{"rowid": 102, "title": "Art Directing with Looking Room", "contents": "Using photographic composition techniques to start to art direct on the template-driven web.\n\nThink back to last night. There you are, settled down in front of the TV, watching your favourite soap opera, with nice hot cup of tea in hand. Did you notice \u2013 whilst engrossed in the latest love-triangle \u2013 that the cameraman has worked very hard to support your eye\u2019s natural movement on-screen? He\u2019s carefully framed individual shots to create balance.\n\nThink back to last week. There you were, sat with your mates watching the big match. Did you notice that the cameraman frames the shot to go with the direction of play? A player moving right will always be framed so that he is on the far left, with plenty of \u2018room\u2019 to run into.\n\nBoth of these cameramen use a technique called Looking Room, sometimes called Lead Room. Looking Room is the space between the subject (be it a football, or a face), and the edge of the screen. Specifically, Looking Room is the negative space on the side the subject is looking or moving. The great thing is, it\u2019s not just limited to photography, film or television; we can use it in web design too.\n\nBasic Framing\n\nBefore we get into Looking Room, and how it applies to web, we need to have a look at some basics of photographic composition.\n\nMany web sites use imagery, or photographs, to enhance the content. But even with professionally shot photographs, without a basic understanding of framing or composition, you can damage how the image is perceived. \n\nA simple, easy way to make photographs more interesting is to fill the frame. \n\nTake this rather mundane photograph of a horse:\n\n\n\nA typical point and click affair. But, we can work with this.\n\nBy closely cropping, and filling the frame, we can instantly change the mood of the shot.\n\n\n\nI\u2019ve also added Looking Room on the right of the horse. This is space that the horse would be walking into. It gives the photograph movement.\n\nSubject, Space, and Movement\n\nGenerally speaking, a portrait photograph will have a subject and space around them. Visual interest in portrait photography can come from movement; how the eye moves around the shot. To get the eye moving, the photographer modifies the space around the subject.\n\nLook at this portrait:\n\n\n\nThe photography has framed the subject on the right, allowing for whitespace, or Looking Room, in the direction the subject is looking. The framing of the subject (1), with the space to the left (2) \u2013 the Looking Room \u2013 creates movement, shown by the arrow (3).\n\n\n\nNote the subject is not framed centrally (shown by the lighter dotted line).\n\nIf the photographer had framed the subject with equal space either side, the resulting composition is static, like our horse.\n\n\n\nIf the photographer framed the subject way over on the left, as she is looking that way, the resulting whitespace on the right leads a very uncomfortable composition.\n\n\n\nThe root of this discomfort is what the framing is telling our eye to do. The subject, looking to the left, suggests to us that we should do the same. However, the Looking Room on the right is telling our eye to occupy this space. The result is a confusing back and forth.\n\nHow Looking Room applies to the web\n\nWe can apply the same theory to laying out a web page or application. Taking the three same elements \u2013 Subject, Space, and resulting Movement \u2013 we can guide a user\u2019s eye to the elements we need to. As designers, or content editors, framing photographs correctly can have a subtle but important effect on how a page is visually scanned. Take this example:\n\n\n\nThe BBC homepage uses great photography as a way of promoting content. Here, they have cropped the main photograph to guide the user\u2019s eye into the content. \n\nBy applying the same theory, the designer or content editor has applied considerable Looking Room (2) to the photograph to create balance with the overall page design, but also to create movement of the user\u2019s eye toward the content (1)\n\n\n\nIf the image was flipped horizontally. The Looking Room is now on the right. The subject of the photograph is looking off the page, drawing the user\u2019s eye away from the content. Once again, this results in a confusing back and forth as your eye fights its way over to the left of the page.\n\n\n\nA little bit of Art Direction\n\nArt Direction can be described as the act or process of managing the visual presentation of content. Art Direction is difficult to do on the web, because content and presentation are, more often than not, separated. But where there are images, and when we know the templates that those images will populate, we can go a little way to bridging the gap between content and presentation.\n\nBy understanding the value of framing and Looking Room, and the fact that it extends beyond just a good looking photograph, we can start to see photography playing more of an integral role in the communication of content. \n\nWe won\u2019t just be populating templates. We\u2019ll be art directing.\n\nPhoto credits: \n\n\n\tPortrait by Carsten Tolkmit\n\tHorse by Mike Pedroncelli", "year": "2008", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2008-12-05T00:00:00+00:00", "url": "https://24ways.org/2008/art-directing-with-looking-room/", "topic": "design"} {"rowid": 148, "title": "Typesetting Tables", "contents": "Tables have suffered in recent years on the web. They were used for laying out web pages. Then, following the Web Standards movement, they\u2019ve been renamed by the populous as `data tables\u2019 to ensure that we all know what they\u2019re for. There have been some great tutorials for the designing tables using CSS for presentation and focussing on the semantics in the displaying of data in the correct way. However, typesetting tables is a subtle craft that has hardly had a mention.\n\nTable design can often end up being a technical exercise. What data do we need to display? Where is the data coming from and what form will it take? When was the last time your heard someone talk about lining numerals? Or designing to the reading direction?\n\nTables are not read like sentences\n\nWhen a reader looks at, and tries to understand, tabular data, they\u2019re doing a bunch of things at the same time.\n\n\n\tGenerally, they\u2019re task based; they\u2019re looking for something.\n\tThey are reading horizontally AND vertically\n\n\nReading a table is not like reading a paragraph in a novel, and therefore shouldn\u2019t be typeset in the same way. Designing tables is information design, it\u2019s functional typography\u2014it\u2019s not a time for eye candy.\n\nTypesetting tables\n\nTypesetting great looking tables is largely an exercise in restraint. Minimal interference with the legibility of the table should be in the forefront of any designers mind.\n\nWhen I\u2019m designing tables I apply some simple rules:\n\n\n\tPlenty of negative space\n\tUse the right typeface\n\tGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis\n\tDesign to the reading direction\n\n\nBy way of explanation, here are those rules as applied to the following badly typeset table.\n\nYour default table\n\nThis table is a mess. There is no consideration for the person trying to read it. Everything is too tight. The typeface is wrong. It\u2019s flat. A grim table indeed.\n\n\n\nLet\u2019s see what we can do about that.\n\nPlenty of negative space\n\nThe badly typeset table has been set with default padding. There has been little consideration for the ascenders and descenders in the type interfering with the many horizontal rules.\n\nThe first thing we do is remove most of the lines, or rules. You don\u2019t need them \u2013 the data in the rows forms its own visual rules. Now, with most of the rules removed, the ones that remain mean something; they are indicating some kind of hierarchy to the help the reader understand what the different table elements mean \u2013 in this case the column headings.\n\n\n\nNow we need to give the columns and rows more negative space. Note the framing of the column headings. I\u2019m giving them more room at the bottom. This negative space is active\u2014it\u2019s empty for a reason. The extra air in here also gives more hierarchy to the column headings.\n\n\n\nUse the right typeface\n\nThe default table is set in a serif typeface. This isn\u2019t ideal for a couple of reasons. This serif typeface has a standard set of text numerals. These dip below the baseline and are designed for using figures within text, not on their own. What you need to use is a typeface with lining numerals. These align to the baseline and are more legible when used for tables.\n\n\n\nSans serif typefaces generally have lining numerals. They are also arguably more legible when used in tables.\n\nGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis \n\nWe\u2019ve all seen background tones on tables. They have their use, but my feeling is that use should be functional and not decorative.\n\nIf you have a table that is long, but only a few columns wide, then alternate row shading isn\u2019t that useful for showing the different lines of data. It\u2019s a common misconception that alternate row shading is to increase legibility on long tables. That\u2019s not the case. Shaded rows are to aid horizontal reading across multiple table columns. On wide tables they are incredibly useful for helping the reader find what they want.\n\n\n\nBackground tone can also be used to give emphasis to the reading direction. If we want to emphasis a column, that can be given a background tone.\n\n\n\nHierarchy\n\nAs I said earlier, people may be reading a table vertically, and horizontally in order to find what they want. Sometimes, especially if the table is complex, we need to give them a helping hand.\n\nVisually emphasising the hierarchy in tables can help the reader scan the data. Column headings are particularly important. Column headings are often what a reader will go to first, so we need to help them understand that the column headings are different to the stuff beneath them, and we also need to give them more visual importance. We can do this by making them bold, giving them ample negative space, or by including a thick rule above them. We can also give the row titles the same level of emphasis.\n\n\n\nIn addition to background tones, you can give emphasis to reading direction by typesetting those elements in bold. You shouldn\u2019t use italics\u2014with sans serif typefaces the difference is too subtle.\n\nSo, there you have it. A couple of simple guidelines to make your tables cleaner and more readable.", "year": "2007", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2007-12-07T00:00:00+00:00", "url": "https://24ways.org/2007/typesetting-tables/", "topic": "design"} {"rowid": 183, "title": "Designing For The Switch", "contents": "For a long time on the web, we\u2019ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. \n\nYes, we\u2019ve been spoilt. We don\u2019t need to think about using Verdana, Arial, Georgia or Cambria. \n\nYet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cuf\u00f3n. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. \n\nThe New Typesetters \n\nMany years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and \u2018set\u2019 the type in the desired typeface. The designer would chose what typeface they wanted \u2013 and all the ligatures, underlines, italics and whatnot \u2013 and then scribble all over the manuscript so the typesetter could set the correct type. \n\nThen along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that\u2019s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. \n\nTypekit \u2013 and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck \u2013 are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you\u2019ve specified simply by adding the font name in your CSS file. \n\nThanks to services like these, font foundries are now talking to create licensing structures to allow us to embed fonts into our web pages legally \u2013 which has always been a sticking point in the past. So, finally, us designers can get what we want: whatever typeface we want on the web. \n\nYes, but\u2026 there are hurdles. One of which is the subject of this article. \n\nThe differences between Web Fonts and other fonts \n\nWeb fonts are different to normal fonts. They differ in a whole bunch of ways, from loose letter spacing to larger x-heights. But perhaps the most notable practical difference is file size. Let\u2019s take a look at one of Typekit\u2019s latest additions from the FontFont library, Meta. \n\nMeta Roman weighs in at 42 KB. This is a fairly typical file size for a single weight of a good font. Now, let\u2019s have a look at Verdana. Verdana is 186 KB. For one weight. The four weight family for Verdana weighs in at 686 KB. Four weights for half a megabyte!? Why so huge? \n\nWell, Verdana has a lot of information packed into its 186 KB. It has the largest hinting data table of any typeface (the information carried by a font that tells it how to align itself to the pixels on your screen). As it has been shipped with Microsoft products since 1996, it has had time to grow to support many, many languages. Along with its cousin, Georgia (283 KB), Verdana was a new breed of typeface. And it\u2019s grown fat. \n\nIf really serious web typography takes off \u2013 and by that I mean typefaces specifically designed for the screen \u2013 then we\u2019re going to see more fonts increase in file size as the font files include more data. So, if you\u2019re embedding a font weighing in at 100 KB, what happens? \n\nThe Flash of Unstyled Text \n\nWe all remember the Flash of Unstyled Content bug on Internet Explorer, right? That annoying bug that caused a momentary flash of unstyled HTML page. Well, the same thing can happen with embedding fonts using @font-face. An effect called The Flash of Unstyled Text (FOUT), first coined by Paul Irish. Personally, I prefer to call it the Flash of UnTypeset Text (still FOUT), as the text is styled, just not with what you want. \n\nIf you embed a typeface in your CSS, then the browser will download that typeface. Typically, browsers differ in the way they handle this procedure. \n\nFirefox and Opera will render the text using the next font in your font stack until the first (embedded) font is loaded. It will then switch to the embedded font. \n\nWebkit takes the approach that you asked for that font so it will wait until it\u2019s completely loaded before showing it you. \n\nIn Opera and Firefox, you get a FOUT. In Webkit, you don\u2019t. You wait. \n\nHang on there. Didn\u2019t I say that good web fonts weigh in considerably more than \u2018normal\u2019 fonts? And whilst the browser is downloading the font, the user gets what to look at? Some pictures, background colours and whatever else isn\u2019t HTML? I believe Webkit\u2019s handling of font embedding \u2013 as deliberate as it is \u2013 is damaging to the practice of font embedding. Why? Well, we can design to a switch in typeface (as jarring as that is for the user), but we can\u2019t design to blank space. \n\nLet\u2019s have a closer look at how we can design to FOUT. \n\nMore considered font stacks \n\nWe all know that font stacks in CSS are there for when a user doesn\u2019t have a font; the browser will jump to the next one in the stack. Adding embedded fonts into the font stack means that because of FOUT (in gecko and Opera), the user can see a switch, and depending on their connection that switch could happen well into any reading that the user may be doing. \n\nThe practicalities of this are that a user could be reading and be towards the end of a line when the paragraph they are reading changes shape. The word they were digesting suddenly changes to three lines down. It\u2019s the online equivalent of someone turning the page for you when you least expect it. So, how can we think about our font stacks slightly differently so we can minimise the switch? \n\nTwo years ago, Richard Rutter wrote on this very site about increasing our font stacks. By increasing the font stacks (by using his handy matrix) we can begin to experiment with different typefaces. However, when we embed a typeface, we must look very carefully at the typefaces in the font stack and the relationship between them. Because, previously, the user would not see a switch from one typeface to another, they\u2019d just get either one or the other. Not both. With FOUT, the user sees two typefaces. \n\nBy carefully looking at the characteristics of the typefaces you choose, you can minimise the typographic \u2018distance\u2019 between the type down the stack. In doing so, you minimise the jarring effect of the switch. \n\nLet\u2019s take a look at an example of how to go about this. \n\nMicro Typography to build better font stacks \n\nLet\u2019s say I want to use a recent edition to Typekit \u2013 Meta Serif Book \u2013 as my embedded font. My font stack would start like this: \n\nfont-family: 'Meta Serif Bold'; \n\nWhere do you go from here? Well, first, familiarise yourself with Richard\u2019s Font Matrix so you get an idea of what fonts are available for different people. Then start by looking closely at the characters of the embedded font and then compare them to different fonts from the matrix. \n\nWhen I do this, I\u2019m looking to match type characteristics such as x-height, contrast (the thickness and thinness of strokes), the stress (the angle of contrast) and the shape of the serifs (if the typeface has any). \n\n\n\nUsing just these simple comparative metrics means you can get to a \u2018best fit\u2019 reasonably quickly. And remember, you\u2019re not after an ideal match. You\u2019re after a match that means the switch is less painful for the reader, but also a typeface that carries similar characteristics so your design doesn\u2019t change too much. \n\nBuilding upon my choice of embedded font, I can quickly build up a stack by comparing letters. \n\n\n\nThis then creates my \u2018best fit\u2019 stack. \n\n\n\nThis translates to the CSS as: \n\nfont-family: 'Meta Serif Bold', 'Lucida Bright', Cambria, Georgia, serif \n\nFollowing this process, and ending up with considered font stacks, means that we can design to the Flash of UnTypeset Content and ensure that our readers don\u2019t get a diminished experience.", "year": "2009", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2009-12-16T00:00:00+00:00", "url": "https://24ways.org/2009/designing-for-the-switch/", "topic": "design"} {"rowid": 72, "title": "Designing with Contrast", "contents": "When an appetite for aesthetics over usability becomes the bellwether of user interface design, it\u2019s time to reconsider who we\u2019re designing for.\nOver the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients \u2014 imitations of physical objects \u2014 were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.\nYet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity \u2014 and it is harming our experience of digital content.\n\nA thin veneer\nWe are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.\nWhile we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple\u2019s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.\nNew technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience\u2019s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.\nMinimalist expectations\nLike progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We\u2019re driving unilateral design decisions that threaten accessibility. We\u2019ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users\u2019 needs and content. \nSomeone once suggested to me that a client\u2019s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn\u2019t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. \nIt may seem like an unusual anecdote, but it isn\u2019t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.\n\nImitation without representation\nAll of us are influenced in one way or another by one another\u2019s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors\u2019 products to understand their success.\nHowever, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.\nThe typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.\n\nFor want of good design, the message was lost\nThe question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?\nThe answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.\nWe can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).\nStandards of excellence\nIt isn\u2019t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we\u2019ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.\nI was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.\nEven now, I make mistakes. On a recent project, I used large photographs on an organization\u2019s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren\u2019t always consistent, undermining the text\u2019s legibility. If I had the chance to do it again, I would separate the text and image.\nSo, what practical things can we consider to give our users the experience they deserve?\nPut guidelines in place\n\nThink about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization\u2019s personality and emotional appeal.\nDefine a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).\nFind which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.\nUse roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.\nCheck that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.\nAvoid overlaying text on images unless it\u2019s guaranteed to be legible. If it\u2019s necessary to optimize space in the layout, give the text a container. Scrims aren\u2019t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.\n\nTest your work\n\nReview legibility and contrast on different devices. It\u2019s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.\nFind a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. \nAsk your friends and family what they use at home and at work. It\u2019s one way of making sure your feedback isn\u2019t always coming from a closed loop.\n\nPush your limits\n\nYou define what the user sees. If you\u2019ve inherited brand guidelines, question them. If you don\u2019t agree with the choices, make the case for why they should change.\nExperiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.\nIf you\u2019re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.\nEmbrace limitations. Use boundaries as an opportunity to explore possibilities.\n\nMore than just a facade\nDesigning with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.\nUsers will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.\nIn architecture, it isn\u2019t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.\nPerhaps we can take inspiration from these spaces. Let\u2019s give our buildings a bold voice and make sure the doors are open to everyone.", "year": "2015", "author": "Mark Mitchell", "author_slug": "markmitchell", "published": "2015-12-13T00:00:00+00:00", "url": "https://24ways.org/2015/designing-with-contrast/", "topic": "design"} {"rowid": 143, "title": "Marking Up a Tag Cloud", "contents": "Everyone\u2019s doing it. \n\nThe problem is, everyone\u2019s doing it wrong. \n\nHarsh words, you might think. But the crimes against decent markup are legion in this area. You see, I\u2019m something of a markup and semantics junkie. So I\u2019m going to analyse some of the more well-known tag clouds on the internet, explain what\u2019s wrong, and then show you one way to do it better. \n\ndel.icio.us \n\nI think the first ever tag cloud I saw was on del.icio.us. Here\u2019s how they mark it up. \n\n
\n\t.net\n\tadvertising\n\tajax\n\t...\n
\n\nUnfortunately, that is one of the worst examples of tag cloud markup I have ever seen. The page states that a tag cloud is a list of tags where size reflects popularity. However, despite describing it in this way to the human readers, the page\u2019s author hasn\u2019t described it that way in the markup. It isn\u2019t a list of tags, just a bunch of anchors in a
. This is also inaccessible because a screenreader will not pause between adjacent links, and in some configurations will not announce the individual links, but rather all of the tags will be read as just one link containing a whole bunch of words. Markup crime number one. \n\nFlickr \n\nAh, Flickr. The darling photo sharing site of the internet, and the biggest blind spot in every standardista\u2019s vision. Forgive it for having atrocious markup and sometimes confusing UI because it\u2019s just so much damn fun to use. Let\u2019s see what they do. \n\n

