rowid,title,contents,year,author,author_slug,published,url,topic 167,Back To The Future of Print,"By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (“yarrr… I remember back in the browser wars…”) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now. I am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era. Getting started As with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link element. This is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type ‘all’ which means that the styles within then apply to print and screen alike. The media type ‘screen’ only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print. Make sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it! Another thing you should be thinking is ‘does it need to be printed’. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen. Context is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout. Tips and tricks During these tip’s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:“simple example”:/examples/back-to-the-future-of-print/demo-1.html 1. Remove the cruft First things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;. 2. Linearise your content Content doesn’t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4. 3. Improve your type Once you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page. Typography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement). 4. Go wild on links There are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally. When deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson’s article on generating footnotes for print6. Using some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself. HTML:

I wish Google could find my keys

CSS: a:link:after, a:visited:after, a:hover:after, a:active:after { content: "" <"" attr(href) ""> ""; } But this is not perfect, in the above example the content of the href is just naively plonked after the link text: I wish Google would find my keys As looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself. CSS: a:link:after, a:visited:after, a:hover:after, a:active:after { content: "" <"" attr(href) ""> ""; color: grey; font-style: italic; font-weight: normal; } a[href^=""/""]:after { content: "" ""; } The output is now what we were looking for (you will need to replace example.com with your own root URL): I wish Google would find my keys Using regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg: HTML: me@example.com CSS: a[href^=""mailto""]:after { content: """"; } This example shows the above in action. Of course with this clever technique, there are the usual browser support issues. While it won’t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour. 5. Jazz your headers for print This is more of a design consideration, don’t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2’s and styling other headings with graduating colors or font sizes. And here is the example complete with jazzy headers. 6. Build in general hooks If you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites 7. For that extra touch of class When printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version. Using the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript’s window.location.href variable. function addPrintFooter() { var p = document.createElement('p'); p.className = 'print-footer'; p.innerHTML = window.location.href; document.body.appendChild(p); } You can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action 8. Tabular data across pages If you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value. Also if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7. Gotchas 1. Where did all my content go? Absolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div’s content will be printed, the rest will look truncated after this. Floating long columns may still have this affect, as mentioned in Eric Meyer’s article on ‘A List Apart’ article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9. A simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet. Using position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static; Whilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues. 2. Damn those background browser settings One of the factors of life you now need to accept is that you can’t control the user’s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user. Naturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example. Where colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour. Check the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway. One final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn’t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type. 3. Using JavaScript in your CSS? … beware IE6 Internet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10. 4. De-enhance your Progressive enhancements Quite a classic “doh” moment is when you realise that, of course paper doesn’t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later. If this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect. And Finally… I refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media. Be careful you don’t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print. Further Reading 1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets 2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets 3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy. 4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last 5 Richard Rutter Has a fantastic resource on typography which also applies to print. 6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page. 7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support 8 This ‘A List Apart’ article is dated May 10th 2002 though is still mostly relevant 9 Float clearing technique using ‘overflow:hidden’ 10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print 11 Wikipedia has a good article on the definition of progressive enhancement 12 For a really neat trick involving a dynamically generated column to displaying and meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda’s site",2007,Natalie Downe,nataliedowne,2007-12-09T00:00:00+00:00,https://24ways.org/2007/back-to-the-future-of-print/,design 180,Going Nuts with CSS Transitions,"I’m going to show you how CSS 3 transforms and WebKit transitions can add zing to the way you present images on your site. Laying the foundations First we are going to make our images look like mini polaroids with captions. Here’s the markup:

Found this little cutie on a walk in New Zealand!

You’ll notice we’re using a somewhat presentational class of pull-right here. This means the logic is kept separate from the code that applies the polaroid effect. The polaroid class has no positioning, which allows it to be used generically anywhere that the effect is required. The pull classes set a float and add appropriate margins—they can be used for things like blockquotes as well. .polaroid { width: 150px; padding: 10px 10px 20px 10px; border: 1px solid #BFBFBF; background-color: white; -webkit-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4); -moz-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4); box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4); } The actual polaroid effect itself is simply applied using padding, a border and a background colour. We also apply a nice subtle box shadow, using a property that is supported by modern WebKit browsers and Firefox 3.5+. We include the box-shadow property last to ensure that future browsers that support the eventual CSS3 specified version natively will use that implementation over the legacy browser specific version. The box-shadow property takes four values: three lengths and a colour. The first is the horizontal offset of the shadow—positive values place the shadow on the right, while negative values place it to the left. The second is the vertical offset, positive meaning below. If both of these are set to 0, the shadow is positioned equally on all four sides. The last length value sets the blur radius—the larger the number, the blurrier the shadow (therefore the darker you need to make the colour to have an effect). The colour value can be given in any format recognised by CSS. Here, we’re using rgba as explained by Drew behind the first door of this year’s calendar. Rotation For browsers that understand it (currently our old favourites WebKit and FF3.5+) we can add some visual flair by rotating the image, using the transform CSS 3 property. -webkit-transform: rotate(9deg); -moz-transform: rotate(9deg); transform: rotate(9deg); Rotations can be specified in degrees, radians (rads) or grads. WebKit also supports turns unfortunately Firefox doesn’t just yet. For our example, we want any polaroid images on the left hand side to be rotated in the opposite direction, using a negative degree value: .pull-left.polaroid { -webkit-transform: rotate(-9deg); -moz-transform: rotate(-9deg); transform: rotate(-9deg); } Multiple class selectors don’t work in IE6 but as luck would have it, the transform property doesn’t work in any current IE version either. The above code is a good example of progressive enrichment: browsers that don’t support box-shadow or transform will still see the image and basic polaroid effect. Animation WebKit is unique amongst browser rendering engines in that it allows animation to be specified in pure CSS. Although this may never actually make it in to the CSS 3 specification, it degrades nicely and more importantly is an awful lot of fun! Let’s go nuts. In the next demo, the image is contained within a link and mousing over that link causes the polaroid to animate from being angled to being straight. Here’s our new markup: White water rafting in Queenstown And here are the relevant lines of CSS: a.polaroid { /* ... */ -webkit-transform: rotate(10deg); -webkit-transition: -webkit-transform 0.5s ease-in; } a.polaroid:hover, a.polaroid:focus, a.polaroid:active { /* ... */ -webkit-transform: rotate(0deg); } The @-webkit-transition@ property is the magic wand that sets up the animation. It takes three values: the property to be animated, the duration of the animation and a ‘timing function’ (which affects the animation’s acceleration, for a smoother effect). -webkit-transition only takes affect when the specified property changes. In pure CSS, this is done using dynamic pseudo-classes. You can also change the properties using JavaScript, but that’s a story for another time. Throwing polaroids at a table Imagine there are lots of differently sized polaroid photos scattered on a table. That’s the effect we are aiming for with our next demo. As an aside: we are using absolute positioning to arrange the images inside a flexible width container (with a minimum and maximum width specified in pixels). As some are positioned from the left and some from the right when you resize the browser they shuffle underneath each other. This is an effect used on the UX London site. This demo uses a darker colour shadow with more transparency than before. The grey shadow in the previous example worked fine, but it was against a solid background. Since the images are now overlapping each other, the more opaque shadow looked fake. -webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); -moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); On hover, as well as our previous trick of animating the image rotation back to straight, we are also making the shadow darker and setting the z-index to be higher than the other images so that it appears on top. And Finally… Finally, for a bit more fun, we’re going to simulate the images coming towards you and lifting off the page. We’ll achieve this by making them grow larger and by offsetting the shadow & making it longer. Screenshot 1 shows the default state, while 2 shows our previous hover effect. Screenshot 3 is the effect we are aiming for, illustrated by demo 4. a.polaroid { /* ... */ z-index: 2; -webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); -moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3); -webkit-transform: rotate(10deg); -moz-transform: rotate(10deg); transform: rotate(10deg); -webkit-transition: all 0.5s ease-in; } a.polaroid:hover, a.polaroid:focus, a.polaroid:active { z-index: 999; border-color: #6A6A6A; -webkit-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4); -moz-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4); box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4); -webkit-transform: rotate(0deg) scale(1.05); -moz-transform: rotate(0deg) scale(1.05); transform: rotate(0deg) scale(1.05); } You’ll notice we are now giving the transform property another transform function: scale, which takes increases the size by the specified factor. Other things you can do with transform include skewing, translating or you can go mad creating your own transforms with a matrix. The box-shadow has both its offset and blur radius increased dramatically, and is darkened using the alpha channel of the rgba colour. And because we want the effects to all animate smoothly, we pass a value of all to the -webkit-transition property, ensuring that any changed property on that link will be animated. Demo 5 is the finished example, bringing everything nicely together. CSS transitions and transforms are a great example of progressive enrichment, which means improving the experience for a portion of the audience without negatively affecting other users. They are also a lot of fun to play with! Further reading -moz-transform – the mozilla developer center has a comprehensive explanation of transform that also applies to -webkit-transform and transform. CSS: Animation Using CSS Transforms – this is a good, more indepth tutorial on animations. CSS Animation – the Safari blog explains the usage of -webkit-transform. Dinky pocketbooks with transform – another use for transforms, create your own printable pocketbook. A while back, Simon wrote a little bookmarklet to spin the entire page… warning: this will spin the entire page.",2009,Natalie Downe,nataliedowne,2009-12-14T00:00:00+00:00,https://24ways.org/2009/going-nuts-with-css-transitions/,code 256,Develop Your Naturalist Superpowers with Observable Notebooks and iNaturalist,"We’re going to level up your knowledge of what animals you might see in an area at a particular time of year - a skill every naturalist* strives for - using technology! Using iNaturalist and Observable Notebooks we’re going to prototype seasonality graphs for particular species in an area, and automatically create a guide to what animals you might see in each month. *(a Naturalist is someone who likes learning about nature, not someone who’s a fan of being naked, that’s a ‘Naturist’… different thing!) Looking for critters in rocky intertidal habitats One of my favourite things to do is going rockpooling, or as we call it over here in California, ‘tidepooling’. Amounting to the same thing, it’s going to a beach that has rocks where the tide covers then uncovers little pools of water at different times of the day. All sorts of fun creatures and life can be found in this ‘rocky intertidal habitat’ A particularly exciting creature that lives here is the Nudibranch, a type of super colourful ‘sea slug’. There are over 3000 species of Nudibranch worldwide. (The word “nudibranch” comes from the Latin nudus, naked, and the Greek βρανχια / brankhia, gills.) ​ They are however quite tricky to find! Even though they are often brightly coloured and interestingly shaped, some of them are very small, and in our part of the world in the Bay Area in California their appearance in our rockpools is seasonal. We see them more often in Summer months, despite the not-as-low tides as in our Winter and Spring seasons. My favourite place to go tidepooling here is Pillar Point in Half Moon bay (at other times of the year more famously known for the surf competition ‘Mavericks’). The rockpools there are rich in species diversity, of varied types and water-coverage habitat zones as well as being relatively accessible. ​ I was rockpooling at Pillar Point recently with my parents and we talked to a lady who remarked that she hadn’t seen any Nudibranchs on her visit this time. I realised that having an idea of what species to find where, and at what time of year is one of the many superpower goals of every budding Naturalist. Using technology and the croudsourced species observations of the iNaturalist community we can shortcut our way to this superpower! Finding nearby animals with iNaturalist We’re going to be getting our information about what animals you can see in Pillar Point using iNaturalist. iNaturalist is a really fun platform that helps connect people to nature and report their findings of life in the outdoors. It is also a community of nature-loving people who help each other identify and confirm those observations. iNaturalist is a project run as a joint initiative by the California Academy of Sciences and the National Geographic Society. I’ve been using iNaturalist for over two years to record and identify plants and animals that I’ve found in the outdoors. I use their iPhone app to upload my pictures, which then uses machine learning algorithms to make an initial guess at what it is I’ve seen. The community is really active, and I often find someone else has verified or updated my species guess pretty soon after posting. This process is great because once an observation has been identified by at least two people it becomes ‘verified’ and is considered research grade. Research grade observations get exported and used by scientists, as well as being indexed by the Global Biodiversity Information Facility, GBIF. ​ iNaturalist has a great API and API explorer, which makes interacting and prototyping using iNaturalist data really fun. For example, if you go to the API explorer and expand the Observations : Search and fetch section and then the GET /observations API, you get a selection of input boxes that allow you to play with options that you can then pass to the API when you click the ‘Try it out’ button. ​ You’ll then get a URL that looks a bit like https://api.inaturalist.org/v1/observations?captive=false &geo=true&verifiable=true&taxon_id=47113&lat=37.495461&lng=-122.499584 &radius=5&order=desc&order_by=created_at which you can call and interrrogate using a programming language of your choice. If you would like to see an all-JavaScript application that uses the iNaturalist API, take a look at OwlsNearMe.com which Simon and I built one weekend earlier this year. It gets your location and shows you all iNaturalist observations of owls near you and lists which species you are likely to see (not adjusted for season). Rapid development using Observable Notebooks We’re going to be using Observable Notebooks to prototype our examples, pulling data down from iNaturalist. I really like using visual notebooks like Observable, they are great for learning and building things quickly. You may be familiar with Jupyter notebooks for Python which is similar but takes a bit of setup to get going - I often use these for prototyping too. Observable is amazing for querying and visualising data with JavaScript and since it is a hosted product it doesn’t require any setup at all. You can follow along and play with this example on my Observable notebook. If you create an account there you can fork my notebook and create your own version of this example. Each ‘notebook’ consists of a page with a column of ‘cells’, similar to what you get in a spreadsheet. A cell can contain Markdown text or JavaScript code and the output of evaluating the cell appears above the code that generated it. There are lots of tutorials out there on Observable Notebooks, I like this code introduction one from Observable (and D3) creator Mike Bostock. Developing your Naturalist superpowers If you have an idea of what plants and critters you might see in a place at the time you visit, you can hone in on what you want to study and train your Naturalist eye to better identify the life around you. For our example, we care about wildlife we can see at Pillar Point, so we need a way of letting the iNaturalist API know which area we are interested in. We could use a latitide, longitude and radius for this, but a rectangular bounding box is a better shape for the reef. We can use this tool to draw the area we want to search within: boundingbox.klokantech.com ​ The tool lets you export the bounding box in several forms using the dropdown at the bottom left under the map givese We are going to use the ‘DublinCore’ format as it’s closest to the format needed by the iNaturalist API. westlimit=-122.50542; southlimit=37.492805; eastlimit=-122.492738; northlimit=37.499811 A quick map primer: The higher the latitude the more north it is The lower the latitude the more south it is Latitude 0 = the equator The higher the longitude the more east it is of Greenwich The lower the longitude the more west it is of Greenwich Longitude 0 = Greenwich In the iNaturalst API we want to use the parameters nelat, nelng, swlat, swlng to create a query that looks inside a bounding box of Pillar Point near Half Moon Bay in California: nelat = highest latitude = north limit = 37.499811 nelng = highest longitude = east limit = -122.492738 swlat = smallest latitude = south limit = 37.492805 swlng = smallest longitude = west limit = 122.50542 As API parameters these look like this: ?nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=122.50542 These parameters in this format can be used for most of the iNaturalist API methods. Nudibranch seasonality in Pillar Point We can use the iNaturalist observation_histogram API to get a count of Nudibranch observations per week-of-year across all time and within our Pillar Point bounding box. In addition to the geographic parameters that we just worked out, we are also sending the taxon_id of 47113, which is iNaturalists internal number associated with the Nudibranch taxon. By using this we can get all species which are under the parent ‘Order Nudibranchia’. Another useful piece of naturalist knowledge is understanding the biological classification scheme of Taxanomic Rank - roughly, when a species has a Latin name of two words eg ‘Glaucus Atlanticus’ the first Latin word is the ‘Genus’ like a family name ‘Glaucus’, and the second word identifies that particular species, like a given name ‘Atlanticus’. The two Latin words together indicate a specific species, the term we use colloquially to refer to a type of animal often differs wildly region to region, and sometimes the same common name in two countries can refer to two different species. The common names for the Glaucus Atlanticus (which incidentally is my favourite sea slug) include: sea swallow, blue angel, blue glaucus, blue dragon, blue sea slug and blue ocean slug! Because this gets super confusing, Scientists like using this Latin name format instead. The following piece of code asks the iNaturalist Histogram API to return per-week counts for verified observations of Nudibranchs within our Pillar Point bounding box: pillar_point_counts_per_week = fetch( ""https://api.inaturalist.org/v1/observations/histogram?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=week_of_year&verifiable=true"" ).then(response => { return response.json(); }) Our next step is to take this data and draw a graph! We’ll be using Vega-Lite for this, which is a fab JavaScript graphing libary that is also easy and fun to use with Observable Notebooks. (Here is a great tutorial on exploring data and drawing graphs with Observable and Vega-Lite) The iNaturalist API returns data that looks like this: { ""total_results"": 53, ""page"": 1, ""per_page"": 53, ""results"": { ""week_of_year"": { ""1"": 136, ""2"": 20, ""3"": 150, ""4"": 65, ""5"": 186, ""6"": 74, ""7"": 47, ""8"": 87, ""9"": 64, ""10"": 56, But for our Vega-Lite graph we need data that looks like this: [{ ""week"": ""01"", ""value"": 136 }, { ""week"": ""02"", ""value"": 20 }, ...] We can convert what we get back from the API to the second format using a loop that iterates over the object keys: objects_to_plot = { let objects = []; Object.keys(pillar_point_counts_per_week.results.week_of_year).map(function(week_index) { objects.push({ week: `Wk ${week_index.toString()}`, observations: pillar_point_counts_per_week.results.week_of_year[week_index] }); }) return objects; } We can then plug this into Vega-Lite to draw us a graph: vegalite({ data: {values: objects_to_plot}, mark: ""bar"", encoding: { x: {field: ""week"", type: ""nominal"", sort: null}, y: {field: ""observations"", type: ""quantitative""} }, width: width * 0.9 }) It’s worth noting that we have a lot of observations of Nudibranchs particularly at Pillar Point due in no small part to the intertidal monitoring research that Alison Young and Rebecca Johnson facilitate for the California Achademy of Sciences. So, what if we want to look for the seasonality of observations of a particular species of adorable sea slug? We want our interface to have a select box with a list of all the species you might find at any time of year. We can do this using the species_counts API to create us an object with the iNaturalist species ID and common & Latin names. pillar_point_nudibranches = { let api_results = await fetch( ""https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&verifiable=true"" ).then(r => r.json()) let species_list = api_results.results.map(i => ({ value: i.taxon.id, label: `${i.taxon.preferred_common_name} (${i.taxon.name})` })); return species_list } We can create an interactive select box by importing code from Jeremy Ashkanas’ Observable Notebook: add import {select} from ""@jashkenas/inputs"" to a cell anywhere in our notebook. Observable is magic: like a spreadsheet, the order of the cells doesn’t matter - if one cell is referenced by any other cell then when that cell updates all the other cells refresh themselves. You can also import and reference one notebook from another! viewof select_species = select({ title: ""Which Nudibranch do you want to see seasonality for?"", options: [{value: """", label: ""All the Nudibranchs!""}, ...pillar_point_nudibranches], value: """" }) Then we go back to our old favourite, the histogram API just like before, only this time we are calling it with the value created by our select box ${select_species} as taxon_id instead of the number 47113. pillar_point_counts_per_month_per_species = fetch( `https://api.inaturalist.org/v1/observations/histogram?taxon_id=${select_species}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=month_of_year&verifiable=true` ).then(r => r.json()) Now for the fun graph bit! As we did before, we re-format the result of the API into a format compatible with Vega-Lite: objects_to_plot_species_month = { let objects = []; Object.keys(pillar_point_counts_per_month_per_species.results.month_of_year).map(function(month_index) { objects.push({ month: (new Date(2018, (month_index - 1), 1)).toLocaleString(""en"", {month: ""long""}), observations: pillar_point_counts_per_month_per_species.results.month_of_year[month_index] }); }) return objects; } (Note that in the above code we are creating a date object with our specific month in, and using toLocalString() to get the longer English name for the month. Because the JavaScript Date object counts January as 0, we use month_index -1 to get the correct month) And we draw the graph as we did before, only now if you interact with the select box in Observable the graph will dynamically update! vegalite({ data: {values: objects_to_plot_species_month}, mark: ""bar"", encoding: { x: {field: ""month"", type: ""nominal"", sort:null}, y: {field: ""observations"", type: ""quantitative""} }, width: width * 0.9 }) Now we can see when is the best time of year to plan to go tidepooling in Pillar Point if we want to find a specific species of Nudibranch. ​ This tool is great for planning when we to go rockpooling at Pillar Point, but what about if you are going this month and want to pre-train your eye with what to look for in order to impress your friends with your knowledge of Nudibranchs? Well… we can create ourselves a dynamic guide that you can with a list of the species, their photo, name and how many times they have been observed in that month of the year! Our select box this time looks as follows, simpler than before but assigning the month value to the variable selected_month. viewof selected_month = select({ title: ""When do you want to see Nudibranchs?"", options: [ { label: ""Whenever"", value: """" }, { label: ""January"", value: ""1"" }, { label: ""February"", value: ""2"" }, { label: ""March"", value: ""3"" }, { label: ""April"", value: ""4"" }, { label: ""May"", value: ""5"" }, { label: ""June"", value: ""6"" }, { label: ""July"", value: ""7"" }, { label: ""August"", value: ""8"" }, { label: ""September"", value: ""9"" }, { label: ""October"", value: ""10"" }, { label: ""November"", value: ""11"" }, { label: ""December"", value: ""12"" }, ], value: """" }) We then can use the species_counts API to get all the relevant information about which species we can see in month=${selected_month}. We’ll be able to reference this response object and its values later with the variable we just created, eg: all_species_data.results[0].taxon.name. all_species_data = fetch( `https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&month=${selected_month}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&verifiable=true` ).then(r => r.json()) You can render HTML directly in a notebook cell using Observable’s html tagged template literal:

If you go to Pillar Point ${ {"""": """", ""1"":""in January"", ""2"":""in Febrary"", ""3"":""in March"", ""4"":""in April"", ""5"":""in May"", ""6"":""in June"", ""7"":""in July"", ""8"":""in August"", ""9"":""in September"", ""10"":""in October"", ""11"":""in November"", ""12"":""in December"", }[selected_month] } you might see…

${all_species_data.results.map(s => `

${s.taxon.name}

Seen ${s.count} times

`)}
These few lines of HTML are all you need to get this exciting dynamic guide to what Nudibranchs you will see in each month! ​ Play with it yourself in this Observable Notebook. Conclusion I hope by playing with these examples you have an idea of how powerful it can be to prototype using Observable Notebooks and how you can use the incredible crowdsourced community data and APIs from iNaturalist to augment your naturalist skills and impress your friends with your new ‘knowledge of nature’ superpower. Lastly I strongly encourage you to get outside on a low tide to explore your local rocky intertidal habitat, and all the amazing critters that live there. Here is a great introduction video to tidepooling / rockpooling, by Rebecca Johnson and Alison Young from the California Academy of Sciences.",2018,Natalie Downe,nataliedowne,2018-12-18T00:00:00+00:00,https://24ways.org/2018/observable-notebooks-and-inaturalist/,code 197,Designing for Mobile Performance,"Last year, some colleagues at Google ran a research study titled “The Need for Mobile Speed” to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices. That’s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important. One of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. We wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded. To understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets; Intention Location State of mind Let’s look at each of those in turn. Intention Users browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it’s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight. Interestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser. This gives great insight into the user’s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There’s no goal they’re under pressure to achieve. If a site’s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up. However, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that “browsing user” into a “buying user” becomes all that much easier. When the user has no goal, there’s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around. Location Obviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it’s not something we traditionally need to take into account designing experiences for static platforms like desktop computers. The in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage – in particular app usage – most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps. The consequence being that if a site doesn’t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They’re using mobile devices, but they’re not actually mobile themselves. Another thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home. State of mind One more thing we need to take into consideration is the user’s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user’s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity. This is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age. What does this all mean? I think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all. The meaning of speed When it comes to performance, speed is measured in two ways – real speed; as measured on a clock, and perceived speed; how responsive an interaction feels. We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn’t have any clear indicators to let the user know the loading state of you website or app. So what can we do about this to improve our designs? How to fix / hack user perception There are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely. Load time User impression 200 ms Feels instant 1 s Feels it is performing smoothly 5 s Part of user flow 8 s Lose attention Remove the tap delay Mobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it’s their own browser causing the problem. Fortunately there’s a way to remove the delay. Add following in the of your page, and the delay no longer takes effect: You can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture. Make use of Skeleton Screens A skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS. One thing to consider though, if data doesn’t load then you might need to create a fallback 404 or error page to let the user know what happened. Example by Owen-Campbell Moore Responsive Touch Feedback Carefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user’s point of view, they’ve tapped and the page has responded immediately, so it feels really quick and satisfying. You can mimic this same behavior using our Material Design Components Web GitHub repo. Progress bars These UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker. Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations Navigation The speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user’s next action is quick to spot on the screen, they don’t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is. Facebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they’re looking for quickly, the interaction feels fast. What’s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth. Luke Wroblewski gave a talk last year in Ireland titled “Obvious Always Wins” which he demonstrated through the work he did with Google+. Luke’s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn’t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing. Conclusion By utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site’s stability, you increase the likelihood of positive user engagement and task completion. You can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance.",2017,Mustafa Kurtuldu,mustafakurtuldu,2017-12-18T00:00:00+00:00,https://24ways.org/2017/designing-for-mobile-performance/,ux 159,How Media Studies Can Massage Your Message,"A young web designer once told his teacher ‘just get to the meat already.’ He was frustrated with what he called the ‘history lessons and name-dropping’ aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why. Technique and theory are both integrated and necessary portions of a strong education. The student’s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique. History holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today’s medium. Controlling the Message ‘The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.’ – Frank Zappa Media is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it’s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: ‘The medium is the message.’ If instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered. Figure 1 Must we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be on the plate, the social, cultural and ideological associations of that cow, we begin to understand the complexity of both medium and message. A piece of steak on my plate makes me happy. A vegetarian friend from India might disagree and even find that that serving her a steak was very insensitive. Takeaway: Getting the message right involves understanding that message in order to direct it to your audience accordingly. A Separate Piece If we revisit the student who only wants technique, while he might become extremely adept at the rendering of an idea, without an understanding of the medium, how is he to have greater control over how that idea is perceived? Ultimately, his creativity is limited and his perspective narrowed, and the teacher has done her student a disservice without challenging him, particularly in a scholastic environment, to think in liberal, creative and ultimately innovative terms. For many years, web pundits including myself have promoted the idea of separation as a core concept within creating effective front-end media for the Web. By this, we’ve meant literal separation of the technologies and documents: Markup for content; CSS for presentation; DOM Scripting for behavior. While the message of separation was an important part of understanding and teaching best practices for manageable, scalable sites, that separation is really just a separation of pieces, not of entire disciplines. For in fact, the medium of the Web is an integrated one. That means each part of the desired message must be supported by the media silos within a given site. The visual designer must study the color, space, shape and placement of visual objects (including type) into a meaningful expression. The underlying markup is ideally written as semantically as possible, promote the meaning of the content it describes. Any interaction and functionality must make the process of the medium support, not take away from, the meaning of the site or Web application. Examination: The Glass Bead Game Figure 2 Figure 2 shows two screenshots of CoreWave’s historic ‘Glass Bead Game.’ Fashioned after Herman Hesse’s novel of the same name, the game was an exploration of how ideas are connected to other ideas via multiple forms of media. It was created for the Web in 1996 using server-side randomization with .htmlx files in order to allow players to see how random associations are in fact not random at all. Takeaway: We can use the medium itself to explore creative ideas, to link us from one idea to the next, and to help us better express those ideas to our audiences. Computers and Human Interaction Since our medium involves computers and human interaction, it does us well to look to foundations of computers and reason. Not long ago I was chatting with Jared Spool on IM about this and that, and he asked me ‘So how do you feel about that?’ This caused me no end of laughter and I instantly quipped back ‘It’s okay by me ELIZA.’ We both enjoyed the joke, but then I tried to share it with another dare I say younger colleague, and the reference was lost. Raise your hand if you got the reference! Some of you will, but many people who come to the Web medium do not get the benefit of such historical references because we are not formally educated in them. Joseph Weizenbaum created the ELIZA program, which emulates a Rogerian Therapist, in 1966. It was an early study of computers and natural human language. I was a little over 2 years old, how about you? Conversation with Eliza There are fortunately a number of ELIZA emulators on the Web. I found one at http://www.chayden.net/eliza/Eliza.html that actually contains the source code (in Java) that makes up the ELIZA script. Figure 3 shows a screen shot of the interaction. ELIZA first welcomes me, says ‘Hello, How do you do. Please state your problem’ and we continue in a short loop of conversation, the computer using cues from my answers to create new questions and leading fragments of conversation. Figure 3 Albeit a very limited demonstration of how humans could interact with a computer in 1966, it’s amusing to play with now and compare it to something as richly interactive as the Microsoft Surface (Figure 4). Here, we see clear Lucite blocks that display projected video. Each side of the block has a different view of the video, so not only does one have to match up the images as they are moving, but do so in the proper directionality. Figure 4 Takeway: the better we know our environment, the more we can alter it to emulate, expand and even supersede our message. Leveraging Holiday Cheer Since most of us at least have a few days off for the holidays now that Christmas is upon us, now’s a perfect time to reflect on ones’ environment and examine the messages within it. Convince your spouse to find you a few audio books for stocking stuffers. Find interactive games to play with your kids and observe them, and yourself, during the interaction. Pour a nice egg-nog and sit down with a copy of Marshall McLuhan’s ‘The Medium is the Massage.’ Leverage that holiday cheer and here’s to a prosperous, interactive new year.",2007,Molly Holzschlag,mollyholzschlag,2007-12-22T00:00:00+00:00,https://24ways.org/2007/how-media-studies-can-massage-your-message/,ux 317,"Putting the World into ""World Wide Web""","Despite the fact that the Web has been international in scope from its inception, the predominant mass of Web sites are written in English or another left-to-right language. Sites are typically designed visually for Western culture, and rely on an enormous body of practices for usability, information architecture and interaction design that are by and large centric to the Western world. There are certainly many reasons this is true, but as more and more Web sites realize the benefits of bringing their products and services to diverse, global markets, the more demand there will be on Web designers and developers to understand how to put the World into World Wide Web. Internationalization According to the W3C, Internationalization is: “…the design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.” Many Web designers and developers have at least heard, if not read, about Internationalization. We understand that the Web is in fact worldwide, but many of us never have the opportunity to work with Internationalization. Or, when we do, think of it in purely technical terms, such as “which character set do I use?” At first glance, it might seem to many that Internationalization is the act of making Web sites available to international audiences. And while that is in fact true, this isn’t done by broad-stroking techniques and technologies. Instead, it involves a far more narrow understanding of geographical, cultural and linguistic differences in specific areas of the world. This is referred to as localization and is the act of making a Web site make sense in the context of the region, culture and language(s) the people using the site are most familiar with. Internationalization itself includes the following technical tasks: Ensuring no barrier exists to the localization of sites. Of critical importance in the planning stages of a site for Internationalized audiences, the role of the developer is to ensure that no barrier exists. This means being able to perform such tasks as enabling Unicode and making sure legacy character encodings are properly handled. Preparing markup and CSS with Internationalization in mind. The earlier in the site development process this occurs, the better. Issues such as ensuring that you can support bidirectional text, identifying language, and using CSS to support non-Latin typographic features. Enabling code to support local, regional, language or culturally related references. Examples in this category would include time/date formats, localization of calendars, numbering systems, sorting of lists and managing international forms of addresses. Empowering the user. Sites must be architected so the user can easily choose or implement the localized alternative most appropriate to them. Localization According to the W3C, Localization is the: …adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a “locale”). So here’s where we get down to thinking about the more sociological and anthropological concerns. Some of the primary localization issues are: Numeric formats. Different languages and cultures use numbering systems unlike ours. So, any time we need to use numbers, such as in an ordered list, we have to have a means of representing the accurate numbering system for the locale in question. Money, honey! That’s right. I’ve got a pocketful of ugly U.S. dollars (why is U.S. money so unimaginative?). But I also have a drawer full of Japanese Yen, Australian Dollars, and Great British Pounds. Currency, how it’s calculated and how it’s represented is always a consideration when dealing with localization. Using symbols, icons and colors properly. Using certain symbols or icons on sites where they might offend or confuse is certainly not in the best interest of a site that wants to sell or promote a product, service or information type. Moreover, the colors we use are surprisingly persuasive – or detrimental. Think about colors that represent death, for example. In many parts of Asia, white is the color of death. In most of the Western world, black represents death. For Catholic Europe, shades of purple (especially lavender) have represented Christ on the cross and mourning since at least Victorian times. When Walt Disney World Europe launched an ad campaign using a lot of purple and very glitzy imagery, millions of dollars were lost as a result of this seeming subtle issue. Instead of experiencing joy and celebration at the ads, the European audience, particularly the French, found the marketing to be overly American, aggressive, depressing and basically unappealing. Along with this and other cultural blunders, Disney Europe has become a well-known case study for businesses wishing to become international. By failing to understand localization differences, and how powerful color and imagery act on the human psyche, designers and developers are put to more of a disadvantage when attempting to communicate with a given culture. Choosing appropriate references to objects and ideas. What seems perfectly natural in one culture in terms of visual objects and ideas can get confused in another environment. One of my favorite cases of this has to do with Gerber baby food. In the U.S., the baby food is marketed using a cute baby on the package. Most people in the U.S. culturally do not make an immediate association that what is being represented on the label is what is inside the container. However, when Gerber expanded to Africa, where many people don’t read, and where visual associations are less abstract, people made the inference that a baby on the cover of a jar of food represented what is in fact in the jar. You can imagine how confused and even angry people became. Using such approaches as a marketing ploy in the wrong locale can and will render the marketing a failure. As you can see, the act of localization is one that can have profound impact on the success of a business or organization as it seeks to become available to more and more people across the globe. Rethinking Design in the Context of Culture While well-educated designers and those individuals working specifically for companies that do a lot of localization understand these nuances, most of us don’t get exposed to these ideas. Yet, we begin to see how necessary it becomes to have an awareness of not just the technical aspects of Internationalization, but the socio-cultural ones within localization. What’s more, the bulk of information we have when it comes to designing sites typically comes from studies and work done on sites built in English and promoted to Western culture at large. We’re making a critical mistake by not including diverse languages and cultural issues within our usability and information architecture studies. Consider the following design from the BBC: In this case, we’re dealing with English, which is read left to right. We are also dealing with U.K. cultural norms. Notice the following: Location of of navigation Use of the color red Use of diverse symbols Mix of symbols, icons and photos Location of Search Now look at this design, which is the Arabic version of the BBC News, read right to left, and dealing with cultural norms within the Arabic-speaking world. Notice the following: Location of of navigation (location switches to the right) Use of the color blue (blue is considered the “safest” global color) No use of symbols and icons whatsoever Limitation of imagery to photos In most cases, the photos show people, not objects Location of Search Admittedly, some choices here are more obvious than others in terms of why they were made. But one thing that stands out is that the placement of search is the same for both versions. Is this the result of a specific localization decision, or based on what we believe about usability at large? This is exactly the kind of question that designers working on localization have to seek answers to, instead of relying on popular best practices and belief systems that exist for English-only Web sites. It’s a Wide World Web After All From this brief article on Internationalization, it becomes apparent that the art and science of creating sites for global audiences requires a lot more preparation and planning than one might think at first glance. Developers and designers not working to address these issues specifically due to time or awareness will do well to at least understand the basic process of making sites more culturally savvy, and better prepared for any future global expansion. One thing is certain: We not only are on a dramatic learning curve for designing and developing Web sites as it is, the need to localize sites is going to become more and more a part of the day to day work. Understanding aspects of what makes a site international and local will not only help you expand your skill set and make you more marketable, but it will also expand your understanding of the world and the people within it, how they relate to and use the Web, and how you can help make their experience the best one possible.",2005,Molly Holzschlag,mollyholzschlag,2005-12-09T00:00:00+00:00,https://24ways.org/2005/putting-the-world-into-world-wide-web/,ux 212,Refactoring Your Way to a Design System,"I love refactoring code. Absolutely love it. There’s something about taking a piece of UI or a bit of code and reworking it in a way that is simpler, modular, and reusable that makes me incredibly happy. I also love design systems work. It gives hybrids like me a home. It seems like everyone is talking about design systems right now. Design systems teams are perfect for those who enjoy doing architectural work and who straddle the line between designer and developer. Una Kravets recently identified some of the reasons that design systems fail, and chief among them are lack of buy-in, underlying architecture, and communication. While it’s definitely easier to establish these before project work begins, that doesn’t mean it is the only path to success. It’s a privilege to work on a greenfield project, and one that is not afforded to many. Companies with complex and/or legacy codebases may not be able to support a full rewrite of their product. In addition, many people feel overwhelmed at the thought of creating a complete system and are at a loss of how or where to even begin the process. This is where refactoring comes into play. According to Martin Fowler, “refactoring is the process of changing a software system in such a way that it does not alter the external behavior of the code yet improves its internal structure.” It’s largely invisible work, and if you do it right, the end user will never know the difference. What it will do is provide a decent foundation to begin more systematic work. Build a solid foundation When I was first asked to create Pantsuit, the design system for Hillary for America, I was tasked with changing our codebase to be more modular and scalable, without changing the behavior or visual design of the UI. We needed a system in place that would allow for the rapid creation of new projects while maintaining a consistent visual language. In essence, I was asked to refactor our code into a design system. During that refactor, I focused the majority of my efforts on creating a scalable architecture based on the UI components in a single workflow. Since I needed to maintain a 1:1 parity with production, the only changes I could create were under-the-hood. I started with writing coding standards and deciding on a CSS architecture that I would then use as I rewrote sections of the codebase. If you already have these in place, great! If not, then this is an excellent place to start. Even if your dream of a design system is never fully realized, having a coding philosophy and architecture in place will still have far-reaching benefits and implications. I want to note that if your refactor includes creating new coding standards or a CSS architecture, don’t try to switch everything over right away. Instead, focus on a single new feature and isolate/encapsulate your work from the rest of the codebase. Focus on the features The key principle to cleaning up a complex codebase is to always refactor in the service of a feature. — Max Kanat-Alexander Refactoring for the sake of refactoring can easily lead to accusations of misused time and lack of results. Another danger of refactoring is that it can turn into yak-shaving if you aren’t disciplined in your approach. To that end, tying your refactored components to feature work is a great way to limit scope and reduce the rest of unintended changes. For example, the initial work on Pantsuit focused only on components related to the donations flow. Every line of code I wrote was in service to improving the maintainability and modularity of that UI. Because we didn’t have any standards in place, I started with those. From there, I identified all the components present in every step of the donations flow, which included some type styles, buttons, form inputs and error states. Then came the refactor of each individual component. Finally, I reintegrated the newly refactored components into the existing donations flow and tested it against production, checking for visual and behavioral diffs. At the end of this process, I had the beginning of a design system that would grow to serve over 50 applications, and a case study to demonstrate its effectiveness. Ideally, you’ll want to get buy-in from your stakeholders and product owners before you begin any design systems work. However, in the absence of buy-in, linking your work to new feature development is a good way to both limit the scope of your refactor and jump start component creation. In addition, if you’re still trying to convince your team of the benefits of a design system, starting small and using the newly refactored, feature-driven work as a case study is one way showcase a design systems’ value. By providing a concrete example of how working towards a design system contributed to the project’s success, you’re gathering the data necessary to secure buy-in for a larger-scale effort. It’s a great way to show value, rather than just talking about it. Show, don’t tell Perhaps the most important thing you can do for any design system is to document it. The key is to create a frictionless way to keep the documentation up-to-date, otherwise no one will contribute to it, and in turn, it will become obsolete and useless. There are lots of tools out there to help you get started documenting your new system. One of my favorites is KSS, which parses comments in the code and uses them to generate a style guide. For Pantsuit, I used the node version of KSS, along with a template to quickly spin up a documentation site. I’ve listed just a few tools below; for even more, check out the tools sections of styleguides.io. Fractal Pattern Lab Drizzle Fabricator Astrum Catalog Regardless of what tool you settle on, it needs to integrate well with your current workflow. Conclusion: always be refactoring If you’re not lucky enough to be able to start a new design system from scratch, you can start small and work on a single feature or component. With each new project comes a new opportunity to flesh out a new part of the system, and another potential case study to secure buy-in and showcase its value. Make sure to carefully and thoroughly document each new portion of the system as it’s built. After a few projects, you’ll find yourself with a decent start to a design system. Good luck, and happy holidays! Further reading: Why Design Systems Fail CSS Architecture for Design Systems Refactoring: Improving the Design of Existing Code Refactoring CSS: The Three I’s Refactoring is About Features",2017,Mina Markham,minamarkham,2017-12-23T00:00:00+00:00,https://24ways.org/2017/refactoring-your-way-to-a-design-system/,code 187,A New Year's Resolution,"The end of 2009 is fast approaching. Yet another year has passed in a split second. Our Web Designing careers are one year older and it’s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010? Something that I noticed in 2009 is that being a web designer 24/7; it’s easy to get consumed by the web. It’s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter! Living in this bubble can lead to one’s work becoming stale, boring and basically like everyone else’s work on the web. No designer wants this. So, I say on 1st January 2010 let’s make it our New Year’s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades! Of course I wouldn’t let you embark on the New Year empty handed. To help you on your way I’ve compiled a few thoughts and ideas to get your brains ticking! Don’t design for the web, just design A key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn’t necessarily need any of these, so even before we’ve started we’ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. With this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you’ll find there are a thousand more exiting design possibilities. Note: Try leaving the wire framing till after you’ve gone to town with some initial design concepts. You might find it helps keep your head out of that ‘web space’ a little bit longer, thus enabling you to think more freely about your design. Really go crazy with these as you can always pull it back into line later. The key is to think big initially and then work backwards. There’s no point restricting your creativity early on because your technical knowledge can foresee problems down the line. You can always sort these problems out later on… let your creative juices flow! Inspiration can come from anywhere! (Photo: modomatic) Try something new! Progress in web design or in any design discipline is a sort of evolution. Design trends and solutions merge and mutate to create new design trends and hopefully better solutions. This is fine but the real leaps are made when someone has the guts to do something different. Don’t be afraid to challenge the status quo. To create truly original work you have to be prepared to get it wrong and that’s hard to do. When you’re faced with this challenge just remind yourself that in web design there is rarely a ‘best way to do something’, or why would we ever do it any other way? If you do this and get it right the pay off can be immense. Not only will you work stand out from the crowd by a mile, you will have become a trend setter as opposed to a trend follower. Tell a story with your design Great web design is way more than just the aesthetics, functionality or usability. Great web design goes beyond the pixels on the screen. For your website to make a real impact on it’s users it has to connect with them emotionally. So, whether your website is promoting your own company or selling cheese it needs to move people. You need to weave a story into your design. It’s this story that your users will connect with. To do this the main ingredients of your design need to be strongly connected. In my head those main ingredients are Copy, Graphic Design, Typography, imagery and colour. Copy Strong meaningful copy is the backbone to most great web design work. Pay special attention to strap lines and headlines as these are often the sparks that start the fire. All the other elements can be inspired by this backbone of strong copy. Graphic Design Use the copy to influence how you treat the page with your graphic design. Let the design echo the words. Typography What really excites me about typography isn’t the general text presentation on a page, most half decent web designer have a grasp of this already. What excites me is the potential there is to base a whole design on words and letters. Using the strong copy you already have, one has the opportunity the customise, distort, build and arrange words and letters to create beautiful and powerful compositions that can be the basis for an entire site design. Get creative with Typography (Photo: Pam Sattler) Imagery and Colour With clever use of imagery (photographs or illustrations) and colour you further have the chance to deepen the story you are weaving into your design. The key is to use meaningful imagery, don’t to insert generic imagery for the sake of filling space… it’s just a wasted opportunity. Remember, the main elements of your design combined are greater than the sum of their parts. Whatever design decisions you make on a page, make them for a good reason. It’s not good enough to try and seduce your users with slick and shiny web pages. For your site to leave a lasting impression on the user you need to make that emotional connection. Telling the Story (Advertising Agency: Tita, Milano, Italy, Art Director: Emanuele Basso) Go one step further So you’ve almost finished your latest website design. You’ve fulfilled the brief, you’re happy with the result and you’re pretty sure your client will be too. It’s at this point we should ask ourselves “Can I push this further”? What touches could you add to the site that’ll take it beyond what was required and into something exceptional? The truth is, to produce exceptional work we need to do more than is required of us. We need to answer the brief and then some! Go back through your site and make a note of what enhancements could be made to make the site not just good but outstanding. It might be revisiting a couple of pages that were neglected in the design process, it might be adding some CSS 3 gloss for the users that can benefit from it or it might just be adding some clever little easter eggs to show that you care. These touches will soon add up and make a massive difference to the finished product. So, go one step further… take it further than you anyone else will. Then your work will stand out for sure. Parting message I love being a designer for many of reasons but the main one being that with every new project we embark on we have the chance to express ourselves. We have the chance to create something special, something that people will talk about. It’s this chance that drives us onwards day after day, year after year. So in 2010 shout louder than you ever have before, take chances, try something new and above all design your socks off!",2009,Mike Kus,mikekus,2009-12-10T00:00:00+00:00,https://24ways.org/2009/a-new-years-resolution/,business 217,Beyond Web Mechanics – Creating Meaningful Web Design,"It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called ‘Destroy the Web 2.0 Look’. Elliot’s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called ‘Web 2.0 look’. Three and a half years on from Elliot’s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it’s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn’t matter so much if these websites were selling comparable services or products, but they’re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they’re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn’t make sense. I don’t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with. Being human As human beings we respond emotionally to everything around us – people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style – and don’t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it’s an expression of who they are. You know that old phrase, ‘Don’t judge a book by its cover’? Well, the problem is that people do, so it’s important we get the cover right. Much is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It’s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it’s far more likely they’ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it’s so important to create a visual experience that actually means something to the user. Meaningful design When we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious. Using a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they’re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. By establishing a website’s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can’t come up with a reason better than “I saw it on another website”, it’s probably a poor application of style. Design and style There are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It’s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn’t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard – it’s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. No compromise necessary Easy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we’re designing for and ask ourselves why we’re applying a certain kind of aesthetic style to our design. If you do this, there’s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics. Web designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It’s combining these elements of design successfully that makes for the best web design in the world.",2010,Mike Kus,mikekus,2010-12-05T00:00:00+00:00,https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/,design 281,Nine Things I've Learned,"I’ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I’ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I’ve learned stick out in my mind, so I thought I’d share them with you. They’re pretty random and in no particular order. 1. Becoming the designer you want to be When I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you’re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: “You’ll never become the designer you always dreamt of being by doing the work you never wanted to do”. This is so true; to become the designer you want to be, you need to be designing the things you’re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it’s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you’re carving your own path in the direction of becoming the designer you always wanted to be. 2. Compete on your own terms As well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines – user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it’s not really a unique selling point. Of course, some people do it better than others. One area of web design that clients have a strong opinion on, and will judge you by, is visual design. It’s an area in which it’s definitely possible to have a unique selling point. Designing the visual aesthetic for a website is a combination of logical decision making and a certain amount of personal style. If you can create a unique visual style to your work, it can become a selling point that’s unique to you. 3. How much to charge and staying motivated When you’re a freelance designer one of the hardest things to do is put a price on your work and skills. Finding the right amount to charge is a fine balance between supplying value to your customer and also charging enough to stay motivated to do a great job. It’s always tempting to offer a low price to win work, but it’s often not the best approach: not just for yourself but for the client as well. A client once asked me if I could reduce my fee by £1,000 and still be motivated enough to do a good job. In this case the answer was yes, but it was the question that resonated with me. I realized I could use this as a gauge to help me price projects. Before I send out a quote I now always ask myself the question “Is the amount I’ve quoted enough to make me feel motivated to do my best on this project?” I never send out a quote unless the answer is yes. In my mind there’s no point in doing any project half-heartedly, as every project is an opportunity to build your reputation and expand your portfolio to show potential clients what you can do. Offering a client a good price but not being prepared to put everything you have into it, isn’t value for money. 4. Supplying the right design When I started out as a graphic designer it seemed to be the done thing to supply clients with a ton of options for their logo or brochure designs. In a talk given by Dan Rubin, he mentioned that this was a legacy of agencies competing with each other in a bid to create the illusion of offering more value for money. Over the years, I’ve realized that offering more than one solution makes no sense. The reason a client comes to you as a designer is because you’re the person than can get it right. If I were to supply three options, I’d be knowingly offering my client at least two options that I didn’t think worked. To this day I still get asked how many homepage design options I’ll supply for the quoted amount. The answer is one. Of course, I’m more than happy to iterate upon the design to fine-tune it and, on the odd occasion, I do revisit a design concept if I just didn’t nail the design first time around. Your time is much better spent refining the right design option than rushing out three substandard designs in the same amount of time. 5. Colour is key There are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette used in a design can have such a profound effect on a visual design that it almost feels like you’re cheating. It’s easy to add more and more subtle shades of colour to add a sense of sophistication and complexity to a design, but it dilutes the overall visual impact. When I design, I almost have a rule that only allows me to use a very limited colour palette. I don’t always stick to it, but it’s always in mind and something I’m constantly reviewing through my design process. 6. Creative thinking is central to good or boundary-pushing web design When we think of creativity in web design we often link this to the visual design, as there is an obvious opportunity to be creative in this area if the brief allows it. Something that I’ve learnt in my time as a web designer is that there’s a massive need for creative thinking in the more technical aspects of web design. The tools we use for building websites are there to be manipulated and used in creative ways to design exciting and engaging user experiences. Great developers are constantly using their creativity to push the boundaries of what can be done with CSS, jQuery and JavaScript. Being creative and creative thinking are things we should embrace as an industry and they are qualities that can be found in anyone, whether they be a visual designer or Rails developer. 7. Creative block: don’t be afraid to get things wrong Creative block can be a killer when designing. It’s often applied to visual design, which is more subjective. I suffer from creative block on a regular basis. It’s hugely frustrating and can screw up your schedule. Having thought about what creative block actually is, I’ve come to the conclusion that it’s actually more of a lack of direction than a lack of ideas. You have ideas and solutions in mind but don’t feel committed to any of them. You’re scared that whatever direction you take, it’ll turn out to be wrong. I’ve found that the best remedy for this is to work through this barrier. It’s a bit like designing with a blindfold on – you don’t really know where you’re going. If you stick to your guns and keep pressing forward I find that, nine times out of ten, this process leads to a solution. As the page begins to fill, the direction you’re looking for slowly begins to take shape. 8. You get better at designing by designing I often get emails asking me what books someone can read to help them become a better designer. There are a lot of good books on subjects like HTML5, CSS, responsive web design and the like, that will really help improve anyone’s web design skills. But, when it comes to visual design, the best way to get better is to design as much as possible. You can’t follow instructions for these things because design isn’t following instructions. A large part of web design is definitely applying a set of widely held conventions, but there’s another part to it that is invention and the only way to get better at this is to do it as much as possible. 9. Self-belief is overrated Throughout our lives we’re told to have self-belief. Self-belief and confidence in what we do, whatever that may be. The problem is that some people find it easier than others to believe in themselves. I’ve spent years trying to convince myself to believe in what I do but have always found it difficult to have complete confidence in my design skills. Self-doubt always creeps in. I’ve realized that it’s ok to doubt myself and I think it might even be a good thing! I’ve realized that it’s my self-doubt that propels me forward and makes me work harder to achieve the best results. The reason I’m sharing this is because I know I’m not the only designer that feels this way. You can spend a lot of time fighting self-doubt only to discover that it’s your body’s natural mechanism to help you do the best job possible.",2011,Mike Kus,mikekus,2011-12-11T00:00:00+00:00,https://24ways.org/2011/nine-things-ive-learned/,business 125,Accessible Dynamic Links,"Although hyperlinks are the soul of the World Wide Web, it’s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn’t make the task of finding a specific link any easier. In an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website’s audience; hiding the real complexity of a page until the visitor interacts with the element. When JavaScript is not available The modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access. In typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there’s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious. Instead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional. When JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached. Hiding the links In JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened. The typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It’s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor. Once the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable. A common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use. Moving the links out of sight If you want a set of text links accessible to screen-readers and keyboard users, but don’t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link – this will give us a useful hook to solve the next problem). a.helper { position: absolute; left: -999em; } One important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go. The simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor’s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus: a.helper:focus, a.helper.focus { top: 0; left: 0; } This technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don’t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don’t support the focus pseudo-class, which is why there’s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers: if (anchor.className == ""helper"") { anchor.onfocus = function() { this.className = 'helper focus'; } anchor.onblur = function() { this.className = 'helper'; } } Since we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality. It is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor. Andy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project‘s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus. This technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look. Which way? If the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy’s hiding in plain sight technique) is the way to go.",2006,Mike Davies,mikedavies,2006-12-05T00:00:00+00:00,https://24ways.org/2006/accessible-dynamic-links/,ux 322,Introduction to Scriptaculous Effects,"Gather around kids, because this year, much like in that James Bond movie with Denise Richards, Christmas is coming early… in the shape of scrumptuous smooth javascript driven effects at your every whim. Now what I’m going to do, is take things down a notch. Which is to say, you don’t need to know much beyond how to open a text file and edit it to follow this article. Personally, I for instance can’t code to save my life. Well, strictly speaking, that’s not entirely true. If my life was on the line, and the code needed was really simple and I wasn’t under any time constraints, then yeah maybe I could hack my way out of it But my point is this: I’m not a programmer in the traditional sense of the word. In fact, what I do best, is scrounge code off of other people, take it apart and then put it back together with duct tape, chewing gum and dumb blind luck. No, don’t run! That happens to be a good thing in this case. You see, we’re going to be implementing some really snazzy effects (which are considerably more relevant than most people are willing to admit) on your site, and we’re going to do it with the aid of Thomas Fuchs’ amazing Script.aculo.us library. And it will be like stealing candy from a child. What Are We Doing? I’m going to show you the very basics of implementing the Script.aculo.us javascript library’s Combination Effects. These allow you to fade elements on your site in or out, slide them up and down and so on. Why Use Effects at All? Before get started though, let me just take a moment to explain how I came to see smooth transitions as something more than smoke and mirror-like effects included for with little more motive than to dazzle and make parents go ‘uuh, snazzy’. Earlier this year, I had the good fortune of meeting the kind, gentle and quite knowledgable Matt Webb at a conference here in Copenhagen where we were both speaking (though I will be the first to admit my little talk on Open Source Design was vastly inferior to Matt’s talk). Matt held a talk called Fixing Broken Windows (based on the Broken Windows theory), which really made an impression on me, and which I have since then referred back to several times. You can listen to it yourself, as it’s available from Archive.org. Though since Matt’s session uses many visual examples, you’ll have to rely on your imagination for some of the examples he runs through during it. Also, I think it looses audio for a few seconds every once in a while. Anyway, one of the things Matt talked a lot about, was how our eyes are wired to react to movement. The world doesn’t flickr. It doesn’t disappear or suddenly change and force us to look for the change. Things move smoothly in the real world. They do not pop up. How it Works Once the necessary files have been included, you trigger an effect by pointing it at the ID of an element. Simple as that. Implementing the Effects So now you know why I believe these effects have a place in your site, and that’s half the battle. Because you see, actually getting these effects up and running, is deceptively simple. First, go and download the latest version of the library (as of this writing, it’s version 1.5 rc5). Unzip itand open it up. Now we’re going to bypass the instructions in the readme file. Script.aculo.us can do a bunch of quite advanced things, but all we really want from it is its effects. And by sidestepping the rest of the features, we can shave off roughly 80KB of unnecessary javascript, which is well worth it if you ask me. As with Drew’s article on Easy Ajax with Prototype, script.aculo.us also uses the Prototype framework by Sam Stephenson. But contrary to Drew’s article, you don’t have to download Prototype, as a version comes bundled with script.aculo.us (though feel free to upgrade to the latest version if you so please). So in the unzipped folder, containing the script.aculo.us files and folder, go into ‘lib’ and grab the ‘prototype.js’ file. Move it to whereever you want to store the javascript files. Then fetch the ‘effects.js’ file from the ‘src’ folder and put it in the same place. To make things even easier for you to get this up and running, I have prepared a small javascript snippet which does some checking to see what you’re trying to do. The script.aculo.us effects are all either ‘turn this off’ or ‘turn this on’. What this snippet does, is check to see what state the target currently has (is it on or off?) and then use the necessary effect. You can either skip to the end and download the example code, or copy and paste this code into a file manually (I’ll refer to that file as combo.js): Effect.OpenUp = function(element) { element = $(element); new Effect.BlindDown(element, arguments[1] || {}); } Effect.CloseDown = function(element) { element = $(element); new Effect.BlindUp(element, arguments[1] || {}); } Effect.Combo = function(element) { element = $(element); if(element.style.display == 'none') { new Effect.OpenUp(element, arguments[1] || {}); }else { new Effect.CloseDown(element, arguments[1] || {}); } } Currently, this code uses the BlindUp and BlindDown code, which I personally like, but there’s nothing wrong with you changing the effect-type into one of the other effects available. Now, include the three files in the header of your code, like so: Now insert the element you want to use the effect on, like so:
Lorem ipsum dolor sit amet.
The above element will start out invisible, and when triggered will be revealed. If you want it to start visible, simply remove the style parameter. And now for the trigger Click Here And that, is pretty much it. Clicking the link should unfold the DIV targeted by the effect, in this case ‘content’. Effect Options Now, it gets a bit long-haired though. The documentation for script.aculo.us is next to non-existing, and because of that you’ll have to do some digging yourself to appreciate the full potentialof these effects. First of all, what kind of effects are available? Well you can go to the demo page and check them out, or you can open the ‘effects.js’ file and have a look around, something I recommend doing regardlessly, to gain an overview of what exactly you’re dealing with. If you dissect it for long enough, you can even distill some of the options available for the various effects. In the case of the BlindUp and BlindDown effect, which we’re using in our example (as triggered from combo.js), one of the things that would be interesting to play with would be the duration of the effect. If it’s too long, it will feel slow and unresponsive. Too fast and it will be imperceptible. You set the options like so: Click Here The change from the previous link being the inclusion of , {duration: .2}. In this case, I have lowered the duration to 0.2 second, to really make it feel snappy. You can also go all-out and turn on all the bells and whistles of the Blind effect like so (slowed down to a duration of three seconds so you can see what’s going on): Click Here Conclusion And that’s pretty much it. The rest is a matter of getting to know the rest of the effects and their options as well as finding out just when and where to use them. Remember the ancient Chinese saying: Less is more. Download Example I have prepared a very basic example, which you can download and use as a reference point.",2005,Michael Heilemann,michaelheilemann,2005-12-12T00:00:00+00:00,https://24ways.org/2005/introduction-to-scriptaculous-effects/,code 10,Home Kanban for Domestic Bliss,"My wife is an architect. I’m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team — she could design, I could manage the project of building or converting whatever dream home we wanted. Then we bought a house. A Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring. Those could be managed like a project. What couldn’t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that’s over a hundred years old you never know what you’re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (“Erm, hon? The paint seems to be coming off. Actually, so does the plaster…”). A bit like going in to fix bugs in code or upgrade a machine — sometimes you end up quite far down the rabbit hole. And so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn’t get to talk and agree in detail what was needed (exactly how to make the house better). And it’s really frustrating when you stay up late doing something, just to find that your other half didn’t mean that they meant this instead, and so your effort was wasted. Then I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio. Mrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH— Jamie Arnold (@itsallgonewrong) October 27, 2012 And despite Jamie’s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board. What is this kanban of which you speak? Kanban boards are an artefact from lean manufacturing — basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system. Increasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features). I’m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint’s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test. So, how did we use it? One of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox — a collection with no priority assigned yet. Each week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not. We quickly learned for ourselves why kanban has WIP limits as a key tenet — it’s tempting to pull everything into the To Do Next column, but that’s unrealistic. And trying to do more than one or two things each at a given time isn’t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically). We use the Blocked column when something can’t be completed — perhaps we can’t fix something because we discovered we don’t have the required tools or supplies, or if we’re waiting for a call back from a plumber. But it’s nice to put it to one side, knowing that it won’t be forgotten. What helped the most? It wasn’t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable — as is getting clear on what Done really means! The Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it’s worth tracking some regular tasks that need time invested in them (like taking recycling that isn’t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time. But the best thing of all? That moment where we get to mark something as done! It’s immensely satisfying to review at the end of the week and have a physical marker of the progress you’ve made. All in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try!",2013,Meri Williams,meriwilliams,2013-12-14T00:00:00+00:00,https://24ways.org/2013/home-kanban-for-domestic-bliss/,process 113,What Your Turkey Can Teach You About Project Management,"The problem with project management is that everyone thinks it’s boring. Well, that’s not really the problem. The problem is that everyone thinks it’s boring but it’s still really important. Project management is what lets you deliver your art – whether that be design or development. In the same way, a Christmas dinner cooked by a brilliant chef with no organizational skills is disastrous – courses arrive in the wrong order, some things are cold whilst others are raw and generally it’s a trip to the ER waiting to happen. Continuing the Christmas dinner theme, here are my top tips for successful projects, wrapped up in a nice little festive analogy. Enjoy! Tip 1: Know What You’re Aiming For (Turkey? Ham? Both??) The underlying cause for the failure of so many projects is mismatched expectations. Christmas dinner cannot be a success if you serve glazed ham and your guests view turkey as the essential Christmas dinner ingredient. It doesn’t matter how delicious and well executed your glazed ham is, it’s still fundamentally just not turkey. You might win one or two adventurous souls over, but the rest will go home disappointed. Add to the mix the fact that most web design projects are nowhere near as emotive as Christmas dinner (trust me, a ham vs turkey debate will rage much longer than a fixed vs fluid debate in normal human circles) and the problem is compounded. In particular, as technologists, we forget that our ability to precisely imagine the outcome of a project, be it a website, a piece of software, or similar, is much more keenly developed than the average customer of such projects. So what’s the solution? Get very clear, from the very beginning, on exactly what the project is about. What are you trying to achieve? How will you measure success? Is the presence of turkey a critical success factor? Summarize all this information in some form of document (in PM-speak, it’s called a Project Initiation Document typically). Ideally, get the people who are the real decision makers to sign their agreement to that summary in their own blood. Well, you get the picture, I suppose actual blood is not strictly necessary, but a bit of gothic music to set the tone can be useful! Tip 2: Plan at the Right Level of Detail Hugely detailed and useless Gantt charts are a personal bugbear of mine. For any project, you should plan at the appropriate level of detail (and in an appropriate format) for the project itself. In our Christmas dinner example, it may be perfectly fine to have a list of tasks for the preparation work, but for the intricate interplay of oven availability and cooking times, something more complex is usually due. Having cooked roast dinners for fourteen in a student house where only the top oven and two of the rings on the hob actually worked, I can attest to the need for sequence diagrams in some of these situations! The mistake many small teams make is to end up with a project plan that is really the amalgamation of their individual todo lists. What is needed is a project plan that will: reflect reality be easy to update help to track progress (i.e. are we on track or not?) A good approach is to break your project into stages (each representing something tangible) and then into deliverables (again, something tangible for each milestone, else you’ll never know if you’ve hit it or not!). My personal rule of thumb is that the level of granularity needed on most projects is 2-3 days – i.e. we should never be more than two to three days from a definitive milestone which will either be complete or not. The added advantage of this approach is that if find yourself off track, you can only be two to three days off track… much easier to make up than if you went weeks or even months working hard but not actually delivering what was needed! In our Christmas dinner example, there are a number of critical milestones – a tick list of questions. Do we have all the ingredients? Check. Has the turkey been basted? Check. On the actual day, the sequencing and timing will mean more specific questions: It’s 12pm. Are the Brussels sprouts cooked to death yet? Check. (Allowing for the extra hour of boiling to go from soft and green to mushy and brown… Yeuch!) Tip 3: Actively Manage Risks and Issues A risk is something that could go wrong. An issue is something that has already gone wrong. Risks and issues are where project management superstars are born. Anyone can manage things when everything is going according to plan; it’s what you do when Cousin Jim refuses to eat anything but strawberry jam sandwiches that sorts the men from the boys. The key with a Christmas dinner, as with any project, is to have contingency plans for the most likely and most damaging risks. These depend on your own particular situation, but some examples might be: RISK CONTINGENCY PLAN Cousin Jim is a picky eater. Have strawberry jam and sliced white bread on hand to placate. Prime organic turkey might not be available at Waitrose on Christmas eve. Shop in advance! You live somewhere remote that seems to lose power around Christmas on a disturbingly regular basis. (number of options here depending on how far you want to go…) Buy a backup generator. Invent a new cooking method using only candles. Stock up on “Christmas dinner in a tin”. Your mother in law is likely to be annoying. Bottle of sherry at the ready (whether it’s for you or her, you can decide!). The point of planning in advance is so that most of your issues don’t blindside you – you can spring into action with the contingency plan immediately. This leaves you with plenty of ingenuity and ability to cope in reserve for those truly unexpected events. Back in your regular projects, you should have a risk management plan (developed at the beginning of the project and regularly reviewed) as well as an issue list, tracking open, in progress and closed issues. Importantly, your issue list should be separate from any kind of bug list – issues are at a project level, bugs are at a technical level. Tip 4: Have a Project Board A project board consists of the overall sponsor of your project (often, but not always, the guy with the cheque book) and typically a business expert and a technical expert to help advise the sponsor. The project board is the entity that is meant to make the big, critical decisions. As a project manager, your role is to prepare a recommendation, but leave the actual decision up to the board. Admittedly this is where our Christmas dinner analogy has to stretch the most, but if you imagine that instead of just cooking for your family you are the caterer preparing a Christmas feast for a company. In this case, you obviously want to please the diners who will be eating the food, but key decisions are likely to be taken by whoever is organizing the event. They, in turn, will involve the boss if there are really big decisions that would affect the project drastically – for instance, having to move it to January, or it exceeding the set budget by a significant amount. Most projects suffer from not having a project board to consult for these major decisions, or from having the wrong people selected. The first ailment is eased by ensuring that you have a functioning project board, with whom you either meet regularly to update on status, or where there is a special process for convening the board if they are needed. The second problem is a little more subtle. Key questions to ask yourself are: Who is funding this project? Who has the authority to stop the project if it was the right thing to do? Who are the right business and technical advisors? Who are the folks who don’t look like they are powerful on the org chart, but in fact might scupper this project? (e.g. administrators, tech support, personal assistants…) Tip 5: Finish Unequivocably and Well No one is ever uncertain as to when Christmas dinner ends. Once the flaming pudding has been consumed and the cheese tray picked at, the end of the dinner is heralded by groaning and everyone collapsing in their chairs. Different households have different rituals, so you might only open your presents after Christmas dinner (unlikely if you have small children!), or you might round off the afternoon watching the Queen’s speech (in Britland, certainly) or if you live in warmer climes you might round off Christmas dinner with a swim (which was our tradition in Cape Town – after 30 mins of food settling so you didn’t get cramp, of course!). The problem with projects is that they are one time efforts and so nowhere near as ritualized. Unless you have been incredibly lucky, you’ve probably worked on a project where you thought you were finished but seemed unable to lose your “zombie customers” – those folks who just didn’t realise it was over and kept coming back with more and more requests. You might even have fallen prey to this yourself, believing that the website going live was the end of the project and not realising that a number of things still needed to be wrapped up. The essence of this final tip is to inject some of that end-of-Christmas finality ritual into your projects. Find your own ritual for closing down projects – more than just sending the customer the invoice and archiving the files. Consider things like documentation, support structure handover and training to make sure that those zombies are going to the right people (hopefully not you!). So, to summarise: Make sure you start your projects well – with an agreed (written) vision of what you’re trying to achieve. Plan your projects at the right level of detail and in an appropriate format – never be more than a few days away from knowing for sure whether you’re on track or not. Plan for likely and important risks and make sure you track and resolve those you actually encounter. Institute a project board, made up of the people with the real power over your project. Create rituals for closing projects well – don’t leave anyone in doubt that the project has been delivered, or of who they should go to for further help.",2008,Meri Williams,meriwilliams,2008-12-16T00:00:00+00:00,https://24ways.org/2008/what-your-turkey-can-teach-you-about-project-management/,business 312,Preparing to Be Badass Next Year,"Once we’ve eaten our way through the holiday season, people will start to think about new year’s resolutions. We tend to focus on things that we want to change… and often things that we don’t like about ourselves to “fix”. We set rules for ourselves, or try to start new habits or stop bad ones. We focus in on things we will or won’t do. For many of us the list of things we “ought” to be spending time on is just plain overwhelming – family, charity/community, career, money, health, relationships, personal development. It’s kinda scary even just listing it out, isn’t it? I want to encourage you to think differently about next year. The ever-brilliant Kathy Sierra articulates a better approach really well when talking about the attitude we should have to building great products. She tells us to think not about what the user will do with our product, but about what they are trying to achieve in the real world and how our product helps them to be badass1. When we help the user be badass, then we are really making a difference. I suppose this is one way of saying: focus not on what you will do, focus on what it will help you achieve. How will it help you be awesome? In what ways do you want to be more badass next year? A professional lens Though of course you might want to focus in on health or family or charity or community or another area next year, many people will want to become more badass in their chosen career. So let’s talk about a scaffold to help you figure out your professional / career development next year. First up, an assumption: everyone wants to be awesome. Nobody gets up in the morning aiming to be crap at their job. Nobody thinks to themselves “Today I am aiming for just south of mediocre, and if I can mess up everybody else’s ability to do good work then that will be just perfect2”. Ergo, you want to be awesome. So what does awesome look like? Danger! The big trap that people fall into when think about their professional development is to immediately focus on the things that they aren’t good at. When you ask people “what do you want to work on getting better at next year?” they frequently gravitate to the things that they believe they are bad at. Why is this a trap? Because if you focus all your time and energy on improving the areas that you suck at, you are going to end up middling at everything. Going from bad → mediocre at a given skill / behaviour takes a bunch of time and energy. So if you spend all your time going from bad → mediocre at things, what do you think you end up? That’s right, mediocre. Mediocrity is not a great career goal, kids. What do you already rock at? The much better investment of time and energy is to go from good → awesome. It often takes the same amount of relative time and energy, but wow the end result is better! So first, ask yourself and those who know you well what you are already pretty damn good at. Combat imposter syndrome by asking others. Then figure out how to double down on those things. What does brilliant look like for a given skill? What’s the knowledge or practice that you need to level yourself up even further in that thing? But what if I really really suck? Admittedly, sometimes something you suck at really is holding you back. But it’s important to separate out weaknesses (just something you suck at) from controlling weaknesses (something you suck at that actually matters for your chosen career). If skill x is just not an important thing for you to be good at, you may never need to care that you aren’t good at it. If your current role or the one you aspire to next really really requires you to be great at x, then it’s worth investing your time and energy (and possibly money too) getting better at it. So when you look at the things that you aren’t good at, which of those are actually essential for success? The right ratio A good rule of thumb is to pick three things you are already good at to work on becoming awesome at and limit yourself to one weakness that you are trying to improve on. That way you are making sure that you get to awesome in areas where you already have an advantage, and limit the amount of time you are spending on going from bad → mediocre. Levelling up learning So once you’ve figured out your areas you want to focus on next year, what do you actually decide to do? Most of all, you should try to design your day-to-day work in a way that it is also an effective learning experience. This means making sure you have a good feedback loop – you get to try something, see if it works, learn from it, rinse and repeat. It’s also about balance: you want to be challenged enough for work to be interesting, without it being so hard it’s frustrating. You want to do similar / the same things often enough that you get to learn and improve, without it being so repetitive that it’s boring. Continuously getting better at things you are already good at is actually both easier and harder than it sounds. The advantage is that it’s pretty easy to add the feedback loop to make sure that you are improving; the disadvantage is that you’re already good at these skills so you could easily just “do” without ever stopping to reflect and improve. Build in time for personal retrospectives (“What went well? What didn’t? What one thing will I choose to change next time?”) and find a way of getting feedback from outside sources as well. As for the new skills, it’s worth knowing that skill development follows a particular pattern: We all start out unconsciously incompetent (we don’t know what to do and if we tried we’d unwittingly get it wrong), progress on to conscious incompetence (we now know we’re doing it wrong) then conscious competence (we’re doing it right but wow it takes effort and attention) and eventually get to unconscious competence (automatically getting it right). Your past experiences and knowledge might let you move faster through these stages, but no one gets to skip them. Invest the time and remember you need the feedback loop to really improve. What about keeping up? Everything changes very fast in our industry. We need to invest in not falling behind, in keeping on top of what great looks like. There are a bunch of ways to do this, from reading blog posts, following links on Twitter, reading books to attending conferences or workshops, or just finding time to build things in new ways or with new technologies. Which will work best for you depends on how you best learn. Do you prefer to swallow a book? Do you learn most by building or experimenting? Whatever your learning style though, remember that there are three real needs: Scan the landscape (what’s changing, does it matter) Gain the knowledge or skills (get the detail) Apply the knowledge or skills (use it in reality) When you remember that you need all three of these things it can help you get more of what you do. For me personally, I use a combination of conferences and blogs / Twitter to scan the landscape. Half of what I want out of a conference is just a list of things to have on my radar that might become important. I then pick a couple of things to go read up on more (I personally learn most effectively by swallowing a book or spec or similar). And then I pick one thing at a time to actually apply in real life, to embed the skill / knowledge. In summary Aim to be awesome (mediocrity is not a career goal). Figure out what you already rock at. Only care about stuff you suck at that matters for your career. Pick three things to go from good → awesome and one thing to go from bad → mediocre (or mediocre → good) this year. Design learning into your daily work. Scan the landscape, learn new stuff, apply it for real. Be badass! She wrote a whole book about it. You should read it: Badass: Making Users Awesome ↩ Before you argue too vehemently: I suppose some antisocial sociopathic bastards do exist. Identify them, and then RUN AWAY FAST AS YOU CAN #realtalk ↩",2016,Meri Williams,meriwilliams,2016-12-22T00:00:00+00:00,https://24ways.org/2016/preparing-to-be-badass-next-year/,business 261,Surviving—and Thriving—as a Remote Worker,"Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there’s an entire world of talent out there? I’ve been working remotely, full-time, for five and a half years. I’ve reached the point where I can’t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I’ve grown attached to my current level of freedom and flexibility. However, it took me a lot of trial and error to reach success as a remote worker — and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn’t for everyone, but most people, with enough effort, can make it work — or even thrive. Here’s what I’ve learned in over five years of working remotely. Experiment with your environment As a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space — whether that’s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch… but I’ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn’t completely destroy your eyesight. Working remotely doesn’t always mean working from home. If you don’t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don’t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you’re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls. Co-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They’re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) Just be polite — make sure your headphones don’t leak, and don’t work from a library if you have a day full of calls. Remember, too, that you don’t have to stay in the same spot all day. It’s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don’t force yourself to sit at your desk for eight hours if that doesn’t work for you. Set boundaries If you’re a workaholic, working remotely can be a challenge. It’s incredibly easy to just… work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there’s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it’s time to figure this out, eh? Learning how to set boundaries is one of the most important lessons I’ve learned working remotely. (And honestly, it’s something I still struggle with). For a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it’s noon, I’m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot. I recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time. I too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can’t get sucked into work before I’m even dressed. I’ve gotten pretty good at forbidding myself from working until I’m ready, but building any new habit requires intentionality. Something else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn’t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I’ve heard other coworkers have figured out ways to work through these technical issues, so I’m hoping to give it another try soon. You might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It’s true! If you’re a more disciplined person, you might not need any of these coping mechanisms. If you’re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out. Create intentional transition time I know it’s a stereotype that people who work from home stay in their pajamas all day, but… sometimes, it’s very easy to do. I’ve found that in order to reach peak focus, I need to create intentional transition time. The most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it’s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. I’ve found it helpful to take similar steps at the end of my day. If I’ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. This is another reason working from outside your home is advantageous. Commutes, even if it’s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen — not next to your computer. Embrace async If you’re used to working in an office, you’ve probably gotten pretty used to being able to pop over to a colleague’s desk if you need to ask a question. They’re pretty much forced to engage with you at that point. When you’re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary’s in Australia and it’s 3am there right now. For many remote workers, that’s part of the package. When you’re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers. Asynchronous communication is great. Not everyone can be present for every meeting or office conversation — and the same goes for working remotely. However, when you’re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (“p2s”) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase — “p2 or it didn’t happen.” Working remotely has made me a better communicator largely because I’ve gotten into the habit of making written updates. I’ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it! (That said, if you’re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.) Seek out social opportunities Even introverts can feel lonely or isolated. When you work remotely, there isn’t a built-in community you’re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide. I have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.) Every now and then, I’ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh. If you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. If you don’t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you’ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can’t fall back on your work to provide community, you need to build your own. These are tips that I’ve found help me, but not everyone works the same way. Remember that it’s okay to experiment — just because you’ve worked one way, doesn’t mean that’s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment! Hope to see you all online soon 🙌",2018,Mel Choyce,melchoyce,2018-12-09T00:00:00+00:00,https://24ways.org/2018/thriving-as-a-remote-worker/,process 67,What I Learned about Product Design This Year,"2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. The work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users. I had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I’ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it’s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I’d like to share a few of those lessons. Product design is very different from marketing design The majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love. Product design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I’ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context. That’s because the product isn’t about us, and it isn’t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take “us” out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses. I’ve learned it’s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you’re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you’ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You’ll face new unexpected challenges, which is the only way to grow. Product design can not start with what looks good on Dribbble I have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that — when applied to our actual product — looked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness. I was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I’m not here to design the world’s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I’m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users — to make life a little better for the good people who keep my company in business. This meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn’t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole. Just accept that designing a great product – like many worthwhile pursuits – is initially laborious and messy Once I realized I couldn’t start by creating the most Dribbble-worthy thing, I knew I’d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product’s content could better be structured. Since we’re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way. I started by handing off a few wireframes of the key screens to the developer, and that’s when the questions began rolling in: “If we move this content into a modal, how will it affect this similar action here?” “What happens if they don’t add video tags, but they do add a description?” “What if the user has a title that is 500 characters long?” “What if they want their video to be private to some users, but accessible to others?”. How annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn’t about laying out elements in the most ideal scenario for the user that’s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need. Which brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you’d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it’s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It’s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work. As a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It’s not their job to solve what happens when there’s an empty state, error, or edge case. Showing you’ve accounted for these scenarios will win a developer’s respect; failing to do so will frustrate them. When you’ve created and tested a system that supports user needs, it will be beautiful Remember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally. I began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first. A big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we’re about to undertake the biggest test of our work; we’re going to launch a small part of the product redesign to our users. If I’ve learned anything, it’s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing. Next year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.",2015,Meagan Fisher,meaganfisher,2015-12-14T00:00:00+00:00,https://24ways.org/2015/what-i-learned-about-product-design-this-year/,design 185,Make Your Mockup in Markup,"We aren’t designing copies of web pages, we’re designing web pages. Andy Clarke, via Quotes on Design The old way I used to think the best place to design a website was in an image editor. I’d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup. Does this process sound familiar? You’re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser. That process is whack, yo! Recently, thanks in large part to the influence of design hero Dan Cederholm, I’ve come to the conclusion that a website’s design should begin where it’s going to live: in the browser. Die Photoshop, die Some of you may be wondering, “what’s so bad about using Photoshop for the bulk of my design?” Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it’s going to blow up in your face. The application Adobe Photoshop CS4 has unexpectedly ruined your day. Photoshop’s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don’t even get me started on the hot, steaming pile of crap that is text rendering. Text rendered in Photoshop (left) versus Safari (right). Crashing and text rendering issues suck, but we’ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you’re setting for a client. When you send the client a static image of the design, you’re not giving them the whole picture — they can’t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke’s Time to stop showing clients static design visuals. A necessary evil? In the past we’ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I’ll show you step by step how to create a gorgeous mockup using mostly markup. Get started by getting naked Content precedes design. Design in the absence of content is not design, it’s decoration. Jeffrey Zeldman In the beginning, don’t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite? An example of unstyled content, in all its naked glory. View it large. Flush out the layout The next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best. The mockup with basic layout work done. Got your grids covered There are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder. The mockup with a grid applied using Slammer. Once you’ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it’s live. Start your styling Now for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize. RGBA? More like RGByay! Introducing color is easy with RGBA. I like to start with the page’s main color, then use white at varying opacities to empasize content sections. In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you’re not sure how RGBA works, check out Drew McLellan’s super helpful 24ways article. Laying down type Just like with color, you can use typography to evoke a feeling and direct a user’s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections. In a recent A List Apart article, the Master of Web Typography™ Jason Santa Maria offers excellent advice on how to choose your typefaces: Write down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities. Sounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header. A closeup on the site’s header. Let’s get sexy The design doesn’t look too bad as it is, but it’s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it’s going to get downright steamy in here. Give it some glow Objects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3’s text-shadow on headlines and box-shadow on content modules is another quick way to add depth. A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week. 37 pieces of flair Okay, maybe you don’t need that much flair, but it couldn’t hurt to add a little; it’s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on. The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large. Send it off Hey, look at that. You’ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats! Not so fast, Buster! So I don’t know about you, but I’ve never gotten a design past the client’s keen eye for criticism on the first go. Let’s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we’d make the requested changes in the browser. Updating the typography My ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that’s chunky and loud, just like my stupid ex-girlfriend. Fakey McClient Yikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for. The same mockup, using @font-face on the headlines. If you’re unfamiliar with implementing @font-face, check out Nice Web Type‘s helpful article. Adding rounded corners I’m not sure if I’ll like it, but I want to see what it’d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they’re trendy right now. Fakey McClient Switching to rounded corners is a nightmare if you’re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you’ll be rounded out in no time. The mockup with rounded corners, created using border-radius. If you’re not sure how to implement border-radius, check out CSS3.info‘s quick how-to. Making changes to the color The design is too dark, it’s depressing! They call it ‘the blues’ for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses. Fakey McClient Making color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you’ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors. The mockup with an orange color scheme. Best viewed large. Ahem, what about Internet Explorer? Gee, thanks for reminding me, buzzkill. Several of the CSS features I’ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn’t mean you can’t try these techniques out in your markup based mockups. The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning. Once the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don’t? Or if the rounded corners are missing for a portion of your audience? The design won’t be broken for IE people, they’re just missing out on a few visual treats that other users will see. The idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it’s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn’t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren’t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. Closing thoughts With the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I’m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup. So I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren’t enough to make you change your process permanently, it’s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity.",2009,Meagan Fisher,meaganfisher,2009-12-24T00:00:00+00:00,https://24ways.org/2009/make-your-mockup-in-markup/,process 218,Put Yourself in a Corner,"Some backstory, and a shameful confession For the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class. Because I was a closeted lit-nerd, I was most skilled in English class. I’d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody’s business. But in class, I’d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn’t getting the most I could out of my education. The day of humiliation, but also epiphany One day in Ms. Kaney’s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn’t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, “This is where you sit now.” My face gets hot just thinking about it. I gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn’t see my friends, or the clock, or the window. All I saw were Ms. Kaney’s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future. During these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We’d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn’t even a question of this being punishment. It was heaven, and I was more productive than ever. To the point Please excuse this sentimental story. It’s not just about honoring a teacher who cared enough to change my life, it’s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we accomplish our best work. For those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don’t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you’ll find something useful in the advice to follow. In which I pretend to be Special Agent Olivia Dunham Now that I’m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I’m able to achieve improved productivity. Lately I’ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU’RE a nerd). There’s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception. This might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I’m able to be productive on a whole new level. Since I can’t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment. Since I work from home, many of my methods for coping with distractions wouldn’t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply. Consider your visual input First, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I’m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. But, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It’s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney’s Seat of Shame. It’s a rusty old student’s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago. This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad). Find out what works for your ears Even from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I’ve yet to opt for the fancy ‘real’ white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand. My boyfriend, the other half of my extensive survey, swears by another method. He calls it The Wall of Sound, and it’s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he’s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try. Don’t count the minutes When I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). Nowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I’m writing, I’ll use an app like WriteRoom, which blocks out everything but a simple text editor. There are situations when it’s not advisable to completely lose track of time. If I’m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don’t want to lose myself in the expanse of the day. In these cases, I’ll set an alarm that lets me know it’s time to reign myself back in (or on some days, take a shower). Put yourself in a mental corner, too When Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I’d argue there is liberty in added mental constraints as well. Deadlines as a constraint Much has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there’s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end – Coming Soon, Forever!). But if I have a clear deadline in mind, there’s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing. Putting the pro in procrastination Sometimes I’ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it’s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you’re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I’m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There’s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere. Obviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it’s not a state of being I’d advocate for everyone, all the time. But every now and then, the work done when I’m down to the wire is my best. Keep one toe outside your comfort zone When I’m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it’s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning. There you have it Well, I think I’ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you’ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year!",2010,Meagan Fisher,meaganfisher,2010-12-20T00:00:00+00:00,https://24ways.org/2010/put-yourself-in-a-corner/,process 250,Build up Your Leadership Toolbox,"Leadership. It can mean different things to different people and vary widely between companies. Leadership is more than just a job title. You won’t wake up one day and magically be imbued with all you need to do a good job at leading. If we don’t have a shared understanding of what a Good Leader looks like, how can we work on ourselves towards becoming one? How do you know if you even could be a leader? Can you be a leader without the title? What even is it? I got very frustrated way back in my days as a senior developer when I was given “advice” about my leadership style; at the time I didn’t have the words to describe the styles and ways in which I was leading to be able to push back. I heard these phrases a lot: you need to step up you need to take charge you need to grab the bull by its horns you need to have thicker skin you need to just be more confident in your leading you need to just make it happen I appreciate some people’s intent was to help me, but honestly it did my head in. WAT?! What did any of this even mean. How exactly do you “step up” and how are you evaluating what step I’m on? I am confident, what does being even more confident help achieve with leading? Does that not lead you down the path of becoming an arrogant door knob? >___< While there is no One True Way to Lead, there is an overwhelming pattern of people in positions of leadership within tech industry being held by men. It felt a lot like what people were fundamentally telling me to do was to be more like an extroverted man. I was being asked to demonstrate more masculine associated qualities (#notallmen). I’ll leave the gendered nature of leadership qualities as an exercise in googling for the reader. I’ve never had a good manager and at the time had no one else to ask for help, so I turned to my trusted best friends. Books. I <3 books I refused to buy into that style of leadership as being the only accepted way to be. There had to be room for different kinds of people to be leaders and have different leadership styles. There are three books that changed me forever in how I approach and think about leadership. Primal leadership, by Daniel Goleman, Richard Boyatzis and Annie McKee Quiet, by Susan Cain Daring Greatly - How the Courage to be Vulnerable transforms the way we live, love, parent and Lead, by Brené Brown I recommend you read them. Ignore the slightly cheesy titles and trust me, just read them. Primal leadership helped to give me the vocabulary and understanding I needed about the different styles of leadership there are, how and when to apply them. Quiet really helped me realise how much I was being undervalued and misunderstood in an extroverted world. If I’d had managers or support from someone who valued introverts’ strengths, things would’ve been very different. I would’ve had someone telling others to step down and shut up for a change rather than pushing on me to step up and talk louder over everyone else. It’s OK to be different and needing different things like time to recharge or time to think before speaking. It also improved my ability to work alongside my more extroverted colleagues by giving me an understanding of their world so I could communicate my needs in a language they would get. Brené Brown’s book I am forever in debt to. Her work gave me the courage to stand up and be my own kind of leader. Even when no-one around me looked or sounded like me, I found my own voice. It takes great courage to be vulnerable and open about what you can and can’t do. Open about your mistakes. Vocalise what you don’t know and asking for help. In some lights, these are seen as weaknesses and many have tried to use them against me, to pull me down and exclude me for talking about them. Dear reader, it did not work, they failed. The truth is, they are my greatest strengths. The privileges I have, I use for good as best and often as I can. Just like gender, leadership is not binary If you google for what a leader is, you’ll get many different answers. I personally think Brené’s version is the best as it is one that can apply to a wider range of people, irrespective of job title or function. I define a leader as anyone who takes responsibility for finding potential in people and processes, and who has the courage to develop that potential. Brené Brown Being a leader isn’t about being the loudest in a room, having veto power, talking over people or ignoring everyone else’s ideas. It’s not about “telling people what to do”. It’s not about an elevated status that you’re better than others. Nor is it about creating a hand wavey far away vision and forgetting to help support people in how to get there. Being a Good Leader is about having a toolbox of leadership styles and skills to choose from depending on the situation. Knowing how and when to apply them is part of the challenge and difficulty in becoming good at it. It is something you will have to continuously work on, forever. There is no Done. Leaders are Made, they are not Born. Be flexible in your leadership style Typically, the best, most effective leaders act according to one or more of six distinct approaches to leadership and skillfully switch between the various styles depending on the situation. From the book, Primal Leadership, it gives a summary of 6 leadership styles which are: Visionary Coaching Affiliative Democratic Pacesetting Commanding Visionary, moves people toward a shared dream or future. When change requires a new vision or a clear direction is needed, using a visionary style of leadership helps communicate that picture. By learning how to effectively communicate a story you can help people to move in that direction and give them clarity on why they’re doing what they’re doing. Coaching, is about connecting what a person wants and helping to align that with organisation’s goals. It’s a balance of helping someone improve their performance to fulfil their role and their potential beyond. Affiliative, creates harmony by connecting people to each other and requires effective communication to aid facilitation of those connections. This style can be very impactful in healing rifts in a team or to help strengthen connections within and across teams. During stressful times having a positive and supportive connection to those around us really helps see us through those times. Democratic, values people’s input and gets commitment through participation. Taking this approach can help build buy-in or consensus and is a great way to get valuable input from people. The tricky part about this style, I find, is that when I gather and listen to everyone’s input, that doesn’t mean the end result is that I have to please everyone. The next two, sadly, are the ones wielded far too often and have the greatest negative impact. It’s where the “telling people what to do” comes from. When used sparingly and in the right situations, they can be a force for good. However, they must not be your default style. Pacesetting, when used well, it is about meeting challenging and exciting goals. When you need to get high-quality results from a motivated and well performing team, this can be great to help achieve real focus and drive. Sadly it is so overused and poorly executed it becomes the “just make it happen” and driver of unrealistic workload which contributes to burnout. Commanding, when used appropriately soothes fears by giving clear direction in an emergency or crisis. When shit is on fire, you want to know that your leadership ability can help kick-start a turnaround and bring clarity. Then switch to another style. This approach is also required when dealing with problematic employees or unacceptable behaviour. Commanding style seems to be what a lot of people think being a leader is, taking control and commanding a situation. It should be used sparingly and only when absolutely necessary. Be responsible for the power you wield If reading through those you find yourself feeling a bit guilty that maybe you overuse some of the styles, or overwhelmed that you haven’t got all of these down and ready to use in your toolbox… Take a breath. Take responsibility. Take action. No one is perfect, and it’s OK. You can start right now working on those. You can have a conversation with your team and try being open about how you’re going to try some different styles. You can be vulnerable and own up to mistakes you might’ve made followed with an apology. You can order those books and read them. Those books will give you more examples on those leadership styles and help you to find your own voice. The impact you can have on the lives of those around you when you’re a leader, is huge. You can help be that positive impact, help discover and develop potential in someone. Time spent understanding people is never wasted. Cate Huston. I believe in you. <3 Mazz.",2018,Mazz Mosley,mazzmosley,2018-12-10T00:00:00+00:00,https://24ways.org/2018/build-up-your-leadership-toolbox/,business 274,Adaptive Images for Responsive Designs,"So you’ve been building some responsive designs and you’ve been working through your checklist of things to do: You started with the content and designed around it, with mobile in mind first. You’ve gone liquid and there’s nary a px value in sight; % is your weapon of choice now. You’ve baked in a few media queries to adapt your layout and tweak your design at different window widths. You’ve made your images scale to the container width using the fluid Image technique. You’ve even done the same for your videos using a nifty bit of JavaScript. You’ve done a good job so pat yourself on the back. But there’s still a problem and it’s as tricky as it is important: image resolutions. HTML has an problem CSS is great at adapting a website design to different window sizes – it allows you not only to tweak layout but also to send rescaled versions of the design’s images. And you want to do that because, after all, a smartphone does not need a 1,900-pixel background image1. HTML is less great. In the same way that you don’t want CSS background images to be larger than required, you don’t want that happening with s either. A smartphone only needs a small image but desktop users need a large one. Unfortunately s can’t adapt like CSS, so what do we do? Well, you could just use a high resolution image and the fluid image technique would scale it down to fit the viewport; but that’s sending an image five or six times the file size that’s really needed, which makes it slow to download and unpleasant to use. Smartphones are pretty impressive devices – my ancient iPhone 3G is more powerful in every way than my first proper computer – but they’re still terribly slow in comparison to today’s desktop machines. Sending a massive image means it has to be manipulated in memory and redrawn as you scroll. You’ll find phones rapidly run out of RAM and slow to a crawl. Well, OK. You went mobile first with everything else so why not put in mobile resolution s too? Because even though mobile devices are rapidly gaining share in your analytics stats, they’re still not likely to be the major share of your user base. I don’t think desktop users would be happy with pokey little mobile resolution images, do you? What we need are adaptive images. Adaptive image techniques There are a number of possible solutions, each with pros and cons, and it’s not as simple to find a graceful solution as you might expect. Your first thought might be to use JavaScript to trawl through the markup and rewrite the source attribute. That’ll get you the right end result, but it’ll have done it in a way you absolutely don’t want. That’s because of the way browsers load resources. It starts to load the HTML and builds the page on-the-fly; as soon as it finds an element it immediately asks the server for that image. After the HTML has finished loading, the JavaScript will run, change the src attribute, and then the browser will request that new image too. Not instead of, but as well as. Not good: that’s added more bloat instead of cutting it. Plain JavaScript is out then, which is a problem, because what other tools do we have to work with as web designers? Let’s ignore that for now and I’ll outline another issue with the concept of serving different resolution images for different window widths: a basic file management problem. To request a different image, that image has to exist on the server. How’s it going to get there? That’s not a trivial problem, especially if you have non-technical users that update content through a CMS. Let’s say you solve that – do you plan on a simple binary switch: big image|little image? Is that really efficient or future-proof? What happens if you have an archive of existing content that needs to behave this way? Can you apply such a solution to existing content or markup? There’s a detailed round-up of potential techniques for solving the adaptive images problem over at the Cloud Four blog if you fancy a dig around exploring all the options currently available. But I’m here to show you what I think is the most flexible and easy to implement solution, so here we are. Adaptive Images Adaptive Images aims to mitigate most of the issues surrounding the problems of bringing the venerable tag into the 21st century. And it works by leaving that tag completely alone – just add that desktop resolution image into the markup as you’ve been doing for years now. We’ll fix it using secret magic techniques and bottled pixie dreams. Well, fine: with one .htaccess file, one small PHP file and one line of JavaScript. But you’re killing the mystique with that kind of talk. So, what does this solution do? It allows s to adapt to the same break points you use in your media queries, giving granular control in the same way you get with your CSS. It installs on your server in five minutes or less and after that is automatic and you don’t need to do anything. It generates its own rescaled images on the server and doesn’t require markup changes, so you can apply it to existing web content. If you wish, it will make all of your images go mobile-first (just in case that’s what you want if JavaScript and cookies aren’t available). Sound good? I hope so. Here’s what you do. Setting up and rolling out I’ll assume you have some basic server knowledge along with that wealth of front-end wisdom exploding out of your head: that you know not to overwrite any existing .htaccess file for example, and how to set file permissions on your server. Feeling up to it? Excellent. Download the latest version of Adaptive Images either from the website or from the GitHub repository. Upload the included .htaccess and adaptive-images.php files into the root folder of your website. Create a directory called ai-cache and make sure the server can write to it (CHMOD 755 should do it). Add the following line of JavaScript into the of your site: That’s it, unless you want to tweak the default settings. You likely do, but essentially you’re already up and running. How it works Adaptive Images does a number of things depending on the scenario the script has to handle, but here’s a basic overview of what it does when you load a page running it: A session cookie is written with the value of the visitor’s screen size in pixels. The HTML encounters an tag and sends a request to the server for that image. It also sends the cookie, because that’s how browsers work. Apache sits on the server and receives the request for the image. Apache then has a look in the .htaccess file to see if there are any special instructions for files in the requested URL. There are! The .htaccess says “Hey, server! Any request you get for a JPG, GIF or PNG file just send to the adaptive-images.php file instead.” The PHP file then does some intelligent thinking which can cover a number of scenarios, but I’ll illustrate one path that can happen: The PHP file looks for the cookie and finds out that the user has a maximum screen width of 480px. The PHP has a look at the available media query sizes that were configured and decides which one matches the user’s device. It then has a look inside the /ai-cache/480/ folder to see if a rescaled image already exists there. We’ll pretend it doesn’t – the PHP then goes to the actual requested URI and finds that the original file does exist. It has a look to see how wide that image is. If it’s already smaller than the user’s screen width it sends it along and stops there. But, let’s pretend the image is 1,000px wide. The PHP then resizes the image and saves it into the /ai-cache/480 folder ready for the next time someone needs it. It also does a few other things when needs arise, for example: It sends images with a cache header field that tells proxies not to cache the image, while telling browsers they should. This avoids problems with proxy servers and network caching systems grabbing the wrong image and storing it. It handles cases where there isn’t a cookie set, and you can choose whether to then send the mobile version or the largest configured media query size. It compares timestamps between the source image and the generated cache image – to ensure that if the source image gets updated, the old cached file won’t be sent. Customizing There are a few options you can customize if you don’t like the default values. By looking in the PHP’s configuration section at the top of the file, you can: Set the resolution breakpoints to match your media query break points. Change the name and location of the ai-cache folder. Change the quality level any generated JPG images are saved at. Have it perform a subtle sharpen on rescaled images to help keep detail. Toggle whether you want it to compare the files in the cache folder with the source ones or not. Set how long the browser should cache the images for. Switch between a mobile-first or desktop-first approach when a cookie isn’t found. More importantly, you probably want to omit a few folders from the AI behaviour. You don’t need or want it resizing the images you’re using in your CSS, for example. That’s fine – just open up the .htaccess file and follow the instructions to list any directories you want AI to ignore. Or, if you’re a dab hand at RewriteRules you can remove the exclamation mark at the start of the rule and it’ll only apply AI behaviour to a given list of folders. Caveats As I mentioned, I think this is one of the most flexible, future-proof, retrofittable and easy to use solutions available today. But, there are problems with this approach as there are with all of the ones I’ve seen so far. This is a PHP solution I wish I was smarter and knew some fancy modern languages the cool kids discuss at parties, but I don’t. So, you need PHP on your server. That said, Adaptive Images has a Creative Commons licence2 and I would welcome anyone to contribute a port of the code3. Content delivery networks Adaptive Images relies on the server being able to: intercept requests for images; do some logic; and send one of a given number of responses. Content delivery networks are generally dumb caches, and they won’t allow that to happen. Adaptive Images will not work if you’re using a CDN to deliver your website. A minor but interesting cookie issue. As Yoav Weiss pointed out in his article Preloaders, cookies and race conditions, there is no way to guarantee that a cookie will be set before images are requested – even though the JavaScript that sets the cookie is loaded by the browser before it finds any tags. That could mean images being requested without a cookie being available. Adaptive Images has a two-fold mechanism to avoid this being a problem: The $mobile_first toggle allows you to choose what to send to a browser if a cookie isn’t set. If FALSE then it will send the highest configured resolution; if TRUE it will send the lowest. Even if set to TRUE, Adaptive Images checks the User Agent String. If it discovers the user is on a desktop environment, it will override $mobile_first and set it to FALSE. This means that if $mobile_first is set to TRUE and the user was unlucky (their browser didn’t write the cookie fast enough), mobile devices will be supplied with the smallest image, and desktop devices will get the largest. The best way to get a cookie written is to use JavaScript as I’ve explained above, because it’s the fastest way. However, for those that want it, there is a JavaScript-free method which uses CSS and a bogus PHP ‘image’ to set the cookie. A word of caution: because it requests an external file, this method is slower than the JavaScript one, and it is very likely that the cookie won’t be set until after images have been requested. The future For today, this is a pretty good solution. It works, and as it doesn’t interfere with your markup or source material in any way, the process is non-destructive. If a future solution is superior, you can just remove the Adaptive Images files and you’re good to go – you’d never know AI had been there. However, this isn’t really a long-term solution, not least because of the intermittent problem of the cookie and image request race condition. What we really need are a number of standardized ways to handle this in the future. First, we could do with browsers sending far more information about the user’s environment along with each HTTP request (device size, connection speed, pixel density, etc.), because the way things work now is no longer fit for purpose. The web now is a much broader entity used on far more diverse devices than when these technologies were dreamed up, and we absolutely require the server to have better knowledge about device capabilities than is currently possible. Relying on cookies to do this job doesn’t cut it, and the User Agent String is a complete mess incapable of fulfilling the various purposes we are forced to hijack it for. Secondly, we need a W3C-backed markup level solution to supply semantically different content at different resolutions, not just rescaled versions of the same content as Adaptive Images does. I hope you’ve found this interesting and will find Adaptive Images useful. Footnotes 1 While I’m talking about preventing smartphones from downloading resources they don’t need: you should be careful of your media query construction if you want to stop WebKit downloading all the images in all of the CSS files. 2 Adaptive Images has a very broad Creative Commons licence and I warmly welcome feedback and community contributions via the GitHub repository. 3 There is a ColdFusion port of an older version of Adaptive Images. I do not have anything to do with ported versions of Adaptive Images.",2011,Matt Wilcox,mattwilcox,2011-12-04T00:00:00+00:00,https://24ways.org/2011/adaptive-images-for-responsive-designs/,ux 107,Using Google App Engine as Your Own Content Delivery Network,"Do you remember, years ago, when hosting was expensive, domain names were the province of the rich, and you hosted your web pages on Geocities? It seems odd to me now that there was a time when each and every geek didn’t have his own top-level domain and super hosting setup. But as the parts became more and more affordable a man could become an outcast if he didn’t have his own slightly surreal-sounding TLD. And so it will be in the future when people realise with surprise there was a time before affordable content delivery networks. A content delivery network, or CDN, is a system of servers spread around the world, serving files from the nearest physical location. Instead of waiting for a file to find its way from a server farm in Silicon Valley 8,000 kilometres away, I can receive it from London, Dublin, or Paris, cutting down the time I wait. The big names — Google, Yahoo, Amazon, et al — use CDNs for their sites, but they’ve always been far too expensive for us mere mortals. Until now. There’s a service out there ready for you to use as your very own CDN. You have the company’s blessing, you won’t need to write a line of code, and — best of all — it’s free. The name? Google App Engine. In this article you’ll find out how to set up a CDN on Google App Engine. You’ll get the development software running on your own computer, tell App Engine what files to serve, upload them to a web site, and give everyone round the world access to them. Creating your first Google App Engine project Before we do anything else, you’ll need to download the Google App Engine software development kit (SDK). You’ll need Python 2.5 too — you won’t be writing any Python code but the App Engine SDK will need it to run on your computer. If you don’t have Python, App Engine will install it for you (if you use Mac OS X 10.5 or a Linux-based OS you’ll have Python; if you use Windows you won’t). Done that? Excellent, because that’s the hardest step. The rest is plain sailing. You’ll need to choose a unique ‘application id’ — nothing more than a name — for your project. Make sure it consists only of lowercase letters and numbers. For this article I’ll use 24ways2008, but you can choose anything you like. On your computer, create a folder named after your application id. This folder can be anywhere you want: your desktop, your documents folder, or wherever you usually keep your web files. Within your new folder, create a folder called assets, and within that folder create three folders called images, css, and javascript. These three folders are the ones you’ll fill with files and serve from your content delivery network. You can have other folders too, if you like. That will leave you with a folder structure like this: 24ways2008/ assets/ css/ images/ javascript/ Now you need to put a few files in these folders, so we can later see our CDN in action. You can put anything you want in these folders, but for this example we’ll include an HTML file, a style sheet, an image, and a Javascript library. In the top-level folder (the one I’ve called 24ways2008), create a file called index.html. Fill this with any content you want. In the assets/css folder, create a file named core.css and throw in a couple of CSS rules for good measure. In the assets/images directory save any image that takes your fancy — I’ve used the silver badge from the App Engine download page. Finally, to fill the JavaScript folder, add in this jQuery library file. If you’ve got the time and the inclination, you can build a page that uses all these elements. So now we should have a set of files and folders that look something like this: 24ways2008/ assets/ index.html css/ core.css images/ appengine-silver-120x30.gif javascript/ jquery-1.2.6.min.js Which leaves us with one last file to create. This is the important one: it tells App Engine what to do with your files. It’s named app.yaml, it sits at the top-level (inside the folder I’ve named 24ways2008), and it needs to include these lines: application: 24ways2008 version: 1 runtime: python api_version: 1 handlers: - url: / static_files: assets/index.html upload: assets/index.html - url: / static_dir: assets You need to make sure you change 24ways2008 on the first line to whatever you chose as your application id, but otherwise the content of your app.yaml file should be identical. And with that, you’ve created your first App Engine project. If you want it, you can download a zip file containing my project. Testing your project As it stands, your project is ready to be uploaded to App Engine. But we couldn’t call ourselves professionals if we didn’t test it, could we? So, let’s put that downloaded SDK to good use and run the project from your own computer. One of the files you’ll find App Engine installed is named dev_appserver.py, a Python script used to simulate App Engine on your computer. You’ll find lots of information on how to do this in the documentation on the development web server, but it boils down to running the script like so (the space and the dot at the end are important): dev_appserver.py . You’ll need to run this from the command-line: Mac users can run the Terminal application, Linux users can run their favourite shell, and Windows users will need to run it via the Command Prompt (open the Start menu, choose ‘Run…’, type ‘cmd‘, and click ‘OK’). Before you run the script you’ll need to make sure you’re in the project folder — in my case, as I saved it to my desktop I can go there by typing cd ~/Desktop/24ways2008 in my Mac’s Terminal app; if you’re using Windows you can type cd ""C:\Documents and Settings\username\Desktop\24ways2008"" If that’s successful, you’ll see a few lines of output, the last looking something like this: INFO 2008-11-22 14:35:00,830 dev_appserver_main.py] Running application 24ways2008 on port 8080: http://localhost:8080 Now you can power up your favourite browser, point it to http://localhost:8080/, and you’ll see the page you saved as index.html. You’ll also find your CSS file at http://localhost:8080/css/core.css. In fact, anything you put inside the assets folder in the project will be accessible from this domain. You’re running our own App Engine web server! Note that no-one else will be able to see your files: localhost is a special domain that you can only see from your computer — and once you stop the development server (by pressing Control–C) you’ll not be able to see the files in your browser until you start it again. You might notice a new file has turned up in your project: index.yaml. App Engine creates this file when you run the development server, and it’s for internal App Engine use only. If you delete it there are no ill effects, but it will reappear when you next run the development server. If you’re using version control (e.g. Subversion) there’s no need to keep a copy in your repository. So you’ve tested your project and you’ve seen it working on your own machine; now all you need to do is upload your project and the world will be able to see your files too. Uploading your project If you don’t have a Google account, create one and then sign in to App Engine. Tell Google about your new project by clicking on the ‘Create an Application’ button. Enter your application id, give the application a name, and agree to the terms and conditions. That’s it. All we need do now is upload the files. Open your Mac OS X Terminal, Windows Command Prompt, or Linux shell window again, move to the project folder, and type (again, the space and the dot at the end are important): appcfg.py update . Enter your email address and password when prompted, and let App Engine do it’s thing. It’ll take no more than a few seconds, but in that time App Engine will have done the equivalent of logging in to an FTP server and copying files across. It’s fairly understated, but you now have your own project up and running. You can see mine at http://24ways2008.appspot.com/, and everyone can see yours at http://your-application-id.appspot.com/. Your files are being served up over Google’s content delivery network, at no cost to you! Benefits of using Google App Engine The benefits of App Engine as a CDN are obvious: your own server doesn’t suck up the bandwidth, while your visitors will appreciate a faster site. But there are also less obvious benefits. First, once you’ve set up your site, updating it is an absolute breeze. Each time you update a file (or a batch of files) you need only run appcfg.py to see the changes appear on your site. To paraphrase Joel Spolsky, a good web site must be able to be updated in a single step. Many designers and developers can’t make that claim, but with App Engine, you can. App Engine also allows multiple people to work on one application. If you want a friend to be able to upload files to your site you can let him do so without giving him usernames and passwords — all he needs is his own Google account. App Engine also gives you a log of all actions taken by collaborators, so you can see who’s made updates, and when. Another bonus is the simple version control App Engine offers. Do you remember the file named app.yaml you created a while back? The second line looked like this: version: 1 If you change the version number to 2 (or 3, or 4, etc), App Engine will keep a copy of the last version you uploaded. If anything goes wrong with your latest version, you can tell App Engine to revert back to that last saved version. It’s no proper version control system, but it could get you out of a sticky situation. One last thing to note: if you’re not happy using your-application-id.appspot.com as your domain, App Engine will quite happily use any domain you own. The weak points of Google App Engine In the right circumstances, App Engine can be a real boon. I run my own site using the method I’ve discussed above, and I’m very happy with it. But App Engine does have its disadvantages, most notably those discussed by Aral Balkan in his post ‘Why Google App Engine is broken and what Google must do to fix it‘. Aral found the biggest problems while using App Engine as a web application platform; I wouldn’t recommend using it as such either (at least for now) but for our purposes as a CDN for static files, it’s much more worthy. Still, App Engine has two shortcomings you should be aware of. The first is that you can’t host a file larger than one megabyte. If you want to use App Engine to host that 4.3MB download for your latest-and-greatest desktop software, you’re out of luck. The only solution is to stick to smaller files. The second problem is the quota system. Google’s own documentation says you’re allowed 650,000 requests a day and 10,000 megabytes of bandwidth in and out (20,000 megabytes in total), which should be plenty for most sites. But people have seen sites shut down temporarily for breaching quotas — in some cases after inexplicable jumps in Google’s server CPU usage. Aral, who’s seen it happen to his own sites, seemed genuinely frustrated by this, and if you measure your hits in the hundreds of thousands and don’t want to worry about uptime, App Engine isn’t for you. That said, for most of us, App Engine offers a fantastic resource: the ability to host files on Google’s own content delivery network, at no charge. Conclusion If you’ve come this far, you’ve seen how to create a Google App Engine project and host your own files on Google’s CDN. You’ve seen the great advantages App Engine offers — an excellent content delivery network, the ability to update your site with a single command, multiple authors, simple version control, and the use of your own domain — and you’ve come across some of its weaknesses — most importantly the limit on file sizes and the quota system. All that’s left to do is upload those applications — but not before you’ve finished your Christmas shopping.",2008,Matt Riggott,mattriggott,2008-12-06T00:00:00+00:00,https://24ways.org/2008/using-google-app-engine-as-your-own-cdn/,process 153,JavaScript Internationalisation,"or: Why Rudolph Is More Than Just a Shiny Nose Dunder sat, glumly staring at the computer screen. “What’s up, Dunder?” asked Rudolph, entering the stable and shaking off the snow from his antlers. “Well,” Dunder replied, “I’ve just finished coding the new reindeer intranet Santa Claus asked me to do. You know how he likes to appear to be at the cutting edge, talking incessantly about Web 2.0, AJAX, rounded corners; he even spooked Comet recently by talking about him as if he were some pushy web server. “I’ve managed to keep him happy, whilst also keeping it usable, accessible, and gleaming — and I’m still on the back row of the sleigh! But anyway, given the elves will be the ones using the site, and they come from all over the world, the site is in multiple languages. Which is great, except when it comes to the preview JavaScript I’ve written for the reindeer order form. Here, have a look…” As he said that, he brought up the textileRef:8234272265470b85d91702:linkStartMarker:“order form in French”:/examples/javascript-internationalisation/initial.fr.html on the screen. (Same in English). “Looks good,” said Rudolph. “But if I add some items,” said Dunder, “the preview appears in English, as it’s hard-coded in the JavaScript. I don’t want separate code for each language, as that’s just silly — I thought about just having if statements, but that doesn’t scale at all…” “And there’s more, you aren’t displaying large numbers in French properly, either,” added Rudolph, who had been playing and looking at part of the source code: function update_text() { var hay = getValue('hay'); var carrots = getValue('carrots'); var bells = getValue('bells'); var total = 50 * bells + 30 * hay + 10 * carrots; var out = 'You are ordering ' + pretty_num(hay) + ' bushel' + pluralise(hay) + ' of hay, ' + pretty_num(carrots) + ' carrot' + pluralise(carrots) + ', and ' + pretty_num(bells) + ' shiny bell' + pluralise(bells) + ', at a total cost of ' + pretty_num(total) + ' gold pieces. Thank you.'; document.getElementById('preview').innerHTML = out; } function pretty_num(n) { n += ''; var o = ''; for (i=n.length; i>3; i-=3) { o = ',' + n.slice(i-3, i) + o; } o = n.slice(0, i) + o; return o; } function pluralise(n) { if (n!=1) return 's'; return ''; } “Oh, botheration!” cried Dunder. “This is just so complicated.” “It doesn’t have to be,” said Rudolph, “you just have to think about things in a slightly different way from what you’re used to. As we’re only a simple example, we won’t be able to cover all possibilities, but for starters, we need some way of providing different information to the script dependent on the language. We’ll create a global i18n object, say, and fill it with the correct language information. The first variable we’ll need will be a thousands separator, and then we can change the pretty_num function to use that instead: function pretty_num(n) { n += ''; var o = ''; for (i=n.length; i>3; i-=3) { o = i18n.thousands_sep + n.slice(i-3, i) + o; } o = n.slice(0, i) + o; return o; } “The i18n object will also contain our translations, which we will access through a function called _() — that’s just an underscore. Other languages have a function of the same name doing the same thing. It’s very simple: function _(s) { if (typeof(i18n)!='undefined' && i18n[s]) { return i18n[s]; } return s; } “So if a translation is available and provided, we’ll use that; otherwise we’ll default to the string provided — which is helpful if the translation begins to lag behind the site’s text at all, as at least something will be output.” “Got it,” said Dunder. “ _('Hello Dunder') will print the translation of that string, if one exists, ‘Hello Dunder’ if not.” “Exactly. Moving on, your plural function breaks even in English if we have a word where the plural doesn’t add an s — like ‘children’.” “You’re right,” said Dunder. “How did I miss that?” “No harm done. Better to provide both singular and plural words to the function and let it decide which to use, performing any translation as well: function pluralise(s, p, n) { if (n != 1) return _(p); return _(s); } “We’d have to provide different functions for different languages as we employed more elves and got more complicated — for example, in Polish, the word ‘file’ pluralises like this: 1 plik, 2-4 pliki, 5-21 plików, 22-24 pliki, 25-31 plików, and so on.” (More information on plural forms) “Gosh!” “Next, as different languages have different word orders, we must stop using concatenation to construct sentences, as it would be impossible for other languages to fit in; we have to keep coherent strings together. Let’s rewrite your update function, and then go through it: function update_text() { var hay = getValue('hay'); var carrots = getValue('carrots'); var bells = getValue('bells'); var total = 50 * bells + 30 * hay + 10 * carrots; hay = sprintf(pluralise('%s bushel of hay', '%s bushels of hay', hay), pretty_num(hay)); carrots = sprintf(pluralise('%s carrot', '%s carrots', carrots), pretty_num(carrots)); bells = sprintf(pluralise('%s shiny bell', '%s shiny bells', bells), pretty_num(bells)); var list = sprintf(_('%s, %s, and %s'), hay, carrots, bells); var out = sprintf(_('You are ordering %s, at a total cost of %s gold pieces.'), list, pretty_num(total)); out += ' '; out += _('Thank you.'); document.getElementById('preview').innerHTML = out; } “ sprintf is a function in many other languages that, given a format string and some variables, slots the variables into place within the string. JavaScript doesn’t have such a function, so we’ll write our own. Again, keep it simple for now, only integers and strings; I’m sure more complete ones can be found on the internet. function sprintf(s) { var bits = s.split('%'); var out = bits[0]; var re = /^([ds])(.*)$/; for (var i=1; i%s gold pieces."": '', ""Thank you."": '' }; “If you implement this across the intranet, you’ll want to investigate the xgettext program, which can automatically extract all strings that need translating from all sorts of code files into a standard .po file (I think Python mode works best for JavaScript). You can then use a different program to take the translated .po file and automatically create the language-specific JavaScript files for us.” (e.g. German .po file for PledgeBank, mySociety’s .po-.js script, example output) With a flourish, Rudolph finished editing. “And there we go, localised JavaScript in English, French, or German, all using the same main code.” “Thanks so much, Rudolph!” said Dunder. “I’m not just a pretty nose!” Rudolph quipped. “Oh, and one last thing — please comment liberally explaining the context of strings you use. Your translator will thank you, probably at the same time as they point out the four hundred places you’ve done something in code that only works in your language and no-one else’s…” Thanks to Tim Morley and Edmund Grimley Evans for the French and German translations respectively.",2007,Matthew Somerville,matthewsomerville,2007-12-08T00:00:00+00:00,https://24ways.org/2007/javascript-internationalisation/,code 268,Getting the Most Out of Google Analytics,"Something a bit different for today’s 24 ways article. For starters, I’m not a designer or a developer. I’m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you’re used to, since it covers quite a number of points in a relatively short space. This isn’t going to be the complete Google Analytics Conversion University IQ course compressed into a single article, obviously. What it will be, however, is a primer on setting up and using Google Analytics in real life, and a great deal of what I’ve learned using Google Analytics nearly every working day for the past six (crikey!) years. Also, to be clear, I’ll be referencing new Google Analytics here; old Google Analytics is for loooosers (and those who want reliable e-commerce conversion data per site search term, natch). You may have been running your Analytics account for several years now, dipping in and out, checking traffic levels, seeing what’s popular… and that’s about it. Google Analytics provides so much more than that, but the number of reports available can often intimidate users, and documentation and case studies on their use are minimal at best. Let’s start! Setting up your Analytics profile Before we plough on, I just want to run through a quick checklist that some basic settings have been enabled for your profile. If you haven’t clicked it, click the big cog on the top-right of Google Analytics and we’ll have a poke about. If you have an e-commerce site, e-commerce tracking has been enabled
 If your site has a search function, site search tracking has been enabled. Query string parameters that you do not want tracked as separate pages have been excluded (for example, any parameters needed for your platform to function, otherwise you’ll get multiple entries for the same page appearing in your reports) Filters have been enabled on your main profile to exclude your office IP address and any IPs of people who frequently access the site for work purposes. In decent numbers they tend to throw data off a tad.
 You may also find the need to set up multiple profiles prefiltered for specific audience segments. For example, at Lovehoney we have seventeen separate profiles that allow me quick access to certain countries, devices and traffic sources without having to segment first. You’ll also find load time for any complex reports much improved. Use the same filter screen as above to set up a series of profiles that only include, say, mobile visits, or UK visitors, so you can quickly analyse important segments. Matt, what’s a segment? A segment is a subsection of your visitor base, which you define and then call on in reports to see specific data for that subsection. For example, in this report I’ve defined two segments, the first for IE6 users and the second for IE7. Segments are easily created by clicking the Advanced Segments tabs at the top of any report and clicking +New Custom Segment. What does your site do? Understanding the goals of your site is an oft-covered topic, but it’s necessary not just to form a better understand of your business and prioritize your time. Understanding what you wish visitors to do on your site translates well into a goal-driven analytics package like Google Analytics. Every site exists essentially to sell something, either financially through e-commerce, or to sell an idea or impart information, get people to download a CV or enquire about service, or to sell space on that website to advertisers. If the site did not provide a positive benefit to its owners, it would not have a reason for being. Once you have understood the reason why you have a site, you can map that reason on to one of the three goal types Google Analytics provides. E-commerce This conversion type registers transactions as part of a sales process which requires a monetary value, what products have been bought, an SKU (stock keeping unit), affiliation (if you’re then attributing the sale to a third party or franchise) and so on. The benefit of e-commerce tracking is not only assigning non-arbitrary monetary value to behaviour of visitors on your site, as well as being able to see ancillary costs such as shipping, but seeing product-level information, like which products are preferred from various channels, popular categories, and so on. However, I find the e-commerce tracking options also useful for non-e-commerce sites. For example, if you’re offering downloads or subscriptions and having an email address or user’s details is worth something to you, you can set up e-commerce tracking to understand how much value your site is bringing. For example, an email address might be worth 20p to you, but if it also includes a name it’s worth 50p. A contact telephone number is worth £2, and so on. Page goals Page goals, unsurprisingly, track a visit to a page (often with a sequence of pages leading up to that page). This is what’s referred to as a goal funnel, and is generally used to track how visitors behave in a multistep checkout. Interestingly, the page doesn’t have to actually exist. For example, if you have a single page checkout, you can register virtual page views using trackPageview() when a visitor clicks into a particular section of the checkout or other form. If your site is geared towards getting someone to a particular page, but where there isn’t a transaction (for example, a subscription page) this is for you. There are also behavioural goals, such as time on site and number of pages viewed, which are geared towards sites that make money from advertising. But, going back to the page goals, these can be abstracted using regular expressions, meaning that you can define a funnel based on page type rather than having to set individual folders. In this example, I’ve created regexes for the main page types on my site, so I can create a wide funnel that captures visitors from where they enter through to checkout. Events Event tracking registers a predefined event, such as playing a video, or some interaction that can trigger JavaScript, such as a Tweet This button. Events can then be triggered using the trackEvent() call. If you want someone to complete watching a video, you would code your player to fire trackEvent() upon completion. While I don’t use events as goals, I use events elsewhere to see how well a video play aids to conversion. This not only helps me justify the additional spend on creating video content, but also quickly highlights which videos are underperforming as sales tools. What a visitor can tell you 
Now you have some proper goals set up, we can start to see how changes in content (on-site and external) affect those goals. Ultimately, when a visitor comes to your site, they bring information with them: where they came from (a search engine – including: keyword searched for; a referral; direct; affiliate; or ad campaign) demographics (country; whether they’re new or returning, within thirty days) technical information (browser; screen size; device; bandwidth) site-specific information (landing page; next click; previous values assigned to them as custom variables*) * A note about custom variables. There’s no hope in hell that I can cover custom variables in this article. Go research them. Custom variables are the single best way to hack Google Analytics and bend it to your will. Custom variables allow you to record anything you want about a visitor, which that visitor will then carry around with them between visits. It’s also great for plugging other services into Google Analytics (as shown by the marvelous way Visual Website Optimizer allows you to track and segment tests within the GA interface). Just make sure not to breach the terms of service, eh? CSI your website Police procedural TV shows are all the same: the investigators are called to a crime and come across a clue; there’s then an autopsy; new evidence leads them to a new location; they find a new clue; they put two and two together; they solve the mystery. This is your life now. Exciting! So, now you’re gathering a wealth of information about what sort of people visit your site, what they do when they’re there, and what eventually gets them to drive value to you. It’s now your job to investigate all these little clues to see which types of people drive the most value, and what you can change to improve it. Maybe not that exciting. However, Google Analytics comes pre-armed with extensive reports for you to delve into. As an e-commerce guy (as opposed to a page goal guy) my day pretty much follows the pattern below. Look at e-commerce conversion rate by traffic source compared to the same day in the previous week and previous month. As ours is an e-commerce site, we have weekly and monthly trends. A big spike on Sundays and Mondays, and payday towards the end of the month is always good; on the third week of a month there tends to be a lull. Spend time letting your Google Analytics data brew, understand your own trends and patterns, and you’ll start to get a feel for when something isn’t quite right. Traffic Sources → Sources → All Traffic Look at the conversion rate by landing page for any traffic source that feels significantly different to what’s expected. Check bounce rates, drill down to likely landing pages and check search keyword or referral site to see if it’s a particular subset of visitor. You can do this by clicking Secondary Dimension and choosing Keyword or Source. If it’s direct, choose Visitor Type to break down by new or returning visitor. Content → Site Content → Landing Pages I then tend to flip into Content Drilldown to see what the next clicks were from those landing pages, and whether they changed significantly to the date I’m comparing with. If they have, that’s usually an indicator of changed content (or its relevancy). Remember, if a bunch of people have found their way to your page via a method you’re not expecting (such as a mention on a Spanish radio station – this actually happened to me once), while the content hasn’t changed, the relevancy of it to the audience may have. Content → Site Content → Content Drilldown Once I have an idea of what content was consumed, and whether it was relevant to the user, I then look at the visitor specifics, such as browser or demographic data, to see again whether the change was limited to a specific subset. Site speed, for example, is normally a good factor towards bounce rate, so compare that with previous data as well. Now, to be investigating at this level you still need a serious amount of data, in order to tell what’s a significant change or not. If you’re struggling with a small number of visitors, you might find reporting on a weekly or fortnightly basis more appropriate. However, once you’ve looked into the basics of why changes happen to the value of your site, you’ll soon find yourself limited by the reports offered in Standard Reporting. So, it’s time to build your own. Hooray! Custom reporting Google Analytics provides the tools to build reports specific to the types of investigations you frequently perform. Welcome to my world. Custom reports are quite simple to build: first, you determine the metric you want the report to cover (number of visitors, bounce rate, conversion rate, and so on), then choose a set of dimensions that you’d like to segment the report by (say, the source of the traffic, and whether they were new or returning users). You can filter the report, including or excluding particular dimension values, and you can assign the report to any of the profiles you created earlier. In the example below, I’ve created a report that shows me visits and conversion rate for any Google traffic that landed directly only on a product page. I can then drill down on each product page to see the complete phrases use to search. I can use this information in two ways: I can see which products aren’t converting, which shows me where I need to work harder on merchandising. I can give this information to my content team, showing them the actual phrases visitors used to reach our product content, helping them write better targeted product descriptions. The possibilities here are nearly endless, but here are a few examples of reports I find useful: Non-brand inbound search By creating a report that shows inbound search traffic which doesn’t include your brand, you can see more clearly the behaviour of visitors most likely to be unfamiliar with your site and brand values, without having to rely on the clumsy new or returning demographic date. Traffic/conversion/sales by hour This is pure stats porn, but actually more useful than real-time data. By seeing this data broken down at an hourly level, you can not only compare the current day to previous days, but also see the best performing times for email broadcasts and tweets. Visits, load time, conversion and sales by page and browser Page speed can often kill conversion rates, but it’s difficult to prove the value of focusing on speed in monetary terms. Having this report to hand helps me drive Operation Greenbelt, our effort to get into the sub-1.5 second band in Google Webmaster Tools. Useful things you can’t do in custom reporting If you have a search function on your website, then Conversion Rate and Products Bought by Site Search Term is an incredibly useful report that allows you to measure the effectiveness of your site’s search engine at returning products and content related to the search term used. By including the products actually bought by visitors who searched for each term, you can use this information to better searchandise these results, escalating high propensity and high value products to the top of the results. However, it’s not possible to get this information out of new Google Analytics. Try it, select the following in the report builder: Metrics: total unique searches; e-commerce or goal conversion rate Dimensions: search term; product You’ll see that the data returned is a little nonsensical, though a 2,000% conversion rate would be nice. However, you can get more accurate information using advanced segments. By creating individual segments to define users who have searched for a particular term, you can run the sales performance and product performance reports as normal. It’s laborious, but it teaches a good lesson: data that seems inaccessible can normally be found another way! Reporting infrastructure Now that you have a series of reports that you can refer to on a daily or weekly basis, it’s time to put together a regular reporting infrastructure. Even if you’re not reporting to someone, having a set of key performance indicators that you can use to see how your performance is improving over time allows you to set yourself business goals on a monthly and annual basis. For my own reporting, I take some high-level metrics (such as visitors, conversion rate and average order value), and segment them by traffic source and, separately, landing page. These statistics I record weekly and report: current week compared with previous week same week previous year (if available) 4 week average 13 week average 52 week average (if available) This takes into account weekly, monthly, seasonal and annual trends, and gives you a much clearer view of your performance. Getting data in other ways If you’re using Google Analytics frequently, with any large site you’ll come to a couple of conclusions: Doing any kind of practical comparative analysis is unwieldy. Boy, Google Analytics is slow! As you work with bigger datasets and put together more complex queries, you’ll see the loading graphic more than you’ll see actual data. So when you reach that level, there are ways to completely bypass the Google Analytics interface altogether, and get data into your own spreadsheet application for manipulation. Data Feed Query Explorer If you just want to pull down some quick statistics but still use complex filters and exotic metric and dimension combinations, the Data Feed Query Explorer is the quickest way of doing so. Authenticate with your Google Analytics account, select a profile, and you can start selecting metrics and dimensions to be generated in a handy, selectable tabulated format. Google Analytics API If you’re feeling clever, you can bypass having to copy and paste data by pulling in directly into Excel, Google Docs or your own application using the Google Analytics API. There are several scripts and plugins available to do this. I use Automate Analytics Google Docs code (there’s also a paid version that simplifies setup and creates some handy reports for you). New shiny things Well, now that that’s over, I can show you some cool stuff. Well, at least it’s cool to me. Google Analytics is being constantly improved and new functionality is introduced nearly every month. Here are a couple of my favourites. Multichannel attribution Not every visitor converts on your site on the first visit. They may not even do so on the second visit, or third. If they convert on the fourth visit, but each time they visit they do so via a different channel (for example, Search PPC, Search Organic, Direct, Email), which channel do you attribute the conversion to? The last channel, or the first? Dilemma! Google now has a Multichannel Attribution report, available in the Conversion category, which shows how each channel assists in converting, the overlap between channels, and where in the process that channel was important. For example, you may have analysed your blog traffic from Twitter and become disheartened that not many people were subscribing after visiting from Twitter links, but instead your high-value subscribers were coming from natural search. On the face of it, you’d spend less time tweeting, but a multichannel report may tell you that visitors first arrived via a Twitter link and didn’t subscribe, but then came back later after searching for your blog name on Google, after which they did. Don’t pack Twitter in yet! Visitor and goal flow Visitor and goal flow are amazing reports that help you visualize the flow of traffic through your site and, ultimately, into your checkout funnel or similar goal path. Flow reports are perfect for understanding drop-off points in your process, as well as what the big draws are on each page. Previously, if you wanted to visualize this data you had to set up several abstracted microgoals and chain them together in custom reports. Frankly, it was a pain in the arse and burned through your precious and limited goal allocation. Visitor flow bypasses all that and produces the report in an interactive flow diagram. While it doesn’t show you the holy grail of conversion likelihood by each path, you can segment visitor flow so that you can see very specifically how different segments of your visitor base behave. Go play with it now!",2011,Matt Curry,mattcurry,2011-12-18T00:00:00+00:00,https://24ways.org/2011/getting-the-most-out-of-google-analytics/,business 310,Fairytale of new Promise,"There are only four good Christmas songs. I know, yeah, JavaScript or whatever. We’ll get to that in a minute, I promise. First—and I cannot stress this enough— there are four good Christmas songs. You’re free to disagree with me here, of course, but please try to understand that you will be wrong. They don’t all have the most safe-for-work titles; I can’t list all of them here, but if you choose to let your fingers do the walkin’ to your nearest search engine, I will say that one was released by the band FEAR way back in 1982 and one was on Run the Jewels’ self-titled debut album. The lyrics are a hell of a lot worse than the titles, so maybe wait until you get home from work before you queue them up. Wear headphones, if you’ve got thin walls. For my money, though, the two I can reference by name are the top of that small heap: Tom Waits’ Christmas Card from a Hooker in Minneapolis, and The Pogues’ Fairytale of New York. The former once held the honor of being the only good Christmas song—about which which I was also unequivocally correct, right up until I changed my mind. It’s not the song up for discussion today, but feel free to familiarize yourself just the same—I’ll wait. Fairytale of New York—the top of the list—starts out by hinting at some pretty standard holiday fare; dreams and cheer and whatnot. Typical seasonal stuff, so long as you ignore that the story seems to be recounted as a drunken flashback in a jail cell. You can probably make a few guesses at the underlying spirit of the song based on that framing: following a lucky break, our bright-eyed protagonists move to New York in search of fame and fortune, only to quickly descend into bad decisions, name-calling, and vaguely festive chaos. This song speaks to me on a couple of levels, not the least of which is as a retelling of my day-to-day interactions with JavaScript. Each day’s melody might vary a little bit, granted, but the lyrics almost always follow a pretty clear arc toward “PARENTAL ADVISORY: EXPLICIT CONTENT.” You might have heard a similar tune yourself; it goes a little somethin’ like setTimeout(function() { console.log( ""this should be happening last"" ); }, 1000); . Callbacks are calling callbacks calling callbacks and something is happening somewhere, as the JavaScript interpreter plods through our code start-to-finish, line-by-line, step-by-step. If we need to take actions based on the results of something that could take its sweet time resolving, well, we’d better fiddle with the order of things to make sure those actions don’t happen too soon. “But I can see a better time,” as the song says, “when all our dreams come true.” So, with that Pogues brand of holiday spirit squarely in mind—by which I mean that your humble narrator is almost certainly drunk, and may be incarcerated at the time of publication—gather ’round for a story of hope, of hardships, of semi-asynchronous JavaScript programming, and ultimately: of Promise unfulfilled. The Main Thread JavaScript is single-minded, in a manner of speaking. Anything we tell the JavaScript runtime to do goes into a single-file queue; you’ll see it referred to as the “main thread,” or “UI thread.” That thread can be shared by a number of critical browser processes, like rendering and re-rendering parts of the page, and user interactions ranging from the simple—say, highlighting text—to the more complex—interacting with form elements. If that sounds a little scary to you, well, that’s because it is. The more complex our scripts, the more we’re cramming into that single-file main thread, to be processed along with—say—some of our CSS animations. Too much JavaScript clogging up the main thread means a lot of user-facing performance jankiness. Getting away from that single thread is a big part of all the excitement around Web Workers, which allow us to offload entire scripts into their own dedicated background threads—though not without limitations of their own. Outside of Web Workers, that everything-thread is the only game in town: scripts executed one thing at a time, functions calling functions calling functions, taking numbers and crowding up the same deli counter as a user’s interactions—which, in this already strained metaphor, would be ham, I guess? Asynchronous JavaScript Now, those queued actions may include asynchronous things. For example: AJAX callbacks, setTimeout/setInterval, and addEventListener won’t block the main thread while we’re waiting for a request to come back, a timer to tick away, or an event to trigger. Once those things do kick in, though, the actions they’re meant to perform will get shuffled right back into that single-thread queue. There are a couple of places you might have written asynchronously-fired JavaScript, even if you’re not super familiar with the overarching concept: XMLHttpRequest—“AJAX,” if ya nasty—or just kicking off a function once a user triggers a click or mouseenter event. Event-driven development is writ a little larger, with the overall flow of the script dictated by events, both internal and external. Writing event-driven JavaScript applications is a step in the right direction for sure—it won’t cure what ails the main thread, but it does work with the medium in a reasonable way. Event-driven development allows us to manage our use of the main thread in a way that makes sense. If any of this rings a bell for you, the motivation for Promises should feel familiar. For example, a custom init event might kick things off, and fire a create event that applies our classes and restructures our markup which, on completion, fires a bindEvents event to handle all the event listeners for user interaction. There might not sound like much difference between that and one big function that kicks off, manipulates the DOM, and binds our events line-by-line—but in a script of sufficient size and complexity we’re not only provided with a decoupled flow through the script, but obvious touchpoints for future updates and a predictable structure for ongoing maintenance. This pattern falls apart a little where we were still creating, binding, and listening for events in the same top-to-bottom, one-item-at-a-time way—we had to set a listener on a given object before the event fires, or nothing would happen: // Create the event: var event = document.createEvent( ""Event"" ); // Name the event: event.initEvent( ""doTheStuff"", true, true ); // Listen for the custom `doTheStuff` event on `window`: window.addEventListener( ""doTheStuff"", initializeEverything ); // Fire the custom event window.dispatchEvent( event ); This example is a little contrived, and this stuff is a lot more manageable for sure with the addition of a framework, but that’s the basic gist: create and name the event, add a listener for the event, and—after setting our listener—dispatch the event. Events and callbacks aren’t the only game in town for weaving our way in and out of the main thread, though—at least, not anymore. Promises A Promise is, at the risk of sounding sentimental, pure potential—an empty container into which a value eventually results. A Promise can exist in several states: “pending,” while the computation they contain is being performed or “resolved” once that computation is complete. Once resolved, a Promise is “fulfilled” if it gave us back something we expect, or “rejected” if it didn’t. The Promise constructor accepts a callback with two arguments: resolve and reject. We perform an action—asynchronous or otherwise—within that callback. If everything in there has gone according to plan, we call resolve. If something has gone awry, we call reject—with an error, conventionally. To illustrate, let’s tack something together with a pretty decent chance of doing what we don’t want: a promise meant only to give us the number 1, but has a chance of giving us back a 2. No reasonable person would ever do this, of course, but I wouldn’t necessarily put it past me. var promisedOne = new Promise( function( resolve, reject ) { var coinToss = Math.floor( Math.random() * 2 ) + 1; if( coinToss === 1 ) { resolve( coinToss ); } else { reject( new Error( ""That ain’t a one."" ) ); } }); There’s nothing too surprising in there, after you boil it all down. It’s a little return-y, with the exception that we’re flagging results as “as expected” or “something went wrong.” Tapping into that Promise uses another new keyword: then—and as someone who attempts to make sense of JavaScript by breaking it down to plain ol’ human-language, I’m a big fan of this syntax. then is tacked onto our Promise identifier, and does just what it says on the tin: once the Promise is resolved, then do one of two things, both supplied as callbacks: the first in the case of a fulfilled promise, and the second in the case of a rejected one. Those two callbacks will have, as arguments, the results we specified with resolve orreject, respectively. It sounds like a lot in prose, but in code it’s a pretty simple pattern: promisedOne.then( function( result ) { console.log( result ); }, function( error ) { console.error( error ); }); If you’ve spent any time working with AJAX—jQuery-wise, in particular—you’ve seen something like this pattern before: a success callback and an error callback. The state of a promise, once fulfilled or rejected, cannot be changed—any reference we make to promisedOne will have a single, fixed result. It may not look like too much the way I’m using it here, but it’s powerful stuff—a pattern for asynchronously resolving anything. I’ve recently used Promises alongside a script that emulates Font Load Events, to apply webfonts asynchronously and avoid a potential performance hit. Font Face Observer allows us to, as the name implies, determine when the files referenced by our @font-face rules have finished loading. var fontObserver = new FontFaceObserver( ""Fancy Font"" ); fontObserver.check().then(function() { document.documentElement.className += "" fonts-loaded""; }, function( error ) { console.error( error ); }); fontObserver.check() gives us back a Promise, allowing us to chain on a then containing our callbacks for success and failure. We use the fulfilled callback to bolt a class onto the page once the font file has been fully transferred. We don’t bother including an argument in the first function, since we don’t care about the result itself so much as we care that the promise resolved without error—we’re not doing anything with the resolved value, just adding a class to the page. We do include the error argument, since we’ll want to know what happened should something go wrong. Now, this isn’t the tidiest syntax around—at least to my eyes—with those two functions just kinda floating in a then. Luckily there’s an similar alternative syntax; one that I find a bit easier to parse at-a-glance: fontObserver.check() .then(function() { document.documentElement.className += "" fonts-loaded""; }) .catch(function( error ) { console.log( error ); }); The first callback inside then provides us with our success state, while the catch provides us with a single, explicit “something went wrong” callback. The two syntaxes aren’t completely identical in all situations, but for a simple case like this, I find it a little neater. The Common Thread I guess I still owe you an explanation, huh. Not about the JavaScript-whatever; I think I’ve explained that plenty. No, I mean Fairytale of New York, and why it’s perched up there at the top of the four (4) song heap. Fairytale is a sad song, ostensibly. If you follow the main thread—start to finish, line-by-line, step by step— Fairytale is a sad song. And I can see you out there, visions of Die Hard dancing in your heads: “but is it a Christmas song?” Well, for my money, nothing says “holidays” quite like unreliable narration. Shane MacGowan, the song’s author, has placed the first verse about “Christmas Eve in the drunk tank” as happening right after the “lucky one, came in eighteen-to-one”—not at the chronological end of the story. That means the song might not be mostly drunken flashback, but all of it a single, overarching flashback including a Christmas Eve in protective custody. It could be that the man and woman are, together, recounting times long past—good times and bad times—maybe not even in chronological order. Hell, the “NYPD Choir” mentioned in the chorus? There’s no such thing. We’re not big Christmas folks, my family and I. But just the same, every year, the handful of us get together, and every year—like clockwork—there’s a lull in conversation, there’s a sharp exhale, and Ma says “we all made it.” Not to a house, not to a dinner, but through another year, to another Christmas. At this point, without fail, someone starts telling a story—and one begets another, and so on. Sometimes the stories are happy, sometimes they’re sad, more often than not they’re both. Some are about things we were lucky to walk away from, some are about a time when another one of us didn’t. Start-to-finish, line-by-line, step-by-step, the main thread through the year doesn’t change, and maybe there isn’t a whole lot we can do to change it. But by carefully weaving our way in and out of that thread—stories all out of sync and resolving one way or the other, with the results determined by questionably reliable narrators—we can change the way we interact with it and, little by little, we can start making sense of it.",2016,Mat Marquis,matmarquis,2016-12-19T00:00:00+00:00,https://24ways.org/2016/fairytale-of-new-promise/,code 143,Marking Up a Tag Cloud,"Everyone’s doing it. The problem is, everyone’s doing it wrong. Harsh words, you might think. But the crimes against decent markup are legion in this area. You see, I’m something of a markup and semantics junkie. So I’m going to analyse some of the more well-known tag clouds on the internet, explain what’s wrong, and then show you one way to do it better. del.icio.us I think the first ever tag cloud I saw was on del.icio.us. Here’s how they mark it up. Unfortunately, that is one of the worst examples of tag cloud markup I have ever seen. The page states that a tag cloud is a list of tags where size reflects popularity. However, despite describing it in this way to the human readers, the page’s author hasn’t described it that way in the markup. It isn’t a list of tags, just a bunch of anchors in a
. This is also inaccessible because a screenreader will not pause between adjacent links, and in some configurations will not announce the individual links, but rather all of the tags will be read as just one link containing a whole bunch of words. Markup crime number one. Flickr Ah, Flickr. The darling photo sharing site of the internet, and the biggest blind spot in every standardista’s vision. Forgive it for having atrocious markup and sometimes confusing UI because it’s just so much damn fun to use. Let’s see what they do.

