 30%;
When using percentages, it is important to know what it is a percentage of. As a percentage has to resolve from something. There is text in the spec which explains how column and row percentages work.

“<percentage> values are relative to the inline size of the grid container in column grid tracks, and the block size of the grid container in row grid tracks.”

This means that in a horizontal writing mode such as when using English, a percentage when used as a track-size in grid-auto-columns would be a percentage of the width of the grid, and a percentage in grid-auto-rows a percentage of the height of the grid.
The second value of <flex> is also defined here, as “A non-negative dimension with the unit fr specifying the track’s flex factor.” This is the fr unit, and the spec links to a fuller definition of fr as this unit is only used in Grid Layout so it is therefore defined in the grid spec. We now know that a valid value would be:
grid-auto-rows: 1fr;
There is some useful information about the fr unit in this part of the spec. It is noted that the fr unit has an automatic minimum. This means that 1fr is really minmax(auto, 1fr). This is why having a number of tracks all at 1fr does not mean that all are equal sized, as a larger item in any of the tracks would have a large auto size and therefore would be larger after spare space had been distributed.
We then have min-content and max-content. These keywords can be used for track sizing and the specification defines what they mean in the context of sizing a track, representing the min and max-sizing contributions of the grid tracks. You will see that there are various terms linked in the definition, so if you do not know what these mean you can follow them to find out.
For example the spec links max-content contribution to the CSS Intrinsic and Extrinsic Sizing specification. This is one of those specs which is drawn on by many other specifications. If we follow that link we can read the definition there and follow further links to understand what each term means. The more that you read specifications the more these terms will become familiar to you. Just like learning a foreign language, at first you feel like you have to look up every little thing. After a while you remember the vocabulary.
We can now add min-content and max-content to our available values.
grid-auto-rows: min-content;
grid-auto-rows: max-content;
The final item in our list is auto. If you are familiar with using Grid Layout, then you are probably aware that an auto sized track for will grow to fit the content used. There is an interesting note here in the spec detailing that auto sized rows will stretch to fill the grid container if there is extra space and align-content or justify-content have a value of stretch. As stretch is the default value, that means these tracks stretch by default. Tracks using other types of length will not behave like this.
grid-auto-rows: auto;
So, this was the list for <track-breadth>, the next possible value is minmax( <inflexible-breadth> , <track-breadth> ). So this is telling us that we can use minmax() as a value, the final (max) value will be <track-breadth> and we have already unpacked all of the allowable values there. The first value (min) is detailed as an <inflexible-breadth>. If we look at the values for this, we discover that they are the same as <track-breadth>, minus the <flex> value:

<length-percentage>
min-content
max-content
auto

We already know what all of these do, so we can add possible minmax() values to our list of values for <track-size>.
grid-auto-rows: minmax(100px, 200px);
grid-auto-rows: minmax(20%, 1fr);
grid-auto-rows: minmax(1em, auto);
grid-auto-rows: minmax(min-content, max-content);
Finally we can use fit-content( <length-percentage>. We can see that fit-content takes a value of <length-percentage> which we already know to be either a length unit, or a percentage. The spec details how fit-content is worked out, and it essentially allows a track which acts as if you had used the max-content keyword, however the track stops growing when it hits the length passed to it.
grid-auto-rows: fit-content(200px);
grid-auto-rows: fit-content(20%);
Those are all of our possible values, and to round things off, check again at the initial <track-size> value, you can see it has a little + sign next to it, click that and you will be taken to the CSS Values and Units module to find that, “A plus (+) indicates that the preceding type, word, or group occurs one or more times.” This means that we can pass a single track size to grid-auto-rows or multiple track sizes as a space separated list. Below the box is an explanation of what happens if you pass in more than one track size:

“If multiple track sizes are given, the pattern is repeated as necessary to find the size of the implicit tracks. The first implicit grid track after the explicit grid receives the first specified size, and so on forwards; and the last implicit grid track before the explicit grid receives the last specified size, and so on backwards.”

Therefore with the following CSS, if five implicit rows were needed they would be as follows:

100px
1fr
auto
100px
1fr

.grid {
    display: grid;
    grid-auto-rows: 100px 1fr auto;
}
Initial
We can now move to the next line in the box, and you’ll be glad to know that it isn’t going to require as much unpacking! This simply defines the initial value for grid-auto-rows. If you do not specify anything, created rows will be auto sized. All CSS properties have an initial value that they will use if they are invoked as part of the usage of the specification they are in, but you do not set a value for them. In the case of grid-auto-rows it is used whenever rows are created in the implicit grid, so it needs to have a value to be used even if you do not set one.
Applies to
This line tells us what this property is used for. Some properties are used in multiple places. For example if you look at the definition for justify-content in the Box Alignment specification you can see it is used in multicol containers, flex containers, and grid containers. In our case the property only applies for grid containers.
Inherited
This tells us if the property can be inherited from a parent element if it is not set. In the case of grid-auto-rows it is not inherited. A property such as color is inherited, so you do not need to set it on each element.
Percentages
Are percentages allowed for this property, and if so how are they calculated. In this case we are referred to the definition for grid-template-columns and grid-template-rows where we discover that the percentage is from the corresponding dimension of the content area.
Media
This defines the media group that the property belongs to. In this case visual.
Computed Value
This details how the value is resolved. The grid-auto-rows property again refers to track sizing as defined for grid-template-columns and grid-template-rows, which tells us the computed value is as specified with lengths made absolute.
Canonical Order
If you have a property–generally a shorthand property–which takes multiple values in a set order, then those values need to be serialized in the order detailed in the grammar for that property. In general you don’t need to worry about this value in the table.
Animation Type
This details whether the property can be animated, and if so what type of animation. This is useful if you are trying to animate something and not getting the result that you expect. Note that just because something is listed in the spec as animatable does not mean that browsers will have implemented animation for that property yet!
That’s (mostly) it!
Sometimes the property will have additional examples - there is one underneath the table for grid-auto-rows. These are worth looking at as they will highlight usage of the property that the spec editor has felt could use an example. There may also be some additional text explaining anythign specific to this property.
In selecting grid-auto-rows I chose a fairly complex property in terms of the work we needed to do to unpack the value. Many properties are far simpler than this. However ultimately, even when you come across a complex value, it really is just a case of stepping through the definitions until you come to the bottom of the rabbit hole.
Being able to work out what is valid for each property is incredibly useful. It means you don’t waste time trying to use a value that doesn’t work for that property. You also may find that there are values you weren’t aware of, that solve problems for you.
Further reading
Specifications are not designed to be user manuals, and while they often contain examples, these are pretty terse as they need to be clear to demonstrate their particular point. The manual for the Web Platform is MDN Web Docs. Pairing reading a specification with the examples and information on an MDN property page such as the one for grid-auto-rows is a really great way to ensure that you have all the information and practical usage examples you might need.
You may also find useful:

Value Definition Syntax on MDN.
The MDN Glossary defines many common terms.
Understanding the CSS Property Value Syntax goes into more detail in terms of reading the syntax.
How to read W3C Specs - from 2001 but still relevant.

I hope this article has gone some way to demystify CSS specifications for you. Even if the specifications are not your preferred first stop to learn about new CSS, being able to go directly to the source and avoid having your understanding filtered by someone else, can be very useful indeed.",2018,Rachel Andrew,rachelandrew,2018-12-14T00:00:00+00:00,https://24ways.org/2018/researching-a-property-in-the-css-specifications/,code
259,Designing Your Future,"I’ve had the pleasure of working for a variety of clients – both large and small – over the last 25 years. In addition to my work as a design consultant, I’ve worked as an educator, leading the Interaction Design team at Belfast School of Art, for the last 15 years.
In July, 2018 – frustrated with formal education, not least the ever-present hand of ‘austerity’ that has ravaged universities in the UK for almost a decade – I formally reduced my teaching commitment, moving from a full-time role to a half-time role.
Making the move from a (healthy!) monthly salary towards a position as a freelance consultant is not without its challenges: one month your salary’s arriving in your bank account (and promptly disappearing to pay all of your bills); the next month, that salary’s been drastically reduced. That can be a shock to the system.
In this article, I’ll explore the challenges encountered when taking a life-changing leap of faith. To help you confront ‘the fear’ – the nervousness, the sleepless nights and the ever-present worry about paying the bills – I’ll provide a set of tools that will enable you to take a leap of faith and pursue what deep down drives you.
In short: I’ll bare my soul and share everything I’m currently working on to – once and for all – make a final bid for freedom.
This isn’t easy. I’m sharing my innermost hopes and aspirations, and I might open myself up to ridicule, but I believe that by doing so, I might help others, by providing them with tools to help them make their own leap of faith.
The power of visualisation
As designers we have skills that we use day in, day out to imagine future possibilities, which we then give form. In our day-to-day work, we use those abilities to design products and services, but I also believe we can use those skills to design something every bit as important: ourselves.
In this article I’ll explore three tools that you can use to design your future:

Product DNA
Artefacts From the Future
Tomorrow Clients

Each of these tools is designed to help you visualise your future. By giving that future form, and providing a concrete goal to aim for, you put the pieces in place to make that future a reality.
Brian Eno – the noted musician, producer and thinker – states, “Humans are capable of a unique trick: creating realities by first imagining them, by experiencing them in their minds.” Eno helpfully provides a powerful example:

When Martin Luther King said, “I have a dream,” he was inviting others to dream that dream with him. Once a dream becomes shared in that way, current reality gets measured against it and then modified towards it.
The dream becomes an invisible force which pulls us  forward. By this process it starts to come true. The act of imagining something makes it real.

When you imagine your future – designing an alternate, imagined reality in your mind – you begin the process of making that future real.
Product DNA
The first tool, which I use regularly – for myself and for client work – is a tool called Product DNA. The intention of this tool is to identify beacons from which you can learn, helping you to visualise your future.
We all have heroes – individuals or organisations – that we look up to. Ask yourself, “Who are your heroes?” If you had to pick three, who would they be and what could you learn from them? (You probably have more than three, but distilling down to three is an exercise in itself.)
Earlier this year, when I was putting the pieces in place for a change in career direction, I started with my heroes. I chose three individuals that inspired me:

Alan Moore: the author of ‘Do Design: Why Beauty is Key to Everything’;
Mark Shayler: the founder of Ape, a strategic consultancy; and
Seth Godin: a writer and educator I’ve admired and followed for many years.

Looking at each of these individuals, I ‘borrowed’ a little DNA from each of them. That DNA helped me to paint a picture of the kind of work I wanted to do and the direction I wanted to travel.

Moore’s book - ‘Do Design’ – had a powerful influence on me, but the primary inspiration I drew from him was the sense of gravitas he conveyed in his work. Moore’s mission is an important one and he conveys that with an appropriate weight of expression.
Shayler’s work appealed to me for its focus on equipping big businesses with a startup mindset. As he puts it: “I believe that you can do the things that you do better.” That sense – of helping others to be their best selves – appealed to me.
Finally, the words Godin uses to describe himself – “An Author, Entrepreneur and Most of All, a Teacher” – resonated with me. The way he positions himself, as, “most of all, a teacher,” gave me the belief I needed that I could work as an educator, but beyond the ivory tower of academia.
I’ve been exploring each of these individuals in depth, learning from them and applying what I learn to my practice. They don’t all know it, but they are all ‘mentors from afar’.
In a moment of serendipity – and largely, I believe, because I’d used this tool to explore his work – I was recently invited by Alan Moore to help him develop a leadership programme built around his book.
The key lesson here is that not only has this exercise helped me to design my future and give it tangible form, it’s also led to a fantastic opportunity to work with Alan Moore, a thinker who I respect greatly.
Artefacts From the Future
The second tool, which I also use regularly, is a tool called ‘Artefacts From the Future’. These artefacts – especially when designed as ‘finished’ pieces – are useful for creating provocations to help you see the future more clearly.
‘Artefacts From the Future’ can take many forms: they might be imagined magazine articles, news items, or other manifestations of success. By imagining these end points and giving them form, you clarify your goals, establishing something concrete to aim for.
Earlier this year I revisited this tool to create a provocation for myself. I’d just finished Alla Kholmatova’s excellent book on ‘Design Systems’, which I would recommend highly. The book wasn’t just filled with valuable insights, it was also beautifully designed.
Once I’d finished reading Kholmatova’s book, I started thinking: “Perhaps it’s time for me to write a new book?” Using the magic of ‘Inspect Element’, I created a fictitious page for a new book I wanted to write: ‘Designing Delightful Experiences’.
I wrote a description for the book, considering how I’d pitch it.

