- \n \n \n
{"rowid": 54, "title": "Putting My Patterns through Their Paces", "contents": "Over the last few years, the conversation around responsive design has shifted subtly, focusing not on designing pages, but on patterns: understanding the small, reusable elements that comprise a larger design system. And given that many of those patterns are themselves responsive, learning to manage these small layout systems has become a big part of my work.\nThe thing is, the more pattern-driven work I do, the more I realize my design process has changed in a number of subtle, important ways. I suppose you might even say that pattern-driven design has, in a few ways, redesigned me.\nMeet the Teaser\nHere\u2019s a recent example. A few months ago, some friends and I redesigned The Toast. (It was a really, really fun project, and we learned a lot.) Each page of the site is, as you might guess, stitched together from a host of tiny, reusable patterns. Some of them, like the search form and footer, are fairly unique, and used once per page; others are used more liberally, and built for reuse. The most prevalent example of these more generic patterns is the teaser, which is classed as, uh, .teaser. (Look, I never said I was especially clever.)\nIn its simplest form, a teaser contains a headline, which links to an article:\n\nFairly straightforward, sure. But it\u2019s just the foundation: from there, teasers can have a byline, a description, a thumbnail, and a comment count. In other words, we have a basic building block (.teaser) that contains a few discrete content types \u2013 some required, some not. In fact, very few of those pieces need to be present; to qualify as a teaser, all we really need is a link and a headline. But by adding more elements, we can build slight variations of our teaser, and make it much, much more versatile.\n\n Nearly every element visible on this page is built out of our generic \u201cteaser\u201d pattern.\n \nBut the teaser variation I\u2019d like to call out is the one that appears on The Toast\u2019s homepage, on search results or on section fronts. In the main content area, each teaser in the list features larger images, as well as an interesting visual treatment: the byline and comment count were the most prominent elements within each teaser, appearing above the headline.\n\n The approved visual design of our teaser, as it appears on lists on the homepage and the section fronts.\n \nAnd this is, as it happens, the teaser variation that gave me pause. Back in the old days \u2013 you know, like six months ago \u2013 I probably would\u2019ve marked this module up to match the design. In other words, I would\u2019ve looked at the module\u2019s visual hierarchy (metadata up top, headline and content below) and written the following HTML:\n
\nBut then I caught myself, and realized this wasn\u2019t the best approach.\nMoving Beyond Layout\nSince I\u2019ve started working responsively, there\u2019s a question I work into every step of my design process. Whether I\u2019m working in Sketch, CSSing a thing, or researching a project, I try to constantly ask myself:\n\nWhat if someone doesn\u2019t browse the web like I do?\n\n\u2026Okay, that doesn\u2019t seem especially fancy. (And maybe you came here for fancy.) But as straightforward as that question might seem, it\u2019s been invaluable to so many aspects of my practice. If I\u2019m working on a widescreen layout, that question helps me remember the constraints of the small screen; if I\u2019m working on an interface that has some enhancements for touch, it helps me consider other input modes as I work. It\u2019s also helpful as a reminder that many might not see the screen the same way I do, and that accessibility (in all its forms) should be a throughline for our work on the web.\nAnd that last point, thankfully, was what caught me here. While having the byline and comment count at the top was a lovely visual treatment, it made for a terrible content hierarchy. For example, it\u2019d be a little weird if the page was being read aloud in a speaking browser: the name of the author and the number of comments would be read aloud before the title of the article with which they\u2019re associated.\nThat\u2019s why I find it\u2019s helpful to begin designing a pattern\u2019s hierarchy before its layout: to move past the visual presentation in front of me, and focus on the underlying content I\u2019m trying to support. In other words, if someone\u2019s encountering my design without the CSS I\u2019ve written, what should their experience be?\nSo I took a step back, and came up with a different approach:\n \n \nMuch, much better. This felt like a better match for the content I was designing: the headline \u2013 easily most important element \u2013 was at the top, followed by the author\u2019s name and an excerpt. And while the comment count is visually the most prominent element in the teaser, I decided it was hierarchically the least critical: that\u2019s why it\u2019s at the very end of the excerpt, the last element within our teaser. And with some light styling, we\u2019ve got a respectable-looking hierarchy in place:\n\nYeah, you\u2019re right \u2013 it\u2019s not our final design. But from this basic-looking foundation, we can layer on a bit more complexity. First, we\u2019ll bolster the markup with an extra element around our title and byline:\n \nWith that in place, we can use flexbox to tweak our layout, like so:\n.teaser-hed {\n display: flex;\n flex-direction: column-reverse;\n}\nflex-direction: column-reverse acts a bit like a change in gravity within our teaser-hed element, vertically swapping its two children.\n\nGetting closer! But as great as flexbox is, it doesn\u2019t do anything for elements outside our container, like our little comment count, which is, as you\u2019ve probably noticed, still stranded at the very bottom of our teaser.\nFlexbox is, as you might already know, wonderful! And while it enjoys incredibly broad support, there are enough implementations of old versions of Flexbox (in addition to plenty of bugs) that I tend to use a feature test to check if the browser\u2019s using a sufficiently modern version of flexbox. Here\u2019s the one we used:\nvar doc = document.body || document.documentElement;\nvar style = doc.style;\n\nif ( style.webkitFlexWrap == '' ||\n style.msFlexWrap == '' ||\n style.flexWrap == '' ) {\n doc.className += \" supports-flex\";\n}\nEagle-eyed readers will note we could have used @supports feature queries to ask browsers if they support certain CSS properties, removing the JavaScript dependency. But since we wanted to serve the layout to IE we opted to write a little question in JavaScript, asking the browser if it supports flex-wrap, a property used elsewhere in the design. If the browser passes the test, then a class of supports-flex gets applied to our html element. And with that class in place, we can safely quarantine our flexbox-enabled layout from less-capable browsers, and finish our teaser\u2019s design:\n.supports-flex .teaser-hed {\n display: flex;\n flex-direction: column-reverse;\n}\n.supports-flex .teaser .comment-count {\n position: absolute;\n right: 0;\n top: 1.1em;\n}\nIf the supports-flex class is present, we can apply our flexbox layout to the title area, sure \u2013 but we can also safely use absolute positioning to pull our comment count out of its default position, and anchor it to the top right of our teaser. In other words, the browsers that don\u2019t meet our threshold for our advanced styles are left with an attractive design that matches our HTML\u2019s content hierarchy; but the ones that pass our test receive the finished, final design.\n\nAnd with that, our teaser\u2019s complete.\nDiving Into Device-Agnostic Design\nThis is, admittedly, a pretty modest application of flexbox. (For some truly next-level work, I\u2019d recommend Heydon Pickering\u2019s \u201cFlexbox Grid Finesse\u201d, or anything Zoe Mickley Gillenwater publishes.) And for such a simple module, you might feel like this is, well, quite a bit of work. And you\u2019d be right! In fact, it\u2019s not one layout, but two: a lightly styled content hierarchy served to everyone, with the finished design served conditionally to the browsers that can successfully implement it. But I\u2019ve found that thinking about my design as existing in broad experience tiers \u2013 in layers \u2013 is one of the best ways of designing for the modern web. And what\u2019s more, it works not just for simple modules like our teaser, but for more complex or interactive patterns as well.