{"rowid": 252, "title": "Turn Jekyll up to Eleventy", "contents": "Sometimes it pays not to over complicate things. While many of the sites we use on a daily basis require relational databases to manage their content and dynamic pages to respond to user input, for smaller, simpler sites, serving pre-rendered static HTML is usually a much cheaper \u2014 and more secure \u2014 option. \nThe JAMstack (JavaScript, reusable APIs, and prebuilt Markup) is a popular marketing term for this way of building websites, but in some ways it\u2019s a return to how things were in the early days of the web, before developers started tinkering with CGI scripts or Personal HomePage. Indeed, my website has always served pre-rendered HTML; first with the aid of Movable Type and more recently using Jekyll, which Anna wrote about in 2013.\nBy combining three approachable languages \u2014 Markdown for content, YAML for data and Liquid for templating \u2014 the ergonomics of Jekyll found broad appeal, influencing the design of the many static site generators that followed. But Jekyll is not without its faults. Aside from notoriously slow build times, it\u2019s also built using Ruby. While this is an elegant programming language, it is yet another ecosystem to understand and manage, and often alongside one we already use: JavaScript. For all my time using Jekyll, I would think to myself \u201cthis, but in Node\u201d. Thankfully, one of Santa\u2019s elves (Zach Leatherman) granted my Atwoodian wish and placed such a static site generator under my tree.\nIntroducing Eleventy\nEleventy is a more flexible alternative Jekyll. Besides being written in Node, it\u2019s less strict about how to organise files and, in addition to Liquid, supports other templating languages like EJS, Pug, Handlebars and Nunjucks. Best of all, its build times are significantly faster (with future optimisations promising further gains).\nAs content is saved using the familiar combination of YAML front matter and Markdown, transitioning from Jekyll to Eleventy may seem like a reasonable idea. Yet as I\u2019ve discovered, there are a few gotchas. If you\u2019ve been considering making the switch, here are a few tips and tricks to help you on your way1.\nNote: Throughout this article, I\u2019ll be converting Matt Cone\u2019s Markdown Guide site as an example. If you want to follow along, start by cloning the git repository, and then change into the project directory:\ngit clone https://github.com/mattcone/markdown-guide.git\ncd markdown-guide\nBefore you start\nIf you\u2019ve used tools like Grunt, Gulp or Webpack, you\u2019ll be familiar with Node.js but, if you\u2019ve been exclusively using Jekyll to compile your assets as well as generate your HTML, now\u2019s the time to install Node.js and set up your project to work with its package manager, NPM:\n\nInstall Node.js:\n\nMac: If you haven\u2019t already, I recommend installing Homebrew, a package manager for the Mac. Then in the Terminal type brew install node.\nWindows: Download the Windows installer from the Node.js website and follow the instructions.\n\nInitiate NPM: Ensure you are in the directory of your project and then type npm init. This command will ask you a few questions before creating a file called package.json. Like RubyGems\u2019s Gemfile, this file contains a list of your project\u2019s third-party dependencies.\n\nIf you\u2019re managing your site with Git, make sure to add node_modules to your .gitignore file too. Unlike RubyGems, NPM stores its dependencies alongside your project files. This folder can get quite large, and as it contains binaries compiled to work with the host computer, it shouldn\u2019t be version controlled. Eleventy will also honour the contents of this file, meaning anything you want Git to ignore, Eleventy will ignore too.\nInstalling Eleventy\nWith Node.js installed and your project setup to work with NPM, we can now install Eleventy as a dependency:\nnpm install --save-dev @11ty/eleventy\nIf you open package.json you should see the following:\n\u2026\n\"devDependencies\": {\n  \"@11ty/eleventy\": \"^0.6.0\"\n}\n\u2026\nWe can now run Eleventy from the command line using NPM\u2019s npx command. For example, to covert the README.md file to HTML, we can run the following:\nnpx eleventy --input=README.md --formats=md\nThis command will generate a rendered HTML file at _site/README/index.html. Like Jekyll, Eleventy shares the same default name for its output directory (_site), a pattern we will see repeatedly during the transition.\nConfiguration\nWhereas Jekyll uses the declarative YAML syntax for its configuration file, Eleventy uses JavaScript. This allows its options to be scripted, enabling some powerful possibilities as we\u2019ll see later on.\nWe\u2019ll start by creating our configuration file (.eleventy.js), copying the relevant settings in _config.yml over to their equivalent options:\nmodule.exports = function(eleventyConfig) {\n  return {\n    dir: {\n      input: \"./\",      // Equivalent to Jekyll's source property\n      output: \"./_site\" // Equivalent to Jekyll's destination property\n    }\n  };\n};\nA few other things to bear in mind:\n\n\nWhereas Jekyll allows you to list folders and files to ignore under its exclude property, Eleventy looks for these values inside a file called .eleventyignore (in addition to .gitignore).\n\nBy default, Eleventy uses markdown-it to parse Markdown. If your content uses advanced syntax features (such as abbreviations, definition lists and footnotes), you\u2019ll need to pass Eleventy an instance of this (or another) Markdown library configured with the relevant options and plugins.\n\nLayouts\nOne area Eleventy currently lacks flexibility is the location of layouts, which must reside within the _includes directory (see this issue on GitHub).\nWanting to keep our layouts together, we\u2019ll move them from _layouts to _includes/layouts, and then update references to incorporate the layouts sub-folder. We could update the layout: frontmatter property in each of our content files, but another option is to create aliases in Eleventy\u2019s config:\nmodule.exports = function(eleventyConfig) {\n  // Aliases are in relation to the _includes folder\n  eleventyConfig.addLayoutAlias('about', 'layouts/about.html');\n  eleventyConfig.addLayoutAlias('book', 'layouts/book.html');\n  eleventyConfig.addLayoutAlias('default', 'layouts/default.html');\n\n  return {\n    dir: {\n      input: \"./\",\n      output: \"./_site\"\n    }\n  };\n}\nDetermining which template language to use\nEleventy will transform Markdown (.md) files using Liquid by default, but we\u2019ll need to tell Eleventy how to process other files that are using Liquid templates. There are a few ways to achieve this, but the easiest is to use file extensions. In our case, we have some files in our api folder that we want to process with Liquid and output as JSON. By appending the .liquid file extension (i.e. basic-syntax.json becomes basic-syntax.json.liquid), Eleventy will know what to do.\nVariables\nOn the surface, Jekyll and Eleventy appear broadly similar, but as each models its content and data a little differently, some template variables will need updating.\nSite variables\nAlongside build settings, Jekyll let\u2019s you store common values in its configuration file which can be accessed in our templates via the site.* namespace. For example, in our Markdown Guide, we have the following values:\ntitle: \"Markdown Guide\"\nurl: https://www.markdownguide.org\nbaseurl: \"\"\nrepo: http://github.com/mattcone/markdown-guide\ncomments: false\nauthor:\n  name: \"Matt Cone\"\nog_locale: \"en_US\"\nEleventy\u2019s configuration uses JavaScript which is not suited to storing values like this. However, like Jekyll, we can use data files to store common values. If we add our site-wide values to a JSON file inside a folder called _data and name this file site.json, we can keep the site.* namespace and leave our variables unchanged.\n{\n  \"title\": \"Markdown Guide\",\n  \"url\": \"https://www.markdownguide.org\",\n  \"baseurl\": \"\",\n  \"repo\": \"http://github.com/mattcone/markdown-guide\",\n  \"comments\": false,\n  \"author\": {\n    \"name\": \"Matt Cone\"\n  },\n  \"og_locale\": \"en_US\"\n}\nPage variables\nThe table below shows a mapping of common page variables. As a rule, frontmatter properties are accessed directly, whereas derived metadata values (things like URLs, dates etc.) get prefixed with the page.* namespace:\n\n\n\nJekyll\nEleventy\n\n\n\n\npage.url\npage.url\n\n\npage.date\npage.date\n\n\npage.path\npage.inputPath\n\n\npage.id\npage.outputPath\n\n\npage.name\npage.fileSlug\n\n\npage.content\ncontent\n\n\npage.title\ntitle\n\n\npage.foobar\nfoobar\n\n\n\nWhen iterating through pages, frontmatter values are available via the data object while content is available via templateContent:\n\n\n\nJekyll\nEleventy\n\n\n\n\nitem.url\nitem.url\n\n\nitem.date\nitem.date\n\n\nitem.path\nitem.inputPath\n\n\nitem.name\nitem.fileSlug\n\n\nitem.id\nitem.outputPath\n\n\nitem.content\nitem.templateContent\n\n\nitem.title\nitem.data.title\n\n\nitem.foobar\nitem.data.foobar\n\n\n\nIdeally the discrepancy between page and item variables will change in a future version (see this GitHub issue), making it easier to understand the way Eleventy structures its data.\nPagination variables\nWhereas Jekyll\u2019s pagination feature is limited to paginating posts on one page, Eleventy allows you to paginate any collection of documents or data. Given this disparity, the changes to pagination are more significant, but this table shows a mapping of equivalent variables:\n\n\n\nJekyll\nEleventy\n\n\n\n\npaginator.page\npagination.pageNumber\n\n\npaginator.per_page\npagination.size\n\n\npaginator.posts\npagination.items\n\n\npaginator.previous_page_path\npagination.previousPageHref\n\n\npaginator.next_page_path\npagination.nextPageHref\n\n\n\nFilters\nAlthough Jekyll uses Liquid, it provides a set of filters that are not part of the core Liquid library. There are quite a few \u2014 more than can be covered by this article \u2014 but you can replicate them by using Eleventy\u2019s addFilter configuration option. Let\u2019s convert two used by our Markdown Guide: jsonify and where.\nThe jsonify filter outputs an object or string as valid JSON. As JavaScript provides a native JSON method, we can use this in our replacement filter. addFilter takes two arguments; the first is the name of the filter and the second is the function to which we will pass the content we want to transform:\n// {{ variable | jsonify }}\neleventyConfig.addFilter('jsonify', function (variable) {\n  return JSON.stringify(variable);\n});\nJekyll\u2019s where filter is a little more complicated in that it takes two additional arguments: the key to look for, and the value it should match:\n{{ site.members | where: \"graduation_year\",\"2014\" }}\nTo account for this, instead of passing one value to the second argument of addFilter, we can instead pass three: the array we want to examine, the key we want to look for and the value it should match:\n// {{ array | where: key,value }}\neleventyConfig.addFilter('where', function (array, key, value) {\n  return array.filter(item => {\n    const keys = key.split('.');\n    const reducedKey = keys.reduce((object, key) => {\n      return object[key];\n    }, item);\n\n    return (reducedKey === value ? item : false);\n  });\n});\nThere\u2019s quite a bit going on within this filter, but I\u2019ll try to explain. Essentially we\u2019re examining each item in our array, reducing key (passed as a string using dot notation) so that it can be parsed correctly (as an object reference) before comparing its value to value. If it matches, item remains in the returned array, else it\u2019s removed. Phew!\nIncludes\nAs with filters, Jekyll provides a set of tags that aren\u2019t strictly part of Liquid either. This includes one of the most useful, the include tag. LiquidJS, the library Eleventy uses, does provide an  include tag, but one using the slightly different syntax defined by Shopify. If you\u2019re not passing variables to your includes, everything should work without modification. Otherwise, note that whereas with Jekyll you would do this:\n<!-- page.html -->\n{% include include.html value=\"key\" %}\n\n<!-- include.html -->\n{{ include.value }}\nin Eleventy, you would do this:\n<!-- page.html -->\n{% include \"include.html\", value: \"key\" %}\n\n<!-- include.html -->\n{{ value }}\nA downside of Shopify\u2019s syntax is that variable assignments are no longer scoped to the include and can therefore leak; keep this in mind when converting your templates as you may need to make further adjustments.\nTweaking Liquid\nYou may have noticed in the above example that LiquidJS expects the names of included files to be quoted (else it treats them as variables). We could update our templates to add quotes around file names (the recommended approach), but we could also disable this behaviour by setting LiquidJS\u2019s dynamicPartials option to false. Additionally, Eleventy doesn\u2019t support the include_relative tag, meaning you can\u2019t include files relative to the current document. However, LiquidJS does let us define multiple paths to look for included files via its root option. \nThankfully, Eleventy allows us to pass options to LiquidJS:\neleventyConfig.setLiquidOptions({\n  dynamicPartials: false,\n  root: [\n    '_includes',\n    '.'\n  ]\n});\nCollections\nJekyll\u2019s collections feature lets authors create arbitrary collections of documents beyond pages and posts. Eleventy provides a similar feature, but in a far more powerful way.\nCollections in Jekyll\nIn Jekyll, creating collections requires you to add the name of your collections to _config.yml and create corresponding folders in your project. Our Markdown Guide has two collections:\ncollections:\n  - basic-syntax\n  - extended-syntax\nThese correspond to the folders _basic-syntax and _extended-syntax whose content we can iterate over like so:\n{% for syntax in site.extended-syntax %}\n  {{ syntax.title }}\n{% endfor %}\nCollections in Eleventy\nThere are two ways you can set up collections in 11ty. The first, and most straightforward, is to use the tag property in content files:\n---\ntitle: Strikethrough\nsyntax-id: strikethrough\nsyntax-summary: \"~~The world is flat.~~\"\ntag: extended-syntax\n---\nWe can then iterate over tagged content like this:\n{% for syntax in collections.extended-syntax %}\n  {{ syntax.data.title }}\n{% endfor %}\nEleventy also allows us to configure collections programmatically. For example, instead of using tags, we can search for files using a glob pattern (a way of specifying a set of filenames to search for using wildcard characters):\neleventyConfig.addCollection('basic-syntax', collection => {\n  return collection.getFilteredByGlob('_basic-syntax/*.md');\n});\n\neleventyConfig.addCollection('extended-syntax', collection => {\n  return collection.getFilteredByGlob('_extended-syntax/*.md');\n});\nWe can extend this further. For example, say we wanted to sort a collection by the display_order property in our document\u2019s frontmatter. We could take the results of collection.getFilteredByGlob and then use JavaScript\u2019s sort method to sort the result:\neleventyConfig.addCollection('example', collection => {\n  return collection.getFilteredByGlob('_examples/*.md').sort((a, b) => {\n    return a.data.display_order - b.data.display_order;\n  });\n});\nHopefully, this gives you just a hint of what\u2019s possible using this approach.\nUsing directory data to manage defaults\nBy default, Eleventy will maintain the structure of your content files when generating your site. In our case, that means /_basic-syntax/lists.md is generated as /_basic-syntax/lists/index.html. Like Jekyll, we can change where files are saved using the permalink property. For example, if we want the URL for this page to be /basic-syntax/lists.html we can add the following:\n---\ntitle: Lists\nsyntax-id: lists\napi: \"no\"\npermalink: /basic-syntax/lists.html\n---\nAgain, this is probably not something we want to manage on a file-by-file basis but again, Eleventy has features that can help: directory data and permalink variables.\nFor example, to achieve the above for all content stored in the _basic-syntax folder, we can create a JSON file that shares the name of that folder and sits inside it, i.e. _basic-syntax/_basic-syntax.json and set our default values. For permalinks, we can use Liquid templating to construct our desired path:\n{\n  \"layout\": \"syntax\",\n  \"tag\": \"basic-syntax\",\n  \"permalink\": \"basic-syntax/{{ title | slug }}.html\"\n}\nHowever, Markdown Guide doesn\u2019t publish syntax examples at individual permanent URLs, it merely uses content files to store data. So let\u2019s change things around a little. No longer tied to Jekyll\u2019s rules about where collection folders should be saved and how they should be labelled, we\u2019ll move them into a folder called _content:\nmarkdown-guide\n\u2514\u2500\u2500 _content\n    \u251c\u2500\u2500 basic-syntax\n    \u251c\u2500\u2500 extended-syntax\n    \u251c\u2500\u2500 getting-started\n    \u2514\u2500\u2500 _content.json\nWe will also add a directory data file (_content.json) inside this folder. As directory data is applied recursively, setting permalink to false will mean all content in this folder and its children will no longer be published:\n{\n  \"permalink\": false\n}\nStatic files\nEleventy only transforms files whose template language it\u2019s familiar with. But often we may have static assets that don\u2019t need converting, but do need copying to the destination directory. For this, we can use pass-through file copy. In our configuration file, we tell Eleventy what folders/files to copy with the addPassthroughCopy option. Then in the return statement, we enable this feature by setting passthroughFileCopy to true:\nmodule.exports = function(eleventyConfig) {\n  \u2026\n\n  // Copy the `assets` directory to the compiled site folder\n  eleventyConfig.addPassthroughCopy('assets');\n\n  return {\n    dir: {\n      input: \"./\",\n      output: \"./_site\"\n    },\n    passthroughFileCopy: true\n  };\n}\nFinal considerations\nAssets\nUnlike Jekyll, Eleventy provides no support for asset compilation or bundling scripts \u2014 we have plenty of choices in that department already. If you\u2019ve been using Jekyll to compile Sass files into CSS, or CoffeeScript into Javascript, you will need to research alternative options, options which are beyond the scope of this article, sadly.\nPublishing to GitHub Pages\nOne of the benefits of Jekyll is its deep integration with GitHub Pages. To publish an Eleventy generated site \u2014 or any site not built with Jekyll \u2014 to GitHub Pages can be quite involved, but typically involves copying the generated site to the gh-pages branch or including that branch as a submodule. Alternatively, you could use a continuous integration service like Travis or CircleCI and push the generated site to your web server. It\u2019s enough to make your head spin! Perhaps for this reason, a number of specialised static site hosts have emerged such as Netlify and Google Firebase. But remember; you can publish a static site almost anywhere!\n\nGoing one louder\nIf you\u2019ve been considering making the switch, I hope this brief overview has been helpful. But it also serves as a reminder why it can be prudent to avoid jumping aboard bandwagons. \nWhile it\u2019s fun to try new software and emerging technologies, doing so can require a lot of work and compromise. For all of Eleventy\u2019s appeal, it\u2019s only a year old so has little in the way of an ecosystem of plugins or themes. It also only has one maintainer. Jekyll on the other hand is a mature project with a large community of maintainers and contributors supporting it.\nI moved my site to Eleventy because the slowness and inflexibility of Jekyll was preventing me from doing the things I wanted to do. But I also had time to invest in the transition. After reading this guide, and considering the specific requirements of your project, you may decide to stick with Jekyll, especially if the output will essentially stay the same. And that\u2019s perfectly fine! \nBut these go to 11.\n\n\n\n\nInformation provided is correct as of Eleventy v0.6.0 and Jekyll v3.8.5\u00a0\u21a9", "year": "2018", "author": "Paul Lloyd", "author_slug": "paulrobertlloyd", "published": "2018-12-11T00:00:00+00:00", "url": "https://24ways.org/2018/turn-jekyll-up-to-eleventy/", "topic": "content"}
{"rowid": 275, "title": "Context First: Web Strategy in Four Handy Ws", "contents": "Many, many years ago, before web design became my proper job, I trained and worked as a journalist. I studied publishing in London and spent three fun years learning how to take a few little nuggets of information and turn them into a story. I learned a bunch of stuff that has all been a huge help to my design career. Flatplanning, layout, typographic theory. All of these disciplines have since translated really well to web design, but without doubt the most useful thing I learned was how to ask difficult questions.\n\nPretty much from day one of journalism school they hammer into you the importance of the Five Ws. Five disarmingly simple lines of enquiry that eloquently manage to provide the meat of any decent story. And with alliteration thrown in too. For a young journo, it\u2019s almost too good to be true.\n\nWho? What? Where? When? Why? It seems so obvious to almost be trite but, fundamentally, any story that manages to answer those questions for the reader is doing a pretty good job. You\u2019ll probably have noticed feeling underwhelmed by certain news pieces in the past \u2013 disappointed, like something was missing. Some irritating oversight that really lets the story down. No doubt it was one of the Ws \u2013 those innocuous little suckers are generally only noticeable by their absence, but they sure get missed when they\u2019re not there. \n\nQuestion everything\n\nI\u2019ve always been curious. An inveterate tinkerer with things and asker of dopey questions, often to the point of abject annoyance for anyone unfortunate enough to have ended up in my line of fire. So, naturally, the Five Ws started drifting into other areas of my life. I\u2019d scrutinize everything, trying to justify or explain my rationale using these Ws, but I\u2019d also find myself ripping apart the stuff that clearly couldn\u2019t justify itself against the same criteria.\n\nSo when I started working as a designer I applied the same logic and, sure enough, the Ws pretty much mapped to the exact same needs we had for gathering requirements at the start of a project. It seemed so obvious, such a simple way to establish the purpose of a product. What was it for? Why we were making it? And, of course, who were we making it for? It forced clients to stop and think, when really what they wanted was to get going and see something shiny. Sometimes that was a tricky conversation to have, but it\u2019s no coincidence that those who got it also understood the value of strategy and went on to have good solid products, while those that didn\u2019t often ended up with arrogantly insular and very shiny but ultimately unsatisfying and expendable products. Empty vessels make the most noise and all that\u2026\n\nContent first\n\nI was both surprised and pleased when the whole content first idea started to rear its head a couple of years back. Pleased, because without doubt it\u2019s absolutely the right way to work. And surprised, because personally it\u2019s always been the way I\u2019ve done it \u2013 I wasn\u2019t aware there was even an alternative way. Content in some form or another is the whole reason we were making the things we were making. I can\u2019t even imagine how you\u2019d start figuring out what a site needs to do, how it should be structured, or how it should look without a really good idea of what that content might be. It baffles me still that this was somehow news to a lot of people. What on earth were they doing? Design without purpose is just folly, surely?\n\nIt\u2019s great to see the idea gaining momentum but, having watched it unfold, it occurred to me recently that although it\u2019s fantastic to see a tangible shift in thinking \u2013 away from those bleak times, where making things up was somehow deemed an appropriate way to do things \u2013 there\u2019s now a new bad guy in town.\n\nWith any buzzword solution of the moment, there\u2019s always a catch, and it seems like some have taken the content first approach a little too literally. By which I mean, it\u2019s literally the first thing they do. The project starts, there\u2019s a very cursory nod towards gathering requirements, and off they go, cranking content. Writing copy, making video, commissioning illustrations.\n\nAll that\u2019s happened is that the \u2018making stuff up\u2019 part has shifted along the line, away from layout and UI, back to the content. \n\nStarting is too easy\n\nI can\u2019t remember where I first heard that phrase, but it\u2019s a great sentiment which applies to so much of what we do on the web. The medium is so accessible and to an extent disposable; throwing things together quickly carries far less burden than in any other industry. We\u2019re used to tweaking as we go, changing bits, iterating things into shape. The ubiquitous beta tag has become the ultimate caveat, and has made the unfinished and unpolished acceptable. Of course, that can work brilliantly in some circumstances. Occasionally, a product offers such a paradigm shift it\u2019s beyond the level of deep planning and prelaunch finessing we\u2019d ideally like. But, in the main, for most client sites we work on, there really is no excuse not to do things properly. To ask the tricky questions, to challenge preconceptions and really understand the Ws behind the products we\u2019re making before we even start. \n\nThe four Ws\n\nFor product definition, only four of the five Ws really apply, although there\u2019s a lot of discussion around the idea of when being an influencing factor. For example, the context of a user\u2019s engagement with your product is something you can make a call on depending on the specifics of the project.\n\nSo, here\u2019s my take on the four essential Ws. I\u2019ll point out here that, of course, these are not intended to be autocratic dictums. Your needs may differ, your clients\u2019 needs may differ, but these four starting points will get you pretty close to where you need to be.\n\nWho \n\nIt\u2019s surprising just how many projects start without a real understanding of the intended audience. Many clients think they have an idea, but without really knowing \u2013 it\u2019s presumptive at best, and we all know what presumption is the mother of, right? Of course, we can\u2019t know our audiences in the same way a small shop owner might know their customers. But we can at least strive to find out what type of people are likely to be using the product. I\u2019m not talking about deep user research. That should come later.\n\nThese are the absolute basics. What\u2019s the context for their visit? How informed are they? What\u2019s their level of comprehension? Are they able to self-identify and relate to categories you have created? I could go on, and it changes on a per-project basis. You\u2019ll only find this out by speaking to them, if not in person, then indirectly through surveys, questionnaires or polls. The mechanism is less important than actually reaching out and engaging with them, because without that understanding it\u2019s impossible to start to design with any empathy.\n\nWhat\n\nOnce you become deeply involved directly with a product or service, it\u2019s notoriously difficult to see things as an outsider would. You learn the thing inside and out, you develop shortcuts and internal phraseology. Colloquialisms creep in. You become too close. So it\u2019s no surprise when clients sometimes struggle to explain what it is their product actually does in a way that others can understand.\n\nOften products are complex but, really, the core reasons behind someone wanting to use that product are very simple. There\u2019s a value proposition for the customer and, if they choose to engage with it, there\u2019s a value exchange. If that proposition or exchange isn\u2019t transparent, then people become confused and will likely go elsewhere. Make sure both your client and you really understand what that proposition is and, in turn, what the expected exchange should be. In a nutshell: what is the intended outcome of that engagement? Often the best way to do this is strip everything back to nothing. Verbosity is rife on the web. Just because it\u2019s easy to create content, that shouldn\u2019t be a reason to do so. Figure out what the value proposition is and then reintroduce content elements that genuinely help explain or present that to a level that is appropriate for the audience. \n\nWhy \n\nIn advertising, they talk about the truths behind a product or service. Truths can be both tangible or abstract, but the most important part is the resonance those truths hit with a customer. In a digital product or service those truths are often exposed as benefits. Why is this what I need? Why will it work for me? Why should I trust you? The why is one of the more fluffy Ws, yet it\u2019s such an important one to nail. Clients can get prickly when you ask them to justify the why behind their product, but it\u2019s a fantastic way to make sure the value proposition is clear, realistic and meets with the expectations of both client and customer.\n\nIt\u2019s our job as designers to question things: we\u2019re not just a pair of hands for clients. Just recently I spoke to a potential client about a site for his business. I asked him why people would use his product and also why his product seemed so fractured in its direction. He couldnt answer that question so, instead of ploughing on regardless, he went back to his directors and is now re-evaluating that business. It was awkward but he thanked me and hopefully he\u2019ll have a better product as a result.\n\nWhere\n\nIn this instance, where is not so much a geographical thing, although in some cases that level of context may indeed become a influencing factor\u2026 The where we\u2019re talking about here is the position of the product in relation to others around it. By looking at competitors or similar services around the one you are designing, you can start to get a sense for many of the things that are otherwise hard to pin down or have yet to be defined. For example, in a collection of sites all selling cars, where does yours fit most closely? Where are the overlaps? How are they communicating to their customers? How is the product range presented or categorized?\n\nIt\u2019s good to look around and see how others are doing it. Not in a quest for homogeneity but more to reference or to avoid certain patterns that may or may not make sense for your own particular product. Clients often strive to be different for the sake of it. They feel they need to provide distinction by going against the flow a bit. We know different. We know users love convention. They embrace familiar mental models. They\u2019re comfortable with things that they\u2019ve experienced elsewhere. By showing your client that position is a vital part of their strategy, you can help shape their product into something great. \n\nTo conclude\n\nSo there we have it \u2013 the four Ws. Each part tells a different and vital part of the story you need to be able to make a really good product. It might sound like a lot of work, particularly when the client is breathing down your neck expecting to see things, but without those pieces in place, the story you\u2019re building your product on, and the content that you\u2019re creating to form that product can only ever fit into one genre. Fiction.", "year": "2011", "author": "Alex Morris", "author_slug": "alexmorris", "published": "2011-12-10T00:00:00+00:00", "url": "https://24ways.org/2011/context-first/", "topic": "content"}
{"rowid": 287, "title": "Extracting the Content", "contents": "As we throw away our canvas in approaches and yearn for a content-out process, there remains a pain point: the Content. It is spoken of in the hushed tones usually reserved for Lord Voldemort. The-thing-that-someone-else-is-responsible-for-that-must-not-be-named.\n\nDesigners and developers have been burned before by not knowing what the Content is, how long it is, what style it is and when the hell it\u2019s actually going to be delivered, in internet eons past. Warily, they ask clients for it. But clients don\u2019t know what to make, or what is good, because no one taught them this in business school. Designers struggle to describe what they need and when, so the conversation gets put off until it\u2019s almost too late, and then everyone is relieved that they can take the cop-out of putting up a blog and maybe some product descriptions from the brochure.\n\nThe Content in content out.\n\nI\u2019m guessing, as a smart, sophisticated, and, may I say, nicely-scented reader of the honourable and venerable tradition of 24 ways, that you sense something better is out there. Bunches of boxes to fill in just don\u2019t cut it any more in a responsive web design world. The first question is, how are you going to design something to ensure users have the easiest access to the best Content, if you haven\u2019t defined at the beginning what that Content is? Of course, it\u2019s more than possible that your clients have done lots of user research before approaching you to start this project, and have a plethora of finely tuned Content for you to design with.\n\nHave you finished laughing yet? Alright then. Let\u2019s just assume that, for whatever reason of gross oversight, this hasn\u2019t happened. What next?\n\nBringing up Content for the first time with a client is like discussing contraception when you\u2019re in a new relationship. It might be awkward and either party would probably rather be doing something else, but it needs to be broached before any action happens (that, and it\u2019s disastrous to assume the other party has the matter in hand). If we can\u2019t talk about it, how can we expect people to be doing it right and not making stupid mistakes? That being the case, how do we talk about Content? Let\u2019s start by finding a way to talk about it without blushing and scuffing our shoes. And there\u2019s a reason I\u2019ve been treating Content as a Proper Noun. \n\nThe first step, and I mean really-first-step-way-back-at-the-beginning-of-the-project-while-you-are-still-scoping-out-what-the-hell-you-might-do-for-each-other-and-it\u2019s-still-all-a-bit-awkward-like-a-first-date, is for you to explain to the client how important it is that you, together, work out what is important to your users as part of the user experience design, so that your users get the best user experience. The trouble is that, in most cases, this would lead to blank stares, possibly followed by a light cough and a query about using Comic Sans because it seems friendly.\n\nLet\u2019s start by ensuring your clients understand the task ahead. You see, all the time we talk about the Content we do our clients a big disservice. Content is poorly defined. It looms over a project completion point like an unscalable (in the sense of a dozen stacked Kilimanjaros), seething, massive, singular entity. The Content.\n\nDefining the problem. \n\nWe should really be thinking of the Content as \u2018contents\u2019; as many parts that come together to form a mighty experience, like hit 90s kids\u2019 TV show Mighty Morphin Power Rangers*.\n\n*For those of you who might have missed the Power Rangers, they were five teenagers with attitude, each given crazy mad individual skillz and a coloured lycra suit from an alien overlord. In return, they had to fight a new monster of the week using their abilities and weaponry in sync (even if the audio was not) and then, finally, in thrilling combination as a Humongous Mechanoid Machine of Awesome. They literally joined their individual selves, accessories and vehicles into a big robot. It was a toy manufacturer\u2019s wet dream.\n\nSo, why do I say Content is like the Power Rangers? Because Content is not just a humongous mecha. It is a combination of well-crafted pieces of contents that come together to form a well-crafted humongous mecha. Of Content.\n\nThe Red Power Ranger was always the leader. You can imagine your text contents, found on about pages, product descriptions, blog articles, and so on, as being your Red Power Ranger.\n\nMaybe your pictures are your Yellow Power Ranger; video is Blue (not used as much as the others, but really impressive when given a good storyline); maybe Pink is your infographics (it\u2019s wrong to find it sexier than the other equally important Rangers, but you kind of do anyway). And so on. \n\nThese bits of content \u2013 Red Text Ranger, Yellow Picture Ranger and others \u2013 often join together on a page, like they are teaming up to fight the bad guy in an action scene, and when they all come together (your standard workaday huge mecha) in a launched site, that\u2019s when Content becomes an entity.\n\nWhile you might have a vision for the whole site, Content rarely works that way. Of course, you keep your eye on the bigger prize, the completion of your mega robot, but to get there you need to assemble your working parts, the cogs and springs of contents that will mesh together to finally create your Humongous Mecha of Content. You create parts and join them to form a whole. (It\u2019s rarely seamless; often we need to adjust as we go, but we can create our Mecha\u2019s blueprint by making sure we have all the requisite parts.)\n\nThe point here is the order these parts were created. No alien overlord plans a Humongous Mechanoid and then thinks, \u201cGee, how can I split this into smaller fighting units powered by teenagers in snazzy shiny suits?\u201d No toy manufacturer goes into production of a mega robot, made up of model mecha vehicles with detachable arsenal, without thinking how they will easily fit back together to form the \u2018Buy all five now to create the mega robot\u2019 set. No good contents are created as a singular entity and chunked up to be slotted in to place any which way, into the body of a site.\n\nThink contents, not the Content. Think of contents as smaller units, or as a plural. The Content is what you have at the end. The contents are what you are creating and they are easy to break down. You are no longer scaling the unscalable. You can draw the map and plot the path, page by page, section by section.\n\nThe page table is your friend\n\nTo do this, I use a page table. A page table is a simple table template you can create in the word processor of your choice, that you use to tell you everything about the contents of a page \u2013 everything except the contents itself. \n\nHere\u2019s a page table I created for an employee\u2019s guide to redundancy in the alpha.gov.uk website:\n\n \n\nGuide to redundancy for employees\n\n\n\tPage objective: Provide specific information for employees who are facing redundancy about the process, their options and next steps.\n\tSource content: directgov page on Redundancy.\n\tScope: In scope\n\n\n\n\t\t\n\t\t\tPage title \n\t\t\t An employee\u2019s guide to redundancy \n\t\t\n\t\t\n\t\t\tPriority content \n\t\t\t Message: You have rights as an employee facing redundancy\nMethod: A guide written in plain English, with links to appropriate additional content.\nA video guide (out of scope).\nCovers the stages of redundancy and rights for those in trade unions and not in trade unions. Glossary of unfamiliar terms.\nCall to action: Read full guide, act to explore redundancy actions, benefits or new employment.\nAssets: link to redundancy calculator. \n\t\t\n\t\t\n\t\t\tSecondary \n\t\t\t Related items, or popular additional links. \nAdditional tools, such as search and suggestions.\n\n\n\n\tlocation set v not set states\n\tmicrocopy encouraging location set where location may make a difference to the content \u2013 ie, Scotland/Northern Ireland.\n\n\t\t\n\t\t\n\t\t\tTertiary \n\t\t\t Footer and standard links. \n\t\t\n\n\n\n\tContent creation: Content exists but was created within the constraints of the previous CMS. Review, correct and edit where necessary.\n\tMaintenance: should be flagged for review upon advice from Department of Work and Pensions, and annually.\n\tTechnology/Publishing/Policy implications: Should be reviewed once the glossary styles have been decided. No video guide in scope at this time, so languages should be simple and screen reader friendly.\n\tReliance on third parties: None, all content and source exists in house.\n\tOutstanding questions: None.\n\n\n \n\nDownload a copy of this page table\n\nThis particular page table template owes a lot to Brain Traffic\u2019s version found in Kristina Halvorson\u2019s book Content Strategy for the Web. With smaller clients than, say, the government, I might use something a bit more casual. With clients who like timescales and deadlines, I might turn it into a covering sheet, with signatures and agreements from two departments who have to work together to get the piece done on time.\n\nI use page tables, and the process of working through them, to reassure clients that I understand the task they face and that I can help them break it down section by section, page stack to page, down to product descriptions and interaction copy. About 80% of my clients break into relieved smiles. Most clients want to work with you to produce something good, they just don\u2019t understand how, and they want you to show them the mountain path on the map. With page tables, clients can understand that with baby steps they can break down their content requirements and commission content they need in time for the designers to work with it (as opposed to around it).  If I was Santa, these clients would be on my nice list for sure.\n\nMy own special brand of Voldemort-content-evilness comes in how I wield my page tables for the other 20%. Page tables are not always thrilling, I\u2019ll admit. Sometimes they get ignored in favour of other things, yet they are crucial to the continual growth and maintenance of a truly content-led site. For these naughty list clients who, even when given the gift of the page table, continually say \u201cOoh, yes. Content. Right\u201d, I have a special gift. I have a stack of recycled paper under my desk and a cheap black and white laser printer. And I print a blank page table for every conceivable page I can find on the planned redesign. If I\u2019m feeling extra nice, I hole punch them and put them in a fat binder. \n\nThere is nothing like saying, \u201cThis is all the contents you need to have in hand for launch\u201d, and the satisfying thud the binder makes as it hits the table top, to galvanize even the naughtiest clients to start working with you to create the content you need to really create in a content-out way.", "year": "2011", "author": "Relly Annett-Baker", "author_slug": "rellyannettbaker", "published": "2011-12-15T00:00:00+00:00", "url": "https://24ways.org/2011/extracting-the-content/", "topic": "content"}
{"rowid": 291, "title": "Information Literacy Is a Design Problem", "contents": "Information literacy, wrote Dr. Carol Kulthau in her 1987 paper \u201cInformation Skills for an Information Society,\u201d is \u201cthe ability to read and to use information essential for everyday life\u201d\u2014that is, to effectively navigate a world built on \u201ccomplex masses of information generated by computers and mass media.\u201d\nNearly thirty years later, those \u201ccomplex masses of information\u201d have only grown wilder, thornier, and more constant. We call the internet a firehose, yet we\u2019re loathe to turn it off (or even down). The amount of information we consume daily is staggering\u2014and yet our ability to fully understand it all remains frustratingly insufficient. \nThis should hit a very particular chord for those of us working on the web. We may be developers, designers, or strategists\u2014we may not always be responsible for the words themselves\u2014but we all know that communication is much more than just words. From fonts to form fields, every design decision that we make changes the way information is perceived\u2014for better or for worse.\nWhat\u2019s more, the design decisions that we make feed into larger patterns. They don\u2019t just affect the perception of a single piece of information on a single site; they start to shape reader expectations of information anywhere. Users develop cumulative mental models of how websites should be: where to find a search bar, where to look at contact information, how to filter a product list. \nAnd yet: our models fail us. Fundamentally, we\u2019re not good at parsing information, and that\u2019s troubling. Our experience of an \u201cinformation society\u201d may have evolved, but the skills Dr. Kuhlthau spoke of are even more critical now: our lives depend on information literacy.\nPatterns from words\nLet\u2019s start at the beginning: with the words. Our choice of words can drastically alter a message, from its emotional resonance to its context to its literal meaning. Sometimes we can use word choice for good, to reinvigorate old, forgotten, or unfairly besmirched ideas.\nOne time at a wedding bbq we labeled the coleslaw BRASSICA MIXTA so people wouldn\u2019t skip it based on false hatred.\u2014 Eileen Webb (@webmeadow) November 27, 2016\n\nWe can also use clever word choice to build euphemisms, to name sensitive or intimate concepts without conjuring their full details. This trick gifts us with language like \u201cthe beast with two backs\u201d (thanks, Shakespeare!) and \u201csurfing the crimson wave\u201d (thanks, Cher Horowitz!).\nBut when we grapple with more serious concepts\u2014war, death, human rights\u2014this habit of declawing our language gets dangerous. Using more discrete wording serves to nullify the concepts themselves, euphemizing them out of sight and out of mind.\nThe result? Politicians never lie, they just \u201cmisspeak.\u201d Nobody\u2019s racist, but plenty of people are \u201ceconomically anxious.\u201d Nazis have rebranded as \u201calt-right.\u201d \nI\u2019m not an asshole, I\u2019m just alt-nice.\u2014 Andi Zeisler (@andizeisler) November 22, 2016\n\nThe problem with euphemisms like these is that they quickly infect everyday language. We use the words we hear around us. The more often we see \u201calt-right\u201d instead of \u201cNazi,\u201d the more likely we are to use that phrase ourselves\u2014normalizing the term as well as the terrible ideas behind it.\nPatterns from sentences\nThat process of normalization gets a boost from the media, our main vector of information about the world outside ourselves. Headlines control how we interpret the news that follows\u2014even if the story contradicts it in the end. We hear the framing more clearly than the content itself, coloring our interpretation of the news over time.\nEven worse, headlines are often written to encourage clicks, not to convey critical information. When headline-writing is driven by sensationalism, it\u2019s much, much easier to build a pattern of misinformation. Take this CBS News headline: \u201cDonald Trump: \u2018Millions\u2019 voted illegally for Hillary Clinton.\u201d The headline makes no indication that this an objectively false statement; instead, this word choice subtly suggestions that millions did, in fact, illegally vote for Hillary Clinton.\nHeadlines like this are what make lying a worthwhile political strategy. https://t.co/DRjGeYVKmW\u2014 Binyamin Appelbaum (@BCAppelbaum) November 27, 2016\n\nThis is a deeply dangerous choice of words when headlines are the primary way that news is conveyed\u2014especially on social media, where it\u2019s much faster to share than to actually read the article. In fact, according to a study from the Media Insight Project, \u201croughly six in 10 people acknowledge that they have done nothing more than read news headlines in the past week.\u201d \nIf a powerful person asserts X there are 2 responsible ways to cover:1. \u201cX is true\u201d2. \u201cPerson incorrectly thinks X\u201dNever \u201cPerson says X\u201d\u2014 Helen Rosner (@hels) November 27, 2016\n\nEven if we do, in fact, read the whole article, there\u2019s no guarantee that we\u2019re thinking critically about it. A study conducted by Stanford found that \u201c82 percent of students could not distinguish between a sponsored post and an actual news article on the same website. Nearly 70 percent of middle schoolers thought they had no reason to distrust a sponsored finance article written by the CEO of a bank, and many students evaluate the trustworthiness of tweets based on their level of detail and the size of attached photos.\u201d \nFriends: our information literacy is not very good. Luckily, we\u2014workers of the web\u2014are in a position to improve it.\nSentences into design\nConsider the presentation of those all-important headlines in social media cards, as on Facebook. The display is a combination of both the card\u2019s design and the article\u2019s source code, and looks something like this:\n\nA large image, a large headline; perhaps a brief description; and, at the bottom, in pale gray, a source and an author\u2019s name. \nThose choices convey certain values: specifically, they suggest that the headline and the picture are the entire point. The source is so deemphasized that it\u2019s easy to see how fake news gains a foothold: daily exposure to this kind of hierarchy has taught us that sources aren\u2019t important. \nAnd that\u2019s the message from the best-case scenario. Not every article shows every piece of data. Take this headline from the BBC: \u201cWisconsin receives request for vote recount.\u201d \n\nWith no image, no description, and no author, there\u2019s little opportunity to signal trust or provide nuance. There\u2019s also no date\u2014ever\u2014which presents potentially misleading complications, especially in the context of \u201cbreaking news.\u201d \nAnd lest you think dates don\u2019t matter in the light-speed era of social media, take the headline, \u201cMaryland sidesteps electoral college.\u201d Shared into my feed two days after the US presidential election, that\u2019s some serious news with major historical implications. But since there\u2019s no date on this card, there\u2019s no way for readers to know that the \u201cTuesday\u201d it refers to was in 2007. Again, a design choice has made misinformation far too contagious.\n\nMore recently, I posted my personal reaction to the death of Fidel Castro via a series of twenty tweets. Wanting to share my thoughts with friends and family who don\u2019t use Twitter, I then posted the first tweet to Facebook. The card it generated was less than ideal:\n\nThe information hierarchy created by this approach prioritizes the name of the Twitter user (not even the handle), along with the avatar. Not only does that create an awkward \u201cheadline\u201d (at least when you include a full stop in your name), but it also minimizes the content of the tweet itself\u2014which was the whole point. \nThe arbitrary elevation of some pieces of content over others\u2014like huge headlines juxtaposed with minimized sources\u2014teaches readers that these values are inherent to the content itself: that the headline is the news, that the source is irrelevant. We train readers to stop looking for the information we don\u2019t put in front of them. \nThese aren\u2019t life-or-death scenarios; they are just cases where design decisions noticeably dictate the perception of information. Not every design decision makes so obvious an impact, but the impact is there. Every single action adds to the pattern.\nDesign with intention\nWe can\u2019t necessarily teach people to read critically or vet their sources or stop believing conspiracy theories (or start believing facts). Our reach is limited to our roles: we make websites and products for companies and colleges and startups.\nBut we have more reach there than we might realize. Every decision we make influences how information is presented in the world. Every presentation adds to the pattern. No matter how innocuous our organization, how lowly our title, how small our user base\u2014every single one of us contributes, a little bit, to the way information is perceived.\nAre we changing it for the better?\nWhile it\u2019s always been crucial to act ethically in the building of the web, our cultural climate now requires dedicated, individual conscientiousness. It\u2019s not enough to think ourselves neutral, to dismiss our work as meaningless or apolitical. Everything is political. Every action, and every inaction, has an impact.\nAs Chappell Ellison put it much more eloquently than I can:\nEvery single action and decision a designer commits is a political act. The question is, are you a conscious actor?\u2014 Chappell Ellison\ud83e\udd14 (@ChappellTracker) November 28, 2016\n\nAs shapers of information, we have a responsibility: to create clarity, to further understanding, to advance truth. Every single one of us must choose to treat information\u2014and the society it builds\u2014with integrity.", "year": "2016", "author": "Lisa Maria Martin", "author_slug": "lisamariamartin", "published": "2016-12-14T00:00:00+00:00", "url": "https://24ways.org/2016/information-literacy-is-a-design-problem/", "topic": "content"}
{"rowid": 1, "title": "Why Bother with Accessibility?", "contents": "Web accessibility (known in other fields as inclusive design or universal design) is the degree to which a website is available to as many people as possible. Accessibility is most often used to describe how people with disabilities can access the web.\n\nHow we approach accessibility\n\nIn the web community, there\u2019s a surprisingly inconsistent approach to accessibility. There are some who are endlessly dedicated to accessible web design, and there are some who believe it so intrinsic to the web that it shouldn\u2019t be considered a separate topic. Still, of those who are familiar with accessibility, there\u2019s an overwhelming number of designers, developers, clients and bosses who just aren\u2019t that bothered.\n\nOver the last few months I\u2019ve spoken to a lot of people about accessibility, and I\u2019ve heard the same reasons to ignore it over and over again. Let\u2019s take a look at the most common excuses.\n\nExcuse 1: \u201cPeople with disabilities don\u2019t really use the web\u201d\n\nAccessibility will make your site available to more people \u2014 the inclusion case\n\nIn the same way that the accessibility of a building isn\u2019t just about access for wheelchair users, web accessibility isn\u2019t just about blind users and screen readers. We can affect positively the lives of many people by making their access to the web easier.\n\nThere are four main types of disability that affect use of the web:\n\n\n\tVisual\n\tBlindness, low vision and colour-blindness\n\tAuditory\n\tProfoundly deaf and hard of hearing\n\tMotor\n\tThe inability to use a mouse, slow response time, limited fine motor control\n\tCognitive\n\tLearning difficulties, distractibility, the inability to focus on large amounts of information\n\n\nNone of these disabilities are completely black and white\n\nExamining deafness, it\u2019s clear from the medical scale that there are many grey areas between full hearing and total deafness:\n\n\n\tmild\n\tmoderate\n\tmoderately severe\n\tsevere\n\tprofound\n\ttotally deaf\n\n\nFor eyesight, and brain conditions that affect what users see, there is a huge range of conditions and challenges:\n\n\n\tastigmatism\n\tcolour blindness\n\takinetopsia (motion blindness)\n\tscotopic visual sensitivity (visual stress related to light)\n\tvisual agnosia (impaired recognition or identification of objects)\n\n\nWhile we might have medical and government-recognised definitions that tell us what makes a disability, day-to-day life is not so straightforward. People experience varying degrees of different conditions, and often one or more conditions at a time, creating a false divide when you view disability in terms of us and them.\n\nImpairments aren\u2019t always permanent\n\nAs we age, we\u2019re more likely to experience different levels of visual, auditory, motor and cognitive impairments. We might have an accident or illness that affects us temporarily. We might struggle more earlier or later in the day. There are so many little physiological factors that affect the way people interact with the web that we can\u2019t afford to make any assumptions based on our own limited experiences.\n\nImpairments might be somewhere between the user and the website\n\nThere are also impairments that aren\u2019t directly related to the user. Environmental factors have a huge effect on the way people interact with the web. These could be:\n\n\n\tLow bandwidth, or intermittent internet connection\n\tBright light, rain, or other weather-based conditions\n\tNoisy environments, or a location where the user doesn\u2019t want to disturb their neighbours with sound\n\tBrowsing with mobile devices, games consoles and other non-desktop devices\n\tBrowsing with legacy browsers or operating systems\n\n\nSuch environmental factors show that it\u2019s not just those with physical impairments who benefit from more accessible websites. We started designing responsive websites so we could be more future-friendly, and with a shared goal of better optimised experiences, accessibility should be at the core of responsive web design.\n\nExcuse 2: \u201cWe don\u2019t want to affect the experience for the majority of our users\u201d\n\nAccessibility will improve your site for all your users \u2014 the usability case\n\nOn a basic level, the different disability groups, as shown in the inclusion case, equate to simple usability goals:\n\n\n\tVisual \u2013 make it easy to read\n\tAuditory \u2013 make it easy to hear\n\tMotor \u2013 make it easy to interact\n\tCognitive \u2013 make it easy to understand and focus\n\n\nTaking care to ensure good usability in these areas will also have an impact on accessibility. Unless your site is catering specifically to a particular disability, where extreme optimisation is most beneficial, taking care to design with accessibility in mind will rarely negatively affect the experience of your wider audience.\n\nExcuse 3: \u201cWe don\u2019t have the budget for accessibility\u201d\n\nAccessibility will make you money \u2014 the business case\n\nBy reducing your audience through ignoring accessibility, you\u2019re potentially excluding the income from those users. Designing with accessibility in mind from the beginning of a project makes it easier to make small inexpensive optimisations as part of the design and development process, rather than bolting on costly updates to increase your potential audience later on.\n\nThe following are excerpts from a white paper about companies that increased the accessibility of their websites to comply with government regulation.\n\n\n\tImprovements in accessibility doubled Legal and General\u2019s life insurance sales online.\n\n\n\n\tImprovements in accessibility increased Tesco\u2019s grocery home delivery sales by \u00a313 million in 2005\u2026 To their surprise they found that many normal visitors preferred the ease of navigation and improved simplicity of the [parallel] accessible site and switched to use it. Tesco have replaced their \u2018normal\u2019 site with their accessible version and expect a further increase in revenues.\n\n\n\n\tImprovements in accessibility increased Virgin.net sales by 68%.\n\n\nStatistics all from WSI white paper: Improve your website\u2019s usability and accessibility to increase sales (PDF).\n\nExcuse 4: \u201cAccessible websites are ugly\u201d\n\nAccessibility won\u2019t stop your site from being beautiful \u2014 the beauty case\n\nMany people use ugly accessible websites as proof that all accessible websites are ugly. This just isn\u2019t the case. I\u2019ve compiled some examples of beautiful and accessible websites with screenshots of how they look through the Color Oracle simulator and how they perform when run through Webaim\u2019s Wave accessibility checker tool.\n\nWhile automated tools are no substitute for real users, they can help you learn more about good practices, and give you guidance on where your site needs improvements to make it more accessible.\n\nAmazon.co.uk\n\nIt may not be a decorated beauty, but Amazon is often first in functional design. It\u2019s a huge website with a lot of interactive content, but it generates just five errors on the Wave test, and is easy to read under a Color Oracle filter.\n\n Screenshot of Amazon website\n Screenshot of Amazon\u2019s Wave results \u2013 five errors\n Screenshot of Amazon through a Color Oracle filter\n\n24 ways\n\nWhen Tim Van Damme redesigned 24 ways back in 2007, it was a striking and unusual design that showed what could be achieved with CSS and some imagination. Despite the complexity of the design, it gets an outstanding zero errors on the Wave test, and is still readable under a Color Oracle filter.\n\n Screenshot of pre-2013 24 ways website design\n Screenshot of 24 ways Wave results \u2013 zero errors\n Screenshot of 24ways through a Color Oracle filter\n\nOpera\u2019s Shiny Demos\n\nDemos and prototypes are notorious for ignoring accessibility, but Opera\u2019s Shiny Demos site shows how exploring new technologies doesn\u2019t have to exclude anyone. It only gets one error on the Wave test, and looks fine under a Color Oracle filter.\n\n Screenshot of Opera\u2019s Shiny Demos website\n Screenshot of Opera\u2019s Shiny Demos Wave results \u2013 1 error\n Screenshot of Opera\u2019s Shiny Demos through a Color Oracle filter\n\nSoundCloud\n\nWhen a site is more app-like, relying on more interaction from the user, accessibility can be more challenging. However, SoundCloud only gets one error on the Wave test, and the colour contrast holds up well under a Color Oracle filter.\n\n Screenshot of SoundCloud website\n Screenshot of SoundCloud\u2019s Wave results \u2013 one error\n Screenshot of SoundCloud through a Color Oracle filter\n\nEducation and balance\n\nAs with most web design, doing accessibility well is about combining your knowledge of accessibility with your project\u2019s context to create a balance that serves your users\u2019 needs. Your types of content and interactions will dictate one set of constraints. Your users\u2019 needs and goals will dictate another. In broad terms, web design as a practice is finding the equilibrium between these constraints.\n\nAnd then there\u2019s just caring. The web as a platform is open, affordable and available to many. Accessibility is our way to ensure that nobody gets shut out.", "year": "2013", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2013-12-10T00:00:00+00:00", "url": "https://24ways.org/2013/why-bother-with-accessibility/", "topic": "design"}
{"rowid": 6, "title": "Run Ragged", "contents": "You care about typography, right? Do you care about words and how they look, read, and are understood? If you pick up a book or magazine, you notice the moment something is out of place: an orphan, rivers within paragraphs of justified prose, or caps masquerading as small caps. So why, I ask you, is your stance any different on the web?\n\nWe\u2019re told time and time again that as a person who makes websites we have to get comfortable with our lack of control. On the web, this is a feature, not a bug. But that doesn\u2019t mean we have to lower our standards, or not strive for the same amount of typographic craft of our print-based cousins. We shouldn\u2019t leave good typesetting at the door because we can\u2019t control the line length.\n\nWhen I typeset books, I\u2019d spend hours manipulating the text to create a pleasurable flow from line to line. A key aspect of this is manicuring the right rag \u2014 the vertical line of words on ranged-left text. Maximising the space available, but ensuring there are no line breaks or orphaned words that disrupt the flow of reading. Setting a right rag relies on a bunch of guidelines \u2014 or as I was first taught to call them, violations! \n\nViolation 1. Never break a line immediately following a preposition\n\nPrepositions are important, frequently used words in English. They link nouns, pronouns and other words together in a sentence. And links should not be broken if you can help it. Ending a line on a preposition breaks the join from one word to another and forces the reader to work harder joining two words over two lines.\n\nFor example: \n\n\n\tThe container is for the butter\n\n\nThe preposition here is for and shows the relationship between the butter and the container. If this were typeset on a line and the line break was after the word for, then the reader would have to carry that through to the next line. The sentence would not flow.\n\nThere are lots of prepositions in English \u2013 about 150 \u2013 but only 70 or so in use.\n\nViolation 2. Never break a line immediately following a dash\n\nA dash \u2014 either an em-dash or en-dash \u2014 can be used as a pause in the reading, or as used here, a point at which you introduce something that is not within the flow of the sentence. Like an aside. Ending with a pause on the end of the line would have the same effect as ending on a preposition. It disrupts the flow of reading.\n\nViolation 3. No small words at the end of a line\n\nDon\u2019t end a line with small words. Most of these will actually be covered by violation \u21161. But there will be exceptions. My general rule of thumb here is not to leave words of two or three letters at the end of a line.\n\nViolation 4. Hyphenation\n\nIn print, hyphens are used at the end of lines to join words broken over a line break. Mostly, this is used in justified body text, and no doubt you will be used to seeing it in newspapers or novels. A good rule of thumb is to not allow more than two consecutive lines to end with a hyphen.\n\nOn the web, of course, we can use the CSS hyphens property. It\u2019s reasonably supported with the exception of Chrome. Of course, it works best when combined with justified text to retain the neat right margin.\n\nViolation 5. Don\u2019t break emphasised phrases of three or fewer words\n\nIf you have a few words emphasised, for example:\n\n\n\tHe calls this problem definition escalation\n\n\n\u2026then try not to break the line among them. It\u2019s important the reader reads through all the words as a group.\n\nHow do we do all of that on the web?\n\nAll of those guidelines are relatively easy to implement in print. But what about the web? Where content is poured into a template from a CMS? Well, there are things we can do. Meet your new friend, the non-breaking space, or as you may know them: \u00a0.\n\nThe guidelines above are all based on one decision for the typesetter: when should the line break? \n\nWe can simply run through a body of text and add the \u00a0 based on these sets of questions:\n\n\n\tAre there any prepositions in the text? If so, add a \u00a0 after them.\n\tAre there any dashes? If so, add a \u00a0 after them.\n\tAre there any words of fewer than three characters that you haven\u2019t already added spaces to? If so, add a \u00a0 after them.\n\tAre there any emphasised groups of words either two or three words long? If so, add a \u00a0 in between them.\n\n\nFor a short piece of text, this isn\u2019t a big problem. But for longer bodies of text, this is a bit arduous. Also, as I said, lots of websites use a CMS and just dump the text into a template. What then? We can\u2019t expect our content creators to manually manicure a right rag based on these guidelines. In this instance, we really need things to be automatic.\n\nThere isn\u2019t any reason why we can\u2019t just pass the question of when to break the line straight to the browser by way of a script which compares the text against a set of rules. In plain English, this script could be to scan the text for:\n\n\n\tPrepositions. If found, add \u00a0 after them.\n\tDashes. If found, add \u00a0 after them.\n\tWords fewer than three characters long that aren\u2019t prepositions. If found, add \u00a0 after them.\n\tEmphasised phrases of up to three words in length. If found, add \u00a0 between all of the words.\n\n\nAnd there we have it.\n\nA note on fluidity\n\nAn important consideration of this script is that it doesn\u2019t scan the text to see what is at the end of a line. It just looks for prepositions, dashes, words fewer than three characters long, and emphasised words within paragraphs and applies the \u00a0 accordingly regardless of where the thing lives. This is because in a fluid layout a word might appear in the beginning, middle or the end of a line depending on the width of the browser. And we want it to behave in the right way when it does find itself at the end.\n\nSee it in action!\n\nMy friend and colleague, Nathan Ford, has written a small JavaScript called Ragadjust that does all of this automatically. The script loops through a webpage, compares the text against the conditions, and then inserts \u00a0 in the places that violate the conditions above.\n\nYou can get the script from GitHub and see it in action on my own website.\n\nSome caveats\n\nAs my friend Jon Tan says, \u201cThere are no rules in typography, just good or bad decisions\u201d, and typesetting the right rag is no different. \n\n\n\tThe guidelines for the violations above are useful for justified text, too. But we need to be careful here. Too stringent adherence to these violations could lead to ugly gaps in our words \u2014 called rivers \u2014 as the browser forces justification.\n\tThe violation regarding short words at the end of sentences is useful for longer line lengths, or measures, of text. When the measure gets shorter, maybe five or six words, then we need to be more forgiving as to what wraps to the next line and what doesn\u2019t. In fact, you can see this happening on my site where I\u2019ve not included a check on the size of the browser window (purposefully, for this demo, of course. Ahem).\n\tThis article is about applying these guidelines to English. Some of them will, no doubt, cross over to other languages quite well. But for those languages, like German for instance, where longer words tend to be in more frequent use, then some of the rules may result in a poor right rag.\n\n\nMarginal gains\n\nIn 2007, I spoke with Richard Rutter at SXSW on web typography. In that talk, Richard and I made a point that good typographic design \u2014 on the web, in print; anywhere, in fact \u2014 relies on small, measurable improvements across an entire body of work. From heading hierarchy to your grid system, every little bit helps. In and of themselves, these little things don\u2019t really mean that much. You may well have read this article, shrugged your shoulders and thought, \u201cHuh. So what?\u201d But these little things, when added up, make a difference. A difference between good typographic design and great typographic design.\n\n \n\nAppendix\n\nPreposition whitelist\n\naboard\nabout\nabove\nacross\nafter\nagainst\nalong\namid\namong\nanti\naround\nas\nat\nbefore\nbehind\nbelow\nbeneath\nbeside\nbesides\nbetween\nbeyond\nbut\nby\nconcerning\nconsidering\ndespite\ndown\nduring\nexcept\nexcepting\nexcluding\nfollowing\nfor\nfrom\nin\ninside\ninto\nlike\nminus\nnear\nof\noff\non\nonto\nopposite\noutside\nover\npast\nper\nplus\nregarding\nround\nsave\nsince\nthan\nthrough\nto\ntoward\ntowards\nunder\nunderneath\nunlike\nuntil\nup\nupon\nversus\nvia\nwith\nwithin\nwithout", "year": "2013", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2013-12-24T00:00:00+00:00", "url": "https://24ways.org/2013/run-ragged/", "topic": "design"}
{"rowid": 12, "title": "Untangling Web Typography", "contents": "When I was a carpenter, I noticed how homeowners often had this deer-in-the-headlights look when the contractor I worked for would ask them to make tons of decisions, seemingly all at once.\n\nSquare or subway tile? Glass or ceramic? Traditional or modern trim details? Flat face or picture frame cabinets? Real wood or laminate flooring? Every day the decisions piled up and were usually made in the context of that room, or that part of that room. Rarely did the homeowner have the benefit of taking that particular decision in full view of the larger context of the project. And architectural plans? Sure, they lay out the broad strokes, but there is still so much to decide.\n\nTypography is similar. Designers try to make sites that are easy to use and understand visually. They labour over the details of line height, font size, line length, and font weights. They consider the relative merits of different typographical scales for applications versus content-driven sites. Frequently, designers consider all of this in the context of one page, feature, or view of an application. They are asked to make a million tiny decisions.\n\nSometimes designers just bump up the font size until it looks right.\n\nI don\u2019t see anything wrong with that. Instincts are important. Designing in context is easier. It\u2019s OK to leave the big picture until later. Design a bunch of things, and then look for the patterns. You can\u2019t always know everything up front. How does the current feature relate to all the other features on the site? For a large site, just like for a substantial remodel, the number of decisions you would need to internalize to make that knowable would be prohibitively large.\n\nWhen typography goes awry\n\nI should be honest. I know very little about typography. I struggle to understand vertical rhythm and the math in Tim Ahrens\u2019s talks about the interaction between type design and rendering technology kind of melted my brain. I have an unusual perspective because I\u2019m not the one making the design decisions, but I am the one implementing them and often cleaning up when a project goes off the rails.\n\nI\u2019ve seen projects with thousands of font-size declarations and headings. One project even had over ten thousand margin declarations. So while I appreciate creative exploration, I\u2019m also eager to establish patterns in typography and make sure we aren\u2019t choosing not to choose. Or, choosing all the things.\n\nAnalyzing a site\u2019s typography\n\nMost of my projects start out with an evaluation of the client\u2019s existing CSS. I look for duplication in the CSS by using Grep, though functionality is landing soon in CSS Lint to do the same thing automatically. The goal is to find the underlying missing abstractions that, once in place, would allow developers to create new functionality without needing to write additional CSS. In addition to that, my team and I would comb through each site (generally, around ten pages is enough to get the big picture), and take screenshots of each of the components we found.\n\nIn this way, we could look for subtle visual differences that were unlikely to add value to the user. By correcting these differences, we could help make the design more consistent, and at the same time the code leaner and more performant. Typography is much like a homeowner who chooses to incorporate too many disparate design elements, pairing a mid-century modern sofa with flowered country cottage curtains. Often the typography of a site ends up collecting an endless array of new typefaces as the site\u2019s overall styles evolve. Designers come and go on a project, and eventually no one can remember how the 16px Verdana got into the codebase.\n\nAutomation\n\nWe used to do this work by hand. It was incredibly tedious. We\u2019d go through the site, taking screenshots and meticulously documenting the style information we found. We didn\u2019t have to do that many times before it became incredibly clear that the task needed to be automated. So we built a little tool called the Type-o-matic that could do it for us.\n\nTo try it on your site:\n\n\n\tDownload and install the Firebug extension to Firefox\n\tDownload and install the Type-o-matic extension to Firebug (I know, I fully intend to port it to Chrome)\n\tNow, visit the site you\u2019d like to test\n\tRight click and choose Inspect element with Firebug\n\tNow click on the Typography tab\n\tClick Persist\n\tClick Generate Report\n\tChoose which pages to analyze (we\u2019ve found that ten is a good number to get the big picture, but you can analyze as many as you\u2019d like\u200a\u2014\u200ait will even work on just one page!)\n\tNow navigate to other pages, and on each subsequent page, click Generate Report\n\tThe table of results can be a bit difficult to interact with, so you can always click Copy to clipboard, and copy the results (JSON).\n\n\n \n \nA screenshot of Type-o-matic in action\n\n\nWhat does this data mean?\n\nWhen you\u2019ve analyzed as many pages or different views as you\u2019d like, you\u2019ll start to see some interesting patterns emerge in the data. In the right-hand column, you\u2019ll see examples of how each kind of typography we found has been used in a real context on your site. It is organized by color and then by size so you can easily see how you are using typography.\n\nThe next thing you\u2019ll want to take a look at is in the first column, called \u201cCount\u201d. We\u2019ve counted how many times you\u2019ve used each combination of typographical styles. This can be incredibly helpful when deciding which styles were intentional, versus one-off color pick errors or experiments that never got removed from the code base. If you\u2019ve used one color blue 1,400 times, and another just 23, it\u2019s pretty obvious which is more in line with broader site-wide styles.\n\nConsistency before perfection\n\nIt can be really tempting to try to make everything perfect\u200a\u2014\u200ato try to make every decision final. When you use the data you can collect from this tool, I\u2019d recommend trying to get to consistent before you try to make things perfect. Stop using fifteen different shades of blue type first, and then if you want to change to a new blue, go for it! You\u2019ll be able to make design changes much more easily once you\u2019ve reduced the total number of typographical styles you rely on.\n\nLower the importance of the decisions you are making. Our sites, like ourselves, are always a work in progress. Or, as a carpenter I used to work with said, \u201cYou\u2019re not building a fucking piano.\u201d We\u2019re not building houses. We can choose one typeface today and a different one tomorrow. It is OK to experiment. Be brave.", "year": "2013", "author": "Nicole Sullivan", "author_slug": "nicolesullivan", "published": "2013-12-20T00:00:00+00:00", "url": "https://24ways.org/2013/untangling-web-typography/", "topic": "design"}
{"rowid": 13, "title": "Data-driven Design with an Annual Survey", "contents": "Too often, we base designs on assumptions that don\u2019t match customer perspectives. Why? Because the data we need to make informed decisions isn\u2019t available.\n\nImagine starting off the year with a treasure trove of user data that can be filtered, sliced, and diced to inform new UI designs, help you discover where users struggle the most, and expose emerging trends in your customers\u2019 needs that could lead to new features. Why, that would be useful indeed. And it\u2019s easy to obtain by conducting an annual survey.\n\nAnnual surveys may seem as exciting as receiving socks and undies for Christmas, but they\u2019re the gift that keeps on giving all year long (just like fresh socks and undies). I\u2019m not ashamed to admit it: I love surveys! Each time my design research team runs a survey, we learn so much about customer motivations, interests, and behaviors. \n\nSurveys provide an aggregate snapshot of your users that can\u2019t easily be obtained by other research methods, and they can be conducted quickly too. You can build a survey in a few hours, run a pilot test in a day, and have real results streaming in the following day. Speed is essential if design research is going to keep pace with a busy product release schedule. \n\nSurveys are also an invaluable springboard for customer interviews, which provide deep perspectives on user behavior. If you play your cards right as you construct your survey, you can capture a user ID and an email address for each respondent, making it easy to get in touch with customers whose feedback is particularly intriguing. No more recruiting customers for your research via Twitter or through a recruiting company charging a small fortune. You can filter survey responses and isolate the exact customers to talk with in moments, not months.\n\nI love this connected process of sending targeted surveys, filtering the results, and then \u2014 with surgical precision \u2014 selecting just the right customers to interview. Not only is it fast and cheap, but it lets design researchers do quantitative and qualitative research in a coordinated way. Aggregate survey responses help you quantify the perspectives of different user segments, and interviews help you get into the heads of your customers.\n\nAn annual survey can give your team the data needed to make more informed designs in the new year. It all starts with a plan.\n\nPlanning your survey\n\nBefore you start jotting down questions to ask users, spend some time thinking about the work your team will be doing in the coming year. Are you planning new mobile apps or a responsive redesign? Then questions about devices used and behaviors around mobile devices might be in order. Rethinking your content strategy? Then you might want to ask a few questions about how your customers consume content.\n\nYou can\u2019t predict all of the projects you\u2019ll be working on in the coming year, but tuck a couple of sections in your survey about the projects you\u2019re certain about. This will give you the research you need to start new projects with solid foundational data.\n\nGoogle Drive is a great place to start collaboratively building survey questions with colleagues. Questions that seem crystal clear in your head get challenged, refined, or even expanded quickly when the entire team can chime in. \n\nAs you craft your survey, try to consider how you\u2019ll filter it once all of the data is compiled. Do you need to see responses by industry, by age of an account, by devices used, or by size of company? Adding the right filter questions can help you discover fascinating patterns in user segments. Filtering on responses to a few questions can surface insights like: customers in non-profit companies with more than 100 employees are 17% more likely to use an Android phone and are most attracted to features A, D, and F. A designer working on the landing page for a non-profit would love to have concrete information like this. Filter questions are key, so consider them carefully. But don\u2019t go overboard \u2014 too many of them and you\u2019ll start to hurt your survey response rate.\n\nMultiple choice questions are the heart of most surveys because respondents can complete them quickly, which increases response rate, and researchers can analyze them without a lot of manual categorization. Open text field questions are valuable too, but be careful not to add too many to your survey. You\u2019ll hate yourself after the survey\u2019s done and you have to sort through and tag thousands of open responses so patterns become visible. Oy vey!\n\nAn open-ended question works well towards the end of the survey. At this point respondents have a lot of topics swirling around in their head and tend to say weird things that will pique your interest. This is where you\u2019ll find the outliers who are using your product. They\u2019ll be fascinating to interview, and on occasion will help you see your work in a brand new way.\n\nConclude your survey with a question asking permission to get in touch for a followup interview so you don\u2019t pester people who want to be left alone. \n\nWith your questions nailed down, it\u2019s time to build out that survey and get it ready for sending!\n\nBuilding your survey\n\nThere are dozens of apps you could use to build your survey, but SurveyMonkey is the one that I prefer. It lets you pass in variables for each respondent such as user ID and email address. Metadata about respondents is essential if you\u2019re going to do any follow-up interviews with your customers in the coming year. SurveyMonkey also makes it easy to set up question logic, showing questions to customers only if they responded in a certain way to a prior question. This helps you avoid asking irrelevant questions to some respondents.\n\nDetermining survey recipients\n\nOnce you\u2019ve chosen a survey tool and entered all of your questions, you need to gather a list of recipients. Your first instinct will be to send it to everyone. You might say, \u201cI need maximum response and metric shit tons of data!\u201d But this is rarely the best approach \u2014 broad distribution almost always leads to lower response rates, increased noise, and decreased signal in your data. Are there subsets of customers you could send to, like only those who are active, those who are paying, or have been with you for a certain length of time? Talk to the keepers of your customer database and see how they can segment it so you can be certain you\u2019re talking to just the people who will have the most relevant responses for your needs. \n\nIf you want to get super nerdy when finding the right customer sample to survey, use a [sample size calculator]. Sampling is a deep subject best explored in other articles. \n\nCrafting your survey email\n\nAfter focusing your energies on writing and building your survey, the email asking your customers to respond seems almost trivial, but it will greatly influence your response rate. Take great care when writing your subject line and the body of the email. If you can pull it off, A/B testing subject lines can greatly improve the open rate of your email and click-through to your survey. My design research team has seen a ~10% increase in open and click rates when we A/B tested. We\u2019ve found that personalizing subject lines and greetings with the recipients name (ie. \u201cHey, Aarron. How can we make our app work better for you?\u201d) gave us the best response rates. Your mileage may vary.\n\nThe tone of your email is important \u2014 be friendly, honest, and to the point. Those that are passionate about your product will be happy to share their perspective. Writing a survey email that people will actually respond to ain\u2019t easy \u2014 in fact, they\u2019re almost always annoying. But Ben Chestnut found a non-annoying way to send a survey email and improve response rates.\n\nThe email sent for the 2013 MailChimp survey let customers know what we\u2019d been up to in the previous year, and invited feedback on what we should work on in the coming year.\n\nThe link to your survey should be a clear call to action. A big button with a label like \u201cAnswer a few questions\u201d generally does the trick. The URL linking to the survey will need to include some variables like user ID and email. It might look something like this if you\u2019re using SurveyMonkey:\n\nhttp://surveymonkey.com/s/somesurveyid/?uid=*|UID|*&email=*|email|*\n\nAs each email is sent, the proper data will be populated in the variables, passing it on to the survey app for inclusion in each response. This is the magic that will help you pinpoint customers to interview down the road, so take special care to test that all is working before sending to all recipients. How you construct the survey link will vary depending on what survey tool and email service provider you use, so don\u2019t take my example as gospel. You\u2019ll need to read the documentation for your survey and email apps to set things up properly.\n\nPilot before sending\n\nBy now, you\u2019ve whipped yourself into a fever pitch over your brilliant survey and the data you hope to collect. Your finger is on the send button, poised for action, but there\u2019s one very important thing to do before you send to the entire list of customers: send a pilot email. How do you know if your questions are clear, your form logic is sound, and you\u2019re passing variables from the email to the survey properly? You won\u2019t, unless you send to a small segment of your recipients first. \n\nThe data collected in your pilot will make plain where your survey needs refinement. This data won\u2019t be used in your final analysis, as you\u2019re probably going to make a few changes to your questions.\n\nSend the pilot survey to enough people that you can really stress test the clarity of the questions and data you\u2019re gathering, while considering how much data can you comfortably throw out. If you\u2019re sending your final survey to a few thousand people, you might find a couple of hundred recipients for your pilot will give you enough insight into what to improve while leaving the vast majority of the recipients for your final survey.\n\nAfter you\u2019ve sent your pilot, made your survey adjustments, and ensured the variables are being passed from your email into the survey app, you\u2019re ready to send to the remainder of your customers. This is your moment of glory!\n\nAnalyzing your results\n\nAfter a couple of weeks you can probably safely close the survey so no other responses come in as you transition from data gathering to data analysis. Any survey app worth its salt will chart responses to your multiple choice questions. Reviewing these charts is a great place to start your analysis. Is there anything particularly interesting that stands out? Jot down some of your observations. I like to print screenshots of the charts for each question, highlighting areas of interest. These prints become a particularly handy reference point for the next step in your analysis. \n\nPrinting results from a survey makes comparing different customers easy.\n\nViewing aggregate data about all responses is interesting, but the deltas between different types of customers are where the real revelations happen. Remember those filter questions you added to your survey? They\u2019re the tool that\u2019ll help you compare customer segments.\n\nMost survey apps will let you filter the data based on response to a question. If the one you\u2019re using doesn\u2019t, you can always export your data and create pivot tables in Excel. Try filtering your data based on one of your filter questions, such as industry, company size, or devices used. Now compare those printed screenshots of baseline responses to the filtered data. Chances are you\u2019ll see some significant differences in how each group responded to your questions, giving you clues about the variance in interests and motivations in customer segments and a leg up as you work on future design projects. \n\nOpen-ended responses are equally interesting, but much more time-consuming to analyze. Yes, you need to read through thousands of responses, some of which are constructive and some of which are not. Taking the time to tag each open response will help you see trends and filter out the responses that are unhelpful.\n\nUnlike questions with predefined answers, open-ended responses let users express unique ideas and use cases you may not be looking for. The tedium of reading thousands of response is always cut by eureka moments when users tell you something fascinating that changes your perspective on your app. These are the folks you want to pull out for follow-up interviews. Because you\u2019ve already captured their email addresses when you set up your survey and your email, getting in touch will be a piece of cake.\n\nFilter, compare, interview, and summarize; then share your findings with your colleagues. Reports are great for head honchos, but if you want to really inform and inspire, create a video, a poster series, or even a comic to communicate what you\u2019ve learned. Want to get really fancy? Store your survey results in a centrally accessible location so anyone in your company can research and discover the insights they need to make more informed designs. \n\nGood design researchers discover valuable insights. Great design researchers turn those insights into stories.\n\nConclusion\n\nAs we enter the new year, it\u2019s a great time to reflect on the work we\u2019ve done in the past and how we can do better in the future. Without a doubt, designers working with a foundation of insights about customers can make more effective UIs. But designers aren\u2019t the only ones who stand to gain from the data collected in an annual survey\u2014anyone who makes things for or communicates with customers will find themselves empowered to do better work when they know more about the people they serve. The data you collect with your survey is a fantastic holiday gift to your colleagues, one that they\u2019ll appreciate throughout the year.", "year": "2013", "author": "Aarron Walter", "author_slug": "aarronwalter", "published": "2013-12-13T00:00:00+00:00", "url": "https://24ways.org/2013/data-driven-design-with-an-annual-survey/", "topic": "design"}
{"rowid": 26, "title": "Integrating Contrast Checks in Your Web Workflow", "contents": "It\u2019s nearly Christmas, which means you\u2019ll be sure to find an overload of festive red and green decorating everything in sight\u2014often in the ugliest ways possible. \n\nWhile I\u2019m not here to battle holiday tackiness in today\u2019s 24 ways, it might just be the perfect reminder to step back and consider how we can implement colour schemes in our websites and apps that are not only attractive, but also legible and accessible for folks with various types of visual disabilities.\n\n This simulated photo demonstrates how red and green Christmas baubles could appear to a person affected by protanopia-type colour blindness\u2014not as festive as you might think. Source: Derek Bruff\n\nI\u2019ve been fortunate to work with Simply Accessible to redesign not just their website, but their entire brand. Although the new site won\u2019t be launching until the new year, we\u2019re excited to let you peek under the tree and share a few treats as a case study into how we tackled colour accessibility in our project workflow. Don\u2019t worry\u2014we won\u2019t tell Santa!\n\nCreate a colour game plan\n\nA common misconception about accessibility is that meeting compliance requirements hinders creativity and beautiful design\u2014but we beg to differ. Unfortunately, like many company websites and internal projects, Simply Accessible has spent so much time helping others that they had not spent enough time helping themselves to show the world who they really are. This was the perfect opportunity for them to practise what they preached.\n\nAfter plenty of research and brainstorming, we decided to evolve the existing Simply Accessible brand. Or, rather, salvage what we could. There was no established logo to carry into the new design (it was a stretch to even call it a wordmark), and the Helvetica typography across the site lacked any character. The only recognizable feature left to work with was colour. It was a challenge, for sure: the oranges looked murky and brown, and the blues looked way too corporate for a company like Simply Accessible. We knew we needed to inject a lot of personality.\n\nThe old Simply Accessible website and colour palette.\n\nAfter an audit to round up every colour used throughout the site, we dug in deep and played around with some ideas to bring some new life to this palette. \n\nChoose effective colours\n\nWhether you\u2019re starting from scratch or evolving an existing brand, the first step to having an effective and legible palette begins with your colour choices. While we aren\u2019t going to cover colour message and meaning in this article, it\u2019s important to understand how to choose colours that can be used to create strong contrast\u2014one of the most important ways to create hierarchy, focus, and legibility in your design.\n\nThere are a few methods of creating effective contrast.\n\nLight and dark colours\n\nThe contrast that exists between light and dark colours is the most important attribute when creating effective contrast.\n\nTry not to use colours that have a similar lightness next to each other in a design.\n\n\n\nThe red and green colours on the left share a similar lightness and don\u2019t provide enough contrast on their own without making some adjustments. Removing colour and showing the relationship in greyscale reveals that the version on the right is much more effective. \n\nIt\u2019s important to remember that red and green colour pairs cause difficulty for the majority of colour-blind people, so they should be avoided wherever possible, especially when placed next to each other. \n\nComplementary contrast\n\n\n\nEffective contrast can also be achieved by choosing complementary colours (other than red and green), that are opposite each other on a colour wheel.\n\nThese colour pairs generally work better than choosing adjacent hues on the wheel.\n\nCool and warm contrast\n\nContrast also exists between cool and warm colours on the colour wheel.\n\nImagine a colour wheel divided into cool colours like blues, purples, and greens, and compare them to warm colours like reds, oranges and yellows.\n\n\n\nChoosing a dark shade of a cool colour, paired with a light tint of a warm colour will provide better contrast than two warm colours or two cool colours. \n\nDevelop colour concepts\n\nAfter much experimentation, we settled on a simple, two-colour palette of blue and orange, a cool-warm contrast colour scheme. We added swatches for call-to-action messaging in green, error messaging in red, and body copy and form fields in black and grey. Shades and tints of blue and orange were added to illustrations and other design elements for extra detail and interest.\n\nFirst stab at a new palette.\n\nWe introduced the new palette for the first time on an internal project to test the waters before going full steam ahead with the website. It gave us plenty of time to get a feel for the new design before sharing it with the public.\n\nPutting the test palette into practice with an internal report\n\nIt\u2019s important to be open to changes in your palette as it might need to evolve throughout the design process. Don\u2019t tell your client up front that this palette is set in stone. If you need to tweak the colour of a button later because of legibility issues, the last thing you want is your client pushing back because it\u2019s different from what you promised.\n\nAs it happened, we did tweak the colours after the test run, and we even adjusted the logo\u2014what looked great printed on paper looked a little too light on screens.\n\nConsider how colours might be used\n\nDon\u2019t worry if you haven\u2019t had the opportunity to test your palette in advance. As long as you have some well-considered options, you\u2019ll be ready to think about how the colour might be used on the site or app. \n\nObviously, in such early stages it\u2019s unlikely that you\u2019re going to know every element or feature that will appear on the site at launch time, or even which design elements could be introduced to the site later down the road. There are, of course, plenty of safe places to start.\n\nFor Simply Accessible, I quickly mocked up these examples in Illustrator to get a handle on the elements of a website where contrast and legibility matter the most: text colours and background colours. While it\u2019s less important to consider the contrast of decorative elements that don\u2019t convey essential information, it\u2019s important for a reader to be able to discern elements like button shapes and empty form fields.\n\nA basic list of possible colour combinations that I had in mind for the Simply Accessible website\n\nRun initial tests\n\nOnce these elements were laid out, I manually plugged in the HTML colour code of each foreground colour and background colour on Lea Verou\u2019s Contrast Checker. I added the results from each colour pair test to my document so we could see at a glance which colours needed adjustment or which colours wouldn\u2019t work at all.\n\nNote: Read more about colour accessibility and contrast requirements\n\n\n\n\n\nAs you can see, a few problems were revealed in this test. To meet the minimum AA compliance, we needed to slightly darken the green, blue, and orange background colours for text\u2014an easy fix. A more complicated problem was apparent with the button colours. I had envisioned some buttons appearing over a blue background, but the contrast ratios were well under 3:1. Although there isn\u2019t a guide in WCAG for contrast requirements of two non-text elements, the ISO and ANSI standard for visible contrast is 3:1, which is what we decided to aim for.\n\nWe also checked our colour combinations in Color Oracle, an app that simulates the most extreme forms of colour blindness. It confirmed that coloured buttons over blue backgrounds was simply not going to work. The contrast was much too low, especially for the more common deuteranopia and protanopia-type deficiencies.\n\nHow our proposed colour pairs could look to people with three types of colour blindness\n\nMake adjustments if necessary\n\n\n\nAs a solution, we opted to change all buttons to white when used over dark coloured backgrounds. In addition to increasing contrast, it also gave more consistency to the button design across the site instead of introducing a lot of unnecessary colour variants.\n\nPutting more work into getting compliant contrast ratios at this stage will make the rest of implementation and testing a breeze. When you\u2019ve got those ratios looking good, it\u2019s time to move on to implementation.\n\nImplement colours in style guide and prototype\n\nOnce I was happy with my contrast checks, I created a basic style guide and added all the colour values from my colour exploration files, introduced more tints and shades, and added patterned backgrounds. I created examples of every panel style we were planning to use on the site, with sample text, links, and buttons\u2014all with working hover states. Not only does this make it easier for the developer, it allows you to check in the browser for any further contrast issues.\n\n\n\n\n\nRun a final contrast check\n\nDuring the final stages of testing and before launch, it\u2019s a good idea to do one more check for colour accessibility to ensure nothing\u2019s been lost in translation from design to code. Unless you\u2019ve introduced massive changes to the design in the prototype, it should be fairly easy to fix any issues that arise, particularly if you\u2019ve stayed on top of updating any revisions in the style guide.\n\nOne of the more well-known evaluation tools, WAVE, is web-based and will work in any browser, but I love using Chrome\u2019s Accessibility Tools. Not only are they built right in to the Inspector, but they\u2019ll work if your site is password-protected or private, too.\n\nChrome\u2019s Accessibility Tools audit feature shows that there are no immediate issues with colour contrast in our prototype \n\nThe human touch\n\nFinally, nothing beats a good round of user testing. Even evaluation tools have their flaws. Although they\u2019re great at catching contrast errors for text and backgrounds, they aren\u2019t going to be able to find errors in non-text elements, infographics, or objects placed next to each other where discernible contrast is important. \n\n\n\nOur final palette, compared with our initial ideas, was quite different, but we\u2019re proud to say it\u2019s not just compliant, but shows Simply Accessible\u2019s true personality. Who knows, it may not be final at all\u2014there are so many opportunities down the road to explore and expand it further.\n\n\n\nAccessibility should never be an afterthought in a project. It\u2019s not as simple as adding alt text to images, or running your site through a compliance checker at the last minute and assuming that a pass means everything is okay. Considering how colour will be used during every stage of your project will help avoid massive problems before launch, or worse, launching with serious issues. \n\nIf you find yourself working on a personal project over the Christmas break, try integrating these checks into your workflow and make colour accessibility a part of your New Year\u2019s resolutions.", "year": "2014", "author": "Geri Coady", "author_slug": "gericoady", "published": "2014-12-22T00:00:00+00:00", "url": "https://24ways.org/2014/integrating-contrast-checks-in-your-web-workflow/", "topic": "design"}
{"rowid": 27, "title": "Putting Design on the Map", "contents": "The web can leave us feeling quite detached from the real world. Every site we make is really just a set of abstract concepts manifested as tools for communication and expression. At any minute, websites can disappear, overwritten by a newfangled version or simply gone. I think this is why so many of us have desires to create a product, write a book, or play with the internet of things. We need to keep in touch with the physical world and to prove (if only to ourselves) that we do make real things.\n\nI could go on and on about preserving the web, the challenges of writing a book, or thoughts about how we can deal with the need to make real things. Instead, I\u2019m going to explore something that gives us a direct relationship between a website and the physical world \u2013 maps.\n\n\n\tA map does not just chart, it unlocks and formulates meaning; it forms bridges between here and there, between disparate ideas that we did not know were previously connected.\nReif Larsen, The Selected Works of T.S. Spivet\n\n\nThe simplest form of map on a website tends to be used for showing where a place is and often directions on how to get to it. That\u2019s an incredibly powerful tool. So why is it, then, that so many sites just plonk in a default Google Map and leave it as that? You wouldn\u2019t just use dark grey Helvetica on every site, would you? Where\u2019s the personality? Where\u2019s the tailored experience? Where is the design?\n\nJumping into design\n\nLet\u2019s keep this simple \u2013 we all want to be better web folk, not cartographers. We don\u2019t need to go into the history, mathematics or technology of map making (although all of those areas are really interesting to research). For the sake of our sanity, I\u2019m going to gloss over some of the technical areas and focus on the practical concepts.\n\nTiles\n\nIf you\u2019ve ever noticed a map loading in sections, it\u2019s because it uses tiles that are downloaded individually instead of requiring the user to download everything that they might need. These tiles come in many styles and can be used for anything that covers large areas, such as base maps and data. You\u2019ve seen examples of alternative base maps when you use Google Maps as Google provides both satellite imagery and road maps, both of which are forms of base maps. They are used to provide context for the real world, or any other world for that matter. A marker on a blank page is useless.\n\nThe tiles are representations of the physical; they do not have to be photographic imagery to provide context. This means you can design the map itself. The easiest way to conceive this is by comparing Google\u2019s road maps with Ordnance Survey road maps. Everything about the two maps is different: the colours, the label fonts and the symbols used. Yet they still provide the exact same context (other maps may provide different context such as terrain contours).\n\n Comparison of Google Maps (top) and the Ordnance Survey (bottom).\n\nCarefully designing the base map tiles is as important as any other part of the website. The most obvious, yet often overlooked, aspect are aesthetics and branding. Maps could fit in with the rest of the site; for example, by matching the colours and line weights, they can enhance the full design rather than inhibiting it. You\u2019re also able to define the exact purpose of the map, so instead of showing everything you could specify which symbols or labels to show and hide.\n\nI\u2019ve not done any real research on the accessibility of base maps but, having looked at some of the available options, I think a focus on the typography of labels and the colour of the various elements is crucial. While you can choose to hide labels, quite often they provide the data required to make sense of the map. Therefore, make sure each zoom level is not too cluttered and shows enough to give context. Also be as careful when choosing the typeface as you are in any other design work. As for colour, you need to pay closer attention to issues like colour-blindness when using colour to convey information. Quite often a spectrum of colour will be used to show data, or to show the topography, so you need to be aware that some people struggle to see colour differences within a spectrum.\n\nA nice example of a customised base map can be found on Michael K Owens\u2019 check-in pages:\n\n One of Michael K Owens\u2019 check-in pages.\n\nAs I\u2019ve already mentioned, tiles are not just for base maps: they are also for data. In the screenshot below you can see how Plymouth Marine Laboratory uses tiles to show data with a spectrum of colour.\n\n A map from the Marine Operational Ecology data portal, showing data of adult cod in the North Sea.\n\nTechnical\n\nYou\u2019re probably wondering how to design the base layers. I will briefly explain the concepts here and give you tools to use at the end of the article. If you\u2019re worried about the time it takes to design the maps, don\u2019t be \u2013 you can automate most of it. You don\u2019t need to manually draw each tile for the entire world!\n\nWe\u2019ve learned the importance of web standards the hard way, so you\u2019ll be glad (and I won\u2019t have to explain the advantages) of the standard for web mapping from the Open Geospatial Consortium (OGC) called the Web Map Service (WMS). You can use conventional file formats for the imagery but you need a way to query for the particular tiles to show for the area and zoom level, that is what WMS does.\n\nFeatures\n\nTiles are great for covering large areas but sometimes you need specific smaller areas. We call these features and they usually consist of polygons, lines or points. Examples include postcode boundaries and routes between places, or even something more dynamic such as borders of nations changing over time.\n\nShowing features on a map presents interesting design challenges. If the colour or shape conveys some kind of data beyond geographical boundaries then it needs to be made obvious. This is actually really hard, without building complicated user interfaces. For example, in the image below, is it obvious that there is a relationship between the colours? Does it need a way of showing what the colours represent?\n\n Choropleth map showing ranked postcode areas, using ViziCities.\n\n\n\tFeatures are represented by means of lines or colors; and the effective use of lines or colors requires more than knowledge of the subject \u2013 it requires artistic judgement.\nErwin Josephus Raisz, cartographer (1893\u20131968)\n\n\nWhere lots of boundaries are small and close together (such as a high street or shopping centre) will it be obvious where the boundaries are and what they represent? When designing maps, the hardest challenge is dealing with how the data is represented and how it is understood by the user.\n\nTechnical\n\nAs you probably gathered, we use WMS for tiles and another standard called the web feature service (WFS) for specific features. I need to stress that the difference between the two is that WMS is for tiling, whereas WFS is for specific features. Both can use similar file formats but should be used for their particular use cases. You may be wondering why you can\u2019t just use a vector format such as KML, GeoJSON (or even SVG) \u2013 and you can \u2013 but the issue is the same as for WMS: you need a way to query the data to get the correct area and zoom level.\n\nUser interface\n\nThere is of course never a correct way to design an interface as there are so many different factors to take into consideration for each individual project. Maps can be used in a variety of ways, to provide simple information about directions or for complex visualisations to explain large amounts of data. I would like to just touch on matters that need to be taken into account when working with maps.\n\nAs I mentioned at the beginning, there are so many Google Maps on the web that people seem to think that its UI is the only way you can use a map. To some degree we don\u2019t want to change that, as people know how to use them; but does every map require a zoom slider or base map toggle? In fact, does the user need to zoom at all? The answer to that one is generally yes, zooming does provide more context to where the map is zoomed in on.\n\nIn some cases you will need to let users choose what goes on the map (such as data layers or directions), so how do they show and hide the data? Does a simple drop-down box work, or do you need search? Google\u2019s base map toggle is quite nice since it doesn\u2019t offer many options yet provides very different contexts and styling.\n\nIt isn\u2019t until we get to this point that we realise just plonking a quick Google map is really quite ridiculous, especially when compared to the amount of effort we make in other areas such as colour, typography or how the CSS is written. Each of these is important but we need to make sure the whole site is designed, and that includes the maps as much as any other content.\n\nPutting it into practice\n\nI could ramble on for ages about what we can do to customise maps to fit a site\u2019s personality and correctly represent the data. I wanted to focus on concepts and standards because tools constantly change and it is never good to just rely on a tool to do the work. That said, there are a large variety of tools that will help you turn these concepts into reality. This is not a comparison; I just want to show you a few of the many options you have for maps on the web.\n\nGoogle\n\nOK, I\u2019ve been quite critical so far about Google Maps but that is only because there is such a large amount of the default maps across the web. You can style them almost as much as anything else. They may not allow you to use custom WMS layers but Google Maps does have its own version, called styled maps. Using an array of map features (in the sense of roads and lakes and landmarks rather than the kind WFS is used for), you can style the base map with JavaScript. It even lets you toggle visibility, which helps to avoid the issue of too much clutter on the map. As well as lacking WMS, it doesn\u2019t support WFS, but it does support GeoJSON and KML so you can still show the features on the map. You should also check out Google Maps Engine (the new version of My Maps), which provides an interface for creating more advanced maps with a selection of different base maps. A premium version is available, essentially for creating map-based visualisations, and it provides a step up from the main Google Maps offering. A useful feature in some cases is that it gives you access to many datasets.\n\nLeaflet\n\nYou have probably seen Leaflet before. It isn\u2019t quite as popular as Google Maps but it is definitely used often and for good reason. Leaflet is a lightweight open source JavaScript library. It is not a service so you don\u2019t have to worry about API throttling and longevity. It gives you two options for tiling, the ability to use WMS, or to directly get the file using variables in the filename such as /{z}/{x}/{y}.png. I would recommend using WMS over dynamic file names because it is a standard, but the ability to use variables in a file name could be useful in some situations. Leaflet has a strong community and a well-documented API.\n\nMapbox\n\nAs a freemium service, Mapbox may not be perfect for every use case but it\u2019s definitely worth looking into. The service offers incredible customisation tools as well as lots of data sources and hosting for the maps. It also provides plenty of libraries for the various platforms, so you don\u2019t have to only use the maps on the web.\n\nMapbox is a service, though its map design tool is open source. Mapbox Studio is a vector-only version of their previous tool called Tilemill. Earlier I wrote about how typography and colour are as important to maps as they are to the rest of a website; if you thought, \u201cYes, but how on earth can I design those parts of a map?\u201d then this is the tool for you. It is incredibly easy to use. Essentially each map has a stylesheet.\n\nIf you do not want to open a paid-for Mapbox account, then you can export the tiles (as PNG, SVG etc.) to use with other map tools.\n\nOpenLayers\n\nAfter a long wait, OpenLayers 3 has been released. It is similar to Leaflet in that it is a library not a service, but it has a much broader scope. During the last year I worked on the GIS portal at Plymouth Marine Laboratory (which I used to show the data tiles earlier), it essentially used OpenLayers 2 to create a web-based geographic information system, taking a large amount of data and permitting analysis (such as graphs) without downloading entire datasets and complicated software. OpenLayers 3 has improved greatly on the previous version in both performance and accessibility. It is the ideal tool for complex map-based web apps, though it can be used for the simple use cases too.\n\nOpenStreetMap\n\nI couldn\u2019t write an article about maps on the web without at least mentioning OpenStreetMap. It is the place to go for crowd-sourced data about any location, with complete road maps and a strong API.\n\nViziCities\n\nThe newest project on this list is ViziCities by Robin Hawkes and Peter Smart. It is a open source 3-D visualisation tool, currently in the very early stages of development. The basic example shows 3-D buildings around the world using OpenStreetMap data. Robin has used it to create some incredible demos such as real-time London underground trains, and planes landing at an airport. Edward Greer and I are currently working on using ViziCities to show ideal housing areas based on particular personas. We chose it because the 3-D aspect gives us interesting possibilities for the data we are able to visualise (such as bar charts on the actual map instead of in the UI). Despite not being a completely stable, fully featured system, ViziCities is worth taking a look at for some use cases and is definitely going to go from strength to strength.\n\n\n\nSo there you have it \u2013 a whistle-stop tour of how maps can be customised. Now please stop plonking in maps without thinking about it and design them as you design the rest of your content.", "year": "2014", "author": "Shane Hudson", "author_slug": "shanehudson", "published": "2014-12-11T00:00:00+00:00", "url": "https://24ways.org/2014/putting-design-on-the-map/", "topic": "design"}