This imagined page was just what I needed to paint a picture in my mind of a possible new book. I contacted the team at Smashing Magazine and pitched the idea to them. I’m happy to say that I’m now working on that book, which is due to be published in 2019.
Without this fictional promotional page from the future, the book would have remained as an idea – loosely defined – rolling around my mind. By spending some time, turning that idea into something ‘real’, I had everything I needed to tell the story of the book, sharing it with the publishing team at Smashing Magazine.
Of course, they could have politely informed me that they weren’t interested, but I’d have lost nothing – truly – in the process.
As designers, creating these imaginary ‘Artefacts From the Future’ is firmly within our grasp. All we need to do is let go a little and allow our imaginations to wander.
In my experience, working with clients and – to a lesser extent, students – it’s the ‘letting go’ part that’s the hard part. It can be difficult to let down your guard and share a weighty goal, but I’d encourage you to do so. At the end of the day, you have nothing to lose.
The key lesson here is that your ‘Artefacts From the Future’ will focus your mind. They’ll transform your unformed ideas into ‘tangible evidence’ of future possibilities, which you can use as discussion points and provocations, helping you to shape your future reality.
Tomorrow Clients
The third tool, which I developed more recently, is a tool called ‘Tomorrow Clients’. This tool is designed to help you identify a list of clients that you aspire to work with.
The goal is to pinpoint who you would like to work with – in an ideal world – and define how you’d position yourself to win them over. Again, this involves ‘letting go’ and allowing your mind to imagine the possibilities, asking, “What if…?”
Before I embarked upon the design of my new website, I put together a ‘soul searching’ document that acted as a focal point for my thinking. I contacted a number of designers for a second opinion to see if my thinking was sound.
One of my graduates – Chris Armstrong, the founder of Niice – replied with the following: “Might it be useful to consider five to ten companies you’d love to work for, and consider how you’d pitch yourself to them?”
This was just the provocation I needed. To add a little focus, I reduced the list to three, asking: “Who would my top three clients be?”

By distilling the list down I focused on who I’d like to work for and how I’d position myself to entice them to work with me. My list included: IDEO, Adobe and IBM. All are companies I admire and I believed each would be interesting to work for.
This exercise might – on the surface – appear a little like indulging in fantasy, but I believe it helps you to clarify exactly what it is you are good at and, just as importantly, put that in to words.
For each company, I wrote a short pitch outlining why I admired them and what I thought I could add to their already existing skillset.
Focusing first on Adobe, I suggested establishing an emphasis on educational resources, designed to help those using Adobe’s creative tools to get the most out of them.
A few weeks ago, I signed a contract with the team working on Adobe XD to create a series of ‘capsule courses’, focused on UX design. The first of these courses – exploring UI design – will be out in 2019.
I believe that Armstrong’s provocation – asking me to shift my focus from clients I have worked for in the past to clients I aspire to work for in the future – made all the difference.
The key lesson here is that this exercise encouraged me to raise the bar and look to the future, not the past. In short, it enabled me to proactively design my future.
In closing…
I hope these three tools will prove a welcome addition to your toolset. I use them when working with clients, I also use them when working with myself.
I passionately believe that you can design your future. I also firmly believe that you’re more likely to make that future a reality if you put some thought into defining what it looks like.
As I say to my students and the clients I work with: It’s not enough to want to be a success, the word ‘success’ is too vague to be a destination. A far better approach is to define exactly what success looks like.
The secret is to visualise your future in as much detail as possible. With that future vision in hand as a map, you give yourself something tangible to translate into a reality.",2018,Christopher Murphy,christophermurphy,2018-12-15T00:00:00+00:00,https://24ways.org/2018/designing-your-future/,process
251,"The System, the Search, and the Food Bank","Imagine a warehouse, half the length of a football field, with a looped conveyer belt down the center. 
On the belt are plastic bins filled with assortments of shelf-stable food—one may have two bags of potato chips, seventeen pudding cups, and a box of tissues; the next, a dozen cans of beets. The conveyer belt is ringed with large, empty cardboard boxes, each labeled with categories like “Bottled Water” or “Cereal” or “Candy.” 
Such was the scene at my local food bank a few Saturdays ago, when some friends and I volunteered for a shift sorting donated food items. Our job was to fill the labeled cardboard boxes with the correct items nabbed from the swiftly moving, randomly stocked plastic bins.
I could scarcely believe my good fortune of assignments. You want me to sort things? Into categories? For several hours? And you say there’s an element of time pressure? Listen, is there some sort of permanent position I could be conscripted into.
Look, I can’t quite explain it: I just know that I love sorting, organizing, and classifying things—groceries at a food bank, but also my bookshelves, my kitchen cabinets, my craft supplies, my dishwasher arrangement, yes I am a delight to live with, why do you ask?
The opportunity to create meaning from nothing is at the core of my excitement, which is why I’ve tried to build a career out of organizing digital content, and why I brought a frankly frightening level of enthusiasm to the food bank. “I can’t believe they’re letting me do this,” I whispered in awe to my conveyer belt neighbor as I snapped up a bag of popcorn for the Snacks box with the kind of ferocity usually associated with birds of prey.
The jumble of donated items coming into the center need to be sorted in order for the food bank to be able to quantify, package, and distribute the food to those who need it (I sense a metaphor coming on). It’s not just a nice-to-have that we spent our morning separating cookies from carrots—it’s a crucial step in the process. Organization makes the difference between chaos and sense, between randomness and usefulness, whether we’re talking about donated groceries or—there it is—web content.
This happens through the magic of criteria matching. In order for us to sort the food bank donations correctly, we needed to know not only the categories we were sorting into, but also the criteria for each category. Does canned ravioli count as Canned Soup? Does enchilada sauce count as Tomatoes? Do protein bars count as Snacks? (Answers: yes, yes, and only if they are under 10 grams of protein or will expire within three months.) 
Is X a Y? was the question at the heart of our food sorting—but it’s also at the heart of any information-seeking behavior. When we are organizing, or looking for, any kind of information, we are asking ourselves:

What is the criteria that defines Y?
Does X meet that criteria?

We don’t usually articulate it so concretely because it’s a background process, only leaping to consciousness when we encounter a stumbling block. If cans of broth flew by on the conveyer belt, it didn’t require much thought to place them in the Canned Soup box. Boxed broth, on the other hand, wasn’t allowed, causing a small cognitive hiccup—this X is NOT a Y—that sometimes meant having to re-sort our boxes.
On the web, we’re interested—I would hope—in reducing cognitive hiccups for our users. We are interested in making our apps easy to use, our websites easy to navigate, our information easy to access. After all, most of the time, the process of using the internet is one of uniting a question with an answer—Is this article from a trustworthy source? Is this clothing the style I want? Is this company paying their workers a living wage? Is this website one that can answer my question? Is X a Y?
We have a responsibility, therefore, to make information easy for our users to find, understand, and act on. This means—well, this means a lot of things, and I’ve got limited space here, so let’s focus on these three lessons from the food bank:


Use plain, familiar language. This advice seems to be given constantly, but that’s because it’s solid and it’s not followed enough. Your menu labels, page names, and headings need to reflect the word choice of your users. Think how much harder it would have been to sort food if the boxes were labeled according to nutritional content, grocery store aisle number, or Latin name. How much would it slow sorting down if the Tomatoes box were labeled Nightshades? It sounds silly, but it’s not that different from sites that use industry jargon, company lingo, acronyms (oh, yes, I’ve seen it), or other internally focused language when trying to provide wayfinding for users. Choose words that your audience knows—not only will they be more likely to spot what they’re looking for on your site or app, but you’ll turn up more often in search results.


Create consistency in all things. Missteps in consistency look like my earlier chicken broth example—changing up how something looks, sounds, or functions creates a moment of cognitive dissonance, and those moments add up. The names of products, the names of brands, the names of files and forms and pages, the names of processes and procedures and concepts—these all need to be consistently spelled, punctuated, linked, and referenced, no matter what section or level the user is in. If submenus are visible in one section, they should be visible in all. If calls-to-action are a graphic button in one section, they are the same graphic button in all. Every affordance, every module, every design choice sets up user expectations; consistency keeps those expectations afloat, making for a smoother experience overall.

Make the system transparent. By this, I do not mean that every piece of content should be elevated at all times. The horror. But I do mean that we should make an effort to communicate the boundaries of the digital space from any given corner within. Navigation structures operate just as much as a table of contents as they do a method of moving from one place to another. Page hierarchies help explain content relationships, communicating conceptual relevancy and relative importance. Submenus illustrate which related concepts may be found within a given site section. Take care to show information that conveys the depth and breadth of the system, rather than obscuring it.

This idea of transparency was perhaps the biggest challenge we experienced in food sorting. Imagine us volunteers as users, each looking for a specific piece of information in the larger system. Like any new visitor to a website, we came into the system not knowing the full picture. We didn’t know every category label around the conveyer belt, nor what criteria each category warranted. 
The system wasn’t transparent for us, so we had to make it transparent as we went. We had to stop what we were doing and ask questions. We’d ask staff members. We’d ask more seasoned volunteers. We’d ask each other. We’d make guesses, and guess wrongly, and mess up the boxes, and correct our mistakes, and learn.
The more we learned, the easier the sorting became. That is, we were able to sort more quickly, more efficiently, more accurately.  The better we understood the system, the better we were at interacting with it.
The same is true of our users: the better they understand digital spaces, the more effective they are at using them. But visitors to our apps and websites do not have the luxury of learning the whole system. The fumbling trial-and-error method that I used at the food bank can, on a website, drive users away—or, worse, misinform or hurt them. 
This is why we must make choices that prioritize transparency, consistency, and familiarity. Our users want to know if X is a Y—well-sorted content can give them the answer.",2018,Lisa Maria Martin,lisamariamartin,2018-12-16T00:00:00+00:00,https://24ways.org/2018/the-system-the-search-and-the-food-bank/,content
244,It’s Beginning to Look a Lot Like XSSmas,"I dread the office Secret Santa. I have a knack for choosing well-meaning but inappropriate presents, like a bottle of port for a teetotaller, a cheese-tasting experience for a vegan, or heaven forbid, Spurs socks for an Arsenal supporter. Ok, the last one was intentional.
It’s the same with gifting code. Once, I made a pattern library for A List Apart which I open sourced, and a few weeks later, a glaring security vulnerability was found in it. My gift was so generous that it enabled unrestricted access to any file on any public-facing server that hosted it.
With platforms like GitHub and npm, giving the gift of code is so easy it’s practically a no-brainer. This giant, open source yankee swap helps us do our jobs without starting from scratch with every project. But like any gift-giving, it’s also risky.
Vulnerabilities and Open Source
Open source code is not inherently more or less vulnerable than closed-source code. What makes it higher risk is that the same piece of code gets reused in lots of places, meaning a hacker can use the same exploit mechanism on the same vulnerable code in different apps.
Graph showing the number of open source vulnerabilities published per year, from the State of Open Source Security 2017
In the first 24 ways article this year, Katie referenced a few different types of vulnerability:

Cross-site Request Forgery (also known as CSRF)
SQL Injection
Cross-site Scripting (also known as XSS)

There are many more types of vulnerability, and those that live under the same category share similarities. 
For example, my favourite – is it weird to have a favourite vulnerability? – is Cross Site Scripting (XSS), which allows for the injection of scripts into web pages. This is a really common vulnerability often unwittingly added by developers. OWASP (the Open Web Application Security Project) wrote a great article about how to prevent opening the door to XSS attacks – share it generously with your colleagues.
Most vulnerabilities like this are not added intentionally – they’re doors left ajar due to the way something has been scripted, like the over-generous code in my pattern library. 
Others, though, are added intentionally. A few months ago, a hacker, disguised as a helpful elf, offered to take over the maintenance of a popular npm package that had been unmaintained for a couple of years. The owner had moved onto other projects, and was keen to see it continue to be maintained by someone else, so transferred ownership. Fast-forward 3 months, it was discovered that the individual had quietly added a malicious package to the codebase, and the obfuscated code in it had been unwittingly installed onto thousands of apps. The code added was designed to harvest Bitcoin if it was run alongside another application. It was only spotted due to a developer’s curiosity.
Another tactic to get developers to unwittingly install malicious packages into their codebase is “typosquatting” – back in August last year, npm reported that a user had been publishing packages with very similar names to popular packages (for example, crossenv instead of cross-env). 
This is a big wakeup call for open source maintainers. Techniques like this are likely to be used more as the maintenance of open source libraries becomes an increasing burden to their owners. After all, starting a new project often has a greater reward than maintaining an existing one, but remember, an open source library is for life, not just for Christmas.
Santa’s on his sleigh
If you use open source libraries, chances are that these libraries also use open source libraries. Your app may only have a handful of dependencies, but tucked in the back of that sleigh may be a whole extra sack of dependencies known as deep dependencies (ones that you didn’t directly install, but are dependencies of that dependency), and these can contain vulnerabilities too.
Let’s look at the npm package santa as an example. santa has 8 direct dependencies listed on npm. That seems pretty manageable. But that’s just the tip of the iceberg – have a look at the full dependency tree which contains 109 dependencies – more dependencies than there are Christmas puns in this article. Only one of these direct dependencies has a vulnerability (at the time of writing), but there are actually 13 other known vulnerabilities in santa, which have been introduced through its deeper dependencies.
Fixing vulnerabilities – the ultimate christmas gift
If you’re a maintainer of open source libraries, taking good care of them is the ultimate gift you can give. Keep your dependencies up to date, use a security tool to monitor and alert you when new vulnerabilities are found in your code, and fix or patch them promptly. This will help keep the whole open source ecosystem healthy.
When you find out about a new vulnerability, you have some options:
Fix the vulnerability via an upgrade
You can often fix a vulnerability by upgrading the library to the latest version. Make sure you’re using software that monitors your dependencies for new security issues and lets you know when a fix is ready, otherwise you may be unwittingly using a vulnerable version.
Patch the vulnerable code
Sometimes, a fix for a vulnerable library isn’t possible. This is often the case when a library is no longer being maintained, or the version of the library being used might be so out of date that upgrading it would cause a breaking change. Patches are bits of code that will fix that particular issue, but won’t change anything else.
Switch to a different library
If the library you’re using has no fix or patch, you may be better of switching it out for another one, particularly if it looks like it’s being unmaintained.
Responsibly disclosing vulnerabilities
Knowing how to responsibly disclose vulnerabilities is something I’m ashamed to admit that I didn’t know about before I joined a security company. But it’s so important! On discovering a new vulnerability, a developer has a few options: 

A malicious developer will exploit that vulnerability for their own gain. 
A reckless (or inexperienced) developer will disclose that vulnerability to the world without following a responsible disclosure process. This opens the door to an unethical developer exploiting the vulnerability. At Snyk, we monitor social media for mentions of newly found vulnerabilities so we can add them to our database and share fixes before they get exploited.
An ethical and aware developer will follow what’s known as a “responsible disclosure process”. They will contact the maintainer of the code privately, allowing reasonable time for them to release a fix for the issue and to give others who use that vulnerable code a chance to fix it too.