 06   africa   amsterdam  ...

Again we have a simple collection of anchors like del.icio.us, only this time in a paragraph. But rather than using a class to represent the size of the tag they use an inline style. An inline style using a pixel-based font size. That’s so far away from the goal of separating style from content, they might as well use a tag. You could theoretically parse that to extract the information, but you have more work to guess what the pixel sizes represent. Markup crime number two (and extra jail time for using non-breaking spaces purely for visual spacing purposes.) Technorati Ah, now. Here, you’d expect something decent. After all, the Overlord of microformats and King of Semantics Tantek Çelik works there. Surely we’ll see something decent here?
  1. Britney Spears
  2. Bush
  3. Christmas
  4. ...
  5. SEO
  6. Shopping
  7. ...
Unfortunately it turns out not to be that decent, and stop calling me Shirley. It’s not exactly terrible code. It does recognise that a tag cloud is a list of links. And, since they’re in alphabetical order, that it’s an ordered list of links. That’s nice. However … fifteen nested tags? FIFTEEN? That’s emphasis for you. Yes, it is parse-able, but it’s also something of a strange way of looking at emphasis. The HTML spec states that is emphasis, and is for stronger emphasis. Nesting tags seems counter to the idea that different tags are used for different levels of emphasis. Plus, if you had a screen reader that stressed the voice for emphasis, what would it do? Shout at you? Markup crime number three. So what should it be? As del.icio.us tells us, a tag cloud is a list of tags where the size that they are rendered at contains extra information. However, by hiding the extra context purely within the CSS or the HTML tags used, you are denying that context to some users. The basic assumption being made is that all users will be able to see the difference between font sizes, and this is demonstrably false. A better way to code a tag cloud is to put the context of the cloud within the content, not the markup or CSS alone. As an example, I’m going to take some of my favourite flickr tags and put them into a cloud which communicates the relative frequency of each tag. To start with a tag cloud in its most basic form is just a list of links. I am going to present them in alphabetical order, so I’ll use an ordered list. Into each list item I add the number of photos I have with that particular tag. The tag itself is linked to the page on flickr which contains those photos. So we end up with this first example. To display this as a traditional tag cloud, we need to alter it in a few ways: The items need to be displayed next to each other, rather than one-per-line The context information should be hidden from display (but not from screen readers) The tag should link to the page of items with that tag Displaying the items next to each other simply means setting the display of the list elements to inline. The context can be hidden by wrapping it in a and then using the off-left method to hide it. And the link just means adding an anchor (with rel=""tag"" for some extra microformats bonus points). So, now we have a simple collection of links in our second example. The last stage is to add the sizes. Since we already have context in our content, the size is purely for visual rendering, so we can just use classes to define the different sizes. For my example, I’ll use a range of class names from not-popular through ultra-popular, in order of smallest to largest, and then use CSS to define different font sizes. If you preferred, you could always use less verbose class names such as size1 through size6. Anyway, adding some classes and CSS gives us our final example, a semantic and more accessible tag cloud.",2006,Mark Norman Francis,marknormanfrancis,2006-12-09T00:00:00+00:00,https://24ways.org/2006/marking-up-a-tag-cloud/,code 164,My Other Christmas Present Is a Definition List,"A note from the editors: readers should note that the HTML5 redefinition of definition lists has come to pass and is now à la mode. Last year, I looked at how the markup for tag clouds was generally terrible. I thought this year I would look not at a method of marking up a common module, but instead just at a simple part of HTML and how it generally gets abused. No, not tables. Definition lists. Ah, definition lists. Often used but rarely understood. Examining the definition of definitions To start with, let’s see what the HTML spec has to say about them. Definition lists vary only slightly from other types of lists in that list items consist of two parts: a term and a description. The canonical example of a definition list is a dictionary. Words can have multiple descriptions (even the word definition has at least five). Also, many terms can share a single definition (for example, the word colour can also be spelt color, but they have the same definition). Excellent, we can all grasp that. But it very quickly starts to fall apart. Even in the HTML specification the definition list is mis-used. Another application of DL, for example, is for marking up dialogues, with each DT naming a speaker, and each DD containing his or her words. Wrong. Completely and utterly wrong. This is the biggest flaw in the HTML spec, along with dropping support for the start attribute on ordered lists. “Why?”, you may ask. Let me give you an example from Romeo and Juliet, act 2, scene 2.
Juliet
Romeo!
Romeo
My niesse?
Juliet
At what o'clock tomorrow shall I send to thee?
Romeo
At the hour of nine.
Now, the problem here is that a given definition can have multiple descriptions (the DD). Really the dialog “descriptions” should be rolled up under the terms, like so:
Juliet
Romeo!
At what o'clock tomorrow shall I send to thee?
Romeo
My niesse?
At the hour of nine.
Suddenly the play won’t make anywhere near as much sense. (If it’s anything, the correct markup for a play is an ordered list of CITE and BLOCKQUOTE elements.) This is the first part of the problem. That simple example has turned definition lists in everyone’s mind from pure definitions to more along the lines of a list with pre-configured heading(s) and text(s). Screen reader, enter stage left. In many screen readers, a simple definition list would be read out as “definition term equals definition description”. So in our play excerpt, Juliet equals Romeo! That’s not right, either. But this also leads a lot of people astray with definition lists to believing that they are useful for key/value pairs. Behaviour and convention The WHAT-WG have noticed the common mis-use of the DL, and have codified it into the new spec. In the HTML5 draft, a definition list is no longer a definition list. The dl element introduces an unordered association list consisting of zero or more name-value groups (a description list). Each group must consist of one or more names (dt elements) followed by one or more values (dd elements). They also note that the “dl element is inappropriate for marking up dialogue, since dialogue is ordered”. So for that example they have created a DIALOG (sic) element. Strange, then, that they keep DL as-is but instead refer to it an “association list”. They have not created a new AL element, and kept DL for the original purpose. They have chosen not to correct the usage or to create a new opportunity for increased specificity in our HTML, but to “pave the cowpath” of convention. How to use a definition list Given that everyone else is using a DL incorrectly, should we? Well, if they all jumped off a bridge, would you too? No, of course you wouldn’t. We don’t have HTML5 yet, so we’re stuck with the existing semantics of HTML4 and XHTML1. Which means that: Listing dialogue is not defining anything. Listing the attributes of a piece of hardware (resolution = 1600×1200) is illustrating sample values, not defining anything (however, stating what ‘resolution’ actually means in this context would be a definition). Listing the cast and crew of a given movie is not defining the people involved in making movies. (Stuart Gordon may have been the director of Space Truckers, but that by no means makes him the true definition of a director.) A menu of navigation items is simply a nested ordered or unordered list of links, not a definition list. Applying styling handles to form labels and elements is not a good use for a definition list. And so on. Living by the specification, a definition list should be used for term definitions – glossaries, lexicons and dictionaries – only. Anything else is a crime against markup.",2007,Mark Norman Francis,marknormanfrancis,2007-12-05T00:00:00+00:00,https://24ways.org/2007/my-other-christmas-present-is-a-definition-list/,code 72,Designing with Contrast,"When an appetite for aesthetics over usability becomes the bellwether of user interface design, it’s time to reconsider who we’re designing for. Over the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients — imitations of physical objects — were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind. Yet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity — and it is harming our experience of digital content. A thin veneer We are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey. While we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple’s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix. New technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience’s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display. Minimalist expectations Like progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We’re driving unilateral design decisions that threaten accessibility. We’ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users’ needs and content. Someone once suggested to me that a client’s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn’t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. It may seem like an unusual anecdote, but it isn’t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services. Imitation without representation All of us are influenced in one way or another by one another’s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors’ products to understand their success. However, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade. The typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent. For want of good design, the message was lost The question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice? The answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products. We can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more). Standards of excellence It isn’t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we’ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots. I was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy. Even now, I make mistakes. On a recent project, I used large photographs on an organization’s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren’t always consistent, undermining the text’s legibility. If I had the chance to do it again, I would separate the text and image. So, what practical things can we consider to give our users the experience they deserve? Put guidelines in place Think about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization’s personality and emotional appeal. Define a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs). Find which background colors you can safely use with white text, and consider integrating contrast checks into your workflow. Use roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens. Check that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase. Avoid overlaying text on images unless it’s guaranteed to be legible. If it’s necessary to optimize space in the layout, give the text a container. Scrims aren’t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground. Test your work Review legibility and contrast on different devices. It’s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit. Find a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. Ask your friends and family what they use at home and at work. It’s one way of making sure your feedback isn’t always coming from a closed loop. Push your limits You define what the user sees. If you’ve inherited brand guidelines, question them. If you don’t agree with the choices, make the case for why they should change. Experiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention. If you’re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy. Embrace limitations. Use boundaries as an opportunity to explore possibilities. More than just a facade Designing with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand. Users will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most. In architecture, it isn’t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access. Perhaps we can take inspiration from these spaces. Let’s give our buildings a bold voice and make sure the doors are open to everyone.",2015,Mark Mitchell,markmitchell,2015-12-13T00:00:00+00:00,https://24ways.org/2015/designing-with-contrast/,design 6,Run Ragged,"You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web? We’re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn’t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn’t leave good typesetting at the door because we can’t control the line length. When I typeset books, I’d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag — the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines — or as I was first taught to call them, violations! Violation 1. Never break a line immediately following a preposition Prepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines. For example: The container is for the butter The preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow. There are lots of prepositions in English – about 150 – but only 70 or so in use. Violation 2. Never break a line immediately following a dash A dash — either an em-dash or en-dash — can be used as a pause in the reading, or as used here, a point at which you introduce something that is not within the flow of the sentence. Like an aside. Ending with a pause on the end of the line would have the same effect as ending on a preposition. It disrupts the flow of reading. Violation 3. No small words at the end of a line Don’t end a line with small words. Most of these will actually be covered by violation №1. But there will be exceptions. My general rule of thumb here is not to leave words of two or three letters at the end of a line. Violation 4. Hyphenation In print, hyphens are used at the end of lines to join words broken over a line break. Mostly, this is used in justified body text, and no doubt you will be used to seeing it in newspapers or novels. A good rule of thumb is to not allow more than two consecutive lines to end with a hyphen. On the web, of course, we can use the CSS hyphens property. It’s reasonably supported with the exception of Chrome. Of course, it works best when combined with justified text to retain the neat right margin. Violation 5. Don’t break emphasised phrases of three or fewer words If you have a few words emphasised, for example: He calls this problem definition escalation …then try not to break the line among them. It’s important the reader reads through all the words as a group. How do we do all of that on the web? All of those guidelines are relatively easy to implement in print. But what about the web? Where content is poured into a template from a CMS? Well, there are things we can do. Meet your new friend, the non-breaking space, or as you may know them:  . The guidelines above are all based on one decision for the typesetter: when should the line break? We can simply run through a body of text and add the   based on these sets of questions: Are there any prepositions in the text? If so, add a   after them. Are there any dashes? If so, add a   after them. Are there any words of fewer than three characters that you haven’t already added spaces to? If so, add a   after them. Are there any emphasised groups of words either two or three words long? If so, add a   in between them. For a short piece of text, this isn’t a big problem. But for longer bodies of text, this is a bit arduous. Also, as I said, lots of websites use a CMS and just dump the text into a template. What then? We can’t expect our content creators to manually manicure a right rag based on these guidelines. In this instance, we really need things to be automatic. There isn’t any reason why we can’t just pass the question of when to break the line straight to the browser by way of a script which compares the text against a set of rules. In plain English, this script could be to scan the text for: Prepositions. If found, add   after them. Dashes. If found, add   after them. Words fewer than three characters long that aren’t prepositions. If found, add   after them. Emphasised phrases of up to three words in length. If found, add   between all of the words. And there we have it. A note on fluidity An important consideration of this script is that it doesn’t scan the text to see what is at the end of a line. It just looks for prepositions, dashes, words fewer than three characters long, and emphasised words within paragraphs and applies the   accordingly regardless of where the thing lives. This is because in a fluid layout a word might appear in the beginning, middle or the end of a line depending on the width of the browser. And we want it to behave in the right way when it does find itself at the end. See it in action! My friend and colleague, Nathan Ford, has written a small JavaScript called Ragadjust that does all of this automatically. The script loops through a webpage, compares the text against the conditions, and then inserts   in the places that violate the conditions above. You can get the script from GitHub and see it in action on my own website. Some caveats As my friend Jon Tan says, “There are no rules in typography, just good or bad decisions”, and typesetting the right rag is no different. The guidelines for the violations above are useful for justified text, too. But we need to be careful here. Too stringent adherence to these violations could lead to ugly gaps in our words — called rivers — as the browser forces justification. The violation regarding short words at the end of sentences is useful for longer line lengths, or measures, of text. When the measure gets shorter, maybe five or six words, then we need to be more forgiving as to what wraps to the next line and what doesn’t. In fact, you can see this happening on my site where I’ve not included a check on the size of the browser window (purposefully, for this demo, of course. Ahem). This article is about applying these guidelines to English. Some of them will, no doubt, cross over to other languages quite well. But for those languages, like German for instance, where longer words tend to be in more frequent use, then some of the rules may result in a poor right rag. Marginal gains In 2007, I spoke with Richard Rutter at SXSW on web typography. In that talk, Richard and I made a point that good typographic design — on the web, in print; anywhere, in fact — relies on small, measurable improvements across an entire body of work. From heading hierarchy to your grid system, every little bit helps. In and of themselves, these little things don’t really mean that much. You may well have read this article, shrugged your shoulders and thought, “Huh. So what?” But these little things, when added up, make a difference. A difference between good typographic design and great typographic design. Appendix Preposition whitelist aboard about above across after against along amid among anti around as at before behind below beneath beside besides between beyond but by concerning considering despite down during except excepting excluding following for from in inside into like minus near of off on onto opposite outside over past per plus regarding round save since than through to toward towards under underneath unlike until up upon versus via with within without",2013,Mark Boulton,markboulton,2013-12-24T00:00:00+00:00,https://24ways.org/2013/run-ragged/,design 102,Art Directing with Looking Room,"Using photographic composition techniques to start to art direct on the template-driven web. Think back to last night. There you are, settled down in front of the TV, watching your favourite soap opera, with nice hot cup of tea in hand. Did you notice – whilst engrossed in the latest love-triangle – that the cameraman has worked very hard to support your eye’s natural movement on-screen? He’s carefully framed individual shots to create balance. Think back to last week. There you were, sat with your mates watching the big match. Did you notice that the cameraman frames the shot to go with the direction of play? A player moving right will always be framed so that he is on the far left, with plenty of ‘room’ to run into. Both of these cameramen use a technique called Looking Room, sometimes called Lead Room. Looking Room is the space between the subject (be it a football, or a face), and the edge of the screen. Specifically, Looking Room is the negative space on the side the subject is looking or moving. The great thing is, it’s not just limited to photography, film or television; we can use it in web design too. Basic Framing Before we get into Looking Room, and how it applies to web, we need to have a look at some basics of photographic composition. Many web sites use imagery, or photographs, to enhance the content. But even with professionally shot photographs, without a basic understanding of framing or composition, you can damage how the image is perceived. A simple, easy way to make photographs more interesting is to fill the frame. Take this rather mundane photograph of a horse: A typical point and click affair. But, we can work with this. By closely cropping, and filling the frame, we can instantly change the mood of the shot. I’ve also added Looking Room on the right of the horse. This is space that the horse would be walking into. It gives the photograph movement. Subject, Space, and Movement Generally speaking, a portrait photograph will have a subject and space around them. Visual interest in portrait photography can come from movement; how the eye moves around the shot. To get the eye moving, the photographer modifies the space around the subject. Look at this portrait: The photography has framed the subject on the right, allowing for whitespace, or Looking Room, in the direction the subject is looking. The framing of the subject (1), with the space to the left (2) – the Looking Room – creates movement, shown by the arrow (3). Note the subject is not framed centrally (shown by the lighter dotted line). If the photographer had framed the subject with equal space either side, the resulting composition is static, like our horse. If the photographer framed the subject way over on the left, as she is looking that way, the resulting whitespace on the right leads a very uncomfortable composition. The root of this discomfort is what the framing is telling our eye to do. The subject, looking to the left, suggests to us that we should do the same. However, the Looking Room on the right is telling our eye to occupy this space. The result is a confusing back and forth. How Looking Room applies to the web We can apply the same theory to laying out a web page or application. Taking the three same elements – Subject, Space, and resulting Movement – we can guide a user’s eye to the elements we need to. As designers, or content editors, framing photographs correctly can have a subtle but important effect on how a page is visually scanned. Take this example: The BBC homepage uses great photography as a way of promoting content. Here, they have cropped the main photograph to guide the user’s eye into the content. By applying the same theory, the designer or content editor has applied considerable Looking Room (2) to the photograph to create balance with the overall page design, but also to create movement of the user’s eye toward the content (1) If the image was flipped horizontally. The Looking Room is now on the right. The subject of the photograph is looking off the page, drawing the user’s eye away from the content. Once again, this results in a confusing back and forth as your eye fights its way over to the left of the page. A little bit of Art Direction Art Direction can be described as the act or process of managing the visual presentation of content. Art Direction is difficult to do on the web, because content and presentation are, more often than not, separated. But where there are images, and when we know the templates that those images will populate, we can go a little way to bridging the gap between content and presentation. By understanding the value of framing and Looking Room, and the fact that it extends beyond just a good looking photograph, we can start to see photography playing more of an integral role in the communication of content. We won’t just be populating templates. We’ll be art directing. Photo credits: Portrait by Carsten Tolkmit Horse by Mike Pedroncelli",2008,Mark Boulton,markboulton,2008-12-05T00:00:00+00:00,https://24ways.org/2008/art-directing-with-looking-room/,design 148,Typesetting Tables,"Tables have suffered in recent years on the web. They were used for laying out web pages. Then, following the Web Standards movement, they’ve been renamed by the populous as `data tables’ to ensure that we all know what they’re for. There have been some great tutorials for the designing tables using CSS for presentation and focussing on the semantics in the displaying of data in the correct way. However, typesetting tables is a subtle craft that has hardly had a mention. Table design can often end up being a technical exercise. What data do we need to display? Where is the data coming from and what form will it take? When was the last time your heard someone talk about lining numerals? Or designing to the reading direction? Tables are not read like sentences When a reader looks at, and tries to understand, tabular data, they’re doing a bunch of things at the same time. Generally, they’re task based; they’re looking for something. They are reading horizontally AND vertically Reading a table is not like reading a paragraph in a novel, and therefore shouldn’t be typeset in the same way. Designing tables is information design, it’s functional typography—it’s not a time for eye candy. Typesetting tables Typesetting great looking tables is largely an exercise in restraint. Minimal interference with the legibility of the table should be in the forefront of any designers mind. When I’m designing tables I apply some simple rules: Plenty of negative space Use the right typeface Go easy on the background tones, unless you’re giving reading direction visual emphasis Design to the reading direction By way of explanation, here are those rules as applied to the following badly typeset table. Your default table This table is a mess. There is no consideration for the person trying to read it. Everything is too tight. The typeface is wrong. It’s flat. A grim table indeed. Let’s see what we can do about that. Plenty of negative space The badly typeset table has been set with default padding. There has been little consideration for the ascenders and descenders in the type interfering with the many horizontal rules. The first thing we do is remove most of the lines, or rules. You don’t need them – the data in the rows forms its own visual rules. Now, with most of the rules removed, the ones that remain mean something; they are indicating some kind of hierarchy to the help the reader understand what the different table elements mean – in this case the column headings. Now we need to give the columns and rows more negative space. Note the framing of the column headings. I’m giving them more room at the bottom. This negative space is active—it’s empty for a reason. The extra air in here also gives more hierarchy to the column headings. Use the right typeface The default table is set in a serif typeface. This isn’t ideal for a couple of reasons. This serif typeface has a standard set of text numerals. These dip below the baseline and are designed for using figures within text, not on their own. What you need to use is a typeface with lining numerals. These align to the baseline and are more legible when used for tables. Sans serif typefaces generally have lining numerals. They are also arguably more legible when used in tables. Go easy on the background tones, unless you’re giving reading direction visual emphasis We’ve all seen background tones on tables. They have their use, but my feeling is that use should be functional and not decorative. If you have a table that is long, but only a few columns wide, then alternate row shading isn’t that useful for showing the different lines of data. It’s a common misconception that alternate row shading is to increase legibility on long tables. That’s not the case. Shaded rows are to aid horizontal reading across multiple table columns. On wide tables they are incredibly useful for helping the reader find what they want. Background tone can also be used to give emphasis to the reading direction. If we want to emphasis a column, that can be given a background tone. Hierarchy As I said earlier, people may be reading a table vertically, and horizontally in order to find what they want. Sometimes, especially if the table is complex, we need to give them a helping hand. Visually emphasising the hierarchy in tables can help the reader scan the data. Column headings are particularly important. Column headings are often what a reader will go to first, so we need to help them understand that the column headings are different to the stuff beneath them, and we also need to give them more visual importance. We can do this by making them bold, giving them ample negative space, or by including a thick rule above them. We can also give the row titles the same level of emphasis. In addition to background tones, you can give emphasis to reading direction by typesetting those elements in bold. You shouldn’t use italics—with sans serif typefaces the difference is too subtle. So, there you have it. A couple of simple guidelines to make your tables cleaner and more readable.",2007,Mark Boulton,markboulton,2007-12-07T00:00:00+00:00,https://24ways.org/2007/typesetting-tables/,design 183,Designing For The Switch,"For a long time on the web, we’ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. Yes, we’ve been spoilt. We don’t need to think about using Verdana, Arial, Georgia or Cambria. Yet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cufón. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. The New Typesetters Many years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and ‘set’ the type in the desired typeface. The designer would chose what typeface they wanted – and all the ligatures, underlines, italics and whatnot – and then scribble all over the manuscript so the typesetter could set the correct type. Then along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that’s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. Typekit – and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck – are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you’ve specified simply by adding the font name in your CSS file. Thanks to services like these, font foundries are now talking to create licensing structures to allow us to embed fonts into our web pages legally – which has always been a sticking point in the past. So, finally, us designers can get what we want: whatever typeface we want on the web. Yes, but… there are hurdles. One of which is the subject of this article. The differences between Web Fonts and other fonts Web fonts are different to normal fonts. They differ in a whole bunch of ways, from loose letter spacing to larger x-heights. But perhaps the most notable practical difference is file size. Let’s take a look at one of Typekit’s latest additions from the FontFont library, Meta. Meta Roman weighs in at 42 KB. This is a fairly typical file size for a single weight of a good font. Now, let’s have a look at Verdana. Verdana is 186 KB. For one weight. The four weight family for Verdana weighs in at 686 KB. Four weights for half a megabyte!? Why so huge? Well, Verdana has a lot of information packed into its 186 KB. It has the largest hinting data table of any typeface (the information carried by a font that tells it how to align itself to the pixels on your screen). As it has been shipped with Microsoft products since 1996, it has had time to grow to support many, many languages. Along with its cousin, Georgia (283 KB), Verdana was a new breed of typeface. And it’s grown fat. If really serious web typography takes off – and by that I mean typefaces specifically designed for the screen – then we’re going to see more fonts increase in file size as the font files include more data. So, if you’re embedding a font weighing in at 100 KB, what happens? The Flash of Unstyled Text We all remember the Flash of Unstyled Content bug on Internet Explorer, right? That annoying bug that caused a momentary flash of unstyled HTML page. Well, the same thing can happen with embedding fonts using @font-face. An effect called The Flash of Unstyled Text (FOUT), first coined by Paul Irish. Personally, I prefer to call it the Flash of UnTypeset Text (still FOUT), as the text is styled, just not with what you want. If you embed a typeface in your CSS, then the browser will download that typeface. Typically, browsers differ in the way they handle this procedure. Firefox and Opera will render the text using the next font in your font stack until the first (embedded) font is loaded. It will then switch to the embedded font. Webkit takes the approach that you asked for that font so it will wait until it’s completely loaded before showing it you. In Opera and Firefox, you get a FOUT. In Webkit, you don’t. You wait. Hang on there. Didn’t I say that good web fonts weigh in considerably more than ‘normal’ fonts? And whilst the browser is downloading the font, the user gets what to look at? Some pictures, background colours and whatever else isn’t HTML? I believe Webkit’s handling of font embedding – as deliberate as it is – is damaging to the practice of font embedding. Why? Well, we can design to a switch in typeface (as jarring as that is for the user), but we can’t design to blank space. Let’s have a closer look at how we can design to FOUT. More considered font stacks We all know that font stacks in CSS are there for when a user doesn’t have a font; the browser will jump to the next one in the stack. Adding embedded fonts into the font stack means that because of FOUT (in gecko and Opera), the user can see a switch, and depending on their connection that switch could happen well into any reading that the user may be doing. The practicalities of this are that a user could be reading and be towards the end of a line when the paragraph they are reading changes shape. The word they were digesting suddenly changes to three lines down. It’s the online equivalent of someone turning the page for you when you least expect it. So, how can we think about our font stacks slightly differently so we can minimise the switch? Two years ago, Richard Rutter wrote on this very site about increasing our font stacks. By increasing the font stacks (by using his handy matrix) we can begin to experiment with different typefaces. However, when we embed a typeface, we must look very carefully at the typefaces in the font stack and the relationship between them. Because, previously, the user would not see a switch from one typeface to another, they’d just get either one or the other. Not both. With FOUT, the user sees two typefaces. By carefully looking at the characteristics of the typefaces you choose, you can minimise the typographic ‘distance’ between the type down the stack. In doing so, you minimise the jarring effect of the switch. Let’s take a look at an example of how to go about this. Micro Typography to build better font stacks Let’s say I want to use a recent edition to Typekit – Meta Serif Book – as my embedded font. My font stack would start like this: font-family: 'Meta Serif Bold'; Where do you go from here? Well, first, familiarise yourself with Richard’s Font Matrix so you get an idea of what fonts are available for different people. Then start by looking closely at the characters of the embedded font and then compare them to different fonts from the matrix. When I do this, I’m looking to match type characteristics such as x-height, contrast (the thickness and thinness of strokes), the stress (the angle of contrast) and the shape of the serifs (if the typeface has any). Using just these simple comparative metrics means you can get to a ‘best fit’ reasonably quickly. And remember, you’re not after an ideal match. You’re after a match that means the switch is less painful for the reader, but also a typeface that carries similar characteristics so your design doesn’t change too much. Building upon my choice of embedded font, I can quickly build up a stack by comparing letters. This then creates my ‘best fit’ stack. This translates to the CSS as: font-family: 'Meta Serif Bold', 'Lucida Bright', Cambria, Georgia, serif Following this process, and ending up with considered font stacks, means that we can design to the Flash of UnTypeset Content and ensure that our readers don’t get a diminished experience.",2009,Mark Boulton,markboulton,2009-12-16T00:00:00+00:00,https://24ways.org/2009/designing-for-the-switch/,design 115,"Charm Clients, Win Pitches","Over the years I have picked up a number of sales techniques that have lead to us doing pretty well in the pitches we go for. Of course, up until now, these top secret practices have remained firmly locked in the company vault but now I am going to share them with you. They are cunningly hidden within the following paragraphs so I’m afraid you’re going to have to read the whole thing. Ok, so where to start? I guess a good place would be getting invited to pitch for work in the first place. Shameless self promotion What not to do You’re as keen as mustard to ‘sell’ what you do, but you have no idea as to the right approach. From personal experience (sometimes bitter!), the following methods are as useful as the proverbial chocolate teapot: Cold calling Advertising Bidding websites Sales people Networking events Ok, I’m exaggerating; sometimes these things work. For example, cold calling can work if you have a story – a reason to call and introduce yourself other than “we do web design and you have a website”. “We do web design and we’ve just moved in next door to you” would be fine. Advertising can work if your offering is highly specialist. However, paying oodles of dollars a day to Google Ads to appear under the search term ‘web design’ is probably not the best use of your budget. Specialising is, in fact, probably a good way to go. Though it can feel counter intuitive in that you are not spreading yourself as widely as you might, you will eventually become an expert and therefore gain a reputation in your field. Specialism doesn’t necessarily have to be in a particular skillset or technology, it could just as easily be in a particular supply chain or across a market. Target audience ‘Who to target?’ is the next question. If you’re starting out then do tap-up your family and friends. Anything that comes your way from them will almost certainly come with a strong recommendation. Also, there’s nothing wrong with calling clients you had dealings with in previous employment (though beware of any contractual terms that may prevent this). You are informing your previous clients that your situation has changed; leave it up to them to make any move towards working with you. After all, you’re simply asking to be included on the list of agencies invited to tender for any new work. Look to target clients similar to those you have worked with previously. Again, you have a story – hopefully a good one! So how do you reach these people? Mailing lists Forums Writing articles Conferences / Meetups Speaking opportunities Sharing Expertise In essence: blog, chat, talk, enthuse, show off (a little)… share. There are many ways you can do this. There’s the traditional portfolio, almost obligatory blog (regularly updated of course), podcast, ‘giveaways’ like Wordpress templates, CSS galleries and testimonials. Testimonials are your greatest friend. Always ask clients for quotes (write them and ask for their permission to use) and even better, film them talking about how great you are. Finally, social networking sites can offer a way to reach your target audiences. You do have to be careful here though. You are looking to build a reputation by contributing value. Do not self promote or spam! Writing proposals Is it worth it? Ok, so you have been invited to respond to a tender or brief in the form of a proposal. Good proposals take time to put together so you need to be sure that you are not wasting your time. There are two fundamental questions that you need to ask prior to getting started on your proposal: Can I deliver within the client’s timescales? Does the client’s budget match my price? The timescales that clients set are often plucked from the air and a little explanation about how long projects usually take can be enough to change expectations with regard to delivery. However, if a deadline is set in stone ask yourself if you can realistically meet it. Agreeing to a deadline that you know you cannot meet just to win a project is a recipe for an unhappy client, no chance of repeat business and no chance of any recommendations to other potential clients. Price is another thing altogether. So why do we need to know? The first reason, and most honest reason, is that we don’t want to do a lot of unpaid pitch work when there is no chance that our price will be accepted. Who would? But this goes both ways – the client’s time is also being wasted. It may only be the time to read the proposal and reject it, but what if all the bids are too expensive? Then the client needs to go through the whole process again. The second reason why we need to know budgets relates to what we would like to include in a proposal over what we need to include. For example, take usability testing. We always highly recommend that a client pays for at least one round of usability testing because it will definitely improve their new site – no question. But, not doing it doesn’t mean they’ll end up with an unusable turkey. It’s just more likely that any usability issues will crop up after launch. I have found that the best way to discover a budget is to simply provide a ballpark total, usually accompanied by a list of ‘likely tasks for this type of project’, in an initial email or telephone response. Expect a lot of people to dismiss you out of hand. This is good. Don’t be tempted to ‘just go for it’ anyway because you like the client or work is short – you will regret it. Others will say that the ballpark is ok. This is not as good as getting into a proper discussion about what priorities they might have but it does mean that you are not wasting your time and you do have a chance of winning the work. The only real risk with this approach is that you misinterpret the requirements and produce an inaccurate ballpark. Finally, there is a less confrontational approach that I sometimes use that involves modular pricing. We break down our pricing into quite detailed tasks for all proposals but when I really do not have a clue about a client’s budget, I will often separate pricing into ‘core’ items and ‘optional’ items. This has proved to be a very effective method of presenting price. What to include So, what should go into a proposal? It does depend on the size of the piece of work. If it’s a quick update for an existing client then they don’t want to read through all your blurb about why they should choose to work with you – a simple email will suffice. But, for a potential new client I would look to include the following: Your suitability Summary of tasks Timescales Project management methodology Pricing Testing methodology Hosting options Technologies Imagery References Financial information Biographies However, probably the most important aspect of any proposal is that you respond fully to the brief. In other words, don’t ignore the bits that either don’t make sense to you or you think irrelevant. If something is questionable, cover it and explain why you don’t think it is something that warrants inclusion in the project. Should you provide speculative designs? If the brief doesn’t ask for any, then certainly not. If it does, then speak to the client about why you don’t like to do speculative designs. Explain that any designs included as part of a proposal are created to impress the client and not the website’s target audience. Producing good web design is a partnership between client and agency. This can often impress and promote you as a professional. However, if they insist then you need to make a decision because not delivering any mock-ups will mean that all your other work will be a waste of time. Walking away As I have already mentioned, all of this takes a lot of work. So, when should you be prepared to walk away from a potential job? I have already covered unrealistic deadlines and insufficient budget but there are a couple of other reasons. Firstly, would this new client damage your reputation, particularly within current sectors you are working in? Secondly, can you work with this client? A difficult client will almost certainly lead to a loss-making project. Perfect pitch Requirements If the original brief didn’t spell out what is expected of you at a presentation then make sure you ask beforehand. The critical element is how much time you have. It seems that panels are providing less and less time these days. The usual formula is that you get an hour; half of which should be a presentation of your ideas followed by 30 minutes of questions. This isn’t that much time, particularly for a big project that covers all aspect of web design and production. Don’t be afraid to ask for more time, though it is very rare that you will be granted any. Ask if there any areas that a) they particularly want you to cover and b) if there are any areas of your proposal that were weak. Ask who will be attending. The main reason for this is to see if the decision maker(s) will be present but it’s also good to know if you’re presenting to 3 or 30 people. Who should be there Generally speaking, I think two is the ideal number. Though I have done many presentations on my own, I always feel having two people to bounce ideas around with and have a bit of banter with, works well. You are not only trying to sell your ideas and expertise but also yourselves. One of the main things in the panels minds will be – “can I work with these people?” Having more than two people at a presentation often looks like you’re wheeling people out just to demonstrate that they exist. What makes a client want to hire you? In a nutshell: Confidence, Personality, Enthusiasm. You can impart confidence by being well prepared and professional, providing examples and demonstrations and talking about your processes. You may find project management boring but pretty much every potential client will want to feel reassured that you manage your projects effectively. As well as demonstrating that you know what you’re talking about, it is important to encourage, and be part of, discussion about the project. Be prepared to suggest and challenge and be willing to say “I don’t know”. Also, no-one likes a show-off so don’t over promote yourself; encourage them to contact your existing clients. What makes a client like you? Engaging with a potential client is tricky and it’s probably the area where you need to be most on your toes and try to gauge the reaction of the client. We recommend the following: Encourage questions throughout Ask if you make sense – which encourages questions if you’re not getting any Humour – though don’t keep trying to be funny if you’re not getting any laughs! Be willing to go off track Read your audience Empathise with the process – chances are, most of the people in front of you would rather be doing something else Think about what you wear – this sounds daft but do you want to be seen as either the ‘stiff in the suit’ or the ‘scruffy art student’? Chances are neither character would get hired. Differentiation Sometimes, especially if you think you are an outsider, it’s worth taking a few risks. I remember my colleague Paul starting off a presentation once with the line (backed up on screen) – “Headscape is not a usability consultancy”. This was in response to the clients request to engage a usability consultancy. The thrust of Paul’s argument was that we are a lot more than that. This really worked. We were the outside choice but they ended up hiring us. Basically, this differentiated us from the crowd. It showed that we are prepared to take risks and think, dare I say it, outside of the box. Dealing with difficult characters How you react to tricky questioning is likely to be what determines whether you have a good or bad presentation. Here are a few of those characters that so often turn up in panels: The techie – this is likely to be the situation where you need to say “I don’t know”. Don’t bluff as you are likely to dig yourself a great big embarrassment-filled hole. Promise to follow up with more information and make sure that you do so as quickly as possible after the pitch. The ‘hard man’ MD – this the guy who thinks it is his duty to throw ‘curve ball’ questions to see how you react. Focus on your track record (big name clients will impress this guy) and emphasise your processes. The ‘no clue’ client – you need to take control and be the expert though you do need to explain the reasoning behind any suggestions you make. This person will be judging you on how much you are prepared to help them deliver the project. The price negotiator – be prepared to discuss price but do not reduce your rate or the effort associated with your proposal. Fall back on modular pricing and try to reduce scope to come within budget. You may wish to offer a one-off discount to win a new piece of work but don’t get into detail at the pitch. Don’t panic… If you go into a presentation thinking ‘we must win this’ then, chances are, you won’t. Relax and be yourself. If you’re not hitting it off with the panel then so be it. You have to remember that quite often you will be making up the numbers in a tendering process. This is massively frustrating but, unfortunately, part of it. If it’s not going well, concentrate on what you are offering and try to demonstrate your professionalism rather than your personality. Finally, be on your toes, watch people’s reactions and pay attention to what they say and try to react accordingly. So where are the secret techniques I hear you ask? Well, using the words ‘secret’ and ‘technique’ was probably a bit naughty. Most of this stuff is about being keen, using your brain and believing in yourself and what you are selling rather than following a strict set of rules.",2008,Marcus Lillington,marcuslillington,2008-12-09T00:00:00+00:00,https://24ways.org/2008/charm-clients-win-pitches/,business 24,Kill It With Fire! What To Do With Those Dreaded FAQs,"In the mid-1640s, a man named Matthew Hopkins attempted to rid England of the devil’s influence, primarily by demanding payment for the service of tying women to chairs and tossing them into lakes. Unsurprisingly, his methods garnered criticism. Hopkins defended himself in The Discovery of Witches in 1647, subtitled “Certaine Queries answered, which have been and are likely to be objected against MATTHEW HOPKINS, in his way of finding out Witches.” Each “querie” was written in the voice of an imagined detractor, and answered in the voice of an imagined defender (always referring to himself as “the discoverer,” or “him”): Quer. 14. All that the witch-finder doth is to fleece the country of their money, and therefore rides and goes to townes to have imployment, and promiseth them faire promises, and it may be doth nothing for it, and possesseth many men that they have so many wizzards and so many witches in their towne, and so hartens them on to entertaine him. Ans. You doe him a great deale of wrong in every of these particulars. Hopkins’ self-defense was an early modern English FAQ. Digital beginnings Question and answer formatting certainly isn’t new, and stretches back much further than witch-hunt days. But its most modern, most notorious, most reviled incarnation is the internet’s frequently asked questions page. FAQs began showing up on pre-internet mailing lists as a way for list members to answer and pre-empt newcomers’ repetitive questions: The presumption was that new users would download archived past messages through ftp. In practice, this rarely happened and the users tended to post questions to the mailing list instead of searching its archives. Repeating the “right” answers becomes tedious… When all the users of a system can hear all the other users, FAQs make a lot of sense: the conversation needs to be managed and manageable. FAQs were a stopgap for the technological limitations of the time. But the internet moved past mailing lists. Online information can be stored, searched, filtered, and muted; we choose and control our conversations. New users no longer rely on the established community to answer their questions for them. And yet, FAQs are still around. They’re a content anti-pattern, replicated from site to site to solve a problem we no longer have. What we hate when we hate FAQs As someone who creates and structures online content – always with the goal of making that content as useful as possible to people – FAQs drive me absolutely batty. Almost universally, FAQs represent the opposite of useful. A brief list of their sins: Double trouble Duplicated content is practically a given with FAQs. They’re written as though they’ll be accessed in a vacuum – but search results, navigation patterns, and curiosity ensure that users will seek answers throughout the site. Is our goal to split their focus? To make them uncertain of where to look? To divert them to an isolated microcosm of the website? Duplicated content means user confusion (to say nothing of the duplicated workload for maintaining content). Leaving the job unfinished Many FAQs fail before they’re even out of the gate, presenting a list of questions that’s incomplete (too short and careless to be helpful) or irrelevant (avoiding users’ real concerns in favor of soundbites). Alternately, if the right questions are there, the answers may be convoluted, jargon-heavy, or otherwise difficult to understand. Long lists of not-my-question Getting a single answer often means sifting through a haystack of questions. For each potential question, the user must read, comprehend, assess, move on, rinse, repeat. That’s a lot of legwork for little reward – and a lot of opportunity for mistakes. Users may miss their question, or they may fail to recognize a differently worded version of their question, or they may not notice when their sought-after answer appears somewhere they didn’t expect. The ventriloquist act FAQs shift the point of view. While websites speak on behalf of the organization (“our products,” “our services,” “you can call us for assistance,” etc.), FAQs speak as the user – “I can’t find my password” or “How do I sign up?” Both voices are written from the first-person perspective, but speak for different entities, which is disorienting: it breaks the tone and messaging across the website. It’s also presumptuous: why do you get to speak for the user? These all underscore FAQs’ fatal flaw: they are content without context, delivered without regard for the larger experience of the website. You can hear the absurdity in the name itself: if users are asking the same questions so frequently, then there is an obvious gulf between their needs and the site content. (And if not, then we have a labeling problem.) Instead of sending users to a jumble of maybe-it’s-here-maybe-it’s-not questions, the answers to FAQs should be found naturally throughout a website. They are not separated, not isolated, not other. They are the content. To present it otherwise is to create a runaround, and users know it. Jay Martel’s parody, “F.A.Q.s about F.A.Q.s” captures the silliness and frustration of such a system: Q: Why are you so rude? A: For that answer, you would have to consult an F.A.Q.s about F.A.Q.s about F.A.Q.s. But your time might be better served by simply abandoning your search for a magic answer and taking responsibility for your own profound ignorance. FAQs aren’t magic answers. They don’t resolve a content dilemma or even help users. Yet they keep cropping up, defiant, weedy, impossible to eradicate. Where are they all coming from? Blame it on this: writing is hard. When generating content, most of us do whatever it takes to get some words on the screen. And the format of question and answer makes it easy: a reactionary first stab at content development. After all, the point of website content is to answer users’ questions. So this – to give everyone credit – is a really good move. Content creators who think in terms of questions and answers are actually thinking of their users, particularly first-time users, trying to anticipate their needs and write towards them. It’s a good start. But it’s scaffolding: writing that helps you get to the writing you’re supposed to be doing. It supports you while you write your way to the heart of your content. And once you get there, you have to look back and take the scaffolding down. Leaving content in the Q&A format that helped you develop it is missing the point. You’re not there to build scaffolding. You have to see your content in its naked purpose and determine the best method for communicating that purpose – and it usually won’t be what got you there. The goal (to borrow a lesson from content management systems) is to separate the content from its presentation, to let the meaning of the content inform its display. This is, of course, a nice theory. An occasionally necessary evil I have a lot of clients who adore FAQs. They’ve developed their content over a long period of time. They’ve listened to the questions their users are asking. And they’ve answered them all on a page that I simply cannot get them to part with. Which means I’ve had to consider that there may be occasions where an FAQ page is appropriate. As an example: one of my clients is a financial office in a large institution. Because this office manages several third-party systems that serve a range of niche audiences, they had developed FAQs that addressed hyper-specific instances of dysfunction within systems for different users – à la “I’m a financial director and my employee submitted an expense report in such-and-such system and it returned such-and-such error. What do I do?” Yes, this content could be removed from the question format and rewritten. But I’m not sure it would be an improvement. It won’t necessarily resolve concerns about length and searchability, and the different audiences may complicate the delivery. And since the work of rewriting it didn’t fit into the client workflow (small team, no writers, pressed for time), I didn’t recommend the change. I’ve had to make peace with not being to torch all the FAQs on the internet. Some content, like troubleshooting information or complex procedures, may be better in that format. It may be the smartest way for a particular client to handle that particular information. Of course, this has to be determined on a case-by-case basis, taking into account the amount of content, the subject matter, the skill levels of the content creators, the publishing workflow, and the search habits of the users. If you determine that an FAQ page is the only way to go, ask yourself: Is there a better label or more specific term for the page (support, troubleshooting, product concerns, etc.)? Is there way to structure the page, categorize the questions, or otherwise make it easier for users to navigate quickly to the answer they need? Is a question and answer format absolutely the best way to communicate this information? Form follows function Just as a question and answer format isn’t necessarily required to deliver the content, neither is it an inappropriate method in and of itself. Content professionals have developed a knee-jerk reaction: It’s an FAQ page! Quick, burn it! Buuuuurn it! But there’s no inherent evil in questions and answers. Framing content in an interrogatory construct is no more a deal with the devil than subheads and paragraphs, or narrative arcs, or bullet points. Yes, FAQs are riddled with communication snafus. They deserve, more often than not, to be tied to a chair and thrown into a lake. But that wouldn’t fix our content problems. FAQs are a shiny and obvious target for our frustration, but they’re not unique in their flaws. In any format, in any display, in any kind of page, weak content can rear its ugly, poorly written head. It’s not the Q&A that’s to blame, it’s bad content. Content without context will always fail users. That’s the real witch in our midst.",2013,Lisa Maria Martin,lisamariamartin,2013-12-08T00:00:00+00:00,https://24ways.org/2013/what-to-do-with-faqs/,content 251,"The System, the Search, and the Food Bank","Imagine a warehouse, half the length of a football field, with a looped conveyer belt down the center. On the belt are plastic bins filled with assortments of shelf-stable food—one may have two bags of potato chips, seventeen pudding cups, and a box of tissues; the next, a dozen cans of beets. The conveyer belt is ringed with large, empty cardboard boxes, each labeled with categories like “Bottled Water” or “Cereal” or “Candy.” Such was the scene at my local food bank a few Saturdays ago, when some friends and I volunteered for a shift sorting donated food items. Our job was to fill the labeled cardboard boxes with the correct items nabbed from the swiftly moving, randomly stocked plastic bins. I could scarcely believe my good fortune of assignments. You want me to sort things? Into categories? For several hours? And you say there’s an element of time pressure? Listen, is there some sort of permanent position I could be conscripted into. Look, I can’t quite explain it: I just know that I love sorting, organizing, and classifying things—groceries at a food bank, but also my bookshelves, my kitchen cabinets, my craft supplies, my dishwasher arrangement, yes I am a delight to live with, why do you ask? The opportunity to create meaning from nothing is at the core of my excitement, which is why I’ve tried to build a career out of organizing digital content, and why I brought a frankly frightening level of enthusiasm to the food bank. “I can’t believe they’re letting me do this,” I whispered in awe to my conveyer belt neighbor as I snapped up a bag of popcorn for the Snacks box with the kind of ferocity usually associated with birds of prey. The jumble of donated items coming into the center need to be sorted in order for the food bank to be able to quantify, package, and distribute the food to those who need it (I sense a metaphor coming on). It’s not just a nice-to-have that we spent our morning separating cookies from carrots—it’s a crucial step in the process. Organization makes the difference between chaos and sense, between randomness and usefulness, whether we’re talking about donated groceries or—there it is—web content. This happens through the magic of criteria matching. In order for us to sort the food bank donations correctly, we needed to know not only the categories we were sorting into, but also the criteria for each category. Does canned ravioli count as Canned Soup? Does enchilada sauce count as Tomatoes? Do protein bars count as Snacks? (Answers: yes, yes, and only if they are under 10 grams of protein or will expire within three months.) Is X a Y? was the question at the heart of our food sorting—but it’s also at the heart of any information-seeking behavior. When we are organizing, or looking for, any kind of information, we are asking ourselves: What is the criteria that defines Y? Does X meet that criteria? We don’t usually articulate it so concretely because it’s a background process, only leaping to consciousness when we encounter a stumbling block. If cans of broth flew by on the conveyer belt, it didn’t require much thought to place them in the Canned Soup box. Boxed broth, on the other hand, wasn’t allowed, causing a small cognitive hiccup—this X is NOT a Y—that sometimes meant having to re-sort our boxes. On the web, we’re interested—I would hope—in reducing cognitive hiccups for our users. We are interested in making our apps easy to use, our websites easy to navigate, our information easy to access. After all, most of the time, the process of using the internet is one of uniting a question with an answer—Is this article from a trustworthy source? Is this clothing the style I want? Is this company paying their workers a living wage? Is this website one that can answer my question? Is X a Y? We have a responsibility, therefore, to make information easy for our users to find, understand, and act on. This means—well, this means a lot of things, and I’ve got limited space here, so let’s focus on these three lessons from the food bank: Use plain, familiar language. This advice seems to be given constantly, but that’s because it’s solid and it’s not followed enough. Your menu labels, page names, and headings need to reflect the word choice of your users. Think how much harder it would have been to sort food if the boxes were labeled according to nutritional content, grocery store aisle number, or Latin name. How much would it slow sorting down if the Tomatoes box were labeled Nightshades? It sounds silly, but it’s not that different from sites that use industry jargon, company lingo, acronyms (oh, yes, I’ve seen it), or other internally focused language when trying to provide wayfinding for users. Choose words that your audience knows—not only will they be more likely to spot what they’re looking for on your site or app, but you’ll turn up more often in search results. Create consistency in all things. Missteps in consistency look like my earlier chicken broth example—changing up how something looks, sounds, or functions creates a moment of cognitive dissonance, and those moments add up. The names of products, the names of brands, the names of files and forms and pages, the names of processes and procedures and concepts—these all need to be consistently spelled, punctuated, linked, and referenced, no matter what section or level the user is in. If submenus are visible in one section, they should be visible in all. If calls-to-action are a graphic button in one section, they are the same graphic button in all. Every affordance, every module, every design choice sets up user expectations; consistency keeps those expectations afloat, making for a smoother experience overall. Make the system transparent. By this, I do not mean that every piece of content should be elevated at all times. The horror. But I do mean that we should make an effort to communicate the boundaries of the digital space from any given corner within. Navigation structures operate just as much as a table of contents as they do a method of moving from one place to another. Page hierarchies help explain content relationships, communicating conceptual relevancy and relative importance. Submenus illustrate which related concepts may be found within a given site section. Take care to show information that conveys the depth and breadth of the system, rather than obscuring it. This idea of transparency was perhaps the biggest challenge we experienced in food sorting. Imagine us volunteers as users, each looking for a specific piece of information in the larger system. Like any new visitor to a website, we came into the system not knowing the full picture. We didn’t know every category label around the conveyer belt, nor what criteria each category warranted. The system wasn’t transparent for us, so we had to make it transparent as we went. We had to stop what we were doing and ask questions. We’d ask staff members. We’d ask more seasoned volunteers. We’d ask each other. We’d make guesses, and guess wrongly, and mess up the boxes, and correct our mistakes, and learn. The more we learned, the easier the sorting became. That is, we were able to sort more quickly, more efficiently, more accurately. The better we understood the system, the better we were at interacting with it. The same is true of our users: the better they understand digital spaces, the more effective they are at using them. But visitors to our apps and websites do not have the luxury of learning the whole system. The fumbling trial-and-error method that I used at the food bank can, on a website, drive users away—or, worse, misinform or hurt them. This is why we must make choices that prioritize transparency, consistency, and familiarity. Our users want to know if X is a Y—well-sorted content can give them the answer.",2018,Lisa Maria Martin,lisamariamartin,2018-12-16T00:00:00+00:00,https://24ways.org/2018/the-system-the-search-and-the-food-bank/,content 291,Information Literacy Is a Design Problem,"Information literacy, wrote Dr. Carol Kulthau in her 1987 paper “Information Skills for an Information Society,” is “the ability to read and to use information essential for everyday life”—that is, to effectively navigate a world built on “complex masses of information generated by computers and mass media.” Nearly thirty years later, those “complex masses of information” have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we’re loathe to turn it off (or even down). The amount of information we consume daily is staggering—and yet our ability to fully understand it all remains frustratingly insufficient. This should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists—we may not always be responsible for the words themselves—but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived—for better or for worse. What’s more, the design decisions that we make feed into larger patterns. They don’t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. And yet: our models fail us. Fundamentally, we’re not good at parsing information, and that’s troubling. Our experience of an “information society” may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy. Patterns from words Let’s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas. One time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so people wouldn’t skip it based on false hatred.— Eileen Webb (@webmeadow) November 27, 2016 We can also use clever word choice to build euphemisms, to name sensitive or intimate concepts without conjuring their full details. This trick gifts us with language like “the beast with two backs” (thanks, Shakespeare!) and “surfing the crimson wave” (thanks, Cher Horowitz!). But when we grapple with more serious concepts—war, death, human rights—this habit of declawing our language gets dangerous. Using more discrete wording serves to nullify the concepts themselves, euphemizing them out of sight and out of mind. The result? Politicians never lie, they just “misspeak.” Nobody’s racist, but plenty of people are “economically anxious.” Nazis have rebranded as “alt-right.” I’m not an asshole, I’m just alt-nice.— Andi Zeisler (@andizeisler) November 22, 2016 The problem with euphemisms like these is that they quickly infect everyday language. We use the words we hear around us. The more often we see “alt-right” instead of “Nazi,” the more likely we are to use that phrase ourselves—normalizing the term as well as the terrible ideas behind it. Patterns from sentences That process of normalization gets a boost from the media, our main vector of information about the world outside ourselves. Headlines control how we interpret the news that follows—even if the story contradicts it in the end. We hear the framing more clearly than the content itself, coloring our interpretation of the news over time. Even worse, headlines are often written to encourage clicks, not to convey critical information. When headline-writing is driven by sensationalism, it’s much, much easier to build a pattern of misinformation. Take this CBS News headline: “Donald Trump: ‘Millions’ voted illegally for Hillary Clinton.” The headline makes no indication that this an objectively false statement; instead, this word choice subtly suggestions that millions did, in fact, illegally vote for Hillary Clinton. Headlines like this are what make lying a worthwhile political strategy. https://t.co/DRjGeYVKmW— Binyamin Appelbaum (@BCAppelbaum) November 27, 2016 This is a deeply dangerous choice of words when headlines are the primary way that news is conveyed—especially on social media, where it’s much faster to share than to actually read the article. In fact, according to a study from the Media Insight Project, “roughly six in 10 people acknowledge that they have done nothing more than read news headlines in the past week.” If a powerful person asserts X there are 2 responsible ways to cover:1. “X is true”2. “Person incorrectly thinks X”Never “Person says X”— Helen Rosner (@hels) November 27, 2016 Even if we do, in fact, read the whole article, there’s no guarantee that we’re thinking critically about it. A study conducted by Stanford found that “82 percent of students could not distinguish between a sponsored post and an actual news article on the same website. Nearly 70 percent of middle schoolers thought they had no reason to distrust a sponsored finance article written by the CEO of a bank, and many students evaluate the trustworthiness of tweets based on their level of detail and the size of attached photos.” Friends: our information literacy is not very good. Luckily, we—workers of the web—are in a position to improve it. Sentences into design Consider the presentation of those all-important headlines in social media cards, as on Facebook. The display is a combination of both the card’s design and the article’s source code, and looks something like this: A large image, a large headline; perhaps a brief description; and, at the bottom, in pale gray, a source and an author’s name. Those choices convey certain values: specifically, they suggest that the headline and the picture are the entire point. The source is so deemphasized that it’s easy to see how fake news gains a foothold: daily exposure to this kind of hierarchy has taught us that sources aren’t important. And that’s the message from the best-case scenario. Not every article shows every piece of data. Take this headline from the BBC: “Wisconsin receives request for vote recount.” With no image, no description, and no author, there’s little opportunity to signal trust or provide nuance. There’s also no date—ever—which presents potentially misleading complications, especially in the context of “breaking news.” And lest you think dates don’t matter in the light-speed era of social media, take the headline, “Maryland sidesteps electoral college.” Shared into my feed two days after the US presidential election, that’s some serious news with major historical implications. But since there’s no date on this card, there’s no way for readers to know that the “Tuesday” it refers to was in 2007. Again, a design choice has made misinformation far too contagious. More recently, I posted my personal reaction to the death of Fidel Castro via a series of twenty tweets. Wanting to share my thoughts with friends and family who don’t use Twitter, I then posted the first tweet to Facebook. The card it generated was less than ideal: The information hierarchy created by this approach prioritizes the name of the Twitter user (not even the handle), along with the avatar. Not only does that create an awkward “headline” (at least when you include a full stop in your name), but it also minimizes the content of the tweet itself—which was the whole point. The arbitrary elevation of some pieces of content over others—like huge headlines juxtaposed with minimized sources—teaches readers that these values are inherent to the content itself: that the headline is the news, that the source is irrelevant. We train readers to stop looking for the information we don’t put in front of them. These aren’t life-or-death scenarios; they are just cases where design decisions noticeably dictate the perception of information. Not every design decision makes so obvious an impact, but the impact is there. Every single action adds to the pattern. Design with intention We can’t necessarily teach people to read critically or vet their sources or stop believing conspiracy theories (or start believing facts). Our reach is limited to our roles: we make websites and products for companies and colleges and startups. But we have more reach there than we might realize. Every decision we make influences how information is presented in the world. Every presentation adds to the pattern. No matter how innocuous our organization, how lowly our title, how small our user base—every single one of us contributes, a little bit, to the way information is perceived. Are we changing it for the better? While it’s always been crucial to act ethically in the building of the web, our cultural climate now requires dedicated, individual conscientiousness. It’s not enough to think ourselves neutral, to dismiss our work as meaningless or apolitical. Everything is political. Every action, and every inaction, has an impact. As Chappell Ellison put it much more eloquently than I can: Every single action and decision a designer commits is a political act. The question is, are you a conscious actor?— Chappell Ellison🤔 (@ChappellTracker) November 28, 2016 As shapers of information, we have a responsibility: to create clarity, to further understanding, to advance truth. Every single one of us must choose to treat information—and the society it builds—with integrity.",2016,Lisa Maria Martin,lisamariamartin,2016-12-14T00:00:00+00:00,https://24ways.org/2016/information-literacy-is-a-design-problem/,content 308,How to Make a Chrome Extension to Delight (or Troll) Your Friends,"If you’re like me, you grew up drawing mustaches on celebrities. Every photograph was subject to your doodling wrath, and your brilliance was taken to a whole new level with computer programs like Microsoft Paint. The advent of digital cameras meant that no one was safe from your handiwork, especially not your friends. And when you finally got your hands on Photoshop, you spent hours maniacally giggling at your artistic genius. But today is different. You’re a serious adult with important things to do and a reputation to uphold. You keep up with modern web techniques and trends, and have little time for fun other than a random Giphy on Slack… right? Nope. If there’s one thing 2016 has taught me, it’s that we—the self-serious, world-changing tech movers and shakers of the universe—haven’t changed one bit from our younger, more delightable selves. How do I know? This year I created a Chrome extension called Tabby Cat and watched hundreds of thousands of people ditch productivity for randomly generated cats. Tabby Cat replaces your new tab page with an SVG cat featuring a silly name like “Stinky Dinosaur” or “Tiny Potato”. Over time, the cats collect goodies that vary in absurdity from fishbones to lawn flamingos to Raybans. Kids and adults alike use this extension, and analytics show the majority of use happens Monday through Friday from 9-5. The popularity of Tabby Cat has convinced me there’s still plenty of room in our big, grown-up hearts for fun. Today, we’re going to combine the formula behind Tabby Cat with your intrinsic desire to delight (or troll) your friends, and create a web app that generates your friends with random objects and environments of your choosing. You can publish it as a Chrome extension to replace your new tab, or simply host it as a website and point to it with the New Tab Redirect extension. Here’s a sneak peek at my final result featuring my partner, my cat, and I in cheerfully weird accessories. Your result will look however you want it to. Along the way, we’ll cover how to build a Chrome extension that replaces the new tab page, and explore ways to program randomness into your work to create something truly delightful. What you’ll need Adobe Illustrator (or a similar illustration program to export PNG) Some images of your friends A text editor Note: This can be as simple or as complex as you want it to be. Most of the application is pre-built so you can focus on kicking back and getting in touch with your creative side. If you want to dive in deeper, you’ll find ways to do it. Getting started Download a local copy of the boilerplate for today’s tutorial here, and open it in a text editor. Inside, you’ll find a simple web app that you can run in Chrome. Open index.html in Chrome. You should see a grey page that says “Noname”. Open template.pdf in Adobe Illustrator or a similar program that can export PNG. The file contains an artboard measuring 800px x 800px, with a dotted blue outline of a face. This is your template. Note: We’re using Google Chrome to build and preview this application because the end-result is a Chrome extension. This means that the application isn’t totally cross-browser compatible, but that’s okay. Step 1: Gather your friends The first thing to do is choose who your muses are. Since the holidays are upon us, I’d suggest finding inspiration in your family. Create your artwork For each person, find an image where their face is pointed as forward as possible. Place the image onto the Artwork layer of the Illustrator file, and line up their face with the template. Then, rename the artboard something descriptive like face_bob. Here’s my crew: As you can see, my use of the word “family” extends to cats. There’s no judgement here. Notice that some of my photos don’t completely fill the artboard–that’s fine. The images will be clipped into ovals when they’re rendered in the application. Now, export your images by following these steps: Turn the Template layer off and export the images as PNGs. In the Export dialog, tick the “Use Artboards” checkbox and enter the range with your faces. Export at 72ppi to keep things running fast. Save your images into the images/ folder in your project. Add your images to config.js Open scripts/config.js. This is where you configure your extension. Add key value pairs to the faces object. The key should be the person’s name, and the value should be the filepath to the image. faces: { leslie: 'images/face_leslie.png', kyle: 'images/face_kyle.png', beep: 'images/face_beep.png' } The application will choose one of these options at random each time you open a new tab. This pattern is used for everything in the config file. You give the application groups of choices, and it chooses one at random each time it loads. The only thing that’s special about the faces object is that person’s name will also be displayed when their face is chosen. Now, when you refresh the project in Chrome, you should see one of your friends along with their name, like this: Congrats, you’re off and running! Step 2: Add adjectives Now that you’ve loaded your friends into the application, it’s time to call them names. This step definitely yields the most laughs for the least amount of effort. Add a list of adjectives into the prefixes array in config.js. To get the words flowing, I took inspiration from ways I might describe some of my relatives during a holiday gathering… prefixes: [ 'Loving', 'Drunk', 'Chatty', 'Merry', 'Creepy', 'Introspective', 'Cheerful', 'Awkward', 'Unrelatable', 'Hungry', ... ] When you refresh Chrome, you should see one of these words prefixed before your friend’s name. Voila! Step 3: Choose your color palette Real talk: I’m bad at choosing color palettes, so I have a trick up my sleeve that I want to share with you. If you’ve been blessed with the gift of color aptitude, skip ahead. How to choose colors To create a color palette, I start by going to a Coolors.co, and I hit the spacebar until I find a palette that I like. We need a wide gamut of hues for our palette, so lock down colors you like and keep hitting the spacebar until you find a nice, full range. You can use as many or as few colors as you like. Copy these colors into your swatches in Adobe Illustrator. They’ll be the base for any illustrations you create later. Now you need a set of background colors. Here’s my trick to making these consistent with your illustration palette without completely blending in. Use the “Adjust Palette” tool in Coolors to dial up the brightness a few notches, and the saturation down just a tad to remove any neon effect. These will be your background colors. Add your background colors to config.js Copy your hex codes into the bgColors array in config.js. bgColors: [ '#FFDD77', '#FF8E72', '#ED5E84', '#4CE0B3', '#9893DA', ... ] Now when you go back to Chrome and refresh the page, you’ll see your new palette! Step 4: Accessorize This is the fun part. We’re going to illustrate objects, accessories, lizards—whatever you want—and layer them on top of your friends. Your objects will be categorized into groups, and one option from each group will be randomly chosen each time you load the page. Think of a group like “hats” or “glasses”. This will allow combinations of accessories to show at once, without showing two of the same type on the same person. Create a group of accessories To get started, open up Illustrator and create a new artboard out of the template. Think of a group of objects that you can riff on. I found hats to be a good place to start. If you don’t feel like illustrating, you can use cut-out images instead. Next, follow the same steps as you did when you exported the faces. Here they are again: Turn the Template layer off and export the images as PNGs. In the Export dialog, tick the “Use Artboards” checkbox and enter the range with your hats. Export at 72ppi to keep things running fast. Save your images into the images/ folder in your project. Add your accessories to config.js In config.js, add a new key to the customProps object that describes the group of accessories that you just created. Its value should be an array of the filepaths to your images. This is my hats array: customProps: { hats: [ 'images/hat_crown.png', 'images/hat_santa.png', 'images/hat_tophat.png', 'images/hat_antlers.png' ] } Refresh Chrome and behold, accessories! Create as many more accessories as you want Repeat the steps above to create as many groups of accessories as you want. I went on to make glasses and hairstyles, so my final illustrator file looks like this: The last step is adding your new groups to the config object. List your groups in the order that you want them to be stacked in the DOM. My final output will be hair, then hats, then glasses: customProps: { hair: [ 'images/hair_bowl.png', 'images/hair_bob.png' ], hats: [ 'images/hat_crown.png', 'images/hat_santa.png', 'images/hat_tophat.png', 'images/hat_antlers.png' ], glasses: [ 'images/glasses_aviators.png', 'images/glasses_monacle.png' ] } And, there you have it! Randomly generated friends with random accessories. Feel free to go much crazier than I did. I considered adding a whole group of animals in celebration of the new season of Planet Earth, or even adding Sir David Attenborough himself, or doing a bit of role reversal and featuring the animals with little safari hats! But I digress… Step 5: Publish it It’s time to put this in your new tabs! You have two options: Publish it as a Chrome extension in the Chrome Web Store. Host it as a website and point to it with the New Tab Redirect extension. Today, we’re going to cover Option #1 because I want to show you how to make the simplest Chrome extension possible. However, I recommend Option #2 if you want to keep your project private. Every Chrome extension that you publish is made publicly available, so unless your friends want their faces published to an extension that anyone can use, I’d suggest sticking to Option #2. How to make a simple Chrome extension to replace the new tab page All you need to do to make your project into a Chrome extension is add a manifest.json file to the root of your project with the following contents. There are plenty of other properties that you can add to your manifest file, but these are the only ones that are required for a new tab replacement: { ""manifest_version"": 2, ""name"": ""Your extension name"", ""version"": ""1.0"", ""chrome_url_overrides"" : { ""newtab"": ""index.html"" } } To test your extension, you’ll need to run it in Developer Mode. Here’s how to do that: Go to the Extensions page in Chrome by navigating to chrome://extensions/. Tick the checkbox in the upper-right corner labelled “Developer Mode”. Click “Load unpacked extension…” and select this project. If everything is running smoothly, you should see your project when you open a new tab. If there are any errors, they should appear in a yellow box on the Extensions page. Voila! Like I said, this is a very light example of a Chrome extension, but Google has tons of great documentation on how to take things further. Check it out and see what inspires you. Share the love Now that you know how to make a new tab extension, go forth and create! But wield your power responsibly. New tabs are opened so often that they’ve become a part of everyday life–just consider how many tabs you opened today. Some people prefer to-do lists in their tabs, and others prefer cats. At the end of the day, let’s make something that makes us happy. Cheers!",2016,Leslie Zacharkow,lesliezacharkow,2016-12-08T00:00:00+00:00,https://24ways.org/2016/how-to-make-a-chrome-extension/,code 39,Meet for Learning,"“I’ve never worked in a place like this,” said one of my direct reports during our daily stand-up meeting. And with that statement, my mind raced to the most important thing about lawyering that I’ve learned from decades of watching lawyers lawyer on TV: don’t ask a question you don’t know the answer to. But I couldn’t stop myself. I wanted to learn more. The thought developed in my mind. The words formed in my mouth. And the vocalization occurred: “A place like this?” “I’ve never worked where people are so honest and transparent about things.” Designing a learning-centered culture Before we started Center Centre, Jared Spool and I discussed both the larger goals and the smaller details of this new UX design school. We talked about things like user experience, curriculum, and structure. We discussed the pattern we saw in our research. Hiring managers told us time and again that great designers have excellent technical and interpersonal skills. But, more importantly, the best designers are lifelong learners—they are willing and able to learn how to do new things. Learning this led us to ask a critical question: how would we intentionally design a learning-centered experience? To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. We knew the best way to shape the culture was to work with our direct reports—our directs—to develop the behaviors we wanted them to exemplify. To craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. Building a learning team Our learning-centered culture starts with our staff. We believe in transparency. Transparency builds trust. Effective organizations have effective teams who trust each other as individuals. One huge way we build that trust and provide opportunities for transparency is in our meetings. (I know, I know—meetings! Yuck!) But seriously, running and participating in effective meetings is a great opportunity to build a learning-centered culture. Meetings—when done well—allow individuals time to come together, to share, and to listen. These behaviors, executed on a consistent and regular basis, build honest and trusting relationships. An effective meeting is one that achieves the desired outcomes of that meeting. While different meetings aim for different results, at Center Centre all meetings have a secondary goal: meet for learning. A framework for learning-centered meetings We’ve developed a framework for our meetings. We use it for all our meetings, which means attendees know what to expect. It also saves us from reinventing the wheel in each meeting. These basic steps help our meetings focus on the valuable face-to-face interaction we’re having, and help us truly begin to learn from one another. An agenda for a staff meeting. Use effective meeting basics Prepare for the meeting before the meeting. If you’re running the meeting, prepare a typed agenda and share it before the meeting. Agendas have start times for each item. Start the meeting on time. Don’t wait for stragglers. Define ground rules. Get input from attendees. Recurring meetings don’t have to do this every time. Keep to the meeting agenda. Put off-topic questions and ideas in a parking lot, a visual document that everyone can see, so you can address the questions and ideas later. Finish on time. And if you’ve reached the meeting’s goals, finish early. Parking lots where ideas on sticky notes can be posted for later consideration. Focus to learn Have tech-free meetings: no laptops, no phones, no things with notifications. Bring a notebook and a pen. Take notes by hand. You’re not taking minutes, you’re writing to learn. Come with a learning mindset Ask: what are our goals for this meeting? (Hopefully answered by the meeting agenda.) Ask: what can I learn overall? Ask: what can I learn from each of my colleagues? Ask: what can I share that will help the team learn overall? Ask: what can I share that will help each of my colleagues learn? Investing in regularly scheduled learning-centered meetings At Center Centre, we have two types of recurring all-staff meetings: daily stand-ups and weekly staff meetings. (We are a small organization, so it makes sense to meet as an entire group.) Yes, that means we spend thirty minutes each day in stand-up, for a total of two and a half hours of stand-up meeting time each week. And, yes, we also have a weekly ninety-minute sit-down staff meeting on top of that. This investment in time is an investment in learning. We use these meetings to build our transparency, and, therefore, our trust. The regularity of these meetings helps us maintain ongoing, open sharing about our responsibilities, our successes, and our learning. For instance, we answer five questions in our stand-up: What did I get done since the last stand-up (I reported at)? What is my goal to accomplish before the next stand-up? What’s preventing me from getting these things done, if anything? What’s the highest risk or most unknown thing right now about what I’m trying to get done? What is the most important thing I learned since the last time we met and how will what I learned change the way I approach things in the future? Each person writes out their answers to these questions before the meeting. Each person brings their answers printed on paper to the meeting. And each person brings a pen to jot down notes. Notes compiled for a stand-up meeting. During the stand-up, each person shares their answers to the five questions. To sustain a learning-centered culture, the fifth question is the most important question to answer. It allows individual reflection focused on learning. Sometimes this isn’t an easy question to answer. It makes us stretch. It makes us think. By sharing our individual answers to the fifth question, we open ourselves up to the group. When we honestly share what we’ve learned, we openly admit that we didn’t know something. Sharing like this would be scary (and even risky) if we didn’t have a learning-centered culture. We often share the actual process of how we learned something. By listening, each of us is invited to learn more about the topic at hand, consider what more there is to learn about that topic, and even gain insights into other methods of learning—which can be applied to other topics. Sharing the answers to the fifth question also allows opportunities for further conversations. We often take what someone has individually learned and find ways to apply it for our entire team in support of our organization. We are, after all, learning together. Building individual learners We strive to grow together as a team at Center Centre, but we don’t lose sight of the importance of the individuals who form our team. As individuals, we bring our goals, dreams, abilities, and prior knowledge to the team. To build learning teams, we must build individual learners. A team made up of lifelong learners, who share their learning and learn from each other, is a team that will continually produce better results. As a manager, I need to meet each direct where they are with their current abilities and knowledge. Then, I can help them take their skills and knowledge base to the next levels. This process requires each individual direct to engage in professional development. We believe effective managers help their directs engage in behaviors that support growth and development. Effective managers encourage and support learning. Our weekly one-on-ones One way we encourage learning is through weekly one-on-ones. Each of my directs meets with me, individually, for thirty minutes each week. The meeting is their meeting. It is not my meeting. My direct sets the agenda. They talk about what they want to talk about. They can talk about work. They can talk about things outside of work. They can talk about their health, their kids, and even their cat. Whatever is important to them is important to me. I listen. I take notes. Although the direct sets the specific agenda, the meeting has three main parts. Approximately ten minutes for them (the direct), ten minutes for me (the manager), and ten minutes for us to talk about their future within—and beyond—our organization. Coaching for future performance The final third of our one-on-one is when I coach my directs. Coaching looks to the direct’s future performance. It focuses on developing the direct’s skills. Coaching isn’t hard. It doesn’t take much time. For me, it usually takes less than five minutes a week during a one-on-one. The first time I coach one of my directs, I ask them to brainstorm about the skills they want to improve. They usually already have an idea about this. It’s often something they’ve wanted to work on for some time, but didn’t think they had the time or the knowhow to improve. If a direct doesn’t know what they want to improve, we discuss their job responsibilities—specifically the aspects of the job that concern them. Coaching provides an opportunity for me to ask, “In your job, what are the required skills that you feel like you don’t have (or know well enough, or perform effectively, or use with ease)?” Sometimes I have to remind a direct that it’s okay not to know how to do something (even if it’s a required part of their job). After all, our organization is a learning organization. In a learning organization, no one knows everything but everyone is willing to learn anything. After we review the job responsibilities together, I ask my direct what skill they’d like to work to improve. Whatever they choose, we focus on that skill for coaching—I’ve found my directs work better when they’re internally motivated. Sometimes the first time I talk with a direct about coaching, they get a bit anxious. If this happens, I share a personal story about my professional learning journey. I say something like: I didn’t know how to make a school before we started to make Center Centre. I didn’t know how to manage an entire team of people—day in and day out—until I started managing a team of people every day. When I realized that I was the boss—and that the success of the school would hinge, at least in part, on my skills as a manager—I was a bit terrified. I was missing an important skill set that I needed to know (and I needed to know well). When I first understood this, I felt bad—like I should have already known how to be a great manager. But then I realized, I’d never faced this situation. I’d never needed to know how to use this skill set in this way. I worked through my anxiety about feeling inadequate. I decided I’d better learn how to be an effective manager because the school needed me to be one. You needed me to be one. Every day, I work to improve my management skills. You’ve probably noticed that some days I’m better at it than others. I try not to beat myself up about this, although it’s hard—I’d like to be perfect at it. But I’m not. I know that if I make a conscious, daily effort to learn how to be a better manager, I’ll continue to improve. So that’s what I do. Every day I learn. I learn by doing. I learn how to be better than I was the day before. That’s what I ask of you. Once we determine the skill the direct wants to learn, we figure out how they can go about learning it. I ask: “How could you learn this skill?” We brainstorm for two or three minutes about this. We write down every idea that comes to mind, and we write it so both of us can easily see the options (both whiteboards and sticky notes on the wall work well for this exercise). Read a book. Research online. Watch a virtual seminar. Listen to a podcast. Talk to a mentor. Reach out to an expert. Attend a conference. Shadow someone else while they do the skill. Join a professional organization. The goal is to get the direct on a path of self-development. I’m coaching their development, but I’m not the main way my direct will learn this new skill. I ask my direct which path seems like the best place to start. I let them choose whatever option they want (as long as it works with our budget). They are more likely to follow through if they are in control of this process. Next, we work to break down the selected path into tasks. We only plan one week’s worth of tasks. The tasks are small, and the deadlines are short. My direct reports when each task is completed. At our next one-on-one, I ask my direct about their experience learning this new skill. Rinse. Repeat. That’s it. I spend five minutes a week talking with each direct about their individual learning. They develop their professional skills, and together we’re creating a learning-centered culture. Asking questions I don’t know the answer to When my direct said, “I’ve never worked where people are so honest and transparent about things,” it led me to believe that all this is working. We are building a learning-centered culture. This week I was reminded that creating a learning-centered culture starts not just with the staff, but with me. When I challenge myself to learn and then share what I’m currently learning, my directs want to learn more about what I’m learning about. For example, I decided I needed to improve my writing skills. A few weeks ago, I realized that I was sorely out of practice and I felt like I had lost my voice. So I started to write. I put words on paper. I felt overwhelmed. I felt like I didn’t know how to write anymore (at least not well or effectively). I bought some books on writing (mostly Peter Elbow’s books like Writing with Power, Writing Without Teachers, and Vernacular Eloquence), and I read them. I read them all. Reading these books was part of my personal coaching. I used the same steps to coach myself as I use with my directs when I coach them. In stand-ups, I started sharing what I accomplished (like I completed one of the books) and what I learned by doing—specific things, like engaging in freewriting and an open-ended writing process. This week, I went to lunch with one of my directs. She said, “You’ve been talking about freewriting a lot. You’re really excited about it. Freewriting seems like it’s helping your writing process. Would you tell me more about it?” So I shared the details with her. I shared the reasons why I think freewriting is helping. I’m not focused on perfection. Instead, each day I’m focused on spending ten, uninterrupted minutes writing down whatever comes to my mind. It’s opening my writing mind. It’s allowing my words to flow more freely. And it’s helping me feel less self-conscious about my writing. She said, “Leslie, when you say you’re self-conscious about your writing, I laugh. Not because it’s funny. But because when I read what you write, I think, ‘What is there to improve?’ I think you’re a great writer. It’s interesting to know that you think you can be a better writer. I like learning about your learning process. I think I could do freewriting. I’m going to give it a try.” There’s something magical about all of this. I’m not even sure I can eloquently put it into words. I just know that our working environment is something very different. I’ve never experienced anything quite like it. Somehow, by sharing that I don’t know everything and that I’m always working to learn more, I invite my directs to be really open about what they don’t know. And they see it’s possible always to learn and grow. I’m glad I ignore all the lawyering I’ve learned from watching TV. I’m glad I ask the questions I don’t know the answers to. And I’m glad my directs do the same. When we meet for learning, we accelerate and amplify the learning process—building individual learners and learning teams. Embracing the unknown and working toward understanding is what makes our culture a learning-centered culture. Photos by Summer Kohlhorst.",2014,Leslie Jensen-Inman,lesliejenseninman,2014-12-20T00:00:00+00:00,https://24ways.org/2014/meet-for-learning/,process 224,Go Forth and Make Awesomeness,"We’ve all dreamed of being a superhero: maybe that’s why we’ve ended up on the web—a place where we can do good deeds and celebrate them on a daily basis. Wear your dreams At age four, I wore my Wonder Woman Underoos around my house, my grandparents’ house, our neighbor’s house, and even around the yard. I wanted to be a superhero when I grew up. I was crushed to learn that there is no school for superheroes—no place to earn a degree in how to save the world from looming evil. Instead, I—like everyone else—was destined to go to ordinary school to focus on ABCs and 123s. Even still, I want to save the world. Intend your goodness Random acts of kindness make a difference. Books, films, and advertising campaigns tout random acts of kindness and the positive influence they can have on the world. But why do acts of kindness have to be so random? Why can’t we intend to be kind? A true superhero wakes each morning intending to perform selfless acts for the community. Why can’t we do the same thing? As a child, my mother taught me to plan to do at least three good deeds each day. And even now, years later, I put on my invisible cape looking for ways to do good. Here are some examples: slowing down to allow another driver in before me from the highway on-ramp bringing a co-worker their favorite kind of coffee or tea sharing my umbrella on a rainy day holding a door open for someone with full hands listening intently when someone shares a story complimenting someone on a job well done thanking someone for a job well done leaving a constructive, or even supportive comment on someone’s blog As you can see, these acts are simple. Doing good and being kind is partially about being aware—aware of the words we speak and the actions we take. Like superheroes, we create our own code of conduct to live by. Hopefully, we choose to put the community before ourselves (within reason) and to do our best not to damage it as we move through our lives. Take a bite out of the Apple With some thought, we can weave this type of thinking and action into our business choices. We can take the simple acts of kindness concept and amplify it a bit. With this amplification, we can be a new kind of superhero. In 1997, during a presentation, Steve Jobs stated Apple’s core value in a simple, yet powerful, sentence: We believe that people with passion can change the world for the better. Apple fan or not, those are powerful words. Define your core Every organization must define its core values. Core values help us to frame, recognize, and understand the principles our organization embodies and practices. It doesn’t matter if you’re starting a new organization or you want to define values within an existing organization. Even if you’re a freelancer, defining core values will help guide your decisions and actions. If you can, work as a team to define core values. Gather the people who are your support system—your business partners, your colleagues, and maybe even a trusted client—this is now your core value creation team. Have a brainstorming session with your team. Let ideas flow. Give equal weight to the things people say. You may not hear everything you thought you might hear—that’s OK. You want the session to be free-flowing and honest. Ask yourself and your team questions like: What do you think my/our/your core values are? What do you think my/our/your priorities are? What do you think my/our/your core values should be? What do you think my/our/your priorities should be? How do you think I/we should treat customers, clients, and each other? How do we want others to treat us? What are my/our/your success stories? What has defined these experiences as successful? From this brainstorming session, you will craft your superhero code of conduct. You will decide what you will and will not do. You will determine how you will and will not act. You’re setting the standards that you will live and work by—so don’t take this exercise lightly. Take your time. Use the exercise as a way to open a discussion about values. Find out what you and your team believe in. Set these values and keep them in place. Write them down and share these with your team and with the world. By sharing your core values, you hold yourself more accountable to them. You also send a strong message to the rest of the world about what type of organization you are and what you believe in. Other organizations and people may decide to align or not to align themselves with you because of your core values. This is good. Chances are, you’ll be happier and more profitable if you work with other organizations and people who share similar core values. Photo: Laura Winn During your brainstorming session, list keywords. Don’t edit. Allow things to take their course. Some examples of keywords might be: Ability · Achievement · Adventure · Ambition · Altruism · Awareness · Balance · Caring · Charity · Citizenship · Collaboration · Commitment · Community · Compassion · Consideration · Cooperation · Courage · Courtesy · Creativity · Democracy · Dignity · Diplomacy · Discipline · Diversity · Education · Efficiency · Energy · Equality · Excellence · Excitement · Fairness · Family · Freedom · Fun · Goodness · Gratefulness · Growth · Happiness · Harmony · Helping · Honor · Hope · Humility · Humor · Imagination · Individuality · Innovation · Integrity · Intelligence · Joy · Justice · Kindness · Knowledge · Leadership · Learning · Loyalty · Meaning · Mindfulness · Moderation · Modesty · Nurture · Openness · Organization · Passion · Patience · Peace · Planning · Principles · Productivity · Purpose · Quality · Reliability · Respectfulness · Responsibility · Security · Sensitivity · Service · Sharing · Simplicity · Stability · Tolerance · Transparency · Trust · Truthfulness · Understanding · Unity · Variety · Vision · Wisdom After you have a list of keywords, create your core values statement using the themes from your brainstorming session. There are no rules: while above, Steve Jobs summed up Apple’s core values in one sentence, Zappos has ten core values: Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble To see how Zappos’ employees embrace these core values, watch the video they created and posted on their website. Dog food is yummy Although I find merit in every keyword listed, I’ve distilled my core values to their simplest form: Make awesomeness. Do good. How do you make awesomeness and do good? You need ambition, balance, collaboration, commitment, fun, and you need every keyword listed to support these actions. Again, there are no rules: your core values can be one sentence or a bulleted list. What matters is being true to yourself and creating core values that others can understand. Before I start any project I ask myself: is there a way to make awesomeness and to do good? If the answer is “yes,” I embrace the endeavor because it aligns with my core values. If the answer is “no,” I move on to a project that supports my core values. Unleash your powers Although every organization will craft different core values, I imagine that you want to be a superhero and that you will define “doing good” (or something similar) as one of your core values. Whether you work by yourself or with a team, you can use the web as a tool to help do good. It can be as simple as giving a free hug, or something a little more complex to help others and help your organization meet the bottom line. Some interesting initiatives that use the web to do good are: Yahoo!: How Good Grows Desigual: Happy Hunters Edge Shave Gel: Anti-irritation campaign Knowing your underlying desire to return to your Underoos-and-cape-sporting childhood and knowing that you don’t always have the opportunity to develop an entire initiative to “do good,” remember that as writers, designers, and developers, we can perform superhero acts on a daily basis by making content, design, and development accessible to the greatest number of people. By considering other people’s needs, we are intentionally performing acts of kindness—we’re doing good. There are many ways to write, design, and develop websites—many of which will be discussed in other 24ways.org articles. As we make content, design, and development decisions—as we develop campaigns and initiatives—we need to keep our core values in mind. It’s easy to make a positive difference in the world. Just be the superhero you’ve always wanted to be. Go forth and make awesomeness. If you would like to do good today, support The United Nations Children’s Fund, an organization that works for children’s rights, their survival, development and protection, by purchasing this year’s 24 ways Annual 2010 created by Five Simple Steps. All proceeds go to UNICEF.",2010,Leslie Jensen-Inman,lesliejenseninman,2010-12-04T00:00:00+00:00,https://24ways.org/2010/go-forth-and-make-awesomeness/,business 92,Redesigning the Media Query,"Responsive web design is showing us that designing content is more important than designing containers. But if you’ve given RWD a serious try, you know that shifting your focus from the container is surprisingly hard to do. There are many factors and instincts working against you, and one culprit is a perpetrator you’d least suspect. The media query is the ringmaster of responsive design. It lets us establish the rules of the game and gives us what we need most: control. However, like some kind of evil double agent, the media query is actually working against you. Its very nature diverts your attention away from content and forces you to focus on the container. The very act of choosing a media query value means choosing a screen size. Look at the history of the media query—it’s always been about the container. Values like screen, print, handheld and tv don’t have anything to do with content. The modern media query lets us choose screen dimensions, which is great because it makes RWD possible. But it’s still the act of choosing something that is completely unpredictable. Content should dictate our breakpoints, not the container. In order to get our focus back to the only thing that matters, we need a reengineered media query—one that frees us from thinking about screen dimensions. A media query that works for your content, not the window. Fortunately, Sass 3.2 is ready and willing to take on this challenge. Thinking in Columns Fluid grids never clicked for me. I feel so disoriented and confused by their squishiness. Responsive design demands their use though, right? I was ready to surrender until I found a grid that turned my world upright again. The Frameless Grid by Joni Korpi demonstrates that column and gutter sizes can stay fixed. As the screen size changes, you simply add or remove columns to accommodate. This made sense to me and armed with this concept I was able to give Sass the first component it needs to rewrite the media query: fixed column and gutter size variables. $grid-column: 60px; $grid-gutter: 20px; We’re going to want some resolution independence too, so let’s create a function that converts those nasty pixel values into ems. @function em($px, $base: $base-font-size) { @return ($px / $base) * 1em; } We now have the components needed to figure out the width of multiple columns in ems. Let’s put them together in a function that will take any number of columns and return the fixed width value of their size. @function fixed($col) { @return $col * em($grid-column + $grid-gutter) } With the math in place we can now write a mixin that takes a column count as a parameter, then generates the perfect media query necessary to fit that number of columns on the screen. We can also build in some left and right margin for our layout by adding an additional gutter value (remembering that we already have one gutter built into our fixed function). @mixin breakpoint($min) { @media (min-width: fixed($min) + em($grid-gutter)) { @content } } And, just like that, we’ve rewritten the media query. Instead of picking a minimum screen size for our layout, we can simply determine the number of columns needed. Let’s add a wrapper class so that we can center our content on the screen. @mixin breakpoint($min) { @media (min-width: fixed($min) + em($grid-gutter)) { .wrapper { width: fixed($min) - em($grid-gutter); margin-left: auto; margin-right: auto; } @content } } Designing content with a column count gives us nice, easy, whole numbers to work with. Sizing content, sidebars or widgets is now as simple as specifying a single-digit number. @include breakpoint(8) { .main { width: fixed(5); } .sidebar { width: fixed(3); } } Those four lines of Sass just created a responsive layout for us. When the screen is big enough to fit eight columns, it will trigger a fixed width layout. And give widths to our main content and sidebar. The following is the outputted CSS… @media (min-width: 41.25em) { .wrapper { width: 38.75em; margin-left: auto; margin-right: auto; } .main { width: 25em; } .sidebar { width: 15em; } } Demo I’ve created a Codepen demo that demonstrates what we’ve covered so far. I’ve added to the demo some grid classes based on Griddle by Nicolas Gallagher to create a floatless layout. I’ve also added a CSS gradient overlay to help you visualize columns. Try changing the column variable sizes or the breakpoint includes to see how the layout reacts to different screen sizes. Responsive Images Responsive images are a serious problem, but I’m excited to see the community talk so passionately about a solution. Now, there are some excellent stopgaps while we wait for something official, but these solutions require you to mirror your breakpoints in JavaScript or HTML. This poses a serious problem for my Sass-generated media queries, because I have no idea what the real values of my breakpoints are anymore. For responsive images to work, JavaScript needs to recognize which media query is active so that proper images can be loaded for that layout. What I need is a way to label my breakpoints. Fortunately, people much smarter than I have figured this out. Jeremy Keith devised a labeling method by using CSS-generated content as the storage method for breakpoint labels. We can use this technique in our breakpoint mixin by passing a label as another argument. @include breakpoint(8, 'desktop') { /* styles */ } Sass can take that label and use it when writing the corresponding media query. We just need to slightly modify our breakpoint mixin. @mixin breakpoint($min, $label) { @media (min-width: fixed($min) + em($grid-gutter)) { // label our mq with CSS generated content body::before { content: $label; display: none; } .wrapper { width: fixed($min) - em($grid-gutter); margin-left: auto; margin-right: auto; } @content } } This allows us to label our breakpoints with a user-friendly string. Now that our media queries are defined and labeled, we just need JavaScript to step in and read which label is active. // get css generated label for active media query var label = getComputedStyle(document.body, '::before')['content']; JavaScript now knows which layout is active by reading the label in the current media query—we just need to match that label to an image. I prefer to store references to different image sizes as data attributes on my image tag. These data attributes have names that match the labels set in my CSS. So while there is some duplication going on, setting a keyword like ‘tablet’ in two places is much easier than hardcoding media query values. With matching labels in CSS and HTML our script can marry the two and load the right sized image for our layout. // get css generated label for active media query var label = getComputedStyle(document.body, '::before')['content']; // select image var $image = $('.responsive-image'); // create source from data attribute $image.attr('src', $image.data(label)); Demo With some slight additions to our previous Codepen demo you can see this responsive image technique in action. While the above JavaScript will work it is not nearly robust enough for production so the demo uses a jQuery plugin that can accomodate multiple images, reloading on screen resize and fallbacks if something doesn’t match up. Creating a Framework This media query mixin and responsive image JavaScript are the center piece of a front end framework I use to develop websites. It’s a fluid, mobile first foundation that uses the breakpoint mixin to structure fixed width layouts for tablet and desktop. Significant effort was focused on making this framework completely cross-browser. For example, one of the problems with using media queries is that essential desktop structure code ends up being hidden from legacy Internet Explorer. Respond.js is an excellent polyfill, but if you’re comfortable serving a single desktop layout to older IE, we don’t need JavaScript. We simply need to capture layout code outside of a media query and sandbox it under an IE only class name. // set IE fallback layout to 8 columns $ie-support = 8; // inside of our breakpoint mixin (but outside the media query) @if ($ie-support and $min <= $ie-support) { .lt-ie9 { @content; } } Perspective Regained Thinking in columns means you are thinking about content layout. How big of a screen do you need for 12 columns? Who cares? Having Sass write media queries means you can use intuitive numbers for content layout. A fixed grid means more layout control and less edge cases to test than a fluid grid. Using CSS labels for activating responsive images means you don’t have to duplicate breakpoints across separations of concern. It’s a harmonious blend of approaches that gives us something we need—responsive design that feels intuitive. And design that, from the very outset, focuses on what matters most. Just like our kindergarten teachers taught us: It’s what’s inside that counts.",2012,Les James,lesjames,2012-12-13T00:00:00+00:00,https://24ways.org/2012/redesigning-the-media-query/,code 283,"CSS3 Patterns, Explained","Many of you have probably seen my CSS3 patterns gallery. It became very popular throughout the year and it showed many web developers how powerful CSS3 gradients really are. But how many really understand how these patterns are created? The biggest benefit of CSS-generated backgrounds is that they can be modified directly within the style sheet. This benefit is void if we are just copying and pasting CSS code we don’t understand. We may as well use a data URI instead. Important note In all the examples that follow, I’ll be using gradients without a vendor prefix, for readability and brevity. However, you should keep in mind that in reality you need to use all the vendor prefixes (-moz-, -ms-, -o-, -webkit-) as no browser currently implements them without a prefix. Alternatively, you could use -prefix-free and have the current vendor prefix prepended at runtime, only when needed. The syntax described here is the one that browsers currently implement. The specification has since changed, but no browser implements the changes yet. If you are interested in what is coming, I suggest you take a look at the dev version of the spec. If you are not yet familiar with CSS gradients, you can read these excellent tutorials by John Allsopp and return here later, as in the rest of the article I assume you already know the CSS gradient basics: CSS3 Linear Gradients CSS3 Radial Gradients The main idea I’m sure most of you can imagine the background this code generates: background: linear-gradient(left, white 20%, #8b0 80%); It’s a simple gradient from one color to another that looks like this: See this example live As you probably know, in this case the first 20% of the container’s width is solid white and the last 20% is solid green. The other 60% is a smooth gradient between these colors. Let’s try moving these color stops closer to each other: background: linear-gradient(left, white 30%, #8b0 70%); See this example live background: linear-gradient(left, white 40%, #8b0 60%); See this example live background: linear-gradient(left, white 50%, #8b0 50%); See this example live Notice how the gradient keeps shrinking and the solid color areas expanding, until there is no gradient any more in the last example. We can even adjust the position of these two color stops to control where each color abruptly changes into another: background: linear-gradient(left, white 30%, #8b0 30%); See this example live background: linear-gradient(left, white 90%, #8b0 90%); See this example live What you need to take away from these examples is that when two color stops are at the same position, there is no gradient, only solid colors. Even without going any further, this trick is useful for a number of different use cases like faux columns or the effect I wanted to achieve in my homepage or the -prefix-free page where the background is only shown on one side and hidden on the other: Combining with background-size We can do wonders, however, if we combine this with the CSS3 background-size property: background: linear-gradient(left, white 50%, #8b0 50%); background-size: 100px 100px; See this example live And there it is. We just created the simplest of patterns: (vertical) stripes. We can remove the first parameter (left) or replace it with top and we’ll get horizontal stripes. However, let’s face it: Horizontal and vertical stripes are kinda boring. Most stripey backgrounds we see on the web are diagonal. So, let’s try doing that. Our first attempt would be to change the angle of the gradient to something like 45deg. However, this results in an ugly pattern like this: See this example live Before reading on, think for a second: why didn’t this produce the desired result? Can you figure it out? The reason is that the gradient angle rotates the gradient inside each tile, not the tiled background as a whole. However, didn’t we have the same problem the first time we tried to create diagonal stripes with an image? And then we learned that every stripe has to be included twice, like so: So, let’s try to create that effect with CSS gradients. It’s essentially what we tried before, but with more color stops: background: linear-gradient(45deg, white 25%, #8b0 25%, #8b0 50%, white 50%, white 75%, #8b0 75%); background-size:100px 100px; See this example live And there we have our stripes! An easy way to remember the order of the percentages and colors it is that you always have two of the same in succession, except the first and last color. Note: Firefox for Mac also needs an additional 100% color stop at the end of any pattern with more than two stops, like so: ..., white 75%, #8b0 75%, #8b0). The bug was reported in February 2011 and you can vote for it and track its progress at Bugzilla. Unfortunately, this is essentially a hack and we will realize that if we try to change the gradient angle to 60deg: See this example live Not that maintainable after all, eh? Luckily, CSS3 offers us another way of declaring such backgrounds, which not only helps this case but also results in much more concise code: background: repeating-linear-gradient(60deg, white, white 35px, #8b0 35px, #8b0 70px); See this example live In this case, however, the size has to be declared in the color stop positions and not through background-size, since the gradient is supposed to cover the entire container. You might notice that the declared size is different from the one specified the previous way. This is because the size of the stripes is measured differently: in the first example we specify the dimensions of the tile itself; in the second, the width of the stripes (35px), which is measured diagonally. Multiple backgrounds Using only one gradient you can create stripes and that’s about it. There are a few more patterns you can create with just one gradient (linear or radial) but they are more or less boring and ugly. Almost every pattern in my gallery contains a number of different backgrounds. For example, let’s create a polka dot pattern: background: radial-gradient(circle, white 10%, transparent 10%), radial-gradient(circle, white 10%, black 10%) 50px 50px; background-size:100px 100px; See this example live Notice that the two gradients are almost the same image, but positioned differently to create the polka dot effect. The only difference between them is that the first (topmost) gradient has transparent instead of black. If it didn’t have transparent regions, it would effectively be the same as having a single gradient, as the topmost gradient would obscure everything beneath it. There is an issue with this background. Can you spot it? This background will be fine for browsers that support CSS gradients but, for browsers that don’t, it will be transparent as the whole declaration is ignored. We have two ways to provide a fallback, each for different use cases. We have to either declare another background before the gradient, like so: background: black; background: radial-gradient(circle, white 10%, transparent 10%), radial-gradient(circle, white 10%, black 10%) 50px 50px; background-size:100px 100px; or declare each background property separately: background-color: black; background-image: radial-gradient(circle, white 10%, transparent 10%), radial-gradient(circle, white 10%, transparent 10%); background-size:100px 100px; background-position: 0 0, 50px 50px; The vigilant among you will have noticed another change we made to our code in the last example: we altered the second gradient to have transparent regions as well. This way background-color serves a dual purpose: it sets both the fallback color and the background color of the polka dot pattern, so that we can change it with just one edit. Always strive to make code that can be modified with the least number of edits. You might think that it will never be changed in that way but, almost always, given enough time, you’ll be proved wrong. We can apply the exact same technique with linear gradients, in order to create checkerboard patterns out of right triangles: background-color: white; background-image: linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%), linear-gradient(45deg, black 25%, transparent 25%, transparent 75%, black 75%); background-size:100px 100px; background-position: 0 0, 50px 50px; See this example live Using the right units Don’t use pixels for the sizes without any thought. In some cases, ems make much more sense. For example, when you want to make a lined paper background, you want the lines to actually follow the text. If you use pixels, you have to change the size every time you change font-size. If you set the background-size in ems, it will naturally follow the text and you will only have to update it if you change line-height. Is it possible? The shapes that can be achieved with only one gradient are: stripes right triangles circles and ellipses semicircles and other shapes formed from slicing ellipses horizontally or vertically You can combine several of them to create squares and rectangles (two right triangles put together), rhombi and other parallelograms (four right triangles), curves formed from parts of ellipses, and other shapes. Just because you can doesn’t mean you should Technically, anything can be crafted with these techniques. However, not every pattern is suitable for it. The main advantages of this technique are: no extra HTTP requests short code human-readable code (unlike data URIs) that can be changed without even leaving the CSS file. Complex patterns that require a large number of gradients are probably better left to SVG or bitmap images, since they negate almost every advantage of this technique: they are not shorter they are not really comprehensible – changing them requires much more effort than using an image editor They still save an HTTP request, but so does a data URI. I have included some very complex patterns in my gallery, because even though I think they shouldn’t be used in production (except under very exceptional conditions), understanding how they work and coding them helps somebody understand the technology in much more depth. Another rule of thumb is that if your pattern needs shapes to obscure parts of other shapes, like in the star pattern or the yin yang pattern, then you probably shouldn’t use it. In these patterns, changing the background color requires you to also change the color of these shapes, making edits very tedious. If a certain pattern is not practicable with a reasonable amount of CSS, that doesn’t mean you should resort to bitmap images. SVG is a very good alternative and is supported by all modern browsers. Browser support CSS gradients are supported by Firefox 3.6+, Chrome 10+, Safari 5.1+ and Opera 11.60+ (linear gradients since Opera 11.10). Support is also coming in Internet Explorer when IE10 is released. You can get gradients in older WebKit versions (including most mobile browsers) by using the proprietary -webkit-gradient(), if you really need them. Epilogue I hope you find these techniques useful for your own designs. If you come up with a pattern that’s very different from the ones already included, especially if it demonstrates a cool new technique, feel free to send a pull request to the github repo of the patterns gallery. Also, I’m always fascinated to see my techniques put in practice, so if you made something cool and used CSS patterns, I’d love to know about it! Happy holidays!",2011,Lea Verou,leaverou,2011-12-16T00:00:00+00:00,https://24ways.org/2011/css3-patterns-explained/,code 1,Why Bother with Accessibility?,"Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web. How we approach accessibility In the web community, there’s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn’t be considered a separate topic. Still, of those who are familiar with accessibility, there’s an overwhelming number of designers, developers, clients and bosses who just aren’t that bothered. Over the last few months I’ve spoken to a lot of people about accessibility, and I’ve heard the same reasons to ignore it over and over again. Let’s take a look at the most common excuses. Excuse 1: “People with disabilities don’t really use the web” Accessibility will make your site available to more people — the inclusion case In the same way that the accessibility of a building isn’t just about access for wheelchair users, web accessibility isn’t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier. There are four main types of disability that affect use of the web: Visual Blindness, low vision and colour-blindness Auditory Profoundly deaf and hard of hearing Motor The inability to use a mouse, slow response time, limited fine motor control Cognitive Learning difficulties, distractibility, the inability to focus on large amounts of information None of these disabilities are completely black and white Examining deafness, it’s clear from the medical scale that there are many grey areas between full hearing and total deafness: mild moderate moderately severe severe profound totally deaf For eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges: astigmatism colour blindness akinetopsia (motion blindness) scotopic visual sensitivity (visual stress related to light) visual agnosia (impaired recognition or identification of objects) While we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them. Impairments aren’t always permanent As we age, we’re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can’t afford to make any assumptions based on our own limited experiences. Impairments might be somewhere between the user and the website There are also impairments that aren’t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be: Low bandwidth, or intermittent internet connection Bright light, rain, or other weather-based conditions Noisy environments, or a location where the user doesn’t want to disturb their neighbours with sound Browsing with mobile devices, games consoles and other non-desktop devices Browsing with legacy browsers or operating systems Such environmental factors show that it’s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design. Excuse 2: “We don’t want to affect the experience for the majority of our users” Accessibility will improve your site for all your users — the usability case On a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals: Visual – make it easy to read Auditory – make it easy to hear Motor – make it easy to interact Cognitive – make it easy to understand and focus Taking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience. Excuse 3: “We don’t have the budget for accessibility” Accessibility will make you money — the business case By reducing your audience through ignoring accessibility, you’re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on. The following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation. Improvements in accessibility doubled Legal and General’s life insurance sales online. Improvements in accessibility increased Tesco’s grocery home delivery sales by £13 million in 2005… To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their ‘normal’ site with their accessible version and expect a further increase in revenues. Improvements in accessibility increased Virgin.net sales by 68%. Statistics all from WSI white paper: Improve your website’s usability and accessibility to increase sales (PDF). Excuse 4: “Accessible websites are ugly” Accessibility won’t stop your site from being beautiful — the beauty case Many people use ugly accessible websites as proof that all accessible websites are ugly. This just isn’t the case. I’ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim’s Wave accessibility checker tool. While automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible. Amazon.co.uk It may not be a decorated beauty, but Amazon is often first in functional design. It’s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter. Screenshot of Amazon website Screenshot of Amazon’s Wave results – five errors Screenshot of Amazon through a Color Oracle filter 24 ways When Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter. Screenshot of pre-2013 24 ways website design Screenshot of 24 ways Wave results – zero errors Screenshot of 24ways through a Color Oracle filter Opera’s Shiny Demos Demos and prototypes are notorious for ignoring accessibility, but Opera’s Shiny Demos site shows how exploring new technologies doesn’t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter. Screenshot of Opera’s Shiny Demos website Screenshot of Opera’s Shiny Demos Wave results – 1 error Screenshot of Opera’s Shiny Demos through a Color Oracle filter SoundCloud When a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter. Screenshot of SoundCloud website Screenshot of SoundCloud’s Wave results – one error Screenshot of SoundCloud through a Color Oracle filter Education and balance As with most web design, doing accessibility well is about combining your knowledge of accessibility with your project’s context to create a balance that serves your users’ needs. Your types of content and interactions will dictate one set of constraints. Your users’ needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints. And then there’s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.",2013,Laura Kalbag,laurakalbag,2013-12-10T00:00:00+00:00,https://24ways.org/2013/why-bother-with-accessibility/,design 93,Design Systems,"The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole. Responsive design: where we’ve been going wrong Responsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop. Responsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared. Hanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths. With all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport. I don’t think this is a crime, I think it was inevitable. We can be up to date with our principles and ideals, but it’s never as easy in practice. That’s why it’s more important than ever to share our successful techniques and processes. Let’s drag each other into modern web design. Design systems: the principles What are design systems? A visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it’s from one element to another, page to page, or viewport width to viewport width. Responsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes. Components you might keep the same across viewports typeface base unit colour shape/form Components you might differentiate across viewports grids layout font size measure (line length) leading (line height) Content: it must always be the same The focus of a design system is the optimum display of content. As Mark Boulton put it, designing “content out, not canvas in.” Chris Armstrong puts the emphasis on not designing for viewports but for content – “we need to build on what we do know: content.” In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components. The practical: core visual components Typography first When you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It’s likely that you’ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes. Where typography meets layout The unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I’ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit. Grids and layouts Sensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens. Maybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it’s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device. Shape or form The shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. Since CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they’re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system. Colour Colour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width. The process While using a design system isn’t necessarily attached to any particular process, it does lend itself to some process ideals. Detaching design considerations from viewport widths A design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other. Design in the browser I can’t start off designing in the browser – it just doesn’t seem to bring out my creative side (and I’m incredibly envious of you if you can; I just have to start on paper) – but static mock-ups aren’t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well. Mock-ups and breakpoints At some point, whether it’s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It’s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points. These are probably the ideal points at which to produce static mockups; treat them as snapshots. They’re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width. The future Creating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn’t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it’s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.",2012,Laura Kalbag,laurakalbag,2012-12-12T00:00:00+00:00,https://24ways.org/2012/design-systems/,design 213,Accessibility Through Semantic HTML,"Working on Better, a tracker blocker, I spend an awful lot of my time with my nose in other people’s page sources. I’m mostly there looking for harmful tracking scripts, but often notice the HTML on some of the world’s most popular sites is in a sad state of neglect. What does neglected HTML look like? Here’s an example of the markup I found on a news site just yesterday. There’s a bit of text, a few links, and a few images. But mostly it’s div elements.
Some text more text
divs and spans, why do we use them so much? While I find tracking scripts completely inexcusable, I do understand why people write HTML like the above. As developers, we like to use divs and spans as they’re generic elements. They come with no associated default browser styles or behaviour except that div displays as a block, and span displays inline. If we make our page up out of divs and spans, we know we’ll have absolute control over styles and behaviour cross-browser, and we won’t need a CSS reset. Absolute control may seem like an advantage, but there’s a greater benefit to less generic, more semantic elements. Browsers render semantic elements with their own distinct styles and behaviours. For example, button looks and behaves differently from a. And ul is different from ol. These defaults are shortcuts to a more usable and accessible web. They provide consistent and well-tested components for common interactions. Semantic elements aid usability A good example of how browser defaults can benefit the usability of an element is in the as a popover-style menu. On a touchscreen, Safari overlays the same menu over the lower half of the screen as a “picker view.” Option menu in Safari on macOS. Option menu picker in Safari on iOS. The iOS picker is a much better experience than struggling to pick from a complicated interface inside the page. The menu is shown more clearly than in the confined space on the page, which makes the options easier to read. The required swipe and tap gestures are consistent with the rest of the operating system, making the expected interaction easier to understand. The whole menu is scaled up, meaning the gestures don’t need such fine motor control. Good usability is good accessibility. When we choose to use a div or span over a more semantic HTML element, we’re also doing hard work the browser could be doing for us. We don’t need to tie ourselves in knots making a custom div into a keyboard navigable option menu. Using select passes the bulk of the responsibility over to the browser.  Letting the browser do most of the work is also more future-friendly. More devices, with different expected interactions, will be released in the future. When that happens, the devices’ browsers can adapt our sites according to those interactions. Then we can spend our time doing something more fun than rewriting cross-browser JavaScript for each new device. HTML’s impact on accessibility Assistive technology also uses semantic HTML to understand how best to convey each element to its user. For screen readers Semantic HTML gives context to screen readers. Screen readers are a type of assistive technology that reads the content of the screen to the person using it. All sites have a linear page source. Sighted visitors can use visual cues on the page to navigate to their desired content in a non-linear fashion. As screen readers output audio (and sometimes braille), those visual cues aren’t usable in the same way. Screen readers provide alternative means of navigation, enabling people to jump between different types of content, such as links, forms, headings, lists, and paragraphs. If all our content is marked up using divs and spans, we’re not giving screen readers a chance to index the valuable content. For keyboard navigation Keyboard-only navigation is also aided by semantic HTML. Forms, option menus, navigation, video, and audio are particularly hard for people relying on a keyboard to access. For instance, option menus and navigation can be very fiddly if you need to use a mouse to hover a menu open and move to select the desired item at the same time.  Again, we can leave much of the interaction to the browser through semantic HTML. Semantic form elements can convey if a check box has been checked, or which label is associated with which input field. These default behaviours can make the difference between a person being able to use a form or leaving the site out of frustration. Did I convince you yet? I hope so. Let’s finish with some easy guidelines to follow. 1. Use the most semantic HTML element for the job When you reach for a div, first check if there’s a better element to do the job. What is the role of that element? How should a person be interacting with the element? Are you using class names like nav, header, or main? There are HTML5 elements for those sections! Using specific elements can also make writing CSS simpler, and ensure a consistent design with minimal effort. 2. Separate structure and style Don’t choose HTML elements based on how they’re styled in your CSS. Nowadays, common practice is to use class names rather than elements for CSS selectors. You’re unlikely to wrap all your page content in an