\nOpen video\n \n Even a simple search form can be conditionally enhanced, given a little layered thinking.\n \nThis more layered approach to interface design isn\u2019t a new one, mind you: it\u2019s been championed by everyone from Filament Group to the BBC. And with all the challenges we keep uncovering, a more device-agnostic approach is one of the best ways I\u2019ve found to practice responsive design. As Trent Walton once wrote,\n\nLike cars designed to perform in extreme heat or on icy roads, websites should be built to face the reality of the web\u2019s inherent variability.\n\nWe have a weird job, working on the web. We\u2019re designing for the latest mobile devices, sure, but we\u2019re increasingly aware that our definition of \u201csmartphone\u201d is much too narrow. Browsers have started appearing on our wrists and in our cars\u2019 dashboards, but much of the world\u2019s mobile data flows over sub-3G networks. After all, the web\u2019s evolution has never been charted along a straight line: it\u2019s simultaneously getting slower and faster, with devices new and old coming online every day. With all the challenges in front of us, including many we don\u2019t yet know about, a more device-agnostic, more layered design process can better prepare our patterns \u2013 and ourselves \u2013 for the future.\n(It won\u2019t help you get enough to eat at holiday parties, though.)", "year": "2015", "author": "Ethan Marcotte", "author_slug": "ethanmarcotte", "published": "2015-12-10T00:00:00+00:00", "url": "https://24ways.org/2015/putting-my-patterns-through-their-paces/", "topic": "code"} {"rowid": 115, "title": "Charm Clients, Win Pitches", "contents": "Over the years I have picked up a number of sales techniques that have lead to us doing pretty well in the pitches we go for. Of course, up until now, these top secret practices have remained firmly locked in the company vault but now I am going to share them with you. They are cunningly hidden within the following paragraphs so I\u2019m afraid you\u2019re going to have to read the whole thing.\n\nOk, so where to start? I guess a good place would be getting invited to pitch for work in the first place.\n\nShameless self promotion\n\nWhat not to do\n\nYou\u2019re as keen as mustard to \u2018sell\u2019 what you do, but you have no idea as to the right approach. From personal experience (sometimes bitter!), the following methods are as useful as the proverbial chocolate teapot:\n\n\n\tCold calling\n\tAdvertising\n\tBidding websites\n\tSales people\n\tNetworking events\n\n\nOk, I\u2019m exaggerating; sometimes these things work. For example, cold calling can work if you have a story \u2013 a reason to call and introduce yourself other than \u201cwe do web design and you have a website\u201d. \u201cWe do web design and we\u2019ve just moved in next door to you\u201d would be fine. \n\nAdvertising can work if your offering is highly specialist. However, paying oodles of dollars a day to Google Ads to appear under the search term \u2018web design\u2019 is probably not the best use of your budget. \n\nSpecialising is, in fact, probably a good way to go. Though it can feel counter intuitive in that you are not spreading yourself as widely as you might, you will eventually become an expert and therefore gain a reputation in your field. Specialism doesn\u2019t necessarily have to be in a particular skillset or technology, it could just as easily be in a particular supply chain or across a market.\n\nTarget audience\n\n\u2018Who to target?\u2019 is the next question. If you\u2019re starting out then do tap-up your family and friends. Anything that comes your way from them will almost certainly come with a strong recommendation. Also, there\u2019s nothing wrong with calling clients you had dealings with in previous employment (though beware of any contractual terms that may prevent this). You are informing your previous clients that your situation has changed; leave it up to them to make any move towards working with you. After all, you\u2019re simply asking to be included on the list of agencies invited to tender for any new work.\n\nLook to target clients similar to those you have worked with previously. Again, you have a story \u2013 hopefully a good one!\n\nSo how do you reach these people?\n\n\n\tMailing lists\n\tForums\n\tWriting articles\n\tConferences / Meetups\n\tSpeaking opportunities\n\tSharing Expertise\n\n\nIn essence: blog, chat, talk, enthuse, show off (a little)\u2026 share.\n\nThere are many ways you can do this. There\u2019s the traditional portfolio, almost obligatory blog (regularly updated of course), podcast, \u2018giveaways\u2019 like Wordpress templates, CSS galleries and testimonials. Testimonials are your greatest friend. Always ask clients for quotes (write them and ask for their permission to use) and even better, film them talking about how great you are.\n\nFinally, social networking sites can offer a way to reach your target audiences. You do have to be careful here though. You are looking to build a reputation by contributing value. Do not self promote or spam!\n\nWriting proposals\n\nIs it worth it?\n\nOk, so you have been invited to respond to a tender or brief in the form of a proposal. Good proposals take time to put together so you need to be sure that you are not wasting your time. There are two fundamental questions that you need to ask prior to getting started on your proposal:\n\n\n\tCan I deliver within the client\u2019s timescales?\n\tDoes the client\u2019s budget match my price?\n\n\nThe timescales that clients set are often plucked from the air and a little explanation about how long projects usually take can be enough to change expectations with regard to delivery. However, if a deadline is set in stone ask yourself if you can realistically meet it. Agreeing to a deadline that you know you cannot meet just to win a project is a recipe for an unhappy client, no chance of repeat business and no chance of any recommendations to other potential clients.\n\nPrice is another thing altogether. So why do we need to know?\n\nThe first reason, and most honest reason, is that we don\u2019t want to do a lot of unpaid pitch work when there is no chance that our price will be accepted. Who would? But this goes both ways \u2013 the client\u2019s time is also being wasted. It may only be the time to read the proposal and reject it, but what if all the bids are too expensive? Then the client needs to go through the whole process again.\n\nThe second reason why we need to know budgets relates to what we would like to include in a proposal over what we need to include. For example, take usability testing. We always highly recommend that a client pays for at least one round of usability testing because it will definitely improve their new site \u2013 no question. But, not doing it doesn\u2019t mean they\u2019ll end up with an unusable turkey. It\u2019s just more likely that any usability issues will crop up after launch.\n\nI have found that the best way to discover a budget is to simply provide a ballpark total, usually accompanied by a list of \u2018likely tasks for this type of project\u2019, in an initial email or telephone response. Expect a lot of people to dismiss you out of hand. This is good. Don\u2019t be tempted to \u2018just go for it\u2019 anyway because you like the client or work is short \u2013 you will regret it.\n\nOthers will say that the ballpark is ok. This is not as good as getting into a proper discussion about what priorities they might have but it does mean that you are not wasting your time and you do have a chance of winning the work. The only real risk with this approach is that you misinterpret the requirements and produce an inaccurate ballpark.\n\nFinally, there is a less confrontational approach that I sometimes use that involves modular pricing. We break down our pricing into quite detailed tasks for all proposals but when I really do not have a clue about a client\u2019s budget, I will often separate pricing into \u2018core\u2019 items and \u2018optional\u2019 items. This has proved to be a very effective method of presenting price.\n\nWhat to include\n\nSo, what should go into a proposal? It does depend on the size of the piece of work. If it\u2019s a quick update for an existing client then they don\u2019t want to read through all your blurb about why they should choose to work with you \u2013 a simple email will suffice.