{"rowid": 311, "title": "Designing Imaginative Style Guides", "contents": "(Living) style guides and (atomic) patterns libraries are \u201call the rage,\u201d as my dear old Nana would\u2019ve said. If articles and conference talks are to be believed, making and using them has become incredibly popular. I think there are plenty of ways we can improve how style guides look and make them better at communicating design information to creatives without it getting in the way of information that technical people need.\nGuides to libraries of patterns\nMost of my consulting work and a good deal of my creative projects now involve designing style guides. I\u2019ve amassed a huge collection of brand guidelines and identity manuals as well as, more recently, guides to libraries of patterns intended to help designers and developers make digital products and websites.\nTwo pages from one of my Purposeful style guide packs. Designs \u00a9 Stuff & Nonsense.\n\u201cStyle guide\u201d is an umbrella term for several types of design documentation. Sometimes we\u2019re referring to static style or visual identity guides, other times voice and tone. We might mean front-end code guidelines or component/pattern libraries. These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.\nOK, that was mean, not everyone\u2019s going to think an unimaginative style guide design is a problem. After all, as long as a style guide contains information people need, how it looks shouldn\u2019t matter, should it?\nInspiring not encyclopaedic\nWell here\u2019s the thing. Not everyone needs to take the same information away from a style guide. If you\u2019re looking for markup and styles to code a \u2018media\u2019 component, you\u2019re probably going to be the technical type, whereas if you need to understand the balance of sizes across a typographic hierarchy, you\u2019re more likely to be a creative. What you need from a style guide is different.\nSure, some people1 need rules:\n\n\u201cDo this (responsive pattern)\u201d or \u201cdon\u2019t do that (auto-playing video.)\u201d \n\nThose people probably also want facts:\n\n\u201cUse this (hexadecimal value)\u201d and not that inaccessible colour combination.\u201d\n\nStyle guides need to do more than list facts and rules. They should demonstrate a design, not just document its parts. The best style guides are inspiring not encyclopaedic. I\u2019ll explain by showing how many style guides currently present information about colour. \nColours communicate\nI\u2019m sure you\u2019ll agree that alongside typography, colour\u2019s one of the most important ingredients in a design. Colour communicates personality, creates mood and is vital to an easily understandable interactive vocabulary. So you\u2019d think that an average style guide would describe all this in any number of imaginative ways. Well, you\u2019d be disappointed, because the most inspiring you\u2019ll find looks like a collection of chips from a paint chart.\n\nLonely Planet\u2019s Rizzo does a great job of separating its Design Elements from UI Components, and while its \u2018Click to copy\u2019\u00a0colour values are a thoughtful touch, you\u2019ll struggle to get a feeling for Lonely Planet\u2019s design by looking at their colour chips.\nLonely Planet\u2019s Rizzo style guide.\nLonely Planet approach is a common way to display colour information and it\u2019s one that you\u2019ll also find at Greenpeace, Sky, The Times and on countless more style guides.\n\n\n\n\n\nGreenpeace, Sky and The Times style guides.\nGOV.UK\u2014not a website known for its creative flair\u2014varies this approach by using circles, which I find strange as circles don\u2019t feature anywhere else in its branding or design. On the plus side though, their designers have provided some context by categorising colours by usage such as text, links, backgrounds and more.\nGOV.UK style guide.\nGoogle\u2019s Material Design offers an embarrassment of colours but most helpfully it also advises how to combine its primary and accent colours into usable palettes.\nGoogle\u2019s Material Design.\nWhile the ability to copy colour values from a reference might be all a technical person needs, designers need to understand why particular colours were chosen as well as how to use them. \nInspiration not documentation\nFew style guides offer any explanation and even less by way of inspiring examples. Most are extremely vague when they describe colour:\n\n\u201cUse colour as a presentation element for either decorative purposes or to convey information.\u201d\n\nThe Government of Canada\u2019s Web Experience Toolkit states, rather obviously.\n\n\u201cCertain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful.\u201d\n\nSalesforce tell us, without actually mentioning any of those plentiful differences. \nI\u2019m also unsure what makes the Draft U.S. Web Design Standards colours a \u201cdistinctly American palette\u201d but it will have to work extremely hard to achieve its goal of communicating \u201cwarmth and trustworthiness\u201d now. \nIn Canada, \u201cbold and vibrant\u201d colours reflect Alberta\u2019s \u201cdiverse landscape.\u201d \nAdding more colours to their palette has made Adobe \u201crich, dynamic, and multi-dimensional\u201d and at Skype, colours are \u201cbold, colourful (obviously) and confident\u201d although their style guide doesn\u2019t actually provide information on how to use them.\nThe University of Oxford, on the other hand, is much more helpful by explaining how and why to use their colours:\n\n\u201cThe (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.\u201d\n\nOpenTable style guide.\nThe designers at OpenTable have cleverly considered how to explain the hierarchy of their brand colours by presenting them and their supporting colours in various size chips. It\u2019s also obvious from OpenTable\u2019s design which colours are primary, supporting, accent or neutral without them having to say so.\nArt directing style guides\nFor the style guides I design for my clients, I go beyond simply documenting their colour palette and type styles and describe visually what these mean for them and their brand. I work to find distinctive ways to present colour to better represent the brand and also to inspire designers. \nFor example, on a recent project for SunLife, I described their palette of colours and how to use them across a series of art directed pages that reflect the lively personality of the SunLife brand. Information about HEX and RGB values, Sass variables and when to use their colours for branding, interaction and messaging is all there, but in a format that can appeal to both creative and technical people.\nSunLife style guide. Designs \u00a9 Stuff & Nonsense.\nPurposeful style guides\nIf you want to improve how you present colour information in your style guides, there\u2019s plenty you can do.\nFor a start, you needn\u2019t confine colour information to the palette page in your style guide. Find imaginative ways to display colour across several pages to show it in context with other parts of your design. Here are two CSS gradient filled \u2018cover\u2019 pages from my Purposeful style sheets.\nColour impacts other elements too, including typography, so make sure you include colour information on those pages, and vice-versa.\nPurposeful. Designs \u00a9 Stuff & Nonsense.