element because you want all the text to be big and bold. Still, it can be easy to choose an HTML element because it will be the easiest to style. Focusing on content without style will help us choose the most semantic HTML element without that temptation. For example, you could add a class of .btn to a div to make it look like a button. But we all know that only a button will really behave like a button. 3. Use progressive enhancement for enhanced functionality Airbnb and Groupon recently proved we’re not past the laziness of “this site only works in X browser.” Baffling disregard for the open web aside, making complex interactive experiences work cross-browser and cross-device is not easy. We can use progressive enhancement to layer fancy or unsupported features on top of a baseline “it works” experience.  We should build the baseline experience on a foundation of accessible, semantic HTML. Then, if you really want to add a specific feature for a proprietary browser, you can layer that on top, without breaking the underlying experience. 4. Test your work Validators are always valuable for checking the browser will be able to correctly interpret your markup. Document outline checkers can be valuable for testing your structure, but be aware that the HTML5 document outline is not actually implemented in browsers. Once you’ve got something resembling a web page, test the experience! Ensure that semantic HTML element you chose looks and behaves in a predictable manner consistent with its use across the web. Test cross-browser, test cross-device, and test with assistive technology. Testing with assistive technology is not as expensive as it used to be, you can even use your smartphone for testing on iOS and Android. Your visitors will thank you! Further reading Accessibility For Everyone by Laura Kalbag HTML5 Doctor HTML5 Accessibility An overview of HTML5 Semantics HTML reference on MDN  Heydon Pickering’s Inclusive Design Checklist The Paciello Group’s Inclusive Design Principles",2017,Laura Kalbag,laurakalbag,2017-12-15T00:00:00+00:00,https://24ways.org/2017/accessibility-through-semantic-html/,code 56,Helping VIPs Care About Performance,"Making a site feel super fast is the easy part of performance work. Getting people around you to care about site speed is a much bigger challenge. How do we keep the site fast beyond the initial performance work? Keeping very important people like your upper management or clients invested in performance work is critical to keeping a site fast and empowering other designers and developers to contribute. The work to get others to care is so meaty that I dedicated a whole chapter to the topic in my book Designing for Performance. When I speak at conferences, the majority of questions during Q&A are on this topic. When I speak to developers and designers who care about performance, getting other people at one’s organization or agency to care becomes the most pressing question. My primary response to folks who raise this issue is the question: “What metric(s) do your VIPs care about?” This is often met with blank stares and raised eyebrows. But it’s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work. Let’s start with the metric that we should measure. Sure, (most) everybody cares about money - but is that really the metric that your VIPs are looking at each day to measure the success or efficacy of your site? More likely, dollars are the end game, but the metrics or key performance indicators (KPIs) people focus on might be: rate of new accounts created/signups cost of acquiring or retaining a customer visitor return rate visitor bounce rate favoriting or another interaction rate These are just a few examples, but they illustrate how wide-ranging the options are that people care about. I find that developers and designers haven’t necessarily investigated this when trying to get others to care about performance. We often reach for the obvious – money! – but if we don’t use the same kind of language our VIPs are using, we might not get too far. You need to know this before you can make the case for performance work. To find out these metrics or KPIs, start reading through the emails your VIPs are sending within your company. What does it say on company wikis? Are there major dashboards internally that people are looking at where you could find some good metrics? Listen intently in team meetings or thoroughly read annual reports to see what these metrics could be. The second key here is to pick up on language you can effectively copy and paste as you make the case for performance work. You need to be able to reflect back the metrics that people already find important in a way they’ll be able to hear. Once you know your key metrics, it’s time to figure out how to communicate with your VIPs about performance using language that will resonate with them. Let’s start with visit traffic as an example metric that a very important person cares about. Start to dig up research that other people and companies have done that correlates performance and your KPI. For example, cite studies: “When the home page of Google Maps was reduced from 100KB to 70–80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks.” (source). Read through websites like WPOStats, which collects the spectrum of studies on the impact of performance optimization on user experience and business metrics. Tweet and see if others have done similar research that correlates performance and your site’s main KPI. Once you have collected some research that touches on the same kind of language your VIPs use about the success of your site, it’s time to present it. You can start with something simple, like a qualitative description of the work you’re actively doing to improve the site that translates to improved metrics that your VIPs care about. It can be helpful to append a performance budget to any proposal so you can compare the budget to your site’s reality and how it might positively impact those KPIs folks care about. Words and graphs are often only half the battle when it comes to getting others to care about performance. Often, videos appeal to folks’ emotions in a way that is missed when glancing through charts and graphs. On A List Apart I recently detailed how to create videos of how fast your site loads. Let’s say that your VIPs care about how your site loads on mobile devices; it’s time to show them how your site loads on mobile networks. Open video You can use these videos to make a number of different statements to your VIPs, depending on what they care about: Look at how slow our site loads versus our competitor! Look at how slow our site loads for users in another country! Look at how slow our site loads on mobile networks! Again, you really need to know which metrics your VIPs care about and tune into the language they’re using. If they don’t care about the overall user experience of your site on mobile devices, then showing them how slow your site loads on 3G isn’t going to work. This will be your sales pitch; you need to practice and iterate on the language and highlights that will land best with your audience. To make your sales pitch as solid as possible, gut-check your ideas on how to present it with other co-workers to get their feedback. Read up on how to construct effective arguments and deliver them; do some research and see what others have done at your company when pitching to VIPs. Are slides effective? Memos or emails? Hallway conversations? Sometimes the best way to change people’s minds is by mentioning it in informal chats over coffee. Emulate the other leaders in your organization who are successful at this work. Every organization and very important person is different. Learn what metrics folks truly care about, study the language that they use, and apply what you’ve learned in a way that’ll land with those individuals. It may take time to craft your pitch for performance work over time, but it’s important work to do. If you’re able to figure out how to mirror back the language and metrics VIPs care about, and connect the dots to performance for them, you will have a huge leg up on keeping your site fast in the long run.",2015,Lara Hogan,larahogan,2015-12-08T00:00:00+00:00,https://24ways.org/2015/helping-vips-care-about-performance/,business 297,Public Speaking with a Buddy,"My book Demystifying Public Speaking focuses on the variety of fears we each have about giving a talk. From presenting to a client, to leading a team standup, to standing on a conference stage, there are lots of things we can do to prepare ourselves for the spotlight and reduce those fears. Though it didn’t make it into the final draft, I wanted to highlight how helpful it can be to share that public speaking spotlight with another person, or a few more people. If you have fears about not knowing the answer to a question, fumbling your words, or making a mistake in the spotlight, then buddying up may be for you! To some, adding more people to a presentation sounds like a recipe for on-stage disaster. To others, having a friendly face nearby—a partner who can step in if you fumble—is incredibly reassuring. As design director Yesenia Perez-Cruz writes, “While public speaking is a deeply personal activity, you don’t have to go it alone. Nothing has helped my speaking career more than turning it into a group effort.” Co-presenting can level up a talk in two ways: an additional brain and presentation skill set can improve the content of the talk itself, and you may feel safer with the on-stage safety net of your buddy. For example, when I started giving lengthy workshops about building mobile device labs with my co-worker Destiny Montague, we brought different experience to the table. I was able to talk about the user experience of our lab, and the importance of testing across different screen sizes. Destiny spoke about the hardware aspects of the lab, like power consumption and networking. Our audience benefitted from the spectrum of insight we included in the talk. Moreover, Destiny and I kept each other energized and engaging while teaching our audience, having way more fun onstage. Partnering up alleviated the risk (and fear!) of fumbling; where one person makes a mistake, the other person is right there to help. Buddy presentations can be helpful if you fear saying “I don’t know” to a question, as there are other people around you who will be able to help answer it from the stage. By partnering with someone whom I trust and respect, and whose work and knowledge augments my own, it made the experience—and the presentation!—significantly better. Co-presenting won’t work if you don’t trust the person you’re onstage with, or if you don’t have good chemistry working together. It might also not work if there’s an imbalance of responsibilities, both in preparing the talk and giving it. Read on for how to make partner talks work to your advantage! Trustworthiness If you want to explore co-presenting, make sure that your presentation partner is trustworthy and can carry their weight; it can be stressful if you find yourself trying to meet deadlines and prepare well and your partner isn’t being helpful. We’re all about reducing the fears and stress levels surrounding being in that spotlight onstage; make sure that the person you’re relying on isn’t making the process harder. Before you start working together, sketch out the breakdown of work and timeline you’re each committing to. Have a conversation about your preferred work style so you each have a concrete understanding of the best ways to communicate (in what medium, and how often) and how to check in on each other’s progress without micromanaging or worrying about radio silence. Ask your buddy how they prefer to receive feedback, and give them your own feedback preferences, so neither of you are surprised or offended when someone’s work style or deliverable needs to be tweaked. This should be a partnership in which you both feel supported; it’s healthy to set all these expectations up front, and create a space in which you can each tweak things as the work progresses. Talk flow and responsibilities There are a few different ways to organize the structure of your talk with multiple presenters. Start by thinking about the breakdown of the talk content—are there discrete parts you and the other presenters can own or deliver? Or does it feel more appropriate to deliver the entirety of the content together? If you’re finding that you can break down the content into discrete chunks, figure out who should own which pieces, and what ownership means. Will you develop the content together but have only one person present the information? Or will one person research and prepare each content section in addition to delivering it solo onstage? Rehearse how handoffs will go between sections so it feels natural, rather than stilted. I like breaking a presentation into “chapters” when I’m passionate about particular aspects of a topic and can speak on those, but know that there are other aspects to be shared and there’s someone else who can handle (and enjoy!) talking about them. When Destiny and I rehearsed our “chapter” handoffs, we developed little jingles that we’d both sing together onstage; it indicated to the audience that it was a planned transition in the content, and tied our independent work together into a partnership. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Alternatively, you can give the presentation in a way that’s close to having a rehearsed conversation, rather than independently presenting discrete parts of the talk. In this case, you’ll both be sharing the spotlight at the same time, throughout the duration of the talk. Preparation is key, here, to make sure that you each understand what needs to be communicated, and you have a sense of who will be taking responsibility for communicating those different pieces of information. A poorly-prepared talk like this will look like the co-presenters are talking over each other, or hesitating awkwardly to give the other person more room to speak; the audience will feel how uncomfortable this is, and will probably be distracted from the talk content. Practice the talk the whole way through multiple times so you know what each person is planning on covering and how you want to interact with each other while you’re both holding microphones; also figure out how you’ll be standing in relation to each other. More on that next! Sharing the stage If you choose to give a talk with a partner, determine ahead of time how you’ll stand (or sit). For example, if you each take “chapters” or major sections of the presentation, ensure that it’s clear who the audience should focus their attention on. You could sit in a chair off to the side (or stand). I recommend placing yourself far enough away that you’re not distracting to the audience; you don’t want them watching you while your partner is speaking. If the audience can still see you, but their focus should be on your buddy, be sure to not look distracted; keep your eyes on your buddy, and don’t just open your laptop and ignore what’s happening! Feel free to smile, laugh, or react how the audience should be reacting as your partner is speaking. If you’re both sharing the spotlight at the same time and having a rehearsed conversation, make sure that your body language engages the audience and you’re not just speaking to each other, ignoring the folks watching. Watch this talk with Guy Podjarny and Assaf Hefetz who have partnered up to talk about security; they have clearly identified roles onstage, and remain engaged with the audience. Consider whether or not you will share a microphone, or if you will both be mic’d. (Be sure that the event organizer, or the A/V team, has a heads-up well in advance to ensure they have the equipment handy!) Also talk through how you’d like to handle Q&A time during or after the talk, especially if you have clear “chapters” where Q&A might happen naturally during a handoff. The more clarity you and your partner have about who is responsible for which pieces of information sharing, the more you can feel and appear prepared. Co-presenting does take a lot of preparation and requires a ton of communication between you and your partner. But the rewards can be awesome: double the brains onstage to help answer questions and communicate information, and a friendly face to help comfort you if you feel nervous.",2016,Lara Hogan,larahogan,2016-12-06T00:00:00+00:00,https://24ways.org/2016/public-speaking-with-a-buddy/,process 106,Checking Out: Progress Meters,"It’s the holiday season, so you know what that means: online shopping! When I started developing Web sites back in the 90s, many of my first clients were small local shops wanting to sell their goods online, so I developed many a checkout system. And because of slow dial-up speeds back then, informing the user about where they were in the checkout process was pretty important. Even though we’re (mostly) beyond the dial-up days, informing users about where they are in a flow is still important. In usability tests at the companies I’ve worked at, I’ve seen time and time again how not adequately informing the user about their state can cause real frustration. This is especially true for two sets of users: mobile users and users of assistive devices, in particular, screen readers. The progress meter is a very common design solution used to indicate to the user’s state within a flow. On the design side, much effort may go in to crafting a solution that is as visually informative as possible. On the development side, however, solutions range widely. I’ve checked out the checkouts at a number of sites and here’s what I’ve found when it comes to progress meters: they’re sometimes inaccessible and often confusing or unhelpful — all because of the way in which they’re coded. For those who use assistive devices or text-only browsers, there must be a better way to code the progress meter — and there is. (Note: All code samples are from live sites but have been tweaked to hide the culprits’ identities.) How not to make progress A number of sites assemble their progress meters using non- or semi-semantic markup and images with no alternate text. On text-only browsers (like my mobile phone) and to screen readers, this looks and reads like chunks of content with no context given.
Shipping information Payment information Place your order
In the above example, the third state, “Place your order”, is the current state. But a screen reader may not know that, and my cell phone only displays ""Shipping informationPayment informationPlace your order"". Not good. Is this progress? Other sites present the entire progress meter as a graphic, like the following: Now, I have no problem with using a graphic to render a very stylish progress meter (my sample above is probably not the most stylish example, of course, but you understand my point). What becomes important in this case is the use of appropriate alternate text to describe the image. Disappointingly, sites today have a wide range of solutions, including using no alternate text. Check out these code samples which call progress meter images. I think we can all agree that the above is bad, unless you really don’t care whether or not users know where they are in a flow. The alt text in the example above just copies all of the text found in the graphic, but it doesn’t represent the status at all. So for every page in the checkout, the user sees or hears the same text. Sure, by the second or third page in the flow, the user has figured out what’s going on, but she or he had to think about it. I don’t think that’s good. The above probably has the best alternate text out of these examples, because the user at least understands that they’re in the Checkout process, on the Place your order page. But going through the flow with alt text like this, the user doesn’t know how many steps are in the flow. Semantic progress Of course, there are some sites that use an ordered list when marking up the progress meter. Hooray! Unfortunately, no text-only browser or screen reader would be able to describe the user’s current state given this markup.
  1. shipping information
  2. payment information
  3. place your order
Without CSS enabled, the above is rendered as follows: Progress at last We all know that semantic markup makes for the best foundation, so we’ll start with the markup found above. In order to make the state information accessible, let’s add some additional text in paragraph and span elements.

There are three steps in this checkout process.

  1. Enter your shipping information
  2. Enter your payment information
  3. Review details and place your order
Add on some simple CSS to hide the paragraph and spans, and arrange the list items on a single line with a background image to represent the large number, and this is what you’ll get: There are three steps in this checkout process. Enter your shipping information Enter your payment information Review details and place your order To display and describe a state as active, add the class “current” to one of the list items. Then change the hidden content such that it better describes the state to the user.

There are three steps in this checkout process.

  1. You are currently entering your shipping information
  2. In the next step, you will enter your payment information
  3. In the last step, you will review the details and place your order
The end result is an attractive progress meter that gives much greater semantic and contextual information. There are three steps in this checkout process. You are currently entering your shipping information In the next step, you will enter your payment information In the last step, you will review the details and place your order For example, the above example renders in a text-only browser as follows: There are three steps in this checkout process. You are currently entering your shipping information In the next step, you will enter your payment information In the last step, you will review the details and place your order And the screen reader I use for testing announces the following: There are three steps in this checkout process. List of three items. You are currently entering your shipping information. In the next step, you will enter your payment information. In the last step, you will review the details and place your order. List end. Here’s a sample code page that summarises this approach. Happy frustration-free online shopping with this improved progress meter!",2008,Kimberly Blessing,kimberlyblessing,2008-12-12T00:00:00+00:00,https://24ways.org/2008/checking-out-progress-meters/,ux 319,Avoiding CSS Hacks for Internet Explorer,"Back in October, IEBlog issued a call to action, asking developers to clean up their CSS hacks for IE7 testing. Needless to say, a lot of hubbub ensued… both on IEBlog and elsewhere. My contribution to all of the noise was to suggest that developers review their code and use good CSS hacks. But what makes a good hack? Tantek Çelik, the Godfather of CSS hacks, gave us the answer by explaining how CSS hacks should be designed. In short, they should (1) be valid, (2) target only old/frozen/abandoned user-agents/browsers, and (3) be ugly. Tantek also went on to explain that using a feature of CSS is not a hack. Now, I’m not a frequent user of CSS hacks, but Tantek’s post made sense to me. In particular, I felt it gave developers direction on how we should be coding to accommodate that sometimes troublesome browser, Internet Explorer. But what I’ve found, through my work with other developers, is that there is still much confusion over the use of CSS hacks and IE. Using examples from the code I’ve seen recently, allow me to demonstrate how to clean up some IE-specific CSS hacks. The two hacks that I’ve found most often in the code I’ve seen and worked with are the star html bug and the underscore hack. We know these are both IE-specific by checking Kevin Smith’s CSS Filters chart. Let’s look at each of these hacks and see how we can replace them with the same CSS feature-based solution. The star html bug This hack violates Tantek’s second rule as it targets current (and future) UAs. I’ve seen this both as a stand alone rule, as well as an override to some other rule in a style sheet. Here are some code samples: * html div#header {margin-top:-3px;} .promo h3 {min-height:21px;} * html .promo h3 {height:21px;} The underscore hack This hack violates Tantek’s first two rules: it’s invalid (according to the W3C CSS Validator) and it targets current UAs. Here’s an example: ol {padding:0; _padding-left:5px;} Using child selectors We can use the child selector to replace both the star html bug and underscore hack. Here’s how: Write rules with selectors that would be successfully applied to all browsers. This may mean starting with no declarations in your rule! div#header {} .promo h3 {} ol {padding:0;} To these rules, add the IE-specific declarations. div#header {margin-top:-3px;} .promo h3 {height:21px;} ol {padding:0 0 0 5px;} After each rule, add a second rule. The selector of the second rule must use a child selector. In this new rule, correct any IE-specific declarations previously made. div#header {margin-top:-3px;} body > div#header {margin-top:0;} .promo h3 {height:21px;} .promo > h3 {height:auto; min-height:21px;} ol {padding:0 0 0 5px;} html > body ol {padding:0;} Voilà – no more hacks! There are a few caveats to this that I won’t go into… but assuming you’re operating in strict mode and barring any really complicated stuff you’re doing in your code, your CSS will still render perfectly across browsers. And while this may make your CSS slightly heftier in size, it should future-proof it for IE7 (or so I hope). Happy holidays!",2005,Kimberly Blessing,kimberlyblessing,2005-12-17T00:00:00+00:00,https://24ways.org/2005/avoiding-css-hacks-for-internet-explorer/,code 117,The First Tool You Reach For,"Microsoft recently announced that Internet Explorer 8 will be released in the first half of 2009. Compared to the standards support of other major browsers, IE8 will not be especially great, but it will finally catch up with the state of the art in one specific area: support for CSS tables. This milestone has the potential to trigger an important change in the way you approach web design. To show you just how big a difference CSS tables can make, think about how you might code a fluid, three-column layout from scratch. Just to make your life more difficult, give it one fixed-width column, with a background colour that differs from the rest of the page. Ready? Go! Okay, since you’re the sort of discerning web designer who reads 24ways, I’m going to assume you at least considered doing this without using HTML tables for the layout. If you’re especially hardcore, I imagine you began thinking of CSS floats, negative margins, and faux columns. If you did, colour me impressed! Now admit it: you probably also gave an inward sigh about the time it would take to figure out the math on the negative margin overlaps, check for dropped floats in Internet Explorer and generally wrestle each of the major browsers into giving you what you want. If after all that you simply gave up and used HTML tables, I can’t say I blame you. There are plenty of professional web designers out there who still choose to use HTML tables as their main layout tool. Sure, they may know that users with screen readers get confused by inappropriate use of tables, but they have a job to do, and they want tools that will make that job easy, not difficult. Now let me show you how to do it with CSS tables. First, we have a div element for each of our columns, and we wrap them all in another two divs:
Don’t sweat the “div clutter” in this code. Unlike tables, divs have no semantic meaning, and can therefore be used liberally (within reason) to provide hooks for the styles you want to apply to your page. Using CSS, we can set the outer div to display as a table with collapsed borders (i.e. adjacent cells share a border) and a fixed layout (i.e. cell widths unaffected by their contents): .container { display: table; border-collapse: collapse; table-layout: fixed; } With another two rules, we set the middle div to display as a table row, and each of the inner divs to display as table cells: .container > div { display: table-row; } .container > div > div { display: table-cell; } Finally, we can set the widths of the cells (and of the table itself) directly: .container { width: 100%; } #menu { width: 200px; } #content { width: auto; } #sidebar { width: 25%; } And, just like that, we have a rock solid three-column layout, ready to be styled to your own taste, like in this example: This example will render perfectly in reasonably up-to-date versions of Firefox, Safari and Opera, as well as the current beta release of Internet Explorer 8. CSS tables aren’t only useful for multi-column page layout; they can come in handy in most any situation that calls for elements to be displayed side-by-side on the page. Consider this simple login form layout: The incantation required to achieve this layout using CSS floats may be old hat to you by now, but try to teach it to a beginner, and watch his eyes widen in horror at the hoops you have to jump through (not to mention the assumptions you have to build into your design about the length of the form labels). Here’s how to do it with CSS tables:
This time, we’re using a mixture of divs and spans as semantically transparent styling hooks. Let’s look at the CSS code. First, we set up the outer div to display as a table, the inner divs to display as table rows, and the labels and spans as table cells (with right-aligned text): form > div { display: table; } form > div > div { display: table-row; } form label, form span { display: table-cell; text-align: right; } We want the first column of the table to be wide enough to accommodate our labels, but no wider. With CSS float techniques, we had to guess at what that width was likely to be, and adjust it whenever we changed our form labels. With CSS tables, we can simply set the width of the first column to something very small (1em), and then use the white-space property to force the column to the required width: form label { white-space: nowrap; width: 1em; } To polish off the layout, we’ll make our text and password fields occupy the full width of the table cells that contain them: input[type=text], input[type=password] { width: 100%; } The rest is margins, padding and borders to get the desired look. Check out the finished example. As the first tool you reach for when approaching any layout task, CSS tables make a lot more sense to your average designer than the cryptic incantations called for by CSS floats. When IE8 is released and all major browsers support CSS tables, we can begin to gradually deploy CSS table-based layouts on sites that are more and more mainstream. In our new book, Everything You Know About CSS Is Wrong!, Rachel Andrew and I explore in much greater detail how CSS tables work as a page layout tool in the real world. CSS tables have their quirks just like floats do, but they don’t tend to affect common layout tasks, and the workarounds tend to be less fiddly too. Check it out, and get ready for the next big step forward in web design with CSS.",2008,Kevin Yank,kevinyank,2008-12-13T00:00:00+00:00,https://24ways.org/2008/the-first-tool-you-reach-for/,code 263,Securing Your Site like It’s 1999,"Running a website in the early years of the web was a scary business. The web was an evolving medium, and people were finding new uses for it almost every day. From book stores to online auctions, the web was an expanding universe of new possibilities. As the web evolved, so too did the knowledge of its inherent security vulnerabilities. Clever tricks that were played on one site could be copied on literally hundreds of other sites. It was a normal sight to log in to a website to find nothing working because someone had breached its defences and deleted its database. Lessons in web security in those days were hard-earned. What follows are examples of critical mistakes that brought down several early websites, and how you can help protect yourself and your team from the same fate. Bad input validation: Trusting anything the user sends you Our story begins in the most unlikely place: Animal Crossing. Animal Crossing was a 2001 video game set in a quaint town, filled with happy-go-lucky inhabitants that co-exist peacefully. Like most video games, Animal Crossing was the subject of many fan communities on the early web. One such unofficial web forum was dedicated to players discussing their adventures in Animal Crossing. Players could trade secrets, ask for help, and share pictures of their virtual homes. This might sound like a model community to you, but you would be wrong. One day, a player discovered a hidden field in the forum’s user profile form. Normally, this page allows users to change their name, their password, or their profile photo. This person discovered that the hidden field contained their unique user ID, which identifies them when the forum’s backend saves profile changes to its database. They discovered that by modifying the form to change the user ID, they could make changes to any other player’s profile. Needless to say, this idyllic online community descended into chaos. Users changed each other’s passwords, deleted each other’s messages, and attacked each-other under the cover of complete anonymity. What happened? There aren’t any official rules for developing software on the web. But if there were, my golden rule would be: Never trust user input. Ever. Always ask yourself how users will send you data that isn’t what it seems to be. If the nicest community of gamers playing the happiest game on earth can turn on each other, nowhere on the web is safe. Make sure you validate user input to make sure it’s of the correct type (e.g. string, number, JSON string) and that it’s the length that you were expecting. Don’t forget that user input doesn’t become safe once it is stored in your database; any data that originates from outside your network can still be dangerous and must be escaped before it is inserted into HTML. Make sure to check a user’s actions against what they are allowed to do. Create a clear access control policy that defines what actions a user may take, and to whose data they are allowed access to. For example, a newly-registered user should not be allowed to change the user profile of a web forum’s owner. Finally, never rely on client-side validation. Validating user input in the browser is a convenience to the user, not a security measure. Always assume the user has full control over any data sent from the browser and make sure you validate any data sent to your backend from the outside world. SQL injection: Allowing the user to run their own database queries A long time ago, my favourite website was a web forum dedicated to the Final Fantasy video game series. Like the users of the Animal Crossing forum, I’d while away many hours arguing with other people on the internet about my favourite characters, my favourite stories, and the greatest controversies of the day. One day, I noticed people were acting strangely. Users were being uncharacteristically nasty and posting in private areas of the forum they wouldn’t normally have access to. Then messages started disappearing, and user accounts for well-respected people were banned. It turns out someone had discovered a way of logging in to any other user account, using a secret password that allowed them to do literally anything they wanted. What was this password that granted untold power to those who wielded it? ' OR '1'='1 SQL is a computer language that is used to query databases. When you fill out a login form, just like the one above, your username and your password are usually inserted into an SQL query like this: SELECT COUNT(*) FROM USERS WHERE USERNAME='Alice' AND PASSWORD='hunter2' This query selects users from the database that match the username Alice and the password hunter2. If there is at least one user matching record, the user will be granted access. Let’s see what happens when we use our magic password instead! SELECT COUNT(*) FROM USERS WHERE USERNAME='Admin' AND PASSWORD='' OR '1'='1' Does the password look like part of the query to you? That’s because it is! This password is a deliberate attempt to inject our own SQL into the query, hence the term SQL injection. The query is now looking for users matching the username Admin, with a password that is blank, or 1=1. In an SQL query, 1=1 is always true, which makes this query select every single record in the database. As long as the forum software is checking for at least one matching user, it will grant the person logging in access. This password will work for any user registered on the forum! So how can you protect yourself from SQL injection? Never build SQL queries by concatenating strings. Instead, use parameterised query tools. PHP offers prepared statements, and Node.JS has the knex package. Alternatively, you can use an ORM tool, such as Propel or sequelize. Expert help in the form of language features or software tools is a key ally for securing your code. Get all the help you can! Cross site request forgery: Getting other users to do your dirty work for you Do you remember Netflix? Not the Netflix we have now, the Netflix that used to rent you DVDs by mailing them to you. My next story is about how someone managed to convince Netflix users to send him their DVDs - free of charge. Have you ever clicked on a hyperlink, only to find something that you weren’t expecting? If you were lucky, you might have just gotten Rickrolled. If you were unlucky… Let’s just say there are older and fouler things than Rick Astley in the dark places of the web. What if you could convince people to visit a page you controlled? And what if those people were Netflix users, and they were logged in? In 2006, Dave Ferguson did just that. He created a harmless-looking page with an image on it: Did you notice the source URL of the image? It’s deliberately crafted to add a particular DVD to your queue. Sprinkle in a few more requests to change the user’s name and shipping address, and you could ship yourself DVDs completely free of charge! This attack is possible when websites unconditionally trust a user’s session cookies without checking where HTTP requests come from. The first check you can make is to verify that a request’s origin and referer headers match the location of the website. These headers can’t be programmatically set. Another check you can use is to add CSRF tokens to your web forms, to verify requests have come from an actual form on your website. Tokens are long, unpredictable, unique strings that are generated by your server and inserted into web forms. When users complete a form, the form data sent to the server can be checked for a recently generated token. This is an effective deterrent of CSRF attacks because CSRF tokens aren’t stored in cookies. You can also set SameSite=Strict when setting cookies with the Set-Cookie HTTP header. This communicates to browsers that cookies are not to be sent with cross-site requests. This is a relatively new feature, though it is well supported in evergreen browsers. Cross site scripting: Someone else’s code running on your website In 2005, Samy Kamkar became famous for having lots of friends. Lots and lots of friends. Samy enjoyed using MySpace which, at the time, was the world’s largest social network. Social networks at that time were more limited than today. For instance, MySpace let you upload photos to your photo gallery, but capped the limit at twelve. Twelve photos. At least you didn’t have to wade through photos of avocado toast back then… Samy discovered that MySpace also locked down the kinds of content that you could post on your MySpace page. He discovered he could inject and
tags into his headline, but The aliases create shorthand links to all of the Flash-based APIs. Now is probably a good time to explain how to debug your application. Debugging our application So, with our XML file created and HTML file started, let’s try testing our ‘application’. We’ll need the ADL application located in BIN folder of the SDK and tell it to run the application.xml file. /path/to/adl /path/to/application.xml You can also just drag the XML file onto ADL and it’ll accomplish the same thing. If you just did that and noticed that your blank application didn’t load, you’d be correct. It’s running but isn’t visible. Which at this point means you’ll have to shut down the ADL process. Sorry about that! Changing the visibility You have two ways to make your application visible. You can do it automatically by setting the placing true in the visible tag within the application.xml file. true The other way is to do it programmatically from within your application. You’d want to do it this way if you had other startup tasks to perform before showing the interface. To turn the UI on programmatically, simple set the visible property of nativeWindow to true. Sandbox Security Now that we have an application that we can see when we start it, it’s time to build the to-do list application. In doing so, you’d probably think that using a JavaScript library is a really good idea — and it can be but there are some limitations within AIR that have to be considered. An HTML document, by default, runs within the application sandbox. You have full access to the AIR APIs but once the onload event of the window has fired, you’ll have a limited ability to make use of eval and other dynamic script injection approaches. This limits the ability of external sources from gaining access to everything the AIR API offers, such as database and local file system access. You’ll still be able to make use of eval for evaluating JSON responses, which is probably the most important if you wish to consume JSON-based services. If you wish to create a greater wall of security between AIR and your HTML document loading in external resources, you can create a child sandbox. We won’t need to worry about it for our application so I won’t go any further into it but definitely keep this in mind. Finally, our application Getting tired of all this preamble? Let’s actually build our to-do list application. I’ll use jQuery because it’s small and should suit our needs nicely. Let’s begin with some structure:
    Now we need to wire up that button to actually add a new item to our to-do list. And just like that, we’ve got a to-do list! That’s it! Just never close your application and you’ll remember everything. Okay, that’s not very practical. You need to have some way of storing your to-do items until the next time you open up the application. Storing Data You’ve essentially got 4 different ways that you can store data: Using the local database. AIR comes with SQLLite built in. That means you can create tables and insert, update and select data from that database just like on a web server. Using the file system. You can also create files on the local machine. You have access to a few folders on the local system such as the documents folder and the desktop. Using EcryptedLocalStore. I like using the EcryptedLocalStore because it allows you to easily save key/value pairs and have that information encrypted. All this within just a couple lines of code. Sending the data to a remote API. Our to-do list could sync up with Remember the Milk, for example. To demonstrate some persistence, we’ll use the file system to store our files. In addition, we’ll let the user specify where the file should be saved. This way, we can create multiple to-do lists, keeping them separate and organized. The application is now broken down into 4 basic tasks: Load data from the file system. Perform any interface bindings. Manage creating and deleting items from the list. Save any changes to the list back to the file system. Loading in data from the file system When the application starts up, we’ll prompt the user to select a file or specify a new to-do list. Within AIR, there are 3 main file objects: File, FileMode, and FileStream. File handles file and path names, FileMode is used as a parameter for the FileStream to specify whether the file should be read-only or for write access. The FileStream object handles all the read/write activity. The File object has a number of shortcuts to default paths like the documents folder, the desktop, or even the application store. In this case, we’ll specify the documents folder as the default location and then use the browseForSave method to prompt the user to specify a new or existing file. If the user specifies an existing file, they’ll be asked whether they want to overwrite it. var store = air.File.documentsDirectory; var fileStream = new air.FileStream(); store.browseForSave(""Choose To-do List""); Then we add an event listener for when the user has selected a file. When the file is selected, we check to see if the file exists and if it does, read in the contents, splitting the file on new lines and creating our list items within the interface. store.addEventListener(air.Event.SELECT, fileSelected); function fileSelected() { air.trace(store.nativePath); // load in any stored data var byteData = new air.ByteArray(); if(store.exists) { fileStream.open(store, air.FileMode.READ); fileStream.readBytes(byteData, 0, store.size); fileStream.close(); if(byteData.length > 0) { var s = byteData.readUTFBytes(byteData.length); oldlist = s.split(“\r\n”); // create todolist items for(var i=0; i < oldlist.length; i++) { createItem(oldlist[i], (new Date()).getTime() + i ); } } } } Perform Interface Bindings This is similar to before where we set the click event on the Add button but we’ve moved the code to save the list into a separate function. $('#add').click(function(){ var t = $('#text').val(); if(t){ // create an ID using the time createItem(t, (new Date()).getTime() ); } }) Manage creating and deleting items from the list The list management is now in its own function, similar to before but with some extra information to identify list items and with calls to save our list after each change. function createItem(t, id) { if(t.length == 0) return; // add it to the todo list todolist[id] = t; // use DOM methods to create the new list item var li = document.createElement('li'); // the extra space at the end creates a buffer between the text // and the delete link we're about to add li.appendChild(document.createTextNode(t + ' ')); // create the delete link var del = document.createElement('a'); // this makes it a true link. I feel dirty doing this. del.setAttribute('href', '#'); del.addEventListener('click', function(evt){ var id = this.id.substr(1); delete todolist[id]; // remove the item from the list this.parentNode.parentNode.removeChild(this.parentNode); saveList(); }); del.appendChild(document.createTextNode('[del]')); del.id = 'd' + id; li.appendChild(del); // append everything to the list $('#list').append(li); //reset the text box $('#text').val(''); saveList(); } Save changes to the file system Any time a change is made to the list, we update the file. The file will always reflect the current state of the list and we’ll never have to click a save button. It just iterates through the list, adding a new line to each one. function saveList(){ if(store.isDirectory) return; var packet = ''; for(var i in todolist) { packet += todolist[i] + '\r\n'; } var bytes = new air.ByteArray(); bytes.writeUTFBytes(packet); fileStream.open(store, air.FileMode.WRITE); fileStream.writeBytes(bytes, 0, bytes.length); fileStream.close(); } One important thing to mention here is that we check if the store is a directory first. The reason we do this goes back to our browseForSave call. If the user cancels the dialog without selecting a file first, then the store points to the documentsDirectory that we set it to initially. Since we haven’t specified a file, there’s no place to save the list. Hopefully by this point, you’ve been thinking of some cool ways to pimp out your list. Now we need to package this up so that we can let other people use it, too. Creating a Package Now that we’ve created our application, we need to package it up so that we can distribute it. This is a two step process. The first step is to create a code signing certificate (or you can pay for one from Thawte which will help authenticate you as an AIR application developer). To create a self-signed certificate, run the following command. This will create a PFX file that you’ll use to sign your application. adt -certificate -cn todo24ways 1024-RSA todo24ways.pfx mypassword After you’ve done that, you’ll need to create the package with the certificate adt -package -storetype pkcs12 -keystore todo24ways.pfx todo24ways.air application.xml . The important part to mention here is the period at the end of the command. We’re telling it to package up all files in the current directory. After that, just run the AIR file, which will install your application and run it. Important things to remember about AIR When developing an HTML application, the rendering engine is Webkit. You’ll thank your lucky stars that you aren’t struggling with cross-browser issues. (My personal favourites are multiple backgrounds and border radius!) Be mindful of memory leaks. Things like Ajax calls and event binding can cause applications to slowly leak memory over time. Web pages are normally short lived but desktop applications are often open for hours, if not days, and you may find your little desktop application taking up more memory than anything else on your machine! The WebKit runtime itself can also be a memory hog, usually taking about 15MB just for itself. If you create multiple HTML windows, it’ll add another 15MB to your memory footprint. Our little to-do list application shouldn’t be much of a concern, though. The other important thing to remember is that you’re still essentially running within a Flash environment. While you probably won’t notice this working in small applications, the moment you need to move to multiple windows or need to accomplish stuff beyond what HTML and JavaScript can give you, the need to understand some of the Flash-based elements will become more important. Lastly, the other thing to remember is that HTML links will load within the AIR application. If you want a link to open in the users web browser, you’ll need to capture that event and handle it on your own. The following code takes the HREF from a clicked link and opens it in the default web browser. air.navigateToURL(new air.URLRequest(this.href)); Only the beginning Of course, this is only the beginning of what you can do with Adobe AIR. You don’t have the same level of control as building a native desktop application, such as being able to launch other applications, but you do have more control than what you could have within a web application. Check out the Adobe AIR Developer Center for HTML and Ajax for tutorials and other resources. Now, go forth and create your desktop applications and hopefully you finish all your shopping before Christmas! Download the example files.",2007,Jonathan Snook,jonathansnook,2007-12-19T00:00:00+00:00,https://24ways.org/2007/christmas-is-in-the-air/,code 184,Spruce It Up,"The landscape of web typography is changing quickly these days. We’ve gone from the wild west days of sIFR to Cufón to finally seeing font embedding seeing wide spread adoption by browser developers (and soon web designers) with @font-face. For those who’ve felt limited by the typographic possibilities before, this has been a good year. As Mark Boulton has so eloquently elucidated, @font-face embedding doesn’t come without its drawbacks. Font files can be quite large and FOUT—that nasty flash of unstyled text—can be a distraction for users. Data URIs We can battle FOUT by using Data URIs. A Data URI allows the font to be encoded right into the CSS file. When the font comes with the CSS, the flash of unstyled text is mitigated. No extra HTTP requests are required. Don’t be a grinch, though. Sending hundreds of kilobytes down the pipe still isn’t great. Sometimes, all we want to do is spruce up our site with a little typographic sugar. Be Selective Dan Cederholm’s SimpleBits is an attractive site. Take a look at the ampersand within the header of his site. It’s the lovely (and free) Goudy Bookletter 1911 available from The League of Movable Type. The Opentype format is a respectable 28KB. Nothing too crazy but hold on here. Mr. Cederholm is only using the ampersand! Ouch. That’s a lot of bandwidth just for one character. Can we optimize a font like we can an image? Yes. Image optimization essentially works by removing unnecessary image data such as colour data, hidden comments or using compression algorithms. How do you remove unnecessary information from a font? Subsetting. If you’re the adventurous type, grab a copy of FontForge, which is an open source font editing tool. You can open the font, view and edit any of the glyphs and then re-generate the font. The interface is a little clunky but you’ll be able to select any character you don’t want and then cut the glyphs. Re-generate your font and you’ve now got a smaller file. There are certainly more optimizations that can also be made such as removing hinting and kerning information. Keep in mind that removing this information may affect how well the type renders. At this time of year, though, I’m sure you’re quite busy. Save yourself some time and head on over to the Font Squirrel Font Generator. The Font Generator is extremely handy and allows for a number of optimizations and cross-platform options to be generated instantly. Select the font from your local system—make sure that you are only using properly licensed fonts! In this particular case, we only want the ampersand. Click on Subset Fonts which will open up a new menu. Unselect any preselected sets and enter the ampersand into the Single Characters text box. Generate your font and what are you left with? 3KB. The Font Generator even generates a base64 encoded data URI stylesheet to be imported easily into your project. Check out the Demo page. (This demo won’t work in Internet Explorer as we’re only demonstrating the Data URI font embedding and not using the EOT file format that IE requires.) No Unnecessary Additives If you peeked under the hood of that demo, did you notice something interesting? There’s no around the ampersand. The great thing about this is that we can take advantage of the font stack’s natural ability to switch to a fallback font when a character isn’t available. Just like that, we’ve managed to spruce up our page with a little typographic sugar without having to put on too much weight.",2009,Jonathan Snook,jonathansnook,2009-12-19T00:00:00+00:00,https://24ways.org/2009/spruce-it-up/,code 278,Going Both Ways,"It’s that time of the year again: Santa is getting ready to travel the world. Up until now, girls and boys from all over have sent in letters asking for what they want. I hope that Santa and his elves have—unlike me—learned more than just English. On the Internet, those girls and boys want to participate in sharing their stories and videos of opening presents and of being with friends and family. Ah, yes, the wonders of user generated content. But more than that, people also want to be able to use sites in the language they know. While you and I might expect the text to read from left to right, not all languages do. Some go from right to left, such as Arabic and Hebrew. (Some also go from top to bottom, but for now, let’s just worry about those first two directions!) If we were building a site for girls and boys to send their letters to Santa, we need to consider having the interface in the language and direction that they prefer. On the elves’ side, they may be viewing the site in one direction but reading the user generated content in the other direction. We need to build a site that supports bidirectional (or bidi) text. Let’s take a look at some things to be aware of when it comes to building bidi interfaces. Setting the direction of the interface Right off the bat, we need to tell the browser what direction the text should be going in. To do this, we add the dir attribute to an HTML element and set it to either LTR (for left to right) or RTL (for right to left). You can add the dir attribute to any element and it will set or change the direction for the content within that element. Here is English Content.
    الموضوع
    You can also set the direction via CSS. .rtl { direction: rtl; } It’s generally recommended that you don’t use CSS to set the direction of the text. Text direction is an important part of the content that should be retained even in environments where the CSS may not be available or fails to load. How things change with the direction attribute Just adding the dir attribute tells the browser to render the content within it differently. The text aligns to the right of the page and, interestingly, punctuation appears at the left of the sentence. (We’ll get to that in a little bit.) Scrollbars in most browsers will appear on the left instead of the right. Webkit is the notable exception here which always shows the scrollbar on the right, no matter what the text direction is. Avoid having a design that has an expectation that the scrollbar will be in a specific place (and a specific size). Changing the order of text mid-way As we saw in that previous example, the punctuation appeared at the beginning of the sentence instead of the end, even though the text was English. At Yahoo!, we have an interesting dilemma where the company name has punctuation in it. Therefore, when the name appears in the middle of (for example) Arabic text, the exclamation mark appears at the beginning of the word instead of the end. There are two ways in which this problem can be solved: 1. Use HTML around the left-to-right content, or To solve the problem of the Yahoo! name in the midst of Arabic text, we can wrap a span around it and change the direction on that element. 2. Use a text direction mark in the content. Unicode has two marks, U+200E and U+200F, that tell the browser that the text is in a particular direction. Placing this right after the punctuation will correct the placement. Using the HTML entity: Yahoo!‎ Tables Thankfully, the cells of a data table also get reordered from right to left. Equally as nice, if you’re using display:table, the content will still get reordered. CSS So far, we’ve seen that the dir attribute does a pretty decent job of getting content flowing in the direction that we need it. Unfortunately, there are huge swaths of design that is handled by CSS that the handy dir attribute has zero effect over. Many properties, like float or absolute positioning with left and right values, are unaffected and must be handled manually. Elements that were floated left must now by floated right. Left margins and paddings must now move to the right and the right margins and paddings must now move to the left. Since the browser won’t handle this for us, we have a couple approaches that we can use: CSS Only We can take advantage of the attribute selector to target CSS to apply in one direction or another. [dir=ltr] .module { float: left; margin: 0 0 0 20px; } [dir=rtl] .module { float: right; margin: 0 20px 0 0; } As you can see from this example, both of the properties have been modified for the flipped interface. If your interface is rather complicated, you will have to create a lot of duplicate rules to have the site looking good in both directions while serving up a single stylesheet. CSSJanus Google has a tool called CSSJanus. It’s a Python script that runs over the LTR versions of your CSS files and generates RTL versions. For the RTL version of the site, just serve up those CSS files instead of the LTR versions. The script looks for keywords and value combinations and automatically swaps them so you don’t have to. At Yahoo!, CSSJanus was a huge help in speeding up our development of a bidi interface. We’ve also made a number of improvements to the script to better handle border radius, background positioning, and gradients. We will be pushing those changes back into the CSSJanus project. Background Images Background images, especially for things like CSS sprites, also raise an interesting dilemma. Background images are positioned relative to the left of the element. In a flipped interface, however, we need to position it relative to the right. An icon that would be to the left of some text will now need to appear on the right. If the x position of the background is percentage-based, then it’s fairly easy to swap the values. 0 becomes 100%, 10% becomes 90% and so on. If the x position is pixel-based, then we’re in a bit of a pickle. There’s no way to say that the image should be a certain number of pixels from the right. Therefore, you’ll need to ensure that any background image that needs to be swapped should be percentage-based. (99.9% of the the time, the background position will need to be 0 so that it can be changed to 100% for RTL.) If you’re taking an existing implementation, background positioning will likely be the biggest hurdle you’ll have to overcome in swapping your interface around. If you make sure your x position is always percentage-based from the beginning, you’ll have a much smoother process ahead of you! Flipping Images This is a more subtle point and one where you’ll really want an expert with the region to weigh in on. In RTL interfaces, users may expect certain icons to also be flipped. Pencil icons that skew to the right in LTR interfaces might need to be swapped to skew to the left, instead. Chat bubbles that come from the left will need to come from the right. The easiest way to handle this is to create new images. Name the LTR versions with -ltr in the name and name the RTL versions with -rtl in the name. CSSJanus will automatically rename all file references from -ltr to -rtl. The Future Thankfully, those within the W3C recognize that CSS should be more agnostic. As a result, they’ve begun introducing new properties that allow the browser to manage the swapping from left to right for us. The CSS3 specification for backgrounds allows for the background-position to be relative to other corners other than the top left by specifying keywords before each position. This will position the background 5px from the bottom right of the element. background-position: right 5px bottom 5px; Opera 11.60 is currently the only browser that supports this syntax. For margin and padding, we have margin-start and margin-end. In LTR interfaces, margin-start would be the same as margin-left and in RTL interfaces, margin-start would be the same as margin-right. Firefox and Webkit support these but with vendor prefixes right now: -webkit-margin-start: 20px; -moz-margin-start: 20px; In the CSS3 Images working draft specification, there’s an image() property that allows us to specify image fallbacks and whether those fallbacks are for LTR or RTL interfaces. background: image('sprite.png' ltr, 'sprite-rtl.png' rtl); Unfortunately, no browser supports this yet but it’s nice to be able to dream of how much easier this will be in the future! Ho Ho Ho Hopefully, after all of this, you’re full of cheer knowing that you’re well on your way to creating interfaces that can go both ways!",2011,Jonathan Snook,jonathansnook,2011-12-19T00:00:00+00:00,https://24ways.org/2011/going-both-ways/,ux 321,Tables with Style,"It might not seem like it but styling tabular data can be a lot of fun. From a semantic point of view, there are plenty of elements to tie some style into. You have cells, rows, row groups and, of course, the table element itself. Adding CSS to a paragraph just isn’t as exciting. Where do I start? First, if you have some tabular data (you know, like a spreadsheet with rows and columns) that you’d like to spiffy up, pop it into a table — it’s rightful place! To add more semantics to your table — and coincidentally to add more hooks for CSS — break up your table into row groups. There are three types of row groups: the header (thead), the body (tbody) and the footer (tfoot). You can only have one header and one footer but you can have as many table bodies as is appropriate. Sample table example Inspiration Table Striping To improve scanning information within a table, a common technique is to style alternating rows. Also known as zebra tables. Whether you apply it using a class on every other row or turn to JavaScript to accomplish the task, a handy-dandy trick is to use a semi-transparent PNG as your background image. This is especially useful over patterned backgrounds. tbody tr.odd td { background:transparent url(background.png) repeat top left; } * html tbody tr.odd td { background:#C00; filter: progid:DXImageTransform.Microsoft.AlphaImageLoader( src='background.png', sizingMethod='scale'); } We turn off the default background and apply our PNG hack to have this work in Internet Explorer. Styling Columns Did you know you could style a column? That’s right. You can add special column (col) or column group (colgroup) elements. With that you can add border or background styles to the column. ... Check out the example. Fun with Backgrounds Pop in a tiled background to give your table some character! Internet Explorer’s PNG hack unfortunately only works well when applied to a cell. To figure out which background will appear over another, just remember the hierarchy: (bottom) Table → Column → Row Group → Row → Cell (top) The Future is Bright Once browser-makers start implementing CSS3, we’ll have more power at our disposal. Just with :first-child and :last-child, you can pull off a scalable version of our previous table with rounded corners and all — unfortunately, only Firefox manages to pull this one off successfully. And the selector the masses are clamouring for, nth-child, will make zebra tables easy as eggnog.",2005,Jonathan Snook,jonathansnook,2005-12-19T00:00:00+00:00,https://24ways.org/2005/tables-with-style/,code 110,Shiny Happy Buttons,"Since Mac OS X burst onto our screens, glossy, glassy, shiny buttons have been almost de rigeur, and have essentially, along with reflections and rounded corners, become a cliché of Web 2.0 “design”. But if you can’t beat ‘em you’d better join ‘em. So, in this little contribution to our advent calendar, we’re going to take a plain old boring HTML button, and 2.0 it up the wazoo. But, here’s the catch. We’ll use no images, either in our HTML or our CSS. No sliding doors, no image replacement techniques. Just straight up, CSS, CSS3 and a bit of experimental CSS. And, it will be compatible with pretty much any browser (though with some progressive enhancement for those who keep up with the latest browsers). The HTML We’ll start with our HTML. OK, so it’s not shiny yet – but boy will it ever be. Before styling, that’s going to look like this. Ironically, depending on the operating system and browser you are using, it may well be a shiny button already, but that’s not the point. We want to make it shiny 2.0. Our mission is to make it look something like this If you want to follow along at home keep in mind that depending on which browser you are using you may see fewer of the CSS effects we’ve added to create the button. As of writing, only in Safari are all the effects we’ll apply supported. Taking a look at our finished product, here’s what we’ve done to it: We’ve given the button some padding and a width. We’ve changed the text color, and given the text a drop shadow. We’ve given the button a border. We’ve given the button some rounded corners. We’ve given the button a drop shadow. We’ve given the button a gradient background. and remember, all without using any images. Styling the button So, let’s get to work. First, we’ll add given the element some padding and a width: button { padding: .5em; width: 15em; } Next, we’ll add the text color, and the drop shadow: color: #ffffff; text-shadow: 1px 1px 1px #000; A note on text-shadow If you’ve not seen text-shadows before well, here’s the quick back-story. Text shadow was introduced in CSS2, but only supported in Safari (version 1!) some years later. It was removed from CSS2.1, but returned in CSS3 (in the text module). It’s now supported in Safari, Opera and Firefox (3.1). Internet Explorer has a shadow filter, but the syntax is completely different. So, how do text-shadows work? The three length values specify respectively a horizontal offset, a vertical offset and a blur (the greater the number the more blurred the shadow will be), and finally a color value for the shadow. Rounding the corners Now we’ll add a border, and round the corners of the element: border: solid thin #882d13; -webkit-border-radius: .7em; -moz-border-radius: .7em; border-radius: .7em; Here, we’ve used the same property in three slightly different forms. We add the browser specific prefix for Webkit and Mozilla browsers, because right now, both of these browsers only support border radius as an experimental property. We also add the standard property name, for browsers that do support the property fully in the future. The benefit of the browser specific prefix is that if a browser only partly supports a given property, we can easily avoid using the property with that browser simply by not adding the browser specific prefix. At present, as you might guess, border-radius is supported in Safari and Firefox, but in each the relevant prefix is required. border-radius takes a length value, such as pixels. (It can also take two length values, but that’s for another Christmas.) In this case, as with padding, I’ve used ems, which means that as the user scales the size of text up and down, the radius will scale as well. You can test the difference by making the radius have a value of say 5px, and then zooming up and down the text size. We’re well and truly on the way now. All we need to do is add a shadow to the button, and then a gradient background. In CSS3 there’s the box-shadow property, currently only supported in Safari 3. It’s very similar to text-shadow – you specify a horizontal and vertical offset, a blur value and a color. -webkit-box-shadow: 2px 2px 3px #999; box-shadow: 2px 2px 2px #bbb; Once more, we require the “experimental” -webkit- prefix, as Safari’s support for this property is still considered by its developers to be less than perfect. Gradient Background So, all we have left now is to add our shiny gradient effect. Now of course, people have been doing this kind of thing with images for a long time. But if we can avoid them all the better. Smaller pages, faster downloads, and more scalable designs that adapt better to the user’s font size preference. But how can we add a gradient background without an image? Here we’ll look at the only property that is not as yet part of the CSS standard – Apple’s gradient function for use anywhere you can use images with CSS (in this case backgrounds). In essence, this takes SVG gradients, and makes them available via CSS syntax. Here’s what the property and its value looks like: background-image: -webkit-gradient(linear, left top, left bottom, from(#e9ede8), to(#ce401c),color-stop(0.4, #8c1b0b)); Zooming in on the gradient function, it has this basic form: -webkit-gradient(type, point, point, from(color), to(color),color-stop(where, color)); Which might look complicated, but is less so than at first glance. The name of the function is gradient (and in this case, because it is an experimental property, we use the -webkit- prefix). You might not have seen CSS functions before, but there are others, including the attr() function, used with generated content. A function returns a value that can be used as a property value – here we are using it as a background image. Next we specify the type of the gradient. Here we have a linear gradient, and there are also radial gradients. After that, we specify the start and end points of the gradient – in our case the top and bottom of the element, in a vertical line. We then specify the start and end colors – and finally one stop color, located at 40% of the way down the element. Together, this creates a gradient that smoothly transitions from the start color in the top, vertically to the stop color, then smoothly transitions to the end color. There’s one last thing. What color will the background of our button be if the browser doesn’t support gradients? It will be white (or possibly some default color for buttons). Which may make the text difficult or impossible to read. So, we’ll add a background color as well (see why the validator is always warning you when a color but not a background color is specified for an element?). If we put it all together, here’s what we have: button { width: 15em; padding: .5em; color: #ffffff; text-shadow: 1px 1px 1px #000; border: solid thin #882d13; -webkit-border-radius: .7em; -moz-border-radius: .7em; border-radius: .7em; -webkit-box-shadow: 2px 2px 3px #999; box-shadow: 2px 2px 2px #bbb; background-color: #ce401c; background-image: -webkit-gradient(linear, left top, left bottom, from(#e9ede8), to(#ce401c),color-stop(0.4, #8c1b0b)); } Which looks like this in various browsers: In Safari (3) In Firefox 3.1 (3.0 supports border-radius but not text-shadow) In Opera 10 and of course in Internet Explorer (version 8 shown here) But it looks different in different browsers Yes, it does look different in different browsers, but we all know the answer to the question “do web sites need to look the same in every browser?“. Even if you really think sites should look the same in every browser, hopefully this little tutorial has whet your appetite for what CSS3 and experimental CSS that’s already supported in widely used browsers (and we haven’t even touched on animations and similar effects!). I hope you’ve enjoyed out little CSSMas present, and look forward to seeing your shiny buttons everywhere on the web. Oh, and there’s just a bit of homework – your job is to use the :hover selector, and make a gradient in the hover state.",2008,John Allsopp,johnallsopp,2008-12-18T00:00:00+00:00,https://24ways.org/2008/shiny-happy-buttons/,code 140,Styling hCards with CSS,"There are plenty of places online where you can learn about using the hCard microformat to mark up contact details at your site (there are some resources at the end of the article). But there’s not yet been a lot of focus on using microformats with CSS. So in this installment of 24 ways, we’re going to look at just that – how microformats help make CSS based styling simpler and more logical. Being rich, quite complex structures, hCards provide designers with a sophisticated scaffolding for styling them. A recent example of styling hCards I saw, playing on the business card metaphor, was by Andy Hume, at http://thedredge.org/2005/06/using-hcards-in-your-blog/. While his approach uses fixed width cards, let’s take a look at how we might style a variable width business card style for our hCards. Let’s take a common hCard, which includes address, telephone and email details

    Web Directions North

    1485 Laperrière Avenue Ottawa ON K1Z 7S8 Canada Phone/Fax: Work: 61 2 9365 5007 Email: info@webdirections.org We’ll be using a variation on the now well established “sliding doors” technique (if you create a CSS technique, remember it’s very important to give it a memorable name or acronym, and bonus points if you get your name in there!) by Douglas Bowman, enhanced by Scott Schiller (see http://www.schillmania.com/projects/dialog/,) which will give us a design which looks like this The technique, in a nutshell, uses background images on four elements, two at the top, and two at the bottom, to add each rounded corner. We are going to make this design “fluid” in the sense that it grows and shrinks in proportion with the size of the font that the text of the element is displayed with. This is sometimes referred to as an “em driven design” (we’ll see why in a moment). To see how this works in practice, here’s the same design with the text “zoomed” up in size and the same design again, when we zoom the text size down By the way, the hCard image comes from Chris Messina, and you can download it and other microformat icons from the microformats wiki. Now, with CSS3, this whole task would be considerably easier, because we can add multiple background images to an element, and border images for each edge of an element. Safari, version 1.3 up, actually supports multiple background images, but sadly, it’s not supported in Firefox 1.5, or even Firefox 2.0 (let’s not mention IE7 eh?). So it’s probably too little supported to use now. So instead we’ll use a technique that only involves CSS2, and works in pretty much any browser. Very often, developers add div or span elements as containers for these background images, and in fact, if you visit Scott Shiller’s site, that’s what he has done there. But if at all possible we shouldn’t be adding any HTML simply for presentational purposes, even if the presentation is done via CSS. What we can do is to use the HTML we have already, as much as is possible, to add the style we want. This can take some creative thinking, but once you get the hang of this approach it becomes a more natural way of using HTML compared with simply adding divs and spans at will as hooks for style. Of course, this technique isn’t always simple, and in fact sometimes simply not possible, requiring us to add just a little HTML to provide the “hooks” for CSS. Let’s go to work The first step is to add a background image to the whole vCard element. We make this wide enough (for example 1000 or more pixels) and tall enough that no matter how large the content of the vCard grows, it will never overflow this area. We can’t simply repeat the image, because the top left corner will show when the image repeats. We add this as the background image of the vCard element using CSS. While we are at it, let’s give the text a sans-serif font, some color so that it will be visible, and stop the image repeating. .vcard { background-image: url(images/vcardfill.png); background-repeat: no-repeat; color: #666; font-family: ""Lucida Grande"", Verdana, Helvetica, Arial, sans-serif; } Which in a browser, will look something like this. Next step we need to add the top right hand corner of the hCard. In keeping with our aim of not adding HTML simply for styling purposes, we want to use the existing structure of the page where possible. Here, we’ll use the paragraph of class fn and org, which is the first child element of the vcard element.

    Web Directions Conference Pty Ltd

    Here’s our CSS for this element .fn { background-image: url(images/topright.png); background-repeat: no-repeat; background-position: top right; padding-top: 2em; font-weight: bold; font-size: 1.1em; } Again, we don’t want it to repeat, but this time, we’ve specified a background position for the image. This will make the background image start from the top, but its right edge will be located at the right edge of the element. I also made the font size a little bigger, and the weight bold, to differentiate it from the rest of the text in the hCard. Here’s the image we are adding as the background to this element. So, putting these two CSS statements together we get We specified a padding-top of 2em to give some space between the content of the fn element and the edge of the fn element. Otherwise the top of the hCard image would be hard against the border. To see this in action, just remove the padding-top: 2em; declaration and preview in a browser. So, with just two statements, we are well under way. We’ve not even had to add any HTML so far. Let’s turn to the bottom of the element, and add the bottom border (well, the background image which will serve as that border). Now, which element are we going to use to add this background image to? OK, here I have to admit to a little, teensie bit of cheating. If you look at the HTML of the hCard, I’ve grouped the email and telephone properties into a div, with a class of telecommunications. This grouping is not strictly requred for our hCard.

    Phone/Fax: Work: 61 2 9365 5007

    Email: info@webdirections.org

    Now, I chose that class name because that is what the vCard specification calls this group of properties. And typically, I do tend to group together related elements using divs when I mark up content. I find it makes the page structure more logical and readable. But strictly speaking, this isn’t necessary, so you may consider it cheating. But my lesson in this would be, if you are going to add markup, try to make it as meaningful as possible. As you have probably guessed by now, we are going to add one part of the bottom border image to this element. We’re going to add this image as the background-image. Again, it will be a very wide image, like the top left one, so that no matter how wide the element might get, the background image will still be wide enough. Now, we’ll need to make this image sit in the bottom left of the element we attach it to, so we use a backgound position of left bottom (we put the horizontal position before the vertical). Here’s our CSS statement for this .telecommunications { background-image: url(images/bottom-left.png); background-repeat: no-repeat; background-position: left bottom; margin-bottom: 2em; } And that will look like this Not quite there, but well on the way. Time for the final piece in the puzzle. OK, I admit, I might have cheated just a little bit more in this step. But like the previous step, all valid, and (hopefully) quite justifiable markup. If we look at the HTML again, you’ll find that our email address is marked up like this

    Email: info@webdirections.org

    Typically, in hCard, the value part of this property isn’t required, and we could get away with info@webdirections.org The form I’ve used, with the span of class value is however, perfectly valid hCard markup (hard allows for multiple email addresses of different types, which is where this typically comes in handy). Why have I gone to all this trouble? Well, when it came to styling the hCard, I realized I needed a block element to attach the background image for the bottom right hand corner to. Typically the last block element in the containing element is the ideal choice (and sometimes it’s possible to take an inline element, for example the link here, and use CSS to make it a block element, and attach it to that, but that really doesn’t work with this design). So, if we are going to use the paragraph which contains the email link, we need a way to select it exclusively, which means that with CSS2 at least, we need a class or id as a hook for our CSS selector (in CSS3 we could use the last-child selector, which selects the last child element of a specified element, but again, as last child is not widely supported, we won’t rely on it here.) So, the least worst thing we could do is take an existing element, and add some reasonably meaningful markup to it. That’s why we gave the paragraph a class of email, and the email address a class of value. Which reminds me a little of a moment in Hamlet The lady doth protest too much, methinks OK, let’s get back to the CSS. We add the bottom right corner image, positioning it in the bottom right of the element, and making sure it doesn’t repeat. We also add some padding to the bottom, to balance out the padding we added to the top of the hCard. p.email { background-image: url(images/bottom-right.png); background-position: right bottom; background-repeat: no-repeat; padding-bottom: 2em; } Which all goes to make our hCard look like this It just remains for us to clean up a little. Let’s start from the top. We’ll float the download image to the right like this .vcard img { float: right; padding-right: 1em; margin-top: -1em } See how we didn’t have to add a class to style the image, we used the fact that the image is a descendent of the vcard element, and a descendent selector. In my experience, the very widely supported, powerful descendent selector is one of the most underused aspects of CSS. So if you don’t use it frequently, look into it in more detail. We added some space to the right of the image, and pulled it up a bit closer to the top of the hCard, like this We also want to add some whitespace between the edge of the hCard and the text. We would typically add padding to the left of the containing element, (in this case the vcard element) but this would break our bottom left hand corner, like this That’s because the div element we added this bottom left background image to would be moved in by the padding on its containing element. So instead, we add left margin to all the paragraphs in the hCard .vcard p { margin-left: 1em; } (there is the descendent selector again – it is the swiss army knife of CSS) Now, we’ve not yet made the width of the hCard a function of the size of the text inside it (or “em driven” as we described it earlier). We do this by giving the hCard a width that is specified in em units. Here we’ll set a width of say 28em, which makes the hCard always roughly as wide as 28 characters (strictly speaking 28 times the width of the letter capital M). So the statement for our containing vcard element becomes .vcard { background-image: url(images/vcardfill.png); background-repeat: no-repeat; color: #666; font-family: ""Lucida Grande"", Verdana, Helvetica, Arial, sans-serif; width: 28em; } and now our element will look like this We’ve used almost entirely the existing HTML from our original hCard (adding just a little, and trying as much as possible to keep that additional markup meaningful), and just 6 CSS statements. Holiday Bonus – a downloadable vCard Did you notice this part of the HTML What’s with the odd looking url
    Menu ...
    See the footer-anchor pattern in action. Because it’s nothing more than a hyperlink, this works in just about every browser since the dawn of the web. Following hyperlinks is what web browsers were made to do (hence the name). Step two: layout as an enhancement The footer-anchor pattern is a particularly neat solution on small-screen devices, like mobile phones. Once more screen real estate is available, I can use the magic of CSS to reposition the navigation above the content. I could use position: absolute, flexbox or, in this case, display: table. @media all and (min-width: 35em) { .control { display: none; } body { display: table; } [role=""navigation""] { display: table-caption; columns: 6 15em; } } See the styles for wider screens in action Step three: enhance! Right. At this point I’m providing core functionality to everyone, and I’ve got nice responsive styles for wider screens. I could stop here, but the real advantage of progressive enhancement is that I don’t have to. From here on, I can go crazy adding all sorts of fancy enhancements for modern browsers, without having to worry about providing a fallback for older browsers – the fallback is already in place. What I’d really like is to provide a swish off-canvas pattern for small-screen devices. Here’s my plan: Position the navigation under the main content. Listen out for the .control links being activated and intercept that action. When those links are activated, toggle a class of .active on the body. If the .active class exists, slide the content out to reveal the navigation. Here’s the CSS for positioning the content and navigation: @media all and (max-width: 35em) { [role=""main""] { transition: all .25s; width: 100%; position: absolute; z-index: 2; top: 0; right: 0; } [role=""navigation""] { width: 75%; position: absolute; z-index: 1; top: 0; right: 0; } .active [role=""main""] { transform: translateX(-75%); } } In my JavaScript, I’m going to listen out for any clicks on the .control links and toggle the .active class on the body accordingly: (function (win, doc) { 'use strict'; var linkclass = 'control', activeclass = 'active', toggleClassName = function (element, toggleClass) { var reg = new RegExp('(s|^)' + toggleClass + '(s|$)'); if (!element.className.match(reg)) { element.className += ' ' + toggleClass; } else { element.className = element.className.replace(reg, ''); } }, navListener = function (ev) { ev = ev || win.event; var target = ev.target || ev.srcElement; if (target.className.indexOf(linkclass) !== -1) { ev.preventDefault(); toggleClassName(doc.body, activeclass); } }; doc.addEventListener('click', navListener, false); }(this, this.document)); I’m all set, right? Not so fast! Cutting the mustard I’ve made the assumption that addEventListener will be available in my JavaScript. That isn’t a safe assumption. That’s because JavaScript – unlike HTML or CSS – isn’t fault-tolerant. If you use an HTML element or attribute that a browser doesn’t understand, or if you use a CSS selector, property or value that a browser doesn’t understand, it’s no big deal. The browser will just ignore what it doesn’t understand: it won’t throw an error, and it won’t stop parsing the file. JavaScript is different. If you make an error in your JavaScript, or use a JavaScript method or property that a browser doesn’t recognise, that browser will throw an error, and it will stop parsing the file. That’s why it’s important to test for features before using them in JavaScript. That’s also why it isn’t safe to rely on JavaScript for core functionality. In my case, I need to test for the existence of addEventListener: (function (win, doc) { if (!win.addEventListener) { return; } ... }(this, this.document)); The good folk over at the BBC call this kind of feature test cutting the mustard. If a browser passes the test, it cuts the mustard, and so it gets the enhancements. If a browser doesn’t cut the mustard, it doesn’t get the enhancements. And that’s fine because, remember, websites don’t need to look the same in every browser. I want to make sure that my off-canvas styles are only going to apply to mustard-cutting browsers. I’m going to use JavaScript to add a class of .cutsthemustard to the document: (function (win, doc) { if (!win.addEventListener) { return; } ... var enhanceclass = 'cutsthemustard'; doc.documentElement.className += ' ' + enhanceclass; }(this, this.document)); Now I can use the existence of that class name to adjust my CSS: @media all and (max-width: 35em) { .cutsthemustard [role=""main""] { transition: all .25s; width: 100%; position: absolute; z-index: 2; top: 0; right: 0; } .cutsthemustard [role=""navigation""] { width: 75%; position: absolute; z-index: 1; top: 0; right: 0; } .cutsthemustard .active [role=""main""] { transform: translateX(-75%); } } See the enhanced mustard-cutting off-canvas navigation. Remember, this only applies to small screens so you might have to squish your browser window. Enhance all the things! This was a relatively simple example, but it illustrates the thinking behind progressive enhancement: once you’re providing the core functionality to everyone, you’re free to go crazy with all the latest enhancements for modern browsers. Progressive enhancement doesn’t mean you have to provide all the same functionality to everyone – quite the opposite. That’s why it’s key to figure out early on what the core functionality is, and make sure that it can be provided with the most basic technology. But from that point on, you’re free to add many more features that aren’t mission-critical. You should reward more capable browsers by giving them more of those features, such as animation in CSS, geolocation in JavaScript, and new input types in HTML. Like I said, progressive enhancement isn’t a technology. It’s a way of thinking. Once you start thinking this way, you’ll be prepared for whatever the next ten years throws at us.",2014,Jeremy Keith,jeremykeith,2014-12-09T00:00:00+00:00,https://24ways.org/2014/responsive-enhancement/,code 116,The IE6 Equation,"It is the destiny of one browser to serve as the nemesis of web developers everywhere. At the birth of the Web Standards movement, that role was played by Netscape Navigator 4; an outdated browser that refused to die. Its tenacious existence hampered the adoption of modern standards. Today that role is played by Internet Explorer 6. There’s a sensation that I’m sure you’re familiar with. It’s a horrible mixture of dread and nervousness. It’s the feeling you get when—after working on a design for a while in a standards-compliant browser like Firefox, Safari or Opera—you decide that you can no longer put off the inevitable moment when you must check the site in IE6. Fingers are crossed, prayers are muttered, but alas, to no avail. The nemesis browser invariably screws something up. What do you do next? If the differences in IE6 are minor, you could just leave it be. After all, websites don’t need to look exactly the same in all browsers. But if there are major layout issues and a significant portion of your audience is still using IE6, you’ll probably need to roll up your sleeves and start fixing the problems. A common approach is to quarantine IE6-specific CSS in a separate stylesheet. This stylesheet can then be referenced from the HTML document using conditional comments like this: That stylesheet will only be served up to Internet Explorer where the version number is less than 7. You can put anything inside a conditional comment. You could put a script element in there. So as well as serving up browser-specific CSS, it’s possible to serve up browser-specific JavaScript. A few years back, before Microsoft released Internet Explorer 7, JavaScript genius Dean Edwards wrote a script called IE7. This amazing piece of code uses JavaScript to make Internet Explorer 5 and 6 behave like a standards-compliant browser. Dean used JavaScript to bootstrap IE’s CSS support. Because the script is specifically targeted at Internet Explorer, there’s no point in serving it up to other browsers. Conditional comments to the rescue: Standards-compliant browsers won’t fetch the script. Users of IE6, on the hand, will pay a kind of bad browser tax by having to download the JavaScript file. So when should you develop an IE6-specific stylesheet and when should you just use Dean’s JavaScript code? This is the question that myself and my co-worker Natalie Downe set out to answer one morning at Clearleft. We realised that in order to answer that question you need to first answer two other questions, how much time does it take to develop for IE6? and how much of your audience is using IE6? Let’s say that t represents the total development time. Let t6 represent the portion of that time you spend developing for IE6. If your total audience is a, then a6 is the portion of your audience using IE6. With some algebraic help from our mathematically minded co-worker Cennydd Bowles, Natalie and I came up with the following equation to calculate the percentage likelihood that you should be using Dean’s IE7 script: p = 50 [ log ( at6 / ta6 ) + 1 ] Try plugging in your own numbers. If you spend a lot of time developing for IE6 and only a small portion of your audience is using that browser, you’ll get a very high number out of the equation; you should probably use the IE7 script. But if you only spend a little time developing for IE6 and a significant portion of you audience are still using that browser, you’ll get a very small value for p; you might as well write an IE6-specific stylesheet. Of course this equation is somewhat disingenuous. While it’s entirely possible to research the percentage of your audience still using IE6, it’s not so easy to figure out how much of your development time will be spent developing for that one browser. You can’t really know until you’ve already done the development, by which time the equation is irrelevant. Instead of using the equation, you could try imposing a limit on how long you will spend developing for IE6. Get your site working in standards-compliant browsers first, then give yourself a time limit to get it working in IE6. If you can’t solve all the issues in that time limit, switch over to using Dean’s script. You could even make the time limit directly proportional to the percentage of your audience using IE6. If 20% of your audience is still using IE6 and you’ve just spent five days getting the site working in standards-compliant browsers, give yourself one day to get it working in IE6. But if 50% of your audience is still using IE6, be prepared to spend 2.5 days wrestling with your nemesis. All of these different methods for dealing with IE6 demonstrate that there’s no one single answer that works for everyone. They also highlight a problem with the current debate around dealing with IE6. There’s no shortage of blog posts, articles and even entire websites discussing when to drop support for IE6. But very few of them take the time to define what they mean by “support.” This isn’t a binary issue. There is no Boolean answer. Instead, there’s a sliding scale of support: Block IE6 users from your site. Develop with web standards and don’t spend any development time testing in IE6. Use the Dean Edwards IE7 script to bootstrap CSS support in IE6. Write an IE6 stylesheet to address layout issues. Make your site look exactly the same in IE6 as in any other browser. Each end of that scale is extreme. I don’t think that anybody should be actively blocking any browser but neither do I think that users of an outdated browser should get exactly the same experience as users of a more modern browser. The real meanings of “supporting” or “not supporting” IE6 lie somewhere in-between those extremes. Just as I think that semantics are important in markup, they are equally important in our discussion of web development. So let’s try to come up with some better terms than using the catch-all verb “support.” If you say in your client contract that you “support” IE6, define exactly what that means. If you find yourself in a discussion about “dropping support” for IE6, take the time to explain what you think that entails. The web developers at Yahoo! are on the right track with their concept of graded browser support. I’m interested in hearing more ideas of how to frame this discussion. If we can all agree to use clear and precise language, we stand a better chance of defeating our nemesis.",2008,Jeremy Keith,jeremykeith,2008-12-08T00:00:00+00:00,https://24ways.org/2008/the-ie6-equation/,code 128,Boost Your Hyperlink Power,"There are HTML elements and attributes that we use every day. Headings, paragraphs, lists and images are the mainstay of every Web developer’s toolbox. Perhaps the most common tool of all is the anchor. The humble a element is what joins documents together to create the gloriously chaotic collection we call the World Wide Web. Anatomy of an Anchor The power of the anchor element lies in the href attribute, short for hypertext reference. This creates a one-way link to another resource, usually another page on the Web: The href attribute sits in the opening a tag and some descriptive text sits between the opening and closing tags: Drew McLellan “Whoop-dee-freakin’-doo,” I hear you say, “this is pretty basic stuff” – and you’re quite right. But there’s more to the anchor element than just the href attribute. The Theory of relativity You might be familiar with the rel attribute from the link element. I bet you’ve got something like this in the head of your documents: The rel attribute describes the relationship between the linked document and the current document. In this case, the value of rel is “stylesheet”. This means that the linked document is the stylesheet for the current document: that’s its relationship. Here’s another common use of rel: This describes the relationship of the linked file – an RSS feed – as “alternate”: an alternate view of the current document. Both of those examples use the link element but you are free to use the rel attribute in regular hyperlinks. Suppose you’re linking to your RSS feed in the body of your page: Subscribe to my RSS feed. You can add extra information to this anchor using the rel attribute: Subscribe to my RSS feed. There’s no prescribed list of values for the rel attribute so you can use whatever you decide is semantically meaningful. Let’s say you’ve got a complex e-commerce application that includes a link to a help file. You can explicitly declare the relationship of the linked file as being “help”: need help? Elemental Microformats Although it’s completely up to you what values you use for the rel attribute, some consensus is emerging in the form of microformats. Some of the simplest microformats make good use of rel. For example, if you are linking to a license that covers the current document, use the rel-license microformat: Licensed under a Creative Commons attribution license That describes the relationship of the linked document as “license.” The rel-tag microformat goes a little further. It uses rel to describe the final part of the URL of the linked file as a “tag” for the current document: Learn more about semantic markup This states that the current document is being tagged with the value “Microformats.” XFN, which stands for XHTML Friends Network, is a way of describing relationships between people: Drew McLellan This microformat makes use of a very powerful property of the rel attribute. Like the class attribute, rel can take multiple values, separated by spaces: Drew McLellan Here I’m describing Drew as being a friend, someone I’ve met, and a colleague (because we’re both Web monkies). You Say You Want a revolution While rel describes the relationship of the linked resource to the current document, the rev attribute describes the reverse relationship: it describes the relationship of the current document to the linked resource. Here’s an example of a link that might appear on help.html: continue shopping The rev attribute declares that the current document is “help” for the linked file. The vote-links microformat makes use of the rev attribute to allow you to qualify your links. By using the value “vote-for” you can describe your document as being an endorsement of the linked resource: I agree with Richard Dawkins. There’s a corresponding vote-against value. This means that you can link to a document but explicitly state that you don’t agree with it. I agree with Richard Dawkins about those creationists. Of course there’s nothing to stop you using both rel and rev on the same hyperlink: Richard Dawkins The Wisdom of Crowds The simplicity of rel and rev belies their power. They allow you to easily add extra semantic richness to your hyperlinks. This creates a bounty that can be harvested by search engines, aggregators and browsers. Make it your New Year’s resolution to make friends with these attributes and extend the power of hypertext.",2006,Jeremy Keith,jeremykeith,2006-12-18T00:00:00+00:00,https://24ways.org/2006/boost-your-hyperlink-power/,code 169,Incite A Riot,"Given its relatively limited scope, HTML can be remarkably expressive. With a bit of lateral thinking, we can mark up content such as tag clouds and progress meters, even when we don’t have explicit HTML elements for those patterns. Suppose we want to mark up a short conversation: Alice: I think Eve is watching. Bob: This isn’t a cryptography tutorial …we’re in the wrong example! A note in the the HTML 4.01 spec says it’s okay to use a definition list: Another application of DL, for example, is for marking up dialogues, with each DT naming a speaker, and each DD containing his or her words. That would give us:
    Alice
    :
    I think Eve is watching.
    Bob
    :
    This isn't a cryptography tutorial ...we're in the wrong example!
    This usage of a definition list is proof that writing W3C specifications and smoking crack are not mutually exclusive activities. “I think Eve is watching” is not a definition of “Alice.” If you (ab)use a definition list in this way, Norm will hunt you down. The conversation problem was revisited in HTML5. What if dt and dd didn’t always mean “definition title” and “definition description”? A new element was forged: dialog. Now the the “d” in dt and dd doesn’t stand for “definition”, it stands for “dialog” (or “dialogue” if you can spell):
    Alice
    :
    I think Eve is watching.
    Bob
    :
    This isn't a cryptography tutorial ...we're in the wrong example!
    Problem solved …except that dialog is no longer in the HTML5 spec. Hixie further expanded the meaning of dt and dd so that they could be used inside details (which makes sense—it starts with a “d”) and figure (…um). At the same time as the content model of details and figure were being updated, the completely-unrelated dialog element was dropped. Back to the drawing board, or in this case, the HTML 4.01 specification. The spec defines the cite element thusly: Contains a citation or a reference to other sources. Perfect! There’s even an example showing how this can applied when attributing quotes to people: As Harry S. Truman said, The buck stops here. For longer quotes, the blockquote element might be more appropriate. In a conversation, where the order matters, I think an ordered list would make a good containing element for this pattern:
    1. Alice: I think Eve is watching.
    2. Bob: This isn't a cryptography tutorial ...we're in the wrong example!
    Problem solved …except that the cite element has been redefined in the HTML5 spec: The cite element represents the title of a work … A person’s name is not the title of a work … and the element must therefore not be used to mark up people’s names. HTML5 is supposed to be backwards compatible with previous versions of HTML, yet here we have a semantic pattern already defined in HTML 4.01 that is now non-conforming in HTML5. The entire justification for the change boils down to this line of reasoning: Given that: titles of works are often italicised and given that: people’s names are not often italicised and given that: most browsers italicise the contents of the cite element, therefore: the cite element should not be used to mark up people’s names. In other words, the default browser styling is now dictating semantic meaning. The tail is wagging the dog. Not to worry, the HTML5 spec tells us how we can mark up names in conversations without using the cite element: In some cases, the b element might be appropriate for names I believe the colloquial response to this is a combination of the letters W, T and F, followed by a question mark. The non-normative note continues: In other cases, if an element is really needed, the span element can be used. This is not a joke. We are seriously being told to use semantically meaningless elements to mark up content that is semantically meaningful. We don’t have to take it. Firstly, any conformance checker—that’s the new politically correct term for “validator”—cannot possibly check every instance of the cite element to see if it’s really the title of a work and not the name of a person. So we can disobey the specification without fear of invalidating our documents. Secondly, Hixie has repeatedly stated that browser makers have a powerful voice in deciding what goes into the HTML5 spec; if a browser maker refuses to implement a feature, then that feature should come out of the spec because otherwise, the spec is fiction. Well, one of the design principles of HTML5 is the Priority of Constituencies: In case of conflict, consider users over authors over implementors over specifiers over theoretical purity. That places us—authors—above browser makers. If we resolutely refuse to implement part of the HTML5 spec, then the spec becomes fiction. Join me in a campaign of civil disobedience against the unnecessarily restrictive, backwards-incompatible change to the cite element. Start using HTML5 but start using it sensibly. Let’s ensure that bad advice remains fictitious. Tantek has set up a page on the WHATWG wiki to document usage of the cite element for conversations. Please contribute to it.",2009,Jeremy Keith,jeremykeith,2009-12-11T00:00:00+00:00,https://24ways.org/2009/incite-a-riot/,code 258,Mistletoe Offline,"It’s that time of year, when we gather together as families to celebrate the life of the greatest person in history. This man walked the Earth long before us, but he left behind words of wisdom. Those words can guide us every single day, but they are at the forefront of our minds during this special season. I am, of course, talking about Murphy, and the golden rule he gave unto us: Anything that can go wrong will go wrong. So true! I mean, that’s why we make sure we’ve got nice 404 pages. It’s not that we want people to ever get served a File Not Found message, but we acknowledge that, despite our best efforts, it’s bound to happen sometime. Murphy’s Law, innit? But there are some Murphyesque situations where even your lovingly crafted 404 page won’t help. What if your web server is down? What if someone is trying to reach your site but they lose their internet connection? These are all things than can—and will—go wrong. I guess there’s nothing we can do about those particular situations, right? Wrong! A service worker is a Murphy-battling technology that you can inject into a visitor’s device from your website. Once it’s installed, it can intercept any requests made to your domain. If anything goes wrong with a request—as is inevitable—you can provide instructions for the browser. That’s your opportunity to turn those server outage frowns upside down. Take those network connection lemons and make network connection lemonade. If you’ve got a custom 404 page, why not make a custom offline page too? Get your server in order Step one is to make …actually, wait. There’s a step before that. Step zero. Get your site running on HTTPS, if it isn’t already. You won’t be able to use a service worker unless everything’s being served over HTTPS, which makes sense when you consider the awesome power that a service worker wields. If you’re developing locally, service workers will work fine for localhost, even without HTTPS. But for a live site, HTTPS is a must. Make an offline page Alright, assuming your site is being served over HTTPS, then step one is to create an offline page. Make it as serious or as quirky as is appropriate for your particular brand. If the website is for a restaurant, maybe you could put the telephone number and address of the restaurant on the custom offline page (unsolicited advice: you could also put this on the home page, you know). Here’s an example of the custom offline page for this year’s Ampersand conference. When you’re done, publish the offline page at suitably imaginative URL, like, say /offline.html. Pre-cache your offline page Now create a JavaScript file called serviceworker.js. This is the script that the browser will look to when certain events are triggered. The first event to handle is what to do when the service worker is installed on the user’s device. When that happens, an event called install is fired. You can listen out for this event using addEventListener: addEventListener('install', installEvent => { // put your instructions here. }); // end addEventListener In this case, you want to make sure that your lovingly crafted custom offline page is put into a nice safe cache. You can use the Cache API to do this. You get to create as many caches as you like, and you can call them whatever you want. Here, I’m going to call the cache Johnny just so I can refer to it as JohnnyCache in the code: addEventListener('install', installEvent => { installEvent.waitUntil( caches.open('Johnny') .then( JohnnyCache => { JohnnyCache.addAll([ '/offline.html' ]); // end addAll }) // end open.then ); // end waitUntil }); // end addEventListener I’m betting that your lovely offline page is linking to a CSS file, maybe an image or two, and perhaps some JavaScript. You can cache all of those at this point: addEventListener('install', installEvent => { installEvent.waitUntil( caches.open('Johnny') .then( JohnnyCache => { JohnnyCache.addAll([ '/offline.html', '/path/to/stylesheet.css', '/path/to/javascript.js', '/path/to/image.jpg' ]); // end addAll }) // end open.then ); // end waitUntil }); // end addEventListener Make sure that the URLs are correct. If just one of the URLs in the list fails to resolve, none of the items in the list will be cached. Intercept requests The next event you want to listen for is the fetch event. This is probably the most powerful—and, let’s be honest, the creepiest—feature of a service worker. Once it has been installed, the service worker lurks on the user’s device, waiting for any requests made to your site. Every time the user requests a web page from your site, a fetch event will fire. Every time that page requests a style sheet or an image, a fetch event will fire. You can provide instructions for what should happen each time: addEventListener('fetch', fetchEvent => { // What happens next is up to you! }); // end addEventListener Let’s write a fairly conservative script with the following logic: Whenever a file is requested, First, try to fetch it from the network, But if that doesn’t work, try to find it in the cache, But if that doesn’t work, and it’s a request for a web page, show the custom offline page instead. Here’s how that translates into JavaScript: // Whenever a file is requested addEventListener('fetch', fetchEvent => { const request = fetchEvent.request; fetchEvent.respondWith( // First, try to fetch it from the network fetch(request) .then( responseFromFetch => { return responseFromFetch; }) // end fetch.then // But if that doesn't work .catch( fetchError => { // try to find it in the cache caches.match(request) .then( responseFromCache => { if (responseFromCache) { return responseFromCache; // But if that doesn't work } else { // and it's a request for a web page if (request.headers.get('Accept').includes('text/html')) { // show the custom offline page instead return caches.match('/offline.html'); } // end if } // end if/else }) // end match.then }) // end fetch.catch ); // end respondWith }); // end addEventListener I am fully aware that I may have done some owl-drawing there. If you need a more detailed breakdown of what’s happening at each point in the code, I’ve written a whole book for you. It’s the perfect present for Murphymas. Hook up your service worker script You can publish your service worker script at /serviceworker.js but you still need to tell the browser where to look for it. You can do that using JavaScript. Put this in an existing JavaScript file that you’re calling in to every page on your site, or add this in a script element at the end of every page’s HTML: if (navigator.serviceWorker) { navigator.serviceWorker.register('/serviceworker.js'); } That tells the browser to start installing the service worker, but not without first checking that the browser understands what a service worker is. When it comes to JavaScript, feature detection is your friend. You might already have some JavaScript files in a folder like /assets/js/ and you might be tempted to put your service worker script in there too. Don’t do that. If you do, the service worker will only be able to handle requests made to for files within /assets/js/. By putting the service worker script in the root directory, you’re making sure that every request can be intercepted. Go further! Nicely done! You’ve made sure that if—no, when—a visitor can’t reach your website, they’ll get your hand-tailored offline page. You have temporarily defeated the forces of chaos! You have briefly fought the tide of entropy! You have made a small but ultimately futile gesture against the inevitable heat-death of the universe! This is just the beginning. You can do more with service workers. What if, every time you fetched a page from the network, you stored a copy of that page in a cache? Then if that person tries to reach that page later, but they’re offline, you could show them the cached version. Or, what if instead of reaching out the network first, you checked to see if a file is in the cache first? You could serve up that cached version—which would be blazingly fast—and still fetch a fresh version from the network in the background to pop in the cache for next time. That might be a good strategy for images. So many options! The hard part isn’t writing the code, it’s figuring out the steps you want to take. Once you’ve got those steps written out, then it’s a matter of translating them into JavaScript. Inevitably there will be some obstacles along the way—usually it’s a misplaced curly brace or a missing parenthesis. Don’t be too hard on yourself if your code doesn’t work at first. That’s just Murphy’s Law in action.",2018,Jeremy Keith,jeremykeith,2018-12-04T00:00:00+00:00,https://24ways.org/2018/mistletoe-offline/,code 280,Conditional Loading for Responsive Designs,"On the eighteenth day of last year’s 24 ways, Paul Hammond wrote a great article called Speed Up Your Site with Delayed Content. He outlined a technique for loading some content — like profile avatars — after the initial page load. This gives you a nice performance boost. There’s another situation where this kind of delayed loading could be really handy: mobile-first responsive design. Responsive design combines three techniques: a fluid grid flexible images media queries At first, responsive design was applied to existing desktop-centric websites to allow the layout to adapt to smaller screen sizes. But more recently it has been combined with another innovative approach called mobile first. Rather then starting with the big, bloated desktop site and then scaling down for smaller devices, it makes more sense to start with the constraints of the small screen and then scale up for larger viewports. Using this approach, your layout grid, your large images and your media queries are applied on top of the pre-existing small-screen design. It’s taking progressive enhancement to the next level. One of the great advantages of the mobile-first approach is that it forces you to really focus on the core content of your page. It might be more accurate to think of this as a content-first approach. You don’t have the luxury of sidebars or multiple columns to fill up with content that’s just nice to have rather than essential. But what happens when you apply your media queries for larger viewports and you do have sidebars and multiple columns? Well, you can load in that nice-to-have content using the same kind of Ajax functionality that Paul described in his article last year. The difference is that you first run a quick test to see if the viewport is wide enough to accommodate the subsidiary content. This is conditional delayed loading. Consider this situation: I’ve published an article about cats and I’d like to include relevant cat-related news items in the sidebar …but only if there’s enough room on the screen for a sidebar. I’m going to use Google’s News API to return the search results. This is the ideal time to use delayed loading: I don’t want a third-party service slowing down the rendering of my page so I’m going to fire off the request after my document has loaded. Here’s an example of the kind of Ajax function that I would write: var searchNews = function(searchterm) { var elem = document.createElement('script'); elem.src = 'http://ajax.googleapis.com/ajax/services/search/news?v=1.0&q='+searchterm+'&callback=displayNews'; document.getElementsByTagName('head')[0].appendChild(elem); }; I’ve provided a callback function called displayNews that takes the JSON result of that Ajax request and adds it an element on the page with the ID newsresults: var displayNews = function(news) { var html = '', items = news.responseData.results, total = items.length; if (total>0) { for (var i=0; i'; html+= '

    '+item.titleNoFormatting+'

    '; html+= ''; html+= '

    '; html+= item.content; html+= '

    '; html+= ''; } document.getElementById('newsresults').innerHTML = html; } }; Now, I can call that function at the bottom of my document: If I only want to run that search when there’s room for a sidebar, I can wrap it in an if statement: If the browser is wider than 640 pixels, that will fire off a search for news stories about cats and put the results into the newsresults element in my markup:
    This works pretty well but I’m making an assumption that people with small-screen devices wouldn’t be interested in seeing that nice-to-have content. You know what they say about assumptions: they make an ass out of you and umptions. I should really try to give everyone at least the option to get to that extra content: See the result Visitors with small-screen devices will see that link to the search results; visitors with larger screens will get the search results directly. I’ve been concentrating on HTML and JavaScript, but this technique has consequences for content strategy and information architecture. Instead of thinking about possible page content in a binary way as either ‘on the page’ or ‘not on the page’, conditional loading introduces a third ‘it’s complicated’ option. This was just a simple example but I hope it illustrates that conditional loading could become an important part of the content-first responsive design approach.",2011,Jeremy Keith,jeremykeith,2011-12-02T00:00:00+00:00,https://24ways.org/2011/conditional-loading-for-responsive-designs/,ux 320,DOM Scripting Your Way to Better Blockquotes,"Block quotes are great. I don’t mean they’re great for indenting content – that would be an abuse of the browser’s default styling. I mean they’re great for semantically marking up a chunk of text that is being quoted verbatim. They’re especially useful in blog posts.