\n\nBut, for a potential new client I would look to include the following:\n\n\n\tYour suitability\n\tSummary of tasks\n\tTimescales\n\tProject management methodology\n\tPricing\n\tTesting methodology\n\tHosting options\n\tTechnologies\n\tImagery\n\tReferences\n\tFinancial information\n\tBiographies\n\n\nHowever, probably the most important aspect of any proposal is that you respond fully to the brief. In other words, don\u2019t ignore the bits that either don\u2019t make sense to you or you think irrelevant. If something is questionable, cover it and explain why you don\u2019t think it is something that warrants inclusion in the project.\n\nShould you provide speculative designs? If the brief doesn\u2019t ask for any, then certainly not. If it does, then speak to the client about why you don\u2019t like to do speculative designs. Explain that any designs included as part of a proposal are created to impress the client and not the website\u2019s target audience. Producing good web design is a partnership between client and agency. This can often impress and promote you as a professional. However, if they insist then you need to make a decision because not delivering any mock-ups will mean that all your other work will be a waste of time.\n\nWalking away\n\nAs I have already mentioned, all of this takes a lot of work. So, when should you be prepared to walk away from a potential job? I have already covered unrealistic deadlines and insufficient budget but there are a couple of other reasons. Firstly, would this new client damage your reputation, particularly within current sectors you are working in? Secondly, can you work with this client? A difficult client will almost certainly lead to a loss-making project.\n\nPerfect pitch\n\nRequirements\n\nIf the original brief didn\u2019t spell out what is expected of you at a presentation then make sure you ask beforehand. The critical element is how much time you have. It seems that panels are providing less and less time these days.\n\nThe usual formula is that you get an hour; half of which should be a presentation of your ideas followed by 30 minutes of questions. This isn\u2019t that much time, particularly for a big project that covers all aspect of web design and production. Don\u2019t be afraid to ask for more time, though it is very rare that you will be granted any.\n\nAsk if there any areas that a) they particularly want you to cover and b) if there are any areas of your proposal that were weak.\n\nAsk who will be attending. The main reason for this is to see if the decision maker(s) will be present but it\u2019s also good to know if you\u2019re presenting to 3 or 30 people.\n\nWho should be there\n\nGenerally speaking, I think two is the ideal number. Though I have done many presentations on my own, I always feel having two people to bounce ideas around with and have a bit of banter with, works well. You are not only trying to sell your ideas and expertise but also yourselves. One of the main things in the panels minds will be \u2013 \u201ccan I work with these people?\u201d\n\nHaving more than two people at a presentation often looks like you\u2019re wheeling people out just to demonstrate that they exist.\n\nWhat makes a client want to hire you?\n\nIn a nutshell: Confidence, Personality, Enthusiasm.\n\nYou can impart confidence by being well prepared and professional, providing examples and demonstrations and talking about your processes. You may find project management boring but pretty much every potential client will want to feel reassured that you manage your projects effectively.\n\nAs well as demonstrating that you know what you\u2019re talking about, it is important to encourage, and be part of, discussion about the project. Be prepared to suggest and challenge and be willing to say \u201cI don\u2019t know\u201d.\n\nAlso, no-one likes a show-off so don\u2019t over promote yourself; encourage them to contact your existing clients.\n\nWhat makes a client like you?\n\nEngaging with a potential client is tricky and it\u2019s probably the area where you need to be most on your toes and try to gauge the reaction of the client. We recommend the following:\n\n\n\tEncourage questions throughout\n\tAsk if you make sense \u2013 which encourages questions if you\u2019re not getting any\n\tHumour \u2013 though don\u2019t keep trying to be funny if you\u2019re not getting any laughs!\n\tBe willing to go off track\n\tRead your audience\n\tEmpathise with the process \u2013 chances are, most of the people in front of you would rather be doing something else\n\tThink about what you wear \u2013 this sounds daft but do you want to be seen as either the \u2018stiff in the suit\u2019 or the \u2018scruffy art student\u2019? Chances are neither character would get hired.\n\n\nDifferentiation\n\nSometimes, especially if you think you are an outsider, it\u2019s worth taking a few risks. I remember my colleague Paul starting off a presentation once with the line (backed up on screen) \u2013 \u201cHeadscape is not a usability consultancy\u201d. This was in response to the clients request to engage a usability consultancy. The thrust of Paul\u2019s argument was that we are a lot more than that.\n\nThis really worked. We were the outside choice but they ended up hiring us. Basically, this differentiated us from the crowd. It showed that we are prepared to take risks and think, dare I say it, outside of the box.\n\nDealing with difficult characters \n\nHow you react to tricky questioning is likely to be what determines whether you have a good or bad presentation. Here are a few of those characters that so often turn up in panels:\n\nThe techie \u2013 this is likely to be the situation where you need to say \u201cI don\u2019t know\u201d. Don\u2019t bluff as you are likely to dig yourself a great big embarrassment-filled hole. Promise to follow up with more information and make sure that you do so as quickly as possible after the pitch. \n\nThe \u2018hard man\u2019 MD \u2013 this the guy who thinks it is his duty to throw \u2018curve ball\u2019 questions to see how you react. Focus on your track record (big name clients will impress this guy) and emphasise your processes.\n\nThe \u2018no clue\u2019 client \u2013 you need to take control and be the expert though you do need to explain the reasoning behind any suggestions you make. This person will be judging you on how much you are prepared to help them deliver the project.\n\nThe price negotiator \u2013 be prepared to discuss price but do not reduce your rate or the effort associated with your proposal. Fall back on modular pricing and try to reduce scope to come within budget. You may wish to offer a one-off discount to win a new piece of work but don\u2019t get into detail at the pitch.\n\nDon\u2019t panic\u2026\n\nIf you go into a presentation thinking \u2018we must win this\u2019 then, chances are, you won\u2019t. Relax and be yourself. If you\u2019re not hitting it off with the panel then so be it. You have to remember that quite often you will be making up the numbers in a tendering process. This is massively frustrating but, unfortunately, part of it. If it\u2019s not going well, concentrate on what you are offering and try to demonstrate your professionalism rather than your personality. Finally, be on your toes, watch people\u2019s reactions and pay attention to what they say and try to react accordingly.\n\nSo where are the secret techniques I hear you ask? Well, using the words \u2018secret\u2019 and \u2018technique\u2019 was probably a bit naughty. Most of this stuff is about being keen, using your brain and believing in yourself and what you are selling rather than following a strict set of rules.", "year": "2008", "author": "Marcus Lillington", "author_slug": "marcuslillington", "published": "2008-12-09T00:00:00+00:00", "url": "https://24ways.org/2008/charm-clients-win-pitches/", "topic": "business"} {"rowid": 203, "title": "Jobs-to-Be-Done in Your UX Toolbox", "contents": "Part 1: What is JTBD?\nThe concept of a \u201cjob\u201d in \u201cJobs-To-Be-Done\u201d is neatly encapsulated by a oft-quoted line from Theodore Levitt:\n\n\u201cPeople want a quarter-inch hole, not a quarter inch drill\u201d.