It’s important to understand this process if you’re a maintainer or contributor of code. It can be daunting when a report comes in, but understanding and following the right steps will help reduce the risk to the people who use that code.
So what does responsible disclosure look like? I’ll take Node.js’s security disclosure policy as an example. They ask that all security issues that are found in Node.js are reported there. (There’s a separate process for bug found in third-party npm packages). Once you’ve reported a vulnerability, they promise to acknowledge it within 24 hours, and to give a more detailed response within 48 hours. If they find that the issue is indeed a security bug, they’ll give you regular updates about the progress they’re making towards fixing it. As part of this, they’ll figure out which versions are affected, and prepare fixes for them. They’ll assign the vulnerability a CVE (Common Vulnerabilities and Exposures) ID and decide on an embargo date for public disclosure. On the date of the embargo, they announce the vulnerability in their Node.js security mailing list and deploy fixes to nodejs.org.
Tim Kadlec published an in-depth article about responsible disclosures if you’re interested in knowing more. It has some interesting horror stories of what happened when the disclosure process was not followed.
Encourage responsible disclosure
Add a SECURITY.md file to your project so someone who wants to message you about a vulnerability can do so without having to hunt around for contact details. Last year, Snyk published a State of Open Source Security report that found 79.5% of maintainers do not have a public disclosure policy. Those that did were considerably more likely to get notified privately about a vulnerability – 73% of maintainers who had one had been notified, vs 21% of maintainers who hadn’t published one one.
Stats from the State of Open Source Security 2017
Bug bounties
Some companies run bug bounties to encourage the responsible disclosure of vulnerabilities. By offering a reward for finding and safely disclosing a vulnerability, it also reduces the enticement of exploiting a vulnerability over reporting it and getting a quick cash reward. Hackerone is a community of ethical hackers who pentest apps that have signed up for the scheme and get paid when they find a new vulnerability. Wordpress is one such participant, and you can see the long list of vulnerabilities that have been disclosed as part of that program.
If you don’t have such a bounty, be prepared to get the odd vulnerability extortion email. Scott Helme, who founded securityheaders.com and report-uri.com, wrote a post about some of the requests he gets for a report about a critical vulnerability in exchange for money. 

On one hand, I want to be as responsible as possible and if my users are at risk then I need to know and patch this issue to protect them. On the other hand this is such irresponsible and unethical behaviour that interacting with this person seems out of the question.

A gift worth giving
It’s time to brush the dust off those old gifts that we shared and forgot about. Practice good hygiene and run them through your favourite security tool – I’m just a little biased towards Snyk, but as Katie mentioned, there’s also npm audit if you use Node.js, and most source code managers like GitHub and GitLab have basic vulnerability alert capabilities.
Stats from the State of Open Source Security 2017
Most importantly, patch or upgrade away those vulnerabilities away, and if you want to share that Christmas spirit, open fixes for your favourite open source projects, too.",2018,Anna Debenham,annadebenham,2018-12-17T00:00:00+00:00,https://24ways.org/2018/its-beginning-to-look-a-lot-like-xssmas/,code
256,Develop Your Naturalist Superpowers with Observable Notebooks and iNaturalist,"We’re going to level up your knowledge of what animals you might see in an area at a particular time of year - a skill every naturalist* strives for -  using technology! Using iNaturalist and Observable Notebooks we’re going to prototype seasonality graphs for particular species in an area, and automatically create a guide to what animals you might see in each month.
*(a Naturalist is someone who likes learning about nature, not someone who’s a fan of being naked, that’s a ‘Naturist’… different thing!)
Looking for critters in rocky intertidal habitats
One of my favourite things to do is going rockpooling, or as we call it over here in California, ‘tidepooling’. Amounting to the same thing, it’s going to a beach that has rocks where the tide covers then uncovers little pools of water at different times of the day. All sorts of fun creatures and life can be found in this ‘rocky intertidal habitat’
A particularly exciting creature that lives here is the Nudibranch, a type of super colourful ‘sea slug’. There are over 3000 species of Nudibranch worldwide. (The word “nudibranch” comes from the Latin nudus, naked, and the Greek βρανχια / brankhia, gills.)
​

They are however quite tricky to find! Even though they are often brightly coloured and interestingly shaped, some of them are very small, and in our part of the world in the Bay Area in California their appearance in our rockpools is seasonal. We see them more often in Summer months, despite the not-as-low tides as in our Winter and Spring seasons.
My favourite place to go tidepooling here is Pillar Point in Half Moon bay (at other times of the year more famously known for the surf competition ‘Mavericks’). The rockpools there are rich in species diversity, of varied types and water-coverage habitat zones as well as being relatively accessible.
​

I was rockpooling at Pillar Point recently with my parents and we talked to a lady who remarked that she hadn’t seen any Nudibranchs on her visit this time. I realised that having an idea of what species to find where, and at what time of year is one of the many superpower goals of every budding Naturalist. 
Using technology and the croudsourced species observations of the iNaturalist community we can shortcut our way to this superpower!
Finding nearby animals with iNaturalist
We’re going to be getting our information about what animals you can see in Pillar Point using iNaturalist. iNaturalist is a really fun platform that helps connect people to nature and report their findings of life in the outdoors. It is also a community of nature-loving people who help each other identify and confirm those observations. iNaturalist is a project run as a joint initiative by the California Academy of Sciences and the National Geographic Society.
I’ve been using iNaturalist for over two years to record and identify plants and animals that I’ve found in the outdoors. I use their iPhone app to upload my pictures, which then uses machine learning algorithms to make an initial guess at what it is I’ve seen. The community is really active, and I often find someone else has verified or updated my species guess pretty soon after posting. 
This process is great because once an observation has been identified by at least two people it becomes ‘verified’ and is considered research grade. Research grade observations get exported and used by scientists, as well as being indexed by the Global Biodiversity Information Facility, GBIF.
​

iNaturalist has a great API and API explorer, which makes interacting and prototyping using iNaturalist data really fun. For example, if you go to the API explorer and expand the Observations : Search and fetch section and then the GET /observations API, you get a selection of input boxes that allow you to play with options that you can then pass to the API when you click the ‘Try it out’ button.
​

You’ll then get a URL that looks a bit like
https://api.inaturalist.org/v1/observations?captive=false &geo=true&verifiable=true&taxon_id=47113&lat=37.495461&lng=-122.499584 &radius=5&order=desc&order_by=created_at 
which you can call and interrrogate using a programming language of your choice.
If you would like to see an all-JavaScript application that uses the iNaturalist API, take a look at OwlsNearMe.com which Simon and I built one weekend earlier this year. It gets your location and shows you all iNaturalist observations of owls near you and lists which species you are likely to see (not adjusted for season).
Rapid development using Observable Notebooks
We’re going to be using Observable Notebooks to prototype our examples, pulling data down from iNaturalist. I really like using visual notebooks like Observable, they are great for learning and building things quickly. You may be familiar with Jupyter notebooks for Python which is similar but takes a bit of setup to get going - I often use these for prototyping too. Observable is amazing for querying and visualising data with JavaScript and since it is a hosted product it doesn’t require any setup at all.
You can follow along and play with this example on my Observable notebook. If you create an account there you can fork my notebook and create your own version of this example. 
Each ‘notebook’ consists of a page with a column of ‘cells’, similar to what you get in a spreadsheet. A cell can contain Markdown text or JavaScript code and the output of evaluating the cell appears above the code that generated it. There are lots of tutorials out there on Observable Notebooks, I like this code introduction one from Observable (and D3) creator Mike Bostock.
Developing your Naturalist superpowers
If you have an idea of what plants and critters you might see in a place at the time you visit, you can hone in on what you want to study and train your Naturalist eye to better identify the life around you.
For our example, we care about wildlife we can see at Pillar Point, so we need a way of letting the iNaturalist API know which area we are interested in.
We could use a latitide, longitude and radius for this, but a rectangular bounding box is a better shape for the reef. We can use this tool to draw the area we want to search within: boundingbox.klokantech.com
​

The tool lets you export the bounding box in several forms using the dropdown at the bottom left under the map givese We are going to use the ‘DublinCore’ format as it’s closest to the format needed by the iNaturalist API.
 westlimit=-122.50542; southlimit=37.492805; eastlimit=-122.492738; northlimit=37.499811
A quick map primer:
The higher the latitude the more north it is
The lower the latitude the more south it is
Latitude 0 = the equator

The higher the longitude the more east it is of Greenwich
The lower the longitude the more west it is of Greenwich
Longitude 0 = Greenwich
In the iNaturalst API we want to use the parameters nelat, nelng, swlat, swlng to create a query that looks inside a bounding box of Pillar Point near Half Moon Bay in California:
nelat = highest latitude = north limit = 37.499811
nelng = highest longitude = east limit = -122.492738
swlat = smallest latitude = south limit = 37.492805
swlng = smallest longitude = west limit = 122.50542
As API parameters these look like this:
?nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=122.50542
These parameters in this format can be used for most of the iNaturalist API methods.
Nudibranch seasonality in Pillar Point
We can use the iNaturalist observation_histogram API to get a count of Nudibranch observations per week-of-year across all time and within our Pillar Point bounding box.
In addition to the geographic parameters that we just worked out, we are also sending the taxon_id of 47113, which is iNaturalists internal number associated with the Nudibranch taxon. By using this we can get all species which are under the parent ‘Order Nudibranchia’. 
Another useful piece of naturalist knowledge is understanding the biological classification scheme of Taxanomic Rank - roughly, when a species has a Latin name of two words eg ‘Glaucus Atlanticus’ the first Latin word is the ‘Genus’ like a family name ‘Glaucus’, and the second word identifies that particular species, like a given name ‘Atlanticus’. 
The two Latin words together indicate a specific species, the term we use colloquially to refer to a type of animal often differs wildly region to region, and sometimes the same common name in two countries can refer to two different species. The common names for the Glaucus Atlanticus (which incidentally is my favourite sea slug) include: sea swallow, blue angel, blue glaucus, blue dragon, blue sea slug and blue ocean slug! Because this gets super confusing, Scientists like using this Latin name format instead.
The following piece of code asks the iNaturalist Histogram API to return per-week counts for verified observations of Nudibranchs within our Pillar Point bounding box:
pillar_point_counts_per_week = fetch(
  ""https://api.inaturalist.org/v1/observations/histogram?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=week_of_year&verifiable=true""
  ).then(response => {
  return response.json();
})
Our next step is to take this data and draw a graph! We’ll be using Vega-Lite for this, which is a fab JavaScript graphing libary that is also easy and fun to use with Observable Notebooks. 
(Here is a great tutorial on exploring data and drawing graphs with Observable and Vega-Lite)
The iNaturalist API returns data that looks like this:
{
  ""total_results"": 53,
  ""page"": 1,
  ""per_page"": 53,
  ""results"": {
    ""week_of_year"": {
      ""1"": 136,
      ""2"": 20,
      ""3"": 150,
      ""4"": 65,
      ""5"": 186,
      ""6"": 74,
      ""7"": 47,
      ""8"": 87,
      ""9"": 64,
      ""10"": 56,
But for our Vega-Lite graph we need data that looks like this:
[{
  ""week"": ""01"",
  ""value"": 136
}, {
  ""week"": ""02"",
  ""value"": 20
}, ...]
We can convert what we get back from the API to the second format using a loop that iterates over the object keys:
objects_to_plot = {
  let objects = [];
  Object.keys(pillar_point_counts_per_week.results.week_of_year).map(function(week_index) {
    objects.push({
      week: `Wk ${week_index.toString()}`,
      observations: pillar_point_counts_per_week.results.week_of_year[week_index]
    });
  })
  return objects;
}
We can then plug this into Vega-Lite to draw us a graph:
vegalite({
  data: {values: objects_to_plot},
  mark: ""bar"",
  encoding: {
    x: {field: ""week"", type: ""nominal"", sort: null},
    y: {field: ""observations"", type: ""quantitative""}
  },
  width: width * 0.9
})