    Progressive Enhancement, as a label for a strategy for Web design, was coined by Steven Champeon in a series of articles and presentations for Webmonkey and the SxSW Interactive conference.

    Notice that you can’t just put the quoted text directly between the
    tags. In order for your markup to be valid, block quotes may only contain block-level elements such as paragraphs. There is an optional cite attribute that you can place in the opening
    tag. This should contain a URL containing the original text you are quoting:

    Progressive Enhancement, as a label for a strategy for Web design, was coined by Steven Champeon in a series of articles and presentations for Webmonkey and the SxSW Interactive conference.

    Great! Except… the default behavior in most browsers is to completely ignore the cite attribute. Even though it contains important and useful information, the URL in the cite attribute is hidden. You could simply duplicate the information with a hyperlink at the end of the quoted text:

    Progressive Enhancement, as a label for a strategy for Web design, was coined by Steven Champeon in a series of articles and presentations for Webmonkey and the SxSW Interactive conference.

    source

    But somehow it feels wrong to have to write out the same URL twice every time you want to quote something. It could also get very tedious if you have a lot of quotes. Well, “tedious” is no problem to a programming language, so why not use a sprinkling of DOM Scripting? Here’s a plan for generating an attribution link for every block quote with a cite attribute: Write a function called prepareBlockquotes. Begin by making sure the browser understands the methods you will be using. Get all the blockquote elements in the document. Start looping through each one. Get the value of the cite attribute. If the value is empty, continue on to the next iteration of the loop. Create a paragraph. Create a link. Give the paragraph a class of “attribution”. Give the link an href attribute with the value from the cite attribute. Place the text “source” inside the link. Place the link inside the paragraph. Place the paragraph inside the block quote. Close the for loop. Close the function. Here’s how that translates to JavaScript: function prepareBlockquotes() { if (!document.getElementsByTagName || !document.createElement || !document.appendChild) return; var quotes = document.getElementsByTagName(""blockquote""); for (var i=0; i tags. You can style the attribution link using CSS. It might look good aligned to the right with a smaller font size. If you’re looking for something to do to keep you busy this Christmas, I’m sure that this function could be greatly improved. Here are a few ideas to get you started: Should the text inside the generated link be the URL itself? If the block quote has a title attribute, how would you take its value and use it as the text inside the generated link? Should the attribution paragraph be placed outside the block quote? If so, how would you that (remember, there is an insertBefore method but no insertAfter)? Can you think of other instances of useful information that’s locked away inside attributes? Access keys? Abbreviations?",2005,Jeremy Keith,jeremykeith,2005-12-05T00:00:00+00:00,https://24ways.org/2005/dom-scripting-your-way-to-better-blockquotes/,code 305,CSS Writing Modes,"Since you may not have a lot of time, I’m going to start at the end, with the dessert. You can use a little-known, yet important and powerful CSS property to make text run vertically. Like this. Or instead of running text vertically, you can layout a set of icons or interface buttons in this way. Or, of course, with anything on your page. The CSS I’ve applied makes the browser rethink the orientation of the world, and flow the layout of this element at a 90° angle to “normal”. Check out the live demo, highlight the headline, and see how the cursor is now sideways. See the Pen Writing Mode Demo — Headline by Jen Simmons (@jensimmons) on CodePen. The code for accomplishing this is pretty simple. h1 { writing-mode: vertical-rl; } That’s all it takes to switch the writing mode from the web’s default horizontal top-to-bottom mode to a vertical right-to-left mode. If you apply such code to the html element, the entire page is switched, affecting the scroll direction, too. In my example above, I’m telling the browser that only the h1 will be in this vertical-rl mode, while the rest of my page stays in the default of horizontal-tb. So now the dessert course is over. Let me serve up this whole meal, and explain the the CSS Writing Mode Specification. Why learn about writing modes? There are three reasons I’m teaching writing modes to everyone—including western audiences—and explaining the whole system, instead of quickly showing you a simple trick. We live in a big, diverse world, and learning about other languages is fascinating. Many of you lay out pages in languages like Chinese, Japanese and Korean. Or you might be inspired to in the future. Using writing-mode to turn bits sideways is cool. This CSS can be used in all kinds of creative ways, even if you are working only in English. Most importantly, I’ve found understanding Writing Modes incredibly helpful when understanding Flexbox and CSS Grid. Before I learned Writing Mode, I felt like there was still a big hole in my knowledge, something I just didn’t get about why Grid and Flexbox work the way they do. Once I wrapped my head around Writing Modes, Grid and Flexbox got a lot easier. Suddenly the Alignment properties, align-* and justify-*, made sense. Whether you know about it or not, the writing mode is the first building block of every layout we create. You can do what we’ve been doing for 25 years – and leave your page set to the default left-to-right direction, horizontal top-to-bottom writing mode. Or you can enter a world of new possibilities where content flows in other directions. CSS properties I’m going to focus on the CSS writing-mode property in this article. It has five possible options: writing-mode: horizontal-tb; writing-mode: vertical-rl; writing-mode: vertical-lr; writing-mode: sideways-rl; writing-mode: sideways-lr; The CSS Writing Modes Specification is designed to support a wide range of written languages in all our human and linguistic complexity. Which—spoiler alert—is pretty insanely complex. The global evolution of written languages has been anything but simple. So I’ve got to start with explaining some basic concepts of web page layout and writing systems. Then I can show you what these CSS properties do. Inline Direction, Block Direction, and Character Direction In the world of the web, there’s a concept of ‘block’ and ‘inline’ layout. If you’ve ever written display: block or display: inline, you’ve leaned on these concepts. In the default writing mode, blocks stack vertically starting at the top of the page and working their way down. Think of how a bunch of block-levels elements stack—like a bunch of a paragraphs—that’s the block direction. Inline is how each line of text flows. The default on the web is from left to right, in horizontal lines. Imagine this text that you are reading right now, being typed out one character at a time on a typewriter. That’s the inline direction. The character direction is which way the characters point. If you type a capital “A” for instance, on which side is the top of the letter? Different languages can point in different directions. Most languages have their characters pointing towards the top of the page, but not all. Put all three together, and you start to see how they work as a system. The default settings for the web work like this. Now that we know what block, inline, and character directions mean, let’s see how they are used in different writing systems from around the world. The four writing systems of CSS Writing Modes The CSS Writing Modes Specification handles all the use cases for four major writing systems; Latin, Arabic, Han and Mongolian. Latin-based systems One writing system dominates the world more than any other, reportedly covering about 70% of the world’s population. The text is horizontal, running from left to right, or LTR. The block direction runs from top to bottom. It’s called the Latin-based system because it includes all languages that use the Latin alphabet, including English, Spanish, German, French, and many others. But there are many non-Latin-alphabet languages that also use this system, including Greek, Cyrillic (Russian, Ukrainian, Bulgarian, Serbian, etc.), and Brahmic scripts (Devanagari, Thai, Tibetan), and many more. You don’t need to do anything in your CSS to trigger this mode. This is the default. Best practices, however, dictate that you declare in your opening element which language and which direction (LTR or RTL) you are using. This website, for instance, uses to let the browser know this content is published in Great Britian’s version of English, in a left to right direction. Arabic-based systems Arabic, Hebrew and a few other languages run the inline direction from right to left. This is commonly known as RTL. Note that the inline direction still runs horizontally. The block direction runs from top to bottom. And the characters are upright. It’s not just the flow of text that runs from right to left, but everything about the layout of the website. The upper right-hand corner is the starting position. Important things are on the right. The eyes travel from right to left. So, typically RTL websites use layouts that are just like LTR websites, only flipped. On websites that support both LTR and RTL, like the United Nations’ site at un.org, the two layouts are mirror images of each other. For many web developers, our experiences with internationalization have focused solely on supporting Arabic and Hebrew script. CSS layout hacks for internationalization & RTL To prepare an LTR project to support RTL, developers have had to create all sorts of hacks. For example, the Drupal community started a convention of marking every margin-left and -right, every padding-left and -right, every float: left and float: right with the comment /* LTR */. Then later developers could search for each instance of that exact comment, and create stylesheets to override each left with right, and vice versa. It’s a tedious and error prone way to work. CSS itself needed a better way to let web developers write their layout code once, and easily switch language directions with a single command. Our new CSS layout system does exactly that. Flexbox, Grid and Alignment use start and end instead of left and right. This lets us define everything in relationship to the writing system, and switch directions easily. By writing justify-content: flex-start, justify-items: end, and eventually margin-inline-start: 1rem we have code that doesn’t need to be changed. This is a much better way to work. I know it can be confusing to think through start and end as replacements for left and right. But it’s better for any multiligual project, and it’s better for the web as a whole. Sadly, I’ve seen CSS preprocessor tools that claim to “fix” the new CSS layout system by getting rid of start and end and bringing back left and right. They want you to use their tool, write justify-content: left, and feel self-righteous. It seems some folks think the new way of working is broken and should be discarded. It was created, however, to fulfill real needs. And to reflect a global internet. As Bruce Lawson says, WWW stands for the World Wide Web, not the Wealthy Western Web. Please don’t try to convince the industry that there’s something wrong with no longer being biased towards western culture. Instead, spread the word about why this new system is here. Spend a bit of time drilling the concept of inline and block into your head, and getting used to start and end. It will be second nature soon enough. I’ve also seen CSS preprocessors that let us use this new way of thinking today, even as all the parts aren’t fully supported by browsers yet. Some tools let you write text-align: start instead of text-align: left, and let the preprocessor handle things for you. That is terrific, in my opinion. A great use of the power of a preprocessor to help us switch over now. But let’s get back to RTL. How to declare your direction You don’t want to use CSS to tell the browser to switch from an LTR language to RTL. You want to do this in your HTML. That way the browser has the information it needs to display the document even if the CSS doesn’t load. This is accomplished mainly on the html element. You should also declare your main language. As I mentioned above, the 24 ways website is using to declare the LTR direction and the use of British English. The UN Arabic website uses to declare the site as an Arabic site, using a RTL layout. Things get more complicated when you’ve got a page with a mix of languages. But I’m not going to get into all of that, since this article is focused on CSS and layouts, not explaining everything about internationalization. Let me just leave direction here by noting that much of the heavy work of laying out the characters which make up each word is handled by Unicode. If you are interested in learning more about LTR, RTL and bidirectional text, watch this video: Introduction to Bidirectional Text, a presentation by Elika Etemad. Meanwhile, let’s get back to CSS. The writing mode CSS for Latin-based and Arabic-based systems For both of these systems—Latin-based and Arabic-based, whether LTR or RTL—the same CSS property applies for specifying the writing mode: writing-mode: horizontal-tb. That’s because in both systems, the inline text flow is horizontal, while the block direction is top-to-bottom. This is expressed as horizontal-tb. horizontal-tb is the default writing mode for the web, so you don’t need to specify it unless you are overriding something else higher up in the cascade. You can just imagine that every site you’ve ever built came with: html { writing-mode: horizontal-tb; } Now let’s turn our attention to the vertical writing systems. Han-based systems This is where things start to get interesting. Han-based writing systems include CJK languages, Chinese, Japanese, Korean and others. There are two options for laying out a page, and sometimes both are used at the same time. Much of CJK text is laid out like Latin-based languages, with a horizontal top-to-bottom block direction, and a left-to-right inline direction. This is the more modern way to doing things, started in the 20th century in many places, and further pushed into domination by the computer and later the web. The CSS to do this bit of the layouts is the same as above: section { writing-mode: horizontal-tb; } Or, you know, do nothing, and get that result as a default. Alternatively Han-based languages can be laid out in a vertical writing mode, where the inline direction runs vertically, and the block direction goes from right to left. See both options in this diagram: Note that the horizontal text flows from left to right, while the vertical text flows from right to left. Wild, eh? This Japanese issue of Vogue magazine is using a mix of writing modes. The cover opens on the left spine, opposite of what an English magazine does. This page mixes English and Japanese, and typesets the Japanese text in both horizontal and vertical modes. Under the title “Richard Stark” in red, you can see a passage that’s horizontal-tb and LTR, while the longer passage of text at the bottom of the page is typeset vertical-rl. The red enlarged cap marks the beginning of that passage. The long headline above the vertical text is typeset LTR, horizontal-tb. The details of how to set the default of the whole page will depend on your use case. But each element, each headline, each section, each article can be marked to flow the opposite of the default however you’d like. For example, perhaps you leave the default as horizontal-tb, and specify your vertical elements like this: div.articletext { writing-mode: vertical-rl; } Or alternatively you could change the default for the page to a vertical orientation, and then set specific elements to horizontal-tb, like this: html { writing-mode: vertical-rl; } h2, .photocaptions, section { writing-mode: horizontal-tb; } If your page has a sideways scroll, then the writing mode will determine whether the page loads with upper left corner as the starting point, and scroll to the right (horizontal-tb as we are used to), or if the page loads with the upper right corner as the starting point, scrolling to the left to display overflow. Here’s an example of that change in scrolling direction, in a CSS Writing Mode demo by Chen Hui Jing. Check out her demo — you can switch from horizontal to vertical writing modes with a checkbox and see the difference. Mongolian-based systems Now, hopefully so far all of this kind of makes sense. It might be a bit more complicated than expected, but it’s not so hard. Well, enter the Mongolian-based systems. Mongolian is also a vertical script language. Text runs vertically down the page. Just like Han-based systems. There are two major differences. First, the block direction runs the other way. In Mongolian, block-level elements stack from left to right. Here’s a drawing of how Wikipedia would look in Mongolian if it were laid out correctly. Perhaps the Mongolian version of Wikipedia will be redone with this layout. Now you might think, that doesn’t look so weird. Tilt your head to the left, and it’s very familiar. The block direction starts on the left side of the screen and goes to the right. The inline direction starts on the top of the page and moves to the bottom (similar to RTL text, just turned 90° counter-clockwise). But here comes the other huge difference. The character direction is “upside down”. The top of the Mongolian characters are not pointing to the left, towards the start edge of the block direction. They point to the right. Like this: Now you might be tempted to ignore all this. Perhaps you don’t expect to be typesetting Mongolian content anytime soon. But here’s why this is important for everyone — the way Mongolian works defines the results writing-mode: vertical-lr. And it means we cannot use vertical-lr for typesetting content in other languages in the way we might otherwise expect. If we took what we know about vertical-rl and guessed how vertical-lr works, we might imagine this: But that’s wrong. Here’s how they actually compare: See the unexpected situation? In both writing-mode: vertical-rl and writing-mode: vertical-lr latin text is rotated clockwise. Neither writing mode let’s us rotate text counter-clockwise. If you are typesetting Mongolian content, apply this CSS in the same way you would apply writing-mode to Han-based writing systems. To the whole page on the html element, or to specific pages of the page like this: section { writing-mode: vertical-lr; } Now, if you are using writing-mode for a graphic design effect on a language that is otherwise typesets horizontally, I don’t think writing-mode: vertical-lr is useful. If the text wraps onto two lines, it stacks in a very unexpected way. So I’ve sort of obliterated it from my toolkit. I find myself using writing-mode: vertical-rl a lot. And never using -lr. Hm. Writing modes for graphic design So how do we use writing-mode to turn English headlines sideways? We could rely on transform: rotate() Here are two examples, one for each direction. (By the way, each of these demos use CSS Grid for their overall layout, so be sure to test them in a browser that supports CSS Grid, like Firefox Nightly.) In this demo 4A, the text is rotated clockwise using this code: h1 { writing-mode: vertical-rl; } In this demo 4B, the text is rotated counter-clockwise using this code: h1 { writing-mode: vertical-rl; transform: rotate(180deg); text-align: right; } I use vertical-rl to rotate the text so that it takes up the proper amount of space in the overall flow of the layout. Then I rotate it 180° to spin it around to the other direction. And then I use text-align: right to get it to rise up to the top of it’s container. This feels like a hack, but it’s a hack that works. Now what I would like to do instead is use another CSS value that was designed for this use case — one of the two other options for writing mode. If I could, I would lay out example 4A with: h1 { writing-mode: sideways-rl; } And layout example 4B with: h1 { writing-mode: sideways-lr; } The problem is that these two values are only supported in Firefox. None of the other browsers recognize sideways-*. Which means we can’t really use it yet. In general, the writing-mode property is very well supported across browsers. So I’ll use writing-mode: vertical-rl for now, with the transform: rotate(180deg); hack to fake the other direction. There’s much more to what we can do with the CSS designed to support multiple languages, but I’m going to stop with this intermediate introduction. If you do want a bit more of a taste, look at this example that adds text-orientation: upright; to the mix — turning the individual letters of the latin font to be upright instead of sideways. It’s this demo 4C, with this CSS applied: h1 { writing-mode: vertical-rl; text-orientation: upright; text-transform: uppercase; letter-spacing: -25px; } You can check out all my Writing Modes demos at labs.jensimmons.com/#writing-modes. I’ll leave you with this last demo. One that applies a vertical writing mode to the sub headlines of a long article. I like how small details like this can really bring a fresh feeling to the content. See the Pen Writing Mode Demo — Article Subheadlines by Jen Simmons (@jensimmons) on CodePen.",2016,Jen Simmons,jensimmons,2016-12-23T00:00:00+00:00,https://24ways.org/2016/css-writing-modes/,code 22,The Responsive Hover Paradigm,"CSS transitions and animations provide web designers with a whole slew of tools to spruce up our designs. Move over ActionScript tweens! The techniques we can now implement with CSS are reminiscent of Flash-based adventures from the pages of web history. Pairing CSS enhancements with our :hover pseudo-class allows us to add interesting events to our websites. We have a ton of power at our fingertips. However, with this power, we each have to ask ourselves: just because I can do something, should I? Why bother? We hear a lot of mantras in the web community. Some proclaim the importance of content; some encourage methods like mobile first to support content; and others warn of the overhead and speed impact of decorative flourishes and visual images. I agree, one hundred percent. At the same time, I believe that content can reign king and still provide a beautiful design with compelling interactions and acceptable performance impacts. Maybe, just maybe, we can even have a little bit of fun when crafting these systems! Yes, a site with pure HTML content and no CSS will load very fast on your mobile phone, but it leaves a lot to be desired. If you went to your local library and every book looked the same, how would you know which one to borrow? Imagine if every book was printed on the same paper stock with the same cover page in the same type size set at a legible point value… how would you know if you were going to purchase a cookbook about wild game or a young adult story about teens fighting to the death? For certain audiences, seeing a site with hip, lively hovers sure beats a stale website concept. I’ve worked on many higher education sites, and setting the interactive options is often a very important factor in engaging potential students, alumni, and donors. The same can go for e-commerce sites: enticing your audience with surprise and delight factors can be the difference between a successful and a lost sale. Knowing your content and audience can help you decide if an intriguing experience is appropriate for your site; if it is, then hover responses can be a real asset. Why hover? We have all these capabilities with CSS properties to create the aforementioned fun interactions, and it would be quite easy to fall back into some old patterns and animation abuse. The world of Flash intros and skip links could be recreated with CSS keyframes. However, I don’t think any of us want to go the route of forcing users into unwanted exchanges and road blocking content. What’s great about utilizing hover to pair with CSS powered actions is that it’s user initiated. It’s a well-established expectation that when a user mouses over an object, something changes. If we can identify that something as a link, then we will expect something to change as we move our mouse over it. By waiting to trigger a CSS-based response until a user chooses to engage with a target makes for a more polished experience (as opposed to barraging our screens with animations all willy-nilly). This makes it the perfect opportunity to add some unique spunk. What about mobile, touch, and responsive? So, you’re on board with this so far, but what about mobile and touch devices? Sure, some devices like the Samsung Galaxy S4 have some hovering capabilities, but certainly most do not. Beyond mobile devices, we also have to worry about desktops with touch capabilities. It’s super difficult to detect if a user is currently using touch or hover. One option we have is to design strictly for touch only and send hover enhancements to the graveyard. However, being that I’m all “fuck yeah hovers!,” I like to explore all options. So, let’s examine four different types of hover patterns and see how they can translate to our touch devices. 1. The essential text hover Changing text color on hover is something we’ve done for a while and it has helped aid in identifying links. To maintain the best accessibility we can achieve, it helps to have a different visual indicator on the default :link state, such as an underline. By making sure all text links have an underline, we won’t have to rely on visual changes during hover to make sure touch device users know that it is a link. For hover-enabled devices, we can add a basic color transition. Doing so creates a nice fade, which makes the change on hover less jarring. Kinda like smooth jazz. The code* to achieve this is quite simple: a { color: #6dd4b1; transition: color 0.25s linear; } a:hover, a:focus { color: #357099; } Browser prefixes are omitted You can see in the final result that, for both touch and hover, everyone wins: See the Pen Most Basic Link Transition by Jenn Lukas (@Jenn) on CodePen 2. Visual background wizardry and animated hovers We can take this a step further by again making changes to our aesthetic on hover, but not making any content changes. Altering image hovers for fun and personality can separate your site from others; that personality is important and can enhance our content. Let’s look at a few sites that do this really well. Scroll down to the judges section of CSS Off and check out the illustrations of the judges. On hover, the illustration fades into a photo of the judge. This provides a realistic alternative to the drawing. Users without the hover can click into the detail page, where they can see the full color picture and learn more about the judges; the information is still available through a different pathway. Going back to the higher education field, let’s visit Delaware Valley College. The school had recently gone through a rebranding that included loop icons as a symbol to connect ideas. These icons are brought into the website on hover of the slideshow arrows (WebKit browsers). The hover reveals a loop animation, tying in overall themes and adding some extra pizzazz that makes me think, “This is a hip place that feels current.” For visitors who can’t access the hover effect, the default arrow state clearly represents a clickable link, and there is swipe functionality on mobile devices to boot. DIY.org’s Frontend Dev page has a bunch of enjoyable hover actions happening, featuring scaling transforms and looping animations. Nothing new is revealed on hover, so touch devices won’t miss anything, but it intrigues the user who is visiting a site about front-end dev doing cool front-end things. It backs up its claim of front-end knowledge by adding this enhancement. The old Cowork Chicago (now redirecting) had a great example, captured here: Coop: Chicago Coworking from Jenn Lukas on Vimeo. The code for the Join areas is quite simple: .join-buttons .daily, .join-buttons .monthly { height: 260px; z-index: 0; margin-top: 30px; transition: height .2s linear,margin .2s linear; } .join-buttons .daily:hover, .join-buttons .monthly:hover { height: 280px; margin-top: 20px; } li.button:hover { z-index: 20; } The slight rotation on the photos, and the change of color and size of the rate options on hover, add to the fun factor. The site attempts to advertise the co-working space by letting bits of their charisma show through with these transitions. They don’t hit the user over the head with animations, but provide a nice addition to make sure visitors know it’s a welcoming place to work. Some text is added on the hover, but the text isn’t essential to determine where the link goes. 3. Image block hovers There have been more designs popping up with large image blocks acting as extensive hit area links to subsequent pages. On hover of these links, text is revealed, letting the user know where the link destination goes. See the Pen Transitioning Max Height by Jenn Lukas (@Jenn) on CodePen This type of link is tough for users on touch as the image might not provide enough context to reveal its target. If you weren’t aware of what my illustrated avatar from 2007 looked like (or even if you did), then how would you know that this is a link to my Twitter page? Instead, if we provide enough context — such as the @jennlukas handle — you could assume the destination. Users who receive the hover can also see the Twitter bio. It won’t break the experience for users that can’t hover, but it will provide a nice interaction and some more information for those that can. See the Pen Transitioning Max Height by Jenn Lukas (@Jenn) on CodePen The Esquire site follows this same pattern, in which the title of the story is shown and the subheading is revealed on hover. Dining at Altitude took the opposite approach, where all text is shown by default and, on hover, you can see more of the image that the text sits atop. This is a nice technique to follow. For touch users, following the link will allow them to see more of the image detail that was revealed on hover. 4. Drop-down navigation menu hovers Main navigation options that rely on hover have come up as a problem for touch. One way to address this is to be sure your top level items are all functional links to somewhere, and not blank anchors to trigger a submenu drop-down. This ensures that, even without the hover-triggered menu, users can still navigate to those top-level pages. From there, they should be able to access the tertiary pages shown in the drop-down. Following this arrangement, drop-down menus act as a quick shortcut and aren’t necessary to the navigational structure. If the top navigation items are your most visited pages, this execution won’t hinder your visitors. If the information within the menu is vital, such as a lone account menu, another option is to show drop-down menus on click instead of hover. This pattern will allow both mouse and touch users to access the drop-downs. Why can’t we just detect hover? This is a really tricky thing to do. Internet Explorer 10 on Windows 8 uses the aria-haspopup attribute to simulate hover on touch devices, but usually our audience stretches beyond that group. There’s been discussion around using Modernizr, but false positives have come with that. A W3C draft for Media Queries Level 4 includes a hover feature, but it’s not supported yet. Since some devices can hover and touch, should you rely on hover effects for those? Arguments have come up that users can be browsing your site with a mouse and then decide to switch to touch, or vice versa. That might be a large concern for you, or it might be an edge case that isn’t vital to your site’s success. For one site, I used mousemove and touchstart JavaScript events in order to detect if a visitor starts to browse the site with a mouse. The design initiates for touch users, showing all text on load, but as soon as a mouse movement occurs, the text becomes hidden and is then revealed on hover. See the Pen Detect Touch devices with mousemove and touchstart by Jenn Lukas (@Jenn) on CodePen One downside to this approach is that the text is viewable until a mouse enters the document, but if the elements are further down the page it might not be noticed. A second downside is if a user on a touch- and hover-enabled device starts browsing with the mouse and then switches back to touch, the hover-centric styles will remain until a new page load. These were acceptable scenarios in the project I worked on, but might not be for every project. Can we give our visitors a choice? I’ve been thinking about how we can combat the concern of not knowing if our customers are using touch or a mouse, not to mention keyboard or Wacom tablets or Minority Report screens. We can cover keyboards with our friend :focus, but that still doesn’t solve our other dilemmas. Remember when we couldn’t rely on browsers to zoom text and we had to use those small A, medium A, big A [AAA] buttons? On selection of one of those options, a different style sheet would load with small, medium, or large text sizes to satisfy our user’s request. We could even set cookies to remember their font choices. What if we offered a similar solution, a hover/touch switcher, for our new predicament? See the Pen cwuJf by Jenn Lukas (@Jenn) on CodePen We could add this switcher to our design. Maybe add it to the header on smaller screens and the footer on larger screens to play the odds. Then be sure to deliver the appropriate touch- or hover-optimized adventure for our guests. How about adding View options in the areas where we’re hiding content until hover? Looking at Delta Cycle, there’s logic in place to switch layouts on some mobile devices. On desktops we can see the layout shows the product and price by default, and the name of the item and an Add to cart button on hover. If you want to keep this hover, but also worry that touch users can’t access it — or even if you are concerned that people might want to view it with more details up front — we could add another view switcher. See the Pen List/Grid Views for Hover or Touch by Jenn Lukas (@Jenn) on CodePen Similar to the list versus grid view we often see in operating systems, a choice here could cover all of our bases. Conclusion There is no one-size-fits-all solution when it comes to hover patterns. Design for your content. If you are providing important information about driving directions or healthcare, you might want to err on the side of designing for touch only. If you are behind an educational site and trying to entice more traffic and sign-ups, or a more immersive e-commerce site selling pies, then hover activity can help support your content and engage your visitors without being a detriment. While content can be our top priority, let’s not forget that our designs and interactions, hovers included, can have a great positive impact on how visitors experience our site. Hover wisely, friends.",2013,Jenn Lukas,jennlukas,2013-12-12T00:00:00+00:00,https://24ways.org/2013/the-responsive-hover-paradigm/, 242,Creating My First Chrome Extension,"Writing a Chrome Extension isn’t as scary at it seems! Not too long ago, I used a Chrome extension called 20 Cubed. I’m far-sighted, and being a software engineer makes it difficult to maintain distance vision. So I used 20 Cubed to remind myself to look away from my screen and rest my eyes. I loved its simple interface and design. I loved it so much, I often forgot to turn it off in the middle of presentations, where it would take over my entire screen. Oops. Unfortunately, the developer stopped updating the extension and removed it from Chrome’s extension library. I was so sad. None of the other eye rest extensions out there matched my design aesthetic, so I decided to create my own! Want to do the same? Fortunately, Google has some respectable documentation on how to create an extension. And remember, Chrome extensions are just HTML, CSS, and JavaScript. You can add libraries and frameworks, or you can just code the “old-fashioned” way. Sky’s the limit! Setup But first, some things you’ll need to know about before getting started: Callbacks Timeouts Chrome Dev Tools Developing with Chrome extension methods requires a lot of callbacks. If you’ve never experienced the joy of callback hell, creating a Chrome extension will introduce you to this concept. However, things can get confusing pretty quickly. I’d highly recommend brushing up on that subject before getting started. Hyperbole and a Half Timeouts and Intervals are another thing you might want to brush up on. While creating this extension, I didn’t consider the fact that I’d be juggling three timers. And I probably would’ve saved time organizing those and reading up on the Chrome extension Alarms documentation beforehand. But more on that in a bit. On the note of organization, abstraction is important! You might have any combination of the following: The Chrome extension options page The popup from the Chrome Menu The windows or tabs you create The background scripts And that can get unwieldy. You might also edit the existing tabs or windows in the browser, which you’ll probably want as a separate script too. Note that this tutorial only covers creating your own customized window rather than editing existing windows or tabs. Alright, now that you know all that up front, let’s get going! Documentation TL;DR READ THE DOCS. A few things to get started: Read Google’s primer on browser extensions Have a look at their Getting started tutorial Check out their overview on Chrome Extensions This overview discusses the Chrome extension files, architecture, APIs, and communication between pages. Funnily enough, I only discovered the Overview page after creating my extension. The manifest.json file gives the browser information about the extension, including general information, where to find your extension files and icons, and API permissions required. Here’s what my manifest.json looked like, for example: https://github.com/jennz0r/eye-rest/blob/master/manifest.json Because I’m a visual learner, I found the images that describe the extension’s architecture most helpful. To clarify this diagram, the background.js file is the extension’s event handler. It’s constantly listening for browser events, which you’ll feed to it using the Chrome Extension API. Google says that an effective background script is only loaded when it is needed and unloaded when it goes idle. The Popup is the little window that appears when you click on an extension’s icon in the Chrome Menu. It consists of markup and scripts, and you can tell the browser where to find it in the manifest.json under page_action: { ""default_popup"": FILE_NAME_HERE }. The Options page is exactly as it says. This displays customizable options only visible to the user when they either right-click on the Chrome menu and choose “Options” under an extension. This also consists of markup and scripts, and you can tell the browser where to find it in the manifest.json under options_page: FILE_NAME_HERE. Content scripts are any scripts that will interact with any web windows or tabs that the user has open. These scripts will also interact with any tabs or windows opened by your extension. Debugging A quick note: don’t forget the debugging tutorial! Just like any other Chrome window, every piece of an extension has an inspector and dev tools. If (read: when) you run into errors (as I did), you’re likely to have several inspector windows open – one for the background script, one for the popup, one for the options, and one for the window or tab the extension is interacting with. For example, I kept seeing the error “This request exceeds the MAX_WRITE_OPERATIONS_PER_HOUR quota.” Well, it turns out there are limitations on how often you can sync stored information. Another error I kept seeing was “Alarm delay is less than minimum of 1 minutes. In released .crx, alarm “ALARM_NAME_HERE” will fire in approximately 1 minutes”. Well, it turns out there are minimum interval times for alarms. Chrome Extension creation definitely benefits from debugging skills. Especially with callbacks and listeners, good old fashioned console.log can really help! Me adding a ton of `console.log`s while trying to debug my alarms. Eye Rest Functionality Ok, so what is the extension I created? Again, it’s a way to rest your eyes every twenty minutes for twenty seconds. So, the basic functionality should look like the following: If the extension is running AND If the user has not clicked Pause in the Popup HTML AND If the counter in the Popup HTML is down to 00:00 THEN Open a new window with Timer HTML AND Start a 20 sec countdown in Timer HTML AND Reset the Popup HTML counter to 20:00 If the Timer HTML is down to 0 sec THEN Close that window. Rinse. Repeat. Sounds simple enough, but wow, these timers became convoluted! Of all the Chrome extensions I decided to create, I decided to make one that’s heavily dependent on time, intervals, and having those in sync with each other. In other words, I made this unnecessarily complicated and didn’t realize until I started coding. For visual reference of my confusion, check out the GitHub repository for Eye Rest. (And yes, it’s a pun.) API Now let’s discuss the APIs that I used to build this extension. Alarms What even are alarms? I didn’t know either. Alarms are basically Chrome’s setTimeout and setInterval. They exist because, as Google says… DOM-based timers, such as window.setTimeout() or window.setInterval(), are not honored in non-persistent background scripts if they trigger when the event page is dormant. For more information, check out this background migration doc. One interesting note about alarms in Chrome extensions is that they are persistent. Garbage collection with Chrome extension alarms seems unreliable at best. I didn’t have much luck using the clearAll method to remove alarms I created on previous extension loads or installs. A workaround (read: hack) is to specify a unique alarm name every time your extension is loaded and clearing any other alarms without that unique name. Background Scripts For Eye Rest, I have two background scripts. One is my actual initializer and event listener, and the other is a helpers file. I wanted to share a couple of functions between my Background and Popup scripts. Specifically, the clearAndCreateAlarm function. I wanted my background script to clear any existing alarms, create a new alarm, and add remaining time until the next alarm to local storage immediately upon extension load. To make the function available to the Background script, I added helpers.js as the first item under background > scripts in my manifest.json. I also wanted my Popup script to do the same things when the user has unpaused the extension’s functionality. To make the function available to the Popup script, I just include the helpers script in the Popup HTML file. Other APIs Windows I use the Windows API to create the Timer window when the time of my alarm is up. The window creation is initiated by my Background script. One day, while coding late into the evening, I found it very confusing that the window.create method included url as an option. I assumed it was meant to be an external web address. A friend pondered that there must be an option to specify the window’s HTML. Until then, it hadn’t dawned on me that the url could be relative. Duh. I was tired! I pass the timer.html as the url option, as well as type, size, position, and other visual options. Storage Maybe you want to pass information back and forth between the Background script and your Popup script? You can do that using Chrome or local storage. One benefit of using local storage over Chrome’s storage is avoiding quotas and write operation maximums. I wanted to pass the time at which the latest alarm was set, the time to the next alarm, and whether or not the timer is paused between the Background and Popup scripts. Because the countdown should change every second, it’s quite complicated and requires lots of writes. That’s why I went with the user’s local storage. You can see me getting and setting those variables in my Background, Helper, and Popup scripts. Just search for date, nextAlarmTime, and isPaused. Declarative Content The Declarative Content API allows you to show your extension’s page action based on several type of matches, without needing to take a host permission or inject a content script. So you’ll need this to get your extension to work in the browser! You can see me set this in my Background script. Because I want my extension’s popup to appear on every page one is browsing, I leave the page matchers empty. There are many more APIs for Chrome apps and extensions, so make sure to surf around and see what features are available! The Extension Here’s what my original Popup looked like before I added styles. And here’s what it looks like with new styles. I guess I’m going for a Nickelodeon feel. And here’s the Timer window and Popup together! Publishing Publishing is a cinch. You just zip up your files, create a new or use an existing Google Developer account, upload the files, add some details, and pay a one time $5 fee. That’s all! Then your extension will be available on the Chrome extension store! Neato :D My extension is now available for you to install. Conclusion I thought creating a time based Chrome Extension would be quick and easy. I was wrong. It was more complicated than I thought! But it’s definitely achievable with some time, persistence, and good ole Google searches. Eventually, I’d like to add more interactive elements to Eye Rest. For example, hitting the YouTube API to grab a silly or cute video as a reward for looking away during the 20 sec countdown and not closing the timer window. This harkens back to one of my first web projects, Toothtimer, from 2012. Or maybe a way to change the background colors of the Timer and Popup! Either way, with Eye Rest’s framework built out, I’m feeling fearless about future feature adds! Building this Chrome extension took some broken nails, achy shoulders, and tired eyes, but now Eye Rest can tell me to give my eyes a break every 20 minutes.",2018,Jennifer Wong,jenniferwong,2018-12-05T00:00:00+00:00,https://24ways.org/2018/my-first-chrome-extension/,code 48,A Holiday Wish,"A friend and I were talking the other day about why clients spend more on toilet cleaning than design, and how the industry has changed since the mid-1990s, when we got our starts. Early in his career, my friend wrote a fine CSS book, but for years he has called himself a UX designer. And our conversation got me thinking about how I reacted to that title back when I first started hearing it. “Just what this business needs,” I said to myself, “another phony expert.” Okay, so I was wrong about UX, but my touchiness was not altogether unfounded. In the beginning, our industry was divided between freelance jack-of-all-trade punks, who designed and built and coded and hosted and Photoshopped and even wrote the copy when the client couldn’t come up with any, and snot-slick dot-com mega-agencies that blew up like Alice and handed out titles like impoverished nobles in the years between the world wars. I was the former kind of designer, a guy who, having failed or just coasted along at a cluster of other careers, had suddenly, out of nowhere, blossomed into a web designer—an immensely curious designer slash coder slash writer with a near-insatiable lust to shave just one more byte from every image. We had modems back then, and I dreamed in sixteen colors. My source code was as pretty as my layouts (arguably prettier) and I hoovered up facts and opinions from newsgroups and bulletin boards as fast as any loudmouth geek could throw them. It was a beautiful life. But soon, too soon, the professional digital agencies arose, buying loft buildings downtown, jacking in at T1 speeds, charging a hundred times what I did, and communicating with their clients in person, in large artfully bedecked rooms, wearing hand-tailored Barney’s suits and bringing back the big city bullshit I thought I’d left behind when I quit advertising to become a web designer. Just like the big bad ad agencies of my early career, the new digital agencies stocked every meeting with a totem pole worth of ranks and titles. If the client brought five upper middle managers to the meeting, the agency did likewise. If fifteen stakeholders got to ask for a bigger logo, fifteen agency personnel showed up to take notes on the percentage of enlargement required. But my biggest gripe was with the titles. The bigger and more expensive the agency, the lousier it ran with newly invented titles. Nobody was a designer any more. Oh, no. Designer, apparently, wasn’t good enough. Designer was not what you called someone you threw that much money at. Instead of designers, there were user interaction leads and consulting middleware integrators and bilabial experience park rangers and you name it. At an AIGA Miami event where I was asked to speak in the 1990s, I once watched the executive creative director of the biggest dot-com agency of the day make a presentation where he spent half his time bragging that the agency had recently shaved down the number of titles for people who basically did design stuff from forty-six to just twenty-three—he presented this as though it were an Einsteinian coup—and the other half of his time showing a film about the agency’s newly opened branch in Oslo. The Oslo footage was shot in December. I kept wondering which designer in the audience who lived in the constant breezy balminess of Miami they hoped to entice to move to dark, wintry Norway. But I digress. Shortly after I viewed this presentation, the dot-com world imploded, brought about largely by the euphoric excess of the agencies and their clients. But people still needed websites, and my practice flourished—to the point where, in 1999, I made the terrifying transition from guy in his underwear working freelance out of his apartment to head of a fledgling design studio. (Note: you never stop working on that change.) I had heard about experience design in the 1990s, but assumed it was a gig for people who only knew one font. But sometime around 2004 or 2005, among my freelance and small-studio colleagues, like a hobbit in the Shire, I began hearing whispers in the trees of a new evil stirring. The fires of Mordor were burning. Web designers were turning in their HTML editing tools and calling themselves UXers. I wasn’t sure if they pronounced it “uck-sir,” or “you-ex-er,” but I trusted their claims to authenticity about as far as I trusted the actors in a Doctor Pepper commercial when they claimed to be Peppers. I’m an UXer, you’re an UXer, wouldn’t you like to be an UXer too? No thanks, said I. I still make things. With my hands. Such was my thinking. I may have earned an MFA at the end of some long-past period of soul confusion, but I have working-class roots and am profoundly suspicious of, well, everything, but especially of anything that smacks of pretense. I got exporting GIFs. I didn’t get how white papers and bullet points helped anybody do anything. I was wrong. And gradually I came to know I was wrong. And before other members of my tribe embraced UX, and research, and content strategy, and the other airier consultant services, I was on board. It helped that my wife of the time was a librarian from Michigan, so I’d already bought into the cult of information architecture. And if I wasn’t exactly the seer who first understood how borderline academic practices related to UX could become as important to our medium and industry as our craft skills, at least I was down a lot faster than Judd Apatow got with feminism. But I digress. I love the web and all the people in it. Today I understand design as a strategic practice above all. The promise of the web, to make all knowledge accessible to all people, won’t be won by HTML5, WCAG 2, and responsive web design alone. We are all designers. You may call yourself a front-end developer, but if you spend hours shaving half-seconds off an interaction, that’s user experience and you, my friend, are a designer. If the client asks, “Can you migrate all my old content to the new CMS?” and you answer, “Of course we can, but should we?”, you are a designer. Even our users are designers. Think about it. Once again, as in the dim dumb dot-com past, we seem to be divided by our titles. But, O, my friends, our varied titles are only differing facets of the same bright gem. Sisters, brothers, we are all designers. Love on! Love on! And may all your web pages, cards, clusters, clumps, asides, articles, and relational databases be bright.",2014,Jeffrey Zeldman,jeffreyzeldman,2014-12-18T00:00:00+00:00,https://24ways.org/2014/a-holiday-wish/,ux 103,Recession Tips For Web Designers,"For web designers, there are four keys to surviving bad economic times: do good work, charge a fair price, lower your overhead, and be sure you are communicating with your client. As a reader of 24 ways, you already do good work, so let’s focus on the rest. I know something about surviving bad times, having started my agency, Happy Cog, at the dawn of the dot-com bust. Of course, the recession we’re in now may end up making the dot-com bust look like the years of bling and gravy. But the bust was rough enough at the time. Bad times are hard on overweight companies and over-leveraged start-ups, but can be kind to freelancers and small agencies. Clients who once had money to burn and big agencies to help them burn it suddenly consider the quality of work more important than the marquee value of the business card. Fancy offices and ten people at every meeting are out. A close relationship with an individual or small team that listens is in. Thin is in If you were good in client meetings when you were an employee, print business cards and pick a name for your new agency. Once some cash rolls in, see an accountant. If the one-person entrepreneur model isn’t you, it’s no problem. Form a virtual agency with colleagues who complement your creative, technical, and business skills. Athletics is a Brooklyn-based multi-disciplinary “art and design collective.” Talk about low overhead: they don’t have a president, a payroll, or a pension plan. But that hasn’t stopped clients like adidas, Nike, MTV, HBO, Disney, DKNY, and Sundance Channel from knocking on their (virtual) doors. Running a traditional business is like securing a political position in Chicago: it costs a fortune. That’s why bad times crush so many companies. But you are a creature of the internets. You don’t need an office to do great work. I ran Happy Cog out of my apartment for far longer than anyone realized. My clients, when they learned my secret, didn’t care. Keep it lean: if you can budget your incoming freelance money, you don’t have to pay yourself a traditional salary. Removing the overhead associated with payroll means more of the budget stays in your pocket, enabling you to price your projects competitively, while still within industry norms. (Underpricing is uncool, and clients who knowingly choose below-market-rate vendors tend not to treat those vendors with respect.) Getting gigs Web design is a people business. If things are slow, email former clients. If you just lost your job, email former agency clients with whom you worked closely to inform them of your freelance business and find out how they’re doing. Best practice: focus the email on wishing them a happy holiday and asking how they’re doing. Let your email signature file tell them you’re now the president of Your Name Design. Leading with the fact that you just lost your job may earn sympathy (or commiseration: the client may have lost her job, too) but it’s not exactly a sure-fire project getter. The qualities that help you land a web design project are the same in good times or bad. Have a story to tell about the kind of services you offer, and the business benefits they provide. (If you design with web standards, you already have one great story line. What are the others?) Don’t be shy about sharing your story, but don’t make it the focus of the meeting. The client is the focus. Before you meet her, learn as much as you can about her users, her business, and her competitors. At the very least, read her site’s About pages, and spend some quality time with Google. Most importantly, go to the meeting knowing how much you don’t know. Arrive curious, and armed with questions. Maintain eye contact and keep your ears open. If a point you raise causes two people to nod at each other, follow up on that point, don’t just keep grinding through your Keynote presentation. If you pay attention and think on your feet, it tells the potential client that they can expect you to listen and be flexible. (Clients are like unhappy spouses: they’re dying for someone to finally listen.) If you stick to a prepared presentation, it might send the message that you are inflexible or nervous or both. “Nervous” is an especially bad signal to send. It indicates that you are either dishonest or inexperienced. Neither quality invites a client to sign on. Web design is a people business for the client, too: they should feel that their interactions with you will be pleasant and illuminating. And that you’ll listen. Did I mention that? Give it time Securing clients takes longer and requires more effort in a recession. If two emails used to land you a gig, it will now take four, plus an in-person meeting, plus a couple of follow-up calls. This level of salesmanship is painful to geeks and designers, who would rather spend four hours kerning type or debugging a style sheet than five minutes talking business on the telephone. I know. I’m the same way. But we must overcome our natural shyness and inwardness if we intend not to fish our next meal out of a neighbor’s garbage can. As a bonus, once the recession ends, your hard-won account management skills will help you take your business to the next level. By the time jobs are plentiful again, you may not want to work for anyone but yourself. You’ll be a captain of our industry. And talented people will be emailing to ask you for a job.",2008,Jeffrey Zeldman,jeffreyzeldman,2008-12-24T00:00:00+00:00,https://24ways.org/2008/recession-tips-for-web-designers/,business 173,Real Fonts and Rendering: The New Elephant in the Room,"My friend, the content strategist Kristina Halvorson, likes to call content “the elephant in the room” of web design. She means it’s the huge problem that no one on the web development team or client side is willing to acknowledge, face squarely, and plan for. A typical web project will pass through many helpful phases of research, and numerous beneficial user experience design iterations, while the content—which in most cases is supposed to be the site’s primary focus—gets handled haphazardly at the end. Hence, elephant in the room, and hence also artist Kevin Cornell’s recent use of elephantine imagery to illustrate A List Apart articles on the subject. But I digress. Without discounting the primacy of the content problem, we web design folk have now birthed ourselves a second lumbering mammoth, thanks to our interest in “real fonts on the web“ (the unfortunate name we’ve chosen for the recent practice of serving web-licensed fonts via CSS’s decade-old @font-face declaration—as if Georgia, Verdana, and Times were somehow unreal). For the fact is, even bulletproof and mo’ bulletproofer @font-face CSS syntax aren’t really bulletproof if we care about looks and legibility across browsers and platforms. Hyenas in the Breakfast Nook The problem isn’t just that foundries have yet to agree on a standard font format that protects their intellectual property. And that, even when they do, it will be a while before all browsers support that standard—leaving aside the inevitable politics that impede all standardization efforts. Those are problems, but they’re not the elephant. Call them the coyotes in the room, and they’re slowly being tamed. Nor is the problem that workable, scalable business models (of which Typekit‘s is the most visible and, so far, the most successful) are still being shaken out and tested. The quality and ease of use of such services, their stability on heavily visited sites (via massively backed-up server clusters), and the fairness and sustainability of their pricing will determine how licensing and serving “real fonts” works in the short and long term for the majority of designer/developers. Nor is our primary problem that developers with no design background may serve ugly or illegible fonts that take forever to load, or fonts that take a long time to download and then display as ordinary system fonts (as happens on, say, about.validator.nu). Ugliness and poor optimization on the web are nothing new. That support for @font-face in Webkit and Mozilla browsers (and for TrueType fonts converted to Embedded OpenType in Internet Explorer) adds deadly weapons to the non-designer’s toolkit is not the technology’s fault. JavaScript and other essential web technologies are equally susceptible to abuse. Beauty is in the Eye of the Rendering Engine No, the real elephant in the room—the thing few web developers and no “web font” enthusiasts are talking about—has to do with legibility (or lack thereof) and aesthetics (or lack thereof) across browsers and platforms. Put simply, even fonts optimized for web use (which is a whole thing: ask a type designer) will not look good in every browser and OS. That’s because every browser treats hinting differently, as does every OS, and every OS version. Firefox does its own thing in both Windows and Mac OS, and Microsoft is all over the place because of its need to support multiple generations of Windows and Cleartype and all kinds of hardware simultaneously. Thus “real type” on a single web page can look markedly different, and sometimes very bad, on different computers at the same company. If that web page is your company’s, your opinion of “web fonts” may suffer, and rightfully. (The advantage of Apple’s closed model, which not everyone likes, is that it allows the company to guarantee the quality and consistency of user experience.) As near as my font designer friends and I can make out, Apple’s Webkit in Safari and iPhone ignores hinting and creates its own, which Apple thinks is better, and which many web designers think of as “what real type looks like.” The forked version of Webkit in Chrome, Android, and Palm Pre also creates its own hinting, which is close to iPhone’s—close enough that Apple, Palm, and Google could propose it as a standard for use in all browsers and platforms. Whether Firefox would embrace a theoretical Apple and Google standard is open to conjecture, and I somehow have difficulty imagining Microsoft buying in—even though they know the web is more and more mobile, and that means more and more of their customers are viewing web content in some version of Webkit. The End of Simple There are ways around this ugly type ugliness, but they involve complicated scripting and sniffing—the very nightmares from which web standards and the simplicity of @font-face were supposed to save us. I don’t know that even mighty Typekit has figured out every needed variation yet (although, working with foundries, they probably will). For type foundries, the complexity and expense of rethinking classic typefaces to survive in these hostile environments may further delay widespread adoption of web fonts and the resolution of licensing and formatting issues. The complexity may also force designers (even those who prefer to own) to rely on a hosted rental model simply to outsource and stay current with the detection and programming required. Forgive my tears. I stand in a potter’s field of ideas like “Keep it simple,” by a grave whose headstone reads “Write once, publish everywhere.”",2009,Jeffrey Zeldman,jeffreyzeldman,2009-12-22T00:00:00+00:00,https://24ways.org/2009/real-fonts-and-rendering/,design 97,Making Modular Layout Systems,"For all of the advantages the web has with distribution of content, I’ve always lamented the handiness of the WYSIWYG design tools from the print publishing world. When I set out to redesign my personal website, I wanted to have some of the same abilities that those tools have, laying out pages how I saw fit, and that meant a flexible system for dealing with imagery. Building on some of the CSS that Eric Meyer employed a few years back on the A List Apart design, I created a set of classes to use together to achieve the variety I was after. Employing multiple classes isn’t a new technique, but most examples aren’t coming at this from strictly editorial and visual perspectives; I wanted to have options to vary my layouts depending on content. If you want to skip ahead, you can view the example first. Laying the Foundation We need to be able to map out our page so that we have predictable canvas, and then create a system of image sizes that work with it. For the sake of this article, let’s use a simple uniform 7-column grid, consisting of seven 100px-wide columns and 10px of space between each column, though you can use any measurements you want as long as they remain constant. All of our images will have a width that references the grid column widths (in our example, 100px, 210px, 320px, 430px, 540px, 650px, or 760px), but the height can be as large as needed. Once we know our images will all have one of those widths, we can setup our CSS to deal with the variations in layout. In the most basic form, we’re going to be dealing with three classes: one each that represent an identifier, a size, and a placement for our elements. This is really a process of abstracting the important qualities of what you would do with a given image in a layout into separate classes, allowing you to quickly customize their appearance by combining the appropriate classes. Rather than trying to serve up a one-size-fits-all approach to styling, we give each class only one or two attributes and rely on the combination of classes to get us there. Identifier This specifies what kind of element we have: usually either an image (pic) or some piece of text (caption). Size Since we know how our grid is constructed and the potential widths of our images, we can knock out a space equal to the width of any number of columns. In our example, that value can be one, two, three, four, five, six, or seven. Placement This tells the element where to go. In our example we can use a class of left or right, which sets the appropriate floating rule. Additions I created a few additions that be tacked on after the “placement” in the class stack: solo, for a bit more space beneath images without captions, frame for images that need a border, and inset for an element that appears inside of a block of text. Outset images are my default, but you could easily switch the default concept to use inset images and create a class of outset to pull them out of the content columns. The CSS /* I D E N T I F I E R */ .pic p, .caption { font-size: 11px; line-height: 16px; font-family: Verdana, Arial, sans-serif; color: #666; margin: 4px 0 10px; } /* P L A C E M E N T */ .left {float: left; margin-right: 20px;} .right {float: right; margin-left: 20px;} .right.inset {margin: 0 120px 0 20px;} /* img floated right within text */ .left.inset {margin-left: 230px;} /* img floated left within text */ /* S I Z E */ .one {width: 100px;} .two {width: 210px;} .three {width: 320px;} .four {width: 430px;} .five {width: 540px;} .six {width: 650px;} .seven {width: 760px;} .eight {width: 870px;} /* A D D I T I O N S */ .frame {border: 1px solid #999;} .solo img {margin-bottom: 20px;} In Use You can already see how powerful this approach can be. If you want an image and a caption on the left to stretch over half of the page, you would use:

    Caption goes here.

    Or, for that same image with a border and no caption: You just tack on the classes that contain the qualities you need. And because we’ve kept each class so simple, we can apply these same stylings to other elements too:

    Caption goes here.

    Caveats Obviously there are some potential semantic hang-ups with these methods. While classes like pic and caption stem the tide a bit, others like left and right are tougher to justify. This is something that you have to decide for yourself; I’m fine with the occasional four or left class because I think there’s a good tradeoff. Just as a fully semantic solution to this problem would likely be imperfect, this solution is imperfect from the other side of the semantic fence. Additionally, IE6 doesn’t understand the chain of classes within a CSS selector (like .right.inset). If you need to support IE6, you may have to write a few more CSS rules to accommodate any discrepancies. Opportunities This is clearly a simple example, but starting with a modular foundation like this leaves the door open for opportunity. We’ve created a highly flexible and human-readable system for layout manipulation. Obviously, this is something that would need to be tailored to the spacing and sizes of your site, but the systematic approach is very powerful, especially for editorial websites whose articles might have lots of images of varying sizes. It may not get us fully to the flexibility of WYSIWYG print layouts, but methods like this point us in a direction of designs that can adapt to the needs of the content. View the example: without grid and with grid.",2008,Jason Santa Maria,jasonsantamaria,2008-12-15T00:00:00+00:00,https://24ways.org/2008/making-modular-layout-systems/,process 137,Cheating Color,"Have you ever been strapped to use specific colors outlined in a branding guide? Felt restricted because those colors ended up being too light or dark for the way you want to use them? Here’s the solution: throw out your brand guide. gasp! OK, don’t throw it out. Just put it in a drawer for a few minutes. Branding Guides be Damned When dealing with color on screen, it’s easy to get caught up in literal values from hex colors, you can cheat colors ever so slightly to achieve the right optical value. This is especially prevalent when trying to bring a company’s identity colors to a screen design. Because the most important idea behind a brand guide is to help a company maintain the visual integrity of their business, consider hex numbers to be guidelines rather than law. Once you are familiar enough with the colors your company uses, you can start to flex them a bit, and take a few liberties. This is a quick method for cheating to get the color you really want. With a little sleight of design, we can swap a color that might be part of your identity guidelines, with one that works better optically, and no one will be the wiser! Color is a Wily Beast This might be hard: You might have to break out of the idea that a color can only be made using one method. Color is fluid. It interacts and changes based on its surroundings. Some colors can appear lighter or darker based on what color they appear on or next to. The RGB gamut is additive color, and as such, has a tendency to push contrast in the direction that objects may already be leaning—increasing the contrast of light colors on dark colors and decreasing the contrast of light on light. Obviously, because we are talking about monitors here, these aren’t hard and fast rules. Cheat and Feel Good About It On a light background, when you have a large element of a light color, a small element of the same color will appear lighter. Enter our fake company: Double Dagger. They manufacture footnotes. Take a look at Fig. 1 below. The logo (Double Dagger), rule, and small text are all #6699CC. Because the logo so large, we get a good sense of the light blue color. Unfortunately, the rule and small text beneath it feel much lighter because we can’t create enough contrast with such small shapes in that color. Now take a look at Fig. 2. Our logo is still #6699CC, but now the rule and smaller text have been cheated to #4477BB, effectively giving us the same optical color that we used in the logo. You will find that we get a better sense of the light blue, and the added benefit of more contrast for our text. Doesn’t that feel good? Conversely, when you have a large element of a dark color, a small element of the same color will appear darker. Let’s look at Fig. 3 below. Double Dagger has decided to change its identity colors from blue to red. In Fig. 3, our logo, rule, and small text are all #330000, a very dark red. If you look at the rule and small text below the logo, you will notice that they seem dark enough to be confused with black. The dark red can’t be sustained by the smaller shapes. Now let’s look at Fig. 4. The logo is still #33000, but we’ve now cheated the rule and smaller text to #550000. This gives us a better sense of a red, but preserves the dark and moody direction the company has taken. But we’ve only touched on color against a white background. For colors against a darker background, you may find lighter colors work fine, but darker colors need to be cheated a bit to the lighter side in order to reach a good optical equivalent. Take a look below at Fig. 5 and Fig. 6. Both use the same exact corresponding colors as Fig. 1 and Fig. 2 above, but now they are set against a dark background. Where the blue used in Fig. 1 above was too light for the smaller elements, we find it is just right for them in Fig. 5, and the darker blue we used in Fig. 2 has now proven too dark for a dark background, as evidenced in Fig. 6. Your mileage may vary, and this may not be applicable in all situations, but consider it to be just another tool on your utility belt for dealing with color problems.",2006,Jason Santa Maria,jasonsantamaria,2006-12-23T00:00:00+00:00,https://24ways.org/2006/cheating-color/,design 127,Showing Good Form,"Earlier this year, I forget exactly when (it’s been a good year), I was building a client site that needed widgets which look like this (designed, incidentally, by my erstwhile writing partner, Cameron Adams): Building this was a challenge not just in CSS, but in choosing the proper markup – how should such a widget be constructed? Mmm … markup It seemed to me there were two key issues to deal with: The function of the interface is to input information, so semantically this is a form, therefore we have to find a way of building it using form elements: fieldset, legend, label and input We can’t use a table for layout, even though that would clearly be the easiest solution! Abusing tables for layout is never good – physical layout is not what table semantics mean. But even if this data can be described as a table, we shouldn’t mix forms markup with non-forms markup, because of the behavioral impact this can have on a screen reader: To take a prominent example, the screen reader JAWS has a mode specifically for interacting with forms (cunningly known as “forms mode”). When running in this mode its output only includes relevant elements – legends, labels and form controls themselves. Any other kind of markup – like text in a previous table cell, a paragraph or list in between – is simply ignored. The user in this situation would have to switch continually in and out of forms mode to hear all the content. (For more about this issue and some test examples, there’s a thread at accessify forum which wanders in that direction.) One further issue for screen reader users is implied by the design: the input fields are associated together in rows and columns, and a sighted user can visually scan across and down to make those associations; but a blind user can’t do that. For such a user the row and column header data will need to be there at every axis; in other words, the layout should be more like this: And constructed with appropriate semantic markup to convey those relationships. By this point the selection of elements seems pretty clear: each row is a fieldset, the row header is a legend, and each column header is a label, associated with an input. Here’s what that form looks like with no CSS: And here’s some markup for the first row (with most of the attributes removed just to keep this example succinct):
    Match points
    The span inside each legend is because legend elements are highly resistant to styling! Indeed they’re one of the most stubborn elements in the browsers’ vocabulary. Oh man … how I wrestled with the buggers … until this obvious alternative occurred to me! So the legend element itself is just a container, while all the styling is on the inner span. Oh yeah, there was some CSS too I’m not gonna dwell too much on the CSS it took to make this work – this is a short article, and it’s all there in the demo [demo page, style sheet] But I do want to touch on the most interesting bit – where we get from a layout with headers on every row, to one where only the top row has headers – or at least, so it appears to graphical browsers. For screen readers, as we noted, we need those headers on every row, so we should employ some cunning CSS to partly negate their visual presence, without removing them from the output. The core styling for each label span is like this: label span { display:block; padding:5px; line-height:1em; background:#423221; color:#fff; font-weight:bold; } But in the rows below the header they have these additional rules: fieldset.body label span { padding:0 5px; line-height:0; position:relative; top:-10000em; } The rendered width of the element is preserved, ensuring that the surrounding label is still the same width as the one in the header row above, and hence a unified column width is preserved all the way down. But the element effectively has no height, and so it’s effectively invisible. The styling is done this way, rather than just setting the height to zero and using overflow:hidden, because to do that would expose an unrelated quirk with another popular screen reader! (It would hide the output from Window Eyes, as shown in this test example at access matters.) The finished widget It’s an intricate beast allright! But after all that we do indeed get the widget we want: Demo page Style sheet It’s not perfect, most notably because the legends have to have a fixed width; this can be in em to allow for text scaling, but it still doesn’t allow the content to break into multiple lines. It also doesn’t look quite right in Safari; and some CSS hacking was needed to make it look right in IE6 and IE7. Still it worked well enough for the purpose, and satisfied the client completely. And most of all it re-assured me in my faith – that there’s never any need to abuse tables for layout. (Unless of course you think this content is a table anyway, but that’s another story!)",2006,James Edwards,jamesedwards,2006-12-11T00:00:00+00:00,https://24ways.org/2006/showing-good-form/,ux 269,Adaptive Images for Responsive Designs… Again,"When I was asked to write an article for 24 ways I jumped at the chance, as I’d been wanting to write about some fun hacks for responsive images and related parsing behaviours. My heart sank a little when Matt Wilcox beat me to the subject, but it floated back up when I realized I disagreed with his method and still had something to write about. So, Matt Wilcox, if that is your real name (and I’m pretty sure it is), I disagree. I see your dirty server-based hack and raise you an even dirtier client-side hack. Evil laugh, etc., etc. You guys can stomach yet another article about responsive design, right? Right? Half the room gets up to leave Whoa, whoa… OK, I’ll cut to the chase… TL;DR In a previous episode, we were introduced to Debbie and her responsive cat poetry page. Well, now she’s added some reviews of cat videos and some images of cats. Check out her new page and have a play around with the browser window. At smaller widths, the images change and the design responds. The benefits of this method are: it’s entirely client-side images are still shown to users without JavaScript your media queries stay in your CSS file no repetition of image URLs no extra downloads per image it’s fast enough to work on resize it’s pure filth What’s wrong with the server-side solution? Responsive design is a client-side issue; involving the server creates a boatload of problems. It sets a cookie at the top of the page which is read in subsequent requests. However, the cookie is not guaranteed to be set in time for requests on the same page, so the server may see an old value or no value at all. Serving images via server scripts is much slower than plain old static hosting. The URL can only cache with vary: cookie, so the cache breaks when the cookie changes, even if the change is unrelated. Also, far-future caching is out for devices that can change width. It depends on detecting screen width, which is rather messy on mobile devices. Responding to things other than screen width (such as DPI) means packing more information into the cookie, and a more complicated script at the top of each page. So, why isn’t this straightforward on the client? Client-side solutions to the problem involve JavaScript testing user agent properties (such as screen width), looping through some images and setting their URLs accordingly. However, by the time JavaScript has sprung into action, the original image source has already started downloading. If you change the source of an image via JavaScript, you’re setting off yet another request. Images are downloaded as soon as their DOM node is created. They don’t need to be visible, they don’t need to be in the document. new Image().src = url The above will start an HTTP request for url. This is a handy trick for quick requests and preloading, but also shows the browser’s eagerness to download images. Here’s an example of that in action. Check out the network tab in Web Inspector (other non-WebKit development aids are available) to see the image requests. Because of this, some client-side solutions look like this: where t.gif is a 1×1px tiny transparent GIF. This results in no images if JavaScript isn’t available. Dealing with the absence of JavaScript is still important, even on mobile. I was recently asked to make a website work on an old Blackberry 9000. I was able to get most of the way there by preventing that OS parsing any JavaScript, and that was only possible because the site didn’t depend on it. We need to delay loading images for JavaScript users, but ensure they load for users without JavaScript. How can we conditionally parse markup depending on JavaScript support? Oh yeah!
    s. He discovered that by simply not using the semantically-correct Links Some email clients will overwrite your link colors with their defaults, and you can avoid this by taking two steps. First, set a default color for each link inline like so: this is a link Next, add a redundant span inside the a tag. this is a link To some this may be overkill, but if link color is important to your design then a superfluous span is the best way to achieve consistency. Images in HTML emails The most important thing to remember about images in email is that they won’t be visible by default for many subscribers. If you start your design with that assumption, it forces you to keep things simple and ensure no important content is suppressed by image blocking. With this in mind, here are the essentials to remember when using images in HTML email: Avoid spacer images While the combination of spacer images and nested tables was popular on the web ten years ago, image blocking in many email clients has ruled it out as a reliable technique today. Most clients replace images with an empty placeholder in the same dimensions, others strip the image altogether. Given image blocking is on by default in most email clients, this can lead to a poor first impression for many of your subscribers. Stick to fixed cell widths to keep your formatting in place with or without images. Always include the dimensions of your image If you forget to set the dimensions for each image, a number of clients will invent their own sizes when images are blocked and break your layout. Also, ensure that any images are correctly sized before adding them to your email. Some email clients will ignore the dimensions specified in code and rely on the true dimensions of your image. Avoid PNGs Lotus Notes 6 and 7 don’t support 8-bit or 24-bit PNG images, so stick with the GIF or JPG formats for all images, even if it means some additional file size. Provide fallback colors for background images Outlook 2007 has no support for background images (aside from this hack to get full page background images working). If you want to use a background image in your design, always provide a background color the email client can fall back on. This solves both the image blocking and Outlook 2007 problem simultaneously. Don’t forget alt text Lack of standards support means email clients have long destroyed the chances of a semantic and accessible HTML email. Even still, providing alt text is important from an image blocking perspective. Even with images suppressed by default, many email clients will display the provided alt text instead. Just remember that some email clients like Outlook 2007, Hotmail and Apple Mail don’t support alt text at all when images are blocked. Use the display hack for Hotmail For some inexplicable reason, Windows Live Hotmail adds a few pixels of additional padding below images. A workaround is to set the display property like so. img {display:block;} This removes the padding in Hotmail and still gives you the predicable result in other email clients. Don’t use floats Both Outlook 2007 and earlier versions of Notes offer no support for the float property. Instead, use the align attribute of the img tag to float images in your email. If you’re seeing strange image behavior in Yahoo! Mail, adding align=“top” to your images can often solve this problem. Video in email With no support for JavaScript or the object tag, video in email (if you can call it that) has long been limited to animated gifs. However, some recent research I did into the HTML5 video tag in email showed some promising results. Turns out HTML5 video does work in many email clients right now, including Apple Mail, Entourage 2008, MobileMe and the iPhone. The real benefit of this approach is that if the video isn’t supported, you can provide reliable fallback content such as an animated GIF or a clickable image linking to the video in the browser. Of course, the question of whether you should add video to email is another issue altogether. If you lean toward the “yes” side check out the technique with code samples. What about mobile email? The mobile email landscape was a huge mess until recently. With the advent of the iPhone, Android and big improvements from Palm and RIM, it’s becoming less important to think of mobile as a different email platform altogether. That said, there are a few key pointers to keep in mind when coding your emails to get a decent result for your more mobile subscribers. Keep the width less than 600 pixels Because of email client preview panes, this rule was important long before mobile email clients came of age. In truth, the iPhone and Pre have a viewport of 320 pixels, the Droid 480 pixels and the Blackberry models hover around 360 pixels. Sticking to a maximum of 600 pixels wide ensures your design should still be readable when scaled down for each device. This width also gives good results in desktop and web-based preview panes. Be aware of automatic text resizing In what is almost always a good feature, email clients using webkit (such as the iPhone, Pre and Android) can automatically adjust font sizes to increase readability. If testing shows this feature is doing more harm than good to your design, you can always disable it with the following CSS rule: -webkit-text-size-adjust: none; Don’t forget to test While standards support in email clients hasn’t made much progress in the last few years, there has been continual change (for better or worse) in some email clients. Web-based providers like Yahoo!, Hotmail and Gmail are notorious for this. On countless occasions I’ve seen a proven design suddenly stop working without explanation. For this reason alone it’s important to retest your email designs on a regular basis. I find a quick test every month or so does the trick, especially in the web-based clients. The good news is that after designing and testing a few HTML email campaigns, you will find that order will emerge from the chaos. Many of these pitfalls will become quite predictable and your inbox-friendly designs will take shape with them in mind. Looking ahead Designing HTML email can be a tough pill for new designers and standardistas to swallow, especially given the fickle and retrospective nature of email clients today. With HTML5 just around the corner we are entering a new, uncertain phase. Will email client developers take the opportunity to repent on past mistakes and bring email clients into the present? The aim of groups such as the Email Standards Project is to make much of the above advice as redundant as the long-forgotten and tags, however, only time will tell if this is to become a reality. Although not the most compliant (or fashionable) medium, the results speak for themselves – email is, and will continue to be one of the most successful and targeted marketing channels available to you. As a designer with HTML email design skills in your arsenal, you have the opportunity to not only broaden your service offering, but gain a unique appreciation of how vital standards are. Next steps Ready to get started? There are a number of HTML email design galleries to provide ideas and inspiration for your own designs. http://www.campaignmonitor.com/gallery/ http://htmlemailgallery.com/ http://inboxaward.com/ Enjoy!",2009,David Greiner,davidgreiner,2009-12-13T00:00:00+00:00,https://24ways.org/2009/rock-solid-html-emails/,code 234,An Introduction to CSS 3-D Transforms,"Ladies and gentlemen, it is the second decade of the third millennium and we are still kicking around the same 2-D interface we got three decades ago. Sure, Apple debuted a few apps for OSX 10.7 that have a couple more 3-D flourishes, and Microsoft has had that Flip 3D for a while. But c’mon – 2011 is right around the corner. That’s Twenty Eleven, folks. Where is our 3-D virtual reality? By now, we should be zipping around the Metaverse on super-sonic motorbikes. Granted, the capability of rendering complex 3-D environments has been present for years. On the web, there are already several solutions: Flash; three.js in ; and, eventually, WebGL. Finally, we meagre front-end developers have our own three-dimensional jewel: CSS 3-D transforms! Rationale Like a beautiful jewel, 3-D transforms can be dazzling, a true spectacle to behold. But before we start tacking 3-D diamonds and rubies to our compositions like Liberace‘s tailor, we owe it to our users to ask how they can benefit from this awesome feature. An entire application should not take advantage of 3-D transforms. CSS was built to style documents, not generate explorable environments. I fail to find a benefit to completing a web form that can be accessed by swivelling my viewport to the Sign-Up Room (although there have been proposals to make the web just that). Nevertheless, there are plenty of opportunities to use 3-D transforms in between interactions with the interface, via transitions. Take, for instance, the Weather App on the iPhone. The application uses two views: a details view; and an options view. Switching between these two views is done with a 3-D flip transition. This informs the user that the interface has two – and only two – views, as they can exist only on either side of the same plane. Flipping from details view to options view via a 3-D transition Also, consider slide shows. When you’re looking at the last slide, what cues tip you off that advancing will restart the cycle at the first slide? A better paradigm might be achieved with a 3-D transform, placing the slides side-by-side in a circle (carousel) in three-dimensional space; in that arrangement, the last slide obviously comes before the first. 3-D transforms are more than just eye candy. We can also use them to solve dilemmas and make our applications more intuitive. Current support The CSS 3D Transforms module has been out in the wild for over a year now. Currently, only Safari supports the specification – which includes Safari on Mac OS X and Mobile Safari on iOS. The support roadmap for other browsers varies. The Mozilla team has taken some initial steps towards implementing the module. Mike Taylor tells me that the Opera team is keeping a close eye on CSS transforms, and is waiting until the specification is fleshed out. And our best friend Internet Explorer still needs to catch up to 2-D transforms before we can talk about the 3-D variety. To make matters more perplexing, Safari’s WebKit cousin Chrome currently accepts 3-D transform declarations, but renders them in 2-D space. Chrome team member Paul Irish, says that 3-D transforms are on the horizon, perhaps in one of the next 8.0 releases. This all adds up to a bit of a challenge for those of us excited by 3-D transforms. I’ll give it to you straight: missing the dimension of depth can make degradation a bit ungraceful. Unless the transform is relatively simple and holds up in non-3D-supporting browsers, you’ll most likely have to design another solution. But what’s another hurdle in a steeplechase? We web folk have had our mettle tested for years. We’re prepared to devise multiple solutions. Here’s the part of the article where I mention Modernizr, and you brush over it because you’ve read this part of an article hundreds of times before. But seriously, it’s the best way to test for CSS 3-D transform support. Use it. Even with these difficulties mounting up, trying out 3-D transforms today is the right move. The CSS 3-D transforms module was developed by the same team at Apple that produced the CSS 2D Transforms and Animation modules. Both specifications have since been adopted by Mozilla and Opera. Transforming in three-dimensions now will guarantee you’ll be ahead of the game when the other browsers catch up. The choice is yours. You can make excuses and pooh-pooh 3-D transforms because they’re too hard and only snobby Apple fans will see them today. Or, with a tip of the fedora to Mr Andy Clarke, you can get hard-boiled and start designing with the best features out there right this instant. So, I bid you, in the words of the eternal Optimus Prime… Transform and roll out. Let’s get coding. Perspective To activate 3-D space, an element needs perspective. This can be applied in two ways: using the transform property, with the perspective as a functional notation: -webkit-transform: perspective(600); or using the perspective property: -webkit-perspective: 600; See example: Perspective 1. The red element on the left uses transform: perspective() functional notation; the blue element on the right uses the perspective property These two formats both trigger a 3-D space, but there is a difference. The first, functional notation is convenient for directly applying a 3-D transform on a single element (in the previous example, I use it in conjunction with a rotateY transform). But when used on multiple elements, the transformed elements don’t line up as expected. If you use the same transform across elements with different positions, each element will have its own vanishing point. To remedy this, use the perspective property on a parent element, so each child shares the same 3-D space. See Example: Perspective 2. Each red box on the left has its own vanishing point within the parent container; the blue boxes on the right share the vanishing point of the parent container The value of perspective determines the intensity of the 3-D effect. Think of it as a distance from the viewer to the object. The greater the value, the further the distance, so the less intense the visual effect. perspective: 2000; yields a subtle 3-D effect, as if we were viewing an object from far away. perspective: 100; produces a tremendous 3-D effect, like a tiny insect viewing a massive object. By default, the vanishing point for a 3-D space is positioned at its centre. You can change the position of the vanishing point with perspective-origin property. -webkit-perspective-origin: 25% 75%; See Example: Perspective 3. 3-D transform functions As a web designer, you’re probably well acquainted with working in two dimensions, X and Y, positioning items horizontally and vertically. With a 3-D space initialised with perspective, we can now transform elements in all three glorious spatial dimensions, including the third Z dimension, depth. 3-D transforms use the same transform property used for 2-D transforms. If you’re familiar with 2-D transforms, you’ll find the basic 3D transform functions fairly similar. rotateX(angle) rotateY(angle) rotateZ(angle) translateZ(tz) scaleZ(sz) Whereas translateX() positions an element along the horizontal X-axis, translateZ() positions it along the Z-axis, which runs front to back in 3-D space. Positive values position the element closer to the viewer, negative values further away. The rotate functions rotate the element around the corresponding axis. This is somewhat counter-intuitive at first, as you might imagine that rotateX will spin an object left to right. Instead, using rotateX(45deg) rotates an element around the horizontal X-axis, so the top of the element angles back and away, and the bottom gets closer to the viewer. See Example: Transforms 1. 3-D rotate() and translate() functions around each axis There are also several shorthand transform functions that require values for all three dimensions: translate3d(tx,ty,tz) scale3d(sx,sy,sz) rotate3d(rx,ry,rz,angle) Pro-tip: These foo3d() transform functions also have the benefit of triggering hardware acceleration in Safari. Dean Jackson, CSS 3-D transform spec author and main WebKit dude, writes (to Thomas Fuchs): In essence, any transform that has a 3D operation as one of its functions will trigger hardware compositing, even when the actual transform is 2D, or not doing anything at all (such as translate3d(0,0,0)). Note this is just current behaviour, and could change in the future (which is why we don’t document or encourage it). But it is very helpful in some situations and can significantly improve redraw performance. For the sake of simplicity, my demos will use the basic transform functions, but if you’re writing production-ready CSS for iOS or Safari-only, make sure to use the foo3d() functions to get the best rendering performance. Card flip We now have all the tools to start making 3-D objects. Let’s get started with something simple: flipping a card. Here’s the basic markup we’ll need:
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    The .container will house the 3-D space. The #card acts as a wrapper for the 3-D object. Each face of the card has a separate element: .front; and .back. Even for such a simple object, I recommend using this same pattern for any 3-D transform. Keeping the 3-D space element and the object element(s) separate establishes a pattern that is simple to understand and easier to style. We’re ready for some 3-D stylin’. First, apply the necessary perspective to the parent 3-D space, along with any size or positioning styles. .container { width: 200px; height: 260px; position: relative; -webkit-perspective: 800; } Now the #card element can be transformed in its parent’s 3-D space. We’re combining absolute and relative positioning so the 3-D object is removed from the flow of the document. We’ll also add width: 100%; and height: 100%;. This ensures the object’s transform-origin will occur in the centre of .container. More on transform-origin later. Let’s add a CSS3 transition so users can see the transform take effect. #card { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; -webkit-transition: -webkit-transform 1s; } The .container’s perspective only applies to direct descendant children, in this case #card. In order for subsequent children to inherit a parent’s perspective, and live in the same 3-D space, the parent can pass along its perspective with transform-style: preserve-3d. Without 3-D transform-style, the faces of the card would be flattened with its parents and the back face’s rotation would be nullified. To position the faces in 3-D space, we’ll need to reset their positions in 2-D with position: absolute. In order to hide the reverse sides of the faces when they are faced away from the viewer, we use backface-visibility: hidden. #card figure { display: block; position: absolute; width: 100%; height: 100%; -webkit-backface-visibility: hidden; } To flip the .back face, we add a basic 3-D transform of rotateY(180deg). #card .front { background: red; } #card .back { background: blue; -webkit-transform: rotateY(180deg); } With the faces in place, the #card requires a corresponding style for when it is flipped. #card.flipped { -webkit-transform: rotateY(180deg); } Now we have a working 3-D object. To flip the card, we can toggle the flipped class. When .flipped, the #card will rotate 180 degrees, thus exposing the .back face. See Example: Card 1. Flipping a card in three dimensions Slide-flip Take another look at the Weather App 3-D transition. You’ll notice that it’s not quite the same effect as our previous demo. If you follow the right edge of the card, you’ll find that its corners stay within the container. Instead of pivoting from the horizontal centre, it pivots on that right edge. But the transition is not just a rotation – the edge moves horizontally from right to left. We can reproduce this transition just by modifying a couple of lines of CSS from our original card flip demo. The pivot point for the rotation occurs at the right side of the card. By default, the transform-origin of an element is at its horizontal and vertical centre (50% 50% or center center). Let’s change it to the right side: #card { -webkit-transform-origin: right center; } That flip now needs some horizontal movement with translateX. We’ll set the rotation to -180deg so it flips right side out. #card.flipped { -webkit-transform: translateX(-100%) rotateY(-180deg); } See Example: Card 2. Creating a slide-flip from the right edge of the card Cube Creating 3-D card objects is a good way to get started with 3-D transforms. But once you’ve mastered them, you’ll be hungry to push it further and create some true 3-D objects: prisms. We’ll start out by making a cube. The markup for the cube is similar to the card. This time, however, we need six child elements for all six faces of the cube:
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    Basic position and size styles set the six faces on top of one another in the container. .container { width: 200px; height: 200px; position: relative; -webkit-perspective: 1000; } #cube { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } #cube figure { width: 196px; height: 196px; display: block; position: absolute; border: 2px solid black; } With the card, we only had to rotate its back face. The cube, however, requires that five of the six faces to be rotated. Faces 1 and 2 will be the front and back. Faces 3 and 4 will be the sides. Faces 5 and 6 will be the top and bottom. #cube .front { -webkit-transform: rotateY(0deg); } #cube .back { -webkit-transform: rotateX(180deg); } #cube .right { -webkit-transform: rotateY(90deg); } #cube .left { -webkit-transform: rotateY(-90deg); } #cube .top { -webkit-transform: rotateX(90deg); } #cube .bottom { -webkit-transform: rotateX(-90deg); } We could remove the first #cube .front style declaration, as this transform has no effect, but let’s leave it in to keep our code consistent. Now each face is rotated, and only the front face is visible. The four side faces are all perpendicular to the viewer, so they appear invisible. To push them out to their appropriate sides, they need to be translated out from the centre of their positions. Each side of the cube is 200 pixels wide. From the cube’s centre they’ll need to be translated out half that distance, 100px. #cube .front { -webkit-transform: rotateY(0deg) translateZ(100px); } #cube .back { -webkit-transform: rotateX(180deg) translateZ(100px); } #cube .right { -webkit-transform: rotateY(90deg) translateZ(100px); } #cube .left { -webkit-transform: rotateY(-90deg) translateZ(100px); } #cube .top { -webkit-transform: rotateX(90deg) translateZ(100px); } #cube .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); } Note here that the translateZ function comes after the rotate. The order of transform functions is important. Take a moment and soak this up. Each face is first rotated towards its position, then translated outward in a separate vector. We have a working cube, but we’re not done yet. Returning to the Z-axis origin For the sake of our users, our 3-D transforms should not distort the interface when the active panel is at its resting position. But once we start pushing elements off their Z-axis origin, distortion is inevitable. In order to keep 3-D transforms snappy, Safari composites the element, then applies the transform. Consequently, anti-aliasing on text will remain whatever it was before the transform was applied. When transformed forward in 3-D space, significant pixelation can occur. See Example: Transforms 2. Looking back at the Perspective 3 demo, note that no matter how small the perspective value is, or wherever the transform-origin may be, the panel number 1 always returns to its original position, as if all those funky 3-D transforms didn’t even matter. To resolve the distortion and restore pixel perfection to our #cube, we can push the 3-D object back, so that the front face will be positioned back to the Z-axis origin. #cube { -webkit-transform: translateZ(-100px); } See Example: Cube 1. Restoring the front face to the original position on the Z-axis Rotating the cube To expose any face of the cube, we’ll need a style that rotates the cube to expose any face. The transform values are the opposite of those for the corresponding face. We toggle the necessary class on the #box to apply the appropriate transform. #cube.show-front { -webkit-transform: translateZ(-100px) rotateY(0deg); } #cube.show-back { -webkit-transform: translateZ(-100px) rotateX(-180deg); } #cube.show-right { -webkit-transform: translateZ(-100px) rotateY(-90deg); } #cube.show-left { -webkit-transform: translateZ(-100px) rotateY(90deg); } #cube.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); } #cube.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); } Notice how the order of the transform functions has reversed. First, we push the object back with translateZ, then we rotate it. Finishing up, we can add a transition to animate the rotation between states. #cube { -webkit-transition: -webkit-transform 1s; } See Example: Cube 2. Rotating the cube with a CSS transition Rectangular prism Cubes are easy enough to generate, as we only have to worry about one measurement. But how would we handle a non-regular rectangular prism? Let’s try to make one that’s 300 pixels wide, 200 pixels high, and 100 pixels deep. The markup remains the same as the #cube, but we’ll switch the cube id for #box. The container styles remain mostly the same: .container { width: 300px; height: 200px; position: relative; -webkit-perspective: 1000; } #box { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } Now to position the faces. Each set of faces will need their own sizes. The smaller faces (left, right, top and bottom) need to be positioned in the centre of the container, where they can be easily rotated and then shifted outward. The thinner left and right faces get positioned left: 100px ((300 − 100) ÷ 2), The stouter top and bottom faces get positioned top: 50px ((200 − 100) ÷ 2). #box figure { display: block; position: absolute; border: 2px solid black; } #box .front, #box .back { width: 296px; height: 196px; } #box .right, #box .left { width: 96px; height: 196px; left: 100px; } #box .top, #box .bottom { width: 296px; height: 96px; top: 50px; } The rotate values can all remain the same as the cube example, but for this rectangular prism, the translate values do differ. The front and back faces are each shifted out 50 pixels since the #box is 100 pixels deep. The translate value for the left and right faces is 150 pixels for their 300 pixels width. Top and bottom panels take 100 pixels for their 200 pixels height: #box .front { -webkit-transform: rotateY(0deg) translateZ(50px); } #box .back { -webkit-transform: rotateX(180deg) translateZ(50px); } #box .right { -webkit-transform: rotateY(90deg) translateZ(150px); } #box .left { -webkit-transform: rotateY(-90deg) translateZ(150px); } #box .top { -webkit-transform: rotateX(90deg) translateZ(100px); } #box .bottom { -webkit-transform: rotateX(-90deg) translateZ(100px); } See Example: Box 1. Just like the cube example, to expose a face, the #box needs to have a style to reverse that face’s transform. Both the translateZ and rotate values are the opposites of the corresponding face. #box.show-front { -webkit-transform: translateZ(-50px) rotateY(0deg); } #box.show-back { -webkit-transform: translateZ(-50px) rotateX(-180deg); } #box.show-right { -webkit-transform: translateZ(-150px) rotateY(-90deg); } #box.show-left { -webkit-transform: translateZ(-150px) rotateY(90deg); } #box.show-top { -webkit-transform: translateZ(-100px) rotateX(-90deg); } #box.show-bottom { -webkit-transform: translateZ(-100px) rotateX(90deg); } See Example: Box 2. Rotating the rectangular box with a CSS transition Carousel Front-end developers have a myriad of choices when it comes to content carousels. Now that we have 3-D capabilities in our browsers, why not take a shot at creating an actual 3-D carousel? The markup for this demo takes the same form as the box, cube and card. Let’s make it interesting and have a carousel with nine panels.
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    Now, apply basic layout styles. Let’s give each panel of the #carousel 20 pixel gaps between one another, done here with left: 10px; and top: 10px;. The effective width of each panel is 210 pixels. .container { width: 210px; height: 140px; position: relative; -webkit-perspective: 1000; } #carousel { width: 100%; height: 100%; position: absolute; -webkit-transform-style: preserve-3d; } #carousel figure { display: block; position: absolute; width: 186px; height: 116px; left: 10px; top: 10px; border: 2px solid black; } Next up: rotating the faces. This #carousel has nine panels. If each panel gets an equal distribution on the carousel, each panel would be rotated forty degrees from its neighbour (360 ÷ 9). #carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg); } #carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg); } #carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg); } #carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg); } #carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg); } #carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg); } #carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg); } #carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg); } #carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg); } Now, the outward shift. Back when we were creating the cube and box, the translate value was simple to calculate, as it was equal to one half the width, height or depth of the object. With this carousel, there is no size we can automatically use as a reference. We’ll have to calculate the distance of the shift by other means. Drawing a diagram of the carousel, we can see that we know only two things: the width of each panel is 210 pixels; and the each panel is rotated forty degrees from the next. If we split one of these segments down its centre, we get a right-angled triangle, perfect for some trigonometry. We can determine the length of r in this diagram with a basic tangent equation: There you have it: the panels need to be translated 288 pixels in 3-D space. #carousel figure:nth-child(1) { -webkit-transform: rotateY(0deg) translateZ(288px); } #carousel figure:nth-child(2) { -webkit-transform: rotateY(40deg) translateZ(288px); } #carousel figure:nth-child(3) { -webkit-transform: rotateY(80deg) translateZ(288px); } #carousel figure:nth-child(4) { -webkit-transform: rotateY(120deg) translateZ(288px); } #carousel figure:nth-child(5) { -webkit-transform: rotateY(160deg) translateZ(288px); } #carousel figure:nth-child(6) { -webkit-transform: rotateY(200deg) translateZ(288px); } #carousel figure:nth-child(7) { -webkit-transform: rotateY(240deg) translateZ(288px); } #carousel figure:nth-child(8) { -webkit-transform: rotateY(280deg) translateZ(288px); } #carousel figure:nth-child(9) { -webkit-transform: rotateY(320deg) translateZ(288px); } If we decide to change the width of the panel or the number of panels, we only need to plug in those two variables into our equation to get the appropriate translateZ value. In JavaScript terms, that equation would be: var tz = Math.round( ( panelSize / 2 ) / Math.tan( ( ( Math.PI * 2 ) / numberOfPanels ) / 2 ) ); // or simplified to var tz = Math.round( ( panelSize / 2 ) / Math.tan( Math.PI / numberOfPanels ) ); Just like our previous 3-D objects, to show any one panel we need only apply the reverse transform on the carousel. Here’s the style to show the fifth panel: -webkit-transform: translateZ(-288px) rotateY(-160deg); See Example: Carousel 1. By now, you probably have two thoughts: Rewriting transform styles for each panel looks tedious. Why bother doing high school maths? Aren’t robots supposed to be doing all this work for us? And you’re absolutely right. The repetitive nature of 3-D objects lends itself to scripting. We can offload all the monotonous transform styles to our dynamic script, which, if done correctly, will be more flexible than the hard-coded version. See Example: Carousel 2. Conclusion 3-D transforms change the way we think about the blank canvas of web design. Better yet, they change the canvas itself, trading in the flat surface for voluminous depth. My hope is that you took at least one peak at a demo and were intrigued. We web designers, who have rejoiced for border-radius, box-shadow and background gradients, now have an incredible tool at our disposal in 3-D transforms. They deserve just the same enthusiasm, research and experimentation we have seen on other CSS3 features. Now is the perfect time to take the plunge and start thinking about how to use three dimensions to elevate our craft. I’m breathless waiting for what’s to come. See you on the flip side.",2010,David DeSandro,daviddesandro,2010-12-14T00:00:00+00:00,https://24ways.org/2010/intro-to-css-3d-transforms/,code 134,Photographic Palettes,"How many times have you seen a colour combination that just worked, a match so perfect that it just seems obvious? Now, how many times do you come up with those in your own work? A perfect palette looks easy when it’s done right, but it’s often maddeningly difficult and time-consuming to accomplish. Choosing effective colour schemes will always be more art than science, but there are things you can do that will make coming up with that oh-so-smooth palette just a little a bit easier. A simple trick that can lead to incredibly gratifying results lies in finding a strong photograph and sampling out particularly harmonious colours. Photo Selection Not all photos are created equal. You certainly want to start with imagery that fits the eventual tone you’re attempting to create. A well-lit photo of flowers might lead to a poor colour scheme for a funeral parlour’s web site, for example. It’s worth thinking about what you’re trying to say in advance, and finding a photo that lends itself to your message. As a general rule of thumb, photos that have a lot of neutral or de-saturated tones with one or two strong colours make for the best palette; bright and multi-coloured photos are harder to derive pleasing results from. Let’s start with a relatively neutral image. Sampling In the above example, I’ve surrounded the photo with three different background colours directly sampled from the photo itself. Moving from left to right, you can see how each of the sampled colours is from an area of increasingly smaller coverage within the photo, and yet there’s still a strong harmony between the photo and the background image. I don’t really need to pick the big obvious colours from the photo to create that match, I can easily concentrate on more interesting colours that might work better for what I intend. Using a similar palette, let’s apply those colour choices to a more interesting layout: In this mini-layout, I’ve re-used the same tan colour from the previous middle image as a background, and sampled out a nicely matching colour for the top and bottom overlays, as well as the two different text colours. Because these colours all fall within a narrow range, the overall balance is harmonious. What if I want to try something a little more daring? I have a photo of stacked chairs of all different colours, and I’d like to use a few more of those. No problem, provided I watch my colour contrast: Though it uses varying shades of red, green, and yellow, this palette actually works because the values are even, and the colours muted. Placing red on top of green is usually a hideous combination of death, but if the green is drab enough and the red contrasts well enough, the result can actually be quite pleasing. I’ve chosen red as my loudest colour in this palette, and left green and yellow to play the quiet supporting roles. Obviously, there are no hard and fast rules here. You might not want to sample absolutely every colour in your scheme from a photo. There are times where you’ll need a variation that’s just a little bit lighter, or a blue that’s not in the photo. You might decide to start from a photo base and tweak, or add in colours of your own. That’s okay too. Tonal Variations I’ll leave you with a final trick I’ve been using lately, a way to bring a bit more of a formula into the equation and save some steps. Starting with the same base palette I sampled from the chairs, in the above image I’ve added a pair of overlaying squares that produce tonal variations of each primary. The lighter variation is simply a solid white square set to 40% opacity, the darker one is a black square at 20%. That gives me a highlight and shadow for each colour, which would prove handy if I had to adapt this colour scheme to a larger layout. I could add a few more squares of varying opacities, or adjust the layer blending modes for different effects, but as this looks like a great place to end, I’ll leave that up to your experimental whims. Happy colouring!",2006,Dave Shea,daveshea,2006-12-22T00:00:00+00:00,https://24ways.org/2006/photographic-palettes/,design 151,Get In Shape,"Pop quiz: what’s wrong with the following navigation? Maybe nothing. But then again, maybe there’s something bugging you about the way it comes together, something you can’t quite put your finger on. It seems well-designed, but it also seems a little… off. The design decisions that led to this eventual form were no doubt well-considered: Client: The top level needs to have a “current page” status indicator of some sort. Designer: How about a white tab? Client: Great! The second level needs to show up underneath the first level though… Designer: Okay, but that white tab I just added makes it hard to visually connect the bottom nav to the top. Client: Too late, we’ve seen the white tab and we love it. Try and make it work. Designer: Right. So I placed the second level in its own box. Client: Hmm. They seem too separated. I can’t tell that the yellow nav is the second level of the first. Designer: How about an indicator arrow? Client: Brilliant! The problem is that the end result feels awkward and forced. During the design process, little decisions were made that ultimately affect the overall shape of the navigation. What started out as a neatly contained rounded rectangle ended up as an ambiguous double shape that looks funny, though it’s often hard to pinpoint precisely why. The Shape of Things Well the why in this case is because seemingly unrelated elements in a design still end up visually interacting. Adding a new item to a page impacts everything surrounding it. In this navigation example, we’re looking at two individual objects that are close enough to each other that they form a relationship; if we reduce them to strictly their outlines, it’s a little easier to see that this particular combination registers oddly. The two shapes float with nothing really grounding them. If they were connected, perhaps it would be a different story. The white tab divides the top shape in half, leaving a gap in the middle of it. There’s very little balance in this pairing because the overall shape of the navigation wasn’t considered during the design process. Here’s another example: Gmail. Great email client, but did you ever closely look at what’s going on in that left hand navigation? The continuous blue bar around the message area spills out into the navigation. If we remove all text, we’re left with this odd configuration: Though the reasoning for anchoring the navigation highlight against the message area might be sound, the result is an irregular shape that doesn’t correspond with anything in reality. You may never consciously notice it, but once you do it’s hard to miss. One other example courtesy of last.fm: The two header areas are the same shade of pink so they appear to be closely connected. When reduced to their outlines it’s easy to see that this combination is off-balance: the edges don’t align, the sharp corners of the top shape aren’t consistent with the rounded corners of the bottom, and the part jutting out on the right of the bottom one seems fairly random. The result is a duo of oddly mis-matched shapes. Design Strategies Our minds tend to pick out familiar patterns. A clever designer can exploit this by creating references in his or her work to shapes and combinations with which viewers are already familiar. There are a few simple ideas that can be employed to help you achieve this: consistency, balance, and completion. Consistency A fairly simple way to unify the various disparate shapes on a page is by designing them with a certain amount of internal consistency. You don’t need to apply an identical size, colour, border, or corner treatment to every single shape; devolving a design into boring repetition isn’t what we’re after here. But it certainly doesn’t hurt to apply a set of common rules to most shapes within your work. Consider purevolume and its multiple rounded-corner panels. From the bottom of the site’s main navigation to the grey “Extras” panels halfway down the page (shown above), multiple shapes use a common border radius for unity. Different colours, different sizes, different content, but the consistent outlines create a strong sense of similarity. Not that every shape on the site follows this rule; they break the pattern right at the top with a darker sharp-cornered header, and again with the thumbnails below. But the design remains unified, nonetheless. Balance Arguably the biggest problem with the last.fm example earlier is one of balance. The area poking out of the bottom shape created a fairly obvious imbalance for no apparent reason. The right hand side is visually emphasized due to the greater area of pink coverage, but with the white gap left beside it, the emphasis seems unwarranted. It’s possible to create tension in your design by mismatching shapes and throwing off the balance, but when that happens unintentionally it can look like a mistake. Above are a few examples of design elements in balanced and unbalanced configurations. The examples in the top row are undeniably more pleasing to the eye than those in the bottom row. If these were fleshed out into full designs, those derived from the templates in the top row would naturally result in stronger work. Take a look at the header on 9Rules for a study in well-considered balance. On the left you’ll see a couple of paragraphs of text, on the right you have floating navigational items, and both flank the site’s logo. This unusual layout combines multiple design elements that look nothing alike, and places them together in a way that anchors each so that no one weighs down the header. Completion And finally we come to the idea of completion. Shapes don’t necessarily need hard outlines to be read visually as shapes, which can be exploited for various purposes. Notice how Zend’s mid-page “Business Topics” and “News” items (below) fade out to the right and bottom, but the placement of two of these side-by-side creates an impression of two panels rather than three disparate floating columns. By allowing the viewer’s eye to complete the shapes, they’ve lightened up the design of the page and removed inessential lines. In a busy design this technique could prove quite handy. Along the same lines, the individual shapes within your design may also be combined visually to form outlines of larger shapes. The differently-coloured header and main content/sidebar shapes on Veerle’s blog come together to form a single central panel, further emphasized by the slight drop shadow to the right. Implementation Studying how shape can be used effectively in design is simply a starting point. As with all things design-related, there are no hard and fast rules here; ultimately you may choose to bring these principles into your work more often, or break them for effect. But understanding how shapes interact within a page, and how that effect is ultimately perceived by viewers, is a key design principle you can use to impress your friends.",2007,Dave Shea,daveshea,2007-12-16T00:00:00+00:00,https://24ways.org/2007/get-in-shape/,design 35,SEO in 2015 (and Why You Should Care),"If your business is healthy, you can always find plenty of reasons to leave SEO on your to-do list in perpetuity. After all, SEO is technical, complicated, time-consuming and potentially dangerous. The SEO industry is full of self-proclaimed gurus whose lack of knowledge can be deadly. There’s the terrifying fact that even if you dabble in SEO in the most gentle and innocent way, you might actually end up in a worse state than you were to begin with. To make matters worse, Google keeps changing the rules. There have been a bewildering number of major updates, which despite their cuddly names have had a horrific impact on website owners worldwide. Fear aside, there’s also the issue of time. It’s probably tricky enough to find the time to read this article. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. So why should you care enough about SEO to do it anyway? The main reason is that you probably already see between 30% and 60% of your website traffic come from the search engines. That might make you think that you don’t need to bother, because you’re already doing so well. But you’re almost certainly wrong. If you have a look through the keyword data in your Google Webmaster Tools account, you’ll probably see that around 30–50% of the keywords used to find your website are brand names – the names of your products or companies. These are searches carried out by people who already know about you. But the people who don’t know who you are but are searching for what you sell aren’t finding you right now. This is your opportunity. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Their intelligence does have limits, however, and even though they know your name they won’t be completely clear about what you sell. That’s where SEO would come in. Still need more convincing? How about the fact that the seeming complexities of SEO mean that your competition are almost certainly neglecting it too. They have the same reservations as you about complexity, time and danger, and hopefully they aren’t reading this article and so are none the wiser of the well-kept secret: that 70% of SEO is easy. I’m going to lead you through what you need to do to tap into that stream of people looking for what you sell right now. What is real SEO? Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Understanding your current situation – Google Analytics Before you can do anything to improve your SEO status, you need to get an idea of how you’re already doing. Below is a very quick and easy way of doing so. 1. Open up your Google Analytics account. 2. Click on the date range selector on the top-right of the interface and change the year of the first date to last year. So 12 Dec 2014 will become 12 Dec 2013. Then click on Apply. 3. Click on the All Sessions rectangle towards the top-left, click once on Organic Traffic and click Apply. 4. Click the little black-and-white squares icon that has now appeared under the date selector on the top-right, and drag the slider all the way over to Higher Precision. 5. Change the interval buttons on the top-right of the graph to Week to make this easier to digest. At this point your graph should look something like this: It’s worth noting the approximate proportion of your visitors that currently come from organic sources. 6. Click the little downwards arrow to the right of the All Sessions rectangle and choose Remove, so that we’re only looking at the organic traffic on its own. 7. Click on Select a metric next to the Sessions button above the graph and select Pages / Session. You should then see something like this: In the example above we can see that the quantity of traffic has been increasing since the middle of August, but the quality of the traffic (as measured by the number of pages per session) has fallen significantly. How you choose to view this is down to your own graph, recent history and interpretation of events, but this should give you an indication of how things stand at the present time. Trends are often much more revealing than a snapshot of a brief moment in time. Your Google Webmaster Tools data If you’re not very familiar with your Google Webmaster Tools account, it’s really worth taking ten to fifteen minutes to see what’s on offer. I can’t recommend this enough. From the point of view of an SEO health check, I’d advise you to look into the HTML Improvements, Crawl Errors and Crawl Stats, and most importantly the Search Queries. From what you see here and the trends shown in your Analytics data, you should now have a good idea of your current status. If you want to explore further, I recommend Screaming Frog as a good diagnostics tool, or Botify if your website is large or unusually complex. Combining the data into something useful Your Google Analytics session will have shown you how you’re doing from an SEO point of view in terms of the quantity and, to some extent, the quality of your visitors. But it’s only showing you what is already working. In other words: the people who are finding you on the search engines, and clicking on your links. The Google Webmaster Tools search query data, on the other hand, will give you a better idea of what isn’t working. It will show you the keyword searches that are getting you listed in the results, but which aren’t necessarily getting clicked. And it doesn’t take much by the way of expertise to see why. For example, if you see your targeted keyword, which you feel is extremely relevant, has generated over 2,000 impressions in the last month but produced only two clicks, you’ll probably find a very low average position. Bear in mind that an average position of fourteen will mean being around halfway down the second page of results. Think about how rarely you go beyond the first two or three listings, never mind to the second page of results, and you’ll understand why the click-through rate is so low. So now you have an idea of what you’re being found for at the present time. But what about the other terms? What would you like to be found for? This is one of the more common SEO mistakes, on a number of different levels. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. A better starting point is to brainstorm a small number of your most obvious keywords, then run them through Google’s Keyword Planner. Ignore the information in the Ad group ideas tab, and instead go straight to the Keyword ideas tab. Rather than wade through the very unfriendly interface, I recommend downloading the data as a spreadsheet, in which not only is more detail included, but you can also slice, dice, sort and report the data as required. From there you can delete all the irrelevant columns, and start working your way through the list, deleting any irrelevant keywords as you go along. It’s around this stage that you may hit a problem in terms of where to focus your efforts. The number of reported searches for a given keyword is of course important, but so is the level of competition. Ideally, you’d like keywords with plenty of searches but not too much competition. I personally like to factor both together by adding a column that simply divides the number of searches squared by the level of competition: (number of searches × number of searches) ÷ competition There are plenty of alternatives to this basic formula, but I like it for ease of use and simplicity. Once I’ve added this column, I then sort the data by this value (largest to smallest) and I then only usually need ten to fifteen keywords at most to give me plenty of ideas to work with. This is a slightly involved but effective methodology for keyword research, as what you’re left with is a list of keywords that both Google and you consider to be relevant to the content of your website. And relevance is an important concept in SEO. Real SEO keyword research is about making sure that your customers, website and Google are all in agreement and alignment over the content of your website. Other sources of inspiration and ideas include having a look at what terms your competition are targeting, Google Trends and, of course, Google Suggest. If you’re not sure where to find these things, you can probably work out where to search for them! If you want to dive further into understanding your current search engine status, search for some of the better keywords that you just discovered and see where you rank compared to your competition. Note that it’s vital to avoid Google serving up personalised results, so either use the privacy, incognito or anonymous mode of your browser for the searches, or use a browser that you don’t normally use. I hope this is Internet Explorer. If what you find isn’t great, don’t despair: everything in SEO is fixable (terms and conditions may apply). Putting it all together You should now have a good idea of where things stand with your current search engine traffic, and a solid list of keywords that you’re not getting visitors for but very much want. All that’s left now is to work out how to use these keywords. But before we do, let’s take a quick step back. If you have in any way kept up with what’s been happening in SEO over the last couple of years, you’ll have probably heard about Google updates with names like Panda, Hummingbird, Phantom, Pirate and more. I won’t go into the technical details of what Google is doing, but it is important to understand why they’re trying to do it. At the most basic level, Google understands that there’s a very real problem with people who are trying manipulate its index. In response to this, Google is trying to clean up its results. They don’t want people getting fed up with bad results and considering other options – have you even tried Bing? This is extremely important. Remember earlier when I said that 70% of SEO was easy? That rule still applies. So, for example, if you have a list of keywords that you know are relevant to what you sell, then all you need to do is create great content for them. Incredibly, that’s all there is to it (terms and conditions apply again, unfortunately – see below). There is, however, one simple rule to be consistently followed without exception: that the content you create should not only be good quality and completely original, but it should also be written primarily for the human visitor and not the search engine spider. In other words, if you create some fantastic content for a keyword like “choosing a small business HR service”, then the article should not only make perfect sense if read out loud (as opposed to the same phrase being repeated fifteen times), but also provide real value to the person reading it. So the process is simple: Choose your keywords Create spectacular content Wait. Is it really that simple? Unfortunately there’s a lot more to the other 30% of SEO than just creating great content and waiting for the visitors. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. But there’s the often overlooked fact about Google: it actually does a reasonable job of working out what’s on your website and (to some extent) understanding the gist of it. If you’ve never done any SEO on your website but still get some traffic from Google, this is why. Even without dabbling in the other 30% of SEO, by creating the right content for the right visitors using the precise language and terminology that your potential customers are using, you’re significantly better off than your competition. And you can only gain from this. When you’ve checked this off your to-do list and made it an ingrained part of your content creation process, then you’re ready to delve into the other 30% of SEO. The not-so-easy side. Until then, work on understanding your current situation, exploring the opportunities, creating a list of good keywords, creating the right content for them, and starting 2015 with a little bit of smart, safe and real SEO.",2014,Dave Collins,davecollins,2014-12-15T00:00:00+00:00,https://24ways.org/2014/seo-in-2015-and-why-you-should-care/,business 41,What Is Vagrant and Why Should I Care?,"If you run a web server, a database server and your scripting language(s) of choice on your main machine and you have not yet switched to using virtualisation in your workflow then this essay may be of some value to you. I know you exist because I bump into you daily: freelancers coming in to work on our projects; internet friends complaining about reinstalling a development environment because of an operating system upgrade; fellow agency owners who struggle to brief external help when getting a particular project up and running; or even hardcore back-end developers who “don’t do ops” and prefer to run their development stack of choice locally. There are many perfectly reasonable arguments as to why you may not have already made the switch, from being simply too busy, all the way through to a distrust of the new. I’ll admit that there are many new technologies or workflows that I hear of daily and instantly disregard because I have tool overload, that feeling I get when I hear about a new shiny thing and think “Well, what I do now works – I’ll leave it for others to play with.” If that’s you when it comes to Vagrant then I hope you’ll hear me out. The business case is compelling enough for you to make that switch; as a bonus it’s also really easy to get going. In this article we’ll start off by going through the high level, the tools available and how it all fits together. Then we’ll touch on the justification for making the switch, providing a few use cases that might resonate with you. Finally, I’ll provide a very simple example that you can follow to get yourself up and running. What? You already know what virtualisation is. You use the ability to run an operating system within another operating system every day. Whether that’s Parallels or VMware on your laptop or similar server-based tools that drive the ‘cloud’, squeezing lots of machines on to physical hardware and making it really easy to copy servers and even clusters of servers from one place to another. It’s an amazing technology which has changed the face of the internet over the past fifteen years. Simply put, Vagrant makes it really easy to work with virtual machines. According to the Vagrant docs: If you’re a designer, Vagrant will automatically set everything up that is required for that web app in order for you to focus on doing what you do best: design. Once a developer configures Vagrant, you don’t need to worry about how to get that app running ever again. No more bothering other developers to help you fix your environment so you can test designs. Just check out the code, vagrant up, and start designing. While I’m not sure I agree with the implication that all designers would get others to do the configuring, I think you’ll agree that the “Just check out the code… and start designing” premise is very compelling. You don’t need Vagrant to develop your web applications on virtual machines. All you need is a virtualisation software package, something like VMware Workstation or VirtualBox, and some code. Download the half-gigabyte operating system image that you want and install it. Then download and configure the stack you’ll be working with: let’s say Apache, MySQL, PHP. Then install some libraries, CuRL and ImageMagick maybe, and finally configure the ability to easily copy files from your machine to the new virtual one, something like Samba, or install an FTP server. Once this is all done, copy the code over, import the database, configure Apache’s virtual host, restart and cross your fingers. If you’re a bit weird like me then the above is pretty easy to do and secretly quite fun. Indeed, the amount of traffic to one of my more popular blog posts proves that a lot of people have been building themselves development servers from scratch for some time (or at least trying to anyway), whether that’s on virtual or physical hardware. Or you could use Vagrant. It allows you, or someone else, to specify in plain text how the machine’s virtual hardware should be configured and what should be installed on it. It also makes it insanely easy to get the code on the server. You check out your project, type vagrant up and start work. Why? It’s worth labouring the point that Vagrant makes it really easy; I mean look-no-tangle-of-wires-or-using-vim-and-loads-of-annoying-command-line-stuff easy to run a development environment. That’s all well and good, I hear you say, but there’s a steep learning curve, an overhead to switch. You’re busy and this all sounds great but you need to get on; you’ve got a career to build or a business to run and you don’t have time to learn new stuff right now. In short, what’s the business case? The business case involves saved time, a very low barrier to entry and the ability to give the exact same environment to somebody else. Getting your first development virtual machine running will take minutes, not counting download time. Seriously, use pre-built Vagrant files and provisioners (we’ll touch on this below) and you can start developing immediately. Once you’ve finished developing you can check in your changes, ask a colleague or freelancer to check them out, and then they run the code on the exact same machine – even if they are on the other side of the world and regardless of whether they are on Windows, Linux or Apple OS X. The configuration to build the machine isn’t a huge binary disk image that’ll take ages to download from Git; it’s two small text files that can be version controlled too, so you can see any changes made to the config and roll back if needed. No more ‘It works for me’ reports; no ‘Oh, I was using PHP 5.3.3, not PHP 5.3.11’ – you’re both working on exact same copies of the development environment. With a tested and verified provisioning file you’ll have the confidence that when you brief your next freelancer in to your team there won’t be that painful to and fro of getting the system up and running, where you’re on a Skype call and they are uttering the immortal words, ‘It still doesn’t work’. You know it works because you can run it too. This portability becomes even more important when you’re working on larger sites and systems. Need a load balancer? Multiple front-end servers and a clustered database back-end? No problem. Add each server into the same Vagrant file and a single command will build all of them. As you’ll know if you work on larger, business critical systems, keeping the operating systems in sync is a real problem: one server with a slightly different library causing sporadic and hard to trace issues is a genuine time black hole. Well, the good news is that you can use the same provisioning files to keep test and production machines in sync using your current build workflow. Let’s also not forget the most simple use case: a single developer with multiple websites running on a single machine. If that’s you and you switch to using Vagrant-managed virtual machines then the next time you upgrade your operating system or do a fresh install there’s no chance that things will all stop working. The server config is all tucked away in version control with your code. Just pull it down and carry on coding. OK, got it. Show me already If you want to try this out you’ll need to install the latest VirtualBox and Vagrant for your platform. If you already have VMware Workstation or another supported virtualisation package installed you can use that instead but you may need to tweak my Vagrant file below. Depending on your operating system, a reboot might also be wise. Note: the commands below were executed on my MacBook, but should also work on Windows and Linux. If you’re using Windows make sure to run the command prompt as Administrator or it’ll fall over when trying to update the hosts file. As a quick sanity check let’s just make sure that we have the vagrant command in our path, so fire up a terminal and check the version number: $ vagrant -v Vagrant 1.6.5 We’ve one final thing to install and that’s the vagrant-hostsupdater plugin. Once again, in your terminal: $ vagrant plugin install vagrant-hostsupdater Installing the 'vagrant-hostsupdater' plugin. This can take a few minutes... Installed the plugin 'vagrant-hostsupdater (0.0.11)'! Hopefully that wasn’t too painful for you. There are two things that you need to manage a virtual machine with Vagrant: a Vagrant file: this tells Vagrant what hardware to spin up a provisioning file: this tells Vagrant what to do on the machine To save you copying and pasting I’ve supplied you with a simple example (ZIP) containing both of these. Unzip it somewhere sensible and in your terminal make sure you are inside the Vagrant folder: $ cd where/you/placed/it/24ways $ ls -l -rw-r--r--@ 1 bealers staff 11055 9 Nov 09:16 bealers-24ways.md -rw-r--r--@ 1 bealers staff 118152 9 Nov 10:08 it-works.png drwxr-xr-x 5 bealers staff 170 8 Nov 22:54 vagrant $ cd vagrant/ $ ls -l -rw-r--r--@ 1 bealers staff 1661 8 Nov 21:50 Vagrantfile -rwxr-xr-x@ 1 bealers staff 3841 9 Nov 08:00 provision.sh The Vagrant file tells Vagrant how to configure the virtual hardware of your development machine. Skipping over some of the finer details, here’s what’s in that Vagrant file: www.vm.box = ""ubuntu/trusty64"" Use Ubuntu 14.04 for the VM’s OS. Vagrant will only download this once. If another project uses the same OS, Vagrant will use a cached version. www.vm.hostname = ""bealers-24ways.dev"" Set the machine’s hostname. If, like us, you’re using the vagrant-hostsupdater plugin, this will also get added to your hosts file, pointing to the virtual machine’s IP address. www.vm.provider :virtualbox do |vb| vb.customize [""modifyvm"", :id, ""--cpus"", ""2"" ] end Here’s an example of configuring the virtual machine’s hardware on the fly. In this case we want two virtual processors. Note: this is specific for the VirtualBox provider, but you could also have a section for VMware or other supported virtualisation software. www.vm.network ""private_network"", ip: ""192.168.13.37"" This specifies that we want a private networking link between your computer and the virtual machine. It’s probably best to use a reserved private subnet like 192.168.0.0/16 or 10.0.0.0/8 www.vm.synced_folder ""../"", ""/var/www/24ways"", owner: ""www-data"", group: ""www-data"" A particularly handy bit of Vagrant magic. This maps your local 24ways parent folder to /var/www/24ways on the virtual machine. This means the virtual machine already has direct access to your code and so do you. There’s no messy copying or synchronisation – just edit your files and immediately run them on the server. www.vm.provision :shell, :path => ""provision.sh"" This is where we specify the provisioner, the script that will be executed on the machine. If you open up the provisioner you’ll see it’s a bash script that does things like: install Apache, PHP, MySQL and related libraries configure the libraries: set permissions, enable logging create a database and grant some access rights set up some code for us to develop on; in this case, fire up a vanilla WordPress installation To get this all up and running you simply need to run Vagrant from within the vagrant folder: $ vagrant up You should now get a Matrix-like stream of stuff shooting up the screen. If this is the first time Vagrant has used this particular operating system image – remember we’ve specified the latest version of Ubuntu – it’ll download the disc image and cache it for future reuse. Then all the packages are downloaded and installed and finally all our configuration steps occur incluing the download and configuration of WordPress. Halfway through proceedings it’s likely that the process will halt at a prompt something like this: ==> www: adding to (/etc/hosts) : 192.168.13.37 bealers-24ways.dev # VAGRANT: 2dbfbced1b1e79d2a0942728a0a57ece (www) / 899bd80d-4251-4f6f-91a0-d30f2d9918cc Password: You need to enter your password to give vagrant sudo rights to add the IP address and hostname mapping to your local hosts file. Once finished, fire up your browser and go to http://bealers-24ways.dev. You should see a default WordPress installation. The username for wp-admin is admin and the password is 24ways. If you take a look at your local filesystem the 24ways folder should now look like: $ cd ../ $ ls -l -rw-r--r--@ 1 bealers staff 13074 9 Nov 10:14 bealers-24ways.md drwxr-xr-x 21 bealers staff 714 9 Nov 10:06 code drwxr-xr-x 3 bealers staff 102 9 Nov 10:06 etc -rw-r--r--@ 1 bealers staff 118152 9 Nov 10:08 it-works.png drwxr-xr-x 5 bealers staff 170 9 Nov 10:03 vagrant -rwxr-xr-x 1 bealers staff 1315849 9 Nov 10:06 wp-cli $ cd vagrant/ $ ls -l -rw-r--r--@ 1 bealers staff 1661 9 Nov 09:41 Vagrantfile -rwxr-xr-x@ 1 bealers staff 3836 9 Nov 10:06 provision.sh The code folder contains all the WordPress files. You can edit these directly and refresh that page to see your changes instantly. Staying in the vagrant folder, we’ll now SSH to the machine and have a quick poke around. $ vagrant ssh Welcome to Ubuntu 14.04.1 LTS (GNU/Linux 3.13.0-39-generic x86_64) * Documentation: https://help.ubuntu.com/ System information as of Sun Nov 9 10:03:38 UTC 2014 System load: 1.35 Processes: 102 Usage of /: 2.7% of 39.34GB Users logged in: 0 Memory usage: 16% IP address for eth0: 10.0.2.15 Swap usage: 0% Graph this data and manage this system at: https://landscape.canonical.com/ Get cloud support with Ubuntu Advantage Cloud Guest: http://www.ubuntu.com/business/services/cloud 0 packages can be updated. 0 updates are security updates. vagrant@bealers-24ways:~$ You’re now logged in as the Vagrant user; if you want to become root this is easy: vagrant@bealers-24ways:~$ sudo su - root@bealers-24ways:~# Or you could become the webserver user, which is a good idea if you’re editing the web files directly on the server: root@bealers-24ways:~# su - www-data www-data@bealers-24ways:~$ www-data’s home directory is /var/www so we should be able to see our magically mapped files: www-data@bealers-24ways:~$ ls -l total 4 drwxr-xr-x 1 www-data www-data 306 Nov 9 10:09 24ways drwxr-xr-x 2 root root 4096 Nov 9 10:05 html www-data@bealers-24ways:~$ cd 24ways/ www-data@bealers-24ways:~/24ways$ ls -l total 1420 -rw-r--r-- 1 www-data www-data 13682 Nov 9 10:19 bealers-24ways.md drwxr-xr-x 1 www-data www-data 714 Nov 9 10:06 code drwxr-xr-x 1 www-data www-data 102 Nov 9 10:06 etc -rw-r--r-- 1 www-data www-data 118152 Nov 9 10:08 it-works.png drwxr-xr-x 1 www-data www-data 170 Nov 9 10:03 vagrant -rwxr-xr-x 1 www-data www-data 1315849 Nov 9 10:06 wp-cli We can also see some of our bespoke configurations: www-data@bealers-24ways:~/24ways$ cat /etc/php5/mods-available/siftware.ini upload_max_filesize = 15M log_errors = On display_errors = On display_startup_errors = On error_log = /var/log/apache2/php.log memory_limit = 1024M date.timezone = Europe/London www-data@bealers-24ways:~/24ways$ ls -l /etc/apache2/sites-enabled/ total 0 lrwxrwxrwx 1 root root 43 Nov 9 10:06 bealers-24ways.dev.conf -> /var/www/24ways/etc/bealers-24ways.dev.conf If you want to leave the server, simply type Ctrl+D a few times and you’ll be back where you started. www-data@bealers-24ways:~/24ways$ logout root@bealers-24ways:~# logout vagrant@bealers-24ways:~$ logout Connection to 127.0.0.1 closed. $ You can now halt the machine: $ vagrant halt ==> www: Attempting graceful shutdown of VM... ==> www: Removing hosts Bonus level The example I’ve provided isn’t very realistic. In the real world I’d expect the Vagrant file and provisioner to be included with the project and for it not to create the directory structure, which should already exist in your project. The same goes for the Apache VirtualHost file. You’ll also probably have a default SQL script to populate the database. As you work with Vagrant you might start to find bash provisioning to be quite limiting, especially if you are working on larger projects which use more than one server. In that case I would suggest you take a look at Ansible, Puppet or Chef. We use Ansible because we like YAML but they all do the same sort of thing. The main benefit is being able to use the same Vagrant provisioning scripts to also provision test, staging and production environments using your build workflows. Having to supply a password so the hosts file can be updated gets annoying very quicky so you can give Vagrant sudo rights: $ sudo visudo Add these lines to the bottom (Shift+G then i then Ctrl+V then Esc then :wq) Cmnd_Alias VAGRANT_HOSTS_ADD = /bin/sh -c echo ""*"" >> /etc/hosts Cmnd_Alias VAGRANT_HOSTS_REMOVE = /usr/bin/sed -i -e /*/ d /etc/hosts %staff ALL=(root) NOPASSWD: VAGRANT_HOSTS_ADD, VAGRANT_HOSTS_REMOVE Vagrant caches the operating system images that you download but it’ll download the installed software packages every time. You can get around this by using a plugin like vagrant-cachier or, if you’re really keen, maintain local Apt repositories (or whatever the equivalent is for your server architecture). At some point you might start getting a large number of virtual machines running on your poor hardware all at the same time, especially if you’re switching between projects a lot and each of those projects use lots of servers. We’re just getting to that stage now, so are considering a medium-term move to a containerised option like Docker, which seems to be maturing now. If you are keen not to use any command line tools whatsoever and you’re on OS X then you could check out Vagrant Manager as it looks quite shiny. Finally, there are a huge amount of resources to give you pre-built Vagrant machines from the likes of VVV for Wordpress, something similar for Perch, PuPHPet for generating various configurations, and a long list of pre-built operating systems at VagrantBox.es. Wrapping up Hopefully you can now see why it might be worthwhile to add Vagrant to your development workflow. Whether you’re an agency drafting in freelancers or a one-person band running lots of sites on your laptop using MAMP or something similar. Vagrant makes it easy to launch exact copies of the same machine in a repeatable and version controlled way. The learning curve isn’t too steep and, once configured, you can forget about it and focus on getting your work done.",2014,Darren Beale,darrenbeale,2014-12-05T00:00:00+00:00,https://24ways.org/2014/what-is-vagrant-and-why-should-i-care/,process 253,Clip Paths Know No Bounds,"CSS Shapes are getting a lot of attention as browser support has increased for properties like shape-outside and clip-path. There are a few ways that we can use CSS Shapes, in particular with the clip-path property, that are not necessarily evident at first glance. The basics of a clip path Before we dig into specific techniques to expand on clip paths, we should first take a look at a basic shape and clip-path. Clip paths can apply a CSS Shape such as a circle(), ellipse(), inset(), or the flexible polygon() to any element. Everywhere in the element that is not within the bounds of our shape will be visually removed. Using the polygon shape function, for example, we can create triangles, stars, or other straight-edged shapes as on Bennett Feely’s Clippy. While fixed units like pixels can be used when defining vertices/points (where the sides meet), percentages will give more flexibility to adapt to the element’s dimensions. See the Pen Clip Path Box by Dan Wilson (@danwilson) on CodePen. So for an octagon, we can set eight x, y pairs of percentages to define those points. In this case we start 30% into the width of the box for the first x and at the top of the box for the y and go clockwise. The visible area becomes the interior of the shape made by connecting these points with straight lines. clip-path: polygon( 30% 0%, 70% 0%, 100% 30%, 100% 70%, 70% 100%, 30% 100%, 0% 70%, 0% 30% ); A shape with less vertices than the eye can see It’s reasonable to look at the polygon() function and assume that we need to have one pair of x, y coordinates for every point in our shape. However, we gain some flexibility by thinking outside the box — or more specifically when we think outside the range of 0% - 100%. Our element’s box model will be the ultimate boundary for a clip-path, but we can still define points that exist beyond that natural box for an element. See the Pen CSS Shapes Know No Bounds by Dan Wilson (@danwilson) on CodePen. By going beyond the 0% - 100% range we can turn a polygon with three points into a quadrilateral, a pentagon, or a hexagon. In this example the shapes used are all similar triangles defining three points, but due to exceeding the bounds for our element box we visually see one triangle and two pentagons. Our earlier octagon can similarly be made with only four points. See the Pen Octagon with four points by Dan Wilson (@danwilson) on CodePen. Multiple shapes, one clip path We can lean on this power of going beyond the bounds of our element to also create more than one visual shape with a single polygon(). See the Pen Multiple shapes from one clip-path by Dan Wilson (@danwilson) on CodePen. Depending on how we lay it out we can make each shape directly, but since we know we can move around in the space beyond the element’s box, we can draw extra lines to help us get where we need to go next as needed. It can also help us in slicing an element. Combined with CSS Variables, we can work with overlapping elements and clip each one into alternating strips. This example is two elements, each divided into a few rectangles. See the Pen 24w: Sliced Icon by Dan Wilson (@danwilson) on CodePen. Different shapes with fill rules A polygon() is not just a collection of points. There is one more key piece to its puzzle according to the specification — the Fill Rule. The default value we have been using so far is nonzero, and the second option is evenodd. These two values help determine what is considered inside and outside the shape. See the Pen A Star Multiways by Dan Wilson (@danwilson) on CodePen. As lines intersect we can get into situations where pieces seemingly on the inside can be considered outside the shape boundary. When using the evenodd fill rule, we can determine if a given point is inside or outside the boundary by drawing a ray from the point in any direction. If the ray crosses an even number of the clip path’s lines, the point is considered outside, and if it crosses an odd number the point is inside. Order of operations It is important to note that there are many CSS properties that affect the final composited appearance of an element via CSS Filters, Blend Modes, and more. These compositing effects are applied in the order: CSS Filters (e.g. filter: blur(2px)) Clipping (e.g. what this article is about) Masking (Clipping’s cousin) Blend Modes (e.g. mix-blend-mode: multiply) Opacity This means if we want to have a star shape and blur it, the blur will happen before the clip. And since blurs are most noticeable around the edge of an element box, the effect might be completely lost since we have clipped away the element’s box edges. See the Pen Order of Filter + Clip by Dan Wilson (@danwilson) on CodePen. If we want the edges of the star to be blurred, we do have the option to wrap our clipped element in a blurred parent element. The inner element will be rendered first (with its star clip) and then the parent will blur its contents normally. Revealing content with animation CSS Shapes can be transitioned and animated, allowing us to animate the visual area of our element without affecting the content within. For example, we can start with visually hidden content (fully clipped) and grow the clip path to reveal the content within. The important caveat for polygon() is that the number of points need to be the same for each keyframe, as well as the fill rule. Otherwise the browser will not have enough information to interpolate the intermediate values. See the Pen Clip Path Shape Reveal by Dan Wilson (@danwilson) on CodePen. Don’t keep CSS Shapes in a box Clip paths give us some interesting new possibilities, especially when we think of them as more than just basic shapes. We may be heavily modifying the visual representation of our elements with clip-path, but the underlying content remains unchanged and accessible which makes this property fairly powerful.",2018,Dan Wilson,danwilson,2018-12-20T00:00:00+00:00,https://24ways.org/2018/clip-paths-know-no-bounds/,code 98,Absolute Columns,"CSS layouts have come quite a long way since the dark ages of web publishing, with all sorts of creative applications of floats, negative margins, and even background images employed in order to give us that most basic building block, the column. As the title implies, we are indeed going to be discussing columns today—more to the point, a handy little application of absolute positioning that may be exactly what you’ve been looking for… Care for a nightcap? If you’ve been developing for the web for long enough, you may be familiar with this little children’s fable, passed down from wizened Shaolin monks sitting atop the great Mt. Geocities: “Once upon a time, multiple columns of the same height could be easily created using TABLES.” Now, though we’re all comfortably seated on the standards train (and let’s be honest: even if you like to think you’ve fallen off, if you’ve given up using tables for layout, rest assured your sleeper car is still reserved), this particular—and as page layout goes, quite basic—trick is still a thorn in our CSSides compared to the ease of achieving the same effect using said Tables of Evil™. See, the orange juice masks the flavor… Creative solutions such as Dan Cederholm’s Faux Columns do a good job of making it appear as though adjacent columns maintain equal height as content expands, using a background image to fill the space that the columns cannot. Now, the Holy Grail of CSS columns behaving exactly how they would as table cells—or more to the point, as columns—still eludes us (cough CSS3 Multi-column layout module cough), but sometimes you just need, for example, a secondary column (say, a sidebar) to match the height of a primary column, without involving the creation of images. This is where a little absolute positioning can save you time, while possibly giving your layout a little more flexibility. Shaken, not stirred You’re probably familiar by now with the concept of Making the Absolute, Relative as set forth long ago by Doug Bowman, but let’s quickly review just in case: an element set to position:absolute will position itself relative to its nearest ancestor set to position:relative, rather than the browser window (see Figure 1). Figure 1. However, what you may not know is that we can anchor more than two sides of an absolutely positioned element. Yes, that’s right, all four sides (top, right, bottom, left) can be set, though in this example we’re only going to require the services of three sides (see Figure 2 for the end result). Figure 2. Trust me, this will make you feel better Our requirements are essentially the same as the standard “absolute-relative” trick—a container
    set to position:relative, and our sidebar
    set to position:absolute — plus another
    that will serve as our main content column. We’ll also add a few other common layout elements (wrapper, header, and footer) so our example markup looks more like a real layout and less like a test case:

    #header

    #left

    Lorem ipsum dolor sit amet…

    #right

    #footer

    In this example, our main column (#column-left) is only being given a width to fit within the context of the layout, and is otherwise untouched (though we’re using pixels here, this trick will of course work with fluid layouts as well), and our right keeping our styles nice and minimal: #container { position: relative; } #column-left { width: 480px; } #column-right { position: absolute; top: 10px; right: 10px; bottom: 10px; width: 250px; } The trick is a simple one: the #container
    will expand vertically to fit the content within #column-left. By telling our sidebar
    (#column-right) to attach itself not only to the top and right edges of #container, but also to the bottom, it too will expand and contract to match the height of the left column (duplicate the “lorem ipsum” paragraph a few times to see it in action). Figure 3. On the rocks “But wait!” I hear you exclaim, “when the right column has more content than the left column, it doesn’t expand! My text runneth over!” Sure enough, that’s exactly what happens, and what’s more, it’s supposed to: Absolutely positioned elements do exactly what you tell them to do, and unfortunately aren’t very good at thinking outside the box (get it? sigh…). However, this needn’t get your spirits down, because there’s an easy way to address the issue: by adding overflow:auto to #column-right, a scrollbar will automatically appear if and when needed: #column-right { position: absolute; top: 10px; right: 10px; bottom: 10px; width: 250px; overflow: auto; } While this may limit the trick’s usefulness to situations where the primary column will almost always have more content than the secondary column—or where the secondary column’s content can scroll with wild abandon—a little prior planning will make it easy to incorporate into your designs. Driving us to drink It just wouldn’t be right to have a friendly, festive holiday tutorial without inviting IE6, though in this particular instance there will be no shaming that old browser into admitting it has a problem, nor an intervention and subsequent 12-step program. That’s right my friends, this tutorial has abstained from IE6-abuse now for 30 days, thanks to the wizard Dean Edwards and his amazingly talented IE7 Javascript library. Simply drop the Conditional Comment and However, for our example, we need to be a bit more clever with this. Enhancing the search form Here’s the script that enhances a search form to show results below it. SITESEARCH = function(){ var config = { IDs:{ searchForm:'customsearch', term:'term', site:'site' }, loading:'Loading results...', noresults:'No results found.', appID:'YOUR-APP-ID', results:20 }; var form; var out; function init(){ if(config.appID === 'YOUR-APP-ID'){ alert('Please get a real application ID!'); } else { form = document.getElementById(config.IDs.searchForm); if(form){ form.onsubmit = function(){ var site = document.getElementById(config.IDs.site).value; var term = document.getElementById(config.IDs.term).value; if(typeof site === 'string' && typeof term === 'string'){ if(typeof out !== 'undefined'){ out.parentNode.removeChild(out); } out = document.createElement('p'); out.appendChild(document.createTextNode(config.loading)); form.appendChild(out); var APIurl = 'http://boss.yahooapis.com/ysearch/web/v1/' + term + '?callback=SITESEARCH.found&sites=' + site + '&count=' + config.results + '&appid=' + config.appID; var s = document.createElement('script'); s.setAttribute('src',APIurl); s.setAttribute('type','text/javascript'); document.getElementsByTagName('head')[0].appendChild(s); return false; } }; } } }; function found(o){ var list = document.createElement('ul'); var results = o.ysearchresponse.resultset_web; if(results){ var item,link,description; for(var i=0,j=results.length;i
    Where to go from here This is just a very simple example of what you can do with BOSS. You can define languages and regions, retrieve and display images and news and mix the results with other data sources before displaying them. One very cool feature is that by adding a view=keyterms parameter to the URL you can get the keywords of each of the results to drill deeper into the search. An example for this written in PHP is available on the YDN blog. For JavaScript solutions there is a handy wrapper called yboss available to help you go nuts.",2008,Christian Heilmann,chrisheilmann,2008-12-04T00:00:00+00:00,https://24ways.org/2008/sitewide-search-on-a-shoestring/,code 139,Flickr Photos On Demand with getFlickr,"In case you don’t know it yet, Flickr is great. It is a lot of fun to upload, tag and caption photos and it is really handy to get a vast network of contacts through it. Using Flickr photos outside of it is a bit of a problem though. There is a Flickr API, and you can get almost every page as an RSS feed, but in general it is a bit tricky to use Flickr photos inside your blog posts or web sites. You might not want to get into the whole API game or use a server side proxy script as you cannot retrieve RSS with Ajax because of the cross-domain security settings. However, Flickr also provides an undocumented JSON output, that can be used to hack your own solutions in JavaScript without having to use a server side script. If you enter the URL http://flickr.com/photos/tags/panda you get to the flickr page with photos tagged “panda”. If you enter the URL http://api.flickr.com/services/feeds/photos_public.gne?tags=panda&format=rss_200 you get the same page as an RSS feed. If you enter the URL http://api.flickr.com/services/feeds/photos_public.gne?tags=panda&format=json you get a JavaScript function called jsonFlickrFeed with a parameter that contains the same data in JSON format You can use this to easily hack together your own output by just providing a function with the same name. I wanted to make it easier for you, which is why I created the helper getFlickr for you to download and use. getFlickr for Non-Scripters Simply include the javascript file getflickr.js and the style getflickr.css in the head of your document: Once this is done you can add links to Flickr pages anywhere in your document, and when you give them the CSS class getflickrphotos they get turned into gallery links. When a visitor clicks these links they turn into loading messages and show a “popup” gallery with the connected photos once they were loaded. As the JSON returned is very small it won’t take long. You can close the gallery, or click any of the thumbnails to view a photo. Clicking the photo makes it disappear and go back to the thumbnails. Check out the example page and click the different gallery links to see the results. Notice that getFlickr works with Unobtrusive JavaScript as when scripting is disabled the links still get to the photos on Flickr. getFlickr for JavaScript Hackers If you want to use getFlickr with your own JavaScripts you can use its main method leech(): getFlickr.leech(sTag, sCallback); sTag the tag you are looking for sCallback an optional function to call when the data was retrieved. After you called the leech() method you have two strings to use: getFlickr.html[sTag] contains an HTML list (without the outer UL element) of all the images linked to the correct pages at flickr. The images are the medium size, you can easily change that by replacing _m.jpg with _s.jpg for thumbnails. getFlickr.tags[sTag] contains a string of all the other tags flickr users added with the tag you searched for(space separated) You can call getFlickr.leech() several times when the page has loaded to cache several result feeds before the page gets loaded. This’ll make the photos quicker for the end user to show up. If you want to offer a form for people to search for flickr photos and display them immediately you can use the following HTML:

    Tags:

    Photos:

      All the JavaScript you’ll need (for a basic display) is this: function populate(){ var tag = document.getElementById('tag').value; document.getElementById('photos').innerHTML = getFlickr.html[tag].replace(/_m\.jpg/g,'_s.jpg'); document.getElementById('tags').innerHTML = getFlickr.tags[tag]; return false; } Easy as pie, enjoy! Check out the example page and try the form to see the results.",2006,Christian Heilmann,chrisheilmann,2006-12-03T00:00:00+00:00,https://24ways.org/2006/flickr-photos-on-demand/,code 161,Keeping JavaScript Dependencies At Bay,"As we are writing more and more complex JavaScript applications we run into issues that have hitherto (god I love that word) not been an issue. The first decision we have to make is what to do when planning our app: one big massive JS file or a lot of smaller, specialised files separated by task. Personally, I tend to favour the latter, mainly because it allows you to work on components in parallel with other developers without lots of clashes in your version control. It also means that your application will be more lightweight as you only include components on demand. Starting with a global object This is why it is a good plan to start your app with one single object that also becomes the namespace for the whole application, say for example myAwesomeApp: var myAwesomeApp = {}; You can nest any necessary components into this one and also make sure that you check for dependencies like DOM support right up front. Adding the components The other thing to add to this main object is a components object, which defines all the components that are there and their file names. var myAwesomeApp = { components :{ formcheck:{ url:'formcheck.js', loaded:false }, dynamicnav:{ url:'dynamicnav.js', loaded:false }, gallery:{ url:'gallery.js', loaded:false }, lightbox:{ url:'lightbox.js', loaded:false } } }; Technically you can also omit the loaded properties, but it is cleaner this way. The next thing to add is an addComponent function that can load your components on demand by adding new SCRIPT elements to the head of the documents when they are needed. var myAwesomeApp = { components :{ formcheck:{ url:'formcheck.js', loaded:false }, dynamicnav:{ url:'dynamicnav.js', loaded:false }, gallery:{ url:'gallery.js', loaded:false }, lightbox:{ url:'lightbox.js', loaded:false } }, addComponent:function(component){ var c = this.components[component]; if(c && c.loaded === false){ var s = document.createElement('script'); s.setAttribute('type', 'text/javascript'); s.setAttribute('src',c.url); document.getElementsByTagName('head')[0].appendChild(s); } } }; This allows you to add new components on the fly when they are not defined: if(!myAwesomeApp.components.gallery.loaded){ myAwesomeApp.addComponent('gallery'); }; Verifying that components have been loaded However, this is not safe as the file might not be available. To make the dynamic adding of components safer each of the components should have a callback at the end of them that notifies the main object that they indeed have been loaded: var myAwesomeApp = { components :{ formcheck:{ url:'formcheck.js', loaded:false }, dynamicnav:{ url:'dynamicnav.js', loaded:false }, gallery:{ url:'gallery.js', loaded:false }, lightbox:{ url:'lightbox.js', loaded:false } }, addComponent:function(component){ var c = this.components[component]; if(c && c.loaded === false){ var s = document.createElement('script'); s.setAttribute('type', 'text/javascript'); s.setAttribute('src',c.url); document.getElementsByTagName('head')[0].appendChild(s); } }, componentAvailable:function(component){ this.components[component].loaded = true; } } For example the gallery.js file should call this notification as a last line: myAwesomeApp.gallery = function(){ // [... other code ...] }(); myAwesomeApp.componentAvailable('gallery'); Telling the implementers when components are available The last thing to add (actually as a courtesy measure for debugging and implementers) is to offer a listener function that gets notified when the component has been loaded: var myAwesomeApp = { components :{ formcheck:{ url:'formcheck.js', loaded:false }, dynamicnav:{ url:'dynamicnav.js', loaded:false }, gallery:{ url:'gallery.js', loaded:false }, lightbox:{ url:'lightbox.js', loaded:false } }, addComponent:function(component){ var c = this.components[component]; if(c && c.loaded === false){ var s = document.createElement('script'); s.setAttribute('type', 'text/javascript'); s.setAttribute('src',c.url); document.getElementsByTagName('head')[0].appendChild(s); } }, componentAvailable:function(component){ this.components[component].loaded = true; if(this.listener){ this.listener(component); }; } }; This allows you to write a main listener function that acts when certain components have been loaded, for example: myAwesomeApp.listener = function(component){ if(component === 'gallery'){ showGallery(); } }; Extending with other components As the main object is public, other developers can extend the components object with own components and use the listener function to load dependent components. Say you have a bespoke component with data and labels in extra files: myAwesomeApp.listener = function(component){ if(component === 'bespokecomponent'){ myAwesomeApp.addComponent('bespokelabels'); }; if(component === 'bespokelabels'){ myAwesomeApp.addComponent('bespokedata'); }; if(component === 'bespokedata'){ myAwesomeApp,bespokecomponent.init(); }; }; myAwesomeApp.components.bespokecomponent = { url:'bespoke.js', loaded:false }; myAwesomeApp.components.bespokelabels = { url:'bespokelabels.js', loaded:false }; myAwesomeApp.components.bespokedata = { url:'bespokedata.js', loaded:false }; myAwesomeApp.addComponent('bespokecomponent'); Following this practice you can write pretty complex apps and still have full control over what is available when. You can also extend this to allow for CSS files to be added on demand. Influences If you like this idea and wondered if someone already uses it, take a look at the Yahoo! User Interface library, and especially at the YAHOO_config option of the global YAHOO.js object.",2007,Christian Heilmann,chrisheilmann,2007-12-18T00:00:00+00:00,https://24ways.org/2007/keeping-javascript-dependencies-at-bay/,code 186,The Web Is Your CMS,"It is amazing what you can do these days with the services offered on the web. Flickr stores terabytes of photos for us and converts them automatically to all kind of sizes, finds people in them and even allows us to edit them online. YouTube does almost the same complete job with videos, LinkedIn allows us to maintain our CV, Delicious our bookmarks and so on. We don’t have to do these tasks ourselves any more, as all of these systems also come with ways to use the data in the form of Application Programming Interfaces, or APIs for short. APIs give us raw data when we send requests telling the system what we want to get back. The problem is that every API has a different idea of what is a simple way of accessing this data and in which format to give it back. Making it easier to access APIs What we need is a way to abstract the pains of different data formats and authentication formats away from the developer — and this is the purpose of the Yahoo Query Language, or YQL for short. Libraries like jQuery and YUI make it easy and reliable to use JavaScript in browsers (yes, even IE6) and YQL allows us to access web services and even the data embedded in web documents in a simple fashion – SQL style. Select * from the web and filter it the way I want YQL is a web service that takes a few inputs itself: A query that tells it what to get, update or access An output format – XML, JSON, JSON-P or JSON-P-X A callback function (if you defined JSON-P or JSON-P-X) You can try it out yourself – check out this link to get back Flickr photos for the search term ‘santa’*%20from%20flickr.photos.search%20where%20text%3D%22santa%22&format=xml in XML format. The YQL query for this is select * from flickr.photos.search where text=""santa"" The easiest way to take your first steps with YQL is to look at the console. There you get sample queries, access to all the data sources available to you and you can easily put together complex queries. In this article, however, let’s use PHP to put together a web page that pulls in Flickr photos, blog posts, Videos from YouTube and latest bookmarks from Delicious. Check out the demo and get the source code on GitHub. query->results->results; /* YouTube output */ $youtube = '
        '; foreach($results[0]->item as $r){ $cleanHTML = undoYouTubeMarkupCrimes($r->description); $youtube .= '
      • '.$cleanHTML.'
      • '; } $youtube .= '
      '; /* Flickr output */ $flickr = ''; /* Delicious output */ $delicious = ''; /* Blog output */ $blog = ''; function undoYouTubeMarkupCrimes($str){ $cleaner = preg_replace('/555px/','100%',$str); $cleaner = preg_replace('/width=""[^""]+""/','',$cleaner); $cleaner = preg_replace('/
      /','',$cleaner); return $cleaner; } ?> What we are doing here is create a few different YQL statements and queue them together with the query.multi table. Each of these can be run inside YQL itself. Check out the YouTube, Flickr, Delicious and Blog example in the console if you don’t believe me. The benefit of using this table is that we don’t make individual requests for each query but we get all the data in one single request – which means a much better performing solution as the YQL server farm is faster on the web than our servers. We point the query to the YQL web service end point and get the resulting data using cURL. All that we need to do then is to convert the returned data to HTML lists that can be printed out inside an HTML template. Mixing, matching and using HTML as a data source This was a simple example of what YQL can do for you. Where it gets really powerful however is by mixing and matching different APIs. YQL is also a good tool to get information from HTML documents. By using the html table you can load the content of an HTML document (which gets fixed automatically by HTMLTidy) and use XPATH to filter down results to what you need. Take the following example which takes headlines from the news.bbc.co.uk homepage and runs the results through Yahoo’s Term Extractor API to give you a list of currently hot topics. select * from search.termextract where context in ( select content from html where url=""http://news.bbc.co.uk"" and xpath=""//table[@width=800]//a"" ) Try it out in the console or see the results here. In English, this means: Go to http://news.bbc.co.uk and get me the HTML Run it through HTML Tidy to clean it up. Get me only the links inside the table with an attribute of width and the value 800 Get only the content of the link and for each of the links Take the content and send it as context to the Yahoo Term Extractor API If we choose JSON-P as the output format we can use the outcome directly in JavaScript (see this demo or see its source):
        Using JSON, we can also use PHP which means the demo works for everybody – not only those with JavaScript enabled (see this demo or see its source):
        • query->results->Result); echo join('
        • ',$topics); ?>
        Summary This article could only scratch the surface of YQL. You have not only read access to the web but you can also write to web services. For example you can update Twitter, post to your WordPress blog or shorten a URL with bit.ly. Using Open Tables you can add any web service to the YQL interface and you can even run server-side JavaScript which is for example useful to return Flickr photos as HTML or get the HTML content from a document that needs POST data. The web of data is already here, and using YQL you don’t have to be a web services expert to use it and be part of it.",2009,Christian Heilmann,chrisheilmann,2009-12-17T00:00:00+00:00,https://24ways.org/2009/the-web-is-your-cms/,code 233,Wrapping Things Nicely with HTML5 Local Storage,"HTML5 is here to turn the web from a web of hacks into a web of applications – and we are well on the way to this goal. The coming year will be totally and utterly awesome if you are excited about web technologies. This year the HTML5 revolution started and there is no stopping it. For the first time all the browser vendors are rallying together to make a technology work. The new browser war is fought over implementation of the HTML5 standard and not over random additions. We live in exciting times. Starting with a bang As with every revolution there is a lot of noise with bangs and explosions, and that’s the stage we’re at right now. HTML5 showcases are often CSS3 showcases, web font playgrounds, or video and canvas examples. This is great, as it gets people excited and it gives the media something to show. There is much more to HTML5, though. Let’s take a look at one of the less sexy, but amazingly useful features of HTML5 (it was in the HTML5 specs, but grew at such an alarming rate that it warranted its own spec): storing information on the client-side. Why store data on the client-side? Storing information in people’s browsers affords us a few options that every application should have: You can retain the state of an application – when the user comes back after closing the browser, everything will be as she left it. That’s how ‘real’ applications work and this is how the web ones should, too. You can cache data – if something doesn’t change then there is no point in loading it over the Internet if local access is so much faster You can store user preferences – without needing to keep that data on your server at all. In the past, storing local data wasn’t much fun. The pain of hacky browser solutions In the past, all we had were cookies. I don’t mean the yummy things you get with your coffee, endorsed by the blue, furry junkie in Sesame Street, but the other, digital ones. Cookies suck – it isn’t fun to have an unencrypted HTTP overhead on every server request for storing four kilobytes of data in a cryptic format. It was OK for 1994, but really neither an easy nor a beautiful solution for the task of storing data on the client. Then came a plethora of solutions by different vendors – from Microsoft’s userdata to Flash’s LSO, and from Silverlight isolated storage to Google’s Gears. If you want to know just how many crazy and convoluted ways there are to store a bit of information, check out Samy’s evercookie. Clearly, we needed an easier and standardised way of storing local data. Keeping it simple – local storage And, lo and behold, we have one. The local storage API (or session storage, with the only difference being that session data is lost when the window is closed) is ridiculously easy to use. All you do is call a few methods on the window.localStorage object – or even just set the properties directly using the square bracket notation: if('localStorage' in window && window['localStorage'] !== null){ var store = window.localStorage; // valid, API way store.setItem(‘cow’,‘moo’); console.log( store.getItem(‘cow’) ); // => ‘moo’ // shorthand, breaks at keys with spaces store.sheep = ‘baa’ console.log( store.sheep ); // ‘baa’ // shorthand for all store[‘dog’] = ‘bark’ console.log( store[‘dog’] ); // => ‘bark’ } Browser support is actually pretty good: Chrome 4+; Firefox 3.5+; IE8+; Opera 10.5+; Safari 4+; plus iPhone 2.0+; and Android 2.0+. That should cover most of your needs. Of course, you should check for support first (or use a wrapper library like YUI Storage Utility or YUI Storage Lite). The data is stored on a per domain basis and you can store up to five megabytes of data in localStorage for each domain. Strings attached By default, localStorage only supports strings as storage formats. You can’t store results of JavaScript computations that are arrays or objects, and every number is stored as a string. This means that long, floating point numbers eat into the available memory much more quickly than if they were stored as numbers. var cowdesc = ""the cow is of the bovine ilk, ""+ ""one end is for the moo, the ""+ ""other for the milk""; var cowdef = { ilk“bovine”, legs, udders, purposes front“moo”, end“milk” } }; window.localStorage.setItem(‘describecow’,cowdesc); console.log( window.localStorage.getItem(‘describecow’) ); // => the cow is of the bovine… window.localStorage.setItem(‘definecow’,cowdef); console.log( window.localStorage.getItem(‘definecow’) ); // => [object Object] = bad! This limits what you can store quite heavily, which is why it makes sense to use JSON to encode and decode the data you store: var cowdef = { ""ilk"":""bovine"", ""legs"":4, ""udders"":4, ""purposes"":{ ""front"":""moo"", ""end"":""milk"" } }; window.localStorage.setItem(‘describecow’,JSON.stringify(cowdef)); console.log( JSON.parse( window.localStorage.getItem(‘describecow’) ) ); // => Object { ilk=“bovine”, more…} You can also come up with your own formatting solutions like CSV, or pipe | or tilde ~ separated formats, but JSON is very terse and has native browser support. Some use case examples The simplest use of localStorage is, of course, storing some data: the current state of a game; how far through a multi-form sign-up process a user is; and other things we traditionally stored in cookies. Using JSON, though, we can do cooler things. Speeding up web service use and avoiding exceeding the quota A lot of web services only allow you a certain amount of hits per hour or day, and can be very slow. By using localStorage with a time stamp, you can cache results of web services locally and only access them after a certain time to refresh the data. I used this technique in my An Event Apart 10K entry, World Info, to only load the massive dataset of all the world information once, and allow for much faster subsequent visits to the site. The following screencast shows the difference: For use with YQL (remember last year’s 24 ways entry?), I’ve built a small script called YQL localcache that wraps localStorage around the YQL data call. An example would be the following: yqlcache.get({ yql: 'select * from flickr.photos.search where text=""santa""', id: 'myphotos', cacheage: ( 60*60*1000 ), callback: function(data) { console.log(data); } }); This loads photos of Santa from Flickr and stores them for an hour in the key myphotos of localStorage. If you call the function at various times, you receive an object back with the YQL results in a data property and a type property which defines where the data came from – live is live data, cached means it comes from cache, and freshcache indicates that it was called for the first time and a new cache was primed. The cache will work for an hour (60×60×1,000 milliseconds) and then be refreshed. So, instead of hitting the YQL endpoint over and over again, you hit it once per hour. Caching a full interface Another use case I found was to retain the state of a whole interface of an application by caching the innerHTML once it has been rendered. I use this in the Yahoo Firehose search interface, and you can get the full story about local storage and how it is used in this screencast: The stripped down code is incredibly simple (JavaScript with PHP embed): // test for localStorage support if(('localStorage' in window) && window['localStorage'] !== null){ var f = document.getElementById(‘mainform’); // test with PHP if the form was sent (the submit button has the name “sent”) // get the HTML of the form and cache it in the property “state” localStorage.setItem(‘state’,f.innerHTML); // if the form hasn’t been sent… // check if a state property exists and write back the HTML cache if(‘state’ in localStorage){ f.innerHTML = localStorage.getItem(‘state’); } } Other ideas In essence, you can use local storage every time you need to speed up access. For example, you could store image sprites in base-64 encoded datasets instead of loading them from a server. Or you could store CSS and JavaScript libraries on the client. Anything goes – have a play. Issues with local and session storage Of course, not all is rainbows and unicorns with the localStorage API. There are a few niggles that need ironing out. As with anything, this needs people to use the technology and raise issues. Here are some of the problems: Inadequate information about storage quota – if you try to add more content to an already full store, you get a QUOTA_EXCEEDED_ERR and that’s it. There’s a great explanation and test suite for localStorage quota available. Lack of automatically expiring storage – a feature that cookies came with. Pamela Fox has a solution (also available as a demo and source code) Lack of encrypted storage – right now, everything is stored in readable strings in the browser. Bigger, better, faster, more! As cool as the local and session storage APIs are, they are not quite ready for extensive adoption – the storage limits might get in your way, and if you really want to go to town with accessing, filtering and sorting data, real databases are what you’ll need. And, as we live in a world of client-side development, people are moving from heavy server-side databases like MySQL to NoSQL environments. On the web, there is also a lot of work going on, with Ian Hickson of Google proposing the Web SQL database, and Nikunj Mehta, Jonas Sicking (Mozilla), Eliot Graff (Microsoft) and Andrei Popescu (Google) taking the idea beyond simply replicating MySQL and instead offering Indexed DB as an even faster alternative. On the mobile front, a really important feature is to be able to store data to use when you are offline (mobile coverage and roaming data plans anybody?) and you can use the Offline Webapps API for that. As I mentioned at the beginning, we have a very exciting time ahead – let’s make this web work faster and more reliably by using what browsers offer us. For more on local storage, check out the chapter on Dive into HTML5.",2010,Christian Heilmann,chrisheilmann,2010-12-06T00:00:00+00:00,https://24ways.org/2010/html5-local-storage/,code 18,Grunt for People Who Think Things Like Grunt are Weird and Hard,"Front-end developers are often told to do certain things: Work in as small chunks of CSS and JavaScript as makes sense to you, then concatenate them together for the production website. Compress your CSS and minify your JavaScript to make their file sizes as small as possible for your production website. Optimize your images to reduce their file size without affecting quality. Use Sass for CSS authoring because of all the useful abstraction it allows. That’s not a comprehensive list of course, but those are the kind of things we need to do. You might call them tasks. I bet you’ve heard of Grunt. Well, Grunt is a task runner. Grunt can do all of those things for you. Once you’ve got it set up, which isn’t particularly difficult, those things can happen automatically without you having to think about them again. But let’s face it: Grunt is one of those fancy newfangled things that all the cool kids seem to be using but at first glance feels strange and intimidating. I hear you. This article is for you. Let’s nip some misconceptions in the bud right away Perhaps you’ve heard of Grunt, but haven’t done anything with it. I’m sure that applies to many of you. Maybe one of the following hang-ups applies to you. I don’t need the things Grunt does You probably do, actually. Check out that list up top. Those things aren’t nice-to-haves. They are pretty vital parts of website development these days. If you already do all of them, that’s awesome. Perhaps you use a variety of different tools to accomplish them. Grunt can help bring them under one roof, so to speak. If you don’t already do all of them, you probably should and Grunt can help. Then, once you are doing those, you can keep using Grunt to do more for you, which will basically make you better at doing your job. Grunt runs on Node.js — I don’t know Node You don’t have to know Node. Just like you don’t have to know Ruby to use Sass. Or PHP to use WordPress. Or C++ to use Microsoft Word. I have other ways to do the things Grunt could do for me Are they all organized in one place, configured to run automatically when needed, and shared among every single person working on that project? Unlikely, I’d venture. Grunt is a command line tool — I’m just a designer I’m a designer too. I prefer native apps with graphical interfaces when I can get them. But I don’t think that’s going to happen with Grunt1. The extent to which you need to use the command line is: Navigate to your project’s directory. Type grunt and press Return. After set-up, that is, which again isn’t particularly difficult. OK. Let’s get Grunt installed Node is indeed a prerequisite for Grunt. If you don’t have Node installed, don’t worry, it’s very easy. You literally download an installer and run it. Click the big Install button on the Node website. You install Grunt on a per-project basis. Go to your project’s folder. It needs a file there named package.json at the root level. You can just create one and put it there. package.json at root The contents of that file should be this: { ""name"": ""example-project"", ""version"": ""0.1.0"", ""devDependencies"": { ""grunt"": ""~0.4.1"" } } Feel free to change the name of the project and the version, but the devDependencies thing needs to be in there just like that. This is how Node does dependencies. Node has a package manager called NPM (Node packaged modules) for managing Node dependencies (like a gem for Ruby if you’re familiar with that). You could even think of it a bit like a plug-in for WordPress. Once that package.json file is in place, go to the terminal and navigate to your folder. Terminal rubes like me do it like this: Terminal rube changing directories Then run the command: npm install After you’ve run that command, a new folder called node_modules will show up in your project. Example of node_modules folder The other files you see there, README.md and LICENSE are there because I’m going to put this project on GitHub and that’s just standard fare there. The last installation step is to install the Grunt CLI (command line interface). That’s what makes the grunt command in the terminal work. Without it, typing grunt will net you a “Command Not Found”-style error. It is a separate installation for efficiency reasons. Otherwise, if you had ten projects you’d have ten copies of Grunt CLI. This is a one-liner again. Just run this command in the terminal: npm install -g grunt-cli You should close and reopen the terminal as well. That’s a generic good practice to make sure things are working right. Kinda like restarting your computer after you install a new application was in the olden days. Let’s make Grunt concatenate some files Perhaps in our project there are three separate JavaScript files: jquery.js – The library we are using. carousel.js – A jQuery plug-in we are using. global.js – Our authored JavaScript file where we configure and call the plug-in. In production, we would concatenate all those files together for performance reasons (one request is better than three). We need to tell Grunt to do this for us. But wait. Grunt actually doesn’t do anything all by itself. Remember Grunt is a task runner. The tasks themselves we will need to add. We actually haven’t set up Grunt to do anything yet, so let’s do that. The official Grunt plug-in for concatenating files is grunt-contrib-concat. You can read about it on GitHub if you want, but all you have to do to use it on your project is to run this command from the terminal (it will henceforth go without saying that you need to run the given commands from your project’s root folder): npm install grunt-contrib-concat --save-dev A neat thing about doing it this way: your package.json file will automatically be updated to include this new dependency. Open it up and check it out. You’ll see a new line: ""grunt-contrib-concat"": ""~0.3.0"" Now we’re ready to use it. To use it we need to start configuring Grunt and telling it what to do. You tell Grunt what to do via a configuration file named Gruntfile.js2 Just like our package.json file, our Gruntfile.js has a very special format that must be just right. I wouldn’t worry about what every word of this means. Just check out the format: module.exports = function(grunt) { // 1. All configuration goes here grunt.initConfig({ pkg: grunt.file.readJSON('package.json'), concat: { // 2. Configuration for concatinating files goes here. } }); // 3. Where we tell Grunt we plan to use this plug-in. grunt.loadNpmTasks('grunt-contrib-concat'); // 4. Where we tell Grunt what to do when we type ""grunt"" into the terminal. grunt.registerTask('default', ['concat']); }; Now we need to create that configuration. The documentation can be overwhelming. Let’s focus just on the very simple usage example. Remember, we have three JavaScript files we’re trying to concatenate. We’ll list file paths to them under src in an array of file paths (as quoted strings) and then we’ll list a destination file as dest. The destination file doesn’t have to exist yet. It will be created when this task runs and squishes all the files together. Both our jquery.js and carousel.js files are libraries. We most likely won’t be touching them. So, for organization, we’ll keep them in a /js/libs/ folder. Our global.js file is where we write our own code, so that will be right in the /js/ folder. Now let’s tell Grunt to find all those files and squish them together into a single file named production.js, named that way to indicate it is for use on our real live website. concat: { dist: { src: [ 'js/libs/*.js', // All JS in the libs folder 'js/global.js' // This specific file ], dest: 'js/build/production.js', } } Note: throughout this article there will be little chunks of configuration code like above. The intention is to focus in on the important bits, but it can be confusing at first to see how a particular chunk fits into the larger file. If you ever get confused and need more context, refer to the complete file. With that concat configuration in place, head over to the terminal, run the command: grunt and watch it happen! production.js will be created and will be a perfect concatenation of our three files. This was a big aha! moment for me. Feel the power course through your veins. Let’s do more things! Let’s make Grunt minify that JavaScript We have so much prep work done now, adding new tasks for Grunt to run is relatively easy. We just need to: Find a Grunt plug-in to do what we want Learn the configuration style of that plug-in Write that configuration to work with our project The official plug-in for minifying code is grunt-contrib-uglify. Just like we did last time, we just run an NPM command to install it: npm install grunt-contrib-uglify --save-dev Then we alter our Gruntfile.js to load the plug-in: grunt.loadNpmTasks('grunt-contrib-uglify'); Then we configure it: uglify: { build: { src: 'js/build/production.js', dest: 'js/build/production.min.js' } } Let’s update that default task to also run minification: grunt.registerTask('default', ['concat', 'uglify']); Super-similar to the concatenation set-up, right? Run grunt at the terminal and you’ll get some deliciously minified JavaScript: Minified JavaScript That production.min.js file is what we would load up for use in our index.html file. Let’s make Grunt optimize our images We’ve got this down pat now. Let’s just go through the motions. The official image minification plug-in for Grunt is grunt-contrib-imagemin. Install it: npm install grunt-contrib-imagemin --save-dev Register it in the Gruntfile.js: grunt.loadNpmTasks('grunt-contrib-imagemin'); Configure it: imagemin: { dynamic: { files: [{ expand: true, cwd: 'images/', src: ['**/*.{png,jpg,gif}'], dest: 'images/build/' }] } } Make sure it runs: grunt.registerTask('default', ['concat', 'uglify', 'imagemin']); Run grunt and watch that gorgeous squishification happen: Squished images Gotta love performance increases for nearly zero effort. Let’s get a little bit smarter and automate What we’ve done so far is awesome and incredibly useful. But there are a couple of things we can get smarter on and make things easier on ourselves, as well as Grunt: Run these tasks automatically when they should Run only the tasks needed at the time For instance: Concatenate and minify JavaScript when JavaScript changes Optimize images when a new image is added or an existing one changes We can do this by watching files. We can tell Grunt to keep an eye out for changes to specific places and, when changes happen in those places, run specific tasks. Watching happens through the official grunt-contrib-watch plugin. I’ll let you install it. It is exactly the same process as the last few plug-ins we installed. We configure it by giving watch specific files (or folders, or both) to watch. By watch, I mean monitor for file changes, file deletions or file additions. Then we tell it what tasks we want to run when it detects a change. We want to run our concatenation and minification when anything in the /js/ folder changes. When it does, we should run the JavaScript-related tasks. And when things happen elsewhere, we should not run the JavaScript-related tasks, because that would be irrelevant. So: watch: { scripts: { files: ['js/*.js'], tasks: ['concat', 'uglify'], options: { spawn: false, }, } } Feels pretty comfortable at this point, hey? The only weird bit there is the spawn thing. And you know what? I don’t even really know what that does. From what I understand from the documentation it is the smart default. That’s real-world development. Just leave it alone if it’s working and if it’s not, learn more. Note: Isn’t it frustrating when something that looks so easy in a tutorial doesn’t seem to work for you? If you can’t get Grunt to run after making a change, it’s very likely to be a syntax error in your Gruntfile.js. That might look like this in the terminal: Errors running Grunt Usually Grunt is pretty good about letting you know what happened, so be sure to read the error message. In this case, a syntax error in the form of a missing comma foiled me. Adding the comma allowed it to run. Let’s make Grunt do our preprocessing The last thing on our list from the top of the article is using Sass — yet another task Grunt is well-suited to run for us. But wait? Isn’t Sass technically in Ruby? Indeed it is. There is a version of Sass that will run in Node and thus not add an additional dependency to our project, but it’s not quite up-to-snuff with the main Ruby project. So, we’ll use the official grunt-contrib-sass plug-in which just assumes you have Sass installed on your machine. If you don’t, follow the command line instructions. What’s neat about Sass is that it can do concatenation and minification all by itself. So for our little project we can just have it compile our main global.scss file: sass: { dist: { options: { style: 'compressed' }, files: { 'css/build/global.css': 'css/global.scss' } } } We wouldn’t want to manually run this task. We already have the watch plug-in installed, so let’s use it! Within the watch configuration, we’ll add another subtask: css: { files: ['css/*.scss'], tasks: ['sass'], options: { spawn: false, } } That’ll do it. Now, every time we change any of our Sass files, the CSS will automaticaly be updated. Let’s take this one step further (it’s absolutely worth it) and add LiveReload. With LiveReload, you won’t have to go back to your browser and refresh the page. Page refreshes happen automatically and in the case of CSS, new styles are injected without a page refresh (handy for heavily state-based websites). It’s very easy to set up, since the LiveReload ability is built into the watch plug-in. We just need to: Install the browser plug-in Add to the top of the watch configuration: . watch: { options: { livereload: true, }, scripts: { /* etc */ Restart the browser and click the LiveReload icon to activate it. Update some Sass and watch it change the page automatically. Live reloading browser Yum. Prefer a video? If you’re the type that likes to learn by watching, I’ve made a screencast to accompany this article that I’ve published over on CSS-Tricks: First Moments with Grunt Leveling up As you might imagine, there is a lot of leveling up you can do with your build process. It surely could be a full time job in some organizations. Some hardcore devops nerds might scoff at the simplistic setup we have going here. But I’d advise them to slow their roll. Even what we have done so far is tremendously valuable. And don’t forget this is all free and open source, which is amazing. You might level up by adding more useful tasks: Running your CSS through Autoprefixer (A+ Would recommend) instead of a preprocessor add-ons. Writing and running JavaScript unit tests (example: Jasmine). Build your image sprites and SVG icons automatically (example: Grunticon). Start a server, so you can link to assets with proper file paths and use services that require a real URL like TypeKit and such, as well as remove the need for other tools that do this, like MAMP. Check for code problems with HTML-Inspector, CSS Lint, or JS Hint. Have new CSS be automatically injected into the browser when it ever changes. Help you commit or push to a version control repository like GitHub. Add version numbers to your assets (cache busting). Help you deploy to a staging or production environment (example: DPLOY). You might level up by simply understanding more about Grunt itself: Read Grunt Boilerplate by Mark McDonnell. Read Grunt Tips and Tricks by Nicolas Bevacqua. Organize your Gruntfile.js by splitting it up into smaller files. Check out other people’s and projects’ Gruntfile.js. Learn more about Grunt by digging into its source and learning about its API. Let’s share I think some group sharing would be a nice way to wrap this up. If you are installing Grunt for the first time (or remember doing that), be especially mindful of little frustrating things you experience(d) but work(ed) through. Those are the things we should share in the comments here. That way we have this safe place and useful resource for working through those confusing moments without the embarrassment. We’re all in this thing together! 1 Maybe someday someone will make a beautiful Grunt app for your operating system of choice. But I’m not sure that day will come. The configuration of the plug-ins is the important part of using Grunt. Each plug-in is a bit different, depending on what it does. That means a uniquely considered UI for every single plug-in, which is a long shot. Perhaps a decent middleground is this Grunt DevTools Chrome add-on. 2 Gruntfile.js is often referred to as Gruntfile in documentation and examples. Don’t literally name it Gruntfile — it won’t work.",2013,Chris Coyier,chriscoyier,2013-12-11T00:00:00+00:00,https://24ways.org/2013/grunt-is-not-weird-and-hard/,code 204,Cascading Web Design with Feature Queries,"Feature queries, also known as the @supports rule, were introduced as an extension to the CSS2 as part of the CSS Conditional Rules Module Level 3, which was first published as a working draft in 2011. It is a conditional group rule that tests if the browser’s user agent supports CSS property:value pairs, and arbitrary conjunctions (and), disjunctions (or), and negations (not) of them. The motivation behind this feature was to allow authors to write styles using new features when they were supported but degrade gracefully in browsers where they are not. Even though the nature of CSS already allows for graceful degradation, for example, by ignoring unsupported properties or values without disrupting other styles in the stylesheet, sometimes we need a bit more than that. CSS is ultimately a holistic technology, in that, even though you can use properties in isolation, the full power of CSS shines through when used in combination. This is especially evident when it comes to building web layouts. Having native feature detection in CSS makes it much more convenient to build with cutting-edge CSS for the latest browsers while supporting older browsers at the same time. Browser support Opera first implemented feature queries in November 2012, both Chrome and Firefox had it since May 2013. There have been several articles about feature queries written over the years, however, it seems that awareness of its broad support isn’t that well-known. Much of the earlier coverage on feature queries was not written in English, and perhaps that was a limiting factor. @supports ― CSSのFeature Queries by Masataka Yakura, August 8 2012 Native CSS Feature Detection via the @supports Rule by Chris Mills, December 21 2012 CSS @supports by David Walsh, April 3 2013 Responsive typography with CSS Feature Queries by Aral Balkan, April 9 2013 How to use the @supports rule in your CSS by Lea Verou, January 31 2014 CSS Feature Queries by Amit Tal, June 2 2014 Coming Soon: CSS Feature Queries by Adobe Web Platform Team, August 21 2014 CSS feature queries mittels @supports by Daniel Erlinger, November 27 2014 As of December 2017, all current major browsers and their previous 2 versions support feature queries. Feature queries are also supported on Opera Mini, UC Browser and Samsung Internet. The only browsers that do not support feature queries are Internet Explorer and Blackberry Mobile, but that may be less of an issue than you might think. Can I Use css-featurequeries? Data on support for the css-featurequeries feature across the major browsers from caniuse.com. Granted, there is still a significant number of organisations that require support of Internet Explorer. Microsoft still continues to support IE11 for the life-cycle of Windows 7, 8 and 10. They have, however, stopped supporting older versions since January 12, 2016. It is inevitable that there will be organisations that, for some reason or another, make it mandatory to support IE, but as time goes on, this number will continue to shrink. Jen Simmons wrote an extensive article called Using Feature Queries in CSS which discussed a matrix of potential situations when it comes to the usage of feature queries. The following image is a summary of the aforementioned matrix. The most tricky situation we have to deal with is the box in the top-left corner, which are “browsers that don’t support feature queries, yet do support the feature in question”. For cases like those, it really depends on the specific CSS feature you want to use and a subsequent evaluation of the pros and cons of not including that feature in spite of the fact the browser (most likely Internet Explorer) supports it. The basics of feature queries As with any conditional, feature queries operate on boolean logic, in other words, if the query resolves to true, apply the CSS properties within the block, or else just ignore the entire block altogether. The syntax of a simple feature query is as follows: .selector { /* Styles that are supported in old browsers */ } @supports (property:value) { .selector { /* Styles for browsers that support the specified property */ } } Note that the parentheses around the property:value pair are mandatory and the rule is invalid without them. Styles that apply to older browsers, i.e. fallback styles, should come first, followed by the newer properties, which are contained within the @supports conditional. Because of the cascade, fallback styles will be overridden by the newer properties in the modern browsers that support them. main { background-color: red; } @supports (display:grid) { main { background-color: green; } } In this example, browsers that support CSS grid will have a main element with a green background colour because the conditional resolves to true, while browsers that do not support grid will have a main element with a red background colour. The implication of such behaviour means that we can layer on enhanced styles based on the features we want to use and these styles will show up in browsers that support them. But for those that do not, they will get a more basic look that still works anyway. And that will be our approach moving forward. Boolean operators for feature queries The and operator allows us to test for support of multiple properties within a single conditional. This would be useful for cases where the desired output requires multiple cutting-edge features to be supported at the same time to work. All the property:value pairs listed in the conditional must resolve to true for the styles within the rule to be applied. @supports (transform: rotate(45deg)) and (writing-mode: vertical-rl) { /* Some CSS styles */ } The or operator allows us to list multiple property:value pairs in the conditional and as long as one of them resolves to true, the styles within the block will be applied. A relevant use-case would be for properties with vendor-prefixes. @supports (background: -webkit-gradient(linear, left top, left bottom, from(white), to(black))) or (background: -o-linear-gradient(top, white, black)) or (background: linear-gradient(to bottom, white, black)) { /* Some CSS styles */ } The not operator negates the resolution of the property:value pair in the conditional, resolving to false when the property is supported and vice versa. This is useful when there are two distinct sets of styles to be applied depending on the support of a specific feature. However, we do need to keep in mind the case where a browser does not support feature queries, and handle the styles for those browsers accordingly. @supports not (shape-outside: polygon(100% 80%,20% 0,100% 0)) { /* Some CSS styles */ } To avoid confusion between and and or, these operators must be explicitly declared as opposed to using commas or spaces. To prevent confusion caused by precedence rules, and, or and not operators cannot be mixed without a layer of parentheses. This rule is not valid and the styles within the block will be ignored. @supports (transition-property: background-color) or (animation-name: fade) and (transform: scale(1.5)) { /* Some CSS styles */ } To make it work, parentheses must be added either around the two properties adjacent to the or or the and operator like so: @supports ((transition-property: background-color) or (animation-name: fade)) and (transform: scale(1.5)) { /* Some CSS styles */ } @supports (transition-property: background-color) or ((animation-name: fade) and (transform: scale(1.5))) { /* Some CSS styles */ } The current specification states that whitespace is required after a not and on both sides of an and or or, but this may change in a future version of the specification. It is acceptable to add extra parentheses even when they are not needed, but omission of parentheses is considered invalid. Cascading web design I’d like to introduce the concept of cascading web design, an approach made possible with feature queries. Browser update cycles are much shorter these days, so new features and bug fixes are being pushed out a lot more frequently as compared to the early days of the web. With the maturation of web standards, browser behaviour is less unpredictable than before, but each browser will still have their respective quirks. Chances are, the latest features will not ship across all browsers at the same time. But you know what? That’s perfectly fine. If we accept this as a feature of the web, instead of a bug, we’ve just opened up a lot more web design possibilities. The following example is a basic, responsive grid layout of items laid out with flexbox, as viewed on IE11. We can add a block of styles within an @supports rule to apply CSS grid properties for browsers that support them to enhance this layout, like so: The web is not a static medium. It is dynamic and interactive and we manipulate this medium by writing code to tell the browser what we want it to do. Rather than micromanaging the pixels in our designs, maybe it’s time we cede control of our designs to the browsers that render them. This means being okay with your designs looking different across browsers and devices. As mentioned earlier, CSS works best when various properties are combined. It’s one of those things whose whole is greater than the sum of its parts. So feature queries, when combined with media queries, allow us to design layouts that are most effective in the environment they have to perform in. Such an approach requires interpolative thinking, on multiple levels. As web designers and developers, we don’t just think in one fixed dimension, we get to think about how our design will morph on a narrow screen, or on an older browser, in addition to how it will appear on a browser with the latest features. In the following example, the layout on the left is what IE11 users will see, the one in the middle is what Firefox users will see, because Firefox doesn’t support CSS shapes yet, but once it does, it will then look like the layout on the right, which is what Chrome users see now. With the release of CSS Grid this year, we’ve hit another milestone in the evolution of the web as a medium. The beauty of the web is its backwards compatibility and generous fault tolerance. Browser features are largely additive, holding onto the good parts and building on top of them, while deprecating the bits that didn’t work well. Feature queries allow us to progressively enhance our CSS, establishing a basic level of user experience across the widest range of browsers, while building in more advanced functionality for browsers who can use them. And hopefully, this will allow more of us to create designs that truly embrace the nature of the web.",2017,Chen Hui Jing,chenhuijing,2017-12-01T00:00:00+00:00,https://24ways.org/2017/cascading-web-design/,code 8,Coding Towards Accessibility,"“Can we make it AAA-compliant?” – does this question strike fear into your heart? Maybe for no other reason than because you will soon have to wade through the impenetrable WCAG documentation once again, to find out exactly what AAA-compliant means? I’m not here to talk about that. The Web Content Accessibility Guidelines are a comprehensive and peer-reviewed resource which we’re lucky to have at our fingertips. But they are also a pig to read, and they may have contributed to the sense of mystery and dread with which some developers associate the word accessibility. This Christmas, I want to share with you some thoughts and some practical tips for building accessible interfaces which you can start using today, without having to do a ton of reading or changing your tools and workflow. But first, let’s clear up a couple of misconceptions. Dreary, flat experiences I recently built a front-end framework for the Post Office. This was a great gig for a developer, but when I found out about my client’s stringent accessibility requirements I was concerned that I’d have to scale back what was quite a complex set of visual designs. Sites like Jakob Neilsen’s old workhorse useit.com and even the pioneering GOV.UK may have to shoulder some of the blame for this. They put a premium on usability and accessibility over visual flourish. (Although, in fairness to Mr Neilsen, his new site nngroup.com is really quite a snazzy affair, comparatively.) Of course, there are other reasons for these sites’ aesthetics — and it’s not because of the limitations of the form. You can make an accessible site look as glossy or as plain as you want it to look. It’s always our own ingenuity and attention to detail that are going to be the limiting factors. Synecdoche We must always guard against the tendency to assume that catering to screen readers means we have the whole accessibility ballgame covered. There’s so much more to accessibility than assistive technology, as you know. And within the field of assistive technology there are plenty of other devices for us to consider. Planning to accommodate all these users and devices can be daunting. When I first started working in this field I thought that the breadth of technology was prohibitive. I didn’t even know what a screen reader looked like. (I assumed they were big and heavy, perhaps like an old typewriter, and certainly they would be expensive and difficult to fathom.) This is nonsense, of course. Screen reader emulators are readily available as browser extensions and can be activated in seconds. Chromevox and Fangs are both excellent and you should download one or the other right now. But the really good news is that you can emulate many other types of assistive technology without downloading a byte. And this is where we move from misconceptions into some (hopefully) useful advice. The mouse trap The simplest and most effective way to improve your abilities as a developer of accessible interfaces is to unplug your mouse. Keyboard operation has its own WCAG chapter, because most users of assistive technology are navigating the web using only their keyboards. You can go some way towards putting yourself into their shoes so easily — just by ditching a peripheral. Learning this was a lightbulb moment for me. When I build interfaces I am constantly flicking between code and the browser, testing or viewing the changes I have made. Now, instead of checking a new element once, I check it twice: once with my mouse and then again without. Don’t just :hover The reality is that when you first start doing this you can find your site becomes unusable straightaway. It’s easy to lose track of which element is in focus as you hit the tab key repeatedly. One of the easiest changes you can make to your coding practice is to add :focus and :active pseudo-classes to every hover state that you write. I’m still amazed at how many sites fail to provide a decent focus state for links (and despite previous 24 ways authors in 2007 and 2009 writing on this same issue!). You may find that in some cases it makes sense to have something other than, or in addition to, the hover state on focus, but start with the hover state that your designer has taken the time to provide you with. It’s a tiny change and there is no downside. So instead of this: .my-cool-link:hover { background-color: MistyRose ; } …try writing this: .my-cool-link:hover, .my-cool-link:focus, .my-cool-link:active { background-color: MistyRose ; } I’ve toyed with the idea of making a Sass mixin to take care of this for me, but I haven’t yet. I worry that people reading my code won’t see that I’m explicitly defining my focus and active states so I take the hit and write my hover rules out longhand. JavaScript can play, too This was another revelation for me. Keyboard-only navigation doesn’t necessitate a JavaScript-free experience, and up-to-date screen readers can execute JavaScript. So we’re able to create complex JavaScript-driven interfaces which all users can interact with. Some of the hard work has already been done for us. First, there are already conventions around keyboard-driven interfaces. Think about the last time you viewed a photo album on Facebook. You can use the arrow keys to switch between photos, and the escape key closes whichever lightbox-y UI thing Facebook is showing its photos in this week. Arrow keys (up/down as well as left/right) for progression through content; Escape to back out of something; Enter or space bar to indicate a positive intention — these are established keyboard conventions which we can apply to our interfaces to improve their accessiblity. Of course, by doing so we are improving our interfaces in general, giving all users the option to switch between keyboard and mouse actions as and when it suits them. Second, this guy wants to help you out. Hans Hillen is a developer who has done a great deal of work around accessibility and JavaScript-powered interfaces. Along with The Paciello Group he has created a version of the jQuery UI library which has been fully optimised for keyboard navigation and screen reader use. It’s a fantastic reference which I revisit all the time I’m not a huge fan of the jQuery UI library. It’s a pain to style and the code is a bit bloated. So I’ve not used this demo as a code resource to copy wholesale. I use it by playing with the various components and seeing how they react to keyboard controls. Each component is also fully marked up with the relevant ARIA roles to improve screen reader announcement where possible (more on this below). Coding for accessibility promotes good habits This is a another observation around accessibility and JavaScript. I noticed an improvement in the structure and abstraction of my code when I started adding keyboard controls to my interface elements. Your code has to become more modular and event-driven, because any number of events could trigger the same interaction. A mouse-click, the Enter key and the space bar could all conceivably trigger the same open function on a collapsed accordion element. (And you want to keep things DRY, don’t you?) If you aren’t already in the habit of separating out your interface functionality into discrete functions, you will be soon. var doSomethingCool = function(){ // Do something cool here. } // Bind function to a button click - pretty vanilla $('.myCoolButton').on('click', function(){ doSomethingCool(); return false; }); // Bind the same function to a range of keypresses $(document).keyup(function(e){ switch(e.keyCode) { case 13: // enter case 32: // spacebar doSomethingCool(); break; case 27: // escape doSomethingElse(); break; } }); To be honest, if you’re doing complex UI stuff with JavaScript these days, or if you’ve been building any responsive interfaces which rely on JavaScript, then you are most likely working with an application framework such as Backbone, Angular or Ember, so an abstraced and event-driven application structure will be familar to you. It should be super easy for you to start helping out your keyboard-only users if you aren’t already — just add a few more event bindings into your UI layer! Manipulating the tab order So, you’ve adjusted your mindset and now you test every change to your codebase using a keyboard as well as a mouse. You’ve applied all your hover states to :focus and :active so you can see where you’re tabbing on the page, and your interactive components react seamlessly to a mixture of mouse and keyboard commands. Feels good, right? There’s another level of optimisation to consider: manipulating the tab order. Certain DOM elements are naturally part of the tab order, and others are excluded. Links and input elements are the main elements included in the tab order, and static elements like paragraphs and headings are excluded. What if you want to make a static element ‘tabbable’? A good example would be in an expandable accordion component. Each section of the accordion should be separated by a heading, and there’s no reason to make that heading into a link simply because it’s interactive.

        Tyrannosaurus

        Tyrannosaurus; meaning ""tyrant lizard""...

        Utahraptor

        Utahraptor is a genus of theropod dinosaurs...

        Dromiceiomimus

        Ornithomimus is a genus of ornithomimid dinosaurs...

        Adding the heading elements to the tab order is trivial. We just set their tabindex attribute to zero. You could do this on the server or the client. I prefer to do it with JavaScript as part of the accordion setup and initialisation process. $('.accordion-widget h3').attr('tabindex', '0'); You can apply this trick in reverse and take elements out of the tab order by setting their tabindex attribute to −1, or change the tab order completely by using other integers. This should be done with great care, if at all. You have to be sure that the markup you remove from the tab order comes out because it genuinely improves the keyboard interaction experience. This is hard to validate without user testing. The danger is that developers will try to sweep complicated parts of the UI under the carpet by taking them out of the tab order. This would be considered a dark pattern — at least on my team! A farewell ARIA This is where things can get complex, and I’m no expert on the ARIA specification: I feel like I’ve only dipped my toe into this aspect of coding for accessibility. But, as with WCAG, I’d like to demystify things a little bit to encourage you to look into this area further yourself. ARIA roles are of most benefit to screen reader users, because they modify and augment screen reader announcements. Let’s take our dinosaur accordion from the previous section. The markup is semantic, so a screen reader that can’t handle JavaScript will announce all the content within the accordion, no problem. But modern screen readers can deal with JavaScript, and this means that all the lovely dino information beneath each heading has probably been hidden on document.ready, when the accordion initialised. It might have been hidden using display:none, which prevents a screen reader from announcing content. If that’s as far as you have gone, then you’ve committed an accessibility sin by hiding content from screen readers. Your user will hear a set of headings being announced, with no content in between. It would sound something like this if you were using Chromevox: > Tyrannosaurus. Heading Three. > Utahraptor. Heading Three. > Dromiceiomimus. Heading Three. We can add some ARIA magic to the markup to improve this, using the tablist role. Start by adding a role of tablist to the widget, and roles of tab and tabpanel to the headings and paragraphs respectively. Set boolean values for aria-selected, aria-hidden and aria-expanded. The markup could end up looking something like this.

        Utahraptor

        Utahraptor is a genus of theropod dinosaurs...