\n\nEven so, Don Norman pointed out that perhaps Levitt \u201cstopped too soon\u201d at what the real customer goal might be. In the \u201cThe Design of Everyday Things\u201d, he wrote:\n\n\u201cLevitt\u2019s example of the drill implying that the goal is really a hole is only partially correct, however. When people go to a store to buy a drill, that is not their real goal. But why would anyone want a quarter-inch hole? Clearly that is an intermediate goal. Perhaps they wanted to hang shelves on the wall. Levitt stopped too soon. Once you realize that they don\u2019t really want the drill, you realize that perhaps they don\u2019t really want the hole, either: they want to install their bookshelves. Why not develop methods that don\u2019t require holes? Or perhaps books that don\u2019t require bookshelves.\u201d\n\nIn other words, a \u201cjob\u201d in JTBD lingo is a way to express a user need or provide a customer-centric problem frame that\u2019s independent of a solution. As Tony Ulwick says:\n\n\u201cA job is stable, it doesn\u2019t change over time.\u201d\n\nAn example of a job is \u201ctiding you over from breakfast to lunch.\u201d You could hire a donut, a flapjack or a banana for that mid-morning snack\u2014whatever does the job. If you can arrive at a clearly identified primary job (and likely some secondary ones too), you can be more creative in how you come up with an effective solution while keeping the customer problem in focus.\nThe team at Intercom wrote a book on their application of JTBD. In it, Des Traynor cleverly characterised how JTBD provides a different way to think about solutions that compete for the same job: \n\n\u201cEconomy travel and business travel are both capable candidates applying for [the job: Get me face-to-face with my colleague in San Francisco], though they\u2019re looking for significantly different salaries. Video conferencing isn\u2019t as capable, but is willing to work for a far smaller salary. I\u2019ve a hiring choice to make.\u201d\n\nSo far so good: it\u2019s relatively simple to understand what a job is, once you understand how it\u2019s different from a \u201ctask\u201d. Business consultant and Harvard professor Clay Christensen talks about the concept of \u201chiring\u201d a product to do a \u201cjob\u201d, and firing it when something better comes along. If you\u2019re a company that focuses solutions on the customer job, you\u2019re more likely to succeed. You\u2019ll find these concepts often referred to as \u201cJobs-to-be-Done theory\u201d. But the application of Jobs-to-Be-Done theory is a little more complicated; it comprises several related approaches.\nI particularly like Jim Kalbach\u2019s description of how JTBD is a \u201clens through which to understand value creation\u201d. But it is also more. In my view, it\u2019s a family of frameworks and methods\u2014and perhaps even a philosophy.\nDifferent facets in a family of frameworks\nJTBD has its roots in market research and business strategy, and so it comes to the research table from a slightly different place compared to traditional UX or design research\u2014we have our roots in human-computer interaction and ergonomics. I\u2019ve found it helpful to keep in mind is that the application of JTBD theory is an evolving beast, so it\u2019s common to find contradictions across different resources. My own use of it has varied from project to project. In speaking to others who have adopted it in different measures, it seems that we have all applied it in somewhat multifarious ways. As we like to often say in interviews: there are no wrong answers.\nOutcome Driven Innovation\nTony Ulwick\u2019s version of the JTBD history began with Outcome Driven Innovation (ODI), and this approach is best outlined in his seminal article published in the Harvard Business Review in 2002. To understand his more current JTBD approach in his new book \u201cJobs to Be Done: Theory to Practice\u201d, I actually found it beneficial to read his approach in the original 2002 article for a clearer reference point.\nIn the earlier article, Ulwick presented a rigorous approach that combines interviews, surveys and an \u201copportunity\u201d algorithm\u2014a sequence of steps to determine the business opportunity. ODI centres around working with \u201cdesired outcome statements\u201d that you unearth through interviews, followed by a means to quantify the gap between importance and satisfaction in a survey to different types of customers. \nSince 2008, Ulwick has written about using job maps to make sense of what the customer may be trying to achieve. In a recent article, he describes the aim of the activity is \u201cto discover what the customer is trying to get done at different points in executing a job and what must happen at each juncture in order for the job to be carried out successfully.\u201d\nA job map is not strictly a journey map, however tempting it is to see it that way. From a UX perspective, is one of many models we can use\u2014and as our research team at Clearleft have found, how we use model can depend on the nature of the jobs we\u2019ve uncovered in interviews and the characteristics of the problem we\u2019re attempting to solve.\nFigure 1. Universal job map\nUlwick\u2019s current methodology is outlined in his new book, where he describes a complete end-to-end process: from customer and competitor research to framing market and product strategy.\nThe Jobs-To-Be-Done Interview\nBack in 2013, I attended a workshop by Chris Spiek and Bob Moesta from the ReWired Group on JTBD at the behest of a then-MailChimp colleague, and I came away excited about their approach to product research. It felt different from anything I\u2019d done before and for the first time in years, I felt that I was genuinely adding something new to my research toolbox.\nA key idea is that if you focus on the stories of those who switched to you, and those who switch away from you, you can uncover the core jobs through looking at these opposite ends of engagement.\nThis framework centres around the JTBD interview method, which harnesses the power of a narrative framework to elicit the real reasons why someone \u201chired\u201d something to do a job\u2014be it something physical like a new coffee maker, or a digital service, such as a to-do list app. As you interview, you are trying to unearth the context around the key moments on the JTBD timeline (Figure 2). A common approach is to begin from the point the customer might have purchased something, back to the point where the thought of buying this thing first occurred to them.\nFigure 2. JTBD Timeline\nFigure 3. The Four Forces\nThe Forces Diagram (Figure 3) is a post-interview analysis tool where you can map out what causes customers to switch to something new and what holds them back.\nThe JTBD interview is effective at identifying core and secondary jobs, as well as some context around the user need. Because this method is designed to extract the story from the interviewee, it\u2019s a powerful way to facilitate recall. Having done many such interviews, I\u2019ve noticed one interesting side effect: participants often remember more details later on after the conversation has formally ended. It is worth scheduling a follow-up phone call or keep the channels open.\nStrengths aside, it\u2019s good to keep in mind that the JTBD interview is still primarily an interview technique, so you are relying on the context from the interviewee\u2019s self-reported perspective. For example, a stronger research methodology combines JTBD interviews with contextual research and quantitative methods. \nJob Stories\nAlan Klement is credited for coming up with the term \u201cjob story\u201d to describe the framing of jobs for product design by the team at Intercom:\n\n\u201cWhen \u2026 I want to \u2026 so I can \u2026.\u201d\n\nFigure 4. Anatomy of a Job Story\nUnlike a user story that traditionally frames a requirement around personas, job stories frame the user need based on the situation and context. Paul Adams, the VP of Product at Intercom, wrote:\n\n\u201cWe frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. [\u2026] We can map this Job to the mission and prioritise it appropriately. It ensures that we are constantly thinking about all four layers of design. We can see what components in our system are part of this Job and the necessary relationships and interactions required to facilitate it. We can design from the top down, moving through outcome, system, interactions, before getting to visual design.\u201d\n\nSystems of Progress\nApart from advocating using job stories, Klement believes that a core tenet of applying JTBD revolves around our desire for \u201cself-betterment\u201d\u2014and that focusing on everyone\u2019s desire for self-betterment is core to a successful strategy.