It’s worth noting that we have a lot of observations of Nudibranchs particularly at Pillar Point due in no small part to the intertidal monitoring research that Alison Young and Rebecca Johnson facilitate for the California Achademy of Sciences. 
So, what if we want to look for the seasonality of observations of a particular species of adorable sea slug? We want our interface to have a select box with a list of all the species you might find at any time of year. We can do this using the species_counts API to create us an object with the iNaturalist species ID and common & Latin names.
pillar_point_nudibranches = {
  let api_results = await fetch(
  ""https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&verifiable=true""
  ).then(r => r.json())

  let species_list = api_results.results.map(i => ({
      value: i.taxon.id,
      label: `${i.taxon.preferred_common_name} (${i.taxon.name})`
  }));

  return species_list
}
We can create an interactive select box by importing code from Jeremy Ashkanas’ Observable Notebook: add import {select} from ""@jashkenas/inputs"" to a cell anywhere in our notebook. Observable is magic: like a spreadsheet, the order of the cells doesn’t matter - if one cell is referenced by any other cell then when that cell updates all the other cells refresh themselves. You can also import and reference one notebook from another!
viewof select_species = select({
    title: ""Which Nudibranch do you want to see seasonality for?"",
    options: [{value: """", label: ""All the Nudibranchs!""}, ...pillar_point_nudibranches],
    value: """"
})
Then we go back to our old favourite, the histogram API just like before, only this time we are calling it with the value created by our select box ${select_species} as taxon_id instead of the number 47113.
pillar_point_counts_per_month_per_species = fetch(
  `https://api.inaturalist.org/v1/observations/histogram?taxon_id=${select_species}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=month_of_year&verifiable=true`
).then(r => r.json())
Now for the fun graph bit! As we did before, we re-format the result of the API into a format compatible with Vega-Lite:
objects_to_plot_species_month = {
  let objects = [];
  Object.keys(pillar_point_counts_per_month_per_species.results.month_of_year).map(function(month_index) {
    objects.push({
      month: (new Date(2018, (month_index - 1), 1)).toLocaleString(""en"", {month: ""long""}),
      observations: pillar_point_counts_per_month_per_species.results.month_of_year[month_index]
    });
  })
  return objects;
}
(Note that in the above code we are creating a date object with our specific month in, and using toLocalString() to get the longer English name for the month. Because the JavaScript Date object counts January as 0, we use month_index -1 to get the correct month)
And we draw the graph as we did before, only now if you interact with the select box in Observable the graph will dynamically update!
vegalite({
  data: {values: objects_to_plot_species_month},
  mark: ""bar"",
  encoding: {
    x: {field: ""month"", type: ""nominal"", sort:null},
    y: {field: ""observations"", type: ""quantitative""}
  },
  width: width * 0.9
})
Now we can see when is the best time of year to plan to go tidepooling in Pillar Point if we want to find a specific species of Nudibranch.
​

This tool is great for planning when we to go rockpooling at Pillar Point, but what about if you are going this month and want to pre-train your eye with what to look for in order to impress your friends with your knowledge of Nudibranchs?
Well… we can create ourselves a dynamic guide that you can with a list of the species, their photo, name and how many times they have been observed in that month of the year!
Our select box this time looks as follows, simpler than before but assigning the month value to the variable selected_month.
viewof selected_month = select({
    title: ""When do you want to see Nudibranchs?"",
    options: [
      { label: ""Whenever"", value: """" },
      { label: ""January"", value: ""1"" },
      { label: ""February"", value: ""2"" },
      { label: ""March"", value: ""3"" },
      { label: ""April"", value: ""4"" },
      { label: ""May"", value: ""5"" },
      { label: ""June"", value: ""6"" },
      { label: ""July"", value: ""7"" },
      { label: ""August"", value: ""8"" },
      { label: ""September"", value: ""9"" },
      { label: ""October"", value: ""10"" },
      { label: ""November"", value: ""11"" },
      { label: ""December"", value: ""12"" },
    ],
    value: """"
 })
We then can use the species_counts API to get all the relevant information about which species we can see in month=${selected_month}. We’ll be able to reference this response object and its values later with the variable we just created, eg: all_species_data.results[0].taxon.name.
all_species_data = fetch(
    `https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&month=${selected_month}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&verifiable=true`
).then(r => r.json())
You can render HTML directly in a notebook cell using Observable’s html tagged template literal:
<style> 
.collection { margin-top: 2em }
.collection .species { display: inline-block; width: 9em; margin-bottom: 2em; }
.collection .species-name { font-size: 1em; margin: 0; padding: 0 } 
.collection .species-count { margin: 0 0 0.3em 0; padding: 0; font-size: 0.75em; color: #999; font-style: italic; }
.collection img { display: block; width: 100% }
.collection select { font-size: 1.5em; }
</style>

<h2>If you go to Pillar Point ${
  {"""": """",
   ""1"":""in January"",
   ""2"":""in Febrary"",
   ""3"":""in March"",
   ""4"":""in April"",
   ""5"":""in May"",
   ""6"":""in June"",
   ""7"":""in July"",
   ""8"":""in August"",
   ""9"":""in September"",
   ""10"":""in October"",
   ""11"":""in November"",
   ""12"":""in December"",
  }[selected_month]
 } you might see…</h2>

<div class=""collection"">
${all_species_data.results.map(s => `<div class=""species""><h3 class=""species-name"">${s.taxon.name}</h3>
  <p class=""species-count"">Seen ${s.count} times</p>
  <img src=""${s.taxon.default_photo.medium_url}""></div>
`)}
</div>
These few lines of HTML are all you need to get this exciting dynamic guide to what Nudibranchs you will see in each month!
​

Play with it yourself in this Observable Notebook.
Conclusion
I hope by playing with these examples you have an idea of how powerful it can be to prototype using Observable Notebooks and how you can use the incredible crowdsourced community data and APIs from iNaturalist to augment your naturalist skills and impress your friends with your new ‘knowledge of nature’ superpower.
Lastly I strongly encourage you to get outside on a low tide to explore your local rocky intertidal habitat, and all the amazing critters that live there.
Here is a great introduction video to tidepooling / rockpooling, by Rebecca Johnson and Alison Young from the California Academy of Sciences.",2018,Natalie Downe,nataliedowne,2018-12-18T00:00:00+00:00,https://24ways.org/2018/observable-notebooks-and-inaturalist/,code
249,Fast Autocomplete Search for Your Website,"Every website deserves a great search engine - but building a search engine can be a lot of work, and hosting it can quickly get expensive.
I’m going to build a search engine for 24 ways that’s fast enough to support autocomplete (a.k.a. typeahead) search queries and can be hosted for free. I’ll be using wget, Python, SQLite, Jupyter, sqlite-utils and my open source Datasette tool to build the API backend, and a few dozen lines of modern vanilla JavaScript to build the interface.

Try it out here, then read on to see how I built it.
First step: crawling the data
The first step in building a search engine is to grab a copy of the data that you plan to make searchable.
There are plenty of potential ways to do this: you might be able to pull it directly from a database, or extract it using an API. If you don’t have access to the raw data, you can imitate Google and write a crawler to extract the data that you need.
I’m going to do exactly that against 24 ways: I’ll build a simple crawler using wget, a command-line tool that features a powerful “recursive” mode that’s ideal for scraping websites.
We’ll start at the https://24ways.org/archives/ page, which links to an archived index for every year that 24 ways has been running.
Then we’ll tell wget to recursively crawl the website, using the --recursive flag.
We don’t want to fetch every single page on the site - we’re only interested in the actual articles. Luckily, 24 ways has nicely designed URLs, so we can tell wget that we only care about pages that start with one of the years it has been running, using the -I argument like this: -I /2005,/2006,/2007,/2008,/2009,/2010,/2011,/2012,/2013,/2014,/2015,/2016,/2017
We want to be polite, so let’s wait for 2 seconds between each request rather than hammering the site as fast as we can: --wait 2
The first time I ran this, I accidentally downloaded the comments pages as well. We don’t want those, so let’s exclude them from the crawl using -X ""/*/*/comments"".
Finally, it’s useful to be able to run the command multiple times without downloading pages that we have already fetched. We can use the --no-clobber option for this.
Tie all of those options together and we get this command:
wget --recursive --wait 2 --no-clobber 
  -I /2005,/2006,/2007,/2008,/2009,/2010,/2011,/2012,/2013,/2014,/2015,/2016,/2017 
  -X ""/*/*/comments"" 
  https://24ways.org/archives/ 
If you leave this running for a few minutes, you’ll end up with a folder structure something like this:
$ find 24ways.org
24ways.org
24ways.org/2013
24ways.org/2013/why-bother-with-accessibility
24ways.org/2013/why-bother-with-accessibility/index.html
24ways.org/2013/levelling-up
24ways.org/2013/levelling-up/index.html
24ways.org/2013/project-hubs
24ways.org/2013/project-hubs/index.html
24ways.org/2013/credits-and-recognition
24ways.org/2013/credits-and-recognition/index.html
...
As a quick sanity check, let’s count the number of HTML pages we have retrieved:
$ find 24ways.org | grep index.html | wc -l
328
There’s one last step! We got everything up to 2017, but we need to fetch the articles for 2018 (so far) as well. They aren’t linked in the /archives/ yet so we need to point our crawler at the site’s front page instead:
wget --recursive --wait 2 --no-clobber 
  -I /2018 
  -X ""/*/*/comments"" 
  https://24ways.org/
Thanks to --no-clobber, this is safe to run every day in December to pick up any new content.
We now have a folder on our computer containing an HTML file for every article that has ever been published on the site! Let’s use them to build ourselves a search index.
Building a search index using SQLite
There are many tools out there that can be used to build a search engine. You can use an open-source search server like Elasticsearch or Solr, a hosted option like Algolia or Amazon CloudSearch or you can tap into the built-in search features of relational databases like MySQL or PostgreSQL.
I’m going to use something that’s less commonly used for web applications but makes for a powerful and extremely inexpensive alternative: SQLite.
SQLite is the world’s most widely deployed database, even though many people have never even heard of it. That’s because it’s designed to be used as an embedded database: it’s commonly used by native mobile applications and even runs as part of the default set of apps on the Apple Watch!
SQLite has one major limitation: unlike databases like MySQL and PostgreSQL, it isn’t really designed to handle large numbers of concurrent writes. For this reason, most people avoid it for building web applications.
This doesn’t matter nearly so much if you are building a search engine for infrequently updated content - say one for a site that only publishes new content on 24 days every year.
It turns out SQLite has very powerful full-text search functionality built into the core database - the FTS5 extension.
I’ve been doing a lot of work with SQLite recently, and as part of that, I’ve been building a Python utility library to make building new SQLite databases as easy as possible, called sqlite-utils. It’s designed to be used within a Jupyter notebook - an enormously productive way of interacting with Python code that’s similar to the Observable notebooks Natalie described on 24 ways yesterday.
If you haven’t used Jupyter before, here’s the fastest way to get up and running with it - assuming you have Python 3 installed on your machine. We can use a Python virtual environment to ensure the software we are installing doesn’t clash with any other installed packages:
$ python3 -m venv ./jupyter-venv
$ ./jupyter-venv/bin/pip install jupyter
# ... lots of installer output
# Now lets install some extra packages we will need later
$ ./jupyter-venv/bin/pip install beautifulsoup4 sqlite-utils html5lib
# And start the notebook web application
$ ./jupyter-venv/bin/jupyter-notebook
# This will open your browser to Jupyter at http://localhost:8888/
You should now be in the Jupyter web application. Click New -> Python 3 to start a new notebook.
A neat thing about Jupyter notebooks is that if you publish them to GitHub (either in a regular repository or as a Gist), it will render them as HTML. This makes them a very powerful way to share annotated code. I’ve published the notebook I used to build the search index on my GitHub account. 
​