{"rowid": 28, "title": "Why You Should Design for Open Source", "contents": "Let\u2019s be honest. Most designers don\u2019t like working for nothing. We rally against spec work and make a stand for contracts and getting paid. That\u2019s totally what you should do as a professional designer in the industry. It\u2019s your job. It\u2019s your hard-working skill. It\u2019s your bread and butter. Get paid.\n\nHowever, I\u2019m going to make a case for why you could also consider designing for open source. First, I should mention that not all open source work is free work. Some companies hire open source contributors to work on their projects full-time, usually because that project is used by said company. There are other companies that encourage open source contribution and even offer 20%-time for these projects (where you can spend one day a week contributing to open source). These are super rad situations to be in. However, whether you\u2019re able to land a gig doing this type of work, or you\u2019ve decided to volunteer your time and energy, designing for open source can be rewarding in many other ways.\n\nPortfolio building\n\nNew designers often find themselves in a catch-22 situation: they don\u2019t have enough work experience showcased in their portfolio, which leads to them not getting much work because their portfolio is bare. These new designers often turn to unsolicited redesigns to fill their portfolio. An unsolicited redesign is a proof of concept in which a designer attempts to redesign a popular website. You can see many of these concepts on sites like Dribbble and Behance and there are even websites dedicated to showcasing these designs, such as Uninvited Designs. There\u2019s even a subreddit for them.\n\nThere are quite a few negative opinions on unsolicited redesigns, though some people see things from both sides. If you feel like doing one or two of these to fill your portfolio, that\u2019s of course up to you. But here\u2019s a better suggestion. Why not contribute design for an open source project instead?\n\nYou can easily find many projects in great need of design work, from branding to information design, documentation, and website or application design. The benefits to doing this are far better than an unsolicited redesign. You get a great portfolio piece that actually has greater potential to get used (especially if the core team is on board with it). It\u2019s a win-win situation.\n\nNot all designers are in need of portfolio filler, but there are other benefits to contributing design.\n\nGiving back to the community\n\nMy first experience with voluntary work was when I collaborated with my friend, Vineet Thapar, on a pro bono project for the W3C\u2019s Web Accessibility Initiative redesign project back in 2004. I was very excited to contribute CSS to a website that would get used by the W3C! Unfortunately, it decided to go a different direction and my work did not get used. However, it was still pretty exciting to have the opportunity, and I don\u2019t regret a moment of that work. I learned a lot about accessibility from this experience and it helped me land some of the jobs I\u2019ve had since.\n\nAlmost a decade later, I got super into Sass. One of the core maintainers, Chris Eppstein, lamented on Twitter one day that the Sass website and brand was in dire need of design help. That led to the creation of an open source task force, Team Sass Design, and we revived the brand and the website, which launched at SassConf in 2013.\n\nIt helped me in my current job. I showed it during my portfolio review when I interviewed for the role. Then I was able to use inspiration from a technique I\u2019d tried on the Sass website to help create the more feature-rich design system that my team at work is building. But most importantly, I soon learned that it is exhilarating to be a part of the Sass community. This is the biggest benefit of all. It feels really good to give back to the technology I love and use for getting my work done.\n\nBen Werdmuller writes about the need for design in open source. It\u2019s great to see designers contributing to open source in awesome ways. When A List Apart\u2019s website went open source, Anna Debenham contributed by helping build its pattern library. Bevan Stephens worked with FontForge on the design of its website. There are also designers who have created their own open source projects. There\u2019s Dan Cederholm\u2019s Pears, which shares common patterns in markup and style. There\u2019s also Brad Frost\u2019s Pattern Lab, which shares his famous method of atomic design and applies it to a design system. These systems and patterns have been used in real-world projects, such as RetailMeNot, so designers have contributed to the web in an even larger way simply by putting their work out there for others to use. That\u2019s kind of fun to think about.\n\nHow to get started\n\nSo are you stoked about getting into the open source community? That\u2019s great!\n\nInitially, you might get worried or uncomfortable in getting involved. That\u2019s okay. But first consider that the project is open source for a reason. Your contribution (no matter how large or small) can help in a big way.\n\nIf you find a project you\u2019re interested in helping, make sure you do your research. Sometimes project team members will be attached to their current design. Is there already a designer on the core team? Reach out to that designer first. Don\u2019t be too aggressive with why you think your design is better than theirs. Rather, offer some constructive feedback and a proposal of what would make the design better. Chances are, if the designer cares about the project, and you make a strong case, they\u2019ll be up for it.\n\nAre there contribution guidelines? It\u2019s proper etiquette to read these and follow the community\u2019s rules. You\u2019ll have a better chance of getting your work accepted, and it shows that you take the time to care and add to the overall quality of the project. Does the project lack guidelines? Consider starting a draft for that before getting started in the design.\n\nWhen contributing to open source, use your initiative to solve problems in a manageable way. Huge pull requests are hard to review and will often either get neglected or rejected. Work in small, modular, and iterative contributions.\n\nSo this is my personal take on what I\u2019ve learned from my experience and why I love open source. I\u2019d love to hear from you if you have your own experience in doing this and what you\u2019ve learned along the way as well. Please share in the comments!\n\nThanks Drew McLellan, Eric Suzanne, Kyle Neath for sharing their thoughts with me on this!", "year": "2014", "author": "Jina Anne", "author_slug": "jina", "published": "2014-12-19T00:00:00+00:00", "url": "https://24ways.org/2014/why-you-should-design-for-open-source/", "topic": "design"}
{"rowid": 50, "title": "Make a Comic", "contents": "For something slightly different over Christmas, why not step away from your computer and make a comic? \nDefinitely not the author working on a comic in the studio, with the desk displaying some of the things you need to make a comic on paper.\nWhy make a comic?\nFirst of all, it\u2019s truly fun and it\u2019s not that difficult. If you\u2019re a designer, you can use skills you already have, so why not take some time to indulge your aesthetic whims and make something for yourself, rather than for a client or your company. And you can use a computer \u2013 or not.\nIf you\u2019re an interaction designer, it\u2019s likely you\u2019ve already made a storyboard or flow, or designed some characters for personas. This is a wee jump away from that, to the realm of storytelling and navigating human emotions through characters who may or may not be human. Similar medium and skills, different content. \nIt\u2019s not a client deliverable but something that stands by itself, and you\u2019ve nobody\u2019s criteria to meet except those that exist in your imagination! \nThanks to your brain and the alchemy of comics, you can put nearly anything in a sequence and your brain will find a way to make sense of it. Scott McCloud wrote about the non sequitur in comics: \n\n\u201cThere is a kind of alchemy at work in the space between panels which can help us find meaning or resonance in even the most jarring of combinations.\u201d \n\nHere\u2019s an example of a non sequitur from Scott McCloud\u2019s Understanding Comics \u2013 the images bear no relation to one another, but since they\u2019re in a sequence our brains do their best to understand it: \n\nOnce you know this it takes the pressure off somewhat. It\u2019s a fun thing to keep in mind and experiment with in your comics! \nMaterials needed\n\nA4 copy/printing paper \nHB pencil for light drawing\nDip pen and waterproof Indian ink \nBristol board (or any good quality card with a smooth, durable surface) \n\nStep 1: Get ideas\nYou\u2019d be surprised where you can take a small grain of an idea and develop it into an interesting comic. Think about a funny conversation you had, or any irrational fears, habits, dreams or anything else. Just start writing and drawing. Having ideas is hard, I know, but you will get some ideas when you start working. \nOne way to keep track of ideas is to keep a sketch diary, capturing funny conversations and other events you could use in comics later. \nYou might want to just sketch out the whole comic very roughly if that helps. I tend to sketch the story first, but it usually changes drastically during step 2.\nStep 2: Edit your story using thumbnails\nHow thumbnailing works.\nWhy use thumbnails? You can move them around or get rid of them! \nDrawings are harder and much slower to edit than words, so you need to draw something very quick and very rough. You don\u2019t have to care about drawing quality at this point. \nYou might already have a drafted comic from the previous step; now you can split each panel up into a thumbnail like the image above. \nGet an A4 sheet of printing paper and tear it up into squares. A thumbnail equals a comic panel. Start drawing one panel per thumbnail. This way you can move scenes and parts of the story around as you work on the pacing. It\u2019s an extremely useful tip if you want to expand a moment in time or draw out a dialogue, or if you want to just completely cut scenes. \nStep 3: Plan a layout\nSo you\u2019ve got the story more or less down: you now need to know how they\u2019ll look on the page. Sketch a layout and arrange the thumbnails into the layout.\nThe simplest way to do this is to divide an A4 page into equal panels \u2014 say, nine. But if you want, you can be more creative than that. The Gigantic Beard That Was Evil by Stephen Collins is an excellent example of the scope for using page layout creatively. You can really push the form: play with layout, scale, story and what you think of as a comic.\nStep 4: Draw the comic\nI recommend drawing on A4 Bristol board paper since it has a smooth surface, can tolerate a lot of rubbing out and holds ink well. You can get it from any art shop. \nUsing your thumbnails for reference, draw the comic lightly using an HB pencil. Don\u2019t make the line so heavy that it can\u2019t be erased (since you\u2019ll ink over the lines later).\nStep 5: Ink the comic\nImage before colour was added.\nYou\u2019ve drawn your story. Well done!\nNow for the fun part. I recommend using a dip pen and some waterproof ink. Why waterproof? If you want, you can add an ink wash later, or even paint it. \nIf you don\u2019t have a dip pen, you could also use any quality pen. Carefully go over your pencilled lines with the pen, working from top left to right and down, to avoid smudging it. It\u2019s unfortunately easy to smudge the ink from the dip pen, so I recommend practising first. \nYou\u2019ve made a comic! \nStep 6: Adding colour\nComics traditionally had a limited colour palette before computers (here\u2019s an in-depth explanation if you\u2019re curious). You can actually do a huge amount with a restricted colour palette. Ellice Weaver\u2019s comics show how very nicely how you can paint your work using a restricted palette. So for the next step, resist the temptation to add ALL THE COLOURS and consider using a limited palette. \nOnce the ink is completely dry, erase the pencilled lines and you\u2019ll be left with a beautiful inked black and white drawing. \nYou could use a computer for this part. You could also photocopy it and paint straight on the copy. If you\u2019re feeling really brave, you could paint straight on the original. But I\u2019d suggest not doing this if it\u2019s your first try at painting! \nWhat follows is an extremely basic guide for painting using Photoshop, but there are hundreds of brilliant articles out there and different techniques for digital painting. \nHow to paint your comic using Photoshop\n\nScan the drawing and open it in Photoshop. You can adjust the levels (Image \u2192 Adjustments \u2192 Levels) to make the lines darker and crisper, and the paper invisible. At this stage, you can erase any smudges or mistakes. With a Wacom tablet, you could even completely redraw parts! Computers are just amazing. Keep the line art as its own layer. \nAdd a new layer on top of the lines, and set the layer state from normal to multiply. This means you can paint your comic without obscuring your lines. Rename the layer something else, so you can keep track.\nStart blocking in colour. And once you\u2019re happy with that, experiment with adding tone and texture.\n\nChristmas comic challenge!\nWhy not challenge yourself to make a short comic over Christmas? If you make one, share it in the comments. Or show me on Twitter \u2014 I\u2019d love to see it.\n\nCredit: Many of these techniques were learned on the Royal Drawing School\u2019s brilliant \u2018Drawing the Graphic Novel\u2019 course.", "year": "2015", "author": "Rebecca Cottrell", "author_slug": "rebeccacottrell", "published": "2015-12-20T00:00:00+00:00", "url": "https://24ways.org/2015/make-a-comic/", "topic": "design"}
{"rowid": 53, "title": "Get Expressive with Your Typography", "contents": "In 1955 Beatrice Warde, an American communicator on typography, published a series of essays entitled The Crystal Goblet in which she wrote, \u201cPeople who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.\u201d And with that proposition Warde introduced the idea that just as we judge someone based on the clothes they are wearing, so we make judgements about text based on the typefaces in which it is set.\nBeatrice Warde. \u00a91970 Monotype Imaging Inc.\nChoosing the same typeface as everyone else, especially if you\u2019re trying to make a statement, is like turning up to a party in the same dress; to a meeting in the same suit, shirt and tie; or to a craft ale dispensary in the same plaid shirt and turned-up skinny jeans.\nBut there\u2019s more to your choice of typeface than simply making an impression. In 2012 Jon Tan wrote on 24 ways about a scientific study called \u201cThe Aesthetics of Reading\u201d which concluded that \u201cgood quality typography is responsible for greater engagement during reading and thus induces a good mood.\u201d\nFurthermore, at this year\u2019s Ampersand conference Sarah Hyndman, an expert in multisensory typography, discussed how typefaces can communicate with our subconscious. Sarah showed that different fonts could have an effect on how food tasted. A rounded font placed near a bowl of jellybeans would make them taste sweeter, and a jagged angular font would make them taste more sour. \nThe quality of your typography can therefore affect the mood of your reader, and your font choice directly affect the senses. This means you can manipulate the way people feel. You can change their emotional state through type alone. Now that\u2019s a real superpower!\nThe effects of your body text design choices are measurable but subtle. If you really want to have an impact you need to think big. Literally. Display text and headings are your attention grabbers. They are your chance to interrupt, introduce and seduce.\nDisplay text and headings set the scene and draw people in. Text set large creates an image that visitors see before they read, and that\u2019s your chance to choose a typeface that immediately expresses what the text, and indeed the entire website, stands for. What expectations of the text do you want to set up? Youthful enthusiasm? Businesslike? Cutting-edge? Hipster? Sensible and secure? Fun and informal? Authoritarian?\nTypography conveys much more than just information. It imparts feeling, emotion and sentiment, and arouses preconceived ideas of trust, tone and content. Think about taking advantage of this by introducing impactful, expressive typography to your designs on the web. You can alter the way your reader feels, so what emotion do you want to provoke?\nMaybe you want them to feel inspired like this stop smoking campaign:\nhelsenorge.no\nPerhaps they should be moved and intrigued, as with Makeshift magazine:\nmkshft.org\nOr calmly reassured:\nwww.cleopatra-marina.gr\nFonts also tap into the complex library of associations that we\u2019ve been accumulating in our brains all of our lives. You build up these associations every time you see a font from the context that you see it in. All of us associate certain letterforms with topics, times and places.\nRetiro is obviously Spanish:\nRetiro by Typofonderie\nBodoni and Eurostile used in this menu couldn\u2019t be much more Italian:\nBodoni and Eurostile, both designed in Italy\nTo me, Clarendon gives a sense of the 1960s and 1970s. I\u2019m not sure if that\u2019s what Costa was going for, but that\u2019s what it means to me:\nCosta coffee flier\nAnd Knockout and Gotham really couldn\u2019t be much more American:\nKnockout and Gotham by Hoefler & Co\nWhen it comes to choosing your display typeface, the type designer Christian Schwartz says there are two kinds. First are the workhorse typefaces that will do whatever you want them to do. Helvetica, Proxima Nova and Futura are good examples. These fonts can be shaped in many different ways, but this also means they are found everywhere and take great skill and practice to work with in a unique and striking manner.\nThe second kind of typeface is one that does most of the work for you. Like finely tailored clothing, it\u2019s the detail in the design that adds interest.\nSetting headings in Bree rather than Helvetica makes a big difference to the tone of the article\nSuch typefaces carry much more inherent character, but are also less malleable and harder to adapt to different contexts. Good examples are Marr Sans, FS Clerkenwell, Strangelove and Bree.\nPush the boat out\nRemember, all type can have an effect on the reader. Take advantage of that and allow your type to have its own vernacular and impact. Be expressive with your type. Don\u2019t be too reverential, dogmatic \u2013 or ordinary. Be brave and push a few boundaries.\nAdapted from Web Typography a book in progress by Richard Rutter.", "year": "2015", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2015-12-04T00:00:00+00:00", "url": "https://24ways.org/2015/get-expressive-with-your-typography/", "topic": "design"}
{"rowid": 58, "title": "Beyond the Style Guide", "contents": "Much like baking a Christmas cake, designing for the web involves creating an experience in layers. Starting with a solid base that provides the core experience (the fruit cake), we can add further layers, each adding refinement (the marzipan) and delight (the icing).\nDon\u2019t worry, this isn\u2019t a misplaced cake recipe, but an evaluation of modular design and the role style guides can play in acknowledging these different concerns, be they presentational or programmatic.\nThe auteur\u2019s style guide\nAlthough trained as a graphic designer, it was only when I encountered the immediacy of the web that I felt truly empowered as a designer. Given a desire to control every aspect of the resulting experience, I slowly adopted the role of an auteur, exploring every part of the web stack: front-end to back-end, and everything in between. A few years ago, I dreaded using the command line. Today, the terminal is a permanent feature in my Dock.\nIn straddling the realms of graphic design and programming, it\u2019s the point at which they meet that I find most fascinating, with each dicipline valuing the creation of effective systems, be they for communication or code efficiency. Front-end style guides live at this intersection, demonstrating both the modularity of code and the application of visual design.\nPainting by numbers\nIn our rush to build modular systems, design frameworks have grown in popularity. While enabling quick assembly, these come at the cost of originality and creative expression \u2013 perhaps one reason why we\u2019re seeing the homogenisation of web design.\nIn editorial design, layouts should accentuate content and present it in an engaging manner. Yet on the web we see a practice that seeks templated predictability. In \u2018Design Machines\u2019 Travis Gertz argued that (emphasis added):\n\nDesign systems still feel like a novelty in screen-based design. We nerd out over grid systems and modular scales and obsess over style guides and pattern libraries. We\u2019re pretty good at using them to build repeatable components and site-wide standards, but that\u2019s sort of where it ends. [\u2026] But to stop there is to ignore the true purpose and potential of a design system.\n\nUnless we consider how interface patterns fully embrace the design systems they should be built upon, style guides may exacerbate this paint-by-numbers approach, encouraging conformance and suppressing creativity.\nAnatomy of a button\nLet\u2019s take a look at that most canonical of components, the button, and consider what we might wish to document and demonstrate in a style guide.\nThe different layers of our button component.\nContent\nThe most variable aspect of any component. Content guidelines will exert the most influence here, dictating things like tone of voice (whether we should we use stiff, formal language like \u2018Submit form\u2019, or adopt a more friendly tone, perhaps \u2018Send us your message\u2019) and appropriate language. For an internationalised interface, this may also impact word length and text direction or orientation.\nStructure\nHTML provides a limited vocabulary which we can use to structure content and add meaning. For interactive elements, the choice of element can also affect its behaviour, such as whether a button submits form data or links to another page:\n<button type=\"submit\">Button text</button>\n<a href=\"/index.html\">Button text</a>\nNote: One of the reasons I prefer to use <button> instead of <input type=\u201cbutton\u201d>, besides allowing the inclusion of content other than text, is that it has a markup structure similar to links, therefore keeping implementation differences to a minimum.\nWe should also think about each component within the broader scope of our particular product. For this we can employ a further vocabulary, which can be expressed by adding values to the class attribute. For a newspaper, we might use names like lede, standfirst and headline, while a social media application might see us reach for words like stream, action or avatar.\nPresentation\nThe appearance of a component can never be considered in isolation. Informed by its relationship to other elements, style guides may document different stylistic variations of a component, even if the underlying function remains unchanged: primary and secondary button styles, for example.\nBehaviour\nA component can exhibit various states: blank, loading, partial, error and ideal, and a style guide should reflect that. Our button component is relatively simple, yet even here we need to consider hover, focused, active and disabled states.\nTranscending layers\nThis overview reinforces Ethan\u2019s note from earlier in this series:\n\nI\u2019ve found that thinking about my design as existing in broad experience tiers \u2013 in layers \u2013 is one of the best ways of designing for the modern web.\n\nWhile it\u2019s tempting to describe a component as series of layers, certain aspects will transcend several of these. The accessibility of a component, for example, may influence the choice of language, the legibility of text, colour contrast and which affordances are provided in different states.\nVisual design language: documenting the missing piece\nEven given this small, self-contained component, we can see several concerns at play, and in reviewing our button it seems we have most things covered. However, a few questions remain unanswered. Why does it have a blue background? Why are the borders 2px thick, with a radius of 4px? Why are we using that font, at that size and with that weight?\nThese questions can be answered by our visual design language. More than a set of type choices and colour palettes, a design language can dicate common measures, ratios and the resulting grid(s) these influence. Ideally governed by a set of broader design principles, it can also inform an illustration style, the type of photography sourced or commissioned, and the behaviour of any animations.\nWhereas a style guide ensures conformity, having it underpinned by an effective design language will allow for flexibility; only by knowing the rules can you know how to break them!\nType pairings in the US Web Design Standards guide.\nFor a style guide to thoroughly articulate a visual design system, the spectrum of choices it allows for should be acknowledged. A fantastic example of this can be found in the US Web Design Standards. By virtue of being a set of standards designed to apply to a number of different sites, this guide offers a range of type pairings (that take into account performance considerations) and provides primary, secondary and tertiary palette relationships, with shades and tones thereof:\nColour palettes in the US Web Design Standards guide.\nA visual language in code form\nProperly documenting our design language in a style guide is a good start, yet even better if it can be expressed in code. This is where CSS preprocessors become a powerful ally.\nIn Sass, methods like mixins and maps can help us represent relationships between values. Variables (and CSS variables) extend the vocabulary provided natively by CSS, meaning we can describe patterns in terms of our own visual language. These tools effectively become an interface to our design system. Furthermore, they help maintain a separation of concerns, with visual presentation remaining where it should be: in our style sheets.\nTake this simple example, an article summary on a website counting down the best Christmas movies:\nThe design for our simple component example.\nOur markup is as follows, using appropriate semantic HTML elements and incorporating the vocabulary from our collection of design patterns (expressed using the BEM methodology):\n<article class=\"summary\">\n    <h1 class=\"summary__title\">\n        <a href=\"scrooged.html\">\n            <span class=\"summary__position\">12</span>\n            Scrooged (1988)\n        </a>\n    </h1>\n\n    <div class=\"summary__body\">\n        <p>It\u2019s unlikely that Bill Murray could ever have got through his career without playing a version of Scrooge\u2026</p>\n    </div>\n\n    <footer class=\"summary__meta\">\n        <strong>Director:</strong> Richard Donner<br/>\n        <strong>Stars:</strong> Bill Murray, Buddy Hackett, Karen Allen\n    </footer>\n</article>\nWe can then describe the presentation of this HTML by using Sass maps to define our palettes, mixins to include predefined font metrics, and variables to recall common measurements:\n.summary {\n    margin-bottom: ($baseline * 4)\n}\n\n.summary__title {\n    @include font-family(display-serif);\n    @include font-size(title);\n    color: palette(neutral, dark);\n    margin-bottom: ($baseline * 4);\n    border-top: $rule-height solid palette(primary, purple);\n    padding-top: ($baseline * 2);\n}\n\n.summary__position {\n    @include font-family(display-sans, 300);\n    color: palette(neutral, mid);\n}\n\n.summary__body {\n    @include font-family(text-serif);\n    @include font-size(body);\n    margin-bottom: ($baseline * 2);\n}\n\n.summary__meta {\n    @include font-family(text-sans);\n    @include font-size(caption);\n}\nOf course, this is a simplistic example for the purposes of demonstration. However, such thinking was employed at a much larger scale at the Guardian. Using a set of Sass components, complex patterns could be described using a language familar to everyone on the product team, be they a designer, developer or product owner:\nThe design of a component on the Guardian website, described in terms of its Sass-powered design system.\nUnlocking possibility\nAlongside tools like preprocessors, newer CSS layout modules like flexbox and grid layout mean the friction we\u2019ve long been accustomed to when creating layouts on the web is no longer present, and the full separation of presentation from markup is now possible. Now is the perfect time for graphic designers to advocate design systems that these developments empower, and ensure they\u2019re fully represented in both documentation and code. That way, together, we can build systems that allow for greater visual expression. After all, there\u2019s more than one way to bake a Christmas cake.", "year": "2015", "author": "Paul Lloyd", "author_slug": "paulrobertlloyd", "published": "2015-12-16T00:00:00+00:00", "url": "https://24ways.org/2015/beyond-the-style-guide/", "topic": "design"}
{"rowid": 59, "title": "Animating Your Brand", "contents": "Let\u2019s talk about how we add animation to our designs, in a way that\u2019s consistent with other aspects of our brand, such as fonts, colours, layouts and everything else.\nAnimating is fun. Adding animation to our designs can bring them to life and make our designs stand out. Animations can show how the pieces of our designs fit together. They provide context and help people use our products.\nAll too often animation is something we tack on at the end. We put a transition on a modal window or sliding menu and we often don\u2019t think about whether that animation is consistent with our overall design.\nStyle guides to the rescue\nA style guide is a document that establishes and enforces style to improve communication. It can cover anything from typography and writing style to ethics and other, broader goals. It might be a static visual document showing every kind of UI, like in the Codecademy.com redesign shown below.\nUI toolkit from \u201cReimagining Codecademy.com\u201d by @mslima\nIt might be a technical reference with code examples. CodePen\u2019s new design patterns and style guide is a great example of this, showing all the components used throughout the website as live code.\nCodePen\u2019s design patterns and style guide\nA style guide gives a wide view of your project, it maintains consistency when adding new content, and we can use our style guide to present animations.\nLiving documents\nStyle guides don\u2019t need to be static. We can use them to show movement. We can share CSS keyframe animations or transitions that can then go into production. We can also explain why animation is there in the first place.\nJust as a style guide might explain why we chose a certain font or layout, we can use style guides to explain the intent behind animation. This means that if someone else wants to create a new component, they will know why animation applies.\nIf you haven\u2019t yet set up a style guide, you might want to take a look at Pattern Lab. It\u2019s a great tool for setting up your own style guide and includes loads of design patterns to get started.\nThere are many style guide articles linked from the excellent, open sourced, Website Style Guide Resources. Anna Debenham also has an excellent pocket book on the subject.\nAdding animation\nBefore you begin throwing animation at all the things, establish the character you want to convey.\nAndrex Puppy (British TV ad from 1994)\nList some words that describe the character you\u2019re aiming for. If it was the Andrex brand, they might have gone for: fun, playful, soft, comforting.\nPerhaps you\u2019re aiming for something more serious, credible and authoritative. Or maybe exciting and intense, or relaxing and meditative. For each scenario, the animations that best represent these words will be different.\nIn the example below, two animations both take the same length of time, but use different timing functions. One eases, and the other bounces around. Either might be good, depending on your needs.\nTiming functions (CodePen)\nExample: Kitman Labs\nWorking with Kitman Labs, we spent a little time working out what words best reflected the brand and came up with the following:\n\nScientific\nPrecise\nFast\nSolid\nDependable\nHelpful\nConsistent\nClear\n\nWith such a list of words in hand, we design animation that fits. We might prefer a tween that moves quickly to its destination over one that drifts slowly or bounces.\nWe can use the list when justifying our use of animation, such as when it helps our customers understand the context of data on the page. Or we may even choose not to animate, when that might make the message inconsistent.\nCreate guidelines\nIf you already have a style guide, adding animation could begin with creating an overview section.\nOne approach is to create a local website and share it within your organisation. We recently set up a local site for this purpose. \nA recent project\u2019s introduction to the topic of animation\nThis document becomes a reference when adding animation to components. Include links to related resources or examples of animation to help demonstrate the animation style you want.\nPrototyping\nYou can explain the intent of your animation style guide with live animations. This doesn\u2019t just mean waving our hands around. We can show animation through prototypes.\nThere are so many prototype tools right now. You could use Invision, Principle, Floid, or even HTML and CSS as embedded CodePens.\nA login flow prototype created in Principle\nThese tools help when trying out ideas and working through several approaches. Create videos, animated GIFs or online demos to share with others. Experiment. Find what works for you and work with whatever lets you get the most ideas out of your head fastest. Iterate and refine an animation before it gets anywhere near production.\nBuild up a collection\nBuild up your guide, one animation at a time.\nSome people prefer to loosely structure a guide with places to put things as they are discovered or invented; others might build it one page at a time \u2013 it doesn\u2019t matter. The main thing is that you collect animations like you would trading cards. Or Pokemon. Keep them ready to play and deliver that explosive result.\nYou could include animated GIFs, or link to videos or even live webpages as examples of animation. The use of animation to help user experience is also covered nicely in Val Head\u2019s UI animation and UX article on A List Apart.\nWhat matters is that you create an organised place for them to be found. Here are some ideas to get started.\nLogos and brandmarks\nMany sites include some subtle form of animation in their logos. This can draw the eye, add some character, or bring a little liveliness to an otherwise static page. Yahoo and Google have been experimenting with animation on their logos. Even a simple bouncing animation, such as the logo on Hop.ie, can add character.\nThe CSS-animated bouncer from Hop.ie\nContent transitions\nAdding content, removing content, showing and hiding messages are all opportunities to use animation. Careful and deliberate use of animation helps convey what\u2019s changing on screen.\nAnimating list items with CSS (CSSAnimation.rocks)\nFor more detail on this, I also recommend \u201cTransitional Interfaces\u201d by Pasquale D\u2019Silva.\nPage transitions\nOn a larger scale than the changes to content, full-page transitions can smooth the flow between sections of a site. Medium\u2019s article transitions are a good example of this.\nMedium-style page transition (Tympanus.net)\nPreparing a layout before the content arrives\nWe can use animation to draw a page before the content is ready, such as when a page calls a server for data before showing it.\nOptimistic loading grid (CodePen)\nSometimes it\u2019s good to show something to let the user know that everything\u2019s going well. A short animation could cover just enough time to load the initial content and make the loading transition feel seamless.\nInteractions\nHover effects, dropdown menus, slide-in menus and active states on buttons and forms are all opportunities. Look for ways you can remove the sudden changes and help make the experience of using your UI feel smoother.\nForm placeholder animation (Studio MDS)\nKeep animation visible\nIt takes continuous effort to maintain a style guide and keep it up to date, but it\u2019s worth it. Make it easy to include animation and related design decisions in your documentation and you\u2019ll be more likely to do so. If you can make it fun, and be proud of the result, better still.\nWhen updating your style guide, be sure to show the animations at the same time. This might mean animated GIFs, videos or live embedded examples of your components.\nBy doing this you can make animation integral to your design process and make sure it stays relevant.\nInspiration and resources\nThere are loads of great resources online to help you get started. One of my favourites is IBM\u2019s design language site.\nIBM\u2019s design language:\u200aanimation design guidelines\nIBM describes how animation principles apply to its UI work and components. They break down the animations into five categories of animations and explain how they apply to each example.\nThe site also includes an animation library with example videos of animations and links to source code.\nExample component from IBM\u2019s component library\nThe way IBM sets out its aims and methods is helpful not only for their existing designers and developers, but also helps new hires. Furthermore, it\u2019s a good way to show the world that IBM cares about these details.\nAnother popular animation resource is Google\u2019s material design.\nGoogle\u2019s material design documentation\nGoogle\u2019s guidelines cover everything from understanding easing through to creating engaging and useful mobile UI.\nThis approach is visible across many of Google\u2019s apps and software, and has influenced design across much of the web. The site is helpful both for learning about animation and as an showcase of how to illustrate examples.\nFrameworks\nIf you don\u2019t want to create everything from scratch, there are resources you can use to start using animation in your UI. One such resource is Salesforce\u2019s Lightning design system.\nThe system goes further than most guides. It includes a downloadable framework for adding animation to your projects. It has some interesting concepts, such as elevation settings to handle positioning on the z-axis.\nExample of elevation from Salesforce\u2019s Lightning design system\nYou should also check out Animate.css.\n\u201cJust add water\u201d\u200a\u2014\u200aAnimate.css\nAnimate.css gives you a set of predesigned animations you can apply to page elements using classes. If you use JavaScript to add or remove classes, you can then trigger complex animations. It also plays well with scroll-triggering, and tools such as WOW.js.\nLearn, evolve and make it your own\nThere\u2019s a wealth online of information and guides we can use to better understand animation. They can inspire and kick-start our own visual and animation styles. So let\u2019s think of the design of animations just as we do fonts, colours and layouts. Let\u2019s choose animation deliberately, making it part of our style guides.\nMany thanks to Val Head for taking the time to proofread and offer great suggestions for this article.", "year": "2015", "author": "Donovan Hutchinson", "author_slug": "donovanhutchinson", "published": "2015-12-01T00:00:00+00:00", "url": "https://24ways.org/2015/animating-your-brand/", "topic": "design"}
{"rowid": 61, "title": "Animation in Responsive Design", "contents": "Animation and responsive design can sometimes feel like they\u2019re at odds with each other. Animation often needs space to do its thing, but RWD tells us that the amount of space we\u2019ll have available is going to change a lot. Balancing that can lead to some tricky animation situations. \nEmbracing the squishiness of responsive design doesn\u2019t have to mean giving up on your creative animation ideas. There are three general techniques that can help you balance your web animation creativity with your responsive design needs. One or all of these approaches might help you sneak in something just a little extra into your next project.\nFocused art direction\nSmaller viewports mean a smaller stage for your motion to play out on, and this tends to amplify any motion in your animation. Suddenly 100 pixels is really far and multiple moving parts can start looking like they\u2019re battling for space. An effect that looked great on big viewports can become muddled and confusing when it\u2019s reframed in a smaller space.\nMaking animated movements smaller will do the trick for simple motion like a basic move across the screen. But for more complex animation on smaller viewports, you\u2019ll need to simplify and reduce the number of moving parts. The key to this is determining what the vital parts of the animation are, to zone in on the parts that are most important to its message. Then remove the less necessary bits to distill the motion\u2019s message down to the essentials. \nFor example, Rally Interactive\u2019s navigation folds down into place with two triangle shapes unfolding each corner on larger viewports. If this exact motion was just scaled down for narrower spaces the two corners would overlap as they unfolded. It would look unnatural and wouldn\u2019t make much sense. \nOpen video\n\nThe main purpose of this animation is to show an unfolding action. To simplify the animation, Rally unfolds only one side for narrower viewports, with a slightly different animation. The action is still easily interpreted as unfolding and it\u2019s done in a way that is a better fit for the available space. The message the motion was meant to convey has been preserved while the amount of motion was simplified. \nOpen video\n\nSi Digital does something similar. The main concept of the design is to portray the studio as a creative lab. On large viewports, this is accomplished primarily through an animated illustration that runs the full length of the site and triggers its animations based on your scroll position. The illustration is there to support the laboratory concept visually, but it doesn\u2019t contain critical content.\nOpen video\n\nAt first, it looks like Si Digital just turned off the animation of the illustration for smaller viewports. But they\u2019ve actually been a little cleverer than that. They\u2019ve also reduced the complexity of the illustration itself. Both the amount of motion (reduced down to no motion) and the illustration were simplified to create a result that is much easier to glean the concept from.\nOpen video\n\nThe most interesting thing about these two examples is that they\u2019re solved more with thoughtful art direction than complex code. Keeping the main concept of the animations at the forefront allowed each to adapt creative design solutions to viewports of varying size without losing the integrity of their design. \nResponsive choreography\nStatic content gets moved around all the time in responsive design. A three-column layout might line up from left to right on wide viewports, then stack top to bottom on narrower viewports. The same approach can be used to arrange animated content for narrower views, but the animation\u2019s choreography also needs to be adjusted for the new layout. Even with static content, just scaling it down or zooming out to fit it into the available space is rarely an ideal solution. Rearranging your animations\u2019 choreography to change which animation starts when, or even which animations play at all, keeps your animated content readable on smaller viewports. \nIn a recent project I had three small animations that played one after the other, left to right, on wider viewports but needed to be stacked on narrower viewports to be large enough to see. On wide viewports, all three animations could play one right after the other in sequence because all three were in the viewable area at the same time. But once these were stacked for the narrower viewport layouts, that sequence had to change. \nOpen video\n\nWhat was essentially one animation on wider viewports became three separate animations when stacked on narrower viewports. The layout change meant the choreography had to change as well. Each animation starts independently when it comes into view in the stacked layout instead of playing automatically in sequence. (I\u2019ve put the animated parts in this demo if you want to peek under the hood.) \nOpen video\n\nI choose to use the GreenSock library, with the choreography defined in two different timelines for this particular project. But the same goals could be accomplished with other JavaScript options or even CSS keyframe animations and media queries. \nEven more complex responsive choreography can be pulled off with SVG. Media queries can be used to change CSS animations applied to SVG elements at specific breakpoints for starters. For even more responsive power, SVG\u2019s viewBox property, and the positioning of the objects within it, can be adjusted at JavaScript-defined breakpoints. This lets you set rules to crop the viewable area and arrange your animating elements to fit any space. \nSarah Drasner has some great examples of how to use this technique with style in this responsive infographic and this responsive interactive illustration. On the other hand, if smart scalability is what you\u2019re after, it\u2019s also possible to make all of an SVG\u2019s shapes and motion scale with the SVG canvas itself. Sarah covers both these clever responsive SVG techniques in detail. Creative and complex animation can easily become responsive thanks to the power of SVG! \nOpen video\n\nBake performance into your design decisions\nIt\u2019s hard to get very far into a responsive design discussion before performance comes up. Performance goes hand in hand with responsive design and your animation decisions can have a big impact on the overall performance of your site. \nThe translate3D \u201chack\u201d, backface-visibility:hidden, and the will-change property are the heavy hitters of animation performance. But decisions made earlier in your animation design process can have a big impact on rendering performance and your performance budget too.\nPick a technology that matches your needs\nOne of the biggest advantages of the current web animation landscape is the range of tools we have available to us. We can use CSS animations and transitions to add just a dash of interface animation to our work, go all out with webGL to create a 3D experience, or anywhere in between. All within our browsers! Having this huge range of options is amazing and wonderful but it also means you need to be cognizant of what you\u2019re using to get the job done. \nLoading in the full weight of a robust JavaScript animation library is going to be overkill if you\u2019re only animating a few small elements here and there. That extra overhead will have an impact on performance. Performance budgets will not be pleased. \nAlways match the complexity of the technology you choose to the complexity of your animation needs to avoid unnecessary performance strain. For small amounts of animation, stick to CSS solutions since it\u2019s the most lightweight option. As your animations grow in complexity, or start to require more robust logic, move to a JavaScript solution that can accomplish what you need.\nAnimate the most performant properties\nWhether you\u2019re animating in CSS or JavaScript, you\u2019re affecting specific properties of the animated element. Browsers can animate some properties more efficiently than others based on how many steps need to happen behind the scenes to visually update those properties. \nBrowsers are particularly efficient at animating opacity, scale, rotation, and position (when the latter three are done with transforms). This article from Paul Irish and Paul Lewis gives the full scoop on why. Conveniently, those are also the most common properties used in motion design. There aren\u2019t many animated effects that can\u2019t be pulled off with this list. Stick to these properties to set your animations up for the best performance results from the start. If you find yourself needing to animate a property outside of this list, check CSS Triggers\u2026 to find out how much of an additional impact it might have.\nOffset animation start times\nOffsets (the concept of having a series of similar movements execute one slightly after the other, creating a wave-like pattern) are a long-held motion graphics trick for creating more interesting and organic looking motion. Employing this trick of the trade can also be smart for performance. Animating a large number of objects all at the same time can put a strain on the browser\u2019s rendering abilities even in the best cases. Adding short delays to offset these animations in time, so they don\u2019t all start at once, can improve rendering performance. \nGo explore the responsive animation possibilities for yourself!\nWith smart art direction, responsive choreography, and an eye on performance you can create just about any creative web animation you can think up while still being responsive. Keep these in mind for your next project and you\u2019ll pull off your animations with style at any viewport size!", "year": "2015", "author": "Val Head", "author_slug": "valhead", "published": "2015-12-09T00:00:00+00:00", "url": "https://24ways.org/2015/animation-in-responsive-design/", "topic": "design"}
{"rowid": 67, "title": "What I Learned about Product Design This Year", "contents": "2015 was a humbling year for me. In September of 2014, I joined a tiny but established startup called SproutVideo as their third employee and first designer. The role interests me because it affords the opportunity to see how design can grow a solid product with a loyal user-base into something even better. \nThe work I do now could also have a real impact on the brand and user experience of our product for years to come, which is a thrilling prospect in an industry where much of what I do feels small and temporary. I got in on the ground floor of something special: a small, dedicated, useful company that cares deeply about making video hosting effortless and rewarding for our users.\nI had (and still have) grand ideas for what thoughtful design can do for a product, and the smaller-scale product design work I\u2019ve done or helped manage over the past few years gave me enough eager confidence to dive in head first. Readers who have experience redesigning complex existing products probably have a knowing smirk on their face right now. As I said, it\u2019s been humbling. A year of focused product design, especially on the scale we are trying to achieve with our small team at SproutVideo, has taught me more than any projects in recent memory. I\u2019d like to share a few of those lessons.\nProduct design is very different from marketing design\nThe majority of my recent work leading up to SproutVideo has been in marketing design. These projects are so fun because their aim is to communicate the value of the product in a compelling and memorable way. In order to achieve this goal, I spent a lot of time thinking about content strategy, responsive design, and how to create striking visuals that tell a story. These are all pursuits I love.\nProduct design is a different beast. When designing a homepage, I can employ powerful imagery, wild gradients, and somewhat-quirky fonts. When I began redesigning the SproutVideo product, I wanted to draw on all the beautiful assets I\u2019ve created for our marketing materials, but big gradients, textures, and display fonts made no sense in this new context.\nThat\u2019s because the product isn\u2019t about us, and it isn\u2019t about telling our story. Product design is about getting out of the way so people can do their job. The visual design is there to create a pleasant atmosphere for people to work in, and to help support the user experience. Learning to take \u201cus\u201d out of the equation took some work after years of creating gorgeous imagery and content for the sales-driven side of businesses.\nI\u2019ve learned it\u2019s very valuable to design both sides of the experience, because marketing and product design flex different muscles. If you\u2019re currently in an environment where the two are separate, consider switching teams in 2016. Designing for product when you\u2019ve mostly done marketing, or vice versa, will deepen your knowledge as a designer overall. You\u2019ll face new unexpected challenges, which is the only way to grow.\nProduct design can not start with what looks good on Dribbble\nI have an embarrassing confession: when I began the redesign, I had a secret goal of making something that would look gorgeous in my portfolio. I have a collection of product shots that I admire on Dribbble; examples of beautiful dashboards and widgets and UI elements that look good enough to frame. I wanted people to feel the same way about the final outcome of our redesign. Mistakenly, this was a factor in my initial work. I opened Photoshop and crafted pixel-perfect static buttons and form elements and color palettes that\u200a\u2014\u200awhen applied to our actual product\u200a\u2014\u200alooked like a toddler beauty pageant. It added up to a lot of unusable shininess, noise, and silliness.\nI was disappointed; these elements seemed so lovely in isolation, but in context, they felt tacky and overblown. I realized: I\u2019m not here to design the world\u2019s most beautiful drop down menu. Good design has nothing to do with ego, but in my experience designers are, at least a little bit, secret divas. I\u2019m no exception. I had to remind myself that I am not working in service of a bigger Dribbble following or to create the most Pinterest-ing work. My function is solely to serve the users\u200a\u2014\u200ato make life a little better for the good people who keep my company in business.\nThis meant letting go of pixel-level beauty to create something bigger and harder: a system of elements that work together in harmony in many contexts. The visual style exists to guide the users. When done well, it becomes a language that users understand, so when they encounter a new feature or have a new goal, they already feel comfortable navigating it. This meant stripping back my gorgeous animated menu into something that didn\u2019t detract from important neighboring content, and could easily fit in other parts of the app. In order to know what visual style would support the users, I had to take a wider view of the product as a whole.\nJust accept that designing a great product \u2013 like many worthwhile pursuits \u2013 is initially laborious and messy\nOnce I realized I couldn\u2019t start by creating the most Dribbble-worthy thing, I knew I\u2019d have to begin with the unglamorous, frustrating, but weirdly wonderful work of mapping out how the product\u2019s content could better be structured. Since we\u2019re redesigning an existing product, I assumed this would be fairly straightforward: the functionality was already in place, and my job was just to structure it in a more easily navigable way.\nI started by handing off a few wireframes of the key screens to the developer, and that\u2019s when the questions began rolling in: \u201cIf we move this content into a modal, how will it affect this similar action here?\u201d \u201cWhat happens if they don\u2019t add video tags, but they do add a description?\u201d \u201cWhat if the user has a title that is 500 characters long?\u201d \u201cWhat if they want their video to be private to some users, but accessible to others?\u201d.\nHow annoying (but really, fantastic) that people use our product in so many ways. Turns out, product design isn\u2019t about laying out elements in the most ideal scenario for the user that\u2019s most convenient for you. As product designers, we have to foresee every outcome, and anticipate every potential user need.\nWhich brings me to another annoying epiphany: if you want to do it well, and account for every user, product design is so much more snarly and tangled than you\u2019d expect going in. I began with a simple goal: to improve the experience on just one of our key product pages. However, every small change impacts every part of the product to some degree, and that impact has to be accounted for. Every decision is based on assumptions that have to be tested; I test my assumptions by observing users, talking to the team, wireframing, and prototyping. Many of my assumptions are wrong. There are days when it\u2019s incredibly frustrating, because an elegant solution for users with one goal will complicate life for users with another goal. It\u2019s vital to solve as many scenarios as possible, even though this is slow, sometimes mind-bending work.\nAs a side bonus, wireframing and prototyping every potential state in a product is tedious, but your developers will thank you for it. It\u2019s not their job to solve what happens when there\u2019s an empty state, error, or edge case. Showing you\u2019ve accounted for these scenarios will win a developer\u2019s respect; failing to do so will frustrate them.\nWhen you\u2019ve created and tested a system that supports user needs, it will be beautiful\nRemember what I said in the beginning about wanting to create a Dribbble-worthy product? When I stopped focusing on the visual details of the design (color, spacing, light and shadow, font choices) and focused instead on structuring the content to maximize usability and delight, a beautiful design began to emerge naturally.\nI began with grayscale, flat wireframes as a strategy to keep me from getting pulled into the visual style before the user experience was established. As I created a system of elements that worked in harmony, the visual style choices became obvious. Some buttons would need to be brighter and sit off the page to help the user spot important actions. Some elements would need line separators to create a hierarchy, where others could stand on their own as an emphasized piece of content. As the user experience took shape, the visual style emerged naturally to support it. The result is a product that feels beautiful to use, because I was thoughtful about the experience first.\n\nA big takeaway from this process has been that my assumptions will often be proven wrong. My assumptions about how to design a great product, and how users will interact with that product, have been tested and revised repeatedly. At SproutVideo we\u2019re about to undertake the biggest test of our work; we\u2019re going to launch a small part of the product redesign to our users. If I\u2019ve learned anything, it\u2019s that I will continue to be humbled by the ongoing effort of making the best product I can, which is a wonderful thing.\nNext year, I hope you all get to do work that takes you out of our comfort zone. Be regularly confounded and embarrassed by your wrong assumptions, learn from them, and come back and tell us what you learned in 2016.", "year": "2015", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2015-12-14T00:00:00+00:00", "url": "https://24ways.org/2015/what-i-learned-about-product-design-this-year/", "topic": "design"}
{"rowid": 72, "title": "Designing with Contrast", "contents": "When an appetite for aesthetics over usability becomes the bellwether of user interface design, it\u2019s time to reconsider who we\u2019re designing for.\nOver the last few years, we have questioned the signifiers that gave obvious meaning to the function of interface elements. Strong textures, deep shadows, gradients \u2014 imitations of physical objects \u2014 were discarded. And many, rightfully so. Our audiences are now more comfortable with an experience that feels native to the technology, so we should respond in kind.\nYet not all of the changes have benefitted users. Our efforts to simplify brought with them a trend of ultra-minimalism where aesthetics have taken priority over legibility, accessibility and discoverability. The trend shows no sign of losing popularity \u2014 and it is harming our experience of digital content.\n\nA thin veneer\nWe are in a race to create the most subdued, understated interface. Visual contrast is out. In its place: the thinnest weights of a typeface and white text on bright color backgrounds. Headlines, text, borders, backgrounds, icons, form controls and inputs: all grey.\nWhile we can look back over the last decade and see minimalist trends emerging on the web, I think we can place a fair share of the responsibility for the recent shift in priorities on Apple. The release of iOS 7 ushered in a radical change to its user interface. It paired mobile interaction design to the simplicity and eloquence of Apple\u2019s marketing and product design. It was a catalyst. We took what we saw, copied and consumed the aesthetics like pick-and-mix.\nNew technology compounds this trend. Computer monitors and mobile devices are available with screens of unprecedented resolutions. Ultra-light type and subtle hues, difficult to view on older screens, are more legible on these devices. It would be disingenuous to say that designers have always worked on machines representative of their audience\u2019s circumstances, but the gap has never been as large as it is now. We are running the risk of designing VIP lounges where the cost of entry is a Mac with a Retina display.\nMinimalist expectations\nLike progressive enhancement in an age of JavaScript, many good and sensible accessibility practices are being overlooked or ignored. We\u2019re driving unilateral design decisions that threaten accessibility. We\u2019ve approached every problem with the same solution, grasping on to the integrity of beauty, focusing on expression over users\u2019 needs and content. \nSomeone once suggested to me that a client\u2019s website should include two states. The first state would be the ideal experience, with low color contrast, light font weights and no differentiation between links and text. It would be the default. The second state would be presented in whatever way was necessary to meet accessibility standards. Users would have to opt out of the default state via a toggle if it wasn\u2019t meeting their needs. A sort of first-class, upper deck cabin equivalent of graceful degradation. That this would divide the user base was irrelevant, as the aesthetics of the brand were absolute. \nIt may seem like an unusual anecdote, but it isn\u2019t uncommon to see this thinking in our industry. Again and again, we place the burden of responsibility to participate in a usable experience on others. We view accessibility and good design as mutually exclusive. Taking for granted what users will tolerate is usually the forte of monopolistic services, but increasingly we apply the same arrogance to our new products and services.\n\nImitation without representation\nAll of us are influenced in one way or another by one another\u2019s work. We are consciously and unconsciously affected by the visual and audible activity around us. This is important and unavoidable. We do not produce work in a vacuum. We respond to technology and culture. We channel language and geography. We absorb the sights and sounds of film, television, news. To mimic and copy is part and parcel of creating something an audience of many can comprehend and respond to. Our clients often look first to their competitors\u2019 products to understand their success.\nHowever, problems arise when we focus on style without context; form without function; mimicry as method. Copied and reused without any of the ethos of the original, stripped of deliberate and informed decision-making, the so-called look and feel becomes nothing more than paint on an empty facade.\nThe typographic and color choices so in vogue today with our popular digital products and services have little in common with the brands they are meant to represent.\n\nFor want of good design, the message was lost\nThe question to ask is: does the interface truly reflect the product? Is it an accurate characterization of the brand and organizational values? Does the delivery of the content match the tone of voice?\nThe answer is: probably not. Because every organization, every app or service, is unique. Each with its own personality, its own values and wonderful quirks. Design is communication. We should do everything in our role as professionals to use design to give voice to the message. Our job is to clearly communicate the benefits of a service and unreservedly allow access to information and content. To do otherwise, by obscuring with fashionable styles and elusive information architecture, does a great disservice to the people who chose to engage with and trust our products.\nWe can achieve hierarchy and visual rhythm without resorting to extreme reduction. We can craft a beautiful experience with fine detail and curiosity while meeting fundamental standards of accessibility (and strive to meet many more).\nStandards of excellence\nIt isn\u2019t always comfortable to step back and objectively question our design choices. We get lost in the flow of our work, using patterns and preferences we\u2019ve tried and tested before. That our decisions often seem like second nature is a gift of experience, but sometimes it prevents us from finding our blind spots.\nI was first caught out by my own biases a few years ago, when designing an interface for the Bank of England. After deciding on the colors for the typography and interactive elements, I learned that the site had to meet AAA accessibility standards. My choices quickly fell apart. It was eye-opening. I had to start again with restrictions and use size, weight and placement instead to construct the visual hierarchy.\nEven now, I make mistakes. On a recent project, I used large photographs on an organization\u2019s website to promote their products. Knowing that our team had control over the art direction, I felt confident that we could compose the photographs to work with text overlays. Despite our best effort, the cropped images weren\u2019t always consistent, undermining the text\u2019s legibility. If I had the chance to do it again, I would separate the text and image.\nSo, what practical things can we consider to give our users the experience they deserve?\nPut guidelines in place\n\nThink about your brand values. Write down keywords and use them as a framework when choosing a typeface. Explore colors that convey the organization\u2019s personality and emotional appeal.\nDefine a color palette that is web-ready and meets minimum accessibility standards. Note which colors are suitable for use with text. Only very dark hues of grey are consistently legible so keep them for non-essential text (for example, as placeholders in form inputs).\nFind which background colors you can safely use with white text, and consider integrating contrast checks into your workflow.\nUse roman and medium weights for body copy. Reserve lighter weights of a typeface for very large text. Thin fonts are usually the first to break down because of aliasing differences across platforms and screens.\nCheck that the size, leading and length of your type is always legible and readable. Define lower and upper limits. Small text is best left for captions and words in uppercase.\nAvoid overlaying text on images unless it\u2019s guaranteed to be legible. If it\u2019s necessary to optimize space in the layout, give the text a container. Scrims aren\u2019t always reliable: the text will inevitably overlap a part of the photograph without a contrasting ground.\n\nTest your work\n\nReview legibility and contrast on different devices. It\u2019s just as important as testing the layout of a responsive website. If you have a local device lab, pay it a visit.\nFind a computer monitor near a window when the sun is shining. Step outside the studio and try to read your content on a mobile device with different brightness levels. \nAsk your friends and family what they use at home and at work. It\u2019s one way of making sure your feedback isn\u2019t always coming from a closed loop.\n\nPush your limits\n\nYou define what the user sees. If you\u2019ve inherited brand guidelines, question them. If you don\u2019t agree with the choices, make the case for why they should change.\nExperiment with size, weight and color to find contrast. Objects with low contrast appear similar to one another and undermine the visual hierarchy. Weak relationships between figure and ground diminish visual interest. A balanced level of contrast removes ambiguity and creates focal points. It captures and holds our attention.\nIf you\u2019re lost for inspiration, look to graphic design in print. We have a wealth of history, full of examples that excel in using contrast to establish visual hierarchy.\nEmbrace limitations. Use boundaries as an opportunity to explore possibilities.\n\nMore than just a facade\nDesigning with standards encourages legibility and helps to define a strong visual hierarchy. Design without exclusion (through neither negligence or intent) gets around discussions of demographics, speaks to a larger audience and makes good business sense. Following the latest trends not only weakens usability but also hinders a cohesive and distinctive brand.\nUsers will make means when they need to, by increasing browser font sizes or enabling system features for accessibility. But we can do our part to take as much of that burden off of the user and ask less of those who need it most.\nIn architecture, it isn\u2019t buildings that mimic what is fashionable that stand the test of time. Nor do we admire buildings that tack on separate, poorly constructed extensions to meet a bare minimum of safety regulations. We admire architecture that offers well-considered, remarkable, usable spaces with universal access.\nPerhaps we can take inspiration from these spaces. Let\u2019s give our buildings a bold voice and make sure the doors are open to everyone.", "year": "2015", "author": "Mark Mitchell", "author_slug": "markmitchell", "published": "2015-12-13T00:00:00+00:00", "url": "https://24ways.org/2015/designing-with-contrast/", "topic": "design"}
{"rowid": 73, "title": "How to Make Your Site Look Half-Decent in Half an Hour", "contents": "Programmers like me are often intimidated by design \u2013 but a little effort can give a huge return on investment. Here are one coder\u2019s tips for making any site quickly look more professional. \n\nI am a programmer. I am not a designer. I have a degree in computer science, and I don\u2019t mind Comic Sans. (It looks cheerful. Move on.)\n\nBut although I am a programmer, I want to make my sites look attractive. This is partly out of vanity, and partly realism. Vanity because I want people to think my work is good, and realism because the research shows that people won\u2019t think a site is credible unless it also looks attractive.\n\nFor a very long time after I became a programmer, I was scared of design. Design seemed to consist of complicated rules that weren\u2019t written down anywhere, plus an unlearnable sense of taste, possessed only by a black-clad elite. \n\nBut a little while ago, I decided to do my best to hack what it took to make my own projects look vaguely attractive. And although this doesn\u2019t come close to the effect a professional designer could achieve, gathering these resources for improving a site\u2019s look and feel has been really helpful. \n\nIf I hadn\u2019t figured out some basic design shortcuts, it\u2019s unlikely that a weekend hack of mine would have ended up on page three of the Daily Mail. And too often now, I see excellent programming projects that don\u2019t reach the audience they deserve, simply because their design doesn\u2019t match their execution. \n\nSo, if you are a developer, my Christmas present to you is this: my own collection of hacks that, used rightly, can make your personal programming projects look professional, quickly. None are hard to learn, most are free, and they let you focus on writing code.\n\nOne thing to note about these tips, though. They are a personal, pragmatic compilation. They are suggestions, not a definitive guide. You will definitely get better results by working with a professional designer, and by studying design more deeply. \n\nIf you are a designer, I would love to hear your suggestions for the best tools that I\u2019ve missed, and I\u2019d love to know how we programmers can do things better.\n\nWith that, on to the tools\u2026\n\n1. Use Bootstrap\n\nIf you\u2019re not already using Bootstrap, start now. I really think that Bootstrap is one of the most significant technical achievements of the last few years: it democratizes the whole process of web design. \n\nEssentially, Bootstrap is a a grid system, with a bunch of common elements. So you can lay your site out how you want, drop in simple elements like forms and tables, and get a good-looking, consistent result, without spending hours fiddling with CSS. You just need HTML. \n\nAnother massive upside is that it makes it easy to make any site responsive, so you don\u2019t have to worry about writing media queries. Go, get Bootstrap and check out the examples. To keep your site lightweight, you can customize your download to include only the elements you want.  \n\nIf you have more time, then Mark Otto\u2019s article on why and how Bootstrap was created at Twitter is well worth a read. \n\n2. Pimp Bootstrap\n\nUsing Bootstrap is already a significant advance on not using Bootstrap, and massively reduces the tedium of front-end development. But you also run the risk of creating Yet Another Bootstrap Site, or Hack Day Design, as it\u2019s known. \n\nIf you\u2019re really pressed for time, you could buy a theme from Wrap Bootstrap. These are usually created by professional designers, and will give a polish that we can\u2019t achieve ourselves. Your site won\u2019t be unique, but it will look good quickly. \n\nLuckily, it\u2019s pretty easy to make Bootstrap not look too much like Bootstrap \u2013 using fonts, CSS effects, background images, colour schemes and so on. Most of the rest of this article covers different ways to achieve this. \n\nWe are going to customize this Bootstrap example page.\n\nThis already has some custom CSS in the <head>. We\u2019ll pull it all out, and create a new CSS file, custom.css. Then we add a reference to it in the header. Now we\u2019re ready to start customizing things.\n\n\n\n3. Fonts\n\nWeb fonts are one of the quickest ways to make your site look distinctive, modern, and less Bootstrappy, so we\u2019ll start there. \n\nFirst, we can add some sweet fonts, from Google Web Fonts. The intimidating bit is choosing fonts that look nice together. Luckily, there are plenty of suggestions around the web: we\u2019re going to use one of DesignShack\u2019s suggested free Google Fonts pairings. Our fonts are Corben (for headings) and Nobile (for body copy). \n\nThen we add these files to our <head>. \n\n<link href=\"http://fonts.googleapis.com/css?family=Corben:bold\" rel=\"stylesheet\" type=\"text/css\">\n <link href=\"http://fonts.googleapis.com/css?family=Nobile\" rel=\"stylesheet\" type=\"text/css\">\n\n\u2026and this to custom.css: \n\nh1, h2, h3, h4, h5, h6 {\n    font-family: 'Corben', Georgia, Times, serif;\n}\np, div {\n    font-family: 'Nobile', Helvetica, Arial, sans-serif;\n}\n\nNow our example looks like this. It\u2019s not going to win any design awards, but it\u2019s immediately better:\n\n\n\nI also recommend the web font services Fontdeck, or Typekit \u2013 these have a wider selection of fonts, and are worth the investment if you regularly need to make sites look good. For more font combinations, Just My Type suggests appealing pairings from Typekit. Finally, you can experiment with type pairing ideas at Type Connection. For the design background on pairing fonts, Typekit\u2019s post is worth a read. \n\n4. Textures\n\nAn instant way to make a site look classy is to use textures. You know the grey, stripy, indefinably elegant background on 24ways.org? That.\n\nIf only there was a superb resource listing attractive, free, ready-to-use textures\u2026 Oh wait, there\u2019s Atle Mo\u2019s Subtle Patterns. \n\nWe\u2019re going to use Cream Dust, for an effect that can only be described as subtle. We download the file to a new /img/ directory, then add this to the CSS file:\n\nbody { \n    background: url(/img/cream_dust.png) repeat 0 0;\n}\n\nBang:\n\n\n\nFor some design background on patterns, I recommend reading through Smashing Magazine\u2019s guidelines on textures. (TL;DR version: use textures to enhance beauty, and clarify the information architecture of your site; but don\u2019t overdo it, or inadvertently obscure your text.)\n\nStill more to do, though. Onwards. \n\n5. Icons\n\nLast year\u2019s 24 ways taught us to use icon fonts for our site icons. \n\nThis is great for the time-pressed coder, because icon fonts don\u2019t just cut down on HTTP requests \u2013 they\u2019re a lot quicker to set up than image-based icons, too. \n\nBootstrap ships with an extensive, free for commercial use icon set in the shape of Font Awesome. Its icons are safe for screen readers, and can even be made to work in IE7 if needed (we\u2019re not going to bother here). \n\nTo start using these icons, just download Font Awesome, and add the /fonts/ directory to your site and the font-awesome.css file into your /css/ directory. Then add a reference to the CSS file in your header:\n\n<link rel=\"stylesheet\" href=\"/css/font-awesome.css\">\n\nFinally, we\u2019ll add a truck icon to the main action button, as follows. Why a truck? Why not?\n\n<a class=\"btn btn-large btn-success\" href=\"#\"><i class=\"icon-truck\"></i> Sign up today</a>\n\nWe\u2019ll also tweak our CSS file to stop the icon nudging up against the button text:\n\n.jumbotron .btn i { \n    margin-right: 8px;  \n}\n\nAnd this is how it looks:\n\n\n\nNot the most exciting change ever, but it livens up the page a bit. The licence is CC-BY-3.0, so we also include a mention of Font Awesome and its URL in the source code. \n\nIf you\u2019d like something a little more distinctive, Shifticons lets you pay a few cents for individual icons, with the bonus that you only have to serve the icons you actually use, which is more efficient. Its icons are also friendly to screen readers, but won\u2019t work in IE7. \n\n6. CSS3\n\nThe next thing you could do is add some CSS3 goodness. It can really help the key elements of the site stand out. \n\nIf you are pressed for time, just adding box-shadow and text-shadow to emphasize headings and standouts can be useful: \n\nh1 { \n    text-shadow: 1px 1px 1px #ccc;\n}\n.div-that-you want-to-stand-out { \n    box-shadow: 0 0 1em 1em #ccc;\n}\n\nWe have a little more time though, so we\u2019re going to do something more subtle. We\u2019ll add a radial gradient behind the main heading, using an online gradient editor. \n\nThe output is hefty, but you can see it in the CSS. Note that we also need to add the following to our HTML, for IE9 support: \n\n<!--[if gte IE 9]>\n  <style type=\"text/css\">\n    .gradient {\n       filter: none;\n    }\n  </style>\n<![endif]-->\n\nAnd the effect \u2013 I don\u2019t know what a designer would think, but I like the way it makes the heading pop.\n\n\n\nFor a crash course in useful modern CSS effects, I highly recommend CodeSchool\u2019s online course in Functional HTM5 and CSS3. It costs money ($25 a month to subscribe), but it\u2019s worth it for the time you\u2019ll save. As a bonus, you also get access to some excellent JavaScript, Ruby and GitHub courses. \n\n(Incidentally, if you find yourself fighting with basic float and display attributes in CSS \u2013 and there\u2019s no shame in it, CSS layout is not intuitive \u2013 I recommend the CSS Cross-Country course at CodeSchool.)\n\n7. Add a twist\n\nWe could leave it there, but we\u2019re going to add a background image, and give the site some personality. \n\nThis is the area of design that I think many programmers find most intimidating. How do we create the graphics and photographs that a designer would use? The answer is iStockPhoto and its competitors \u2013 online image libraries where you can find and pay for images. They won\u2019t be unique, but for our purposes, that\u2019s fine. \n\nWe\u2019re going to use a Christmassy image. For a twist, we\u2019re going to use Backstretch to make it responsive. \n\nWe must pay for the image, then download it to our /img/ directory. Then, we set it as our <body>\u2019s background-image, by including a JavaScript file with just the following line: \n\n$.backstretch(\"/img/winter.jpg\");\n\nWe also reset the subtle pattern to become the background for our container image. It would look much better transparent, so we can use this technique in GIMP to make it see-through:\n\n.container-narrow {\n    background: url(/img/cream_dust_transparent.png) repeat 0 0;\n}\n\nWe also fiddle with the padding on body and .container-narrow a bit, and this is the result: \n\n\n\n(Aside: If this were a real site, I\u2019d want to buy images in multiple sizes and ensure that Backstretch chose the most appropriately sized image for our screen, perhaps using responsive images.)\n\nHow to find the effects that make a site interesting? I keep a set of bookmarks for interesting JavaScript and CSS effects I might want to use someday, from realistic shadows to animating grids. The JavaScript Weekly newsletter is a great source of ideas. \n\n8. Colour schemes\n\nWe\u2019re just about getting there \u2013 though we\u2019re probably past half an hour now \u2013 but that button and that menu still both look awfully Bootstrappy. \n\nReal sites, with real designers, have a colour palette, carefully chosen to harmonize and match the brand profile. For our purposes, we\u2019re just going to borrow some colours from the image. We use Gimp\u2019s colour picker tool to identify the hex values of the blue of the snow. Then we can use Color Scheme Designer to find contrasting, but complementary, colours. \n\nFinally, we use those colours for our central button. There are lots of tools to help us do this, such as Bootstrap Buttons. The new HTML is quite long, so I won\u2019t paste it all here, but you can find it in the CSS file. \n\nWe also reset the colour of the pills in the navigation menu, which is a bit easier: \n\n.nav-pills > .active > a, .nav-pills > .active > a:hover {\n    background-color: #FF9473;\n}\n\nI\u2019m not sure if the result is great to be honest, but at least we\u2019ve lost those Bootstrap-blue buttons:\n\n\n\nAnother way to do it, if you didn\u2019t have an image to match, would be to borrow an attractive colour scheme. Colourlovers is a community where people create and share ready-made colour palettes. \n\nThe key thing is to find a palette with an open licence, so you can legitimately use it. Unfortunately, you can\u2019t search for palettes by licence type, but many do have open licences. Here\u2019s a popular palette with a CC-BY-SA licence that allows reuse with attribution.  \n\nAs above, you can use the hex values from the palette in your custom CSS, and bask in the newly colourful results.\n\n9. Read on\n\nWith the above techniques, you can make a site that is starting to look slightly more professional, pretty quickly. \n\nIf you have the time to invest, it\u2019s well worth learning some design principles, if only so that design seems less intimidating and more like fun. As part of my design learning, I read a few introductory design books aimed at coders. The best I found was David Kadavy\u2019s Design for Hackers: Reverse-Engineering Beauty, which explains the basic principles behind choosing colours, fonts, typefaces and layout.\n\nIn the introduction to his book, David writes: \n\n\n\tNo group stands to gain more from design literacy than hackers do\u2026 The one subject that is exceedingly frustrating for hackers to try to learn is design. Hackers know that in order to compete against corporate behemoths with just a few lines of code, they need to have good, clear design, but the resources with which to learn design are simply hard to find.\n\n\nWell said. If you have half a day to invest, rather than half an hour, I recommend getting hold of David\u2019s book.\n\nAnd the journey is over. Perhaps that took slightly more than half an hour, but with practice, using the above techniques can become second nature. What useful tools have I missed? Designers, how would you improve on the above? I would love to know, so please give me your views in the comments.", "year": "2012", "author": "Anna Powell-Smith", "author_slug": "annapowellsmith", "published": "2012-12-16T00:00:00+00:00", "url": "https://24ways.org/2012/how-to-make-your-site-look-half-decent/", "topic": "design"}
{"rowid": 74, "title": "Should We Be Reactive?", "contents": "Evolution\n\nLooking at the evolution of the web and the devices we use should help remind us that the times we\u2019re adjusting to are just another step on a journey. These times seem to be telling us that we need to embrace flexibility.\n\nImagine an HTML file containing nothing but text. It\u2019s viewable on any web-capable device and reasonably readable: the notion of the universality of the web was very much a founding principle. Right from the beginning, browser vendors understood that we\u2019d want text to reflow (why wouldn\u2019t we?), so I consider the first websites to have been fluid. \n\nAs we attempted to exert more control through our designs in the early days of the web, debates about whether we should produce fixed or fluid sites raged. We could create fluid designs using tables, but what we didn\u2019t have then was a wide range of web capable devices or the ability to control this fluidity. The biggest changes occurred when stats showed enough people using a different screen resolution we could cater for.\n\nTo me, the techniques of responsive web design provide the control we were missing. Combining new approaches to layout and images with media queries empowered us to learn how to embrace the inherent flexibility of the web in ways to suit our work and the devices used by our audience.\n\nPerhaps another kind of flexibility might be found in how we use context to affect how we present our content; to consider how we might use the information we can access from people, browsers and devices to provide web experiences \u2013 effectively creating sites that react to initial or changing circumstances in the relationship between people and our content.\n\nEmbracing flexibility\n\nSo what is context? Put simply, you could think of it as a secondary piece of information that helps clarify the meaning of the first. It helps set a scene or describe circumstances. I think that Cennydd Bowles has summed it up really well through talks he\u2019s given recently, in which he\u2019s arrived at the acronym DETAILS (Device, Environment, Time, Activity, Individual, Location, Social) \u2013 I encourage you to keep an eye out for his next book due in the new year where he\u2019ll explore this idea much further. This clarity over what context could mean in terms of what we do on the web is fundamental, directing us towards ways we might use it.\n\nWhen you stop to think about it, we\u2019ve been using some basic pieces of this information right from the beginning, like bits of JavaScript or Java applets that serve an appropriate greeting to your site\u2019s visitors, or show their location, or even local weather. But what if we think of this from the beginning of our projects?\n\nWe should think about our content first. Once we know this and have a direction, perhaps then we can think about what context, or even multiple contexts, might help us to communicate more effectively.\n\nThe real world\n\nThere\u2019s always been a disconnect between the real world and the web, which is to be expected. But the world around us is a sea of data; every fundamental building block: people, places, events and things have information waiting to be explored. \n\nFor sites based around physical objects or locations, this divide is really apparent. We don\u2019t ordinarily take the time to describe in code the properties of a place, or consider whether your relationship to the place in the real world should have any impact on your relationship with a site about it.\n\nWhen I think about local businesses, they have such rich properties to draw on and yet we don\u2019t really explore them in any meaningful way, even through something as simple as opening hours.\n\nNow we have data\u2026\n\nWe\u2019ve long had access to the current time both on server- and client-sides. The use of geolocation is easier than ever, but when we look at the range of information we could glean to help us make some choices, maybe there\u2019s some help on the horizon from projects like the W3C Device APIs Working Group. This might prove useful to help make us aware of network and battery conditions of a device, along with the potential to gain data from other sensors, which could tell us about lighting conditions, ambient noise levels and temperature depending on the capabilities of the device.\n\nIt may be that our sites have some form of login or access to your profile from another site. Along with data from our devices and browsers, this should give us a sense of how best to talk to our audience in certain situations. We don\u2019t necessarily need to know any personal details, just enough to make decisions about how to present our sites.\n\nThe reactive web?\n\nSo why reactive web design? I\u2019m hoping that a name might help us to have a common vocabulary not only about what we mean when we talk about context, but how it could be considered through our projects, right from the early stages. How could this manifest itself?\n\nA simple example might be a location-aware panel on your site. Perhaps the space is a little down in your content hierarchy but serves a perfectly valid purpose by default. To visitors outside the country perhaps this works fine, but within your country maybe this panel could be used to communicate more effectively. Further still, if we knew the visitors were in the vicinity, we could talk to them more directly. \n\nWhat if both time and location were relevant? This space could work as before but you could consider how time could intersect with your local audience. If you know they\u2019re local and it\u2019s a certain time of day, you could communicate directly with them.\n\nThis example isn\u2019t beyond what banner ads often do and uses easily accessible information. There are more unusual combinations we may be able to find, such as movement and presence. Perhaps a site that tells a story, which changes design and content based on whether you\u2019re moving, how long you\u2019ve been on the site and how far you\u2019ve travelled. This isn\u2019t what we typically expect from websites, but we should bear in mind that what websites are now will not be what they become in the future.\n\nYou could do much of this contextual presentation through native apps, of course. The Silent History, an app novel written and designed for iPad and iPhone, uses an exploration element, providing \u201chundreds of location-based stories across the U.S. and around the world. These can be read only when your device\u2019s GPS matches the coordinates of the specified location.\u201d But considering the universality of the web, we could redefine what web-based experiences should be like. Not all methods would work well on the web, but that\u2019s a decision that has to be made for a specific project.\n\nBy thinking more broadly about any web-capable device, we can use what we know to provide relevant experiences for our site\u2019s visitors. We need to be sure what we mean by relevant, of course!\n\nReality bites\n\nWhile there are incredible possibilities, from a simple panel on a site to something bordering on living sites that evolve and change with our circumstances, we need to act with a degree of pragmatism and understand how much of what we could do is based on assumptions and the bias of our own experiences.\n\nWe could go wild with changing the way our content is presented based on contextual information, but if we\u2019re not careful what we end up with confuses and could provide a very fractured experience. As much as possible we need to think more ethnographically, observe and question people in the situations we think may be relevant, and test our assumptions as early as we can. Even on small projects, there may be ways we can validate our assumptions and test with our audience. The key to applying contextual content or cues is not to break the experience between contextual views (as I think we now wouldn\u2019t when hiding content on a mobile view). \n\nIt\u2019s another instance of progressive enhancement \u2013 as we know certain pieces of information, we can enhance the experience. Also, if you do change content, how can you not make a more cumbersome experience for your visitors?\n\nIt\u2019s all about communication\n\nContent is at the core of what we do, but if we consider context we need to understand the impact on that. The effect could be as subtle as an altered hierarchy, involve swapping out panels of content, or in extreme instances perhaps all of your content might change. In some ways, this extends the notion of adaptive content that Karen McGrane has been talking about, to how we write and store the content we create. Thinking about the the impact of context may require us to re-evaluate our site structure, too. Whatever we decide, we have to be clear what will happen and manage the expectations of our users.\n\nThe bottom line\n\nWhat I\u2019m proposing isn\u2019t that we go crazy and end up with a confused, disjointed set of experiences across the web. What I hope is that starting right from the beginning of a project, we think about what context is and could be, and see what relevance it might have to what we\u2019re trying to communicate. This strategic process leads us to think about design.\n\nWe are slowly adapting to what it means to be flexible through responsive and adaptive processes. What does thinking about contextual states mean to us (or designing for state in general)? Does this highlight again how difficult it\u2019ll be for our tools to keep up with our processes and output?\n\nIn terms of code, the vast majority of this data comes from the client-side through JavaScript. While we can progressively enhance, this could lead to a lot of code bloat through feature or capability detection, and potentially a lot of conditional loading of scripts. It\u2019s a real shame we don\u2019t get much we can rely on from the server-side \u2013 we know how unreliable user agents are!\n\nWe need to understand why we\u2019d do this. Are we trying to communicate well and be useful, or doing it to show off? Underneath it all, what do we base our decisions on? Do we have actual insight or are we proceeding from our assumptions and the bias of our own experiences? Scott Jenson summed it up best for me: (to paraphrase) the pain we put people through has to be greatly outweighed by the value we offer.\n\nI see that this could be another potential step in our evolution on the web; continuing this exploration of the flexibility the web allows us. It\u2019s amazing we can do such incredible things from what is essentially a set of disparate, linked documents.", "year": "2012", "author": "Dan Donald", "author_slug": "dandonald", "published": "2012-12-09T00:00:00+00:00", "url": "https://24ways.org/2012/should-we-be-reactive/", "topic": "design"}
{"rowid": 77, "title": "Colour Accessibility", "contents": "Here\u2019s a quote from Josef Albers:\n\nIn visual perception a colour is almost never seen as it really is[\u2026] This fact makes colour the most relative medium in art.Josef Albers, Interaction of Color, 1963\n\nAlbers was a German abstract painter and teacher, and published a very famous course on colour theory in 1963. Colour is very relative \u2014 not just in the way that it appears differently across different devices due to screen quality and colour management, but it can also be seen differently by different people \u2014 something we really need to be more mindful of when designing.\n\nWhat is colour blindness?\n\nColour blindness very rarely means that you can\u2019t see any colour at all, or that people see things in greyscale. It\u2019s actually a decreased ability to see colour, or a decreased ability to tell colours apart from one another. \n\nHow does it happen?\n\nInside the typical human retina, there are two types of receptor cells \u2014 rods and cones. Rods are the cells that allow us to see dark and light, and shape and movement. Cones are the cells that allow us to perceive colour. There are three types of cones, each responsible for absorbing blue, red, and green wavelengths in the spectrum.\n\nProblems with colour vision occur when one or more of these types of cones are defective or absent entirely, and these problems can either be inherited through genetics, or acquired through trauma, exposure to ultraviolet light, degeneration with age, an effect of diabetes, or other factors.\n\nColour blindness is a sex-linked trait and it\u2019s much more common in men than in women. The most common type of colour blindness is called deuteranomaly which occurs in 7% of males, but only 0.5% of females. That\u2019s a pretty significant portion of the population if you really stop and think about it \u2014\u00a0we can\u2019t ignore this demographic.\n\nWhat does it look like?\n\nPeople with the most common types of colour blindness, like protanopia and deuteranopia, have difficulty discriminating between red and green hues. There are also forms of colour blindness like tritanopia, which affects perception of blue and yellow hues. Below, you can see what a colour wheel might look like to these different people.\n\n\n\nWhat can we do?\n\nHere are some things you can do to make your websites and apps more accessible to people with all types of colour blindness.\n\nInclude colour names and show examples\n\nOne of the most common annoyances I\u2019ve heard from people who are colour-blind is that they often have difficulty purchasing clothing and they will sometimes need to ask another person for a second opinion on what the colour of the clothing might actually be. While it\u2019s easier to shop online than in a physical store, there are still accessibility issues to consider on shopping websites.\n\nLet\u2019s say you\u2019ve got a website that sells T-shirts. If you only show a photo of the shirt, it may be impossible for a person to tell what colour the shirt really is. For clarification, be sure to reference the name of the colour in the description of the product.\n\n\n\nUnited Pixelworkers does a great job of following this rule. The St. John\u2019s T-shirt has a quirky palette inspired by the unofficial pink, white and green Newfoundland flag, and I can imagine many people not liking it.\n\nAnother common problem occurs when a colour filter has been added to a product search. Here\u2019s an example from a clothing website with unlabelled colour swatches, and how that might look to someone with deuteranopia-type colour blindness.\n\n\n\nThe colour search filter below, from the H&M website, is much better since it uses names instead.\n\n\n\nAt first glance, Urban Outfitters also uses unlabelled colour swatches on product pages (below), but on closer inspection, the colour name is displayed on hover. This isn\u2019t an ideal solution, because although it\u2019ll work on a desktop browser, it won\u2019t work on a touchscreen device where hovering isn\u2019t an option. \n\n\n\nUsing overly fancy colour names, like the ones you might find labelling high-end interior paint can be just as confusing as not using a colour name at all. Names like grape instead of purple don\u2019t really give the viewer any useful information about what the colour actually is on a colour wheel. Is grape supposed to be purple, or could it refer to red grapes or even green? Stick with hue names as much as possible.\n\nAvoid colour-specific instructions\n\nWhen designing forms, avoid labelling required fields only with coloured text. It\u2019s safer to use a symbol cue like the asterisk which is colour-independent. \n\n\n\nA similar example would be directing a user to click a green button to purchase a product. Label your buttons clearly and reference them in the site copy by function, not colour, to avoid confusion.\n\nDon\u2019t rely on colour coding\n\nDesigning accessible maps and infographics can be much more challenging. \n\nDon\u2019t rely on colour coding alone \u2014 try to use a combination of colour and texture or pattern, along with precise labels, and reflect this in the key or legend. Combine a blue background with a crosshatched pattern, or a pink background with a stippled dot \u2014 your users will always have two pieces of information to work with.\n\n\n\nThe map of the London subway system is an iconic image not just in London, but around the world. Unfortunately, it contains some colours that are indistinguishable from each other to a person with a vision problem. This is true not only for the London underground, but also for any other wayfinding system that relies on colour coding as the only key in a legend. \n\n\n\nThere are printable versions of the map available online in black and white, using patterns and shades of black and grey that are distinguishable, but the point is that there would be no need for such a map if it were designed with accessibility in mind from the beginning. And, if you\u2019re a person who has a physical disability as well as a vision problem, the \u201cStep-Free\u201d guide map which shows stations is based on the original coloured map. \n\n\n\nProvide alternatives and customization\n\nWhile it\u2019s best to consider these issues and design your app to be accessible by default, sometimes this might not be possible. Providing alternative styles or allowing users to edit their own colours is a feature to keep in mind.\n\nThe developers of the game Faster Than Light created an alternate colour-blind mode and asked for public feedback to make sure that it passed the test. Not much needed to be done, but you can see they added stripes to the red zones and changed some outlines to blue.\n\n\n\niChat is also a good example. Although by default it uses coloured bubbles to indicate a user\u2019s status (available for chat, away or idle, or busy), included in the preferences is a \u201cUser Shapes to Indicate Status\u201d option, which changes the shape of the standard circles to green circles, yellow triangles and red squares.\n\n\n\nPay attention to contrast  \n\nColours that are similar in value but different in hue may be easy to distinguish between for a user with good vision, but a person who suffers from colour blindness may not be able to tell them apart at all. Proofing your work in greyscale is a quick way to tell if there\u2019s enough contrast between the most important information in your design.\n\nCheck with a simulator\n\nThere are many tools out there for simulating different types of colour blindness, and it\u2019s worth checking your design to catch any potential problems up front. \n\nOne is called Sim Daltonism and it\u2019s available for Mac OS X. It\u2019ll show a pop-up preview next to your cursor and you can choose which type of colour blindness you want to test from a drop-down menu. \n\n\n\nYou can also proof for the two most common types of colour blindness right in Photoshop or Illustrator (CS4 and later) while you\u2019re designing. \n\n\n\nThe colour contrast check tool from designer and developer Jonathan Snook gives you the option to enter a colour code for a background, and a colour code for text, and it\u2019ll tell you if the colour contrast ratio meets the Web Content Accessibility Guidelines 2.0. You can use the built-in sliders to adjust your colours until they meet the compliant contrast ratios. This is a great tool to test your palette before going live.\n\n\n\nFor live websites, you can use the accessibility tool called WAVE, which also has a contrast checker. It\u2019s important to keep in mind, though, that while WAVE can identify contrast errors in text, other things can slip through, so a site that passes the test does not automatically mean it\u2019s accessible in reality.\n\nFor example, the contrast checker here doesn\u2019t notice that our red link in the introduction isn\u2019t underlined, and therefore could blend into the surrounding paragraph text. \n\n\n\nI know that once I started getting into the habit of checking my work in a simulator, I became more mindful of any potential problem areas and it was easier to avoid them up front. It\u2019s also made me question everything I see around me and it sends red flags off in my head if I think it\u2019s a serious colour blindness fail. Understanding that colour is relative in the planning stages and following these tips will help us make more accessible design for all.", "year": "2012", "author": "Geri Coady", "author_slug": "gericoady", "published": "2012-12-04T00:00:00+00:00", "url": "https://24ways.org/2012/colour-accessibility/", "topic": "design"}
{"rowid": 81, "title": "Science!", "contents": "Sometimes we want to capture people\u2019s attention at a glance to communicate something fast. At other times we want to have the interface fade away into the background, letting people paint pictures in their minds with our words (if you\u2019ll forgive a little flowery festive flourish).\n\nI tend to distinguish between these two broad objectives as designing for impact on the one hand, and designing for immersion on the other. What defines them is interruption. Impact needs an attention-grabbing interruption. Immersion requires us to remove interruption from the interface. Careful design deliberately interrupts but doesn\u2019t accidentally disrupt. If that seems to make sense to you, then you\u2019ll find the following snippets of science as useful as I did.\n\nSaccades and fixations\n\nAs you\u2019re reading this your eyes are skipping along the lines in tiny jumps. During each jump everything is blurred. Each jump ends in a small pause so your brain can take a snapshot of the letters. It arranges them into words, and then parses out the meaning \u2014 fast \u2014 in around a quarter of a second.\n\nThe jumps are called saccades. The pauses are called fixations. Sometimes we take regressive saccades, skipping back to reread. There\u2019s a simple example in the excellent little book, Detail in Typography, by Jost Hochuli.\n\n\n\nIf you want to explore the science of reading in much more depth, I recommend the excellent paper, \u201cThe Science of Word Recognition\u201d, by Dr Kevin Larson of Microsoft.\n\nTo design for legibility and readability is to design for saccades and fixations. It\u2019s the craft of making it easy for people\u2019s brains to extract meaning, using techniques like good contrast, font size, spacing and structure, and only interrupting the reading experience deliberately.\n\nScan paths\n\nAt some point when visiting 24 ways you probably scanned the screen to get orientated. The journey your eyes took is known as a scan path. Scan paths are made up of saccades and fixations. Right now you\u2019re following a scan path as you read, along one line, and down to the next. This is a map of the scan paths found by Olivier Le Meur from observing people looking at Rembrandt\u2019s Le\u00e7on d\u2019anatomie:\n\n\n\nFor websites, the scan path is a little different. This is an aggregate scan path of Google from LC Technologies:\n\n\n\nThe average shape of a website scan path becomes clearer in this average scan path taken by forty-six people during research by the Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools:\n\n\n\nJust like when we read text arranged left to right in a vertical column, scan paths follow a roughly Z-shaped pattern from the top left to bottom right. Sometimes we skip back to reread a word or sentence, or glance again at a specific element, but the Z-shaped scan path persists.\n\nDesigning for scan paths is to organise content to help people move through an interface to get orientated, and to read.\n\nThe elements that are important enough to need impact must interrupt the scan path and clearly call attention to themselves. However, they don\u2019t always need to clip people round the ear from multiple directions at once to get attention. It helps to list elements by importance. That gives us an interruption hierarchy to work with. Elements can then interrupt the design with degrees of contrast to the rest of the content using either positioning, treatment, or both. Ta-da! Impact achieved, but gently. No clips round the ear required.\n\nSwinging mood\n\nHuman beings are resilient. Among the immersion and occasional interruptions, we even like a little disruption, especially if it\u2019s absurd and funny. The Ling\u2019s Cars website proves it. In fact, we\u2019re so resilient that we can work around all kinds of mayhem to get a seemingly simple task done.\n\nIn one study, \u201cThe Aesthetics of Reading\u201d (PDF, 480Kb), Dr Kevin Larson of Microsoft and Dr Rosalind Picard of MIT explored the effect of good typography on mood. Two versions of the New Yorker ePeriodical were created. One was typeset well and the other poorly.\n\n\n\nThey engaged twenty volunteers \u2014 half male, half female \u2014 and showed the good version to half of the participants. The other half saw the poor version.\n\nThe good doctors found that, \u201cthere are important differences between good and poor typography that appear to have little effect on common performance measures such as reading speed and comprehension.\u201d In short, good typography didn\u2019t help people read faster or comprehend better.\n\nOh. On the face of it that seems to invalidate what we designers do. Hold your horses, though! They also found that \u201cthe participants who received the good typography performed better on relative subjective duration and on certain cognitive tasks\u201d, and that \u201cgood typography induces a good mood.\u201d\n\nThis means that even though there were no actual differences in reading speed and comprehension, the people who read the version with good typography thought that it took less time to read, and were induced into a good mood by doing so. Not only that, but by being in a good mood, people were more capable of completing creative tasks faster.\n\nThat was a revelation to me. It means that the study showed there is a positive, measurable, emotional and perceptual benefit to good typography and design. To paraphrase: time and tasks fly when you\u2019re having fun!\n\n\n\nSource: Nationaal Archief of the Netherlands: Cheering man after the first goal, Netherlands vs. Belgium, Amsterdam, 1931.\n\nSo, among all my talk of saccades, fixations, scan paths and typesetting, there is science, and the science helps us qualify our design decisions when we need to, and do our jobs better. The science helps us understand how people will interact with our work, and what the actual benefits are for them, and the products or organisations we serve. Good design equals a subjectively quicker experience, a good mood, objectively faster completion of tasks, and happiness for everyone. Thank you, science!", "year": "2012", "author": "Jon Tan", "author_slug": "jontan", "published": "2012-12-24T00:00:00+00:00", "url": "https://24ways.org/2012/science/", "topic": "design"}