\nIn his book, Klement takes JTBD further to being a tool for change through applying systems thinking. There, he introduces the systems of progress and how it can help focus product strategy approach to be more innovative.\nCoincidentally, I applied similar thinking on mapping systemic change when we were looking to improve users\u2019 trust with a local government forum earlier this year. It\u2019s not just about capturing and satisfying the immediate job-to-be-done, it\u2019s about framing the job so that you can a clear vision forward on how you can help your users improve their lives in the ways they want to.\nThis is really the point where JTBD becomes a philosophy of practice.\nPart 2: Mixing It Up\nThere has been some misunderstanding about how adopting JTBD means ditching personas or some of our existing design tools or research techniques. This couldn\u2019t have been more wrong.\nFigure 5: Jim Kalbach\u2019s JTBD model\nJim Kalbach has used Outcome-Driven Innovation for around 10 years. In a 2016 article, he presents a synthesised model of how to think about that has key elements from ODI, Christensen\u2019s theories and the structure of the job story.\nMore interestingly, Kalbach has also combined the use of mental models with JTBD.\nClaire Menke of UDemy has written a comprehensive article about using personas, JTBD and customer journey maps together in order to communicate more complete story from the users\u2019 perspective. Claire highlights an especially interesting point in her article as she described her challenges:\n\u201cAfter much trial and error, I arrived at a foundational research framework to suit every team\u2019s needs \u2014 allowing everyone to share the same holistic understanding, but extract the type of information most applicable to their work.\u201d\nIn other words, the organisational context you are in likely can dictate what works best\u2014after all the goal is to arrive at the best user experience for your audiences. Intercom can afford to go full-on on applying JTBD theory as a dominant approach because they are a start-up, but a large company or organisation with multiple business units may require a mix of tools, outputs and outcomes.\nJTBD is an immensely powerful approach on many fronts\u2014you\u2019ll find many different references that lists the ways you can apply JTBD. However, in the context of this discussion, it might also be useful to we examine where it lies in our models of how we think about our UX and product processes.\nJTBD in the UX ecosystem\nFigure 6. The Elements of User Experience (source)\nThere are many ways we have tried to explain the UX discipline but I think Jesse James Garrett\u2019s Elements of User Experience is a good place to begin.\nI sometimes also use little diagram to help me describe the different levels you might work at when you work through the complexity of designing and developing a product. A holistic UX strategy needs to address all the different levels for a comprehensive experience: your individual product UI, product features, product propositions and brand need to have a cohesive definition.\nFigure 7. Which level of product focus?\nWe could, of course, also think about where it fits best within the double diamond.\nAgain, bearing in mind that JTBD has its roots in business strategy and market research, it is excellent at clarifying user needs, defining high-level specifications and content requirements. It is excellent for validating brand perception and value proposition \u2014all the way down to your feature set. In other words, it can be extremely powerful all the way through to halfway of the second diamond. You could quite readily combine the different JTBD approaches because they have differences as much as overlaps. However, JTBD generally starts getting a little difficult to apply once we get to the details of UI design.\nThe clue lies in JTBD\u2019s raison d\u2019\u00eatre: a job statement is solution independent. Hence, once we get to designing solutions, we potentially fall into a existential black hole.\nThat said, Jim Kalbach has a quick case study on applying JTBD to content design tucked inside the main article on a synthesised JTBD model. Alan Klement has a great example of how you could use UI to resolve job stories. You\u2019ll notice that the available language of \u201cjobs\u201d drops off at around that point.\nJob statements and outcome statements provide excellent \u201cmini north-stars\u201d as customer-oriented focal points, but purely satisfying these statements would not necessarily guarantee that you have created a seamless and painless user experience.\nPlaying well with others\nYou will find that JTBD plays well with Lean, and other strategy tools like the Value Proposition Canvas. With every new project, there is potential to harness the power of JTBD alongside our established toolbox.\nWhen we need to understand complex contexts where cultural or socioeconomic considerations have to be taken into account, we are better placed with combining JTBD with more anthropological approaches. And while we might be able to evaluate if our product, website or app satisfies the customer jobs through interviews or surveys, without good old-fashioned usability testing we are unlikely to be able to truly validate why the job isn\u2019t being represented as it should. In this case, individual jobs solved on the UI can be set up as hypotheses to be proven right or wrong. \nThe application of Jobs-to-be-Done is still evolving. I\u2019ve found it to be very powerful and I struggle to remember what my UX professional life was like before I encountered it\u2014it has completely changed my approach to research and design.\nThe fact JTBD is still evolving as a practice means we need to be watchful of dogma\u2014there\u2019s no right way to get a UX job done after all, it nearly always depends. At the end of the day, isn\u2019t it about having the right tool for the right job?", "year": "2017", "author": "Steph Troeth", "author_slug": "stephtroeth", "published": "2017-12-04T00:00:00+00:00", "url": "https://24ways.org/2017/jobs-to-be-done-in-your-ux-toolbox/", "topic": "ux"} {"rowid": 151, "title": "Get In Shape", "contents": "Pop quiz: what\u2019s wrong with the following navigation?\n\n\n\nMaybe nothing. But then again, maybe there\u2019s something bugging you about the way it comes together, something you can\u2019t quite put your finger on. It seems well-designed, but it also seems a little\u2026 off.\n\nThe design decisions that led to this eventual form were no doubt well-considered:\n\n\n\tClient: The top level needs to have a \u201ccurrent page\u201d status indicator of some sort.\n\tDesigner: How about a white tab?\n\tClient: Great! The second level needs to show up underneath the first level though\u2026\n\tDesigner: Okay, but that white tab I just added makes it hard to visually connect the bottom nav to the top.\n\tClient: Too late, we\u2019ve seen the white tab and we love it. Try and make it work.\n\tDesigner: Right. So I placed the second level in its own box.\n\tClient: Hmm. They seem too separated. I can\u2019t tell that the yellow nav is the second level of the first.\n\tDesigner: How about an indicator arrow?\n\tClient: Brilliant!\n\n\nThe problem is that the end result feels awkward and forced. During the design process, little decisions were made that ultimately affect the overall shape of the navigation. What started out as a neatly contained rounded rectangle ended up as an ambiguous double shape that looks funny, though it\u2019s often hard to pinpoint precisely why.\n\nThe Shape of Things\n\nWell the why in this case is because seemingly unrelated elements in a design still end up visually interacting. Adding a new item to a page impacts everything surrounding it. In this navigation example, we\u2019re looking at two individual objects that are close enough to each other that they form a relationship; if we reduce them to strictly their outlines, it\u2019s a little easier to see that this particular combination registers oddly.\n\n\n\nThe two shapes float with nothing really grounding them. If they were connected, perhaps it would be a different story. The white tab divides the top shape in half, leaving a gap in the middle of it. There\u2019s very little balance in this pairing because the overall shape of the navigation wasn\u2019t considered during the design process.