        Now, if a screen reader user encounters this markup they will hear the following: > Tyrannosaurus. Tab not selected; one of three. > Utahraptor. Tab not selected; two of three. > Dromiceiomimus. Tab not selected; three of three. You could add arrow key events to help the user browse up and down the tab list items until they find one they like. Your accordion open() function should update the ARIA boolean values as well as adding whatever classes and animations you have built in as standard. Your users know that unselected tabs are meant to be interacted with, so if a user triggers the open function (say, by hitting Enter or the space bar on the second item) they will hear this: > Utahraptor. Selected; two of three. The paragraph element for the expanded item will not be hidden by your CSS, which means it will be announced as normal by the screen reader. This kind of thing makes so much more sense when you have a working example to play with. Again, I refer you to the fantastic resource that Hans Hillen has put together: this is his take on an accessible accordion, on which much of my example is based. Conclusion Getting complex interfaces right for all of your users can be difficult — there’s no point pretending otherwise. And there’s no substitute for user testing with real users who navigate the web using assistive technology every day. This kind of testing can be time-consuming to recruit for and to conduct. On top of this, we now have accessibility on mobile devices to contend with. That’s a huge area in itself, and it’s one which I have not yet had a chance to research properly. So, there’s lots to learn, and there’s lots to do to get it right. But don’t be disheartened. If you have read this far then I’ll leave you with one final piece of advice: don’t wait. Don’t wait until you’re building a site which mandates AAA-compliance to try this stuff out. Don’t wait for a client with the will or the budget to conduct the full spectrum of user testing to come along. Unplug your mouse, and start playing with your interfaces in a new way. You’ll be surprised at the things that you learn and the issues you uncover. And the next time an true accessibility project comes along, you will be way ahead of the game.",2013,Charlie Perrins,charlieperrins,2013-12-03T00:00:00+00:00,https://24ways.org/2013/coding-towards-accessibility/,code 45,Is Agile Harder for Agencies?,"I once sat in a pitch meeting and watched a new business exec tell a potential client that his agency followed an agile workflow process at all times. The potential client nodded wisely, and they both agreed that agile was indeed the way to go. The meeting progressed and they signed off on a contract for a massive project, to be delivered in a standard waterfall fashion, with all manner of phases and key deliverables. Of course both of them left the meeting perfectly happy, because neither of them knew nor cared what an agile workflow process might be. That was about five years ago. As 2015 heaves into view I think it’s fair to say that attitudes have changed. Perhaps the same number of people claim to do Agile™ now as in 2010, but I think more of them are telling the truth. As a developer in an agency that works primarily with larger organisations, this year I have started to see a shift from agencies pushing agile methodologies with their clients, to clients requesting and even demanding agile practices from their agencies. Only a couple of years ago this would have been unusual behaviour. So what’s the problem? We should be happy then, no? Those of us in agencies will get to spend more time delivering great products, and less time arguing over out-of-date functional specs or battling through an adversarial change management procedure because somebody had a good idea during development rather than planning. We get to be a little bit more like our brothers and sisters in vaunted teams like the Government Digital Service, which is using agile approaches to great effect on projects that have a real benefit to their users. Almost. Unfortunately, it seems to be the case that adhering to an agile framework such as scrum is more difficult within an agency/client structure than it is for an in-house development team. This is no surprise. The Agile Manifesto was written in 2001 by a group of software developers for their own use. Many of the underlying principles of a framework like Scrum assume the existence of an in-house team, working on a highly technical project, and working for the business that employs them. The agency/client model must to some extent be retrofitted into agile frameworks. It can be done though, and there are plenty of agencies out there doing it well. This article isn’t meant to be another introduction to agile techniques – there are too many of those online already. This article is for people just dipping their toes into this way of working. I’ve laid out a few of the key reasons why adopting a more fully agile approach seems difficult, at least initially, for those of us working in agencies. 1. Agile asks more of your clients When a team adopts Scrum everyone has to get used to a number of unfamiliar roles and rituals. Few team members have a steeper learning curve than the person designated as the product owner. The product owner carries a lot of weight on their shoulders. They have to uphold the overall vision for the project. They are also meant to be the primary author of the project’s user stories (short atomic descriptions of project features which are testable and relate to a real business need). They should own this list of stories (called a backlog) and should be able to prioritise the order in which the stories are developed, to ensure that the project is delivering real value to the business early and often. When a burst of work is completed (bursts of work in Scrum are called sprints), the product owner leads a review or show-and-tell session with the wider project stakeholders. The product owner needs to understand the work that has been completed, and must champion it to the business. Finally, and most importantly, the product owner is responsible for managing the feedback and requests from stakeholders in such a way that they don’t derail the project team’s agreed workload for any given sprint, without upsetting or offending any of the stakeholders – some of whom may outrank the product owner. If you follow that spec, this is a job for a superhuman in any organisational context. And within the agency/client structure this superhuman needs to be client-side for the process to be at its most effective. So your client, who in the past might have briefed a project to an agency team and then had the work presented back to them every few weeks, is now asked to be involved with the team on a daily basis; to fight on behalf of the team when new or difficult requests come in from senior figures within their organisation; and to present the agency’s work to their own colleagues after each sprint. It’s a big change if all that gets dropped into someone’s lap without warning. There are several ways agencies can mitigate this issue. The ScrumAlliance suggests some alternative ways to structure the product owner role. The approach I have taken in the past is simply to start slow, and gradually move more of the product owner role over to the client side as and when they feel comfortable with it. If you’re working together long-term on a project, and you both see tangible improvements in the quality of the work after adopting an agile process, then your client is more likely to be open to further changes as the partnership progresses. 2. My client wants fixed costs, fixed deadlines and a fixed scope I know. Mine too. Of course they do – it is the way that agencies and clients have agreed to work in digital and other creative service industries for a very long time. On both sides of the fence we’re used to thinking about projects in this way. Of the three, fixing scope is the one that agile purists would rail hardest against. The more time we spend working on digital projects, the less sense it makes. James Archer, CEO of UI/UX design agency Forty puts it like this: For me, the Agile approach is really about acknowledging that disturbing truth that every project manager knows, but has trouble admitting. The truth that the project plan is wrong. Scope creep. Change orders. Shifting priorities. New directions. We act shocked and appalled when those things happen during our carefully planned project, even though they happen on every project ever. Successful relationships require trust and honesty, and we shouldn’t be afraid of discussing this aspect of project management. If you do move away from a fixed scope of work, then the other two items (costs and timings) can be fixed – more or less. If you can get your clients to buy into this from a standing start then you are doing well. In fact you probably deserve a promotion. For most of us this is a continual discussion. Anyway, as soon as you’ve made headway on the argument that it makes little or no sense to try and fix the scope of a digital project, you usually run into a related concern, which we’ll look at next. 3. Fear of uncontrolled costs We all know that a dog is for life, not just for Christmas. At this time of year perhaps we should reiterate to everyone that digital products and services also need support and love once we have taken the decision to bring them into the world. More organisations are realising that their investment in digital platforms should be viewed as an operational expenditure rather than a capital expenditure. But from time to time we will find ourselves working on projects for people who have a finite amount of money to invest in a product at a given point in time. When agencies start talking about these projects as rolling investments those responsible can understandably worry about their costs running out of control. There’s another factor at play here. Agile, on the whole, prefers to derive a cost for services from the hours a team spends working on a project. In other industries this is referred to as charging for time and materials, and there seems to be an ingrained distrust in this approach among people in general. See, for example, the Citizens Advice Bureau’s “Top tips for employing a builder”: “Bear in mind that if you pay a daily rate, this makes it easier for a builder to string the work out and get more money so agree what you will do if the job takes longer than expected.” It’s hard not to feel stung if you are in the builder’s shoes here, as we are when we’re talking about our role as an agency. But if you’ve ever haggled with a builder over time and materials, and also moaned about your clients misunderstanding agile methods, take a moment to reflect on the similarities from your client’s point of view. Again, there are some things we can do to mitigate this issue. Some agencies put in place a service level agreement around their team’s velocity (an agile-related term related to how much work a team delivers in any given sprint) and this can help. As the industry moves further towards a long-term approach to investment in digital I hope this fear will subside. But that shift in approach leads to the final concern I want to address. 4. Agency structures need shaking up If you work for a company that has spent many years developing a business model around the waterfall process, you may have to break through many layers of entrenched thinking in order to establish new practices and effect organisational change. There are consultancies that exist specifically to help agencies through their own agile transformation. One of these companies, AgencyAgile, provides a helpful list of common pitfalls. They emphasise the need to look at your whole agency’s structure, rather than simply encouraging project teams to adopt new workflows. Even awesomely run Agile projects can have a limited impact on the overall organization. If you’re serious about changing the way your company approaches projects then try talking to people who sit outside the usual project delivery team. Speak to the finance department if you have one, and try to convince your senior management team if they’re not already on board. And definitely speak to your new business people, who go out there and win the projects you get to work on. It’s these people who need to understand the potential business benefits of working in a new way, and also which of their existing habits and behaviours they might need to change to accommodate a new approach. Otherwise you’ll find yourself with a team of designers, developers and project managers who are ready and waiting to deliver work in an iterative and collaborative way, but by the time they get hold of the project a cost has already been agreed, a deadline has been imposed, and a functional requirements document has been painstakingly put together. Nobody wins in this situation. Conclusion So where should we go from here? I certainly don’t have hard and fast answers – I’m not sure that they exist in a one-size-fits-all approach for agencies. There are plenty of smart people thinking about this problem. It’s a hot topic right now. Earlier in the year a London-based meetup was established called Agile for Agencies. If you’re in the capital and want to discuss these issues with your peers it’s a great opportunity to do so. I’ve mentioned James Archer and Forty already. Both James and Paul Boag have written in the last twelve months on this subject. They both come out on the side of the argument that suggests you adopt agile principles, but don’t have to worry about the rituals if they don’t fit in with your practices. Personally, I think the rituals and the discipline mandated by an agile framework like Scrum can provide a great deal of value to your team, even it if is hard to implement within an agency culture that has traditionally structured its work and its services in another way. In whatever way you figure out the details, when your teams collaborate with your clients rather than work for them at arm’s length, and when everyone prioritises frequent delivery, reflection and iteration over exhaustive scoping and planning, I believe you’ll see a tangible difference in the quality of the work that you create.",2014,Charlie Perrins,charlieperrins,2014-12-12T00:00:00+00:00,https://24ways.org/2014/is-agile-harder-for-agencies/,process 228,The Great Unveiling,"The moment of unveiling our designs should be among our proudest, but it never seems to work out that way. Instead of a chance to show how we can bring our clients’ visions to life, critique can be a tense, worrying ordeal. And yes, the stakes are high: a superb design is only superb if it goes live. Mismanage the feedback process and your research, creativity and hard work can be wasted, and your client may wonder whether you’ve been worth the investment. The great unveiling is a pivotal part of the design process, but it needn’t be a negative one. Just as usability testing teaches us whether our designs meet user needs, presenting our work to clients tells us whether we’ve met important business goals. So how can we turn the tide to make presenting designs a constructive experience, and to give good designs a chance to shine through? Timing is everything First, consider when you should seek others’ opinions. Your personal style will influence whether you show early sketches or wait to demonstrate something more complete. Some designers thrive at low fidelity, sketching out ideas that, despite their rudimentary nature, easily spark debate. Other designers take time to create more fully-realised versions. Some even argue that the great unveiling should be eliminated altogether by working directly alongside the client throughout, collaborating on the design to reach its full potential. Whatever your individual preference, you’ll rarely have the chance to do it entirely your own way. Contracts, clients, and deadlines will affect how early and often you share your work. However, try to avoid the trap of presenting too late and at too high fidelity. My experience has taught me that skilled designers tend to present their work earlier and allow longer for iteration than novices do. More aware of the potential flaws in their solutions, these designers cling less tightly to their initial efforts. Working roughly and seeking early feedback gives you the flexibility to respond more fully to nuances you may have missed until now. Planning design reviews Present design ideas face-to-face, or at least via video conference. Asynchronous methods like e-mail and Basecamp are slow, easily ignored, and deny you the opportunity to guide your colleagues through your work. In person, you profit from both the well-known benefits of non-verbal communication, and the chance to immediately respond to questions and elaborate on rationale. Be sure to watch the numbers at your design review sessions, however. Any more than a handful of attendees and the meeting could quickly spiral into fruitless debate. Ask your project sponsor to appoint a representative to speak on behalf of each business function, rather than inviting too many cooks. Where possible, show your work in its native format. Photocopy hand-drawn sketches to reinforce their disposability (the defining quality of a sketch) and encourage others to scribble their own thoughts on top. Show digital deliverables – wireframes, design concepts, rich interactions – on screen. The experience of a design is very different on screen than on paper. A monitor has appropriate dimensions and viewport size, presenting an accurate picture of the design’s visual hierarchy, and putting interactive elements in the right context. On paper, a link is merely underlined text. On screen, it is another step along the user’s journey. Don’t waste time presenting multiple concepts. Not only is it costly to work up multiple concepts to the level required for fair appraisal, but the practice demonstrates a sorry abdication of responsibility. Designers should be custodians of design. Asking for feedback on multiple designs turns the critique process into a beauty pageant, relinquishing a designer’s authority. Instead of rational choices that meet genuine user and business needs, you may be stuck with a Frankensteinian monstrosity, assembled from incompatible parts: “This header plus the whizzy bit from Version C”. This isn’t to say that you shouldn’t explore lots of ideas yourself. Divergent thinking early in the design process is the only way to break free of the clichéd patterns and fads that so often litter mediocre sites. But you must act as a design curator, choosing the best of your work and explaining its rationale clearly and succinctly. Attitude, then, is central to successful critique. It can be difficult to tread the fine line between the harmful extremes of doormat passivity and prima donna arrogance. Remember that you are the professional, but be mindful that even experts make mistakes, particularly when – as with all design projects – they don’t possess all the relevant information in advance. Present your case with open-minded confidence, while accepting that positive critique will make your design (and ultimately your skills) stronger. The courage of your convictions Ultimately, your success in the feedback process, and indeed in the entire design process, hinges upon the rationale you provide for your work. Ideally, you should be able to refer to your research – personas, usability test findings, analytics – to support your decisions. To keep this evidence in mind, print it out to share at the design review, or include it in your presentation. Explain the rationale behind the most important decisions before showing the design, so that you can be sure of the full attention of your audience. Once you’ve covered these points, display your design and walk through the specific features of the page. A little honesty goes a long way here: state your case as strongly as your rationale demands. Sure of your reasoning? Be strong. Speculating an approach based on a hunch? Say so, and encourage your colleagues to explore the idea with you and see where it leads. Of course, none of these approaches should be sacrosanct. A proficient designer must be able to bend his or her way of working to suit the situation at hand. So sometimes you’ll want to ignore these rules of thumb and explore your own hunches as required. More power to you. As long as you think as clearly about the feedback process as you have about the design itself, you’ll be able to enjoy the great unveiling as a moment to be savoured, not feared.",2010,Cennydd Bowles,cennyddbowles,2010-12-12T00:00:00+00:00,https://24ways.org/2010/the-great-unveiling/,business 40,Don’t Push Through the Pain,"In 2004, I lost my web career. In a single day, it was gone. I was in too much pain to use a keyboard, a Wacom tablet (I couldn’t even click the pen), or a trackball. Switching my mouse to use my left (non-dominant) hand only helped a bit; then that hand went, too. I tried all the easy-to-find equipment out there, except for expensive gizmos with foot pedals. I had tingling in my fingers—which, when I was away from the computer, would rhythmically move as if some other being controlled them. I worried about Parkinson’s because the movements were so dramatic. Pen on paper was painful. Finally, I discovered one day that I couldn’t even turn a doorknob. The only highlight was that I couldn’t dust, scrub, or vacuum. We were forced to hire someone to come in once a week for an hour to whip through the house. You can imagine my disappointment. My injuries had gradually slithered into my life without notice. I’d occasionally have sore elbows, or my wrist might ache for a day, or my shoulders feel tight. But nothing to keyboard home about. That’s the critical bit of news. One day, you’re pretty fine. The next day, you don’t have your job—or any job that requires the use of your hands and wrists. I had to walk away from the computer for over four months—and partially for several months more. That’s right: no income. If I hadn’t found a gifted massage therapist, the right book of stretches, the equipment I should have been using all along, and learned how to pay attention to my body—even just a little bit more—I quite possibly wouldn’t be writing this article today. I wouldn’t be writing anything, anywhere. Most of us have heard of (and even claimed to have read all of) Mihaly Csikszentmihalyi, author of Flow: The Psychology of Optimal Experience, who describes the state of flow—the place our minds go when we are fully engaged and in our element. This lovely state of highly focused activity is deeply satisfying, often creative, and quite familiar to many of us on the web who just can’t quit until the copy sings or the code is untangled or we get our highest score yet in Angry Birds. Our minds may enter that flow, but too often as our brains take flight, all else recedes. And we leave something very important behind. Our bodies. My body wasn’t made to make the same minute movements thousands of times a day, most days of the year, for decades, and neither was yours. The wear and tear sneaks up on you, especially if you’re the obsessive perfectionist that we all pretend not to be. Oh? You’re not obsessed? I wasn’t like this all the time, but I remember sitting across from my husband, eating dinner, and I didn’t hear a word he said. I’d left my brain upstairs in my office, where it was wrestling in a death match with the box model or, God help us all, IE 5.2. I was a writer, too, and I was having my first inkling that I was a content strategist. Work was exciting. I could sit up late, in the flow, fingers flying at warp speed. I could sit until those wretched birds outside mocked me with their damn, cheerful “Hurray, it’s morning!” songs. Suddenly, while, say, washing dishes, the one magical phrase that captured the essence of a voice or idea would pop up, and I would have mowed down small animals and toddlers to get to my computer and hammer out that website or article, to capture that thought before it escaped. Note my use of the word hammer. Sound at all familiar? But where was my body during my work? Jaw jutting forward to see the screen, feet oddly positioned—and then left in place like chunks of marble—back unsupported, fingers pounding the keys, wrists and arms permanently twisted in unnatural angles that we thought were natural. And clicking. Clicking, clicking, clicking that mouse. Thumbing tiny keyboards on phones. A lethal little gesture for tiny little tendons. Though I was fine from, say 1997 to 2004, by the end of 2004 this behavior culminated in disaster. I had repetitive stress injuries, aka repetitive motion injuries. As the Apple site says, “A brief exposure to these conditions would not cause harm. But a prolonged exposure may, in some people, result in reduced ability to function.” I’ll say. I frantically turned to people on lists and forums. “Try a track ball.” Already did that. “Try a tablet.” Worse. One person wrote, “I still come here once in a while and can type a couple sentences, but I’ve permanently got thoracic outlet syndrome and I’ll never work again.” Oh, beauteous web, oh, long-distance friends, farewell. The Wrist Bone’s Connected to the Brain Bone That variation on the old song tells part of the story. Most people (and many of their physicians) believe that tingling fingers and aching wrists MUST be carpel tunnel syndrome. Nope. If your neck juts forward, it tenses and stays tense the entire time you work in that position. Remember how your muscles felt after holding a landline phone with your neck tilted to one side for a long client meeting? Regrettable. Tensing your shoulders because your chair’s not designed properly puts you at risk for thoracic outlet syndrome, a career-killer if ever there was one. The nerves and tendons in your neck and shoulder refer down your arms, and muscles swell around nerves, causing pain and dysfunction. Your elbows have a tendon that is especially vulnerable to repetitive movements (think tennis elbow). Your wrists are performing something akin to a circus act with one thousand shows a day. So, all the fine tendons and ligaments in your fingers have problems that may not start at your wrists at all. Though some people truly do have carpal tunnel syndrome, my finger and wrist problems weren’t solved by heavily massaging my fingers (though, that was helpful, too) or my wrists. They were fixed by work on my neck, upper back, shoulders, arms, and elbows. This explains why many people have surgery for carpal tunnel syndrome and just months later say, “What?! How can I possibly have it again? I had an operation!” Well, fellow buckaroo, you may never have had carpel tunnel syndrome. You may have had—or perhaps will have—one long disaster area from your neck to your fingertips. How to Crawl Back Before trying extreme measures, you may be able to function again even if you feel hopeless. I managed to heal, and so have others, but I’ll always be at risk. As Jen Simmons, of The Web Ahead podcast and other projects told me, “It took a long time to injure myself. It took a long time to get back to where I was. My right arm between my elbow and wrist would start aching intermittently. Eventually, my arm even ached at night. I started each day with yesterday’s pain.” Simple measures, used consistently, helped her back. 1. Massage therapy I don’t remember what the rest of the world is like, but in Portland, Oregon, we have more than one massage therapy college. (Of course we do.) I saw a former teacher at the most respected school. This is not your “It was all so soothing. Why, I fell asleep!” massage. This is “Holy crap, he’s grinding his elbow into my armpit!“ massage therapy, with the emphasis on therapy. I owe him everything. Make sure you have someone who really knows what they’re doing. Get many referrals. Try a question, “Does my psoas muscle affect my back?” If they can’t answer it, flee. Regularly see the one you choose and after a while, depending on how injured you are, you may be able to taper off. 2. Change your equipment You may need to be hands-on with several pieces of equipment before you find the ones that don’t cause more pain. Many companies have restocking fees, charges to ship the equipment you want to return, and other retail atrocities. Always be sure to ask what the return policies are at any company before purchasing. Mice You may have more success than I did with equipment such as the Wacom tablet. Mine came with a pen, and it hurt to repetitively click it. Trackballs are another option but, for many, they are better at prevention than recovery. But let’s get to the really effective stuff. One of the biggest sources of pain is using your mouse. One major reason is that your hand and wrist are in a perpetually unnatural position and you’re also moving your arm quite a bit. Each time you move the mouse, it is placing stress on your neck, shoulders and arms, because you need to lift them slightly in order to move the mouse and you need to angle your wrist. You may also be too injured to use the trackpad all the time, and this mouse, the vertical mouse is a dandy preventative measure, too. Shaking up your patterns is a wise move. I have long fingers, not especially thin, yet the small size works best for me. (They have larger choices available.) What?! A sideways mouse? Yep. All the weight of your hand will be resting on it in the handshake position. Your forearms aren’t constantly twisting over hill and dale. You aren’t using any muscles in your wrist or hand. They are relaxing. You’ll adapt in a day, and oh, oh, what a relief it is. Keyboards I really liked doing business with the people at Kinesis-Ergo. (I’m not affiliated with them in any way.) They have the vertical mouse and a number of keyboards. The one that felt the most natural to me, and, once again, it only takes a day to adapt, is the Freestyle2 for the Mac. They have several options. I kept the keyboard halves attached to each other at first, and then spread them apart a little more. I recommend choosing one that slants and can separate. You can adjust the angle. For a little extra, they’ll make sure it’s all set up and ready to go for you. I’m guessing that some Googling will find you similar equipment, wherever you live. Warning: if you use the ergonomic keyboards, you may have fewer USB ports. The laptop will be too far away to see unless you find a satisfactory setup using a stand. This is the perfect excuse for purchasing a humongous display. You may not look cool while jetting coast to coast in your skinny jeans and what appears to be the old-time orthopedic shoe version of computing gear. But once you have rested and used many of these suggestions consistently, you may be able to use your laptop or other device in all its lovely sleekness during the trip. Other doohickies The Kinesis site and The Human Solution have a wide selection of ergonomic products: standing desks, ergonomically correct chairs, and, yes, even things with foot pedals. Explore! 3. Stop clicking, at least for a while Use keyboard shortcuts, but use them slowly. This is not the time to show off your skillz. You’ll be sort of like a recovering alcoholic, in that you’ll be a recovering repetitive stress survivor for the rest of your life, once you really injure yourself. Always be vigilant. There’s also a bit of software sold by The Human Solution and other places, and it was my salvation. It’s called the McNib for Macs, and the Nib for PCs. (I’ve only used the McNib.) It’s for click-free mousing. I found it tricky to use when writing markup and code, but you may become quite adept at it. A little rectangle pops up on your screen, you mouse over it and choose, let’s say, “Double-click.” Until you change that choice, if you mouse over a link or anything else, it will double-click it for you. All you do is glide your mouse around. Awkward for a day or two, but you’ll pick it up quickly. Though you can use it all day for work, even if you just use this for browsing LOLcats or Gary Vaynerchuk’s YouTube videos, it will help you by giving your fingers a sweet break. But here’s the sad news. The developer who invented this died a few years ago. (Yes, I used to speak to him on the phone.) While it is for sale, it isn’t compatible with Mac OS X Lion or anything subsequent. PowerPC strikes again. His site is still up. Demos for use with older software can be downloaded free at his old site, or at The Human Solution. Perhaps an enterprising developer can invent something that would provide this help, without interfering with patents. Rumor has it among ergonomic retailers (yes, I’m like a police dog sniffing my way to a criminal once I head down a trail) that his company was purchased by a company in China, with no update in sight. 4. Use built-in features That little microphone icon that comes up alongside the keyboard on your iPhone allows you to speak your message instead of incessantly thumbing it. I believe it works in any program that uses the keyboard. It’s not Siri. She’s for other things, like having a personal relationship with an inanimate object. Apple even has a good section on ergonomics. You think I’m intense about this subject? To improve your repetitive stress, Apple doesn’t want you to use oral contraceptives, alcohol, or tobacco, to which I say, “Have as much sex, bacon, and chocolate as possible to make up for it.” Apple’s info even has illustrations of things like a faucet dripping into what is labeled a bucket full of “TRAUMA.” Sounds like upgrading to Yosemite, but I digress. 5. Take breaks If it’s a game or other non-essential activity, take a break for a month. Fine, now that I’ve called games non-essential, I suppose you’ll all unfollow me on Twitter. 6. Whether you are sore or not, do stretches throughout the day This is a big one. Really big. The best book on the subject of repetitive stress injuries is Conquering Carpal Tunnel Syndrome and Other Repetitive Strain Injuries: A Self-Care Program by Sharon J. Butler. Don’t worry, most of it is illustrations. Pretend it’s a graphic novel. I’m notorious for never reading instructions, and who on earth reads the introduction of a book, unless they wrote it? I wrote a book a long time ago, and I bet my house, husband, and life savings that my own parents never read the intro. Well, I did read the intro to this book, and you should, too. Stretching correctly, in a way that doesn’t further hurt you, that keeps you flexible if you aren’t injured, that actually heals you, calls for precision. Read and you’ll see. The key is to stretch just until you start to feel the stretch, even if that’s merely a tiny movement. Don’t force anything past that point. Kindly nurse yourself back to health, or nurture your still-healthy body by stretching. Over the following days, weeks, months, you’ll be moving well past that initial stretch point. The book is brimming with examples. You only have to pick a few stretches, if this is too much to handle. Do it every single day. I can tell you some of the best ones for me, but it depends on the person. You’ll also discover in Butler’s book that areas that you think are the problem are sometimes actually adjacent to the muscle or tendon that is the source of the problem. Add a few stretches or two for that area, too. But please follow the instructions in the introduction. If you overdo it, or perform some other crazy-ass hijinks, as I would be tempted to do, I am not responsible for your outcome. I give you fair warning that I am not a healthcare provider. I’m just telling you as a friend, an untrained one, at that, who has been through this experience. 7. Follow good habits Develop habits like drinking lots of water (which helps with lactic acid buildup in muscles), looking away from the computer for twenty seconds every twenty to thirty minutes, eating right, and probably doing everything else your mother told you to do. Maybe this is a good time to bring up flossing your teeth, and going outside to play instead of watching TV. As your mom would say, “It’s a beautiful day outside, what are you kids doing in here?” 8. Speak instead of writing, if you can Amber Simmons, who is very smart and funny, once tweeted in front of the whole world that, “@carywood is a Skype whore.” I was always asking people on Twitter if we could Skype instead of using iChat or exchanging emails. (I prefer the audio version so I don’t have to, you know, do something drastic like comb my hair.) Keyboarding is tough on hands, whether you notice it or not at the time, and when doing rapid-fire back-and-forthing with people, you tend to speed up your typing and not take any breaks. This is a hand-killer. Voice chats have made such a difference for me that I am still a rabid Skype whore. Wait, did I say that out loud? Speak your text or emails, using Dragon Dictate or other software. In about 2005, accessibility and user experience design expert, Derek Featherstone, in Canada, and I, at home, chatted over the internet, each of us using a different voice-to-text program. The programs made so many mistakes communicating with each other that we began that sort of endless, tearful laughing that makes you think someone may need to call an ambulance. This type of software has improved quite a bit over the years, thank goodness. Lack of accessibility of any kind isn’t funny to Derek or me or to anyone who can’t use the web without pain. 9. Watch your position For example, if you lift up your arms to use the computer, or stare down at your laptop, you’ll need to rearrange your equipment. The internet has a lot of information about ideal ergonomic work areas. Please use a keyboard drawer. Be sure to measure the height carefully so that even a tented keyboard, like the one I recommend, will fit. I also recommend getting the version of the Freestyle with palm supports. Just these two measures did much to help both Jen Simmons and me. 10. If you need to take anti-inflammatories, stop working If you are all drugged up on ibuprofen, and pounding and clicking like mad, your body will not know when you are tired or injuring yourself. I don’t recommend taking these while using your computing devices. Perhaps just take it at night, though I’m not a fan of that category of medications. Check with your healthcare provider. At least ibuprofen is an anti-inflammatory, which may help you. In contrast, acetaminophen (paracetamol) only makes your body think it’s not in pain. Ice is great, as is switching back and forth between ice and heat. But again, if you need ice and ibuprofen you really need to take a major break. 11. Don’t forget the rest of your body I’ve zeroed in on my personal area of knowledge and experience, but you may be setting yourself up for problems in other areas of your body. There’s what is known to bad writers as “a veritable cornucopia” of information on the web about how to help the rest of your body. A wee bit of research on the web and you’ll discover simple exercises and stretches for the rest of your potential catastrophic areas: your upper back, your lower back, your legs, ankles, and eyes. Do gentle stretches, three or four times a day, rather than powering your way through. Ease into new equipment such as standing desks. Stretch those newly challenged areas until your body adapts. Pay attention to your body, even though I too often forget mine. 12. Remember the children Kids are using equipment to play highly addictive games or to explore amazing software, and if these call for repetitive motions, children are being set up for future injuries. They’ll grab hold of something, as parents out there know, and play it 3,742 times. That afternoon. Perhaps by the time they are adults, everything will just be holograms and mind-reading, but adult fingers and hands are used for most things in life, not just computing devices and phones with keyboards sized for baby chipmunks. I’ll be watching you Quickly now, while I (possibly) have your attention. Don’t move a muscle. Is your neck tense? Are you unconsciously lifting your shoulders up? How long since you stopped staring at the screen? How bright is your screen? Are you slumping (c’mon now, ‘fess up) and inviting sciatica problems? Do you have to turn your hands at an angle relative to your wrist in order to type? Uh-oh. That’s a bad one. Your hands, wrists, and forearms should be one straight line while keyboarding. Future you is begging you to change your ways. Don’t let your #ThrowbackThursday in 2020 say, “Here’s a photo from when I used to be able to do so many wonderful things that I can’t do now.” And, whatever you do, don’t try for even a nanosecond to push through the pain, or the next thing you know, you’ll be an unpaid extra in The Expendables 7.",2014,Carolyn Wood,carolynwood,2014-12-06T00:00:00+00:00,https://24ways.org/2014/dont-push-through-the-pain/,business 32,Cohesive UX,"With Yosemite, Apple users can answer iPhone calls on their MacBooks. This is weird. And yet it’s representative of a greater trend toward cohesion. Shortly after upgrading to Yosemite, a call came in on my iPhone and my MacBook “rang” in parallel. And I was all, like, “Wut?” This was a new feature in Yosemite, and honestly it was a little bizarre at first. Apple promotional image showing a phone call ringing simultaneously on multiple devices. However, I had just spoken at a conference on the very topic you’re reading about now, and therefore I appreciated the underlying concept: the cohesion of user experience, the cohesion of screens. This is just one of many examples I’ve encountered since beginning to speak about this topic months ago. But before we get ahead of ourselves, let’s look back at the past few years, specifically the role of responsive web design. RWD != cohesive experience I needn’t expound on the virtues of responsive web design (RWD). You’ve likely already encountered more than a career’s worth on the topic. This is a good thing. Count me in as one of its biggest fans. However, if we are to sing the praises of RWD, we must also acknowledge its shortcomings. One of these is that RWD ends where the browser ends. For all its goodness, RWD really has no bearing on native apps or any other experiences that take place outside the browser. This makes it challenging, therefore, to create cohesion for multi-screen users if RWD is the only response to “let’s make it work everywhere.” We need something that incorporates the spirit of RWD while unifying all touchpoints for the entire user experience—single device or several devices, in browser or sans browser, native app or otherwise. I call this cohesive UX, and I believe it’s the next era of successful user experiences. Toward a unified whole Simply put, the goal of cohesive UX is to deliver a consistent, unified user experience regardless of where the experience begins, continues, and ends. Two facets are vital to cohesive UX: Function and form Data symmetry Let’s examine each of these. Function AND form Function over form, of course. Right? Not so fast, kiddo. Consider Bruce Lawson’s dad. After receiving an Android phone for Christmas and thumbing through his favorite sites, he was puzzled why some looked different from their counterparts on the desktop. “When a site looked radically different,” Bruce observed, “he’d check the URL bar to ensure that he’d typed in the right address. In short, he found RWD to be confusing and it meant he didn’t trust the site.” A lack of cohesive form led to a jarring experience for Bruce’s dad. Now, if I appear to be suggesting websites must look the same in every browser—you already learned they needn’t—know that I recognize the importance of context, especially in regards to mobile. I made a case for this more than seven years ago. Rather, cohesive UX suggests that form deserves the same respect as function when crafting user experiences that span multiple screens or devices. And users are increasingly comfortable traversing media. For example, more than 40% of adults in the U.S. owning more than one device start an activity on one screen and finish it on another, according to a study commissioned by Facebook. I suspect that percentage will only increase in 2015, and I suspect the tech-affluent readers of 24 ways are among the 40%. There are countless examples of cohesive form and function. Consider Gmail, which displays email conversations visually as a stack that can be expanded and collapsed like the bellows of an accordion. This visual metaphor has been consistent in virtually any instance of Gmail—website or app—since at least 2007 when I captured this screenshot on my Nokia 6680: Screenshot captured while authoring Mobile Web Design (2007). Back then we didn’t call this an app, but rather a ‘smart client’. When the holistic experience is cohesive as it is with Gmail, users’ mental models and even muscle memory are preserved.1 Functionality and aesthetics align with the expectations users have for how things should function and what they should look like. In other words, the experience is roughly the same across screens. But don’t be ridiculous, peoples. Note that I said “roughly.” It’s important to avoid mindless replication of aesthetics and functionality for the sake of cohesion. Again, the goal is a unified whole, not a carbon copy. Affordances and concessions should be made as context and intuition require. For example, while Facebook users are accustomed to top-aligned navigation in the browser, they encounter bottom-aligned navigation in the iOS app as justified by user testing: The iOS app model has held up despite many attempts to better it: http://t.co/rSMSAqeh9m pic.twitter.com/mBp36lAEgc— Luke Wroblewski (@lukew) December 10, 2014 Despite the (rather minor) lack of consistency in navigation placement, other elements such as icons, labels, and color theme work in tandem to produce a unified, holistic whole. Data symmetry Data symmetry involves the repetition, continuity, or synchronicity of data across screens, devices, and platforms. As regards cohesive UX, data includes not just the material (such as an article you’re writing on Medium) but also the actions that can be performed on or with that material (such as Medium’s authoring tools). That is to say, “sync verbs, not just nouns” (Josh Clark). In my estimation, Amazon is an archetype of data symmetry, as is Rdio. When logged in, data is shared across virtually any device of any kind, irrespective of using a browser or native app. Add a product to your Amazon cart from your phone during the morning commute, and finish the transaction at work on your laptop. Easy peasy. Amazon’s aesthetics are crazy cohesive, to boot: Amazon web (left) and native app (right). With Rdio, not only are playlists and listening history synced across screens as you would expect, but the cohesion goes even further. Rdio’s remote control feature allows you to control music playing on one device using another device, all in real time. Rdio’s remote control feature, as viewed on my MacBook while music plays on my iMac. At my office I often work from my couch using my MacBook, but my speakers are connected to my iMac. When signed in to Rdio on both devices, my MacBook serves as proxy for controlling Rdio on my iMac, much the same as any Yosemite-enabled device can serve as proxy for an incoming iPhone call. Me, in my office. Note the iMac and speakers at far right. This is a brilliant example of cohesive design, and it’s executed entirely via the cloud. Things to consider Consider the following when crafting cohesive experiences: Inventory the elements that comprise your product experience, and cohesify them.2 Consider things such as copy, tone, typography, iconography, imagery, flow, placement, brand identification, account data, session data, user preferences, and so on. Then, create cohesion among these elements to the greatest extent possible, while adapting to context as needed. Store session data in the cloud rather than locally. For example, avoid using browser cookies to store shopping cart data, as cookies are specific to a single browser on a single device. Instead, store this data in the cloud so it can be accessed from other devices, as well as beyond the browser. Consider using web views when developing your native app. “You’re already using web apps in native wrappers without even noticing it,” Lukas Mathis contends. “The fact that nobody even notices, the fact that this isn’t a story, shows that, when it comes to user experience, web vs. native doesn’t matter anymore.” Web views essentially allow you to display HTML content inside a native wrapper. This can reduce the time and effort needed to make the overall experience cohesive. So whereas the navigation bar may be rendered by the app, for example, the remaining page display may be rendered via the web. There’s readily accessible documentation for using web views in C++, iOS, Android, and so forth. Nature is calling Returning to the example of Yosemite and sychronized phone calls, is it really that bizarre in light of cohesive UX? Perhaps at first. But I suspect that, over time, Yosemite’s cohesiveness — and the cohesiveness of other examples like the ones we’ve discussed here — will become not only more natural but more commonplace, too. 1 I browse Flipboard on my iPad nearly every morning as part of my breakfast routine. Swiping horizontally advances to the next page. Countless times I’ve done the same gesture in Flipboard for iPhone only to have it do nothing. This is because the gesture for advancing is vertical on phones. I’m so conditioned to the horizontal swipe that I often fail to make the switch to vertical swipe, and apparently others suffer from the same muscle memory, too. 2 Cohesify isn’t a thing. But chances are you understood what I meant. Yay neologism!",2014,Cameron Moll,cameronmoll,2014-12-24T00:00:00+00:00,https://24ways.org/2014/cohesive-ux/,ux 144,"The Mobile Web, Simplified","A note from the editors: although eye-opening in 2006, this article is no longer relevant to today’s mobile web. Considering a foray into mobile web development? Following are four things you need to know before making the leap. 1. 4 billion mobile subscribers expected by 2010 Fancy that. Coupled with the UN prediction of 6.8 billion humans by 2010, 4 billion mobile subscribers (source) is an astounding 59% of the planet. Just how many of those subscribers will have data plans and web-enabled phones is still in question, but inevitably this all means one thing for you and me: A ton of potential eyes to view our web content on a mobile device. 2. Context is king Your content is of little value to users if it ignores the context in which it is viewed. Consider how you access data on your mobile device. You might be holding a bottle of water or gripping a handle on the subway/tube. You’re probably seeking specific data such as directions or show times, rather than the plethora of data at your disposal via a desktop PC. The mobile web, a phrase often used to indicate “accessing the web on a mobile device”, is very much a context-, content-, and component-specific environment. Expressed in terms of your potential target audience, access to web content on a mobile device is largely influenced by surrounding circumstances and conditions, information relevant to being mobile, and the feature set of the device being used. Ask yourself, What is relevant to my users and the tasks, problems, and needs they may encounter while being mobile? Answer that question and you’ll be off to a great start. 3. WAP 2.0 is an XHTML environment In a nutshell, here are a few fundamental tenets of mobile internet technology: Wireless Application Protocol (WAP) is the protocol for enabling mobile access to internet content. Wireless Markup Language (WML) was the language of choice for WAP 1.0. Nearly all devices sold today are WAP 2.0 devices. With the introduction of WAP 2.0, XHTML Mobile Profile (XHTML-MP) became the preferred markup language. XHTML-MP will be familiar to anyone experienced with XHTML Transitional or Strict. Summary? The mobile web is rapidly becoming an XHTML environment, and thus you and I can apply our existing “desktop web” skills to understand how to develop content for it. With WML on the decline, the learning curve is much smaller today than it was several years ago. I’m generalizing things gratuitously, but the point remains: Get off yo’ lazy butt and begin to take mobile seriously. I’ll even pass you a few tips for getting started. First, the DOCTYPE for XHTML-MP is as follows: As for MIME type, Open Mobile Alliance (OMA) specifies using the MIME type application/vnd.wap.xhtml+xml, but ultimately you need to ensure the server delivering your mobile content is configured properly for the MIME type you choose to use, as there are other options (see Setting up WAP Servers). Once you’ve made it to the body, the XHTML-MP markup is not unlike what you’re already used to. A few resources worth skimming: Developers Home XHTML-MP Tutorial – An impressively replete resource for all things XHTML-MP XHTML-MP Tags List – A complete list of XHTML-MP elements and accompanying attributes And last but certainly not least, CSS. There exists WAP CSS, which is essentially a subset of CSS2 with WAP-specific extensions. For all intents and purposes, much of the CSS you’re already comfortable using will be transferrable to mobile. As for including CSS in your pages, your options are the same as for desktop sites: external, embedded, and inline. Some experts will argue embedded or inline over external in favor of reducing the number of HTTP connections per page request, yet many popular mobilized sites and apps employ external linking without issue. Stocking stuffers: Flickr Mobile, Fandango Mobile, and Popurls Mobile. A few sites with whom you can do the View Source song and dance for further study. 4. “Cell phone” is so DynaTAC If you’re a U.S. resident, listen up: You must rid your vocabulary of the term “cell phone”. We’re one of the few economies on the planet to refer to a mobile phone accordingly. If you care to find yourself in any of the worthwhile mobile development circles, begin using terms more widely accepted: “mobile” or “mobile phone” or “handset” or “handy”. If you’re not sure which, go for “mobile”. Such as, “Yo dog, check out my new mobile.” More importantly, however, is overcoming the mentality that access to the mobile web can be done only with a phone. Instead, “device” encourages us to think phone, handheld computer, watch, Nintendo DS, car, you name it. Simple enough?",2006,Cameron Moll,cameronmoll,2006-12-19T00:00:00+00:00,https://24ways.org/2006/the-mobile-web-simplified/,ux 177,"HTML5: Tool of Satan, or Yule of Santa?","It would lead to unseasonal arguments to discuss the title of this piece here, and the arguments are as indigestible as the fourth turkey curry of the season, so we’ll restrict our article to the practical rather than the philosophical: what HTML5 can you reasonably expect to be able to use reliably cross-browser in the early months of 2010? The answer is that you can use more than you might think, due to the seasonal tinsel of feature-detection and using the sparkly pixie-dust of IE-only VML (but used in a way that won’t damage your Elf). Canvas canvas is a 2D drawing API that defines a blank area of the screen of arbitrary size, and allows you to draw on it using JavaScript. The pictures can be animated, such as in this canvas mashup of Wolfenstein 3D and Flickr. (The difference between canvas and SVG is that SVG uses vector graphics, so is infinitely scalable. It also keeps a DOM, whereas canvas is just pixels so you have to do all your own book-keeping yourself in JavaScript if you want to know where aliens are on screen, or do collision detection.) Previously, you needed to do this using Adobe Flash or Java applets, requiring plugins and potentially compromising keyboard accessibility. Canvas drawing is supported now in Opera, Safari, Chrome and Firefox. The reindeer in the corner is, of course, Internet Explorer, which currently has zero support for canvas (or SVG, come to that). Now, don’t pull a face like all you’ve found in your Yuletide stocking is a mouldy satsuma and a couple of nuts—that’s not the end of the story. Canvas was originally an Apple proprietary technology, and Internet Explorer had a similar one called Vector Markup Language which was submitted to the W3C for standardisation in 1998 but which, unlike canvas, was not blessed with retrospective standardisation. What you need, then, is some way for Internet Explorer to translate canvas to VML on-the-fly, while leaving the other, more standards-compliant browsers to use the HTML5. And such a way exists—it’s a JavaScript library called excanvas. It’s downloadable from http://code.google.com/p/explorercanvas/ and it’s simple to include it via a conditional comment in the head for IE: Simply include this, and your canvas will be natively supported in the modern browsers (and the library won’t even be downloaded) whereas IE will suddenly render your canvas using its own VML engine. Be sure, however, to check it carefully, as the IE JavaScript engine isn’t so fast and you’ll need to be sure that performance isn’t too degraded to use. Forms Since the beginning of the Web, developers have been coding forms, and then writing JavaScript to check whether an input is a correctly formed email address, URL, credit card number or conforms to some other pattern. The cumulative labour of the world’s developers over the last 15 years makes whizzing round in a sleigh and delivering presents seem like popping to the corner shop in comparison. With HTML5, that’s all about to change. As Yaili began to explore on Day 3, a host of new attributes to the input element provide built-in validation for email address formats (input type=email), URLs (input type=url), any pattern that can be expressed with a JavaScript-syntax regex (pattern=""[0-9][A-Z]{3}"") and the like. New attributes such as required, autofocus, input type=number min=3 max=50 remove much of the tedious JavaScript from form validation. Other, really exciting input types are available (see all input types). The datalist is reminiscent of a select box, but allows the user to enter their own text if they don’t want to choose one of the pre-defined options. input type=range is rendered as a slider, while input type=date pops up a date picker, all natively in the browser with no JavaScript required at all. Currently, support is most complete in an experimental implementation in Opera and a number of the new attributes in Webkit-based browsers. But don’t let that stop you! The clever thing about the specification of the new Web Forms is that all the new input types are attributes (rather than elements). input defaults to input type=text, so if a browser doesn’t understand a new HTML5 type, it gracefully degrades to a plain text input. So where does that leave validation in those browsers that don’t support Web Forms? The answer is that you don’t retire your pre-existing JavaScript validation just yet, but you leave it as a fallback after doing some feature detection. To detect whether (say) input type=email is supported, you make a new input type=email with JavaScript but don’t add it to the page. Then, you interrogate your new element to find out what its type attribute is. If it’s reported back as “email”, then the browser supports the new feature, so let it do its work and don’t bring in any JavaScript validation. If it’s reported back as “text”, it’s fallen back to the default, indicating that it’s not supported, so your code should branch to your old validation routines. Alternatively, use the small (7K) Modernizr library which will do this work for you and give you JavaScript booleans like Modernizr.inputtypes[email] set to true or false. So what does this buy you? Well, first and foremost, you’re future-proofing your code for that time when all browsers support these hugely useful additions to forms. Secondly, you buy a usability and accessibility win. Although it’s tempting to style the stuffing out of your form fields (which can, incidentally, lead to madness), whatever your branding people say, it’s better to leave forms as close to the browser defaults as possible. A browser’s slider and date pickers will be the same across different sites, making it much more comprehensible to users. And, by using native controls rather than faking sliders and date pickers with JavaScript, your forms are much more likely to be accessible to users of assistive technology. HTML5 DOCTYPE You can use the new DOCTYPE !doctype html now and – hey presto – you’re writing HTML5, as it’s pretty much a superset of HTML4. There are some useful advantages to doing this. The first is that the HTML5 validator (I use http://html5.validator.nu) also validates ARIA information, whereas the HTML4 validator doesn’t, as ARIA is a new spec developed after HTML4. (Actually, it’s more accurate to say that it doesn’t validate your ARIA attributes, but it doesn’t automatically report them as an error.) Another advantage is that HTML5 allows tabindex as a global attribute (that is, on any element). Although originally designed as an accessibility bolt-on, I ordinarily advise you don’t use it; a well-structured page should provide a logical tab order through links and form fields already. However, tabindex=""-1"" is a legal value in HTML5 as it allows for the element to be programmatically focussable by JavaScript. It’s also very useful for correcting a bug in Internet Explorer when used with a keyboard; in-page links go nowhere if the destination doesn’t have a proprietary property called hasLayout set or a tabindex of -1. So, whether it is the tool of Satan or yule of Santa, HTML5 is just around the corner. Some you can use now, and by the end of 2010 I predict you’ll be able to use a whole lot more as new browser versions are released.",2009,Bruce Lawson,brucelawson,2009-12-05T00:00:00+00:00,https://24ways.org/2009/html5-tool-of-satan-or-yule-of-santa/,code 216,Styling Components - Typed CSS With Stylable,"There’s been a lot of debate recently about how best to style components for web apps so that styles don’t accidentally ‘leak’ out of the component they’re meant for, or clash with other styles on the page. Elaborate CSS conventions have sprung up, such as OOCSS, SMACSS, BEM, ITCSS, and ECSS. These work well, but they are methodologies, and require everyone in the team to know them and follow them, which can be a difficult undertaking across large or distributed teams. Others just give up on CSS and put all their styles in JavaScript. Now, I’m not bashing JS, especially so close to its 22nd birthday, but CSS-in-JS has problems of its own. Browsers have 20 years experience in optimising their CSS engines, so JavaScript won’t be as fast as using real CSS, and in any case, this requires waiting for JS to download, parse, execute then render the styles. There’s another problem with CSS-in-JS, too. Since Responsive Web Design hit the streets, most designers no longer make comps in Photoshop or its equivalents; instead, they write CSS. Why hire an expensive design professional and require them to learn a new way of doing their job? A recent thread on Twitter asked “What’s your biggest gripe with CSS-in-JS?”, and the replies were illuminating: “Always having to remember to camelCase properties then spending 10min pulling hair out when you do forget”, “the cryptic domain-specific languages that each of the frameworks do just ever so slightly differently”, “When I test look and feel in browser, then I copy paste from inspector, only to have to re-write it as a JSON object”, “Lack of linting, autocomplete, and css plug-ins for colors/ incrementing/ etc”. If you’re a developer, and you’re still unconvinced, I challenge you to let designers change the font in your IDE to Zapf Chancery and choose a new colour scheme, simply because they like it better. Does that sound like fun? Will that boost your productivity? Thought not. Some chums at Wix Engineering and I wanted to see if we could square this circle. Wix-hosted sites have always used CSS-in-JS (the concept isn’t new; it was in Netscape 4!) but that was causing performance problems. Could we somehow devise a method of extending CSS (like SASS and LESS do) that gives us styles that are guaranteed not to leak or clash, that is compatible with code editors’ autocompletion, and which could be pre-processed at build time to valid, cross-browser, static CSS? After a few months and a few proofs of concept later (drumroll), yes – we could! We call it Stylable. Introducing Stylable Stylable is a CSS pre-processor, like SASS or LESS. It uses CSS syntax so all your development tools will work. At build time, the Stylable CSS extensions are transpiled to flat, valid, cross-browser vanilla CSS for maximum performance. There’s quite a bit to it, and this is a short article, so let’s look at the basic concepts. Components all the way down Stylable is designed for component-based systems. Imagine you have a Gallery component. Within that, there is a Navigation component (for example, containing a ‘next’, ‘previous’, ‘show all thumbnails’, and ‘show all albums’ controls), and within that there are NavButton components. Each component is discrete, used elsewhere in the system in different contexts, perhaps maintained by different team members or even different organisations — you can use Stylable to add a typed interface to non-Stylable component libraries, as well as using it to build an app from scratch. Firstly, Stylable will automatically namespace styles so they only apply inside that component, by rewriting them at build time with a unique (but human-readable) prefix. So, for example,
        might be re-written as
        . So far, so BEM-like (albeit without the headache of remembering a convention). But what else can it do? Custom pseudo-elements An important feature of Stylable is the ability to reach into a component and style it from the outside, without having to know about its internal structure. Let’s see the guts of a simple JSX button component in the file button.jsx: render () { return ( ); } (Note:className is the JSX way of setting a class on an element; this example uses React, but Stylable itself is framework-agnostic.) I style it using a Stylable stylesheet (the .st.css suffix tells the preprocessor to process this file): /* button.st.css */ /* note that the root class is automatically placed on the root HTML element by Stylable React integration */ .root { background: #b0e0e6; } .icon { display: block; height: 2em; background-image: url('./assets/btnIcon.svg'); } .label { font-size: 1.2em; color: rgba(81, 12, 68, 1.0); } Note that Stylable allows all the CSS that you know and love to be included. As Drew Powers wrote in his review: with Stylable, you get CSS, and every part of CSS. This seems like a “duh” observation, but this is significant if you’ve ever battled with a CSS-in-JS framework over a lost or “hacky” implementation of a basic CSS feature. I can import my Button component into another component - this time, panel.jsx: /* panel.jsx */ import * as React from 'react'; import {properties, stylable} from 'wix-react-tools'; import {Button} from '../button'; import style from './panel.st.css'; export const Panel = stylable(style)(() => (
        )); In panel.st.css: /* panel.st.css */ :import { -st-from: './button.st.css'; -st-default: Button; } /* cancelBtn is of type Button */ .cancelBtn { -st-extends: Button; background: cornflowerblue; } /* targets the label of
        element to mark up headings, in some situations browsers will decide that a
        is being used for layout and essentially make it invisible to assistive technology. Another example of how coding practices can affect the usability and findability of content is shown by Léonie Watson in her How ARIA landmark roles help screen reader users video. By using ARIA landmark roles, people who use screen readers are quickly able to identify and jump to common parts of a web page. Our definitions of information architects and information architecture mention patterns, rules, organisation, labelling, structure, and relationships. There are numerous different models for how these elements get boiled down to their fundamentals. In his Understanding Context book, Andrew Hinton calls them Labels, Relationships, and Rules; Jorge Arango calls them Links, Nodes, And Order; and Dan Klyn uses Ontology, Taxonomy, and Choreography, which is the one we’re going to use. Dan defines these terms as: Ontology The definition and articulation of the rules and patterns that govern the meaning of what we intend to communicate. What we mean when we say what we say. Taxonomy The arrangements of the parts. Developing systems and structures for what everything’s called, where everything’s sorted, and the relationships between labels and categories Choreography Rules for interaction among the parts. The structures it creates foster specific types of movement and interaction; anticipating the way users and information want to flow and making affordance for change over time. We now have definitions of an information architect, information architecture, and a model of the elements of information architecture. But is writing HTML really creating information or is it just wrangling data and metadata? When does data turn into information? In his book Managing For The Future Peter Drucker states: … data is not information. Information is data endowed with relevance and purpose. Managing For The Future If we use the correct semantic element to mark up content then we’re developing with purpose and creating relevance. For example, if we follow the advice of the HTML 5.1 specification and mark up headings using heading rank instead of the outline algorithm, we’re creating a structure where the depth of one heading is relevant to the previous one. Architected correctly, an

        element should be relevant to its parent, which should be the

        . By following the HTML specification we can create a structured, searchable, labeled document that will hopefully be relevant to what our users need to be successful. If you’ve never used a screen reader, you might be wondering how the headings on a page are searchable. Screen readers give users the ability to interact with headings in a couple of ways: by creating a list of headings so users can quickly scan the page for information by using a keyboard command to cycle through one heading at a time If we had a document for Christmas Day TV we might structure it something like this:

        Christmas Day TV schedule

        BBC1

        Morning

        Evening

        BBC2

        Morning

        Evening

        ITV

        Morning

        Evening

        Channel 4

        Morning

        Evening

        If I use VoiceOver to generate a list of headings, I get this: Once I have that list I can use keyboard commands to filter the list based on the heading level. For example, I can press 2 to hear just the

        s: If we hadn’t used headings, of if we’d nested them incorrectly, our users would be frustrated. Putting this together Let’s put this together with an example of a button that, when pressed, toggles the appearance of a panel of links. There are numerous ways we could create a button on a web page, but the best way is to just use a There’s quite a bit going on here. We’re using the: aria-controls attribute to architect a connection between the

        Right, that’s all well and good, but it misses a rather more serious situation: the selector img[alt=""""] won’t match an img element that doesn’t even have an alt attribute. How to tackle this problem? Not a Problem Well, if you want to select something based on a negative, you need a negative selector. img:not([alt]) {border: 5px solid red;} This is really quite a break from the rest of CSS selection, which is all positive: “select anything that has these characteristics”. With :not(), we have the ability to say (in supporting browsers) “select anything that hasn’t these characteristics”. In the above example, only img elements that do not have an alt attribute will be selected. So we expand our list of image-related rules to read: img[alt=""""] {border: 3px dotted red;} img[title=""""] {outline: 3px dotted fuchsia;} img:not([alt]) {border: 5px solid red;} img:not([title]) {outline: 5px solid fuchsia;} With the following results: We could expand this general idea to pick up tables who lack a summary, or have an empty summary attribute. table[summary=""""] {outline: 3px dotted red;} table:not([summary]) {outline: 5px solid red;} When it comes to selecting header cells that lack the proper scope, however, we have a trickier situation. Finding headers with no scope attribute is easy enough, but what about those that have a scope attribute with an incorrect value? In this case, we actually need to pull an on-off maneuver. This has us setting all th elements to have a highlight style, and then turn it off for the elements that meet our criteria. th {border: 2px solid red;} th[scope=""col""], th[scope=""row""] {border: none;} This was necessary because of the way CSS selectors work. For example, consider this: th:not([scope=""col""]), th:not([scope=""row""]) {border: 2px solid red;} That would select…all th elements, regardless of their attrributes. That’s because every th element doesn’t have a scope of col, doesn’t have a scope of row, or doesn’t have either. There’s no escaping this selector o’ doom! This limitation arises because :not() is limited to containing a single “thing” within its parentheses. You can’t, for example, say “select all elements except those that are images which descend from list items”. Reportedly, this limitation was imposed to make browser implementation of :not() easier. Still, we can make good use of :not() in the service of further diagnosing. Calling out links in trouble is a breeze: a[href]:not([title]) {border: 5px solid red;} a[title=""""] {outline: 3px dotted red;} a[href=""#""] {background: lime;} a[href=""""] {background: fuchsia;} Here we have a set that will call our attention to links missing title information, as well as links that have no valid target, whether through a missing URL or a JavaScript-driven page where there are no link fallbacks in the case of missing or disabled JavaScript (href=""#""). And What About IE? As I said at the beginning, much of what I covered here doesn’t work in Internet Explorer, most particularly :not() and outline. (Oh, so basically everything? -Ed.) I can’t do much about the latter. For the former, however, it’s possible to hack your way around the problem by doing some layered on-off stuff. For example, for images, you replace the previously-shown rules with the following: img {border: 5px solid red;} img[alt][title] {border-width: 0;} img[alt] {border-color: fuchsia;} img[alt], img[title] {border-style: double;} img[alt=""""][title], img[alt][title=""""] {border-width: 3px;} img[alt=""""][title=""""] {border-style: dotted;} It won’t have exactly the same set of effects, given the inability to use both borders and outlines, but will still highlight troublesome images. It’s also the case that IE6 and earlier lack support for even attribute selectors, whereas IE7 added pretty much all the attribute selector types there are, so the previous code block won’t have any effect previous to IE7. In a broader sense, though, these kinds of styles probably aren’t going to be used in the wild, as it were. Diagnostic styles are something only you see as you work on a site, so you can make sure to use a browser that supports outlines and :not() when you’re diagnosing. The fact that IE users won’t see these styles is irrelevant since users of any browser probably won’t be seeing these styles. Personally, I always develop in Firefox anyway, thanks to its ability to become a full-featured IDE through the addition of extensions like Firebug and the Web Developer Toolbar. Yeah, About That… It’s true that much of what I describe in this article is available in the WDT. I feel there are two advantages to writing your own set of diagnostic styles. When you write your own styles, you can define exactly what the visual results will be, and how they will interact. The WDT doesn’t let you make its outlines thicker or change their colors. You can combine a bunch of diagnostics into a single set of rules and add it to your site’s style sheet during the diagnostic portion, thus ensuring they persist as you surf around. This can be done in the WDT, but it isn’t as easy (and, at least for me, not as reliable). It’s also true that a markup validator will catch many of the errors I mentioned, such as missing alt and summary attributes. For some, that’s sufficient. But it won’t catch everything diagnostic styles can, like empty alt values or untargeted links, which are perfectly valid, syntactically speaking. Diagnosis Complete? I hope this has been a fun look at the concept of diagnostic styling as well as a quick introduction into possibly new concepts like :not() and outlines. This isn’t all there is to say, of course: there is plenty more that could be added to a diagnostic style sheet. And everyone’s diagnostics will be different, tuned to meet each person’s unique situation. Mostly, though, I hope this small exploration triggers some creative thinking about the use of CSS to do more than just lay out pages and colorize text. Given the familiarity we acquire with CSS, it only makes sense to use it wherever it might be useful, and setting up visible diagnostic flags is just one more place for it to help us.",2007,Eric Meyer,ericmeyer,2007-12-20T00:00:00+00:00,https://24ways.org/2007/diagnostic-styling/,process 65,The Accessibility Mindset,"Accessibility is often characterized as additional work, hard to learn and only affecting a small number of people. Those myths have no logical foundation and often stem from outdated information or misconceptions. Indeed, it is an additional skill set to acquire, quite like learning new JavaScript frameworks, CSS layout techniques or new HTML elements. But it isn’t particularly harder to learn than those other skills. A World Health Organization (WHO) report on disabilities states that, [i]ncluding children, over a billion people (or about 15% of the world’s population) were estimated to be living with disability. Being disabled is not as unusual as one might think. Due to chronic health conditions and older people having a higher risk of disability, we are also currently paving the cowpath to an internet that we can still use in the future. Accessibility has a very close relationship with usability, and advancements in accessibility often yield improvements in the usability of a website. Websites are also more adaptable to users’ needs when they are built in an accessible fashion. Beyond the bare minimum In the time of table layouts, web developers could create code that passed validation rules but didn’t adhere to the underlying semantic HTML model. We later developed best practices, like using lists for navigation, and with HTML5 we started to wrap those lists in nav elements. Working with accessibility standards is similar. The Web Content Accessibility Guidelines (WCAG) 2.0 can inform your decision to make websites accessible and can be used to test that you met the success criteria. What it can’t do is measure how well you met them. W3C developed a long list of techniques that can be used to make your website accessible, but you might find yourself in a situation where you need to adapt those techniques to be the most usable solution for your particular problem. The checkbox below is implemented in an accessible way: The input element has an id and the label associated with the checkbox refers to the input using the for attribute. The hover area is shown with a yellow background and a black dotted border: Open video The label is clickable and the checkbox has an accessible description. Job done, right? Not really. Take a look at the space between the label and the checkbox: Open video The gutter is created using a right margin which pushes the label to the right. Users would certainly expect this space to be clickable as well. The simple solution is to wrap the label around the checkbox and the text: Open video You can also set the label to display:block; to further increase the clickable area: Open video And while we’re at it, users might expect the whole box to be clickable anyway. Let’s apply the CSS that was on a wrapping div element to the label directly: Open video The result enhances the usability of your form element tremendously for people with lower dexterity, using a voice mouse, or using touch interfaces. And we only used basic HTML and CSS techniques; no JavaScript was added and not one extra line of CSS. Button Example The button below looks like a typical edit button: a pencil icon on a real button element. But if you are using a screen reader or a braille keyboard, the button is just read as “button” without any indication of what this button is for. Open video A screen reader announcing a button. Contains audio. The code snippet shows why the button is not properly announced: An icon font is used to display the icon and no text alternative is given. A possible solution to this problem is to use the title or aria-label attributes, which solves the alternative text use case for screen reader users: Open video A screen reader announcing a button with a title. However, screen readers are not the only way people with and without disabilities interact with websites. For example, users can reset or change font families and sizes at will. This helps many users make websites easier to read, including people with dyslexia. Your icon font might be replaced by a font that doesn’t include the glyphs that are icons. Additionally, the icon font may not load for users on slow connections, like on mobile phones inside trains, or because users decided to block external fonts altogether. The following screenshots show the mobile GitHub view with and without external fonts: The mobile GitHub view with and without external fonts. Even if the title/aria-label approach was used, the lack of visual labels is a barrier for most people under those circumstances. One way to tackle this is using the old-fashioned img element with an appropriate alt attribute, but surprisingly not every browser displays the alternative text visually when the image doesn’t load. Providing always visible text is an alternative that can work well if you have the space. It also helps users understand the meaning of the icons. This also reads just fine in screen readers: Open video A screen reader announcing the revised button. Clever usability enhancements don’t stop at a technical implementation level. Take the BBC iPlayer pages as an example: when a user navigates the “captioned videos” or “audio description” categories and clicks on one of the videos, captions or audio descriptions are automatically switched on. Small things like this enhance the usability and don’t need a lot of engineering resources. It is more about connecting the usability dots for people with disabilities. Read more about the BBC iPlayer accessibility case study. More information W3C has created several documents that make it easier to get the gist of what web accessibility is and how it can benefit everyone. You can find out “How People with Disabilities Use the Web”, there are “Tips for Getting Started” for developers, designers and content writers. And for the more seasoned developer there is a set of tutorials on web accessibility, including information on crafting accessible forms and how to use images in an accessible way. Conclusion You can only produce a web project with long-lasting accessibility if accessibility is not an afterthought. Your organization, your division, your team need to think about accessibility as something that is the foundation of your website or project. It needs to be at the same level as performance, code quality and design, and it needs the same attention. Users often don’t notice when those fundamental aspects of good website design and development are done right. But they’ll always know when they are implemented poorly. If you take all this into consideration, you can create accessibility solutions based on the available data and bring accessibility to people who didn’t know they’d need it: Open video In this video from the latest Apple keynote, the Apple TV is operated by voice input through a remote. When the user asks “What did she say?” the video jumps back fifteen seconds and captions are switched on for a brief time. All three, the remote, voice input and captions have their roots in assisting people with disabilities. Now they benefit everyone.",2015,Eric Eggert,ericeggert,2015-12-17T00:00:00+00:00,https://24ways.org/2015/the-accessibility-mindset/,code 262,Be the Villain,"Inclusive Design is the practice of making products and services accessible to, and usable by as many people as reasonably possible without the need for specialized accommodations. The practice was popularized by author and User Experience Design Director Kat Holmes. If getting you to discover her work is the only thing this article succeeds in doing then I’ll consider it a success. As a framework for creating resilient solutions to problems, Inclusive Design is incredible. However, the aimless idealistic aspirations many of its newer practitioners default to can oftentimes run into trouble. Without outlining concrete, actionable outcomes that are then vetted by the people you intend to serve, there is the potential to do more harm than good. When designing, you take a user flow and make sure it can’t be broken. Ensuring that if something is removed, it can be restored. Or that something editable can also be updated at a later date—you know, that kind of thing. What we want to do is avoid surprises. Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration. Interactions within a user flow also have to be small enough to be self-contained, so as to avoid creating a none pizza with left beef scenario. Lately, I’ve been thinking about how to expand on this practice. Watertight user flows make for a great immediate experience, but it’s all too easy to miss the forest for the trees when you’re a product designer focused on cranking out features. What I’m concerned about is while to trying to envision how a user flow could be broken, you also think about how it could be subverted. In addition to preventing the removal of a section of water slide, you also keep someone from mugging the user when they shoot out the end. If you pay attention, you’ll start to notice this subversion with increasing frequency: Domestic abusers using internet-controlled devices to spy on and control their partner. Zealots tanking a business’ rating on Google because its owners spoke out against unchecked gun violence. Forcing people to choose between TV or stalking because the messaging center portion of a cable provider’s entertainment package lacks muting or blocking features. White supremacists tricking celebrities into endorsing anti-Semitic conspiracy theories. Facebook repeatedly allowing housing, credit, and employment advertisers to discriminate against users by their race, ability, and religion. White supremacists also using a video game chat service as a recruiting tool. The unchecked harassment of minors on Instagram. Swatting. If I were to guess why we haven’t heard more about this problem, I’d say that optimistically, people have settled out of court. Pessimistically, it’s most likely because we ignore, dismiss, downplay, and suppress those who try to bring it to our attention. Subverted design isn’t the practice of employing Dark Patterns to achieve your business goals. If you are not familiar with the term, Dark Patterns are the use of cheap user interface tricks and psychological manipulation to get users to act against their own best interests. User Experience consultant Chris Nodder wrote Evil By Design, a fantastic book that unpacks how to detect and think about them, if you’re interested in this kind of thing Subverted design also isn’t beholden design, or simple lack of attention. This phenomenon isn’t even necessarily premeditated. I think it arises from naïve (or willfully ignorant) design decisions being executed at a historically unprecedented pace and scale. These decisions are then preyed on by the shrewd and opportunistic, used to control and inflict harm on the undeserving. Have system, will game. This is worth discussing. As the field of design continues to industrialize empathy, it also continues to ignore the very established practice of threat modeling. Most times, framing user experience in terms of how to best funnel people into a service comes with an implicit agreement that the larger system that necessitates the service is worth supporting. To achieve success in the eyes of their superiors, designers may turn to emotional empathy exercises. By projecting themselves into the perceived surface-level experiences of others, they play-act at understanding how to nudge their targeted demographics into a conversion funnel. This roleplaying exercise has the effect of scoping concerns to the immediate, while simultaneously reinforcing the idea of engagement at all cost within the identified demographic. The thing is, pure engagement leaves the door wide open for bad actors. Even within the scope of a limited population, the assumption that everyone entering into the funnel is acting with good intentions is a poor one. Security researchers, network administrators, and other professionals who practice threat modeling understand that the opposite is true. By preventing everyone save for well-intentioned users from operating a system within the parameters you set for them, you intentionally limit the scope of abuse that can be enacted. Don’t get me wrong: being able to escort as many users as you can to the happy path is a foundational skill. But we should also be having uncomfortable conversations about why something unthinkable may in fact not be. They’re not going to be fun conversations. It’s not going to be easy convincing others that these aren’t paranoid delusions best tucked out of sight in the darkest, dustiest corner of the backlog. Realistically, talking about it may even harm your career. But consider the alternative. The controlled environment of the hypothetical allows us to explore these issues without propagating harm. Better to be viewed as the office’s resident villain than to have to live with something like this: If the past few years have taught us anything, it’s that the choices we make—or avoid making—have consequences. Design has been doing a lot of growing up as of late, including waking up to the idea that technology isn’t neutral. You’re going to have to start thinking the way a monster does—if you can imagine it, chances are someone else can as well. To get into this kind of mindset, inverting the Inclusive Design Principles is a good place to start: Providing a comparable experience becomes forcing a single path. Considering situation becomes ignoring circumstance. Being consistent becomes acting capriciously. Giving control becomes removing autonomy. Offering choice becomes limiting options. Prioritizing content becomes obfuscating purpose. Adding value becomes filling with gibberish. Combined, these inverted principles start to paint a picture of something we’re all familiar with: a half-baked, unscrupulous service that will jump at the chance to take advantage of you. This environment is also a perfect breeding ground for spawning bad actors. These kinds of services limit you in the ways you can interact with them. They kick you out or lock you in if you don’t meet their unnamed criteria. They force you to parse layout, prices, and policies that change without notification or justification. Their controls operate in ways that are unexpected and may shift throughout the experience. Their terms are dictated to you, gaslighting you to extract profit. Heaps of jargon and flashy, unnecessary features are showered on you to distract from larger structural and conceptual flaws. So, how else can we go about preventing subverted design? Marli Mesibov, Content Strategist and Managing Editor of UX Booth, wrote a brilliant article about how to use Dark Patterns for good—perhaps the most important takeaway being admitting you have a problem in the first place. Another exercise is asking the question, “What is the evil version of this feature?” Ask it during the ideation phase. Ask it as part of acceptance criteria. Heck, ask it over lunch. I honestly don’t care when, so long as the question is actually raised. In keeping with the spirit of this article, we can also expand on this line of thinking. Author, scientist, feminist, and pacifist Ursula Franklin urges us to ask, “Whose benefits? Whose risks?” instead of “What benefits? What risks?” in her talk, When the Seven Deadly Sins Became the Seven Cardinal Virtues. Inspired by the talk, Ethan Marcotte discusses how this relates to the web platform in his powerful post, Seven into seven. Few things in this world are intrinsically altruistic or good—it’s just the nature of the beast. However, that doesn’t mean we have to stand idly by when harm is created. If we can add terms like “anti-pattern” to our professional vocabulary, we can certainly also incorporate phrases like “abuser flow.” Design finally got a seat at the table. We should use this newfound privilege wisely. Listen to women. Listen to minorities, listen to immigrants, the unhoused, the less economically advantaged, and the less technologically-literate. Listen to the underrepresented and the underprivileged. Subverted design is a huge problem, likely one that will never completely go away. However, the more of us who put the hard work into being the villain, the more we can lessen the scope of its impact.",2018,Eric Bailey,ericbailey,2018-12-06T00:00:00+00:00,https://24ways.org/2018/be-the-villain/,ux 15,Git for Grown-ups,"You are a clever and talented person. You create beautiful designs, or perhaps you have architected a system that even my cat could use. Your peers adore you. Your clients love you. But, until now, you haven’t *&^#^! been able to make Git work. It makes you angry inside that you have to ask your co-worker, again, for that *&^#^! command to upload your work. It’s not you. It’s Git. Promise. Yes, this is an article about the popular version control system, Git. But unlike just about every other article written about Git, I’m not going to give you the top five commands that you need to memorize; and I’m not going to tell you all your problems would be solved if only you were using this GUI wrapper or that particular workflow. You see, I’ve come to a grand realization: when we teach Git, we’re doing it wrong. Let me back up for a second and tell you a little bit about the field of adult education. (Bear with me, it gets good and will leave you feeling both empowered and righteous.) Andragogy, unlike pedagogy, is a learner-driven educational experience. There are six main tenets to adult education: Adults prefer to know why they are learning something. The foundation of the learning activities should include experience. Adults prefer to be able to plan and evaluate their own instruction. Adults are more interested in learning things which directly impact their daily activities. Adults prefer learning to be oriented not towards content, but towards problems. Adults relate more to their own motivators than to external ones. Nowhere in this list does it include “memorize the five most popular Git commands”. And yet this is how we teach version control: init, add, commit, branch, push. You’re an expert! Sound familiar? In the hierarchy of learning, memorizing commands is the lowest, or most basic, form of learning. At the peak of learning you are able to not just analyze and evaluate a problem space, but create your own understanding in relation to your existing body of knowledge. “Fine,” I can hear you saying to yourself. “But I’m here to learn about version control.” Right you are! So how can we use this knowledge to master Git? First of all: I give you permission to use Git as a tool. A tool which you control and which you assign tasks to. A tool like a hammer, or a saw. Yes, your mastery of your tools will shape the kinds of interactions you have with your work, and your peers. But it’s yours to control. Git was written by kernel developers for kernel development. The web world has adopted Git, but it is not a tool designed for us and by us. It’s no Sass, y’know? Git wasn’t developed out of our frustration with managing CSS files in an increasingly complex ecosystem of components and atomic design. So, as you work through the next part of this article, give yourself a bit of a break. We’re in this together, and it’s going to be OK. We’re going to do a little activity. We’re going to create your perfect Git cheatsheet. I want you to start by writing down a list of all the people on your code team. This list may include: developers designers project managers clients Next, I want you to write down a list of all the ways you interact with your team. Maybe you’re a solo developer and you do all the tasks. Maybe you only do a few things. But I want you to write down a list of all the tasks you’re actually responsible for. For example, my list looks like this: writing code reviewing code publishing tested code to your server(s) troubleshooting broken code The next list will end up being a series of boxes in a diagram. But to start, I want you to write down a list of your tools and constraints. This list potentially has a lot of noun-like items and verb-like items: code hosting system (Bitbucket? GitHub? Unfuddle? self-hosted?) server ecosystem (dev/staging/live) automated testing systems or review gates automated build systems (that Jenkins dude people keep referring to) Brilliant! Now you’ve got your actors and your actions, it’s time to shuffle them into a diagram. There are many popular workflow patterns. None are inherently right or wrong; rather, some are more or less appropriate for what you are trying to accomplish. Centralized workflow Everyone saves to a single place. This workflow may mean no version control, or a very rudimentary version control system which only ever has a single copy of the work available to the team at any point in time. Branching workflow Everyone works from a copy of the same place, merging their changes into the main copy as their work is completed. Think of the branches as a motorcycle sidecar: they’re along for the ride and probably cannot exist in isolation of the main project for long without serious danger coming to the either the driver or sidecar passenger. Branches are a fundamental concept in version control — they allow you to work on new features, bug fixes, and experimental changes within a single repository, but without forcing the changes onto others working from the same branch. Forking workflow Everyone works from their own, independent repository. A fork is an exact duplicate of a repository that a developer can make their own changes to. It can be kept up to date with additional changes made in other repositories, but it cannot force its changes onto another’s repository. A fork is a complete repository which can use its own workflow strategies. If developers wish to merge their work with the main project, they must make a request of some kind (submit a patch, or a pull request) which the project collaborators may choose to adopt or reject. This workflow is popular for open source projects as it enforces a review process. Gitflow workflow A specific workflow convention which includes five streams of parallel coding efforts: master, development, feature branches, release branches, and hot fixes. This workflow is often simplified down to a few elements by web teams, but may be used wholesale by software product teams. The original article describing this workflow was written by Vincent Driessen back in January 2010. But these workflows aren’t about you yet, are they? So let’s make the connections. From the list of people on your team you identified earlier, draw a little circle. Give each of these circles some eyes and a smile. Now I want you to draw arrows between each of these people in the direction that code (ideally) flows. Does your designer create responsive prototypes which are pushed to the developer? Draw an arrow to represent this. Chances are high that you don’t just have people on your team, but you also have some kind of infrastructure. Hopefully you wrote about it earlier. For each of the servers and code repositories in your infrastructure, draw a square. Now, add to your diagram the relationships between the people and each of the machines in the infrastructure. Who can deploy code to the live server? How does it really get there? I bet it goes through some kind of code hosting system, such as GitHub. Draw in those arrows. But wait! The code that’s on your development machine isn’t the same as the live code. This is where we introduce the concept of a branch in version control. In Git, a repository contains all of the code (sort of). A branch is a fragment of the code that has been worked on in isolation to the other branches within a repository. Often branches will have elements in common. When we compare two (or more) branches, we are asking about the difference (or diff) between these two slivers. Often the master branch is used on production, and the development branch is used on our dev server. The difference between these two branches is the untested code that is not yet deployed. On your diagram, see if you can colour-code according to the branch names at each of the locations within your infrastructure. You might find it useful to make a few different copies of the diagram to isolate each of the tasks you need to perform. For example: our team has a peer review process that each branch must go through before it is merged into the shared development branch. Finally, we are ready to add the Git commands necessary to make sense of the arrows in our diagram. If we are bringing code to our own workstation we will issue one of the following commands: clone (the first time we bring code to our workstation) or pull. Remembering that a repository contains all branches, we will issue the command checkout to switch from one branch to another within our own workstation. If we want to share a particular branch with one of our team mates, we will push this branch back to the place we retrieved it from (the origin). Along each of the arrows in your diagram, write the name of the command you are are going to use when you perform that particular task. From here, it’s up to you to be selfish. Before asking Git what command it would like you to use, sketch the diagram of what you want. Git is your tool, you are not Git’s tool. Draw the diagram. Communicate your tasks with your team as explicitly as you can. Insist on being a selfish adult learner — demand that others explain to you, in ways that are relevant to you, how to do the things you need to do today.",2013,Emma Jane Westby,emmajanewestby,2013-12-04T00:00:00+00:00,https://24ways.org/2013/git-for-grownups/,code 31,Dealing with Emergencies in Git,"The stockings were hung by the chimney with care, In hopes that version control soon would be there. This summer I moved to the UK with my partner, and the onslaught of the Christmas holiday season began around the end of October (October!). It does mean that I’ve had more than a fair amount of time to come up with horrible Git analogies for this article. Analogies, metaphors, and comparisons help the learner hook into existing mental models about how a system works. They only help, however, if the learner has enough familiarity with the topic at hand to make the connection between the old and new information. Let’s start by painting an updated version of Clement Clarke Moore’s Christmas living room. Empty stockings are hung up next to the fireplace, waiting for Saint Nicholas to come down the chimney and fill them with small treats. Holiday treats are scattered about. A bowl of mixed nuts, the holiday nutcracker, and a few clementines. A string of coloured lights winds its way up an evergreen. Perhaps a few of these images are familiar, or maybe they’re just settings you’ve seen in a movie. It doesn’t really matter what the living room looks like though. The important thing is to ground yourself in your own experiences before tackling a new subject. Instead of trying to brute-force your way into new information, as an adult learner constantly ask yourself: ‘What is this like? What does this remind me of? What do I already know that I can use to map out this new territory?’ It’s okay if the map isn’t perfect. As you refine your understanding of a new topic, you’ll outgrow the initial metaphors, analogies, and comparisons. With apologies to Mr. Moore, let’s give it a try. Getting Interrupted in Git When on the roof there arose such a clatter! You’re happily working on your software project when all of a sudden there are freaking reindeer on the roof! Whatever you’ve been working on is going to need to wait while you investigate the commotion. If you’ve got even a little bit of experience working with Git, you know that you cannot simply change what you’re working on in times of emergency. If you’ve been doing work, you have a dirty working directory and you cannot change branches, or push your work to a remote repository while in this state. Up to this point, you’ve probably dealt with emergencies by making a somewhat useless commit with a message something to the effect of ‘switching branches for a sec’. This isn’t exactly helpful to future you, as commits should really contain whole ideas of completed work. If you get interrupted, especially if there are reindeer on the roof, the chances are very high that you weren’t finished with what you were working on. You don’t need to make useless commits though. Instead, you can use the stash command. This command allows you to temporarily set aside all of your changes so that you can come back to them later. In this sense, stash is like setting your book down on the side table (or pushing the cat off your lap) so you can go investigate the noise on the roof. You aren’t putting your book away though, you’re just putting it down for a moment so you can come back and find it exactly the way it was when you put it down. Let’s say you’ve been working in the branch waiting-for-st-nicholas, and now you need to temporarily set aside your changes to see what the noise was on the roof: $ git stash After running this command, all uncommitted work will be temporarily removed from your working directory, and you will be returned to whatever state you were in the last time you committed your work. With the book safely on the side table, and the cat safely off your lap, you are now free to investigate the noise on the roof. It turns out it’s not reindeer after all, but just your boss who thought they’d help out by writing some code on the project you’ve been working on. Bless. Rolling your eyes, you agree to take a look and see what kind of mischief your boss has gotten themselves into this time. You fetch an updated list of branches from the remote repository, locate the branch your boss had been working on, and checkout a local copy: $ git fetch $ git branch -r $ git checkout -b helpful-boss-branch origin/helpful-boss-branch You are now in a local copy of the branch where you are free to look around, and figure out exactly what’s going on. You sigh audibly and say, ‘Okay. Tell me what was happening when you first realised you’d gotten into a mess’ as you look through the log messages for the branch. $ git log --oneline $ git log By using the log command you will be able to review the history of the branch and find out the moment right before your boss ended up stuck on your roof. You may also want to compare the work your boss has done to the main branch for your project. For this article, we’ll assume the main branch is named master. $ git diff master Looking through the commits, you may be able to see that things started out okay but then took a turn for the worse. Checking out a single commit Using commands you’re already familiar with, you can rewind through history and take a look at the state of the code at any moment in time by checking out a single commit, just like you would a branch. Using the log command, locate the unique identifier (commit hash) of the commit you want to investigate. For example, let’s say the unique identifier you want to checkout is 25f6d7f. $ git checkout 25f6d7f Note: checking out '25f6d7f'. You are in 'detached HEAD' state. You can look around, make experimental changes and commit them, and you can discard any commits you make in this state without impacting any branches by performing another checkout. If you want to create a new branch to retain commits you create, you may do so (now or later) by using @-b@ with the checkout command again. Example: $ git checkout -b new_branch_name HEAD is now at 25f6d7f... Removed first paragraph. This is usually where people start to panic. Your boss screwed something up, and now your HEAD is detached. Under normal circumstances, these words would be a very good reason to panic. Take a deep breath. Nothing bad is going to happen. Being in a detached HEAD state just means you’ve temporarily disconnected from a known chain of events. In other words, you’re currently looking at the middle of a story (or branch) about what happened – and you’re not at the endpoint for this particular story. Git allows you to view the history of your repository as a timeline (technically it’s a directed acyclic graph). When you make commits which are not associated with a branch, they are essentially inaccessible once you return to a known branch. If you make commits while you’re in a detached HEAD state, and then try to return to a known branch, Git will give you a warning and tell you how to save your work. $ git checkout master Warning: you are leaving 1 commit behind, not connected to any of your branches: 7a85788 Your witty holiday commit message. If you want to keep them by creating a new branch, this may be a good time to do so with: $ git branch new_branch_name 7a85788 Switched to branch 'master' Your branch is up-to-date with 'origin/master'. So, if you want to save the commits you’ve made while in a detached HEAD state, you simply need to put them on a new branch. $ git branch saved-headless-commits 7a85788 With this trick under your belt, you can jingle around in history as much as you’d like. It’s not like sliding around on a timeline though. When you checkout a specific commit, you will only have access to the history from that point backwards in time. If you want to move forward in history, you’ll need to move back to the branch tip by checking out the branch again. $ git checkout helpful-boss-branch You’re now back to the present. Your HEAD is now pointing to the endpoint of a known branch, and so it is no longer detached. Any changes you made while on your adventure are safely stored in a new branch, assuming you’ve followed the instructions Git gave you. That wasn’t so scary after all, now, was it? Back to our reindeer problem. If your boss is anything like the bosses I’ve worked with, chances are very good that at least some of their work is worth salvaging. Depending on how your repository is structured, you’ll want to capture the good work using one of several different methods. Back in the living room, we’ll use our bowl of nuts to illustrate how you can rescue a tiny bit of work. Saving just one commit About that bowl of nuts. If you’re like me, you probably had some favourite kinds of nuts from an assorted collection. Walnuts were generally the most satisfying to crack open. So, instead of taking the entire bowl of nuts and dumping it into a stocking (merging the stocking and the bowl of nuts), we’re just going to pick out one nut from the bowl. In Git terms, we’re going to cherry-pick a commit and save it to another branch. First, checkout the main branch for your development work. From this branch, create a new branch where you can copy the changes into. $ git checkout master $ git checkout -b rescue-the-boss From your boss’s branch, helpful-boss-branch locate the commit you want to keep. $ git log --oneline helpful-boss-branch Let’s say the commit ID you want to keep is e08740b. From your rescue branch, use the command cherry-pick to copy the changes into your current branch. $ git cherry-pick e08740b If you review the history of your current branch again, you will see you now also have the changes made in the commit in your boss’s branch. At this point you might need to make a few additional fixes to help your boss out. (You’re angling for a bonus out of all this. Go the extra mile.) Once you’ve made your additional changes, you’ll need to add that work to the branch as well. $ git add [filename(s)] $ git commit -m ""Building on boss's work to improve feature X."" Go ahead and test everything, and make sure it’s perfect. You don’t want to introduce your own mistakes during the rescue mission! Uploading the fixed branch The next step is to upload the new branch to the remote repository so that your boss can download it and give you a huge bonus for helping you fix their branch. $ git push -u origin rescue-the-boss Cleaning up and getting back to work With your boss rescued, and your bonus secured, you can now delete the local temporary branches. $ git branch --delete rescue-the-boss $ git branch --delete helpful-boss-branch And settle back into your chair to wait for Saint Nicholas with your book, your branch, and possibly your cat. $ git checkout waiting-for-st-nicholas $ git stash pop Your working directory has been returned to exactly the same state you were in at the beginning of the article. Having fun with analogies I’ve had a bit of fun with analogies in this article. But sometimes those little twists on ideas can really help someone pick up a new idea (git stash: it’s like when Christmas comes around and everyone throws their fashion sense out the window and puts on a reindeer sweater for the holiday party; or git bisect: it’s like trying to find that one broken light on the string of Christmas lights). It doesn’t matter if the analogy isn’t perfect. It’s just a way to give someone a temporary hook into a concept in a way that makes the concept accessible while the learner becomes comfortable with it. As the learner’s comfort increases, the analogies can drop away, making room for the technically correct definition of how something works. Or, if you’re like me, you can choose to never grow old and just keep mucking about in the analogies. I’d argue it’s a lot more fun to play with a string of Christmas lights and some holiday cheer than a directed acyclic graph anyway.",2014,Emma Jane Westby,emmajanewestby,2014-12-02T00:00:00+00:00,https://24ways.org/2014/dealing-with-emergencies-in-git/,code 52,Git Rebasing: An Elfin Workshop Workflow,"This year Santa’s helpers have been tasked with making a garland. It’s a pretty simple task: string beads onto yarn in a specific order. When the garland reaches a specific length, add it to the main workshop garland. Each elf has a specific sequence they’re supposed to chain, which is given to them via a work order. (This is starting to sound like one of those horrible calculus problems. I promise it isn’t. It’s worse; it’s about Git.) For the most part, the system works really well. The elves are able to quickly build up a shared chain because each elf specialises on their own bit of garland, and then links the garland together. Because of this they’re able to work independently, but towards the common goal of making a beautiful garland. At first the elves are really careful with each bead they put onto the garland. They check with one another before merging their work, and review each new link carefully. As time crunches on, the elves pour a little more cheer into the eggnog cooler, and the quality of work starts to degrade. Tensions rise as mistakes are made and unkind words are said. The elves quickly realise they’re going to need a system to change the beads out when mistakes are made in the chain. The first common mistake is not looking to see what the latest chain is that’s been added to the main garland. The garland is huge, and it sits on a roll in one of the corners of the workshop. It’s a big workshop, so it is incredibly impractical to walk all the way to the roll to check what the last link is on the chain. The elves, being magical, have set up a monitoring system that allows them to keep a local copy of the main garland at their workstation. It’s an imperfect system though, so the elves have to request a manual refresh to see the latest copy. They can request a new copy by running the command git pull --rebase=preserve (They found that if they ran git pull on its own, they ended up with weird loops of extra beads off the main garland, so they’ve opted to use this method.) This keeps the shared garland up to date, which makes things a lot easier. A visualisation of the rebase process is available. The next thing the elves noticed is that if they worked on the main workshop garland, they were always running into problems when they tried to share their work back with the rest of the workshop. It was fine if they were working late at night by themselves, but in the middle of the day, it was horrible. (I’ve been asked not to talk about that time the fight broke out.) Instead of trying to share everything on their local copy of the main garland, the elves have realised it’s a lot easier to work on a new string and then knot this onto the main garland when their pattern repeat is finished. They generate a new string by issuing the following commands: git checkout master git checkout -b 1234_pattern-name 1234 represents the work order number and pattern-name describes the pattern they’re adding. Each bead is then added to the new link (git add bead.txt) and locked into place (git commit). Each elf repeats this process until the sequence of beads described in the work order has been added to their mini garland. To combine their work with the main garland, the elves need to make a few decisions. If they’re making a single strand, they issue the following commands: git checkout master git merge --ff-only 1234_pattern-name To share their work they publish the new version of the main garland to the workshop spool with the command git push origin master. Sometimes this fails. Sharing work fails because the workshop spool has gotten new links added since the elf last updated their copy of the main workshop spool. This makes the elves both happy and sad. It makes them happy because it means the other elves have been working too, but it makes them sad because they now need to do a bit of extra work to close their work order. To update the local copy of the workshop spool, the elf first unlinks the chain they just linked by running the command: git reset --merge ORIG_HEAD This works because the garland magic notices when the elves are doing a particularly dangerous thing and places a temporary, invisible bookmark to the last safe bead in the chain before the dangerous thing happened. The garland no longer has the elf’s work, and can be updated safely. The elf runs the command git pull --rebase=preserve and the changes all the other elves have made are applied locally. With these new beads in place, the elf now has to restring their own chain so that it starts at the right place. To do this, the elf turns back to their own chain (git checkout 1234_pattern-name) and runs the command git rebase master. Assuming their bead pattern is completely unique, the process will run and the elf’s beads will be restrung on the tip of the main workshop garland. Sometimes the magic fails and the elf has to deal with merge conflicts. These are kind of annoying, so the elf uses a special inspector tool to figure things out. The elf opens the inspector by running the command git mergetool to work through places where their beads have been added at the same points as another elf’s beads. Once all the conflicts are resolved, the elf saves their work, and quits the inspector. They might need to do this a few times if there are a lot of new beads, so the elf has learned to follow this update process regularly instead of just waiting until they’re ready to close out their work order. Once their link is up to date, the elf can now reapply their chain as before, publish their work to the main workshop garland, and close their work order: git checkout master git merge --ff-only 1234_pattern-name git push origin master Generally this process works well for the elves. Sometimes, though, when they’re tired or bored or a little drunk on festive cheer, they realise there’s a mistake in their chain of beads. Fortunately they can fix the beads without anyone else knowing. These tools can be applied to the whole workshop chain as well, but it causes problems because the magic assumes that elves are only ever adding to the main chain, not removing or reordering beads on the fly. Depending on where the mistake is, the elf has a few different options. Let’s pretend the elf has a sequence of five beads she’s been working on. The work order says the pattern should be red-blue-red-blue-red. If the sequence of beads is wrong (for example, blue-blue-red-red-red), the elf can remove the beads from the chain, but keep the beads in her workstation using the command git reset --soft HEAD~5. If she’s been using the wrong colours and the wrong pattern (for example, green-green-yellow-yellow-green), she can remove the beads from her chain and discard them from her workstation using the command git reset --hard HEAD~5. If one of the beads is missing (for example, red-blue-blue-red), she can restring the beads using the first method, or she can use a bit of magic to add the missing bead into the sequence. Using a tool that’s a bit like orthoscopic surgery, she first selects a sequence of beads which contains the problem. A visualisation of this process is available. Start the garland surgery process with the command: git rebase --interactive HEAD~4 A new screen comes up with the following information (the oldest bead is on top): pick c2e4877 Red bead pick 9b5555e Blue bead pick 7afd66b Blue bead pick e1f2537 Red bead The elf adjusts the list, changing “pick” to “edit” next to the first blue bead: pick c2e4877 Red bead edit 9b5555e Blue bead pick 7afd66b Blue bead pick e1f2537 Red bead She then saves her work and quits the editor. The garland magic has placed her back in time at the moment just after she added the first blue bead. She needs to manually fix up her garland to add the new red bead. If the beads were files, she might run commands like vim beads.txt and edit the file to make the necessary changes. Once she’s finished her changes, she needs to add her new bead to the garland (git add --all) and lock it into place (git commit). This time she assigns the commit message “Red bead – added” so she can easily find it. The garland magic has replaced the bead, but she still needs to verify the remaining beads on the garland. This is a mostly automatic process which is started by running the command git rebase --continue. The new red bead has been assigned a position formerly held by the blue bead, and so the elf must deal with a merge conflict. She opens up a new program to help resolve the conflict by running git mergetool. She knows she wants both of these beads in place, so the elf edits the file to include both the red and blue beads. With the conflict resolved, the elf saves her changes and quits the mergetool. Back at the command line, the elf checks the status of her work using the command git status. rebase in progress; onto 4a9cb9d You are currently rebasing branch '2_RBRBR' on '4a9cb9d'. (all conflicts fixed: run ""git rebase --continue"") Changes to be committed: (use ""git reset HEAD ..."" to unstage) modified: beads.txt Untracked files: (use ""git add ..."" to include in what will be committed) beads.txt.orig She removes the file added by the mergetool with the command rm beads.txt.orig and commits the edits she just made to the bead file using the commands: git add beads.txt git commit --message ""Blue bead -- resolved conflict"" With the conflict resolved, the elf is able to continue with the rebasing process using the command git rebase --continue. There is one final conflict the elf needs to resolve. Once again, she opens up the visualisation tool and takes a look at the two conflicting files. She incorporates the changes from the left and right column to ensure her bead sequence is correct. Once the merge conflict is resolved, the elf saves the file and quits the mergetool. Once again, she cleans out the backup file added by the mergetool (rm beads.txt.orig) and commits her changes to the garland: git add beads.txt git commit --message ""Red bead -- resolved conflict"" and then runs the final verification steps in the rebase process (git rebase --continue). The verification process runs through to the end, and the elf checks her work using the command git log --oneline. 9269914 Red bead -- resolved conflict 4916353 Blue bead -- resolved conflict aef0d5c Red bead -- added 9b5555e Blue bead c2e4877 Red bead She knows she needs to read the sequence from bottom to top (the oldest bead is on the bottom). Reviewing the list she sees that the sequence is now correct. Sometimes, late at night, the elf makes new copies of the workshop garland so she can play around with the bead sequencer just to see what happens. It’s made her more confident at restringing beads when she’s found real mistakes. And she doesn’t mind helping her fellow elves when they run into trouble with their beads. The sugar cookies they leave her as thanks don’t hurt either. If you would also like to play with the bead sequencer, you can get a copy of the branches the elf worked. Our lessons from the workshop: By using rebase to update your branches, you avoid merge commits and keep a clean commit history. If you make a mistake on one of your local branches, you can use reset to take commits off your branch. If you want to save the work, but uncommit it, add the parameter --soft. If you want to completely discard the work, use the parameter, --hard. If you have merged working branch changes to the local copy of your master branch and it is preventing you from pushing your work to a remote repository, remove these changes using the command reset with the parameter --merge ORIG_HEAD before updating your local copy of the remote master branch. If you want to make a change to work that was committed a little while ago, you can use the command rebase with the parameter --interactive. You will need to include how many commits back in time you want to review.",2015,Emma Jane Westby,emmajanewestby,2015-12-07T00:00:00+00:00,https://24ways.org/2015/git-rebasing/,code 17,Bringing Design and Research Closer Together,"The ‘should designers be able to code’ debate has raged for some time, but I’m interested in another debate: should designers be able to research? Are you a designer who can do research? Good research and the insights you uncover inspire fresh ways of thinking and get your creative juices flowing. Good research brings clarity to a woolly brief. Audience insight helps sharpen your focus on what’s really important. Experimentation through research and design brings a sense of playfulness and curiosity to your work. Good research helps you do good design. Being a web designer today is pretty tough, particularly if you’re a freelancer and work on your own. There are so many new ideas, approaches to workflow and trends and tools to keep up with. How do you decide which things to do and which to ignore? A modern web designer needs to be able to consider the needs of the audience, design appropriate IAs and layouts, choose colour palettes, pick appropriate typefaces and type layouts, wrangle with content, style, code, dabble in SEO, and the list goes on and on. Not only that, but today’s web designer also has to keep up with the latest talking points in the industry: responsive design, Agile, accessibility, Sass, Git, lean UX, content first, mobile first, blah blah blah. Any good web designer doesn’t need to be persuaded about the merits of including research in their toolkit, but do you really have time to include research too? Who is responsible for research? Generally, research in the web industry forms part of other disciplines and isn’t so much a discipline in its own right. It’s very often thought of as part of UX, or activities that make up a process such as IA or content strategy. Research is often undertaken by UX designers, information architects or content strategists and isn’t something designers or developers get that involved in. Some people lump all of these activities together and label it design research and have design researchers to do it. Some companies, such as the one I run with my husband Mark, are lucky enough to have someone with specialist research knowledge (yup, that would be me folks) who can lead all or most of the research work undertaken by the company. See also Mule Design, GOV.UK, the BBC, Mailchimp, Facebook and Twitter. What if you’re not lucky enough to have your own researcher or team of researchers? Often research is the kind of thing that’s nice to have, or it can be cut from scope when doing the budget dance with a client. It often forms part of the discovery phase of a project and sometimes just becomes a tick-box exercise. But research isn’t just user testing and it shouldn’t just live in a report on Basecamp that no one reads. I would argue that research and experimentation is a way of working or an approach to how you design. Research can be used during the whole design process and must be a vital part of a designer’s workflow on every project. Even if you work in a small studio, you can still create a culture of audience insight. Even if you work on your own, you can still absorb yourself in as much audience data as you can throughout the project life cycle. Here’s how. Research is everyone’s job There is a subtle difference between writing a research report and delivering it to a client, and them actually using it and applying the insights to their thought process. In my experience of working in the audiences team at the BBC, research was most effective when the role was embedded in the production team and insights were used as part of the editorial process. In this section I’ll talk through some common problems you might encounter in a typical project life cycle and show you ways you can use research to help you. For the sake of this article, let’s imagine that we’re talking about a particular project here and not ongoing product development. The same principles can of course be applied then, but even if you work in-house rather than on the agency side, you’re probably used to working on distinct projects or phases of work. 1. Problem: I want to come up with a new product idea. Solution: Inspiration through insights. Before you begin a new project, a good way of quickly absorbing all the existing knowledge that there maybe about a theme, product type or website is to literally surround yourself with it. This is especially relevant for new ideas or product development. Create an incident room if you can: fill the walls of your meeting room, the walls near your desk, or even just use a pinboard or online pinboard if space is tight or you’re working with a dispersed team. The same process can be used throughout a project’s or product life cycle — read about how MailChimp has applied this idea. Let’s take a new product idea as an example. Say you wanted to develop a responsive tool for web designers but you weren’t sure what aspect of responsive design to focus on. First of all, you should pose a hypothesis or problem statement to gather ideas around. For example: “How to speed up a designer’s responsive workflow.” You would then need to gather insights around this topic. You could run some interviews with freelance designers about how they work responsively. You could shadow a development team for the day to understand their processes. You could observe conversations on Twitter or IRC or wherever your target audience interact to see what people talk about. You could search out industry data and articles currently available. The next stage is to comb through this data and extract insights from it. You can use good old Post-it notes and a sharpie: capture one insight or thought per Post-it. If one insight leads into another, use two Post-its. The objective is volume. Try to ensure clarity in each Post-it so you don’t have to go back and reference material again (maybe you could use a key if you think it’ll get confusing). After this, stick them all up and synthesise the same way you would for any kind of cluster or affinity sort. Organise into broad themes. These themes then become springboards for further exploration and idea generation. You might see a gap or opportunity in one particular area, both from a workflow perspective but also from a business perspective. Bingo. Your insights then become the fuel for ideas generation. This method doesn’t just have to be used for new products — it works particularly well in a discovery phase for new projects or for new features in an existing product. We’re doing something similar for our own responsive tool, Gridset at the moment. Resources: Sticky Wisdom by Dave Allan, Matt Kingdon, Kris Murrin, Daz Rudkin The Science of Serendipity by Matt Kingdon The Art of Innovation by Tom Kelley 2. Problem: You’re starting a new project and need to know the basics before you get headlong into designing or building. Solution: Quantitative survey. Common questions might be: Who are the users? How many are there? What are they like? Why do they use the site? What do they need from the site? What are their goals? Print out and stick up what you already know and have in your project space or ‘incident room’: any reports you have found or been given, analytics graphs, personas, pen portraits, as well as screengrabs of the current website, product or branding. Spend time looking through it all and identify the gaps. If you have very little existing audience data, a quick and easy way to get some baseline information is to run a quick user survey on a current website. You can establish basic demographic information, appreciation and views of the website as it stands, as well as delve a little deeper into needs and wants. This is also vital if you want some kind of trackable measures to go back to once you have designed and built your shiny new website for your client — read more in my article for 24 ways last year.) We use surveys a lot at Mark Boulton Design for our client work. Here’s a screen grab of one we ran in March on http://info.cern.ch before we redesigned the site and did the work on the First Website Project. We repeated the survey after the new website went live and were able to compare the results. Both surveys were a great source of insight to the project team as well as for the project stakeholders who needed to pitch the idea of the hack days and fundraise for them. Once you’ve run your survey, you should always write up a short summary for yourself and your client to refer to. If you’re not a trained researcher, you should try to read up on analysis techniques or data visualisation. It can be easy to misinterpret data and make it bend to the story you are trying to tell. You should be looking for the story in the data and present it without bias. If you’re using the ‘incident room’ method I mentioned earlier on, you can also extract the insights onto post it notes and add them to your growing body of knowledge. Resources: Using Questionnaires for Design Research by Emma Boulton Data-driven Design with an Annual Survey by Aarron Walter Research Methods for Product Design by Alex Milton and Paul Rodgers A Practical Guide to Designing with Data by Brian Suda 3. Problem: You have a prototype of a new design and you need some feedback from real users. Solution: User interviews and task based testing. Interviewing is a staple research method that every designer should master as it can be used throughout a project life cycle. Erika Hall recently wrote a great article on the basics for A List Apart. From stakeholder interviews in a discovery phase, to initial user research, right through to task based testing and iteration, interviews can be enormously helpful. They are very time-consuming, however, and although speaking to someone is better than speaking to no one, it’s always better to plan to do a few interviews at once, rather than one or two. I generally find that patterns only start to emerge after I’ve spoken to 4 or 5 people. Interviews are another thing we do a lot of at Mark Boulton Design. Most of the interviews we do are remote due to the location of our clients and their users. Rigour is an important consideration in all research activities and especially if you’re a non-researcher. Interviews particularly can be easily skewed by an inexperienced facilitator, which is why pairing can be a good approach. Building rapport, questioning, time keeping, note taking and thinking on your feet can be difficult to do all at once, so having a colleague take notes while you concentrate on leading the conversation can work really well. It’s important for the note taker to sit in on more than one interview so that they get a more rounded view of the feedback. The same person should also be involved in the analysis of the data. Interviews can be analysed and written up in a report or summary as with other types of research. I often use the same kind of collaborative process detailed earlier for deciding on themes, particularly if multiple members of the team have been involved in interviewing. Interviews are particularly useful for our incident room and can provide much colour and insight to an exploratory process. I often find verbatim quotes to be the most insightful type of data. You might find that an inexperienced researcher (or designer who is used to solving problems) will jump to interpretation too soon and forget to just listen to what the interviewee is saying. Capturing the exact form of words a person uses can help get away from this. Resources: Interviewing Humans by Erika Hall A Pocket Guide to Interviewing for Research by Andrew Travers Interviewing Users by Steve Portigal 4. Problem: How successful have I been with this new design? Solution: Key performance indicators Once your new design has been realised, it’s important to evaluate it. What works, what doesn’t work so well? As well as a straightforward design crit, don’t forget to introduce audience insights into a review meeting or project wash up. Work out what your KPIs — your key performance indicators — will be beforehand and then you can start to track them over time. For example, number of visits, appreciation of the site, willingness to recommend the site to a friend, number of sales, and number of conversions are all sensible measures to track. Interviews can again be helpful but cold, hard numbers are often better here. Read Corey Vilhauer’s take on this on A List Apart. Consistency is key here. If you have looked at your analytics and done a survey beforehand, you will have a baseline to start from. Don’t keep changing your measures and questions, or your data will not be comparable. Pick a few key questions or a set of measures, create a survey and then run it once a month, once a quarter, every six months or annually. You’ll start to see changes over time as the design beds in. You may see seasonal trends and spot patterns in the data related to other activities like marketing, promotion and so on. Keeping a record of all of this will increase your understanding of your audience. We’ve created a satisfaction survey for Gridset with a number of measures that we track on an ongoing basis. MailChimp has also created an annual survey with the aim of tracking their audience measures over time Resources: Search Analytics by Louis Rosenfeld A Primer on A/B Testing by Lara Swanson Lean UX by Jeff Gothelf Anyone can do research Research can be brought into the project life cycle at any stage. And of course, anyone can do research — you don’t need to be a researcher. Some of the main skills most designers possess are also key research skills: inquisitive nature, problem solving, playfulness, empathy, and so on. We have a small team at Mark Boulton Design. Most of the team are designers and the rest of us focus on supporting the team and clients both in terms of billable work (research, content strategy, project management) as well as the non-billable things like finance and studio management. Despite my best intentions, in the past I’ve undertaken research for clients in isolation — first being briefed by the design lead, carrying out the research and then delivering the findings back, trusting the design team to take the findings on board. This was often due to time and availability of resources. We’ve been trying hard to join up our processes and collaborate even more across the team. Undertaking heuristic or design reviews collaboratively; taking part in frequent critiques of our work and the work of others together; pairing a researcher and a designer to run interviews; workshopping results from interviews to come up with recommendations; working closely together on questionnaire design; shadowing each other on tasks that don’t fall within our core skills. A little thing like moving our desks around has also helped us have more conversations that we can all be a part of. I’ve come to the conclusion that my role as the research director at Mark Boulton Design is actually a facilitator of research. As well as carrying out research, I am responsible for ensuring that research happens consistently across the team. I am responsible for empowering and training our designers so they feel confident in carrying out their own user, audience or design research for clients. So they know what to look for, when to listen, when to probe and when to take note of something. So they know how to look for themes, how to synthesise insights from research and how to apply them to their work. Better research leads to better design So, are you a designer who can do research? Are you a researcher who can design? The best designers are a lucky combination of researcher and designer. If you’re not one of those, look at ways of enhancing the skills you lack. Because there’s no doubt in my mind, that becoming a better researcher will make you a better designer. General resources: Seeing the Elephant by Louis Rosenfeld Connected UX by Aarron Walter Beyond Usability Testing by Devan Goldstein Just Enough Research by Erika Hall The User Experience Team of One by Leah Buley Undercover User Experience Design by Cennydd Bowles and James Box A Pocket Guide to Psychology for Designers by Joe Leech A Pocket Guide to International User Research by Chui Chui Tan Remote Research by Nate Bolt and Tony Tulathimutte A Pocket Guide to Experiments for Designers by Colin McFarland",2013,Emma Boulton,emmaboulton,2013-12-22T00:00:00+00:00,https://24ways.org/2013/bringing-design-and-research-closer-together/,ux 94,Using Questionnaires for Design Research,"How do you ask the right questions? In this article, I share a bunch of tips and practical advice on how to write and use your own surveys for design research. I’m an audience researcher – I’m not a designer or developer. I’ve spent much of the last thirteen years working with audience data both in creative agencies and on the client-side. I’m also a member of the Market Research Society. I run user surveys and undertake user research for our clients at the design studio I run with my husband – Mark Boulton Design. So let’s get started! Who are you designing for? Good web designers and developers appreciate the importance of understanding the audience they are designing or building a website or app for. I’m assuming that because you are reading a quality publication like 24 ways that you fall into this category, and so I won’t begin this article with a lecture. Suffice it to say, it’s a good idea to involve research of some sort during the life cycle of every project you undertake. I don’t just mean visual or competitor research, which of course is also very important. I mean looking at or finding your own audience or user data. Whether that be auditing existing data or research available from the client, carrying out user interviews, A/B testing, or conducting a simple questionnaire with users, any research is better than none. If you create personas as a design tool, they should always be based on research, so you will need to have plenty of data to hand for that. Where do I start? In the initial kick-off stages of a project, it’s a good idea to start by asking your client (when working in-house you still have a client – you might even be the client) what research or audience data they have available. Some will have loads – analytics, surveys, focus groups and insights – from talking to customers. Some won’t have much at all and you’ll be hard pressed to find out much about the audience. It’s best to review existing research first without rushing headlong into doing new research. Get a picture of what the data tells you and perhaps get this into a document – who, what, why and how are they using this website or app? What gaps are there in existing research? What else do you need to know? Then you can decide what else you need to do to plug these gaps. Think about the information first before deciding on the methodology. The rest of my article talks mostly about running self-completion online surveys. You can of course do face-to-face surveys, self-completion written questionnaires or phone polls, but I won’t cover those here. That’s for another article. Why run a survey? Surveys are great for getting a broad picture of your audience. As long as they are designed carefully, you can create an overview of them, how they use the site and their opinions of it, with an idea of which parts of this picture are more important than others. By using a limited amount of open-ended questions, you can also get some more qualitative feedback or insights on your website or app. The clients we work with surprisingly often don’t have much in the way of audience research available, even basic analytics, so I will often suggest running a short survey, just to create a picture of who is out there. OK, what should I do first? Before you rush into writing questions, stop and think about what you’re trying to find out. Remember being in school when you studied science and you had to propose a hypothesis? This could be a starting point – something to prove or disprove. Or, even better, write a research brief. It doesn’t have to be long; it can be just a sentence that encapsulates what you’re trying to do, like a good creative brief. For the purposes of this article, I created a short, slightly silly survey on Christmas and beliefs in Father Christmas. My research brief was: To find out more about people’s beliefs about Father Christmas and their experiences of Christmas. Inevitably, as you start thinking of what questions to ask, you will find that you go off at tangents or your client will want you to add in everything but the kitchen sink. In order for your questionnaire not to get too long and lose focus, you could write lists of what it is and what it’s not. This is how I’d apply it to my Christmas questionnaire example: What it is about How people communicate with Father Christmas If someone’s background has affected their likelihood of believing in Father Christmas What it is not about What colour to change Father Christmas’s coat to Father Christmas’s elves Let’s get down to business: the questions. Kinds of questions There are two basic kinds of questions: open-ended and closed. Closed questions limit answers by giving the respondent a number of predefined lists of options to choose from. Typically, these are multiple-choice questions with a list of responses. You can either select one or tick all that apply. Another useful type of closed question I often use is a rating scale, where a respondent can assess a situation along a continuum of values. These can also be useful as a measure of advocacy or strength of feeling about something. There is a standard measure called the Net Promoter score, which measures how likely someone is to recommend your product or service to a friend or acquaintance. It’s a useful benchmark as you can compare your scores to others in a similar sector. Open-ended questions often take the form of a statement which requires a response. Generally, respondents are given a text box to fill in. It’s useful to limit this in some way so that people have an idea of how long the expected response should be; for example, a single line for an email address (Q18), or a larger text area for a longer response (Q6). If you plan to send your survey out to a large number of people, I would suggest using mostly closed questions, unless you want to spend a long time wading through comments and hand-coded responses. I’d always advise adding a general request at the end of a survey (‘Is there anything else you’d like to tell us?’). You’d be surprised how many interesting and insightful comments people will add. There are times when it’s better to provide an open-ended text box rather than a predefined list makes assumptions about your audience’s groupings. For example, we ran a short survey for our Gridset beta testers and rather than assume we knew who they were, we decided to ask an open-ended question: “What is your current job title?” The analysis took quite a bit longer than responses using a predefined list, but it meant that we were able to make sure we didn’t miss anyone. And next time we run a survey for Gridset, I can use the responses gathered from this survey to help create a predefined list to make analysis easier. What to ask The questions to ask depend on what you want to know, but your brief and lists of what the survey is and isn’t should help here. I always ask the design team and client to give me ideas of what they are interested in finding out, and combine this with a mix of new and standard questions I have used in other surveys. I find Survey Monkey’s question bank a very useful source of example questions and help with tricky wording. I always include simple demographics so I can compare my results to the population at large or internet users as a whole – just going on age, gender and location can be quite illuminating. For example, with the Christmas survey, I can see that the respondents were typical of the online design and dev community, mainly young and male. If appropriate, I add questions on disability, ethnic background, religion and community of interest. Questions about ethnicity, religion, sexual preference, disability and other sensitive subjects can feel awkward and difficult to ask. This is not a good reason to not ask them. Perhaps you’re working for a public sector client, like a local council, so it’s likely you will need to consider groups of people who maybe under-represented, who may have differing views to others, or who you need to look at specifically as a subset. How to ask Although they may seem clunky and wordy, it’s often best to use the census wording or professional body wording for such demographic questions. For example, I used the UK census 2011 wording for Wales on my Christmas questionnaire in my questions on religion [PDF] (Q16) and ethnicity [PDF] (Q17). I had to adapt them slightly for the Survey Monkey format – self-completion online, rather than pen and paper – which is why “White Welsh” came up as the first option for the ethnicity question. For similar questions for US audiences, try the Census Bureau website. When conducting a survey for a project that has a global audience, you need to consider who your primary audience is. For example, I recently created a questionnaire for a global news website. A large proportion of its audience is based in the USA, so I was careful to word things in a way Americans would find familiar. I used the US ethnic background census question wording and options, and looked at data for US competitor news websites to decide which to include. You should also consider people whose first language isn’t English. Working as an audience researcher at BBC Wales, every survey we did was bilingual. I’ve also recently run a user survey in Arabic using Google Forms. During this project, we found that while Survey Monkey supports different languages, including Arabic, the text ran left to right with no option to change it to right to left – an essential when it comes to reading Arabic! If research is a deliverable in a client project, and you know you’ll need to conduct it in a foreign language, always build in extra time for translation at both the questionnaire design and analysis stages. Make sure you also allow for plenty of checks. In this case we had to change to Google Forms after initially creating our survey with Survey Monkey to get the functionality we needed. Look and feel Think about the survey as another way your audience will experience your brand. Take care getting the tone of voice right. There are plenty of great articles and books out there about tone of voice – try Letting Go of the Words by Ginny Redish for starters, or Brand Language by Liz Doig. The basic rule of thumb is to sound like a human, and use clear and friendly language. If, like me, you are lucky enough to work with journalists or copy editors, you should ask for their help, particularly in the preamble, linking text and closing statements. I find it helpful to break my questions down into sections and to have a page for each. I then have an introductory piece of text for each section to guide the respondent through the survey. You should also make sure you check with your designers how your survey looks – use a company logo and branding, and make the typography legible. Many survey apps like Survey Monkey and Google Forms have a progress bar. This is helpful for users to see how far through your survey they are. I generally time the survey and give an indication in the preamble: “This survey will only take five minutes of your time.” You also need to think about how you will technically serve the questionnaire. For example, will it be via email, social media, a pop-up or lightbox on your website, or (not recommended but possible) in an ad space? Ethical considerations Something else to think about are any local laws that govern how you collect and store data, such as the Data Protection Act in the UK. As a member of the Market Research Society, I am also obliged to consider its guidelines, but even if you’re not, it’s always a good idea to deal with personal data ethically. If you collect personal data that can identify individuals, you must ask their permission to share it with others, and store it securely for no longer than two years. If you want to contact people afterwards, you must ask for their permission. If you ask for email addresses, as I did in question 18, you have a ready-made sample for a further survey, interviews or focus groups. Remember, you shouldn’t survey people under sixteen years old without the permission of their parents or legal guardians, so if you know your website is likely to be used by children, you must ask for verification of age early on, and your survey should close someone answers that they are under sixteen. The ESOMAR guidelines for online research [PDF] are well worth reading, as they go into detail about such issues, as well as privacy guidelines – using cookies, storing IP addresses, and so on. Tools Unless you work in-house and have proprietary software, or at a market research agency and you’re using specialist software such as Snap or IBM SPSS Statistics (previously just SPSS), you will need to use a good tool to run your survey, collect your responses and, ideally, help with the analysis. I like Survey Monkey because of the question bank and analysis tools. The software graphs your results and does simple cross-tabbing and filtering. What this means is you can slice the data in more interesting ways and delve a bit deeper. For example, in the Gridset questionnaire I mentioned earlier, I cross-tabbed responses to questions against whether a person worked in-house, for an agency or as a freelancer. Other well known online tools that I also use from time to time are Wufoo and Google Forms. Smart Surveys is a similar service to Survey Monkey and it’s used by many leading brands in the UK. Snap Surveys mentioned above is a well-established player in the market research scene, used a lot for face-to-face surveys and also on tablets and smartphones. Analysis Analysis is often overlooked but is as important as the design of the questionnaire. Don’t just rely on looking at the summary report and charts generated as standard by your form or survey software. Spend time with your data. Spend at least a week now and then if you can, looking at the data. Keep coming back to it and tweaking or cutting it a different way to see if there are any different pictures. Slice it up in different ways to reveal new insights. Here is the data from my dummy survey (apart from the open-ended responses). For open-ended questions, you can analyse collaboratively. Print and cut out the open-ended responses and do a cluster analysis or affinity sort with a colleague. Discussing the comments helps you to understand them. You will also find the design team are more likely to buy into the research as they have uncovered the insights for themselves. Always make sure to treat open-ended responses sensitively and don’t share anything publicly in a way that identifies the respondent. Write a report Never hand over a dataset to your client without a summary of the findings. Data on its own can be skewed to suit the reader’s needs, and not everyone is able to find the story in a dataset. Even if it’s not a deliverable, it’s always a good idea to capture your findings in a report of some sort. Use graphs sparingly to show really interesting things or to aid the reader’s understanding. I have written a quick dummy report using the data from the Christmas questionnaire so you can see how it’s done. I highly recommend Brian Suda’s book A Practical Guide to Designing with Data for tips on how to present data effectively, but that’s a subject that benefits a whole article (indeed book) in itself. I am not a designer. I am a researcher, so I never write design recommendations in a report unless they have been talked about or suggested by the designers I work with. More often, I write up the results and we talk about them and what impact they have on the project or design. Often they lead to more questions or further research. So that’s it: a brief introduction to using questionnaires for design research. Here’s a quick summary to remind you what I have talked about, and a list of resources if you’re interested in reading further. Top 10 things to remember when using questionnaires for design research: Start by auditing existing research to identify gaps in data. Write a research brief. Work out exactly what you’re trying to find out – what is the survey about, and what is it not about? The two basic kinds of questions are open-ended and closed. Closed questions limit responses by giving the respondent a number of predefined lists of options to choose from (multiple choice, rating scales, and so on). Open-ended questions are often in the form of a statement which requires a response. Always ask one at the end of a questionnaire. Always include simple demographics to enable you to compare your sample against the population in general. It’s best to use official census or professional body wording for questions on ethnicity, disability and religion. Be sure to think carefully about your tone of voice and the look of your questionnaire. Pay attention to guidelines and laws on storing personal data, cookies and privacy. Invest plenty of time in analysis and report writing. Don’t just look at the obvious – dig deep for more interesting insights. Some useful resources for further study Online research Design Research: Methods and Perspectives edited by Brenda Laurel Online Research Essentials by Brenda Russell and John Purcell Handbook of Online and Social Media Research by Ray Poynter ESOMAR guidelines for online research [PDF] Online questionnaires Market research books on questionnaire design Using Questionnaires in Small-Scale Research: A Beginner’s Guide by Pamela Munn Questionnaire Design by A N Oppenheim Developing a Questionnaire by Bill Gillham",2012,Emma Boulton,emmaboulton,2012-12-14T00:00:00+00:00,https://24ways.org/2012/using-questionnaires-for-design-research/,business 99,A Christmas hCard From Me To You,"So apparently Christmas is coming. And what is Christmas all about? Well, cleaning out your address book, of course! What better time to go through your contacts, making sure everyone’s details are up date and that you’ve deleted all those nasty clients who never paid on time? It’s also a good time to make sure your current clients and colleagues have your most up-to-date details, so instead of filling up their inboxes with e-cards, why not send them something useful? Something like a… vCard! (See what I did there?) Just in case you’ve been working in a magical toy factory in the upper reaches of Scandinavia for the last few years, I’m going to tell you that now would also be the perfect time to get into microformats. Using the hCard format, we’ll build a very simple web page and markup our contact details in such a way that they’ll be understood by microformats plugins, like Operator or Tails for Firefox, or the cross-browser Microformats Bookmarklet. Oh, and because Christmas is all about dressing up and being silly, we’ll make the whole thing look nice and have a bit of fun with some CSS3 progressive enhancement. If you can’t wait to see what we end up with, you can preview it here. Step 1: Contact Details First, let’s decide what details we want to put on the page. I’d put my full name, my email address, my phone number, and my postal address, but I’d rather not get surprise visits from strangers when I’m fannying about with my baubles, so I’m going to use Father Christmas instead (that’s Santa to you Yanks). Father Christmas fatherchristmas@elliotjaystocks.com 25 Laughingallthe Way Snow Falls Lapland Finland 010 60 58 000 Step 2: hCard Creator Now I’m not sure about you, but I rather like getting the magical robot pixies to do the work for me, so head on over to the hCard Creator and put those pixies to work! Pop in your details and they’ll give you some nice microformatted HTML in turn.
        Father Christmas fatherchristmas@elliotjaystocks.com
        25 Laughingallthe Way
        Snow Falls , Lapland , FI-00101 Finland
        010 60 58 000

        This hCard created with the hCard creator.

        Step 3: Editing The Code One of the great things about microformats is that you can use pretty much whichever HTML tags you want, so just because the hCard Creator Fairies say something should be wrapped in a doesn’t mean you can’t change it to a . Actually, no, don’t do that. That’s not even excusable at Christmas. I personally have a penchant for marking up each line of an address inside a
      • tag, where the parent url retains the class of adr. As long as you keep the class names the same, you’ll be fine.

        Father Christmas

        fatherchristmas@elliotjaystocks.com
        • 25 Laughingallthe Way
        • Snow Falls
        • Lapland
        • FI-00101
        • Finland
        010 60 58 000
        Step 4: Testing The Microformats With our microformats in place, now would be a good time to test that they’re working before we start making things look pretty. If you’re on Firefox, you can install the Operator or Tails extensions, but if you’re on another browser, just add the Microformats Bookmarklet. Regardless of your choice, the results is the same: if you’ve code microformatted content on a web page, one of these bad boys should pick it up for you and allow you to export the contact info. Give it a try and you should see father Christmas appearing in your address book of choice. Now you’ll never forget where to send those Christmas lists! Step 5: Some Extra Markup One of the first things we’re going to do is put a photo of Father Christmas on the hCard. We’ll be using CSS to apply a background image to a div, so we’ll be needing an extra div with a class name of “photo”. In turn, we’ll wrap the text-based elements of our hCard inside a div cunningly called “text”. Unfortunately, because of the float technique we’ll be using, we’ll have to use one of those nasty float-clearing techniques. I shall call this “christmas-cheer”, since that is what its presence will inevitably bring, of course. Oh, and let’s add a bit of text to give the page context, too:

        Send your Christmas lists my way...