{"rowid": 84, "title": "Responsive Responsive Design", "contents": "Now more than ever, we\u2019re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to \u201cdesign for the ebb and flow of things.\u201d\n\n\nWith those two sentences, Ethan closed the article that introduced the web to responsive design. Since then, responsive design has taken the web by storm. Seemingly every day, some company is touting their new responsive redesign. Large brands such as Microsoft, Time and Disney are getting in on the action, blowing away the once common criticism that responsive design was a technique only fit for small blogs.\n\nCertainly, this is a good thing. As Ethan and John Allsopp before him, were right to point out, the inherent flexibility of the web is a feature, not a bug. The web\u2019s unique ability to be consumed and interacted with on any number of devices, with any number of input methods is something to be embraced.\n\nBut there\u2019s one part of the web\u2019s inherent flexibility that seems to be increasingly overlooked: the ability for the web to be interacted with on any number of networks, with a gradient of  bandwidth constraints and latency costs, on devices with varying degrees of hardware power.\n\nA few months back, Stephanie Rieger tweeted\n\n\n\t\u201cShoot me now\u2026responsive design has seemingly become confused with an opportunity to reduce performance rather than improve it.\u201d\n\n\nI would love to disagree, but unfortunately the evidence is damning. Consider the size and number of requests for four highly touted responsive sites that were launched this year:\n\n\n\t74 requests, 1,511kb\n\t114 requests, 1,200kb\n\t99 requests, 1,298kb\n\t105 requests, 5,942kb\n\n\nAnd those numbers were for the small screen versions of each site!\n\nThese sites were praised for their visual design and responsive nature, and rightfully so. They\u2019re very easy on the eyes and a lot of thought went into their appearance. But the numbers above tell an inconvenient truth: for all the time spent ensuring the visual design was airtight, seemingly very little (if any) attention was given to their performance.\n\nIt would be one thing if these were the exceptions, but unfortunately they\u2019re not. Guy Podjarny, who has done a lot of research around responsive performance, discovered that 86% of the responsive sites he tested were either the same size or larger on the small screen as they were on the desktop.\n\nThe reality is that high performance should be a requirement on any web project, not an afterthought. Poor performance has been tied to a decrease in revenue, traffic, conversions, and overall user satisfaction. Case study after case study shows that improving performance, even marginally, will impact the bottom line. The situation is no different on mobile where 71% of people say they expect sites to load as quickly or faster on their phone when compared to the desktop.\n\nThe bottom line: performance is a fundamental component of the user experience.\n\nSo, given it\u2019s extreme importance in the success of any web project, why is it that we\u2019re seeing so many bloated responsive sites?\n\nFirst, I adamantly disagree with the belief that poor performance is inherent to responsive design. That\u2019s not a rule \u2013 it\u2019s a cop-out. It\u2019s an example of blaming the technique when we should be blaming the implementation. This argument also falls flat because it ignores the fact that the trend of fat sites is increasing on the web in general. While some responsive sites are the worst offenders, it\u2019s hardly an issue resigned to one technique.\n\nTo fix the issue, we need to stop making excuses and start making improvements instead. Here, then, are some things we can do to start improving the state of responsive performance, and performance in general, right now.\n\nCreate a culture of performance\n\nIf you understand just how important performance is to the success of a project, the natural next step is to start creating a culture where high performance is a key consideration. \n\nOne of the things you can do is set a baseline. Determine the maximum size and number of requests you are going to allow, and don\u2019t let a page go live if either of those numbers is exceeded. The BBC does this with its responsive mobile site.\n\nA variation of that, which Steve Souders discussed in a recent podcast is to create a performance budget based on those numbers. Once you have that baseline set, if someone comes along and wants to add a something to the page, they have to make sure the page remains under budget. If it exceeds the budget, you have three options:\n\n\n\tOptimize an existing feature or asset on the page\n\tRemove an existing feature or asset from the page\n\tDon\u2019t add the new feature or asset\n\n\nThe idea here is that you make performance part of the process instead of something that may or may not get tacked on at the end.\n\nEmbrace the pain\n\nThis troubling trend of web bloat can be blamed in part on the lack of pain associated with poor performance. Most of us work on high-speed connections with low latency. When we fire up a 4Mb site, it doesn\u2019t feel so bad. \n\nWhen I tested the previously mentioned 5,942kb site on a 3G network, it took over 93 seconds to load. A minute and a half just staring at a white screen. Had anyone working on that project experienced that, you can bet the site wouldn\u2019t have launched in that state.\n\nDon\u2019t just crunch numbers. Fire up your site on a slower network and see what it feels like to wait. If you don\u2019t have access to a slow network, simulate one using a tool like Slowy, Throttle or the Network Conditioner found in Mac OS X 10.7.\n\nWatch for low-hanging fruit\n\nThere are a bunch of general performance improvements that apply to any site (responsive or not) but often aren\u2019t made. A great starting point is to refer to Yahoo!\u2018s list of rules.\n\nSome of this might sound complicated or intimidating, but it doesn\u2019t have to be. You can grab an .htaccess file from HTML 5 Boilerplate or use Sergey Chernyshev\u2019s drop-in .htaccess file. You can use tools like SpriteMe to simplify the creation of sprites, and ImageOptim to compress images.\n\nJust by implementing these simple optimizations you will achieve a noticeable improvement in terms of weight and page load time.\n\nBe careful with images\n\nThe most common offender for poor responsive performance is downloading unnecessarily large images, or worse yet, multiple sizes of the same image. \n\nFor background images, simply being careful with where and how you include the image can ensure you don\u2019t get caught in the trap of multiple background images being downloaded without being used. Don\u2019t count on display:none to help. While it may hide elements from displaying on screen, those images will still be requested and downloaded.\n\nContent images can be a little trickier. Whatever you do, don\u2019t serve a large image that works on a large screen display to small screens. It\u2019s wasteful, not only in terms of adding weight to the page, but also in wasting precious memory. Instead, use a tool like Adaptive Images or src.sencha.io to make sure only appropriately sized images are being downloaded. \n\nThe new <picture> element that has been so often discussed is another excellent solution if you\u2019re feeling particularly future-oriented. A picture polyfill exists so that you can start using the element now without any worries about support.\n\nConditional loading\n\nDon\u2019t load any more than you absolutely need to. If a script isn\u2019t needed at certain sizes, use the matchMedia polyfill to ensure it only loads when needed. Use eCSSential to do the same for unnecessary CSS files.\n\nLast year on 24 ways, Jeremy Keith wrote an article about conditional loading of content in a responsive design based on the screen width. The technique was later refined by the Filament Group into what they dubbed the Ajax-Include Pattern. It\u2019s a powerful and simple way to lighten the load on small screens as well as reduce clutter.\n\nGo vanilla?\n\nIf you take a look at the HTTP Archive you\u2019ll see that other than image size, JavaScript is the heaviest asset on a page weighing in at 215kb on average. It also boasts the fifth highest correlation to load time as well as the second highest correlation to render time. \n\nMuch of the weight can be attributed to our industry\u2019s increasing reliance on frameworks. This is especially a concern on mobile devices. PPK recently exclaimed that current JavaScript libraries are just \u201ctoo heavy for mobile\u201d. \u201cResearch from Stoyan Stefanov on parse times supports this. On some Android and iOS devices, it can take as long as 200-300ms just to parse jQuery.\n\nThere\u2019s nothing wrong about using a framework, but the problem is that they\u2019ve become the default. Before dropping another framework or plugin into a page, we should stop to consider the value it adds and whether we could accomplish what we need to do using a combination of vanilla JavaScript and CSS instead. (This is a great example of a scenario where a performance budget could help.)\n\nStart thinking beyond visual aesthetics\n\nWe love to tout the web\u2019s universality when discussing the need for responsive design. But that universality is not limited simply to screen size. Networks and hardware capabilities must factor in as well.\n\nThe web is an incredibly dynamic and interactive medium, and designing for it demands that we consider more than just visual aesthetics. Let\u2019s not forget to give those other qualities the attention they deserve.", "year": "2012", "author": "Tim Kadlec", "author_slug": "timkadlec", "published": "2012-12-05T00:00:00+00:00", "url": "https://24ways.org/2012/responsive-responsive-design/", "topic": "design"}
{"rowid": 93, "title": "Design Systems", "contents": "The most important part of responsive web design is that, no matter what the viewport width, the content is accessible in an optimum display. The best responsive designs are those that allow you to go from one optimised display to another, but with the feeling that these experiences are part of a greater product whole.\n\nResponsive design: where we\u2019ve been going wrong\n\nResponsive web design was a shock to my web designer system. Those of us who had already been designing sites for mobile probably had the biggest leap to make. We might have been detecting user agents in order to deliver a mobile-specific site, or using the slightly more familiar Bushido technique to deliver sites optimised for device type and viewport size, but either way our focus was on devices. A site was optimised for either a mobile phone or a desktop.\n\nResponsive web design brought us back to pre-table layout fluid sites that expanded or contracted to fit the viewport. This was a big difference to get our heads around when we were so used to designing for fixed-width layouts. Suddenly, an element could be any width or, at least, we needed to consider its maximum and minimum widths. Pixel perfection, while pretty, became wholly unrealistic, and a whole load of designers who prided themselves in detailed and precise designs got a bit scared.\n\nHanging on to our previous processes and typical deliverables led us to continue to optimise our sites for particular devices and provide pixel-perfect mockups for those device widths.\n\nWith all this we were concentrating on devices, not content, deliverables and not process, and making assumptions about users and their devices based on nothing but the width of the viewport.\n\nI don\u2019t think this is a crime, I think it was inevitable.\n\nWe can be up to date with our principles and ideals, but it\u2019s never as easy in practice. That\u2019s why it\u2019s more important than ever to share our successful techniques and processes. Let\u2019s drag each other into modern web design.\n\nDesign systems: the principles\n\nWhat are design systems?\n\nA visual design system is built out of the core components of typography, layout, shape or form, and colour. When considering the design of a whole product, a design system should also include patterns in user flow, content strategy, copy, and tone of voice. These concepts, design decisions or rules, created around the core components are used consistently across your product to create a cohesive feel, whether it\u2019s from one element to another, page to page, or viewport width to viewport width.\n\nResponsive design is one of the most important considerations in the components of a design system. For each component, you must decide what will unite the design across the viewports to maintain that consistent feel, and what parts of the design will differentiate in order to provide a flexible and optimal experience for different viewport sizes.\n\nComponents you might keep the same across viewports\n\n\n\ttypeface\n\tbase unit\n\tcolour\n\tshape/form\n\n\nComponents you might differentiate across viewports\n\n\n\tgrids\n\tlayout\n\tfont size\n\tmeasure (line length)\n\tleading (line height)\n\n\nContent: it must always be the same\n\nThe focus of a design system is the optimum display of content. As Mark Boulton put it, designing \u201ccontent out, not canvas in.\u201d Chris Armstrong puts the emphasis on not designing for viewports but for content \u2013 \u201cwe need to build on what we do know: content.\u201d In order to do this, we must share the same content across all devices and focus on how best to display and represent content through design system components.\n\nThe practical: core visual components\n\nTypography first\n\nWhen you work with a lot of text content, typography is the easiest way to set the visual tone of the design across all viewport widths. It\u2019s likely that you\u2019ll choose one or two typefaces to use across the whole system, but you might change the most legible font size, balanced with the most comfortable measure, as the viewport width changes.\n\nWhere typography meets layout\n\nThe unit on which you choose to base the grid and layout design, font sizes and leading could be based on the typeface, an optimal reading size, or something more arbitrary. Sometimes I\u2019ll choose a unit based on multiples of ten because it makes the maths in the CSS easier. Tim Brown suggests trying a modular scale. Chris Armstrong suggests basing it on your ideal measure, or the width of a fixed item of content such as an ad unit.\n\nGrids and layouts\n\nSensible grid design can be a flexible yet solid foundation for your design system layout component. But you must be wary in responsive design that a grid might not work across all widths: even four columns could make for very cramped content and one-word measures on smaller screens.\n\nMaybe the grid columns are something you differentiate across widths, but you can keep the concept of the grid consistent. If the content has blocks in groups of three, you might decide on a three-column grid which folds down to one column for narrow viewports. If the grid focuses on the idea of symmetry and has a four-column grid on larger viewports, it might fold down to two columns for narrower viewports. These consistencies may seem subtle, not at all obvious to many except the designer, but it\u2019s all these little constants and patterns across the whole of the design system that makes design decisions easier to make (as they adhere to the guiding concepts of your system), and give the product a uniform feel no matter what the device.\n\nShape or form\n\nThe shape or form components are concepts you already use in fixed-width web design for a strong, consistent look and feel. \n\nSince CSS border-radius became widely supported by browsers, a lot of designs feature circle themes. These are very distinctive and can be used across viewport widths giving them the same united feel, even if they\u2019re not used in the same way. This could also apply to border styles, consistent shadows and any number of decorative details and textures. These are the elements that make up the shape or form of a design system.\n\nColour\n\nColour is the most basic way to reinforce a brand and unite experiences across viewports. The same hex colour used system-wide is instantly recognisable, no matter what the viewport width.\n\nThe process\n\nWhile using a design system isn\u2019t necessarily attached to any particular process, it does lend itself to some process ideals.\n\nDetaching design considerations from viewport widths\n\nA design system allows you to focus separately on the components that make up the system, disconnecting the look and feel from the layout. This helps prevent us getting stuck in the rut of the Apple breakpoints (brilliantly coined by Simon Foster) of mobile, tablet and desktop. It also forces us to design for variation in viewport experiences side by side, not one after the other.\n\nDesign in the browser\n\nI can\u2019t start off designing in the browser \u2013 it just doesn\u2019t seem to bring out my creative side (and I\u2019m incredibly envious of you if you can; I just have to start on paper) \u2013 but static mock-ups aren\u2019t the only alternative. Style guides and style tiles are perfect for expressing the concepts of your design system. Pattern libraries could also work well.\n\nMock-ups and breakpoints\n\nAt some point, whether it\u2019s to test your system ideas, or because a client needs help visualising how your system might work, you may end up producing some static mock-ups. It\u2019s not the end of the world, but you must ensure that these consider all the viewports, not just those of the iDevices, or even the devices currently on the market. You need to decide the breakpoints where the states of your design change. The blocks within your content will always have optimum points for their display (based on their hierarchy, density, width, or type of interaction) and so your breakpoints should be based around these points.\n\nThese are probably the ideal points at which to produce static mockups; treat them as snapshots. They\u2019re not necessarily mock-ups, so much as a way of capturing how your design system would be interpreted when frozen at that particular viewport width.\n\nThe future\n\nCreating design systems will give us the flexibility we need for working with the unknown devices of the future. It may be a change in process, but it shouldn\u2019t be too much of a difference in thinking. The pioneers in responsive design have a hard job. Some of these problems may have already been solved in other technologies or industries, but it\u2019s up to the pioneers to find those connections and help us formulate solutions and standards that will make responsive design the best it can possibly be. We need to keep experimenting and communicating, particularly in the area of design, as good user experiences are the true sign of whether our products are a success.", "year": "2012", "author": "Laura Kalbag", "author_slug": "laurakalbag", "published": "2012-12-12T00:00:00+00:00", "url": "https://24ways.org/2012/design-systems/", "topic": "design"}
{"rowid": 102, "title": "Art Directing with Looking Room", "contents": "Using photographic composition techniques to start to art direct on the template-driven web.\n\nThink back to last night. There you are, settled down in front of the TV, watching your favourite soap opera, with nice hot cup of tea in hand. Did you notice \u2013 whilst engrossed in the latest love-triangle \u2013 that the cameraman has worked very hard to support your eye\u2019s natural movement on-screen? He\u2019s carefully framed individual shots to create balance.\n\nThink back to last week. There you were, sat with your mates watching the big match. Did you notice that the cameraman frames the shot to go with the direction of play? A player moving right will always be framed so that he is on the far left, with plenty of \u2018room\u2019 to run into.\n\nBoth of these cameramen use a technique called Looking Room, sometimes called Lead Room. Looking Room is the space between the subject (be it a football, or a face), and the edge of the screen. Specifically, Looking Room is the negative space on the side the subject is looking or moving. The great thing is, it\u2019s not just limited to photography, film or television; we can use it in web design too.\n\nBasic Framing\n\nBefore we get into Looking Room, and how it applies to web, we need to have a look at some basics of photographic composition.\n\nMany web sites use imagery, or photographs, to enhance the content. But even with professionally shot photographs, without a basic understanding of framing or composition, you can damage how the image is perceived. \n\nA simple, easy way to make photographs more interesting is to fill the frame. \n\nTake this rather mundane photograph of a horse:\n\n\n\nA typical point and click affair. But, we can work with this.\n\nBy closely cropping, and filling the frame, we can instantly change the mood of the shot.\n\n\n\nI\u2019ve also added Looking Room on the right of the horse. This is space that the horse would be walking into. It gives the photograph movement.\n\nSubject, Space, and Movement\n\nGenerally speaking, a portrait photograph will have a subject and space around them. Visual interest in portrait photography can come from movement; how the eye moves around the shot. To get the eye moving, the photographer modifies the space around the subject.\n\nLook at this portrait:\n\n\n\nThe photography has framed the subject on the right, allowing for whitespace, or Looking Room, in the direction the subject is looking. The framing of the subject (1), with the space to the left (2) \u2013 the Looking Room \u2013 creates movement, shown by the arrow (3).\n\n\n\nNote the subject is not framed centrally (shown by the lighter dotted line).\n\nIf the photographer had framed the subject with equal space either side, the resulting composition is static, like our horse.\n\n\n\nIf the photographer framed the subject way over on the left, as she is looking that way, the resulting whitespace on the right leads a very uncomfortable composition.\n\n\n\nThe root of this discomfort is what the framing is telling our eye to do. The subject, looking to the left, suggests to us that we should do the same. However, the Looking Room on the right is telling our eye to occupy this space. The result is a confusing back and forth.\n\nHow Looking Room applies to the web\n\nWe can apply the same theory to laying out a web page or application. Taking the three same elements \u2013 Subject, Space, and resulting Movement \u2013 we can guide a user\u2019s eye to the elements we need to. As designers, or content editors, framing photographs correctly can have a subtle but important effect on how a page is visually scanned. Take this example:\n\n\n\nThe BBC homepage uses great photography as a way of promoting content. Here, they have cropped the main photograph to guide the user\u2019s eye into the content. \n\nBy applying the same theory, the designer or content editor has applied considerable Looking Room (2) to the photograph to create balance with the overall page design, but also to create movement of the user\u2019s eye toward the content (1)\n\n\n\nIf the image was flipped horizontally. The Looking Room is now on the right. The subject of the photograph is looking off the page, drawing the user\u2019s eye away from the content. Once again, this results in a confusing back and forth as your eye fights its way over to the left of the page.\n\n\n\nA little bit of Art Direction\n\nArt Direction can be described as the act or process of managing the visual presentation of content. Art Direction is difficult to do on the web, because content and presentation are, more often than not, separated. But where there are images, and when we know the templates that those images will populate, we can go a little way to bridging the gap between content and presentation.\n\nBy understanding the value of framing and Looking Room, and the fact that it extends beyond just a good looking photograph, we can start to see photography playing more of an integral role in the communication of content. \n\nWe won\u2019t just be populating templates. We\u2019ll be art directing.\n\nPhoto credits: \n\n\n\tPortrait by Carsten Tolkmit\n\tHorse by Mike Pedroncelli", "year": "2008", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2008-12-05T00:00:00+00:00", "url": "https://24ways.org/2008/art-directing-with-looking-room/", "topic": "design"}
{"rowid": 108, "title": "A Festive Type Folly", "contents": "\u2018Tis the season to be jolly, so the carol singers tell us. At 24 ways, we\u2019re keeping alive another British tradition that includes the odd faux-Greco-Roman building dotted around the British countryside, Tower Bridge built in 1894, and your Dad\u2019s Christmas jumper with the dancing reindeer motif. \u2018Tis the season of the folly!\n\n \n 24 Ways to impress your   friends\n \n\nThe example is not an image, just text. You may wish to see a screenshot in Safari to compare with your own operating system and browser rendering.\n\nLike all follies this is an embellishment\u200a\u2014\u200aa bit of web typography fun. It\u2019s similar to the masthead text at my place, but it\u2019s also a hyperlink. Unlike the architectural follies of the past, no child labour was used to fund or build it, just some HTML flavoured with CSS, and a heavy dose of Times New Roman. Why Times New Roman, you ask? Well, after a few wasted hours experimenting with heaps of typefaces, seeking an elusive consistency of positioning and rendering across platforms, it proved to be the most consistent. Who\u2019d\u2018a thought? To make things more interesting, I wanted to use a traditional scale and make the whole thing elastic by using relative lengths that would react to a person\u2019s font size. So, to the meat of this festive frippery:\n\nThere are three things we rely on to create this indulgence:\n\n\n\tDescendant selectors\n\tAbsolute positioning\n\tInheritance\n\n\nHTML & Descendant Selectors\n\nThe markup for the folly might seem complex at first glance. To semantics pedants and purists it may seem outrageous. If that\u2019s you, read on at your peril! Here it is with lots of whitespace:\n\n<div id=\"type\">\n<h1>\n\u00a0\u00a0<a href=\"/\">\n\u00a0\u00a0\u00a0\u00a0<em>2\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>4 \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>w\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>a\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>y\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>s</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0</em> \n\u00a0\u00a0\u00a0\u00a0<strong>to \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>i\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>m\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>pre\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>s\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>s \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>your \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<span>friends</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0</span>\n\u00a0\u00a0\u00a0\u00a0</strong>\t\n\u00a0\u00a0</a>\n</h1>\n</div>\n\nWhy so much markup? Well, we want to individually style many of the glyphs. By nesting the elements, we can pick out the bits we need as descendant selectors.\n\nTo retain a smidgen of semantics, the text is wrapped in <h1> and <a> elements. The two phrases, \u201c24 ways\u201d and \u201cto impress your friends\u201d are wrapped in <em> and <strong> tags, respectively. Within those loving arms, their descendant <span>s cascade invisibly, making a right mess of our source, but ready to be picked out in our CSS rules.\n\nSo, to select the \u201c2\u201d from the example we can simply write, #type h1 em{ }. Of course, that selects everything within the <em> tags, but as we drill down the document tree, selecting other glyphs, any property / value styles can be reset or changed as required.\n\nPixels Versus Ems\n\nBefore we get stuck into the CSS, I should say that the goal here is to have everything expressed in relative \u201cem\u201d lengths. However, when I\u2019m starting out, I use pixels for all values, and only convert them to ems after I\u2019ve finished. It saves re-calculating the em length for every change I make as the folly evolves, but still makes the final result elastic, without relying on browser zoom.\n\nTo skip ahead, see the complete CSS.\n\nAbsolutely Positioned Glyphs\n\nIf a parent element has position: relative, or position: absolute applied to it, all children of that parent can be positioned absolutely relative to it. (See Dave Shea\u2019s excellent introduction to this.) That\u2019s exactly how the folly is achieved. As the parent, #type also has a font-size of 16px set, a width and height, and some basic style with a background and border:\n\n#type{\n\tfont-size: 16px;\n\ttext-align: left;\n\tbackground: #e8e9de;\n\tborder: 0.375em solid #fff;\n\twidth: 22.5em;\n\theight: 13.125em;\n\tposition: relative;\n}\n\nThe h1 is also given a default style with a font-size of 132px in ems relative to the parent font-size of 16px:\n\n#type h1{\n\tfont-family: \"Times New Roman\", serif;\n\tfont-size: 8.25em; /* 132px */\n\tline-height: 1em;\n\tfont-weight: 400;\n\tmargin: 0;\n\tpadding: 0;\n}\n\nTo get the em value, we divide the required size in pixels by the actual parent font-size in pixels\n\n132 \u00f7 16 = 8.25\n\nWe also give the descendants of the h1 some default properties. The line height, style and weight are normalised, they are positioned absolutely relative to #type, and a border and padding is applied:\n\n#type h1 em,\n#type h1 strong,\n#type h1 span{\n\tline-height: 1em;\n\tfont-style: normal;\n\tfont-weight: 400;\n\tposition: absolute;\n\tpadding: 0.1em;\n\tborder: 1px solid transparent;\n}\n\nThe padding ensures that some browsers don\u2019t forget about parts of a glyph that are drawn outside of their invisible container. When this happens, IE will trim the glyph, cutting off parts of descenders, for example. The border is there to make sure the glyphs have layout. Without this, positioning can be problematic. IE6 will not respect the transparent border colour\u200a\u2014\u200ait uses the actual text colour\u200a\u2014\u200abut in all other respects renders the example. You can hack around it, but it seemed unnecessary for this example.\n\nOnce these defaults are established, the rest is trial and error. As a quick example, the numeral \u201c2\u201d is first to be positioned:\n\n#type h1 a em{\n\tfont-size: 0.727em; /* (2) 96px */\n\tleft: 0.667em;\n\ttop: 0;\n}\n\nEvery element of the folly is positioned in exactly the same way as you can see in the complete CSS. When converting pixels to ems, the font-size is set first. Then, because we know what that is, we calculate the equivalent x- and y-position accordingly.\n\nInheritance\n\nCSS inheritance gave me a headache a long time ago when I first encountered it. After the penny dropped I came to experience something disturbingly close to affection for this characteristic. What it basically means is that children inherit the characteristics of their parents. For example:\n\n\n\tWe gave #type a font-size of 16px.\n\tFor #type h1 we changed it by setting font-size: 8.25em;. Than means that #type h1 now has a computed font-size of 8.25 \u00d7 16px = 132px.\n\tNow, all children of #type h1 in the document tree will inherit a font-size of 132px unless we explicitly change it as we did for #type h1 a em.\n\n\nThe \u201c2\u201d in the example\u200a\u2014\u200aselected with #type h1 a em\u200a\u2014\u200ais set at 96px with left and top positioning calculated relatively to that. So, the left position of 0.667em is 0.667 \u00d7 96 = 64px, approximately (three decimal points in em lengths don\u2019t always give exact pixel equivalents).\n\nOne way to look at inheritance is as a cascade of dependancy: In our example, the computed font size of any given element depends on that of the parent, and the absolute x- and y-position depends on the computed font size of the element itself.\n\nLink Colours\n\nThe same descendant selectors we use to set and position the type are also used to apply the colour by combining them with pseudo-selectors like :focus and :hover. Because the descendant selectors are available to us, we can pretty much pick out any glyph we like. First, we need to disable the underline:\n\n#type h1 a:link,\n#type h1 a:visited{\n\ttext-decoration: none;\n}\n\nIn our example, the \u201c24\u201d has a unique default state (colour):\n\n#type h1 a:link em,\n#type h1 a:visited em{\n\tcolor: #624;\n}\n\nThe rest of the \u201cWays\u201d text has a different colour, which it shares with the large \u201cs\u201d in \u201cimpress\u201d:\n\n#type h1 a:link em span span,\n#type h1 a:visited em span span,\n#type h1 a:link strong span span span span,\n#type h1 a:visited strong span span span span{\n\tcolor: #b32720;\n}\n\n\u201c24\u201d changes on :focus, :hover and :active. Critically though, the whole of the \u201c24 Ways\u201d text, and the large \u201cs\u201d in \u201cimpress\u201d all have the same style in this instance:\n\n#type h1 a:focus em,\n#type h1 a:hover em,\n#type h1 a:active em,\n#type h1 a:focus em span span,\n#type h1 a:hover em span span,\n#type h1 a:active em span span,\n#type h1 a:focus strong span span span span,\n#type h1 a:hover strong span span span span,\n#type h1 a:active strong span span span span{\n\tcolor: #804;\n}\n\nIf a descendant selector has a :link and :visited state set as a pseudo element, it needs to also have the corresponding :focus, :hover and :active states set.\n\nA Final Note About Web Typography\n\nFrom grids to basic leading to web fonts, and even absolute positioning, there\u2019s a wealth of things we can do to treat type on the Web with love and respect. However, experiments like this can highlight the vagaries of rasterisation and rendering that limit our ability to achieve truly subtle and refined results. At the operating system level, the differences in type rendering are extreme, and even between sequential iterations in Windows\u200a\u2014\u200afrom Standard to ClearType\u200a\u2014\u200athey can be daunting. Add to that huge variations in screen quality, and even the paper we print our type onto has many potential variations. Compare our example in Safari 3.2.1 / OS X 10.5.5 (left) and IE7 / Win XP (right). Both rendered on a 23\u201d Apple Cinema HD (LCD):\n\n\n\nBrowser developers continue to make great strides. However, those of us who set type on the Web need more consistency and quality if we want to avoid technologies like Flash and evolve web typography. Although web typography is inevitably\u200a\u2014\u200aand mistakenly\u200a\u2014\u200acompared unfavourably to print, it has the potential to achieve the same refinement in a different way. Perhaps one day, the glyphs of our favourite faces, so carefully crafted, kerned and hinted for the screen, will be rendered with the same precision with which they were drawn by type designers and styled by web designers. That would be my wish for the new year. Happy holidays!", "year": "2008", "author": "Jon Tan", "author_slug": "jontan", "published": "2008-12-17T00:00:00+00:00", "url": "https://24ways.org/2008/a-festive-type-folly/", "topic": "design"}
{"rowid": 111, "title": "Geometric Background Patterns", "contents": "When the design is finished and you\u2019re about to start the coding process, you have to prepare your graphics. If you\u2019re working with a pattern background you need to export only the repeating fragment. It can be a bit tricky to isolate a fragment to achieve a seamless pattern background. For geometric patterns there is a method I always follow and that I want to share with you. Take for example a perfect 45\u00b0 diagonal line pattern. \n\n\n\nHow do you define this pattern fragment so it will be rendered seamlessly?\n\n\n\nHere is the method I usually follow to avoid a mismatch. First, zoom in so you see enough detail and you can distinguish the pixels. Select the Rectangular Marquee Selection tool and start your selection at the intersection of 2 different colors of a diagonal line. Hold down the Shift key while dragging so you drag a perfect square.\n\n\n\nRelease the mouse when you reach the exact same intesection (as your starting) point at the top right. \n\n\n\nCopy this fragment (using Copy Merged: Cmd/Ctrl + Shift + C) and paste the fragment in a new layer. Give this layer the name \u2018pattern\u2019. Now hold down the Command Key (Control Key on Windows) and click on the \u2018pattern\u2019 layer in the Layers Palette  to select the fragment. Now go to Edit > Define Pattern, enter a name for your pattern and click OK. Test your pattern in a new document. Create a new document of 600 px by 400px, hit Cmd/Ctrl + A and go to Edit > Fill\u2026 and choose your pattern. If the result is OK, you have created a perfect pattern fragment.\n\n\n\nBelow you see this pattern enlarged. The guides show the boundaries of the pattern fragment and the red pixels are the reference points. The red pixels at the top right, bottom right and bottom left should match the red pixel at the top left.\n\n\n\nThis technique should work for every geometric pattern. Some patterns are easier than others, but this, and the Photoshop pattern fill test, has always been my guideline.\n\nOther geometric pattern examples\n\nExample 1\n\nNot all geometric pattern fragments are squares. Some patterns look easy at first sight, because they look very repetitive, but they can be a bit tricky.\n\n\n\nZoomed in pattern fragment with point of reference shown:\n\n\n\nExample 2\n\nSome patterns have a clear repeating point that can guide you, such as the blue small circle of this pattern as you can see from this zoomed in screenshot:\n\n\n\nZoomed in pattern fragment with point of reference shown:\n\n\n\nExample 3\n\nThe different diagonal colors makes a bit more tricky to extract the correct pattern fragment. \n\n\n\nThe orange dot, which is the starting point of the selection is captured a few times inside the fragment selection:", "year": "2008", "author": "Veerle Pieters", "author_slug": "veerlepieters", "published": "2008-12-02T00:00:00+00:00", "url": "https://24ways.org/2008/geometric-background-patterns/", "topic": "design"}
{"rowid": 131, "title": "Random Lines Made With Mesh", "contents": "I know that Adobe Illustrator can be a bit daunting for people who aren\u2019t really advanced users of the program, but you would be amazed by how easy you can create cool effects or backgrounds. In this short tutorial I show you how to create a cool looking background only in 5 steps. \n\nStep 1 \u2013 Create Lines\n\n\n\nCreate lines using random widths and harmonious suitable colors. If you get stuck on finding the right colors, check out Adobe\u2019s Kuler and start experimenting.\n\nStep 2 \u2013 Convert Strokes to Fills\n\n\n\nSelect all lines and convert them to fills. Go to the Object menu, select Path > Outline Stroke. Select the Rectangle tool and draw 1 big rectangle on top the lines. Give the rectangle a suitable color. With the rectangle still selected, go to the Object menu, select Arrange > Send to Back.\n\nStep 3 \u2013 Convert to Mesh\n\n\n\nSelect all objects by pressing the command key (for Mac users), control key (for Windows users) + the \u201ca\u201d key. Go to the Object menu and select the Envelope Distort > Make with Mesh option. Enter 2 rows and 2 columns. Check the preview box to see what happens and click the OK button.\n\nStep 4 \u2013 Play Around with The Mesh Points \n\n\n\nPlay around with the points of the mesh using the Direct Selection tool (the white arrow in the Toolbox). Click on the top right point of the mesh. Once you\u2019re starting to drag hold down the shift key and move the point upwards. \n\n\n\nNow start dragging the bezier handles on the mesh to achieve the effect as shown in the above picture. Of course you can try out all kind of different effects here. \n\nThe Final Result\n\n\n\nThis is an example of how the final result can look. You can try out all kinds of different shapes dragging the handles of the mesh points. This is just one of the many results you can get. So next time you haven\u2019t got inspiration for a background of a header, a banner or whatever, just experiment with a few basic shapes such as lines and try out the \u2018Envelope Distort\u2019 options in Illustrator or the \u2018Make with Mesh\u2019 option and experiment, you\u2019ll be amazed by the unexpected creative results.", "year": "2006", "author": "Veerle Pieters", "author_slug": "veerlepieters", "published": "2006-12-08T00:00:00+00:00", "url": "https://24ways.org/2006/random-lines-made-with-mesh/", "topic": "design"}
{"rowid": 133, "title": "Gravity-Defying Page Corners", "contents": "While working on Stikkit, a \u201cpage curl\u201d came to be.\nNot being as crafty as Veerle, you see.\nI fired up Photoshop to see what could be.\n\u201cAnother copy is running on the network\u201c \u2026 oopsie.\n\nWith license issues sorted out and a concept in mind\nI set out to create something flexible and refined.\nOne background image and code that is sure to be lean.\nA simple solution for lazy people like me.\n\nThe curl I\u2019ll be showing isn\u2019t a curl at all.\nIt\u2019s simply a gradient that\u2019s 18 pixels tall.\nWith a fade to the left that\u2019s diagonally aligned\nand a small fade on the right that keeps the illusion defined.\n\n\n\nCreate a selection with the marquee tool (keeping in mind a reasonable minimum width) and drag a gradient (black to transparent) from top to bottom.\n\n\n\nNow drag a gradient (the background color of the page to transparent) from the bottom left corner to the top right corner.\n\n\n\nFinally, drag another gradient from the right edge towards the center, about 20 pixels or so.\n\nBut the top is flat and can be positioned precisely\njust under the bottom right edge very nicely.\nAnd there it will sit, never ever to be busted\nby varying sizes of text when adjusted.\n\n<div id=\"page\">\n\t<div id=\"page-contents\">\n\t\t<h2>Gravity-Defying!</h2>\n\t\t<p>Lorem ipsum dolor ...</p>\n\t</div>\n</div>\n\nLet\u2019s dive into code and in the markup you\u2019ll see\n\u201cis that an extra div?\u201d \u2026 please don\u2019t kill me?\nThe #page div sets the width and bottom padding\nwhose height is equal to the shadow we\u2019re adding.\n\n\n\nThe #page-contents div will set padding in ems\nto scale with the text size the user intends.\nThe background color will be added here too\nbut not overlapping the shadow where #page\u2019s padding makes room.\n\nA simple technique that you may find amusing\nis to substitute a PNG for the GIF I was using.\nFor that would be crafty and future-proof, too.\nThe page curl could sit on any background hue.\n\nI hope you\u2019ve enjoyed this easy little trick.\nIt\u2019s hardly earth-shattering, and arguably slick.\nBut it could come in handy, you just never know.\nHappy Holidays! And pleasant dreams of web three point oh.", "year": "2006", "author": "Dan Cederholm", "author_slug": "dancederholm", "published": "2006-12-24T00:00:00+00:00", "url": "https://24ways.org/2006/gravity-defying-page-corners/", "topic": "design"}
{"rowid": 134, "title": "Photographic Palettes", "contents": "How many times have you seen a colour combination that just worked, a match so perfect that it just seems obvious? \n\nNow, how many times do you come up with those in your own work? A perfect palette looks easy when it\u2019s done right, but it\u2019s often maddeningly difficult and time-consuming to accomplish.\n\nChoosing effective colour schemes will always be more art than science, but there are things you can do that will make coming up with that oh-so-smooth palette just a little a bit easier. A simple trick that can lead to incredibly gratifying results lies in finding a strong photograph and sampling out particularly harmonious colours.\n\nPhoto Selection\n\nNot all photos are created equal. You certainly want to start with imagery that fits the eventual tone you\u2019re attempting to create. A well-lit photo of flowers might lead to a poor colour scheme for a funeral parlour\u2019s web site, for example. It\u2019s worth thinking about what you\u2019re trying to say in advance, and finding a photo that lends itself to your message.\n\nAs a general rule of thumb, photos that have a lot of neutral or de-saturated tones with one or two strong colours make for the best palette; bright and multi-coloured photos are harder to derive pleasing results from. Let\u2019s start with a relatively neutral image.\n\nSampling\n\n\n\nIn the above example, I\u2019ve surrounded the photo with three different background colours directly sampled from the photo itself. Moving from left to right, you can see how each of the sampled colours is from an area of increasingly smaller coverage within the photo, and yet there\u2019s still a strong harmony between the photo and the background image. I don\u2019t really need to pick the big obvious colours from the photo to create that match, I can easily concentrate on more interesting colours that might work better for what I intend.\n\nUsing a similar palette, let\u2019s apply those colour choices to a more interesting layout:\n\n\n\nIn this mini-layout, I\u2019ve re-used the same tan colour from the previous middle image as a background, and sampled out a nicely matching colour for the top and bottom overlays, as well as the two different text colours. Because these colours all fall within a narrow range, the overall balance is harmonious.\n\nWhat if I want to try something a little more daring? I have a photo of stacked chairs of all different colours, and I\u2019d like to use a few more of those. No problem, provided I watch my colour contrast:\n\n\n\nThough it uses varying shades of red, green, and yellow, this palette actually works because the values are even, and the colours muted. Placing red on top of green is usually a hideous combination of death, but if the green is drab enough and the red contrasts well enough, the result can actually be quite pleasing. I\u2019ve chosen red as my loudest colour in this palette, and left green and yellow to play the quiet supporting roles.\n\nObviously, there are no hard and fast rules here. You might not want to sample absolutely every colour in your scheme from a photo. There are times where you\u2019ll need a variation that\u2019s just a little bit lighter, or a blue that\u2019s not in the photo. You might decide to start from a photo base and tweak, or add in colours of your own. That\u2019s okay too.\n\nTonal Variations\n\nI\u2019ll leave you with a final trick I\u2019ve been using lately, a way to bring a bit more of a formula into the equation and save some steps.\n\n\n\nStarting with the same base palette I sampled from the chairs, in the above image I\u2019ve added a pair of overlaying squares that produce tonal variations of each primary. The lighter variation is simply a solid white square set to 40% opacity, the darker one is a black square at 20%. That gives me a highlight and shadow for each colour, which would prove handy if I had to adapt this colour scheme to a larger layout.\n\nI could add a few more squares of varying opacities, or adjust the layer blending modes for different effects, but as this looks like a great place to end, I\u2019ll leave that up to your experimental whims. Happy colouring!", "year": "2006", "author": "Dave Shea", "author_slug": "daveshea", "published": "2006-12-22T00:00:00+00:00", "url": "https://24ways.org/2006/photographic-palettes/", "topic": "design"}
{"rowid": 137, "title": "Cheating Color", "contents": "Have you ever been strapped to use specific colors outlined in a branding guide? Felt restricted because those colors ended up being too light or dark for the way you want to use them?\n\nHere\u2019s the solution: throw out your brand guide.\n\ngasp!\n\nOK, don\u2019t throw it out. Just put it in a drawer for a few minutes.\n\nBranding Guides be Damned\n\nWhen dealing with color on screen, it\u2019s easy to get caught up in literal values from hex colors, you can cheat colors ever so slightly to achieve the right optical value. This is especially prevalent when trying to bring a company\u2019s identity colors to a screen design. Because the most important idea behind a brand guide is to help a company maintain the visual integrity of their business, consider hex numbers to be guidelines rather than law. Once you are familiar enough with the colors your company uses, you can start to flex them a bit, and take a few liberties.\n\nThis is a quick method for cheating to get the color you really want. With a little sleight of design, we can swap a color that might be part of your identity guidelines, with one that works better optically, and no one will be the wiser!\n\nColor is a Wily Beast\n\nThis might be hard: You might have to break out of the idea that a color can only be made using one method. Color is fluid. It interacts and changes based on its surroundings. Some colors can appear lighter or darker based on what color they appear on or next to. The RGB gamut is additive color, and as such, has a tendency to push contrast in the direction that objects may already be leaning\u2014increasing the contrast of light colors on dark colors and decreasing the contrast of light on light. Obviously, because we are talking about monitors here, these aren\u2019t hard and fast rules.\n\nCheat and Feel Good About It\n\nOn a light background, when you have a large element of a light color, a small element of the same color will appear lighter.\n\nEnter our fake company: Double Dagger. They manufacture footnotes. Take a look at Fig. 1 below. The logo (Double Dagger), rule, and small text are all #6699CC. Because the logo so large, we get a good sense of the light blue color. Unfortunately, the rule and small text beneath it feel much lighter because we can\u2019t create enough contrast with such small shapes in that color.\n\nNow take a look at Fig. 2. Our logo is still #6699CC, but now the rule and smaller text have been cheated to #4477BB, effectively giving us the same optical color that we used in the logo. You will find that we get a better sense of the light blue, and the added benefit of more contrast for our text. Doesn\u2019t that feel good?\n\n\n\nConversely, when you have a large element of a dark color, a small element of the same color will appear darker.\n\nLet\u2019s look at Fig. 3 below. Double Dagger has decided to change its identity colors from blue to red. In Fig. 3, our logo, rule, and small text are all #330000, a very dark red. If you look at the rule and small text below the logo, you will notice that they seem dark enough to be confused with black. The dark red can\u2019t be sustained by the smaller shapes. Now let\u2019s look at Fig. 4. The logo is still #33000, but we\u2019ve now cheated the rule and smaller text to #550000. This gives us a better sense of a red, but preserves the dark and moody direction the company has taken.\n\n\n\nBut we\u2019ve only touched on color against a white background. For colors against a darker background, you may find lighter colors work fine, but darker colors need to be cheated a bit to the lighter side in order to reach a good optical equivalent. Take a look below at Fig. 5 and Fig. 6. Both use the same exact corresponding colors as Fig. 1 and Fig. 2 above, but now they are set against a dark background. Where the blue used in Fig. 1 above was too light for the smaller elements, we find it is just right for them in Fig. 5, and the darker blue we used in Fig. 2 has now proven too dark for a dark background, as evidenced in Fig. 6.\n\n\n\nYour mileage may vary, and this may not be applicable in all situations, but consider it to be just another tool on your utility belt for dealing with color problems.", "year": "2006", "author": "Jason Santa Maria", "author_slug": "jasonsantamaria", "published": "2006-12-23T00:00:00+00:00", "url": "https://24ways.org/2006/cheating-color/", "topic": "design"}
{"rowid": 140, "title": "Styling hCards with CSS", "contents": "There are plenty of places online where you can learn about using the hCard microformat to mark up contact details at your site (there are some resources at the end of the article). But there\u2019s not yet been a lot of focus on using microformats with CSS. So in this installment of 24 ways, we\u2019re going to look at just that \u2013 how microformats help make CSS based styling simpler and more logical.\n\nBeing rich, quite complex structures, hCards provide designers with a sophisticated scaffolding for styling them. A recent example of styling hCards I saw, playing on the business card metaphor, was by Andy Hume, at http://thedredge.org/2005/06/using-hcards-in-your-blog/. While his approach uses fixed width cards, let\u2019s take a look at how we might style a variable width business card style for our hCards.\n\nLet\u2019s take a common hCard, which includes address, telephone and email details\n\n<div class=\"vcard\">\n\t<p class=\"fn org\">Web Directions North\n\t\t<a href=\"http://suda.co.uk/projects/X2V/get-vcard.php?uri=http://north.webdirections.org/contact/\">\n\t\t\t<img src=\"images/vcard-add.png\" alt=\"download vcard icon\"></a>\n\t</p>\n\n\t\n\t\t 1485 Laperri\u00e8re Avenue \n\t\t Ottawa  ON  K1Z 7S8 \n\t\tCanada\n\t\n\n\t\n\t\tPhone/Fax: Work: 61 2 9365 5007\n\t\tEmail: info@webdirections.org\n\t\n\n\nWe\u2019ll be using a variation on the now well established \u201csliding doors\u201d technique (if you create a CSS technique, remember it\u2019s very important to give it a memorable name or acronym, and bonus points if you get your name in there!) by Douglas Bowman, enhanced by Scott Schiller (see http://www.schillmania.com/projects/dialog/,) which will give us a design which looks like this\n\n\n\nThe technique, in a nutshell, uses background images on four elements, two at the top, and two at the bottom, to add each rounded corner.\n\nWe are going to make this design \u201cfluid\u201d in the sense that it grows and shrinks in proportion with the size of the font that the text of the element is displayed with. This is sometimes referred to as an \u201cem driven design\u201d (we\u2019ll see why in a moment).\n\nTo see how this works in practice, here\u2019s the same design with the text \u201czoomed\u201d up in size\n\n\n\nand the same design again, when we zoom the text size down\n\n\n\nBy the way, the hCard image comes from Chris Messina, and you can download it and other microformat icons from the microformats wiki.\n\nNow, with CSS3, this whole task would be considerably easier, because we can add multiple background images to an element, and border images for each edge of an element. Safari, version 1.3 up, actually supports multiple background images, but sadly, it\u2019s not supported in Firefox 1.5, or even Firefox 2.0 (let\u2019s not mention IE7 eh?). So it\u2019s probably too little supported to use now. So instead we\u2019ll use a technique that only involves CSS2, and works in pretty much any browser.\n\nVery often, developers add div or span elements as containers for these background images, and in fact, if you visit Scott Shiller\u2019s site, that\u2019s what he has done there. But if at all possible we shouldn\u2019t be adding any HTML simply for presentational purposes, even if the presentation is done via CSS. What we can do is to use the HTML we have already, as much as is possible, to add the style we want. This can take some creative thinking, but once you get the hang of this approach it becomes a more natural way of using HTML compared with simply adding divs and spans at will as hooks for style. Of course, this technique isn\u2019t always simple, and in fact sometimes simply not possible, requiring us to add just a little HTML to provide the \u201chooks\u201d for CSS.\n\nLet\u2019s go to work\n\nThe first step is to add a background image to the whole vCard element.\n\n\n\nWe make this wide enough (for example 1000 or more pixels) and tall enough that no matter how large the content of the vCard grows, it will never overflow this area. We can\u2019t simply repeat the image, because the top left corner will show when the image repeats.\n\nWe add this as the background image of the vCard element using CSS.\n\nWhile we are at it, let\u2019s give the text a sans-serif font, some color so that it will be visible, and stop the image repeating.\n\n.vcard {\n\tbackground-image: url(images/vcardfill.png);\n\tbackground-repeat: no-repeat;\n\tcolor: #666;\n\tfont-family: \"Lucida Grande\", Verdana, Helvetica, Arial, sans-serif;\n}\n\nWhich in a browser, will look something like this.\n\n\n\nNext step we need to add the top right hand corner of the hCard. In keeping with our aim of not adding HTML simply for styling purposes, we want to use the existing structure of the page where possible. Here, we\u2019ll use the paragraph of class fn and org, which is the first child element of the vcard element.\n\n<p class=\"fn org\">Web Directions Conference Pty Ltd <img src=\"images/vcard-add.png\" alt=\"download vcard icon\"></p>\n\nHere\u2019s our CSS for this element\n\n.fn {\n\tbackground-image: url(images/topright.png);\n\tbackground-repeat: no-repeat;\n\tbackground-position: top right;\n\tpadding-top: 2em;\n\tfont-weight: bold;\n\tfont-size: 1.1em;\n}\n\nAgain, we don\u2019t want it to repeat, but this time, we\u2019ve specified a background position for the image. This will make the background image start from the top, but its right edge will be located at the right edge of the element. I also made the font size a little bigger, and the weight bold, to differentiate it from the rest of the text in the hCard.\n\nHere\u2019s the image we are adding as the background to this element.\n\n\n\nSo, putting these two CSS statements together we get\n\n\n\nWe specified a padding-top of 2em to give some space between the content of the fn element and the edge of the fn element. Otherwise the top of the hCard image would be hard against the border. To see this in action, just remove the padding-top: 2em; declaration and preview in a browser.\n\nSo, with just two statements, we are well under way. We\u2019ve not even had to add any HTML so far. Let\u2019s turn to the bottom of the element, and add the bottom border (well, the background image which will serve as that border).\n\nNow, which element are we going to use to add this background image to?\n\nOK, here I have to admit to a little, teensie bit of cheating. If you look at the HTML of the hCard, I\u2019ve grouped the email and telephone properties into a div, with a class of telecommunications. This grouping is not strictly requred for our hCard.\n\n<div class=\"telecommunications\">\n\t<p class=\"tel\">Phone/Fax: <span class=\"tel\"><span class=\"type\">Work</span>:\n\t\t<span class=\"value\">61 2 9365 5007</span></p>\n\t<p class=\"email\">Email: <a class=\"value\" href=\"mailto:info@webdirections.org\">info@webdirections.org</a></p>\n</div>\n\nNow, I chose that class name because that is what the vCard specification calls this group of properties. And typically, I do tend to group together related elements using divs when I  mark up content. I find it makes the page structure more logical and readable. But strictly speaking, this isn\u2019t necessary, so you may consider it cheating. But my lesson in this would be, if you are going to add markup, try to make it as meaningful as possible.\n\nAs you have probably guessed by now, we are going to add one part of the bottom border image to this element. We\u2019re going to add this image as the background-image.\n\n\n\nAgain, it will be a very wide image, like the top left one, so that no matter how wide the element might get, the background image will still be wide enough. Now, we\u2019ll need to make this image sit in the bottom left of the element we attach it to, so we use a backgound position of left bottom (we put the horizontal position before the vertical). Here\u2019s our CSS statement for this\n\n.telecommunications {\n\tbackground-image: url(images/bottom-left.png);\n\tbackground-repeat: no-repeat;\n\tbackground-position: left bottom;\n\tmargin-bottom: 2em;\n}\n\nAnd that will look like this\n\n\n\nNot quite there, but well on the way. Time for the final piece in the puzzle.\n\nOK, I admit, I might have cheated just a little bit more in this step. But like the previous step, all valid, and (hopefully) quite justifiable markup. If we look at the HTML again, you\u2019ll find that our email address is marked up like this\n\n<p class=\"email\">Email: <a class=\"value\" href=\"mailto:info@webdirections.org\">info@webdirections.org</a></p>\n\nTypically, in hCard, the value part of this property isn\u2019t required, and we could get away with\n\n<a class=\"email\" href=\"mailto:info@webdirections.org\">info@webdirections.org</a>\n\nThe form I\u2019ve used, with the span of class value is however, perfectly valid hCard markup (hard allows for multiple email addresses of different types, which is where this typically comes in handy). Why have I gone to all this trouble? Well, when it came to styling the hCard, I realized I needed a block element to attach the background image for the bottom right hand corner to. Typically the last block element in the containing element is the ideal choice (and sometimes it\u2019s possible to take an inline element, for example the link here, and use CSS to make it a block element, and attach it to that, but that really doesn\u2019t work with this design).\n\nSo, if we are going to use the paragraph which contains the email link, we need a way to select it exclusively, which means that with CSS2 at least, we need a class or id as a hook for our CSS selector (in CSS3 we could use the last-child selector, which selects the last child element of a specified element, but again, as last child is not widely supported, we won\u2019t rely on it here.)\n\nSo, the least worst thing we could do is take an existing element, and add some reasonably meaningful markup to it. That\u2019s why we gave the paragraph a class of email, and the email address a class of value. Which reminds me a little of a moment in Hamlet\n\n\n\tThe lady doth protest too much, methinks\n\n\nOK, let\u2019s get back to the CSS.\n\nWe add the bottom right corner image, positioning it in the bottom right of the element, and making sure it doesn\u2019t repeat. We also add some padding to the bottom, to balance out the padding we added to the top of the hCard.\n\np.email {\n\tbackground-image: url(images/bottom-right.png);\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tpadding-bottom: 2em;\n}\n\nWhich all goes to make our hCard look like this\n\n\n\nIt just remains for us to clean up a little.\n\nLet\u2019s start from the top. We\u2019ll float the download image to the right like this\n\n.vcard img {\n\tfloat: right;\n\tpadding-right: 1em;\n\tmargin-top: -1em\n}\n\nSee how we didn\u2019t have to add a class to style the image, we used the  fact that the image is a descendent of the vcard element, and a descendent selector. In my experience, the very widely supported, powerful descendent selector is one of the most underused aspects of CSS. So if you don\u2019t use it frequently, look into it in more detail.\n\nWe added some space to the right of the image, and pulled it up a bit closer to the top of the hCard, like this\n\n\n\nWe also want to add some whitespace between the edge of the hCard and the text. We would typically add padding to the left of the containing element, (in this case the vcard element) but this would break our bottom left hand corner, like this\n\n\n\nThat\u2019s because the div element we added this bottom left background image to would be moved in by the padding on its containing element.\n\nSo instead, we add left margin to all the paragraphs in the hCard\n\n.vcard p {\n\tmargin-left: 1em;\n}\n\n(there is the descendent selector again \u2013 it is the swiss army knife of CSS)\n\nNow, we\u2019ve not yet made the width of the hCard a function of the size of the text inside it (or \u201cem driven\u201d as we described it earlier). We do this by giving the hCard a width that is specified in em units. Here we\u2019ll set a width of say 28em, which makes the hCard always roughly as wide as 28 characters (strictly speaking 28 times the width of the letter capital M). \n\nSo the statement for our containing vcard element becomes\n\n.vcard {\n\tbackground-image: url(images/vcardfill.png);\n\tbackground-repeat: no-repeat;\n\tcolor: #666;\n\tfont-family: \"Lucida Grande\", Verdana, Helvetica, Arial, sans-serif;\n\twidth: 28em;\n}\n\nand now our element will look like this\n\n\n\nWe\u2019ve used almost entirely the existing HTML from our original hCard (adding just a little, and trying as much as possible to keep that additional markup meaningful), and just 6 CSS statements.\n\nHoliday Bonus \u2013 a downloadable vCard\n\nDid you notice this part of the HTML\n\n<a href=\"http://suda.co.uk/projects/X2V/get-vcard.php?uri=http://north.webdirections.org/contact/\">\n        <img src=\"images/vcard-add.png\" alt=\"download vcard icon\"></a>\n\nWhat\u2019s with the odd looking url\n\n<a href=\"http://suda.co.uk/projects/X2V/get-vcard.php?uri=http://north.webdirections.org/contact/\"\n\nIf you click the link, X2V, a nifty web service from Brian Suda, grabs the page at the URL, and if it finds a hCard, converts it to a vCard, and depending on how your system is setup, automatically downloads it and adds it to your address book (Mac OS X) or prompts you whether you\u2019d like to save the vCard and add it to whatever application is the default vCard handler on your system. \n\nWhat X2V does is take the actual HTML of your hCard, and with the magic of XSLT, converts it to a vCard. So, by simply marking up contact details using hCard, and adding a link like this, you automatically get downloadable vCard \u2013 and if you change your contact details, and update the hCard, there\u2019s no vCard file to update as well.\n\nTechnorati also have a similar service at http://technorati.com/contact so you might want to use that if you expect any kind of load, as they can probably afford the bandwidth more than Brian!\n\nIf you want to play with the HTML and CSS for this design, the code and images can be downloaded.\n\nHope you enjoyed this, and found it useful. If so, you might like to check out my microformats focussed blog, or get along to Web Directions North, where I\u2019ll be speaking along with Dan Cederholmn and Tantek \u00c7elik in a 2 hour session focussed solely on microformats. And keep an eye out for my microformats book, from which this article has been adapted, coming in the spring of 2007.\n\nA happy festive season, and all the best for 2007\n\nJohn\n\nSome hCard links\n\n\n\tThe hCard entry at microformats.org\n\tThe hCard Creator\n\tThe hCard cheatsheet\n\tThe hCard FAQ\n\tIdeas for authoring hCards\n\n\n\n\tMicrofomatique \u2013 a blog about microformats\n\tWeb Directions North \u2013 featuring a full 2 hour focussed microformats session", "year": "2006", "author": "John Allsopp", "author_slug": "johnallsopp", "published": "2006-12-14T00:00:00+00:00", "url": "https://24ways.org/2006/styling-hcards-with-css/", "topic": "design"}
{"rowid": 141, "title": "Compose to a Vertical Rhythm", "contents": "\u201cSpace in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities.\u201d So says the typographer Robert Bringhurst, and just as regular use of time provides rhythm in music, so regular use of space provides rhythm in typography, and without rhythm the listener, or the reader, becomes disorientated and lost.\n\nOn the Web, vertical rhythm \u2013 the spacing and arrangement of text as the reader descends the page \u2013 is contributed to by three factors: font size, line height and margin or padding. All of these factors must calculated with care in order that the rhythm is maintained. \n\nThe basic unit of vertical space is line height. Establishing a suitable line height that can be applied to all text on the page, be it heading, body copy or sidenote, is the key to a solid dependable vertical rhythm, which will engage and guide the reader down the page. To see this in action, I\u2019ve created an example with headings, footnotes and sidenotes. \n\nEstablishing a suitable line height\n\nThe easiest place to begin determining a basic line height unit is with the font size of the body copy. For the example I\u2019ve chosen 12px. To ensure readability the body text will almost certainly need some leading, that is to say spacing between the lines. A line-height of 1.5em would give 6px spacing between the lines of body copy. This will create a total line height of 18px, which becomes our basic unit. Here\u2019s the CSS to get us to this point:\n\nbody {\n\tfont-size: 75%; \n}\nhtml>body {\n\tfont-size: 12px; \n}\np {\n\tline-height 1.5em; \n}\n\nThere are many ways to size text in CSS and the above approach provides and accessible method of achieving the pixel-precision solid typography requires. By way of explanation, the first font-size reduces the body text from the 16px default (common to most browsers and OS set-ups) down to the 12px we require. This rule is primarily there for Internet Explorer 6 and below on Windows: the percentage value means that the text will scale predictably should a user bump the text size up or down. The second font-size sets the text size specifically and is ignored by IE6, but used by Firefox, Safari, IE7, Opera and other modern browsers which allow users to resize text sized in pixels.\n\nSpacing between paragraphs\n\nWith our rhythmic unit set at 18px we need to ensure that it is maintained throughout the body copy. A common place to lose the rhythm is the gaps set between margins. The default treatment by web browsers of paragraphs is to insert a top- and bottom-margin of 1em. In our case this would give a spacing between the paragraphs of 12px and hence throw the text out of rhythm. If the rhythm of the page is to be maintained, the spacing of paragraphs should be related to the basic line height unit. This is achieved simply by setting top- and bottom-margins equal to the line height.\n\nIn order that typographic integrity is maintained when text is resized by the user we must use ems for all our vertical measurements, including line-height, padding and margins.\n\np {\n\tfont-size:1em;\n\tmargin-top: 1.5em;\n\tmargin-bottom: 1.5em; \n}\n\nBrowsers set margins on all block-level elements (such as headings, lists and blockquotes) so a way of ensuring that typographic attention is paid to all such elements is to reset the margins at the beginning of your style sheet. You could use a rule such as:\n\nbody,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,fieldset,p,blockquote,th,td {  \n\tmargin:0; \n\tpadding:0; \n}\n\nAlternatively you could look into using the Yahoo! UI Reset style sheet which removes most default styling, so providing a solid foundation upon which you can explicitly declare your design intentions.\n\nVariations in text size\n\nWhen there is a change in text size, perhaps with a heading or sidenotes, the differing text should also take up a multiple of the basic leading. This means that, in our example, every diversion from the basic text size should take up multiples of 18px. This can be accomplished by adjusting the line-height and margin accordingly, as described following.\n\nHeadings\n\nSubheadings in the example page are set to 14px. In order that the height of each line is 18px, the line-height should be set to 18\u00a0\u00f7\u00a014 =\u00a01.286. Similarly the margins above and below the heading must be adjusted to fit. The temptation is to set heading margins to a simple 1em, but in order to maintain the rhythm, the top and bottom margins should be set at 1.286em so that the spacing is equal to the full 18px unit.\n\nh2 {\n\tfont-size:1.1667em;\n\tline-height: 1.286em;\n\tmargin-top: 1.286em;\n\tmargin-bottom: 1.286em; \n}\n\nOne can also set asymmetrical margins for headings, provided the margins combine to be multiples of the basic line height. In our example, a top margin of 1\u00bd lines is combined with a bottom margin of half a line as follows:\n\nh2 {\n\tfont-size:1.1667em;\n\tline-height: 1.286em;\n\tmargin-top: 1.929em;\n\tmargin-bottom: 0.643em; \n}\n\nAlso in our example, the main heading is given a text size of 18px, therefore the line-height has been set to 1em, as has the margin:\n\nh1 {\n\tfont-size:1.5em;\n\tline-height: 1em;\n\tmargin-top: 0;\n\tmargin-bottom: 1em; \n}\n\nSidenotes\n\nSidenotes (and other supplementary material) are often set at a smaller size to the basic text. To keep the rhythm, this smaller text should still line up with body copy, so a calculation similar to that for headings is required. In our example, the sidenotes are set at 10px and so their line-height must be increased to 18\u00a0\u00f7\u00a010 =\u00a01.8.\n\n.sidenote {\n\tfont-size:0.8333em;\n\tline-height:1.8em; \n}\n\nBorders\n\nOne additional point where vertical rhythm is often lost is with the introduction of horizontal borders. These effectively act as shims pushing the subsequent text downwards, so a two pixel horizontal border will throw out the vertical rhythm by two pixels. A way around this is to specify horizontal lines using background images or, as in our example, specify the width of the border in ems and adjust the padding to take up the slack. \n\nThe design of the footnote in our example requires a 1px horizontal border. The footnote contains 12px text, so 1px in ems is 1\u00a0\u00f7\u00a012 =\u00a00.0833. I have added a margin of 1\u00bd lines above the border (1.5\u00a0\u00d7\u00a018\u00a0\u00f7\u00a012 =\u00a02.5ems), so to maintain the rhythm the border + padding must equal a \u00bd (9px). We know the border is set to 1px, so the padding must be set to 8px. To specify this in ems we use the familiar calculation: 8\u00a0\u00f7\u00a012 =\u00a00.667.\n\nHit me with your rhythm stick\n\nComposing to a vertical rhythm helps engage and guide the reader down the page, but it takes typographic discipline to do so. It may seem like a lot of fiddly maths is involved (a few divisions and multiplications never hurt anyone) but good type setting is all about numbers, and it is this attention to detail which is the key to success.", "year": "2006", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2006-12-12T00:00:00+00:00", "url": "https://24ways.org/2006/compose-to-a-vertical-rhythm/", "topic": "design"}
{"rowid": 146, "title": "Increase Your Font Stacks With Font Matrix", "contents": "Web pages built in plain old HTML and CSS are displayed using only the fonts installed on users\u2019 computers (@font-face implementations excepted). To enable this, CSS provides the font-family property for specifying fonts in order of preference (often known as a font stack). For example:\n\nh1 {font-family: 'Egyptienne F', Cambria, Georgia, serif}\n\nSo in the above rule, headings will be displayed in Egyptienne F. If Egyptienne F is not available then Cambria will be used, failing that Georgia or the final fallback default serif font. This everyday bit of CSS will be common knowledge among all 24 ways readers.\n\nIt is also a commonly held belief that the only fonts we can rely on being installed on users\u2019 computers are the core web fonts of Arial, Times New Roman, Verdana, Georgia and friends. But is that really true?\n\nIf you look in the fonts folder of your computer, or even your Mum\u2019s computer, then you are likely to find a whole load of fonts besides the core ones. This is because many software packages automatically install extra typefaces. For example, Office 2003 installs over 100 additional fonts. Admittedly not all of these fonts are particularly refined, and not all are suitable for the Web. However they still do increase your options. \n\nThe Matrix\n\nI have put together a matrix of (western) fonts showing which are installed with Mac and Windows operating systems, which are installed with various versions of Microsoft Office, and which are installed with Adobe Creative Suite.\n\n\n\nThe matrix is available for download as an Excel file and as a CSV.  There are no readily available statistics regarding the penetration of Office or Creative Suite, but you can probably take an educated guess based on your knowledge of your readers.\n\nThe idea of the matrix is that use can use it to help construct your font stack. First of all pick the font you\u2019d really like for your text \u2013 this doesn\u2019t have to be in the matrix. Then pick the generic family (serif, sans-serif, cursive, fantasy or monospace) and a font from each of the operating systems. Then pick any suitable fonts from the Office and Creative Suite lists.\n\nFor example, you may decide your headings should be in the increasingly ubiquitous Clarendon. This is a serif type face. At OS-level the most similar is arguably Georgia. Adobe CS2 comes with Century Old Style which has a similar feel. Century Schoolbook is similar too, and is installed with all versions of Office. Based on this your font stack becomes:\n\nfont-family: 'Clarendon Std', 'Century Old Style Std', 'Century Schoolbook', Georgia, serif\n\n\n\n\n\n\nNote the \u2018Std\u2019 suffix indicating a \u2018standard\u2019 OpenType file, which will normally be your best bet for more esoteric fonts.\n\nI\u2019m not suggesting the process of choosing suitable fonts is an easy one. Firstly there are nearly two hundred fonts in the matrix, so learning what each font looks like is tricky and potentially time consuming (if you haven\u2019t got all the fonts installed on a machine to hand you\u2019ll be doing a lot of Googling for previews). And it\u2019s not just as simple as choosing fonts that look similar or have related typographic backgrounds, they need to have similar metrics as well, This is especially true in terms of x-height which gives an indication of how big or small a font looks.\n\nOver to You\n\nThe main point of all this is that there are potentially more fonts to consider than is generally accepted, so branch out a little (carefully and tastefully) and bring a little variety to sites out there. If you come up with any novel font stacks based on this approach, please do blog them (tagged as per the footer) and at some point they could all be combined in one place for everyone to consider.\n\nAppendix\n\nWhat about Linux?\n\nThe only operating systems in the matrix are those from Microsoft and Apple. For completeness, Linux operating systems should be included too, although these are many and varied and very much in a minority, so I omitted them for time being. For the record, some Linux distributions come packaged with Microsoft\u2019s core fonts. Others use the Vera family, and others use the Liberation family which comprises fonts metrically identical to Times New Roman and Arial.\n\nSources\n\nThe sources of font information for the matrix are as follows:\n\n\n\tWindows XP SP2\n\tWindows Vista\n\tOffice 2003\n\tOffice 2007\n\tMac OSX Tiger\n\tMac OSX Leopard (scroll down two thirds)\n\tOffice 2004 (Mac) by inspecting my Microsoft Office 2004/Office/Fonts folder\n\tOffice 2008 (Mac) is expected to be as Office 2004 with the addition of the Vista ClearType fonts\n\tCreative Suite 2 (see pdf link in first comment)\n\tCreative Suite 3", "year": "2007", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2007-12-17T00:00:00+00:00", "url": "https://24ways.org/2007/increase-your-font-stacks-with-font-matrix/", "topic": "design"}
{"rowid": 148, "title": "Typesetting Tables", "contents": "Tables have suffered in recent years on the web. They were used for laying out web pages. Then, following the Web Standards movement, they\u2019ve been renamed by the populous as `data tables\u2019 to ensure that we all know what they\u2019re for. There have been some great tutorials for the designing tables using CSS for presentation and focussing on the semantics in the displaying of data in the correct way. However, typesetting tables is a subtle craft that has hardly had a mention.\n\nTable design can often end up being a technical exercise. What data do we need to display? Where is the data coming from and what form will it take? When was the last time your heard someone talk about lining numerals? Or designing to the reading direction?\n\nTables are not read like sentences\n\nWhen a reader looks at, and tries to understand, tabular data, they\u2019re doing a bunch of things at the same time.\n\n\n\tGenerally, they\u2019re task based; they\u2019re looking for something.\n\tThey are reading horizontally AND vertically\n\n\nReading a table is not like reading a paragraph in a novel, and therefore shouldn\u2019t be typeset in the same way. Designing tables is information design, it\u2019s functional typography\u2014it\u2019s not a time for eye candy.\n\nTypesetting tables\n\nTypesetting great looking tables is largely an exercise in restraint. Minimal interference with the legibility of the table should be in the forefront of any designers mind.\n\nWhen I\u2019m designing tables I apply some simple rules:\n\n\n\tPlenty of negative space\n\tUse the right typeface\n\tGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis\n\tDesign to the reading direction\n\n\nBy way of explanation, here are those rules as applied to the following badly typeset table.\n\nYour default table\n\nThis table is a mess. There is no consideration for the person trying to read it. Everything is too tight. The typeface is wrong. It\u2019s flat. A grim table indeed.\n\n\n\nLet\u2019s see what we can do about that.\n\nPlenty of negative space\n\nThe badly typeset table has been set with default padding. There has been little consideration for the ascenders and descenders in the type interfering with the many horizontal rules.\n\nThe first thing we do is remove most of the lines, or rules. You don\u2019t need them \u2013 the data in the rows forms its own visual rules. Now, with most of the rules removed, the ones that remain mean something; they are indicating some kind of hierarchy to the help the reader understand what the different table elements mean \u2013 in this case the column headings.\n\n\n\nNow we need to give the columns and rows more negative space. Note the framing of the column headings. I\u2019m giving them more room at the bottom. This negative space is active\u2014it\u2019s empty for a reason. The extra air in here also gives more hierarchy to the column headings.\n\n\n\nUse the right typeface\n\nThe default table is set in a serif typeface. This isn\u2019t ideal for a couple of reasons. This serif typeface has a standard set of text numerals. These dip below the baseline and are designed for using figures within text, not on their own. What you need to use is a typeface with lining numerals. These align to the baseline and are more legible when used for tables.\n\n\n\nSans serif typefaces generally have lining numerals. They are also arguably more legible when used in tables.\n\nGo easy on the background tones, unless you\u2019re giving reading direction visual emphasis \n\nWe\u2019ve all seen background tones on tables. They have their use, but my feeling is that use should be functional and not decorative.\n\nIf you have a table that is long, but only a few columns wide, then alternate row shading isn\u2019t that useful for showing the different lines of data. It\u2019s a common misconception that alternate row shading is to increase legibility on long tables. That\u2019s not the case. Shaded rows are to aid horizontal reading across multiple table columns. On wide tables they are incredibly useful for helping the reader find what they want.\n\n\n\nBackground tone can also be used to give emphasis to the reading direction. If we want to emphasis a column, that can be given a background tone.\n\n\n\nHierarchy\n\nAs I said earlier, people may be reading a table vertically, and horizontally in order to find what they want. Sometimes, especially if the table is complex, we need to give them a helping hand.\n\nVisually emphasising the hierarchy in tables can help the reader scan the data. Column headings are particularly important. Column headings are often what a reader will go to first, so we need to help them understand that the column headings are different to the stuff beneath them, and we also need to give them more visual importance. We can do this by making them bold, giving them ample negative space, or by including a thick rule above them. We can also give the row titles the same level of emphasis.\n\n\n\nIn addition to background tones, you can give emphasis to reading direction by typesetting those elements in bold. You shouldn\u2019t use italics\u2014with sans serif typefaces the difference is too subtle.\n\nSo, there you have it. A couple of simple guidelines to make your tables cleaner and more readable.", "year": "2007", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2007-12-07T00:00:00+00:00", "url": "https://24ways.org/2007/typesetting-tables/", "topic": "design"}
{"rowid": 149, "title": "Underpants Over My Trousers", "contents": "With Christmas approaching faster than a speeding bullet, this is the perfect time for you to think about that last minute present to buy for the web geek in your life. If you\u2019re stuck for ideas for that special someone, forget about that svelte iPhone case carved from solid mahogany and head instead to your nearest comic-book shop and pick up a selection of comics or graphic novels. (I\u2019ll be using some of my personal favourite comic books as examples throughout). \n\nTrust me, whether your nearest and dearest has been reading comics for a while or has never peered inside this four-colour world, they\u2019ll thank-you for it.\n\nAside from indulging their superhero fantasies, comic books can provide web designers with a rich vein of inspiring ideas and material to help them create shirt button popping, trouser bursting work for the web. I know from my own personal experience, that looking at aspects of comic book design, layout and conventions and thinking about the ways that they can inform web design has taken my design work in often-unexpected directions. \n\nThere are far too many fascinating facets of comic book design that provide web designers with inspiration to cover in the time that it takes to pull your underpants over your trousers. So I\u2019m going to concentrate on one muscle bound aspect of comic design, one that will make you think differently about how you lay out the content of your pages in panels. \n\nA suitcase full of Kryptonite\n\nNow, to the uninitiated onlooker, the panels of a comic book may appear to perform a similar function to still frames from a movie. But inside the pages of a comic, panels must work harder to help the reader understand the timing of a story. It is this method for conveying narrative timing to a reader that I believe can be highly useful to designers who work on the web as timing, drama and suspense are as important in the web world as they are in worlds occupied by costumed crime fighters and superheroes.\n\nI\u2019d like you to start by closing your eyes and thinking about your own process for laying out panels of content on a page. OK, you\u2019ll actually be better off with your eyes open if you\u2019re going to carry on reading.\n\nI\u2019ll bet you a suitcase full of Kryptonite that you often, if not always, structure your page layouts, and decide on the dimensions of those panels according to either:\n\n\n\tThe base grid that you are working to\n\tThe Golden Ratio or another mathematical schema\n\n\nMore likely, I bet that you decide on the size and the number of your panels based on the amount of content that will be going into them. From today, I\u2019d like you to think about taking a different approach. This approach not only addresses horizontal and vertical space, but also adds the dimension of time to your designs.\n\nSlowing down the action\n\nA comic book panel not only acts as a container for its content but also indicates to a reader how much time passes within the panel and as a result, how much time the reader should focus their attention on that one panel. \n\nSmaller panels create swift eye movement and shorter bursts of attention. Larger panels give the perception of more time elapsing in the story and subconsciously demands that a reader devotes more time to focus on it. \n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis use of panel dimensions to control timing can also be useful for web designers in designing the reading/user experience. Imagine a page full of information about a product or service. You\u2019ll naturally want the reader to focus for longer on the key benefits of your offering rather than perhaps its technical specifications.\n\nNow take a look at this spread of pages from Watchmen by Alan Moore and Dave Gibbons.\n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nThroughout this series of (originally) twelve editions, artist Dave Gibbons stuck rigidly to his 3\u00d73 panels per page design and deviated from it only for dramatic moments within the narrative. \n\nIn particular during the last few pages of chapter eleven, Gibbons adds weight to the impending doom by slowing down the action by using larger panels and forces the reader to think longer about what was coming next. The action then speeds up through twelve smaller panels until the final panel: nothing more than white space and yet one of the most iconic and thought provoking in the entire twelve book series.\n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nOn the web it is common for clients to ask designers to fill every pixel of screen space with content, perhaps not understanding the drama that can be added by nothing more than white space.\n\nIn the final chapter, Gibbons emphasises the carnage that has taken place (unseen between chapters eleven and twelve) by presenting the reader with six full pages containing only single, large panels. \n\nWatchmen by Alan Moore and Dave Gibbons (Diamond Comic Distributors 2004)\n\nThis drama, created by the artist\u2019s use of panel dimensions to control timing, is a technique that web designers can also usefully employ when emphasising important areas of content.\n\nThink back for a moment to the home page of Apple Inc., during the launch of their iconic iPhone, where the page contained nothing more than a large image and the phrase \u201cSay hello to iPhone\u201d. Rather than fill the page with sales messages, Apple\u2019s designers allowed the space itself to tell the story and created a real sense of suspense and expectation among their readers.\n\nBorders\n\nWhereas on the web, panel borders are commonly used to add emphasis to particular areas of content, in comic books they take on a different and sometimes opposite role. \n\nIn the examples so far, borders have contained all of the action. Removing a border can have the opposite effect to what you might at first think. Rather than taking emphasis away from their content, in comics, borderless panels allow the reader\u2019s eyes to linger for longer on the content adding even stronger emphasis.\n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis effect is amplified when the borderless content is allowed to bleed to the edges of a page. Because the content is no longer confined, except by the edges of the page (both comic and web) the reader\u2019s eye is left to wander out into open space. \n\nConcrete by Paul Chadwick (Dark Horse Comics)\n\nThis type of open, borderless content panel can be highly useful in placing emphasis on the most important content on a page in exactly the very opposite way that we commonly employ on the web today. \n\nSo why is time an important dimension to think about when designing your web pages? On one level, we are often already concerned with the short attention spans of visitors to our pages and should work hard to allow them to quickly and easily find and read the content that both they and we think is important. Learning lessons from comic book timing can only help us improve that experience.\n\nOn another: timing, suspense and drama are already everyday parts of the web browsing experience. Will a reader see what they expect when they click from one page to the next? Or are they in for a surprise? \n\nMost importantly, I believe that the web, like comics, is about story telling: often the story of the experiences that a customer will have when they use our product or service or interact with our organisation. It is this element of story telling than can be greatly improved by learning from comics.\n\nIt is exactly this kind of learning and adapting from older, more established and at first glance unrelated media that you will find can make a real distinctive difference to the design work that you create.\n\nFill your stockings\n\nIf you\u2019re a visual designer or developer and are not a regular reader of comics, from the moment that you pick up your first title, I know that you will find them inspiring. \n\nI will be writing more, and speaking about comic design applied to the web at several (to be announced) events this coming year. I hope you\u2019ll be slipping your underpants over your trousers and joining me then. In the meantime, here is some further reading to pick up on your next visit to a comic book or regular bookshop and slip into your stockings:\n\n\n\tComics and Sequential Art by Will Eisner (Northern Light Books 2001)\n\tUnderstanding Comics: The Invisible Art by Scott McCloud (Harper Collins 1994)\n\n\nHave a happy superhero season.\n\n(I would like to thank all of the talented artists, writers and publishers whose work I have used as examples in this article and the hundreds more who inspire me every day with their tall tales and talent.)", "year": "2007", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2007-12-14T00:00:00+00:00", "url": "https://24ways.org/2007/underpants-over-my-trousers/", "topic": "design"}
{"rowid": 151, "title": "Get In Shape", "contents": "Pop quiz: what\u2019s wrong with the following navigation?\n\n\n\nMaybe nothing. But then again, maybe there\u2019s something bugging you about the way it comes together, something you can\u2019t quite put your finger on. It seems well-designed, but it also seems a little\u2026 off.\n\nThe design decisions that led to this eventual form were no doubt well-considered:\n\n\n\tClient: The top level needs to have a \u201ccurrent page\u201d status indicator of some sort.\n\tDesigner: How about a white tab?\n\tClient: Great! The second level needs to show up underneath the first level though\u2026\n\tDesigner: Okay, but that white tab I just added makes it hard to visually connect the bottom nav to the top.\n\tClient: Too late, we\u2019ve seen the white tab and we love it. Try and make it work.\n\tDesigner: Right. So I placed the second level in its own box.\n\tClient: Hmm. They seem too separated. I can\u2019t tell that the yellow nav is the second level of the first.\n\tDesigner: How about an indicator arrow?\n\tClient: Brilliant!\n\n\nThe problem is that the end result feels awkward and forced. During the design process, little decisions were made that ultimately affect the overall shape of the navigation. What started out as a neatly contained rounded rectangle ended up as an ambiguous double shape that looks funny, though it\u2019s often hard to pinpoint precisely why.\n\nThe Shape of Things\n\nWell the why in this case is because seemingly unrelated elements in a design still end up visually interacting. Adding a new item to a page impacts everything surrounding it. In this navigation example, we\u2019re looking at two individual objects that are close enough to each other that they form a relationship; if we reduce them to strictly their outlines, it\u2019s a little easier to see that this particular combination registers oddly.\n\n\n\nThe two shapes float with nothing really grounding them. If they were connected, perhaps it would be a different story. The white tab divides the top shape in half, leaving a gap in the middle of it. There\u2019s very little balance in this pairing because the overall shape of the navigation wasn\u2019t considered during the design process.\n\nHere\u2019s another example: Gmail. Great email client, but did you ever closely look at what\u2019s going on in that left hand navigation? The continuous blue bar around the message area spills out into the navigation. If we remove all text, we\u2019re left with this odd configuration:\n\n\n\nThough the reasoning for anchoring the navigation highlight against the message area might be sound, the result is an irregular shape that doesn\u2019t correspond with anything in reality. You may never consciously notice it, but once you do it\u2019s hard to miss. One other example courtesy of last.fm:\n\n\n\nThe two header areas are the same shade of pink so they appear to be closely connected. When reduced to their outlines it\u2019s easy to see that this combination is off-balance: the edges don\u2019t align, the sharp corners of the top shape aren\u2019t consistent with the rounded corners of the bottom, and the part jutting out on the right of the bottom one seems fairly random. The result is a duo of oddly mis-matched shapes.\n\nDesign Strategies\n\nOur minds tend to pick out familiar patterns. A clever designer can exploit this by creating references in his or her work to shapes and combinations with which viewers are already familiar. There are a few simple ideas that can be employed to help you achieve this: consistency, balance, and completion.\n\nConsistency\n\nA fairly simple way to unify the various disparate shapes on a page is by designing them with a certain amount of internal consistency. You don\u2019t need to apply an identical size, colour, border, or corner treatment to every single shape; devolving a design into boring repetition isn\u2019t what we\u2019re after here. But it certainly doesn\u2019t hurt to apply a set of common rules to most shapes within your work.\n\n\n\nConsider purevolume and its multiple rounded-corner panels. From the bottom of the site\u2019s main navigation to the grey \u201cExtras\u201d panels halfway down the page (shown above), multiple shapes use a common border radius for unity. Different colours, different sizes, different content, but the consistent outlines create a strong sense of similarity. Not that every shape on the site follows this rule; they break the pattern right at the top with a darker sharp-cornered header, and again with the thumbnails below. But the design remains unified, nonetheless.\n\nBalance\n\nArguably the biggest problem with the last.fm example earlier is one of balance. The area poking out of the bottom shape created a fairly obvious imbalance for no apparent reason. The right hand side is visually emphasized due to the greater area of pink coverage, but with the white gap left beside it, the emphasis seems unwarranted. It\u2019s possible to create tension in your design by mismatching shapes and throwing off the balance, but when that happens unintentionally it can look like a mistake.\n\n\n\nAbove are a few examples of design elements in balanced and unbalanced configurations. The examples in the top row are undeniably more pleasing to the eye than those in the bottom row. If these were fleshed out into full designs, those derived from the templates in the top row would naturally result in stronger work.\n\nTake a look at the header on 9Rules for a study in well-considered balance. On the left you\u2019ll see a couple of paragraphs of text, on the right you have floating navigational items, and both flank the site\u2019s logo. This unusual layout combines multiple design elements that look nothing alike, and places them together in a way that anchors each so that no one weighs down the header.\n\nCompletion\n\nAnd finally we come to the idea of completion. Shapes don\u2019t necessarily need hard outlines to be read visually as shapes, which can be exploited for various purposes. Notice how Zend\u2019s mid-page \u201cBusiness Topics\u201d and \u201cNews\u201d items (below) fade out to the right and bottom, but the placement of two of these side-by-side creates an impression of two panels rather than three disparate floating columns. By allowing the viewer\u2019s eye to complete the shapes, they\u2019ve lightened up the design of the page and removed inessential lines. In a busy design this technique could prove quite handy.\n\n\n\nAlong the same lines, the individual shapes within your design may also be combined visually to form outlines of larger shapes. The differently-coloured header and main content/sidebar shapes on Veerle\u2019s blog come together to form a single central panel, further emphasized by the slight drop shadow to the right.\n\nImplementation\n\nStudying how shape can be used effectively in design is simply a starting point. As with all things design-related, there are no hard and fast rules here; ultimately you may choose to bring these principles into your work more often, or break them for effect. But understanding how shapes interact within a page, and how that effect is ultimately perceived by viewers, is a key design principle you can use to impress your friends.", "year": "2007", "author": "Dave Shea", "author_slug": "daveshea", "published": "2007-12-16T00:00:00+00:00", "url": "https://24ways.org/2007/get-in-shape/", "topic": "design"}
{"rowid": 152, "title": "CSS for Accessibility", "contents": "CSS is magical stuff. In the right hands, it can transform the plainest of (well-structured) documents into a visual feast. But it\u2019s not all fur coat and nae knickers (as my granny used to say). Here are some simple ways you can use CSS to improve the usability and accessibility of your site. \n\nEven better, no sexy visuals will be harmed by the use of these techniques. Promise.\n\nNae knickers\n\nThis is less of an accessibility tip, and more of a reminder to check that you\u2019ve got your body background colour specified.\n\nIf you\u2019re sitting there wondering why I\u2019m mentioning this, because it\u2019s a really basic thing, then you might be as surprised as I was to discover that from a sample of over 200 sites checked last year, 35% of UK local authority websites were missing their body background colour.\n\nForgetting to specify your body background colour can lead to embarrassing gaps in coverage, which are not only unsightly, but can prevent your users reading the text on your site if they use a different operating system colour scheme.\n\nAll it needs is the following line to be added to your CSS file:\n\nbody {background-color: #fff;}\n\nIf you pair it with \n\ncolor: #000;\n\n\u2026 you\u2019ll be assured of maintaining contrast for any areas you inadvertently forget to specify, no matter what colour scheme your user needs or prefers.\n\nEven better, if you\u2019ve got standard reset CSS you use, make sure that default colours for background and text are specified in it, so you\u2019ll never be caught with your pants down. At the very least, you\u2019ll have a white background and black text that\u2019ll prompt you to change them to your chosen colours.\n\nElbow room\n\nPaying attention to your typography is important, but it\u2019s not just about making it look nice. \n\nCareful use of the line-height property can make your text more readable, which helps everyone, but is particularly helpful for those with dyslexia, who use screen magnification or simply find it uncomfortable to read lots of text online. \n\nWhen lines of text are too close together, it can cause the eye to skip down lines when reading, making it difficult to keep track of what you\u2019re reading across. \n\nSo, a bit of room is good.\n\nThat said, when lines of text are too far apart, it can be just as bad, because the eye has to jump to find the next line. That not only breaks up the reading rhythm, but can make it much more difficult for those using Screen Magnification (especially at high levels of magnification) to find the beginning of the next line which follows on from the end of the line they\u2019ve just read.\n\nUsing a line height of between 1.2 and 1.6 times normal can improve readability, and using unit-less line heights help take care of any pesky browser calculation problems.\n\nFor example: \n\np {\n\tfont-family: \"Lucida Grande\", Lucida, Verdana, Helvetica, sans-serif;\n\tfont-size: 1em;\n\tline-height: 1.3;\n}\n\nor if you want to use the shorthand version:\n\np {\n\tfont: 1em/1.3 \"Lucida Grande\", Lucida, Verdana, Helvetica, sans-serif;\n}\n\nView some examples of different line-heights, based on default text size of 100%/1em.\n\nFurther reading on Unitless line-heights from Eric Meyer.\n\nTransformers: Initial case in disguise\n\nNobody wants to shout at their users, but there are some occasions when you might legitimately want to use uppercase on your site.\n\nAvoid screen-reader pronunciation weirdness (where, for example, CONTACT US would be read out as Contact U S, which is not the same thing \u2013 unless you really are offering your users the chance to contact the United States) caused by using uppercase by using title case for your text and using the often neglected text-transform property to fake uppercase.\n\nFor example:\n\n.uppercase {\n\ttext-transform: uppercase\n}    \n\nDon\u2019t overdo it though, as uppercase text is harder to read than normal text, not to mention the whole SHOUTING thing.\n\nLinky love\n\nWhen it comes to accessibility, keyboard only users (which includes those who use voice recognition software) who can see just fine are often forgotten about in favour of screen reader users.\n\nThis Christmas, share the accessibility love and light up those links so all of your users can easily find their way around your site.\n\nThe link outline\n\nAKA: the focus ring, or that dotted box that goes around links to show users where they are on the site.\n\nThe techniques below are intended to supplement this, not take the place of it. You may think it\u2019s ugly and want to get rid of it, especially since you\u2019re going to the effort of tarting up your links.\n\nDon\u2019t. \n\nJust don\u2019t.\n\nThe non-underlined underline\n\nIf you listen to Jacob Nielsen, every link on your site should be underlined so users know it\u2019s a link.\n\nYou might disagree with him on this (I know I do), but if you are choosing to go with underlined links, in whatever state, then remove the default underline and replacing it with a border that\u2019s a couple of pixels away from the text. \n\nThe underline is still there, but it\u2019s no longer cutting off the bottom of letters with descenders (e.g., g and y) which makes it easier to read.\n\nThis is illustrated in Examples 1 and 2.\n\nYou can modify the three lines of code below to suit your own colour and border style preferences, and add it to whichever link state you like.\n\ntext-decoration: none;\nborder-bottom: 1px #000 solid;\npadding-bottom: 2px;\n\nStanding out from the crowd\n\nWhatever way you choose to do it, you should be making sure your links stand out from the crowd of normal text which surrounds them when in their default state, and especially in their hover or focus states.\n\nA good way of doing this is to reverse the colours when on hover or focus.\n\nWell-focused\n\nEveryone knows that you can use the :hover pseudo class to change the look of a link when you mouse over it, but, somewhat ironically, people who can see and use a mouse are the group who least need this extra visual clue, since the cursor handily (sorry) changes from an arrow to a hand.\n\nSo spare a thought for the non-pointing device users that visit your site and take the time to duplicate that hover look by using the :focus pseudo class.\n\nOf course, the internets being what they are, it\u2019s not quite that simple, and predictably, Internet Explorer is the culprit once more with it\u2019s frustrating lack of support for :focus. Instead it applies the :active pseudo class whenever an anchor has focus.\n\nWhat this means in practice is that if you want to make your links change on focus as well as on hover, you need to specify focus, hover and active.\n\nEven better, since the look and feel necessarily has to be the same for the last three states, you can combine them into one rule.\n\nSo if you wanted to do a simple reverse of colours for a link, and put it together with the non-underline underlines from before, the code might look like this:\n\na:link {\n\tbackground: #fff;\n\tcolor: #000;\n\tfont-weight: bold;\n\ttext-decoration: none; \n\tborder-bottom: 1px #000 solid; \n\tpadding-bottom: 2px;\n}\na:visited {\n\tbackground: #fff;\n\tcolor: #800080;\n\tfont-weight: bold;\n\ttext-decoration: none; \n\tborder-bottom: 1px #000 solid; \n\tpadding-bottom: 2px;\n}\na:focus, a:hover, a:active {\n\tbackground: #000;\n\tcolor: #fff;\n\tfont-weight: bold;\n\ttext-decoration: none; \n\tborder-bottom: 1px #000 solid; \n\tpadding-bottom: 2px;\n}\n\nExample 3 shows what this looks like in practice.\n\nLocation, Location, Location\n\nTo take this example to it\u2019s natural conclusion, you can add an id of current (or something similar) in appropriate places in your navigation, specify a full set of link styles for current, and have a navigation which, at a glance, lets users know which page or section they\u2019re currently in.\n\nExample navigation using location indicators.\n\nand the source code\n\nConclusion\n\nAll the examples here are intended to illustrate the concepts, and should not be taken as the absolute best way to format links or style navigation bars \u2013 that\u2019s up to you and whatever visual design you\u2019re using at the time.\n\nThey\u2019re also not the only things you should be doing to make your site accessible. \n\nAbove all, remember that accessibility is for life, not just for Christmas.", "year": "2007", "author": "Ann McMeekin", "author_slug": "annmcmeekin", "published": "2007-12-13T00:00:00+00:00", "url": "https://24ways.org/2007/css-for-accessibility/", "topic": "design"}
{"rowid": 167, "title": "Back To The Future of Print", "contents": "By now we have weathered the storm that was the early days of web development, a dangerous time when we used tables, inline CSS and separate pages for print only versions. We can reflect in a haggard old sea-dog manner (\u201cyarrr\u2026 I remember back in the browser wars\u2026\u201d) on the bad practices of the time. We no longer need convincing that print stylesheets are the way to go1, though some of the documentation for them is a little outdated now.\n\nI am going to briefly cover 8 tips and 4 main gotchas when creating print stylesheets in our more enlightened era.\n\nGetting started\n\nAs with regular stylesheets, print CSS can be included in a number of ways2, for our purposes we are going to be using the link\nelement.\n\n<link rel=\"stylesheet\" type=\"text/css\" media=\"print\" href=\"print.css\">\n\nThis is still my favourite way of linking to CSS files, its easy to see what files are being included and to what media they are being applied to. Without the media attribute specified the link element defaults to the media type \u2018all\u2019 which means that the styles within then apply to print and screen alike. The media type \u2018screen\u2019 only applies to the screen and wont be picked up by print, this is the best way of hiding styles from print.\n\nMake sure you include your print styles after all your other CSS, because you will need to override certain rules and this is a lot easier if you are flowing with the cascade than against it!\n\nAnother thing you should be thinking is \u2018does it need to be printed\u2019. Consider the context3, if it is not a page that is likely to be printed, such as a landing page or a section index then the print styles should resemble the way the page looks on the screen.\n\nContext is really important for the design of your print stylesheet, all the tips and tricks that follow should be taken in the context of the page. If for example you are designing a print stylesheet for an item in a shopping cart, it is irrelevant for the user to know the exact url of the link that takes them to your checkout.\n\nTips and tricks\n\nDuring these tip\u2019s we are going to build up print styles for a textileRef:11112857385470b854b8411:linkStartMarker:\u201csimple\nexample\u201d:/examples/back-to-the-future-of-print/demo-1.html\n\n1. Remove the cruft\n\nFirst things first, navigation, headers and most page furniture are pretty much useless and dead space in print so they will need to be removed, using display:none;.\n\n2. Linearise your content\n\nContent doesn\u2019t work so well in columns in print, especially if the content columns are long and intend to stretch over multiple columns (as mentioned in the gotcha section below). You might want to consider Lineariseing the content to flow down the page. If you have your source order in correct priority this will make things a lot easier4.\n\n3. Improve your type\n\nOnce you have removed all the useless cruft and jiggled things about a bit, you can concentrate more on the typography of the page.\n\nTypography is a complex topic5, but simply put serif-ed fonts such as Georgia work better on print and sans serif-ed fonts such as Verdana are more appropriate for screen use. You will probably want to increase font size and line height and change from px to pt (which is specifically a print measurement).\n\n4. Go wild on links\n\nThere are some incredibly fun things you can do with links in print using CSS. There are two schools of thought, one that consider it is best to disguise inline links as body text because they are not click-able on paper. Personally I believe it is useful to know for reference that the document did link to somewhere originally.\n\nWhen deciding which approach to take, consider the context of your document, do people need to know where they would have gone to? will it help or hinder them to know this information? Also for an alternative to the below, take a look at Aaron Gustafson\u2019s article on generating footnotes for print6.\n\nUsing some clever selector trickery and CSS generated content you can have the location of the link generated after the link itself.\n\nHTML:\n\n<p>I wish <a href=\"http://www.google.com/\">Google</a> could find <a href=\"/photoOfMyKeys.jpg\">my keys</a></p>\n\nCSS:\n\na:link:after,\na:visited:after,\na:hover:after,\na:active:after {\n\tcontent: \" <\" attr(href) \"> \";\n}\n\nBut this is not perfect, in the above example the content of the href is just naively plonked after the link text:\n\nI wish Google <http://www.google.com/> would find my keys </photoOfMyKeys.jpg>\n\nAs looking back over this printout the user is not immediately aware of the location of the link, a better solution is to use even more crazy selectors to deal with relative links. We can also add a style to the generated content so it is distinguishable from the link text itself.\n\nCSS:\n\na:link:after,\na:visited:after,\na:hover:after,\na:active:after {\n\tcontent: \" <\" attr(href) \"> \";\n\tcolor: grey;\n\tfont-style: italic;\n\tfont-weight: normal;\n}\na[href^=\"/\"]:after {\n\tcontent: \" <http://www.example.com\"attr(href)\"> \";\n}\n\nThe output is now what we were looking for (you will need to replace example.com with your own root URL):\n\nI wish Google <http://www.google.com/> would find my keys <http://www.example.com/photoOfMyKeys.jpg>\n\nUsing regular expressions on the attribute selectors, one final thing you can do is to suppress the generated content on mailto: links, if for example you know the link text always reflects the email address. Eg:\n\nHTML:\n\n<a href=\"mailto:me@example.com\">me@example.com</a>\n\nCSS:\n\na[href^=\"mailto\"]:after {\n\tcontent: \"\";\n}\n\nThis example shows the above in action.\n\nOf course with this clever technique, there are the usual browser support issues. While it won\u2019t look as intended in browsers such as Internet Explorer 6 and 7 (IE6 and IE7) it will not break either and will just degrade gracefully because IE cannot do generated content. To the best of my knowledge Safari 2+ and Opera 9.X support a colour set on generated content whereas Firefox 2 & Camino display this in black regardless of the link or inherited text colour.\n\n5. Jazz your headers for print\n\nThis is more of a design consideration, don\u2019t go too nuts though; there are a lot more limitations in print media than on screen. For this example we are going to go for is having a bottom border on h2\u2019s and styling other headings with graduating colors or font sizes.\n\nAnd here is the example complete with jazzy headers.\n\n6. Build in general hooks\n\nIf you are building a large site with many different types of page, you may find it useful to build into your CSS structure, classes that control what is printed (e.g. noprint and printonly). This may not be semantically ideal, but in the past I have found it really useful for maintainability of code across large and varied sites\n\n7. For that extra touch of class\n\nWhen printing pages from a long URL, even if the option is turned on to show the location of the page in the header, browsers may still display a truncated (and thus useless) version.\n\nUsing the above tip (or just simply setting to display:none in screen and display:block in print) you can insert the URL of the page you are currently on for print only, using JavaScript\u2019s window.location.href variable.\n\nfunction addPrintFooter() {\n\tvar p = document.createElement('p');\n\tp.className = 'print-footer';\n\tp.innerHTML = window.location.href;\n\tdocument.body.appendChild(p);\n}\n\nYou can then call this function using whichever onload or ondomready handler suits your fancy. Here is our familiar demo to show all the above in action\n\n8. Tabular data across pages\n\nIf you are using tabled data in your document there are a number of things you can do to increase usability of long tables over several pages. If you use the <thead> element this should repeat your table headers on the next page should your table be split. You will need to set thead {display: table-header-group;} explicitly for IE even though this should be the default value.\n\nAlso if you use tr {page-break-inside: avoid;} this should (browser support depending) stop your table row from breaking across two pages. For more information on styling tables for print please see the CSS discuss wiki7.\n\nGotchas\n\n1. Where did all my content go?\n\nAbsolutely the most common mistake I see with print styles is the truncated content bug. The symptom of this is that only the first page of a div\u2019s content will be printed, the rest will look truncated after this.\n\nFloating long columns may still have this affect, as mentioned in Eric Meyer\u2019s article on \u2018A List Apart\u2019 article from 20028; though in testing I am no longer able to replicate this. Using overflow:hidden on long content in Firefox however still causes this truncation. Overflow hidden is commonly used to clear floats9.\n\nA simple fix can be applied to resolve this, if the column is floated you can override this with float:none similarly overflow:hidden can be overridden with overflow:visible or the offending rules can be banished to a screen only stylesheet.\n\nUsing position:absolute on long columns also has a very similar effect in truncating the content, but can be overridden in print with position:static;\n\nWhilst I only recommend having a print stylesheet for content pages on your site; do at least check other landing pages, section indexes and your homepage. If these are inaccessible in print possibly due to the above gotcha, it might be wise to provide a light dusting of print styles or move the offending overflow / float rules to a screen only stylesheet to fix the issues.\n\n2. Damn those background browser settings\n\nOne of the factors of life you now need to accept is that you can\u2019t control the user\u2019s browser settings, no more than you can control whether or not they use IE6. Most browsers by default will not print background colours or images unless explicitly told to by the user.\n\nNaturally this causes a number of problems, for starters you will need to rethink things like branding. At this point it helps if you are doing the print styles early in the project so that you can control the logo not being a background image for example.\n\nWhere colour is important to the meaning of the document, for example a status on an invoice, bear in mind that a textural representation will also need to be supplied as the user may be printing in black and white. Borders will print however regardless of setting, so assuming the user is printing in colour you can always use borders to indicate colour.\n\nCheck the colour contrast of the text against white, this may need to be altered without backgrounds. You should check how your page looks with backgrounds turned on too, for consistency with the default browser settings you may want to override your background anyway.\n\nOne final issue with backgrounds being off is list items. It is relatively common practice to suppress the list-style-type and replace with a background image to finely control the bullet positioning. This technique doesn\u2019t translate to print, you will need to disable this background bullet and re-instate your trusty friend the list-style-type.\n\n3. Using JavaScript in your CSS? \u2026 beware IE6\n\nInternet explorer has an issue that when Javascript is used in a stylesheet it applies this to all media types even if only applied to screen. For example, if you happen to be using expressions to set a width for IE, perhaps to mimic min-width, a simple width:100% !important rule can overcome the effects the expression has on your print styles10.\n\n4. De-enhance your Progressive enhancements\n\nQuite a classic \u201cdoh\u201d moment is when you realise that, of course paper doesn\u2019t support Javascript. If you have any dynamic elements on the page, for example a document collapsed per section, you really should have been using Progressive enhancement techniques11 and building for browsers without Javascript first, adding in the fancy stuff later.\n\nIf this is the case it should be trivial to override your wizzy JS styles in your print stylesheet, to display all your content and make it accessible for print, which is by far the best method of achieving this affect.\n\nAnd Finally\u2026\n\nI refer you back to the nature of the document in hand, consider the context of your site and the page. Use the tips here to help you add that extra bit of flair to your printed media.\n\nBe careful you don\u2019t get caught out by the common gotchas, keep the design simple, test cross browser and relish in the medium of print.\n\nFurther Reading\n\n1 For more information constantly updated, please see the CSS discuss wiki on print stylesheets\n\n2 For more information on media types and ways of including CSS please refer to the CSS discuss wiki on Media Stylesheets\n\n3 Eric Meyer talks to ThinkVitamin about the importance of context when designing your print strategy.\n\n4 Mark Boulton describes how he applies a newspaper like print stylesheet to an article in the Guardian website. Mark also has some persuasive arguments that print should not be left to last\n\n5 Richard Rutter Has a fantastic resource on typography which also applies to print.\n\n6 Aaron Gustafson has a great solution to link problem by creating footnotes at the end of the page.\n\n7 The CSS discuss wiki has more detailed information on printing tables and detailed browser support\n\n8 This \u2018A List Apart\u2019 article is dated May 10th 2002 though is still mostly relevant\n\n9 Float clearing technique using \u2018overflow:hidden\u2019\n\n10 Autistic Cuckoo describes the interesting insight with regards to expressions specified for screen in IE6 remaining in print\n\n11 Wikipedia has a good article on the definition of progressive enhancement\n\n12 For a really neat trick involving a dynamically generated column to displaying <abbr> and <dfn> meanings (as well as somewhere for the user to write notes), try print previewing on Brian Suda\u2019s site", "year": "2007", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2007-12-09T00:00:00+00:00", "url": "https://24ways.org/2007/back-to-the-future-of-print/", "topic": "design"}