\n\nHere\u2019s another example: Gmail. Great email client, but did you ever closely look at what\u2019s going on in that left hand navigation? The continuous blue bar around the message area spills out into the navigation. If we remove all text, we\u2019re left with this odd configuration:\n\n\n\nThough the reasoning for anchoring the navigation highlight against the message area might be sound, the result is an irregular shape that doesn\u2019t correspond with anything in reality. You may never consciously notice it, but once you do it\u2019s hard to miss. One other example courtesy of last.fm:\n\n\n\nThe two header areas are the same shade of pink so they appear to be closely connected. When reduced to their outlines it\u2019s easy to see that this combination is off-balance: the edges don\u2019t align, the sharp corners of the top shape aren\u2019t consistent with the rounded corners of the bottom, and the part jutting out on the right of the bottom one seems fairly random. The result is a duo of oddly mis-matched shapes.\n\nDesign Strategies\n\nOur minds tend to pick out familiar patterns. A clever designer can exploit this by creating references in his or her work to shapes and combinations with which viewers are already familiar. There are a few simple ideas that can be employed to help you achieve this: consistency, balance, and completion.\n\nConsistency\n\nA fairly simple way to unify the various disparate shapes on a page is by designing them with a certain amount of internal consistency. You don\u2019t need to apply an identical size, colour, border, or corner treatment to every single shape; devolving a design into boring repetition isn\u2019t what we\u2019re after here. But it certainly doesn\u2019t hurt to apply a set of common rules to most shapes within your work.\n\n\n\nConsider purevolume and its multiple rounded-corner panels. From the bottom of the site\u2019s main navigation to the grey \u201cExtras\u201d panels halfway down the page (shown above), multiple shapes use a common border radius for unity. Different colours, different sizes, different content, but the consistent outlines create a strong sense of similarity. Not that every shape on the site follows this rule; they break the pattern right at the top with a darker sharp-cornered header, and again with the thumbnails below. But the design remains unified, nonetheless.\n\nBalance\n\nArguably the biggest problem with the last.fm example earlier is one of balance. The area poking out of the bottom shape created a fairly obvious imbalance for no apparent reason. The right hand side is visually emphasized due to the greater area of pink coverage, but with the white gap left beside it, the emphasis seems unwarranted. It\u2019s possible to create tension in your design by mismatching shapes and throwing off the balance, but when that happens unintentionally it can look like a mistake.\n\n\n\nAbove are a few examples of design elements in balanced and unbalanced configurations. The examples in the top row are undeniably more pleasing to the eye than those in the bottom row. If these were fleshed out into full designs, those derived from the templates in the top row would naturally result in stronger work.\n\nTake a look at the header on 9Rules for a study in well-considered balance. On the left you\u2019ll see a couple of paragraphs of text, on the right you have floating navigational items, and both flank the site\u2019s logo. This unusual layout combines multiple design elements that look nothing alike, and places them together in a way that anchors each so that no one weighs down the header.\n\nCompletion\n\nAnd finally we come to the idea of completion. Shapes don\u2019t necessarily need hard outlines to be read visually as shapes, which can be exploited for various purposes. Notice how Zend\u2019s mid-page \u201cBusiness Topics\u201d and \u201cNews\u201d items (below) fade out to the right and bottom, but the placement of two of these side-by-side creates an impression of two panels rather than three disparate floating columns. By allowing the viewer\u2019s eye to complete the shapes, they\u2019ve lightened up the design of the page and removed inessential lines. In a busy design this technique could prove quite handy.\n\n\n\nAlong the same lines, the individual shapes within your design may also be combined visually to form outlines of larger shapes. The differently-coloured header and main content/sidebar shapes on Veerle\u2019s blog come together to form a single central panel, further emphasized by the slight drop shadow to the right.\n\nImplementation\n\nStudying how shape can be used effectively in design is simply a starting point. As with all things design-related, there are no hard and fast rules here; ultimately you may choose to bring these principles into your work more often, or break them for effect. But understanding how shapes interact within a page, and how that effect is ultimately perceived by viewers, is a key design principle you can use to impress your friends.", "year": "2007", "author": "Dave Shea", "author_slug": "daveshea", "published": "2007-12-16T00:00:00+00:00", "url": "https://24ways.org/2007/get-in-shape/", "topic": "design"} {"rowid": 73, "title": "How to Make Your Site Look Half-Decent in Half an Hour", "contents": "Programmers like me are often intimidated by design \u2013 but a little effort can give a huge return on investment. Here are one coder\u2019s tips for making any site quickly look more professional. \n\nI am a programmer. I am not a designer. I have a degree in computer science, and I don\u2019t mind Comic Sans. (It looks cheerful. Move on.)\n\nBut although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won\u2019t think a site is credible unless it also looks attractive.\n\nFor a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren\u2019t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. \n\nBut a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn\u2019t come close to the effect a professional designer could achieve, gathering these resources for improving a site\u2019s look and feel has been really helpful. \n\nIf I hadn\u2019t figured out some basic design shortcuts, it\u2019s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don\u2019t reach the audience they deserve, simply because their design doesn\u2019t match their execution. \n\nSo, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.\n\nOne thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. \n\nIf you are a designer, I would love to hear your suggestions for the best tools that I\u2019ve missed, and I\u2019d love to know how we programmers can do things better.\n\nWith that, on to the tools\u2026\n\n1. Use Bootstrap\n\nIf you\u2019re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. \n\nEssentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. \n\nAnother massive upside is that it makes it easy to make any site responsive, so you don\u2019t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want. \n\nIf you have more time, then Mark Otto\u2019s article on why and how Bootstrap was created at Twitter is well worth a read. \n\n2. Pimp Bootstrap\n\nUsing Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it\u2019s known. \n\nIf you\u2019re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can\u2019t achieve ourselves. Your site won\u2019t be unique, but it will look good quickly. \n\nLuckily, it\u2019s pretty easy to make Bootstrap not look too much like Bootstrap \u2013 using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. \n\nWe are going to customize this Bootstrap example page.\n\nThis already has some custom CSS in the . We\u2019ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we\u2019re ready to start customizing things.\n\n\n\n3. Fonts\n\nWeb fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we\u2019ll start there. \n\nFirst, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we\u2019re going to use one of DesignShack\u2019s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). \n\nThen we add these files to our . \n\n\n \n\n\u2026and this to custom.css: \n\nh1, h2, h3, h4, h5, h6 {\n font-family: 'Corben', Georgia, Times, serif;\n}\np, div {\n font-family: 'Nobile', Helvetica, Arial, sans-serif;\n}\n\nNow our example looks like this. It\u2019s not going to win any design awards, but it\u2019s immediately better:\n\n\n\nI also recommend the web font services Fontdeck, or Typekit \u2013 these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit\u2019s post is worth a read. \n\n4. Textures\n\nAn instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.