\n\t\u00a006\u00a0\n\t\u00a0africa\u00a0\n\t\u00a0amsterdam\u00a0\n\t...\n

\n\nAgain we have a simple collection of anchors like del.icio.us, only this time in a paragraph. But rather than using a class to represent the size of the tag they use an inline style. An inline style using a pixel-based font size. That\u2019s so far away from the goal of separating style from content, they might as well use a tag. You could theoretically parse that to extract the information, but you have more work to guess what the pixel sizes represent. Markup crime number two (and extra jail time for using non-breaking spaces purely for visual spacing purposes.)\n\nTechnorati \n\nAh, now. Here, you\u2019d expect something decent. After all, the Overlord of microformats and King of Semantics Tantek \u00c7elik works there. Surely we\u2019ll see something decent here? \n\n
    \n\t
  1. Britney Spears
  2. \n\t
  3. Bush
  4. \n\t
  5. Christmas
  6. \n\t...\n\t
  7. SEO
  8. \n\t
  9. Shopping
  10. \n\t...\n
\n\nUnfortunately it turns out not to be that decent, and stop calling me Shirley. It\u2019s not exactly terrible code. It does recognise that a tag cloud is a list of links. And, since they\u2019re in alphabetical order, that it\u2019s an ordered list of links. That\u2019s nice. However \u2026 fifteen nested tags? FIFTEEN? That\u2019s emphasis for you. Yes, it is parse-able, but it\u2019s also something of a strange way of looking at emphasis. The HTML spec states that is emphasis, and is for stronger emphasis. Nesting tags seems counter to the idea that different tags are used for different levels of emphasis. Plus, if you had a screen reader that stressed the voice for emphasis, what would it do? Shout at you? Markup crime number three. \n\nSo what should it be? \n\nAs del.icio.us tells us, a tag cloud is a list of tags where the size that they are rendered at contains extra information. However, by hiding the extra context purely within the CSS or the HTML tags used, you are denying that context to some users. The basic assumption being made is that all users will be able to see the difference between font sizes, and this is demonstrably false. \n\nA better way to code a tag cloud is to put the context of the cloud within the content, not the markup or CSS alone. As an example, I\u2019m going to take some of my favourite flickr tags and put them into a cloud which communicates the relative frequency of each tag. \n\nTo start with a tag cloud in its most basic form is just a list of links. I am going to present them in alphabetical order, so I\u2019ll use an ordered list. Into each list item I add the number of photos I have with that particular tag. The tag itself is linked to the page on flickr which contains those photos. So we end up with this first example. To display this as a traditional tag cloud, we need to alter it in a few ways: \n\n\n\tThe items need to be displayed next to each other, rather than one-per-line\n\tThe context information should be hidden from display (but not from screen readers)\n\tThe tag should link to the page of items with that tag\n\n\nDisplaying the items next to each other simply means setting the display of the list elements to inline. The context can be hidden by wrapping it in a and then using the off-left method to hide it. And the link just means adding an anchor (with rel=\"tag\" for some extra microformats bonus points). So, now we have a simple collection of links in our second example. \n\nThe last stage is to add the sizes. Since we already have context in our content, the size is purely for visual rendering, so we can just use classes to define the different sizes. For my example, I\u2019ll use a range of class names from not-popular through ultra-popular, in order of smallest to largest, and then use CSS to define different font sizes. If you preferred, you could always use less verbose class names such as size1 through size6. Anyway, adding some classes and CSS gives us our final example, a semantic and more accessible tag cloud.", "year": "2006", "author": "Mark Norman Francis", "author_slug": "marknormanfrancis", "published": "2006-12-09T00:00:00+00:00", "url": "https://24ways.org/2006/marking-up-a-tag-cloud/", "topic": "code"} {"rowid": 164, "title": "My Other Christmas Present Is a Definition List", "contents": "A note from the editors: readers should note that the HTML5 redefinition of definition lists has come to pass and is now \u00e0 la mode.\n \n \n \n Last year, I looked at how the markup for tag clouds was generally terrible. I thought this year I would look not at a method of marking up a common module, but instead just at a simple part of HTML and how it generally gets abused.\n\nNo, not tables. Definition lists. Ah, definition lists. Often used but rarely understood.\n\nExamining the definition of definitions\n\nTo start with, let\u2019s see what the HTML spec has to say about them.\n\n\n\tDefinition lists vary only slightly from other types of lists in that list items consist of two parts: a term and a description.\n\n\nThe canonical example of a definition list is a dictionary. Words can have multiple descriptions (even the word definition has at least five). Also, many terms can share a single definition (for example, the word colour can also be spelt color, but they have the same definition).\n\nExcellent, we can all grasp that. But it very quickly starts to fall apart. Even in the HTML specification the definition list is mis-used.\n\n\n\tAnother application of DL, for example, is for marking up dialogues, with each DT naming a speaker, and each DD containing his or her words.\n\n\nWrong. Completely and utterly wrong. This is the biggest flaw in the HTML spec, along with dropping support for the start attribute on ordered lists. \u201cWhy?\u201d, you may ask. Let me give you an example from Romeo and Juliet, act 2, scene 2.\n\n
Juliet
\n\t
Romeo!
\n
Romeo
\n\t
My niesse?
\n
Juliet
\n\t
At what o'clock tomorrow shall I send to thee?
\n
Romeo
\n\t
At the hour of nine.
\n\nNow, the problem here is that a given definition can have multiple descriptions (the DD). Really the dialog \u201cdescriptions\u201d should be rolled up under the terms, like so:\n\n
Juliet
\n\t
Romeo!
\n\t
At what o'clock tomorrow shall I send to thee?
\n
Romeo
\n\t
My niesse?
\n\t
At the hour of nine.
\n\nSuddenly the play won\u2019t make anywhere near as much sense. (If it\u2019s anything, the correct markup for a play is an ordered list of CITE and BLOCKQUOTE elements.)\n\nThis is the first part of the problem. That simple example has turned definition lists in everyone\u2019s mind from pure definitions to more along the lines of a list with pre-configured heading(s) and text(s).\n\nScreen reader, enter stage left.\n\nIn many screen readers, a simple definition list would be read out as \u201cdefinition term equals definition description\u201d. So in our play excerpt, Juliet equals Romeo! That\u2019s not right, either. But this also leads a lot of people astray with definition lists to believing that they are useful for key/value pairs.\n\nBehaviour and convention\n\nThe WHAT-WG have noticed the common mis-use of the DL, and have codified it into the new spec. In the HTML5 draft, a definition list is no longer a definition list.\n\n\n\tThe dl element introduces an unordered association list consisting of zero or more name-value groups (a description list). Each group must consist of one or more names (dt elements) followed by one or more values (dd elements).\n\n\nThey also note that the \u201cdl element is inappropriate for marking up dialogue, since dialogue is ordered\u201d. So for that example they have created a DIALOG (sic) element.\n\nStrange, then, that they keep DL as-is but instead refer to it an \u201cassociation list\u201d. They have not created a new AL element, and kept DL for the original purpose. They have chosen not to correct the usage or to create a new opportunity for increased specificity in our HTML, but to \u201cpave the cowpath\u201d of convention.\n\nHow to use a definition list\n\nGiven that everyone else is using a DL incorrectly, should we? Well, if they all jumped off a bridge, would you too? No, of course you wouldn\u2019t. We don\u2019t have HTML5 yet, so we\u2019re stuck with the existing semantics of HTML4 and XHTML1. Which means that:\n\n\n\tListing dialogue is not defining anything.\n\tListing the attributes of a piece of hardware (resolution = 1600\u00d71200) is illustrating sample values, not defining anything (however, stating what \u2018resolution\u2019 actually means in this context would be a definition).\n\tListing the cast and crew of a given movie is not defining the people involved in making movies. (Stuart Gordon may have been the director of Space Truckers, but that by no means makes him the true definition of a director.)\n\tA menu of navigation items is simply a nested ordered or unordered list of links, not a definition list.\n\tApplying styling handles to form labels and elements is not a good use for a definition list.\n\n\nAnd so on.\n\nLiving by the specification, a definition list should be used for term definitions \u2013 glossaries, lexicons and dictionaries \u2013 only.\n\nAnything else is a crime against markup.", "year": "2007", "author": "Mark Norman Francis", "author_slug": "marknormanfrancis", "published": "2007-12-05T00:00:00+00:00", "url": "https://24ways.org/2007/my-other-christmas-present-is-a-definition-list/", "topic": "code"} {"rowid": 310, "title": "Fairytale of new Promise", "contents": "There are only four good Christmas songs.\nI know, yeah, JavaScript or whatever. We\u2019ll get to that in a minute, I promise.\nFirst\u2014and I cannot stress this enough\u2014 there are four good Christmas songs. You\u2019re free to disagree with me here, of course, but please try to understand that you will be wrong.\nThey don\u2019t all have the most safe-for-work titles; I can\u2019t list all of them here, but if you choose to let your fingers do the walkin\u2019 to your nearest search engine, I will say that one was released by the band FEAR way back in 1982 and one was on Run the Jewels\u2019 self-titled debut album. The lyrics are a hell of a lot worse than the titles, so maybe wait until you get home from work before you queue them up. Wear headphones, if you\u2019ve got thin walls.\nFor my money, though, the two I can reference by name are the top of that small heap: Tom Waits\u2019 Christmas Card from a Hooker in Minneapolis, and The Pogues\u2019 Fairytale of New York. The former once held the honor of being the only good Christmas song\u2014about which which I was also unequivocally correct, right up until I changed my mind. It\u2019s not the song up for discussion today, but feel free to familiarize yourself just the same\u2014I\u2019ll wait.\nFairytale of New York\u2014the top of the list\u2014starts out by hinting at some pretty standard holiday fare; dreams and cheer and whatnot. Typical seasonal stuff, so long as you ignore that the story seems to be recounted as a drunken flashback in a jail cell. You can probably make a few guesses at the underlying spirit of the song based on that framing: following a lucky break, our bright-eyed protagonists move to New York in search of fame and fortune, only to quickly descend into bad decisions, name-calling, and vaguely festive chaos.\nThis song speaks to me on a couple of levels, not the least of which is as a retelling of my day-to-day interactions with JavaScript. Each day\u2019s melody might vary a little bit, granted, but the lyrics almost always follow a pretty clear arc toward \u201cPARENTAL ADVISORY: EXPLICIT CONTENT.\u201d You might have heard a similar tune yourself; it goes a little somethin\u2019 like setTimeout(function() { console.log( \"this should be happening last\" ); }, 1000); . Callbacks are calling callbacks calling callbacks and something is happening somewhere, as the JavaScript interpreter plods through our code start-to-finish, line-by-line, step-by-step. If we need to take actions based on the results of something that could take its sweet time resolving, well, we\u2019d better fiddle with the order of things to make sure those actions don\u2019t happen too soon.\n\u201cBut I can see a better time,\u201d as the song says, \u201cwhen all our dreams come true.\u201d So, with that Pogues brand of holiday spirit squarely in mind\u2014by which I mean that your humble narrator is almost certainly drunk, and may be incarcerated at the time of publication\u2014gather \u2019round for a story of hope, of hardships, of semi-asynchronous JavaScript programming, and ultimately: of Promise unfulfilled.\nThe Main Thread\nJavaScript is single-minded, in a manner of speaking. Anything we tell the JavaScript runtime to do goes into a single-file queue; you\u2019ll see it referred to as the \u201cmain thread,\u201d or \u201cUI thread.\u201d That thread can be shared by a number of critical browser processes, like rendering and re-rendering parts of the page, and user interactions ranging from the simple\u2014say, highlighting text\u2014to the more complex\u2014interacting with form elements.\nIf that sounds a little scary to you, well, that\u2019s because it is. The more complex our scripts, the more we\u2019re cramming into that single-file main thread, to be processed along with\u2014say\u2014some of our CSS animations. Too much JavaScript clogging up the main thread means a lot of user-facing performance jankiness. Getting away from that single thread is a big part of all the excitement around Web Workers, which allow us to offload entire scripts into their own dedicated background threads\u2014though not without limitations of their own. Outside of Web Workers, that everything-thread is the only game in town: scripts executed one thing at a time, functions calling functions calling functions, taking numbers and crowding up the same deli counter as a user\u2019s interactions\u2014which, in this already strained metaphor, would be ham, I guess?\nAsynchronous JavaScript\nNow, those queued actions may include asynchronous things. For example: AJAX callbacks, setTimeout/setInterval, and addEventListener won\u2019t block the main thread while we\u2019re waiting for a request to come back, a timer to tick away, or an event to trigger. Once those things do kick in, though, the actions they\u2019re meant to perform will get shuffled right back into that single-thread queue.\nThere are a couple of places you might have written asynchronously-fired JavaScript, even if you\u2019re not super familiar with the overarching concept: XMLHttpRequest\u2014\u201cAJAX,\u201d if ya nasty\u2014or just kicking off a function once a user triggers a click or mouseenter event. Event-driven development is writ a little larger, with the overall flow of the script dictated by events, both internal and external. Writing event-driven JavaScript applications is a step in the right direction for sure\u2014it won\u2019t cure what ails the main thread, but it does work with the medium in a reasonable way. Event-driven development allows us to manage our use of the main thread in a way that makes sense. If any of this rings a bell for you, the motivation for Promises should feel familiar.\nFor example, a custom init event might kick things off, and fire a create event that applies our classes and restructures our markup which, on completion, fires a bindEvents event to handle all the event listeners for user interaction. There might not sound like much difference between that and one big function that kicks off, manipulates the DOM, and binds our events line-by-line\u2014but in a script of sufficient size and complexity we\u2019re not only provided with a decoupled flow through the script, but obvious touchpoints for future updates and a predictable structure for ongoing maintenance. \nThis pattern falls apart a little where we were still creating, binding, and listening for events in the same top-to-bottom, one-item-at-a-time way\u2014we had to set a listener on a given object before the event fires, or nothing would happen:\n// Create the event:\nvar event = document.createEvent( \"Event\" );\n\n// Name the event:\nevent.initEvent( \"doTheStuff\", true, true );\n\n// Listen for the custom `doTheStuff` event on `window`:\nwindow.addEventListener( \"doTheStuff\", initializeEverything );\n\n// Fire the custom event\nwindow.dispatchEvent( event );\nThis example is a little contrived, and this stuff is a lot more manageable for sure with the addition of a framework, but that\u2019s the basic gist: create and name the event, add a listener for the event, and\u2014after setting our listener\u2014dispatch the event.\nEvents and callbacks aren\u2019t the only game in town for weaving our way in and out of the main thread, though\u2014at least, not anymore. \nPromises\nA Promise is, at the risk of sounding sentimental, pure potential\u2014an empty container into which a value eventually results. A Promise can exist in several states: \u201cpending,\u201d while the computation they contain is being performed or \u201cresolved\u201d once that computation is complete. Once resolved, a Promise is \u201cfulfilled\u201d if it gave us back something we expect, or \u201crejected\u201d if it didn\u2019t.\nThe Promise constructor accepts a callback with two arguments: resolve and reject. We perform an action\u2014asynchronous or otherwise\u2014within that callback. If everything in there has gone according to plan, we call resolve. If something has gone awry, we call reject\u2014with an error, conventionally. To illustrate, let\u2019s tack something together with a pretty decent chance of doing what we don\u2019t want: a promise meant only to give us the number 1, but has a chance of giving us back a 2. No reasonable person would ever do this, of course, but I wouldn\u2019t necessarily put it past me.\nvar promisedOne = new Promise( function( resolve, reject ) {\n var coinToss = Math.floor( Math.random() * 2 ) + 1;\n\n if( coinToss === 1 ) {\n resolve( coinToss );\n } else {\n reject( new Error( \"That ain\u2019t a one.\" ) );\n }\n});\nThere\u2019s nothing too surprising in there, after you boil it all down. It\u2019s a little return-y, with the exception that we\u2019re flagging results as \u201cas expected\u201d or \u201csomething went wrong.\u201d\nTapping into that Promise uses another new keyword: then\u2014and as someone who attempts to make sense of JavaScript by breaking it down to plain ol\u2019 human-language, I\u2019m a big fan of this syntax. then is tacked onto our Promise identifier, and does just what it says on the tin: once the Promise is resolved, then do one of two things, both supplied as callbacks: the first in the case of a fulfilled promise, and the second in the case of a rejected one. Those two callbacks will have, as arguments, the results we specified with resolve orreject, respectively. It sounds like a lot in prose, but in code it\u2019s a pretty simple pattern:\npromisedOne.then( function( result ) {\n console.log( result );\n}, function( error ) {\n console.error( error );\n});\nIf you\u2019ve spent any time working with AJAX\u2014jQuery-wise, in particular\u2014you\u2019ve seen something like this pattern before: a success callback and an error callback. The state of a promise, once fulfilled or rejected, cannot be changed\u2014any reference we make to promisedOne will have a single, fixed result.\nIt may not look like too much the way I\u2019m using it here, but it\u2019s powerful stuff\u2014a pattern for asynchronously resolving anything. I\u2019ve recently used Promises alongside a script that emulates Font Load Events, to apply webfonts asynchronously and avoid a potential performance hit. Font Face Observer allows us to, as the name implies, determine when the files referenced by our @font-face rules have finished loading. \nvar fontObserver = new FontFaceObserver( \"Fancy Font\" );\n\nfontObserver.check().then(function() {\n document.documentElement.className += \" fonts-loaded\";\n}, function( error ) {\n console.error( error );\n});\nfontObserver.check() gives us back a Promise, allowing us to chain on a then containing our callbacks for success and failure. We use the fulfilled callback to bolt a class onto the page once the font file has been fully transferred. We don\u2019t bother including an argument in the first function, since we don\u2019t care about the result itself so much as we care that the promise resolved without error\u2014we\u2019re not doing anything with the resolved value, just adding a class to the page. We do include the error argument, since we\u2019ll want to know what happened should something go wrong.\nNow, this isn\u2019t the tidiest syntax around\u2014at least to my eyes\u2014with those two functions just kinda floating in a then. Luckily there\u2019s an similar alternative syntax; one that I find a bit easier to parse at-a-glance:\nfontObserver.check()\n .then(function() {\n document.documentElement.className += \" fonts-loaded\";\n })\n .catch(function( error ) {\n console.log( error );\n });\nThe first callback inside then provides us with our success state, while the catch provides us with a single, explicit \u201csomething went wrong\u201d callback. The two syntaxes aren\u2019t completely identical in all situations, but for a simple case like this, I find it a little neater.\nThe Common Thread\nI guess I still owe you an explanation, huh. Not about the JavaScript-whatever; I think I\u2019ve explained that plenty. No, I mean Fairytale of New York, and why it\u2019s perched up there at the top of the four (4) song heap.\nFairytale is a sad song, ostensibly. If you follow the main thread\u2014start to finish, line-by-line, step by step\u2014 Fairytale is a sad song. And I can see you out there, visions of Die Hard dancing in your heads: \u201cbut is it a Christmas song?\u201d\nWell, for my money, nothing says \u201cholidays\u201d quite like unreliable narration.\nShane MacGowan, the song\u2019s author, has placed the first verse about \u201cChristmas Eve in the drunk tank\u201d as happening right after the \u201clucky one, came in eighteen-to-one\u201d\u2014not at the chronological end of the story. That means the song might not be mostly drunken flashback, but all of it a single, overarching flashback including a Christmas Eve in protective custody. It could be that the man and woman are, together, recounting times long past\u2014good times and bad times\u2014maybe not even in chronological order. Hell, the \u201cNYPD Choir\u201d mentioned in the chorus? There\u2019s no such thing.\nWe\u2019re not big Christmas folks, my family and I. But just the same, every year, the handful of us get together, and every year\u2014like clockwork\u2014there\u2019s a lull in conversation, there\u2019s a sharp exhale, and Ma says \u201cwe all made it.\u201d Not to a house, not to a dinner, but through another year, to another Christmas. At this point, without fail, someone starts telling a story\u2014and one begets another, and so on. Sometimes the stories are happy, sometimes they\u2019re sad, more often than not they\u2019re both. Some are about things we were lucky to walk away from, some are about a time when another one of us didn\u2019t.\nStart-to-finish, line-by-line, step-by-step, the main thread through the year doesn\u2019t change, and maybe there isn\u2019t a whole lot we can do to change it. But by carefully weaving our way in and out of that thread\u2014stories all out of sync and resolving one way or the other, with the results determined by questionably reliable narrators\u2014we can change the way we interact with it and, little by little, we can start making sense of it.", "year": "2016", "author": "Mat Marquis", "author_slug": "matmarquis", "published": "2016-12-19T00:00:00+00:00", "url": "https://24ways.org/2016/fairytale-of-new-promise/", "topic": "code"} {"rowid": 268, "title": "Getting the Most Out of Google Analytics", "contents": "Something a bit different for today\u2019s 24 ways article. For starters, I\u2019m not a designer or a developer. I\u2019m an evil man who sells things to people on the internet. Second, this article will likely be a little more nebulous than you\u2019re used to, since it covers quite a number of points in a relatively short space. \n\nThis isn\u2019t going to be the complete Google Analytics Conversion University IQ course compressed into a single article, obviously. What it will be, however, is a primer on setting up and using Google Analytics in real life, and a great deal of what I\u2019ve learned using Google Analytics nearly every working day for the past six (crikey!) years.\n\nAlso, to be clear, I\u2019ll be referencing new Google Analytics here; old Google Analytics is for loooosers (and those who want reliable e-commerce conversion data per site search term, natch).\n\nYou may have been running your Analytics account for several years now, dipping in and out, checking traffic levels, seeing what\u2019s popular\u2026 and that\u2019s about it. Google Analytics provides so much more than that, but the number of reports available can often intimidate users, and documentation and case studies on their use are minimal at best. \n\nLet\u2019s start! Setting up your Analytics profile\n\nBefore we plough on, I just want to run through a quick checklist that some basic settings have been enabled for your profile. If you haven\u2019t clicked it, click the big cog on the top-right of Google Analytics and we\u2019ll have a poke about.\n\n\n\tIf you have an e-commerce site, e-commerce tracking has been enabled\u2028\n\tIf your site has a search function, site search tracking has been enabled.\n\tQuery string parameters that you do not want tracked as separate pages have been excluded (for example, any parameters needed for your platform to function, otherwise you\u2019ll get multiple entries for the same page appearing in your reports)\n\tFilters have been enabled on your main profile to exclude your office IP address and any IPs of people who frequently access the site for work purposes. In decent numbers they tend to throw data off a tad.\u2028\n\tYou may also find the need to set up multiple profiles prefiltered for specific audience segments. For example, at Lovehoney we have seventeen separate profiles that allow me quick access to certain countries, devices and traffic sources without having to segment first. You\u2019ll also find load time for any complex reports much improved. Use the same filter screen as above to set up a series of profiles that only include, say, mobile visits, or UK visitors, so you can quickly analyse important segments.\n\n\nMatt, what\u2019s a segment?\n\nA segment is a subsection of your visitor base, which you define and then call on in reports to see specific data for that subsection. For example, in this report I\u2019ve defined two segments, the first for IE6 users and the second for IE7.\n\n\n\nSegments are easily created by clicking the Advanced Segments tabs at the top of any report and clicking +New Custom Segment.\n\n\n\nWhat does your site do?\n\nUnderstanding the goals of your site is an oft-covered topic, but it\u2019s necessary not just to form a better understand of your business and prioritize your time. Understanding what you wish visitors to do on your site translates well into a goal-driven analytics package like Google Analytics. \n\nEvery site exists essentially to sell something, either financially through e-commerce, or to sell an idea or impart information, get people to download a CV or enquire about service, or to sell space on that website to advertisers. If the site did not provide a positive benefit to its owners, it would not have a reason for being. \n\nOnce you have understood the reason why you have a site, you can map that reason on to one of the three goal types Google Analytics provides. \n\nE-commerce \n\nThis conversion type registers transactions as part of a sales process which requires a monetary value, what products have been bought, an SKU (stock keeping unit), affiliation (if you\u2019re then attributing the sale to a third party or franchise) and so on.\n\nThe benefit of e-commerce tracking is not only assigning non-arbitrary monetary value to behaviour of visitors on your site, as well as being able to see ancillary costs such as shipping, but seeing product-level information, like which products are preferred from various channels, popular categories, and so on.\n\n\n\nHowever, I find the e-commerce tracking options also useful for non-e-commerce sites. For example, if you\u2019re offering downloads or subscriptions and having an email address or user\u2019s details is worth something to you, you can set up e-commerce tracking to understand how much value your site is bringing. For example, an email address might be worth 20p to you, but if it also includes a name it\u2019s worth 50p. A contact telephone number is worth \u00a32, and so on.\n\nPage goals\n\nPage goals, unsurprisingly, track a visit to a page (often with a sequence of pages leading up to that page). This is what\u2019s referred to as a goal funnel, and is generally used to track how visitors behave in a multistep checkout. \n\n\n\nInterestingly, the page doesn\u2019t have to actually exist. For example, if you have a single page checkout, you can register virtual page views using trackPageview() when a visitor clicks into a particular section of the checkout or other form. If your site is geared towards getting someone to a particular page, but where there isn\u2019t a transaction (for example, a subscription page) this is for you.\n\nThere are also behavioural goals, such as time on site and number of pages viewed, which are geared towards sites that make money from advertising.\n\nBut, going back to the page goals, these can be abstracted using regular expressions, meaning that you can define a funnel based on page type rather than having to set individual folders.\n\n\n\nIn this example, I\u2019ve created regexes for the main page types on my site, so I can create a wide funnel that captures visitors from where they enter through to checkout.\n\nEvents\n\nEvent tracking registers a predefined event, such as playing a video, or some interaction that can trigger JavaScript, such as a Tweet This button. Events can then be triggered using the trackEvent() call. If you want someone to complete watching a video, you would code your player to fire trackEvent() upon completion. \n\nWhile I don\u2019t use events as goals, I use events elsewhere to see how well a video play aids to conversion. This not only helps me justify the additional spend on creating video content, but also quickly highlights which videos are underperforming as sales tools.\n\n\n\nWhat a visitor can tell you\n\n\u2028Now you have some proper goals set up, we can start to see how changes in content (on-site and external) affect those goals. \n\nUltimately, when a visitor comes to your site, they bring information with them:\n\n\n\twhere they came from (a search engine \u2013 including: keyword searched for; a referral; direct; affiliate; or ad campaign)\n\tdemographics (country; whether they\u2019re new or returning, within thirty days)\n\ttechnical information (browser; screen size; device; bandwidth)\n\tsite-specific information (landing page; next click; previous values assigned to them as custom variables*)\n\n\n * A note about custom variables. There\u2019s no hope in hell that I can cover custom variables in this article. Go research them. Custom variables are the single best way to hack Google Analytics and bend it to your will. Custom variables allow you to record anything you want about a visitor, which that visitor will then carry around with them between visits. It\u2019s also great for plugging other services into Google Analytics (as shown by the marvelous way Visual Website Optimizer allows you to track and segment tests within the GA interface). Just make sure not to breach the terms of service, eh?\n\nCSI your website\n\nPolice procedural TV shows are all the same: the investigators are called to a crime and come across a clue; there\u2019s then an autopsy; new evidence leads them to a new location; they find a new clue; they put two and two together; they solve the mystery.\n\nThis is your life now. Exciting!\n\nSo, now you\u2019re gathering a wealth of information about what sort of people visit your site, what they do when they\u2019re there, and what eventually gets them to drive value to you. It\u2019s now your job to investigate all these little clues to see which types of people drive the most value, and what you can change to improve it.\n\nMaybe not that exciting.\n\nHowever, Google Analytics comes pre-armed with extensive reports for you to delve into. As an e-commerce guy (as opposed to a page goal guy) my day pretty much follows the pattern below.\n\n\n\tLook at e-commerce conversion rate by traffic source compared to the same day in the previous week and previous month. As ours is an e-commerce site, we have weekly and monthly trends. A big spike on Sundays and Mondays, and payday towards the end of the month is always good; on the third week of a month there tends to be a lull. Spend time letting your Google Analytics data brew, understand your own trends and patterns, and you\u2019ll start to get a feel for when something isn\u2019t quite right.\n\t\n\t\tTraffic Sources \u2192 Sources \u2192 All Traffic\n\t\n\tLook at the conversion rate by landing page for any traffic source that feels significantly different to what\u2019s expected. Check bounce rates, drill down to likely landing pages and check search keyword or referral site to see if it\u2019s a particular subset of visitor. You can do this by clicking Secondary Dimension and choosing Keyword or Source. If it\u2019s direct, choose Visitor Type to break down by new or returning visitor.\n\t\n\t\tContent \u2192 Site Content \u2192 Landing Pages\n\t\n\tI then tend to flip into Content Drilldown to see what the next clicks were from those landing pages, and whether they changed significantly to the date I\u2019m comparing with. If they have, that\u2019s usually an indicator of changed content (or its relevancy). Remember, if a bunch of people have found their way to your page via a method you\u2019re not expecting (such as a mention on a Spanish radio station \u2013 this actually happened to me once), while the content hasn\u2019t changed, the relevancy of it to the audience may have.\n\t\n\t\tContent \u2192 Site Content \u2192 Content Drilldown\n\t\n\tOnce I have an idea of what content was consumed, and whether it was relevant to the user, I then look at the visitor specifics, such as browser or demographic data, to see again whether the change was limited to a specific subset. Site speed, for example, is normally a good factor towards bounce rate, so compare that with previous data as well.\n\n\nNow, to be investigating at this level you still need a serious amount of data, in order to tell what\u2019s a significant change or not. If you\u2019re struggling with a small number of visitors, you might find reporting on a weekly or fortnightly basis more appropriate. \n\nHowever, once you\u2019ve looked into the basics of why changes happen to the value of your site, you\u2019ll soon find yourself limited by the reports offered in Standard Reporting. So, it\u2019s time to build your own. Hooray!\n\nCustom reporting\n\nGoogle Analytics provides the tools to build reports specific to the types of investigations you frequently perform. \n\n\n\nWelcome to my world.\n\nCustom reports are quite simple to build: first, you determine the metric you want the report to cover (number of visitors, bounce rate, conversion rate, and so on), then choose a set of dimensions that you\u2019d like to segment the report by (say, the source of the traffic, and whether they were new or returning users). You can filter the report, including or excluding particular dimension values, and you can assign the report to any of the profiles you created earlier. \n\nIn the example below, I\u2019ve created a report that shows me visits and conversion rate for any Google traffic that landed directly only on a product page. I can then drill down on each product page to see the complete phrases use to search. I can use this information in two ways:\n\n\n\tI can see which products aren\u2019t converting, which shows me where I need to work harder on merchandising.\n\tI can give this information to my content team, showing them the actual phrases visitors used to reach our product content, helping them write better targeted product descriptions.\n\n\n\n\nThe possibilities here are nearly endless, but here are a few examples of reports I find useful:\n\n\n\tNon-brand inbound search\nBy creating a report that shows inbound search traffic which doesn\u2019t include your brand, you can see more clearly the behaviour of visitors most likely to be unfamiliar with your site and brand values, without having to rely on the clumsy new or returning demographic date.\n\tTraffic/conversion/sales by hour\nThis is pure stats porn, but actually more useful than real-time data. By seeing this data broken down at an hourly level, you can not only compare the current day to previous days, but also see the best performing times for email broadcasts and tweets.\n\tVisits, load time, conversion and sales by page and browser\nPage speed can often kill conversion rates, but it\u2019s difficult to prove the value of focusing on speed in monetary terms. Having this report to hand helps me drive Operation Greenbelt, our effort to get into the sub-1.5 second band in Google Webmaster Tools.\n\n\nUseful things you can\u2019t do in custom reporting\n\nIf you have a search function on your website, then Conversion Rate and Products Bought by Site Search Term is an incredibly useful report that allows you to measure the effectiveness of your site\u2019s search engine at returning products and content related to the search term used. By including the products actually bought by visitors who searched for each term, you can use this information to better searchandise these results, escalating high propensity and high value products to the top of the results.\n\nHowever, it\u2019s not possible to get this information out of new Google Analytics. \n\nTry it, select the following in the report builder:\n\n\n\tMetrics: total unique searches; e-commerce or goal conversion rate\n\tDimensions: search term; product\n\n\nYou\u2019ll see that the data returned is a little nonsensical, though a 2,000% conversion rate would be nice. However, you can get more accurate information using advanced segments. By creating individual segments to define users who have searched for a particular term, you can run the sales performance and product performance reports as normal. It\u2019s laborious, but it teaches a good lesson: data that seems inaccessible can normally be found another way!\n\nReporting infrastructure\n\nNow that you have a series of reports that you can refer to on a daily or weekly basis, it\u2019s time to put together a regular reporting infrastructure. \n\nEven if you\u2019re not reporting to someone, having a set of key performance indicators that you can use to see how your performance is improving over time allows you to set yourself business goals on a monthly and annual basis.\n\nFor my own reporting, I take some high-level metrics (such as visitors, conversion rate and average order value), and segment them by traffic source and, separately, landing page. These statistics I record weekly and report:\n\n\n\tcurrent week compared with previous week\n\tsame week previous year (if available)\n\t4 week average\n\t13 week average\n\t52 week average (if available)\n\n\nThis takes into account weekly, monthly, seasonal and annual trends, and gives you a much clearer view of your performance.\n\nGetting data in other ways\n\nIf you\u2019re using Google Analytics frequently, with any large site you\u2019ll come to a couple of conclusions:\n\n\n\tDoing any kind of practical comparative analysis is unwieldy.\n\tBoy, Google Analytics is slow!\n\n\nAs you work with bigger datasets and put together more complex queries, you\u2019ll see the loading graphic more than you\u2019ll see actual data. So when you reach that level, there are ways to completely bypass the Google Analytics interface altogether, and get data into your own spreadsheet application for manipulation.\n\nData Feed Query Explorer\n\nIf you just want to pull down some quick statistics but still use complex filters and exotic metric and dimension combinations, the Data Feed Query Explorer is the quickest way of doing so. Authenticate with your Google Analytics account, select a profile, and you can start selecting metrics and dimensions to be generated in a handy, selectable tabulated format.\n\nGoogle Analytics API\n\nIf you\u2019re feeling clever, you can bypass having to copy and paste data by pulling in directly into Excel, Google Docs or your own application using the Google Analytics API. There are several scripts and plugins available to do this. I use Automate Analytics Google Docs code (there\u2019s also a paid version that simplifies setup and creates some handy reports for you).\n\nNew shiny things\n\nWell, now that that\u2019s over, I can show you some cool stuff. Well, at least it\u2019s cool to me. Google Analytics is being constantly improved and new functionality is introduced nearly every month. Here are a couple of my favourites.\n\nMultichannel attribution\n\nNot every visitor converts on your site on the first visit. They may not even do so on the second visit, or third. If they convert on the fourth visit, but each time they visit they do so via a different channel (for example, Search PPC, Search Organic, Direct, Email), which channel do you attribute the conversion to? The last channel, or the first? Dilemma! \n\nGoogle now has a Multichannel Attribution report, available in the Conversion category, which shows how each channel assists in converting, the overlap between channels, and where in the process that channel was important. \n\n\n\nFor example, you may have analysed your blog traffic from Twitter and become disheartened that not many people were subscribing after visiting from Twitter links, but instead your high-value subscribers were coming from natural search. On the face of it, you\u2019d spend less time tweeting, but a multichannel report may tell you that visitors first arrived via a Twitter link and didn\u2019t subscribe, but then came back later after searching for your blog name on Google, after which they did. Don\u2019t pack Twitter in yet!\n\nVisitor and goal flow\n\nVisitor and goal flow are amazing reports that help you visualize the flow of traffic through your site and, ultimately, into your checkout funnel or similar goal path. Flow reports are perfect for understanding drop-off points in your process, as well as what the big draws are on each page. \n\n\n\nPreviously, if you wanted to visualize this data you had to set up several abstracted microgoals and chain them together in custom reports. Frankly, it was a pain in the arse and burned through your precious and limited goal allocation.\n\nVisitor flow bypasses all that and produces the report in an interactive flow diagram. While it doesn\u2019t show you the holy grail of conversion likelihood by each path, you can segment visitor flow so that you can see very specifically how different segments of your visitor base behave.