{"rowid": 173, "title": "Real Fonts and Rendering: The New Elephant in the Room", "contents": "My friend, the content strategist Kristina Halvorson, likes to call content \u201cthe elephant in the room\u201d of web design. She means it\u2019s the huge problem that no one on the web development team or client side is willing to acknowledge, face squarely, and plan for. \n\nA typical web project will pass through many helpful phases of research, and numerous beneficial user experience design iterations, while the content\u2014which in most cases is supposed to be the site\u2019s primary focus\u2014gets handled haphazardly at the end. Hence, elephant in the room, and hence also artist Kevin Cornell\u2019s recent use of elephantine imagery to illustrate A List Apart articles on the subject. But I digress.\n\nWithout discounting the primacy of the content problem, we web design folk have now birthed ourselves a second lumbering mammoth, thanks to our interest in \u201creal fonts on the web\u201c (the unfortunate name we\u2019ve chosen for the recent practice of serving web-licensed fonts via CSS\u2019s decade-old @font-face declaration\u2014as if Georgia, Verdana, and Times were somehow unreal). \n\nFor the fact is, even bulletproof and mo\u2019 bulletproofer @font-face CSS syntax aren\u2019t really bulletproof if we care about looks and legibility across browsers and platforms.\n\nHyenas in the Breakfast Nook\n\nThe problem isn\u2019t just that foundries have yet to agree on a standard font format that protects their intellectual property. And that, even when they do, it will be a while before all browsers support that standard\u2014leaving aside the inevitable politics that impede all standardization efforts. Those are problems, but they\u2019re not the elephant. Call them the coyotes in the room, and they\u2019re slowly  being tamed.\n\nNor is the problem that workable, scalable business models (of which Typekit\u2018s is the most visible and, so far, the most successful) are still being shaken out and tested. The quality and ease of use of such services, their stability on heavily visited sites (via massively backed-up server clusters), and the fairness and sustainability of their pricing will determine how licensing and serving \u201creal fonts\u201d works in the short and long term for the majority of designer/developers.\n\nNor is our primary problem that developers with no design background may serve ugly or illegible fonts that take forever to load, or fonts that take a long time to download and then display as ordinary system fonts (as happens on, say, about.validator.nu). Ugliness and poor optimization on the web are nothing new. That support for @font-face in Webkit and Mozilla browsers (and for TrueType fonts converted to Embedded OpenType in Internet Explorer) adds deadly weapons to the non-designer\u2019s toolkit is not the technology\u2019s fault. JavaScript and other essential web technologies are equally susceptible to abuse. \n\nBeauty is in the Eye of the Rendering Engine\n\nNo, the real elephant in the room\u2014the thing few web developers and no \u201cweb font\u201d enthusiasts are talking about\u2014has to do with legibility (or lack thereof) and aesthetics (or lack thereof) across browsers and platforms. Put simply, even fonts optimized for web use (which is a whole thing: ask a type designer) will not look good in every browser and OS. That\u2019s because every browser treats hinting differently, as does every OS, and every OS version. \n\nFirefox does its own thing in both Windows and Mac OS, and Microsoft is all over the place because of its need to support multiple generations of Windows and Cleartype and all kinds of hardware simultaneously. Thus \u201creal type\u201d on a single web page can look markedly different, and sometimes very bad, on different computers at the same company. If that web page is your company\u2019s, your opinion of \u201cweb fonts\u201d may suffer, and rightfully. (The advantage of Apple\u2019s closed model, which not everyone likes, is that it allows the company to guarantee the quality and consistency of user experience.)  \n\nAs near as my font designer friends and I can make out, Apple\u2019s Webkit in Safari and iPhone ignores hinting and creates its own, which Apple thinks is better, and which many web designers think of as \u201cwhat real type looks like.\u201d The forked version of Webkit in Chrome, Android, and Palm Pre also creates its own hinting, which is close to iPhone\u2019s\u2014close enough that Apple, Palm, and Google could propose it as a standard for use in all browsers and platforms. Whether Firefox would embrace a theoretical Apple and Google standard is open to conjecture, and I somehow have difficulty imagining Microsoft buying in\u2014even though they know the web is more and more mobile, and that means more and more of their customers are viewing web content in some version of Webkit.\n\nThe End of Simple\n\nThere are ways around this ugly type ugliness, but they involve complicated scripting and sniffing\u2014the very nightmares from which web standards and the simplicity of @font-face were supposed to save us. I don\u2019t know that even mighty Typekit has figured out every needed variation yet (although, working with foundries, they probably will). \n\nFor type foundries, the complexity and expense of rethinking classic typefaces to survive in these hostile environments may further delay widespread adoption of web fonts and the resolution of licensing and formatting issues. The complexity may also force designers (even those who prefer to own) to rely on a hosted rental model simply to outsource and stay current with the detection and programming required.\n\nForgive my tears. I stand in a potter\u2019s field of ideas like \u201cKeep it simple,\u201d by a grave whose headstone reads \u201cWrite once, publish everywhere.\u201d", "year": "2009", "author": "Jeffrey Zeldman", "author_slug": "jeffreyzeldman", "published": "2009-12-22T00:00:00+00:00", "url": "https://24ways.org/2009/real-fonts-and-rendering/", "topic": "design"}
{"rowid": 174, "title": "Type-Inspired Interfaces", "contents": "One of the things that terrifies me most about a new project is the starting point. How is the content laid out? What colors do I pick? Once things like that are decided, it becomes significantly easier to continue design, but it\u2019s the blank page where I spend the most time.\n\nTo that end, I often start by choosing type. I don\u2019t need to worry about colors or layout or anything else\u2026 just the right typefaces that support the art direction. (This article won\u2019t focus on how to choose a typeface, but there are some really great resources if you interested in that sort of thing.)\n\nAnd just like that, all your work is done. \u201cHold it just a second,\u201d you might say. \u201cAll I\u2019ve done is pick type. I still have to do the rest!\u201d\n\nTo which I would reply, \u201cSilly rabbit. You already have!\u201d You see, picking the right typeface gets you farther than you might think. Here are a few tips on taking cues from type to design interfaces and interface elements.\n\nPerfecting Web 2.0\n\nIf you\u2019re going for that beloved rounded corner look, you might class it up a bit by choosing the wonderful Omnes Pro by Joshua Darden. As the typeface already has a rounded aesthetic, making buttons that fit the style should be pretty easy.\n\nI\u2019ve found that using multiples helps to keep your interfaces looking balanced and proportional. Noticing that the top left edge of the letter \u201cP\u201d has about an 12px corner radius, let\u2019s choose a 24px radius for our button (a multiple of 2), so that we get proper rounded corners. By taking mathematical measurements from the typeface, our button looks more thought out than just \u201cplace arbitrary text on arbitrarily-sized button.\u201d Pretty easy, eh?\n\n\n\nWhat\u2019s in a name(plate)?\n\nRounded buttons are pretty popular buttons nowadays, so let\u2019s try something a bit more stylized.\n\nHave a gander at Brothers, a sturdy face from Emigre. The chiseled edges give us a perfect cue for a stylized button. Using the same slope, you can make plated-looking buttons that fit a different kind of style.\n\n\n\nHeadlining\n\nYou might even take some cues from the style of the typeface itself. Didone serifs are known for their lack of brackets\u30fcthat is, a gradual transition from the stem to the serif. Instead, they typically connect at a right angle. Another common characteristic is the high contrast in the strokes: very thick stems, very thin serifs.\n\nSo, when using a high contrast typeface, you can use it to your advantage to enhance hierarchy. Following our \u201cmultiples\u201d guideline, a 12px measurement from the stems helps us create a top rule with a height of 24px (a multiple of 2). We can take the exact 1px measurement from the serif\u2014a multiple of 1\u2014to create the bottom rule. Voil\u00e0! I use this technique a lot.\n\n\n\nSwashbucklers\n\nAnd don\u2019t forget the importance of visual \u201cspeed bumps\u201d to break up long passages of text. A beautiful face like Alejandro Paul\u2019s Ministry Script has over a thousand characters that can be manipulated or even combined to create elegant interface elements. Altering the partial differential character (\u2202) creates a delightful ornament that can help to guide the eye through content.\n\n\n\nStagger & Swagger\n\nWhat about layout? How can we use typography to inform how our content is displayed?\n\nLet\u2019s take a typeface like Assembler. We might use this for a design that needs to feel uneasy or uncomfortable. In design terms, that might translate into using irregular shapes and asymmetry. Using the proportional distances and degrees from the perpendiculars, we could easily create a multi-column layout that jives with the general tone. And for all you skeptics that don\u2019t think a layout like this is doable on the web, stranger things have happened.\n\n Background texture generously offered by Bittbox.\n\nOverall Design Direction\n\nFinally, your typography could impact the entire look of the site, from the navigation to the interaction and everything in between. Check out how the (now-defunct) Nike Free site\u2019s typography echoes the product itself, and in turn influences the navigation.\n\n\n\nFind Your Type\n\nWith thousands of fonts to choose from, the possibilities are ridiculously open. From angles to radii to color to weight, you\u2019ve got endless fodder before you. Great type designers spent countless hours slaving over these detailed letterforms; take advantage of it! Don\u2019t feel like you have to limit yourself to the same old Helvetica and wet floors\u2026 unless your design calls for it. \n\nHappy hunting!", "year": "2009", "author": "Dan Mall", "author_slug": "danmall", "published": "2009-12-07T00:00:00+00:00", "url": "https://24ways.org/2009/type-inspired-interfaces/", "topic": "design"}
{"rowid": 183, "title": "Designing For The Switch", "contents": "For a long time on the web, we\u2019ve been typographically spoilt. Yes, you heard me correctly. Think about it: our computers come with web fonts already installed; fonts that have been designed specifically to work well online and at small size; and fonts that we can be sure other people have too. \n\nYes, we\u2019ve been spoilt. We don\u2019t need to think about using Verdana, Arial, Georgia or Cambria. \n\nYet, for a long time now, designers have felt we needed more. We want to choose whatever typeface we feel necessary for our designs. We did bad things along the way in pursuit of this goal such as images for text. Smart people dreamt up tools to help us such as sIFR, or Cuf\u00f3n. Only fairly recently, @font-face is supported in most browsers. The floodgates are opening. It really is the dawn of a new typographic era on the web. And we must tread carefully. \n\nThe New Typesetters \n\nMany years ago, before the advent of desktop publishing, if you wanted words set in a particular typeface, you had to go to a Typesetter. A Typesetter, or Compositor, as they were sometimes called, was a person whose job it was to take the written word (in the form of a document or manuscript) and \u2018set\u2019 the type in the desired typeface. The designer would chose what typeface they wanted \u2013 and all the ligatures, underlines, italics and whatnot \u2013 and then scribble all over the manuscript so the typesetter could set the correct type.  \n\nThen along came Desktop Publishing and every Tom, Dick and Harry could choose type on their computer and an entire link in the typographic chain was removed within just a few years. Well, that\u2019s progress I guess. That was until six months ago when Typesetting was reborn on the web in the guise of a font service: Typekit. \n\nTypekit \u2013 and services like Typekit such as Typotheque, Kernest and the upcoming Fontdeck \u2013 are typesetting services for the web. You supply them with your content, in the form of a webpage, and they provide you with some JavaScript to render that webpage in the typeface you\u2019ve specified simply by adding the font name in your CSS file. \n\nThanks to services like these, font foundries are now talking to create licensing structures to allow us to embed fonts into our web pages legally \u2013 which has always been a sticking point in the past. So, finally, us designers can get what we want: whatever typeface we want on the web. \n\nYes, but\u2026 there are hurdles. One of which is the subject of this article. \n\nThe differences between Web Fonts and other fonts \n\nWeb fonts are different to normal fonts. They differ in a whole bunch of ways, from loose letter spacing to larger x-heights. But perhaps the most notable practical difference is file size. Let\u2019s take a look at one of Typekit\u2019s latest additions from the FontFont library, Meta. \n\nMeta Roman weighs in at 42 KB. This is a fairly typical file size for a single weight of a good font. Now, let\u2019s have a look at Verdana. Verdana is 186 KB. For one weight. The four weight family for Verdana weighs in at 686 KB. Four weights for half a megabyte!? Why so huge? \n\nWell, Verdana has a lot of information packed into its 186 KB. It has the largest hinting data table of any typeface (the information carried by a font that tells it how to align itself to the pixels on your screen). As it has been shipped with Microsoft products since 1996, it has had time to grow to support many, many languages. Along with its cousin, Georgia (283 KB), Verdana was a new breed of typeface. And it\u2019s grown fat.  \n\nIf really serious web typography takes off \u2013 and by that I mean typefaces specifically designed for the screen \u2013 then we\u2019re going to see more fonts increase in file size as the font files include more data. So, if you\u2019re embedding a font weighing in at 100 KB, what happens? \n\nThe Flash of Unstyled Text \n\nWe all remember the Flash of Unstyled Content bug on Internet Explorer, right? That annoying bug that caused a momentary flash of unstyled HTML page. Well, the same thing can happen with embedding fonts using @font-face. An effect called The Flash of Unstyled Text (FOUT), first coined by Paul Irish. Personally, I prefer to call it the Flash of UnTypeset Text (still FOUT), as the text is styled, just not with what you want. \n\nIf you embed a typeface in your CSS, then the browser will download that typeface. Typically, browsers differ in the way they handle this procedure. \n\nFirefox and Opera will render the text using the next font in your font stack until the first (embedded) font is loaded. It will then switch to the embedded font. \n\nWebkit takes the approach that you asked for that font so it will wait until it\u2019s completely loaded before showing it you. \n\nIn Opera and Firefox, you get a FOUT. In Webkit, you don\u2019t. You wait. \n\nHang on there. Didn\u2019t I say that good web fonts weigh in considerably more than \u2018normal\u2019 fonts?   And whilst the browser is downloading the font, the user gets what to look at? Some pictures, background colours and whatever else isn\u2019t HTML? I believe Webkit\u2019s handling of font embedding \u2013 as deliberate as it is \u2013 is damaging to the practice of font embedding. Why? Well, we can design to a switch in typeface (as jarring as that is for the user), but we can\u2019t design to blank space. \n\nLet\u2019s have a closer look at how we can design to FOUT. \n\nMore considered font stacks \n\nWe all know that font stacks in CSS are there for when a user doesn\u2019t have a font; the browser will jump to the next one in the stack. Adding embedded fonts into the font stack means that because of FOUT (in gecko and Opera), the user can see a switch, and depending on their connection that switch could happen well into any reading that the user may be doing. \n\nThe practicalities of this are that a user could be reading and be towards the end of a line when the paragraph they are reading changes shape. The word they were digesting suddenly changes to three lines down. It\u2019s the online equivalent of someone turning the page for you when you least expect it. So, how can we think about our font stacks slightly differently so we can minimise the switch? \n\nTwo years ago, Richard Rutter wrote on this very site about increasing our font stacks. By increasing the font stacks (by using his handy matrix) we can begin to experiment with different typefaces. However, when we embed a typeface, we must look very carefully at the typefaces in the font stack and the relationship between them. Because, previously, the user would not see a switch from one typeface to another, they\u2019d just get either one or the other. Not both. With FOUT, the user sees two typefaces. \n\nBy carefully looking at the characteristics of the typefaces you choose, you can minimise the typographic \u2018distance\u2019 between the type down the stack. In doing so, you minimise the jarring effect of the switch. \n\nLet\u2019s take a look at an example of how to go about this.  \n\nMicro Typography to build better font stacks \n\nLet\u2019s say I want to use a recent edition to Typekit \u2013 Meta Serif Book \u2013 as my embedded font. My font stack would start like this: \n\nfont-family: 'Meta Serif Bold'; \n\nWhere do you go from here? Well, first, familiarise yourself with Richard\u2019s Font Matrix so you get an idea of what fonts are available for different people. Then start by looking closely at the characters of the embedded font and then compare them to different fonts from the matrix. \n\nWhen I do this, I\u2019m looking to match type characteristics such as x-height, contrast (the thickness and thinness of strokes), the stress (the angle of contrast) and the shape of the serifs (if the typeface has any). \n\n\n\nUsing just these simple comparative metrics means you can get to a \u2018best fit\u2019 reasonably quickly. And remember, you\u2019re not after an ideal match. You\u2019re after a match that means the switch is less painful for the reader, but also a typeface that carries similar characteristics so your design doesn\u2019t change too much. \n\nBuilding upon my choice of embedded font, I can quickly build up a stack by comparing letters. \n\n\n\nThis then creates my \u2018best fit\u2019 stack. \n\n\n\nThis translates to the CSS as: \n\nfont-family: 'Meta Serif Bold', 'Lucida Bright', Cambria, Georgia, serif \n\nFollowing this process, and ending up with considered font stacks, means that we can design to the Flash of UnTypeset Content and ensure that our readers don\u2019t get a diminished experience.", "year": "2009", "author": "Mark Boulton", "author_slug": "markboulton", "published": "2009-12-16T00:00:00+00:00", "url": "https://24ways.org/2009/designing-for-the-switch/", "topic": "design"}
{"rowid": 210, "title": "Stop Leaving Animation to the Last Minute", "contents": "Our design process relies heavily on static mockups as deliverables and this makes it harder than it needs to be to incorporate UI animation in our designs. Talking through animation ideas and dancing out the details of those ideas can be fun; but it\u2019s not always enough to really evaluate or invest in animated design solutions. \nBy including deliverables that encourage discussing animation throughout your design process, you can set yourself (and your team) up for creating meaningful UI animations that feel just as much a part of the design as your colour palette and typeface. You can get out of that \u201crunning out of time to add in the animation\u201d trap by deliberately including animation in the early phases of your design process. This will give you both the space to treat animation as a design tool, and the room to iterate on UI animation ideas to come up with higher quality solutions. Two deliverables that can be especially useful for this are motion comps and animated interactive prototypes. \nMotion comps - an animation deliverable\nMotion comps (also called animatics or motion mock-ups) are usually video representation of UI animations. They are used to explore the details of how a particular animation might play out. And they\u2019re most often made with timeline-based tools like Adobe After Effects, Adobe Animate, or Tumult Hype. \nThe most useful things about motion comps is how they allow designers and developers to share the work of creating animations. (Instead of pushing all the responsibility of animation on one group or the other.) For example, imagine you\u2019re working on a design that has a content panel that can either be open or closed. You might create a mockup like the one below including the two different views: the closed state and the open state. If you\u2019re working with only static deliverables, these two artboards might be exactly what you handoff to developers along with the instruction to animate between the two. \n\nOn the surface that seems pretty straight forward, but even with this relatively simple transition there\u2019s a lot that those two artboards don\u2019t address. There are seven things that change between the closed state and the open state. That\u2019s seven things the developer building this out has to figure out how to move in and out of view, when, and in what order. And all of that is even before starting to write the code to make it work. \nBy providing only static comps, all the logic of the animation falls on the developer. This might go ok if she has the bandwidth and animation knowledge, but that\u2019s making an awful lot of assumptions.\nInstead, if you included a motion mock up like this with your static mock ups, you could share the work of figuring out the logic of the animation between design and development. Designers could work out the logic of the animation in the motion comp, exploring which items move at which times and in which order to create the opening and closing transitions. \n\nThe motion comp can also be used to iterate on different possible animation approaches before any production code has to be committed too. Sharing the work and giving yourself time to explore animation ideas before you\u2019re backed up again the deadline will lead to happier teammates and better design solutions. \nWhen to use motion comps\nI\u2019m not a fan of making more deliverables just for the sake of having more things to make, so I find it helps to narrow down what question I\u2019m trying answer before choosing which sort of deliverable to make to investigate. \nMotion comps can be most helpful for answering questions like: \n\nExactly how should this animation look? \nWhich items should move? Where? And when? \nDo the animation qualities reflect our brand or our voice and tone?\nOne of the added bonuses of creating motion comps to answer these questions is that you\u2019ll have a concrete thing to bring to design critiques or reviews to get others\u2019 input on them as well.\n\nUsing motion comps as handoff\nMotion comps are often used to handoff animation ideas from design to development. They can be super useful for this, but they\u2019re even more useful when you include the details of the motion specs with them. (It\u2019s difficult, if not impossible, to glean these details from playing back a video.)\nMore specifically, you\u2019ll want to include:\n\nDurations and the properties animated for each animation\nEasing curve values or spring values used\nDelay values and repeat counts\n\nIn many cases you\u2019ll have to collect these details up manually. But this isn\u2019t necessarily something that that will take a lot of time. If you take note of them as you\u2019re creating the motion comp, chances are most of these details will already be top of  mind. (Also, if you use After Effects for your motion comps, the Inspector Spacetime plugin might be helpful for this task.)\nAnimated prototypes - an interactive deliverable\nMaking prototypes isn\u2019t a new idea for web work by any stretch, but creating prototypes that include animation \u2013 or even creating prototypes specifically to investigate potential animation solutions \u2013 can go a long way towards having higher quality animations in your final product.\nInteractive prototypes are web or app-based, or displayed in a particular tool\u2019s preview window to create a useable version of interactions that might end up in the end product. They\u2019re often made with prototyping apps like Principle, Framer, or coded up in HTML, CSS and JS directly like the example below.\nSee the Pen Prototype example by Val Head (@valhead) on CodePen.\n\nThe biggest different between motion comps and animated prototypes is the interactivity. Prototypes can reposed to taps, drags or gestures, while motion comps can only play back in a linear fashion. Generally speaking, this makes prototypes a bit more of an effort to create, but they can also help you solve different problems. The interactive nature of prototypes can also make them useful for user testing to further evaluate potential solutions. \nWhen to use prototypes\nWhen it comes to testing out animation ideas, animated prototypes can be especially helpful in answering questions like these: \n\nHow will this interaction feel to use? (Interactive animations often have different timing needs than animations that are passively viewed.)\nWhat will the animation be like with real data or real content? \nDoes this animation fit the context of the task at hand? \n\nPrototypes can be used to investigate the same questions that motion comps do if you\u2019re comfortable working in code or your prototyping tool of choice has capabilities to address high fidelity animation details. There are so many different prototyping tools out there at the moment, you\u2019re sure to be able to find one that fits your needs. \nAs a quick side note: If you\u2019re worried that your coding skills might not be up to par to prototype in code, know that prototype code doesn\u2019t have to be production quality code. Animated prototypes\u2019 main concern is working out the animation details. Once you\u2019ve arrived at a combination of animations that works, the animation specifics can be extracted or the prototype can be refactored for production.\nMotion comp or prototype?\nBoth motion comps and prototypes can be extremely useful in the design process and you can use whichever one (or ones) that best fits your team\u2019s style. The key thing that both offer is a way to make animation ideas visible and sharable. When you and your teammate are both looking at the same deliverable, you can be confident you\u2019re talking about the same thing and discuss its pros and cons more easily than just describing the idea verbally. \nMotion comps tend to be more useful earlier in the design process when you want to focus on the motion without worrying about the underlying structure or code yet. Motion comps also be great when you want to try something completely new. Some folks prefer motion comps because the tools for making them feel more familiar to them which means they can work faster. \nPrototypes are most useful for animations that rely heavily on interaction. (Getting the timing right for interactions can be tough without the interaction part sometimes.) Prototypes can also be helpful to investigate and optimize performance if that\u2019s a specific concern.\nGive them a try\nWhichever deliverables you choose to highlight your animation decisions, including them in your design reviews, critiques, or other design discussions will help you make better UI animation choices. More discussion around UI animation ideas during the design phase means greater buy-in, more room for iteration, and higher quality UI animations in your designs. Why not give them a try for your next project?", "year": "2017", "author": "Val Head", "author_slug": "valhead", "published": "2017-12-08T00:00:00+00:00", "url": "https://24ways.org/2017/stop-leaving-animation-to-the-last-minute/", "topic": "design"}
{"rowid": 217, "title": "Beyond Web Mechanics \u2013 Creating Meaningful Web Design", "contents": "It was just over three years ago when I embarked on becoming a web designer, and the first opinion piece about the state of web design I came across was a conference talk by Elliot Jay Stocks called \u2018Destroy the Web 2.0 Look\u2019. Elliot\u2019s presentation was a call to arms, a plea to web designers the world over to stop the endless reproductions of the so called \u2018Web 2.0 look\u2019.\n\nThree and a half years on from Elliot\u2019s talk, what has changed? Well, from an aesthetic standpoint, not a whole lot. The Web 2.0 look has evolved, but it\u2019s still with us and much of the web remains filled with cookie cutter websites that bear a striking resemblance to one another. This wouldn\u2019t matter so much if these websites were selling comparable services or products, but they\u2019re not. They look similar, they follow the same web design trends; their aesthetic style sends out a very similar message, yet they\u2019re selling completely different services or products. How can you be communicating effectively with your users when your online book store is visually indistinguishable from an online cosmetic store? This just doesn\u2019t make sense. \n\nI don\u2019t want to belittle the current version of the Web 2.0 look for the sake of it. I want to talk about the opportunity we have as web designers to create more meaningful experiences for the people using our websites. Using design wisely gives us the ability to communicate messages, ideas and attitudes that our users will understand and connect with.\n\nBeing human\n\nAs human beings we respond emotionally to everything around us \u2013 people, objects, posters, packaging or websites. We also respond in different ways to different kinds of aesthetic design and style. We care about style and aesthetics deeply, whether we realise it or not. Aesthetic design has the power to attract or repel. We often make decisions based purely on aesthetics and style \u2013 and don\u2019t retailers the world over know it! We connect attitudes and strongly held beliefs to style. Individuals will proudly associate themselves with a certain style or aesthetic because it\u2019s an expression of who they are. You know that old phrase, \u2018Don\u2019t judge a book by its cover\u2019?  Well, the problem is that people do, so it\u2019s important we get the cover right.\n\nMuch is made of how to structure web pages, how to create a logical information hierarchy, how to use layout and typography to clearly communicate with your users. It\u2019s important, however, not to mistake clarity of information or legibility with getting your message across. Few users actually read websites word by word: it\u2019s far more likely they\u2019ll just scan the page. If the page is copy-heavy and nothing grabs their attention, they may well just move on. This is why it\u2019s so important to create a visual experience that actually means something to the user. \n\nMeaningful design\n\nWhen we view a poster or website, we make split-second assessments and judgements of what is in front of us. Our first impressions of what a website does or who it is aimed at are provoked by the style and aesthetic of the website. For example, with clever use of colour, typography, graphic design and imagery we can communicate to users that an organisation is friendly, edgy, compassionate, fun or environmentally conscious.\n\nUsing a certain aesthetic we can convey the personality of that organisation, target age ranges, different sexes or cultural groups, communicate brand attributes, and more. We can make our users feel like they\u2019re part of something and, perhaps even more importantly, we can make new users want to be a part of something. And we can achieve all this before the user has read a single word. \n\nBy establishing a website\u2019s aesthetic and creating a meaningful visual language, a design is no longer just a random collection of pretty gradients that have been plucked out of thin air. There can be a logic behind the design decisions we make. So, before you slap another generic piece of ribbon or an ultra shiny icon into the top-left corner of your website, think about why you are doing it. If you can\u2019t come up with a reason better than \u201cI saw it on another website\u201d, it\u2019s probably a poor application of style.\n\nDesign and style\n\nThere are a number of reasons why the web suffers from a lack meaningful design. Firstly, there are too many preconceptions of what a website should look like. It\u2019s too easy for designers to borrow styles from other websites, thereby limiting the range of website designs we see on the web. Secondly, many web designers think of aesthetic design as of secondary importance, which shouldn\u2019t be the case. Designing websites that are accessible and easy to use is, of course, very important but this is the very least a web designer should be delivering. Easy to use websites should come as standard \u2013 it\u2019s equally important to create meaningful, compelling and beautiful experiences for everyone who uses our websites. The aesthetics of your site are part of the design, and to ignore this and play down the role of aesthetic design is just a wasted opportunity. \n\nNo compromise necessary\n\nEasy to use, accessible websites and beautiful, meaningful aesthetics are not mutually exclusive. The key is to apply style and aesthetic design appropriately. We need to think about who and what we\u2019re designing for and ask ourselves why we\u2019re applying a certain kind of aesthetic style to our design. If you do this, there\u2019s no reason why effective, functional design should come at the expense of jaw-dropping, meaningful aesthetics.\n\nWeb designers need to understand the differences between functional design and aesthetic design but, even more importantly, they need to know how to make them work together.  It\u2019s combining these elements of design successfully that makes for the best web design in the world.", "year": "2010", "author": "Mike Kus", "author_slug": "mikekus", "published": "2010-12-05T00:00:00+00:00", "url": "https://24ways.org/2010/beyond-web-mechanics-creating-meaningful-web-design/", "topic": "design"}
{"rowid": 222, "title": "Golden Spirals", "contents": "As building blocks go, the rectangle is not one to overwhelm the designer with decisions. On the face of it, you have two options: you can set the width, and the height. But despite this apparent simplicity, there are combinations of width and height that can look unbalanced. If a rectangle is too tall and slim, it might appear precarious. If it is not tall enough, it may simply look flat. But like a guitar string that\u2019s out of tune, you can tweak the proportions little by little until a rectangle feels, as Goldilocks said, just right.\n\nA golden rectangle has its height and width in the golden ratio, which is approximately 1:1.618. These proportions have long been recognised as being aesthetically harmonious. Whether through instruction or by intuition, artists have understood how to exploit these proportions over the centuries. Examples can be found in classical architecture, medieval book construction, and even in the recent #newtwitter redesign.\n\nA mathematical curiosity\n\n\n\n\n\n\n\nThe golden rectangle is unique, in that if you remove a square section from it, what is left behind is itself a golden rectangle. The removal of a square can be repeated on the rectangle that is left behind, and then repeated again, as many times as you like. This means that the golden rectangle can be treated as a building block for recursive patterns. In this article, we will exploit this property to build a golden spiral, using only HTML and CSS.\n\nThe markup\n\nThe HTML we\u2019ll use for this study is simply a series of nested <div>s.\n\n<body>\n\t<div id=\"container\">\n\t\t<div class=\"cycle\">\n\t\t\t<div>\n\t\t\t\t<div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"cycle\">\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cycle\">\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cycle\"></div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t</div>\n\t\t</div>\n\t</div>\n</body>\n\nThe first of these has the class cycle, and so does every fourth ancestor thereafter. The spiral completes a cycle every four steps, so this class allows styles to be reused on <div>s that appear at the same position in each cycle.\n\nGolden proportions\n\nTo create our spiral we are going to exploit the unique properties of the golden rectangle, so our first priority is to ensure that we have a golden rectangle to begin with. If we pick a length for the short edge \u2013 say, 288 pixels \u2013 we can then calculate the length of the long edge by multiplying this value by 1.618. In this case, 288\u2009\u00d7\u20091.618\u2009=\u2009466, so our starting point will be a <div> with these properties:\n\n#container > div {\n  width: 466px;\n  height: 288px;\n}\n\nThe greater than symbol is used here to single out the immediate child of the #container element, without affecting the grandchild or any of the more distant descendants.\n\nWe could go on to specify the precise pixel dimensions of every child element, but that means doing a lot of sums. It would be much easier if we just specified the dimensions for each element as a percentage of the width and height of its parent. This also has the advantage that if you change the size of the outermost container, all nested elements would be resized automatically \u2013 something that we shall exploit later.\n\n\n\n\n\n\n\nThe approximate value of 38.2% can be derived from (100\u2009\u00d7\u20091\u2009\u2212\u2009phi)\u2009\u00f7\u2009phi, where the Greek letter phi (\u03d5) stands for the golden ratio. The value of phi can be expressed as phi\u2009=\u2009(1\u2009+\u2009\u221a5\u2009)\u2009\u00f7\u20092, which is approximately 1.618. You don\u2019t have to understand the derivation to use it. Just remember that if you start with a golden rectangle, you can slice 38.2% from it to create a new golden rectangle.\n\nThis can be expressed in CSS quite simply:\n\n.cycle,\n.cycle > div > div {\n  height: 38.2%;\n  width: 100%;\n}\n.cycle > div,\n.cycle > div > div > div {\n  width: 38.2%;\n  height: 100%;\n}\n\nYou can see the result so far by visiting Demo One. With no borders or shading, there is nothing to see yet, so let\u2019s address that next.\n\nShading with transparency\n\nWe\u2019ll need to apply some shading to distinguish each segment of the spiral from its neighbours. We could start with a white background, then progress through shades of grey: #eee, #ddd, #ccc and so on, but this means hard-coding the background-color for every element. A more elegant solution would be to use the same colour for every element, but to make each one slightly transparent.\n\nThe nested <div>s that we are working with could be compared to layers in Photoshop. By applying a semi-transparent shade of grey, each successive layer can build on top of the darker layers beneath it. The effect accumulates, causing each successive layer to appear slightly darker than the last. In his 2009 article for 24 ways, Drew McLellan showed how to create a semi-transparent effect by working with RGBA colour. Here, we\u2019ll use the colour black with an alpha value of 0.07.\n\n#container div { background-color: rgba(0,0,0,0.07) }\n\nNote that I haven\u2019t used the immediate child selector here, which means that this rule will apply to all <div> elements inside the #container, no matter how deeply nested they are. You can view the result in Demo Two. As you can see, the golden rectangles alternate between landscape and portrait orientation.\n\n\n\nDemo Three).\n\n\n\nCSS3 specification indicates that a percentage can be used to set the border-radius property, but using percentages does not achieve consistent results in browsers today. Luckily, if you specify a border-radius in pixels using a value that is greater than the width and height of the element, then the resulting curve will use the shorter length side as its radius. This produces exactly the effect that we want, so we\u2019ll use an arbitrarily high value of 10,000 pixels for each border-radius:\n\n.cycle {\n  border-radius: 0px;\n  border-bottom-left-radius: 10000px;\n}\n.cycle > div {\n  border-radius: 0px;\n  border-bottom-right-radius: 10000px;\n}\n.cycle > div > div {\n  border-radius: 0px;\n  border-top-right-radius: 10000px;\n}\n.cycle > div > div > div {\n  border-radius: 0px;\n  border-top-left-radius: 10000px;\n}\n\nNote that the specification for the border-radius property is still in flux, so it is advisable to use vendor-specific prefixes. I have omitted them from the example above for the sake of clarity, but if you view source on Demo Four then you\u2019ll see that the actual styles are not quite as brief.\n\n\n\n\n\n\n\nFilling the available space\n\nWe have created an approximation of the Golden Spiral using only HTML and CSS. Neat! It\u2019s a shame that it occupies just a fraction of the available space. As a finishing touch, let\u2019s make the golden spiral expand or contract to use the full space available to it.\n\nIdeally, the outermost container should use the full available width or height that could accomodate a rectangle of golden proportions. This behaviour is available for background images using the \u201c background-size: contain; property, but I know of no way to make block level HTML elements behave in this fashion (if I\u2019m missing something, please enlighten me). Where CSS fails to deliver, JavaScript can usually provide a workaround. This snippet requires jQuery:\n\n$(document).ready(function() {\n\tvar phi = (1 + Math.sqrt(5))/2;\n\n\t$(window).resize(function() {\n\t\tvar goldenWidth  = windowWidth  = $(this).width(),\n\t\t\tgoldenHeight = windowHeight = $(this).height();\n\n\t\tif (windowWidth/windowHeight > phi) {\n\t\t\t// panoramic viewport \u2013 use full height\n\t\t\tgoldenWidth  = windowHeight * phi;\n\t\t} else {\n\t\t\t// portrait viewport  \u2013 use full width\n\t\t\tgoldenHeight = windowWidth / phi;\n\t\t};\n\n\t$(\"#container > div.cycle\")\n\t\t.width(goldenWidth)\n\t\t.height(goldenHeight);\n\n\t}).resize();\n\n});\n\nYou can view the result by visiting Demo Five.\n\n\n\n\n\n\n\nIs it just me, or can you see an elephant in there?\n\nYou can probably think of many ways to enhance this further, but for this study we\u2019ll leave it there. It has been a good excuse to play with proportions, positioning and the immediate child selector, as well as new CSS3 features such as border-radius and RGBA colours. If you are not already designing with golden proportions, then perhaps this will inspire you to begin.", "year": "2010", "author": "Drew Neil", "author_slug": "drewneil", "published": "2010-12-07T00:00:00+00:00", "url": "https://24ways.org/2010/golden-spirals/", "topic": "design"}
{"rowid": 248, "title": "How to Use Audio on the Web", "contents": "I know what you\u2019re thinking. I never never want to hear sound anywhere near a browser, ever ever, wow! \ud83d\ude49\nYou\u2019re having flashbacks, flashbacks to the days of yore, when we had a <bgsound> element and yup did everyone think that was the most rad thing since <blink>. I mean put those two together with a <marquee>, only use CSS colour names, make sure your borders were all set to ridge and you\u2019ve got yourself the neatest website since 1998.\nThe sound played when the website loaded and you could play a MIDI file as well! Everyone could hear that wicked digital track you chose. Oh, surfing was gnarly back then.\nYes it is 2018, the end of in fact, soon to be 2019. We are certainly living in the future. Hoverboards self driving cars, holodecks VR headsets, rocket boots drone racing, sound on websites get real, Ruth.\nWe can\u2019t help but be jaded, even though the <bgsound> element is depreciated, and the autoplay policy appeared this year. Although still in it\u2019s infancy, the policy \u201ccontrols when video and audio is allowed to autoplay\u201d, which should reduce the somewhat obtrusive playing of sound when a website or app loads in the future.\nBut then of course comes the question, having lived in a muted present for so long, where and why would you use audio?\n\u2728 Showcase Time \u2728\nThere are some incredible uses of audio on websites today. This is my personal favourite futurelibrary.no, a site from Norway chronicling books that have been published from a forest of trees planted precisely for the books themselves. The sound effects are lovely, adding to the overall experience.\nfuturelibrary.no\nAnother site that executes this well is pottermore.com. The Hogwarts WebGL simulation uses both sound effects and ambient background music and gives a great experience. The button hovers are particularly good.\npottermore.com\nEighty-six and a half years is a beautiful narrative site, documenting the musings of an eighty-six and a half year old man. The background music playing on this site is not offensive, it adds to the experience.\nEighty-six and a half years\nSound can be powerful and in some cases useful. Last year I wrote about using them to help validate forms. Audiochart is a library which \u201callows the user to explore charts on web pages using sound and the keyboard\u201d. Ben Byford recorded voice descriptions of the pages on his website for playback should you need or want it. There is a whole area of accessibility to be explored here.\nThen there\u2019s education. Fancy beginning with some piano in the new year? flowkey.com is a website which allows you to play along and learn at the same time. Need to brush up on your music theory? lightnote.co takes you through lessons to do just that, all audio enhanced. Electronic music more your thing? Ableton has your back with learningmusic.ableton.com, a site which takes you through the process of composing electronic music. A website, all made possible through the powers with have with the Web Audio API today.\nlightnote.co\nlearningmusic.ableton.com\nConsiderations\nYes, tis the season, let\u2019s be more thoughtful about our audios. There are some user experience patterns to begin with. 86andahalfyears.com tells the user they are about to \u2018enter\u2019 the site and headphones are recommended. This is a good approach because it a) deals with the autoplay policy (audio needs to be instigated by a user gesture) and b) by stating headphones are recommended you are setting the users expectations, they will expect sound, and if in a public setting can enlist the use of a common electronic device to cause less embarrassment.\nEighty-six and a half years\nAllowing mute and/or volume control clearly within the user interface is a good idea. It won\u2019t draw the user out of the experience, it\u2019ll give more control to the user about what audio they want to hear (they may not want to turn down the volume of their entire device), and it\u2019s less thought to reach for a very visible volume than to fumble with device settings.\nIndicating that sound is playing is also something to consider. Browsers do this by adding icons to tabs, but this isn\u2019t always the first place to look for everyone.\nTo The Future\nSo let\u2019s go!\nWe see amazing demos built with Web Audio, and I\u2019m sure, like me, they make you think, oh wow I wish I could do that / had thought of that / knew the first thing about audio to begin to even conceive that.\nBut audio doesn\u2019t actually need to be all bells and whistles (hey, it\u2019s Christmas). Starting, stopping and adjusting simple panning and volume might be all you need to get started to introduce some good sound design in your web design.\nIsn\u2019t it great then that there\u2019s a tutorial just for that! Head on over to the MDN Web Audio API docs where the Using the Web Audio API article takes you through playing and pausing sounds, volume control and simple panning (moving the sound from left to right on stereo speakers).\nThis year I believe we have all experienced the web as a shopping mall more than ever. It\u2019s shining store fronts, flashing adverts, fast food, loud noises.\nLet\u2019s use 2019 to create more forests to explore, oceans to dive and mountains to climb.", "year": "2018", "author": "Ruth John", "author_slug": "ruthjohn", "published": "2018-12-22T00:00:00+00:00", "url": "https://24ways.org/2018/how-to-use-audio-on-the-web/", "topic": "design"}
{"rowid": 277, "title": "Raising the Bar on Mobile", "contents": "One of the primary challenges of designing for mobile devices is that screen real estate is often in limited supply. Through the advocacy of Luke W and others, we\u2019ve drawn comfort from the idea that this constraint ends up benefiting users and designers alike, from obvious advantages like portability and reach, to influencing our content strategy decisions through focus and restraint. But that doesn\u2019t mean we shouldn\u2019t take advantage of every last pixel of that screen we can snag!\n\nAs anyone who has designed a website for use on a smartphone can attest, there\u2019s an awful lot of space on mobile screens dedicated to browser functions that would be better off toggled out of view. Unfortunately, the visibility of some of these elements is beyond our control, such as the buttons fixed to the bottom of the viewport in iOS\u2019s Safari and the WebOS browser. However, in many devices, the address bar at the top can be manually hidden, and its absence frees up enough pixel room for a large, impactful heading, a critical piece of navigation, or even just a little more white space to air things out.\n\nSo, as my humble contribution to this most festive of web publications, today I\u2019ll dig into the approach I used to hide the address bar in a browser-agnostic fashion for sites like BostonGlobe.com, and the jQuery Mobile framework.\n\nSurveying the land\n\nFirst, let\u2019s assess the chromes of some popular, current mobile browsers. For example purposes, the following screen-captures feature the homepage of the Boston Globe site, without any address-bar-hiding logic in place.\n\nNote: these captures are just mockups \u2013 actual experience on these platforms may vary.\n\n On the left is iOS5\u2019s Safari (running on iPhone), and on the right is Windows Phone 7 (pre-Mango).\n\n BlackBerry 7 (left), and Android 2.3 (right).\n\n WebOS (left), Opera Mini (middle), and Opera Mobile (right).\n\nSome browsers, such the default browsers on WebOS and BlackBerry 5, hide the bar automatically without any developer intervention, but many of them don\u2019t. Of these, we can only manually hide the address bar on iOS Safari and Android (according to Opera Web Opener, Mike Taylor, some discussion is underway for support in Opera Mini and Mobile as well, which would be great!). This is unfortunate, but iOS and Android are incredibly popular, so let\u2019s direct our focus there.\n\nGreat API, or greatest API?\n\nAs it turns out, iOS and Android not only allow you to hide the address bar, they use the same JavaScript method to do so, too (this shouldn\u2019t be surprising, given that they are both WebKit browsers, but nothing expected happens in mobile). However, the method they use is not exactly intuitive. You might set out looking for a JavaScript API dedicated to this purpose, like, say, window.toolbar.hide(), but alas, to hide the address bar you need to use the window.scrollTo method!\n\nwindow.scrollTo(0, 0);\n\nThe scrollTo method is not new, it\u2019s just this particular use of it that is. For the uninitiated, scrollTo is designed to scroll a document to a particular set of coordinates, assuming the document is large enough to scroll to that spot. The method accepts two arguments: a left coordinate; and a top coordinate. It\u2019s both simple and supported well pretty much everywhere. In iOS and Android, these coordinates are calculated from the top of the browser\u2019s viewport, just below the address bar (interestingly, it seems that some platforms like BlackBerry 6 treat the top of the browser chrome as 0 instead, meaning the page content is closer to 20px from the top).\n\nAnyway, by passing the coordinates 0, 0 to the scrollTo method, the browser will jump to the top of the page and pull the address bar out of view! Of course, if a quick call to scrollTo was all we need to do to hide the address bar in iOS and Android, this article would be pretty short, and nothing new. Unfortunately, the first issue we need to deal with is that this method alone will not usually do the trick: it must be called after the page has finished loading.\n\nThe browser gives us a load event for just that purpose, so we\u2019ll wrap our scrollTo method in it and continue on our merry way! We\u2019ll use the standard, addEventListener method to bind the the load event, passing arguments for event name load, and a callback function to execute when the event is triggered.\n\nwindow.addEventListener(\"load\",function() {\n    window.scrollTo(0, 0);\n});\n\nFor the sake of preventing errors in those using browsers that don\u2019t support addEventListener, such as Internet Explorer 8 and under, let\u2019s make sure that method exists before we use it:\n\nif( window.addEventListener ){\n    window.addEventListener(\"load\",function() {\n        window.scrollTo(0, 0);\n    });\n}\n\nNow we\u2019re getting somewhere, but we must also call the method after the load event\u2019s default behavior has been applied. For this, we can use the setTimeout method, delaying its execution to after the load event has run its course.\n\nif( window.addEventListener ){\n    window.addEventListener(\"load\",function() {\n        setTimeout(function(){\n            window.scrollTo(0, 0);\n        }, 0);\n    });\n}\n\nSweet sugar of Christmas! Hit this demo in iOS and watch that address bar drift up and away!\n\nNot so fast\u2026\n\nWe\u2019ve got a little problem: the approach above does work in iOS but, in some cases, it works a little too well. In the process of applying this behavior, we\u2019ve broken one of the primary tenets of responsible web development: don\u2019t break the browser\u2019s default behaviour. This usability rule of thumb is often violated by developers with even the best of intentions, from breaking the browser\u2019s back button through unrecorded Ajax page refreshes, to fancy momentum touch scrolling scripts that can wreak havoc in all but the most sophisticated of devices. In this case, we\u2019ve prevented the browser\u2019s native support of deep-linking to sections of a page (a hash identifier in the URL matching a page element\u2019s id attribute, for example, http://example.com#contact) from working properly, because our script always scrolls to the top.\n\nTo avoid this collision, we\u2019ll need to detect whether a deep link, or hash, is present in the URL before applying our logic. We can do this by ensuring that the location.hash property is falsey:\n\nif( !window.location.hash && window.addEventListener ){\n    window.addEventListener( \"load\",function() {\n        setTimeout(function(){\n            window.scrollTo(0, 0);\n        }, 0);\n    });\n}\n\nStill works great! And a quick test using a hash-based URL confirms that our script will not execute when a deep anchor is in play. Now iOS is looking sharp, and we\u2019ve added our feature defensively to avoid conflicts.\n\n\n\nNow, on to Android\u2026\n\nWait. You didn\u2019t expect that we could write code for one browser and be finished, right? Of course you didn\u2019t. I mentioned earlier that Android uses the same method for getting rid of the scrollbar, but I left out the fact that the arguments it prefers vary slightly, but significantly, from iOS. Bah!\n\nDifferering from the earlier logic from iOS, to remove the address bar on Android\u2019s default browser, you need to pass a Y coordinate of 1 instead of 0. Aside from being just plain odd, this is particularly unfortunate because to any other browser on the planet, 1px is a very real, however small, distance from the top of the page!\n\nwindow.scrollTo( 0, 1 );\n\nLooks like we\u2019re going to need a fork\u2026\n\nR UA Android?\n\nAt this point, some developers might decide to simply not support this feature in Android, and more determined devs might decide that a quick check of the User Agent string would be a reliable way to determine the browser and tweak the scroll value accordingly. Neither of those decisions would be tragic, but in the spirit of cross-browser and future-friendly development, I\u2019ll propose an alternative.\n\nBy this point, it should be clear that neither of the implementations above offer a particularly intuitive way to hide an address bar. As such, one might be skeptical that these approaches will stick around very long in their present state in either browser. Perhaps at some point, Android will decide to use 0 like iOS, making our lives a little easier, or maybe some new browser will decide to model their address bar hiding method after one of these implementations. In any case, detecting the User Agent only allows us to apply logic based on the known present, and in the world of mobile, let\u2019s face it, the present is already the past.\n\nWriting a check\n\nIn this next step of today\u2019s technique, we\u2019ll apply some logic to quickly determine the behavior model of the browser we\u2019re using, then capitalize on that model \u2013 without caring which browser it happens to come from \u2013 by applying the appropriate scroll distance.\n\nTo do this, we\u2019ll rely on a fortunate side effect of Android\u2019s implementation, which is when you programatically scroll the page to 1 using scrollTo, Android will report that it\u2019s still at 0 because oddly enough, it is! Of course, any other browser in this situation will report a scroll distance of 1. Thus, by scrolling the page to 1, then asking the browser its scroll distance, we can use this artifact of their wacky implementation to our advantage and scroll to the location that makes sense for the browser in play.\n\nGetting the scroll distance\n\nTo pull off our test, we\u2019ll need to ask the browser for its current scroll distance. The methods for getting scroll distance are not entirely standardized across popular browsers, so we\u2019ll need to use some cross-browser logic. The following scroll distance function is similar to what you\u2019d find in a library like jQuery. It checks the few common ways of getting scroll distance before eventually falling back to 0 for safety\u2019s sake (that said, I\u2019m unaware of any browsers that won\u2019t return a numeric value from one of the first three properties).\n\n// scrollTop getter\nfunction getScrollTop(){\n    return scrollTop  = window.pageYOffset ||\ndocument.compatMode === \"CSS1Compat\" && document.documentElement.scrollTop ||\ndocument.body.scrollTop || 0;\n}\n\nIn order to execute that code above, the body object (referenced here as document.body) will need to be defined already, or we\u2019ll risk an error. To determine that it\u2019s defined, we can run a quick timer to execute code as soon as that object is defined and ready for use.\n\nvar bodycheck = setInterval(function(){\n    if( document.body ){\n        clearInterval( bodycheck );\n        //more logic can go here!!\n    }   \n}, 15 );\n\nAbove, we\u2019ve defined a 15 millisecond interval called bodycheck that checks if document.body is defined and, if so, clears itself of running again. Within that if statement, we can extend our logic further to run other code, such as our check for the scroll distance, defined via the variable scrollTop below:\n\nvar scrollTop,\n    bodycheck = setInterval(function(){\n    if( document.body ){\n        clearInterval( bodycheck );\n        scrollTop = getScrollTop();\n    }   \n}, 15 );\n\nWith this working, we can immediately scroll to 1, then check the scroll distance when the body is defined. If the distance reports 1, we\u2019re likely in a non-Android browser, so we\u2019ll scroll back to 0 and clean up our mess.\n\nwindow.scrollTo( 0, 1 );\n\nvar scrollTop,\n    bodycheck = setInterval(function(){\n    if( document.body ){\n        clearInterval( bodycheck );\n        scrollTop = getScrollTop();\n        window.scrollTo( 0, scrollTop === 1 ? 0 : 1 );\n    }   \n}, 15 );\n\nCashing in\n\nAll of the pieces are written now, so all we need to do is combine them with our previous logic for scrolling when the window is loaded, and we\u2019ll have a cross-browser solution of which John Resig would be proud. Here\u2019s our combined code snippet, with some formatting updates rolled in as well:\n\n(function( win ){\n\tvar doc = win.document;\n\n\t// If there\u2019s a hash, or addEventListener is undefined, stop here\n\tif( !location.hash && win.addEventListener ){\n\t\t//scroll to 1\n\t\twindow.scrollTo( 0, 1 );\n\t\tvar scrollTop = 1,\n\t\t\tgetScrollTop = function(){\n\t\t\t\treturn win.pageYOffset || doc.compatMode = \"CSS1Compat\" && doc.documentElement.scrollTop || doc.body.scrollTop || 0;\n\t\t\t},\n\t\t\t//reset to 0 on bodyready, if needed\n\t\t\tbodycheck = setInterval(function(){\n\t\t\t\tif( doc.body ){\n\t\t\t\t\tclearInterval( bodycheck );\n\t\t\t\t\tscrollTop = getScrollTop();\n\t\t\t\t\twin.scrollTo( 0, scrollTop = 1 ? 0 : 1 );\n\t\t\t\t}\t\n\t\t\t}, 15 );\n\t\twin.addEventListener( \u201cload\u201d, function(){\n\t\t\tsetTimeout(function(){\n\t\t\t\t\t//reset to hide addr bar at onload\n\t\t\t\t\twin.scrollTo( 0, scrollTop === 1 ? 0 : 1 );\n\t\t\t}, 0);\n\t\t} );\n\t}\n})( this );\nView code example\n\nAnd with that, we\u2019ve got a bunch more room to play with on both iOS and Android.\n\n\n\nBreak out the eggnog\n\n\u2026because we\u2019re not done yet! In the spirit of making our script act more defensively, there\u2019s still another use case to consider. It was essential that we used the window\u2019s load event to trigger our scripting, but on pages with a lot of content, its use can come at a cost. Often, a user will begin interacting with a page, scrolling down as they read, before the load event has fired. In those situations, our script will jump the user back to the top of the page, resulting in a jarring experience.\n\nTo prevent this problem from occurring, we\u2019ll need to ensure that the page has not been scrolled beyond a certain amount. We can add a simple check using our getScrollTop function again, this time ensuring that its value is not greater than 20 pixels or so, accounting for a small tolerance.\n\nif( getScrollTop() < 20 ){\n    //reset to hide addr bar at onload\n    window.scrollTo( 0, scrollTop === 1 ? 0 : 1 );\n}\n\nAnd with that, we\u2019re pretty well protected! Here\u2019s a final demo.\n\nThe completed script can be found on Github (full source: https://gist.github.com/1183357 ). It\u2019s MIT licensed. Feel free to use it anywhere or any way you\u2019d like!\n\nYour thoughts?\n\nI hope this article provides you with a browser-agnostic approach to hiding the address bar that you can use in your own projects today. Perhaps alternatively, the complications involved in this approach convinced you that doing this well is more trouble than it\u2019s worth and, depending on the use case, that could be a fair decision. But at the very least, I hope this demonstrates that there\u2019s a lot of work involved in pulling off this small task in only two major platforms, and that there\u2019s a real need for standardization in this area.\n\nFeel free to leave a comment or criticism and I\u2019ll do my best to answer in a timely fashion.\n\nThanks, everyone!\n\nSome parting notes\n\nI scream, you scream\u2026\n\nAt the time of writing, I was not able to test this method on the latest Android 4.0 (Ice Cream Sandwich) build. According to Sencha Touch\u2019s browser scorecard, the browser in 4.0 may have a different way of managing the address bar, so I\u2019ll post in the comments once I get a chance to dig into it further.\n\nShort pages get no love\n\nToday\u2019s technique only works when the page is as tall, or taller than, the device\u2019s available screen height, so that the address bar may be scrolled out of view. On a short page, you might work around this issue by applying a minimum height to the body element ( body { min-height: 460px; } ), but given the variety of screen sizes out there, not to mention changes in orientation, it\u2019s tough to find a value that makes much sense (unless you manipulate it with JavaScript).", "year": "2011", "author": "Scott Jehl", "author_slug": "scottjehl", "published": "2011-12-20T00:00:00+00:00", "url": "https://24ways.org/2011/raising-the-bar-on-mobile/", "topic": "design"}
{"rowid": 279, "title": "Design the Invisible to Tell Better Stories on the Web", "contents": "For design to be meaningful we need to tell stories. We need to design the invisible, the cues, the messages and the extra detail hidden beneath the aesthetics. It\u2019s all about the story.\n\n\n\nFrom verbal exchanges around the campfire to books, the web and everything in between, storytelling allows us to share, organize and process information more efficiently. It helps us understand our surroundings and make emotional connections to people, places and experiences.\n\nWeb design lends itself perfectly to the conventions of storytelling, a universal process. However, the stories vary because they\u2019re defined by culture, society, politics and religion. All of which need considering if you are to design stories that are relevant to your target audience.\n\nThe benefits of approaching design with storytelling in mind from the very start of the project is that we are creating considered design that allows users to quickly gather meaning from the website. They do this by reading between the lines and drawing on the wealth of knowledge they have acquired about the associations between colours, typyefaces and signs.\n\nWith so much recognition and analysis happening subconsciously you have to consider how design communicates on this level. This invisible layer has a significant impact on what you say, how you say it and who you say it to.\n\nHow can we design something that\u2019s invisible?\n\nBy researching and making conscious decisions about exactly what you are communicating, you can make the invisible visible. As is often quoted, good design is like air, you only notice it when it\u2019s bad. So by designing the invisible the aim is to design stories that the audience receive subliminally, so that they go somewhat unnoticed, like good air.\n\nStorytelling strands\n\nTo share these stories through design, you can break it down into several strands. Each strand tells a story on its own, but when combined they may start to tell a different story altogether. These strands are colour, typefaces, branding, tone of voice and symbols. All are literal and visible but the invisible element is the meaning behind them \u2013 meaning that you can extract and share. In this article I want to focus on colour, typefaces and tone of voice and on how combining story strands can change the meaning.\n\nColour\n\nLet\u2019s start with colour. Red represents emotions such as love but can also signify war. Green is commonly used for all things environmental and purple is a colour that connotes wealth and royalty. These associations between colour and emotion or value have been learned over time and are continually reinforced through media and culture. \n\n\n\nWith this knowledge come expectations from your users. For example, they will expect Valentine\u2019s Day sites to be red and kids\u2019 sites to be bright and colourful. This is true in the same way audiences have expectations of certain genres of film or music. These conventions help savvy audiences decode texts and read between the lines or, rather, to draw meaning from the invisible. It\u2019s practically an innate skill. This is why you need to design the invisible: because users will quickly deduce meaning from your site and fill in the story\u2019s gaps, it\u2019s important to give them as much of that story to begin with. A story relevant to their culture.\n\n\n\nOf all the ways you can tell stories through web design, colour is the most fascinating and important. Not only does it evoke emotions in users but its meaning varies significantly between cultures. In the west, for example, white is a colour associated with weddings, and black is the colour of mourning. This is signified by the traditions of brides wearing white and those in mourning wearing black. In other cultures the meanings are reversed, as black is a colour that represents good luck and white is a colour that signifies mourning. If you assume the same values are true in all cultures then you risk offending the very people you are targeting.\n\nWhen colours combine, the story being told can change. If you design using red, white and blue then it\u2019s going to be difficult to shake off patriotic connotations because this colour combination is so ingrained as being American or British or French thanks largely to their flags. This extends to politics too. Each party has its own representative colour. In the UK, the Conservatives are blue and Labour is red so it would be inappropriate storytelling to design a Labour-related website in blue as there would be a conflict between the content and the design, a conflict that would result in a poor user experience.\n\nConflicts become more of an issue when you start to combine story strands. I once saw a No VAT advert use the symbol on the left:\n\n\n\nThere\u2019s a complete conflict in storytelling here between the sign and its colour. The prohibition sign was used over the word VAT to mean no VAT; that makes sense. But this is a symbol that is used to communicate to people that something is being prohibited or prevented, it mustn\u2019t continue. So to use green contradicts the message of the sign itself; green is used as a colour to say yes, go, proceed, enter. The same would be true if we had a tick in red and a cross in green. Bad design here means the story is flawed and the user experience is compromised.\n\nTypefaces\n\nTypefaces also tell stories. They are so much more than the words that are written with them because they connote different values. Here are a few:\n\n\n\nSerif fonts are more formal and are associated with tradition, sophistication and high-end values. Sans serif fonts, on the other hand, are synonymous with modernity, informality and friendliness. These perceptions are again reinforced through more traditional media such as newspaper mastheads, where the serious news-focused broadsheets have serif titles, and the showbiz and gossip-led tabloids have sans serif titles. This translates to the web as well. With these associations already familiar to users, they may see copy and focus on the words, but if the way that copy is displayed jars with the context then we are back to having conflicting stories like the No VAT sign earlier.\n\nLet\u2019s take official institutions, for example. The White House, the monarchy, 10 Downing Street and other government departments are formal, traditional and important organisations. If the copy on their websites were written in a typeface like Cooper Black, it would erase any authority and respect that they were due. They need people to take them seriously and trust them, and part of the way to do this is to have a typeface that represents those values.\n\nIt works both ways though. If Innocent, Threadless or other fun companies used traditional typefaces, they wouldn\u2019t be accurate reflections of their core values, brand and personality. They are better positioned to use friendly, informal and modern typefaces. But still never Comic Sans.\n\nTone of voice\n\nClosely tied to this is tone of voice, my absolute bugbear on the web. Tone of voice isn\u2019t what is said but, rather, how it is said. When we interact with others in person we don\u2019t just listen to the words they say, but we also draw meaning from their body language, and pitch and tone of voice. Just because the web removes that face-to-face interaction with your audience it doesn\u2019t mean you can\u2019t have a tone of voice. \n\n\n\nInnocent pioneered the informal chatty tone of voice that so many others have since emulated, but unless it is representative of your company, then it\u2019s not appropriate. It works for Innocent because the tone of voice is consistent across all the company\u2019s materials, both online and offline. Ben and Jerry\u2019s takes the same approach, as does Threadless, but maybe you need a more formal or corporate tone of voice. It really depends on what your business or service is and who it is for, and that is why I think LoveFilm has it all wrong. \n\nLoveFilm offers a film and game rental service, something fun for people in their downtime. While they aren\u2019t particularly stuffy, neither is their tone of voice very friendly or informal, which is what I would expect from a service like theirs. The reason they have it wrong is in the language they use and the way their sentences are constructed.\n\nThis is the first time we\u2019ve discussed language because, on the whole, designing the invisible isn\u2019t concerned with language at all. But that doesn\u2019t mean that these strands can\u2019t still elicit an emotional response in users. Jon Tan quoted Dr Mazviita Chirimuuta in his New Adventures in Web Design talk in January 2011:\n\n\n\tAlthough there is no absolute separation between language and emotion, there will still be countless instances where you have emotional response without verbal input or linguistic cognition. In general language is not necessary for emotion.\n\n\nThis is even more pertinent when the emotions evoked are connected to people\u2019s culture, surroundings and way of life. It makes design personal, something that audiences can connect with at more than just face value but, rather, on a subliminal or, indeed, invisible level. \n\nIt also means that when you are asked the inevitable question of why \u2013 why is blue the dominant colour? why have you used that typeface? why don\u2019t we sound like Innocent? \u2013 you will have a rationale behind each design decision that can explain what story you are telling, how you discovered the story and how it is targeted at the core audience.\n\nResearch\n\nThis is where research plays a vital role in the project cycle. If you don\u2019t know and understand your audience then you don\u2019t know what story to design. Every project lends itself to some level of research, but how in-depth and what methods are most appropriate will be dictated by project requirements and budget restrictions \u2013 but do your research. \n\nEven if you think you know your audience, it doesn\u2019t hurt to research and reaffirm that because cultures and society do change, albeit slowly, but they can change. So ask questions at the start of the project during the research phase:\n\n\n\tWhat do different colours mean for your audience\u2019s culture?\n\tDo the typeface and tone of voice appeal to the demographic?\n\tDoes the brand identity represent the values and personality of your service?\n\tAre there any social, political or religious significances associated with your audience that you need to take into consideration so you don\u2019t offend them?\n\n\nAsk questions, understand your audience, design your story based on these insights, and create better user experiences in context that have good, solid storytelling at their heart.\n\nMajor hat tip to Gareth Strange for the beautiful graphics used within this article.", "year": "2011", "author": "Robert Mills", "author_slug": "robertmills", "published": "2011-12-14T00:00:00+00:00", "url": "https://24ways.org/2011/design-the-invisible/", "topic": "design"}
{"rowid": 285, "title": "Composing the New Canon: Music, Harmony, Proportion", "contents": "Ohne Musik w\u00e4re das Leben ein Irrtum\n\u2014Friedrich NIETZSCHE, G\u00f6tzen-D\u00e4mmerung, Spr\u00fcche und Pfeile 33, 1889\n\n\nSomehow, music is hardcoded in human beings. It is something we understand and respond to without prior knowledge. Music exercises the emotions and our imaginative reflex, not just our hearing. It behaves so much like our emotions that music can seem to symbolize them, to bear them from one person to another. Not surprisingly, it conjures memories: the word music derives from Greek \u03bc\u03bf\u03c5\u03c3\u03b9\u03ba\u03ae (mousike), art of the Muses, whose mythological mother was Mnemosyne, memory. But it can also summon up the blood, console the bereaved, inspire fanaticism, bolster governments and dissenters alike, help us learn, and make web designers dance. And what would Christmas be without music?\n\nMusic moves us, often in ways we can\u2019t explain. By some kind of alchemy, music frees us from the elaborate nuisance and inadequacy of words. Across the world and throughout recorded history \u2013 and no doubt well before that \u2013 people have listened and made (and made out to) music.\n\n\n\t[I]t appears probable that the progenitors of man, either the males or females or both sexes, before acquiring the power of expressing their mutual love in articulate language, endeavoured to charm each other with musical notes and rhythm.\n\u2014Charles DARWIN, The Descent of Man, and Selection in Relation to Sex, 1871\n\n\nIt\u2019s so integral to humankind, we\u2019ve sent it into space as a totem for who we are. (Who knows? It might be important.) Music is essential, a universal compulsion; as Nietzsche wrote, without music life would be a mistake.\n\nMusic, design and web design\n\nThere are some obvious and notable similarities between music and visual design. Both can convey mood and evoke emotion but, even under close scrutiny, how they do that remains to a great extent mysterious. Each has formal qualities or parts that can be abstracted, analysed and discussed, often using the same terminology: composition, harmony, rhythm, repetition, form, theme; even colour, texture and tone.\n\nA possible reason for these shared aspects is that both visual design and music are means to connect with people in deep and lasting ways. Furthermore, I believe the connections to be made can complement direct emotional appeal. Certain aesthetic qualities in music work on an unconscious and, it could be argued, universal level. Using musical principles in our designs, then, can help provide the connectedness between content, device and user that we now seek as web designers.\n\nYet, when we talk about music and web design, the conversation is almost always about the music designers listen to while working, a theme finding its apotheosis in Designers.MX. Sometimes, articles in that dreary list format seek inspiration from music industry websites. There\u2019s even a service offering pre-templated web designs for bands, and at least one book surveyed the landscape back in 2006. Occasionally, discussions broaden somewhat into whether and how different kinds of music can inspire and influence the design work we produce.\n\nSuch enquiries, it seems to me, are beside the point. Do I really design differently when I listen to Bach rather than Bacharach? Will the barely restrained energy of Count Basie\u2019s The Kid from Red Bank mean I choose a lively colour palette, and rural, autumnal shades when inspired by Fleet Foxes? Mahler means a thirteen-column layout? Gillian Welch leads to distressed black and white photography? While reflecting the importance we place in music and how it seems to help us in our work, surveys on musical taste and lists of favourite artists fail to recognize that some of the fundamental aesthetic characteristics of music can be adapted and incorporated into modern web design.\n\nAntiphonal geometry\n\nOver recent years, web designers have embraced grid systems as powerful tools to help create good-looking and intuitive user experiences. With the advent of responsive design, these grids and their contents must adapt to the different screen sizes and properties of all kinds of user devices. Finding and using grid values that can scale well and retain or enhance their proportions and relationships while making the user experience meaningful in several different contexts is more important than ever.\n\nIn print, this challenge has always started with the dimensions and proportions of the page. Content can thereby be made to belong inside the page and be bound to it. And music has been used for centuries to further this aim. As Robert Bringhurst says in The Elements of Typographical Style:\n\n\n\tIndeed, one of the simplest of all systems of page proportions is based on the familiar intervals of the diatonic scale. Pages that embody these basic musical proportions have been in common use in Europe for more than a thousand years.\n\n\nVery well. But while he goes on to list (from the full chromatic scale, rather than just diatonic) the proportions and the musical intervals they\u2019re based on, Bringhurst fails to mention what they\u2019re ratios of or their potential effects. Shame. In his favour, however, he later touches on how proportions in print might be considered to work:\n\n\n\tThe page is a piece of paper. It is also a visible and tangible proportion, silently sounding the thoroughbass of the book. On it lies the textblock, which must answer to the page. The two together \u2013 page and textblock \u2013 produce an antiphonal geometry. That geometry alone can bond the reader to the book. Or conversely, it can put the reader to sleep, or put the reader\u2019s nerves on edge, or drive the reader away.\n\n\nSo what does Bringhurst mean by antiphonal geometry, a phrase that marries the musical to the spatial? By stating that the textblock \u201cmust answer to the page\u201d, the implication is that the relationship between the proportions of the page and the shape of the textblock printed on it embodies a spatial (geometrical) call-and-response (antiphony) that can be appealing or not.\n\nBoulton\u2019s new canon\n\nBut, as Mark Boulton has pointed out, on the web \u201cthere are no edges. There are no \u2018pages\u2019. We\u2019ve made them up.\u201d So, what is to be done? In January 2011 at the New Adventures in Web Design conference, Boulton presented his vision of a new canon of web design, a set of principles to guide us as we design the web. There are three overlapping tenets:\n\n\n\tdesign from the content out\n\tcreate connectedness between the different content elements\n\tbind the content to the web device\n\n\nRather than design from the edges in, we need to design layout systems from the content out. To this end, Boulton asserts that grid system design should begin with a constraint, and he suggests we use the size of a fixed content element, such as an advertising unit or image, as a starting point for online grid calculations. Khoi Vinh advocates the same approach in his book, Ordering Disorder: Grid Principles for Web Design.\n\nBoulton\u2019s second and third tenets, however, are more complex and overlap significantly with each other. Connecting the different parts of the content and binding the content to the device share many characteristics and solutions:\n\n\n\tadopting ems and percentages as units of size for layout elements\n\taltering text size, line length and line height for different viewport dimensions\n\tproviding higher resolution images for devices with greater pixel densities\n\tfluid layout grids, flexible images and responsive design\n\n\nAll can help relate the presentation of the content to its delivery in a certain context.\n\nBut how do we determine the relationship between one element of a layout and another? How can we avoid making arbitrary decisions about the relative sizes of parts of our designs? What can we use to connect the parts of our design to one another, and how can we bind the presentation of the content to the user\u2019s device?\n\nTim Brown\u2019s application of modular typographic scales hints at an answer. In the very useful tool he created for calculating such scales, Brown includes two musical ratios: the perfect fifth (2:3); and the perfect fourth (3:4). Why? Where do they come from? And what do they mean?\n\nHarmonies musical and visual\n\nFundamental to music are rhythm and harmony.\n\nAs any drummer will tell you, without rhythm there is no music. Even when there\u2019s no regular beat, any tune follows a rhythm, however irregular, simply because a change of note is a point of change in the music. Although rhythm, timing and pacing are all relevant to interaction design, right now it\u2019s harmony we\u2019re interested in.\n\nSometimes harmony is called the vertical aspect of music, and melody the horizontal. But this conceit overlooks the fact that harmony is both vertical and horizontal. A single melodic line, as it is played, implies various sets of harmonies on which it is grounded, whether or not those harmonies are played. So, harmony doesn\u2019t just sit vertically beneath the horizontal melody, but moves horizontally as well, through harmonic progression.\n\nTo stretch this arrangement pixel-thin, we could argue that in onscreen design melody is the content, and the layout and arrangement of the content is the harmony. We sometimes say a design is harmonious when the interplay of different elements of a design is pleasing or balanced or in proportion, and the content (the melody) is set off or conveyed well by or appropriate to the design.\n\nWe seem to know instinctively whether a layout is harmonious\u2026\n\nIn the design of The Great Discontent, the relationships between different elements combine to form a balanced whole.\n\n\u2026or not.\n\nThere\u2019s no harmony in the Department for Education\u2019s website because the different parts of the content don\u2019t feel related to one another.\n\nWhat is it that makes one design harmonious and another dissonant? It\u2019s not just whether things line up, though that\u2019s a start. I believe there are much deeper aesthetic forces at work, forces we can tap into in our onscreen designs. Now, I\u2019m not going start a difficult discussion about aesthetics. For our purposes, we just need to know that it\u2019s the branch of philosophy dealing with the nature of beauty, and the creation and perception of beauty. And among the key components in the perception of beauty are harmony and proportion. These have been part of traditional western aesthetics since Plato (about 2,500 years).\n\nOne of the ways we appreciate the beauty of music is through the harmonic intervals we hear. A musical interval is a combination of two notes and it describes the distance between the two pitches. For example, the distance between C and the G above it (if we take C as the tonic or root) is called a perfect fifth.\n\nLeft: C to G, a perfect fifth. Right: C and G, not a perfect fifth.\n\n \n\nAnd, to get superficially scientific for a moment, each musical interval can be expressed as a ratio of the wavelength frequencies of the notes; for our perfect fifth, with every two wavelengths of C, there are three of G. And what is a ratio, if not a proportion of one thing to another?\n\nSo, simple musical harmony (using what\u2019s known as just intonation1) affords us a set of proportions, expressed as ratios. Where better to apply these ideas of harmony and proportion from music in web design, than grid systems?\n\nA digression: whither \u03c6?\n\nQuite often in our discussions of pure design and aesthetics, we mention the golden ratio and regurgitate the same justifications for its use: roots in antiquity; embodied in classical and Renaissance architecture and art; occurrence in nature; the New Twitter, and so forth (oh, really?).\n\nYet the ratios of musical intervals from just intonation are equally venerable and much more widespread: described by Pythagorus; employed in Palladian architecture, and printing, books and art from the Renaissance onwards; in modern times, film and television dimensions; standard international paper sizes (ISO 216, the A and B series); and, again and again, screen dimensions \u2013 chances are that screen you\u2019re probably looking at right now has the proportions 2:3 (iPhone and iPod Touch), 3:4 (iPad and Kindle), 3:5 (many smartphones), 5:8 or 16:9 (many widescreen monitors), all ratios of musical intervals.\n\nBack to our theme\u2026\n\nMusical interval ratios\n\nLet\u2019s take a look at most of the ratios within a couple of octaves and crunch some numbers to generate some percentages and other values that we can use in our designs. First, the intervals and their ratios in just intonation and expressed as ratios of one:\n\n\n\t\t\n\t\t\tName \n\t\t\tInterval in C \n\t\t\tRatio \n\t\t\tRatio (1:x) \n\t\t\n\t\t\n\t\t\t unison \n\t\t\t C\u2192C \n\t\t\t 1:1 \n\t\t\t 1:1 \n\t\t\n\t\t\n\t\t\t minor second \n\t\t\t C\u2192D\u266d \n\t\t\t 15:16 \n\t\t\t 1:1.067 \n\t\t\n\t\t\n\t\t\t major second \n\t\t\t C\u2192D \n\t\t\t 8:9 \n\t\t\t 1:1.125 \n\t\t\n\t\t\n\t\t\t minor third \n\t\t\t C\u2192E\u266d \n\t\t\t 5:6 \n\t\t\t 1:1.2 \n\t\t\n\t\t\n\t\t\t major third \n\t\t\t C\u2192E \n\t\t\t 4:5 \n\t\t\t 1:1.25 \n\t\t\n\t\t\n\t\t\t perfect fourth \n\t\t\t C\u2192F \n\t\t\t 3:4 \n\t\t\t 1:1.333 \n\t\t\n\t\t\n\t\t\t augmented fourth \nor diminished fifth \n\t\t\t C\u2192F\u266f/G\u266d \n\t\t\t 1:\u221a2 \n\t\t\t 1:1.414 \n\t\t\n\t\t\n\t\t\t perfect fifth \n\t\t\t C\u2192G \n\t\t\t 2:3 \n\t\t\t 1:1.5 \n\t\t\n\t\t\n\t\t\t minor sixth \n\t\t\t C\u2192A\u266d \n\t\t\t 5:8 \n\t\t\t 1:1.6 \n\t\t\n\t\t\n\t\t\t major sixth \n\t\t\t C\u2192A \n\t\t\t 3:5 \n\t\t\t 1:1.667 \n\t\t\n\t\t\n\t\t\t minor seventh \n\t\t\t C\u2192B\u266d \n\t\t\t 9:16 \n\t\t\t 1:1.778 \n\t\t\n\t\t\n\t\t\t major seventh \n\t\t\t C\u2192B \n\t\t\t 8:15 \n\t\t\t 1:1.875 \n\t\t\n\t\t\n\t\t\t octave \n\t\t\t C\u2192C\u2191 \n\t\t\t 1:2 \n\t\t\t 1:2 \n\t\t\n\t\t\n\t\t\t major tenth \n\t\t\t C\u2192E\u2191 \n\t\t\t 2:5 \n\t\t\t 1:2.5 \n\t\t\n\t\t\n\t\t\t major eleventh \n\t\t\t C\u2192F\u2191 \n\t\t\t 3:8 \n\t\t\t 1:2.667 \n\t\t\n\t\t\n\t\t\t major twelfth \n\t\t\t C\u2192G\u2191 \n\t\t\t 1:3 \n\t\t\t 1:3 \n\t\t\n\t\t\n\t\t\t double octave \n\t\t\t C\u2192C\u2191 \n\t\t\t 1:4 \n\t\t\t 1:4 \n\t\t\n\t\t\n\t\t\tName \n\t\t\tInterval in C \n\t\t\tRatio \n\t\t\tRatio (1:x) \n\t\t\n\n\nAnd now as percentages, of both the larger and smaller values in the ratios:\n\n\n\t\t\n\t\t\tName \n\t\t\tRatio \n\t\t\t% of larger value \n\t\t\t% of smaller value \n\t\t\n\t\t\n\t\t\t unison \n\t\t\t 1:1 \n\t\t\t 100% \n\t\t\t 100% \n\t\t\n\t\t\n\t\t\t minor second \n\t\t\t 15:16 \n\t\t\t 93.75% \n\t\t\t 106.667% \n\t\t\n\t\t\n\t\t\t major second \n\t\t\t 8:9 \n\t\t\t 88.889% \n\t\t\t 112.5% \n\t\t\n\t\t\n\t\t\t minor third \n\t\t\t 5:6 \n\t\t\t 83.333% \n\t\t\t 120% \n\t\t\n\t\t\n\t\t\t major third \n\t\t\t 4:5 \n\t\t\t 80% \n\t\t\t 125% \n\t\t\n\t\t\n\t\t\t perfect fourth \n\t\t\t 3:4 \n\t\t\t 75% \n\t\t\t 133.333% \n\t\t\n\t\t\n\t\t\t augmented fourth \nor diminished fifth \n\t\t\t 1:\u221a2 \n\t\t\t 70.711% \n\t\t\t 141.421% \n\t\t\n\t\t\n\t\t\t perfect fifth \n\t\t\t 2:3 \n\t\t\t 66.667% \n\t\t\t 150% \n\t\t\n\t\t\n\t\t\t minor sixth \n\t\t\t 5:8 \n\t\t\t 62.5% \n\t\t\t 160% \n\t\t\n\t\t\n\t\t\t major sixth \n\t\t\t 3:5 \n\t\t\t 60% \n\t\t\t 166.667% \n\t\t\n\t\t\n\t\t\t minor seventh \n\t\t\t 9:16 \n\t\t\t 56.25% \n\t\t\t 177.778% \n\t\t\n\t\t\n\t\t\t major seventh \n\t\t\t 8:15 \n\t\t\t 53.333% \n\t\t\t 187.5% \n\t\t\n\t\t\n\t\t\t octave \n\t\t\t 1:2 \n\t\t\t 50% \n\t\t\t 200% \n\t\t\n\t\t\n\t\t\t major tenth \n\t\t\t 2:5 \n\t\t\t 40% \n\t\t\t 250% \n\t\t\n\t\t\n\t\t\t major eleventh \n\t\t\t 3:8 \n\t\t\t 37.5% \n\t\t\t 266.667% \n\t\t\n\t\t\n\t\t\t major twelfth \n\t\t\t 1:3 \n\t\t\t 33.333% \n\t\t\t 300% \n\t\t\n\t\t\n\t\t\t double octave \n\t\t\t 1:4 \n\t\t\t 25% \n\t\t\t 400% \n\t\t\n\t\t\n\t\t\tName \n\t\t\tRatio \n\t\t\t% of larger value \n\t\t\t% of smaller value \n\t\t\n\n\nAs you can see, the simple musical intervals are expressed as ratios of small whole numbers (integers). We can then normalize them as ratios of one, as well as derive percentage values, both in terms of the smaller value to the larger, and vice versa. These are the numbers we can incorporate into our designs. If you\u2019ve ever written something like body { font: 100%/1.5 \"Museo Sans\", Helvetica, sans-serif; } in your CSS, you\u2019re already using a musical ratio: the perfect fifth.\n\nModular scales allow us to generate a set of numbers based on a musical interval that can be used for all kinds of typographic and layout decisions to create harmony in a visual design for the web. As Tim Brown said at the 2010 Build conference:\n\n\n\tI think that from that most atomic unit \u2013 type \u2013 whole experiences can resonate, whole experiences can be harmonious. And whole experiences can have a purpose suited to our design intentions.\n\n\nOnce more, with feeling: connectedness\n\nAs well as modular scales, there are other methods of incorporating musical interval ratios into our work. Setting the ratio of font size to line height in CSS is one such example. We could also create a typographic hierarchy using the same principle and combining several ratios that we know harmonize well musically in a chord:\n\nbody { font-size: 75%; } /* =12px = base size or tonic */\n\nh1 { font-size: 32px; font-size: 2.667rem; }\n   /* =32px = 3:8 = major eleventh (C\u2192F\u2191) */\n\nh2 { font-size: 24px; font-size: 2rem; }\n   /* =24px = 1:2 = octave (C\u2192C\u2191) */\n\nh3 { font-size: 20px; font-size: 1.667rem; }\n   /* =20px = 3:5 = major sixth (C\u2192A) */\n\nfigcaption, small { font-size: 9px; font-size : 0.75rem }\n   /* =9px = 3:4 = perfect fourth (C\u2192F) */\n\nWhoa! Hold your reindeer, Santa! How can we know what interval combinations work well together to form chords? Well, I\u2019m a classically trained musician, so perhaps I have an advantage. To avoid a long, technically complex digression into musical harmony, here are a few basic combinations of intervals that are harmonious in one way or another:\n\n\n\tunison; major third; perfect fifth; octave\n\tunison; perfect fourth; major sixth; octave\n\tunison; minor third; minor sixth; octave\n\tunison; minor third; diminished fifth; major sixth; octave\n\n\nThis isn\u2019t to say that other combinations can\u2019t be used to interesting effect and particular purpose \u2013 they surely can \u2013 but I have to make sure there\u2019s something left for you to experiment with in the wee small hours over the holiday. Bear in mind, though, were I to play you two notes from the same scale to form a minor second, for example, you\u2019d probably say it was dissonant and maybe that quality of the 15:16 ratio would be translated to the design.\n\n \n\nIn the typographic hierarchy above, you\u2019ll notice I used an interval in the higher octave, which affords a broader range of ratios while retaining the harmony. Thus, a perfect fifth (2:3) becomes a major twelfth (1:3), or a major sixth (3:5) becomes a major thirteenth (3:10).\n\nThe harmonic ratios can obviously be used as proportions for layout as well, in several different ways:\n\n\n\timage width and height (for example, 450\u00d7800px = 9:16 = minor seventh)\n\tmain content to page width (67%:100% = 2:3 = perfect fifth)\n\tpage width to viewport width (80%:100% = 4:5 = major third)\n\n\nOne great benefit of using such ratios in web design work is that they can be applied in responsive web design. Proportional values, based on percentages or equivalent em units, will scale with changing viewports, so your layout and image proportions can be maintained or deliberately changed, as we\u2019re about to find out, across devices.\n\nSmall speakers, tall speakers: binding to the device\n\nThe musical interval ratios also provide an opportunity, not only to create connectedness between the parts of a layout, but to bind the content to a device \u2013 that elusive antiphonal geometry. Just as a textblock and page resonate together, so too can web content and the screen. Earlier, I mentioned that several common screen aspect ratios match musical interval ratios. It would seem, then, that we have a set of proportions that we can use in different ways to establish and retain a sense of harmony that can be based on and change with those contexts. Using musical interval ratios, we can bind the display of our content to the device it\u2019s displayed on.\n\nIf you haven\u2019t met already, let me introduce you to the device-aspect-ratio property of CSS media queries.\n\n@media only screen and (device-aspect-ratio: 3/4) { }\n@media only screen and (device-aspect-ratio: 480/640) { }\n@media only screen and (device-aspect-ratio: 600/800) { }\n@media only screen and (device-aspect-ratio: 768/1024) { }\n\nRegardless of the precise pixel values, each of these media queries would apply to devices whose display area has an aspect ratio of 3:4. It works by comparing the device-width with the device-height. (It\u2019s not to be confused with aspect-ratio, which is defined by the width and height of the browser within the device.) The values in the media query are always presented as width/height, with portrait being the default orientation for smartphones and tablets; that is, to match an iPhone screen, you\u2019d use device-aspect-ratio: 2/3, not 3/2, which won\u2019t work.\n\nHere\u2019s a table of the musical intervals with their corresponding screens.\n\n\n\t\t\n\t\t\tName \n\t\t\tdevice-aspect-ratio \n\t\t\tScreens \n\t\t\tCommon resolutions (pixels) \n\t\t\n\t\t\n\t\t\t major third \n\t\t\t 5/4 \n\t\t\t TFT LCD computer screens \n\t\t\t 1,280\u00d71,024 \n\t\t\n\t\t\n\t\t\t perfect fourth \n\t\t\t 3/4 or 4/3 \n\t\t\t iPad, Kindle and other tablets, PDAs \n\t\t\t 320\u00d7240, 768\u00d71,024 \n\t\t\n\t\t\n\t\t\t perfect fifth \n\t\t\t 2/3 \n\t\t\t iPhone, iPod Touch \n\t\t\t 320\u00d7480, 640\u00d7960 \n\t\t\n\t\t\n\t\t\t minor sixth \n\t\t\t 8/5 (16/10) \n\t\t\t Many widescreens \n\t\t\t 1,152\u00d7720, 1,440\u00d7900, 1,920\u00d71,200 \n\t\t\n\t\t\n\t\t\t major sixth \n\t\t\t 3/5 \n\t\t\t Many smartphones \n\t\t\t 240\u00d7400, 480\u00d7800 \n\t\t\n\t\t\n\t\t\t minor seventh \n\t\t\t 16/9 or 9/16 \n\t\t\t Many widescreens and some smartphones \n\t\t\t 720\u00d71,280, 1,366\u00d7768, 1,920\u00d71,080, 2,560\u00d71,440 \n\t\t\n\n\n[You might argue that I\u2019m playing fast and loose with the ratios. I suppose, mathematically speaking, 9:16 is not the same as 16:9: I\u2019m no expert. But let\u2019s not throw the baby out with the bath water, particularly at Christmas.]\n\nWith this in mind, we can begin to write media queries that will influence various typographic and layout values in line with the aspect ratios of specific screens and in combination with em-based min-width queries that work from smaller, mobile screens to larger, desktop screens.\n\nHere\u2019s a very simple demo page with only some text, an image with a caption and a little basic layout: no seasonal overindulgence here.\n\nDemo: Sample page using device-aspect-ratio media queries based on musical interval ratios\n\nOur initial styles for all devices are based on the perfect fifth, with the major third and octave rounding things out into a harmonious whole, whether or not media queries are supported. For example:\n\nhtml { font-size: 100%; line-height: 1.5; }\n   /* font-size:line-height = 16:24 = 2:3 = perfect fifth */\n\nh1 { font-size: 32px; font-size: 2rem; line-height: 1.25; }\n   /* font-size:line-height = 32:40 = 4:5 = major third\n      body:h1 = 16:32 = 1:2 = octave */\n\nWhile we should really consider methods of delivering images appropriate to the screen size, let\u2019s just stick to a single image for all devices. But why don\u2019t we change its aspect ratio from 4:3 to 3:2, to fit with our harmonic scheme? It\u2019s easy enough to do with overflow:hidden on the <figure> element to hide a part of the image, and a negative margin fudge:\n\nfigure img { margin: -8.5% 0 0 0; width: 100%; max-width: 100%; }\n\nOur first break point targets devices 320 pixels wide with an aspect ratio of 2:3, namely the iPhone and iPod Touch:\n\n/* 320px = 20\u00d716 */\n@media only screen and (min-width: 20em) and (device-aspect-ratio: 2/3) { }\n\nWe\u2019re actually already there, of course, as the intervals we\u2019ve chosen resonate with this aspect ratio \u2013 the content is already bound to the device.\n\nOur next media query, then, will make some changes to match a different ratio, the major sixth (3:5), which is same as that of many smartphones:\n\n/* 480px = 30\u00d716 */\n@media only screen and (min-width: 30em) and (device-aspect-ratio: 3/5) { }\n\nA different aspect ratio might require a change in harmony. For devices with these proportions, we\u2019ll now use the perfect fourth (3:4) and the major sixth (3:5) along with the octave we already have to create a new resonating harmony. For instance, a slightly wider screen means we can increase the  line-height to aid the legibility of longer lines:\n\nhtml { line-height: 1.667; }\n   /* font-size:line-height = 16:26.672 = 3:5 = major sixth */\n\nh1 { font-size: 32px; font-size: 2rem; line-height: 1.667; }\n   /* font-size:line-height = 32:53.333 = 3:5 = major sixth\n      body:h1 = 16:32 = 1:2 = octave */\n\nand we can remove the negative margin to display our 4:3 image in its entirety.\n\nEach screen displays content styled using relationships related to its own proportions. On the left, an iPhone 4 (2:3); on the right, a Samsung Nexus S (3:5). Your mileage may vary.\n\nAnother device, another media query. At 768 pixels, screens are wide enough to add columns. The ratios we\u2019ve used for the 3:5 screens include the perfect fourth (3:4) so we don\u2019t need to change any of the font measurements, but we can base the proportions of the columns on the major sixth interval:\n\narticle { float: left; width: 56%; }\n   /* width of main column 3:5 (60% of 100%, major sixth)\n      incorporating gutter width */\n\naside { float : right; width : 36%; }\n\nOn devices with a 3:4 aspect ratio, this works even better in landscape orientation.\n\nWhile not every screen over 768 pixels wide will have 3:4 proportions, the range of intervals informing the design ensure harmonious relationships between the different parts of the layout.\n\nFor wide screens proper (break point at 1,280 pixels) we can employ a new set of harmonious intervals. Many laptop and desktop screens have a 16:10 aspect ratio, which boils down to 8:5, equivalent to the minor sixth (5:8). Combined with a minor third (5:6) and the octave (1:2), this creates a new harmony appropriate to these devices. Let\u2019s increase the font size and change the image\u2019s aspect ratio to match:\n\nhtml { font-size: 120%; line-height: 1.6; }\n   /* font-size increased for wider screens from 16px to 19.2px\n      (5:6 = minor third)\n      font-size:line-height = 19.2:30.72 = 5:8 = minor sixth */\n\nfigure img { margin: -12.5% 0 0 ; }\t\n   /* using -ve margin combined with overflow:hidden\n      on the figure element\n      to crop the image from 4:3 to 8:5 = minor sixth */\n\nA wide screen with a 8:5 (16:10) aspect ratio and an image to match.\n\nWith more pixels at our disposal, we can also now use the musical interval ratios to determine the width of the layout, and change the column proportions as well:\n\nsection { margin: 0 auto; width: 83.333%; }\n   /* content width:screen width = 5:6 = minor third */\n\narticle { width: 60%; }\n   /* width of main column 5:8 (62.5% of 100%, minor sixth)\n      incorporating gutter width */\n\naside { width: 35%; }\n\nWith some carefully targeted media queries, we can begin to reach towards fulfilling the second and third tenets of Boulton\u2019s new canon for web design: connecting the parts of content through relationships embodied in the layout design; and binding the content to the devices people use to access it.\n\nCoda\n\nMusical interval ratios and screen aspect ratios reveal more than convenient correspondence. These proportions work on a deep aesthetic level. Much is claimed for the golden ratio \u03c6, but none of the screens pervading our lives use it. Perhaps that\u2019s an accident of technology, but can making screens to \u03c6\u2019s proportions be more difficult or expensive than 2:3 or 3:4 or 16:10? Here, then, is not just one but a set of proportions with a uniquely human focus, originating in nature, recognized in antiquity, fundamental still.\n\nWe find music to be an art steeped with meaning, yet, unlike literary and representational arts, purely instrumental music has no obvious semantic content. It boasts an ability to express emotions while remaining an abstract art in some sense, which makes it very like design. These days, we\u2019re rightly encouraged to design for emotion, to make our users\u2019 experience meaningful, seductive, delightful. Using musical ideas and principles in our designs can help achieve those ends.\n\nLet\u2019s not be na\u00efve, of course; designing web pages is even less like composing music than it\u2019s like designing for print. In visual design, the eye will always be sovereign to the ear; following these principles will only get us so far. We cannot truly claim that a carefully composed web page layout will have the same qualities and effect as any musical patterns that inform it. In music, a set of intervals is always harmonious in relation to other sets of intervals: music rarely stands still. What aspect ratios will future screens take? Already today there is great variation in devices and support for media queries (and within that, support for device-aspect-ratio). And what of non-western musical traditions? Or rhythm, form, tempo and dynamics? What I\u2019ve demonstrated above is only a suggestion, a tentative exploration of one possible way forward.\n\nBut as our discipline matures and we become more articulate about what we do, we must look longer and deeper into areas of human endeavour already rich with value. Music is a fertile ground to explore and has the potential to yield up new approaches for web design.\n\nFootnotes\n\n \n Just intonation is a system of tuning that uses small integers to describe the musical intervals, based initially on the perfect fifth, that most consonant of intervals. Simple instruments such as vibrating strings and natural horns, as well as unaccompanied voices, tend to fall into just intonation naturally.", "year": "2011", "author": "Owen Gregory", "author_slug": "owengregory", "published": "2011-12-09T00:00:00+00:00", "url": "https://24ways.org/2011/composing-the-new-canon/", "topic": "design"}
{"rowid": 311, "title": "Designing Imaginative Style Guides", "contents": "(Living) style guides and (atomic) patterns libraries are \u201call the rage,\u201d as my dear old Nana would\u2019ve said. If articles and conference talks are to be believed, making and using them has become incredibly popular. I think there are plenty of ways we can improve how style guides look and make them better at communicating design information to creatives without it getting in the way of information that technical people need.\nGuides to libraries of patterns\nMost of my consulting work and a good deal of my creative projects now involve designing style guides. I\u2019ve amassed a huge collection of brand guidelines and identity manuals as well as, more recently, guides to libraries of patterns intended to help designers and developers make digital products and websites.\nTwo pages from one of my Purposeful style guide packs. Designs \u00a9 Stuff & Nonsense.\n\u201cStyle guide\u201d is an umbrella term for several types of design documentation. Sometimes we\u2019re referring to static style or visual identity guides, other times voice and tone. We might mean front-end code guidelines or component/pattern libraries. These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.\nOK, that was mean, not everyone\u2019s going to think an unimaginative style guide design is a problem. After all, as long as a style guide contains information people need, how it looks shouldn\u2019t matter, should it?\nInspiring not encyclopaedic\nWell here\u2019s the thing. Not everyone needs to take the same information away from a style guide. If you\u2019re looking for markup and styles to code a \u2018media\u2019 component, you\u2019re probably going to be the technical type, whereas if you need to understand the balance of sizes across a typographic hierarchy, you\u2019re more likely to be a creative. What you need from a style guide is different.\nSure, some people1 need rules:\n\n\u201cDo this (responsive pattern)\u201d or \u201cdon\u2019t do that (auto-playing video.)\u201d \n\nThose people probably also want facts:\n\n\u201cUse this (hexadecimal value)\u201d and not that inaccessible colour combination.\u201d\n\nStyle guides need to do more than list facts and rules. They should demonstrate a design, not just document its parts. The best style guides are inspiring not encyclopaedic. I\u2019ll explain by showing how many style guides currently present information about colour. \nColours communicate\nI\u2019m sure you\u2019ll agree that alongside typography, colour\u2019s one of the most important ingredients in a design. Colour communicates personality, creates mood and is vital to an easily understandable interactive vocabulary. So you\u2019d think that an average style guide would describe all this in any number of imaginative ways. Well, you\u2019d be disappointed, because the most inspiring you\u2019ll find looks like a collection of chips from a paint chart.\n\nLonely Planet\u2019s Rizzo does a great job of separating its Design Elements from UI Components, and while its \u2018Click to copy\u2019\u00a0colour values are a thoughtful touch, you\u2019ll struggle to get a feeling for Lonely Planet\u2019s design by looking at their colour chips.\nLonely Planet\u2019s Rizzo style guide.\nLonely Planet approach is a common way to display colour information and it\u2019s one that you\u2019ll also find at Greenpeace, Sky, The Times and on countless more style guides.\n\n\n\n\n\nGreenpeace, Sky and The Times style guides.\nGOV.UK\u2014not a website known for its creative flair\u2014varies this approach by using circles, which I find  strange as circles don\u2019t feature anywhere else in its branding or design. On the plus side though, their designers have provided some context by categorising colours by usage such as text, links, backgrounds and more.\nGOV.UK style guide.\nGoogle\u2019s Material Design offers an embarrassment of colours but most helpfully it also advises how to combine its primary and accent colours into usable palettes.\nGoogle\u2019s Material Design.\nWhile the ability to copy colour values from a reference might be all a technical person needs, designers need to understand why particular colours were chosen as well as how to use them. \nInspiration not documentation\nFew style guides offer any explanation and even less by way of inspiring examples. Most are extremely vague when they describe colour:\n\n\u201cUse colour as a presentation element for either decorative purposes or to convey information.\u201d\n\nThe Government of Canada\u2019s Web Experience Toolkit states, rather obviously.\n\n\u201cCertain colors have inherent meaning for a large majority of users, although we recognize that cultural differences are plentiful.\u201d\n\nSalesforce tell us, without actually mentioning any of those plentiful differences. \nI\u2019m also unsure what makes the Draft U.S. Web Design Standards colours a \u201cdistinctly American palette\u201d but it will have to work extremely hard to achieve its goal of communicating \u201cwarmth and trustworthiness\u201d now. \nIn Canada, \u201cbold and vibrant\u201d colours reflect Alberta\u2019s \u201cdiverse landscape.\u201d \nAdding more colours to their palette has made Adobe \u201crich, dynamic, and multi-dimensional\u201d and at Skype, colours are \u201cbold, colourful (obviously) and confident\u201d although their style guide doesn\u2019t actually provide information on how to use them.\nThe University of Oxford, on the other hand, is much more helpful by explaining how and why to use their colours:\n\n\u201cThe (dark) Oxford blue is used primarily in general page furniture such as the backgrounds on the header and footer. This makes for a strong brand presence throughout the site. Because it features so strongly in these areas, it is not recommended to use it in large areas elsewhere. However it is used more sparingly in smaller elements such as in event date icons and search/filtering bars.\u201d\n\nOpenTable style guide.\nThe designers at OpenTable have cleverly considered how to explain the hierarchy of their brand colours by presenting them and their supporting colours in various size chips. It\u2019s also obvious from OpenTable\u2019s design which colours are primary, supporting, accent or neutral without them having to say so.\nArt directing style guides\nFor the style guides I design for my clients, I go beyond simply documenting their colour palette and type styles and describe visually what these mean for them and their brand. I work to find distinctive ways to present colour to better represent the brand and also to inspire designers. \nFor example, on a recent project for SunLife, I described their palette of colours and how to use them across a series of art directed pages that reflect the lively personality of the SunLife brand. Information about HEX and RGB values, Sass variables and when to use their colours for branding, interaction and messaging is all there, but in a format that can appeal to both creative and technical people.\nSunLife style guide. Designs \u00a9 Stuff & Nonsense.\nPurposeful style guides\nIf you want to improve how you present colour information in your style guides, there\u2019s plenty you can do.\nFor a start, you needn\u2019t confine colour information to the palette page in your style guide. Find imaginative ways to display colour across several pages to show it in context with other parts of your design. Here are two CSS gradient filled \u2018cover\u2019 pages from my Purposeful style sheets.\nColour impacts other elements too, including typography, so make sure you include colour information on those pages, and vice-versa.\nPurposeful. Designs \u00a9 Stuff & Nonsense.\nA visual hierarchy can be easier to understand than labelling colours as \u2018primary,\u2019 \u2018supporting,\u2019 or \u2018accent,\u2019 so find creative ways to present that hierarchy. You might use panels of different sizes or arrange boxes on a modular grid to fill a page with colour.\nDon\u2019t limit yourself to rectangular colour chips, use circles or other shapes created using only CSS. If irregular shapes are a part of your brand, fill SVG silhouettes with CSS and then wrap text around them using CSS shapes. \nPurposeful. Designs \u00a9 Stuff & Nonsense.\nSumming up\nIn many ways I\u2019m as frustrated with style guide design as I am with the general state of design on the web. Style guides and pattern libraries needn\u2019t be dull in order to be functional. In fact, they\u2019re the perfect place for you to try out new ideas and technologies. There\u2019s nowhere better to experiment with new properties like CSS Grid than on your style guide.\nThe best style guide designs showcase new approaches and possibilities, and don\u2019t simply document the old ones. Be as creative with your style guide designs as you are with any public-facing part of your website.\n\nPurposeful are HTML and CSS style guides templates designed to help you develop creative style guides and pattern libraries for your business or clients. Save time while impressing your clients by using easily customisable HTML and CSS files that have been designed and coded to the highest standards. Twenty pages covering all common style guide components including colour, typography, buttons, form elements, and tables, plus popular pattern library components. Purposeful style guides will be available to buy online in January.\n\n\n\n\nBoring people\u00a0\u21a9", "year": "2016", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2016-12-13T00:00:00+00:00", "url": "https://24ways.org/2016/designing-imaginative-style-guides/", "topic": "design"}