\n\nIf only there was a superb resource listing attractive, free, ready-to-use textures\u2026 Oh wait, there\u2019s Atle Mo\u2019s Subtle Patterns. \n\nWe\u2019re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:\n\nbody { \n background: url(/img/cream_dust.png) repeat 0 0;\n}\n\nBang:\n\n\n\nFor some design background on patterns, I recommend reading through Smashing Magazine\u2019s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don\u2019t overdo it, or inadvertently obscure your text.)\n\nStill more to do, though. Onwards. \n\n5. Icons\n\nLast year\u2019s 24 ways taught us to use icon fonts for our site icons. \n\nThis is great for the time-pressed coder, because icon fonts don\u2019t just cut down on HTTP requests \u2013 they\u2019re a lot quicker to set up than image-based icons, too. \n\nBootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we\u2019re not going to bother here). \n\nTo start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:\n\n\n\nFinally, we\u2019ll add a truck icon to the main action button, as follows. Why a truck? Why not?\n\n Sign up today\n\nWe\u2019ll also tweak our CSS file to stop the icon nudging up against the button text:\n\n.jumbotron .btn i { \n margin-right: 8px; \n}\n\nAnd this is how it looks:\n\n\n\nNot the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. \n\nIf you\u2019d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won\u2019t work in IE7. \n\n6. CSS3\n\nThe next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. \n\nIf you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: \n\nh1 { \n text-shadow: 1px 1px 1px #ccc;\n}\n.div-that-you want-to-stand-out { \n box-shadow: 0 0 1em 1em #ccc;\n}\n\nWe have a little more time though, so we\u2019re going to do something more subtle. We\u2019ll add a radial gradient behind the main heading, using an online gradient editor. \n\nThe output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: \n\n\n\nAnd the effect \u2013 I don\u2019t know what a designer would think, but I like the way it makes the heading pop.\n\n\n\nFor a crash course in useful modern CSS effects, I highly recommend CodeSchool\u2019s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it\u2019s worth it for the time you\u2019ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. \n\n(Incidentally, if you find yourself fighting with basic float and display attributes in CSS \u2013 and there\u2019s no shame in it, CSS layout is not intuitive \u2013 I recommend the CSS Cross-Country course at CodeSchool.)\n\n7. Add a twist\n\nWe could leave it there, but we\u2019re going to add a background image, and give the site some personality. \n\nThis is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors \u2013 online image libraries where you can find and pay for images. They won\u2019t be unique, but for our purposes, that\u2019s fine. \n\nWe\u2019re going to use a Christmassy image. For a twist, we\u2019re going to use Backstretch to make it responsive. \n\nWe must pay for the image, then download it to our /img/ directory. Then, we set it as our \u2019s background-image, by including a JavaScript file with just the following line: \n\n$.backstretch(\"/img/winter.jpg\");\n\nWe also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:\n\n.container-narrow {\n background: url(/img/cream_dust_transparent.png) repeat 0 0;\n}\n\nWe also fiddle with the padding on body and .container-narrow a bit, and this is the result: \n\n\n\n(Aside: If this were a real site, I\u2019d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)\n\nHow to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. \n\n8. Colour schemes\n\nWe\u2019re just about getting there \u2013 though we\u2019re probably past half an hour now \u2013 but that button and that menu still both look awfully Bootstrappy. \n\nReal sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we\u2019re just going to borrow some colours from the image. We use Gimp\u2019s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. \n\nFinally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won\u2019t paste it all here, but you can find it in the CSS file. \n\nWe also reset the colour of the pills in the navigation menu, which is a bit easier: \n\n.nav-pills > .active > a, .nav-pills > .active > a:hover {\n background-color: #FF9473;\n}\n\nI\u2019m not sure if the result is great to be honest, but at least we\u2019ve lost those Bootstrap-blue buttons:\n\n\n\nAnother way to do it, if you didn\u2019t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. \n\nThe key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can\u2019t search for palettes by licence type, but many do have open licences. Here\u2019s a popular palette with a CC-BY-SA licence that allows reuse with attribution. \n\nAs above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.\n\n9. Read on\n\nWith the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. \n\nIf you have the time to invest, it\u2019s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy\u2019s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.\n\nIn the introduction to his book, David writes: \n\n\n\tNo group stands to gain more from design literacy than hackers do\u2026 The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.\n\n\nWell said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David\u2019s book.\n\nAnd the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.", "year": "2012", "author": "Anna Powell-Smith", "author_slug": "annapowellsmith", "published": "2012-12-16T00:00:00+00:00", "url": "https://24ways.org/2012/how-to-make-your-site-look-half-decent/", "topic": "design"} {"rowid": 236, "title": "Extreme Design", "contents": "Recently, I set out with twelve other designers and developers for a 19th century fortress on the Channel Island of Alderney. We were going to /dev/fort, a sort of band camp for geeks. Our cohort\u2019s mission: to think up, build and finish something \u2013 without readily available internet access.\n\n Alderney runway, photo by Chris Govias\n\n\n\nWait, no internet?\n\nWell, pretty much. As the creators of /dev/fort James Aylett and Mark Norman Francis put it: \u201cImagine a place with no distractions \u2013 no IM, no Twitter\u201d. But also no way to quickly look up a design pattern, code sample or source material. Like packing for camping, /dev/fort means bringing everything you\u2019ll need on your back or your hard drive: from long johns to your favourite icon set.\n\nWe got to work the first night discussing ideas for what we wanted to build. By the time breakfast was cleared up the next morning, we\u2019d settled on Russ\u2019s idea to make the Apollo 13 (PDF) transcript accessible. Days two and three were spent collaboratively planning (KJ style) what features we wanted to build, and unravelling the larger UX challenges of the project. The next five days were spent building it. Within 36 hours of touchdown at Southampton Airport, we launched our creation: spacelog.org\n\nThe weather was cold, the coal fire less than ideal, food and supplies a hike away, and the process lightning-fast. A week of designing under extreme circumstances called for an extreme process. Some of this was driven by James\u2019s and Norm\u2019s experience running these things, but a lot of it materialised while we were there \u2013 especially for our three-strong design team (myself, Gavin O\u2019 Carroll and Chris Govias) who, though we knew each other, had never worked together as a group in this kind of scenario before.\n\nThe outcome was a pretty spectacular process, with a some key takeaways useful for any small group trying to build something quickly.\n\nWhat it\u2019s like inside the fort\n\n/dev/fort has the pressure and pace of a hack day without being a hack day \u2013 primarily, no workshops or interruptions\u201a but also a different mentality. While hack days are typically developer-driven with a \u2018hack first, design later (if at all)\u2019 attitude, James was quick to tell the team to hold off from writing any code until we had a plan. This put a healthy pressure on the design and product folks to slash through the UX problems before we started building.\n\nWhile the fort had definitely more of a hack day feel, all of us were familiar with Agile methods, so we borrowed a few useful techniques such as morning stand-ups and an emphasis on teamwork. We cut some really good features to make our launch date, and chunked the work based on user goals, iterating as we went.\n\nWhat made this design process work?