        Father Christmas

        fatherchristmas@elliotjaystocks.com
        • 25 Laughingallthe Way
        • Snow Falls
        • Lapland
        • FI-00101
        • Finland
        010 60 58 000

        A tutorial by Elliot Jay Stocks for 24 Ways

        Background: stock.xchng | Father Christmas: iStockPhoto

        Step 6: Some Christmas Sparkle So far, our hCard-housing web page is slightly less than inspiring, isn’t it? It’s time to add a bit of CSS. There’s nothing particularly radical going on here; just a simple layout, some basic typographic treatment, and the placement of the Father Christmas photo. I’d usually use a more thorough CSS reset like the one found in the YUI or Eric Meyer’s, but for this basic page, the simple * solution will do. Check out the step 6 demo to see our basic styles in place. From this… … to this: Step 7: Fun With imagery Now it’s time to introduce a repeating background image to the element. This will seamlessly repeat for as wide as the browser window becomes. But that’s fairly straightforward. How about having some fun with the Father Christmas image? If you look at the image file itself, you’ll see that it’s twice as wide as the area we can see and contains a ‘hidden’ photo of our rather camp St. Nick. As a light-hearted visual… er… ‘treat’ for users who move their mouse over the image, we move the position of the background image on the “photo” div. Check out the step 7 demo to see it working. Step 8: Progressive Enhancement Finally, this fun little project is a great opportunity for us to mess around with some advanced CSS features (some from the CSS3 spec) that we rarely get to use on client projects. (Don’t forget: no Christmas pressies for clients who want you to support IE6!) Here are the rules we’re using to give some browsers a superior viewing experience: @font-face allows us to use Jos Buivenga’s free font ‘Fertigo Pro’ on all text; text-shadow adds a little emphasis on the opening paragraph; body > p:first-child causes only the first paragraph to receive this treatment; border-radius created rounded corners on our main div and the links within it; and webkit-transition allows us to gently fade in between the default and hover states of those links. And with that, we’re done! You can see the results here. It’s time to customise the page to your liking, upload it to your site, and send out the URL. And do it quickly, because I’m sure you’ve got some last-minute Christmas shopping to finish off!",2008,Elliot Jay Stocks,elliotjaystocks,2008-12-10T00:00:00+00:00,https://24ways.org/2008/a-christmas-hcard-from-me-to-you/,code 145,The Neverending (Background Image) Story,"Everyone likes candy for Christmas, and there’s none better than eye candy. Well, that, and just more of the stuff. Today we’re going to combine both of those good points and look at how to create a beautiful background image that goes on and on… forever! Of course, each background image is different, so instead of agonising over each and every pixel, I’m going to concentrate on five key steps that you can apply to any of your own repeating background images. In this example, we’ll look at the Miami Beach background image used on the new FOWA site, which I’m afraid is about as un-festive as you can get. 1. Choose your image wisely I find there are three main criteria when judging photos you’re considering for repetition manipulation (or ‘repetulation’, as I like to say)… simplicity (beware of complex patterns) angle and perspective (watch out for shadows and obvious vanishing points) consistent elements (for easy cloning) You might want to check out this annotated version of the image, where I’ve highlighted elements of the photo that led me to choose it as the right one. The original image purchased from iStockPhoto. The Photoshopped version used on the FOWA site. 2. The power of horizontal lines With the image chosen and your cursor poised for some Photoshop magic, the most useful thing you can do is drag out the edge pixels from one side of the image to create a kind of rough colour ‘template’ on which to work over. It doesn’t matter which side you choose, although you might find it beneficial to use the one with the simplest spread of colour and complex elements. Click and hold on the marquee tool in the toolbar and select the ‘single column marquee tool’, which will span the full height of your document but will only be one pixel wide. Make the selection right at the edge of your document, press ctrl-c / cmd-c to copy the selection you made, create a new layer, and hit ctrl-v / cmd-v to paste the selection onto your new layer. using free transform (ctrl-t / cmd-t), drag out your selection so that it becomes as wide as your entire canvas. A one-pixel-wide selection stretched out to the entire width of the canvas. 3. Cloning It goes without saying that the trusty clone tool is one of the most important in the process of creating a seamlessly repeating background image, but I think it’s important to be fairly loose with it. Always clone on to a new layer so that you’ve got the freedom to move it around, but above all else, use the eraser tool to tweak your cloned areas: let that handle the precision stuff and you won’t have to worry about getting your clones right first time. In the example below, you can see how I overcame the problem of the far-left tree shadow being chopped off by cloning the shadow from the tree on its right. The edge of the shadow is cut off and needs to be ‘made’ from a pre-existing element. The successful clone completes the missing shadow. The two elements are obviously very similar but it doesn’t look like a clone because the majority of the shape is ‘genuine’ and only a small part is a duplicate. Also, after cloning I transformed the duplicate, erased parts of it, used gradients, and — ooh, did someone mention gradients? 4. Never underestimate a gradient For this image, I used gradients in a similar way to a brush: covering large parts of the canvas with a colour that faded out to a desired point, before erasing certain parts for accuracy. Several of the gradients and brushes that make up the ‘customised’ part of the image, visible when the main photograph layer is hidden. The full composite. Gradients are also a bit of an easy fix: you can use a gradient on one side of the image, flip it horizontally, and then use it again on the opposite side to make a more seamless join. Speaking of which… 5. Sewing the seams No matter what kind of magic Photoshop dust you sprinkle over your image, there will still always be the area where the two edges meet: that scary ‘loop’ point. Fret ye not, however, for there’s help at hand in the form of a nice little cheat. Even though the loop point might still be apparent, we can help hide it by doing something to throw viewers off the scent. The seam is usually easy to spot because it’s a blank area with not much detail or colour variation, so in order to disguise it, go against the rule: put something across it! This isn’t quite as challenging as it may sound, because if we intentionally make our own ‘object’ to span the join, we can accurately measure the exact halfway point where we need to split it across the two sides of the image. This is exactly what I did with the FOWA background image: I made some clouds! A sky with no clouds in an unhappy one. A simple soft white brush creates a cloud-like formation in the sky. After taking the cloud’s opacity down to 20%, I used free transform to highlight the boundaries of the layer. I then moved it over to the right, so that the middle of the layer perfectly aligned with the right side of the canvas. Finally, I duplicated the layer and did the same in reverse: dragging the layer over to the left and making sure that the middle of the duplicate layer perfectly aligned with the left side of the canvas. And there you have it! Boom! Ta-da! Et Voila! To see the repeating background image in action, visit futureofwebapps.com on a large widescreen monitor or see a simulation of the effect. Thanks for reading, folks. Have a great Christmas!",2007,Elliot Jay Stocks,elliotjaystocks,2007-12-03T00:00:00+00:00,https://24ways.org/2007/the-neverending-background-image-story/,code 170,"A Pet Project is For Life, Not Just for Christmas","I’m excited: as December rolls on, I’m winding down from client work and indulging in a big pet project I’ve been dreaming up for quite some time, with the aim of releasing it early next year. I’ve always been a bit of a sucker for pet projects and currently have a few in the works: the big one, two collaborations with friends, and my continuing (and completely un-web-related) attempt at music. But when I think about the other designers and developers out there whose work I admire, one thing becomes obvious: they’ve all got pet projects! Look around the web and you’ll see that anyone worth their salt has some sort of side project on the go. If you don’t have yours yet, now’s the time! Have a pet project to collaborate with your friends It’s not uncommon to find me staring at my screen, looking at beautiful websites my friends have made, grinning inanely because I feel so honoured to know such talented individuals. But one thing really frustrates me: I hardly ever get to work with these people! Sure, there are times when it’s possible to do so, but due to various project situations, it’s a rarity. So, in order to work with my friends, I’ve found the best way is to instigate the collaboration outside of client work; in other words, have a pet project together! Free from the hard realities of budgets, time restraints, and client demands, you and your friends can come up with something purely for your own pleasures. If you’ve been looking for an excuse to work with other designers or developers whose work you love, the pet project is that excuse. They don’t necessarily have to be friends, either: if the respect is mutual, it can be a great way of breaking the ice and getting to know someone. Figure 1: A forthcoming secret love-child from myself and Tim Van Damme Have a pet project to escape from your day job We all like to moan about our clients and bosses, don’t we? But if leaving your job or firing your evil client just isn’t an option, why not escape from all that and pour your creative energies into something you genuinely enjoy? It’s not just about reacting to negativity, either: a pet project is a great way to give yourself a bit of variety. As web designers, our day-to-day work forces us to work within a set of web-related contraints and sometimes it can be demoralising to spend so many hours fixing IE bugs. The perfect antidote? Go and do some print design! If it’s not possible in your day job or client work, the pet project is the perfect place to exercise your other creative muscles. Yes, print design (or your chosen alternative) has its own constraints, but if they’re different to those you experience on a daily basis, it’ll be a welcome relief and you’ll return to your regular work feeling refreshed. Figure 2: Ligature, Loop & Stem, from Scott Boms & Luke Dorny Have a pet project to fulfill your own needs Many pet projects come into being because the designers and/or developers behind them are looking for a tool to accomplish a task and find that it doesn’t exist, thus prompting them to create their own solution. In fact, the very app I’m using to write this article — Ommwriter, from Herraiz Soto & Co — was originally a tool they’d created for their internal staff, before releasing it to the public so that it could be enjoyed by others. Just last week, Tina Roth Eisenberg launched Teux Deux, a pet project she’d designed to meet her own requirements for a to-do list, having found that no existing apps fulfilled her needs. Oh, and it was a collaboration with her studio mate Cameron. Remember what I was saying about working with your friends? Figure 3: Teux Deux, the GTD pet project that launched just last week Have a pet project to help people out Ommwriter and Teux Deux are free for anyone to use. Let’s just think about that for a moment: the creators have invested their time and effort in the project, and then given it away to be used by others. That’s very cool and something we’re used to seeing a lot of in the web community (how lucky we are)! People love free stuff and giving away the fruits of your labour will earn you major kudos. Of course, there’s nothing wrong with making some money, either — more on that in a second. Figure 4: Dan Rubin‘s extremely helpful Make Photoshop Faster Have a pet project to raise your profile So, giving away free stuff earns you kudos. And kudos usually helps you raise your profile in the industry. We all like a bit of shameless fame, don’t we? But seriously, if you want to become well known, make something cool. It could be free (to buy you the love and respect of the community) or it could be purchasable (if you’ve made something that’s cool enough to deserve hard-earned cash), but ultimately it needs to be something that people will love. Figure 5: Type designer Jos Buivenga has shot to fame thanks to his beautiful typefaces and ‘freemium’ business model If you’re a developer with no design skills, team up with a good designer so that the design community appreciate its aesthetic. If you’re a designer with no development skills, team up with a good developer so that it works. Oh, and not that I’d recommend you ever do this for selfish reasons, but collaborating with someone you admire — whose work is well-respected by the community — will also help raise your profile. Have a pet project to make money In spite of our best hippy-esque intentions to give away free stuff to the masses, there’s also nothing wrong with making a bit of money from your pet project. In fact, if your project involves you having to make a considerable financial investment, it’s probably a good idea to try and recoup those costs in some way. Figure 6: The success of Shaun Inman‘s various pet projects — Mint, Fever, Horror Vacui, etc. — have allowed him to give up client work entirely. A very common way to do that in both the online and offline worlds is to get some sort of advertising. For a slightly different approach, try contacting a company who are relevant to your audience and ask them if they’d be interesting in sponsoring your project, which would usually just mean having their brand associated with yours in some way. This is still a form of advertising but tends to allow for a more tasteful implementation, so it’s worth pursuing. Advertising is a great way to cover your own costs and keep things free for your audience, but when costs are considerably higher (like if you’re producing a magazine with high production values, for instance), there’s nothing wrong with charging people for your product. But, as I mentioned above, you’ve got to be positive that it’s worth paying for! Have a pet project just for fun Sometimes there’s a very good reason for having a pet project — and sometimes even a viable business reason — but actually you don’t need any reason at all. Wanting to have fun is just as worthy a motivation, and if you’re not going to have fun doing it, then what’s the point? Assuming that almost all pet projects are designed, developed, written, printed, marketed and supported in our free time, why not do something enjoyable? Figure 7: Jessica Hische‘s beautiful Daily Drop Cap In conclusion The fact that you’re reading 24 ways shows that you have a passion for the web, and that’s something I’m happy to see in abundance throughout our community. Passion is a term that’s thrown about all over the place, but it really is evident in the work that people do. It’s perhaps most evident, however, in the pet projects that people create. Don’t forget that the very site you’re reading this article on is… a pet project. If you’ve yet to do so, make it a new year’s resolution for 2010 to have your own pet project so that you can collaborate with your friends, escape from your day job, fulfil your own needs, help people out, raise your profile, make money, and — above all — have fun.",2009,Elliot Jay Stocks,elliotjaystocks,2009-12-18T00:00:00+00:00,https://24ways.org/2009/a-pet-project-is-for-life-not-just-for-christmas/,business 270,From Side Project to Not So Side Project,"In the last article I wrote for 24 ways, back in 2009, I enthused about the benefits of having a pet project, suggesting that we should all have at least one so that we could collaborate with our friends, escape our day jobs, fulfil our own needs, help others out, raise our profiles, make money, and — most importantly — have fun. I don’t think I need to offer any further persuasions: it seems that designers and developers are launching their own pet projects left, right and centre. This makes me very happy. However, there still seems to be something of a disconnect between having a side project and turning it into something that is moderately successful; in particular, the challenge of making enough money to sustain the project and perhaps even elevating it from the sidelines so that it becomes something not so on the side at all. Before we even begin this, let’s spend a moment talking about money, also known as… Evil, nasty, filthy money Over the last couple of years, I’ve started referring to myself as an accidental businessman. I say accidental because my view of the typical businessman is someone who is driven by money, and I usually can’t stand such people. Those who are motivated by profit, obsessed with growth, and take an active interest in the world’s financial systems don’t tend to be folks with whom I share a beer, unless it’s to pour it over them. Especially if they’re wearing pinstriped suits. That said, we all want to make money, don’t we? And most of us want to make a relatively decent amount, too. I don’t think there’s any harm in admitting that, is there? Hello, I’m Elliot and I’m a capitalist. The key is making money from doing what we love. For most people I know in our community, we’ve already achieved that — I’m hard-pressed to think of anyone who isn’t extremely passionate about working in our industry and I think it’s one of the most positive, unifying benefits we enjoy as a group of like-minded people — but side projects usually arise from another kind of passion: a passion for something other than what we do as our day jobs. Perhaps it’s because your clients are driving you mental and you need a break; perhaps it’s because you want to create something that is truly your own; perhaps it’s because you’re sick of seeing your online work disappear so fast and you want to try your hand at print in order to make a more permanent mark. The three factors I listed there led me to create 8 Faces, a printed magazine about typography that started as a side project and is now a very significant part of my yearly output and income. Like many things that prove fruitful, 8 Faces’ success was something of an accident, too. For a start, the magazine was never meant to be profitable; its only purpose at all was to scratch my own itch. Then, after the first issue took off and I realized how much time I needed to spend in order to make the next one decent, it became clear that I would have to cover more than just the production costs: I’d have to take time out from client work as well. Doing this meant I’d have to earn some money. Probably not enough to equate to the exact amount of time lost when I could be doing client work (not that you could ever describe time as being lost when you work on something you love), but enough to survive; for me to feel that I was getting paid while doing all of the work that 8 Faces entailed. The answer was to raise money through partnerships with some cool companies who were happy to be associated with my little project. A sustainable business model Business model! I can’t believe I just wrote those words! But a business model is really just a loose plan for how not to screw up. And all that stuff I wrote in the paragraph above about partnering with companies so I could get some money in while I put the magazine together? Well, that’s my business model. If you’re making any product that has some sort of production cost, whether that’s physical print run expenses or up-front dev work to get an app built, covering those costs before you even release your product means that you’ll be in profit from the first copy you sell. This is no small point: production expenses are pretty much the only cost you’ll ever need to recoup, so having them covered before you launch anything is pretty much the best possible position in which you could place yourself. Happy days, as Jamie Oliver would say. Obtaining these initial funds through partnerships has another benefit. Sure, it’s a form of advertising but, done right, your partners can potentially provide you with great content, too. In the case of 8 Faces, the ads look as nice as the rest of the magazine, and a couple of our partners also provide proper articles: genuinely meaningful, relevant, reader-pleasing articles at that. You’d be amazed at how many companies are willing to become partners and, as the old adage goes, if you don’t ask, you don’t get. With profit comes responsibility Don’t forget about the responsibility you have to your audience if you engage in a relationship with a partner or any type of advertiser: although I may have freely admitted my capitalist leanings, I’m still essentially a hairy hippy, and I feel that any partnership should be good for me as a publisher, good for the partner and — most importantly — good for the reader. Really, the key word here is relevance, and that’s where 99.9% of advertising fails abysmally. (99.9% is not a scientific figure, but you know what I’m on about.) The main grey area when a side project becomes profitable is how you share that profit, partly because — in my opinion, at least — the transition from non-profitable side project to relatively successful source of income can be a little blurred. Asking for help for nothing when there’s no money to be had is pretty normal, but sometimes it’s easy to get used to that free help even once you start making money. I believe the best approach is to ask for help with the promise that it will always be rewarded as soon as there’s money available. (Oh, god: this sounds like one of those nightmarish client proposals. It’s not, honest.) If you’re making something cool, people won’t mind helping out while you find your feet. Events often think that they’re exempt from sharing profit. Perhaps that’s because many event organizers think they’re doing the speakers a favour rather than the other way around (that’s a whole separate article), but it’s shocking to see how many people seem to think they can profit from content-makers — speakers, for example — and yet not pay for that content. It was for this reason that Keir and I paid all of our speakers for our Insites: The Tour side project, which we ran back in July. We probably could’ve got away without paying them, especially as the gig was so informal, but it was the right thing to do. In conclusion: money as a by-product Let’s conclude by returning to the slightly problematic nature of money, because it’s the pivot on which your side project’s success can swing, regardless of whether you measure success by monetary gain. I would argue that success has nothing to do with profit — it’s about you being able to spend the time you want on the project. Unfortunately, that is almost always linked to money: money to pay yourself while you work on your dream idea; money to pay for more servers when your web app hits the big time; money to pay for efforts to get the word out there. The key, then, is to judge success on your own terms, and seek to generate as much money as you see fit, whether it’s purely to cover your running costs, or enough to buy a small country. There’s nothing wrong with profit, as long as you’re ethical about it. (Pro tip: if you’ve earned enough to buy a small country, you’ve probably been unethical along the way.) The point at which individuals and companies fail — in the moral sense, for sure, but often in the competitive sense, too — is when money is the primary motivation. It should never be the primary motivation. If you’re not passionate enough about something to do it as an unprofitable side project, you shouldn’t be doing it all. Earning money should be a by-product of doing what you love. And who doesn’t want to spend their life doing what they love?",2011,Elliot Jay Stocks,elliotjaystocks,2011-12-22T00:00:00+00:00,https://24ways.org/2011/from-side-project-to-not-so-side-project/,business 62,Being Customer Supportive,"Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs. Sometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account. More often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day. Here I offer a few of my own guidelines on how to make today’s email the best support experience for both me and my customer. And even if you don’t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself. (All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.) Who’s TAHT girl I’ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well. As I work through each message in my support queue, I listen to the tone of the email ask clarifying questions bring in extra help as needed and thank the customer when the problem is solved. Let’s open an email and get started! Leave your message at the sound of the tone With our enthusiasm for emoji, it can be very hard to infer someone’s tone from plain text. How much time have you spent pondering why your friend responded with “Thanks.” instead of “Thanks!”? I mean, why didn’t she :grin: or :wink: too? Our support customers, however, are often direct about how they’re feeling: I’m working against a deadline. Need this fixed ASAP!!!! This hasn’t worked in a week and I am getting really frustrated. I’ve done this ten times before and it’s always worked. I must be missing something simple. They want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused—and, just as importantly, how frustrated-angry-confused they are. Listen to this tone before you start writing your reply. Here are two ways I might open an email: “I’m sorry that you ran into trouble with this.” “Sorry you ran into trouble with this!” The content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere. Matching the tone to the sender’s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship. When in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent’s tone will make for a more comfortable conversation. Catch the ball and throw it back Once you’ve got that tone on lock, it’s time to tackle the question at hand. Let’s see what our customer needs help with today: I tried everything in the troubleshooting page but I can’t get it to work again. I am on a Mac. Please help. Hmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I’ve found it’s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn’t enough to connect this email to the ones that came before hers. Instead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so: I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here. [questions] Thank you for your help. Those questions are customized for the customer’s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she’s using. I’ll ask anything that might make a connection to the previous cases I’ve answered—or, just as importantly, confirm that there isn’t a connection. What’s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. (A note on that closing: “Thank you for your help”–I often end an email this way when I’ve asked for a significant amount of follow up information. After all, I’m imposing on my customer’s time to run any number of tests. It’s a necessary step, but I feel that thanking them is a nice acknowledgment we’re in this together.) Having said that, though, let’s bring tone back into the mix: I tried everything in the troubleshooting but I can’t get it to work again. I am on a Mac. I’m working against a deadline. Need this fixed ASAP!!!! This customer wants answers now. I’ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can’t make the situation worse!) I’m sorry that you ran into trouble with this! I’ll need a little more information to see what’s happening here. [questions] If you’d like to try something in the meantime, delete the file named xyz.txt. (If this isn’t the cause of the problem, deleting the file won’t hurt anything.) Here’s how to find that file on your computer: [steps] Let me know how it goes! In the best case, the suggestion works and the customer is on her way. If it doesn’t solve the problem, you will get more information in answer to your questions and can explore other options. And you’ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future. Bring in help The support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It’s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I’m reacquainting myself with my open support cases. Three is the smallest number I’ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed. While an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I’m helping. If I ask the customer to send some screenshots or log files and he isn’t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I’ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it. If the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically—either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation: Do you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here’s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked. or: This error message means you don’t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this? For email-based support cases, I’ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth. Similarly, there are occasionally times when my way of describing things doesn’t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I’ve been able to do. We appreciate your business. Please call again And then, o frabjous day, you get your reward: the reply which says the problem has been solved. That worked!! Thank you so much for saving my day! I wish I could send you some cookies! If you were here, I would give you my tickets to Star Wars. [Reply is an animated gif.] Sometimes the reply is a bit more understated: That fixed it. Thanks. Whether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we’re here to help: Thank you for the update; I’m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best, Then mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer. Tone, ask, help, thank So there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer. (Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier): Golden rule asking a question: imagine trying to answer it Golden rule in answering: imagine getting your answer You and your teammates are applying a variation of this golden rule in every email you write. You’re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person’s experience with your company or product a little bit better for next time. I hope that your holidays are merry and bright, and may all your support inboxes be light.",2015,Elizabeth Galle,elizabethgalle,2015-12-02T00:00:00+00:00,https://24ways.org/2015/being-customer-supportive/,process 323,Introducing UDASSS!,"Okay. What’s that mean? Unobtrusive Degradable Ajax Style Sheet Switcher! Boy are you in for treat today ‘cause we’re gonna have a whole lotta Ajaxifida Unobtrucitosity CSS swappin’ Fun! Okay are you really kidding? Nope. I’ve even impressed myself on this one. Unfortunately, I don’t have much time to tell you the ins and outs of what I actually did to get this to work. We’re talking JavaScript, CSS, PHP…Ajax. But don’t worry about that. I’ve always believed that a good A.P.I. is an invisible A.P.I… and this I felt I achieved. The only thing you need to know is how it works and what to do. A Quick Introduction Anyway… First of all, the idea is very simple. I wanted something just like what Paul Sowden put together in Alternative Style: Working With Alternate Style Sheets from Alistapart Magazine EXCEPT a few minor (not-so-minor actually) differences which I’ve listed briefly below: Allow users to switch styles without JavaScript enabled (degradable) Preventing the F.O.U.C. before the window ‘load’ when getting preferred styles Keep the JavaScript entirely off our markup (no onclick’s or onload’s) Make it very very easy to implement (ok, Paul did that too) What I did to achieve this was used server-side cookies instead of JavaScript cookies. Hence, PHP. However this isn’t a “PHP style switcher” – which is where Ajax comes in. For the extreme technical folks, no, there is no xml involved here, or even a callback response. I only say Ajax because everyone knows what ‘it’ means. With that said, it’s the Ajax that sets the cookies ‘on the fly’. Got it? Awesome! What you need Luckily, I’ve done the work for you. It’s all packaged up in a nice zip file (at the end…keep reading for now) – so from here on out, just follow these instructions As I’ve mentioned, one of the things we’ll be working with is PHP. So, first things first, open up a file called index and save it with a ‘.php’ extension. Next, place the following text at the top of your document (even above your DOCTYPE) add('css/global.css','screen,projection'); // [Global Styles] $styleSheet->add('css/preferred.css','screen,projection','Wog Standard'); // [Preferred Styles] $styleSheet->add('css/alternate.css','screen,projection','Tiny Fonts',true); // [Alternate Styles] $styleSheet->add('css/alternate2.css','screen,projection','Big O Fonts',true); // // [Alternate Styles] $styleSheet->getPreferredStyles(); ?> The way this works is REALLY EASY. Pay attention closely. Notice in the first line we’ve included our style-switcher.php file. Next we instantiate a PHP class called AlternateStyles() which will allow us to configure our style sheets. So for kicks, let’s just call our object $styleSheet As part of the AlternateStyles object, there lies a public method called add. So naturally with our $styleSheet object, we can call it to (da – da-da-da!) Add Style Sheets! How the add() method works The add method takes in a possible four arguments, only one is required. However, you’ll want to add some… since the whole point is working with alternate style sheets. $path can simply be a uri, absolute, or relative path to your style sheet. $media adds a media attribute to your style sheets. $title gives a name to your style sheets (via title attribute).$alternate (which shows boolean) simply tells us that these are the alternate style sheets. add() Tips For all global style sheets (meaning the ones that will always be seen and will not be swapped out), simply use the add method as shown next to // [Global Styles]. To add preferred styles, do the same, but add a ‘title’. To add the alternate styles, do the same as what we’ve done to add preferred styles, but add the extra boolean and set it to true. Note following when adding style sheets Multiple global style sheets are allowed You can only have one preferred style sheet (That’s a browser rule) Feel free to add as many alternate style sheets as you like Moving on Simply add the following snippet to the of your web document: drop(); ?> Nothing much to explain here. Just use your copy & paste powers. How to Switch Styles Whether you knew it or not, this baby already has the built in ‘ubobtrusive’ functionality that lets you switch styles by the drop of any link with a class name of ‘altCss‘. Just drop them where ever you like in your document as follows: Bog Standard Small Fonts Large Fonts Take special note where the file is linking to. Yep. Just linking right back to the page we’re on. The only extra parameters we pass in is a variable called ‘css’ – and within that we append the names of our style sheets. Also take very special note on the names of the style sheets have an under_score to take place of any spaces we might have. Go ahead… play around and change the style sheet on the example page. Try disabling JavaScript and refreshing your browser. Still works! Cool eh? Well, I put this together in one night so it’s still a work in progress and very beta. If you’d like to hear more about it and its future development, be sure stop on by my site where I’ll definitely be maintaining it. Download the beta anyway Well this wouldn’t be fun if there was nothing to download. So we’re hooking you up so you don’t go home (or logoff) unhappy Download U.D.A.S.S.S | V0.8 Merry Christmas! Thanks for listening and I hope U.D.A.S.S.S. has been well worth your time and will bring many years of Ajaxy Style Switchin’ Fun! Many Blessings, Merry Christmas and have a great new year!",2005,Dustin Diaz,dustindiaz,2005-12-18T00:00:00+00:00,https://24ways.org/2005/introducing-udasss/,code 222,Golden Spirals,"As building blocks go, the rectangle is not one to overwhelm the designer with decisions. On the face of it, you have two options: you can set the width, and the height. But despite this apparent simplicity, there are combinations of width and height that can look unbalanced. If a rectangle is too tall and slim, it might appear precarious. If it is not tall enough, it may simply look flat. But like a guitar string that’s out of tune, you can tweak the proportions little by little until a rectangle feels, as Goldilocks said, just right. A golden rectangle has its height and width in the golden ratio, which is approximately 1:1.618. These proportions have long been recognised as being aesthetically harmonious. Whether through instruction or by intuition, artists have understood how to exploit these proportions over the centuries. Examples can be found in classical architecture, medieval book construction, and even in the recent #newtwitter redesign. A mathematical curiosity The golden rectangle is unique, in that if you remove a square section from it, what is left behind is itself a golden rectangle. The removal of a square can be repeated on the rectangle that is left behind, and then repeated again, as many times as you like. This means that the golden rectangle can be treated as a building block for recursive patterns. In this article, we will exploit this property to build a golden spiral, using only HTML and CSS. The markup The HTML we’ll use for this study is simply a series of nested
        s.
        The first of these has the class cycle, and so does every fourth ancestor thereafter. The spiral completes a cycle every four steps, so this class allows styles to be reused on
        s that appear at the same position in each cycle. Golden proportions To create our spiral we are going to exploit the unique properties of the golden rectangle, so our first priority is to ensure that we have a golden rectangle to begin with. If we pick a length for the short edge – say, 288 pixels – we can then calculate the length of the long edge by multiplying this value by 1.618. In this case, 288 × 1.618 = 466, so our starting point will be a
        with these properties: #container > div { width: 466px; height: 288px; } The greater than symbol is used here to single out the immediate child of the #container element, without affecting the grandchild or any of the more distant descendants. We could go on to specify the precise pixel dimensions of every child element, but that means doing a lot of sums. It would be much easier if we just specified the dimensions for each element as a percentage of the width and height of its parent. This also has the advantage that if you change the size of the outermost container, all nested elements would be resized automatically – something that we shall exploit later. The approximate value of 38.2% can be derived from (100 × 1 − phi) ÷ phi, where the Greek letter phi (ϕ) stands for the golden ratio. The value of phi can be expressed as phi = (1 + √5 ) ÷ 2, which is approximately 1.618. You don’t have to understand the derivation to use it. Just remember that if you start with a golden rectangle, you can slice 38.2% from it to create a new golden rectangle. This can be expressed in CSS quite simply: .cycle, .cycle > div > div { height: 38.2%; width: 100%; } .cycle > div, .cycle > div > div > div { width: 38.2%; height: 100%; } You can see the result so far by visiting Demo One. With no borders or shading, there is nothing to see yet, so let’s address that next. Shading with transparency We’ll need to apply some shading to distinguish each segment of the spiral from its neighbours. We could start with a white background, then progress through shades of grey: #eee, #ddd, #ccc and so on, but this means hard-coding the background-color for every element. A more elegant solution would be to use the same colour for every element, but to make each one slightly transparent. The nested
        s that we are working with could be compared to layers in Photoshop. By applying a semi-transparent shade of grey, each successive layer can build on top of the darker layers beneath it. The effect accumulates, causing each successive layer to appear slightly darker than the last. In his 2009 article for 24 ways, Drew McLellan showed how to create a semi-transparent effect by working with RGBA colour. Here, we’ll use the colour black with an alpha value of 0.07. #container div { background-color: rgba(0,0,0,0.07) } Note that I haven’t used the immediate child selector here, which means that this rule will apply to all
        elements inside the #container, no matter how deeply nested they are. You can view the result in Demo Two. As you can see, the golden rectangles alternate between landscape and portrait orientation. Demo Three). CSS3 specification indicates that a percentage can be used to set the border-radius property, but using percentages does not achieve consistent results in browsers today. Luckily, if you specify a border-radius in pixels using a value that is greater than the width and height of the element, then the resulting curve will use the shorter length side as its radius. This produces exactly the effect that we want, so we’ll use an arbitrarily high value of 10,000 pixels for each border-radius: .cycle { border-radius: 0px; border-bottom-left-radius: 10000px; } .cycle > div { border-radius: 0px; border-bottom-right-radius: 10000px; } .cycle > div > div { border-radius: 0px; border-top-right-radius: 10000px; } .cycle > div > div > div { border-radius: 0px; border-top-left-radius: 10000px; } Note that the specification for the border-radius property is still in flux, so it is advisable to use vendor-specific prefixes. I have omitted them from the example above for the sake of clarity, but if you view source on Demo Four then you’ll see that the actual styles are not quite as brief. Filling the available space We have created an approximation of the Golden Spiral using only HTML and CSS. Neat! It’s a shame that it occupies just a fraction of the available space. As a finishing touch, let’s make the golden spiral expand or contract to use the full space available to it. Ideally, the outermost container should use the full available width or height that could accomodate a rectangle of golden proportions. This behaviour is available for background images using the “ background-size: contain; property, but I know of no way to make block level HTML elements behave in this fashion (if I’m missing something, please enlighten me). Where CSS fails to deliver, JavaScript can usually provide a workaround. This snippet requires jQuery: $(document).ready(function() { var phi = (1 + Math.sqrt(5))/2; $(window).resize(function() { var goldenWidth = windowWidth = $(this).width(), goldenHeight = windowHeight = $(this).height(); if (windowWidth/windowHeight > phi) { // panoramic viewport – use full height goldenWidth = windowHeight * phi; } else { // portrait viewport – use full width goldenHeight = windowWidth / phi; }; $(""#container > div.cycle"") .width(goldenWidth) .height(goldenHeight); }).resize(); }); You can view the result by visiting Demo Five. Is it just me, or can you see an elephant in there? You can probably think of many ways to enhance this further, but for this study we’ll leave it there. It has been a good excuse to play with proportions, positioning and the immediate child selector, as well as new CSS3 features such as border-radius and RGBA colours. If you are not already designing with golden proportions, then perhaps this will inspire you to begin.",2010,Drew Neil,drewneil,2010-12-07T00:00:00+00:00,https://24ways.org/2010/golden-spirals/,design 16,URL Rewriting for the Fearful,"I think it was Marilyn Monroe who said, “If you can’t handle me at my worst, please just fix these rewrite rules, I’m getting an internal server error.” Even the blonde bombshell hated configuring URL rewrites on her website, and I think most of us know where she was coming from. The majority of website projects I work on require some amount of URL rewriting, and I find it mildly enjoyable — I quite like a good rewrite rule. I suspect you may not share my glee, so in this article we’re going to go back to basics to try to make the whole rigmarole more understandable. When we think about URL rewriting, usually that means adding some rules to an .htaccess file for an Apache web server. As that’s the most common case, that’s what I’ll be sticking to here. If you work with a different server, there’s often documentation specifically for translating from Apache’s mod_rewrite rules. I even found an automatic converter for nginx. This isn’t going to be a comprehensive guide to every URL rewriting problem you might ever have. That would take us until Christmas. If you consider yourself a trial-and-error dabbler in the HTTP 500-infested waters of URL rewriting, then hopefully this will provide a little bit more of a basis to help you figure out what you’re doing. If you’ve ever found yourself staring at the white screen of death after screwing up your .htaccess file, don’t worry. As Michael Jackson once insipidly whined, you are not alone. The basics Rewrite rules form part of the Apache web server’s configuration for a website, and can be placed in a number of different locations as part of your virtual host configuration. By far the simplest and most portable option is to use an .htaccess file in your website root. Provided your server has mod_rewrite available, all you need to do to kick things off in your .htaccess file is: RewriteEngine on The general formula for a rewrite rule is: RewriteRule URL/to/match URL/to/use/if/it/matches [options] When we talk about URL rewriting, we’re normally talking about one of two things: redirecting the browser to a different URL; or rewriting the URL internally to use a particular file. We’ll look at those in turn. Redirects Redirects match an incoming URL, and then redirect the user’s browser to a different address. These can be useful for maintaining legacy URLs if content changes location as part of a site redesign. Redirecting the old URL to the new location makes sure that any incoming links, such as those from search engines, continue to work. In 1998, Sir Tim Berners-Lee wrote that Cool URIs don’t change, encouraging us all to go the extra mile to make sure links keep working forever. I think that sometimes it’s fine to move things around — especially to correct bad URL design choices of the past — provided that you can do so while keeping those old URLs working. That’s where redirects can help. A redirect might look like this RewriteRule ^article/used/to/be/here.php$ /article/now/lives/here/ [R=301,L] Rewriting By default, web servers closely map page URLs to the files in your site. On receiving a request for http://example.com/about/history.html the server goes to the configured folder for the example.com website, and then goes into the about folder and returns the history.html file. A rewrite rule changes that process by breaking the direct relationship between the URL and the file system. “When there’s a request for /about/history.html” a rewrite rule might say, “use the file /about_section.php instead.” This opens up lots of possibilities for creative ways to map URLs to the files that know how to serve up the page. Most MVC frameworks will have a single rule to rewrite all page URLs to one single file. That file will be a script which kicks off the framework to figure out what to do to serve the page. RewriteRule ^for/this/url/$ /use/this/file.php [L] Matching patterns By now you’ll have noted the weird ^ and $ characters wrapped around the URL we’re trying to match. That’s because what we’re actually using here is a pattern. Technically, it is what’s called a Perl Compatible Regular Expression (PCRE) or simply a regex or regexp. We’ll call it a pattern because we’re not animals. What are these patterns? If I asked you to enter your credit card expiry date as MM/YY then chances are you’d wonder what I wanted your credit card details for, but you’d know that I wanted a two-digit month, a slash, and a two-digit year. That’s not a regular expression, but it’s the same idea: using some placeholder characters to define the pattern of the input you’re trying to match. We’ve already met two regexp characters. ^ Matches the beginning of a string $ Matches the end of a string When a pattern starts with ^ and ends with $ it’s to make sure we match the complete URL start to finish, not just part of it. There are lots of other ways to match, too: [0-9] Matches a number, 0–9. [2-4] would match numbers 2 to 4 inclusive. [a-z] Matches lowercase letters a–z [A-Z] Matches uppercase letters A–Z [a-z0-9] Combining some of these, this matches letters a–z and numbers 0–9 These are what we call character groups. The square brackets basically tell the server to match from the selection of characters within them. You can put any specific characters you’re looking for within the brackets, as well as the ranges shown above. However, all these just match one single character. [0-9] would match 8 but not 84 — to match 84 we’d need to use [0-9] twice. [0-9][0-9] So, if we wanted to match 1984 we could to do this: [0-9][0-9][0-9][0-9] …but that’s getting silly. Instead, we can do this: [0-9]{4} That means any character between 0 and 9, four times. If we wanted to match a number, but didn’t know how long it might be (for example, a database ID in the URL) we could use the + symbol, which means one or more. [0-9]+ This now matches 1, 123 and 1234567. Putting it into practice Let’s say we need to write a rule to match article URLs for this website, and to rewrite them to use /article.php under the hood. The articles all have URLs like this: 2013/article-title/ They start with a year (from 2005 up to 2013, currently), a slash, and then have a URL-safe version of the article title (a slug), ending in a slash. We’d match it like this: ^[0-9]{4}/[a-z0-9-]+/$ If that looks frightening, don’t worry. Breaking it down, from the start of the URL (^) we’re looking for four numbers ([0-9]{4}). Then a slash — that’s just literal — and then anything lowercase a–z or 0–9 or a dash ([a-z0-9-]) one or more times (+), ending in a slash (/$). Putting that into a rewrite rule, we end up with this: RewriteRule ^[0-9]{4}/[a-z0-9-]+/$ /article.php We’re getting close now. We can match the article URLs and rewrite them to use article.php. Now we just need to make sure that article.php knows which article it’s supposed to display. Capturing groups, and replacements When rewriting URLs you’ll often want to take important parts of the URL you’re matching and pass them along to the script that handles the request. That’s usually done by adding those parts of the URL on as query string arguments. For our example, we want to make sure that article.php knows the year and the article title we’re looking for. That means we need to call it like this: /article.php?year=2013&slug=article-title To do this, we need to mark which parts of the pattern we want to reuse in the destination. We do this with round brackets or parentheses. By placing parentheses around parts of the pattern we want to reuse, we create what’s called a capturing group. To capture an important part of the source URL to use in the destination, surround it in parentheses. Our pattern now looks like this, with parentheses around the parts that match the year and slug, but ignoring the slashes: ^([0-9]{4})/([a-z0-9-]+)/$ To use the capturing groups in the destination URL, we use the dollar sign and the number of the group we want to use. So, the first capturing group is $1, the second is $2 and so on. (The $ is unrelated to the end-of-pattern $ we used before.) RewriteRule ^([0-9]{4})/([a-z0-9-]+)/$ /article.php?year=$1&slug=$2 The value of the year capturing group gets used as $1 and the article title slug is $2. Had there been a third group, that would be $3 and so on. In regexp parlance, these are called back-references as they refer back to the pattern. Options Several brain-taxing minutes ago, I mentioned some options as the final part of a rewrite rule. There are lots of options (or flags) you can set to change how the rule is processed. The most useful (to my mind) are: R=301 Perform an HTTP 301 redirect to send the user’s browser to the new URL. A status of 301 means a resource has moved permanently and so it’s a good way of both redirecting the user to the new URL, and letting search engines know to update their indexes. L Last. If this rule matches, don’t bother processing the following rules. Options are set in square brackets at the end of the rule. You can set multiple options by separating them with commas: RewriteRule ^([0-9]{4})/([a-z0-9-]+)/$ /article.php?year=$1&slug=$2 [L] or RewriteRule ^about/([a-z0-9-]+).jsp/$ /about/$1/ [R=301,L] Common pitfalls Once you’ve built up a few rewrite rules, things can start to go wrong. You may have been there: a rule which looks perfectly good is somehow not matching. One common reason for this is hidden behind that [L] flag. L for Last is a useful option to tell the rewrite engine to stop once the rule has been matched. This is what it does — the remaining rules in the .htaccess file are then ignored. However, once a URL has been rewritten, the entire set of rules are then run again on the new URL. If the new URL matches any of the rules, that too will be rewritten and on it goes. One way to avoid this problem is to keep your ‘real’ pages under a folder path that will never match one of your rules, or that you can exclude from the rewrite rules. Useful snippets I find myself reusing the same few rules over and over again, just with minor changes. Here are some useful examples to refer back to. Excluding a directory As mentioned above, if you’re rewriting lots of fancy URLs to a collection of real files it can be helpful to put those files in a folder and exclude it from rewrite rules. This helps solve the issue of rewrite rules reapplying to your newly rewritten URL. To exclude a directory, put a rule like this at the top of your file, before your other rules. Our files are in a folder called _source, the dash in the rule means do nothing, and the L flag means the following rules won’t be applied. RewriteRule ^_source - [L] This is also useful for excluding things like CMS folders from your website’s rewrite rules RewriteRule ^perch - [L] Adding or removing www from the domain Some folk like to use a www and others don’t. Usually, it’s best to pick one and go with it, and redirect the one you don’t want. On this site, we don’t use www.24ways.org so we redirect those requests to 24ways.org. This uses a RewriteCond which is like an if for a rewrite rule: “If this condition matches, then apply the following rule.” In this case, it’s if the HTTP HOST (or domain name, basically) matches this pattern, then redirect everything: RewriteCond %{HTTP_HOST} ^www.24ways.org$ [NC] RewriteRule ^(.*)$ http://24ways.org/$1 [R=301,L] The [NC] flag means ‘no case’ — the match is case-insensitive. The dots in the domain are escaped with a backslash, as a dot is a regular expression character which means match anything, so we escape it because we literally mean a dot in this instance. Removing file extensions Sometimes all you need to do to tidy up a URL is strip off the technology-specific file extension, so that /about/history.php becomes /about/history. This is easily achieved with the help of some more rewrite conditions. RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_FILENAME}.php -f RewriteRule ^(.+)$ $1.php [L,QSA] This says if the file being asked for isn’t a file (!-f) and if it isn’t a directory (!-d) and if the file name plus .php is an actual file (-f) then rewrite by adding .php on the end. The QSA flag means ‘query string append’: append the existing query string onto the rewritten URL. It’s these sorts of more generic catch-all rules that you need to watch out for when your .htaccess gets rerun after a successful match. Without care they can easily rematch the newly rewritten URL. Logging for when it all goes wrong Although not possible within your .htaccess file, if you have access to your Apache configuration files you can enable rewrite logging. This can be useful to track down where a rule is going wrong, if it’s matching incorrectly or failing to match. It also gives you an overview of the amount of work being done by the rewrite engine, enabling you to rearrange your rules and maximise performance. RewriteEngine On RewriteLog ""/full/system/path/to/rewrite.log"" RewriteLogLevel 5 To be doubly clear: this will not work from an .htaccess file — it needs to be added to the main Apache configuration files. (I sometimes work using MAMP PRO locally on my Mac, and this can be pasted into the snappily named Customized virtual host general settings box in the Advanced tab for your site.) The white screen of death One of the most frustrating things when working with rewrite rules is that when you make a mistake it can result in the server returning an HTTP 500 Internal Server Error. This in itself isn’t an error message, of course. It’s more of a notification that an error has occurred. The real error message can usually be found in your Apache error log. If you have access to your server logs, check the Apache error log and you’ll usually find a much more descriptive error message, pointing you towards your mistake. (Again, if using MAMP PRO, go to Server, Apache and the View Log button.) In conclusion Rewriting URLs can be a bear, but the advantages are clear. Keeping a tidy URL structure, disconnected from the technology or file structure of your site can result in URLs that are easier to use and easier to maintain into the future. If you’re redesigning a site, remember that cool URIs don’t change, so budget some time to make sure that any content you move has a rewrite rule associated with it to keep any links working. Further reading To find out more about URL rewriting and perhaps even learn more about regular expressions, I can recommend the following resources. From the horse’s mouth, the Apache mod_rewrite documentation Particularly useful with that documentation is the RewriteRule Flags listing You may wish to don sunglasses to follow the otherwise comprehensive Regular-Expressions.info tutorial Friend of 24 ways, Neil Crosby has a mod_rewrite Beginner’s Guide which I’ve found handy over the years. As noted at the start, this isn’t a fully comprehensive guide, but I hope it’s useful in finding your feet with a powerful but sometimes annoying technology. Do you have useful snippets you often use on projects? Feel free to share them in the comments.",2013,Drew McLellan,drewmclellan,2013-12-01T00:00:00+00:00,https://24ways.org/2013/url-rewriting-for-the-fearful/,code 29,What It Takes to Build a Website,"In 1994 we lost Kurt Cobain and got the world wide web as a weird consolation prize. In the years that followed, if you’d asked me if I knew how to build a website I’d have said yes, I know HTML, so I know how to build a website. If you’d then asked me what it takes to build a website, I’d have had to admit that HTML would hardly feature. Among the design nerdery and dev geekery it’s easy to think that the nuts and bolts of building a page just need to be multiplied up and Ta-da! There’s your website. That can certainly be true with weekend projects and hackery for fun. It works for throwing something together on GitHub or experimenting with ideas on your personal site. But what about working professionally on client projects? The web is important, so we need to build it right. It’s 2015 – your job involves people paying you money for building websites. What does it take to build a website and to do it right? What practices should we adopt to make really great, successful and professional web projects in 2015? I put that question to some friends and 24 ways authors to see what they thought. Getting the tech right Inevitably, it all starts with the technology. We work in a technical medium, after all. From Notepad and WinFTP through to continuous integration and deployment – how do you build sites? Create a stable development environment There’s little more likely to send a web developer into a wild panic and a client into a wild rage than making a new site live and things just not working. That’s why it’s important to have realistic development and staging environments that mimic the live server as closely as possible. Are you in the habit of developing new sites right on the client’s server? Or maybe in a subfolder on your local machine? It’s time to reconsider. Charlie Perrins writes: Don’t work on a live server – this feels like one of those gear-changing moments for a developer’s growth. Build something that works just as well locally on your own machine as it does on a live server, and capture the differences in the code between the local and live version in a single config file. Ultimately, if you can get all the differences between environments down to a config level then you’ll be in a really good position to automate the deployment process at some point in the future. Anything that creates a significant difference between the development and the live environments has the potential to cause problems you won’t know about until the site goes live – and at that point the problems are very public and very embarrassing, not to mention unprofessional. A reasonable solution is to use a tool like MAMP PRO which enables you to set up an individual local website for each project you work on. Importantly, individual sites give you both consistency of paths between development and live, but also the ability to configure server options (like PHP versions and configuration, for example) to match the live site. Better yet is to use a virtual machine, managed with a tool such as Vagrant. If you’re interested in learning more about that, we have an article on that subject later in the series. Use source control Trent Walton writes: We use source control, and it’s become the centerpiece for how we handle collaboration, enhancements, and issues. It drives our process. I’m hoping by now that you’re either using source control for all your work, or feeling a nagging guilt that you should be. Be it Git, Mercurial, Subversion (name your poison), a revision control system enables you to keep track of changes, revert anything that breaks, and keep rolling backups of your project. The benefits only start there, and Charlie Perrins recommends using source control “not just as a personal backup of your code, but as a way to play nicely with other developers.“ Noting the benefits when collaborating with other developers, he adds: Graduating from being the sole architect of your codebase to contributing to a shared codebase is a huge leap for a developer. Perhaps a practical way for people who tend to work on their own to do that would be to submit a pull request or a patch to an open source project or plugin.” Richard Rutter of Clearleft sees clear advantages for the client, too. He recommends using source control “preferably in some sort of collaborative environment that you can open up or hand over to the client” – a feature found with hosted services such as GitHub. If you’d like to hone your Git skills, Emma Jane Westby wrote Git for Grown-ups in last year’s 24 ways. Don’t repeat, automate! Tim Kadlec is a big proponent of automating your build process: I’ve been hammering that home to every client I’ve had this year. It’s amazing how many companies don’t really have a formal build/deployment process in place. So many issues on the web (performance, accessibility, etc.) can be greatly improved just by having a layer of automation involved. For example, graphic editing software spits out ridiculously bloated images. Very frequently, that’s what ends up getting put on a site. If you have a build process, you can have the compression automated and start seeing immediate gains for no effort. On a recent project, they were able to shave around 1.5MB from their site weight simply by automating compression. Once you have your code in source control, some of that automation can be made easier. Brian Suda writes: We have a few bash scripts that run on git commit: they compile the less, jslint and remove white-space, basically the 3 Cs, Compress, Concatenate, Combine. This is now part of our workflow without even realising it. One great way to get started with a build process is to use a tool like Grunt, and a great way to get started with Grunt is to read Chris Coyier’s Grunt for People Who Think Things Like Grunt are Weird and Hard. Tim reinforces: Issues like [image compression] — or simple accessibility issues like alt tags on images — should never be able to hit a live server. If you can detect it, you can automate it. And if you can automate it, you can free up time for designers and developers to focus on more challenging — and interesting — problems. A clear call to arms to tighten up and formalise development and deployment practices. The less that has to be done manually or is susceptible to change, the less that can go wrong when a site is built and deployed. Any procedures that are automated are no longer dependant on a single person’s knowledge, making it easier to build your team or just cope when someone important is out of the office or leaves. If you’re interested in kicking the FTP habit and automating your site deployments, we have an article later in the series just for you. Build systems, not sites One big theme arising this year was that of building websites as systems, not as individual pages. Brad Frost: For me, teams making websites in 2015 shouldn’t be working on just-another-redesign redesign. People are realizing that in order to make stable, future-friendly, scalable, extensible web experiences they’re going to need to think more systematically. That means crafting deliberate and thoughtful design systems. That means establishing front-end style guides. That means killing the out-dated, siloed, assembly-line waterfall process and getting cross-disciplinary teams working together in meaningful ways. That means treating development as design. That means treating performance as design. That means taking the time out of the day to establish the big picture, rather than aimlessly crawling along quarter by quarter. Designer and developer Jina Bolton also advocates the use of style guides, and recommends making the guide a project deliverable: Consider adding on a style guide/UI library to your project as a deliverable for maintainability and thinking through all UI elements and components. Val Head agrees: “build and maintain a style guide for each project” she wrote. On the subject of approaching a redesign, she added: A UI inventory goes a long way to helping get your head around what a design system needs in the early stages of a redesign project. So what about that old chestnut, responsive web design? Should we be making sites responsive by default? How about mobile first? Richard Rutter: Think mobile first unless you have a very good reason not to. Remember to take the client with you on this principle, otherwise it won’t work as a convincing piece of design. Trent Walton adds: The more you can test and sort of skew your perception for what is typical on the web, the better. 4k displays hooked up to 100Mbps connections can make one extremely unsympathetic. The value of testing with real devices is something Ruth John appreciates. She wrote: I still have my own small device lab at home, even though I work permanently for a well-established company (which has a LOT of devices at its disposal) – it just means I can get a good overview of how things are looking during development. And speaking of systems, Mark Norman Francis recommends the use of measuring tools to aid the design process; “[U]se analytics and make decisions from actual data” he suggests, rather than relying totally on intuition. Tim Kadlec adds a word on performance planning: I think having a performance budget in place should now be a given on any project. We’ve proven pretty conclusively through a hundred and one case studies that performance matters. And over the last year or so, we’ve really seen a lot of great tools emerge to help track and enforce performance budgets. There’s not really a good excuse for not using one any more. It’s clear that in the four years since Ethan Marcotte’s Responsive Web Design article the diversity of screen sizes, network connection speeds and input methods has only increased. New web projects should presume visitors will be using anything from a watch up to a big screen desktop display, and from being offline, through to GPRS, 3G and fast broadband. Will it take more time to design and build for those constraints? Yes, it most likely will. If Internet Explorer is brave enough to ask to be your default browser, you can be brave enough to tell your client they need to build responsively. Working collaboratively A big part of delivering a successful website project is how we work together, both as a design team and a wider project team with the client. Val Head recommends an open line of communication: Keep conversations going. With clients, with teammates. Talking is so important with the way we work now. A good team conversation place, like Slack, is slowly becoming invaluable for me too. Ruth John agrees: We’ve recently opened up our lines of communication by using Slack. It has transformed the way we work. We’re easily more productive and collaborative on projects, as well as making it a lot easier for us all to work remotely (including freelancers). She goes on to point out how tools can be combined to ease team communication without adding further complications: We have a private GitHub organisation (which everyone who works with us is granted access to), which not only holds all our project code but also a team wiki. This has lots of information to get you set up within the team, as well as coding guidelines and best practices and other admin info, like contact numbers/emails for the team. Small-A agile is also the theme of the day, with Mark Norman Francis suggesting an approach of “small iterations with constant feedback around individual features, not spec-it-all-first”. He also encourages you to review as you go, at each stage of the project: Always reflect on what went well and what went badly, and how you can learn from that, even if not Doing Agile™. Ultimately “best practices” should come from learning lessons (both good and bad). Richard Rutter echoes this, warning against working in isolation from the client for too long: Avoid big reveals. Your engagement with the client should be participatory. In business no one likes surprises. This experience rings true for Ruth John who recommends involving real users in the feedback loop, not just the client: We also try and get feedback on what we’re building as soon and as often as we can with our stakeholders/clients and real users. We should also remember that our role is to serve the client’s needs, not just bill them for whatever we can. Brian Suda adds: Don’t sell clients on things they don’t need. We can spout a lot of jargon and scare clients into thinking you are a god. We can do things few can now, but you can’t rip people off because they are unknowledgeable. But do clients know what they’re getting, even when they see it? Trent Walton has an interesting take: We focus on prototypes over image-based comps at all costs, especially when meetings are involved. It’s much easier to assess a prototype, and too often with image-based comps, discussions devolve into how something might feel when actually live, or how a layout could change to fit a given viewport. Val Head also likes to get work into the browser: Sketch design ideas with any software you like, but get to the browser as soon as possible. Beyond your immediate team, Emma Jane Westby has advice for looking further afield: Invest time into building relationships within your (technical) community. You never know when you might be able to lend a hand; or benefit from someone who’s able to lend theirs. And when things don’t go according to plan, Brian Suda has the following advice: If something doesn’t work out, be professional and don’t burn bridges. It will always come back to you. The best work comes from working collaboratively, not just as a team within an agency or department, but with the client and stakeholders too. If doing your job and chucking it over the fence ever worked, it certainly doesn’t fly any more. You can work in isolation, but doing really great work requires collaboration. The business end When you’re building sites professionally, every team member has to think about the business aspects. Estimating time, setting billing rates, and establishing deliverables are all part of the job. In 2008, Andrew Clarke gave us the Contract Killer sample contract we could use to establish a working agreement for a web design project. Richard Rutter agrees that contracts are still an essential part of business: They are there for both parties’ protection. Make sure you know what will happen if you decide you don’t want to work with the client any more (it happens) and, of course, what circumstances mean they can stop taking your services. Having a contract is one thing, but does it adequately protect both you and the client? Emma Jane Westby adds: Find a good IP lawyer/legal counsel. I routinely had an IP lawyer read all of my contracts to find loopholes I wouldn’t have noticed. I didn’t always change the contract, but at least I knew what might come back to bite me. So, you have a contract in place, and know what the project is. Brian Suda recommends keeping track of time and making sure you bill fairly for the hours the project costs you: If I go to a meeting and they are 15 minutes late, the billing clock has already started. They can’t expect me to be in the 1h meeting and not bill for the extra 15–30 minutes they wasted. It goes both ways too. You need to do your best to respect their deadlines and time frame – this is always hard to get right. As ever, it’s good business to do good business. Perhaps we can at last shed the old image of web designers being snowboarding layabouts and demonstrate to clients that we care as much about conducting professional business as they do. Time to review It’s a lot to take in. Some of these ideas and practices will be familiar, others new and yet to be evaluated. The web moves at a fast pace, and we need to be constantly reexamining our tools, techniques and working practices. The most important thing is not to blindly adopt any and all suggestions, but to carefully look at what the benefits might be and decide how they apply to your work. Could you benefit from more formalised development and deployment procedures? Would your design projects run more smoothly and have a longer maintainable life if you approached the solution as a componentised system rather than a series of pages? Are your teams structured in a way that enables the most fluid communication, or are there changes you could make? Are your billing procedures and business agreements serving you and your clients in the best way possible? The new year is a good time to look at your working practices and see what can be improved, and maybe this time next year you’ll look back and think “thank goodness we don’t work like that any more”.",2014,Drew McLellan,drewmclellan,2014-12-01T00:00:00+00:00,https://24ways.org/2014/what-it-takes-to-build-a-website/,business 66,Solve the Hard Problems,"So, here we find ourselves on the cusp of 2016. We’ve had a good year – the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round. As it’s the time to make resolutions, I wanted to share three small ideas to take into the new year. Get good at what you do “How do you get to Carnegie Hall?” the old joke goes. “Practise, practise, practise.” We work in an industry where there is an awful lot to learn. There’s a lot to learn to get started and then once you do, there’s a lot more to learn to keep your skills current. Just when you think you’ve mastered something, it changes. This is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I’m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date. Picking where to spend your time One of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you’ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you’ll now be thinking about whether you should switch to Gulp. It’s not just that there are new types of tools, there are new tools and frameworks to do the things you’re already doing, but, well, differently. Deciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you’ve learned and then relearned the tools everyone says you need for your job, there’s rarely enough time to spend really getting to know how best to use them.  Practise, practise, practise Do you know how you don’t get to Carnegie Hall? By learning a new instrument each week. It takes time and experience to really learn something well. That goes for a new JavaScript framework as much as a violin. If you flit from one shiny new thing to another, you’re destined to produce amateurish work forever. Learn the new thing, but then stick with it long enough to get really good at it – even if Twitter trolls try to convince you it’s not cool. What’s really not cool is living as a forevernoob. If you’re still not sure what to learn, go back to basics. Considering a new CSS or JavaScript framework? Invest that time in learning the underlying CSS or JavaScript really well instead. Those skills will stand the test of time. Audience and purpose Back when I was in school, my English teacher (a nice Welsh lady, who I appreciate more now than I did back then) used to love to remind us that every piece of writing should have an audience and a purpose. So much so that audience and purpose almost became her catch phrase. For every essay, article or letter, we were reminded to consider who we were writing it for and what we were trying to achieve. It’s something I think about a lot; certainly when writing, but also in almost every other creative endeavour. Asking who is this for and what am I trying to achieve applies equally to designing a logo or website, through to composing music or writing software. Being productive It seems like everyone wants to have a product these days. As someone who used to do client services work and now has a product company, I often talk with people who are interested in taking something they’ve built in-house and turning it into a product. You know the sort of thing: a design agency with its own CMS or project management web app; the very logical thought process of: if this helps our business, maybe others will find it valuable too; the question that inevitably follows: could we turn this into a product? Whether consciously or not, the audience and purpose influence nearly every aspect of your creative process. Once written or designed or developed or created, revising a work to change the audience and purpose can be quite a challenge. No matter how much you want to turn the tension-building, atmospheric music for a horror film into a catchy chart hit, it’s going to be a struggle. Yes, it’s music, but that’s neither the audience nor purpose for which it was created. The same is absolutely true for your in-house tools – those were also designed for a specific audience and purpose. Your in-house CMS would have been designed with an audience of your own development team, who are busy implementing sites for clients. The purpose is to make that team more productive overall, taking into account considerations of maintaining multiple sites on a common codebase, training clients, a more mature and stable platform and all the other benefits of reusing the same code for each project. The audience is your team and the purpose increased productivity. That’s very different from a customer who wants to buy a polished system to use off-the-shelf. If their needs perfectly aligned with yours then they wouldn’t be in the market for your product – they would have built their own. Sometimes you hear the advice to “scratch your own itch” when it comes to product design. I don’t completely agree. Got an itch? Great. Find other itchy people and sell them a backscratcher. Building a product, like designing a website, is a lot of work. It requires knowing your audience and purpose inside out. You can’t fudge it and you can’t just hope you’ll find an audience for some old thing you have lying around. Always consider the audience and purpose for everything you create. It’s often the difference between success and failure. Solve the hard problems Human beings have a natural tendency to avoid hard problems. In digital design (websites, software, whatever) the received wisdom is often that we can get 80% of the way towards doing the hard thing by doing something that’s not very hard. Do you know what you get at the end of it? Paid. But nothing really great ever happens that way. I worked on a client project a while back where one of the big challenges was making full use of the massive image library they had built up over the years. The client had tens of thousands of photographs, along with a fair amount of video and a large MP3 audio library too. If it wasn’t managed carefully, storage sizes would get out of control, content would go unattributed, and everything would get very messy very quickly. I could tell from the outset that this aspect of the project was going to be a constant problem. So we tackled it head-on. We designed and built a media management system to hold and process all the assets, and added an API so the content management system could talk to it. Every time the site needed a photo at a new size, it made an API request to the system and everything was handled seamlessly. It was a daunting job to invest all the time and effort in building that dedicated system and API, but it really paid off. Instead of having the constant troubles of a vast library of media, it became one of the strongest parts of the project. Turn your hardest problems into your biggest strengths There’s a funny thing about hard problems. The hardest problems are the most fun to solve and have the biggest impact. Maybe you’re the sort of person who clocks in for work, does their job and clocks out at 5pm without another thought. But I don’t think you are, because you’re here reading this. If you really love what you do, I don’t think you can be satisfied in your work unless you’re seeking out and working on those hard problems. That’s where the magic is. The new year is a helpful time to think about breaking bad habits. Whether it’s smoking a bit less, or going to the gym a bit more, the ticking over of the calendar can provide the motivation for a new start. I have some suggestions for you. Get good at what you do. Practise your skills and don’t just flit from one shiny thing to the next. Remember who you’re doing it for and why. Consider the audience and purpose for everything you create. Solve the hard problems. It’s more interesting, more satisfying, and has a greater impact. As we move into 2016, these are the things I’m going to continue to work on. Maybe you’d like to join me.",2015,Drew McLellan,drewmclellan,2015-12-24T00:00:00+00:00,https://24ways.org/2015/solve-the-hard-problems/,process 80,HTML5 Video Bumpers,"Video is a bigger part of the web experience than ever before. With native browser support for HTML5 video elements freeing us from the tyranny of plugins, and the availability of faster internet connections to the workplace, home and mobile networks, it’s now pretty straightforward to publish video in a way that can be consumed in all sorts of ways on all sorts of different web devices. I recently worked on a project where the client had shot some dedicated video shorts to publish on their site. They also had some five-second motion graphics produced to top and tail the videos with context and branding. This pretty common requirement is a great idea on the web, where a user might land at your video having followed a link and be viewing a page without much context. Known as bumpers, these short introduction clips help brand a video and make it look a lot more professional. Adding bumpers to a video The simplest way to add bumpers to a video would be to edit them on to the start and end of the video file itself. Cooking the bumpers into the video file is easy, but should you ever want to update them it can become a real headache. If the branding needs updating, for example, you’d need to re-edit and re-encode all your videos. Not a fun task. What if the bumpers could be added dynamically? That would enable you to use the same bumper for multiple videos (decreasing download time for users who might watch more than one) and to update the bumpers whenever you wanted. You could change them seasonally, update them for special promotions, run different advertising slots, perform multivariate testing, or even target different bumpers to different users. The trade-off, of course, is that if you dynamically add your bumpers, there’s a chance that a user in a given circumstance might not see the bumper. For example, if the main video feature was uploaded to YouTube, you’d have no way to control the playback. As always, you need to weigh up the pros and cons and make your choice. HTML5 bumpers If you wanted to dynamically add bumpers to your HTML5 video, how would you go about it? That was the question I found myself needing to answer for this particular client project. My initial thought was to treat it just like an image slideshow. If I were building a slideshow that moved between images, I’d use CSS absolute positioning with z-index to stack the images up on top of each other in a pile, with the first image on top. To transition to the second image, I’d use JavaScript to fade the top image out, revealing the second image beneath it. Now that video is just a native object in the DOM, just like an image, why not do the same? Stack the videos up with the opening bumper on top, listen for the video’s onended event, and fade it out to reveal the main feature behind. Good idea, right? Wrong Remember that this is the web. It’s never going to be that easy. The problem here is that many non-desktop devices use native, dedicated video players. Think about watching a video on a mobile phone – when you play the video, the phone often goes full-screen in its native player, leaving the web page behind. There’s no opportunity to fade or switch z-index, as the video isn’t being viewed in the page. Your page is left powerless. Powerless! So what can we do? What can we control? Those of us with particularly long memories might recall a time before CSS, when we’d have to use JavaScript to perform image rollovers. As CSS background images weren’t a practical reality, we would use lots of elements, and perform a rollover by modifying the src attribute of the image. Turns out, this old trick of modifying the source can help us out with video, too. In most cases, modifying the src attribute of a
        '; new Insertion.After(obj, textarea+button); Event.observe(obj.id+'_save', 'click', function(){saveChanges(obj)}, false); Event.observe(obj.id+'_cancel', 'click', function(){cleanUp(obj)}, false); } The first thing to do is to hide the object. Prototype comes to the rescue with Element.hide() (and of course, Element.show() too). Following that, we build up the textarea and buttons as a string, and then use Insertion.After() to place our new editor underneath the (now hidden) editable object. The last thing to do before we leave the user to edit is it attach listeners to the Save and Cancel buttons to call either the saveChanges() function, or to cleanUp() after a cancel. In the event of a cancel, we can clean up behind ourselves like so: function cleanUp(obj, keepEditable){ Element.remove(obj.id+'_editor'); Element.show(obj); if (!keepEditable) showAsEditable(obj, true); } Saving the Changes This is where all the Ajax fun occurs. Whilst the previous article introduced Ajax.Updater() for simple Ajax calls, in this case we need a little bit more control over what happens once the response is received. For this purpose, Ajax.Request() is perfect. We can use the onSuccess and onFailure parameters to register functions to handle the response. function saveChanges(obj){ var new_content = escape($F(obj.id+'_edit')); obj.innerHTML = ""Saving...""; cleanUp(obj, true); var success = function(t){editComplete(t, obj);} var failure = function(t){editFailed(t, obj);} var url = 'edit.php'; var pars = 'id=' + obj.id + '&content=' + new_content; var myAjax = new Ajax.Request(url, {method:'post', postBody:pars, onSuccess:success, onFailure:failure}); } function editComplete(t, obj){ obj.innerHTML = t.responseText; showAsEditable(obj, true); } function editFailed(t, obj){ obj.innerHTML = 'Sorry, the update failed.'; cleanUp(obj); } As you can see, we first grab in the contents of the textarea into the variable new_content. We then remove the editor, set the content of the original object to “Saving…” to show that an update is occurring, and make the Ajax POST. If the Ajax fails, editFailed() sets the contents of the object to “Sorry, the update failed.” Admittedly, that’s not a very helpful way to handle the error but I have to limit the scope of this article somewhere. It might be a good idea to stow away the original contents of the object (obj.preUpdate = obj.innerHTML) for later retrieval before setting the content to “Saving…”. No one likes a failure – especially a messy one. If the Ajax call is successful, the server-side script returns the edited content, which we then place back inside the object from editComplete, and tidy up. Meanwhile, back at the server The missing piece of the puzzle is the server-side script for committing the changes to your database. Obviously, any solution I provide here is not going to fit your particular application. For the purposes of getting a functional demo going, here’s what I have in PHP. Not exactly rocket science is it? I’m just catching the content item from the POST and echoing it back. For your application to be useful, however, you’ll need to know exactly which record you should be updating. I’m passing in the ID of my
        , which is not a fat lot of use. You can modify saveChanges() to post back whatever information your app needs to know in order to process the update. You should also check the user’s credentials to make sure they have permission to edit whatever it is they’re editing. Basically the same rules apply as with any script in your application. Limitations There are a few bits and bobs that in an ideal world I would tidy up. The first is the error handling, as I’ve already mentioned. The second is that from an idealistic standpoint, I’d rather not be using innerHTML. However, the reality is that it’s presently the most efficient way of making large changes to the document. If you’re serving as XML, remember that you’ll need to replace these with proper DOM nodes. It’s also important to note that it’s quite difficult to make something like this universally accessible. Whenever you start updating large chunks of a document based on user interaction, a lot of non-traditional devices don’t cope well. The benefit of this technique, though, is that if JavaScript is unavailable none of the functionality gets implemented at all – it fails silently. It is for this reason that this shouldn’t be used as a complete replacement for a traditional, universally accessible edit form. It’s a great time-saver for those with the ability to use it, but it’s no replacement. See it in action I’ve put together an example page using the inert PHP script above. That is to say, your edits aren’t committed to a database, so the example is reset when the page is reloaded.",2005,Drew McLellan,drewmclellan,2005-12-23T00:00:00+00:00,https://24ways.org/2005/edit-in-place-with-ajax/,code 318,Auto-Selecting Navigation,"In the article Centered Tabs with CSS Ethan laid out a tabbed navigation system which can be centred on the page. A frequent requirement for any tab-based navigation is to be able to visually represent the currently selected tab in some way. If you’re using a server-side language such as PHP, it’s quite easy to write something like class=""selected"" into your markup, but it can be even simpler than that. Let’s take the navigation div from Ethan’s article as an example. As you can see we have a standard unordered list which is then styled with CSS to look like tabs. By giving each tab a class which describes it’s logical section of the site, if we were to then apply a class to the body tag of each page showing the same, we could write a clever CSS selector to highlight the correct tab on any given page. Sound complicated? Well, it’s not a trivial concept, but actually applying it is dead simple. Modifying the markup First thing is to place a class name on each li in the list: Then, on each page of your site, apply the a matching class to the body tag to indicate which section of the site that page is in. For example, on your About page: ... Writing the CSS selector You can now write a single CSS rule to match the selected tab on any given page. The logic is that you want to match the ‘about’ tab on the ‘about’ page and the ‘products’ tab on the ‘products’ page, so the selector looks like this: body.home #navigation li.home, body.about #navigation li.about, body.work #navigation li.work, body.products #navigation li.products, body.contact #navigation li.contact{ ... whatever styles you need to show the tab selected ... } So all you need to do when you create a new page in your site is to apply a class to the body tag to say which section it’s in. The CSS will do the rest for you – without any server-side help.",2005,Drew McLellan,drewmclellan,2005-12-10T00:00:00+00:00,https://24ways.org/2005/auto-selecting-navigation/,code 336,Practical Microformats with hCard,"You’ve probably heard about microformats over the last few months. You may have even read the easily digestible introduction at Digital Web Magazine, but perhaps you’ve not found time to actually implement much yet. That’s understandable, as it can sometimes be difficult to see exactly what you’re adding by applying a microformat to a page. Sure, you’re semantically enhancing the information you’re marking up, and the Semantic Web is a great idea and all, but what benefit is it right now, today? Well, the answer to that question is simple: you’re adding lots of information that can be and is being used on the web here and now. The big ongoing battle amongst the big web companies if one of territory over information. Everyone’s grasping for as much data as possible. Some of that information many of us are cautious to give away, but a lot of is happy to be freely available. Of the data you’re giving away, it makes sense to give it as much meaning as possible, thus enabling anyone from your friends and family to the giant search company down the road to make the most of it. Ok, enough of the waffle, let’s get working. Introducing hCard You may have come across hCard. It’s a microformat for describing contact information (or really address book information) from within your HTML. It’s based on the vCard format, which is the format the contacts/address book program on your computer uses. All the usual fields are available – name, address, town, website, email, you name it. If you’re running Firefox and Greasemonkey (or if you can, just to try this out), install this user script. What it does is look for instances of the hCard microformat in a page, and then add in a link to pass any hCards it finds to a web service which will convert it to a vCard. Take a look at the About the author box at the bottom of this article. It’s a hCard, so you should be able to click the icon the user script inserts and add me to your Outlook contacts or OS X Address Book with just a click. So microformats are useful after all. Free microformats all round! Implementing hCard This is the really easy bit. All the hCard microformat is, is a bunch of predefined class names that you apply to the markup you’ve probably already got around your contact information. Let’s take the example of the About the author box from this article. Here’s how the markup looks without hCard:

        About the author

        Drew McLellan is a web developer, author and no-good swindler from just outside London, England. At the Web Standards Project he works on press, strategy and tools. Drew keeps a personal weblog covering web development issues and themes.

        This is a really simple example because there’s only two key bits of address book information here:- my name and my website address. Let’s push it a little and say that the Web Standards Project is the organisation I work for – that gives us Name, Company and URL. To kick off an hCard, you need a containing object with a class of vcard. The div I already have with a class of bio is perfect for this – all it needs to do is contain the rest of the contact information. The next thing to identify is my name. hCard uses a class of fn (meaning Full Name) to identify a name. As is this case there’s no element surrounding my name, we can just use a span. These changes give us:

        About the author

        Drew McLellan is a web developer... The two remaining items are my URL and the organisation I belong to. The class names designated for those are url and org respectively. As both of those items are links in this case, I can apply the classes to those links. So here’s the finished hCard.

        About the author

        Drew McLellan is a web developer, author and no-good swindler from just outside London, England. At the Web Standards Project he works on press, strategy and tools. Drew keeps a personal weblog covering web development issues and themes.

        OK, that was easy. By just applying a few easy class names to the HTML I was already publishing, I’ve implemented an hCard that right now anyone with Greasemonkey can click to add to their address book, that Google and Yahoo! and whoever else can index and work out important things like which websites are associated with my name if they so choose (and boy, will they so choose), and in the future who knows what. In terms of effort, practically nil. Where next? So that was a trivial example, but to be honest it doesn’t really get much more complex even with the most pernickety permutations. Because hCard is based on vCard (a mature and well thought-out standard), it’s all tried and tested. Here’s some good next steps. Play with the hCard Creator Take a deep breath and read the spec Start implementing hCard as you go on your own projects – it takes very little time hCard is just one of an ever-increasing number of microformats. If this tickled your fancy, I suggest subscribing to the microformats site in your RSS reader to keep in touch with new developments. What’s the take-away? The take-away is this. They may sound like just more Web 2-point-HoHoHo hype, but microformats are a well thought-out, and easy to implement way of adding greater depth to the information you publish online. They have some nice benefits right away – certainly at geek-level – but in the longer term they become much more significant. We’ve been at this long enough to know that the web has a long, long memory and that what you publish today will likely be around for years. But putting the extra depth of meaning into your documents now you can help guard that they’ll continue to be useful in the future, and not just a bunch of flat ASCII.",2005,Drew McLellan,drewmclellan,2005-12-06T00:00:00+00:00,https://24ways.org/2005/practical-microformats-with-hcard/,code 59,Animating Your Brand,"Let’s talk about how we add animation to our designs, in a way that’s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else. Animating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products. All too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don’t think about whether that animation is consistent with our overall design. Style guides to the rescue A style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below. UI toolkit from “Reimagining Codecademy.com” by @mslima It might be a technical reference with code examples. CodePen’s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code. CodePen’s design patterns and style guide A style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations. Living documents Style guides don’t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place. Just as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies. If you haven’t yet set up a style guide, you might want to take a look at Pattern Lab. It’s a great tool for setting up your own style guide and includes loads of design patterns to get started. There are many style guide articles linked from the excellent, open sourced, Website Style Guide Resources. Anna Debenham also has an excellent pocket book on the subject. Adding animation Before you begin throwing animation at all the things, establish the character you want to convey. Andrex Puppy (British TV ad from 1994) List some words that describe the character you’re aiming for. If it was the Andrex brand, they might have gone for: fun, playful, soft, comforting. Perhaps you’re aiming for something more serious, credible and authoritative. Or maybe exciting and intense, or relaxing and meditative. For each scenario, the animations that best represent these words will be different. In the example below, two animations both take the same length of time, but use different timing functions. One eases, and the other bounces around. Either might be good, depending on your needs. Timing functions (CodePen) Example: Kitman Labs Working with Kitman Labs, we spent a little time working out what words best reflected the brand and came up with the following: Scientific Precise Fast Solid Dependable Helpful Consistent Clear With such a list of words in hand, we design animation that fits. We might prefer a tween that moves quickly to its destination over one that drifts slowly or bounces. We can use the list when justifying our use of animation, such as when it helps our customers understand the context of data on the page. Or we may even choose not to animate, when that might make the message inconsistent. Create guidelines If you already have a style guide, adding animation could begin with creating an overview section. One approach is to create a local website and share it within your organisation. We recently set up a local site for this purpose. A recent project’s introduction to the topic of animation This document becomes a reference when adding animation to components. Include links to related resources or examples of animation to help demonstrate the animation style you want. Prototyping You can explain the intent of your animation style guide with live animations. This doesn’t just mean waving our hands around. We can show animation through prototypes. There are so many prototype tools right now. You could use Invision, Principle, Floid, or even HTML and CSS as embedded CodePens. A login flow prototype created in Principle These tools help when trying out ideas and working through several approaches. Create videos, animated GIFs or online demos to share with others. Experiment. Find what works for you and work with whatever lets you get the most ideas out of your head fastest. Iterate and refine an animation before it gets anywhere near production. Build up a collection Build up your guide, one animation at a time. Some people prefer to loosely structure a guide with places to put things as they are discovered or invented; others might build it one page at a time – it doesn’t matter. The main thing is that you collect animations like you would trading cards. Or Pokemon. Keep them ready to play and deliver that explosive result. You could include animated GIFs, or link to videos or even live webpages as examples of animation. The use of animation to help user experience is also covered nicely in Val Head’s UI animation and UX article on A List Apart. What matters is that you create an organised place for them to be found. Here are some ideas to get started. Logos and brandmarks Many sites include some subtle form of animation in their logos. This can draw the eye, add some character, or bring a little liveliness to an otherwise static page. Yahoo and Google have been experimenting with animation on their logos. Even a simple bouncing animation, such as the logo on Hop.ie, can add character. The CSS-animated bouncer from Hop.ie Content transitions Adding content, removing content, showing and hiding messages are all opportunities to use animation. Careful and deliberate use of animation helps convey what’s changing on screen. Animating list items with CSS (CSSAnimation.rocks) For more detail on this, I also recommend “Transitional Interfaces” by Pasquale D’Silva. Page transitions On a larger scale than the changes to content, full-page transitions can smooth the flow between sections of a site. Medium’s article transitions are a good example of this. Medium-style page transition (Tympanus.net) Preparing a layout before the content arrives We can use animation to draw a page before the content is ready, such as when a page calls a server for data before showing it. Optimistic loading grid (CodePen) Sometimes it’s good to show something to let the user know that everything’s going well. A short animation could cover just enough time to load the initial content and make the loading transition feel seamless. Interactions Hover effects, dropdown menus, slide-in menus and active states on buttons and forms are all opportunities. Look for ways you can remove the sudden changes and help make the experience of using your UI feel smoother. Form placeholder animation (Studio MDS) Keep animation visible It takes continuous effort to maintain a style guide and keep it up to date, but it’s worth it. Make it easy to include animation and related design decisions in your documentation and you’ll be more likely to do so. If you can make it fun, and be proud of the result, better still. When updating your style guide, be sure to show the animations at the same time. This might mean animated GIFs, videos or live embedded examples of your components. By doing this you can make animation integral to your design process and make sure it stays relevant. Inspiration and resources There are loads of great resources online to help you get started. One of my favourites is IBM’s design language site. IBM’s design language: animation design guidelines IBM describes how animation principles apply to its UI work and components. They break down the animations into five categories of animations and explain how they apply to each example. The site also includes an animation library with example videos of animations and links to source code. Example component from IBM’s component library The way IBM sets out its aims and methods is helpful not only for their existing designers and developers, but also helps new hires. Furthermore, it’s a good way to show the world that IBM cares about these details. Another popular animation resource is Google’s material design. Google’s material design documentation Google’s guidelines cover everything from understanding easing through to creating engaging and useful mobile UI. This approach is visible across many of Google’s apps and software, and has influenced design across much of the web. The site is helpful both for learning about animation and as an showcase of how to illustrate examples. Frameworks If you don’t want to create everything from scratch, there are resources you can use to start using animation in your UI. One such resource is Salesforce’s Lightning design system. The system goes further than most guides. It includes a downloadable framework for adding animation to your projects. It has some interesting concepts, such as elevation settings to handle positioning on the z-axis. Example of elevation from Salesforce’s Lightning design system You should also check out Animate.css. “Just add water” — Animate.css Animate.css gives you a set of predesigned animations you can apply to page elements using classes. If you use JavaScript to add or remove classes, you can then trigger complex animations. It also plays well with scroll-triggering, and tools such as WOW.js. Learn, evolve and make it your own There’s a wealth online of information and guides we can use to better understand animation. They can inspire and kick-start our own visual and animation styles. So let’s think of the design of animations just as we do fonts, colours and layouts. Let’s choose animation deliberately, making it part of our style guides. Many thanks to Val Head for taking the time to proofread and offer great suggestions for this article.",2015,Donovan Hutchinson,donovanhutchinson,2015-12-01T00:00:00+00:00,https://24ways.org/2015/animating-your-brand/,design 135,A Scripting Carol,"We all know the stories of the Ghost of Scripting Past – a time when the web was young and littered with nefarious scripting, designed to bestow ultimate control upon the developer, to pollute markup with event handler after event handler, and to entrench advertising in the minds of all that gazed upon her. And so it came to be that JavaScript became a dirty word, thrown out of solutions by many a Scrooge without regard to the enhancements that JavaScript could bring to any web page. JavaScript, as it was, was dead as a door-nail. With the arrival of our core philosophy that all standardistas hold to be true: “separate your concerns – content, presentation and behaviour,” we are in a new era of responsible development the Web Standards Way™. Or are we? Have we learned from the Ghosts of Scripting Past? Or are we now faced with new problems that come with new ways of implementing our solutions? The Ghost of Scripting Past If the Ghost of Scripting Past were with us it would probably say: You must remember your roots and where you came from, and realize the misguided nature of your early attempts for control. That person you see down there, is real and they are the reason you exist in the first place… without them, you are nothing. In many ways we’ve moved beyond the era of control and we do take into account the user, or at least much more so than we used to. Sadly – there is one advantage that old school inline event handlers had where we assigned and reassigned CSS style property values on the fly – we knew that if JavaScript wasn’t supported, the styles wouldn’t be added because we ended up doing them at the same time. If anything, we need to have learned from the past that just because it works for us doesn’t mean it is going to work for anyone else – we need to test more scenarios than ever to observe the multitude of browsing arrangements we’ll observe: CSS on with JavaScript off, CSS off/overridden with JavaScript on, both on, both off/not supported. It is a situation that is ripe for conflict. This may shock some of you, but there was a time when testing was actually easier: back in the day when Netscape 4 was king. Yes, that’s right. I actually kind of enjoyed Netscape 4 (hear me out, please). With NS4’s CSS implementation known as JavaScript Style Sheets, you knew that if JavaScript was off the styles were off too. The Ghost of Scripting Present With current best practice – we keep our CSS and JavaScript separate from each other. So what happens when some of our fancy, unobtrusive DOM Scripting doesn’t play nicely with our wonderfully defined style rules? Lets look at one example of a collapsing and expanding menu to illustrate where we are now: Simple Collapsing/Expanding Menu Example We’re using some simple JavaScript (I’m using jquery in this case) to toggle between a CSS state for expanded and not expanded: JavaScript $(document).ready(function(){ TWOFOURWAYS.enableTree(); }); var TWOFOURWAYS = new Object(); TWOFOURWAYS.enableTree = function () { $(""ul li a"").toggle(function(){ $(this.parentNode).addClass(""expanded""); }, function() { $(this.parentNode).removeClass(""expanded""); }); return false; } CSS ul li ul { display: none; } ul li.expanded ul { display: block; } At this point we’ve separated our presentation from our content and behaviour, and all is well, right? Not quite. Here’s where I typically see failures in the assessment work that I do on web sites and applications (Yes, call me Scrooge – I don’t care!). We know our page needs to work with or without scripting, and we know it needs to work with or without CSS. All too often the testing scenarios don’t take into account combinations. Testing it out So what happens when we test this? Make sure you test with: CSS off JavaScript off Use the simple example again. With CSS off, we revert to a simple nested list of links and all functionality is maintained. With JavaScript off, however, we run into a problem – we have now removed the ability to expand the menu using the JavaScript triggered CSS change. Hopefully you see the problem – we have a JavaScript and CSS dependency that is critical to the functionality of the page. Unobtrusive scripting and binary on/off tests aren’t enough. We need more. This Ghost of Scripting Present sighting is seen all too often. Lets examine the JavaScript off scenario a bit further – if we require JavaScript to expand/show the branch of the tree we should use JavaScript to hide them in the first place. That way we guarantee functionality in all scenarios, and have achieved our baseline level of interoperability. To revise this then, we’ll start with the sub items expanded, use JavaScript to collapse them, and then use the same JavaScript to expand them. HTML CSS /* initial style is expanded */ ul li ul.collapseme { display: block; } JavaScript // remove the class collapseme after the page loads $(""ul ul.collapseme"").removeClass(""collapseme""); And there you have it – a revised example with better interoperability. This isn’t rocket surgery by any means. It is a simple solution to a ghostly problem that is too easily overlooked (and often is). The Ghost of Scripting Future Well, I’m not so sure about this one, but I’m guessing that in a few years’ time, we’ll all have seen a few more apparitions and have a few more tales to tell. And hopefully we’ll be able to share them on 24 ways. Thanks to Drew for the invitation to contribute and thanks to everyone else out there for making this a great (and haunting) year on the web!",2006,Derek Featherstone,derekfeatherstone,2006-12-21T00:00:00+00:00,https://24ways.org/2006/a-scripting-carol/,code 335,Naughty or Nice? CSS Background Images,"Web Standards based development involves many things – using semantically sound HTML to provide structure to our documents or web applications, using CSS for presentation and layout, using JavaScript responsibly, and of course, ensuring that all that we do is accessible and interoperable to as many people and user agents as we can. This we understand to be good. And it is good. Except when we don’t clearly think through the full implications of using those techniques. Which often happens when time is short and we need to get things done. Here are some naughty examples of CSS background images with their nicer, more accessible counterparts. Transaction related messages I’m as guilty of this as others (or, perhaps, I’m the only one that has done this, in which case this can serve as my holiday season confessional) We use lovely little icons to show status messages for a transaction to indicate if the action was successful, or was there a warning or error? For example: “Your postal/zip code was not in the correct format.” Notice that we place a nice little icon there, and use background colours and borders to convey a specific message: there was a problem that needs to be fixed. Notice that all of this visual information is now contained in the CSS rules for that div:

        Your postal/zip code was not in the correct format.

        div.error { background: #ffcccc url(../images/error_small.png) no-repeat 5px 4px; color: #900; border-top: 1px solid #c00; border-bottom: 1px solid #c00; padding: 0.25em 0.5em 0.25em 2.5em; font-weight: bold; } Using this approach also makes it very easy to create a div.success and div.warning CSS rules meaning we have less to change in our HTML. Nice, right? No. Naughty. Visual design communicates The CSS is being used to convey very specific information. The choice of icon, the choice of background colour and borders tell us visually that there is something wrong. With the icon as a background image – there is no way to specify any alt text for the icon, and significant meaning is lost. A screen reader user, for example, misses the fact that it is an “error.” The solution? Ask yourself: what is the bare minimum needed to indicate there was an error? Currently in the absence of CSS there will be no icon – which (I’m hoping you agree) is critical to communicating there was an error. The icon should be considered content and not simply presentational. The borders and background colour are certainly much less critical – they belong in the CSS. Lets change the code to place the image directly in the HTML and using appropriate alt text to better communicate the meaning of the icon to all users:

        Your postal/zip code was not in the correct format.

        div.bettererror { background-color: #ffcccc; color: #900; border-top: 1px solid #c00; border-bottom: 1px solid #c00; padding: 0.25em 0.5em 0.25em 2.5em; font-weight: bold; position: relative; min-height: 1.25em; } div.bettererror img { display: block; position: absolute; left: 0.25em; top: 0.25em; padding: 0; margin: 0; } div.bettererror p { position: absolute; left: 2.5em; padding: 0; margin: 0; } Compare these two examples of transactional messages Status of a Record This example is pretty straightforward. Consider the following: a real estate listing on a web site. There are three “states” for a listing: new, normal, and sold. Here’s how they look: Example of a New Listing Example of A Sold Listing If we (forgive the pun) blindly apply the “use a CSS background image” technique we clearly run into problems with the new and sold images – they actually contain content with no way to specify an alternative when placed in the CSS. In this case of the “new” image, we can use the same strategy as we used in the first example (the transaction result). The “new” image should be considered content and is placed in the HTML as part of the

        ...

        that identifies the listing. However when considering the “sold” listing, there are less changes to be made to keep the same look by leaving the “SOLD” image as a background image and providing the equivalent information elsewhere in the listing – namely, right in the heading. For those that can’t see the background image, the status is communicated clearly and right away. A screen reader user that is navigating by heading or viewing a listing will know right away that a particular property is sold. Of note here is that in both cases (new and sold) placing the status near the beginning of the record helps with a zoom layout as well. Better Example of A Sold Listing Summary Remember: in the holiday season, its what you give that counts!! Using CSS background images is easy and saves time for you but think of the children. And everyone else for that matter… CSS background images should only be used for presentational images, not for those that contain content (unless that content is already represented and readily available elsewhere).",2005,Derek Featherstone,derekfeatherstone,2005-12-20T00:00:00+00:00,https://24ways.org/2005/naughty-or-nice-css-background-images/,code 207,Want to Break Out of Comparison Syndrome? Do a Media Detox,"“Comparison is the thief of joy.” —Theodore Roosevelt I grew up in an environment of perpetual creativity and inventiveness. My father Dennis built and flew experimental aircraft as a hobby. During my entire childhood, there was an airplane fuselage in the garage instead of a car. My mother Deloria was a self-taught master artisan who could quickly acquire any skills that it took to work with fabric and weaving. She could sew any garment she desired, and was able to weave intricate wall hangings just by looking at a black and white photos in magazines. My older sister Diane blossomed into a consummate fine artist who drew portraits with uncanny likeness, painted murals, and studied art and architecture. In addition, she loved good food and had a genius for cooking and baking, which converged in her creating remarkable art pieces out of cake that were incredibly delicious to boot. Yes. This was the household in which I grew up. While there were countless positives to being surrounded by people who were compelled to create, there was also a downside to it. I incessantly compared myself to my parents and older sister and always found myself lacking. It wasn’t a fair comparison, but tell that to a sensitive kid who wanted to fit in to her family by being creative as well. From my early years throughout my teens, I convinced myself that I would never understand how to build an airplane or at least be as proficient with tools as my father, the aeronautical engineer. Even though my sister was six years older than I was, I lamented that I would never be as good a visual artist as she was. And I marveled at my mother’s seemingly magical ability to make and tailor clothes and was certain that I would never attain her level of mastery. This habit of comparing myself to others grew over the years, continuing to subtly and effectively undermine my sense of self. I had almost reached an uneasy truce with my comparison habit when social media happened. As an early adopter of Twitter, I loved staying connected to people I met at tech conferences. However, as I began to realize my aspirations of being an author and a speaker, Twitter became a dreaded hall of mirrors where I only saw distorted reflections of my lack of achievement in other people’s success. Every person announcing a publishing deal caused me to drown under waves of envy over the imagined size of her or his book advance as I struggled to pay my mortgage. Every announcement I read of someone speaking at a conference led to thoughts of, “I wish I were speaking at that conference – I must not be good enough to be invited.” Twitter was fertile ground for my Inner Critic to run rampant. One day in 2011, my comparisons to people who I didn’t even know rose to a fever pitch. I saw a series of tweets that sparked a wave of self-loathing so profound that I spent the day sobbing and despondent, as I chastised myself for being a failure. I had fallen into the deep pit of Comparison Syndrome, and to return to anything close to being productive took a day or two of painstakingly clawing my way out. Comparison Syndrome Takes Deficiency Anxiety to Eleven Do any of these scenarios ring true? You frequently feel like a failure when viewing the success of others. You feel dispirited and paralyzed in moving forward with your own work because it will never measure up to what others have done. You discount your ideas because you fear that they aren’t as good as those of your colleagues or industry peers. Are you making yourself miserable by thinking thoughts like these? “I’m surrounded by people who are so good at what they do, how can I possibly measure up?” “Compared to my partner, my musical ability is childish – and music is no longer fun.” “Why haven’t I accomplished more by now? My peers are so much more successful than I am.” Unenviable Envy Many people use the terms envy and jealousy interchangeably, but they are two distinct emotions. Jealousy is the fear of losing someone to a perceived rival: a threat to an important relationship and the parts of the self that are served by that relationship. Jealousy is always about the relationship between three people. Envy is wanting what another has because of a perceived shortcoming on your part. Envy is always based on a social comparison to another.1 Envy is a reaction to the feeling of lacking something. Envy always reflects something we feel about ourselves, about how we are somehow deficient in qualities, possessions, or success.2 It’s based on a scarcity mentality: the idea that there is only so much to go around, and another person got something that should rightfully be yours.3 A syndrome is a condition characterized by a set of associated symptoms. I call it Comparison Syndrome because a perceived deficiency of some sort – in talent, accomplishments, success, skills, etc. – is what initially sparks it. While at the beginning you may merely feel inadequate, the onset of the syndrome will bring additional symptoms. Lack of self-trust and feelings of low self-worth will fuel increased thoughts of not-enoughness and blindness to your unique brilliance. If left unchecked, Deficiency Anxieties can escalate to full-blown Comparison Syndrome: a form of the Inner Critic in which we experience despair from envy and define ourselves as failures in light of another’s success. The irony is that when we focus so much on what we lack, we can’t see what we have in abundance that the other person doesn’t have. And in doing so, we block what is our birthright: our creative expression. Envy shackles our creativity, keeps us trapped in place, and prevents forward movement. The Inner Critic in the form of Comparison Syndrome caused by envy blocks us from utilizing our gifts, seeing our path clearly, and reveling in our creative power. In order to keep a grip on reality and not fall into the abyss of Comparison Syndrome, we’ll quell the compulsion to compare before it happens: we will free the mental bandwidth to turn our focus inward so we can start to see ourselves clearly. Break the Compulsion to Compare “Why compare yourself with others? No one in the entire world can do a better job of being you than you.” — Krystal Volney, poet and author At some point in time, many of us succumb to moments of feeling that we are lacking and comparing ourselves unfavorably to others. As social animals, much of our self-definition comes from comparison with others. This is how our personalities develop. We learn this behavior as children, and we grow up being compared to siblings, peers, and kids in the media. Because of this, the belief that somehow, someway, we aren’t good enough becomes deeply ingrained. The problem is that whenever we deem ourselves to be “less than,” our self-esteem suffers. This creates a negative feedback loop where negative thoughts produce strong emotions that result in self-defeating behaviors that beget more negative thoughts. Couple this cycle with the messages we get from society that only “gifted” people are creative, and it’s no wonder that many of us will fall down the rabbit hole of Comparison Syndrome like I did on that fated day while reading tweets. Comparing ourselves to others is worse than a zero-sum game, it’s a negative-sum game. No one wins, our self-esteem deteriorates, and our creative spark dies out. With effort, we can break the compulsion to compare and stop the decline into Comparison Syndrome by turning the focus of comparison inward to ourselves and appreciating who we’ve become. But first, we need to remove some of the instances that trigger our comparisons in the first place. Arrest: Stop the Triggers “Right discipline consists, not in external compulsion, but in the habits of mind which lead spontaneously to desirable rather than undesirable activities.” — Bertrand Russell, philosopher After my Twitter post meltdown, I knew had to make a change. While bolstering my sense of self was clearly a priority, I also knew that my ingrained comparison habit was too strong to resist and that I needed to instill discipline. I decided then and there to establish boundaries with social media. First, to maintain my sanity, I took this on as my mantra: “I will not compare myself to strangers on the Internet or acquaintances on Facebook.” If you find yourself sliding down the slippery slope of social media comparison, you can do the same: repeat this mantra to yourself to help put on the brakes. Second, in order to reduce my triggers, I stopped reading the tweets of the people I followed. However, I continued to be active on Twitter through sharing information, responding to mentions, crowdsourcing, and direct messaging people. It worked! The only time I’d start to slip into darkness were the rare instances when I would break my rules and look at my Twitstream. But we can do even more than calm ourselves with helpful mantras. Just like my example of modifying my use of Twitter, and more recently, of separating myself from Facebook, you can get some distance from the media that activates your comparison reflex and start creating the space for other habits that are more supportive to your being to take its place. Creative Dose: Trigger-free and Happy Purpose: To stop comparison triggers in their tracks Mindfulness is a wonderful tool, but sometimes you have to get hardcore and do as much as you can to eliminate distractions so that you can first hear your own thoughts in order to know which ones you need to focus on. Here are four steps to becoming trigger-free and happier. Step 1: Make a List Pay attention when you get the most triggered and hooked. Is it on Twitter, Facebook, Instagram, or Snapchat? Is it YouTube, TV shows, or magazines? Make list of your top triggers. My primary trigger is:______________________________________ My second trigger is:______________________________________ My third trigger is:______________________________________ Now that you have your list, you need to get an idea just how often you’re getting triggered. Step 2: Monitor It’s easy to think that we should track our activity on the computer, but these days, it’s no longer our computer use that is the culprit: most of us access social media and news from our phones. Fortunately, there are apps that will track the usage for both. Seeing just how much you consume media from either or both will show you how much of an accomplice the use of devices is to your comparison syndrome, and how much you need to modify your behavior accordingly. For tracking both computer use and tablet use, this app works great: RescueTime.com tracks app usage and sends a productivity report at the end of the week via email. For your phone, there are many for either platform.4 Although I recommend fully researching what is available and will work for you best, here are a few recommendations: For both platforms: Offtime, Breakfree, Checky For Android only: Flipd, AppDetox, QualityTime, Stay On Task For iOS only: Moment Install your app of choice, and see what you find. How much time are you spending on sites or apps that compel you to compare? Step 3: Just Say No Now that you know what your triggers are and how much you’re exposing yourself to them, it’s time to say No. Put yourself on a partial social media and/or media detox for a specified period of time; consider even going for a full media detox.5 I recommend starting with one month. To help you to fully commit, I recommend writing this down and posting it where you can see it. I, ___________________, commit to avoiding my comparison triggers of ___________________, ___________________, and ___________________ for the period of ___________________, starting on ___________________ and ending on ___________________ . To help you out, I’ve created a social media detox commitment sheet for you. Step 4: Block When I decided to reduce my use of Twitter and Facebook to break my comparison habit, initially I tried to rely solely on self-discipline, which was only moderately successful. Then I realized that I could use the power of technology to help. Don’t think you have to rely upon sheer willpower to block, or at least limit, your exposure to known triggers. If your primary access to the items that cause you to compare yourself to others is via computers and other digitalia, use these devices to help maintain your mental equilibrium. Here are some apps and browser extensions that you can use during your media detox to help keep yourself sane and stay away from sites that could throw you into a comparison tailspin. These apps are installed onto your computer: RescueTime.com works on both computer and mobile devices, and does a lot more than just prevent you from going to sites that will ruin your concentration, it will also track your apps usage and give you a productivity report at the end of the week. Focus and SelfControl (Mac-only) To go right to the source and prevent you from visiting sites through your browser, there are browser extensions. Not only can you put in the list of the URLs that are your points of weakness, but you can also usually set the times of the day you need the self-control the most. Google Chrome: StayFocusd, Strict Workflow, and Website Blocker Firefox: Idderall and Leechblock Safari: WasteNoTime and MindfulBrowsing Edge (or Explorer): Unfortunately, there are currently no website blocking extensions for these browsers. I currently use a browser extension to block me from using Facebook between 9:00am – 6:00pm. It’s been a boon for my sanity: I compare tons less. A bonus is that it’s been terrific for my productivity as well. Which tool will you use for your media detox time? Explore them all and then settle upon the one(s) that will work the best for you. Install it and put it to work. Despite the tool, you will still need to exercise discipline. Resist the urge to browse Instagram or Facebook while waiting for your morning train. You can do it! Step 5: Relax Instead of panicking from FOMO (Fear of Missing Out), take comfort from this thought: what you don’t know won’t affect you. Start embracing JOMO (Joy of Missing Out), and the process of rebuilding and maintaining your sanity. What will you do instead of consuming the media that compels you to compare? Here are some ideas: Read a book Go for a walk Have dinner with a friend Go watch a movie Learn how to play the harmonica Take an improv class Really, you could do anything. And depending on how much of your time and attention you’ve devoted to media, you could be recapturing a lot of lost moments, minutes, hours, and days. Step 6: Reconnect Use your recovered time and attention to focus on your life and reconnect with your true value-driven goals, higher aspirations, and activities that you’ve always wanted to do. This article is an excerpt from the book Banish Your Inner Critic by Denise Jacobs, and has been reprinted with permission. If you’d like to read more, you can find the book on Amazon. Shane Parrish, “Mental Model: Bias from Envy and Jealousy,” Farnam Street, accessed February 9, 2017. ↩ Parrish, “Mental Model: Bias from Envy and Jealousy.” ↩ Henrik Edberg, “How to Overcome Envy: 5 Effective Tips,” Practical Happiness Advice That Works | The Positivity Blog, accessed February 9, 2017. ↩ Jeremy Golden, “6 Apps to Stop Your Smartphone Addiction,” Inc.com, accessed February 10, 2017. ↩ Emily Nickerson, “How to Silence the Voice of Doubt,” The Muse, accessed February 8, 2017. ↩",2017,Denise Jacobs,denisejacobs,2017-12-19T00:00:00+00:00,https://24ways.org/2017/do-a-media-detox/,process 195,Levelling Up for Junior Developers,"If you are a junior developer starting out in the web industry, things can often seem a little daunting. There are so many things to learn, and as soon as you’ve learnt one framework or tool, there seems to be something new out there. I am lucky enough to lead a team of developers building applications for the web. During a recent One to One meeting with one of our junior developers, he asked me about a learning path and the basic fundamentals that every developer should know. After a bit of digging around, I managed to come up with a (not so exhaustive) list of principles that was shared with him. In this article, I will share the list with you, and hopefully help you level up from junior developer and become a better developer all round. This list doesn’t focus on an particular programming language, but rather coding concepts as a whole. The idea behind this list is that whether you are a front-end developer, back-end developer, full stack developer or just a curious one, these principles apply to everyone that writes code. I have tried to be technology agnostic, so that you can use these tips to guide you, whatever your tech stack might be. Without any further ado and in no particular order, let’s get started. Refactoring code like a boss The Boy Scouts have a rule that goes “always leave the campground cleaner than you found it.” This rule can be applied to code too and ensures that you leave code cleaner than you found it. As a junior developer, it’s almost certain that you will either create or come across older code that could be improved. The resources below are a guide that will help point you in the right direction. My favourite book on this subject has to be Clean Code by Robert C. Martin. It’s a must read for anyone writing code as it helps you identify bad code and shows you techniques that you can use to improve existing code. If you find that in your day to day work you deal with a lot of legacy code, Improving Existing Technology through Refactoring is another useful read. Design Patterns are a general repeatable solution to a commonly occurring problem in software design. My friend and colleague Ranj Abass likes to refer to them as a “common language” that helps developers discuss the way that we write code as a pattern. My favourite book on this subject is Head First Design Patterns which goes right back to the basics. Another great read on this topic is Refactoring to Patterns. Working Effectively With Legacy Code is another one that I found really valuable. Improving your debugging skills A solid understanding of how to debug code is a must for any developer. Whether you write code for the web or purely back-end code, the ability to debug will save you time and help you really understand what is going on under the hood. If you write front-end code for the web, one of my favourite resources to help you understand how to debug code in Chrome can be found on the Chrome Dev Tools website. While some of the tips are specific to Chrome, these techniques apply to any modern browser of your choice. At Settled, we use Node.js for much of our server side code. Without a doubt, our most trusted IDE has to be Visual Studio Code and the built-in debuggers are amazing. Regardless of whether you use Node.js or not, there are a number of plugins and debuggers that you can use in the IDE. I recommend reading the website of your favourite IDE for more information. As a side note, it is worth mentioning that Chrome Developer Tools actually has functionality that allows you to debug Node.js code too. This makes it a seamless transition from front-end code to server-side code debugging. The Debugging Mindset is an informative online article by Devon H. O’Dell and discusses the the psychology of learning strategies that lead to effective problem-solving skills. A good understanding of relational databases and NoSQL databases Almost all developers will need to persist data at some point in their career. Even if you don’t write SQL queries in your day to day job, a solid understanding of how they work will help you become a better developer. If you are a complete newbie when it comes to databases, I recommend checking out Code Academy. They offer a free online course that can help you get your head around how relational databases work. The course is quite basic, but is a useful hands-on approach to learning this topic. This article provides a great explainer for the difference between the SQL and NoSQL databases, and this Stackoverflow answer goes a little deeper into the subject of the two database types. If you’d like to learn more about NoSQL queries, I would recommend starting with this article on MongoDB queries. Unfortunately, there isn’t one overall course as most NoSQL databases have their own syntax. You may also have noticed that I haven’t included other types of databases such as Graph or In-memory; it’s worth focussing on the basics before going any deeper. Performance on the web If you build for the web today, it is important to understand how the browser receives and renders the content that you send it. I am pretty passionate about Web Performance, and hope that everyone can learn how to make websites faster and more efficient. It can be fun at the same time! Steve Souders High Performance Websites is the godfather of web performance books. While it was created a few years ago and many of the techniques might have changed slightly, it is the original book on the subject and set up many of the ground rules that we know about web performance today. A free online resource on this topic is the Google Developers website. The site is an up to date guide on the best web performance techniques for your site. It is definitely worth a read. The network plays a key role in delivering data to your users, and it plays a big role in performance on the web. A fantastic book on this topic is Ilya Grigorik’s High Performance Browser Networking. It is also available to read online at hpbn.co. Understand the end to end architecture of your software project I find that one of the best ways to improve my knowledge is to learn about the architecture of the software at the company I work at. It gives you a good understanding as to why things are designed the way they are, why certain decisions were made, and gives you an understanding of how you might do things differently with hindsight. Try and find someone more senior, such as a Technical Lead or Software Architect, at your company and ask them to explain the overall architecture and draw a few high-level diagrams for you. Not to mention that they will be impressed with your willingness to learn. I recommend reading Clean Architecture: A Craftsman’s Guide to Software Structure and Design for more detail on this subject. Far too often, software projects can be over-engineered and over-architected, it is worth reading Just Enough Software Architecture. The book helps developers understand how the smallest of changes can affect the outcome of your software architecture. How are things deployed A big part of creating software is actually shipping it! How is the software at your company released into the wild? Does your company do Continuous Integration? Continuous Deployment? Even if you answered no to any of these questions, it is worth finding someone with the knowledge in your company to explain these things to you. If it is not already documented, perhaps you could start a wiki to document everything you’re learning about the system - this is a great way to level up and be appreciated and invaluable. A streamlined deployment process is a beautiful thing, and understanding how they work can help you grow your knowledge as a developer. Continuous Integration is a practical read on the ins and outs of implementing this deployment technique. Docker is another great tool to use when it comes to software deployment. It can be tricky at first to wrap your head around, but it is definitely worth learning about this great technology. The documentation on the website will teach and guide you on how to get started using Docker. Writing Tests Testing is an essential tool in the developer bag of skills. They help you to make big refactoring changes to your code, and feel a lot more confident knowing that your changes haven’t broken anything. There are so many benefits to testing, which make it so important for developers at every level to become acquainted with it/them. The book that started it all for me was Roy Osherove’s The Art of Unit Testing. The code in the book is written in C#, but the principles apply to every language. It’s a great, easy-to-understand read. Another great read is How Google Tests Software and covers exactly what it says on the tin. It covers many different testing techniques such as exploratory, black box, white box, and acceptance testing and really helps you understand how large organisations test their code. Soft skills Whilst reading through this article, you’ve probably noticed that a large chunk of it focusses on code and technical ability. Without a doubt, I’d say that it is even more important to be a good teammate. If you look up the definition of soft skills in the dictionary, it is defined as “personal attributes that enable someone to interact effectively and harmoniously with other people” and I think that it sums this up perfectly. Working on your “soft skills” is something that can truly help you level up in your career. You may be the world’s greatest coder, but if you colleagues can’t get along with you, your coding skills won’t matter! While you may not learn how to become the perfect co-worker overnight, I really try and live by the motto “don’t be an arsehole”. Think about how you like to be treated and then try and treat your co-workers with the same courtesy and respect. The next time you need to make a decision at work, ask yourself “is this something an arsehole would do”? If you answered yes to that question, you probably shouldn’t do it! Summary Levelling up as a junior developer doesn’t have to be scary. Focus on the fundamentals and they should hold you in good stead, regardless of the new things that come along. Software engineering is built on these great principles that have stood the test of time. Whilst researching for this article, I came across a useful Github repo that is worth mentioning. Things Every Programmer Should Know is packed with useful information. I have to admit, I didn’t know everything on there! I hope that you have found this list helpful. Some of the topics I have mentioned might not be relevant for you at this stage in your career, but should give a nudge in the right direction. After all, knowledge is power! If you are a junior developer reading this article, what would you add to it?",2017,Dean Hume,deanhume,2017-12-05T00:00:00+00:00,https://24ways.org/2017/levelling-up-for-junior-developers/,code 309,HTTP/2 Server Push and Service Workers: The Perfect Partnership,"Being a web developer today is exciting! The web has come a long way since its early days and there are so many great technologies that enable us to build faster, better experiences for our users. One of these technologies is HTTP/2 which has a killer feature known as HTTP/2 Server Push. During this year’s Chrome Developer Summit, I watched a really informative talk by Sam Saccone, a Software Engineer on the Google Chrome team. He gave a talk entitled Planning for Performance, and one of the topics that he covered immediately piqued my interest; the idea that HTTP/2 Server Push and Service Workers were the perfect web performance combination. If you’ve never heard of HTTP/2 Server Push before, fear not - it’s not as scary as it sounds. HTTP/2 Server Push simply allows the server to send data to the browser without having to wait for the browser to explicitly request it first. In this article, I am going to run through the basics of HTTP/2 Server Push and show you how, when combined with Service Workers, you can deliver the ultimate in web performance to your users. What is HTTP/2 Server Push? When a user navigates to a URL, a browser will make an HTTP request for the underlying web page. The browser will then scan the contents of the HTML document for any assets that it may need to retrieve such as CSS, JavaScript or images. Once it finds any assets that it needs, it will then make multiple HTTP requests for each resource that it needs and begin downloading one by one. While this approach works well, the problem is that each HTTP request means more round trips to the server before any data arrives at the browser. These extra round trips take time and can make your web pages load slower. Before we go any further, let’s see what this might look like when your browser makes a request for a web page. If you were to view this in the developer tools of your browser, it might look a little something like this: As you can see from the image above, once the HTML file has been downloaded and parsed, the browser then makes HTTP requests for any assets that it needs. This is where HTTP/2 Server Push comes in. The idea behind HTTP/2 Server Push is that when the browser requests a web page from the server, the server already knows about all the assets that are needed for the web page and “pushes” it to browser. This happens when the first HTTP request for the web page takes place and it eliminates an extra round trip, making your site faster. Using the same example above, let’s “push” the JavaScript and CSS files instead of waiting for the browser to request them. The image below gives you an idea of what this might look like. Whoa, that looks different - let’s break it down a little. Firstly, you can see that the JavaScript and CSS files appear earlier in the waterfall chart. You might also notice that the loading times for the files are extremely quick. The browser doesn’t need to make an extra HTTP request to the server, instead it receives the critical files it needs all at once. Much better! There are a number of different approaches when it comes to implementing HTTP/2 Server Push. Adoption is growing and many commercial CDNs such as Akamai and Cloudflare already offer support for Server Push. You can even roll your own implementation depending on your environment. I’ve also previously blogged about building a basic HTTP/2 Server Push example using Node.js. In this post, I’m not going to dive into how to implement HTTP/2 Server Push as that is an entire post in itself! However, I do recommend reading this article to find out more about the inner workings. HTTP/2 Server Push is awesome, but it isn’t a magic bullet. It is fantastic for improving the load time of a web page when it first loads for a user, but it isn’t that great when they request the same web page again. The reason for this is that HTTP/2 Server Push is not cache “aware”. This means that the server isn’t aware about the state of your client. If you’ve visited a web page before, the server isn’t aware of this and will push the resource again anyway, regardless of whether or not you need it. HTTP/2 Server Push effectively tells the browser that it knows better and that the browser should receive the resources whether it needs them or not. In theory browsers can cancel HTTP/2 Server Push requests if they’re already got something in cache but unfortunately no browsers currently support it. The other issue is that the server will have already started to send some of the resource to the browser by the time the cancellation occurs. HTTP/2 Server Push & Service Workers So where do Service Workers fit in? Believe it or not, when combined together HTTP/2 Server Push and Service Workers can be the perfect web performance partnership. If you’ve not heard of Service Workers before, they are worker scripts that run in the background of your website. Simply put, they act as middleman between the client and the browser and enable you to intercept any network requests that come and go from the browser. They are packed with useful features such as caching, push notifications, and background sync. Best of all, they are written in JavaScript, making it easy for web developers to understand. Using Service Workers, you can easily cache assets on a user’s device. This means when a browser makes an HTTP request for an asset, the Service Worker is able to intercept the request and first check if the asset already exists in cache on the users device. If it does, then it can simply return and serve them directly from the device instead of ever hitting the server. Let’s stop for a second and analyse what that means. Using HTTP/2 Server Push, you are able to push critical assets to the browser before the browser requests them. Then, using Service Workers you are able to cache these resources so that the browser never needs to make a request to the server again. That means a super fast first load and an even faster second load! Let’s put this into action. The following HTML code is a basic web page that retrieves a few images and two JavaScript files. HTTP2 Push Demo