\n\nGo play with it now!", "year": "2011", "author": "Matt Curry", "author_slug": "mattcurry", "published": "2011-12-18T00:00:00+00:00", "url": "https://24ways.org/2011/getting-the-most-out-of-google-analytics/", "topic": "business"} {"rowid": 107, "title": "Using Google App Engine as Your Own Content Delivery Network", "contents": "Do you remember, years ago, when hosting was expensive, domain names were the province of the rich, and you hosted your web pages on Geocities? It seems odd to me now that there was a time when each and every geek didn\u2019t have his own top-level domain and super hosting setup. But as the parts became more and more affordable a man could become an outcast if he didn\u2019t have his own slightly surreal-sounding TLD.\n\nAnd so it will be in the future when people realise with surprise there was a time before affordable content delivery networks.\n\nA content delivery network, or CDN, is a system of servers spread around the world, serving files from the nearest physical location. Instead of waiting for a file to find its way from a server farm in Silicon Valley 8,000 kilometres away, I can receive it from London, Dublin, or Paris, cutting down the time I wait. The big names \u2014 Google, Yahoo, Amazon, et al \u2014 use CDNs for their sites, but they\u2019ve always been far too expensive for us mere mortals. Until now.\n\nThere\u2019s a service out there ready for you to use as your very own CDN. You have the company\u2019s blessing, you won\u2019t need to write a line of code, and \u2014 best of all \u2014 it\u2019s free. The name? Google App Engine.\n\nIn this article you\u2019ll find out how to set up a CDN on Google App Engine. You\u2019ll get the development software running on your own computer, tell App Engine what files to serve, upload them to a web site, and give everyone round the world access to them.\n\nCreating your first Google App Engine project\n\nBefore we do anything else, you\u2019ll need to download the Google App Engine software development kit (SDK). You\u2019ll need Python 2.5 too \u2014 you won\u2019t be writing any Python code but the App Engine SDK will need it to run on your computer. If you don\u2019t have Python, App Engine will install it for you (if you use Mac OS X 10.5 or a Linux-based OS you\u2019ll have Python; if you use Windows you won\u2019t).\n\nDone that? Excellent, because that\u2019s the hardest step. The rest is plain sailing.\n\nYou\u2019ll need to choose a unique \u2018application id\u2019 \u2014 nothing more than a name \u2014 for your project. Make sure it consists only of lowercase letters and numbers. For this article I\u2019ll use 24ways2008, but you can choose anything you like.\n\nOn your computer, create a folder named after your application id. This folder can be anywhere you want: your desktop, your documents folder, or wherever you usually keep your web files. Within your new folder, create a folder called assets, and within that folder create three folders called images, css, and javascript. These three folders are the ones you\u2019ll fill with files and serve from your content delivery network. You can have other folders too, if you like.\n\nThat will leave you with a folder structure like this:\n\n24ways2008/\n\t\tassets/\n\t\t\tcss/\n\t\t\timages/\n\t\t\tjavascript/\n\nNow you need to put a few files in these folders, so we can later see our CDN in action. You can put anything you want in these folders, but for this example we\u2019ll include an HTML file, a style sheet, an image, and a Javascript library.\n\nIn the top-level folder (the one I\u2019ve called 24ways2008), create a file called index.html. Fill this with any content you want. In the assets/css folder, create a file named core.css and throw in a couple of CSS rules for good measure. In the assets/images directory save any image that takes your fancy \u2014 I\u2019ve used the silver badge from the App Engine download page. Finally, to fill the JavaScript folder, add in this jQuery library file. If you\u2019ve got the time and the inclination, you can build a page that uses all these elements.\n\nSo now we should have a set of files and folders that look something like this:\n\n24ways2008/\n\t\tassets/\n\t\t\t\tindex.html\n\t\t\t\tcss/\n\t\t\t\t\t\tcore.css\n\t\t\t\timages/\n\t\t\t\t\t\tappengine-silver-120x30.gif\n\t\t\t\tjavascript/\n\t\t\t\t\t\tjquery-1.2.6.min.js\n\nWhich leaves us with one last file to create. This is the important one: it tells App Engine what to do with your files. It\u2019s named app.yaml, it sits at the top-level (inside the folder I\u2019ve named 24ways2008), and it needs to include these lines:\n\napplication: 24ways2008\nversion: 1\nruntime: python\napi_version: 1\n\nhandlers:\n- url: /\n\tstatic_files: assets/index.html\n\tupload: assets/index.html\n\n- url: /\n\tstatic_dir: assets\n\nYou need to make sure you change 24ways2008 on the first line to whatever you chose as your application id, but otherwise the content of your app.yaml file should be identical. And with that, you\u2019ve created your first App Engine project. If you want it, you can download a zip file containing my project.\n\nTesting your project\n\nAs it stands, your project is ready to be uploaded to App Engine. But we couldn\u2019t call ourselves professionals if we didn\u2019t test it, could we? So, let\u2019s put that downloaded SDK to good use and run the project from your own computer.\n\nOne of the files you\u2019ll find App Engine installed is named dev_appserver.py, a Python script used to simulate App Engine on your computer. You\u2019ll find lots of information on how to do this in the documentation on the development web server, but it boils down to running the script like so (the space and the dot at the end are important):\n\ndev_appserver.py .\n\nYou\u2019ll need to run this from the command-line: Mac users can run the Terminal application, Linux users can run their favourite shell, and Windows users will need to run it via the Command Prompt (open the Start menu, choose \u2018Run\u2026\u2019, type \u2018cmd\u2018, and click \u2018OK\u2019). Before you run the script you\u2019ll need to make sure you\u2019re in the project folder \u2014 in my case, as I saved it to my desktop I can go there by typing \n\ncd ~/Desktop/24ways2008\n\nin my Mac\u2019s Terminal app; if you\u2019re using Windows you can type \n\ncd \"C:\\Documents and Settings\\username\\Desktop\\24ways2008\"\n\nIf that\u2019s successful, you\u2019ll see a few lines of output, the last looking something like this:\n\nINFO 2008-11-22 14:35:00,830 dev_appserver_main.py] Running application 24ways2008 on port 8080: http://localhost:8080\n\nNow you can power up your favourite browser, point it to http://localhost:8080/, and you\u2019ll see the page you saved as index.html. You\u2019ll also find your CSS file at http://localhost:8080/css/core.css. In fact, anything you put inside the assets folder in the project will be accessible from this domain. You\u2019re running our own App Engine web server!\n\nNote that no-one else will be able to see your files: localhost is a special domain that you can only see from your computer \u2014 and once you stop the development server (by pressing Control\u2013C) you\u2019ll not be able to see the files in your browser until you start it again.\n\nYou might notice a new file has turned up in your project: index.yaml. App Engine creates this file when you run the development server, and it\u2019s for internal App Engine use only. If you delete it there are no ill effects, but it will reappear when you next run the development server. If you\u2019re using version control (e.g. Subversion) there\u2019s no need to keep a copy in your repository.\n\nSo you\u2019ve tested your project and you\u2019ve seen it working on your own machine; now all you need to do is upload your project and the world will be able to see your files too.\n\nUploading your project\n\nIf you don\u2019t have a Google account, create one and then sign in to App Engine. Tell Google about your new project by clicking on the \u2018Create an Application\u2019 button. Enter your application id, give the application a name, and agree to the terms and conditions. That\u2019s it. All we need do now is upload the files.\n\nOpen your Mac OS X Terminal, Windows Command Prompt, or Linux shell window again, move to the project folder, and type (again, the space and the dot at the end are important):\n\nappcfg.py update .\n\nEnter your email address and password when prompted, and let App Engine do it\u2019s thing. It\u2019ll take no more than a few seconds, but in that time App Engine will have done the equivalent of logging in to an FTP server and copying files across. It\u2019s fairly understated, but you now have your own project up and running. You can see mine at http://24ways2008.appspot.com/, and everyone can see yours at http://your-application-id.appspot.com/. Your files are being served up over Google\u2019s content delivery network, at no cost to you!\n\nBenefits of using Google App Engine\n\nThe benefits of App Engine as a CDN are obvious: your own server doesn\u2019t suck up the bandwidth, while your visitors will appreciate a faster site. But there are also less obvious benefits.\n\nFirst, once you\u2019ve set up your site, updating it is an absolute breeze. Each time you update a file (or a batch of files) you need only run appcfg.py to see the changes appear on your site. To paraphrase Joel Spolsky, a good web site must be able to be updated in a single step. Many designers and developers can\u2019t make that claim, but with App Engine, you can.\n\nApp Engine also allows multiple people to work on one application. If you want a friend to be able to upload files to your site you can let him do so without giving him usernames and passwords \u2014 all he needs is his own Google account. App Engine also gives you a log of all actions taken by collaborators, so you can see who\u2019s made updates, and when.\n\nAnother bonus is the simple version control App Engine offers. Do you remember the file named app.yaml you created a while back? The second line looked like this:\n\nversion: 1\n\nIf you change the version number to 2 (or 3, or 4, etc), App Engine will keep a copy of the last version you uploaded. If anything goes wrong with your latest version, you can tell App Engine to revert back to that last saved version. It\u2019s no proper version control system, but it could get you out of a sticky situation.\n\nOne last thing to note: if you\u2019re not happy using your-application-id.appspot.com as your domain, App Engine will quite happily use any domain you own.\n\nThe weak points of Google App Engine\n\nIn the right circumstances, App Engine can be a real boon. I run my own site using the method I\u2019ve discussed above, and I\u2019m very happy with it. But App Engine does have its disadvantages, most notably those discussed by Aral Balkan in his post \u2018Why Google App Engine is broken and what Google must do to fix it\u2018.\n\nAral found the biggest problems while using App Engine as a web application platform; I wouldn\u2019t recommend using it as such either (at least for now) but for our purposes as a CDN for static files, it\u2019s much more worthy. Still, App Engine has two shortcomings you should be aware of.\n\nThe first is that you can\u2019t host a file larger than one megabyte. If you want to use App Engine to host that 4.3MB download for your latest-and-greatest desktop software, you\u2019re out of luck. The only solution is to stick to smaller files.\n\nThe second problem is the quota system. Google\u2019s own documentation says you\u2019re allowed 650,000 requests a day and 10,000 megabytes of bandwidth in and out (20,000 megabytes in total), which should be plenty for most sites. But people have seen sites shut down temporarily for breaching quotas \u2014 in some cases after inexplicable jumps in Google\u2019s server CPU usage. Aral, who\u2019s seen it happen to his own sites, seemed genuinely frustrated by this, and if you measure your hits in the hundreds of thousands and don\u2019t want to worry about uptime, App Engine isn\u2019t for you.\n\nThat said, for most of us, App Engine offers a fantastic resource: the ability to host files on Google\u2019s own content delivery network, at no charge.\n\nConclusion\n\nIf you\u2019ve come this far, you\u2019ve seen how to create a Google App Engine project and host your own files on Google\u2019s CDN. You\u2019ve seen the great advantages App Engine offers \u2014 an excellent content delivery network, the ability to update your site with a single command, multiple authors, simple version control, and the use of your own domain \u2014 and you\u2019ve come across some of its weaknesses \u2014 most importantly the limit on file sizes and the quota system. All that\u2019s left to do is upload those applications \u2014 but not before you\u2019ve finished your Christmas shopping.", "year": "2008", "author": "Matt Riggott", "author_slug": "mattriggott", "published": "2008-12-06T00:00:00+00:00", "url": "https://24ways.org/2008/using-google-app-engine-as-your-own-cdn/", "topic": "process"} {"rowid": 274, "title": "Adaptive Images for Responsive Designs", "contents": "So you\u2019ve been building some responsive designs and you\u2019ve been working through your checklist of things to do:\n\n\n\tYou started with the content and designed around it, with mobile in mind first.\n\tYou\u2019ve gone liquid and there\u2019s nary a px value in sight; % is your weapon of choice now.\n\tYou\u2019ve baked in a few media queries to adapt your layout and tweak your design at different window widths.\n\tYou\u2019ve made your images scale to the container width using the fluid Image technique.\n\tYou\u2019ve even done the same for your videos using a nifty bit of JavaScript.\n\n\nYou\u2019ve done a good job so pat yourself on the back. But there\u2019s still a problem and it\u2019s as tricky as it is important: image resolutions.\n\nHTML has an problem\n\nCSS is great at adapting a website design to different window sizes \u2013 it allows you not only to tweak layout but also to send rescaled versions of the design\u2019s images. And you want to do that because, after all, a smartphone does not need a 1,900-pixel background image1.\n\nHTML is less great. In the same way that you don\u2019t want CSS background images to be larger than required, you don\u2019t want that happening with s either. A smartphone only needs a small image but desktop users need a large one. Unfortunately s can\u2019t adapt like CSS, so what do we do?\n\nWell, you could just use a high resolution image and the fluid image technique would scale it down to fit the viewport; but that\u2019s sending an image five or six times the file size that\u2019s really needed, which makes it slow to download and unpleasant to use. Smartphones are pretty impressive devices \u2013 my ancient iPhone 3G is more powerful in every way than my first proper computer \u2013 but they\u2019re still terribly slow in comparison to today\u2019s desktop machines. Sending a massive image means it has to be manipulated in memory and redrawn as you scroll. You\u2019ll find phones rapidly run out of RAM and slow to a crawl.\n\nWell, OK. You went mobile first with everything else so why not put in mobile resolution s too? Because even though mobile devices are rapidly gaining share in your analytics stats, they\u2019re still not likely to be the major share of your user base. I don\u2019t think desktop users would be happy with pokey little mobile resolution images, do you? What we need are adaptive images.\n\nAdaptive image techniques\n\nThere are a number of possible solutions, each with pros and cons, and it\u2019s not as simple to find a graceful solution as you might expect.\n\nYour first thought might be to use JavaScript to trawl through the markup and rewrite the source attribute. That\u2019ll get you the right end result, but it\u2019ll have done it in a way you absolutely don\u2019t want. That\u2019s because of the way browsers load resources. It starts to load the HTML and builds the page on-the-fly; as soon as it finds an element it immediately asks the server for that image. After the HTML has finished loading, the JavaScript will run, change the src attribute, and then the browser will request that new image too. Not instead of, but as well as. Not good: that\u2019s added more bloat instead of cutting it.\n\nPlain JavaScript is out then, which is a problem, because what other tools do we have to work with as web designers? Let\u2019s ignore that for now and I\u2019ll outline another issue with the concept of serving different resolution images for different window widths: a basic file management problem. To request a different image, that image has to exist on the server. How\u2019s it going to get there? That\u2019s not a trivial problem, especially if you have non-technical users that update content through a CMS. Let\u2019s say you solve that \u2013 do you plan on a simple binary switch: big image|little image? Is that really efficient or future-proof? What happens if you have an archive of existing content that needs to behave this way? Can you apply such a solution to existing content or markup?\n\nThere\u2019s a detailed round-up of potential techniques for solving the adaptive images problem over at the Cloud Four blog if you fancy a dig around exploring all the options currently available. But I\u2019m here to show you what I think is the most flexible and easy to implement solution, so here we are.\n\nAdaptive Images\n\nAdaptive Images aims to mitigate most of the issues surrounding the problems of bringing the venerable tag into the 21st century. And it works by leaving that tag completely alone \u2013 just add that desktop resolution image into the markup as you\u2019ve been doing for years now. We\u2019ll fix it using secret magic techniques and bottled pixie dreams. Well, fine: with one .htaccess file, one small PHP file and one line of JavaScript. But you\u2019re killing the mystique with that kind of talk.\n\nSo, what does this solution do?\n\n\n\tIt allows s to adapt to the same break points you use in your media queries, giving granular control in the same way you get with your CSS.\n\tIt installs on your server in five minutes or less and after that is automatic and you don\u2019t need to do anything.\n\tIt generates its own rescaled images on the server and doesn\u2019t require markup changes, so you can apply it to existing web content.\n\tIf you wish, it will make all of your images go mobile-first (just in case that\u2019s what you want if JavaScript and cookies aren\u2019t available).\n\n\nSound good? I hope so. Here\u2019s what you do.\n\nSetting up and rolling out\n\nI\u2019ll assume you have some basic server knowledge along with that wealth of front-end wisdom exploding out of your head: that you know not to overwrite any existing .htaccess file for example, and how to set file permissions on your server. Feeling up to it? Excellent.\n\n\n\tDownload the latest version of Adaptive Images either from the website or from the GitHub repository.\n\tUpload the included .htaccess and adaptive-images.php files into the root folder of your website.\n\tCreate a directory called ai-cache and make sure the server can write to it (CHMOD 755 should do it).\n\tAdd the following line of JavaScript into the of your site:\n\n\n\n\nThat\u2019s it, unless you want to tweak the default settings. You likely do, but essentially you\u2019re already up and running.\n\nHow it works\n\nAdaptive Images does a number of things depending on the scenario the script has to handle, but here\u2019s a basic overview of what it does when you load a page running it:\n\n\n\tA session cookie is written with the value of the visitor\u2019s screen size in pixels.\n\tThe HTML encounters an tag and sends a request to the server for that image. It also sends the cookie, because that\u2019s how browsers work.\n\tApache sits on the server and receives the request for the image. Apache then has a look in the .htaccess file to see if there are any special instructions for files in the requested URL.\n\tThere are! The .htaccess says \u201cHey, server! Any request you get for a JPG, GIF or PNG file just send to the adaptive-images.php file instead.\u201d\n\tThe PHP file then does some intelligent thinking which can cover a number of scenarios, but I\u2019ll illustrate one path that can happen:\n\n\n\t\n\t\tThe PHP file looks for the cookie and finds out that the user has a maximum screen width of 480px.\n\t\tThe PHP has a look at the available media query sizes that were configured and decides which one matches the user\u2019s device.\n\t\tIt then has a look inside the /ai-cache/480/ folder to see if a rescaled image already exists there.\n\t\tWe\u2019ll pretend it doesn\u2019t \u2013 the PHP then goes to the actual requested URI and finds that the original file does exist.\n\t\tIt has a look to see how wide that image is. If it\u2019s already smaller than the user\u2019s screen width it sends it along and stops there. But, let\u2019s pretend the image is 1,000px wide.\n\t\tThe PHP then resizes the image and saves it into the /ai-cache/480 folder ready for the next time someone needs it.\n\t\n\nIt also does a few other things when needs arise, for example:\n\n\n\tIt sends images with a cache header field that tells proxies not to cache the image, while telling browsers they should. This avoids problems with proxy servers and network caching systems grabbing the wrong image and storing it.\n\tIt handles cases where there isn\u2019t a cookie set, and you can choose whether to then send the mobile version or the largest configured media query size.\n\tIt compares timestamps between the source image and the generated cache image \u2013 to ensure that if the source image gets updated, the old cached file won\u2019t be sent.\n\n\nCustomizing\n\nThere are a few options you can customize if you don\u2019t like the default values. By looking in the PHP\u2019s configuration section at the top of the file, you can:\n\n\n\tSet the resolution breakpoints to match your media query break points.\n\tChange the name and location of the ai-cache folder.\n\tChange the quality level any generated JPG images are saved at.\n\tHave it perform a subtle sharpen on rescaled images to help keep detail.\n\tToggle whether you want it to compare the files in the cache folder with the source ones or not.\n\tSet how long the browser should cache the images for.\n\tSwitch between a mobile-first or desktop-first approach when a cookie isn\u2019t found.\n\n\nMore importantly, you probably want to omit a few folders from the AI behaviour. You don\u2019t need or want it resizing the images you\u2019re using in your CSS, for example. That\u2019s fine \u2013 just open up the .htaccess file and follow the instructions to list any directories you want AI to ignore. Or, if you\u2019re a dab hand at RewriteRules you can remove the exclamation mark at the start of the rule and it\u2019ll only apply AI behaviour to a given list of folders.\n\nCaveats\n\nAs I mentioned, I think this is one of the most flexible, future-proof, retrofittable and easy to use solutions available today. But, there are problems with this approach as there are with all of the ones I\u2019ve seen so far.\n\nThis is a PHP solution\n\nI wish I was smarter and knew some fancy modern languages the cool kids discuss at parties, but I don\u2019t. So, you need PHP on your server. That said, Adaptive Images has a Creative Commons licence2 and I would welcome anyone to contribute a port of the code3. \n\nContent delivery networks\n\nAdaptive Images relies on the server being able to: intercept requests for images; do some logic; and send one of a given number of responses. Content delivery networks are generally dumb caches, and they won\u2019t allow that to happen. Adaptive Images will not work if you\u2019re using a CDN to deliver your website.\n\nA minor but interesting cookie issue.\n\nAs Yoav Weiss pointed out in his article Preloaders, cookies and race conditions, there is no way to guarantee that a cookie will be set before images are requested \u2013 even though the JavaScript that sets the cookie is loaded by the browser before it finds any tags. That could mean images being requested without a cookie being available. Adaptive Images has a two-fold mechanism to avoid this being a problem:\n\n\n\tThe $mobile_first toggle allows you to choose what to send to a browser if a cookie isn\u2019t set. If FALSE then it will send the highest configured resolution; if TRUE it will send the lowest.\n\tEven if set to TRUE, Adaptive Images checks the User Agent String. If it discovers the user is on a desktop environment, it will override $mobile_first and set it to FALSE.\n\n\nThis means that if $mobile_first is set to TRUE and the user was unlucky (their browser didn\u2019t write the cookie fast enough), mobile devices will be supplied with the smallest image, and desktop devices will get the largest.\n\nThe best way to get a cookie written is to use JavaScript as I\u2019ve explained above, because it\u2019s the fastest way. However, for those that want it, there is a JavaScript-free method which uses CSS and a bogus PHP \u2018image\u2019 to set the cookie. A word of caution: because it requests an external file, this method is slower than the JavaScript one, and it is very likely that the cookie won\u2019t be set until after images have been requested.\n\nThe future\n\nFor today, this is a pretty good solution. It works, and as it doesn\u2019t interfere with your markup or source material in any way, the process is non-destructive. If a future solution is superior, you can just remove the Adaptive Images files and you\u2019re good to go \u2013 you\u2019d never know AI had been there.\n\nHowever, this isn\u2019t really a long-term solution, not least because of the intermittent problem of the cookie and image request race condition. What we really need are a number of standardized ways to handle this in the future.\n\nFirst, we could do with browsers sending far more information about the user\u2019s environment along with each HTTP request (device size, connection speed, pixel density, etc.), because the way things work now is no longer fit for purpose. The web now is a much broader entity used on far more diverse devices than when these technologies were dreamed up, and we absolutely require the server to have better knowledge about device capabilities than is currently possible. Relying on cookies to do this job doesn\u2019t cut it, and the User Agent String is a complete mess incapable of fulfilling the various purposes we are forced to hijack it for.\n\nSecondly, we need a W3C-backed markup level solution to supply semantically different content at different resolutions, not just rescaled versions of the same content as Adaptive Images does.\n\nI hope you\u2019ve found this interesting and will find Adaptive Images useful.\n\nFootnotes\n\n1 While I\u2019m talking about preventing smartphones from downloading resources they don\u2019t need: you should be careful of your media query construction if you want to stop WebKit downloading all the images in all of the CSS files.\n\n2 Adaptive Images has a very broad Creative Commons licence and I warmly welcome feedback and community contributions via the GitHub repository. \n\n3 There is a ColdFusion port of an older version of Adaptive Images. I do not have anything to do with ported versions of Adaptive Images.", "year": "2011", "author": "Matt Wilcox", "author_slug": "mattwilcox", "published": "2011-12-04T00:00:00+00:00", "url": "https://24ways.org/2011/adaptive-images-for-responsive-designs/", "topic": "ux"} {"rowid": 153, "title": "JavaScript Internationalisation", "contents": "or: Why Rudolph Is More Than Just a Shiny Nose\n\nDunder sat, glumly staring at the computer screen.\n\n\u201cWhat\u2019s up, Dunder?\u201d asked Rudolph, entering the stable and shaking off the snow from his antlers.\n\n\u201cWell,\u201d Dunder replied, \u201cI\u2019ve just finished coding the new reindeer intranet Santa Claus asked me to do. You know how he likes to appear to be at the cutting edge, talking incessantly about Web 2.0, AJAX, rounded corners; he even spooked Comet recently by talking about him as if he were some pushy web server.\n\n\u201cI\u2019ve managed to keep him happy, whilst also keeping it usable, accessible, and gleaming \u2014 and I\u2019m still on the back row of the sleigh! But anyway, given the elves will be the ones using the site, and they come from all over the world, the site is in multiple languages. Which is great, except when it comes to the preview JavaScript I\u2019ve written for the reindeer order form. Here, have a look\u2026\u201d\n\nAs he said that, he brought up the textileRef:8234272265470b85d91702:linkStartMarker:\u201corder\n form in French\u201d:/examples/javascript-internationalisation/initial.fr.html on the screen. (Same in English).\n\n\u201cLooks good,\u201d said Rudolph.\n\n\u201cBut if I add some items,\u201d said Dunder, \u201cthe preview appears in English, as it\u2019s hard-coded in the JavaScript. I don\u2019t want separate code for each language, as that\u2019s just silly \u2014 I thought about just having if statements, but that doesn\u2019t scale at all\u2026\u201d\n\n\u201cAnd there\u2019s more, you aren\u2019t displaying large numbers in French properly, either,\u201d added Rudolph, who had been playing and looking at part of the source code:\n\nfunction update_text() {\n\tvar hay = getValue('hay');\n\tvar carrots = getValue('carrots');\n\tvar bells = getValue('bells');\n\tvar total = 50 * bells + 30 * hay + 10 * carrots;\n\tvar out = 'You are ordering '\n\t\t+ pretty_num(hay) + ' bushel' + pluralise(hay) + ' of hay, '\n\t\t+ pretty_num(carrots) + ' carrot' + pluralise(carrots)\n\t\t+ ', and ' + pretty_num(bells) + ' shiny bell' + pluralise(bells)\n\t\t+ ', at a total cost of ' + pretty_num(total)\n\t\t+ ' gold pieces. Thank you.';\n\tdocument.getElementById('preview').innerHTML = out;\n}\nfunction pretty_num(n) {\n\tn += '';\n\tvar o = '';\n\tfor (i=n.length; i>3; i-=3) {\n\t\to = ',' + n.slice(i-3, i) + o;\n\t}\n\to = n.slice(0, i) + o;\n\treturn o;\n}\nfunction pluralise(n) {\n\tif (n!=1) return 's';\n\treturn '';\n}\n\n\u201cOh, botheration!\u201d cried Dunder. \u201cThis is just so complicated.\u201d\n\n\u201cIt doesn\u2019t have to be,\u201d said Rudolph, \u201cyou just have to think about things in a slightly different way from what you\u2019re used to. As we\u2019re only a simple example, we won\u2019t be able to cover all possibilities, but for starters, we need some way of providing different information to the script dependent on the language. We\u2019ll create a global i18n object, say, and fill it with the correct language information. The first variable we\u2019ll need will be a thousands separator, and then we can change the pretty_num function to use that instead:\n\nfunction pretty_num(n) {\n\tn += '';\n\tvar o = '';\n\tfor (i=n.length; i>3; i-=3) {\n\t\to = i18n.thousands_sep + n.slice(i-3, i) + o;\n\t}\n\to = n.slice(0, i) + o;\n\treturn o;\n}\n\n\u201cThe i18n object will also contain our translations, which we will access through a function called _() \u2014 that\u2019s just an underscore. Other languages have a function of the same name doing the same thing. It\u2019s very simple:\n\nfunction _(s) {\n\tif (typeof(i18n)!='undefined' && i18n[s]) {\n\t\treturn i18n[s];\n\t}\n\treturn s;\n}\n\n\u201cSo if a translation is available and provided, we\u2019ll use that; otherwise we\u2019ll default to the string provided \u2014 which is helpful if the translation begins to lag behind the site\u2019s text at all, as at least something will be output.\u201d\n\n\u201cGot it,\u201d said Dunder. \u201c _('Hello Dunder') will print the translation of that string, if one exists, \u2018Hello Dunder\u2019 if not.\u201d\n\n\u201cExactly. Moving on, your plural function breaks even in English if we have a word where the plural doesn\u2019t add an s \u2014 like \u2018children\u2019.\u201d\n\n\u201cYou\u2019re right,\u201d said Dunder. \u201cHow did I miss that?\u201d\n\n\u201cNo harm done. Better to provide both singular and plural words to the function and let it decide which to use, performing any translation as well:\n\nfunction pluralise(s, p, n) {\n\tif (n != 1) return _(p);\n\treturn _(s);\n}\n\n\u201cWe\u2019d have to provide different functions for different languages as we employed more elves and got more complicated \u2014 for example, in Polish, the word \u2018file\u2019 pluralises like this: 1 plik, 2-4 pliki, 5-21 plik\u00f3w, 22-24 pliki, 25-31 plik\u00f3w, and so on.\u201d (More information on plural forms)\n\n\u201cGosh!\u201d\n\n\u201cNext, as different languages have different word orders, we must stop using concatenation to construct sentences, as it would be impossible for other languages to fit in; we have to keep coherent strings together. Let\u2019s rewrite your update function, and then go through it:\n\nfunction update_text() {\n\tvar hay = getValue('hay');\n\tvar carrots = getValue('carrots');\n\tvar bells = getValue('bells');\n\tvar total = 50 * bells + 30 * hay + 10 * carrots;\n\thay = sprintf(pluralise('%s bushel of hay', '%s bushels of hay', hay), pretty_num(hay));\n\tcarrots = sprintf(pluralise('%s carrot', '%s carrots', carrots), pretty_num(carrots));\n\tbells = sprintf(pluralise('%s shiny bell', '%s shiny bells', bells), pretty_num(bells));\n\tvar list = sprintf(_('%s, %s, and %s'), hay, carrots, bells);\n\tvar out = sprintf(_('You are ordering %s, at a total cost of %s gold pieces.'),\n\t\tlist, pretty_num(total));\n\tout += ' ';\n\tout += _('Thank you.');\n\tdocument.getElementById('preview').innerHTML = out;\n}\n\n\u201c sprintf is a function in many other languages that, given a format string and some variables, slots the variables into place within the string. JavaScript doesn\u2019t have such a function, so we\u2019ll write our own. Again, keep it simple for now, only integers and strings; I\u2019m sure more complete ones can be found on the internet.\n\nfunction sprintf(s) {\n\tvar bits = s.split('%');\n\tvar out = bits[0];\n\tvar re = /^([ds])(.*)$/;\n\tfor (var i=1; i%s
gold pieces.\": '',\n\t\"Thank you.\": ''\n};\n\n\u201cIf you implement this across the intranet, you\u2019ll want to investigate the xgettext program, which can automatically extract all strings that need translating from all sorts of code files into a standard .po file (I think Python mode works best for JavaScript). You can then use a different program to take the translated .po file and automatically create the language-specific JavaScript files for us.\u201d (e.g. German .po file for PledgeBank, mySociety\u2019s .po-.js script, example output)\n\nWith a flourish, Rudolph finished editing. \u201cAnd there we go, localised JavaScript in English, French, or German, all using the same main code.\u201d\n\n\u201cThanks so much, Rudolph!\u201d said Dunder.\n\n\u201cI\u2019m not just a pretty nose!\u201d Rudolph quipped. \u201cOh, and one last thing \u2014 please comment liberally explaining the context of strings you use. Your translator will thank you, probably at the same time as they point out the four hundred places you\u2019ve done something in code that only works in your language and no-one else\u2019s\u2026\u201d\n\nThanks to Tim Morley and Edmund Grimley Evans for the French and German translations respectively.", "year": "2007", "author": "Matthew Somerville", "author_slug": "matthewsomerville", "published": "2007-12-08T00:00:00+00:00", "url": "https://24ways.org/2007/javascript-internationalisation/", "topic": "code"} {"rowid": 250, "title": "Build up Your Leadership Toolbox", "contents": "Leadership. It can mean different things to different people and vary widely between companies. Leadership is more than just a job title. You won\u2019t wake up one day and magically be imbued with all you need to do a good job at leading. If we don\u2019t have a shared understanding of what a Good Leader looks like, how can we work on ourselves towards becoming one? How do you know if you even could be a leader? Can you be a leader without the title?\nWhat even is it?\nI got very frustrated way back in my days as a senior developer when I was given \u201cadvice\u201d about my leadership style; at the time I didn\u2019t have the words to describe the styles and ways in which I was leading to be able to push back. I heard these phrases a lot:\n\nyou need to step up\nyou need to take charge\nyou need to grab the bull by its horns\nyou need to have thicker skin\nyou need to just be more confident in your leading\nyou need to just make it happen\n\nI appreciate some people\u2019s intent was to help me, but honestly it did my head in. WAT?! What did any of this even mean. How exactly do you \u201cstep up\u201d and how are you evaluating what step I\u2019m on? I am confident, what does being even more confident help achieve with leading? Does that not lead you down the path of becoming an arrogant door knob? >___<\nWhile there is no One True Way to Lead, there is an overwhelming pattern of people in positions of leadership within tech industry being held by men. It felt a lot like what people were fundamentally telling me to do was to be more like an extroverted man. I was being asked to demonstrate more masculine associated qualities (#notallmen). I\u2019ll leave the gendered nature of leadership qualities as an exercise in googling for the reader.\nI\u2019ve never had a good manager and at the time had no one else to ask for help, so I turned to my trusted best friends. Books.\nI <3 books\nI refused to buy into that style of leadership as being the only accepted way to be. There had to be room for different kinds of people to be leaders and have different leadership styles.\nThere are three books that changed me forever in how I approach and think about leadership.\n\nPrimal leadership, by Daniel Goleman, Richard Boyatzis and Annie McKee\nQuiet, by Susan Cain\nDaring Greatly - How the Courage to be Vulnerable transforms the way we live, love, parent and Lead, by Bren\u00e9 Brown\n\nI recommend you read them. Ignore the slightly cheesy titles and trust me, just read them.\nPrimal leadership helped to give me the vocabulary and understanding I needed about the different styles of leadership there are, how and when to apply them.\nQuiet really helped me realise how much I was being undervalued and misunderstood in an extroverted world. If I\u2019d had managers or support from someone who valued introverts\u2019 strengths, things would\u2019ve been very different. I would\u2019ve had someone telling others to step down and shut up for a change rather than pushing on me to step up and talk louder over everyone else. It\u2019s OK to be different and needing different things like time to recharge or time to think before speaking. It also improved my ability to work alongside my more extroverted colleagues by giving me an understanding of their world so I could communicate my needs in a language they would get.\nBren\u00e9 Brown\u2019s book I am forever in debt to. Her work gave me the courage to stand up and be my own kind of leader. Even when no-one around me looked or sounded like me, I found my own voice.\nIt takes great courage to be vulnerable and open about what you can and can\u2019t do. Open about your mistakes. Vocalise what you don\u2019t know and asking for help. In some lights, these are seen as weaknesses and many have tried to use them against me, to pull me down and exclude me for talking about them. Dear reader, it did not work, they failed. The truth is, they are my greatest strengths. The privileges I have, I use for good as best and often as I can.\nJust like gender, leadership is not binary\nIf you google for what a leader is, you\u2019ll get many different answers. I personally think Bren\u00e9\u2019s version is the best as it is one that can apply to a wider range of people, irrespective of job title or function.\n\nI define a leader as anyone who takes responsibility for finding potential in people and processes, and who has the courage to develop that potential.\nBren\u00e9 Brown\n\nBeing a leader isn\u2019t about being the loudest in a room, having veto power, talking over people or ignoring everyone else\u2019s ideas. It\u2019s not about \u201ctelling people what to do\u201d. It\u2019s not about an elevated status that you\u2019re better than others. Nor is it about creating a hand wavey far away vision and forgetting to help support people in how to get there.\nBeing a Good Leader is about having a toolbox of leadership styles and skills to choose from depending on the situation. Knowing how and when to apply them is part of the challenge and difficulty in becoming good at it. It is something you will have to continuously work on, forever. There is no Done.\nLeaders are Made, they are not Born.\nBe flexible in your leadership style\n\nTypically, the best, most effective leaders act according to one or more of six distinct approaches to leadership and skillfully switch between the various styles depending on the situation.\n\nFrom the book, Primal Leadership, it gives a summary of 6 leadership styles which are:\n\nVisionary\nCoaching\nAffiliative\nDemocratic\nPacesetting\nCommanding\n\nVisionary, moves people toward a shared dream or future. When change requires a new vision or a clear direction is needed, using a visionary style of leadership helps communicate that picture. By learning how to effectively communicate a story you can help people to move in that direction and give them clarity on why they\u2019re doing what they\u2019re doing.\nCoaching, is about connecting what a person wants and helping to align that with organisation\u2019s goals. It\u2019s a balance of helping someone improve their performance to fulfil their role and their potential beyond.\nAffiliative, creates harmony by connecting people to each other and requires effective communication to aid facilitation of those connections. This style can be very impactful in healing rifts in a team or to help strengthen connections within and across teams. During stressful times having a positive and supportive connection to those around us really helps see us through those times.\nDemocratic, values people\u2019s input and gets commitment through participation. Taking this approach can help build buy-in or consensus and is a great way to get valuable input from people. The tricky part about this style, I find, is that when I gather and listen to everyone\u2019s input, that doesn\u2019t mean the end result is that I have to please everyone.\nThe next two, sadly, are the ones wielded far too often and have the greatest negative impact. It\u2019s where the \u201ctelling people what to do\u201d comes from. When used sparingly and in the right situations, they can be a force for good. However, they must not be your default style.\nPacesetting, when used well, it is about meeting challenging and exciting goals. When you need to get high-quality results from a motivated and well performing team, this can be great to help achieve real focus and drive. Sadly it is so overused and poorly executed it becomes the \u201cjust make it happen\u201d and driver of unrealistic workload which contributes to burnout.\nCommanding, when used appropriately soothes fears by giving clear direction in an emergency or crisis. When shit is on fire, you want to know that your leadership ability can help kick-start a turnaround and bring clarity. Then switch to another style. This approach is also required when dealing with problematic employees or unacceptable behaviour.