Here’s the Python code I used to scrape the relevant data from the downloaded HTML files. Check out the notebook for a line-by-line explanation of what’s going on.
from pathlib import Path
from bs4 import BeautifulSoup as Soup
base = Path(""/Users/simonw/Dropbox/Development/24ways-search"")
articles = list(base.glob(""*/*/*/*.html""))
# articles is now a list of paths that look like this:
# PosixPath('...24ways-search/24ways.org/2013/why-bother-with-accessibility/index.html')
docs = []
for path in articles:
    year = str(path.relative_to(base)).split(""/"")[1]
    url = 'https://' + str(path.relative_to(base).parent) + '/'
    soup = Soup(path.open().read(), ""html5lib"")
    author = soup.select_one("".c-continue"")[""title""].split(
        ""More information about""
    )[1].strip()
    author_slug = soup.select_one("".c-continue"")[""href""].split(
        ""/authors/""
    )[1].split(""/"")[0]
    published = soup.select_one("".c-meta time"")[""datetime""]
    contents = soup.select_one("".e-content"").text.strip()
    title = soup.find(""title"").text.split("" ◆"")[0]
    try:
        topic = soup.select_one(
            '.c-meta a[href^=""/topics/""]'
        )[""href""].split(""/topics/"")[1].split(""/"")[0]
    except TypeError:
        topic = None
    docs.append({
        ""title"": title,
        ""contents"": contents,
        ""year"": year,
        ""author"": author,
        ""author_slug"": author_slug,
        ""published"": published,
        ""url"": url,
        ""topic"": topic,
    })
After running this code, I have a list of Python dictionaries representing each of the documents that I want to add to the index. The list looks something like this:
[
  {
    ""title"": ""Why Bother with Accessibility?"",
    ""contents"": ""Web accessibility (known in other fields as inclus..."",
    ""year"": ""2013"",
    ""author"": ""Laura Kalbag"",
    ""author_slug"": ""laurakalbag"",
    ""published"": ""2013-12-10T00:00:00+00:00"",
    ""url"": ""https://24ways.org/2013/why-bother-with-accessibility/"",
    ""topic"": ""design""
  },
  {
    ""title"": ""Levelling Up"",
    ""contents"": ""Hello, 24 ways. Iu2019m Ashley and I sell property ins..."",
    ""year"": ""2013"",
    ""author"": ""Ashley Baxter"",
    ""author_slug"": ""ashleybaxter"",
    ""published"": ""2013-12-06T00:00:00+00:00"",
    ""url"": ""https://24ways.org/2013/levelling-up/"",
    ""topic"": ""business""
  },
  ...
My sqlite-utils library has the ability to take a list of objects like this and automatically create a SQLite database table with the right schema to store the data. Here’s how to do that using this list of dictionaries.
import sqlite_utils
db = sqlite_utils.Database(""/tmp/24ways.db"")
db[""articles""].insert_all(docs)
That’s all there is to it! The library will create a new database and add a table to it called articles with the necessary columns, then insert all of the documents into that table.
(I put the database in /tmp/ for the moment - you can move it to a more sensible location later on.)
You can inspect the table using the sqlite3 command-line utility (which comes with OS X) like this:
$ sqlite3 /tmp/24ways.db
sqlite> .headers on
sqlite> .mode column
sqlite> select title, author, year from articles;
title                           author        year      
------------------------------  ------------  ----------
Why Bother with Accessibility?  Laura Kalbag  2013      
Levelling Up                    Ashley Baxte  2013      
Project Hubs: A Home Base for   Brad Frost    2013      
Credits and Recognition         Geri Coady    2013      
Managing a Mind                 Christopher   2013      
Run Ragged                      Mark Boulton  2013      
Get Started With GitHub Pages   Anna Debenha  2013      
Coding Towards Accessibility    Charlie Perr  2013      
...
<Ctrl+D to quit>
There’s one last step to take in our notebook. We know we want to use SQLite’s full-text search feature, and sqlite-utils has a simple convenience method for enabling it for a specified set of columns in a table. We want to be able to search by the title, author and contents fields, so we call the enable_fts() method like this:
db[""articles""].enable_fts([""title"", ""author"", ""contents""])
Introducing Datasette
Datasette is the open-source tool I’ve been building that makes it easy to both explore SQLite databases and publish them to the internet.
We’ve been exploring our new SQLite database using the sqlite3 command-line tool. Wouldn’t it be nice if we could use a more human-friendly interface for that?
If you don’t want to install Datasette right now, you can visit https://search-24ways.herokuapp.com/ to try it out against the 24 ways search index data. I’ll show you how to deploy Datasette to Heroku like this later in the article.
If you want to install Datasette locally, you can reuse the virtual environment we created to play with Jupyter:
./jupyter-venv/bin/pip install datasette
This will install Datasette in the ./jupyter-venv/bin/ folder. You can also install it system-wide using regular pip install datasette.
Now you can run Datasette against the 24ways.db file we created earlier like so:
./jupyter-venv/bin/datasette /tmp/24ways.db
This will start a local webserver running. Visit http://localhost:8001/ to start interacting with the Datasette web application.
If you want to try out Datasette without creating your own 24ways.db file you can download the one I created directly from https://search-24ways.herokuapp.com/24ways-ae60295.db
Publishing the database to the internet
One of the goals of the Datasette project is to make deploying data-backed APIs to the internet as easy as possible. Datasette has a built-in command for this, datasette publish. If you have an account with Heroku or Zeit Now, you can deploy a database to the internet with a single command. Here’s how I deployed https://search-24ways.herokuapp.com/ (running on Heroku’s free tier) using datasette publish:
$ ./jupyter-venv/bin/datasette publish heroku /tmp/24ways.db --name search-24ways
-----> Python app detected
-----> Installing requirements with pip

-----> Running post-compile hook
-----> Discovering process types
       Procfile declares types -> web

-----> Compressing...
       Done: 47.1M
-----> Launching...
       Released v8
       https://search-24ways.herokuapp.com/ deployed to Heroku
If you try this out, you’ll need to pick a different --name, since I’ve already taken search-24ways.
You can run this command as many times as you like to deploy updated versions of the underlying database.
Searching and faceting
Datasette can detect tables with SQLite full-text search configured, and will add a search box directly to the page. Take a look at http://search-24ways.herokuapp.com/24ways-b607e21/articles to see this in action.
​

SQLite search supports wildcards, so if you want autocomplete-style search where you don’t need to enter full words to start getting results you can add a * to the end of your search term. Here’s a search for access* which returns articles on accessibility:
http://search-24ways.herokuapp.com/24ways-ae60295/articles?_search=acces%2A
A neat feature of Datasette is the ability to calculate facets against your data. Here’s a page showing search results for svg with facet counts calculated against both the year and the topic columns:
http://search-24ways.herokuapp.com/24ways-ae60295/articles?_search=svg&_facet=year&_facet=topic
Every page visible via Datasette has a corresponding JSON API, which can be accessed using the JSON link on the page - or by adding a .json extension to the URL:
http://search-24ways.herokuapp.com/24ways-ae60295/articles.json?_search=acces%2A
Better search using custom SQL
The search results we get back from ../articles?_search=svg are OK, but the order they are returned in is not ideal - they’re actually being returned in the order they were inserted into the database! You can see why this is happening by clicking the View and edit SQL link on that search results page.
This exposes the underlying SQL query, which looks like this:
select rowid, * from articles where rowid in (
  select rowid from articles_fts where articles_fts match :search
) order by rowid limit 101
We can do better than this by constructing a custom SQL query. Here’s the query we will use instead:
select
  snippet(articles_fts, -1, 'b4de2a49c8', '8c94a2ed4b', '...', 100) as snippet,
  articles_fts.rank, articles.title, articles.url, articles.author, articles.year
from articles
  join articles_fts on articles.rowid = articles_fts.rowid
where articles_fts match :search || ""*""
  order by rank limit 10;
You can try this query out directly - since Datasette opens the underling SQLite database in read-only mode and enforces a one second time limit on queries, it’s safe to allow users to provide arbitrary SQL select queries for Datasette to execute.
There’s a lot going on here! Let’s break the SQL down line-by-line:
select
  snippet(articles_fts, -1, 'b4de2a49c8', '8c94a2ed4b', '...', 100) as snippet,
We’re using snippet(), a built-in SQLite function, to generate a snippet highlighting the words that matched the query. We use two unique strings that I made up to mark the beginning and end of each match - you’ll see why in the JavaScript later on.
  articles_fts.rank, articles.title, articles.url, articles.author, articles.year
These are the other fields we need back - most of them are from the articles table but we retrieve the rank (representing the strength of the search match) from the magical articles_fts table.
from articles
  join articles_fts on articles.rowid = articles_fts.rowid
articles is the table containing our data. articles_fts is a magic SQLite virtual table which implements full-text search - we need to join against it to be able to query it.
where articles_fts match :search || ""*""
  order by rank limit 10;
:search || ""*"" takes the ?search= argument from the page querystring and adds a * to the end of it, giving us the wildcard search that we want for autocomplete. We then match that against the articles_fts table using the match operator. Finally, we order by rank so that the best matching results are returned at the top - and limit to the first 10 results.
How do we turn this into an API? As before, the secret is to add the .json extension. Datasette actually supports multiple shapes of JSON - we’re going to use ?_shape=array to get back a plain array of objects:
JSON API call to search for articles matching SVG
The HTML version of that page shows the time taken to execute the SQL in the footer. Hitting refresh a few times, I get response times between 2 and 5ms - easily fast enough to power a responsive autocomplete feature.
A simple JavaScript autocomplete search interface
I considered building this using React or Svelte or another of the myriad of JavaScript framework options available today, but then I remembered that vanilla JavaScript in 2018 is a very productive environment all on its own.
We need a few small utility functions: first, a classic debounce function adapted from this one by David Walsh:
function debounce(func, wait, immediate) {
  let timeout;
  return function() {
    let context = this, args = arguments;
    let later = () => {
      timeout = null;
      if (!immediate) func.apply(context, args);
    };
    let callNow = immediate && !timeout;
    clearTimeout(timeout);
    timeout = setTimeout(later, wait);
    if (callNow) func.apply(context, args);
  };
};
We’ll use this to only send fetch() requests a maximum of once every 100ms while the user is typing.
Since we’re rendering data that might include HTML tags (24 ways is a site about web development after all), we need an HTML escaping function. I’m amazed that browsers still don’t bundle a default one of these:
const htmlEscape = (s) => s.replace(
  />/g, '&gt;'
).replace(
  /</g, '&lt;'
).replace(
  /&/g, '&'
).replace(
  /""/g, '&quot;'
).replace(
  /'/g, '&#039;'
);
We need some HTML for the search form, and a div in which to render the results:
<h1>Autocomplete search</h1>
<form>
  <p><input id=""searchbox"" type=""search"" placeholder=""Search 24ways"" style=""width: 60%""></p>
</form>
<div id=""results""></div>
And now the autocomplete implementation itself, as a glorious, messy stream-of-consciousness of JavaScript:
// Embed the SQL query in a multi-line backtick string:
const sql = `select
  snippet(articles_fts, -1, 'b4de2a49c8', '8c94a2ed4b', '...', 100) as snippet,
  articles_fts.rank, articles.title, articles.url, articles.author, articles.year
from articles
  join articles_fts on articles.rowid = articles_fts.rowid
where articles_fts match :search || ""*""
  order by rank limit 10`;

// Grab a reference to the <input type=""search"">
const searchbox = document.getElementById(""searchbox"");

// Used to avoid race-conditions:
let requestInFlight = null;

searchbox.onkeyup = debounce(() => {
  const q = searchbox.value;
  // Construct the API URL, using encodeURIComponent() for the parameters
  const url = (
    ""https://search-24ways.herokuapp.com/24ways-866073b.json?sql="" +
    encodeURIComponent(sql) +
    `&search=${encodeURIComponent(q)}&_shape=array`
  );
  // Unique object used just for race-condition comparison
  let currentRequest = {};
  requestInFlight = currentRequest;
  fetch(url).then(r => r.json()).then(d => {
    if (requestInFlight !== currentRequest) {
      // Avoid race conditions where a slow request returns
      // after a faster one.
      return;
    }
    let results = d.map(r => `
      <div class=""result"">
        <h3><a href=""${r.url}"">${htmlEscape(r.title)}</a></h3>
        <p><small>${htmlEscape(r.author)} - ${r.year}</small></p>
        <p>${highlight(r.snippet)}</p>
      </div>
    `).join("""");
    document.getElementById(""results"").innerHTML = results;
  });
}, 100); // debounce every 100ms
There’s just one more utility function, used to help construct the HTML results:
const highlight = (s) => htmlEscape(s).replace(
  /b4de2a49c8/g, '<b>'
).replace(
  /8c94a2ed4b/g, '</b>'
);
This is what those unique strings passed to the snippet() function were for.
Avoiding race conditions in autocomplete
One trick in this code that you may not have seen before is the way race-conditions are handled. Any time you build an autocomplete feature, you have to consider the following case:

User types acces
Browser sends request A - querying documents matching acces*
User continues to type accessibility
Browser sends request B - querying documents matching accessibility*
Request B returns. It was fast, because there are fewer documents matching the full term
The results interface updates with the documents from request B, matching accessibility*
Request A returns results (this was the slower of the two requests)
The results interface updates with the documents from request A - results matching access*

This is a terrible user experience: the user saw their desired results for a brief second, and then had them snatched away and replaced with those results from earlier on.
Thankfully there’s an easy way to avoid this. I set up a variable in the outer scope called requestInFlight, initially set to null.
Any time I start a new fetch() request, I create a new currentRequest = {} object and assign it to the outer requestInFlight as well.
When the fetch() completes, I use requestInFlight !== currentRequest to sanity check that the currentRequest object is strictly identical to the one that was in flight. If a new request has been triggered since we started the current request we can detect that and avoid updating the results.
It’s not a lot of code, really
And that’s the whole thing! The code is pretty ugly, but when the entire implementation clocks in at fewer than 70 lines of JavaScript, I honestly don’t think it matters. You’re welcome to refactor it as much you like.
How good is this search implementation? I’ve been building search engines for a long time using a wide variety of technologies and I’m happy to report that using SQLite in this way is genuinely a really solid option. It scales happily up to hundreds of MBs (or even GBs) of data, and the fact that it’s based on SQL makes it easy and flexible to work with.
A surprisingly large number of desktop and mobile applications you use every day implement their search feature on top of SQLite.
More importantly though, I hope that this demonstrates that using Datasette for an API means you can build relatively sophisticated API-backed applications with very little backend programming effort. If you’re working with a small-to-medium amount of data that changes infrequently, you may not need a more expensive database. Datasette-powered applications easily fit within the free tier of both Heroku and Zeit Now.
For more of my writing on Datasette, check out the datasette tag on my blog. And if you do build something fun with it, please let me know on Twitter.",2018,Simon Willison,simonwillison,2018-12-19T00:00:00+00:00,https://24ways.org/2018/fast-autocomplete-search-for-your-website/,code
253,Clip Paths Know No Bounds,"CSS Shapes are getting a lot of attention as browser support has increased for properties like shape-outside and clip-path. There are a few ways that we can use CSS Shapes, in particular with the clip-path property, that are not necessarily evident at first glance.
The basics of a clip path
Before we dig into specific techniques to expand on clip paths, we should first take a look at a basic shape and clip-path. Clip paths can apply a CSS Shape such as a circle(), ellipse(), inset(), or the flexible polygon() to any element. Everywhere in the element that is not within the bounds of our shape will be visually removed.
Using the polygon shape function, for example, we can create triangles, stars, or other straight-edged shapes as on Bennett Feely’s Clippy. While fixed units like pixels can be used when defining vertices/points (where the sides meet), percentages will give more flexibility to adapt to the element’s dimensions.
See the Pen Clip Path Box by Dan Wilson (@danwilson) on CodePen.

So for an octagon, we can set eight x, y pairs of percentages to define those points. In this case we start 30% into the width of the box for the first x and at the top of the box for the y and go clockwise. The visible area becomes the interior of the shape made by connecting these points with straight lines.
clip-path: polygon(
  30% 0%,
  70% 0%,
  100% 30%,
  100% 70%,
  70% 100%,
  30% 100%,
  0% 70%,
  0% 30%
);
A shape with less vertices than the eye can see
It’s reasonable to look at the polygon() function and assume that we need to have one pair of x, y coordinates for every point in our shape. However, we gain some flexibility by thinking outside the box — or more specifically when we think outside the range of 0% - 100%.
Our element’s box model will be the ultimate boundary for a clip-path, but we can still define points that exist beyond that natural box for an element.
See the Pen CSS Shapes Know No Bounds by Dan Wilson (@danwilson) on CodePen.

By going beyond the 0% - 100% range we can turn a polygon with three points into a quadrilateral, a pentagon, or a hexagon. In this example the shapes used are all similar triangles defining three points, but due to exceeding the bounds for our element box we visually see one triangle and two pentagons.
Our earlier octagon can similarly be made with only four points.
See the Pen Octagon with four points by Dan Wilson (@danwilson) on CodePen.

Multiple shapes, one clip path
We can lean on this power of going beyond the bounds of our element to also create more than one visual shape with a single polygon().
See the Pen Multiple shapes from one clip-path by Dan Wilson (@danwilson) on CodePen.

Depending on how we lay it out we can make each shape directly, but since we know we can move around in the space beyond the element’s box, we can draw extra lines to help us get where we need to go next as needed.
It can also help us in slicing an element. Combined with CSS Variables, we can work with overlapping elements and clip each one into alternating strips. This example is two elements, each divided into a few rectangles.
See the Pen 24w: Sliced Icon by Dan Wilson (@danwilson) on CodePen.

Different shapes with fill rules
A polygon() is not just a collection of points. There is one more key piece to its puzzle according to the specification — the Fill Rule. The default value we have been using so far is nonzero, and the second option is evenodd. These two values help determine what is considered inside and outside the shape.
See the Pen A Star Multiways by Dan Wilson (@danwilson) on CodePen.

As lines intersect we can get into situations where pieces seemingly on the inside can be considered outside the shape boundary. When using the evenodd fill rule, we can determine if a given point is inside or outside the boundary by drawing a ray from the point in any direction. If the ray crosses an even number of the clip path’s lines, the point is considered outside, and if it crosses an odd number the point is inside.
Order of operations
It is important to note that there are many CSS properties that affect the final composited appearance of an element via CSS Filters, Blend Modes, and more.
These compositing effects are applied in the order:

CSS Filters (e.g. filter: blur(2px))
Clipping (e.g. what this article is about)
Masking (Clipping’s cousin)
Blend Modes (e.g. mix-blend-mode: multiply)
Opacity

This means if we want to have a star shape and blur it, the blur will happen before the clip. And since blurs are most noticeable around the edge of an element box, the effect might be completely lost since we have clipped away the element’s box edges.
See the Pen Order of Filter + Clip by Dan Wilson (@danwilson) on CodePen.

If we want the edges of the star to be blurred, we do have the option to wrap our clipped element in a blurred parent element. The inner element will be rendered first (with its star clip) and then the parent will blur its contents normally.
Revealing content with animation
CSS Shapes can be transitioned and animated, allowing us to animate the visual area of our element without affecting the content within. For example, we can start with visually hidden content (fully clipped) and grow the clip path to reveal the content within. The important caveat for polygon() is that the number of points need to be the same for each keyframe, as well as the fill rule. Otherwise the browser will not have enough information to interpolate the intermediate values. 
See the Pen Clip Path Shape Reveal by Dan Wilson (@danwilson) on CodePen.

Don’t keep CSS Shapes in a box
Clip paths give us some interesting new possibilities, especially when we think of them as more than just basic shapes. We may be heavily modifying the visual representation of our elements with clip-path, but the underlying content remains unchanged and accessible which makes this property fairly powerful.",2018,Dan Wilson,danwilson,2018-12-20T00:00:00+00:00,https://24ways.org/2018/clip-paths-know-no-bounds/,code
241,Jank-Free Image Loads,"There are a few fundamental problems with embedding images in pages of hypertext; perhaps chief among them is this: text is very light and loads rather fast; images are much heavier and arrive much later. Consequently, millions (billions?) of times a day, a hapless Web surfer will start reading some text on a page, and then —
Your browser doesn’t support HTML5 video. Here is
     a link to the video instead.

— oops! — an image pops in above it, pushing said text down the page, and our poor reader loses their place.
By default, partially-loaded pages have the user experience of a slippery fish, or spilled jar of jumping beans. For the rest of this article, I shall call that jarring, no-good jumpiness by its name: jank. And I’ll chart a path into a jank-free future – one in which it’s easy and natural to author <img> elements that load like this:
Your browser doesn’t support HTML5 video. Here is
     a link to the video instead.

Jank is a very old problem, and there is a very old solution to it: the width and height attributes on <img>. The idea is: if we stick an image’s dimensions right into the HTML, browsers can know those dimensions before the image loads, and reserve some space on the layout for it so that nothing gets bumped down the page when the image finally arrives.

width
Specifies the intended width of the image in pixels. When given together with the height, this allows user agents to reserve screen space for the image before the image data has arrived over the network.

—The HTML 3.2 Specification, published on January 14 1997
Unfortunately for us, when width and height were first spec’d and implemented, layouts were largely fixed and images were usually only intended to render at their fixed, actual dimensions. When image sizing gets fluid, width and height get weird:
See the Pen fluid width + fixed height = distortion by Eric Portis (@eeeps) on CodePen.

width and height are too rigid for the responsive world. What we need, and have needed for a very long time, is a way to specify fixed aspect ratios, to pair with our fluid widths.
I have good news, bad news, and great news.
The good news is, there are ways to do this, now, that work in every browser. Responsible sites, and responsible developers, go through the effort to do them.
The bad news is that these techniques are all terrible, cumbersome hacks. They’re difficult to remember, difficult to understand, and they can interact with other pieces of CSS in unexpected ways.
So, the great news: there are two on-the-horizon web platform features that are trying to make no-jank, fixed-aspect-ratio, fluid-width images a natural part of the web platform.
aspect-ratio in CSS
The first proposed feature? An aspect-ratio property in CSS!
This would allow us to write CSS like this:
img {
    width: 100%;
}