{"rowid": 325, "title": "\"Z's not dead baby, Z's not dead\"", "contents": "While Mr. Moll and Mr. Budd have pipped me to the post with their predictions for 2006, I\u2019m sure they won\u2019t mind if I sneak in another. The use of positioning together with z-index will be one of next year\u2019s hot techniques \n\nBoth has been a little out of favour recently. For many, positioned layouts made way for the flexibility of floats. Developers I speak to often associate z-index with Dreamweaver\u2019s layers feature. But in combination with alpha transparency support for PNG images in IE7 and full implementation of position property values, the stacking of elements with z-index is going to be big. I\u2019m going to cover the basics of z-index and how it can be used to create designs which \u2018break out of the box\u2019.\n\nNo positioning? No Z!\n\nRemember geometry? The x axis represents the horizontal, the y axis represents the vertical. The z axis, which is where we get the z-index, represents /depth/. Elements which are stacked using z-index are stacked from front to back and z-index is only applied to elements which have their position property set to relative or absolute. No positioning, no z-index. Z-index values can be either negative or positive and it is the element with the highest z-index value appears closest to the viewer, regardless of its order in the source. Furthermore, if more than one element are given the same z-index, the element which comes last in source order comes out top of the pile. \n\nLet\u2019s take three <div>s.\n\n<div id=\"one\"></div>\n <div id=\"two\"></div>\n <div id=\"three\"></div>\n\n #one { \n     position: relative; \n     z-index: 3;\n }\n\n #two { \n     position: relative; \n     z-index: 1;\n }\n\n #three {\n     position: relative; \n     z-index: 2;\n }\n\n\n\nAs you can see, the <div> with the z-index of 3 will appear closest, even though it comes before its siblings in the source order. As these three <div>s have no defined positioning context in the form of a positioned parent such as a <div>, their stacking order is defined from the root element <html>. Simple stuff, but these building blocks are the basis on which we can create interesting interfaces (particularly when used in combination with image replacement and transparent PNGs).\n\nBrand building\n\nNow let\u2019s take three more basic elements, an <h1>, <blockquote> and <p>, all inside a branding <div> which acts a new positioning context. By enclosing them inside a positioned parent, we establish a new stacking order which is independent of either the root element or other positioning contexts on the page.\n\n<div id=\"branding\">\n     <h1>Worrysome.com</h1>\n     <blockquote><p>Don' worry 'bout a thing...</p></blockquote>\n     <p>Take the weight of the world off your shoulders.</p>\n </div>\n\nApplying a little positioning and z-index magic we can both set the position of these elements inside their positioning context and their stacking order. As we are going to use background images made from transparent PNGs, each element will allow another further down the stacking order to show through. This makes for some novel effects, particularly in liquid layouts.\n\n(Ed: We\u2019re using n below to represent whatever values you require for your specific design.) \n\n#branding {\n    position: relative;\n    width: n;\n    height: n;\n    background-image: url(n);\n }\n\n #branding>h1 {\n    position: absolute;\n    left: n;\n    top: n;\n    width: n;\n    height: n;\n    background-image: url(h1.png);\n    text-indent: n;\n }\n\n #branding>blockquote {\n    position: absolute;\n    left: n;\n    top: n;\n    width: n;\n    height: n;\n    background-image: url(bq.png);\n    text-indent: n;\n\n }\n\n #branding>p {\n    position: absolute;\n    right: n;\n    top: n;\n    width: n;\n    height: n;\n    background-image: url(p.png);\n    text-indent: n;\n }\n\nNext we can begin to see how the three elements build upon each other.\n\n\n1. Elements outlined\n\n\n2. Positioned elements overlayed to show context\n\n\n3. Our final result\n\nMultiple stacking orders\n\nNot only can elements within a positioning context be given a z-index, but those positioning contexts themselves can also be stacked.\n\n\nTwo positioning contexts, each with their own stacking order\n\nInterestingly each stacking order is independent of that of either the root element or its siblings and we can exploit this to make complex layouts from just a few semantic elements. This technique was used heavily on my recent redesign of Karova.com.\n\nDissecting part of Karova.com\n\nFirst the XHTML. The default template markup used for the site places <div id=\"nav_main\"> and <div id=\"content\"> as siblings inside their container.\n\n<div id=\"container\">\n     <div id=\"content\">\n          <h2></h2>\n          <p></p>\n     </div>\n     <div id=\"nav_main\"></div>\n </div>\n\nBy giving the navigation <div> a lower z-index than the content <div> we can ensure that the positioned content elements will always appear closest to the viewer, despite the fact that the navigation comes after the content in the source.\n\n#content { \n     position: relative; \n     z-index: 2; \n }\n\n #nav_main { \n     position: absolute; \n     z-index: 1; \n }\n\nNow applying absolute positioning with a negative top value to the <h2> and a higher z-index value than the following <p> ensures that the header sits not only on top of the navigation but also the styled paragraph which follows it.\n\nh2 {\n     position: absolute;\n     z-index: 200;\n     top: -n;\n }\n\n h2+p {\n     position: absolute;\n     z-index: 100;\n     margin-top: -n;\n     padding-top: n;\n }\n\n\nDissecting part of Karova.com\n\nYou can see the full effect in the wild on the Karova.com site.\n\nHave a great holiday season!", "year": "2005", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2005-12-16T00:00:00+00:00", "url": "https://24ways.org/2005/zs-not-dead-baby-zs-not-dead/", "topic": "design"}
{"rowid": 329, "title": "Broader Border Corners", "contents": "A note from the editors:  Since this article was written the CSS border-radius property has become widely supported in browsers. It should be preferred to this image technique.\n                \n                \n                      \n                A quick and easy recipe for turning those single-pixel borders that the kids love so much into  into something a little less right-angled.\n\nHere\u2019s the principle: We have a box with a one-pixel wide border around it. Inside that box is another box that has a little rounded-corner background image sitting snugly in one of its corners. The inner-box is then nudged out a bit so that it\u2019s actually sitting on top of the outer box. If it\u2019s all done properly, that little background image can mask the hard right angle of the default border of the outer-box, giving the impression that it actually has a rounded corner.\n\nTake An Image, Finely Chopped\n\n\n\nAdd A Sprinkle of Markup\n\n<div id=\"content\">\n    <p>Lorem ipsum etc. etc. etc.</p>\n</div>\n\nThrow In A Dollop of CSS\n\n#content { \n     border: 1px solid #c03;\n}\n\n#content p {\n     background: url(corner.gif) top left no-repeat;\n     position: relative;\n     left: -1px;\n     top: -1px;\n     padding: 1em;\n     margin: 0;\n}\n\nBubblin\u2019 Hot\n\n\n\tThe content div has a one-pixel wide red border around it.\n\tThe paragraph is given a single instance of the background image, created to look like a one-pixel wide arc.\n\tThe paragraph is shunted outside of the box \u2013 back one pixel and up one pixel \u2013 so that it is sitting over the div\u2019s border. The white area of the image covers up that part of the border\u2019s corner, and the arc meets up with the top and left border.\n\tBecause, in this example, we\u2019re applying a background image to a paragraph, its top margin needs to be zeroed so that it starts at the top of its container.\n\n\nEt voil\u00e0. Bon app\u00e9tit.\n\nExtra Toppings\n\n\n\tIf you want to apply a curve to each one of the corners and you run out of meaningful markup to hook the background images on to, throw some spans or divs in the mix (there\u2019s nothing wrong with this if that\u2019s the effect you truly want \u2013 they don\u2019t hurt anybody) or use some nifty DOM Scripting to put the scaffolding in for you.\n\tNote that if you\u2019ve got more than one of these relative corners, you will need to compensate for the starting position of each box which is nested in an already nudged parent.\n\tYou\u2019re not limited to one pixel wide, rounded corners \u2013 the same principles apply to thicker borders, or corners with different shapes.", "year": "2005", "author": "Patrick Griffiths", "author_slug": "patrickgriffiths", "published": "2005-12-14T00:00:00+00:00", "url": "https://24ways.org/2005/broader-border-corners/", "topic": "design"}
{"rowid": 330, "title": "An Explanation of Ems", "contents": "Ems are so-called because they are thought to approximate the size of an uppercase letter M (and so are pronounced emm), although 1em is actually significantly larger than this. The typographer Robert Bringhurst describes the em thus:\n\n\n\tThe em is a sliding measure. One em is a distance equal to the type size. In 6 point type, an em is 6 points; in 12 point type an em is 12 points and in 60 point type an em is 60 points. Thus a one em space is proportionately the same in any size.\n\n\nTo illustrate this principle in terms of CSS, consider these styles:\n\n#box1 {\n     font-size: 12px;\n     width: 1em;\n     height: 1em;\n     border:1px solid black;\n}\n\n#box2 {\n     font-size: 60px;\n     width: 1em;\n     height: 1em;\n     border: 1px solid black;\n}\n\nThese styles will render like:\n\n M\n\nand\n\n M\n\nNote that both boxes have a height and width of 1em but because they have different font sizes, one box is bigger than the other. Box 1 has a font-size of 12px so its width and height is also 12px; similarly the text of box 2 is set to 60px and so its width and height are also 60px.", "year": "2005", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2005-12-02T00:00:00+00:00", "url": "https://24ways.org/2005/an-explanation-of-ems/", "topic": "design"}
{"rowid": 3, "title": "Project Hubs: A Home Base for Design Projects", "contents": "SCENE: A design review meeting. Laptop screens. Coffee cups.\n\nProject manager: Hey, did you get my email with the assets we\u2019ll be discussing? \n\nClient: I got an email from you, but it looks like there\u2019s no attachment.\n\nPM: Whoops! OK. I\u2019m resending the files with the attachments. Check again?\n\nClient: OK, I see them. It\u2019s homepage_v3_brian-edits_FINAL_for-review.pdf, right? \n\nPM: Yeah, that\u2019s the one.\n\nClient: OK, hang on, Bill\u2019s going to print them out. (3-minute pause. Small talk ensues.)\n\nClient: Alright, Bill\u2019s back. We\u2019re good to start. \n\nBrian: Oh, actually those homepage edits we talked about last time are in the homepage_v4_brian_FINAL_v2.pdf document that I posted to Basecamp earlier today.\n\nClient: Oh, OK. What message thread was that in? \n\nBrian: Uh, I\u2019m pretty sure it\u2019s in \u201cHomepage Edits and Holiday Schedule.\u201d\n\nClient: Alright, I see them. Bill\u2019s going back to the printer. Hang on a sec\u2026\n\n\n\nThis is only a slightly exaggerated version of my experience in design review meetings. \n\nThe design project dance is a sloppy one. It involves a slew of email attachments, PDFs, PSDs, revisions, GitHub repos, staging environments, and more. And while tools like Basecamp can help manage all these moving parts, it can still be incredibly challenging to extract only the important bits, juggle deliverables, and see how your project is progressing.\n\nEnter project hubs. \n\nProject hubs\n\nA project hub consolidates all the key design and development materials onto a single webpage presented in reverse chronological order. The timeline lives online (either publicly available or password protected), so that everyone involved in the team has easy access to it.\n\n A project hub.\n\nI was introduced to project hubs after seeing Dan Mall\u2019s open redesign of Reading Is Fundamental. Thankfully, I had a chance to work with Dan on two projects where I got to see firsthand how beneficial a project hub can be. Here\u2019s what makes a project hub great:\n\n\n\tServes as a centralized home base for the project\n\tTrains clients and teams to decide in the browser\n\tEasily and visually view project\u2019s progress\n\tProvides an archive for project artifacts\n\n\nA home base\n\nYour clients and colleagues can expect to get the latest and greatest updates to your project when visiting the project hub, the same way you\u2019d expect to get the latest information on a requested topic when you visit a Wikipedia page. That\u2019s the beauty of URIs that don\u2019t change. \n\nCreating a project hub reduces a ton of email volley nonsense, and eliminates the need to produce files and directories with staggeringly ridiculous names like design/12.13.13/team/brian/for_review/_FINAL/styletile_121313_brian-edits-final_v2_FINAL.pdf. The team can simply visit the project hub\u2019s URL and click the link to whatever artifact they need. Need to make an update? Simply update the link on the project hub. No more email tango and silly file names. \n\nDeciding in the browser\n\n\n\tLet\u2019s change the phrase \u201cdesigning in the browser\u201d to \u201cdeciding in the browser.\u201d\nDan Mall\n\n\nWe make websites, but all too often we find ourselves looking at web design artifacts in abstractions. We email PDFs to each other, glance at mockup JPGs on our desktops, and of course kill trees in order to print out designs so that we can scribble in the margins. All of these practices subtly take everyone further and further away from the design\u2019s eventual final resting place: the browser.\n\nBecause a project hub is just a simple webpage, reviewing designs is as easy as clicking some links, which keep your clients and teams in the browser. \n\nYou can keep people in the browser with yet another clever trick from the wily Dan Mall: instead of sending clients PDFs or JPGs, he created a simple webpage and tossed his static visuals into the template (you can view an example here). This forces clients to review web design work in the browser rather than launching a PDF viewer or Preview. \n\nNow this all might sound trivial to you (\u201cOf course my client knows that we\u2019re designing a website!\u201d), but keeping the design artifacts in the browser subconsciously helps remind everyone of the medium for which you\u2019re designing, which helps everyone focus on the right aspects of the design and have the right conversations. \n\nProgress over time\n\nWhen you\u2019re in the trenches, it\u2019s often hard to visualize how a project is progressing. Tools like Basecamp include discussions, files, to-dos, and more, which are all great tools but also make things a bit noisy. Project hubs provide you and your clients a quick and easy way to see at a glance how things are coming along. Teams can rest assured they\u2019re viewing the most current versions of designs, and managers can share progress with stakeholders simply by providing a link to the project hub. \n\nOver time, a project hub becomes an easily accessible archive of all the design decisions, which makes it easy to compare and contrast different versions of designs and prototypes.\n\nSetting up a project hub\n\nSetting up your own project hub is pretty simple. Simply create a webpage with some basic styles and branding. I\u2019ve created a project hub template that\u2019s available on GitHub if you want a jump-start.\n\nPublish the webpage to a URL somewhere that makes sense (we\u2019ve found that a subdomain of your site works quite well) and share it with everyone involved in the project. Bookmark it. Let everyone know that this is where design updates will be shared, and that they can always come back to the project hub to track the project\u2019s progress.\n\nWhen it comes time to share new updates, simply add a new node to the timeline and republish the webpage. Simple FTPing works just fine, but it might make sense to keep track of changes using version control. Our project hub for our open redesign of the Pittsburgh Food Bank is managed on GitHub, which means that I can make edits to the hub right from GitHub. Thanks to the magical wizardry of webhooks, I can automatically deploy the project hub so that everything stays in sync. That\u2019s the fancy-pants way to do it, and is certainly not a requirement. As long as you\u2019re able to easily make edits and keep your project hub up to date, you\u2019re good to go. \n\nSo that\u2019s the hubbub\n\nProject hubs can help tame the chaos of the design process by providing a home base for all key design and development materials. Keep the design artifacts in the browser and give clients and colleagues quick insight into your project\u2019s progress.\n\nHappy hubbing!", "year": "2013", "author": "Brad Frost", "author_slug": "bradfrost", "published": "2013-12-17T00:00:00+00:00", "url": "https://24ways.org/2013/project-hubs/", "topic": "process"}
{"rowid": 4, "title": "Credits and Recognition", "contents": "A few weeks ago, I saw a friendly little tweet from a business congratulating a web agency on being nominated for an award. The business was quite happy for them and proud to boot \u2014 they commented on how the same agency designed their website, too.\n\nWhat seemed like a nice little shout-out actually made me feel a little disappointed. Why? In reality, I knew that the web agency didn\u2019t actually design the site \u2014 I did, when I worked at a different agency responsible for the overall branding and identity.\n\nI certainly wasn\u2019t disappointed at the business \u2014 after all, saying that someone designed your site when they were responsible for development is an easy mistake to make. Chances are, the person behind the tweets and status updates might not even know the difference between words like design and development. \n\nWhat really disappointed me was the reminder of how many web workers out there never explain their roles in a project when displaying work in a portfolio. If you\u2019re strictly a developer and market yourself as such, there might be less room for confusion, but things can feel a little deceptive if you offer a wide range of services yet never credit the other players when collaboration is part of the game. Unfortunately, this was the case in this situation. Whatever happened to credit where credit\u2019s due?\n\nAdvertising attribution\n\nHave you ever thumbed through an advertising annual or browsed through the winners of an advertising awards website, like the campaign below from Kopenhagen Chocolate on Advertising Age? If so, it\u2019s likely that you\u2019ve noticed some big differences in how the work is credited.\n\n Everyone involved in a creative advertising project is mentioned.\n\nArt directors, writers, creative directors, photographers, illustrators and, of course, the agency all get a fair shot at fifteen minutes of fame. Why can\u2019t we take this same idea and introduce it to our own showcases?\n\nCrediting on client sites\n\nAh, the good old days of web rings, guestbooks, and under construction GIFs, when slipping in a cheeky \u201cdesigned by\u201d link in the footer of your masterpiece was just another common practice. These days most clients, especially larger companies and corporations, aren\u2019t willing to have any names on their site except their own. \n\nIf you\u2019d still like to leave a little proof of authorship on a website, consider adding a humans.txt file to the root of the site and, if possible, add an author tag in the <head> of the site:\n\n<link type=\"text/plain\" rel=\"author\" href=\"http://domain/humans.txt\">\n\nIt\u2019s a great way to add more detailed information than just a meta name without being intrusive. The example on the humanstxt.org website serves to act as a guideline, but how much detail you add is completely up to you and your team.\n\n Part of the humans.txt file on humanstxt.org\n\nAlternatively, you can use the HTML5 rel=\"author\" attribute to link to information about the author of the page in the form of a mailto: address, a link to a contact form, or a separate authors page.\n\nCrediting in portfolios\n\nWhile humans.txt is a great approach when you\u2019re authoring a site, it\u2019s even more important to clearly define your role in your own portfolio. \n\nWhile I believe it\u2019s proper etiquette to include the names of folks you collaborated with, sometimes it might not be necessary (or even possible) to list every single person, especially if you\u2019ve worked with a large agency. \n\n\u201cFake it till you make it\u201d is not a term that should apply to your portfolio. Clearly stating your own responsibilities means that nobody else browsing your work samples will assume that you did more than your actual share, and being ambiguous about your role isn\u2019t fair to yourself, or others. \n\nBefore adding any work to your portfolio, ensure that you have permission from your client. Even if you included a clause in your contract about being allowed to post your work online, it\u2019s always best to double-check. Sometimes you might not know if your work has been officially launched, and leaking something before it\u2019s ready is bound to make a client frown.\n\nExamples\n\nThere are plenty of portfolios out there that we can use for inspiration. Here are some examples that I like from other folks in the web industry:\n\nAnna Debenham\n\n In her portfolio, Anna outlines her responsibilities and those of others.\n\nIn the description, Anna clearly explains her duties of doing the HTML and CSS, along with performing research and testing the prototype in schools. She also credits Laura Kalbag for the design work.\n\nNaomi Atkinson Design\n\nThe work portfolio of Naomi Atkinson Design is short and to the point \u2014 they were responsible for the iPhone app design and IA for Artspotter.\n\n The portfolio of Naomi Atkinson Design states clearly what they did.\n\nAmber Weinberg\n\nAmber Weinberg is strictly a developer, but a potential client could see her portfolio and assume she might be a designer as well. To avoid any misunderstandings, she states her roles up front in a section called \u201cWhat I Did,\u201d supported by examples of her code.\n\n Amber Weinberg sets out all her roles in each of her portfolio\u2019s case studies.\n\nWhat if someone doesn\u2019t want to be credited?\n\nLet\u2019s face it \u2014 we\u2019ve all been there. A project, for whatever reason, turns out to be an absolute disaster and we don\u2019t feel like it\u2019s an accurate representation of the quality of our work. \n\nIf you\u2019re crediting someone else but suspect they might rather pretend it never happened, be sure to drop them a line and ask if they\u2019d like to be included. And, if someone contacts you and asks to remove their name, don\u2019t feel offended \u2014 just politely remove it.\n\nGet updating!\n\nNow that the holiday season is almost here, many of you might be planning to set aside some time for personal projects. Grab yourself a gingerbread latte and get those portfolios up to date. Remember, It doesn\u2019t have to be long-winded, just honest. Happy holidays!", "year": "2013", "author": "Geri Coady", "author_slug": "gericoady", "published": "2013-12-16T00:00:00+00:00", "url": "https://24ways.org/2013/credits-and-recognition/", "topic": "process"}
{"rowid": 5, "title": "Managing a Mind", "contents": "On 21 May 2013, I woke in a hospital bed feeling exhausted, disorientated and ashamed. The day before, I had tried to kill myself.\n\nIt\u2019s very hard to write about this and share it. It feels like I\u2019m opening up the deepest recesses of my soul and laying everything bare, but I think it\u2019s important we share this as a community. Since starting tentatively to write about my experience, I\u2019ve had many conversations about this: sharing with others; others sharing with me. I\u2019ve been surprised to discover how many people are suffering similarly, thinking that they\u2019re alone. They\u2019re not.\n\nDue to an insane schedule of teaching, writing, speaking, designing and just generally trying to keep up, I reached a point where my buffers completely overflowed. I was working so hard on so many things that I was struggling to maintain control. I was living life on fast-forward and my grasp on everything was slowly slipping.\n\nOn that day, I reached a low point \u2013 the lowest point of my life \u2013 and in that moment I could see only one way out. I surrendered. I can\u2019t really describe that moment. I\u2019m still grappling with it. All I know is that I couldn\u2019t take it any more and I gave up.\n\nI very nearly died.\n\nI\u2019m very fortunate to have survived. I was admitted to hospital, taken there unconscious in an ambulance. On waking, I felt overwhelmed with shame and overcome with remorse, but I was resolved to grasp the situation and address it. The experience has forced me to confront a great deal of issues in my life; it has also encouraged me to seek a deeper understanding of my situation and, in particular, the mechanics of the mind.\n\nThe relentless pace of change\n\nWe work in a fast-paced industry: few others, if any, confront the daily challenges we face. The landscape we work within is characterised by constant flux. It\u2019s changing and evolving at a rate we have never experienced before. Few industries reinvent themselves yearly, monthly, weekly\u2026 Ours is one of these industries. Technology accelerates at an alarming rate and keeping abreast of this change is challenging, to say the least.\n\nAs designers it can be difficult to maintain a knowledge bank that is relevant and fit for purpose. We\u2019re on a constant rollercoaster of endless learning, trying to maintain the pace as, daily, new ideas and innovations emerge \u2014 in some cases fundamentally changing our medium.\n\nUnder the pressure of client work or product design and development, it can be difficult to find the time to focus on learning the new skills we need to remain relevant and functionally competent. The result, all too often, is that the edges of our days have eroded. We no longer work nine to five; instead we work eight to six, and after the working day is over we regroup to spend our evenings learning. It\u2019s an unsustainable situation.\n\nFrom the workshop to the web\n\nAdded to this pressure to keep up, our work is now undertaken under a global gaze, conducted under an ever-present spotlight. Tools like Dribbble, Twitter and others, while incredibly powerful, have an unfortunate side effect, that of unfolding your ideas in public. This shift, from workshop to web, brings with it additional pressure.\n\nIn the past, the early stages of creativity took place within the relative safety of the workshop, an environment where one could take risks and gather feedback from a trusted few. We had space to make and space to break. No more. Our industry\u2019s focus (and society\u2019s focus) on sharing, leads us now to play out our decisions in public. This shift has changed us culturally, slowly but surely easing every aspect of our process \u2013 and lives \u2013 from private to public. This is at once liberating and debilitating.\n\nIf you\u2019re not careful, an addiction to followers, likes, retweets, page views and other forms of measurement can overwhelm you. When you release your work into the wild and all it\u2019s greeted with is silence, it can cripple you.\n\nReflecting on this, in an insightful article titled Derailed, Rogie King asks, \u201cCan social popularity take us off the course of growth and where we were intended to go?\u201d He makes a powerful point, that perhaps we might focus on what really matters, setting aside statistics. He concludes that to grow as practitioners we might be best served by seeking out critique through other avenues, away from the social spotlight.\n\nOn status anxiety and impostor syndrome\n\nFollowing my experience I embarked on a period of self-reflection. I wanted to discover what had driven me to take the course of action I had. I wanted to ensure it never happened again. I wanted to understand how the mind works and, in so doing, learn a little more about myself.\n\nI\u2019ve only begun this journey, but two things I discovered resonated with me: the twin pressures of status anxiety and impostor syndrome.\n\nIn his excellent book Status Anxiety, the philosopher Alain de Botton explores a growing concern with status anxiety, a worry about how others perceive us and how this shapes our relationship with the world. He states:\n\n\n\tWe all worry about what others think of us. We all long to succeed and fear failure. We all suffer \u2013 to a greater or lesser degree, usually privately and with embarrassment \u2013 from status anxiety. [\u2026] This is an almost universal anxiety that rarely gets mentioned directly: an anxiety about what others think of us; about whether we\u2019re judged a success or a failure, a winner or a loser.\n\n\nWe see these pressures played out and amplified in the social sphere we all inhabit. We are social animals and we cannot help but react to the landscape we live and work within. Even if your work receives the public praise you so secretly desire, you find yourself questioning this praise.\n\nA psychological phenomenon in which sufferers are unable to internalise their accomplishments, impostor syndrome is far more widespread than you\u2019d imagine. The author Leigh Buchanan describes it as \u201cA fear that one is not as smart or capable as others think.\u201d As she puts it, \u201cPeople who feel like frauds chalk up their accomplishments to external factors such as luck and timing, or worry they are coasting on charm and personality rather than on talent.\u201d\n\nAt the bottom, this was all I could see. I felt overwhelmed by others\u2019 perception of me. Was I a success or a failure? Would I be discovered as the fraud I\u2019d convinced myself that I was? These twin pressures \u2013 that I was unconscious of at the time \u2013 had lead me to a place of crippling self-doubt, questioning my very existence.\n\nThe act of discovery, of investigating how the mind functions, led me to a deeper understanding of myself. Developing an awareness of psychology and learning about conditions like status anxiety and impostor syndrome helped me to understand and recognise how my mind worked, enabling me to manage it more effectively.\n\n\n\nMake it count\n\nReflecting upon my experience, I began to regroup, to focus on what really mattered. I\u2019d taken on too much \u2014 as I believe many of us do. I was guilty of wanting to do all the things. I started to introduce pauses. Before blindly saying yes to everything, I forced myself to pause and ask: \u201cIs this important?\u201d\n\nOur community offers us huge benefits, but an always-on culture in which we\u2019re bombarded daily by opportunity places temptation in our paths. It\u2019s easy to get sucked in to a vortex of wanting to be a part of everything. It\u2019s important, however, to focus. As Simon Collison puts it:\n\n\n\tI cull and surrender topics. Then I focus on my strengths, mastering my core skills.\n\n\nWe only have so much time and we can only do so much. It\u2019s impossible, indeed futile, to try to do everything. Sometimes we need to step back a little and just enjoy life, enjoy others\u2019 achievements, without feeling the need to be actively involved ourselves.\n\nAs Mahatma Ghandi put it:\n\nA \u2018no\u2019 uttered from deepest conviction is better and greater than a \u2018yes\u2019 merely uttered to please, or what is worse, to avoid trouble.\nYoung India, volume 9, 1927\n\n\nWe need to learn to say no a little more often. We need to focus on the work that matters. This, coupled with an understanding of the mind and how it works, can help us achieve a happier balance between work and life.\n\nDon\u2019t waste your time. You only have one life. Make it count.", "year": "2013", "author": "Christopher Murphy", "author_slug": "christophermurphy", "published": "2013-12-21T00:00:00+00:00", "url": "https://24ways.org/2013/managing-a-mind/", "topic": "process"}
{"rowid": 10, "title": "Home Kanban for Domestic Bliss", "contents": "My wife is an architect. I\u2019m a leader of big technical teams these days, but for many years after I was a dev I was a project/program manager. Our friends and family used to watch Grand Designs and think that we would make the ideal team \u2014 she could design, I could manage the project of building or converting whatever dream home we wanted.\n\nThen we bought a house.\n\nA Victorian terrace in the north-east of England that needed, well, a fair bit of work. The big decisions were actually pretty easy: yes, we should knock through a double doorway from the dining room to the lounge; yes, we should strip out everything from the utility room and redo it; yes, we should roll back the hideous carpet in the bedrooms upstairs and see if we could restore the original wood flooring.\n\nThose could be managed like a project.\n\nWhat couldn\u2019t be was all the other stuff. Incremental improvements are harder to schedule, and in a house that\u2019s over a hundred years old you never know what you\u2019re going to find when you clear away some tiles, or pull up the carpets, or even just spring-clean the kitchen (\u201cErm, hon? The paint seems to be coming off. Actually, so does the plaster\u2026\u201d). A bit like going in to fix bugs in code or upgrade a machine \u2014 sometimes you end up quite far down the rabbit hole.\n\nAnd so, as we tried to fit in those improvements in our evenings and weekends, we found ourselves disagreeing. Arguing, even. We were both trying to do the right thing (make the house better) but since we were fitting it in where we could, we often didn\u2019t get to talk and agree in detail what was needed (exactly how to make the house better). And it\u2019s really frustrating when you stay up late doing something, just to find that your other half didn\u2019t mean that they meant this instead, and so your effort was wasted.\n\nThen I saw this tweet from my friend and colleague Jamie Arnold, who was using the same kanban board approach at home as we had instituted at the UK Government Digital Service to manage our portfolio.\n\nMrs Arnold embraces Kanban wall at home. Disagreements about work in progress and priority significantly reduced.. ;) pic.twitter.com/407brMCH\u2014 Jamie Arnold (@itsallgonewrong) October 27, 2012\n\nAnd despite Jamie\u2019s questionable taste in fancy dress outfits (look closely at that board), he is a proper genius when it comes to processes and particularly agile ones. So I followed his example and instituted a home kanban board.\n\nWhat is this kanban of which you speak?\n\nKanban boards are an artefact from lean manufacturing \u2014 basically a visualisation of a production process. They are used to show you where your bottlenecks are, or where one part of the process is producing components faster than another part of the process can cope. Identifying the bottlenecks leads you to set work in progress (WIP) limits, so that you get an overall more efficient system.\n\nIncreasingly kanban is used as an agile software development approach, too, especially where support work (like fixing bugs) needs to be balanced with incremental enhancement (like adding new features).\n\nI\u2019m a big advocate of kanban when you have a system that needs to be maintained and improved by the same team at the same time. Rather than the sprint-based approach of scrum (where the next sprint\u2019s stories or features to be delivered are agreed up front), kanban lets individuals deal with incidents or problems that need investigation and bug fixing when urgent and important. Then, when someone has capacity, they can just go to the board and pull down the next feature to develop or test.\n\nSo, how did we use it?\n\nOne of the key tenets of kanban is that you visualise your workflow, so we put together a whiteboard with columns: Icebox; To Do Next; In Process; Done; and also a section called Blocked. Then, for each thing that needed to happen in the house, we put it on a Post-it note and initially chucked them all in the Icebox \u2014 a collection with no priority assigned yet.\n\nEach week we looked at the Icebox and pulled out a set of things that we felt should be done next. This was pulled into the To Do Next column, and then each time either of us had some time, we could just pull a new thing over into the In Process column. We agreed to review at the end of each week and move things to Done together, and to talk about whether this kanban approach was working for us or not.\n\nWe quickly learned for ourselves why kanban has WIP limits as a key tenet \u2014 it\u2019s tempting to pull everything into the To Do Next column, but that\u2019s unrealistic. And trying to do more than one or two things each at a given time isn\u2019t terribly productive owing to the cost of task switching. So we tend to limit our To Do Next to about seven items, and our In Process to about four (a max of two each, basically).\n\nWe use the Blocked column when something can\u2019t be completed \u2014 perhaps we can\u2019t fix something because we discovered we don\u2019t have the required tools or supplies, or if we\u2019re waiting for a call back from a plumber. But it\u2019s nice to put it to one side, knowing that it won\u2019t be forgotten.\n\nWhat helped the most?\n\nIt wasn\u2019t so much the visualisation that helped us to see what we needed to do, but the conversation that happened when we were agreeing priorities, moving them to In Process and then on to Done made the biggest difference. Getting clear on the order of importance really is invaluable \u2014 as is getting clear on what Done really means!\n\nThe Blocked column is also great, as it helps us keep track of things we need to do outside the house to make sure we can make progress. We also found it really helpful to examine the process itself and figure out whether it was working for us. For instance, one thing we realised is it\u2019s worth tracking some regular tasks that need time invested in them (like taking recycling that isn\u2019t picked up to the recycling centre) and these used to cycle around and around. So they were moved to Done as part of our weekly review, but then immediately put back in the Icebox to float back to the top again at a relevant time.\n\nBut the best thing of all? That moment where we get to mark something as done! It\u2019s immensely satisfying to review at the end of the week and have a physical marker of the progress you\u2019ve made.\n\nAll in all, a home kanban board turned out to be a very effective way to pull tasks through stages rather than always trying to plan them out in advance, and definitely made collaboration on our home tasks significantly smoother. Give it a try!", "year": "2013", "author": "Meri Williams", "author_slug": "meriwilliams", "published": "2013-12-14T00:00:00+00:00", "url": "https://24ways.org/2013/home-kanban-for-domestic-bliss/", "topic": "process"}
{"rowid": 25, "title": "The Introvert Owner\u2019s Manual", "contents": "Nobody realizes that some people expend tremendous energy merely to be normal.\nAlbert Camus\n\n\n\u201cWhatever you plan, just make sure there are lots of people there,\u201d said my husband in the run-up to his birthday last year. A few months later, before my own birthday, I uttered, \u201cWhatever you plan, just make sure it is only me and you.\u201d\n\nI am an introvert. It is very likely some of you are too, or that you live, work or fraternise with one. Despite there being quite a few of us out there \u2013 some say as many as one third of the population, others as little as ten per cent \u2013 I think our professional and social lives are biased towards a definition of normality that is more accepting of the extrovert. I hope that by reading this article you will gain some insight to what goes on inside the head of the introvert(s) that you know and understand how to relate to them in a way that respects their disposition.\n\nBefore we go any further, I should define what exactly being an introvert means, and, equally important, what it does not. Only once this is established will you be able to handle your introvert correctly.\n\nWhat defines an introvert\n\nThe simplest and most accurate way of describing an introvert is that she uses up energy in social situations and needs to be in solitude to recharge.\n\nTo explain what I mean, let us take the example of the The Sims: when you create a Sim, you can choose (among other characteristics) whether it will be outgoing or not. If the Sim is outgoing, when you play the game you need to make sure it interacts as much as possible with other Sims or its mood indicator (the plumbob) will become red and that is a bad thing. Conversely, if your Sim is not outgoing, when you put it in too many social situations its plumbob will become red too.\n\nSo your (real life) introvert might think you are great (you might even be her best friend, her spouse or her child), but if her plumbob is red, or nearly, she might just need a little time and space to recharge before she is ready to interact.\n\nThis is not the same thing as being shy or in a bad mood all the time. We are not necessarily awkward in social situations, but, if we have not had the time to recharge, being social might be almost impossible. This explains why your introvert will likely ask who will be at the gathering you have planned, for how long she will have to stay there, and what she will be doing before and after the event. It is the equivalent of you wanting to know if there will be power sockets in the restaurant to charge your iPhone \u2013 asking this does not mean you don\u2019t want to attend.\n\nThe explanation above might be a simplistic way of looking at things, but I would say it is one that introverts can relate to; call it a minimalist approach to socialisation.\n\nCaring for your introvert\n\nArticles and conversations about introversion usually focus on how to fix the condition and how to make introverts more outgoing: a clear example of our society\u2019s bias towards the normality of extroversion. Avoid this. You will not be able to convert your introvert into an extrovert. Believe it or not, there is nothing wrong with her.\n\nIn her 2012 TED talk, \u201cThe power of introverts\u201d, Susan Cain pointed to the fact that places like school and work are designed for extroverts: students and workers are required to constantly work in groups and speaking up is highly valued. Both types are evaluated against the same criteria and more often than not people are expected to excel at being outspoken to be considered well rounded.\n\nObviously, this is not the right way to appraise your introvert. Comparing your introvert with an extrovert using the same parameters and simply asking her to behave more like an extrovert is a mistake and something that will only perpetuate an introvert\u2019s idea that the problem lies with her.\n\nSpeaking up\n\nYour introvert is likely to have strong opinions and ideas, and to have been listening to other people speak at meetings and workshops. Help her voice those thoughts by creating an environment where everyone stops and listens when someone speaks instead of one which fosters interruptions. Show her that it is acceptable for someone to take time to think before they speak: silences are OK. Allow her the freedom to be herself instead of pressuring her to change an innate quality.\n\nIt is not uncommon to find an introvert who likes to express ideas in writing. The world of web professionals excels in the spread of knowledge that is shared and sought through the written word. Give your introvert the necessary time and tools to write about the job, if she is that way inclined; this might be a good alternative to asking her to speak out.\n\nGroup work\n\nI remember the sinking feeling whenever I heard my teachers say the dreaded words: \u201cAnd now you\u2019re going to break out into groups of\u2026\u201d Being an introvert does not mean you do not like people (or like to be around or work with others). It is just that activities such as group work will invariably drain your introvert\u2019s energy rapidly. Your introvert\u2019s batteries will need to be fully charged for her to be at her best and afterwards she will most likely need to recharge.\n\nQuiet time\n\nThese days, one of the things that I value most at work is the ability to have moments to create and to think in solitude. When I am able to have those moments at the right time I will in turn be happy to participate in group conversations and tasks. Allow your introvert to have those moments: this does not mean she will have to work from home one day a week (but maybe it will); it might simply mean allowing her to take her laptop and her notebook and work from the empty side of the office, or from the coffee shop downstairs for an hour or two. In all likelihood she will come back fully recharged and ready to engage in more social activities \u2013 her plumbob will again be bright green.\n\nLeadership\n\nDo not think that your introvert cannot lead. Cain notes that introverted leaders are more likely to let their proactive employees run with their ideas instead of taking the ideas as their own. I would say that is a positive attribute in a leader. Maybe next time a project starts, talk to your introvert about the possibility of her being in a leadership position or of having more responsibility: you might be surprised at her ability to plan and foresee potential obstacles in the project.\n\nFinal thoughts\n\nYou would not tell someone with dyslexia to get better at spelling without giving her the right tools and enough time to do so. Equally, do not ask your introvert to be more outgoing, or to turn her frown upside down, without giving her the space to do so.\n\nI believe that everyone is an introvert at some point. Everyone needs a moment of solitude now and then, and the work we do requires frequent periods of deep focus and concentration. Striving to create workplaces, classrooms, homes that allow introverts to shine and be comfortable in their skin has the potential to also make those places more balanced for everyone else.\n\nResources and further reading\n\n\n\tThe power of introverts\n\t10 myths about introverts\n\tSusan Cain\u2019s 2014 TED Talk | Announcing the Quiet Revolution\n\tHelp Shy Kids \u2014 Don\u2019t Punish Them\n\tThe Introvert Advantage\n\t6 Things You Thought Wrong About Introverts\n\tExtraversion and introversion", "year": "2014", "author": "Inayaili de Le\u00f3n Persson", "author_slug": "inayailideleon", "published": "2014-12-13T00:00:00+00:00", "url": "https://24ways.org/2014/the-introvert-owners-manual/", "topic": "process"}
{"rowid": 34, "title": "Collaborative Responsive Design Workflows", "contents": "Much has been written about workflow and designer-developer collaboration in web design, but many teams still struggle with this issue; either with how to adapt their internal workflow, or how to communicate the need for best practices like mobile first and progressive enhancement to their teams and clients. Christmas seems like a good time to have another look at what doesn\u2019t work between us and how we can improve matters.\n\nWhy is it so difficult?\n\nWe\u2019re still beginning to understand responsive design workflows, acknowledging the need to move away from static design tools and towards best practices in development. It\u2019s not that we don\u2019t want to change\u00a0\u2013 so why is it so difficult?\n\nChanging the way we do something that has become routine is always problematic, even with small things, and the changes today\u2019s web environment requires from web design and development teams are anything but small.\n\nAlthough developers also have a host of new skills to learn and things to consider, designers are probably the ones pushed furthest out of their comfort zones: as well as graphic design, a web designer today also needs an understanding of interaction design and ergonomics, because more and more websites are becoming tools rather than pages meant to be read like a book or magazine. In addition to that there are thousands of different devices and screen sizes on the market today that layout and interactions need to work on.\n\nThese aspects make it impossible to design in a static design tool, so beyond having to learn about new aspects of design, the designer has to either learn how to code or learn to work with a responsive design tool.\n\nWhy do it\n\nThat alone is enough to leave anyone overwhelmed, as learning a new skill takes time and slows you down in a project \u2013 and on most projects time is in short supply. Yet we have to make time or fall behind in the industry as others pitch better, interactive designs. For an efficient workflow, both designers and developers must familiarise themselves with new tools and techniques.\n\nA designer has to be able to play with ideas, make small adjustments here and there, look at the result, go back to the settings and make further adjustments, and so on. You can only realistically do that if you are able to play with all the elements of a design, including interactivity, accessibility and responsiveness.\n\nFiguring out the right breakpoints in a layout is one of the foremost reasons for designing in a responsive design tool. Even if you create layouts for three viewport sizes (i.e. smartphone, tablet and the most common desktop size), you\u2019d only cover around 30% of visitors and you might miss problems like line breaks and padding at other viewport sizes.\n\nAnother advantage is consistency. In static design tools changes will not be applied across all your other layouts. A developer referring back to last week\u2019s comps might work with outdated metrics. Furthermore, you cannot easily test what impact changes might have on previously designed areas. In a dynamic design tool such changes will be applied to the entire design and allow you to test things in site areas you had already finished.\n\nNo static design tool allows you to do this, and having somebody else produce a mockup from your static designs or wireframes will duplicate work and is inefficient.\n\nHow to do it\n\nWhen working in a responsive design tool rather than in the browser, there is still the question of how and when to communicate with the developer. I have found that working with Sass in combination with a visual style guide is very efficient, but it does need careful planning: fundamental metrics for padding, margins and font sizes, but also design elements like sliders, forms, tabs, buttons and navigational elements, should be defined at the beginning of a project and used consistently across the site. Working with a grid can help you develop a consistent design language across your site.\n\nCreate a visual style guide that shows what the elements look like and how they behave across different screen sizes \u2013 and when interacted with. Put all metrics on paddings, margins, breakpoints, widths, colours and so on in a text document, ideally with names that your developer can use as Sass variables in the CSS. For example:\n\n$padding-default-vertical: 1.5em;\n\nDevelopers, too, need an efficient workflow to keep code maintainable and speed up the time needed for more complex interactions with an eye on accessibility and performance. CSS preprocessors like Sass allow you to work with variables and mixins for default rules, as well as style sheet partials for different site areas or design elements. Create your own boilerplate to use for your projects and then update your variables with the information from your designer for each individual project.\n\nHow to get buy-in\n\nOne obstacle when implementing responsive design, accessibility and content strategy is the logistics of learning new skills and iterating on your workflow. Another is how to sell it. You might expect everyone on a project (including the client) to want to design and develop the best website possible: ultimately, a great site will lead to more conversions. However, we often hear that people find it difficult to convince their teammates, bosses or clients to implement best practices.\n\nWhy is that? Well, I believe a lot of it is down to how we sell it. You will have experienced this yourself: some people you trust to know what they are talking about, and others you don\u2019t. Think about why you trust that first person but don\u2019t buy what the other one is telling you. It is likely because person A has a self-assured, calm and assertive demeanour, while person B seems insecure and apologetic. To sell our ideas, we need to become person A! For a timid designer or developer suffering from imposter syndrome (like many of us do in this industry) that is a difficult task. So how can we become more confident in selling our expertise?\n\nWrite\n\nWe need to become experts. And I mean not just in writing great code or coming up with beautiful designs but at explaining why we\u2019re doing what we\u2019re doing. Why do you code this way or that? Why is this the best layout? Why does a website have to be accessible and responsive? Write about it. Putting your thoughts down on paper or screen is a really efficient way of getting your head around a topic and learning to make a case for something. You may even find that you come up with new ideas as you are writing, so you\u2019ll become a better designer or developer along the way.\n\nTalk\n\nThen, talk about it. Start out in front of your team, then do a lightning talk at a web event near you, then a longer talk or workshop. Having to talk about a topic is going to help you put into spoken words the argument that you\u2019ve previously put together in writing. Writing comes more easily when you\u2019re starting out but we use a different register when writing than talking and you need to learn how to speak your case. Do the talk a couple of times and after each talk make adjustments where you found it didn\u2019t work well. By this time, you are more than ready to make your case to the client. In fact, you\u2019ve been ready since that first talk in front of your colleagues ;)\n\nPitch\n\nPitches used to be based on a presentation of static layouts for for three to five typical pages and three different designs. But if we want to sell interactivity, structure, usability, accessibility and responsiveness, we need to demonstrate these things and I believe that it can only do us good. I have seen a few pitches sitting in the client\u2019s chair and static layouts are always sort of dull. What makes a website a website is the fact that I can interact with it and smooth interactions or animations add that extra sparkle.\n\nI can\u2019t claim personal experience for this one but I\u2019d be bold and go for only one design. One demo page matching the client\u2019s corporate design but not any specific page for the final site. Include design elements like navigation, photography, typefaces, article layout (with real content), sliders, tabs, accordions, buttons, forms, tables (yes, tables) \u2013 everything you would include in a style tiles document, only interactive. Demonstrate how the elements behave when clicked, hovered and touched, and how they change across different screen sizes. You may even want to demonstrate accessibility features like tabbed navigation and screen reader use.\n\nObviously, there are many approaches that will work in different situations but don\u2019t give up on finding a process that works for you and that ultimately allows you to build delightful, accessible, responsive user experiences for the web. Make time to try new tools and techniques and don\u2019t just work on them on the side \u2013 start using them on an actual project. It is only when we use a tool or process in the real world that we become true experts. Remember your driving lessons: once the instructor had explained how to operate the car, you were sent to practise driving on the road in actual traffic!", "year": "2014", "author": "Sibylle Weber", "author_slug": "sibylleweber", "published": "2014-12-07T00:00:00+00:00", "url": "https://24ways.org/2014/collaborative-responsive-design-workflows/", "topic": "process"}
{"rowid": 39, "title": "Meet for Learning", "contents": "\u201cI\u2019ve never worked in a place like this,\u201d said one of my direct reports during our daily stand-up meeting.\n\nAnd with that statement, my mind raced to the most important thing about lawyering that I\u2019ve learned from decades of watching lawyers lawyer on TV: don\u2019t ask a question you don\u2019t know the answer to.\n\nBut I couldn\u2019t stop myself. I wanted to learn more. The thought developed in my mind. The words formed in my mouth. And the vocalization occurred: \u201cA place like this?\u201d\n\n\u201cI\u2019ve never worked where people are so honest and transparent about things.\u201d\n\nDesigning a learning-centered culture\n\nBefore we started Center Centre, Jared Spool and I discussed both the larger goals and the smaller details of this new UX design school. We talked about things like user experience, curriculum, and structure.\n\nWe discussed the pattern we saw in our research. Hiring managers told us time and again that great designers have excellent technical and interpersonal skills. But, more importantly, the best designers are lifelong learners\u2014they are willing and able to learn how to do new things. Learning this led us to ask a critical question: how would we intentionally design a learning-centered experience?\n\nTo craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn. We knew the best way to shape the culture was to work with our direct reports\u2014our directs\u2014to develop the behaviors we wanted them to exemplify.\n\nTo craft the experience we were aiming for, we knew we had to create a learning-centered culture for our students and our employees. We knew that our staff would need to model the behaviors our students needed to learn.\n\nBuilding a learning team\n\nOur learning-centered culture starts with our staff. We believe in transparency. Transparency builds trust. Effective organizations have effective teams who trust each other as individuals.\n\nOne huge way we build that trust and provide opportunities for transparency is in our meetings. (I know, I know\u2014meetings! Yuck!) But seriously, running and participating in effective meetings is a great opportunity to build a learning-centered culture.\n\nMeetings\u2014when done well\u2014allow individuals time to come together, to share, and to listen. These behaviors, executed on a consistent and regular basis, build honest and trusting relationships.\n\nAn effective meeting is one that achieves the desired outcomes of that meeting. While different meetings aim for different results, at Center Centre all meetings have a secondary goal: meet for learning.\n\nA framework for learning-centered meetings\n\nWe\u2019ve developed a framework for our meetings. We use it for all our meetings, which means attendees know what to expect. It also saves us from reinventing the wheel in each meeting.\n\nThese basic steps help our meetings focus on the valuable face-to-face interaction we\u2019re having, and help us truly begin to learn from one another.\n\n An agenda for a staff meeting.\n\nUse effective meeting basics\n\n\n\tPrepare for the meeting before the meeting.\n\tIf you\u2019re running the meeting, prepare a typed agenda and share it before the meeting. Agendas have start times for each item.\n\tStart the meeting on time. Don\u2019t wait for stragglers.\n\tDefine ground rules. Get input from attendees. Recurring meetings don\u2019t have to do this every time.\n\tKeep to the meeting agenda. Put off-topic questions and ideas in a parking lot, a visual document that everyone can see, so you can address the questions and ideas later.\n\tFinish on time. And if you\u2019ve reached the meeting\u2019s goals, finish early.\n\n\n Parking lots where ideas on sticky notes can be posted for later consideration.\n\nFocus to learn\n\n\n\tHave tech-free meetings: no laptops, no phones, no things with notifications.\n\tBring a notebook and a pen.\n\tTake notes by hand. You\u2019re not taking minutes, you\u2019re writing to learn.\n\n\nCome with a learning mindset\n\n\n\tAsk: what are our goals for this meeting? (Hopefully answered by the meeting agenda.)\n\tAsk: what can I learn overall?\n\tAsk: what can I learn from each of my colleagues?\n\tAsk: what can I share that will help the team learn overall?\n\tAsk: what can I share that will help each of my colleagues learn?\n\n\nInvesting in regularly scheduled learning-centered meetings\n\nAt Center Centre, we have two types of recurring all-staff meetings: daily stand-ups and weekly staff meetings. (We are a small organization, so it makes sense to meet as an entire group.)\n\nYes, that means we spend thirty minutes each day in stand-up, for a total of two and a half hours of stand-up meeting time each week. And, yes, we also have a weekly ninety-minute sit-down staff meeting on top of that. This investment in time is an investment in learning.\n\nWe use these meetings to build our transparency, and, therefore, our trust. The regularity of these meetings helps us maintain ongoing, open sharing about our responsibilities, our successes, and our learning.\n\nFor instance, we answer five questions in our stand-up:\n\n\n\tWhat did I get done since the last stand-up (I reported at)?\n\tWhat is my goal to accomplish before the next stand-up?\n\tWhat\u2019s preventing me from getting these things done, if anything?\n\tWhat\u2019s the highest risk or most unknown thing right now about what I\u2019m trying to get done?\n\tWhat is the most important thing I learned since the last time we met and how will what I learned change the way I approach things in the future?\n\n\nEach person writes out their answers to these questions before the meeting. Each person brings their answers printed on paper to the meeting. And each person brings a pen to jot down notes.\n\n Notes compiled for a stand-up meeting.\n\nDuring the stand-up, each person shares their answers to the five questions. To sustain a learning-centered culture, the fifth question is the most important question to answer. It allows individual reflection focused on learning. Sometimes this isn\u2019t an easy question to answer. It makes us stretch. It makes us think.\n\nBy sharing our individual answers to the fifth question, we open ourselves up to the group. When we honestly share what we\u2019ve learned, we openly admit that we didn\u2019t know something. Sharing like this would be scary (and even risky) if we didn\u2019t have a learning-centered culture.\n\nWe often share the actual process of how we learned something. By listening, each of us is invited to learn more about the topic at hand, consider what more there is to learn about that topic, and even gain insights into other methods of learning\u2014which can be applied to other topics.\n\nSharing the answers to the fifth question also allows opportunities for further conversations. We often take what someone has individually learned and find ways to apply it for our entire team in support of our organization. We are, after all, learning together.\n\nBuilding individual learners\n\nWe strive to grow together as a team at Center Centre, but we don\u2019t lose sight of the importance of the individuals who form our team. As individuals, we bring our goals, dreams, abilities, and prior knowledge to the team.\n\nTo build learning teams, we must build individual learners. A team made up of lifelong learners, who share their learning and learn from each other, is a team that will continually produce better results.\n\nAs a manager, I need to meet each direct where they are with their current abilities and knowledge. Then, I can help them take their skills and knowledge base to the next levels. This process requires each individual direct to engage in professional development.\n\nWe believe effective managers help their directs engage in behaviors that support growth and development. Effective managers encourage and support learning.\n\n\n\nOur weekly one-on-ones\n\nOne way we encourage learning is through weekly one-on-ones. Each of my directs meets with me, individually, for thirty minutes each week. The meeting is their meeting. It is not my meeting.\n\nMy direct sets the agenda. They talk about what they want to talk about. They can talk about work. They can talk about things outside of work. They can talk about their health, their kids, and even their cat. Whatever is important to them is important to me. I listen. I take notes.\n\nAlthough the direct sets the specific agenda, the meeting has three main parts. Approximately ten minutes for them (the direct), ten minutes for me (the manager), and ten minutes for us to talk about their future within\u2014and beyond\u2014our organization.\n\nCoaching for future performance\n\nThe final third of our one-on-one is when I coach my directs. Coaching looks to the direct\u2019s future performance. It focuses on developing the direct\u2019s skills.\n\nCoaching isn\u2019t hard. It doesn\u2019t take much time. For me, it usually takes less than five minutes a week during a one-on-one.\n\nThe first time I coach one of my directs, I ask them to brainstorm about the skills they want to improve. They usually already have an idea about this. It\u2019s often something they\u2019ve wanted to work on for some time, but didn\u2019t think they had the time or the knowhow to improve.\n\nIf a direct doesn\u2019t know what they want to improve, we discuss their job responsibilities\u2014specifically the aspects of the job that concern them.\n\nCoaching provides an opportunity for me to ask, \u201cIn your job, what are the required skills that you feel like you don\u2019t have (or know well enough, or perform effectively, or use with ease)?\u201d\n\nSometimes I have to remind a direct that it\u2019s okay not to know how to do something (even if it\u2019s a required part of their job). After all, our organization is a learning organization. In a learning organization, no one knows everything but everyone is willing to learn anything.\n\nAfter we review the job responsibilities together, I ask my direct what skill they\u2019d like to work to improve. Whatever they choose, we focus on that skill for coaching\u2014I\u2019ve found my directs work better when they\u2019re internally motivated.\n\nSometimes the first time I talk with a direct about coaching, they get a bit anxious. If this happens, I share a personal story about my professional learning journey. I say something like:\n\n\n\tI didn\u2019t know how to make a school before we started to make Center Centre.\n\n\tI didn\u2019t know how to manage an entire team of people\u2014day in and day out\u2014until I started managing a team of people every day.\n\n\tWhen I realized that I was the boss\u2014and that the success of the school would hinge, at least in part, on my skills as a manager\u2014I was a bit terrified. I was missing an important skill set that I needed to know (and I needed to know well).\n\n\tWhen I first understood this, I felt bad\u2014like I should have already known how to be a great manager. But then I realized, I\u2019d never faced this situation. I\u2019d never needed to know how to use this skill set in this way.\n\n\tI worked through my anxiety about feeling inadequate. I decided I\u2019d better learn how to be an effective manager because the school needed me to be one. You needed me to be one.\n\n\tEvery day, I work to improve my management skills. You\u2019ve probably noticed that some days I\u2019m better at it than others. I try not to beat myself up about this, although it\u2019s hard\u2014I\u2019d like to be perfect at it. But I\u2019m not.\n\n\tI know that if I make a conscious, daily effort to learn how to be a better manager, I\u2019ll continue to improve. So that\u2019s what I do.\n\n\tEvery day I learn. I learn by doing. I learn how to be better than I was the day before. That\u2019s what I ask of you.\n\n\nOnce we determine the skill the direct wants to learn, we figure out how they can go about learning it. I ask: \u201cHow could you learn this skill?\u201d\n\nWe brainstorm for two or three minutes about this. We write down every idea that comes to mind, and we write it so both of us can easily see the options (both whiteboards and sticky notes on the wall work well for this exercise).\n\n\n\tRead a book. Research online. Watch a virtual seminar. Listen to a podcast. Talk to a mentor. Reach out to an expert. Attend a conference. Shadow someone else while they do the skill. Join a professional organization.\n\n\nThe goal is to get the direct on a path of self-development. I\u2019m coaching their development, but I\u2019m not the main way my direct will learn this new skill.\n\nI ask my direct which path seems like the best place to start. I let them choose whatever option they want (as long as it works with our budget). They are more likely to follow through if they are in control of this process.\n\nNext, we work to break down the selected path into tasks. We only plan one week\u2019s worth of tasks. The tasks are small, and the deadlines are short. My direct reports when each task is completed.\n\nAt our next one-on-one, I ask my direct about their experience learning this new skill.\n\nRinse. Repeat.\n\nThat\u2019s it. I spend five minutes a week talking with each direct about their individual learning. They develop their professional skills, and together we\u2019re creating a learning-centered culture.\n\nAsking questions I don\u2019t know the answer to\n\nWhen my direct said, \u201cI\u2019ve never worked where people are so honest and transparent about things,\u201d it led me to believe that all this is working. We are building a learning-centered culture.\n\nThis week I was reminded that creating a learning-centered culture starts not just with the staff, but with me. When I challenge myself to learn and then share what I\u2019m currently learning, my directs want to learn more about what I\u2019m learning about.\n\nFor example, I decided I needed to improve my writing skills. A few weeks ago, I realized that I was sorely out of practice and I felt like I had lost my voice. So I started to write. I put words on paper. I felt overwhelmed. I felt like I didn\u2019t know how to write anymore (at least not well or effectively).\n\nI bought some books on writing (mostly Peter Elbow\u2019s books like Writing with Power, Writing Without Teachers, and Vernacular Eloquence), and I read them. I read them all. Reading these books was part of my personal coaching. I used the same steps to coach myself as I use with my directs when I coach them.\n\nIn stand-ups, I started sharing what I accomplished (like I completed one of the books) and what I learned by doing\u2014specific things, like engaging in freewriting and an open-ended writing process.\n\nThis week, I went to lunch with one of my directs. She said, \u201cYou\u2019ve been talking about freewriting a lot. You\u2019re really excited about it. Freewriting seems like it\u2019s helping your writing process. Would you tell me more about it?\u201d\n\nSo I shared the details with her. I shared the reasons why I think freewriting is helping. I\u2019m not focused on perfection. Instead, each day I\u2019m focused on spending ten, uninterrupted minutes writing down whatever comes to my mind. It\u2019s opening my writing mind. It\u2019s allowing my words to flow more freely. And it\u2019s helping me feel less self-conscious about my writing.\n\nShe said, \u201cLeslie, when you say you\u2019re self-conscious about your writing, I laugh. Not because it\u2019s funny. But because when I read what you write, I think, \u2018What is there to improve?\u2019 I think you\u2019re a great writer. It\u2019s interesting to know that you think you can be a better writer. I like learning about your learning process. I think I could do freewriting. I\u2019m going to give it a try.\u201d\n\nThere\u2019s something magical about all of this. I\u2019m not even sure I can eloquently put it into words. I just know that our working environment is something very different. I\u2019ve never experienced anything quite like it. Somehow, by sharing that I don\u2019t know everything and that I\u2019m always working to learn more, I invite my directs to be really open about what they don\u2019t know. And they see it\u2019s possible always to learn and grow.\n\nI\u2019m glad I ignore all the lawyering I\u2019ve learned from watching TV. I\u2019m glad I ask the questions I don\u2019t know the answers to. And I\u2019m glad my directs do the same. When we meet for learning, we accelerate and amplify the learning process\u2014building individual learners and learning teams. Embracing the unknown and working toward understanding is what makes our culture a learning-centered culture.\n\nPhotos by Summer Kohlhorst.", "year": "2014", "author": "Leslie Jensen-Inman", "author_slug": "lesliejenseninman", "published": "2014-12-20T00:00:00+00:00", "url": "https://24ways.org/2014/meet-for-learning/", "topic": "process"}
{"rowid": 41, "title": "What Is Vagrant and Why Should I Care?", "contents": "If you run a web server, a database server and your scripting language(s) of choice on your main machine and you have not yet switched to using virtualisation in your workflow then this essay may be of some value to you.\n\nI know you exist because I bump into you daily: freelancers coming in to work on our projects; internet friends complaining about reinstalling a development environment because of an operating system upgrade; fellow agency owners who struggle to brief external help when getting a particular project up and running; or even hardcore back-end developers who \u201cdon\u2019t do ops\u201d and prefer to run their development stack of choice locally.\n\nThere are many perfectly reasonable arguments as to why you may not have already made the switch, from being simply too busy, all the way through to a distrust of the new. I\u2019ll admit that there are many new technologies or workflows that I hear of daily and instantly disregard because I have tool overload, that feeling I get when I hear about a new shiny thing and think \u201cWell, what I do now works \u2013 I\u2019ll leave it for others to play with.\u201d If that\u2019s you when it comes to Vagrant then I hope you\u2019ll hear me out. The business case is compelling enough for you to make that switch; as a bonus it\u2019s also really easy to get going.\n\nIn this article we\u2019ll start off by going through the high level, the tools available and how it all fits together. Then we\u2019ll touch on the justification for making the switch, providing a few use cases that might resonate with you. Finally, I\u2019ll provide a very simple example that you can follow to get yourself up and running.\n\nWhat?\n\nYou already know what virtualisation is. You use the ability to run an operating system within another operating system every day. Whether that\u2019s Parallels or VMware on your laptop or similar server-based tools that drive the \u2018cloud\u2019, squeezing lots of machines on to physical hardware and making it really easy to copy servers and even clusters of servers from one place to another. It\u2019s an amazing technology which has changed the face of the internet over the past fifteen years.\n\nSimply put, Vagrant makes it really easy to work with virtual machines. According to the Vagrant docs:\n\n\n\tIf you\u2019re a designer, Vagrant will automatically set everything up that is required for that web app in order for you to focus on doing what you do best: design. Once a developer configures Vagrant, you don\u2019t need to worry about how to get that app running ever again. No more bothering other developers to help you fix your environment so you can test designs. Just check out the code, vagrant up, and start designing.\n\n\nWhile I\u2019m not sure I agree with the implication that all designers would get others to do the configuring, I think you\u2019ll agree that the \u201cJust check out the code\u2026 and start designing\u201d premise is very compelling.\n\nYou don\u2019t need Vagrant to develop your web applications on virtual machines. All you need is a virtualisation software package, something like VMware Workstation or VirtualBox, and some code. Download the half-gigabyte operating system image that you want and install it. Then download and configure the stack you\u2019ll be working with: let\u2019s say Apache, MySQL, PHP. Then install some libraries, CuRL and ImageMagick maybe, and finally configure the ability to easily copy files from your machine to the new virtual one, something like Samba, or install an FTP server. Once this is all done, copy the code over, import the database, configure Apache\u2019s virtual host, restart and cross your fingers.\n\nIf you\u2019re a bit weird like me then the above is pretty easy to do and secretly quite fun. Indeed, the amount of traffic to one of my more popular blog posts proves that a lot of people have been building themselves development servers from scratch for some time (or at least trying to anyway), whether that\u2019s on virtual or physical hardware.\n\nOr you could use Vagrant. It allows you, or someone else, to specify in plain text how the machine\u2019s virtual hardware should be configured and what should be installed on it. It also makes it insanely easy to get the code on the server. You check out your project, type vagrant up and start work.\n\nWhy?\n\nIt\u2019s worth labouring the point that Vagrant makes it really easy; I mean look-no-tangle-of-wires-or-using-vim-and-loads-of-annoying-command-line-stuff easy to run a development environment.\n\nThat\u2019s all well and good, I hear you say, but there\u2019s a steep learning curve, an overhead to switch. You\u2019re busy and this all sounds great but you need to get on; you\u2019ve got a career to build or a business to run and you don\u2019t have time to learn new stuff right now.\n\nIn short, what\u2019s the business case?\n\nThe business case involves saved time, a very low barrier to entry and the ability to give the exact same environment to somebody else.\n\nGetting your first development virtual machine running will take minutes, not counting download time. Seriously, use pre-built Vagrant files and provisioners (we\u2019ll touch on this below) and you can start developing immediately.\n\nOnce you\u2019ve finished developing you can check in your changes, ask a colleague or freelancer to check them out, and then they run the code on the exact same machine \u2013 even if they are on the other side of the world and regardless of whether they are on Windows, Linux or Apple OS X.\n\nThe configuration to build the machine isn\u2019t a huge binary disk image that\u2019ll take ages to download from Git; it\u2019s two small text files that can be version controlled too, so you can see any changes made to the config and roll back if needed.\n\nNo more \u2018It works for me\u2019 reports; no \u2018Oh, I was using PHP 5.3.3, not PHP 5.3.11\u2019 \u2013 you\u2019re both working on exact same copies of the development environment. With a tested and verified provisioning file you\u2019ll have the confidence that when you brief your next freelancer in to your team there won\u2019t be that painful to and fro of getting the system up and running, where you\u2019re on a Skype call and they are uttering the immortal words, \u2018It still doesn\u2019t work\u2019. You know it works because you can run it too.\n\nThis portability becomes even more important when you\u2019re working on larger sites and systems. Need a load balancer? Multiple front-end servers and a clustered database back-end? No problem. Add each server into the same Vagrant file and a single command will build all of them. As you\u2019ll know if you work on larger, business critical systems, keeping the operating systems in sync is a real problem: one server with a slightly different library causing sporadic and hard to trace issues is a genuine time black hole. Well, the good news is that you can use the same provisioning files to keep test and production machines in sync using your current build workflow.\n\nLet\u2019s also not forget the most simple use case: a single developer with multiple websites running on a single machine. If that\u2019s you and you switch to using Vagrant-managed virtual machines then the next time you upgrade your operating system or do a fresh install there\u2019s no chance that things will all stop working. The server config is all tucked away in version control with your code. Just pull it down and carry on coding.\n\nOK, got it. Show me already\n\nIf you want to try this out you\u2019ll need to install the latest VirtualBox and Vagrant for your platform. If you already have VMware Workstation or another supported virtualisation package installed you can use that instead but you may need to tweak my Vagrant file below. Depending on your operating system, a reboot might also be wise.\n\nNote: the commands below were executed on my MacBook, but should also work on Windows and Linux. If you\u2019re using Windows make sure to run the command prompt as Administrator or it\u2019ll fall over when trying to update the hosts file.\n\nAs a quick sanity check let\u2019s just make sure that we have the vagrant command in our path, so fire up a terminal and check the version number:\n\n$ vagrant -v\nVagrant 1.6.5\n\nWe\u2019ve one final thing to install and that\u2019s the vagrant-hostsupdater plugin. Once again, in your terminal:\n\n$ vagrant plugin install vagrant-hostsupdater\nInstalling the 'vagrant-hostsupdater' plugin. This can take a few minutes...\nInstalled the plugin 'vagrant-hostsupdater (0.0.11)'!\n\nHopefully that wasn\u2019t too painful for you.\n\nThere are two things that you need to manage a virtual machine with Vagrant:\n\n\n\ta Vagrant file: this tells Vagrant what hardware to spin up\n\ta provisioning file: this tells Vagrant what to do on the machine\n\n\nTo save you copying and pasting I\u2019ve supplied you with a simple example (ZIP) containing both of these. Unzip it somewhere sensible and in your terminal make sure you are inside the Vagrant folder:\n\n$ cd where/you/placed/it/24ways\n\n$ ls -l\n-rw-r--r--@  1 bealers  staff  11055  9 Nov 09:16 bealers-24ways.md\n-rw-r--r--@  1 bealers  staff  118152 9 Nov 10:08 it-works.png\ndrwxr-xr-x   5 bealers  staff  170    8 Nov 22:54 vagrant\n\n$ cd vagrant/\n\n$ ls -l\n-rw-r--r--@ 1 bealers  staff  1661  8 Nov 21:50 Vagrantfile\n-rwxr-xr-x@ 1 bealers  staff  3841  9 Nov 08:00 provision.sh\n\nThe Vagrant file tells Vagrant how to configure the virtual hardware of your development machine. Skipping over some of the finer details, here\u2019s what\u2019s in that Vagrant file:\n\nwww.vm.box = \"ubuntu/trusty64\"  \n\nUse Ubuntu 14.04 for the VM\u2019s OS. Vagrant will only download this once. If another project uses the same OS, Vagrant will use a cached version.\n\nwww.vm.hostname = \"bealers-24ways.dev\"     \n\nSet the machine\u2019s hostname. If, like us, you\u2019re using the vagrant-hostsupdater plugin, this will also get added to your hosts file, pointing to the virtual machine\u2019s IP address.\n\nwww.vm.provider :virtualbox do |vb|\n    vb.customize [\"modifyvm\", :id, \"--cpus\", \"2\" ]\nend\n\nHere\u2019s an example of configuring the virtual machine\u2019s hardware on the fly. In this case we want two virtual processors.\n\nNote: this is specific for the VirtualBox provider, but you could also have a section for VMware or other supported virtualisation software.\n\nwww.vm.network \"private_network\", ip: \"192.168.13.37\"   \n\nThis specifies that we want a private networking link between your computer and the virtual machine. It\u2019s probably best to use a reserved private subnet like 192.168.0.0/16 or 10.0.0.0/8\n\nwww.vm.synced_folder \"../\", \"/var/www/24ways\",\n        owner: \"www-data\", group: \"www-data\"\n\nA particularly handy bit of Vagrant magic. This maps your local 24ways parent folder to /var/www/24ways on the virtual machine. This means the virtual machine already has direct access to your code and so do you. There\u2019s no messy copying or synchronisation \u2013 just edit your files and immediately run them on the server.\n\nwww.vm.provision :shell, :path => \"provision.sh\"\n\nThis is where we specify the provisioner, the script that will be executed on the machine.\n\nIf you open up the provisioner you\u2019ll see it\u2019s a bash script that does things like:\n\n\n\tinstall Apache, PHP, MySQL and related libraries\n\tconfigure the libraries: set permissions, enable logging\n\tcreate a database and grant some access rights\n\tset up some code for us to develop on; in this case, fire up a vanilla WordPress installation\n\n\nTo get this all up and running you simply need to run Vagrant from within the vagrant folder:\n\n$ vagrant up\n\nYou should now get a Matrix-like stream of stuff shooting up the screen. If this is the first time Vagrant has used this particular operating system image \u2013 remember we\u2019ve specified the latest version of Ubuntu \u2013 it\u2019ll download the disc image and cache it for future reuse. Then all the packages are downloaded and installed and finally all our configuration steps occur incluing the download and configuration of WordPress.\n\nHalfway through proceedings it\u2019s likely that the process will halt at a prompt something like this:\n\n==> www: adding to (/etc/hosts) : 192.168.13.37  bealers-24ways.dev  # VAGRANT: 2dbfbced1b1e79d2a0942728a0a57ece (www) / 899bd80d-4251-4f6f-91a0-d30f2d9918cc\nPassword:\n\nYou need to enter your password to give vagrant sudo rights to add the IP address and hostname mapping to your local hosts file.\n\nOnce finished, fire up your browser and go to http://bealers-24ways.dev. You should see a default WordPress installation. The username for wp-admin is admin and the password is 24ways.\n\n\n\nIf you take a look at your local filesystem the 24ways folder should now look like:\n\n$ cd ../\n\n$ ls -l\n\n-rw-r--r--@  1 bealers  staff    13074  9 Nov 10:14 bealers-24ways.md\ndrwxr-xr-x  21 bealers  staff      714  9 Nov 10:06 code\ndrwxr-xr-x   3 bealers  staff      102  9 Nov 10:06 etc\n-rw-r--r--@  1 bealers  staff   118152  9 Nov 10:08 it-works.png\ndrwxr-xr-x   5 bealers  staff      170  9 Nov 10:03 vagrant\n-rwxr-xr-x   1 bealers  staff  1315849  9 Nov 10:06 wp-cli\n\n$ cd vagrant/\n\n$ ls -l\n-rw-r--r--@ 1 bealers  staff  1661  9 Nov 09:41 Vagrantfile\n-rwxr-xr-x@ 1 bealers  staff  3836  9 Nov 10:06 provision.sh\n\nThe code folder contains all the WordPress files. You can edit these directly and refresh that page to see your changes instantly.\n\nStaying in the vagrant folder, we\u2019ll now SSH to the machine and have a quick poke around.\n\n$ vagrant ssh\nWelcome to Ubuntu 14.04.1 LTS (GNU/Linux 3.13.0-39-generic x86_64)\n\n* Documentation:  https://help.ubuntu.com/\n\nSystem information as of Sun Nov  9 10:03:38 UTC 2014\n\nSystem load:  1.35              Processes:           102\nUsage of /:   2.7% of 39.34GB   Users logged in:     0\nMemory usage: 16%               IP address for eth0: 10.0.2.15\nSwap usage:   0%\n\nGraph this data and manage this system at:\nhttps://landscape.canonical.com/\n\nGet cloud support with Ubuntu Advantage Cloud Guest:\nhttp://www.ubuntu.com/business/services/cloud\n\n0 packages can be updated.\n0 updates are security updates.\n\nvagrant@bealers-24ways:~$\n\nYou\u2019re now logged in as the Vagrant user; if you want to become root this is easy:\n\nvagrant@bealers-24ways:~$ sudo su -\nroot@bealers-24ways:~# \n\nOr you could become the webserver user, which is a good idea if you\u2019re editing the web files directly on the server:\n\nroot@bealers-24ways:~# su - www-data\nwww-data@bealers-24ways:~$\n\nwww-data\u2019s home directory is /var/www so we should be able to see our magically mapped files:\n\nwww-data@bealers-24ways:~$ ls -l\ntotal 4\ndrwxr-xr-x 1 www-data www-data  306 Nov  9 10:09 24ways\ndrwxr-xr-x 2 root     root     4096 Nov  9 10:05 html\n\nwww-data@bealers-24ways:~$ cd 24ways/\n\nwww-data@bealers-24ways:~/24ways$ ls -l\ntotal 1420\n-rw-r--r-- 1 www-data www-data   13682 Nov  9 10:19 bealers-24ways.md\ndrwxr-xr-x 1 www-data www-data     714 Nov  9 10:06 code\ndrwxr-xr-x 1 www-data www-data     102 Nov  9 10:06 etc\n-rw-r--r-- 1 www-data www-data  118152 Nov  9 10:08 it-works.png\ndrwxr-xr-x 1 www-data www-data     170 Nov  9 10:03 vagrant\n-rwxr-xr-x 1 www-data www-data 1315849 Nov  9 10:06 wp-cli\n\nWe can also see some of our bespoke configurations:\n\nwww-data@bealers-24ways:~/24ways$ cat /etc/php5/mods-available/siftware.ini \nupload_max_filesize = 15M\nlog_errors = On\ndisplay_errors = On\ndisplay_startup_errors = On\nerror_log = /var/log/apache2/php.log\nmemory_limit = 1024M\ndate.timezone = Europe/London\n\nwww-data@bealers-24ways:~/24ways$ ls -l /etc/apache2/sites-enabled/\ntotal 0\nlrwxrwxrwx 1 root root 43 Nov  9 10:06 bealers-24ways.dev.conf -> /var/www/24ways/etc/bealers-24ways.dev.conf\n\nIf you want to leave the server, simply type Ctrl+D a few times and you\u2019ll be back where you started.\n\nwww-data@bealers-24ways:~/24ways$ logout\nroot@bealers-24ways:~# logout\nvagrant@bealers-24ways:~$ logout\nConnection to 127.0.0.1 closed.\n$ \n\nYou can now halt the machine:\n\n$ vagrant halt\n==> www: Attempting graceful shutdown of VM...\n==> www: Removing hosts\n\nBonus level\n\nThe example I\u2019ve provided isn\u2019t very realistic. In the real world I\u2019d expect the Vagrant file and provisioner to be included with the project and for it not to create the directory structure, which should already exist in your project. The same goes for the Apache VirtualHost file. You\u2019ll also probably have a default SQL script to populate the database.\n\nAs you work with Vagrant you might start to find bash provisioning to be quite limiting, especially if you are working on larger projects which use more than one server. In that case I would suggest you take a look at Ansible, Puppet or Chef. We use Ansible because we like YAML but they all do the same sort of thing. The main benefit is being able to use the same Vagrant provisioning scripts to also provision test, staging and production environments using your build workflows.\n\nHaving to supply a password so the hosts file can be updated gets annoying very quicky so you can give Vagrant sudo rights:\n\n$ sudo visudo\n\nAdd these lines to the bottom (Shift+G then i then Ctrl+V then Esc then :wq)\n\nCmnd_Alias VAGRANT_HOSTS_ADD = /bin/sh -c echo \"*\" >> /etc/hosts\nCmnd_Alias VAGRANT_HOSTS_REMOVE = /usr/bin/sed -i -e /*/ d /etc/hosts\n%staff ALL=(root) NOPASSWD: VAGRANT_HOSTS_ADD, VAGRANT_HOSTS_REMOVE\n\nVagrant caches the operating system images that you download but it\u2019ll download the installed software packages every time. You can get around this by using a plugin like vagrant-cachier or, if you\u2019re really keen, maintain local Apt repositories (or whatever the equivalent is for your server architecture).\n\nAt some point you might start getting a large number of virtual machines running on your poor hardware all at the same time, especially if you\u2019re switching between projects a lot and each of those projects use lots of servers. We\u2019re just getting to that stage now, so are considering a medium-term move to a containerised option like Docker, which seems to be maturing now.\n\nIf you are keen not to use any command line tools whatsoever and you\u2019re on OS X then you could check out Vagrant Manager as it looks quite shiny.\n\nFinally, there are a huge amount of resources to give you pre-built Vagrant machines from the likes of VVV for Wordpress, something similar for Perch, PuPHPet for generating various configurations, and a long list of pre-built operating systems at VagrantBox.es.\n\nWrapping up\n\nHopefully you can now see why it might be worthwhile to add Vagrant to your development workflow. Whether you\u2019re an agency drafting in freelancers or a one-person band running lots of sites on your laptop using MAMP or something similar.\n\nVagrant makes it easy to launch exact copies of the same machine in a repeatable and version controlled way. The learning curve isn\u2019t too steep and, once configured, you can forget about it and focus on getting your work done.", "year": "2014", "author": "Darren Beale", "author_slug": "darrenbeale", "published": "2014-12-05T00:00:00+00:00", "url": "https://24ways.org/2014/what-is-vagrant-and-why-should-i-care/", "topic": "process"}
{"rowid": 45, "title": "Is Agile Harder for Agencies?", "contents": "I once sat in a pitch meeting and watched a new business exec tell a potential client that his agency followed an agile workflow process at all times. The potential client nodded wisely, and they both agreed that agile was indeed the way to go.\n\nThe meeting progressed and they signed off on a contract for a massive project, to be delivered in a standard waterfall fashion, with all manner of phases and key deliverables.\n\nOf course both of them left the meeting perfectly happy, because neither of them knew nor cared what an agile workflow process might be.\n\nThat was about five years ago. As 2015 heaves into view I think it\u2019s fair to say that attitudes have changed. Perhaps the same number of people claim to do Agile\u2122 now as in 2010, but I think more of them are telling the truth.\n\nAs a developer in an agency that works primarily with larger organisations, this year I have started to see a shift from agencies pushing agile methodologies with their clients, to clients requesting and even demanding agile practices from their agencies. Only a couple of years ago this would have been unusual behaviour.\n\nSo what\u2019s the problem?\n\nWe should be happy then, no? Those of us in agencies will get to spend more time delivering great products, and less time arguing over out-of-date functional specs or battling through an adversarial change management procedure because somebody had a good idea during development rather than planning. We get to be a little bit more like our brothers and sisters in vaunted teams like the Government Digital Service, which is using agile approaches to great effect on projects that have a real benefit to their users.\n\nAlmost. Unfortunately, it seems to be the case that adhering to an agile framework such as scrum is more difficult within an agency/client structure than it is for an in-house development team.\n\nThis is no surprise. The Agile Manifesto was written in 2001 by a group of software developers for their own use. Many of the underlying principles of a framework like Scrum assume the existence of an in-house team, working on a highly technical project, and working for the business that employs them. The agency/client model must to some extent be retrofitted into agile frameworks. It can be done though, and there are plenty of agencies out there doing it well.\n\nThis article isn\u2019t meant to be another introduction to agile techniques \u2013 there are too many of those online already. This article is for people just dipping their toes into this way of working. I\u2019ve laid out a few of the key reasons why adopting a more fully agile approach seems difficult, at least initially, for those of us working in agencies.\n\n1. Agile asks more of your clients\n\nWhen a team adopts Scrum everyone has to get used to a number of unfamiliar roles and rituals. Few team members have a steeper learning curve than the person designated as the product owner.\n\nThe product owner carries a lot of weight on their shoulders. They have to uphold the overall vision for the project. They are also meant to be the primary author of the project\u2019s user stories (short atomic descriptions of project features which are testable and relate to a real business need). They should own this list of stories (called a backlog) and should be able to prioritise the order in which the stories are developed, to ensure that the project is delivering real value to the business early and often.\n\nWhen a burst of work is completed (bursts of work in Scrum are called sprints), the product owner leads a review or show-and-tell session with the wider project stakeholders. The product owner needs to understand the work that has been completed, and must champion it to the business. Finally, and most importantly, the product owner is responsible for managing the feedback and requests from stakeholders in such a way that they don\u2019t derail the project team\u2019s agreed workload for any given sprint, without upsetting or offending any of the stakeholders \u2013 some of whom may outrank the product owner.\n\nIf you follow that spec, this is a job for a superhuman in any organisational context. And within the agency/client structure this superhuman needs to be client-side for the process to be at its most effective.\n\nSo your client, who in the past might have briefed a project to an agency team and then had the work presented back to them every few weeks, is now asked to be involved with the team on a daily basis; to fight on behalf of the team when new or difficult requests come in from senior figures within their organisation; and to present the agency\u2019s work to their own colleagues after each sprint. It\u2019s a big change if all that gets dropped into someone\u2019s lap without warning.\n\nThere are several ways agencies can mitigate this issue. The ScrumAlliance suggests some alternative ways to structure the product owner role. The approach I have taken in the past is simply to start slow, and gradually move more of the product owner role over to the client side as and when they feel comfortable with it. If you\u2019re working together long-term on a project, and you both see tangible improvements in the quality of the work after adopting an agile process, then your client is more likely to be open to further changes as the partnership progresses.\n\n2. My client wants fixed costs, fixed deadlines and a fixed scope\n\nI know. Mine too. Of course they do \u2013 it is the way that agencies and clients have agreed to work in digital and other creative service industries for a very long time. On both sides of the fence we\u2019re used to thinking about projects in this way.\n\nOf the three, fixing scope is the one that agile purists would rail hardest against. The more time we spend working on digital projects, the less sense it makes. James Archer, CEO of UI/UX design agency Forty puts it like this:\n\n\n\tFor me, the Agile approach is really about acknowledging that disturbing truth that every project manager knows, but has trouble admitting. The truth that the project plan is wrong. Scope creep. Change orders. Shifting priorities. New directions. We act shocked and appalled when those things happen during our carefully planned project, even though they happen on every project ever.\n\n\nSuccessful relationships require trust and honesty, and we shouldn\u2019t be afraid of discussing this aspect of project management. If you do move away from a fixed scope of work, then the other two items (costs and timings) can be fixed \u2013 more or less. If you can get your clients to buy into this from a standing start then you are doing well. In fact you probably deserve a promotion. For most of us this is a continual discussion.\n\nAnyway, as soon as you\u2019ve made headway on the argument that it makes little or no sense to try and fix the scope of a digital project, you usually run into a related concern, which we\u2019ll look at next.\n\n3. Fear of uncontrolled costs\n\nWe all know that a dog is for life, not just for Christmas. At this time of year perhaps we should reiterate to everyone that digital products and services also need support and love once we have taken the decision to bring them into the world.\n\nMore organisations are realising that their investment in digital platforms should be viewed as an operational expenditure rather than a capital expenditure. But from time to time we will find ourselves working on projects for people who have a finite amount of money to invest in a product at a given point in time. When agencies start talking about these projects as rolling investments those responsible can understandably worry about their costs running out of control.\n\nThere\u2019s another factor at play here. Agile, on the whole, prefers to derive a cost for services from the hours a team spends working on a project. In other industries this is referred to as charging for time and materials, and there seems to be an ingrained distrust in this approach among people in general. See, for example, the Citizens Advice Bureau\u2019s \u201cTop tips for employing a builder\u201d:\n\n\n\t\u201cBear in mind that if you pay a daily rate, this makes it easier for a builder to string the work out and get more money so agree what you will do if the job takes longer than expected.\u201d\n\n\nIt\u2019s hard not to feel stung if you are in the builder\u2019s shoes here, as we are when we\u2019re talking about our role as an agency. But if you\u2019ve ever haggled with a builder over time and materials, and also moaned about your clients misunderstanding agile methods, take a moment to reflect on the similarities from your client\u2019s point of view.\n\nAgain, there are some things we can do to mitigate this issue. Some agencies put in place a service level agreement around their team\u2019s velocity (an agile-related term related to how much work a team delivers in any given sprint) and this can help.\n\nAs the industry moves further towards a long-term approach to investment in digital I hope this fear will subside. But that shift in approach leads to the final concern I want to address.\n\n4. Agency structures need shaking up\n\nIf you work for a company that has spent many years developing a business model around the waterfall process, you may have to break through many layers of entrenched thinking in order to establish new practices and effect organisational change.\n\nThere are consultancies that exist specifically to help agencies through their own agile transformation. One of these companies, AgencyAgile, provides a helpful list of common pitfalls. They emphasise the need to look at your whole agency\u2019s structure, rather than simply encouraging project teams to adopt new workflows.\n\n\n\tEven awesomely run Agile projects can have a limited impact on the overall organization.\n\n\nIf you\u2019re serious about changing the way your company approaches projects then try talking to people who sit outside the usual project delivery team. Speak to the finance department if you have one, and try to convince your senior management team if they\u2019re not already on board. And definitely speak to your new business people, who go out there and win the projects you get to work on.\n\nIt\u2019s these people who need to understand the potential business benefits of working in a new way, and also which of their existing habits and behaviours they might need to change to accommodate a new approach.\n\nOtherwise you\u2019ll find yourself with a team of designers, developers and project managers who are ready and waiting to deliver work in an iterative and collaborative way, but by the time they get hold of the project a cost has already been agreed, a deadline has been imposed, and a functional requirements document has been painstakingly put together. Nobody wins in this situation.\n\nConclusion\n\nSo where should we go from here? I certainly don\u2019t have hard and fast answers \u2013 I\u2019m not sure that they exist in a one-size-fits-all approach for agencies.\n\nThere are plenty of smart people thinking about this problem. It\u2019s a hot topic right now. Earlier in the year a London-based meetup was established called Agile for Agencies. If you\u2019re in the capital and want to discuss these issues with your peers it\u2019s a great opportunity to do so.\n\nI\u2019ve mentioned James Archer and Forty already. Both James and Paul Boag have written in the last twelve months on this subject. They both come out on the side of the argument that suggests you adopt agile principles, but don\u2019t have to worry about the rituals if they don\u2019t fit in with your practices.\n\nPersonally, I think the rituals and the discipline mandated by an agile framework like Scrum can provide a great deal of value to your team, even it if is hard to implement within an agency culture that has traditionally structured its work and its services in another way.\n\nIn whatever way you figure out the details, when your teams collaborate with your clients rather than work for them at arm\u2019s length, and when everyone prioritises frequent delivery, reflection and iteration over exhaustive scoping and planning, I believe you\u2019ll see a tangible difference in the quality of the work that you create.", "year": "2014", "author": "Charlie Perrins", "author_slug": "charlieperrins", "published": "2014-12-12T00:00:00+00:00", "url": "https://24ways.org/2014/is-agile-harder-for-agencies/", "topic": "process"}
{"rowid": 47, "title": "Developing Robust Deployment Procedures", "contents": "Once you have developed your site, how do you make it live on your web hosting? For many years the answer was to log on to your server and upload the files via FTP. Over time most hosts and FTP clients began to support SFTP, ensuring your files were transmitted over a secure connection. The process of deploying a site however remained the same.\n\nThere are issues with deploying a site in this way. You are essentially transferring files one by one to the server without any real management of that transfer. If the transfer fails for some reason, you may end up with a site that is only half updated. It can then be really difficult to work out what hasn\u2019t been replaced or added, especially where you are updating an existing site. If you are updating some third-party software your update may include files that should be removed, but that may not be obvious to you and you risk leaving outdated files littering your file system. Updating using (S)FTP is a fragile process that leaves you open to problems caused by both connectivity and human error. Is there a better way to do this?\n\nYou\u2019ll be glad to know that there is. A modern professional deployment workflow should have you moving away from fragile manual file transfers to deployments linked to code committed into source control.\n\nThe benefits of good practice\n\nYou may never have experienced any major issues while uploading files over FTP, and good FTP clients can help. However, there are other benefits to moving to modern deployment practices.\n\nNo surprises when you launch\n\nIf you are deploying in the way I suggest in this article you should have no surprises when you launch because the code you committed from your local environment should be the same code you deploy \u2013 and to staging if you have a staging server. A missing vital file won\u2019t cause things to start throwing errors on updating the live site.\n\nBeing able to work collaboratively\n\nSource control and good deployment practice makes working with your clients and other developers easy. Deploying first to a staging server means you can show your client updates and then push them live. If you subcontract some part of the work, you can give your subcontractor the ability to deploy to staging, leaving you with the final push to launch, once you know you are happy with the work.\n\nHaving a proper backup of site files with access to them from anywhere\n\nThe process I will outline requires the use of hosted, external source control. This gives you a backup of your latest commit and the ability to clone those files and start working on them from any machine, wherever you are.\n\nBeing able to jump back into a site quickly when the client wants a few changes\n\nWhen doing client work it is common for some work to be handed over, then several months might go by without you needing to update the site. If you don\u2019t have a good process in place, just getting back to work on it may take several hours for what could be only a few hours of work in itself. A solid method for getting your local copy up to date and deploying your changes live can cut that set-up time down to a few minutes.\n\nThe tool chain\n\nIn the rest of this article I assume that your current practice is to deploy your files over (S)FTP, using an FTP client. You would like to move to a more robust method of deployment, but without blowing apart your workflow and spending all Christmas trying to put it back together again. Therefore I\u2019m selecting the most straightforward tools to get you from A to B.\n\nSource control\n\nPerhaps you already use some kind of source control for your sites. Today that is likely to be Git but you might also use Subversion or Mercurial. If you are not using any source control at all then I would suggest you choose Git, and that is what I will be working with in this article.\n\nWhen you work with Git, you always have a local repository. This is where your changes are committed. You also have the option to push those changes to a remote repository; for example, GitHub. You may well have come across GitHub as somewhere you can go to download open source code. However, you can also set up private repositories for sites whose code you don\u2019t want to make publicly accessible.\n\nA hosted Git repository gives you somewhere to push your commits to and deploy from, so it\u2019s a crucial part of our tool chain.\n\nA deployment service\n\nOnce you have your files pushed to a remote repository, you then need a way to deploy them to your staging environment and live server. This is the job of a deployment service.\n\nThis service will connect securely to your hosting, and either automatically (or on the click of a button) transfer files from your Git commit to the hosting server. If files need removing, the service should also do this too, so you can be absolutely sure that your various environments are the same.\n\nTools to choose from\n\nWhat follows are not exhaustive lists, but any of these should allow you to deploy your sites without FTP.\n\nHosted Git repositories\n\n\n\tGitHub\n\tBeanstalk\n\tBitbucket\n\n\nStandalone deployment tools\n\n\n\tDeploy\n\tdploy.io\n\tFTPloy\n\n\nI\u2019ve listed Beanstalk as a hosted Git repository, though it also includes a bundled deployment tool. Dploy.io is a standalone version of that tool just for deployment. In this tutorial I have chosen two separate services to show how everything fits together, and because you may already be using source control. If you are setting up all of this for the first time then using Beanstalk saves having two accounts \u2013 and I can personally recommend them.\n\nPutting it all together\n\nThe steps we are going to work through are:\n\n\n\tGetting your local site into a local Git repository\n\tPushing the files to a hosted repository\n\tConnecting a deployment tool to your web hosting\n\tSetting up a deployment\n\n\nGet your local site into a local Git repository\n\nDownload and install Git for your operating system.\n\nOpen up a Terminal window and tell Git your name using the following command (use the name you will set up on your hosted repository).\n\n> git config --global user.name \"YOUR NAME\"\n\n\nUse the next command to give Git your email address. This should be the address that you will use to sign up for your remote repository.\n\n> git config --global user.email \"YOUR EMAIL ADDRESS\"\n\n\nStaying in the command line, change to the directory where you keep your site files. If your files are in /Users/rachel/Sites/mynicewebite you would type:\n\n> cd /Users/rachel/Sites/mynicewebsite\n\n\nThe next command tells Git that we want to create a new Git repository here.\n\n> git init\n\n\nWe then add our files:\n\n> git add .\n\n\nThen commit the files:\n\n> git commit -m \u201cAdding initial files\u201d\n\n\nThe bit in quotes after -m is a message describing what you are doing with this commit. It\u2019s important to add something useful here to remind yourself later why you made the changes included in the commit.\n\nYour local files are now in a Git repository! However, everything should be just the same as before in terms of working on the files or viewing them in a local web server. The only difference is that you can add and commit changes to this local repository.\n\nWant to know more about Git? There are some excellent resources in a range of formats here.\n\nSetting up a hosted Git repository\n\nI\u2019m going to use Atlassian Bitbucket for my first example as they offer a free hosted and private repository.\n\nCreate an account on Bitbucket. Then create a new empty repository and give it a name that will identify the repository easily.\n\nClick Getting Started and under Command Line select \u201cI have an existing project\u201d. This will give you a set of instructions to run on the command line. The first instruction is just to change into your working directory as we did before. We then add a remote repository, and run two commands to push everything up to Bitbucket.\n\ncd /path/to/my/repo\ngit remote add origin https://myuser@bitbucket.org/myname/24ways-tutorial.git\ngit push -u origin --all \ngit push -u origin --tags \n\n\nWhen you run the push command you will be asked for the password that you set for Bitbucket. Having entered that, you should be able to view the files of your site on Bitbucket by selecting the navigation option Source in the sidebar.\n\nYou will also be able to see commits. When we initially committed our files locally we added the message \u201cAdding initial files\u201d. If you select Commits from the sidebar you\u2019ll see we have one commit, with the message we set locally. You can imagine how useful this becomes when you can look back and see why you made certain changes to a project that perhaps you haven\u2019t worked on for six months.\n\nBefore working on your site locally you should run:\n\n> git pull\n\n\nin your working directory to make sure you have all of the most up-to-date files. This is especially important if someone else might work on them, or you just use multiple machines.\n\nYou then make your changes and add any changed or modified files, for example:\n\n> git add index.php\n\n\nCommit the change locally:\n\n> git commit -m \u201cupdated the homepage\u201d\n\n\nThen push it to Bitbucket:\n\n> git push origin master\n\n\nIf you want to work on your files on a different computer you clone them using the following command:\n\n> git clone https://myuser@bitbucket.org/myname/24ways-tutorial.git\n\n\nYou then have a copy of your files that is already a Git repository with the Bitbucket repository set up as a remote, so you are all ready to start work.\n\nConnecting a deployment tool to your repository and web hosting\n\nThe next step is deploying files. I have chosen to use a deployment tool called Deploy as it has support for Bitbucket. It does have a monthly charge \u2013 but offers a free account for open source projects.\n\nSign up for your account then log in and create your first project. Select Create an empty project. Under Configure Repository Details choose Bitbucket and enter your username and password.\n\nIf Deploy can connect, it will show you your list of projects. Select the one you want.\n\nThe next screen is Add New Server and here you need to configure the server that you want to deploy to. You might set up more than one server per project. In an ideal world you would deploy to a staging server for your client preview changes and then deploy once everything is signed off. For now I\u2019ll assume you just want to set up your live site.\n\nGive the server a name; I usually use Production for the live web server. Then choose the protocol to connect with. Unless your host really does not support SFTP (which is pretty rare) I would choose that instead of FTP.\n\nYou now add the same details your host gave you to log in with your SFTP client, including the username and password. The Path on server should be where your files are on the server. When you log in with an SFTP client and you get put in the directory above public_html then you should just be able to add public_html here.\n\nOnce your server is configured you can deploy. Click Deploy now and choose the server you just set up. Then choose the last commit (which will probably be selected for you) and click Preview deployment. You will then get a preview of which files will change if you run the deployment: the files that will be added and any that will be removed. At the very top of that screen you should see the commit message you entered right back when you initially committed your files locally.\n\nIf all looks good, run the deployment.\n\nYou have taken the first steps to a more consistent and robust way of deploying your websites. It might seem like quite a few steps at first, but you will very soon come to realise how much easier deploying a live site is through this process.\n\nYour new procedure step by step\n\n\n\tEdit your files locally as before, testing them through a web server on your own computer.\n\tCommit your changes to your local Git repository.\n\tPush changes to the remote repository.\n\tLog into the deployment service.\n\tHit the Deploy now button.\n\tPreview the changes.\n\tRun the deployment and then check your live site.\n\n\nTaking it further\n\nI have tried to keep things simple in this article because so often, once you start to improve processes, it is easy to get bogged down in all the possible complexities. If you move from deploying with an FTP client to working in the way I have outlined above, you\u2019ve taken a great step forward in creating more robust processes. You can continue to improve your procedures from this point.\n\nStaging servers for client preview\n\nWhen we added our server we could have added an additional server to use as a staging server for clients to preview their site on. This is a great use of a cheap VPS server, for example. You can set each client up with a subdomain \u2013 clientname.yourcompany.com \u2013 and this becomes the place where they can view changes before you deploy them.\n\nIn that case you might deploy to the staging server, let the client check it out and then go back and deploy the same commit to the live server.\n\nUsing Git branches\n\nAs you become more familiar with using Git, and especially if you start working with other people, you might need to start developing using branches. You can then have a staging branch that deploys to staging and a production branch that is always a snapshot of what has been pushed to production. This guide from Beanstalk explains how this works.\n\nAutomatic deployment to staging\n\nI wouldn\u2019t suggest doing automatic deployment to the live site. It\u2019s worth having someone on hand hitting the button and checking that everything worked nicely. If you have configured a staging server, however, you can set it up to deploy the changes each time a commit is pushed to it.\n\nIf you use Bitbucket and Deploy you would create a deployment hook on Bitbucket to post to a URL on Deploy when a push happens to deploy the code. This can save you a few steps when you are just testing out changes. Even if you have made lots of changes to the staging deployment, the commit that you push live will include them all, so you can do that manually once you are happy with how things look in staging.\n\nFurther Reading\n\n\n\tThe tutorials from Git Client Tower, already mentioned in this article, are a great place to start if you are new to Git.\n\tA presentation from Liam Dempsey showing how to use the GitHub App to connect to Bitbucket\n\tTry Git from Code School\n\tThe Git Workbook a self study guide to Git from Lorna Mitchell\n\n\nGet set up for the new year\n\nI love to start the New Year with a clean slate and improved processes. If you are still wrangling files with FTP then this is one thing you could tick off your list to save you time and energy in 2015. Post to the comments if you have suggestions of tools or ideas for ways to enhance this type of set-up for those who have already taken the first steps.", "year": "2014", "author": "Rachel Andrew", "author_slug": "rachelandrew", "published": "2014-12-04T00:00:00+00:00", "url": "https://24ways.org/2014/developing-robust-deployment-procedures/", "topic": "process"}