\nCommanding style seems to be what a lot of people think being a leader is, taking control and commanding a situation. It should be used sparingly and only when absolutely necessary.\nBe responsible for the power you wield\nIf reading through those you find yourself feeling a bit guilty that maybe you overuse some of the styles, or overwhelmed that you haven\u2019t got all of these down and ready to use in your toolbox\u2026\nTake a breath. Take responsibility. Take action.\nNo one is perfect, and it\u2019s OK. You can start right now working on those. You can have a conversation with your team and try being open about how you\u2019re going to try some different styles. You can be vulnerable and own up to mistakes you might\u2019ve made followed with an apology. You can order those books and read them. Those books will give you more examples on those leadership styles and help you to find your own voice.\nThe impact you can have on the lives of those around you when you\u2019re a leader, is huge. You can help be that positive impact, help discover and develop potential in someone.\n\nTime spent understanding people is never wasted.\nCate Huston.\n\nI believe in you. <3 Mazz.", "year": "2018", "author": "Mazz Mosley", "author_slug": "mazzmosley", "published": "2018-12-10T00:00:00+00:00", "url": "https://24ways.org/2018/build-up-your-leadership-toolbox/", "topic": "business"} {"rowid": 67, "title": "What I Learned about Product Design This Year", "contents": "2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. \nThe work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.\nI had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I\u2019ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it\u2019s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I\u2019d like to share a few of those lessons.\nProduct design is very different from marketing design\nThe majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.\nProduct design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I\u2019ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.\nThat\u2019s because the product isn\u2019t about us, and it isn\u2019t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take \u201cus\u201d out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.\nI\u2019ve learned it\u2019s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you\u2019re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you\u2019ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You\u2019ll face new unexpected challenges, which is the only way to grow.\nProduct design can not start with what looks good on Dribbble\nI have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that\u200a\u2014\u200awhen applied to our actual product\u200a\u2014\u200alooked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.\nI was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I\u2019m not here to design the world\u2019s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I\u2019m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users\u200a\u2014\u200ato make life a little better for the good people who keep my company in business.\nThis meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn\u2019t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.\nJust accept that designing a great product \u2013 like many worthwhile pursuits \u2013 is initially laborious and messy\nOnce I realized I couldn\u2019t start by creating the most Dribbble-worthy thing, I knew I\u2019d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product\u2019s content could better be structured. Since we\u2019re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.\nI started by handing off a few wireframes of the key screens to the developer, and that\u2019s when the questions began rolling in: \u201cIf we move this content into a modal, how will it affect this similar action here?\u201d \u201cWhat happens if they don\u2019t add video tags, but they do add a description?\u201d \u201cWhat if the user has a title that is 500 characters long?\u201d \u201cWhat if they want their video to be private to some users, but accessible to others?\u201d.\nHow annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn\u2019t about laying out elements in the most ideal scenario for the user that\u2019s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.\nWhich brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you\u2019d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it\u2019s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It\u2019s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.\nAs a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It\u2019s not their job to solve what happens when there\u2019s an empty state, error, or edge case. Showing you\u2019ve accounted for these scenarios will win a developer\u2019s respect; failing to do so will frustrate them.\nWhen you\u2019ve created and tested a system that supports user needs, it will be beautiful\nRemember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.\nI began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.\n\nA big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we\u2019re about to undertake the biggest test of our work; we\u2019re going to launch a small part of the product redesign to our users. If I\u2019ve learned anything, it\u2019s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.\nNext year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.", "year": "2015", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2015-12-14T00:00:00+00:00", "url": "https://24ways.org/2015/what-i-learned-about-product-design-this-year/", "topic": "design"} {"rowid": 185, "title": "Make Your Mockup in Markup", "contents": "We aren\u2019t designing copies of web pages, we\u2019re designing web pages.\n\n\t Andy Clarke, via Quotes on Design\n\n\nThe old way\n\nI used to think the best place to design a website was in an image editor. I\u2019d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup.\n\nDoes this process sound familiar? You\u2019re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser. \n\nThat process is whack, yo!\n\nRecently, thanks in large part to the influence of design hero Dan Cederholm, I\u2019ve come to the conclusion that a website\u2019s design should begin where it\u2019s going to live: in the browser.\n\nDie Photoshop, die\n\nSome of you may be wondering, \u201cwhat\u2019s so bad about using Photoshop for the bulk of my design?\u201d Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it\u2019s going to blow up in your face.\n\n The application Adobe Photoshop CS4 has unexpectedly ruined your day.\n\nPhotoshop\u2019s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don\u2019t even get me started on the hot, steaming pile of crap that is text rendering.\n\n Text rendered in Photoshop (left) versus Safari (right).\n\nCrashing and text rendering issues suck, but we\u2019ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you\u2019re setting for a client. When you send the client a static image of the design, you\u2019re not giving them the whole picture \u2014 they can\u2019t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke\u2019s Time to stop showing clients static design visuals.\n\nA necessary evil?\n\nIn the past we\u2019ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I\u2019ll show you step by step how to create a gorgeous mockup using mostly markup.\n\nGet started by getting naked \n\n\n\tContent precedes design. Design in the absence of content is not design, it\u2019s decoration.\n\n\t Jeffrey Zeldman\n\n\nIn the beginning, don\u2019t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite?\n\n An example of unstyled content, in all its naked glory. View it large.\n\nFlush out the layout \n\nThe next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best.\n\n The mockup with basic layout work done.\n\nGot your grids covered\n\nThere are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder.\n\n The mockup with a grid applied using Slammer.\n\nOnce you\u2019ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it\u2019s live.\n\nStart your styling\n\nNow for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize.\n\nRGBA? More like RGByay!\n\nIntroducing color is easy with RGBA. I like to start with the page\u2019s main color, then use white at varying opacities to empasize content sections.\n\n In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you\u2019re not sure how RGBA works, check out Drew McLellan\u2019s super helpful 24ways article.\n\nLaying down type\n\nJust like with color, you can use typography to evoke a feeling and direct a user\u2019s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections.\n\nIn a recent A List Apart article, the Master of Web Typography\u2122 Jason Santa Maria offers excellent advice on how to choose your typefaces:\n\n\n\tWrite down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities.\n\n\nSounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header.\n\n A closeup on the site\u2019s header.\n\nLet\u2019s get sexy\n\nThe design doesn\u2019t look too bad as it is, but it\u2019s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it\u2019s going to get downright steamy in here.\n\nGive it some glow\n\nObjects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3\u2019s text-shadow on headlines and box-shadow on content modules is another quick way to add depth.\n\n A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week.\n\n\n37 pieces of flair\n\nOkay, maybe you don\u2019t need that much flair, but it couldn\u2019t hurt to add a little; it\u2019s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on.\n\n The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large.\n\n\nSend it off\n\nHey, look at that. You\u2019ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats!\n\nNot so fast, Buster!\n\nSo I don\u2019t know about you, but I\u2019ve never gotten a design past the client\u2019s keen eye for criticism on the first go. Let\u2019s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we\u2019d make the requested changes in the browser. \n\nUpdating the typography\n\n\n\tMy ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that\u2019s chunky and loud, just like my stupid ex-girlfriend.\n\n\t Fakey McClient\n\n\nYikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for.\n\n The same mockup, using @font-face on the headlines. If you\u2019re unfamiliar with implementing @font-face, check out Nice Web Type\u2018s helpful article.\n\nAdding rounded corners\n\n\n\tI\u2019m not sure if I\u2019ll like it, but I want to see what it\u2019d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they\u2019re trendy right now.\n\n\t Fakey McClient\n\n\nSwitching to rounded corners is a nightmare if you\u2019re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you\u2019ll be rounded out in no time.\n\n The mockup with rounded corners, created using border-radius. If you\u2019re not sure how to implement border-radius, check out CSS3.info\u2018s quick how-to.\n\nMaking changes to the color\n\n\n\tThe design is too dark, it\u2019s depressing! They call it \u2018the blues\u2019 for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses.\n\n\t Fakey McClient\n\n\nMaking color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you\u2019ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors.\n\n The mockup with an orange color scheme. Best viewed large.\n\nAhem, what about Internet Explorer?\n\nGee, thanks for reminding me, buzzkill. Several of the CSS features I\u2019ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn\u2019t mean you can\u2019t try these techniques out in your markup based mockups. The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning.\n\nOnce the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don\u2019t? Or if the rounded corners are missing for a portion of your audience? The design won\u2019t be broken for IE people, they\u2019re just missing out on a few visual treats that other users will see.\n\nThe idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it\u2019s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn\u2019t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren\u2019t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. \n\nClosing thoughts\n\nWith the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I\u2019m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup.\n\nSo I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren\u2019t enough to make you change your process permanently, it\u2019s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity.", "year": "2009", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2009-12-24T00:00:00+00:00", "url": "https://24ways.org/2009/make-your-mockup-in-markup/", "topic": "process"} {"rowid": 218, "title": "Put Yourself in a Corner", "contents": "Some backstory, and a shameful confession\n\nFor the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class.\n\nBecause I was a closeted lit-nerd, I was most skilled in English class. I\u2019d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody\u2019s business. But in class, I\u2019d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn\u2019t getting the most I could out of my education.\n\nThe day of humiliation, but also epiphany\n\nOne day in Ms. Kaney\u2019s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn\u2019t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, \u201cThis is where you sit now.\u201d My face gets hot just thinking about it.\n\nI gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn\u2019t see my friends, or the clock, or the window. All I saw were Ms. Kaney\u2019s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future.\n\nDuring these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We\u2019d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn\u2019t even a question of this being punishment. It was heaven, and I was more productive than ever.\n\nTo the point\n\nPlease excuse this sentimental story. It\u2019s not just about honoring a teacher who cared enough to change my life, it\u2019s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we accomplish our best work.\n\nFor those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don\u2019t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you\u2019ll find something useful in the advice to follow.\n\nIn which I pretend to be Special Agent Olivia Dunham\n\nNow that I\u2019m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I\u2019m able to achieve improved productivity.\n\nLately I\u2019ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU\u2019RE a nerd). There\u2019s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception.\n\nThis might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I\u2019m able to be productive on a whole new level. Since I can\u2019t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment.\n\nSince I work from home, many of my methods for coping with distractions wouldn\u2019t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply.\n\nConsider your visual input\n\nFirst, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I\u2019m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. \n\nBut, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It\u2019s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney\u2019s Seat of Shame. It\u2019s a rusty old student\u2019s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago. This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad).\n\nFind out what works for your ears\n\nEven from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I\u2019ve yet to opt for the fancy \u2018real\u2019 white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand.\n\nMy boyfriend, the other half of my extensive survey, swears by another method. He calls it The Wall of Sound, and it\u2019s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he\u2019s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try.\n\nDon\u2019t count the minutes\n\nWhen I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). \n\nNowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I\u2019m writing, I\u2019ll use an app like WriteRoom, which blocks out everything but a simple text editor. \n\nThere are situations when it\u2019s not advisable to completely lose track of time. If I\u2019m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don\u2019t want to lose myself in the expanse of the day. In these cases, I\u2019ll set an alarm that lets me know it\u2019s time to reign myself back in (or on some days, take a shower).\n\nPut yourself in a mental corner, too\n\nWhen Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I\u2019d argue there is liberty in added mental constraints as well.\n\nDeadlines as a constraint\n\nMuch has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there\u2019s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end \u2013 Coming Soon, Forever!). But if I have a clear deadline in mind, there\u2019s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing.\n\nPutting the pro in procrastination\n\nSometimes I\u2019ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it\u2019s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you\u2019re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I\u2019m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There\u2019s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere.\n\nObviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it\u2019s not a state of being I\u2019d advocate for everyone, all the time. But every now and then, the work done when I\u2019m down to the wire is my best.\n\nKeep one toe outside your comfort zone\n\nWhen I\u2019m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it\u2019s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning.\n\nThere you have it\n\nWell, I think I\u2019ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you\u2019ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year!", "year": "2010", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2010-12-20T00:00:00+00:00", "url": "https://24ways.org/2010/put-yourself-in-a-corner/", "topic": "process"} {"rowid": 261, "title": "Surviving\u2014and Thriving\u2014as a Remote Worker", "contents": "Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there\u2019s an entire world of talent out there?\nI\u2019ve been working remotely, full-time, for five and a half years. I\u2019ve reached the point where I can\u2019t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I\u2019ve grown attached to my current level of freedom and flexibility.\nHowever, it took me a lot of trial and error to reach success as a remote worker \u2014 and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn\u2019t for everyone, but most people, with enough effort, can make it work \u2014 or even thrive. Here\u2019s what I\u2019ve learned in over five years of working remotely.\nExperiment with your environment\nAs a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space \u2014 whether that\u2019s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch\u2026 but I\u2019ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn\u2019t completely destroy your eyesight.\nWorking remotely doesn\u2019t always mean working from home. If you don\u2019t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don\u2019t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you\u2019re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls.\nCo-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They\u2019re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) \nJust be polite \u2014 make sure your headphones don\u2019t leak, and don\u2019t work from a library if you have a day full of calls.\nRemember, too, that you don\u2019t have to stay in the same spot all day. It\u2019s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don\u2019t force yourself to sit at your desk for eight hours if that doesn\u2019t work for you.\nSet boundaries\nIf you\u2019re a workaholic, working remotely can be a challenge. It\u2019s incredibly easy to just\u2026 work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there\u2019s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it\u2019s time to figure this out, eh?\nLearning how to set boundaries is one of the most important lessons I\u2019ve learned working remotely. (And honestly, it\u2019s something I still struggle with). \nFor a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it\u2019s noon, I\u2019m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot.\nI recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time.\nI too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can\u2019t get sucked into work before I\u2019m even dressed. I\u2019ve gotten pretty good at forbidding myself from working until I\u2019m ready, but building any new habit requires intentionality. \nSomething else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn\u2019t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I\u2019ve heard other coworkers have figured out ways to work through these technical issues, so I\u2019m hoping to give it another try soon.\nYou might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It\u2019s true! If you\u2019re a more disciplined person, you might not need any of these coping mechanisms. If you\u2019re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out.\nCreate intentional transition time\nI know it\u2019s a stereotype that people who work from home stay in their pajamas all day, but\u2026 sometimes, it\u2019s very easy to do. I\u2019ve found that in order to reach peak focus, I need to create intentional transition time. \nThe most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it\u2019s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. \nI\u2019ve found it helpful to take similar steps at the end of my day. If I\u2019ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. \nThis is another reason working from outside your home is advantageous. Commutes, even if it\u2019s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen \u2014 not next to your computer. \nEmbrace async\nIf you\u2019re used to working in an office, you\u2019ve probably gotten pretty used to being able to pop over to a colleague\u2019s desk if you need to ask a question. They\u2019re pretty much forced to engage with you at that point. When you\u2019re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary\u2019s in Australia and it\u2019s 3am there right now. \nFor many remote workers, that\u2019s part of the package. When you\u2019re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers.\nAsynchronous communication is great. Not everyone can be present for every meeting or office conversation \u2014 and the same goes for working remotely. However, when you\u2019re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (\u201cp2s\u201d) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase \u2014 \u201cp2 or it didn\u2019t happen.\u201d\nWorking remotely has made me a better communicator largely because I\u2019ve gotten into the habit of making written updates. I\u2019ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it!\n(That said, if you\u2019re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.)\nSeek out social opportunities\nEven introverts can feel lonely or isolated. When you work remotely, there isn\u2019t a built-in community you\u2019re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide.\nI have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.)\nEvery now and then, I\u2019ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh.\nIf you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. \nIf you don\u2019t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you\u2019ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can\u2019t fall back on your work to provide community, you need to build your own.\n\nThese are tips that I\u2019ve found help me, but not everyone works the same way. Remember that it\u2019s okay to experiment \u2014 just because you\u2019ve worked one way, doesn\u2019t mean that\u2019s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment!\nHope to see you all online soon \ud83d\ude4c", "year": "2018", "author": "Mel Choyce", "author_slug": "melchoyce", "published": "2018-12-09T00:00:00+00:00", "url": "https://24ways.org/2018/thriving-as-a-remote-worker/", "topic": "process"} {"rowid": 10, "title": "Home Kanban for Domestic Bliss", "contents": "My wife is an architect. I\u2019m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team \u2014 she could design, I could manage the project of building or converting whatever dream home we wanted.\n\nThen we bought a house.\n\nA Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring.\n\nThose could be managed like a project.\n\nWhat couldn\u2019t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that\u2019s over a hundred years old you never know what you\u2019re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (\u201cErm, hon? The paint seems to be coming off. Actually, so does the plaster\u2026\u201d). A bit like going in to fix bugs in code or upgrade a machine \u2014 sometimes you end up quite far down the rabbit hole.\n\nAnd so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn\u2019t get to talk and agree in detail what was needed (exactly how to make the house better). And it\u2019s really frustrating when you stay up late doing something, just to find that your other half didn\u2019t mean that they meant this instead, and so your effort was wasted.\n\nThen I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio.\n\nMrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH\u2014 Jamie Arnold (@itsallgonewrong) October 27, 2012\n\nAnd despite Jamie\u2019s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board.\n\nWhat is this kanban of which you speak?\n\nKanban boards are an artefact from lean manufacturing \u2014 basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system.\n\nIncreasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features).\n\nI\u2019m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint\u2019s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test.\n\nSo, how did we use it?\n\nOne of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox \u2014 a collection with no priority assigned yet.\n\nEach week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not.\n\nWe quickly learned for ourselves why kanban has WIP limits as a key tenet \u2014 it\u2019s tempting to pull everything into the To Do Next column, but that\u2019s unrealistic. And trying to do more than one or two things each at a given time isn\u2019t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically).\n\nWe use the Blocked column when something can\u2019t be completed \u2014 perhaps we can\u2019t fix something because we discovered we don\u2019t have the required tools or supplies, or if we\u2019re waiting for a call back from a plumber. But it\u2019s nice to put it to one side, knowing that it won\u2019t be forgotten.\n\nWhat helped the most?\n\nIt wasn\u2019t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable \u2014 as is getting clear on what Done really means!\n\nThe Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it\u2019s worth tracking some regular tasks that need time invested in them (like taking recycling that isn\u2019t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time.\n\nBut the best thing of all? That moment where we get to mark something as done! It\u2019s immensely satisfying to review at the end of the week and have a physical marker of the progress you\u2019ve made.\n\nAll in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try!", "year": "2013", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2013-12-14T00:00:00+00:00", "url": "https://24ways.org/2013/home-kanban-for-domestic-bliss/", "topic": "process"} {"rowid": 113, "title": "What Your Turkey Can Teach You About Project Management", "contents": "The problem with project management is that everyone thinks it\u2019s boring. Well, that\u2019s not really the problem. The problem is that everyone thinks it\u2019s boring but it\u2019s still really important. Project management is what lets you deliver your art \u2013 whether that be design or development. \n\nIn the same way, a Christmas dinner cooked by a brilliant chef with no organizational skills is disastrous \u2013 courses arrive in the wrong order, some things are cold whilst others are raw and generally it\u2019s a trip to the ER waiting to happen. Continuing the Christmas dinner theme, here are my top tips for successful projects, wrapped up in a nice little festive analogy. Enjoy!\n\nTip 1: Know What You\u2019re Aiming For\n\n(Turkey? Ham? Both??)\n\nThe underlying cause for the failure of so many projects is mismatched expectations. Christmas dinner cannot be a success if you serve glazed ham and your guests view turkey as the essential Christmas dinner ingredient. It doesn\u2019t matter how delicious and well executed your glazed ham is, it\u2019s still fundamentally just not turkey. You might win one or two adventurous souls over, but the rest will go home disappointed.\n\nAdd to the mix the fact that most web design projects are nowhere near as emotive as Christmas dinner (trust me, a ham vs turkey debate will rage much longer than a fixed vs fluid debate in normal human circles) and the problem is compounded. In particular, as technologists, we forget that our ability to precisely imagine the outcome of a project, be it a website, a piece of software, or similar, is much more keenly developed than the average customer of such projects. \n\nSo what\u2019s the solution? Get very clear, from the very beginning, on exactly what the project is about. What are you trying to achieve? How will you measure success? Is the presence of turkey a critical success factor?\n\nSummarize all this information in some form of document (in PM-speak, it\u2019s called a Project Initiation Document typically). Ideally, get the people who are the real decision makers to sign their agreement to that summary in their own blood. Well, you get the picture, I suppose actual blood is not strictly necessary, but a bit of gothic music to set the tone can be useful!\n\nTip 2: Plan at the Right Level of Detail\n\nHugely detailed and useless Gantt charts are a personal bugbear of mine. For any project, you should plan at the appropriate level of detail (and in an appropriate format) for the project itself. In our Christmas dinner example, it may be perfectly fine to have a list of tasks for the preparation work, but for the intricate interplay of oven availability and cooking times, something more complex is usually due. Having cooked roast dinners for fourteen in a student house where only the top oven and two of the rings on the hob actually worked, I can attest to the need for sequence diagrams in some of these situations!\n\nThe mistake many small teams make is to end up with a project plan that is really the amalgamation of their individual todo lists. What is needed is a project plan that will:\n\n\n\treflect reality\n\tbe easy to update\n\thelp to track progress (i.e. are we on track or not?)\n\n\nA good approach is to break your project into stages (each representing something tangible) and then into deliverables (again, something tangible for each milestone, else you\u2019ll never know if you\u2019ve hit it or not!). \n\nMy personal rule of thumb is that the level of granularity needed on most projects is 2-3 days \u2013 i.e. we should never be more than two to three days from a definitive milestone which will either be complete or not. The added advantage of this approach is that if find yourself off track, you can only be two to three days off track\u2026 much easier to make up than if you went weeks or even months working hard but not actually delivering what was needed!\n\nIn our Christmas dinner example, there are a number of critical milestones \u2013 a tick list of questions. Do we have all the ingredients? Check. Has the turkey been basted? Check. On the actual day, the sequencing and timing will mean more specific questions: It\u2019s 12pm. Are the Brussels sprouts cooked to death yet? Check. (Allowing for the extra hour of boiling to go from soft and green to mushy and brown\u2026 Yeuch!) \n\nTip 3: Actively Manage Risks and Issues\n\nA risk is something that could go wrong. An issue is something that has already gone wrong. Risks and issues are where project management superstars are born. Anyone can manage things when everything is going according to plan; it\u2019s what you do when Cousin Jim refuses to eat anything but strawberry jam sandwiches that sorts the men from the boys. \n\nThe key with a Christmas dinner, as with any project, is to have contingency plans for the most likely and most damaging risks. These depend on your own particular situation, but some examples might be:\n\n \n\t\t\n\t\t\tRISK\n\t\t\tCONTINGENCY PLAN\n\t\t\n\t\t\n\t\t\tCousin Jim is a picky eater.\n\t\t\tHave strawberry jam and sliced white bread on hand to placate.\n\t\t\n\t\t\n\t\t\tPrime organic turkey might not be available at Waitrose on Christmas eve.\n\t\t\tShop in advance!\n\t\t\n\t\t\n\t\t\tYou live somewhere remote that seems to lose power around Christmas on a disturbingly regular basis.\n\t\t\t(number of options here depending on how far you want to go\u2026)\n\n\t\t\t\t\tBuy a backup generator.\n\n\t\t\t\t\tInvent a new cooking method using only candles.\n\n\t\t\t\t\tStock up on \u201cChristmas dinner in a tin\u201d.\n\t\t\n\t\t\n\t\t\tYour mother in law is likely to be annoying.\n\t\t\tBottle of sherry at the ready (whether it\u2019s for you or her, you can decide!).\n\t\t\n \n\n\nThe point of planning in advance is so that most of your issues don\u2019t blindside you \u2013 you can spring into action with the contingency plan immediately. This leaves you with plenty of ingenuity and ability to cope in reserve for those truly unexpected events. \n\nBack in your regular projects, you should have a risk management plan (developed at the beginning of the project and regularly reviewed) as well as an issue list, tracking open, in progress and closed issues. Importantly, your issue list should be separate from any kind of bug list \u2013 issues are at a project level, bugs are at a technical level.\n\nTip 4: Have a Project Board\n\nA project board consists of the overall sponsor of your project (often, but not always, the guy with the cheque book) and typically a business expert and a technical expert to help advise the sponsor. The project board is the entity that is meant to make the big, critical decisions. As a project manager, your role is to prepare a recommendation, but leave the actual decision up to the board. \n\nAdmittedly this is where our Christmas dinner analogy has to stretch the most, but if you imagine that instead of just cooking for your family you are the caterer preparing a Christmas feast for a company. In this case, you obviously want to please the diners who will be eating the food, but key decisions are likely to be taken by whoever is organizing the event. They, in turn, will involve the boss if there are really big decisions that would affect the project drastically \u2013 for instance, having to move it to January, or it exceeding the set budget by a significant amount.\n\nMost projects suffer from not having a project board to consult for these major decisions, or from having the wrong people selected. The first ailment is eased by ensuring that you have a functioning project board, with whom you either meet regularly to update on status, or where there is a special process for convening the board if they are needed. The second problem is a little more subtle. Key questions to ask yourself are:\n\n\n\tWho is funding this project?\n\tWho has the authority to stop the project if it was the right thing to do?\n\tWho are the right business and technical advisors?\n\tWho are the folks who don\u2019t look like they are powerful on the org chart, but in fact might scupper this project? (e.g. administrators, tech support, personal assistants\u2026)\n\n\nTip 5: Finish Unequivocably and Well\n\nNo one is ever uncertain as to when Christmas dinner ends. Once the flaming pudding has been consumed and the cheese tray picked at, the end of the dinner is heralded by groaning and everyone collapsing in their chairs. Different households have different rituals, so you might only open your presents after Christmas dinner (unlikely if you have small children!), or you might round off the afternoon watching the Queen\u2019s speech (in Britland, certainly) or if you live in warmer climes you might round off Christmas dinner with a swim (which was our tradition in Cape Town \u2013 after 30 mins of food settling so you didn\u2019t get cramp, of course!). \n\nThe problem with projects is that they are one time efforts and so nowhere near as ritualized. Unless you have been incredibly lucky, you\u2019ve probably worked on a project where you thought you were finished but seemed unable to lose your \u201czombie customers\u201d \u2013 those folks who just didn\u2019t realise it was over and kept coming back with more and more requests. You might even have fallen prey to this yourself, believing that the website going live was the end of the project and not realising that a number of things still needed to be wrapped up.\n\nThe essence of this final tip is to inject some of that end-of-Christmas finality ritual into your projects. Find your own ritual for closing down projects \u2013 more than just sending the customer the invoice and archiving the files. Consider things like documentation, support structure handover and training to make sure that those zombies are going to the right people (hopefully not you!). \n\nSo, to summarise:\n\n\n\tMake sure you start your projects well \u2013 with an agreed (written) vision of what you\u2019re trying to achieve.\n\tPlan your projects at the right level of detail and in an appropriate format \u2013 never be more than a few days away from knowing for sure whether you\u2019re on track or not.\n\tPlan for likely and important risks and make sure you track and resolve those you actually encounter.\n\tInstitute a project board, made up of the people with the real power over your project.\n\tCreate rituals for closing projects well \u2013 don\u2019t leave anyone in doubt that the project has been delivered, or of who they should go to for further help.", "year": "2008", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2008-12-16T00:00:00+00:00", "url": "https://24ways.org/2008/what-your-turkey-can-teach-you-about-project-management/", "topic": "business"} {"rowid": 312, "title": "Preparing to Be Badass Next Year", "contents": "Once we\u2019ve eaten our way through the holiday season, people will start to think about new year\u2019s resolutions. We tend to focus on things that we want to change\u2026 and often things that we don\u2019t like about ourselves to \u201cfix\u201d. We set rules for ourselves, or try to start new habits or stop bad ones. We focus in on things we will or won\u2019t do. \nFor many of us the list of things we \u201cought\u201d to be spending time on is just plain overwhelming \u2013 family, charity/community, career, money, health, relationships, personal development. \nIt\u2019s kinda scary even just listing it out, isn\u2019t it? I want to encourage you to think differently about next year.\nThe ever-brilliant Kathy Sierra articulates a better approach really well when talking about the attitude we should have to building great products. She tells us to think not about what the user will do with our product, but about what they are trying to achieve in the real world and how our product helps them to be badass1.\nWhen we help the user be badass, then we are really making a difference. \nI suppose this is one way of saying: focus not on what you will do, focus on what it will help you achieve. How will it help you be awesome?\nIn what ways do you want to be more badass next year?\nA professional lens\nThough of course you might want to focus in on health or family or charity or community or another area next year, many people will want to become more badass in their chosen career. \nSo let\u2019s talk about a scaffold to help you figure out your professional / career development next year. \nFirst up, an assumption: everyone wants to be awesome. Nobody gets up in the morning aiming to be crap at their job. Nobody thinks to themselves \u201cToday I am aiming for just south of mediocre, and if I can mess up everybody else\u2019s ability to do good work then that will be just perfect2\u201d. \nErgo, you want to be awesome. So what does awesome look like? \nDanger!\nThe big trap that people fall into when think about their professional development is to immediately focus on the things that they aren\u2019t good at. When you ask people \u201cwhat do you want to work on getting better at next year?\u201d they frequently gravitate to the things that they believe they are bad at. \nWhy is this a trap? Because if you focus all your time and energy on improving the areas that you suck at, you are going to end up middling at everything. Going from bad \u2192 mediocre at a given skill / behaviour takes a bunch of time and energy. So if you spend all your time going from bad \u2192 mediocre at things, what do you think you end up? That\u2019s right, mediocre. \nMediocrity is not a great career goal, kids. \nWhat do you already rock at?\nThe much better investment of time and energy is to go from good \u2192 awesome. It often takes the same amount of relative time and energy, but wow the end result is better! So first, ask yourself and those who know you well what you are already pretty damn good at. Combat imposter syndrome by asking others. \nThen figure out how to double down on those things. What does brilliant look like for a given skill? What\u2019s the knowledge or practice that you need to level yourself up even further in that thing?\nBut what if I really really suck?\nAdmittedly, sometimes something you suck at really is holding you back. But it\u2019s important to separate out weaknesses (just something you suck at) from controlling weaknesses (something you suck at that actually matters for your chosen career). \nIf skill x is just not an important thing for you to be good at, you may never need to care that you aren\u2019t good at it. If your current role or the one you aspire to next really really requires you to be great at x, then it\u2019s worth investing your time and energy (and possibly money too) getting better at it.\nSo when you look at the things that you aren\u2019t good at, which of those are actually essential for success?\nThe right ratio\nA good rule of thumb is to pick three things you are already good at to work on becoming awesome at and limit yourself to one weakness that you are trying to improve on. That way you are making sure that you get to awesome in areas where you already have an advantage, and limit the amount of time you are spending on going from bad \u2192 mediocre. \nLevelling up learning\nSo once you\u2019ve figured out your areas you want to focus on next year, what do you actually decide to do? \nMost of all, you should try to design your day-to-day work in a way that it is also an effective learning experience. This means making sure you have a good feedback loop \u2013 you get to try something, see if it works, learn from it, rinse and repeat. \nIt\u2019s also about balance: you want to be challenged enough for work to be interesting, without it being so hard it\u2019s frustrating. You want to do similar / the same things often enough that you get to learn and improve, without it being so repetitive that it\u2019s boring. \nContinuously getting better at things you are already good at is actually both easier and harder than it sounds. The advantage is that it\u2019s pretty easy to add the feedback loop to make sure that you are improving; the disadvantage is that you\u2019re already good at these skills so you could easily just \u201cdo\u201d without ever stopping to reflect and improve. Build in time for personal retrospectives (\u201cWhat went well? What didn\u2019t? What one thing will I choose to change next time?