.thumb {
    aspect-ratio: 1/1;
}

.hero {
    aspect-ratio: 16/9;
}
This’ll work wonders when we need to set aspect ratios for whole classes of images, which are all sized to fit within pre-defined layout slots, like the .thumb and .hero images, above.
Alas, the harder problem, in my experience, is not images with known-ahead-of-time aspect ratios. It’s images – possibly user generated images – that can have any aspect ratio. The really tricky problem is unknown-when-you’re-writing-your-CSS aspect ratios that can vary per-image. Using aspect-ratio to reserve space for images like this requires inline styles:
<img src=""image.jpg"" style=""aspect-ratio: 5/4"" />
And inline styles give me the heebie-jeebies! As a web developer of a certain age, I have a tiny man in a blue beanie permanently embedded deep within my hindbrain, who cries out in agony whenever I author a style="""" attribute. And you know what? The old man has a point! By sticking super-high-specificity inline styles in my content, I’m cutting off my, (or anyone else’s) ability to change those aspect ratios, for whatever reason, later.
How might we specify aspect ratios at a lower level? How might we give browsers information about an image’s dimensions, without giving them explicit instructions about how to style it?
I’ll tell you: we could give browsers the intrinsic aspect ratio of the image in our HTML, rather than specifying an extrinsic aspect ratio!
A brief note on intrinsic and extrinsic sizing
What do I mean by “intrinsic” and “extrinsic?”
The intrinsic size of an image is, put simply, how big it’d be if you plopped it onto a page and applied no CSS to it whatsoever. An 800×600 image has an intrinsic width of 800px.
The extrinsic size of an image, then, is how large it ends up after CSS has been applied. Stick a width: 300px rule on that same 800×600 image, and its intrinsic size (accessible via the Image.naturalWidth property, in JavaScript) doesn’t change: its intrinsic size is still 800px. But this image now has an extrinsic size (accessible via Image.clientWidth) of 300px.
It surprised me to learn this year that height and width are interpreted as presentational hints and that they end up setting extrinsic dimensions (albeit ones that, unlike inline styles, have absolutely no specificity).
CSS aspect-ratio lets us avoid setting extrinsic heights and widths – and instead lets us give images (or anything else) an extrinsic aspect ratio, so that as soon as we set one dimension (possibly to a fluid width, like 100%!), the other dimension is set automatically in relation to it.
The last tool I’m going to talk about gets us out of the extrinsic sizing game all together — which, I think, is only appropriate for a feature that we’re going to be using in HTML.
intrinsicsize in HTML
The proposed intrinsicsize attribute will let you do this:
<img src=""image.jpg"" intrinsicsize=""800x600"" />
That tells the browser, “hey, this image.jpg that I’m using here – I know you haven’t loaded it yet but I’m just going to let you know right away that it’s going to have an intrinsic size of 800×600.” This gives the browser enough information to reserve space on the layout for the image, and ensures that any and all extrinsic sizing instructions, specified in our CSS, will layer cleanly on top of this, the image’s intrinsic size.
You may ask (I did!): wait, what if my <img> references multiple resources, which all have different intrinsic sizes? Well, if you’re using srcset, intrinsicsize is a bit of a misnomer – what the attribute will do then, is specify an intrinsic aspect ratio:
<img
    srcset=""300x200.jpg 300w,
            600x400.jpg 600w,
            900x600.jpg 900w,
            1200x800.jpg 1200w""
    sizes=""75vw""
    intrinsicsize=""3x2"" />
In the future (and behind the “Experimental Web Platform Features” flag right now, in Chrome 71+), asking this image for its .naturalWidth would not return 3 – it will return whatever 75vw is, given the current viewport width. And Image.naturalHeight will return that width, divided by the intrinsic aspect ratio: 3/2.
Can’t wait
I seem to have gotten myself into the weeds a bit. Sizing on the web is complicated!
Don’t let all of these details bury the big takeaway here: sometime soon (🤞 2019‽ 🤞), we’ll be able to toss our terrible aspect-ratio hacks into the dustbin of history, get in the habit of setting aspect-ratios in CSS and/or intrinsicsizes in HTML, and surf a less-frustrating, more-performant, less-janky web. I can’t wait!",2018,Eric Portis,ericportis,2018-12-21T00:00:00+00:00,https://24ways.org/2018/jank-free-image-loads/,code
248,How to Use Audio on the Web,"I know what you’re thinking. I never never want to hear sound anywhere near a browser, ever ever, wow! 🙉
You’re having flashbacks, flashbacks to the days of yore, when we had a <bgsound> element and yup did everyone think that was the most rad thing since <blink>. I mean put those two together with a <marquee>, only use CSS colour names, make sure your borders were all set to ridge and you’ve got yourself the neatest website since 1998.
The sound played when the website loaded and you could play a MIDI file as well! Everyone could hear that wicked digital track you chose. Oh, surfing was gnarly back then.
Yes it is 2018, the end of in fact, soon to be 2019. We are certainly living in the future. Hoverboards self driving cars, holodecks VR headsets, rocket boots drone racing, sound on websites get real, Ruth.
We can’t help but be jaded, even though the <bgsound> element is depreciated, and the autoplay policy appeared this year. Although still in it’s infancy, the policy “controls when video and audio is allowed to autoplay”, which should reduce the somewhat obtrusive playing of sound when a website or app loads in the future.
But then of course comes the question, having lived in a muted present for so long, where and why would you use audio?
✨ Showcase Time ✨
There are some incredible uses of audio on websites today. This is my personal favourite futurelibrary.no, a site from Norway chronicling books that have been published from a forest of trees planted precisely for the books themselves. The sound effects are lovely, adding to the overall experience.
futurelibrary.no
Another site that executes this well is pottermore.com. The Hogwarts WebGL simulation uses both sound effects and ambient background music and gives a great experience. The button hovers are particularly good.
pottermore.com
Eighty-six and a half years is a beautiful narrative site, documenting the musings of an eighty-six and a half year old man. The background music playing on this site is not offensive, it adds to the experience.
Eighty-six and a half years
Sound can be powerful and in some cases useful. Last year I wrote about using them to help validate forms. Audiochart is a library which “allows the user to explore charts on web pages using sound and the keyboard”. Ben Byford recorded voice descriptions of the pages on his website for playback should you need or want it. There is a whole area of accessibility to be explored here.
Then there’s education. Fancy beginning with some piano in the new year? flowkey.com is a website which allows you to play along and learn at the same time. Need to brush up on your music theory? lightnote.co takes you through lessons to do just that, all audio enhanced. Electronic music more your thing? Ableton has your back with learningmusic.ableton.com, a site which takes you through the process of composing electronic music. A website, all made possible through the powers with have with the Web Audio API today.
lightnote.co
learningmusic.ableton.com
Considerations
Yes, tis the season, let’s be more thoughtful about our audios. There are some user experience patterns to begin with. 86andahalfyears.com tells the user they are about to ‘enter’ the site and headphones are recommended. This is a good approach because it a) deals with the autoplay policy (audio needs to be instigated by a user gesture) and b) by stating headphones are recommended you are setting the users expectations, they will expect sound, and if in a public setting can enlist the use of a common electronic device to cause less embarrassment.
Eighty-six and a half years
Allowing mute and/or volume control clearly within the user interface is a good idea. It won’t draw the user out of the experience, it’ll give more control to the user about what audio they want to hear (they may not want to turn down the volume of their entire device), and it’s less thought to reach for a very visible volume than to fumble with device settings.
Indicating that sound is playing is also something to consider. Browsers do this by adding icons to tabs, but this isn’t always the first place to look for everyone.
To The Future
So let’s go!
We see amazing demos built with Web Audio, and I’m sure, like me, they make you think, oh wow I wish I could do that / had thought of that / knew the first thing about audio to begin to even conceive that.
But audio doesn’t actually need to be all bells and whistles (hey, it’s Christmas). Starting, stopping and adjusting simple panning and volume might be all you need to get started to introduce some good sound design in your web design.
Isn’t it great then that there’s a tutorial just for that! Head on over to the MDN Web Audio API docs where the Using the Web Audio API article takes you through playing and pausing sounds, volume control and simple panning (moving the sound from left to right on stereo speakers).
This year I believe we have all experienced the web as a shopping mall more than ever. It’s shining store fronts, flashing adverts, fast food, loud noises.
Let’s use 2019 to create more forests to explore, oceans to dive and mountains to climb.",2018,Ruth John,ruthjohn,2018-12-22T00:00:00+00:00,https://24ways.org/2018/how-to-use-audio-on-the-web/,design
246,Designing Your Site Like It’s 1998,"It’s 20 years to the day since my wife and I started Stuff & Nonsense, our little studio and my outlet for creative ideas on the web. To celebrate this anniversary—and my fourteenth contribution to 24 ways— I’d like to explain how I would’ve developed a design for Planes, Trains and Automobiles, one of my favourite Christmas films.
My design for Planes, Trains and Automobiles is fixed at 800px wide.
Developing a <frameset> framework
I’ll start by using frames to set up the framework for this new website. Frames are individual pages—one for navigation, the other for my content—pulled together to form a frameset. Space is limited on lower-resolution screens, so by using frames I can ensure my navigation always remains visible. I can include any number of frames inside a <frameset> element.
I add two rows to my <frameset>; the first is for my navigation and is 50px tall, the second is for my content and will resize to fill any available space. As I don’t want frame borders or any space between my frames, I set frameborder and framespacing attributes to 0:
<frameset frameborder=""0"" framespacing=""0"" rows=""50,*"">
[…]
</frameset>
Next I add the source of my two frame documents. I don’t want people to be able to resize or scroll my navigation, so I add the noresize attribute to that frame:
<frameset frameborder=""0"" framespacing=""0"" rows=""50,*"">
<frame noresize scrolling=""no"" src=""nav.html"">
<frame src=""content.html"">
</frameset>
I do want links from my navigation to open in the content frame, so I give each <frame> a name so I can specify where I want links to open:
<frameset frameborder=""0"" framespacing=""0"" rows=""50,*"">
<frame name=""navigation"" noresize scrolling=""no"" src=""nav.html"">
<frame name=""content"" src=""content.html"">
</frameset>
The framework for this website is simple as it contains only two horizontal rows. Should I need a more complex layout, I can nest as many framesets—and as many individual documents—as I need:
<frameset rows=""50,*"">
 <frame name=""navigation"">
 <frameset cols=""25%,*"">
  <frame name=""sidebar"">
  <frame name=""content"">
 </frameset>
</frameset>
Letterbox framesets were common way to deal with multiple screen sizes. In a letterbox, the central frameset had a fixed height and width, while the frames on the top, right, bottom, and left expanded to fill any remaining space.
Handling older browsers
Sadly not every browser supports frames, so I should send a helpful message to people who use older browsers asking them to upgrade. Happily, I can do that using noframes content:
<noframes>
<body>
<p>This page uses frames, but your browser doesn’t support them. 
    Please upgrade your browser.</p>
</body>
</noframes>
Forcing someone back into a frame
Sometimes, someone may follow a link to a page from a portal or search engine, or they might attempt to open it in a new window or tab. If that page properly belongs inside a <frameset>, people could easily miss out on other parts of a design. This short script will prevent this happening and because it’s vanilla Javascript, it doesn’t require a library such as jQuery:
<script type=""text/javascript"">
if (top == self) {
  location = 'frameset.html';
}
</script>

Laying out my page
Before starting my layout, I add a few basic background and colour styles. I must include these attributes in every page on my website:
<body background=""img/container.jpg"" bgcolor=""#fef7fb"" 
    link=""#245eab"" alink=""#245eab"" vlink=""#3c146e"" text=""#000000"">
I want absolute control over how people experience my design and don’t want to allow it to stretch, so I first need a <table> which limits the width of my layout to 800px. The align attribute will keep this <table> in the centre of someone’s screen:
<table width=""800"" align=""center"">
 <tr>
  <td>[…]</td>
 </tr>
</table>
Although they were developed for displaying tabular information, the cells and rows which make up the <table> element make it ideal for the precise implementation of a design. I need several tables—often nested inside each other—to implement my design. These include tables for a banner and three rows of content:
<table width=""800"" align=""center"">
 <table>[…]</table>
 <table>
  <table>
   <table>[…]</table>
  </table>
 </table>
 <table>[…]</table>
 <table>[…]</table>
</table>
The width of the first table—used for my banner—is fixed to match the logo it contains. As I don’t need borders, padding, or spacing between these cells, I use attributes to remove them:
<table border=""0"" cellpadding=""0"" cellspacing=""0"" width=""587"" align=""center"">
 <tr>
  <td><img src=""logo.gif"" border=""0"" width=""587"" alt=""Logo""></td>
 </tr>
</table>
The next table—which contains the largest image, introduction, and a call-to-action—is one of the most complex parts of my design, so I need to ensure its layout is pixel perfect. To do that I add an extra row at the top of this table and fill each of its cells with tiny transparent images:
<tr>
 <td><img src=""spacer.gif"" width=""593"" height=""1""></td>
 <td><img src=""spacer.gif"" width=""207"" height=""1""></td>
</tr>
The height and width of these “shims” or “spacers” is only 1px but they will stretch to any size without increasing their weight on the page. This makes them perfect for performant website development.
For the hero of this design, I splice up the large image into three separate files and apply each slice as a background to the table cells. I also match the height of those cells to the background images:
<tr>
 <td background=""slice-1.jpg"" height=""473""> </td>
 <td background=""slice-2.jpg"" height=""473"">[…]</td>
</tr>

<tr>
 <td background=""slice-3.jpg"" height=""388""> </td>
</tr>
I use tables and spacer images throughout the rest of this design to lay out the various types of content with perfect precision. For example, to add a single-pixel border around my two columns of content, I first apply a blue background to an outer table along with 1px of cellspacing, then simply nest an inner table—this time with a white background—inside it:
<table border=""0"" cellpadding=""1"" cellspacing=""0"">
 <tr>
  <td>
   <table bgcolor=""#ffffff"" border=""0"" cellpadding=""0"" cellspacing=""0"">
[…]
   </table>
  </td>
 </tr>
</table>
Adding details
Tables are fabulous tools for laying out a page, but they’re also useful for implementing details on those pages. I can use a table to add a gradient background, rounded corners, and a shadow to the button which forms my “Buy the DVD” call-to-action. First, I splice my button graphic into three slices; two fixed-width rounded ends, plus a narrow gradient which stretches and makes this button responsive. Then, I add those images as backgrounds and use spacers to perfectly size my button:
<table border=""0"" cellpadding=""0"" cellspacing=""0"">
 <tr>
  <td background=""btn-1.jpg"" border=""0"" height=""48"" width=""30""><img src=""spacer.gif"" width=""30"" height=""1""></td>

  <td background=""btn-2.jpg"" border=""0"" height=""48"">
   <center>
    <a href="""" target=""_blank""><b>Buy the DVD</b></a>
   </center>
  </td>

  <td background=""btn-3.jpg"" border=""0"" height=""48"" width=""30""><img src=""spacer.gif"" width=""30"" height=""1""></td>
 </tr>
</table>
I use those same elements to add details to headlines and lists too. Adding a “bullet” to each item in a list needs only two additional table cells, a circular graphic, and a spacer:
<table border=""0"" cellpadding=""0"" cellspacing=""0"">
 <tr>
  <td width=""10""><img src=""li.gif"" border=""0"" width=""8"" height=""8""> </td>
  <td><img src=""spacer.gif"" width=""10"" height=""1""> </td>
  <td>Directed by John Hughes</td>
 </tr>
</table>
Implementing a typographic hierarchy
So far I’ve explained how to use frames, tables, and spacers to develop a layout for my content, but what about styling that content? I use <font> elements to change the typeface from the browser’s default to any font installed on someone’s device:
<font face=""Arial"">Planes, Trains and Automobiles is a comedy film […]</font>
To adjust the size of those fonts, I use the size attribute and a value between the smallest (1) and the largest (7) where 3 is the browser’s default. I use a size of 4 for this headline and 2 for the text which follows:
<font face=""Arial"" size=""4""><b>Steve Martin</b></font>