        HTTP2 Push



        In the HTML code above, I am registering a Service Worker file named service-worker.js. In order to start caching assets, I am going to use the Service Worker toolbox . It is a lightweight helper library to help you get started creating your own Service Workers. Using this library, we can actually cache the base web page with the path /push. The Service Worker Toolbox comes with a built-in routing system which is based on the same routing as Express. With just a few lines of code, you can start building powerful caching patterns. I’ve add the following code to the service-worker.js file. (global => { 'use strict'; // Load the sw-toolbox library. importScripts('/js/sw-toolbox/sw-toolbox.js'); // The route for any requests toolbox.router.get('/push', global.toolbox.fastest); toolbox.router.get('/images/(.*)', global.toolbox.fastest); toolbox.router.get('/js/(.*)', global.toolbox.fastest); // Ensure that our service worker takes control of the page as soon as possible. global.addEventListener('install', event => event.waitUntil(global.skipWaiting())); global.addEventListener('activate', event => event.waitUntil(global.clients.claim())); })(self); Let’s break this code down further. Around line 4, I am importing the Service Worker toolbox. Next, I am specifying a route that will listen to any requests that match the URL /push. Because I am also interested in caching the images and JavaScript for that page, I’ve told the toolbox to listen to these routes too. The best thing about the code above is that if any of the assets exist in cache, we will instantly return the cached version instead of waiting for it to download. If the asset doesn’t exist in cache, the code above will add it into cache so that we can retrieve it when it’s needed again. You may also notice the code global.toolbox.fastest - this is important because gives you the compromise of fulfilling from the cache immediately, while firing off an additional HTTP request updating the cache for the next visit. But what does this mean when combined with HTTP/2 Server Push? Well, it means that on the first load of the web page, you are able to “push” everything to the user at once before the browser has even requested it. The Service Worker activates and starts caching the assets on the users device. The next time a user visits the page, the Service Worker will intercept the request and serve the asset directly from cache. Amazing! Using this technique, the waterfall chart for a repeat visit should look like the image below. If you look closely at the image above, you’ll notice that the web page returns almost instantly without ever making an HTTP request over the network. Using the Service Worker library, we cached the base page for the route /push, which allowed us to retrieve this directly from cache. Whether used on their own or combined together, the best thing about these two features is that they are the perfect progressive enhancement. If your user’s browser doesn’t support them, they will simply fall back to HTTP/1.1 without Service Workers. Your users may not experience as fast a load time as they would with these two techniques, but it would be no different from their normal experience. HTTP/2 Server Push and Service Workers are really the perfect partners when it comes to web performance. Summary When used correctly, HTTP/2 Server Push and Service Workers can have a positive impact on your site’s load times. Together they mean super fast first load times and even faster repeat views to a web page. Whilst this technique is really effective, it’s worth noting that HTTP/2 push is not a magic bullet. Think about the situations where it might make sense to use it and don’t just simply “push” everything; it could actually lead to having slower page load times. If you’d like to learn more about the rules of thumb for HTTP/2 Server Push, I recommend reading this article for more information. All of the code in this example is available on my Github repo - if you have any questions, please submit an issue and I’ll get back to you as soon as possible. If you’d like to learn more about this technique and others relating to HTTP/2, I highly recommend watching Sam Saccone’s talk at this years Chrome Developer Summit. I’d also like to say a massive thank you to Robin Osborne, Andy Davies and Jeffrey Posnick for helping me review this article before putting it live!",2016,Dean Hume,deanhume,2016-12-15T00:00:00+00:00,https://24ways.org/2016/http2-server-push-and-service-workers/,code 257,The (Switch)-Case for State Machines in User Interfaces,"You’re tasked with creating a login form. Email, password, submit button, done. “This will be easy,” you think to yourself. Login form by Selecto You’ve made similar forms many times in the past; it’s essentially muscle memory at this point. You’re working closely with a designer, who gives you a beautiful, detailed mockup of a login form. Sure, you’ll have to translate the pixels to meaningful, responsive CSS values, but that’s the least of your problems. As you’re writing up the HTML structure and CSS layout and styles for this form, you realize that you don’t know what the successful “logged in” page looks like. You remind the designer, who readily gives it to you. But then you start thinking more and more about how the login form is supposed to work. What if login fails? Where do those errors show up? Should we show errors differently if the user forgot to enter their email, or password, or both? Or should the submit button be disabled? Should we validate the email field? When should we show validation errors – as they’re typing their email, or when they move to the password field, or when they click submit? (Note: many, many login forms are guilty of this.) When should the errors disappear? What do we show during the login process? Some loading spinner? What if loading takes too long, or a server error occurs? Many more questions come up, and you (and your designer) are understandably frustrated. The lack of upfront specification opens the door to scope creep, which readily finds itself at home in all the unexplored edge cases. Modeling Behavior Describing all the possible user flows and business logic of an application can become tricky. Ironically, user stories might not tell the whole story – they often leave out potential edge-cases or small yet important bits of information. However, one important (and very old) mathematical model of computation can be used for describing the behavior and all possible states of a user interface: the finite state machine. The general idea, as it applies to user interfaces, is that all of our applications can be described (at some level of abstraction) as being in one, and only one, of a finite number of states at any given time. For example, we can describe our login form above in these states: start - not submitted yet loading - submitted and logging in success - successfully logged in error - login failed Additionally, we can describe an application as accepting a finite number of events – that is, all the possible events that can be “sent” to the application, either from the user or some other external entity: SUBMIT - pressing the submit button RESOLVE - the server responds, indicating that login is successful REJECT - the server responds, indicating that login failed Then, we can combine these states and events to describe the transitions between them. That is, when the application is in one state, an an event occurs, we can specify what the next state should be: From the start state, when the SUBMIT event occurs, the app should be in the loading state. From the loading state, when the RESOLVE event occurs, login succeeded and the app should be in the success state. If login fails from the loading state (i.e., when the REJECT event occurs), the app should be in the error state. From the error state, the user should be able to retry login: when the SUBMIT event occurs here, the app should go to the loading state. Otherwise, if any other event occurs, don’t do anything and stay in the same state. That’s a pretty thorough description, similar to a user story! It’s also a bit more symbolic than a user story (e.g., “when the SUBMIT event occurs” instead of “when the user presses the submit button”), and that’s for a reason. By representing states, events, and transitions symbolically, we can visualize what this state machine looks like: Every state is represented by a box, and every event is connected to a transition arrow that connects two states. This makes it intuitive to follow the flow and understand what the next state should be given the current state and an event. From Visuals to Code Drawing a state machine doesn’t require any special software; in fact, using paper and pencil (in case anything changes!) does the job quite nicely. However, one common problem is handoff: it doesn’t matter how detailed a user story or how well-designed a visualization is, it eventually has to be coded in order for it to become part of a real application. With the state machine model described above, the same visual description can be mapped directly to code. Traditionally, and as the title suggests, this is done using switch/case statements: function loginMachine(state, event) { switch (state) { case 'start': if (event === 'SUBMIT') { return 'loading'; } break; case 'loading': if (event === 'RESOLVE') { return 'success'; } else if (event === 'REJECT') { return 'error'; } break; case 'success': // Accept no further events break; case 'error': if (event === 'SUBMIT') { return 'loading'; } break; default: // This should never occur return undefined; } } console.log(loginMachine('start', 'SUBMIT')); // => 'loading' This is fine (I suppose) but personally, I find it much easier to use objects: const loginMachine = { initial: ""start"", states: { start: { on: { SUBMIT: 'loading' } }, loading: { on: { REJECT: 'error', RESOLVE: 'success' } }, error: { on: { SUBMIT: 'loading' } }, success: {} } }; function transition(state, event) { return machine .states[state] // Look up the state .on[event] // Look up the next state based on the event || state; // If not found, return the current state } console.log(transition('start', 'SUBMIT')); As you might have noticed, the loginMachine is a plain JS object, and can be written in JSON. This is important because it allows the machine to be visualized by a 3rd-party tool, as demonstrated here: A Common Language Between Designers and Developers Although finite state machines are a fundamental part of computer science, they have an amazing potential to bridge the application specification gap between designers and developers, as well as project managers, stakeholders, and more. By designing a state machine visually and with code, designers and developers alike can: identify all possible states, and potentially missing states describe exactly what should happen when an event occurs on a given state, and prevent that event from having unintended side-effects in other states (ever click a submit button more than once?) eliminate impossible states and identify states that are “unreachable” (have no entry transition) or “sunken” (have no exit transition) add features with full confidence of knowing what other states it might affect simplify redundant states or complex user flows create test paths for almost every possible user flow, and easily identify edge cases collaborate better by understanding the entire application model equally. Not a New Idea I’m not the first to suggest that state machines can help bridge the gap between design and development. Vince MingPu Shao wrote an article about designing UI states and communicating with developers effectively with finite state machines User flow diagrams, which visually describe the paths that a user can take through an app to achieve certain goals, are essentially state machines. Numerous tools, from Sketch plugins to standalone apps, exist for creating them. In 1999, Ian Horrocks wrote a book titled “Constructing the User Interface with Statecharts”, which takes state machines to the next level and describes the inherent difficulties (and solutions) with creating complex UIs. The ideas in the book are still relevant today. More than a decade earlier, David Harel published “Statecharts: A Visual Formalism for Complex Systems”, in which the statechart - an extended hierarchical state machine model - is born. State machines and statecharts have been used for complex systems and user interfaces, both physical and digital, for decades, and are especially prevalent in other industries, such as game development and embedded electronic systems. Even NASA uses statecharts for the Curiosity Rover and more, citing many benefits: Visualized modeling Precise diagrams Automatic code generation Comprehensive test coverage Accommodation of late-breaking requirements changes Moving Forward It’s time that we improve how we communicate between designers and developers, much less improve the way we develop UIs to deliver the best, bug-free, optimal user experience. There is so much more to state machines and statecharts than just being a different way of designing and coding. For more resources: The World of Statecharts is a comprehensive guide by Erik Mogensen in using statecharts in your applications The Statechart Community on Spectrum is always full of interesting ideas and questions related to state machines, statecharts, and software modeling I gave a talk at React Rally over a year ago about how state machines (finite automata) can improve the way we develop applications. The latest one is from Reactive Conf, where I demonstrate how statecharts can be used to automatically generate test cases. I have also been working on XState, which is a library for “state machines and statecharts for the modern web”. You can create and visualize statecharts in JavaScript, and use them in any framework (and soon enough, multiple different languages). I’m excited about the future of developing web and mobile applications with statecharts, especially with regard to faster design/development cycles, auto-generated testing, better error prevention, comprehensive analytics, and even the use of model-based reinforcement learning and artificial intelligence to greatly improve the user experience.",2018,David Khourshid,davidkhourshid,2018-12-12T00:00:00+00:00,https://24ways.org/2018/state-machines-in-user-interfaces/,code 171,Rock Solid HTML Emails,"At some stage in your career, it’s likely you’ll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That’s more than any other marketing channel, including the cool ones. There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients. Same same, but different Before getting into the details, there are some uncomfortable facts that those new to HTML email should be aware of. Building an email is not like building for the web. While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put. Some have even gone backwards. In 2007, Microsoft switched the Outlook rendering engine from Internet Explorer to Word. Yes, as in the word processor. Add to this the quirks of the major web-based email clients like Gmail and Hotmail, sprinkle in a little Lotus Notes and you’ll soon realize how different the email game is. While it’s not without its challenges, rest assured it can be done. In my experience the key is to focus on three things. First, you should keep it simple. The more complex your email design, the more likely is it to choke on one of the popular clients with poor standards support. Second, you need to take your coding skills back a good decade. That often means nesting tables, bringing CSS inline and following the coding guidelines I’ll outline below. Finally, you need to test your designs regularly. Just because a template looks nice in Hotmail now, doesn’t mean it will next week. Setting your lowest common denominator To maintain your sanity, it’s a good idea to decide exactly which email clients you plan on supporting when building a HTML email. While general research is helpful, the email clients your subscribers are using can vary significantly from list to list. If you have the time there are a number of tools that can tell you specifically which email clients your subscribers are using. Trust me, if the testing shows almost none of them are using a client like Lotus Notes, save yourself some frustration and ignore it altogether. Knowing which email clients you’re targeting not only makes the building process easier, it can save you lots of time in the testing phase too. For the purpose of this article, I’ll be sharing techniques that give the best results across all of the popular clients, including the notorious ones like Gmail, Lotus Notes 6 and Outlook 2007. Just remember that pixel perfection in all email clients is a pipe dream. Let’s get started. Use tables for layout Because clients like Gmail and Outlook 2007 have poor support for float, margin and padding, you’ll need to use tables as the framework of your email. While nested tables are widely supported, consistent treatment of width, margin and padding within table cells is not. For the best results, keep the following in mind when coding your table structure. Set the width in each cell, not the table When you combine table widths, td widths, td padding and CSS padding into an email, the final result is different in almost every email client. The most reliable way to set the width of your table is to set a width for each cell, not for the table itself.
      • empty title
        Never assume that if you don’t specify a cell width the email client will figure it out. It won’t. Also avoid using percentage based widths. Clients like Outlook 2007 don’t respect them, especially for nested tables. Stick to pixels. If you want to add padding to each cell, use either the cellpadding attribute of the table or CSS padding for each cell, but never combine the two. Err toward nesting Table nesting is far more reliable than setting left and right margins or padding for table cells. If you can achieve the same effect by table nesting, that will always give you the best result across the buggier email clients. Use a container table for body background colors Many email clients ignore background colors specified in your CSS or the tag. To work around this, wrap your entire email with a 100% width table and give that a background color.
        Your email code goes here.
        You can use the same approach for background images too. Just remember that some email clients don’t support them, so always provide a fallback color. Avoid unnecessary whitespace in table cells Where possible, avoid whitespace between your
        tags. Some email clients (ahem, Yahoo! and Hotmail) can add additional padding above or below the cell contents in some scenarios, breaking your design for no apparent reason. CSS and general font formatting While some email designers do their best to avoid CSS altogether and rely on the dreaded tag, the truth is many CSS properties are well supported by most email clients. See this comprehensive list of CSS support across the major clients for a good idea of the safe properties and those that should be avoided. Always move your CSS inline Gmail is the culprit for this one. By stripping the CSS from the and of any email, we’re left with no choice but to move all CSS inline. The good news is this is something you can almost completely automate. Free services like Premailer will move all CSS inline with the click of a button. I recommend leaving this step to the end of your build process so you can utilize all the benefits of CSS. Avoid shorthand for fonts and hex notation A number of email clients reject CSS shorthand for the font property. For example, never set your font styles like this. p { font:bold 1em/1.2em georgia,times,serif; } Instead, declare the properties individually like this. p { font-weight: bold; font-size: 1em; line-height: 1.2em; font-family: georgia,times,serif; } While we’re on the topic of fonts, I recently tested every conceivable variation of @font-face across the major email clients. The results were dismal, so unfortunately it’s web-safe fonts in email for the foreseeable future. When declaring the color property in your CSS, some email clients don’t support shorthand hexadecimal colors like color:#f60; instead of color:#ff6600;. Stick to the longhand approach for the best results. Paragraphs Just like table cell spacing, paragraph spacing can be tricky to get a consistent result across the board. I’ve seen many designers revert to using double
        or DIVs with inline CSS margins to work around these shortfalls, but recent testing showed that paragraph support is now reliable enough to use in most cases (there was a time when Yahoo! didn’t support the paragraph tag at all). The best approach is to set the margin inline via CSS for every paragraph in your email, like so: p { margin: 0 0 1.6em 0; } Again, do this via CSS in the head when building your email, then use Premailer to bring it inline for each paragraph later. If part of your design is height-sensitive and calls for pixel perfection, I recommend avoiding paragraphs altogether and setting the text formatting inline in the table cell. You might need to use table nesting or cellpadding / CSS to get the desired result. Here’s an example:
        your height sensitive text
        which limits the width of my layout to 800px. The align attribute will keep this
        in the centre of someone’s screen:
        […]
        Although they were developed for displaying tabular information, the cells and rows which make up the element make it ideal for the precise implementation of a design. I need several tables—often nested inside each other—to implement my design. These include tables for a banner and three rows of content:
        […]
        […]
        […]
        […]
        The width of the first table—used for my banner—is fixed to match the logo it contains. As I don’t need borders, padding, or spacing between these cells, I use attributes to remove them:
        The next table—which contains the largest image, introduction, and a call-to-action—is one of the most complex parts of my design, so I need to ensure its layout is pixel perfect. To do that I add an extra row at the top of this table and fill each of its cells with tiny transparent images: The height and width of these “shims” or “spacers” is only 1px but they will stretch to any size without increasing their weight on the page. This makes them perfect for performant website development. For the hero of this design, I splice up the large image into three separate files and apply each slice as a background to the table cells. I also match the height of those cells to the background images:   […]   I use tables and spacer images throughout the rest of this design to lay out the various types of content with perfect precision. For example, to add a single-pixel border around my two columns of content, I first apply a blue background to an outer table along with 1px of cellspacing, then simply nest an inner table—this time with a white background—inside it:
        […]
        Adding details Tables are fabulous tools for laying out a page, but they’re also useful for implementing details on those pages. I can use a table to add a gradient background, rounded corners, and a shadow to the button which forms my “Buy the DVD” call-to-action. First, I splice my button graphic into three slices; two fixed-width rounded ends, plus a narrow gradient which stretches and makes this button responsive. Then, I add those images as backgrounds and use spacers to perfectly size my button:
        Buy the DVD
        I use those same elements to add details to headlines and lists too. Adding a “bullet” to each item in a list needs only two additional table cells, a circular graphic, and a spacer:
            Directed by John Hughes
        Implementing a typographic hierarchy So far I’ve explained how to use frames, tables, and spacers to develop a layout for my content, but what about styling that content? I use elements to change the typeface from the browser’s default to any font installed on someone’s device: Planes, Trains and Automobiles is a comedy film […] To adjust the size of those fonts, I use the size attribute and a value between the smallest (1) and the largest (7) where 3 is the browser’s default. I use a size of 4 for this headline and 2 for the text which follows: Steve Martin An American actor, comedian, writer, producer, and musician. When I need to change the typeface, perhaps from a sans-serif like Arial to a serif like Times New Roman, I must change the value of the face attribute on every element on all pages on my website. NB: I use as many
        elements as needed to create space between headlines and paragraphs. View the final result (and especially the source.) My modern day design for Planes, Trains and Automobiles. I can imagine many people reading this and thinking “This is terrible advice because we don’t develop websites like this in 2018.” That’s true. We have the ability to embed any number of web fonts into our products and websites and have far more control over type features, leading, ligatures, and sizes: font-variant-caps: titling-caps; font-variant-ligatures: common-ligatures; font-variant-numeric: oldstyle-nums; Grid has simplified the implementation of even the most complex compound grid down to just a few lines of CSS: body { display: grid; grid-template-columns: 3fr 1fr 2fr 2fr 1fr 3fr; grid-template-rows: auto; grid-column-gap: 2vw; grid-row-gap: 1vh; } Flexbox has made it easy to develop flexible components such as navigation links: nav ul { display: flex; } nav li { flex: 1; } Just one line of CSS can create multiple columns of fluid type: main { column-width: 12em; } CSS Shapes enable text to flow around irregular shapes including polygons: [src*=""main-img""] { float: left; shape-outside: polygon(…); } Today, we wouldn’t dream of using images and a table to add a gradient, rounded corners, and a shadow to a button or link, preferring instead: .btn { background: linear-gradient(#8B1212, #DD3A3C); border-radius: 1em; box-shadow: 0 2px 4px 0 rgba(0,0,0,0.50), inset 0 -1px 1px 0 rgba(0,0,0,0.50); } CSS Custom Properties, feature and media queries, filters, pseudo-elements, and SVG; the list of advances in HTML, CSS, and other technologies goes on. So does our understanding of how best to use them by separating content, structure, presentation, and behaviour. As 2018 draws to a close, we’re certain we know how to design and develop products and websites better than we did at the end of 1998. Strange as it might seem looking back, in 1998 we were also certain our techniques and technologies were the best for the job. That’s why it’s dangerous to believe with absolute certainty that the frameworks and tools we increasingly rely on today—tools like Bootstrap, Bower, and Brunch, Grunt, Gulp, Node, Require, React, and Sass—will be any more relevant in the future than elements, frames, layout tables, and spacer images are today. I have no prediction for what the web will be like twenty years from now. However, I want to believe we’ll build on what we’ve learned during these past two decades about the importance of accessibility, flexibility, and usability, and that the mistakes we made while infatuated by technologies won’t be repeated. Head over to my website if you’d like to read about how I’d implement my design for ‘Planes, Trains and Automobiles’ today.",2018,Andy Clarke,andyclarke,2018-12-23T00:00:00+00:00,https://24ways.org/2018/designing-your-site-like-its-1998/,code 273,There’s No Formula for Great Designs,"Before he combined them with fluid images and CSS3 media queries to coin responsive design, Ethan Marcotte described fluid grids — one of the most enjoyable parts of responsive design. Enjoyable that is, if you like working with math(s). But fluid grids aren’t perfect and, unless we’re careful when applying them, they can sometimes result in a design that feels disconnected. Recapping fluid grids If you haven’t read Ethan’s Fluid Grids, now would be a good time to do that. It centres around a simple formula for converting pixel widths to percentages: (target ÷ context) × 100 = result How does that work in practice? Well, take that Fireworks or Photoshop comp you’re working on (I call them static design visuals, or just visuals.) Of course, everything on that visual — column divisions, inline images, navigation elements, everything — is measured in pixels. Now: Pick something in the visual and measure its width. That’s our target. Take that target measurement and divide it by the width of its parent (context). Multiply what you’ve got by 100 (shift two decimal places). What you’re left with is a percentage width to drop into your style sheets. For example, divide this 300px wide sidebar division by its 948px parent and then multiply by 100: your original 300px is neatly converted to 31.646%. .content-sub { width : 31.646%; /* 300px ÷ 948px = .31646 */ } That formula makes it surprisingly simple for even die-hard fixed width aficionados to convert their visuals to percentage-based, fluid layouts. It’s a handy formula for those who still design using static visuals, and downright essential for those situations where one person in an organization designs in Fireworks or Photoshop and another develops with CSS. Why? Well, although I think that designing in a browser makes the best sense — particularly when designing for multiple devices — I’ll wager most designers still make visuals in Fireworks or Photoshop and use them for demonstrations and get feedback and sign-off. That’s OK. If you haven’t made the transition to content-out designing in a browser yet, the fluid grids formula helps you carry on pushing pixels a while longer. You can carry on moving pixel width measurements from your visuals to your style sheets, too, in the same way you always have. You can be precise to the pixel and even apply a grid image as a CSS background to help you keep everything lined up perfectly. Once you’re done, and the fixed width layout in the browser matches your visual, loop back through your style sheets and convert those pixels to percentages using the fluid grids formula. With very little extra work, you’ll have a fluid implementation of your fixed width layout. The fluid grids formula is simple and incredibly effective, but not long after I started working responsively I realized that the formula shouldn’t (always) be a one-fix, set-and-forget calculation. I noticed that unless we compensate for problems it sometimes creates, the result can be a disconnected design. Staying connected Good design relies on connectedness, a feeling of natural balance between elements and the grid they’re placed on. Give an element greater prominence or position in a visual hierarchy and you can fundamentally alter the balance and sometimes the meaning of a design. Different from a browser’s page zooming feature — where images, text and overall layout change size by the same ratio — fluid grids flex a layout in response to a window or device width. Columns expand and contract, and within them fluid media (images and videos) can also change size. This can be one of the most impressive demonstrations of responsive design. But not every element within a fluid grid can change size along with the window or device width. For example, type size and leading won’t change along with a column’s width. When columns and elements within them change width, all too easily a visual hierarchy can be broken and along with it the relationship between element sizes and the outer window or viewport. This can happen quickly if you make just one set of fluid grid calculations and use those percentages across every screen width, from smartphones through tablets and up to large desktops. The answer? Make several sets of fluid grids calculations, each one at a significant window or device width breakpoint. Then apply those new percentages, when needed, to help keep elements in proportion and maintain balance and connectedness. Here’s how I work. Avoiding disconnection I’ve never been entirely happy with grid frameworks such as the 960 Grid System, so I start almost every project by creating a custom grid to inform my layout decisions. Here’s a plain version of a grid from a recent project that I’ll use as an illustration. This project’s grid comprises 84px columns and 24px gutters. This creates an odd number of columns at common tablet and desktop widths, and allows for 300px fixed width assets — useful when I need to fit advertising into a desktop layout’s sidebar. Showing common advertising sizes (Larger image) For this project I chose three 320 and Up breakpoints above 320px and, after placing as many columns as would fit those breakpoint widths, I derived three content widths: Breakpoint Columns Content width 768px 7 732px 992px 9 948px 1,382px 13 1,380px Here’s my grid again, this time with pixel measurements and breakpoints overlaid. Showing pixel measurements and breakpoints (Larger image) Now cast your mind back to the fluid grids calculation I made earlier. I divided a 300px element by 948px and arrived at 31.646%. For some elements it’s possible to use that percentage across all screen widths, but others will feel too small in relation to a narrower 768px and too large inside 1,380px. To help maintain connectedness, I make a set of fluid grids calculations based on each of the content widths I established earlier. Now I can shift an element’s percentage width up or down when I switch to a new breakpoint and content width. For example: 300px is 40.984% of 732px 300px is 31.646% of 948px 300px is 21.739% of 1,380px I’ll add all those fluid grid percentages to my grid image and save it for quick reference. Showing percentages at all breakpoints (Larger image) Then I can apply those different percentage widths to elements at each breakpoint using CSS3 media queries. For example, that sidebar division again: /* 732px, 7-column width */ @media only screen and (min-width: 768px) { .content-sub { width : 40.983%; /* 300px ÷ 732px = .40983 */ } } /* 948px, 9-column width */ @media only screen and (min-width: 992px) { .content-sub { width : 31.645%; /* 300px ÷ 948px = .31645 */ } } /* 1380px, 13-column width */ @media only screen and (min-width: 1382px) { .content-sub { width : 21.739%; /* 300px ÷ 1380px = .21739 */ } } The number of changes you make to a layout at different breakpoints will, of course, depend on the specifics of the design you’re working on. Yes, this is additional work, but the result will be a layout that feels better balanced and within which elements remain in harmony with each other while they respond to new screen or device widths. Putting the design in responsive web design Until now, many of the conversations around responsive web design have been about aspects of technical implementation, rather than design. I believe we’re only beginning to understand what’s involved in designing responsively. In future, we’ll likely be making design decisions not just about proportions but also about responsive typography. We’ll also need to learn how to adapt our designs to device characteristics such as touch targets and more. Sometimes we’ll make decisions to improve function, other times because they make a design ‘feel’ right. You’ll know when you’ve made a right decision. You’ll feel it. After all, there really is no formula for making great designs.",2011,Andy Clarke,andyclarke,2011-12-23T00:00:00+00:00,https://24ways.org/2011/theres-no-formula-for-great-designs/,ux 311,Designing Imaginative Style Guides,"(Living) style guides and (atomic) patterns libraries are “all the rage,” as my dear old Nana would’ve said. If articles and conference talks are to be believed, making and using them has become incredibly popular. I think there are plenty of ways we can improve how style guides look and make them better at communicating design information to creatives without it getting in the way of information that technical people need. Guides to libraries of patterns Most of my consulting work and a good deal of my creative projects now involve designing style guides. I’ve amassed a huge collection of brand guidelines and identity manuals as well as, more recently, guides to libraries of patterns intended to help designers and developers make digital products and websites. Two pages from one of my Purposeful style guide packs. Designs © Stuff & Nonsense. “Style guide” is an umbrella term for several types of design documentation. Sometimes we’re referring to static style or visual identity guides, other times voice and tone. We might mean front-end code guidelines or component/pattern libraries. These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router. OK, that was mean, not everyone’s going to think an unimaginative style guide design is a problem. After all, as long as a style guide contains information people need, how it looks shouldn’t matter, should it? Inspiring not encyclopaedic Well here’s the thing. Not everyone needs to take the same information away from a style guide. If you’re looking for markup and styles to code a ‘media’ component, you’re probably going to be the technical type, whereas if you need to understand the balance of sizes across a typographic hierarchy, you’re more likely to be a creative. What you need from a style guide is different. Sure, some people1 need rules: “Do this (responsive pattern)” or “don’t do that (auto-playing video.)” Those people probably also want facts: “Use this (hexadecimal value)” and not that inaccessible colour combination.” Style guides need to do more than list facts and rules. They should demonstrate a design, not just document its parts. The best style guides are inspiring not encyclopaedic. I’ll explain by showing how many style guides currently present information about colour. Colours communicate I’m sure you’ll agree that alongside typography, colour’s one of the most important ingredients in a design. Colour communicates personality, creates mood and is vital to an easily understandable interactive vocabulary. So you’d think that an average style guide would describe all this in any number of imaginative ways. Well, you’d be disappointed, because the most inspiring you’ll find looks like a collection of chips from a paint chart. Lonely Planet’s Rizzo does a great job of separating its Design Elements from UI Components, and while its ‘Click to copy’ colour values are a thoughtful touch, you’ll struggle to get a feeling for Lonely Planet’s design by looking at their colour chips. Lonely Planet’s Rizzo style guide. Lonely Planet approach is a common way to display colour information and it’s one that you’ll also find at Greenpeace, Sky, The Times and on countless more style guides. Greenpeace, Sky and The Times style guides. GOV.UK—not a website known for its creative flair—varies this approach by using circles, which I find strange as circles don’t feature anywhere else in its branding or design. On the plus side though, their designers have provided some context by categorising colours by usage such as text, links, backgrounds and more. GOV.UK style guide. Google’s Material Design offers an embarrassment of colours but most helpfully it also advises how to combine its primary and accent colours into usable palettes. Google’s Material Design. While the ability to copy colour values from a reference might be all a technical person needs, designers need to understand why particular colours were chosen as well as how to use them. Inspiration not documentation Few style guides offer any explanation and even less by way of inspiring examples. Most are extremely vague when they describe colour: “Use colour as a presentation element for either decorative purposes or to convey information.” The Government of Canada’s Web Experience Toolkit states, rather obviously. “Certain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful.” Salesforce tell us, without actually mentioning any of those plentiful differences. I’m also unsure what makes the Draft U.S. Web Design Standards colours a “distinctly American palette” but it will have to work extremely hard to achieve its goal of communicating “warmth and trustworthiness” now. In Canada, “bold and vibrant” colours reflect Alberta’s “diverse landscape.” Adding more colours to their palette has made Adobe “rich, dynamic, and multi-dimensional” and at Skype, colours are “bold, colourful (obviously) and confident” although their style guide doesn’t actually provide information on how to use them. The University of Oxford, on the other hand, is much more helpful by explaining how and why to use their colours: “The (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.” OpenTable style guide. The designers at OpenTable have cleverly considered how to explain the hierarchy of their brand colours by presenting them and their supporting colours in various size chips. It’s also obvious from OpenTable’s design which colours are primary, supporting, accent or neutral without them having to say so. Art directing style guides For the style guides I design for my clients, I go beyond simply documenting their colour palette and type styles and describe visually what these mean for them and their brand. I work to find distinctive ways to present colour to better represent the brand and also to inspire designers. For example, on a recent project for SunLife, I described their palette of colours and how to use them across a series of art directed pages that reflect the lively personality of the SunLife brand. Information about HEX and RGB values, Sass variables and when to use their colours for branding, interaction and messaging is all there, but in a format that can appeal to both creative and technical people. SunLife style guide. Designs © Stuff & Nonsense. Purposeful style guides If you want to improve how you present colour information in your style guides, there’s plenty you can do. For a start, you needn’t confine colour information to the palette page in your style guide. Find imaginative ways to display colour across several pages to show it in context with other parts of your design. Here are two CSS gradient filled ‘cover’ pages from my Purposeful style sheets. Colour impacts other elements too, including typography, so make sure you include colour information on those pages, and vice-versa. Purposeful. Designs © Stuff & Nonsense. A visual hierarchy can be easier to understand than labelling colours as ‘primary,’ ‘supporting,’ or ‘accent,’ so find creative ways to present that hierarchy. You might use panels of different sizes or arrange boxes on a modular grid to fill a page with colour. Don’t limit yourself to rectangular colour chips, use circles or other shapes created using only CSS. If irregular shapes are a part of your brand, fill SVG silhouettes with CSS and then wrap text around them using CSS shapes. Purposeful. Designs © Stuff & Nonsense. Summing up In many ways I’m as frustrated with style guide design as I am with the general state of design on the web. Style guides and pattern libraries needn’t be dull in order to be functional. In fact, they’re the perfect place for you to try out new ideas and technologies. There’s nowhere better to experiment with new properties like CSS Grid than on your style guide. The best style guide designs showcase new approaches and possibilities, and don’t simply document the old ones. Be as creative with your style guide designs as you are with any public-facing part of your website. Purposeful are HTML and CSS style guides templates designed to help you develop creative style guides and pattern libraries for your business or clients. Save time while impressing your clients by using easily customisable HTML and CSS files that have been designed and coded to the highest standards. Twenty pages covering all common style guide components including colour, typography, buttons, form elements, and tables, plus popular pattern library components. Purposeful style guides will be available to buy online in January. Boring people ↩",2016,Andy Clarke,andyclarke,2016-12-13T00:00:00+00:00,https://24ways.org/2016/designing-imaginative-style-guides/,design 325,"""Z's not dead baby, Z's not dead""","While Mr. Moll and Mr. Budd have pipped me to the post with their predictions for 2006, I’m sure they won’t mind if I sneak in another. The use of positioning together with z-index will be one of next year’s hot techniques Both has been a little out of favour recently. For many, positioned layouts made way for the flexibility of floats. Developers I speak to often associate z-index with Dreamweaver’s layers feature. But in combination with alpha transparency support for PNG images in IE7 and full implementation of position property values, the stacking of elements with z-index is going to be big. I’m going to cover the basics of z-index and how it can be used to create designs which ‘break out of the box’. No positioning? No Z! Remember geometry? The x axis represents the horizontal, the y axis represents the vertical. The z axis, which is where we get the z-index, represents /depth/. Elements which are stacked using z-index are stacked from front to back and z-index is only applied to elements which have their position property set to relative or absolute. No positioning, no z-index. Z-index values can be either negative or positive and it is the element with the highest z-index value appears closest to the viewer, regardless of its order in the source. Furthermore, if more than one element are given the same z-index, the element which comes last in source order comes out top of the pile. Let’s take three
        s.
        #one { position: relative; z-index: 3; } #two { position: relative; z-index: 1; } #three { position: relative; z-index: 2; } As you can see, the
        with the z-index of 3 will appear closest, even though it comes before its siblings in the source order. As these three
        s have no defined positioning context in the form of a positioned parent such as a
        , their stacking order is defined from the root element . Simple stuff, but these building blocks are the basis on which we can create interesting interfaces (particularly when used in combination with image replacement and transparent PNGs). Brand building Now let’s take three more basic elements, an

        ,
        and

        , all inside a branding

        which acts a new positioning context. By enclosing them inside a positioned parent, we establish a new stacking order which is independent of either the root element or other positioning contexts on the page.

        Worrysome.com

        Don' worry 'bout a thing...

        Take the weight of the world off your shoulders.

        Applying a little positioning and z-index magic we can both set the position of these elements inside their positioning context and their stacking order. As we are going to use background images made from transparent PNGs, each element will allow another further down the stacking order to show through. This makes for some novel effects, particularly in liquid layouts. (Ed: We’re using n below to represent whatever values you require for your specific design.) #branding { position: relative; width: n; height: n; background-image: url(n); } #branding>h1 { position: absolute; left: n; top: n; width: n; height: n; background-image: url(h1.png); text-indent: n; } #branding>blockquote { position: absolute; left: n; top: n; width: n; height: n; background-image: url(bq.png); text-indent: n; } #branding>p { position: absolute; right: n; top: n; width: n; height: n; background-image: url(p.png); text-indent: n; } Next we can begin to see how the three elements build upon each other. 1. Elements outlined 2. Positioned elements overlayed to show context 3. Our final result Multiple stacking orders Not only can elements within a positioning context be given a z-index, but those positioning contexts themselves can also be stacked. Two positioning contexts, each with their own stacking order Interestingly each stacking order is independent of that of either the root element or its siblings and we can exploit this to make complex layouts from just a few semantic elements. This technique was used heavily on my recent redesign of Karova.com. Dissecting part of Karova.com First the XHTML. The default template markup used for the site places
        and
        as siblings inside their container.

        By giving the navigation
        a lower z-index than the content
        we can ensure that the positioned content elements will always appear closest to the viewer, despite the fact that the navigation comes after the content in the source. #content { position: relative; z-index: 2; } #nav_main { position: absolute; z-index: 1; } Now applying absolute positioning with a negative top value to the

        and a higher z-index value than the following

        ensures that the header sits not only on top of the navigation but also the styled paragraph which follows it. h2 { position: absolute; z-index: 200; top: -n; } h2+p { position: absolute; z-index: 100; margin-top: -n; padding-top: n; } Dissecting part of Karova.com You can see the full effect in the wild on the Karova.com site. Have a great holiday season!",2005,Andy Clarke,andyclarke,2005-12-16T00:00:00+00:00,https://24ways.org/2005/zs-not-dead-baby-zs-not-dead/,design 138,Rounded Corner Boxes the CSS3 Way,"If you’ve been doing CSS for a while you’ll know that there are approximately 3,762 ways to create a rounded corner box. The simplest techniques rely on the addition of extra mark-up directly to your page, while the more complicated ones add the mark-up though DOM manipulation. While these techniques are all very interesting, they do seem somewhat of a kludge. The goal of CSS is to separate structure from presentation, yet here we are adding superfluous mark-up to our code in order to create a visual effect. The reason we are doing this is simple. CSS2.1 only allows a single background image per element. Thankfully this looks set to change with the addition of multiple background images into the CSS3 specification. With CSS3 you’ll be able to add not one, not four, but eight background images to a single element. This means you’ll be able to create all kinds of interesting effects without the need of those additional elements. While the CSS working group still seem to be arguing over the exact syntax, Dave Hyatt went ahead and implemented the currently suggested mechanism into Safari. The technique is fiendishly simple, and I think we’ll all be a lot better off once the W3C stop arguing over the details and allow browser vendors to get on and provide the tools we need to build better websites. To create a CSS3 rounded corner box, simply start with your box element and apply your 4 corner images, separated by commas. .box { background-image: url(top-left.gif), url(top-right.gif), url(bottom-left.gif), url(bottom-right.gif); } We don’t want these background images to repeat, which is the normal behaviour, so lets set all their background-repeat properties to no-repeat. .box { background-image: url(top-left.gif), url(top-right.gif), url(bottom-left.gif), url(bottom-right.gif); background-repeat: no-repeat, no-repeat, no-repeat, no-repeat; } Lastly, we need to define the positioning of each corner image. .box { background-image: url(top-left.gif), url(top-right.gif), url(bottom-left.gif), url(bottom-right.gif); background-repeat: no-repeat, no-repeat, no-repeat, no-repeat; background-position: top left, top right, bottom left, bottom right; } And there we have it, a simple rounded corner box with no additional mark-up. As well as using multiple background images, CSS3 also has the ability to create rounded corners without the need of any images at all. You can do this by setting the border-radius property to your desired value as seen in the next example. .box { border-radius: 1.6em; } This technique currently works in Firefox/Camino and creates a nice, if somewhat jagged rounded corner. If you want to create a box that works in both Mozilla and WebKit based browsers, why not combine both techniques and see what happens.",2006,Andy Budd,andybudd,2006-12-04T00:00:00+00:00,https://24ways.org/2006/rounded-corner-boxes-the-css3-way/,code 333,The Attribute Selector for Fun and (no ad) Profit,"If I had a favourite CSS selector, it would undoubtedly be the attribute selector (Ed: You really need to get out more). For those of you not familiar with the attribute selector, it allows you to style an element based on the existence, value or partial value of a specific attribute. At it’s very basic level you could use this selector to style an element with particular attribute, such as a title attribute. CSS In this example I’m going to make all elements with a title attribute grey. I am also going to give them a dotted bottom border that changes to a solid border on hover. Finally, for that extra bit of feedback, I will change the cursor to a question mark on hover as well. abbr[title] { color: #666; border-bottom: 1px dotted #666; } abbr[title]:hover { border-bottom-style: solid; cursor: help; } This provides a nice way to show your site users that elements with title tags are special, as they contain extra, hidden information. Most modern browsers such as Firefox, Safari and Opera support the attribute selector. Unfortunately Internet Explorer 6 and below does not support the attribute selector, but that shouldn’t stop you from adding nice usability embellishments to more modern browsers. Internet Explorer 7 looks set to implement this CSS2.1 selector, so expect to see it become more common over the next few years. Styling an element based on the existence of an attribute is all well and good, but it is still pretty limited. Where attribute selectors come into their own is their ability to target the value of an attribute. You can use this for a variety of interesting effects such as styling VoteLinks. VoteWhats? If you haven’t heard of VoteLinks, it is a microformat that allows people to show their approval or disapproval of a links destination by adding a pre-defined keyword to the rev attribute. For instance, if you had a particularly bad meal at a restaurant, you could signify your dissaproval by adding a rev attribute with a value of vote-against. Momma Cherri's You could then highlight these links by adding an image to the right of these links. a[rev=""vote-against""]{ padding-right: 20px; background: url(images/vote-against.png) no-repeat right top; } This is a useful technique, but it will only highlight VoteLinks on sites you control. This is where user stylesheets come into effect. If you create a user stylesheet containing this rule, every site you visit that uses VoteLinks will receive your new style. Cool huh? However my absolute favourite use for attribute selectors is as a lightweight form of ad blocking. Most online adverts conform to industry-defined sizes. So if you wanted to block all banner-ad sized images, you could simply add this line of code to your user stylesheet. img[width=""468""][height=""60""], img[width=""468px""][height=""60px""] { display: none !important; } To hide any banner-ad sized element, such as flash movies, applets or iFrames, simply apply the above rule to every element using the universal selector. *[width=""468""][height=""60""], *[width=""468px""][height=""60px""] { display: none !important; } Just bare in mind when using this technique that you may accidentally hide something that isn’t actually an advert; it just happens to be the same size. The Interactive Advertising Bureau lists a number of common ad sizes. Using these dimensions, you can create stylesheet that blocks all the popular ad formats. Apply this as a user stylesheet and you never need to suffer another advert again. Here’s wishing you a Merry, ad-free Christmas.",2005,Andy Budd,andybudd,2005-12-11T00:00:00+00:00,https://24ways.org/2005/the-attribute-selector-for-fun-and-no-ad-profit/,code 247,Managing Flow and Rhythm with CSS Custom Properties,"An important part of designing user interfaces is creating consistent vertical rhythm between elements. Creating consistent, predictable space doesn’t just make your web pages and views look better, but it can also improve the scan-ability. Browsers ship with default CSS and these styles often create consistent rhythm for flow elements out of the box. The problem is though that we often reset these styles with a reset. Elements such as

        and
        also have no default margin or padding associated with them. I’ve tried all sorts of weird and wonderful techniques to find a balance between using inherited CSS while also levelling the playing field for component driven front-ends with very little success. This experimentation is how I landed on the flow utility, though and I’m going to show you how it works. Let’s dive in! The Flow utility With the ever-growing number of folks working with component libraries and design systems, we could benefit from a utility that creates space for us, only when it’s appropriate to do so. The problem with my previous attempts at fixing this is that the spacing values were very rigid. That’s fine for 90% of contexts, but sometimes, it’s handy to be able to tweak the values based on the exact context of your component. This is where CSS Custom Properties come in handy. The code .flow { --flow-space: 1em; } .flow > * + * { margin-top: var(--flow-space); } What this code does is enable you to add a class of flow to an element which will then add margin-top to sibling elements within that element. We use the lobotomised owl selector to select these siblings. This approach enables an almost anonymous and automatic system which is ideal for component library based front-ends where components probably don’t have any idea what surrounds them. The other important part of this utility is the usage of the --flow-space custom property. We define it in the .flow component and each element within it will be spaced by --flow-space, by default. The beauty about setting this as a custom property is that custom properties also participate in the cascade, so we can utilise specificity to change it if we need it. Pretty cool, right? Let’s look at some examples. A basic example See the Pen CSS Flow Utility: Basic implementation by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/LXqerj What we’ve got in this example is some basic HTML content that has a class of flow on the parent article element. Because there’s a very heavy-handed reset added as a dependency, all of the content would have been squished together without the flow utility. Because our --flow-space custom property is set to 1em, the space between elements is 1X the font size of the element in question. This means that a

        in this context has a calculated margin-top value of 28.8px, because it has an assigned font size of 1.8rem. If we were to globally change the --flow-space value to 1.1em for example, we’d affect everything because margin values would be calculated as 1.1X the font size. This example looks great because using font size as the basis of rhythm works really well. What if we wanted to to tweak certain elements within this article, though? See the Pen CSS Flow Utility: Tweaked Basic implementation by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/qQgxaY I like lots of whitespace with my article layouts, so the 1em space isn’t going to cut it for all elements. I like to provide plenty of space between headed sections, so I increase the --flow-space in these instances: h2 { --flow-space: 3rem; } Notice also how I also switch over to using rem units? I want to make sure that these overrides are always based on the root font size. This is a personal preference of mine and you can use whatever units you want. Just be aware that it’s better for accessibility to use flexible units like em, rem and %, so that a user’s font size preferences are honoured. A more advanced example Although the flow utility is super useful for a plethora of contexts, it really shines when working with a few unrelated components. Instead of having to write specific layout CSS just for your particular context, you can use flow and --flow-space to create predictable and contextual space. See the Pen CSS Flow Utility: Unrelated components by Andy Bell (@hankchizljaw) on CodePen. https://codepen.io/hankchizljaw/pen/ZmPGyL In this example, we’ve got ourselves a little prototype layout that features a media element, followed by a grid of features. By using flow, it was really quick and easy to generate space between those two main elements. It was also easy to create space within the components. For example, I added it to the .media__content element, so that the article’s content would space itself:
        ...
        Something to remember though: the custom properties cascade in the same way that other CSS values do, so you’ve got to keep that in mind. We’ve got a great example of that in this example where because we’ve got the flow utility on our .features component, which has a --flow-space override: the child elements of .features will inherit that value, so we’ve had to set another value on the .features__list element. “But what about old browsers?”, I hear you cry We’re using CSS Custom Properties that at the time of writing, have about 88% support. One thing we can do to remedy the other 12% of browsers is to set a default, traditional margin-top value of 1em, so it calculates itself based on the element’s font-size: .flow { --flow-space: 1em; } .flow > * + * { margin-top: 1em; margin-top: var(--flow-space); } Thanks to the cascading and declarative nature of CSS, we can set that default margin-top value and then immediately set it to use the custom property instead. Browsers that understand Custom Properties will automatically apply them—those that don’t will ignore them. Yay for the cascade and progressive enhancement! Wrapping up This tiny little utility can bring great power for when you want to consistently space elements, vertically. It also—thanks to the power of the modern web—allows us to create contextual overrides without creating modifier classes or shame CSS. If you’ve got other methods of doing this sort of work, please let me know on Twitter. I’d love to see what you’re working on!",2018,Andy Bell,andybell,2018-12-07T00:00:00+00:00,https://24ways.org/2018/managing-flow-and-rhythm-with-css-custom-properties/,code 163,Get To Grips with Slippy Maps,"Online mapping has definitely hit mainstream. Google Maps made ‘slippy maps’ popular and made it easy for any developer to quickly add a dynamic map to his or her website. You can now find maps for store locations, friends nearby, upcoming events, and embedded in blogs. In this tutorial we’ll show you how to easily add a map to your site using the Mapstraction mapping library. There are many map providers available to choose from, each with slightly different functionality, design, and terms of service. Mapstraction makes deciding which provider to use easy by allowing you to write your mapping code once, and then easily switch providers. Assemble the pieces Utilizing any of the mapping library typically consists of similar overall steps: Create an HTML div to hold the map Include the Javascript libraries Create the Javascript Map element Set the initial map center and zoom level Add markers, lines, overlays and more Create the Map Div The HTML div is where the map will actually show up on your page. It needs to have a unique id, because we’ll refer to that later to actually put the map here. This also lets you have multiple maps on a page, by creating individual divs and Javascript map elements. The size of the div also sets the height and width of the map. You set the size using CSS, either inline with the element, or via a CSS reference to the element id or class. For this example, we’ll use inline styling.
        Include Javascript libraries A mapping library is like any Javascript library. You need to include the library in your page before you use the methods of that library. For our tutorial, we’ll need to include at least two libraries: Mapstraction, and the mapping API(s) we want to display. Our first example we’ll use the ubiquitous Google Maps library. However, you can just as easily include Yahoo, MapQuest, or any of the other supported libraries. Another important aspect of the mapping libraries is that many of them require an API key. You will need to agree to the terms of service, and get an API key these. Create the Map Great, we’ve now put in all the pieces we need to start actually creating our map. This is as simple as creating a new Mapstraction object with the id of the HTML div we created earlier, and the name of the mapping provider we want to use for this map. With several of the mapping libraries you will need to set the map center and zoom level before the map will appear. The map centering actually triggers the initialization of the map. var mapstraction = new Mapstraction('map','google'); var myPoint = new LatLonPoint(37.404,-122.008); mapstraction.setCenterAndZoom(myPoint, 10); A note about zoom levels. The setCenterAndZoom function takes two parameters, the center as a LatLonPoint, and a zoom level that has been defined by mapping libraries. The current usage is for zoom level 1 to be “zoomed out”, or view the entire earth – and increasing the zoom level as you zoom in. Typically 17 is the maximum zoom, which is about the size of a house. Different mapping providers have different quality of zoomed in maps over different parts of the world. This is a perfect reason why using a library like Mapstraction is very useful, because you can quickly change mapping providers to accommodate users in areas that have bad coverage with some maps. To switch providers, you just need to include the Javascript library, and then change the second parameter in the Mapstraction creation. Or, you can call the switch method to dynamically switch the provider. So for Yahoo Maps (demo): var mapstraction = new Mapstraction('map','yahoo'); or Microsoft Maps (demo): var mapstraction = new Mapstraction('map','microsoft'); want a 3D globe in your browser? try FreeEarth (demo): var mapstraction = new Mapstraction('map','freeearth'); or even OpenStreetMap (free your data!) (demo): var mapstraction = new Mapstraction('map','openstreetmap'); Visit the Mapstraction multiple map demo page for an example of how easy it is to have many maps on your page, each with a different provider. Adding Markers While adding your first map is fun, and you can probably spend hours just sliding around, the point of adding a map to your site is usually to show the location of something. So now you want to add some markers. There are a couple of ways to add to your map. The simplest is directly creating markers. You could either hard code this into a rather static page, or dynamically generate these using whatever tools your site is built on. var marker = new Marker( new LatLonPoint(37.404,-122.008) ); marker.setInfoBubble(""It's easy to add maps to your site""); mapstraction.addMarker( marker ); There is a lot more you can do with markers, including changing the icon, adding timestamps, automatically opening the bubble, or making them draggable. While it is straight-forward to create markers one by one, there is a much easier way to create a large set of markers. And chances are, you can make it very easy by extending some data you already are sharing: RSS. Specifically, using GeoRSS you can easily add a large set of markers directly to a map. GeoRSS is a community built standard (like Microformats) that added geographic markup to RSS and Atom entries. It’s as simple as adding 42 -83 to your feeds to share items via GeoRSS. Once you’ve done that, you can add that feed as an ‘overlay’ to your map using the function: mapstraction.addOverlay(""http://api.flickr.com/services/feeds/groups_pool.gne?id=322338@N20&format=rss_200&georss=1""); Mapstraction also supports KML for many of the mapping providers. So it’s easy to add various data sources together with your own data. Check out Mapufacture for a growing index of available GeoRSS feeds and KML documents. Play with your new toys Mapstraction offers a lot more functionality you can utilize for demonstrating a lot of geographic data on your website. It also includes geocoding and routing abstraction layers for making sure your users know where to go. You can see more on the Mapstraction website: http://mapstraction.com.",2007,Andrew Turner,andrewturner,2007-12-02T00:00:00+00:00,https://24ways.org/2007/get-to-grips-with-slippy-maps/,code 304,Five Lessons From My First 18 Months as a Dev,"I recently moved from Sydney to London to start a dream job with Twitter as a software engineer. A software engineer! Who would have thought. Having started my career as a journalist, the title ‘engineer’ is very strange to me. The notion of writing in first person is also very strange. Journalists are taught to be objective, invisible, to keep yourself out of the story. And here I am writing about myself on a public platform. Cringe. Since I started learning to code I’ve often felt compelled to write about my experience. I want to share my excitement and struggles with the world! But as a junior I’ve been held back by thoughts like ‘whatever you have to say won’t be technical enough’, ‘any time spent writing a blog would be better spent writing code’, ‘blogging is narcissistic’, etc.  Well, I’ve been told that your thirties are the years where you stop caring so much about what other people think. And I’m almost 30. So here goes! These are five key lessons from my first year and a half in tech: Deployments should delight, not dread Lesson #1: Making your deployment process as simple as possible is worth the investment. In my first dev job, I dreaded deployments. We would deploy every Sunday night at 8pm. Preparation would begin the Friday before. A nominated deployment manager would spend half a day tagging master, generating scripts, writing documentation and raising JIRAs. The only fun part was choosing a train gif to post in HipChat: ‘All aboard! The deployment train leaves in 3, 2, 1…” When Sunday night came around, at least one person from every squad would need to be online to conduct smoke tests. Most times, the deployments would succeed. Other times they would fail. Regardless, deployments ate into people’s weekend time — and they were intense. Devs would rush to have their code approved before the Friday cutoff. Deployment managers who were new to the process would fear making a mistake.  The team knew deployments were a problem. They were constantly striving to improve them. And what I’ve learnt from Twitter is that when they do, their lives will be bliss. TweetDeck’s deployment process fills me with joy and delight. It’s quick, easy and stress free. In fact, it’s so easy I deployed code on my first day in the job! Anyone can deploy, at any time of day, with a single command. Rollbacks are just as simple. There’s no rush to make the deployment train. No manual preparation. No fuss. Value — whether in the form of big new features, simple UI improvements or even production bug fixes — can be shipped in an instant. The team assures me the process wasn’t always like this. They invested lots of time in making their deployments better. And it’s clearly paid off. Code reviews need love, time and acceptance Lesson #2: Code reviews are a three-way gift. Every time I review someone else’s code, I help them, the team and myself. Code reviews were another pain point in my previous job. And to be honest, I was part of the problem. I would raise code reviews that were far too big. They would take days, sometimes weeks, to get merged. One of my reviews had 96 comments! I would rarely review other people’s code because I felt too junior, like my review didn’t carry any weight.  The review process itself was also tiring, and was often raised in retrospectives as being slow. In order for code to be merged it needed to have ticks of approval from two developers and a third tick from a peer tester. It was the responsibility of the author to assign the reviewers and tester. It was felt that if it was left to team members to assign themselves to reviews, the “someone else will do it” mentality would kick in, and nothing would get done. At TweetDeck, no-one is specifically assigned to reviews. Instead, when a review is raised, the entire team is notified. Without fail, someone will jump on it. Reviews are seen as blocking. They’re seen to be equally, if not more important, than your own work. I haven’t seen a review sit for longer than a few hours without comments.  We also don’t work on branches. We push single commits for review, which are then merged to master. This forces the team to work in small, incremental changes. If a review is too big, or if it’s going to take up more than an hour of someone’s time, it will be sent back. What I’ve learnt so far at Twitter is that code reviews must be small. They must take priority. And they must be a team effort. Being a new starter is no “get out of jail free card”. In fact, it’s even more of a reason to be reviewing code. Reviews are a great way to learn, get across the product and see different programming styles. If you’re like me, and find code reviews daunting, ask to pair with a senior until you feel more confident. I recently paired with my mentor at Twitter and found it really helpful. Get friendly with feature flagging Lesson #3: Feature flagging gives you complete control over how you build and release a project. Say you’re implementing a new feature. It’s going to take a few weeks to complete. You’ll complete the feature in small, incremental changes. At what point do these changes get merged to master? At what point do they get deployed? Do you start at the back end and finish with the UI, so the user won’t see the changes until they’re ready? With feature flagging — it doesn’t matter. In fact, with feature flagging, by the time you are ready to release your feature, it’s already deployed, sitting happily in master with the rest of your codebase.  A feature flag is a boolean value that gets wrapped around the code relating to the thing you’re working on. The code will only be executed if the value is true. if (TD.decider.get(‘new_feature’)) { //code for new feature goes here } In my first dev job, I deployed a navigation link to the feature I’d been working on, making it visible in the product, even though the feature wasn’t ready. “Why didn’t you use a feature flag?” a senior dev asked me. An honest response would have been: “Because they’re confusing to implement and I don’t understand the benefits of using them.” The fix had to wait until the next deployment. The best thing about feature flagging at TweetDeck is that there is no need to deploy to turn on or off a feature. We set the status of the feature via an interface called Deckcider, and the code makes regular API requests to get the status.  At TweetDeck we are also able to roll our features out progressively. The first rollout might be to a staging environment. Then to employees only. Then to 10 per cent of users, 20 per cent, 30 per cent, and so on. A gradual rollout allows you to monitor for bugs and unexpected behaviour, before releasing the feature to the entire user base. Sometimes a piece of work requires changes to existing business logic. So the code might look more like this: if (TD.decider.get(‘change_to_existing_feature’)) { //new logic goes here } else { //old logic goes here } This seems messy, right? Riddling your code with if else statements to determine which path of logic should be executed, or which version of the UI should be displayed. But at Twitter, this is embraced. You can always clean up the code once a feature is turned on. This isn’t essential, though. At least not in the early days. When a cheeky bug is discovered, having the flag in place allows the feature to be very quickly turned off again. Let data and experimentation drive development Lesson #4: Use data to determine the direction of your product and measure its success. The first company I worked for placed a huge amount of emphasis on data-driven decision making. If we had an idea, or if we wanted to make a change, we were encouraged to “bring data” to show why it was necessary. “Without data, you’re just another person with an opinion,” the chief data scientist would say. This attitude helped to ensure we were building the right things for our customers. Instead of just plucking a new feature out of thin air, it was chosen based on data that reflected its need. But how do you design that feature? How do you know that the design you choose will have the desired impact? That’s where experiments come into play.  At TweetDeck we make UI changes that we hope will delight our users. But the assumptions we make about our users are often wrong. Our front-end team recently sat in a room and tried to guess which UIs from A/B tests had produced better results. Half the room guessed incorrectly every time. We can’t assume a change we want to make will have the impact we expect. So we run an experiment. Here’s how it works. Users are placed into buckets. One bucket of users will have access to the new feature, the other won’t. We hypothesise that the bucket exposed to the new feature will have better results. The beauty of running an experiment is that we’ll know for sure. Instead of blindly releasing the feature to all users without knowing its impact, once the experiment has run its course, we’ll have the data to make decisions accordingly. Hire the developer, not the degree Lesson #5: Testing candidates on real world problems will allow applicants from all backgrounds to shine. Surely, a company like Twitter would give their applicants insanely difficult code tests, and the toughest technical questions, that only the cleverest CS graduates could pass, I told myself when applying for the job. Lucky for me, this wasn’t the case. The process was insanely difficult—don’t get me wrong—but the team at TweetDeck gave me real world problems to solve. The first code test involved bug fixes, performance and testing. The second involved DOM traversal and manipulation. Instead of being put on the spot in a room with a whiteboard and pen I was given a task, access to the internet, and time to work on it. Similarly, in my technical interviews, I was asked to pair program on real world problems that I was likely to face on the job. In one of my phone screenings I was told Twitter wanted to increase diversity in its teams. Not just gender diversity, but also diversity of experience and background. Six months later, with a bunch of new hires, team lead Tom Ashworth says TweetDeck has the most diverse team it’s ever had. “We designed an interview process that gave us a way to simulate the actual job,” he said. “It’s not about testing whether you learnt an algorithm in school.” Is this lowering the bar? No. The bar is whether a candidate has the ability to solve problems they are likely to face on the job. I recently spoke to a longstanding Atlassian engineer who said they hadn’t seen an algorithm in their seven years at the company. These days, only about 50 per cent of developers have computer science degrees. The majority of developers are self taught, learn on the job or via online courses. If you want to increase diversity in your engineering team, ensure your interview process isn’t excluding these people.",2016,Amy Simmons,amysimmons,2016-12-20T00:00:00+00:00,https://24ways.org/2016/my-first-18-months-as-a-dev/,process 293,A Favor for Your Future Self,"We tend to think about the future when we build things. What might we want to be able to add later? How can we refactor this down the road? Will this be easy to maintain in six months, a year, two years? As best we can, we try to think about the what-ifs, and build our websites, systems, and applications with this lens. We comment our code to explain what we knew at the time and how that impacted how we built something. We add to-dos to the things we want to change. These are all great things! Whether or not we come back to those to-dos, refactor that one thing, or add new features, we put in a bit of effort up front just in case to give us a bit of safety later. I want to talk about a situation that Past Alicia and Team couldn’t even foresee or plan for. Recently, the startup I was a part of had to remove large sections of our website. Not just content, but entire pages and functionality. It wasn’t a very pleasant experience, not only for the reason why we had to remove so much of what we had built, but also because it’s the ultimate “I really hope this doesn’t break something else” situation. It was a stressful and tedious effort of triple checking that the things we were removing weren’t dependencies elsewhere. To be honest, we wouldn’t have been able to do this with any amount of success or confidence without our test suite. Writing tests for code is one of those things that developers really, really don’t want to do. It’s one of the easiest things to cut in the development process, and there’s often a struggle to have developers start writing tests in the first place. One of the best lessons the web has taught us is that we can’t, in good faith, trust the happy path. We must make sure ourselves, and our users, aren’t in a tough spot later on because we only thought of the best case scenarios. JavaScript Regardless of your opinion on whether or not everything needs to be built primarily with JavaScript, if you’re choosing to build a JavaScript heavy app, you absolutely should be writing some combination of unit and integration tests. Unit tests are for testing extremely isolated and small pieces of code, which we refer to as the units themselves. Great for reused functions and small, scoped areas, this is the closest you examine your code with the testing microscope. For example, if we were to build a calculator, the most minute piece we could test could be the basic operations. /* * This example uses a test framework called Jasmine */ describe(""Calculator Operations"", function () { it(""Should add two numbers"", function () { // Say we have a calculator Calculator.init(); // We can run the function that does our addition calculation... var result = Calculator.addNumbers(7,3); // ...and ensure we're getting the right output expect(result).toBe(10); }); }); Even though these teeny bits work in isolation, we should ensure that connecting the large pieces work, as well. This is where integration tests excel. These tests ensure that two or more different areas of code, that may not directly know about each other, still behave in expected ways. Let’s build upon our calculator - we may want the operations to be saved in memory after a calculation runs. This isn’t as suited for a unit test because there are a few other moving pieces involved in the process (the calculations, checking if the result was an error, etc.). it(“Should remember the last calculation”, function () { // Run an operation Calculator.addNumbers(7,10); // Expect something else to have happened as a result expect(Calculator.updateCurrentValue).toHaveBeenCalled(); expect(Calculator.currentValue).toBe(17); }); Unit and integration tests provide assurance that your hand-rolled JavaScript should, for the most part, never fail in a grand fashion. Although it still might happen, you could be able to catch problems way sooner than without a test suite, and hopefully never push those failures to your production environment. Interfaces Regardless of how you’re building something, it most definitely has some kind of interface. Whether you’re using a very barebones structure, or you’re leveraging a whole design system, these things can be tested as well. Acceptance testing helps us ensure that users can get from point A to point B within our web things, which can provide assurance that major features are always functioning properly. By simulating user input and data entry, we can go through whole user workflows to test for both success and failure scenarios. These are not necessarily for simulating edge-case scenarios, but rather ensuring that our core offerings are stable. For example, if your site requires signup, you want to make sure the workflow is behaving as expected - allowing valid information to go through signup, while invalid information does not let you progress. /* * This example uses Jasmine along with an add-on called jasmine-integration */ describe(""Acceptance tests"", function () { // Go to our signup page var page = visit(""/signup""); // Fill our signup form with invalid information page.fill_in(""input[name='email']"", ""Not An Email""); page.fill_in(""input[name='name']"", ""Alicia""); page.click(""button[type=submit]""); // Check that we get an expected error message it(""Shouldn't allow signup with invalid information"", function () { expect(page.find(""#signupError"").hasClass(""hidden"")).toBeFalsy(); }); // Now, fill our signup form with valid information page.fill_in(""input[name='email']"", ""thisismyemail@gmail.com""); page.fill_in(""input[name='name']"", ""Gerry""); page.click(""button[type=submit]""); // Check that we get an expected success message and the error message is hidden it(""Should allow signup with valid information"", function () { expect(page.find(""#signupError"").hasClass(""hidden"")).toBeTruthy(); expect(page.find(""#thankYouMessage"").hasClass(""hidden"")).toBeFalsy(); }); }); In terms of visual design, we’re now able to take snapshots of what our interfaces look like before and after any code changes to see what has changed. We call this visual regression testing. Rather than being a pass or fail test like our other examples thus far, this is more of an awareness test, intended to inform developers of all the visual differences that have occurred, intentional or not. Developers may accidentally introduce a styling change or fix that has unintended side effects on other areas of a website - visual regression testing helps us catch these sooner rather than later. These do require a bit more consistent grooming than other tests, but can be valuable in major CSS refactors or if your CSS is generally a bit like Jenga. Tools like PhantomCSS will take screenshots of your pages, and do a visual comparison to check what has changed between two sets of images. The code would look something like this: /* * This example uses PhantomCSS */ casper.start(""/home"").then(function(){ // Initial state of form phantomcss.screenshot(""#signUpForm"", ""sign up form""); // Hit the sign up button (should trigger error) casper.click(""button#signUp""); // Take a screenshot of the UI component phantomcss.screenshot(""#signUpForm"", ""sign up form error""); // Fill in form by name attributes & submit casper.fill(""#signUpForm"", { name: ""Alicia Sedlock"", email: ""alicia@example.com"" }, true); // Take a second screenshot of success state phantomcss.screenshot(""#signUpForm"", ""sign up form success""); }); You run this code before starting any development, to create your baseline set of screen captures. After you’ve completed a batch of work, you run PhantomCSS again. This will create a second batch of screenshots, which are then put through an image comparison tool to display any differences that occurred. Say you changed your margins on our form elements – your image diff would look something like this: This is a great tool for ensuring not just your site retains its expected styling, but it’s also great for ensuring nothing accidentally changes in the living style guide or modular components you may have developed. It’s hard to keep eagle eyes on every visual aspect of your site or app, so visual regression testing helps to keep these things monitored. Conclusion The shape and size of what you’re testing for your site or app will vary. You may not need lots of unit or integration tests if you don’t write a lot of JavaScript. You may not need visual regression testing for a one page site. It’s important to assess your codebase to see which tests would provide the most benefit for you and your team. Writing tests isn’t a joy for most developers, myself included. But I end up thanking Past Alicia a lot when there are tests, because otherwise I would have introduced a lot of issues into codebases. Shipping code that’s broken breaks trust with our users, and it’s our responsibility as developers to make sure that trust isn’t broken. Testing shouldn’t be considered a “nice to have” - it should be an integral piece of our workflow and our day-to-day job.",2016,Alicia Sedlock,aliciasedlock,2016-12-03T00:00:00+00:00,https://24ways.org/2016/a-favor-for-your-future-self/,code 275,Context First: Web Strategy in Four Handy Ws,"Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions. Pretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it’s almost too good to be true. Who? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You’ll probably have noticed feeling underwhelmed by certain news pieces in the past – disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws – those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they’re not there. Question everything I’ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I’d scrutinize everything, trying to justify or explain my rationale using these Ws, but I’d also find myself ripping apart the stuff that clearly couldn’t justify itself against the same criteria. So when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it’s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn’t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that… Content first I was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it’s absolutely the right way to work. And surprised, because personally it’s always been the way I’ve done it – I wasn’t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can’t even imagine how you’d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely? It’s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it’s fantastic to see a tangible shift in thinking – away from those bleak times, where making things up was somehow deemed an appropriate way to do things – there’s now a new bad guy in town. With any buzzword solution of the moment, there’s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it’s literally the first thing they do. The project starts, there’s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations. All that’s happened is that the ‘making stuff up’ part has shifted along the line, away from layout and UI, back to the content. Starting is too easy I can’t remember where I first heard that phrase, but it’s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We’re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it’s beyond the level of deep planning and prelaunch finessing we’d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we’re making before we even start. The four Ws For product definition, only four of the five Ws really apply, although there’s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user’s engagement with your product is something you can make a call on depending on the specifics of the project. So, here’s my take on the four essential Ws. I’ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients’ needs may differ, but these four starting points will get you pretty close to where you need to be. Who It’s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing – it’s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can’t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I’m not talking about deep user research. That should come later. These are the absolute basics. What’s the context for their visit? How informed are they? What’s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You’ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it’s impossible to start to design with any empathy. What Once you become deeply involved directly with a product or service, it’s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it’s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand. Often products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There’s a value proposition for the customer and, if they choose to engage with it, there’s a value exchange. If that proposition or exchange isn’t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it’s easy to create content, that shouldn’t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience. Why In advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it’s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it’s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer. It’s our job as designers to question things: we’re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he’ll have a better product as a result. Where In this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor… The where we’re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized? It’s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They’re comfortable with things that they’ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great. To conclude So there we have it – the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you’re building your product on, and the content that you’re creating to form that product can only ever fit into one genre. Fiction.",2011,Alex Morris,alexmorris,2011-12-10T00:00:00+00:00,https://24ways.org/2011/context-first/,content 193,Web Content Accessibility Guidelines—for People Who Haven't Read Them,"I’ve been a huge fan of the Web Content Accessibility Guidelines 2.0 since the World Wide Web Consortium (W3C) published them, nine years ago. I’ve found them practical and future-proof, and I’ve found that they can save a huge amount of time for designers and developers. You can apply them to anything that you can open in a browser. My favourite part is when I use the guidelines to make a website accessible, and then attend user-testing and see someone with a disability easily using that website. Today, the United Nations International Day of Persons with Disabilities, seems like a good time to re-read Laura Kalbag’s explanation of why we should bother with accessibility. That should motivate you to devour this article. If you haven’t read the Web Content Accessibility Guidelines 2.0, you might find them a bit off-putting at first. The editors needed to create a single standard that countries around the world could refer to in legislation, and so some of the language in the guidelines reads like legalese. The editors also needed to future-proof the guidelines, and so some terminology—such as “time-based media” and “programmatically determined”—can sound ambiguous. The guidelines can seem lengthy, too: printing the guidelines, the Understanding WCAG 2.0 document, and the Techniques for WCAG 2.0 document would take 1,200 printed pages. This festive season, let’s rip off that legalese and ambiguous terminology like wrapping paper, and see—in a single article—what gifts the Web Content Accessibility Guidelines 2.0 editors have bestowed upon us. Can your users perceive the information on your website? The first guideline has criteria that help you prevent your users from asking “What the **** is this thing here supposed to be?” 1.1.1 Text is the most accessible format for information. Screen readers—such as the “VoiceOver” setting on your iPhone or the “TalkBack” app on your Android phone—understand text better than any other format. The same applies for other assistive technology, such as translation apps and Braille displays. So, if you have anything on your webpage that’s not text, you must add some text that gives your user the same information. You probably know how to do this already; for example: for images in webpages, put some alternative text in an alt attribute to tell your user what the image conveys to the user; for photos in tweets, add a description to make the images accessible; for Instagram posts, write a caption that conveys the photo’s information. The alternative text should allow the user to get the same information as someone who can see the image. For websites that have too many images for someone to add alternative text to, consider how machine learning and Dynamically Generated Alt Text might—might—be appropriate. You can probably think of a few exceptions where providing text to describe an image might not make sense. Remember I described these guidelines as “practical”? They cover all those exceptions: User interface controls such as buttons and text inputs must have names or labels to tell your user what they do. If your webpage has video or audio (more about these later on!), you must—at least—have text to tell the user what they are. Maybe your webpage has a test where your user has to answer a question about an image or some audio, and alternative text would give away the answer. In that case, just describe the test in text so your users know what it is. If your webpage features a work of art, tell your user the experience it evokes. If you have to include a Captcha on your webpage—and please avoid Captchas if at all possible, because some users cannot get past them—you must include text to tell your user what it is, and make sure that it doesn’t rely on only one sense, such as vision. If you’ve included something just as decoration, you must make sure that your user’s assistive technology can ignore it. Again, you probably know how to do this. For example, you could use CSS instead of HTML to include decorative images, or you could add an empty alt attribute to the img element. (Please avoid that recent trend where developers add empty alt attributes to all images in a webpage just to make the HTML validate. You’re better than that.) (Notice that the guidelines allow you to choose how to conform to them, with whatever technology you choose. To make your website conform to a guideline, you can either choose one of the techniques for WCAG 2.0 for that guideline or come up with your own. Choosing a tried-and-tested technique usually saves time!) 1.2.1 If your website includes a podcast episode, speech, lecture, or any other recorded audio without video, you must include a transcription or some other text to give your user the same information. In a lot of cases, you might find this easier than you expect: professional transcription services can prove relatively inexpensive and fast, and sometimes a speaker or lecturer can provide the speech or lecture notes that they read out word-for-word. Just make sure that all your users can get the same information and the same results, whether they can hear the audio or not. For example, David Smith and Marco Arment always publish episode transcripts for their Under the Radar podcast. Similarly, if your website includes recorded video without audio—such as an animation or a promotional video—you must either use text to detail what happens in the video or include an audio version. Again, this might work out easier then you perhaps fear: for example, you could check to see whether the animation started life as a list of instructions, or whether the promotional video conveys the same information as the “About Us” webpage. You want to make sure that all your users can get the same information and the same results, whether they can see that video or not. 1.2.2 If your website includes recorded videos with audio, you must add captions to those videos for users who can’t hear the audio. Professional transcription services can provide you with time-stamped text in caption formats that YouTube supports, such as .srt and .sbv. You can upload those to YouTube, so captions appear on your videos there. YouTube can auto-generate captions, but the quality varies from impressively accurate to comically inaccurate. If you have a text version of what the people in the video said—such as the speech that a politician read or the bedtime story that an actor read—you can create a transcript file in .txt format, without timestamps. YouTube then creates captions for your video by synchronising that text to the audio in the video. If you host your own videos, you can ask a professional transcription service to give you .vtt files that you can add to a video element’s track element—or you can handcraft your own. (A quick aside: if your website has more videos than you can caption in a reasonable amount of time, prioritise the most popular videos, the most important videos, and the videos most relevant to people with disabilities. Then make sure your users know how to ask you to caption other videos as they encounter them.) 1.2.3 If your website has recorded videos that have audio, you must add an “audio description” narration to the video to describe important visual details, or add text to the webpage to detail what happens in the video for users who cannot see the videos. (I like to add audio files from videos to my Huffduffer account so that I can listen to them while commuting.) Maybe your home page has a video where someone says, “I’d like to explain our new TPS reports” while “Bill Lumbergh, division Vice President of Initech” appears on the bottom of the screen. In that case, you should add an audio description to the video that announces “Bill Lumbergh, division Vice President of Initech”, just before Bill starts speaking. As always, you can make life easier for yourself by considering all of your users, before the event: in this example, you could ask the speaker to begin by saying, “I’m Bill Lumbergh, division Vice President of Initech, and I’d like to explain our new TPS reports”—so you won’t need to spend time adding an audio description afterwards. 1.2.4 If your website has live videos that have some audio, you should get a stenographer to provide real-time captions that you can include with the video. I’ll be honest: this can prove tricky nowadays. The Web Content Accessibility Guidelines 2.0 predate YouTube Live, Instagram live Stories, Periscope, and other such services. If your organisation creates a lot of live videos, you might not have enough resources to provide real-time captions for each one. In that case, if you know the contents of the audio beforehand, publish the contents during the live video—or failing that, publish a transcription as soon as possible. 1.2.5 Remember what I said about the recorded videos that have audio? If you can choose to either add an audio description or add text to the webpage to detail what happens in the video, you should go with the audio description. 1.2.6 If your website has recorded videos that include audio information, you could provide a sign language version of the audio information; some people understand sign language better than written language. (You don’t need to caption a video of a sign language version of audio information.) 1.2.7 If your website has recorded videos that have audio, and you need to add an audio description, but the audio doesn’t have enough pauses for you to add an “audio description” narration, you could provide a separate version of that video where you have added pauses to fit the audio description into. 1.2.8 Let’s go back to the recorded videos that have audio once more! You could add text to the webpage to detail what happens in the video, so that people who can neither read captions nor hear dialogue and audio description can use braille displays to understand your video. 1.2.9 If your website has live audio, you could get a stenographer to provide real-time captions. Again, if you know the contents of the audio beforehand, publish the contents during the live audio or publish a transcription as soon as possible. (Congratulations on making it this far! I know that seems like a lot to remember, but keep in mind that we’ve covered a complex area: helping your users to understand multimedia information that they can’t see and/or hear. Grab a mince pie to celebrate, and let’s keep going.) 1.3.1 You must mark up your website’s content so that your user’s browser, and any assistive technology they use, can understand the hierarchy of the information and how each piece of information relates to the rest. Once again, you probably know how to do this: use the most appropriate HTML element for each piece of information. Mark up headings, lists, buttons, radio buttons, checkboxes, and links with the most appropriate HTML element. If you’re looking for something to do to keep you busy this Christmas, scroll through the list of the elements of HTML. Do you notice any elements that you didn’t know, or that you’ve never used? Do you notice any elements that you could use on your current projects, to mark up the content more accurately? Also, revise HTML table advanced features and accessibility, how to structure an HTML form, and how to use the native form widgets—you might be surprised at how much you can do with just HTML! Once you’ve mastered those, you can make your website much more usable for your all of your users. 1.3.2 If your webpage includes information that your user has to read in a certain order, you must make sure that their browser and assistive technology can present the information in that order. Don’t rely on CSS or whitespace to create that order visually. Check that the order of the information makes sense when CSS and whitespace aren’t formatting it. Also, try using the Tab key to move the focus through the links and form widgets on your webpage. Does the focus go where you expect it to? Keep this in mind when using order in CSS Grid or Flexbox. 1.3.3 You must not presume that your users can identify sensory characteristics of things on your webpage. Some users can’t tell what you’ve positioned where on the screen. For example, instead of asking your users to “Choose one of the options on the left”, you could ask them to “Choose one of our new products” and link to that section of the webpage. 1.4.1 You must not rely on colour as the only way to convey something to your users. Some of your users can’t see, and some of your users can’t distinguish between colours. For example, if your webpage uses green to highlight the products that your shop has in stock, you could add some text to identify those products, or you could group them under a sub-heading. 1.4.2 If your webpage automatically plays a sound for more than 3 seconds, you must make sure your users can stop the sound or change its volume. Don’t rely on your user turning down the volume on their computer; some users need to hear the screen reader on their computer, and some users just want to keep listening to whatever they were listening before your webpage interrupted them! 1.4.3 You should make sure that your text contrasts enough with its background, so that your users can read it. Bookmark Lea Verou’s Contrast Ratio calculator now. You can enter the text colour and background colour as named colours, or as RGB, RGBa, HSL, or HSLa values. You should make sure that: normal text that set at 24px or larger has a ratio of at least 3:1; bold text that set at 18.75px or larger has a ratio of at least 3:1; all other text has a ratio of at least 4½:1. You don’t have to do this for disabled form controls, decorative stuff, or logos—but you could! 1.4.4 You should make sure your users can resize the text on your website up to 200% without using their assistive technology—and still access all your content and functionality. You don’t have to do this for subtitles or images of text. 1.4.5 You should avoid using images of text and just use text instead. In 1998, Jeffrey Veen’s first Hot Design Tip said, “Text is text. Graphics are graphics. Don’t confuse them.” Now that you can apply powerful CSS text-styling properties, use CSS Grid to precisely position text, and choose from thousands of web fonts (Jeffrey co-founded Typekit to help with this), you pretty much never need to use images of text. The guidelines say you can use images of text if you let your users specify the font, size, colour, and background of the text in the image of text—but I’ve never seen that on a real website. Also, this doesn’t apply to logos. 1.4.6 Let’s go back to colour contrast for a second. You could make your text contrast even more with its background, so that even more of your users can read it. To do that, use Lea Verou’s Contrast Ratio calculator to make sure that: normal text that is 24px or larger has a ratio of at least 4½:1; bold text that 18.75px or larger has a ratio of at least 4½:1; all other text has a ratio of at least 7:1. 1.4.7 If your website has recorded speech, you could make sure there are no background sounds, or that your users can turn off any background sounds. If that’s not possible, you could make sure that any background sounds that last longer than a couple of seconds are at least four times quieter than the speech. This doesn’t apply to audio Captchas, audio logos, singing, or rapping. (Yes, these guidelines mention rapping!) 1.4.8 You could make sure that your users can reformat blocks of text on your website so they can read them better. To do this, make sure that your users can: specify the colours of the text and the background, and make the blocks of text less than 80-characters wide, and align text to the left (or right for right-to-left languages), and set the line height to 150%, and set the vertical distance between paragraphs to 1½ times the line height of the text, and resize the text (without using their assistive technology) up to 200% and still not have to scroll horizontally to read it. By the way, when you specify a colour for text, always specify a colour for its background too. Don’t rely on default background colours! 1.4.9 Let’s return to images of text for a second. You could make sure that you use them only for decoration and logos. Can users operate the controls and links on your website? The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” 2.1.1 You must make sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. (This doesn’t apply to drawing or anything else that requires a pointing device such as a mouse.) Again, if you use the most appropriate HTML element for each piece of information and for each form element, this should prove easy. 2.1.2 You must make sure that when the user uses the keyboard to focus on some part of your website, they can then move the focus to some other part of your webpage without needing to use a mouse or touch the screen. If your website needs them to do something complex before they can move the focus elsewhere, explain that to your user. These “keyboard traps” have become rare, but beware of forms that move focus from one text box to another as soon as they receive the correct number of characters. 2.1.3 Let’s revisit making sure that you users can carry out all of your website’s activities with just their keyboard, without time limits for pressing keys. You could make sure that your user can do absolutely everything on your website with just the keyboard. 2.2.1 Sometimes people need more time than you might expect to complete a task on your website. If any part of your website imposes a time limit on a task, you must do at least one of these: let your users turn off the time limit before they encounter it; or let your users increase the time limit to at least 10 times the default time limit before they encounter it; or warn your users before the time limit expires and give them at least 20 seconds to extend it, and let them extend it at least 10 times. Remember: these guidelines are practical. They allow you to enforce time limits for real-time events such as auctions and ticket sales, where increasing or extending time limits wouldn’t make sense. Also, the guidelines allow you to enforce a maximum time limit of 20 hours. The editors chose 20 hours because people need to go to sleep at some stage. See? Practical! 2.2.2 In my experience, this criterion remains the least well-known—even though some users can only use websites that conform to it. If your website presents content alongside other content that can distract users by automatically moving, blinking, scrolling, or updating, you must make sure that your users can: pause, stop, or hide the other content if it’s not essential and lasts more than 5 seconds; and pause, stop, hide, or control the frequency of the other content if it automatically updates. It’s OK if your users miss live information such as stock price updates or football scores; you can’t do anything about that! Also, this doesn’t apply to animations such as progress bars that you put on a website to let all users know that the webpage isn’t frozen. (If this one sounds complex, just add a pause button to anything that might distract your users.) 2.2.3 Let’s go back to time limits on tasks on your website. You could make your website even easier to use by removing all time limits except those on real-time events such as auctions and ticket sales. That would mean your user wouldn’t need to interact with a timer at all. 2.2.4 You could let your users turn off all interruptions—server updates, promotions, and so on—apart from any emergency information. 2.2.5 This is possibly my favourite of these criteria! After your website logs your user out, you could make sure that when they log in again, they can continue from where they were without having lost any information. Do that, and you’ll be on everyone’s Nice List this Christmas. 2.3.1 You must make sure that nothing flashes more than three times a second on your website, unless you can make sure that the flashes remain below the acceptable general flash and red flash thresholds… 2.3.2 …or you could just make sure that nothing flashes more than three times per second on your website. This is usually an easier goal. 2.4.1 You must make sure that your users can jump past any blocks of content, such as navigation menus, that are repeated throughout your website. You know the drill here: using HTML’s sectioning elements such as header, nav, main, aside, and footer allows users with assistive technology to go straight to the content they need, and adding “Skip Navigation” links allows everyone to get to your main content faster. 2.4.2 You must add a proper title to describe each webpage’s topic. Your webpage won’t even validate without a title element, so make it a useful one. 2.4.3 If your users can focus on links and native form widgets, you must make sure that they can focus on elements in an order that makes sense. 2.4.4 You must make sure that your users can understand the purpose of a link when they read: the text of the link; or the text of the paragraph, list item, table cell, or table header for the cell that contains the link; or the heading above the link. You don’t have to do that for games and quizzes. 2.4.5 You should give your users multiple ways to find any webpage within a set of webpages. Add site-wide search and a site map and you’re done! This doesn’t apply for a webpage that is part of a series of actions (like a shopping cart and checkout flow) or to a webpage that is a result of a series of actions (like a webpage confirming that the user has bought what was in the shopping cart). 2.4.6 You should help your users to understand your content by providing: headings that describe the topics of you content; labels that describe the purpose of the native form widgets on the webpage. 2.4.7 You should make sure that users can see which element they have focussed on. Next time you use your website, try hitting the Tab key repeatedly. Does it visually highlight each item as it moves focus to it? If it doesn’t, search your CSS to see whether you’ve applied outline: 0; to all elements—that’s usually the culprit. Use the :focus pseudo-element to define how elements should appear when they have focus. 2.4.8 You could help your user to understand where the current webpage is located within your website. Add “breadcrumb navigation” and/or a site map and you’re done. 2.4.9 You could make links even easier to understand, by making sure that your users can understand the purpose of a link when they read the text of the link. Again, you don’t have to do that for games and quizzes. 2.4.10 You could use headings to organise your content by topic. Can users understand your content? The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” 3.1.1 Let’s start this section with the criterion that possibly takes the least time to implement; you must make sure that the user’s browser can identify the main language that your webpage’s content is written in. For a webpage that has mainly English content, use . 3.1.2 You must specify when content in another language appears in your webpage, like so: I wish you a Joyeux Noël.. You don’t have to do this for proper names, technical terms, or words that you can’t identify a language for. You also don’t have to do it for words from a different language that people consider part of the language around those words; for example, Come to our Christmas rendezvous! is OK. 3.1.3 You could make sure that your users can find out the meaning of any unusual words or phrases, including idioms like “stocking filler” or “Bah! Humbug!” and jargon such as “VoiceOver” and “TalkBack”. Provide a glossary or link to a dictionary. 3.1.4 You could make sure that your users can find out the meaning of any abbreviation. For example, VoiceOver pronounces “Xmas” as “Smas” instead of “Christmas”. Using the abbr element and linking to a glossary can help. (Interestingly, VoiceOver pronounces “abbr” as “abbreviation”!) 3.1.5 Do your users need to be able to read better than a typically educated nine-year-old, to read your content (apart from proper names and titles)? If so, you could provide a version that doesn’t require that level of reading ability, or you could provide images, videos, or audio to explain your content. (You don’t have to add captions or audio description to those videos.) 3.1.6 You could make sure that your users can access the pronunciation of any word in your content if that word’s meaning depends on its pronunciation. For example, the word “close” could have one of two meanings, depending on pronunciation, in a phrase such as, “Ready for Christmas? Close now!” 3.2.1 Some users need to focus on elements to access information about them. You must make sure that focusing on an element doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form. 3.2.2 Webpages are easier for users when the controls do what they’re supposed to do. Unless you have warned your users about it, you must make sure that changing the value of a control such as a text box, checkbox, or drop-down list doesn’t trigger any major changes, such as opening a new window, focusing on another element, or submitting a form. 3.2.3 To help your users to find the content they want on each webpage, you should put your navigation elements in the same place on each webpage. (This doesn’t apply when your user has changed their preferences or when they use assistive technology to change how your content appears.) 3.2.4 When a set of webpages includes things that have the same functionality on different webpages, you should name those things consistently. For example, don’t use the word “Search” for the search box on one webpage and “Find” for the search box on another webpage within that set of webpages. 3.2.5 Let’s go back to major changes, such as a new window opening, another element taking focus, or a form being submitted. You could make sure that they only happen when users deliberately make them happen, or when you have warned users about them first. For example, you could give the user a button for updating some content instead of automatically updating that content. Also, if a link will open in a new window, you could add the words “opens in new window” to the link text. 3.3.1 Users make mistakes when filling in forms. Your website must identify each mistake to your user, and must describe the mistake to your users in text so that the user can fix it. One way to identify mistakes reliably to your users is to set the aria-invalid attribute to true in the element that has a mistake. That makes sure that users with assistive technology will be alerted about the mistake. Of course, you can then use the [aria-invalid=""true""] attribute selector in your CSS to visually highlight any such mistakes. Also, look into how certain attributes of the input element such as required, type, and list can help prevent and highlight mistakes. 3.3.2 You must include labels or instructions (and possibly examples) in your website’s forms, to help your users to avoid making mistakes. 3.3.3 When your user makes a mistake when filling in a form, your webpage should suggest ways to fix that mistake, if possible. This doesn’t apply in scenarios where those suggestions could affect the security of the content. 3.3.4 Whenever your user submits information that: has legal or financial consequences; or affects information that they have previously saved in your website; or is part of a test …you should make sure that they can: undo it; or correct any mistakes, after your webpage checks their information; or review, confirm, and correct the information before they finally submit it. 3.3.5 You could help prevent your users from making mistakes by providing obvious, specific help, such as examples, animations, spell-checking, or extra instructions. 3.3.6 Whenever your user submits any information, you could make sure that they can: undo it; or correct any mistakes, after your webpage checks their information; or review, confirm, and correct the information before they finally submit it. Have you made your website robust enough to work on your users’ browsers and assistive technologies? The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” 4.1.1 You must make sure that your website works as well as possible with current and future browsers and assistive technology. Prioritise complying with web standards instead of relying on the capabilities of currently popular devices and browsers. Web developers didn’t expect their users to be unwrapping the Wii U Browser five years ago—who knows what browsers and assistive technologies our users will be unwrapping in five years’ time? Avoid hacks, and use the W3C Markup Validation Service to make sure that your HTML has no errors. 4.1.2 If you develop your own user interface components, you must make their name, role, state, properties, and values available to your user’s browsers and assistive technologies. That should make them almost as accessible as standard HTML elements such as links, buttons, and checkboxes. “…and a partridge in a pear tree!” …as that very long Christmas song goes. We’ve covered a lot in this article—because your users have a lot of different levels of ability. Hopefully this has demystified the Web Content Accessibility Guidelines 2.0 for you. Hopefully you spotted a few situations that could arise for users on your website, and you now know how to tackle them. To start applying what we’ve covered, you might like to look at Sarah Horton and Whitney Quesenbery’s personas for Accessible UX. Discuss the personas, get into their heads, and think about which aspects of your website might cause problems for them. See if you can apply what we’ve covered today, to help users like them to do what they need to do on your website. How to know when your website is perfectly accessible for everyone LOL! There will never be a time when your website becomes perfectly accessible for everyone. Don’t aim for that. Instead, aim for regularly testing and making your website more accessible. Web Content Accessibility Guidelines (WCAG) 2.1 The W3C hope to release the Web Content Accessibility Guidelines (WCAG) 2.1 as a “recommendation” (that’s what the W3C call something that we should start using) by the middle of next year. Ten years may seem like a long time to move from version 2.0 to version 2.1, but consider the scale of the task: the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible. Keep an eye out for 2.1! You’ll go down in history One last point: I’ve met a surprising number of web designers and developers who do great work to make their websites more accessible without ever telling their users about it. Some of your potential customers have possibly tried and failed to use your website in the past. They probably won’t try again unless you let them know that things have improved. A quick Twitter search for your website’s name alongside phrases like “assistive technology”, “doesn’t work”, or “#fail” can let you find frustrated users—so you can tell them about how you’re making your website more accessible. Start making your websites work better for everyone—and please, let everyone know.",2017,Alan Dalton,alandalton,2017-12-03T00:00:00+00:00,https://24ways.org/2017/wcag-for-people-who-havent-read-them/,code 245,Web Content Accessibility Guidelines 2.1—for People Who Haven’t Read the Update,"Happy United Nations International Day of Persons with Disabilities 2018! The United Nations chose “Empowering persons with disabilities and ensuring inclusiveness and equality” as this year’s theme. We’ve seen great examples of that in 2018; for example, Paul Robert Lloyd has detailed how he improved the accessibility of this very website. On social media, US Congressmember-Elect Alexandria Ocasio-Cortez started using the Clipomatic app to add live captions to her Instagram live stories, conforming to success criterion 1.2.4, “Captions (Live)” of the Web Content Accessibility Guidelines (figure 1) …and British Vogue Contributing Editor Sinéad Burke has used the split-screen feature of Instagram live stories to invite an interpreter to provide live Sign Language interpretation, going above and beyond success criterion 1.2.6, “Sign Language (Prerecorded)” of the Web Content Accessibility Guidelines (figure 2). Figure 1: Screenshot of Alexandria Ocasio-Cortez’s Instagram story with live captionsFigure 2: Screenshot of Sinéad Burke’s Instagram story with Sign Language Interpretation That theme chimes with this year’s publication of the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines (WCAG) 2.1. In last year’s “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I mentioned the scale of the project to produce this update during 2018: “the editors have to update the guidelines to cover all the new ways that people interact with new technologies, while keeping the guidelines backwards-compatible”. The WCAG working group have added 17 success criteria to the 61 that they released way back in 2008—for context, that was 1½ years before Apple released their first iPad! These new criteria make it easier than ever for us web geeks to produce work that is more accessible to people using mobile devices and touchscreens, people with low vision, and people with cognitive and learning disabilities. Once again, let’s rip off all the legalese and ambiguous terminology like wrapping paper, and get up to date. Can your users perceive the information on your website? The first guideline has criteria that help you prevent your users from asking, “What the **** is this thing here supposed to be?” We’ve seven new criteria for this guideline. 1.3.4 Some people can’t easily change the orientation of the device that they use to browse the web, and so you should make sure that your users can use your website in portrait orientation and in landscape orientation. Consider how people slowly twirl presents that they have plucked from under the Christmas tree, to find the appropriate orientation—and expect your users to do likewise with your websites and apps. We’ve had 18½ years since John Allsopp’s revelatory Dao of Web Design enlightened us to “embrace the fact that the web doesn’t have the same constraints” as printed pages, and to “design for this flexibility”. So, even though this guideline doesn’t apply to websites where “a specific display orientation is essential,” such as a piano tutorial, always ask yourself, “What would John Allsopp do?” 1.3.5 You should help the user’s browser to automatically complete–or not complete–form fields, to save the user some time and effort. The surprisingly powerful and flexible autocomplete attribute for input elements should prove most useful here. If you’ve used microformats or microdata to mark up information about a person, the autocomplete attribute’s range of values should seem familiar. I like how the W3’s “Using HTML 5.2 autocomplete attributes” says that autocompleted values in forms help “those with dexterity disabilities who have trouble typing, those who may need more time, and anyone who wishes to reduce effort to fill out a form” (emphasis mine). Um…🙋‍♂️ 1.3.6 I like this one a lot, because it can help a huge audience to overcome difficulties that might prevent them from ever using the web. Some people have cognitive difficulties that affect their memory, focus, attention, language processing, and/or decision-making. Those users often rely on assistive technologies that present information through proprietary symbols, summaries of content, and keyboard shortcuts. You could use ARIA landmarks to identify the regions of each webpage. You could also keep an eye on the W3C’s ongoing work on Personalisation Semantics. 1.4.10 If you were to find a Nintendo Switch and “Super Mario Odyssey” under your Christmas tree, you would have many hours of enjoyably scrolling horizontally and vertically to play the game. On the other hand, if you had to zoom a webpage to 400% so that you could read the content, you might have many hours of frustratedly scrolling horizontally and vertically to read the content. Learned reader, I assume you understand the purpose and the core techniques of Responsive Web Design. I also assume you’re getting up to speed with the new Grid, Flexbox, and Box Alignment techniques for layout, and overflow-wrap. Using those skills, you should make sure that all content and functionality remain available when the browser is 320px wide, without your user needing to scroll horizontally. (For vertical text, you should make sure that all content and functionality remain available when the browser is 256px high, without your user needing to scroll vertically.) You don’t have to do this for anything that would lose meaning if you restructured it into one narrow column. That includes some images, maps, diagrams, video, games, presentations, and data tables. Remember to check how your media queries affect font size: your user might find that text becomes smaller as they zoom into the webpage. So, test this one on real devices, or—better yet—test it with real users. 1.4.11 In “Web Content Accessibility Guidelines—for People Who Haven’t Read Them”, I recommended bookmarking Lea Verou’s Contrast Ratio calculator for checking that text contrasts enough with its background (for success criteria 1.4.3 and 1.4.6), so that more people can read it more easily. For this update, you should make sure that form elements and their focus states have a 3:1 contrast ratio with the colour around them. This doesn’t apply to controls that use the browser’s default styling. Also, you should make sure that graphics that convey information have a 3:1 contrast ratio with the colour around them. 1.4.12 Some people, due to low vision or dyslexia, might need to modify the typography that you agonised over. Research indicates that you should make sure that all content and functionality would remain available if a user were to set: line height to at least 1½ × the font size; space below paragraphs to at least 2 × the font size; letter spacing to at least 0.12 × the font size; word spacing to at least 0.16 × the font size. To test this, check for text overlapping, text hiding behind other elements, or text disappearing. 1.4.13 Sometimes when visiting a website, you hover over—or tab on to—something that unleashes a newsletter subscription pop-up, some suggested “related content”, and/or a GDPR-related pop-up. On a well-designed website, you can press the Esc key on your keyboard or click a prominent “Close” button or “X” button to vanquish such intrusions. If the Esc key fails you, or if you either can’t see or can’t click the “Close” button…well, you’ll probably just close that browser tab. This situation can prove even more infuriating for users with low vision or cognitive disabilities. So, if new content appears when your user hovers over or tabs on to some element, you should make sure that: your user can dismiss that content without needing to move their pointer or tab on to some other element (this doesn’t apply to error warnings, or well-behaved content that doesn’t obscure or replace other content); the new content remains visible while your user moves their cursor over it; the new content remains visible as long as the user hovers over that element or dismisses that content—or until the new content is no longer valid. This doesn’t apply to situations such as hovering over an element’s title attribute, where the user’s browser controls the display of the content that appears. Can users operate the controls and links on your website? The second guideline has criteria that help you prevent your users from asking, “How the **** does this thing work?” We’ve nine new criteria for this guideline. 2.1.4 Some websites offer keyboard shortcuts for users. For example, the keyboard shortcuts for Gmail allow the user to press the ⇧ key and u to mark a message as unread. Usually, shortcuts on websites include modifier keys, such as Ctrl, along with a letter, number, or punctuation symbol. Unfortunately, users who have dexterity challenges sometimes trigger those shortcuts by accident, and that can make a website impossible to use. Also, speech input technology can sometimes trigger those shortcuts. If your website offers single-character keyboard shortcuts, you must allow your user to turn off or remap those shortcuts. This doesn’t apply to single-character keyboard shortcuts that only work when a control, such as drop-down list, has focus. 2.2.6 If your website uses a timeout for some process, you could store the user’s data for at least 20 hours, so that users with cognitive disabilities can take a break or take longer than usual to complete the process without losing their place or losing their data. Alternatively, you could warn the user, at the start of the process, about that the website will timeout after whatever amount of time you have chosen. 2.3.3 If your website has some non-essential animation (such as parallax scrolling) that starts when the user does some particular action, you could allow the user to turn off that animation so that you avoid harming users with vestibular disorders. The prefers-reduced-motion media query currently has limited browser support, but you can start using it now to avoid showing animations to users who select the “Reduce Motion” setting (or equivalent) in their device’s operating system: @media (prefers-reduced-motion: reduce) { .MrFancyPants { animation: none; } } 2.5.1 Some websites let users use multi-touch gestures on touchscreen devices. For example, Google Maps allows users to pinch with two fingers to zoom out and “unpinch” with two fingers to zoom in. Also, some websites allow users to drag a finger to do some action, such as changing the value on an input element with type=""range"", or swiping sideways to the next photograph in a gallery. Some users with dexterity challenges, and some users who use a head pointer, an eye-gaze system, or speech-controlled mouse emulation, might find multi-touch gestures or dragging impossible. You must make sure that your website supports single-tap alternatives to any multi-touch gestures or dragging actions that it provides. For example, if your website lets someone pinch and unpinch a map to zoom in and out, you must also provide buttons that a user can tap to zoom in and out. 2.5.2 This might be my favourite accessibility criterion ever! Did you ever touch or press a “Send” button but then immediately realise that you really didn’t want to send the message, and so move your finger or cursor away from the “Send” button before lifting your finger?! Imagine how many arguments that functionality has prevented. 😌 You must make sure that touching or pressing does not cause anything to happen before the user raises their finger or cursor, or make sure that the user can move their finger or cursor away to prevent the action. In JavaScript, prefer onclick to onmousedown, unless your website has actions that need onmousedown. Also, this doesn’t apply to actions that need to happen as soon as the user clicks or touches. For example, a user playing a “Whac-A-Mole” game or a piano emulator needs the action to happen as soon as they click or touch the screen. 2.5.3 Recently, entrepreneur and social media guru Gary Vaynerchuk has emphasised the rise of audio and voice as output and input. He quotes a Google statistic that says one in five search queries use voice input. Once again, users with disabilities have been ahead of the curve here, having used screen readers and/or dictation software for many years. You must make sure that the text that appears on a form control or image matches how your HTML identifies that form control or image. Use proper semantic HTML to achieve this: use the label element to pair text with the corresponding input element; use an alt attribute value that exactly matches any text that appears in an image; use an aria-labelledby attribute value that exactly matches the text that appears in any complex component. 2.5.4 Modern Web APIs allow web developers to specify how their website will react to the user shaking, tilting, or gesturing towards their device. Some users might find those actions difficult, impossible, or embarrassing to perform. If you make any functionality available when the user shakes, tilts, or gestures towards their device, you must provide form controls that make that same functionality available. As usual, this doesn’t apply to websites that require shaking, tilting, or gesturing; this includes some games and music programmes. John Gruber describes the iPhone’s “Shake to Undo” gesture as “dreadful — impossible to discover through exploration of the on-screen [user interface], bad for accessibility, and risks your phone flying out of your hand”. This accessibility criterion seems to empathise with John: you must make sure that your user can prevent your website from responding to shaking, tilting and/or gesturing towards their device. 2.5.5 Homer Simpson’s telephone famously complained, “The fingers you have used to dial are too fat.” I think we’ve all felt like that when using phones and tablets, particularly when trying to dismiss pop-ups and ads. You could make interactive elements at least 44px wide × 44px high. Apple’s “Human Interface Guidelines” agree: “Provide ample touch targets for interactive elements. Try to maintain a minimum tappable area of 44pt x 44pt for all controls.” This doesn’t apply to links within inline text, or to unsoiled elements. 2.5.6 Expect your users to use a variety of input devices they want, and to change from one to another whenever they please. For example, a user with a tablet and keyboard might jab icons on the screen while typing on the keyboard, or a user might dictate text while alone and then type on a keyboard when a colleague arrives. You could make sure that your website allows your users to use whichever available input modality they choose. Once again, this doesn’t apply to websites that require a specific modality; this includes typing tutors and music programmes. Can users understand your content? The third guideline has criteria that help you prevent your users from asking, “What the **** does this mean?” We’ve no new criteria for this guideline. Have you made your website robust enough to work on your users’ browsers and assistive technologies? The fourth and final guideline has criteria that help you prevent your users from asking, “Why the **** doesn’t this work on my device?” We’ve one new criterion for this guideline. 4.1.3 Sometimes you need to let your user know the status of something: “Did it work OK? What was the error? How far through it are we?” However, you should avoid making your user lose their place on the webpage, and so you should let them know the status without opening a new window, focusing on another element, or submitting a form. To do this properly for assistive technology users, choose the appropriate ARIA role for the new content; for example: if your user needs to know, “Did it work OK?”, add role=""status”; if your user needs to know, “What was the error?”, add role=""alert”; if you user needs to know, “How far through it are we?”, add role=""log"" (for a chat window) or role=""progressbar"" (for, well, a progress bar). Better design for humans My favourite of Luke Wroblewski’s collection of Design Quotes is, “Design is the art of gradually applying constraints until only one solution remains,” from that most prolific author, “Unknown”. I’ve always viewed the Web Content Accessibility Guidelines as people-based constraints, and liked how they help the design process. With these 17 new web content accessibility criteria, go forth and create solutions that more people than ever before can use. Spending those book vouchers you got for Christmas What next? If you’re looking for something to do to keep you busy this Christmas, I thoroughly recommend these four books for increasing your accessibility expertise: “Pro HTML5 Accessibility” by Joshue O Connor (Head of Accessibility (Interim) at the UK Government Digital Service, Director of InterAccess, and one of the editors of the Web Content Accessibility Guidelines 2.1): Although this book is six years old—a long time in web design—I find it an excellent go-to resource. It begins by explaining how people with disabilities use the web, and then expertly explains modern HTML in that context. “A Web for Everyone—Designing Accessible User Experiences” by Sarah Horton (the Paciello Group’s UX Strategy Lead) and Whitney Quesenbery (the Center for Civic Design’s co-director): This book covers the Web Content Accessibility Guidelines 2.0, the principles of Universal Design, and design thinking. Its personas for Accessible UX and its profiles of well-known industry figures—including some 24ways authors—keep its content practical and relevant throughout. “Accessibility For Everyone” by Laura Kalbag (Ind.ie’s co-founder and designer, and 24ways author): This book is just over a year old, and so serves as a great resource for up-to-date coverage of guidelines, laws, and accessibility features of operating systems—as well as content, design, coding, and testing. The audiobook, which Laura narrates, can help you and your colleagues go from having little or no understanding of web accessibility, to becoming familiar with all aspects of web accessibility—in less than four hours. “Just Ask: Integrating Accessibility Throughout Design” by Shawn Lawton Henry (the World Wide Web Consortium (W3C)’s Web Accessibility Initiative (WAI)’s Outreach Coordinator): Although this book is 11½ years old, the way it presents accessibility as part of the User-Centered Design process is timeless. I found its section on Usability Testing with people with disabilities particularly useful.",2018,Alan Dalton,alandalton,2018-12-03T00:00:00+00:00,https://24ways.org/2018/wcag-for-people-who-havent-read-the-update/,ux 13,Data-driven Design with an Annual Survey,"Too often, we base designs on assumptions that don’t match customer perspectives. Why? Because the data we need to make informed decisions isn’t available. Imagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers’ needs that could lead to new features. Why, that would be useful indeed. And it’s easy to obtain by conducting an annual survey. Annual surveys may seem as exciting as receiving socks and undies for Christmas, but they’re the gift that keeps on giving all year long (just like fresh socks and undies). I’m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. Surveys provide an aggregate snapshot of your users that can’t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. Surveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months. I love this connected process of sending targeted surveys, filtering the results, and then — with surgical precision — selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers. An annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan. Planning your survey Before you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content. You can’t predict all of the projects you’ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you’re certain about. This will give you the research you need to start new projects with solid foundational data. Google Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. As you craft your survey, try to consider how you’ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don’t go overboard — too many of them and you’ll start to hurt your survey response rate. Multiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You’ll hate yourself after the survey’s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey! An open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you’ll find the outliers who are using your product. They’ll be fascinating to interview, and on occasion will help you see your work in a brand new way. Conclude your survey with a question asking permission to get in touch for a followup interview so you don’t pester people who want to be left alone. With your questions nailed down, it’s time to build out that survey and get it ready for sending! Building your survey There are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you’re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents. Determining survey recipients Once you’ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, “I need maximum response and metric shit tons of data!” But this is rarely the best approach — broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you’re talking to just the people who will have the most relevant responses for your needs. If you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. Crafting your survey email After focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We’ve found that personalizing subject lines and greetings with the recipients name (ie. “Hey, Aarron. How can we make our app work better for you?”) gave us the best response rates. Your mileage may vary. The tone of your email is important — be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain’t easy — in fact, they’re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates. The email sent for the 2013 MailChimp survey let customers know what we’d been up to in the previous year, and invited feedback on what we should work on in the coming year. The link to your survey should be a clear call to action. A big button with a label like “Answer a few questions” generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you’re using SurveyMonkey: http://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|* As each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don’t take my example as gospel. You’ll need to read the documentation for your survey and email apps to set things up properly. Pilot before sending By now, you’ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there’s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you’re passing variables from the email to the survey properly? You won’t, unless you send to a small segment of your recipients first. The data collected in your pilot will make plain where your survey needs refinement. This data won’t be used in your final analysis, as you’re probably going to make a few changes to your questions. Send the pilot survey to enough people that you can really stress test the clarity of the questions and data you’re gathering, while considering how much data can you comfortably throw out. If you’re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey. After you’ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you’re ready to send to the remainder of your customers. This is your moment of glory! Analyzing your results After a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. Printing results from a survey makes comparing different customers easy. Viewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They’re the tool that’ll help you compare customer segments. Most survey apps will let you filter the data based on response to a question. If the one you’re using doesn’t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you’ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. Open-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful. Unlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you’ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake. Filter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you’ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. Good design researchers discover valuable insights. Great design researchers turn those insights into stories. Conclusion As we enter the new year, it’s a great time to reflect on the work we’ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren’t the only ones who stand to gain from the data collected in an annual survey—anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they’ll appreciate throughout the year.",2013,Aarron Walter,aarronwalter,2013-12-13T00:00:00+00:00,https://24ways.org/2013/data-driven-design-with-an-annual-survey/,design