\u201d) and find a way of getting feedback from outside sources as well. \nAs for the new skills, it\u2019s worth knowing that skill development follows a particular pattern:\n\nWe all start out unconsciously incompetent (we don\u2019t know what to do and if we tried we\u2019d unwittingly get it wrong), progress on to conscious incompetence (we now know we\u2019re doing it wrong) then conscious competence (we\u2019re doing it right but wow it takes effort and attention) and eventually get to unconscious competence (automatically getting it right). \nYour past experiences and knowledge might let you move faster through these stages, but no one gets to skip them. Invest the time and remember you need the feedback loop to really improve. \nWhat about keeping up?\nEverything changes very fast in our industry. We need to invest in not falling behind, in keeping on top of what great looks like. There are a bunch of ways to do this, from reading blog posts, following links on Twitter, reading books to attending conferences or workshops, or just finding time to build things in new ways or with new technologies. \nWhich will work best for you depends on how you best learn. Do you prefer to swallow a book? Do you learn most by building or experimenting? \nWhatever your learning style though, remember that there are three real needs:\n\nScan the landscape (what\u2019s changing, does it matter)\nGain the knowledge or skills (get the detail)\nApply the knowledge or skills (use it in reality)\n\nWhen you remember that you need all three of these things it can help you get more of what you do. \nFor me personally, I use a combination of conferences and blogs / Twitter to scan the landscape. Half of what I want out of a conference is just a list of things to have on my radar that might become important. I then pick a couple of things to go read up on more (I personally learn most effectively by swallowing a book or spec or similar). And then I pick one thing at a time to actually apply in real life, to embed the skill / knowledge. \nIn summary\n\nAim to be awesome (mediocrity is not a career goal).\nFigure out what you already rock at.\nOnly care about stuff you suck at that matters for your career.\nPick three things to go from good \u2192 awesome and one thing to go from bad \u2192 mediocre (or mediocre \u2192 good) this year.\nDesign learning into your daily work.\nScan the landscape, learn new stuff, apply it for real. \nBe badass!\n\n\n\n\n\nShe wrote a whole book about it. You should read it: Badass: Making Users Awesome\u00a0\u21a9\n\n\nBefore you argue too vehemently: I suppose some antisocial sociopathic bastards do exist. Identify them, and then RUN AWAY FAST AS YOU CAN #realtalk\u00a0\u21a9", "year": "2016", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2016-12-22T00:00:00+00:00", "url": "https://24ways.org/2016/preparing-to-be-badass-next-year/", "topic": "business"} {"rowid": 322, "title": "Introduction to Scriptaculous Effects", "contents": "Gather around kids, because this year, much like in that James Bond movie with Denise Richards, Christmas is coming early\u2026 in the shape of scrumptuous smooth javascript driven effects at your every whim.\n\nNow what I\u2019m going to do, is take things down a notch. Which is to say, you don\u2019t need to know much beyond how to open a text file and edit it to follow this article. Personally, I for instance can\u2019t code to save my life.\n\nWell, strictly speaking, that\u2019s not entirely true. If my life was on the line, and the code needed was really simple and I wasn\u2019t under any time constraints, then yeah maybe I could hack my way out of it\n\nBut my point is this: I\u2019m not a programmer in the traditional sense of the word. In fact, what I do best, is scrounge code off of other people, take it apart and then put it back together with duct tape, chewing gum and dumb blind luck.\n\nNo, don\u2019t run! That happens to be a good thing in this case. You see, we\u2019re going to be implementing some really snazzy effects (which are considerably more relevant than most people are willing to admit) on your site, and we\u2019re going to do it with the aid of Thomas Fuchs\u2019 amazing Script.aculo.us library. And it will be like stealing candy from a child.\n\nWhat Are We Doing?\n\nI\u2019m going to show you the very basics of implementing the Script.aculo.us javascript library\u2019s Combination Effects. These allow you to fade elements on your site in or out, slide them up and down and so on.\n\nWhy Use Effects at All?\n\nBefore get started though, let me just take a moment to explain how I came to see smooth transitions as something more than smoke and mirror-like effects included for with little more motive than to dazzle and make parents go \u2018uuh, snazzy\u2019.\n\nEarlier this year, I had the good fortune of meeting the kind, gentle and quite knowledgable Matt Webb at a conference here in Copenhagen where we were both speaking (though I will be the first to admit my little talk on Open Source Design was vastly inferior to Matt\u2019s talk). Matt held a talk called Fixing Broken Windows (based on the Broken Windows theory), which really made an impression on me, and which I have since then referred back to several times.\n\nYou can listen to it yourself, as it\u2019s available from Archive.org. Though since Matt\u2019s session uses many visual examples, you\u2019ll have to rely on your imagination for some of the examples he runs through during it. Also, I think it looses audio for a few seconds every once in a while.\n\nAnyway, one of the things Matt talked a lot about, was how our eyes are wired to react to movement. The world doesn\u2019t flickr. It doesn\u2019t disappear or suddenly change and force us to look for the change. Things move smoothly in the real world. They do not pop up.\n\nHow it Works\n\nOnce the necessary files have been included, you trigger an effect by pointing it at the ID of an element. Simple as that.\n\nImplementing the Effects\n\nSo now you know why I believe these effects have a place in your site, and that\u2019s half the battle. Because you see, actually getting these effects up and running, is deceptively simple.\n\nFirst, go and download the latest version of the library (as of this writing, it\u2019s version 1.5 rc5). Unzip itand open it up.\n\nNow we\u2019re going to bypass the instructions in the readme file. Script.aculo.us can do a bunch of quite advanced things, but all we really want from it is its effects. And by sidestepping the rest of the features, we can shave off roughly 80KB of unnecessary javascript, which is well worth it if you ask me.\n\nAs with Drew\u2019s article on Easy Ajax with Prototype, script.aculo.us also uses the Prototype framework by Sam Stephenson. But contrary to Drew\u2019s article, you don\u2019t have to download Prototype, as a version comes bundled with script.aculo.us (though feel free to upgrade to the latest version if you so please).\n\nSo in the unzipped folder, containing the script.aculo.us files and folder, go into \u2018lib\u2019 and grab the \u2018prototype.js\u2019 file. Move it to whereever you want to store the javascript files. Then fetch the \u2018effects.js\u2019 file from the \u2018src\u2019 folder and put it in the same place.\n\nTo make things even easier for you to get this up and running, I have prepared a small javascript snippet which does some checking to see what you\u2019re trying to do. The script.aculo.us effects are all either \u2018turn this off\u2019 or \u2018turn this on\u2019. What this snippet does, is check to see what state the target currently has (is it on or off?) and then use the necessary effect.\n\nYou can either skip to the end and download the example code, or copy and paste this code into a file manually (I\u2019ll refer to that file as combo.js):\n\nEffect.OpenUp = function(element) {\n element = $(element);\n new Effect.BlindDown(element, arguments[1] || {});\n }\n\n Effect.CloseDown = function(element) {\n element = $(element);\n new Effect.BlindUp(element, arguments[1] || {});\n }\n\n Effect.Combo = function(element) {\n element = $(element);\n if(element.style.display == 'none') { \n new Effect.OpenUp(element, arguments[1] || {}); \n }else { \n new Effect.CloseDown(element, arguments[1] || {}); \n }\n }\n\nCurrently, this code uses the BlindUp and BlindDown code, which I personally like, but there\u2019s nothing wrong with you changing the effect-type into one of the other effects available.\n\nNow, include the three files in the header of your code, like so:\n\n\n\n\n\nNow insert the element you want to use the effect on, like so:\n\n
Lorem ipsum dolor sit amet.
\n\nThe above element will start out invisible, and when triggered will be revealed. If you want it to start visible, simply remove the style parameter.\n\nAnd now for the trigger \n\nClick Here\n\nAnd that, is pretty much it. Clicking the link should unfold the DIV targeted by the effect, in this case \u2018content\u2019.\n\nEffect Options\n\nNow, it gets a bit long-haired though. The documentation for script.aculo.us is next to non-existing, and because of that you\u2019ll have to do some digging yourself to appreciate the full potentialof these effects.\n\nFirst of all, what kind of effects are available? Well you can go to the demo page and check them out, or you can open the \u2018effects.js\u2019 file and have a look around, something I recommend doing regardlessly, to gain an overview of what exactly you\u2019re dealing with.\n\nIf you dissect it for long enough, you can even distill some of the options available for the various effects. In the case of the BlindUp and BlindDown effect, which we\u2019re using in our example (as triggered from combo.js), one of the things that would be interesting to play with would be the duration of the effect. If it\u2019s too long, it will feel slow and unresponsive. Too fast and it will be imperceptible.\n\nYou set the options like so:\n\nClick Here\n\nThe change from the previous link being the inclusion of , {duration: .2}. In this case, I have lowered the duration to 0.2 second, to really make it feel snappy.\n\nYou can also go all-out and turn on all the bells and whistles of the Blind effect like so (slowed down to a duration of three seconds so you can see what\u2019s going on):\n\nClick Here\n\nConclusion\n\nAnd that\u2019s pretty much it. The rest is a matter of getting to know the rest of the effects and their options as well as finding out just when and where to use them. Remember the ancient Chinese saying: Less is more.\n\nDownload Example\n\nI have prepared a very basic example, which you can download and use as a reference point.", "year": "2005", "author": "Michael Heilemann", "author_slug": "michaelheilemann", "published": "2005-12-12T00:00:00+00:00", "url": "https://24ways.org/2005/introduction-to-scriptaculous-effects/", "topic": "code"} {"rowid": 125, "title": "Accessible Dynamic Links", "contents": "Although hyperlinks are the soul of the World Wide Web, it\u2019s worth using them in moderation. Too many links becomes a barrier for visitors navigating their way through a page. This difficulty is multiplied when the visitor is using assistive technology, or is using a keyboard; being able to skip over a block of links doesn\u2019t make the task of finding a specific link any easier.\n\nIn an effort to make sites easier to use, various user interfaces based on the hiding and showing of links have been crafted. From drop-down menus to expose the deeper structure of a website, to a decluttering of skip links so as not to impact design considerations. Both are well intentioned with the aim of preserving a good usability experience for the majority of a website\u2019s audience; hiding the real complexity of a page until the visitor interacts with the element.\n\nWhen JavaScript is not available\n\nThe modern dynamic link techniques rely on JavaScript and CSS, but regardless of whether scripting and styles are enabled or not, we should consider the accessibility implications, particularly for screen-reader users, and people who rely on keyboard access.\n\nIn typical web standards-based drop-down navigation implementations, the rough consensus is that the navigation should be structured as nested lists so when JavaScript is not available the entire navigation map is available to the visitor. This creates a situation where a visitor is faced with potentially well over 50 links on every page of the website. Keyboard access to such structures is frustrating, there\u2019s far too many options, and the method of serially tabbing through each link looking for a specific one is tedious.\n\nInstead of offering the visitor an indigestible chunk of links when JavaScript is not available, consider instead having the minimum number of links on a page, and when JavaScript is available bringing in the extra links dynamically. Santa Chris Heilmann offers an excellent proof of concept in making Ajax navigation optional.\n\nWhen JavaScript is enabled, we need to decide how to hide links. One technique offers a means of comprehensively hiding links from keyboard users and assistive technology users. Another technique allows keyboard and screen-reader users to access links while they are hidden, and making them visible when reached.\n\nHiding the links\n\nIn JavaScript enhanced pages whether a link displays on screen depends on a certain event happening first. For example, a visitor needs to click a top-level navigation link that makes a set of sub-navigation links appear. In these cases, we need to ensure that these links are not available to any user until that event has happened.\n\nThe typical way of hiding links is to style the anchor elements, or its parent nodes with display: none. This has the advantage of taking the links out of the tab order, so they are not focusable. It\u2019s useful in reducing the number of links presented to a screen-reader or keyboard user to a minimum. Although the links are still in the document (they can be referenced and manipulated using DOM Scripting), they are not directly triggerable by a visitor.\n\nOnce the necessary event has happened, like our visitor has clicked on a top-level navigation link which shows our hidden set of links, then we can display the links to the visitor and make them triggerable. This is done simply by undoing the display: none, perhaps by setting the display back to block for block level elements, or inline for inline elements. For as long as this display style remains, the links are in the tab order, focusable by keyboard, and triggerable.\n\nA common mistake in this situation is to use visibility: hidden, text-indent: -999em, or position: absolute with left: -999em to position these links off-screen. But all of these links remain accessible via keyboard tabbing even though the links remain hidden from screen view. In some ways this is a good idea, but for hiding sub-navigation links, it presents the screen-reader user and keyboard user with too many links to be of practical use.\n\nMoving the links out of sight\n\nIf you want a set of text links accessible to screen-readers and keyboard users, but don\u2019t want them cluttering up space on the screen, then style the links with position: absolute; left: -999em. Links styled this way remain in the tab order, and are accessible via keyboard. (The position: absolute is added as a style to the link, not to a parent node of the link \u2013 this will give us a useful hook to solve the next problem).\n\na.helper {\n\tposition: absolute;\n\tleft: -999em;\n}\n\nOne important requirement when displaying links off-screen is that they are visible to a keyboard user when they receive focus. Tabbing on a link that is not visible is a usability mudpit, since the visitor has no visible cue as to what a focused link will do, or where it will go.\n\nThe simple answer is to restyle the link so that it appears on the screen when the hidden link receives focus. The anchor\u2019s :focus pseudo-class is a logical hook to use, and with the following style repositions the link onscreen when it receives the focus:\n\na.helper:focus, a.helper.focus {\n\ttop: 0;\n\tleft: 0;\n}\n\nThis technique is useful for hiding skip links, and options you want screen-reader and keyboard users to use, but don\u2019t want cluttering up the page. Unfortunately Internet Explorer 6 and 7 don\u2019t support the focus pseudo-class, which is why there\u2019s a second CSS selector a.helper.focus so we can use some JavaScript to help out. When the page loads, we look for all links that have a class of helper and add in onfocus and onblur event handlers:\n\nif (anchor.className == \"helper\") {\n\tanchor.onfocus = function() {\n\t\tthis.className = 'helper focus';\n\t}\n\tanchor.onblur = function() {\n\t\tthis.className = 'helper';\n\t}\n}\n\nSince we are using JavaScript to cover up for deficiencies in Internet Explorer, it makes sense to use JavaScript initially to place the links off-screen. That way an Internet Explorer user with JavaScript disabled can still use the skip link functionality.\n\nIt is vital that the number of links rendered in this way is kept to a minimum. Every link you offer needs to be tabbed through, and gets read out in a screen reader. Offer these off-screen links that directly benefit these types of visitor.\n\nAndy Clarke and Kimberly Blessing use a similar technique in the Web Standards Project\u2018s latest design, but their technique involves hiding the skip link in plain sight and making it visible when it receives focus. Navigate the page using just the tab key to see the accessibility-related links appear when they receive focus.\n\nThis technique is also a good way of hiding image replaced text. That way the screen-readers still get the actual text, and the website still gets its designed look.\n\nWhich way?\n\nIf the links are not meant to be reachable until a certain event has occurred, then the display: none technique is the preferred approach. If you want the links accessible but out of the way until they receive focus, then the off-screen positioning (or Andy\u2019s hiding in plain sight technique) is the way to go.", "year": "2006", "author": "Mike Davies", "author_slug": "mikedavies", "published": "2006-12-05T00:00:00+00:00", "url": "https://24ways.org/2006/accessible-dynamic-links/", "topic": "ux"} {"rowid": 187, "title": "A New Year's Resolution", "contents": "The end of 2009 is fast approaching. Yet another year has passed in a split second. Our Web Designing careers are one year older and it\u2019s time to reflect on the highs and lows of 2009. What was your greatest achievement and what could you have done better? Perhaps, even more importantly, what are your goals for 2010?\n\nSomething that I noticed in 2009 is that being a web designer 24/7; it\u2019s easy to get consumed by the web. It\u2019s easy to get caught up in the blog posts, CSS galleries, web trends and Twitter! Living in this bubble can lead to one\u2019s work becoming stale, boring and basically like everyone else\u2019s work on the web. No designer wants this.\n\nSo, I say on 1st January 2010 let\u2019s make it our New Year\u2019s resolution to create something different, something special or even ground-breaking! Make it your goal to break the mold of current web design trends and light the way for your fellow web designer comrades!\n\nOf course I wouldn\u2019t let you embark on the New Year empty handed. To help you on your way I\u2019ve compiled a few thoughts and ideas to get your brains ticking!\n\nDon\u2019t design for the web, just design\n\nA key factor in creating something original and fresh for the web is to stop thinking in terms of web design. The first thing we need to do is forget the notion of headers, footers, side bars etc. A website doesn\u2019t necessarily need any of these, so even before we\u2019ve started we\u2019ve already limited our design possibilities by thinking in these very conventional and generally accepted web terms. The browser window is a 2D canvas like any other and we can do with it what we like. \n\nWith this in mind we can approach web design from a fresh perspective. We can take inspiration for web design from editorial design, packaging design, comics, poster design, album artwork, motion design, street signage and anything else you can think of. Web design is way more than the just the web and by taking this more wide angled view of what web design is and can be you\u2019ll find there are a thousand more exiting design possibilities.\n\nNote: Try leaving the wire framing till after you\u2019ve gone to town with some initial design concepts. You might find it helps keep your head out of that \u2018web space\u2019 a little bit longer, thus enabling you to think more freely about your design. Really go crazy with these as you can always pull it back into line later. The key is to think big initially and then work backwards. There\u2019s no point restricting your creativity early on because your technical knowledge can foresee problems down the line. You can always sort these problems out later on\u2026 let your creative juices flow!\n\n Inspiration can come from anywhere! (Photo: modomatic)\n\nTry something new!\n\nProgress in web design or in any design discipline is a sort of evolution. Design trends and solutions merge and mutate to create new design trends and hopefully better solutions. This is fine but the real leaps are made when someone has the guts to do something different. \n\nDon\u2019t be afraid to challenge the status quo. To create truly original work you have to be prepared to get it wrong and that\u2019s hard to do. When you\u2019re faced with this challenge just remind yourself that in web design there is rarely a \u2018best way to do something\u2019, or why would we ever do it any other way? \n\nIf you do this and get it right the pay off can be immense. Not only will you work stand out from the crowd by a mile, you will have become a trend setter as opposed to a trend follower.\n\nTell a story with your design\n\nGreat web design is way more than just the aesthetics, functionality or usability. Great web design goes beyond the pixels on the screen. For your website to make a real impact on it\u2019s users it has to connect with them emotionally. So, whether your website is promoting your own company or selling cheese it needs to move people. You need to weave a story into your design. It\u2019s this story that your users will connect with. \n\nTo do this the main ingredients of your design need to be strongly connected. In my head those main ingredients are Copy, Graphic Design, Typography, imagery and colour. \n\nCopy\n\nStrong meaningful copy is the backbone to most great web design work. Pay special attention to strap lines and headlines as these are often the sparks that start the fire. All the other elements can be inspired by this backbone of strong copy.\n\nGraphic Design\n\nUse the copy to influence how you treat the page with your graphic design. Let the design echo the words.\n\nTypography\n\nWhat really excites me about typography isn\u2019t the general text presentation on a page, most half decent web designer have a grasp of this already. What excites me is the potential there is to base a whole design on words and letters. Using the strong copy you already have, one has the opportunity the customise, distort, build and arrange words and letters to create beautiful and powerful compositions that can be the basis for an entire site design.\n\n Get creative with Typography (Photo: Pam Sattler)\n\nImagery and Colour\n\nWith clever use of imagery (photographs or illustrations) and colour you further have the chance to deepen the story you are weaving into your design. The key is to use meaningful imagery, don\u2019t to insert generic imagery for the sake of filling space\u2026 it\u2019s just a wasted opportunity.\n\nRemember, the main elements of your design combined are greater than the sum of their parts. Whatever design decisions you make on a page, make them for a good reason. It\u2019s not good enough to try and seduce your users with slick and shiny web pages. For your site to leave a lasting impression on the user you need to make that emotional connection.\n\n Telling the Story (Advertising Agency: Tita, Milano, Italy, Art Director: Emanuele Basso)\n\nGo one step further\n\nSo you\u2019ve almost finished your latest website design. You\u2019ve fulfilled the brief, you\u2019re happy with the result and you\u2019re pretty sure your client will be too. It\u2019s at this point we should ask ourselves \u201cCan I push this further\u201d? What touches could you add to the site that\u2019ll take it beyond what was required and into something exceptional? The truth is, to produce exceptional work we need to do more than is required of us. We need to answer the brief and then some!\n\nGo back through your site and make a note of what enhancements could be made to make the site not just good but outstanding. It might be revisiting a couple of pages that were neglected in the design process, it might be adding some CSS 3 gloss for the users that can benefit from it or it might just be adding some clever little easter eggs to show that you care. These touches will soon add up and make a massive difference to the finished product.\n\nSo, go one step further\u2026 take it further than you anyone else will. Then your work will stand out for sure.\n\nParting message\n\nI love being a designer for many of reasons but the main one being that with every new project we embark on we have the chance to express ourselves. We have the chance to create something special, something that people will talk about. It\u2019s this chance that drives us onwards day after day, year after year. So in 2010 shout louder than you ever have before, take chances, try something new and above all design your socks off!", "year": "2009", "author": "Mike Kus", "author_slug": "mikekus", "published": "2009-12-10T00:00:00+00:00", "url": "https://24ways.org/2009/a-new-years-resolution/", "topic": "business"} {"rowid": 217, "title": "Beyond Web Mechanics \u2013 Creating Meaningful Web Design", "contents": "It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called \u2018Destroy the Web 2.0 Look\u2019. Elliot\u2019s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called \u2018Web 2.0 look\u2019.\n\nThree and a half years on from Elliot\u2019s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it\u2019s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn\u2019t matter so much if these websites were selling comparable services or products, but they\u2019re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they\u2019re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn\u2019t make sense. \n\nI don\u2019t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.\n\nBeing human\n\nAs human beings we respond emotionally to everything around us \u2013 people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style \u2013 and don\u2019t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it\u2019s an expression of who they are. You know that old phrase, \u2018Don\u2019t judge a book by its cover\u2019? Well, the problem is that people do, so it\u2019s important we get the cover right.\n\nMuch is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It\u2019s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it\u2019s far more likely they\u2019ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it\u2019s so important to create a visual experience that actually means something to the user. \n\nMeaningful design\n\nWhen we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.\n\nUsing a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they\u2019re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. \n\nBy establishing a website\u2019s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can\u2019t come up with a reason better than \u201cI saw it on another website\u201d, it\u2019s probably a poor application of style.\n\nDesign and style\n\nThere are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It\u2019s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn\u2019t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard \u2013 it\u2019s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. \n\nNo compromise necessary\n\nEasy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we\u2019re designing for and ask ourselves why we\u2019re applying a certain kind of aesthetic style to our design. If you do this, there\u2019s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.\n\nWeb designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together. It\u2019s combining these elements of design successfully that makes for the best web design in the world.", "year": "2010", "author": "Mike Kus", "author_slug": "mikekus", "published": "2010-12-05T00:00:00+00:00", "url": "https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/", "topic": "design"} {"rowid": 281, "title": "Nine Things I've Learned", "contents": "I\u2019ve been a professional graphic designer for fourteen years and for just under four of those a professional web designer. Like most designers I\u2019ve learned a lot in my time, both from a design point of view and in business as freelance designer. A few of the things I\u2019ve learned stick out in my mind, so I thought I\u2019d share them with you. They\u2019re pretty random and in no particular order.\n\n1. Becoming the designer you want to be\n\nWhen I started out as a young graphic designer, I wanted to design posters and record sleeves, pretty much like every other young graphic designer. The problem is that the reality of the world means that when you get your first job you\u2019re designing the back of a paracetamol packet or something equally weird. I recently saw a tweet that went something like this: \u201cYou\u2019ll never become the designer you always dreamt of being by doing the work you never wanted to do\u201d. This is so true; to become the designer you want to be, you need to be designing the things you\u2019re passionate about designing. This probably this means working in the evenings and weekends for little or no money, but it\u2019s time well spent. Doing this will build up your portfolio with the work that really shows what you can do! Soon, someone will ask you to design something based on having seen this work. From this point, you\u2019re carving your own path in the direction of becoming the designer you always wanted to be.\n\n2. Compete on your own terms\n\nAs well as all being friends, we are also competitors. In order to win new work we need a selling point, preferably a unique selling point. Web design is a combination of design disciplines \u2013 user experience design, user interface Design, visual design, development, and so on. Some companies will sell themselves as UX specialists, which is fine, but everyone who designs a website from scratch does some sort of UX, so it\u2019s not really a unique selling point. Of course, some people do it better than others.\n\nOne area of web design that clients have a strong opinion on, and will judge you by, is visual design. It\u2019s an area in which it\u2019s definitely possible to have a unique selling point. Designing the visual aesthetic for a website is a combination of logical decision making and a certain amount of personal style. If you can create a unique visual style to your work, it can become a selling point that\u2019s unique to you.\n\n3. How much to charge and staying motivated\n\nWhen you\u2019re a freelance designer one of the hardest things to do is put a price on your work and skills. Finding the right amount to charge is a fine balance between supplying value to your customer and also charging enough to stay motivated to do a great job. It\u2019s always tempting to offer a low price to win work, but it\u2019s often not the best approach: not just for yourself but for the client as well.\n\nA client once asked me if I could reduce my fee by \u00a31,000 and still be motivated enough to do a good job. In this case the answer was yes, but it was the question that resonated with me. I realized I could use this as a gauge to help me price projects. Before I send out a quote I now always ask myself the question \u201cIs the amount I\u2019ve quoted enough to make me feel motivated to do my best on this project?\u201d I never send out a quote unless the answer is yes. In my mind there\u2019s no point in doing any project half-heartedly, as every project is an opportunity to build your reputation and expand your portfolio to show potential clients what you can do. Offering a client a good price but not being prepared to put everything you have into it, isn\u2019t value for money. \n\n4. Supplying the right design\n\nWhen I started out as a graphic designer it seemed to be the done thing to supply clients with a ton of options for their logo or brochure designs. In a talk given by Dan Rubin, he mentioned that this was a legacy of agencies competing with each other in a bid to create the illusion of offering more value for money. Over the years, I\u2019ve realized that offering more than one solution makes no sense. The reason a client comes to you as a designer is because you\u2019re the person than can get it right. If I were to supply three options, I\u2019d be knowingly offering my client at least two options that I didn\u2019t think worked.\n\nTo this day I still get asked how many homepage design options I\u2019ll supply for the quoted amount. The answer is one. Of course, I\u2019m more than happy to iterate upon the design to fine-tune it and, on the odd occasion, I do revisit a design concept if I just didn\u2019t nail the design first time around. Your time is much better spent refining the right design option than rushing out three substandard designs in the same amount of time.\n\n5. Colour is key\n\nThere are many contributing factors that go into making a good visual design, but one of the simplest ways to do this is through the use of colour. The colour palette used in a design can have such a profound effect on a visual design that it almost feels like you\u2019re cheating. It\u2019s easy to add more and more subtle shades of colour to add a sense of sophistication and complexity to a design, but it dilutes the overall visual impact. When I design, I almost have a rule that only allows me to use a very limited colour palette. I don\u2019t always stick to it, but it\u2019s always in mind and something I\u2019m constantly reviewing through my design process.\n\n6. Creative thinking is central to good or boundary-pushing web design\n\nWhen we think of creativity in web design we often link this to the visual design, as there is an obvious opportunity to be creative in this area if the brief allows it. Something that I\u2019ve learnt in my time as a web designer is that there\u2019s a massive need for creative thinking in the more technical aspects of web design. The tools we use for building websites are there to be manipulated and used in creative ways to design exciting and engaging user experiences. Great developers are constantly using their creativity to push the boundaries of what can be done with CSS, jQuery and JavaScript. \n\nBeing creative and creative thinking are things we should embrace as an industry and they are qualities that can be found in anyone, whether they be a visual designer or Rails developer.\n\n7. Creative block: don\u2019t be afraid to get things wrong\n\nCreative block can be a killer when designing. It\u2019s often applied to visual design, which is more subjective. I suffer from creative block on a regular basis. It\u2019s hugely frustrating and can screw up your schedule. Having thought about what creative block actually is, I\u2019ve come to the conclusion that it\u2019s actually more of a lack of direction than a lack of ideas. You have ideas and solutions in mind but don\u2019t feel committed to any of them. You\u2019re scared that whatever direction you take, it\u2019ll turn out to be wrong. I\u2019ve found that the best remedy for this is to work through this barrier. It\u2019s a bit like designing with a blindfold on \u2013 you don\u2019t really know where you\u2019re going. If you stick to your guns and keep pressing forward I find that, nine times out of ten, this process leads to a solution. As the page begins to fill, the direction you\u2019re looking for slowly begins to take shape.\n\n8. You get better at designing by designing\n\nI often get emails asking me what books someone can read to help them become a better designer. There are a lot of good books on subjects like HTML5, CSS, responsive web design and the like, that will really help improve anyone\u2019s web design skills. But, when it comes to visual design, the best way to get better is to design as much as possible. You can\u2019t follow instructions for these things because design isn\u2019t following instructions. A large part of web design is definitely applying a set of widely held conventions, but there\u2019s another part to it that is invention and the only way to get better at this is to do it as much as possible.\n\n9. Self-belief is overrated\n\nThroughout our lives we\u2019re told to have self-belief. Self-belief and confidence in what we do, whatever that may be. The problem is that some people find it easier than others to believe in themselves. I\u2019ve spent years trying to convince myself to believe in what I do but have always found it difficult to have complete confidence in my design skills. Self-doubt always creeps in.\n\nI\u2019ve realized that it\u2019s ok to doubt myself and I think it might even be a good thing! I\u2019ve realized that it\u2019s my self-doubt that propels me forward and makes me work harder to achieve the best results. The reason I\u2019m sharing this is because I know I\u2019m not the only designer that feels this way. You can spend a lot of time fighting self-doubt only to discover that it\u2019s your body\u2019s natural mechanism to help you do the best job possible.", "year": "2011", "author": "Mike Kus", "author_slug": "mikekus", "published": "2011-12-11T00:00:00+00:00", "url": "https://24ways.org/2011/nine-things-ive-learned/", "topic": "business"} {"rowid": 212, "title": "Refactoring Your Way to a Design System", "contents": "I love refactoring code. Absolutely love it. There\u2019s something about taking a piece of UI or a bit of code and reworking it in a way that is simpler, modular, and reusable that makes me incredibly happy.\nI also love design systems work. It gives hybrids like me a home. It seems like everyone is talking about design systems right now. Design systems teams are perfect for those who enjoy doing architectural work and who straddle the line between designer and developer. \nUna Kravets recently identified some of the reasons that design systems fail, and chief among them are lack of buy-in, underlying architecture, and communication. While it\u2019s definitely easier to establish these before project work begins, that doesn\u2019t mean it is the only path to success. \nIt\u2019s a privilege to work on a greenfield project, and one that is not afforded to many. Companies with complex and/or legacy codebases may not be able to support a full rewrite of their product. In addition, many people feel overwhelmed at the thought of creating a complete system and are at a loss of how or where to even begin the process. \nThis is where refactoring comes into play.\nAccording to Martin Fowler, \u201crefactoring is the process of changing a software system in such a way that it does not alter the external behavior of the code yet improves its internal structure.\u201d It\u2019s largely invisible work, and if you do it right, the end user will never know the difference. What it will do is provide a decent foundation to begin more systematic work.\nBuild a solid foundation\nWhen I was first asked to create Pantsuit, the design system for Hillary for America, I was tasked with changing our codebase to be more modular and scalable, without changing the behavior or visual design of the UI. We needed a system in place that would allow for the rapid creation of new projects while maintaining a consistent visual language. In essence, I was asked to refactor our code into a design system.\nDuring that refactor, I focused the majority of my efforts on creating a scalable architecture based on the UI components in a single workflow. Since I needed to maintain a 1:1 parity with production, the only changes I could create were under-the-hood. I started with writing coding standards and deciding on a CSS architecture that I would then use as I rewrote sections of the codebase. \nIf you already have these in place, great! If not, then this is an excellent place to start. Even if your dream of a design system is never fully realized, having a coding philosophy and architecture in place will still have far-reaching benefits and implications.\nI want to note that if your refactor includes creating new coding standards or a CSS architecture, don\u2019t try to switch everything over right away. Instead, focus on a single new feature and isolate/encapsulate your work from the rest of the codebase.\nFocus on the features\n\nThe key principle to cleaning up a complex codebase is to always refactor in the service of a feature. \n\u2014 Max Kanat-Alexander\n\nRefactoring for the sake of refactoring can easily lead to accusations of misused time and lack of results. Another danger of refactoring is that it can turn into yak-shaving if you aren\u2019t disciplined in your approach. To that end, tying your refactored components to feature work is a great way to limit scope and reduce the rest of unintended changes.\nFor example, the initial work on Pantsuit focused only on components related to the donations flow. Every line of code I wrote was in service to improving the maintainability and modularity of that UI. Because we didn\u2019t have any standards in place, I started with those. From there, I identified all the components present in every step of the donations flow, which included some type styles, buttons, form inputs and error states. Then came the refactor of each individual component. Finally, I reintegrated the newly refactored components into the existing donations flow and tested it against production, checking for visual and behavioral diffs. At the end of this process, I had the beginning of a design system that would grow to serve over 50 applications, and a case study to demonstrate its effectiveness.\nIdeally, you\u2019ll want to get buy-in from your stakeholders and product owners before you begin any design systems work. However, in the absence of buy-in, linking your work to new feature development is a good way to both limit the scope of your refactor and jump start component creation.\nIn addition, if you\u2019re still trying to convince your team of the benefits of a design system, starting small and using the newly refactored, feature-driven work as a case study is one way showcase a design systems\u2019 value. By providing a concrete example of how working towards a design system contributed to the project\u2019s success, you\u2019re gathering the data necessary to secure buy-in for a larger-scale effort. It\u2019s a great way to show value, rather than just talking about it.