{"rowid": 62, "title": "Being Customer Supportive", "contents": "Every day in customer support is an inbox, a Twitter feed, or a software forum full of new questions. Each is brimming with your customers looking for advice, reassurance, or fixes for their software problems. Each one is an opportunity to take a break from wrestling with your own troublesome tasks and assist someone else in solving theirs.\nSometimes the questions are straightforward and can be answered in a few minutes with a short greeting, a link to a help page, or a prewritten bit of text you use regularly: how to print a receipt, reset a password, or even, sadly, close your account.\nMore often, a support email requires you to spend some time unpacking the question, asking for more information, and writing a detailed personal response, tailored to help that particular user on this particular day.\nHere I offer a few of my own guidelines on how to make today\u2019s email the best support experience for both me and my customer. And even if you don\u2019t consider what you do to be customer support, you might still find the suggestions useful for the next time you need to communicate with a client, to solve a software problem with teammates, or even reach out and ask for help yourself.\n(All the examples appearing in this article are fictional. Any resemblance to quotes from real, software-using persons is entirely coincidental. Except for the bit about Star Wars. That happened.)\nWho\u2019s TAHT girl\nI\u2019ll be honest: I briefly tried making these recommendations into a clever mnemonic like FAST (facial drooping, arm weakness, speech difficulties, time) or PAD (pressure, antiseptic, dressing). But instead, you get TAHT: tone, ask, help, thank. Ah, well.\nAs I work through each message in my support queue, I\n\nlisten to the tone of the email\nask clarifying questions\nbring in extra help as needed\nand thank the customer when the problem is solved.\n\nLet\u2019s open an email and get started!\nLeave your message at the sound of the tone\nWith our enthusiasm for emoji, it can be very hard to infer someone\u2019s tone from plain text. How much time have you spent pondering why your friend responded with \u201cThanks.\u201d instead of \u201cThanks!\u201d? I mean, why didn\u2019t she :grin: or :wink: too?\nOur support customers, however, are often direct about how they\u2019re feeling:\n\nI\u2019m working against a deadline. Need this fixed ASAP!!!!\nThis hasn\u2019t worked in a week and I am getting really frustrated.\nI\u2019ve done this ten times before and it\u2019s always worked. I must be missing something simple.\n\nThey want us to understand the urgency of this from their point of view, just as much as we want to help them in a timely manner. How this information is conveyed gives us an instant sense of whether they are frustrated, angry, or confused\u2014and, just as importantly, how frustrated-angry-confused they are. \nListen to this tone before you start writing your reply. Here are two ways I might open an email:\n\n\u201cI\u2019m sorry that you ran into trouble with this.\u201d\n\u201cSorry you ran into trouble with this!\u201d\n\nThe content is largely the same, but the tone is markedly different. The first version is a serious, staid reaction to the problem the customer is having; the second version is more relaxed, but no less sincere.\nMatching the tone to the sender\u2019s is an important first step. Overusing exclamation points or dropping in too-casual language may further upset someone who is already having a crummy time with your product. But to a cheerful user, a formal reply or an impersonal form response can be off-putting, and damage a good relationship.\nWhen in doubt, I err on the side of being too formal, rather than sending a reply that may be read as flip or insincere. But whichever you choose, matching your correspondent\u2019s tone will make for a more comfortable conversation.\nCatch the ball and throw it back\nOnce you\u2019ve got that tone on lock, it\u2019s time to tackle the question at hand. Let\u2019s see what our customer needs help with today:\n\nI tried everything in the troubleshooting page but I can\u2019t get it to work again. I am on a Mac. Please help.\n\nHmm, not much information here. Now, if I got this short email after helping five other people with the same problem on Mac OS X, I would be sorely tempted to send this customer that common solution in my first reply. I\u2019ve found it\u2019s important to resist the urge to assume this sixth person needs the same answer as the other five, though: there isn\u2019t enough to connect this email to the ones that came before hers. \nInstead, ask a few questions to start. Invest some time to see if there are other symptoms in common, like so:\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nThank you for your help.\n\nThose questions are customized for the customer\u2019s issue as much as possible, and can be fairly wide-ranging. They may include asking for log files, getting some screenshots, or simply checking the browser and operating system version she\u2019s using. I\u2019ll ask anything that might make a connection to the previous cases I\u2019ve answered\u2014or, just as importantly, confirm that there isn\u2019t a connection. What\u2019s more, a few well-placed questions may save us both from pursuing the wrong path and building additional frustration. \n(A note on that closing: \u201cThank you for your help\u201d\u2013I often end an email this way when I\u2019ve asked for a significant amount of follow up information. After all, I\u2019m imposing on my customer\u2019s time to run any number of tests. It\u2019s a necessary step, but I feel that thanking them is a nice acknowledgment we\u2019re in this together.)\nHaving said that, though, let\u2019s bring tone back into the mix:\n\nI tried everything in the troubleshooting but I can\u2019t get it to work again. I am on a Mac. I\u2019m working against a deadline. Need this fixed ASAP!!!!\n\nThis customer wants answers now. I\u2019ll still ask for more details, but would consider including the solution to the previous problem in my initial reply as well. (But only if doing so can\u2019t make the situation worse!)\n\nI\u2019m sorry that you ran into trouble with this! I\u2019ll need a little more information to see what\u2019s happening here.\n[questions]\nIf you\u2019d like to try something in the meantime, delete the file named xyz.txt. (If this isn\u2019t the cause of the problem, deleting the file won\u2019t hurt anything.)  Here\u2019s how to find that file on your computer:\n[steps]\nLet me know how it goes!\n\nIn the best case, the suggestion works and the customer is on her way. If it doesn\u2019t solve the problem, you will get more information in answer to your questions and can explore other options. And you\u2019ve given the customer an opportunity to be involved in fixing the issue, and some new tools which might come in handy again in the future.\nBring in help\nThe support software I use counts how many emails the customer and I have exchanged, and reports it in a summary line in my inbox. It\u2019s an easy, passive reminder of how long the customer and I have been working together on a problem, especially first thing in the morning when I\u2019m reacquainting myself with my open support cases.\nThree is the smallest number I\u2019ll see there: the customer sends the initial question (1 email); I reply with an answer (2 emails); the customer confirms the problem is solved (3 emails). But the most complicated, stickiest tickets climb into double-digit replies, and anything that stretches beyond a dozen is worthy of a cheer in Slack when we finally get to the root of the problem and get it fixed.\nWhile an extra round of questions and answers will nudge that number higher, it gives me the chance to feel out the technical comfort level of the person I\u2019m helping. If I ask the customer to send some screenshots or log files and he isn\u2019t sure how to do that, I will use that information to adjust my instructions on next steps. I may still ask him to try running a traceroute on his computer, but I\u2019ll break down the steps into a concise, numbered list, and attach screenshots of each step to illustrate it.\nIf the issue at hand is getting complicated, take note if the customer starts to feel out of their depth technically\u2014either because they tell you so directly or because you sense a shift in tone. If that happens, propose bringing some outside help into the conversation:\n\nDo you have a network firewall or do you use any antivirus software? One of those might be blocking a connection that the software needs to work properly; here\u2019s a list of the required connections [link]. If you have an IT department in-house, they should be able to help confirm that none of those are being blocked.\n\nor:\n\nThis error message means you don\u2019t have permission to install the software on your own computer. Is there a systems administrator in the office that may be able to help with this?  \n\nFor email-based support cases, I\u2019ll even offer to add someone from their IT department to the thread, so we can discuss the problem together rather than have the customer relay questions and answers back and forth.\nSimilarly, there are occasionally times when my way of describing things doesn\u2019t fit how the customer understands them. Rather than bang our heads against our keyboards, I will ask one of my support colleagues to join the conversation from our side, and see if he can explain things more clearly than I\u2019ve been able to do.\nWe appreciate your business. Please call again\nAnd then, o frabjous day, you get your reward: the reply which says the problem has been solved. \n\nThat worked!! Thank you so much for saving my day!\nI wish I could send you some cookies!\nIf you were here, I would give you my tickets to Star Wars.\n[Reply is an animated gif.]\n\nSometimes the reply is a bit more understated:\n\nThat fixed it. Thanks.\n\nWhether the customer is elated, satisfied, or frankly happy to be done with emailing support, I like to close longer email threads or short, complicated issues with a final thanks and reminder that we\u2019re here to help: \n\nThank you for the update; I\u2019m glad to hear that solved the problem for you! I hope everything goes smoothly for you now, but feel free to email us again if you run into any other questions or problems. Best,\n\nThen mark that support case closed, and move on to the next question. Because even with the most thoughtfully designed software product, there will always be customers with questions for your capable support team to answer.\nTone, ask, help, thank\nSo there you have it: TAHT. Pay attention to tone; ask questions; bring in help; thank your customer.\n(Lack of) catchy mnemonics aside, good customer support is about listening, paying attention, and taking care in your replies. I think it can be summed up beautifully by this quote from Pamela Marie (as tweeted by Chris Coyier):\n\nGolden rule asking a question: imagine trying to answer it \nGolden rule in answering: imagine getting your answer \n\nYou and your teammates are applying a variation of this golden rule in every email you write. You\u2019re the software ambassadors to your customers and clients. You get the brunt of the problems and complaints, but you also get to help fix them. You write the apologies, but you also have the chance to make each person\u2019s experience with your company or product a little bit better for next time.\nI hope that your holidays are merry and bright, and may all your support inboxes be light.", "year": "2015", "author": "Elizabeth Galle", "author_slug": "elizabethgalle", "published": "2015-12-02T00:00:00+00:00", "url": "https://24ways.org/2015/being-customer-supportive/", "topic": "process"}
{"rowid": 66, "title": "Solve the Hard Problems", "contents": "So, here we find ourselves on the cusp of 2016. We\u2019ve had a good year \u2013 the web is still alive, no one has switched it off yet. Clients still have websites, teenagers still have phone apps, and there continue to be plenty of online brands to meaningfully engage with each day. Good job team, high fives all round.\nAs it\u2019s the time to make resolutions, I wanted to share three small ideas to take into the new year.\nGet good at what you do\n\u201cHow do you get to Carnegie Hall?\u201d the old joke goes. \u201cPractise, practise, practise.\u201d \nWe work in an industry where there is an awful lot to learn. There\u2019s a lot to learn to get started and then once you do, there\u2019s a lot more to learn to keep your skills current. Just when you think you\u2019ve mastered something, it changes.\nThis is true of many industries, of course, but the sheer pace of change for us makes learning not an annual activity, but daily. Learning takes time, and while I\u2019m not convinced that every skill takes the fabled ten thousand hours to master, there is certainly no escaping that to remain current we must reinvest time in keeping our skills up to date.\nPicking where to spend your time\nOne of the hardest aspects of this thing of ours is just choosing what to learn. If you, like me, invested any time in learning the Less CSS preprocessor over the last few years, you\u2019ll probably now be spending your time relearning Sass instead. If you spent time learning Grunt, chances are you\u2019ll now be thinking about whether you should switch to Gulp. It\u2019s not just that there are new types of tools, there are new tools and frameworks to do the things you\u2019re already doing, but, well, differently.\nDeciding what to learn is hard and the costs of backing the wrong horse can seriously mount up; so much so that by the time you\u2019ve learned and then relearned the tools everyone says you need for your job, there\u2019s rarely enough time to spend really getting to know how best to use them.\n\u00a0Practise, practise, practise\nDo you know how you don\u2019t get to Carnegie Hall? By learning a new instrument each week. It takes time and experience to really learn something well. That goes for a new JavaScript framework as much as a violin. If you flit from one shiny new thing to another, you\u2019re destined to produce amateurish work forever.\nLearn the new thing, but then stick with it long enough to get really good at it \u2013 even if Twitter trolls try to convince you it\u2019s not cool. What\u2019s really not cool is living as a forevernoob. \nIf you\u2019re still not sure what to learn, go back to basics. Considering a new CSS or JavaScript framework? Invest that time in learning the underlying CSS or JavaScript really well instead. Those skills will stand the test of time.\nAudience and purpose\nBack when I was in school, my English teacher (a nice Welsh lady, who I appreciate more now than I did back then) used to love to remind us that every piece of writing should have an audience and a purpose. So much so that audience and purpose almost became her catch phrase. For every essay, article or letter, we were reminded to consider who we were writing it for and what we were trying to achieve. \nIt\u2019s something I think about a lot; certainly when writing, but also in almost every other creative endeavour. Asking who is this for and what am I trying to achieve applies equally to designing a logo or website, through to composing music or writing software.\nBeing productive\nIt seems like everyone wants to have a product these days. As someone who used to do client services work and now has a product company, I often talk with people who are interested in taking something they\u2019ve built in-house and turning it into a product. You know the sort of thing: a design agency with its own CMS or project management web app; the very logical thought process of: if this helps our business, maybe others will find it valuable too; the question that inevitably follows: could we turn this into a product?\nWhether consciously or not, the audience and purpose influence nearly every aspect of your creative process. Once written or designed or developed or created, revising a work to change the audience and purpose can be quite a challenge. No matter how much you want to turn the tension-building, atmospheric music for a horror film into a catchy chart hit, it\u2019s going to be a struggle. Yes, it\u2019s music, but that\u2019s neither the audience nor purpose for which it was created.\nThe same is absolutely true for your in-house tools \u2013 those were also designed for a specific audience and purpose. Your in-house CMS would have been designed with an audience of your own development team, who are busy implementing sites for clients. The purpose is to make that team more productive overall, taking into account considerations of maintaining multiple sites on a common codebase, training clients, a more mature and stable platform and all the other benefits of reusing the same code for each project. The audience is your team and the purpose increased productivity.\nThat\u2019s very different from a customer who wants to buy a polished system to use off-the-shelf. If their needs perfectly aligned with yours then they wouldn\u2019t be in the market for your product \u2013 they would have built their own.\nSometimes you hear the advice to \u201cscratch your own itch\u201d when it comes to product design. I don\u2019t completely agree. Got an itch? Great. Find other itchy people and sell them a backscratcher.\nBuilding a product, like designing a website, is a lot of work. It requires knowing your audience and purpose inside out. You can\u2019t fudge it and you can\u2019t just hope you\u2019ll find an audience for some old thing you have lying around.\nAlways consider the audience and purpose for everything you create. It\u2019s often the difference between success and failure.\nSolve the hard problems\nHuman beings have a natural tendency to avoid hard problems. In digital design (websites, software, whatever) the received wisdom is often that we can get 80% of the way towards doing the hard thing by doing something that\u2019s not very hard.\nDo you know what you get at the end of it? Paid. But nothing really great ever happens that way.\nI worked on a client project a while back where one of the big challenges was making full use of the massive image library they had built up over the years. The client had tens of thousands of photographs, along with a fair amount of video and a large MP3 audio library too. If it wasn\u2019t managed carefully, storage sizes would get out of control, content would go unattributed, and everything would get very messy very quickly.\nI could tell from the outset that this aspect of the project was going to be a constant problem. So we tackled it head-on. We designed and built a media management system to hold and process all the assets, and added an API so the content management system could talk to it. Every time the site needed a photo at a new size, it made an API request to the system and everything was handled seamlessly.\nIt was a daunting job to invest all the time and effort in building that dedicated system and API, but it really paid off. Instead of having the constant troubles of a vast library of media, it became one of the strongest parts of the project.\nTurn your hardest problems into your biggest strengths\nThere\u2019s a funny thing about hard problems. The hardest problems are the most fun to solve and have the biggest impact.\nMaybe you\u2019re the sort of person who clocks in for work, does their job and clocks out at 5pm without another thought. But I don\u2019t think you are, because you\u2019re here reading this. If you really love what you do, I don\u2019t think you can be satisfied in your work unless you\u2019re seeking out and working on those hard problems. That\u2019s where the magic is.\n\nThe new year is a helpful time to think about breaking bad habits. Whether it\u2019s smoking a bit less, or going to the gym a bit more, the ticking over of the calendar can provide the motivation for a new start. I have some suggestions for you.\n\nGet good at what you do. Practise your skills and don\u2019t just flit from one shiny thing to the next.\nRemember who you\u2019re doing it for and why. Consider the audience and purpose for everything you create.\nSolve the hard problems. It\u2019s more interesting, more satisfying, and has a greater impact.\n\nAs we move into 2016, these are the things I\u2019m going to continue to work on. Maybe you\u2019d like to join me.", "year": "2015", "author": "Drew McLellan", "author_slug": "drewmclellan", "published": "2015-12-24T00:00:00+00:00", "url": "https://24ways.org/2015/solve-the-hard-problems/", "topic": "process"}
{"rowid": 82, "title": "Being Prepared To Contribute", "contents": "\u201cYou\u2019ll figure it out.\u201d The advice my dad gives has always been the same, whether addressing my grade school homework or paying bills after college. If I was looking for a shortcut, my dad wasn\u2019t going to be the one to provide it.\n\nWhen I was a kid it infuriated the hell out of me, but what I then perceived to be a lack of understanding turned out to be a keystone in my upbringing. As an adult, I realize the value in not receiving outright solutions, but being forced to figure things out. \n\nEven today, when presented with a roadblock while building for the web, I am temped to get by with the help of the latest grid system, framework, polyfill, or plugin. In and of themselves these resources are harmless, but before I can drop them in, those damn words still echo in the back of my mind: \u201cYou\u2019ll figure it out.\u201d\n\nI know that if I blindly implement these tools as drag and drop solutions I fail to understand the intricacies behind how and why they were built; repeatedly using them as shortcuts handicaps my skill set. When I solely rely on the tools of others, my work is at their mercy, leaving me less creative and resourceful, and, thus, less able to contribute to the advancement of our industry and community. \n\nOne of my favorite things about this community is how generous and collaborative it can be. I\u2019ve loved seeing FitVids used all over the web and regularly improved upon at Github. I bet we can all think of a time where implementing a shared resource has benefitted our own work and sanity. Because these resources are so valuable, it\u2019s important that we continue to be a part of the conversation in order to further develop solutions and ideas. It\u2019s easy to assume there\u2019s someone smarter or more up-to-date in any one area, but with a degree of understanding and perspective, we can all participate. \n\nThis open form of collaboration is in our web DNA. After all, its primary purpose was to promote the exchange and development of new ideas.\n\n\n\tTim Berners-Lee proposed a global hypertext project, to be known as the World Wide Web. Based on the earlier \u201cEnquire\u201d work, it was designed to allow people to work together by combining their knowledge in a web of hypertext documents.\n\n\nI\u2019m delighted to find that this spirit of collaborative ingenuity is alive and well on the web today. Take the story of Off Canvas as an example. I was at an ATX Dribbble meet up where I met Jason Weaver and chatted to him about his recent work on the responsive layout prototype, Off Canvas. Jason said he came across a post by Luke Wroblewski outlining the idea and saw this:\n\n\n\tIf anyone is interested in building a complete example of this approach using responsive Web design techniques, let me know!\n\n\nFrom there Luke recounts: \n\n\n\tWe went back and forth on email, with me laying out ideas and Jason doing all the hard work to see if they can be done and improving them bit by bit! Once we got to something we both liked, I wrote up an article explaining things and he hosted the examples.\n\n\nLuke took the time to clearly outline and diagram his ideas, and Jason responded with a solid proof of concept that has evolved into a tool we all have at our disposal. Victory!\n\nI have also benefitted from comrades who have taken an idea of mine into development. After blogging about some concerns in regards to maintaining hierarchy as media queries are used to shift layouts, Jordan Moore rebounded with some responsive demos where he used flexbox to (re)order content as viewport sizing changes.\n\nSimilar stories can be found behind the development of things like FitVids, FitText, and Molten Leading. I love this pattern of collaboration because it involves a fairly specific process:\n\n\n\tInitial idea or prototype is outlined or built, then shared\n\tDiscuss\n\tSomeone develops or improves it, then shares it\n\tDiscuss\n\tSomeone else develops or improves it, then shares it.\n\tInfinity.\n\n\nThis is what the web looks like when we build it together, and I\u2019d argue that steps 2+ are absolutely crucial. A web where everyone develops their own ideas and tools independent of one another is like a room full of people talking and no one listening. \n\n\n\nThe pattern itself mimics a literal web structure, and ideally we\u2019d be able to follow a strand from one idea to the next and so on.\n\nBlessed are the curators\n\nSometimes those lines aren\u2019t easy to find or follow. Thankfully, there are people who painstakingly log each experiment and index much of what\u2019s out there. Chris Coyier does this with CSS in general, and Brad Frost is doing this for responsive and multi-device design with his Pattern Library. Seriously, take a look at this page and imagine what it would take to find, track and organize the progression of each of these resources yourself. I\u2019d argue that ongoing collections like these are more valuable than the sum of their parts when they are updated regularly as opposed to a top ten tips blog post format.\n\nHere\u2019s my soapbox\n\nHere are a few things I appreciate about how things are shared and contributed online. And yes, I could do way better at all of them myself.\n\n\n\tConcise write-ups: honor others\u2019 time by getting to the point. Not every idea or solution needs two thousand words to convey fully. I love long-form posts, but there\u2019s a time and a place for them.\n\tVisual aids: if a quick illustration, screenshot, or graphic helps illustrate your point or problem, yes please.\n\n\nBy the way, Luke Wroblewski rules the school on both of these.\n\n\n\tDemo it: host it yourself, or put it on CodePen or JS Bin for others to see.\n\tPut it on Github: share and improve with the rest of the community. Consider, however, that because someone puts something on Github doesn\u2019t mean they\u2019re forever bound to provide support or instruction.\n\n\nThis isn\u2019t a call for everyone to learn everything all the time, but if you\u2019re curious or interested in something, skip the shortcut and get your hands dirty: sketch, prototype, question, debate, fork, and share. Figuring these things out on our own makes us valuable contributors to the web \u2013 the thing that ultimately we\u2019re all trying to figure out together.", "year": "2012", "author": "Trent Walton", "author_slug": "trentwalton", "published": "2012-12-03T00:00:00+00:00", "url": "https://24ways.org/2012/being-prepared-to-contribute/", "topic": "process"}
{"rowid": 85, "title": "Starting Your Project on the Right Foot (and Keeping It There)", "contents": "I\u2019m not sure if anything is as terrifying as beginning a new design project. I often spend hours trying to find the best initial footing in a design, so I\u2019ve been working hard to improve my process, particularly for the earliest stages of a project. I want\u00a0to smooth out the bumps that disrupt my creative momentum and focus on the emotional highs and lows I experience, and then try to minimize the lows and ride the highs as long as possible. \n\nDesign is often a struggle broken up by blissful moments of creative clarity that provide valuable force to move your work forward. Momentum is a powerful tool in creative work, and it\u2019s something we don\u2019t always maximize when we\u2019re working because of the hectic nature of our field.\u00a0Obviously, every designer is going to have a different process, but I thought I\u2019d share some of the methods I\u2019ve begun to adopt. I hope this will spark a conversation among designers who are interested in looking at process in a new way.\n\nJump-starting a project\n\nI cannot overstate the importance of immersing yourself in design and collecting ample amounts of inspiration when beginning a project. I make it a daily practice to visit a handful of sites (Dribbble, Graphic Exchange, Web Creme, siteInspire, Designspiration, and others) and save any examples of design that I like. I then sort them into general categories (publication design, illustration, typography, web design, and so on). Enjoying a bit of fresh design every day helps me absorb it and analyze why it\u2019s effective instead of just imitating it.\u00a0\n\nMany designers are afraid to look at too much design for fear that they\u2019ll be tempted to copy it, but I feel a steady influx of design inspiration reduces that possibility. You\u2019re much more likely to take the easy way out and rip off a design if you\u2019re scrambling for inspiration after getting stuck. If you are immersed in design from a variety of mediums, you\u2019ll engage your creative brain on multiple levels and have an easier time creating something unique for your project. Looking at good design will not make you a good designer but it will make you a better designer.\n\nDesign is design\n\nTry not to limit your visual research to the medium you\u2019re working in. Websites, books, posters and packaging all have their own unique limitations and challenges, and any one of those characteristics could be useful to you. Posters need to grab the viewer and pass on a small tidbit of information; packaging needs to encourage physical interaction; and websites need to encourage exploration. If you know the challenges you\u2019ll be facing, you will know where to look for design that tackles those same problems.\n\nI find it refreshing to look at design from the turn of the nineteenth century, when type was laid out on objects without thought to aesthetics. Many vintage packages break all sorts of modern design rules, and looking at that kind of work is a great way to spark your creativity. Pulling yourself out of the box and away from the rules of what you\u2019re working on can reveal solutions that are innovative and unique.\u00a0After a little finessing, the warning label text from a 1940s hazardous chemical box from could have the exact type and icon arrangement you need for your project.\u00a0There\u2019s a massive pool of design to pull from that doesn\u2019t have the limitations the web has, and exploring those design worlds will help you grow your own repertoire.\n\nIf all else fails, start with the footer\n\nThe very beginning of a project is the most frustrating point in a project for me. I\u2019m trying to figure out typeface combinations, colors and the overall voice of the design, and until I find the right solutions, I\u2019m a wreck. I\u2019ve found often that my frustration stems from trying to solve too many problems at once. The beginning of a project has a lot of moving targets, nearly endless possible solutions, and constantly changing variables. You\u2019ll knock out one problem only to discover your solution doesn\u2019t jive with something you worked out earlier \u2014 you end up designing in circles.\n\nIf you find yourself getting stuck at the beginning of a website design, try working out one specific element of the site and see what emerges. I\u2019m going to recommend the footer. Why? Footers can easily be ignored in a design or become a dumping ground for items that couldn\u2019t be worked into the main layout. But, at the start of most projects, the minimum content requirements for the footer are usually established. There needs to be a certain number of links, social media buttons, copyright details, a search bar, and so on. It\u2019s a self-contained item within the design that has a specific purpose, and that\u2019s a great element to focus on when you\u2019re stuck in a design. Colors, typefaces, link styles, input fields and buttons can all be sketched out from just the footer. It\u2019s a very flexible element that can be as prominent or subtle as you want, and it\u2019s a solid starting point for setting the tone and style of a site.\n\nSave the details\n\nDesigners love details. I love details. But don\u2019t let nitpicking early on in your process kill your creative momentum.\u00a0Design is an emotional process, and being frustrated or defeated by a tricky problem or a graphical detail you just can\u2019t nail down can deflate your creative energies. If you hit a roadblock, set it aside and tackle another piece of the project. As you spend time engaged in a design, the style you develop will evolve according to the needs of the content, and you might arrive naturally at a solution that will work perfectly for the problem that had you stuck before.\u00a0\n\nIf I find myself working on one particular element for more than a half an hour without any clear movement, I shelve it. Designers often wear their obsessive detail-oriented tendencies as a badge of honor, but there\u2019s a difference between making the design better and wasting time. If you\u2019ve spent hours nudging elements around pixel by pixel and can\u2019t settle on something, it probably means what you\u2019re doing isn\u2019t making a huge improvement on the design. Don\u2019t be afraid to let it lie and come at it again with fresh eyes. You will be better equipped to tackle the finer points of a project once you\u2019ve got the broad strokes defined.\n\nHave a plan when you start and stop designing\n\nWe all know that creativity isn\u2019t something you can turn on effortlessly, and it\u2019s easy to forget the emotional process that goes along with design.\u00a0If you leave a project in a place of frustration, it\u2019s going to stay with you in your free time and affect you negatively, like a dark cloud of impending disaster. Try to end each design session with a victory, a small bit of definable progress that you can take with you in your downtime. Even something as small as finding the right opacity for the interior shadow on the search bar in the header of the site is a win.\u00a0Likewise, when you return to a project after a break, it can be difficult to get the ball rolling on the design again if you set it down without a clear path for the next steps. I find that I work on details best when I\u2019m returning from downtime, when I\u2019m fresh and re-energized and ready to dig in again. Try to pick out at least one element you\u2019d like to fine-tune when you are winding down in a design session and use it to kick-start your next session.\n\nContent is king\n\nI would argue there is nothing more crucial to the success of a design than having the content defined from the outset.\u00a0Designing without content is similar to designing without an audience, and designing with vague ideas of content types and character limits is going to result in a muted design that doesn\u2019t reach its full potential. Images and language go hand in hand with design, and can take a design from functional to outstanding if you have them available from the outset. We don\u2019t always have the luxury of having content to build a design around, but fight for it whenever you can. For example, if the site you are designing is full of technical jargon, your paragraphs might need a longer line length to accommodate the longer words being used.\u00a0\n\nOften, working with content will lead to design solutions you wouldn\u2019t have come to otherwise.\u00a0Design speaks to content, and content speaks to design. Lorem ipsum doesn\u2019t speak to anyone (unless you know Latin, in which case, congratulations!).\n\nEvery project has its own set of needs, and every designer has his or her own method of working. There\u2019s obviously no perfect process to design, and being dogmatic about process can be just as harmful as not having one. Exposing yourself to new design and new ways of designing is an easy way to test your skills and grow. When things are hard and you can\u2019t get any momentum going on a design, this is when your skill set is truly challenged. We all hope to get wonderful projects with great assets and ample creative possibilities, but you won\u2019t always be so blessed, and this is when the quality of your process is really going to shine.", "year": "2012", "author": "Bethany Heck", "author_slug": "bethanyheck", "published": "2012-12-02T00:00:00+00:00", "url": "https://24ways.org/2012/starting-your-project-on-the-right-foot/", "topic": "process"}
{"rowid": 88, "title": "Think First, Code Later", "contents": "This is a story that\u2019s best told from the end, and it\u2019s probably one you\u2019re all familiar with.\n\nYou, or someone just like you, have been building a website, probably as part of a skilled and capable team. You\u2019re a front-end developer, focusing on JavaScript \u2013 it\u2019s either your sole responsibility or shared around. It\u2019s quite a big job, been going on for months, and at last it feels like you\u2019re reaching the end of it.\n\nBut, in a brief moment of downtime, you step back and take a look at the code as a whole. You notice that the folder called \u201cjQuery plugins\u201d suddenly looks rather full, and maybe there\u2019s evidence of several methods of doing the same thing; there are loads of little niggly fixes in the bug tracker; and every place you use Ajax the structure of the data is slightly different. You sigh, and your shoulders droop slightly, and you think \u201cYeah, we\u2019ll do that more cleanly next time.\u201d\n\nThe thing is, you probably already know how to rewrite the start of this story to make the ending work better. This situation is not really anyone\u2019s fault \u2013 it\u2019s just an accumulation of all the things you decided along the way, all the things you agreed you\u2019d fix later that have disappeared into the black hole of technical debt, and accomodating all the \u201ccan we just\u2026?\u201d requests from around the team and the client.\n\nSo, the solution to this is easy, right? More interminable planning meetings, more tightly controlled and documented specifications, less freedom to innovate, to try out new ideas and enjoy what you\u2019re doing.\n\nWait, that sounds even less fun than the old way.\n\nMinimum viable planning\n\nActually, planning and specifications are exactly what you need, but the way you go about them can make a real difference, both to the quality of your code, and the quality of your life as a developer. It can be as simple as being a little more thoughtful before starting on any new piece of functionality. Involve your whole team if possible, or at least those working on what you\u2019re doing. Canvass opinions and work out what the solution to the problem might look like first, rather than coding speculatively to find out.\n\nThere are easy ways you can get into this habit of putting the thought and design up front, and it doesn\u2019t have to mean spending more time on the project as a whole. It also doesn\u2019t have to result in reams of functional specifications. Instead, let the code itself form the specification.\n\nAs JavaScript applications become more complex, unit testing is becoming ever more important. So embrace it, whether you prefer QUnit, or Mocha, or any of the other JavaScript testing frameworks out there. The TDD (or test-driven development) pattern is all about writing the tests first and then writing functional code to pass those tests; or, if you prefer, code that meets the specification given by the tests.\n\nSounds like a hassle at first, but once you get into the rhythm of it you should find that the time spent writing tests up front is no greater, and often significantly less, than the time you would have spent fixing bugs afterwards.\n\nIf what you\u2019re working on requires an API between client and server (usually Ajax but this can apply to any method of sending or receiving data) then spend a bit of time with the back-end developer to design the data contracts, before either of you cut any code. Work out what the API endpoints are going to be, and what the data structure you\u2019ll get back from a certain endpoint looks like. A mock JSON object documented on a wiki is enough and it can be atomic. Don\u2019t worry about planning the entire project at once, just plan enough to get on with your current tasks.\n\nDefinition in this way doesn\u2019t have to make your API immutable \u2013 change is still fine \u2013 but if you know roughly where you\u2019re heading, then not only can your team\u2019s efforts become more parallel, but you\u2019re far more likely to have an easier time making it all work. And again, you have a specification \u2013 the shape of the data \u2013 to write your JavaScript against.\n\nPutting everything together, you end up with a logical flow of development, from the specification agreed with the client (your backlog), to the specification agreed with your team (the API contract design), to the specification agreed with your code (your unit tests). Hopefully, there will be ample clues in all of this to inform your front-end library choices, because by then you should have a better picture of what you\u2019re going to need.\n\nWhat the framework?\n\nAs a JavaScript developer predominantly, these are the choices I\u2019m particularly interested in \u2013 how and why you use JavaScript libraries and frameworks, both what you expect from them and what you actually get.\n\nIf we look back at how web development, and specifically JavaScript development has progressed \u2013 from the earliest days of using lines and lines of Dreamweaver code-barf to make an image rollover effect, to today\u2019s large frameworks that handle working with the DOM, Ajax communication and visual effects all in one hit \u2013 the purpose of it is clear: to smooth over the inconsistent bumps between browsers and give a solid, reliable, predictable base on which to put our desired functionality.\n\nUnderstanding what we expect the language as a specification to do, and matching that to what we observe browsers actually doing, and then smoothing out the differences, is a big job. Since the language and the implementations are also changing as we go along, it also feels like a never-ending job. So make full use of this valuable effort. Use jQuery or YUI or anything else you\u2019re comfortable with, but it still pays to think early on about what you need your library to do and what the best choice is to meet that need.\n\nI\u2019ve come in to projects as a fixer and found, to take a recent example, that jQuery UI was being used just to provide a date picker and a modal effect. That\u2019s a lot of code weight to provide two fairly simple pieces of functionality that could easily be covered by smaller plugins. Which isn\u2019t to say that jQuery UI itself is a bad choice, but I could see that it had been included late on just to do those things, whereas a more considered approach would have been to put the library in early and use it more universally.\n\nThere are other choices, too. If you automatically throw in jQuery (or whatever your favourite main library is) to a small site with limited functionality, you might only touch a tiny fraction of its scope. In my own development I started looking at what I actually needed from a JavaScript library. For a simple project like What the Framework?, all jQuery needed to do was listen for .ready() and then perform some light DOM selection before handing over to a client-side MVC framework. So perhaps there was another way to go about this while still avoiding the cross-browser headaches.\n\nDeleting jQuery\n\nBut the jQuery pattern is compelling and familiar. And once you\u2019re comfortable with something, it\u2019s a bit of an effort to force yourself out of that comfort zone and learn. But looking back at my whole career, I realised that I\u2019ve relearned pretty much everything I do, probably several times, since I started out. So it\u2019s worth keeping in mind that learning and trying new things is how development has advanced to where it is now, and how it will keep advancing in the future.\n\nIn the end this lead me to Ender, which is billed as an NPM-style package manager for the browser, letting you search for and manage small, loosely coupled modules and their dependencies, and compile them to one file with a common API.\n\nFor What the Framework I ended up with a set of DOM tools, Underscore and Knockout, all minified into 25kb of JavaScript. This compares really well with 32kb minified for jQuery on its own, and Ender\u2019s use of the dollar variable and the jQuery-like syntax in many modules makes switching over a low-friction experience.\n\nOn more complex projects, where you\u2019re really going to use all the features of something like jQuery, but want to minimise the loading of other dependencies when you don\u2019t need them, I\u2019ve recently started looking at Jam. This uses the RequireJS pattern to compile commonly used code into a library file and then manage dependencies and bring in others on a per-page basis depending on how you need it. Again, it all comes down to thinking about what you need and using it only when you need it. And the configurability of tools like Ender or Jam allow you to be responsive to changing requirements as your project grows.\n\nThere is no right answer\n\nThat\u2019s not to say this way of working automatically makes things easier. It doesn\u2019t. On a large, long-running project or one where future functionality is unknown, it\u2019s still hard to predict and plan for everything \u2013 at least until crystal balls as a service come about. But by including strong engineering practices in your front-end, and trying to minimise technical debt, you\u2019re at least giving yourself a decent safety net to guard against the \u201ccan we just\u2026?\u201d tendencies that are a fact of life.\n\nSo, really, this is not an advocation of using a particular technology or framework, because I can\u2019t tell you what works for you or your team. But what I can tell you is that working this way round has done wonders for my productivity and enthusiasm, both for code quality and for trying out new libraries. Give it a go, you might like it!", "year": "2012", "author": "Stephen Fulljames", "author_slug": "stephenfulljames", "published": "2012-12-07T00:00:00+00:00", "url": "https://24ways.org/2012/think-first-code-later/", "topic": "process"}
{"rowid": 97, "title": "Making Modular Layout Systems", "contents": "For all of the advantages the web has with distribution of content, I\u2019ve always lamented the handiness of the WYSIWYG design tools from the print publishing world. When I set out to redesign my personal website, I wanted to have some of the same abilities that those tools have, laying out pages how I saw fit, and that meant a flexible system for dealing with imagery. \n\nBuilding on some of the CSS that Eric Meyer employed a few years back on the A List Apart design, I created a set of classes to use together to achieve the variety I was after. Employing multiple classes isn\u2019t a new technique, but most examples aren\u2019t coming at this from strictly editorial and visual perspectives; I wanted to have options to vary my layouts depending on content.\n\nIf you want to skip ahead, you can view the example first.\n\nLaying the Foundation\n\nWe need to be able to map out our page so that we have predictable canvas, and then create a system of image sizes that work with it. For the sake of this article, let\u2019s use a simple uniform 7-column grid, consisting of seven 100px-wide columns and 10px of space between each column, though you can use any measurements you want as long as they remain constant.\n\n\nAll of our images will have a width that references the grid column widths (in our example, 100px, 210px, 320px, 430px, 540px, 650px, or 760px), but the height can be as large as needed.\n\n\nOnce we know our images will all have one of those widths, we can setup our CSS to deal with the variations in layout. In the most basic form, we\u2019re going to be dealing with three classes: one each that represent an identifier, a size, and a placement for our elements.\n\n\nThis is really a process of abstracting the important qualities of what you would do with a given image in a layout into separate classes, allowing you to quickly customize their appearance by combining the appropriate classes. Rather than trying to serve up a one-size-fits-all approach to styling, we give each class only one or two attributes and rely on the combination of classes to get us there.\n\n\nIdentifier\n\nThis specifies what kind of element we have: usually either an image (pic) or some piece of text (caption).\n\n\nSize\n\nSince we know how our grid is constructed and the potential widths of our images, we can knock out a space equal to the width of any number of columns. In our example, that value can be one, two, three, four, five, six, or seven.\n\nPlacement\n\nThis tells the element where to go. In our example we can use a class of left or right, which sets the appropriate floating rule.\n\n\nAdditions\n\nI created a few additions that be tacked on after the \u201cplacement\u201d in the class stack: solo, for a bit more space beneath images without captions, frame for images that need a border, and inset for an element that appears inside of a block of text. Outset images are my default, but you could easily switch the default concept to use inset images and create a class of outset to pull them out of the content columns.\n\n\nThe CSS\n\n/* I D E N T I F I E R */\n.pic p, .caption {\n    font-size: 11px;\n    line-height: 16px;\n    font-family: Verdana, Arial, sans-serif;\n    color: #666;\n    margin: 4px 0 10px;\n}\n/* P L A C E M E N T */\n.left {float: left; margin-right: 20px;}\n.right {float: right; margin-left: 20px;}\n.right.inset {margin: 0 120px 0 20px;} /* img floated right within text */\n.left.inset {margin-left: 230px;} /* img floated left within text */\n/* S I Z E */\n.one {width: 100px;}\n.two {width: 210px;}\n.three {width: 320px;}\n.four {width: 430px;}\n.five {width: 540px;}\n.six {width: 650px;}\n.seven {width: 760px;}\n.eight {width: 870px;}\n/* A D D I T I O N S */\n.frame {border: 1px solid #999;}\n.solo img {margin-bottom: 20px;}\n\nIn Use\n\nYou can already see how powerful this approach can be. If you want an image and a caption on the left to stretch over half of the page, you would use:\n\n<div class=\"pic four left\">\n\t<img src=\"image.jpg\" />\n\t<p>Caption goes here.</p>\n</div>\n\nOr, for that same image with a border and no caption:\n\n<img src=\"image.jpg\" class=\"pic four left frame solo\"/>\n\nYou just tack on the classes that contain the qualities you need. And because we\u2019ve kept each class so simple, we can apply these same stylings to other elements too:\n\n<p class=\"caption two left\">Caption goes here.</p>\n\nCaveats\n\nObviously there are some potential semantic hang-ups with these methods. While classes like pic and caption stem the tide a bit, others like left and right are tougher to justify. This is something that you have to decide for yourself; I\u2019m fine with the occasional four or left class because I think there\u2019s a good tradeoff. Just as a fully semantic solution to this problem would likely be imperfect, this solution is imperfect from the other side of the semantic fence. Additionally, IE6 doesn\u2019t understand the chain of classes within a CSS selector (like .right.inset). If you need to support IE6, you may have to write a few more CSS rules to accommodate any discrepancies.\n\nOpportunities\n\nThis is clearly a simple example, but starting with a modular foundation like this leaves the door open for opportunity. We\u2019ve created a highly flexible and human-readable system for layout manipulation. Obviously, this is something that would need to be tailored to the spacing and sizes of your site, but the systematic approach is very powerful, especially for editorial websites whose articles might have lots of images of varying sizes. It may not get us fully to the flexibility of WYSIWYG print layouts, but methods like this point us in a direction of designs that can adapt to the needs of the content.\n\n\nView the example: without grid and with grid.", "year": "2008", "author": "Jason Santa Maria", "author_slug": "jasonsantamaria", "published": "2008-12-15T00:00:00+00:00", "url": "https://24ways.org/2008/making-modular-layout-systems/", "topic": "process"}
{"rowid": 101, "title": "Easing The Path from Design to Development", "contents": "As a web developer, I have the pleasure of working with a lot of different designers. There has been a lot of industry discussion of late about designers and developers, focusing on how different we sometimes are and how the interface between our respective phases of a project (that is to say moving from a design phase into production) can sometimes become a battleground.\n\nI don\u2019t believe it has to be a battleground. It\u2019s actually more like being a dance partner \u2013 our steps are different, but as long as we know our own part and have a little knowledge of our partner\u2019s steps, it all goes together to form a cohesive dance. Albeit with less spandex and fewer sequins (although that may depend on the project in question).\n\nAs the process usually flows from design towards development, it\u2019s most important that designers have a little knowledge of how the site is going to be built. At the specialist web development agency I\u2019m part of, we find that designs that have been well considered from a technical perspective help to keep the project on track and on budget.\n\nBased on that experience, I\u2019ve put together my checklist of things that designers should consider before handing their work over to a developer to build.\n\nLayout\n\nOne rookie mistake made by traditionally trained designers transferring to the web is to forget a web browser is not a fixed medium. Unlike designing a magazine layout or a piece of packaging, there are lots of available options to consider. Should the layout be fluid and resize with the window, or should it be set to a fixed width? If it\u2019s fluid, which parts expand and which not? If it\u2019s fixed, should it sit in the middle of the window or to one side?\n\nIf any part of the layout is going to be flexible (get wider and narrower as required), consider how any graphics are affected. Images don\u2019t usually look good if displayed at anything other that their original size, so should they behave? If a column is going to get wider than it\u2019s shown in the Photoshop comp, it may be necessary to provide separate wider versions of any background images.\n\nText size and content volume\n\nA related issue is considering how the layout behaves with both different sizes of text and different volumes of content. Whilst text zooming rather than text resizing is becoming more commonplace as the default behaviour in browsers, it\u2019s still a fundamentally important principal of web design that we are suggesting and not dictating how something should look. Designs must allow for a little give and take in the text size, and how this affects the design needs to be taken into consideration.\n\nKeep in mind that the same font can display differently in different places and platforms. Something as simple as Times will display wider on a Mac than on Windows. However, the main impact of text resizing is the change in how much vertical space copy takes up. This is particularly important where space is limited by the design (making text bigger causes many more problems than making text smaller). Each element from headings to box-outs to navigation items and buttons needs to be able to expand at least vertically, if not horizontally as well. This may require some thought about how elements on the page may wrap onto new lines, as well as again making sure to provide extended versions of any graphical elements.\n\nSimilarly, it\u2019s rare theses days to know exactly what content you\u2019re working with when a site is designed. Many, if not most sites are designed as a series of templates for some kind of content management system, and so designs cannot be tweaked around any specific item of content. Designs must be able to cope with both much greater and much lesser volumes of content that might be thrown in at the lorem ipsum phase.\n\nParticular things to watch out for are things like headings (how do they wrap onto multiple lines) and any user-generated items like usernames. It can be very easy to forget that whilst you might expect something like a username to be 8-12 characters, if the systems powering your site allow for 255 characters they\u2019ll always be someone who\u2019ll go there. Expect them to do so.\n\nAgain, if your site is content managed or not, consider the possibility that the structure might be expanded in the future. Consider how additional items might be added to each level of navigation. Whilst it\u2019s rarely desirable to make significant changes without revisiting the site\u2019s information architecture more thoroughly, it\u2019s an inevitable fact of life that the structure needs a little bit of flexibility to change over time.\n\nInteractions with and without JavaScript\n\nA great number of sites now make good use of JavaScript to streamline the user interface and make everything just that touch more usable. Remember, though, that any developer worth their salt will start by building the interface without JavaScript, get it all working, and then layer that JavaScript on top. This is to allow for users viewing the site without JavaScript available or enabled in their browser.\n\nDesigners need to consider both states of any feature they\u2019re designing \u2013 how it looks and functions with and without JavaScript. If the feature does something fancy with Ajax, consider how the same can be achieved with basic HTML forms, links and intermediary pages. These all need to be designed, because this is how some of your users will interact with the site.\n\nLogged in and logged out states\n\nWhen designing any type of web application or site that has a membership system \u2013 that is to say users can create an account and log into the site \u2013 the design will need to consider how any element is presented in both logged in and logged out states. For some items there\u2019ll be no difference, whereas for others there may be considerable differences.\n\nShould an item be hidden completely not logged out users? Should it look different in some way? Perhaps it should look the same, but prompt the user to log in when they interact with it. If so, what form should that prompt take on and how does the user progress through the authentication process to arrive back at the task they were originally trying to complete?\n\nCouple logged in and logged out states with the possible absence of JavaScript, and every feature needs to be designed in four different states:\n\n\n\tLogged out with JavaScript available\n\tLogged in with JavaScript available\n\tLogged out without JavaScript available\n\tLogged in without JavaScript available\n\n\nFonts\n\nThere are three main causes of war in this world; religions, politics and fonts. I\u2019ve said publicly before that I believe the responsibility for this falls squarely at the feet of Adobe Photoshop. Photoshop, like a mistress at a brothel, parades a vast array of ropey, yet strangely enticing typefaces past the eyes of weak, lily-livered designers, who can\u2019t help but crumble to their curvy charms.\n\nYet, on the web, we have to be a little more restrained in our choice of typefaces. The purest solution is always to make the best use of the available fonts, but this isn\u2019t always the most desirable solution from a design point of view. There are several technical solutions such as techniques that utilise Flash (like sIFR), dynamically generated images and even canvas in newer browsers. Discuss the best approach with your developer, as every different technique has different trade-offs, and this may impact the design in other ways.\n\nMessaging\n\nAny site that has interactive elements, from a simple contact form through to fully featured online software application, involves some kind of user messaging. By this I mean the error messages when something goes wrong and the success and thank-you messages when something goes right. These typically appear as the result of an interaction, so are easy to forget and miss off a Photoshop comp.\n\nFor every form, consider what gets displayed to the user if they make a mistake or miss something out, and also what gets displayed back when the interaction is successful. What do they see and where do the go next?\n\nWith Ajax interactions, the user doesn\u2019t get any visual feedback of the site waiting for a response from the server unless you design it that way. Consider using a \u2018waiting\u2019 or \u2018in progress\u2019 spinner to give the user some visual feedback of any background processes. How should these look? How do they animate?\n\nSimilarly, also consider the big error pages like a 404. With luck, these won\u2019t often be seen, but it\u2019s at the point that they are when careful design matters the most.\n\nForm fields\n\nDepending on the visual style of your site, the look of a browser\u2019s default form fields and buttons can sometimes jar. It\u2019s understandable that many a designer wants to change the way they look. Depending on the browser in question, various things can be done to style form fields and their buttons (although it\u2019s not as flexible as most would like).\n\nA common request is to replace the default buttons with a graphical button. This is usually achievable in most cases, although it\u2019s not easy to get a consistent result across all browsers \u2013 particularly when it comes to vertical positioning and the space surrounding the button. If the layout is very precise, or if space is at a premium, it\u2019s always best to try and live with the browser\u2019s default form controls.\n\nWhichever way you go, it\u2019s important to remember that in general, each form field should have a label, and each form should have a submit button. If you find that your form breaks either of those rules, you should double check.\n\nPractical tips for handing files over\n\nThere are a couple of basic steps that a design can carry out to make sure that the developer has the best chance of implementing the design exactly as envisioned.\n\nIf working with Photoshop of Fireworks or similar comping tool, it helps to group and label layers to make it easy for a developer to see which need to be turned on and off to get to isolate parts of the page and different states of the design. Also, if you don\u2019t work in the same office as your developer (and so they can\u2019t quickly check with you), provide a PDF of each page and state so that your developer can see how each page should look aside from any confusion with quick layers are switched on or off. These also act as a handy quick reference that can be used without firing up Photoshop (which can kill both productivity and your machine).\n\nFinally, provide a colour reference showing the RGB values of all the key colours used throughout the design. Without this, the developer will end up colour-picking from the comps, and could potentially end up with different colours to those you intended. Remember, for a lot of developers, working in a tool like Photoshop is like presenting a designer with an SSH terminal into a web server. It\u2019s unfamiliar ground and easy to get things wrong. Be the expert of your own domain and help your colleagues out when they\u2019re out of their comfort zone. That goes both ways.\n\nIn conclusion\n\nWhen asked the question of how to smooth hand-over between design and development, almost everyone who has experienced this situation could come up with their own list. This one is mine, based on some of the more common experiences we have at edgeofmyseat.com. So in bullet point form, here\u2019s my checklist for handing a design over.\n\n\n\tIs the layout fixed, or fluid?\n\tDoes each element cope with expanding for larger text and more content?\n\tAre all the graphics large enough to cope with an area expanding?\n\tDoes each interactive element have a state for with and without JavaScript?\n\tDoes each element have a state for logged in and logged out users?\n\tHow are any custom fonts being displayed? (and does the developer have the font to use?)\n\tDoes each interactive element have error and success messages designed?\n\tDo all form fields have a label and each form a submit button?\n\tIs your Photoshop comp document well organised?\n\tHave you provided flat PDFs of each state?\n\tHave you provided a colour reference?\n\tAre we having fun yet?", "year": "2008", "author": "Drew McLellan", "author_slug": "drewmclellan", "published": "2008-12-01T00:00:00+00:00", "url": "https://24ways.org/2008/easing-the-path-from-design-to-development/", "topic": "process"}
{"rowid": 107, "title": "Using Google App Engine as Your Own Content Delivery Network", "contents": "Do you remember, years ago, when hosting was expensive, domain names were the province of the rich, and you hosted your web pages on Geocities? It seems odd to me now that there was a time when each and every geek didn\u2019t have his own top-level domain and super hosting setup. But as the parts became more and more affordable a man could become an outcast if he didn\u2019t have his own slightly surreal-sounding TLD.\n\nAnd so it will be in the future when people realise with surprise there was a time before affordable content delivery networks.\n\nA content delivery network, or CDN, is a system of servers spread around the world, serving files from the nearest physical location. Instead of waiting for a file to find its way from a server farm in Silicon Valley 8,000 kilometres away, I can receive it from London, Dublin, or Paris, cutting down the time I wait. The big names \u2014 Google, Yahoo, Amazon, et al \u2014 use CDNs for their sites, but they\u2019ve always been far too expensive for us mere mortals. Until now.\n\nThere\u2019s a service out there ready for you to use as your very own CDN. You have the company\u2019s blessing, you won\u2019t need to write a line of code, and \u2014 best of all \u2014 it\u2019s free. The name? Google App Engine.\n\nIn this article you\u2019ll find out how to set up a CDN on Google App Engine. You\u2019ll get the development software running on your own computer, tell App Engine what files to serve, upload them to a web site, and give everyone round the world access to them.\n\nCreating your first Google App Engine project\n\nBefore we do anything else, you\u2019ll need to download the Google App Engine software development kit (SDK). You\u2019ll need Python 2.5 too \u2014 you won\u2019t be writing any Python code but the App Engine SDK will need it to run on your computer. If you don\u2019t have Python, App Engine will install it for you (if you use Mac OS X 10.5 or a Linux-based OS you\u2019ll have Python; if you use Windows you won\u2019t).\n\nDone that? Excellent, because that\u2019s the hardest step. The rest is plain sailing.\n\nYou\u2019ll need to choose a unique \u2018application id\u2019 \u2014 nothing more than a name \u2014 for your project. Make sure it consists only of lowercase letters and numbers. For this article I\u2019ll use 24ways2008, but you can choose anything you like.\n\nOn your computer, create a folder named after your application id. This folder can be anywhere you want: your desktop, your documents folder, or wherever you usually keep your web files. Within your new folder, create a folder called assets, and within that folder create three folders called images, css, and javascript. These three folders are the ones you\u2019ll fill with files and serve from your content delivery network. You can have other folders too, if you like.\n\nThat will leave you with a folder structure like this:\n\n24ways2008/\n\t\tassets/\n\t\t\tcss/\n\t\t\timages/\n\t\t\tjavascript/\n\nNow you need to put a few files in these folders, so we can later see our CDN in action. You can put anything you want in these folders, but for this example we\u2019ll include an HTML file, a style sheet, an image, and a Javascript library.\n\nIn the top-level folder (the one I\u2019ve called 24ways2008), create a file called index.html. Fill this with any content you want. In the assets/css folder, create a file named core.css and throw in a couple of CSS rules for good measure. In the assets/images directory save any image that takes your fancy \u2014 I\u2019ve used the silver badge from the App Engine download page. Finally, to fill the JavaScript folder, add in this jQuery library file. If you\u2019ve got the time and the inclination, you can build a page that uses all these elements.\n\nSo now we should have a set of files and folders that look something like this:\n\n24ways2008/\n\t\tassets/\n\t\t\t\tindex.html\n\t\t\t\tcss/\n\t\t\t\t\t\tcore.css\n\t\t\t\timages/\n\t\t\t\t\t\tappengine-silver-120x30.gif\n\t\t\t\tjavascript/\n\t\t\t\t\t\tjquery-1.2.6.min.js\n\nWhich leaves us with one last file to create. This is the important one: it tells App Engine what to do with your files. It\u2019s named app.yaml, it sits at the top-level (inside the folder I\u2019ve named 24ways2008), and it needs to include these lines:\n\napplication: 24ways2008\nversion: 1\nruntime: python\napi_version: 1\n\nhandlers:\n- url: /\n\tstatic_files: assets/index.html\n\tupload: assets/index.html\n\n- url: /\n\tstatic_dir: assets\n\nYou need to make sure you change 24ways2008 on the first line to whatever you chose as your application id, but otherwise the content of your app.yaml file should be identical. And with that, you\u2019ve created your first App Engine project. If you want it, you can download a zip file containing my project.\n\nTesting your project\n\nAs it stands, your project is ready to be uploaded to App Engine. But we couldn\u2019t call ourselves professionals if we didn\u2019t test it, could we? So, let\u2019s put that downloaded SDK to good use and run the project from your own computer.\n\nOne of the files you\u2019ll find App Engine installed is named dev_appserver.py, a Python script used to simulate App Engine on your computer. You\u2019ll find lots of information on how to do this in the documentation on the development web server, but it boils down to running the script like so (the space and the dot at the end are important):\n\ndev_appserver.py .\n\nYou\u2019ll need to run this from the command-line: Mac users can run the Terminal application, Linux users can run their favourite shell, and Windows users will need to run it via the Command Prompt (open the Start menu, choose \u2018Run\u2026\u2019, type \u2018cmd\u2018, and click \u2018OK\u2019). Before you run the script you\u2019ll need to make sure you\u2019re in the project folder \u2014 in my case, as I saved it to my desktop I can go there by typing \n\ncd ~/Desktop/24ways2008\n\nin my Mac\u2019s Terminal app; if you\u2019re using Windows you can type \n\ncd \"C:\\Documents and Settings\\username\\Desktop\\24ways2008\"\n\nIf that\u2019s successful, you\u2019ll see a few lines of output, the last looking something like this:\n\nINFO     2008-11-22 14:35:00,830 dev_appserver_main.py] Running application 24ways2008 on port 8080: http://localhost:8080\n\nNow you can power up your favourite browser, point it to http://localhost:8080/, and you\u2019ll see the page you saved as index.html. You\u2019ll also find your CSS file at http://localhost:8080/css/core.css. In fact, anything you put inside the assets folder in the project will be accessible from this domain. You\u2019re running our own App Engine web server!\n\nNote that no-one else will be able to see your files: localhost is a special domain that you can only see from your computer \u2014 and once you stop the development server (by pressing Control\u2013C) you\u2019ll not be able to see the files in your browser until you start it again.\n\nYou might notice a new file has turned up in your project: index.yaml. App Engine creates this file when you run the development server, and it\u2019s for internal App Engine use only. If you delete it there are no ill effects, but it will reappear when you next run the development server. If you\u2019re using version control (e.g. Subversion) there\u2019s no need to keep a copy in your repository.\n\nSo you\u2019ve tested your project and you\u2019ve seen it working on your own machine; now all you need to do is upload your project and the world will be able to see your files too.\n\nUploading your project\n\nIf you don\u2019t have a Google account, create one and then sign in to App Engine. Tell Google about your new project by clicking on the \u2018Create an Application\u2019 button. Enter your application id, give the application a name, and agree to the terms and conditions. That\u2019s it. All we need do now is upload the files.\n\nOpen your Mac OS X Terminal, Windows Command Prompt, or Linux shell window again, move to the project folder, and type (again, the space and the dot at the end are important):\n\nappcfg.py update .\n\nEnter your email address and password when prompted, and let App Engine do it\u2019s thing. It\u2019ll take no more than a few seconds, but in that time App Engine will have done the equivalent of logging in to an FTP server and copying files across. It\u2019s fairly understated, but you now have your own project up and running. You can see mine at http://24ways2008.appspot.com/, and everyone can see yours at http://your-application-id.appspot.com/. Your files are being served up over Google\u2019s content delivery network, at no cost to you!\n\nBenefits of using Google App Engine\n\nThe benefits of App Engine as a CDN are obvious: your own server doesn\u2019t suck up the bandwidth, while your visitors will appreciate a faster site. But there are also less obvious benefits.\n\nFirst, once you\u2019ve set up your site, updating it is an absolute breeze. Each time you update a file (or a batch of files) you need only run appcfg.py to see the changes appear on your site. To paraphrase Joel Spolsky, a good web site must be able to be updated in a single step. Many designers and developers can\u2019t make that claim, but with App Engine, you can.\n\nApp Engine also allows multiple people to work on one application. If you want a friend to be able to upload files to your site you can let him do so without giving him usernames and passwords \u2014 all he needs is his own Google account. App Engine also gives you a log of all actions taken by collaborators, so you can see who\u2019s made updates, and when.\n\nAnother bonus is the simple version control App Engine offers. Do you remember the file named app.yaml you created a while back? The second line looked like this:\n\nversion: 1\n\nIf you change the version number to 2 (or 3, or 4, etc), App Engine will keep a copy of the last version you uploaded. If anything goes wrong with your latest version, you can tell App Engine to revert back to that last saved version. It\u2019s no proper version control system, but it could get you out of a sticky situation.\n\nOne last thing to note: if you\u2019re not happy using your-application-id.appspot.com as your domain, App Engine will quite happily use any domain you own.\n\nThe weak points of Google App Engine\n\nIn the right circumstances, App Engine can be a real boon. I run my own site using the method I\u2019ve discussed above, and I\u2019m very happy with it. But App Engine does have its disadvantages, most notably those discussed by Aral Balkan in his post \u2018Why Google App Engine is broken and what Google must do to fix it\u2018.\n\nAral found the biggest problems while using App Engine as a web application platform; I wouldn\u2019t recommend using it as such either (at least for now) but for our purposes as a CDN for static files, it\u2019s much more worthy. Still, App Engine has two shortcomings you should be aware of.\n\nThe first is that you can\u2019t host a file larger than one megabyte. If you want to use App Engine to host that 4.3MB download for your latest-and-greatest desktop software, you\u2019re out of luck. The only solution is to stick to smaller files.\n\nThe second problem is the quota system. Google\u2019s own documentation says you\u2019re allowed 650,000 requests a day and 10,000 megabytes of bandwidth in and out (20,000 megabytes in total), which should be plenty for most sites. But people have seen sites shut down temporarily for breaching quotas \u2014 in some cases after inexplicable jumps in Google\u2019s server CPU usage. Aral, who\u2019s seen it happen to his own sites, seemed genuinely frustrated by this, and if you measure your hits in the hundreds of thousands and don\u2019t want to worry about uptime, App Engine isn\u2019t for you.\n\nThat said, for most of us, App Engine offers a fantastic resource: the ability to host files on Google\u2019s own content delivery network, at no charge.\n\nConclusion\n\nIf you\u2019ve come this far, you\u2019ve seen how to create a Google App Engine project and host your own files on Google\u2019s CDN. You\u2019ve seen the great advantages App Engine offers \u2014 an excellent content delivery network, the ability to update your site with a single command, multiple authors, simple version control, and the use of your own domain \u2014 and you\u2019ve come across some of its weaknesses \u2014 most importantly the limit on file sizes and the quota system. All that\u2019s left to do is upload those applications \u2014 but not before you\u2019ve finished your Christmas shopping.", "year": "2008", "author": "Matt Riggott", "author_slug": "mattriggott", "published": "2008-12-06T00:00:00+00:00", "url": "https://24ways.org/2008/using-google-app-engine-as-your-own-cdn/", "topic": "process"}
{"rowid": 112, "title": "User Styling", "contents": "During the recent US elections, Twitter decided to add an \u2018election bar\u2019 as part of their site design. You could close it if it annoyed you, but the action wasn\u2019t persistent and the bar would always come back like a bad penny. \n\nThe solution to common browsing problems like this is CSS. \u2018User styling\u2019 (or the creepy \u2018skinning\u2019) is the creation of CSS rules to customise and personalise a particular domain. Aside from hiding adverts and other annoyances, there are many reasons for taking the time and effort to do it:\n\n\n\tImproving personal readability by changing text size and colour\n\tPersonalising the look of a web app like GMail to look less insipid\n\tRevealing microformats\n\tSport! My dreams of site skinning tennis are not yet fully realised, but it\u2019ll be all the rage by next Christmas, believe me.\n\n\nHopefully you\u2019re now asking \u201cBut how? HOW?!\u201d. The process of creating a site skin is roughly as follows:\n\n\n\tSee something you want to change\n\tFind out what it\u2019s called, and if any rules already apply to it\n\tWrite CSS rule(s) to override and/or enhance it.\n\tApply the rules\n\n\nSo let\u2019s get stuck in\u2026\n\nSee something\n\nLet\u2019s start small with Multimap.com. Look at that big header \u2013 it takes up an awful lot of screen space doesn\u2019t it? \n\n\n\nNo matter, we can fix it.\n\nTools\n\nNow we need to find out where that big assed header is in the DOM, and make overriding CSS rules. The best tool  I\u2019ve found yet is the Mac OS X app, CSS Edit. It utilises a slick \u2018override stylesheets\u2019 function and DOM Inspector. Rather than give you all the usual DOM inspection tools, CSS Edit\u2019s is solely concerned with style.  Go into \u2018X-Ray\u2019 mode, click an element, and look at the inspector window to see every style rule governing it. Click the selector to be taken to where it lives in the CSS. It really is a user styling dream app.\n\n\n\nHaving said all that, you can achieve all this with free, cross platform  tools \u2013 namely Firefox with the Firebug and Stylish extensions. We\u2019ll be using them for these examples, so make sure you have them installed if you want to follow along.\n\n\n\nUsing Firebug, we can see that the page is very helpfully marked up, and that whole top area is simply a div with an ID of header. \n\nChange Something\n\nWhen you installed Stylish, it added a page and brush icon to your status bar. Click on that, and choose Write Style > for Multimap.com. The other options allow you to only create a style for a particular part of a website or URL, but we want this to apply to the whole of Multimap:\n\n\n\nThe \u2018Add Style\u2019 window then pops up, with the @-moz-document query at the top:\n\n@namespace url(http://www.w3.org/1999/xhtml);\n@-moz-document domain(\"multimap.com\") {\n}\n\nAll you need to do is add the CSS to hide the header, in between the curly brackets.\n\n@namespace url(http://www.w3.org/1999/xhtml);\n@-moz-document domain(\"multimap.com\") {\n        #header {display: none;} \n}\n\n\n\nA click of the preview button shows us that it\u2019s worked! Now the map appears further up the page. The ethics of hiding adverts is a discussion for another time, but let\u2019s face it, when did you last whoop at the sight of a banner?\n\nMake Something Better\n\nIf we\u2019re happy with our modifications, all we need to do is give it a name and save. Whenever you visit Multimap.com, the style will be available. Stylish also allows you to toggle a style on/off via the status bar menu. If you feel you want to share this style with the world, then userstyles.org is the place to do it. It\u2019s a grand repository of customisations that Stylish connects with. Whenever you visit a site, you can see if anyone else has written a style for it, again, via the status bar menu \u201cFind Styles for this Page\u201d. Selecting this with \u201cBBC News\u201d shows that there are plenty of options, ranging from small layout tweaks to redesigns:\n\n\n\nWhat\u2019s more, whenever a style is updated, Stylish will notify you, and offer a one-click process to update it. This does only work in Firefox and Flock, so I\u2019ll cover ways of applying site styles to other browsers later.\n\nSpecific Techniques\n\nImportant!\n\nIn the Multimap example there wasn\u2019t a display specified on that element, but it isn\u2019t always going to be that easy. You may have spent most of your CSS life being a good designer and not resorting to adding !important to give your rule priority. There\u2019s no way to avoid this in user styling \u2013 if you\u2019re overriding an existing rule it\u2019s a necessity! Be prepared to be typing !important a lot.\n\nStar Selector\n\nThe Universal Selector is a particularly useful way to start a style. For example, if we want to make Flickr use Helvetica before Arial (as they should\u2019ve done!), we can cover all occurrences with just one rule:\n\n* {font-family: \"Helvetica Neue\", Helvetica, sans-serif !important;}\n\nYou can also use it to select \u2018everything within an element\u2019, by placing it after the element name:\n\n#content * {font-family: \"Helvetica Neue\", Helvetica, sans-serif !important;}\n\nSwapping Images\n\nIf you\u2019re changing something a little more complex, such as Google Reader, then at some point you\u2019ll probably want to change an <img>. The technique for replacing an image involves:\n\n\n\tmaking your replacement image the background of the <img> tag\n\tadding padding top and left to the size of you image to push the \u2018top\u2019 image away\n\tmaking the height and width zero.\n\n\n\n\nThe old image is then pushed out of the way and hidden from view, allowing the replacement in the background to be revealed.  Targeting the image may require using an attribute selector:\n\nimg[src=\"/reader/ui/3544433079-tree-view-folder-open.gif\"] {\n\tpadding: 16px 0 0 16px;\n\twidth: 0 !important;\n\theight: 0 !important;\n\tbackground-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAQCAYA\nAAAf8/9hAAAABHNCSVQICAgIfAhkiAAAAAlwSFlzAAALEgAACxIB0t1+/AAAA\nBx0RVh0U29mdHdhcmUAQWRvYmUgRmlyZXdvcmtzIENTM5jWRgMAAAAVdE\nVYdENyZWF0aW9uIFRpbWUAMjkvNi8wOJJ/BVgAAAG3SURBVDiNpZIhb5RBEIaf\n2W+vpIagIITSBIHBgsGjEYQaFLYShcITDL+ABIPnh4BFN0GQNFA4Cnf3fbszL2L3\njiuEVLDJbCazu8+8Mzsmif9ZBvDy7bvXlni0HRe8eXL/zuPzABng62J5kFKaAQS\nQgJAOgHMB9vDZq+d71689Hcyw9LfAZAYdioE10VSJo6OPL/KNvSuHD+7dhU\n0vHEsDUUWJChIlYJIjFx5BuMB2mJY/DnMoOJl/R147oBUR0QAm8LAGCOEh3IO\nULiAl8jSOy/nPetGsbGRKjktEiBCEHMlQj4loCuu4zCXCi4lUHTNDtGqEiACTqAFSI\nOgAUAKv4bkWVy2g6tAbJtGy0TNugM3HADmlurKH27dVZSecxjboXggiAsMItR\nh99wTILdewYRpXVJWtY85k7fPW8e1GpJFJacgesXs6VYYomz9G2yDhwPB7NEB\nBDAMK7WYJlisYVBCpfaJBeB+eocFyVyAgCaoMCTJSTOOCWSyILrAnaXpSexRsx\nGGAZ0AR+XT+5fjzyfwSpnUB/1w64xizVI/t6q3b+58+vJ96mWtLf9haxNoc8M\nv7N3d+AT4XPcFIxghoAAAAAElFTkSuQmCC) no-repeat !important;\n}\n\nWoah boy! What was all that gubbins in the background-image? It was a Data URI, and you can create these easily with Hixie\u2019s online tool. It\u2019s simply the image translated into text so that it can be embedded in the CSS, cutting down on the number of http requests. It\u2019s also a necessity with Mozilla browsers, as they don\u2019t allow user CSS to reference images stored locally. Converting images to URI\u2019s avoids this, as well as making a style easily portable \u2013 no images folder to pass around. \n\nDon\u2019t forget all your other CSS techniques at your disposal: inserting your own content with :before and :after pseudo classes, make elements semi-transparent with opacity and round box corners without hacking . You can have fun, and for once, enjoy the freedom of not worrying about IE!\n\nUser styling without Stylish\n\nInstead of using the Stylish extension, you can add rules to the userContent.css file, or use @import in that file to load a separate stylesheet. You can find this is in /Library/Application Support/Camino/chrome/ on OS X, or C/Program Files/Mozilla Firefox/Chrome on Windows. This is only way to apply user styles in Camino, but what about other browsers?\n\nOpera & Omniweb: \n\nBoth allow you to specify a custom CSS file as part of the site\u2019s preferences. Opera also allows custom javascript, using the same syntax as Greasemonkey scripts (more on that below)\n\nSafari\n\nThere are a few options here: the PithHelmet and SafariStand haxies both allow custom stylesheets, or alternatively, a Greasemonkey style user script can employed via GreaseKit. The latter is my favoured solution on my Helvetireader theme, as it can allow for more prescriptive domain rules, just like the Mozilla @-moz-document method. User scripts are also the solution supported by the widest range of browsers.\n\nWhat now?\n\nHopefully I\u2019ve given you enough information for you to be able start making your own styles. If you want to go straight in and tackle the \u2018Holy Grail\u2019, then off with you to GMail \u2013 I get more requests to theme that than anything else!\n\nIf you\u2019re a site author and want to encourage this sort of tom foolery, a good way is to provide a unique class or ID name with the body tag:\n\n<body id=\"journal\" class=\"hicksdesign-co-uk\">\n\nThis makes it very easy to write rules that only apply to that particular site. If you wanted to use Safari without any of the haxies mentioned above, this method means you can include rules in a general CSS file (chosen via Preferences > Advanced > Stylesheet) without affecting other sites. \n\nOne final revelation on user styling \u2013 it\u2019s not just for web sites. You can tweak the UI of Firefox itself with the userChrome.css. You\u2019ll need to use the in-built DOM Inspector instead of Firebug to inspect the window chrome, instead of a page. Great if you want to make small tweaks (changing the size of tab text for example) without creating a full blown theme.", "year": "2008", "author": "Jon Hicks", "author_slug": "jonhicks", "published": "2008-12-03T00:00:00+00:00", "url": "https://24ways.org/2008/user-styling/", "topic": "process"}
{"rowid": 119, "title": "Rocking Restrictions", "contents": "I love my job. I live my job. For every project I do, I try to make it look special. I\u2019ll be honest: I have a fetish for comments like \u201cI never saw anything like that!\u201d or, \u201cI wish I thought of that!\u201d. I know, I have an ego-problem. (Eleven I\u2019s already)\n\nBut sometimes, you run out of inspiration. Happens to everybody, and everybody hates it. \u201cI\u2019m the worst designer in the world.\u201d \u201cEverything I designed before this was just pure luck!\u201d No it wasn\u2019t.\n\nCountless articles about finding inspiration have already been written. Great, but they\u2019re not the magic potion you\u2019d expect them to be when you need it. Here\u2019s a list of small tips that can have immediate effect when applying them/using them. Main theme: Liberate yourself from the designers\u2019 block by restricting yourself.\n\nDo\u2019s\n\nGrids\n\nIf you aren\u2019t already using grids, you\u2019re doing something wrong. Not only are they a great help for aligning your design, they also restrict you to certain widths and heights. (For more information about grids, I suggest you read Mark Boulton\u2019s series on designing grid systems. Oh, he\u2019s also publishing a book I think.)\n\nSo what\u2019s the link between grids and restrictions? Instead of having the option to style a piece of layout with a width of 1 to 960 pixels, you have to choose from values like 60 pixels, 140, 220, 300, \u2026\n\nStart small\n\nHaving a hard time finding a style for the layout, why don\u2019t you start with one small object? No, not that small object, I meant a piece of a form, or a link, or try styling your headers (h1 \u2013 h6).\n\nLet\u2019s take a submit button of a form: it\u2019s small, but needs much attention. People will click it. People will hover it. Maybe sometimes it\u2019s disabled? Also: a button needs to look like a button, so typically it requires more styling then a regular link. Once you\u2019ve got the button, move on, following the button\u2019s style.\n\nColor palettes\n\nThere are lots of resources on the web for finding inspiration for color palettes. Some of the most famous are COLOURlovers, wear palettes and Adobe\u2019s Kuler. Browse through them (or create your own from a picture), pick a color palette you like and which works with the subject you\u2019re handling, and stick with it. 4-5 colors, maybe with some tonal variations, but that\u2019s it.\n\nFonts\n\nThere aren\u2019t many fonts available for the web (Richard Rutter has a great article on this subject), but you\u2019d be surprised how long they go. A simple text-transform: uppercase; or font-style: italic; can change a dull looking font into something entirely fresh.\n\nPlay around with the fonts you want to use and the variations you\u2019ll be using, and make a list. Pick five combinations of fonts and their variations, and stick with them throughout the layout.\n\nSingle-task\n\nMost of us use multiple monitors. They\u2019re great to increase productivity, but make it harder to focus on a single task. Here\u2019s what you do: try using only your smallest monitor. Maybe it\u2019s the one from your laptop, maybe it\u2019s an old 1024\u00d7768 you found in the attic. Having Photoshop (or Fireworks or\u2026) taking over your entire workspace blocks out all the other distractions on your screen, and works quite liberating.\n\nMute everything\u2026\n\n\u2026but not entirely. I noticed I was way more focused when I set NetNewsWire to refresh it\u2019s feeds only once every two hours. After two hours, I need a break anyway. Turning off Twitterrific was a mistake, as it\u2019s my window to the world, and it\u2019s the place where the people I like to call colleagues live. You can\u2019t exactly ask them to bring you a cup of coffee when they go to the vending machine, but they do keep you fresh, and it stops you from going human-shy. Instead I changed the settings to not play a notification sound when new Tweets arrive so it doesn\u2019t disturb me when I\u2019m zoning.\n\nDon\u2019ts\n\nCSS galleries\n\nDon\u2019t start browsing all kinds of CSS galleries. Either you\u2019ll feel bad, or you just start using elements in a way you can\u2019t call \u201cinspired\u201d anymore. Instead gather your own collection of inspiration. Example: I use LittleSnapper in which I dump everything I find inspiring. This goes from a smart layout idea, to a failed picture someone posted on Flickr. Everything is inspiring.\n\nPanicking\n\nDon\u2019t panic. It\u2019s the worst thing you could do. Instead, get away from the computer, and go to bed early. A good night of sleep combined with a hot/cold shower can give you a totally new perspective on a design. Got a deadline by tomorrow? Well, you should\u2019ve started earlier. Got a good excuse to start on this design this late? Tell your client it was either that or a bad design.\n\n120-hour work-week\n\nDon\u2019t work all day long, including evenings and early mornings. Write off that first hour, you don\u2019t really think you\u2019ll get anything productive done before 9AM?! I don\u2019t even think you should work on one and the same design all day long. If you\u2019re stuck, try working in blocks of 1 or 2 hours on a certain design. Mixing projects isn\u2019t for everyone, but it might just do the trick for you.\n\nSummary\n\n\n\tUse grids, not only for layout purposes.\n\tPick a specific element to start with.\n\tUse a colour palette.\n\tLimit the amount of fonts and variations you\u2019ll use.\n\tSearch for the smallest monitor around, and restrict yourself to that one.\n\tReduce the amount of noise.\n\tDon\u2019t start looking on the internet for inspiration. Build your own little inspirarchive.\n\tWork in blocks.", "year": "2008", "author": "Tim Van Damme", "author_slug": "timvandamme", "published": "2008-12-14T00:00:00+00:00", "url": "https://24ways.org/2008/rocking-restrictions/", "topic": "process"}
{"rowid": 120, "title": "Easier Page States for Wireframes", "contents": "When designing wireframes for web sites and web apps, it is often overlooked that the same \u2018page\u2019 can look wildly different depending on its context. A logged-in page will look different from a logged-out page; an administrator\u2019s view may have different buttons than a regular user\u2019s view; a power user\u2019s profile will be more extensive than a new user\u2019s.\n\nThese different page states need designing at some point, especially if the wireframes are to form a useful communication medium between designer and developer. Documenting the different permutations can be a time consuming exercise involving either multiple pages in one\u2019s preferred box-and-arrow software, or a fully fledged drawing containing all the possible combinations annotated accordingly.\n\nEnter interactive wireframes and Polypage\n\nInteractive wireframes built in HTML are a great design and communication tool. They provide a clickable prototype, running in the browser as would the final site. As such they give a great feel for how the site will be to use. Once you add in the possibilities of JavaScript and a library such as jQuery, they become even more flexible and powerful.\n\nPolypage is a jQuery plugin which makes it really easy to design multiple page states in HTML wireframes. There\u2019s no JavaScript knowledge required (other than cutting and pasting in a few lines). The page views are created by simply writing all the alternatives into your HTML page and adding special class names to apply state and conditional view logic to the various options. \n\nWhen the page is loaded Polypage automatically detects the page states defined by the class names and creates a control bar enabling the user to toggle page states with the click of a mouse or the clack of a keyboard.\n\n\n\nUsing cookies by way of the jQuery cookie plugin, Polypage retains the view state throughout your prototype. This means you could navigate through your wireframes as if you were logged out; as if you were logged in as an administrator; with notes on or off; or with any other view or state you might require. The possibilities are entirely up to you.\n\nHow does it work?\n\nFirstly you need to link to jQuery, the jQuery cookie plugin and to Polypage. Something like this:\n\n<script src=\"javascripts/jquery-1.2.6.min.js\" type=\"text/javascript\"></script>\n<script src=\"javascripts/cookie.jquery.js\" type=\"text/javascript\"></script>\n<script src=\"javascripts/polypage.jquery.js\" type=\"text/javascript\"></script>\n\nThen you need to initialise Polypage on page load using something along these lines:\n\n<script type=\"text/javascript\">\n\t$(document).ready(function() {\n\t\t$.polypage.init();\n\t});\n</script>\n\nNext you need to define the areas of your wireframe which are particular to a given state or view. Do this by applying classes beginning with pp_. Polypage will ignore all other classes in the document.\n\nThe pp_ prefix should be followed by a state name. This can be any text string you like, bearing in mind it will appear in the control bar. Typical page states might include \u2018logged_in\u2019, \u2018administrator\u2019 or \u2018group_owner\u2019. A complete class name would therefore look something like pp_logged_in.\n\nExamples\n\nIf a user is logged in, you might want to specify an option for him or her to sign out. Using Polypage, this could be put in the wireframe as follows:\n\n<a href=\"logout\" class=\"pp_logged_in\"> Sign out </a>\n\nPolypage will identify the pp_logged_in class on the link and hide it (as the \u2018Sign out\u2019 link should only be shown when the page is in the \u2018logged in\u2019 view). Polypage will then automatically write a \u2018logged in\u2019 toggle to the control bar, enabling you to show or hide the \u2018Sign out\u2019 link by toggling the \u2018logged in\u2019 view. The same will apply to all content marked with a pp_logged_in class.\n\nStates can also be negated by adding a not keyword to the class name. For example you might want to provide a log in link for users who are not signed in. Using Polypage, you would insert the not keyword after the pp prefix as follows:\n\n<a href=\"login\" class=\"pp_not_logged_in\"> Login </a>\n\nAgain Polypage identifies the pp prefix but this time sees that the \u2018Login\u2019 link should not be shown when the \u2018logged in\u2019 state is selected.\n\nStates can also be joined together to add some basic logic to pages. The syntax follows natural language and uses the or and and keywords in addition to the afore-mentioned not. Some examples would be pp_logged_in_and_admin, pp_admin_or_group_owner and pp_logged_in_and_not_admin.\n\nFinally, you can set default states for a page by passing an array to the polypage.init() function like this:\n\n$.polypage.init(['logged_in', 'admin']);\n\nYou can see a fully fledged example in this fictional social network group page. The example page defaults to a logged in state. You can see the logged out state by toggling \u2018logged in\u2019 off in the Polypage control bar. There are also views specified for a group member, a group admin, a new group and notes. \n\nWhere can I get hold of it?\n\nYou can download the current version from GitHub.\n\nPolypage was originally developed by Clearleft and New Bamboo, with particular contributions from Andy Kent and Natalie Downe. It has been used in numerous real projects, but it is still an early release so there is bound to be room for improvement. We\u2019re pleased to say that Polypage is now an open source project so any feedback, particularly by way of actual improvements, is extremely welcome.", "year": "2008", "author": "Richard Rutter", "author_slug": "richardrutter", "published": "2008-12-11T00:00:00+00:00", "url": "https://24ways.org/2008/easier-page-states-for-wireframes/", "topic": "process"}
{"rowid": 122, "title": "A Message To You, Rudy - CSS Production Notes", "contents": "When more than one designer or developer work together on coding an XHTML/CSS template, there are several ways to make collaboration effective. Some prefer to comment their code, leaving a trail of bread-crumbs for their co-workers to follow. Others use accompanying files that contain their working notes or communicate via Basecamp.\n\nFor this year\u2019s 24ways I wanted to share a technique that I has been effective at Stuff and Nonsense; one that unfortunately did not make it into the final draft of Transcending CSS. This technique, CSS production notes, places your page production notes in one convenient place within an XHTML document and uses nothing more than meaningful markup and CSS.\n\nLet\u2019s start with the basics; a conversation between a group of people. In the absence of notes or conversation elements in XHTML you need to make an XHTML compound that will effectively add meaning to the conversation between designers and developers. As each person speaks, you have two elements right there to describe what has been said and who has spoken: <blockquote> and its cite attribute. \n\n<blockquote cite=\"andy\"> \n\t<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>\n</blockquote>\n\nWith more than one person speaking, you need to establish a temporal order for the conversation. Once again, the element to do just that is already there in XHTML; the humble ordered list.\n\n<ol id=\"notes\">\n\t<li>\n\t\t<blockquote cite=\"andy\"> \n\t\t\t<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>\n\t\t</blockquote> \n\t</li>\n\t<li>\n\t\t<blockquote cite=\"dan\"> \n\t\t\t<p>Those bits are simple and bulletproof.</p>\n\t\t</blockquote> \n\t</li>\n</ol>\n\nAdding a new note is as simple as adding a new item to list, and if you prefer to add more information to each note, such as the date or time that the note was written, go right ahead. Place your note list at the bottom of the source order of your document, right before the closing <body> tag. One advantage of this approach over using conventional comments in your code is that all the notes are unobtrusive and are grouped together in one place, rather than being spread throughout your document.\n\nBasic CSS styling\n\nFor the first stage you are going to add some basic styling to the notes area, starting with the ordered list. For this design I am basing the look and feel on an instant messenger window.\n\n\n\nol#notes {\n\twidth : 300px; \n\theight : 320px; \n\tpadding : .5em 0; \n\tbackground : url(im.png) repeat; \n\tborder : 1px solid #333; \n\tborder-bottom-width : 2px; \n\t-moz-border-radius : 6px; /* Will not validate */\n\tcolor : #000; \n\toverflow : auto; \n}\nol#notes li { \n\tmargin : .5em; \n\tpadding : 10px 0 5px; \n\tbackground-color : #fff; \n\tborder : 1px solid #666; \n\t-moz-border-radius : 6px; /* Will not validate */ \n}\nol#notes blockquote { \n\tmargin : 0; \n\tpadding : 0; \n}\nol#notes p { \n\tmargin : 0 20px .75em;\n\tpadding : 0; \n}\nol#notes p.date { \n\tfont-size : 92%;\n\tcolor : #666; \n\ttext-transform : uppercase; \n}\n\nTake a gander at the first example.\n\nYou could stop right there, but without seeing who has left the note, there is little context. So next, extract the name of the commenter from the <blockquote>\u2019s cite attribute and display it before each note by using generated content.\n\nol#notes blockquote:before { \n\tcontent : \" \"attr(cite)\" said: \"; \n\tmargin-left : 20px; \n\tfont-weight : bold; \n}\n\nFun with more detailed styling\n\nNow, with all of the information and basic styling in place, it\u2019s time to have some fun with some more detailed styling to spruce up your notes. Let\u2019s start by adding an icon for each person, once again based on their cite. First, all of the first paragraphs of a <blockquote>\u2019s that includes a cite attribute are given common styles.\n\nol#notes blockquote[cite] p:first-child {\n\tmin-height : 34px;\n\tpadding-left : 40px; \n}\n\nFollowed by an individual background-image.\n\nol#notes blockquote[cite=\"Andy\"] p:first-child { \n\tbackground : url(malarkey.png) no-repeat 5px 5px; \n} \n\nIf you prefer a little more interactivity, add a :hover state to each <blockquote> and perhaps highlight the most recent comment.\n\nol#notes blockquote:hover { \n\tbackground-color : #faf8eb; \n\tborder-top : 1px solid #fff; \n\tborder-bottom : 1px solid #333; \n}\nol#notes li:last-child blockquote { \n\tbackground-color : #f1efe2; \n}\n\n\n\nYou could also adjust the style for each comment based on the department that the person works in, for example:\n\n<li>\n\t<blockquote cite=\"andy\" class=\"designer\"> \n\t\t<p>This project will use XHTML1.0 Strict, CSS2.1 and all that malarkey.</p>\n\t</blockquote> \n</li>\n<li>\n\t<blockquote cite=\"dan\"> \n\t\t<p>Those bits are simple and bulletproof.</p>\n\t</blockquote> \n</li>\nol#notes blockquote.designer { border-color : #600; }\n\nTake a look at the results of the second stage.\n\nShow and hide the notes using CSS positioning\n\nWith your notes now dressed in their finest, it is time to tuck them away above the top of your working XHTML/CSS prototype so that you can reveal them when you need them, no JavaScript required. Start by moving the ordered list of notes off the top of the viewport leaving only a few pixels in view. It is also a good idea to make them semi-transparent by using the opacity property for browsers that have implemented it.\n\nol#notes { \n\tposition : absolute; \n\topacity : .25;\n\tz-index : 2000;  \n\ttop : -305px; \n\tleft : 20px; \n}\n\nYour last step is to add :hover and :focus dynamic pseudo-classes to reposition the list at the top of the viewport and restore full opacity to display them in their full glory when needed.\n\nol#notes:hover, ol#notes:focus {\n\ttop : 0; \n\topacity : 1; \n}\n\n\n\nNow it\u2019s time to sit back, pour yourself a long drink and bask in the glory of the final result. Your notes are all stored in one handy place at the bottom of your document rather than being spread around your code. When your templates are complete, simply dive straight to the bottom and pull out the notes.\n\nA Message To You, Rudy\n\nThank-you to everybody for making this a really great year for web standards. Have a wonderful holiday season.\n\nBuy Andy Clarke\u2019s book Transcending CSS from Amazon.com", "year": "2006", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2006-12-15T00:00:00+00:00", "url": "https://24ways.org/2006/css-production-notes/", "topic": "process"}
{"rowid": 123, "title": "Fast and Simple Usability Testing", "contents": "Everyone knows by now that they should test the usability of their applications, but still hardly anybody actually does it. In this article I\u2019ll share some tips I\u2019ve picked up for doing usability tests quickly and effectively.\n\nRelatively recent tools like Django and Ruby on Rails allow us to develop projects faster and to make significant changes later in the project timeline. Usability testing methods should now be adapted to fit this modern approach to development.\n\nWhen to test\n\nIn an ideal world usability tests would be carried out frequently from an early stage of the project. Time and budget constraints lead this to be impractical; usability is often the first thing to get dropped from the project plan.\n\nIf you can only test at one stage in the project, whatever the size, the most valuable time is before your first public beta \u2014 leaving long enough to fix issues and not so late that you can\u2019t rethink your scope.\n\nThere are three main categories of usability test:\n\n\n\tTesting design mockups\n\tTesting a new working application\n\tTesting established applications\n\n\nEach category requires a slightly different approach. For small modern web projects you are most likely to be testing a new working application. You will of course have already done functional tests so you won\u2019t be worried about the user breaking things. The main differences between the categories apply in how you word The Script.\n\nTesting an established application is the most fun in my opinion. Humans are remarkably adaptable and rapidly develop coping strategies to work around usability issues in software they are forced to use. Uncovering these strategies may lead you to understand previously unspoken needs of your users. Often small changes to the application will have a dramatic affect on their everyday lives.\n\nWho to test\n\nWhen you have built a project to scratch your own itch, your intended audience will be people just like you. Test subjects in this case should be easy to find \u2013 friends, co-workers etc.\n\nThis is not always the case; your users may not be like you at all. When they are not, it\u2019s all the more important to run usability tests. Testing on friends, family and co-workers is better than not doing usability tests at all, but it can\u2019t be compared to testing on actual samples of your intended audience. People who would use the system will provide more genuine feedback and deeper insight.\n\nNever let your test subjects put themselves in the shoes of your \u2018actual\u2019 users. For example, you should discourage comments like \u201cWell, I would do this BUT if I was a bus driver I\u2019d do that\u201d. Users are not qualified to put themselves in the position of others. Inaccurate data is often worse than no data.\n\nAim for five or six test subjects: any more and you probably won\u2019t learn anything new; any less and you\u2019re likely to be overwhelmed by issues stemming from people\u2019s individual personalities.\n\nThe Script\n\nThe Script is a single side of A4 (or letter) paper, consisting of questions for your testers and reminders for yourself. Have a balance of task-based questions and expectation analysis. This helps maintain consistency across tests. Expectation analysis is more important for testing designs and new applications: \u201cWhere would you find X?\u201d, \u201cWhat would you expect to happen if you clicked on Y?\u201d. In an established system users will probably know where these things are though it can still be illuminating to ask these questions though phrased slightly differently.\n\nTask-based questions involve providing a task for the user to complete. If you are testing an established system it is a good idea to ask users to bring in tasks that they would normally perform. This is because the user will be more invested in the outcome of the task and will behave in a more realistic fashion. When designing tasks for new systems and designs ensure you only provide loose task details for the same reason. Don\u2019t tell testers to enter \u201cChantelle\u201d; have them use their own name instead. Avoid introducing bias with the way questions are phrased.\n\nIt\u2019s a good idea to ask for users\u2019 first impressions at the beginning of the test, especially when testing design mockups. \u201cWhat are the main elements on the page?\u201d or \u201cWhat strikes you first?\u201d.\n\nYou script should run for a maximum of 45 minutes. 30-35 minutes is better; after this you are likely to lose their attention. Tests on established systems can take longer as there is more to learn from them. When scheduling the test you will need to leave yourself 5 minutes between each one to collate your notes and prepare for the next. Be sure to run through the script beforehand.\n\nYour script should be flexible. It is possible that during the test a trend will come to light that opens up whole new avenues of possible questioning. For example, during one initial test of an established system I noticed that the test subject had been printing off items from the application and placing them in a folder in date order (the system ordered alphabetically). I changed the script to ask future participants in that run, if they ever used external tools to help them with tasks within the system. This revealed a number of interesting issues that otherwise would not have been found.\n\nRunning the tests\n\nTreat your test subjects like hedgehogs. Depending on your target audience they probably feel a little nervous and perhaps even scared of you. So make them a little nest out of straw, stroke their prickles and give them some cat food. Alternatively, reassure them that you are testing the system and that they can\u2019t give a wrong answer. Reward them with a doughnut or jam tart at the end. Try to ensure the test environment is relaxed and quiet, but also as close as possible to the situation where they would actually use the system.\n\nHave your subjects talk out loud is very important as you can\u2019t read their minds, but it is a very unnatural process. To loosen up your subjects and get them talking in the way you want them to, try the Stapler Trick. Give them a stapler or similar item and ask them to open it, take the staples out, replace them, shut the stapler and staple some paper \u2013 talking all the time about what they see, what they expect to happen, what actually happens and how that matches up. Make them laugh at you.\n\nSay how long the test will take up front, and tell your subject why you are doing it. After the test has been completed, conclude by thanking them for their time and assuring them that they were very useful. Then give them the sugary treat.\n\nWhat to look for\n\nPrimarily, you should look out for incidents where the user stops concentrating on her tasks and starts thinking about the tool and how she is going to use it. For example, when you are hammering in a nail you don\u2019t think about how to use a hammer; good software should be the same. Words like \u2018it\u2019 and \u2018the system\u2019 and are good indications that the test subject has stopped thinking about the task in hand. Note questioning words, especially where testers question their own judgement, \u201cwhy can\u2019t I find \u2026\u201d, \u201cI expected to see \u2026\u201d etc. as this indicates that the work flow for the task may have broken down.\n\nAlso keep an eye on occasions where the user completely fails to do a task. They may need some prompting to unstick them, but you should be careful not to bias the test. These should be the highest priority issues for you to fix. If users recover from getting stuck, make a note of how they recovered. Prolonged periods of silence from the test subject may also require prompting as they should be talking all the time. Ask them what they are thinking or looking for but avoid words like \u2018try\u2019 (e.g. \u2018what are you trying to do?\u2019) as this implies that they are currently failing.\n\nBe wary of users\u2019 opinions on aesthetics and be prepared to bring them back to the script if they get side-tracked.\n\nWriting it up\n\nEven if you are the only developer it\u2019s important to summarise the key issues that emerged during testing: your notes won\u2019t make much sense to you a week or so after the test.\n\nIf you are writing for other people, include a summary no longer than two pages; this can consist of a list or table of the issues including recommendations and their priorities. Remember to anonymise the users in the report. In team situations, you may be surprised at how many people are interested in the results of the usability test even if it doesn\u2019t relate directly to something that they can fix.\n\nTo conclude\u2026\n\nSome usability testing is better than none at all, even for small projects or those with strict deadlines. Make the most of the time and resources available. Choose your users carefully, make them comfortable, summarise your report and don\u2019t forget to leave a doughnut for yourself!", "year": "2006", "author": "Natalie Downe", "author_slug": "nataliedowne", "published": "2006-12-16T00:00:00+00:00", "url": "https://24ways.org/2006/fast-and-simple-usability-testing/", "topic": "process"}