\n\nA golden ratio of teams\n\nMy personal experience both professionally and in free-form situations like this, is a tendency to get/hire a designer. Leaders of businesses, founders of start-ups, organisers of events: one designer is not enough! Finding one ace-blooded designer who can \u2018do everything\u2019 will always result in bottleneck and burnout. Like the nuances between different development languages, design is a multifaceted discipline, and very few can claim to be equally strong in every aspect. Overlap in skill set will result in a stronger, more robust interface.\n\nMore importantly, however, having lots of designers to go around meant that we all had the opportunity to pair with developers, polishing the details that don\u2019t usually get polished. As soon as we launched, the public reception of the design and UX was overwhelmingly positive (proof!). But also, a lot of people asked us who the designer was, attributing it to one person.\n\nWhile it\u2019s important to note that everyone in our team was multitalented (and could easily shift between roles, helping us all stay unblocked), the golden ratio James and Norm devised was two product/developer folks, three interaction designers and eight developers.\n\n photo by Ben Firshman\n\nEquality inside the fortress walls\n\nSomething magical about the fort is how everyone leaves the outside world on the drawbridge. Job titles, professional status, Twitter followers, and so on. Like scout camp, a mutual respect and trust is expected of all the participants. Like extreme programming, extreme design requires us all to be equal partners in a collaborative team. I think this is especially worth noting for designers; our past is filled with the clear hierarchy of the traditional studio system which, however important for taste and style, seems less compatible with modern web/software development methods.\n\nBeing equal doesn\u2019t mean being the same, however. We established clear roles and teams for ourselves on the second day, deferring to that person when a decision needed to be made. As the interface coalesced, the designers and developers took ownership over certain parts to ensure the details got looked after, while staying open to ideas and revisions from the rest of the cohort.\n\nCreate a space where everyone who enters is equal, but be sure to establish clear roles. Even if it\u2019s just for a short while, the environment will be beneficial.\n\n photo by Ben Firshman\n\nHang your heraldry from the rafters\n\nForts and castles are full of lore: coats of arms; paintings of battles; suits of armour. It\u2019s impossible not to be surrounded by these stories, words and ways of thinking. Like the whiteboards on the walls, putting organisational lore in your physical surroundings makes it impossible not to see.\n\nRyan Alexander brought some of those static-cling whiteboard sheets which were quickly filled with use cases; IA; team roles; and, most importantly, a glossary. As soon as we started working on the project, we realised we needed to get clear on what certain words meant: what was a logline, a range, a phase, a key moment? Were the back-end people using these words in the same way design and product was? Quickly writing up a glossary of terms meant everyone was instantly speaking the same language. There was no \u201cAh, I misunderstood because in the data structure x means y\u201d or, even worse, accidental seepage of technical language into the user interface copy.\n\nPut a glossary of your internal terminology somewhere big and fat on the wall. Stand around it and argue until you agree on what it says. Leave it up; don\u2019t underestimate the power of ambient communication and physical reference.\n\nPlan more, download less\n\nWhile internet is forbidden inside the fort, we did go on downloading expeditions: NASA photography; code documentation; and so on. The project wouldn\u2019t have been possible without a few trips to the web. We had two lists on the wall: groceries and supplies; internets \u2013 \u201cloo roll; Tom Stafford photo\u201c.\n\nThis changed our usual design process, forcing us to plan carefully and think of what we needed ahead of time. Getting to the internet was a thirty-minute hike up a snow covered cliff to the town airport, so you really had to need it, too. \n\n The path to the internet\n\nFor the visual design, especially, this resulted in more focus up front, and communication between the designers on what assets we required. It made us make decisions earlier and stick with them, creating less distraction and churn later in the process. \n\nTry it at home: unplug once you\u2019ve got the things you need. As an artist, it\u2019s easier to let your inner voice shine through if you\u2019re not looking at other people\u2019s work while creating.\n\nSocial design\n\nFinally, our design team experimented with a collaborative approach to wireframing. Once we had collectively nailed down use cases, IA, user journeys and other critical artefacts, we tried a pairing approach. One person drew in Illustrator in real time as the other two articulated what to draw. (This would work equally well with two people, but with three it meant that one of us could jump up and consult the lore on the walls or clarify a technical detail.) The result: we ended up considering more alternatives and quickly rallying around one solution, and resolved difficult problems more quickly.\n\nAt a certain stage we discovered it was more efficient for one person to take over \u2013 this happened around the time when the basic wireframes existed in Illustrator and we\u2019d collectively run through the use cases, making sure that everything was accounted for in a broad sense. At this point, take a break, go have a beer, and give yourself a pat on the back.\n\nPut the files somewhere accessible so everyone can use them as their base, and divide up the more detailed UI problems, screens or journeys. At this level of detail it\u2019s better to have your personal headspace.\n\nGavin called this \u2018social design\u2019. Chatting and drawing in real time turned what was normally a rather solitary act into a very social process, with some really promising results. I\u2019d tried something like this before with product or developer folks, and it can work \u2013 but there\u2019s something really beautiful about switching places and everyone involved being equally quick at drawing. That\u2019s not something you get with non-designers, and frequent swapping of the \u2018driver\u2019 and \u2018observer\u2019 roles is a key aspect to pairing.\n\nTackle the forest collectively and the trees individually \u2013 it will make your framework more robust and your details more polished. Win/win. \n\nThe return home\n\nGrateful to see a 3G signal on our phones again, our flight off the island was delayed, allowing for a flurry of domain name look-ups, Twitter catch-up, and e-mails to loved ones. A week in an isolated fort really made me appreciate continuous connectivity, but also just how unique some of these processes might be. \n\nYou just never know what crazy place you might be designing from next.", "year": "2010", "author": "Hannah Donovan", "author_slug": "hannahdonovan", "published": "2010-12-09T00:00:00+00:00", "url": "https://24ways.org/2010/extreme-design/", "topic": "process"} {"rowid": 202, "title": "Design Systems and CSS Grid", "contents": "Recently, my client has been looking at creating a few new marketing pages for their website. They currently have a design system in place but they\u2019re looking to push this forward into 2018 with some small and possibly some larger changes.\nTo start with we are creating a couple of new marketing pages. As well as making use of existing components within the design systems component library there are a couple of new components. Looking at the first couple of sketch files I felt this would be a great opportunity to use CSS Grid, to me the newer components need to be laid out on that page and grid would help with this perfectly.\n\nAs well as this layout of the new components and the text within it, imagery would be used that breaks out of the grid and pushes itself into the spaces where the text is aligned.\nThe existing grid system\nWhen the site was rebuilt in 2015 the team decided to make use of Sass and Susy, a \u201clightweight grid-layout engine using Sass\u201d. It was built separating the grid system from the components that would be laid out on the page with a container, a row, an optional column, and a block.\nTo make use of the grid system on a page for a component that would take the full width of the row you would have to write something like this:\n\n\t\t\t\t
\n\t\t\t(
\n\t\t\t