\nShow, don\u2019t tell\nPerhaps the most important thing you can do for any design system is to document it. The key is to create a frictionless way to keep the documentation up-to-date, otherwise no one will contribute to it, and in turn, it will become obsolete and useless. \nThere are lots of tools out there to help you get started documenting your new system. One of my favorites is KSS, which parses comments in the code and uses them to generate a style guide. For Pantsuit, I used the node version of KSS, along with a template to quickly spin up a documentation site.\nI\u2019ve listed just a few tools below; for even more, check out the tools sections of styleguides.io.\n\nFractal\nPattern Lab\nDrizzle\nFabricator\nAstrum\nCatalog\n\nRegardless of what tool you settle on, it needs to integrate well with your current workflow. \nConclusion: always be refactoring\nIf you\u2019re not lucky enough to be able to start a new design system from scratch, you can start small and work on a single feature or component. With each new project comes a new opportunity to flesh out a new part of the system, and another potential case study to secure buy-in and showcase its value. Make sure to carefully and thoroughly document each new portion of the system as it\u2019s built. After a few projects, you\u2019ll find yourself with a decent start to a design system. \nGood luck, and happy holidays!\nFurther reading:\n\nWhy Design Systems Fail\nCSS Architecture for Design Systems\nRefactoring: Improving the Design of Existing Code\nRefactoring CSS: The Three I\u2019s\nRefactoring is About Features", "year": "2017", "author": "Mina Markham", "author_slug": "minamarkham", "published": "2017-12-23T00:00:00+00:00", "url": "https://24ways.org/2017/refactoring-your-way-to-a-design-system/", "topic": "code"} {"rowid": 159, "title": "How Media Studies Can Massage Your Message", "contents": "A young web designer once told his teacher \u2018just get to the meat already.\u2019 He was frustrated with what he called the \u2018history lessons and name-dropping\u2019 aspects of his formal college course. He just wanted to learn how to build Web sites, not examine the reasons why.\n\nTechnique and theory are both integrated and necessary portions of a strong education. The student\u2019s perspective has direct value, but also holds a distinct sorrow: Knowing the how without the why creates a serious problem. Without these surrounding insights we cannot tap into the influence of the history and evolved knowledge that came before. We cannot properly analyze, criticize, evaluate and innovate beyond the scope of technique.\n\nHistory holds the key to transcending former mistakes. Philosophy encourages us to look at different points of view. Studying media and social history empowers us as Web workers by bringing together myriad aspects of humanity in direct relation to the environment of society and technology. Having an understanding of media, communities, communication arts as well as logic, language and computer savvy are all core skills of the best of web designers in today\u2019s medium.\n\nControlling the Message\n\n\n\t\u2018The computer can\u2019t tell you the emotional story. It can give you the exact mathematical design, but what\u2019s missing is the eyebrows.\u2019 \u2013 Frank Zappa\n\n\nMedia is meant to express an idea. The great media theorist Marshall McLuhan suggests that not only is media interesting because it\u2019s about the expression of ideas, but that the media itself actually shapes the way a given idea is perceived. This is what McLuhan meant when he uttered those famous words: \u2018The medium is the message.\u2019\n\nIf instead of actually serving a steak to a vegetarian friend, what might a painting of the steak mean instead? Or a sculpture of a cow? Depending upon the form of media in question, the message is altered.\n\nFigure 1\n\nMust we know the history of cows to appreciate the steak on our plate? Perhaps not, but if we begin to examine how that meat came to be on the plate, the social, cultural and ideological associations of that cow, we begin to understand the complexity of both medium and message. A piece of steak on my plate makes me happy. A vegetarian friend from India might disagree and even find that that serving her a steak was very insensitive.\n\nTakeaway: Getting the message right involves understanding that message in order to direct it to your audience accordingly.\n\nA Separate Piece\n\nIf we revisit the student who only wants technique, while he might become extremely adept at the rendering of an idea, without an understanding of the medium, how is he to have greater control over how that idea is perceived? Ultimately, his creativity is limited and his perspective narrowed, and the teacher has done her student a disservice without challenging him, particularly in a scholastic environment, to think in liberal, creative and ultimately innovative terms.\n\nFor many years, web pundits including myself have promoted the idea of separation as a core concept within creating effective front-end media for the Web. By this, we\u2019ve meant literal separation of the technologies and documents: Markup for content; CSS for presentation; DOM Scripting for behavior. While the message of separation was an important part of understanding and teaching best practices for manageable, scalable sites, that separation is really just a separation of pieces, not of entire disciplines.\n\nFor in fact, the medium of the Web is an integrated one. That means each part of the desired message must be supported by the media silos within a given site. The visual designer must study the color, space, shape and placement of visual objects (including type) into a meaningful expression. The underlying markup is ideally written as semantically as possible, promote the meaning of the content it describes. Any interaction and functionality must make the process of the medium support, not take away from, the meaning of the site or Web application. \n\nExamination: The Glass Bead Game\n\nFigure 2\n\nFigure 2 shows two screenshots of CoreWave\u2019s historic \u2018Glass Bead Game.\u2019 Fashioned after Herman Hesse\u2019s novel of the same name, the game was an exploration of how ideas are connected to other ideas via multiple forms of media. It was created for the Web in 1996 using server-side randomization with .htmlx files in order to allow players to see how random associations are in fact not random at all.\n\nTakeaway: We can use the medium itself to explore creative ideas, to link us from one idea to the next, and to help us better express those ideas to our audiences.\n\nComputers and Human Interaction\n\nSince our medium involves computers and human interaction, it does us well to look to foundations of computers and reason. Not long ago I was chatting with Jared Spool on IM about this and that, and he asked me \u2018So how do you feel about that?\u2019 This caused me no end of laughter and I instantly quipped back \u2018It\u2019s okay by me ELIZA.\u2019 We both enjoyed the joke, but then I tried to share it with another dare I say younger colleague, and the reference was lost.\n\nRaise your hand if you got the reference! Some of you will, but many people who come to the Web medium do not get the benefit of such historical references because we are not formally educated in them. Joseph Weizenbaum created the ELIZA program, which emulates a Rogerian Therapist, in 1966. It was an early study of computers and natural human language. I was a little over 2 years old, how about you?\n\nConversation with Eliza\n\nThere are fortunately a number of ELIZA emulators on the Web. I found one at http://www.chayden.net/eliza/Eliza.html that actually contains the source code (in Java) that makes up the ELIZA script.\n\nFigure 3 shows a screen shot of the interaction. ELIZA first welcomes me, says \u2018Hello, How do you do. Please state your problem\u2019 and we continue in a short loop of conversation, the computer using cues from my answers to create new questions and leading fragments of conversation.\n\nFigure 3\n\nAlbeit a very limited demonstration of how humans could interact with a computer in 1966, it\u2019s amusing to play with now and compare it to something as richly interactive as the Microsoft Surface (Figure 4). Here, we see clear Lucite blocks that display projected video. Each side of the block has a different view of the video, so not only does one have to match up the images as they are moving, but do so in the proper directionality.\n\nFigure 4\n\nTakeway: the better we know our environment, the more we can alter it to emulate, expand and even supersede our message.\n\nLeveraging Holiday Cheer\n\nSince most of us at least have a few days off for the holidays now that Christmas is upon us, now\u2019s a perfect time to reflect on ones\u2019 environment and examine the messages within it. Convince your spouse to find you a few audio books for stocking stuffers. Find interactive games to play with your kids and observe them, and yourself, during the interaction. Pour a nice egg-nog and sit down with a copy of Marshall McLuhan\u2019s \u2018The Medium is the Massage.\u2019 Leverage that holiday cheer and here\u2019s to a prosperous, interactive new year.", "year": "2007", "author": "Molly Holzschlag", "author_slug": "mollyholzschlag", "published": "2007-12-22T00:00:00+00:00", "url": "https://24ways.org/2007/how-media-studies-can-massage-your-message/", "topic": "ux"} {"rowid": 317, "title": "Putting the World into \"World Wide Web\"", "contents": "Despite the fact that the Web has been international in scope from its inception, the predominant mass of Web sites are written in English or another left-to-right language. Sites are typically designed visually for Western culture, and rely on an enormous body of practices for usability, information architecture and interaction design that are by and large centric to the Western world.\n\nThere are certainly many reasons this is true, but as more and more Web sites realize the benefits of bringing their products and services to diverse, global markets, the more demand there will be on Web designers and developers to understand how to put the World into World Wide Web.\n\nInternationalization\n\nAccording to the W3C, Internationalization is:\n\n\n\t\u201c\u2026the design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.\u201d\n\n\nMany Web designers and developers have at least heard, if not read, about Internationalization. We understand that the Web is in fact worldwide, but many of us never have the opportunity to work with Internationalization. Or, when we do, think of it in purely technical terms, such as \u201cwhich character set do I use?\u201d\n\nAt first glance, it might seem to many that Internationalization is the act of making Web sites available to international audiences. And while that is in fact true, this isn\u2019t done by broad-stroking techniques and technologies. Instead, it involves a far more narrow understanding of geographical, cultural and linguistic differences in specific areas of the world. This is referred to as localization and is the act of making a Web site make sense in the context of the region, culture and language(s) the people using the site are most familiar with.\n\nInternationalization itself includes the following technical tasks:\n\n\n\tEnsuring no barrier exists to the localization of sites. Of critical importance in the planning stages of a site for Internationalized audiences, the role of the developer is to ensure that no barrier exists. This means being able to perform such tasks as enabling Unicode and making sure legacy character encodings are properly handled.\n\tPreparing markup and CSS with Internationalization in mind. The earlier in the site development process this occurs, the better. Issues such as ensuring that you can support bidirectional text, identifying language, and using CSS to support non-Latin typographic features.\n\tEnabling code to support local, regional, language or culturally related references. Examples in this category would include time/date formats, localization of calendars, numbering systems, sorting of lists and managing international forms of addresses.\n\tEmpowering the user. Sites must be architected so the user can easily choose or implement the localized alternative most appropriate to them.\n\n\nLocalization\n\nAccording to the W3C, Localization is the:\n\n\n\t\u2026adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a \u201clocale\u201d).\n\n\nSo here\u2019s where we get down to thinking about the more sociological and anthropological concerns. Some of the primary localization issues are:\n\n\n\tNumeric formats. Different languages and cultures use numbering systems unlike ours. So, any time we need to use numbers, such as in an ordered list, we have to have a means of representing the accurate numbering system for the locale in question.\n\tMoney, honey! That\u2019s right. I\u2019ve got a pocketful of ugly U.S. dollars (why is U.S. money so unimaginative?). But I also have a drawer full of Japanese Yen, Australian Dollars, and Great British Pounds. Currency, how it\u2019s calculated and how it\u2019s represented is always a consideration when dealing with localization.\n\tUsing symbols, icons and colors properly. Using certain symbols or icons on sites where they might offend or confuse is certainly not in the best interest of a site that wants to sell or promote a product, service or information type. Moreover, the colors we use are surprisingly persuasive \u2013 or detrimental. Think about colors that represent death, for example. In many parts of Asia, white is the color of death. In most of the Western world, black represents death. For Catholic Europe, shades of purple (especially lavender) have represented Christ on the cross and mourning since at least Victorian times. When Walt Disney World Europe launched an ad campaign using a lot of purple and very glitzy imagery, millions of dollars were lost as a result of this seeming subtle issue. Instead of experiencing joy and celebration at the ads, the European audience, particularly the French, found the marketing to be overly American, aggressive, depressing and basically unappealing. Along with this and other cultural blunders, Disney Europe has become a well-known case study for businesses wishing to become international. By failing to understand localization differences, and how powerful color and imagery act on the human psyche, designers and developers are put to more of a disadvantage when attempting to communicate with a given culture.\n\tChoosing appropriate references to objects and ideas. What seems perfectly natural in one culture in terms of visual objects and ideas can get confused in another environment. One of my favorite cases of this has to do with Gerber baby food. In the U.S., the baby food is marketed using a cute baby on the package. Most people in the U.S. culturally do not make an immediate association that what is being represented on the label is what is inside the container. However, when Gerber expanded to Africa, where many people don\u2019t read, and where visual associations are less abstract, people made the inference that a baby on the cover of a jar of food represented what is in fact in the jar. You can imagine how confused and even angry people became. Using such approaches as a marketing ploy in the wrong locale can and will render the marketing a failure.\n\n\nAs you can see, the act of localization is one that can have profound impact on the success of a business or organization as it seeks to become available to more and more people across the globe.\n\nRethinking Design in the Context of Culture\n\nWhile well-educated designers and those individuals working specifically for companies that do a lot of localization understand these nuances, most of us don\u2019t get exposed to these ideas. Yet, we begin to see how necessary it becomes to have an awareness of not just the technical aspects of Internationalization, but the socio-cultural ones within localization.\n\nWhat\u2019s more, the bulk of information we have when it comes to designing sites typically comes from studies and work done on sites built in English and promoted to Western culture at large. We\u2019re making a critical mistake by not including diverse languages and cultural issues within our usability and information architecture studies.\n\nConsider the following design from the BBC:\n\n\n\nIn this case, we\u2019re dealing with English, which is read left to right. We are also dealing with U.K. cultural norms. Notice the following:\n\n\n\tLocation of of navigation\n\tUse of the color red\n\tUse of diverse symbols\n\tMix of symbols, icons and photos\n\tLocation of Search\n\n\nNow look at this design, which is the Arabic version of the BBC News, read right to left, and dealing with cultural norms within the Arabic-speaking world.\n\n\n\nNotice the following:\n\n\n\tLocation of of navigation (location switches to the right)\n\tUse of the color blue (blue is considered the \u201csafest\u201d global color)\n\tNo use of symbols and icons whatsoever\n\tLimitation of imagery to photos\n\tIn most cases, the photos show people, not objects\n\tLocation of Search\n\n\nAdmittedly, some choices here are more obvious than others in terms of why they were made. But one thing that stands out is that the placement of search is the same for both versions. Is this the result of a specific localization decision, or based on what we believe about usability at large? This is exactly the kind of question that designers working on localization have to seek answers to, instead of relying on popular best practices and belief systems that exist for English-only Web sites.\n\nIt\u2019s a Wide World Web After All\n\nFrom this brief article on Internationalization, it becomes apparent that the art and science of creating sites for global audiences requires a lot more preparation and planning than one might think at first glance. Developers and designers not working to address these issues specifically due to time or awareness will do well to at least understand the basic process of making sites more culturally savvy, and better prepared for any future global expansion.\n\nOne thing is certain: We not only are on a dramatic learning curve for designing and developing Web sites as it is, the need to localize sites is going to become more and more a part of the day to day work. Understanding aspects of what makes a site international and local will not only help you expand your skill set and make you more marketable, but it will also expand your understanding of the world and the people within it, how they relate to and use the Web, and how you can help make their experience the best one possible.", "year": "2005", "author": "Molly Holzschlag", "author_slug": "mollyholzschlag", "published": "2005-12-09T00:00:00+00:00", "url": "https://24ways.org/2005/putting-the-world-into-world-wide-web/", "topic": "ux"} {"rowid": 197, "title": "Designing for Mobile Performance", "contents": "Last year, some colleagues at Google ran a research study titled \u201cThe Need for Mobile Speed\u201d to find out what the impact of performance and perception of speed had on the way people use the web on their mobile devices. \nThat\u2019s not a trivial distinction; when considering performance, how fast something feels is often more important than how fast it actually is. When dealing with sometimes underpowered mobile devices and slow mobile networks, designing experiences that feel fast is exceptionally important.\nOne of the most startling numbers we found in the study was that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.\nWe wanted to find out more, so following on from this study, we conducted research to define what the crucial elements of speed are. We took into consideration the user experience (UX), overall perception of speed, and how differing contexts the user finds themselves in can alter how fast a user thinks something loaded.\nTo understand speed and load times first we must understand that user mobile web behaviour is broken down into three buckets;\n\nIntention\nLocation\nState of mind\n\nLet\u2019s look at each of those in turn.\nIntention\nUsers browse sites on a mobile device for many different reasons. To be able to effectively design a performant user experience for them, it\u2019s important to understand what those reasons might be. When asked to describe their reason for visiting a site, approximately 30% of people asked by the study claimed that they were simply browsing without a particular purpose in mind. Looking deeper, we found that this number increased slightly (34%) for retail sites. 30% said they were just there to find out some information for a future task or action, such as booking a flight.\nInterestingly, the research shows that users are actually window shopping using their mobile browser. Only 29% actually said they had a specific goal or intent in mind, and this number increases significantly for financial services like banking sites (57%). This goes against a traditionally held view of users wanting to perform simple actions efficiently on their mobile device. Sure, some users are absolutely doing that, but many are just browsing around without a goal in mind, just like they would on a desktop browser.\nThis gives great insight into the user\u2019s intentions. It tells us that users are actively using sites on their mobile, but a large majority do not intend to do anything instantly. There\u2019s no goal they\u2019re under pressure to achieve. If a site\u2019s performance is lousy or janky, this will only reaffirm to the user to that they can hold off on completing a task, so they might just give up. \nHowever, if a site is quick to load, sophisticated in expressing its value proposition quickly, and enables the user to perform their actions seamlessly, then turning that \u201cbrowsing user\u201d into a \u201cbuying user\u201d becomes all that much easier. When the user has no goal, there\u2019s more opportunity to convert, and you stand a greater chance of doing that if the performance is good enough so they stick around.\nLocation\nObviously, mobile devices by their nature can be used in many different locations. This is an interesting consideration, because it\u2019s not something we traditionally need to take into account designing experiences for static platforms like desktop computers.\nThe in the study, we found that 82% of users browse the web on their mobile phone while in their home. In contrast, only 7% do the same while at work. This might come across as a bit of a shock, but when you look at mobile usage \u2013 in particular app usage \u2013 most of the apps being used are either a social network or some sort of entertainment or media app. Due to the unreliability of network connections, users will often alternate between these two types of apps.\nThe consequence being that if a site doesn\u2019t work offline, or otherwise compensate for bad network connectivity in some way by providing opportunities to allow users to browse their site, then it becomes a self-fulfilling prophecy as to why users mostly view the mobile web from the comfort of their homes where there is a strong WiFi connection. They\u2019re using mobile devices, but they\u2019re not actually mobile themselves.\nAnother thing to bear in mind is how users alternate between devices, a study by comScore found that 80% of transactions take place on desktop while 69% of the browsing takes place on mobile. Any given user might access from more than one location - they might visit one day from a bus queue on their phone, and then next day from a laptop at home.\nState of mind\nOne more thing we need to take into consideration is the user\u2019s state of mind. Whilst browsing at home, users tend to be more relaxed, and in the research 76% stated they were generally calmer at home. The user\u2019s state of mind can have quite a big impact on how they perceive things. The calmer they are, the quicker a site might appear to load. If the user is anxious and impatiently drumming their fingers on the table, things seem to take longer, and even a small wait can feel like an eternity.\nThis is quite key. Over 40% of sites take longer than 4 seconds to load for users who are are out and about and using a mobile data connection. Coupled with our perception, and amplified by a potentially less-than-calm state of mind, this can seem like an age.\nWhat does this all mean?\nI think we can all agree that users prefer strong, steady connections and comfort when completing transactions. It seems like common sense when we say it out loud. Recreating these feelings and sensations of comfort and predictability under all circumstances therefore becomes paramount. Equally, when asked in the study, users all claimed that speed was the most important factor impacting their mobile web usage. Over 40%, in fact, said it was the most important UX feature of a site, and nobody asked considered it to be of no importance at all.\n\nThe meaning of speed\nWhen it comes to performance, speed is measured in two ways \u2013 real speed; as measured on a clock, and perceived speed; how responsive an interaction feels. We can, of course, improve how quickly a site loads by simply making files smaller. Even then, the study showed that 32% of users felt a site can feel slow even when it loads in less than 4 seconds. This gets even worse when you look at it by age group, with 50% if young people (18-24 year olds) thinking a site was slower than it actually was. When you add to the mix that users think a site loaded faster when they are sitting compared to when they are standing up, then you are in a world of trouble if your site doesn\u2019t have any clear indicators to let the user know the loading state of you website or app.\nSo what can we do about this to improve our designs?\nHow to fix / hack user perception\nThere are some golden rules of speed, the first thing is hacking response time. If a page takes more than 3 seconds to load, you will certainly start to lose your users. However, if that slowness is part of a UX flow such as processing information, the user understands it might take a little time. Under those circumstances, a load time of under 5 seconds is acceptable, but even then, you should take caution. Anything above 8 seconds and you are in very real danger of losing your audience completely. \n\n\n\nLoad time\nUser impression\n\n\n\n\n200 ms\nFeels instant\n\n\n1 s\nFeels it is performing smoothly\n\n\n5 s\nPart of user flow\n\n\n8 s\nLose attention\n\n\n\nRemove the tap delay\nMobile browsers often use a 300-350ms delay between the triggering of the touchend and click events. This delay was added so the browser could determine if there was going to be a double-tap triggered or not, since double-tap is a common gesture used to zoom into text. This delay can have the side effect of making interactions feel laggy, and therefore giving the user the impression that the site is slow, even if it\u2019s their own browser causing the problem.\nFortunately there\u2019s a way to remove the delay. Add following in the of your page, and the delay no longer takes effect:\n\nYou can also use touch-action: manipulation in newer browsers to eliminate click delay. For old browsers, FastClick by FT Labs uses touch events to trigger clicks faster and remove the double-tap gesture.\nMake use of Skeleton Screens\nA skeleton layout is a wireframe version of your app that displays while content is being loaded. This demonstrates to the user that content is about to be loaded, giving the impression that something is happening more quickly than it really is. Consider also using a preloader UI as well, with a text label informing the user that the app is loading. One example would be to pulsate the wireframe content giving the app the feeling that it is alive and loading. This reassures the user that something is happening and helps prevent resubmissions or refreshes of your app. Razvan Caliman created a Codepen example of how to create this effect in purely CSS. \nOne thing to consider though, if data doesn\u2019t load then you might need to create a fallback 404 or error page to let the user know what happened. \n\nExample by Owen-Campbell Moore\nResponsive Touch Feedback\nCarefully designing the process by which items load is one aspect of increasing the perceived speed of your page, but reassuring the user that an action they have taken is in process is another. At Google we use something called a Ripple, which is is animating dot that expands or ripples in order to confirm to the user that their input has been triggered. This happens immediately, expanding outward from the point of touch. This reaffirms to the user that their input has been received and is being acted on, even before the site has had a chance to process or respond to the action. From the user\u2019s point of view, they\u2019ve tapped and the page has responded immediately, so it feels really quick and satisfying.\nYou can mimic this same behavior using our Material Design Components Web GitHub repo.\n\nProgress bars\nThese UI elements have existed for a very long time, but research conducted by Chris Harrison and published in New Scientist found that the style of a progress bar can alter the perception of speed drastically. As a matter of fact, progress bars with ripples that animate towards the left appear like they are loading faster by at least 11% percent. So when including them in your site, take into consideration that ripples and progress bars that pulsate faster as they get to the end will make your sites seem quicker.\n\n \n \n Faster Progress Bars: Manipulating Perceived Duration with Visual Augmentations\nNavigation\nThe speed with which a user can locate navigational items or call to actions adds to their perceived performance of a site. If the user\u2019s next action is quick to spot on the screen, they don\u2019t spend time hunting around the interface with their eyes and fingers. So no matter how quickly your code runs, hiding items behind a nav bar will make a site feel slower than it actually is. \nFacebook found that switching to using bottom navigation saw an increase in engagement, satisfaction, revenue, speed, and importantly, perception of speed. If the user sees the navigation items they\u2019re looking for quickly, the interaction feels fast. What\u2019s more, end-to-end task completion is quicker too, as the interface not only feels quicker, but actually measures quicker as well. Similar reactions were found with Spotify and Redbooth.\nLuke Wroblewski gave a talk last year in Ireland titled \u201cObvious Always Wins\u201d which he demonstrated through the work he did with Google+. Luke\u2019s message is that by making the core features of your app obvious to your user, you will see engagement go up. This again seems obvious, right? However, it is important to note that adding bottom navigation doesn\u2019t just mean a black bar at the bottom of your screen like some kind of performance magic bullet. The goal is to make the items clear to the user so they know what they need to be doing, and how you achieve that could be different from one interface to the next. Google keeps experimenting with different navigation styles, but finally settled with the below when they conducted user research and testing.\n\nConclusion\nBy utilizing a collection of UI patterns and speed optimisation techniques, you can improve not only the actual speed of a site, but the perception of how quickly a user thinks your site is loading. It is critical to remember that users will not always be using your site in a calm and relaxed manner and that even their age can impact how they will use or not use your site. By improving your site\u2019s stability, you increase the likelihood of positive user engagement and task completion.\nYou can learn more about techniques to hack user perception and improve user speed by taking a look at an E-Book we published with Awwwards.com called Speed Matters: Design for Mobile Performance.", "year": "2017", "author": "Mustafa Kurtuldu", "author_slug": "mustafakurtuldu", "published": "2017-12-18T00:00:00+00:00", "url": "https://24ways.org/2017/designing-for-mobile-performance/", "topic": "ux"} {"rowid": 123, "title": "Fast and Simple Usability Testing", "contents": "Everyone knows by now that they should test the usability of their applications, but still hardly anybody actually does it. In this article I\u2019ll share some tips I\u2019ve picked up for doing usability tests quickly and effectively.\n\nRelatively recent tools like Django and Ruby on Rails allow us to develop projects faster and to make significant changes later in the project timeline. Usability testing methods should now be adapted to fit this modern approach to development.\n\nWhen to test\n\nIn an ideal world usability tests would be carried out frequently from an early stage of the project. Time and budget constraints lead this to be impractical; usability is often the first thing to get dropped from the project plan.\n\nIf you can only test at one stage in the project, whatever the size, the most valuable time is before your first public beta \u2014 leaving long enough to fix issues and not so late that you can\u2019t rethink your scope.\n\nThere are three main categories of usability test:\n\n\n\tTesting design mockups\n\tTesting a new working application\n\tTesting established applications\n\n\nEach category requires a slightly different approach. For small modern web projects you are most likely to be testing a new working application. You will of course have already done functional tests so you won\u2019t be worried about the user breaking things. The main differences between the categories apply in how you word The Script.\n\nTesting an established application is the most fun in my opinion. Humans are remarkably adaptable and rapidly develop coping strategies to work around usability issues in software they are forced to use. Uncovering these strategies may lead you to understand previously unspoken needs of your users. Often small changes to the application will have a dramatic affect on their everyday lives.\n\nWho to test\n\nWhen you have built a project to scratch your own itch, your intended audience will be people just like you. Test subjects in this case should be easy to find \u2013 friends, co-workers etc.\n\nThis is not always the case; your users may not be like you at all. When they are not, it\u2019s all the more important to run usability tests. Testing on friends, family and co-workers is better than not doing usability tests at all, but it can\u2019t be compared to testing on actual samples of your intended audience. People who would use the system will provide more genuine feedback and deeper insight.\n\nNever let your test subjects put themselves in the shoes of your \u2018actual\u2019 users. For example, you should discourage comments like \u201cWell, I would do this BUT if I was a bus driver I\u2019d do that\u201d. Users are not qualified to put themselves in the position of others. Inaccurate data is often worse than no data.\n\nAim for five or six test subjects: any more and you probably won\u2019t learn anything new; any less and you\u2019re likely to be overwhelmed by issues stemming from people\u2019s individual personalities.\n\nThe Script\n\nThe Script is a single side of A4 (or letter) paper, consisting of questions for your testers and reminders for yourself. Have a balance of task-based questions and expectation analysis. This helps maintain consistency across tests. Expectation analysis is more important for testing designs and new applications: \u201cWhere would you find X?\u201d, \u201cWhat would you expect to happen if you clicked on Y?\u201d. In an established system users will probably know where these things are though it can still be illuminating to ask these questions though phrased slightly differently.\n\nTask-based questions involve providing a task for the user to complete. If you are testing an established system it is a good idea to ask users to bring in tasks that they would normally perform. This is because the user will be more invested in the outcome of the task and will behave in a more realistic fashion. When designing tasks for new systems and designs ensure you only provide loose task details for the same reason. Don\u2019t tell testers to enter \u201cChantelle\u201d; have them use their own name instead. Avoid introducing bias with the way questions are phrased.\n\nIt\u2019s a good idea to ask for users\u2019 first impressions at the beginning of the test, especially when testing design mockups. \u201cWhat are the main elements on the page?\u201d or \u201cWhat strikes you first?\u201d.\n\nYou script should run for a maximum of 45 minutes. 30-35 minutes is better; after this you are likely to lose their attention. Tests on established systems can take longer as there is more to learn from them. When scheduling the test you will need to leave yourself 5 minutes between each one to collate your notes and prepare for the next. Be sure to run through the script beforehand.\n\nYour script should be flexible. It is possible that during the test a trend will come to light that opens up whole new avenues of possible questioning. For example, during one initial test of an established system I noticed that the test subject had been printing off items from the application and placing them in a folder in date order (the system ordered alphabetically). I changed the script to ask future participants in that run, if they ever used external tools to help them with tasks within the system. This revealed a number of interesting issues that otherwise would not have been found.\n\nRunning the tests\n\nTreat your test subjects like hedgehogs. Depending on your target audience they probably feel a little nervous and perhaps even scared of you. So make them a little nest out of straw, stroke their prickles and give them some cat food. Alternatively, reassure them that you are testing the system and that they can\u2019t give a wrong answer. Reward them with a doughnut or jam tart at the end. Try to ensure the test environment is relaxed and quiet, but also as close as possible to the situation where they would actually use the system.\n\nHave your subjects talk out loud is very important as you can\u2019t read their minds, but it is a very unnatural process. To loosen up your subjects and get them talking in the way you want them to, try the Stapler Trick. Give them a stapler or similar item and ask them to open it, take the staples out, replace them, shut the stapler and staple some paper \u2013 talking all the time about what they see, what they expect to happen, what actually happens and how that matches up. Make them laugh at you.\n\nSay how long the test will take up front, and tell your subject why you are doing it. After the test has been completed, conclude by thanking them for their time and assuring them that they were very useful. Then give them the sugary treat.\n\nWhat to look for\n\nPrimarily, you should look out for incidents where the user stops concentrating on her tasks and starts thinking about the tool and how she is going to use it. For example, when you are hammering in a nail you don\u2019t think about how to use a hammer; good software should be the same. Words like \u2018it\u2019 and \u2018the system\u2019 and are good indications that the test subject has stopped thinking about the task in hand. Note questioning words, especially where testers question their own judgement, \u201cwhy can\u2019t I find \u2026\u201d, \u201cI expected to see \u2026\u201d etc. as this indicates that the work flow for the task may have broken down.\n\nAlso keep an eye on occasions where the user completely fails to do a task. They may need some prompting to unstick them, but you should be careful not to bias the test. These should be the highest priority issues for you to fix. If users recover from getting stuck, make a note of how they recovered. Prolonged periods of silence from the test subject may also require prompting as they should be talking all the time. Ask them what they are thinking or looking for but avoid words like \u2018try\u2019 (e.g. \u2018what are you trying to do?\u2019) as this implies that they are currently failing.\n\nBe wary of users\u2019 opinions on aesthetics and be prepared to bring them back to the script if they get side-tracked.\n\nWriting it up\n\nEven if you are the only developer it\u2019s important to summarise the key issues that emerged during testing: your notes won\u2019t make much sense to you a week or so after the test.\n\nIf you are writing for other people, include a summary no longer than two pages; this can consist of a list or table of the issues including recommendations and their priorities. Remember to anonymise the users in the report. In team situations, you may be surprised at how many people are interested in the results of the usability test even if it doesn\u2019t relate directly to something that they can fix.\n\nTo conclude\u2026\n\nSome usability testing is better than none at all, even for small projects or those with strict deadlines. Make the most of the time and resources available. Choose your users carefully, make them comfortable, summarise your report and don\u2019t forget to leave a doughnut for yourself!", "year": "2006", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2006-12-16T00:00:00+00:00", "url": "https://24ways.org/2006/fast-and-simple-usability-testing/", "topic": "process"} {"rowid": 167, "title": "Back To The Future of Print", "contents": "By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (\u201cyarrr\u2026 I remember back in the browser wars\u2026\u201d) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now.\n\nI am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era.\n\nGetting started\n\nAs with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link\nelement.\n\n\n\nThis is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type \u2018all\u2019 which means that the styles within then apply to print and screen alike. The media type \u2018screen\u2019 only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print.\n\nMake sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it!\n\nAnother thing you should be thinking is \u2018does it need to be printed\u2019. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen.\n\nContext is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout.\n\nTips and tricks\n\nDuring these tip\u2019s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:\u201csimple\nexample\u201d:/examples/back-to-the-future-of-print/demo-1.html\n\n1. Remove the cruft\n\nFirst things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;.\n\n2. Linearise your content\n\nContent doesn\u2019t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4.\n\n3. Improve your type\n\nOnce you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page.\n\nTypography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement).\n\n4. Go wild on links\n\nThere are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally.\n\nWhen deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson\u2019s article on generating footnotes for print6.\n\nUsing some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself.\n\nHTML:\n\n