{"rowid": 130, "title": "Faster Development with CSS Constants", "contents": "Anyone even slightly familiar with a programming language will have come across the concept of constants \u2013 a fixed value that can be used through your code. For example, in a PHP script I might have a constant which is the email address that all emails generated by my application get sent to. \n\n$adminEmail = 'info@example.com';\n\nI could then use $adminEmail in my script whenever I wanted an email to go to that address. The benefit of this is that when the client decides they want the email to go to a different address, I only need change it in one place \u2013 the place where I initially set the constant. I could also quite easily make this value user defined and enable the administrator to update the email address.\n\nUnfortunately CSS doesn\u2019t support constants. It would be really useful to be able to define certain values initially and then use them throughout a CSS file, so in this article I\u2019m going to take a look at some of the methods we do have available and provide pointers to more in depth commentary on each. If you have a different method, or tip to share please add it to the comments.\n\nSo what options do we have?\n\nOne way to get round the lack of constants is to create some definitions at the top of your CSS file in comments, to define \u2018constants\u2019. A common use for this is to create a \u2018color glossary\u2019. This means that you have a quick reference to the colors used in the site to avoid using alternates by mistake and, if you need to change the colors, you have a quick list to go down and do a search and replace. \n\nIn the below example, if I decide I want to change the mid grey to #999999, all I need to do is search and replace #666666 with #999999 \u2013 assuming I\u2019ve remember to always use that value for things which are mid grey.\n\n/*\nDark grey (text): #333333\nDark Blue (headings, links) #000066\nMid Blue (header) #333399\nLight blue (top navigation) #CCCCFF\nMid grey: #666666\n*/\n\nThis is a fairly low-tech method, but if used throughout the development of the CSS files can make changes far simpler and help to ensure consistency in your color scheme.\n\nI\u2019ve seen this method used by many designers however Garrett Dimon documents the method, with more ideas in the comments.\n\nGoing server-side\n\nTo truly achieve constants you will need to use something other than CSS to process the file before it is sent to the browser. You can use any scripting language \u2013 PHP, ASP, ColdFusion etc. to parse a CSS file in which you have entered constants. So that in a constants section of the CSS file you would have:\n\n$darkgrey = '#333333';\n$darkblue = '#000066';\n\nThe rest of the CSS file is as normal except that when you come to use the constant value you would use the constant name instead of adding the color:\n\np {\n\tcolor: $darkgrey;\n}\n\nYour server-side script could then parse the CSS file, replace the constant names with the constant values and serve a valid CSS file to the browser. Christian Heilmann has done just this for PHP however this could be adapted for any language you might have available on your server.\n\nShaun Inman came up with another way \n of doing this that removes the need to link to a PHP script and also enables the adding of constants using the syntax of at-rules . This method is again using PHP and will require you to edit an .htaccess file. \n\nA further method is to generate static CSS files either using a script locally \u2013 if the constants are just to enable speed of development \u2013 or as part of the web application itself. Storing a template stylesheet with constant names in place of the values you will want to update means that your script can simply open the template, replace the variables and save the result as a new stylesheet file.\n\nWhile CSS constants are a real help to developers, they can also be used to add new functionality to your applications. As with the email address example that I used at the beginning of this article, using a combination of CSS and server-side scripting you could enable a site administrator to select the colours for a new theme to be used on a page of a content managed site. By using constants you need only give them the option to change certain parts of the CSS and not upload a whole different CSS file, which could lead to some interesting results!\n\nAs we are unlikely to find real CSS constants under the tree this Christmas the above methods are some possibilities for better management of your stylesheets. However if you have better methods, CSS Constant horror stories or any other suggestions, add your comments below.", "year": "2006", "author": "Rachel Andrew", "author_slug": "rachelandrew", "published": "2006-12-02T00:00:00+00:00", "url": "https://24ways.org/2006/faster-development-with-css-constants/", "topic": "process"}
{"rowid": 154, "title": "Diagnostic Styling", "contents": "We\u2019re all used to using CSS to make our designs live and breathe, but there\u2019s another way to use CSS: to find out where our markup might be choking on missing accessibility features, targetless links, and just plain missing content.  \n\nNote: the techniques discussed here mostly work in Firefox, Safari, and Opera, but not Internet Explorer.  I\u2019ll explain why that\u2019s not really a problem near the end of the article \u2014 and no, the reason is not \u201ceveryone should just ignore IE anyway\u201d.\n\nBasic Diagnostics\n\nTo pick a simple example, suppose you want to call out all holdover font and center elements in a site.  Simple: you just add the following to your styles.\n\nfont, center {outline: 5px solid red;}\n\nYou could take it further and add in a nice lime background or some such, but big thick red outlines should suffice.  Now you\u2019ll be able to see the offenders wherever as you move through the site.  (Of course, if you do this on your public server, everyone else will see the outlines too.  So this is probably best done on a development server or local copy of the site.)\n\nNot everyone may be familiar with outlines, which were introduced in CSS2, so a word on those before we move on.  Outlines are much like borders, except outlines don\u2019t affect layout.  Eh?  Here\u2019s a comparison.\n\n\n\nOn the left, you have a border.  On the right, an outline.  The border takes up layout space, pushing other content around and generally being a nuisance.  The outline, on the other hand, just draws into quietly into place.  In most current browsers, it will overdraw any content already onscreen, and will be overdrawn by any content placed later \u2014 which is why it overlaps the images above it, and is overlapped by those below it.\n\nOkay, so we can outline deprecated elements like font and center.  Is that all?  Oh no.\n\nAttribution\n\nLet\u2019s suppose you also want to find any instances of inline style \u2014 that is, use of the style attribute on elements in the markup.  This is generally discouraged (outside of HTML e-mails, which I\u2019m not going to get anywhere near), as it\u2019s just another side of the same coin of using font: baking the presentation into the document structure instead of putting it somewhere more manageable.  So:\n\n*[style], font, center {outline: 5px solid red;}\n\nAdding that attribute selector to the rule\u2019s grouped selector means that we\u2019ll now be outlining any element with a style attribute.\n\nThere\u2019s a lot more that attribute selectors will let use diagnose.  For example, we can highlight any images that have empty alt or title text.\n\nimg[alt=\"\"] {border: 3px dotted red;}\nimg[title=\"\"] {outline: 3px dotted fuchsia;}\n\nNow, you may wonder why one of these rules calls for a border, and the other for an outline.  That\u2019s because I want them to \u201cadd together\u201d \u2014 that is, if I have an image which possesses both alt and title, and the values of both are empty, then I want it to be doubly marked.\n\n\n\nSee how the middle image there has both red and fuchsia dots running around it?  (And am I the only one who sorely misses the actual circular dots drawn by IE5/Mac?)  That\u2019s due to its markup, which we can see here in a fragment showing the whole table row.\n\n<tr>\n<th scope=\"row\">empty title</th>\n<td><img src=\"comic.gif\" title=\"\" /></td>\n<td><img src=\"comic.gif\" title=\"\" alt=\"\" /></td>\n<td><img src=\"comic.gif\" title=\"\" alt=\"comical\" /></td>\n</tr>\n\nRight, that\u2019s all well and good, but it misses a rather more serious situation: the selector img[alt=\"\"] won\u2019t match an img element that doesn\u2019t even have an alt attribute.  How to tackle this problem?\n\nNot a Problem\n\nWell, if you want to select something based on a negative, you need a negative selector.\n\nimg:not([alt]) {border: 5px solid red;}\n\nThis is really quite a break from the rest of CSS selection, which is all positive: \u201cselect anything that has these characteristics\u201d.  With :not(), we have the ability to say (in supporting browsers) \u201cselect anything that hasn\u2019t these characteristics\u201d.  In the above example, only img elements that do not have an alt attribute will be selected.  So we expand our list of image-related rules to read:\n\nimg[alt=\"\"] {border: 3px dotted red;}\nimg[title=\"\"] {outline: 3px dotted fuchsia;}\nimg:not([alt]) {border: 5px solid red;}\nimg:not([title]) {outline: 5px solid fuchsia;}\n\nWith the following results:\n\n\n\nWe could expand this general idea to pick up tables who lack a summary, or have an empty summary attribute.\n\ntable[summary=\"\"] {outline: 3px dotted red;}\ntable:not([summary]) {outline: 5px solid red;}\n\nWhen it comes to selecting header cells that lack the proper scope, however, we have a trickier situation.  Finding headers with no scope attribute is easy enough, but what about those that have a scope attribute with an incorrect value?\n\nIn this case, we actually need to pull an on-off maneuver.  This has us setting all th elements to have a highlight style, and then turn it off for the elements that meet our criteria.\n\nth {border: 2px solid red;}\nth[scope=\"col\"], th[scope=\"row\"] {border: none;}\n\nThis was necessary because of the way CSS selectors work.  For example, consider this:\n\nth:not([scope=\"col\"]), th:not([scope=\"row\"]) {border: 2px solid red;}\n\nThat would select\u2026all th elements, regardless of their attrributes.  That\u2019s because every th element doesn\u2019t have a scope of col, doesn\u2019t have a scope of row, or doesn\u2019t have either.  There\u2019s no escaping this selector o\u2019 doom!\n\nThis limitation arises because :not() is limited to containing a single \u201cthing\u201d within its parentheses.  You can\u2019t, for example, say \u201cselect all elements except those that are images which descend from list items\u201d.  Reportedly, this limitation was imposed to make browser implementation of :not() easier.\n\nStill, we can make good use of :not() in the service of further diagnosing.  Calling out links in trouble is a breeze:\n\na[href]:not([title]) {border: 5px solid red;}\na[title=\"\"] {outline: 3px dotted red;}\na[href=\"#\"] {background: lime;}\na[href=\"\"] {background: fuchsia;}\n\n\n\nHere we have a set that will call our attention to links missing title information, as well as links that have no valid target, whether through a missing URL or a JavaScript-driven page where there are no link fallbacks in the case of missing or disabled JavaScript (href=\"#\").\n\nAnd What About IE?\n\nAs I said at the beginning, much of what I covered here doesn\u2019t work in Internet Explorer, most particularly :not() and outline.  (Oh, so basically everything?  -Ed.)\n\nI can\u2019t do much about the latter.  For the former, however, it\u2019s possible to hack your way around the problem by doing some layered on-off stuff.  For example, for images, you replace the previously-shown rules with the following:\n\nimg {border: 5px solid red;}\nimg[alt][title] {border-width: 0;}\nimg[alt] {border-color: fuchsia;}\nimg[alt], img[title] {border-style: double;}\nimg[alt=\"\"][title],\nimg[alt][title=\"\"] {border-width: 3px;}\nimg[alt=\"\"][title=\"\"] {border-style: dotted;}\n\nIt won\u2019t have exactly the same set of effects, given the inability to use both borders and outlines, but will still highlight troublesome images.\n\n\n\nIt\u2019s also the case that IE6 and earlier lack support for even attribute selectors, whereas IE7 added pretty much all the attribute selector types there are, so the previous code block won\u2019t have any effect previous to IE7.\n\nIn a broader sense, though, these kinds of styles probably aren\u2019t going to be used in the wild, as it were.  Diagnostic styles are something only you see as you work on a site, so you can make sure to use a browser that supports outlines and :not() when you\u2019re diagnosing.  The fact that IE users won\u2019t see these styles is irrelevant since users of any browser probably won\u2019t be seeing these styles.\n\nPersonally, I always develop in Firefox anyway, thanks to its ability to become a full-featured IDE through the addition of extensions like Firebug and the Web Developer Toolbar.\n\n\nYeah, About That\u2026\n\nIt\u2019s true that much of what I describe in this article is available in the WDT.  I feel there are two advantages to writing your own set of diagnostic styles.\n\n\n\tWhen you write your own styles, you can define exactly what the visual results will be, and how they will interact.  The WDT doesn\u2019t let you make its outlines thicker or change their colors.\n\tYou can combine a bunch of diagnostics into a single set of rules and add it to your site\u2019s style sheet during the diagnostic portion, thus ensuring they persist as you surf around.  This can be done in the WDT, but it isn\u2019t as easy (and, at least for me, not as reliable).\n\n\nIt\u2019s also true that a markup validator will catch many of the errors I mentioned, such as missing alt and summary attributes.  For some, that\u2019s sufficient.  But it won\u2019t catch everything diagnostic styles can, like empty alt values or untargeted links, which are perfectly valid, syntactically speaking.\n\n\nDiagnosis Complete?\n\nI hope this has been a fun look at the concept of diagnostic styling as well as a quick introduction into possibly new concepts like :not() and outlines.  This isn\u2019t all there is to say, of course: there is plenty more that could be added to a diagnostic style sheet.  And everyone\u2019s diagnostics will be different, tuned to meet each person\u2019s unique situation.\n\nMostly, though, I hope this small exploration triggers some creative thinking about the use of CSS to do more than just lay out pages and colorize text.  Given the familiarity we acquire with CSS, it only makes sense to use it wherever it might be useful, and setting up visible diagnostic flags is just one more place for it to help us.", "year": "2007", "author": "Eric Meyer", "author_slug": "ericmeyer", "published": "2007-12-20T00:00:00+00:00", "url": "https://24ways.org/2007/diagnostic-styling/", "topic": "process"}
{"rowid": 155, "title": "Minification: A Christmas Diet", "contents": "The festive season is generally more about gorging ourselves than staying thin but we\u2019re going to change all that with a quick introduction to minification.\n\nPerformance has been a hot topic this last year. We\u2019re building more complex sites and applications but at the same time trying to make then load faster and behave more responsively. What is a discerning web developer to do?\n\nMinification is the process of make something smaller, in the case of web site performance we\u2019re talking about reducing the size of files we send to the browser. The primary front-end components of any website are HTML, CSS, Javascript and a sprinkling of images. Let\u2019s find some tools to trim the fat and speed up our sites.\n\nFor those that want to play along at home you can download the various utilities for Mac or Windows. You\u2019ll want to be familiar with running apps on the command line too.\n\nHTMLTidy\n\nHTMLTidy optimises and strips white space from HTML documents. It also has a pretty good go at correcting any invalid markup while it\u2019s at it.\n\ntidy -m page.html\n\nCSSTidy\n\nCSSTidy takes your CSS file, optimises individual rules (for instance transforming padding-top: 10px; padding-bottom: 10px; to padding: 10px 0;) and strips unneeded white space.\n\ncsstidy style.css style-min.css\n\nJSMin\n\nJSMin takes your javascript and makes it more compact. With more and more websites using javascript to power (progressive) enhancements this can be a real bandwidth hog. Look out for pre-minified versions of libraries and frameworks too.\n\njsmin <script.js >script-min.js\n\nRemember to run JSLint before you run JSMin to catch some common problems.\n\nOptiPNG\n\nImages can be a real bandwidth hog and making all of them smaller with OptiPNG should speed up your site.\n\noptipng image.png\n\nAll of these tools have an often bewildering array of options and generally good documentation included as part of the package. A little experimentation will get you even more bang for your buck.\n\nFor larger projects you likely won\u2019t want to be manually minifying all your files. The best approach here is to integrate these tools into your build process and have your live website come out the other side smaller than it went in.\n\nYou can also do things on the server to speed things up; GZIP compression for instance or compilation of resources to reduce the number of HTTP requests. If you\u2019re interested in performance a good starting point is the Exceptional Performance section on the Yahoo Developer Network and remember to install the YSlow Firebug extension while you\u2019re at it.", "year": "2007", "author": "Gareth Rushgrove", "author_slug": "garethrushgrove", "published": "2007-12-06T00:00:00+00:00", "url": "https://24ways.org/2007/minification-a-christmas-diet/", "topic": "process"}
{"rowid": 185, "title": "Make Your Mockup in Markup", "contents": "We aren\u2019t designing copies of web pages, we\u2019re designing web pages.\n\n\t Andy Clarke, via Quotes on Design\n\n\nThe old way\n\nI used to think the best place to design a website was in an image editor. I\u2019d create a pixel-perfect PSD filled with generic content, send it off to the client, go through several rounds of revisions, and eventually create the markup.\n\nDoes this process sound familiar? You\u2019re not alone. In a very scientific and official survey I conducted, close to 90% of respondents said they design in Photoshop before the browser.  \n\nThat process is whack, yo!\n\nRecently, thanks in large part to the influence of design hero Dan Cederholm, I\u2019ve come to the conclusion that a website\u2019s design should begin where it\u2019s going to live: in the browser.\n\nDie Photoshop, die\n\nSome of you may be wondering, \u201cwhat\u2019s so bad about using Photoshop for the bulk of my design?\u201d Well, any seasoned designer will tell you that working in Photoshop is akin to working in a minefield: you never know when it\u2019s going to blow up in your face.\n\n The application Adobe Photoshop CS4 has unexpectedly ruined your day.\n\nPhotoshop\u2019s propensity to crash at crucial moments is a running joke in the industry, as is its barely usable interface. And don\u2019t even get me started on the hot, steaming pile of crap that is  text rendering.\n\n Text rendered in Photoshop (left) versus Safari (right).\n\nCrashing and text rendering issues suck, but we\u2019ve learned to live with them. The real issue with using Photoshop for mockups is the expectations you\u2019re setting for a client. When you send the client a static image of the design, you\u2019re not giving them the whole picture \u2014 they can\u2019t see how a fluid grid would function, how the design will look in a variety of browsers, basic interactions like :hover effects, or JavaScript behaviors. For more on the disadvantages to showing clients designs as images rather than websites, check out Andy Clarke\u2019s Time to stop showing clients static design visuals.\n\nA necessary evil?\n\nIn the past we\u2019ve put up with Photoshop because it was vital to achieving our beloved rounded corners, drop shadows, outer glows, and gradients. However, with the recent adaptation of CSS3 in major browsers, and the slow, joyous death of IE6, browsers can render mockups that are just as beautiful as those created in an image editor. With the power of RGBA, text-shadow, box-shadow, border-radius, transparent PNGs, and @font-face combined, you can create a prototype that radiates shiny awesomeness right in the browser. If you can see this epic article through to the end, I\u2019ll show you step by step how to create a gorgeous mockup using mostly markup.\n\nGet started by getting naked \n\n\n\tContent precedes design. Design in the absence of content is not design, it\u2019s decoration.\n\n\t Jeffrey Zeldman\n\n\nIn the beginning, don\u2019t even think about style. Instead, start with the foundation: the content. Lay the groundwork for your markup order, and ensure that your design will be useable with styles and images turned off. This is great for prioritizing the content, and puts you on the right path for accessibility and search engine optimization. Not a bad place to start, amirite?\n\n An example of unstyled content, in all its naked glory. View it large.\n\nFlush out the layout \n\nThe next step is to structure the content in a usable way. With CSS, making basic layout changes is as easy as switching up a float, so experiment to see what structure suits the content best.\n\n The mockup with basic layout work done.\n\nGot your grids covered\n\nThere are a variety of tools that allow you to layer a grid over your browser window. For Mac users I recommend using Slammer, and PC users can check out one of the bookmarklets that are available, such as 960 Gridder.\n\n The mockup with a grid applied using Slammer.\n\nOnce you\u2019ve found a layout that works well for the content, pass it along to the client for review. This keeps them involved in the design process, and gives them an idea of how the site will be structured when it\u2019s live.\n\nStart your styling\n\nNow for the fun part: begin applying the presentation layer. Let usability considerations drive your decisions about color and typography; use highlighted colors and contrasting typefaces on elements you wish to emphasize.\n\nRGBA? More like RGByay!\n\nIntroducing color is easy with RGBA. I like to start with the page\u2019s main color, then use white at varying opacities to empasize content sections.\n\n In the example mockup the body background is set to rgba(203,111,21), the content containers are set to rgba(255,255,255,0.7), and a few elements are highlighted with rgba(255,255,255,0.1) If you\u2019re not sure how RGBA works, check out Drew McLellan\u2019s super helpful 24ways article.\n\nLaying down type\n\nJust like with color, you can use typography to evoke a feeling and direct a user\u2019s attention. Have contrasting typefaces (like serif headlines and sans-serif body text) to group the content into meaningful sections.\n\nIn a recent A List Apart article, the Master of Web Typography\u2122 Jason Santa Maria offers excellent advice on how to choose your typefaces:\n\n\n\tWrite down a general description of the qualities of the message you are trying to convey, and then look for typefaces that embody those qualities.\n\n\nSounds pretty straightforward. I wanted to give my design a classic feel with a hint of nostalgia, so I used Georgia for the headlines, and incorporated the ornate ampersand from Baskerville into the header.\n\n A closeup on the site\u2019s header.\n\nLet\u2019s get sexy\n\nThe design doesn\u2019t look too bad as it is, but it\u2019s still pretty flat. We can do better, and after mixing in some CSS3 and a couple of PNGs, it\u2019s going to get downright steamy in here.\n\nGive it some glow\n\nObjects in the natural world reflect light, so to make your design feel tangible and organic, give it some glow. In the example design I achieved this by creating two white to transparent gradients of varying opacities. Both have a solid white border across their top, which gives edges a double border effect and makes them look sharper. Using CSS3\u2019s text-shadow on headlines and box-shadow on content modules is another quick way to add depth.\n\n A wide and closeup view of the design with gradients, text-shadow and box-shadow added. For information on how to implement text-shadow and box-shadow using RGBA, check out the article I wrote on it last week.\n\n\n37 pieces of flair\n\nOkay, maybe you don\u2019t need that much flair, but it couldn\u2019t hurt to add a little; it\u2019s the details that will set your design apart. Work in imagery and texture, using PNGs with an alpha channel so you can layer images and still tweak the color later on.\n\n The design with grungy textures, a noisy diagonal stripe pattern, and some old transportation images layered behind the text. Because the colors are rendered using RGBA, these images bleed through the content, giving the design a layered feel. Best viewed large.\n\n\nSend it off\n\nHey, look at that. You\u2019ve got a detailed, well structured mockup for the client to review. Best of all, your markup is complete too. If the client approves the design at this stage, your template is practically finished. Bust out the party hats!\n\nNot so fast, Buster!\n\nSo I don\u2019t know about you, but I\u2019ve never gotten a design past the client\u2019s keen eye for criticism on the first go. Let\u2019s review some hypothetical feedback (none of which is too outlandish, in my experience), and see how we\u2019d make the requested changes in the browser. \n\nUpdating the typography\n\n\n\tMy ex-girlfriend loved Georgia, so I never want to see it again. Can we get rid of it? I want to use a font that\u2019s chunky and loud, just like my stupid ex-girlfriend.\n\n\t Fakey McClient\n\n\nYikes! Thankfully with CSS, removing Georgia is as easy as running a find and replace on the stylesheet. In my revised mockup, I used @font-face and League Gothic on the headlines to give the typography the, um, unique feel the client is looking for.\n\n The same mockup, using @font-face on the headlines. If you\u2019re unfamiliar with implementing @font-face, check out Nice Web Type\u2018s helpful article.\n\nAdding rounded corners\n\n\n\tI\u2019m not sure if I\u2019ll like it, but I want to see what it\u2019d look like with rounded corners. My cousin, a Web 2.0 marketing guru, says they\u2019re trendy right now.\n\n\t Fakey McClient\n\n\nSwitching to rounded corners is a nightmare if you\u2019re doing your mockup in Photoshop, since it means recreating most of the shapes and UI elements in the design. Thankfully, with CSS border-radius comes to our rescue! By applying this gem of a style to a handful of classes, you\u2019ll be rounded out in no time.\n\n The mockup with rounded corners, created using border-radius. If you\u2019re not sure how to implement border-radius, check out CSS3.info\u2018s quick how-to.\n\nMaking changes to the color\n\n\n\tThe design is too dark, it\u2019s depressing! They call it \u2018the blues\u2019 for a reason, dummy. Can you try using a brighter color? I want orange, like Zeldman uses.\n\n\t Fakey McClient\n\n\nMaking color changes is another groan-inducing task when working in Photoshop. Finding and updating every background layer, every drop shadow, and every link can take forever in a complex PSD. However, if you\u2019ve done your mockup in markup with RGBA and semi-transparent PNGs, making changes to your color is as easy as updating the body background and a few font colors.\n\n The mockup with an orange color scheme. Best viewed large.\n\nAhem, what about Internet Explorer?\n\nGee, thanks for reminding me, buzzkill. Several of the CSS features I\u2019ve suggested you use, such as RGBA, text-shadow and box-shadow, and border-radius, are not supported in Internet Explorer. I know, it makes me sad too. However, this doesn\u2019t mean you can\u2019t try these techniques out in your markup based mockups.  The point here is to get your mockups done as efficiently as possible, and to keep the emphasis on markup from the very beginning.\n\nOnce the design is approved, you and the client have to decide if you can live with the design looking different in different browsers. Is it so bad if some users get to see drop shadows and some don\u2019t? Or if the rounded corners are missing for a portion of your audience? The design won\u2019t be broken for IE people, they\u2019re just missing out on a few visual treats that other users will see.\n\nThe idea of rewarding users who choose modern browsers is not a new concept; Dan covers it thoroughly in Handcrafted CSS, and it\u2019s been written about in the past by Aaron Gustafson and Andy Clarke on several occasions. I believe we shouldn\u2019t have to design for the lowest common denominator (cough, IE6 users, cough); instead we should create designs that are beautiful in modern browsers, but still degrade nicely for the other guy. However, some clients just aren\u2019t that progressive, and in that case you can always use background images for drop shadows and rounded corners, as you have in the past. \n\nClosing thoughts\n\nWith the advent of CSS3, browsers are just as capable of giving us beautiful, detailed mockups as Photoshop, and in half the time. I\u2019m not the only one to make an argument for this revised process; in his article Time to stop showing clients static design visuals, and in his presentation Walls Come Tumbling Down, Andy Clarke makes a fantastic case for creating your mockups in markup.\n\nSo I guess my challenge to you for 2010 is to get out of Photoshop and into the code. Even if the arguments for designing in the browser aren\u2019t enough to make you change your process permanently, it\u2019s worthwhile to give it a try. Look at the New Year as a time to experiment; applying constraints and evaluating old processes can do wonders for improving your efficiency and creativity.", "year": "2009", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2009-12-24T00:00:00+00:00", "url": "https://24ways.org/2009/make-your-mockup-in-markup/", "topic": "process"}
{"rowid": 190, "title": "Self-Testing Pages with JavaScript", "contents": "Working at an agency I am involved more and more on projects in which client side code is developed internally then sent out to a separate team for implementation. You provide static HTML, CSS and JavaScript which then get placed into the CMS and brought to life as an actual website. As you can imagine this can sometimes lead to frustrations. However many safeguards you include, handing over your code to someone else is always a difficult thing to do effectively.\n\nIn this article I will show you how you can create a JavaScript implementation checker and that will give you more time for drink based activity as your web site and apps are launched quicker and with less unwanted drama!\n\nAn all too frequent occurrence\n\nYou\u2019ve been working on a project for weeks, fixed all your bugs and send it to be implemented. You hear nothing and assume all is going well then a few days before it\u2019s meant to launch you get an email from the implementation team informing you of bugs in your code that you need to urgently fix.\n\n The 24ways website with a misspelt ID for the years menu\n\nBeing paranoid you trawl through the preview URL, check they have the latest files, check your code for errors then notice that a required HTML attribute has been omitted from the build and therefore CSS or JavaScript you\u2019ve hooked onto that particular attribute isn\u2019t being applied and that\u2019s what is causing the \u201cbug\u201d.\n\nIt takes you seconds drafting an email informing them of this, it takes then seconds putting the required attribute in and low and behold the bug is fixed, everyone is happy but you\u2019ve lost a good few hours of your life \u2013 this time could have been better spent in the pub.\n\nI\u2019m going to show you a way that these kind of errors can be alerted immediately during implementation of your code and ensure that when you are contacted you know that there actually is a bug to fix. You probably already know the things that could be omitted from a build and look like bugs so you\u2019ll soon be creating tests to look for these and alert when they are not found on the rendered page. The error is reported directly to those who need to know about it and fix it. Less errant bug reports and less frantic emails ahoy!\n\n A page with an implementation issue and instant feedback on the problem\n\nJavaScript selector engines to the rescue\n\nWhether you\u2019re using a library or indeed tapping into the loveliness of the new JavaScript Selector APIs looking for particular HTML elements in JavaScript is fairly trivial now. \n\nFor instance this is how you look for a div element with the id attribute of year (the missing attribute from top image) using jQuery (the library I\u2019ll be coding my examples in): \n\nif ($(\u2018div#year\u2019).length) {\n\talert(\u2018win\u2019);\n}\n\nUsing this logic you can probably imagine how you can write up a quick method to check for the existence of a particular element and alert when it\u2019s not present \u2014 but assuming you have a complex page you\u2019re going to be repeating yourself a fair bit and we don\u2019t want to be doing that.\n\nTest scripts\n\nIf you\u2019ve got a lot of complex HTML patterns that need testing across a number of different pages it makes sense to keep your tests out of production code. Chances are you\u2019ve already got a load of heavy JavaScript assets, and when it comes to file size saving every little helps.\n\nI don\u2019t think that tests should contain code inside of them so keep mine externally as JSON. This also means that you can use the one set of tests in multiple places. We already know that it\u2019s a good idea to keep our CSS and JavaScript separate so lets continue along those lines here.\n\nThe test script for this example looks like this:\n\n{\n\t\"title\": \"JS tabs implementation test\",\n\t\"description\": \"Check that the correct HTML patterns has been used\",\n\t\"author\": \"Ross Bruniges\",\n\t\"created\": \"20th July 2009\",\n\t\"tests\": [\n\t\t{\n\t\t\t\"name\": \"JS tabs elements\",\n\t\t\t\"description\": \"Checking that correct HTML elements including class/IDs are used on the page for the JS to progressively enhance\",\n\t\t\t\"selector\": \"div.tabbed_content\",\n\t\t\t\"message\": \"We couldn't find VAR on the page - it's required for our JavaScript to function correctly\",\n\t\t\t\"check_for\": {\n\t\t\t\t\"contains\": {\n\t\t\t\t\t\"elements\": [\n\t\t\t\t\t\t\"div.tab_content\", \"h2\" \n\t\t\t\t\t],\n\t\t\t\t\t\"message\": \"We've noticed some missing HTML:</p><ul><li>VAR</li></ul><p>please refer to the examples sent for reference\" \n\t\t\t\t} \n\t\t\t} \n\t\t} \n\t]\n}\n\nThe first four lines are just a little bit of meta data so we remember what this test was all about when we look at it again in the future, or indeed if it ever breaks. The tests are the really cool parts and firstly you\u2019ll notice that it\u2019s an array \u2013 we\u2019re only going to show one example test here but there is no reason why you can\u2019t place in as many as you want. I\u2019ll explain what each of the lines in the example test means:\n\n\n\tname \u2013 short test name, I use this in pass/fail messaging later\n\tdescription \u2013 meta data for future reference\n\tselector \u2013 the root HTML element from which your HTML will be searched\n\tmessage \u2013 what the app will alert if the initial selector isn\u2019t found\n\tcheck_for \u2013 a wrapper to hold inner tests \u2013 those run if the initial selector does match\n\t\n\t\tcontains \u2013 the type of check, we\u2019re checking that the selector contains specified elements\n\t\t\n\t\t\telements \u2013 the HTML elements we are searching for\n\t\t\tmessage \u2013 a message for when these don\u2019t match (VAR is substituted when it\u2019s appended to the page with the name of any elements that don\u2019t exist)\n\t\t\n\t\t\n\t\t\n\nIt\u2019s very important to pass the function valid JSON (JSONLint is a great tool for this) otherwise you might get a console showing no tests have even been run. \n\nThe JavaScript that makes this helpful\n\nAgain, this code should never hit a production server so I\u2019ve kept it external. This also means that the only thing that\u2019s needed to be done by the implementation team when they are ready to build is that they delete this code.\n\n<script src=\"sleuth.js\" type=\"text/javascript\"></script>\n<script type=\"text/javascript\">\n\t$(document).ready(function() {\n\t  sleuth.test_page.init(\u2018js_tabs_test.js');\n\t}); \n</script>\n\n\u201cView the full JavaScript:/examples/self-testing-pages-with-javascript/js/tests/test_suite.js\n\nThe init function appends the test console to the page and inserts the CSS file required to style it (you don\u2019t need to use pictures of me when tests pass and fail though I see no reason why you shouldn\u2019t), goes and grabs the JSON file referenced and parses it. The methods to pass (tests_pass) and fail (haz_fail) the test I hope are pretty self-explanatory as is the one which creates the test summary once everything has been run (create_summary).\n\nThe two interesting functions are init_tests and confirm_html.\n\ninit_tests\n\ninit_tests:function(i,obj) {\n\tvar $master_elm = $(obj.selector);\n\tsleuth.test_page.$logger.append(\"<div id='test_\" + i + \"' class='message'><p><em>\" + obj.name + \"</em></p></div>\");\n\tvar $container = $('#test_' + i);\n\tif (!$master_elm.length) {\n\t\tvar err_sum = obj.message.replace(/VAR/gi, obj.selector);\n\t\tsleuth.test_page.haz_failed(err_sum, $container);\n\t\treturn;\n\t}\n\tif (obj.check_for) {\n\t\t$.each(obj.check_for,function(key, value){\n\t\t\tsleuth.test_page.assign_checks($master_elm, $container, key, value);\n\t\t});\n\t} else {\n\t\tsleuth.test_page.tests_passed($container);\n\t\treturn;\n\t}\n}\n\nThe function gets sent the number of the current iteration (used to create a unique id for its test summary) and the current object that contains the data we\u2019re testing against as parameters.\n\nWe grab a reference to the root element and this is used (pretty much in the example shown right at the start of this article) and its length is checked. If the length is positive we know we can continue to the inner tests (if they exist) but if not we fail the test and don\u2019t go any further. We append the error to the test console for everyone to see.\n\nIf we pass the initial check we send the reference to the root element, message contains and the inner object to a function that in this example sends us on to confirm_html (if we had a more complex test suite it would do a lot more). \n\nconfirm_html\n\nconfirm_html:function(target_selector, error_elm, obj) {\n\tvar missing_elms = [];\n\t$.each(obj.elements, function(i, val) {\n\t\tif (!target_selector.find(val).length) {\n\t\t\tmissing_elms.push(val);\n\t\t}\t\n\t});\n\tif (missing_elms.length) {\n\t\tvar file_list = missing_elms.join('</li><li>');\n\t\tvar err_sum = obj.message.replace(/VAR/gi, file_list);\n\t\tsleuth.test_page.haz_failed(err_sum, error_elm);\n\t\treturn;\n\t}\n\tsleuth.test_page.tests_passed(error_elm);\n\treturn;\n}\n\nWe\u2019re again using an array to check for a passed or failed test and checking its length but this time we push in a reference to each missing element we find.\n\nIf the test does fail we\u2019re providing even more useful feedback by informing what elements have been missed out. All the implementation team need do is look for them in the files we\u2019ve sent and include them as expected.\n\nNo more silly implementation bugs!\n\nHere is an example of a successful implementation.\n\nHere are some examples of failed implementations \u2013 one which fails at finding the root node and one that has the correct root node but none of the inner HTML tests pass.\n\nIs this all we can check for?\n\nCertainly not!\n\nJavaScript provides pretty easy ways to check for attributes, included files (if the files being checked for are being referenced correctly and not 404ing) and even applied CSS.\n\nWant to check that those ARIA attributes are being implemented correctly or that all images contain an alt attribute well this simple test suite can be extended to include tests for this \u2013 the sky is pretty much up to your imagination.", "year": "2009", "author": "Ross Bruniges", "author_slug": "rossbruniges", "published": "2009-12-12T00:00:00+00:00", "url": "https://24ways.org/2009/self-testing-pages-with-javascript/", "topic": "process"}
{"rowid": 194, "title": "Design Systems and Hybrids", "contents": "The other day on Twitter, I saw a thread started by Dorian Taylor about why design systems are so hot right now. In the thread, he made the case that they\u2019ve been around for ages and some folks were just slow to catch up. It was an interesting thread, and not the first time I\u2019ve seen folks discuss this. \u201cDesign systems are so hot right now\u201d was even used recently\u00a0in this very publication.\nAnd yes it\u2019s true that they\u2019ve been around for ages. Design artefact collectors\u2019 obsession with reprints of old graphic standards manuals of the past\u00a0are a reminder. Sometimes old things become new again, either through a rediscovery or awakening (wow, that sounds really deep). But I think that\u2019s definitely what happened here.\nSome very opinionated answers that come to mind for me are:\n\nThe need for them has increased with the needs of software development. With the increasing number of devices (phones, tablets, watches, etc.), scaling design has required the need to double down on systems thinking and processes.\nInvestments with huge cost-saving returns. The time investment it takes to onboard new people as you staff up large teams (and the time it takes to fix bugs and inconsistencies) could be better spent building up a system that lets you ship at a faster pace. It also gives you more time to focus on the bigger picture instead of what color a button border is.\nIf you do\u00a0have to onboard new designers, the design system is a great educational resource to get up to speed quickly on your organization\u2019s design principles, materials/tools, and methods.\n\n\n\u201cHere\u2019s the simple truth: you can\u2019t innovate on products without first innovating the way you build them.\u201d\n\u2014 Alex Schleifer, The Way We Build\n\nThese are just some of the reasons. But there is another answer, and a personal conclusion that I\u2019ve reached. It relates to the way I work and what I love working on, but I don\u2019t see it talked about much.\nHybrids Have a Home\nI\u2019m a hybrid designer. I code in HTML & CSS (with a preference for Sass). But I don\u2019t call myself a frontend developer. I used to back in the day (I was a UI frontend developer at Apple over a decade ago, but all I wrote was HTML & CSS). I identify with designer because that\u2019s my training and interest, but the ideas of what a frontend developer can do has changed quite a ton over the years. Setting things up in build tools and processes are not my skill. And I know a lot of designers who share this experience with me.\nThere are also hybrid developers who identify as developers, but have excellent design skills. Buddies like my pal Brandon Ferrua\u00a0who was on my team at Salesforce is a great example of this. And we worked fantastically together.\nSometimes, companies don\u2019t know how to deal with hybrids. I\u2019ve been told to choose a side, and have even been made to join a development team simply because I could code my designs (and then when I couldn\u2019t deliver the same type of code my teammates could, and I felt like I wasn\u2019t able to use my talents in the most effective way).\nThere are a lot more folks out there I know of who identify as a hybrid, and many have found ourselves working on design systems. Una Kravets recently had a thread discussing this as well. At Clarity, this came up a lot in hallway conversations, breaks, and the after parties. I think that this job is a haven for folks who often find themselves in the middle.\nFor companies that get it, these people find joy in getting to use a wider variety of skills and being bridges; advocates that can speak to designers and developers, helping bring \u2028unity to an organization. They can wireframe, throw together a prototype, create color systems, architect naming conventions for design tokens. Design systems are their perfect home. I think this has contributed to the uptick in discussions and interest on this subject (in addition to the team- and company-focused reasons).\nKeep Design Systems Teams Cross-Functional\nSpeaking of teams, something some larger companies fall prey to is creating walls and silos where they need not be. If you place all your visual designers in one place, all your coders in another, and so on, you\u2019re not doing yourselves any favors. Meanwhile, your hybrids are caught in the middle not knowing exactly where they belong. Design systems teams should have representatives (whether on a core team, or a virtual/federated team) that bring different skillsets. Design, code, writing, accessibility, product management, and so on. You\u2019ll have a stronger vision on where to take your design system and to make it succeed. Siloing defeats the whole purpose of what design systems are meant for.\nHappy holidays, and may the force be with you.\nFurther Reading\n\nWhy Design Systems Fail\nDesign Systems are for People\nDesign Systems Handbook", "year": "2017", "author": "Jina Anne", "author_slug": "jina", "published": "2017-12-22T00:00:00+00:00", "url": "https://24ways.org/2017/design-systems-and-hybrids/", "topic": "process"}
{"rowid": 199, "title": "Knowing the Future - Tips for a Happy Launch Day", "contents": "You\u2019ve chosen your frameworks and libraries. You\u2019ve learned how to write code which satisfies the buzzword and performance gods. Now you need to serve it to a global audience, and make things easy to preview, to test, to sign-off, and to evolve.\nBut infrastructure design is difficult and boring for most of us. We just want to get our work out into the wild.\nIf only we had tools which would let us go, \u201cOh yeah! It all deploys perfectly every time\u201d and shout, \u201cYou need another release? BAM! What\u2019s next?\u201d\nA truth that can be hard to admit is that very often, the production environment and its associated deployment processes are poorly defined until late into a project. This can be a problem.\nIt makes my palms sweaty just thinking about it.\nIf like me, you have spent time building things for clients, you\u2019ll probably have found yourself working with a variety of technical partners and customers who bring different constraints and opportunities to your projects. Knowing and proving the environments and the deployment processes is often very difficult, but can be a factor which profoundly impacts our ability to deliver what we promised. To say nothing of our ability to sleep at night or leave our fingernails un-chewed.\nLet\u2019s look at this a little, and see if we can\u2019t set you up for a good night\u2019s sleep, with dry palms and tidy fingernails.\nA familiar problem\nYou\u2019ve been here too, right? The project development was tough, but you\u2019re pleased with what you are running in your local development environments. Now you need to get the client to see and approve your build, and hopefully indicate with a cheery thumbs up that it can \u201cgo live\u201d.\n\nChances are that we have a staging environment where the client can see the build. But be honest, is this exactly the same as the production environment? It should be, but often it\u2019s not. Often the staging environment is nothing more than a visible server with none of the optimisations, security, load balancing, caching, and other vital bits of machinery that we\u2019ll need (and need to test) in \u201cprod\u201d.\nOften the production environment is still being \u201cset up\u201d and you\u2019ll have to wait and see.\nIn development, \u201cwait and see\u201d is the enemy.\nInstead of waiting to see, we need to make the provisioning of, and deployment to our different environments one of the very first jobs of our project. I\u2019ve often needed to be the unpopular voice in the room who makes a big fuss when this is delayed. I\u2019ve described it as being a \u201ccritical blocker\u201d during project meetings and suggested that everything should halt until it is fixed. \nIt is that important.\nClients don\u2019t often like hearing a wary, disruptive voice saying \u201cwhoa there Nelly!\u201d, because the development should be able to continue while the production environment gets sorted out, right? \nSure. But if it is not seen as a blocker, it is seen as something that can just happen later. And if it happens later, all the ugly surprises and unknowns surface later too. And later is when we\u2019ll need to be thinking about other things. Not the plumbing. Trust me, it pays to face up to the issue right away rather than press on optimistically. The client will thank you later.\nAttitudes and expectations\nWe should, I think, exhibit these four attitudes towards production deployment:\n\nMake it scripted\nMake it automated\nMake it real\nMake it first\n\nMake it scripted\nLet\u2019s face it, we are going to need to deploy more than once over the course of the project. We are not going to get things perfect on our first shot. Nor should we expect to. And if we are going to repeat something, we want to be able to do it identically and predictably every time without needing to rely on our memories.\nDevelopers are great at scripting things which they would otherwise need to repeat. It makes us faster and it also helps us keep track of the steps we need to take.\nI\u2019m not crazy enough to try suggest the best technology to script your builds or deployments (holy wars lie down that path). A lot will depend on your languages and your tastes. Some will like Fabric, others will prefer Gulp, you might prefer Make or NPM. It doesn\u2019t really matter as long as you can script the process of building, packaging and deploying your project.\nWait. Won\u2019t we need to know everything about the build from the start in order to do this? Aren\u2019t our dependencies likely to change over time?\nYes. That would be ideal. But it\u2019s ok. Like our code, our deployment script will evolve over the life of a project. So evolve it. Start by scripting what is needed to support the first iteration of the project, and then maintain that script. It will become a valuable \u201csource of truth\u201d, providing a form of documentation of what your project needs for a successful deployment. Another bonus.\nMake it automated\nIf we have a scripted deployment which we can run by executing a single command, then we are in great shape to automate that process by triggering the build and deployment via suitable events.\nAgain, I prefer not to offer one single suggestion of when this should occur. That will depend on your approach to the project, how your development team is organised, and how your QA team operate. You can tune this to suit.\nFor one project I worked on, we chose to trigger the build and deployment to our production environment every time we used Git to tag the master branch of our version control repository. There were a few moving parts, and we needed to do some upfront work to get everything working, but that upfront effort was repaid many fold as we deployed time and time again, and exposed some issues with our environment long before we got to \u201claunch day\u201d.\nWith a scripted and automated process, we can make deployments \u201ccheap\u201d. This is our goal. When there are minimal cognitive or time overheads associated with deploying, we\u2019re likely to do it all the more often and become more confident that it will behave as expected.\nMake it real\nAlright, we have written scripts to build and deploy our projects. Anyone tagging our repo will trigger things to happen as if by magic, but where are we pushing things to?  We need to target a real environment if this is to have any value.\nA useful pattern is to have all activity on our develop branch trigger deployments to our staging server. Meanwhile tagging master will deploy a version to the production environment. How we organise this will depend on our git branching approach. (I\u2019ve seen as many ways of approaching Git Flow as I have seen ways of approaching \u201cAgile\u201d).\nIt\u2019s vital though, that we ensure that we are deploying to, and testing against, our real infrastructure. We want to see real results. That\u2019s the best way to learn real lessons.\nMake it first\nBuilding our site to run in an environment not yet fully defined or available to test is like climbing without ropes \u2013 it\u2019s possible, but we put ourselves at risk. And the higher we climb the greater the risk. So it is important to do this as early as we possibly can.\nDon\u2019t have a certificate for our HTTPS yet? Fine, but let\u2019s still deploy to this evolving production environment and introduce HTTPS as soon as we can.\nBefore we know it we\u2019ll be proving that this is set up correctly and we\u2019ll not be surprised by mixed security alerts or other nasties further down the line.\n\nMailchimp perfectly capture the anxiety of sending emails to gazillions of people for a campaign. But we\u2019re lucky. Launching a site doesn\u2019t need to be like performing a mailshot. We can do things to banish that sweaty hand.\nDoing preparation work upfront means that by the time we need to launch the site into the wild, we have exercised the deployment mechanics, and tested the production environment so rigorously that this task will be boring.\n(It won\u2019t be boring. Launching should always be exciting because the world will finally get to see our beautiful, painstaking work. But nor should it be terrifying. Especially as a result of not knowing for certain if our processes and environments are going to work or burst into flames on the big day.)\nWhat tools exist?\nWell this all sounds lovely. But how should we tackle this? Where are the tools for us to use? As it happens, there are many service and tools that we can use to work this way.\nHosting\nAll of the big players like Amazon, Azure and Google offer tools which can help us here. Google for example, can host multiple deployed versions of your project in parallel and you can manage them via their App Engine console. Each build receives its own URL which you can use to access any deployed version of your site.\nHaving immutable deployments which stick around in perpetuity (or until you bin them) is a key feature which unlocks the ability to confidently direct your traffic to any version of your site. With that comes the capacity to test any version or feature in its real environment, and then promote a version, or rollback to a previous version whenever you want.\nA liberating power to have.\nContinuous integration\nIn order to create all of those different versions, we\u2019ll need somewhere to run our build and deployment scripts. Jenkins has been a popular Continuous Integration (CI) option for some time, and can be configured to perform all sorts of tasks, giving you extensive control over your deployment pipeline.\nYou need to host Jenkins yourself, but it provides some simple ways to do that.\nThe landscape for CI is getting richer and richer. With many hosted services like Circle CI providing this kind of automation up in the cloud.\nOne stop shop\nNetlify combines both hosting and continuous integration services. It monitors your git repositories and automatically runs your build in a container on its servers when it finds changes. Each branch and pull request in your git repository will result in an immutable version of your site with its own URL.\nNetlify is unlike Google Cloud, AWS or Azure in that it cannot host a dynamic server-side application for you. Instead it specialises in hosting static, or so called JAMstack sites.\nPersonally, I find that its simplicity makes it an approachable option, and a good place to learn and adopt some of these valuable habits.\nFull disclosure: I\u2019m a Netlify employee. But before I was, I was an avid customer, and it was through using Netlify that I first encountered some of these principles in practice.\nConclusion. It\u2019s all about the approach\nNo matter what tools or services you use (and there are many which can support these practices), the most important thing is to adopt an approach which lets you prove your environments as quickly as possible.\nFront-loading this effort will cast light onto the issues that you\u2019ll need to address early and often, leaving no infrastructure surprises to spoil things for you on launch day.\nAutomating the process will mean that when you do find things that you need to fix or to improve later (and you will), issuing another release will be trivial. It is a lovely feeling when you have confidence that releasing v1.0.0 will be no more stressful v0.0.1. In fact it should actually be less stressful, as you\u2019ll have been down this road many times by then. Fixing the potholes and smoothing the way as you went.\nFrom here, it should be a smooth ride.", "year": "2017", "author": "Phil Hawksworth", "author_slug": "philhawksworth", "published": "2017-12-21T00:00:00+00:00", "url": "https://24ways.org/2017/knowing-the-future/", "topic": "process"}
{"rowid": 200, "title": "Care and Feeding of Burnout", "contents": "You\u2019ve been doing too much for too long. And it\u2019s broken you. You\u2019re burned out. You\u2019re done.\nIllustration by Kate Holden\nOccupational burnout is a long-documented effect of stretching yourself further than the limits of your mental and physical health can carry you. And when it finally catches up with you, it can feel like the end of the world. But things can get better. With focused self care, reworking your priorities and lots of time, you can slog through burnout.\nWhat is burnout? The Tl;dr linkdump tour\nIn this article, we\u2019ll be looking at what you can do when you\u2019re burned out. We\u2019ll be skipping past a lot of information on what burnout is, what causes it and how it impacts the tech industry. We\u2019re able to skip past this because many technologists have already created valuable content targeted to our industry. The videos and writing below may be helpful for readers who are less familiar with burnout.\nA Wikipedia article may be a great starting point for learning about occupational burnout.\n\n  \n\nUnderstanding burnout: Brandon West\nThis conference talk by Brandon West covers a lot of burnout 101, from the perspective of a developer relations/community professional.\nApril Wensel writes about the need for the tech industry to move from the Valley\u2019s burnout culture to a more sustainable model.\nCatching Burnout [as] early [as possible]\nOne of the most challenging things about burnout is that it develops slowly and gradually. Many impacted don\u2019t notice the water warming around them until it\u2019s been brought to a boil, causing a crisis that can\u2019t be overlooked. Catching burnout and taking steps to deal with it as early as possible can help limit the length and severity of your burnout.\nGetting in the habit of checking in with yourself regularly about your stress and energy levels can be an effective habit for assessing burnout and for general wellness. The Mayo Clinic recommends asking yourself the following questions to determine if you might be suffering from burnout.\n\nHave you become cynical or critical at work?\nDo you drag yourself to work and have trouble getting started once you arrive?\nHave you become irritable or impatient with co-workers, customers or clients?\nDo you lack the energy to be consistently productive?\nDo you lack satisfaction from your achievements?\nDo you feel disillusioned about your job?\nAre you using food, drugs or alcohol to feel better or to simply not feel?\nHave your sleep habits or appetite changed?\nAre you troubled by unexplained headaches, backaches or other physical complaints?\n\nAccording to the Mayo Clinic, answering yes to more than one of these questions can be a sign that you need to take corrective action. We\u2019ll look in more detail about the corrective actions you can take in the rest of this article. \nDo less. Now.\nTo start getting things back on track, you\u2019ll need to start doing less. Less work, less stress, less everything. Many technologists impacted by burnout have written or spoken on taking months or even years off work to give themselves time to recover. This can be a fantastic route back to wellness for those fortunate enough to have the professional and financial security to allow them to take large stretches of time off work. For the much larger group of burned out workers that need to balance earning a paycheck with their wellness, this can be more challenging.\nFor those of us who need to stay in the cycle of work to fund our daily needs, finding ways to do less can feel like adding another daunting task to the pile. To properly assess where and how you can cut back on your commitments, you\u2019ll need to find a short stretch of time clear of stressors and responsibilities to take stock of what can be scaled back. A long weekend, weekend or even a few hours of time dedicated to looking only at how you can cut back on work and stress can be an effective way to take stock of your responsibilities.\nMake a list of stressors and activities to begin to triage. Anything that would damage or seriously disrupt your life if not attended to (doing your taxes, showing up at work, paying rent) should be marked as essential. Grade other activities in your life, marking the ones that aren\u2019t essential and working to temporarily reduce these or remove them from your life. It can feel difficult to let go of things while recovering from burnout. This process can benefit from a second opinion, if you\u2019re working with a coach, therapist or trusted friend to manage your burnout.\nReducing your workload and stressors can let you begin to recover from burnout. You can reintroduce things back into your schedule and life. Reintroduce stressors and activities back into your life slowly, to minimize risk of relapse. Keeping a journal will let you keep tabs on how different activities are impacting your energy levels and state of mind.\nRemove toxicity\nToxic people or settings can drain you faster than overwork alone can. While you work to reduce your workload and stress, coworkers, friends, family or bosses who are toxic influences can act as a multiplier for the stressors that remain. Identifying these people and limiting your interactions with them during your recovery can help you get back on track faster and happier. A journal can be an important tool in tracking how interactions with different people impact your wellness and state of mind. If the toxic presence in your life is someone you can avoid or cut out without penalty, burnout is a great reason to finally replace them with healthier relationships.\nIf you can\u2019t remove them from your life, minimizing the impact toxic people have on your wellness is vital. Work to identify what aspect of the relationship is draining or damaging and create interventions around damaging interactions. While a chronically complaining coworker\u2019s negativity can be stopped short with setting firm conversational boundaries and redirection, a combative boss can be a harder challenge. Seeking allies and advice can make you feel less alone in your battles and provide healthy emotional support. \nAsk for help\nTrying to find your way back to health and wellness after burning out can be a daunting task. Seeking help from health care professionals, trusted peers or both can give you backup on your journey back to feeling better. With symptoms that can mirror those of depression, burnout can be the precursor to a number of mental and physical ailments. Talk to your doctor immediately if you\u2019re experiencing symptoms of depression or any other health concerns.\nBeing open with your trusted friends about burnout can let you access valuable support and help explain why you may need extra care and consideration while you recover. Many suffering from burnout report finding maintaining relationships a challenge. Letting your loved ones know what you\u2019re going through and why you may be less available invites them to be more understanding of cancelled plans or other issues while you\u2019re recovering. Burnout can impact memory and cognitive function. Letting your support network assist in decision making during burnout can help add perspective to counterbalance these deficits.\nTalking to your friends and peers about your health and needs can offer valuable support. But those who are pushed to a mental or physical health crisis by burnout should work with healthcare professionals to plan their recovery. Sufferers of mild to moderate burnout can also benefit from planning their return to wellness with an experienced practitioner. Medical or counseling professionals may prescribe medicines, talk therapy, group sessions or other therapeutic intervention.  \nGo easy on yourself\nRecovering from burnout is a process that takes energy, time and compassion for yourself. In the same way that toxic people or workplaces can set you back, negative repetitive thoughts will harm your recovery. Recognizing that burnout\u2019s impact on you is a temporary state that isn\u2019t your fault can help you begin to manage your feelings and expectations for yourself. Sufferers often report feeling stupid, lazy or that they lack the skills to do their job. This is natural, as burnout can severely limit your cognitive function, your energy levels and resilience while dramatically increasing your cognitive load. Working with a counselor may help if you\u2019re finding it difficult to be patient with your progress back to health or are troubled by persistent intrusive thoughts.\nBurnout can seriously limit the amount of energy you have. Spend as little of the energy you have left beating yourself up as possible. You\u2019re going to be ok. It\u2019s all going to be ok.\nThis article doesn\u2019t offer one-size-fits all fixes for burnout or overwork, but aims to provide a framework with points to consider that may help shape your wellness. No article can act as a substitute for professionally administered healthcare or robust self care.", "year": "2017", "author": "Jessica Rose", "author_slug": "jessicarose", "published": "2017-12-16T00:00:00+00:00", "url": "https://24ways.org/2017/care-and-feeding-of-burnout/", "topic": "process"}
{"rowid": 205, "title": "Why Design Systems Fail", "contents": "Design systems are so hot right now, and for good reason. They promote a modular approach to building a product, and ensure organizational unity and stability via reusable code snippets and utility styles. They make prototyping a breeze, and provide a common language for both designers and developers.\nA design system is a culmination of several individual components, which can include any or all of the following (and more):\n\nStyle guide or visual pattern library\nDesign tooling (e.g. Sketch Library)\nComponent library (where the components live in code)\nCode usage guidelines and documentation\nDesign usage documentation\nVoice and tone guideline\nAnimation language guideline\n\nDesign systems are standalone (internal or external) products, and have proven to be very effective means of design-driven development. However, in order for a design system to succeed, everyone needs to get on board.\nI\u2019d like to go over a few considerations to ensure design system success and what could hinder that success.\nOrganizational Support\nPut simply, any product, including internal products, needs support. Something as cross-functional as a design system, which spans every vertical project team, needs support from the top and bottom levels of your organization. \nWhat I mean by that is that there needs to be top-level support from project managers up through VP\u2019s to see the value of a design system, to provide resources for its implementation, and advocate for its use company-wide. This is especially important in companies where such systems are being put in place on top of existing, crufty codebases, because it may mean there needs to be some time and effort put in the calendar for refactoring work.\nSupport from the bottom-up means that designers and engineers of all levels also need to support this system and feel responsibility for it. A design system is an organization\u2019s product, and everyone should feel confident contributing to it. If your design system supports external clients as well (such as contractors), they too can become valuable teammates.\nA design system needs support and love to be nurtured and to grow. It also needs investment.\nInvestment\nTo have a successful design system, you need to make a continuous effort to invest resources into it. I like to compare this to working out.\nYou can work out intensely for 3 months and see some gains, but once you stop working out, those will slowly fade away. If you continue to work out, even if its less often than the initial investment, you\u2019ll see yourself maintaining your fitness level at a much higher rate than if you stopped completely. \nIf you invest once in a design system (say, 3 months of overhauling it) but neglect to keep it up, you\u2019ll face the same situation. You\u2019ll see immediate impact, but that impact will fade as it gets out of sync with new designs and you\u2019ll end up with strange, floating bits of code that nobody is using. Your engineers will stop using it as the patterns become outdated, and then you\u2019ll find yourself in for another round of large investment (while dreading going through the process since its fallen so far out of shape).\n\nWith design systems, small incremental investments over time lead to big gains overall.\n\nWith this point, I also want to note that because of how they scale, design systems can really make a large impact across the platform, making it extremely important to really invest in things like accessibility and solid architecture from the start. You don\u2019t want to scale a brittle system that\u2019s not easy to use.\nTake care of your design systems, and keep working on them to ensure their effectiveness. One way to ensure this is to have a dedicated team working on this design system, managing tickets and styling updates that trickle out to the rest of your company.\nResponsibility\nWith some kind of team to act as an owner of a design system, whether it be the design team, engineering team, or a new team\nmade of both designers and engineers (the best option), your company is more likely to keep a relevant, up-to-date system that doesn\u2019t break.\nThis team is responsible for a few things:\n\nHelping others get set up on the system (support)\nDesigning and building components (development)\nAdvocating for overall UI consistency and adherence (evangelism)\nCreating a rollout plan and update system (product management)\n\nAs you can see, these are a lot of roles, so it helps to have multiple people on this team, at least part of the time, if you can. One thing I\u2019ve found to be effective in the past is to hold office hours for coworkers to book slots within to help them get set up and to answer any questions about using the system. Having an open Slack channel also helps for this sort of thing, as well as for bringing up bugs/issues/ideas and being an channel for announcements like new releases.\nCommunication\nOnce you have resources and a plan to invest in a design system, its really important that this person or team acts as a bridge between design and engineering. Continuous communication is really important here, and the way you communicate is even more important.\nRemember that nobody wants to be told what to do or prescribed a solution, especially developers, who are used to a lot of autonomy (usually they get to choose their own tools at work). Despite how much control the other engineers have on the process, they need to feel like they have input, and feel heard.\nThis can be challenging, especially since ultimately, some party needs to be making a final decision on direction and execution. Because it\u2019s a hard balance to strike, having open communication channels and being as transparent as possible as early as possible is a good start.\nBuy-in\nFor all of the reasons we\u2019ve just looked over, good communication is really important for getting buy-in from your users (the engineers and designers), as well as from product management.\n\nBuilding and maintaining a design system is surprisingly a lot of people-ops work.\n\nTo get buy-in where you don\u2019t have a previous concensus that this is the right direction to take, you need to make people want to use your design system. A really good way to get someone to want to use a product is to make it the path of least resistance, to show its value.\nGather examples and usage wins, because showing is much more powerful than telling.\nIf you can, have developers use your product in a low-stakes situation where it provides clear benefits. Hackathons are a great place to debut your design system. Having a hackathon internally at DigitalOcean was a perfect opportunity to:\n\nEvangelize for the design system\nSee what people were using the component library for and what they were struggling with (excellent user testing there)\nGet user feedback afterward on how to improve it in future iterations\nLet people experience the benefits of using it themselves\n\nThese kinds of moments, where people explore on their own are where you can really get people on your side and using the design system, because they can get their hands on it and draw their own conclusions (and if they don\u2019t love it \u2014 listen to them on how to improve it so that they do). We don\u2019t always get so lucky as to have this sort of instantaneous user feedback from our direct users.\nArchitecture\nI briefly mentioned the scalable nature of design systems. This is exactly why it\u2019s important to develop a solid architecture early on in the process. Build your design system with growth and scalability in mind. What happens if your company acquires a new product? What happens when it develops a new market segment? How can you make sure there\u2019s room for customization and growth?\nA few things we\u2019ve found helpful include:\nNamespacing\nUse namespacing to ensure that the system doesn\u2019t collide with existing styles if applying it to an existing codebase. This means prefixing every element in the system to indicate that this class is a part of the design system. To ensure that you don\u2019t break parts of the existing build (which may have styled base elements), you can namespace the entire system inside of a parent class. Sass makes this easy with its nested structure. \nThis kind of namespacing wouldn\u2019t be necessary per se on new projects, but it is definitely useful when integrating new and old styles.\nSemantic Versioning\nI\u2019ve used Semantic Versioning on all of the design systems I\u2019ve ever worked on. Semantic versioning uses a system of Major.Minor.Patch for any updates. You can then tag released on Github with versioned updates and ensure that someone\u2019s app won\u2019t break unintentionally when there is an update, if they are anchored to a specific version (which they should be).\nWe also use this semantic versioning as a link with our design system assets at DigitalOcean (i.e. Sketch library) to keep them in sync, with the same version number corresponding to both Sketch and code.\nOur design system is served as a node module, but is also provided as a series of built assets using our CDN for quick prototyping and one-off projects. For these built assets, we run a deploy script that automatically creates folders for each release, as well as a latest folder if someone wanted the always-up-to-date version of the design system. \nSo, semantic versioning for the system I\u2019m currently building is what links our design system node module assets, sketch library assets, and statically built file assets.\nThe reason we have so many ways of consuming our design system is to make adoption easier and to reduce friction.\nFriction\nA while ago, I posed the question of why design systems become outdated and unused, and a major conclusion I drew from the conversation was:\n\n\u201cIf it\u2019s harder for people to use than their current system, people just won\u2019t use it\u201d\n\nYou have to make your design system the path of least resistance, lowering cognitive overhead of development, not adding to it. This is vital. A design system is intended to make development much more efficient, enforce a consistent style across sites, and allow for the developer to not worry as much about small decisions like naming and HTML semantics. These are already sorted out for them, meaning they can focus on building product.\nBut if your design system is complicated and over-engineered, they may find it frustrating to use and go back to what they know, even if its not the best solution. If you\u2019re a Sass expert, and base your system on complex mixins and functions, you better hope your user (the developer) is also a Sass expert, or wants to learn. This is often not the case, however. You need to talk to your audience.\nWith the DigitalOcean design system, we provide a few options:\nOption 1\nUsers can implement the component library into a development environment and use Sass, select just the components they want to include, and extend the system using a hook-based system. This is the most performant and extensible output. Only the components that are called upon are included, and they can be easily extended using mixins.\nBut as noted earlier, not everyone wants to work this way (including Sass a dependency and potentially needing to set up a build system for it and learn a new syntax). There is also the user who just wants to throw a link onto their page and have it look nice, and thats where our versioned built assets come in.\nOption 2\nWith Option 2, users pull in links that are served via a CDN that contain JS, CSS, and our SVG icon library. The code is a bit bigger than the completely customized version, but often this isn\u2019t the aim when people are using Option 2.\nReducing friction for adoption should be a major goal of your design system rollout.\nConclusion\nHaving a design system is really beneficial to any product, especially as it grows. In order to have an effective system, it\u2019s important to primarily always keep your user in mind and garner support from your entire company. Once you have support and acceptance, this system will flourish and grow. Make sure someone is responsible for it, and make sure its built with a solid foundation from the start which will be carefully maintained toward the future. Good luck, and happy holidays!", "year": "2017", "author": "Una Kravets", "author_slug": "unakravets", "published": "2017-12-14T00:00:00+00:00", "url": "https://24ways.org/2017/why-design-systems-fail/", "topic": "process"}
{"rowid": 207, "title": "Want to Break Out of Comparison Syndrome? Do a Media Detox", "contents": "\u201cComparison is the thief of joy.\u201d\n\u2014Theodore Roosevelt\n\nI grew up in an environment of perpetual creativity and inventiveness. My father Dennis built and flew experimental aircraft as a hobby. During my entire childhood, there was an airplane fuselage in the garage instead of a car. My mother Deloria was a self-taught master artisan who could quickly acquire any skills that it took to work with fabric and weaving. She could sew any garment she desired, and was able to weave intricate wall hangings just by looking at a black and white photos in magazines. My older sister Diane blossomed into a consummate fine artist who drew portraits with uncanny likeness, painted murals, and studied art and architecture. In addition, she loved good food and had a genius for cooking and baking, which converged in her creating remarkable art pieces out of cake that were incredibly delicious to boot. Yes. This was the household in which I grew up.\nWhile there were countless positives to being surrounded by people who were compelled to create, there was also a downside to it. I incessantly compared myself to my parents and older sister and always found myself lacking.\nIt wasn\u2019t a fair comparison, but tell that to a sensitive kid who wanted to fit in to her family by being creative as well. From my early years throughout my teens, I convinced myself that I would never understand how to build an airplane or at least be as proficient with tools as my father, the aeronautical engineer. Even though my sister was six years older than I was, I lamented that I would never be as good a visual artist as she was. And I marveled at my mother\u2019s seemingly magical ability to make and tailor clothes and was certain that I would never attain her level of mastery.\nThis habit of comparing myself to others grew over the years, continuing to subtly and effectively undermine my sense of self. I had almost reached an uneasy truce with my comparison habit when social media happened.\nAs an early adopter of Twitter, I loved staying connected to people I met at tech conferences. However, as I began to realize my aspirations of being an author and a speaker, Twitter became a dreaded hall of mirrors where I only saw distorted reflections of my lack of achievement in other people\u2019s success. Every person announcing a publishing deal caused me to drown under waves of envy over the imagined size of her or his book advance as I struggled to pay my mortgage. Every announcement I read of someone speaking at a conference led to thoughts of, \u201cI wish I were speaking at that conference \u2013 I must not be good enough to be invited.\u201d Twitter was fertile ground for my Inner Critic to run rampant.\nOne day in 2011, my comparisons to people who I didn\u2019t even know rose to a fever pitch. I saw a series of tweets that sparked a wave of self-loathing so profound that I spent the day sobbing and despondent, as I chastised myself for being a failure. I had fallen into the deep pit of Comparison Syndrome, and to return to anything close to being productive took a day or two of painstakingly clawing my way out.\nComparison Syndrome Takes Deficiency Anxiety to Eleven\nDo any of these scenarios ring true?\n\nYou frequently feel like a failure when viewing the success of others.\nYou feel dispirited and paralyzed in moving forward with your own work because it will never measure up to what others have done.\nYou discount your ideas because you fear that they aren\u2019t as good as those of your colleagues or industry peers.\n\nAre you making yourself miserable by thinking thoughts like these?\n\n\u201cI\u2019m surrounded by people who are so good at what they do, how can I possibly measure up?\u201d\n\u201cCompared to my partner, my musical ability is childish \u2013 and music is no longer fun.\u201d\n\u201cWhy haven\u2019t I accomplished more by now? My peers are so much more successful than I am.\u201d\n\nUnenviable Envy\nMany people use the terms envy and jealousy interchangeably, but they are two distinct emotions. Jealousy is the fear of losing someone to a perceived rival: a threat to an important relationship and the parts of the self that are served by that relationship. Jealousy is always about the relationship between three people. Envy is wanting what another has because of a perceived shortcoming on your part. Envy is always based on a social comparison to another.1\nEnvy is a reaction to the feeling of lacking something. Envy always reflects something we feel about ourselves, about how we are somehow deficient in qualities, possessions, or success.2 It\u2019s based on a scarcity mentality: the idea that there is only so much to go around, and another person got something that should rightfully be yours.3\nA syndrome is a condition characterized by a set of associated symptoms. I call it Comparison Syndrome because a perceived deficiency of some sort \u2013 in talent, accomplishments, success, skills, etc. \u2013 is what initially sparks it. While at the beginning you may merely feel inadequate, the onset of the syndrome will bring additional symptoms. Lack of self-trust and feelings of low self-worth will fuel increased thoughts of not-enoughness and blindness to your unique brilliance. If left unchecked, Deficiency Anxieties can escalate to full-blown Comparison Syndrome: a form of the Inner Critic in which we experience despair from envy and define ourselves as failures in light of another\u2019s success.\nThe irony is that when we focus so much on what we lack, we can\u2019t see what we have in abundance that the other person doesn\u2019t have. And in doing so, we block what is our birthright: our creative expression. Envy shackles our creativity, keeps us trapped in place, and prevents forward movement. The Inner Critic in the form of Comparison Syndrome caused by envy blocks us from utilizing our gifts, seeing our path clearly, and reveling in our creative power.\nIn order to keep a grip on reality and not fall into the abyss of Comparison Syndrome, we\u2019ll quell the compulsion to compare before it happens: we will free the mental bandwidth to turn our focus inward so we can start to see ourselves clearly. \nBreak the Compulsion to Compare\n\n\u201cWhy compare yourself with others? No one in the entire world can do a better job of being you than you.\u201d\n\u2014 Krystal Volney, poet and author\n\nAt some point in time, many of us succumb to moments of feeling that we are lacking and comparing ourselves unfavorably to others. As social animals, much of our self-definition comes from comparison with others. This is how our personalities develop. We learn this behavior as children, and we grow up being compared to siblings, peers, and kids in the media. Because of this, the belief that somehow, someway, we aren\u2019t good enough becomes deeply ingrained. The problem is that whenever we deem ourselves to be \u201cless than,\u201d our self-esteem suffers. This creates a negative feedback loop where negative thoughts produce strong emotions that result in self-defeating behaviors that beget more negative thoughts.\nCouple this cycle with the messages we get from society that only \u201cgifted\u201d people are creative, and it\u2019s no wonder that many of us will fall down the rabbit hole of Comparison Syndrome like I did on that fated day while reading tweets. Comparing ourselves to others is worse than a zero-sum game, it\u2019s a negative-sum game. No one wins, our self-esteem deteriorates, and our creative spark dies out.\nWith effort, we can break the compulsion to compare and stop the decline into Comparison Syndrome by turning the focus of comparison inward to ourselves and appreciating who we\u2019ve become. But first, we need to remove some of the instances that trigger our comparisons in the first place.\nArrest: Stop the Triggers\n\n\u201cRight discipline consists, not in external compulsion, but in the habits of mind which lead spontaneously to desirable rather than undesirable activities.\u201d\n\u2014 Bertrand Russell, philosopher\n\nAfter my Twitter post meltdown, I knew had to make a change. While bolstering my sense of self was clearly a priority, I also knew that my ingrained comparison habit was too strong to resist and that I needed to instill discipline. I decided then and there to establish boundaries with social media.\nFirst, to maintain my sanity, I took this on as my mantra:\n\u201cI will not compare myself to strangers on the Internet or acquaintances on Facebook.\u201d\nIf you find yourself sliding down the slippery slope of social media comparison, you can do the same: repeat this mantra to yourself to help put on the brakes.\nSecond, in order to reduce my triggers, I stopped reading the tweets of the people I followed. However, I continued to be active on Twitter through sharing information, responding to mentions, crowdsourcing, and direct messaging people. It worked! The only time I\u2019d start to slip into darkness were the rare instances when I would break my rules and look at my Twitstream.\nBut we can do even more than calm ourselves with helpful mantras. Just like my example of modifying my use of Twitter, and more recently, of separating myself from Facebook, you can get some distance from the media that activates your comparison reflex and start creating the space for other habits that are more supportive to your being to take its place.\nCreative Dose: Trigger-free and Happy\nPurpose: To stop comparison triggers in their tracks\nMindfulness is a wonderful tool, but sometimes you have to get hardcore and do as much as you can to eliminate distractions so that you can first hear your own thoughts in order to know which ones you need to focus on.\nHere are four steps to becoming trigger-free and happier.\nStep 1: Make a List\nPay attention when you get the most triggered and hooked.\nIs it on Twitter, Facebook, Instagram, or Snapchat?\nIs it YouTube, TV shows, or magazines?\nMake list of your top triggers.\nMy primary trigger is:______________________________________\nMy second trigger is:______________________________________\nMy third trigger is:______________________________________\nNow that you have your list, you need to get an idea just how often you\u2019re getting triggered.\nStep 2: Monitor\nIt\u2019s easy to think that we should track our activity on the computer, but these days, it\u2019s no longer our computer use that is the culprit: most of us access social media and news from our phones. Fortunately, there are apps that will track the usage for both.\nSeeing just how much you consume media from either or both will show you how much of an accomplice the use of devices is to your comparison syndrome, and how much you need to modify your behavior accordingly.\nFor tracking both computer use and tablet use, this app works great:\n\nRescueTime.com tracks app usage and sends a productivity report at the end of the week via email.\n\nFor your phone, there are many for either platform.4 Although I recommend fully researching what is available and will work for you best, here are a few recommendations:\n\nFor both platforms: Offtime, Breakfree, Checky\nFor Android only: Flipd, AppDetox, QualityTime, Stay On Task\nFor iOS only: Moment\n\nInstall your app of choice, and see what you find. How much time are you spending on sites or apps that compel you to compare?\nStep 3: Just Say No\nNow that you know what your triggers are and how much you\u2019re exposing yourself to them, it\u2019s time to say No.\nPut yourself on a partial social media and/or media detox for a specified period of time; consider even going for a full media detox.5 I recommend starting with one month.\nTo help you to fully commit, I recommend writing this down and posting it where you can see it.\nI, ___________________, commit to avoiding my comparison triggers \nof ___________________, ___________________, and ___________________ \nfor the period of ___________________, \nstarting on ___________________ and ending on ___________________ .\nTo help you out, I\u2019ve created a social media detox commitment sheet for you.\nStep 4: Block\nWhen I decided to reduce my use of Twitter and Facebook to break my comparison habit, initially I tried to rely solely on self-discipline, which was only moderately successful. Then I realized that I could use the power of technology to help. Don\u2019t think you have to rely upon sheer willpower to block, or at least limit, your exposure to known triggers. If your primary access to the items that cause you to compare yourself to others is via computers and other digitalia, use these devices to help maintain your mental equilibrium.\nHere are some apps and browser extensions that you can use during your media detox to help keep yourself sane and stay away from sites that could throw you into a comparison tailspin.\nThese apps are installed onto your computer:\n\nRescueTime.com works on both computer and mobile devices, and does a lot more than just prevent you from going to sites that will ruin your concentration, it will also track your apps usage and give you a productivity report at the end of the week.\nFocus and SelfControl (Mac-only)\n\nTo go right to the source and prevent you from visiting sites through your browser, there are browser extensions.\nNot only can you put in the list of the URLs that are your points of weakness, but you can also usually set the times of the day you need the self-control the most.\n\nGoogle Chrome: StayFocusd, Strict Workflow, and Website Blocker\nFirefox: Idderall and Leechblock\nSafari: WasteNoTime and MindfulBrowsing\nEdge (or Explorer): Unfortunately, there are currently no website blocking extensions for these browsers.\n\nI currently use a browser extension to block me from using Facebook between 9:00am \u2013 6:00pm. It\u2019s been a boon for my sanity: I compare tons less. A bonus is that it\u2019s been terrific for my productivity as well. \nWhich tool will you use for your media detox time? Explore them all and then settle upon the one(s) that will work the best for you. Install it and put it to work.\nDespite the tool, you will still need to exercise discipline. Resist the urge to browse Instagram or Facebook while waiting for your morning train. You can do it!\nStep 5: Relax\nInstead of panicking from FOMO (Fear of Missing Out), take comfort from this thought: what you don\u2019t know won\u2019t affect you. Start embracing JOMO (Joy of Missing Out), and the process of rebuilding and maintaining your sanity.\nWhat will you do instead of consuming the media that compels you to\ncompare? Here are some ideas:\n\nRead a book \nGo for a walk \nHave dinner with a friend \nGo watch a movie \nLearn how to play the harmonica \nTake an improv class\n\nReally, you could do anything. And depending on how much of your time and attention you\u2019ve devoted to media, you could be recapturing a lot of lost moments, minutes, hours, and days.\nStep 6: Reconnect\nUse your recovered time and attention to focus on your life and reconnect with your true value-driven goals, higher aspirations, and activities that you\u2019ve always wanted to do.\n\nThis article is an excerpt from the book Banish Your Inner Critic by Denise Jacobs, and has been reprinted with permission. If you\u2019d like to read more, you can find the book on Amazon.\n\n\n\n\nShane Parrish, \u201cMental Model: Bias from Envy and Jealousy,\u201d Farnam Street, accessed February 9, 2017.\u00a0\u21a9\n\n\nParrish, \u201cMental Model: Bias from Envy and Jealousy.\u201d\u00a0\u21a9\n\n\nHenrik Edberg, \u201cHow to Overcome Envy: 5 Effective Tips,\u201d Practical Happiness Advice That Works | The Positivity Blog, accessed February 9, 2017.\u00a0\u21a9\n\n\nJeremy Golden, \u201c6 Apps to Stop Your Smartphone Addiction,\u201d Inc.com, accessed February 10, 2017.\u00a0\u21a9\n\n\nEmily Nickerson, \u201cHow to Silence the Voice of Doubt,\u201d The Muse, accessed February 8, 2017.\u00a0\u21a9", "year": "2017", "author": "Denise Jacobs", "author_slug": "denisejacobs", "published": "2017-12-19T00:00:00+00:00", "url": "https://24ways.org/2017/do-a-media-detox/", "topic": "process"}
{"rowid": 218, "title": "Put Yourself in a Corner", "contents": "Some backstory, and a shameful confession\n\nFor the first couple years of high school I was one of those jerks who made only the minimal required effort in school. Strangely enough, how badly I behaved in a class was always in direct proportion to how skilled I was in the subject matter. In the subjects where I was confident that I could pass without trying too hard, I would give myself added freedom to goof off in class.\n\nBecause I was a closeted lit-nerd, I was most skilled in English class. I\u2019d devour and annotate required reading over the weekend, I knew my biblical and mythological allusions up and down, and I could give you a postmodern interpretation of a text like nobody\u2019s business. But in class, I\u2019d sit in the back and gossip with my friends, nap, or scribble patterns in the margins of my textbooks. I was nonchalant during discussion, I pretended not to listen during lectures. I secretly knew my stuff, so I did well enough on tests, quizzes, and essays. But I acted like an ass, and wasn\u2019t getting the most I could out of my education.\n\nThe day of humiliation, but also epiphany\n\nOne day in Ms. Kaney\u2019s AP English Lit class, I was sitting in the back doodling. An earbud was dangling under my sweater hood, attached to the CD player (remember those?) sitting in my desk. Because of this auditory distraction, the first time Ms. Kaney called my name, I barely noticed. I definitely heard her the second time, when she didn\u2019t call my name so much as roar it. I can still remember her five feet frame stomping across the room and grabbing an empty desk. It screamed across the worn tile as she slammed it next to hers. She said, \u201cThis is where you sit now.\u201d My face gets hot just thinking about it.\n\nI gathered my things, including the CD player (which was now impossible to conceal), and made my way up to the newly appointed Seat of Shame. There I sat, with my back to the class, eye-to-eye with Ms. Kaney. From my new vantage point I couldn\u2019t see my friends, or the clock, or the window. All I saw were Ms. Kaney\u2019s eyes, peering at me over her reading glasses while I worked. In addition to this punishment, I was told that from now on, not only would I participate in class discussions, but I would serve detention with her once a week until an undetermined point in the future.\n\nDuring these detentions, Ms. Kaney would give me new books to read, outside the curriculum, and added on to my normal homework. They ranged from classics to modern novels, and she read over my notes on each book. We\u2019d discuss them at length after class, and I grew to value not only our private discussions, but the ones in class as well. After a few weeks, there wasn\u2019t even a question of this being punishment. It was heaven, and I was more productive than ever.\n\nTo the point\n\nPlease excuse this sentimental story. It\u2019s not just about honoring a teacher who cared enough to change my life, it\u2019s really about sharing a lesson. The most valuable education Ms. Kaney gave me had nothing to do with literature. She taught me that I (and perhaps other people who share my special brand of crazy) need to be put in a corner to flourish. When we have physical and mental constraints applied, we  accomplish our best work.\n\nFor those of you still reading, now seems like a good time to insert a pre-emptive word of mediation. Many of you, maybe all of you, are self-disciplined enough that you don\u2019t require the rigorous restrictions I use to maximize productivity. Also, I know many people who operate best in a stimulating and open environment. I would advise everyone to seek and execute techniques that work best for them. But, for those of you who share my inclination towards daydreams and digressions, perhaps you\u2019ll find something useful in the advice to follow.\n\nIn which I pretend to be Special Agent Olivia Dunham\n\nNow that I\u2019m an adult, and no longer have Ms. Kaney to reign me in, I have to find ways to put myself in the corner. By rejecting distraction and shaping an environment designed for intense focus, I\u2019m able to achieve improved productivity.\n\nLately I\u2019ve been obsessed with the TV show Fringe, a sci-fi series about an FBI agent and her team of genius scientists who save the world (no, YOU\u2019RE a nerd). There\u2019s a scene in the show where the primary character has to delve into her subconscious to do extraordinary things, and she accomplishes this by immersing herself in a sensory deprivation tank. The premise is this: when enclosed in a space devoid of sound, smell, or light, she will enter a new plane of consciousness wherein she can tap into new levels of perception.\n\nThis might sound a little nuts, but to me this premise has some real-world application. When I am isolated from distraction, and limited to only the task at hand, I\u2019m able to be productive on a whole new level. Since I can\u2019t actually work in an airtight iron enclosure devoid of input, I find practical ways to create an interruption-free environment.\n\nSince I work from home, many of my methods for coping with distractions wouldn\u2019t be necessary for my office-bound counterpart. However for some of you 9-to-5-ers, the principles will still apply.\n\nConsider your visual input\n\nFirst, I have to limit my scope to the world I can (and need to) affect. In the largest sense, this means closing my curtains to the chaotic scene of traffic, birds, the post office, a convenience store, and generally lovely weather that waits outside my window. When the curtains are drawn and I\u2019m no longer surrounded by this view, my sphere is reduced to my desk, my TV, and my cat. Sometimes this step alone is enough to allow me to focus. \n\nBut, my visual input can be whittled down further still. For example, the desk where I usually keep my laptop is littered with twelve owl figurines, a globe, four books, a three-pound weight, and various nerdy paraphernalia (hard drives, Wacom tablets, unnecessary bluetooth accessories, and so on). It\u2019s not so much a desk as a dumping ground for wacky flea market finds and impulse technology buys. Therefore, in addition to this Official Desk, I have an adult version of Ms. Kaney\u2019s Seat of Shame. It\u2019s a rusty old student\u2019s desk I picked up at the Salvation Army, almost an exact replica of the model Ms. Kaney dragged across the classroom all those years ago.  This tiny reproduction Seat of Shame is literally in a corner, where my only view is a blank wall. When I truly need to focus, this is where I take refuge, with only a notebook and a pencil (and occasionally an iPad).\n\nFind out what works for your ears\n\nEven from my limited sample size of two people, I know there are lots of different ways to cope with auditory distraction. I prefer silence when focused on independent work, and usually employ some form of a white noise generator. I\u2019ve yet to opt for the fancy \u2018real\u2019 white noise machines; instead, I use a desktop fan or our allergy filter machine. This is usually sufficient to block out the sounds of the dishwasher and the cat, which allows me to think only about the task of hand.\n\nMy boyfriend, the other half of my extensive survey, swears by another method. He  calls it The Wall of Sound, and it\u2019s basically an intense blast of raucous music streamed directly into his head. The outcome of his technique is really the same as mine; he\u2019s blocking out unexpected auditory input. If you can handle the grating sounds of noisy music while working, I suggest you give The Wall of Sound a try.\n\nDon\u2019t count the minutes\n\nWhen I sat in the original Seat of Shame in lit class, I could no longer see the big classroom clock slowly ticking away the seconds until lunch. Without the marker of time, the class period often flew by. The same is true now when I work; the less aware of time I am, the less it feels like time is passing too quickly or slowly, and the more I can focus on the task (not how long it takes). \n\nNowadays, to assist in my effort to forget the passing of time, I sometimes put a sticky note over the clock on my monitor. If I\u2019m writing, I\u2019ll use an app like WriteRoom, which blocks out everything but a simple text editor. \n\nThere are situations when it\u2019s not advisable to completely lose track of time. If I\u2019m working on a project with an hourly rate and a tight scope, or if I need to be on time to a meeting or call, I don\u2019t want to lose myself in the expanse of the day. In these cases, I\u2019ll set an alarm that lets me know it\u2019s time to reign myself back in (or on some days, take a shower).\n\nPut yourself in a mental corner, too\n\nWhen Ms. Kaney took action and forced me to step up my game, she had the insight to not just change things physically, but to challenge me mentally as well. She assigned me reading material outside the normal coursework, then upped the pressure by requiring detailed reports of the material. While this additional stress was sometimes uncomfortable, it pushed me to work harder than I would have had there been less of a demand. Just as there can be freedom in the limitations of a distraction-free environment, I\u2019d argue there is liberty in added mental constraints as well.\n\nDeadlines as a constraint\n\nMuch has been written about the role of deadlines in the creative process, and they seem to serve different functions in different cases. I find that deadlines usually act as an important constraint and, without them, it would be nearly impossible for me to ever consider a project finished. There are usually limitless ways to improve upon the work I do and, if there\u2019s no imperative for me to be done at a certain point, I will revise ad infinitum. (Hence, the personal site redesign that will never end \u2013 Coming Soon, Forever!). But if I have a clear deadline in mind, there\u2019s a point when the obsessive tweaking has to stop. I reach a stage where I have to gather up the nerve to launch the thing.\n\nPutting the pro in procrastination\n\nSometimes I\u2019ve found that my tendency to procrastinate can help my productivity. (Ducks, as half the internet throws things at her.) I understand the reasons why procrastination can be harmful, and why it\u2019s usually a good idea to work diligently and evenly towards a goal. I try to divide my projects up in a practical way, and sometimes I even pull it off. But for those tasks where you work aimlessly and no focus comes, or you find that every other to-do item is more appealing, sometimes you\u2019re forced to bring it together at the last moment. And sometimes, this environment of stress is a formula for magic. Often when I\u2019m down to the wire and have no choice but to produce, my mind shifts towards a new level of clarity. There\u2019s no time to endlessly browse for inspiration, or experiment with convoluted solutions that lead nowhere.\n\nObviously a life lived perpetually on the edge of a deadline would be a rather stressful one, so it\u2019s not a state of being I\u2019d advocate for everyone, all the time. But every now and then, the work done when I\u2019m down to the wire is my best.\n\nKeep one toe outside your comfort zone\n\nWhen I\u2019m choosing new projects to take on, I often seek out work that involves an element of challenge. Whether it\u2019s a design problem that will require some creative thinking, or a coding project that lends itself to using new technology like HTML5, I find a manageable level of difficulty to be an added bonus. The tension that comes from learning a new skill or rethinking an old standby is a useful constraint, as it keeps the work interesting, and ensures that I continue learning.\n\nThere you have it\n\nWell, I think I\u2019ve spilled most of my crazy secrets for forcing my easily distracted brain to focus. As with everything we web workers do, there are an infinite number of ways to encourage productivity. I hope you\u2019ve found a few of these to be helpful, and please share your personal techniques in the comments. Have a happy and productive new year!", "year": "2010", "author": "Meagan Fisher", "author_slug": "meaganfisher", "published": "2010-12-20T00:00:00+00:00", "url": "https://24ways.org/2010/put-yourself-in-a-corner/", "topic": "process"}
{"rowid": 225, "title": "Good Ideas Grow on Paper", "contents": "Great designers have one thing in common: their design process is centred on ideas; ideas that are more often than not developed on paper. Though it\u2019s often tempting to take the path of least resistance, turning to the computer in the headlong rush to complete a project (often in the face of formidable client pressure), resist the urge and \u2013 for a truly great idea \u2013 start first on paper.\n\nThe path of least resistance is often characterised by clich\u00e9 and overused techniques \u2013 one per cent noise, border-radius, text-shadow \u2013 the usual suspects \u2013 techniques that are ten-a-penny at the gallery sites. Whilst all are useful, and technique and craft are important, great design isn\u2019t about technique alone \u2013 it\u2019s about technique in the service of good ideas.\n\nBut how do we generate those ideas?\n\nInspiration can certainly come to you out of the blue. When working as a designer in a role which often consists of incubating good ideas, however, idly waiting for the time-honoured lightbulb to appear above your head just isn\u2019t good enough. We need to establish an environment where we tip the odds of getting good ideas in our favour.\n\nSo, when faced with the blank canvas, what do we do to unlock the proverbial tidal wave of creativity? Fear not. We\u2019re about to share with you a couple of stalwart techniques that will stand you in good stead when you need that good idea, in the face of the pressure of yet another looming deadline.\n\nGet the process right\n\nWhere do ideas come from? In many cases they come from anywhere but the screen. Hence, our first commandment is to close the lid of your computer and, for a change, work on paper. It might seem strange, it might also seem like a distraction, but \u2013 trust us \u2013 the time invested here will more than pay off.\n\nIdea generation should be a process of rapid iteration, sketching and thinking aloud, all processes best undertaken in more fast paced, analogue media. Our tool of choice is the Sharpie and Flip Chart Combo\u00a9, intentionally low resolution to encourage lo-fi idea generation. In short, your tools should be designed not to be precious, but to quickly process your thoughts. Ideas can be expressed with a thick line marker or by drawing with a stick in the sand; it\u2019s the ideas that matter, not the medium.\n\nInput\u2009>\u2009Synthesise\u2009>\u2009Output\n\nIdeas don\u2019t materialise in a vacuum. Without constant input, the outputs will inevitably remain the same. As such, it\u2019s essential to maintain an inquisitive mind, ensuring a steady flow of new triggers and stimuli that enable your thinking to evolve.\n\nWhat every designer brings to the table is their prior experience and unique knowledge. It should come as no surprise to discover that a tried and tested method of increasing that knowledge is, believe it or not, to read \u2013 often and widely. The best and most nuanced ideas come after many years of priming the brain with an array of diverse material, a point made recently in Jessica Hische\u2019s aptly named Why You Should Know Your Shit.\n\nOne of the best ways of synthesising the knowledge you accumulate is to write. The act of writing facilitates your thinking and stores the pieces of the jigsaw you\u2019ll one day return to. You don\u2019t have to write a book or a well-articulated article; a scribbled note in the margin will suffice in facilitating the process of digestion.\n\nAs with writing, we implore you to make sketching an essential part of your digestion process. More immediate than writing, sketching has the power to put yet unformed ideas down on paper, giving you an insight into the fantastic conceptions you\u2019re more often than not still incubating.\n\nOur second commandment is a practical one: always carry a sketchbook and a pen. Although it seems that the very best ideas are scribbled on the back of a beer mat or a wine-stained napkin, always carrying your \u2018thinking utensils\u2019 should be as natural as not leaving the house without your phone, wallet, keys or pants.\n\nFurther, the more you use your sketchbook, the less precious you\u2019ll find yourself becoming. Sketching isn\u2019t about being an excellent draughtsman, it\u2019s about synthesising and processing your thoughts and ideas, as Jason Santa Maria summarises nicely in his article Pretty Sketchy:\n\n\n\tSketchbooks are not about being a good artist, they\u2019re about being a good thinker.\n\n\tJason Santa Maria\n\n\nThe sketchbook and pen should become your trusted tools in your task to constantly survey the world around you. As Paul Smith says, You Can Find Inspiration in Anything; close the lid, look beyond the computer; there\u2019s a whole world of inspiration out there.\n\nLearn to love old dusty buildings\n\nSo, how do you learn? How do you push beyond the predictable world pre-filtered by Mr Google? The answer lies in establishing a habit of exploring the wonderful worlds of museums and libraries, dusty old buildings that repay repeated visits.\n\nOnce the primary repositories of thought and endless sources of inspiration, these institutions are now often passed over for the quick fix of a Google search or Wikipedia by you, the designer, chained to a desk and manacled to a MacBook. Whilst others might frown, we urge you to get away from your desk and take an eye-opening stroll through the knowledge-filled corridors of yore (and don\u2019t forget to bring your sketchbook).\n\nHere you\u2019ll find ideas aplenty, ideas that will set you apart from your peers, who remain ever-reliant on the same old digital sources.\n\nThe idea generation toolbox\n\nNow that we\u2019ve established the importance of getting the process and the context right, it\u2019s time to meet the idea generation toolbox: a series of tools and techniques that can be applied singularly or in combination to solve the perennial problem of the blank canvas.\n\nThe clean sheet of paper, numbing in its emptiness, can prove an insurmountable barrier to many a project, but the route beyond it involves just a few, well-considered steps. The route to a good idea lies in widening your pool of inspiration at the project outset. Let go and generate ideas quickly; it\u2019s critical to diverge before you converge \u2013 but how do we do this and what exactly do we mean by this?\n\nThe temptation is to pull something out of your well-worn box of tricks, something that you know from experience will do the job. We urge you, however, not to fall prey to this desire. You can do better; better still, a few of you putting your minds together can do a lot better. By avoiding the path of least resistance, you can create something extraordinary.\n\nCulturally, we value logical, linear thinking. Since the days of Plato and Aristotle, critical thinking, deduction and the pursuit of truth have been rewarded. To generate creative ideas, however, we need to start thinking sideways, making connections that don\u2019t necessarily follow logically. Lateral thinking, a phrase coined by Edward de Bono in 1967, aptly describes this very process:\n\n\n\tWith logic you start out with certain ingredients, just as in playing chess you start out with given pieces \u2013 lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces.\n\n\tEdward de Bono\n\n\nOne of the easiest ways to start thinking laterally is to start with a mind map, a perfect tool for widening the scope of a project beyond the predictable and an ideal one for getting the context right for discovery.\n\nMaking connections\n\nMind maps can be used to generate, visualise and structure ideas. Arranged intuitively and classified around groupings, mind maps allow chance connections to be drawn across related groups of information, and are perfect for exposing alogical associations and unexpected relationships.\n\nGet a number of people together in a room, equipped with the Sharpie and Flip Chart Combo\u00a9. Give yourself a limited amount of time \u2013 half an hour should prove more than enough \u2013 and you\u2019ll be surprised at the results a few well-chosen people can generate in a very short space of time. The key is to work fast, diverge and not inhibit thinking. \n\nWe\u2019ve been embracing Tony Buzan\u2019s methods in our teaching for over a decade. His ideas on the power of radiant thinking and how this can be applied to mind maps, uncover the real power which lies in the human brain\u2019s ability to spot connections across a mapped out body of diverse knowledge.\n\nFrank Chimero wrote about this recently in How to Have an Idea, which beautifully illustrates Mr Buzan\u2019s theories, articulating the importance of the brain\u2019s ability to make abstract connections, finding unexpected pairings when a concept is mapped out on paper.\n\nOnce a topic is surveyed and a rich set of stimuli articulated, the next stage is to draw connections, pulling from opposite sides of the mind map. It\u2019s at this point, when defining alogical connections, that the truly interesting and unexpected ideas are often uncovered.\n\nThe curve ball\n\nIf you\u2019ve followed our instructions so far, all being well, you should have a number of ideas. Good news: we have one last technique to throw into the mix. We like to call it \u2018the curve ball\u2019, that last minute \u2018something\u2019 that forces you to rethink and encourages you to address a problem from a different direction.\n\nThere are a number of ways of throwing in a curve ball \u2013 a short, sharp, unexpected impetus \u2013 but we have a firm favourite we think you\u2019ll appreciate. Brian Eno and Peter Schmidt\u2019s Oblique Strategies \u2013 subtitled \u2018Over One Hundred Worthwhile Dilemmas\u2019 \u2013 are the perfect creative tool for throwing in a spot of unpredictability. As Eno and Schmidt put it:\n\n\n\tThe Oblique Strategies can be used as a pack (a set of possibilities being continuously reviewed in the mind) or by drawing a single card from the shuffled pack when a dilemma occurs in a working situation. In this case the card is trusted even if its appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident.\n\n\tBrian Eno and Peter Schmidt\n\n\nSimply pick a card and apply the strategy to the problem at hand. The key here, as with de Bono\u2019s techniques, is to embrace randomness and provocation to inspire lateral creative approaches.\n\nTo assist this process, you might wish to consult one of the many virtual decks of Oblique Strategies online.\n\nWrapping up\n\nTo summarise, it\u2019s tempting to see the route to the fastest satisfactory conclusion in a computer when, in reality, that\u2019s the last place you should start. The tools we\u2019ve introduced, far from time-consuming, are hyper-efficient, always at hand and, if you factor them into your workflow, the key to unlocking the ideas that set the great designers apart.\n\nWe wish you well on your quest in search of the perfect idea, now armed with the knowledge that the quest begins on paper.", "year": "2010", "author": "The Standardistas", "author_slug": "thestandardistas", "published": "2010-12-13T00:00:00+00:00", "url": "https://24ways.org/2010/good-ideas-grow-on-paper/", "topic": "process"}