\nA visual hierarchy can be easier to understand than labelling colours as \u2018primary,\u2019 \u2018supporting,\u2019 or \u2018accent,\u2019 so find creative ways to present that hierarchy. You might use panels of different sizes or arrange boxes on a modular grid to fill a page with colour.\nDon\u2019t limit yourself to rectangular colour chips, use circles or other shapes created using only CSS. If irregular shapes are a part of your brand, fill SVG silhouettes with CSS and then wrap text around them using CSS shapes. \nPurposeful. Designs \u00a9 Stuff & Nonsense.\nSumming up\nIn many ways I\u2019m as frustrated with style guide design as I am with the general state of design on the web. Style guides and pattern libraries needn\u2019t be dull in order to be functional. In fact, they\u2019re the perfect place for you to try out new ideas and technologies. There\u2019s nowhere better to experiment with new properties like CSS Grid than on your style guide.\nThe best style guide designs showcase new approaches and possibilities, and don\u2019t simply document the old ones. Be as creative with your style guide designs as you are with any public-facing part of your website.\n\nPurposeful are HTML and CSS style guides templates designed to help you develop creative style guides and pattern libraries for your business or clients. Save time while impressing your clients by using easily customisable HTML and CSS files that have been designed and coded to the highest standards. Twenty pages covering all common style guide components including colour, typography, buttons, form elements, and tables, plus popular pattern library components. Purposeful style guides will be available to buy online in January.\n\n\n\n\nBoring people\u00a0\u21a9", "year": "2016", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2016-12-13T00:00:00+00:00", "url": "https://24ways.org/2016/designing-imaginative-style-guides/", "topic": "design"} {"rowid": 67, "title": "What I Learned about Product Design This Year", "contents": "2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. \nThe work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.\nI had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I\u2019ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it\u2019s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I\u2019d like to share a few of those lessons.\nProduct design is very different from marketing design\nThe majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.\nProduct design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I\u2019ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.\nThat\u2019s because the product isn\u2019t about us, and it isn\u2019t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take \u201cus\u201d out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.\nI\u2019ve learned it\u2019s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you\u2019re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you\u2019ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You\u2019ll face new unexpected challenges, which is the only way to grow.\nProduct design can not start with what looks good on Dribbble\nI have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that\u200a\u2014\u200awhen applied to our actual product\u200a\u2014\u200alooked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.\nI was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I\u2019m not here to design the world\u2019s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I\u2019m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users\u200a\u2014\u200ato make life a little better for the good people who keep my company in business.\nThis meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn\u2019t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.\nJust accept that designing a great product \u2013 like many worthwhile pursuits \u2013 is initially laborious and messy\nOnce I realized I couldn\u2019t start by creating the most Dribbble-worthy thing, I knew I\u2019d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product\u2019s content could better be structured. Since we\u2019re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.\nI started by handing off a few wireframes of the key screens to the developer, and that\u2019s when the questions began rolling in: \u201cIf we move this content into a modal, how will it affect this similar action here?\u201d \u201cWhat happens if they don\u2019t add video tags, but they do add a description?\u201d \u201cWhat if the user has a title that is 500 characters long?\u201d \u201cWhat if they want their video to be private to some users, but accessible to others?\u201d.\nHow annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn\u2019t about laying out elements in the most ideal scenario for the user that\u2019s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.\nWhich brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you\u2019d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it\u2019s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It\u2019s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.\nAs a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It\u2019s not their job to solve what happens when there\u2019s an empty state, error, or edge case. Showing you\u2019ve accounted for these scenarios will win a developer\u2019s respect; failing to do so will frustrate them.\nWhen you\u2019ve created and tested a system that supports user needs, it will be beautiful\nRemember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.\nI began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.\n\nA big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we\u2019re about to undertake the biggest test of our work; we\u2019re going to launch a small part of the product redesign to our users. If I\u2019ve learned anything, it\u2019s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.\nNext year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.", "year": "2015", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2015-12-14T00:00:00+00:00", "url": "https://24ways.org/2015/what-i-learned-about-product-design-this-year/", "topic": "design"} {"rowid": 329, "title": "Broader Border Corners", "contents": "A note from the editors: Since this article was written the CSS border-radius property has become widely supported in browsers. It should be preferred to this image technique.\n \n \n \n A quick and easy recipe for turning those single-pixel borders that the kids love so much into into something a little less right-angled.\n\nHere\u2019s the principle: We have a box with a one-pixel wide border around it. Inside that box is another box that has a little rounded-corner background image sitting snugly in one of its corners. The inner-box is then nudged out a bit so that it\u2019s actually sitting on top of the outer box. If it\u2019s all done properly, that little background image can mask the hard right angle of the default border of the outer-box, giving the impression that it actually has a rounded corner.\n\nTake An Image, Finely Chopped\n\n\n\nAdd A Sprinkle of Markup\n\n
Lorem ipsum etc. etc. etc.
\nI wish Google could find my keys
\n\nCSS:\n\na:link:after,\na:visited:after,\na:hover:after,\na:active:after {\n\tcontent: \" <\" attr(href) \"> \";\n}\n\nBut this is not perfect, in the above example the content of the href is just naively plonked after the link text:\n\nI wish Google