I wish Google could find my keys

\n\nCSS:\n\na:link:after,\na:visited:after,\na:hover:after,\na:active:after {\n\tcontent: \" <\" attr(href) \"> \";\n}\n\nBut this is not perfect, in the above example the content of the href is just naively plonked after the link text:\n\nI wish Google would find my keys \n\nAs looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself.\n\nCSS:\n\na:link:after,\na:visited:after,\na:hover:after,\na:active:after {\n\tcontent: \" <\" attr(href) \"> \";\n\tcolor: grey;\n\tfont-style: italic;\n\tfont-weight: normal;\n}\na[href^=\"/\"]:after {\n\tcontent: \" \";\n}\n\nThe output is now what we were looking for (you will need to replace example.com with your own root URL):\n\nI wish Google would find my keys \n\nUsing regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg:\n\nHTML:\n\nme@example.com\n\nCSS:\n\na[href^=\"mailto\"]:after {\n\tcontent: \"\";\n}\n\nThis example shows the above in action.\n\nOf course with this clever technique, there are the usual browser support issues. While it won\u2019t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour.\n\n5. Jazz your headers for print\n\nThis is more of a design consideration, don\u2019t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2\u2019s and styling other headings with graduating colors or font sizes.\n\nAnd here is the example complete with jazzy headers.\n\n6. Build in general hooks\n\nIf you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites\n\n7. For that extra touch of class\n\nWhen printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version.\n\nUsing the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript\u2019s window.location.href variable.\n\nfunction addPrintFooter() {\n\tvar p = document.createElement('p');\n\tp.className = 'print-footer';\n\tp.innerHTML = window.location.href;\n\tdocument.body.appendChild(p);\n}\n\nYou can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action\n\n8. Tabular data across pages\n\nIf you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value.\n\nAlso if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7.\n\nGotchas\n\n1. Where did all my content go?\n\nAbsolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div\u2019s content will be printed, the rest will look truncated after this.\n\nFloating long columns may still have this affect, as mentioned in Eric Meyer\u2019s article on \u2018A List Apart\u2019 article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9.\n\nA simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet.\n\nUsing position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static;\n\nWhilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues.\n\n2. Damn those background browser settings\n\nOne of the factors of life you now need to accept is that you can\u2019t control the user\u2019s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user.\n\nNaturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example.\n\nWhere colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour.\n\nCheck the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway.\n\nOne final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn\u2019t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type.\n\n3. Using JavaScript in your CSS? \u2026 beware IE6\n\nInternet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10.\n\n4. De-enhance your Progressive enhancements\n\nQuite a classic \u201cdoh\u201d moment is when you realise that, of course paper doesn\u2019t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later.\n\nIf this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect.\n\nAnd Finally\u2026\n\nI refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media.\n\nBe careful you don\u2019t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print.\n\nFurther Reading\n\n1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets\n\n2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets\n\n3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy.\n\n4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last\n\n5 Richard Rutter Has a fantastic resource on typography which also applies to print.\n\n6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page.\n\n7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support\n\n8 This \u2018A List Apart\u2019 article is dated May 10th 2002 though is still mostly relevant\n\n9 Float clearing technique using \u2018overflow:hidden\u2019\n\n10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print\n\n11 Wikipedia has a good article on the definition of progressive enhancement\n\n12 For a really neat trick involving a dynamically generated column to displaying and meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda\u2019s site", "year": "2007", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2007-12-09T00:00:00+00:00", "url": "https://24ways.org/2007/back-to-the-future-of-print/", "topic": "design"} {"rowid": 180, "title": "Going Nuts with CSS Transitions", "contents": "I\u2019m going to show you how CSS 3 transforms and WebKit transitions can add zing to the way you present images on your site.\n\nLaying the foundations\n\nFirst we are going to make our images look like mini polaroids with captions. Here\u2019s the markup:\n\n
\n\t\"\"\n\t

Found this little cutie on a walk in New Zealand!