<font face=""Arial"" size=""2"">An American actor, comedian, writer, producer, and musician.</font>
When I need to change the typeface, perhaps from a sans-serif like Arial to a serif like Times New Roman, I must change the value of the face attribute on every element on all pages on my website.
NB: I use as many <br> elements as needed to create space between headlines and paragraphs.
View the final result (and especially the source.)
My modern day design for Planes, Trains and Automobiles.
I can imagine many people reading this and thinking “This is terrible advice because we don’t develop websites like this in 2018.” That’s true.
We have the ability to embed any number of web fonts into our products and websites and have far more control over type features, leading, ligatures, and sizes:
font-variant-caps: titling-caps;
font-variant-ligatures: common-ligatures;
font-variant-numeric: oldstyle-nums;
Grid has simplified the implementation of even the most complex compound grid down to just a few lines of CSS:
body {
  display: grid;
  grid-template-columns: 3fr 1fr 2fr 2fr 1fr 3fr;
  grid-template-rows: auto;
  grid-column-gap: 2vw;
  grid-row-gap: 1vh;
}
Flexbox has made it easy to develop flexible components such as navigation links:
nav ul { display: flex; }
nav li { flex: 1; }
Just one line of CSS can create multiple columns of fluid type:
main { column-width: 12em; }
CSS Shapes enable text to flow around irregular shapes including polygons:
[src*=""main-img""] {
  float: left;
  shape-outside: polygon(…);
}
Today, we wouldn’t dream of using images and a table to add a gradient, rounded corners, and a shadow to a button or link, preferring instead:
.btn {
  background: linear-gradient(#8B1212, #DD3A3C);
  border-radius: 1em;
  box-shadow: 0 2px 4px 0 rgba(0,0,0,0.50), inset 0 -1px 1px 0 rgba(0,0,0,0.50);
}
CSS Custom Properties, feature and media queries, filters, pseudo-elements, and SVG; the list of advances in HTML, CSS, and other technologies goes on. So does our understanding of how best to use them by separating content, structure, presentation, and behaviour. As 2018 draws to a close, we’re certain we know how to design and develop products and websites better than we did at the end of 1998.
Strange as it might seem looking back, in 1998 we were also certain our techniques and technologies were the best for the job. That’s why it’s dangerous to believe with absolute certainty that the frameworks and tools we increasingly rely on today—tools like Bootstrap, Bower, and Brunch, Grunt, Gulp, Node, Require, React, and Sass—will be any more relevant in the future than <font> elements, frames, layout tables, and spacer images are today.
I have no prediction for what the web will be like twenty years from now. However, I want to believe we’ll build on what we’ve learned during these past two decades about the importance of accessibility, flexibility, and usability, and that the mistakes we made while infatuated by technologies won’t be repeated.

Head over to my website if you’d like to read about how I’d implement my design for ‘Planes, Trains and Automobiles’ today.",2018,Andy Clarke,andyclarke,2018-12-23T00:00:00+00:00,https://24ways.org/2018/designing-your-site-like-its-1998/,code
264,Dynamic Social Sharing Images,"Way back when social media was new, you could be pretty sure that whatever you posted would be read by those who follow you. If you’d written a blog post and you wanted to share it with those who follow you, you could post a link and your followers would see it in their streams. Oh heady days! 
With so many social channels and a proliferation of content and promotions flying past in everyone’s streams, it’s no longer enough to share content on social media, you have to actively sell it if you want it to be seen. You really need to make the most of every opportunity to catch a reader’s attention if you’re trying to get as many eyes as possible on that sweet, sweet social content.
One of the best ways to grab attention with your posts or tweets is to include an image. There’s heaps of research that says that having images in your posts helps them stand out to followers. Reports I found showed figures from anything from 35% to 150% improvement from just having image in a post. Unfortunately, the details were surrounded with gross words like engagement and visual marketing assets and so I had to close the page before I started to hate myself too much.
So without hard stats to quote, we’ll call it a rule of thumb. The rule of thumb is that posts with images will grab more attention than those without, so it makes sense that when adding pages to a website, you should make sure that they have social media sharing images associated with them.
Adding sharing images
The process for declaring an image to be used in places like Facebook and Twitter is very simple, and at this point is familiar to many of us. You add a meta tag to the head of the page to point to the location of the image to use. When a link to the page is added to a post, the social network will fetch the page, look for the meta tag and then use the image you specified.
<meta property=""og:image"" content=""https://example.com/my_image.jpg"">
There’s a good post on this over at CSS-Tricks if you need to bone up on the details of this and other similar meta tags for social media sharing.
This is all fine and well for content that has a very obvious choice of image to go along with it, but what if you don’t necessarily have an image? One approach is to use stock photography, but that’s not going to be right for every situation.
This was something we faced with 24 ways in 2017. We wanted to add images to the tweets we post each day announcing a new article. Some articles have images, but not all, and there tended not to be any consistency in terms of imagery from one article to the next. We always have an author photograph, but those don’t usually lend themselves directly to being the main ‘hero’ image for an article.
Putting his thinking cap on, Paul came up with a design for an image that used the author photo along with a quote extracted from the article.
One of the hand-made sharing images from 2017
Each day we would pick a quote from the article, and Paul would manually compose an image to be uploaded to the site. The results were great, but the whole process was a bit too labour intensive and relied on an individual (Paul) being available each day to do the work. I thought we could probably improve this.
Hatching a new plan
One initial idea I came up with was to script the image editor to dynamically build a new image by pulling content from our database. Sketch has plugins available to pull JSON content into a design, and our CMS can easily output JSON data, so that was one possibility.
The more I thought about this and how much I wish graphic design tools worked just a little bit more like CSS, the obvious solution hit me. We should just build it with CSS!
In fact, as the author name and image already exist in our CMS, and the visual styling is based on the design of the website, couldn’t this just be another page on the site generated by the CMS?
Breaking it down, I figured the steps needed would be something like:

Create the CSS to lay out a component that could be turned into an image
Add a new field to articles in the CMS to hold a handpicked quote
Build a new article template in the CMS to output the author name and quote dynamically for any article
… um … screenshot?

I thought I’d get cracking and see if I could figure out the final steps later.
Building the page
The first thing to tackle was the basic HTML and CSS to lay out the components for our image. That bit was really easy, as I just asked Paul to do it. Everyone should have a Paul.
Paul’s code uses a fixed dimension container in the HTML, set to 600 × 315px. This is to make it the correct aspect ratio for Facebook’s recommended image size. It’s useful to remember here that it doesn’t need to be responsive or robust, as the page only needs to lay out correctly for a screenshot and a fixed size in a known browser.
With the markup and CSS in place, I turned this into a new template. Our CMS can easily display content through any number of templates, so I created a version of the article template that was totally stripped down. It only included the author details and the quote, along with Paul’s markup.
I also added the quote as a new field on the article in the CMS, so each ‘image’ could be quickly and easily customised in the editing process.
I added a new field to the article template to capture the quote.
With very little effort, we quickly had a page to dynamically generate our ‘image’ right from the CMS. You can see any of them by adding /sharing onto the end of an article URL for any 2018 article.
Our automatically generated layout direct from the CMS
It soon became clear that the elusive Step 4 was going to be the tricky part. I can create a small page on the site that looks like an image, but how should I go about turning it into one? An obvious route is to screenshot the page by hand, but that’s going back to some of the manual steps I was trying to eliminate, and also opens up a possibility for errors to be made. But it did lead me to the thought… how could I automatically take a screenshot?
Enter Puppeteer
Puppeteer is a Node.js library that provides a nice API onto Headless Chrome. What is Headless Chrome, you ask? It’s just a version of the Chrome browser than runs from the command line without ever drawing anything to a user interface window. It loads pages, renders CSS, runs JavaScript, pretty much every normal thing that Chrome on the desktop does, but without a clicky user interface.
Headless Chrome can be used for all sorts of things such as running automated tests on front-end code after making changes, or… get this… rendering pages that can be used for screenshots. The actual process of writing some code to control Chrome and to take the screenshot is where Puppeteer comes in. Puppeteer puts a friendly layer in front of big old scary Chrome to enable us to interact with it using simple JavaScript code running in Node.
Using Puppeteer, I can write a small script that will repeatably turn a URL into an image. So simple is it to do this, that’s it’s actually Puppeteer’s ‘hello world’ example.
First you install Puppeteer. It downloads a compatible headless browser (actually Chromium) as a dependancy, so you don’t need to worry about installing that. At the command line:
npm i puppeteer
Then save a new file as example.js with this code:
const puppeteer = require('puppeteer');

(async () => {
  const browser = await puppeteer.launch();
  const page = await browser.newPage();
  await page.goto('https://example.com');
  await page.screenshot({path: 'example.png'});
  await browser.close();
})();
and then run it using Node:
node example.js
This will output an image file example.png to disk, which contains a screenshot of, in this case https://example.com. The logic of the code is reasonably easy to follow:

Launch a browser
Open up a new page
Goto a URL
Take a screenshot
Close the browser

The async function and await keywords are a way to have the script pause and wait for normally asynchronous code to return before proceeding. That’s useful with actions like loading a web page that might take some time to complete. They’re used with Promises, and the effect is to make asynchronous code behave as if it’s synchronous. You can read more about async and await at MDN if you’re interested.
That’s a good proof-of-concept using the basic Puppeteer example. I can take a screenshot of a URL! But what happens if I put the URL of my new special page in there?
Our content is up in the corner of the image with lots of empty space.
That’s not great. It’s okay, but not great. It looks like that, by default, Puppeteer takes a screenshot with a resolution of 800 × 600, so we need to find out how to adjust that. Fortunately, the docs aren’t the worst and I was able to find the page.setViewport() method pretty easily.
const puppeteer = require('puppeteer');

(async () => {
  const browser = await puppeteer.launch();
  const page = await browser.newPage();
  await page.goto('https://24ways.org/2018/clip-paths-know-no-bounds/sharing');
  await page.setViewport({
    width: 600,
    height: 315
  });
  await page.screenshot({path: 'example.png'});
  await browser.close();
})();
This worked! The screenshot is now 600 × 315 as expected. That’s exactly what we asked for. Trouble is, that’s a bit low res and it is nearly 2019 after all. While in those docs, I noticed the deviceScaleFactor option that can be passed to page.setViewport(). Setting that to 2 gives us an image of the same area of the screen, but with twice as many pixels.
  await page.setViewport({
    width: 600,
    height: 315,
    deviceScaleFactor: 2
  });
Perfect! We now have a programmatic way of turning a URL into an image.
Improving the script
Rather than having a script with a fixed URL in it that outputs an image called example.png, the next step is to make that a bit more dynamic. The aim here is to have a script that we can run with a URL as an argument and have it output an image for that one page. That way we can run it manually, or hook it into part of our site’s build process to automate the generation of the image.
Our goal is to call the script like this:
node shoot-sharing-image.js https://24ways.org/2018/clip-paths-know-no-bounds/
And I want the image to come out with the name clip-paths-know-no-bounds.png. To do that, I need to have my script look for command arguments, and then to split the URL up to grab the slug from it.
// Get the URL and the slug segment from it
const url = process.argv[2];
const segments = url.split('/');
// Get the second-to-last segment (the slug)
const slug = segments[segments.length-2];
We can then use these variables later in the script, remembering to add sharing back onto the end of the URL to get our dedicated page.
(async () => {
  const browser = await puppeteer.launch();
  const page = await browser.newPage();
  await page.goto(url + 'sharing');
  await page.setViewport({
    width: 600,
    height: 315,
    deviceScaleFactor: 2
  });
  await page.screenshot({path: slug + '.png'});
  await browser.close();
})();
Once you’re generating the image with Node, there’s all sorts of things you can do with it. An obvious step is to move it to the correct location within your site or project.
You can also run optimisations on the file. I’m using imagemin with pngquant to reduce the file size a little.
const imagemin = require('imagemin');
const imageminPngquant = require('imagemin-pngquant');

await imagemin([slug + '.png'], 'build', {
  plugins: [
    imageminPngquant({quality: '75-90'})
  ]
});

You can see the completed example as a gist.
Integrating it with your CMS
So we now have a command we can run to take a URL and generate a custom image for that URL. It’s in a format that can be called by any sort of build script, or triggered from a publishing hook in a CMS. Exactly how you do that is going to depend on the way your site is built and the technology stack you’re using, but it’s likely not too hard as long as you can run a command as part of the process.
For 24 ways this year, I’ve been running the script by hand once each article is ready. My script adds the file to a git repo and pushes to a deployment remote that is configured to automatically deploy static assets to our server. Along with our theme of making incremental improvements, next year I’ll look to automate this one step further.
We may also look at having a few slightly different layouts to choose from, so that each day isn’t exactly the same as the last. Interestingly, we could even try some A/B tests to see if there’s any particular format of image or type of quote that does a better job of grabbing attention. There are lots of possibilities!

By using a bit of ingenuity, some custom CMS templates, and the very useful Puppeteer project, we’ve been able to reliably produce dynamic social media sharing images for all of our articles. In doing so, we reduced the dependancy on any individual for producing those images, and opened up a world of possibilities in how we use those images.
I hope you’ll give it a try!",2018,Drew McLellan,drewmclellan,2018-12-24T00:00:00+00:00,https://24ways.org/2018/dynamic-social-sharing-images/,code