{"rowid": 226, "title": "Documentation-Driven Design for APIs", "contents": "Documentation is like gift wrapping.  It seems like superfluous fluff, but your family tends to be rather disappointed when their presents arrive in supermarket carrier bags, so you have to feign some sort of attempt at making your gift look enticing.  Documentation doesn\u2019t have to be all hard work and sellotaping yourself to a table \u2013 you can make it useful and relevant.\n\nDocumentation gets a pretty rough deal. It tends to get left until the end of a project, when some poor developer is assigned the \u2018document project\u2019 ticket and wades through each feature of Whizzy New API 3.0 and needs to recall exactly what each method is meant to do. That\u2019s assuming any time is left for documentation at all. The more common outcome resembles last minute homework scribbled on a post-it note, where just the bare bones of what\u2019s available are put out for your users, and you hope that you\u2019ll spot the inconsistencies and mistakes before they do.\n\nWouldn\u2019t it be nicer for everyone if you could make documentation not only outstanding for your users, but also a valuable tool for your development team \u2013 so much so that you couldn\u2019t imagine writing a line of code before you\u2019d documented it?\n\nDocumentation needs to have three main features:\n\n\n\tIt should have total coverage and document all the features of your project.  Private methods should be documented for your developers, and public features need to be available to your users.\n\tIt should be consistent \u2013 a user should know what to expect from your documentation, and terminology should be accurate to your language.\n\tIt should be current \u2013 and that means staying accurate as new versions of your code base are released.\n\n\nBut you can also get these bonuses:\n\n\n\tAct as a suggested specification \u2013 a guide that will aid a developer in making something consistent and usable.\n\tIt can test your API quality.\n\tIt can enhance the communication skills within your development team.\n\n\nSo how do we get our documentation to be rich and full of features, instead of a little worn out like Boxing Day leftovers?\n\nWrite your documentation first\n\nWhen I say first, I mean first. Not after you\u2019ve started writing the code. Not even after you\u2019ve started writing your unit tests. First. You may or may not have been provided with a decent specification, but the first job should be to turn your requirements for a feature into documentation.  \n\nIt works best when it takes the form of in-code comments. It works even better when your in-code comments take a standard documentation format that you can later use to generate published documentation for your users. This has the benefit of immediately making your docs as version controlled as your code-base, and it saves having to rewrite, copy or otherwise harass your docs into something legible later on. \n\nAlmost all languages have a self-documentation format these days. My choice of format for JavaScript is JSDocToolkit, and the sort of things I look for are the ability to specify private and public methods, full options object statements (opts as Opts only is a no-no), and the ability to include good examples.\n\nSo, our example for today will be a new festive feature for a JavaScript API. We\u2019ve been asked to specify a sled for Santa to get around the world to give out toys:\n\n\n\tSanta needs to be able to travel around the world in one night to deliver toys to children, and he\u2019ll need some reindeer to pull his sled.\n\n\nAs documentation, it would look like:\n\n/**\n@name Sled\n@extends Vehicle\n@constructor\n@description Create a new sled to send Santa around the world to deliver toys to good kids.\n\t@param {Object} [opts] Options\n\t@param {number} [opts.capacity='50'] Set the capacity of the sled\n\t@param {string} [opts.pilot='santa'] The pilot of the sled.\n@example\n\t// Create a sled and specify some reindeer.\n\tnew Sled().reindeer(['Dasher', 'Dancer', 'Prancer', 'Vixen', 'Comet', 'Cupid']);\n*/\n\nBy breaking it down as documentation, you can, for example, hand this over to another developer without the need to explain the feature in much depth, and they\u2019ll develop something that has to match this piece of documentation. It specifies everything that is important to this feature \u2013 its default values and types, and where it inherits other features from.  \n\nWe know that we need to specify some way of setting reindeer to pull the sled and also some toys to give, and so we can quickly specify extra methods for the sled:\n\n/*\n@name vehicle.Sled#reindeer\n@function\n@description Set the reindeer that will pull Santa's sled.\n\t@param {string[]} reindeer A list of the reindeer.\n@example\n\t// specifying some reindeer\n\tSled().reindeer(['Dasher', 'Dancer', 'Rudolph', 'Vixen']);\n*/\n/*\n@name vehicle.Sled#toys\n@function\n@description Add a list of toys and recipients to the Sled.\n\t@param {Object[]} toys A list of toys and who will receive them.\n@example\n\t// Adding toys to the sled\n\tSled().toys([\n\t\t{name:'Brian', toy:'Fire Engine'},\n\t\t{name:'Drew', toy:'Roller-skates'},\n\t\t{name:'Anna', toy:'Play-doh'},\n\t\t...\n\t\t]);\n*/\n\nJob done! You\u2019ve got a specification to share with your team and something useful for your users in the form of full examples, and you didn\u2019t even have to open another text editor.\n\nUse your documentation to share knowledge\n\nDocumentation isn\u2019t just for users. It\u2019s also used by internal developers to explain what they\u2019ve written and how it works. This is especially valuable where the team is large or the code-base sprawling.\n\nSo, returning to our example, the next step would be to share with the rest of the team (or at least a selection of the team if yours is large) what the documentation looks like. This is useful for two main reasons:\n\n\n\tThey can see if they understand what the documentation says the feature will do. It\u2019s best if they haven\u2019t seen the requirement before. If your fellow developers can\u2019t work out what \u2018MagicMethodX\u2019 is going to return from the docs, neither can your users.\n\tThey can check that the feature accomplishes everything that they expect to, and that it\u2019s consistent with the rest of the functionality.\n\n\nOn previous projects, we\u2019ve taken to referring to this stage of the development process as the \u2018bun fight\u2019.  It\u2019s a chance for everyone to have an honest say and throw a few pies without actually causing anyone to have to rewrite any code. If you can identify at this stage that a feature is over-complicated, lacking or just plain useless, you\u2019ll all be much happier to throw out a few lines of documentation than you may have been to throw out a partial, or even complete, piece of functionality.\n\nDocumentation has your back\n\nThe final benefit to working in this way is that your documentation not only remains accurate, it\u2019s always as accurate as your latest release. It can\u2019t fall behind. You can increase the likelihood that your docs will remain up to date by unit testing your examples.\n\nReturning to the previous example, we can add a QUnit unit test to the expected output with ease during the build process \u2013 we know exactly how the code will look and, with the @example tag, we can identify easily where to find the bits that need testing. If it\u2019s tested it\u2019ll definitely work as you expect it to when a user copy and pastes it. You\u2019re ensuring quality from idea to implementation.\n\nAs an extra bauble, the best thing about a system like JSDocToolkit is that it\u2019ll take your inline comments and turn them into beautiful sites, as good systems will allow for customised output templates. You\u2019ll be producing full-featured sites for your projects and plugins with almost no extra effort, but all the benefits.", "year": "2010", "author": "Frances Berriman", "author_slug": "francesberriman", "published": "2010-12-11T00:00:00+00:00", "url": "https://24ways.org/2010/documentation-driven-design-for-apis/", "topic": "process"}
{"rowid": 230, "title": "The Articulate Web Designer of Tomorrow", "contents": "You could say that we design to communicate, and that we seek emotive responses. It sounds straightforward, and it can be, but leaving it to chance isn\u2019t wise. Many wander into web design without formal training, and whilst that certainly isn\u2019t essential, we owe it to ourselves to draw on wider influences, learn from the past, and think smarter.\n\nWhat knowledge can we ourselves explore in order to become better designers? In addition, how can we take this knowledge, investigate it through our unique discipline, and in turn speak more eloquently about what we do on the web? Below, I outline a number of things that I personally believe all designers should be using and exploring collectively.\n\nTaking stock\n\nWhere we\u2019re at is good. Finding clarity through web standards, we\u2019ve ended up quite modernist in our approach, pursuing function, elegance and reduction. However, we\u2019re not great at articulating our own design processes and principles to outsiders. Equally, we rely heavily on our instincts when deciding if something is or isn\u2019t good. That\u2019s fine, but we can better understand why things are the way they are by looking a little deeper, thereby helping us articulate what goes on in our design brains to our peers, our clients and to normal humans.\n\nAs designers we use ideas, concepts, text and images. We apply our ideas and experience, imposing order and structure to content, hoping to ease the communication of an idea to the largest possible audience or to a specific audience. We consciously manipulate most of what is available to us, but not all. There is something else we can use. I often think that brilliant work demands a keen understanding of the magical visual language that informs design.\n\nEmbracing an established visual language\n\nThis is a language whose alphabet is shapes, structures, colours, lines and rhythms. When effective, it is somewhat invisible, subliminally enforcing messages and evoking meaning, using methods solidly rooted in a grammar perceptible in virtually all extraordinary creative work. The syntax for art, architecture, film, and furniture, industrial and graphic design (think Bauhaus and the Swiss style perhaps), this language urges us to become fluent if we aim for a more powerful dialogue with our audience.\n\n Figure 1: Structures (clockwise from top-left): Informal; Formal; Active; Visible.\n\nThe greatest creative minds our world has produced could understand some or all of this language. Line and point, form and shape. Abstract objects. Formal and informal structures. Visual distribution. Balance, composition and the multitudinous approaches to symmetry. Patterns and texture. Movement and paths. Repetition, rhythm and frequency. Colour theory. Whitespace and the pause. The list goes on.\n\nThe genius we perceive in our creative heroes is often a composite of experience, trial and error, conviction, intuition \u2013 even accident \u2013 but rarely does great work arise without an initial understanding of the nuts and bolts that help communicate an idea or emotion.\n\nOur world of interactivity\n\nAs web designers, our connection with this language is most evident in graphic design. With more technological ease and power comes the responsibility to understand, wisely use, and be able to justify many of our decisions. We have moved beyond the scope of print into a world of interactivity, but we shouldn\u2019t let go of any established principles without good reason.\n\n Figure 2: Understanding movement of objects in any direction along a defined path.\n\nFor example, immersion in this visual language can improve our implementation of CSS3 and JavaScript behaviour. With CSS3, we\u2019ve seen a resurgence in CSS experimentation, some of which has been wonderful, but much of it has appeared clumsy. In the race to make something spin, twist, flip or fly from one corner to another, the designer sometimes fails to think about the true movement they seek to emulate. What forces are supposedly affecting this movement? What is the expected path of this transition and is it being respected?\n\nStopping to think about what is really supposed to be happening on the page compels us to use complex animations, diagrams and rotations more carefully. It helps us to better understand paths and movement.\n\n Figure 3: Repetition can occur through variations in colour, shape, direction, and so on.\n\nIt can only be of greater benefit to be mindful of symmetries, depth, affordance, juxtaposition, balance, economy and reduction. A deeper understanding of basic structures can help us to say more with sketches, wireframes, layouts and composition. We\u2019ve all experimented with grids and rhythm but, to truly benefit from these long-established principles, we are duty-bound to understand their possibilities more than we will by simply leveraging a free framework or borrowing some CSS.\n\nDesign is not a science, but\u2026\n\nThreading through all of this is what we have learned from science, and what it teaches us of the human brain. This visual language matters because technology changes but, for the most part, people don\u2019t. For centuries, we humans have received and interpreted information in much the same way. Understanding more of how we perceive meaning can help designers make smarter decisions, and call on visual language to underpin these decisions. It is our responsibility as designers to be aware of mental models, mapping, semiotics, sensory experience and human emotion.\n\nDesign itself is not a science, but the appropriate use of visual language and scientific understanding exposes the line between effective and awkward, between communicative and mute. By strengthening our mental and analytical approach to what is often done arbitrarily or \u201cbecause it feels right\u201d, we simply become better designers.\n\nA visual language for the web\n\nSo, I\u2019ve outlined numerous starting points and areas worthy of deeper investigation, and hopefully you\u2019re eager to do some research. However, I\u2019ve mostly discussed established ideas and principles that we as web designers can learn from. It\u2019s my belief that our community has a shared responsibility to expand this visual language as it applies to the ebb and flow of the web. Indulge me as I conclude with a related tangent.\n\nIn defining a visual language specifically for the web, we must continue to mature. The old powerfully influences the new, but we must intelligently expand the visual language of masterful work and articulate what is uniquely ours.\n\nFor example, phrases like Ethan Marcotte\u2019s Responsive Web Design aren\u2019t merely elegant, they describe a new way of thinking and working, of communicating about designs and interaction patterns. These phrases broaden our vocabulary and are immediately adopted by designers worldwide, in both conversation and execution.\n\nOur legacy\n\nOur new definitions should flex and not be tied to specific devices or methods which fade away or morph with time. Our legacy is perhaps more about robust and flexible patterns and systems than it is about specific devices or programming languages.\n\n Figure 4: As web designers, we should think about systems, not pages.\n\nThe established principles we adopt and whatever new ways of thinking we define should slip neatly into a wider philosophy about our approach to web design. We\u2019re called, as a community, to define what is distinctive about the visual language of the web, create this vocabulary, this dialect that resonates with us and moves us forward as we tackle each day\u2019s work. Let\u2019s give it some thought.\n\nFurther reading\n\nThis is my immediate \u201cgo-to\u201d list of books that I bullishly believe all web designers should own, but there is so much more out there to read. Sadly, many great texts relating to this stuff are often out of print. Feel free to share your recommendations.\n\n\n\tDon Norman, The Design of Everyday Things\n\tChristian Leborg, Visual Grammar\n\tScott McCloud, Understanding Comics\n\tDavid Crow, Visible Signs\n\tWilliam Lidwell and Katrina Holden, Universal Principles of Design", "year": "2010", "author": "Simon Collison", "author_slug": "simoncollison", "published": "2010-12-16T00:00:00+00:00", "url": "https://24ways.org/2010/the-articulate-web-designer-of-tomorrow/", "topic": "process"}
{"rowid": 232, "title": "Optimize Your Web Design Workflow", "contents": "I\u2019m not sure about you, but I still favour using Photoshop to create my designs for the web. I agree that this application, even with its never-ending feature set, is not the perfect environment to design websites in. The ideal application doesn\u2019t exist yet, however, so until it does it\u2019s maybe not such a bad idea to investigate ways to optimize our workflow.\n\nWhy use Photoshop?\n\nIt will probably not come as a surprise if I say that Photoshop and Illustrator are the applications that I know best and feel most comfortable and creative in. Some people prefer Fireworks for web design. Even though I understand people\u2019s motivations, I still prefer Photoshop personally. On the occasions that I gave Fireworks a try, I ended up just using the application to export my images as slices, or to prepare a dummy for the client. For some reason, I\u2019ve never been able to find my way in that app. There were always certain things missing that could only be done in either Photoshop or Illustrator, which bothered me.\n\nWhy not start in the browser?\n\nThese days, with CSS3 styling emerging, there are people who find it more efficient to design in the browser. I agree that at a certain point, once the basic design is all set and defined, you can jump right into the code and go from there. But the actual creative part, at least for me, needs to be done in an application such as Photoshop.\n\nAs a designer I need to be able to create and experiment with shapes on the fly, draw things, move them around, change colours, gradients, effects, and so on. I can\u2019t see me doing this with code. I\u2019m sure if I switch to markup too quickly, I might end up with a rather boxy and less interesting design. Once I start playing with markup, I leave my typical \u2018design zone\u2019. My brain starts thinking differently \u2013 more rational and practical, if you know what I mean; I start to structure and analyse how to mark up my design in the most efficient semantic way. When I design, I tend to let that go for a bit. I think more freely and not so much about the limitations, as it might hinder my creativity. Now that you know my motivations to stick with Photoshop for the time being, let\u2019s see how we can optimize this beast.\n\nOptimize your Photoshop workspace\n\nIn Photoshop CS5 you have a few default workspace options to choose from which can be found at the top right in the Application Bar (Window\u2009>\u2009Application Bar).\n\n\n\nYou can set up your panels and palettes the way you want, starting from the \u2018Design\u2019 workspace option, and save this workspace for future web work. Here is how I have set up things for when I work on a website design:\n\n\n\nI have the layers palette open, and I keep the other palettes collapsed. Sometimes, when space permits, I open them all. For designers who work both on print and web, I think it\u2019s worthwhile to save a workspace for both, or for when you\u2019re doing photo retouching.\n\nSet up a grid\n\nWhen you work a lot with Shape Layers like I do, it\u2019s really helpful to enable the Grid (View\u2009>\u2009Show\u2009>\u2009Grid) in combination with Snap to Grid (View\u2009>\u2009Snap To\u2009>\u2009Grid). This way, your vector-based work will be pixel-sharp, as it will always snap to the grid, and so you don\u2019t end up with blurry borders.\n\n\n\nTo set up your preferred grid, go to Preferences\u2009>\u2009Guides, Grids and Slices. A good setting is to use \u2018Gridline Every 10 pixels\u2019 and \u2018Subdivision 10\u2019. You can switch it on and off at any time using the shortcut Cmd/Ctrl + \u2019.\n\n\n\nIt might also help to turn on Smart Guides (View\u2009>\u2009Show\u2009>\u2009Smart Guides).\n\nAnother important tip for making sure your Shape Layer boxes and other shapes are perfectly aligned to the pixel grid when you draw them is to enable Snap to Pixels. This option can be enabled in the Application bar in the Geometry options dropdown menu when you select one of the shape tools from the toolbox.\n\n\n\nUse Shape Layers\n\nTo keep your design as flexible as possible, it\u2019s a good thing to use Shape Layers wherever you can as they are scalable. I use them when I design for the iPhone. All my icons, buttons, backgrounds, illustrative graphics \u2013 they are all either Smart Objects placed from Illustrator, or Shape Layers. This way, the design is scalable for the retina display.\n\n\n\nUse Smart Objects\n\nAmong the things I like a lot in Photoshop are Smart Objects. Smart Objects preserve an image\u2019s source content with all its original characteristics, enabling you to perform non-destructive editing to the layer. For me, this is the ideal way of making my design flexible.\n\n\n\nFor example, a lot of elements are created in Illustrator and are purely vector-based. Placing these elements in Photoshop as Smart Objects (via copy and paste, or dragging from Illustrator into Photoshop) will keep them vector-based and scalable at all times without loss of quality.\n\n\n\nAnother way you could use Smart Objects is whenever you have repeating elements; for example, if you have a stream or list of repeating items. You could, for instance, create one, two or three different items (for the sake of randomness), make each one a Smart Object, and repeat them to create the list. Then, when you have to update, you need only change the Smart Object, and the update will be automatically applied in all its linked instances.\n\nTurning photos into Smart Objects before you resize them is also worth considering \u2013 you never know when you\u2019ll need that same photo just a bit bigger. It keeps things more flexible, as you leave room to resize the image at a later stage. I use this in combination with the Smart Filters a lot, as it gives me such great flexibility.\n\n\n\nI usually use Smart Objects as well for the main sections of a web page, which are repeated across different pages of a site. So, for elements such as the header, footer and sidebar, it can be handy for bigger projects that are constantly evolving, where you have to create a lot of different pages in Photoshop.\n\nYou could save a template page that has the main sections set up as Smart Objects, always in their latest version. Each time you need to create new page, you can start from that template file. If you need to update an existing page because the footer (or sidebar, or header) has been updated, you can drag the updated Smart Object into this page. Although, do I wish Photoshop made it possible to have Smart Objects live as separate files, which are then linked to my different pages. Then, whenever I update the Smart Object, the pages are automatically updated next time I open the file. This is how linked files work in InDesign and Illustrator when you place a external image.\n\nUse Layer Comps\n\nIn some situations, using Layer Comps can come in handy. I try to use them when the design consists of different states; for example, if there are hidden and show states of certain content, such as when content is shown after clicking a certain button. It can be useful to create a Layer Comp for each state. So, when you switch between the two Layer Comps, you\u2019re switching between the two states.\n\n\n\nIt\u2019s OK to move or hide content in each of these states, as well as apply different layer styles. I find this particularly useful when I need to save separate JPEG versions of each state to show to the client, instead of going over all the eye icons in the layers palette to turn the layers\u2019 visibility on or off.\n\n\n\nCreate a set of custom colour swatches\n\nI tend to use a distinct colour Swatches palette for each project I work on, by saving a separate Swatches palette in project\u2019s folder (as an .ase file). You can do this through the palette\u2019s dropdown menu, choosing Save Swatches for Exchange.\n\n\n\nSelecting this option gives you the flexibility to load this palette in other Adobe applications like Illustrator, InDesign or Fireworks. This way, you have the colours of any particular project at hand. I name each colour, using the hexadecimal values.\n\n\n\nLoading, saving or changing the view of the Swatches palette can be done via the palette\u2019s dropdown menu. My preferred view is \u2018Small List\u2019 so I can see the hexadecimal values or other info I have added in the description.\n\nI do wish Photoshop had the option of loading several different Styles palettes, so I could have two or more of them open at the same time, but each as a separate palette. This would be handy whenever I switch to another project, as I\u2019m usually working on more than one project in a day. At the moment, you can only add a set of colours to the palette that is already open, which is frustrating and inefficient if you need to update the palette of a project separately.\n\nCreate a set of custom Styles\n\nJust like saving a Swatches palette, I also always save the styles I apply in the Styles palette as a separate Styles file in the project\u2019s folder when I work on a website design or design for iPhone/iPad. During the design process, I can save it each time styles are added. Again, though, it would be great if we could have different Styles palettes open at the same time.\n\n\n\nUse a scratch file\n\nWhat I also find particularly timesaving, when working on a large project, is using some kind of scratch file. By that, I mean a file that has elements in place that you reuse a lot in the general design. Think of buttons, icons and so on, that you need in every page or screen design. This is great for both web design work and iPad/iPhone work. \n\n\n\nUse the slice tool\n\nThis might not be something you think of at first, because you probably associate this way of working with \u2018old-school\u2019 table-based techniques. Still, you can apply your slice any way you want, keeping your way of working in mind. Just think about it for a second. If you use the slice tool, and you give each slice its proper filename, you don\u2019t have to worry about it when you need to do updates on the slice or image. Photoshop will remember what the image of that slice is called and which \u2018Save for Web\u2019 export settings you\u2019ve used for it. You can also export multiple slices all at once, or export only the ones you need using \u2018Save selected slices\u2019.\n\n\n\nI hope this list of optimization tips was useful, and that they will help you improve and enjoy your time in Photoshop. That is, until the ultimate web design application makes its appearance. Somebody is building this as we speak, right?", "year": "2010", "author": "Veerle Pieters", "author_slug": "veerlepieters", "published": "2010-12-10T00:00:00+00:00", "url": "https://24ways.org/2010/optimize-your-web-design-workflow/", "topic": "process"}
{"rowid": 236, "title": "Extreme Design", "contents": "Recently, I set out with twelve other designers and developers for a 19th century fortress on the Channel Island of Alderney. We were going to /dev/fort, a sort of band camp for geeks. Our cohort\u2019s mission: to think up, build and finish something \u2013 without readily available internet access.\n\n Alderney runway, photo by Chris Govias\n\n\n\nWait, no internet?\n\nWell, pretty much. As the creators of /dev/fort James Aylett and Mark Norman Francis put it: \u201cImagine a place with no distractions \u2013 no IM, no Twitter\u201d. But also no way to quickly look up a design pattern, code sample or source material. Like packing for camping, /dev/fort means bringing everything you\u2019ll need on your back or your hard drive: from long johns to your favourite icon set.\n\nWe got to work the first night discussing ideas for what we wanted to build. By the time breakfast was cleared up the next morning, we\u2019d settled on Russ\u2019s idea to make the Apollo 13 (PDF) transcript accessible. Days two and three were spent collaboratively planning (KJ style) what features we wanted to build, and unravelling the larger UX challenges of the project. The next five days were spent building it. Within 36 hours of touchdown at Southampton Airport, we launched our creation: spacelog.org\n\nThe weather was cold, the coal fire less than ideal, food and supplies a hike away, and the process lightning-fast. A week of designing under extreme circumstances called for an extreme process. Some of this was driven by James\u2019s and Norm\u2019s experience running these things, but a lot of it materialised while we were there \u2013 especially for our three-strong design team (myself, Gavin O\u2019 Carroll and Chris Govias) who, though we knew each other, had never worked together as a group in this kind of scenario before.\n\nThe outcome was a pretty spectacular process, with a some key takeaways useful for any small group trying to build something quickly.\n\nWhat it\u2019s like inside the fort\n\n/dev/fort has the pressure and pace of a hack day without being a hack day \u2013 primarily, no workshops or interruptions\u201a but also a different mentality. While hack days are typically developer-driven with a \u2018hack first, design later (if at all)\u2019 attitude, James was quick to tell the team to hold off from writing any code until we had a plan. This put a healthy pressure on the design and product folks to slash through the UX problems before we started building.\n\nWhile the fort had definitely more of a hack day feel, all of us were familiar with Agile methods, so we borrowed a few useful techniques such as morning stand-ups and an emphasis on teamwork. We cut some really good features to make our launch date, and chunked the work based on user goals, iterating as we went.\n\nWhat made this design process work?\n\nA golden ratio of teams\n\nMy personal experience both professionally and in free-form situations like this, is a tendency to get/hire a designer. Leaders of businesses, founders of start-ups, organisers of events: one designer is not enough! Finding one ace-blooded designer who can \u2018do everything\u2019 will always result in bottleneck and burnout. Like the nuances between different development languages, design is a multifaceted discipline, and very few can claim to be equally strong in every aspect. Overlap in skill set will result in a stronger, more robust interface.\n\nMore importantly, however, having lots of designers to go around meant that we all had the opportunity to pair with developers, polishing the details that don\u2019t usually get polished. As soon as we launched, the public reception of the design and UX was overwhelmingly positive (proof!). But also, a lot of people asked us who the designer was, attributing it to one person.\n\nWhile it\u2019s important to note that everyone in our team was multitalented (and could easily shift between roles, helping us all stay unblocked), the golden ratio James and Norm devised was two product/developer folks, three interaction designers and eight developers.\n\n photo by Ben Firshman\n\nEquality inside the fortress walls\n\nSomething magical about the fort is how everyone leaves the outside world on the drawbridge. Job titles, professional status, Twitter followers, and so on. Like scout camp, a mutual respect and trust is expected of all the participants. Like extreme programming, extreme design requires us all to be equal partners in a collaborative team. I think this is especially worth noting for designers; our past is filled with the clear hierarchy of the traditional studio system which, however important for taste and style, seems less compatible with modern web/software development methods.\n\nBeing equal doesn\u2019t mean being the same, however. We established clear roles and teams for ourselves on the second day, deferring to that person when a decision needed to be made. As the interface coalesced, the designers and developers took ownership over certain parts to ensure the details got looked after, while staying open to ideas and revisions from the rest of the cohort.\n\nCreate a space where everyone who enters is equal, but be sure to establish clear roles. Even if it\u2019s just for a short while, the environment will be beneficial.\n\n photo by Ben Firshman\n\nHang your heraldry from the rafters\n\nForts and castles are full of lore: coats of arms; paintings of battles; suits of armour. It\u2019s impossible not to be surrounded by these stories, words and ways of thinking. Like the whiteboards on the walls, putting organisational lore in your physical surroundings makes it impossible not to see.\n\nRyan Alexander brought some of those static-cling whiteboard sheets which were quickly filled with use cases; IA; team roles; and, most importantly, a glossary. As soon as we started working on the project, we realised we needed to get clear on what certain words meant: what was a logline, a range, a phase, a key moment? Were the back-end people using these words in the same way design and product was? Quickly writing up a glossary of terms meant everyone was instantly speaking the same language. There was no \u201cAh, I misunderstood because in the data structure x means y\u201d or, even worse, accidental seepage of technical language into the user interface copy.\n\nPut a glossary of your internal terminology somewhere big and fat on the wall. Stand around it and argue until you agree on what it says. Leave it up; don\u2019t underestimate the power of ambient communication and physical reference.\n\nPlan more, download less\n\nWhile internet is forbidden inside the fort, we did go on downloading expeditions: NASA photography; code documentation; and so on. The project wouldn\u2019t have been possible without a few trips to the web. We had two lists on the wall: groceries and supplies; internets \u2013 \u201cloo roll; Tom Stafford photo\u201c.\n\nThis changed our usual design process, forcing us to plan carefully and think of what we needed ahead of time. Getting to the internet was a thirty-minute hike up a snow covered cliff to the town airport, so you really had to need it, too. \n\n The path to the internet\n\nFor the visual design, especially, this resulted in more focus up front, and communication between the designers on what assets we required. It made us make decisions earlier and stick with them, creating less distraction and churn later in the process. \n\nTry it at home: unplug once you\u2019ve got the things you need. As an artist, it\u2019s easier to let your inner voice shine through if you\u2019re not looking at other people\u2019s work while creating.\n\nSocial design\n\nFinally, our design team experimented with a collaborative approach to wireframing. Once we had collectively nailed down use cases, IA, user journeys and other critical artefacts, we tried a pairing approach. One person drew in Illustrator in real time as the other two articulated what to draw. (This would work equally well with two people, but with three it meant that one of us could jump up and consult the lore on the walls or clarify a technical detail.) The result: we ended up considering more alternatives and quickly rallying around one solution, and resolved difficult problems more quickly.\n\nAt a certain stage we discovered it was more efficient for one person to take over \u2013 this happened around the time when the basic wireframes existed in Illustrator and we\u2019d collectively run through the use cases, making sure that everything was accounted for in a broad sense. At this point, take a break, go have a beer, and give yourself a pat on the back.\n\nPut the files somewhere accessible so everyone can use them as their base, and divide up the more detailed UI problems, screens or journeys. At this level of detail it\u2019s better to have your personal headspace.\n\nGavin called this \u2018social design\u2019. Chatting and drawing in real time turned what was normally a rather solitary act into a very social process, with some really promising results. I\u2019d tried something like this before with product or developer folks, and it can work \u2013 but there\u2019s something really beautiful about switching places and everyone involved being equally quick at drawing. That\u2019s not something you get with non-designers, and frequent swapping of the \u2018driver\u2019 and \u2018observer\u2019 roles is a key aspect to pairing.\n\nTackle the forest collectively and the trees individually \u2013 it will make your framework more robust and your details more polished. Win/win. \n\nThe return home\n\nGrateful to see a 3G signal on our phones again, our flight off the island was delayed, allowing for a flurry of domain name look-ups, Twitter catch-up, and e-mails to loved ones. A week in an isolated fort really made me appreciate continuous connectivity, but also just how unique some of these processes might be. \n\nYou just never know what crazy place you might be designing from next.", "year": "2010", "author": "Hannah Donovan", "author_slug": "hannahdonovan", "published": "2010-12-09T00:00:00+00:00", "url": "https://24ways.org/2010/extreme-design/", "topic": "process"}
{"rowid": 237, "title": "Circles of Confusion", "contents": "Long before I worked on the web, I specialised in training photographers how to use large format,  5\u00d74\u2033 and 10\u00d78\u2033 view cameras \u2013 film cameras with swing and tilt movements, bellows and upside down, back to front images viewed on dim, ground glass screens. It\u2019s been fifteen years since I clicked a shutter on a view camera, but some things have stayed with me from those years.\n\nIn photography, even the best lenses don\u2019t focus light onto a point (infinitely small in size) but onto \u2018spots\u2019 or circles in the \u2018film/image plane\u2019. These circles of light have dimensions, despite being microscopically small. They\u2019re known as \u2018circles of confusion\u2019.\n\nAs circles of light become larger, the more unsharp parts of a photograph appear. On the flip side, when circles are smaller, an image looks sharper and more in focus. This is the basis for photographic depth of field and with that comes the knowledge that no photograph can be perfectly focused, never truly sharp. Instead, photographs can only be \u2018acceptably unsharp\u2019. \n\nAcceptable unsharpness is now a concept that\u2019s relevant to the work we make for the web, because often \u2013 unless we compromise \u2013 websites cannot look or be experienced exactly the same across browsers, devices or platforms. Accepting that fact, and learning to look upon these natural differences as creative opportunities instead of imperfections, can be tough. Deciding which aspects of a design must remain consistent and, therefore, possibly require more time, effort or compromises can be tougher. Circles of confusion can help us, our bosses and our customers make better, more informed decisions.\n\nAcceptable unsharpness\n\nMany clients still demand that every aspect of a design should be \u2018sharp\u2019 \u2013 that every user must see rounded boxes, gradients and shadows \u2013 without regard for the implications. I believe that this stems largely from the fact that they have previously been shown designs \u2013 and asked for sign-off \u2013 using static images.\n\nIt\u2019s also true that in the past, organisations have invested heavily in style guides which, while maybe still useful in offline media, have a strictness that often fails to allow for the flexibility that we need to create experiences that are appropriate to a user\u2019s browser or device capabilities.\n\nWe live in an era where web browsers and devices have wide-ranging capabilities, and websites can rarely look or be experienced exactly the same across them. Is a particular typeface vital to a user\u2019s experience of a brand? How important are gradients or shadows? Are rounded corners really that necessary? These decisions determine how \u2018sharp\u2019 an element should be across browsers with different capabilities and, therefore, how much time, effort or extra code and images we devote to achieving consistency between them. To help our clients make those decisions, we can use circles of confusion.\n\nCircles of confusion\n\nUsing circles of confusion involves plotting aspects of a visual design into a series of concentric circles, starting at the centre with elements that demand the most consistency. Then, work outwards, placing elements in order of their priority so that they become progressively \u2018softer\u2019, more defocused as they\u2019re plotted into outer rings.\n\nIf layout and typography must remain consistent, place them in the centre circle as they\u2019re aspects of a design that must remain \u2018sharp\u2019.\n\nWhen gradients are important \u2013 but not vital \u2013 to a user\u2019s experience of a brand, plot them close to, but not in the centre. This makes everyone aware that to achieve consistency, you\u2019ll need to carve out extra images for browsers that don\u2019t support CSS gradients.\n\nIf achieving rounded corners or shadows in all browsers isn\u2019t important, place them into outer circles, allowing you to save time by not creating images or employing JavaScript workarounds.\n\nI\u2019ve found plotting aspects of a visual design into circles of confusion is a useful technique when explaining the natural differences between browsers to clients. It sets more realistic expectations and creates an environment for more meaningful discussions about progressive and emerging technologies. Best of all, it enables everyone to make better and more informed decisions about design implementation priorities.\n\nInvolving clients allows the implications of the decisions they make more transparent. For me, this has sometimes meant shifting deadlines or it has allowed me to more easily justify an increase in fees. Most important of all, circles of confusion have helped the people that I work with move beyond yesterday\u2019s one-size-fits-all thinking about visual design, towards accepting the rich diversity of today\u2019s web.", "year": "2010", "author": "Andy Clarke", "author_slug": "andyclarke", "published": "2010-12-23T00:00:00+00:00", "url": "https://24ways.org/2010/circles-of-confusion/", "topic": "process"}
{"rowid": 259, "title": "Designing Your Future", "contents": "I\u2019ve had the pleasure of working for a variety of clients \u2013 both large and small \u2013 over the last 25 years. In addition to my work as a design consultant, I\u2019ve worked as an educator, leading the Interaction Design team at Belfast School of Art, for the last 15 years.\nIn July, 2018 \u2013 frustrated with formal education, not least the ever-present hand of \u2018austerity\u2019 that has ravaged universities in the UK for almost a decade \u2013 I formally reduced my teaching commitment, moving from a full-time role to a half-time role.\nMaking the move from a (healthy!) monthly salary towards a position as a freelance consultant is not without its challenges: one month your salary\u2019s arriving in your bank account (and promptly disappearing to pay all of your bills); the next month, that salary\u2019s been drastically reduced. That can be a shock to the system.\nIn this article, I\u2019ll explore the challenges encountered when taking a life-changing leap of faith. To help you confront \u2018the fear\u2019 \u2013 the nervousness, the sleepless nights and the ever-present worry about paying the bills \u2013 I\u2019ll provide a set of tools that will enable you to take a leap of faith and pursue what deep down drives you.\nIn short: I\u2019ll bare my soul and share everything I\u2019m currently working on to \u2013 once and for all \u2013 make a final bid for freedom.\nThis isn\u2019t easy. I\u2019m sharing my innermost hopes and aspirations, and I might open myself up to ridicule, but I believe that by doing so, I might help others, by providing them with tools to help them make their own leap of faith.\nThe power of visualisation\nAs designers we have skills that we use day in, day out to imagine future possibilities, which we then give form. In our day-to-day work, we use those abilities to design products and services, but I also believe we can use those skills to design something every bit as important: ourselves.\nIn this article I\u2019ll explore three tools that you can use to design your future:\n\nProduct DNA\nArtefacts From the Future\nTomorrow Clients\n\nEach of these tools is designed to help you visualise your future. By giving that future form, and providing a concrete goal to aim for, you put the pieces in place to make that future a reality.\nBrian Eno \u2013 the noted musician, producer and thinker \u2013 states, \u201cHumans are capable of a unique trick: creating realities by first imagining them, by experiencing them in their minds.\u201d Eno helpfully provides a powerful example:\n\nWhen Martin Luther King said, \u201cI have a dream,\u201d he was inviting others to dream that dream with him. Once a dream becomes shared in that way, current reality gets measured against it and then modified towards it.\nThe dream becomes an invisible force which pulls us  forward. By this process it starts to come true. The act of imagining something makes it real.\n\nWhen you imagine your future \u2013 designing an alternate, imagined reality in your mind \u2013 you begin the process of making that future real.\nProduct DNA\nThe first tool, which I use regularly \u2013 for myself and for client work \u2013 is a tool called Product DNA. The intention of this tool is to identify beacons from which you can learn, helping you to visualise your future.\nWe all have heroes \u2013 individuals or organisations \u2013 that we look up to. Ask yourself, \u201cWho are your heroes?\u201d If you had to pick three, who would they be and what could you learn from them? (You probably have more than three, but distilling down to three is an exercise in itself.)\nEarlier this year, when I was putting the pieces in place for a change in career direction, I started with my heroes. I chose three individuals that inspired me:\n\nAlan Moore: the author of \u2018Do Design: Why Beauty is Key to Everything\u2019;\nMark Shayler: the founder of Ape, a strategic consultancy; and\nSeth Godin: a writer and educator I\u2019ve admired and followed for many years.\n\nLooking at each of these individuals, I \u2018borrowed\u2019 a little DNA from each of them. That DNA helped me to paint a picture of the kind of work I wanted to do and the direction I wanted to travel.\n\nMoore\u2019s book - \u2018Do Design\u2019 \u2013 had a powerful influence on me, but the primary inspiration I drew from him was the sense of gravitas he conveyed in his work. Moore\u2019s mission is an important one and he conveys that with an appropriate weight of expression.\nShayler\u2019s work appealed to me for its focus on equipping big businesses with a startup mindset. As he puts it: \u201cI believe that you can do the things that you do better.\u201d That sense \u2013 of helping others to be their best selves \u2013 appealed to me.\nFinally, the words Godin uses to describe himself \u2013 \u201cAn Author, Entrepreneur and Most of All, a Teacher\u201d \u2013 resonated with me. The way he positions himself, as, \u201cmost of all, a teacher,\u201d gave me the belief I needed that I could work as an educator, but beyond the ivory tower of academia.\nI\u2019ve been exploring each of these individuals in depth, learning from them and applying what I learn to my practice. They don\u2019t all know it, but they are all \u2018mentors from afar\u2019.\nIn a moment of serendipity \u2013 and largely, I believe, because I\u2019d used this tool to explore his work \u2013 I was recently invited by Alan Moore to help him develop a leadership programme built around his book.\nThe key lesson here is that not only has this exercise helped me to design my future and give it tangible form, it\u2019s also led to a fantastic opportunity to work with Alan Moore, a thinker who I respect greatly.\nArtefacts From the Future\nThe second tool, which I also use regularly, is a tool called \u2018Artefacts From the Future\u2019. These artefacts \u2013 especially when designed as \u2018finished\u2019 pieces \u2013 are useful for creating provocations to help you see the future more clearly.\n\u2018Artefacts From the Future\u2019 can take many forms: they might be imagined magazine articles, news items, or other manifestations of success. By imagining these end points and giving them form, you clarify your goals, establishing something concrete to aim for.\nEarlier this year I revisited this tool to create a provocation for myself. I\u2019d just finished Alla Kholmatova\u2019s excellent book on \u2018Design Systems\u2019, which I would recommend highly. The book wasn\u2019t just filled with valuable insights, it was also beautifully designed.\nOnce I\u2019d finished reading Kholmatova\u2019s book, I started thinking: \u201cPerhaps it\u2019s time for me to write a new book?\u201d Using the magic of \u2018Inspect Element\u2019, I created a fictitious page for a new book I wanted to write: \u2018Designing Delightful Experiences\u2019.\nI wrote a description for the book, considering how I\u2019d pitch it.\n\nThis imagined page was just what I needed to paint a picture in my mind of a possible new book. I contacted the team at Smashing Magazine and pitched the idea to them. I\u2019m happy to say that I\u2019m now working on that book, which is due to be published in 2019.\nWithout this fictional promotional page from the future, the book would have remained as an idea \u2013 loosely defined \u2013 rolling around my mind. By spending some time, turning that idea into something \u2018real\u2019, I had everything I needed to tell the story of the book, sharing it with the publishing team at Smashing Magazine.\nOf course, they could have politely informed me that they weren\u2019t interested, but I\u2019d have lost nothing \u2013 truly \u2013 in the process.\nAs designers, creating these imaginary \u2018Artefacts From the Future\u2019 is firmly within our grasp. All we need to do is let go a little and allow our imaginations to wander.\nIn my experience, working with clients and \u2013 to a lesser extent, students \u2013 it\u2019s the \u2018letting go\u2019 part that\u2019s the hard part. It can be difficult to let down your guard and share a weighty goal, but I\u2019d encourage you to do so. At the end of the day, you have nothing to lose.\nThe key lesson here is that your \u2018Artefacts From the Future\u2019 will focus your mind. They\u2019ll transform your unformed ideas into \u2018tangible evidence\u2019 of future possibilities, which you can use as discussion points and provocations, helping you to shape your future reality.\nTomorrow Clients\nThe third tool, which I developed more recently, is a tool called \u2018Tomorrow Clients\u2019. This tool is designed to help you identify a list of clients that you aspire to work with.\nThe goal is to pinpoint who you would like to work with \u2013 in an ideal world \u2013 and define how you\u2019d position yourself to win them over. Again, this involves \u2018letting go\u2019 and allowing your mind to imagine the possibilities, asking, \u201cWhat if\u2026?\u201d\nBefore I embarked upon the design of my new website, I put together a \u2018soul searching\u2019 document that acted as a focal point for my thinking. I contacted a number of designers for a second opinion to see if my thinking was sound.\nOne of my graduates \u2013 Chris Armstrong, the founder of Niice \u2013 replied with the following: \u201cMight it be useful to consider five to ten companies you\u2019d love to work for, and consider how you\u2019d pitch yourself to them?\u201d\nThis was just the provocation I needed. To add a little focus, I reduced the list to three, asking: \u201cWho would my top three clients be?\u201d\n\nBy distilling the list down I focused on who I\u2019d like to work for and how I\u2019d position myself to entice them to work with me. My list included: IDEO, Adobe and IBM. All are companies I admire and I believed each would be interesting to work for.\nThis exercise might \u2013 on the surface \u2013 appear a little like indulging in fantasy, but I believe it helps you to clarify exactly what it is you are good at and, just as importantly, put that in to words.\nFor each company, I wrote a short pitch outlining why I admired them and what I thought I could add to their already existing skillset.\nFocusing first on Adobe, I suggested establishing an emphasis on educational resources, designed to help those using Adobe\u2019s creative tools to get the most out of them.\nA few weeks ago, I signed a contract with the team working on Adobe XD to create a series of \u2018capsule courses\u2019, focused on UX design. The first of these courses \u2013 exploring UI design \u2013 will be out in 2019.\nI believe that Armstrong\u2019s provocation \u2013 asking me to shift my focus from clients I have worked for in the past to clients I aspire to work for in the future \u2013 made all the difference.\nThe key lesson here is that this exercise encouraged me to raise the bar and look to the future, not the past. In short, it enabled me to proactively design my future.\nIn closing\u2026\nI hope these three tools will prove a welcome addition to your toolset. I use them when working with clients, I also use them when working with myself.\nI passionately believe that you can design your future. I also firmly believe that you\u2019re more likely to make that future a reality if you put some thought into defining what it looks like.\nAs I say to my students and the clients I work with: It\u2019s not enough to want to be a success, the word \u2018success\u2019 is too vague to be a destination. A far better approach is to define exactly what success looks like.\nThe secret is to visualise your future in as much detail as possible. With that future vision in hand as a map, you give yourself something tangible to translate into a reality.", "year": "2018", "author": "Christopher Murphy", "author_slug": "christophermurphy", "published": "2018-12-15T00:00:00+00:00", "url": "https://24ways.org/2018/designing-your-future/", "topic": "process"}
{"rowid": 261, "title": "Surviving\u2014and Thriving\u2014as a Remote Worker", "contents": "Remote work is hot right now. Many people even say that remote work is the future. Why should a company limit itself to hiring from a specific geographic location when there\u2019s an entire world of talent out there?\nI\u2019ve been working remotely, full-time, for five and a half years. I\u2019ve reached the point where I can\u2019t even fathom working in an office. The idea of having to wake up at a specific time and commute into an office, work for eight hours, and then commute home, feels weirdly anachronistic. I\u2019ve grown attached to my current level of freedom and flexibility.\nHowever, it took me a lot of trial and error to reach success as a remote worker \u2014 and sometimes even now, I slip up. Working remotely requires a great amount of discipline, independence, and communication. It can feel isolating, especially if you lean towards the more extroverted side of the social spectrum. Remote working isn\u2019t for everyone, but most people, with enough effort, can make it work \u2014 or even thrive. Here\u2019s what I\u2019ve learned in over five years of working remotely.\nExperiment with your environment\nAs a remote worker, you have almost unprecedented control of your environment. You can often control the specific desk and chair you use, how you accessorize your home office space \u2014 whether that\u2019s a dedicated office, a corner of your bedroom, or your kitchen table. (Ideally, not your couch\u2026 but I\u2019ve been there.) Hate fluorescent lights? Change your lightbulbs. Cover your work area in potted plants. Put up blackout curtains and work in the dark like a vampire. Whatever makes you feel most comfortable and productive, and doesn\u2019t completely destroy your eyesight.\nWorking remotely doesn\u2019t always mean working from home. If you don\u2019t have a specific reason you need to work from home (like specialized equipment), try working from other environments (which is especially helpful it you have roommates, or children). Cafes are the quintessential remote worker hotspot, but don\u2019t just limit yourself to your favorite local haunt. More cities worldwide are embracing co-working spaces, where you can rent either a roaming spot or a dedicated desk. If you\u2019re a social person, this is a great way to build community in your work environment. Most have phone rooms, so you can still take calls.\nCo-working spaces can be expensive, and not everyone has either the extra income, or work-provided stipend, to work from one. Local libraries are also a great work location. They\u2019re quiet, usually have free wi-fi, and you have the added bonus of being able to check out books after work instead of, ahem, spending too much money on Kindle books. (I know most libraries let you check out ebooks, but reader, I am impulsive and impatient person. When I want a book now, I mean now.) \nJust be polite \u2014 make sure your headphones don\u2019t leak, and don\u2019t work from a library if you have a day full of calls.\nRemember, too, that you don\u2019t have to stay in the same spot all day. It\u2019s okay to go out for lunch and then resume work from a different location. If you find yourself getting restless, take a walk. Wash some dishes while you mull through a problem. Don\u2019t force yourself to sit at your desk for eight hours if that doesn\u2019t work for you.\nSet boundaries\nIf you\u2019re a workaholic, working remotely can be a challenge. It\u2019s incredibly easy to just\u2026 work. All the time. My work computer is almost always with me. If I remember at 11pm that I wanted to do something, there\u2019s nothing but my own willpower keeping me from opening up my laptop and working until 2am. Some people are naturally disciplined. Some have discipline instilled in them as children. And then some, like me, are undisciplined disasters that realize as adults that wow, I guess it\u2019s time to figure this out, eh?\nLearning how to set boundaries is one of the most important lessons I\u2019ve learned working remotely. (And honestly, it\u2019s something I still struggle with). \nFor a long time, I had a bad habit of waking up, checking my phone for new Slack messages, seeing something I need to react to, and then rolling over to my couch with my computer. Suddenly, it\u2019s noon, I\u2019m unwashed, unfed, starting to get a headache, and wondering why suddenly I hate all of my coworkers. Even when I finally tear myself from my computer to shower, get dressed, and eat, the damage is done. The rest of my day is pretty much shot.\nI recently had a conversation with a coworker, in which she remarked that she used to fill her empty time with work. Wake up? Scroll through Slack and email before getting out of bed. Waiting in line for lunch? Check work. Hanging out on her couch in the evening? You get the drift. She was only able to break the habit after taking a three month sabbatical, where she had no contact with work the entire time.\nI too had just returned from my own sabbatical. I took her advice, and no longer have work Slack on my phone, unless I need it for an event. After the event, I delete it. I also find it too easy to fill empty time with work. Now, I might wake up and procrastinate by scrolling through other apps, but I can\u2019t get sucked into work before I\u2019m even dressed. I\u2019ve gotten pretty good at forbidding myself from working until I\u2019m ready, but building any new habit requires intentionality. \nSomething else I experimented with for a while was creating a separate account on my computer for social tasks, so if I wanted to hang out on my computer in the evening, I wouldn\u2019t get distracted by work. It worked exceptionally well. The only problems I encountered were technical, like app licensing and some of my work proxy configurations. I\u2019ve heard other coworkers have figured out ways to work through these technical issues, so I\u2019m hoping to give it another try soon.\nYou might noticed that a lot of these ideas are just hacks for making myself not work outside of my designated work times. It\u2019s true! If you\u2019re a more disciplined person, you might not need any of these coping mechanisms. If you\u2019re struggling, finding ways to subvert your own bad habits can be the difference between thriving or burning out.\nCreate intentional transition time\nI know it\u2019s a stereotype that people who work from home stay in their pajamas all day, but\u2026 sometimes, it\u2019s very easy to do. I\u2019ve found that in order to reach peak focus, I need to create intentional transition time. \nThe most obvious step is changing into different clothing than I woke up in. Ideally, this means getting dressed in real human clothing. I might decide that it\u2019s cold and gross out and I want to work in joggers and a hoody all day, but first, I need to change out of my pajamas, put on a bra, and then succumb to the lure of comfort. \nI\u2019ve found it helpful to take similar steps at the end of my day. If I\u2019ve spent the day working from home, I try to end my day with something that occupies my body, while letting my mind unwind. Often, this is doing some light cleaning or dinner prep. If I try to go straight into another mentally heavy task without allowing myself this transition time, I find it hard to context switch. \nThis is another reason working from outside your home is advantageous. Commutes, even if it\u2019s a ten minute walk down the road, are great transition time. Lunch is a great transition time. You can decompress between tasks by going out for lunch, or cooking and eating lunch in your kitchen \u2014 not next to your computer. \nEmbrace async\nIf you\u2019re used to working in an office, you\u2019ve probably gotten pretty used to being able to pop over to a colleague\u2019s desk if you need to ask a question. They\u2019re pretty much forced to engage with you at that point. When you\u2019re working remotely, your coworkers might not be in the same timezone as you. They might take an hour to finish up a task before responding to you, or you might not get an answer for your entire day because dangit Gary\u2019s in Australia and it\u2019s 3am there right now. \nFor many remote workers, that\u2019s part of the package. When you\u2019re not co-located, you have to build up some patience and tolerance around waiting. You need to intentionally plan extra time into your schedule for waiting on answers.\nAsynchronous communication is great. Not everyone can be present for every meeting or office conversation \u2014 and the same goes for working remotely. However, when you\u2019re remote, you can read through your intranet messages later or scroll back a couple hours in Slack. My company has a bunch of internal blogs (\u201cp2s\u201d) where we record major decisions and hold asynchronous conversations. I feel like even if I missed a meeting, or something big happened while I was asleep, I can catch up later. We have a phrase \u2014 \u201cp2 or it didn\u2019t happen.\u201d\nWorking remotely has made me a better communicator largely because I\u2019ve gotten into the habit of making written updates. I\u2019ve also trained myself to wait before responding, which allows me to distance myself from what could potentially be an emotional reaction. (On the internet, no one can see you making that face.) Having the added space that comes from not being in the same physical location with somebody else creates an opportunity to rein myself in and take the time to craft an appropriate response, without having the pressure of needing to reply right meow. Lean into it!\n(That said, if you\u2019re stuck, sometimes the best course of action is to hop on a video call with someone and hash out the details. Use the tools most appropriate for the problem. They invented Zoom for a reason.)\nSeek out social opportunities\nEven introverts can feel lonely or isolated. When you work remotely, there isn\u2019t a built-in community you\u2019re surrounded by every day. You have to intentionally seek out social opportunities that an office would normally provide.\nI have a couple private Slack channels where I can joke around with work friends. Having that kind of safe space to socialize helps me feel less alone. (And, if the channels get too noisy, I can mute them for a couple hours.)\nEvery now and then, I\u2019ll also hop on a video call with some work friends and just hang out for a little while. It feels great to actually see someone laugh.\nIf you work from a co-working space, that space likely has events. My co-working space hosts social hours, holiday parties, and sometimes even lunch-and-learns. These events are great opportunities for making new friends and forging professional connections outside of work. \nIf you don\u2019t have access to a co-working space, your town or city likely has meetups. Create a Meetup.com account and search for something that piques your interest. If you\u2019ve been stuck inside your house for days, heads-down on a hard deadline, celebrate by getting out of the house. Get coffee or drinks with friends. See a show. Go to a religious service. Take a cooking class. Try yoga. Find excuses to be around someone other than your cats. When you can\u2019t fall back on your work to provide community, you need to build your own.\n\nThese are tips that I\u2019ve found help me, but not everyone works the same way. Remember that it\u2019s okay to experiment \u2014 just because you\u2019ve worked one way, doesn\u2019t mean that\u2019s the best way for you. Check in with yourself every now and then. Are you happy with your work environment? Are you feeling lonely, down, or exhausted? Try switching up your routine for a couple weeks and jot down how you feel at the end of each day. Look for patterns. You deserve to have a comfortable and productive work environment!\nHope to see you all online soon \ud83d\ude4c", "year": "2018", "author": "Mel Choyce", "author_slug": "melchoyce", "published": "2018-12-09T00:00:00+00:00", "url": "https://24ways.org/2018/thriving-as-a-remote-worker/", "topic": "process"}
{"rowid": 265, "title": "Designing for Perfection", "contents": "Hello, 24 ways readers. I hope you\u2019re having a nice run up to Christmas. This holiday season I thought I\u2019d share a few things with you that have been particularly meaningful in my work over the last year or so. They may not make you wet your santa pants with new-idea-excitement, but in the context of 24 ways I think they may serve as a nice lesson and a useful seasonal reminder going into the New Year. Enjoy!\n\nStory\n\nDespite being a largely scruffy individual for most of my life, I had some interesting experiences regarding kitchen tidiness during my third year at university. \n\nAs a kid, my room had always been pretty tidy, and as a teenager I used to enjoy reordering my CDs regularly (by artist, label, colour of spine \u2013 you get the picture); but by the time I was twenty I\u2019d left most of these traits behind me, mainly due to a fear that I was turning into my mother. The one remaining anally retentive part of me that remained however, lived in the kitchen. For some reason, I couldn\u2019t let all the pots and crockery be strewn across the surfaces after cooking. I didn\u2019t care if they were washed up or not, I just needed them tidied. The surfaces needed to be continually free of grated cheese, breadcrumbs and ketchup spills. Also, the sink always needed to be clear. Always. Even a lone teabag, discarded casually into the sink hours previously, would give me what I used to refer to as \u201ckitchen rage\u201d.\n\nWhilst this behaviour didn\u2019t cause any direct conflicts, it did often create weirdness. We would be happily enjoying a few pre-night out beverages (Jack Daniels and Red Bull \u2013 nice) when I\u2019d notice the state of the kitchen following our round of customized 49p Tesco pizzas. Kitchen rage would ensue, and I\u2019d have to blitz the kitchen, which usually resulted in me having to catch everyone up at the bar afterwards.\n\nOne evening as we were just about to go out, I was stood there, in front of the shithole that was our kitchen with the intention of cleaning it all up, when a realization popped into my head. In hindsight, it was a pretty obvious one, but it went along the lines of \u201cWhat the fuck are you doing? Sort your life out\u201d. I sodded the washing up, rolled out with my friends, and had a badass evening of partying.\n\nAfter this point, whenever I got the urge to clean the kitchen, I repeated that same realization in my head. My tidy kitchen obsession strived for a level of perfection that my housemates just didn\u2019t share, so it was ultimately pointless. It didn\u2019t make me feel that good, either; it was like having a cigarette after months of restraint \u2013 initially joyous but soon slightly shameful.\n\nLesson\n\nNow, around seven years later, I\u2019m a designer on the web and my life is chaotic. It features no planning for significant events, no day-to-day routine or structure, no thought about anything remotely long-term, and I like to think I do precisely what I want. It seems my days at striving for something ordered and tidy, in most parts of my life, are long gone.\n\nFor much of my time as a designer, though, it\u2019s been a different story. I relished industry-standard terms such as \u2018pixel perfection\u2019 and \u2018polished PSDs\u2019, taking them into my stride as I strove to design everything that was put on my plate perfectly. Even down to grids and guidelines, all design elements would be painstakingly aligned to a five-pixel grid. There were no seven-pixel margins or gutters to be found in my design work, that\u2019s for sure. I put too much pride and, inadvertently, too much ego into my work. Things took too long to create, and because of the amount of effort put into the work, significant changes, based on client feedback for example, were more difficult to stomach.\n\nOver the last eighteen months I\u2019ve made a conscious effort to change the way I approach designing for the web. Working on applications has probably helped with this; they seem to have a more organic development than rigid content-based websites. Mostly though, a realization similar to my kitchen rage one came about when I had to make significant changes to a painstakingly crafted Photoshop document I had created. The changes shouldn\u2019t have been difficult or time-consuming to implement, but they were turning out to be. One day, frustrated with how long it was taking, the refrain \u201cWhat the fuck are you doing? Sort your life out\u201d again entered my head. I blazed the rest of the work, not rushing or doing scruffy work, but just not adhering to the insane levels of perfection I had previously set for myself. When the changes were presented, everything went down swimmingly. The client in this case (and I\u2019d argue most cases) cared more about the ideas than the perfect way in which they had been implemented. I had taken myself and my ego out of the creative side of the work, and it had been easier to succeed.\n\nArgument\n\nI know many other designers who work on the web share such aspirations to perfection. I think it\u2019s a common part of the designer DNA, but I\u2019m not sure it really has a place when designing for the web.\n\nFirst, there\u2019s the environment. The landscape in which we work is continually shifting and evolving. The inherent imperfection of the medium itself makes attempts to create perfect work for it redundant. Whether you consider it a positive or negative point, the products we make are never complete. They\u2019re always scaling and changing. \n\nLike many aspects of web design, this striving for perfection in our design work is a way of thinking borrowed from other design industries where it\u2019s more suited. A physical product cannot be as easily altered or developed after it has been manufactured, so the need to achieve perfection when designing is more apt.\n\nDesigners who can relate to anything I\u2019ve talked about can easily let go of that anal retentiveness if given the right reasons to do so. Striving for perfection isn\u2019t a bad thing, but I simply don\u2019t think it can be achieved in such a fast-moving, unique industry. I think design for the web works better when it begins with quick and simple, followed by iteration and polish over time. \n\nTo let go of ego and to publish something that you\u2019re not completely happy with is perhaps the most difficult part of the job for designers like us, but it\u2019s followed by a satisfaction of knowing your product is alive and breathing, whereas others (possibly even competitors) may still be sitting in Photoshop, agonizing over whether a margin should be twenty or forty pixels.\n\nI keep telling myself to stop sitting on those two hundred ideas that are all half-finished. Publish them, clean them up and iterate over time. I\u2019ve been telling myself this for months and, hopefully, writing this article will give me the kick in the arse I need. Hopefully, it will also give someone else the same kick.", "year": "2011", "author": "Greg Wood", "author_slug": "gregwood", "published": "2011-12-17T00:00:00+00:00", "url": "https://24ways.org/2011/designing-for-perfection/", "topic": "process"}
{"rowid": 272, "title": "Crafting the Front-end", "contents": "Much has been spoken and written recently about the virtues of craftsmanship in the context of web design and development. It seems that we as fabricators of the web are finally tiring of seeking out parallels between ourselves and architects, and are turning instead to the fabled specialist artisans.\n\nIdentifying oneself as a craftsman or craftswoman (let\u2019s just say craftsperson from here onward) will likely be a trend of early 2012. In this pre-emptive strike, I\u2019d like to expound on this movement as I feel it pertains to front-end development, and encourage care and understanding of the true qualities of craftsmanship (craftspersonship).\n\nThe core values\n\nI\u2019ll begin by defining craftspersonship. What distinguishes a craftsperson from a technician? Dictionaries tend to define a craftsperson as one who possesses great skill in a chosen field. The badge of a craftsperson for me, though, is a very special label that should be revered and used sparingly, only where it is truly deserved. A genuine craftsperson encompasses a few other key traits, far beyond raw skill, each of which must be learned and mastered.\n\nA craftsperson has: \n\n\n\tAn appreciation of good work, in both the work of others and their own. And not just good as in \u2018hey, that\u2019s pretty neat\u2019, I mean a goodness like a shining purity \u2013 the kind of good that feels right when you see it.\n\tA belief in quality at every level: every facet of the craftsperson\u2019s product is as crucial as any other, without exception, even those normally hidden from view.\n\tVision: an ability to visualize their path ahead, pre-empting the obstacles that may be encountered to plan a route around them.\n\tA preference for simplicity: an almost Bauhausesque devotion to undecorated functionality, with no unjustifiable parts included.\n\tSincerity: producing work that speaks directly to its purpose with flawless clarity.\n\n\nOnly when you become a custodian of such values in your work can you consider calling yourself a craftsperson. Now let\u2019s take a look at some steps we front-end developers can take on our journey of enlightenment toward craftspersonhood.\n\n Speaking of the craftsman\u2019s journey, be sure to watch out for the video of The Standardistas\u2019 stellar talk at the Build 2011 conference titled The Journey, which should be online sometime soon.\n\nBuilding your own toolbox\n\nMy grandfather was a carpenter and trained as a young apprentice under a master. After observing and practising the many foundation theories, principles and techniques of carpentry, he was tasked with creating his own set of woodworking tools, which he would use and maintain throughout his career. By going through the process of having to create his own tools, he would be connected at the most direct level with every piece of wood he touched, his tools being his own creations and extensions of his own skilled hands. The depth of his knowledge of these tools must have surpassed the intricate as he fathered, used, cleaned and repaired them, day in and day out over many years.\n\nAnd so it should be, ideally, with all crafts. We must understand our tools right down to the most fundamental level. I firmly believe that a level of true craftsmanship cannot be reached while there exists a layer that remains not wholly understood between a creator and his canvas. Of course, our tools as front-end developers are somewhat more complex than those of other crafts \u2013 it may seem reasonable to require that a carpenter create his or her own set of chisels, but somewhat less so to ask a front-end developer to code their own CSS preprocessor, or design their own computer.\n\nHowever, it is still vitally important that you understand how your tools work. This is particularly critical when it comes to things like preprocessors, libraries and frameworks which aim to save you time by automating common processes and functions. For the most part, anything that saves you time is a Good Thing\u2122 but it cannot be stressed enough that using tools like these in earnest should be avoided until you understand exactly what they are doing for you (and, to an extent, how they are doing it). \n\nIn particular, you must understand any drawbacks to using your tools, and any shortcuts they may be taking on your behalf. I\u2019m not suggesting that you steer clear of paid work until you\u2019ve studied each of jQuery\u2019s 9,266 lines of JavaScript source code but, all levity aside, it will further you on your journey to look at interesting or relevant bits of jQuery, and any other libraries you might want to use. Such libraries often directly link to corresponding sections of their source code on sites like GitHub from their official documentation. Better yet, they\u2019re almost always written in high level languages (easy to read), so there\u2019s no excuse not to don your pith helmet and go on something of an exploration. Any kind of tangential learning like this will drive you further toward becoming a true craftsperson, so keep an open mind and always be ready to step out of your comfort zone.\n\nDowntime and tool honing\n\nWith any craft, it is essential to keep your tools in good condition, and a good idea to stay up-to-date with the latest equipment. This is especially true on the web, which, as we like to tell anyone who is still awake more than a minute after asking what it is that we do, advances at a phenomenal pace. A tool or technique that could be considered best practice this week might be the subject of haughty derision in a comment thread within six months.\n\nI have little doubt that you already spend a chunk of time each day keeping up with the latest material from our industry\u2019s finest Interblogs and Twittertubes, but do you honestly put aside time to collect bookmarks and code snippets from things you read into a slowly evolving toolbox? At @media in 2009, Simon Collison delivered a candid talk on his \u2018Ultimate Package\u2019. Those of us who didn\u2019t flee the room anticipating a newfound and unwelcome intimacy with the contents of his trousers were shown how he maintained his own toolkit \u2013 a collection of files and folders all set up and ready to go for a new project. By maintaining a toolkit in this way, he has consistency across projects and a dependable base upon which to learn and improve.\n\nThe assembly and maintenance of such a personalized and familiar toolkit is probably as close as we will get to emulating the tool making stage of more traditional craft trades. Keep a master copy of your toolkit somewhere safe, making copies of it for new projects. When you learn of a way in which part of it can be improved, make changes to the master copy.\n\nSimplicity through modularity\n\nI believe that the user interfaces of all web applications should be thought of as being made up primarily of modular components. Modules in this context are patterns in design that appear repeatedly throughout the app. These can be small collections of elements, like a user profile summary box (profile picture, username, meta data), as well as atomic elements such as headings and list items.\n\nWell-crafted front-end architectures have the ability to support this kind of repeating pattern as modules, with as close to no repetition of CSS (or JavaScript) as possible, and as close to no variations in HTML between instances as possible.\n\nOne of the most fundamental and well known tenets of software engineering is the DRY rule \u2013 don\u2019t repeat yourself. It requires that \u201cevery piece of knowledge must have a single, unambiguous, authoritative representation within a system.\u201d \n\nAs craftspeople, we must hold this rule dear and apply it to the modules we have identified in our site designs. The moment you commit a second style definition for a module, the quality of your output (the front-end code) takes a huge hit. There should only ever be one base style definition for each distinct module or component. Keep these in a separate, sacred place in your CSS. I use a _modules.scss Sass include file, imported near the top of my main CSS files.\n\nBe sure, of course, to avoid making changes to this file lightly, as the smallest adjustment can affect multiple pages (hint: keep a structure list of which modules are used on which pages). Avoid the inevitable temptation to duplicate code late in the project. Sticking to this rule becomes more important the more complex the codebase becomes.\n\nIf you can stick to this rule, using sensible class names and consistent HTML, you can reach a joyous, self-fulfilling plateau stage in each project where you are assembling each interface from your own set of carefully crafted building blocks.\n\nOld school markup\n\nLet\u2019s take a step back. Before we fret about creating a divinely pure modular CSS framework, we need to know the site\u2019s design and what it is made of. The best way to gain this knowledge is to go old school. Print out every comp, mockup, wireframe, sketch or whatever you have. If there are sections of pages that are hidden until some user action takes place, or if the page has multiple states, be sure that you have everything that could become visible to the user on paper.\n\nOnce you have your wedge of paper designs, lay out all the pages on the floor, or stick them to the wall if you can, arranging them logically according to the site hierarchy, by user journey, or whatever guidelines make most sense to you. Once you have the site laid out before you, study it for a while, familiarizing yourself with every part of every interface. This will eliminate nasty surprises late in the project when you realize you\u2019ve duplicated something, or left an interface on the drawing board altogether.\n\nNow that you know the site like it\u2019s your best friend, get out your pens or pencils of choice and attack it. Mark it up like there\u2019s no tomorrow. Pretend you\u2019re a spy trying to identify communications from an enemy network hiding their messages in newspapers. Look for patterns and similarities, drawing circles around them. These are your modules. Start also highlighting the differences between each instance of these modules, working out which is the most basic or common type that will become the base definition from which all other representations are extended.\n\nThis simple but empowering exercise will equip you for your task of actually crafting, instead of just building, the front-end. Without the knowledge gained from this kind of research phase, you will be blundering forward, improvising as best you can, but ultimately making quality-compromising mistakes that could have been avoided.\n\nFor more on this theme, read Anna Debenham\u2019s Front-end Style Guides which recommends a similar process, and the sublime idea of extending this into a guide to refer to during development and beyond.\n\nDesign homogeneity\n\nMoving forward again, you now have your modules defined and things are looking good. I mentioned that many instances of these modules will carry minor differences. These differences must be given significant thinking time, and discussion time with your designer(s).\n\nIt should be common knowledge by now that successful software projects are not the product of distinct design and build phases with little or no bidirectional feedback. The crucial nature of the designer-developer relationship has been covered in depth this year by Paul Robert Lloyd, and a joint effort from both teams throughout the project lifecycle is pivotal to your ability to craft and ship successful products.\n\nThis relationship comes into play when you\u2019re well into the development of the site, and you start noticing these differences between instances of modules (they\u2019ll start to stand out very clearly to you and your carefully regimented modular CSS system). Before you start overriding your base styles, question the differences with the designer to work out why they exist. Perhaps they are required and are important to their context, but perhaps they were oversights from earlier design revisions, or simple mistakes.\n\nThe craftsperson\u2019s gland\n\nAs you grow towards the levels of expertise and experience where you can proudly and honestly consider yourself a craftsperson, you will find that you steadily develop what initially feels like a kind of sixth sense. I think of it more as a new hormonal gland, secreting into your bloodstream a powerful messenger chemical that can either reward or punish your brain. This gland is connected directly to your core understanding of what good quality work looks and feels like, an understanding that itself improves with experience. \n\nThis gland will make itself known to you in two ways. First, when you solve a problem in a beautifully elegant way with clean and unobtrusive code that looks good and just feels right, your craftsperson\u2019s gland will ooze something delicious that makes your brain and soul glow from the inside out. You will beam triumphantly at the succinct lines of code on your computer display before bounding outside with a spring in your step to swim up glittering rainbows and kiss soft fluffy puppies.\n\nThe second way that you may become aware of your craftsperson\u2019s gland, though, is somewhat less pleasurable. In an alternate reality, your parallel self is faced with the same problem, but decides to take a shortcut and get around it by some dubious means \u2013 the kind of technical method that the words hack, kludge and bodge are reserved for. As soon as you have done this, or even as you are doing it, your craftsperson\u2019s gland will damn well let you know that you took the wrong fork in the road. As your craftsperson\u2019s gland begins to secrete a toxic pus, you will at first become entranced into a vacant stare at the monstrous mess you are considering unleashing upon your site\u2019s visitors, before writhing in the horrible agony of an itch that can never be scratched, and a feeling of being coated with the devil\u2019s own deep and penetrating filth that no shower will ever cleanse.\n\nPerhaps I exaggerate slightly, but it is no overstatement to suggest that you will find yourself being guided by proverbial angels and demons perched on opposite shoulders, or a whispering voice inside your head. If you harness this sense, sharpening it as if it were another tool in your kit and letting it guide or at least advise your decision making, you will transcend the rocky realm of random trial and error when faced with problems, and tend toward the right answers instinctively.\n\nThis gland can also empower your ability to assess your own work, becoming a judge before whom all your work is cross-examined. A good craftsperson regularly takes a step back from their work, and questions every facet of their product for its precise alignment with their core values of quality and sincerity, and even the very necessity of each component.\n\nThe wrapping\n\nBy now, you may be thinking that I take this kind of thing far too seriously, but to terrify you further, I haven\u2019t even shared the half of it. Hopefully, though, this gives you an idea of the kind of levels of professionalism and dedication that it should take to get you on your way to becoming a craftsperson. It\u2019s a level of accomplishment and ability toward which we all should strive, both for our personal fulfilment and the betterment of the products we use daily. I look forward to seeing your finely crafted work throughout 2012.", "year": "2011", "author": "Ben Bodien", "author_slug": "benbodien", "published": "2011-12-24T00:00:00+00:00", "url": "https://24ways.org/2011/crafting-the-front-end/", "topic": "process"}
{"rowid": 282, "title": "Front-end Style Guides", "contents": "We all know that feeling: some time after we launch a site, new designers and developers come in and make adjustments. They add styles that don\u2019t fit with the content, use typefaces that make us cringe, or chuck in bloated code. But if we didn\u2019t leave behind any documentation, we can\u2019t really blame them for messing up our hard work.\n\nTo counter this problem, graphic designers are often commissioned to produce style guides as part of a rebranding project. A style guide provides details such as how much white space should surround a logo, which typefaces and colours a brand uses, along with when and where it is appropriate to use them.\n\nDesign guidelines\n\nSome design guidelines focus on visual branding and identity. The UK National Health Service (NHS) refer to theirs as \u201cbrand guidelines\u201d. They help any designer create something such as a trustworthy leaflet for an NHS doctor\u2019s surgery. Similarly, Transport for London\u2019s \u201cdesign standards\u201d ensure the correct logos and typefaces are used in communications, and that they comply with the Disability Discrimination Act.\n\nSome guidelines go further, encompassing a whole experience, from the visual branding to the messaging, and the icon sets used. The BBC calls its guidelines a \u201cGlobal Experience Language\u201d or GEL. It\u2019s essential for maintaining coherence across multiple sites under the same BBC brand.\n\n\nThe BBC\u2019s Global Experience Language.\n\nDesign guidelines may be brief and loose to promote creativity, like Mozilla\u2019s \u201cbrand toolkit\u201d, or be precise and run to many pages to encourage greater conformity, such as Apple\u2019s \u201cHuman Interface Guidelines\u201d.\n\nWhatever name or form they\u2019re given, documenting reusable styles is invaluable when maintaining a brand identity over time, particularly when more than one person (who may not be a designer) is producing material.\n\nCode standards documents\n\nWe can make a similar argument for code. For example, in open source projects, where hundreds of developers are submitting code, it makes sense to set some standards. Drupal and Wordpress have written standards that make editing code less confusing for users, and more maintainable for contributors.\n\nEach community has nuances: Drupal requests that developers indent with two spaces, while Wordpress stipulates a tab. Whatever the rules, good code standards documents also explain why they make their recommendations.\n\nThe front-end developer\u2019s style guide\n\nDesign style guides and code standards documents have been a successful way of ensuring brand and code consistency, but in between the code and the design examples, web-based style guides are emerging. These are maintained by front-end developers, and are more dynamic than visual design guidelines, documenting every component and its code on the site in one place.\n\nHere are a few examples I\u2019ve seen in the wild:\n\nNatalie Downe\u2019s pattern portfolio\n\nNatalie created the pattern portfolio system while working at Clearleft. The phrase describes a single HTML page containing all the site\u2019s components and styles that can act as a deliverable.\n\n\nPattern portfolio by Natalie Downe for St Paul\u2019s School, kept up to date when new components are added. The entire page is about four times the length shown.\n\nEach different item within a pattern portfolio is a building block or module. The components are decoupled from the layout, and linearized so they can slot into anywhere on a page.\n\n\n\tThe pattern portfolio expresses every component and layout structure in the smallest number of documents. It sets out how the markup and CSS should be, and is used to illustrate the project\u2019s shared vocabulary.\n\n\tNatalie Downe\n\n\nBy developing a system, rather than individual pages, the result is flexible when the client wants to add more pages later on.\n\nPaul Lloyd\u2019s style guide\n\nPaul Lloyd has written an extremely comprehensive style guide for his site. Not only does it feature every plausible element, but it also explains in detail when it\u2019s appropriate to use each one.\n\n\nPaul\u2019s style guide is also great educational material for people learning to write code.\n\nOli Studholme\u2019s style guide\n\nEven though Oli\u2019s style guide is specific to his site, he\u2019s written it as though it\u2019s for someone else. It\u2019s exhaustive and gives justifications for all his decisions. In some places, he links to browser bug tickets and makes recommendations for cross-browser compatibility.\n\n\nOli has released his style guide under a Creative Commons Attribution Share-alike license, and encourages others to create their own versions.\n\nJeremy Keith\u2019s pattern primer\n\nFront-end style guides may have comments written in the code, annotations that appear on the page, or they may list components alongside their code, like Jeremy\u2019s pattern primer.\n\n\nYou can watch or fork Jeremy\u2019s pattern primer on Github.\n\n\n\nLinearizing components like this resembles a kind of mobile first approach to development, which Jeremy talks about on the 5by5 podcast: The Web Ahead 3.\n\nThe benefits of maintaining a front-end style guide\n\nIf you still need convincing that producing documentation like this for every project is worth the effort, here are a few nice side-effects to working this way:\n\nEasier to test\n\nA unified style guide makes it easier to spot where your design breaks. It\u2019s simple to check how components adapt to different screen widths, test for browser bugs and develop print style sheets when everything is on the same page. When I worked with Natalie, she\u2019d resize the browser window and bump the text size up and down during development to see if anything would break.\n\nBetter workflow\n\nThe approach also forces you to think how something works in relation to the whole site, rather than just a specific page, making it easier to add more pages later on. Starting development by creating a style guide makes a lot more sense than developing on a page-by-page basis.\n\nShared vocabulary\n\nNatalie\u2019s pattern portfolio in particular creates a shared vocabulary of names for components (teaser, global navigation, carousel\u2026), so a team can refer to different regions of the site and have a shared understanding of its meaning.\n\nUseful reference\n\nA combined style guide also helps designers and writers to see the elements that will be incorporated in the site and, therefore, which need to be designed or populated. A boilerplate list of components for every project can act as a reminder of things that may get missed in the design, such as button states or error messages. \n\nCreating your front-end style guide\n\nAs you\u2019ve seen, there are plenty of variations on the web style guide. Which method is best depends on your project and workflow. Let\u2019s say you want to show your content team how blockquotes and asides look, when it\u2019s appropriate to use them, and how to create them within the CMS. In this case, a combination of Jeremy\u2019s pattern primer and Paul\u2019s descriptive style guide \u2013 with the styled component alongside a code snippet and a description of when to use it \u2013 may be ideal. \n\nStart work on your style guide as soon as you can, preferably during the design stage:\n\n\n\tSimply presenting flat image comps is by no means enough\u2009-\u2009it\u2019s only the start\u2026 As layouts become more adaptable, flexible and context-specific, so individual components will become the focus of our design. It is therefore essential to get the foundational aspects of our designs right, and style guides allow us to do that.\n\n\tPaul Lloyd on Style guides for the Web \n\n\n\n\tPrint out the designs and label the unique elements and components you\u2019ll need to add to your style guide. Make a note of the purpose of each component. While you\u2019re doing this, identify the main colours used for things like links, headings and buttons.\nI draw over the print-outs on to tracing paper so I can make more annotations. Here, I\u2019ve started annotating the widths from the designer\u2019s mockup so I can translate these into percentages.\n\tStart developing your style guide with base styles that target core elements: headings, links, tables, blockquotes, ordered lists, unordered lists and forms. For these elements, you could maintain a standard document to reuse for every project.\n\tNext, add the components that override the base styles, like search boxes, breadcrumbs, feedback messages and blog comments. Include interaction styles, such as hover, focus and visited state on links, and hover, focus and active states on buttons.\n\tNow start adding layout and begin slotting the components into place. You may want to present each layout as a separate document, or you could have them all on the same page stacked beneath one another.\n\n\nDocument code practices\n\nCode can look messy when people use different conventions, so note down a standard approach alongside your style guide. For example, Paul Stanton has documented how he writes CSS.\n\nThe gift wrapping\n\nPresenting this documentation to your client may be a little overwhelming so, to be really helpful, create a simple page that links together all your files and explains what each of them do.\n\n\nThis is an example of a contents page that Clearleft produce for their clients. They\u2019ve added date stamps, subversion revision numbers and written notes for each file.\n\nEncourage participation\n\nThere\u2019s always a risk that the person you\u2019re writing the style guide for will ignore it completely, so make your documentation as user-friendly as possible. Justify why you do things a certain way to make it more approachable and encourage similar behaviour.\n\nAs always, good communication helps. Working with the designer to put together this document will improve the site. It\u2019s often not practical for designers to provide a style for everything, so drafting a web style guide and asking for feedback gives designers a chance to make sure any default styles fit in.\n\nIf you work in a team with other developers, documenting your code and development decisions will not only be useful as a deliverable, but will also force you to think about why you do things a certain way.\n\nFuture-friendly\n\nThe roles of designer and developer are increasingly blurred, yet all too often we work in isolation. Working side-by-side with designers on web style guides can vastly improve the quality of our work, and the collaborative approach can spark discussions like \u201chow would this work on a smaller screen?\u201d\n\nSometimes we can be so focused on getting the site ready and live, that we lose sight of what happens after it\u2019s launched, and how it\u2019s going to be maintained. A simple web style guide can make all the difference.\n\nIf you make your own style guide, I\u2019d love to add it to my stash of examples so please share a link to it in the comments.", "year": "2011", "author": "Anna Debenham", "author_slug": "annadebenham", "published": "2011-12-07T00:00:00+00:00", "url": "https://24ways.org/2011/front-end-style-guides/", "topic": "process"}
{"rowid": 286, "title": "Defending the Perimeter Against Web Widgets", "contents": "On July 14, 1789, citizens of Paris stormed the Bastille, igniting a revolution that toppled the French monarchy. On July 14 of this year, there was a less dramatic (though more tweeted) takedown: The Deck network, which delivers advertising to some of the most popular web design and culture destinations, was down for about thirty minutes. During this period, most partner sites running ads from The Deck could not be viewed as result.\n\nA few partners were unaffected (aside from not having an ad to display). Fortunately, Dribbble, was one of them. In this article, I\u2019ll discuss outages like this and how to defend against them. But first, a few qualifiers: The Deck has been rock solid \u2013 this is the only downtime we\u2019ve witnessed since joining in June. More importantly, the issues in play are applicable to any web widget you might add to your site to display third-party content.\n\nDown and out\n\nYour defense is only as good as its weakest link. Web pages are filled with links, some of which threaten the ability of your page to load quickly and correctly. If you want your site to work when external resources fail, you need to identify the weak links on your site. In this article, we\u2019ll talk about web widgets as a point of failure and defensive JavaScript techniques for handling them.\n\nWidgets 101\n\nImagine a widget that prints out a Pun of the Day on your site. A simple technique for both widget provider and consumer is for the provider to expose a URL:\n\nhttp://widgetjonesdiary.com/punoftheday.js\n\nwhich returns a JavaScript file like this:\n\ndocument.write(\"<h2>The Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>\");\n\nThe call to document.write() injects the string passed into the document where it is called. So to display the widget on your page, simply add an external script tag where you want it to appear:\n\n<div class=\"punoftheday\">\n  <script src=\"http://widgetjonesdiary.com/punoftheday.js\"></script>\n  <!-- Content appears here as output of script above -->\n</div>\n\nThis approach is incredibly easy for both provider and consumer. But there are implications\u2026\n\ndocument.write()\u2026 or wrong?\n\nAs in the example above, scripts may perform a document.write() to inject HTML. Page rendering halts while a script is processed so any output can be inlined into the document. Therefore, page rendering speed depends on how fast the script returns the data. If an external JavaScript widget hangs, so does the page content that follows. It was this scenario that briefly stalled partner sites of The Deck last summer.\n\nThe elegant solution\n\nTo make our web widget more robust, calls to document.write() should be avoided. This can be achieved with a technique called JSONP (AKA JSON with padding). In our example, instead of writing inline with document.write(), a JSONP script passes content to a callback function:\n\npublishPun(\"<h2>Pun of the Day</h2><p>Where do frogs go for beers after work? Hoppy hour!</p>\");\n\nThen, it\u2019s up to the widget consumer to implement a callback function responsible for displaying the content. Here\u2019s a simple example where our callback uses jQuery to write the content into a target <div>:\n\n<!-- Where widget content should appear -->\n<div class=\"punoftheday\"></div>\n\n\u2026\n\n\n<br />\nfunction publishPun(content) {\n  $(&#8216;.punoftheday&#8217;).html(content); // Writes content display location<br />\n}<br />\n\n\n\n\nView Example 1\n\nEven if the widget content appears at the top of the page, our script can be included at the bottom so it\u2019s non-blocking: a slow response leaves page rendering unaffected. It simply invokes the callback which, in turn, writes the widget content to its display destination.\n\nThe hack\n\nBut what to do if your provider doesn\u2019t support JSONP? This was our case with The Deck. Returning to our example, I\u2019m reminded of computer scientist David Wheeler\u2019s statement, \u201cAll problems in computer science can be solved by another level of indirection\u2026 Except for the problem of too many layers of indirection.\u201d\n\nIn our case, the indirection is to move the widget content into position after writing it to the page. This allows us to place the widget <script> tag at the bottom of the page so rendering won\u2019t be blocked, but still display the widget in the target. The strategy:\n\n\n\tLoad widget content into a hidden <div> at the bottom of the page.\n\tMove the loaded content from the hidden <div> to its display location.\n\n\nand the code:\n\n<!-- Where widget content should appear -->\n<div class=\"punoftheday\"></div>\n\n\u2026\n\n\n\n  \n  \n\n\n\n<br />\n$(&#8216;.punoftheday&#8217;).append($(&#8216;.loading-dock&#8217;).children(&#8216;:gt(0)&#8217;));<br />\n\nView Example 2\n\nAfter the external punoftheday.js script has processed, the rendered HTML will look as follows:\n\n<div class=\"loading-dock hidden\">\n  <script src=\"http://widgetjonesdiary.com/punoftheday.js\"></script>\n  <h2>Pun of the Day</h2>\n  <p>Where do frogs go for beers after work? Hoppy hour!</p>\n</div>\n\nThe \u2018loading-dock\u2019 <div> now includes the widget content, albeit hidden from view (if we\u2019ve styled the \u2018hidden\u2019 class with display: none). There\u2019s just one more step: move the content to its display destination. This line of jQuery (from above) does the trick:\n\n$('.punoftheday').append($('.loading-dock').children(':gt(0)'));\n\nThis selects all child elements in the \u2018loading-doc\u2019 <div> except the first \u2013 the widget <script> tag which generated it \u2013 and moves it to the display destination. Worth noting is the :gt(0) jQuery selector extension, which allows us to exclude the first (in a 0-based array) child element \u2013 the widget <script> tag \u2013 from selection.\n\nSince all of this happens at the bottom of the page, just before the </body> tag, no rendering has to wait on the external widget script. The only thing that fails if our widget hangs is\u2026 the widget itself. Our weakest link has been strengthened and so has our site. DE-FENSE!", "year": "2011", "author": "Rich Thornett", "author_slug": "richthornett", "published": "2011-12-06T00:00:00+00:00", "url": "https://24ways.org/2011/defending-the-perimeter-against-web-widgets/", "topic": "process"}
{"rowid": 297, "title": "Public Speaking with a Buddy", "contents": "My book Demystifying Public Speaking focuses on the variety of fears we each have about giving a talk. From presenting to a client, to leading a team standup, to standing on a conference stage, there are lots of things we can do to prepare ourselves for the spotlight and reduce those fears.\nThough it didn\u2019t make it into the final draft, I wanted to highlight how helpful it can be to share that public speaking spotlight with another person, or a few more people. If you have fears about not knowing the answer to a question, fumbling your words, or making a mistake in the spotlight, then buddying up may be for you!\n\nTo some, adding more people to a presentation sounds like a recipe for on-stage disaster. To others, having a friendly face nearby\u2014a partner who can step in if you fumble\u2014is incredibly reassuring. As design director Yesenia Perez-Cruz writes, \u201cWhile public speaking is a deeply personal activity, you don\u2019t have to go it alone. Nothing has helped my speaking career more than turning it into a group effort.\u201d\nCo-presenting can level up a talk in two ways: an additional brain and presentation skill set can improve the content of the talk itself, and you may feel safer with the on-stage safety net of your buddy. \nFor example, when I started giving lengthy workshops about building mobile device labs with my co-worker Destiny Montague, we brought different experience to the table. I was able to talk about the user experience of our lab, and the importance of testing across different screen sizes. Destiny spoke about the hardware aspects of the lab, like power consumption and networking. Our audience benefitted from the spectrum of insight we included in the talk.\nMoreover, Destiny and I kept each other energized and engaging while teaching our audience, having way more fun onstage. Partnering up alleviated the risk (and fear!) of fumbling; where one person makes a mistake, the other person is right there to help. Buddy presentations can be helpful if you fear saying \u201cI don\u2019t know\u201d to a question, as there are other people around you who will be able to help answer it from the stage. By partnering with someone whom I trust and respect, and whose work and knowledge augments my own, it made the experience\u2014and the presentation!\u2014significantly better.\nCo-presenting won\u2019t work if you don\u2019t trust the person you\u2019re onstage with, or if you don\u2019t have good chemistry working together. It might also not work if there\u2019s an imbalance of responsibilities, both in preparing the talk and giving it. Read on for how to make partner talks work to your advantage!\nTrustworthiness\nIf you want to explore co-presenting, make sure that your presentation partner is trustworthy and can carry their weight; it can be stressful if you find yourself trying to meet deadlines and prepare well and your partner isn\u2019t being helpful. We\u2019re all about reducing the fears and stress levels surrounding being in that spotlight onstage; make sure that the person you\u2019re relying on isn\u2019t making the process harder.\nBefore you start working together, sketch out the breakdown of work and timeline you\u2019re each committing to. Have a conversation about your preferred work style so you each have a concrete understanding of the best ways to communicate (in what medium, and how often) and how to check in on each other\u2019s progress without micromanaging or worrying about radio silence. Ask your buddy how they prefer to receive feedback, and give them your own feedback preferences, so neither of you are surprised or offended when someone\u2019s work style or deliverable needs to be tweaked.\nThis should be a partnership in which you both feel supported; it\u2019s healthy to set all these expectations up front, and create a space in which you can each tweak things as the work progresses.\nTalk flow and responsibilities\nThere are a few different ways to organize the structure of your talk with multiple presenters. Start by thinking about the breakdown of the talk content\u2014are there discrete parts you and the other presenters can own or deliver? Or does it feel more appropriate to deliver the entirety of the content together?\nIf you\u2019re finding that you can break down the content into discrete chunks, figure out who should own which pieces, and what ownership means. Will you develop the content together but have only one person present the information? Or will one person research and prepare each content section in addition to delivering it solo onstage?\nRehearse how handoffs will go between sections so it feels natural, rather than stilted. I like breaking a presentation into \u201cchapters\u201d when I\u2019m passionate about particular aspects of a topic and can speak on those, but know that there are other aspects to be shared and there\u2019s someone else who can handle (and enjoy!) talking about them. When Destiny and I rehearsed our \u201cchapter\u201d handoffs, we developed little jingles that we\u2019d both sing together onstage; it indicated to the audience that it was a planned transition in the content, and tied our independent work together into a partnership.\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n\n\n\nAlternatively, you can give the presentation in a way that\u2019s close to having a rehearsed conversation, rather than independently presenting discrete parts of the talk. In this case, you\u2019ll both be sharing the spotlight at the same time, throughout the duration of the talk. Preparation is key, here, to make sure that you each understand what needs to be communicated, and you have a sense of who will be taking responsibility for communicating those different pieces of information. A poorly-prepared talk like this will look like the co-presenters are talking over each other, or hesitating awkwardly to give the other person more room to speak; the audience will feel how uncomfortable this is, and will probably be distracted from the talk content. Practice the talk the whole way through multiple times so you know what each person is planning on covering and how you want to interact with each other while you\u2019re both holding microphones; also figure out how you\u2019ll be standing in relation to each other. More on that next!\nSharing the stage\nIf you choose to give a talk with a partner, determine ahead of time how you\u2019ll stand (or sit). For example, if you each take \u201cchapters\u201d or major sections of the presentation, ensure that it\u2019s clear who the audience should focus their attention on. You could sit in a chair off to the side (or stand). I recommend placing yourself far enough away that you\u2019re not distracting to the audience; you don\u2019t want them watching you while your partner is speaking. If the audience can still see you, but their focus should be on your buddy, be sure to not look distracted; keep your eyes on your buddy, and don\u2019t just open your laptop and ignore what\u2019s happening! Feel free to smile, laugh, or react how the audience should be reacting as your partner is speaking.\nIf you\u2019re both sharing the spotlight at the same time and having a rehearsed conversation, make sure that your body language engages the audience and you\u2019re not just speaking to each other, ignoring the folks watching. Watch this talk with Guy Podjarny and Assaf Hefetz who have partnered up to talk about security; they have clearly identified roles onstage, and remain engaged with the audience.\n\nConsider whether or not you will share a microphone, or if you will both be mic\u2019d. (Be sure that the event organizer, or the A/V team, has a heads-up well in advance to ensure they have the equipment handy!) Also talk through how you\u2019d like to handle Q&A time during or after the talk, especially if you have clear \u201cchapters\u201d where Q&A might happen naturally during a handoff. The more clarity you and your partner have about who is responsible for which pieces of information sharing, the more you can feel and appear prepared.\nCo-presenting does take a lot of preparation and requires a ton of communication between you and your partner. But the rewards can be awesome: double the brains onstage to help answer questions and communicate information, and a friendly face to help comfort you if you feel nervous.", "year": "2016", "author": "Lara Hogan", "author_slug": "larahogan", "published": "2016-12-06T00:00:00+00:00", "url": "https://24ways.org/2016/public-speaking-with-a-buddy/", "topic": "process"}