\n
\n\nYou\u2019ll notice we\u2019re using a somewhat presentational class of pull-right here. This means the logic is kept separate from the code that applies the polaroid effect. The polaroid class has no positioning, which allows it to be used generically anywhere that the effect is required. The pull classes set a float and add appropriate margins\u2014they can be used for things like blockquotes as well.\n\n.polaroid {\n\twidth: 150px;\n\tpadding: 10px 10px 20px 10px;\n\tborder: 1px solid #BFBFBF;\n\tbackground-color: white;\n\t-webkit-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n\t-moz-box-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n\tbox-shadow: 2px 2px 3px rgba(135, 139, 144, 0.4);\n}\n\nThe actual polaroid effect itself is simply applied using padding, a border and a background colour. We also apply a nice subtle box shadow, using a property that is supported by modern WebKit browsers and Firefox 3.5+. We include the box-shadow property last to ensure that future browsers that support the eventual CSS3 specified version natively will use that implementation over the legacy browser specific version.\n\nThe box-shadow property takes four values: three lengths and a colour. The first is the horizontal offset of the shadow\u2014positive values place the shadow on the right, while negative values place it to the left. The second is the vertical offset, positive meaning below. If both of these are set to 0, the shadow is positioned equally on all four sides. The last length value sets the blur radius\u2014the larger the number, the blurrier the shadow (therefore the darker you need to make the colour to have an effect).\n\nThe colour value can be given in any format recognised by CSS. Here, we\u2019re using rgba as explained by Drew behind the first door of this year\u2019s calendar.\n\nRotation\n\nFor browsers that understand it (currently our old favourites WebKit and FF3.5+) we can add some visual flair by rotating the image, using the transform CSS 3 property.\n\n-webkit-transform: rotate(9deg);\n-moz-transform: rotate(9deg);\ntransform: rotate(9deg);\n\nRotations can be specified in degrees, radians (rads) or grads. WebKit also supports turns unfortunately Firefox doesn\u2019t just yet.\n\nFor our example, we want any polaroid images on the left hand side to be rotated in the opposite direction, using a negative degree value:\n\n.pull-left.polaroid {\n\t-webkit-transform: rotate(-9deg);\n\t-moz-transform: rotate(-9deg);\n\ttransform: rotate(-9deg);\n}\n\nMultiple class selectors don\u2019t work in IE6 but as luck would have it, the transform property doesn\u2019t work in any current IE version either. The above code is a good example of progressive enrichment: browsers that don\u2019t support box-shadow or transform will still see the image and basic polaroid effect.\n\n\n\nAnimation\n\nWebKit is unique amongst browser rendering engines in that it allows animation to be specified in pure CSS. Although this may never actually make it in to the CSS 3 specification, it degrades nicely and more importantly is an awful lot of fun!\n\nLet\u2019s go nuts.\n\nIn the next demo, the image is contained within a link and mousing over that link causes the polaroid to animate from being angled to being straight.\n\nHere\u2019s our new markup:\n\n\n\t\"\"\n\tWhite water rafting in Queenstown\n\n\nAnd here are the relevant lines of CSS:\n\na.polaroid {\n\t/* ... */\n -webkit-transform: rotate(10deg);\n -webkit-transition: -webkit-transform 0.5s ease-in;\n}\na.polaroid:hover,\na.polaroid:focus,\na.polaroid:active {\n\t/* ... */\n\t-webkit-transform: rotate(0deg);\n}\n\nThe @-webkit-transition@ property is the magic wand that sets up the animation. It takes three values: the property to be animated, the duration of the animation and a \u2018timing function\u2019 (which affects the animation\u2019s acceleration, for a smoother effect).\n\n-webkit-transition only takes affect when the specified property changes. In pure CSS, this is done using dynamic pseudo-classes. You can also change the properties using JavaScript, but that\u2019s a story for another time.\n\nThrowing polaroids at a table\n\nImagine there are lots of differently sized polaroid photos scattered on a table. That\u2019s the effect we are aiming for with our next demo.\n\n\n\nAs an aside: we are using absolute positioning to arrange the images inside a flexible width container (with a minimum and maximum width specified in pixels). As some are positioned from the left and some from the right when you resize the browser they shuffle underneath each other. This is an effect used on the UX London site.\n\nThis demo uses a darker colour shadow with more transparency than before. The grey shadow in the previous example worked fine, but it was against a solid background. Since the images are now overlapping each other, the more opaque shadow looked fake.\n\n-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\nbox-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\nOn hover, as well as our previous trick of animating the image rotation back to straight, we are also making the shadow darker and setting the z-index to be higher than the other images so that it appears on top.\n\nAnd Finally\u2026\n\nFinally, for a bit more fun, we\u2019re going to simulate the images coming towards you and lifting off the page. We\u2019ll achieve this by making them grow larger and by offsetting the shadow & making it longer.\n\n\n\n\nScreenshot 1 shows the default state, while 2 shows our previous hover effect. Screenshot 3 is the effect we are aiming for, illustrated by demo 4.\n\na.polaroid {\n\t/* ... */\n\tz-index: 2;\n\t-webkit-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\t-moz-box-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\tbox-shadow: 2px 2px 4px rgba(0,0, 0, 0.3);\n\t-webkit-transform: rotate(10deg);\n\t-moz-transform: rotate(10deg);\n\ttransform: rotate(10deg);\n\t-webkit-transition: all 0.5s ease-in;\n}\na.polaroid:hover,\na.polaroid:focus,\na.polaroid:active {\n\tz-index: 999;\n\tborder-color: #6A6A6A;\n\t-webkit-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\t-moz-box-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\tbox-shadow: 15px 15px 20px rgba(0,0, 0, 0.4);\n\t-webkit-transform: rotate(0deg) scale(1.05);\n\t-moz-transform: rotate(0deg) scale(1.05);\n\ttransform: rotate(0deg) scale(1.05);\n}\n\nYou\u2019ll notice we are now giving the transform property another transform function: scale, which takes increases the size by the specified factor. Other things you can do with transform include skewing, translating or you can go mad creating your own transforms with a matrix.\n\nThe box-shadow has both its offset and blur radius increased dramatically, and is darkened using the alpha channel of the rgba colour.\n\nAnd because we want the effects to all animate smoothly, we pass a value of all to the -webkit-transition property, ensuring that any changed property on that link will be animated.\n\nDemo 5 is the finished example, bringing everything nicely together.\n\nCSS transitions and transforms are a great example of progressive enrichment, which means improving the experience for a portion of the audience without negatively affecting other users. They are also a lot of fun to play with!\n\nFurther reading\n\n\n\t-moz-transform \u2013 the mozilla developer center has a comprehensive explanation of transform that also applies to -webkit-transform and transform.\n\tCSS: Animation Using CSS Transforms \u2013 this is a good, more indepth tutorial on animations.\n\tCSS Animation \u2013 the Safari blog explains the usage of -webkit-transform.\n\tDinky pocketbooks with transform \u2013 another use for transforms, create your own printable pocketbook.\n\tA while back, Simon wrote a little bookmarklet to spin the entire page\u2026 warning: this will spin the entire page.", "year": "2009", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2009-12-14T00:00:00+00:00", "url": "https://24ways.org/2009/going-nuts-with-css-transitions/", "topic": "code"} {"rowid": 256, "title": "Develop Your Naturalist Superpowers with Observable Notebooks and iNaturalist", "contents": "We\u2019re going to level up your knowledge of what animals you might see in an area at a particular time of year - a skill every naturalist* strives for - using technology! Using iNaturalist and Observable Notebooks we\u2019re going to prototype seasonality graphs for particular species in an area, and automatically create a guide to what animals you might see in each month.\n*(a Naturalist is someone who likes learning about nature, not someone who\u2019s a fan of being naked, that\u2019s a \u2018Naturist\u2019\u2026 different thing!)\nLooking for critters in rocky intertidal habitats\nOne of my favourite things to do is going rockpooling, or as we call it over here in California, \u2018tidepooling\u2019. Amounting to the same thing, it\u2019s going to a beach that has rocks where the tide covers then uncovers little pools of water at different times of the day. All sorts of fun creatures and life can be found in this \u2018rocky intertidal habitat\u2019\nA particularly exciting creature that lives here is the Nudibranch, a type of super colourful \u2018sea slug\u2019. There are over 3000 species of Nudibranch worldwide. (The word \u201cnudibranch\u201d comes from the Latin nudus, naked, and the Greek \u03b2\u03c1\u03b1\u03bd\u03c7\u03b9\u03b1 / brankhia, gills.)\n\u200b\n\nThey are however quite tricky to find! Even though they are often brightly coloured and interestingly shaped, some of them are very small, and in our part of the world in the Bay Area in California their appearance in our rockpools is seasonal. We see them more often in Summer months, despite the not-as-low tides as in our Winter and Spring seasons.\nMy favourite place to go tidepooling here is Pillar Point in Half Moon bay (at other times of the year more famously known for the surf competition \u2018Mavericks\u2019). The rockpools there are rich in species diversity, of varied types and water-coverage habitat zones as well as being relatively accessible.\n\u200b\n\nI was rockpooling at Pillar Point recently with my parents and we talked to a lady who remarked that she hadn\u2019t seen any Nudibranchs on her visit this time. I realised that having an idea of what species to find where, and at what time of year is one of the many superpower goals of every budding Naturalist. \nUsing technology and the croudsourced species observations of the iNaturalist community we can shortcut our way to this superpower!\nFinding nearby animals with iNaturalist\nWe\u2019re going to be getting our information about what animals you can see in Pillar Point using iNaturalist. iNaturalist is a really fun platform that helps connect people to nature and report their findings of life in the outdoors. It is also a community of nature-loving people who help each other identify and confirm those observations. iNaturalist is a project run as a joint initiative by the California Academy of Sciences and the National Geographic Society.\nI\u2019ve been using iNaturalist for over two years to record and identify plants and animals that I\u2019ve found in the outdoors. I use their iPhone app to upload my pictures, which then uses machine learning algorithms to make an initial guess at what it is I\u2019ve seen. The community is really active, and I often find someone else has verified or updated my species guess pretty soon after posting. \nThis process is great because once an observation has been identified by at least two people it becomes \u2018verified\u2019 and is considered research grade. Research grade observations get exported and used by scientists, as well as being indexed by the Global Biodiversity Information Facility, GBIF.\n\u200b\n\niNaturalist has a great API and API explorer, which makes interacting and prototyping using iNaturalist data really fun. For example, if you go to the API explorer and expand the Observations : Search and fetch section and then the GET /observations API, you get a selection of input boxes that allow you to play with options that you can then pass to the API when you click the \u2018Try it out\u2019 button.\n\u200b\n\nYou\u2019ll then get a URL that looks a bit like\nhttps://api.inaturalist.org/v1/observations?captive=false &geo=true&verifiable=true&taxon_id=47113&lat=37.495461&lng=-122.499584 &radius=5&order=desc&order_by=created_at \nwhich you can call and interrrogate using a programming language of your choice.\nIf you would like to see an all-JavaScript application that uses the iNaturalist API, take a look at OwlsNearMe.com which Simon and I built one weekend earlier this year. It gets your location and shows you all iNaturalist observations of owls near you and lists which species you are likely to see (not adjusted for season).\nRapid development using Observable Notebooks\nWe\u2019re going to be using Observable Notebooks to prototype our examples, pulling data down from iNaturalist. I really like using visual notebooks like Observable, they are great for learning and building things quickly. You may be familiar with Jupyter notebooks for Python which is similar but takes a bit of setup to get going - I often use these for prototyping too. Observable is amazing for querying and visualising data with JavaScript and since it is a hosted product it doesn\u2019t require any setup at all.\nYou can follow along and play with this example on my Observable notebook. If you create an account there you can fork my notebook and create your own version of this example. \nEach \u2018notebook\u2019 consists of a page with a column of \u2018cells\u2019, similar to what you get in a spreadsheet. A cell can contain Markdown text or JavaScript code and the output of evaluating the cell appears above the code that generated it. There are lots of tutorials out there on Observable Notebooks, I like this code introduction one from Observable (and D3) creator Mike Bostock.\nDeveloping your Naturalist superpowers\nIf you have an idea of what plants and critters you might see in a place at the time you visit, you can hone in on what you want to study and train your Naturalist eye to better identify the life around you.\nFor our example, we care about wildlife we can see at Pillar Point, so we need a way of letting the iNaturalist API know which area we are interested in.\nWe could use a latitide, longitude and radius for this, but a rectangular bounding box is a better shape for the reef. We can use this tool to draw the area we want to search within: boundingbox.klokantech.com\n\u200b\n\nThe tool lets you export the bounding box in several forms using the dropdown at the bottom left under the map givese We are going to use the \u2018DublinCore\u2019 format as it\u2019s closest to the format needed by the iNaturalist API.\n westlimit=-122.50542; southlimit=37.492805; eastlimit=-122.492738; northlimit=37.499811\nA quick map primer:\nThe higher the latitude the more north it is\nThe lower the latitude the more south it is\nLatitude 0 = the equator\n\nThe higher the longitude the more east it is of Greenwich\nThe lower the longitude the more west it is of Greenwich\nLongitude 0 = Greenwich\nIn the iNaturalst API we want to use the parameters nelat, nelng, swlat, swlng to create a query that looks inside a bounding box of Pillar Point near Half Moon Bay in California:\nnelat = highest latitude = north limit = 37.499811\nnelng = highest longitude = east limit = -122.492738\nswlat = smallest latitude = south limit = 37.492805\nswlng = smallest longitude = west limit = 122.50542\nAs API parameters these look like this:\n?nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=122.50542\nThese parameters in this format can be used for most of the iNaturalist API methods.\nNudibranch seasonality in Pillar Point\nWe can use the iNaturalist observation_histogram API to get a count of Nudibranch observations per week-of-year across all time and within our Pillar Point bounding box.\nIn addition to the geographic parameters that we just worked out, we are also sending the taxon_id of 47113, which is iNaturalists internal number associated with the Nudibranch taxon. By using this we can get all species which are under the parent \u2018Order Nudibranchia\u2019. \nAnother useful piece of naturalist knowledge is understanding the biological classification scheme of Taxanomic Rank - roughly, when a species has a Latin name of two words eg \u2018Glaucus Atlanticus\u2019 the first Latin word is the \u2018Genus\u2019 like a family name \u2018Glaucus\u2019, and the second word identifies that particular species, like a given name \u2018Atlanticus\u2019. \nThe two Latin words together indicate a specific species, the term we use colloquially to refer to a type of animal often differs wildly region to region, and sometimes the same common name in two countries can refer to two different species. The common names for the Glaucus Atlanticus (which incidentally is my favourite sea slug) include: sea swallow, blue angel, blue glaucus, blue dragon, blue sea slug and blue ocean slug! Because this gets super confusing, Scientists like using this Latin name format instead.\nThe following piece of code asks the iNaturalist Histogram API to return per-week counts for verified observations of Nudibranchs within our Pillar Point bounding box:\npillar_point_counts_per_week = fetch(\n \"https://api.inaturalist.org/v1/observations/histogram?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=week_of_year&verifiable=true\"\n ).then(response => {\n return response.json();\n})\nOur next step is to take this data and draw a graph! We\u2019ll be using Vega-Lite for this, which is a fab JavaScript graphing libary that is also easy and fun to use with Observable Notebooks. \n(Here is a great tutorial on exploring data and drawing graphs with Observable and Vega-Lite)\nThe iNaturalist API returns data that looks like this:\n{\n \"total_results\": 53,\n \"page\": 1,\n \"per_page\": 53,\n \"results\": {\n \"week_of_year\": {\n \"1\": 136,\n \"2\": 20,\n \"3\": 150,\n \"4\": 65,\n \"5\": 186,\n \"6\": 74,\n \"7\": 47,\n \"8\": 87,\n \"9\": 64,\n \"10\": 56,\nBut for our Vega-Lite graph we need data that looks like this:\n[{\n \"week\": \"01\",\n \"value\": 136\n}, {\n \"week\": \"02\",\n \"value\": 20\n}, ...]\nWe can convert what we get back from the API to the second format using a loop that iterates over the object keys:\nobjects_to_plot = {\n let objects = [];\n Object.keys(pillar_point_counts_per_week.results.week_of_year).map(function(week_index) {\n objects.push({\n week: `Wk ${week_index.toString()}`,\n observations: pillar_point_counts_per_week.results.week_of_year[week_index]\n });\n })\n return objects;\n}\nWe can then plug this into Vega-Lite to draw us a graph:\nvegalite({\n data: {values: objects_to_plot},\n mark: \"bar\",\n encoding: {\n x: {field: \"week\", type: \"nominal\", sort: null},\n y: {field: \"observations\", type: \"quantitative\"}\n },\n width: width * 0.9\n})\n\nIt\u2019s worth noting that we have a lot of observations of Nudibranchs particularly at Pillar Point due in no small part to the intertidal monitoring research that Alison Young and Rebecca Johnson facilitate for the California Achademy of Sciences. \nSo, what if we want to look for the seasonality of observations of a particular species of adorable sea slug? We want our interface to have a select box with a list of all the species you might find at any time of year. We can do this using the species_counts API to create us an object with the iNaturalist species ID and common & Latin names.\npillar_point_nudibranches = {\n let api_results = await fetch(\n \"https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&verifiable=true\"\n ).then(r => r.json())\n\n let species_list = api_results.results.map(i => ({\n value: i.taxon.id,\n label: `${i.taxon.preferred_common_name} (${i.taxon.name})`\n }));\n\n return species_list\n}\nWe can create an interactive select box by importing code from Jeremy Ashkanas\u2019 Observable Notebook: add import {select} from \"@jashkenas/inputs\" to a cell anywhere in our notebook. Observable is magic: like a spreadsheet, the order of the cells doesn\u2019t matter - if one cell is referenced by any other cell then when that cell updates all the other cells refresh themselves. You can also import and reference one notebook from another!\nviewof select_species = select({\n title: \"Which Nudibranch do you want to see seasonality for?\",\n options: [{value: \"\", label: \"All the Nudibranchs!\"}, ...pillar_point_nudibranches],\n value: \"\"\n})\nThen we go back to our old favourite, the histogram API just like before, only this time we are calling it with the value created by our select box ${select_species} as taxon_id instead of the number 47113.\npillar_point_counts_per_month_per_species = fetch(\n `https://api.inaturalist.org/v1/observations/histogram?taxon_id=${select_species}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&date_field=observed&interval=month_of_year&verifiable=true`\n).then(r => r.json())\nNow for the fun graph bit! As we did before, we re-format the result of the API into a format compatible with Vega-Lite:\nobjects_to_plot_species_month = {\n let objects = [];\n Object.keys(pillar_point_counts_per_month_per_species.results.month_of_year).map(function(month_index) {\n objects.push({\n month: (new Date(2018, (month_index - 1), 1)).toLocaleString(\"en\", {month: \"long\"}),\n observations: pillar_point_counts_per_month_per_species.results.month_of_year[month_index]\n });\n })\n return objects;\n}\n(Note that in the above code we are creating a date object with our specific month in, and using toLocalString() to get the longer English name for the month. Because the JavaScript Date object counts January as 0, we use month_index -1 to get the correct month)\nAnd we draw the graph as we did before, only now if you interact with the select box in Observable the graph will dynamically update!\nvegalite({\n data: {values: objects_to_plot_species_month},\n mark: \"bar\",\n encoding: {\n x: {field: \"month\", type: \"nominal\", sort:null},\n y: {field: \"observations\", type: \"quantitative\"}\n },\n width: width * 0.9\n})\nNow we can see when is the best time of year to plan to go tidepooling in Pillar Point if we want to find a specific species of Nudibranch.\n\u200b\n\nThis tool is great for planning when we to go rockpooling at Pillar Point, but what about if you are going this month and want to pre-train your eye with what to look for in order to impress your friends with your knowledge of Nudibranchs?\nWell\u2026 we can create ourselves a dynamic guide that you can with a list of the species, their photo, name and how many times they have been observed in that month of the year!\nOur select box this time looks as follows, simpler than before but assigning the month value to the variable selected_month.\nviewof selected_month = select({\n title: \"When do you want to see Nudibranchs?\",\n options: [\n { label: \"Whenever\", value: \"\" },\n { label: \"January\", value: \"1\" },\n { label: \"February\", value: \"2\" },\n { label: \"March\", value: \"3\" },\n { label: \"April\", value: \"4\" },\n { label: \"May\", value: \"5\" },\n { label: \"June\", value: \"6\" },\n { label: \"July\", value: \"7\" },\n { label: \"August\", value: \"8\" },\n { label: \"September\", value: \"9\" },\n { label: \"October\", value: \"10\" },\n { label: \"November\", value: \"11\" },\n { label: \"December\", value: \"12\" },\n ],\n value: \"\"\n })\nWe then can use the species_counts API to get all the relevant information about which species we can see in month=${selected_month}. We\u2019ll be able to reference this response object and its values later with the variable we just created, eg: all_species_data.results[0].taxon.name.\nall_species_data = fetch(\n `https://api.inaturalist.org/v1/observations/species_counts?taxon_id=47113&month=${selected_month}&nelat=37.499811&nelng=-122.492738&swlat=37.492805&swlng=-122.50542&verifiable=true`\n).then(r => r.json())\nYou can render HTML directly in a notebook cell using Observable\u2019s html tagged template literal:\n\n\n

If you go to Pillar Point ${\n {\"\": \"\",\n \"1\":\"in January\",\n \"2\":\"in Febrary\",\n \"3\":\"in March\",\n \"4\":\"in April\",\n \"5\":\"in May\",\n \"6\":\"in June\",\n \"7\":\"in July\",\n \"8\":\"in August\",\n \"9\":\"in September\",\n \"10\":\"in October\",\n \"11\":\"in November\",\n \"12\":\"in December\",\n }[selected_month]\n } you might see\u2026

\n\n
\n${all_species_data.results.map(s => `

${s.taxon.name}

\n

Seen ${s.count} times

\n
\n`)}\n
\nThese few lines of HTML are all you need to get this exciting dynamic guide to what Nudibranchs you will see in each month!\n\u200b\n\nPlay with it yourself in this Observable Notebook.\nConclusion\nI hope by playing with these examples you have an idea of how powerful it can be to prototype using Observable Notebooks and how you can use the incredible crowdsourced community data and APIs from iNaturalist to augment your naturalist skills and impress your friends with your new \u2018knowledge of nature\u2019 superpower.\nLastly I strongly encourage you to get outside on a low tide to explore your local rocky intertidal habitat, and all the amazing critters that live there.\nHere is a great introduction video to tidepooling / rockpooling, by Rebecca Johnson and Alison Young from the California Academy of Sciences.", "year": "2018", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2018-12-18T00:00:00+00:00", "url": "https://24ways.org/2018/observable-notebooks-and-inaturalist/", "topic": "code"} {"rowid": 126, "title": "Intricate Fluid Layouts in Three Easy Steps", "contents": "The Year of the Script may have drawn attention away from CSS but building fluid, multi-column, cross-browser CSS layouts can still be as unpleasant as a lump of coal. Read on for a worry-free approach in three quick steps.\n\nThe layout system I developed, YUI Grids CSS, has three components. They can be used together as we\u2019ll see, or independently.\n\nThe Three Easy Steps\n\n\n\tChoose fluid or fixed layout, and choose the width (in percents or pixels) of the page.\n\tChoose the size, orientation, and source-order of the main and secondary blocks of content.\n\tChoose the number of columns and how they distribute (for example 50%-50% or 25%-75%), using stackable and nestable grid structures.\n\n\nThe Setup\n\nThere are two prerequisites: We need to normalize the size of an em and opt into the browser rendering engine\u2019s Strict Mode.\n\nEms are a superior unit of measure for our case because they represent the current font size and grow as the user increases their font size setting. This flexibility\u2014the container growing with the user\u2019s wishes\u2014means larger text doesn\u2019t get crammed into an unresponsive container. We\u2019ll use YUI Fonts CSS to set the base size because it provides consistent-yet-adaptive font-sizes while preserving user control.\n\nThe second prerequisite is to opt into Strict Mode (more info on rendering modes) by declaring a Doctype complete with URI. You can choose XHTML or HTML, and Transitional or Strict. I prefer HTML 4.01 Strict, which looks like this:\n\n\n\nIncluding the CSS\n\nA single small CSS file powers a nearly-infinite number of layouts thanks to a recursive system and the interplay between the three distinct components. You could prune to a particular layout\u2019s specific needs, but why bother when the complete file weighs scarcely 1.8kb uncompressed? Compressed, YUI Fonts and YUI Grids combine for a miniscule 0.9kb over the wire.\n\nYou could save an HTTP request by concatenating the two CSS files, or by adding their contents to your own CSS, but I\u2019ll keep them separate for now:\n\n\n\n\nExample: The Setup\n\nNow we\u2019re ready to build some layouts.\n\nStep 1: Choose Fluid or Fixed Layout\n\nChoose between preset widths of 750px, 950px, and 100% by giving a document-wrapping div an ID of doc, doc2, or doc3. These options cover most use cases, but it\u2019s easy to define a custom fixed width.\n\nThe fluid 100% grid (doc3) is what I\u2019ve been using almost exclusively since it was introduced in the last YUI released.\n\n\n\t
\n\n\nAll pages are centered within the viewport, and grow with font size. The 100% width page (doc3) preserves 10px of breathing room via left and right margins. If you prefer your content flush to the viewport, just add doc3 {margin:auto} to your CSS.\n\nRegardless of what you choose in the other two steps, you can always toggle between these widths and behaviors by simply swapping the ID value. It\u2019s really that simple.\n\nExample: 100% fluid layout\n\nStep 2: Choose a Template Preset\n\nThis is perhaps the most frequently omitted step (they\u2019re all optional), but I use it nearly every time. In a source-order-independent way (good for accessibility and SEO), \u201cTemplate Presets\u201d provide commonly used template widths compatible with ad-unit dimension standards defined by the Interactive Advertising Bureau, an industry association.\n\nChoose between the six Template Presets (.yui-t1 through .yui-t6) by setting the class value on the document-wrapping div established in Step 1. Most frequently I use yui-t3, which puts the narrow secondary block on the left and makes it 300px wide. \n\n\n\t
\n\n\nThe Template Presets control two \u201cblocks\u201d of content, which are defined by two divs, each with yui-b (\u201cb\u201d for \u201cblock\u201d) class values. Template Presets describe the width and orientation of the secondary block; the main block will take up the rest of the space.\n\n\n\t
\n\t
\n\t
\n\t
\n\n\nUse a wrapping div with an ID of yui-main to structurally indicate which block is the main block. This wrapper\u2014not the source order\u2014identifies the main block.\n\n\n\t
\n\t
\n\t
\n\t
\n\t
\n\t
\n\n\nExample: Main and secondary blocks sized and oriented with .yui-t3 Template Preset\n\nAgain, regardless of what values you choose in the other steps, you can always toggle between these Template Presets by toggling the class value of your document-wrapping div. It\u2019s really that simple.\n\nStep 3: Nest and Stack Grid Structures.\n\nThe bulk of the power of the system is in this third step. The key is that columns are built by parents telling children how to behave. By default, two children each consume half of their parent\u2019s area. Put two units inside a grid structure, and they will sit side-by-side, and they will each take up half the space. Nest this structure and two columns become four. Stack them for rows of columns.\n\nAn Even Number of Columns\n\nThe default behavior creates two evenly-distributed columns. It\u2019s easy. Define one parent grid with .yui-g (\u201cg\u201d for grid) and two child units with .yui-u (\u201cu\u201d for unit). The code looks like this:\n\n
\n\t
\n\t
\n
\n\nBe sure to indicate the \u201cfirst\u201c unit because the :first-child pseudo-class selector isn\u2019t supported across all A-grade browsers. It\u2019s unfortunate we need to add this, but luckily it\u2019s not out of place in the markup layer since it is structural information.\n\nExample: Two evenly-distributed columns in the main content block\n\nAn Odd Number of Columns\n\nThe default system does not work for an odd number of columns without using the included \u201cSpecial Grids\u201d classes. To create three evenly distributed columns, use the \u201cyui-gb\u201c Special Grid:\n\n
\n\t
\n\t
\n\t
\n
\n\nExample: Three evenly distributed columns in the main content block\n\nUneven Column Distribution\n\nSpecial Grids are also used for unevenly distributed column widths. For example, .yui-ge tells the first unit (column) to take up 75% of the parent\u2019s space and the other unit to take just 25%.\n\n
\n\t
\n\t
\n
\n\nExample: Two columns in the main content block split 75%-25%\n\nPutting It All Together\n\nStart with a full-width fluid page (div#doc3). Make the secondary block 180px wide on the right (div.yui-t4). Create three rows of columns: Three evenly distributed columns in the first row (div.yui-gb), two uneven columns (66%-33%) in the second row (div.yui-gc), and two evenly distributed columns in the thrid row.\n\n\n\t\n\t
\n\t\t\n\t\t
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\n\n\nExample: A complex layout.\n\nWasn\u2019t that easy? Now that you know the three \u201clevers\u201d of YUI Grids CSS, you\u2019ll be creating headache-free fluid layouts faster than you can say \u201cPeace on Earth\u201d.", "year": "2006", "author": "Nate Koechley", "author_slug": "natekoechley", "published": "2006-12-20T00:00:00+00:00", "url": "https://24ways.org/2006/intricate-fluid-layouts/", "topic": "code"} {"rowid": 75, "title": "A Harder-Working Class", "contents": "Class is only becoming more important. Focusing on its original definition as an attribute for grouping (or classifying) as well as linking HTML to CSS, recent front-end development practices are emphasizing class as a vessel for structured, modularized style packages. These patterns reduce the need for repetitive declarations that can seriously bloat file sizes, and instil human-readable understanding of how the interface, layout, and aesthetics are constructed.\n\nIn the next handful of paragraphs, we will look at how these emerging practices \u2013 such as object-oriented CSS and SMACSS \u2013 are pushing the relevance of class. We will also explore how HTML and CSS architecture can be further simplified, performance can be boosted, and CSS utility sharpened by combining class with the attribute selector.\n\nA primer on attribute selectors\n\nWhile attribute selectors were introduced in the CSS 2 spec, they are still considered rather exotic. These well-established and well-supported features give us vastly improved flexibility in targeting elements in CSS, and offer us opportunities for smarter markup. With an attribute selector, you can directly style an element based on any of its unique \u2013 or uniquely shared \u2013 attributes, without the need for an ID or extra classes. Unlike pseudo-classes, pseudo-elements, and other exciting features of CSS3, attribute selectors do not require any browser-specific syntax or prefix, and are even supported in Internet Explorer 7. \n\nFor example, say we want to target all anchor tags on a page that link to our homepage. Where otherwise we might need to manually identify and add classes to the HTML for these specific links, we could simply write:\n\n[href=index.html] { }\n\nThis selector reads: target every element that has an href attribute of \u201cindex.html\u201d. \n\nAttribute selectors are more faceted, though, as they also give us some very simple regular expression-like logic that helps further narrow (or widen) a selector\u2019s scope. In our previous example, what if we wanted to also give indicative styles to any anchor tag linking to an external site? With no way to know what the exact href value would be for every external link, we need to use an expression to match a common aspect of those links. In this case, we know that all external links need to start with \u201chttp\u201d, so we can use that as a hook:\n\n[href^=http] { }\n\nThe selector here reads: target every element that has an href attribute that begins with \u201chttp\u201d (which will also include \u201chttps\u201d). The ^= means \u201cstarts with\u201d. There are a few other simple expressions that give us a lot of flexibility in targeting elements, and I have found that a deep understanding of these and other selector types to be very useful.\n\nThe class-attribute selector\n\nBy matching classes with the attribute selector, CSS can be pushed to accomplish some exciting new feats. What I call a class-attribute selector combines the advantages of classes with attribute selectors by targeting the class attribute, rather than a specific class. Instead of selecting .urgent, you could select [class*=urgent]. The latter may seem like a more verbose way of accomplishing the former, but each would actually match two subtly different groups of elements.\n\nEric Meyer first explored the possibility of using classes with attribute selectors over a decade ago. While his interest in this technique mostly explored the different facets of the syntax, I have found that using class-attribute selectors can have distinct advantages over either using an attribute selector or a straightforward class selector.\n\nFirst, let\u2019s explore some of the subtleties of why we would target class before other attributes:\n\n\n\tClasses are ubiquitous. They have been supported since the HTML 4 spec was released in 1999. Newer attributes, such as the custom data attribute, have only recently begun to be adopted by browsers.\n\tClasses have multiple ways of being targeted. You can use the class selector or attribute selector (.classname or [class=classname]), allowing more flexible specificity than resorting to an ID or !important.\n\tClasses are already widely used, so adding more classes will usually require less markup than adding more attributes.\n\tClasses were designed to abstractly group and specify elements, making them the most appropriate attribute for styling using object-oriented methods (as we will learn in a moment).\n\n\nAlso, as Meyer pointed out, we can use the class-attribute selector to be more strict about class declarations. Of these two elements:\n\n

\n\n

\n\n\u2026only the second h2 would be selected by [class=urgent], while .urgent would select both. The use of = matches any element with the exact class value of \u201curgent\u201d. Eric explores these nuances further in his series on attribute selectors, but perhaps more dramatic is the added power that class-attribute selectors can bring to our CSS.\n\nMore object-oriented, more scalable and modular\n\nNicole Sullivan has been pushing abstracted, object-oriented thinking in CSS development for years now. She has shared stacks of knowledge on how behemoth sites have seen impressive gains in maintenance overhead and CSS file sizes by leaning heavier on classes derived from common patterns. Jonathan Snook also speaks, writes and is genuinely passionate about improving our markup by using more stratified and modular class name conventions. With SMACSS, he shows this to be highly useful across sites \u2013 both complex and simple \u2013 that exhibit repeated design patterns. Sullivan and Snook both push the use of class for styling over other attributes, and many front-end developers are fast advocating such thinking as best practice.\n\nWith class-attribute selectors, we can further abstract our CSS, pushing its scalability. In his chapter on modules, Snook gives the example of a .pod class that might represent a certain set of styles. A .pod style set might be used in varying contexts, leading to CSS that might normally look like this:\n\n.pod { }\nform .pod { }\naside .pod { }\n\nAccording to Snook, we can make these styles more portable by targeting more verbose classes, rather than context:\n\n.pod { }\n.pod-form { }\n.pod-sidebar { }\n\n\u2026resulting in the following HTML:\n\n
\n
\n
\n\nThis divorces the
\u2019s styles from its context, making it applicable to any situation in which it is needed. The markup is clean and portable, and the classes are imbued with meaning as to what module they belong to. \n\nUsing class-attribute selectors, we can simplify this further:\n\n[class*=pod] { }\n.pod-form { }\n.pod-sidebar { }\n\nThe *= tells the browser to look for any element with a class attribute containing \u201cpod\u201d, so it matches \u201cpod\u201d, \u201cpod-form\u201d, \u201cpod-sidebar\u201d, etc. This allows only one class per element, resulting in simpler HTML:\n\n
\n
\n
\n\nWe could further abstract the concept of \u201cform\u201d and \u201csidebar\u201d adjustments if we knew that each of those alterations would always need the same treatment.\n\n/* Modules */\n[class*=pod] { }\n[class*=btn] { }\n\n/* Alterations */\n[class*=-form] { }\n[class*=-sidebar] { }\n\nIn this case, all elements with classes appended \u201c-form\u201d or \u201c-sidebar\u201d would be altered in the same manner, allowing the markup to stay simple:\n\n
\n

\n \n\n